introduction to social media presentation

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How to create a social media presentation for any business and brand (+ bonus tips for newbies)

What is social media presentation.

In the digital age, where attention spans are shrinking, creating an effective social media presentation is crucial for capturing and retaining any client’s interest. For example, when a business is looking for a social media manager (SMM) to boost their company’s social media presence, they want to know what will be done before it is actually done: what results they’ll get and what methods will be used to achieve them. That’s when a social media presentation comes in handy as the most attractive and informative way to introduce a business PowerPoint presentation .

If you wonder how to present a social media strategy, consider the below tips to help guide your path forward. In today’s article, we’ll walk you through the essential steps to create an impactful social media strategy PPT for any platform that not only conveys your message effectively but also engages your client, so dive right in!

How to create a social media strategy presentation?

Before you design slides, you need to have text, images, or infographics to add. A social media PowerPoint presentation must be related to content such as your social media strategy. Below, we share the steps that will help you craft an impactful social media marketing presentation for client they will never forget!

Disclaimer: You should not limit yourself to just one slide, e.g., to show the target audience, and we’ll now give you an approximate skeleton to follow.

Set goals: Slide 1 ⎼ Social media goals

To present informative social media presentation slides, you should have a solid discussion with the client to discover their business goals and transform them into social media goals. It will impact further brand presentation and research on the target audience, competitors, and promotion methods. In such a presentation, your clients will expect clear and tangible metrics.

For example, a shoe company wants to boost its sales using Instagram. In this case, you have to create goals of getting more conversions in sales, like increased clicks to the company’s website. Your social media analytics presentation should depict how a specific promotion method on a specific platform will give specific numbers.

Pro advice: Use Google Analytics for enhanced tracking and PowerPoint redesign services to create compelling diagrams.

Research your audience: Slide 2 ⎼ Target audience

Most clients know the “persona” they are marketing to, but your task is understanding if desirable business goals match the typical buyer persona. If the client doesn’t know their target audience, you should make recommendations but still try to discover the location, age, occupation, or favorite game of the people they want to reach. The more criteria you know, the more targeted tone and voice you will be able to use to influence people’s choices.

Research competitors: Slide 3 ⎼ Competitors

An effective social media marketing presentation ppt has to analyze direct competitors that definitely exist. And their SMM has already tried promotion strategies for you to learn from or avoid. Researching competitors is about thinking outside the box and analyzing their mistakes or successes. Your client should not be present on every platform, so do research and explore which ones will work best for their business.

When looking at competitors, consider two main things:

• MARKET GAP (e.g., there is no podcast about house plant care).
• LEAD ENGAGEMENT (e.g., they get fantastic traffic from Instagram).

Remember, researching competitors teaches you what to do and what not to do: posting frequency, type of content, followings of their followers, and more.

Do social media audit: Slide 4 ⎼ Social media analysis

Any social media report presentation must summarize what the company is already doing. It may be a new company you have to launch social media channels for, and it may be an experienced business looking for a new strategy.

If you create a social media strategy for an existing company, you have to audit its media to define baseline metrics: the number of followers, demographic data, average engagements, content performance, and other important analytics.

If you create a social media strategy for a startup, you will have what to offer only after researching their personas and suitable social media. For example, the target audience is women aged 40 to 55 living in the suburbs, so you offer to go with Facebook.

Set up the infrastructure: Slide 5 ⎼ Content posting tools

In the case of a new company, setting up the infrastructure means doing manual work or making use of SOPs to automate processes.

Answer the following questions if you’re going to do everything manually:

• Am I going to post things natively?
• How are we going to get the content calendars approved?
• Am I the only one to contact/answer the audience in DM/messaging?

In the case of established companies, they will most probably onboard you on a tool they already use and assign a colleague for you to master it quickly.

Create a content calendar: Slide 6 ⎼ Instagram/Facebook/TikTok content calendar

The last thing is putting together your content calendar and content into motion, which can be the hardest part. The last slides in the social media presentations ppt show an example of a post and calendar in tools like CoSchedule. For instance, you will post stories daily, behind-the-scenes images twice a week, and share product posts thrice weekly.

Regardless of plenty of scheduling tools, we advise building a simple content calendar in Excel Spreadsheets to send directly to a client and get approval/feedback.

6 bonus tips for newbies

Tip #1: develop a compelling storyline.

Every effective presentation tells a story, and social media presentations are no exception. Craft a compelling narrative that takes your client on a journey, keeping them engaged from start to finish. Begin with a strong introduction, followed by a clear progression of ideas, and conclude with a memorable closing. Remember, a well-structured storyline can enhance the overall impact of your social media content strategy presentation.

Tip #2: Design eye-catching visuals

Visual elements play a crucial role in any presentation. Create visually appealing graphics, images, and videos that complement your content and are consistent with the brand’s aesthetics. Then, ensure they are optimized to maintain a professional and cohesive look across different devices.

Pro advice: If design is not your cup of tea, consider hiring a professional PowerPoint redesign company to create beautiful icons, diagrams, and other visuals for you.

Tip #3: Incorporate engaging multimedia

Diversify your content by incorporating various multimedia elements. Leverage the power of videos, GIFs, and interactive elements to captivate your client even more.

Tip #4: Keep your social media presentation ppt concise

In the fast-paced world of social media, conciseness is key, so keep your presentation focused on the essential points. Avoid overwhelming your client with excessive information. Instead, prioritize clarity and simplicity to ensure your message is easily digestible. Consider using bullet points, short sentences, and impactful visuals to convey your ideas efficiently.

Tip #5: Leverage data and statistics

Support your claims and statements with relevant data and statistics. Incorporating credible information not only adds authenticity to your presentation on social media strategy but also helps build trust with your client. However, be sure to attribute your sources to enhance credibility.

Tip #6: Optimize for mobile

With the increasing use of smartphones, optimizing your presentation for mobile devices is crucial. Ensure that your content is responsive and looks appealing on smaller screens. Test your presentation on various devices to identify and address any formatting issues. A mobile-friendly presentation enhances accessibility and caters to the preferences of on-the-go clients.

Creating an effective social media campaign presentation requires a thoughtful combination of understanding the client’s needs and their target audience, compelling storytelling, and visually engaging content. By following the tips outlined above, you’ll be well-equipped to craft presentations your client will most definitely appreciate.

In case you need any help with social media slide design, don’t hesitate to contact us for professional assistance. Our presentation design experts are available to help 24/7/365!

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Introduction to Social Media

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An introduction to Social Media

A short presentation on what social media is, different types of social networks and some interesting statistics. – powerpoint ppt presentation.

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Introduction to Social Media

Mar 17, 2019

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Introduction to Social Media. Cindy Royal, Ph.D Associate Professor Texas State University School of Journalism and Mass Communication. [email protected] cindyroyal.com @cindyroyal slideshare.net/cindyroyal. Social is here to stay.

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Presentation Transcript

Introduction to Social Media Cindy Royal, Ph.D Associate Professor Texas State University School of Journalism and Mass Communication [email protected] cindyroyal.com @cindyroyal slideshare.net/cindyroyal

Social is here to stay • 73% of online adults use a social media platform of some kind. • 42% use multiple platforms • Facebook is the most prevalent with 71% of online adults • Different sites skew toward different niches or demographics • Facebook has high levels of engagement; 63% visit once a day; 40% visit multiple times per day. • Instagram and Twitter also have highly engaged users, although smaller user bases.http://www.pewinternet.org/2013/12/30/social-media-update-2013/

And mobile is key • Smartphone users are young (18-29; 83%), educated (college; 71%) and have high incomes (81% make $75k+) • 58% of American adults have a smartphone; 42% own a tablet • 34% of cell Internet users go online MOSTLY via their phone.9% of adults have texted a charitable donation from their phone • While overall charitable giving in the U.S. grew 4.9% in 2013, online giving grew 13.5%. Sixty-two percent of Generation Y donors said they would contribute to charitable causes by mobile phone. http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/

Start a Blog • Blogger and Wordpress both allow you to add pages that make it more like a Website. Blogger is a bit simpler. WP more professional. • Tumblr is also very popular, for its visual nature and ability to follow. Blogging allows you to tell stories, engage in thought leadership, have a focal point for your activities.

Facebook • Facebook is a fun place to share with friends • One of the most popular social media platforms • Companies, brands and celebrities use Facebook to connect with fans

Twitter • Twitter is free and simple • Allows you to develop your brand, engage with followers • Use widgets to repurpose to your Web site or blog. New content all the time. • Respond to questions • Retweet interesting items • Tweet blog content • Desktop and mobile applications

Instagram - add filters to photos (Facebook purchased in 2013) • Pinterest – another visual platform; pin items; grouping • Tumblr – a blogging platform that relies heavily on the visual (Yahoo purchased in 2013) • Other photo sharing sites still exist like Picasa and Flickr • Selfie crazy! Photosand Visuals

Video • Use your phone • Learn to use simple editing software like iMovie or Windows MovieMaker • YouTube • UStream

Go Mobile • Find apps that will allow you to expandyour social media activities • News apps help you stay in touch • Twitter apps – allow you to Tweet when you are on the go. • Qik and Ustream – live stream video from phone

LinkedIn • Your LinkedIn profile can connect you to thousands of professionals • Search for connections at companies of interest • Create a LinkedIn profile that reflects your interests and background much like a resume • Include your Website on your LinkedIn profile

Location-based • Foursquare (NYC) • Location as part of other apps, like Yelp, Facebook, Twitter, etc. • Share location, photos with friends • Get tips and recommendations • Locations can provide incentives to users • Integration with Facebook, Twitter, Tumblr, etc.

Messaging • WhatsApp • GroupMe • Threema, Line • SnapChat • Whisper, Secret

Analytics Use Google Analytics or those associated with your blog platform to get information about users, locations, link referrals, etc.

Future • Wearables • Virtual reality • Data • Drones • Platforms in media • Second-screenengagement • Coding for everyone • Sharing economy • Bitcoin, cryptocurrency

Brands and Social

Leveraging Social • Be where your customers, clients, users are – may require presence in multiple spaces • Develop social strategy to integrate messaging • Engagement • Make sure everyone knows their role, their responsibilities • Don’t leave social to an intern or a pr company – voice must be authentic • Seek inspiration from others, follow other organizations and brands • Stay up-to-date conceptually • Try new things, have fun!

Resources • SXSW Interactive • Read Tech blogs like Mashable, Read Write Web, TechCrunch, SmashingMag, 10,000 Words, Wired.Tech section of NY Times and FastCompany.com • Online Journalism Review Archives - ojr.org • Convergence Culture by Henry Jenkins • The Long Tail and Free by Chris Anderson • Digital Riptide – digitalriptide.org • KPCB Internet Trends – www.kpcb.com/internet-trendsPew Internet – pewinternet.org • Non Profit Resources • 50 Non Profit Statistics – www.npengage.com/nonprofit-research/50-fascinating-nonprofit-statistics/ • Blackbaud Charitable Giving – www.blackbaud.com/nonprofit-resources/charitablegiving • Blackbaud Generational Giving – www.blackbaud.com/nonprofit-resources/generational-giving-report

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In this Powerpoint Presentation we are going to introduce new Social Media Platform iamU, sites like facebook. For more Details, Contact Us: https://www.iamu.com/ [email protected]

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What Is Social Media? | Introduction To Social Media | Curvearro

Online media is any computerized apparatus that permits clients to rapidly make and offer substance with general society. Digital Marketing Agency Newcastle envelops a wide scope of sites and applications. A few, similar to Twitter, have some expertise in sharing connections and short composed messages. Others, as Instagram and TikTok, are worked to improve the sharing of photographs and recordings.

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BUS203: Principles of Marketing

Social Media Platforms

Read this chapter. There are over 100 different social media platforms. We are going to review just a few of the top sites. Companies need to understand how customers interact on each social media platform.

Introduction

Social media is such an ever-present part of our lives, that it is nearly impossible to engage in online activity without coming into contact with it at one point or another. It is also becoming difficult to avoid social media in offline channels as well - consider hashtags and snapcodes on posters, or television shows and ads sending viewers to their social media accounts. The Internet has changed how we see and engage with media. We can now collaborate, publish, share content and ideas much more easily than ever before, in real time and with people all over the world. All this online sharing and collaboration is facilitated by social media. In social media's early days, chat rooms and social networks enabled individuals to 'meet-up' online to discuss topics, interact with one another and share their views and ideas. Today social media is so much more, as it plays a key role in the hyperconnected, Internet-dependent world we find ourselves in. It offers immediate content that is relevant to the user, when and where they need it. With social, the longer you take to post about an event or trend the less relevant that content becomes. This inter-connectedness and real-time nature of social enables marketers to connect with their audience in ways they never could have dreamed of. Social media also provides new ways to address business challenges, such as awareness and conversion, and enables small and large businesses alike to grow their business and customer base. To succeed in social media, you need to understand the basics, such as the various platforms available to you, which objectives social media can help you to achieve, and how to create a strategy using social media to achieve these objectives. This chapter will walk you through some of the larger platforms, and the following chapter on Social media strategy will demonstrate how to use social media strategically to achieve your marketing objectives.