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• Research Objectives | Definition & Examples

Research Objectives | Definition & Examples

Published on July 12, 2022 by Eoghan Ryan . Revised on November 20, 2023.

Research objectives describe what your research is trying to achieve and explain why you are pursuing it. They summarize the approach and purpose of your project and help to focus your research.

Your objectives should appear in the introduction of your research paper , at the end of your problem statement . They should:

• Establish the scope and depth of your project
• Contribute to your research design
• Indicate how your project will contribute to existing knowledge

Table of contents

What is a research objective, why are research objectives important, how to write research aims and objectives, smart research objectives, other interesting articles, frequently asked questions about research objectives.

Research objectives describe what your research project intends to accomplish. They should guide every step of the research process , including how you collect data , build your argument , and develop your conclusions .

Your research objectives may evolve slightly as your research progresses, but they should always line up with the research carried out and the actual content of your paper.

Research aims

A distinction is often made between research objectives and research aims.

A research aim typically refers to a broad statement indicating the general purpose of your research project. It should appear at the end of your problem statement, before your research objectives.

Your research objectives are more specific than your research aim and indicate the particular focus and approach of your project. Though you will only have one research aim, you will likely have several research objectives.

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Research objectives are important because they:

• Establish the scope and depth of your project: This helps you avoid unnecessary research. It also means that your research methods and conclusions can easily be evaluated .
• Contribute to your research design: When you know what your objectives are, you have a clearer idea of what methods are most appropriate for your research.
• Indicate how your project will contribute to extant research: They allow you to display your knowledge of up-to-date research, employ or build on current research methods, and attempt to contribute to recent debates.

Once you’ve established a research problem you want to address, you need to decide how you will address it. This is where your research aim and objectives come in.

Step 1: Decide on a general aim

Your research aim should reflect your research problem and should be relatively broad.

Step 2: Decide on specific objectives

Break down your aim into a limited number of steps that will help you resolve your research problem. What specific aspects of the problem do you want to examine or understand?

Step 3: Formulate your aims and objectives

Once you’ve established your research aim and objectives, you need to explain them clearly and concisely to the reader.

You’ll lay out your aims and objectives at the end of your problem statement, which appears in your introduction. Frame them as clear declarative statements, and use appropriate verbs to accurately characterize the work that you will carry out.

The acronym “SMART” is commonly used in relation to research objectives. It states that your objectives should be:

• Specific: Make sure your objectives aren’t overly vague. Your research needs to be clearly defined in order to get useful results.
• Measurable: Know how you’ll measure whether your objectives have been achieved.
• Achievable: Your objectives may be challenging, but they should be feasible. Make sure that relevant groundwork has been done on your topic or that relevant primary or secondary sources exist. Also ensure that you have access to relevant research facilities (labs, library resources , research databases , etc.).
• Relevant: Make sure that they directly address the research problem you want to work on and that they contribute to the current state of research in your field.
• Time-based: Set clear deadlines for objectives to ensure that the project stays on track.

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Methodology

• Sampling methods
• Simple random sampling
• Stratified sampling
• Cluster sampling
• Likert scales
• Reproducibility

 Statistics

• Null hypothesis
• Statistical power
• Probability distribution
• Effect size
• Poisson distribution

Research bias

• Optimism bias
• Cognitive bias
• Implicit bias
• Hawthorne effect
• Anchoring bias
• Explicit bias

Research objectives describe what you intend your research project to accomplish.

They summarize the approach and purpose of the project and help to focus your research.

Your objectives should appear in the introduction of your research paper , at the end of your problem statement .

Your research objectives indicate how you’ll try to address your research problem and should be specific:

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement .

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

Scope of research is determined at the beginning of your research process , prior to the data collection stage. Sometimes called “scope of study,” your scope delineates what will and will not be covered in your project. It helps you focus your work and your time, ensuring that you’ll be able to achieve your goals and outcomes.

Defining a scope can be very useful in any research project, from a research proposal to a thesis or dissertation . A scope is needed for all types of research: quantitative , qualitative , and mixed methods .

To define your scope of research, consider the following:

• Budget constraints or any specifics of grant funding
• Your proposed timeline and duration
• Specifics about your population of study, your proposed sample size , and the research methodology you’ll pursue
• Any inclusion and exclusion criteria
• Any anticipated control , extraneous , or confounding variables that could bias your research if not accounted for properly.

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• Defining Research Objectives: How To  Write Them

Almost all industries use research for growth and development. Research objectives are how researchers ensure that their study has direction and makes a significant contribution to growing an industry or niche.

Research objectives provide a clear and concise statement of what the researcher wants to find out. As a researcher, you need to clearly outline and define research objectives to guide the research process and ensure that the study is relevant and generates the impact you want.

In this article, we will explore research objectives and how to leverage them to achieve successful research studies.

What Are Research Objectives?

Research objectives are what you want to achieve through your research study. They guide your research process and help you focus on the most important aspects of your topic.

You can also define the scope of your study and set realistic and attainable study goals with research objectives. For example, with clear research objectives, your study focuses on the specific goals you want to achieve and prevents you from spending time and resources collecting unnecessary data.

However, sticking to research objectives isn’t always easy, especially in broad or unconventional research. This is why most researchers follow the SMART criteria when defining their research objectives.

Understanding SMART Criteria in Research

Think of research objectives as a roadmap to achieving your research goals, with the SMART criteria as your navigator on the map.

SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. These criteria help you ensure that your research objectives are clear, specific, realistic, meaningful, and time-bound.

Here’s a breakdown of the SMART Criteria:

Specific : Your research objectives should be clear: what do you want to achieve, why do you want to achieve it, and how do you plan to achieve it? Avoid vague or broad statements that don’t provide enough direction for your research.

Measurable : Your research objectives should have metrics that help you track your progress and measure your results. Also, ensure the metrics are measurable with data to verify them.

Achievable : Your research objectives should be within your research scope, timeframe, and budget. Also, set goals that are challenging but not impossible.

Relevant: Your research objectives should be in line with the goal and significance of your study. Also, ensure that the objectives address a specific issue or knowledge gap that is interesting and relevant to your industry or niche.

Time-bound : Your research objectives should have a specific deadline or timeframe for completion. This will help you carefully set a schedule for your research activities and milestones and monitor your study progress.

Characteristics of Effective Research Objectives

Clarity : Your objectives should be clear and unambiguous so that anyone who reads them can understand what you intend to do. Avoid vague or general terms that could be taken out of context.

Specificity : Your objectives should be specific and address the research questions that you have formulated. Do not use broad or narrow objectives as they may restrict your field of research or make your research irrelevant.

Measurability : Define your metrics with indicators or metrics that help you determine if you’ve accomplished your goals or not. This will ensure you are tracking the research progress and making interventions when needed.

Also, do use objectives that are subjective or based on personal opinions, as they may be difficult to accurately verify and measure.

Achievability : Your objectives should be realistic and attainable, given the resources and time available for your research project. You should set objectives that match your skills and capabilities, they can be difficult but not so hard that they are realistically unachievable.

For example, setting very difficult make you lose confidence, and abandon your research. Also, setting very simple objectives could demotivate you and prevent you from closing the knowledge gap or making significant contributions to your field with your research.

Relevance : Your objectives should be relevant to your research topic and contribute to the existing knowledge in your field. Avoid objectives that are unrelated or insignificant, as they may waste your time or resources.

Time-bound : Your objectives should be time-bound and specify when you will complete them. Have a realistic and flexible timeframe for achieving your objectives, and track your progress with it. 

Steps to Writing Research Objectives

Identify the research questions.

The first step in writing effective research objectives is to identify the research questions that you are trying to answer. Research questions help you narrow down your topic and identify the gaps or problems that you want to address with your research.

For example, if you are interested in the impact of technology on children’s development, your research questions could be:

• What is the relationship between technology use and academic performance among children?
• Are children who use technology more likely to do better in school than those who do not?
• What is the social and psychological impact of technology use on children?

Brainstorm Objectives

Once you have your research questions, you can brainstorm possible objectives that relate to them. Objectives are more specific than research questions, and they tell you what you want to achieve or learn in your research.

You can use verbs such as analyze, compare, evaluate, explore, investigate, etc. to express your objectives. Also, try to generate as many objectives as possible, without worrying about their quality or feasibility at this stage.

Prioritize Objectives

Once you’ve brainstormed your objectives, you’ll need to prioritize them based on their relevance and feasibility. Relevance is how relevant the objective is to your research topic and how well it fits into your overall research objective.

Feasibility is how realistic and feasible the objective is compared to the time, money, and expertise you have. You can create a matrix or ranking system to organize your objectives and pick the ones that matter the most.

Refine Objectives

The next step is to refine and revise your objectives to ensure clarity and specificity. Start by ensuring that your objectives are consistent and coherent with each other and with your research questions. 

Make Objectives SMART

A useful way to refine your objectives is to make them SMART, which stands for specific, measurable, achievable, relevant, and time-bound. 

• Specific : Objectives should clearly state what you hope to achieve.
• Measurable : They should be able to be quantified or evaluated.
• Achievable : realistic and within the scope of the research study.
• Relevant : They should be directly related to the research questions.
• Time-bound : specific timeframe for research completion.

Review and Finalize Objectives

The final step is to review your objectives for coherence and alignment with your research questions and aim. Ensure your objectives are logically connected and consistent with each other and with the purpose of your study.

You also need to check that your objectives are not too broad or too narrow, too easy or too hard, too many or too few. You can use a checklist or a rubric to evaluate your objectives and make modifications.

Examples of Well-Written Research Objectives

Example 1- Psychology

Research question: What are the effects of social media use on teenagers’ mental health?

Objective : To determine the relationship between the amount of time teenagers in the US spend on social media and their levels of anxiety and depression before and after using social media.

What Makes the Research Objective SMART?

The research objective is specific because it clearly states what the researcher hopes to achieve. It is measurable because it can be quantified by measuring the levels of anxiety and depression in teenagers. 

Also, the objective is achievable because the researcher can collect enough data to answer the research question. It is relevant because it is directly related to the research question. It is time-bound because it has a specific deadline for completion.

Example 2- Marketing

Research question : How can a company increase its brand awareness by 10%?

Objective : To develop a marketing strategy that will increase the company’s sales by 10% within the next quarter.

How Is this Research Objective SMART?

The research states what the researcher hopes to achieve ( Specific ). You can also measure the company’s reach before and after the marketing plan is implemented ( Measurable ).

The research objective is also achievable because you can develop a marketing plan that will increase awareness by 10% within the timeframe. The objective is directly related to the research question ( Relevant ). It is also time-bound because it has a specific deadline for completion.

Research objectives are a well-designed roadmap to completing and achieving your overall research goal. 

However, research goals are only effective if they are well-defined and backed up with the best practices such as the SMART criteria. Properly defining research objectives will help you plan and conduct your research project effectively and efficiently.

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• research goals
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• SMART research objectives
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• Aims and Objectives – A Guide for Academic Writing
• Doing a PhD

One of the most important aspects of a thesis, dissertation or research paper is the correct formulation of the aims and objectives. This is because your aims and objectives will establish the scope, depth and direction that your research will ultimately take. An effective set of aims and objectives will give your research focus and your reader clarity, with your aims indicating what is to be achieved, and your objectives indicating how it will be achieved.

Introduction

There is no getting away from the importance of the aims and objectives in determining the success of your research project. Unfortunately, however, it is an aspect that many students struggle with, and ultimately end up doing poorly. Given their importance, if you suspect that there is even the smallest possibility that you belong to this group of students, we strongly recommend you read this page in full.

This page describes what research aims and objectives are, how they differ from each other, how to write them correctly, and the common mistakes students make and how to avoid them. An example of a good aim and objectives from a past thesis has also been deconstructed to help your understanding.

What Are Aims and Objectives?

Research aims.

A research aim describes the main goal or the overarching purpose of your research project.

In doing so, it acts as a focal point for your research and provides your readers with clarity as to what your study is all about. Because of this, research aims are almost always located within its own subsection under the introduction section of a research document, regardless of whether it’s a thesis , a dissertation, or a research paper .

A research aim is usually formulated as a broad statement of the main goal of the research and can range in length from a single sentence to a short paragraph. Although the exact format may vary according to preference, they should all describe why your research is needed (i.e. the context), what it sets out to accomplish (the actual aim) and, briefly, how it intends to accomplish it (overview of your objectives).

To give an example, we have extracted the following research aim from a real PhD thesis:

Example of a Research Aim

The role of diametrical cup deformation as a factor to unsatisfactory implant performance has not been widely reported. The aim of this thesis was to gain an understanding of the diametrical deformation behaviour of acetabular cups and shells following impaction into the reamed acetabulum. The influence of a range of factors on deformation was investigated to ascertain if cup and shell deformation may be high enough to potentially contribute to early failure and high wear rates in metal-on-metal implants.

Note: Extracted with permission from thesis titled “T he Impact And Deformation Of Press-Fit Metal Acetabular Components ” produced by Dr H Hothi of previously Queen Mary University of London.

Research Objectives

Where a research aim specifies what your study will answer, research objectives specify how your study will answer it.

They divide your research aim into several smaller parts, each of which represents a key section of your research project. As a result, almost all research objectives take the form of a numbered list, with each item usually receiving its own chapter in a dissertation or thesis.

Following the example of the research aim shared above, here are it’s real research objectives as an example:

Example of a Research Objective

• Develop finite element models using explicit dynamics to mimic mallet blows during cup/shell insertion, initially using simplified experimentally validated foam models to represent the acetabulum.
• Investigate the number, velocity and position of impacts needed to insert a cup.
• Determine the relationship between the size of interference between the cup and cavity and deformation for different cup types.
• Investigate the influence of non-uniform cup support and varying the orientation of the component in the cavity on deformation.
• Examine the influence of errors during reaming of the acetabulum which introduce ovality to the cavity.
• Determine the relationship between changes in the geometry of the component and deformation for different cup designs.
• Develop three dimensional pelvis models with non-uniform bone material properties from a range of patients with varying bone quality.
• Use the key parameters that influence deformation, as identified in the foam models to determine the range of deformations that may occur clinically using the anatomic models and if these deformations are clinically significant.

It’s worth noting that researchers sometimes use research questions instead of research objectives, or in other cases both. From a high-level perspective, research questions and research objectives make the same statements, but just in different formats.

Taking the first three research objectives as an example, they can be restructured into research questions as follows:

Restructuring Research Objectives as Research Questions

• Can finite element models using simplified experimentally validated foam models to represent the acetabulum together with explicit dynamics be used to mimic mallet blows during cup/shell insertion?
• What is the number, velocity and position of impacts needed to insert a cup?
• What is the relationship between the size of interference between the cup and cavity and deformation for different cup types?

Difference Between Aims and Objectives

Hopefully the above explanations make clear the differences between aims and objectives, but to clarify:

• The research aim focus on what the research project is intended to achieve; research objectives focus on how the aim will be achieved.
• Research aims are relatively broad; research objectives are specific.
• Research aims focus on a project’s long-term outcomes; research objectives focus on its immediate, short-term outcomes.
• A research aim can be written in a single sentence or short paragraph; research objectives should be written as a numbered list.

How to Write Aims and Objectives

Before we discuss how to write a clear set of research aims and objectives, we should make it clear that there is no single way they must be written. Each researcher will approach their aims and objectives slightly differently, and often your supervisor will influence the formulation of yours on the basis of their own preferences.

Regardless, there are some basic principles that you should observe for good practice; these principles are described below.

Your aim should be made up of three parts that answer the below questions:

• Why is this research required?
• What is this research about?
• How are you going to do it?

The easiest way to achieve this would be to address each question in its own sentence, although it does not matter whether you combine them or write multiple sentences for each, the key is to address each one.

The first question, why , provides context to your research project, the second question, what , describes the aim of your research, and the last question, how , acts as an introduction to your objectives which will immediately follow.

Scroll through the image set below to see the ‘why, what and how’ associated with our research aim example.

Note: Your research aims need not be limited to one. Some individuals per to define one broad ‘overarching aim’ of a project and then adopt two or three specific research aims for their thesis or dissertation. Remember, however, that in order for your assessors to consider your research project complete, you will need to prove you have fulfilled all of the aims you set out to achieve. Therefore, while having more than one research aim is not necessarily disadvantageous, consider whether a single overarching one will do.

Research Objectives

Each of your research objectives should be SMART :

• Specific – is there any ambiguity in the action you are going to undertake, or is it focused and well-defined?
• Measurable – how will you measure progress and determine when you have achieved the action?
• Achievable – do you have the support, resources and facilities required to carry out the action?
• Relevant – is the action essential to the achievement of your research aim?
• Timebound – can you realistically complete the action in the available time alongside your other research tasks?

In addition to being SMART, your research objectives should start with a verb that helps communicate your intent. Common research verbs include:

Table of Research Verbs to Use in Aims and Objectives

Last, format your objectives into a numbered list. This is because when you write your thesis or dissertation, you will at times need to make reference to a specific research objective; structuring your research objectives in a numbered list will provide a clear way of doing this.

To bring all this together, let’s compare the first research objective in the previous example with the above guidance:

Checking Research Objective Example Against Recommended Approach

Research Objective:

1. Develop finite element models using explicit dynamics to mimic mallet blows during cup/shell insertion, initially using simplified experimentally validated foam models to represent the acetabulum.

Checking Against Recommended Approach:

Q: Is it specific? A: Yes, it is clear what the student intends to do (produce a finite element model), why they intend to do it (mimic cup/shell blows) and their parameters have been well-defined ( using simplified experimentally validated foam models to represent the acetabulum ).

Q: Is it measurable? A: Yes, it is clear that the research objective will be achieved once the finite element model is complete.

Q: Is it achievable? A: Yes, provided the student has access to a computer lab, modelling software and laboratory data.

Q: Is it relevant? A: Yes, mimicking impacts to a cup/shell is fundamental to the overall aim of understanding how they deform when impacted upon.

Q: Is it timebound? A: Yes, it is possible to create a limited-scope finite element model in a relatively short time, especially if you already have experience in modelling.

Q: Does it start with a verb? A: Yes, it starts with ‘develop’, which makes the intent of the objective immediately clear.

Q: Is it a numbered list? A: Yes, it is the first research objective in a list of eight.

Mistakes in Writing Research Aims and Objectives

1. making your research aim too broad.

Having a research aim too broad becomes very difficult to achieve. Normally, this occurs when a student develops their research aim before they have a good understanding of what they want to research. Remember that at the end of your project and during your viva defence , you will have to prove that you have achieved your research aims; if they are too broad, this will be an almost impossible task. In the early stages of your research project, your priority should be to narrow your study to a specific area. A good way to do this is to take the time to study existing literature, question their current approaches, findings and limitations, and consider whether there are any recurring gaps that could be investigated .

Note: Achieving a set of aims does not necessarily mean proving or disproving a theory or hypothesis, even if your research aim was to, but having done enough work to provide a useful and original insight into the principles that underlie your research aim.

2. Making Your Research Objectives Too Ambitious

Be realistic about what you can achieve in the time you have available. It is natural to want to set ambitious research objectives that require sophisticated data collection and analysis, but only completing this with six months before the end of your PhD registration period is not a worthwhile trade-off.

3. Formulating Repetitive Research Objectives

Each research objective should have its own purpose and distinct measurable outcome. To this effect, a common mistake is to form research objectives which have large amounts of overlap. This makes it difficult to determine when an objective is truly complete, and also presents challenges in estimating the duration of objectives when creating your project timeline. It also makes it difficult to structure your thesis into unique chapters, making it more challenging for you to write and for your audience to read.

Fortunately, this oversight can be easily avoided by using SMART objectives.

Hopefully, you now have a good idea of how to create an effective set of aims and objectives for your research project, whether it be a thesis, dissertation or research paper. While it may be tempting to dive directly into your research, spending time on getting your aims and objectives right will give your research clear direction. This won’t only reduce the likelihood of problems arising later down the line, but will also lead to a more thorough and coherent research project.

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Writing Effective Research Aims and Objectives

• By: Margaret-Anne Houston , Marissa McDonagh Edited by: Margaret-Anne Houston
• Product: Sage Research Methods: Business
• Publisher: SAGE Publications Ltd
• Publication year: 2023
• Online pub date: March 21, 2023
• Discipline: Business and Management
• Methods: Research questions , Writing research , Research design
• DOI: https:// doi. org/10.4135/9781529668216
• Keywords: fuel poverty , social media Show all Show less
• Academic Level: Advanced Undergraduate Online ISBN: 9781529668216 More information Less information

The writing of effective research aims and objectives can cause confusion and concern to new and experienced researchers and learners. This step in your research journey is usually the first written method used to convey your research idea to your tutor. Therefore, aims and objectives should clearly convey your topic, academic foundation, and research design. In order to write effective research aims and objectives, researchers should consider all aspects of their proposed work. For example, the sample(s) to be approached for participation in the primary data collection. Identifying research objectives that are SMART is key to ensuring key aspects of the work are considered prior to any data collection. This includes consideration of access to samples and the ethics of researching the topic and research design. Finally, seeing your work as others will read it, can be an effective evaluation tool to ensure your own research objectives adequately capture and reflect your intended study. Therefore, this guide encourages you to consider common issues with identifying and writing research aims and objectives through consideration of examples.

Learning Outcomes

By the end of this guide, readers should be able to:

• Identify the meaning and purpose of a research aim within business research
• Understand the link between an effective research aim and the wider topic and literature/secondary sources, where appropriate
• Understand how to identify and write Specific, Measurable, Achievable, Realistic and Timely (SMART) Research objectives, research questions, and consideration of research hypothesis
• Recognize the link between writing an effective research aim and the research design. Write own research aim and objectives

Introduction

The writing of effective research aims and objectives can cause confusion and concern to new (and experienced!) researchers and learners. Attempting to identify the scope and focus of a project within a few specific statements, can take time and consideration of all aspects of your research design. If you are still unsure of your approach to your topic, or even the boundaries of the topic itself, this uncertainty can make the framing of an effective research aim seem like an uphill task.

However, even if this is your first time trying to convey your research idea within a few concise and precise statements, there are steps to take to ensure your work clearly communicates your meaning to your audience. This how-to-guide draws on examples of business topic research aims and objectives and explores techniques for reviewing their meaning. This active learning approach will enable you to grow confidence in framing and communicating your own research.

The importance of ensuring the research aim and objectives are not only reflective of the topic choice but are also achievable can be a fluid process, which in itself, can result in anxious researchers. Seeing your work as others will read it, can be an effective evaluation tool to ensure your own research objectives adequately capture and reflect your intended study. Therefore, this guide encourages you to consider common issues with identifying and writing research aims and objectives through consideration of examples.

Identify the Meaning and Purpose of a Research Aim with Business Research

Writing an effective research aim is an integral part of the research process. A research aim is a statement of intent. It should communicate your research goal clearly and should provide a focus for your work from the offset. It is important to differentiate between a research aim and the objectives. If a research aim tells the reader what you plan to achieve, then the research objectives should state how you would reach that goal. Often the objectives will provide a road map of the steps you will take in order to meet the research aim. Therefore, a research aim in business-related topics is typically a single sentence or even two, which conveys the overall purpose of the research-the end goal!

The terminology you use when writing your research aim is important. Note the following example aims from Business related topics:

• 1. This research aims to evaluate the lasting effects of lockdown and ‘work from home’ initiatives on productiveness in the financial service industry.
• 2. This research aims to establish a link between innovations in Artificial Intelligence (AI) and recruitment processes for The Royal Bank of Scotland.
• 3. This research aims to investigate to what extent Corporate Social Responsibility (CSR) initiatives can influence consumer behavior. A case study of Aldi UK.
• 4. This research aims to assess the effectiveness of technology companies’ risk management of cyber and information risks measured on the basis of supply chain resilience.
• 5. This research aims to explore the impact of Government funded initiatives to encourage social entrepreneurship in Scotland.

As evidenced above all of the aims stated contain verbs, these highlight how the research will be undertaken. Words such as to assess, to establish, to explore or to evaluate all reflect research analysis. This conveys your intention clearly to the reader and whilst it may not fully demonstrate exactly how the project will be undertaken, the verbs show what the goal is.

The objectives, which follow the aim, can help to show the exact ways the aim will be achieved, highlighting the research methods. It is important to think carefully about whether you plan to or will be to, come to a clear conclusion. Often it is not possible and this can be due to many factors such as the time or scope of the issue. For example, in the aims stated above number 2 is the only one that states it will ‘establish a link.’ This is because the aim is specific and measurable. The objectives should identify the specific processes it will examine and link to effective recruitment practices that are more effective than prior to AI being used.

However, for the other aims it is more appropriate to explore or investigate the topics, as opposed to ‘establishing’ or to ‘evidence an impact.’

Abbreviations are a useful way of shortening words or phrases and they can give writing a more coherent flow. It is worth noting that all abbreviations like AI or CSR should only be used when they are spelled out initially and if they appear frequently throughout your writing.

It is important to always check with your supervisor or course Handbook but typically, you should have a research question, a research aim, and objectives. The research question should capture what the issue is, often it will help to explain your research aim by offering a critical perspective. For example, if your research is to evaluate the effect of something then your question may be to what extent is that something works?

Finally, it is important to remember that the wording of your research aim may change slightly as your research progresses. Often students will modify the words to reflect what they are undertaking as the process develops.

Section Summary

• An effective research aim should clearly set out the goal of a project.
• Carefully consider the terminology you use at this stage, and ensure it reflects the outcome of the study.
• Remember a research aim can be fluid and the exact wording is likely to change as you progress through your research journey.

Understand the Link Between an Effective Research Aim and the Wider Topic and Literature/secondary Sources, Where Appropriate

When developing the research aim it is important to be engaged with the wider topic and associated literature and secondary sources from the offset. These sources will be crucial in helping you to tackle the topic successfully.

Identifying an idea for a research project can sometimes be a relatively simple first step in the research process. It is often narrowing the idea down to a research aim, which can be more difficult. A good way to start is to brainstorm ideas, think about what interests you the most about your studies, and note down keywords which can then be used as search terms. Researchers, at all levels of research and study, should consider information-seeking as a process through which they engage with the primary literature and secondary sources concerning their topic area. This will develop self-confidence in your ability to define the terms of reference of your work and studies. An inquiring mind and openness to a degree of flexibility of approach in these early stages of research, can be key to ensuring initial topic ideas can be molded into achievable research aims and objectives.

Research could be considered to be cyclical, not a one-off process. Therefore, in order to ensure a definable and achievable research topic, many projects use a mixture of sources. This requires a degree of confidence on the part of the researcher; to identify the relevant resources they require, a strategy for how to find them and also, a process for information management.

Many researchers will start with an online search for both academic and non-academic sources. The short-term success of this first step can be dictated by the choice of keywords and phrases. That is, those terms that the researcher believes are most relevant for, and most likely to come up with links to their research topic. However, caution should be employed in this initial task of online searching - this is an important opportunity to consider how we identify these specific keywords. A limited understanding of the area will be enhanced through further reading. It can allow the researcher to access previous studies in the same topic area and identify effective research methods. An informed research aim should be underpinned by reading and evaluating sources in relation to the research idea.

Using the research aims below as examples, note the sources required and some issues to consider for each source. By strategically linking your research aim to the wider area you will ensure your research is robust from the start.

• Reading combined with ongoing critical appraisal of associated sources can help to refine and focus your research aim and objectives.
• Think of your research as an ongoing process. Reading associated sources should be embedded in every stage of your research journey.
• Ensure you are acknowledging the wider research area and associated sources from the offset as this will help to refine and focus your research aim and objectives.

Understanding How to Identify SMART Research Objectives, Research Questions, and Consideration of Research Hypothesis

First-time final year undergraduates are normally expected to identify a research topic and research design that are realistic and achievable. Not only should they be realistic as topics but also achievable within a short time period when most learners have never undertaken such work previously. A common pitfall of many initial research topics is identifying an area that is too wide in scope. A simple step is to consider how to express and convey the work within a series of research objectives. Careful consideration of the content of these statements can help narrow the topic focus, and ensure the research design is relevant to the work to be undertaken. Therefore, writing your objectives should be viewed as a process and not a one-off exercise. Remember, they convey your work to an audience and set out the initial boundaries of the research to be undertaken.

Therefore, research aims and objectives should provide focus and direction for the research topic. Many business research methods texts will introduce the writing of research aims and objectives as a specific skill required to ensure they are Specific, Measurable, Achievable, Realistic and Timely (SMART). By following the SMART guidelines and analyzing examples of common issues within aims and objectives, learners can build confidence and ensure their aims and objectives are strong. Together with these five criteria, the language used can convey the depth of the inquiry. By way of explanation, consider the following topic submitted for consideration as a final-year project:

The research aim is to evaluate consumer perceptions of the impact of social media advertising on their car purchasing decisions. The fieldwork will examine consumer attitudes toward social media advertising and the benefits of this approach. This will be explored through the following research objectives:

• 1. Examine relevant literature concerning advertising, and trends in social media within the car industry;
• 2. Identify the attitudes of key players and stakeholders within the advertising industry toward the use of social media;
• 3. Discuss the effects of new technology on social media and advertising trends;
• 4. Evaluate how consumers relate to new technology with a view to making recommendations for improvement in the use of social media within online advertising.

S pecific – the research objectives reflect the terminology also used within the research aim.

M easureable – this does not necessarily mean that the work will involve quantitative data. Consider that the objectives identify the issues and samples and so the target of the work.

A chievable – does the work appear to be a piece of research that could be undertaken and completed within the confines of the undergraduate program? It could be achievable on the basis that the work does not appear to require a long time period to complete and the samples should be accessible. Achievability is also a consideration of university ethical consideration processes. For example, although a researcher is able to identify a sample of participants who are experiencing fuel poverty, consideration must be given to the possible ethical issues that surround requesting their participation. It may be deemed that the research could in some manner cause harm to the participants, such as stress through talking about their lived experiences. This stress could also be felt by the researcher who may not be trained to deal with such emotional situations. In both of these examples, the university ethics process could decide this work is unachievable.

R ealistic – the issue of social media advertising is realistic within the stated industry. The samples identified also appear linked to the topic. Furthermore, the academic foundation of the work is also identified – advertising. The work also appears to be realistic in terms of the resources required to complete it. The ethical use of data gathered from social media could also be relevant to determining if this topic is realistic. As with Achievability above, issues such as how the data was originally gathered and how it will then be used by the researcher, would be scrutinized by the Ethics process. Again, the principle of ‘do no harm’ would be applied to determine if the work is realistic.

T imely – although the work does not offer a specific timeframe, the use of social media for advertising is evident within the car industry. Therefore, this could be said to be timely.

Furthermore, the terminology is important. If you choose words that are descriptive, they will convey work that is also descriptive. So, try to use words such as ‘describe,’ ‘understand,’ or ‘gain an insight into’ only where they adequately reflect that your research is not an in-depth study. Consider using terms to evidence how you will approach each objective including: evaluate; critique; critically discuss and examine. All infer the research will go beyond a surface inquiry.

Now, at this stage, consider if the research wished to study the possible relationships between variables such as the impact on consumers of exposure to social media advertising on car sales decision-making. As with the approach to the similar topic above, this could be explored using qualitative data by gathering the experiences of consumers and/or people within the car industry. However, research that specifically wishes to explore possible links between issues and/or specific variables, could sometimes be better framed using a research hypothesis. This is a statement that identifies possible c ause and effect ’ relationships between variables. Therefore, the focus of the above topic could be reconsidered to identify the impact of social media advertising within the car industry. The new research question and hypothesis could be thus:

The research question: Do consumers perceive the impact of social media advertising on their car purchasing decisions?

Null Hypothesis: There is no difference in car purchasing decisions between those consumers who are exposed to social media advertising of cars compared to those who are not.

Alternative Hypothesis: There is a relationship between whether or not a consumer has been exposed to social media advertising and their car purchasing decision.

In order to address the hypothesis, some form of statistical testing would be required which is not covered in this guide. However, as a researcher, you should always consider what it is specifically that you wish to research when framing your work. This topic consideration could identify specific issues and/or variables which you wish to explore further to test if there are statistical relationships. In this situation, you could consider including hypothesis testing within your research design. As can be viewed above, related topics may be presented in different ways, with the inclusion or exclusion of a research hypothesis. The existence of possible relationships may be explored through research that seeks perceptions of advertising. However, research which seeks statistical evidence would be best represented with hypothesis testing.

• Research aim and objectives convey to your audience the topic and possible boundaries of your work. Therefore, ensuring they are presented as SMART, allows others to assess your work in the way you intended.
• Research ethics should be considered when writing research aims and objectives, including the potential impact of participation on individuals. Research should do no harm to the individuals involved, including the sample and researchers themselves.
• Research does not always necessitate consideration of the research hypothesis. However, in some circumstances, a well-considered hypothesis could offer statistical weight to your findings.

Recognizing the Link Between Writing an Effective Research Aim and the Research Design

The research aim and objectives should be written in a way that conveys the specific area or problem to be researched. This should allow anyone reading your research aim to understand the main focus of the work. For example, your work may aim to examine the lived experiences of individuals living with fuel poverty within a specific geographic area or demographic. In this example, you can clearly identify the topic – lived experiences of fuel poverty – and the focus – individuals within the chosen geographical area/demographic . To a more experienced researcher, it can also offer insight into the research design which may be reasonably expected. So, studies of ‘lived experiences’ can involve the gathering and/or analysis of qualitative data from individuals/communities as the researcher seek to gather the first-hand experiences of participants (individuals).

Clearly written research aim and objectives should allow the reader to consider the following information:

• 1. Wider academic area(s) within which the topic falls (for example, accountancy; marketing; management);
• 2. The main areas of the literature identified within the aim and/or objectives;
• 3. The data which would be expected to be gathered to in order to meet/address the research objectives;
• 4. The data collection methods which could be deemed relevant to the research aim and,
• 5. Overall, if the research aim and objectives are SMART (see above).

Consider the wording in the example below:

The research aim of this dissertation is to examine the lived experiences of people living with fuel poverty and their attitudes towards support services within a local council area. This research aim will be addressed through the following research objectives:

• 1. Critically review previous literature and evaluate the origins and purpose of different definitions of ‘fuel poverty.’
• 2. Explore the attitudes of individuals currently experiencing fuel poverty towards support agencies and other stakeholders.
• 3. Analyze the opportunities and barriers to support agencies and related stakeholders within a local council area with specific regard to supporting those experiencing fuel poverty.
• 4. Compare and contrast the lived experiences of individuals experiencing fuel poverty with those of the support agencies to identify potential service gaps.

Looking closely at the work above, it could be reasonable to make the following assumptions about the research:

The academic area(s) within which the topic falls (for example, accountancy; marketing; management; social sciences; economics). This can be researched and explored by keyword searching the research aim. In this example, there appear to be multiple academic roots to the work:

• ‘lived experiences of people living with fuel poverty’ – this could be viewed as a social science/economics topic or even an engineering area. Either would depend on the specific view taken to investigate fuel poverty, i.e., real-world examples of lived experiences, specially such as narratives about their daily life. Alternatively, this aim could encapsulate studies within engineering areas that seek to understand the impact of construction and design decisions on the daily life of individuals.
• ‘…and their attitudes towards support services within a local council area’ – by adding a focus for the study as being specific to support services, this work is now narrowed to more reflect the social sciences area.
• If the work was indeed to study any issues such as building construction, this would be expected to appear within the research aim to convey the topic clearly and precisely.

Therefore, it could be expected that if the research draws on wider academic areas, this should be evident from the terminology within the research objectives. A consistent use of terminology ensures the academic foundation of the work is identifiable throughout. It could also be reasonably presumed that the relevant issues of each sample (individuals within fuel poverty, the support services, and stakeholders), would be refined to include specific factors to ensure the work is focused on specific issues.

Next, consider the type of data you would expect to gather to in order to meet/address the research objectives. The following options appear to be linked to the wording of the objectives:

• Secondary Data: The objectives identify the need for literature in the first stages of work in order to address objectives 1, 2, and 3. As the research is based on lived experiences, this could include not only academic work but also charity and government reports. Given that this is a real-world issue, examples could also be identified from reputable news agencies. All of these sources could help identify possible issues that may be identified by research participants during the data gathering. If these issues are not identified by the participants, they could be used to form a critical discussion around opportunities or barriers (objective 3).
• Primary Data: Given the focus on lived experiences related to support services, the research may be presumed to include a qualitative study. A qualitative study would allow participants to use their own voices and language to explain their lived experiences. Whereas a quantitative study, by its nature, could explore the issues already known to the researcher when the instrument was written, e.g., survey. Qualitative data could perhaps encourage more personal issues to be identified by the individual participants, and also offer some context for their position.

Subsequently, consider which data collection methods you would expect to be used to address the research aim.

• Quantitative data gathering tools: Could quantitative data gathering explore the lived experiences of this sample? Many areas could be effectively explored however lived experiences tend to be personal to the individual and so qualitative could offer more depth and richness to the data.
• As both the research aim and objectives identify specific samples, the research could be considered to have a boundary around those to be invited to participate. Therefore, secondary data may identify the definitions of fuel poverty and offer reasons for any differences. It could also allow the identification of the roles and remits of support services and stakeholders. However, it will not offer specific lived experience details that can come from the sample of individuals.

If specific organizational sectors or companies were identified, the use of quantitative data-gathering tools, such as a survey, may allow more specific information to be gathered. Remember, the research aim identifies that the focus is the individuals who experience fuel poverty. Therefore, a survey could address issues such as knowledge and understanding of these service providers. However, it could then miss hearing about the informal networks used by individuals for support, which could come to light during a qualitative study.

Finally, if in doubt, show your research aim and objectives to a colleague and ask them to tell you , what they think your research is about. This simple exercise will enable you to realize what other people understand from your work and so, allow you to tweak where necessary. This should ensure your research is not only accessible to different audiences but ultimately, is a fair reflection of your topic choice.

• Clearly written research aims and objectives can effectively convey information about your work. This allows a reader to consider the key aspects of your topic and sets expectations about the contents of your report/dissertation/thesis.
• Always ensure that the language used to write a research aim and objectives, adequately convey the meaning and depth of your research. It should be specific to your topic but also accessible to the intended audience(s).
• SMART research objectives can convey your understanding of research design. This should be apparent from the layering of issues and identification of relevant samples.

In conclusion, this guide has offered practical steps through example-based exercises to help you format your idea into an effective research aim and objectives. Having progressed through the exercises, you will have considered issues such as the importance of understanding how a research aim can help you refine your idea. It is also the mechanism to convey your research intention to your audience. Through exploring the importance of linking your research aim to the wider research area this will give you the confidence to develop SMART objectives. Following this, your work will reflect key areas of your research design through the use of relevant research methods terminology.

Therefore, by following the steps in this guide you should now be confident to take your idea and form it into robust research aims and objectives.

Multiple-Choice Quiz Questions

1. The purpose of a research aim is to ______.

Incorrect Answer

Feedback: This is not the correct answer. The correct answer is C.

Correct Answer

Feedback: Well done, correct answer

2. It is important to understand the link between the research aim and the wider topic because ______.

Feedback: This is not the correct answer. The correct answer is B.

3. How many research objectives are necessary to ensure a successful final-year project?

4. Research objectives reflect ______

5. Research design can be reflected in the research aim and objectives by ______.

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A Guide to Writing Research Objectives and Aims

• Post author: Research Zone
• Post published: September 6, 2021
• Post category: Academic Advice / Writing Thesis
• Post comments: 1 Comment

Introduction

In determining the success of your research project, it is crucial to understand your research objectives and aim. However, it is, unfortunately, an aspect that many students struggle with, resulting in poor performance. As a result of their importance, if you suspect even the slightest possibility that you belong to this group of students, we strongly recommend that you read this article in its entirety.

In this article, we describe what research aim and objectives are, what distinguishes them from each other, and how to write them correctly.

What is Research Aim?

Research aims describe the purpose or main goal of a project. It help your reader to understand the focus of your research and gives them an idea of what you are trying to accomplish. Research aims are found in their own subsection under the introduction section of all research documents, regardless of whether they are dissertations or research papers.

In most situations, a research aim is expressed as a broad statement of the main goal of the study and doesn’t need to be more than one sentence. The exact format of the outline will vary depending on your preference, but it should all explain the purpose (context), your objective (the actual aim), and how you plan to accomplish it (highlights of your objectives).

What are Research Objectives?

Research aim defines what your study is going to answer, but research objectives outline how it’s going to answer it.

Those objectives break down each component of your research project into smaller portions, each representing a key section of it. Thus, almost all dissertations and theses are organized into numbered lists, with each item getting its own chapter.

Understanding the difference between research objectives and aim

The above explanation should make clear the difference between aim and objectives, but to clarify:

• Aim focus on what a project proposes to achieve; objectives focus on how the project will achieve its goal.
• The research objectives are more specific than the research aims.
• Objectives focus on the short-term and immediate outcomes of a project while aim focus on its long-term outcomes.
• It would be best to write an objective as a numbered list; research aim can be written in one sentence or short paragraph.

How to Write the Aim and Objectives of Research?

It is important to note that there is no definitive way to write clear objectives and aim for research. Researchers typically formulate their goals and objectives in so many different ways, and your supervisor may often influence the formulation based on their preferences.

Nevertheless, there are a few basic principles you should observe to ensure good practice; these principles are listed below.

Research Aim

The aim should include three parts, which address the following questions:

• Why is this research necessary?
• What is the purpose of this study?
• How will you accomplish it?

It is easier to accomplish writing your research aim by addressing each question using its own sentence, although you can combine sentences for each or write multiple sentences for each question, the important thing is to address each one individually.

The first question, why, provides context to your research project, the second question, what describes the aim of your research, and the last question, how, acts as an introduction to your objectives which will immediately follow.

Research Objectives

Each of your research objectives should have the following:

• Specific: Is the action you intend to take unclear, or is it focused and well-defined?
• Assessable: What method will you use to measure your progress and determine when you have accomplished your goal?
• Obtainable: Do you have the necessary support, resources, and facilities to execute the project?
• Relevant: Does the action you propose support the achievement of your research aim?
• Timebound: Are you realistically able to complete the action within the given timeframe?

Properly formulating the aims and objectives of your thesis, dissertation, or research paper is an integral part of its success. Your goals and objectives will determine what your research ultimately looks like in terms of scope, depth, and direction. You will gain clarity in your research and in the minds of your readers if you establish clear aims and objectives, with your aim stating what you wish to achieve, and your objectives indicating how you will do that. Moreover, you will have a clearer direction for your research if you take the time to establish your research objective and aim. This will lead to fewer future issues, but also to a more thorough and cohesive research project.

Feel free to reach out to us here if you need assistance in writing your objectives or aim for your thesis or research. You can also click here to learn more about the services provided.

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Frequently asked questions

What is a research objective.

Research objectives describe what you intend your research project to accomplish.

They summarise the approach and purpose of the project and help to focus your research.

Your objectives should appear in the introduction of your research paper , at the end of your problem statement .

Frequently asked questions: Dissertation

The acknowledgements are generally included at the very beginning of your thesis or dissertation, directly after the title page and before the abstract .

If you only used a few abbreviations in your thesis or dissertation, you don’t necessarily need to include a list of abbreviations .

If your abbreviations are numerous, or if you think they won’t be known to your audience, it’s never a bad idea to add one. They can also improve readability, minimising confusion about abbreviations unfamiliar to your reader.

A list of figures and tables compiles all of the figures and tables that you used in your thesis or dissertation and displays them with the page number where they can be found.

A thesis or dissertation outline is one of the most critical first steps in your writing process. It helps you to lay out and organise your ideas and can provide you with a roadmap for deciding what kind of research you’d like to undertake.

Generally, an outline contains information on the different sections included in your thesis or dissertation, such as:

• Your anticipated title
• Your abstract
• Your chapters (sometimes subdivided into further topics like literature review, research methods, avenues for future research, etc.)

An abstract for a thesis or dissertation is usually around 150–300 words. There’s often a strict word limit, so make sure to check your university’s requirements.

The abstract appears on its own page, after the title page and acknowledgements but before the table of contents .

While it may be tempting to present new arguments or evidence in your thesis or disseration conclusion , especially if you have a particularly striking argument you’d like to finish your analysis with, you shouldn’t. Theses and dissertations follow a more formal structure than this.

All your findings and arguments should be presented in the body of the text (more specifically in the discussion section and results section .) The conclusion is meant to summarize and reflect on the evidence and arguments you have already presented, not introduce new ones.

For a stronger dissertation conclusion , avoid including:

• Generic concluding phrases (e.g. “In conclusion…”)
• Weak statements that undermine your argument (e.g. “There are good points on both sides of this issue.”)

Your conclusion should leave the reader with a strong, decisive impression of your work.

The conclusion of your thesis or dissertation shouldn’t take up more than 5-7% of your overall word count.

The conclusion of your thesis or dissertation should include the following:

• A restatement of your research question
• A summary of your key arguments and/or results
• A short discussion of the implications of your research

Don’t feel that you have to write the introduction first. The introduction is often one of the last parts of the research paper you’ll write, along with the conclusion.

This is because it can be easier to introduce your paper once you’ve already written the body ; you may not have the clearest idea of your arguments until you’ve written them, and things can change during the writing process .

In a thesis or dissertation, the discussion is an in-depth exploration of the results, going into detail about the meaning of your findings and citing relevant sources to put them in context.

The conclusion is more shorter and more general: it concisely answers your main research question and makes recommendations based on your overall findings.

A dissertation prospectus or proposal describes what or who you plan to research for your dissertation. It delves into why, when, where, and how you will do your research, as well as helps you choose a type of research to pursue. You should also determine whether you plan to pursue qualitative or quantitative methods and what your research design will look like.

It should outline all of the decisions you have taken about your project, from your dissertation topic to your hypotheses and research objectives , ready to be approved by your supervisor or committee.

Note that some departments require a defense component, where you present your prospectus to your committee orally.

A research project is an academic, scientific, or professional undertaking to answer a research question . Research projects can take many forms, such as qualitative or quantitative , descriptive , longitudinal , experimental , or correlational . What kind of research approach you choose will depend on your topic.

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Research Aims, Objectives & Questions

The “Golden Thread” Explained Simply (+ Examples)

By: David Phair (PhD) and Alexandra Shaeffer (PhD) | June 2022

The research aims , objectives and research questions (collectively called the “golden thread”) are arguably the most important thing you need to get right when you’re crafting a research proposal , dissertation or thesis . We receive questions almost every day about this “holy trinity” of research and there’s certainly a lot of confusion out there, so we’ve crafted this post to help you navigate your way through the fog.

Overview: The Golden Thread

• What is the golden thread
• What are research aims ( examples )
• What are research objectives ( examples )
• What are research questions ( examples )
• The importance of alignment in the golden thread

What is the “golden thread”?  

The golden thread simply refers to the collective research aims , research objectives , and research questions for any given project (i.e., a dissertation, thesis, or research paper ). These three elements are bundled together because it’s extremely important that they align with each other, and that the entire research project aligns with them.

Importantly, the golden thread needs to weave its way through the entirety of any research project , from start to end. In other words, it needs to be very clearly defined right at the beginning of the project (the topic ideation and proposal stage) and it needs to inform almost every decision throughout the rest of the project. For example, your research design and methodology will be heavily influenced by the golden thread (we’ll explain this in more detail later), as well as your literature review.

The research aims, objectives and research questions (the golden thread) define the focus and scope ( the delimitations ) of your research project. In other words, they help ringfence your dissertation or thesis to a relatively narrow domain, so that you can “go deep” and really dig into a specific problem or opportunity. They also help keep you on track , as they act as a litmus test for relevance. In other words, if you’re ever unsure whether to include something in your document, simply ask yourself the question, “does this contribute toward my research aims, objectives or questions?”. If it doesn’t, chances are you can drop it.

Alright, enough of the fluffy, conceptual stuff. Let’s get down to business and look at what exactly the research aims, objectives and questions are and outline a few examples to bring these concepts to life.

Research Aims: What are they?

Simply put, the research aim(s) is a statement that reflects the broad overarching goal (s) of the research project. Research aims are fairly high-level (low resolution) as they outline the general direction of the research and what it’s trying to achieve .

Research Aims: Examples  

True to the name, research aims usually start with the wording “this research aims to…”, “this research seeks to…”, and so on. For example:

“This research aims to explore employee experiences of digital transformation in retail HR.”   “This study sets out to assess the interaction between student support and self-care on well-being in engineering graduate students”  

As you can see, these research aims provide a high-level description of what the study is about and what it seeks to achieve. They’re not hyper-specific or action-oriented, but they’re clear about what the study’s focus is and what is being investigated.

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Research Objectives: What are they?

The research objectives take the research aims and make them more practical and actionable . In other words, the research objectives showcase the steps that the researcher will take to achieve the research aims.

The research objectives need to be far more specific (higher resolution) and actionable than the research aims. In fact, it’s always a good idea to craft your research objectives using the “SMART” criteria. In other words, they should be specific, measurable, achievable, relevant and time-bound”.

Research Objectives: Examples  

Let’s look at two examples of research objectives. We’ll stick with the topic and research aims we mentioned previously.  

For the digital transformation topic:

To observe the retail HR employees throughout the digital transformation. To assess employee perceptions of digital transformation in retail HR. To identify the barriers and facilitators of digital transformation in retail HR.

And for the student wellness topic:

To determine whether student self-care predicts the well-being score of engineering graduate students. To determine whether student support predicts the well-being score of engineering students. To assess the interaction between student self-care and student support when predicting well-being in engineering graduate students.

  As you can see, these research objectives clearly align with the previously mentioned research aims and effectively translate the low-resolution aims into (comparatively) higher-resolution objectives and action points . They give the research project a clear focus and present something that resembles a research-based “to-do” list.

Research Questions: What are they?

Finally, we arrive at the all-important research questions. The research questions are, as the name suggests, the key questions that your study will seek to answer . Simply put, they are the core purpose of your dissertation, thesis, or research project. You’ll present them at the beginning of your document (either in the introduction chapter or literature review chapter) and you’ll answer them at the end of your document (typically in the discussion and conclusion chapters).  

The research questions will be the driving force throughout the research process. For example, in the literature review chapter, you’ll assess the relevance of any given resource based on whether it helps you move towards answering your research questions. Similarly, your methodology and research design will be heavily influenced by the nature of your research questions. For instance, research questions that are exploratory in nature will usually make use of a qualitative approach, whereas questions that relate to measurement or relationship testing will make use of a quantitative approach.  

Let’s look at some examples of research questions to make this more tangible.

Research Questions: Examples  

Again, we’ll stick with the research aims and research objectives we mentioned previously.  

For the digital transformation topic (which would be qualitative in nature):

How do employees perceive digital transformation in retail HR? What are the barriers and facilitators of digital transformation in retail HR?  

And for the student wellness topic (which would be quantitative in nature):

Does student self-care predict the well-being scores of engineering graduate students? Does student support predict the well-being scores of engineering students? Do student self-care and student support interact when predicting well-being in engineering graduate students?  

You’ll probably notice that there’s quite a formulaic approach to this. In other words, the research questions are basically the research objectives “converted” into question format. While that is true most of the time, it’s not always the case. For example, the first research objective for the digital transformation topic was more or less a step on the path toward the other objectives, and as such, it didn’t warrant its own research question.  

So, don’t rush your research questions and sloppily reword your objectives as questions. Carefully think about what exactly you’re trying to achieve (i.e. your research aim) and the objectives you’ve set out, then craft a set of well-aligned research questions . Also, keep in mind that this can be a somewhat iterative process , where you go back and tweak research objectives and aims to ensure tight alignment throughout the golden thread.

The importance of strong alignment 

Alignment is the keyword here and we have to stress its importance . Simply put, you need to make sure that there is a very tight alignment between all three pieces of the golden thread. If your research aims and research questions don’t align, for example, your project will be pulling in different directions and will lack focus . This is a common problem students face and can cause many headaches (and tears), so be warned.

Take the time to carefully craft your research aims, objectives and research questions before you run off down the research path. Ideally, get your research supervisor/advisor to review and comment on your golden thread before you invest significant time into your project, and certainly before you start collecting data .  

Recap: The golden thread

In this post, we unpacked the golden thread of research, consisting of the research aims , research objectives and research questions . You can jump back to any section using the links below.

As always, feel free to leave a comment below – we always love to hear from you. Also, if you’re interested in 1-on-1 support, take a look at our private coaching service here.

Psst… there’s more (for free)

This post is part of our dissertation mini-course, which covers everything you need to get started with your dissertation, thesis or research project. 

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38 Comments

Thank you very much for your great effort put. As an Undergraduate taking Demographic Research & Methodology, I’ve been trying so hard to understand clearly what is a Research Question, Research Aim and the Objectives in a research and the relationship between them etc. But as for now I’m thankful that you’ve solved my problem.

Well appreciated. This has helped me greatly in doing my dissertation.

An so delighted with this wonderful information thank you a lot.

so impressive i have benefited a lot looking forward to learn more on research.

I am very happy to have carefully gone through this well researched article.

Infact,I used to be phobia about anything research, because of my poor understanding of the concepts.

Now,I get to know that my research question is the same as my research objective(s) rephrased in question format.

I please I would need a follow up on the subject,as I intends to join the team of researchers. Thanks once again.

Thanks so much. This was really helpful.

I know you pepole have tried to break things into more understandable and easy format. And God bless you. Keep it up

i found this document so useful towards my study in research methods. thanks so much.

This is my 2nd read topic in your course and I should commend the simplified explanations of each part. I’m beginning to understand and absorb the use of each part of a dissertation/thesis. I’ll keep on reading your free course and might be able to avail the training course! Kudos!

Thank you! Better put that my lecture and helped to easily understand the basics which I feel often get brushed over when beginning dissertation work.

This is quite helpful. I like how the Golden thread has been explained and the needed alignment.

This is quite helpful. I really appreciate!

The article made it simple for researcher students to differentiate between three concepts.

Very innovative and educational in approach to conducting research.

I am very impressed with all these terminology, as I am a fresh student for post graduate, I am highly guided and I promised to continue making consultation when the need arise. Thanks a lot.

A very helpful piece. thanks, I really appreciate it .

Very well explained, and it might be helpful to many people like me.

Wish i had found this (and other) resource(s) at the beginning of my PhD journey… not in my writing up year… 😩 Anyways… just a quick question as i’m having some issues ordering my “golden thread”…. does it matter in what order you mention them? i.e., is it always first aims, then objectives, and finally the questions? or can you first mention the research questions and then the aims and objectives?

Thank you for a very simple explanation that builds upon the concepts in a very logical manner. Just prior to this, I read the research hypothesis article, which was equally very good. This met my primary objective.

My secondary objective was to understand the difference between research questions and research hypothesis, and in which context to use which one. However, I am still not clear on this. Can you kindly please guide?

In research, a research question is a clear and specific inquiry that the researcher wants to answer, while a research hypothesis is a tentative statement or prediction about the relationship between variables or the expected outcome of the study. Research questions are broader and guide the overall study, while hypotheses are specific and testable statements used in quantitative research. Research questions identify the problem, while hypotheses provide a focus for testing in the study.

Exactly what I need in this research journey, I look forward to more of your coaching videos.

This helped a lot. Thanks so much for the effort put into explaining it.

What data source in writing dissertation/Thesis requires?

What is data source covers when writing dessertation/thesis

This is quite useful thanks

I’m excited and thankful. I got so much value which will help me progress in my thesis.

where are the locations of the reserch statement, research objective and research question in a reserach paper? Can you write an ouline that defines their places in the researh paper?

Very helpful and important tips on Aims, Objectives and Questions.

Thank you so much for making research aim, research objectives and research question so clear. This will be helpful to me as i continue with my thesis.

Thanks much for this content. I learned a lot. And I am inspired to learn more. I am still struggling with my preparation for dissertation outline/proposal. But I consistently follow contents and tutorials and the new FB of GRAD Coach. Hope to really become confident in writing my dissertation and successfully defend it.

As a researcher and lecturer, I find splitting research goals into research aims, objectives, and questions is unnecessarily bureaucratic and confusing for students. For most biomedical research projects, including ‘real research’, 1-3 research questions will suffice (numbers may differ by discipline).

Awesome! Very important resources and presented in an informative way to easily understand the golden thread. Indeed, thank you so much.

Well explained

The blog article on research aims, objectives, and questions by Grad Coach is a clear and insightful guide that aligns with my experiences in academic research. The article effectively breaks down the often complex concepts of research aims and objectives, providing a straightforward and accessible explanation. Drawing from my own research endeavors, I appreciate the practical tips offered, such as the need for specificity and clarity when formulating research questions. The article serves as a valuable resource for students and researchers, offering a concise roadmap for crafting well-defined research goals and objectives. Whether you’re a novice or an experienced researcher, this article provides practical insights that contribute to the foundational aspects of a successful research endeavor.

A great thanks for you. it is really amazing explanation. I grasp a lot and one step up to research knowledge.

I really found these tips helpful. Thank you very much Grad Coach.

I found this article helpful. Thanks for sharing this.

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The Importance Of Research Objectives

Imagine you’re a student planning a vacation in a foreign country. You’re on a tight budget and need to draw…

Imagine you’re a student planning a vacation in a foreign country. You’re on a tight budget and need to draw up a pocket-friendly plan. Where do you begin? The first step is to do your research.

Before that, you make a mental list of your objectives—finding reasonably-priced hotels, traveling safely and finding ways of communicating with someone back home. These objectives help you focus sharply during your research and be aware of the finer details of your trip.

More often than not, research is a part of our daily lives. Whether it’s to pick a restaurant for your next birthday dinner or to prepare a presentation at work, good research is the foundation of effective learning. Read on to understand the meaning, importance and examples of research objectives.

Why Do We Need Research?

What are the objectives of research, what goes into a research plan.

Research is a careful and detailed study of a particular problem or concern, using scientific methods. An in-depth analysis of information creates space for generating new questions, concepts and understandings. The main objective of research is to explore the unknown and unlock new possibilities. It’s an essential component of success.

Over the years, businesses have started emphasizing the need for research. You’ve probably noticed organizations hiring research managers and analysts. The primary purpose of business research is to determine the goals and opportunities of an organization. It’s critical in making business decisions and appropriately allocating available resources.

Here are a few benefits of research that’ll explain why it is a vital aspect of our professional lives:

Expands Your Knowledge Base

One of the greatest benefits of research is to learn and gain a deeper understanding. The deeper you dig into a topic, the more well-versed you are. Furthermore, research has the power to help you build on any personal experience you have on the subject.

Keeps You Up To Date

Research encourages you to discover the most recent information available. Updated information prevents you from falling behind and helps you present accurate information. You’re better equipped to develop ideas or talk about a topic when you’re armed with the latest inputs.

Builds Your Credibility

Research provides you with a good foundation upon which you can develop your thoughts and ideas. People take you more seriously when your suggestions are backed by research. You can speak with greater confidence because you know that the information is accurate.

Sparks Connections

Take any leading nonprofit organization, you’ll see how they have a strong research arm supported by real-life stories. Research also becomes the base upon which real-life connections and impact can be made. It even helps you communicate better with others and conveys why you’re pursuing something.

Encourages Curiosity

As we’ve already established, research is mostly about using existing information to create new ideas and opinions. In the process, it sparks curiosity as you’re encouraged to explore and gain deeper insights into a subject. Curiosity leads to higher levels of positivity and lower levels of anxiety.

Well-defined objectives of research are an essential component of successful research engagement. If you want to drive all aspects of your research methodology such as data collection, design, analysis and recommendation, you need to lay down the objectives of research methodology. In other words, the objectives of research should address the underlying purpose of investigation and analysis. It should outline the steps you’d take to achieve desirable outcomes. Research objectives help you stay focused and adjust your expectations as you progress.

The objectives of research should be closely related to the problem statement, giving way to specific and achievable goals. Here are the four types of research objectives for you to explore:

General Objective

Also known as secondary objectives, general objectives provide a detailed view of the aim of a study. In other words, you get a general overview of what you want to achieve by the end of your study. For example, if you want to study an organization’s contribution to environmental sustainability, your general objective could be: a study of sustainable practices and the use of renewable energy by the organization.

Specific Objectives

Specific objectives define the primary aim of the study. Typically, general objectives provide the foundation for identifying specific objectives. In other words, when general objectives are broken down into smaller and logically connected objectives, they’re known as specific objectives. They help define the who, what, why, when and how aspects of your project. Once you identify the main objective of research, it’s easier to develop and pursue a plan of action.

Let’s take the example of ‘a study of an organization’s contribution to environmental sustainability’ again. The specific objectives will look like this:

To determine through history how the organization has changed its practices and adopted new solutions

To assess how the new practices, technology and strategies will contribute to the overall effectiveness

Once you’ve identified the objectives of research, it’s time to organize your thoughts and streamline your research goals. Here are a few effective tips to develop a powerful research plan and improve your business performance.

Set SMART Goals

Your research objectives should be SMART—Specific, Measurable, Achievable, Realistic and Time-constrained. When you focus on utilizing available resources and setting realistic timeframes and milestones, it’s easier to prioritize objectives. Continuously track your progress and check whether you need to revise your expectations or targets. This way, you’re in greater control over the process.

Create A Plan

Create a plan that’ll help you select appropriate methods to collect accurate information. A well-structured plan allows you to use logical and creative approaches towards problem-solving. The complexity of information and your skills are bound to influence your plan, which is why you need to make room for flexibility. The availability of resources will also play a big role in influencing your decisions.

Collect And Collate

After you’ve created a plan for the research process, make a list of the data you’re going to collect and the methods you’ll use. Not only will it help make sense of your insights but also keep track of your approach. The information you collect should be:

Logical, rigorous and objective

Can be reproduced by other people working on the same subject

Free of errors and highlighting necessary details

Current and updated

Includes everything required to support your argument/suggestions

Analyze And Keep Ready

Data analysis is the most crucial part of the process and there are many ways in which the information can be utilized. Four types of data analysis are often seen in a professional environment. While they may be divided into separate categories, they’re linked to each other.

Descriptive Analysis:

The most commonly used data analysis, descriptive analysis simply summarizes past data. For example, Key Performance Indicators (KPIs) use descriptive analysis. It establishes certain benchmarks after studying how someone has been performing in the past.

Diagnostic Analysis:

The next step is to identify why something happened. Diagnostic analysis uses the information gathered through descriptive analysis and helps find the underlying causes of an outcome. For example, if a marketing initiative was successful, you deep-dive into the strategies that worked.

Predictive Analysis:

It attempts to answer ‘what’s likely to happen’. Predictive analysis makes use of past data to predict future outcomes. However, the accuracy of predictions depends on the quality of the data provided. Risk assessment is an ideal example of using predictive analysis.

Prescriptive Analysis: 

The most sought-after type of data analysis, prescriptive analysis combines the insights of all of the previous analyses. It’s a huge organizational commitment as it requires plenty of effort and resources. A great example of prescriptive analysis is Artificial Intelligence (AI), which consumes large amounts of data. You need to be prepared to commit to this type of analysis.

Review And Interpret

Once you’ve collected and collated your data, it’s time to review it and draw accurate conclusions. Here are a few ways to improve the review process:

Identify the fundamental issues, opportunities and problems and make note of recurring trends if any

Make a list of your insights and check which is the most or the least common. In short, keep track of the frequency of each insight

Conduct a SWOT analysis and identify the strengths, weaknesses, opportunities and threats

Write down your conclusions and recommendations of the research

When we think about research, we often associate it with academicians and students. but the truth is research is for everybody who is willing to learn and enhance their knowledge. If you want to master the art of strategically upgrading your knowledge, Harappa Education’s Learning Expertly course has all the answers. Not only will it help you look at things from a fresh perspective but also show you how to acquire new information with greater efficiency. The Growth Mindset framework will teach you how to believe in your abilities to grow and improve. The Learning Transfer framework will help you apply your learnings from one context to another. Begin the journey of tactful learning and self-improvement today!

Explore Harappa Diaries to learn more about topics related to the THINK Habit such as  Learning From Experience ,  Critical Thinking  & What is  Brainstorming  to think clearly and rationally.

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A Complete Guide to Write Research Aims and Objectives

The importance of making a good quality aim and objectives of a research is paramount in the success of the research.

In this post, you will learn:

• What is research aim?
• What are research objectives?
• How to differentiate between research aim and research objective
• Examples of research aims and objectives
• Key points to remember while writing research aim and objectives
• Do’s and Don’ts

What Is Research Aim?

The research aim is the primary focus of the research and determines what the research serves to do. It defines the purpose of the research and tells the audience what the research aims to achieve.

Because research aims are so important for the study, a sun heading in the introductory chapter is usually dedicated to them. They are written in a paragraph form and define the main purpose of conducting the research on a topic.

Example of a good quality research aim

Research about the effects of climate change on the mental health of young adults can be worded as follows:

“The effects of climate change information on the minds of young adults are under researched. This research aims to find the effects that climate change information has on the mental health of young adults. By studying the effects of the intensity and frequency of the consumption of climate change news and forecasts among young adults, this study aims to see how climate change information is influencing their mental health.”

The above research aim is focused and clear and presents the reader with a clear understanding of the purpose of the research.

What Is Research Objective?

Research aims are related to research objectives. The research aim determines the overall purpose of the study, and the objectives determine in what ways that purpose will be achieved. The purpose of the research aim is separated into subsections. However, If any you need to order IT Research Paper help services then you have to take a survey on the net. These subsections are smaller steps that define the objectives of the research.

Research objectives are usually written in the form of a list. These small bits of steps can be checked off as the research progresses. They are written in chronological order, starting with the first objective that needs to be achieved and ending with the final one.

Example of research objectives

Taking the example of the research aim above, we can divide it into smaller sections to create specific aims of the research.

• Understand the concepts of climate change and mental health
• Understand the relationship between climate change and mental health
• Determine the frequency and intensity of climate change news consumption among young adults
• Determine the frequency and intensity of news affects the mental health of young adults
• Develop recommendations for clinical practice in the field

From this example, you can see how the research aim was broken down into smaller, specific objectives that were then listed down.

Differentiate Research Between Aims & Objectives

Although the two concepts are related, they are not the same. The differences between research aim and research objectives are:

• The way they are worded are different: Research aim is worded in a wide scoped way, while research objectives are worded as specific, narrowed down tasks.
• The focus of the two are different: research aim focuses on the overall purpose while research objectives focus on how to achieve that purpose.
• The purpose of the two are different: research aims are concerned with the overall findings of a research, which are long-term, while research objectives serve to define the short term aims of the research.
• The way they are presented are different: research aims are written in a small paragraph form while the objectives are written in the form of a list.

3 Key Points To Remember While Drafting Research Aim

The ways of writing a research aim varies with the researcher, but there are certain points to keep in mind to write a good quality research aim:

1. Answer the “why” question of the research: A research aim needs to provide an answer for why the study is being conducted. It needs to describe, in a small sentence or phares, why the research is important to conduct.

Taking the example of the research aim above, we can see that it answers the why question:

“The effects of climate change information on the minds of young adults are under researched”.

2. Answer the “what” question of the research: this is the main purpose of the research aim, as it signifies the main aim of the research.

From the example above, the “what” question is answered as follows:

“This research aims to find the effects that climate change information has on the mental health of young adults.”

3. Lastly, the research aim needs to answer the “how” question. In a simple sentence or a few phrases, it should outline the main way in which you are planning to achieve the aim.

From the example above, the “how” question is answered as follows:

“By studying the effects of the intensity and frequency of the consumption of climate change news and forecasts among young adults, this study aims to see how climate change information is influencing their mental health.”

Checklist of research aim:

• Tells the purpose of research
• Tells why the research is important
• Tells how the aim will be achieved
• Is clear and concise

5 Key Points To Remember While Drafting Research Objective

An easy way to determine the quality of your research objectives is to apply the SMART method to them:

• You need to make sure that the objectives are worded as specific tasks you need to achieve. They should not be vague.
• You should ensure that the objectives are measurable, meaning that they allow you to see how much of them have been achieved and how much are left to work on.
• The objectives need to be achievable, meaning you should have the resources to work on them.
• They need to be relevant to getting to your research aim.
• They need to be achievable in the time you have available for your research project.

In the example above the objectives follow the above mentioned criteria. While making your own objectives, make sure to evaluate them using the points above to ensure your objectives are good quality.

Checklist of research objectives

Do’s and Don’ts of research aims and objectives

What to do and what to avoid in writing aims and objectives

The Takeaway

• The research aim is the primary focus of the research.
• Research aims are related to research objectives
• The objectives determine in what ways that purpose will be achieved.
• Research aim needs to answer the “what”, “why” and “how” questions of the research.
• Research objectives need to be SMART.

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Formulating Research Aims and Objectives

Formulating research aim and objectives in an appropriate manner is one of the most important aspects of your thesis. This is because research aim and objectives determine the scope, depth and the overall direction of the research. Research question is the central question of the study that has to be answered on the basis of research findings.

Research aim emphasizes what needs to be achieved within the scope of the research, by the end of the research process. Achievement of research aim provides answer to the research question.

Research objectives divide research aim into several parts and address each part separately. Research aim specifies WHAT needs to be studied and research objectives comprise a number of steps that address HOW research aim will be achieved.

As a rule of dumb, there would be one research aim and several research objectives. Achievement of each research objective will lead to the achievement of the research aim.

Consider the following as an example:

Research title: Effects of organizational culture on business profitability: a case study of Virgin Atlantic

Research aim: To assess the effects of Virgin Atlantic organizational culture on business profitability

Following research objectives would facilitate the achievement of this aim:

• Analyzing the nature of organizational culture at Virgin Atlantic by September 1, 2022
• Identifying factors impacting Virgin Atlantic organizational culture by September 16, 2022
• Analyzing impacts of Virgin Atlantic organizational culture on employee performances by September 30, 2022
• Providing recommendations to Virgin Atlantic strategic level management in terms of increasing the level of effectiveness of organizational culture by October 5, 2022

Figure below illustrates additional examples in formulating research aims and objectives:

Formulation of research question, aim and objectives

Common mistakes in the formulation of research aim relate to the following:

1. Choosing the topic too broadly . This is the most common mistake. For example, a research title of “an analysis of leadership practices” can be classified as too broad because the title fails to answer the following questions:

a) Which aspects of leadership practices? Leadership has many aspects such as employee motivation, ethical behaviour, strategic planning, change management etc. An attempt to cover all of these aspects of organizational leadership within a single research will result in an unfocused and poor work.

b) An analysis of leadership practices in which country? Leadership practices tend to be different in various countries due to cross-cultural differences, legislations and a range of other region-specific factors. Therefore, a study of leadership practices needs to be country-specific.

c) Analysis of leadership practices in which company or industry? Similar to the point above, analysis of leadership practices needs to take into account industry-specific and/or company-specific differences, and there is no way to conduct a leadership research that relates to all industries and organizations in an equal manner.

Accordingly, as an example “a study into the impacts of ethical behaviour of a leader on the level of employee motivation in US healthcare sector” would be a more appropriate title than simply “An analysis of leadership practices”.

2. Setting an unrealistic aim . Formulation of a research aim that involves in-depth interviews with Apple strategic level management by an undergraduate level student can be specified as a bit over-ambitious. This is because securing an interview with Apple CEO Tim Cook or members of Apple Board of Directors might not be easy. This is an extreme example of course, but you got the idea. Instead, you may aim to interview the manager of your local Apple store and adopt a more feasible strategy to get your dissertation completed.

3. Choosing research methods incompatible with the timeframe available . Conducting interviews with 20 sample group members and collecting primary data through 2 focus groups when only three months left until submission of your dissertation can be very difficult, if not impossible. Accordingly, timeframe available need to be taken into account when formulating research aims and objectives and selecting research methods.

Moreover, research objectives need to be formulated according to SMART principle,

 where the abbreviation stands for specific, measurable, achievable, realistic, and time-bound.

Examples of SMART research objectives

At the conclusion part of your research project you will need to reflect on the level of achievement of research aims and objectives. In case your research aims and objectives are not fully achieved by the end of the study, you will need to discuss the reasons. These may include initial inappropriate formulation of research aims and objectives, effects of other variables that were not considered at the beginning of the research or changes in some circumstances during the research process.

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Purpose of Research – Objectives and Applications

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Purpose of Research

Definition:

The purpose of research is to systematically investigate and gather information on a particular topic or issue, with the aim of answering questions, solving problems, or advancing knowledge.

The purpose of research can vary depending on the field of study, the research question, and the intended audience. In general, research can be used to:

• Generate new knowledge and theories
• Test existing theories or hypotheses
• Identify trends or patterns
• Gather information for decision-making
• Evaluate the effectiveness of programs, policies, or interventions
• Develop new technologies or products
• Identify new opportunities or areas for further study.

Objectives of Research

The objectives of research may vary depending on the field of study and the specific research question being investigated. However, some common objectives of research include:

• To explore and describe a phenomenon: Research can be conducted to describe and understand a phenomenon or situation in greater detail.
• To test a hypothesis or theory : Research can be used to test a specific hypothesis or theory by collecting and analyzing data.
• To identify patterns or trends: Research can be conducted to identify patterns or trends in data, which can provide insights into the behavior of a system or population.
• To evaluate a program or intervention: Research can be used to evaluate the effectiveness of a program or intervention, such as a new drug or educational intervention.
• To develop new knowledge or technology : Research can be conducted to develop new knowledge or technologies that can be applied to solve practical problems.
• To inform policy decisions: Research can provide evidence to inform policy decisions and improve public policy.
• To improve existing knowledge: Research can be conducted to improve existing knowledge and fill gaps in the current understanding of a topic.

Applications of Research

Research has a wide range of applications across various fields and industries. Here are some examples:

• Medicine : Research is critical in developing new treatments and drugs for diseases. Researchers conduct clinical trials to test the safety and efficacy of new medications and therapies. They also study the underlying causes of diseases to find new ways to prevent or treat them.
• Technology : Research is crucial in developing new technologies and improving existing ones. Researchers work to develop new software, hardware, and other technological innovations that can be used in various industries such as healthcare, manufacturing, and telecommunications.
• Education : Research is essential in the field of education to develop new teaching methods and strategies. Researchers conduct studies to determine the effectiveness of various educational approaches and to identify factors that influence student learning.
• Business : Research is critical in helping businesses make informed decisions. Market research can help businesses understand their target audience and identify trends in the market. Research can also help businesses improve their products and services.
• Environmental Science : Research is crucial in the field of environmental science to understand the impact of human activities on the environment. Researchers conduct studies to identify ways to reduce pollution, protect natural resources, and mitigate the effects of climate change.

Goal of Research

The ultimate goal of research is to advance our understanding of the world and to contribute to the development of new theories, ideas, and technologies that can be used to improve our lives. Some more common Goals are follows:

• Explore and discover new knowledge : Research can help uncover new information and insights that were previously unknown.
• Test hypotheses and theories : Research can be used to test and validate theories and hypotheses, allowing researchers to refine and develop their ideas.
• Solve practical problems: Research can be used to identify solutions to real-world problems and to inform policy and decision-making.
• Improve understanding : Research can help improve our understanding of complex phenomena and systems, such as the human body, the natural world, and social systems.
• Develop new technologies and innovations : Research can lead to the development of new technologies, products, and innovations that can improve our lives and society.
• Contribute to the development of academic fields : Research can help advance academic fields by expanding our knowledge and understanding of important topics and areas of inquiry.

Importance of Research

The importance of research lies in its ability to generate new knowledge and insights, to test existing theories and ideas, and to solve practical problems.

Some of the key reasons why research is important are:

• Advancing knowledge: Research is essential for advancing knowledge and understanding in various fields. It enables us to explore and discover new concepts, ideas, and phenomena that can contribute to scientific and technological progress.
• Solving problems : Research can help identify and solve practical problems and challenges in various domains, such as health care, agriculture, engineering, and social policy.
• Innovation : Research is a critical driver of innovation, as it enables the development of new products, services, and technologies that can improve people’s lives and contribute to economic growth.
• Evidence-based decision-making : Research provides evidence and data that can inform decision-making in various fields, such as policy-making, business strategy, and healthcare.
• Personal and professional development : Engaging in research can also contribute to personal and professional development, as it requires critical thinking, problem-solving, and communication skills.

When to use Research

Research should be used in situations where there is a need to gather new information, test existing theories, or solve problems. Some common scenarios where research is often used include:

• Scientific inquiry : Research is essential for advancing scientific knowledge and understanding, and for exploring new concepts, theories, and phenomena.
• Business and market analysis: Research is critical for businesses to gather data and insights about the market, customer preferences, and competition, to inform decision-making and strategy development.
• Social policy and public administration: Research is often used in social policy and public administration to evaluate the effectiveness of programs and policies, and to identify areas where improvements are needed.
• Healthcare: Research is essential in healthcare to develop new treatments, improve existing ones, and to understand the causes and mechanisms of diseases.
• Education : Research is critical in education to evaluate the effectiveness of teaching methods and programs, and to develop new approaches to learning.

About the author

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• v.53(4); 2010 Aug

Research questions, hypotheses and objectives

Patricia farrugia.

* Michael G. DeGroote School of Medicine, the

Bradley A. Petrisor

† Division of Orthopaedic Surgery and the

Forough Farrokhyar

‡ Departments of Surgery and

§ Clinical Epidemiology and Biostatistics, McMaster University, Hamilton, Ont

Mohit Bhandari

There is an increasing familiarity with the principles of evidence-based medicine in the surgical community. As surgeons become more aware of the hierarchy of evidence, grades of recommendations and the principles of critical appraisal, they develop an increasing familiarity with research design. Surgeons and clinicians are looking more and more to the literature and clinical trials to guide their practice; as such, it is becoming a responsibility of the clinical research community to attempt to answer questions that are not only well thought out but also clinically relevant. The development of the research question, including a supportive hypothesis and objectives, is a necessary key step in producing clinically relevant results to be used in evidence-based practice. A well-defined and specific research question is more likely to help guide us in making decisions about study design and population and subsequently what data will be collected and analyzed. 1

Objectives of this article

In this article, we discuss important considerations in the development of a research question and hypothesis and in defining objectives for research. By the end of this article, the reader will be able to appreciate the significance of constructing a good research question and developing hypotheses and research objectives for the successful design of a research study. The following article is divided into 3 sections: research question, research hypothesis and research objectives.

Research question

Interest in a particular topic usually begins the research process, but it is the familiarity with the subject that helps define an appropriate research question for a study. 1 Questions then arise out of a perceived knowledge deficit within a subject area or field of study. 2 Indeed, Haynes suggests that it is important to know “where the boundary between current knowledge and ignorance lies.” 1 The challenge in developing an appropriate research question is in determining which clinical uncertainties could or should be studied and also rationalizing the need for their investigation.

Increasing one’s knowledge about the subject of interest can be accomplished in many ways. Appropriate methods include systematically searching the literature, in-depth interviews and focus groups with patients (and proxies) and interviews with experts in the field. In addition, awareness of current trends and technological advances can assist with the development of research questions. 2 It is imperative to understand what has been studied about a topic to date in order to further the knowledge that has been previously gathered on a topic. Indeed, some granting institutions (e.g., Canadian Institute for Health Research) encourage applicants to conduct a systematic review of the available evidence if a recent review does not already exist and preferably a pilot or feasibility study before applying for a grant for a full trial.

In-depth knowledge about a subject may generate a number of questions. It then becomes necessary to ask whether these questions can be answered through one study or if more than one study needed. 1 Additional research questions can be developed, but several basic principles should be taken into consideration. 1 All questions, primary and secondary, should be developed at the beginning and planning stages of a study. Any additional questions should never compromise the primary question because it is the primary research question that forms the basis of the hypothesis and study objectives. It must be kept in mind that within the scope of one study, the presence of a number of research questions will affect and potentially increase the complexity of both the study design and subsequent statistical analyses, not to mention the actual feasibility of answering every question. 1 A sensible strategy is to establish a single primary research question around which to focus the study plan. 3 In a study, the primary research question should be clearly stated at the end of the introduction of the grant proposal, and it usually specifies the population to be studied, the intervention to be implemented and other circumstantial factors. 4

Hulley and colleagues 2 have suggested the use of the FINER criteria in the development of a good research question ( Box 1 ). The FINER criteria highlight useful points that may increase the chances of developing a successful research project. A good research question should specify the population of interest, be of interest to the scientific community and potentially to the public, have clinical relevance and further current knowledge in the field (and of course be compliant with the standards of ethical boards and national research standards).

FINER criteria for a good research question

Adapted with permission from Wolters Kluwer Health. 2

Whereas the FINER criteria outline the important aspects of the question in general, a useful format to use in the development of a specific research question is the PICO format — consider the population (P) of interest, the intervention (I) being studied, the comparison (C) group (or to what is the intervention being compared) and the outcome of interest (O). 3 , 5 , 6 Often timing (T) is added to PICO ( Box 2 ) — that is, “Over what time frame will the study take place?” 1 The PICOT approach helps generate a question that aids in constructing the framework of the study and subsequently in protocol development by alluding to the inclusion and exclusion criteria and identifying the groups of patients to be included. Knowing the specific population of interest, intervention (and comparator) and outcome of interest may also help the researcher identify an appropriate outcome measurement tool. 7 The more defined the population of interest, and thus the more stringent the inclusion and exclusion criteria, the greater the effect on the interpretation and subsequent applicability and generalizability of the research findings. 1 , 2 A restricted study population (and exclusion criteria) may limit bias and increase the internal validity of the study; however, this approach will limit external validity of the study and, thus, the generalizability of the findings to the practical clinical setting. Conversely, a broadly defined study population and inclusion criteria may be representative of practical clinical practice but may increase bias and reduce the internal validity of the study.

PICOT criteria 1

A poorly devised research question may affect the choice of study design, potentially lead to futile situations and, thus, hamper the chance of determining anything of clinical significance, which will then affect the potential for publication. Without devoting appropriate resources to developing the research question, the quality of the study and subsequent results may be compromised. During the initial stages of any research study, it is therefore imperative to formulate a research question that is both clinically relevant and answerable.

Research hypothesis

The primary research question should be driven by the hypothesis rather than the data. 1 , 2 That is, the research question and hypothesis should be developed before the start of the study. This sounds intuitive; however, if we take, for example, a database of information, it is potentially possible to perform multiple statistical comparisons of groups within the database to find a statistically significant association. This could then lead one to work backward from the data and develop the “question.” This is counterintuitive to the process because the question is asked specifically to then find the answer, thus collecting data along the way (i.e., in a prospective manner). Multiple statistical testing of associations from data previously collected could potentially lead to spuriously positive findings of association through chance alone. 2 Therefore, a good hypothesis must be based on a good research question at the start of a trial and, indeed, drive data collection for the study.

The research or clinical hypothesis is developed from the research question and then the main elements of the study — sampling strategy, intervention (if applicable), comparison and outcome variables — are summarized in a form that establishes the basis for testing, statistical and ultimately clinical significance. 3 For example, in a research study comparing computer-assisted acetabular component insertion versus freehand acetabular component placement in patients in need of total hip arthroplasty, the experimental group would be computer-assisted insertion and the control/conventional group would be free-hand placement. The investigative team would first state a research hypothesis. This could be expressed as a single outcome (e.g., computer-assisted acetabular component placement leads to improved functional outcome) or potentially as a complex/composite outcome; that is, more than one outcome (e.g., computer-assisted acetabular component placement leads to both improved radiographic cup placement and improved functional outcome).

However, when formally testing statistical significance, the hypothesis should be stated as a “null” hypothesis. 2 The purpose of hypothesis testing is to make an inference about the population of interest on the basis of a random sample taken from that population. The null hypothesis for the preceding research hypothesis then would be that there is no difference in mean functional outcome between the computer-assisted insertion and free-hand placement techniques. After forming the null hypothesis, the researchers would form an alternate hypothesis stating the nature of the difference, if it should appear. The alternate hypothesis would be that there is a difference in mean functional outcome between these techniques. At the end of the study, the null hypothesis is then tested statistically. If the findings of the study are not statistically significant (i.e., there is no difference in functional outcome between the groups in a statistical sense), we cannot reject the null hypothesis, whereas if the findings were significant, we can reject the null hypothesis and accept the alternate hypothesis (i.e., there is a difference in mean functional outcome between the study groups), errors in testing notwithstanding. In other words, hypothesis testing confirms or refutes the statement that the observed findings did not occur by chance alone but rather occurred because there was a true difference in outcomes between these surgical procedures. The concept of statistical hypothesis testing is complex, and the details are beyond the scope of this article.

Another important concept inherent in hypothesis testing is whether the hypotheses will be 1-sided or 2-sided. A 2-sided hypothesis states that there is a difference between the experimental group and the control group, but it does not specify in advance the expected direction of the difference. For example, we asked whether there is there an improvement in outcomes with computer-assisted surgery or whether the outcomes worse with computer-assisted surgery. We presented a 2-sided test in the above example because we did not specify the direction of the difference. A 1-sided hypothesis states a specific direction (e.g., there is an improvement in outcomes with computer-assisted surgery). A 2-sided hypothesis should be used unless there is a good justification for using a 1-sided hypothesis. As Bland and Atlman 8 stated, “One-sided hypothesis testing should never be used as a device to make a conventionally nonsignificant difference significant.”

The research hypothesis should be stated at the beginning of the study to guide the objectives for research. Whereas the investigators may state the hypothesis as being 1-sided (there is an improvement with treatment), the study and investigators must adhere to the concept of clinical equipoise. According to this principle, a clinical (or surgical) trial is ethical only if the expert community is uncertain about the relative therapeutic merits of the experimental and control groups being evaluated. 9 It means there must exist an honest and professional disagreement among expert clinicians about the preferred treatment. 9

Designing a research hypothesis is supported by a good research question and will influence the type of research design for the study. Acting on the principles of appropriate hypothesis development, the study can then confidently proceed to the development of the research objective.

Research objective

The primary objective should be coupled with the hypothesis of the study. Study objectives define the specific aims of the study and should be clearly stated in the introduction of the research protocol. 7 From our previous example and using the investigative hypothesis that there is a difference in functional outcomes between computer-assisted acetabular component placement and free-hand placement, the primary objective can be stated as follows: this study will compare the functional outcomes of computer-assisted acetabular component insertion versus free-hand placement in patients undergoing total hip arthroplasty. Note that the study objective is an active statement about how the study is going to answer the specific research question. Objectives can (and often do) state exactly which outcome measures are going to be used within their statements. They are important because they not only help guide the development of the protocol and design of study but also play a role in sample size calculations and determining the power of the study. 7 These concepts will be discussed in other articles in this series.

From the surgeon’s point of view, it is important for the study objectives to be focused on outcomes that are important to patients and clinically relevant. For example, the most methodologically sound randomized controlled trial comparing 2 techniques of distal radial fixation would have little or no clinical impact if the primary objective was to determine the effect of treatment A as compared to treatment B on intraoperative fluoroscopy time. However, if the objective was to determine the effect of treatment A as compared to treatment B on patient functional outcome at 1 year, this would have a much more significant impact on clinical decision-making. Second, more meaningful surgeon–patient discussions could ensue, incorporating patient values and preferences with the results from this study. 6 , 7 It is the precise objective and what the investigator is trying to measure that is of clinical relevance in the practical setting.

The following is an example from the literature about the relation between the research question, hypothesis and study objectives:

Study: Warden SJ, Metcalf BR, Kiss ZS, et al. Low-intensity pulsed ultrasound for chronic patellar tendinopathy: a randomized, double-blind, placebo-controlled trial. Rheumatology 2008;47:467–71.

Research question: How does low-intensity pulsed ultrasound (LIPUS) compare with a placebo device in managing the symptoms of skeletally mature patients with patellar tendinopathy?

Research hypothesis: Pain levels are reduced in patients who receive daily active-LIPUS (treatment) for 12 weeks compared with individuals who receive inactive-LIPUS (placebo).

Objective: To investigate the clinical efficacy of LIPUS in the management of patellar tendinopathy symptoms.

The development of the research question is the most important aspect of a research project. A research project can fail if the objectives and hypothesis are poorly focused and underdeveloped. Useful tips for surgical researchers are provided in Box 3 . Designing and developing an appropriate and relevant research question, hypothesis and objectives can be a difficult task. The critical appraisal of the research question used in a study is vital to the application of the findings to clinical practice. Focusing resources, time and dedication to these 3 very important tasks will help to guide a successful research project, influence interpretation of the results and affect future publication efforts.

Tips for developing research questions, hypotheses and objectives for research studies

• Perform a systematic literature review (if one has not been done) to increase knowledge and familiarity with the topic and to assist with research development.
• Learn about current trends and technological advances on the topic.
• Seek careful input from experts, mentors, colleagues and collaborators to refine your research question as this will aid in developing the research question and guide the research study.
• Use the FINER criteria in the development of the research question.
• Ensure that the research question follows PICOT format.
• Develop a research hypothesis from the research question.
• Develop clear and well-defined primary and secondary (if needed) objectives.
• Ensure that the research question and objectives are answerable, feasible and clinically relevant.

FINER = feasible, interesting, novel, ethical, relevant; PICOT = population (patients), intervention (for intervention studies only), comparison group, outcome of interest, time.

Competing interests: No funding was received in preparation of this paper. Dr. Bhandari was funded, in part, by a Canada Research Chair, McMaster University.

• Research Objectives-Definition; Types; Characteristics; Formulating & Advantages

On this Page

• Introdution
• Types of research objectives

Formulating research objectives

Relationship between research objectives and research findings, relationship between research findings and areas for further research, advantages of research objectives, disadvantages of research objectives, research objectives; definition; types; characteristics; formulating & advantages, 1.2 introduction.

Research as a creative and systematic way of acquiring new knowledge guides the researcher on how to develop quality specific objectives that will further guide on how the research assignment will be accomplished to arrive at the right and valid research findings.

1.3 Definition;

What is research objective?

Research objective is the goal to be achieved in a research by the researcher. This is the end which justifies the means. In other words, it is the outcome that you as a researcher aim to achieve by conducting research. Singular we talk of objective, if the goals are more than one, they are referred to as objectives or goals. In research, objectives are engulfed in a research objective statement whereby they are expressly or indirectly implied.

Research objective Statement is a reasonably lengthy written expression that contains all the thematic or topical issue(s) justifying the undertaking of a research. For instance, “ This is a case study examining the influence of online training and academic performance of University students in country “Y” between 2019 and 2020 .”

Research Objective Statement is divided in to two levels; namely general and specific statement of research objectives. As the name suggests, each represent the type of research objective it represents.

Types of Research Objectives

There are basically two types of objectives, namely;

• General objectives
• Specific objectives

1.4 General Objectives

General objectives are goals which have an inherent nature of being of long term. That is they are objectives that are to be achieved in the long-run. That is by the end of the whole process of undertaking the research activities. This is the reason why they are normally stated in a general form. The general objective must summarize and present the central idea of ??the study, and in addition describing its purpose. So, it entails the hypothetical view or the research problem that will be investigated in the study, as well as the definition of the thematic issue.

Example one

To investigate on the factors influencing financial performance of firms listed in X stock exchange market.

“ To Investigate ” and “Factors” is stated in general format for there are many approaches of investigating and many types of factors that may affect financial performance of listed firms.

1.5 Specific Objectives

 Specific objectives are in depth and detailed goals of the research that have inherent nature of being achieved in the course of undertaking the research in the short run. These objectives describe what specifically will be achieved during the study as the term suggests.

Therefore, researcher has to pinpoint the specific objectives to be achieved.

Example two

Let us consider a continuation of the aforementioned “example one” above on

“ Investigation on the factors influencing financial performance of firms listed at the X stock exchange

Let us further assume that some of the factors under investigation are;

The specific objective will take the form of being detailed such as;

• To Assess the influence of Firm Size on the financial performance of firms listed at X stock exchange market.
• To Examine the influence of Liquidity level on the financial performance of firms listed at X stock exchange market.
• To Evaluate the influence of Leverage on the financial performance of firms listed at X stock exchange market.

You see the specific objective herein are more detailed as far as investigating is concerned. The researcher can investigate by either assessing, examining or evaluating. This is in more details

The factors are more specific for firm size, liquidity and leverage are specific factors out of many. So the focus herein is not on any or all factors but the specific ones that the researcher has curiosity/research problem on.

Characteristics of specific objectives

The specific objectives are detailed, and again they are used to achieve the general objectives of your study. Therefore, they need to be well articulated and this calls for these goals having SMART characteristics

M=Measurable

A=Attainable

R=Realistic

T=Time bound

2.1 Specific Characteristic

Specific objectives should be stated in a more specific manner as compared to the general objectives

Specific in which aspects?

Specific as far as the action of searching new information is concerned and also in terms of the character or behavior being observed. For example from the general objective which is general, the specific objective should be drawn in its specification. Look at this example

The study is seeking to “Investigate on the factors influencing financial performance of firms listed in X stock exchange market.

The study will be guided by the following specific objective

To “ Assess the influence of Firm Size on the financial performance of firms listed at X stock exchange market ”. You see we have isolated firm size from the many factors for each factor has its own unique way of behavior and measurement.

2.2 Measurable Characteristics

The specific objective should represent study variables that can be gauged or appraised. In other words, the characteristics or behavior being studied should have indicators which will help the researcher to infer presence or absence of a particular attribute associated with the unit of observation. This is referred to as Key Performance Indicators (KPIs) and they should be universally accepted by all its users.

Measuring Study Variables can take two formats.

2.2.1 Operationalization of Study Variables

The process of assigning a gauge or proxy for measuring a variable is commonly referred to as operationalization. It is a methodological approach (look at methodological research gap) of defining a variable. Operationalization in research takes two formats

Classical way of measuring or defining Variables.

Operationalization of study variables.

Classical operationalization of a study variable entails adoption of the right measurement which is universally accepted in the scholarly world for they were established by classical authors. For example, to measure financial performance of a business, indicators such as Return on Equity (ROE), Return on Asset (ROA) and Return on Investment (ROI) are used. There are still others but am just mentioning but a few.

Operationalization of study variables is a way of defining a study variable to make it understandable and measurable. Some scholars referred to this process as operational definition of terms or variable and appears in Chapter three on research methodology in most research paper formats.

As a researcher, you must identify proxies to be used to measure the study variables under investigation. In fact, if a variable is measurable, it complies to theoretical foundation.

NB: In research we say, “ If a Variable is Not Measurable or the Researcher has No Way of Measuring the Variable, Then it Does Not Exist”. Hence do not use it as a study variable.

If the researcher picks firm size as one of the factors, then the study will be guided by the following specific objective

To “ Assess the influence of Firm Size on the financial performance of firms listed at X stock exchange market ”.

NB: In example one above, the approach of measuring the two variables is universally accepted hence it is classical approach .

The study is investigating on the factors influencing performance of Small and Medium Enterprises (SMEs).

To “ Assess the influence of Debt Financing level on the performance of Small and Medium Enterprises (SMEs)

NB: In example two above, debt financing levels is universally measured using classical approach, that is debt/equity ratio. While for the SME performance perspective, is operationalized using market share in percentage. The approach of measuring performance is contextually operationalized or defined so as to specifically fit the context of the SMEs being studied.

2.3 Attainable Characteristics

Specific objectives should be achievable in many spheres such as within the available cash and non-cash resources of the researcher. Cash resources refers to funding aspect of the study. As a researcher, one need to ask him or herself whether the set objectives are achievable subject to cash availability. This calls for cash budget so as to assess the possibilities thereof. Also, a personnel budget is necessary for the researcher need the right research personnel. The question here is who will carry out the actions required and whether if one person is doing that, if he or she has the right skills?

Also, note that the aspect of attainability is pegged on data collection. Imagine you are studying on the government affiliated factors that determine the economic growth of a country and you are planning to collect the data from state house. Oops! You will never attain that specific objective because if you do not work in state house, data from this place is impossible.

2.4 Realistic Characteristics

Attainable attribute of a specific objective is almost a sure way of saying it is realistic. For whatever goals set, as long as they are attainable by all standards, they are said to be realistic. Therefore, the term “realistic” depict that there is a clear accepting of how the objective will be achieved; that is, there are no cases or underlying hindering factors, which would curtail achievement of the set objective(s). This implies that the researcher need to be skeptical at the stage of formulating the research objectives to factor all operational risks thereof.

2.5 Time Bound Characteristics

Research cannot be undertaken forever. There is need to set timings when the set objectives will be achieved by the researcher. The timing is determined by many factors and so some researchers may take a shorter period to be accomplished while others may take slightly a longer period. Some of the factors may be such as

Available resources

Set deadlines

Decision making purposes

Scholarly assignments

Sponsor specifications and terms of reference etc.

The question that arises pertaining good quality research objectives is, how do we attain such objectives with SMART characteristics?

To answer this question, I wish to share with you my experience with some researchers and mostly students as a supervisor of research projects and Doctoral thesis and Keynote leader in research.

Many research students undertaking their academic research assignment start their research by developing their Chapter One of their proposal which entails the background of their study and specific objectives. So what they do, is that, they identify a topic either on their own, or from their research writing assistants or from their supervisors and then cook the specific objectives as part of the requirement of chapter one. At the end, the research proposal backfire because although it looks good and well flowered, it lacks academic value addition.

Of course when you start your research proposal to support your research problem by writing Chapter One, with guesswork specific research objectives, the following will be the shortcomings;

1). Your literature review will fail the test of justification as to why you want to carry the study . This is because it is hard to find a coincident where by predetermined or concocted specific research objectives matching the knowledge gaps in the literature review. Starting your dissertation or proposal by developing Chapter One where specific research objectives is a requirement is like putting the cart before the horses . The results are pathetic and the chances of your proposal being thrown through the window after defending your case to the defense panelist is very high.

2). It will be next to impossible to raise your research questions for your research problem.

 This is because the research questions will be lacking theoretical/conceptual, methodological and contextual foundations.

3). It will be hard to develop research hypotheses for your research problem

This is because no concept or theory that backs your study.

4). Use of broad objectives which violate SMART approach.

When you start your proposal with Chapter One, you will notice that initially your specific objectives may appear specific. But when you do your Chapter Two on Literature Review, which deals with theoretical and empirical literature review, you may realize the stated objectives in Chapter One are broad and not attainable.

To answer the question at hand of “ How do we attain such objectives with SMART characteristics ?” remember that the specific research objectives are the aims or goals that are conceptualized when a research problem has been identified. Therefore, to succeed, the researcher need to rely on three mainstream research gaps, which are identified from your literature review stage. These are;

Theoretical knowledge/conceptual knowledge gaps

Contextual knowledge gaps

Methodological knowledge gaps

So you are supposed to start the process of formulating your research objectives by reviewing literature as advocated by Chapter two of literature review. This is the right footing.

Do not be cheated if you start your proposal with Chapter one where objectives are displayed, instead of Chapter two on literature review, you are simply developing a proposal that is flowery or ornamented and can only be of value to you if presented in a wedding party of your friend. Or if you are lucky that it lands in the line of academia it will be dominated with concocted data analysis and forged research finding which carry no plausibility or logic and again, it will face the misfortune of being damped in the University library with no industrialist or market player making use of it for furtherance of business or economy in the respective country.

Step by step procedure of formulating research objectives

Form the above short discussion, it can be alluded that there are generally five (5) steps that can guide a researcher to effectively formulate a good specific objective(s). Those steps are as follows;

Step 1: Literature Review

In this step, intensively review the relevant past studies which cover your study variables so as to identify the existing body of knowledge. In other words, you will be able to note as a researcher or student in higher levels of learning, the existing conceptual links that use the same variables of your interest.

Step 2: Identify the research gaps thereof

On reviewing past literature, you need to identify the theories, methods and the context under which the past studies were undertaken. This helps you to identify the corresponding theoretical/conceptual, methodological and contextual research gaps to be filled by the current study.

Step 3: Relate/Revise the Research Problem

On identifying the various research gaps, namely theoretical, contextual or methodological, relate these gaps to the research problem you had originally to justify why you think there is a research issue or you may be required to revise the original research problem you had from the beginning. The exact research problem you may settle on will definitely be guided by the nature of the research gaps.

Step 4: Identify the research Objectives

On confirming or revising the research problem as guided by the research gaps, you can now move on to establish the general and specific objectives of the current study. Do not forget that when carrying out any study or research activity, you aim at answering specific questions in mind which should have arisen from the literature review which exposed the gaps of your concern.

Step 5: Actual incorporation of the general and specific objectives in Background of the study

Once the general and specific objectives are identified, then they are used to build up chapter one of the proposal which is the background of the study.

Does your research objective(s) have any connection with your Research Findings?

The answer is YES

When undertaking any type of research, it is not carried out aimlessly, there are set research objectives. These research objectives guides the researcher on what area of study to focus on and where not to concentrate on. That is not on everything that looks attractive or peculiar.

Therefore, the researcher channels the budgeted resources towards achieving the set specific research objectives. What then does this imply to you and the researcher at large, that at the end of the day, data collected will be for the purposes of achieving the set objectives and of course the research findings will only be pegged on the set research objectives.

This means the two aspects of research, i.e. research objectives and research findings are connected. That is, research objectives is the motherboard to research findings. Such that if the researcher sets four research objectives, there will be a corresponding four research findings. There is no scenario whereby for example the set research objectives are five and the research findings collapse to three or multiply to seven . This applies also to all other aspects that may be considered to compare the two.

Table 1.1 summarizes the relationship between the two

Therefore, in your research paper, we should see a replica of the two aspects. Anything short of this theoretical foundation means your study has no validity.

Does your research findings(s) have any connection with your Areas for further study?

Research findings are as a result of efforts made by the researcher to achieve the set specific objectives. However, whether all the research questions were fully answered or whether all the research objectives were fully achieved, the researcher should raise further areas of research. This should be strictly pegged on the same thematic or topical issues of the research questions or specific objectives used in the study

5.1 Controversy on Area(s) for Further Research

Most student in Masters and even at the Doctoral level face a challenge in establishing area(s) for further research. From experience, the attitude towards handling this section is research papers has been carelessly treated. Even researchers and scholars in many fields show dissimilar viewpoints on what determines the areas for further research.

One case at hand is where students, even researchers just consider any UNRELATED area to their study and suggest it to be the area for further research. Or they just mechanically incorporate that section in their research as a formality.

Suppose the study was on the internal factors that influence personal behavior of a family member, the specific objective would probably be;

• To analyze the influence of age on personal behavior of a family member
• To examine the influence of friends on personal behavior of a family member
• To assess the influence of education level on personal behavior of a family member
• To determine the influence of punishment on personal behavior of a family member

In this case, it is common for a researcher or a scholar to carelessly suggest areas for further study to be on

• Factors that influence academic performance of a member of a family
• Relationship between the behavior of a family member and drug abuse
• Factors affecting economic growth of a country.

The big question is; “is a, b and c areas for further research ok? Is this theoretical? The answer is NO .

For your information, the four specific objectives (i-iv) aforementioned squarely represent potential corresponding research findings the research will develop or realize at the end of the data analysis process. Therefore, the theoretical expectations here is that the researcher will realize corresponding research findings which are pegged on the four specific objectives.

Now, if the results emanating from the four specific objectives are statistically significant , then the researcher should correspondingly suggest further areas of research guided by the theme portrayed by the specific objectives used or based on the research questions used. If there are cases of results not being statistically significant, then some emphasis of further research can focus on those cases lacking significance.

For instance, with the four specific research objectives cited above, if the researcher revealed that the 3rd and the 4th specific objectives were Not Statistically Significant , then this forms the areas for further research in addition to the other perspectives that are in line with the significant research findings.

In research, there is nothing to be taken for granted. The careful and systematic development of research objectives is of value addition. The following are some of the key merits of establishing research objectives

• Directing tool-the researcher uses the research objectives to set the direction of the research so that he/she does not lose the main focus.
• Optimization of allocated resources-the researcher is guided on how to use the scarce resources in the most economical way for the set goals to be achieved.
• Save time in research-no confusion with set objectives for the objectives lays down the timeframe to be taken.
• Coordinating tool-objectives directs each research participant such that no overruns of activities. It actually enhances harmonization in all activities of research to avoid duplication efforts.
• Act as a guide when setting the research questions-research objectives are the foundations for good quality research questions.
• Guide in setting of hypothesis-the researcher will be directed by the research objectives to establish the correct hypothesis.
• Guide in identifying the areas for further research-as discussed earlier, the research objectives relate with research findings which may either be significant or insignificant creating a room for identifying the further areas for research.

Although the advantages of research objectives outweigh the cons, there are some disadvantages such as;

• Use of resources-research objectives demands consumption of organization’s resources
• If wrongly established, it may result to no significant research findings hence affect the decision process.
• Can cause confusion-if the research objectives are not clear may result to conflict of interest amongst research participants.
• Excludability-research objectives may not incorporate all the participants and may affect the validity of the research findings.

In conclusion, therefore, “Areas for further Research” represents the missing gap between the specific research objectives and the research findings. Such that when suggesting further research, we should not move out of research finding context.

Organizational Behavior: Definition, Importance [Full Guide]

Organizational Behavior (OB) is the study of human behavior in organizational settings, the interface between human behavior, the organization, and the organization itself.

Organizational Behavior researchers study the behavior of individuals primarily in their organizational roles.

One of the main goals of organizational behavior is to revitalize organizational theory and develop a better conceptualization of organizational life.

As a multi­disciplinary field, organizational behavior has been influenced by developments in a number of allied disciplines, including sociology, psychology, economics , and engineering, as well as by the experience of practitioners.

Organizational Behavior: Definition, Importance, Features, Objectives, Challenges, Opportunities, Limitations, Models, Key Forces, Approaches

History and evolution of organisational behavior studies.

The origin of Organizational Behaviour can trace its roots back to Max Weber and earlier organizational studies.

The Industrial Revolution is the period from approximately 1760 when new technologies resulted in the adoption of new manufacturing techniques, including increased mechanization.

The industrial revolution led to significant social and cultural change , including new forms of organization.

Analyzing these new organizational forms, sociologist Max Weber described bureaucracy as an ideal type of organization that rested on rational-legal principles and maximized technical efficiency.

In the 1890s, with the arrival of scientific management and Taylorism, Organizational Behavior Studies was forming it as an academic discipline.

Failure of scientific management gave birth to the human relations movement characterized by a heavy emphasis on employee cooperation and morale.

Human Relations Movement from the 1930s to 1950s contributed to shaping Organizational Behavior studies.

Works of scholars like Elton Mayo, Chester Barnard, Henri Fayol , Mary Parker Follett, Frederick Herzberg, Abraham Mas low, David Mc Cellan, and Victor Vroom contributed to the growth of Organisational Behaviour as a discipline.

Works of scholars like Elton Mayo, Chester Barnard, Henri Fayol, Mary Parker Follett, Frederick Herzberg , Abraham Maslow, David Mc Cellan, and Victor Vroom contributed to the growth of Organisational Behaviour as a discipline.

Herbert Simon’s Administrative Behavior introduced a number of important concepts to the study of organizational behavior, most notably decision-making.

Simon and Chester Barnard argued that people make decisions differently in organizations than outside. Simon was awarded the Nobel Prize in Economics for his work on organizational decision making.

In the 1960s and 1970s, the field became more quantitative and produced such ideas as an informal organization and resource dependence. Contingency theory , institutional theory, and organizational ecology are also enraged.

Starting in the 1980s, cultural explanations of organizations and organizational change became areas of study.

Informed by anthropology, psychology, and sociology, qualitative research became more acceptable in OB.

What is Organizational Behavior?

Organizational behavior is directly concerned with the understanding, prediction, and control of human behavior in organizations. Organizational behavior is the study of both group and individual performance and activity within an organization.

This area of study examines human behavior in a work environment and determines its impact on job structure, performance, communication, motivation, leadership , etc.

It is the systematic study and application of knowledge about how individuals and groups act within their work organizations. OB draws from other disciplines to create a unique field.

For example, when we review topics such as personality and motivation, we will again review studies from the field of psychology. The topic of team processes relies heavily on the field of sociology.

When we study power and influence in organizations, we borrow heavily from political sciences.

Even medical science contributes to the organizational behavior field, particularly in studying stress and its effects on individuals.

There is increasing agreement as to the components or topics that constitute the subject area of OB.

Although there is still considerable debate as to the relative importance of change, there appears to be general agreement that OB includes the core topics of motivation, leader behavior and power, interpersonal communication, group structure and processes, learning, attitude development, and perception, change processes, conflict, work design, and work stress.

Features of Organizational Behavior

Organizational behavior is the study and application of knowledge about how people, individuals, and groups act in organizations. It does this by taking a system approach.

It interprets people-organization relationships in terms of the whole person, the whole group, the whole organization, and the whole social system.

Its purpose is to build better relationships by achieving human, organizational, and social objectives.

Organizational Behavior is;

• A Separate Field of Study and not a Discipline Only.
• An Interdisciplinary Approach.
• Applied Science.
• Normative Science.
• A Humanistic and Optimistic Approach.
• A Total System Approach.

These 6 features or characteristics show the nature of Organizational behavior which is the study of understanding and controlling behavior within the organization.

Objectives of Organizational Behavior

The organizations in which people work have an effect on their thoughts, feelings, and actions. These thoughts, feelings, and actions, in turn, affect the organization itself.

Organizational behavior studies the mechanisms governing these interactions, seeking to identify and foster behaviors conducive to the survival and effectiveness of the organization.

• Job Satisfaction .
• Finding the Right People.
• Organizational Culture .
• Leadership and Conflict Resolution.
• Understanding Employees Better.
• Understand how to Develop Good Leaders.
• Develop a Good Team.
• Higher Productivity .

These 8 objectives of organizational behavior show that OB is concerned with people within the organization, how they interact, what is the level of their satisfaction, the level of motivation, and finding ways to improve it in a way that yields the most productivity.

Fundamental Concepts of Organizational Behavior

Organization Behavior is based on a few fundamental concepts which revolve around the nature of people and organizations.

• Individual Differences.
• Perception.
• A Whole Person.
• Motivated Behavior.
• The desire for Involvement.
• The value of the Person.
• Human Dignity.
• Organizations are Social Systems.
• Mutuality of Interest.
• Holistic Concept.

Main Challenges and Opportunities of Organizational Behavior

Challenges and opportunities of organizational behavior are massive and rapidly changing for improving productivity and meeting business goals.

• Improving Peoples’s Skills.
• Improving Quality and Productivity.
• Total Quality Management (TQM).
• Managing Workforce Diversity .
• Responding to Globalization.
• Empowering People.
• Coping with Temporariness.
• Stimulating Innovation and Change.
• Emergence of E-Organisation & E-Commerce.
• Improving Ethical Behavior.
• Improving Customer Service.
• Helping Employees Balance Work-Life Conflicts.
• Flattening World.

Read more about 13 Challenges and Opportunities of Organizational Behavior .

Limitations of Organizational Behavior

Recognize the limitations of organizational behavior. Organizational behavior will not abolish conflict and frustration; it can only reduce them. It is a way to improve, not an absolute answer to problems.

Furthermore, it is but part of the whole cloth of an organization.

We can discuss organizational behavior as a separate subject, but to apply it, we must tie it to the whole reality. Improved organizational behavior will not solve unemployment.

Organizational behavior will not make up for our deficiencies and cannot substitute for poor planning, inept organizing, or inadequate controls. It is only one of the many systems operating within a larger social system.

3 major limitations of OB are;

• Behavioral Bias.
• The Law of Diminishing Returns.
• Unethical Manipulation of People.

Learn how these organizational behavior limitations work.

Organizational Behavior Model

The OB model shows the 3 levels, Individual-level, Group level, and Organization System-level and how they impact the elements of human output.

The above figure presents the skeleton on which constructed the OB model.

It proposes that there are three levels of analysis in OB and that, as we move from the individual level to the organization systems level, we systematically add to our understanding of organizational behavior.

The three basic levels are analogous to building blocks; each is constructed on the previous level.

Group concepts grow out of the foundation laid in the individual section; we overlay constraints on the individual and group to arrive at organizational behavior.

Key Forces Affecting Organizational Behavior

There is a complex set of key forces that affect organizational behavior today. These key forces are classified into four areas;

• Technology.
• Environment.

There is an interaction between people, structure, and technology, and the environment influences these elements. 4 key forces affecting Organizational behavior and it is applied.

Contributing Disciplines to the Organizational Behavior field

There are some important disciplines in the organizational behavior field that developed it extensively.

Due to the increase in organizational complexity, various types of knowledge are required and help in many ways.

The major disciplines are;

• Psychology.
• Social Psychology.
• Anthropology.
• Political Sciences.

Learn more about the  Contributing Disciplines to the Organizational Behavior field .

4 Approaches to Organizational Behavior studies

Organizational behavior approaches are a result of the research done by experts in this field.

These experts studied and attempted to quantify research done about the actions and reactions of employees with regard to their work environments.

• Human resources approach .
• Contingency approach.
• Productivity approach.
• Systems approach.

Learn how the  4 Approaches to Organizational Behavior studies work.

Research Methodology of Organizational Behavior

The understanding and effective application of organizational behavior depends on a rigorous research methodology .

The search for the truth of why people behave the way they do is a very delicate and complicated process.

In fact, the problems are so great that many scholars, Chiefly from the physical and engineering sciences, argue that there can be no precise science of behavior.

The research method of organizational behavior starts with theory, the use of research designs, and checking the validity of studies.

Reasons for Studying Organizational Behavior

Organizational behavior is concerned with studying what people do in an organization and how that behavior affects the organization’s performance.

OB studies put focus on motivation , leader behavior and power, interpersonal communication, group structure and processes, learning, attitude development and perception, change processes, conflict, work design, and work stress.

OB draws heavily from behavioral and social sciences, most importantly from psychology.

There are several practical reasons why we study Organizational behavior;

• OB is the study of learning how to predict human behavior and then apply it in some useful way to make the organization more effective. It helps in the effective utilization of people working in the organization and guarantees the success of the organization.
• OB helps managers to understand the basis of motivation and what they should do to motivate their subordinates.
• OB helps maintain cordial industrial relations, which helps to increase the industry’s overall productivity.
• It helps greatly in improving bur inter-personal relations in the organizations.
• It helps managers apply appropriate motivational techniques in accordance with the nature of individual employees who exhibit a learning difference in many respects.

That is, it interprets people-organization relationships in terms of the whole person, the whole group, the whole organization, and the whole social system.

Its purpose is to build better relationships by achieving human, organizational, and social objectives. OB encompasses a wide range of topics, such as human behavior, change, leadership, teams, etc.

Organizational behavior has a great impact on individuals and also on organizations that cannot be ignored. To run businesses effectively and efficiently, studying organizational behavior is essential.

After this overview on organizational behavior; explore complete guideline on organizational behavior .

• Learning: Meaning, Process, Characteristics, Theories
• Personality Traits: Big Five Personality Traits and Myers-Briggs Type Indicator
• Values vs. Attitudes: Similarities & Difference
• Organizational Conflict: Functions, Source, Effects
• 8 Causes of Job Dissatisfaction
• Attitude: Definition, Nature and Characteristics [Explained]
• 10 Components of Learning
• 3 Stages of Organizational Socialization
• Job Satisfaction in Organizational Behavior
• 5 Principles of Learning
• 4 Functions of Attitude
• What is Conflict Management?
• 4 Levels of Conflict
• Components of Conflict
• Models of Conflict