business plan crossfit box

CrossFit Gym Business Plan Template (FREE)

Get this free CrossFit gym business plan template to learn how to create a gym business plan . Use the free CrossFit gym business plan examples and then modify as needed.

Are you passionate about fitness and interested in learning how to start a CrossFit gym ? Congratulations! Owning a CrossFit gym can be a rewarding venture, allowing you to help others achieve their fitness goals while building a successful business. However, just like any other business, it’s crucial to have a well-thought-out business plan to ensure your gym’s success. In this article, we will delve into the key components of a comprehensive CrossFit gym business plan, guiding you through each step of the process to help you achieve your entrepreneurial dreams.

Study up to learn all about the pros and cons of owning a CrossFit gym , what being a CrossFit affiliate really means , learn how to start a CrossFit gym , how to market a CrossFit gym , how to choose the best CrossFit gym payment processor , what equipment is needed for a CrossFit gym , and then choose the best CrossFit gym management software and the best apps for CrossFit box owners to help you maximize gym revenue and profitability .

If you are looking to start your own CrossFit gym then this comprehensive CrossFit box business plan template will guide you through every step of the process, from market research to financial projections.

So if you are looking to start a gym then our comprehensive CrossFit gym business plan template will guide you through every step of the process, from market research to gym sales forecast financial projections . Be sure to also check out the fitness business plan template and the personal training business plan template .

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CrossFit Gym Business Plan Template

This business plan template is designed specifically for entrepreneurs looking to start or expand a CrossFit gym. A CrossFit gym business plan should detail the gym’s strategy, operational plans, and financial projections, focusing on the unique aspects of the CrossFit training philosophy and community.

Executive Summary

• Business Name and Location : The name of your CrossFit gym and its physical location.
• Mission Statement : A concise statement that captures the essence of your CrossFit gym’s goals and approach.
• Business Goals : Define short-term and long-term objectives specific to your CrossFit gym.
• Ownership Structure : Information about the gym’s ownership, key partners, and management team.

Business Structure

• Type of Business Entity : Whether it’s a sole proprietorship, partnership, LLC, etc.
• Facility Details : Size and layout of the gym, including any unique features pertinent to CrossFit training (like rigs, ropes, and open spaces).
• Equipment and Resources : List of essential CrossFit equipment (barbells, bumper plates, kettlebells, etc.).

Market Analysis

• Industry Overview : Insights into the current CrossFit industry, trends, and growth potential.
• Target Market : Demographic and psychographic profile of your target clientele (e.g., age, fitness level, interests).
• Competitor Analysis : Overview of local CrossFit gyms and other fitness facilities, highlighting your gym’s competitive advantage.
• SWOT Analysis : Strengths, weaknesses, opportunities, and threats.

Services Offered

• CrossFit Classes : Details about the types of classes, scheduling, and programming.
• Additional Services : Other services like beginner courses, personal training, nutrition coaching, or specialized classes (e.g., CrossFit Kids, mobility classes).
• Community Events : Plans for hosting or participating in CrossFit competitions, social events, and community-building activities.

Marketing and Sales Strategy

• Branding and Positioning : How your CrossFit gym will be branded and positioned in the market (emphasizing community, competition, fitness philosophy).
• Marketing Channels : Strategies for marketing your gym (social media, community events, partnerships, local advertising).
• Sales Plan : Approach to selling memberships and services.
• Customer Retention Strategies : Methods to retain members, such as member engagement programs and feedback mechanisms.

Financial Plan

• Startup Costs : Initial investment needed for gym space, equipment, and other startup expenses.
• Pricing Strategy : Membership pricing, drop-in fees, and pricing for additional services.
• Revenue Projections : Expected income from various revenue streams.
• Expense Forecast : Regular operational expenses including rent, equipment maintenance, staffing, and marketing.
• Break-Even Analysis : Calculation of when the gym will start turning a profit.

Operations Plan

• Staffing Requirements : Number and type of employees needed (coaches, administrative staff).
• Operational Workflow : Daily operations of the gym, class scheduling, and member management.
• Facility Maintenance : Plan for maintaining and updating the gym facility and equipment.

Legal and Risk Management

• Legal Considerations : Necessary permits, licenses, and compliance with CrossFit Inc. affiliate requirements.
• Insurance Requirements : Types of insurance needed (liability, property, worker’s compensation).
• Risk Management Strategies : Safety protocols, emergency procedures, and waiver policies.

Growth and Expansion

• Future Opportunities : Potential avenues for growth such as expanding services, additional locations, or hosting larger CrossFit events.
• Long-Term Goals : Vision for the future of the gym, including community impact and business milestones.

This CrossFit box business plan template serves as a foundational structure for a CrossFit gym business plan. Each section should be tailored to reflect your specific vision, market, and operational strategy.

Example CrossFit Gym Business Plan #1: Urban CrossFit Box

“Urban CrossFit Challenge” is a CrossFit gym located in the heart of a bustling city, aiming to provide a high-intensity fitness solution to urban professionals and fitness enthusiasts. The focus is on creating a vibrant community around challenging workouts and holistic health.

• Facility Details : Compact urban space outfitted with essential CrossFit equipment.
• Equipment and Resources : Functional fitness gear including rigs, barbells, rowers, and space for Olympic lifting.
• Industry Overview : Growing popularity of CrossFit among urban professionals.
• Target Market : Busy professionals, ages 25-40, seeking effective, community-based workouts.
• Competitor Analysis : Local gyms and boutique fitness studios; differentiation through community and unique class offerings.
• SWOT Analysis : Strength in location and community; weakness in limited space.
• CrossFit Classes : Regularly scheduled CrossFit classes with scalable options for all levels.
• Additional Services : Wellness workshops, nutrition counseling, and occasional outdoor fitness events.
• Community Events : Monthly member socials, local CrossFit competitions.
• Branding and Positioning : Positioned as an inclusive, high-energy urban fitness community.
• Marketing Channels : Social media, local business partnerships, community events.
• Sales Plan : Introductory offers, corporate wellness packages.
• Customer Retention Strategies : Member recognition programs, community building activities.
• Startup Costs : Moderate, primarily for location lease and equipment.
• Pricing Strategy : Competitive membership pricing with discounts for longer commitments.
• Revenue Projections : Steady growth through memberships and additional services.
• Expense Forecast : Rent, equipment maintenance, staff salaries, marketing.
• Break-Even Analysis : Within the first 18 months.
• Staffing Requirements : Certified CrossFit coaches, administrative staff.
• Operational Workflow : Class scheduling, member management, event planning.
• Facility Maintenance : Regular equipment and facility upkeep.
• Legal Considerations : Compliance with local business regulations, CrossFit affiliation requirements.
• Insurance Requirements : Liability, property, and employee insurance.
• Risk Management Strategies : Regular safety briefings, maintaining high coaching standards.
• Future Opportunities : Expanding class offerings, additional locations.
• Long-Term Goals : Becoming a cornerstone of urban fitness in the city.

Example CrossFit Gym Business Plan #2: Suburban Family-Focused Box

“Suburban Strength & Community” targets families and individuals in suburban areas, offering a family-friendly environment with a focus on fitness and community events. Our approach combines CrossFit training with family-oriented activities.

• Type : Partnership
• Facility Details : Spacious gym with an area for kids, outdoor workout space.
• Equipment and Resources : Standard CrossFit equipment plus additional gear for kids’ fitness classes.
• Industry Overview : Expanding interest in family fitness solutions.
• Target Market : Suburban families, parents, and children interested in fitness.
• Competitor Analysis : Local gyms; differentiation through family-oriented services.
• SWOT Analysis : Strength in family focus; potential limitations in market reach.
• CrossFit Classes : Adult CrossFit classes along with family and teen classes.
• Additional Services : Childcare during classes, family health and nutrition workshops.
• Community Events : Family fitness days, local community fitness challenges.
• Branding and Positioning : A family-friendly fitness community.
• Marketing Channels : Community bulletin boards, school partnerships, social media.
• Sales Plan : Family membership packages, referral incentives.
• Customer Retention Strategies : Engaging family programs, loyalty rewards.
• Startup Costs : Moderate to high, for spacious facility and extra amenities.
• Pricing Strategy : Family package deals, competitive individual rates.
• Revenue Projections : Gradual increase as community awareness grows.
• Expense Forecast : Facility costs, staff, family-specific program expenses.
• Break-Even Analysis : Aimed within two years.
• Staffing Requirements : CrossFit certified coaches, childcare staff, family program coordinators.
• Operational Workflow : Class scheduling, family event planning, community outreach.
• Facility Maintenance : Regular maintenance, with a focus on safety and cleanliness.
• Legal Considerations : Childcare licensing, CrossFit affiliate compliance.
• Insurance Requirements : Comprehensive liability, including child-specific coverage.
• Risk Management Strategies : Child safety protocols, family-friendly environment standards.
• Future Opportunities : Expanding to more suburban locations, adding more family programs.
• Long-Term Goals : Being recognized as a leading family fitness center in the region.

Example CrossFit Gym Business Plan #3: Elite Performance and Training Center

“Peak Performance CrossFit” is designed as an elite training facility focusing on high-performance athletes and serious fitness enthusiasts. This gym offers advanced CrossFit training, sports performance programs, and specialized athletic services.

• Type : Corporation
• Facility Details : High-end facility with advanced equipment, specialized areas for athletic training.
• Equipment and Resources : Competition-grade CrossFit gear, sports performance analysis tools.
• Industry Overview : Growing demand for specialized athletic training facilities.
• Target Market : Competitive athletes, advanced CrossFit enthusiasts, sports teams.
• Competitor Analysis : Local gyms and performance centers; advantage in specialized services and equipment.
• SWOT Analysis : Strength in specialized offerings; potential higher cost implications.
• CrossFit Classes : Advanced CrossFit classes with a focus on competitive training.
• Additional Services : Sports performance analysis, athletic training programs, physical therapy.
• Community Events : Hosting and participating in high-level CrossFit competitions, athlete workshops.
• Branding and Positioning : Elite athletic training and high-performance CrossFit center.
• Marketing Channels : Sports partnerships, online platforms, athlete endorsements.
• Sales Plan : Membership tiers for different levels of athletes, team training packages.
• Customer Retention Strategies : Personalized athletic development programs, performance tracking.
• Startup Costs : High, due to advanced equipment and facility requirements.
• Pricing Strategy : Premium pricing reflecting the specialized nature of services.
• Revenue Projections : Focused on a niche market with the potential for high-value memberships.
• Expense Forecast : Maintenance of advanced equipment, high-quality coaching staff, facility costs.
• Break-Even Analysis : Projected within three to four years.
• Staffing Requirements : Elite-level coaches, sports performance specialists, rehabilitation professionals.
• Operational Workflow : Scheduling of specialized classes, athlete performance programs, event organization.
• Facility Maintenance : Upholding high standards for equipment and facility care.
• Legal Considerations : Adherence to regulations for sports training facilities, CrossFit affiliation standards.
• Insurance Requirements : Extensive coverage for high-level athletic training and equipment.
• Risk Management Strategies : Ensuring athlete safety, regular equipment inspections.
• Future Opportunities : Developing partnerships with sports teams, expanding to multiple locations.
• Long-Term Goals : Establishing the gym as a premier destination for elite athletic training and CrossFit.

Each business plan addresses a unique aspect of the CrossFit market, from community-based fitness to elite athletic training, providing tailored services and experiences to meet the specific needs of their target markets.

Why a Business Plan is Essential for a CrossFit Gym

Before we dive into the specifics of a CrossFit gym business plan, it’s important to understand why creating one is essential for your success. A business plan serves as a roadmap for your gym, outlining its vision, mission, and objectives. It helps you identify your target audience, assess the market competition, and define your unique selling proposition (USP). Furthermore, a well-crafted business plan facilitates financial planning, budgeting, and revenue projections. It also guides your decision-making process, aiding in the selection of the right location, equipment, and pricing strategy for your gym.

Additionally, a business plan provides a framework for measuring and tracking the progress of your CrossFit gym. By setting specific goals and objectives, you can monitor your performance and make necessary adjustments to ensure the growth and profitability of your business. A business plan also helps attract potential investors or secure financing from banks or other financial institutions. It demonstrates your commitment, professionalism, and strategic thinking, making your gym a more attractive investment opportunity. Moreover, a well-developed business plan can serve as a valuable tool for communicating your vision and goals to your team, ensuring everyone is aligned and working towards a common objective.

Key Components of a CrossFit Gym Business Plan

Let’s start by exploring the key components that should be included in your CrossFit gym business plan.

Mission and Vision Statements

Your mission statement should clearly state the purpose of your CrossFit gym, including the values you aim to uphold. Your vision statement, on the other hand, outlines your long-term goals and aspirations for the gym.

Read More: Mission Statements for Gyms

The executive summary provides an overview of your entire business plan, highlighting the key points and objectives.

An in-depth market analysis helps you identify your target audience, understand their needs and preferences, and determine the demand for CrossFit gyms in your area. It also allows you to identify potential competitors and analyze market trends.

Competitive Analysis

In the competitive analysis section, you need to assess the strengths and weaknesses of your competitors. This analysis will help you define your USP and differentiate yourself from other CrossFit gyms in the market.

Unique Selling Proposition (USP)

Your USP is what sets your CrossFit gym apart from the competition. It could be a specialized training program, unique equipment, or a specific target audience that you cater to.

Goals and Objectives

Setting clear goals and objectives for your CrossFit gym is crucial for measuring your progress and success. These goals can include revenue targets, membership growth, and client retention rates.

Location Selection

Choosing the right location for your gym is essential. Consider factors such as accessibility, proximity to target audience, competition, and space requirements. A good location can significantly impact the success of your gym.

Gym Space Design

Designing an engaging and functional gym space is essential for creating a positive member experience. Consider the layout, equipment placement, lighting, and overall ambiance of your gym.

Equipment Selection

Investing in quality and safety is crucial when it comes to selecting the right equipment for your CrossFit gym. Choose equipment that aligns with your training programs and meets industry standards.

Pricing Strategy

Developing a pricing strategy for your membership packages entails considering factors such as the local market, competition, target audience, and the value you provide. Striking the right balance between affordability and profitability is key.

Read More: Gym Pricing Strategy Guide

Marketing and Advertising Strategies

Creating effective marketing and advertising strategies is crucial for attracting and retaining members. Utilize both online and offline channels to reach your target audience, focusing on promoting your USP and value proposition.

Read More: Gym Marketing Ideas

Online Presence

Building an online presence is essential in today’s digital age. Develop a user-friendly website that showcases your gym’s offerings and benefits. Incorporate search engine optimization (SEO) techniques to improve your online visibility.

Social Media Marketing

Social media platforms provide an excellent opportunity for reaching and engaging with potential members. Develop a social media marketing strategy to build brand awareness, share valuable content, and encourage community interaction.

Read More: Gym Social Media Marketing

Local Partnerships

Leveraging local partnerships can be a great way to boost your membership numbers. Collaborate with complementary businesses and organizations in your area to cross-promote services or offer joint discount packages.

Hiring Qualified Coaches and Trainers

Having qualified and passionate coaches and trainers is essential for delivering exceptional fitness programs and customer service. Define your hiring criteria and develop an effective recruitment and onboarding process.

Customized Workout Programs

To cater to different fitness levels and goals, it’s important to develop customized workout programs. Assess the needs and preferences of your target audience and create diverse training options that deliver results.

Customer Service

Exceptional customer service is crucial for member retention. Train your staff to provide a positive and supportive environment, address member concerns promptly, and continuously seek feedback to improve your services.

Key Performance Indicators (KPIs)

Tracking key performance indicators allows you to measure the success of your gym. Consider metrics such as membership growth, revenue per member, customer satisfaction, and retention rates.

Read More: Best Gym KPI Metrics

Financial Planning

A comprehensive financial plan is essential for budgeting, revenue projections, and setting profit margins. Consider expenses such as rent, utilities, staff salaries, equipment maintenance, and marketing costs.

Funding Options

If you require funding to start or expand your CrossFit gym, explore various options such as loans, investors, crowdfunding, or partnerships. Develop a detailed funding plan that outlines how you will secure the necessary capital.

Read More: How to Get a Gym Loan

A well-crafted business plan is vital for the success of your CrossFit gym. It provides a roadmap to guide your decisions and actions, while helping you define your goals, target audience, and competitive advantages. By taking the time to create a comprehensive business plan and considering all the essential components, you will be well-prepared to launch and grow your own successful CrossFit gym.

How profitable is owning a CrossFit gym?

Owning a CrossFit gym can be profitable, especially if managed effectively. Profitability depends on factors like location, membership fees, number of members, and operating costs. Successful CrossFit gyms can see healthy profit margins due to their community-driven model and loyal clientele.

Read More: Most Profitable Fitness Business Models

How do you write a business plan for a gym?

To write a business plan for a gym:

• Executive Summary: Outline your gym’s concept and goals.
• Market Analysis: Research the fitness market, competition, and target demographic.
• Services and Pricing: Detail the services, programs, and membership pricing.
• Marketing Strategy: Develop a plan for attracting and retaining members.
• Operations Plan: Include day-to-day operational strategies, equipment needs, and staffing.
• Financial Projections: Provide detailed financial forecasts, including startup costs, operating expenses, and revenue projections.

Read More: How to Write a Gym Business Plan

What is the success rate of CrossFit gyms?

The success rate of CrossFit gyms varies, but many are successful due to the strong community aspect and loyal client base that CrossFit fosters. Success largely depends on effective management, location, and community engagement.

How many members does a CrossFit gym need?

The number of members a CrossFit gym needs to be successful varies, but typically, having around 100-150 active members can sustain a moderately sized gym. However, this number can vary based on the gym’s overhead costs and pricing structure.

Are CrossFit gyms a good investment?

CrossFit gyms can be a good investment if there’s a demand in the area, and you have a solid business plan. The strong brand and community loyalty associated with CrossFit can lead to a dedicated client base, contributing to the gym’s success.

How much does it cost to open a CrossFit gym?

Opening a CrossFit gym can cost between $20,000 to $50,000, depending on location, size, and the amount of equipment purchased. This includes the cost of CrossFit affiliation, equipment, leasing a space, and initial marketing.

Read More: Cost to Open a Gym

Who is CrossFit’s biggest competitor?

CrossFit’s biggest competitors include other high-intensity training programs and fitness franchises like F45 Training, OrangeTheory Fitness, and traditional gyms that have incorporated functional fitness into their offerings.

What is the best business structure for a gym?

The best business structure for a gym often depends on the owner’s preferences and business needs. Common structures include sole proprietorship, LLC (Limited Liability Company), and corporation. An LLC is often preferred for its liability protection and tax benefits.

Read More: Best Gym Business Structure

Is CrossFit still popular?

Yes, CrossFit remains popular. It continues to have a dedicated following due to its community aspect, varied workouts, and effectiveness. The brand has also seen a resurgence in popularity with new leadership and initiatives.

Who is the target audience for CrossFit?

The target audience for CrossFit typically includes individuals looking for high-intensity, community-driven workout experiences. This often encompasses adults aged 18-40 who value strength, conditioning, and the social aspect of fitness.

What is the average age of Crossfitters?

The average age of CrossFitters is generally between 25 and 35 years old. However, CrossFit appeals to a wide range of ages, including older adults who are interested in functional fitness.

How much does the average CrossFit owner make?

The average CrossFit owner’s income can vary widely, but many can expect to make between $40,000 to $80,000 per year. This depends on the gym’s location, size, number of members, and the owner’s business acumen.

Do gym owners make a lot of money?

The income of gym owners can vary greatly. While some gym owners, particularly those in desirable locations with strong membership bases, can make a significant income, others may earn a more modest amount, depending on various factors like gym size, location, and management efficiency.

Read More: Do gym owners make a lot of money?

How do I run a successful CrossFit gym?

To run a successful CrossFit gym:

• Foster a Strong Community: Encourage a supportive and inclusive atmosphere.
• Quality Coaching: Employ knowledgeable and motivating coaches.
• Effective Marketing: Utilize social media and word-of-mouth referrals.
• Member Retention: Focus on keeping members engaged and satisfied.
• Manage Finances Well: Keep a close eye on expenses and revenue streams.
• How to Have a Successful Gym Business
• Most Successful Gyms in America
• Most Successful Gym Owners

How can Exercise.com help me run a CrossFit gym business?

Exercise.com can help run a CrossFit gym business by providing a comprehensive software platform for managing memberships, class schedules, trainer assignments, and client progress. Its features support effective communication with members, workout and nutrition planning, billing, and reporting, which streamline the management of a CrossFit gym and enhance the overall member experience.

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CrossFit Gym Business Plan | Two-Brain Business

Full of enthusiasm and energy, they put up a shingle outside a warehouse space. These owner-operators focused on becoming great coaches, not creating a perfect CrossFit gym business plan. And they did great work serving their clients.

But they spent more than they needed to at start-up, they didn’t project revenue, they didn’t perform a break-even analysis, and they never created a balance sheet. Their prices didn’t reflect expenses and desired profit margins.

They also assumed marketing would take care of itself and failed to consider barriers to entry, local market trends, service potential, target audience demographics, competition and branding. They thought a commitment to coaching excellence would drive word-of-mouth traffic to the door. Worse, they never created staffing and operational plans.

Some of these ventures didn’t survive. Without a business plan for the gym, the owners worked long hours and struggled to turn a profit. Those that did turn a profit without a plan often weren’t making enough, so they turned to a mentor. That’s where Two-Brain comes in.

We help existing microgyms fill in the blanks that should have been addressed with a business plan for a CrossFit gym in the first place. We help them fix things. We help them with operations, staffing, pricing, marketing and retention. We essentially backfill a gym’s business plan through mentorship and our Growth ToolKit—a step-by-step guide to building a profitable, successful enterprise.

But we also work with people who want to open gyms—and you can avoid a lot of problems if you do things right the first time.

Gym Business Plans: Starting From Scratch

When prospective gym owners contact us with plans to open a facility or in the early stages of doing so, we can save them tens of thousands of dollars and put them on the path to profitability—fast.

We’ve got huge amounts of data from gyms all over the world, and we can tell a new owner what will work and where the speedbumps are. They don’t have to make the mistakes and then waste time and money fixing them. In our RampUp program, an experienced mentor helps a client lay the groundwork for long-term success—essentially creating a gym business plan.

After RampUp, clients enter the Growth stage. There, with all the elements of a gym business plan in place, they quickly build their businesses into cash-flow assets that help them live the lifestyles they want.

Along the way, we support our clients and the community with articles , podcasts, videos , webinars, conferences, Facebook groups and more. And we give away mountains for free help —like the CrossFit gym business plan you’ll find below.

Step-by-Step Gym Business Plan

Below, you’ll find an amazing resource: A page that will lead you through all the steps required to create a business plan for your CrossFit box, microgym, fitness studio or bootcamp. You can also download an editable Word document here . (We recommend doing that.)

When you’re finished, you’ll have a great idea how to open your gym, and you’ll have a document you can take to the bank if needed.

Going through this process and creating a strategic plan for your gym will save you thousands of dollars and hundreds of hours. But it isn’t easy. We’ve done as much of the work as possible, but you’ll have to fill in the rest.

If you feel overwhelmed or frustrated, don’t feel bad—but don’t give up, either. Investing now will pay dividends later.

And we’re here for you. If you would like someone to guide you through the process of setting up a gym, we can help. To find out if working with a mentor is right for you, click here .

Now, on the business plan for gyms.

How to Create a Business Plan for Your Gym

DISCLAIMER—This is a sample business plan, and it should be tailored to your geographic location, your unique situation and the specific needs of your business. We’ve provided a general structure to get you started, and we’ve included instructions for finding or creating your own information in each section.

How to Use This Page

Two-Brain Business is committed to helping entrepreneurs find success fast, and this gym business plan is designed to help you start building your dream.

Business plans are tough enough without having to figure out the structure and layout. Many people don’t even know what should go in a plan, and a blank page derails them. With that in mind, we’ve created a document you can quickly customize for your business. You can download it here . We’ll take you through the process below, but you might want to work in that document.

We encourage you to be as detailed as possible when adding the information that applies to you and your business. The research that goes into a business plan is invaluable. It will help you plan ahead, avoid mistakes and find success sooner. We want to make this process as painless as possible for you, but it’s a mistake to just make a few mindless changes and hit print.

At the beginning of each section below, we’ve included instructions so you know how to find or create the information you need. The instructions are in all-caps bold.

If you need additional help, we can offer it. Two-Brain Business is a mentoring company, and we can help you set up your business. To see how we can help you, click here .

Instructions for Customizing Your Downloadable Business Plan

Download your customizable business plan document here .

⦁ Replace everything in square brackets with your details. For example, [YOUR BUSINESS] should be change to your name—XYZ Fitness Inc., for example.

⦁ Everything in red should be deleted after it’s served its purpose. These sections contain instructions, notes, hyperlinks and other info that’s for you only.

⦁ When you’re finished customizing the document, be sure to fill out the page numbers in the table of contents. We can’t do that for you because we don’t know how much you’re going to write.

⦁ We have not included section breaks for the same reason, but you might want to add them to improve readability. Click here for instructions.

⦁ We encourage you to add your branding to this document. To insert images, follow the instructions here .

⦁ Graphs and tables are always a nice touch, and we have included some basic versions that might suit your needs. You can also create your own in other programs and add them as pictures. For more information on charts, click here .

If you need help with your venture, contact Two-Brain Business .

EXECUTIVE SUMMARY

THIS IS THE 1,000-FOOT VIEW OF YOUR BUSINESS. WHAT EXACTLY ARE YOU GOING TO DO? WHY WILL YOU SUCCEED? WHAT SETS YOUR BUSINESS APART?

⦁ [YOUR BUSINESS] will provide group exercise classes, personal training and nutrition consulting services.

⦁ [YOUR BUSINESS] will focus on high-value clients who desire coaching over a low-cost gym membership.

⦁ The owners of [YOUR BUSINESS] are experienced and educated fitness coaches.

⦁ The Association of Fitness Studios (AFS) reported that around 6.5 million Americans hire personal trainers. AFS also estimates that 59 percent of all fitness studios in the U.S. are personal training studios.

⦁ Most new gyms focus on the low-rate model instead of the high-value model we will implement.

⦁ Increasing awareness, obesity rates and self-esteem are the largest factors driving industry growth.

⦁ [YOUR BUSINESS] will have a private gym with high-quality equipment and amenities.

Startup Expenses

CONSIDER BAR GRAPH PRESENTATION. CLICK HERE TO LEARN HOW TO EDIT CHARTS. STARTUP EXPENSES SHOULD INCLUDE EVERYTHING YOU NEED TO SPEND TO GET STARTED. THIS DOES NOT INCLUDE INCIDENTALS AND REGULAR MONTHLY EXPENSES SUCH AS WAGES, HEAT, ETC. REMEMBER, THIS IS A HIGHLIGHT SECTION, AND A MORE DETAILED SECTION FOLLOWS TOWARD THE END OF THE DOCUMENT.

TO DETERMINE PROFITABILITY PROJECTIONS, FORECAST CASH FLOW AND SET YOUR RATES, WATCH “HOW TO MAKE MORE MONEY” HERE. NEED MORE HELP? CLICK HERE

Expected Revenue Growth

CONSIDER LINE GRAPH PRESENTATION. THIS IS A MONTH-BY-MONTH PROJECTION OF THE GROSS REVENUE YOU WILL TAKE IN BEFORE EXPENSES. REMEMBER THAT YOU ONLY HAVE PROFIT IF YOUR EXPENSES ARE LESS THAN YOUR GROSS REVENUE. NOTE: THIS IS A HIGHLIGHT SECTION, AND A MORE DETAILED SECTION FOLLOWS TOWARD THE END OF THE DOCUMENT.

Two-Year Revenue Forecast

Expected Profit Growth

CONSIDER LINE GRAPH PRESENTATION. THIS IS A MONTH-BY-MONTH PROJECTION OF THE PROFIT AFTER EXPENSES ARE SUBTRACTED FROM GROSS REVENUE. IN TWO-BRAIN BUSINESS, WE ALWAYS TARGET A PROFIT MARGIN OF 33 PERCENT. THIS PROFIT IS USED TO PAY THE OWNER AND BUY NEW THINGS. REMEMBER, THIS IS A HIGHLIGHT SECTION, AND A MORE DETAILED SECTION FOLLOWS TOWARD THE END OF THE DOCUMENT.

Two-Year Profit Forecast

GENERAL COMPANY DESCRIPTION

Company overview.

THIS SECTION IS RELATED TO THE EXECUTIVE SUMMARY AND PROVIDES EXTRA DETAIL ON LOCATION, HISTORY AND PRODUCTS/SERVICES.

[YOUR BUSINESS] is situated in [YOUR CITY, YOUR STATE]. Its home will be [ADDRESS], a location it [OWNS OR LEASES, WITH TERM OF LEASE OR YEAR OF OWNERSHIP]. The business was founded by [FOUNDER’S NAME] in [MONTH YEAR].

[YOUR BUSINESS] provides exercise and nutrition coaching that are high in personal interaction and influence.

Mission and Vision

THIS SECTION DETAILS YOUR ULTIMATE GOALS AND YOUR VISION FOR THE VENTURE. THESE ARE CRITICAL ASPECTS OF YOUR BUSINESS, NOT JUST YOUR BUSINESS PLAN. YOUR MISSION AND VISION WILL GUIDE YOU IN EVERY DECISION FOR THE LIFE OF THE BUSINESS.

Mission: To extend the lives of people in [YOUR CITY].

Vision: A gym facility that includes one-on-one personal training space, private consultation space and group training areas. A community of between [X and X] clients who work with expert coaches to improve their fitness and health.

Strengths and Core Competencies

LIST ADVANTAGES, SPECIAL SKILLS AND AREAS OF STRENGTH, OFTEN WITH SPECIFIC REFERENCES TO THE FOUNDERS. WHY DOES THIS BUSINESS HAVE A CHANCE IN THE MARKET? WHAT ARE ITS OWNERS GOOD AT? MORE INFO: “ PARTNERSHIPS . ”

[LIST TOP CREDENTIALS OF PRINCIPALS]. [X] years of coaching experience. Owner’s personal mission to serve local residents.

THIS SECTION SUMMARIZES THE OBSTACLES YOU MUST OVERCOME. WHEN PERFORMING THIS ANALYSIS, IT’S WORTH REVIEWING THE WAY YOUR BUSINESS WILL OVERCOME THESE CHALLENGES. YOU WILL FACE ADVERSITY. ARE YOU PREPARED FOR IT?

[YOUR BUSINESS] will face a challenging situation in brand awareness and service separation. Currently, larger-scale fitness facilities offer low-priced membership options but not coached fitness services.

[YOUR BUSINESS] will also be challenged to create brand awareness and a marketing strategy to recruit new clients fast. With low cash reserves, the business will have to become cash-flow positive within the first [X] months (see Expected Profit Growth above).

INDUSTRY ANALYSIS

THIS SECTION SUMMARIZES THE OVERALL LANDSCAPE OF THE INDUSTRY AND OUTLINES YOUR PLACE IN IT. MICROGYM/STUDIO OWNERS WILL NEED TO EXPLAIN IN DETAIL HOW THEIR FACILITIES DIFFER FROM TRADITIONAL GYMS WITHOUT COACHING. THE DATA BELOW IS FOR THE UNITED STATES. OBTAIN SIMILAR DATA FROM YOUR COUNTRY’S GOVERNMENT IF POSSIBLE. IF IT’S NOT AVAILABLE, USE U.S. STATS AND EXPLAIN HOW YOUR COUNTRY’S INDUSTRY COMPARES.

Fitness facilities primarily focus on headcount: The greatest possible number of members at low prices. [YOUR BUSINESS] will focus on fitness coaching, which includes nutrition consulting, personal training and small-group fitness classes.

Fitness coaching businesses are sometimes referred to as “studios” (when personal training is the standard service) or “microgyms” (when small-group training is the standard service). Studios can provide small-group training, just as microgyms can provide personal training.

Microgyms and studios differ by coach specialization instead of target client demographic. When the primary professional at a studio specializes in weight loss, the focus of the studio is weight loss. Other specialties include strength and conditioning, yoga, nutrition, sport-specific preparation and CrossFit.

⦁ According to IBISWorld’s report, the U.S. market size for personal trainers was $9 billion in 2017. The market is expected to reach $10.5 billion by 2022 .

⦁ In 2016, the U.S. Bureau of Labor Statistics (BLS) reported there were 299,200 gym and personal trainers in the country. The BLS estimates another 30,100 personal trainers will be working in the U.S. by 2026.

⦁ IBISWorld pegged the market growth rate at 3.2 percent from 2012 to 2017. Growth was driven by increasing demand for personalized workout programs. In the decade from 2010 to 2020, BLS estimated a 24 percent increase in jobs in the personal training industry.

⦁ If the personal training industry grows at 3.2 percent—a conservative rate—over the next three to five years, the market will reach $9.89 billion in 2020 and $10.53 billion two years later.

Source: https://askwonder.com/q/us-fitness-industry-market-size-and-growth-5b1777780b0220003a87031b

SERVICES OVERVIEW

LIST THE MAIN SERVICES YOU WILL PROVIDE. FEEL FREE TO PROVIDE DETAILS, BUT AVOID EXCESSIVE LEVELS OF IT.

[YOUR BUSINESS] will provide the following services:

Personal training Group fitness classes Private nutrition consulting Group nutrition challenges

BENEFITS AND FEATURES

THIS SECTION IS AN OPPORTUNITY TO FURTHER EXPLAIN HOW YOUR BUSINESS IS DIFFERENT FROM OTHERS. USE STRENGTHS AND CORE COMPETENCIES ABOVE FOR INSPIRATION.

Highly qualified, caring coaches who work one on one with each client. High-value service with monthly payment plans. A combination of nutrition and exercise coaching to maximize client progress.

WHY PEOPLE NEED THIS SERVICE

RELATED TO THE SECTION ABOVE, THIS ONE EXPLAINS HOW YOUR BUSINESS WILL SOLVE AN EXISTING PROBLEM. REVIEW YOUR MISSION STATEMENT AND VISION FOR INSPIRATION.

Access to fitness equipment is easy to find: Many people have gym memberships or own fitness equipment. However, most people are overwhelmed by a lack of clarity. They are surrounded by workout regimes in magazines and trendy classes in media. Fad diets lead to roller-coaster results. And injury rates are high because many gym members jump into workout routines without proper instruction or a ramp-up period.

The solution is personal coaching for nutrition and exercise, a service that is lacking in [YOUR AREAS]. Personal coaching will prepare new fitness enthusiasts for a lifetime of safe, reliable progress toward their goals.

MARKETING PLAN

IT IS NOT ENOUGH TO “PROVIDE GREAT SERVICE” OR “BE A GREAT COACH.” RUNNING A BUSINESS INVOLVES GENERATING REVENUE. THIS SECTION IS CRITICAL, BOTH FOR YOU AND POTENTIAL INVESTORS. YOU MUST HAVE A PLAN TO GET PEOPLE IN THE DOOR.

National Market Facts

THE DATA BELOW IS FOR CANADA. ADJUST THE LOCATION IN THE LINK BELOW TO REFLECT YOUR COUNTRY. IF IT’S NOT AVAILABLE, TRY TO OBTAIN SIMILAR DATA FROM YOUR COUNTRY’S GOVERNMENT IF POSSIBLE. IF NOTHING IS AVAILABLE, USE AVAILABLE STATS AND EXPLAIN HOW YOUR COUNTRY’S MARKET COMPARES.

⦁ Fitness segment revenue is projected as US$266 million in 2019.

⦁ The expected annual growth rate (CAGR 2019-2023) is 6.1 percent, resulting in US$338 million market volume by 2023.

⦁ Wearables account for the largest revenue segment, at US$228 million in 2019.

Source: https://www.statista.com/outlook/313/108/fitness/canada

Local Market Analysis

IN LARGER CITIES, IT’S LESS IMPORTANT TO SURVEY THE ENTIRE CITY AND MORE IMPORTANT TO SURVEY THE AREA AROUND THE BUSINESS. TO FIND OTHER LOCAL BUSINESSES, USE GOOGLE AND GOOGLE MAPS. MOST CIVIC GOVERNMENTS PUBLISH DEMOGRAPHIC INFORMATION, AND IT’S OFTEN AVAILABLE THROUGH A SIMPLE INTERNET SEARCH. CHECK YOUR COUNTRY’S CENSUS BUREAU FOR MORE DETAILS.

[YOUR CITY/AREA] is currently served by a total of [X] membership-based gyms, [X] personal training studios, [X] yoga gyms, [X] spin studios and [X] dietitians/nutritionists.

The average household income in [YOUR CITY/AREA] is $[NUMBER].

ADD MORE DETAIL TO PUT THIS NUMBER IN CONTEXT. IS IT GROWING OR SHRINKING? WHAT INDUSTRIES SUPPORT THE NUMBER? HOW DOES IT COMPARE TO OTHER AREAS? EXAMPLE: This is a decrease of 8 percent from a decade ago. However, the public sector is growing, buoyed by government and educational jobs. These jobs have pay-scale parity with major metro centers even though the local cost of living is 80 percent less than in the closest larger city. Top earners in the local public sector are reported annually here .

The microgym and studio fitness industry is unaffected by weather or season, except for a small uptick in interest during January and September each year.

Market Demand

RELATED TO THE SECTION ABOVE, YOU MUST EXPLAIN WHY PEOPLE WANT YOUR PRODUCTS/SERVICES AND WHY MORE ARE LIKELY TO DO SO IN THE FUTURE. IN THIS SECTION, YOU NEED TO BE AWARE OF CURRENT TRENDS AND CONSUMER BEHAVIORS. FITNESS MAGAZINES AND WEBSITES ARE GREAT RESOURCES. WHAT ARE PEOPLE BUYING? HOW ARE THEY TRAINING? WHAT DO THEY WANT?

The fitness club market in [COUNTRY] is evolving but growing. The demands of the new fitness club member extend beyond access to equipment and include:

⦁ Customization —People who have memberships or might get one are interested in customized fitness and health care plans. This desire is related to their self-perceived requirement or the prescriptions of a doctor, medical/therapy professional or personal trainer.

⦁ Ease of Service —People are looking for fun exercises that are easy to learn through the instruction of expert coaches.

⦁ Effectiveness of Exercise —Members desire results. Experienced, skilled trainers can devise effective programs so clients safely and measurably improve health and fitness.

Factors Causing Market Demand

THIS SECTION MUST BE TAILORED TO YOUR AREA. DOES YOUR COUNTRY HAVE A “FITNESS CULTURE” IN WHICH PERSONAL TRAINING IS COMMON? DID A MAJOR EMPLOYER MOVE INTO TOWN AND BOOST SALARIES? DETERMINE WHAT IS MAKING LOCAL PEOPLE WORK OUT OR NOT WORK OUT. EXAMPLE: Per capita income increases among the highest local earners. Though household income in Sault Ste. Marie has decreased over the last decade, the average income among our target market has continued to increase with the provincial average. Government campaigns have created increased awareness of the benefits of healthy eating and exercise, so members of our target market are more inclined to invest in gym and nutrition services.

⦁ [INSERT MAJOR FACTOR IN YOUR LOCAL MARKET.]

⦁ Confusion. Most clients joining a microgym or studio have tried exercise in the past and been frustrated by a lack of progress or confusion about what to do.

Market Trends

THIS SECTION REFERS TO THE FITNESS INDUSTRY AS A WHOLE, AND WEBSITES AND MAGAZINES ARE GREAT RESOURCES. WHAT’S POPULAR? IT WOULD BE WISE TO NOTE THE CURRENT TRENDS AND DETERMINE HOW YOUR BUSINESS CAN PROFIT FROM THEM.

According to the American College of Sports Medicine, current top trends are:

⦁ Wearable technology ⦁ Group training ⦁ HIIT (high-intensity interval training) ⦁ Fitness programs for older adults ⦁ Body-weight training ⦁ Employing certified fitness professionals ⦁ Yoga ⦁ Personal training ⦁ Functional fitness training

[YOUR BUSINESS] will incorporate three of these trends (HIIT, body-weight training, functional fitness training) within three services (group training, fitness programs for older adults, and personal training). We will also employ fitness professionals accredited through [INSERT CREDENTIALING AGENCIES].

Sources: ACSM and Self.com

Market Growth Potential

THIS SECTION IS LIKELY RELATED TO NATIONAL MARKET DATA ABOVE. CONSIDER BAR GRAPH PRESENTATION. THE DATA BELOW IS FOR CANADA AND THE U.S. TRY TO OBTAIN SIMILAR DATA FROM YOUR COUNTRY’S GOVERNMENT IF POSSIBLE. IF NOTHING IS AVAILABLE, USE AVAILABLE STATS AND EXPLAIN HOW YOUR COUNTRY’S MARKET COMPARES.

As stated above the U.S. market was $9 billion in 2017 and is expected to reach $10.5 billion by 2022 .

IBISWorld pegged the market growth rate at 3.2 percent from 2012 to 2017. At the conservative 3.2 percent growth rate, the market will reach $9.89 billion in 2020 and $10.53 billion two years later.

Canadian growth rates are expected to be 6.1 percent, moving the market volume from US$266 million in 2019 to $338 million in 2023. See graph below.

Factors Behind Growth Potential

THIS SECTION IS LIKELY RELATED TO NATIONAL MARKET DATA ABOVE. THE DATA BELOW IS FOR CANADA. TRY TO OBTAIN SIMILAR DATA FROM YOUR COUNTRY’S GOVERNMENT IF POSSIBLE. IF NOTHING IS AVAILABLE, USE AVAILABLE STATS AND EXPLAIN HOW YOUR COUNTRY’S MARKET COMPARES.

⦁ Health-care expenditure —Canadian health care reached CDN$242 billion in 2017—a growth of approximately 3.9 percent. The figure is 11.5 percent of the Canadian gross domestic product and amounts to $6,604 per citizen.

⦁ More spending —Since 1975, health spending has been increasing by both current and constant-dollar measures.

⦁ Aging population —As of 2014, more than 6 million Canadians (15.6 percent of the population) were 65 or older. By 2023, the numbers will be 9.5 million and 23 percent.

Source: Canada.ca

Market Opportunities

THIS SECTION USES CURRENT TRENDS TO LINK PROBLEMS TO THE SOLUTIONS OFFERED BY YOUR BUSINESS. SUBSTITUTE LOCAL/NATIONAL RATES AS AVAILABLE OR EXPLAIN HOW THE ONES LISTED BELOW RELATE TO YOUR AREA.

The fitness industry offers a lot of opportunities for existing and potential investors. The market for fitness services is growing for many reasons, some of which have already been noted above.

⦁ According to its government, Canada is home to 6.3 million obese people.

⦁ Almost 130 million Americans are overweight, with more than 61 million of them obese.

⦁ Fifteen percent of children in the U.S. are obese.

⦁ High blood pressure and heart disease affect 18 million Americans.

⦁ It costs almost $100 billion to treat obese patients—9 percent of total U.S. health-care expenditure.

⦁ Some insurance companies and government agencies are now funding fitness pursuits as a way to lessen long-term costs.

⦁ The effective, safe personalized fitness and nutrition programs we offer are ideal for reducing obesity and improving health.

Barriers to Entry

THIS SECTION ADDRESSES DEMOGRAPHIC ISSUES AND EXPLAINS HOW YOU WILL BE ABLE TO OVERCOME ANY BARRIERS TO ENTRY. ADJUST AS NEEDED.

Some possible consumers might not be able to afford our high-value services. Other facilities sell low-priced membership options to these consumers but exclude the higher-value clients. Because our model is not based on volume, we overcome barriers to entry by seeking out the clients who see the value in our services and can afford it.

Regulations

NOTE ANY SPECIAL REGULATIONS THAT MIGHT AFFECT YOU.

[YOUR BUSINESS] is governed by standard local tax and health codes and will be operated in accordance with those codes.

Service Potential

NOTE ANY LONG-TERM PLANS OR POTENTIAL OPPORTUNITIES AFTER YOUR BUSINESS IS ESTABLISHED AND HAS ACCOMPLISHED ITS INITIAL GOALS.

Currently, [YOUR BUSINESS] is focused on personalized coaching in exercise and nutrition.

However, in the future, the business might focus on integrating with health-care practitioners such as therapists and doctors.

Target Audience Demographics

YOUR TARGET AUDIENCE IS RELATED TO BOTH YOUR LOCAL MARKET ANALYSIS AND SERVICES. YOU MUST FIGURE OUT HOW MANY PEOPLE IN YOUR AREA MIGHT BE INTERESTED IN YOUR PRODUCTS AND SERVICES. CENSUS BUREAUS AND LOCAL GOVERNMENTS CAN PROVIDE THE INFO YOU NEED. EXAMPLE: According to government stats and facts briefs, Sault Ste. Marie is home to 75,141 individuals, including 39,030 females and 36,115 males. The largest segment of the population is aged 45-59. The average household income in Sault Ste. Marie is approximately CDN$86,500. Catalyst Fitness is targeting a segment of 7,456 individuals who are adults living in a home with an income over $120,000 per year.

Competition

WITH WHOM WILL YOU COMPETE FOR MARKET SHARE? IN LARGER CITIES, IT’S LESS IMPORTANT TO SURVEY THE ENTIRE CITY AND MORE IMPORTANT TO SURVEY THE AREA AROUND THE BUSINESS. TO FIND OTHER LOCAL BUSINESSES, USE GOOGLE AND GOOGLE MAPS. EVEN IF YOU DON’T STATE IT BELOW, IT’S WORTH DETERMINING HOW YOUR BUSINESS WILL STAND OUT FROM THE EXISTING CROWD.

Only the personal training studios will be direct competitors.

[INSERT NUMBERED LIST WITH ADDRESSES AND PROXIMITIES]

Value Proposition

THIS SECTION RELATES TO YOUR BENEFITS AND FEATURES LISTED ABOVE. WHAT DO YOU OFFER THAT JUSTIFIES YOUR PRICES?

⦁ Highly qualified fitness professionals who focus on client results through diet and exercise.

⦁ Personalized approach to clients’ goals.

⦁ Modern, professional facility equipped with the most popular and effective equipment and tracking technology.

HOW WILL YOUR BUSINESS CREATE ITS IMAGE? IF YOU EMPLOY SOMEONE TO CREATE YOUR BRANDING, NOTE THE PERSON/COMPANY AND TRACK RECORD. IF YOU HAVE A COMPREHENSIVE PACKAGE IN PLACE—SIGNAGE, PROMO MATERIAL, INTERIOR DESIGN, VEHICLE WRAPS, POP-UP BANNERS/FLAGS—DESCRIBE IT.

[YOUR BUSINESS] branding will be consistent across all properties to create a professional image. Our logo, name and color scheme will be featured prominently in all uses both inside and outside the gym, both to attract potential clients and influence current clients.

Visitors to our facility will be met with a strong brand identity, both in the entrance and the training areas, and all printed take-away material will feature our signature look.

Employees will wear branded apparel, and, when possible, equipment will feature our branding.

[YOUR BUSINESS] will create an official website as the online cornerstone of the brand and company image, and it will be supported by customized social media channels with the same appearance and character.

Overall, [YOUR BUSINESS] will create a friendly, professional presence that is 100 percent consistent throughout all operations.

Marketing Objectives

WHAT ARE YOU TRYING TO ACCOMPLISH THROUGH OUTREACH EFFORTS? ONLINE SALES, BRAND BUILDING, FOOT TRAFFIC, PHONE CONSULATIONS, EMAIL INQUIRIES? EXAMPLE: Catalyst Fitness will focus on creating a brand image of high-value expertise in Sault Ste. Marie, and we will fulfill our vision by coaching 150-200 clients at a time. To that end, our marketing is not directed at large-scale client acquisition but rather the steady, deliberate acquisition of high-value clients who are willing to invest in health and fitness.

Our primary goals are as follows:

Create the perception of quality and value—Our marketing will be designed to present us as “the best steakhouse in town,” which pre-qualifies prospective clients. We are for anyone but not everyone.

Educate—Our expertise will be on full display in all marketing efforts as we give away free advice and tips through content. The plan will raise our status in the minds of prospective clients and keep us top of mind.

Drive clients to book free consultations—We stand out from all other gyms by offering a prescriptive model in which skilled experts consult with prospective clients and offer customized plans. At similar facilities in other cities, the close rate at consultations is very high, so our marketing channels will direct people to book free consultations.

Grow our contact list—We’ll use various materials to generate an increasingly large mailing list to take advantage of the power of email marketing. We’ll use this channel for education, branding and direct calls to action.

Marketing Strategy

THIS IS THE “HOW” BEHIND THE “WHAT” OF THE PREVIOUS SECTION. THIS SECTION SHOULD CONTAIN MORE DETAILS OF YOUR PLAN. IF YOU DON’T HAVE ANY DETAILS, YOU HAVE A BIG HOLE IN YOUR BUSINESS THAT MUST BE FILLED.

Microgyms and studios benefit from unsolicited referrals and word of mouth, but this inactive marketing isn’t enough. We have a thorough plan designed to engage members of our target market and build our status and value through regular contact until the client is ready to take action.

⦁ Affinity marketing—Referral marketing targets the people connected to our current clients. This is not passive. We have a plan to sit down in person with top clients—those in the Axial Loop below—every month and discover how we can help other people in their lives. We’ll also ask these seed clients for assistance in exchange for complementary services such as personal training. By involving these influential people in service and program development, we’ll tailor the offerings to please similar people and create a sense of ownership in our clients. This program will extend to bring-a-friend days, informational seminars, workplace demonstrations and other outreach activities.

CLICK HERE TO LEARN MORE ABOUT AFFINITY MARKETING.

⦁ Unpaid social media marketing—Social media platforms allow us to attract local fitness enthusiasts to our website with daily content. The fitness and nutrition industries are incredibly well suited to visual media, and we’ll release original content daily across Facebook, Instagram, Twitter, YouTube, Google Business and our website. Phase 2 involves LinkedIn, Pinterest and Vimeo. This content will build the brand and establish expertise, and it will also include calls to action that lead to products and services. Content effectiveness is easy to measure through platform tracking systems.

⦁ Paid digital marketing—This is the third leg of the marketing plan, and it’s implemented only after the other legs are set and things are running smoothly. We’ll use targeted Facebook, Google and Instagram ads to feed interested leads to our website through engaging content identified during unpaid marketing efforts. We’ll monitor the effectiveness of all campaigns daily and track return on investment. Campaigns will be adjusted and recreated depending on conversion rates.

CLICK HERE TO SEE HOW TWO-BRAIN MARKETING USES SOCIAL MEDIA TO GENERATE LEADS AND SALES.

Marketing Budget

MANY BUSINESSES DO NOT ALLOCATE FUNDS TO MARKETING AND CHOOSE TO RELY MOSTLY ON WORD OF MOUTH, WHICH IS UNRELIABLE. WE ENCOURAGE YOU TO TALK TO SOMEONE WHO CAN EXPLAIN HOW TO SPEND MARKETING DOLLARS WISELY AND ENSURE YOU’RE GENERATING A RETURN ON YOUR INVESTMENT.

[YOUR BUSINESS] will spend up to [$X,XXX] per month, mostly on digital ads. The return on investment will be tracked to ensure we are generating leads and sales. Poorly performing campaigns will be adjusted and discontinued, and successful campaigns will be replicated. The money spent here should be returned to the business in the form of long-term high-value clients. We will track both front-end revenue directly related to ad spends as well as downstream revenue generated when clients book services beyond the initial call to action.

SWOT ANALYSIS

THIS SECTION REVIEWS STRENGTHS AND CORE COMPENTENCIES LISTED ABOVE. FEEL FREE TO PROVIDE ADDITIONAL DETAIL. WHAT ARE YOU GOOD AT?

The owners are committed toward to a results-oriented approach to attract and maintain customers in a competitive market. A comprehensive retention and marketing plan supports this approach.

Personal coaching addresses the greatest needs of existing gym goers and ensures clients see results through safe, effective exercise provided by inspiring professionals.

The microgym/studio model requires only 150 clients to create a long-term, sustainable business and careers for coaches.

Our company will attract and develop qualified and trained “intrapreneurial” staff members who are able to generate sales and client satisfaction.

THIS SECTION REVIEWS THE CHALLENGES LISTED ABOVE. FEEL FREE TO PROVIDE ADDITIONAL DETAIL. WHEN PERFORMING THIS ANALYSIS, IT’S WORTH REVIEWING THE WAY YOUR BUSINESS WILL OVERCOME THESE CHALLENGES.

Our high-value proposition requires more explanation than low-fee services.

Larger gyms have a larger marketing budgets.

Opportunities

USE THE MARKETING OPPORTUNITIES SECTION ABOVE FOR INSIPRATION. WHAT ELEMENTS OF YOUR BUSINESS OR LOCAL MARKET SUGGEST YOU WILL BE SUCCESSFUL?

The fitness market is rapidly growing.

Increasing rates of obesity-related disease are causing people to pay attention to exercise and health-care activities.

A large segment of the local market is still unserved. High-income clients will be of special focus for [YOUR BUSINESS]. This segment is largely ignored by the competition. Client acquisition is costly, but we only have to acquire one $200 client for every four $50 clients our competitors acquire. This allows delivery of tailored, effective high-value service and creates referral opportunities.

THIS SECTION REVIEWS THE CHALLENGES AND WEAKNESSES SECTIONS LISTED ABOVE. FEEL FREE TO PROVIDE ADDITIONAL DETAIL. WHEN PERFORMING THIS ANALYSIS, IT’S WORTH REVIEWING THE WAY YOUR BUSINESS WILL OVERCOME THESE CHALLENGES.

Recessions and economic downturns can slow the growth of health clubs.

Potential similar offers from well-established competitors are a low-level threat, but we can assume other local gyms will want to copy our services.

Low-cost equipment is available for home exercise, but our coaches can serve these individuals through creation of fitness and nutrition plans and home visits.

OPERATIONAL PLAN

Service execution timeline.

LAY OUT A TIMELINE OF EVENTS FROM THE DATE OF BUSINESS PLAN CREATION TO OPENING. IF THERE ARE KEY LAUNCH ELEMENTS THAT WILL BE ADDED AFTER OPENING, NOTE THEM. CONSIDER GRAPHICAL PRESENTATION. AN EXAMPLE IS INCLUDED BELOW AND SHOULD BE REPLACED IF YOUR TIMELINE DIFFERS OR INCLUDES OTHER ELEMENTS.

[YOUR BUSINESS] will launch according to the following timeline:

FOR HELP BUILDING YOU LAUNCH PLAN, CLICK HERE AND HERE .

THIS SECTION EXPANDS ON THE COMPANY OVERVIEW AND ADDS DETAILS RELATED TO YOUR LOCATION. IT SHOULD MENTION NEARBY COMPETITORS, AMENITIES, AND OTHER ELEMENTS SUCH AS PARKS, DESTINATIONS, NEIGHBORS, ZONING CONCERNS, PARKING AND SO ON. MANY GYMS HAVE FAILED TO REVIEW ZONING, LEASES AND LOCATIONS FOR POTENTIAL PROBLEMS. WE STRONGLY ADVISE YOU TO INVEST TIME IN SECURING A SUITABLE LOCATION. A LAWYER SHOULD REVIEW YOUR LEASE FOR POTENTIAL PITFALLS. EXAMPLE:

Catalyst Fitness has secured a lease at 123 Any Street for a term of five years at a rate of $4,000 a month. The lease includes an option to renew and has been reviewed and adjusted by legal counsel.

The facility is 5,000 square feet and includes a lobby and washrooms, which will be upgraded as part of the buildout. The landlord has indicated additional space is available if expansion is needed.

The building is wheelchair accessible, and we have researched zoning and fire codes and confirmed there are no concerns. No major mechanical, electrical or structural changes are needed for an occupancy permit. We have ample parking.

We are five minutes from the airport and on a major artery, giving us great opportunities for signage. The high-traffic destination store Joe’s Stuff is located 100 meters away, ensuring regular foot traffic. Several businesses in the area have already expressed an interest in partnerships, and there are opportunities for corporate fitness programs.

The only current neighbor is a loud autobody shop, and noise is not a concern. The landlord is aware of the volume of our proposed activities and has approved them. The floor has been evaluated, and it can withstand our activities with ¾-inch rubber matting, which we have ordered.

There are currently no fitness studios or microgyms within 2 miles; however, one membership-based gym exists within one block.

Legal Environment

LIST ANY LEGAL ISSUES. THIS SECTION COULD INCLUDE PENDING LAWSUITS, INCORPORATION, SALE/TRANSFER OR SHARES, NEW PARTNERS, ETC.

There are no current legal obligations for [YOUR BUSINESS].

LIST ALL PERSONNEL, INCLUDING TITLES AND ROLES. IF THE STRUCTURE MIRRORS MANAGEMENT PERSONNEL FEATURED IN THE FOLLOWING SECTION, FEEL FREE TO BE BRIEF. EXAMPLE: Catalyst Fitness will open with three initial staff members, including the owner. See below for detailed breakdown.

Management and Organization

Management strength.

THIS SECTION WILL LIST THE MAIN PEOPLE IN YOUR ORGANIZATION. BE SURE TO INCLUDE EDUCATION, TALENTS/SKILLS AND ROLES. EXAMPLES:

Chris Cooper—Chris is the sole owner of Catalyst Fitness Inc. Chris has a bachelor’s degree in an exercise-science related field and has been coaching fitness since 1996. Chris has successfully founded and sold two other fitness businesses and currently owns a business mentorship practice. Chris’ roles will include sales and marketing.

Sally Glama—Sally has a degree in business management and a passion for fitness. Sally’s roles will include operational oversight, personal training and nutrition coaching.

Jordan Glitz—Jordan is a passionate fitness coach with four years in the industry. Jordan’s roles will include coaching group fitness classes, goal reviews and planning, and personal training. Jordan will also fill the role of customer retention management.

LIST YOUR BANK AS WELL AS ANY OTHER PERTINENT INFORMATION ABOUT IT, INCLUDING DEBTS, MORTGAGE, LINES OF CREDIT, ETC.

[YOUR BUSINESS] will bank at [INSERT BANK], where its business representative will be [INSERT NAME].

LIST THE PEOPLE WHO WILL HELP YOU RUN THE BUSINESS, INCLUDING THEIR CREDENTIALS OR AREAS OF EXPERTISE. WE STRONGLY ENCOURAGE YOU TO SEEK THE ADVICE OF EXPERTS TO SET YOUR BUSINESS UP FOR SUCCESS AND LONG-TERM GROWTH. EXAMPLE: Catalyst Fitness will be mentored to launch by Two-Brain Business, the largest mentorship practice for microgyms in the world. Using Two-Brain’s RampUp program , Catalyst Fitness will determine its rates, create its operational processes, hire staff, build a retention plan, and pre-sell memberships before launch.

Ongoing mentorship will ensure Catalyst follows best practices, regularly reviews strategic plans and obtains advice on major decisions.

TO BOOK A FREE CALL WITH A TWO-BRAIN BUSINESSS MENTOR, CLICK HERE .

FINANCIAL PLAN

THIS SECTION REVISITS ASPECTS OF THE HIGHLIGHTS SECTION, OFTEN IN GREATER DETAIL.

Sources of Capital

YOU CAN INCLUDE INFORMATION ON SECURED FUNDING, LINES OF CREDIT AND SO ON. CONSIDER GRAPHICAL PRESENTATION FOR BEST EFFECT. YOU ARE OUTLINING THE MONEY YOU HAVE AND THE MONEY YOU NEED.

REVISIT THE INFORMATION FROM THE HIGHLIGHTS SECTION AND PROVIDE ADDITIONAL DETAIL IF NEEDED. CONSIDER BAR GRAPH PRESENTATION.

EXAMPLES: Insurance quote valid until July 10, 2019.

Facility buildout is maximum renovation price determined through guaranteed quotes.

Startup includes purchase of assorted office supplies and a desk, filed under Other.

EXAMPLE: Potential growth rates determined in consultation with Two-Brain Business mentor. Rates reflect data collected from similar businesses in like markets.

Client growth supported by retention systems used in similar gyms to create strong length of engagement.

Two-Year Profit and Loss Projection

PROFIT AND LOSS PROJECTIONS ARE MORE SUITED TO SPREADSHEETS, BUT WE’VE INCLUDED A BASIC TEMPLATE HERE. PROFIT AND LOSS NUMBERS CAN BE DETERMINED FROM YOUR PROJECTIONS ABOVE. NOTE THAT OPERATING EXPENSES ARE DIFFERENT FROM STARTUP COSTS, AND YOU’LL NEED TO INCLUDE WAGES, RENT, UTLITIES AND A HOST OF OTHER LINE ITEMS. YOUR TOTAL REVENUE MUST BE GREATER THAN YOUR EXPENSES TO SHOW A PROFIT. AT TWO-BRAIN BUSINESS, WE TARGET A PROFIT MARGIN OF 33 PERCENT. THAT PROFIT IS USED TO PAY THE OWNER AND PURCHASE NEW THINGS.

Pro Forma Cash Flow

CASH-FLOW STATEMENTS ARE MORE SUITED TO SPREADSHEETS, BUT WE’VE INCLUDED A BASIC TEMPLATE HERE. THIS TABLE SUMMARIZES CASH IN VS. CASH OUT OVER A TWO-YEAR PERIOD. USE YOUR PROJECTIONS FROM THE SECTIONS ABOVE TO FILL IT OUT, AND ADJUST THE ENTRIES FOR YOUR BUSINESS. IDEALLY, YOU WILL TRACK CASH IN AND OUT MONTH BY MONTH. TO DOWNLOAD AN EXCEL SPREADSHEET TO DO SO, CLICK HERE .

Projected Balance Sheet

BALANCE SHEETS ARE MORE SUITED TO SPREADSHEETS, BUT WE’VE INCLUDED A BASIC TEMPLATE HERE. A BALANCE SHEET SHOWS THE NET WORTH OF YOUR BUSINESS AT A POINT IN TIME. USE YOUR PROJECTIONS FROM THE SECTIONS ABOVE TO FILL IT OUT, AND ADJUST THE ENTRIES FOR YOUR BUSINESS.

Break-Even Analysis

BREAK-EVEN ANALYSES ARE MORE SUITED TO SPREADSHEETS, BUT WE’VE INCLUDED A BASIC TEMPLATE HERE. A BREAK-EVEN ANALYSIS SHOWS THE SALES YOU WILL HAVE TO MAKE TO BREAK EVEN. USE YOUR PROJECTIONS FROM THE SECTIONS ABOVE TO FILL IT OUT, AND ADJUST THE ENTRIES FOR YOUR BUSINESS.

THIS SECTION OFTEN INCLUDES VARIOUS REFERENCES, TABLES, CHARTS AND DATA USED TO SUPPORT THE INFORMATION IN THE MAIN BODY OF THE PLAN. IF YOU NEED TO ADD SOMETHING HERE, MAKE A NOTE IN THE BODY OF THE PLAN AND ADD THE INFORMATION UNDER A CORRESPONDING HEADING HERE. FOR EXAMPLE: For a state-by-state breakdown of microgym distribution, see Appendix Section 1.

IF YOU NEED HELP, BOOK A FREE CALL HERE: TWO-BRAIN BUSINESS .

Phone +1 705-575-4535

Email [email protected].

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May 9, 2017

Opening a crossfit gym write a business plan first.

Greg Glassman, Founder of CrossFit infamously said that, “Typically the world's best athletes are minimalists when it comes to their training. They work hard and fast with few exercises. They master the fundamentals and work with them for years.” Whether you are a CrossFit enthusiast or a lifelong athlete, opening a Box can be a lucrative business adventure with the right approach.

The Key Components Of A CrossFit Business Plan

Starting a business is a challenge, that while rewarding, can quickly become overwhelming if you aren't prepared from day one. To avoid becoming a statistic on failed gym attempts, you need to think before you leap, which means that you need to create a CrossFit business plan before you even think about opening your Box.

Step #1: Do You Have The Right Background?

Unless you are funding the entire business from cash reserves, chances are that you will need partners, investors, or a financial loan. With this in mind, you will need to prove that you are a sound investment, which means that you need to have a background that compliments opening and running a CrossFit gym . Ideally you should have certifications or training as a sports instructor or personal trainer. You should also be able to demonstrate knowledge of personnel management, customer service, and marketing. The latter skills will serve you well as you seek to attract and retain clientele.

Step #2: Do You Have A Defined Business Goal?

Creating a viable business plan is about more than simply saying "I want to open a CrossFit gym." It is about clearly establishing specific goals (financial and operational),, as well as how you will compete against other CrossFit Boxes. For example, if you are a former triathlete, then you might want to use your experience to target clientele who are interested in incorporating better running techniques or muscle groups into their workouts. Conversely, clients interested in using CrossFit to develop increased muscle endurance might want to go to a Box that is run by a former powerlifter. In short, knowing your specific goals and your desired clientele is a critical component of creating a business plan.

Step #3: Market Analysis

As part of your business plan you will need to analyze the market growth, share, and volume. This analysis will also examine your competitors, to better identify your competitive advantages. Finally, you will need to explore what location is best for your business. Remember that in order to choose the ideal location, you will need to have clearly established goals and a targeted clientele in mind. For example, if you want to target youth athletes, then you should be near the local colleges or high schools.

Step #4: Identify Selling Points

After completing your marketing analysis you should be able to identify your company's future selling points. These selling points will once again be used to attract investors or partners. Keep in mind that these unique advantages should be able to generate revenue that will combat the costs of maintaining the gym, future marketing expenses, staffing costs, legal advice, tax payments, and any other business fees that you will encounter. It should go without saying, but unless you can clearly identify your competitive advantages, you won't be able to convince investors that your CrossFit gym is a viable financial investment.

Step #5: How Will You Finance Your Gym?

The final component of your CrossFit business plan should explore the financial components of opening a Box. Will you be able to finance the business on your own? Do you need a partner? Are you interested in acquiring an investor? Do you want to take a loan out from the bank? Answering these questions will require you to make a financial plan for each month of the first year, as well as each quarter of the subsequent five years. Factors to consider include: staffing costs, rent, gym equipment, insurance, taxes, marketing costs, and the amount of cash that you need to have in reserve for emergencies or unexpected costs.

Step #6: Create and Document the Business Plan

While you have probably been taking notes as you complete the above five steps, in this final portion you will need to write everything down in a clear and easy to understand professional document. There are plenty of online tools that can help in the creation of your written business plan. No matter which guideline you choose to follow, keep in mind that you will need to cover the following components:

• Executive Summary
• Business Description
• Business Services
• Market Analysis
• Marketing Strategies and Sales
• Management Approach (including legal structure)
• Operations Strategy
• Funding Request (if applying for a loan)
• Appendix (with any profit projections or financial charts).

In short, the information that you gathered in steps one through five will be used as you write the actual business plan.

The Bottom Line

We live in an age that supports entrepreneurial adventures. By following the above six steps, you can easily create a CrossFit business plan that will help you to turn your entrepreneurial dream into a reality. When the time is right, turn to  Wodify's all-in-one software solution  to empower your business venture and transform it into a success.

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How to own a CrossFit gym

Follow these essential steps on your journey to opening your own CrossFit box. From building your business plan to securing funding, find it all here.

It's not surprising that CrossFit has become so popular over the last few years. With more than 15,000 CrossFit gyms across 162 countries as of 2018, CrossFit is well and truly a global craze . From rope climbing and weight lifting to ball dodging and kettlebell swinging, CrossFit is a whole body workout in the truest sense of the word. Add to the fact that CrossFit classes offer a sense of community in the fitness world, people are driven to achieve their goals in an engaging atmosphere.

Whether you're a seasoned pro looking to become a CrossFit gym owner or you're relatively new to the personal training game but feel ready to become a CrossFit box owner, there are steps you should take before starting your business. To open your own CrossFit box, you will need specific training as well as licensing to become an affiliate of the CrossFit brand. In this article, we outline the steps you need to take to get your box up and running. Turn your new, small business into a thriving CrossFit that other fitness business owners will look up to.

Getting certified and affiliated with CrossFit: box owner first steps

If you want your box to bear the CrossFit name, you have to fulfil certain requirements. CrossFit is a brand, so you can't just call yourself a CrossFit box without getting the correct certification and paying for the franchise affiliation. To become a CrossFit box owner, you need to have at least the Level 1 trainer qualification. This isn't a difficult process. Members can sign up for a workshop costing $1,000/£720/€1,050 that only takes a weekend. Once you're certified and you've got your CrossFit open, you will need to pay an annual CrossFit affiliates fee of $3,000/£2700.00/€3182.30 with any additional taxes included.

With this annual fee, you'll have the right to use the CrossFit name for your business, as well as CrossFit will help to market your business by adding your box to their Affiliate Finder Map and Affiliate List making it easier for potential clients in your area to find you. You also get priority access to the annual CrossFit games, and you even receive prioritised support from their legal team should you need it.  

Choosing a name when you start a CrossFit box

When it comes to picking a name when you start a CrossFit box you cannot simply choose a name you like. CrossFit affiliates have to send their top three choices for a potential name to CrossFit for approval. The last thing that you and the owners of other CrossFit boxes want is for your businesses to be competing under similar names. While many boxes will use the CrossFit brand name along with their location, if you're one of several in your area, you'll need to diversify the name of your box. Motivating fitness-based language along with the CrossFit brand name is another popular way to go for naming a CrossFit box.

Keep reading for tips about creating a business plan and how to finance you're new CrossFit gym

Put together a fitness business plan

A well structured and coherent business plan is a useful tool for you as a business owner and serves several purposes. A clear plan helps you visualise what you need to do in order to succeed and what possible obstacles you face along the way, however, it's also vital for when you get to the financing stage of setting up your own CrossFit box. There are a variety of things that your business plan should cover:

• An overview of your CrossFit box — your vision for your business.
• A full market analysis — who are your main competitors? Where is there a gap in the market?
• Structure of the company — will you run it alone or with partners?
• Marketing and sales — setting out a clear marketing strategy to target potential clients in your local area.
• Financial plan — how will you fund your project? Will you look to investors or for a business loan?

Creating a good, clear business plan takes some time, but it's the best way to build a strategy to move your CrossFit business forward and to give you a structure of what to do in the day-to-day of starting a new business.

Secure funding for your CrossFit

Now that you have your business plan, you can start to think about funding your CrossFit. Your business plan will give potential investors or banks offering business loans a clear idea of how your business will operate and what gap in the market you intend to aim to fill. While the initial franchising fees are relatively low, you still have to factor in a number of extra costs.

• CrossFit accreditation — $1,000/£720/€1,050 for Level 1 course
• CrossFit affiliate fees — $3,000/£2700.00/€3182.30 per year
• Gym licensing in line with your local authorities requirements
• Gym equipment — $5,000 minimum
• Business and liability insurance
• Rent or deposit for a premises
• Hiring fitness instructors and other necessary staff

Realistically you're looking at anything between $20,000 to $50,000 for your start-up costs, although that figure could change either way depending on various factors, including your location and the insurance deal you manage to secure.

Location, location, location: pick the perfect spot for your CrossFit box

Finding the best location for your CrossFit box

The first thing you'll need to decide when looking for a space for your CrossFit is whether you will buy a place outright, or if you'll rent. Ultimately this depends on your finances as well as your own preference. Finding a space big enough for a CrossFit is also another sticking point. Typically housed in warehouses or similarly sized spaces to ensure enough space for your clients to take art in different classes and exercises.

The need for warehouse-sized space could mean that you find that you can't open your CrossFit in a central location. However, you can also exploit the fact that you won't be in a built-up area. You'll have more space inside for one, but you'll also be able to lead sessions outdoors, weather depending of course.

Building a CrossFit community

When it comes down to it, a big part of the attraction to CrossFit is the sense of community it brings. The nature of CrossFit workouts means like-minded people striving to achieve their goals together. As people sign up for your CrossFit box, you're building your own fitness community. To help your CrossFit grow into a community, your marketing strategy should include building a social media presence.

• Using Social media platforms such as Facebook and Instagram is a simple way to get your name out there.
• Creating a group on Facebook for your clients is a great way to share information with them about any offers you may have, as well as keeping them updated with upcoming classes and events.
• Regular posts on Instagram with pertinent hashtags will make potential clients aware of your CrossFit box. In order to make your hashtags work for you, there are a few simple tips you can follow to optimise your profile and posts. Using keywords such as #crossfit or #fitnessinstructor are obvious places to start. However, you want your posts will be competing with numerous other CrossFit trainers and box owners who will inevitably be using similar hashtags. Including hashtags that include your local area will target potential clients searching for CrossFit boxes, and branded hashtags help to build your fitness community around your brand and business.

Minimise your daily admin with the right management software

Running a CrossFit box is more than just leading workouts with clients. As with any business, day to day admin has to be addressed. From scheduling classes to managing memberships and payments, the whole process can be time-consuming and even overwhelming. As your client base grows, investing in gym management software will allow you to concentrate more of your time on the tasks of actually training your clients rather than dealing with piles of paperwork and accounting.

With a proven track record of working with CrossFit box owners , TeamUp simplifies those tasks that can often seem like a burden for gym owners. A simple to use and intuitive solution to daily admin tasks, TeamUp allows you to control your schedules, memberships, and payments in one place. You won't ever have to worry about chasing payments thanks to integrations with GoCardless, Stripe, PaySimple and other processors like PayPal and more. Our integration with Zapier gives our clients access to over 1500 apps designed to not only make your daily tasks simpler but to help your business grow.

Frequently Asked Questions

How much does it cost to start a crossfit gym.

The actual CrossFit affiliation fee is $3,000. However, when you factor in the costs of equipment, renovations (if you're converting an existing space), and other start-up costs, starting a CrossFit gym can range from $10,000 to $50,000.

Before opening your CrossFit box, you must earn the Level 1 trainer qualification, which costs $1,000/£720/€1,050. In addition to the training fee, certified CrossFit trainers must pay an annual affiliates fee of $3,000/£2700.00/€3182.30 + taxes.

In addition to the fees previously listed, you'll need to pay the following costs to start your own CrossFit gym.

• Gym licensing that follows your local authorities requirements
• At least $5,000 for gym equipment
• Business and liability insurance 
• (Rent or deposit) for a premises
• Hiring fitness instructors and other staff as needed

Start-up costs could be as low as $20,000 or go up to $50,000; it all depends on where you want to open your business and how great of an insurance deal you can get.

How profitable is a CrossFit gym?

The profitability of a CrossFit gym depends on several factors, including the location, size, and amenities of the facility and the experience and reputation of the coaching staff. However, a CrossFit gym can be profitable with the right business model.

How do I start my own CrossFit gym?

The first step in starting your CrossFit gym is to become a CrossFit affiliate. This involves paying a $3,000 fee and completing a CrossFit Level 1 Trainer Course. Once you're an affiliate, you can begin setting up your facility and recruiting members.

How successful are CrossFit gyms?

CrossFit gyms are typically very successful, offering a unique and effective fitness program that appeals to many people.

How much space do you need for a CrossFit gym?

The minimum amount of space required for a CrossFit gym is 3,000 square feet. However, the facility's size will also depend on the number of members and the type of equipment you plan to have.

Some of the best equipment you need to start a CrossFit gym include:

• Barbell sets, weights, and dumbbells
• Kettlebells
• Pull up bars
• Medicine balls for your CrossFit workouts 
• Jump ropes, climbing ropes, and speed ropes
• Rowing machines

How much is it to be a CrossFit affiliate?

The fee to become a CrossFit affiliate is $3,000. This includes the cost of the CrossFit Level 1 Trainer Course.

What are the best insurance available for CrossFit gym owners?

CrossFit gyms require different types of insurance depending on various factors such as the size and location of the facility, what kind of equipment is used, and how many members it has. Here are 10 of the best insurance for CrossFit gyms :

• General Liability.
• Professional Liability.
• Business Income and Extra Expense Coverage.
• Workers Compensation. 
• Occurrence Policy. 
• Equipment Breakdown Coverage. 
• Business Personal Property Coverage.
• Participant liability and Accidental Medical Coverage. 
• Premises Liability Coverage.
• Employee Dishonesty, Money, and Securities Coverage. 

In summary...

While it may seem like a daunting task to set up your own CrossFit box, it really comes down to planning and a realistic budget. The tools are all there for you to get you started. From the official CrossFit website with all the information you need in logical sections to the support of management software providers such as TeamUp, you'll have all the support you need to get your own CrossFit box up and running.

Read these articles for more information about setting up and financing a fitness business:

How do you launch a fitness business?

9 financing options to help grow your business

5 pricing mistakes that studio owners make and how to avoid them

Leverage the top Fitness Trends for 2024

Unlock potential revenue and grow your business from strength to strength with our 20+ expert-approved winning strategies!

Ready to scale your fitness business?

Try the #1 fitness management software for boutique fitness studios, gyms and franchises.

What I really enjoy about working with TeamUp is there’s a face to everybody. It’s not a random email. There’s communication and follow up.

—Stella Hull-Lampkin, BASI Pilates USA

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CrossFit Gym Business Plan

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How to Write A CrossFit Gym Business Plan?

Writing a crossfit gym business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

• This section may include details like the name of your CrossFit gym, its location, and when it was licensed.

Market Opportunity:

Products and services:.

• For instance, you may include CrossFit endurance, CrossFit Kids, and CrossFit functional training as your services and include tailored transformation and state-of-the-art facilities as some of your USPs.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

• Describe your CrossFit gym and its name.
• Describe the legal structure of your CrossFit gym, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

• Additionally, If you have received any awards or recognition for excellent work, describe them.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

• For instance, fitness enthusiasts, athletes, and sports lovers would be an ideal target audience for CrossFit gyms.

Market size and growth potential:

• For instance, there are over 13000 CrossFit affiliate businesses across the World. Briefly describe the market share you will capture and the gym’s growth potential in the market.

Competitive Analysis:

Market trends:.

• For instance, CrossFit online and hybrid training has a booming market; explain how you plan on dealing with this potential growth opportunity.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your CrossFit gym business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. CrossFit Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Fitness services:

Mention the fitness services your business will offer. This list may include services like,

• Group CrossFit classes
• Personal training
• Specialty programs
• Nutritional counseling
• Online Coaching

CrossFit products:

Quality measures:.

• This may include equipment maintenance, qualified and trained staff, and safety checkpoints. Since it’s a licensed affiliate, you will have to maintain the quality standards mentioned in the contract.

Additional Services

In short, this section of your CrossFit gym plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

• For example, certified CrossFit coaches, CrossFit specialty programs, regular community events, and state-of-the-art equipment could be some of the great USPs for a hybrid CrossFit studio.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your CrossFit gym business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your CrossFit gym, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & machinery:.

• Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your CrossFit management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

• It should include, key executives(e.g. COO, CMO.), senior management, and other department managers (e.g. CrossFit head trainer, customer services manager.) involved in the CrossFit gym operations, including their education, professional background, and any relevant experience in the fitness industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your CrossFit services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the CrossFit industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your CrossFit gym business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample CrossFit gym business plan will provide an idea for writing a successful CrossFit gym plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our CrossFit gym business plan pdf .

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Frequently asked questions, why do you need a crossfit gym business plan.

A business plan is an essential tool for anyone looking to start or run a successful CrossFit gym. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your CrossFit gym.

How to get funding for your CrossFit gym business?

There are several ways to get funding for your CrossFit gym, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your CrossFit gym business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your CrossFit Gym business plan and outline your vision as you have in your mind.

What is the easiest way to write your CrossFit gym business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any CrossFit gym business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

How detailed should the financial projections be in my CrossFit gym business plan?

The level of detail of the financial projections of your CrossFit gym may vary considering various business aspects like direct and indirect competition, pricing, and operational efficiency. However, your financial projections must be comprehensive enough to demonstrate a complete view of your financial performance.

Generally, the statements included in a business plan offer financial projections for at least the first three or five years of business operations.

Can a good CrossFit gym business plan help me secure funding?

Indeed. A well-crafted CrossFit gym business plan will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can certainly help you secure your business funding.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Crossfit Gym Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their crossfit gym businesses.

If you’re unfamiliar with creating a crossfit gym business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a crossfit gym business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your crossfit gym business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a crossfit gym business or grow your existing crossfit gym company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your crossfit gym to improve your chances of success. Your crossfit gym business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Crossfit Gym Businesses

With regard to funding, the main sources of funding for a crossfit gym business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for crossfit gym businesses.

Finish Your Business Plan Today!

How to write a business plan for a crossfit gym.

If you are starting a gym business or expand your current crossfit gym business, you need a business plan. The guide below details the necessary information for how to write each essential component of your crossfit gym business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of crossfit gym you are running and the status. For example, are you a startup, do you have a crossfit gym business that you would like to grow, or are you operating a chain of crossfit gym locations?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the crossfit gym industry.
• Discuss the type of crossfit gym you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of crossfit gym you are operating.

For example, you might specialize in one of the following types of crossfit gym businesses:

• Traditional Crossfit Gym: In this type of traditional crossfit gyms, you may specialize in constant movement with varying intensities and functional exercise routines.
• Crossfit Performance Gym: A crossfit performance gym is one that caters to those who seek competitive environments and challenges. Additional training is focused on strength and fitness in a more strict series of routines.
• Crossfit Health & Wellness Gym: This type of cross fit gym is focused on the well-being of customers via natural health and fitness routines that support good health. Weight loss and specific health routines are often the focus of the gym, as well.
• Specialty Crossfit Gym: Specialty classes and courses within this type of crossfit gym focus on weight training for high-performance and strength-building for competition. In addition, performance supplements are often recommended and sold.

In addition to explaining the type of cross fit gym you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, the amount of revenue during the past six months, opening a second crossfit gym location, etc.
• Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the crossfit gym industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the crossfit gym industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your cross fit gym business plan:

• How big is the crossfit gym industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your cross fit gym? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your crossfit gym business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals who seek better health and fitness, athletes who seek higher performance levels, and those who seek weight gain.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of crossfit gym you operate. Clearly, individuals with the goal of weight loss will  respond to different marketing promotions than will those who choose to train for competition.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regard to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other crossfit gyms.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes performance athlete retail stores, digital exercise or workout routines and natural health stores,  You need to mention such competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of crossfit gym are they?
• What is their pricing (premium, low, etc.)?
• What sets their business apart from others?
• What are their weaknesses?

With regard to the last two questions, think about your answers from the customers’ perspective. And, don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide options for groups who train together?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a crossfit gym business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of crossfit gym company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide specialized workouts directed to consumers ages 40+?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your crossfit gym company. Document where your company is situated and mention how the site will impact your success. For example, is your crossfit gym located in a busy retail district, a business district, a standalone building, or in a neighborhood mall? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your crossfit gym marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute direct mail pieces to your target audience
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) with target keywords on your website

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your crossfit gym, including answering calls, planning and scheduling courses, paying invoices, contacting customers, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell out available courses, or when you hope to reach $X in revenue. It could also be when you expect to expand your crossfit gym to a second or third location.

Management Team

To demonstrate your crossfit gym’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing crossfit gym businesses. If so, highlight this experience and expertise. But, also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a crossfit gym or successfully running a crossfit gym in a large corporate setting.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 40 customers per day, and/or offer special crossfit gym sales online? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

5 Year Annual Income Statement

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your crossfit gym, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

5 Year Annual Balance Sheet

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit, but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a crossfit gym:

• Cost of crossfit gym equipment
• Cost of furnishings
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, office supplies and equipment

5 Year Annual Cash Flow Statement

Attach your full financial projections in the appendix of your plan, along with any supporting documents that make your plan more compelling. For example, you might include your gym location lease or a list of friends and associates who are already lined up to join your crossfit gym.

Writing a business plan for your crossfit gym is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the crossfit gym industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful crossfit gym.

Crossfit Gym Business Plan FAQs

What is the easiest way to complete my crossfit gym business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your crossfit gym business plan.

How Do You Start a Crossfit Gym Business?

Starting a Crossfit Gym business is easy with these 14 steps:

• Choose the Name for Your Crossfit Gym Business
• Create Your Crossfit Gym Business Plan
• Choose the Legal Structure for Your Crossfit Gym Business
• Secure Startup Funding for Your Crossfit Gym Business (If Needed)
• Secure a Location for Your Business
• Register Your Crossfit Gym Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Crossfit Gym Business
• Buy or Lease the Right Crossfit Gym Business Equipment
• Develop Your Crossfit Gym Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Crossfit Gym Business
• Open for Business

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.

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How To Write a Business Plan for Crossfit Gym in 9 Steps: Checklist

By alex ryzhkov, resources on crossfit gym.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan

Welcome to our blog post on how to write a business plan for a Crossfit Gym! With the fitness industry on the rise and the increasing popularity of Crossfit, there has never been a better time to start your own gym. According to recent statistics, the Crossfit industry has experienced a staggering growth of 173% in the past decade , making it one of the fastest-growing sectors in the fitness world.

But it's important to remember that success in the gym business doesn't happen by accident. To ensure your Crossfit gym stands out and attracts a loyal customer base, a well-thought-out business plan is essential. In this blog post, we will guide you through the 9 crucial steps to create a comprehensive and effective business plan that sets you up for success.

From identifying your target market and analyzing the competition to securing funding and developing marketing strategies, each step plays a vital role in shaping your gym's success. We'll help you navigate through the intricacies of this process, providing you with tips, insights, and information to make informed decisions along the way.

So, if you're passionate about helping individuals achieve their fitness goals and are ready to embark on your entrepreneurial journey, let's dive into the essential steps you need to take to write a business plan for your Crossfit Gym.

Identify Target Market And Competition

Identifying your target market and understanding your competition is crucial to the success of your Crossfit gym. By defining your target market, you can tailor your services and marketing strategies to meet the specific needs and preferences of your potential customers. Additionally, analyzing your competition will allow you to identify your unique selling points and differentiate yourself in the market.

When identifying your target market, consider factors such as demographics, psychographics, and fitness goals. Determine the age range, gender, income level, and lifestyle of the individuals you want to attract to your gym. Understand their motivations, preferences, and challenges when it comes to fitness. This information will help you craft effective marketing messages and create programs that resonate with your target audience.

Conducting thorough market research is essential to gain insights into your target market and competition. Utilize surveys, interviews, and online research platforms to gather data on the fitness market in your area. Identify existing Crossfit gyms and other fitness facilities in your vicinity and analyze their offerings, pricing, and membership structure. This will give you a clear understanding of the competition and enable you to position your gym as a unique and desirable option.

Tips for Identifying Target Market:

• Consider conducting focus groups or interviews with potential customers to gain deeper insights into their fitness needs and preferences.
• Use online tools and platforms to gather data on the fitness habits and preferences of your target market.
• Identify any gaps or opportunities in the market that will allow your gym to stand out.

Tips for Analyzing Competition:

• Visit local Crossfit gyms and fitness facilities to observe their operations and understand their strengths and weaknesses.
• Research online reviews and customer feedback for competing gyms to gain insights on what customers like and dislike.
• Identify areas where your gym can offer a unique value proposition or improve upon existing offerings.

Conduct Market Research and Analysis

Market research and analysis is a critical step in creating a successful business plan for your Crossfit gym. This process involves gathering and analyzing relevant data to gain a deep understanding of your target market, identify potential competitors, and evaluate the feasibility of your business idea.

To start, you need to identify your target market . Determine the characteristics of the individuals you want to attract to your gym, such as their age range, fitness levels, and specific fitness goals. This will help you tailor your offerings and marketing strategies to meet their needs.

Next, you should conduct market research to gather information about your target market and the overall fitness industry. This can include surveying potential customers, analyzing demographic data, and studying industry trends and market demand for Crossfit gyms in your area.

Once you have gathered relevant data, it's time to analyze it to gain insights that will inform your business plan. Look for patterns, trends, and gaps in the market that you can capitalize on. Consider factors such as the size of the market, the purchasing power of your target customers, and the competitive landscape.

Tips for conducting market research and analysis:

• Utilize online survey tools to gather feedback from potential customers.
• Explore social media platforms to understand what people are saying about Crossfit gyms in your area.
• Attend industry conferences and connect with other gym owners to gain insights and learn from their experiences.
• Analyze local demographics and economic indicators to gauge the demand for your services.
• Consider partnering with local fitness influencers or health professionals to gather additional market insights.

By conducting thorough market research and analysis, you will be able to identify the needs and preferences of your target market, assess the level of competition, and make informed decisions about the direction and positioning of your Crossfit gym. This will ultimately increase your chances of success and help you develop a compelling business plan.

Develop A Unique Value Proposition

Developing a unique value proposition is crucial for the success of your Crossfit gym. It is what sets you apart from your competitors and convinces potential customers to choose your gym over others. A strong value proposition clearly communicates the benefits and value your gym offers to its members.

When developing your unique value proposition, consider the following:

• Identify your target market: Understand your target market's needs, preferences, and pain points. This will help you tailor your value proposition to address their specific concerns and desires.
• Highlight your unique offerings: Identify the key features and services that make your Crossfit gym unique. This could include personalized coaching, state-of-the-art equipment, or innovative fitness programs. Emphasize these offerings in your value proposition to showcase what sets you apart from your competition.
• Showcase the benefits: Clearly articulate the benefits that members will gain from joining your gym. Whether it's achieving their fitness goals, improving their overall health, or experiencing a supportive community, highlight these benefits to attract potential customers.
• Address pain points: Consider the challenges and obstacles that individuals may face in their fitness journey. Position your gym as the solution to these pain points, offering support, guidance, and motivation to help your members overcome their obstacles.
• Keep your value proposition concise and clear.
• Use language that resonates with your target market.
• Test your value proposition with potential customers to ensure it effectively communicates your unique offerings and benefits.
• Regularly revisit and refine your value proposition as your gym evolves and grows.

By developing a unique value proposition that speaks directly to your target market and addresses their specific needs and desires, you can differentiate your Crossfit gym and attract loyal members who see the value in what you offer.

Determine Financial Requirements And Secure Funding

When starting a Crossfit gym, determining the financial requirements and securing funding are crucial steps in ensuring the success of your business. Here are some important considerations:

Evaluate your initial costs: Begin by assessing the financial resources you will need to start and operate your gym. This includes costs such as leasing or purchasing a facility, renovating the space, purchasing equipment, hiring staff, and obtaining necessary permits and licenses.

Consider ongoing expenses: In addition to the initial costs, you'll need to factor in ongoing expenses such as rent, utilities, insurance, marketing, and payroll. Make sure to account for these expenses when determining your financial requirements.

• Create a detailed budget: Develop a comprehensive budget that outlines all anticipated expenses and projected revenues. This will help you determine how much funding you need to secure.
• Explore available funding options: Research various funding options such as loans, grants, investors, or personal savings. Consider consulting with a financial advisor to identify the best option that aligns with your business plan.
• Prepare a compelling financial proposal: When seeking funding, it's crucial to present a well-prepared financial proposal. This should include your projected financial statements, cash flow analysis, and a clear plan for repaying any loans or investments.
• Build relationships with potential investors: Attend networking events, join industry associations, and connect with individuals who may be interested in investing in your gym. Cultivating relationships can increase your chances of securing funding.

Securing funding for your Crossfit gym is an essential step to bring your business idea to life. Careful planning, accurate financial projections, and a well-prepared proposal will help you attract potential investors and obtain the necessary funds for a successful launch.

Create A Detailed Business Model

Creating a detailed business model is crucial for the success of your Crossfit gym. It will help you understand how your gym will generate revenue, how it will be structured, and what expenses you need to anticipate. Here are some important aspects to consider when developing your business model:

• Gym Membership: Determine the types of memberships you will offer, such as monthly, quarterly, or annual. Set pricing based on the benefits and services included in each membership tier. Consider offering discounts for long-term commitments or special promotions to attract new members.
• Additional Services: Think about other sources of revenue, such as personal training sessions, one-on-one coaching, specialized fitness programs, or nutrition consultations. These additional services can provide extra income and cater to different member preferences.
• Online Membership: Consider offering an online membership option to reach a wider audience and provide added convenience. This can include access to instructional videos, nutrition and wellness coaching, and support from peer groups. Determine the pricing structure for your online membership.
• Equipment and Facilities: Plan the equipment and facilities you'll need to offer quality Crossfit classes and training sessions. Determine the cost of acquiring and maintaining the necessary equipment and allocate funds accordingly.
• Staffing: Outline the roles and responsibilities of your staff, including trainers, coaches, and administrative personnel. Determine the number of staff members required to efficiently run your gym and set a budget for their salaries and benefits.
• Consider conducting a feasibility study to assess the viability of your business model.
• Research industry benchmarks to ensure your pricing is competitive and your services are adequately priced.
• Regularly review and update your business model to adapt to changing market conditions and member preferences.

Creating a detailed business model will not only help you understand the financial aspects of your Crossfit gym but also guide your decision-making process. It will provide clarity on how you will run your business, attract and retain members, and ultimately achieve your fitness and financial goals.

Consider Location and Facility Requirements

Choosing the right location for your Crossfit gym is crucial to its success. A prime location can attract more customers and make it convenient for them to access your services. When considering a location, there are a few important factors to keep in mind.

1. Accessibility: Select a location that is easily accessible for your target market. Ensure that it is conveniently located near main roads or public transportation, with ample parking space for your clients.

2. Size and Layout: Assess the size and layout of the facility to ensure it can accommodate all the necessary equipment and provide enough room for different workout areas. Check the ceiling height to ensure it is suitable for activities such as rope climbing and overhead exercises.

3. Safety and Security: Prioritize the safety and security of your members. Look for a location that has appropriate security measures in place, such as surveillance cameras and secure entry systems. Additionally, ensure the facility meets safety codes and regulations.

4. Proximity to Target Market: Consider the demographics and preferences of your target market. If your gym primarily caters to a specific neighborhood or community, it may be beneficial to choose a location in close proximity to them.

• Research the local competition and consider locating your gym in an area with less competition.
• Visit potential locations during different times of day to assess foot traffic and parking availability.
• Ensure the location has access to basic amenities such as restrooms and changing rooms.

By carefully considering the location and facility requirements, you can create a welcoming and convenient space for your Crossfit gym, ensuring a positive experience for your members.

Establish Pricing And Membership Options

Developing an effective pricing strategy and offering a variety of membership options is crucial for the success of your Crossfit gym. It's important to consider the value you are providing to your members and align your pricing structure accordingly.

Here are some key points to consider when establishing pricing and membership options:

• Research and analyze your target market: Before determining your pricing, study your competition and the market demand for Crossfit gyms in your area. Evaluating factors such as location, demographics, and income levels can help you set competitive prices.
• Price differentiation: Consider offering different pricing tiers based on the services and amenities you provide. For example, you could offer a basic membership for access to group classes and a premium membership that includes additional perks such as personalized training sessions or nutrition coaching.
• Membership duration: Decide on the duration of membership options you will offer, such as monthly, quarterly, or annual memberships. Offering various lengths can attract different types of customers and provide flexibility.
• Introductory offers: Consider offering discounted rates or trial periods to attract new members. This can help potential customers experience the value of your gym before committing to a long-term membership.
• Add-on services: Explore the possibility of offering additional services or packages, such as nutrition counseling or specialty workshops, for an extra fee. This can provide added value to your members and generate additional revenue.
• Member perks: Consider offering exclusive perks or benefits to your members, such as access to online resources, discounted merchandise, or priority booking for classes or events. These perks can help retain members and enhance their overall experience.

Tips for Establishing Pricing and Membership Options:

• Conduct market research and competitor analysis to ensure your prices are competitive and attractive to potential customers.
• Regularly review and adjust your pricing strategy based on member feedback, market demand, and financial goals.
• Consider offering discounts to specific target groups, such as students, seniors, or military personnel, to attract a wider customer base.
• Communicate the value of your memberships through effective marketing and highlighting the unique benefits of joining your Crossfit gym.

Remember, finding the right balance between affordability and profitability is essential when establishing pricing and membership options for your Crossfit gym. Regularly evaluate and adapt your pricing strategy to ensure you remain competitive and attract and retain loyal members.

Develop Marketing And Promotional Strategies

Developing effective marketing and promotional strategies is crucial to attract and retain members for your Crossfit Gym. A well-executed marketing plan will help you showcase your unique offerings and differentiate yourself from the competition. Here are some important considerations to keep in mind:

• Define your target audience: Identify the specific demographic and psychographic characteristics of your ideal members. This will help tailor your marketing messages and choose the most appropriate channels to reach them.
• Create a compelling brand identity: Craft a strong brand image and visual identity that accurately reflects your gym's values and unique selling points. Develop a memorable logo and consistent branding across all marketing materials.
• Utilize various marketing channels: Take advantage of both online and offline marketing channels to reach a wider audience. Develop a user-friendly website, establish a strong social media presence, and consider traditional marketing tactics such as print advertisements and local partnerships.
• Offer introductory promotions: Capture the attention of potential members by offering enticing introductory offers or trials. This could include discounted rates for the first month, free introductory classes, or special packages for newcomers.
• Implement referral programs: Encourage your existing members to bring in new members by offering incentives for successful referrals. This can be in the form of discounts, free merchandises, or additional services.
• Host events and workshops: Organize events and workshops related to fitness, nutrition, or other relevant topics to engage both existing members and potential new members. This can help establish your gym as a knowledgeable and trusted resource in the community.
• Regularly track and analyze the performance of your marketing efforts to understand what strategies are most effective.
• Collaborate with local businesses or fitness influencers to cross-promote each other's offerings and expand your reach.
• Consider running Facebook or Instagram ad campaigns targeting individuals interested in fitness, as these platforms provide highly targeted advertising options.

Remember, an effective marketing and promotional strategy is an ongoing process. Continuously assess and refine your tactics based on the feedback and preferences of your target audience. By consistently communicating your unique value proposition and engaging with potential members, you can build a strong brand and attract a loyal customer base to your Crossfit Gym.

Assess Legal And Regulatory Considerations

When starting a Crossfit gym, it is crucial to assess and understand the legal and regulatory considerations that apply to your business. This will ensure that you operate within the boundaries of the law and avoid potential legal issues later on. Here are some important factors to consider:

• Business Licenses and Permits: Research and obtain any necessary licenses and permits required to operate a gym in your area. This may include health permits, zoning permits, and other local or state business licenses.
• Insurance: Protect your business and its assets by obtaining adequate insurance coverage. Consider general liability insurance to cover any injuries that may occur during workouts, as well as property insurance to protect your equipment and facility.
• Employment Regulations: Familiarize yourself with labor laws and regulations that govern employment practices. Be aware of minimum wage requirements, overtime rules, and any legal obligations you have as an employer.
• Health and Safety Compliance: Ensure that your gym meets all health and safety regulations. This may include maintaining proper sanitation, providing appropriate safety equipment, and adhering to fire safety codes.
• Privacy and Data Protection: As a business that collects personal information from members, it is essential to understand and comply with privacy and data protection laws. Take steps to secure sensitive member data and inform customers about how their information is being used.
• Intellectual Property: Respect intellectual property rights and avoid infringing on others' trademarks or copyrights. Research and register your own business name, logo, and branding materials to protect your intellectual property.
• Consult with a lawyer or legal advisor who specializes in small business or gym operations to ensure compliance with all relevant laws and regulations.
• Keep track of any changes or updates in legal and regulatory requirements that may impact your gym's operations. Stay informed and adapt accordingly.
• Maintain proper documentation of any legal and regulatory compliance measures you have implemented. This will be valuable in case of audits or legal disputes.

In conclusion, writing a business plan for a Crossfit gym involves several important steps that are crucial for success. By identifying the target market and competition, conducting thorough market research, and developing a unique value proposition, you can ensure that your gym stands out in the competitive fitness industry.

Additionally, determining the financial requirements and securing funding, creating a detailed business model, and considering the location and facility requirements will help you establish a solid foundation for your Crossfit gym.

Establishing pricing and membership options, developing effective marketing and promotional strategies, and assessing legal and regulatory considerations are vital steps to ensure the smooth operation of your gym and attract a steady flow of members.

Ultimately, by following these nine steps, you can create a comprehensive business plan that encompasses all the necessary aspects of running a successful Crossfit gym. With quality classes, equipment, and programming, along with personalized support and online membership options, your gym will be well-positioned to help individuals achieve their fitness goals and thrive in the competitive fitness industry.

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Opening a CrossFit Gym: 8 Steps to Starting a CrossFit Box

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These days, more and more people are discovering that their favorite way to exercise involves rope climbing, weight lifting, ball dodging, and kettlebell swinging. They’re not just muscle-builders training for a competition; these fitness aficionados are your neighbors, friends, and colleagues, who have joined millions of others in the CrossFit craze. Whether CrossFit is your favorite workout or you're a gym owner looking to diversify and start a new business, opening a CrossFit gym might be a great business move for you.

As of 2018, there were more than 15,000 CrossFit gyms all over the world in a total of 162 countries. The 10,000th affiliate gym was officially opened in London in 2014. This is a far cry from the low-key, original CrossFit gym — basically a gathering of friends who liked working out together — that opened its doors in Santa Cruz, Calif. in 2000 by founder Greg Glassman.

In 2004, Glassman began teaching his seminars regularly and the affiliation process was finalized. Today, CrossFit has become much bigger than a fitness program.

Kevin D’Amico instantly became deeply intrigued by CrossFit’s routines after visiting a gym for the first time and witnessing the way the program pushed people to get strong instead of a focus on losing weight.

“I don’t look at CrossFit as a weight loss program. I look at it like a training methodology that enhances your body and mind,” he said. “The body image that mass media portrays and 99 percent of other fitness programs that I see are all about getting skinny and losing weight. There’s something to be said for being strong.”

A few years after joining CrossFit, D’Amico, a former marine, got certified as a Level 1 trainer and opened up his own CrossFit gym in Jacksonville, Florida.

“I was a regional sales manager for a big corporation. I have a business degree. I took [opening up a box] as an opportunity to combine fitness and business together. Two things I really love,” he says. “I just thought, I’m kind of tired of working for corporate America. It was just a business decision. I saw these guys opening up these gyms in warehouses for dirt cheap. I really enjoyed the workouts and everybody was having a good time, and there’s money to be made.”

D’Amico sold his gym a few years ago, but is still involved in the CrossFit community with his equipment company X Training Equipment, which provides fitness equipment to CrossFit boxes, MMA gyms, UFC gyms, LA Fitness, and Gold Gym.

If you're interested in opening a CrossFit gym, check out the steps you'll have to take to get there below.

Opening a CrossFit gym in 8 steps

Opening a CrossFit gym involves some specific training and licensing but it's not much more complicated than opening a regular run-of-the-mill gym. Below are the steps to opening your new CrossFit business.

Step 1: Choose your gym name and business entity

This is the first step for starting any business, you want to have a name in mind and the business entity too before you get too deep into planning. When you're coming up with your business name, make sure it's something that makes it clear that you're opening up a CrossFit box. Typical CrossFit gym names are usually descriptive of their location (ex., CrossFit Portland, North Shore CrossFit) or otherwise motivating (PURE Fitness CrossFit, Level 10 CrossFit). You'll want to make sure your ideal business name is available in your state, and that you can buy a domain associated with it.

You can check whether a business name is available online from your state's Secretary of State website or the United States Patent and Trademark Office and if the name's not already in use by another business you're good to go. You usually have the option to reserve the name if you want until it comes time to officially register your business. If you're not confident in this process and have the means, you might want to go ahead and consult a lawyer.

Around this time you should also choose a business entity for your new CrossFit gym. You might want to go with a business entity that offers owners some protection from liability. A limited liability partnership or limited liability company might make the most sense for you if you're looking for some liability protection.

Step 2: Write a business plan

The second step in opening a CrossFit gym is the same for almost any business: Write a business plan. When you're writing a business plan there's a lot for you to consider and be sure to include. You might find it helpful to use a business plan template to make sure you cover all of your bases.

You should make sure your business plan covers an overview of your CrossFit gym, a market analysis including who your competition is and what need you're looking to fill, the organization of the company (i.e., whether you'll have partners), your marketing and sales plan, and lastly, your financial plan and projections.

This will take a lot of work, but you'll be glad you did it when it comes time to find investors or apply for loans. It can even help you in the day-to-day tasks of getting your business up and running.

You especially want to make sure there's a need for your business and that you'll be able to attract enough customers to stay in business once you've invested so much in getting things up and running. If there are already a number of CrossFit gyms in your area, you might find yourself losing out on business. One of the most common reasons small businesses fail is a lack of demand for their services or products.

Step 3: Get certified, pay CrossFit fees

Before you can open your CrossFit gym you'll have to get some certifications and pay some fees. Like D'Amico did, you'll need to become a Level 1 trainer if you're opening up a CrossFit box. To do this, members sign up for a weekend workshop, which costs $1,000, and CrossFit runs around 15 seminars each weekend focusing on safely and properly performing workout techniques. Once trainers are certified, they’re able to open their own personal CrossFit gym while the company collects an annual $3,000 for licensing purposes.

These costs to open a CrossFit gym are necessary if you want your gym to be an official affiliate. The licensing fee is due annually, so keep that in mind when making your budget for the year.

Step 4: Register your business and get an employer identification number

You're not done with paperwork and registrations. You still have to register the actual business and get an employer identification number, also known as an EIN.

If you're going to use a "doing business as" name for your business, you'll have to register for that with your state. Mostly it's sole proprietors who choose to do this, but if you're starting an LLC, you might want to as well. That's because it will allow you to open more than one location, if the time comes, without creating a whole new legal entity for that second location.

You'll also need an EIN and you'll have to register to pay taxes. You can apply for an employer identification number online through the IRS. If you register with the IRS online, you should receive an EIN within minutes. Gyms that don't employ other people don't need an EIN, but it's good to have because it can make paying taxes, getting a checking account, and obtaining business loans easier. Registering to pay taxes will vary depending on what state you're in, so refer to this resource to find out more.

Step 5: Get funding for opening your CrossFit gym

Though the cost of opening a CrossFit gym might seem low at first, when you factor in the certification fee, licensing fee, rent, equipment costs, taxes, employees, and more, you'll likely need to find some funding.

D’Amico warns those interested in opening up a CrossFit gym to carefully consider startup costs. “When I opened up my gym, I had to put up several thousand dollars putting up handicapped ramps in the bathroom and safety lights,” he says. “You don’t think about those things and that’s what kills a lot of people. Your equipment might be $20,000, but you might need another $20,000 for the setup.”

If you're looking for some startup funding there are a few options available to you. You might be eligible for an SBA loan, a business line of credit, equipment financing, or a personal loan.

A business line of credit would give you access to money that you could pull on when you needed it in your early days starting your business. The difference between a line of credit and a loan is that while the money is available to you, you only have to pay interest on the funds you actually draw on.

Another option to help you fund opening a CrossFit gym is equipment financing. These loans are usually a fairly quick way to get the funds you need for equipment, which your gym will definitely require, and then the equipment itself can serve as the collateral for the loan.

Step 6: Find a gym space, get permits

Next, you'll want to get a space for your gym, or maybe you already have one in mind that you showed to lenders while trying to get a loan in the previous step. Whatever the case, you'll need a space and you'll need to get it set up as a gym.

Think about the type of equipment, amount of space, amenities you want to offer, and more when choosing a space. Many CrossFit gyms are hosted in warehouses that offer ample space and plenty of parking for customers. The ideal space will allow for a lot of noise, won't be cramped, and have some features customers can incorporate into their workouts. For example, if the CrossFit box you're opening is near the beach, sand-based workouts might be an attraction you can boast.

You might also need permits to do construction and set up the gym the way it needs to be for customers to be able to work out there. Check with your local government on any regulations your gym has to meet or any permits you need to change or set up your gym. You want to be thorough here as it could end up costing you in fines or even lawsuits.

Step 7: Get a business checking account, credit card

You're going to need both a business checking account and a business credit card to get your business on track. Both will help you build your business credit and keep your personal and business finances completely separate, something you'll be grateful you did when tax season rolls around.

There are plenty of business checking accounts to choose from out there, all offering different perks. You'll probably want to choose one that comes with no fees if possible. Finding the right one for you might take some time, but a good place to start is by checking with whatever bank you already use for personal banking to see what they offer businesses.

A business credit card is also nice to have because you can isolate business charges to that card and keep them separate from your personal spending. Just like there are a number of checking accounts out there, there are equally as many credit cards for businesses. The key here is to use the card and pay it off in a timely manner. You'll want to use this card to make business-related purchases and ask the suppliers you're buying from to report that you're paying them on time, if not early. This can really help boost your business credit score.

Step 8: Get business insurance

CrossFit requires that business owners opening their own CrossFit boxes show proof of insurance. Opening a CrossFit gym comes with some risks that opening another business might not. People are going to be working out, using equipment, walking around things they can trip over, and doing other potentially hazardous activities. You'll want to make you get business insurance for a host of scenarios so that if anything happens to someone while they're in your gym, the business is covered.

You also want to be covered in the event that equipment is stolen or damaged and you might want to consider having any instructors you hire also get personal trainer insurance as well.

How much do you need?

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We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

Cost to start a CrossFit box

Now after reading through all these steps, you might be wondering how much does it cost to open a CrossFit box? If we look back through our steps, you'll recognize the following expenses jump out:

CrossFit certification ($1,000)

CrossFit licensing fee ($3,000)

License to operate a gym in your state or locality

Equipment costs

Business insurance

Cost of capital

Outside of certification and licensing fees, everything will vary based on your business's location and the level of service you wish to offer. If you're trying to determine how much to seek in financing, here are the costs you should keep in mind:

Your biggest expense is going to be the rent you pay on your CrossFit facility. This is because you're going to need a fairly large space with high ceilings that can accommodate classes of at least 20 people or so. Regardless of the market where your business is located, spaces like that don't come cheap. We recommend setting aside between $3,000 - $5,000 per month for rent, at least—and don't forget about utilities.

CrossFit gym equipment include barbells, kettlebells, medicine balls, gymnastics rings, rowing machines, jump ropes, regular ropes, and potentially a lot more. These costs will vary widely from supplier to supplier, but if you're buying wholesale you may be able to secure discounted rates. We recommend setting aside between $5,000 - $10,000 for equipment costs to start. This will probably give you enough equipment to starting training small classes. As your classes grow in size, you can buy more equipment and replace 0ld equipment.

Your next biggest expense will likely be employees—as you probably won't be able to run the gym and teach all the classes as well (unless not for long). The average hourly pay for a Level 1 Certified CrossFit trainer is $17.81. If you hire a trainer full-time, keep in mind additional costs like medicare and social security.

The last major ongoing expense you should budget for when opening a CrossFit gym is your business's insurance. This is not only mandatory, but you'll be happy you have it if something happens. According to the website How to Start an LLC, American CrossFit gyms spend an average of $350 to $750 per year for $1 million in general liability insurance. However, these costs will vary based on your location as well as the size of your gym.

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The bottom line

There are tons of exercise programs comparable to CrossFit’s techniques, but the community aspect is what makes CrossFit a lifestyle for many people. At first, you join a gym and enjoy the workouts, but, then, you slowly become a part of a community that supports your lifestyle.

Before you know it, CrossFit is no longer a gym you go to after work to get fit, but a lifestyle that is so deeply embedded in your everyday life. Maybe you’ll find yourself opening a CrossFit gym because you want to share this new lifestyle you’ve adopted with others. That desire to share a passion is exactly how CrossFit has made its money and how a workout session becomes a fitness obsession.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

On a similar note...

How to Start a Profitable Crossfit Gym Business [11 Steps]

By Nick Cotter Updated Feb 05, 2024

Business Steps:

1. perform market analysis., 2. draft a crossfit gym business plan., 3. develop a crossfit gym brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for crossfit gym., 6. open a business bank account and secure funding as needed., 7. set pricing for crossfit gym services., 8. acquire crossfit gym equipment and supplies., 9. obtain business insurance for crossfit gym, if required., 10. begin marketing your crossfit gym services., 11. expand your crossfit gym business..

When starting a CrossFit gym, it's essential to understand the market landscape to position your business for success. A thorough market analysis will help you gauge demand, identify competition, and understand customer needs. Here's how you can perform a detailed market analysis:

• Research the local demographic to ensure a sufficient target population that's interested in fitness and capable of affording CrossFit memberships.
• Analyze competitors by visiting nearby CrossFit gyms to understand their offerings, pricing structures, and customer base.
• Investigate local health and fitness trends through surveys, social media, and community forums to determine the popularity of CrossFit and other fitness programs.
• Assess the ease of access and visibility for potential gym locations, considering factors like parking, public transportation, and neighborhood safety.
• Examine regulatory requirements and insurance costs in your area, as these can impact your operating expenses and business model.
• Utilize online tools and platforms for data analysis, such as Google Trends and market research reports, to understand broader market dynamics and growth potential.

Are crossfit gym businesses profitable?

Yes, crossfit gym businesses can be highly profitable. The key to success is finding an underserved market and building a loyal customer base. Additionally, offering unique classes and services, such as nutrition coaching, can be a great way to increase profit potential.

Starting a CrossFit gym requires a well-thought-out business plan that outlines your vision, strategy, and the steps needed to make your fitness venture a success. A comprehensive business plan acts as a roadmap, guiding you through the complexities of starting and running a profitable gym. Below are key elements to include in your draft:

• Executive Summary: Summarize your business concept, the market opportunity, your competitive edge, and financial projections.
• Company Description: Detail the CrossFit gym's legal structure, history, and the type of gym experience you intend to provide.
• Market Analysis: Research and describe your target market, industry trends, and the competitive landscape.
• Organization and Management: Outline your business's organizational structure, management team, and human resources plan.
• Services and Product Line: Explain the CrossFit services, classes, and any additional products you plan to offer.
• Marketing and Sales: Develop a marketing strategy to attract and retain members and detail your sales approach.
• Funding Request: If applicable, specify the amount of funding needed, potential sources, and proposed terms.
• Financial Projections: Provide projected income statements, cash flow statements, and balance sheets for the next 3-5 years.

How does a crossfit gym business make money?

Crossfit gyms typically make money through membership fees. They can charge a monthly or yearly subscription fee for access to the gym and its equipment. Additionally, Crossfit gyms often offer group classes and personal training, which generates additional revenue. An effective target audience for a Crossfit gym is adults aged 18-40 who enjoy challenging physical activity in a community environment.

Developing a brand for your CrossFit gym is crucial as it differentiates you from competitors and establishes your identity in the fitness community. A strong brand resonates with your target audience and creates loyalty. Here are key steps to consider when branding your CrossFit gym:

• Define Your Mission and Values: Articulate what your gym stands for, who it serves, and why it exists beyond making a profit. This will guide the tone and personality of your brand.
• Identify Your Target Audience: Understand the demographics, psychographics, and fitness goals of your potential members to tailor your brand messaging effectively.
• Create a Unique Value Proposition (UVP): Clearly communicate what makes your gym different and better than other fitness options available to your audience.
• Design a Memorable Logo and Tagline: Your logo should be recognizable and reflect the ethos of your gym, while your tagline should succinctly capture the essence of your brand promise.
• Choose a Color Scheme and Aesthetics: Select colors and design elements that convey the energy and atmosphere of your gym, ensuring consistency across all marketing materials and online platforms.
• Develop a Brand Voice: Decide on the tone and style of your communication, whether it's motivational, friendly, authoritative, or a mix, and use it consistently in all content.
• Engage with Community: Build relationships within your local community and online to foster a sense of belonging and loyalty to your brand.

How to come up with a name for your crossfit gym business?

Coming up with a name for your crossfit gym business can be tricky. Consider something that is both creative and descriptive. Your name should reflect your gym's purpose and mission. Put some thought into it, brainstorm ideas with friends and family, or look at other successful businesses for inspiration. Make sure whatever you decide is unique, memorable, and will help you stand out in the crowded fitness market.

Formalizing your business registration is a pivotal step in establishing the legal foundation for your CrossFit gym. This process will vary slightly depending on your location, but generally involves registering with the appropriate government entities. Here's what you need to know to get started:

• Determine the legal structure of your business (e.g., sole proprietorship, partnership, LLC, corporation) as this will impact your taxes, liability, and business operations.
• Register your business name with your state government, ensuring it's unique and not already in use. This might be part of forming your business entity or a separate process.
• Obtain an Employer Identification Number (EIN) from the IRS for tax purposes, especially if you plan to hire employees.
• Register for state and local taxes to ensure you can legally operate and are set up to pay any necessary sales, use, and payroll taxes.
• Secure the necessary permits and licenses, which may include a general business license, a health and safety permit, and a professional license if your state regulates personal trainers or gyms.
• Check with local government for any zoning or land use permits required to operate a gym in your chosen location.

Resources to help get you started:

To ensure your CrossFit gym operates legally, obtaining the necessary licenses and permits is crucial. This process can vary depending on your location, so it's important to research and comply with local, state, and federal regulations. Below are some steps to guide you through this phase:

• Check with your city or county government to learn about local business licensing requirements. Often, this will involve applying for a general business license.
• Consult your state's department of business regulation or a similar entity to understand state-specific permits, such as a seller's permit or a health and safety certificate.
• Acquire a building permit if you plan to construct a new facility or significantly remodel an existing space.
• Ensure compliance with zoning laws to verify that your location is zoned for a fitness facility.
• If you plan to play music in your gym, consider obtaining a music license from organizations like BMI or ASCAP.
• Obtain a CrossFit affiliation by applying through the official CrossFit website, which allows you to legally use the CrossFit name and branding.
• Secure liability insurance to protect your business from potential lawsuits and accidents.
• Stay updated on any industry-specific compliance, such as certifications for trainers and health code regulations.

What licenses and permits are needed to run a crossfit gym business?

In order to run a crossfit gym business, you will need to obtain a number of licenses and permits. These may include:

• A federal Employer Identification Number (EIN) from the IRS.
• A business license or permit from the state government.
• A Sales Tax Permit issued by your local municipality or county.
• A resale certificate and permit if you intend to sell complimentary goods or services such as supplements and nutrition plans.
• A health club license issued by the local Department of Health.

Starting a CrossFit gym requires careful financial planning and management. To ensure that you have a solid foundation, it's essential to open a dedicated business bank account and secure the necessary funding. Follow these steps to get your financials in order:

• Research banks and credit unions that offer business banking services, and compare their fees, services, and customer reviews. Choose one that fits your business needs and open a business checking account.
• Keep your business finances separate from personal finances to simplify accounting and tax reporting. Use your business account for all gym-related transactions.
• Understand the startup costs for your CrossFit gym, including equipment, location, insurance, and employee salaries.
• Explore different funding options such as small business loans, investors, crowdfunding, or personal savings to cover initial costs and provide a financial cushion.
• Prepare a detailed business plan to present to potential lenders or investors, showcasing your gym's value proposition, market analysis, and financial projections.
• Consider consulting with a financial advisor or accountant who has experience with fitness businesses to help guide you through the process of securing funds and managing your gym's finances.

Setting the right pricing strategy for your CrossFit gym services is crucial for attracting and maintaining a strong membership base while ensuring your business remains profitable. Carefully consider your costs, the value you offer, and how you stack up against the competition. Here are some tips to guide you in setting your prices:

• Analyze your costs: Calculate the expenses involved in running your gym, including rent, equipment, staff salaries, utilities, and insurance, to determine the minimum price you need to charge to cover costs and make a profit.
• Research competitor pricing: Look at the fees charged by nearby CrossFit gyms and fitness centers to understand the going rate in your area. This helps in positioning your pricing competitively.
• Value-based pricing: Consider the unique aspects of your gym, such as experienced coaches, additional amenities, or a prime location, and set prices that reflect this added value.
• Membership options: Offer a variety of membership plans, such as monthly, quarterly, or yearly subscriptions, along with drop-in rates, to cater to different customer preferences and encourage longer commitments.
• Discounts and promotions: Implement discounts for early sign-ups, referrals, or family packages to incentivize new members and reward loyalty.
• Adjust over time: Be prepared to reevaluate and adjust your pricing based on operational costs, market demand, and member feedback to remain competitive and profitable.

What does it cost to start a crossfit gym business?

Initiating a crossfit gym business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $71500 for launching such an business. Please note, not all of these costs may be necessary to start up your crossfit gym business.

Setting up a CrossFit gym requires careful selection of equipment to ensure you can provide a comprehensive workout experience. From weights to rigs, each piece should be durable and versatile to accommodate the varied CrossFit workouts. Below is a guide on acquiring the necessary equipment and supplies for your CrossFit gym:

• Barbells and Bumper Plates: Invest in high-quality barbells and a range of bumper plates. Look for Olympic standard equipment for durability and performance.
• Dumbbells and Kettlebells: Get a variety of weights to cater to different strength levels and exercises.
• Pull-up Rigs: Ensure your pull-up rigs are sturdy and can be used for other exercises like muscle-ups and hanging rings.
• Gymnastic Rings: Purchase adjustable gymnastic rings for exercises like dips and ring rows.
• Rowing Machines, Bikes, and Jump Ropes: These are essential for cardiovascular workouts and should be designed for high-intensity use.
• Mats and Flooring: High-density rubber mats will protect your floor and equipment, and provide safety for your members.
• Timers and Sound System: Timers are crucial for interval training, and a good sound system can help keep energy levels high.
• Storage Racks: Keep your space organized with racks for storing weights, kettlebells, and other equipment.
• Sanitation Supplies: Maintain cleanliness with disinfectant sprays, wipes, and hand sanitizers for your members' safety and health.

List of software, tools and supplies needed to start a crossfit gym business:

• Weights (dumbbells, kettlebells, barbells): approx. $3-$5 per pound
• Weight bench: approx. $150-200
• CrossFit equipment (pull-up bars, plyo boxes, rack set): approx. $500-1000
• Jump rope: approx. $10-20
• Medicine balls: approx. $20-30
• Ab mats: approx. $25-35
• Foam rollers: approx. $15-25 each
• Gym software to manage memberships, scheduling and billing: approx. $50/month
• Payment processing software for card payments and online payments: approx. $30/month
• Gym flooring (mats and carpet): approx. $0.25-$1 per square foot

Starting a CrossFit gym involves not only setting up the facility but also ensuring that your investment is protected. Business insurance is a critical component that safeguards your gym against potential liabilities and risks. Here are some key points to consider when obtaining business insurance for your CrossFit gym:

• Research different types of insurance policies such as general liability, professional liability, and property insurance to understand which coverages are most relevant for your CrossFit gym.
• Consult with an insurance broker or agent who specializes in fitness-related businesses to get personalized advice and find the best rates and coverage options.
• Consider additional insurance options such as workers' compensation if you have employees, and business interruption insurance to protect against unexpected events that could impact your operations.
• Make sure to comply with any state or local insurance requirements for fitness facilities and understand the minimum coverage needed.
• Review and compare quotes from multiple insurance providers and read the policy details carefully to ensure that you are adequately covered for the specific risks your gym might face.
• Maintain and regularly update your insurance policy to reflect any changes in your business, such as new equipment, additional services, or changes in your facility size.

Marketing is crucial to attract members and establish your CrossFit gym's reputation in the fitness community. With a strategic approach, you can effectively promote your gym services and build a loyal customer base. Consider the following steps to get the word out and entice fitness enthusiasts to join your gym:

• Develop a strong brand identity that reflects the core values of your CrossFit gym and use it consistently across all marketing materials.
• Launch a user-friendly website with essential information, class schedules, member testimonials, and a blog with engaging content related to CrossFit and fitness.
• Create social media profiles on platforms like Instagram, Facebook, and Twitter to reach potential clients, share gym updates, success stories, and interact with the fitness community.
• Offer introductory classes or workshops at a discounted rate to encourage people to try out your CrossFit programs.
• Engage in local community events, sponsor sports events, or host charity workouts to increase visibility and give back to the community.
• Utilize email marketing to keep current and prospective members informed about new classes, events, and promotions.
• Encourage word-of-mouth referrals by creating a referral program that rewards existing members for bringing in new clients.

Expanding your CrossFit gym business is an exciting step that indicates your initial success and the potential for further growth. Here are key strategies to consider as you look to broaden your reach and impact in the fitness community:

• Offer Additional Classes: Introduce new workout programs, specialized classes, or open gym times to attract a broader clientele.
• Invest in Marketing: Enhance your online presence through social media, SEO, and community events to increase brand awareness.
• Improve Facilities: Consider upgrading equipment, expanding floor space, or opening a new location to accommodate growing membership.
• Develop a Retail Section: Sell CrossFit gear, supplements, and branded merchandise to create an additional revenue stream.
• Build a Referral Program: Encourage current members to refer friends and family with incentives, strengthening your community base.
• Forge Partnerships: Collaborate with local businesses, healthcare providers, or nutritionists to offer comprehensive wellness solutions.
• Host Events and Competitions: Organize local competitions or charity events to increase visibility and engage with the broader CrossFit community.
• Foster an Inclusive Culture: Focus on creating a welcoming environment for all skill levels, ages, and backgrounds to retain members and attract new ones.

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Putting a CrossFit Box on the Map: 11 Steps to Opening One

by crossfitrrg | Oct 5, 2022 | CrossFit RRG

These days more and more people are saying goodbye to their 9-5 to pursue their passion, CrossFit. Now, many of these individuals are not experts, nor are they necessarily knowledgeable about what it takes to start a successful box. But that doesn’t mean they don’t have what it takes to put their CrossFit box on the map. They just need guidance and the right information to point them in the direction of the resources they need.

So, if you’re ready to make your mark in the fitness industry, continue reading.

Step 1: Creating the Perfect CrossFit Box Name and Business Entity

You need a business name for your gym. And not just any moniker will do. It is essential to choose a name to brand your business and convey everything you want members to know about it upfront. It should be catchy, proclaim your business’s values and mission, and capture everyone’s attention in a meaningful way.

Avoid rushing or choosing a name that reflects poorly on your gym. The name you choose must provide a strong connection between you and the fitness community to give it standing above the competition. In short, the name is the brand for the gym’s mission and marketing needs.

Step 2: Developing the Perfect Business Plan

A business plan is essential because it provides a blueprint of what you need to start your CrossFit box and how to keep it running while positioning it for growth. To start, do some research and analyze various aspects of being a startup fitness boutique, such as business structure, goals, services, client type, marketing, projected costs, business and liability insurance, equipment, and marketing strategies.

Use that information to concisely document the steps you plan to take to secure or implement them. A solid business plan helps eliminate potential confusion and hurdles you may encounter when opening a CrossFit box.

Step 3: Acquiring Proper Certifications

Certifications and credentials are very useful for business-minded fitness fans because they add credibility and marketability. They can also pave the way to hidden opportunities that can help give your CrossFit box an edge over the rest.

CrossFit has certification requirements in place for individuals interested in owning an Affiliate. The minimum certification level for those just starting out is Level 1. Professionals can earn three other CrossFit certifications: Level 2, Certified Level 3, and Certified Level 4.

Level 1 and 2 courses are based on learning the CrossFit Methodology and refining coaching skills. Levels 3 and 4 are designed to test CrossFit knowledge and skills.

Step 4: CrossFit Fees and Operational Costs

When calculating CrossFit costs, you’ll need to consider many things, including certification costs, annual Affiliate fees, equipment, facility rental fees, insurance premiums, permits, and other operational expenses. Affiliates ready to walk on the business side of CrossFit should set aside several thousand dollars to help them get started.

Step 5: Register Business & Acquire an EIN Number

A primary requirement for any CrossFit professional interested in opening a box is to apply for an EIN or Employer Identification Number to register their business with the IRS. While this is unnecessary for professionals who plan to operate as sole proprietors, it’s highly beneficial. A few different types of business structures to consider before applying for an EIN: a corporation, a limited liability company or an LLC, or a partnership.

Because these entity designations have different tax liabilities, it’s best to consult with a financial or tax advisor for help choosing the best designation for your situation. This extremely important step is often overlooked until tax time. To avoid legal issues and additional financial liabilities, do this during the early stages of setting up your business.

An EIN is necessary for any professional who plans to hire employees or contractors, pay taxes, secure funding, and keep their personal and gym business finances separate.

Step 6: Research Funding Options Available

There is so much information online for individuals in need of funding opportunities for their CrossFit box. There are also resources available locally and federally. Before you start researching what they are, take some time to determine all startup, operational, and fixed expenses and the types of financial resources you plan to use to cover them.

It’s a good idea to also include potential revenue streams in your calculations. This information is necessary to help boost the odds of approval from potential lenders and investors when it’s time to secure financial resources for your gym.

Step 7: Find a Proper Place for Your CrossFit Facility

Location matters. And professionals who fail to understand this, risk putting themselves at a significant disadvantage that can be difficult to overcome. Take your time, and don’t choose the first location you see. Also, don’t let appearances fool you. Inspections can help uncover hidden issues and prevent many expensive problems as far as building repairs, maintenance, utility costs, and more.

Demographics, accessibility, and competition are also important things to consider when selecting the best site for a CrossFit box.

Step 8: Acquire All Necessary Permits

To maintain compliance with state and federal law, business owners, especially CrossFit Affiliates or soon-to-be business owners, must have permits and licenses. The requirements for these credentials are regulated by local, state, and federal jurisdictions and industry. Because it usually takes time and money to secure the appropriate licenses, it’s best to start this process during the early stages of opening a CrossFit facility.

Step 9: Open a Business Checking Account

A business account is essential for professionals who want to avoid the inconvenience and liabilities of co-mingling their personal and business finances. A business checking account also makes it easier to track your gym’s finances and secure additional funding resources.

Step 10: Acquire a Business Credit Card

Opening a gym can be expensive, even with the right resources. A business credit card provides additional purchasing power for gym owners. This type of credit line is incredibly handy when available funds are low, or the budget is stretched too thin. Credit cards can also be a source of cash flow to rely on during times of instability as long as they are used responsibly.

In most cases, it’s easier to qualify for a business credit card than a commercial loan. Approval requirements vary per card issuer, but usually, all that’s needed are a decent credit score, income or revenue stream, and social security or employer identification number.

Step 11: Get Proper Business Insurance

For CrossFit Affiliates, insurance is a must. But not just any insurance will do. Due to the unique liabilities and requirements of the CrossFit industry, professionals must have, at a minimum, insurance coverage that includes a general liability policy of $1,000,000 per occurrence and a $2,000,000 aggregate limit and professional liability coverage of no less than $1,000,000. There are additional insurance requirements for CrossFit affiliates seeking to niche into other areas in the industry.

CrossFit RRG offers various policy options and higher coverage limits to help CrossFit Affiliates from all walks of life protect their interests while they pursue their CrossFit dreams.

To learn more about our CrossFit Affiliate and independent trainer insurance products or resources, contact CrossFit RRG at 310-730-8094 today to speak with one of our representatives.

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How to Start a CrossFit Box

Last Updated: November 21, 2020 References

This article was co-authored by wikiHow Staff . Our trained team of editors and researchers validate articles for accuracy and comprehensiveness. wikiHow's Content Management Team carefully monitors the work from our editorial staff to ensure that each article is backed by trusted research and meets our high quality standards. There are 11 references cited in this article, which can be found at the bottom of the page. This article has been viewed 10,981 times.

Starting a CrossFit box requires dedication to CrossFit and a desire to share your excitement about it with other people. It also requires meeting CrossFit requirements for box affiliates and developing a business plan that accounts for start-up costs, including rent and buying equipment. You’ll also need to hire staff and plan to advertise.

Planning for Your Box

• Ask how much they pay their trainers so you can offer competitive wages.

• You’ll also need some space for an office.
• When you talk to other box owners, ask them about their space requirements.

• Negotiate for the best rent price you can.

• One-time expenses include equipment costs and the costs for mandatory training, licensing fees, and insurance required by CrossFit.
• Ongoing expenses include rent and salaries.
• When estimating revenues, keep the figure low because not everyone will pay their fees on time.

Meeting CrossFit Requirements

• For example, start your essay by writing about your positive experiences with CrossFit.
• Explain why it’s important to you to start a box.
• Discuss some concrete plans for the first year of your box, like building a clientele and bringing CrossFit to your community.

• You can also meet this requirement with a CrossFit Level 3 Certificate.
• Plan to pay $1000 for the training.

• For CrossFit Kids, you will also need sexual abuse and molestation coverage of $100,000 or £100,000.
• Only US and UK-based affiliates need proof of insurance.

• Find additional guidance for your website on the main CrossFit website ( https://affiliate.crossfit.com/how-to-affiliate ).

Hiring Staff

• If you plan to keep another job after starting your box, take that into account when figuring out how much time you can dedicate to training and office tasks.
• Plan the initial training schedule around times when your clients will be available, for example before and after work.
• Consult your budget to make sure you can cover salaries for the number of trainers and other staff you plan to hire.

• Interview potential office staff this way too.

• Consult the IRS website for information about tax forms needed for employees. See https://www.irs.gov/businesses/small-businesses-self-employed/employment-tax-forms
• Talk to a lawyer about developing an employment contract that you can enforce.

Advertising Your Box

• Advertise through your website too.

Expert Q&A

You might also like.

• ↑ https://www.fundera.com/blog/starting-a-crossfit-box
• ↑ http://www.garage-gyms.com/top-10-equipment-items-crossfit-garage-gym/
• ↑ http://boxpromag.com/how-to-open-a-box/
• ↑ https://www.sba.gov/starting-business/business-financials/estimating-startup-costs
• ↑ http://www.investopedia.com/articles/investing/082015/economics-crossfit-gym.asp
• ↑ https://affiliation.crossfit.com/how-to-affiliate
• ↑ http://journal.crossfit.com/2016/06/affiliate-roundup-part-6.tpl
• ↑ https://www.precor.com/en/resources/social-media-for-your-facility
• ↑ http://uhurunetwork.com/fitness-marketing-10-creative-ideas/
• ↑ https://www.theptdc.com/2014/11/6-free-and-proven-fitness-club-marketing-ideas/
• ↑ https://www.moonclerk.com/gym-marketing-examples/

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CrossFit Box Startup Costs: How Much Money Do You Need?

Home » Crossfit » CrossFit Box Startup Costs: How Much Money Do You Need?

Starting a CrossFit gym, also known as a CrossFit box, can be an exciting and rewarding venture. However, before diving into the world of CrossFit entrepreneurship, it’s important to understand the startup costs involved. In this article, we will explore the various expenses associated with opening a CrossFit box and provide insights on how much money you may need to get started.

Table of Contents

Unveiling the Profit Potential of Owning a CrossFit Gym

1. conduct thorough market research, 2. develop a comprehensive business plan, 3. build a strong community, essential crossfit box equipment: a comprehensive guide, how much does the average crossfit owner make unveiling the earnings of crossfit entrepreneurs.

Owning a CrossFit gym can be a lucrative business venture . However, it’s important to note that profitability may vary depending on various factors such as location, competition, and marketing strategies. According to industry research, the average profit margin for a CrossFit box ranges from 30% to 40%. This means that for every dollar in revenue, owners can expect to keep around 30 to 40 cents as profit.

Becoming a CrossFit Box: Expert Tips for Success

Successfully running a CrossFit box requires careful planning and execution . Here are some expert tips to increase your chances of success:

Before starting your CrossFit box, it’s crucial to conduct thorough market research to understand your target audience, competitors, and potential demand in your area. This will help you make informed decisions about pricing, services, and marketing strategies.

A well-structured business plan is essential for any startup, including a CrossFit box. It should outline your financial projections, marketing strategies, operational procedures, and growth plans. Having a solid business plan will not only guide you in the initial stages but also attract potential investors or lenders if needed.

CrossFit gyms thrive on community engagement and building strong relationships with members. Foster a supportive and inclusive community by organizing events, offering personalized training, and encouraging member participation. A strong community will not only aid in member retention but also attract new clients through word-of-mouth referrals.

When starting a CrossFit box, it’s important to invest in high-quality equipment that can withstand the demands of intense workouts. Here’s a list of essential equipment you will need:

• Barbells and weight plates : These are the backbone of any CrossFit gym. Invest in a variety of weights to accommodate different fitness levels.
• Pull-up bars and rings : These are essential for upper body and core strength exercises.
• Kettlebells and dumbbells : These versatile tools can be used for a wide range of functional movements.
• Medicine balls and slam balls : These are great for improving core strength and explosive power.
• Rowing machines and assault bikes : These provide cardiovascular conditioning and complement CrossFit workouts.

Determining the average earnings of CrossFit owners can be challenging as it varies based on several factors. However, according to industry reports, the average annual income for a CrossFit gym owner ranges from $50,000 to $150,000. It’s important to note that this figure can be influenced by factors such as location, membership numbers, and operational costs.

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CrossFit Gym Business Plan Sample

FEB.08, 2014

Executive Summary

2.1 the business.

Athletics City will be a registered and licensed CrossFit gym based in Florida. The business will provide CrossFit workout sessions and training for adults as well as for kids. The facility will include a barbell club, cardio room, gymnastic room, and space for metabolic activities like jumping, rowing, biking, etc.

Company Summary

3.1 company owner.

Anna Wilde will be the owner of Athletics City. Anna holds a master’s degree in Business Administration. During her academic years, she remained a prominent participant in several internship programs. Moreover, she has also 2 years of working experience as a Business Operations Manager in an engineering firm.

3.2 Why the CrossFit gym is being started

Anna is starting a CrossFit business because it’s her passion. She always wanted to run her own business. Due to her interest in fitness and sports, she chose CrossFit business to invest her energy and skill.

5.1 Market Trends

CrossFit is getting popular day by day due to the heroic strength and power it provides. This newer trend of CrossFit gym was introduced in California in 2000. Since then the increasing popularity of this sports activity also increased the number of CrossFit gyms to 15,500 in 2018.

The business goes quite well. In 2020, however, CrossFit gyms saw a decline in customer rate and profits due to the recession caused by the coronavirus. Now, as the economy and health conditions are flourishing again, the CrossFit industry is expected to grow more in the coming years.

5.3 Business Target

Our business targets are:

• To earn a net profit of $31k per month by the end of the three years of our launch
• To obtain a repeat purchase rate of 75% by the end of the second year
• To achieve and maintain a CSAT score of above 90% throughout our service years
• To achieve an NPS (Net Promoter Score) of above 60 by the end of the first year

5.4 Product Pricing

Excellent work.

excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

Our prices are slightly more than our competitors. It is because we are employing level 3 coaches to provide elite training. Moreover, we’ll ensure adherence to strict protocols to provide a safe, comfortable, and friendly environment for all women, men, and kids.

Despite our higher prices, we expect to get more customers than our competitors because of our competitive advantages and our excellent sales strategy.

Marketing Strategy

No matter how great services you are offering, you will never gain customers unless you have an excellent CrossFit marketing strategy. In your business proposal for a crossfit business plan , you should study target customers and market trends to identify your competitive advantages and to develop an effective advertising plan.

6.1 Competitive Analysis

The competitive aspects of Athletics City are:

• Our CrossFit trainers are highly skilled and experienced. Through Level 3 certified coaches we’ll be able to provide the highest quality service.
• We have strict and specified rules and protocols. So that all men, women, and children get a comfortable experience.
• We are the largest CrossFit gym in the whole of Florida – and the only one that is providing metabolic sports activities.
• Only we in the whole town are offering CrossFit training for kids.

6.2 Sales Strategy

To capture the attention of our target customers

• We’ll advertise our startup through Google Local ads service and local newspapers
• We’ll ensure a strong web and social media presence
• We’ll offer a 50% discount on our services for the first two months of our launch

Personnel plan

Whether you are starting a CrossFit gym from scratch or are purchasing a CrossFit gym franchise, you’ll need to hire skillful employees. While writing a business plan for a CrossFit gym, you should list the employees you need, their job descriptions, and their expected salaries.

7.1 Company Staff

Anna will be the CEO herself. However, she’ll hire the following people.

• 1 Co-Manager to monitor business operations
• 1 Accountant to maintain financial records
• 1 Technician to maintain the machinery
• 1 Web Developer to manage the online presence
• 5 CrossFit Trainers/ Coaches
• 2 General Assistants
• 1 Sales Executive
• 1 Receptionist

7.2 Average Salary of Employees

Financial plan.

A financial plan is one of the most decisive components of a crossfit business plan . It analyzes all the investments group business plan , expenses, sales, and cash flows to determine a safe financial trajectory for a business. In case of starting a CrossFit gym, you’ll have to procure expensed equipment and machinery and the costs of maintaining the facility will also be high. Therefore, you must ensure that the highest level of precision is achieved as you created your financial plan. It’s only through efficient financial planning that you’ll be able to earn the desired profits and avoid unwanted losses.

Anna created CrossFit business plan herself because she had the knowledge and experience for doing so accurately. The financial plan developed by her is provided here for everyone who may want to benefit.

8.5 Projected Balance Sheet

8.6 business ratios.

Download example CrossFit Gym Business Plan in pdf

Professional OGS capital writers specialized also in themes such as indoor sports complex business plan , starting a dance studio business , starting a climbing gym business plan , business plan for a yoga studio , opening a trampoline park business , martial arts business plan , etc.

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The Ultimate Guide to CrossFit Gym Marketing

Gymdesk Library /

Steve Theunissen

In the five years prior to COVID, CrossFit around the world experienced an unprecedented level of growth. New Boxes were opening up in one city after another. Then, with the lockdowns, everything changed. Now we find ourselves in a post-lockdown environment where there is more competition than ever and every fitness business is pulling out the stops to bring people back. 

In order to thrive in this environment, your CrossFit Box needs to be more proactive, more innovative, and more passionate than the competition. We can’t do a lot about the passion, but in this article, I’ll lay out ten innovative CrossFit marketing ideas that will allow you to be proactive in attracting new members.

Here’s an overview of the ten strategies we are about to cover:

• Location changes
• Weekend workouts for beginners
• Email marketing
• Business cross-marketing
• Apparel sales
• Show your personal side
• Facebook ads
• Instagram and Snapchat 
• Special promotions

Became a Better Seller 

Marketing to generate a constant flow of leads is all good and well, but if you or your staff aren’t able to close the sale, you are not going to get new members. So, before you invest time and money into marketing your Box, make sure that your salespeople know how to close the deal.

Here are four quick tips to help close more sales:

• Be agreeable – too many salespeople try to sell from a negative viewpoint; they try to justify or defend a position. Instead, you should be agreeable. For example, if the person objects that the price is high, simply say, ‘I agree, Joe, it is a lot of money – now let’s go ahead and get you started.’
• Show your membership program to everybody – that includes every single non-member who enters your Box. remember that they cannot say yes unless you present the offer to them.
• Use a choice close – a choice close presents the person with a this or that offer rather than a yes or no decision. Keep it simple with just two options or you will confuse the person.
• Get other people involved – introduce the prospect to your staff and a gym member or two. Everyone should be invested in converting the prospect into a new member.

As the manager of your CrossFit box, you should be holding weekly sales training sessions for your team. During these sessions, have role plays and discuss other techniques to improve the closing percentage. 

Location Changes

One of the great things about CrossFit is that you don’t need a lot of equipment to do it. You can take advantage of that fact to take your workouts outside of the four walls of your Box and showcase them to your local community. Schedule regular workouts down at the local sports field, on the beach or any other public area where there’ll be lots of people. 

Public workouts are a great way to get yourself known. You’re bound to get quite a few onlookers who would like to know more about what you do and how it can benefit them. Be sure to have follow-up material they can take away with them. Better yet, run a giveaway where people enter into a draw to win a month’s membership. All they have to do is fill out a form with their contact details on it. This will provide you with plenty of leads to follow-up.

Make sure that, in addition to the trainer who’s running this outdoor session, there is another staff member available to handle public enquiries. Be aware, also, that you may have to get local authority permission to make use of some public facilities. Check this out ahead of time to avoid any complications on the day that would reflect badly on your business.

Weekend Workouts for Beginners

Many people are put off CrossFit because they think it will be too hard for them. Unless you break down this barrier, you will miss out on potential new members. One way you can do that is to hold weekend classes that are specifically designed for beginners. They should involve simple exercises that do not require a lot of technical skill. 

The emphasis of these weekend workouts for beginners should be more on fun than on training intensity. Encourage your members to bring their friends and family down for a free session. People often wonder just what type of training goes on in a CrossFit and these weekend sessions provide the opportunity to find out in a non-threatening manner.

Make sure that every person who comes through your door fills out a form that will allow you to collect their contact details. At the end of the session, the trainer should offer everyone a free trial. Those who don’t accept it should still be entered into your marketing funnel for follow-up.

Email Marketing

Even though there are many new and exciting forms of social media communication, email marketing remains the mainstay of any successful service business. To benefit from it, you need to develop an extensive email list. At its foundation will be your existing members. You should then have a separate list for prospects. This list can be fed by member referrals in the collection of contact information at events and when new people come through your door.

You should have an email marketing program targeted toward your existing members. This is an important way that you can keep your members engaged, fostering an atmosphere of inclusiveness. The better you are at communicating with your members the more likely they will be to stay with you. 

By providing your members with in-depth, targeted, and relevant information through your newsletter, you will be establishing yourself in their minds as the local fitness authority. 

Here is an email schedule for new members that I have used successfully for many years in my general fitness gym that is just as applicable to new CrossFit members:

• On Day 1, they should get a welcome message that spells out what their next steps are. 
• On Day 7, they should get a congratulatory message that reaffirms their decision, and reinforces the benefits of it.
• On Day 12, they receive a message that provides tips regarding training, nutrition, and recovery that is appropriate to their training level.
• On Day 14, they receive another message with specific content that is at their level and usable.
• On Day 30, they have been entered onto your monthly email list hearing all.

I like to include an FAQ section in the first message to new members. You can say something like …

As a new member, I’m sure you have many questions. Here are the ten most common questions that our new members ask, along with our answers …

Your members should also receive a monthly email newsletter. In it you should include a couple of quality articles that provide actionable tips that members can use. This could be on a specific Olympic lift or pointers on nutrition or recovery. Whatever it is, try to include content that gets an ‘aha – I can use that’ response from your members.

If you have neither the time nor the ability to create killer email newsletter content, it’s worth spending a few bucks each money to get a professional fitness writer to do it for you. 

In addition to these meaty articles, your email newsletter can also include notifications about recent changes or innovations you’ve introduced, special promotions that are coming up, and tips for staying motivated.

Business Cross-Marketing

Other businesses within your community provide opportunities for cross-marketing. The people who make up your target market all need to get their cut, buy clothing and, probably, regularly make purchases from health food stores. Each of these business types can be partnered with.

Make a list of all of the local businesses in your area that your target market is likely to frequent. Here are some suggestions to get you started:

• Massage Parlors
• Chiropractors
• Acupuncture Centers
• Cryotherapy Centers
• Physical Therapists
• Hair Salons

You now need to establish relationships with the businesses you have targeted. Your goal is to get them excited about your CrossFit Box. Only then will they be motivated enough to promote it to their customers. 

The best way to get them excited is to allow them to experience what you do. You should, therefore, offer free sessions to the manager of the business and, importantly, to the staff members who will be dealing with the public. Make sure that you provide a top-notch service workout experience that will challenge them at their level without crippling them. 

Once you have buy-in from the complimentary business and they have experienced what you do, you should get them to display a lead box prominently on the counter. This is simply a box in which people drop their contact details. As an incentive for them to do that, there should be a promotion on the box regarding a membership prize giveaway.

You should, of course, be providing leads to the complimentary business in turn for the efforts they are making on your behalf. One promotion that worked well for me was for members to receive a $50 hair salon voucher once they had completed their first 10 CrossFit workouts. At the same time, the hair salon that was located in the same strip mall as my gym was offering its clients a week’s free membership at the gym after every 10th haircut. That promotion worked so well for both of us that we kept on doing it for years. 

If they’ve got the space, you might suggest that you set up a mini display with a weight bench and a pair of dumbbells. Include a professionally made sign that offers a month’s free membership. Offer to have a similar display for your complimentary business in your Box. 

Don’t limit yourself to small businesses, either. Why not reach out to large corporations in your city and offer special WODs just for their employees. You could even hold them right there on site if they have a room that will accommodate the workout. Promote it as a team-building experience in addition to selling the benefits of a healthy staff in terms of fewer sick days and better productivity. 

Apparel Sales Revenue

Every time you sell a T-shirt with your branding on it, you have just created a walking billboard for your business. Getting into the apparel sales business is easier than you might think. You can outsource all of the work, display the clothing in your foyer and on your website, make a few bucks off every sale, and get your message out into the streets of your community.

I suggest starting out with just T-shirts. Promote them heavily in the months leading up to their release through your email marketing to members. Also, make sure that your staff wear them in the Box. 

Show Your Personal Side

CrossFit marketing isn’t just about attracting new members. You need to also be constantly marketing to your existing members. The more things you can do to create a family atmosphere within the Box community, the less inclined your members will be to relinquish their membership. 

One of the key advantages that a CrossFit Box has over a general fitness gym is that there is more of a personal atmosphere. Whereas gyms can quickly become cold and sterile with hundreds of people coming and going every day, CrossFit sessions usually consist of no more than a dozen people. Rather than a bunch of strangers sharing the same workout space, they become a fitness family. 

It’s up to you to foster this close, personal atmosphere to the best of your ability. One way you can do that is to share the personal side of your staff with members and potential members. Doing so will help to break down the formalities of the business-client relationship.

Have each of your staff members create a short bio and include a bit of personal information that they are comfortable sharing. Post this on the wall under their pictures and also on your website. Encourage your staff members to post blog articles about how they incorporate fitness into their everyday lives. Include video on your website and Facebook pages of your trainers introducing themselves and instructing on the Box floor. 

You should also ask a few members if they would be happy to provide a video referral that you can post on the website and on Facebook. This type of social proof is a powerful asset to your marketing efforts.

Your Website

A website is one of the most important marketing tools that your CrossFit Gym has available. However, a lot of Boxes fail to hit the mark when it comes to setting up a website that really works. Your goal with any sort of web presence is to get as many targeted people as possible in front of you so that you can sell them your service. You need to convert the highest percentage of viewership possible over to one-to-one interactions that lead to a signup. 

The biggest problem I see is the overly flashy website. These may look great, providing a flash introduction with sliders, etc. But they will dramatically slow down the loading time. This is no different than having to wait for 30 minutes to eat when you’re ravenously hungry. If the visitor has to wait for 45 seconds for the site to load, they are not going to hang around.

So stay away from anything that is going to negatively affect the load time of your website. This includes using pictures that are too large or having too many pictures. I suggest limiting your website to just three or four pictures at most. 

Another common problem is having too much information on the website. Rather than having the website focused on you, focus on what you can do for the client. Talk about how you are going to help them lose weight, build muscle or improve their cardiovascular health. Even on your About Page, focus on the client. Provide a succinct overview so that they know that you know your stuff, but then talk about how you’re going to help them. 

Your website needs to have a blog page attached to it. This is where you will provide the in-depth, relevant and immediately usable content that engages the reader, provides that ‘aha’ moment, establishes you as a fitness expert and makes them hungry for more. Your goal should be to regularly update your blog with cutting edge content every week or two. Hiring a fitness freelance writing specialist writer from Upwork may be another good option here.

Another vital element of your website is your landing page. This is where you offer a free gift in exchange for the visitor’s email address. It is a key strategy in building your email list.

Once you have your website set up, you need to maximize it to get as many visitors as possible. All of your social media platforms, which we’ll also discuss in the next unit, should be utilized to drive traffic to your website. Yet, the majority of your web traffic will be driven by the commercial search engines, the biggest of which is Google.

Search engines are unique in that they provide targeted traffic – your visitors are actually looking for what you offer. If the search engine can’t find your site or add your content to their databases, you will miss out on an incredible opportunity to drive traffic to your site. 

The key to search engine optimization is to create content that is compelling, engaging and relevant to your readers. Over the last few years, Google has made a concerted effort to value the overall experience of its users. As a result of this, they now place greater overall emphasis on the overall value of the content rather than on specific keywords. Here are some basic rules of thumb for writing content . . .

1. Write a minimum of 300 words per page but aim for a thousand or more if you can.

2. The first couple of paragraphs should focus on the core offering.

3. Talk about the benefits, not just the features of the service you offer. People want to know how you are going to solve their problem, not just read technical jargon.

4. Look at other high-performing websites to get ideas but avoid copying and pasting as Google recognizes duplicated content.

5. When you have written your content, take a breath, then take a look at your competitor’s websites and ask yourself if the content you’ve written deserves to be promoted above that of your competitors.

Facebook Ads

Advertising on Facebook allows you to target specific market segments. The massive Facebook algorithm allows you to create specific niche audiences for your ads. You are able to, for instance, create a custom audience that lives within 5 km of your location, is aged between 25 and 37, earns more than $60,000 a year, and is interested in keeping fit. 

Before spending any money on Facebook advertising, you should sit down and make profiles of all of your target niche groups. Think about your existing membership and the types of people that make it up. You’ll probably have a cross-section of all age groups, professions, and interests. What motivates one might completely turn another off. 

So, rather than having a blanket ad to appeal to the general public, you need to target your ads to each of your target niche groups. Remember, too, that few people will be influenced enough to sign up after just one viewing of an ad. Most people need to see it at least seven times before they actually take action. Fortunately, Facebook ads are not expensive, especially when you consider the targeted aspect of them. So, don’t skimp on your Facebook ad marketing budget. 

Instagram and Snapchat

You need to have a presence on Instagram and Snapchat in order to reach the younger generation. To do it, use your phone to film some awesome workout content as well as some cool pictures from different angles with great lighting. Now post them on your Instagram and Snapchat story pages. Add some hashtags and keep updating with new content regularly and you will soon create a following. 

LinkedIn is a hugely underutilized resource for gyms and CrossFit Boxes. Yet, it is an effective way to reach the 30+ professional crowd. Create posts on the platform that are appropriate for a professional audience. You could, for example, post a clip of a female member achieving a PR and then add the comment …

If Josie can get in great shape while pursuing a professional career and being a mom of three, you can too!

While we’re discussing social media, it’s a good idea to poll your members to find out if any of them have expertise in such areas as photography, videography, and writing. Don’t do this in the expectation that they’ll do it for free. But giving jobs to your members will only cement your relationship with them. 

Special Promotions

Offer special promotions to attract new members. An example could be a CrossFit Start Pack for newbies that is offered at a substantial discount. Within each promotion create a sense of urgency that will provide an incentive to act now. That can be done with a price offer that will expire in a few days. 

You should also hold referral promotions to existing members. Run a ‘Friends and Family’ promotion whereby existing members get extended membership when they introduce someone else. Other options are to bring in a family package deal as well as a Buddy Rate, whereby training partners get a reduced membership. 

If you aren’t actively seeking referrals, then your Box is missing out on a cost-free way to boost membership. Make sure that your sales process includes a referral request as standard practice. 

Actively train your staff to ask for referrals in a way that seems natural but that will also bring results. One way that works for me is to ask the new member if they know two or three people that they could introduce you to regarding the gym. Asking for an introduction is much simpler than asking for a referral. Sometimes the word ‘referral’ can create a negative connotation in the person’s mind. 

Once the person gives you the contacts details, ask them, 

‘Do you happen to have their phone number handy?’ 

More likely than not they’ll have the number right there on their phone. Once they’ve given you the numbers, say, 

‘Ok [name], who should I contact first?’

Once they tell you who to contact first, ask …

‘[Name]. Would you mind giving them a call and letting them know that I’ll be contacting them?’

This may sound a little pushy but, if you’re doing all the other things right, providing you a new member with excellent service, and displaying passion and enthusiasm, the vast majority of people will be happy to help you.

Far too few CrossFit Boxes are serious about getting referrals. Yet this is a strategy that, if consistently applied, can double your membership in just a few months.

With more than 15,000 CrossFit Boxes worldwide, you have got to compete to stay relevant. By taking the proactive measures outlined here, you will be able to create a steady stream of qualified leads that are ready to invest in their fitness future. Here’s a reminder of the strategies we’ve considered:

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I suggest creating a marketing plan that allows you to make use of each of these strategies. Start with those that are cost-free, such as business cross-marketing and referrals, and work from there. Even if you only get to implement half of these proven tactics, you will see significant membership growth for your efforts.

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CrossFit’s extremely lucrative business plan is also deceptively simple

“I don’t understand CrossFit’s business plan,” my middle-aged friend said, looking up from the floor where he lay next to a barbell, panting in a pool of his own sweat. Like many of the former athletes, weekend warriors, and get-in-shape hopefuls who have flooded to this cult-like fitness program, my friend was caught up in the hype but still unsure how and why he was paying 10 times the cost of a traditional gym.

He’s hardly alone. As some of the “fittest people on Earth” converge on Los Angeles for the CrossFit Games, it’s hard not to admire what the fitness phenomenon has become. Over the last three years, CrossFit  has tripled its number of gyms around the world and seen competitors increase 20-fold in its flagship five-week Open event—held at the end of February of every year—which winnows the field from hundreds of thousands to the final 40. These last men and women standing compete in the CrossFit Games , which began Tuesday, July 21 and will finish up on July 26.

Created by  Santa Cruz personal trainer Greg Glassman  15 years ago, CrossFit’s strange fitness subculture offers an intense promise to new converts. With a background in gymnastics and an interest in weightlifting, Glassman was fixated on creating a fitness program that was measurable, observable, and repeatable with an engineer’s precision. The result has not only spawned nearly 12,000  small  CrossFit-affiliated “boxes,” as the franchised gyms are called, but an entire sport: the so-called sport of fitness. Reebok, for one, has since bought into the idea, and Glassman now presides over the entire affair with FIFA-like domination.

Though not a tech company, CrossFit’s success is tied directly to the birth of the web era and the growth of mobile media. In the beginning, CrossFit gained converts by posting daily workouts on a no-frills website. It still does, but now those daily workouts are also mobile-friendly and broadcast to CrossFit’s 864,000 followers on Instagram.  Super-charged by social, CrossFit has an Uber-like emphasis on letting its affiliates bear the capital costs while Glassman keeps the ideas and image of the sport tightly within his own grasp. Whether purposefully or through a fortuitous accident, Glassman’s diffuse, no-frills business model has transformed a bunch of fitness nuts lifting tires in their garages into a brand Forbes estimated is now worth $4 billion.  And the juggernaut shows no signs of slowing down anytime soon.

The first key to Glassman’s success is his promotional prowess. CrossFit maintains a sophisticated video production operation in the Santa Cruz headquarters that exploits the power of social media and regularly pumps out a broad range of videos. Some are multi-part documentaries dramatizing the Games and the story behind each event. Others provide personal vignettes of CrossFit athletes that would make American TV sports legend Roone Arledge proud. Some of these videos simply document the proper technique for an exercise or Open event. Taken together, the video operation has created a pantheon of characters who epitomize CrossFit’s stated values of humility, self-challenge, and communal support.

But while social media may be the lifeblood of the CrossFit enterprise, its rabid participants are the beating heart of Glassman’s business plan. Many of the numerous CrossFit boxes around the world started in garages, as like-minded enthusiasts gathered to try their luck at the website’s daily workout. Those casual groups eventually sought out Glassman for training and legitimacy.

Which leads us to the actual money. Glassman’s privately-owned business makes its money in three ways: $3,000 affiliate fees for the nearly 12,000 boxes around the world; $1,000-a-head seminars for anyone wanting to be a CrossFit instructor or affiliate holder; and its lucrative Reebok partnership, which includes sponsorship of the games and licensed apparel. In 2012, CrossFit said it was grossing $40 million a year and predicted that that would double every 18 months.

On that trajectory, CrossFit HQ, the comparatively small organization that devises the workouts, trains the coaches, certifies affiliates, manages partnerships and, now, produces a great deal of original video content, could be making upwards of $160 million today. Such estimates—as a privately held company CrossFit does not have to disclose its financials—are based on the amount of money 12,000 boxes should be bringing in affiliate fees (up to $36 million a year) combined with training revenue. To keep pace with demand, CrossFit needs to train tens of thousands of new coaches a year. With 252 locations offering courses, certifications could bring many tens of millions of dollars more.

And that’s not including Reebok. Considering all of the Reebok shoes, shorts and sports bras that get sold, along with the television revenue from ESPN and the entry fees from the CrossFit games, a $160 million projection for 2015 seems achievable.

Glassman’s original insight was to control what was important to him and let others deal with the rest. CrossFit may have made Glassman rich, but he’s left plenty on the table for everyone else, not just the shoe companies. Acting a bit like the Grateful Dead which famously allowed anyone to record their concerts and sell the tapes, Glassman has created a broad CrossFit ecosystem.

Another huge part of CrossFit’s appeal has been its ability to scale. For its maniacal following of military personnel, firefighters and team athletes, the jump from fitness lover to affiliate owner is not that difficult. Once a prospective box owner has completed his or her certification, the barriers to entry are quite low. CrossFit gyms are called boxes to emphasize their low-tech bias. Many are opened in former industrial settings, within garage or loading-bay doors for example, offering access to fresh air.

Start-up costs are so low, in fact, that few box owners took Reebok up on its offer to provide cheap financing in exchange for the Reebok name. Still, the economics of CrossFit make it unlikely that gym ownership will be a path to financial independence. Most boxes offer monthly memberships for somewhere around $200 per month with additional discounts for long-term commitments and for active military, police, fire personnel, and teachers. This means that a box owner with 100-150 members may not clear a six-figure income after expenses.

Benefits are another issue entirely. Many box owners, like my coach at Empire State CrossFit, Daniel Stearns , are former personal trainers whose income was limited by either the number of hours they could schedule or the wealth of their clientele. For those trainers, CrossFit’s class format—where they are no longer towel-toting cheerleaders—has been liberating as well as enriching.

Not to mention that the program’s emphasis on community has been a boon for its homegrown PR efforts. CrossFit box owners are rewarded for their mastery of social media. Like a multi-level marketing scheme, much of CrossFit’s training revenue comes from former students who want to open their own boxes. That growth has been good for Crossfit and great for the growth of the games. CrossFitters—whose first rule, it is often said, is never to stop talking about CrossFit—are eager to post their accomplishments on Facebook, Twitter and Instagram.

The sport has also spawned more than its share of Instagram stars: Two winners of last year’s games— Camille LeBlanc-Bazinet and Rich Froning —have 600,000 followers and over 450,000 followers, respectively. And Instagram has also made stars of some of the sport’s more photogenic but perhaps less accomplished athletes like Lauren Fisher (398,000 followers) and Brooke Ence (154,000 followers).

Today’s CrossFit athletes are sponsored by a wide array of equipment, apparel, and supplement manufacturers. These stars, in turn, employ a growing list of influential coaches and movement specialists. As “the sport of fitness” gains more adherents and hopefuls, websites, clinics, and seminars are multiplying into a virtuous cycle.

Sharing a messianic desire to change the world like so many of his tech entrepreneur peers, Glassman’s CrossFit is inseparable from the birth of our modern, decentralized media landscape. Its growth tracks the growth of social media and mobile technology, making CrossFit’s business both a platform for other entrepreneurs and a dynamic, lucrative ecosystem as a whole.

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Trump's campaign goes into damage-control mode after he suggests cutting Medicare and Social Security benefits

• In a Monday interview, Donald Trump suggested Social Security and Medicare benefits might be cut.
• The remarks sent his campaign immediately into damage control.
• Trump's comments were a political gift that Joe Biden immediately seized upon.

Donald Trump on Monday handed President Joe Biden a gift while calling in to CNBC.

When asked how the US could cut spending and his outlook on handling entitlements like Social Security and Medicare benefits, Trump suggested cuts could be made to the programs, which offer guaranteed financial support to retired and disabled workers.

"There is a lot you can do in terms of entitlements in terms of cutting and in terms of also the theft and the bad management of entitlements, tremendous bad management of entitlements. There's tremendous amounts of things and numbers of things you can do," Trump told CNBC's Joe Kernen in a rambling response to the question that touched on the stock market, oil drilling, and his administration's response to the COVID pandemic.

He added: "I know that they're going to end up weakening Social Security because the country is weak," in an apparent suggestion that the Biden administration would make cuts to the program.

Trump's campaign quickly jumped into damage-control mode, sending out a press release saying that the former president's remarks had focused on " protecting entitlements like Social Security and Medicare" and that he "would get rid of waste and fraud."

But Biden seized upon Trump's remarks just as quickly, telling a crowd of voters in New Hampshire that Trump had said cuts to the programs were on the table. Biden vowed to protect the entitlements more than 70 million Americans rely on.

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"I won't cut Social Security and I won't cut Medicare," Biden said, per CNN, adding: "I will protect and strengthen Social Security, Medicare and make the wealthy begin to pay their fair share."

A representative for the Trump campaign told Business Insider in an emailed statement that the former president "delivered on his promise to protect Social Security and Medicare in his first term" and "will continue to strongly protect Social Security and Medicare in his second term."

"The only candidate who poses a threat to Social Security and Medicare is Joe Biden — whose mass invasion of millions of illegal aliens will, if Biden allows them to stay, cause Social Security and Medicare to collapse," Karoline Leavitt, the national press secretary for the Trump campaign told BI.

Social Security and Medicare have long been contentious issues across both parties. Notably, Trump had previously urged Republican lawmakers to keep their hands off of the programs during the fight to raise the debt ceiling last year, saying that "under no circumstances should Republicans vote to cut a single penny from Medicare or Social Security."

"Cut waste, fraud and abuse everywhere that we can find it and there is plenty, there's plenty of it," he continued. "But do not cut the benefits our seniors worked for and paid for their entire lives. Save Social Security, don't destroy it."

And with so many retirees relying on the benefits, any cuts to the program could have a significant impact on their financial outlook. As BI previously reported , about 13% of retirees are in poverty, and the majority of Americans over the age of 65 are living on $30,000 or less a year.

Additionally, a recent report from Sen. Bernie Sanders found that without Social Security income, about 38% of Americans in the same age group would be living in poverty, based on data from the Center on Budget and Policy Priorities.

Biden vowed to protect Americans from any cuts to Social Security and Medicare in his budget proposal released on Monday, stating that the president will "reject any efforts to cut or undermine the Medicare or Social Security benefits that seniors and people with disabilities have earned and paid into their entire working lives."

Correction: March 12, 2024 — An earlier version of this story misstated the question that Joe Kernen asked Donald Trump. Kernen asked whether Trump might cut spending involving entitlements, which are examples of mandatory government spending, not discretionary spending. The story also misspelled Kernen's surname.

Watch: Economists: The US could lose $1 trillion by 2021 under Trump’s economic plan

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