elevator speech magyarul

Elevator Speech - A liftben is születhet üzlet?!

• #Elevator Speech
• #hatékony kapcsolat teremtés
• #új üzleti kapcsolatok szerzése
• 40 éves férfi, cégvezető, egyedülálló, budapesti, stb.
• 30 éves nő, alkalmazott, párkapcsolatban él, peremkerületben lakik, stb.
• 28 éves férfi, manager, egyedülálló, rohanó életmódot folytat, budapesti, stb.
• Nincs elég vevő (inkább, mint hogy jó marketing stratégiára lenne szükség)
• Jelentkezett egy kis súlyfelesleg (inkább, mint hogy jó lenne többet sportolni)
• Nem tudok főzni (inkább, mint hogy remek lenne mindig házi kosztot enni)
• Segítek megkétszerezni az értékesítést
• Otthoni tornagyakorlatokat, komplett edzéstervet biztosítok
• Házias jellegű ételeket kínálok házhozszállítással
• Megszerzi az áhított profitot
• Egyszerűbben leadja a súlyfelesleget
• Finomakat ehet
• Megkapja az év végi bónuszt
• Újra jól érzi magát a bőrében
• Időt és energiát spórol meg

Az Elevator Speech legfontosabb elemei még egyszer

• Ki az ügyfeled?
• Mi az ügyfeleid problémája?
• Hogyan oldod meg te ezt a problémát?
• Mit érsz el ezzel?
• Mit nyer az ügyfél?

Készen állsz a liftben köttetett üzletre?

Amennyiben szeretnél többet megtudni a brandépítésről, hogy mit, miért, és hogyan érdemes csinálni, gyere el konferenciánkra ! Jelentkezz honlapunkon !

Liftbeszéd, avagy az ütős bemutatkozó titka

• Szerző: Bíró Nóra
• Dátum: 2023-07-04

Talán te is hallottál már a liftbeszédről, másnéven elevator speech vagy elevator pitch-ről, ami egy rövid, 30-60 másodperces bemutatkozó. A műfaj természetesen az USA-ból, azon belül is az óriási felhőkarcolós irodaházakból ered a 70-es évekből, ahol a nagyfőnökség ugyebár általában a legfelsőbb 30., 40., 50. emeleten foglal helyet. Ha egy alkalmazottnak vagy egy üzleti partnernek volt olyan szerencséje, hogy egy liftbe keveredhetett a nagyfőnökkel, akkor kb. ez a 30-60 másodpercnyi, azaz egy liftútnyi ideje volt arra, hogy bemutatkozzon, elmondja a bombasztikus ötletét, vagyis a vezető érdeklődését felkeltse egy további találkozóra. A liftbeszéd azóta egy fontos kommunikációs eszközzé nőtte ki magát, és igen hatékony eszköz lehet a te kezedben is. Megmutatom hogyan!

Mire tudod használni a liftbeszédet?

Röviden arra, hogy hass ! Nem csak arra, hogy egy munkahelyen például az ötleteidet előadd , a vezetőd figyelmét megnyerd egy-egy ügyhöz, esetleg előléptessenek , hanem számos más helyzetben is, ahol az a cél, hogy megjegyezzenek, felfigyeljenek rád.  

Gondolj csak például egy konferenciára, egy állásbörzére, egy üzleti reggelire, vagy bármilyen olyan szituációra, ahol be kell mutatkoznod, és el kell mondanod valakinek, hogy mivel foglalkozol, ki vagy te, mit nyújtasz!

Te mit mondanál magadról maximum 1 percben?

Legyen frappáns válaszod!

Ahány hallgatóság, annyi kommunikációs szituáció, ebből következően akkor tudsz igazán hatásos, ugyanakkor hiteles, tehát önazonos lenni, ha a különböző helyzetekre megvan a különböző liftbeszéded is.  

Nyílván egy állásinterjún egész mást kell kommunikálnod magadról, mint egy üzleti reggelin, de lényeg ugyanaz: legyen egy rövid, velős, frappáns válaszod. Akkora kommunikációs zaj van ma már mindenhol, hogy csak úgy tudsz kitűnni, ha valamit máshogy csinálsz. Erre egy kiváló eszköz többek között a liftbeszéd is.

Hogyan állj neki?

Több ismérve is van a jó liftbeszédnek, de az első és legfontosabb mind közül az, hogy legyen FIGYELEMFELKELTŐ .  

Van egy egyszerű módszer a liftbeszéd összeállítására, ez a WOW – HOW – NOW struktúra , ahol a “WOW” arra utal, hogy a liftbeszéd nem lehet egy hagyományos és unalmas – “XY vagyok, itt dolgozom, innen jöttem” típusú bemutatkozó.  

Az első mondattól kezdve kell, hogy legyen egy wow-hatása a hallgatóságodra.  

Általában ezért van az, hogy egy jó liftbeszédben a nevünket sem mondjuk be azonnal. Ha belegondolsz, miért is érdekelné a másik embert, hogy hogy hívnak téged, egészen addig, amíg nincs meg az, hogy miért is figyeljen oda rád, nem igaz?  

Hogyan keltsd fel az érdeklődést?  

Itt van például egy prezentációs tréner ügyfelem esete, aki úgy határozza meg magát, mikor valaki megkérdezi tőle, hogy mivel foglalkozik, hogy “Power Point izmokat építek” .

De összefutottam már olyan feltűnő külsejű, szőke hölggyel is, aki úgy nyomott fricskát a kinézetével kapcsolatos sztereotípiákra, hogy a bemutatkozóját azzal kezdte, hogy “én vagyok a magyar ingatlanjog Pamela Andersona” .   🙂  

Mi vaaan? –   Erre kb. ez az első reakciónk, nem igaz? 🙂 Egy biztos, rögtön megjegyzi mindenki, hogy ki ő, mi ő, és valószínűleg a nevére is emlékszünk még hetekkel később is. És pontosan ez a cél!

Sőt, említhetném azt a pénzügyi tanácsadó ügyfelemet, aki úgy mutatkozik be, hogy “pénzügyi rabszolga-felszabadítással foglalkozom.” Érted már?

Minden liftbeszédben van egy meghökkentés, egy pici felkiáltójel már az elején, ami után emlékezetesebb maradsz, és bátran kifejtheted, hogy kinek és miben segítesz , mi az, amiben jó vagy, kinek vagy hasznára, ugyanis ez az, ami sajnos nagyon sok bemutatkozóból elmarad.

Figyeld csak meg! Miről szól legtöbbször egy bemutatkozó? Azt mondják el az emberek, hogy mivel foglalkoznak, hol dolgoznak. Jó-jó, de a másik félnek ez miért is jó? Ha erre választ tudsz adni, akkor máris nyert ügyed van.  

A történet meséljen helyetted

A storytelling eszköze igazi jolly joker manapság a kommunikációban, és ez érvényes a liftbeszédnél is. A figyelemfelkeltés mellett érdemes tehát történeteket használnod. Ha például ügyfelekkel foglalkozol, akkor fűzz bele egy konkrét példát a bemutatkozódba, egy helyzetet, amikor te, vagy a módszered valakinek segített, amikor valamilyen sikert, eredményt értél el.

De jó értelemben meghökkentő tudsz lenni azzal is, ha egy nagy számot tudsz megvillantani , mint például egyik influenszer ügyfelem, akinek több, mint 3 milliós megtekintése volt a különböző social felületeken. Ez azért önmagában is beszédes, nem igaz?  

A számok erejét egyébként én magam is rendszeresen használom a bemutatkozóimban , hiszen ha már elmondhatom, hogy például a Linkedin oldalamat, több mint 12 ezren követik, és miért is ne emelném ki? Beszédes, könnyen értelmezhető, nem sokan vannak, akik hasonló nagy számokkal büszkélkedhetnek Magyarországon, ráadásul releváns információ rólam – ergo a liftbeszédben a helye.  

Mondhatod persze, oké, így könnyű, de hidd el, hogy minden szakmában megvannak ezek kiemelésre érdemes számok! Ha például újságíró vagy, elmondhatod, hogy hány karaktert ütöttél már le életedben, ha videós vágó vagy, beleszőheted a mondandódba, hogy hány képkockát szerkesztettél már eletedben, stb., stb.

Minél nagyobb ez a szám, annál nagyobb a WOW hatás! Gondold ki, hogy neked mi lehetne ez az ütős kezdés!

HOW – azaz hogyan tűnsz ki? Miért épp te vagy a befutó?

A Wow mellett a liftbeszéd lényeges része, hogy megmutasd, mivel lehet téged megkülönböztetni a versenytársaktól. Ha például pályázol egy céghez, meg kell magyaráznod, hogy a többi potenciális jelölt közül, miért épp te vagy a legalkalmasabb?

Itt is használhatod a már említett történetmesélés eszközét, de hozhatsz személyes vagy ügyfélpéldát , sőt, konkrét érveket is. Ha ez utóbbit választod, arra nagyon figyelj, hogy az érveid száma ne legyen több, mint három! A negyediknél ugyanis belép a semlegesség, az ötödiknél pedig már az undor szintje is bekapcsolódik. Biztos neked is megvan az az értékesítési helyzet, amikor a másik csak nyomja-nyomja az érveket, és te egy ponton túl csak arra tudsz gondolni, hogyan szabadulhatnál végre.   Na, ezt nem szeretnénk kiváltani a liftbeszédben! Érvelj, de maximum 3 érvet hozz, erre figyelj oda!

NOW – azaz hogyan tovább? Cselekvésre hívás

Hiába ütős a bemutatkozód, ha nincs utána továbblépés, következő találkozás. A liftbeszéd lezárásában kell, hogy legyen egy javaslatod a kapcsolat a folytatásáról. Például: „Engedje meg, hogy emailben elküldjem…/jövő héten egy személyes találkozó keretében bemutassam…mikor lenne Önnek alkalmas?”

Ha ezt a három elemet – WOW-HOW-NOW – strukturáltan felépíted, és ez alapján megírsz magadról egy maximum 1 perces bemutatkozót, felmondod a szöveget, esetleg kamera előtt vissza is nézed magad, akár még visszajelzést is kérsz a párodtól, munkatársadtól, barátaidtól, akkor biztos lehetsz benne, hogy lesz egy ütős belépőd, amivel kapuk nyílhatnak meg előtted!  

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Az Ön adatainak védelme fontos a számunkra

Mi és a partnereink információkat – például sütiket – tárolunk egy eszközön vagy hozzáférünk az eszközön tárolt információkhoz, és személyes adatokat – például egyedi azonosítókat és az eszköz által küldött alapvető információkat – kezelünk személyre szabott hirdetések és tartalom nyújtásához, hirdetés- és tartalomméréshez, nézettségi adatok gyűjtéséhez, valamint termékek kifejlesztéséhez és a termékek javításához. Az Ön engedélyével mi és a partnereink eszközleolvasásos módszerrel szerzett pontos geolokációs adatokat és azonosítási információkat is felhasználhatunk. A megfelelő helyre kattintva hozzájárulhat ahhoz, hogy mi és a partnereink a fent leírtak szerint adatkezelést végezzünk. Másik lehetőségként a hozzájárulás megadása vagy elutasítása előtt részletesebb információkhoz juthat, és megváltoztathatja beállításait. Felhívjuk figyelmét, hogy személyes adatainak bizonyos kezeléséhez nem feltétlenül szükséges az Ön hozzájárulása, de jogában áll tiltakozni az ilyen jellegű adatkezelés ellen. A beállításai csak erre a weboldalra érvényesek. Erre a webhelyre visszatérve vagy az adatvédelmi szabályzatunk segítségével bármikor megváltoztathatja a beállításait.

Az „elevator speech” technikája (30-60 ms)

A következő pár bejegyzésben egy fontos és mégsem eléggé birtokolt prezentációs mikro-technikát veszünk górcső alá..

Sajnos nincs jó magyar fordítása az „elevator speech” kifejezésnek. A szó szerinti „lift-beszéd”-del pedig abszolút nem vagyok elégedett.

Hol használjuk a „lift-beszéd”-et? Miért fontos?

Az üzleti életben  nagyon gyakran kell röviden, de figyelemfelkeltően bemutatkoznunk. Legyen szó tárgyalásról, konferenciáról vagy egy egyszerű vacsoráról. Tudjuk, hogy az első 30-60 másodpercben sok minden eldől, néha súlyos milliók. Van, aki jobb ebben a műfajban és valaki azt mondja nagyon gyenge. Pedig szerintem összesen két tényezőn múlik a siker. Az első a tudatosság (felkészülés) a második pedig a rutin. Mindkettő fejleszthető, nincsenek bennük születési előjogok. Számomra az adja a téma egyik aktualitását, hogy elkezdtem dolgozni a BNI nevű üzleti klubbal, ahol minden héten én is be kell, hogy mutassam a cégemet/magamat  60 másodpercben. Eleinte nehéz volt, de jó érzés látnom a saját fejlődésemet. Végül elkezdtem élvezni és másokat is tanítani a témában.

Milyen a jó 30 másodperces felépítése a „lift-beszéd”-eknek?

MEGRAGAD-ÁTAD-ELENGED

1. A FIGYELEM megragadása

Az első pár mondat nem lehet sztenderd. Meg kell ragadni a közönséget. Akarjanak hallgatni, vágyjanak a következő 30 másodpercre. Próbáld megfogalmazni az üzletedet egyetlen erős mondatban. Ez nem egyszerű, de bőven megéri az energiát, mert egy jó mondat évekig használható.(és megmarad mások fejében is :-))

Ennek eszközei (későbbi bejegyzésben fogom kifejteni):

1. Analógia, párhuzam: egy könnyen megjegyezhető példa, ami lehet akár kép (szókép)

2. Különleges jelzők: egymástól távoli dolgok párosítása

3. Frappáns idézet: Lehetőleg kevésbé ismert, de frappáns idézet

4. Megdöbbentő adat, tény, statisztika

2. Az ÜZENET(k) átadása

Mit szeretnél átadni?

Másképpen megfogalmazva: Mit vigyenek magukkal a résztvevők tőled? Maximum 3 dolgot választhatsz, de én inkább a 2-őt javaslom. Ne többet, de azt jól megfogalmazva. Itt nagyon fontos a mértékletesség.

3. EMLÉKEZTETŐ

Egy utolsó mondat/gondolat/üzenet, amire emlékezzenek a hallgatók.

Egyéb – kapcsolódó – technikák:

• Hitelesség kialakítása (lsd az ethos-ról szóló cikkeinket)
• USP (Unique Selling Point) : Mitől vagy te más? Meg tudod fogalmazni? (tiltott szavak: KÜLÖNLEGES, EGYEDI, RUGALMAS)
• Már a beszédedben adj valamit a hallgatóknak! (ingyenes felmérést, kipróbálást, terméket)

Tetszett? Oszd meg az ismerőseiddel!

Gyakorlatias, azonnal használható prezentációs tippek az e-mail-fiókodba. kéred, blog feliratkozás.

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Szívesen olvasnék egy példát. Hogyan hangzik DrPrezi elevator speech-e?

Jó a kérdés. Köszönöm. Mindig egy kicsit más és remélem egyre jobb, amit elmondok.

1. A kezdő mondat általában valami figyelemfelkeltő: – pl. dr. Németh Zoltán vagyok, de a prezentációs alvilágban mindenki DRprezi néven ismer. – persze legtöbbször analógiát használok: pl. Én egy olyan területtel foglalkozom, ami hasonlatos a focihoz. Sokan űzik, mindenki ért hozzá, de igazán profi kevés van benne. Én egy olyan területtel foglalkozom, ami hasonlatos a golfozáshoz. Kívülről a látvány számít igazán, de mögötte komoly felkészülés, mérnöki pontosságú munka/számítás van. Én egy olyan készséggel/képességgel foglalkozom, amit mindenki napi szinten használ és szinte SENKI nem tanulta hogyan kell csinálni. Pedig megtanulható. 2. A munkám leírása: – Abban segítek az embereknek és szervezeteknek, hogy EMLÉKEZETES előadásokat tartsanak. Mert a hallgatók emlékezni fognak az üzenetekre, a személyiségükre, a cégükre. Abban segítek, hogy az előadásaik közben eladják magukat, a terméküket. Ez egy olyan befektetés, ami napi szinten termel „profitot”, ha egyszer jól megtanuljuk. 3. Zárás (ilyenkor sokszor teszek felajánlást): – pl. Ha kiváncsi Ön hol áll a saját fejlődési folyamatában, küldje el nekem egy céges ppt.jét és szívesen adok rövid visszajelzést. (vagy megnézem egy előadását)

ez egyfajta variáció. A lényeg, legyen benne érdekes, újszerű dolog, szakmaiság.

A „prezentációs alvilág” telitalálat! Ragaszkodom ahhoz, hogy ezt elmélyítsd a fejekben!

De lehetsz még:

Dr. Németh Zoltán – a prezentációs betegségek orvosa

Kép hozzá: Egy sztetoszkóppal hallgatod a flipchartot, közben az előadó riadt szemekkel néz az unatkozó közönségre.

Teeeetszik:-)!

Köszönöm, tanulságos példa! Jöhet még egy kérdés? hogyan döntöd el, hogy épp mire kapja majd fel a fejét a hallgatóság, akivel összesorsolt a lift? alvilág/foci/golf – rizikósak nyitásnak, ha pont visszakozást váltanak ki a másik félből.

A kérdés jó, de nehezen programozható. Van azért pár alapszabály: – Légy bátor, ha nem ütközik kifejezetten a hallgatóság igényeivel elvárásaival a mondat, akkor értékelni fogják. – Leggyakrabban az első mondatot ott szülöm meg, sokszor az előttem szólókra reagálva, a légkörhöz/korhoz/generációhoz igazodva. – ha „konzervet” viszek akkor pl. focis példa inkább férfi túlsúly esetén működik:-)

Szia, Zoli,

ismét egy nagyon jó bejegyzés és a kommentek méltő folytatásai. Egy spontán ötlet „női túlsúlyra”: olyan vagyok, mint egy stylist, aki kihozza belőled azt, amit mindig is mutatni szerettél volna. 🙂

Jóóó! De akkor kiöltözöm, ha ezt mondom 🙂

Kedves Zoli! újfent köszönöm válaszod, nagyon tetszik ez a hozzáállás, a témához és a blogoláshoz is! Brigi

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What Is an Elevator Pitch? Tips and Examples

Learn more about an elevator pitch and why it's important. Find out when, where, and why to use an elevator pitch. Discover how to make your elevator pitch stand out, and explore some examples for different situations.

When you need to make a quick, professional connection, you could try using an elevator pitch. This handy communication tool allows you to quickly convey two or three key points about your business or career, in a variety of situations.

Read this guide to learn more about elevator pitches, including why, when, and where to use them. Discover elements to include in your pitch and how to make your pitch stand out. Then, explore a few examples of elevator pitches to inspire your own.

What is an elevator pitch?

An elevator pitch allows you to share important information quickly. To understand an elevator pitch, think about a ride in an elevator with an important business executive you've wanted to talk to. You only have about 30 to 60 seconds to share your information, so you must capture their attention, get to the point, and wrap it up quickly.

Even though this brief exchange is an elevator pitch, it doesn't have to take place in an elevator. You can use an elevator pitch at a business event, job interview, or in a company hallway or break room.

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Why use an elevator pitch?

You can use an elevator pitch to make yourself known to someone or if you have something that someone else might want or need. An elevator pitch allows you to make a positive first impression in a short amount of time. And it provides the listener with information you want to convey, whether pitching a business idea, introducing yourself, or trying to get a job interview.

When and where to use an elevator pitch

Many situations present opportunities for the use of an elevator pitch. Consider any of these places or scenarios:

If you're promoting a product or service, you’ll likely attend a trade show or two. You'll need a short and exciting elevator pitch to help get prospective customers interested and make sales.

Industry event

An elevator pitch can benefit you at a conference or other industry event. You could pick up a new client, get a new business partner, or make valuable professional contacts. Make sure to tweak your message for each person you meet to sound original.

Career fair

When you are looking for a job or considering a career change, preparing an elevator pitch for a career fair is a great idea. At these events, employers speak to many different people, but a well-executed elevator pitch can help get you noticed and possibly land a new job.

A workplace can provide several openings for an elevator pitch. For instance, you may want to use one when:

Talking with a board member before a meeting

Collaborating with a colleague on a project

Conversing with a superior in the break room

Introducing yourself to an in-house trainer

Having lunch with a potential client

Job interview

Many employers or recruiting specialists start a job interview wanting to know “a little bit about you.” You can answer with a well-rehearsed elevator pitch. Specifically, you can briefly discuss your education and work experience and why you'd be a good candidate for the job.

Web or social profile

Use a concise and informative elevator pitch as your bio for your website and social profiles. Prospective customers, clients, or investors can read about your skills, experience, products, or services in seconds. 

3 elements of an elevator pitch

Before you deliver an elevator pitch presentation, create a draft of what you want to say. Keep your pitch sounding natural by using language you would use in ordinary conversation with someone you know and respect. Add the following elements to keep your pitch concise and to the point.

1. Stimulate interest.

Keeping your audience's needs in mind, begin with a statement or question that will get their attention. When describing yourself, your product, or your idea, consider what characteristics will excite the person to whom you're presenting your pitch. This step may be the only one you have time for, so stimulating interest is important as it can lead to future conversations.

2. Present value.

Use logic and facts to describe how you can solve your audience's problem or address their pain point. When conveying what you have to offer, consider the skills or products that this person might want or need, or the ideas that might interest them. Make an impression by giving an example of how you have solved a similar problem when possible.

3. Make your request.

Finally, ask your listener for a follow-up based on your purpose for making your pitch, whether it’s an appointment, business card, or more information. Make sure your request relates to the person you're pitching, such as your boss, a hiring officer, or an angel investor, and that it's reasonable. For instance, rather than asking for a promotion, job, or investment, consider asking for a meeting or a phone call to explain why this is a good idea.

Once you've created a first draft, simplify your pitch by removing unnecessary words. Keep it between 30 and 60 seconds long to leave your listener curious for more information.

How to make your elevator pitch stand out

It takes a well-crafted elevator pitch to capture someone's attention in less than 60 seconds. Make sure your pitch grabs and secures your listener’s attention with the following tips.

Keep your objective in mind.

When giving your elevator pitch, remember what you want to get from it. Keeping your objective in mind throughout your conversation should help you remember all the essential points.

Prepare and practice.

Practicing your elevator pitch and delivering it well makes you believable to your listener and shows that you know what you're talking about. Consider recording your pitch and practicing in front of a mirror to increase your confidence. Be extra-prepared by keeping a business card handy. Doing so shows professionalism and gives your listener a way to contact you.

Use your natural voice.

You want your elevator pitch to sound honest and authentic. So make sure you speak in your natural voice and keep your language simple by choosing words you’d normally use.

Speak clearly.

Your audience will better understand your message if you speak slowly and clearly. Speaking too quickly can result in jumbled words and cause your message to lose its meaning.

Show confidence.

A few non-verbal communication tips can help you show confidence during your elevator pitch. Use good posture, shake your listener's hand, and maintain eye contact while you're talking.

Tailor your pitch to each situation.

To tailor your elevator pitch, consider how your offering can benefit each listener specifically. You can ask questions about your listener's particular situation and use the answers to tailor your pitch even further.

After you've presented your elevator pitch, follow up with an email or send a message through a professional social media profile. Mention how and where you met, thank the person for their time, and ask if you can talk again over the phone or in person.

Elevator pitch examples

When creating your elevator pitch, it might help to look at a few examples for different situations.

Career fair pitch:

I'm Brenna Jacobs, and it's so nice to meet you. I've been working for seven years as an environmental lawyer for a land development firm in Phoenix, but I'm hoping to move into government work in the DC area, since I grew up there. In your experience, where might I want to focus my energy?

This elevator pitch presentation is concise, natural, and friendly and doesn't overwhelm the listener with information. As a result, the pitch might lead to a job interview with the listener or point you to other options, which is a win-win situation.

Pitch for selling a service:

Hi. I'm Joshua Tate, and I just got my master's degree in marketing from Howard University. I read recently that your start-up is developing a new line of natural dog products. Interning at a local health food store last year was an unforgettable experience; I helped them boost their second-year sales by 14 percent. I'm a dog owner and an environmental enthusiast, and I would love to talk with you about some creative ideas I have for marketing your line.

This pitch is concise but provides the listener with key information (master's degree in marketing, personal interest in product line, and solid sales statistics). It will likely pique the listener's interest, and you should at least pick up a valuable business contact.

Your next steps

To build your communication skills for creating a successful elevator pitch, consider taking Introduction to Public Speaking offered by the University of Washington on Coursera. You’ll have the opportunity to learn how to develop compelling ideas, deliver information effectively, and remain confident while speaking.

Keep reading

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Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact...

This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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How to Create an Elevator Pitch with Examples

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How to Write a Perfect Elevator Speech

“What’s an elevator pitch, and how can it help your career? An elevator pitch —also known as an elevator speech—is a quick synopsis of your background and experience. The reason it’s called an elevator pitch is that it should be short enough to present during a brief elevator ride.

This speech is all about you: who you are, what you do, and what you want to do (if you’re job hunting).

Your elevator pitch is a way to share your expertise and credentials quickly and effectively with people who don’t know you.

Done right, this short speech helps you introduce yourself to career and business connections in a compelling way. It can help you  build your network , land a job, or connect with new colleagues on your first day of work.”

Read the full article at thebalancecareers.com.

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Get your elevator pitch ready with our AI elevator pitch generator. Easy to use even with zero experience. 100% original pitches available in 20+ languages.

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Free AI elevator pitch generator tool

A good elevator pitch gets your prospect’s attention which gets you a second conversation. It is a short description of who you are, what you do, and why an audience should choose to work with you. 

If you’re unsure how to develop an effective elevator pitch, use our elevator pitch generator to generate a goal-oriented pitch.

WriterBuddy uses artificial intelligence algorithms to craft elevator pitches.

The AI elevator pitch generator looks through popular pitches and aggregates key phrases based on your description in the Business Idea/Core Message section. The generator’s design shortens the pitch while highlighting essential points.

Tips for a good elevator pitch

A good elevator pitch should introduce you and what you do in a concise and personal manner. It should also explain the audience’s problem and your solution and have a call to action. 

1. Keep your elevator pitch concise

Your pitch should be comprehensive, but you don’t want to take up too much time or bore your audience. The term “elevator” implies your pitch should last as long as a ride in an elevator. So keep it under 60 seconds or 150 words. 

Look at Google’s elevator pitch.

Our elevator pitch generator produces concise pitches that are succinct and engaging. 

2. Personalize your elevator pitch

The language you use in your pitch could hook or lose your audience. Use personal pronouns like “my” and “your” to humanize your pitch and connect with your audience. 

Be bold and ask questions about your audience’s needs and wants. If they can tell that you are truly interested in what they have to say and understand their pain points, they will be more interested in your product. 

3. Explain a problem and a solution

Your elevator pitch should specify your audience’s problem and how you will solve it. You need to describe how you’re a better-suited solution than your competitors.

So outline the main points of what makes your product unique and explain how it solves an existing problem. Feeding these points to our elevator pitch generator will automatically highlight them in your pitch. Avoid jargon and industry buzzwords that your audience may not understand.

4. Keep it positive

Negativity can easily lead to lower conversions . So talk about what you can do instead of what you cannot. And avoid using the word “no” and its variations. 

5. Include a call to action

A call to action (CTA) will direct your audience to act by registering, calling, or mailing you. 

For example, the phrase “contact us” shows the audience what to do now that they are interested in your idea. Make sure you mention your CTA in our generator’s Business Idea/Core Message section. The elevator pitch generator will automatically add it to your CTA.

Generate your pitch in seconds with our elevator pitch generator

This free, easy-to-use elevator pitch generator allows you to generate up to 10 elevator pitches in less than 5 seconds. And with support for over 20 languages, you can create the perfect pitch no matter where you are.

So try it now and see how fast and simple crafting an elevator pitch can be. 

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14.8: Elevator Speech

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Learning Objectives

• Discuss the basic parts of an elevator speech.
• Create an effective elevator speech.

An elevator speech is to oral communication what a Twitter message (limited to 280 characters) is to written communication. It has to engage and interest the listener, inform and/or persuade, and be memorable (Howell, L., 2006). An elevator speech is a presentation that persuades the listener in less than thirty seconds, or around a hundred words. It takes its name from the idea that in a short elevator ride (of perhaps ten floors), carefully chosen words can make a difference. In addition to actual conversations taking place during elevator rides, other common examples include the following:

• An entrepreneur making a brief presentation to a venture capitalist or investor
• A conversation at the water cooler
• Comments during intermission at a basketball game
• A conversation as you stroll across the parking lot

Creating an Elevator Speech

An elevator speech does not have to be a formal event, though it can be. An elevator speech is not a full sales pitch and should not get bloated with too much information. The idea is not to rattle off as much information as possible in a short time, nor to present a “canned” thirty-second advertising message, but rather to give a relaxed and genuine “nutshell” summary of one main idea. The speech can be generic and nonspecific to the audience or listener, but the more you know about your audience, the better. When you tailor your message to that audience, you zero in on your target and increase your effectiveness (Albertson, E., 2008). The emphasis is on brevity, but a good elevator speech will address several key questions:

• What is the topic, product or service?
• Who are you?
• Who is the target market? (if applicable)
• What is the revenue model? (if applicable)
• What or who is the competition and what are your advantages?

Table \(\PageIndex{1}\) adapts the five parts of a speech to the format of the elevator speech.

• How are you doing?
• Great! Glad you asked. I’m with (X Company) and we just received this new (product x)—it is amazing. It beats the competition hands down for a third of the price. Smaller, faster, and less expensive make it a winner. It’s already a sales leader. Hey, if you know anyone who might be interested, call me! (Hands business card to the listener as visual aid)

Key Takeaway

You often don’t know when opportunity to inform or persuade will present itself, but with an elevator speech, you are prepared!

• Pick a product or service and prepare an elevator speech (less than a hundred words, no more than thirty seconds). Rehearse the draft out loud to see how it sounds and post or present it in class.
• Find an example of an elevator speech online (YouTube, for example) and review it. Post the link and a brief summary of strengths and weaknesses. Share and compare with classmates.
• Prepare an elevator speech (no more than thirty seconds) and present to the class.

Albertson, E. (2008). How to open doors with a brilliant elevator speech . New Providence, NJ: R. R. Bowker.

Howell, L. (2006). Give your elevator speech a lift . Bothell, WA: Publishers Network.

How To Write A Killer Elevator Pitch (Examples Included)

Mike Simpson 0 Comments

By Mike Simpson

You’re on the elevator, riding up from the lobby to the top floor to drop off your resume with Human Resources in response to a job posting for your dream career.

You’re excited, but nervous, because you know your resume is going to be just one of hundreds that the hiring manager is going to look over before even thinking about inviting anyone in for an interview.

If only there were a way to make yourself stand out. If only…

The doors open and a woman in a sharp looking business suit steps in with you. She looks over and sees the top floor button is already lit. She smiles and in that instant a current of nervous energy rips through your body. This isn’t just any generic passenger you’re sharing the ride with…this is the hiring manager you’re hoping to impress!

Your heart starts pounding, your palms are sweaty, you feel light headed…

This is your chance!

You have a 12 floor uninterrupted ride up with her and in those moments, in that tiny elevator, she’s your captive audience.

You open your mouth and turn to her with a look of enthusiasm…and speak.

Let’s hope that elevator pitch  (or elevator speech) is ready!

Here’s the deal, after you make your successful elevator pitch (which you will after reading this article!), you need to know that you will get an interview…

But here’s the thing: there are over 100 other difficult interview questions you could be asked in your job interview. Sounds stressful right?

Well don’t worry, because we created a free PDF that outlines the most common questions and gives you word for word sample answers that you can use at your next interview.

Click the link below to get your copy now!

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What Is An Elevator Pitch?

So what exactly is an elevator pitch?

In a nutshell it’s just what it sounds like: a short, 30-60 second well crafted business pitch telling someone who you are and why they should want to hire you .

It’s called the elevator pitch because it’s meant to represent the amount of time you’d have if you were stuck in an elevator with someone riding from the bottom of the building to the top.

“Well, this stinks. I live in a town of nothing but one floor buildings. How am I supposed to use an elevator pitch? Clearly this article means nothing to someone who doesn’t live in the heart of a big city or surrounded by high rise buildings.”

Elevator speeches are good for so much more than just catching someone in a small enclosed space. You never know who you might run into at a cocktail party, or the movie theater, or grocery store…or any other number of places.

A solid elevator pitch will allow you to distill down to the most pure form exactly who you are and what you offer, and that focus can help to set you apart from all the other candidates who are vying for the same job.

Think of it as a commercial and you’re the product . You’ve got 30 seconds to market yourself and convince whoever is listening to not only NOT change the channel, but to buy what you’re selling…you as the Perfect Candidate!!

“So where do I start? Should I lock myself in the bathroom with a stopwatch and pretend it’s an elevator? Do I need a jingle?”

Hmmm…all we’ll say is do whatever works for you…but let’s all agree to skip the singing…for now. Instead, let’s focus on answering a few basic questions by doing a little pretending.

How To Write An Elevator Pitch

Let’s imagine you’re in sales and you just got into an elevator with the CEO of a huge manufacturing company. The doors shut…it’s just the two of you…and you have 60 seconds to convince him to not only listen to you, but to consider you as a potential employee, not just a fellow passenger on a short ride upstairs. So how do you do that!?

Let’s watch…er, we mean, read:

What do you do? Can you tell someone what you do in such a way that it’s interesting? Can you turn it into a quick little anecdote or story that will capture someone’s attention?

“Let me tell you about the time I took our products all the way to the North Pole. I’m in sales. I started out selling refrigerators to moose in Canada.”

Now that we’ve got your job title, can you tell us what you do when you’re doing what you were hired to do?

“In four short years, I’ve helped lead my team to the number one spot in sales…”

Okay, great…but what’s next?! What’s your objective ? What’s your goal?

“…but I knew we could do better. That’s why I took our refrigerators all the way up to the penguins in the North Pole.”

What makes you the best at what you do? Okay, now’s your chance to shine. Why are you the Perfect Candidate?

“Did you know that broken beaks from trying to eat frozen fish is the number one problem facing penguins today? Their issue isn’t that it’s not cold enough for them to keep their fish fresh, it’s that it’s too cold. I knew that by putting their fish in our double insulated hermetically sealed refrigerators instead of the traditional snow bank, the penguins would be able to keep fish fresh longer without having to freeze them, making it easier for the penguins to eat. As a result, we’ve more than quadrupling our current sales and are not only ranked number one regionally, but nationally as well.”

What’s your hook? You’ve just told a great story, but besides being entertained, why should your audience care?

“Now, just imagine what I can do for your products…”

Wait, who are you? D’oh! Nothing says missed opportunity quite like totally forgetting to tell someone your name.

“My name is Bob Mackrel,”

And most importantly…what do you want?

“…and I’m looking for my next big sales challenge. My I give you my business card?”

Boom. And there you have it: the perfect (if not a little outlandish) elevator pitch. In 30 seconds you’ve told your audience what you do, why what you do is important, hooked them in with what you plan to do next for their company, and who you are.

Easy, cheesy, right?

Penguins and refrigerators aside, this pitch was clearly perfect for the audience because our boy Bob knew the CEO, knew the company, and knew that his skills with sales would be a great match. Bob tailored his pitch.

“Again with the tailoring! That’s all you guys talk about…tailoring!”

That’s because it works! Again, think of our commercial analogy. When you’re watching TV, which ads do you skip over or tune out? The ones that don’t apply to you…right? And the ones you listen to and remember are the ones that DO apply to you.

“Ahh…I see what you’re saying. That does make sense!”

The nice thing about an elevator pitch is that it’s short and sweet and to the point, which means once you get the basics figured out, you should be able to use it on just about anyone in any situation…as long as you make sure to always tailor your hook to your specific audience.

Elevator Pitch Mistakes To Avoid

So now that you know what to do in your elevator pitch, let’s quickly talk about what NOT to do.

Speaking too fast.

Yes, you only have about 60 seconds, but try to avoid cramming 15 minutes of information into one minute.

Using highly technical terms, acronyms or slang.

You want your pitch to be easily understood by any audience and that means try to avoid using words that will confuse the average person. The last thing you want is for whoever is listening to you to feel dumb. Remember, think commercial!

Not being focused.

This isn’t a general conversation and you’re not discussing the weather (unless that’s your job, in which case, never mind). Keep your pitch clear and focused.

Not practicing what you’re going to say.

First, write down your pitch. Read it over. Have your friends and family read it. Does it make sense? Make sure it flows well and that there aren’t any spots that feel rough or awkward. Then practice it. Practice it again. Keep practicing it until it becomes so easy for you to pitch that you can do it at the drop of a hat.

Being robotic.

This is all about a face to face interaction with someone you want to impress. Having an easy, approachable, conversational style to your pitch will get you much further than an overly rehearsed monologue approach.

Not having a business card or other take-away with you.

Okay, you’ve sold them on you…now how are they going to get a hold of you when they decide it’s time to bring you in? Make sure you always have something on you to pass on that will allow people to not only remember you, but contact you later on.

Not saying anything.

It does absolutely nothing for you to have a killer elevator pitch if you never use it. Now it’s your turn! Here are three example elevator pitches to get you started. Remember, these are just examples! Make sure you do the work to craft one specific to you and your audience!

3 Great Examples To Use As Inspiration

Graphic designer/logo branding specialist.

Hi, I’m Pam Tone and I’m a graphic designer. Did you know it takes the average person just two seconds to look at a company logo and decide if they like it? Did you know that a badly designed logo can do irreversible damage to a company brand and that most companies go through at least three to four versions in a single year before settling on their final design, costing both time and money? Having worked for over 10 years as a professional graphic designer specializing in brand identification means I’ve built my reputation on the longevity of my logo designs. I can say that not only are my clients happy with what I’ve done for them, but my designs have gone on to win national and international logo and branding awards. I have worked hand in hand with some of the biggest advertising agencies and companies and out of over 300 contracts, have had only one logo changed, and that was as a result of a merger, not poor design. I’d like to bring that award winning history to your company. Would you be willing to meet with me for 20 minutes to go over my portfolio and see how I can help make sure your logo properly reflects your brand?

TEACHER/EDUCATOR

Mobile app developer.

Hi, I’m Chip Ohm and I’m a developer. Did you know one of the biggest challenges facing companies these days is tracking employee work time? Of course, when you have a building where your employees are required to clock in and out it makes things easier, but what about employees who work from home or are on the road? I’ve come up with an easy way for both employees and employers to log and keep track of hours using just their cell phones and an app I’ve designed. The app allows employees to log in from wherever they are and input their start and stop times at the push of a button. You don’t even need to be in an area with a signal. The program captures all the data and holds it in a file which is then automatically uploaded to the employer’s servers as soon as the user is back in signal range. The system is not only simple, but it’s tamper proof. Not only has this app helped streamline the timecard process for remote employees, but it’s reduced timecard inconsistencies and paycheck errors by 90%, saving both time and money. So, how does your company handle logging in hours for your remote clients?

So there you have it! Now that you’ve read through this article and seen a few examples, it’s time to craft your own elevator pitch. Remember, keep it simple, keep it short, and keep it tailored.

And as always…good luck!

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Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

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Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

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15 creative elevator pitch examples for every scenario

A good elevator pitch can be the difference between landing your next big opportunity or falling short of the competition. But the reality is, people want to have meaningful conversations without the forced sales pitch. So how do you pitch yourself during a job interview or client meeting with authenticity? 

First things first: What is an elevator pitch?

An elevator pitch, also known as an elevator speech, is an opportunity to share a quick summary of yourself and your product offerings. But a pitch can also be your chance at making a real connection that you can use later down the road. It’s not always an immediate benefit, but you should be prepared for any scenario in which you could be giving an elevator pitch. 

In reality, most people have given an elevator pitch whether they realize it or not. That’s because there are many different types of pitches—from interviews to new business opportunities. That makes preparing for your next pitch an important step in marketing both yourself and your company. 

When it comes to figuring out who to deliver your pitch to, you should aim for the best point of contact, not just the highest point of contact. Choosing connections that are related to or interested in what you’re offering will give you a better chance at making your sale. 

How long should an elevator pitch be?

One of the biggest unknowns about creating sample elevator pitches is how long they should be. In most cases, it will depend on what it’s about and who you’re pitching. A good rule of business etiquette is to make it as short as possible by carefully selecting the most important points. 

A study conducted by Microsoft found that the average person has an attention span of around eight seconds, meaning you’ll have to fight for that undivided attention. That’s no small task. So when it comes to a great elevator pitch, aim to keep it around 30 seconds—though the exact length can vary depending on your industry and what you’re pitching. 

When looking at pitch length based on industry, each one differs to some degree. Let’s take marketing for example. Your pitch opportunities will likely be to customers that come across your brand. And in that case, you have very little time to get your message across—whether it’s text, video, or imagery. But when it comes to sales, you may get the opportunity to expand your elevator pitch past 30 seconds. You will likely have plenty of networking opportunities where people are more than willing to listen to what you have to say. It really just depends on your medium and the audience’s eagerness to listen. 

But what if you can’t cut your elevator pitch down to 30 seconds? It may seem like your brand is too complicated to distill down to such a short timeframe, but if you’re pitching to the right audience you shouldn’t have that problem. Make sure you pitch to people related to your industry or a tangential audience that will be able to interpret your offerings. 

How to write an elevator pitch 

When it comes to writing an elevator pitch, it can be hard to decipher important facts from unimportant ones—this is why knowing how to effectively communicate in the workplace is important in the first place. For example, while it’s good to personalize your communication tactics wherever possible, it’s not necessary to give prospects an entire history lesson on your business. Only the most recent and relevant details should be included. To get started creating your own pitch, you first need to understand the basic components that make up any good elevator pitch.

Introduce yourself

All good pitches start with a short introduction. It could be as simple as stating your name and who you work for if those details apply. But the more personal you can make it, the more natural your elevator pitch will seem. Body language is also an important part of a solid introduction, as is eye contact. Here are a few tips to keep in mind when introducing yourself to a new prospect. 

Greet your audience in a way that’s appropriate for the occasion. Go formal for a business pitch or more casual for a fun event. With business meetings and networking events being held virtually, you’ll need to get creative with your introductions over video chat. You could even start with a lighthearted joke to break the ice. But whatever you do, make sure it’s relevant to your audience. 

Present the problem

All solutions start with a problem. Whatever you or your business is trying to solve, it’s important to get the point across early on in your elevator pitch to set the theme for the rest of your speech. An example problem: coordinating work between teams is chaotic.  

If possible, relate the problem back to your audience by using real-world examples. This will help make the problem more relevant and, hopefully, grab your audience’s attention. If your problem isn’t easy to explain, try using more than one example or a visual to really paint a picture for your audience. 

Offer the solution

If the problem is what draws the audience in, then the solution is what hooks them. This is your time to show them why they need your help. Here’s an example solution: Asana gives teams a system to organize and manage work so they know what to do, why it matters, and how to get it done.

The solution is arguably the most important part of an elevator pitch, so spend time perfecting it. If you’re pitching for a business, it’s likely the quick solution pitch has already been created. But again, it’s always better to personalize your pitch. So don’t be afraid to tweak it to fit your audience. If pitching for yourself, talk about the unique skills you’ve developed and why they would be beneficial to your prospect. 

Explain your value proposition

Now that you’ve piqued your audience’s attention, it’s time to seal the deal by explaining why your solution is better than anyone else's. An example value proposition is: Asana is the only platform that connects goals with the work needed to achieve them. 

The value proposition differs from the solution by focusing on why your audience should use your solution over a competitor’s. If you don’t have that answer just yet, perform a competitive analysis to compare your offerings or look to your executive summary. 

If your market is extremely niche and you don’t have a clear differentiator or significant competition, look to communication and interface capabilities. Consider why your idea or solution is original enough that someone would want to use it.   

Engage the audience

While most of the hard work is done, it’s important to engage your audience with a compliment or question before you part ways. Always err on the side of being genuine rather than delivering a scripted goodbye. 

There is no right or wrong way to engage your audience. While ending with a question can create a dialogue between you and your audience, a genuine compliment can go a long way. Think about what made you want to pitch them in the first place and use that to end the conversation. Lastly, don’t forget to swap contact information, such as a business card, if you don’t already have it. 

A foolproof elevator pitch template

Now that you know the basic components of a pitch, the next step is creating your very own elevator pitch. This template can work for just about any situation, from a job interview to pitching a small business or startup. That’s because we analyzed some of the most famous templates from industry experts—from Harvard research to Guy Kawasaki’s art of pitching—to create a foolproof template that will work in any situation. 

Plug your information into our elevator pitch template to draft a quick speech. While you won’t necessarily recite it word for word, it’s a great model to keep in mind in case you find yourself in a position where you’re not prepared with a personalized pitch.

Whether you’re looking for a pitch template for a job interview or for pitching your business, this template is a foolproof example for any situation you might find yourself in. 

General elevator pitch template

Use our elevator pitch template to start constructing your speech by adding statistics and personalized greetings where needed. This template incorporates the four parts explained above to hit all of the important details of a good elevator pitch. 

Introduction : “Hi I’m [name], a [position title] at [company name]. It’s great to meet you!”

Problem : “Since you work with [company name or industry] I figured you’d be interested to know that [problem + interesting statistic].”

Solution : “The great part about working at [your company’s name] is that we’ve been able to fix just that problem by [solution].”

Value proposition : “In fact, we’re the only company that offers [value proposition].”

CTA : “I think our solution could really help you. Are you available this week to speak further on this?”

Don’t be afraid to change up your pitch template based on your personality and professional expertise. We’ve also included personalized 30-second elevator pitch examples below to inspire personal facts you can add to create a more engaging speech .

30-second elevator pitch examples

Let’s dive into the best 30-second elevator pitch examples to help you create a pitch that’s both engaging and informative. Our examples take inspiration from the four elements included in the template above, to demonstrate how you'd pitch project management software to  increase productivity . Try a few or try them all to find one that best fits your personality and value proposition. 

Example 1: Short and sweet

This example is one of the most common you’ll come across. That doesn’t necessarily mean that it’s the best, but it’s a great example of a quick and easy pitch that fits almost any situation. When working on this type of elevator pitch, be sure to keep it as short and to the point as possible. Try to stick closely to the 30 seconds or less rule since the point is to be brief and transparent.

The problem is that work is chaotic no matter what industry you’re in or how good you are at your job. But a good project management software can help improve productivity and communication. I haven’t missed a deadline in years. If you’re interested in how it can help your team, give me a call and I can take you through some numbers. 

Example 2: Relatable over reliable

Sometimes the best way to grab your audience’s attention is to reel them in with a personal anecdote they’ll relate to. While it’s still important to drive home your solution, this approach puts more weight on making a personal connection rather than an immediate sale. 

It’s so great to finally meet you. How is business going? I heard you’ve been struggling with communication issues. My team and I struggled with that too. It wasn’t until we added project management software into our routine that we really saw an improvement in teamwork and overall communication. I hope you find a solution that works for your team. 

Example 3: Savvy with stats

Start your pitch off with a hook by dropping an attention-grabbing statistic. It’s important to have hard data to back up your statistics to ensure their accuracy before pitching. When it comes to a statistics pitch, it’s a good idea to come full circle at the end and connect how your solution can help solve that statistic.  

Did you know that despite having more ways to connect remotely, 60% of workers’ time is spent on work coordination with just 26% spent on skilled work and 14% on strategy? No wonder teams need help with project management. Implementing project management tools can decrease time spent on work coordination and help increase skilled work.

Example 4: Question everything

This example uses questions to make your pitch easily comprehensible. It also forces the audience to join in on the conversation rather than just presenting them with a speech. Try starting and ending with a question that makes the audience think about your pitch long after you leave the room.

Do you ever feel like you spend too much time on work about work? I’ve talked to so many people who share the same frustrations. I used to work long hours every day just trying to catch up. But do you know what? Ever since we started using project management software, I've been able to get so much more work done. Have you tried anything similar in the past?

Example 5: Comedic twist

If your pitch isn’t about a serious topic, you can add comedic twists to engage the audience. This is especially useful if giving a presentation. Add a GIF or quick funny clip in between slides to lighten the mood. If using this example, be sure it fits the occasion and tone of your company. 

Did you know that the average person can only pay attention for eight seconds? That’s not even long enough to place my coffee order in the morning. Maybe that’s why my barista always gets it wrong. But seriously, I think that’s why so many companies struggle to hit deadlines. 

Example 6: Tell a story

Use customer testimonials or your own personal story to paint a picture for the audience. This can be especially helpful if your topic is hard to explain in 30 seconds or less. Telling a story is a great way to add a relatable twist. 

We have a customer that transitioned to a fully remote workforce this year and needed help making sure deadlines were met. With our help, they were able to get up to 10% of their time back in their day and focus on more important things like strategic planning.  

Example 7: Emotionally driven

While this type of pitch may be more difficult to create, you have a better chance of winning over your audience if you can make your pitch emotionally driven. It’s also more likely they’ll be willing to share the experience with someone else down the road. It’s important to keep the emotions on the lighter side to prevent the conversation from steering too dark. Here is an example to inspire your own speech. 

It may seem like any other tool, but when you look closely it really is helping teams connect. And not just that, but it’s helping cultivate teams that actually enjoy working together on new projects. That’s something that’s hard to come by, but something everyone is looking for.  

Example 8: Write it first

While most speeches start by writing a general outline, you can opt to write the entire pitch from start to finish. This tends to create a thought-provoking and poetic flow once you do present your pitch. You’ll have to memorize this pitch, so practicing is a key element to this strategy. 

Hi, my name is Kelly! It’s great to meet you. You work for Apollo Enterprises, right? I’ve heard a lot about them. I actually heard that you’re looking for project management help. In my experience, any organization—whether sales or suppliers—needs help coordinating work and team communication. Work can be rather chaotic, especially now, without it. That’s why we’ve created a software tool that helps both individuals and teams organize their projects and communications all in one place. Have you ever thought about using something similar?

Example 9: End with a one-liner

Making a grand exit doesn’t come easily, but if you can pull it off your audience is sure to be impressed. Stay away from cliche one-liners and make your closing authentic to you. The point here is to leave them with a thought that they’ll remember after the meeting is over. Consider sharing a surprising statistic or question relevant to their business.

Over one-quarter (26%) of all deadlines are missed each week because of a lack of clarity. But with the right project management tools, that number could be much lower. So the question is, can your business afford not to use project management software? 

Elevator pitch examples by scenario

Now that we’ve covered the types of pitch examples, let’s dive into example elevator pitches for different scenarios. Whether you’re pitching for your business or yourself, you can use an elevator pitch to organize your thoughts and prepare for the real deal. Let’s look at key tips for any situation you may find yourself in. 

Example 10: Networking event

A networking event is probably the most common scenario you’ll run into. And with the new virtual-first culture, it may be even more challenging to make meaningful connections over video chat. That’s why it’s so important to prepare an elevator pitch that’s compelling no matter where you’re pitching it from. While most salespeople pitch casually in this environment, you may get the opportunity to meet an important executive. In which case, you’ll want to be prepared with a versatile pitch template. 

Great to meet you, I’m Kelly with Apollo Enterprises. We’ve been able to improve productivity and collaboration for teams all over the world. If you ever need help with project management, just reach out. I think we could make a huge impact on your company. I’ll make sure to keep your contact information handy as well. 

Example 11: Job interview

Looking for a new job or have career fairs coming up? Most interviews—whether with human resources, a recruiter, or a hiring manager—start with some form of the phrase, “Tell me about yourself.” This is an opportunity for job seekers to briefly explain themselves and their professional experience using industry buzzwords and key skills. Having an elevator pitch ready can ensure that you’re prepared when the opportunity presents itself. 

I’m Kelly, a specialist at Apollo Enterprises. I chose a career in project management because I had a passion for it, and now I can proudly say that I’ve been able to make a real difference in people’s lives. That’s why I’m looking to continue my career with an employer who shares those same values. I know my unique skills can make a big impact at your company because I’ve proven my results with a few key projects. 

Example 12: Formal meeting

You’ve landed the meeting, congratulations! Now is the time to create a formal elevator pitch to really get them interested. When presenting a formal pitch, a presentation can be a great addition to traditional elevator speech examples. But whether or not you choose to create a presentation, this meeting is about selling your product in the most professional way possible. So dress the part and don’t forget your unique selling proposition. 

I took a look at your current productivity figures and noticed an opportunity for improvement. With our project management software, you could get back up to 10% more of your workday. Not only would that mean more work getting done, but it would also have a positive impact on the overall success of your business. Not to mention, our tool is the only one in the industry that has goal capabilities to ensure teams stay on track. 

Example 13: Sales pitch 

Professionals often pitch traditional sales jargon, but the real key is creating a human connection while lightly sprinkling in what you’re selling. Start with a personal story or light-hearted introduction instead of the typical sales presentation. You can also prepare by creating sales team goal templates to ensure your team is on the same page. 

Our team really struggled to transition to a remote workforce. Communication wasn’t organized and people struggled to find the correct information to complete projects. But, thankfully, we found a solution to our problem. Implementing project management tools not only improved productivity but also improved overall teamwork. Every company prefers different tools, but I can say without a doubt that our software was the best at connecting goals with the work needed to achieve them. 

Example 14: Social introduction

Now, more than ever, professionals are choosing to meet virtually rather than face-to-face. Whether you’re chatting over LinkedIn or have a virtual meeting set up, it’s important to make your pitch personal and use clear visuals to help sell your point. Here’s a great example of a social media pitch. 

Thanks for connecting! I noticed that your competitors are outperforming you when it comes to year-over-year growth. I took the liberty of doing a competitive analysis and didn’t find any outlying problems. I’m wondering if it could be an issue with productivity. How has the transition to remote work been? If you’re interested, I could run you through some productivity figures if you were to add project management tools to your current processes. 

Example 15: Entrepreneurs and business owners

Pitching to a business owner is much different than pitching to an executive. They can be harder to sell because they are often hesitant about new investments. The most important tip is to use examples as they pertain to the business when explaining a problem and solution.  

I love your products at Apollo Enterprises. I’m a huge proponent of your mission. I did realize that there may be some opportunities to improve productivity and collaboration internally. Have you ever considered project management software? I think it could have a big impact on business growth now or even down the road. 

4 tips to perfect your elevator pitch

In addition to creating the perfect elevator pitch, you should also work on sprucing up your delivery. There’s nothing worse than sitting through a boring speech, so make sure yours is anything but. From posture to tone, there’s a lot you can practice to make sure you look professional and knowledgeable. Consider these four tips when trying to nail a successful elevator pitch. 

1. Stick to your outline

To prevent getting off-topic, it’s important to stick to your outline at least to some extent. While you don’t need to recite it word for word, it’s best to memorize the majority of your pitch. That way you won’t need to worry about checking your notes. 

2. Speak slowly and clearly

Many professionals tend to talk quickly when they’re nervous—hey, we’re only human. But it’s important to enunciate and speak slowly so the audience can understand you. This is especially important when presenting over video chat. But try not to slow yourself down too much or you’ll go over your allotted time. 

3. Record your pitch

Record yourself reciting the pitch to work on any areas that need improvement. Practice your pitch a handful of times by playing the recording back and working out any pain points. A couple of key areas to focus on are speed and tone. It’s better to sound overly energized rather than monotone. 

4. Practice, practice, practice!

There’s nothing more effective than practicing your pitch until you’re able to recite it in your sleep. If possible, practice in front of friends and family to get constructive feedback on how you can make your pitch even better. Even if you have years of experience, you can never go wrong with being overly prepared. 

Elevate your first impression with an elevator pitch

An elevator pitch is a chance to show off your strengths and pitch your solutions. While it may sound nerve-wracking, using the 15 elevator pitch examples above will help you develop your own method using personal tidbits that tie into your innovative solutions.

While your pitch is an important part of leveling up your business, there are many avenues you can take to achieve growth. One of those ways is by determining whether project management vs. work management tools are right for your team. Not only will they help connect your team members, but the right tools and software can also help your organization set strategic goals. That means more time spent on bigger projects to help your business reach next-level growth. 

Related resources

How Asana uses work management to optimize resource planning

How Asana uses work management for organizational planning

Solve your tech overload with an intelligent transformation

9 steps to craft a successful go-to-market (GTM) strategy

My Speech Class

Public Speaking Tips & Speech Topics

Elevator Speech [Outline + 13 Examples]

Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

Capturing your background, skills, and objectives into a short and clever elevator speech can be difficult. How do you know what to keep and what to leave out? How do you make an impression in such a short time?

Standing out with your elevator speech doesn’t have to be complicated. With a little practice, you’ll gain confidence in introducing yourself at a job interview, career fair, and, of course, on an elevator ride! Here’s a quick guide to help you craft the perfect pitch along with several elevator speech examples.

In this article:

Tips for Creating a Good Elevator Speech

A sample elevator speech outline, checklist for fine-tuning, elevator speech examples.

The elements that make up a great elevator speech outline are pretty straightforward. You need to describe who you are, what you do, and what your goal is. While the elevator speech template stays the same whether you’re speaking with a potential employer or a sales prospect, you might add other elements to match your unique situation.

Here are a few tips for crafting your personal elevator pitch:

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• Keep it 30 to 60 seconds long.
• Use persuasive speech to spark your listener’s interest.
• Showcase your qualifications or skills.
• For a sales pitch, try starting with an open-ended question.
• Describe who you help and what problem you aim to help them solve.
• Be ready to customize your speech to fit your target audience.

Whether you’re a business owner preparing for a networking event or a job seeker attending a job fair, you can benefit from perfecting a succinct and effective elevator pitch. A go-to elevator speech comes in handy when you’re introducing yourself to new people in general. Have a business card on hand and ready to deliver as well.

Your elevator speech can also provide the right content for social media bios or a resume objective statement. This statement represents your personal brand, so keep it consistent across all social media channels.

Be sure to practice your elevator statement over and over so that you’re able to deliver it naturally, even in a moment’s notice. If you’re stumped for ideas, draw from the elevator speech examples listed below.

This model suggestion plan assists you to avoid creating a sales pitch. It must be  from  your mouth and supporting body language gestures, and  about  your skills and abilities. Use each idea to write one short powerful sentence.

The 10 speech topics I will explicate right now in the next paragraphs are primers to write a carefully planned and prepared presentation that grabs attention and says a lot in a few words.

Remember: tweak till it fits your personality and decisive nature.

ABOUT YOU 1. Smile to your counterpart, and open with a statement or question that grabs attention: a  hook  that prompt your listener to ask questions. 2. Tell who you are: describe you and your company. 3. Tell what you do and show enthusiasm.

WHAT DO YOU OFFER 4. Tell what problems have solved or contributions you have made. 5. Offer a vivid example. 6. Tell why you are interested in your listener.

WHAT ARE THE BENEFITS 7. Tell what very special service, product or solutions you can offer him or her. 8. What are the advantages of working with you? In what do you differ from competative companies?

HOW DO YOU DO IT 9. Give a concrete example or tell a short story, show your uniqueness and provide illustrations on how you work.

CALL FOR ACTION 10. What is the most wanted response? Do you want a business card, a referral or an  corporate appointment for a presentation after your elevator speech ?

OTHER BUSINESS QUESTIONS

These are other points, questions and business subjects you could ask:

• Who is your target?
• How large is your market volume?
• How do you make profits?
• What are the background, major milestones and achievements of your team?
• Who are your competitors, how do they solve a problem? What is your strength and advantage compared to them? What is your Unique Selling Proposition?
• Are there special patents or technology? Do you have a special approach in client management? And so on.

STEP 1: First write down all that comes up in your mind.

STEP 2: Then cut the jargon and details. Make strong short and powerful sentences. Eliminate unnecessary words.

STEP 3: Connect phrases to each other. Your elevator speech address has to flow natural and smoothly. Do not rush, keep eye contact all the time and work steady to the grande finale: the call to action.

STEP 4: Memorize key points and practice out loud – test it with a close relative in the safe environment of your home.

STEP 5: Have you really answered  the  key question of your listener:  What’s In It For Me?

STEP 6: Create different versions for different business situations of your elevator speech. Note them on professional business cards:

Perfect your own elevator presentation by learning from others. Here are a few effective elevator pitch examples to help you craft your own:

1. Job Seeker Elevator Pitch Example

https://www.youtube.com/watch?v=JH0Thez9gvA

You run into all kinds of people at the elevator, even a hiring manager. This sample elevator speech is a good example for those looking for a job interview. It shows how you can highlight your skills and experience even when you’re caught off guard. Notice how she also has a business card ready?

“I’m excited to hear back because the position helps me to use my brand management and social media skills…”

2. Recent Graduate Great Elevator Pitch

This is an excellent example for those who recently graduated with a bachelor degree in business. Notice that she states exactly what she’s looking for – an internship or job opportunity. In just 41 seconds, she states her experience, skills, and some good details about her personality that make her the perfect job candidate.

“I hope to incorporate my business knowledge into consumer trend analysis and strengthening relationships among consumers…”

3. College Student Personal Elevator Speech

This college freshman opens with her interest in the company. She states her major and reflects on high school experiences, also sharing relevant awards she has won for her skills.

“I’ve gotten awards for my leadership skills and I’m very involved with my college…”

4. Personal Brand Elevator Pitch Template

This college graduate pitches his personal brand through stating the skills he acquired in his education, the type of job he is looking for, and why he wants to work in that type of job. He offers a good mix of talking about his own experience while also focusing on how he’ll help clients. He ends his speech with the call to action of directing his audience to his website.

“I strive to lead a team on various projects one day.”

5. Personal Brand Pitch with a Personal Touch

https://www.youtube.com/watch?v=m_paOrg5Zpg

Video pitches are becoming increasingly popular for those looking to connect with brands online. This college student’s personal brand sales pitch stands out because it opens and closes with inspirational music. She explains her personal promise and future plans to receive her master degree.

“I promise to always bring positivity to the table and to remain hard working and dedicated no matter what the task.”

6. Business Plan Effective Elevator Speech

This example is perfect for a small business owner looking to pitch a product. The speaker opens with a compelling situation that appeals to his target market, offers his solution and details the features and benefits, announces his promise, and states his objective – all in 51 seconds.

“Don’t let frost bite your buns. Get the hot seat!”

7. Small Business Elevator Speech Sample

Opening with an interesting fact of how much Americans spend on fishing each year, the speaker follows up with an open-ended question to immediately grab audience attention from her target market. This is a great example of a sales pitch to investors, as the speaker outlines her plan for marketing her product and making their ROI (Return on Investment).

“Our goal is to revolutionize the economics of fishing in favor of the customer.”

8. Financial Advisor Elevator Speech

Ron Coleman explains who he is as a financial advisor, who he works for, and what exactly he helps his clients do. Additionally, he explains the type of people who benefit from his services.

“I’m confident that if given the opportunity I can provide you with the service and the coverage you need in order to protect your business, you, and your family from a variety of different risks.”

9. The Career Fair Elevator Pitch

This funny elevator speech example is the perfect model for a job seeker attending a job fair. The speaker highlights the importance of expressing interest in the company by acknowledging their work and asking a related open-ended question. Of course, lead with your own experience and skills that are relevant to the company representative whom you’re speaking with.

“I read on your website that you are the only company that has increased efficiency by employing mannequins. Can you tell me a bit more about that process?”

10. Good Elevator Speech for Speed Networking

This example from a holistic marketing mentor shows how you can sum up who you are, what you do, and the people you can help in one quick and savvy sentence.

“I help wellness professionals find additional revenue streams so that they can help more people and live a life of ease and grace.”

11. Extreme Sale Pitch Example with Iron Man Jericho Missile Test Scene

Sure, you might not ever get the opportunity to pitch a missile system, but you can take away a lot from Robert Downey Jr.’s confidence as Iron Man. Notice how he opens with a thought-provoking question, offers his guarantee, and humbly ends with a bonus.

“That’s how Dad did it, that’s how America did it, and it’s worked out pretty well so far.”

12. Don Draper’s Funny but Effective Sales Pitch

This funny elevator speech example shows the importance of using a tagline for your personal brand.

“From a basket of kisses she picks one. It makes her unique. It colors her kiss. And her kiss, well, it colors her man. Mark your man.”

13. Real Estate Elevator Speech Example

This is the perfect elevator pitch example for real estate agents. Stacy talks about what she specializes in and highlights her experience in the real estate industry.

“If you know of someone who is looking for a real estate agent in the metropolitan Kansas City, Missouri area that is professional, knowledgeable, and technologically savvy, that’s me!”

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Elevator Pitches: Build Credibility Between Floors

An elevator speech is a brief pitch about yourself that lasts about as long as an elevator ride. In it, you introduce yourself, mention an important thing or two about yourself or your idea, and make a connection with someone. Its purpose is a call to action to set up a further discussion.

Ever chatted with someone on an elevator? If so, it would have been a brief conversation. That short time as the elevator goes from floor to floor is the inspiration for the elevator speech that allows you to introduce yourself and give a reason to want to know more about you.

Table of Contents

What Is An Elevator Speech?

An elevator speech is a professional networking tool essential to making a good first impression.

These brief speeches can be used in any industry, for any product or service, or to sell yourself and what you have to offer.

There are several scenarios when an effective elevator pitch can be an important tool. A few of the most common are,

• Networking events or career fairs
• During a job search
• On platforms like Linkedin as a digital business card

These brief speeches are also used by,

• Salespeople trying to gain an audience with a decision maker
• Entrepreneurs who need investors
• Startups that need capital
• Nonprofits looking for donors
• Recruiters looking to entice professionals
• Job seekers as a personal sales pitch to hiring managers

An elevator speech is a way of introducing yourself or your company. It often answers the dreaded interview question, “Can you tell me about yourself?”

A good elevator pitch is quick and provides specific information that piques the interest of the person you’re speaking to. The goal is generally to gain the opportunity for a more extended conversation. You can achieve this by giving select, relevant details that justify your request for more time.

Of course, an elevator speech doesn’t need to be given on an elevator. It just needs to be something you could effectively say during the time it takes for an elevator ride. Think 30-60 seconds max.

What Should I Say In Your Elevator Speech?

When crafting the perfect elevator pitch, be strategic about the information you use. Remember, your goal is for the person you’re speaking to want to hear more.

This means what you tell them should be exciting and vital and demonstrate how hearing more from you will benefit them.

At its most basic, an elevator pitch should include the following:

• Who you are
• What you do
• What you offer

All of which should explain the value proposition of you or your company.

You might highlight key information like,

• Years of experience
• Referral details if someone has referred you
• Social media presence

What Are The 4 Main Components Of Elevator Pitches?

Crafting an elevator speech can be more complicated than one might think. Delivering the right information in a limited time takes thought and planning.

As you’re determining what should be said, make sure you include the following 4 components:

• Your product.  You may be offering a tangible product, a service, or you.
• The problem you are attempting to solve.  Identify ahead of time something that is a pain point and can be done more efficiently or more cost-effectively. If you are the product, know where you could fit within the organization and why you belong there.
• Your proposed solution.  How does your product, service, or you solve the issue you’ve identified?
• The benefit of your solution.  Time to shine! You should be able to articulate “what’s in it for them.” Explaining the benefits of your unique selling proposition and solution should be simple, clear, and concise. And make them want to know more. 

You need to accomplish all of this in 30 seconds.

What Are The 5 Common Mistakes Of Elevator Speeches?

How hard can it be to sum up your background and future potential in less than a minute?

Delivering key points that are truly relevant and compelling in under 60 seconds can be very challenging, and mistakes are common.

As you prepare your speech, avoid these 5 common mistakes.

• Too much information.  One of the biggest mistakes is trying to  cram too much information into what should be a short speech . A laundry list of features and benefits (FAB) will cause your listener to tune out. Remember, you want them to  WANT to know more,  so stick with a couple of intriguing highlights that generate interest.
• Talking too long or rambling . Talking too long goes hand-in-hand with too much information. However,  talking too long sometimes occurs through rambling, off-topic comments that burn through time and attention.
• Poor body language and eye contact.  A big part of communication is unspoken. Your body language conveys a great deal and, when done right, can be a significant asset. You can silently communicate the message,  “I’m confident, knowledgeable, and have something to offer,”  while delivering your elevator speech. Or you can communicate,  “I’m nervous, unsure of what I’m saying, and skeptical of my own abilities,”  if you’re not careful.
• Not communicating your value proposition clearly.  Effectively showing someone the value of your product (or you) means you need some understanding of what the person you are approaching considers valuable. Then using only necessary words,  connect your value to their idea of value.
• You don’t have a goal.  Putting time into creating an elevator speech is wasted if you don’t  know your end goal.  What do you want your listener to do after hearing what you say? What’s your call to action ?

Goals can vary depending on who you’re speaking with, so be prepared with more than one speech or a speech that is easily adaptable according to the situation is wise.

How Do You Create An Elevator Speech Outline?

One of the best ways to create a successful elevator speech is to begin with an outline and expand from there. Many elevator pitch templates available online can help you get started.

A classic elevator speech outline contains the following:

Introduction And Information About You

The key components are,

• An  interesting opening statement  that gets your audience’s attention
• Your  name and relevant fact  (company, school, or other connection to them)
• Maintain  eye contact and a smile.

What You Offer

• Why you wanted to speak with them , or are you happy to run into them?
• Recent problems solved or  achievements similar to issues they face  or otherwise pertain to them.
• Brief  description or example .

Benefits Of Your Product, Service, Or You

• Attributes that make what you offer  unique or uniquely qualified  to help.
• Any  additional advantages  of what you represent?

How What You OfferSolves A Problem They Face

• Bring things full circle and show how everything you say can help them.
• Offer targeted and important specifics
• Show them there’s something in it for them.

Call To Action (Your Goal)

• Know what you want to achieve . Do you want a  formal meeting, additional time in the current conversation, a job interview, or capital?
• Be ready to ask for it.

Once you have your outline and have filled in the blanks for your elevator speech, read through and edit.

There’s a good chance you have too much information for a 30 – 60 second speech. As you edit, consider what points are most important to convey and  start weeding out extraneous information that can be discussed later.

Next, you’ll want to practice out loud and time yourself.  The best elevator pitch will have a natural flow.

What Are Some Tips For Giving An Elevator Speech?

With your speech outlined, fine-tuned, and practiced, you’re ready to put it to use. There are a few things that you should keep in mind for your speech delivery , however.

• Smile, smile, smile.
• Relax.  It may be an elevator speech, but it’s also a conversation. If you’re at ease, you’ll put the person you’re speaking to at ease.
• Ensure your speech  answers the question, “What’s in it for me?”
• Be authentic.  Don’t use jargon or an alphabet soup of acronyms.

What Is An Elevator Speech Example?

Wondering what it looks like when all the pieces come together? Take a look at the elevator speech below for an example of a short and sweet pitch.

I’m John Doe from ABC Grading Systems. The founders of my company were teachers just like you. They found the most frustrating part of their job to be, you know what I’m about to say, don’t you? (Smiles and nods at the customer) Report cards, right? It’s crucial to get it right, but so time-consuming. That’s why we created and patented the ABC Grading Wizard. What used to take nearly a week can now be done in less than an hour. Do you have some time for me to tell you more about it?

Lorin Harrott

After years as a professional speaker and corporate trainer,Lorin Harrott has turned her attention to sharing her knowledge through writing. She's currently a writer, photographer, and mom in Sacramento, CA, with occasional speaking engagements related to education and STEM topics in the public school system.

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How To Create an Elevator Pitch (With Examples)

Tips for writing a perfect elevator speech

When and How To Use an Elevator Speech

What to say in your elevator pitch, what not to say and do during your elevator speech, tips for virtual elevator pitches, elevator pitch examples.

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What's an elevator pitch, and how can it help your career? An elevator pitch—also known as an elevator speech—is a quick synopsis of your background, experience, and purpose. The reason it's called an elevator pitch is that it should be short enough to present during a brief elevator ride.

This speech is all about you: who you are, what you do, and what you want to do (if you're job hunting) or are doing.

Your elevator pitch is a way to share your expertise and credentials quickly and effectively with people who don't know you.

Done right, this short speech helps you introduce yourself to career and business connections in a compelling way. It can help you build your network, land a job, or connect with new colleagues on your first day of work.

Key Takeaways

• Keep your elevator speech short and sweet, aiming to deliver your message in 60 seconds or less.
• Say who you are, what you do, and what you want to achieve. Your goal is to focus on the essentials. 
• Be positive and persuasive with your limited time. Focus on what you want to do, not what you don’t want to do. 
• Deliver your speech to a friend or record it, so that you can be sure that your message is clear. The more you practice, the better your speech. 

If you're job searching, you can use your elevator pitch at job fairs and career expos, and online in your LinkedIn summary or Twitter bio, for example. An elevator speech is a great way to gain confidence in introducing yourself to hiring managers and company representatives.

You can also use your elevator pitch to introduce yourself at networking events and mixers. If you're attending professional association programs and activities, or any other type of gathering, have your pitch ready to share with those you meet.

Your elevator pitch is just as useful in virtual networking events, interviews, and career fairs as it is during in-person gatherings. 

Your elevator pitch can be used during job interviews, especially when you're asked about yourself. Interviewers often begin with the question, "Tell me about yourself"—think of your elevator pitch as a super-condensed version of your response to that request.

Maddy Price / The Balance

Your elevator speech should be brief . Restrict the speech to 30-60 seconds. You don't need to include your entire work history and career objectives. Your pitch should be a short recap of who you are and what you do.

You need to be persuasive.  Even though it's a short pitch, your elevator speech should be compelling enough to spark the listener's interest in your idea, organization, or background.

Share your skills.  Your elevator pitch should explain who you are and what qualifications and skills you have. Try to focus on assets that add value in many situations. This is your chance to brag a bit—avoid sounding boastful, but do share what you bring to the table.

Practice, practice, practice.  The best way to feel comfortable about giving an elevator speech is to practice it until the speed and “pitch” come naturally, without sounding robotic. You will get used to varying the conversation as you practice doing so. The more you practice, the easier it will be to deliver it when you’re at a career networking event or job interview.

Practice giving your speech to a friend or recording it. This will help you know whether you're keeping within the time limit and giving a coherent message.

Be positive and flexible.  You often aren’t interviewing for a specific position when you deliver your pitch, so you want to appear open-minded and flexible. Don’t lead with the stuff you’d rather not be doing. (For example, if you don’t want to travel a lot for work, that’s completely legitimate —but you needn’t volunteer that information right off the bat.) This is your chance to make a great first impression with a potential employer. Don’t waste it.

Mention your goals.  You don't need to get too specific. An overly targeted goal isn't helpful since your pitch will be used in many circumstances, and with many different types of people. But do remember to say what you're looking for. For instance, you might say, "a role in accounting" or "an opportunity to apply my sales skills to a new market" or "to relocate to San Francisco with a job in this same industry."

Know your audience and speak to them.  In some cases, using jargon can be a powerful move—it demonstrates your industry knowledge. But be wary of using jargon during an elevator pitch, particularly if you're speaking to recruiters, who may find the terms unfamiliar and off-putting. Keep it simple and focused.

Have a business card ready.  If you have a business card, offer it at the end of the conversation as a way to continue the dialog. If you don’t, you could offer to use your smartphone to share your contact information. A copy of your resume, if you're at a job fair or a professional networking event, will also demonstrate your enthusiasm and preparedness.

Don't speak too fast.  Yes, you only have a short time to convey a lot of information. But don't try to fix this dilemma by speaking quickly. This will only make it hard for listeners to absorb your message.

Avoid rambling.  This is why it's so important to practice your elevator speech. While you don't want to over-rehearse, and subsequently sound stilted, you also don't want to have unfocused or unclear sentences in your pitch, or get off-track. Give the person you’re talking to an opportunity to interject or respond.

Don't frown or speak in a monotone way.  Here's one of the downsides to rehearsing: it can leave you more focused on remembering the exact words you want to use, and less on how you're conveying them through your body language and tone. Keep your energy level high, confident, and enthusiastic.

Modulate your voice to keep listeners interested, keep your facial expression friendly, and smile.

Don't limit yourself to a single elevator pitch.  Maybe you're interested in pursuing two fields—public relations and content strategy. Many of your communication skills will apply to both those fields, but you'll want to tailor your pitch depending on who you are speaking to. You may also want to have a more casual, personal pitch prepared for social settings.

All the same guidelines apply when it comes to a virtual elevator pitch. You may have an opportunity to give an elevator speech in a virtual career fair, a job interview over Zoom, or during a networking event. Follow the dos and don'ts listed above. 

Plus, keep these tips in mind: 

• Check how you look.  You'll want to have a clean and professional background. Plus, make sure you're well lit and aren't in any distracting shadows. 
• Make eye contact.  Try practicing beforehand, so you get accustomed to looking at the camera—that will help you appear to make eye contact with the person on the other side of the video chat. Though avoid overdoing it or staring!
• Aim for high energy.  As with in-person pitches, you'll want to avoid speaking too quickly. Also important: modulate your voice (to avoid a monotone) and keep your energy high. It's easier for people to be distracted during video meetings, and you'll want to keep their attention. 

Use these examples as guidelines in crafting your own elevator pitch. Make sure your speech includes details on your background, as well as what you'd provide an employer with:

• I recently graduated from college with a degree in communications. I worked on the college newspaper as a reporter, and eventually, as the editor of the arts section. I'm looking for a job that will put my skills as a journalist to work.
• I have a decade's worth of experience in accounting, working primarily with small and midsize firms. If your company is ever in need of an extra set of hands, I'd be thrilled to consult.
• My name is Bob, and after years of working at other dentists' offices, I'm taking the plunge and opening my own office. If you know anyone who's looking for a new dentist, I hope you'll send them my way!
• I create illustrations for websites and brands. My passion is coming up with creative ways to express a message, and drawing illustrations that people share on social media.
• I'm a lawyer with the government, based out of D.C. I grew up in Ohio though, and I'm looking to relocate closer to my roots, and join a family-friendly firm. I specialize in labor law and worked for ABC firm before joining the government.
• My name is Sarah, and I run a trucking company. It's a family-owned business, and we think the personal touch makes a big difference to our customers. Not only do we guarantee on-time delivery, but my father and I personally answer the phones.

ELEVATOR SPEECH GENERATOR

Script an elevator speech in nine simple interactive steps..

Does your work address a pressing problem? Then this tool is an easy way to get started with creating  a script for your elevator speech. Simply fill out the text boxes below. When done, click the “Save as Word” button on the bottom to download your Elevator Speech in Microsoft Word format.

STEP 1: Title

Elevator Speech for Fundraising

STEP 2: Audience

Potential Donors

STEP 3: Brevity & Clarity

Make a solemn vow to stay clear and brief.

The Message House Generator automatically analyzes your text for clarity.  Green means very clear, orange means less clear, red means unclear. To increase clarity, use shorter sentences and shorter words. Also, try to keep the length of your texts below the limit indicated below each input box.

STEP 4: The “What”

We’re a nonprofit selling solar panels. They cost half the normal price and can be self-installed. We make energy freedom possible for everyone.

STEP 5: The Why, summarized

Look, we all have a big problem. Climate change is an existential threat for all of us.

STEP 6: The “Why” in examples

For example, just last week, 3 million homes in Northern California went dark because the power company had to shut down the power to prevent wildfires. At the same time, fossil-fuel dependent power plants are heating up our planet. It all happens faster than the worst predictions. Scientists now fear the climate could change within decades instead of centuries. It’s a do-or-die situation.

STEP 7: The solution, summarized

We offer an inexpensive and easy solution for producing your own green energy.

STEP 8: The solution in examples

Just twenty of our solar panels are enough to power a small business operation, like a dentist office. We make switching easy. For example, installing one of our panels only takes thirty minutes. All you need is a Phillips-head screwdriver. You can do it all by yourself. And because our battery system uses a novel form of Lithium Ion, you’ll be able to keep the lights and ACs on even at night.

STEP 9: Validators

The State of California recently bought 1,000 of our solar sets for a test installation in Sacramento. Inc Magazine named us among its Top 100 Planet Savers.

STEP 10: Personalization

Climate change is personal to me. My parents lost their home in the 2018 Camp Fire, California’s worst wildfire in history. This was my childhood home. They are lucky to still be alive. And now they live in a temporary home whose power gets shut down almost every other week.

STEP 11: Urgency Recap

As I said, it’s a do or die situation. So we are doing something.

STEP 12: Call to action

One thing you can do is visit superdupersolarpanels.com. And if you see me standing around during the breaks at this conference, please come up and say hello.

Click “Save as Word” to download your Message House in Microsoft Word format.

PS: This page will redisplay all text entered when you return (in this browser only), unless you click “Clear all texts.”

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Why Nurses Need an Elevator Speech

How many times have you been out in public when someone asks you what you do and you respond, “I’m a nurse.” Bland. Generic. Nondescript. That type of response promotes the false notion that all nurses are alike, do the same thing, and are basically interchangeable. But this couldn’t be further from the truth. Case in point: Once you identify yourself as a nurse, the next question is usually, “What hospital do you work in?” And if you don’t work in a hospital the next question is, “Why did you leave nursing?” Sharing more about your role as a nurse gives you credibility and opens the conversation to more meaningful dialogue.

Nursing is one of the most diverse professions on the planet. And yet the scope and breath of the work we do across the spectrum of health and wellness is widely unknown even within the nursing community! Additionally, many people don’t know that nurses specialize, can be certified, or in some cases have doctoral degrees. A well-crafted elevator speech can address all of this and more.

An elevator speech is a clear and concise introduction meant to explain the nature of your work. It can be delivered in the time of an average elevator ride (20-30 seconds). So why do nurses need one? It helps to clarify and promote our role and specialty; it instills ‘pride of ownership’ for one’s profession and practice setting; it opens the door for conversation and questions.

When crafting your elevator speech be sure to use clear, descriptive language (no initials, acronyms, or jargon), use professional language such as “I practice at…” rather than “I work at…”, describe your practice setting and role, and use simple explanatory phrases and descriptions that anyone outside of healthcare would understand.

Instead of simply saying, “I’m a NICU nurse” a more clear, accurate, and descriptive response would be, “I’m a registered nurse practicing in a neonatal intensive care unit. That means I take care of newborns and premature infants that are critically ill.” This intro beautifully and briefly conveys the significance of the work this nurse does. The use of acronyms, which nurses are fond of, is meaningless if the listener doesn’t know the acronym or even if they do they may not fully understand the nature of the work there. Whole words and plain language go a long way to promote clarity.

When crafting your elevator speech you ideally want to include your credentials, practice setting, specialty including certifications (many people don’t know nurses can be certified), and a brief explanation of what you do. Here are several additional examples:

“I’m a Registered Nurse certified in oncology nursing. I practice at University Medical Center in the outpatient cancer treatment center. I work with patients undergoing cancer treatment and their families.”

“I’m a licensed practical nurse in the outpatient wound care center at Downtown Medical Center. I specialize in working with patients who have unhealed wounds including working with hyperbaric oxygen chambers. Do you know what that is?” This opens the door for more questions and to continue the conversation.

“I’m a registered nurse and vice-president of nursing services at City Hospital. I have clinical and administrative responsibility for our team of 1,000 nurses in our 300 bed facility.”

“I’m a psychiatric nurse practitioner. I have a private practice working with individuals who need mental health support and counseling. I’m also on staff at City Hospital where I provide services for those who need hospitalization.”

“I’m a nurse practitioner and intensivist at County Medical. That means I specialize in managing and directing the care of critically ill patients in the intensive care unit.”

“I’m a registered nurse practicing at Downtown Medical within the specialty of neurology. That means I care for patients who have had strokes, brain trauma and other neurological issues.

“My name is Dr. Robin Walsh. I am a registered nurse with a doctoral degree in nursing science and practice” (or whatever your graduate degree is in). This will explain the title ‘Dr’ but likely open the door for more questions since many don’t understand why a nurse would get a doctoral degree in nursing rather than become an MD (see below response). You can then add something about your practice setting such as, “I practice as a transitional care manager at County General. That means I work with patients and families to coordinate healthcare services when they are being transferred to another care setting including their home.”

“I’m a registered nurse practicing as a school nurse at Jefferson High School. I’m responsible for the health and wellbeing of 500 students and educators.”

And then when someone says, “Gee” you’re so intelligent; why didn’t you become a medical doctor?” you can respond, “It is precisely because I am so intelligent that I chose nursing. Nursing and medicine are two entirely different career paths. One is not an elevated version of the other. I chose nursing because it keeps me in close proximity to those I serve where I believe I can do the most good.”

Your elevator speech has the power to transform your practice and the profession as a whole. Craft your elevator speech today, rehearse it, and then start introducing yourself everywhere you go. Observe how it makes you feel and how others react differently to you as you elevate the profession to new heights and expand awareness of the vital and diverse role nurses play.

©Donna Cardillo. All Rights Reserved.

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