flight booking app case study

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Petro Diakiv , Delivery Manager at RELEVANT SOFTWARE

Flight Booking App Development: How to Take Your Business to the First Class

While the travel and tourism industry is making a comeback after the coronavirus pandemic, the way people plan, book, and manage their trips has changed forever. 71% of people use travel software to coordinate and plan their journeys and believe that if one of those applications were to fail, their vacation would be disrupted. The broader booking trends reflect the same reality: 66% of all bookings in 2023 were made online, and mobile apps accounted for 35% of online flight and hotel sales. No wonder the demand for flight booking app development is at an all-time high.

If you’re eager to capitalize on this opportunity and build your own travel reservation app, there are a few things you need to know: the core features of a good app, the cost of booking app development, and how actually to build it. Years of experience in mobile app development let our travel app development company give you expert tips and knowledge to take your concept from takeoff to a smooth launch.  

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Table of Contents

What Is a Flight Booking App?

A flight booking app is a tool that streamlines the reservation process for airlines. The convenience of mobile applications lets travelers around the globe book flights, track flight status, download tickets, and manage their travel details (check-in, flight changes, etc.), all with just a few taps on their mobile devices. Some flight reservation apps also offer price comparison functionality, which is very popular among travelers nowadays. Clearly, mobile solutions made trips by air more accessible, transparent, and easier – key characteristics modern travelers appreciate.

Types of Business Models for Flight Tickets Booking App

The ultimate goal of any application is to grow profits and sustain its operations in the long run. So, it’s critical to choose the optimal business model for your flight reservation app to generate revenue and create a win-win situation for your customers and your business. Let’s have a look at some of them:

Dedicated Model . Travel businesses build their own app to manage flight bookings directly with their customers and offer users a seamless experience with their brand (quick searches, easy cancellations, and time-efficient features), all within a single platform.

Aggregator Model . This model combines a marketplace of airlines and travel service providers that covers a broad spectrum of price ranges, categories, and specialties. Users can compare prices across various carriers and book flights directly through the app.

White Labeling or B2B Model . Tour operators, travel agencies, and airlines can use a white-label solution that lets them brand the platform under their own name and offer flight booking services to their customers. Revenue flows through licensing fees or revenue-sharing agreements between the app developer and its partners.

Flight Booking App Development Process

The travel bug has bitten, and you’ve decided to opt for custom flight booking app development. But where do you begin, and what should you pay attention to in your endeavors to build an app that wins users’ hearts? In essence, the mobile app development process for travel reservation systems is pretty much the same as for any other service-oriented app. Yet, flight booking apps require certain functionalities and integrations to connect with airlines and handle real-time price comparisons. Below, we outlined the steps we follow to create a mobile flight reservation app and go into the details on how to do it right. 

Understanding the Market

A full picture of the market before the actual app development process shows you what travelers need and what other apps already offer, so you don’t waste time on the creation of a product that nobody wants. So, here is what you should do: 

• Research the Competition

Overview flight booking apps available on the market to figure out the features they offer and the user experience they deliver. Assess their advantages to understand what works well for travelers and then analyze their weaknesses. Competitor research will help you determine what functionalities users expect to see in flight reservation apps and areas where existing apps underperform or overlook user needs. Based on this info, you can create a unique selling proposition for your app to differentiate on the market and capture your customer base.

• Perform Target Audience Analysis

To make booking app development a success, you need to pinpoint your ideal primary users – are they budget backpackers or luxury vacationers? Different demographic groups have different preferences and requirements for flight reservations. Once you understand their travel style, needs, and frustrations (think long layovers or hidden fees!), you can outline your app’s functionalities to address their pain points and preferences.

• Consider Compliance and Legal Questions

Don’t let legal turbulence disrupt your flight plan! It’s crucial to research regulatory requirements for flight reservation services in your target markets early on. Also, your app should adhere to data protection laws relevant to user information (e.g., GDPR or CCPA). If you address these legalities upfront, you’ll avoid costly delays later and ensure a smooth journey for you and your app users.

Planning Your App

With your research complete, it’s time to plan the flight tickets booking app development solution based on the end-users expectations and market discoveries you made. Here are clear steps to follow:  

• Define Core Features

We’ve already got it clear: travelers have particular expectations for a flight reservation application. That’s why there is no reason to build an app that wouldn’t let users search for flights, buy tickets, get notifications on flight status, contact customer service, or manage their trips (make cancellations or changes). They are must-haves for any flight booking system. User account management and personalization options are other key parts of the solution that offer customers seamless onboarding and a user-friendly experience you should include.

• Advanced Features to Consider

To attract clients and distinguish your app from dozens of similar solutions, you might need to add advanced features as well. Proper research at the initial stage will help you here to make the right choice. Nevertheless, from our experience, successful flight reservation apps often incorporate mobile check-in, real-time flight updates, and boarding pass access functionality. The addition of ancillary services like hotels, car rentals, or travel insurance will undoubtedly enrich your app and increase its appeal and usefulness.

• Choose a Monetization Strategy

Now, it’s time to decide how your app will take flight financially. Several monetization strategies can power your app, each with its own advantages. Will you choose the classic commission-based model to make money on a percentage from each completed flight? Perhaps a subscription service that offers premium features like advanced filters or exclusive deals could be the answer. Featured listings within the software can also generate revenue, while strategically placed advertisements provide another income stream. Carefully consider your target audience and the value proposition of your app to choose the most effective monetization strategy in your case.

Design and Usability

The next step in custom flight booking app development is the creation of wireframes (low-fidelity layouts) and design prototypes (more interactive mockups). These visual mockups let you create and test the user experience and app’s structure before the launch. 

• Create a User-Friendly Interface

The success of any app largely depends on a user interface that is intuitive and easy to navigate. That’s why user-centric design philosophy should be your north star here. No obscure menus or buried options that may confuse your customers. Their flight search, cost comparison, and the reservation process itself should be as effortless as possible. 

The app’s visual appeal is important, too. Eye-catching fonts and colors that reflect your brand identity will differentiate your app and make it visually attractive to potential customers. From our experience, user feedback and regular iteration of the design help get rid of unclear elements and deliver a user-friendly experience.

• Accessibility and Inclusivity

We also want to stress the importance of the app’s accessibility and inclusivity, which play not the least role in the app’s success. Everyone, regardless of their disabilities, should be able to use your app. Some features you can add to achieve that are screen reader compatibility, voice commands, adjustable text sizes, and high-contrast themes, among others.

Multilingual support is another element that will help you make the app more accessible and cater to a global audience. It will grant users access to search, book, and manage flights from anywhere in the world with no hassles, just with your travel application.

Technical Considerations

We have gradually approached the most exciting part: the actual flight booking app development itself. 

• Select the Right Technology Stack

To prepare your app for the market, it needs to be backed by the right technology stack carefully selected by your travel app developers. Here are what your options are:

• Native booking app development for each platform (iOS or Android) offers better performance, a smoother experience, and access to device-specific features. Yet, it’s resource and time-intensive to develop applications for each platform. 
• Cross-platform development uses one codebase for both Android and iOS, which saves time and resources. The trade-off? While convenient, it might not deliver the same level of native performance and user experience.

Below, we listed the most powerful and widely used technologies for custom flight booking app development based on expertise.

• Integration with Third-Party Services

Last but not least, API integrations are the most simple way to extend your application’s functionality and connect it with valuable third-party resources. For example, why develop a custom online payment system when you can integrate a payment gateway offered by established PayPal or Stripe providers via APIs? Likewise, you may want to connect your app with airline databases for real-time flight information, security protocols, and other travel-related services.  

Launching Your App

The final step in flight tickets booking app development is to launch your solution on the relevant app stores (iOS App Store and Google Play Store) and make it available for download by eager travelers. 

• Deployment and Quality Assurance

Your app is almost there, yet you want to make sure it’s bug-free, reliable, and performs as intended. In particular, standard quality assurance services include the review of the application to solve any glitches that could disrupt the user experience. QA engineers will create test scenarios and do thorough checking across multiple devices and OS to guarantee it works flawlessly. 

Here’s a breakdown of major tests every flight booking app development process should involve:

Post-Launch Phase

Even post-launch, the development team stays on board to monitor user feedback, address any bugs, and keep the software updated. So, booking app development is a never-ending process in some sense, and many travel agencies choose to outsource maintenance to travel software companies. 

• Gather User Feedback and Analytics

While pilot shortages and climbing fuel prices can disrupt flight schedules and travel costs, one aspect that you can still control is the user experience (UX) of your flight reservation app to make it as smooth and pleasant as possible. That said, feedback from your actual users will help you assess the UX, learn what they love about your application and what they feel could improve. Use tools and analytics solutions to reveal patterns in user behavior to make targeted updates that will better meet your users’ travel needs and preferences.

Here are tools and methods commonly used by Relevant UX researchers to collect user feedback and measure the app users’ overall impressions you can apply:

• Continuous Improvement and Updates

While some might see it as a continual expense that can be omitted, regular updates are needed to keep your flight reservation app in good shape years after the launch. The tech landscape progresses rapidly, new security threats pop up, and user expectations change. So, it’s important that you regularly update your app to enhance its performance, add new features, fix any bugs, and strengthen security measures.      

Flight Ticket Booking App Development Cost Estimation

Estimating the exact cost of flight booking app development can be tricky because it depends on several variables, which we’ll overview later. On average, booking app development costs range from 15,000$ to 80,000$ and higher. Below, you’ll find an approximate cost breakdown our project managers provided based on different mobile app development aspects.

Our approach determines the total development hours required to complete the app’s wireframing, design, coding, QA, maintenance, and related tasks. But, we also offer another engagement model – a dedicated development team where the cost will depend on the team’s size, the project duration, and the specific expertise required for your project. In any case, if you want to get an accurate estimate for your project development cost, contact Relevant .

So, there are several factors that influence the final cost of your app. Here are some relevant points to take into account when you need to estimate the potential expenses involved:

Features and Complexity : If you want to build advanced features and see your app rather complex overall (needs multiple integrations or sophisticated algorithms), it can drive up development costs.

Platform Compatibility : Cross-platform solutions or native applications for both Android and iOS will affect the budget.

Design Complexity : More detailed and complex UI/UX designs demand additional resources, which can increase development expenses.

Integration of Third-party Services : The more APIs you want to integrate, the higher the development costs will be.

Testing and QA : Thorough tests and quality assurance require substantial initial investment but result in a stable, error-free application.

Development Team : Development costs also depend on your team’s size and expertise. Experienced developers, designers, and testers may cost you more but typically yield a higher-quality app.

Our Case Study: A Successful Flight Booking App

At Relevant Software, we understand the intricacies of creating user-friendly and feature-rich flight reservation apps. Our experience is evident in the work we did for Norwegian , a major airline, and their application, which lets passengers book flights, store travel documents, and manage their trips. 

We tackled their challenge and streamlined the mobile booking experience through the migration of their native iOS and Android apps to React Native. This move enhanced cross-platform user experiences, simplified updates, and improved overall app performance while maintaining a native look and feel.

Our engineers performed the platform migration accurately to ensure the features were implemented without disrupting the user experience. Those functionalities included:

• Mobile ticket reservations allow passengers to easily book flights directly from the app, both round or one-way trips.
• Wallet integration provides a convenient option to store travel tickets in Apple Wallet.
• Check-in on the go enables passengers to check in for their flights and baggage remotely.
• Flight status offers real-time updates on nearby flights or specific destinations.
• Boarding passes centralize all ticket information in one place.

As a result, our client got a robust, responsive app that is much easier to maintain and delivers a consistent experience across all devices. This translates to happier customers who can seamlessly book flights on the go, regardless of their phone’s operating system, and better operational efficiency for the Norwegian company. 

How Can Relevant Help You Build a Flight Booking App?

Custom flight booking app development is the hottest trend right now, which is taking the travel world by storm. It offers a good chance for business growth, increased revenues, and brand value in a short time. 

Now that you know all the application development steps we follow at Relevant and have decided to invest in a flight reservation app, all that is left is to partner with a travel app development company with a similar portfolio. If you’re in search of one, Relevant Software can be a good match for you. In addition to quality travel software development services , we guarantee timely delivery and provide clients with ongoing support after the deployment.      

So ditch the travel brochures and embrace the future of flight booking – contact Relevant Software to build an application that will supercharge your business.

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A UX case study: Building a better experience (Re-designing the Air Peace Airline website)

by Peace Ojemeh (Perrie)

Traveling by air is always an awesome experience, but I think the stress of booking flights should be looked into. In today’s digital world, we value speed and simplicity, so it is very important to have a good Online Booking System to save time.

For this reason, I picked Air Peace Airline , a Nigerian airline, as a case study for an effective User Experience (UX) design. To find ways to improve their booking systems, stay with me as we get out the solutions to our booking system.

The Design Process

Following the design process, I started with usability testing and ended with validation:

After several discussions and interviews with friends, I found out the following:

• Most people book their flights on their way to the airport
• Some others in the middle of a business meeting
• For some, they book theirs while seeing a movie
• People wanted a section where they could get a cab, book a hotel, and see places they could visit, because some of them might not be familiar with the environment

We validated the idea that most people book their flights while doing other things. In the end, users would prefer a nice, fast, and easy-to-use method to book their flights while continuing with their day-to-day activities.

• Payment processes should be made faster. Users should be able to make payments as quickly as possible, and then return to their various activities
• Implement a platform where all payments should be made on the site. Do this by collecting credit card details on the site instead of redirecting users. This would help with customer retention and reduce steps as well.
• Being able to book a cab to take you to your destination would be another awesome experience

Prerequisites

• Back up all design decisions with data.
• Understand the payment flow, and devise a way to solve this issue.
• Propose design solutions and validate them.

I created a persona for a typical user of the Air Peace website who wants to book a flight. I am using “Mr. Sammie Gold” as our user for today, but of course there are many other scenarios other than his.

I moved a step further to create a storyboard for Mr. Sammie, who just wants to book a flight quickly and continue with his meeting.

Designing a prototype

Check out the design on Bēhance .

The booking process

Searching for the flight:

Mr sammie would appreciate a more simplified form:

Having less complex forms would actually lead to a better experience. This way, it gets easier moving from “booking” to “check in” to “my trip” with just “one click” and boom, you can start booking.

Booking the flight, before and after redesign:

The form looks a lot easier and user friendly now right?

Selecting your preferred flight and type of seat:

Current personal info page:

This is a bit too crowded, so lets simplify it:

Now it looks straight to the point? Yeah!

The current payment flow page:

The old flow redirects user to “PayGate” and “Webpay,” which isn’t necessary at all. You can actually do all your payment on the Air Peace website. So, let’s fix that:

Did you notice that on the payment flow, you have to select a payment method three times? This can put doubt and fear into a users mind, so let’s change that. Now let’s see:

First of all, every payment is made on the Air Peace website itself. The user doesn’t have to stress himself out selecting a payment method — the system does that for you. And now, the steps have been cut down to two.

Voila! The user is done, a ticket is sent to his email, and Mr Sammie is happy — so he goes back to paying full attention to the meeting!

Other features:

Oh yes! Now, a user can plan his trip. If he clicks on the “plan travel” button:

• He gets options to a book cab. Here he can see various ratings of cab companies, selects the one with the highest rating, and he’s done.
• He can also get options to make hotel reservations. Hotels with different ratings are displayed clearly.

A user could look up beautiful places to visit in this new environment.

After the prototyping, I conducted a validation test with some users and discovered that:

• The website became much easier to use, as it is easy for the users to see what they want to do at first glance
• It’s now easier to book flights, forms are simpler and faster to fill out, the payment flow has been shortened, and all activities are done on the Air Peace website instead of redirecting users elsewhere.
• The UI looks a lot more friendly and appealing to the eyes of the users

Generally, people loved the end results! And now, more people want to use Air Peace for booking their flights.

Thank you so much for reading through! I would love to get your feedback. And don’t forget to share if you think it made sense you.

I’m Perrie Fidelis — I am a Product Designer. You can connect with me on Twitter , LinkedIn , and Bēhance .

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Flight Booking App Case Study

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