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BUSINESS PLANS IN JOHANNESBURG

Looking for professional to do a professional business plan in Johannesburg South Africa? ProExcell Consultants have more than five years writing affordable business plans for start up entities, small businesses, entrepreneurs and medium enterprises in South Africa helping them structure their ideas, goals and strategize their operations.

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A business Plan is the blueprint of your business, useful when you want to attract partners, investors, start up loans and operational finance to grow your small business.

Professional Business Plan Company in Johannesburg

Why business plan, what are the benefits, why choose us.

Why You Need A Business Plan

Helps Set Out Your Goals

Your business plan is your official and formal statement of your business goals justifying why you are in business and how to achieve your goals.

Sets A Clear Operational, Marketing & Financial Strategy

It helps you clarify direction - what resources needs to be employed, what it is all about, and what it intends to be in the near future.

You Need It To Apply For A Loan

The first thing financiers, banks, loan companies and investors ask before the can bank roll your idea is a properly done business plan detailing how your venture will be profitable.

Its Your Yardstick To Measure Progress

A business plan is a strategic tool to measure if the business is in the right direction and course ensuring that it is meeting all sales, production targets and operational growth milestones.

A Good Business Plan Helps You Plan For The Future

You need a properly done plan to guide your operations, plan what is needed to be done, to be achieved, resources needed and measure how far you can go.

What Are The Benefits Of A Business Plan?

Helps In Applying For Funding

One language any financier understands is a business plan. Therefore, having one will increase your chances of getting your start up loan and business finance. Your business plan is your official and formal statement of your business goals justifying why you are in business and how to achieve your goals.

BUSINESS PLAN QUOTE

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Need A Professional Business Plan

Professional Business Plan Specialists

Experts in bankable business plans, leading business plan consultants since 2006..

It is undeniable that  Business Plans are an integral part of any entrepreneurial journey. Let our Business Planning experts guide you on this, the most critical document you will ever need.

Business Plan Consultants - JTB Consulting

Africa's Finest Business Plan Consultants!

Trusted by startups and smes across all industries..

Crafting a Professional Business Plan  is crucial and can often determine the fine line between triumph and failure. Don’t gamble with your aspirations. You may only get one shot!

We’ve crafted Hundreds of Bankable Business Plans for clients across more than 25 countries, operating in 125+ industries and markets.

As the leading  Business Plan Consultants in South Africa, we’ve delivered Distinctive and World-Class Professional Business Plans to clients, both local and global, since 2006.

Trust us to enhance your chances of success. Let us propel you to New Heights .

JTB Consulting - financial models - business plans - pitch decks - valuations - market research - business planning - sme - startup

We are a Business Plan Company that think like both Entrepreneurs and Investors.

At JTB Consulting, we understand the unique challenges and opportunities that come with starting and growing a business. That’s why we approach Business Plan Writing with a unique perspective, thinking like both entrepreneurs and investors.

Our team of Business Plan Consultants are dedicated to delivering comprehensive and personalised Business Plan solutions that match your exact expectations.

As the undisputed leader in Business Planning and the #1 Business Plan Company in Southern Africa, we’ve helped countless businesses write Professional Business Plans that deliver results. Our approach is hands-on and customer-specific, allowing us to build a long-term business relationship with each of our clients.

Our Business Plan Consultants take their work very seriously and are committed to delivering high-quality documents that meet the stringent criteria of both local and international investors. This includes Angel Investors, Venture Capitalists, Commercial Banks, Small Business Finance Houses, and Government Funding Institutions.

Our Professional Business Plans are designed to not only secure funding from investors and lenders but also serve as an excellent management tool as our clients grow and develop their businesses.

With a focus on customer satisfaction and an exceptional success rate, you can trust JTB Consulting to help you take your business to the next level. Get in touch with us today to learn more.

So, you are a new entrepreneur or seasoned business owner that has come to a crossroad in your life. Our Business Consulting Services will guide you on the right track.

Financial Modelling and Company Valuation Analyst (FMVA)

Financial Planning and Wealth Management Specialist (FPWM)

As the Leading Business Plan Consultants , our primary goal is to thoroughly understand your business model, the objectives for your business venture, and, most importantly, the vision you have.

We aren’t just another Business Plan Company . We strive to provide valuable strategic input and practical advice throughout our engagement with you.

Expert Business Plan Writers at JTB Consulting

JTB Consulting (and its team of Business Plan Consultants  is an approved Business Plan Writing Services supplier to government and is registered to provide services nationally. Government representatives and departments are welcome to contact us and request our services or invite us to tender for upcoming projects.

Our Supplier Number on the Central Supplier Database for Government is MAAA0885860.

This is how we manage your project.

The project duration depends on numerous variables, including the time you need to provide us with feedback on the initial minimum information we request from you. The turnaround time and project completion date will be confirmed once we have received all the requested initial information from you and will be based on our Project Schedule and Project Commitments at that time.

Core services provided by JTB Consulting.

Startsmart© business blueprint.

Our  StartSmart Business Blueprint  is a bespoke Business Plan Writing solution meticulously crafted for Pre-Startups (Idea Development Stage) and New Startups (less than 1 year old), offering a cost-effective package. 

Ideal for ambitious Startups that wish to apply for funding of up to R5 million. The Business Plan can also be used to apply for regulatory approval from industry bodies or presentation to landlords for leasing retail space.  This unique offering combines a  Bankable Business Plan layout with a 5-Year Financial Projections Model , providing a solid foundation for the entrepreneur.

  • Tailored for Pre-Startup and New Startup Phases:  Designed to cater specifically to businesses in the Idea Development Stage and those newly entering the market (Startups less than one-year-old).
  • Cost-Effective Solution:  Recognising the financial constraints faced during the early stages, our package offers exceptional value without compromising quality.
  • Investor-Focused:  Comprehensive, Investor-Ready Document that includes all the requirements of local funders and investors.

NexStart© Strategic Blueprint

Our  NexStart Strategic Blueprint  is a unique Business Plan Writing solution tailored for Small- to Medium-Sized Businesses in their Early Startup Stage (1 to 2 years old) seeking funding from Government and Non-Government funders, private investors, venture capitalists, development banks, etc. 

Ideal for businesses aiming to apply for funding of up to R15 million, this package combines market research, business model analysis, and financial analysis, providing a strategic roadmap for your growth.  It is more than just a mere Business Plan. It is a Strategic Plan you can use to implement your Startup and Growth Strategy.

  • Tailored for Early Startups and Post-Startup Phases:  Strategically designed to cater specifically to businesses that have already entered the market and have been trading for less than two years. These businesses are now looking at applying for funding to take their business to the next level. They require more than just a Business Plan; they need a Strategic Plan to guide their post-funding implementation process.
  • Research and Risk Analysis:  Our team conducts thorough market research, identifying critical risks, key trends and opportunities to guide strategic decisions.
  • Detailed Financial Model:  Our package includes detailed financial assumptions, providing a robust foundation for accurate projections. Beyond the 5-Year Financial Projections Model, our package includes Internal Rate of Return, Break-Even Analysis, and other key financial ratios that would allow a comprehensive financial viability analysis.

GrowthPulse© Strategic Blueprint

Our  GrowthPulse Strategic Blueprint  is an unparalleled Business Plan Writing solution meticulously designed for Established Companies poised for transformative growth, those planning to Acquire an Existing Business, and Large-Scale Niche Startup Projects.

This exceptional package goes beyond industry standards, presenting a comprehensive Professional Business Plan layout enriched with insightful 10-Year Financial Projections. 

Our  GrowthPulse Strategic Blueprint uniquely combines market research, business model analysis, strategic planning, and advanced financial insights, giving your business an unwavering guide as it propels it into its next phase. 

This World-Class Business Plan is structured to accommodate funding requirements ranging from as little as R1 million to R1 billion and beyond, offering flexibility to meet the unique financial needs of entrepreneurs embarking on significant growth initiatives.  This is not just a Business Plan. This is a strategic roadmap that amplifies the value and potential of your established enterprise.

  • Comprehensive Strategic Business Plan:  Our extensive document ensures a comprehensive presentation of your business strategy, market positioning, and growth/expansion plans.  This investor-ready document is specifically crafted to meet the requirements of local and international banks, financial institutions, government financiers, and private investors, making it an essential tool for securing funding and support.
  • Detailed Research and Business Model Analysis:  Thorough market research includes Target Market Segmentation, Customer Persona Research, Industry and Market Trends, and Market Opportunities, providing crucial insights for strategic decisions. Delve into the intricacies of your business model, identifying key components that will drive success in your expansion.  
  • Advanced and Extended Financial Projections:  Covering a period of 10 years, our financial projections include a detailed cash flow, income statement, balance sheet, loan repayment plan, funding allocation schedule, and more. Beyond standard financials, our package includes Net Present Value, Discounted Cash Flow Valuation, Internal Rate of Return, Break-Even Analysis, Sensitivity Analysis, and other advanced metrics for a thorough financial analysis.

Are you selling part of or your entire business?

Perhaps you are looking to buy a business? If you are selling your business, make sure you do not lose out on all the years of hard work and sleepless nights you have put in by pricing it too low. And if you are buying a business, gain confidence that you are not overpaying for the asset.

As South Africa’s leading Business Plan Company, JTB Consulting has extensive experience in dealing with thousands of clients across numerous industries, markets, and countries.

One of our core services is our Expert  Business Valuation and Modelling Service  that we offer to entrepreneurs and business executives of small- to medium-sized companies.

Our  Business Valuation and Modelling Service  provides clients with key information on the essential drivers of business value that affect their company interests. Our business valuation reports are succinct and focus on providing accurate executive dashboards and supporting information to provide tangible value to executives.

We appreciate that all our clients operate in unique industries and markets. As such, unique businesses require unique insights. Value creation is key to business and transaction success.

At JTB Consulting , our  Business Valuation and Modelling Service  help businesses make decisions confidently, enhancing their results and helping them get ahead of key issues. JTB Consulting offers extensive experience in business valuing, financial modelling, business- analysis and planning.

Several valuation methods are used to determine the value of a company. JTB Consulting employs a combination of methods to develop mutually supporting evidence towards the business valuation conclusion.

JTB Consulting’s  Business Valuation and Modelling Service  provide an independent assessment of the value of your business that is objective, insightful and justifiable.

Our detailed analysis indicates the future potential for your company and is an essential tool for many planning strategies. Several circumstances call for a business valuation, and our team will assist you in making a knowledgeable and value-driven business decision.

As a high-level summary, when we conduct a  Business Analysis and Valuation  project on behalf of our clients, we consider the following factors:

  • The historical and current financial results of the business.
  • The prospects and income potential of the business.
  • The capital and debt structure of the business.
  • Past achievements and milestones successfully achieved by the company.
  • The current economic climate and shape of the particular industry.
  • The management team and their individual and combined experience.
  • Competitive position in the market.
  • Strategic and current supplier relationships.
  • Strategic and current customer relationships.
  • Key stakeholders in the business.
  • Operational performance, and financial ratios.
  • Analysis of the industry attractiveness, risks, and strengths.
  • Detailed internal risk analysis of the company.
  • Existence of proprietary technology, product, service, brands, or intellectual property.
  • Employee depth, workforce skills, and succession planning.

With our  Business Valuation and Modelling Service , JTB Consulting investigates both the  Financial Performance  of the client company and the  Non-Financial Aspects  (which are sometimes subjective and intangible in nature).

During our  Financial Analysis  of the business, we use Discounted Cash Flow (DCF) as our primary valuation methodology, as it is widely considered the most theoretically robust. In terms of our  Non-Financial Analysis  of the business, we consider various components, including management depth, supplier- and customer relationships, internal- and external risks, and competitors, to name but a few.

Global Immigration and Visa Application Programs require different criteria than banks and private investors.

Immigration and Visa Business Plans  must meet specific requirements and deliverables under different country immigration programs. Our team knows the ins and outs of these programs. We ensure that all criteria are met, improving the chances of success, and providing our clients with the best possible outcome for their application.

If you are planning to immigrate to the US, Canada, UK, Australia, New Zealand, or Ireland, and can show that you have a viable business idea and present a well-documented business plan to the government, they are significantly more likely to fast track your approval, which will allow you to live and start a business in their country.

To be approved for any of these visas, you will need a Comprehensive Business Plan . Many of those seeking legal immigration status attempt to create a document that satisfies these complex visa requirements on their own. Even though they may have a strong business idea, without the experience or expertise required to write an  Immigration and Visa Business Plan , they are unable to satisfy all the requirements. This means that their visa application is not approved immediately (or sometimes at all).

Each of our  Immigration and Visa Business Plans  have unique aspects, written around the destination country and industry of choice. We do not have a “one-size-fits all template or process” to guarantee your entrepreneurial idea’s approval. We treat every Client’s request as unique, taking their specific requirements into account. Not having a well-written  Immigration and Visa Business Plan  is a sure-fire way to get rejected.  

As South Africa’s leading Business Plan Company, JTB Consulting has extensive experience in dealing with thousands of clients across numerous industries, markets, and countries. We have written thousands of Business Plans, thereby allowing us to confidently provide you with a world-class Business Plan that attains results.

An integral part of our Business Plan Writing Service is our market research.

Depending on your specific needs, we conduct comprehensive (desktop/secondary) market research. A detailed market- and industry analysis reveals valuable information and facts on the market and competitors, clients, risks, opportunities, and the overall attractiveness of the business venture. Our dedicated Market Research Team supports our  Business Plan Consultants with invaluable market insights, strategic advice, and recommendations on your business venture.

Market Research is essential for the survival and growth of your business. It enables you to improve the competitive nature of your business and reduce your risks. Far too many companies embark on projects or ventures without proper market research. Good entrepreneurs are, in fact, risk minimisers rather than risk-takers, and market research is the primary tool that enables you to reduce risks. Our team can conduct desktop market research across most countries, industries, and markets at a fraction of the price it would cost you to engage a primary market research consultancy.

Each Professional Business Plan must include Financial Forecasts.

With our unique Financial Projections service, you can confidently communicate your idea in numbers. See your data come alive with our sharp and accurate charts and management dashboards for all key reports – expense, revenue, payroll, and capital.

No prior business experience or not good with numbers?

No problem. With JTB Consulting, you don’t have to worry about navigating complex spreadsheets. Whether you are starting a business or are already operating, we’ve got you covered with our extensive forecasting options.  Get accurate Excel models and reports for all business areas and evaluate your company’s financial standing. We will accurately design and calculate all your financial reports, including:

  • Capital Requirements
  • Balance Sheet
  • Profit and Loss (Income) Statement
  • Accounts Payable and Receivable
  • Projected Revenue and Expenses
  • Payroll (HR) Requirements
  • Break-Even Analysis, and much more...

The story you tell about your idea, team and concept is what will ultimately determine if your Pitch Deck is appealing or not.

Existing companies primarily use Pitch Decks to convey a new project to stakeholders, while startup companies use it to present a new business idea.

A Pitch Deck (in cases referred to as a Prospectus) is a brief presentation (created using PowerPoint) that provides your audience with a professional overview of your  Professional Business Plan . You will generally use your Pitch Deck during face-to-face or online meetings with potential investors, customers, partners, and co-founders. If your audience doesn’t have the time or inclination to read through a lengthy Business Plan, an Investor Pitch Deck will most certainly be the best alternative.

Want to see some past examples of our Quality Work? Then visit our  Pitch Deck Examples  page for more information.

JTB is so much more than just a Business Plan Company.

Commonly, businesses that have not found a business coach or a mentor haven’t done so because they believe it’s a costly relationship they can’t afford. The truth is, this is a relationship that you cannot do without!

As an entrepreneur, you started as a specialist: You had a great idea for a business, and you launched. As a newfound business owner, you’re now stuck with the job of the generalist. This can work for a while, but you’ll soon realise that you don’t have time to stay on top of all the things you need to do or challenges too complicated for your experience. You can continue to wing it, or you can get some help.

As SME Coaches, we help your business tackle specific tasks and objectives. The relationship with a business coach is most often short term, but we help set the targets and determine the number of sessions needed to meet your goals. Our SME Coaching and Consultation Sessions can be conducted face-to-face, via telephone, or Video.

We offer a world-class Tender Writing and Proposal Writing service to local and international clients.

If you’ve got an important tender or proposal opportunity coming up, we’ll apply our combined experience of nearly 40 years in tender writing and management to help you win. We’ve managed and written hundreds of tender and proposal responses since 2006, helping our clients to win tens of millions of Rands in new business.  70% of our tender clients are either successful or at the least, shortlisted.

Savvy business owners understand that winning a tender or proposal can change their business’ future. Whether you have the opportunity to respond to a government tender or to a request for proposal for a new business contract from a publicly listed or privately owned organisation, success can be the difference between sleepless nights and long-term financial security. It also looks great to have a major contract in your client list for your own marketing.

Our clients often have very limited time available. Some have tendered before but without success. Others are new to tendering and don’t know where to start. Whatever their circumstances, they seek our expertise and guidance on writing compelling tenders and proposals to maximise their opportunity for tender success.

Writing tenders and writing proposals, however, is a daunting task for any organisation that isn’t used to the process. Submitting successful tender responses is time consuming. It requires careful planning from the beginning. Your tender or proposal response must align with what the potential client is looking for and the best way to do this is to identify your key selling points. And there’s often considerable compliance requirements to address, especially for government tenders. Even for those who regularly tender for new business, the process is challenging.

We write Bankable Business Plans. Understand the most vital aspects to consider when deciding which Business Consulting Services Company to partner with.

A Business Plan is an integral part of your entrepreneurial journey, and is perhaps the most critical document you will ever need. Not only will you use it as a strategic guideline to manage your business, but you will need a Business Plan to present to various stakeholders, including banks, funders, suppliers, landlords, potential shareholders, investors, and many more. So, sifting through all the Business Plan Consultants and deciding who to partner with will be one of the most important decisions you’ll ever make.

Enquire about our Business Planning and Business Consulting Services today.

According to SME surveys, 81% of business owners work at night, and 89% work on weekends, with an estimated 48% of the workday spent doing tasks with little to no value. Moreover, 30% of a business owner’s time is spent handling unforeseen interruptions.

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PRE-WRITTEN BUSINESS PLANS FOR SOUTH AFRICA (PDF, WORD AND EXCEL): COMPREHENSIVE VERSION, SHORT FUNDING/BANK LOAN VERSION AND AUTOMATED FINANCIAL STATEMENTS

Posted by BizBolts | All Articles , Business Plans

PRE-WRITTEN BUSINESS PLANS FOR SOUTH AFRICA (PDF, WORD AND EXCEL): COMPREHENSIVE VERSION, SHORT FUNDING/BANK LOAN VERSION AND AUTOMATED FINANCIAL STATEMENTS

We have several payment methods which you can use to buy the business plans.

Payment Method 1 (Visa card, Mastercard, Credit card, Debit Card) – R500

To purchase the business plans using Visa Card/Master Card click here: Business Plans Store . After you have purchased, you will instantly see the download link for the business plan package on the screen. We will also email you the download link. Click the button below to purchase business plans using Visa Card/ Mastercard.

South Africa Business Plans

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

Payment Method  2 – (Instant EFT – FNB, Absa, Standard Bank, Nedbank, CapitecBank, Investec, TymeBank and African Bank. )

Other payment methods.

  • Cash deposit into our FNB Company Bank Account
  • EFT Transfer to our FNB Company Bank Account

Call/Whatsapp us on +27606334830 for the other payment methods. (Whatsapp us by clicking the link https://wa.me/27606334830 ). Email: [email protected] .

Testimonial 6

It is with excitement and pleasure to inform you that I have been successful in securing a loan from my bank. This would not have been possible if not for the BizBolts Business Plan. Thank you for your help, my dreams are now coming true.

Testimonial 2

I am extremely pleased with the business plan and financial statements. The business plan is very detailed & it meets my requirements. I feel better equipped with tools that can help me secure funding.  I would have no hesitation of recommending your business plans to other people.

Testimonial 3

The business plan has a highly professional look and feel. The research really helps me look deep into the market that I am targeting, it’s well suited for the South African market. The business plan clearly outlined everything I need to start the business and the costs. It’s now easier to budget and plan. Thank you very much.

Testimonial 7

Thank you BizBolts for the business plan. I received the business plan immediately after payment, it was money well spent ! I was able to easily edit the business plan. After using the BizBolts business plan, I can wholeheartedly recommend their products and skills.

Testimonial 4

The business plan was very helpful, you did a great job of taking ideas and putting them into words as well as pointing out other aspects of the business plan I wouldn’t have thought of. I got funding using your business plan and it’s now 4 months since I started my poultry business, and everything is going well.

Testimonial 5

The BizBolts poultry business plan led us down the path from start to finish. Contact details of suppliers of key requirements were included in the business plan. It helped us crystallize our strategy, and the business plan was well received by the bank.

Testimonial 1

Many thanks to the BizBolts team for putting together a fantastic business plan, I could not have done this business plan on my own. I managed to get funding from investors to start my butchery business using your business plan.

About the Business Plans

We decided to introduce the South African business plans after noting that many South Africans were venturing into businesses without a full understanding of the industry, market, how to run the businesses, the risks involved, profitability of the businesses and the costs involved, leading to a high failure rate of the start-ups.

Our business plans will make it easier for you to launch and run a business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as the business plans will lay out all the costs involved in setting up and running the business. They are designed uniquely for the South African market.

USES OF THE BUSINESS PLANS (PDF, WORD AND EXCEL)

These business plans can be used for many purposes including:

  • Raising capital from investors/friends/relatives
  • Applying for a bank loan
  • Start-up guide to launch your business
  • As a project proposal
  • Assessing profitability of the business
  • Finding a business partner
  • Assessing the initial start-up costs so that you know how much to save
  • Manual for current business owners to help in business and strategy formulation

CONTENTS OF THE SOUTH AFRICAN BUSINESS PLANS (PDF, WORD AND EXCEL)

All our pre-written plans include, but not limited to:

  • Market Analysis
  • Industry Analysis
  • 5 Year Automated Financial Statements [ Income statements, cash flow statements, balance sheets, monthly cash flow projections (3 years monthly cash flow projections, the remaining two years annually),break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortisation]
  • Marketing Strategy
  • Risk Analysis
  • SWOT & PEST Analysis
  • Operational Requirements
  • Operational Strategy
  • Why some South Africans in that type of business fail, so that you can avoid their mistakes
  • Ways to raise capital to start your business in South Africa

All our agriculture pre-written business plans include technical aspects of how to keep and rear the animals / farm the crops. They also include a mini-directory with contacts which will prove to be helpful in launching and running the business. E.g. for broiler poultry we will provide the contact details for South African suppliers of feeds, equipment, day old chicks, abattoirs, training companies etc)

The Business plan package consist of 4 files

  • Business Plan – PDF file (Comprehensive – Between 70-105 pages)
  • Business Plan – Editable Word File (Comprehensive – Between 70-105 pages)
  • Business Plan Funding Version – Editable Word File (Short version for applying for a loan – between 35-50 pages)
  • Business Plan Automated Financial Statements – (Editable Excel file)

The financial statements are automated. This implies that you can change an item eg unit price, and all the other financial statements will automatically adjust to reflect the change.

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About The Author

BizBolts

BizBolts (Pty) Ltd is a business research company based in Johannesburg, South Africa. We sell prewritten business plans for various industries including livestock production, crop farming and retail businesses. BizBolts also publishes articles on business ideas, business news, business tips, personal finance, and entrepreneur profiles.

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A Free Business Plan Example to Launch Your South African Business This free Business Plan example provides you with a sample business plan as well as guidance on how to write a business plan and important sections to include in your plan.

By Catherine Bristow Scott • May 28, 2019

You're reading Entrepreneur South Africa, an international franchise of Entrepreneur Media.

It pays to plan.

Research conducted by Harvard Business Review found that "entrepreneurs who write formal plans are 16% more likely to achieve viability than the otherwise identical non-planning entrepreneurs."

Simply put, writing a business plan could make the difference between business success and failure – which is why planning now could pay dividends as your business gets off the ground.

But where do you start when writing a business plan? In this comprehensive business plan example, we provide you with what to include in your business plan and a sample business plan to help you to create a compelling plan for your start-up.

1. Executive Summary

If you have seven seconds to make a strong first impression in person, an Executive Summary will be the make-or-break section of your business plan – so make this section count.

As a brief outline of your company's purpose and goals, the Executive Summary should generally take up 1 to 2 pages of your business plan. Some key components to include in your business plan are:

  • A company description
  • A brief summary of your products or services
  • The company objectives
  • A short but thorough overview of the market
  • A justification for viability, particularly "why now?"
  • A snapshot of your business's growth potential
  • A short description of the organisation team
  • Your marketing plan
  • Financial projections

Importantly, your Executive Summary must clearly depict the Problem, the Solution, and carry a sense of timeliness – why now should your business be considered as the solution to solve this problem.

NOTE: The following Business Plan Example is based on a fictional company. Figures will not reflect the exact financials of a similar company.

Example of a Business Plan Executive Summary

business plans johannesburg

Snug Sneakers is a sneaker shoe range based in Cape Town that currently focuses exclusively on selling locally produced men's and women's custom sneakers.

The business was founded by David Smith and Stewart Bruce, who have both been working within the retail industry for over 20 years, David Smith, a serial entrepreneur has also founded successful brands – Creative Caps and women's cycling brand Pedal Power.

The brand is currently selling online, however has also recently diversified to selling in independent shoe shops.

The company is projecting to sell R2 million in year 1 and R8 million in three years' time. Additionally, there are expansion plans within year 2 to set up distribution networks in Johannesburg, and Durban in the early part of year 3.

Both David and Stewart are social entrepreneurs at heart and believe in providing sustainable jobs for impoverished communities.

As such, the company has started a recycling and training academy in Khayelitsha, where consumers can return old sneakers that are then repaired by Khayelitsha residents and donated to those in need of shoes. This also provides learners within the academy with shoe-making and recycling trade skills.

Industry research has shown that, on average SA consumers own 4 pairs of sneakers, with 4 in 4 consumers indicating that shoe fit and sizes vary across brands.

3 in 4 consumers indicated that their number one concern when purchasing is having to "settle' for the best fitting shoe, despite the fit not being 100% correct.

Based on these and additional industry research statistics, the company's sneaker products are driven to provide the best shoe fit, with the tagline of "shoes that fit so good, you'll never go barefoot again.'

The main competition to Snug Sneakers comes from 1 local brand, SuperStars, and 2 overseas brands Sassy Sneakers and Rock Your Sneakers.

Although SuperStars supports sustainable use of local manufacturers, the competitor does not provide custom fit sneakers. Sassy Sneakers and Rock Your Sneakers both offer custom fit sneakers, both brands are manufactured in China and do not promote sustainable, social conscious value propositions.

The primary means of marketing will mainly be focused on digital marketing, through evidence-based approaches, including search engine optimisation, Google Ads, Facebook Advertising as well as utilising social media channels that have proven very popular for the company, including Instagram, Pinterest and Facebook.

The locally sourced raw materials, which include cotton, rubber and leather, will be supplied from a sustainable cotton mill and tannery in the Limpopo Province.

Funding for the company was derived through the 2 founders, as well as private investment.

2. Business Overview and Objectives

business plans johannesburg

Creating an overview of your business when you are already established makes it easier, but it may be a little harder when you're either just starting out or haven't even kicked off your operations yet.

When you're just starting out, think about your products and services as your starting point.

  • What will you be providing your market with?
  • How will you be sourcing/ producing these items?
  • What do you need to have in place before you can start selling your products?
  • Who will be distributing/ manufacturing your products?
  • Importantly, who will your target market or customer be?

In our example business plan, Snug Sneakers serves both retail and online customers, although the bulk of the business is through their online clientele.

This means that Snug Sneakers will need a secure e-commerce platform and a website that has carefully considered the user journey when buying custom sneakers.

The company will also need employees to assist with technical challenges, customer support, and warehouse staff for the packing and distribution of their products.

Similarly, you would need to consider the following when identifying their business objectives:

  • What industry will you operate in?
  • Who will be your customer?
  • What is the problem that you will be solving?
  • How will you solve this problem?
  • Where will my business be located?
  • What equipment and resources will I need within my business?
  • What type of employees do I need?
  • How will I differentiate my offering from my competitors?

After answering these questions, you will have a better understanding of what it is that you will be offering and what you need to make it happen. A summary of these points will make up your Business Overview and Objectives for your Business Plan.

Example of a Business Overview and Objectives

Snug Sneakers, based in Cape Town South Africa, is focused on providing sustainable, locally produced custom footwear to South Africa, and internationally through its e-commerce platform and local distributor network.

Founded by entrepreneurs David Smith and Stewart Bruce in December 2017, from Stewart's garage, Snug Sneakers grew exponentially within 1 year from 5 online purchases a month to an average of 200 per month within 12 months.

From the company's rapid growth, it became very clear to the founders that there is a gap in the South African market for locally produced, quality sneakers.

The founders' vision for Snug Sneakers is to become a socially conscious, sustainable brand that supports the South African economy by buying 80% locally produced raw materials.

Additionally, the duo noticed a gap in the market where consumers were looking for custom-fitted shoes and remain loyal to the brand that fit them best. To this end, Snug Sneakers offers a wide range of shoe sizes including quarter and half sizes to ensure that all customers find the right snug fit for their feet.

The overarching philosophy and ethos for the company are:

  • "Soul sneakers' that allow customers to purchase sneakers that promote social consciousness.
  • "South African sourced' sourcing locally produced raw materials that provide job sustainability.
  • Superior sneakers' ensuring that customers still get a high-quality product that outmatches popular brands in workmanship and quality.

Company Status

Snug Sneakers was registered as a PTY (Ltd) on 1 December 2017. The main directors are David Peter Smith and Stewart Owen Bruce. Company shares are held by the founders.

The company currently operates out of rented commercial property in Blackheath, Cape Town.

Company Objectives

Snug Sneakers is currently selling custom sneakers primarily through its online store https://www.snugsneakers.co.za , with market penetration nationally, and highest market penetration in Johannesburg and Cape Town. Sporadic orders have also been received from the USA and the United Kingdom.

The company has also partnered with 3 independent shoe and clothing retailers focused on selling locally-sourced South African apparel.

The company has identified a 2 phased upscaling approach for growing sales and operations:

  • Increase online sales by 40% within a 6-month period of 2019
  • Increase brick-and-mortar retail partnerships from 2 stores in Cape Town to an additional 4 stores in Johannesburg by year end.
  • Increase online sales by 50% by end of year 2020
  • Explore opening up a brick-and-mortar store in the Canal Walk Shopping Centre, Cape Town
  • Increase brick-and-mortar retail partnerships to include 1 store in Durban.

3. Products and Services

business plans johannesburg

In this section, you will be unpacking your product and services offering, especially your key product differentiation from your competitors. Importantly, in this section you will also need to validate why your product is needed by your customers.

If you have applied for any patents, copyrights, or trademarks, you would also include these in this section.

Products and services that already exist may not need a deep analysis of what they are within your business plan.

However, if you're creating a completely new product or service (if you were the first Uber of the world), carefully detail in this section what your product is about, it's uses and the value it brings to the market so your readers will be able to evaluate the value of your product and services.

Some important aspects to cover include:

  • The anticipated timeline to bring your new product to the market.
  • What differentiates your product or service from those already available in the market.
  • What will your operating costs be and profit margins.
  • How will you source/ manufacture your product.
  • How will the product be distributed to customers.

Example of Products and Services

Snug Sneakers will provide a line of custom sneakers for both men and women. The main product lines include:

  • Casual Range: Everyday sneaker footwear
  • Active Range: Active gym range of sneakers
  • Fashion Forward Range: Formal but funky range of sneakers

Current pricing of the sneakers as follows:

  • Casual Range: R550
  • Active Range: R950
  • Fashion Forward Range: R850

Competition

There are three main competitors that have been identified within the market. These include:

Local competitor:

1. SuperStars 40% locally made raw materials, with 60% of the raw materials originating from China. The brand however does not provide custom-fit sneakers.

Foreign competitors:

2. Sassy Sneakers are based in Australia, with the product line produced in China. The company offers custom fit sizes, however customers have to pay extra for the custom fit and product quality is low.

3. Rock Your Sneakers is a US based company, with the product line produced in China. The company offers some custom fit sizes, however the sizes are limited and the product is only available to South African's online and with a long lead time to delivery.

Snug Sneakers products have a unique differentiator within the market:

  • A greater range of custom fit sizes ranging from ¼ - to half sizes as well as broad and narrow width ranges.
  • The company will be the only brand within South Africa to offer 80% locally manufactured sneakers.
  • Quality of the products is superior to the current locally-made competitor, due to locally sourced high-quality raw materials.

Future Products

The company has also been looking into introducing a line of sneaker care products to assist customers in increasing the longevity of their purchases.

4. Competitive and Market Analysis

business plans johannesburg

Providing evidence that there is demand for your product or service is one of the most critical components of your business plan. Key to this is understanding your market and your competition within that market.

Embarking on market research requires you to have a deep understanding of what your market is and the opportunities inherent within it. You should be able to define:

  • Target Market. The types of customers you will be targeting with your product or service.
  • Market Need. If there is demand for your products and services and whether this is increasing or declining.
  • Competition. The positioning of your competitors in the market and how you will differentiate your offering from them.
  • Barriers to Entry. What will prevent someone else from providing the same offering or better.
  • Regulation. Regulations that will be applicable to the industry that your business will be operating in.

Example of a Market Analysis

Target market.

With our initial line of casual, active and fashion forward sneakers, we're looking to target the following consumer segment:

  • Age: 16 -36
  • Digital Savvy: Researching and shopping online is part of this customer's DNA. The target market is also very active on social media platforms such as Instagram, Pinterest and Facebook.
  • On Trend: Fashion forward and looking to illustrate their unique personalities, the target market is always looking for fashion to express their uniqueness.
  • Social Consciousness: The target market is proudly South African and are highly conscious of the socio-economic issues and have a keen desire to take part in improving the SA economy, uplifting communities and supporting local initiatives.

Market Need

According to a Global View Research Marketing Report, the global athletic and leisure footwear market size was valued at USD 67.8 billion in 2017. The report found that this value is expected to expand at a CAGR of over 8.0% from 2018 to 2025.

The ever-growing awareness with regards to the health benefits of sports and fitness activities, as well as an expanding retail e-commerce sector globally, including increasing levels of disposable income amongst millennials are estimated to be the key reasons for increasing market growth in this market.

Additionally, the Global Sneaker Market 2018 Industry Trends and Sales report found that although the global brands reported increased profit margins in 2017, these have decreased by 1.5% from 2016.

On the other hand, independent Sneaker retailers have reported a 15% increase in sales, particularly online, in 2017, indicating that consumers are moving away from global brands to pursue lesser known boutique footwear retailers.

  • SuperStars is based in Johannesburg and provides sneakers with 40% locally made raw materials, with 60% of the raw materials originating from China. The brand however does not provide custom-fit sneakers.
  • Sassy Sneakers are based in Australia, with the product line produced in China. The company offers custom fit sizes, however customers have to pay extra for the custom fit and product quality is low.
  • Rock Your Sneakers is a US based company, with the product line produced in China. The company offers some custom fit sizes, however the sizes are limited and the product is only available to South African's online and with a long lead time to delivery. (Repeated above)

5. Marketing/Sales Strategy

business plans johannesburg

You're on the right track when you have established that there's a market for your product and service and you have identified who your target market is quantifiably, but how will your market segments know to look out for or even buy your product and services?

This is where your marketing and sales strategy comes into play.

A well-defined marketing strategy goes beyond simply advertising your product and service – it includes a deeper understanding of how your customers will view your brand, what is the best way to reach your customers, the benefits that your customer will receive from using your service or buying your product.

Your marketing strategy must also include the budget for your marketing and sales efforts, whether you will require sales staff to sell your products and offer post-sales support, as well as how you will measure your marketing and sales efforts to evaluate their effectiveness.

Example of a Marketing Strategy

Marketing plan.

  • Search Engine Optimisation : Our website pages will be optimised for search engine rankings, with the objective to rank within the top 3 search positions for keywords "custom sneakers", "custom size sneakers" and "custom made sneakers".
  • Paid Search : Snug Sneakers will be investing in Google Ads and Facebook Advertising and well as Programmatic Advertising to increase landing page conversion rates.
  • Social Media : We will be establishing a targeted social media strategy to increase followers across the social media platforms that have shown the highest engagement with the target market. High frequency posts will be created target at highest engagement times to increase engagement and brand awareness.
  • Business Network : We will partner with independent apparel and footwear retailers to drive link building and link sharing both on website and on social media.

Customer Value Proposition and Value Differentiator

Although there is one locally produced sneaker competitor within the market, the founders believe that the customer value proposition being brought to the market is a unique offering and therefore a strong differentiator within the market.

The founders are cognisant that without this differentiator, the only differentiator will be price, which will ultimately have a negative impact on profit margins.

As a unique differentiator and value proposition, Snug Sneakers provides customers with Sneakers with South African Sole, leveraging the Proudly South African heritage and support for local initiatives to help grow South Africa's job economy and promote community upskilling and learnership programmes.

Additionally, Snug Sneakers will ensure that the quality of the products far outweighs those of global brands manufacturing in China. The most important differentiator, however is the ability to custom size shoes to each individual's unique size requirements.

6. Staffing and Operations

business plans johannesburg

Strategy is irrelevant without execution – which is where your Operations Plan comes into play in your business plan. How will you serve your customers, while keeping your operating costs low enough to make sufficient profitability?

Your Operations Plan will detail how you will manufacture, staff, fulfil and stock your products, including your day-to-day operational requirements. Ultimately, this section describes how you will run your business.

Some questions to answer in this section include:

  • Where will your operations be based?
  • What is your management structure?
  • What are your staffing requirements?
  • What equipment, facilities and supplies will you need?
  • How will you establish your suppliers?
  • What will be the operational changes required should your company grow?
  • What will your production methods entail?
  • How will you service/ deliver goods to customers?
  • What regulatory requirements must be in place? (Licences, permits etc.)
  • How will you manage your inventory levels?

Example of Staffing and Operations

Management team.

David Smith is a serial entrepreneur who founded successful and well-known brands Creative Caps and women's cycling apparel Pedal Power.

David graduated from Stellenbosch University with a B Comm in Economics and went on to study an MBA at GIBS Business School. David heads up Snug Sneakers as the Chief Executive Officer (CEO).

Stewart Bruce has worked in the retail industry as a Senior Designer for well-known retail brands, including Puma and Sketchers.

With over 20 years' experience in designing active and casual footwear, as well as sourcing and overseeing materials for the product range, Stewart brings excellent experience to the management mix as Chief Design Officer.

7. Financial Projections

business plans johannesburg

The bottom line counts the most when it comes to writing your business plan.

Without the numbers to prove whether your business will be profitable or not, potential investors or lenders will have a difficult time objectively deciding if your business will be a sound investment.

Aside from persuading potential investors, crucially, the numbers that you have crunched will also indicate whether you have a viable business.

There are five basic reports or cash projections to include in your business plan:

  • Income Statement
  • Balance Sheet
  • Cash Flow Statement
  • Operating Budget
  • Break-Even Analysis

It's important to come up with credible financial projections for your business to illustrate that it is feasible.

One way to tackle this section is to break down the figures into various components, such as by sales channel or target market segment.

At this stage, you won't be able to supply exact figures, because you're still estimating your future financials, but by breaking down your guesses into components you will be able to determine a more realistic figure for each component, rather than hazarding guesses as a whole.

The business plan should be an ongoing, living document that can be used as your guide for running your business. It requires continuous adjustment as your business changes and grows.

Entrepreneur Staff

Sales Enablement - Content Division Manager

Catherine Bristow Scott is the Content Division Manager for Entrepreneur South Africa. With specialist expertise in developing SEO content, effective sales enablement content to drive lead generation, as well as digital strategy, Catherine brings an in-depth understanding of developing both written and video content to assist businesses in remaining competitive and growing their revenue.

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Stress-free process and all necessary matters are taken care of with valued services that saves time and money! Exactly what I needed setting up my new company. I can recommend Company Partners to anyone!

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More faq's & info on our business plans, what is a business plan.

A business plan is a written document that describes and summarises the operational and financial objectives of a business and outlines how it is going to practically achieving its goals.

Speak to our business plan writer who prepares small business plan in south africa, toll free

What are the Main Advantages of a Business Plan?

Firstly, you have a clear plan to follow: Your business plan is your company’s ‘roadmap’ to start with. It will change over the first few months in business, but it gives you focus and direction – which is very important when you start a business.

Secondly, being compliant: Certain governmental regulating bodies or institutions, require your company to have a specific industry related business plan to apply. For example PSIRA.

Lastly, it will enable you to apply for outside financing / funding: Investors want to know exactly what your business will do, who your target market is and if your business is profitable before they will consider your application for business finance or funding.

Do I really need a Business Plan?

Yes, you do. Even if you think you have a clear idea of how you are going to start and develop your business, setting it out on paper forces you to be more objective and attentive to details. It is human nature to tend to be optimistic about future schemes. However, the process of drafting the plans will help you assess whether you have actually taken all relevant factors into account, or your plan’s success depends on outcomes you have no way of assuring.

Isn't a Business Plan necessary if I'm looking for financing?

No. It is a mistake to think that business plans are just something to give an investor looking for assurances that your business has a good chance of turning a profit. The benefits of a business plan are primarily for you, the owner. At the onset of your venture, a comprehensive plan will help you get a realistic picture of your capabilities and viable strategies. As your business continues to grow, your plan will help you assess whether you are meeting your goals, or a change of direction is needed.

Will I get funding?

We do not guarantee funding. We provide you with a business plan document which is one of the documents required to apply for funding.

Our Business Plan Writer:

Our Head Business Plan Writer is Brend Badenhorst – a SETA Business Facilitator. He has written over 500 Plans for new and existing businesses. He has a team of dedicated Business Plan Consultants who will guide you through the process to setup the correct Plan for your Company.

Our Business Plans are designed according to the regulations of:

  • Finance / Funding Institutes in South Africa.
  • South African Banks (FNB / Standard bank / Nedbank / ABSA). We are Official Partners of Nedbank.

Business plan required for funding at nedbank

  • South African and Government Tenders / Contracts.
  • The National Industry Regulator.

Apply above to speak to a Business Specialist today!

What is the difference between a Business Plan and a Company Profile?

Your objective with a Company Profile is to provide an overview of your organization. A biography emphasizes professional and personal achievements. A Business Plan contains marketing, sales, and operations strategies.

Do Business Plans Need to Include Visual Elements?

While not mostly visual, incorporating graphics like charts and images in certain sections can significantly enhance a business plan’s effectiveness. At Company Partners, we value the impact of a visually appealing plan. By integrating graphs, charts, and pertinent images, we help convey key data and strategies, ensuring your business plan is both engaging and informative.

What is the Cost of a Professional Business Plan?

The cost varies based on your approach – whether you’re crafting it yourself or enlisting professional help like Company Partners. We offer customized services to fit various budgets, emphasizing quality and strategic insight. A professionally developed plan for a small business, around 20+ pages, typically costs R3490.

How To Write A Business Plan?

Begin by defining your business idea, conducting thorough market research, and outlining your marketing and operational strategies. If organizing these elements seems daunting, consider utilizing quality free templates online. Company Partners also offers examples and guidance, ensuring your plan is comprehensive and tailored for the South African market. . You can also view the Company Partners example to act as a guide you through this process.

What are the characteristics of a Strong Business Plan?

A good plan is clear, concise, and detailed, with a strong emphasis on market analysis and financial projections. The professionals which view your business plan to make a decision whether to invest or fund you needs to have a clear picture of your trajectory and if their investment/money will be well spent. Company Partners ensures that your plan is adaptable and strategically aligned with your business goals.

What is the Role of a Business Plan Consultant?

Hiring professional help for business plan writing, is it worth it.

Absolutely, and this is a service provided by Company Partners. Our experienced consultants can develop a plan that reflects your vision and market needs, offering valuable insights and expertise. Our services are available throughout South Africa.

Is Incorporating a SWOT Analysis in Business Plans important?

Yes, incorporating a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is vital. It offers insights into your competitive position and business environment. Company Partners can assist in identifying these crucial factors, ensuring your business plan is comprehensive and strategically sound.

About the page author

About the page author

Liam Stander completed his Bachelors Degree at Stellenbosch University. Started first company at the age of 19. Co-Founded Company Partners.

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List of Top Business Plan Consultants in South Africa

A business plan is definitely critical if you need to approach a bank or investor for funding. It is essential for your enterprise, whether your business is starting up or already established, it’s the roadmap for future development.

A good business plan will help you obtain financing, arrange strategic alliances and attract potential investors to your business which is becoming critical in the current BEE environment here in South Africa.

Benefits 

Important if you are seeking a loan or investment 

Catch cash flow problems earlier 

You gain an understanding of your market. 

You can better plan and manage cash flows 

You can draft your own business plan but it is better to get advice from a business expert on how best to draft a business plan that speaks to both investors and your customers. According to Grow Think , By hiring a professional business plan writer, you can focus on what you do best while someone else takes on what they do best. This will save time and money for both parties involved while ensuring that everything is handled to make your business a success.

Here are a few things that you need to have in your business plan: 

Executive summary

Company description

Market analysis 

Organization and management 

Service or product line 

Marketing and sales 

Funding request 

Financial projections 

You can hire a business consultant to help you draft your business plan. There are many business consultant services in South Africa. Here are four important factors to consider when choosing one who is suitable for your business: 

Ensure that the consultant specialises in drafting business plans for businesses within your industry. 

Determine what the consultancy’s niche is and how they can help your business.

Consider the consulting costs. Are you going to be charged an hourly, projected or retainer fee? 

Serv has a number of business consultants who are ready to help you draft your business plan. Find your Business Plan expert on Serv now.

JTB Consulting

Get Funded: Attract Investors and Financial Institutions with a Bankable Business Plan. Greetings from JTB Consulting ― South Africa's #1 Business

JTB Consulting

Award winning Business Plans are developed.  Guidance on Funding and move your business forward. We provide holistic support to start/grow and develop

Procursus Consulting Services

‘Helping SMEs Flourish’ We help SME Business Owners 2-3x their businesses within 6 -12 months through our Resilient Business Success systems

Masekane Business Administrators

We are qualified business consultant based in Johannesburg and Vaal area but we have remote services. We offer exceptional service to all.

Innova Business Coaching and Consulting

I am a Business Coach looking to assist Small Business owners become financially sustainable through Business Coaching and Finance Training.

CLR Group

CLR Consult was established in 2014.  The owner, Christi Pieterse, is an Industrial Psychologist with years of experience, both in the public and private

Embo Consulting

From Registration to total Compliance, We handle it. Your job is to focus on the Business CIPC, SARS, COIDA, UIF, CSD, CIDB etc

The Business Sniper

We offer affordable, all-in-one, business coach and advisory services focused on profitability and business growth for small businesses owners who wish to

Yes Now

We specialize in consulting about the Petroleum industry. We assist companies in acquiring Petroleum Wholesale Licenses which will able them to buy fuel

Lean Guerilla

With the entire globe focused on new Ways of Work (WOW) most if not all teams are remote and geographically dispersed increasing the need for robust tech

Alzee Consultants

Comprehensive business plan with financial projections.

Dakalo Consulting

We assist you set up and launch profitable businesses and accelerate their growth in the fastest possible timeframe.

PTY Company Registration

We offer over 120 Company Services, including Company Registration, Shelf Companies, Tax Clearance, VAT Registration, Letter of Good Standing, COID Registration,

Lakeside Registrations

We Register Companies, We do SARS Registrations and B-BBEE Certificates, WCA/COIDA Registration.

Secretary Bird

Secretary Bird provides a wide range of specialist company secretarial services, from new company registrations and amendments to filing annual returns, ensuring

BUSINESS PLAN PRO

We are Passionate about Entrepreneurship in South Africa. The The Business Plan Pro Team has a DREAM to Kickstart the South African Economy through Funding

StratAlign

StratAlign is a BBBEE Level 2 black empowered management consultancy that focuses on enhancing human potential and performance. Essentially strategic planning

Business Advisory

Our fee ranges are given to assist clients in making their decision of whether to proceed with a business plan or not. Micro to small businesses (including

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Business Plan Writer Johannesburg

A well written business plan is an essential component for any company seeking to raise capital. Our team at Prospectus.com has over 20 years of experience writing business plans and structuring business models for start-ups, later stage and expansion companies, those seeking venture or angel financing all the way to mezzanine and 144A funding, spanning a wide range of industries across the globe. We have been involved in thousands business projects and assisted with business planning, offering and private placement setup, feasibility studies, drafting financial projections, both for private companies and those seeking initial public offerings or listings on a stock exchange.  Our team is a recognized leader in business plan development. In fact, our CEO is the Chairman and Founder of  Borders.org  ( Business Plans Without Borders ), a not-for-profit 501c3 organization which assist low income families as well as refugees and immigrants with business plan writing services and grants.

Our Team’s Business Plan Advisory Services Value-Proposition:

  • Our staff are known as one of the most reliable and affordable Business Plan developers in the U.S. and worldwide. Our straight forward and honest assessment of one’s business is one of our strongest characteristics
  • Offices and associates in numerous countries, including New York, London, Hong Kong Beijing, Singapore and Seattle
  • 1 to 2 weeks’ average time for completing business plans
  • Proven track record of saving entrepreneurs thousands of dollars in needless spending while developing the business plan
  • Ability to draft your business plan and prospectus or private placement memorandum or offering memorandum for debt or equity offerings or any other service and package    everything as one price
  • We are somewhat of a one stop business for most of the startup and later stage company needs.

Johannesburg Business Plan Options

There are mainly two types of business plans that are written in Johannesburg: capital raising business plans and management or managerial business plans.

Raise Capital with a Business Plan

Most business plans are written with eye towards raising money for their venture. In a business plan that is written for investment capital, the structure of the business plans and therefore the most important point of the document will be the value-added benefit. Information on the products, services and the market will play central roles in the development of the plan, as well as various payout or exit strategies for the investors. Most business plans will focus on either selling equity or debt to investors.

  • Equity : In an equity business plan the company seeking funding will sell an ownership stake. If the company is a corporation, they will sell shares or common stock or a variation of them. If the company is a LLC or a Limited Company (which is popular worldwide) interest or units in the company would be offered. Both a form of ownership, just with a different name for each entity. In additional, there are other sweeteners one can add into any business plan offering, including warrants or preferred shares or preferred units or convertible debt.
  • Debt : in a debt offering business plan the company will be issuing some type of bond or a note to investors. A bond or note differ only in terms of the length of each security, which bonds being considered a longer maturity date than a note. There are also convertible debt securities that would convert the notes/bonds to equity at a certain fixed point in time. The business plan for bonds would detail the terms, such as the maturity date, interest rate and other vital information.

Managerial Guidance Business Plan

  • No Capital Raising : In a managerial or a management business plan, the focus is not on raising money but what strategy a company should employ. While most companies that write business plans do so to raise capital, there are some that simply want to get a second opinion or an outside view of their business. They ask us to write them a business plan for growth opportunities, not to raise money. Said another way, the management of the company wants to see our view and take on their business and what we would do to expand their company.
  • Recommendations : A business plan used to simply strategically plan one’s next move is referred to as managerial guidance business plan document. No capital is being raised initially, although sometimes we may conclude that capital should be raised for the company to penetrate or open new markets or opportunities. In the course of research, we may conclude that, in fact, the company should conduct an offering and raise money. We will recommend the amount to raise based on the company’s expansion needs and the company valuation.

3 Levels of Business Plans

Our firm offers various levels of business plan writing service and consulting, including: Level I Start-up Business Plan »

  • Prospectus.com’s team consists of industry expert business plan writers. Our Level I Start-up Business Plan can be used for companies raising initial seed funding and getting off the ground. The dollar amount being raised is not of paramount importance.
  • The Start-up Plan includes complete financials, potential cash-flow, market analysis and marketing strategies as well as a break-even analysis, and a separate executive summary and much more.

Level II Expansion or Series B Business Plan »

  • Prospectus’ Level II Expansion or Series B Business Plan assists companies and entrepreneurs that are seeking to expand or scale their business, including by increasing market share.
  • The Level II Start-up Plan helps to define concepts, target markets and market potential, as well as financial clarity necessary to define your concept, identify your market potential, and identify capital requirements. Executive summary included.

Level III Enterprise Business Plan »

  • Prospectus’ Level III Enterprise Business Plan serves the need of those later stage and established companies seeking to raise additional capital to expand their businesses, often in the form of issuing debt securities such as bonds or convertible notes.
  • The Level III Enterprise Business Plan is our most comprehensive business plan and often our clients will need a prospectus or a private placement memorandum (offering memorandum) written as well.

Our firm has years of experience drafting securities documents and is confident we can assist with your Johannesburg Business Plan Writer.  Feel free to contact us anytime, or call us to setup an appointment at any one of our global offices.

Contact Us Today To Schedule Your Free Consultation

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business plans johannesburg

business plans johannesburg

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Our Business Plan Service Can   Help You  Secure The Funding You Need!  

Give Your Business the Best Chance of Success with Our Professional Business Plan Services! 

We are the “go to guys” when it comes to Plan, Fund, Start, and Grow a  business.

Research Show Only 9 % Of Business Plans Are Funded .... Here's How to Be One of Them

Unique business plan.

Our business plans are well-researched,   custom designed,  comprehensive and professionally prepared.

Reliable Forecasts

Reliable  And Realistic Financial Forecast That Can Make The Difference Between Success And Failure Securing  Funding

Real Experience

What makes your Plan Writer different is he started, bought, and build Many of his own businesses in the past 32 years

Verified & Certified

CIPC  verified PTY/LTD company, Registered with NTSCM, Seda service provider, COMENSA member, GMB verified. Certified business coach, & consultants. 

Comply With SA Banks

Business plan comply with SA Banks and other major Funding Institutes and regulators like Institutes (Dti, SEDA, SEFA, IDC, NYDA, NEF, etc.).

1 360 Plans Completed

Our Selected Team of Professional Business Consultants and Business Plan Writers that has written over 1 360 Business Plans combined globally.

My Years of Business Experience  Will Help You Start Or Grow Your Business the Right Way 

About Your Business Plan Writer,

What makes your Business Plan Writer different is he started, bought, and build many of his own businesses in the past 32 years in multiple industries. He knows how to Plan, Fund, Start and Grow a business fast, even with little or no money. He's advice, and support will significantly reduce your risk, increase your success, and improve your chance in securing a loan or investment.

Hans vRensburg 

Business Coach

A Funded Business Plan  ... Starts With Good Research, Realistic Financial Forecasts & Real Business Experience! 

Easy payment options.

  It's  Easy to Get Started. Several easy payment options available, depending on the specific service you require.

Quickly & Simple Steps

  Complete Our Easy Fill-In-The-Blank Questionnaire. Everything made simple.  We Will Do All The Hard Work.

Money-Back Guarantee

Satisfaction guaranteed. Business plan services include 100% Risk Free Money Back Refund Policy

Easier To Raise Money

Your business plan follows an approved format designed by entrepreneurs who have raised millions in funding.

Be Investors Ready

We  Help You Think Through Every Aspect Of Your Business Plan, So You Can Answer Tough Questions From Lenders & Investors,  With Confidence

Access To Lenders

 Access To Our Latest Database of Lenders, Private Investors, and Venture Capitalists.

Step-By-Step Expert Support   & Guidance Through Every Aspect Of Your Business Plan

business plans johannesburg

Even with some business experience, I don’t think we would have succeeded in starting my business without Hans help.

business plans johannesburg

Very happy and recommend Build2Grow to anyone that wants to start or grow a business

They made me confident and possible to reach my goals

business plans johannesburg

I loved working with Build2Grow and creating my business plan, they really helped me make an intimidating process easy

business plans johannesburg

What made the real difference in our new start-up business was the support and advice we received after the business plan. 

Johan 

Business plan prices for every budget .

Basic Start-up Business Plan

For New and Established Business

  • Time Frame: 7 - 10 Days  - 15 
  • 15 - 20 Pages Business Plan  
  • Revisions - 3 minor versions
  • S upport and guidance in planning
  • Basic 3-Year Financial Plan

Professional Business Plan from...

  • Time Frame: 14 -21 Days
  • 25 - 30 Pages Business Plan
  • Help with Business Planning
  • Support and guidance
  • Include our combined research in the plan
  • Complete 3-5 Year Financial Plan
  • Includes Marketing Plan

Expanded Business Plan from ...

  • Time Frame: 14 - 21 Days
  • 30 - 40 Pages Business Plan
  • Revisions - 4 minor versions
  • Include Additional Analysis 

Maximize Your  Chances   of Success & Funding

  O ur years of experience as business owners, and Not just consultants, will significantly increase your chance of success. Selecting a business plan consultant (writer) is an important decision — you'll need someone with real business experience in not only writing business plans, but in starting, building and managing companies in multiple industries.

  • A great business plan starts with great research, and an experienced business consultant. Together we will research, brainstorm ideas, and strategies to help you optimize your business. 
  • We provide a Professional Business Plan with   Reliable  And Realistic Financial Forecast And Analytics that Can Make The Difference Between Success And Failure or  Getting Funding Or Not.
  • Our Years Of Experience As Business Owners And Not Only Consultants, Will Significantly Increase Your Chance Of Success Not only in starting and growing your business, but also In Securing A Loan, Investment or a partner.
  • Our more than 500 Proven Strategies And Tactics, will help You Outperform Your Competitors, Impress  Investors And Lenders, And Building A Sustainable, And Profitable Business from the start. 
  • We Can Help You, so you can be better prepared to answer tough questions from lenders & investors, and' ready to pitch anyone, anywhere, with confidence. 

Your Part Is Easy! .

1. Complete Our Easy Business Plan Questionnaire.

I will learn as much as I can about your business, your goals, current situation, marketing & sales strategies, business and financial challenges, opportunities, and capabilities. A great business plan is a team effort, and starts with great research, and an experienced business plan consultant. Together we will research, brainstorm ideas and strategies to help you optimize your business, and to determine the exact steps you need to take in order to grow your business from where it is right now to where you really want it to be.

2. First Draft & Revision

Once research is done, we will provide you with a first draft of your business plan. It serves as the cornerstone. From here, we fine-tune your plan. Our team continues to collaborate with you over the next few days, ensuring the final draft is an exact representation of your vision.

3. Financial Modelling Next, we'll turn your financial assumptions into a reliable  and realistic financial forecast  that includes everything lenders and investors wants to see. A professional Business Plan with   a complete Financial Plan that includes Forecast And Analytics That Can Make The Difference Between Success And Failure Or  Getting Funding Or Not.

4. Final Draft & Support

Congratulations! You’ve successfully doubled your chances to succeed in your new venture. Over the next 30 days, you have access to coaching support, and lifetime access to all our training resources to help you succeed

Our Business Plans Comply With SA Major Funding Institutes And Regulators Like Dti, SEDA, SEFA, IDC, NYDA, NEF,

drafting-a-business-plan

Verified & Certified, Members, Associations & Partners

business plans johannesburg

questions & Answers

Do we really need a business plan.

No, many businesses get started without one. But, a great business plan will significantly increase your chance for success, and reduces your chance of failure because it lets you think through each key elements of starting your business.

One thing is certain, no matter if you are a start-up business, or an existing company, you MUST have a reliable and accurate Financial Plan, with financial forecasts and planning. Especially if you're seeking financing, even if it’s only from family and friends. 

There is a reason why the Financial Plan alone is about 40% of the business plan. Poor financial planning for business is one of the main reasons why small businesses fail and one of the main factors that 93% of business plans are rejected for venture capital.

What if I want to make changes later?

First, you are 100% guaranteed 3 minor Revisions with in the first 30 days | (whichever comes first) completed without additional charges.

Secondly, things change, and at some point you may wish to change things in your business plan, in fact, it’s good business sense to keep it up to date. In this case you can easily do it yourself on the editable Word document provided, or we can provide you with an estimate if you would like us to do it for you.

Can You Guarantee That Our Plan Will Raise Capital?

No, nobody can guarantee that your business plan will raise capital. Our team of business plan writers and business plan consultants can guarantee that we will work with you to ensure your business plan is feasible and successfully present your company for raising capital from investors or banks.

There are many factors in the decision-making process that are beyond our control. 

How Long Will It Take To Write My Plan?

Between 5 and 21 working days, depending on the type of plan you want. Its totally depends on you! Our team have completed 100's of business plans, and we have pretty good understanding of  how long it takes to write it.

Once the research and planning is done, and it’s just a case of writing and building the financial model, I estimate 1 hr/page of text plus 10 to 14 hours on financial statement. So 20 pages of text plus roughly 12 hours to build the financial statements comes out to 32 hours of work. Changes can add another 4 to 10 hours, on average.

Types Of Business Plans

Bakery business plan car wash business plan farming business plan e-commerce business plan business plan of internet café coffee shop business plan chicken farm business plan salon business plan restaurant business plan security company business plan guest house business plan business plan for cleaning services fast food business plan pig farming business plan catering business plan poultry egg farming business plan construction company business plan tuck shop business plan laundry business plan business plan for cleaning company photography business plan business plan for hair salon clothing business plan security business plan business plan for clothing brand spa business plan goat farming business plan real estate business plan business plan for food truck gym business plan cattle farming business plan

small fast food business plan vegetable farming business plan rental property business plan hotel business plan cleaning services business plan petrol station business plan event planning business plan construction business plan trucking business plan property development business plan small restaurant business plan fashion boutique business plan soup kitchen business plan business plan for transport and logistics business plan for supermarket business plan for travel agency clothing store business plan butchery business plan poultry farming business plan business plan for law firm uber business plan preschool business plan business plan for electrician mobile car wash business plan transport business plan barber shop business plan liquor store business plan funeral parlor business plan cattle farming business plan taxi business plan business plan for livestock farming

Business Plan Writers Near Me

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Business plan.

The Annual Business Plan is informed by the City of Johannesburg’s planning processes including the State of the City Address, the Integrated Development Plan (IDP) and Service Delivery and Budget Implementation Plan (SDBIP). Interactions with the City of Johannesburg include bilateral engagements with the Executive Mayor, Budget Panel hearings, workshops with the Sustainable Human Settlements and Economic Growth Clusters and the Department of Development Planning.

The JDA’s strategic objectives are aligned with the Joburg 2040 growth and development strategy for the City of Joburg and in particular with the cluster plan for Economic Growth and Sustainable Services Clusters in the integrated development plan. Giving effect to resilient city strategies by restructuring spatial logic is the primary objective towards which the JDA will work in the medium term.

The JDA’s Board of Directors has the opportunity to engage with the contents of this Business Plans at various stages of its production. The final version of the Business Plan will be reviewed and approved by the Board of Directors.

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More From Forbes

How To Start Writing A Business Plan That Works

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For the entrepreneur, knowing how to start writing a business plan can be as exhilarating as it is overwhelming. The business plan is a foundational document and the blueprint of your business and is critical for securing funding, setting clear goals, and communicating your vision to the world.

Let’s explore the significance of a business plan, the essential elements it should include, and strategies to forge a plan that resonates with stakeholders and steers your business toward success.

Whether you are about to launch your first business or need to revitalize an existing business strategy, a business plan provides the foundation that supports your entrepreneurial journey.

Why a Business Plan Is Needed

A business plan is not solely for the benefit of a bank manager or an investor . The business plan is a document that helps bring clarity to your vision and can guide every decision and strategy within your company.

A well written business plan forces you to put your goals and ideas into concrete, manageable steps. It cuts through the noise, ensuring you stay focused on what truly matters for your business’s growth.

Best High-Yield Savings Accounts Of 2024

Best 5% interest savings accounts of 2024.

For startups looking to secure that critical initial investment, a business plan is often the first point of reference for potential backers. It’s a chance to sell your vision, show your financial acumen, and demonstrate a roadmap to profit.

Identifying potential pitfalls early is a vital aspect of proactive business ownership. A good business plan helps you prepare for the unexpected and develop strategies to mitigate risk and safeguard the longevity of your business.

Setting clear, measurable goals in your business plan provides a framework for tracking your progress. This will give you the insight needed to pivot or double down on strategies as the market dictates.

Creating Your Story

Before you start drafting sections and compiling data, step back and consider the story of your business. Your plan should be like a good book, with a clear narrative arc that compels the reader from the first sentence to the last.

Any good story is rooted in an understanding of the world it inhabits. Your business's narrative begins with a comprehensive analysis of the industry in which you operate, as well as the consumers you aim to serve.

Think about how you define your unique selling proposition (USP) . What sets your business apart from competitors? All good stories have a unique twist, and your business plan should articulate what makes your venture different from, and better than, the competition.

Introduce your team into the story. Highlight their expertise, experience, and any relevant achievements that lend credibility to the business’s ability to execute on its vision.

Writing Your Business Plan Is Just the Beginning

A business plan can span from a quick roadmap sketched on the back of a napkin to a hefty document carefully crafted to align with industry standards. Regardless of size, it should contain certain fundamental elements .

The act of writing a business plan, while pivotal, is just the first step in an ongoing process of refinement and execution.

Here’s how to make sure your business plan is a living document:

1. Regular reviews and updates

Markets shift, consumer behavior changes, and your business will grow. Your plan must evolve with these factors, which makes regular reviews and updates a must-do.

2. Be realistic

It’s essential to be both ambitious and realistic in your plan. Don’t over-inflate projections or underestimate costs. An unrealistic plan is as unattractive to investors as a lack of vision and ambition.

3. Seek professional input

Don’t be afraid to ask for help. Experienced business advisors, accountants, and mentors can provide invaluable feedback and spot issues you may have missed.

4. Start small

Your first draft doesn’t have to be perfect. Write down your initial thoughts, outline your ideas, and refine them over time. Starting with a large plan can be intimidating but working on it gradually can be a more manageable and effective approach.

The bottom line is that writing a business plan can feel overwhelming, but with the right approach and attention to detail, you can create a document that not only articulates your vision but actively works to make that vision a reality. It’s a living, breathing narrative that outlines your business’s course of action, and should be treated with care and enthusiasm.

Melissa Houston, CPA is the author of Cash Confident: An Entrepreneur’s Guide to Creating a Profitable Business . She is the founder of She Means Profit, which is a podcast and blog . As a Finance Strategist for small business owners, Melissa helps successful business owners increase their profit margins so that they keep more money in their pocket and increase their net worth.

The opinions expressed in this article are not intended to replace any professional or expert accounting and/or tax advice whatsoever.

Melissa Houston

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