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How to Start a Special Needs Daycare [Business Plan]

A special needs daycare is a facility designed for special needs children and even adults. The facility is usually in a secured and less noisy area. It is usually well-furnished with beddings, furniture, fittings, and other things that can add to the comfort and ambiance of the facility.

Statistics have it that in the United States of America alone, there are about 771,044 licensed and registered daycare facilities (special needs daycare facilities inclusive). These businesses are responsible for employing about 1.6m employees, and the industry rakes in a whooping sum of $48 billion annually with an annual growth rate projected at 1.3 percent. It is important to state that no establishment has the lion’s share of the available market in this industry.

Steps on How to Start a Special Needs Daycare

1. conduct market research.

The first step in the market research process for your special needs daycare is to develop a market-based research question in line with your business goal and objective. This can be a problem that needs to be solved or some piece of information that is missing about the existing special needs facilities in your city. Answering this question will be the focus of the research study.

a. Who is the Target Market for Special Needs Daycare Facility?

The target market for special needs daycare facilities is individuals with mental, emotional, or physical disabilities. People with special needs include:

• Cerebral palsy
• Down syndrome
• Emotional disturbance
• Reading and learning disabilities
• Intellectual disabilities
• Demographics should be included
• Pervasive developmental disorder
• Speech and language impairments
• Spina bifida
• Traumatic brain injury
• Visual impairments

b. Is Special Needs Daycare a Profitable Business?

Yes, to some extent the special needs daycare business is a profitable business and the average profit realized from this industry is $59,100.

c. Are There Existing Niches in the Industry?

It is safe to say that there are no niche ideas when it comes to the special needs daycare because special needs daycare is a niche idea in the Day Care industry. Players in this business may decide to specialize in accommodating only children with special needs or adults with special needs. Some may decide to go beyond providing child and grownup daycare for people with special needs to;

• Providing preschool programs for people with special needs
• Nursing and other supervision
• Assistance in daily living for people with special needs
• Home medication management for people with special needs
• Personal assistance services to people with special needs.

d. Who are the Major Competitors?

• BrightStar Care
• NJ Parent Link
• Sacramento Autistic Spectrum and Special Needs Alliance
• Milestones Child Development Centers, Inc.
• Creative Hands Childcare.

e. Are There County or State Regulations or Zoning Laws for Special Needs Daycare Business?

Yes, and zoning laws require home daycare (special needs daycare inclusive) operators to follow specific rules and regulations. These laws are designed to address the unique circumstances of a business operating in a residential area.

Many laws seek to minimize the negative impact on the community, which can be affected by increased vehicle traffic and neighborhood noise. Other laws regulate how properties are altered, including the addition of business signage and the construction of fencing and playground equipment.

Please note that in many communities, zoning laws require home daycare (special needs daycare inclusive) providers to apply for a permit from the city. This application process allows the city’s zoning department to determine whether the home daycare meets the zoning rules for the community. Permits also ensure that all home daycares are properly licensed with county or state agencies.

f. Is There a Franchise for Special Needs Daycare Business?

Yes, there are franchise opportunities for special needs daycare business, and here are some of them;

• Brain Balance Achievement Centers
• Discovery Point Child Development Centers
• Dyslexia Institutes Of America
• ABC Tutors Franchise
• Got My Kids Franchise

g. What Do You Need to Start a Special Needs Daycare Business?

• A Feasibility Report
• Business Plan
• Licenses and Permits
• EIN (Employer Identification Number)/Federal Tax ID Number.
• A Corporate Bank Account
• Equipment and furniture
• A Moderate building facility
• Startup Capital

Memorable Business Name ideas for Special Needs Daycare

• Golden Castle© Special Needs Daycare, Inc.
• Learning Pros® Special Needs Daycare, Inc.
• Gifted Kids© Special Needs Daycare, Inc.
• Royal Courts® Special Needs Daycare, Inc.
• Green Tower™ Special Needs Daycare, Inc.
• Hero Now™ Special Needs Daycare, LLC.
• Born Genius© Special Needs Daycare, LLC
• The SAINTS® Special Needs Daycare, Inc.
• Chicago Stars© Special Needs Daycare, Inc.
• Jeff Johnson© Special Needs Daycare, Inc.
• Kent Krest® Special Needs Daycare, Inc.
• Edu Pro® Special Needs Daycare, Inc.
• Joseph School® Special Needs Daycare, Inc.
• Little Genius® Special Needs Daycare, Inc.
• The Future® Special Needs Daycare, Inc.
• Houston Kids© Special Needs Daycare, Inc.
• Free Minds™ Special Needs Daycare, LLC
• Nevada City® Special Needs Daycare, Inc.
• San Diego Edu® Special Needs Daycare, Inc.
• Jeff Boaz™ Special Needs Daycare, Inc.

Register your Business

A. what type of business structure is best for special needs daycare business.

Although there are some options when it comes to the business structure for a special needs daycare, the one providers usually consider is an LLC. It is common to consider an LLC because providers want to protect themselves from lawsuits.

Please note that an LLC will need an EIN if it has any employees or if it will be required to file any of the excise tax forms listed below. Most new single-member LLCs classified as disregarded entities will need to obtain an EIN.

b. Steps to Form an LLC

• Choose a name for your LLC.
• File Articles of Organization.
• Choose a registered agent.
• Decide on member vs. manager management.
• Create an LLC operating agreement.
• Comply with other tax and regulatory requirements.
• File annual reports.

c. What Type of License is Needed to Open a Special Needs Daycare?

• Diploma or GED
• Family Child Care Home License (in-home daycare)
• General Business License
• Group Family Child Care License
• Health and Safety Permit
• Zonal Permits
• Director’s License
• State Facility Inspections

d. What Type of Certification is Needed to Open a Special Needs Daycare Business?

• Special Needs and Inclusive Education Certificate
• Food Handlers Certification
• First Aid and CPR Certifications
• Degree or Diploma in related courses such as Nursing, Public Health, Special Needs Education, and Home Health Caregivers

Please note that you cannot successfully run a special needs daycare in the United States without necessarily acquiring professional certifications and business licenses even if you have adequate experience cum background in babysitting people with special needs.

e. What Documents are Needed to Open a Special Needs Daycare Business

These are some of the basic legal documents you need to have in place if you want to legally run a special needs daycare business in the United States of America;

• Business and liability insurance
• Federal Tax Payer’s ID
• State Permit and Building Approval
• Certificate of Incorporation
• Business License
• Employment Agreement (offer letters)
• Operating Agreement for LLCs
• Insurance Policy
• Online Terms of Use (if you have a website)
• Online Privacy Policy Document (basically for online payment portal)
• Company Bylaws
• Memorandum of Understanding (MoU)

f. Do You Need a Trademark, Copyright, or Patent?

If you are considering starting a special needs daycare business, usually you may not have any need to file for intellectual property protection/trademark. This is because the nature of the business makes it possible for you to successfully run it without having any cause to challenge anybody in court for illegally making use of your company’s intellectual properties.

Cost Analysis and Budgeting

A. how much does it cost to start a special needs daycare business.

You would need an estimate of $450,000 to successfully set up your special needs daycare business in the United States of America. Please note that this amount includes the salaries of all the staff for the first month of operation.

b. What are the Costs Involved in Starting a Special Needs Daycare

• The Total Fee for Registering the Business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing and promotion expenses as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• The cost for hiring a business consultant (including writing a business plan) – $3,500.
• The cost for Computer Software (Accounting Software, Payroll Software, CRM Software, Microsoft Office, QuickBooks Pro, drug interaction software, Physician Desk Reference software) – $7,000
• Insurance (general liability, workers’ compensation, and property-casualty) coverage at a total premium – $3,400.
• The cost for leasing a standard and secured facility for 3 years – $200,000
• The cost for facility remodeling – $20,000.
• Other start-up expenses ($500), phone and utility deposits ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for start-up inventory ( toiletries, foodstuff and drugs et al) – $50,000
• Storage hardware (bins, rack, shelves,) – $3,720
• The cost for the purchase of furniture and gadgets (Beds, Computers, Printers, Telephone, TVs, tables and chairs et al) – $4,000.
• The cost of launching a website – $700
• Miscellaneous – $10,000

c. What Factors Determine the Cost of Opening a Special Needs Daycare Business?

• The Type of Special Needs Daycare Business
• The Choice of Location
• The Required Licenses and Permits
• The Type of Facility
• Additional Service Offerings
• The Number of Residents (Students) They Wants to Admit
• The Cost of Hiring and Paying a Business Consultant and Attorney
• The Cost of Branding, Promotion, and Marketing of the Business
• The Cost of Furnishing and Equipping the Daycare
• The Cost of Insurance Policy Covers
• The Cost of Registering the Business
• Source of Your Supplies and Ongoing Expenses
• Cost of Recruiting and Training Your Staff
• The Cost of Purchasing and Customizing Uniforms for Your Employees

d. Do You Need to Build a Facility? If YES, How Much Will it Cost?

On average, it will cost you over $250,000 to construct a special needs daycare facility. As regards the facility, you have the options of renting, leasing or designing and constructing your facility from the scratch.

With renting and leasing a facility, you might just have to spend extra modify the facility to fit into what you have in mind, but there is a limit to how far you can go and it will be dependent on what the landlord of the facility wants.

If you want to construct your special needs daycare facility from the scratch, you will have to buy the land or property, bring up your design, then construct and equip the facility to fit into what you have in mind.

e. What are the Ongoing Expenses of a Special Needs Daycare?

• Cost of toiletries
• Cost of stationery and education supplies
• Cost of food supplies and medications
• Utility bills (internet, phone bills, signage and sewage et al)
• Salaries of employees

f. What is the Average Salary of your Staff?

• Head of School (President) – $45,000 Per Annum
• Facility Manager (Administrator) – $36,034 Per Annum
• Nurse’s Aides – $29,660 Per Annum
• Home Health Caregivers/Special Needs Educators – $32,878 Per Annum
• Marketing Executive – $36,500 Per Annum and based on target
• Account Officer – $35,000 Per Annum
• Cleaners – $18,000 Per Annum

g. How Do You Get Funding to Start a Special Needs Daycare Business

• Raise money from personal savings and sale of personal stocks and properties
• Raise money from investors and business partners
• Sell shares to interested investors
• Apply for a loan from the bank or banks
• Pitch your business idea and apply for business grants and seed funding from the government, donor organizations, and angel investors
• Source for soft loans from your family members and your friends.

Write a Business Plan

A. executive summary.

The special needs daycare is a standard and licensed special needs daycare facility that will be located in the heart of the city in a neatly renovated and secured housing facility. It is a family-owned and managed business that believes in ensuring that people with special needs are well taken care of while under our care.

b. Products and Service

• Providing child and grownup daycare for people with special needs

c. Mission Statement and Vision Statement

Our mission is to establish a first-class special needs daycare service that will provide a home away from home for people with special needs. We want to become one of the leaders in the daycare services industry in the United States of America.

Our vision is to become the number one choice when it comes to special needs daycare service delivery in the whole of our state and also to be amongst the top 5 special needs daycare service providers in the United States of America within the next 15 years.

d. Goals and Objectives

The goals and objectives of our special needs daycare are to help special needs children to learn and acquire the necessary skills for independent living. We will help them acquire the necessary social skills, and emotional literacy to live and participate in school, home, and community life as properly as possible.

e. Organizational Structure

• Head of School (President)
• Facility Manager (School Administrator)
• Nurse’s Aides
• Special Health Caregivers/Special Needs Educators
• Marketing Executive
• Account Officer

Marketing Plan

A. swot analysis.

The strength of the special needs daycare facility lies in the fact that they have a team of qualified professionals manning various job positions in the organization. They are some of the best hands in the state. So also, the location, the business model they will be operating on, and their excellent customer service culture will count as a strong strength for the special needs daycare.

The Special Needs Daycare is a new business that is owned by an individual (family), and they may not have the financial muscle to sustain the kind of publicity that will give the business robust visibility and also attract some of the highly experienced hands in the industry.

Opportunities:

The opportunities that are available to special needs daycare facilities are unlimited because we have loads of children with special needs in the United States.

Just like any other business, some of the major threats you are likely going to face are economic downturn and unfavorable government policies. It is a fact that economic downturn affects purchasing/spending power. Another threat that may likely confront a special needs daycare business is the arrival of a bigger special needs daycare facility in the same location.

b. How Do Special Special Need Daycare Make Money?

They make money by;

• Nursing and other supervision services for people with special needs

c. Payment Options

• Payment via bank transfer
• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

d. Sales & Advertising Strategies

• Introduce your special needs daycare facility by sending introductory letters alongside your brochure to households and key stakeholders in and around the location where your special needs daycare facility is located
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities, and train stations et al.
• Making your first impression count positively to those making inquiries of your special needs daycare facility for the first time
• Make use of attractive handbills to create awareness and also to give direction to your facility
• Advertise your services in community-based newspapers, local TV and radio stations
• List your business and products on yellow pages ads (local directories)
• Leverage the internet to promote your special needs daycare facility
• Engage in direct marketing and sales
• Encourage the use of word-of-mouth marketing (referrals)
• Join local chambers of commerce and industries around you with the main aim of networking and marketing your special needs daycare facility; you are likely going to get referrals from such networks.
• Engage the services of marketing executives and business developers to carry out direct marketing for you

Financial Projection

A. how much should you charge for your service.

You can charge based on industry standards in the United States. The average annual fees for full-time center care for an infant ranges from $4,822 to $14,366, and the cost for a 4-year-old child ranges from $3,997 to $11,700, according to a report from the National Association of Child Care Resource & Referral Agencies (NACCRRA). Please note that the variability is attributed to geographic location.

b. How Much Profit Do Special Needs Daycare Business Owners Make a Year?

Owners of special needs daycare centers profit an average of $37,000 per year. While some owners of special daycare centers report earning over $60,000 profit per year, the other side of the spectrum reported hauling in less than $20,000 profit.

c. What Factors Determine the Amount of Profit to Be Made?

• The capacity of the special needs daycare
• The location the special needs daycare facility is covering
• The management style of the special needs daycare facility
• The business approach of the daycare facility
• The advertising and marketing strategies adopted by the special needs daycare facility
• The number of years the special needs daycare facility has been in business

d. What is the Profit Margin of a Special Needs Daycare Business?

The profit margin of a special needs daycare business services is not fixed; but to a large extent, it will depend on some factors that are unique to your location.

e. What is the Sales Forecast?

Below is the sales forecast for a Special Needs Daycare business. It is based on the location of the business and other factors as it relates to such startups in the United States;

First Fiscal Year:

$100,000 (From Self – Pay Clients)

$150,000 (From Medicaid Covers)

Second Fiscal Year

$150,000 (From Self – Pay Clients)

$200,000 (From Medicaid Covers)

$200,000 (From Self – Pay Clients)

$250,000 (From Medicaid Cover)

Set Up your Office

A. how do you choose a perfect location for special needs daycare business.

• The demography of the location especially as it relates to children and adults with special needs
• The demand for the services of special needs daycares in the location
• The purchasing power of residents of the location
• Accessibility of the location
• The number of special needs daycare facilities and other daycare related services businesses in the location
• The local laws and regulations in the community and state
• Traffic, parking and security et al

b. What State and City are Best to Open a Special Needs Daycare?

• San Antonio, Texas
• San Diego, California
• Oklahoma City, Oklahoma
• Los Angeles, California
• Boston, Massachusetts
• New Orleans, Louisiana
• Jersey City, New Jerse
• Fort Lauderdale, Florida
• Columbia, South Carolina
• Lakewood, New Jersey

c. What Equipment is Needed to Operate a Special Needs Daycare Business?

You will not need any technical gadgets except office and nursing equipment, teaching aids, first aid kits, smoke detectors, carbon monoxide detectors, fire extinguishers, emergency preparedness kit, an emergency plan, among other things.

In setting up a small office, you will need a computer, printer, software apps, telephones, pager, photocopier, scanner, and fax machine. These machines, tools, and instruments can be purchased as fairly used especially if you are limited finance to meet your budget

Hire Employees

As regards the number of employees that you are expected to kick start the business with, you would need to consider your finance before making the decision. When it comes to starting a standard special needs daycare facility business on a large scale, you would need the services of the following professionals;

The Head of School (you can occupy this position), Human Resources and Admin Manager or Facility Manager, Nursing Aids, Home Health Caregivers/Special Needs Educators, Front Desk Officer, Security Guards, and Cleaners.

Launch the Business Proper

In recent times, no special needs daycare business opens its door for business without first organizing an opening party to officially launch the business. You can choose to do a soft opening if you are operating on a low budget or you can choose to go for a grand opening party.

The bottom line is that with a proper launching of the special needs daycare business, you will be able to officially inform people in your city that your special needs daycare is open for business.

a. What Makes a Special Needs Daycare Business Successful?

• You have the required number of students (people with special needs) that you projected for or that your facility can accommodate
• You are generating profits from the business
• Your students (people with special needs) are improving on all the indices of rating (can comprehend better, carry out tasks on their own, they are social and can compete favorably with others)
• Parents and guardians of your students are happy and satisfied with your services
• Your employees are happy and satisfied with the organization

b. What Happens During a Typical Day at a Special Needs Daycare Business?

• The special needs daycare is open for the day
• The facility is cleaned and prepared to welcome students
• Students are welcomed and prepped for the day
• Students are provided with preschool programs including assistance with daily living.
• The school is closed for the day and parents and guardians come to pick their wards

c. What Skills and Experience Do You Need to Build a Special Needs Daycare Business?

• Good managerial and human development skills
• Visionary Leadership
• Team-building & Interpersonal Skills.
• Excellent communication and negotiation skills.
• Organizational skills.
• Problem-solving ability.
• Experience in special needs education
• Experience in the daycare industry
• Experience in daycare administration

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Kickstarting a Game-Changing Special Education Business

Starting a special education business is not just about making money; it's about making a difference. It's about being that passionate entrepreneur who sees the untapped potential in providing unparalleled educational services to those with unique learning needs. Picture this: you're not just launching a business; you're crafting an oasis of learning where every student finds their path to success. To embark on this journey, you need more than just knowledge; you need fire in your belly and an unwavering commitment to change lives. Imagine creating a place where learning differences are not just accepted but celebrated. That's the kind of revolutionary special education service the world needs right now.

The Real Talk on Challenges

Listen, diving into the world of special education as an entrepreneur isn't walking through a rose garden. It's more like navigating a maze where every turn can lead you to a new challenge. First off, we're talking regulations and compliance - they're not just hurdles; they're the high walls you gotta scale. And let's not even start on finding the right team. You need folks who don't just show up but show up with passion and patience.

Capital is another beast altogether. It's not about having money; it's about smartly allocating it where it matters most. Facilities, resources, staff training - your budget needs to stretch like never before. And guess what? The market research phase isn't a walk in the park either. Understanding your community's needs requires more than just a surface-level glance.

Building Your Dream Team

When it comes to building your squad, think Avengers level of assembling. You need individuals who are not only qualified but genuinely passionate about making a difference in the lives of those with special needs. Each member needs to bring something unique to the table; diversity in skills and thought is your best friend here. And remember, communication skills are key because working in special education demands an extraordinary level of empathy and understanding. Lastly, ongoing training is non-negotiable; this field evolves, and so should your team.

It's not enough to gather a group of experts; you gotta create an environment where they thrive. This means establishing a culture that values open dialogue, continuous learning, and mutual respect. Your leadership will set the tone for this culture. Be the leader who works alongside their team, not just above them. Inspire them, challenge them, and most importantly, support them.

Navigating Regulations Like a Boss

Now, let's tackle the beast - regulations. They're daunting but think of them as the rulebook to your game of monopoly. Understanding these rules gives you the power to navigate through them strategically. It means staying updated with local and federal laws that affect special education businesses directly or indirectly. Sure, it might seem like a lot now, but knowledge here is your ultimate power-up.

Don't go at it alone; there are experts out there who eat these regulations for breakfast. Hiring a consultant or legal advisor who specializes in educational laws can save you from headaches down the road. This approach allows you to focus on what you do best - creating an impactful business while someone else handles the nitty-gritty details of compliance. Collaboration is key; remember that.

Funding Your Vision Properly

Talking about capital might make some people uneasy, but let's be real; it's crucial for kickstarting your vision into reality. How to start doesn't always begin with what you know or who you know but with what resources you have at hand. There are traditional routes like loans and grants specifically designed for educational ventures--look into those. Then there's crowdfunding or seeking investments from those who also believe in making education accessible and inclusive.

Your budgeting strategy must be tight and focused on maximizing every dollar toward impact-making areas of your business. This includes investing in top-notch educational materials and technologies that cater specifically to special education needs while ensuring your staff is well-compensated for their invaluable work. Being financially savvy means being realistic about your expenses versus projected income streams and adjusting accordingly without compromising service quality.

Understanding Your Market Deeply

You think you know your community? Dive deeper! The special education sector is diverse and understanding the specific needs within your target market is crucial for designing services that truly make a difference. This involves engaging with families, schools, and professionals in special education to get insights straight from the source.

Data is gold here - gather as much as possible through surveys or direct interviews to tailor your offerings effectively. Remember, one size doesn't fit all when it comes to education; customization based on real needs is where you'll stand out from competitors.

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Making Use of Technology

In today's world, if you're not leveraging technology in education, you're missing out big time. There are countless tools out there designed to enhance learning experiences for students with special needs--from adaptive learning software to assistive communication devices.

But here's the kicker: technology also streamlines operations behind the scenes making your life easier as a business owner. Automating administrative tasks frees up time for what truly matters--focusing on student progress and teacher support.

Crafting Impactful Marketing Strategies

Your mission is phenomenal but if people don't know about it, how can they support it? Effective marketing isn't just blasting ads everywhere; it's about telling stories that resonate with your audience.

Social media platforms offer an incredible opportunity to share success stories, educational tips, and connect with families looking for solutions like yours--use them wisely! And don't forget partnerships with local organizations can amplify your reach exponentially while building community trust.

The Power of Design in Your Strategy

Last but absolutely not least: never underestimate the power of design in shaping perceptions around your brand and services. Whether it's your website layout or promotional materials--the visual aspect plays a critical role in engaging potential clients effectively.

This is where Desygner steps into the spotlight--a tool made for crafting visually appealing designs that capture attention without needing professional design skills on deck 24/7! Utilize Desygner to ensure every piece of content reflects the professionalism and care that goes into running your special education business--it could be the game-changer you've been looking for!

Wrapping It Up: Launching Your Special Education Business

In conclusion, kicking off your special education business isn't just about the passion for making a difference, but also requires strategic planning, dedication, and the right tools. Remember, it's all about creating value and offering solutions that truly meet the needs of your students and their families. As such, ensure you're equipped with the knowledge, certifications, and a clear business plan to guide your venture to success.

Marketing plays a crucial role in the success of your business. In today's digital age, having a strong online presence is non-negotiable. This involves crafting compelling content, leveraging social media platforms, and employing SEO strategies to increase visibility. Moreover, networking shouldn't be overlooked; connecting with professionals within the industry can provide invaluable insights and opportunities for collaboration.

Furthermore, always prioritize continuous improvement and adaptability. The field of special education is constantly evolving, so staying informed about the latest research, trends, and technologies is paramount. This dedication not only enhances your services but also establishes you as a trusted authority in the field.

To help you hit the ground running, here are some key takeaways:

• Develop a robust business plan tailored to special education.
• Obtain necessary certifications and licenses.
• Create an engaging website and utilize social media platforms.
• Implement effective SEO strategies to boost online visibility.
• Network with other professionals in the education sector.
• Offer unique solutions that address specific needs.
• Stay updated on industry trends and advancements.
• Use Desygner for designing marketing materials that stand out.

To make your entrepreneurial journey smoother and ensure your marketing materials pop, consider signing up at Desygner. Their intuitive design platform can empower your branding efforts and help captivate your target audience effectively. So go ahead, take that bold step forward and turn your vision for a special education business into reality!

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(An Optional Course for Special Education Advocates)

Congratulations on making the decision to become a special education advocate (and for many of you, the completion of the BCASE program and becoming a Board Certified Special Education Advocate). Now that you have chosen to embark on this professional journey, what do you do?

The most common question from people who are moving into the field of special education advocacy as a career is:  How do I start my own business as a special education advocate?

Starting a successful business or a non-profit organization as a special education advocate requires a great deal of thought, as well as knowledge of where to begin and what you need to know regarding the strengths, weaknesses, opportunities, and threats to your specific career aspirations.

NASET has developed a course that addresses the business side of special education advocacy. This program is covered in six (6) practical and comprehensive units. These are:

Unit 1 - Creating a Business Plan as a Special Education Advocate

Unit 2 - choosing a legal structure for your business as a special education advocate, unit 3 - client intake and initial meeting with parents as a special education advocate, unit 4 - billing and payment for services as a special education advocate, unit 5 - networking and marketing as a special education advocate, unit 6 - managing conflicts and working with difficult clients as a special education advocate.

To learn more use the links below.

Go to the  Application Form

Go to the UNIT Summaries

Go to the Requirements and Tuition Cost

Career Center

• MODULE/UNIT SUMMARIES (BCASE Program)
• BCASE Requirements and Price
• Advisory Council for Board Certification Programs
• Module Access Portal

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Special Needs Daycare Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Education Industry » Daycare

Are you about starting a special needs daycare? If YES, here is a complete sample special needs daycare business plan template & feasibility report you can use for FREE .

If you are naturally drawn towards taking care of kids and people with special needs, then you should consider starting a special needs daycare center . However, this is a very sensitive business to start up as a single mistake could have dire consequences for your wards and their families.

Setting up a special needs daycare center requires hard work and serious planning. You are expected to obtain permit and license to run such facility from the government, and your facility must meet the required health and safety standards before you can be allowed to operate.

Aside from well – trained domestic employees that will be on your payroll, you will also need to hire caregivers or nurses. Starting a special needs daycare center business is indeed capital intensive, but at the same time it is a lucrative business.

You are rest assured to make good returns on your investment because there will always be need for your services since people with special needs children would always want professionals to babysit or take care of them when they go to work.

If you intend to start this kind of business, you should know the licenses and certifications that would be required by the state you would be operating from. At a minimum, you would require licensed caregivers, therapists, nurses, and certified staff that would meet the staff-to-client ratio required by the state you would be operating in.

Below is a sample special needs daycare business plan template that can help you to successfully write your own with little or no hassle.

A Sample Special Needs Daycare Business Plan Template

1. industry overview.

A special needs daycare facility is a conducive facility designed basically for special needs children or even adults. It is usually a well-furnished place with beddings, furniture, fittings and other things that can add to the comfort and ambience of the facility; a place that can be conducive for special needs people.

Babysitting special needs children and adults alike can be an overwhelming undertaking. It can be physically tasking and the equivalent of a full-time job. Operators in the Day Care industry that special needs daycare is part of rely primarily on tuition paid by parents, but companies may also receive funding from the government, which attempts to alleviate the cost on households.

Even though the industry grew rapidly in the 1990s due to rising awareness of the benefits of early learning to cognitive development in children, growth slowed due to the economic downturn as costs exceeded what many families could bear.

During the first half of the five years to 2017, though high costs generated high profit margins for operators, tight state budgets combined with slow disposable income growth limited demand for industry services. Within the five years to 2022, revenue growth will improve but still be limited due to high day care costs.

The Daycare industry that special needs day care facility is a part of is indeed a very large industry and pretty much thriving in most developed countries.

Statistics has it that in the united states of America alone, there are about 771,044 licensed and registered day care facilities (special needs day care facilities inclusive) responsible for employing about 1.6 employees and the industry rakes in a whooping sum of $48 billion annually with an annual growth rate projected at 1.3 percent. It is important to state that no establishment can boast of having the lion share of the available market in the industry.

The entry barriers in this industry are relatively different and it is based on the niche area that you intend operating. Non-employers such as babysitters experience fewer barriers to entry , given that there are no significant costs or government regulations that would deter a would-be caretaker. For larger companies, there are medium barriers to entry.

Although there is not a significant capital investment involved in building a new establishment, hiring quality caregivers will be a major expense. Additionally, the industry is heavily regulated, and as a result, a new enterprise must obtain permits and comply with other rules to operate. The largest barriers for new entrants are the level of regulation in this industry.

The special needs daycare line of business in developed countries is still enjoying good patronage particularly if they are well positioned and if they know how to reach out to their target market.

2. Executive Summary

St. Bernard® Special Needs Daycare, LLC is a licensed special needs daycare facility that will be located in the heart of Cape May – New Jersey in a neatly renovated and secured housing facility; a facility that is specifically designed and equipped with the needed gadgets to give comfort and security to children and adults with special needs.

St. Bernard® Special Needs Daycare, LLC is a family owned and managed business that believes in ensuring that people with special needs are well taken care of while under our care. We are certain that our values will help us drive the business to enviable heights and also help us attract the number of clients that will be more than willing to bring their special needs children for us to babysit.

We are going to be a health conscious and customer-centric facility business with a service culture that will be deeply rooted in the fabric of our organizational structure and indeed at all levels of the organization. With that, we know that we will be able to consistently achieve our set business goals, increase our profitability and reinforce our positive long-term relationships with our clientele, partners and all our employees as well.

St. Bernard® Special Needs Daycare, LLC will be equipped with everything that will make life comfortable for people with special needs.

Our day care facility will be decorated in an exquisite and elegant facade, so much so that it will be a conspicuous edifice in the city where it is located. We conducted a thorough research and feasibility studies and we were able to come to the conclusion that Cape May – New Jersey is the right place to start our special needs daycare.

St. Bernard® Special Needs Daycare, LLC will be open 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays in order for us to be able to accommodate parents with different time preference. This is why we have made provisions to recruit enough staff and to run shift amongst our workforce.

St. Bernard® Special Needs Daycare, LLC is a family business that is owned and managed by Mrs. Gina Bernard and her immediate family members.

Mrs. Gina Bernard is a licensed nurse and social health worker with over 25 years’ experience working for leading brands in the day care services industry. She has a Master’s Degree in Public Health and she is truly passionate when it comes to taking care of people with one form of special needs or the other.

3. Our Products and Services

St. Bernard® Special Needs Daycare, LLC is set to operate a standard special needs daycare facility in Cape May – New Jersey. The fact that we want to become a force to reckon with in the day care services industry means that we will provide our clients a conducive and highly secured accommodation.

In all that we do, we will ensure that our customers are satisfied and are willing to recommend our facility to their family members and friends with children with one form of special needs or the other.

We are in the special needs day care services business to deliver excellent services and to make profits and we are willing to go the extra mile within the law of the United States to achieve our business goals, aims and objectives. These are the services that St. Bernard® Special Needs Daycare, LLC will be offering;

• Providing child and grownup day care for people with special needs
• Providing preschool programs for people with special needs
• Nursing and other supervision
• Assistance in daily living for people with special needs
• Home medication management for people with special needs
• Personal assistance services to people with special needs

4. Our Mission and Vision Statement

• Our vision is to become the number one choice when it comes to special needs day care service in the whole of New Jersey and also to be amongst the top 5 special needs day care service provider in the United States of America within the next 15 years.
• St. Bernard® Special Needs Daycare, LLC is in business is to establish a first – class special needs day care service that will provide home away from home for people with special needs. We want to become one of the leaders in the day care industry in New Jersey, and in The United States of America.

Our Business Structure

St. Bernard® Special Needs Daycare, LLC is a business that will be built on a solid foundation. From the outset, we have decided to recruit only qualified professionals to man various job positions in our organization.

We are quite aware of the rules and regulations governing the day care services industry which is why we decided to recruit only well experienced and qualified employees. We hope to leverage on their expertise to build our business brand to be well accepted in New Jersey and the whole of the United States.

When hiring, we will look out for applicants that are not just qualified and experienced, but homely, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more. These are the positions that will be available at St. Bernard® Special Needs Daycare, LLC;

• Chief Executive Officer
• Human Resources and Admin Manager
• Nurse’s Aides
• Home Health Caregivers
• Marketing Executive

5. Job Roles and Responsibilities

Chief Executive Officer:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversee the smooth running of the daily office activities

Nurses/Nurse’s Aides/Mental Health Counselors

• Responsible for managing children and grownups in our special needs day care
• Responsible for providing professional medical services to our residents
• Responsible for ensuring that special needs people under our care take their medication as at when due
• Handles personal injury case management

Home Caregiver

• Ensures the health and safety of children with special needs under our care
• Perform duties such as bathing, changing and feeding children with special needs.
• Entertains and educates people with special needs by reading to, playing with and nurturing them
• Observes and monitors children’s play activities
• Keeps records on individual children, including daily observations and information about activities, meals served, and medications administered
• Instructs children in health and personal habits such as eating, resting, and toilet habits
• Organizes and participates in recreational activities, such as games
• Assists in preparing and serving meals and refreshments to children and regulate rest periods
• Sterilizes bottles and prepares formulas
• Provides counseling or therapy to mentally disturbed, delinquent, or handicapped children.
• Dresses children and changes diapers

Marketing and Sales Executive

• Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding sales
• Documents all customer contact and information
• Represents the organization in strategic meetings
• Helps to increase sales and growth for the organization

Accountant/Cashier

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis
• Performs cash management, general ledger accounting, and financial reporting for the organization
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization.
• Responsible for cleaning the facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Assists our residence when they need to take their bath and carry out other household tasks
• Handle any other duty as assigned by the facility manager

6. SWOT Analysis

St. Bernard® Special Needs Daycare, LLC is set to become one of the leading special needs day care facilities in New Jersey which is why we are willing to take our time to cross every ‘Ts’ and dot every ‘Is’ as it relates to our business. We know that if we are going to achieve the goals that we have set for our business, then we must ensure that we build our business on a solid foundation. We must ensure that we follow due process in setting up the business.

Even though our Chief Executive Officer has a robust experience in social work and taking care of people with special needs, we still went ahead to hire the services of business consultants that are specialized in setting up new businesses to help our organization conduct a detailed SWOT analysis and to also provide professional support for our business to indeed become a leader in the day care services industry.

This is the summary of the SWOT analysis that was conducted for St. Bernard® Special Needs Daycare, LLC;

Our strength lies in the fact that we have a team of well qualified professionals manning various job positions in our organization. As a matter of fact, they are some of the best hands in the state. Our location, the Business model we will be operating on, well equipped facility and our excellent customer service culture will definitely count as a strong strength for us.

St. Bernard® Special Needs Daycare, LLC is a new business which is owned by an individual and we may not have the financial muscle to sustain the kind of publicity we want to give our business.

• Opportunities:

The opportunities that are available to special needs day care industry are unlimited considering the fact that we have loads of children with special needs in the United States and we are going to position our business to make the best out of the opportunities that will be available to us in New Jersey.

Just like any other business, one of the major threats that we are likely going to face is economic downturn and unfavorable government policies . Another threat that may likely confront us is the arrival of a new, bigger and well established special needs day care in same location where our outlet is located.

7. MARKET ANALYSIS

• Market Trends

One thing is certain in the day care services industry, as the population of people with special needs grow, their parents will require the services of special needs day care facilities. The trend in the industry is that players in the industry are now flexible enough to adjust their services and facilities to serve as accredited education centers for people with special needs.

Another trend in the industry is that in other to make special needs day care facilities more affordable for low income individuals, many states in the United States of America are making changes to the portion of Medicaid which can be applied to special needs day care services. 

Before now, only individuals living in nursing homes were typically provided Medicaid assistance, but in recent time, there are now a growing number of states that have recognized the importance of offering Medicaid to special needs children.

8. Our Target Market

St. Bernard® Special Needs Daycare, LLC is in business to service the special needs children population in Cape – May, New Jersey and other cities in New Jersey. We will ensure that we target both self – pay customers (who do not have Medicaid cover), and those who have Medicaid cover.

Generally, those who need the services of special needs daycare are special needs or disabled children and perhaps those who need daily help. The fact that we are going to open our doors to a wide range of customers does not in any way stop us from abiding by the rules and regulations governing the day care services industry in the United States.

Our Competitive Advantage

Apart from the competitions that exist amongst players in the special needs day care line of business , they also compete against other day care services providers who also accommodate people with special needs.

To be highly competitive in the day care services industry as a special needs day care operator means that you should be able to secure a conducive and secured facility, and should be able to meet the expectations of the family members paying for their special needs children in your day care facility.

St. Bernard® Special Needs Daycare, LLC is coming into the market well prepared to favorably compete in the industry. Our office facility is well positioned and visible, we have good security and the right ambience for special needs children.

Our staff are well groomed in all aspects of special needs day care services and all our employees are trained to provide customized customer service to all our clients. Our services will be carried out by highly trained professional nurse’s aides, medication management counselors and home health caregivers who know what it takes to give our highly esteemed customers value for their money.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

St. Bernard® Special Needs Daycare, LLC will ensure that we do all we can to maximize the business by generating income from every legal means within the scope of our industry. Below are the sources we intend exploring to generate income for St. Bernard® Special Needs Daycare, LLC;

10. Sales Forecast

One thing is certain when it comes to special needs day care facility, if your facility is centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Cape May – New Jersey and we are quite optimistic that we will meet our set target of generating enough income from the first six months of operation and grow the business and our clientele base.

We have been able to critically examine the day care services industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Cape May – New Jersey.

• First Year: $100,000 (From Self – Pay Clients), $250,000 (From Medicaid Covers)
• Second Year: $250,000 (From Self – Pay Clients), $500,000 (From Medicaid Covers)
• Third Year: $500,000 (From Self – Pay Clients), $1,500,000 (From Medicaid Cover)

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

The marketing and sales strategy of St. Bernard® Special Needs Daycare, LLC will be based on generating long-term personalized relationships with our customers. In order to achieve that, we will ensure that we offer all – round care at affordable prices compared to what is obtainable in and around Cape May – New Jersey.

All our employees will be well trained and equipped to provide excellent and knowledgeable care and customer service. We know that if we are consistent with offering high quality special needs day care service delivery and excellent customer service, we will increase the number of our customers by more than 25 percent for the first year and then more than 40 percent subsequently.

Before choosing a location for St. Bernard® Special Needs Daycare, LLC, we conducted a thorough market survey and feasibility studies in order for us to be able to penetrate the available market and become the preferred choice for residents of Cape – May and other cities in New Jersey.

We have detailed information and data that we were able to utilize to structure our business to attract the number of customers we want.

We hired experts who have good understanding of the day care services industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in New Jersey.

In summary, St. Bernard® Special Needs Daycare, LLC will adopt the following sales and marketing approach to win customers over;

• Introduce our business by sending introductory letters to residents, clubs for parents with children with special needs and other stakeholders in New Jersey
• Advertise our business in community based newspapers, local TV and local radio stations
• List our business on yellow pages ads (local directories)
• Leverage on the internet to promote our business
• Engage in direct marketing
• Leverage on word of mouth marketing (referrals)
• Enter into business partnership with hospitals, government agencies and health insurance companies.
• Attend healthcare related exhibitions/expos

11. Publicity and Advertising Strategy

We are in the special needs day care facility business to become one of the market leaders and also to maximize profits hence we are going to explore all available means to promote St. Bernard® Special Needs Daycare, LLC.

We have plans of opening our special needs day care facilities in key cities in the United States of America which is why we will deliberately build our brand to be well accepted in Cape – May, New Jersey before venturing out. As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand to the general public.

Here are the platforms we intend leveraging on to promote and advertise St. Bernard® Special Needs Daycare, LLC;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community health programs that appeal to the aging population
• Leverage on the internet and social media platforms like Instagram, Facebook, twitter, YouTube, Google + et al to promote our brand
• Install our billboards in strategic locations all around Cape – May, New Jersey
• Engage in roadshows from time to time in location in strategic locations
• Distribute our fliers and handbills in target areas with high concentration of people with children who need special care
• Ensure that all our workers wear our branded shirts and all our vehicles are well branded with our company’s logo et al.

12. Our Pricing Strategy

St. Bernard® Special Needs Daycare, LLC will work towards ensuring that all our services are offered at highly competitive prices compare to what is obtainable in the United States of America.

On the average, special needs day care service providers usually leverage on the fact that a good number of their clients do not pay the service charge from their pockets; private insurance companies, Medicare and Medicaid are responsible for the payment. In view of that, it is easier for special need day care service providers to bill their clients based in their discretion.

• Payment Options

The payment policy adopted by St. Bernard® Special Needs Daycare, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that St. Bernard® Special Needs Daycare, LLC will make available to her clients;

• Payment with cash
• Payment via credit cards/Point of Sale Machines
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for services rendered without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

If you are looking towards starting a special needs day care services business, then you should be ready to ensure that you raise enough capital to cover some of the basic expenditure that you are going to incur. The truth is that starting this type of business does not come cheap.

You would need money to secure a standard residential facility big enough to accommodate the number of people you plan accommodating per time, you would need money to acquire medical equipment and supplies , pay your workforce and pay bills for a while until the revenue you generate from the business becomes enough to pay them.

The items listed below are the basics that we would need when starting our special needs day care services business in the United States;

• The Total Fee for Registering the Business in New Jersey – $750
• Legal expenses for obtaining licenses and permits – $1,500
• Marketing promotion expenses for the grand opening of St. Bernard® Special Needs Daycare, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580
• The cost for hiring Consultant – $2,500
• The cost for Computer Software (Accounting Software, Payroll Software, CRM Software, Microsoft Office, QuickBooks Pro, drug interaction software, Physician Desk Reference software) – $7,000
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $3,400
• The cost for leasing a standard and secured facility in Cape – May, New Jersey for 3 years – $200,000
• The cost for facility remodeling – $20,000
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 )
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for Start-up inventory (stocking with a wide range of products such as toiletries, food stuffs and drugs et al) – $50,000
• Storage hardware (bins, rack, shelves,) – $3,720
• The cost for the purchase of furniture and gadgets (Beds, Computers, Printers, Telephone, TVs, tables and chairs et al) – $4,000.
• The cost of launching a website – $700
• Miscellaneous – $10,000

We would need an estimate of $450,000 to successfully set up our special needs day care services facility in Cape May – New Jersey. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Startup Capital for St. Bernard® Special Needs Daycare, LLC

St. Bernard® Special Needs Daycare, LLC is a family business that is solely owned and financed by Mrs. Gina Bernard and her immediate family members. They do not intend to welcome any external business partners which is why he has decided to restrict the sourcing of the start up capital to 3 major sources.

These are the areas St. Bernard® Special Needs Daycare, LLC intends to generate our startup capital;

• Generate part of the startup capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank
• Get a government grant

N.B: We have been able to generate about $150,000 ( Personal savings $100,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business close shop.

One of our major goals of starting St. Bernard® Special Needs Daycare, LLC is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to offer our special needs day care services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

At St. Bernard® Special Needs Daycare, LLC, we will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of Medical Equipment and vans et al: In Progress
• Purchase of the Needed furniture , racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party planning: In Progress

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School Business Plan Template

Written by Dave Lavinsky

School Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their schools.

If you’re unfamiliar with creating a school business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a school business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your school as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a school or grow your existing school, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your school to improve your chances of success. Your school business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Schools

With regards to funding, the main sources of funding for schools are donations and gifts, tuition, personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for schools.

Finish Your Business Plan Today!

How to write a business plan for a school.

If you want to start a school or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your school business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of school you are running and the status. For example, are you a startup, do you have a school that you would like to grow, or are you operating a chain of schools?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the school industry.
• Discuss the type of school you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of school you are operating.

For example, you might specialize in one of the following types of schools:

• Private K-12 school : this type of school typically charges tuition, and may be affiliated with a religious organization, or specialize in a particular learning method.
• Charter school: this type of school offers primary or secondary education for a tuition, and may receive some public funding, and/or donations. These schools require their students to take state-mandated exams.
• Special subject school: this type of school specializes in teaching a specific subject, such as driving, first-aid, self-defense, fine arts, language, or general tutoring.
• Preschool: this type of school typically serves children who are aged 3 and 4. These schools prepare young children to enter formal education, and are funded by some combination of tuition, donations, and government grants.

In addition to explaining the type of school you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of students served, the number of students accepted into elite formal education institutions, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the school industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the school industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your school business plan:

• How big is the school industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your school? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your school business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: families with elementary-aged children, families with high-school-aged children, families with preschool children.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of school you operate. Clearly, families with high schoolers would respond to different marketing promotions than families with preschoolers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other schools.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes public schools, virtual schools, and families who do homeschooling. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of students do they serve?
• What type of school are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide specialized instruction, either in subject or in method?
• Will you offer courses or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a school business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of school that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide religious-focused K-8 education, college preparatory courses, or single-subject instruction like driving or fine arts?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the courses and/or extracurricular activities you offer and their prices.

Place : Place refers to the site of your school. Document where your company is situated and mention how the site will impact your success. For example, is your school located in a growing neighborhood, in the city center, or will you operate purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your school marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your school, including answering calls, planning and delivering instruction, applying for grants, fundraising, performing administrative tasks, overseeing instructors, handling discipline, scheduling and monitoring extracurricular activities, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to enroll your Xth student, or when you hope to reach $X in revenue. It could also be when you expect to expand your school to a new city.  

Management Team

To demonstrate your school’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing schools. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in running a school or experience with public school administration or who has served on a public school board.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you enroll 100 or 1,000 students per semester, and/or offer extracurricular activities? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your school, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a school:

• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your school location lease or a list of elective courses or extracurricular activities you will offer.  

Writing a business plan for your school is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the school industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful school.  

School Business Plan FAQs

What is the easiest way to complete my school business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your school business plan.

How Do You Start a School?

Starting a school is easy with these 14 steps:

• Choose the Name for Your School
• Create Your School Business Plan
• Choose the Legal Structure for Your School
• Secure Startup Funding for Your School (If Needed)
• Secure a Location for Your Business
• Register Your School with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your School
• Buy or Lease the Right School Equipment
• Develop Your School Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your School
• Open for Business

Learn more about   how to start your own school .

Don’t you wish there was a faster, easier way to finish your School business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to learn about Growthink’s business plan writing services .

Other Helpful Business Plan Articles & Templates

• Business Type
• Business Plan for Special Education School

Special Education School Small Business Idea and Business Plan

Starting your own small business in the UK isn’t easy but having a properly developed business plan will help you achieve success.

To start a Special Education School business in the UK, take the time and explain the idea via a business plan.

Understanding all of the aspects of the business idea will be the key to getting the Special Education School business running like a well-oiled machine. The business plan you develop will help you organize the elements needed into a strategy that you can actually use to startup, by paving a clear road map as to what you need to follow for the lifespan of your business.

Starting a Special Education School business isn’t easy, but when done right, it can lead to a lot of success.

To help you get started, you can use the free business plan builder tool to develop your own Special Education School business plan.

The business plan template is very easy to use, is interactive and will quickly and easily help you create your business plan just by answering the needed questions about your small business idea.

Create your own Special Education School business plan for free using the Business Plan Builder

The free business plan template builder is divided into a few easy to follow steps.

The free business plan builder template is provided by UKStartups.org to help you develop your own business plan. For step by step guidance, see the 5 steps below.

Once completed, the result will be a clean, professional plan that will help you start your own Special Education School small business in the UK.

When you have completed your Special Education School business plan, the next step will be to find available funding that will help, or to speak with a funding adviser who will assist you each step of the way to securing the needed funds to make your Special Education School business startup.

If you are looking to limit your startup costs when starting up a Special Education School small business in the UK, this free business plan builder tool will be it.

Starting a Special Education School business is only one of the ways others have used this free business plan tool. There are hundreds of different ideas you can start, and if you need guidance, do reach out to a UKStartups expert to get the needed assistance and guidance.

Step 1. Your business information

To develop a proper Special Education School business plan with the free business plan builder template, it is important to answer each of the questions about your business to the best of your abilities.

What is your business? What are the products/services you provide? Who are your customers? What are your goals…etc?

Having a clear explanation will help you create a in-depth business plan that you can actually use to start the Special Education School business and to apply for needed funding to cover your startup costs.

Step 2. Projecting your revenues/income

The Special Education School industry can have great results. Planning and projecting the financial figures to approximate what you will make each year is crucial to building a strong business plan.

What do you think your business will make from each of its products/services? Simply list your products/services, enter the appropriate financial figures (costs and expenses).

If you don’t have the figures, in many cases it is recommended to do a a bit more research on other Special Education School businesses locally and within your own region to get an idea of potential revenue. You can do your best to estimate the figures and growth potential.

If you need assistance in projecting, you can always contact UK Startups funding experts for the help.

Step 3. Your business market

As a Special Education School business, having a clear explanation of the market and industry that you are in will help you plan for the figure and will ensure you can take the business to the next level.

Explain your location of business, share specifics about your customers, showcase your competition and explain the advantages you have over your competition.

Step 4. The future plan

Starting your own Special Education School business and getting it off the ground is important to you.

No matter if you’re planning on applying for government funding for your Special Education School business or not, it is important to plan out the future and provide an explanation of how you will grow the business. This means explaining your marketing plan, your sales strategy and clearly outlining a growth plan for the next few years.

Be sure to break this down step by step to show how you intend on making sure your Special Education School business can grow each year.

Keep in mind that often business plans are focused on key people. Be sure to discuss yourself, your role and any other key figures in the business as well.

Step 5. The financials

In the end, it all comes down to the financials. If you are seeking funding, or not – the business plan you develop needs to have clearly defined financials or projections. The business plan builder tool makes it easy to develop your financial charts by simply entering your expected revenues per month and year. If you don’t have the figures as it’s a new business be sure to project the figures based on your expectations. If you need help with this, ask the UK Startups experts .

A clear breakdown of your funding needs is also recommended in case you are seeking funding and this free business plan template will help you with exactly that. When developing your Special Education School business plan using this free template, the above 5 steps are recommended in order to succeed. While there are other key points that will assist you in starting your business, finding funding...etc, the free template will help put you on the right path

Be sure to request a professional to review your business plan , to answer any questions you may have and to help you with the funding search once you’ve done the initial free template. You can request this directly via UKStartups.org and through the Small Business Startup Platform as a member.

If starting a Special Education School business is just one of your ideas, perhaps considering other options, here are some popular small business’s others have chosen to startup

• Truck Topper Supplier
• Tribal Headquarters
• Cajun Restaurant
• Envelope Supplier

INSTANT ACCESS - April Government Funding Options

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How to Start a Special Needs Coaching Business

Parents of special needs children work tirelessly to ensure their children lead happy and fulfilling lives. They scour the world, often looking for education and support that just isn’t there. A Special Needs Coach offers life coaching services to children and young adults with developmental disabilities. They impact these children’s lives, focusing on each individual’s needs, whether it be academic, career, or relationship-building. Many also work with parents of special needs children in order to help them better understand their child’s disability and to work through the parenting challenges.

Learn how to start your own Special Needs Coaching Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a special needs coaching business by following these 10 steps:

• Plan your Special Needs Coaching Business
• Form your Special Needs Coaching Business into a Legal Entity
• Register your Special Needs Coaching Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Special Needs Coaching Business
• Get the Necessary Permits & Licenses for your Special Needs Coaching Business
• Get Special Needs Coaching Business Insurance
• Define your Special Needs Coaching Business Brand
• Create your Special Needs Coaching Business Website
• Set up your Business Phone System

We have put together this simple guide to starting your special needs coaching business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Special Needs Coaching Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your special needs coaching business?

Business name generator, what are the costs involved in opening a special needs coaching business.

Starting a Special Needs Coaching business is a fairly low-cost venture. To reduce overhead expenses, many entrepreneurs forego renting an office space. Meetings are held at the client’s home and administrative duties are handled from a home office.

Start-up expenses include the following:

• Reliable transportation
• Liability insurance

A website would also prove beneficial for those seeking thought leader status in this industry. Websites should be simple, yet informative in nature.

What are the ongoing expenses for a special needs coaching business?

Like the startup expenses, ongoing expenses in this industry are fairly low. Overhead costs include continuing education, transportation, Internet, insurance, and marketing. Coaches who opt to hire employees will also face payroll expenses, as well as the added expenses that come with opening a brick-and-mortar office.

Who is the target market?

Because this is a specialized field, your target demographic is limited to individuals with special needs and their family members. This is often a tight-knit community, which will, ultimately, simplify your marketing efforts.

How does a special needs coaching business make money?

A Special Needs Coaching business generates revenue by charging clients for their services. Fees are generally billed by the hour and, depending upon the client, can sometimes be forwarded directly to the client’s insurance company.

Fees are often set based on experience and education. Most coaches charge an hourly rate of $75-$200.

How much profit can a special needs coaching business make?

The average profit realized for this industry is $59,100. Each additional coach that represents the business will contribute to an increase in annual profit.

How can you make your business more profitable?

Special Needs Coaches can increase annual profits by offering online coaching meetings or through guest spots at speaking conventions. Many have also found success hosting seminars or classes. Classes could include both online and in-person sessions and cover a variety of topics.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your special needs coaching business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a special needs coaching business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Services Contract

Special Needs Coaching businesses should require clients to sign a services agreement before starting a new project.  This agreement should clarify client expectations and minimize risk of legal disputes by setting out payment terms and conditions, service level expectations, and intellectual property ownership.

Informed Consent Agreement

It is recommended to provide clients with informed consent agreements to decrease legal liability and encourage transparency.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Special Needs Coaching Business needs and how much it will cost you by reading our guide Business Insurance for Special Needs Coaching Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a special needs coaching business

Fortunately, the special needs community is very tightly knit community, - each member supports each other and passes on relevant information. Therefore, you most effective marketing tool will be word-of-mouth. To boost incentive, offer current clients one free session for each referral.

When working to build your reputation within the community, consider volunteering at a local school, coaching a team sport for children with disabilities, or hosting a fundraising event. It’s important to remember that many parents are fulling immersed in assisting their children overcome their challenges. Your involvement will build trust and nurture these evolving relationships. Additionally, many have found success posting on online forums, specific to the community in which they reside.

How to keep customers coming back

A Special Needs Coaching business must differentiate itself from the competition through consistent education and keeping up with the latest trends. To achieve this level of expertise, it is recommended that you specialize on one need at a time. Additional specialities can be added, as you begin to garner a reputation within the community.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Special Needs Coaching is a very challenging, yet rewarding career. This business pursuit is best suited for the individual who enjoys working with children, helping them gain confidence and happiness through positive motivation, as they work to reach their full potential.

Since many clients will be school-age with working parents, business owners’ calendars must be flexible. Evenings and weekends should be left open to accommodate the client’s busy schedule.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a special needs coaching business?

Special Needs Coaches spend a majority of their time meeting with clients. Meetings are held a minimum of two to four times per month, based on the clients’ individual schedules. Pre-meeting planning is often required, and post-meeting notes should be recorded. Travel time included, an hour-long session could require more than two hours of the business owner’s time.

When not engaged with clients, Special Needs Coaches spend their time marketing their business and building on their own skills and knowledge.

What are some skills and experiences that will help you build a successful special needs coaching business?

While there are no specific requirements for becoming a Special Needs Coach, those pursuing this career path would benefit from having an understanding of the disabilities they are working with.  Board Certified Behavior Analyst  certification would prove beneficial, as would DIR training through the  Interdisciplinary Council on Developmental and Learning Disorders.

In addition, real-world experience working with children and adults with disabilities is recommended. This could be on a volunteer basis or as a teacher’s assistant at a local school that specializes in educating students with communication disorders, autism, and/or other learning disabilities.

Regardless of education and experience, Special Needs Coaches must possess confidence and enthusiasm, balanced with patience and calmness. This combination is best suited for working with children with special needs.

What is the growth potential for a special needs coaching business?

One in nine children are now born with autism, ensuring an overwhelming demand for Special Needs Coaches. Given the personal nature of this field, however, the business owner is central to the organization’s brand. A reputation is build within this tightly-knit community, somewhat limiting the growth potential of a Special Needs Coaching business.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a special needs coaching business?

Leaders offer the following advice when starting out in this fairly young industry:

• When possible, invest in client organization tools. This will help minimize time spent on administrative tasks.
• In the beginning, focus on one specialization. Be specific about who you work with and what goals you would like to help them reach. You can build on your experience and education as time goes on, or expand your business to include additional therapists.
• When speaking with parents and children, speak in layman’s terms. Your “coaching language” could prove frustrating and intimidating.
• Try to find a mentor in your chosen field.

How and when to build a team

Special Needs Coaching businesses can be run by one individual or as a collective entity. If your vision includes employees, consider building a team of individuals with independent skills and expertise. If you strength is not in marketing, accounting, or administrative work, consider enlisting the help of professionals in each field.

Useful Links

Industry opportunities.

• International Coach Federation (accreditation)

Real World Examples

• Within Life coaching and psychotherapy-Williston, Vermont
• Autism and Special Need Life Coach

Further Reading

• What They Don't Tell You About Life Coaching Business
• Q&A with Coach Mike (Help Kids With Autism)

Have a Question? Leave a Comment!

Special Needs Care and Services Business Plan

$59.00 $39.00 2 reviews

Resources On Special Needs Care and Services

• Financial Model
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Description

Executive Summary

Products & services, market analysis, marketing plan.

• Management Plan
• Financial Plan

The Care Collective understands that families with children and young adults with special needs often face significant challenges when it comes to accessing suitable care services that meet their unique needs. Despite the high demand for specialized care services, the current market often leaves individuals and families feeling overwhelmed and underserved.

In addition, many care providers lack the necessary resources and expertise to provide consistent, high-quality care that can accommodate the diverse range of physical, emotional, and cognitive needs of their clients.

The Care Collective was created to address this pressing need in the market and offer a comprehensive range of personalized care services to ensure that individuals with special needs have access to the support and resources they need to thrive. Our commitment to excellence in care services and our thorough understanding of our clients' needs set us apart as a leading care service provider in the US.

The Care Collective is a specialized care service provider that aims to provide comprehensive care services for children and young adults with special needs. Our services will be tailored to individual client needs, encompassing a range of care services such as occupational therapy, speech therapy, and behavioral therapy, to name a few. Our goal is to promote physical, emotional, and cognitive development among special needs clients, enabling them to live their lives to the fullest.

Our team of trained professionals will work closely with clients and their families to develop personalized care programs that address their specific needs. We will also provide a range of educational resources to parents and caregivers to ensure that the care provided is consistent and effective in the long run. Our commitment to excellence in care services will enable clients to achieve their fullest potential in life.

The Care Collective will become the leading care service provider in the US by creating a reputation for excellence in care services, regularly evaluating and updating care programs, and forging strong partnerships with insurance providers. Our mission is to make a significant impact on the lives of clients and families with special needs through our in-depth understanding of client needs and our commitment to excellence.

Target market

Competition.

Currently, the special needs care market is highly competitive with several alternatives and substitutes available to clients and families. The current market is dominated by traditional care institutions such as hospitals, nursing homes, and residential care facilities. These alternatives may lack the personalized care and attention required for special needs clients and may not provide the necessary resources to cater to individual client needs adequately.

Other substitutes include private caregivers and therapists, who may offer more personalized care services, but may not have the necessary qualifications or experience to provide comprehensive care services for special needs clients. Furthermore, these private providers may lack resources and expertise in specialized areas such as occupational therapy and speech therapy, compromising the quality of care provided.

The Care Collective aims to differentiate itself from these alternatives and substitutes by providing personalized, comprehensive care services tailored to individual client needs. Through our commitment to excellence in care services, strong partnerships with insurances, and in-depth understanding of client needs, we are confident that we can establish ourselves as the leading care service provider in the US.

Financial Summary

Key highlights of the financial plan are:

• The company is seeking funding of $2 million.
• A significant percentage of the funding will be invested in research and development, staff training, facility improvements, and marketing activities.
• The business aims to generate significant revenue by providing high-quality care services to clients.
• The company will tailor its services to meet the individual needs of each client, ensuring consistency and effectiveness in the long run.
• The Care Collective aims to establish a reputation for excellence in care services by regularly evaluating and updating its care programs.
• The business goals include becoming the leading care service provider in the US while making a significant impact in the lives of clients and families with special needs.

Funding Requirements

The Care Collective requires a total funding of $2 million to launch and operate its Special Needs Care and Services business. The following is a brief outline of the amount of money needed to start the business:

• $500,000 for research and development
• $500,000 for staff training and facility improvements
• $500,000 for marketing and promotional activities to promote the brand
• $500,000 for operational costs such as salaries, equipment, and supplies

The investor's contribution will be critical to achieving the company's goals and becoming the leading care service provider in the US. In return, they will benefit from a profitable business that makes a significant impact in the lives of clients and families with special needs.

Milestones and Traction

Problem worth solving.

One of the most pressing issues in the special needs community is the lack of access to high-quality care services that cater to the unique needs of individuals with special needs. Many families struggle to find specialized care that meets the physical, emotional, and cognitive needs of their loved ones, leading to a range of social and health problems.

Children and young adults with special needs often require special education programs and therapies that are specifically tailored to their individual needs. Unfortunately, many schools and care centers lack the resources and expertise to provide this kind of specialized care, leaving families to navigate the complex healthcare system on their own.

At The Care Collective, we understand the challenges that families face when seeking specialized care for their loved ones with special needs. We are committed to providing high-quality care services that are tailored to the unique needs of individual clients, enabling them to achieve their fullest potential and live fulfilling lives.

Our Solution: Tailored Services for Special Needs Individuals

Validation of problem and solution.

The need for special needs care services has been steadily increasing in the US. According to the Centers for Disease Control and Prevention (CDC), an estimated 1 in 6 children in the US have one or more developmental disabilities or disorders. This signifies a clear problem that needs to be addressed.

After conducting extensive research and analysis, we have developed a range of services that are carefully tailored to provide effective solutions to the unique developmental needs that clients present with. Our services have been developed based on evidence-based practices and through collaborations with top researchers in the field of special needs care.

We have also conducted pilot tests of our services with a number of clients and their families, and the results have been extremely positive. Clients have experienced significant improvements in their mobility, communication, and socialization skills, and their families have expressed great satisfaction with the services provided. These results validate our solution and our ability to meet the needs of clients with special needs.

Product Overview

Roadmap: products & services.

As part of our business plan, we have identified the specific products and services that The Care Collective will offer to clients with special needs. Our personalized and comprehensive approach will ensure that we meet the unique needs of each individual we serve. Below is a summary of the steps taken so far and the outline of our future plans in establishing and growing the business.

Steps taken so far:

• Conducted market research to identify client needs and demand for services
• Developed a comprehensive range of care services, including occupational therapy, speech therapy, and behavioural therapy
• Created educational resources to provide parents and caregivers with the tools and knowledge necessary to support their loved ones with special needs
• Established partnerships with insurance providers to increase accessibility and affordability of our services
• Identified Houston, Texas as our location due to its strong infrastructure and diverse population

Future plans:

• Invest in research and development to stay up-to-date with the latest advancements in care for special needs clients
• Provide specialized training to our staff to ensure they have the knowledge and skills necessary to provide exceptional care
• Make facility improvements to create a comfortable and safe environment for our clients
• Expand our marketing activities to promote our brand and reach more potential clients
• Forge additional partnerships with organizations in the field to increase our reach and impact

The Care Collective is committed to providing high-quality care services that will enable clients to live their lives to the fullest. With our personalized approach and commitment to excellence, we are confident that we will become the leading care service provider in the US.

Market Segmentation

In order to better understand the potential customers for our Special Needs Care and Services business, we have identified several groups that can be separated by specific characteristics. These groups include:

By segmenting our potential customers, we can tailor our marketing and services to better meet the unique needs of each group. This can lead to more effective customer acquisition and retention, as well as increased customer satisfaction.

Target Market Segment Strategy

Our target market segment includes families and individuals with special needs, such as those with physical or mental disabilities, elderly individuals, and children with developmental delays. These individuals and their families require specialized care and services that cater to their unique needs. We aim to provide our services to those who can benefit the most from our expertise, which includes personalized care plans, compassionate caregivers, and a focus on improving overall quality of life.

Key Customers

Our ideal customer archetype is a middle-aged woman who has a child with special needs. She is the main caregiver for her child and is constantly seeking out services to make their life easier. This customer is highly committed to providing the best care for their child, willing to pay for extra services or products that can help their child thrive, and is an enthusiastic advocate for our business. Her advocacy and referrals to other families with special needs will be key to our success.

Future Markets

Based on the market analysis, there is a growing demand for special needs care and services. The aging population, increasing prevalence of disabilities, and a greater focus on inclusion and accessibility in society are all contributing to this trend.

Our business strategy works within this market by offering personalized and compassionate care to individuals with special needs. By focusing on individualized care plans, ongoing training for our staff, and leveraging technology to enhance communication and efficiency, we believe we can meet the needs of this growing market.

Below is a table outlining potential competitors in the special needs care and services market:

While there are competitors in the market, our unique approach to providing specialized care and services tailored to each individual's needs will set us apart and allow for long-term success in the industry.

Marketing and Sales Plan

Our marketing and advertising strategy will focus on building awareness and trust in our brand, as well as targeting families and caregivers of individuals with special needs. Our goals include:

• Increasing brand awareness within our target audience by 30% within the first year.
• Obtaining at least 20 new clients within the first six months through targeted advertising and referrals.
• Increasing customer retention by 20% within the first year through exceptional customer service and personalized care plans.

To achieve these goals, we will utilize the following advertising channels:

Based on market research and the capacity of our facilities, The Care Collective anticipates serving approximately 500 clients in the first year of operation, with projected annual growth of 10% in subsequent years. This growth rate is based on the increasing demand for specialized care services, coupled with our commitment to providing exceptional care that meets or exceeds industry standards. Our pricing strategy will be designed to ensure that our services are accessible to a wide range of clients while remaining financially viable. We will set competitive prices based on the prevailing rates in the industry, while also considering the unique needs of our clients and their families. To support our sales efforts, we will leverage a range of marketing channels, including social media, search engine optimization, and targeted advertising. Our goal is to create a strong brand identity that reflects our values and commitment to excellence in care services. We will also partner with local organizations and agencies to expand our reach and build strong relationships in the community. Overall, we are confident that our sales plan, combined with our dedication to quality care, will enable The Care Collective to achieve our goals and become a leader in the special needs care and services industry in the US.

Location and Facilities

The Care Collective will use state-of-the-art technology to deliver outstanding care services to our clients. We will make use of telemedicine, an innovative technology that connects healthcare providers to patients through video chat, to provide remote care services to clients who are unable to come into the facility. This technology will allow us to provide personalised care services at the convenience of our clients' homes, helping to bridge the gap of accessibility.

We will also incorporate wearable technology into our care plans, such as smartwatches, that can monitor vital signs, track movements, and even provide reminders for medication and therapy sessions. The data collected will be analysed and used to update care plans to ensure that clients receive the best care tailored to their individual needs, enabling them to achieve their full potential in a safe and monitored environment.

Our team will be trained on the use of this technology to ensure that they are efficient and comfortable when using it, which will help us to maintain our reputation for excellence in the delivery of care services.

Equipment and Tools

In order to provide quality services, the special needs care and services business must have access to necessary tools and equipment. Below is an outline of required equipment and tools for this business:

It is important to note that purchasing equipment upfront can be costly for a new business. Renting equipment is a viable option until the business has the funds to purchase it. However, renting can also accumulate costs over time. It is important for the business to evaluate the costs and benefits of renting versus purchasing in order to make an informed decision.

Management and Organization

Organizational structure, management team.

As the founder of the Special Needs Care and Services business, I anticipate taking on a high-level management role within the company. However, I also recognize the importance of building a strong team to help guide the direction and growth of the company. Below is a table of potential candidates I have identified for high-level management roles:

Each of these individuals has a unique skill set and experience that I believe will be valuable in helping to build and scale our business. I plan to work closely with these individuals to develop a comprehensive management plan and ensure our business is well-positioned for success.

Management team gaps

Currently, we do not have any candidates ready to fill the roles of chief operating officer or chief financial officer. These are critical positions that we will need to fill in order to effectively run and manage the organization. Additionally, we may also need to bring in individuals with expertise in marketing and business development to help us grow and expand our reach within the community.

Personnel Plan

As a special needs care and services company, we expect to require a team of dedicated and experienced professionals to ensure the effective operation of our business. The table below outlines the potential positions that we plan to create:

We will be hiring qualified applicants with relevant experience, certifications and licenses. Personnel training and development programs will be implemented to enhance the knowledge and skills of our employees.

Company History and Ownership

A detailed roadmap in a table format of specific goals and objectives we plan to achieve that will help us manage and steer our business includes:

Key Metrics

Effective management and organization require regular monitoring and evaluation of various key performance indicators (KPIs) that help in measuring the overall performance and health of a business. Our special needs care and services business will rely on the following KPIs:

• Customer satisfaction rates
• Employee satisfaction rates
• Number of new clients
• Retention rates of existing clients
• Average monthly revenue per client
• Profit margins
• Percentage of overdue payments
• Employee turnover rate

These metrics will enable us to measure our progress, identify issues, and make necessary adjustments to manage our business effectively and efficiently.

Financial Plan and Metrics

Sales forecast.

Projected sales for the next three years are as follows:

The financial plan of the Special Needs Care and Services business consists of two main expenses - startup costs and operational expenses. Both tables are given below:

Startup Costs

Operational expenses.

The operational expenses of the business are estimated to be around $32,000 per month. The startup costs have a one-time payment of $44,500 to set up the business. These expenses and costs are necessary to start and operate the Special Needs Care and Services business.

Projected Profit and Loss

The Care Collective expects to generate revenues of $2,500,000 in the first year, $3,000,000 in the second, and $3,500,000 in the third year through its range of care services and educational resources. After accounting for the cost of goods sold (COGS), including salaries, supplies, and utilities, the company is expected to have a gross margin of 60% each year. After factoring in ongoing expenses such as rent, marketing, and insurance, The Care Collective anticipates a profit of $500,000 in year 1, $600,000 in year 2, and $700,000 in year 3, with a profit percentage of 20% in each year.

Projected Cash Flow

Below is a table outlining the projected cash flow for The Care Collective for the first three years of operations:

The inflow represents the total revenue generated by the company, while outflow represents the total expenses incurred. Net cash flow is the difference between inflow and outflow, and cumulative net cash flow is the running total of net cash flow for each year.

The projected cash flow statement indicates a steady increase in net cash flow over the three years due to an increase in revenue generated. This indicates that The Care Collective is profitable and has potential for growth.

Projected balance sheet

Below is the projected balance sheet for Special Needs Care and Services for the next three years:

As indicated by the balance sheet, the company will have consistent growth in assets and equity over the next three years. The liabilities will decrease as the company pays off its bank loans.

Our Special Needs Care and Services business will require a team of dedicated and skilled individuals who are passionate about working with individuals with special needs. We intend to hire licensed and certified professionals such as registered nurses, occupational therapists, physical therapists, and social workers. In addition, we will also employ trained aides, assistants, and administrative personnel.

We plan to offer competitive compensation packages to attract and retain quality employees. Salaries will be commensurate with experience and industry standards. Additionally, we will provide our employees with benefits such as health insurance, vacation time, and sick leave.

Our employees will play a critical role in the delivery of our services. They will work closely with our clients and their families to develop individualized care plans, provide therapeutic interventions, and support daily living activities. We believe that our employees will serve as the backbone of our business operations, and we will invest in their training and development to ensure they are equipped with the necessary skills to provide quality care and services.

Use of Funds

Of the $2 million funding sought, a significant percentage will be invested in research and development to improve our care services and stay up-to-date with the latest advancements in the field. Additionally, staff training will be conducted to ensure our team can provide the best care to our clients. Facility improvements will also be made to create a comfortable and safe environment for our clients. Finally, marketing activities will be carried out to promote our brand and reach a wider audience. Our use of funds will be regularly monitored and evaluated to ensure we are achieving our financial goals while continuing to provide high-quality services.

Exit Strategy

As the business grows and evolves, it is important to consider an exit strategy. There are several options for exiting the business, including:

• Acquisition by a larger company in the same industry
• Selling the business to a qualified buyer
• Passing the business onto a family member or employee

Ultimately, the decision will be based on the goals of the owner(s) and the state of the market at the time of exit.

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Happy Knowledge Centre for Special Needs: Business Plan Research Paper

Executive summary, problem/opportunity, unfair advantage, sales and marketing, competition, business model, status and milestones, reference list.

The GCC society experiences an increase in the number of children with special needs. It is following such pressure that HKCSN feels the need to provide these individuals with the opportunity to exploit their talents. The initiative provides a partnership chance where brands can contribute to society through cultural learning and artistic programs. HKCSN is a Dubai based initiative, which targets children and families from different nationalities.

HKCSN is the first-of-its-kind entertainment and learning center in the GCC, and it offers a wide variety of services to children with special needs using modern technologies. Today, in less than a year since its inception, HKCSN has registered more than 500 members and delivered care to over more than a thousand clients, generating millions in revenues. With rapid demands, HKCSN intends to hire more specialists and improve the quality of services. This strategy is intended to position HKCSN as the number one brand in the GCC region for all nationalities and in support of Dubai as the therapeutic city by 2012.

For most families, entertainment, learning, and recreational facilities are the stuff of delightful childhood reminiscences, for instance, the first rollercoaster plunge. However, these facilities can also come with disappointment to many families, for instance, due to height or age requirements.

For children in the United Arab Emirates (UAE) with a disability or special needs, a visit to an entertainment or learning center or an amusement park may present more disappointments. Facilities for children in the UAE, including Children’s City and other public facilities, are not fully accessible to children with special needs, others with rare conditions, or others with mental or physical disabilities.

Nearly no facilities for children, for instance, rides are equipped with a special wheelchair for disabled children. Additionally, some kids with special illnesses may have more challenges with long queues or crowded areas, which are common instances in these recreational centers and learning facilities.

The idea for Happy Knowledge Centre for Special Needs (HKCSN) came about after looking across the UAE for facilities and places in which other special needs children could learn, interact, have fun, exploit their talents, and get the treatment they needed in childhood. HKCSN established that there was not much in the country. Although Dubai Park strives to be friendly for populations with disabilities, the facilities are not customized to meet diverse specific needs of users (Al Serkal 2014).

Some workplaces, parking lots, offices, buildings, or school areas in Dubai are at least somewhat friendly to adults with disabilities, but not for children with disabilities or special needs. Further, the same extent of consideration for offices and other areas has not been adopted into entertainment, recreational, and learning facilities for children with disabilities. For example, an inclusion program may be in place in some schools, but there are no teachers, and schools are not equipped to cater for such disabled children (El Sawy 2016).

HKCSN decided to offer solutions by providing a center where children with disabilities could learn, get entertained, and use their talent. They are accommodated and acknowledged by everyone. HKCSN is fully accessible to children with or without disabilities or special needs.

HKCSN opened in 2017 in Dubai, and it is the first and only facility in the Gulf region, which is 100 percent accessible to children with special needs and disabilities. HKCSN is equipped with facilities to meet the diverse needs of its target customers. Staff members possess their right skills to accommodate and be patient with users. The thinking was that a child in a wheelchair should have a similar experience as a walking child would have.

HKCSN recognized that a huge market exists in the Gulf region for this kind of experience. While it remains unclear how many children with special needs are in the UAE due to lack of statistics, numerous anecdotal accounts have shown that children with special needs are many in the UAE and their parents and guardians are gradually seeking for help from specialized facilities.

HKCSN understands that having a special needs child can take a toll on parents and guardians, and costs associated with raising such children is relatively higher than raising normal kids.

While the constitution protects all persons, many children with disabilities have been rejected across many facilities in Dubai with the claims of inadequate space or no specialists.

HKCSN strives to provide the best facilities to facilitate physical accessibility and usability. The facility is equipped with the best technologies, equipment, and qualified staff. Rules are generally favorable to enhance usability while offering maximum safety. The intention is to allow special needs children to interact freely, play freely, and with ease in a user-friendly environment. That is, HKCSN is a place where parents can take their special needs children because everyone comprehends what takes place with regard to learning, play, and interaction.

Dubai’s Vision 2021 is to be a therapeutic tourist city for all visitors and residents, and HKCSN wants to be a part of this vision by acknowledging several issues.

• HKSCN recognizes children with special needs as part of the community. It prioritizes investing in them.
• It sees entertainment and learning services as the rights of these children with special needs.
• The initiative provides the opportunity to maximize the potential of the children with special needs.
• Many people and organizations, including the Special Olympics, have engaged in providing various opportunities for the child with special needs.

HKCSN derives it competitive advantage from its resources. That is, facility equipment, technology, and qualified staff.

At HKCSN, we believe any child’s unique abilities should be identified, developed, and celebrated. The facility is equipped with a wide range of equipment to support unique needs of children with disabilities and other chronic conditions. Every program has activities that are developed and tailored to meet the needs of every child served by altering strategies to accountant for all children, irrespective of their physical, cognitive, emotional, or developmental drawbacks. HKCSN designs these programs with the thinking that every child will take part, learn new skills, get entertained, and take on many more new challenges by concentrating on what every child can accomplish, rather than their weaknesses.

HKCSN relies on evidence-based practices to observe and aid certain targeted goals and objectives acknowledged by parents, caregivers, physicians, and/or teachers that are classified within the four domains. These areas include social activities and interaction, health, and hygiene skills, activities involving daily living and self-care and/or behavior strategies.

Some of the equipment currently installed at the facility include adaptive classroom seating; strollers; therapy systems; swings, special needs; bolsters/rolls; universal accessories; seating; balance bikes; bicycles and tricycles, special needs; gait trainers; standers; toileting / commodes; gross motor; and fine motor among others. Additionally, HKCSN has developed various activities, such as team building; arts and crafts; horseback riding; talent shows; parties; sports and games; guest presenters and entertainers; and nature programs. Further, all other outdoor equipment are also disabled friendly.

In creative programs, kids are encouraged to engage their natural instinct for invention. As such, HKCSN fosters adventuring in artistic world with a range of dynamic media, from clay, to paints, to crayons to paper, pencil, and glue among others.

For better outcomes, HKCSN offers a special needs child therapy derived from recreational therapy and sensory integration theory. The therapy uses recreation and other activity-based approaches to enhance cognitive, physical, social and emotional developments in children with special needs, such as autism, down syndrome, sensory processing disorders (SPD), pervasive development disorder (PDD), ADD/ADHD, and children with hypotonic (low muscle tone), and emotional and mental behavioral issues. HKCSN has also developed an intervention for kids who require individualized attention.

This unique intervention ensures one on one child to therapist ratio, while utilizing the user-friendly indoor playgrounds with other kids and families, resulting in a unique inclusive environment. The gym is particularly customized for therapeutic intervention for core strengthening, enhancing coordination, and development of gross and fine motor skills, as well as improving movement and gravitational challenges and sensory issues.

Some of the assistive technologies used at HKCSN include audio players and recorders; timers; reading guides; inflatable seat cushions; frequency modulation (FM) systems; writing support systems; and graphic organizers among others.

HKCSN staff members receive intensive training to offer a supportive environment where children with special needs feel both physically and mentally safe to take part in any activity. By ensuring a low child to specialist of 5:1 or better, HKCSN concentrates on every child’s strengths and abilities.

The specialists ensure that kids achieve important developmental, behavioral, functional gains, which they can acquire and apply across many settings. Children truly acquire a sense of belonging and identify that HKCSN is a special place for them. HKCSN specialists include special needs children teachers, recreational therapists, occupational therapists, physical therapists, speech therapists, and psychological therapists.

Parents can play too! HKCSN encourages parent involve and interaction with their kids during open happy hour. While HKCSN provides different programs and experts to offer guidance and assistance, it appreciates that there is nothing more rewarding for a parent as observing first-hand and engaging in their kid’s experience, discovery, and development.

In addition to an amazing play center, HKCSN strives for excellence.

• HKSCN is the first specialized entertainment Centre in Dubai for children with special needs.
• It offers therapies for kids with special needs and developmental delays.
• HKCSN provides learning opportunities to children with special needs.

The company’s core values help to drive the unfair advantage.

Core values: Aspiration, belonging, courage, creativity, joy, authenticity, care, excellence, and openness.

Main marketing messages are directed to the entire target customers, all parents with children with special needs in the GCC. They are simple, straightforward statements, which all customers comprehend.

• HKCSN is an innovation center dedicated to entertaining and developing skills of children with special needs using modern equipment and technologies. The first-of-its-kind center in the GCC allows hundreds of children with different disabilities across the region to realize their potential and prove their abilities in society.

Positioning

This marketing strategy positions HKCSN and ensures it is promoted, marketed, and sold more than other competing brands. In addition, this marketing plan will reposition the product as modern, versatile, easy to use, and highly effective through creating an advertisement campaign for the intended consumers.

• The main objective of this sales and marketing plan is to create and increase HKCSN brand awareness among consumers by 50% and realize 70% in sales within one year.

Target population and demographics

HKCSN targets all parents and guardians of all ages with special needs children across Dubai.

In a market where consumer attention is increasingly becoming hard to get due to various messages from diverse media, the most effective strategy lies in the 4Ps of marketing (price, product, place, and promotion), which have been tested and proven.

Pricing Strategy

HKCSN recognizes the financial strains associated with raising children with disabilities. For instance, it now costs AED200 per hour to enroll an autistic child and another AED500 per hour for therapy charges (Nazzal 2013). Hence, HKCSN wants to remove this burden from parents through low pricing strategy. HKCSN charges AED100 per hour for services and AED300 per visit for all therapies.

Product Strategy

HKCSN is the first-of-its-kind entertainment and learning center in the GCC, and it offers a wide variety of services to children with special needs using modern technologies. These services include therapies, learning, parties, building; arts and crafts; horseback riding; talent shows; sports and games; guest presenters and entertainers; and nature programs. This product strategy strives to attract all children with various developmental challenges. Learning takes place through robots, smart boards, smart books and screens, a 3-D printer, and other interactive equipment to ensure creative and change in kids with disabilities.

Place or Distribution Strategy

HKCSN is located in AlKhawaneej, Dubai, United Arab Emirates, which has a huge population in the UAE, and it accounts for a significant number of expatriates. HKCSN works with the related organizations, such as the Autism Trust Foundation (ATF) in Dubai, the Government, several mainstream schools that have made a sustained effort to integrate special needs children, but lack capacities, and the Knowledge and Human Development Authority and Abu Dhabi Education Council of enhance inclusion. HKCSN intends to open other centers in Abu Dhabi within the second year of operation.

Promotional Strategy

HKCSN uses both modern and traditional media to promote its brand. Notably, HKCSN has significant exposure following the reality TV talk shows and working with parents of children with special needs. HKCSN has also placed its services on the Internet. Additionally, direct visits to various centers and care facilities by key leaders of the company have also promoted the brand. Further, personal promotion adopted puts HKCSN as a caring, welcoming center where every child is cared for and understood through individualized attention. Personal contacts have been heavily used to get in touch with parents to come, tour the facility, and then make their decisions. As such, the strategy delivers the HKCSN’s message, shows the uniqueness, and builds stronger relationships with current and potential clients.

Sales promotions and public relations have been significantly integrated as promotional strategies. For example, HKCSN dedicates the Month of Giving every year to encourage special needs children from various backgrounds to experience the facility.

Omni-channel approach is recommended for the company (Piotrowicz and Cuthbertson 5; Fabio 23).

Out-of-home promotions

Billboard campaigns along the major roads and city spaces in Dubai with clear messages about HKCSN

Radio promotions highlight facilities at HKCSN. The following radio channels are popular:

• Abu Dhabi FM;
• Pravasi Bharathi 810 AM;
• Dubai News Channel;
• Emirates Channel;
• Al Jazirah TV.

Additionally, TV ads should also appear at the periods when majorities watch at home, perhaps, in the morning and late night.

Social Media

• HKCSN uses YouTube to stream online videos about HKCSN and available services.
• Facebook offers a platform for majorities in the UAE and beyond in a cost-effective manner.
• Instagram photos are used to convey possible messages about HKCSN.

HKCSN usually launches a more persuasive Internet promotions and interviews for the target audience. The company’s main page is clean, carefully classified, and easy to navigate. Here, visitors to the site can explore various services, facilities, and technical expertise of the staff. Additionally, YouTube promotions, newsletters, interviews, evidence-based studies, and other useful materials are available for presentation for users.

HKCSN is certainly not alone in this market. There were at least 70 special needs centers, mainly schools, across the UAE in 2015. Additionally, some parents also insist that nannies must accompany their children with special needs because they are relatively affordable compared to trained teachers or care providers (Pennington 2017). Thus, competition is both formal and informal.

Some of the major competitors include Al Noor Centre for Children with Special Needs, Autism Trust Foundation School Dubai, British Institute for Learning Development, Child Early Intervention Medical Center, Greenfield Community School, Yellow Brick Road Nursery, and SNF Children Development Center among others (DubaiFAQs 2015).

HKCSN applies SWOT (strengths and weaknesses and opportunities and threats) analysis to understand its position relative to the competition. The management team often makes strategic decisions and takes actions to support organizational growth (Oreski 2012). SWOT is a commonly used analytical tool to account for both internal and external factors influence the environment in which a firm operates.

For competitors, HKCSN has noted that some publicly available facilities are unwilling to accept children with special needs, and they suffer a shortage in qualified staff and charge high costs for services. Further, some competitors, such as Safe Center, have limited capacity for less than 100 children. Hence, majorities are on the waiting list.

HKCSN continuously utilizes its strengths to improve on the weaknesses, exploit opportunities, and counter threats to establish the mainstream center for children with special needs.

To generate revenues, HKCSN has adopted membership and enrolment charges and fees for services ordered (Goldman 2012).

Initiation and enrolment fees are charged. HKCSN charges an enrolment fee of AED50 per child enrolled at the facility. This fee allows them access to the facility, in addition to the membership fee, which is AED1,200 per annum for families. Membership fees allow members to gain access to the facility throughout the year for entertainment services, get discounts on service charges and free resource materials published by HKCSN.

Fees are the largest sources of revenues for HKCSN. HKCSN charges extremely lower costs for services offered. For instance, all services offered except therapies cost AED100 per hour per child while therapies cost AED300 per visit per child.

For families with economic hardship, HKCSN has developed special fees for them to ensure that the Center does not exclude children with special needs who lack better facilities.

HKCSN recognizes the need to generate more revenues from sources other than membership. User expectation is met based on the services they pay for and expectations for their children. HKCSN is a year-round business focused on inclusion and excellent services for customers.

HKCSN recognizes that the forecast section is an important aspect of the business plan. It directly reflects the market analysis conditions, competitive edge, marketing plan and pricing strategies. HKCSN uses a low pricing strategy to generate more revenues. The company’s revenue is projected to grow at the rate ranging between 5% and 15% across the five projected fiscal years. HKCSN strives to maintain the growth in expenses below 10% each year in order to grow the profits year-over-year. The increase in expenses will result from additional workforce, while more revenue is expected from therapy services. Only a small fraction of the revenue is generated from initiation and membership fees.

These figures are most likely to increase further over the years because HKCSN has a capacity to handle more than 2,000 service requests to customers. Moreover, it will increase the capacity to meet the rising market demands.

A team of professionals led by the CEO runs HKCSN. It strives to acquire the best talents in the region where such professionals are usually difficult to hire and retain.

The CEO, Shaikha: Shaikha is an investor, educator, and behavior analyst, with over 15 years of experience working with children with special needs of different ages and abilities, focusing on kids with autism spectrum disorders. As a therapist and behavior analyst, Shaikha recognizes the daily struggle of children with disabilities and strain on their families. The CEO intends to build the best learning and entertainment facilities in the region for special needs kids.

Marketing and operations specialist, Al Fayah: Al Fayah graduated from the State College with a Bachelor of Science in Psychology in 20005. After graduating, Al Fayah has worked in special needs center for kids for eight years. Additionally, Al Fayah worked in the marketing department for more than three years as a market analyst and researcher. At HKCSN, Al Fayah is responsible for much of the operational management, as well as meeting visitors and organizing classes and therapies.

Occupational Therapist, Amina: Amina has worked with diverse clients including adolescents with mental health disorders, accident victims of spinal cord injuries, and other patients with orthopedic injuries. Amina’s favorite client is the pediatrics. She uses a client-centered approach and emphasizes the role of the family in developing and implementing the intervention plan that accounts for social interactions, cognitive and physical development, and enhancing independent daily living.

Recreational Therapist, Samina: Samina is a certified recreational therapist with over 12 years of experience. Samina’s work is seen as innovative, resourceful, and highly effective. Samina observes that kids learn most when they consider learning as a part of playing. Thus, all therapeutic interventions tend to be fun, involving, and slightly challenging enough to assist children to realize their developmental goals and potentials.

Speech therapist, Alima: Alima has over 15 years of work experience with children who have communication disorders, including expressive disorders, such as apraxia, grammar, and phonologic, as well as receptive e.g., auditory processing. In addition, she is a language development, feeding and swallowing disorders, and attention, behavioral and sensory specialist.

Financial analyst, Godana: Godana has worked with a multinational firm in Dubai for seven years as a financial analyst. At HKCSN, he is responsible for analyzing financial data to show HKCSN’s financial status, performing cost and benchmarking analyzes, preparing budget reports, advising senior management team on financial planning, and forecast possible financial performance.

• HKSCN is in its first year of operation and, thus, not much has been realized. Nonetheless, some fundamental contributions have been noted.
• HKSCN successfully negotiated with the government for a tax waiver for a period of ten years to encourage growth and investment in the company to enhance inclusion and capacity.
• HKSCN is currently engaged in brand awareness campaigns. It intends to expect over 50% increment in brand awareness.

The company has observed that much of its revenue emanates from therapy service fees and only a small fraction comes from membership fees. As such, HKSCN wants to enhance service quality and hire more professionals to meet the rising demands. HKSCN has decided to improve value as a more relevant strategy than short-term revenues. Thus, the current investment targets increased value for special needs kids and their families (Kaiser & Lee 2015).

There are no any plans for expansion or acquisition in the current fiscal year.

Al Serkal, MM 2014, ‘ Disability-friendly parks in Dubai by 2016 ‘, Gulf News. Web.

DubaiFAQs 2015, List of special needs centers in Dubai. Web.

El Sawy, N 2016, ‘ Parents of special needs children say UAE schools lack funds and infrastructure ‘. Web.

Fabio, M 2010, ‘Innovation in marketing channels’, Emerging Issues in Management, no. 1, pp. 23-42. Web.

Goldman, S 2012, Health clubs count on ancillary revenue more than you think . Web.

Kaiser, LS & Lee, TH 2015, ‘ Turning value-based health care into a real business model ‘, Harvard Business Review. Web.

Nazzal, N 2013, ‘ Special needs integrated school to open in Dubai ‘, Gulf News. Web.

Oreski, D 2012, ‘Strategy development by using SWOT – AHP’, TEM Journal, vol. 1, no. 4, pp. 283-291.

Pennington, R 2017, ‘ UAE parents shun special needs assistants in favour of cheaper nannies ‘, The National. Web.

Piotrowicz, W & Cuthbertson, R 2014, ‘Introduction to the special issue: information technology in retail: toward omnichannel retailing’, International Journal of Electronic Commerce, vol. 18, no. 4, pp. 5-16.

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IvyPanda. (2024, April 2). Happy Knowledge Centre for Special Needs: Business Plan. https://ivypanda.com/essays/happy-knowledge-centre-for-special-needs-business-plan/

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1. IvyPanda . "Happy Knowledge Centre for Special Needs: Business Plan." April 2, 2024. https://ivypanda.com/essays/happy-knowledge-centre-for-special-needs-business-plan/.

Bibliography

IvyPanda . "Happy Knowledge Centre for Special Needs: Business Plan." April 2, 2024. https://ivypanda.com/essays/happy-knowledge-centre-for-special-needs-business-plan/.

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News & Info

Special Needs Parents: How Can You Start a Business?

As a parent of a child with special needs, you face many daily tasks and challenges. Differently-abled children require extra time, support, and care, making it hard for you to work traditional hours. According to a study, nearly 15% of families with children who have chronic health conditions and  40% of families  with intellectual disabilities reduce their time in the workforce, resulting in a lower income. 

Although starting a business may seem daunting, it can help you gain the flexibility to earn money while attending to your child's needs. Read our tips to get your idea up and running.

Identify Your Skill Set

When you can  offer solutions  to consumers, you have an excellent base for a viable operation that allows you to balance your child's needs with your work life. Consider your licenses, education, skills, and passions to pinpoint your best options. Ask yourself what experience you have and what problems you can solve for others.

Find Capital

Assess what funding is available to you. Evaluate whether you have the income or savings to finance your company, and decide what level of risk you are willing to take. You want to avoid taking on significant debt, if possible, to ensure security for your family. Look into grants from government agencies, loans from the Small Business Administration, or  angel investors.

Write a Business Plan You know what you want your business to look like, and you have all the required components in your head. So, why do you need to create a business plan ? Taking the time to write down the  details   of your new venture will help you:

• Recognize potential problems
• Secure funding
• Achieve objectives
• Stay focused
• Assess expenses

You have many things to keep track of each day for your child. It is easier to stay on track professionally and personally if you write down your plans.

Select a Business Structure

Now that you have an outline of your new company, you need to choose a formal structure. Your legal setup affects your liability, tax obligations, and funding sources. Review your options to find the best choice for your business and your family.

With all the time and effort you put into parenting, you want to simplify tax season. Ensure that you have an Employer Identification Number assigned to you. This  tax ID  identifies your business and is essential for tracking payroll taxes. With an EIN in place, filing your state and federal taxes is more straightforward, whether you file quarterly or annually.

Market Your Operation

You need to  advertise  your services to achieve successful growth. Start by creating a logo with good design to attract customers, build brand awareness and help you stand out in your industry. Your number one focus is your child, so save money and time by using an online  logo design maker with customizable templates. You can quickly choose a style and icon. Then, add your text and adjust the fonts, sizes, and colors to get the look you want.

Have a Support Network

Running a business while helping your child takes dedication, resolve, and energy. Make sure you have people you can talk to, friends who can give you a break when needed, and parents who understand the challenges of special needs children. Consider joining a  support group at ParentsCAN to help you feel less alone and overwhelmed. Your child also benefits when you take the time to care for yourself. 

When you carefully plan your business endeavor with your family in mind, you help ensure the success of your new and rewarding career.

Photo courtesy: Pexels.com

Building a Safer School: Creating Inclusive Safety Plans for Students with Special Needs

In today’s increasingly diverse educational landscape, the importance of creating safe and inclusive environments for all students, including those with special needs, cannot be overstated. Unfortunately, many schools struggle to incorporate the unique needs of students with disabilities. A comprehensive and inclusive school safety plan helps schools accommodate the needs of a diverse student population and creates a safe and supportive school environment—which is why PublicSchoolWORKS has created this resource on building inclusive school safety plans. Read on to explore the benefits of inclusive safety measures and discover how PublicSchoolWORKS can support your school in achieving these goals.

Identifying Potential Safety Risks and Challenges for Students with Special Needs

School safety plans list the actions that students, teachers, and school staff will take in response to an emergency. To develop an inclusive plan, it’s crucial to consider the physical, medical, developmental, sensory, and communication needs of students.

1.     Physical Accessibility and Mobility

Physical accessibility and mobility concerns are critical factors to consider in safety planning. Some students use adaptive equipment and devices to assist with mobility, such as a wheelchair, walker, crutches, etc. Other students may walk with an unsteady gate and/or are prone to falls. For these reasons, safety plans should account for:

• Students who are unable to evacuate independently.
• Students who will require the assistance of a staff member, and who will provide that assistance.
• Assistive/adaptive devices that must remain with a student.
• How to keep students safe once they have evacuated a building.

2.     Students with Medical Conditions

School safety plans should also account for the needs of students with medical conditions. Plans should specify the medical devices/medications that must remain with a student (e.g., Epi-pen, inhaler) and the staff members responsible for ensuring students receive the care they need.

3.     Sensory Sensitivity

Different signals are used to alert students to emergencies (e.g., sounds, lights, announcements). Some students become distressed when exposed to loud noises, bright lights, and in crowds. Their distress could create confusion or panic, which could jeopardize their safety. When creating safety plans, it is important to consider strategies to minimize sensory triggers yet do not interfere with student safety.

4.     Communication Barriers

Communication barriers can hinder a student’s ability to understand and follow safety procedures. During an emergency, students with speech or language impairments, hearing loss, autism, developmental impairments, and students who speak a language other than English may struggle to understand verbal instructions or communicate their needs to others. When developing safety plans, a vital consideration is how to communicate essential information in ways that all students can understand. One idea is to develop visual aids for use in emergencies.

Strategies for Inclusive School Safety Planning

Creating an inclusive and safe school environment requires thoughtful planning and individualized strategies. Below, we delve into key approaches for developing inclusive safety plans, including collaboration among stakeholders, the establishment of clear protocols, and the importance of effective training.

1.     Collaborate

Collaboration between school staff, parents, and students is vital to the safety of students. By working together, stakeholders can identify how to meet the unique needs of students and protect their safety during an emergency.

Many students with disabilities and/or medical conditions have individualized written plans (504 Plans, IEPs, Health Care Plans) that are developed through a collaborative process. As part of this process, team members should consider if specific accommodations are needed to keep a student safe in an emergency, and, if so, how to document and communicate those accommodations to the educators and staff members who will provide them.

2.     Create Clear Protocols

Developing clear protocols is essential to creating effective school safety plans. Everyone in the school should have a common understanding of what is expected of them during an emergency in relation to the needs and safety of individual students.

In addition, all areas of the school should be included in planning, such as transportation, auxiliary locations for which the school is responsible, and any events that occur outside of regular school activities (e.g., sporting events, performances, etc.)

3.     Engage Students with Special Needs

Additionally, the school should consider how it can better engage and support students with special needs in the development of these plans.

Schools are required to teach emergency response procedures to students. Many students with disabilities receive accommodations and modifications to assist with instructional activities. These same supports should be used when teaching and practicing emergency response plans.

4.     Provide Training to Staff and Educators

Training and professional development for staff members is essential in creating an inclusive school safety and security plan. Training is an effective way to educate everyone on their roles and responsibilities during an emergency. Training all staff with our online training courses such as Autism Awareness or Transporting Students with Special Needs can help prepare them if they need to step in during an emergency and help a student with special needs who they don’t usually work with.

Online Educator & Staff Training

Our online managed training solution allows educators and staff to complete compliance training and professional development when and where it’s convenient for them.

5.     Regularly Conduct Drills

A crucial component of an effective safety plan is conducting drills. As part of drills, staff should consider “if-then” scenarios for the variables that could develop during an emergency or created by a student’s abilities and needs.

For example, if a primary evacuation route becomes blocked or unsafe to travel, then what secondary routes are available and what challenges do those routes create?

This preparation can help staff members confidently provide a safe and effective response during an emergency.

Benefits of Implementing Inclusive School Safety Measures

Enhanced safety and well-being for all students is the primary benefit of implementing inclusive school safety and security measures. Appropriate accommodations and support strategies can help prevent injuries or harm during an emergency situation.

Improved school climate is an additional benefit of inclusive school safety and security planning. When students feel safe and secure they are better able to grow academically, emotionally, and socially.

In today’s increasingly diverse educational landscape, the need for schools to create safe and inclusive environments has never been more critical. By implementing comprehensive and inclusive school safety measures, we can foster a culture of empathy, understanding, and support for all students, ultimately creating a nurturing environment that promotes learning and growth.

PublicSchoolWORKS is proud to partner with schools on their journey towards greater school safety and inclusivity. With our expertise and dedication to transforming health and safety in the K-12 community, we invite you to partner with us in creating an inclusive district that ensures a safe and supportive environment for every student. Reach out to PublicSchoolWORKS today to learn more about how our solutions can support your school in achieving a truly inclusive school safety plan.

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Student Business Ideas For Special Education

February 14, 2020 by Fiona

Having a student business has SO MANY benefits.  Depending on what your product is, you have the opportunity to practice independence, money math, cooking, responsibility, and so much more!  For classrooms that do not have to focus on academics as much, this is the perfect place to start!  You can make it something as small as a once a year event if your class is unable to take too much time off for the business. Or, you can make it a daily business!  The possibilities are endless, and it really just depends on what resources you have access to, and what your students are interested in doing!

This post contains affiliate links.

Getting started with a student business

• Show students ideas, see if they have any unique ideas as well.  This will be their business, the more interested in the product they are, the more successful creating this business will be!
• Ask your administration for permission (your administration might want to see what your “student business plan” is first, so make sure you have it somewhat planned out).  There may be certain regulations that will prevent you from making or selling certain things.
• Setting up guidelines & safety rules, hours of operation, job tasks, price (money math) and calculating potential profit.
• Supplies (try and get donations if possible), or utilize bulk or dollar stores

Marketing your student business or product

• Hand paint/draw/make posters & flyers.  If your students are handy enough to make materials on the computer, that’s awesome too!
• Work on social skills going to each class making announcements about your product.
• Ask the front office to use the loud speaker to make an announcement.
• Help your students on making a spreadsheet to take pre-orders or track orders as paid or unpaid.  Keep track of your customers, what room they are in, how many order they want, if they still owe money…etc.
• Work on social skills again to go to each class taking pre-orders to prevent overstock and build interest in the product or selling event coming up.

Student business ideas

The fun and educational part of this whole process is setting up the business and marketing the business with your students.  They are technically the creators of this business, so it would be in your best interest to help them create something unique and one of a kind from beginning to end.  Whether its finding pictures on the internet, making a flyer or spreadsheet, or painting a poster, these are all perfect hands on learning moments.

Your student business does not have to involve money/profit, although there are more life skills educational opportunities when you are dealing with money.  It can simply be to just practice vocational skills or volunteer.  I will go over some ideas below for a student business where the focus is not on profit.

Farmers Market or Flower Shop

If your school or classroom doesn’t already have a garden, you should totally think about starting one!  There are so many benefits and opportunities that can come about from running a class garden.  One of them being a farmers market business!  Depending on what you plant and how big your garden is, your farmers market business will not be a daily business.

This is perfect for classrooms that do not have the time to manage a business on the daily.  Rather, they can concentrate on the business more as special events when a harvest is ready.  One idea for a special event could be pumpkins in October.  Many staff or classrooms may be doing activities that need pumpkins during that time of year.  In addition to selling fruits and vegetables that you grow in your garden, you can also grow flowers for a flower business.  Perfect for special events such as Mother’s day.

Food – Snack, Lunch, or bring home

**ALWAYS MAKE SURE TO RUN YOUR BUSINESS PLANS BY WITH YOUR ADMINISTRATION. SOME SCHOOLS DON’T ALLOW THINGS TO BE SOLD TO STUDENTS OR ANYONE (ESPECIALLY FOOD ITEMS DUE TO FOOD REGULATIONS), SOMETIMES IT MAY HAVE TO BE BEFORE OR AFTER SCHOOL – EVERY SCHOOL IS DIFFERENT.

Here’s a business that has so many possibilities!  You’re going to want to pick something that is inexpensive and easy to make in bulk.  Adding on to the reasons why you should have a classroom garden, you can make awesome recipes from the fruits & vegetables you harvest.  One of the easiest and cheapest (if you don’t have a garden) recipes to make is salsa!  Making salsa can be as easy as throwing the ingredients into a blender.  Here are 25+ Homemade Salsa Recipes   by The Free Range Life.

There are tons of recipes out there on the internet.  Whatever you choose to plant in your garden, Pinterest those ingredients and you will be sure to find something fun and easy to make and sell.  Some easy recipes you can get started with are soups, cupcakes, puddings, walking taco, corn on the cob, lemonade, cookies…etc!

Check out this group or individual activity to promote socialization and find out student preferences for the workplace!

Dry Mixes…

Here’s an idea shared by @anfarrington on instagram.  Ashley said her classroom made dry mixes of cookie mix, detergent, soups and spice blends.  This is a great way to incorporate measuring and mixing skills.  These would be easy to sell in zip loc baggies or recycled jars that you are able to collect through donations. Heres Mix Recipes in 31 Easy Categories by Budget 101.

Juices, Smoothies, Slushies…

This was the perfect item to sell as a student business (Agua Frescas) during ESY.  We took pre-orders and delivered drinks to classrooms, and then we set up a booth at snack and lunch time during a few days.  It was a huge success and we ended up making about $300 profit from just a few days of work.  We used plastic cups with lids and straws , which made it easier for delivery.  Another spin off of this idea would be to make smoothies or slushies!

Click here to read about an ESY Slushie business!

Click here to read about this fruit juice business!

Pizza, Sandwiches, Baked Goods…

Our school cafeteria oven gets backed up with many other classrooms using it, so I decided to get my own mini version and I absolutely love it!  I ordered a convection oven with a dedicated pizza drawer in it so that my students could cook a variety of items in the classroom.  Making pizzas is pretty easy (if you aren’t making ingredients from scratch).

• I found pizza pans, pizza cutter, and over-sized spatula at the Dollar Tree.
• You can get pre-made pizza crusts, a jar of pizza or marinara sauce, mozzarella cheese, and optional toppings at most grocery stores. 
• If you plan on keeping the pizzas warm and delivering them, you can get a set of 50 plain pizza boxe s on Amazon.

There are many opportunities to decorate the boxes with a logo or art of some sort.  I would suggest limiting pizza sales to staff and classrooms that way delivery isn’t far and the pizza stays warm.  Depending on how many pizza you can make at once (The oven I mentioned aboved makes one every 12 minutes), you may have to set up your business to only take one classroom order per day, or only on Fridays…etc.  If you only make it a weekly or monthly event, it would be fun to have a “Friday Pizza Slice Sale” and set up a booth.

Click here to read about a bread bakery business!

Click here to read about a fresh baked cookie business!

Restaurant/Cafe

Photo courtesy of Sue Hurley Herring

We plan a staff lunch in our classroom once a month. We transform the room into the Wonderful Wednesday Cafe! We usually make one sandwich or pasta, 2 soups, 1 salad and a dessert.

This idea is definitely next level!  Make sure to get permission from your administration on food regulations before diving into this idea.  On the other hand, you can also pick up food orders from a restaurant and serve those items.

Food Ideas That Don’t Require Too Much Cooking

If you get a popcorn maker, you can make a variety of flavors of popcorn!  Who doesn’t love popcorn?  Just add a little parmesan, caramel & salt, or chocolate just to name a few.  Popcorn makers are very inexpensive, get one here !

Baked potatoes are so easy to make, especially if you don’t have a full blown kitchen to work with!  All you have to do is cook on full power in the microwave for 5 minutes. Turn over, and continue to cook for 5 more minutes. When the potato is soft, remove from the microwave.  To keep it warm, wrap it in foil.  From there, have the students put out bowls of toppings like butter, sour cream, chives, cheese…etc.  You can have the students serve it, or make it self serve!

AD: DIFFERENTIATED & VISUAL vocation reflection forms for students to fill out after an on or off campus job. Students will identify where they worked, how they traveled there, what skills or tasks they work on or learned, rate their performance, rate how much they liked their experience, clock in and out, calculate how long they worked, and space for a job coach to leave additional notes.

Greeting Cards & Birthdays

Photo courtesy of Andria Baumann & Laure Ahrendt of Made With Love: Greeting Cards ♥️ from Minnesota

Such a simple and fun student business.  Another spin off business from this idea is to produce birthday cards and deliver them for staff birthdays.  You can easily ask human resources for a list of birthdays (my school posts them in the staff lounge).  Make a copy of it each month and make personal birthday cards to deliver on the day of.  Another transition classroom delivers king sized candy bars on staff birthdays.  It’s a nice little gesture to brighten someone’s day, and the students can learn the gift of giving.

Here’s a super easy product to make!  My classroom sold sugar body scrubs around the holidays and it was a hit!  Many people purchased these as gifts.  First, we collected empty baby food jar donations, so all we had to purchase was coconut oil, sugar, and scent extracts.  Then, we added handmade gift tags which we tied with ribbon onto the jars. Next, we made circle labels and glued them to the top of the jars.   We had different sized jars and sold them for $3 and $5.   There were several different “flavors” and before taking orders, I had students go around with the product so that potential customers could smell the product themselves.  Here are   30+ Homemade Body Scrubs   by A Spectacled Owl.

Artisan Soaps

Coffee Shop/Snack Cart

This is such a successful and great idea for a student business that several teachers have written about already, so I won’t spend too much time writing about it. And it’s not just coffee, expand products to hot chocolate, tea, or a mini snack shack! 

You can do this a variety of ways, take pre-orders and deliver, go around with a cart, or have a booth or snack shack.  This is a great opportunity for students to socialize, take orders, inventory, handle money, and so on.

Check out this blog on starting a coffee cart:

Here’s a fun student business! Piñata’s are fun and easy to make, and students can have free reign on their designs.  Read more about Starting a Classroom Business in a Special Education Classroom by Little Miss Kimberly Ann, her classroom made a successful piñata business!  Here’s a tutorial on DIY Pinata in 30 Minutes by Pretty Little Party Shop.

Running Errands & Delivery

This one won’t be a huge money maker, but you can either do this as a volunteer student business, or charge a small fee.  If your classroom is allowed to go off campus as much as possible like mine (adult transition), this is the perfect job for you.  There are usually many other classrooms that would like to do cooking lessons or need something for the classroom but they are unable to go off campus without setting up a field trip.  This is when your class comes in handy to run errands or make a delivery for other classrooms.

Students can practice their customer service by answering the phone or and email to take delivery requests and make a spreadsheet to keep track of requests and times.  You can also have students determine where they need to go to successfully run the errand or delivery, and how they are going to get there.  Any opportunity to go off campus is always a treat for my students so we always look forward to running errands for other classrooms. Here are some ideas on what types of errands to run to deliver:

• Grocery store run for cooking lesson, class party, snacks…etc.
• Hardware store to fix something.
• Art supplies for a craft.
• Library to return books.
• Post office to drop off pen pal letters.
• Pick up a food order.
• Pick up supplies for an assembly or special event.

Check out this Halloween Candy Delivery business !

Holiday Grams

This is a cute and easy idea for a student business around the holidays.  A popular holiday to hand out grams are Valentine’s Day!  You could incorporate this into many different holidays though.  The easiest and cheapest option would be to do a candy gram, but I’ve seen soda grams or you could get creative and incorporate cooking skills by baking cookies or a special treat.  The students can hand make tags with clever sayings, along with a “To: and From:”.  Students can practice social and money skills going to each classroom taking order and collecting money, and then they can practice delivery skills on the date the grams are to be delivered.  Here are The 11 Best Candy Gram Ideas by The 11 Best.

Crafts & Handmade Items

Pinecone succulent craft.

There’s something about handmade art/gifts that just sell without persuasion.  Many people would rather purchase something that was handmade, and it feels a lot more heart felt to receive something hand made.  If people (especially parents), know that the money is going towards a good cause, it will be an easy sell!  Here is one of the art projects I have done in my class that was very successful around Mother’s Day.  Click here to read the tutorial on how to make this cute gift!

Pumpkin Craft

Here’s another craft I have personally done in my classroom that was very easy to prep, low cost, and most of my students could do individually or with little prompting.  These cute festive toilet paper pumpkins were a hit!  We sold them for about $3 a pumpkin, 4 for $10, and most people wanted to buy more than one.

You’ll need is toilet paper rolls (collect donations or go to a dollar store), festive fabric (get on sale or with a coupon at JoAnn’s), floral leaf stems, pipe cleaners, and construction paper or thick wooden twigs/stems.  All you have to do is put the toilet paper in the center of the fabric square (the size will depend on the size and thickness of the toilet paper), and stuff all of the ends into the center of the toilet paper.  Then stick the makeshift stem into the top to secure the fabric. For optional extra strength, you can use a hot glue gun to secure.  That’s it!

Upcycle and utilize materials that are just going to be throw away anyways – like pallets!

This photo is courtesy of Sue Hurley Herring

We also started a Pop-Up shop this year. Staff love it! We use pallets from our school so we only have to pay for paint. We have also made ornament wreathes, pallet pumpkins, and seasonal cards.

Photo courtesy of Rachel McBride

Dragon flies are made of upcycled fan blades & table legs

Check out this beaded lanyard business! Read more about it here .

Check out this bracelet business!  Read more about it here .

Check out this cloth mask business!  Read more about it here .

This photo courtesy of Dawn McPhie Imbrogno of Special-Tee Pet Toys

We make dog toys out of recycled t-shirts and donated tennis balls.

Click here to check out this dog treat bakery business!

This is one of the easiest ways to make money – many people on campus are probably drinking out of a can or bottle, all you have to do is set out a recycle bin or ask classrooms to save their recyclables and have students come by to collect them each week.

Check with your local recycle centers, some pay for batteries or electronics like computers, cellphones, printers…etc!

Charity Programs

Click here to read about a volunteer experience chairty donation program preparing and assembling snack and care packages.

Now you have Business… Incorporate Vocational Skills with student time sheets!

Here’s a great opportunity for students to practice filling in a time sheet if they are consistently working on the business.  They can also fill out a time sheet for off and on campus jobs.  Download the time sheets  here .

Thanks for reading!

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Home » Sample Business Plans » Education » School

How to Write a Private School Business Plan [Sample Template]

Are you about starting a private school (nursery, primary or high school)? If YES, here’s a complete sample private school business plan template & feasibility report you can use for FREE. Okay, so we have considered all the requirements for starting a private school.

We also took it further by analyzing and drafting a sample private school marketing plan template backed up by actionable guerrilla marketing ideas for private schools. So let’s proceed to the business planning section.

Why Start a Private School?

One of the best things that can happen to anyone is to have a private school. This is one very lucrative business that will continue to rake in money for its owners. As an aspiring entrepreneur who is looking towards starting a business, you should ensure that whatever business you intend to start, you make sure that it is located in an appropriate place.

For example; if you want to start a private school, it will be a wrong business judgment if you decide to site the school close to an industrial area or close to a market. Aspiring entrepreneurs therefore are urged as a matter of necessity to ensure that they carry out a thorough market research and feasibility study of the industry they intend to go into before investing their hard earned money and time.

It is known fact that the demand for private schools is driven by the fact that most public cum government owned schools cannot accommodate every students or potential students in a given geographical location. In some cases, students with special needs cannot cope in public schools hence the need for private schools.

If you think starting a private school business sounds like what you want to do. Then you may want to use the business plan below as a guide.

A Sample Private School Business Plan Template

1. industry overview.

Private schools which is also known in the united states as independent schools, non-governmental, or non – state schools are schools that are not administered by either the local, state or the federal governments; hence, they have the right to select their students and are funded in whole or in part by charging their students tuition fees, rather than relying on mandatory taxation through public (government) funding.

Some private schools have structure in place that offer scholarships to some students, which makes the cost cheaper, depending on a talent such as sport scholarship, art scholarship, academic scholarship the student may be brining to the private school, financial need, or tax credit scholarships that might be available.

The Private Schools industry comprises of primary that is kindergarten through sixth grade and secondary that is seventh through 12th grade) educational institutions that are predominantly funded through enrollment and tuition fees from students and of course from other private sources.

Recent reports released by IBISWORLD shows that the revenue for the Private Schools industry is expected to increase, as the economy continues to recover. The indicated that during the five years to 2016, enrollment decreased, which was a trend attributable to rising costs and competition from charter schools.

However, going forward, in the next five years, household income is anticipated to increase, making it easier for families to afford private-school tuition. Additionally, enrollment declines will lesson, resulting in more stable demand for private schools

In the United States of America and of course in most countries of the world, The Private Schools industry is indeed a large and thriving industry. Statistics has it that The Private Schools industry in the United States of America, is worth $52 billion, with an estimated growth rate of 0.1 percent.

There are about 25,742 registered and licensed (accredited) Private schools scattered all around the United States of America and they are responsible for employing about 644,320 people.

Aside from Catholic schools, which is the second largest sector after government schools, with around 21 percent of secondary enrollments, no other private school can boast of dominating the market; every player in the industry can comfortably compete in the industry.

It is important to state that the barriers to entry into the Private Schools industry are high. As a matter of fact, the private school industry is an industry in which it is pretty difficult for new entrants to establish themselves. So also, the reputation of the private school is of utmost importance, as private schools that have a good history of getting students into prestigious colleges often have the best reputations hence good enrollments.

With this, it is obvious that a new entrant in to the private school industry cannot offer this. Reputation indeed is imperative to parents’ decisions when shopping for private school for their wards. This is so because the quality of education cannot be assessed until well after it is complete. As a major marketing tool, schools need to show parents a track record of admission to elite colleges and universities.

Even though this might seem like a saturated industry, the industry is still pretty much open for aspiring school proprietors and proprietress to still come in and compete. As a matter of fact, if you conduct your research and feasibility studies very well before starting your own private school couple with impressive profile of your faculty members, you are likely going to struggle less to make headway in the industry.

2. Executive Summary

Rolland Gyros International Private School is an international private school that will be located in a well – populated residential estate in Ashville – North Carolina, United States of America. We are a standard private school that is composed of primary (kindergarten through sixth grade) and secondary (seventh through 12th grade) educational institution that will be predominantly funded through tuition fees and levies from students and of course from other private sources.

Rolland Gyros International Private School is a client-focused and result driven private school that provides broad-based learning approaches and experience at an affordable fee that won’t in any way put a hole in the pockets of our clients (students and parents alike).

We will offer standard and professional teaching services in a highly secured and conducive learning environment to all our students that is primary (kindergarten through sixth grade) and secondary (seventh through 12th grade). We will ensure that we work hard to meet and surpass all our students’ expectations and educational goals whenever they enroll in our tutorial college.

At Rolland Gyros International Private School, our students’ overall best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professional educationist cum teachers in various subjects who are well experienced and passionate in imparting knowledge to students at various learning ladder.

Rolland Gyros International Private School will at all time demonstrate her commitment to sustainability, both individually and as an educational organization, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our students’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our students.

We have plans to offer learning platforms to people with both learning disability and physical disability (especially the blind, the dumb and the deaf). Our overall business goal is to position our private school to become the leading tutorial brand in the educational industry in the whole of Ashville – North Carolina, and also to be amongst the top 30 private schools in the United States of America within the first 12 years of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Ashville is the right place to launch our private school.

Rolland Gyros International Private School is founded by Dr. (Mrs.) Irene Rolland Gyros and family. She is an educationist per excellence and she has won many awards in the education sector in the United States. Dr. (Mrs.) Irene Rolland Gyros has both the academic qualifications and experience to run a private school that can favorably compete with other leading private schools not only in Ashville – North Carolina, but also throughout the United States and Canada.

3. Our Products and Services

Rolland Gyros International Private School is going to offer varieties of educational services within the scope of the education board in the United States of America. Our intention of starting our private school is to soundly educate people in various subjects and of course to make profits from the education cum private schools industry and we will do all that is permitted by the law in the US to achieve our aim and business goal.

Our service offerings are listed below;

• Teaching basic literacy and numeracy
• Establishing foundations in science, mathematics, geography, history and other social sciences
• Constantly working hard to meet regulatory accreditation standards
• Administering private funding efforts
• Providing access to extracurricular activities
• Retailing of Educational Books and Materials

4. Our Mission and Vision Statement

• Our vision is to build a highly competitive private school that will become the number one choice for both parents and students in the whole of Ashville – North Carolina.
• Our vision reflects our values: integrity, service, excellence and teamwork.
• Our mission is to provide professional and conducive learning environment to students at different level of learning.
• Our overall business goal is to position Rolland Gyros International Private School to become the leading private school brand in the educational cum private school industry in the whole of Ashville – North Carolina, and also to be amongst the top 30 private schools in the United States of America within the first 12 years of operations.

Our Business Structure

It is a known fact that, the success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available roles in the organization. Rolland Gyros International Private School will build a solid business structure that can support the growth of our private school.

We will ensure that we hire competent hands (teaching and non – teaching staff members) to help us build the private school of our dream. The fact that we want to become one of the leading private school brand in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Rolland Gyros International Private School;

• Head of The Private School(School Proprietress)

School Administrator

Tutors for Various Subjects – Secondary (seventh through 12th grade)

Tutors for Various Subjects – Primary (kindergarten through sixth grade)

• Accountant / Bursar
• Client Service Executive / Front Desk Officer

Security Officers

5. Job Roles and Responsibilities

Head of the Tutorial College / School Coordinator:

• Responsible for providing direction for the college
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for handling high profile clients and deals
• Responsible for fixing fees and signing business deals (partnership)
• Responsible for signing checks and documents on behalf of the tutorial college
• Coordinates all arms of the tutorial school (tutorial center, adult education, home tutors and special education)
• Evaluates the success of the tutorial college
• Reports to the board of the tutorial college
• Responsible for overseeing the smooth running of HR and administrative tasks for the tutorial school
• Designs job descriptions with KPI to drive performance management for tutors (teachers)
• Regularly hold meetings with key stakeholders (parents and member of the school board) to review the effectiveness of the schools’ Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversees the smooth running of the daily activities of the private school.
• Effectively teach subject / subjects as assigned by the school administrator
• Accesses the progress of students under their care
• Ensures that students abide by the rules and regulations of the private school
• Contributes his / her quota towards growing the private school
• Receives complaints from parents and channel it to the appropriate quarters
• Handle any other duty as assigned by the school administrator.
• Ensure that students abide by the rules and regulations of the school administrator
• Handles any other duty as assigned by the school administrator.

Marketing Executive

• Identifies, prioritizes, and reaches out to new students, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the school

School Bursar (Accountant)

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for Rolland Gyros International Private School
• Serves as internal auditor for Rolland Gyros International Private School

Client Service Executive

• Welcomes / receive parents and students by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with parents and students (e-mail, walk-In center, SMS or phone) provides the parents and students with a personalized customer service experience of the highest level
• Through interaction with parents and students on the phone, uses every opportunity to build parent’s interest in the schools’ products and services
• Manages administrative duties assigned by the HR and Admin Manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to parents and students when they make enquiries
• Receives parcels / documents for Rolland Gyros International Private School
• Distribute mails in the organization
• Handles any other duties as assigned by the School Administrator.
• Responsible for cleaning the school facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the schools facility
• Handles any other duty as assigned by the school administrator
• Ensures that the school facility is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the building on a 24 hours basis
• Submits security reports weekly
• Any other duty as assigned by the school administrator

6. SWOT Analysis

Rolland Gyros International Private School engaged the services of a core professional in the area of business consulting and structuring with bias in the education sector to assist us in building a well – structured private school that can favorably compete in the highly competitive education cum private schools industry in the United States.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Rolland Gyros International Private School. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Rolland Gyros International Private School;

As a private school, our core strength lies in the power of our team; our workforce. We have a team with excellent qualifications and experience in the educational sector. We are well positioned in a community with the right demography and we know we will attract loads of students from the first day we open our doors and welcome students for enrollment.

As a new private school in Ashville – North Carolina, it might take some time for our organization to break into the market and gain acceptance via reputation in the already saturated education cum private schools industry; that is perhaps our major weakness.

• Opportunities:

The opportunities in the education cum private schools industry is massive considering the number of parents who would want their wards to perform excellently well in their education and go ahead to be admitted in Ivy league colleges. As a standard and international private school, Rolland Gyros International Private School is ready to take advantage of any opportunity that comes her way.

Every business faces a threat or challenge at any part of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the private school.

Some of the threats that we are likely going to face as a private school operating in the United States of America are unfavorable government policies that might affect private schools, the arrival of a competitor within our location of operations and global economic downturn which usually affects spending / purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

The trend in the private school line of business is that the key to attracting students is the educational performance and the pass rate of their students in national exams. Any private school that has good records will always thrive. The demand for private schools is driven by the fact that most public cum government owned schools cannot accommodate every students or potential students in a given geographical location.

In some cases, students with special needs cannot cope in public schools hence the need for private schools. The economic downturn hasn’t really affected this industry, especially in countries that believe in the efficacy of education.

The areas you would need to spend heavily on is in ensuring that your school is up to standard, your advertisements, and on insurance policy cover. Lastly, it is trendier to find private schools engaging in extra – curricular activities and as a matter of fact, a private school that thrives in sports can leverage on that to attract students who are sports inclined.

8. Our Target Market

As a standard and international private school, Rolland Gyros International Private School is going to offer varieties of educational services within the scope of the education board in the United States of America. Our intention of starting our private school is to soundly educate people in various subjects and of course to make profits from the education cum private schools industry

Our target market as a private school cuts across people (students) of different class and people from different culture background whether African, White, Caucasian, Latinos, Indians, and Asians. We are coming into the education cum private schools industry with a business concept that will enable us work with the students at different learning stages residing in and around Ashville – North Carolina.

Our competitive advantage

Indeed the private schools industry is highly competitive and the entry barriers are high. As a matter of fact, the private school industry is an industry in which it is pretty difficult for new entrants to establish themselves. So also, the reputation of the private school is of utmost importance, as private schools that have a good history of getting students into prestigious colleges often have the best reputations hence good enrollments.

We are quite aware that to be highly competitive in the education cum private schools industry means that you should be able to deliver consistent quality service, your students should be able to experience remarkable difference and improvement and you should be able to meet the expectations of both students and parents alike.

Rolland Gyros International Private School might be a new entrant into the education cum private schools industry in the United States of America, but the management staffs and owners of the private school are considered gurus. They are people who are core professionals, licensed and highly qualified educationist / teachers at various levels of learning in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees (teaching and non – teaching staff members) will be well taken care of, and their welfare package will be among the best within our category (startups private school in the United States) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Rolland Gyros International Private School is established with the aim of maximizing profits in the education cum private schools industry and we are going to go all the way to ensure that we do all it takes to attract students on a regular basis.

Rolland Gyros International Private School will generate income by offering the following tutorial services;

• Teaching High school students various subjects in our private school

10. Sales Forecast

One thing is certain, there would always be parents and students who would need the services of private schools to be able to achieve their educational goals and as such the services of private schools will always be needed.

We are well positioned to take on the available market in Ashville – North Carolina and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the private school and our student base.

We have been able to critically examine the private schools cum education market in the United States of America and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Ashville – North Carolina. Below is the sales projection for Rolland Gyros International Private School, it is based on the location of our tutorial center and of course the wide range of tutorial services that we will be offering;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $450,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. So, there won’t be any major competitor (private school) offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition amongst private schools in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing concerns. Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the private school.

We will also ensure that our students’ excellent results from national exams and other exams speaks for us in the market place; we want to build a standard and first – class private school that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow our private school to become one of the top 30 private schools in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Ashville – North Carolina but also in other cities in the United States of America.

Rolland Gyros International Private School is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our private school by sending introductory letters alongside our brochure to schools, parents / household and key stake holders in Ashville – North Carolina.
• Print out fliers and business cards and strategically drop them in schools, libraries and even student organizations.
• Creating a website, allows parents to be able to look you up, and also allows you to post general study tips, giving you an added advantage.
• Use friends and family to spread word about our private school
• Introduce Rolland Gyros International Private School to learning specialists, school coaches, school administrators, teachers, guidance counselors especially as they are with students everyday
• Post information about Rolland Gyros International Private School on bulletin boards in places like schools, libraries, and local coffee shops.
• Placing a small or classified advertisement in the newspaper, or local publication about Rolland Gyros International Private School
• Using tutorial referral networks such as agencies that will help match students with Rolland Gyros International Private School
• Joining relevant association or body that will enable you network and meet others in same industry.
• Advertising online by using an advertising platform such as Google Adwords, that will allow us place text advertisements alongside on websites with related contents, and along results from search engines.
• Advertise our private school in relevant educational magazines, newspapers, TV stations, and radio station.
• Attend relevant educational expos, seminars, and business fairs et al
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We are aware of the potency of a good publicity strategy hence we have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both parents and students in the whole of Ashville – North Carolina which is why we have made provisions for effective publicity and advertisement of our private school. Below are the platforms we intend to leverage on to promote and advertise Rolland Gyros International Private School;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Ashville – North Carolina.
• Engage in road show from time to time in targeted neighborhoods in and around Ashville – North Carolina
• Distribute our fliers and handbills in target areas in and around Ashville – North Carolina
• Passing general information via our school’s social media handles like twitter, Facebook, Google hangouts etc.
• Ensure that all our teaching and non – teaching staff members wear our branded shirts and all our vehicles are well branded with our schools’ logo et al.

12. Our Pricing Strategy

Private schools in the United States of America and of course in all the parts of the world charge students per tem / per session and students have the options of either paying their tuitions before resumption or during the school session.

Private schools generally charge students based on loads of factors, locations, services offerings and extra – curricular activities et al At Rolland Gyros International Private School we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance.

In addition, we will also offer special discounted rates to all our students at regular intervals. We are aware that there are some students that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such students’ needs.

• Payment Options

At Rolland Gyros International Private School, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up a private school business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by acquiring a large facility, then you would need a higher amount of capital as you would need to ensure that your employees are taken care of, and that your private school’s environment is conducive enough for the students to learn.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a private school business; it might differ in other countries due to the value of their money. However, this is what it would cost us to start Rolland Gyros International Private School in the United of America;

• Business incorporating fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring a large facility that will accommodate the number of block of closes, playing field, staff offices and parking lots et al (Re – Construction of the facility inclusive) will cost – $350,000.
• Equipping the classes and office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $50,000
• Launching an official Website will cost – $500
• The budget for the payment of salaries for the first three months of operations: $120,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $15,000

Going by the market survey and feasibility studies conducted, we came to the conclusion that we will need an average of $750,000 to start a small scale but standard private school in the United States of America.

Generating Funding / Startup Capital for Rolland Gyros International Private School

Rolland Gyros International Private School is a family business that will be owned and managed by Dr. (Mrs.) Irene Rolland Gyros and her immediate family. They are the sole financial of the private school which is why they decided to restrict the sourcing of the start – up capital for the private school to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $250,000 (Personal savings $200,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is a known fact that the future of any business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and of course the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Rolland Gyros International Private School is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers (students and parents alike) over is to ensure that we offer nothing less than the best, to offer quality education to all our students so much so that they can favorably compete with students all over the United States and gain admission to Ivy League colleges.

Rolland Gyros International Private School will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

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• Apr 04 12:26 AM

Plans for vocational school for those with special needs Share

April 3, 2024 4:25 pm

[File Photo]

Pioneer Education Fiji Managing Director Malisha Chand says their major goal is to create job opportunities for those with special needs.

Chand says the school is planning on expanding and including a vocational centre to train and teach those with special needs.

She adds that they intend to instil skills such as baking and gardening to help them generate income.

“We plan to expand into a vocational level where we want children aged 18 and older who have special needs to learn basic hands-on activities such as cooking classes, baking classes, handicrafts, and gardening. So basically, what we want to do is equip them with trade, and they can earn by themselves.”

Chand explains that families with children who have special needs might not have the financial resources to provide for all their needs.

Therefore, teaching the child a trade could be an opportunity for them to earn a steady income in the future.

She is adamant that the implementation of a vocational school would provide opportunities for students with special needs and promote inclusive employment.

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Special needs school plans set for approval

Plans for a special needs school in Selby are expected to be approved after calls from struggling families.

The multimillion-pound school would be built on farmland south of the A63 Hull Road, if given the go-ahead.

It would have capacity for 100 pupils, focusing on those with communication and interaction needs.

North Yorkshire Council is due to consider the application, which has been recommended for approval, at a planning meeting on 9 April.

Six years ago, the council placed a government funding bid for the development, saying that local families had "struggled for years with having to bus youngsters to schools in other areas".

With rising numbers of children with special educational needs and disabilities (SEND), the authority estimated that 350 more SEND school places would be needed in North Yorkshire by 2028.

According to the Local Democracy Reporting Service , proposals for the school, which would employ an estimated 70 members of staff, have been met with 175 letters of support.

One parent wrote: "There are too many SEN children having to travel for hours to receive a suitable education they can access and are entitled to.

"The parents and children with neurodiversity and disabilities already have to fight far too much. This school should be a given, not another fight."

Another parent said families had been put under "great pressure and strain" with school travel problems, adding that the proposal would "help everyone".

However, both the Campaign to Protect Rural England and Osgodby Residents Association have objected to the proposal.

They highlighted the loss of grade I agricultural land and the impact it would have on those living nearby.

A spokesman for the residents association said: "Too much arable land has already been lost to development in Selby District and there are many brownfield sites being left undeveloped.

"Once high quality arable land is built on, it is gone forever and cannot be replaced. This is not good for the farming industry, the environment, nor the long-term economy."

In response, planning officers said the Selby area benefited from a high proportion of the best and most versatile farmland, so the need to safeguard it was "not as critical as it may be in other locations".

In a report to be considered by the planning committee, officers stated: "It is inevitable that to deliver future development, best and most versatile land will be lost."

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What costs a dual special needs plan can cover for you

by FRESH LIVING

KUTV — It’s always a good time to take stock of your personal health.

If you have Medicare or Medicaid, you may qualify for what is known as a Dual Special Needs (D-SNP) plan.

Roger Reese, director of UnitedHealthcare Medicare Plans, spoke to Elora about what a D-SNP plan can do for you.

For more information visit getdual.com.

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• Entertainment

TD denies he ‘promised’ more money to fund special needs school

A Government TD has rejected claims he told ‘mistruths’ about additional funding plans for a special needs centre now facing a financial crisis.

Joe Flaherty, a Fianna Fáil TD from Longford, was accused by his fellow local, Fine Gael senator Micheál Carrigy , of telling ‘mistruths’ in the Seanad last week.

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Story continues below.

Mr Carrigy raised the issue of funding for St Christopher’s Special School in Abbeycartron, Co. Longford, which was founded by parents to provide much-needed community-based services for people with intellectual difficulties.

Mr Carrigy told the Seanad: ‘There is currently a significant deficit of €250,000 per month. This will decrease to €140,000 per month when the 8% increase for section 39 organisations that was agreed prior to Christmas comes into play.’

He said a ‘significant number’ of staff left the centre a number of years ago to work in the HSE as a result of wage disparities.

‘In recent months, to my understanding, there have been a number of issues around delays in pay,’ he said. ‘Staff have contacted my office about the matter. Issues around pension contributions not being forwarded to various companies and so forth came to the fore in recent weeks.’

He said he had met with management and spoke to members of the board of directors to discuss the issue.

‘This organisation is at crisis point,’ he added.

‘When the wage increase comes into place, there will be a deficit of €140,000 per month. That amounts to almost €1.7million by the end of the year.’

Mr Carrigy said of Mr Flaherty, who is the only Government TD in Longford: ‘In 2022, Government TDs in our county made promises of additional funding to cover wage increases.

‘The board of directors made a decision to increase the wages of staff in light of the high numbers that were leaving the organisation. It did so on the basis that it was told that funding would be made available to cover the increase. That promise was made by a local TD in Longford. It is now early 2024.’

He said staff have not been paid on time in recent months, and that in recent weeks, it was discovered there was a ‘significant financial shortage’.

The HSE has now had to come on board to ‘front-load money’ from the end of the year to allow the school to get over its immediate financial difficulties.

Mr Carrigy said St Christopher’s Special School’s funding woes were caused by ‘false truths’ told to staff and the board that ‘money was in place’. He added: ‘As someone who represents the people of Longford, I need to know what the facts are because those involved are not being told the facts by another public representative in the county. They are being told lies. They were informed that money was put in place and that is not the case.’

Mr Carrigy clarified his claims about ‘lies’ after being warned by the chair of the Seanad.

Instead, he said they were being told ‘mistruths’.

Sources have insisted the board is clear ‘no assurances’ were given by Mr Flaherty.

Responding to the claims, Mr Flaherty said ‘serious financial issues’ at St Christopher’s Special School began to emerge in 2023, leading to Revenue getting involved. He said the HSE had injected around €3.5million into the organisation so far.

‘I have never made a political football out of the service,’ said Mr Flaherty.

‘Regardless of baseless jibes, what matters is the service to service users and the staff.’

He said the ‘only one’ making the allegation that promises were made by senior people to St Christopher’s to allow it to increase its spending on salaries was Senator Carrigy.

‘The HSE is getting to the bottom of it,’ he responded when asked how the organisation had got itself into a financial crisis.

St Christopher’s did not respond to the Irish Daily Mail ‘s request for comment.

Meanwhile, Disability Minister Anne Rabbitte also denied making any additional service funding promises.

A spokesman for the Fianna Fáil TD said: ‘Minister Rabbitte has made no verbal assurances to St Christopher’s regarding funding for salaries.

‘Such issues in the first instance would be a matter for the provider to engage on with the HSE. Any such agreement would be between the provider and the HSE, not with the minister or department.’

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Summit School District failed to meet needs of a group of students with disabilities, says Colorado Department of Education

News News | Mar 31, 2024

Kit Geary   

[email protected]

The Summit School District improperly removed a specific type of class, co-taught by a general education teacher and a special education teacher, from the special education plans of ninth grade students “without regard for those students’ individualized needs,” according to a recent ruling by the Colorado Department of Education.

The issue was systemic, affecting 20 ninth graders with learning disabilities this school year, the ruling said. The state education department demanded Summit School District correct the violation, including offering the affected students additional services to make up for what they missed in the co-taught classes.

Most of the students in this case, around 80%, speak Spanish as their primary language.

The Summit School District said in a statement that it has “taken immediate steps to address the concerns raised and evaluate our practices for opportunities to enhance our service quality. This reflection is part of our unwavering dedication to continuous improvement and our belief in the power of collaborative efforts with our parents and guardians to foster an environment of growth and learning.”

The ruling stems from a state-level complaint made in September on behalf of a group of Summit County students with learning disabilities who graduated from eighth grade at the end of the 2022-2023 school year and now attend ninth grade in the 2023-2024 school year. 

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Originally, the complaint featured just a couple then-eighth grade students, but the case grew as the Colorado Department of Education began investigating. 

The case began with allegations that the district was not following through on services promised in some students’ individualized education plans. These plans are created to be tailored to an individual’s learning needs. They lay out exactly what support and services a student requires to learn and how the school will carry those out. 

In the students’ learning plans, they were entitled to “co-taught, push-in instruction minutes.” 

That means the students would have additional support in their general education math and English language arts classes through a specialist who co-taught the class alongside a general education teacher. The 20 students were supposed to have that support in both eighth and ninth grades.

But the Colorado Department of Education found the district “removed 20 students’ co-taught, push-in instruction minutes at the end of those students’ eighth-grade year as a regular practice without regard for those students’ individualized needs.”

At first, the district reportedly told state investigators that it did not offer co-taught classes in ninth grade and any plans that stated it did “must be in error.” But partway through the investigation, the district reversed course and said it did. 

The co-taught classes the district referenced, however, involved an English language development specialist co-teaching math and science classes with a general education teacher. English language development specialists are meant to support students who are learning English, not students with learning disabilities.

Reportedly, at least three students in these co-taught classes with an English language development specialist were fluent in English and were not English learners. 

The investigation found that the co-taught classes offered in the high school did not constitute adequate co-taught classes as promised in students’ education plans. 

Additionally, the state education department found that the district was falling short on another requirement included in the students’ learning plans related to services outside the classroom. According to the complaint, a handful of students were supposed to receive help with skills such as organization, time management, and self advocacy in addition to receiving help with classwork and homework. 

The investigation found the services that the district offered in ninth grade did not meet the requirements detailed in students’ learning plans.

During the investigation, the district told the state that the discrepancy between the learning plans and the services was because some of the students’ plans were “in progress,” meaning the district was in the midst of meeting with students’ parents to sort out the details. 

In its decision, the Colorado Department of Education said there are no exceptions for plans that are “in progress.”

“The District attempts to shift this burden onto parents, who are expected to attend informal meetings and sort out the discrepancies in person, with inaccurate documentation,” the ruling stated.

The Summit School District must comply with a list of remedies mandated by the Colorado Department of Education. One remedy requires the district to submit a corrective action plan that addresses how its noncompliance with the Individuals with Disability Education Act will be corrected. 

Additionally certain staff members must attend training regarding the development and implementation of individualized education plans. The district also must audit individual education plans to ensure accuracy and provide each impacted student compensatory education services. 

The district also had to notify the families of the students included in the complaint that they did not meet their student’s learning needs. 

In a statement, the district said, “In response to the State Complaint Officer’s (SCO’s) decision, we are fully committed to implementing the recommended remedies with integrity.”

“Together, we are confident that we can continue supporting our students in achieving personal and academic success,” the district said. “Our commitment to our student’s well-being and growth remains our highest priority, and we are grateful for our families’ continued partnership and trust in this journey.”

Mar 31, 2024

Summit County Libraries announces 2023 volunteer award winners

Colorado Mountain College sets timeline for presidential search

Mar 25, 2024

Summit School District board of education eyes priorities for board budget

Summit School District officials see early success of new tutoring program meant to help kids behind on reading 

Mar 24, 2024

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Summit Daily is embarking on a multiyear project to digitize its archives going back to 1989 and make them available to the public in partnership with the Colorado Historic Newspapers Collection. The full project is expected to cost about $165,000. All donations made in 2023 will go directly toward this project.

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BREAKING NEWS

LIVE RADAR: The Weather Authority tracks strong, severe storms in NE Florida, SE Georgia

3 warnings, a watch and an advisory in effect for 17 regions in the area, st. augustine pro wrestling school recruiting new students, the new school operated by a wwe star has a new class starting april 9th.

Scott Johnson , Reporter/weekend anchor

ST. AUGUSTINE, Fla. – News4JAX has documented the start of a unique school for Northeast Florida in Hatchet Pro Wrestling . It’s owned and operated by WWE star Sam Shaw (who wrestles under the name Dexter Lumis). The school opened in January and is now “gearing up for their next 8-week course starting April 9th,” said Shaw.

As far as what you can expect if you enroll, Shaw said “get a crash course in every aspect of pro wrestling, get in shape, and have some fun! Coaches include Jacksonville local Samuel Shaw (WWE’s Dexter Lumis), Jon Davis and Thomas Latimer.”

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Both Davis and Latimer are also veteran well-respected pro wrestlers.

If you want to sign up you can apply at hatchetprowrestling.com.

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About the Author

Scott johnson.

Scott is a multi-Emmy Award Winning Anchor and Reporter, who also hosts the “Going Ringside With The Local Station” Podcast. Scott has been a journalist for 25 years, covering stories including six presidential elections, multiple space shuttle launches and dozens of high-profile murder trials.

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