presentation layer in communication

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Prerequisite : OSI Model

Introduction : Presentation Layer is the 6th layer in the Open System Interconnection (OSI) model. This layer is also known as Translation layer, as this layer serves as a data translator for the network. The data which this layer receives from the Application Layer is extracted and manipulated here as per the required format to transmit over the network. The main responsibility of this layer is to provide or define the data format and encryption. The presentation layer is also called as Syntax layer since it is responsible for maintaining the proper syntax of the data which it either receives or transmits to other layer(s).

Functions of Presentation Layer :

The presentation layer, being the 6th layer in the OSI model, performs several types of functions, which are described below-

• Presentation layer format and encrypts data to be sent across the network.
• This layer takes care that the data is sent in such a way that the receiver will understand the information (data) and will be able to use the data efficiently and effectively.
• This layer manages the abstract data structures and allows high-level data structures (example- banking records), which are to be defined or exchanged.
• This layer carries out the encryption at the transmitter and decryption at the receiver.
• This layer carries out data compression to reduce the bandwidth of the data to be transmitted (the primary goal of data compression is to reduce the number of bits which is to be transmitted).
• This layer is responsible for interoperability (ability of computers to exchange and make use of information) between encoding methods as different computers use different encoding methods.
• This layer basically deals with the presentation part of the data.
• Presentation layer, carries out the data compression (number of bits reduction while transmission), which in return improves the data throughput.
• This layer also deals with the issues of string representation.
• The presentation layer is also responsible for integrating all the formats into a standardized format for efficient and effective communication.
• This layer encodes the message from the user-dependent format to the common format and vice-versa for communication between dissimilar systems.
• This layer deals with the syntax and semantics of the messages.
• This layer also ensures that the messages which are to be presented to the upper as well as the lower layer should be standardized as well as in an accurate format too.
• Presentation layer is also responsible for translation, formatting, and delivery of information for processing or display.
• This layer also performs serialization (process of translating a data structure or an object into a format that can be stored or transmitted easily).

Features of Presentation Layer in the OSI model: Presentation layer, being the 6th layer in the OSI model, plays a vital role while communication is taking place between two devices in a network.

List of features which are provided by the presentation layer are:

• Presentation layer could apply certain sophisticated compression techniques, so fewer bytes of data are required to represent the information when it is sent over the network.
• If two or more devices are communicating over an encrypted connection, then this presentation layer is responsible for adding encryption on the sender’s end as well as the decoding the encryption on the receiver’s end so that it can represent the application layer with unencrypted, readable data.
• This layer formats and encrypts data to be sent over a network, providing freedom from compatibility problems.
• This presentation layer also negotiates the Transfer Syntax.
• This presentation layer is also responsible for compressing data it receives from the application layer before delivering it to the session layer (which is the 5th layer in the OSI model) and thus improves the speed as well as the efficiency of communication by minimizing the amount of the data to be transferred.

Working of Presentation Layer in the OSI model : Presentation layer in the OSI model, as a translator, converts the data sent by the application layer of the transmitting node into an acceptable and compatible data format based on the applicable network protocol and architecture.  Upon arrival at the receiving computer, the presentation layer translates data into an acceptable format usable by the application layer. Basically, in other words, this layer takes care of any issues occurring when transmitted data must be viewed in a format different from the original format. Being the functional part of the OSI mode, the presentation layer performs a multitude (large number of) data conversion algorithms and character translation functions. Mainly, this layer is responsible for managing two network characteristics: protocol (set of rules) and architecture.

Presentation Layer Protocols : Presentation layer being the 6th layer, but the most important layer in the OSI model performs several types of functionalities, which makes sure that data which is being transferred or received should be accurate or clear to all the devices which are there in a closed network. Presentation Layer, for performing translations or other specified functions, needs to use certain protocols which are defined below –

• Apple Filing Protocol (AFP): Apple Filing Protocol is the proprietary network protocol (communications protocol) that offers services to macOS or the classic macOS. This is basically the network file control protocol specifically designed for Mac-based platforms.
• Lightweight Presentation Protocol (LPP): Lightweight Presentation Protocol is that protocol which is used to provide ISO presentation services on the top of TCP/IP based protocol stacks.
• NetWare Core Protocol (NCP): NetWare Core Protocol is the network protocol which is used to access file, print, directory, clock synchronization, messaging, remote command execution and other network service functions.
• Network Data Representation (NDR): Network Data Representation is basically the implementation of the presentation layer in the OSI model, which provides or defines various primitive data types, constructed data types and also several types of data representations.
• External Data Representation (XDR): External Data Representation (XDR) is the standard for the description and encoding of data. It is useful for transferring data between computer architectures and has been used to communicate data between very diverse machines. Converting from local representation to XDR is called encoding, whereas converting XDR into local representation is called decoding.
• Secure Socket Layer (SSL): The Secure Socket Layer protocol provides security to the data that is being transferred between the web browser and the server. SSL encrypts the link between a web server and a browser, which ensures that all data passed between them remains private and free from attacks.

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The OSI Model – The 7 Layers of Networking Explained in Plain English

This article explains the Open Systems Interconnection (OSI) model and the 7 layers of networking, in plain English.

The OSI model is a conceptual framework that is used to describe how a network functions. In plain English, the OSI model helped standardize the way computer systems send information to each other.

Learning networking is a bit like learning a language - there are lots of standards and then some exceptions. Therefore, it’s important to really understand that the OSI model is not a set of rules. It is a tool for understanding how networks function.

Once you learn the OSI model, you will be able to further understand and appreciate this glorious entity we call the Internet, as well as be able to troubleshoot networking issues with greater fluency and ease.

All hail the Internet!

Prerequisites

You don’t need any prior programming or networking experience to understand this article. However, you will need:

• Basic familiarity with common networking terms (explained below)
• A curiosity about how things work :)

Learning Objectives

Over the course of this article, you will learn:

• What the OSI model is
• The purpose of each of the 7 layers
• The problems that can happen at each of the 7 layers
• The difference between TCP/IP model and the OSI model

Common Networking Terms

Here are some common networking terms that you should be familiar with to get the most out of this article. I’ll use these terms when I talk about OSI layers next.

A node is a physical electronic device hooked up to a network, for example a computer, printer, router, and so on. If set up properly, a node is capable of sending and/or receiving information over a network.

Nodes may be set up adjacent to one other, wherein Node A can connect directly to Node B, or there may be an intermediate node, like a switch or a router, set up between Node A and Node B.

Typically, routers connect networks to the Internet and switches operate within a network to facilitate intra-network communication. Learn more about hub vs. switch vs. router.

Here's an example:

For the nitpicky among us (yep, I see you), host is another term that you will encounter in networking. I will define a host as a type of node that requires an IP address. All hosts are nodes, but not all nodes are hosts. Please Tweet angrily at me if you disagree.

Links connect nodes on a network. Links can be wired, like Ethernet, or cable-free, like WiFi.

Links to can either be point-to-point, where Node A is connected to Node B, or multipoint, where Node A is connected to Node B and Node C.

When we’re talking about information being transmitted, this may also be described as a one-to-one vs. a one-to-many relationship.

A protocol is a mutually agreed upon set of rules that allows two nodes on a network to exchange data.

“A protocol defines the rules governing the syntax (what can be communicated), semantics (how it can be communicated), and synchronization (when and at what speed it can be communicated) of the communications procedure. Protocols can be implemented on hardware, software, or a combination of both. Protocols can be created by anyone, but the most widely adopted protocols are based on standards.” - The Illustrated Network.

Both wired and cable-free links can have protocols.

While anyone can create a protocol, the most widely adopted protocols are often based on standards published by Internet organizations such as the Internet Engineering Task Force (IETF).

A network is a general term for a group of computers, printers, or any other device that wants to share data.

Network types include LAN, HAN, CAN, MAN, WAN, BAN, or VPN. Think I’m just randomly rhyming things with the word can ? I can ’t say I am - these are all real network types. Learn more here .

Topology describes how nodes and links fit together in a network configuration, often depicted in a diagram. Here are some common network topology types:

A network consists of nodes, links between nodes, and protocols that govern data transmission between nodes.

At whatever scale and complexity networks get to, you will understand what’s happening in all computer networks by learning the OSI model and 7 layers of networking.

What is the OSI Model?

The OSI model consists of 7 layers of networking.

First, what’s a layer?

No, a layer - not a lair . Here there are no dragons.

A layer is a way of categorizing and grouping functionality and behavior on and of a network.

In the OSI model, layers are organized from the most tangible and most physical, to less tangible and less physical but closer to the end user.

Each layer abstracts lower level functionality away until by the time you get to the highest layer. All the details and inner workings of all the other layers are hidden from the end user.

How to remember all the names of the layers? Easy.

• Please | Physical Layer
• Do | Data Link Layer
• Not | Network Layer
• Tell (the) | Transport Layer
• Secret | Session Layer
• Password (to) | Presentation Layer
• Anyone | Application Layer

Keep in mind that while certain technologies, like protocols, may logically “belong to” one layer more than another, not all technologies fit neatly into a single layer in the OSI model. For example, Ethernet, 802.11 (Wifi) and the Address Resolution Protocol (ARP) procedure operate on >1 layer.

The OSI is a model and a tool, not a set of rules.

OSI Layer 1

Layer 1 is the physical layer . There’s a lot of technology in Layer 1 - everything from physical network devices, cabling, to how the cables hook up to the devices. Plus if we don’t need cables, what the signal type and transmission methods are (for example, wireless broadband).

Instead of listing every type of technology in Layer 1, I’ve created broader categories for these technologies. I encourage readers to learn more about each of these categories:

• Nodes (devices) and networking hardware components. Devices include hubs, repeaters, routers, computers, printers, and so on. Hardware components that live inside of these devices include antennas, amplifiers, Network Interface Cards (NICs), and more.
• Device interface mechanics. How and where does a cable connect to a device (cable connector and device socket)? What is the size and shape of the connector, and how many pins does it have? What dictates when a pin is active or inactive?
• Functional and procedural logic. What is the function of each pin in the connector - send or receive? What procedural logic dictates the sequence of events so a node can start to communicate with another node on Layer 2?
• Cabling protocols and specifications. Ethernet (CAT), USB, Digital Subscriber Line (DSL) , and more. Specifications include maximum cable length, modulation techniques, radio specifications, line coding, and bits synchronization (more on that below).
• Cable types. Options include shielded or unshielded twisted pair, untwisted pair, coaxial and so on. Learn more about cable types here .
• Signal type. Baseband is a single bit stream at a time, like a railway track - one-way only. Broadband consists of multiple bit streams at the same time, like a bi-directional highway.
• Signal transmission method (may be wired or cable-free). Options include electrical (Ethernet), light (optical networks, fiber optics), radio waves (802.11 WiFi, a/b/g/n/ac/ax variants or Bluetooth). If cable-free, then also consider frequency: 2.5 GHz vs. 5 GHz. If it’s cabled, consider voltage. If cabled and Ethernet, also consider networking standards like 100BASE-T and related standards.

The data unit on Layer 1 is the bit.

A bit the smallest unit of transmittable digital information. Bits are binary, so either a 0 or a 1. Bytes, consisting of 8 bits, are used to represent single characters, like a letter, numeral, or symbol.

Bits are sent to and from hardware devices in accordance with the supported data rate (transmission rate, in number of bits per second or millisecond) and are synchronized so the number of bits sent and received per unit of time remains consistent (this is called bit synchronization). The way bits are transmitted depends on the signal transmission method.

Nodes can send, receive, or send and receive bits. If they can only do one, then the node uses a simplex mode. If they can do both, then the node uses a duplex mode. If a node can send and receive at the same time, it’s full-duplex – if not, it’s just half-duplex.

The original Ethernet was half-duplex. Full-duplex Ethernet is an option now, given the right equipment.

How to Troubleshoot OSI Layer 1 Problems

Here are some Layer 1 problems to watch out for:

• Defunct cables, for example damaged wires or broken connectors
• Broken hardware network devices, for example damaged circuits
• Stuff being unplugged (...we’ve all been there)

If there are issues in Layer 1, anything beyond Layer 1 will not function properly.

Layer 1 contains the infrastructure that makes communication on networks possible.

It defines the electrical, mechanical, procedural, and functional specifications for activating, maintaining, and deactivating physical links between network devices. - Source

Fun fact: deep-sea communications cables transmit data around the world. This map will blow your mind: https://www.submarinecablemap.com/

And because you made it this far, here’s a koala:

OSI Layer 2

Layer 2 is the data link layer . Layer 2 defines how data is formatted for transmission, how much data can flow between nodes, for how long, and what to do when errors are detected in this flow.

In more official tech terms:

• Line discipline. Who should talk for how long? How long should nodes be able to transit information for?
• Flow control. How much data should be transmitted?
• Error control - detection and correction . All data transmission methods have potential for errors, from electrical spikes to dirty connectors. Once Layer 2 technologies tell network administrators about an issue on Layer 2 or Layer 1, the system administrator can correct for those errors on subsequent layers. Layer 2 is mostly concerned with error detection, not error correction. ( Source )

There are two distinct sublayers within Layer 2:

• Media Access Control (MAC): the MAC sublayer handles the assignment of a hardware identification number, called a MAC address, that uniquely identifies each device on a network. No two devices should have the same MAC address. The MAC address is assigned at the point of manufacturing. It is automatically recognized by most networks. MAC addresses live on Network Interface Cards (NICs). Switches keep track of all MAC addresses on a network. Learn more about MAC addresses on PC Mag and in this article . Learn more about network switches here .
• Logical Link Control (LLC): the LLC sublayer handles framing addressing and flow control. The speed depends on the link between nodes, for example Ethernet or Wifi.

The data unit on Layer 2 is a frame .

Each frame contains a frame header, body, and a frame trailer:

• Header: typically includes MAC addresses for the source and destination nodes.
• Body: consists of the bits being transmitted.
• Trailer: includes error detection information. When errors are detected, and depending on the implementation or configuration of a network or protocol, frames may be discarded or the error may be reported up to higher layers for further error correction. Examples of error detection mechanisms: Cyclic Redundancy Check (CRC) and Frame Check Sequence (FCS). Learn more about error detection techniques here .

Typically there is a maximum frame size limit, called an Maximum Transmission Unit, MTU. Jumbo frames exceed the standard MTU, learn more about jumbo frames here .

How to Troubleshoot OSI Layer 2 Problems

Here are some Layer 2 problems to watch out for:

• All the problems that can occur on Layer 1
• Unsuccessful connections (sessions) between two nodes
• Sessions that are successfully established but intermittently fail
• Frame collisions

The Data Link Layer allows nodes to communicate with each other within a local area network. The foundations of line discipline, flow control, and error control are established in this layer.

OSI Layer 3

Layer 3 is the network layer . This is where we send information between and across networks through the use of routers. Instead of just node-to-node communication, we can now do network-to-network communication.

Routers are the workhorse of Layer 3 - we couldn’t have Layer 3 without them. They move data packets across multiple networks.

Not only do they connect to Internet Service Providers (ISPs) to provide access to the Internet, they also keep track of what’s on its network (remember that switches keep track of all MAC addresses on a network), what other networks it’s connected to, and the different paths for routing data packets across these networks.

Routers store all of this addressing and routing information in routing tables.

Here’s a simple example of a routing table:

The data unit on Layer 3 is the data packet . Typically, each data packet contains a frame plus an IP address information wrapper. In other words, frames are encapsulated by Layer 3 addressing information.

The data being transmitted in a packet is also sometimes called the payload . While each packet has everything it needs to get to its destination, whether or not it makes it there is another story.

Layer 3 transmissions are connectionless, or best effort - they don't do anything but send the traffic where it’s supposed to go. More on data transport protocols on Layer 4.

Once a node is connected to the Internet, it is assigned an Internet Protocol (IP) address, which looks either like 172.16. 254.1 (IPv4 address convention) or like 2001:0db8:85a3:0000:0000:8a2e:0370:7334 (IPv6 address convention). Routers use IP addresses in their routing tables.

IP addresses are associated with the physical node’s MAC address via the Address Resolution Protocol (ARP), which resolves MAC addresses with the node’s corresponding IP address.

ARP is conventionally considered part of Layer 2, but since IP addresses don’t exist until Layer 3, it’s also part of Layer 3.

How to Troubleshoot OSI Layer 3 Problems

Here are some Layer 3 problems to watch out for:

• All the problems that can crop up on previous layers :)
• Faulty or non-functional router or other node
• IP address is incorrectly configured

Many answers to Layer 3 questions will require the use of command-line tools like ping , trace , show ip route , or show ip protocols . Learn more about troubleshooting on layer 1-3 here .

The Network Layer allows nodes to connect to the Internet and send information across different networks.

OSI Layer 4

Layer 4 is the transport layer . This where we dive into the nitty gritty specifics of the connection between two nodes and how information is transmitted between them. It builds on the functions of Layer 2 - line discipline, flow control, and error control.

This layer is also responsible for data packet segmentation, or how data packets are broken up and sent over the network.

Unlike the previous layer, Layer 4 also has an understanding of the whole message, not just the contents of each individual data packet. With this understanding, Layer 4 is able to manage network congestion by not sending all the packets at once.

The data units of Layer 4 go by a few names. For TCP, the data unit is a packet. For UDP, a packet is referred to as a datagram. I’ll just use the term data packet here for the sake of simplicity.

Transmission Control Protocol (TCP) and User Datagram Protocol (UDP) are two of the most well-known protocols in Layer 4.

TCP, a connection-oriented protocol, prioritizes data quality over speed.

TCP explicitly establishes a connection with the destination node and requires a handshake between the source and destination nodes when data is transmitted. The handshake confirms that data was received. If the destination node does not receive all of the data, TCP will ask for a retry.

TCP also ensures that packets are delivered or reassembled in the correct order. Learn more about TCP here .

UDP, a connectionless protocol, prioritizes speed over data quality. UDP does not require a handshake, which is why it’s called connectionless.

Because UDP doesn’t have to wait for this acknowledgement, it can send data at a faster rate, but not all of the data may be successfully transmitted and we’d never know.

If information is split up into multiple datagrams, unless those datagrams contain a sequence number, UDP does not ensure that packets are reassembled in the correct order. Learn more about UDP here .

TCP and UDP both send data to specific ports on a network device, which has an IP address. The combination of the IP address and the port number is called a socket.

Learn more about sockets here .

Learn more about the differences and similarities between these two protocols here .

How to Troubleshoot OSI Layer 4 Problems

Here are some Layer 4 problems to watch out for:

• Blocked ports - check your Access Control Lists (ACL) & firewalls
• Quality of Service (QoS) settings. QoS is a feature of routers/switches that can prioritize traffic, and they can really muck things up. Learn more about QoS here .

The Transport Layer provides end-to-end transmission of a message by segmenting a message into multiple data packets; the layer supports connection-oriented and connectionless communication.

OSI Layer 5

Layer 5 is the session layer . This layer establishes, maintains, and terminates sessions.

A session is a mutually agreed upon connection that is established between two network applications. Not two nodes! Nope, we’ve moved on from nodes. They were so Layer 4.

Just kidding, we still have nodes, but Layer 5 doesn’t need to retain the concept of a node because that’s been abstracted out (taken care of) by previous layers.

So a session is a connection that is established between two specific end-user applications. There are two important concepts to consider here:

• Client and server model: the application requesting the information is called the client, and the application that has the requested information is called the server.
• Request and response model: while a session is being established and during a session, there is a constant back-and-forth of requests for information and responses containing that information or “hey, I don’t have what you’re requesting.”

Sessions may be open for a very short amount of time or a long amount of time. They may fail sometimes, too.

Depending on the protocol in question, various failure resolution processes may kick in. Depending on the applications/protocols/hardware in use, sessions may support simplex, half-duplex, or full-duplex modes.

Examples of protocols on Layer 5 include Network Basic Input Output System (NetBIOS) and Remote Procedure Call Protocol (RPC), and many others.

From here on out (layer 5 and up), networks are focused on ways of making connections to end-user applications and displaying data to the user.

How to Troubleshoot OSI Layer 5 Problems

Here are some Layer 5 problems to watch out for:

• Servers are unavailable
• Servers are incorrectly configured, for example Apache or PHP configs
• Session failure - disconnect, timeout, and so on.

The Session Layer initiates, maintains, and terminates connections between two end-user applications. It responds to requests from the presentation layer and issues requests to the transport layer.

OSI Layer 6

Layer 6 is the presentation layer . This layer is responsible for data formatting, such as character encoding and conversions, and data encryption.

The operating system that hosts the end-user application is typically involved in Layer 6 processes. This functionality is not always implemented in a network protocol.

Layer 6 makes sure that end-user applications operating on Layer 7 can successfully consume data and, of course, eventually display it.

There are three data formatting methods to be aware of:

• American Standard Code for Information Interchange (ASCII): this 7-bit encoding technique is the most widely used standard for character encoding. One superset is ISO-8859-1, which provides most of the characters necessary for languages spoken in Western Europe.
• Extended Binary-Coded Decimal Interchange Code (EBDCIC): designed by IBM for mainframe usage. This encoding is incompatible with other character encoding methods.
• Unicode: character encodings can be done with 32-, 16-, or 8-bit characters and attempts to accommodate every known, written alphabet.

Learn more about character encoding methods in this article , and also here .

Encryption: SSL or TLS encryption protocols live on Layer 6. These encryption protocols help ensure that transmitted data is less vulnerable to malicious actors by providing authentication and data encryption for nodes operating on a network. TLS is the successor to SSL.

How to Troubleshoot OSI Layer 6 Problems

Here are some Layer 6 problems to watch out for:

• Non-existent or corrupted drivers
• Incorrect OS user access level

The Presentation Layer formats and encrypts data.

OSI Layer 7

Layer 7 is the application layer .

True to its name, this is the layer that is ultimately responsible for supporting services used by end-user applications. Applications include software programs that are installed on the operating system, like Internet browsers (for example, Firefox) or word processing programs (for example, Microsoft Word).

Applications can perform specialized network functions under the hood and require specialized services that fall under the umbrella of Layer 7.

Electronic mail programs, for example, are specifically created to run over a network and utilize networking functionality, such as email protocols, which fall under Layer 7.

Applications will also control end-user interaction, such as security checks (for example, MFA), identification of two participants, initiation of an exchange of information, and so on.

Protocols that operate on this level include File Transfer Protocol (FTP), Secure Shell (SSH), Simple Mail Transfer Protocol (SMTP), Internet Message Access Protocol (IMAP), Domain Name Service (DNS), and Hypertext Transfer Protocol (HTTP).

While each of these protocols serve different functions and operate differently, on a high level they all facilitate the communication of information. ( Source )

How to Troubleshoot OSI Layer 7 Problems

Here are some Layer 7 problems to watch out for:

• All issues on previous layers
• Incorrectly configured software applications
• User error (... we’ve all been there)

The Application Layer owns the services and functions that end-user applications need to work. It does not include the applications themselves.

Our Layer 1 koala is all grown up.

Learning check - can you apply makeup to a koala?

Don’t have a koala?

Well - answer these questions instead. It’s the next best thing, I promise.

• What is the OSI model?
• What are each of the layers?
• How could I use this information to troubleshoot networking issues?

Congratulations - you’ve taken one step farther to understanding the glorious entity we call the Internet.

Learning Resources

Many, very smart people have written entire books about the OSI model or entire books about specific layers. I encourage readers to check out any O’Reilly-published books about the subject or about network engineering in general.

Here are some resources I used when writing this article:

• The Illustrated Network, 2nd Edition
• Protocol Data Unit (PDU): https://www.geeksforgeeks.org/difference-between-segments-packets-and-frames/
• Troubleshooting Along the OSI Model: https://www.pearsonitcertification.com/articles/article.aspx?p=1730891
• The OSI Model Demystified: https://www.youtube.com/watch?v=HEEnLZV2wGI
• OSI Model for Dummies: https://www.dummies.com/programming/networking/layers-in-the-osi-model-of-a-computer-network/

Chloe Tucker is an artist and computer science enthusiast based in Portland, Oregon. As a former educator, she's continuously searching for the intersection of learning and teaching, or technology and art. Reach out to her on Twitter @_chloetucker and check out her website at chloe.dev .

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The OSI Model’s 7 Layers, Explained

The seven layers in the Open Systems Interconnection (OSI) model each serve a specific function and work together to create an efficient network communication system.

The Open Systems Interconnection (OSI) model is a framework in network communication that simplifies complex network interactions into a structured format. 

What Is the OSI Model?

The Open Systems Interconnection model is a framework in network communication designed to simplify complex network interactions into a structured format. This architecture has seven layers, each of which serves a specific function. All seven layers work together to create a robust and efficient network communication system.

Each of its seven layers has a distinct role, ensuring efficient data transfer from one device to another . The OSI model is essential for understanding how data is transmitted in a network and is also a practical guide for network protocol design and problem solving.

learn more about cybersecurity An Introduction to Microsegmentation in Network Security

The OSI model, developed by the International Organization for Standardization , outlines the essential functions of networking and telecommunications systems for practical application. It plays a crucial role in telecommunications, where vendors use it to define the features and capabilities of their products and services.

This approach allows for a detailed explanation of different aspects of network communication, including transport protocols, addressing schemes and data packaging methods. As a result, the OSI model resolves the complexities of network communication and fosters a more integrated and coherent digital world .

The 7 Layers of the OSI Model

Each layer of the OSI model serves a specific function, yet they work in harmony to create a robust and efficient network communication system. Understanding these layers provides valuable insights into the complexities of network design and operation, showcasing the intricate nature of modern digital communication.  

Layer 7: Application Layer

Functionality: The Application Layer is the closest to the end user. It facilitates user interaction with networked systems, providing interfaces and protocols for web browsers, email clients and other applications.

Key protocols: Protocols like HTTP, FTP and SMTP operate at this layer, enabling services such as web browsing, file transfers and email communications.

Layer 6: Presentation Layer

Role: The Presentation Layer acts as a translator, converting data formats from the application layer into a network-compatible format and vice versa. It ensures that data sent from one system is readable by another.

Data formatting: This layer is responsible for data encryption and compression, playing a significant role in maintaining data privacy and efficient transmission.

Layer 5: Session Layer

Managing sessions: It establishes, manages and terminates sessions between applications. This layer ensures that sessions are maintained for the duration of the communication.

Coordination: The Session Layer coordinates communication between systems, managing dialogues and synchronizing data exchange.

Layer 4: Transport Layer

Data segmentation and control: The Transport Layer is crucial for segmenting data into smaller packets. It ensures end-to-end data integrity and delivery, managing flow control, error correction and sequencing.

Protocols: TCP (Transmission Control Protocol) and UDP (User Datagram Protocol) are key protocols in this layer, differing in their approach to data transmission.

Layer 3: Network Layer

Routing and addressing: This layer is responsible for logical addressing and routing data packets across different networks. It determines the best path for data to travel from source to destination.

Internet protocol: The Internet Protocol (IP), fundamental for internet data exchange, operates at this layer.

Layer 2: Data Link Layer

Framing and MAC addressing: The Data Link Layer frames data into packets. It handles physical addressing through MAC addresses, ensuring that data is directed to the correct hardware.

Error detection: This layer is also involved in error detection and handling, improving overall data transmission reliability.

Layer 1: Physical Layer

Physical transmission: The Physical Layer deals with the physical aspects of data transmission, including cable types, electrical signals and data rates.

Hardware components: It involves hardware components like cables, switches and network interface cards, forming the foundation of network communication.

How Data Flows in the OSI Model

Understanding this data flow process is crucial for professionals, as it aids in diagnosing and troubleshooting network issues, designing efficient network solutions and ensuring robust data security and management.

Encapsulation Process

When data is sent, it begins at the Application Layer and moves down through the layers. At each stage, it is encapsulated with the necessary headers, trailers, and other control information relevant to that layer. For instance, at the Transport Layer, data is segmented and encapsulated with port numbers, while at the Network Layer, IP addresses are added.

Each layer plays a role in preparing the data for transmission. The Presentation Layer may encrypt the data for security, while the Data Link Layer ensures it is formatted into frames suitable for physical transmission.

Data Transmission Across the Network

The Physical Layer transmits the raw bits over a physical medium, such as a cable or wireless network. This transmission is the actual movement of data across the network. In cases where data must move across different networks, the Network Layer’s routing functionalities become crucial. It ensures that data packets find the most efficient path to their destination.

Decapsulation Process

Upon reaching the destination, the data moves up the OSI model, with each layer removing its respective encapsulation. The Data Link Layer, for instance, removes framing, and the Transport Layer checks for transmission errors and reassembles the data segments. Once the data reaches the Application Layer, it is in its original format and ready to be used by the receiving application, whether it’s an email client, a web browser or any other networked software.

Seamless Data Flow

The OSI model ensures that each layer only communicates with its immediate upper and lower layers, creating a seamless flow. This layered approach means changes in one layer’s protocols or functionalities can occur without disrupting the entire network.

OSI Model Advantages

The OSI model is a cornerstone in network architecture for several reasons:

Simplification of network design

The OSI model’s layered approach breaks down complex network processes, making design and operation more manageable. Each layer focuses on a specific aspect of communication, allowing for independent development and easier troubleshooting.

Standardization and interoperability

It establishes universal standards for network communication, enabling different technologies to interact seamlessly. This interoperability is crucial for the efficient functioning of diverse network devices and applications.

Flexibility and Scalability

Adaptable to technological advancements, the OSI model allows individual layers to evolve without overhauling the entire system. This scalability makes it suitable for various network sizes and types.

Enhanced Security

Security measures are integrated at multiple layers, providing a robust defense against threats. Each layer can address specific security concerns, leading to comprehensive network protection.

Real-World Applications of the OSI Model

The OSI model’s influence extends well beyond theoretical concepts, playing a crucial role in various practical aspects of networking:

Network Design and Protocol Development

Network professionals use the OSI model as a blueprint for structuring and developing robust networks. It guides the creation of new protocols, ensuring seamless integration and functionality across different network layers.

Efficient Troubleshooting and Management

In troubleshooting, the OSI model provides a systematic approach for identifying issues, from physical connectivity to application-level errors. It also aids in network maintenance and performance optimization, addressing each layer to enhance overall efficiency.

Cybersecurity Strategy

The model is foundational in crafting layered security strategies . By implementing security measures at different layers, it offers comprehensive protection against various cyber threats. Understanding the OSI layers is key in detecting and mitigating attacks targeting specific network segments.

Educational and Training Tool

It serves as an essential framework in networking education, helping students and professionals alike understand complex network operations. The OSI model is a cornerstone in training programs , emphasizing the intricacies of network architecture and security.

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OSI Model vs. TCP/IP Model

While the OSI model offers a detailed conceptual framework, the TCP/IP model is recognized for its practical application in today’s internet-driven world.

Structural Differences

OSI model : Introduced as a comprehensive, protocol-independent framework, the OSI model details seven distinct layers, offering a more granular approach to network communication.

TCP/IP model : Developed earlier by the U.S. Department of Defense, the TCP/IP model consists of four layers (Application, Transport, Internet and Network Access), combining certain OSI layers.

Theoretical vs. Practical Approach

OSI model : Developed as a theoretical and universal networking model, it’s used more for educational purposes to explain how networks operate.

TCP/IP model : This model is designed around specific standard protocols, focusing on solving practical communication issues. It leaves sequencing and acknowledgment functions to the transport layer, differing from the OSI approach.

Adoption and Use

OSI model: While not widely implemented in its entirety, the OSI model’s clear layer separation is influential in protocol design and network education; simpler applications in the OSI framework may not utilize all seven layers, with only the first three layers (Physical, Data Link, and Network) being mandatory for basic data communication.

TCP/IP model : The dominant model used in most network architectures today, especially in internet-related communications. In TCP/IP, most applications engage all layers for communication.

Frequently Asked Questions

Why is the osi model important.

The OSI model is crucial for standardizing network communication and ensuring interoperability between various devices and systems. It simplifies network design and troubleshooting and serves as a fundamental educational tool in networking.

What are the 7 layers of the OSI model?

Layer 1: Physical Layer — Transmits raw data.

Layer 2: Data Link Layer — Manages direct links and framing.

Layer 3: Network Layer — Handles addressing and routing.

Layer 4: Transport Layer — Ensures reliable data transfer.

Layer 5: Session Layer — Manages connections.

Layer 6: Presentation Layer — Translates data formats.

Layer 7: Application Layer — Interfaces with applications.

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How-To Geek

The 7 osi networking layers explained.

The Open Systems Interconnection (OSI) networking model defines a conceptual framework for communications between computer systems.

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• Physical Layer
• Data Link Layer
• Network Layer
• Transport Layer
• Session Layer
• Presentation Layer
• Application Layer

The Open Systems Interconnection (OSI) networking model defines a conceptual framework for communications between computer systems. The model is an ISO standard which identifies seven fundamental networking layers, from the physical hardware up to high-level software applications.

Each layer in the model handles a specific networking function. The standard helps administrators to visualize networks, isolate problems, and understand the use cases for new technologies. Many network equipment vendors advertise the OSI layer that their products are designed to slot into.

OSI was adopted as an international standard in 1984. It remains relevant today despite the changes to network implementation that have occurred since first publication. Cloud, edge, and IoT can all be accommodated within the model.

In this article, we'll explain each of the seven OSI layers in turn. We'll start from the lowest level, labelled as Layer 1.

1. Physical Layer

All networking begins with physical equipment. This layer encapsulates the hardware involved in the communications, such as switches and cables. Data is transferred as a stream of binary digits - 0 or 1 - that the hardware prepares from input it's been fed. The physical layer specifies the electrical signals that are used to encode the data over the wire, such as a 5-volt pulse to indicate a binary "1."

Errors in the physical layer tend to result in data not being transferred at all. There could be a break in the connection due to a missing plug or incorrect power supply. Problems can also arise when two components disagree on the physical encoding of data values. In the case of wireless connections, a weak signal can lead to bit loss during transmission.

2. Data Link Layer

The model's second layer concerns communication between two devices that are directly connected to each other in the same network. It's responsible for establishing a link that allows data to be exchanged using an agreed protocol. Many network switches operate at Layer 2.

The data link layer will eventually pass bits to the physical layer. As it sits above the hardware, the data link layer can perform basic error detection and correction in response to physical transfer issues. There are two sub-layers that define these responsibilities: Logical Link Control (LLC) that handles frame synchronization and error detection, and Media Access Control (MAC) which uses MAC addresses to constrain how devices acquire permission to transfer data.

3. Network Layer

The network layer is the first level to support data transfer between two separately maintained networks. It's redundant in situations where all your devices exist on the same network.

Data that comes to the network layer from higher levels is first broken up into packets suitable for transmission. Packets received from the remote network in response are reassembled into usable data.

The network layer is where several important protocols are first encountered. These include IP (for determining the path to a destination), ICMP, routing, and virtual LAN. Together these mechanisms facilitate inter-network communications with a familiar degree of usability. However operations at this level aren't necessarily reliable: messages aren't required to succeed and may not necessarily be retried.

4. Transport Layer

The transport layer provides higher-level abstractions for coordinating data transfers between devices. Transport controllers determine where data will be sent and the rate it should be transferred at.

Layer 4 is where TCP and UDP are implemented, providing the port numbers that allow devices to expose multiple communication channels. Load balancing is often situated at Layer 4 as a result, allowing traffic to be routed between ports on a target device.

Transport mechanisms are expected to guarantee successful communication. Stringent error controls are applied to recover from packet loss and retry failed transfers. Flow control is enforced so the sender doesn't overwhelm the remote device by sending data more quickly than the available bandwidth permits.

5. Session Layer

Layer 5 creates ongoing communication sessions between two devices. Sessions are used to negotiate new connections, agree on their duration, and gracefully close down the connection once the data exchange is complete. This layer ensures that sessions remain open long enough to transfer all the data that's being sent.

Checkpoint control is another responsibility that's held by Layer 5. Sessions can define checkpoints to facilitate progress updates and resumable transmissions. A new checkpoint could be set every few megabytes for a file upload, allowing the sender to continue from a particular point if the transfer gets interrupted.

Many significant protocols operate at Layer 5 including authentication and logon technologies such as LDAP and NetBIOS. These establish semi-permanent communication channels for managing an end user session on a specific device.

6. Presentation Layer

The presentation layer handles preparation of data for the application layer that comes next in the model. After data has made it up from the hardware, through the data link, and across the transport, it's almost ready to be consumed by high-level components. The presentation layer completes the process by performing any formatting tasks that may be required.

Decryption, decoding, and decompression are three common operations found at this level. The presentation layer processes received data into formats that can be eventually utilized by a client application. Similarly, outward-bound data is reformatted into compressed and encrypted structures that are suitable for network transmission.

TLS is one major technology that's part of the presentation layer. Certificate verification and data decryption is handled before requests reach the network client, allowing information to be consumed with confidence that it's authentic.

7. Application Layer

The application layer is the top of the stack. It represents the functionality that's perceived by network end users. Applications in the OSI model provide a convenient end-to-end interface to facilitate complete data transfers, without making you think about hardware, data links, sessions, and compression.

Despite its name, this layer doesn't relate to client-side software such as your web browser or email client. An application in OSI terms is a protocol that caters for the complete communication of complex data through layers 1-6.

HTTP, FTP, DHCP, DNS, and SSH all exist at the application layer. These are high-level mechanisms which permit direct transfers of user data between an origin device and a remote server. You only need minimal knowledge of the workings of the other layers.

The seven OSI layers describe the transfer of data through computer networks. Understanding the functions and responsibilities of each layer can help you identify the source of problems and assess the intended use case for new components.

OSI is an abstract model that doesn't directly map to the specific networking implementations commonly used today. As an example, the TCP/IP protocol works on its own simpler system of four layers: Network Access, Internet, Transport, and Application. These abstract and absorb the equivalent OSI layers: the application layer spans OSI L5 to L7, while L1 and L2 are combined in TCP/IP's concept of Network Access.

OSI remains applicable despite its lack of direct real-world application. It's been around so long that it's widely understood among administrators from all backgrounds. Its relatively high level of abstraction has also ensured it's remained relevant in the face of new networking paradigms, many of which have targeted Layer 3 and above. An awareness of the seven layers and their responsibilities can still help you appreciate the flow of data through a network while uncovering integration opportunities for new components.

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What is the presentation layer in the OSI model?

The presentation layer is the sixth layer in the OSI model and is responsible for converting different file formats. This allows two systems to communicate. Other tasks carried out by the sixth layer include data compression and encryption.

What is the presentation layer?

What does the presentation layer do, which format does the presentation layer use, presentation layer protocols, skipping the presentation layer.

The presentation layer is the sixth layer of the OSI model. It is primarily used to convert different file formats between the sender and the receiver . The OSI model is a reference model that is used to define communication standards between two devices within a network . The development of this standard began in the 1970s and it was officially published at the beginning of the following decade. This standard enables seamless interaction between different technical systems.

The model is made up of a total of seven different layers, all having their own clearly defined tasks. While there are clear boundaries between the layers, the layers interact with each other, with each layer building off the one below it. The different layers are as follows:

• Physical layer
• Data link layer
• Network layer
• Transport layer
• Session layer
• Presentation layer
• Application layer

The presentation layer interacts closely with the application layer, which is located directly above it. The presentation layer’s main task is to present data in such a way that it can be understood and interpreted from both the system sending the data and the system receiving it. After this has been accomplished, the application layer then determines how the data should be structured and what sort of data and values are permissible.

Using these entries, a command set or an abstract transfer syntax is then automatically created. The presentation layer now has the task of transferring the data in such a way that it is readable without changing the information contained within it.

The presentation layer is often also responsible for the encryption and decryption of data . The information is first encrypted on the sender’s side and then sent to the receiver in an encrypted state. Keys and encryption methods are then exchanged in the presentation layer. The recipient is then able to decrypt the unreadable data and convert it into a format that can be understood and interpreted.

If data is shown during a transfer, we often use the term transfer syntax. These are separated into the abstract transfer syntax , in which the transferred values are written, and the concrete syntax, which contains a definition of the value coding.

The receiver can only process and understand the data they receive if they receive all of the information from the presentation layer. The most common definition language is Abstract Syntax Notation One (ASN.1) , which is also recommended by the ISO. The ISO is an organisation that is responsible for developing international standards in technology, management and manufacturing.

The presentation layer has many different formats. The most common text formats are the ASCII  (American Standard Code for Information Interchange) and EBCDIC (Extended Binary-Coded Decimal Interchange Code). The most common image formats are GIF, JPEG and TIFF. Widely used video formats include MIDI, MPEG and QuickTime.

There are many different presentation layer protocols as well as transfer and encryption technologies in the presentation layer. These include:

The tasks which are carried out by the presentation layer are not always necessary for communication between two systems. In instances where both systems use the same formats, data conversion is not necessary. Additionally, encryption and compression are not required for every interaction and can also be carried out in another layer of the OSI model. If this is the case, the presentation layer can be skipped and the application layer (7) can communicate directly with the session layer (5) instead .

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Presentation Layer

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What is the Presentation Layer?

Presentation Layer is the Layer 6 of the seven-layer Open Systems Interconnection (OSI) reference model . The presentation layer structures data that is passed down from the application layer into a format suitable for network transmission. This layer is responsible for data encryption, data compression, character set conversion, interpretation of graphics commands, and so on. The network redirector also functions at this layer.

Presentation Layer functions

• Translation:  Before being transmitted, information in the form of characters and numbers should be changed to bit streams. Layer 6 is responsible for interoperability between encoding methods as different computers use different encoding methods. It translates data between the formats the network requires and the format the computer.
• Encryption:  Encryption at the transmitter and decryption at the receiver
• Compression:  Data compression to reduce the bandwidth of the data to be transmitted. The primary role of  data compression  is to reduce the number of bits to be transmitted. Multimedia files, such as audio and video, are bigger than text files and compression is more important.

Role of Presentation Layer in the OSI Model

This layer is not always used in network communications because its functions are not always necessary. Translation is only needed if different types of machines need to talk with each other. Encryption is optional in communication. If the information is public there is no need to encrypt and decrypt info. Compression is also optional. If files are small there is no need for compression.

Explaining Layer 6 in video

Most real-world protocol suites, such as TCP/IP , do not use separate presentation layer protocols. This layer is mostly an abstraction in real-world networking.

An example of a program that loosely adheres to layer 6 of OSI is the tool that manages the Hypertext Transfer Protocol (HTTP) — although it’s technically considered an application-layer protocol per the TCP/IP model.

However, HTTP includes presentation layer services within it. HTTP works when the requesting device forwards user requests passed to the web browser onto a web server elsewhere in the network.

It receives a return message from the web server that includes a multipurpose internet mail extensions (MIME) header. The MIME header indicates the type of file – text, video, or audio – that has been received so that an appropriate player utility can be used to present the file to the user.

In short, the presentation layer

Makes sure that data which is being transferred or received should be accurate or clear to all the devices which are there, in a closed network.

• ensures proper formatting and delivery to and from the application layer;
• performs data encryption; and
• manages serialization of data objects.

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Presentation layer in osi model.

Last Updated on March 7, 2024 by Abhishek Sharma

The OSI (Open Systems Interconnection) model is a conceptual framework used to understand the functions of a telecommunication or computing system. It consists of seven layers, each responsible for specific tasks. The sixth layer, known as the Presentation Layer, plays a crucial role in ensuring that data exchanged between systems is readable and usable. Let’s explore the functions and importance of the Presentation Layer in the OSI model.

What is Presentation Layer in OSI Model?

The Presentation Layer, the sixth layer of the OSI (Open Systems Interconnection) model, is responsible for ensuring that data exchanged between systems is in a format that can be interpreted and used by the receiving system. It performs various functions, including data translation, encryption, compression, and formatting, to facilitate efficient and secure communication between networked devices.

Functions of the Presentation Layer

Below are some of the functions of the Presentation Layer in OSI Model:

• Data Translation: The Presentation Layer translates data from the format used by the application layer into a format that can be transmitted over the network. This includes encoding, compression, and encryption.
• Data Formatting: It ensures that data is formatted according to the specifications of the application layer. This includes converting between different character sets, such as ASCII and Unicode.
• Data Compression: The Presentation Layer compresses data to reduce the amount of bandwidth required for transmission, improving network efficiency.
• Data Encryption: It encrypts data to ensure that it remains secure during transmission, protecting it from unauthorized access.
• Data Syntax: The Presentation Layer defines the syntax for data representation, ensuring that both the sender and receiver understand the structure of the data being exchanged.

Importance of the Presentation Layer

Importance of Presentation Layer are:

• Data Integrity: By ensuring that data is formatted correctly and encrypted, the Presentation Layer helps maintain the integrity of data during transmission.
• Interoperability: The Presentation Layer enables different systems to communicate with each other by ensuring that data is translated into a common format that both systems understand.
• Efficiency: Data compression reduces the amount of data that needs to be transmitted, improving network efficiency and reducing bandwidth requirements.
• Security: Encryption provided by the Presentation Layer ensures that data remains secure and protected from unauthorized access.

Conclusion The Presentation Layer is a crucial component of the OSI model, responsible for ensuring that data exchanged between systems is in a format that can be understood and used. By performing functions such as data translation, formatting, compression, and encryption, the Presentation Layer plays a vital role in maintaining data integrity, facilitating interoperability, and ensuring the security of data during transmission.

FAQs related to Presentation Layer in OSI Model

Here are some of the FAQs related to Presentation Layer in OSI Model:

Q1: What is the role of the Presentation Layer in the OSI model? The Presentation Layer ensures that data exchanged between systems is in a usable format, performing functions such as data translation, encryption, compression, and formatting.

Q2: How does the Presentation Layer ensure data security? The Presentation Layer encrypts data before transmission, making it unreadable to unauthorized parties, thus ensuring data security.

Q3: Why is data compression important in the Presentation Layer? Data compression reduces the size of data packets, leading to faster transmission speeds and optimized bandwidth usage, which is crucial in high-traffic networks.

Q4: How does the Presentation Layer facilitate interoperability between systems? By translating data into a common format that both sender and receiver understand, the Presentation Layer enables different systems to communicate with each other seamlessly.

Q5: Can the Presentation Layer be bypassed in data transmission? While it is possible to bypass the Presentation Layer in some cases, doing so can lead to compatibility issues between systems and is not recommended.

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What is the OSI Model?

• The OSI Model Defined

The OSI Model (Open Systems Interconnection Model) is a conceptual framework used to describe the functions of a networking system. The OSI model characterizes computing functions into a universal set of rules and requirements in order to support interoperability between different products and software. In the OSI reference model, the communications between a computing system are split into seven different abstraction layers: Physical, Data Link, Network, Transport, Session, Presentation, and Application.

Created at a time when network computing was in its infancy, the OSI was published in 1984 by the International Organization for Standardization (ISO). Though it does not always map directly to specific systems, the OSI Model is still used today as a means to describe Network Architecture.

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• The 7 Layers of the OSI Model
• Physical Layer

The lowest layer of the OSI Model is concerned with electrically or optically transmitting raw unstructured data bits across the network from the physical layer of the sending device to the physical layer of the receiving device. It can include specifications such as voltages, pin layout, cabling, and radio frequencies. At the physical layer, one might find “physical” resources such as network hubs, cabling, repeaters, network adapters or modems.

• Data Link Layer

At the data link layer, directly connected nodes are used to perform node-to-node data transfer where data is packaged into frames. The data link layer also corrects errors that may have occurred at the physical layer.

The data link layer encompasses two sub-layers of its own. The first, media access control (MAC), provides flow control and multiplexing for device transmissions over a network. The second, the logical link control (LLC), provides flow and error control over the physical medium as well as identifies line protocols.

• Network Layer

The network layer is responsible for receiving frames from the data link layer, and delivering them to their intended destinations among based on the addresses contained inside the frame. The network layer finds the destination by using logical addresses, such as IP (internet protocol). At this layer, routers are a crucial component used to quite literally route information where it needs to go between networks.

• Transport Layer

The transport layer manages the delivery and error checking of data packets. It regulates the size, sequencing, and ultimately the transfer of data between systems and hosts. One of the most common examples of the transport layer is TCP or the Transmission Control Protocol.

• Session Layer

The session layer controls the conversations between different computers. A session or connection between machines is set up, managed, and termined at layer 5. Session layer services also include authentication and reconnections.

• Presentation Layer

The presentation layer formats or translates data for the application layer based on the syntax or semantics that the application accepts. Because of this, it at times also called the syntax layer. This layer can also handle the encryption and decryption required by the application layer.

• Application Layer

At this layer, both the end user and the application layer interact directly with the software application. This layer sees network services provided to end-user applications such as a web browser or Office 365. The application layer identifies communication partners, resource availability, and synchronizes communication.

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The Presentation Layer of OSI Model

The presentation layer (Layer 6) ensures that the message is presented to the upper layer in a standardized format. It deals with the syntax and the semantics of the messages.

The main functions of the presentation layer are as follows −

• It encodes the messages from the user dependent format to the common format and vice versa, for communication among dissimilar systems.
• It is responsible for data encryption and decryption of sensitive data before they are transmitted over common channels.
• It is also responsible for data compression. Data compression is done at the source to reduce the number of bits to be transmitted. It reduces the storage space and increases the file transfer rate. It is particularly useful for transmission of large multimedia files.

Related Articles

• The Physical Layer of OSI Model
• The Network Layer of OSI Model
• The Transport Layer of OSI Model
• The Session Layer of OSI Model
• The Application Layer of OSI Model
• The Data Link Layer of OSI Model
• Explain the functions of Presentation Layer.
• What is Presentation Layer?
• The OSI Reference Model
• What is a presentation layer?
• Advantages and Disadvantages of the OSI Model
• Computer Networks – Layers of OSI Model
• What is the OSI Reference Model?
• OSI Model in Computer Networking
• Why Does the OSI Reference Model Matter?

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How to Make a “Good” Presentation “Great”

• Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

• Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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