business plan website

Finish YOUR Business Plan in Minutes with PlanBuildr!

Takes Less Than 10 Minutes to Complete!

Created by the World's Leading Business Plan Expert!

Will Improve Your Business Strategy and Allow You to Raise Funding!

By signing up, you agree to our Terms , Data Policy and Cookies Policy .

We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Manage Cookies

Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.

Strictly Necessary Cookies

These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.

Show cookie providers

• Google Login

Functionality Cookies

These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.

Performance Cookies

These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.

• Google Analytics

Targeting Cookies

These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.

• Google Tag Manager

Free Online Business Plan Maker

Create a compelling and convincing business plan online with Venngage. Templates available for your every need, whether it's business plans, financial plans, marketing plans, and more.

Not a designer? No problem. With our easy-to-edit templates and online business plan generator, anyone can create a professional business plan for free. Over 40,000 businesses already use and trust Venngage.

Design from one of our business plan templates

Choose from hundreds of business plan templates. see all business plan templates, launch a profitable business with a visually engaging business plan.

Your business is unique and impactful — so should your business plan. Make sure the plan you share with investors, lenders, and other stakeholders is not only packed with key data and information but visually engaging too.

Looking to make your business plan stand out from the pack? Venngage's unique business plan templates add serious style to your ideas. Venngage's Business Plan Builder is a fraction of the cost of hiring a writer — you can even try creating a business plan for free.

Whether you're looking for a traditional business plan format or something more creative, Venngage's easy-to-edit business plan templates let anyone design business plans. No experience required. Free business plan templates available.

Nothing's better to convince your stakeholders than some sweet data that speaks volume. Engage and persuade your investors by visualizing your business plan data with Venngage's unique charts, graphs and diagrams.

Create a winning business plan with Venngage in 5 steps:

Design an unforgettable and convincing business plan today:

Business Plan Templates

Save money and hours of design time with Venngage's easy-to-edit templates and free business plan generator. Free online business plan templates available.

Easy-to-Use Editor

Venngage's online business plan builder is intuitive to use. The drag-and-drop editor means faster and better designs even when you don't have design experience.

Download Business Plans

Download your document with one click as an image (PNG), PDF, Interactive PDF or PowerPoint file. Add it to your Google Docs or Slides, Word doc or existing PowerPoint slides (paid plans only).

Visualize Business Plan Data

Persuade your stakeholders and tell a story with your business plan data through charts, graphs, maps and diagrams. Copy and paste your data or upload it in a .csv file in one click.

Brand Your Business Plans

Use Venngage's My Brand Kit to automatically import your brand identity. Then, add your brand colors and fonts to any business plan designs with one click.

Collaborate In Real Time

Collaborate with your whole team with Venngage's real-time collaboration. Leave helpful feedback through comments and create impactful business plans.

Easy-to-edit professional business plan templates

• Our team of professional designers have created a collection of unique, online business plan templates that anyone can customize. Pick a simple template, add your text and data and you're done.
• Or choose a more creative template and play around with the fonts, photos, icons, colors, and more.
• Whatever the case, Venngage's drag-and-drop free business plan generator lets anyone create a beautiful, professional business plan without any design experience.
• Share a public link for free from our online business plan creator. Don't worry. You can go back and edit your design at any time.

One-click branding with My Brand Kit

Show off important metrics with professional data visualizations

Collaborate with your whole team throughout the design process.

Business Plan Maker FAQs

How much does venngage's business plan builder cost.

Anyone can make a business plan for free and share a link to their work. Our Premium ($19/month) and Business ($49/month) plans include premium, professional business plan templates and features, plus access to multiple download formats.

How can I write my own business plan?

Your business plan can include these sections: executive summary, company description, market analysis, organization management, service/product line, marketing & sales, funding requests, financial projections, etc. Add sections to your business plan as you see fit — depending on the kind of plan you're creating. No matter the type of business plans you're making, Venngage has a template for that.

Can I download my business plan?

Yes! You can download your business plan in PNG, PDF, Interactive PDF, or PowerPoint formats (paid plans only). It's free to share a public link. It's also free to create an account and test out our online business plan maker with a free business plan template.

Wow your clients and investors at first sight — Create a convincing and winning business plan with Venngage's online business plan generator

Popular business plan templates you can edit right away

Nonprofit organization business plan template, business operational plan template, real estate investment business plan template, business continuity and disaster recovery plan template.

Create Your Business Plan in Minutes

Type your business idea below.

What Our Users Say

Zakariya A.

How it Works

Questionnaire

Respond to a series of targeted questions about your business goals and objectives.

AI Business Plan Generator

The engine analyzes your responses and generates a business plan tailored to your vision.

SBA Approved Business Plan

Receive a detailed, tailored business plan that aligns with your requirements. Ready for funding.

WHO BENEFITS FROM Plannit?

Aspiring Entrepreneurs

Analyze your ventures through extensive business plans aligned with your vision and goals.

Business Owners

Back your business with a solid plan that aligns with your vision and goals. Perfect for startups and small businesses.

Educational Institutions

Develop your business understanding and vocabulary by analyzing your business idea and creating a plan.

Startups Accelerators

Work alongside your founders as they build their plan to ensure they have a solid roadmap for growth and scalability.

Try Plannit AI For Free

Funding ready business plan, executive summary, company overview.

Problem Statement

Business Description

Mission Statement

Business Model

Products and Services

Additional Features

Revenue Model

Market Analysis

Target Market

Market Size and Segments

Unique Value Proposition

Risks and Mitigations

Identified Risks

Mitigation Strategies

Financial Overview

Income Statement

Marketing and Sales Plan

Focus On Your Vision

Key features & benefits, ai editing companion.

Modify and regenerate sections of your business plan using premade or custom prompts. Our AI will help you refine your plan to perfection.

Multi-User Collaboration

Invite team members with easy sharing to collaborate on your business plan in real-time. Communicate and make changes together. Collaborate with your partners in real-time as you perfect your plan.

Education Center

Immerse yourself in a rich library of articles, tools, templates, webinars and resources for continuous business and professional growth. Learn all about the key aspects of starting, running and growing a business.

Powered by Chat GPT

Our algorithms are powered the latest in AI technology to ensure the most accurate and relevant output. We use OpenAI's GPT 4 and 3.5 engines for the perfect blend of accuracy and speed.

Business Resources

We recommend a variety of useful tools and resurces that help sustain your growth. We only recommend the best in the business. Filter your needs and equip yourself with the best tools.

Plan Samples

Explore a library of sample business plans we generated to get the idea of what to expect. Currently able to generate viable plans for 50+ industries.

Financial Projections

Take an additional questionnaire about your financial trajectory and get a detailed financial projection + 3 year income statement for your business.

Tools and Templates

Plannit's comprehensive suite that accompany business planning. From pitch decks to financial models, we have you covered.

Plan Export

Download your business plan in an editable .docx format. Fully edit & share your plan with investors, partners, and stakeholders.

Privacy & Security

Rest assured, your privacy is our top priority, and we're committed to keeping your information safe and confidential.

PLANNIT BUSINESS ECOSYSTEM

Frequently Asked Questions

What is a business plan and why is it important.

• Initiate with Your Business Concept: Lay the Groundwork: Start by introducing your business idea into Plannit AI's Business Plan Generator. This first step is crucial, as it sets the tone for a tailored, insightful business plan that truly resonates with your vision. Capture the Essence: Our platform is designed to grasp the nuances of your concept, ensuring that the generated plan accurately reflects the core and potential of your business.
• Navigate Through the AI-Guided Questionnaire: Tailored Interactive Experience: Plannit AI’s AI-guided questionnaire is your interactive guide through the planning process. It meticulously gathers information about your business's objectives, strategies, and market positioning, ensuring a comprehensive and reflective plan. Intelligent Feedback and Suggestions: As you progress through the questionnaire, benefit from smart prompts and suggestions, ensuring that your plan is not just detailed but also strategically sound and aligned with industry standards.
• Generate Your Plan with Advanced AI: Intuitive Plan Creation: With the questionnaire complete, Plannit AI's advanced algorithms intelligently analyze your responses. They then craft a detailed, customizable, and strategically aligned business plan, providing you with a structured, coherent, and actionable format. Benefit from AI-Powered Insights: Plannit AI offers AI-driven insights and suggestions, ensuring your plan is not just a document but a strategic tool equipped with tailored AI prompts and an in-app plan editor. Get inspired by browsing through our sample business plans, a collection of successful strategies across various industries.
• Finalize Your Plan with Confidence: Dynamic Adaptation and Refinement: Plannit AI recognizes that a business plan is a living document. Our platform allows for continuous adaptation and refinement, ensuring your strategy remains agile, relevant, and aligned with your evolving business goals. Professional Presentation and Sharing: Once your plan meets your standards, utilize Plannit AI's export features to present your plan professionally. Choose between various formats for exporting your business plan, ready to impress stakeholders, attract investors, or guide your team. Review and Adapt: Ensure your business plan is a living document, ready to evolve with your growing business. Plannit AI's dynamic platform allows you to adapt your strategy as new opportunities or challenges arise.

How to Write a Business Plan?

• Roadmap for Success: At its core, a business plan acts as a strategic guide, providing detailed steps on how your business will achieve its objectives. It helps you navigate the startup phase, manage growth effectively, and tackle unforeseen challenges with a well-thought-out strategy.
• Securing Funding: For startups and businesses looking to expand, a business plan is crucial for securing loans or attracting investors. It demonstrates to potential financial backers that your business has a clear vision, a solid strategy for profitability, and a plan for delivering returns on their investment.
• Informed Decision-Making: A well-prepared business plan offers valuable insights into your market, competition, and potential challenges. This information is vital for making informed decisions, from day-to-day operations to long-term strategic shifts.
• Market Analysis and Strategy: It allows you to conduct an in-depth analysis of your target market, understand customer needs, and position your product or service effectively. The marketing strategy outlined in your business plan helps in identifying the best channels and tactics to reach your audience and achieve market penetration.
• Financial Planning: One of the most critical components of a business plan is the financial forecast. It outlines your funding requirements, expected revenue, profit margins, and cash flow projections. This section is essential for budgeting, financial management, and ensuring the financial viability of your business.
• Goal Setting and Performance Measurement: A business plan sets clear, measurable goals and objectives. It provides a framework for monitoring performance, measuring success, and making necessary adjustments to stay on track.

Who Can Benefit from Plannit AI?

• Aspiring Entrepreneurs: If you're at the idea stage, looking to transform your vision into a viable business, Plannit AI offers the tools and guidance to bring your concept to life. Our platform helps you articulate your business idea, define your target market, and develop a solid plan to turn your dream into reality.
• Students and Educators: For students delving into the intricacies of business planning and educators teaching the fundamentals of entrepreneurship, Plannit AI serves as an invaluable resource. It provides a practical, hands-on tool for learning and teaching how to create detailed business plans, analyze markets, and understand financials in a real-world context.
• Startup Founders: In the dynamic startup environment, Plannit AI is the ideal partner for founders looking to pivot quickly, secure funding, or understand their competitive landscape. With our AI-driven insights and market analysis tools, startups can make informed decisions and adapt their strategies to thrive in competitive markets.
• Small Business Owners: For small business owners seeking to optimize their operations, expand their customer base, or explore new markets, Plannit AI offers targeted solutions. Our platform simplifies the planning process, enabling owners to focus on growth while managing the day-to-day challenges of running their business.
• Consultants and Freelancers: Consultants and freelancers specializing in business development, strategic planning, or financial advising will find Plannit AI a powerful addition to their toolkit. It allows them to provide clients with comprehensive, data-driven business plans and strategies, enhancing the value of their services.
• Non-Profit Organizations: Leaders of non-profit organizations can leverage Plannit AI to plan initiatives, secure funding, and manage resources more efficiently. Our platform helps non-profits articulate their mission, set achievable goals, and measure their impact, ensuring they can make a difference in their communities.
• Innovators and Inventors: Individuals looking to commercialize innovative products or technologies can use Plannit AI to navigate the complexities of bringing new ideas to market. From patent strategies to go-to-market plans, our platform covers all bases, ensuring innovators can focus on what they do best.
• Small Business Development Centers (SBDCs) and Government Agencies: Government and SBA backed entities can greatly benefit from integrating Plannit AI into their services, enhancing their ability to support a larger number of clients more efficiently. By facilitating quicker, more in-depth business plan development, these organizations can spend more time assisting with plan execution and less time on creation, ultimately serving their communities more effectively.
• Anyone with a Business Idea: Ultimately, Plannit AI is for anyone with a business idea, regardless of industry, experience, or stage of business development. Our mission is to democratize business planning, making it accessible, understandable, and actionable for everyone.

Why is Plannit AI the best choice for an AI business planning software?

• Interactive Questionnaire and ChatGPT Integration: Plannit AI transforms the business planning process into an engaging conversation. Through our advanced ChatGPT integration, we offer a questionnaire that dynamically adapts to your responses, ensuring your plan is personalized, comprehensive, and aligned with your business goals.
• Dynamic Planning Environment: Unlike static templates provided by many, Plannit AI introduces a living platform that grows with your business. It features real-time updates, strategic insights, and a feedback mechanism that keeps your business plan current and actionable.
• Extensive Educational Resources: Our Education Center is packed with articles, guides, and sample plans to bolster your planning process. It's designed to arm you with the knowledge to navigate the complexities of your industry confidently.
• Enhanced Collaboration and Customization: Recognizing the collaborative essence of business planning, Plannit AI supports team efforts with multi-user editing, annotations, and feedback features, ensuring a comprehensive approach to your strategy.
• Customer Success Stories: Our users' achievements are a testament to Plannit AI's effectiveness. These success stories illustrate how diverse businesses have utilized our platform for strategic planning and growth.
• Tailored Business Plan Creation: Our platform stands out with its tailored approach, featuring customizable templates that directly cater to your business type and industry, making plan creation straightforward and relevant.

How can ChatGPT help me to create business plans?

• Content Generation:: ChatGPT helps draft various sections of a business plan, from executive summaries to marketing strategies, by providing structured and coherent text based on the prompts given.
• Strategic Insights: It can offer suggestions on business strategies by analyzing trends and providing examples from a wide range of industries.
• Financial Planning: While it can't replace professional financial advice, ChatGPT can guide the structure of financial projections and statements, helping you consider important financial aspects of your plan.

Take The First Step Towards Success With our AI-Generated Business Plans

Plannit For...

What stage is your business at?

Tell us and we’ll match you with a special LivePlan discount:

New Business Idea

Startup Phase

Established Business

Enter your email address to unlock it.

Please enter a valid email address

We care about your privacy. See our Privacy Policy .

Customer Support

The World's Leading Cloud-Based Business Plan Software

• Fill-in-the-blanks simplicity
• Real sample business plans to inspire you
• Works in all web browsers

See how it works

Start planning for $20 per month

Rated 4.8 out of 5

Trusted by 1 million+

entrepreneurs like you

Rated 4.9 out of 5

“LivePlan earns the top spot on our list of best business plan software—and for good reason. LivePlan's slick and interactive service provides a step-by-step business plan approach, a rich collection of cloud-based features, and online learning tools.”

Brooke Hayes Software Reviewer, Business.org

Here's How LivePlan Makes it Surprisingly Simple to Write a Convincing Business Plan

You get a step-by-step process to follow

• Ways to write a pitch that grabs investors' attention
• What to include in your marketing plan
• Every other essential piece of your business plan

“LivePlan saved me a lot of time because the software does so much of the work for you. All you have to do is answer questions and plug in numbers.”

Brian Sung, Eugene, OR Owner of Tailored Coffee

All the financials are calculated for you

LivePlan tells you exactly what kind of financial information you need to enter and then it does all the calculations automatically using built-in formulas. So you end up with razor-accurate financial statements that include all the tables that a lender or investor expects to see.

“Most people are intimidated by the financials, but LivePlan made planning simple, saved me so much time and just knowing that the calculations are correct makes this tool worth every penny!”

Brandie Slaton, Merced, CA Noelle Notals LLC

If you ever get stuck, we'll help you out

Most LivePlan users are able to breeze through their first business plan. But if you ever have a question, there are 3 ways to get advice:

• Call a LivePlan expert at 1-888-498-6136
• Start a chat with our advocacy team. Click here to try it .
• Or refer to more than 550 sample plans and tutorial videos built into LivePlan

See how we support our customers

Get Started Risk Free

“LivePlan was user friendly, supportive and provided meaningful guidance all while remaining very flexible.”

Freja Nelson, Oregon Freja Foods

Get a Polished Business Plan That Will Impress Lenders

Once your plan is done, you can:

• Customize the look of your plan using 10 beautiful document themes
• Download your plan as a PDF or Word doc so you share it easily
• Print out your plan to get a clean, professional document

See inside a completed plan »

Join over 1 million entrepreneurs who found success with LivePlan

35-day money back guarantee. Start planning for $20 per month.

“LivePlan is incredibly simple and easy to use. The financial sales forecasting tool is very intuitive and makes writing a business plan more fun.”

Helga Douglas Owner, Svala

LivePlan Also Gives You Tools to Help Your New Business Succeed

Access Essential Business & Legal Form Templates

Search our library of hundreds of legal forms that cover credit applications, contractor agreements, employee contracts and more.

Get Insights That Will Help Your Company Grow

Are you charging enough? Will you meet your revenue goals? LivePlan's forecasting tool can answer these type of questions at a glance.

See How You Stack Up Against Competitors

Plug in your industry and where you're located, and LivePlan will tell you how you're doing compared to businesses just like yours.

You Might Be Surprised By What New Business Owners Have Achieved with LivePlan

E'a williams, be fit tri wellness, chicago, il.

“Once the investor saw the plan, he believed in it. The interface was fresh and lively. The program gave wonderful examples of what should be in the different sections. I was able to take bits and pieces of those examples, but when I finished each section it sounded like I had written it. “I could just plug in information without having to do any of the math. That saved a lot of work. It made it very easy to get the business plan done. Once the investor saw my business plan on LivePlan, he immediately got back to me and said, ‘I'm in.’”

Mandie O'Neill

Lucky dog daycare, eugene or.

“LivePlan made an overwhelming task easy. LivePlan is incredibly easy to use. LivePlan's web-based nature allows me to log in anywhere (for me it was with my Mac Book Pro or iPad). At times writing a business plan can be a overwhelming task, especially when it comes to formatting and layout. LivePlan has made it easy to focus on putting your business ideas and goals on paper instead of fussing with all the other pesky stuff. I really liked how each section is defined and gives examples of what a quality business plan should look like.”

Rachid Tajiouti

Olive oil usa, llc, new york, ny.

“I've raised $3M so far with LivePlan! I needed to write a business plan for my investors. I was going nuts trying to create charts and properly format them. Then a friend recommended LivePlan! The financials were so easy to use and I liked knowing the calculations were all correct. It helped me create a precise plan to confidently share with investors, and I've raised $3M so far!”

Our customers give LivePlan 5 out of 5 stars

Software is professional and user-friendly. Highly recommend to any Entrepreneur. Would not be where I am today without LivePlan.

Mar. 15, 2024

I've been using LivePlan to help me write top-tier business plans over the last 2 years. A prominent business plan writing company referred me to this site to help me produce the best business plans, to collaboratively support their clients. I've consistently had the best customer service, whether by email or live chat. Rapid responses that are helpful and this is one of the "hand-down" best platforms if you're looking for high-quality products and services - and AMAZING customer service. The price of the plan subscription is a tiny drop in the ocean compared to the results I've had with business plans created through LivePlan. Thank you for the products and services here that help me present well

Feb. 29, 2024

I've used Liveplan for two projects and I have been happy with both experiences. I've needed support twice and both experiences were quickly resolved using the chat function. I'd highly recommend Liveplan to anyone wanting to get serious about new projects. They have great customer support, and it can be a vital tool to anyone wanting to build something from the ground up.

Feb. 20, 2024

I needed a business plan for a government grant and the platform helped me tremendously. It was super organized with all the touchpoints I had to fill and the AI for improving the texts was also amazing. I did a finance plan a well and I had no clue beforehand in how to do it and that was excellent and everything I needed to submit a full case! I finished my plan and submitted it. I will definitely use it again for when i need another business plan. Thank you

Feb. 3, 2024

Extremely user friendly. I appreciated how intuitive it was and useful when I got stuck or when wanting to rephrase sections - AI was a true support for me then

Sep. 26, 2023

LivePlan helps put your ideas and beliefs on paper in a professional & organized manner. It guides you through planning, organizing, and monitoring your plan.

Sep. 2, 2023

I didn't only get value for the money paid but also got the best customer service experience as well. And of course, I'm sticking to LivePlan forever.

IsefConsult

Aug. 14, 2023

Using LivePlan since March 2015, I've created precise financial plans and business strategies for ventures of all sizes. It's the perfect tool for rapid evaluation, eliminating the risk of spreadsheet errors.

Jul. 7, 2023

It's a great Financial planning software. It can also sync with Xero and Quickbooks.

Jun. 17, 2023

If you are looking to create a Business Plan then don't waste any time, buy LivePlan as it will make your life so much easier and save you days of work!

Jun. 28, 2022

A great tool for entrepreneurs with non-finance backgrounds. We all have business ideas but long-term planning is a challenge. LivePlan makes it simple and easy.

Jun. 24, 2022

I had put off writing a plan because I dreaded the research and didn't really know what I was doing. Because of you, I now have a comprehensive, professional-looking business plan.

May 24, 2022

Overall experience with LivePlan is awesome. Very informative and easy to read. Plans come with templates and other examples you can use to build your plan.

Deonta from Texas

May 11, 2022

The best part for me is the feeling of confidence it gave me. It really made me feel like my goals and even dreams were actually possible to reach.

Mar. 29, 2022

LivePlan was a lifesaver when starting our business! It helped us make a business plan and financial projections to show others, and everyone was blown away.

The Silver Fern Shop

Jan. 27, 2022

University Cycle Works

Website Design Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their website design businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a website design business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your website design business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a website design business, or grow your existing website design business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your website design business in order to improve your chances of success. Your website design business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Website Design Businesses

With regards to funding, the main sources of funding for a website design business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the lender will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Personal savings is the most common form of funding for a website design business. Venture capitalists will usually not fund a website design business. They might consider funding a website design business with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.  With that said, personal savings and bank loans are the most common funding paths for website design businesses.

Finish Your Business Plan Today!

If you want to start a website design business or expand your current one, you need a business plan. Below are links to each section of your website design business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of website design business you are operating and its status. For example, are you a startup, do you have a website design business that you would like to grow, or are you operating website design businesses in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the website design industry. Discuss the type of website design business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of website design business you are operating.

For example, you might operate one of the following types of website design businesses:

• WordPress website design : this type of business builds websites with WordPress, due to its capabilities, plugin options, and templates.
• Custom website design: this type of business involves developing both the front end and backend of a website using coding, programming, databases, forms, etc. without a content management platform.
• Other platform website design: this type of business uses a variety of other platforms to develop specific types of site, such as e-commerce. Platforms like Shopify or Squarespace make specific site development relatively easy.

In addition to explaining the type of website design business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of websites launched, the types of sites developed, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the website design industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the website design industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your website design business plan:

• How big is the website design industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your website design business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your website design business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: large corporations, small businesses, nonprofits, government entities, and individuals.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of website design business you operate. Clearly, large corporations would respond to different marketing promotions than nonprofits, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most website design businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.  

Finish Your Web Design Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other website design businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes individuals who prefer to use template-based platforms to build their website on their own, or from dedicated in-house design teams.

With regards to direct competition, you want to describe the other website design businesses with which you compete. Most likely, your direct competitors will be website design businesses located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• Do they specialize in specific site types (i.e. content sites, e-commerce sites, etc.)?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide either a wider range or more specialized range of services?
• Will you offer features such as social media integration?
• Will you provide superior customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a website design business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of website design company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to WordPress site development, will your website design business provide custom design options?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your website design company. Document your location and mention how the location will impact your success. For example, will you operate from a physical office, or will you primarily interact with clients online and/or at their home or place of business? In this section, discuss how your location will affect demand for your services.

Promotions : The final part of your website design marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Signs and billboards
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your website design business, including marketing, providing consultations, programming, troubleshooting, keeping abreast of new technology, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to launch your 100th e-commerce site, or when you hope to reach $X in revenue. It could also be when you expect to open a website design business in a new location.  

Management Team

To demonstrate your website design business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing website design businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in programming, or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you complete/launch one website per week, or will you have teams working on multiple projects at once? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your website design business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a website design business:

• Office build-out
• Cost of buying or leasing a company vehicle
• Cost of office supplies such as computers and software
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office lease, or an overview of the services you offer.  

Putting together a business plan for your website design business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the website design industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful website design business.  

Web Design Business Plan FAQs

What is the easiest way to complete my website design business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Website Design Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of website design business you are operating and the status; for example, are you a startup, do you have a website design business that you would like to grow, or are you operating a chain of website design businesses?

Don’t you wish there was a faster, easier way to finish your Web Design business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business plan writer can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Top Rated Business Plan Writers & Consultants

GET A COMPREHENSIVE BUSINESS PLAN IN JUST 14 DAYS

Client Satisfaction

Funding Raised

Get Started With America's  Best Rated Business Plan Writers

Experienced consultants, strategic advisory process, fully customized. no templates., cost effective & results driven, over $1 billion in funding raised, growth strategy implementation, market research access, best quality, competitive pricing, award winning service, get your free business plan writing proposal, what you'll get:.

• Business Plan Content Advice
• Market Research Advice
• Business Plan Review
• Our Business Plan Process
• Custom Marketing Advice
• Custom Funding Advice
• Why We Are The Best Choice
• What We Charge

Our Sample Business Plans

No other business plan writer can match our quality, detail and price. Check out one of our business samples for yourself.

Expert Business Plan Writers For Hire

Our experienced business plan writers have written thousands of business plans. You’ll work with a professional plan writer who will build a custom business plan for your unique industry.

Katharine Walker

Kendra Hendricks

Ronkot Design

What You'll Get In Your Free Proposal

• Business Plan Review​

Get Started with America’s Best Rated Business Plan Writing Service.

Schedule your consultation and see why thousands of small business owners trust Go Business Plans with their business planning.

Business Type Existing Business Start-Up

Business Plan Investor Funding Bank Funding L1 Visa E2 Visa EB5 Visa EB2 Visa Business Plan Edits Start-Up Consulting Strategic Planning Other

What Can Our Business Plan Writers Do?

Our business plan writers can handle all aspects of your business plan, from research and writing to business model consulting and operations planning. Let us help put your best foot forward with a comprehensive, well-researched, and expertly written business plan.

• Service Area
• Our Clients
• Client Press
• Frequently Asks Questions

Services Overview

• Business Plan Writers

• Investor Presentation

• Business Plan Consultants

• Bank Business Plan

Immigration

• E2 Visa Business Plan

• EB-5 Visa Business Plan

• L1 Visa Business Plan

Fully Customized Business Plans – No Templates

Schedule free consultation.

Our business plain team is here to help

Shedule Consulation

Our business plan team is here to help

View sample

Check example of our work

• Business Plan Consulting

WEBSITE ESSENTIALS

How to plan a website in 7 steps

• Rachel Bistricer

Get started by: Creating a website →  | Getting a domain →

Having a strong website is invaluable for establishing your brand and driving growth in the digital age. But simply launching any site isn’t enough. To truly make your mark and outshine competitors, understanding how to plan a website is a must.

With the right approach, your website can capture attention, reflect the essence of your brand and drive real results. Follow this website planning guide to develop an online presence  and learn how to make a website .  

Streamline the process of planning your website with  Wix's website builder .

What is website planning and why is it important?

Website planning is the first step in the process of website creation. Think of it as a blueprint for your online presence—an outline of what you want to achieve with your website, who you aim to reach and how you intend to do it.

This process sets the strategic foundation for your online presence, leading to a successful, user-friendly website that meets your business objectives and provides a satisfying experience to visitors.

Defines objectives

Defining clear objectives ensures that every aspect of the website is strategically aligned with the goals of the business. This includes determining the purpose of the website, the target audience and the desired outcomes. Clearly defined objectives also make it easier to measure the success of the website.

Helps in user experience

A thoughtfully planned website enables visitors to find what they are looking for quickly and easily. It also ensures that the website is responsive and optimized for different devices, which is critical today with the increase in mobile usage.

Streamlines communication

Website planning involves collaboration between different teams and stakeholders, including designers, developers, marketers and content creators. It facilitates effective communication between these teams, ensuring alignment and collective contribution towards shared objectives.

Saves time and money

Proper website planning eliminates the need for costly redesigns or rebranding efforts. By investing time up front, you ensure that the website is designed correctly from the start, setting you up for long-term savings and success.

How to plan a website

Define clear goals for your website

Understand your audience

Pick a domain name and hosting provider

Plan and build your website

Choose elements for your website design

Create compelling website content

01. Define clear goals for your website

When setting website goals, view them as stepping stones to achieving broader business aims. First, identify your website’s purpose. For example, are you trying to gain traffic and build an audience or are you looking to sell products? Identify 2-3 key business objectives, then brainstorm actionable website goals enabling users to participate. Whether you want to boost impressions, gather data or motivate purchases, let these specific business goals steer your tactical website goal-setting.

For example, if increased lead generation is crucial for future revenue, focus conversion goals on capturing contact details. A website goal might be to utilize popups and value offering incentives to generate 50 newsletter signups daily.

02. Establish your unique selling proposition

It's essential to identify and highlight the unique aspects of your brand or business that differentiate you from competitors. Define your business's unique selling proposition (USP)  early in the process, as this will guide the overall direction and objectives of your website. You should then ensure these elements are prominently featured in key areas of your website.

When crafting your USP, focus on these guiding questions:

How do you stand out from competitors in terms of services or products?

What value do you have to offer to potential customers?

02. Understand your audience

Whether you’re seeking to engage a broad consumer base or a specialized niche target market, getting specific on your audience drives more impactful website planning. Rather than taking a generic one-size-fits all approach, research key demographics to generate a buyer persona like:

Purchase intention

Other important audience aspects to consider:

Professional details: Industry, company size, job details

Psychographics:  Interests, hobbies, values, motivations

Influences and biases:  Online activities, blogs, newsletters, social networks

Challenges:  Pain points, barriers 

The more thorough picture you have of your target audience, the easier it is to make informed choices when designing user experiences on your website. From visual aesthetics to content messaging to product offerings, you can customize components to resonate with the preferences and motivations of prospective visitors.

03. Pick a domain name and hosting provider

A carefully chosen domain name, well-designed site architecture and reliable hosting service are foundational elements when planning a website. These factors influence the success of your website by affecting both user experience and search engine performance.

First, it’s important to understand what is a domain , and in turn you’ll be able to  choose a domain name  that both suits your business and is also available.

When picking a domain and hosting provider, these simple tips will help you invest in a solid technical foundation: 

Select a domain name that is short, easy to remember and directly related to your brand. Avoid overly complex or confusing names. A domain like " johnsmithphotography.com " clearly communicates what the site is about.

Prioritize web security and uptime when evaluating hosting providers. A reliable host helps ensure consistent site accessibility for both visitors and search engines. When you build your site with Wix, you automatically get free web hosting  when you publish your website, so you don't need to find an external host.

Factor in scalability needs for the future. As your site and traffic grow over time, make sure your hosting plan allows upgrading server capacity, storage space and bandwidth. With advanced security monitoring, TLS (transport layer security), automatic backup and a 99.9% uptime, Wix website infrastructure simplifies the scaling-up process and also guarantees peace of mind regarding your website's performance and security.

What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you - the reliability of the hosting, the level of security that’s in order to protect your visitor’s data, and of course your site's speed. Even if infrastructure is not the first thought that comes to mind when it comes to how to plan a website, if it’s not robust enough, it can cause large headaches for website owners when trying to scale a website later on.

Esin D.Habif, Product Marketing Lead Outbound at Wix.com

Try this domain name generator  as part of your website planning. 

04. Plan and build your website type

Before you can fully start planning your website, first decide what kind of website you require. There are many types of websites to choose from based on your needs. 

Here are a few most common types of websites to consider:

eCommerce websites and online stores

Business websites

Blog websites (try using a blog maker )

Online portfolios

Event websites

Nonprofit website

Online forum

Online resume websites

Landing pages (use a landing page builder )

Next, outline a sitemap or hierarchy framework of key webpages  to optimize user experience, this is also sometimes referred to as a website wireframe . This helps connect all elements intuitively as you build out pages. Consider how many pages and what content is needed to achieve your goals. The next step after this is to consider your page layout.

Some common elements are:

Homepage : Introduce visitors to your brand with clear calls-to-action.

About page: Include your background and qualifications to build trust and credibility.

Product/services pages:  Describe what you sell or offer with photos, costs and contact options.

Blog or resources page:  Share knowledge that attracts visitors and positions you as an industry expert.

Contact page:  Make it easy for visitors to get in touch and ask questions.

FAQ page: Address common inquiries about your business, products or services.

Then, identify must-have features and functionality to support user experience and business needs:

Navigation menu:  Foster website navigation between the different pages or sections of a site.

Contact/inquiry forms: Remove barriers to contacting you for sales, questions, etc. with form builders.

Search bar:  Help users find what they want seamlessly—and fast.

Calls-To-Action (CTAs):  Strategically place CTAs to prompt visitors to take a specific action, like buy products or subscribe to content. Check out our guide on CTAs for more tips.

Privacy policy: this may vary depending on where your business or you are located (so check all local and country regulations before proceeding) but should generally include information about the data collected from users and what it will be used for.

Payment systems : if you're building an eCommerce website , you'll need payment solutions or gateways in order to accept and process payments.

Pick a website builder

With your website elements and goals clarified, the next step is choosing a website builder  to bring your vision to life. Here are several options for building your site.

Use an easy drag-and-drop interface, or Content Management System CMS , for uncomplicated no-code website creation, like Wix’s Editor.

This includes using a platform with hundreds of pre-designed free website templates for any type of site.

Start from scratch and build with custom code on an open source platform like Velo .

Consider a responsive website or web design, with a platform like Wix Studio .

Hire a web designer  to help outline your website planning and site creation.

Consider creating a website with AI - Wix ADI is one way to do this with an AI website builder.

When it comes to how to plan a website, you'll also need to fact in the cost of making your site . This can be done for free with a website builder like Wix, which also has a number of premium plans available depending on your website planning goals.

05. Choose elements for your website design

Cohesive visual design makes an impression on visitors. Research current styles and layouts that successfully engage your audience on existing websites for inspiration. To help unify aesthetics, create a brand style guide outlining important design assets to use:

Logo:  Craft a recognizable logo that encapsulates your brand essence. This visual signature builds consistency on your website and across platforms, both on and offline, including your favicon, social media channels and printed assets. You can use a logo maker tool to create something lasting and unique.

Colors:  Website colors are emotional and eye-catching, they can immediately set the tone of your site within seconds.  Pick a palette that aligns uniquely with your branding. You can explore different complementary colors  to convey your brand identity.  Consider all the places that colors can make an impact as you plan your website, including buttons, menus, backgrounds and elements.

Fonts:  Curate a font combination of sleek headings and clean body text that enhances readability and accessibility. Typography directly impacts tone.

Photos : On-brand photographs visually connect users to your brand’s human centric stories and values. Be sure to use high-quality images and consider inclusivity when selecting images. When you plan your site with Wix, you’ll have access to a Media Manager with hundreds of free Wix image and video files that you can add directly to your site. You can also use an image resizer  tool to ensure photos fit the page accordingly.

Illustrations:  Custom iconography and illustrations are a creative option to differentiate your unique look and feel.

Other visual elements:  You can explore a wide variety of background options, interesting scrolling effects and layouts, all directly within the Wix Editor.

Explore the Wix database of totally customizable website templates  to see which one fits your vision best. 

06. Create compelling website content

Well-planned websites don’t just look nice—they provide value to audiences through engaging content. This is where you can really showcase your creativity and expertise with a strong content marketing strategy.  Keep in mind that your web content should be dynamic and evolve with your brand. For example, if your product offering changes, be sure to update descriptions and images.

Don't forget to include relevant keywords in your content strategy to improve your website's SEO and visibility. Here are some tips:

Conduct keyword research to identify terms and phrases your audience is searching. Incorporate these organically into content.

Optimize page titles and meta descriptions with keywords, aiming for under 60 characters.

Use keyword-focused headers and subheaders (H1, H2 tags) to improve on-page SEO.

Create SEO-friendly URLs using keywords separated by dashes instead of spaces or underscores.

Add image alt text and video transcripts with keywords for visual assets.

Integrating SEO considerations from the outset ensures that the website is optimized for search engines, improving visibility and ranking. Include this step in your website planning process with Wix SEO  tools such as the SEO Wizard. This tool analyzes your website content and structure, delivering tailored recommendations to boost visibility. 

You might want to consider how to incorporate AI content creation into your workflow, when it comes to creating website content as part of your wider content marketing efforts.

Bringing your website planning to life

Once your website planning is complete, testing helps identify and resolve any issues before launch. Some examples of tests to run include:

Conduct thorough user experience testing to optimize navigation, task flows and content clarity based on feedback.

Perform technical tests including site speed, mobile optimization, browser compatibility and more to catch bugs.

Implement ongoing maintenance like link and image checks, content updates, backups, theme and plugin updates and security reviews to maintain performance and provide continuous value.

Make sure your website is connected to an analytics tool (like Wix Analytics ) so that you can track the traffic and user engagement on your website.

Consider how to to include your website within your marketing strategies and how are you going to market your website.

Conducting constant website maintenance

Being proactive by using different tests such as  A/B testing  to compare different versions of your web pages and conducting regular  website maintenance  to ensure all functionalities are up to date is crucial for your site's efficiency. This not only enhances visitor experiences by offering a seamless browsing journey but also helps in identifying potential issues at an early stage.

How to plan a website FAQ

How do i plan a website project budget.

Budget can have a significant impact on website planning. Limited resources may require prioritizing certain features or functionalities over others. It's important to determine what aspects of the website are essential and allocate funds accordingly. Creativity and resourcefulness play a vital role in optimizing the website within the given budget, such as leveraging cost-effective tools and technologies.

What technical requirements are important to consider when planning a website?

Who should have input in the website planning stage, related posts.

How to create a professional website: step-by-step guide

How to create a website from scratch in 11 steps (for beginners)

40+ Simple website templates for professionals

Was this article helpful?

550+ Business Plan Examples to Launch Your Business

Need help writing your business plan? Explore over 550 industry-specific business plan examples for inspiration.

Find your business plan example

Accounting, Insurance & Compliance Business Plans

• View All 25

Children & Pets Business Plans

• Children's Education & Recreation
• View All 33

Cleaning, Repairs & Maintenance Business Plans

• Auto Detail & Repair
• Cleaning Products
• View All 39

Clothing & Fashion Brand Business Plans

• Clothing & Fashion Design
• View All 26

Construction, Architecture & Engineering Business Plans

• Architecture
• Construction
• View All 46

Consulting, Advertising & Marketing Business Plans

• Advertising
• View All 54

Education Business Plans

• Education Consulting
• Education Products

Business plan template: There's an easier way to get your business plan done.

Entertainment & Recreation Business Plans

• Entertainment
• Film & Television
• View All 60

Events Business Plans

• Event Planning
• View All 17

Farm & Agriculture Business Plans

• Agri-tourism
• Agriculture Consulting
• View All 16

Finance & Investing Business Plans

• Financial Planning
• View All 10

Fine Art & Crafts Business Plans

Fitness & Beauty Business Plans

• Salon & Spa
• View All 36

Food and Beverage Business Plans

• Bar & Brewery
• View All 77

Hotel & Lodging Business Plans

• Bed and Breakfast

IT, Staffing & Customer Service Business Plans

• Administrative Services
• Customer Service
• View All 22

Manufacturing & Wholesale Business Plans

• Cleaning & Cosmetics Manufacturing
• View All 68

Medical & Health Business Plans

• Dental Practice
• Health Administration
• View All 41

Nonprofit Business Plans

• Co-op Nonprofit
• Food & Housing Nonprofit
• View All 13

Real Estate & Rentals Business Plans

• Equipment Rental

Retail & Ecommerce Business Plans

• Car Dealership
• View All 116

Technology Business Plans

• Apps & Software
• Communication Technology

Transportation, Travel & Logistics Business Plans

• Airline, Taxi & Shuttle
• View All 62

View all sample business plans

Example business plan format

Before you start exploring our library of business plan examples, it's worth taking the time to understand the traditional business plan format . You'll find that the plans in this library and most investor-approved business plans will include the following sections:

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally only one to two pages. You should also plan to write this section last after you've written your full business plan.

Your executive summary should include a summary of the problem you are solving, a description of your product or service, an overview of your target market, a brief description of your team, a summary of your financials, and your funding requirements (if you are raising money).

Products & services

The products & services chapter of your business plan is where the real meat of your plan lives. It includes information about the problem that you're solving, your solution, and any traction that proves that it truly meets the need you identified.

This is your chance to explain why you're in business and that people care about what you offer. It needs to go beyond a simple product or service description and get to the heart of why your business works and benefits your customers.

Market analysis

Conducting a market analysis ensures that you fully understand the market that you're entering and who you'll be selling to. This section is where you will showcase all of the information about your potential customers. You'll cover your target market as well as information about the growth of your market and your industry. Focus on outlining why the market you're entering is viable and creating a realistic persona for your ideal customer base.

Competition

Part of defining your opportunity is determining what your competitive advantage may be. To do this effectively you need to get to know your competitors just as well as your target customers. Every business will have competition, if you don't then you're either in a very young industry or there's a good reason no one is pursuing this specific venture.

To succeed, you want to be sure you know who your competitors are, how they operate, necessary financial benchmarks, and how you're business will be positioned. Start by identifying who your competitors are or will be during your market research. Then leverage competitive analysis tools like the competitive matrix and positioning map to solidify where your business stands in relation to the competition.

Marketing & sales

The marketing and sales plan section of your business plan details how you plan to reach your target market segments. You'll address how you plan on selling to those target markets, what your pricing plan is, and what types of activities and partnerships you need to make your business a success.

The operations section covers the day-to-day workflows for your business to deliver your product or service. What's included here fully depends on the type of business. Typically you can expect to add details on your business location, sourcing and fulfillment, use of technology, and any partnerships or agreements that are in place.

Milestones & metrics

The milestones section is where you lay out strategic milestones to reach your business goals.

A good milestone clearly lays out the parameters of the task at hand and sets expectations for its execution. You'll want to include a description of the task, a proposed due date, who is responsible, and eventually a budget that's attached. You don't need extensive project planning in this section, just key milestones that you want to hit and when you plan to hit them.

You should also discuss key metrics, which are the numbers you will track to determine your success. Some common data points worth tracking include conversion rates, customer acquisition costs, profit, etc.

Company & team

Use this section to describe your current team and who you need to hire. If you intend to pursue funding, you'll need to highlight the relevant experience of your team members. Basically, this is where you prove that this is the right team to successfully start and grow the business. You will also need to provide a quick overview of your legal structure and history if you're already up and running.

Financial projections

Your financial plan should include a sales and revenue forecast, profit and loss statement, cash flow statement, and a balance sheet. You may not have established financials of any kind at this stage. Not to worry, rather than getting all of the details ironed out, focus on making projections and strategic forecasts for your business. You can always update your financial statements as you begin operations and start bringing in actual accounting data.

Now, if you intend to pitch to investors or submit a loan application, you'll also need a "use of funds" report in this section. This outlines how you intend to leverage any funding for your business and how much you're looking to acquire. Like the rest of your financials, this can always be updated later on.

The appendix isn't a required element of your business plan. However, it is a useful place to add any charts, tables, definitions, legal notes, or other critical information that supports your plan. These are often lengthier or out-of-place information that simply didn't work naturally into the structure of your plan. You'll notice that in these business plan examples, the appendix mainly includes extended financial statements.

Types of business plans explained

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. To get the most out of your plan, it's best to find a format that suits your needs. Here are a few common business plan types worth considering.

Traditional business plan

The tried-and-true traditional business plan is a formal document meant to be used for external purposes. Typically this is the type of plan you'll need when applying for funding or pitching to investors. It can also be used when training or hiring employees, working with vendors, or in any other situation where the full details of your business must be understood by another individual.

Business model canvas

The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

The structure ditches a linear format in favor of a cell-based template. It encourages you to build connections between every element of your business. It's faster to write out and update, and much easier for you, your team, and anyone else to visualize your business operations.

One-page business plan

The true middle ground between the business model canvas and a traditional business plan is the one-page business plan . This format is a simplified version of the traditional plan that focuses on the core aspects of your business.

By starting with a one-page plan , you give yourself a minimal document to build from. You'll typically stick with bullet points and single sentences making it much easier to elaborate or expand sections into a longer-form business plan.

Growth planning

Growth planning is more than a specific type of business plan. It's a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, forecast, review, and refine based on your performance.

It holds all of the benefits of the single-page plan, including the potential to complete it in as little as 27 minutes . However, it's even easier to convert into a more detailed plan thanks to how heavily it's tied to your financials. The overall goal of growth planning isn't to just produce documents that you use once and shelve. Instead, the growth planning process helps you build a healthier company that thrives in times of growth and remain stable through times of crisis.

It's faster, keeps your plan concise, and ensures that your plan is always up-to-date.

Download a free sample business plan template

Ready to start writing your own plan but aren't sure where to start? Download our free business plan template that's been updated for 2024.

This simple, modern, investor-approved business plan template is designed to make planning easy. It's a proven format that has helped over 1 million businesses write business plans for bank loans, funding pitches, business expansion, and even business sales. It includes additional instructions for how to write each section and is formatted to be SBA-lender approved. All you need to do is fill in the blanks.

How to use an example business plan to help you write your own

How do you know what elements need to be included in your business plan, especially if you've never written one before? Looking at examples can help you visualize what a full, traditional plan looks like, so you know what you're aiming for before you get started. Here's how to get the most out of a sample business plan.

Choose a business plan example from a similar type of company

You don't need to find an example business plan that's an exact fit for your business. Your business location, target market, and even your particular product or service may not match up exactly with the plans in our gallery. But, you don't need an exact match for it to be helpful. Instead, look for a plan that's related to the type of business you're starting.

For example, if you want to start a vegetarian restaurant, a plan for a steakhouse can be a great match. While the specifics of your actual startup will differ, the elements you'd want to include in your restaurant's business plan are likely to be very similar.

Use a business plan example as a guide

Every startup and small business is unique, so you'll want to avoid copying an example business plan word for word. It just won't be as helpful, since each business is unique. You want your plan to be a useful tool for starting a business —and getting funding if you need it.

One of the key benefits of writing a business plan is simply going through the process. When you sit down to write, you'll naturally think through important pieces, like your startup costs, your target market , and any market analysis or research you'll need to do to be successful.

You'll also look at where you stand among your competition (and everyone has competition), and lay out your goals and the milestones you'll need to meet. Looking at an example business plan's financials section can be helpful because you can see what should be included, but take them with a grain of salt. Don't assume that financial projections for a sample company will fit your own small business.

If you're looking for more resources to help you get started, our business planning guide is a good place to start. You can also download our free business plan template .

Think of business planning as a process, instead of a document

Think about business planning as something you do often , rather than a document you create once and never look at again. If you take the time to write a plan that really fits your own company, it will be a better, more useful tool to grow your business. It should also make it easier to share your vision and strategy so everyone on your team is on the same page.

Adjust your plan regularly to use it as a business management tool

Keep in mind that businesses that use their plan as a management tool to help run their business grow 30 percent faster than those businesses that don't. For that to be true for your company, you'll think of a part of your business planning process as tracking your actual results against your financial forecast on a regular basis.

If things are going well, your plan will help you think about how you can re-invest in your business. If you find that you're not meeting goals, you might need to adjust your budgets or your sales forecast. Either way, tracking your progress compared to your plan can help you adjust quickly when you identify challenges and opportunities—it's one of the most powerful things you can do to grow your business.

Prepare to pitch your business

If you're planning to pitch your business to investors or seek out any funding, you'll need a pitch deck to accompany your business plan. A pitch deck is designed to inform people about your business. You want your pitch deck to be short and easy to follow, so it's best to keep your presentation under 20 slides.

Your pitch deck and pitch presentation are likely some of the first things that an investor will see to learn more about your company. So, you need to be informative and pique their interest. Luckily, just like you can leverage an example business plan template to write your plan, we also have a gallery of over 50 pitch decks for you to reference.

With this gallery, you have the option to view specific industry pitches or get inspired by real-world pitch deck examples.

Ready to get started?

Now that you know how to use an example business plan to help you write a plan for your business, it's time to find the right one.

Use the search bar below to get started and find the right match for your business idea.

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

An official website of the United States Government

• Kreyòl ayisyen
• Search Toggle search Search Include Historical Content - Any - No Include Historical Content - Any - No Search
• Menu Toggle menu
• INFORMATION FOR…
• Individuals
• Business & Self Employed
• Charities and Nonprofits
• International Taxpayers
• Federal State and Local Governments
• Indian Tribal Governments
• Tax Exempt Bonds
• FILING FOR INDIVIDUALS
• How to File
• When to File
• Where to File
• Update Your Information
• Get Your Tax Record
• Apply for an Employer ID Number (EIN)
• Check Your Amended Return Status
• Get an Identity Protection PIN (IP PIN)
• File Your Taxes for Free
• Bank Account (Direct Pay)
• Payment Plan (Installment Agreement)
• Electronic Federal Tax Payment System (EFTPS)
• Your Online Account
• Tax Withholding Estimator
• Estimated Taxes
• Where's My Refund
• What to Expect
• Direct Deposit
• Reduced Refunds
• Amend Return

Credits & Deductions

• INFORMATION FOR...
• Businesses & Self-Employed
• Earned Income Credit (EITC)
• Child Tax Credit
• Clean Energy and Vehicle Credits
• Standard Deduction
• Retirement Plans

Forms & Instructions

• POPULAR FORMS & INSTRUCTIONS
• Form 1040 Instructions
• Form 4506-T
• POPULAR FOR TAX PROS
• Form 1040-X
• Circular 230

IRS delivers strong 2024 tax filing season; expands services for millions of people on phones, in-person and online with expanded funding

More in news.

• Topics in the News
• News Releases for Frequently Asked Questions
• Multimedia Center
• Tax Relief in Disaster Situations
• Inflation Reduction Act
• Taxpayer First Act
• Tax Scams/Consumer Alerts
• The Tax Gap
• Fact Sheets
• IRS Tax Tips
• e-News Subscriptions
• IRS Guidance
• Media Contacts
• IRS Statements and Announcements

IR-2024-109, April 15, 2024

WASHINGTON — With the April tax filing deadline here, the Internal Revenue Service highlighted a variety of improvements that dramatically expanded service for millions of taxpayers during the 2024 filing season.

Through Inflation Reduction Act funding, the IRS continued to expand taxpayer service levels not seen in more than a decade with double-digit gains occurring in critical areas. Compared to a year ago, the IRS answered over 1 million more taxpayer phone calls this tax season, helped over 170,000 more people in-person and saw 75 million more IRS.gov visits fueled by a new and expanded Where’s My Refund? tool.

“Taxpayers continued to see major improvements from the IRS during the 2024 tax season,” said IRS Commissioner Danny Werfel. “A well-funded IRS is like night and day for taxpayers. With the help of more funding and added resources, service for taxpayers this filing season eclipsed levels seen during the past decade. This tax season meant real-world improvements for people looking for help, whether calling, visiting in-person or using IRS.gov.”

“We still have much more work to do, both to finish the 2024 tax season as well as put in place continued improvements made possible by Inflation Reduction Act funding,” Werfel said. “But this filing season marks another important chapter where we’ve improved service for taxpayers, continuing an accelerating trend in the story of transforming the IRS.”

Through April 6, the IRS processed more than 100 million individual tax returns. Tens of millions more will come in advance of the April deadline, the busiest time of the year for tax returns. The IRS also projects about 19 million taxpayers will file extensions, which will be due Oct. 15.

Since the start of the January tax season, the IRS has delivered more than $200 billion in refunds through early April. The average refund was $3,011, a 4.6% increase from last April’s average of $2,878.

Here are major filing season numbers in 10 key areas. These numbers, generally from late March and early April, reflect the historic 2024 tax season taking place at the IRS:

• Improved phone service . Continuing a trend seen last year following the addition of 5,000 new telephone assistors, the IRS level of service on its main phone lines reached more than 88%. That’s above the 84% level seen last year and more than a five-fold increase from the phone service levels seen during the pandemic era period, when the level of service was at just 15% in 2022.
• More calls answered. The IRS answered more taxpayer calls on its live assistor lines this year, a 16.8% increase from 2023. IRS assistors handled 7,608,000 calls, up from 6,513,000 the year before. IRS automated lines handled another approximately 7 million calls, 280,000 more than the previous year.
• Faster response times. Taxpayers waited, on average, just over three minutes for help on the IRS main phone lines. This is down from four minutes in 2023 and 28 minutes in filing season 2022.
• More callback options. The IRS offered callback options on 97% of the phone lines this filing season. The agency offered call back for over 4 million taxpayers this tax season, more than double the 1.8 million calls in 2023. This option, offered when phone lines were busy, saved taxpayers nearly 1.4 million hours of wait time on the phones.
• More in-person help. The IRS helped 170,000 more taxpayers in-person this filing season than in 2023. IRS employees at Taxpayer Assistance Centers (TACs) served 648,000 taxpayers this year, up from 474,000 in 2023, a 37% increase.
• Expanded in-person hours . The IRS added extended hours at 242 TAC locations across the nation, generating more than 11,000 extra service hours for taxpayers during the 2024 filing season. In addition to extended service hours, IRS also offered taxpayer assistance on Saturdays in more than 70 locations. These evening and Saturday hours made it more convenient for thousands of hard-working taxpayers to get help.
• Additional free help at volunteer sites. The IRS saw tax return preparation work at volunteer sites increase to more than 2.3 million returns this tax season, up 200,000 from last year following work at Volunteer Income Tax Assistance (VITA) and Tax Counseling for the Elderly (TCE) sites.
• More taxpayers file for free. In addition to volunteer sites, the IRS saw more taxpayers file for free this year; in all, there were over 450,000 more returns filed between volunteer sites, Direct File and Free File. The new Direct File pilot, offered on a limited basis in 12 states, generated more than 60,000 tax returns after opening widely in mid-March. At the same time, the IRS partnership with the Free File partners offering free private-sector software via IRS.gov saw growth with more than 2 million tax returns filed, an increase of 11.2% or more than 200,000 more Free File returns than 2023 .
• Higher usage of IRS.gov. Driven by increased use of the expanded information on the Where’s My Refund? for the 2024 filing season, IRS.gov saw large increases in traffic. The website had nearly 500 million visits, an 18% increase. And Where’s My Refund? accounted for more than 275 million of those visits, up 62 million from 2023 representing a 29% increase.
• More chatbot use. The IRS saw more use of its virtual assistant tool on key IRS.gov pages. There were 832,000 uses this filing season, up nearly 150% from 330,000 uses in 2023.

“These numbers illustrate the strength of this year’s filing season, but the IRS needs to continue working hard to make more improvements and continue transforming to serve taxpayers – not just through the April tax deadline but throughout the year and into the future,” Werfel said.

With the April deadline approaching, the IRS reminds taxpayers there are many ways to get last-minute help. They can visit the special free help page on IRS.gov.

For taxpayers who need an extension of time to file their taxes, there are several options to get an automatic extension through Oct. 15. Although an extension grants extra time to file, it does not extend the obligation to pay taxes due on April 15, 2024. To avoid penalties and late fees, taxpayers who owe should pay either their full tax bill or at least what they can afford to pay by the April 15 deadline.

The IRS estimates 19 million taxpayers will file for an automatic extension.

Taxpayers in Maine and Massachusetts have until April 17 to file and pay taxes due this year. This is because these states observe the Patriots’ Day holiday on April 15 this year and April 16 is the Emancipation Day holiday in the District of Columbia.

•  Facebook
•  Twitter
•  Linkedin

Using Dual SIM with an eSIM

An eSIM is a digital SIM that allows you to use a cellular plan from your carrier without having to use a physical nano-SIM. Learn how to set up and use Dual SIM. 1

How can you use Dual SIM?

Use one number for business and another number for personal calls.

Add a local data plan when you travel outside of the country or region.

Have separate voice and data plans.

Both your phone numbers can make and receive voice and FaceTime calls and send and receive messages using iMessage, SMS, and MMS. 2 Your iPhone can use one cellular data network at a time.

If you want to use 5G with Dual SIM on iPhone 12, iPhone 12 mini, iPhone 12 Pro, or iPhone 12 Pro Max, make sure that you have iOS 14.5 or later .

What you need

An iPhone XS, iPhone XS Max, iPhone XR, or later with iOS 12.1 or later

A wireless carrier that supports eSIM

To use two different carriers, your iPhone must be unlocked . Otherwise, both plans must be from the same carrier. If a CDMA carrier provides your first SIM, your second SIM won't support CDMA. Contact your carrier for more information.

If you have an enterprise or corporate cellular service plan, check with your company administrator to see if they support this feature.

Set up another cellular plan on your iPhone

Use two phone numbers

Learn about Dual SIM status icons

Change your cellular data number, manage cellular settings.

Erase your eSIM

All iPhone models that support eSIM can have multiple eSIMs and use Dual SIM with two active SIMs at the same time.

You can use Dual SIM by using a physical SIM and an eSIM. iPhone 13 models and later also support two active eSIMs. iPhone models without a physical SIM tray support two active eSIMs.

Learn how to activate a cellular plan on an eSIM .

Label your plans

After your second plan is activated, label your plans. For example, you can label one plan Business and the other plan Personal.

You'll use these labels when you choose which phone number to use for making or receiving calls and messages, to designate a number for cellular data, and to assign a number to your contacts so you know which number you will use.

If you change your mind later, you can change your labels by going to Settings, tapping either Cellular or Mobile Data, and then tapping the number whose label you want to change. Then tap Cellular Plan Label and select a new label or enter a custom label.

Set your default number

Choose a number to use when you call or send a message to someone who isn't in your Contacts app. Choose which cellular plans you want to use for iMessage and FaceTime. You can choose either or both numbers.

On this screen, choose a number to be your default, or you can choose which number is to be used only for cellular data. Your other number will be your default. If you want your iPhone to use cellular data from both plans, depending on coverage and availability, turn on Allow Cellular Data Switching.

Use two phone numbers for calls, messages, and data

Now that your iPhone is set up with two phone numbers, here's how to use them.

Let your iPhone remember which number to use

When you call one of your contacts, you don't need to choose which number to use every time. By default, your iPhone uses the same number that you used the last time you called that contact. If you haven't called that contact, your iPhone uses your default number. You can also specify which number to use for your calls with a contact. Follow these steps:

Tap the contact.

Tap Preferred Cellular Plan.

Tap the number you want to use with that contact.

Make and receive calls

You can make and receive phone calls with either phone number.

When you're on a call, if the carrier for your other phone number supports Wi-Fi calling, you can answer incoming calls on your other number. When you're on a call using a line that isn't your designated line for cellular data, you need to turn on Allow Cellular Data Switching to receive calls from your other line. If you ignore the call and you have voicemail set up with your carrier, you’ll get a missed-call notification and the call will go to voicemail. Check with your carrier for Wi-Fi calling availability and find out whether additional fees or data usage applies from your data provider.

If you're on a call and your other line shows No Service, either your carrier doesn't support Wi-Fi calling or you don't have Wi-Fi calling turned on. 3 It could also mean Allow Cellular Data Switching is not turned on. When you're on a call, an incoming call on your other phone number will go to voicemail if you set up voicemail with your carrier. 4 However, you won't get a missed-call notification from your secondary number. Call Waiting works for incoming calls on the same phone number. To avoid missing an important call, you can turn on call forwarding and forward all calls from one number to the other. Check with your carrier for availability and to find out whether additional fees apply.

Switch phone numbers for a call

You can switch phone numbers before you make a call. If you're calling someone in your Favorites list, follow these steps:

Tap the current phone number.

Tap your other number.

If you're using the keypad, follow these steps:

Enter the phone number.

Tap the phone number, near the top of the screen.

Tap the number you want to use.

Send messages with iMessage and SMS/MMS

You can use iMessage or SMS/MMS to send messages with either phone number. 5 You can choose a number to use before or after you start a conversation. Here's how.

Choose a number before you send an iMessage or SMS/MMS message

Open Messages.

Tap the New button, in the upper-right corner of the screen.

Enter your contact's name.

Switch numbers during a conversation

Tap the number you're using, near the top of the screen.

Choose the number you want to use instead.

The icons in the status bar at the top of the screen show the signal strength of your two carriers. Learn what the status icons mean .

You can see more status icons when you open Control Center .

When Carrier 1 is in use, the other line will show No Service.

The status bar shows that the device is connected to Wi-Fi and Carrier 2 is using Wi-Fi Calling.

With Allow Cellular Data Switching turned on, the status bar shows that Carrier 1 is using 5G, and Carrier 2 is using the cellular data of Carrier 1 and has Wi-Fi calling enabled.

One number at a time can use cellular data. To change which number uses cellular data, follow these steps:

Go to Settings.

Tap either Cellular or Mobile Data.

Tap Cellular Data.

Tap the number you want to use cellular data.

If you turn on Allow Cellular Data Switching, then while you're on a voice call on your voice-only number, that number automatically switches to use voice and data. 6 This lets you use both voice and data while on the call.

If you turn off Allow Cellular Data Switching and you're active on a voice number that isn't your designated cellular-data number, then cellular data won't work while you're on the call.

To turn on Allow Cellular Data Switching, follow these steps:

Tap Mobile Data.

Turn on Allow Cellular Data Switching.

To change your cellular settings for each of your plans, follow these steps:

Tap the number you want to change.

Tap each option and set it as you normally would.

Use Dual SIM with an eSIM and your Apple Watch .

If you can't set up your eSIM or if you have trouble using your eSIM, learn what to do .

eSIM on iPhone is not offered in China mainland. In Hong Kong and Macao, iPhone 13 mini, iPhone 12 mini, iPhone SE (2nd and 3rd generation), and iPhone XS feature eSIM. Learn about using Dual SIM with two nano-SIM cards in China mainland, Hong Kong, and Macao .

This uses Dual SIM Dual Standby (DSDS) technology, which means that both SIMs can make and receive calls.

Or if you're using iOS 12, update to iOS 13 or later to receive calls when you're using your other number.

4. If data roaming is on for the number that uses cellular data, then Visual Voicemail and MMS will be disabled on your voice-only number.

Additional fees might apply. Check with your carrier.

Your data line switches automatically for the duration of your call. This cellular-data switching won't work if you're currently using Data Roaming. Check with your carrier for availability and to find out if additional fees apply.

Explore Apple Support Community

Find what’s been asked and answered by Apple customers.

Contact Apple Support

Need more help? Save time by starting your support request online and we'll connect you to an expert.

• Share full article

For more audio journalism and storytelling, download New York Times Audio , a new iOS app available for news subscribers.

How One Family Lost $900,000 in a Timeshare Scam

A mexican drug cartel is targeting seniors and their timeshares..

This transcript was created using speech recognition software. While it has been reviewed by human transcribers, it may contain errors. Please review the episode audio before quoting from this transcript and email [email protected] with any questions.

Hello, James.

Hey. How’s it going?

Yeah. I’m not having much luck. So the problem is funding. And all of my money is in Mexico, all of it.

From “The New York Times,” I’m Katrin Bennhold. This is “The Daily.” A massive scam targeting elderly Americans who own timeshare properties has resulted in hundreds of millions of dollars sent to Mexico.

Once you move forward and make your payment, if anything were to happen, he will directly pay you the full amount of what you’re entitled to, including the gains. He will pay you the full amount.

You’ve got all my money. It’s been sent. I sold a freaking house.

Listen to this. I sold a house that I grew up in so that I could come up with funds to send to Mexico.

I don’t even have anything from the sale, nothing.

My colleague Maria Abi-Habib on one victim who lost everything and the people on the other side of the phone.

That’s it. That’s it. There’s nothing —

You know what? That’s what has been said every freaking time. Every time, just pay this. That releases the funds.

But that’s why we won’t allow it to happen again. This is the last time, James.

It’s Friday, April 12.

Maria, you’ve been looking into this scam that’s targeting Americans. Where did your investigation start?

So several weeks ago, I received a phone call from a lawyer based in St. Petersburg, Florida, who had been contacted by a family who was very concerned that the father, this man named James, was in the middle of being scammed. He’d sent hundreds of thousands dollars to Mexico. And he was considering sending another $157,000 when his daughter decided to call up this law firm and try to get her father to stop, stop sending money to Mexico.

So I called him a few weeks ago as I was trying to understand what was going on.

Hi, James. How are you?

Good. Thank you.

He’s asked that his last name be withheld for privacy concerns because he’s quite embarrassed about the story that I’m about to tell you.

You’re retired now, but what were you doing for work? And if your wife was working, what was her job?

I was with the Highway Patrol.

James is a retired state trooper from California. And his wife Nikki is a former school nurse.

She was born in ‘51. So 71-ish.

Two. She’s just reminded me, 72.

And they’re both in their early 70s. And they own this timeshare that is in Lake Tahoe, California. And they bought it in the 1990s for about $8,000.

And for someone who did not grow up vacationing in a timeshare, remind me how exactly timeshares work.

Timeshares are essentially vacation properties. And they tend to be beach resorts. And multiple people can buy into this property. The ownership is a shared ownership. And this gives you the right to use the timeshare for one to two weeks out of every year.

And so James and Nikki used their timeshare every other year with their daughters. But as they hit retirement age and their daughters are growing up and starting their own families, they’re just not really using it that much anymore. And timeshares require the owners to pay off yearly maintenance fees. And so they’re starting to think about maybe letting go of their timeshare and selling it.

Then one day, in late 2022, James gets a phone call from a company that is purporting to be based out of Atlanta, Georgia called Worry Free Vacations.

Worry Free Vacations?

That sounds enticing.

Yeah. And they start off with a simple question, which is, do you want to buy a timeshare? And James says, I already have a timeshare. And then they say, great. Well, what about selling the timeshare? Do you want to sell? There’s this Mexican businessman, and he’s interested in your timeshare. And he’s willing to buy it for about $20,000.

So we figured, well, what the heck? If we can make a few bucks on it, we’ll go for it.

And James jumps at the opportunity.

And did he do anything to try and verify that this was real?

Yeah. So remember, James is former law enforcement. And he feels very confident in his abilities to sniff out untrustworthy people. So he goes online, and he googles this Mexican businessman and sees that, yeah, he is a real person.

He’s a very well-respected individual in Mexico, very well off. And —

And this makes James feel at ease, that he’s selling to a legitimate person, that Worry Free Vacations are who they claim to be and that he’s going to double his money overnight, essentially.

And what happens next?

Well, a couple of weeks after he makes the agreement with the buyer, he’s told that he needs to send a couple thousand dollars to facilitate the purchase.

What does that mean, facilitate?

[MUSIC PLAYING]

I can’t remember specifically whether it was supposed to be cross-border registration —

So he’s being told that there are these fees that are paid directly to the Mexican government.

Or SPID or some other fee that was Mexican government required or not.

A lot of these fees are the same types of fees that you would pay in the United States for a real estate transaction. So he begins wiring money to an account in Mexico.

After that —

— a few days later, we get a notification. Well, everything went well, except that we have to pay an additional fee.

Every time that he sends one fee, he’s being told that he’s got to send another fee right afterwards.

Does he get suspicious at any point?

His wife is suspicious. After the first couple of payments, she starts saying, this does not feel right.

But James is the former law enforcement officer, right? And he’s the one that basically handles the family finances. And he’s confident that all of this is going to work out because he’s being told that the buyer of the timeshare will reimburse James for all of these fees once the sale goes through.

Michael from the Worry Free Vacations was constantly reassuring me the money’s in that account. Check with the commercial escrow account. It’s there. It’s just these fees have to be paid, and you’re being reimbursed for all of this.

They’re sending James documents that show all of the reimbursements that he’s owed and how much money he’s going to get. And this just makes him feel like all of this is kosher.

We have this commercial escrow company that was involved out of New York. So there was an air of legitimacy that I was comfortable with.

Maybe OK, these guys just need one more fee and everything is going to finally be cleared.

But about a year in, James starts to get suspicious. He begins asking questions because he wants his money.

And every time I asked, hey, is there a way I can get a partial release of these funds, there was always no, these funds have to be paid from your account before they’re released.

But Worry Free Vacations, they pivot. And they tell him that, listen, there are all these complications. It’s going to be really hard to get your money out from this transaction.

I could pay about $30,000 and change to reinvest the $313,000 into an environmentally-conscious development in Loreto, Mexico.

Instead, we’ve got this other investment opportunity in Mexico.

And I’m sure you know where that is, over on the East Coast of Baja.

And that is going to make you a huge return, even more money than you had thought that you were going to make, much more than the $20,000.

I’m supposed to have 54 million pesos in a Mexican bank account.

So this is now no longer just about his timeshare. They are now partners in a real estate investment.

Right. And there’s this whole new round of fees and fines associated with that.

So how many payments would you say?

Quite a few. Couple dozen at least, maybe more.

When was your last payment?

It would have been 17 January.

Uh-huh. And what was that for?

Good question.

And all along, he believed it was necessary to pay these costs just to get the money that he’s owed.

The amount of money that I’ve sent to Mexico is just freaking exorbitant. And I mean, it is approaching $900,000 or more.

And at this point, he’s sent about $900,000 to Mexico over about a year and a half.

Nearly $1 million.

That was almost all the money that he and his wife had saved for their retirement.

It also included money from the sale of James’s childhood home and money that he had borrowed from his daughter and son-in-law, about $150,000 from them.

It’s awful. So they were completely cleaned out by these guys.

Yeah. And this is when his daughter asks a law firm to look into this, which is the point in the story when I meet James. And when we start talking, it was clear to me that he just did not know what to think, even after losing this much money.

So this started in 2022. When did it end?

We’re still in it.

And he’s still talking to the scammers.

And as a matter of fact, presently, there was a request for $157,000 and change to clear up this whole thing. It would clear the entire issue out. Now —

And James is even considering putting a second mortgage on his house to send that money that he’d been promised would finally clear all this up — one final payment of $157,000.

It really sounds like he’s still wanted to believe that this was somehow legit.

Yeah. It was pretty clear to me that he was being scammed. But I didn’t definitively know what was going on, so I asked him if he could start recording his phone calls with the scammers.

Would you be so kind as to do me a favor?

Would you be willing to give them a call and record them?

[LAUGHS]: I’ll let you in on a little secret. I’ve been recording them.

And it turns out he already had been.

Worry Free Vacations.

So he shared the recordings of these calls that he’d had with these scammers over the last year or so. And it was just remarkable. It gave me huge insight into how the scam worked and the way that it sounded over the phone.

Is this is Michael in? I think he’s trying to call me. I couldn’t get through pick up.

Yes, I believe he did try to call you, sir. Give me a second. I think he’s only going to be in for a couple of minutes. One second.

There are two main takeaways for me listening to these calls.

Good afternoon. Michael McCarthy.

Michael, I missed your call. I was trying to pick up.

Yeah, don’t worry. Yeah, I figured something was wrong with your phone. Everything OK?

The first is that these scammers had really gotten to know James so well, and they really made James believe that Worry Free was a company that was working for him.

That’s why we need to hurry up and get this money over to you. Because hey, I’m losing my mind too. I’m not even here to convince you, James. I’m not — I’m your broker, and —

One of the things they continuously say is, trust me.

Look, I’m doing everything I can in my power and will on my end. So James, just look — like I told you from the get-go, I’m going to resolve this. And we are doing it. I just need you to focus on the goal.

They would refocus the conversation on what James needed to do to get his money back.

Look, if you make your payment as a security deposit, right away they will release the funds to you. With these —

And the other thing —

I’ve been having so much trouble trying to reach you, and I have not been successful.

— is that the scammers had created this elaborate cast of characters.

Why don’t you answer my calls?

And some of them were really aggressive. James shared a recording of this one man who claimed to be an agent for the Mexican government. And he basically started yelling at James.

I don’t care if your wife is at the hospital. To be honest with you, I don’t give a damn! But you know where I do give a damn? It’s your money, and my name is written all over it! Do you understand?

And he even threatened James. If James didn’t pay off these fines, then he would lose all the money that he’d sent to Mexico already.

You could get the best lawyer you want. You could get whoever you want. And this is not a threat. This is facts. But anyways, who am I to convince you, right?

Well, thank you for the information. And — are you still there? Hello?

Wow. So these scammers were basically doing a good cop, bad cop routine to stop James from walking away and to squeeze every last penny out of him.

If you provide me your email, contact information, I will certainly be happy to forward all of the wire transfer information from my bank account to you so that you can see where those funds went.

Yeah, that would be great. I have your email.

James asks me, a reporter who’s based in Mexico, who speaks the language, if I could help him figure out where his money had gone to.

Thank you very much. I really appreciate your assistance.

I’m just doing my job. Thanks again, and we’ll talk soon.

And the only way that I could figure that out was to understand who was on the other side of the phone.

We’ll be right back.

So Maria, who was on the other side of that phone line?

So by the time that I’d met James, I’d already gotten a tip from US law enforcement agencies that they were seeing a new trend. Mexican drug cartels were getting involved in the timeshare scam industry.

Drug cartels?

Yeah. And not just any drug cartel. This is one of the most notorious, violent, bloody drug cartels that exists in Mexico and Latin America, the Jalisco New Generation cartel. And when I looked at James’s bank records, guess what? All the money that he was sending was going to various bank accounts that were all located in Jalisco state in Mexico.

Wow. So why would the drug cartels get into the timeshare scamming business?

It is a huge business. The FBI told me that it’s about $300 million in profits over the last five years.

But the thing is is that the potential for it to actually be multitudes more is huge. Because the FBI estimates that most of the scams are actually not even reported. In fact, only about 20 percent are. So that means the total timeshare scam business could actually be much larger than the $300 million that they have knowledge of over the last five years.

But wait. I thought the drug business was a pretty lucrative business in itself. So why get into the scamming of elderly people for their properties in Lake Tahoe?

Well, you have to remember that these drug cartels, they’re not just doing one thing. They’re doing multiple things. They’re essentially conglomerates. Because it’s really expensive to run a cartel. You need to pay off officials, both Mexican and American. You need to maintain basically an army in order to secure your routes up to the United States, ports of entry into Mexico from Colombia. And any big business, you need to diversify your income to make sure that you keep the money flowing. Because you never know when one business is going to be shut down by authorities or taken over by your rivals.

We’ve reported that they’re now in the avocado business and the construction business. And timeshare fraud is basically no different than any of those. So we’re seeing that the cartels have their fingers in many pies, the legitimate and the illegitimate economy here in Mexico.

It’s kind of fascinating to think of these drug cartels as like sprawling diversified business empires. But when did the cartels first get into the scamming business?

So Jalisco New Generation started about 15 years ago.

And when they started to consolidate their empire in Jalisco state, they found that there were all these scam timeshare call centers all over the state that were being run by various players, and that this was a huge, huge moneymaker. Because essentially, all you have to do is call up retired senior citizens in the US and Canada. It doesn’t take that much money to run that kind of a scheme. There’s no product you’re making.

So essentially, they conducted a hostile takeover of these call centers. They went in. They kicked down doors and dragged out the people who were managing these call centers by their hair and threatened to kill them unless they gave up the call centers or started handing over a cut of what they made. And slowly, slowly Jalisco New Generation cartel took over the entire timeshare fraud industry.

Interesting. Were you able to find any of these call centers?

So these call centers are pretty hard to find. They look like any other storefront. But I was able to visit two that were located in an upscale neighborhood in Guadalajara, which is the capital of Jalisco state. And it was just really perturbing because it was just so normal. Two villas about a mile away from each other outside. Outside of one villa, parents were walking by, holding their children’s hands as they did drop off at school.

It was right next to a park where people taking their morning exercise or their dogs for a walk. There was no real sign that the cartel was doing business there. But a few months before, Mexican law enforcement had found the bodies of eight young people who had used to work at one of these call centers and said that the Jalisco cartel had killed them.

Wow. What happened?

So I wasn’t able to talk directly to any of the victims’ families. They’re just too scared. But in general, this is usually how it starts.

The cartel seeks out English speakers to work for their call centers. Sometimes they don’t even tell them what exactly they are doing. They would tell the recruits that the job was adjacent to the hotel industry.

You have to remember, Jalisco is a huge, huge tourism magnet for Americans and Canadians and others. And the cartel would get their call lists from bribing hotel employees to give them the names of people who stayed at these hotels and also at the timeshare resorts. And the people who would work at the call centers are provided the names and a manual of what you need to do when you call, like a loose script of how to try to suck as much money as you can out of these people up North in Canada and the States.

So we don’t know for sure what exactly happened with the eight young Mexicans who were killed last year. But through an intermediary, one sibling told us that when their family member knew what their job actually was, they became extremely uncomfortable and tried to leave the call center and find another job maybe.

But the Jalisco New Generation cartel is known for being extremely brutal. They chop off heads, and they’ll put them on the gates of a playground, for instance. So that everybody in the neighborhood knows what went down. And in this case, it’s possible that they wanted to send a warning that there’s no defection from their timeshare call centers.

So basically making a very scary example of these guys, in case anyone else is thinking about quitting one of the call centers.

Exactly. And one man, who runs an organization who advocates for missing people and actually organizes search parties to comb the forests of Jalisco state looking for the missing, says that he knows of about 30 people who have disappeared from the call centers in Jalisco state since 2017. So while Americans and Canadians might be losing much of their life savings, in Mexico, this is actually deadly.

Are the authorities doing anything about this?

Not really, other than the fact that these two call centers were shut down. The authorities haven’t arrested others. They’re not putting pressure on Mexican banks, for instance, to look into these payments coming from senior citizens in the US or Canada. And you have to remember that people are really afraid. But you also have to remember that in Mexico things are not that clear. There is a lot of corruption and government collusion with organized crime and cartels.

And the tourism industry, it is huge in Mexico and particularly in Jalisco state. This is a multi-billion dollar industry. They don’t want Americans or Canadians or Europeans who are coming to Jalisco for its beautiful beaches and its mountains to hear about these stories regarding the cartels being involved in the tourism industry and think, I’m not going to send my family there for that beach vacation. It’s just simply too dangerous.

So everybody has an incentive to have the scam continue, whether because they’re too afraid and don’t want to speak out or because they’re in on it.

So in a way, local authorities have an interest in sweeping it under the carpet in order to just maintain this idea of a tourist destination.

Exactly. I mean, the spokeswoman for the prosecutor’s office was very responsive to me until I told her what I wanted to ask her questions about. And then she just simply never answered any of my texts or phone calls.

So Maria, based on everything you know, all the information you have, would you say that you’re confident that the cartels were the ones who scammed James?

Yes, 100 percent. Everything I’ve seen points in that direction.

What did James say when you told him this?

So it took him quite a while to really allow himself to believe it. On the advice of his lawyers, he stopped picking up the phone calls. And about a week ago, they stopped after the scammers kept trying to call him.

But you said he was in it for over a year. Why do you think it took him so long?

Can you tell me, after all of that had been presented to you, why do you think you weren’t willing to be entirely convinced?

Well, I actually asked him that question.

That’s a very good question. Why wasn’t I able to pick up on that right away? And I think in the back of my mind, I’m finding out that I’m a little more stubborn than I thought I was.

And for him, it was pretty complicated.

And I think that I didn’t want to believe that I had fallen for this. I didn’t feel I was that foolish and stupid when it came to this. You know? I guess I didn’t want to believe that I could be fooled.

To come to terms with the fact that he had lost so much money was to come to terms with the fact that he wasn’t the person that he thought that he was, that he wasn’t this kind of clever former law enforcement officer who was used to fighting the bad guys and winning.

I’m disappointed in myself. There’s a huge level of anger towards the perpetrators. And all of those things wrapped into one. And part of that, I think, contributes to not wanting to actually believe that I was wrong.

Hmm. Yeah, I hear you. I’m sorry. I can hear the pain in your voice.

[LAUGHS]: Yeah.

Some of it’s based on shame, right? That he lost all this money, everything that he’s worked for, and the fact that this was all supposed to be money that his children and his grandchildren were going to inherit. And now it’s gone.

And have you told your daughter that you think you’ve come to terms with the fact that this might have been a scam?

Oh, she’s been involved. Yeah. They know.

My daughter does.

I’m sorry. This is a tough time.

So I’ve got to make some sort of arrangement to compensate them for this on top of our regular debt. So yeah. It’s been a swell experience, all of it brought on by my — evidently, my stubbornness to believe that I couldn’t possibly be a victim.

How’s your wife doing throughout this whole process, with this new knowledge?

She’s not real happy, obviously, at all. I hear a lot of “I told you so.” And at this point, I’ve got no defense. She’s absolutely right. There’s no question about it.

Do you worry this is going to affect your marriage?

Yes, there has been an effect.

And do you think that at this point there’s any way for James and his family to get some kind of justice or at least find some kind of closure?

Ay. Justice? Unlikely.

At this point, I’m not necessarily expecting much in the way of restitution.

And as for closure, it’s a little bit too soon to tell. In a way, James has gone through several stages of acceptance for what happened. There’s fear. There’s shame. There’s resignation. And now he’s talking to me partly because he feels like it’s a public service, that he needs to be vocal so that other people don’t go through what he’s gone through and fall for the scam. And I think it also helps him feel a little bit empowered in a situation for over the last year and a half he was at the mercy of these people who were calling him multiple times a week.

I want to try to get as much information to as many of these official organizations as possible. I have a streak of anger through me now that I’ve developed to the point where I’m not going to let this go.

Well, Maria, thank you.

Thank you for having me.

Here’s what else you need to know today. OJ Simpson, the football star who was accused and later acquitted of murdering his former wife and her friend, died of cancer at his home in Las Vegas, his family said Thursday. He was 76.

Today’s episode was produced by Astha Chaturvedi and Will Reid, with help from Clare Toeniskoetter and Lindsay Garrison. It was edited by Brendan Klinkenberg and Michael Benoist, contains original music by Marion Lozano, Rowan Niemisto, Dan Powell, Pat McCusker, and Will Reid, and was engineered by Chris Wood. Our theme music is by Jim Brunberg and Ben Landsverk of Wonderly.

[THEME MUSIC]

That’s it for “The Daily.” I’m Katrin Bennhold. See you on Monday.

• April 16, 2024   •   29:29 A.I.’s Original Sin
• April 15, 2024   •   24:07 Iran’s Unprecedented Attack on Israel
• April 14, 2024   •   46:17 The Sunday Read: ‘What I Saw Working at The National Enquirer During Donald Trump’s Rise’
• April 12, 2024   •   34:23 How One Family Lost $900,000 in a Timeshare Scam
• April 11, 2024   •   28:39 The Staggering Success of Trump’s Trial Delay Tactics
• April 10, 2024   •   22:49 Trump’s Abortion Dilemma
• April 9, 2024   •   30:48 How Tesla Planted the Seeds for Its Own Potential Downfall
• April 8, 2024   •   30:28 The Eclipse Chaser
• April 7, 2024 The Sunday Read: ‘What Deathbed Visions Teach Us About Living’
• April 5, 2024   •   29:11 An Engineering Experiment to Cool the Earth
• April 4, 2024   •   32:37 Israel’s Deadly Airstrike on the World Central Kitchen
• April 3, 2024   •   27:42 The Accidental Tax Cutter in Chief

Hosted by Katrin Bennhold

Produced by Asthaa Chaturvedi and Will Reid

With Clare Toeniskoetter and Lynsea Garrison

Edited by Brendan Klinkenberg and Michael Benoist

Original music by Marion Lozano ,  Rowan Niemisto ,  Dan Powell ,  Pat McCusker and Will Reid

Engineered by Chris Wood

Listen and follow The Daily Apple Podcasts | Spotify | Amazon Music

Warning: this episode contains descriptions of violence.

A massive scam targeting older Americans who own timeshare properties has resulted in hundreds of millions of dollars sent to Mexico.

Maria Abi-Habib, an investigative correspondent for The Times, tells the story of a victim who lost everything, and of the criminal group making the scam calls — Jalisco New Generation, one of Mexico’s most violent cartels.

On today’s episode

Maria Abi-Habib , an investigative correspondent for The New York Times based in Mexico City.

Background reading

How a brutal Mexican drug cartel came to target seniors and their timeshares .

There are a lot of ways to listen to The Daily. Here’s how.

We aim to make transcripts available the next workday after an episode’s publication. You can find them at the top of the page.

The Daily is made by Rachel Quester, Lynsea Garrison, Clare Toeniskoetter, Paige Cowett, Michael Simon Johnson, Brad Fisher, Chris Wood, Jessica Cheung, Stella Tan, Alexandra Leigh Young, Lisa Chow, Eric Krupke, Marc Georges, Luke Vander Ploeg, M.J. Davis Lin, Dan Powell, Sydney Harper, Mike Benoist, Liz O. Baylen, Asthaa Chaturvedi, Rachelle Bonja, Diana Nguyen, Marion Lozano, Corey Schreppel, Rob Szypko, Elisheba Ittoop, Mooj Zadie, Patricia Willens, Rowan Niemisto, Jody Becker, Rikki Novetsky, John Ketchum, Nina Feldman, Will Reid, Carlos Prieto, Ben Calhoun, Susan Lee, Lexie Diao, Mary Wilson, Alex Stern, Dan Farrell, Sophia Lanman, Shannon Lin, Diane Wong, Devon Taylor, Alyssa Moxley, Summer Thomad, Olivia Natt, Daniel Ramirez and Brendan Klinkenberg.

Our theme music is by Jim Brunberg and Ben Landsverk of Wonderly. Special thanks to Sam Dolnick, Paula Szuchman, Lisa Tobin, Larissa Anderson, Julia Simon, Sofia Milan, Mahima Chablani, Elizabeth Davis-Moorer, Jeffrey Miranda, Renan Borelli, Maddy Masiello, Isabella Anderson and Nina Lassam.

Katrin Bennhold is the Berlin bureau chief. A former Nieman fellow at Harvard University, she previously reported from London and Paris, covering a range of topics from the rise of populism to gender. More about Katrin Bennhold

Advertisement

GM says it will move headquarters from RenCen to Hudson's site in 2025

Detroit — General Motors Co. announced Monday it will move its global headquarters to the Hudson’s Detroit development next year as it works with billionaire mortgage mogul Dan Gilbert's real estate firm to redevelop the Renaissance Center, its current home a mile away.

GM CEO Mary Barra, alongside Gilbert, Mayor Mike Duggan and Wayne County Executive Warren Evans, made the announcement at an afternoon news conference at the under-construction former J.L. Hudson’s department store site, where a new complex is set to open this year. As the development's anchor tenant, the automaker for 15 years will lease the top two office floors of the 12-story mixed-use office, retail and event-space building adjacent to the 685.4-foot-tall tower that will have a hotel and residential housing. A rendering depicted GM's logo on top of the building it will occupy. There also will be a public showroom for GM on the ground floor.

"It's almost like a rebirth for our company and our headquarters and to be a part of everything that the mayor is leading in the city," said Barra after the formal presentation, emphasizing that there will be a focus on collaboration at GM's new headquarters. "We're moving from a building that was designed for a different point in time for the work we do. It's going to be very modernized."

Executives said the company is still working through how many people will work from the new headquarters. GM President Mark Reuss said they will come from the RenCen and the Warren Technical Center and will include executive offices, finance staff, legal teams, communications and human resources. He didn't provide an exact number of how many GM employees work at the RenCen today, saying it fluctuates.

GM, Bedrock and the city also will take a year to consider the right future for the Renaissance Center, which could include commercial, residential or mixed uses, Barra said. She declined to commit to GM's ownership of the building long-term, saying, "We're wide open." Duggan said they'll look at potential corporate opportunities, smaller tenants and even suggested the city could look at consolidating multiple offices it has throughout the city in the Renaissance Center if it saves money. He added that the state is looking at research and development incentives for the site.

"I'm not sure what the right combination of uses is, but we have the right leaders," Duggan said. "Nobody knows more about reusing buildings than Dan Gilbert. He's done one after another."

It would be a new era for Michigan's tallest skyscraper amid questions over its future in the wake of the COVID-19 pandemic that disrupted workplace models and sent many to do their jobs remotely. Earlier this year, southeast Michigan and parts of central Michigan were ranked as the metropolitan area with the nation’s highest office vacancy rate at 25% .

Gilbert's Bedrock LLC previously looked at purchasing the 47-year-old Renaissance Center. The real estate firm, which has made strides in contributing to the refresh of the city's downtown, has snatched up a portfolio of properties along the Detroit Riverfront, citing a vision for a "sustainable urban neighborhood." In addition to acquiring some vacant parcels and parking lots that had been given to a creditor during Detroit's bankruptcy, Bedrock also has bought the shuttered  Roberts Riverwalk Hotel  on River Place Drive,  Stroh River Place  on River Place Drive and the  former UAW-GM Center for Human Resources  on Walker Street.

"From the beginning, we understood the significance of the Hudson's to our city, which is why we designed it to be more than just a building," Gilbert said during the news conference. "We built these buildings to be a destination celebrating Detroit's journey over the past century, and strengthening that momentum for generations to come. Most importantly, we wanted to be a place that would attract the best companies and the best talent from all over the world. Who knew that it would attract the one from around the corner here?"

He added: "Welcome to Hudson's, GM."

Last week at the Hudson's site on Woodward Avenue, Bedrock and contractor Barton Malow held a topping-off ceremony, placing the final steel construction beam on the project's 45-floor tower. The estimated cost to complete the project rose to $1.4 billion in 2022 from $909 million when Bedrock broke ground on the site in 2017.

The two-building development will include 1.5 million square feet of office, retail, food, residential, hotel and event space. Bedrock plans to continue construction through the spring in a phased approach with crews installing the remaining elements of the glass façade. The project, along with Bedrock's Monroe, Book Tower and One Campus Martius expansion projects, received $618 million in transformational brownfield tax credits over 30 years, and the city approved an additional $60 million in tax breaks over 10 years in 2022.

Bedrock and GM declined to specify the amount of square footage GM would occupy and for how much it's leasing the building.

"It's good for the city and good for every GM worker who gets to work out of this beautiful building," said Duggan, who recalled the last time he was on the Hudson's site was January 1983 to buy a Christmas ornament before the store closed. "I said, 'Dan, they haven't even been in the Renaissance Center that long. Are they even looking for a new headquarters?' He said, 'No, they don't realize they need one yet, but I'm going to pitch them.' This is a true visionary."

The city's first addition to its skyline capable of attracting a headquarters like GM's in a generation is a milestone for Detroit's renewal, said Erik Gordon, a professor at the University of Michigan's Ross Business School.

"The bad news is the decline of RenCen, the most identifiable building in Detroit's skyline," he added in an email. "It's going to be difficult to find tenants for all that space, and they are unlikely to be as prestigious as GM."

But that's OK, said Noah Rernick, associate dean at the University of Detroit Mercy’s School of Architecture & Community Development. Investment in the building that's a symbol for the city itself can attract other plans in the area.

"There's so much potential for the riverfront," he said. "The Renaissance Center can still be that icon, that focal point, even if it's not the lead tenant anchor."

However, it's going to take some creativity, likely partnerships and deep pockets, he added. It'll involve a rethinking of what the RenCen is and can be, whether that includes housing, a different approach to retail or something else.

"The biggest problem is it's a skyscraper that was completed in 1977," Resnick said. "Everyone would agree it would probably cost less to tear down the Renaissance Center and build something new. No one wants to do that."

That makes Bedrock and Dan Gilbert strong partners in the project, he added: "If (Gilbert's) vision can still be held as a touchpoint, he understands the value the Renaissance Center as an icon and an anchor to additional development."

GM is the latest example of a corporation making moves concerning its headquarters after the COVID-19 pandemic has revolutionized workspaces. Barra said the return to in-office work showed the need for space to facilitate collaboration, and the company wanted to have a place to engage the community with its products. Most GM employees are expected to be in the office Tuesdays through Thursdays , and it has moved a number of teams from the RenCen to its Warren Technical Center in recent years.

Reuss said there are about 5,000 workers at the RenCen across its tenants, but declined to specify how many are GM's. The Warren Technical Center has a capacity of 19,000 people.

The RenCen, which sits on 14 acres, is a "city within a city" that features a Marriott International Inc. hotel in its center tower. GM dominates Tower 300, which is at 100% capacity, according to commercial real estate database CoStar. Tower 400, which is anchored by Urban Science's automotive business scientists, has less than 1% vacancy. Tower 100 is 82% occupied, with Martin Retail Group as the largest tenant. Tower 200 has 33% occupancy. Law firm Little Mendelson is its largest occupant.

"We've been sort of limping along with what the capacity is since the pandemic," Reuss said. "About 80% of the companies here have hybrid work schedules, including ourselves, so we've been sort of trying to figure it out."

Architectural renderings for GM's Hudson's site space, he said, show a design in harmony with the Eero Saarinen-designed technical center that will have a technical edge but with a nod to the company's heritage. GM is considering whether its showroom at the new headquarters could also leverage its digital retail platform to allow visitors to buy a car online.

Crosstown rival Stellantis NV also has discussed selling its Auburn Hills headquarters in a leaseback agreement where it would remain in the Pentastar-topped tower and technical center off Interstate 75 as a tenant.

Troy's staffing company Kelly Services Inc., Chicago's Motorola Solutions Inc. and Cleveland's Sherwin-Williams Co. all have said they're selling off their headquarters and instead leasing space. It provides them a source of liquidity with employees working remotely or partially so.

Additionally, Silicon Valley companies like electric vehicle maker Tesla Inc. and software company Oracle Corp. have moved their headquarters to Austin, Texas, for flexibility and to save on costs.

"It isn't isolated in terms of moving headquarters, but they've gone out of state, Oracle, Tesla, among others," said Daniel Ives, an analyst at investment firm Wedbush Securities Inc. GM's decision to stay in Detroit "is a big vote of confidence for Detroit."

It also underscores the "modernized GM," he added, that's willing to make big changes in order to be flexible amid a costly, bumpy and historic transformation toward zero-emission vehicles, including electric ones, and other new technologies.

Additionally, remaining in an urban core could be helpful in attracting software and tech talent that increasingly are drivers of value in the auto industry. That was part of reasoning behind Ford Motor Co.'s acquisition of Michigan Central Station for an electric and autonomous vehicle campus in Corktown.

"A lot of developers would rather work in the city" over a suburban community like Warren, Ives said. "Especially the buildout that’s happening in Detroit is attractive to those who would move from the West Coast."

State and community leaders expressed optimism for what the move will mean for Detroit. City Council President Mary Sheffield, who represents the downtown district, said GM isn't only an integral part of the city’s history, it's a significant part of the global economic engine.

“The iconic company’s decision to stay in Detroit and take up roots in the new historic Hudson’s Detroit building is a major feather in our city’s cap and further cements our legacy as a major American metropolis,” Sheffield told The Detroit News.

“Bedrock, under the leadership of Dan Gilbert, and General Motors, under the leadership of Mary Barra, coming together to preserve and reimagine the Renaissance Center is welcomed news and a shining example of both organizations’ commitment to honoring Detroit’s history and culture.”

Gov. Gretchen Whitmer added in a statement: “By keeping their headquarters in the heart of the Motor City, GM is showing the world that Michigan will continue driving the future of mobility this century, too."

Construction on the Renaissance Center began in 1973 under the vision of Henry Ford II in partnership with 26 other business leaders in an effort to encourage building activity in Detroit in the aftermath of the 1967 Detroit uprising. The $350 million project (roughly $1.7 billion today) was the country’s largest privately funded real estate development at the time. Upon opening in 1977, the center hotel tower was the largest in the world. Towers 500 and 600 were added in 1981, and a third phase that was supposed to include residential housing never came to fruition as Detroit's population continued to decline.

GM bought the complex as its global headquarters in 1996 for $73 million (about $142 million today), and Barra said the company has since invested more than $1 billion into it. It moved from Cadillac Place in the New Center district, though its home before that was on Woodward. In 2008 leading up to its bankruptcy, General Motors Corp. explored the possibility of a sale leaseback for the RenCen, but it didn't have any takers.

For a while, GM has been looking to unload the more than 5.5 million-square-foot, seven-tower complex. Crain's Detroit Business previously reported Gilbert's Bedrock and GM had been in discussions in the fall of 2018 about a sale of the site; they fell apart because of costly renovations, including an overhaul of the heating, venting and air conditioning system.

Farmington Hills-based Friedman Real Estate in December purchased the 500 and 600 towers in downtown Detroit from Public Service Enterprise Group Inc., a New Jersey energy company. Blue Cross Blue Shield of Michigan has a long-term lease for the 500 River East Tower.

[email protected]

@BreanaCNoble

• International edition
• Australia edition
• Europe edition

Viagogo boss Cris Miller: Carrying on ticketing, despite the controversy

The resale website boss is cagey about talk of it profiting from dodgy touts, but does seem rattled by Labour’s plan to cap resale prices

C ris Miller is confident that his musical hero, Bob Marley, would have approved of how his company makes its profits. “I think after some education, yeah, he would,” says the global managing director of Viagogo, who has flown from New York to London as part of a mission to dispel what he sees as unfair myths about the ticketing company.

Viagogo is a website that facilitates the resale of tickets to concerts, theatres and sporting events, taking a slice of commission on each sale.

For ordinary consumers it can be a way to make their money back on gigs they are unable, for whatever reason, to attend. But legions of ticket touts – “professional resellers” in Miller’s terminology – also use Viagogo, sometimes employing questionable techniques to harvest tickets en masse before selling them on to passionate fans, often at eye-watering mark-ups .

The result has been years of negative publicity, denunciation by a British government minister , a bitter legal war with Ed Sheeran , not to mention dismal ratings on social media and the consumer reviews website Trustpilot.

Yet Viagogo has powered on regardless. Fans’ desperation to see the artists and sports teams they love has fuelled its continued success, including a strong recovery from the Covid-19 pandemic. Put simply, fans want tickets and Viagogo usually has some.

Now, though, the company is facing a potentially catastrophic threat to its business in the UK, which is its second-biggest market. Last month, Labour leader Sir Keir Starmer said he would cap ticket resale prices if he became prime minister.

While the amount of profit Viagogo makes is not made public – its parent company is based in the US corporate secrecy haven of Delaware – it takes commissions of about 25% or more on the price of every ticket it sells in the UK, where it dominates a market which had an estimated value of £350m in 2019.

If resale were to be capped, Viagogo’s UK business model could crumble, with seismic consequences for its long-held ambition to float on the stock market – the next step after it completed a $4bn merger with rival StubHub in 2021 .

In the face of this looming threat, the company has been splashing out on sponsored content and advertising with outlets it knows fans trust, such as the music website NME and sports website The Athletic.

Behind the scenes, Miller has been meeting Labour and Tory politicians, seeking to persuade them that though their manifesto pledge is “well-intentioned”, “price caps just don’t work”.

“What happens with price caps is that the highest-demand part of the market, where you might see prices go above the original price, will just get driven underground,” says Miller, 46, who has been with Viagogo since it was founded by US billionaire Eric Baker in 2006.

The apparent crux of Miller’s argument is that it provides a safe platform for ticket resale – an alternative to the street corner tout or illicit website that might simply rip fans off and run.

Viagogo says outright scams, often run via social media, have increased in countries that have restricted or banned resale, such as Australia or Ireland. It does not provide any data or hard evidence of this, but Miller insists it is “common knowledge”.

But two recent court cases have raised questions about the difference between scammers and some of the traders who have listed on Viagogo. “Fuck me. I have rinsed some twat on Via[gogo] today,” wrote one professional reseller, according to evidence at his trial, which saw two people convicted earlier this year – after two others had pleaded guilty – for their role in a £6.5m ticket fraud – initially exposed by the Observer .

“Not unusual though, is it?” his boss wrote back.

How does Miller react to the suggestion that exchanges like these betray the egregious practices used by some of the touts, who are, in effect, Viagogo’s business partners ?

“They’re not business partners. They supply tickets on the website,” he replies, hurriedly adding that Viagogo provided information to the investigation that led to their convictions.

The company condemned “bad actors” but Miller declines to answer when asked whether Viagogo may have benefited, however inadvertently, from the proceeds of their crimes. That probe kicked off when National Trading Standards took part in a raid on Viagogo’s London office in 2017 .

Miller, who is using a co-working space during his flying visit to the UK, also declines to disclose what proportion of Viagogo’s listings – of which there are “50m […] at any given time” have been posted by professional resellers – defined as people who sell more than 100 tickets a year .

He does, though, admit that Viagogo has made mistakes. High-profile gaffes include the reselling, at least twice , of tickets to events held in aid of cancer charities . A prolonged battle in 2018 with the Competition and Markets Authority ultimately saw Viagogo slapped with a court order . Then there was Miller’s own no-show at a select committee hearing , a highly unusual snub to parliament.

“We got that one wrong,” admits Miller, who was “empty-chaired” at the session as a gesture of political rebuke.

He is more bullish about his company’s adherence to consumer regulations, though. “The compliance thing is very, very important to me,” he says, adding that Viagogo goes “above and beyond” the CMA’s requirements.

What, then, of Viagogo listings that appear to stretch the limits of compliance? The BBC Radio 1 Big Weekend, in Luton, is a good example. One seller is offering 56 tickets, another 24. Could this be an example of “speculative selling” , a fraudulent practice – which Viagogo says is banned – where touts list tickets they do not actually have and then seek to fulfil the order later on?

Might this indicate that the seller has ignored restrictions set by the original sales platform limiting purchases to two per person, and warning that breaches could see tickets cancelled?

Consumer laws state that Viagogo must warn customers if any such restrictions apply – but it does not. The company insisted its listings for Big Weekend comply with consumer law. “We go through and we take a look at all the fulfilment records of sellers,” says Miller.

after newsletter promotion

Sellers who let fans down do not get paid and can be banned from the website, he says, adding that Viagogo cannot spot every single dodgy listing straight away. Customers who are left empty-handed are offered a refund, he says, although it does not cover the cost of any accommodation or travel they may have booked, not to mention their disappointment.

According to Miller, in the long run Viagogo is a help to fans who would otherwise be shut out by event organisers, who are not transparent about how many tickets are available and often prioritise VIPs and sponsors.

But if the access that Viagogo offers usually comes with a higher price tag, does it not mean that it is the wealthiest who get through the turnstile, while the touts – and Viagogo – profit?

“Someone doesn’t have to be, like, poor to be a fan,” Miller says, adding that a proportion of tickets – he will not say how many – are sold at below face value, citing Beyoncé’s recent tour as an example.

For all the talk of offering access, or of consumer protection from scammers, Miller’s fallback defence of Viagogo’s business model is ultimately ideological: the dogma of free markets. “We believe that someone that buys a ticket has the right to resell,” he says.

Could fans not simply use “face value” websites such as Twickets? Wouldn’t improved ticketing technology solve the consumer protection risk that Viagogo claims is its priority?

Miller insists that any tech that restricts how, or for how much profit, someone chooses to transfer their ticket, is “anti-competitive” and ultimately “unfair to fans”.

Try telling that to Bob Marley.

Family “The most important thing to me in this world.”

Education University of Arizona.

Pay “It’s a privilege to work in an industry that allows me to experience the world through live events.”

Last holiday Florida.

Best advice he’s been given “Always search for truth and always be curious.”

Biggest career mistake “Not following my intuition.”

Phrase he overuses “I try not to use them.”

How he relaxes Going to see any live music.

• Ticket prices
• Observer business profile
• Music industry

Most viewed

Fall 2024 Tuition and Fees Announcement

On April 4th of 2024, the UW System Board of Regents approved a plan for tuition increases for Universities of Wisconsin undergraduate students. At UW-Madison, resident undergraduate tuition will increase by $362 to $10,006 annually in fall 2024. Tuition for non-resident UW–Madison undergraduates will increase by $1,464 to $40,505 annually in fall 2024. The Board of Regents also approved increases to undergraduate tuition differential charges for the Wisconsin School of Business, the College of Engineering, and the School of Nursing. For the 2024-25 academic year, the Wisconsin School of Business will increase their differential charge to $3,000, the College of Engineering will increase their differential charge to $2,600 and the School of Nursing will increase their differential charge to $1,500. Graduate tuition will not be increased.

Segregated fess will also increase for all students at UW-Madison by $35, a 2.2% change over the current academic year. More information on the announcement can be found here .

Tuition & Fee Increases

• Wisconsin-resident undergraduate students’ tuition will increase by $362 to $10,006 annually in fall 2024.
• Non-resident undergraduate students’  tuition will increase by $1,464 to $40,505 annually in fall 2024.
• Segregated fees will increase for all students  by $35, a 2.2% change over the current academic year.

In total, tuition and fees at UW-Madison for resident undergraduates will increase by $397 per year while non-resident undergraduates will increase by $1,499 per year. Both increases will be in effect for the Fall 2024 term.

Tuition & Fee Increase FAQs

This is an accordion element with a series of buttons that open and close related content panels.

How does UW-Madison compare to peers?

According to U.S. News & World Report, UW–Madison is the 12th ranked public university in the U.S., offering students access to the highest quality education with a breadth of academic and co-curricular activity. The current (2023-24) resident tuition and fees rate places UW–Madison 10th highest in the Big Ten; the nonresident tuition and fees rate places UW–Madison third highest in the Big Ten.

Will there be any differential tuition increases?

The Board of Regents also approved increases to undergraduate tuition differential charges for the Wisconsin School of Business, the College of Engineering, and the School of Nursing. For the 2024-25 academic year, the Wisconsin School of Business will increase their differential charge to $3,000, the College of Engineering will increase their differential charge to $2,600 and the School of Nursing will increase their differential charge to $1,500.

How much revenue will the undergraduate tuition increases generate for UW-Madison?

The adjustments to undergraduate tuition will generate about $26.1 million in additional tuition revenue to support the teaching and research mission across UW–Madison. The additional revenue will fund the university’s 30% share of the 2024-25 pay plan, higher health care costs, growing need-based aid, and providing new teaching and student services support.

Are adjustments in financial aid planned to ensure the tuition increases don't impact UW-Madison's lower-income students?

Yes. UW–Madison is committed to making tuition affordable for students in need.  Bucky’s Tuition Promise  provides free tuition and fees for all Wisconsin residents whose household is at or below the state median ($65,000). Currently, 3,500 Wisconsin high school residents from 70 of Wisconsin’s 72 counties are represented within Bucky’s Tuition Promise.

For Wisconsin residents who are Federal Pell grant-eligible, the University will meet their full financial need through  Bucky’s Pell Pathway.

Students who are the beneficiaries of either Bucky’s Tuition Promise or Bucky’s Pell Pathway have all tuition and fees covered by these programs, so this increase will not impact their costs to attend UW-Madison.

Sixty three percent of UW-Madison’s 2022 graduating seniors did not take out student loans while pursuing their undergraduate degree, the sixth straight year the figure has been well over half. Among those who did borrow, the average student loan debt ($25,513) is below the most recent national and statewide data available and the default rate for UW–Madison borrowers is among the lowest in the nation at 0.2%.

Who can I contact for additional support or guidance?

Students who are receiving financial aid that would like to better understand the impacts this may have on their financial situation are encouraged to contact the Office of Student Financial Aid via email ( [email protected] ), phone (608.262.3060), or by scheduling an appointment with a financial aid advisor using Starfish.

For more information on applying for and receiving financial aid, visit the  Office of Student Financial Aid .

For specific questions regarding a tuition account or how to pay tuition, please visit the  Bursar’s Office  or contact via email ( [email protected] ).