art school business plan

How to write a business plan for an art school?

Putting together a business plan for an art school can be daunting - especially if you're creating a business for the first time - but with this comprehensive guide, you'll have the necessary tools to do it confidently.

We will explore why writing one is so important in both starting up and growing an existing art school, as well as what should go into making an effective plan - from its structure to content - and what tools can be used to streamline the process and avoid errors.

Without further ado, let us begin!

In this guide:

Why write a business plan for an art school?

• What information is needed to create a business plan for an art school?
• How do I build a financial forecast for an art school?

The written part of an art school business plan

• What tool should I use to write my art school business plan?

Having a clear understanding of why you want to write a business plan for your art school will make it simpler for you to grasp the rationale behind its structure and content. So before delving into the plan's actual details, let's take a moment to remind ourselves of the primary reasons why you'd want to create an art school business plan.

To have a clear roadmap to grow the business

Small businesses rarely experience a constant and predictable environment. Economic cycles go up and down, while the business landscape is mutating constantly with new regulations, technologies, competitors, and consumer behaviours emerging when we least expect it.

In this dynamic context, it's essential to have a clear roadmap for your art school. Otherwise, you are navigating in the dark which is dangerous given that - as a business owner - your capital is at risk.

That's why crafting a well-thought-out business plan is crucial to ensure the long-term success and sustainability of your venture.

To create an effective business plan, you'll need to take a step-by-step approach. First, you'll have to assess your current position (if you're already in business), and then identify where you'd like your art school to be in the next three to five years.

Once you have a clear destination for your art school, you'll focus on three key areas:

• Resources: you'll determine the human, equipment, and capital resources needed to reach your goals successfully.
• Speed: you'll establish the optimal pace at which your business needs to grow if it is to meet its objectives within the desired timeframe.
• Risks: you'll identify and address potential risks you might encounter along the way.

By going through this process regularly, you'll be able to make informed decisions about resource allocation, paving the way for the long-term success of your business.

To anticipate future cash flows

Regularly comparing your actual financial performance to the projections in the financial forecast of your art school's business plan gives you the ability to monitor your business's financial health and make necessary adjustments as needed.

This practice allows you to detect potential financial issues, such as unexpected cash shortfalls before they escalate into major problems. Giving you time to find additional financing or put in place corrective measures.

Additionally, it helps you identify growth opportunities, like excess cash flow that could be allocated to launch new products and services or expand into new markets.

Staying on track with these regular comparisons enables you to make well-informed decisions about the amount of financing your business might require, or the excess cash flow you can expect to generate from your main business activities.

To secure financing

Crafting a comprehensive business plan for your art school, whether you're starting up or already established, is paramount when you're seeking financing from banks or investors.

Given how fragile small businesses are, financiers will want to ensure that you have a clear roadmap in place as well as command and control of your future cash flows before entertaining the idea of funding you.

For banks, the information in your business plan will be used to assess your borrowing capacity - which is defined as the maximum amount of debt your business can afford alongside your ability to repay the loan. This evaluation helps them decide whether to extend credit to your business and under what terms (interest rate, duration, repayment options, collateral, etc.).

Similarly, investors will thoroughly review your plan to determine if their investment can yield an attractive return. They'll be looking for evidence that your art school has the potential for healthy growth, profitability, and consistent cash flow generation over time.

Now that you understand the importance of creating a business plan for your art school, let's delve into the necessary information needed to craft an effective plan.

Information needed to create a business plan for an art school

Drafting an art school business plan requires research so that you can project sales, investments and cost accurately in your financial forecast, and convince the reader that there is a viable commercial opportunity to be seized.

Below, we'll focus on three critical pieces of information you should gather before starting to write your plan.

Carrying out market research for an art school

As you consider writing your business plan for an art school, conducting market research becomes a vital step to ensure accurate and realistic financial projections.

Market research provides valuable insights into your target customer base, competitors, pricing strategies, and other key factors that can significantly impact the commercial success of your business.

Through this research, you may uncover trends that could influence your art school.

You may find that the market research reveals a trend towards more adult learners enrolling in art classes. Additionally, it could suggest that there is an increased interest in digital art classes, such as 3D modelling or animation.

Such market trends play a significant role in forecasting revenue, as they offer valuable data about potential customers' spending habits and preferences.

By incorporating these findings into your financial projections, you can present investors with more accurate information, helping them make informed decisions about investing in your art school.

Developing the sales and marketing plan for an art school

Budgeting sales and marketing expenses is essential before creating an art school business plan.

A comprehensive sales and marketing plan should provide an accurate projection of what actions need to be implemented to acquire and retain customers, how many people are needed to carry out these initiatives, and how much needs to be spent on promotions, advertising, and other aspects.

This helps ensure that the right amount of resources is allocated to these activities in order to hit the sales and growth objectives forecasted in your business plan.

The staffing and equipment needs of an art school

As you embark on starting or expanding your art school, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is essential for ensuring your business's success.

Both the recruitment and investment plans must align with the timing and level of growth projected in your forecast, and they require appropriate funding.

A art school might incur staffing costs such as salaries for teachers, administrative staff, and custodial staff. They might also need to pay for equipment such as computers, desks, chairs, art supplies, and other materials. Additionally, the school might need to pay for facility upkeep such as electricity, water, and maintenance of the building and grounds.

To create a realistic financial forecast, you also need to consider other operating expenses associated with the day-to-day running of your business, such as insurance and bookkeeping.

With all the necessary information at hand, you are ready to begin crafting your business plan and developing your financial forecast.

What goes into your art school's financial forecast?

The financial forecast of your art school's business plan will enable you to assess the growth, profitability, funding requirements, and cash generation potential of your business in the coming years.

The four key outputs of a financial forecast for a art school are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for an art school shows how much revenue and profit your business is expected to make in the future.

A healthy art school's P&L statement should show:

• Sales growing at (minimum) or above (better) inflation
• Stable (minimum) or expanding (better) profit margins
• A healthy level of net profitability

This will of course depend on the stage of your business: numbers for a startup will look different than for an established art school.

The projected balance sheet of your art school

Your art school's forecasted balance sheet enables the reader of your plan to assess your financial structure, working capital, and investment policy.

It is composed of three types of elements: assets, liabilities and equity:

• Assets: represent what the business owns and uses to produce cash flows. It includes resources such as cash, equipment, and accounts receivable (money owed by clients).
• Liabilities: represent funds advanced to the business by lenders and other creditors. It includes items such as accounts payable (money owed to suppliers), taxes due and loans.
• Equity: is the combination of what has been invested by the business owners and the cumulative profits and losses generated by the business to date (which are called retained earnings). Equity is a proxy for the value of the owner's stake in the business.

Your art school's balance sheet will usually be analyzed in conjunction with the other financial statements included in your forecast.

Two key points of focus will be:

• Your art school's liquidity: does your business have sufficient cash and short-term assets to pay what it owes over the next 12 months?
• And its solvency: does your business have the capacity to repay its debt over the medium-term?

The cash flow forecast

As we've seen earlier in this guide, monitoring future cash flows is the key to success and the only way of ensuring that your art school has enough cash to operate.

As you can expect showing future cash flows is the main role of the cash flow forecast in your art school business plan.

It is best practice to organise the cash flow statement by nature in order to show the cash impact of the following areas:

• Cash flow generated from operations: the operating cash flow shows how much cash is generated or consumed by the business's commercial activities
• Cash flow from investing activities: the investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.) either to maintain the business's equipment or to expand its capabilities
• Cash flow from financing activities: the financing cash flow shows how much cash is raised or distributed to financiers

Looking at the cash flow forecast helps you to make sure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

Your art school business plan will normally include both yearly and monthly cash flow forecasts so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The initial financing plan - also called a sources and uses table - is an important tool when starting an art school.

It shows where the money needed to set up the business will come from (sources) and how it will be allocated (uses).

Having this table helps understand what costs are involved in setting up the art school, how the risks are distributed between the shareholders and the lenders, and what will be the starting cash position (which needs to be sufficient to sustain operations until the business breaks even).

Now that the financial forecast of an art school business plan is understood, let's focus on what goes into the written part of the plan.

The written part of an art school business plan plays a key role: it lays out the plan of action you intend to execute to seize the commercial opportunity you've identified on the market and provides the context needed for the reader to decide if they believe your plan to be achievable and your financial forecast to be realistic.

The written part of an art school business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

In your art school's business plan, the first section is the executive summary — a captivating overview of your plan that aims to pique the reader's interest and leave them eager to learn more about your business.

When crafting the executive summary, start with an introduction to your business, including its name, concept, location, how long it has been running, and what sets it apart. Briefly mention the products and services you plan to offer and your target customer profile.

Following that, provide an overview of the addressable market for your art school, current trends, and potential growth opportunities.

Next, include a summary of key financial figures like projected revenues, profits, and cash flows.

Finally, in the "ask" section, detail any funding requirements you may have.

2. The presentation of the company

As you build your art school business plan, the second section deserves attention as it delves into the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide valuable insights into the legal structure of the business, the identities of the owners, and their respective investments and ownership stakes. This level of transparency is vital, particularly if you're seeking financing, as it clarifies which legal entity will receive the funds and who holds the reins of the business.

Moving to the location part, you'll offer a comprehensive view of the company's premises and articulate why this specific location is strategic for the business, emphasizing factors like catchment area, accessibility, and nearby amenities.

When describing the location of your art school, you could emphasize the city's cultural offerings, such as its art galleries, music venues, and performing arts centers. You might also want to emphasize the city's commitment to the arts, with its many festivals, workshops, and classes. Additionally, you could mention the city's access to public transportation, its vibrant economy, and its diverse population. You may also want to emphasize the city's safety and stability, as well as its overall livability.

Lastly, you should introduce your esteemed management team. Provide a thorough explanation of each member's role, background, and extensive experience.

It's equally important to highlight any past successes the management team has achieved and underscore the duration they've been working together. This information will instil trust in potential lenders or investors, showcasing the strength and expertise of your leadership team and their ability to deliver the business plan.

3. The products and services section

The products and services section of your business plan should include a detailed description of what your company offers, who are the target customers, and what distribution channels are part of your go-to-market. 

For example, your art school might offer painting classes, drawing classes, and sculpture classes to its customers to help them hone their artistic skills. It might also offer portfolio reviews for those wishing to apply to art schools or pursue a professional career in the arts. Finally, it may offer workshops on topics like color theory and composition to help people understand the fundamentals of art-making. These offerings provide people with the tools they need to become successful artists.

4. The market analysis

When outlining your market analysis in the art school business plan, it's essential to include comprehensive details about customers' demographics and segmentation, target market, competition, barriers to entry, and relevant regulations.

The primary aim of this section is to give the reader an understanding of the market size and appeal while demonstrating your expertise in the industry.

To begin, delve into the demographics and segmentation subsection, providing an overview of the addressable market for your art school, key marketplace trends, and introducing various customer segments and their preferences in terms of purchasing habits and budgets.

Next, shift your focus to the target market subsection, where you can zoom in on the specific customer segments your art school targets. Explain how your products and services are tailored to meet the unique needs of these customers.

For example, your target market might include young professionals who have an interest in art and design. These individuals may want to pursue a creative career or to learn a new skill, and they have the financial resources to pursue art classes. Additionally, they may have a passion for art and have the time to spend on developing their artistic skills.

In the competition subsection, introduce your main competitors and explain what sets your art school apart from them.

Finally, round off your market analysis by providing an overview of the main regulations that apply to your art school.

5. The strategy section

When you write the strategy section of your art school business plan, remember to cover key elements such as your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, elaborate on what makes your company stand out from competitors. This becomes especially important if you're a startup, aiming to carve a place for yourself amidst established players in the marketplace.

The pricing strategy subsection should demonstrate how you plan to maintain profitability while offering competitive prices to attract customers.

Outline your sales & marketing plan, detailing how you'll reach out to new customers and retain existing ones through loyalty programs or special offers.

For the milestones subsection, outline your company's achievements to date and your main objectives for the future, complete with specific dates to set clear expectations for progress.

Lastly, the risks and mitigants subsection should address the main risks that could affect your plan's execution. Explain the measures you've put in place to minimize these risks, assuring potential investors or lenders.

Your art school may face the risk of having a decrease in enrollment due to competition from other art schools or online art classes. This could lead to a decrease in tuition income for your school and a need to find alternative sources of funding. Your art school might also face the risk of having inadequate security measures in place to protect its buildings, equipment, and artwork. This could lead to a loss of valuable assets and a lower sense of safety for staff, faculty, and students.

6. The operations section

The operations of your art school must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your art school - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

You could have intellectual property such as unique teaching methods or curricula that are specific to the art school. This could be a valuable asset to the school and could be used to differentiate itself from other art schools. The school might also have physical assets such as a library with art books, sculptures, and other art-related materials. These could be used to enrich the learning experience of the students and to provide a unique resource to the school.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we discussed earlier in this guide.

Now that you have a clear idea of what goes into an art school business plan, let's look at some of the tools you can use to create yours efficiently.

What tool should I use to write my art school's business plan?

In this section, we will be reviewing the two main solutions for creating an art school business plan:

• Using specialized online business plan software,
• Outsourcing the plan to the business plan writer.

Using an online business plan software for your art school's business plan

The modern and most efficient way to write an art school business plan is to use business plan software .

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Hiring a business plan writer to write your art school's business plan

Outsourcing your art school business plan to a business plan writer can also be a viable option.

These writers possess valuable experience in crafting business plans and creating accurate financial forecasts. Additionally, enlisting their services can save you precious time, enabling you to concentrate on the day-to-day operations of your business.

It's important to be mindful, though, that hiring business plan writers comes with a cost. You'll be paying not just for their time but also for the software they use, and their profit margin.

Based on experience, a complete business plan usually requires a budget of at least £1.5k ($2.0k) excluding tax, and more if revisions are needed after initial meetings with lenders or investors - changes often arise following these discussions.

When seeking investment, be cautious about spending too much on consulting fees. Investors prefer their funds to contribute directly to business growth. Thus, the amount you spend on business plan writing services and other consulting services should be negligible compared to the amount you raise.

Another aspect to consider is that while you'll receive the output of the business plan, you usually won't own the actual document. It will be saved in the consultant's business plan software, which will make updating the plan challenging without retaining the consultant on a retainer.

Given these factors, it's essential to carefully weigh the pros and cons of outsourcing your art school business plan to a business plan writer and decide what best suits your business's unique needs.

Why not create your art school's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write an art school business plan is a terrible idea.

For starters, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is very technical and requires both a strong grasp of accounting principles and solid skills in financial modelling.

As a result, it is unlikely anyone will trust your numbers unless - like us at The Business Plan Shop - you hold a degree in finance and accounting and have significant financial modelling experience in your past.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the 1990s and early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Also, using software makes it easy to compare actuals vs. forecasts and maintain our forecasts up to date to maintain visibility on future cash flows - as we discussed earlier in this guide - whereas this is a pain to do with a spreadsheet.

That's for the forecast, but what about the written part of my art school business plan?

This part is less error-prone, but here also software brings tremendous gains in productivity:

• Word processors don't include instructions and examples for each part of your business plan
• Word processors don't update your numbers automatically when they change in your forecast
• Word processors don't handle the formatting for you

Overall, while Word or Excel may be viable options for creating an art school business plan for some entrepreneurs, it is by far not the best or most efficient solution.

• Using business plan software is a modern and cost-effective way of writing and maintaining business plans.
• A business plan is not a one-shot exercise as maintaining it current is the only way to keep visibility on your future cash flows.
• A business plan has 2 main parts: a financial forecast outlining the funding requirements of your art school and the expected growth, profits and cash flows for the next 3 to 5 years; and a written part which gives the reader the information needed to decide if they believe the forecast is achievable.

We hope that this in-depth guide met your expectations and that you now have a clear understanding of how to write your art school business plan. Do not hesitate to contact our friendly team if you have questions additional questions we haven't addressed here.

Also on The Business Plan Shop

• How to write a business plan to secure a bank loan?
• Key steps to write a business plan?
• Top mistakes to avoid in your business plan

Do you know entrepreneurs interested in starting or growing an art school? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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How to Start an Art Lessons Business

Art lessons may target one demographic (such as children, teens, or adults) or be offered to all demographics. Similarly, your lessons may focus on a single specialty (such as painting or ceramics), though it is in the artist's best interest to teach in as many disciplines as they can.

Learn how to start your own Art Lessons Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start an art lessons business by following these 10 steps:

• Plan your Art Lessons Business
• Form your Art Lessons Business into a Legal Entity
• Register your Art Lessons Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Art Lessons Business
• Get the Necessary Permits & Licenses for your Art Lessons Business
• Get Art Lessons Business Insurance
• Define your Art Lessons Business Brand
• Create your Art Lessons Business Website
• Set up your Business Phone System

We have put together this simple guide to starting your art lessons business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Art Lessons Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your art lessons business?

Business name generator, what are the costs involved in opening an art lessons business.

How much it costs to open your business hinges greatly on where you will be conducting lessons. For instance, many people teach out of their home if they have enough space to do so, and this will completely eliminate the need to pay for an additional monthly rental payment. If you do rent out a different space, consider renting a small apartment that is inside a house. This lets you have the benefit of a separate space for far less than leasing commercial property, and while prices vary based on region and size, you can likely rent such a space for less than $1,000 a month. One artist reported that renting and renovating such a space costs her $5,000 initially, but that this included a fair amount of painting, cleaning, and plastering, all of which she paid professionals to do on top of things like security deposits to secure the location. Beyond paying for a space, however, your only real costs are the costs of your materials, and while this varies based on what you'll specialize in, you should be able to get started for less than $500. You can create a webpage for free if you desire, though most of your true advertising will be done via social media such as Facebook and Instagram, and such advertising can be completely free.

What are the ongoing expenses for an art lessons business?

Arguably, the best thing about this business is the lack of true ongoing experiences. As mentioned earlier, a great number of art teachers teach from their own homes, so your only real expenses come from materials and mileage, both of which are completely appropriate for you to charge clients for. Thus, your only true out-of-pocket costs may come in the form of traditional advertisements you choose to make and the fee for any professionals you continue to employ, such as an accountant for your business. This means that, with enough clients, this can be a very profitable venture.

Who is the target market?

In some ways, younger children will be your best clients. Their minds are simultaneously open new ideas but receptive to direct instruction, and they are less likely to be overly critical of their own work. This is not always true of teenagers and adults, which can sometimes disrupt your lessons.

How does an art lessons business make money?

Obviously, a business focusing on art lessons makes money by charging clients for the art lessons. The exact amount you charge will vary based on subject, lesson time, venue, and whether it is a completely private lesson or not.

In time, you will figure out the best price that works for your individual area. However, a good rule of thumb is to charge between $40 to $100 for an hour of one-on-one instruction and between $25 to $50 for an hour, per student, of small group instruction. If you are willing to travel to clients, you should either charge extra upfront or simply bill them an additional amount for miles driven or traveled. Finally, you should consider a business model where you offer several weeks of lessons and charge a lower rate (between 25%-50% lower) per hour; this makes it financially more attractive for people to be your clients for a longer time, and ultimately benefits your bottom line.

How much profit can an art lessons business make?

Depending on your amount of clients, this can be a very profitable business. If you imagine a “standard work day” of teaching for eight hours and charging students a lower end of $50 an hour, then the job can easily net over $100,000 a year, with very little overhead and the ability to control your own hours and do what you love. The freedom of your schedule means you can also supplement your business income by selling your own art and/or teaching at local colleges (which is another way to effectively advertise yourself as well).

How can you make your business more profitable?

Make sure that your business name is catchy and that your social media pages are engaging and vibrant. Keep your home or other studio space warm and professional. Never forget to show your students how much their skills are growing in-between lessons; this develops your rapport with clients even as it validates their decision to hire you to help them develop their skills.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your art lessons business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate an Art Lessons Business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Certificate of Occupancy

An art lessons business is generally run out of a studio . Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

• If you plan to lease a studio location :
• It is generally the landlord’s responsibility to obtain a CO.
• Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to an art lesson business.
• After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
• If you plan to purchase or build a studio location :
• You will be responsible for obtaining a valid CO from a local government authority.
• Review all building codes and zoning requirements for your business’ location to ensure your art lesson business will be in compliance and able to obtain a CO.

Music Licensing

In order to play music in a business setting, permission must be acquired from the composer or license holder. Typically, it is possible to obtain a “blanket” license allowing a businesses to play music owned by a large catalog of artists and recording studios. Such licenses can be obtained from Performance Rights Organizations, such as ASCAP or BMI.

• Learn more about music licensing requirements

Services Contract

An art lessons business should require clients to sign a services agreement before starting a new project. This agreement should clarify client expectations and minimize the risk of legal disputes by setting out payment terms and conditions, service level expectations, and intellectual property ownership.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Art Lessons Business needs and how much it will cost you by reading our guide Business Insurance for Art Lessons Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market an art lessons business

As mentioned above, some of the best ways to digitally market your business include Facebook and Instagram. These allow you to engage with your wider community and also to show off the work of your students, which is one of the absolute best forms of advertising. A web page is good to have, if only as a formality so people can quickly find your contact information and look up other key info. Depending on your community, advertising via the newspaper and radio may be a viable way to reach customers as well.

How to keep customers coming back

One way to retain customers is to model your lessons after more academic classes. That is, you may teach certain subjects in Beginner, Intermediate, and Expert levels, so someone who starts at the lowest level and sees their skills develop will keep coming back for the more advanced classes. You may borrow a tip from the corporate world and offer people some kind of discount or other benefit if they successfully refer a new client to you. Finally, always be an advocate for your clients: proudly display their work offline and online and try to engage with them as people, not just clients. This helps establish the personal touch they are looking for.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Obviously, this business is ideal for veteran, practicing artists. It is also educational in nature, so it is good for those who have formal or informal experience with being a teacher or teacher's assistant. Finally, it's a job that is best for a “people person,” as your entire business model revolves around prolonged contact with strangers, so being able to engage and connect with them immediately is crucial.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at an art lessons business?

In no particular order, your daily activities will involve correspondence with current and prospective clients, organizing and cleaning your studio space, and conducting the lessons themselves. Spare time is typically spent finding new ways to advertise your business and otherwise grow your customer base, all while honing your own artistic abilities when you can.

What are some skills and experiences that will help you build a successful art lessons business?

While there is no formal education required to conduct art lessons, your own exposure to different instructional styles and artistic methods can be a big help. Thus, a bachelor's in an art-related field and even a Master of Fine Arts can be useful. Additional valuable skills include good old-fashioned networking, as you can lean on existing relationships within both the artistic and educational communities to help find new clients and get started quickly.

What is the growth potential for an art lessons business?

There is modest growth potential for your business. Art as a field is projected to grow slowly but steadily over the next decade, and communities will always have new would-be artists of varying ages for you to instruct. This is one business where the increasing popularity of both visual social media such as Instagram and the market created by things like Kickstarter and Etsy may lead more clients to your door who one day hope to achieve popularity and profit from their artistic skills.

Not sure if an art lessons business is right for you? Try our free Business Idea Generator and find your perfect idea.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting an art lessons business?

One insider tip is to hire professionals to help set everything up. This may range from people helping you renovate a space to an accountant helping you set up your business. Another tip is to use those first months to figure out what your area wants and potentially tweak everything from lesson times to prices. Finally, don't be afraid to ask happy customers to spread the word about you and your business, as this is one business where word of mouth is still the most effective form of advertising.

How and when to build a team

Most artists offering professional art lessons do so on their own, as this makes things easier to manage and guarantees that you get all of the earnings. However, if business is booming to the point that you cannot see everyone who regularly wants instruction, you may decide to create a team. Keep in mind that if you are working from your own home, you may now need more space, and that renting a separate facility will greatly increase your monthly overhead.

Useful Links

Industry opportunities.

• A Potential Franchise Opportunity

Real World Examples

• Art in Stockholm
• Yourist Pottery Studio
• Painting Sensations - Painting Classes

Further Reading

• Teaching Art to Kids, For Fun and For Profit
• How to Set Up and Teach an Art Class from Your Own Home

Have a Question? Leave a Comment!

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Diving into the World of Art Schools Business

Embarking on the journey of starting an Art Schools business is an exhilarating adventure filled with boundless opportunities for creativity and expression. The initial step involves immersing yourself in the vibrant world of art, understanding different styles, and recognizing what unique offerings you can bring to the table. It's paramount to draft a meticulous business plan that outlines your vision, target market, and financial projections. Securing a captivating location that resonates with artistic vibrancy will attract aspiring artists. Assembling a team of skilled instructors passionate about fostering creative talents is crucial for nurturing a thriving community. Lastly, crafting a compelling marketing strategy that highlights your school's unique value proposition will set you apart in the bustling art scene.

Visual allure plays a significant role in attracting students to your Art School. Utilizing platforms like Desygner to create visually stunning promotional materials can make your school stand out. Creating an atmosphere where creativity knows no bounds begins with designing inspiring classroom spaces that stimulate artistic exploration. Offering workshops and open days can give potential students a taste of the exceptional experience they'll receive. Engaging with the local art community through events and collaborations can strengthen your school's presence and build a supportive network. Implementing student showcases not only celebrates their achievements but also draws attention to the quality education provided at your institution. Remember, success in building an art schools business lies in creating an environment where creativity flourishes and students are empowered to explore their artistic journeys.

Finding Your Niche in the Art World

Embarking on the journey of starting an art school business is akin to painting on a blank canvas. You're faced with endless possibilities, but the first stroke--the decision of your niche--is crucial. It's not just about deciding whether you'll focus on traditional painting, digital art, sculpture or another form; it's about understanding the market demand. Every artist has a vision, but aligning that vision with what students seek can be challenging. Recognizing your unique proposition is the cornerstone of how to start with confidence and clarity.

Navigating Financial Waters

Now, let's talk numbers, because even in art, they matter profoundly. Starting any business requires a significant investment--not just of time and passion but also financially. Securing funding for your art school might involve convincing investors or banks that your vision is viable and profitable. Budgeting goes beyond initial expenses; it encompasses ongoing costs like supplies, utilities, and marketing. Thus, mastering the art of financial planning is essential in ensuring your school's doors stay open.

The Quest for the Ideal Location

The location does more than define where your art school stands; it speaks volumes to potential students about what they can expect. A prime location might be accessible and inspiring but securing such a spot comes with its own set of challenges. Zoning laws can be stringent, sometimes limiting where educational facilities can operate. Competition for desirable locations is fierce, often reflecting in higher lease prices. Yet, finding that perfect spot is a testament to patience and perseverance, showcasing your dedication to providing an ideal learning environment.

Curating a Stellar Curriculum

What sets an exceptional art school apart is often its curriculum. It's not enough to know how to start; you need to know how to sustain interest and cultivate skills over time. This involves staying abreast of industry trends while respecting traditional techniques that form the backbone of artistic education. Crafting a curriculum that balances technical skills with creative exploration requires deep insight into both teaching and artistry. It's this blend that will attract students eager for a comprehensive education in art.

Hiring Passionate Instructors

Instructors are the heart of any educational endeavor, more so in an art school where passion translates directly into inspiration for students. Finding educators who are not only skilled artists but also effective teachers is no small feat. They must resonate with your vision and possess the ability to adapt their teaching methods to diverse learning styles. Moreover, fostering an environment where instructors continue their professional development ensures that your school remains at the cutting edge of art education. Thus, careful selection and investment in your faculty are fundamental.

Boost campaigns with 250+ editable templates. Save, reuse, and wield design tools for business growth.

Mastering Marketing Strategies

In today's digital age, a well-crafted marketing strategy can be the difference between obscurity and prominence for your art school. Utilizing social media platforms to showcase student work and success stories creates an engaging narrative for prospective students. Traditional advertising methods still hold value but integrating them with digital efforts amplifies reach and effectiveness. Search engine optimization ensures that when potential students search 'how to start' their art education journey, your school appears at the top. Balancing various marketing tactics tailored to your target demographic guarantees exposure and attracts enrollments.

Cultivating an Inspiring Community

An art school thrives not just on skill development but also on building a community where creativity flourishes. It's about creating a space where students feel safe to explore their talents and push boundaries without fear of judgment. Community-building activities such as exhibitions, workshops, and collaborative projects encourage engagement beyond classroom walls. Engaging with local artists and galleries establishes connections that enrich students' educational experience. Ultimately, fostering this sense of belonging nurtures creativity and cements your institution's reputation as a nurturing haven for artists.

Leveraging Technology in Art Education

The role of technology in art education cannot be overstated--it's transforming how we create, learn and appreciate art. From digital drawing tablets to sophisticated design software, integrating technology into your curriculum enhances teaching methodologies and learning experiences alike. This adaptation also prepares students for the modern demands of the creative industry where digital skills are prized.However, navigating the vast landscape of technological tools can be overwhelming.This is where platforms like Desygner come into play--they simplify graphic design processes making it accessible to both teachers and students alike,thus bridging traditional artistic techniques with modern digital fluency.

Concluding Thoughts on Launching Your Art School Venture

Embarking on the journey of starting an art school is a path filled with creativity, passion, and the potential for significant impact. It's about creating a space where art not only lives but thrives, nurturing the talents of aspiring artists and providing them with the tools they need to succeed in the vast world of art. As we wrap up our discussion, it's crucial to reflect on the key takeaways and steps necessary for making your dream of running an art school a reality.

Success in this venture hinges upon careful planning, understanding your market, and delivering high-quality education that stands out. The cornerstone of your strategy should be a comprehensive business plan that outlines your vision, mission, competitive advantages, and financial projections. This roadmap will guide you through the intricate process of establishing and growing your art school.

Embrace technology and innovation to enhance your curriculum and operations. In today's digital age, incorporating tools that streamline administration and enrich learning experiences is non-negotiable. Here are some critical points to remember:

• Identify your target market and tailor your offerings accordingly.
• Secure a conducive location that inspires creativity.
• Develop a robust curriculum that covers diverse art forms.
• Recruit experienced and passionate instructors.
• Invest in quality art supplies and facilities.
• Implement effective marketing strategies to attract students.
• Maintain financial discipline to ensure sustainability.
• Leverage tools like Desygner for marketing materials and creative assets.

Bringing your vision for an art school to life is no small feat, but with determination, meticulous planning, and the right resources at your disposal, it is entirely achievable. Remember, every great artist started somewhere, and by founding an art school, you're providing that crucial starting point for many. Embrace this opportunity to shape the future of art education. For those ready to embark on this exciting journey, consider signing up at Desygner for innovative design solutions that can propel your art school forward.

Creative Marketing Insights for Art Schools

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Tips for Starting an Art Class Business

Main Sections In This Post Steps To Starting A Art Class Business Points to Consider Resources Knowledge Is Power Featured Video

Introduction

Starting an art class business is an exciting venture that offers creative opportunities. In this overview, we will provide you with valuable information to help you get started.

You can expect to find numerous examples of successful art class businesses to inspire you.

We will cover important issues such as finding a suitable location, determining the target audience, and pricing your classes.

Additionally, we will share useful resources and information to support you throughout the startup phase and as your business grows. Make sure to bookmark this page for future reference, and if you find this post helpful, please share it!

Let’s get started with the steps.

Steps to Starting an Art Class Business

1. gaining an overview of what you’re getting into.

In this section, we will provide you with helpful insights and guidance for your art class business. One crucial factor for success is YOU.

Understanding your feelings about owning and running a business is important. Taking the time to reflect on this will greatly assist you in making better decisions when starting your art class business.

a.) Is Starting a Business the Right Step for You?

Passion plays a vital role in the success of an art class business.

When you have a strong passion for your business, it becomes the driving force behind your determination to succeed. Even when faced with challenges, you actively seek solutions. On the other hand, if you lack passion for your business, you may find yourself looking for a way out when problems arise.

Now, let’s imagine a different scenario:

Imagine you win a lottery. You generously help friends and family and make significant donations to charities.

Over the next two years, you travel the world, acquire your dream house, and even own a vacation home for relaxing getaways.

You have all the cars and gadgets you’ve ever desired, and everything you want to buy is within your reach.

Even after all this, you still have millions of dollars in cash and investments, allowing you to live as you please.

Now, here’s an important question to consider: In such a circumstance, would you still choose to start an art class business?

If your answer is yes, it demonstrates that you have a genuine passion for your art class business and you’re on the right path.

However, if your answer is no, it prompts another question:

What would you prefer to do instead?

Perhaps, you should explore that alternative path instead.

For More, See How Passion Affects Your Business

The Reasons for Starting a Business

Starting your own art class business can be an appealing idea. Being your own boss, making decisions, and having the potential to earn a good income can be part of the dream.

However, it’s important to acknowledge that it can also be challenging until you succeed.

Before you dive into starting a business, it’s crucial to ensure that it’s a good fit for you and that you have the right reasons for pursuing this path.

I recommend reading my article below, which will provide you with valuable insights and help you identify key points to make an informed decision before moving forward.

See Considerations Before You Start Your Business to identify key points for a new business owner.

b.) A Quick Overview of Owning an Art Class Business

Art Class Business Overview

Running an art class business can be a rewarding and creative endeavor. This overview will give you a general idea of what it’s like to run such a business.

As the owner of an art class business, you have various responsibilities.

These can include designing and planning art lessons, managing the schedule and registration process, and ensuring a safe and welcoming environment for your students.

You may also need to handle marketing and promotion to attract new customers, as well as manage finances and handle administrative tasks.

On an average day , you can expect to engage with students, teaching and guiding them in various art techniques and projects.

You may need to prepare materials, set up art stations, and provide individualized feedback and support to your students.

Additionally, you may spend time handling administrative duties, such as organizing class schedules, responding to inquiries, and managing supplies and inventory.

Running an art class business requires a balance of artistic passion, organizational skills, and effective communication with students and their parents.

It can be a dynamic and fulfilling experience where you can inspire and nurture your students’ creativity.

Key Points To Succeed in Art Class Business

To succeed in an art class business, consider the following key points:

• Provide a welcoming and supportive learning environment.
• Deliver engaging and creative art lessons.
• Offer personalized attention and feedback to students.
• Utilize online platforms and social media to reach your target audience.
• Invest in local advertising and community outreach.
• Highlight the unique aspects and benefits of your art classes.
• Keep track of expenses and revenue .
• Allocate resources wisely to maximize profitability.
• Plan for contingencies and unforeseen expenses.

By focusing on meeting customer expectations, implementing effective marketing strategies, and maintaining a sound budget, you can increase the chances of success and longevity for your art class business.

Challenges of Running an Art Class Business

Running an art class business comes with its own set of challenges. Here’s an overview of some key challenges you may face:

• Finding enough customers : A crucial aspect is attracting a sufficient number of customers to generate the necessary revenue. This involves effective marketing strategies to reach and engage your target audience.
• Keeping customers happy : Customer satisfaction is paramount. Providing high-quality art classes, personalized attention, and a welcoming environment is essential to keep customers returning and recommending your business to others.
• Ensuring financial sustainability : Having enough money to sustain your art class business is vital. Many businesses fail due to insufficient funds, especially during slow periods. Effective budgeting, careful expense management, and planning for contingencies are crucial to keeping your business financially stable.

By addressing these challenges and implementing strategies to find customers, keep them happy, and maintain financial stability, you can increase the chances of success and longevity for your art class business.

Art Class Business Models

There are various types of art class business setups, each with its own unique business model. Here are some examples:

• Studio-based art classes : These businesses operate out of a physical studio space where art classes are conducted. They may offer a variety of art disciplines, such as painting, drawing, ceramics, or sculpture. The business model typically charges students a fee for attending individual classes or purchasing class packages.
• Mobile art classes : This setup involves bringing art classes directly to customers’ locations, such as schools, community centers, or private residences. The business model often includes charging a fee per session or offering subscription-based packages.
• Online art classes : These businesses provide art classes through virtual platforms, allowing students to learn from anywhere with an internet connection. The business model can include offering pre-recorded video lessons, live interactive sessions, or a combination of both. Revenue may come from subscription fees, one-time purchases, or membership plans.
• Art workshops and retreats : These setups focus on providing immersive art experiences through workshops or retreats. Participants often travel to a specific location for a dedicated period to engage in intensive art learning. The business model charges a fee for instruction, accommodation, and other amenities.
• Art therapy programs : Some art class businesses offer therapeutic art classes for individuals seeking emotional or psychological support. The business model may include working with healthcare professionals, offering individual or group sessions, and receiving payment through private insurance or direct client fees.

These are just a few examples of art class business setups and their corresponding business models.

The choice of setup and business model depends on factors such as target audience, location, resources, and the specific goals and values of the business owner.

c.) Pros and Cons

Pros of Running an Art Class Business:

• Creative fulfillment : The opportunity to share your passion for art and inspire others.
• Flexibility : You can set your own schedule and potentially work from home or a dedicated studio space.
• Personal growth : Constantly learning and expanding your artistic skills and knowledge.
• Building a community : Connecting with students, artists, and like-minded individuals who share your love for art.
• Potential for profit : A successful art class business can generate a steady income and financial stability.

Cons of Running an Art Class Business:

• Finding customers : Attracting and retaining a consistent customer base can be challenging.
• Administrative responsibilities : Managing registrations, scheduling, marketing, and finances can be time-consuming.
• Seasonal variations : Demand for art classes may fluctuate, resulting in slower periods and less consistent revenue.
• Cost of materials : Providing art supplies and class materials can be expensive.
• Balancing creativity and business : Striking a balance between your artistic vision and the business’s practicalities can be demanding.

Ultimately, the pros and cons of running an art class business will vary depending on individual circumstances, but with dedication, passion, and effective management, the rewards can outweigh the challenges.

2. Research

Art Class Business Research

Before diving into an art class business, conducting thorough research is crucial to make informed decisions. Gathering quality information is key to understanding if this business is the right fit for you.

One valuable source of information is connecting with experienced individuals already in the industry. They can provide reliable insights based on their years of experience and knowledge. Spending time with them can be priceless in gaining valuable insights.

I have written an article that offers ideas on finding the right people to talk to and approaching them. It can give you a strong understanding of what you’re getting into before starting your business.

I strongly recommend reading the article through the provided link below to gain valuable insights and make well-informed decisions for your art class business.

See An Inside Look Into the Business You Want To Start  for all the details.

Target Audience

Understanding your target market is crucial for an art class business. It involves identifying the specific group of people who are likely to be interested in what you offer.

Potential customers for an art class business can include:

• Children and teenagers interested in exploring their artistic skills.
• Adults looking for a creative outlet or hobby.
• Seniors interested in art therapy or engaging in artistic activities.
• Parents seeking art classes for their children.

By understanding your customers, you can improve your advertising and sales strategies, tailor your offerings to meet their needs, and provide a better experience overall.

For more detailed insights on understanding your target market, I recommend reading my article titled “How to Understand Your Target Market.” It offers further guidance on effectively identifying and catering to your specific customer base.

How To Understand Your Target Market.

3. Looking at Financials:

In an art class business, it’s essential to have a clear understanding of your startup costs, monthly expenses, revenues, and profits.

Startup Cost:

• Accurately estimate your startup costs to ensure a smooth launch.
• Underestimating may lead to financial difficulties while overestimating could hinder funding opportunities.
• Create a list of everything you need, gather pricing information, and update the list as you go along.
• Costs depend on factors like the size of your operation, hiring employees, location choices, and whether you purchase new or used equipment.

For more detailed information, refer to my article on  Estimating Startup Costs.

Sales and Profit:

• Your sales depend on the popularity of your products and services.
• Effective marketing is crucial to reach the right audience.
• Profit per sale and generating enough sales to cover expenses and have leftover profit are important.
• Aim for sufficient sales with enough profit to exceed monthly expenses and cover living costs.

For More, See Estimating Profitability and Revenue

To gain more insights and ideas, refer to the lists below as a starting point for your research. Understanding these aspects is vital for effectively managing your art class business’s financial aspects.

Sample Lists

• Lease for the Studio Space: $15,000
• Renovation of the Studio Space: $10,000
• Art Supplies (Paint, Canvas, Brushes, Clay, etc.): $5,000
• Furniture (Desks, Chairs, Easels, etc.): $7,000
• Computer & Software for Administration: $2,000
• Website Development and Hosting: $3,000
• Initial Marketing and Promotion Costs: $4,000
• Business Licensing and Insurance: $3,000
• Initial Utility Set-up Costs (Electricity, Water, Internet): $1,000
• Rent for the Studio Space: $1,500
• Utilities (Electricity, Water, Internet): $300
• Art Supplies: $500
• Marketing and Advertising: $700
• Website Maintenance: $100
• Insurance: $200
• Part-time Instructor Salary (2 instructors): $4,000
• Administration (accounting, tax, etc.): $400
• Miscellaneous Costs: $300
• Weekly Revenue: 10 classes * 10 students/class * $30/student = $3,000
• Monthly Revenue: $3,000/week * 4 weeks = $12,000

Total Monthly Revenue: $12,000

Total Monthly Profit: Monthly Revenue – Monthly Expenses

• Monthly Profit: $12,000 – $8,000 = $4,000
• Annual Revenue: $12,000/month * 12 months = $144,000
• Annual Expenses: $8,000/month * 12 months = $96,000

These are just sample lists and estimates. The actual figures can vary significantly depending on many factors, such as the location, the size, and type of the studio, the level of art instruction provided, etc.

4. Choosing The Right Business Location

When starting an art class business, the place where you set it up can greatly impact your success.

If you choose a location where people aren’t interested in what you offer, your business may fail even before it starts.

Opening your art class in an area with many other art classes can make attracting customers and making sales difficult.

Ideally, you want to find a place where there is demand for art classes but not too much competition.

It’s also important to consider what you can afford. While operating in a busy area can give your business more visibility, you need to ensure the extra expenses won’t outweigh your profits.

On the other hand, you might come across a very cheap place to operate from, but you need to think if enough people will be interested in joining your art class to support your business.

Choosing the right location plays a crucial role in the success of your art class business. Make sure to carefully research and consider your options to ensure you’re making the best choice.

For more about business locations, see Choosing The Best Location for Your Business.

5. Choose a Business Name

When picking a name for your art class business, choosing something that grabs attention and fits well is important. You want a name that people can say easily and remember easily too.

The name you decide on will probably stay with your company for a long time, so it’s worth finding one that suits your business and makes you happy both now and in the future.

It’s also a good idea to have a domain name matching your website’s business name.

Ensure that another business doesn’t already take the name you want.

Business name ideas for an art class business:

• Artful Expressions
• Creative Canvas
• The Art Spot
• Paintbrush Adventures
• Palette Dreams
• Artful Explorations
• Colorful Creations
• Crafty Corner
• Masterpiece Studio
• Imaginarium Art Classes
• Brushstrokes & Beyond
• Artistry Academy
• Creative Minds Studio
• The Paint Palette
• ArtVenture Classes
• Inspire and Create
• Artful Endeavors
• Paint & Sip Studio
• Creative Crafters

Remember, this list is just a starting point to help ignite your own original ideas. It’s important to research and make sure that the name you choose is not already in use by another business.

Good luck in finding the perfect name for your art class business!

For this important step, see How to Choose a Business Name.

6. Register Your Company

The importance of registering your art class business:

Registering your art class business is crucial for several reasons. Firstly, it establishes your business as a legal entity, giving it credibility and legitimacy.

By registering, you protect your business name and prevent others from using it, ensuring that your brand identity remains intact.

It also helps build trust with potential customers, as they can verify your business’s authenticity and professionalism.

Considerations for registering an art class business:

Before registering your art class business, remember a few important considerations. Research the legal structure options available, such as sole proprietorship , partnership , or limited liability company (LLC).

Each structure has different implications for taxes, liability, and operational flexibility.

Consider consulting with a business attorney or accountant to determine the best option for your specific needs.

Permits and licenses to consider for an art class business:

• Business License: Obtain a general business license, which is typically required to operate any business.
• Zoning Permits: Check local zoning regulations to ensure your location is zoned for commercial activities like art classes.
• Health and Safety Permits: If you provide art classes involving materials or equipment that pose health or safety risks, you may need specific permits or certifications.
• Music Licensing: If you play copyrighted music during your classes, you may need to secure appropriate licenses for public performance or use.
• Insurance: Consider obtaining liability insurance to protect your business from accidents or damages.

Please note that permit and license requirements can vary depending on your location.

Researching and complying with your area’s specific regulations is essential. Consulting with local authorities or a business advisor can provide further guidance.

See, How to Register your Business  for more.

7. Create Your Corporate Identity

In the art class business, having a strong visual identity is essential.

A Corporate ID, or a brand identity, is a design that represents your art class business. It includes your logo, colors, typography, and overall visual style.

Why is this important? Well, it’s because you want to make a great first impression on your students and their parents. A well-designed Corporate ID helps create a positive and professional image for your business.

Having a consistent and professional design throughout your materials, such as flyers , brochures, and website, is crucial. It shows that you take your art classes seriously and instills confidence in both new and existing customers.

Remember, your Corporate ID should reflect the essence of your art class business and appeal to your target audience. It should be visually appealing, memorable, and align with your overall brand message.

Investing time and effort into creating a strong Corporate ID can set your art class business apart from the competition and help attract more students. So, make sure to prioritize developing a compelling and consistent visual identity for your business.

A Corporate ID consists of various components such as your logo , business cards , website , stationary, business sign , promotional items, etc.

See A Complete Introduction to Corporate Identity Packages for more.

8. Writing a Business Plan

In the art class business, having a well-crafted business plan is crucial.

A business plan is a vital document that serves multiple purposes. It helps you secure funding or attract investors who believe in your art class business. It also acts as a roadmap to guide you through the startup phase and when your business is up and running.

Creating a business plan requires time and effort because you’re outlining a vision of what your art class business will look like in the future. Expressing the details carefully and considering all aspects of your business operations is important.

The hard work is worth it because once your business plan is completed, you’ll clearly understand what you need to start your art class business and how to operate it successfully.

When it comes to creating your business plan, there are different options to consider. You can write it from scratch, hire a professional to assist you, use a template, or utilize specialized business plan software.

Regardless of your chosen option, actively participating in the process is crucial. This ensures that your business plan is unique and effectively communicates the nature of your art class business.

Remember that your business plan can evolve and be optimized as you gain experience. Regularly reviewing and making necessary changes to the document is advisable. This way, you can adapt your business operations accordingly and ensure continued success.

SAMPLE Business Plan for an Art Class Business:

Executive Summary “The Art Studio” is a community-oriented, inspiring art class business dedicated to providing high-quality, enjoyable, and affordable art education for all ages and skill levels. We aspire to foster creativity, encourage artistic growth, and promote the appreciation of art within our community.

Business Description The Art Studio is based in Seattle, Washington. Our services encompass a broad range of art forms, including painting, sculpting, drawing, ceramics, and more. We offer classes for all ages, from children to adults, and for all skill levels, from beginners to advanced artists.

Market Analysis Market Trends: The art class industry has grown over the years due to an increased interest in creative hobbies and activities that help reduce stress. With the rise of social media and e-commerce , local businesses can reach wider audiences, and art classes are no exception.

Target Market: We primarily target individuals within the Seattle area who have an interest in art and creativity. Our secondary market includes tourists looking for unique, local experiences and corporations seeking team-building activities.

Competitive Analysis Our main competitors include other art schools and craft studios in Seattle. However, our emphasis on inclusivity, affordability, and the breadth of our offerings sets us apart.

Marketing and Sales Strategy Our marketing strategy focuses on social media, local partnerships, and word-of-mouth referrals. We’ll also implement SEO strategies for our website to reach a larger audience.

Our sales strategy includes affordable class pricing, discount packages, and membership options to attract and retain customers.

Organizational Structure The business will be managed by the owner, who has a background in fine arts and business administration. Additional staff will include art instructors, a marketing specialist, and an administrative assistant.

Services Our services include beginner to advanced classes in various art forms, workshops from guest artists, art camps for children during school holidays, private events, and corporate team-building events.

Financial Projections The total initial costs are estimated at $50,000. Monthly expenses are projected to be $8,000, while estimated monthly revenue is $12,000, leading to a profit of $4,000 per month. We project a total annual profit of $48,000.

Funding Request We are seeking an initial investment of $60,000 to cover our startup costs and to provide operational funding for the first few months. In return, we offer a competitive interest rate and repayment plan.

Exit Strategy: If  the business must be dissolved, assets such as art supplies and furniture will be sold to recover costs. If the business proves successful, a potential exit strategy could include selling the business to a larger entity or franchising our brand.

This is a basic business plan for an art class business, and it can be expanded or modified depending on the business’s specific circumstances.

For information on creating your business plan, see,  How to Write a Business Plan.

9. Banking Considerations

When it comes to your art class business, it’s important to consider:

• Choosing a nearby bank that caters to business owners.
• Easier tracking of expenses and providing proof during tax audits.
• Assistance and advice when seeking funding.
• Expedited loan processes.
• Building a good relationship with your banker to streamline the process.

Remember, selecting the right bank and establishing a strong connection with your banker can provide financial support, guidance, and convenience as you manage your art class business.

For more, see, How to Open a Business Bank Account. You may also want to look at, What Is a Merchant Account and How to Get One.

10. Getting the Funds for Your Operation

Getting funding for your art class business is an important step in starting and operating your venture.

There are various funding options available to consider, such as:

• Traditional lenders: Banks or credit unions that offer business loans.
• Private loans: Loans obtained from individuals or non-banking institutions.
• Investors: Seeking investment from individuals or organizations in exchange for equity or future returns.
• Selling assets: Selling any assets you may have to generate capital for your business.
• Collateral: Providing collateral, such as property or equipment, to secure a loan.

When meeting with a loan officer, it’s essential to consider the following:

• Presenting a strong business plan that outlines your goals, target market, and financial projections.
• Demonstrating your knowledge of the art class industry and its potential for growth.
• Preparing financial statements and documentation to support your loan application.

Sample list of documents needed to apply for a business loan for a NEW art class business:

• Business plan outlining your vision and strategies.
• Financial statements, including balance sheets and income statements.
• Personal and business tax returns for the past few years.
• Proof of collateral, if applicable.
• Legal documents, such as licenses, permits, and registrations.

Remember, securing funding requires careful preparation, research, and documentation. Consider consulting with financial advisors or business mentors to guide you through the funding process and increase your chances of success.

See, Getting a Small Business Loan for more.

11. Software Setup

Software is an important consideration for your art class business.

Here are some points to keep in mind when researching and choosing the right software:

• Research the software options available before making a decision. It’s easier to start with a program from the beginning rather than switching to a new system once your data is already in another program.
• Look for demos or trial versions of the software, if possible. This will allow you to test it and see if it meets your needs. Additionally, reading reviews and participating in online forums can provide insights into other users’ experiences with the software.
• Consider software that can help you track expenses and prepare financial documents for tax filing. Speaking with your bookkeeper or accountant can provide valuable guidance in selecting the most suitable accounting software for your art class business.

Now, let’s create a list of software commonly used for an art class business:

• Class management software: Helps you manage class schedules, student registration, attendance tracking, and communication with students and parents. Examples include ClassDojo, Teachworks, and Sawyer.
• Design and editing software: Enables you to create and edit visual content for your art class, such as promotional materials, artwork, and lesson plans. Popular options include Adobe Creative Cloud (Photoshop, Illustrator), Canva, and Procreate.
• Accounting and financial software: Assists in tracking expenses, generating invoices, and managing your business finances. Common choices are QuickBooks, Xero, and Wave.
• Online learning platforms allow you to deliver art classes online, provide resources, and facilitate interactive learning experiences. Examples include Zoom, Google Classroom, and Outschool.

Remember, this list serves as a starting point, and it’s important to assess your specific needs and budget when choosing software for your art class business.

Check out Google’s latest search results for software packages for an art class business.

12. Get The Right Business Insurance

Regarding insurance for your art class business, there are several important concerns to address. Here are some considerations to keep in mind:

Coverage for customers, employees, and premises:

• Ensure that your insurance policy provides coverage for any injuries or accidents that may occur to customers or employees during art classes.
• Consider liability coverage to protect yourself in case of lawsuits arising from accidents or injuries.

Protection for your property and equipment:

• Make sure your insurance policy covers damage or loss of your art supplies, equipment, and other property used in your art class business.
• Consider coverage for theft, fire, natural disasters, or other unexpected events that could damage or destroy your property.

Professional liability insurance:

• Consider obtaining professional liability insurance, also known as errors and omissions insurance, which protects you against claims of negligence or mistakes in your professional services as an art instructor.

Home-based business considerations:

• If you plan to operate your art class business from your home, inform your home insurance agent about your business activities. Operating a business from home could affect your existing home insurance policy, so it’s important to ensure appropriate coverage.

Seek guidance from an insurance broker:

• Use the expertise of a competent insurance broker who specializes in small businesses or art-related insurance. They can guide you in understanding your insurance needs, help you find suitable coverage, and ensure you have sufficient protection for your art class business.

Remember, every art class business is unique, and insurance needs may vary. Reviewing your specific requirements with an insurance professional to tailor an insurance policy that adequately addresses your concerns and protects your business and its stakeholders is crucial.

For more, see What to Know About Business Insurance . You can also browse the latest Google search results for art class business insurance .

13. Select Suppliers

When it comes to selecting suppliers for your art class business, building strong relationships is essential. Having reliable and trustworthy suppliers is a key factor in your success.

Here are some reasons why a strong relationship with your suppliers is crucial:

• Competitive prices: A good supplier can offer competitive prices for the art materials and supplies you need. This allows you to pass on savings to your customers, making your art classes more affordable and increasing your profit margin.
• Ensuring stock availability: Reliable suppliers ensure that you always have an adequate stock of art materials. This means you can run your art class business smoothly without worrying about running out of essential supplies.

To foster a positive working relationship with your suppliers:

• Treat suppliers with respect: Treat your suppliers with respect and professionalism. Communicate clearly, be prompt with payments, and appreciate their efforts in meeting your business needs.
• Mutual financial benefit: It’s important to ensure that your suppliers also benefit financially from the relationship. Fair pricing and timely payments contribute to a mutually beneficial partnership, strengthening your working relationship in the long run.

By nurturing strong relationships with your suppliers, you can enjoy competitive pricing, a consistent supply of materials, and a cooperative business environment. This, in turn, contributes to the success and smooth operation of your art class business.

For More See,  How To Choose a Supplier.

14. Physical Setup

Art Class Business Layout:

Creating an effective physical setup for your art class business is important. Arrange your space in a way that allows for a smooth flow of students and instructors.

Consider the layout of art stations, seating arrangements, storage for art supplies, and any necessary safety measures. Ensure your space is welcoming, well-lit, and conducive to creativity and learning.

Signage for Art Class:

Proper signage is essential for guiding and attracting customers to your art class. Install a prominent business sign outside your headquarters to catch attention.

Additionally, place signs in relevant areas such as doors, waiting areas, and parking to provide visitors clear directions and important information.

Office Setup:

Your office serves as a central hub for managing your art class business. A well-organized office enhances productivity.

Equip your office with essential tools like a computer, printer, phone, and organizational supplies. Create a functional workspace with ample storage for paperwork, records, and administrative tasks.

A clutter-free and well-equipped office helps you stay focused and efficiently manage your business operations.

See, Here are Considerations for The Setup of Your Office, for tips and ideas to make your office work for you. Also, have a look at our article About Company Signs.

15. Creating a Website

Having a website for your art class business offers numerous benefits. It provides a virtual presence, making it easier for potential customers to find and learn about your classes.

A website allows you to showcase your artwork, share class schedules, and provide important information. It serves as a platform to promote your business, reach a wider audience, and attract new students.

Additionally, a website enables online registration and payment, enhancing convenience for both students and parents. It establishes credibility, professionalism, and accessibility for your art class business in the digital age.

By having a website, you can create a strong online presence, effectively market your classes, and streamline the enrollment process for your art class business.

For more, see How to Build a Website for Your Business .

16. Create an External Support Team

In the art class business, having an external support team of professionals can be highly beneficial. You can rely on these individuals for advice and services, but they are not your employees. Instead, you engage their services as needed, either through contracts or hourly rates.

Having all these professionals in place is unnecessary before starting your art class business. Building professional relationships takes time, but you should continuously work on it.

A strong support team can assist you when needed. Your team may include accountants, lawyers, financial advisors, marketing specialists, technical advisors, consultants, and more.

With a reliable external support team, you can tap into their expertise and guidance to make informed decisions, address challenges, and optimize various aspects of your art class business. Collaborating with these professionals can contribute to the success and growth of your venture.

For more, see, Building a Team of Professional Advisors for Your Business.

17. Hiring Employees

In the early stages of running an art class business, operating independently without hiring employees may be feasible. This can be a good idea because payroll expenses can be significant, especially starting out.

However, as your business grows, you may find it challenging to handle all the management and operations on your own. Hiring employees can greatly enhance productivity and contribute to the success of your business, provided you find the right people.

The following is a list of job positions or outsourced services to consider as your art class business grows and becomes successful:

• Art Instructors: Qualified individuals who can teach and guide students in various art techniques and mediums.
• Administrative Assistant: Assists with administrative tasks, scheduling, customer inquiries, and class coordination.
• Marketing Specialist: Develops and implements marketing strategies to promote your art classes and attract new students.
• Customer Service Representative: Handles customer inquiries, and registration, and provides support to students and parents.
• Accountant: Manages financial aspects, bookkeeping, and tax filings for your art class business.
• IT Support: Assists with technology-related issues, software setup, and maintenance.
• Cleaning Services: Outsourced cleaning services to maintain a clean and welcoming environment for your art class space.

Remember, this list provides a starting point, and the specific job positions you require may vary based on the size and nature of your art class business.

As your business grows, evaluating your needs and expanding your team can help you effectively manage and deliver high-quality art classes.

For more, see, How and When to Hire a New Employee.

Points To Consider

Getting students through the door.

In an art class business, having students is vital for success. Attracting customers may be challenging initially since your business is new, and people may not know it.

However, as time goes on and you gain more marketing experience, it will become easier to attract customers, especially if they like your courses.

To help you get started, I recommend reading the following article for ideas on how to bring customers to your art class business when you’re just starting out. The article can provide valuable insights and strategies to get people through the door and generate interest in your classes.

See our article How To Get Customers Through the Door ; you’ll find a few ideas you can use.

Marketing Ideas

In the art class business, marketing plays a crucial role in attracting students and generating revenue. It’s an ongoing process that requires consistent effort.

You don’t necessarily need a marketing agency to promote your business. Instead, think of it as creating awareness about your art classes. You can seize opportunities to market your business whenever they arise.

Investing in effective marketing techniques helps increase visibility and attract potential students. Consider various strategies such as social media promotion, word-of-mouth referrals, creating engaging content, participating in community events, and utilizing online platforms.

By actively promoting your art class business and bringing awareness to what you offer, you can reach a wider audience, build a strong customer base, and ultimately increase your revenue. Remember, marketing is an essential part of your business’s growth and should be an ongoing focus.

See our marketing section for articles that will provide ideas to bring awareness to your art class business.

Focusing on your skill set is crucial when considering an art class business. Evaluate if you possess the necessary skills to successfully run the business. Remember, if you lack a particular skill, you can learn it or hire someone who can fill that gap.

Essential skills for an art class business owner:

• Artistic expertise: Proficiency in various art techniques and the ability to teach and guide students.
• Communication skills: Effectively conveying instructions, providing feedback, and connecting with students and parents.
• Organization and planning: Managing schedules, class materials, and administrative tasks efficiently.
• Customer service: Building positive relationships with students and parents, addressing inquiries, and providing exceptional service.
• Marketing and promotion: Promoting your art classes, attracting new students, and creating engaging content.
• Business management: Overseeing finances, budgeting, record-keeping, and strategic decision-making.
• Adaptability and problem-solving: Being flexible in handling unexpected situations and finding creative solutions.
• Patience and empathy: Understanding and supporting students’ individual needs and artistic development.

Remember, this list provides a starting point, and additional skills may be beneficial based on your specific business model and target audience. Continuously developing and refining your skills will contribute to the success of your art class business.

Hours of Operation:

When determining the hours of operation for an art class business, consider the following:

• Weekday Evenings: Offering classes in the evenings can accommodate students who attend school or work during the day.
• Weekends: Providing weekend classes allows flexibility for those with busy weekday schedules.
• After-School Hours: Consider offering classes during the after-school hours to cater to children and teenagers.
• School Breaks: Extend your hours of operation during school breaks to accommodate students who have more free time.
• Morning Sessions: Consider offering art classes in the morning to cater to individuals who prefer daytime activities or have flexible work schedules.
• Customized Workshops: Organize specialized workshops or events during specific times to cater to individuals interested in short-term or focused art classes.

Remember to consider the preferences of your target audience, the availability of instructors, and the demand for art classes in your area when determining the hours of operation for your art class business.

A List of Equipment You May Need for an Art Class Business:

• Paint: Acrylics, watercolors, oil paints
• Brushes: Variety of sizes and types
• Canvas: Different sizes
• Drawing Pads
• Sketching Pencils: Variety of hardness
• Pastels: Oil and soft
• Clay for Sculpture
• Glazes for Pottery
• Palette Knives
• Drawing Tables
• Tables and Chairs
• Storage Cabinets for Art Supplies
• Display Racks for Student Art
• Shelves for storing artwork and materials
• Lighting Fixtures: Natural light lamps
• Sinks for clean-up
• Pottery Wheels
• Clay Extruders
• Wedging Tables
• Ceramic Tools: Ribs, scrapers, needle tools, loop tools, etc.
• Computer: For administrative tasks and marketing
• Printer/Scanner: For printing invoices, student handouts, etc.
• Payment Processing System: Credit card reader
• Fire Extinguisher
• First Aid Kit
• Non-Slip Floor Mats
• Ventilation System: Especially important if you’re working with certain materials that can release toxic fumes
• Safety Glasses: If working with materials that could potentially injure the eyes
• Aprons or Smocks
• Brooms and Mops
• Cleaning Solutions
• Rags and Paper Towels

This is a general list and can be tailored to suit your art class business’s specific needs and focus. Some art class businesses may require additional equipment, like looms for weaving classes or specialized tools for printmaking.

Looking at industry trends and statistics for an art class business offers several benefits.

Gain valuable insights into market demand, helps you stay competitive, and allow you to make informed decisions to meet the evolving needs of students and adapt your business strategies accordingly.

Industry Trends and Statistics

Examining industry trends and statistics for an art class business brings several advantages.

You can stay updated on the latest developments, understand customer preferences, identify emerging opportunities, and make informed decisions to enhance your offerings and stay ahead in the market.

See the latest search results for trends and statistics related to an art class business.

Art Class Associations

Trade associations provide valuable benefits for businesses, such as staying informed about industry news and accessing networking opportunities.

These advantages become even more evident when associations organize events, creating platforms for learning, collaboration, and expanding professional connections.

See the search results for art associations.

Top Art Class Business

Examining established art class businesses can inspire new ideas by identifying gaps in the industry that you can address in your own business.

You can identify areas in your business that may have been overlooked or need improvement, leading to enhanced offerings and success.

See the latest search results for the top art class businesses.

The Future of the Art Class Industry

Researching the industry’s future offers several benefits for someone planning to start an art class business. It helps identify emerging trends, anticipate changing demands, and align business strategies accordingly.

This research enables better preparation, increased adaptability, and improved chances of success in the dynamic art class industry.

See the search results for the future of the art teaching industry.

Researching industry prices provides several benefits when starting an art class business.

You can gain an understanding of the market value for your services, set competitive pricing, and ensure profitability. By examining industry prices, you can make informed decisions and position your business effectively in the market.

See the latest art class prices.

Art Class Businesses for Sale

Buying an existing business that is already operating has both advantages and disadvantages.

Advantages of buying an established art class business:

• Immediate revenue: You start earning money from the day you take over, as the business is already generating income.
• Skip the startup phase: You bypass the challenges of starting from scratch, saving time and effort.
• Proven business model: You know that the business works because it is already established and has a track record of success.
• Financial visibility: You have access to information about the business’s revenue, profit, and expenses.
• Existing customer base: The business already has a customer base, providing a foundation for ongoing revenue.
• Established reputation: The business has built a reputation over time, which can help attract new customers.

Disadvantages of buying an established art class business:

• Higher cost: The purchase price is usually higher due to the value of the business’s goodwill, including its customer base.
• Customer retention challenges: If you want to make significant changes to the business, it may lead to customer loss, which can be difficult to manage.
• Inherited reputation: When you acquire the business, you also acquire its reputation, including its negative aspects.

Consider these pros and cons when deciding whether to buy an existing art class business or start from scratch. Assess the specific circumstances and conduct thorough due diligence to make an informed decision.

See art class – businesses for sale to browse the latest listings.

Art Class Franchise Opportunities

Buying an art class franchise has its advantages and disadvantages, but it’s worth considering before starting a business from scratch.

• Proven business model: You can follow the established plan provided by the corporate office, increasing the chances of success.
• Existing reputation and marketing: Benefit from the franchise’s established reputation and marketing efforts, which can attract customers.
• In-depth knowledge: You gain comprehensive information about the business before getting started.
• Corporate support: Receive support and guidance from the corporate office, providing assistance and resources.
• Cost: Purchasing a franchise can be expensive, including initial fees and ongoing royalties.
• Limited changes: Making significant changes to the business usually requires approval from the corporate office.
• Restricted offerings: You must adhere to approved products or services, limiting flexibility in diversifying offerings.
• Operational limitations: Operating the business must align with the terms outlined in the franchise agreement.
• Ongoing fees: Franchise owners are typically required to pay ongoing franchise fees.

Consider these pros and cons when evaluating whether buying an art class franchise is the right choice for your business goals. Conduct thorough research, review the franchise agreement, and weigh the financial implications to make an informed decision.

See art class franchise opportunities to browse the latest listings.

Knowledge Is Power if You Use It!

The internet offers a wealth of information about the art class industry. Explore the provided links in the following sections to access valuable resources for your research, startup phase, and ongoing operations.

These resources can equip you with valuable insights and guidance to make informed decisions and succeed in your art class business journey.

A Day in the Life

“A Day in the Life of an art class business owner” provides valuable tips and insights from industry professionals.

It offers an overview of what to expect, helping aspiring art class business owners gain valuable insights into the day-to-day operations and challenges of running such a business.

See the search results for a day in the life of art class business owners.

Art Class Business Owners Interviews

Interviews with business owners in the art class industry provide valuable information and insights.

Spending time on this section allows you to gain different perspectives and understand what to expect in the industry, offering valuable insights and preparing you for your own art class business journey.

See the search results related to interviews of art class business owners.

Publications

Publications serve as a valuable resource to stay informed about the latest information regarding an art class business.

Publications provide a great way to stay updated on industry trends, developments, best practices, and useful insights to help you effectively manage your art class business.

See the search results for publications related to an art class business.

Visiting art class forums offers the opportunity to discuss hot topics. Active participation allows you to connect and build relationships with industry members, exchanging valuable insights, ideas, and experiences within the art class community.

See the latest search results for the top art class forums.

Courses related to an art class business offer a valuable opportunity to learn and enhance your skills while staying up-to-date with industry trends.

Courses provide a great platform to expand your knowledge, improve your skillset, and ensure you are well-equipped to thrive in the dynamic art class industry.

See the latest courses related to running an art class business.

Art Class Blogs

Subscribing to art class blogs offers a valuable way to gather ideas and stay updated in the industry.

You can explore different blogs and subscribe to the ones that provide value and regular updates, creating a valuable collection of resources that consistently provide information to support your art class business journey.

Look at the latest search results for art class blogs  to follow.

Books serve as a valuable source of information to assist you in starting an art class business, offering insights, guidance, and valuable knowledge to support your entrepreneurial journey.

The latest books about art classes are listed on Amazon

Staying updated with the art class industry is easily accomplished by following the news. Setting up alerts ensures you receive timely notifications whenever new developments or coverage related to the industry are reported.

See what’s in the news related to art classes.

Videos about the art class industry provide valuable tips and insights. Additionally, exploring related videos suggested by YouTube can uncover topics you may not have considered before, offering a broader perspective and enhancing your understanding of the industry.

See the links to YouTube Videos Below.

• Videos related to starting an art class can be found here.

Privacy Overview

How to Start an Art Business in 8 Simple Steps in 2024

Jan 24, 2024

Starting an art business may seem daunting, but with the right approach and strategies, you can turn your passion for art into a thriving venture. In this blog post, we’ll guide you through launching your art business in eight simple steps, from crafting a comprehensive business plan to staying informed and adapting to changes in the industry. And at the end of this guide, you’ll discover the number one reason why most art businesses fail.

In this article, we address these three key takeaways…

Key Takeaways

Craft a business plan and identify your ideal collectors.

Establish a unique artistic identity, price artwork strategically, and navigate legalities and licensing for success.

Market and promote effectively to build loyal collectors.

Crafting Your Art Business Plan

A successful art business plan with a list of personal expenses and marketing strategies. Photo by Firmbee.com on Unsplash

A successful art business is no different from any other successful business—it starts with a well-crafted business plan that outlines your purpose, vision, goals , target audience (or ideal collectors), and financial projections. A business plan guides your art business’s growth and success. Your plan should include essential aspects such as:

Projected income and financial sources

Projected expenses

Operational channels like gallery shows, commissions, and artistic development

Partners and collaborating artists

Marketing strategy

Action steps such as obtaining a business license

Your business plan should include a strategic marketing blueprint, such as creating an art website and actively building your social media platforms.

Don’t forget to factor in all the expenses of running your business, from supplies and studio space to promoting your artwork online.

Remember that a comprehensive business plan does more than keep you focused on your goals; it serves as your roadmap to success, transforming your passion into a profitable endeavor. So, take the time to develop a detailed plan that reflects your unique art practice and ambitions.

Identify Your Ideal Collectors

A professional artist selling art at art fairs and on social media platforms. Photo by Markus Spiske on Unsplash

Understanding your target market enables you to connect with potential customers. By researching who buys the type of art you sell, you can uncover valuable insights, such as their location, buying power, and where to engage with them online to build trust.

Even more important than understanding demographics, though, is understanding the psychographics of your target audience. The difference here is understanding the psychology and thoughts of your audience to understand their behaviors better. What you want to do is empathize with your target audience so that you can provide them with more value through your art, storytelling, free content, and everything that you do.

With a clear understanding of your customers, you can adapt your offerings and marketing methods to attract potential buyers. Keen awareness of your customers helps you stand out from the competition and ensures a sustainable and profitable business.

To achieve a wider audience, consider showcasing and selling your art through various channels, such as local art fairs, online social like the Milan Art Community or Instagram, and commercial galleries. Connecting with other professional artists and art enthusiasts can also provide valuable insights into your target market’s preferences and expectations when selling art as a professional artist.

Establish Your Brand and Online Presence

A unique brand identity is vital for any business to establish a robust online presence. Your brand as a professional artist should communicate your distinct style and personality, setting you apart from other artists in the industry. Maintain consistency in your branding—from local art fairs to your website and social media—to ensure a unified and recognizable presence.

A professional website and engaging social media accounts are essential for showcasing your artwork and connecting with potential collectors and buyers. Here are some key elements to include on your website:

A memorable and easy-to-spell URL

An engaging About section

Easy navigation

Clear contact information

Functioning links

Stunning images of your work

Engaging product pages that answer all questions about the art/products

A simple and intuitive checkout experience

Use a website builder to create your artist website with a polished look and ensure your website is mobile-friendly for a smooth user experience. We recommend using Shopify, Wix or Squarespace to build your website at the time of writing.

In addition to your website, leverage popular social media platforms like Pinterest and Instagram to reach a larger audience and drive traffic to your online store. Mastering a few marketing techniques on these platforms can help you build a solid online presence and attract customers to your business.

Price Your Artwork for Profit

Original artwork priced with a reasonable profit margin in mind

Establishing an appropriate pricing strategy for your artwork is vital to a sustainable and profitable business.

When pricing your artwork, factor in the following costs to get an accurate price:

Framing costs (when applicable)

Buying power of your target customers

Desired profit margin

Consistency in pricing fosters a stronger relationship with galleries and collectors, ensuring no one feels taken advantage of.

Develop an appropriate pricing strategy to ensure profitability for your business and maintain appeal to your target customers. Remember, a well-thought-out pricing strategy helps you sell your art and contributes to your business’s overall success and sustainability. We recommend pricing your art according to either square inches or linear inches to create consistency.

Navigate Legalities and Licensing

When starting your business, addressing legal and licensing requirements is essential. The steps you need to take to start your business will vary depending on your location. For example, you may need to register your business or obtain a vendor’s license.

Many artists find a sole proprietorship an advantageous business structure, enabling them to operate under their name while still enjoying the benefits of running their own business as a separate entity.

Setting up a separate bank account can help you stay organized and make it easier to track your business’s earnings and expenses apart from your personal finances.

Compliance with legal and licensing requirements safeguards your assets, enhances credibility, and builds customer trust. Stay informed about any changes in regulations and requirements to ensure your business remains compliant and successful.

Market and Promote Your Art Business

An artist (Elli Milan) painting on a canvas, representing the first step in how to start an art business

Implementing effective marketing and promotion strategies is vital to expanding your audience reach and driving sales for your art business. Participate in local art fairs, exhibitions, and competitions to showcase your artwork and connect with potential buyers. Leverage social media platforms and other online channels to promote your artwork and engage with potential collectors.

Collaborating with other artists and engaging with your audience on social media can help you build a loyal community and cultivate a solid customer base for your art business. By sharing content, responding to feedback, and interacting with your followers, you can create a loyal fan base that supports your art business’s growth and success.

Remember, the key to successful marketing and promotion is to focus on the channels and strategies that resonate with your target customer and showcase your unique art offerings. By implementing effective marketing and promotion strategies, you can attract new customers, sell more of your work, and ensure the long-term success of your art business.

Build a Loyal Customer Base

A successful art business with a target audience and ideal collectors. Photo by bruce mars on Unsplash

For the long-term success of your art business, cultivating a loyal customer base is crucial. Here are some strategies to help you achieve this:

Provide exceptional customer service

Nurture relationships with your customers

Offer exclusive perks and referral benefits to loyal customers

Engage with your customers on social media

Share content related to your art business regularly

Respond to customer feedback promptly

By implementing these strategies, you can foster a sense of loyalty and trust in your art business, encouraging repeat business and referrals.

Building a loyal customer base ensures ongoing sales and fosters a supportive community that will promote your art to others. This community helps you grow your art business but also contributes to your overall success and reputation in the art world.

Remember, a loyal customer base is the lifeblood of any successful art business. You can secure a sustainable and profitable future for your art venture by prioritizing customer satisfaction and nurturing relationships.

Stay Informed and Adapt to Change

Maintaining a competitive edge in the art marketplace requires staying updated on industry trends, emerging artists, and shifts in consumer behavior. Empowered by the knowledge of what's happening in the art world—including the type of art collectors and consumers are buying, and the artists and styles rising to the top—you can stay ahead of the curve and ensure lasting success.

Embrace changes in the industry by adapting your business strategies as needed. For example, consider creating a digital art component, exploring new social media platforms, or adjusting your pricing and marketing strategies to meet evolving consumer preferences.

Frequently Asked Questions

What do i need to start my own art business.

To start your own art business, create a business plan, seek advice from others, understand your target audience, determine pricing and marketing strategies, and familiarize yourself with taxes and legalities. Having a clear goal of what you want to achieve with your art business is the first step to success.

How do I start making money with art?

Start by selling your art online or in-person, earning royalties through publishing your work, applying for art grants, selling merchandise, teaching classes, blogging, or competing in art competitions. There are countless ways to start making money with art !

Is an art business profitable?

Yes, an artist can develop a business and make it a successful career. A profitable art career is possible for any artist with determination and the willpower to work hard.

Elli Milan, founder of Milan Art Institute, tells the story of her journey to becoming a successful artist in her debut novel, Unemployable . It’s a story of failing your way to success through perseverance and determination. Unemployable will make you laugh and cry, but best of all, it will inspire you to achieve your own dreams. Listen to Unemployable on Audible .

How can I determine the right pricing strategy for my artwork?

To determine the right pricing strategy for your artwork, consider production costs, target market, and desired profit margins. Also, explore pricing models such as value-based, hourly, cost-plus, and fixed.

What marketing channels can I use to promote my art business?

Maximize your reach with art fairs, galleries, exhibitions, competitions, and social media to promote your art business.

The #1 Reason Why Most Art Businesses Fail

Starting an art business begins with careful planning, dedication, and adaptability. Each of the eight steps in this guide is crucial for long-term success as a flourishing, profitable artist. But even artists who follow these steps can fail without the single most important factor—art that sells. Artists who try to build a business without a good product (their art) will struggle every step of the way, and likely fail to fulfill their business goals. Avoid this critical mistake and learn How to Create Art That Sells .

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Art School Museum Business Plan

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Hands On! Children's Art Museum

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Hands On! Children’s Art Museum of Chicago , ( Hands On!) is a not-for-profit 501(c)(3) organization. Hands On! is being formed to provide unique and meaningful arts programming for all children, to educate children in the arts, and to build a lifelong audience for the arts. We plan to offer a dynamic and constantly-evolving program. Although we will incorporate all of the fine arts into our programs, our focus is on visual art. Most activities will be open-ended and enjoyed on a walk-in basis. The Museum will be staffed by working artists, and all structured activities will be led by master artist-teachers.

The Arts Education Partnership, in conjunction with the President’s Committee on the Arts and Humanities, commenced a study last year to examine the impact of arts experiences on young people and to explore why and how young people were changed through their arts experiences. Evidence demonstrates that children with high levels of arts participation outperform “arts-poor” students by virtually every measure. This study, Champions of Change , found much evidence that learning in the arts helps develop habits that will support other disciplines, and that it can often reach at-risk students when other disciplines cannot. The arts provide young people with authentic learning experiences that engage their minds, hearts, and bodies. Arts education helps students learn; it can enhance creativity, self-discipline, and the skills and confidence necessary to meet the challenges encountered during their lives.

The three founding board members, all of whom are mothers of young children, are uniquely qualified to bring this project to fruition. Karolyn Kuehner, Executive Director, holds a Bachelor of Music degree in Piano Pedagogy and a Master of Music degree in Piano Performance and Pedagogy, with highest honors, from Chicago Musical College of Roosevelt University. In addition, she served as Lecturer in Piano at Roosevelt University for over 10 years, and has also served on the piano faculties at Concordia University and Elmhurst College. Ms. Kuehner received the D.H. Baldwin Fellowship in recognition of her contributions to piano pedagogy and is listed in the book, Who’s Who in American Music . Ms. Kuehner is an active Brownie Troop leader with the Girl Scouts of Chicago and is an advocate for homeschooling. She was a guest on Educate! on Channel 20, and Medill Reports at Northwestern University. Interviews with Ms. Kuehner have appeared in Chicago Parent and the Homeschooling Link.

Sheri Jendra, Operations Director, holds a Bachelor of Arts degree in Public Administration, and a Master of Public Administration degree from Governors State University. She was formerly employed as the Housing Director at the Beverly Area Planning Association, a non-for-profit community organization. She has also served as Assistant Planner for the Northeastern Illinois Planning Commission. Ms. Jendra is active as a volunteer in many capacities at St. Barnabas Catholic Church and Elementary School, and in a variety of youth sports activities.

Nancy McGourty, Marketing Director, holds a Bachelor of Science in Commerce degree with a major in Marketing from DePaul University. Previous employment includes the position of Assistant Vice President/Marketing at Founders Bank, Economic Development Director for the Beverly Area Planning Association, and Marketing Officer in the Corporate and Institutional Banking group at First Chicago Bank. Ms. McGourty is active in the Beverly/Morgan Park community as a director of the Southwest Beverly Improvement Association, and as a volunteer at Sutherland Elementary School, St. Barnabas Catholic Church, and the AYSO.

In addition to the founding board members, our Board of Directors is comprised of a diverse group of individuals including Grammy Award winning composer and pianist Ramsey Lewis, Michael  Friedman, CEO of Premonition Records, James Lindsey, CPA with TTX Company, and Paul Tuminaro, Chicago-based arts advocate and member of the NewGroup Board at the Museum of Contemporary Art.

We are seeking funding for initial start-up costs to be used for legal costs, leasehold improvements, rent and related expenses, office equipment, furniture, starting inventory, and initial cash to handle the first few months of expenses.

We estimate that approximately 60% of Hands On!’s  annual revenue will be generated by a combination of membership, admissions, programming, retail sales, and related activities. The remainder of our funding will be generated by:

• The writing of proposals to secure grants from foundations.
• The solicitation of individuals, corporations, and small businesses.
• An annual large-scale benefit concert, family benefits, and special events.
• A variety of small scale fundraising activities.

Hands On! ‘s objectives during the first year of business are:

• To generate earned revenue from a combination of membership and admission fees, programming, outreach, retail sales, and special events.
• To secure new funding sources including foundation grants, government grants, and private and corporate donations.
• To have 375 total paid memberships.
• To serve 1,500 children through our outreach programs.

The mission of Hands On! is to encourage children of all ages to develop their full creative potential through the visual and performing arts.  Hands On!  strives, through the fine arts, to create a unique environment in which children of all ages, abilities, and experience can feel free to imagine, create, and welcome the arts into their lives.  Hands On!  provides a professional work environment that is challenging, rewarding, creative, and respectful of ideas and individuals.

Keys to Success

This topic was not included in the original business plan, but is included here as a placeholder for others using this plan as a guide. Please remember that the default outline is flexible on purpose, because every business plan is unique, so many excellent plans omit topics included in the standard outline and many add additional topics. The outline is a suggestion, not a checklist. You can add and delete topics easily. Make it your plan, not the software’s plan.

Organization Summary organization overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Hands On! is a not-for-profit organization formed to provide a place where children of all ages and abilities are encouraged to develop their full creative potential through the visual and performing arts. We plan to offer a dynamic, unique,and constantly evolving program. Although we will incorporate all of the fine arts into our programs, our focus is on visual art. Most activities will be open-ended and enjoyed on a walk-in basis. The Museum will be staffed by working artists, and all structured activities will be led by master artist-teachers.  Hands On!  will offer an art experience to children that will increase awareness of the arts, create an audience for the arts, and cannot be duplicated.

Our facility will house nine permanent open-art stations, including the Little People Lounge for our youngest visitors, Art Journey for toddlers, Sunflower Studio, Daisy Doodle-Shop, the Navajo Weaving Loom, I-MAC Imagination Station, the Sculpture Shop, Poppyseed Palace, and the Daily Special. In addition to our permanent stations, we will have a revolving set of installations, including our Shell Grotto, English Garden Light Design Table, City Design Architecture Board, and the Paint-Your-Own Ceramics Studio. We will have three art galleries: the Children’s Gallery, a gallery showcasing the work created by the children who visit Hands On! ; the Artworks Gallery, which is dedicated to the presentation of reproductions of work created by famous (and not so famous) grown-up artists; and the Chicago Artists Gallery, which provides a venue for our resident artists, as well as other area artists, to showcase their work.

Our facility will also house an extensive children’s library that contains high quality books about artists, dancers, musicians, and composers and their lives and work. We will also provide a resource library for adults who are interested in furthering their knowledge of the arts. Our Curiosity Shop will sell affordable, high-quality art supplies, handmade toys, and other unique items.

We will offer special artist-led workshops and performances on a daily basis, including a twice daily “Storytime at Poppyseed Palace,” and the Daily Special guided art activity. In addition, we will host the First Friday Concert Series, the Second Sunday Family Workshop, Culture Bugs classes for 18-42 month old children, Art Colony for 4-6 year old children, the Apprentice Workshop for teenagers, the Saturday Film Series, Art Encounters outreach program, monthly docent visits led by representatives of Chicago area galleries and museums, scheduled gallery openings, and seasonal special events.

Hands On! plans to locate in the Beverly/Morgan Park neighborhood on the southwest side of the city of Chicago. Although preliminary plans are being made to find a location, we will secure space when approximately fifty percent of our start-up funding has been raised.

Start-up Summary

Start-up expense totals include legal costs, leasehold improvements, rent, and related expenses. Start-up assets required include assets office equipment, furniture, and initial inventory and initial cash to handle the first few months of expenses. The details are included in the following chart and table.

Legal Entity

Locations and facilities.

Open-Art Stations

Hands On! will house nine permanent open-art stations. These stations are the focus of our daily work. Our resident teaching artists will staff the open-art stations and will provide guidance when it is requested. The remainder of their time will be spent demonstrating their skills and maintaining the studio spaces. Each station provides a unique opportunity for Hands On! to further our purposes as an educational and charitable organization. The permanent open-art stations include:

• Little People Lounge . This is a place where our youngest visitors can freely explore their creativity and curiosity. All activities are open-ended and designed for children who are not yet ready for our open-art tables. The Lounge is stocked with an evolving supply of creative and challenging playthings including wall-mounted mirrors, a revolving display of eye level artwork, sorting boxes with color, shape, and texture cards, simple wooden puzzles, stacking toys, including graduated blocks and collapsible pole stacking rings, woolen and knit balls, and cloth blocks.
• Art Journey . Art Journey is a studio space that is specifically designed to meet the needs of toddlers. Young children will enjoy working at the Colorful Window (using colorform material), sculpting with homemade play-clay using cookie cutters, wooden mallets, rolling pins, and other tools, fingerpainting, stamping, and building with a variety of blocks, including architecture blocks, Kapla blocks, and tree blocks. In addition, there will be a handmade doll-sized treehouse stocked with fairies, trolls, and dolls for creative play.
• Sunflower Studio . All painting, printing, and similarly messy projects will take place here. The studio will be generously stocked with a multitude of different types of child friendly paints, inks, and dyes as well as a variety of papers, brushes, brayers, and printing mediums.
• Daisy Doodle-Shop . The focus in the Daisy Doodle-Shop is on drawing, design, and reproduction. This studio will contain a drawing table as well as two easels. Children can choose from a variety a drawing tools including color pencils, crayons, markers, watercolor pencils, chalk, charcoal pencils, and pastels. Discovery is possible through imitation or free exploration. Many paper textures and incomplete reproductions will be available for use.
• Sculpture Shop . All sculpture and three-dimensional art activities are held in the Sculpture Shop. Children are free to produce sculpture using the ever-changing materials, including found objects, purchased supplies, and items donated by local artisans.
• Weaving Loom . The weaving loom is a reproduction of a large Navajo loom. Children can enjoy the rhythmic process of weaving as the Navajo have for generations. The loom is a stationary exhibit and all weaving remains with the loom.
• I-MAC Imagination Station . Children can explore lines, shapes, form and design using a computer graphics design program. They can also explore the collection of CD-ROMs, featuring the works found in some of the world’s finest art galleries and museums.
• Poppyseed Palace . “Storytime at Poppyseed Palace” takes place twice daily at Poppyseed Palace. Storytime will include the reading of quality children’s storybooks and poetry books appropriate and challenging for children of all ages. Some storytime sessions will be augmented by the addition of live music, interactive theatre, and impromptu storytelling. When there is no storytime scheduled, children and their caregivers will be encouraged to choose a book from the children’s library and read together or to try their hand at assembling puzzles of famous works of art.
• Daily Special . This is an open-art station that hosts the special activities of the day, including beadmaking, quilting, or candlemaking, among others. The Daily Special will be a multi-use area and will be framed by a curtain and small puppet theatre. This area will also be used as a venue for presenting performance art and theatre pieces created by the children. The Daily Special is an in-depth, artist led activity that provides balance between a structured and an unstructured creative experience. The children will benefit from exploring the processes of art through the eyes of a professional artist.

In addition to the nine permanent stations, we will have a revolving set of installations , including a Shell Grotto, English Garden Light Design Table, and the City Design Architecture Board. These special exhibits will rotate on a quarterly basis and will be installed after Hands On! has been in operation for one full year.

Art Galleries

We will have three art galleries:

• Children’s Gallery . This is an exhibit showcasing the work created by the children who visit Hands On!
• Artworks Gallery . This gallery is dedicated to the presentation of reproductions of work created by famous (and not so famous) grown-up artists.
• Chicago Artists Gallery . This gallery provides a venue for our resident artists, as well as other area artists, to showcase their work.

The resident teaching artists staffing the museum will be available to answer questions and guide visitors through the galleries. These galleries provide an opportunity for our visitors to explore the full range of visual arts in all its forms, past and present. As children are exposed to quality art, it becomes an integral part of their lives. These experiences will be the catalyst to a lifetime of appreciation of and a respect for their own creativity and the creativity of others.

Additional Services

Our facility will house an extensive non-circulating children’s library that will contain high quality books about artists, dancers, musicians, and composers, and their lives and work. Hands On! will also provide a resource library for adults who are interested in furthering their knowledge of the arts. The resource library will be a collection of reference books, museum guides, prints, postcard collections, and brochures that will enable the user to learn more about the work of a particular artist, style, or period in art history.

Outreach Program

Hands On! is dedicated to fostering the creative spirits of all children. To this end, we will offer an extensive outreach program, Art Encounters . Han ds On! will provide programming that meets the needs of schools, community groups, and private organizations. Most programs will run between one and two hours in length, and most will run during regular museum hours, but arrangements will be made to accommodate before and after hours programs. Representative programs include: “Artists Past and Present,” “Open-Art Table Extravaganza,” “Global Art,” and “Girl Scout Badge Work.” In addition, Hands On! will provide programming for children with special needs that will be developed and executed by a licensed art therapist. All other programs will be developed and executed by resident teaching artists. Hands On! expects that Art Encounters will eventually be a substantial part of its programming.

Hands On! will sponsor two classes for young children: Culture Bugs and Art Colony . Participants will have an intensive multi-media arts experience that involves painting, collage, music, and movement. They develop an awareness of their environment through the manipulation of materials, and sensory awareness is expanded through activities that stimulate hearing, sight, and touch. The classes will meet weekly for six week sessions. Classes will be facilitated by a resident teaching artist.

Hands On! will offer a unique program directed toward the interests of young adults between the ages of 13 and 17. We will offer a flexible series of special classes, workshops, and seminars that introduce students to a wide variety of art mediums. Topics include the basics of photography and darkroom, animation, and exploring the art of portraiture. The Apprentice Workshop is held once weekly for three hours. Students can choose to participate on a weekly basis, or cater the program to meet their needs and register for only a portion of the program. All sessions are led by a resident teaching artist. Apprentice Workshop will become a regular part of Hands On! ‘s programming after we have been in operation for one full year.

Concert Series

The First Friday Concert Series will begin as a bi-monthly event until Hands On! has been in operation for one full year. This programming will then be presented on a monthly basis. The programs will be one hour in length and will feature classical, jazz, and world music, as well as dance, storytelling, and theatre performances presented by Chicago-based performers.

Family Workshops

Hands On! will sponsor the Second Sunday Family Workshop that will give all members of families the opportunity to create art together in a positive and fun environment. Our senior staff artists will introduce new and involved art processes for a creative, yet challenging experience. This workshop will meet in the Daily Special studio.

Film Series

The Saturday Afternoon Film Series will emphasize high quality videos appropriate for the viewing of all children. Most films will be about the lives and work of important artists, composers, musicians, and dancers. Most film viewings will last approximately one hour.

Additional Programs

After Hands On! has been operating for one full year, we will add additional programming, including quarterly Docent Visits by representatives of different galleries and museums located in the Chicago area. Docents will be prepared to answer questions about their collections and special exhibits, as well as help participants navigate the gallery or museum with their children.

Hands On! will sponsor quarterly Field Trips to various cultural destinations throughout Chicago, including the Art Institute of Chicago and the Chicago Symphony Orchestra children’s matinees.

Curiosity Shop

Hands On! plans to open a small Curiosity Shop that will sell affordable, quality art supplies, handmade toys, and other unique items. Most items will be made by artists and sold on a consignment basis.

Market Analysis Summary how to do a market analysis for your business plan.">

Hands On! will be focused on families seeking to nurture their children’s creative potential through the visual and performing arts. Initially, we will address a segment of the Chicagoland market known for its stable, family orientation, and for its willingness to support and patronize local institutions. Once established, we will expand our focus to include the entire Chicagoland market.

Hands On! strives, through the fine arts, to create a unique environment in which children of all ages, ability, and experience can feel free to imagine, create, and welcome the arts into their lives. This environment will appeal to a broad cross-section of all families, without regard to racial, educational, or economic background.

Market Segmentation

Using a broad definition of our market, every family with a child is a potential consumer of the programs and services offered by Hands On!  If  we were to temper that broad definition with a geographic boundary of a thirty-mile radius, we still have the opportunity to reach a vast market, the entire Chicagoland area. Simply stated, there are literally millions of households that meet this market definition. Our target market is families with children ages seventeen and under. Our core market is families with children between the ages of three and ten.

We feel that in order to establish a foothold within this vast market and create brand awareness for the unique and high-quality programs we are offering, we need to focus our initial marketing efforts on a smaller market segment. The initial marketing effort will extend through our first twelve months of operation and target a market segment within a five-mile radius of our location. By any measure, this remains a richly populated market of approximately 78,000 households with children (using 103rd and Western as the center point), representing 151,000 children between the ages of one and seventeen (1999 U.S. Census data).

As a result of scaling our initial efforts in this manner, we are able to leverage our strong ties within the local community, local media, and educational institutions. To drive awareness, we will supplement the support we receive from local institutions with a broad sweeping outreach program, focused direct mail campaigns, and media placement. Beverly/Morgan Park is a stable area with a history of supporting family-oriented programs offered both locally and throughout the greater metropolitan area. Once established, we will expand our market reach utilizing the same techniques, but scaled to reach a much broader audience.

Our outreach programs will focus primarily on serving children in low to moderate income areas of the city of Chicago and the surrounding communities. Programming will be tailored to fit the needs of children in the Chicago Public School system, as well as Chicago-based private and parochial schools. In addition, our programming will extend to those children in suburban public, private, and parochial schools, homeschoolers, children served by Easter Seals and the Progress Center for Independent Living, among others. Our outreach will also extend to those children enrolled in day care and preschool programs, and to those children who are patients at local children’s hospitals. We are in the process of developing relationships with Chicago-area galleries and arts organizations with the intent of extending our outreach into communities outside the five-mile radius of our location. We will combine programming, special events, and gallery shows with these organizations.

Service Providers Analysis

There is no known organization in the Chicagoland area that offers the unique art experience provided by Hands On!

Alternatives come from such Chicago area institutions as the Kohl Children’s Museum, the Chicago Children’s Museum, the Museum of Contemporary Art, and the Kraft Education Center at the Art Institute of Chicago, however, these institutions do not have the singular focus of Hands On! , on providing a rich art experience for children.

There are several area organizations where children can register for art classes. Local examples include the Beverly Art Center, Heritage Gallery, Spectrum Art Supplies, and the Chicago Park District. Lakeshore Learning offers free craft workshops on Saturday mornings. Again, an art class for children is only a part of what these institutions provide. Hands On! intends to establish cooperative relationships with these organizations with the expectation that increased awareness in these types of programs will result in mutual benefit.

In a much broader sense, our competition is not limited to places offering art classes and museums. There are many external activities in which families can choose to participate. Given free time and disposable income, families may choose among a variety of activities including sports, music classes, dance classes, and park district programs. We believe that families will recognize the benefit of an organization with a singular focus, as a means of providing balance, as an opportunity to enrich their children’s lives, and as a fun place to spend time with their children.

Beverly Art Center, Chicago Park District, and Lakeshore Learning are the closest to direct alternatives.

Strategy and Implementation Summary

Management summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">.

The initial management team consists of Karolyn Kuehner, Executive Director; Sheri Jendra, Operations Director; and Nancy McGourty, Marketing Director.

Karolyn Kuehner, Executive Director . The Executive Director is hired by the board of directors. Responsibilities include, but are not limited to:

• Advise the board and carry out tasks assigned by the board.
• Oversee daily operations, project planning, and special events, working closely with each program coordinator.
• Personnel management (recruitment, hiring, training, evaluation and termination of staff).
• Together with the Operations Director, develop and manage the annual budget for board approval including necessary revisions.
• Program development.
• Supervision of artistic staff.
• Develop network of support within the arts community.
• Develop and implement outreach program.

Sheri Jendra, Operations Director . The Operations Director is hired by the Executive Director. Responsibilities include, but are not limited to: 

• Assist in personnel management.
• Development of administrative standards and procedures related to personnel and staff development.
• Supervision of staff.
• Serve as liaison between staff and board members.
• Coordinate with the Executive Director and the board to oversee activities including grant applications, management of grants, special projects, fiscal management.
• Together with the Executive Director, develop and manage the annual budget for board approval including necessary revisions.
• Oversee the preparation of the annual report of activities as well as fiscal reports.
• Manage network finances and reporting, including museum store.
• Coordinate work on annual audits.
• Define priorities for all supervised staff.
• Inventory management of art and office supplies.

Nancy McGourty , Marketing Director. The Marketing Director is hired by the Executive Director. Responsibilities include, but are not limited to: 

• All marketing activities including establish the marketing budget with the executive director; create and implement marketing plan; develop marketing materials; advertising placement; develop direct mail plan.
• Membership management including establish and maintain member and prospective member databases;  produce renewal notices; special member mailings.
• Publication and distribution of the quarterly newsletter.
• Website maintenance.
• Direct fundraising activities.
• Coordinate volunteers.
• Coordinate solicitation of corporate and in-kind donations.
• Measure effectiveness of marketing activities (program tracking).

Organizational Structure

Our initial team includes three directors, a curator, four senior staff working artists, and two store clerks. During the second month of operation we will add two junior staff members, and in the third month of operation we will add another. In the fourth month, we will add the Culture Bugs/Art Colony program coordinator. All staff positions are part-time. The Executive Director will assume the responsibility of the program coordinator until that position is filled.

As stated in our articles of incorporation, our board of directors is to consist of a minimum of five and a maximum of twelve persons. We currently have seven persons serving on our board of directors representing various facets of both the arts and business.

Personnel Plan

Store Manager. This person is responsible for the operation of the Curiosity Shop. Responsibilities include sales, retail display, and balancing cash intake. Additionally, this person will collect admission fees and distribute membership and program information. (Part-time position for two employees, approximately 80 hours each per month.)

Culture Bugs and Art Colony Coordinator. This person plans and executes the Culture Bugs and Art Colony Programs. (Part-time position, approximately 60 hours per month.)

Curator. This person curates all exhibits in the Museum’s three galleries. (Part-time position, approximately 60 hours per month.)

Senior Staff.  All senior staff members must have experience working with children through their art. Staff members assist children as needed and serve as monitors in the various open-art stations throughout the Museum. They demonstrate their skills to the children, guide visitors through the galleries, and maintain studio space. Staff also participate in the planning and execution of the daily Storytime at Poppyseed Palace, the Daily Special, and Second Sunday Family Workshops. (Part-time position for 4 employees at approximately 52 hours each per month.)

Junior Staff. Junior staff members assist senior staff members when needed. They ensure that all stations are kept clean and materials are in place. They monitor the children’s behavior and, if needed, gently assist them to engage in appropriate activities. Junior staff members are college students at Saint Xavier University. (Part-time position for 3 employees at approximately 54 hours each per month.)

Financial Plan investor-ready personnel plan .">

The basis for our financial planning has been looking forward with conservative estimates for revenue and expenses. We are committed to consistent growth of our cash balances through prudent management of our expenses. Our focus will be on remaining profitable year to year, while also building adequate cash reserves.

Important Assumptions

Personnel burden is relatively low at 15% based on the assumption that the only benefits included will be minimal vacation time based on the number of hours worked. Personnel burden also includes taxes.

We anticipate carrying one month’s worth of inventory in the Curiosity Shop. The majority of items in the shop are sold on a consignment basis, and therefore do not affect inventory turnover.

The estimate of 8% funding on credit refers to the delay between the commitment of funding and the actual receipt of funds. We anticipate the great majority of our revenues will be paid by cash or check.

Break-even Analysis

The table and chart below show the level of funding, from all sources combined, we need on a monthly average, to cover our operating expenses.

Projected Surplus or Deficit

Our projected annual surplus or deficit is shown on the following table. The detailed monthly projections are included in the appendix.

Projected Cash Flow

Management of cash flow is critical to our success. The monthly cash flow is shown in the illustration, with one bar representing the cash flow per month, and the other bar the monthly balance. The annual cash flow figures are included here and the more important detailed monthly numbers are included in the appendix. Should our monthly cash flows fail to meet expectations, directors salaries will not be paid. If further action is required, we will utilize revolving credit facilities.

Projected Balance Sheet

The following balance sheet shows our projected financial position during the next three years. The monthly estimates are included in the appendix.

Standard Ratios

Our projected business ratios for the three years of this plan are shown below, along with ratios for an industry profile, based on the Standard Industry Classification (SIC) Index, 8412, for Museums and Art Galleries. 

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Business Plan Resources

We've put together a few resources to help you write a Business Plan, an essential component of starting or expanding a business, attracting investment or applying for a loan.

- Download a PDF of the handout from the Business Plan Essentials workshop that is a part of Springboard's Work of Art Toolkit .

- Read an article  (from BPlans) on How to Write a Business Plan for an Arts Business .

-  View sample plans (from BPlans) that might be helpful to look at for arts-related businesses:

Custom Quilt Artist Art School and Gallery Decorative Pottery Music Theater

-  Download a PDF of a Business Plan Template from BPlans.

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How to Start an Art Business in 2024: Step-by-Step Guide

Free Startup Business Plan Template

10 Min Read

The art world is booming with a value of $67.4 billion and growing. Thanks to the internet, art lovers can easily buy and sell pieces across borders.

Even with this rapid growth, the US art market is relatively small and very competitive. To really stand out,  you’ll need careful planning, preparation, and most importantly, solid execution.

That’s where this article comes as your guiding star. In this guide, we’ve tried to explain how you can turn your passion into profits and launch your art venture in 10 simple steps.

10 Essential Steps to Start a Successful Art Business

• Prepare a Business Plan
• Choose a Profitable Niche
• Identify your Target Customer
• Develop a Positioning Strategy
• Figure out Product Pricing
• Identify Marketing & Promotion Channels
• Register your Art Business
• Business Licensing
• Get the Right Tools
• Prepare to Launch

1. Prepare a Business Plan

Every art business needs a simple plan. Think of it like a map for your own business to grow and succeed. You don’t have to write anything formal or share it with others if you don’t want to.

Your business plan helps you figure out how to start and grow your business. When making your plan, Include these things:

• Executive Summary
• Business Overview
• Products and Services
• Market Analysis
• Competitive Analysis
• Sales and Marketing
• Management Team
• Operations Plan
• Financial Plan

You can use a ready-made art business plan example or start jotting down your ideas. This plan is something you’ll keep adding to as your business grows. It’s not just for now; it’s also a guide for the future.

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2. Choose a Profitable Niche

Start by looking at what your business could be good at and what people want to buy. The perfect spot for your art practice is where these two things meet. To find this spot, ask yourself a few questions.

What kind of art do you love doing? Think about what you’re good at, what can make money, and what you enjoy.

What are people buying in these areas?

Look at what sold well last year in the areas you’re interested in. Check out what’s trending and see what types of art are selling the most. Find out how much people usually pay for these items or services.

List the best areas you can work in and how good they might be for business. Compare them and pick the one that’s just right for you.

3. Identify your Target Customer

Next, figure out who is most likely to buy your art. Knowing your target customer is a big deal in marketing because it helps you sell more effectively. Imagine the perfect person who would want and can afford your artwork. Understanding them lets you know how to get your art before them.

Think about these things to pinpoint your customers:

• Who can afford your art?
• Where do these people shop for art?

Your whole plan for selling your art depends on these answers. They guide where and how you’ll talk to potential buyers.

4. Develop a Positioning Strategy

As a fine art dealer, think about the role your brand plays in making your gallery unique among competitors for art collectors.

Good brand positioning can greatly benefit your business, rather than be a problem. Usually, people first think of branding in terms of visual things. This includes the logo, colors, and style. However, brand positioning shines through non-physical aspects.

These are things like service quality, reputation, how the public sees you, and the emotions you evoke. These aspects are sometimes overlooked by art galleries when they work on strengthening their brand.

5. Figure out Product Pricing

Pricing art can be challenging, but it’s critical to making a living as an artist. You don’t have to be a “starving artist” – smart pricing is part of a good business strategy. Here’s what to keep in mind:

First, cover your costs in your art’s price. This includes your time, materials, shipping, and framing if needed. Think about what your time is worth and what you need to earn per hour. For example, the average hourly rate for artists in the US is about $24.58 .

Second, choose a pricing formula that works for you—some artists price by size, others by time and material costs. Consider your skill and education level, but always make sure you’re making a profit after expenses.

Third, keep your prices consistent. This makes things fair for galleries and collectors and keeps everyone happy.

Lastly, offer art at different prices. Not everyone can afford a high-priced piece. Selling smaller, more affordable items means more people can buy your art, widening your customer base. Every sale, big or small, is essential!

6. Identify Marketing & Promotion Channels

Now you’ve got your business up and running, it’s crucial to plan your marketing strategy to showcase your art.

Focus on these key areas:

• Website: Your website is your digital storefront. It should host your portfolio, prices, contact details, online store, blog, and more.
• Social Media: Connect with potential buyers where they hang out. Use visually-rich platforms like Instagram, Pinterest, and TikTok for art pieces, and Facebook, LinkedIn, and Twitter for service-focused promotions.
• Marketplaces: Tap into the vast audience on Etsy, Amazon, eBay, and Aliexpress. Pick the ones where your target customers shop.
• Offline Events: Attend local fairs, markets, and exhibitions to meet customers face-to-face and understand their preferences.

7. Register your Art Business

You’ve created your art and are ready to sell it. Now, it’s time to make your art business official. Here are some of your options:

Select a Business Entity

Starting your art business means picking the right business entity. Your choices include:

• Sole Proprietorship
• General Partnership
• Limited Liability Company (LLC)
• Limited Partnership
• Corporation.

Many artists opt for a sole proprietorship for their business. It’s simple to set up and suits the straightforward needs of a typical art studio.

Finding a Registered Agent

You’ll need a Registered Agent if you go for an LLC or a Corporation. This person or service handles your official paperwork and connects you with the government. They need to be in the same state as your business.

State Registration and Getting an EIN

Next, register your business in your state, which usually involves the Secretary of State’s office. Every state has different rules, so check what yours requires.

You’ll also need an Employer Identification Number (EIN) from the IRS. Think of this number as your business’s ID for tax purposes and when you open a business bank account.

Signing Up for Taxes

Finally, get ready to handle taxes. Register with your state and the IRS to take care of sales, income, and employment taxes if you hire anyone.

It might sound like a lot, but a Registered Agent can help you with all the paperwork and rules to ensure your art business is set up correctly.

8. Business Licensing and Insurance

To officially start your art business, you need to follow the local rules where you live.

It’s important to note that depending on your art business type, you may need to obtain special permits and licenses.

For instance, if you sell art related to cultural properties, you will require a special permit.

Art appraisers and conservators must obtain professional certifications to attract clients.

Additionally, applying for an EIN from the IRS is mandatory.

Why Insurance?

Just like any other venture, your art business comes with risks. So, it’s wise to have insurance for peace of mind and smooth sailing. Here are some insurances you might need:

• General Liability: Covers legal fees for accidents.
• Business Property: Keeps your workspace and tools safe.
• Equipment Breakdown: Fixes or replaces tools.
• Worker’s Compensation: For employee injuries and lost wages.
• Business Owner’s Policy (BOP): A package deal for various coverages.

Getting the right insurance set up means you’re ready to handle whatever comes your way, leaving you free to focus on creating and selling your art.

9. Get the Right Tools

Great art starts with great tools. Just like you need practice, you also need the right supplies for your art style. Here’s what you might need:

• Palette Knife
• Digital Tools like Graphic editors and drawing tablets.

Use good quality materials for your art. Choose professional-grade paints and canvases that last long and won’t fade fast. This means picking stuff meant to be kept for years, called archival materials.

Avoid using cheap paints and canvases from the dollar store. They might not last long and can make your art look bad as they fade or break down quickly.

If you want people to think of you as a professional artist, it’s worth spending more on better materials. This will help your art stay beautiful and give your buyers a good experience.

10. Prepare to Launch

As the day you open your business gets closer, check and improve important parts of your business.

Digital Tools

To manage your art collection effectively, explore specialized tools such as Artgalleria, Artwork Archive, or Artlogic. They’re designed to help you catalog your creations, track sales, and streamline your promotional activities.

On the financial side, consider intuitive accounting software like Quickbooks, Freshbooks, and Xero. They are especially beneficial for smaller enterprises, simplifying your financial management with user-friendly interfaces​.

Hiring People

If your business grows big enough, you might need to bring more people on board to help. You can look for people to hire without spending money by posting job ads on well-known websites like LinkedIn, Facebook, or Jobs.com.

If you want more options, you can pay to advertise on sites like Indeed, Glassdoor, or ZipRecruiter. And if you have the budget, you should hire a recruitment agency to help you find good people to work for you.

Make a Website

To really shine, your own website and social media should be top-notch. That means having a good web address and username, ensuring people can easily find and contact you, and showcasing your work with high-quality images.

A personal and clear “About” section goes a long way, too. All these things help shape your art brand—what people think when they see it.

Don’t worry if you’re not a tech whiz. Many sites offer simple, drag-and-drop templates to help you quickly set up a professional-looking art website.

Look after your Social Media

For social media, remember quality over quantity. It’s better to do a few platforms well than to be on every platform and not manage any effectively.

Pick the social media platforms your audience loves and focus on making meaningful posts there. This approach will help you build a strong, recognizable brand without spreading yourself too thin.

The Bottom Line

Ready to turn your art business dream into reality? It’s time to take the first step: writing a business plan.

Think of this plan as your roadmap for success. It helps you avoid missing important details and keeps you focused on your goals. We’ve even included a sample art business plan example to make things even easier!

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks, AI-assistance, and automatic financials make it easy.

Frequently Asked Questions

How much does it cost to open an online art store.

The cost of opening your online art store depends on several things, like the website you pick and the tools you need. There are free website options with limited features, like Etsy.

But if you want more options and flexibility, there are paid platforms like Shopify or Squarespace, which typically cost less than $30 a month. On top of that, you’ll need to budget for marketing to reach customers, products, and shipping.

How can I decide how much to charge for my art?

Finding the right price for your artwork needs balancing three key factors: covering costs, reflecting value, and attracting buyers. Consider:

• Costs: Materials, studio, time (hourly rate or cost-plus).
• Value: Artist skill, originality, emotional impact.
• Market: Similar artists’ prices, target audience’s budget.

Experiment with pricing models like value-based, hourly, cost-plus, or fixed to find the sweet spot for your art and audience.

Are there grants or scholarships available for artists?

Yes, there are grants and scholarships available for artists in the USA. Some examples include:

• Sustainable Arts Foundation
• Creative Capital
• Right of Return Fellowship
• Pollock-Krasner Foundation Grant
• 2022 Art + Technology Lab Grant
• S+T+ARTS Price 2022
• Harpo Foundation Grants for Visual Artists
• Artadia Awards

Should I start with a physical gallery or an online platform?

When choosing between a physical gallery and an online platform, think about these points:

Physical galleries give you a real-life experience. You get to see the art directly, feel the environment, and be there with the art. But, running a physical space costs a lot.

Online galleries are cheaper to start and keep going. They cut down costs, so you can make more money and charge artists less. Also, being online lets you reach people and sell art all over the world without needing more than one location.

What are effective marketing strategies for an art business?

To effectively market your art business, focus on increasing visibility where your target audience spends time. Here are key strategies:

Social Media Presence: Use platforms like Instagram, Facebook, or Pinterest to showcase your work. Regular posts, stories, and interactions can build a following and attract buyers.

Word of Mouth: Encourage friends, family, and customers to spread the word.

Exhibit Your Work: Participate in galleries, shows, or local events.

About the Author

Shyam Dua is a seasoned tax professional with 40+ years of experience & a mentor at SCORE. He stands out due to his exceptional business planning skills. With a keen eye for detail and a strong financial acumen, Shyam crafts compelling business plans that pave the way to success. A CPA with a philanthropic heart, Shyam's strategic expertise, and dedication make him an invaluable asset in shaping thriving business ventures. Read more

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How To Write A Martial Arts School Business Plan

“Discipline is not a mystery,” says Sensei Leader Movement Founder and Jim Bouchard . “It’s the simple and dedicated practice of aligning your vision and your actions.”

If you’re starting your own martial arts school, you’ve clearly taken the time to perfect the discipline of your practice. You’ve harnessed the drive to make your passion your full-time profession. Great work! But in order to run a successful dojo, you also need to establish and maintain a disciplined business plan.

This plan needs to clearly align your vision and goals with how you intend to achieve them. It’s what you’ll present to your bank to secure loans, to your investors and to your future managers. It’s what proves to friends, family, clients and colleagues that you’re serious – that there’s no going back on your dreams.

Also, when you lay it out for yourself, it’s easier to visualise the next steps and hold yourself accountable to make them happen.

Put simply, you can’t succeed without a kickass business plan. You can find some good fitness business templates online , but to give you the edge beyond the average, we recommend our hot tips for success. 

Start with a clear and succinct overview

What’s your business name, and positioning statement? How will you stand out from the competition? The overview, or Executive Summary as it’s sometimes called, is your opportunity to define who you are and what you stand for. 

It’s also the time to craft you offering. Open strong. Establish your specialty and make it clear what products and services you offer. For example, “We’re a dojo that focuses on Japanese martial arts only – karate, judo and aikido.” 

In your overview you can also outline desired class levels, schedules and times as well as proposed venue(s).

Conduct an industry analysis

It’s crucial your martial arts business plan demonstrates an understanding of the existing market, both in your locally and further afield.

Make sure your business plan explains the perceived demand for martial arts in your area. Perhaps a successful studio isn’t accepting more students or doesn’t provide the particular specialisation you’re offering.

It’s also a smart idea to profile a dojo or martial arts brand you admire and highlight some examples of what they do well in this section. How will you adapt your inspiration to fit within your business model?

Define your target market

It’s absolutely crucial to have a clear idea of who you’re targeting.

Will your martial arts school mainly target young people? Do you have specialist teachers for advanced level classes, or for those who want to start from scratch? Perhaps it’s a combination of all the above.

A great way to highlight this in your martial arts business plan is to attempt some profiling of target clients. Give details on their age, gender, level of martial arts expertise, predicted duration as a client, and so on.

The more detail you can give on your desired clients, the easier it will be to identify their wants and needs to both yourself and potential investors.

Forecast for the years ahead

When you’re writing a business plan, you don’t just want to look at immediate gains, but to work towards a bigger picture. This business is intended to be something strong and to hopefully stand the test of time – not something you’re running for a few months. 

A solid martial arts business plan will forecast predicted growth over the years, based on estimated sign-up figures. Not sure what they’ll be? You can get a picture from your competitor and industry analysis, and target market profiling.

Statements like this are just what investors want to see: “We’re setting up our new martial arts school ‘Ninja Kids’ next to a primary school that’s currently under construction. We wish to capitalise on our close proximity to our desired target market of beginners aged 6-12.”

Outline your proposed operations

In this section, you need to shape your proposed operating schedules and costs for your dojo. 

Here are some things you need to think of:

• Venue cost and contract
• Timetabling
• COVID-safe plan
• OHS and safety
• Council permits

Develop your marketing approach

There’s no point launching a martial arts school if nobody knows about it. This part of your business plan is a chance for your promotional prowess to shine.

So, how are you going to get the word out?

There are free options, such as social media. You could:

• Start a Facebook group
• Show off your shiny new studio on Insta
• Launch some teaser sparring videos on Tiktok.

A local radio station or newspaper might be interested in coverage, or advertising.

If you can tap into existing networks of local martial arts interest areas, or call on the trusted connections of your teachers, a round robin SMS text out can be great to get the initial word out.

The options are endless. Just make sure that whether it’s mail drops in letterboxes or adverts in glossy magazines, your marketing intentions are outlined clearly in your business plan.

Know your finances inside and out

Crunching the numbers for a new martial arts business can be intimidating. But you need to be realistic. Total up all costs and be honest. 

If you’re seeking financial assistance you need to be as transparent as possible – and this means also making sure all your personal debts are in order. There’s no room for skeletons in the closet.

Make your venue hire more budget friendly by sharing a venue with another fitness business to begin with. And start small. You can always grow, but it’s not as easy to go backwards. 

With the right plans in place, your steps to dojo success are well within reach!

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School Business Plan Template

Written by Dave Lavinsky

School Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their schools.

If you’re unfamiliar with creating a school business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a school business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your school as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a school or grow your existing school, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your school to improve your chances of success. Your school business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Schools

With regards to funding, the main sources of funding for schools are donations and gifts, tuition, personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for schools.

Finish Your Business Plan Today!

How to write a business plan for a school.

If you want to start a school or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your school business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of school you are running and the status. For example, are you a startup, do you have a school that you would like to grow, or are you operating a chain of schools?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the school industry.
• Discuss the type of school you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of school you are operating.

For example, you might specialize in one of the following types of schools:

• Private K-12 school : this type of school typically charges tuition, and may be affiliated with a religious organization, or specialize in a particular learning method.
• Charter school: this type of school offers primary or secondary education for a tuition, and may receive some public funding, and/or donations. These schools require their students to take state-mandated exams.
• Special subject school: this type of school specializes in teaching a specific subject, such as driving, first-aid, self-defense, fine arts, language, or general tutoring.
• Preschool: this type of school typically serves children who are aged 3 and 4. These schools prepare young children to enter formal education, and are funded by some combination of tuition, donations, and government grants.

In addition to explaining the type of school you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of students served, the number of students accepted into elite formal education institutions, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the school industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the school industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your school business plan:

• How big is the school industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your school? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your school business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: families with elementary-aged children, families with high-school-aged children, families with preschool children.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of school you operate. Clearly, families with high schoolers would respond to different marketing promotions than families with preschoolers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other schools.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes public schools, virtual schools, and families who do homeschooling. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of students do they serve?
• What type of school are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide specialized instruction, either in subject or in method?
• Will you offer courses or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a school business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of school that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide religious-focused K-8 education, college preparatory courses, or single-subject instruction like driving or fine arts?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the courses and/or extracurricular activities you offer and their prices.

Place : Place refers to the site of your school. Document where your company is situated and mention how the site will impact your success. For example, is your school located in a growing neighborhood, in the city center, or will you operate purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your school marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your school, including answering calls, planning and delivering instruction, applying for grants, fundraising, performing administrative tasks, overseeing instructors, handling discipline, scheduling and monitoring extracurricular activities, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to enroll your Xth student, or when you hope to reach $X in revenue. It could also be when you expect to expand your school to a new city.  

Management Team

To demonstrate your school’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing schools. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in running a school or experience with public school administration or who has served on a public school board.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you enroll 100 or 1,000 students per semester, and/or offer extracurricular activities? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your school, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a school:

• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your school location lease or a list of elective courses or extracurricular activities you will offer.  

Writing a business plan for your school is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the school industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful school.  

School Business Plan FAQs

What is the easiest way to complete my school business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your school business plan.

How Do You Start a School?

Starting a school is easy with these 14 steps:

• Choose the Name for Your School
• Create Your School Business Plan
• Choose the Legal Structure for Your School
• Secure Startup Funding for Your School (If Needed)
• Secure a Location for Your Business
• Register Your School with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your School
• Buy or Lease the Right School Equipment
• Develop Your School Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your School
• Open for Business

Learn more about   how to start your own school .

Don’t you wish there was a faster, easier way to finish your School business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to learn about Growthink’s business plan writing services .

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What Can Business Learn from Art?

• Scott Berinato

How to focus on accomplishment over achievement

A look at three new books and a TV series: The Work of Art, by Adam Moss; The Real Work, by Adam Gopnik; All That Happiness Is, by Adam Gopnik; and Grand Designs, from Naked Television.

Lookit, I don’t know what they titled this essay, but I’ll bet it says something about art over there, and your first instinct, as someone seeking serious business content, may be to flip the page or scroll by. But I beseech you: Read on. If you made it to this sentence, I know you harbor at least a scintilla of curiosity, so I will now reward you with a secret that all those hardos who mock soft topics aren’t privy to: Understanding how art gets made, and why, is a path to accomplishment and mastery—yes, even in the corporate world.

• Scott Berinato is a senior editor at Harvard Business Review and the author of Good Charts Workbook: Tips Tools, and Exercises for Making Better Data Visualizations and Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations .

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Art in Moscow: Museums, Galleries and Museum-Reserves

There is no strict dress code in Moscow museums. However, if you are going to explore ancient churches and holy places we recommend more conservative outwear. Women should have their heads covered.

All state museums and galleries are free every third Sunday of the month. Some of the Moscow museums are free on holidays, and during the «Museum days» and «Museum Night».

If you’re looking for great cultural tours around art points of Moscow, we have a great MOSCOW ART & DESIGN TOUR , available for you everyday except Mondays.

Moscow Museums

The Moscow Kremlin

Don’t miss a chance to see the very heart of Moscow, the Kremlin, the symbol of the Russian State, one of the greatest architectural ensembles in the world, a treasury of unusual relics and monuments of art. It is situated on a high Borovitskiy hill above the Moskva River, so you’ll be able to see a spectacular view of the city center. The famous Armory Chamber and the Diamond Fund are real treasure-houses, where you can see ancient Russian regalia, ceremonial tsar’s dress, church hierarchs’ vestments, arms, gold and silverware by Russian, European and Eastern masters. The Kremlin is the official President’s residence and remains a gorgeous political landmark. The UNESCO has included the ensemble of the Moscow Kremlin in the World Heritage List.

Site: http://www.kreml.ru/

The State Historical Museum

Ivan Zabelin, Aleksey Uvarov, and several other Slavophiles founded the State Historical Museum in 1872 to promote Russian history and national self-awareness. During its century-long history, the museum has collected more than 4.5 million of valuable items and over 12 million pages of documental archives. Its exhibitions range from relics of prehistoric tribes that lived in the territory of present-day Russia, through priceless artworks acquired by members of the Romanov dynasty. The museum’s historical building which was reconstructed and equipped to meet all the visitors requirements is on the Red Square.

Site: http://www.shm.ru/

The State Tretyakov Gallery

The State Tretyakov Gallery takes a special place among the national art museums of the world. Established with the efforts of one person, the dedicated collector Pavel Tretyakov, it possesses a unique collection of Russian art, more than 150000 masterpieces, created by famous Russian artists throughout the centuries. The historic building of the State Tretyakov Gallery at Lavrushinski Lane presents Russian art from the 11th through the early 20th century. The state Tretyakov Gallery at Krymsky Val has an excellent collection of Russian art of the 20th century, modern art and holds temporary exhibitions.

Site: http://www.tretyakovgallery.ru/

The Pushkin State Museum of Fine Arts

The Pushkin State Museum of Fine Arts is one the largest European museums of fine art. It has one of the most remarkable collections of fine arts in Russia that consists of artworks from ancient times to the present day. Visitors can see great paintings by world famous artists: Rembrandt, Botticelli, Canaletto, Tiepolo, along with the remarkable collections of Impressionists, Post-impressionists, modernists: Monet, Cezanne, Van Gogh, Picasso and others. Moreover, the museum holds the private collectors’ galleries, many of were inaccessible to public for many years.

Site: http://www.arts-museum.ru/

Moscow Museum of Modern Art

Moscow Museum of Modern Art specializes in the modern art of 20th and 21st centuries. The famous Russian artist and sculptor Zurab Tsereteli has founded it. The museum is located in four historic buildings in Petrovka Street, Gogolevsky Boulevard, Ermolaevsky lane and Tverskoy Boulevard. The museum’s collection depicts the development of avant-garde. The largest part of the collection consists of masterpieces of Russian artists, but you can also find works by Anri Russo, Joan Miro, Pablo Picasso and many others.

Site: http://www.mmoma.ru/

The Moscow Planetarium

The Planetarium in Moscow first opened its doors in 1929. After a global reconstruction, it was reopened in 2011. Now it is a multifunctional complex that combines scientific and educational resources: the interactive museum «Lunarium», the Museum of Urania, the Big Star Hall and the Sky Park, family recreation center, that focuses on different age groups. The Moscow Planetarium is one of the biggest planetariums in the world.

Site: http://www.planetarium-moscow.ru/

Moscow Galleries

Garage museum of contemporary art.

Exhibit on display during the opening of «Art Experiment»

The museum is a kind of independent platform aimed to disclose and reveal a new way of thinking. The Garage Center currently reflects the contemporary innovations of national and world’s culture. It invites you to the beautiful world of modern art, showing its best pieces. This center offers a great number of various exhibitions, educational projects for kids and adults, and publishing. The Garage Center is also called The Museum of Everything. It provides ways and reasons for public dialogue and the creation of progressive ideas.

Site: http://garageccc.com/

The Multimedia Art Museum

Fifty Years of Bond Style Exhibition

The Multimedia Art Museum opened in October 2010 at the base of the Moscow House of Photography. One of the main principles of MAMM s work is complete openness to the new forms of visual expression and for the fresh, innovative trends in the Russian and foreign media art and photography. There are seven floors of spacious exhibition halls and minimalist architecture that is a great font for modern art. The exhibition history of MAMM and Moscow House of Photography counts more than 1300 exhibitions in Russia and abroad. Moreover, Multimedia Art Museum has different educational programs and holds famous Moscow art festivals: Photobiennale, «Fashion and Style in Photography» and others.

Site: http://www.mamm-mdf.ru/

Lumiere Brothers Photography Center

This modern photo gallery is located in the very heart of Moscow, next to the Kremlin, Cathedral of Christ the Savior, big art galleries, design studios famous clubs and restaurants. The photography Center houses in an old and huge mansion at the Moskva River Embankment. Lumiere Brothers Photography Center has three huge exhibition rooms, lecture hall, library with an immense collection of rare books in photography and an independent bookshop. The Center is conducting research work, organizing educational projects, providing a base for the future Russian Museum of Photography.

Site: http://www.lumiere.ru/

Winzavod (Wine Factory) is the first and the biggest Center of Contemporary Art in our country. It unites all the areas of modern culture: exhibitions, festivals, lecture programs, cinema, concerts, theater premieres. You will find here a big amount of art galleries, artists’ workshops, designers and photographers studios, art cafes, fashion showrooms, a bookshop, children’s studio and many other things. The purpose of Winzavod is to support and to develop Russian contemporary art, art initiatives and help talented young people. Visiting Winzavod you will see the art that defines not only today’s but also tomorrow’s life.

Site: http://www.winzavod.ru/

The Manezh was built in 1817 in honor of the 5th anniversary of Russia’s victory in the 1812 war. Then it was called «Exerzierhaus», building, intended for military drills. The building has the unique construction – wooden structure trusses overlap the space of 44.86 square meters without any intermediate supports. After 1917, Manezh served as a garage for government vehicles. And since 1957 it has been continuously used for exhibitions and public events. In 2004, the building was severely damaged by fire. Renovated in 2005 the Manezh doubled its area. Nowadays it is one of the leading Moscow exhibition halls. There are two exhibition spaces, a conference room and a cafe on the third-floor observation deck. The Manezh hosts numerous fairs, festivals, and exhibitions.

Site: http://moscowmanege.ru/

Flacon Design Factory

Flacon Design Factory, located in the territory of a former glass factory, has become a pioneer in the revitalization of industrial zone outside the historic center of Moscow. Flacon has become a powerful launch pad for multiple cool projects, self-expression of creative individuals and carrying-out of sociocultural initiatives. No wonder that the atmosphere at Flacon entirely coincides with its motto: «Create as you please!» The Factory includes offices, co-working zone, shops, workshops, exhibition and creative projects spaces. Lectures, film screenings, fairs, design festivals, innovative exhibitions, presentations, concerts, limited actions and design community work days pass here weekly.

Site: http://flacon.ru/

Artplay is near Winzavod in the former industrial space in the area Kurskaya metro station and occupies an area of 75,000 square meters. Artplay, providing a new life to carefully reconstructed factory buildings, has become an important part of the contemporary cultural landscape of the city. Artplay unites designers, architects, furniture, lighting, ceramics, decorative materials shops, involving them in cooperation with each other. Young Moscow galleries, artists’ studios, cafes, bars, bookstores, music club, school of design, theater, children’s art studio are also situated here. Three exhibition halls regularly host contemporary art exhibitions, festivals, video art, alternative music concerts, performances, film screenings, lectures and master classes.

Site: http://www.artplay.ru/

CCI Fabrika

The Center For Creative Industries «Fabrika» is an art space for non-commercial creative projects. Today it is the example of peaceful coexistence of art business, operating enterprise, production, and workplaces for talented people in Moscow. CCI Fabrika is a member of the international network of non-profit cultural centers – Trans Europe Halls. This project is a typical umbrella-center. It is developing in both ways: creating and exhibiting its cultural projects and offering workspaces for other creative groups. Here you can find art studios and workshops of design, architecture, cinema, theater, cartoon animation and contemporary music studios.

Site: http://www.proektfabrika.ru/

Moscow Museum-Reserves

Tsaritsyno State Museum-Reserve

Tsaritsyno State Museum-Reserve is one of the largest historical, cultural, recreation and touristic complexes. Its total area is more than 700 hectares. It is an excellent combination of nature – marvelous rivers, ponds, streams, forests – and scientifically restored and renovated architectural and landscape monuments. The museum’s collection of historical items, exhibitions, and educational programs will be attractive for both national visitors and foreign tourists.

Site: http://www.tsaritsyno-museum.ru/

Arkhangelskoye Country Estate

Russian cultural monument is a good sublimation of the stunning beauty of a green space and luxurious collection of paintings, sculptures, unique books and pieces arts and crafts. During its long history, the estate was used as a recreation place for emperors, politicians, famous writers and poets. Today it is the finest place to have an enjoyable walk and to see the richest collection Russian art.

Site: http://www.arhangelskoe.su/

Kolomenskoe Museum-Reserve

A unique historic place – Kolomenskoe – is situated in the picturesque surrounding over the Moscow River banks. A magnificent country estate has appeared at the lands full of legends. Archeological discoveries state that the first settlements appeared here in the VIII century. It is an ancient and uniquely formed place. Today this is a unique complex of cultural monuments of high historical value.

Site: http://mgomz.ru/kolomenskoe

Sergiev-Posad City

Sergiev Posad Museum-Reserve

Museum of Sergiev-Posad is a historical and art reserve. It is located within the unique wall of the St. Sergius Trinity Lavra. This ancient monastery gathered its treasures during centuries from the tsars, princes and boyars donations. Moreover, many art and craft items were made at Lavra’s workshops. Now, the collections of Sergiev-Posad Museum-Reserve include rare, ancient icons, Cyrillic alphabet books, medieval manuscripts, visual art items, gold and silver showpieces.

Site: http://www.stsl.ru/

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Letovo Schoolcampus / atelier PRO

• Curated by Fernanda Castro
• Architects: atelier PRO
• Area Area of this architecture project Area:  39000 m²
• Year Completion year of this architecture project Year:  2018
• Photographs Photographs: NARODIZKIY , Dmitry Voinov , atelier PRO
• Interior Design : Atelier PRO , Thijs Klinkhamer
• Landscape Designer : Buro Sant en Co
• Client:  Letovo
• Project Architects:  Dorte Kristensen, Pascale Leistra, Karho Yeung
• Design Team:  Thijs Klinkhamer, Abel de Raadt, Alessia Topolnyk
• Russian Co Architect:  Atrium, Moscow
• City:  Moscow
• Country:  Russia
• Did you collaborate on this project?

Text description provided by the architects. The official grand opening of a special school, Letovo School , took place in Moscow last September. The assignment entailed a 20 hectare schoolcampus with educational facilities, student housing and school staff housing. The school campus offers extended outdoor sports facilities with a soccer stade, a running track, tennis courts and basketball courts. In addition there is a greenhouse, a treeyard and ample space for wandering and relaxation in the green.

While the architecture and interior of the school were designed by atelier PRO, the landscape design was developed by Buro Sant en Co landscape architecture. Russian firm Atrium Architectural Studio was responsible for the technical execution. In 2014 Atelier PRO had won the international design competition, the construction began mid-2016 and the campus was taken into use by mid-2018.

Letovo, a dream come true Letovo School is a special school for gifted and motivated children aged 12 to 17. The idea to create the school came from entrepreneur and philanthropist Vadim Moshkovich: ‘My dream was to offer talented children from all over the country access to high-quality education, regardless of their parents’ financial means. This school makes it possible for them to continue their studies at the 10 best universities in the country or at one of the top 50 universities in the world.’

Landscape-inspired design and shape Located in Novaya Moskva,southwest of Moscow ,the campus sits atop a beautiful plot of land that slopes down to a forest-lined river. Distinctive level variations were applied in and around the school to integrate the architecture into the landscape.

The shape of the large complex brings it down to a human scale for the children: the building appears to dance across the landscape due to its dynamic design. Due to the perspective effect one only ever sees part of the building's full size when walking around, which gives the impression of a refined scale. The building’s contours and flowing curves create surprising indoor and outdoor spaces as well.

The heart of the school: the central hub The central hub is the place where day-to-day life at the school unfolds. This flexible, transformable space will be used throughout the day as an informal meeting place. The dance studio on the ground floor can be transformed through a few simple adjustments into a theatre with a stage, a cosy living room or an auditorium that can accommodate 1,000 people for special events such as graduation ceremonies and large celebrations, as seen at the grand opening. This central hub connects the building’s three wings: the art wing, the south wing with science- and general-use rooms and the sports wing

Learning environment with a diversity in working spaces Letovo envisioned an innovative and modern take on existing education in Russia. In the spatial design, this perspective translates into space for theoretical education as well as special areas for group work and independent study in the tapered building wings. In the library wing there are silence spaces workshop spaces and a debating room. These are all supportive to the student’s personal development. 

Sports programme In addition to the extended sports outdoor facilities, the indoor supply of sports facilities is substantial. These cover fitness rooms, martial arts rooms, a swimming pool, a small and a large sports hall. Around the sports hall there’s an indoor running track which can be used throughout the year. It is available to school staff and external users as well.

The interior, also designed by atelier PRO, is tailored to the aims of the ambitious programme. The design of the interior also focuses extensively on the various spaces where students can go to chill and meet up with friends. The extreme cold in this area makes the school’s indoor atmosphere important for relaxation.

Ambitous learning environment The Russian client has established a private, non-profit school which aims to be the most prestigious school in the country and to offer the best educational programme through a Russion and an IB (International Baccalaureate) curriculum. Students’ personal development is paramount, with the school adopting a holistic approach. It is a true learning environment that provides scope for a range of disciplines, areas of interest and recreational opportunities to foster children’s development. This aim is supported by the campus facilities and functions.

Project gallery

Project location

Address: zimenkovskaya street, sosenskoye settlement, moscow, russia.

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• Sustainability

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Moscow-City – The Moscow International Business Center

• 3 years ago

Moscow-City is an iconic location for life and work in Russia’s capital. Enormous skyscrapers, business centers, the best restaurants and retail spaces – all this is concentrated in one place. The ultramodern Moscow-City towers are truly striking in their outward appearance, and the layout of the apartments inside and the fantastic views that can be seen from the higher floors are nothing short of impressive.

This skyscraper compound, often referred to as Moskva-City, is the Russian take on Manhattan, where businessmen strike multi-million dollar deals daily while ordinary life goes on next door. Its state of the art spaces offer the ultimate convenience. The infrastructure of this business district is so well-developed that anyone can find something interesting for themselves here: from residential apartments to boutiques, clubs, exhibitions and more.

When the foundations for the Moscow-City skyscrapers were laid, a special kind of concrete was used, the properties of which are amplified by many times compared to standard concrete. Even in the event of a plane crashing into one of the buildings, the structural integrity of the towers will be preserved.

The architects of the Moscow-City Business Center have created a unique locality that has integrated into itself the hub of the capital’s business life and a whole ensemble of historical monuments. Anyone can admire the beauty of these skyscrapers from within or without the compound. There are also a number of apartments for sale or rent available in the MIBC itself. But first, let’s have a look at some more interesting facts about the financial core of Russia’s capital.

• 1 How It All Began
• 2.1 Moscow-City Central Core
• 2.2 Tower 2000
• 2.3 Evolution Tower
• 2.4 Imperia Tower
• 2.5 Moscow Tower and St. Petersburg Tower
• 2.6 Steel Peak Tower
• 2.7 Federation Tower
• 2.8 Mercury City Tower
• 2.9 OKO Tower Complex
• 3.1 Afimall City Shopping Center
• 3.2 Bagration Bridge
• 3.3 Expocentre Fairgrounds
• 4 Renting and Buying Real Estate in Moscow-City

How It All Began

The history of Moscow-City goes all the way back to 1992. The government of Moscow at the time wanted to bring into existence its own skyscrapers like the ones in London or New York. And the idea caught on. In 1992 the project for the construction of the huge “Moscow-City” MIBC compound was enthusiastically approved, kick-starting the painstaking preparatory works. The original intention was that the skyscrapers would only house office space. However, as time went on, the towers began to welcome in ordinary residents who wanted to live on the territory of this business and finance hub.

Moscow-City is undoubtedly a city within a city. Its grandeur is mind-boggling. It is perfect in every way: from location to infrastructure. And today, anyone can get a feel of the atmosphere of the “capital city” of Russia’s business world – many of the apartments in Moscow-City are available for rent. Any citizen of Russia and even nationals of other countries can make use of these offers.

What It’s Like in 2021

Today Moscow-City is not just a magnificent and fascinating sight, but also a real hub for the work, life and leisure of thousands. Its infrastructure is organized in such a way that there is no need to leave the territory of the “city within a city” at all. This business district contains everything one may need for work and recreation. And if one does decide to venture out into the larger metropolis, the MIBC’s three subway stations make this remarkably simple to do.

Moscow-City stands on the Presnenskaya Embankment . Each of the buildings in the district has a name, which simplifies its identification. Some of the buildings form complexes that are united under one name, such as the Neva Towers and the Naberezhnaya Tower complex of two skyscrapers and one high rise. There are a total of 16 towers in the MIBC, of which the most popular are:

• Moscow-City Central Core;
• Tower 2000;
• Evolution Tower;
• Imperia Tower;
• City of Capitals (Moscow Tower and St. Petersburg Tower);
• Steel Peak Tower;
• Federation Tower;
• Mercury City Tower;
• OKO Tower Complex.

Moscow-City Central Core

This is the most complex building within the MIBC compound. Its total floor area is a whopping 1 476 378 sqft (450 000 m²). It consists of two massive parts, each of which boasts a truly impressive infrastructure. The underground part includes 3 Moscow Metro stations, a parking lot for automobiles and a shopping mall. The aboveground part houses a concert hall and a hotel.

Tower 2000 is a skyscraper having 34 stories. Its total floor area is 200 318 sqft (61 057 m²), most of which is office space. The key feature of this skyscraper is its direct connection to the Bagration Bridge, which has its own shopping arcade. The tower has everything one may need while working here, including a large parking lot and several restaurants.

Evolution Tower

This elegant structure is 836 feet (255 m) high – that’s a whole 54 stories! The total floor area here is 554 462 sqft (169 000 m²). The Evolution Tower’s key feature is that it has its own Wedding Hall. This skyscraper houses large office spaces, a parking lot and several restaurants.

Imperia Tower

MIBC’s Imperia Tower is the undeniable focal point of the MIBC’s business life. Its height is 784 feet (239 m), which means one can hold conferences and resolve key business matters on the 59 th floor! And that really is amazing! The tower has everything: offices, hotels, restaurants and parking lots. But if you want a truly unforgettable experience, visit the viewing platform! It is situated on the 58 th floor and a simply astounding view of Moscow can be seen from it.

Moscow Tower and St. Petersburg Tower

The Moscow and St. Petersburg Towers are the chief representatives of the MIBC. The Moscow Tower has 76 stories and is 990 feet (302 m) high, while the St. Petersburg Tower has 65 stories and stands 843 feet (257 m) tall. Both towers offer fantastic views of the capital city.

Most of the floors of these two skyscrapers are taken up by luxurious sky apartments. There are also several recreational and entertainment centers, office spaces, restaurants, etc.

Steel Peak Tower

Also known as the Eurasia Tower of Moscow-City, this supertall skyscraper has a total of 680 912 sqft (207 542 m²) of floor space. Most of this is taken up by offices, and the rest – by residential quarters (around 65 616 sqft or 20 000 m²). The tower also houses a number of the greatest restaurants, studios and shopping centers.

Federation Tower

The Federation Tower is a complex of two skyscrapers, known as Tower East and Tower West. Tower East is the second highest building in Europe (the first is a skyscraper recently erected in the city of St. Petersburg). Its height is a colossal 1 223 feet (373 m) and that makes 95 stories! Tower West, on the other hand, is noticeably shorter at 794 feet (242 m).

The Federation Tower is a multifunctional complex.

Mercury City Tower

The Mercury City Tower skyscraper is widely known as one of the tallest buildings in Europe. Its height is 1 112 feet (339 m) and it has 75 stories. It is multifunctional by concept, holding within its walls shopping centers, offices and all kinds of other spaces. It is also possible to rent apartments here.

OKO Tower Complex

The OKO Tower Complex consists of two towers – the North Tower (49 stories and 803 ft or 245 m in height) and the South Tower (85 stories and 1 155 ft or 352 m in height).

Each of the MIBC’s tower complexes has its own recreational and entertainment areas, restaurants and parking lots. The top floors of most of these buildings contain luxurious fully-furnished apartments. At night, the towers shine with bright lights, while inside them the panoramic windows reveal astounding views of Moscow. This breathtaking view of the capital of Russia is why visiting Moscow-City is a must!

What Not to Miss

There are many interesting landmarks within the Moscow-City compound, but three of them are truly deserving of special attention:

• The Afimall City Shopping Center;
• The Bagration Bridge with two galleries and a shopping arcade;
• The Expocentre Fairgrounds.

Afimall City Shopping Center

The Afimall City Shopping and Entertainment Center is located in Moscow-City’s Central Core. It is divided into 4 zones, each with its own theme – one for every season of the year. The shopping center houses the biggest indoor fountain found worldwide. The height of this watery wonder is 118 feet or 36 meters.

The shopping and entertainment center contains everything one might expect from one of the largest centers of its kind:

• Retail brand stores;
• Exhibitions;
• Game rooms;
• and Restaurants.

The main recreational space is roofed with a giant transparent dome, which is an impressive sight to behold.

Bagration Bridge

Bagration Bridge with its upper and lower galleries has a shopping center all of its own and was the first structure to be built as part of the Moscow-City business district. Its lower gallery is a shopping arcade and its upper gallery is an open-air viewing platform with a spectacular view of the MIBC and the Moskva River. The hall of the bridge houses the 23 foot tall sculpture called “Tree of Life”. Having gone through the bridge via either one of its two galleries, a pedestrian would find themselves standing right on the Kutuzovsky Prospekt.

Expocentre Fairgrounds

The Expocentre Fairgrounds exhibition venue is located at the very heart of the capital. The first exhibition held at the Expocentre happened all the way back in 1959, much earlier than the MIBC was erected. Today it is the venue of many interesting events.

Exhibitions with very diverse themes are regularly held at this complex. An up-to-date schedule can be found on the official webpage of the Expocentre. The events can be free or fixed-price entry, depending on their type.

Renting and Buying Real Estate in Moscow-City

Moscow-City is not only a work and business hub, but also a residential neighborhood. Any citizen of Russia can rent or buy apartments or elite sky lounges here. The variety of residential real estate available inside the skyscrapers is impressive, including options for any pocket. The following buildings in the MIBC contain residential blocks:

This skyscraper has a mirror glass façade which reflects the passing clouds. Just imagine how beautiful that looks! Anyone can buy an apartment in the Federation Tower. Such properties are not only a good investment, but also a mark of prestige. The average price of residential real estate here is 45 million rubles for an apartment with a total floor area of 334 sqft (102 m²). The average price of a square meter (3.28 square feet) is in the range of 650 to 700 thousand rubles. There are two- and three-room apartments available in the Federation Tower, each with its own loggia. As for rent, the minimum price of one month’s stay in a three-room apartment in this skyscraper is 300 000 rubles per month.

The Mercury City Tower skyscraper welcomes citizens from all parts of Russia. This building is no less tall than the world-famous Dubai skyscrapers. Living in its apartments is a delight. The minimum cost of an apartment in the Mercury City Tower is 75 million rubles. The average price of a square meter (3.28 square feet) is 800 thousand rubles. And for those looking for a lower price point, some of the properties are also available for rent – in this case you will pay a minimum of 250 thousand rubles per month.

The Imperia Tower is a key cluster of interesting offers. The best options for buying and renting apartments within the MIBC can all be found in this skyscraper. The lowest price of a residential apartment here is 40 million rubles. A square meter (3.28 square feet) in a luxurious apartment in the Imperia Tower currently costs 600 thousand rubles, while the price range of the listings available for rent in this skyscraper is from 350 thousand all the way up to 1 million rubles per month.

This complex, standing on a faceted or “crystal” base, is an architectural engineering project boasting spectacular design. Behind its impressive façades is an abundance of penthouses and apartments having floor areas in the range of 262 sqft (80 m²) to 984 sqft (300 m²). The minimum price of an apartment in the OKO Tower Complex is 40 million rubles (the price of a square meter (3.28 square feet) is 500 thousand rubles). You can rent an apartment here starting from 400 thousand rubles per month.

City of Capitals

The City of Capitals is an exemplary architectural complex. Its sum appearance gives the impression of a huge city. Inside its walls are spacious apartments available for purchase and rent. This complex is considered to be especially prestigious. The prices of apartments here start from 50 million rubles, while the minimum cost of renting is 400 thousand rubles per month.

Please note! The price of real estate available for purchase or rent depends on: the tower, the floor, the total floor area, the furnishings and/or interior design, and other factors.

The key advantages of buying/purchasing real estate in Moscow-City are:

• Favorable location;
• Convenient transportation links;
• Well-developed infrastructure;
• High safety level;
• Efficient architecture;
• Panoramic windows.

Buying real estate in Moscow-City is very much a rational decision, most appealing to those who value the ultimate level of comfort. The residential apartments here boast impressive interior design solutions executed in the contemporary style.

Related posts

Property tax in russia, the best international schools in moscow.

Our Rating of the Best Districts of Moscow for Living In

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You Russians have a very Beautiful Rich Culture, I remember a time where the Russian Citizens Broke out in Song Singing the Hymn of Red October and there wasn’t a dry Eye in my House that day. You Spartans Are a Wonderful People to live with.

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The Sunday Read: ‘What Deathbed Visions Teach Us About Living’

Researchers are documenting a phenomenon that seems to help the dying, as well as those they leave behind..

By Phoebe Zerwick

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Produced by Jack D’Isidoro and Aaron Esposito

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Chris Kerr was 12 when he first observed a deathbed vision. His memory of that summer in 1974 is blurred, but not the sense of mystery he felt at the bedside of his dying father. Throughout Kerr’s childhood in Toronto, his father, a surgeon, was too busy to spend much time with his son, except for an annual fishing trip they took, just the two of them, to the Canadian wilderness. Gaunt and weakened by cancer at 42, his father reached for the buttons on Kerr’s shirt, fiddled with them and said something about getting ready to catch the plane to their cabin in the woods. “I knew intuitively, I knew wherever he was, must be a good place because we were going fishing,” Kerr told me.

Kerr now calls what he witnessed an end-of-life vision. His father wasn’t delusional, he believes. His mind was taking him to a time and place where he and his son could be together, in the wilds of northern Canada.

Kerr followed his father into medicine, and in the last 10 years he has hired a permanent research team that expanded studies on deathbed visions to include interviews with patients receiving hospice care at home and with their families, deepening researchers’ understanding of the variety and profundity of these visions.

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