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1.1 Why Is Public Speaking Important?

Learning objectives.

  • Explore three types of public speaking in everyday life: informative, persuasive, and entertaining.
  • Understand the benefits of taking a course in public speaking.
  • Explain the benefits people get from engaging in public speaking.

A man speaking to a group of women

Christian Pierret – Leader – CC BY 2.0.

In today’s world, we are constantly bombarded with messages both good and bad. No matter where you live, where you work or go to school, or what kinds of media you use, you are probably exposed to hundreds. if not thousands, of advertising messages every day. Researcher Norman W. Edmund estimates that by 2020 the amount of knowledge in the world will double every seventy-three days (Edmund, 2005). Because we live in a world where we are overwhelmed with content, communicating information in a way that is accessible to others is more important today than ever before. To help us further understand why public speaking is important, we will first examine public speaking in everyday life. We will then discuss how public speaking can benefit you personally.

Everyday Public Speaking

Every single day people across the United States and around the world stand up in front of some kind of audience and speak. In fact, there’s even a monthly publication that reproduces some of the top speeches from around the United States called Vital Speeches of the Day ( http://www.vsotd.com ). Although public speeches are of various types, they can generally be grouped into three categories based on their intended purpose: informative, persuasive, and entertaining.

Informative Speaking

One of the most common types of public speaking is informative speaking . The primary purpose of informative presentations is to share one’s knowledge of a subject with an audience. Reasons for making an informative speech vary widely. For example, you might be asked to instruct a group of coworkers on how to use new computer software or to report to a group of managers how your latest project is coming along. A local community group might wish to hear about your volunteer activities in New Orleans during spring break, or your classmates may want you to share your expertise on Mediterranean cooking. What all these examples have in common is the goal of imparting information to an audience.

Informative speaking is integrated into many different occupations. Physicians often lecture about their areas of expertise to medical students, other physicians, and patients. Teachers find themselves presenting to parents as well as to their students. Firefighters give demonstrations about how to effectively control a fire in the house. Informative speaking is a common part of numerous jobs and other everyday activities. As a result, learning how to speak effectively has become an essential skill in today’s world.

Persuasive Speaking

A second common reason for speaking to an audience is to persuade others. In our everyday lives, we are often called on to convince, motivate, or otherwise persuade others to change their beliefs, take an action, or reconsider a decision. Advocating for music education in your local school district, convincing clients to purchase your company’s products, or inspiring high school students to attend college all involve influencing other people through public speaking.

For some people, such as elected officials, giving persuasive speeches is a crucial part of attaining and continuing career success. Other people make careers out of speaking to groups of people who pay to listen to them. Motivational authors and speakers, such as Les Brown ( http://www.lesbrown.com ), make millions of dollars each year from people who want to be motivated to do better in their lives. Brian Tracy, another professional speaker and author, specializes in helping business leaders become more productive and effective in the workplace ( http://www.briantracy.com ).

Whether public speaking is something you do every day or just a few times a year, persuading others is a challenging task. If you develop the skill to persuade effectively, it can be personally and professionally rewarding.

Entertaining Speaking

Entertaining speaking involves an array of speaking occasions ranging from introductions to wedding toasts, to presenting and accepting awards, to delivering eulogies at funerals and memorial services in addition to after-dinner speeches and motivational speeches. Entertaining speaking has been important since the time of the ancient Greeks, when Aristotle identified epideictic speaking (speaking in a ceremonial context) as an important type of address. As with persuasive and informative speaking, there are professionals, from religious leaders to comedians, who make a living simply from delivering entertaining speeches. As anyone who has watched an awards show on television or has seen an incoherent best man deliver a wedding toast can attest, speaking to entertain is a task that requires preparation and practice to be effective.

Personal Benefits of Public Speaking

Oral communication skills were the number one skill that college graduates found useful in the business world, according to a study by sociologist Andrew Zekeri (Zekeri, 2004). That fact alone makes learning about public speaking worthwhile. However, there are many other benefits of communicating effectively for the hundreds of thousands of college students every year who take public speaking courses. Let’s take a look at some of the personal benefits you’ll get both from a course in public speaking and from giving public speeches.

Benefits of Public Speaking Courses

In addition to learning the process of creating and delivering an effective speech, students of public speaking leave the class with a number of other benefits as well. Some of these benefits include

  • developing critical thinking skills,
  • fine-tuning verbal and nonverbal skills,
  • overcoming fear of public speaking.

Developing Critical Thinking Skills

One of the very first benefits you will gain from your public speaking course is an increased ability to think critically. Problem solving is one of many critical thinking skills you will engage in during this course. For example, when preparing a persuasive speech, you’ll have to think through real problems affecting your campus, community, or the world and provide possible solutions to those problems. You’ll also have to think about the positive and negative consequences of your solutions and then communicate your ideas to others. At first, it may seem easy to come up with solutions for a campus problem such as a shortage of parking spaces: just build more spaces. But after thinking and researching further you may find out that building costs, environmental impact from loss of green space, maintenance needs, or limited locations for additional spaces make this solution impractical. Being able to think through problems and analyze the potential costs and benefits of solutions is an essential part of critical thinking and of public speaking aimed at persuading others. These skills will help you not only in public speaking contexts but throughout your life as well. As we stated earlier, college graduates in Zekeri’s study rated oral communication skills as the most useful for success in the business world. The second most valuable skill they reported was problem-solving ability, so your public speaking course is doubly valuable!

Another benefit to public speaking is that it will enhance your ability to conduct and analyze research. Public speakers must provide credible evidence within their speeches if they are going to persuade various audiences. So your public speaking course will further refine your ability to find and utilize a range of sources.

Fine-Tuning Verbal and Nonverbal Skills

A second benefit of taking a public speaking course is that it will help you fine-tune your verbal and nonverbal communication skills. Whether you competed in public speaking in high school or this is your first time speaking in front of an audience, having the opportunity to actively practice communication skills and receive professional feedback will help you become a better overall communicator. Often, people don’t even realize that they twirl their hair or repeatedly mispronounce words while speaking in public settings until they receive feedback from a teacher during a public speaking course. People around the United States will often pay speech coaches over one hundred dollars per hour to help them enhance their speaking skills. You have a built-in speech coach right in your classroom, so it is to your advantage to use the opportunity to improve your verbal and nonverbal communication skills.

Overcoming Fear of Public Speaking

An additional benefit of taking a public speaking class is that it will help reduce your fear of public speaking. Whether they’ve spoken in public a lot or are just getting started, most people experience some anxiety when engaging in public speaking. Heidi Rose and Andrew Rancer evaluated students’ levels of public speaking anxiety during both the first and last weeks of their public speaking class and found that those levels decreased over the course of the semester (Rose & Rancer, 1993). One explanation is that people often have little exposure to public speaking. By taking a course in public speaking, students become better acquainted with the public speaking process, making them more confident and less apprehensive. In addition, you will learn specific strategies for overcoming the challenges of speech anxiety. We will discuss this topic in greater detail in Chapter 3 “Speaking Confidently” .

Benefits of Engaging in Public Speaking

Once you’ve learned the basic skills associated with public speaking, you’ll find that being able to effectively speak in public has profound benefits, including

  • influencing the world around you,
  • developing leadership skills,
  • becoming a thought leader.

Influencing the World around You

If you don’t like something about your local government, then speak out about your issue! One of the best ways to get our society to change is through the power of speech. Common citizens in the United States and around the world, like you, are influencing the world in real ways through the power of speech. Just type the words “citizens speak out” in a search engine and you’ll find numerous examples of how common citizens use the power of speech to make real changes in the world—for example, by speaking out against “fracking” for natural gas (a process in which chemicals are injected into rocks in an attempt to open them up for fast flow of natural gas or oil) or in favor of retaining a popular local sheriff. One of the amazing parts of being a citizen in a democracy is the right to stand up and speak out, which is a luxury many people in the world do not have. So if you don’t like something, be the force of change you’re looking for through the power of speech.

Developing Leadership Skills

Have you ever thought about climbing the corporate ladder and eventually finding yourself in a management or other leadership position? If so, then public speaking skills are very important. Hackman and Johnson assert that effective public speaking skills are a necessity for all leaders (Hackman & Johnson, 2004). If you want people to follow you, you have to communicate effectively and clearly what followers should do. According to Bender, “Powerful leadership comes from knowing what matters to you. Powerful presentations come from expressing this effectively. It’s important to develop both” (Bender, 1998). One of the most important skills for leaders to develop is their public speaking skills, which is why executives spend millions of dollars every year going to public speaking workshops; hiring public speaking coaches; and buying public speaking books, CDs, and DVDs.

Becoming a Thought Leader

Even if you are not in an official leadership position, effective public speaking can help you become a “ thought leader .” Joel Kurtzman, editor of Strategy & Business , coined this term to call attention to individuals who contribute new ideas to the world of business. According to business consultant Ken Lizotte, “when your colleagues, prospects, and customers view you as one very smart guy or gal to know, then you’re a thought leader” (Lizotte, 2008). Typically, thought leaders engage in a range of behaviors, including enacting and conducting research on business practices. To achieve thought leader status, individuals must communicate their ideas to others through both writing and public speaking. Lizotte demonstrates how becoming a thought leader can be personally and financially rewarding at the same time: when others look to you as a thought leader, you will be more desired and make more money as a result. Business gurus often refer to “intellectual capital,” or the combination of your knowledge and ability to communicate that knowledge to others (Lizotte, 2008). Whether standing before a group of executives discussing the next great trend in business or delivering a webinar (a seminar over the web), thought leaders use public speaking every day to create the future that the rest of us live in.

Key Takeaways

  • People have many reasons for engaging in public speaking, but the skills necessary for public speaking are applicable whether someone is speaking for informative, persuasive, or entertainment reasons.
  • Taking a public speaking class will improve your speaking skills, help you be a more critical thinker, fine-tune your verbal and nonverbal communication skills, and help you overcome public speaking anxiety.
  • Effective public speaking skills have many direct benefits for the individual speaker, including influencing the world around you, developing leadership skills, and becoming a go-to person for ideas and solutions.
  • Talk to people who are currently working in the career you hope to pursue. Of the three types of public speaking discussed in the text, which do they use most commonly use in their work?
  • Read one of the free speeches available at http://www.vsotd.com . What do you think the speaker was trying to accomplish? What was her or his reason for speaking?
  • Which personal benefit are you most interested in receiving from a public speaking class? Why?

Bender, P. U. (1998). Stand, deliver and lead. Ivey Business Journal , 62 (3), 46–47.

Edmund, N. W. (2005). End the biggest educational and intellectual blunder in history: A $100,000 challenge to our top educational leaders . Ft. Lauderdale, FL: Scientific Method Publishing Co.

Hackman, M. Z., & Johnson, C. E. (2004). Leadership: A communication perspective (4th ed.). Long Grove, IL: Waveland.

Lizotte, K. (2008). The expert’s edge: Become the go-to authority people turn to every time [Kindle 2 version]. New York, NY: McGraw-Hill. Retrieved from Amazon.com (locations 72–78).

Rose, H. M., & Rancer, A. S. (1993). The impact of basic courses in oral interpretation and public speaking on communication apprehension. Communication Reports , 6 , 54–60.

Zekeri, A. A. (2004). College curriculum competencies and skills former students found essential to their careers. College Student Journal , 38 , 412–422.

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Why Is Public Speaking Important? Because It’s Useful

Updated: December 29, 2023

Published: February 9, 2020

Why-Is-Public-Speaking-Important-It's-Useful

Why is public speaking important? The reason is that everyone encounters a situation where public speaking skills are necessary. It could be at work, school, or in your personal life. Whether you are looking for tips on conquering stage fright, looking to improve your public speaking skills, or trying to motivate others on the importance of public speaking, we have all the info you need here. Find out all the benefits of public speaking below.

Public Speaking Definition

According to Merriam-Webster , public speaking is “the act or process of making speeches in public,” or “the art of effective oral communication with others.”

Everyday Public Speaking

Public speaking for the everyday person is still extremely important. Public speaking has many benefits in everyday life and can be grouped into the following categories:

1. Informative Speaking:

This type of speaking is the most common and happens to most people daily. It involves speaking in order to inform others, or get information out. This can be academic or professional knowledge, but can also be to report your progress on a project, or tell someone how to use something.

2. Persuasive Speaking:

Public speaking will often be in order to persuade others. This can be in a debate or formal speech, but can also be minor persuasions such as going to a place you choose for lunch. Persuasive public speaking is a very valuable skill to have.

3. Entertaining Speaking:

Public speaking for entertainment is used for award ceremonies, wedding speeches, comedy sketches, poetry reading, and much more. The purpose of this type of public speaking is to entertain the audience, instead of merely informing.

Why is Public Speaking Important?

Photo from  pexels, 1. win over your crowd.

No matter the crowd in front of you — whether at a social gathering, business meeting or large audience at a conference — being able to speak publicly is a very important asset. With public speaking skills and experience, speakers are able to captivate the interest of their listeners and keep them interested in order to deliver the message.

2. Motivate Others

Public speakers motivate their listeners to make a change. It could be to stop or start something, try something new, or reach their goals. Public speaking is important because the speaker can motivate others to go in the direction they wish, and the speaker can motivate others to be their best selves.

3. Inform People

When you have information to share, you don’t want it to be portrayed in a boring way. You want people to listen! This is done with public speaking skills. Inform people about something that matters by using great public skills and they will be sure to listen and be more likely to understand the information.

Benefits of Public Speaking In Your Life

Photo by  christina morillo  from  pexels, career benefits.

If you’re currently working in sales, the benefits of public speaking are many. You can reach for higher sales goals, get more customers and make more sales with public speaking skills.

2. Career advancement:

When you are a good public speaker, you will be more comfortable in interviews , be better able to sway others in your favor, and convince your boss to give you a promotion.

3. Stand out in the workforce:

Most will avoid speaking up and putting themselves in the spotlight at work, but with public speaking skills you have the confidence to do so!

4. Bring people together:

Within your company or on your team, public speaking is a way to bring workers together. When many people feel confident in public speaking, workers will speak their mind and collaborate better together.

5. Become a thought leader:

A thought leader is someone that people go to for ideas, consult on problems, and more. Being a good public speaker makes you that person and will get you ahead in your job when people know they can come to you.

Make New Social Connections

1. Find supporters:

When you practice public speaking, you are championing for others or a cause, and you will find a tribe of supporters to surround yourself with. These will be people who are like-minded or who share your values.

2. Get comfortable in social settings:

Public speaking allows you to relax in a group situation or when the spotlight is on you. This will make you more comfortable around people and easier to make connections.

3. Increase your professional network :

As you speak in more public settings such as work events and conferences, you will undoubtedly meet other speakers in your field, as well as audience members who are interested in what you have to say.

Developing Leadership Skills

If you want to do well and get ahead in school or your career, leadership is part of the equation. As a leader, you will have many public speaking opportunities.

1. Good speaker = good leader:

Most of the great leaders in human history were also great public speakers.

2. Good leader = opportunities:

As a good leader, you will be given more opportunities in social settings, your career, and other aspects of life.

Personal Benefits of Public Speaking

Photo by  startup stock photos  from  pexels, 1. boost confidence.

Public speaking repeatedly is a great boost of self confidence. Every time you speak, you gain a bit more confidence as you see your ideas and yourself were well-received by your audience.

2. Personal Satisfaction

Being able to speak in front of a crowd is a huge accomplishment. The first time can be very nerve-wracking, but coming out on the other end of the speech is a huge win! After the first time, you will keep getting better and better at public speaking and will get great personal satisfaction from this skill.

3. Critical Thinking

When preparing and conducting a speech, you also increase your critical thinking skills by working through problems, imagining positive and negative consequences, and finding solutions.

4. Improve Communication Skills

When you practice public speaking, you are practicing both verbal and nonverbal skills — and both will improve. The more you speak out, the better you get at communication. Public speakers are better overall communicators in all facets of life.

5. Learn to Argue

Presenting an argument in a formal setting will help you in informal settings as well. Public speaking helps you form better arguments, and you can increase your arguing skills even more through public speaking by engaging in Q&A with your audience.

6. Be a Better Listener

Attending conferences as a speaker means you will also listen to other speakers. As you listen to other speakers, you will have a greater appreciation and understanding of their material and craft, as a speaker yourself.

Public Speaking Helps You Drive Change

Photo by  denniz futalan  from  pexels.

Public speaking is one of the most effective ways to get your message across. With public speaking, you can influence the world around you. If you see something that needs to change, use public speaking to change it!

  • Make the difference:

Every public speaking opportunity you come across is a time to spread you influence for the greater good.

  • Reach people fast:

Instead of waiting for your message to spread by word of mouth, social media , or print media, put it in front of a huge audience and you’ll instantly inspire many.

  • Your message comes to life:

Written information is useful in some cases, but when you really want to make a difference in the world, you need to campaign for your cause and the best way to do so is to get it to come to life with public speaking.

How to Get Better at Public Speaking

Writing the speech.

1. Be prepared:

When you are comfortable, you are confident. Write a good speech that makes sense to you and that you are prepared to deliver.

2. Research the topic:

When you have thoroughly researched the topic, you will feel more confident when writing and delivering the speech.

3. Outline or write it out?

When you write out an entire speech, it will be easier to memorize as it can be stored word for word in your memory. The downside is that it could sound robotic and you risk reading it straight from the page. When you write an outline for a speech, it may sound more natural and you can glance at your outline as you. However, it is more difficult to rehearse and some people feel less confident with only an outline in front of them. It all depends on what you prefer.

Overcoming Your Stage Fright

Photo by  mentatdgt  from  pexels.

Fear of public speaking is a common one, but it can be overcome. Use these tips to help you overcome the fear:

1. Read your speech out loud:

Even if it’s just to yourself, reading it aloud will help you work out any hiccups and have you feeling confident with your voice.

2. Practice in front of a group:

Don’t just practice in the mirror or with a friend. To get over a fear of speaking in front of a crowd, try to practice in front of a small group first.

3. Should you picture the crowd in underwear?

The answer is, probably not. Even though this is common advice to get you to relax, it can be distracting. The best thing to do is to make eye contact, but if that starts to make you nervous, pretend the crowd is not there and just look straight ahead.

4. Pump yourself up:

Whatever gets you going before a test or a game, the same applies here. Listen to your favorite music on the way, or go for a run in the morning.

5. Use the power of knowledge:

When you know both your speech and your topic inside and out, completely by heart, you will have the confidence to focus on delivery and staying relaxed in front of others.

Things To Remember As You’re Giving The Speech

1. eye contact:.

Know your speech well so that you can maintain eye contact with the audience. This is important to engage them and make yourself more personable.

2. Move your view:

Make sure to move your eye contact around the room. Slightly shift your body or head at times towards a new direction if the crowd is large.

3. Talk, don’t read:

Try to talk to your audience as if you are inviting them into your thoughts. Do not read your speech word for word off the paper.

4. Your voice is a tool:

And people need to hear it! Make sure you are speaking loud enough so that you are heard.

5. Body language:

This is another important tool for public speakers. Try recording yourself so you are aware of your body language and fix any fidgets you find on the recording.

When you are good at it and practice often, the benefits of public speaking are many. Being an excellent public speaker is important for your career, social life, personal development , and for making a change in the world.

Each time you speak, you get better and better. So get out there and make your voice heard!

Related Articles

Public Speaking as an Effective Skill Essay

Public speaking is a highly important and useful skill that carries multiple advantages for personal life and professional career. Public speaking skills are required for specialists of various kinds. In this regard, mastering public speaking is going to serve as great enforcement for anyone. The purpose of this essay is to demonstrate different situations where public speaking skills play an important role to show the reasons why public speaking is considered an effective skill.

First of all, the knowledge of theoretical and practical sides of public speaking provides one with multiple benefits such as understanding the ways people think and process the information, communicating thoughtfully and with higher efficiency, using the critical thinking, knowing how to organise and prepare presentations, researching the unfamiliar audiences and using appropriate communication strategies (Coopman, Lull 2014, p. 12). It is a well-known fact that most people experience certain difficulties in adjusting to a new society. For example, in a situation when a person starts working at a new place, they would feel the need to fit into the group of new co-workers, find a common language and establish friendly atmosphere at the workplace.

Public speaking skills provide a person with an ability to evaluate the audience, analyse their needs, learn their potentials, and successfully build contact with them. Proper application of public speaking knowledge will allow the new member of a group to move through the stage of getting to know the colleagues and feel comfortable talking with new people in unfamiliar situations (Coopman & Lull 2014, p. 12). In this case, public speaking skills will allow avoiding the discomfort at the workplace, which may lead to disruption of the work process and create problems for the whole company.

The most obvious situation where public speaking skills are always very useful is an actual performance in front of a group of people such as a public address, presentation of a new project at work, or a motivational speech. In such situations, the speaker can represent a group of fellows or the ideas important for many people. Due to this, a successful performance and efficient delivery of information are highly valuable and important (Keith & Lundberg 2013, p. 4). When one person is chosen to speak on behalf of many, it creates a certain pressure and responsibility for the speaker. In the case of the successful performance of one, the whole group will benefit. The good public speaker has to be able to present the information, keep the audience interested in the delivered ideas, and defend the point of view in case of criticism or counter argumentation.

The skills of public speaking provide one with courage, confidence, and the ability to fluently express themselves. One more situation that demonstrates the importance of public speaking skills is a casual conversation with a stranger. People are social creatures, interpersonal relationships of different kinds are highly important for us. Starting and maintaining friendships, being close to family members, having romantic relationships makes our lives easier and fuller. A skillful speaker will be able to represent themselves in the best and most appropriate way. This can be quite a challenging occupation. Performing in front of just one person is another variation of public speaking (Goldwasser 2006, p. 42). Successful personal representation in any situation, will it be a first date or a job interview, is extremely meaningful for anyone. This is why the development of public speaking skills is considered highly beneficial.

To conclude, almost every day, people face situations where speaking in front of an audience is required. The size of the audience may vary from one to hundreds or thousands of people, but the importance of professional and efficient delivery of information is always high. Knowledge of theoretical and practical sides of public speaking will enable the speaker to feel confident and comfortable and to present themselves and the necessary information in the best ways.

Coopman, S. & Lull, J. 2014, Public Speaking: The Evolving Art. Cengage Learning United States, Boston.

Goldwasser, I. 2006, Interactive Communication: A Guide to Effective Communication. Pearson Education Australia, Sydney.

Keith, W. & Lundberg, C. 2013, Public Speaking: Choice and Responsibility. Cengage Learning United States, Boston.

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IvyPanda. (2023, October 31). Public Speaking as an Effective Skill. https://ivypanda.com/essays/public-speaking-skills/

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IvyPanda . 2023. "Public Speaking as an Effective Skill." October 31, 2023. https://ivypanda.com/essays/public-speaking-skills/.

1. IvyPanda . "Public Speaking as an Effective Skill." October 31, 2023. https://ivypanda.com/essays/public-speaking-skills/.

Bibliography

IvyPanda . "Public Speaking as an Effective Skill." October 31, 2023. https://ivypanda.com/essays/public-speaking-skills/.

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1.3: Why Is Public Speaking Important?

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In today’s world, we are constantly bombarded with messages both good and bad. No matter where you live, where you work or go to school, or what kinds of media you use, you are probably exposed to hundreds. if not thousands, of advertising messages every day. In 2020 the amount of knowledge in the world will double every twelve hours (Ray, 2020). Because we live in a world where we are overwhelmed with content, communicating information in a way that is accessible to others is more important today than ever before. To help us further understand why public speaking is important, we will first examine public speaking in everyday life. We will then discuss how public speaking can benefit you personally.

Everyday Public Speaking

Every single day people across the United States and around the world stand up in front of some kind of audience and speak. In fact, there’s even a monthly publication that reproduces some of the top speeches from around the United States called Vital Speeches of the Day ( http://www.vsotd.com ). Although public speeches are of various types, they can generally be grouped into three categories based on their intended purpose: informative, persuasive, and entertaining.

Informative Speaking

Informative speaking is presented for the purpose of sharing knowledge with the audience, teaching the audience about a topic.

One of the most common types of public speaking is informative speaking . The primary purpose of informative presentations is to share one’s knowledge of a subject with an audience, teaching and providing information for the purpose of expanding the audience’s knowledge. Reasons for making an informative speech vary widely. For example, you might be asked to instruct a group of coworkers on how to use new computer software or to report to a group of managers how your latest project is coming along. A local community group might wish to hear about your volunteer activities in New Orleans during spring break, or your classmates may want you to share your expertise on Mediterranean cooking. What all these examples have in common is the goal of imparting information to an audience.

Informative speaking is integrated into many different occupations. Physicians often lecture about their areas of expertise to medical students, other physicians, and patients. Teachers find themselves presenting to parents as well as to their students. Firefighters give demonstrations about how to effectively control a fire in the house. Informative speaking is a common part of numerous jobs and other everyday activities. As a result, learning how to speak effectively has become an essential skill in today’s world.

Persuasive Speaking

Persuasive speaking is presented to persuade the audience to take action or to reinforce or change their beliefs.

A second common reason for speaking to an audience is to persuade others. In our everyday lives, we are often called on to convince, motivate, or call to action others to change their beliefs, take an action, or reconsider a decision. From the days of Ancient Greeks and Aristotle, the importance of persuasive speaking has been studied, the ability to motivate someone to take action or believe your side of the argument is a key skill that matters in business and in our personal lives. Advocating for music education in your local school district, convincing clients to purchase your company’s products, or inspiring high school students to attend college all involve influencing other people through public speaking.

For some people, such as elected officials, giving persuasive speeches is a crucial part of attaining and continuing career success. Other people make careers out of speaking to groups of people who pay to listen to them. Motivational authors and speakers, such as Les Brown ( http://www.lesbrown.com ), make millions of dollars each year from people who want to be motivated to do better in their lives. Brian Tracy, another professional speaker and author, specializes in helping business leaders become more productive and effective in the workplace ( http://www.briantracy.com ).

Whether public speaking is something you do every day or just a few times a year, persuading others is a challenging task. If you develop the skill to persuade effectively, it can be personally and professionally rewarding.

Speeches to Entertain

Speeches to Entertain happens at special occasions and is focused on creating ceremony.

Speeches to Entertain involves an array of speaking occasions ranging from introductions to wedding toasts, to presenting and accepting awards, to delivering eulogies at funerals and memorial services in addition to after-dinner speeches and motivational speeches. Speeches to Entertain has been important since the time of the ancient Greeks, when Aristotle identified epideictic speaking (speaking in a ceremonial context) as an important type of address. As with persuasive and informative speaking, there are professionals, from religious leaders to comedians, who make a living simply from delivering entertaining speeches. As anyone who has watched an awards show on television or has seen an incoherent best man deliver a wedding toast can attest, speaking to entertain is a task that requires preparation and practice to be effective.

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Personal benefits of public speaking.

Communication skills are in the top 10 required skills for business success (Hicks, 2020). That fact alone makes learning about public speaking worthwhile. However, there are many other benefits of communicating effectively for the hundreds of thousands of college students every year who take public speaking courses. Let’s take a look at some of the personal benefits you’ll get both from a course in public speaking and from giving public speeches.

Benefits of Public Speaking Courses

Speech is power: speech is to persuade, to convert, to compel – Ralph Waldo Emerson

In addition to learning the process of creating and delivering an effective speech, students of public speaking leave the class with a number of other benefits as well. Some of these benefits include

  • developing critical thinking skills,
  • fine-tuning verbal and nonverbal skills,
  • overcoming fear of public speaking.

Developing Critical Thinking Skills

One of the very first benefits you will gain from your public speaking course is an increased ability to think critically. Problem solving is one of many critical thinking skills you will engage in during this course. For example, when preparing a persuasive speech, you’ll have to think through real problems affecting your campus, community, or the world and provide possible solutions to those problems. You’ll also have to think about the positive and negative consequences of your solutions and then communicate your ideas to others. At first, it may seem easy to come up with solutions for a campus problem such as a shortage of parking spaces: just build more spaces. But after thinking and researching further you may find out that building costs, environmental impact from loss of green space, maintenance needs, or limited locations for additional spaces make this solution impractical. Being able to think through problems and analyze the potential costs and benefits of solutions is an essential part of critical thinking and of public speaking aimed at persuading others. These skills will help you not only in public speaking contexts but throughout your life as well.

Another benefit to public speaking is that it will enhance your ability to conduct and analyze research. Public speakers must provide credible evidence within their speeches Your public speaking course will further refine your ability to find and utilize a range of sources. And finally, your speeches will be timed and you will be required to fit the most important information into a short time frame. Since you can’t say everything about your topic, you will need to choose the most important information to help your audience understand your topic.

Fine-Tuning Verbal and Nonverbal Skills

A second benefit of taking a public speaking course is that it will help you fine-tune your verbal and nonverbal communication skills. Whether you competed in public speaking in high school or this is your first time speaking in front of an audience, having the opportunity to actively practice communication skills and receive professional feedback will help you become a better overall communicator. Often, people don’t even realize that they twirl their hair or repeatedly mispronounce words while speaking in public settings until they receive feedback from a teacher during a public speaking course. People around the United States will often pay speech coaches over one hundred dollars per hour to help them enhance their speaking skills. You have a built-in speech coach right in your classroom, so it is to your advantage to use the opportunity to improve your verbal and nonverbal communication skills.

Overcoming Fear of Public Speaking

An additional benefit of taking a public speaking class is that it will help reduce your fear of public speaking. Whether they’ve spoken in public a lot or are just getting started, most people experience some anxiety when engaging in public speaking. Fear of public speaking is a learned skill that can be overcome by practicing and engaging in public speaking forums (Raja, 2017). By taking a course in public speaking, students become better acquainted with the public speaking process, making them more confident and less apprehensive. In addition, you will learn specific strategies for overcoming the challenges of speech anxiety. We will discuss this topic in greater detail throughout this book.

Professional Benefits of Public Speaking

Once you’ve learned the basic skills associated with public speaking, you’ll find that being able to effectively speak in public has profound benefits, including

  • influencing the world around you,
  • developing leadership skills,
  • becoming a thought leader.

Influencing the World around You

If you don’t like something about your local government, then speak out about your issue! One of the best ways to get our society to change is through the power of speech. Common citizens in the United States and around the world, like you, are influencing the world in real ways through the power of speech. Just type the words “citizens speak out” in a search engine and you’ll find numerous examples of how common citizens use the power of speech to make real changes in the world—for example, by speaking out against “fracking” for natural gas (a process in which chemicals are injected into rocks in an attempt to open them up for fast flow of natural gas or oil). One of the amazing parts of being a citizen in a democracy is the right to stand up and speak out, which is a luxury many people in the world do not have. If you don’t like something, be the force of change you’re looking for through the power of speech.

Developing Leadership Skills

Have you ever thought about climbing the corporate ladder and eventually finding yourself in a management or other leadership position? If so, then public speaking skills are very important. If you want people to follow you, you have to communicate effectively and clearly what followers should do. Communication skills for a leader is a powerful tool that inspires change from those around them, and working towards a common object (Landry, 2019).

Becoming a Thought Leader

Even if you are not in an official leadership position, effective public speaking can help you become a “ thought leader .” Joel Kurtzman, editor of Strategy & Business , coined this term to call attention to individuals who contribute new ideas to the world of business. A thought leader, or influencer, is someone who, based on their expertise and perspective in an industry, offers unique guidance, inspires innovation and influences others (Schooley, 2021). To achieve thought leader status, individuals must communicate their ideas to others through both writing and public speaking. Lizotte demonstrates how becoming a thought leader can be personally and financially rewarding at the same time: when others look to you as a thought leader, you will be more desired and make more money as a result. Whether standing before a group of executives discussing the next great trend in business or delivering a webinar, thought leaders use public speaking every day to create the future that the rest of us live in.

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Chapter One – The Importance of Public Speaking

Public speaking in the twenty-first century.

Public speaking is the process of designing and delivering a message to an audience. Effective public speaking involves understanding your audience and speaking goals, choosing elements for the speech that will engage your audience with your topic, and delivering your message skillfully. Good public speakers understand that they must plan, organize, and revise their material in order to develop an effective speech. This book will help you understand the basics of effective public speaking and guide you through the process of creating your own presentations. We’ll begin by discussing the ways in which public speaking is relevant to you and can benefit you in your career, education, and personal life.

In a world where people are bombarded with messages through television, social media, and the Internet, one of the first questions you may ask is, “Do people still give speeches?” Well, type the words “public speaking” into Amazon.com or Barnesandnoble.com, and you will find more than two thousand books with the words “public speaking” in the title. Most of these and other books related to public speaking are not college textbooks. In fact, many books written about public speaking are intended for very specific audiences:  A Handbook of Public Speaking for Scientists and Engineers  (by Peter Kenny),  Excuse Me! Let Me Speak!: A Young Person’s Guide to Public Speaking  (by Michelle J. Dyett-Welcome),  Professionally Speaking: Public Speaking for Health Professionals  (by Frank De Piano and Arnold Melnick), and  Speaking Effectively: A Guide for Air Force Speakers  (by John A. Kline). Although these different books address specific issues related to nurses, engineers, or air force officers, the content is basically the same. If you search for “public speaking” in an online academic database, you’ll find numerous articles on public speaking in business magazines (e.g.,  BusinessWeek ,  Nonprofit World ) and academic journals (e.g.,  Harvard Business Review ,  Journal of Business Communication ). There is so much information available about public speaking because it continues to be relevant even with the growth of technological means of communication. As author and speaker Scott Berkun writes in his blog, “For all our tech, we’re still very fond of the most low tech thing there is: a monologue.” [ 1]   People continue to spend millions of dollars every year to listen to professional speakers. For example, attendees of the 2010 TED (Technology, Entertainment, Design) conference, which invites speakers from around the world to share their ideas in short, eighteen-minute presentations, paid six thousand dollars per person to listen to fifty speeches over a four-day period.

Technology can also help public speakers reach audiences that were not possible to reach in the past. Millions of people heard about and then watched Randy Pausch’s “Last Lecture” online. In this captivating speech, Randy Pausch, a Carnegie Mellon University professor who retired at age forty-six after developing inoperable tumors, delivered his last lecture to the students, faculty, and staff. This inspiring speech was turned into a DVD and a best-selling book that was eventually published in more than thirty-five languages. [2]  

We realize that you may not be invited to TED to give the speech of your life or create a speech so inspirational that it touches the lives of millions via YouTube; however, all of us will find ourselves in situations where we will be asked to give a speech, make a presentation, or just deliver a few words. In this chapter, we will first address why public speaking is important, and then we will discuss models that illustrate the process of public speaking itself.

The Importance of Public Speaking

Oral communication skills were the number one skill that college graduates found useful in the business world, according to a study by sociologist Andrew Zekeri. [3] That fact alone makes learning about public speaking worthwhile. However, there are many other benefits of communicating effectively for the hundreds of thousands of college students every year who take public speaking courses. Let’s take a look at some of the personal benefits you’ll get both from a course in public speaking and from giving public speeches.

Benefits of Public Speaking Courses

In addition to learning the process of creating and delivering an effective speech, students of public speaking leave the class with a number of other benefits as well. Some of these benefits include

  • developing critical thinking skills,
  • fine-tuning verbal and nonverbal skills,
  • overcoming fear of public speaking.

Developing Critical Thinking Skills

One of the very first benefits you will gain from your public speaking course is an increased ability to think critically. Problem solving is one of many critical thinking skills you will engage in during this course. For example, when preparing a persuasive speech, you’ll have to think through real problems affecting your campus, community, or the world and provide possible solutions to those problems. You’ll also have to think about the positive and negative consequences of your solutions and then communicate your ideas to others. At first, it may seem easy to come up with solutions for a campus problem such as a shortage of parking spaces: just build more spaces. But after thinking and researching further you may find out that building costs, environmental impact from loss of green space, maintenance needs, or limited locations for additional spaces make this solution impractical. Being able to think through problems and analyze the potential costs and benefits of solutions is an essential part of critical thinking and of public speaking aimed at persuading others. These skills will help you not only in public speaking contexts but throughout your life as well. As we stated earlier, college graduates in Zekeri’s study rated oral communication skills as the most useful for success in the business world. The second most valuable skill they reported was problem-solving ability, so your public speaking course is doubly valuable!

Another benefit to public speaking is that it will enhance your ability to conduct and analyze research. Public speakers must provide credible evidence within their speeches if they are going to persuade various audiences. So your public speaking course will further refine your ability to find and utilize a range of sources.

Fine-Tuning Verbal and Nonverbal Skills

A second benefit of taking a public speaking course is that it will help you fine-tune your verbal and nonverbal communication skills. Whether you competed in public speaking in high school or this is your first time speaking in front of an audience, having the opportunity to actively practice communication skills and receive professional feedback will help you become a better overall communicator. Often, people don’t even realize that they twirl their hair or repeatedly mispronounce words while speaking in public settings until they receive feedback from a teacher during a public speaking course. People around the United States will often pay speech coaches over one hundred dollars per hour to help them enhance their speaking skills. You have a built-in speech coach right in your classroom, so it is to your advantage to use the opportunity to improve your verbal and nonverbal communication skills.

Overcoming Fear of Public Speaking

An additional benefit of taking a public speaking class is that it will help reduce your fear of public speaking. Whether they’ve spoken in public a lot or are just getting started, most people experience some anxiety when engaging in public speaking. Heidi Rose and Andrew Rancer evaluated students’ levels of public speaking anxiety during both the first and last weeks of their public speaking class and found that those levels decreased over the course of the semester. [4] One explanation is that people often have little exposure to public speaking. By taking a course in public speaking, students become better acquainted with the public speaking process, making them more confident and less apprehensive. In addition, you will learn specific strategies for overcoming the challenges of speech anxiety. We will discuss this topic in greater detail in Chapter 20.

As the famous political orator William Jennings Bryan once noted, “The ability to speak effectively is an acquirement rather than a gift” (Carnegie, 1955). Use this class as an opportunity to overcome your fears!

Benefits of Engaging in Public Speaking

Once you’ve learned the basic skills associated with public speaking, you’ll find that being able to effectively speak in public has profound benefits, including

  • influencing the world around you,
  • developing leadership skills,
  • becoming a thought leader.

Influencing the World around You

If you don’t like something about your local government, then speak out about your issue! One of the best ways to get our society to change is through the power of speech. Common citizens in the United States and around the world, like you, are influencing the world in real ways through the power of speech. Just type the words “citizens speak out” in a search engine and you’ll find numerous examples of how common citizens use the power of speech to make real changes in the world—for example, by speaking out against “fracking” for natural gas (a process in which chemicals are injected into rocks in an attempt to open them up for fast flow of natural gas or oil) or in favor of retaining a popular local sheriff. One of the amazing parts of being a citizen in a democracy is the right to stand up and speak out, which is a luxury many people in the world do not have. So if you don’t like something, be the force of change you’re looking for through the power of speech.

Instruction, Imitation, and Practice

The most successful model for teaching public speaking (and the one this class follows) relies on a mix of instruction, imitation, and practice.

  • Instruction  reinforces the lessons learned from the history of public speaking study. The instruction in this class draws most explicitly from the rhetorical tradition. We will study principles of argumentation, arrangement, and style.
  • Imitation  means that when studying a performance skill like speaking, we benefit by identifying and imitating the best practices of skilled speakers. I don’t mean stealing or plagiarizing, I mean trying to link phrases together in a manner similar to a speaker we think sounds good. There are a number of speeches that you will watch this semester (online and in class). The intent of these speeches is to show you some best practices. You shouldn’t simply watch a speech like you would a television show; you should seek to find some verbal or nonverbal behaviors that you would like to imitate. As Bandura noted with his Social Learning Theory (1977), we learn through observation. 
  • Practice  is the most obvious leg of public speaking study. If you are going to get better at public speaking, you must be able to apply the lessons of instruction and imitation by practicing your speeches. The nice thing about public speaking is that you can practice it almost anywhere. However, your practice time is best spent by speaking in situations where you have an attentive audience (as opposed to a curious dog or a sleeping roommate).

Myths about Public Speaking

You can’t learn to be a good public speaker; you have to be born a naturally good speaker. Everyone can become a better public speaker through study and practice. I love to ski. I wasn’t born being a good skier; rather, I grew up skiing. I skied as often as I could, and I got better. The same is true of public speaking. You were born with the basic equipment needed for speaking in public—you just need some skill development.

I can only learn public speaking through practice alone. This misconception often works in conjunction with the misconception #1 and #3. I see this as a hugely egoistic argument since it assumes that only you know what good public speaking is and only you know how to improve. Let me return to the skiing analogy (though you could substitute any sports or skills analogy, like playing a musical instrument). Most people develop their skiing ability by simply skiing a lot. But if you want to get better, you need to seek outside information about the principles of skiing. That’s why people pay a lot of money for ski lessons. Ski instructors can both model good skiing behaviors and they can talk about the physics of metal on snow and the physiology of your muscles on skis.

Public speaking is just delivery (speech content doesn’t matter).  This is like saying that a good essay is simply one that has good grammar or punctuation. A good essay should have good grammar and punctuation, but it also needs good content. The same holds true of a speech. When we listen to a speech, we judge the speaker according to what they say as well as how they say it. Think about presidential debates. After any presidential debate, pundits flood the airwaves and pick apart both content and delivery, but they spend far more time discussing what the candidates said.

Reading a speech is the best way to ensure a good speech. There may be similarities between writing and speaking, but they also differ in many important respects. A speech is an act of communication with a specific audience. Reading a speech undermines this (and as we will see, can actually make you more nervous). If you were having a conversation with a friend about your classes and suddenly started reading a prepared set of comments, the conversation would sink. Why? A conversation is dynamic and relies on communicating with the other person. A speech is like a conversation in this way; you are engaging in a shared act of communication with the audience. Remember, this is a public speaking  class, not a  public reading  class!

A class on public speaking is essentially a rhetoric class. The word  rhetoric  is often used to indicate that the speaker is lying (“his record doesn’t match his rhetoric”) or that the speaker is filling air with meaningless talk (“let’s move past all the rhetoric and get down to business”). It is true that term has gotten a lot of bad press over the past 2,000 years or so, but the study of rhetoric is the study of what is persuasive. We are certainly not the first group to study what goes into a dynamic and persuasive speech. The ancient Greeks and Romans spent a lot of time thinking and writing about good speaking. Throughout history, thinkers and charlatans alike have devoted a considerable amount of effort to figuring out what sounds good, looks good, and works to motivate various audiences.

Definitions of Rhetoric  

wood carving showing a seated figure holding a book, labeled "Rhetorica"

Since the study of rhetoric has been around for so many years, there are a number of different definitions for the word. Aristotle defined rhetoric as “the faculty of discovering in any particular case the available means of persuasion.” Plato held that rhetoric is “the art of winning the soul by discourse.” The Roman thinker Quintilian suggested simply that rhetoric is the art of speaking well. John Locke however held a dimmer view of the art and wrote that rhetoric is a “powerful instrument of error and deceit.” The contemporary writer Gerard Hauser suggests, “Rhetoric is communication that attempts to coordinate social action. For this reason, rhetorical communication is explicitly pragmatic. Its goal is to influence human choices on specific matters that require immediate attention.” For the purposes of this class, we will define rhetoric as “the study and art of effective speaking.”  This doesn’t begin to capture all the ways in which rhetoric could be (and has been) defined, but it does focus our study on the aspects of rhetoric most relevant to our present concern.

Five Main Parts to Rhetoric

Earlier thinkers argued that the study and practice of rhetoric involved five main parts:

INVENTION : The first thing that must go into a good speech is good material. Invention means finding or thinking up good speech content. Basically, good speakers know what they’re talking about. There are a number of different strategies that we will study to help prime the mental pump. Our focus in this class is on good arguments (solid claims supported with good evidence). Aristotle suggested that the speech content was either artistic (you had to think it up) or inartistic (it already existed). Proving your claims requires both inartistic and artistic proofs. We all know that good arguments require evidence, so let’s look at the three proofs or appeals to your audience:

  • LOGOS : We convince people through our use of logic . So, I can argue that it rained last night by pointing to the puddles on the ground. I use the evidence of rain puddles to make a claim about something that I didn’t see, relying on the basic logical premise that “puddles generally indicate recent rain.” This isn’t the most contentious of arguments, you say. Very true, but the principle is the same. We use appeals to logic to help support our arguments. Economists make logical arguments all the time. They have evidence about current trends, but they argue about where to invest money based on logic— they don’t know 100% what the market will do, but they can try to figure out where to invest based on historical precedent, prevailing wisdom, and informal logic.
  • PATHOS : We persuade people by appealing to their emotions . Of course, we are not simply logical animals, we have emotions, and these often shape how we see and understand the world. As Dale Carnegie once said, “When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.” Now an appeal to pathos doesn’t mean that we simply tug at people’s heart strings, or we try to scare them into acting our way. Of course this happens, but you would be hard pressed to call it good argumentation. Aristotle saw pathos as putting the audience in the right frame of mind. So, if you are arguing for something that might seem unfamiliar to your audience, you would be well advised to tell some personal stories that helped people understand the human element. The commercials you see asking for help in funding starving populations or the ASPCA commercials with Sarah McLachlan singing “In the Arms of the Angel,” rely heavily on pathos. They are trying to evoke your compassion by showing you what the living conditions are like for many in need.
  • ETHOS : We can persuade people by virtue of good character . Aristotle suggested that of the three artistic proofs, ethos was potentially the most persuasive. Do we trust the speaker’s credibility as a person and on the topic? Do we trust that the speaker has our best interests at heart? We can gain ethos by doing all the research that a good speech needs and then demonstrating that ethos by being able to talk about the topic intelligently. We can “borrow” ethos by citing the best research available. Ultimately, though ethos must be earned by showing the audience that you are a credible source on this topic.

A good speech requires you to think about a host of different issues ranging from possible arguments, oppositional arguments, and all the different types of evidence you can use. A good speech also includes a mix of logos, pathos, and ethos. The process of sorting through all this material and deciding on the best for you case is the process of invention .

ARRANGEMENT : Once you determine what your speech will be about and what types of artistic and inartistic proofs you will use, then you need to think about the best possible way to arrange your speech. How much background information do you need to give? How should you arrange your main points? How long or short should the introduction be? In many ways, arranging a speech is more difficult than arranging an essay because a reader can jump around in an essay or go back to re-read, but an audience member must listen to the speaker’s flow of information in chronological time. Given this, you must think about how your audience will hear and understand your speech.

STYLE : Once you know  what  you will say and the  order  in which you will say it, then you can begin to focus more on the details of exactly  how  you will say it. Some speeches are stylistically rich (Abraham Lincoln’s Gettysburg Address is a famous example) while others are more stylistically plain (say, a business presentation), yet both have a type of style. The rhetorician Cicero talked about high, middle, and low styles in public speaking. We are probably familiar with the high style; many political orators use it for famous speeches. In the U.S. the State of the Union Address is usually delivered in a middle or high style. We are also probably familiar with the low style. If not, watch a television talk show; here the style is very casual. Ultimately, style is governed by the topic and the audience you are addressing. In this class, we are concerned most with the middle and middle-high style. You should think strategically about your style and how you audience will hear and understand your words.

MEMORY : This part of rhetoric was really important for speakers in classical Greece and Rome because they delivered really long speeches (often in very high style). It remains important for us because a speech is spoken not read. If you don’t practice your speech, you won’t be familiar with it. If you aren’t familiar with your speech, you will probably read it to us. This is not a public reading class, but a public speaking class. You should not try to memorize your speeches word for word. This will only exacerbate any fear you have of public speaking. However, you should know the main parts of your speech. This comes down to a matter of knowledge and practice. You need to know your material well enough so that you can talk about the topic intelligently (invention). You also need to practice enough so that you know how best to explain this topic to the audience (arrangement and style).

DELIVERY : The final part of a study of rhetoric is the one that people fear the most: standing up in front of an audience and actually delivering the speech. Of course, if you have the invention, arrangement, style, and memory parts down pat, the delivery part shouldn’t give you too many headaches. That said, there are a number of delivery issues that can help or hurt your speech. We will study some of those delivery issues that are most distracting and those techniques that are most beneficial. However, the basic delivery approach we will focus on in this class is conversational delivery. This doesn’t mean simply speaking as you would with your friends about any subject, but finding a style that looks good, sounds good, and helps your ethos.

Finally, as we move forward, consider the ways in which you will use public speaking in your personal life and your career.  You cannot escape public speaking; our time together will be spent helping you to learn the subject of effective public address and will give you the tools necessary to effectively convey messages to others, whenever this time comes.

Public Speaking in the 21st Century from Stand up, Speak out: The practice and ethics of public speaking. Copyright © 2016 by University of Minnesota is licensed under a  Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted. DOI: https://doi.org/10.24926/8668.2501

  • Berkun, S. (2009, March 4). Does public speaking matter in 2009?  [Web log message]. Retrieved from  http://www.scottberkun.com/blog .
  • Carnegie Mellon University. (n.d.). Randy Pausch’s last lecture. Retrieved June 6, 2011, from http://www.cmu.edu/randyslecture .
  • Zekeri, A. A. (2004). College curriculum competencies and skills former students found essential to their careers.  College Student Journal ,  38 , 412–422.
  • Rose, H. M., & Rancer, A. S. (1993). The impact of basic courses in oral interpretation and public speaking on communication apprehension.  Communication Reports ,  6 , 54–60.

Instruction, Imitation, and Practice  from Principles of Public Speaking by Lumen Candela, accessed via https://courses.lumenlearning.com/publicspeakingprinciples/ 

  • Image of Rhetorica. Authored by : falco.  Located at :  https://pixabay.com/en/hildesheim-germany-lower-saxony-711009/ .  License :  CC0: No Rights Reserved

Principles of Public Speaking Copyright © 2022 by Katie Gruber is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Better Public Speaking

Becoming a confident, compelling speaker.

By the Mind Tools Content Team

Whether we're talking in a team meeting or presenting in front of an audience, we all have to speak in public from time to time.

We can do this well or we can do this badly, and the outcome strongly affects the way that people think about us. This is why public speaking causes so much anxiety and concern.

The good news is that, with thorough preparation and practice, you can overcome your nervousness and perform exceptionally well. This article and video explain how.

Click here to view a transcript of this video.

The Importance of Public Speaking

Even if you don't need to make regular presentations in front of a group, there are plenty of situations where good public speaking skills can help you advance your career and create opportunities.

For example, you might have to talk about your organization at a conference, make a speech after accepting an award, or teach a class to new recruits. Speaking to an audience also includes online presentations or talks; for instance, when training a virtual team, or when speaking to a group of customers in an online meeting.

Good public speaking skills are important in other areas of your life, as well. You might be asked to make a speech at a friend's wedding, give a eulogy for a loved one, or inspire a group of volunteers at a charity event.

In short, being a good public speaker can enhance your reputation, boost your self-confidence , and open up countless opportunities.

However, while good skills can open doors, poor ones can close them. For example, your boss might decide against promoting you after sitting through a badly-delivered presentation. You might lose a valuable new contract by failing to connect with a prospect during a sales pitch. Or you could make a poor impression with your new team, because you trip over your words and don't look people in the eye.

Make sure that you learn how to speak well!

Strategies for Becoming a Better Speaker

The good news is that speaking in public is a learnable skill. As such, you can use the following strategies to become a better speaker and presenter.

Plan Appropriately

First, make sure that you plan your communication appropriately. Use tools like the Rhetorical Triangle , Monroe's Motivated Sequence , and the 7Cs of Communication to think about how you'll structure what you're going to say.

When you do this, think about how important a book's first paragraph is; if it doesn't grab you, you're likely going to put it down. The same principle goes for your speech: from the beginning, you need to intrigue your audience.

For example, you could start with an interesting statistic, headline, or fact that pertains to what you're talking about and resonates with your audience. You can also use story telling as a powerful opener; our Expert Interviews with Annette Simmons and Paul Smith offer some useful tips on doing this.

Planning also helps you to think on your feet . This is especially important for unpredictable question and answer sessions or last-minute communications.

Remember that not all occasions when you need to speak in public will be scheduled. You can make good impromptu speeches by having ideas and mini-speeches pre-prepared. It also helps to have a good, thorough understanding of what's going on in your organization and industry.

There's a good reason that we say, "Practice makes perfect!" You simply cannot be a confident, compelling speaker without practice.

To get practice, seek opportunities to speak in front of others. For example, Toastmasters is a club geared specifically towards aspiring speakers, and you can get plenty of practice at Toastmasters sessions. You could also put yourself in situations that require public speaking, such as by cross-training a group from another department, or by volunteering to speak at team meetings.

If you're going to be delivering a presentation or prepared speech, create it as early as possible. The earlier you put it together, the more time you'll have to practice.

Practice it plenty of times alone, using the resources you'll rely on at the event, and, as you practice, tweak your words until they flow smoothly and easily.

Then, if appropriate, do a dummy run in front of a small audience: this will help you calm your jitters and make you feel more comfortable with the material. Your audience can also give you useful feedback , both on your material and on your performance.

Engage With Your Audience

When you speak, try to engage your audience. This makes you feel less isolated as a speaker and keeps everyone involved with your message. If appropriate, ask leading questions targeted to individuals or groups, and encourage people to participate and ask questions.

Keep in mind that some words reduce your power as a speaker. For instance, think about how these sentences sound: "I just want to add that I think we can meet these goals" or "I just think this plan is a good one." The words "just" and "I think" limit your authority and conviction. Don't use them.

A similar word is "actually," as in, "Actually, I'd like to add that we were under budget last quarter." When you use "actually," it conveys a sense of submissiveness or even surprise. Instead, say what things are. "We were under budget last quarter" is clear and direct.

Also, pay attention to how you're speaking. If you're nervous, you might talk quickly. This increases the chances that you'll trip over your words, or say something you don't mean. Force yourself to slow down by breathing deeply. Don't be afraid to gather your thoughts; pauses are an important part of conversation, and they make you sound confident, natural, and authentic.

Finally, avoid reading word-for-word from your notes. Instead, make a list of important points on cue cards, or, as you get better at public speaking, try to memorize what you're going to say – you can still refer back to your cue cards when you need them.

Pay Attention to Body Language

If you're unaware of it, your body language will give your audience constant, subtle clues about your inner state. If you're nervous, or if you don't believe in what you're saying, the audience can soon know.

Pay attention to your body language: stand up straight, take deep breaths, look people in the eye, and smile. Don't lean on one leg or use gestures that feel unnatural.

Many people prefer to speak behind a podium when giving presentations. While podiums can be useful for holding notes, they put a barrier between you and the audience. They can also become a "crutch," giving you a hiding place from the dozens or hundreds of eyes that are on you.

Instead of standing behind a podium, walk around and use gestures to engage the audience. This movement and energy will also come through in your voice, making it more active and passionate.

Think Positively

Positive thinking can make a huge difference to the success of your communication, because it helps you feel more confident.

Fear makes it all too easy to slip into a cycle of negative self-talk, especially right before you speak, while self-sabotaging thoughts such as "I'll never be good at this!" or "I'm going to fall flat on my face!" lower your confidence and increase the chances that you won't achieve what you're truly capable of.

Use affirmations and visualization to raise your confidence. This is especially important right before your speech or presentation. Visualize giving a successful presentation, and imagine how you'll feel once it's over and when you've made a positive difference for others. Use positive affirmations such as "I'm grateful I have the opportunity to help my audience" or "I'm going to do well!"

Cope With Nerves

How often have you listened to or watched a speaker who really messed up? Chances are, the answer is "not very often."

When we have to speak in front of others, we can envision terrible things happening. We imagine forgetting every point we want to make, passing out from our nervousness, or doing so horribly that we'll lose our job. But those things almost never come to pass! We build them up in our minds and end up more nervous than we need to be.

Many people cite speaking to an audience as their biggest fear, and a fear of failure is often at the root of this. Public speaking can lead your "fight or flight" response to kick in: adrenaline courses through your bloodstream, your heart rate increases, you sweat, and your breath becomes fast and shallow.

Although these symptoms can be annoying or even debilitating, the Inverted-U Model shows that a certain amount of pressure enhances performance. By changing your mindset, you can use nervous energy to your advantage.

First, make an effort to stop thinking about yourself, your nervousness, and your fear. Instead, focus on your audience: what you're saying is "about them." Remember that you're trying to help or educate them in some way, and your message is more important than your fear. Concentrate on the audience's wants and needs, instead of your own.

If time allows, use deep breathing exercises to slow your heart rate and give your body the oxygen it needs to perform. This is especially important right before you speak. Take deep breaths from your belly, hold each one for several seconds, and let it out slowly.

Crowds are more intimidating than individuals, so think of your speech as a conversation that you're having with one person. Although your audience may be 100 people, focus on one friendly face at a time, and talk to that person as if he or she is the only one in the room.

Watch Recordings of Your Speeches

Whenever possible, record your presentations and speeches. You can improve your speaking skills dramatically by watching yourself later, and then working on improving in areas that didn't go well.

As you watch, notice any verbal stalls, such as "um" or "like." Look at your body language: are you swaying, leaning on the podium, or leaning heavily on one leg? Are you looking at the audience? Did you smile? Did you speak clearly at all times?

Pay attention to your gestures. Do they appear natural or forced? Make sure that people can see them, especially if you're standing behind a podium.

Last, look at how you handled interruptions, such as a sneeze or a question that you weren't prepared for. Does your face show surprise, hesitation, or annoyance? If so, practice managing interruptions like these smoothly, so that you're even better next time.

Chances are that you'll sometimes have to speak in public as part of your role. While this can seem intimidating, the benefits of being able to speak well outweigh any perceived fears. To become a better speaker, use the following strategies:

  • Plan appropriately.
  • Engage with your audience.
  • Pay attention to body language.
  • Think positively.
  • Cope with your nerves.
  • Watch recordings of your speeches.

If you speak well in public, it can help you get a job or promotion, raise awareness for your team or organization, and educate others. The more you push yourself to speak in front of others, the better you'll become, and the more confidence you'll have.

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The Importance of Public Speaking & How to Do it Well

How does one form connections, encourage change, impact decisions, and inspire people?

Through the power of public speaking and communication.

Public speaking skills are useful in every area of life, from personal to professional. From being able to discuss your ideas with your friends, to addressing important information at a company-wide meeting, effective communication proves to be a crucial skill in our lives.

Public speaking is a vital skill to have and hone. We utilize these skills when we speak to coworkers, bosses, employees, clients, and maybe even big audiences. Having the ability to deliver your message confidently and effectively can have an enormous impact on your career path and your success in your industry.

The Importance of Public Speaking

Why is public speaking important? What are the benefits of public speaking ? 

Public speaking is useful in every area of life, personal and professional. Being an effective public speaker can escalate your career, grow your business, and overall improve the quality of your life. The benefits of public speaking are obvious; you can spread your message to audiences and create a lasting impact in their lives.

From business pitches in work meetings to TedTalks, having confident and passionate public speaking skills and oral communication skills, in general, can get you far. Regardless of the size of your audience, your communication skills need to be top-notch in order to effectively inspire people.

Communication Skills

Before learning how to improve in the world of public speaking, you must learn to listen. Being an active and attentive listener allows you to develop your communication skills, as well as your critical thinking skills. Your ability to listen will help you adapt to and understand what it is the audience is looking for, even if they don’t tell you.

Being an open-minded listener will teach you how to communicate effectively. Understanding what is being said, the meaning behind it, and what hopes to be gained from it will strengthen your ability to communicate your own message.

Being an effective communicator helps in everyday life as well. Being able to attentively listen to what someone is saying and processing what they said before formulating a response will allow for less miscommunication and better overall understanding. If you can be a good listener, the people you interact with will feel heard and understood.

Your communication skills are also effective in helping you achieve your goals and get what you want. If you can effectively communicate your needs in a way that the other person – or audience – relates to, it is much more likely that your message will be heard.

Leadership Skills

Being a great public speaker goes hand in hand with developing leadership skills. Public speakers are often seen as leaders in their field. Their knowledge and expertise allow them to be thought leaders .

Being a powerful leader and having a strong public speaking ability can also help you rise in the ranks of your organization or even scale your own business exponentially.

Being a powerful leader and speaker will also improve your networking skills. Being able to communicate your message confidently and passionately will make others keener to listen and engage. Being confident in your approach can open doors for you that may have never been possible before.

Becoming a great leader and establishing better skills takes time. Learn and watch other great leaders; consider their routines and the steps they took to get where they are. You can even learn how to be a great leader by listening to those who have been led by great leaders. What did they appreciate about that leader? What did that leader do to inspire them?

Learning how to improve your public speaking skills will also help in developing leadership skills you will learn how to inspire people and help them expand their scope. 

Critical Thinking Skills

To be a great leader and public speaker, you must also have impressive critical thinking skills. According to the University of Louisiana’s studies of definitions of critical thinking, it was determined that “critical thinking is the intellectually disciplined process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and/or evaluating information gathered from, or generated by, observation, experience, reflection, reasoning, or communication, as a guide to belief and action.”

Being a critical thinker means that the information you intake can be analyzed and utilized in even the most stressful situations, like public speaking engagements. Being able to reframe the delivery of your message based on the audience’s reaction can prove to be incredibly helpful.

In order to develop critical thinking skills on your own, you should always be open-minded and willing to listen. Process the information you hear and consider your own opinion of it, rather than falling back on the opinions of others. Stay up to date on current events, and always challenge your own dated and limited beliefs. Keep your mind sharp, while also being open to learning more.

Personal Development & Everyday Life Skills

With heightened communication, leadership, and critical thinking skills, you will be able to level up in your personal and professional life. You will notice how the benefits of public speaking and the skills you develop prove to be instrumental in your everyday life.

These skills will help you achieve an increased sense of confidence. They will help you connect with the people around you more effectively. They may even motivate you to reach for goals you previously thought were out of your reach.

How to Improve Public Speaking

So now, we can begin discussing how you can improve the essential skill of public speaking. Whether you’re interested in learning how to master persuasive speaking, informative speaking or entertaining speaking, I have many tips and tricks that I’ve discovered in my own speaking journey. Here are the important few .

Pick A Topic You’re Passionate About and An Expert In

What is your message? What are you hoping to inspire people with?

When you are public speaking, always speak about the topic you have expert knowledge on, have studied, have a strong interest in, and have personal experience with. You should be an expert in your field, a thought leader.

You will notice that the audience will always be engaged if you speak with passion and knowledge.

Speaking about something you are confident in and knowledgeable about will also help prevent public speaking anxiety, as you know you’re already the expert in the room when it comes to what you’re talking about!

Know Your Audience And What They Want To Achieve

Even if you know the topic like the back of your hand, you also want to make sure you’re tailoring your speech to resonate with your audience. The more you understand your audience and what they are hoping to achieve from your speech, the more you can cater the speech to resonate with them. The more they benefit from what you say, the more you can inspire them.

Remember, they are there for a particular reason — so make sure you speak directly to them and use your words to relate to them. Let’s say you’re speaking about digital marketing at a sales convention. A great speaker will ensure that the speech they deliver refers to digital marketing strategies most beneficial to online sales. The salespeople should come out of your speech with new information and tools they can use to generate more sales online.

Be Confident

As every great public speaker will tell you, confidence is key. Your level of confidence can determine how impactful your speech will be. Don’t overthink and get too in your head — think positively and stand up straight. Be confident in your knowledge, abilities, and speaking skills. When you do talk, talk with confidence … however, your confidence can get you very far.

Take Public Speaking Courses

Taking a public speaking course may sound like a beginner’s move, but I am here to tell you that even the most accomplished public speakers take courses and have public speaking coaches, regardless of their skills. Remember – you should never stop learning.

You may believe that some people are just born with the ability to be an incredible public speaker. But, those people will tell you that public speaking is a skill that can be learned and improved. Finding a great teacher can be a pivotal moment in your public speaking career.

In public speaking, there is always something new to learn. Just like in most areas of life, public speaking has trends. One type of speech delivery may be more effective in one time period than it was in the previous. That’s why it’s so important to stay up to date with the trends and refer to people that can help.

Taking a public speaking course can give you all the necessary tools to help you develop your speaking skills. It will also give you a structure to follow when learning how to use these tools.

Here’s a cliché that we have all heard many times in our lives – practice makes perfect. This cliché rings true in all areas – especially public speaking. All great public speakers will tell you how important it is to practice your speech. This is not the time to “wing it”.

Practicing allows you not only to perfect your delivery but also to prepare for any scenario that may arise. For example, your microphone goes out and the audience can no longer hear you. It’s a minute before someone can fix the sound. Although a nerve-wracking moment, it’s something you have practiced for. You take a deep breath, have a sip of water, and once the sound is fixed, you crack a joke – that you practiced in case a moment like that arose – and you continue with your speech.

A great speaker never stops practicing. There is always something to work on, and perfect.

While it’s incredibly useful to practice the meat of your speech, it’s also very necessary to perfect the start and end of your speech. When starting a speech, you have the audience’s full attention. If you can create a good impression right off the bat, you will keep your audience engaged and focused throughout. Practicing effective ways to start your speech will help you start off strong and remain confident throughout.

The same rule applies to the end of the speech. It’s important to practice how you plan to end your speech with a bang . The end of your speech should strongly tie the points you may throughout the speech together, so they leave a lasting impression in your audience’s minds. The closing statement should be powerful and stirring, as those are the words your audience leaves with. Practicing those words, their tone, and their delivery, can make a huge impact on the effectiveness of your speech.   

Network with Other Speakers

Public speaking can feel like a lonely endeavor sometimes. You are on the stage by yourself, with a spotlight overhead. It can be very isolating.

But one must remember that there are many opportunities in public speaking to connect with other speakers. There will be times in your speaking engagements that you are not the only public speaker there. This is the perfect opportunity to network.

Networking allows you to connect and make connections with like-minded individuals. This is especially useful if they work in your field and can become an ally in your career. Those connections can turn into friends, colleagues, and even mentors. They may help you find other speaking engagements, introduce you to new people, and teach you something new throughout your public speaking journey.

Even if they are an expert in a different field, their knowledge and experience can be the ultimate learning opportunity. If you are just starting out in your public speaking career, they may have some useful tools and tricks for overcoming your public speaking fears and boosting your confidence. Your openness to learn and connect with those around you can help you achieve your goals of being an effective and well-known public speaker.

Read More And Improve Your Vocabulary

As I’ve mentioned before, learning never stops. Boost your confidence and effectiveness by always learning new information by reading and improving your vocabulary. Language is a powerful tool, and the better you are at wielding it, the more effective your speeches can be.

If you want to engage your audience’s interests, you need to develop exceptional communication skills. A big part of improving your speaking skills is by learning how to improve your vocabulary and public speaking abilities.

The more you read, the more your vocabulary will grow. With an extensive vocabulary, you will always be able to find a way to construct your message with the most effective words. The words you use could turn your speech from good to extraordinary .

Being a public speaker has been one of the greatest achievements in my life. The benefits of polishing public speaking skills have tremendously helped me grow my career and get to where I am today. Now, I hope to pass along my skills and expertise to help you. If you’re looking to take your public speaking up a notch, check out my free 5-Minute Speech Formula   to turn almost any idea into a compelling speech.

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Module 1: Introduction to Public Speaking

The benefits of public speaking, learning objectives.

Explain the benefits of public speaking to your education, your personal life, and your career.

A woman is speaking to five colleagues around a table.

It may be self-evident to you why speaking more confidently, clearly, and effectively would help you in a variety of ways. From speaking up in class or at work to communicating with your children, partner, or friends, making yourself heard and understood has some obvious benefits. You may not realize, however, that the study of public speaking covers far more than just speaking in front of an audience. To succeed in this class, you will learn how to listen actively and provide productive feedback, think about the ethical implications of public communication, build your research skills, practice analyzing and constructing arguments, and to anticipate and incorporate the needs and expectations of your audience for any kind of communication. At the same time, of course, you’ll gain skills and confidence to speak publicly in a variety of situations, from persuading an audience with facts and logic to entertaining a crowd with a well-prepared toast.

Educational Benefits

Many of the skills you learn in this class are directly transferable to other classes and academic pursuits. Here are just a few ways that public speaking can help you in your educational journey:

Research Effectively

Whether for a speech, a written essay, or a multimedia presentation, you need to have relevant and trustworthy information. How do you know which facts are accurate? How do you know which experts are credible? In putting together your presentations, you will learn the key skills of researching a topic and gathering the most compelling, relevant, and reliable data to make your argument.

Make Stronger Arguments

Rhetoric, the art of persuasion, was originally framed in terms of persuasive public speech (In ancient Greece and Rome, a rhetor was an orator). And in fact, you will likely find that preparing arguments for public speech helps to clarify broader questions of argumentation. After all, what better way to test the power of your argument than to try it out on a live (or virtual) audience?

Organize Your Ideas

As you probably know from experience, it’s harder to follow a complex argument in spoken form than an argument in writing. When writing a speech, you may find that you grapple with organizational questions in a different way than you do when writing a paper, which in turn can provide insights about organizing strategies more generally.

Increase Your Confidence in Class Participation

The more you speak in public, the more confident you’ll feel about making your voice heard.

Life and Career Skills

Year after year, research has shown that employers rank the ability to communicate effectively as one of the most sought-after competences from new employees. Many of the top-rated soft skills necessary to succeed in a shifting work environment and evolving career fields are found in this public speaking course.  [1] [2]  In a survey of college graduates, Zekeri (2004) found that former students rated “skill in oral communication” at the top of a list of crucial academic skills. [3]

Zekeri, A. A. (2004). College Curriculum Competencies and Skills Former Students Found Essential to Their Careers.  College Student Journal , 38(3), 412–422.

By honing the skills learned in this course, you can stand out at work and advance your career, and you’ll probably discover benefits in your personal life as well.

Inspire People

Being able to persuade and inspire clients, stakeholders, team members, and leadership will help you to ensure buy-in for your ideas and build a positive workplace culture.

Grow Your Confidence

Understanding apprehension and leveraging the techniques to reduce and persevere through anxiety will help you to speak up, take on special projects, and seek out opportunities to network and gain visibility in your career.

Be a More Effective Leader

A good leader, like a good speaker, places their audience at the center of the communication process. The skills you learn in this course will help you to focus on others and consider the thoughts and feelings of your team when making decisions and presenting ideas.

Be a Better Listener

Among the central competencies of this course are the crucial—and challenging—skills of listening actively and sharing feedback productively. Purdy (1997) enumerates a plethora of benefits of conscious listening, including greater success in school and at work, more fulfilling interpersonal relationships, and even health benefits [4] The advantages of active listening extend from our most personal relationships to the realms of mass politics and entertainment, and outward to all aspects of our interconnected society.

Become a Powerful Advocate

Whether negotiating with a family member, persuading a co-worker, or winning over a contentious crowd at a school-board meeting, the argumentation strategies you learn in this course will help you become a stronger advocate for the values, ideas, and causes you believe in.

Develop Your Problem-Solving and Critical Thinking Skills

Public speaking teaches us to build sound arguments, follow logical reasoning, and evaluate sources. It also helps us to see past our own perspective and adapt, which is necessary when problem-solving in all areas of our lives.

Hone Your Presentation Skills

Rather than adding to the number of boring and inapplicable presentations employees and clients will sit through, you will be able to command attention from the room, use your speaking time effectively, and create visual aids that enhance rather than detract from your presentation. Whether prepared or speaking off the cuff, you will have the storytelling skills to effectively use data points and research to create a comprehensive story.

  • (Lazzaroni) Pate, Deanna. The Top Skills in Demand for 2020—And How to Learn Them , 13 Jan. 2020, http://www.linkedin.com/business/learning/blog/top-skills-and-courses/the-skills-companies-need-most-in-2020and-how-to-learn-them . ↵
  • Marr, Bernard. “The 10+ Most Important Job Skills Every Company Will Be Looking For in 2020.” Forbes , Forbes Magazine, 28 Oct. 2019, http://www.forbes.com/sites/bernardmarr/2019/10/28/the-10-most-important-job-skills-every-company-will-be-looking-for-in-2020 . ↵
  • Zekeri, Andrew A. “College Curriculum Competencies and Skills Former Students Found Essential to Their Careers.” College Student Journal , vol. 38, no. 3, 2004, pp. 412–422. ↵
  • Purdy, Michael. "What Is listening?" Listening in Everyday Life: A Personal and Professional Approach , edited by Michael Purdy and Deborah Borisoff. University Press of America, 1997, pp. 1–20. ↵
  • Benefits of Public Speaking. Authored by : Anne Fleischer with Lumen Learning. License : CC BY: Attribution

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What are the Benefits of Public Speaking?

August 18, 2017 - Dom Barnard

Public speaking is a great way of  building personal development  on many levels, since improving communication skills is helpful in almost every area of life. Whether your goal is to engage in political debate, make a career as a motivational speaker or gain confidence in front of an audience, public speaking can help you meet your goal.

We’ve listed the top benefits of public speaking, which will encourage you to get out of your comfort zone and sign up to speak at a few events in the future.

The benefits of public speaking are numerous

1. Career advancement

Effective  public speaking skills  can help with career advancement, as they indicate creativity, critical thinking skills, leadership abilities, poise, and professionalism, qualities which are very valuable for the job market.

Speaking at events and conferences is a good way of building credibility. The more well known the event the better, as you can add these speaking achievements to your resume.

Public speaking can also help you stand out at work. You’ll learn to speak up in meetings, to promote your ideas, and to present yourself as a professional. Speaking skills can also help you  excel in job interviews .

After speaking at a few events, people will remember you and begin to see you as an authoritative figure on your area of expertise. You’ll find yourself getting new client and business from people who watched you speak. All sorts of new business and speaking opportunities will open up for you.

2. Boost confidence

Public speaking can significantly boost your confidence. Overcoming the fears and insecurities that accompany public speaking is empowering. Furthermore, connecting with audiences can be a strong reminder that you have valuable insights and opinions to share with the world.

Your confidence levels will grow as you go from speaking to small groups of people up to large audiences. This will benefit you not just on stage, but in everyday life as well, whether it be in a meeting or on a date.

A study by  North Carolina Cooperative Extension  of people aged 9 to 18 who participated in a public speaking program found that public speaking increased confidence. The study found that meeting a goal was an important factor when it came to increasing the students confidence.

While the nervousness that comes with speaking in front of a crowd won’t entirely disappear, it will teach you how to deal with your fears and turn your weakness into strength.

Regularly speaking in public boosts confidence

3. Critical thinking

Public speaking is an excellent way to build critical thinking skills.  Writing a speech  requires a great deal of careful thought, from the audience analysis to the closing sentence. It’s not enough to have a message, you also need to figure out how to tailor the message to fit the needs of your audience.

How can you make your points relevant to your listeners? How can you help the audience understand your views? If you start thinking critically about your speaking style, you may find ways to improve your general communication style at home and at work.

4. Personal development

Communication skills are crucial for personal and professional success and improving this area is one of the greatest benefits of public speaking. Preparing a speech forces speakers to take a step back and think critically about  effective ways to communicate . In everyday life, it’s easy to fall back on communication habits we formed many years ago.

5. Improve communication skills

When you write a speech, you have to think carefully about the best framework, persuasive strategy, and diction to communicate your message to the audience. This type of thinking can help you improve your communication skills in other areas of your life.

Personal relationships, social interactions and work situations require you to communicate ideas to other people. Public speaking focuses on communicating ideas. You can learn to calmly take up an opposing view, to present your ideas in an organized and coherent manner, and to defend your views to others.

6. Make new social connections

Public speaking engagements are good places to meet other people who share your interests. You’ll find that people approach you after your presentation to engage in conversation. It makes it much easier to make  new social connections . Try to mingle with the audience for as long as you can after your speech, answering questions and seeking fresh perspectives on your topic.

Give audience members the option of getting in touch with you at a later date by listing contact information on handouts or slides. If you have a website, direct audience members to find more information there.

If you are part of a speaking line-up, reach out to your fellow presenters. Congratulate them or, if you miss a talk, ask how it went. There are lots of opportunities for networking in the realm of public speaking, so plan ahead and make use of them.

Make new social connections with public speaking

7. Personal satisfaction

Public speaking is a  very common phobia , right up there with spiders and heights. Many people would prefer to do almost anything instead of standing up and talking in front a crowd of people. Delivering a speech can feel intimidating and risky.

Fears and insecurities tend to multiply as the speech draws closer: “What if I forget my speech?” “What if I can’t answer the audience’s questions?” Public speaking is a way of showing yourself that, with practice, you can do the things that scare you the most. What starts out as a nightmare can turn into a personal boost.

8. Expand your professional network

Another benefit of public speaking is that when you speak at an event, you will suddenly find that everyone wants to talk with you. This is a valuable opportunity for making friends, building business contacts and generating business.

Not only this, but you also get the opportunity to network with other speakers, some of whom may be very difficult to contact normally. Speaking events may also have guest rooms for speakers where they are given food and drink and can network together.

9. Learn to persuade

Public speaking has a long history as a catalyst for nonviolent activism and  political change . It is a powerful way to unite people under a common cause and motivate them to take action. It’s no secret that people throughout history have used the power of public speaking to make a difference.

You’ll hardly ever have a better opportunity to speak to a captive audience about what really matters to you. You’ll get a chance to influence your peers. You won’t change the world with every speech, but you can easily impact someone in some small way.

10. Build leadership skills

If you let others do your talking for you in the past or found it hard to express what you wanted to say, that will fade. Not only will you be able to fluently speak your mind but you’ll find yourself doing it for others too.

In standing up and speaking in a way that is powerful, you’re speaking in a way that will change people’s minds about something. If you’re able to master that skill, changing hearts and minds and learning how to persuade, you will be already honing one of the major aspects of leadership.

If you’re able to do it in public to a group of people, chances are you’ll be able to do it in a more individualized setting. Leaders require the capacity to drive change, public  speaking skills are vital  in learning that ability.

Public speaking skills help leadership

11. Learn performance skills

You’ll have become conscious of timing, when to pause and how long for. You’ll know about vocal variety, how to shift through changes of volume, speech rate and tone. Your articulation will be clearer. As you become more confident you’ll know about mime, using props and storytelling. All of these  acting skills  enhance your speech.

12. Develop your vocabulary and fluency

You’ll know the effect of the words you choose to express your message and you’ll also know they need to be different for different audiences. As well as having a flexible vocabulary, you’ll no longer use  common filler words  we hear in everyday conversation indicating that the speaker may be unsure about what they’re saying or anxious about speaking.

13. No fear of impromptu speaking

When called upon to say a few words at a moment’s notice at a wedding, awards ceremony or other special occasion, your heart will not pound. Instead you’ll find yourself graciously accepting the opportunity for an  impromptu speech . This is a huge benefit of public speaking and you’ll stop constantly worrying at formal events about being asked to speak.

Public speaking helps with impromptu speeches such as wedding speeches

14. Learn to argue

When you present, you often need to put forward a well thought out argument. In the preparation, in the practice and on the actual stage, you will learn much about the art of argument, especially if you get to engage with your audience in some form of question and answer.

15. Helps you drive change

Who do we listen to more, someone talking to us in person or an email? The person speaking is always going to be more convincing than a note sent across the internet. You could spend your time going from person to person, if that’s your comfort zone.

But think about how many more people you could reach if you stood up on stage and had them all gathered together in an audience. If you’re speaking to an audience of 300 versus one-on-one, then you’re driving serious change. The more people you’re able to speak to, the more change you can implement.

16. Be a better listener

Listening may be a lost art, but a public speaking course actually teaches you to become a  better listener . When you attend conferences, you’ll hear several different types of speeches about a wide variety of topics, from people who may be very different from you. This will passively build your listening ability and note taking.

These benefits of public speaking make getting out of your comfort zone and giving a speech absolutely worth it. You’ll be nervous the first few times you speak, however you’ll quickly learn to enjoy the experience.

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Why is Public Speaking Important?

Public speaking is a vital skill that empowers individuals to communicate effectively and confidently in various situations. This blog explores 'Why is Public Speaking Important,' focusing on how it boosts career prospects, enhances personal growth, and fosters strong connections. Learn the key reasons behind this essential skill and its transformative impact on your life.

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Table of Contents  

1) Major reasons Why is Public Speaking Important 

      a) Enhances communication skills 

      b) Boosts self-confidence 

      c) Fosters leadership abilities 

      d) Improves persuasion and influencing skills 

     e) Enhances career prospects 

     f) Overcomes fear and anxiety 

     g) Develops critical thinking 

     h) Promotes effective presentation skills 

     i) Enables effective advocacy 

     j) Facilitates knowledge sharing 

     k) Enhances personal and professional relationships 

     l) Cultivates empathy and understanding 

     m) Helps inspire and motivate others 

2) Conclusion 

Major reasons Why is Public Speaking Important  

Before we dive deeper into the major reasons why Public Speaking is important, we will first understand What is Public Speaking. Public Speaking is the art of delivering a speech or presentation to an audience. It is a form of communication that involves expressing ideas, sharing information, and conveying messages to a group of people. Public Speaking can take various forms, including formal speeches, presentations, debates, lectures, and even informal discussions. 

At its core, Public Speaking is about effectively communicating thoughts, opinions, or information in a way that engages and influences the audience. It requires careful planning, organising, and delivering to ensure that the intended message is conveyed clearly and persuasively. 

Public Speaking is not limited to professional or formal settings. It is a skill that can be applied in various aspects of life, such as academic presentations, business meetings, social gatherings, community events, and even personal conversations.  

Reasons Why Public Speaking is Important

Enhances communication skills  

Public Speaking provides a platform to develop and enhance your communication skills. It allows you to articulate your thoughts, ideas, and opinions clearly and concisely. By practising Public Speaking, you learn to structure your thoughts and express them in a coherent manner, enabling effective communication in various settings. 

Good communication skills are essential in personal and professional relationships. Whether it's conveying your ideas in a team meeting, negotiating with clients, or engaging in discussion with friends, the ability to communicate effectively plays a vital role in establishing connections, building trust, and resolving conflicts. Public Speaking gives you the opportunity to hone these skills and become a better communicator. 

Boosts self-confidence  

Engaging in Public Speaking builds self-confidence. When you deliver a speech or presentation before an audience, you overcome the fear of judgment and rejection. As you prepare and deliver speeches, you gain a sense of mastery over your subject matter and your ability to convey it effectively. 

Public Speaking also allows you to receive feedback from your audience, which can be a valuable confidence booster. Positive feedback and recognition for your speaking skills can enhance your self-assurance and belief in your abilities. With increased self-confidence, you'll find yourself more willing to take on challenges, express your opinions, and pursue new opportunities. 

Fosters leadership abilities  

Public Speaking is closely tied to leadership skills. Leaders often need to address groups, inspire others, and convey their vision effectively. By honing your Public Speaking abilities, you cultivate essential leadership qualities such as clarity, persuasion, and charisma. 

Effective leaders are able to articulate their ideas, motivate their teams, and inspire others to take action. Through Public Speaking, you can develop these skills and become a more influential and impactful leader in your personal and professional life. Whether you're leading a team, advocating for a cause, or presenting a business proposal, the ability to deliver a compelling speech can greatly influence your success as a leader. 

Unlock your full potential as a confident and impactful speaker - sign up for our Public Speaking Training Course today!  

Improves persuasion and influencing skills  

Effective Public Speaking allows you to become more persuasive and influential. Whether you're pitching an idea, advocating for a cause, or trying to convince others of your viewpoint, the ability to deliver a compelling speech can greatly impact your success. 

Public Speaking equips you with techniques to engage your audience, structure persuasive arguments, and leave a lasting impression. By mastering the art of Public Speaking, you can capture the attention of your listeners, evoke emotions, and effectively convey your message. This skill can be invaluable in various situations, such as job interviews, sales presentations, and public debates. 

Enhances career prospects  

Another way how Public Speaking is important is that it opens doors to numerous career opportunities. Many professions require the ability to communicate effectively with clients, colleagues, and stakeholders. Whether you're in sales, management, teaching, or any other field, being a confident and articulate speaker gives you a competitive edge. 

Public Speaking helps you convey your expertise, inspire trust, and connect with your audience. It enables you to deliver impactful presentations, engage with stakeholders, and effectively communicate your ideas and strategies. These skills not only enhance your professional reputation but also increase your chances of career advancement and success. 

Overcomes fear and anxiety  

One of the significant benefits of Public Speaking is conquering fear and anxiety. Fear of Public Speaking is a common phobia, but by regularly facing and overcoming this fear, you build resilience and develop coping mechanisms. 

As you gain experience and witness your progress, your fear diminishes, empowering you to tackle other challenges with greater confidence. Overcoming the fear of Public Speaking can have a positive ripple effect on other areas of your life, enabling you to approach new experiences and opportunities with a more fearless mindset. 

Develops critical thinking  

Public Speaking encourages critical thinking skills. To deliver a compelling speech, you need to research, analyse information, and present your ideas in a logical and coherent manner. 

This process enhances your ability to think critically, evaluate different perspectives, and support your arguments with evidence. Critical thinking is a valuable skill in various aspects of life, including problem-solving, decision-making, and evaluating information in an increasingly complex world. By engaging in Public Speaking, you sharpen your critical thinking skills and become a more analytical and informed communicator. 

Promotes effective presentation skills  

Public Speaking enhances your overall presentation skills. You learn how to create engaging and informative presentations, effectively use visual aids, and engage with your audience. 

Mastering effective presentation techniques allows you to deliver impactful messages that resonate with your audience. Whether you're presenting to a small group or a large audience, the ability to captivate and hold their attention is crucial. Public Speaking equips you with the tools and techniques to create memorable presentations that leave a lasting impression on your listeners. 

Unlock the power of effective communication and elevate your skills with our comprehensive Effective Communication Skills Training Course. Sign up now!  

Enables effective advocacy  

Public Speaking empowers you to be an effective advocate for causes and ideas that matter to you. Whether you're addressing social issues, promoting environmental awareness, or championing a charity, Public Speaking provides a platform to voice your opinions and inspire change. 

By delivering persuasive speeches, you can influence public opinion, mobilise support, and make a meaningful impact in your community. Public Speaking gives you the power to raise awareness, generate empathy, and rally others around a common cause. It allows you to be a catalyst for positive change and contribute to creating a better world. 

Facilitates knowledge sharing  

Public Speaking facilitates the sharing of knowledge and expertise. When you present information or give a speech, you have the opportunity to educate and inform others about a specific topic. 

By sharing your insights, experiences, and expertise, you contribute to the collective learning and growth of your audience. Public Speaking creates a space for intellectual exchange, where ideas are shared, discussed, and expanded upon. It fosters a culture of continual learning and allows you to be a conduit of knowledge and inspiration. 

Enhances personal and professional relationships  

Effective communication is the groundwork for healthy relationships, both personally and professionally. Public Speaking helps you develop strong interpersonal skills, allowing you to connect with others on a deeper level. 

Whether it's delivering a heartfelt speech at a family gathering, effectively communicating with colleagues, or engaging in a networking event, Public Speaking cultivates empathy, understanding, and effective communication. It allows you to convey your thoughts and emotions authentically, fostering meaningful connections and fostering positive relationships. 

Cultivates empathy and understanding  

Public Speaking encourages empathy and understanding. When you deliver a speech, you have the opportunity to share your experiences, perspectives, and emotions with others. 

By openly expressing yourself and listening to the responses and perspectives of your audience, you develop a deeper sense of empathy. Public Speaking allows you to see different viewpoints, appreciate diverse experiences, and foster understanding and tolerance. It creates a platform for dialogue and encourages open-mindedness, promoting a more inclusive and compassionate society. 

Helps inspire and motivate others  

Public Speaking has the power to inspire and motivate others. A well-delivered speech can evoke emotions, ignite passion, and encourage action. One of the most powerful ways to inspire others through Public Speaking is by sharing personal stories and experiences. When you open up and share your journey, challenges, and triumphs, you create a connection with your audience on a deeper level. 

When you deliver a speech with genuine enthusiasm and conviction, it has the power to ignite the same passion in your audience. Your energy and excitement about a particular topic or cause can inspire others to adopt a similar mindset and take appropriate action.  

Public Speaking Training

Conclusion  

All in all, Public Speaking is a vital skill with numerous benefits in various aspects of life. It enhances communication skills, boosts self-confidence, fosters leadership abilities, improves persuasion and influence, and opens doors to exciting career opportunities. Additionally, it helps individuals overcome fear and anxiety, develop critical thinking, and promote effective presentation skills. Hope this blog answered your question of “Why is Public Speaking Important!” 

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Speechwriting

8 Purpose and Thesis

Speechwriting Essentials

In this chapter . . .

As discussed in the chapter on Speaking Occasion , speechwriting begins with careful analysis of the speech occasion and its given circumstances, leading to the choice of an appropriate topic. As with essay writing, the early work of speechwriting follows familiar steps: brainstorming, research, pre-writing, thesis, and so on.

This chapter focuses on techniques that are unique to speechwriting. As a spoken form, speeches must be clear  about the purpose and main idea or “takeaway.” Planned redundancy means that you will be repeating these elements several times over during the speech.

Furthermore, finding purpose and thesis are essential whether you’re preparing an outline for extemporaneous delivery or a completely written manuscript for presentation. When you know your topic, your general and specific purpose, and your thesis or central idea, you have all the elements you need to write a speech that is focused, clear, and audience friendly.

Recognizing the General Purpose

Speeches have traditionally been grouped into one of three categories according to their primary purpose: 1) to inform, 2) to persuade, or 3) to inspire, honor, or entertain. These broad goals are commonly known as the  general purpose of a speech . Earlier, you learned about the actor’s tool of intention or objectives. The general purpose is like a super-objective; it defines the broadest goal of a speech. These three purposes are not necessarily exclusive to the others. A speech designed to be persuasive can also be informative and entertaining. However, a speech should have one primary goal. That is its general purpose.

Why is it helpful to talk about speeches in such broad terms? Being perfectly clear about what you want your speech to do or make happen for your audience will keep you focused. You can make a clearer distinction between whether you want your audience to leave your speech knowing more (to inform), or  ready to take action (to persuade), or feeling something (to inspire)

It’s okay to use synonyms for these broad categories. Here are some of them:

  • To inform could be to explain, to demonstrate, to describe, to teach.
  • To persuade could be to convince, to argue, to motivate, to prove.
  • To inspire might be to honor, or entertain, to celebrate, to mourn.

In summary, the first question you must ask yourself when starting to prepare a speech is, “Is the primary purpose of my speech to inform, to persuade, or to inspire?”

Articulating Specific Purpose

A specific purpose statement builds upon your general purpose and makes it specific (as the name suggests). For example, if you have been invited to give a speech about how to do something, your general purpose is “to inform.”  Choosing a topic appropriate to that general purpose, you decide to speak about how to protect a personal from cyberattacks. Now you are on your way to identifying a specific purpose.

A good specific purpose statement has three elements: goal, target audience, and content.

If you think about the above as a kind of recipe, then the first two “ingredients” — your goal and your audience — should be simple. Words describing the target audience should be as specific as possible. Instead of “my peers,” you could say, for example, “students in their senior year at my university.”

The third ingredient in this recipe is content, or what we call the topic of your speech. This is where things get a bit difficult. You want your content to be specific and something that you can express succinctly in a sentence. Here are some common problems that speakers make in defining the content, and the fix:

Now you know the “recipe” for a specific purpose statement. It’s made up of  T o, plus an active W ord, a specific  A udience, and clearly stated  C ontent. Remember this formula: T + W + A + C.

A: for a group of new students

C: the term “plagiarism”

Here are some further examples a good specific purpose statement:

  • To explain to a group of first-year students how to join a school organization.
  • To persuade the members of the Greek society to take a spring break trip in Daytona Beach.
  • To motivate my classmates in English 101 to participate in a study abroad program.
  • To convince first-year students that they need at least seven hours of sleep per night to do well in their studies.
  • To inspire my Church community about the accomplishments of our pastor.

The General and Specific Purpose Statements are writing tools in the sense that they help you, as a speechwriter, clarify your ideas.

Creating a Thesis Statement

Once you are clear about your general purpose and specific purpose, you can turn your attention to crafting a thesis statement. A thesis is the central idea in an essay or a speech. In speechwriting, the thesis or central idea explains the message of the content. It’s the speech’s “takeaway.” A good thesis statement will also reveal and clarify the ideas or assertions you’ll be addressing in your speech (your main points). Consider this example:

General Purpose: To persuade. Specific Purpose: To motivate my classmates in English 101 to participate in a study abroad program. Thesis: A semester-long study abroad experience produces lifelong benefits by teaching you about another culture, developing your language skills, and enhancing your future career prospects.

The difference between a specific purpose statement and a thesis statement is clear in this example. The thesis provides the takeaway (the lifelong benefits of study abroad). It also points to the assertions that will be addressed in the speech. Like the specific purpose statement, the thesis statement is a writing tool. You’ll incorporate it into your speech, usually as part of the introduction and conclusion.

All good expository, rhetorical, and even narrative writing contains a thesis. Many students and even experienced writers struggle with formulating a thesis. We struggle when we attempt to “come up with something” before doing the necessary research and reflection. A thesis only becomes clear through the thinking and writing process. As you develop your speech content, keep asking yourself: What is important here? If the audience can remember only one thing about this topic, what do I want them to remember?

Example #2: General Purpose: To inform Specific Purpose: To demonstrate to my audience the correct method for cleaning a computer keyboard. Central Idea: Your computer keyboard needs regular cleaning to function well, and you can achieve that in four easy steps.
Example # 3 General Purpose: To Inform Specific Purpose: To describe how makeup is done for the TV show The Walking Dead . Central Idea: The wildly popular zombie show The Walking Dead achieves incredibly scary and believable makeup effects, and in the next few minutes I will tell you who does it, what they use, and how they do it.

Notice in the examples above that neither the specific purpose nor the central idea ever exceeds one sentence. If your central idea consists of more than one sentence, then you are probably including too much information.

Problems to Avoid

The first problem many students have in writing their specific purpose statement has already been mentioned: specific purpose statements sometimes try to cover far too much and are too broad. For example:

“To explain to my classmates the history of ballet.”

Aside from the fact that this subject may be difficult for everyone in your audience to relate to, it’s enough for a three-hour lecture, maybe even a whole course. You’ll probably find that your first attempt at a specific purpose statement will need refining. These examples are much more specific and much more manageable given the limited amount of time you’ll have.

  • To explain to my classmates how ballet came to be performed and studied in the U.S.
  • To explain to my classmates the difference between Russian and French ballet.
  • To explain to my classmates how ballet originated as an art form in the Renaissance.
  • To explain to my classmates the origin of the ballet dancers’ clothing.

The second problem happens when the “communication verb” in the specific purpose does not match the content; for example, persuasive content is paired with “to inform” or “to explain.” Can you find the errors in the following purpose statements?

  • To inform my audience why capital punishment is unconstitutional. (This is persuasive. It can’t be informative since it’s taking a side)
  • To persuade my audience about the three types of individual retirement accounts. (Even though the purpose statement says “persuade,” it isn’t persuading the audience of anything. It is informative.)
  • To inform my classmates that Universal Studios is a better theme park than Six Flags over Georgia. (This is clearly an opinion; hence it is a persuasive speech and not merely informative)

The third problem exists when the content part of the specific purpose statement has two parts. One specific purpose is enough. These examples cover two different topics.

  • To explain to my audience how to swing a golf club and choose the best golf shoes.
  • To persuade my classmates to be involved in the Special Olympics and vote to fund better classes for the intellectually disabled.

To fix this problem of combined or hybrid purposes, you’ll need to select one of the topics in these examples and speak on that one alone.

The fourth problem with both specific purpose and central idea statements is related to formatting. There are some general guidelines that need to be followed in terms of how you write out these elements of your speech:

  • Don’t write either statement as a question.
  • Always use complete sentences for central idea statements and infinitive phrases (beginning with “to”) for the specific purpose statement.
  • Use concrete language (“I admire Beyoncé for being a talented performer and businesswoman”) and avoid subjective or slang terms (“My speech is about why I think Beyoncé is the bomb”) or jargon and acronyms (“PLA is better than CBE for adult learners.”)

There are also problems to avoid in writing the central idea statement. As mentioned above, remember that:

  • The specific purpose and central idea statements are not the same thing, although they are related.
  • The central idea statement should be clear and not complicated or wordy; it should “stand out” to the audience. As you practice delivery, you should emphasize it with your voice.
  • The central idea statement should not be the first thing you say but should follow the steps of a good introduction as outlined in the next chapters.

You should be aware that all aspects of your speech are constantly going to change as you move toward the moment of giving your speech. The exact wording of your central idea may change, and you can experiment with different versions for effectiveness. However, your specific purpose statement should not change unless there is a good reason to do so. There are many aspects to consider in the seemingly simple task of writing a specific purpose statement and its companion, the central idea statement. Writing good ones at the beginning will save you some trouble later in the speech preparation process.

Public Speaking as Performance Copyright © 2023 by Mechele Leon is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

the importance of public speaking essay

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Don’t Underestimate the Power of Your Voice

  • Dan Bullock
  • Raúl Sánchez

the importance of public speaking essay

It’s not just what you say, it’s how you say it.

Our voices matter as much as our words matter. They have the power to awaken the senses and lead others to act, close deals, or land us successful job interviews. Through our voices, we create nuances of meaning, convey our emotions, and find the secret to communicating our executive presence. So, how do we train our voices to be more visceral, effective, and command attention?

  • The key lies in harnessing our voices using the principles of vocalics. Vocalics primarily consists of three linguistic elements: stress (volume) , intonation (rising and falling tone), and rhythm (pacing). By combining vocalics with public speaking skills, we can colors our words with the meaning and emotion that motivates others to act.
  • Crank up your volume: No, we don’t mean shout. The effective use of volume goes beyond trying to be the loudest person in the room. To direct the flow of any conversation, you must overtly stress what linguists call focus words. When you intentionally place volume on certain words, you emphasize parts of a message and shift the direction of a conversation toward your preferred outcome.
  • Use a powerful speech style: The key to achieving a powerful speech style, particularly during job interviews and hiring decisions, is to first concentrate on the “melody” of your voice, also called intonation. This rise or fall of our voice conveys grammatical meaning (questions or statements) or even attitude (surprise, joy, sarcasm).
  • Calibrate your vocal rhythm with the right melody: Our messages are perceived differently depending on the way we use rhythm in our voices. Deliberately varying our pacing with compelling pauses creates “voiced” punctuation, a powerful way to hold the pulse of the moment.

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  • Dan Bullock is a language and communications specialist/trainer at the United Nations Secretariat, training diplomats and global UN staff. Dan is the co-author of How to Communicate Effectively with Anyone, Anywhere (Career Press, 2021).   He also serves as faculty teaching business communication, linguistics, and public relations within the Division of Programs in Business at New York University’s School of Professional Studies. Dan was the director of corporate communications at a leading NYC public relations firm, and his corporate clients have included TD Bank and Pfizer. 
  • Raúl Sánchez is an award-winning clinical assistant professor and the corporate program coordinator at New York University’s School of Professional Studies. Raúl is the co-author of How to Communicate Effectively with Anyone, Anywhere (Career Press, 2021). He has designed and delivered corporate trainings for Deloitte and the United Nations, as well as been a writing consultant for Barnes & Noble Press and PBS. Raúl was awarded the NYU School of Professional Studies Teaching Excellence Award and specializes in linguistics and business communication.

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  • Communication

The Importance of Public Speaking

Updated 13 September 2023

Subject Communication

Downloads 58

Category Sociology

Topic Public Speaking

Public speaking and its important aspects

Public speaking can be an intimidating task to undertake for many people, yet it is a desirable skill for countless occasions. For one to skillfully master the art of public speaking, they need to understand its two important aspects. The first one is the context of public speaking and the second is confidence. The mastery of the context of public speaking entails understanding the communication model that is formed between the audience and the speaker during the speaking process (Gamble and Gamble 6). A successful execution of the communication model will ensure that: the speaker is on the same ground with the audience; formulation of the message is effective; the speaker is able to adapt to cultural and situational differences; effects of noise is effectively canceled and the speaker is responsive to the reactions of the audience (Gamble and Gamble 8).

Understanding the expectations of the audience

In addition, a speaker should understand the expectation of their audience as this will help them to logically organize their ideas; express these ideas effectively and adjust to the audience reactions (Gamble and Gamble 9).

The importance of confidence in public speaking

Confidence is another important aspect of public speaking. To develop confidence in public speaking, an individual should understand the anxiety that comes from public speaking and address both its physical and mental effects (Gamble and Gamble 11). To counter the physical effects of anxiety from public speaking, performing simple activities such as relaxing one’s shoulders and striking a confident pose can be effective (Gamble and Gamble 12). Mental tricks such as positive self-talk, cognitive restructuring and centering can help an individual deal with the mental effects of public speaking anxiety (Gamble and Gamble 13). Other important tips to improve an individual’s public speaking skills include observation of the voice also called register, tonal variation, pace of speaking and the volume of your voice when speaking (Treasure).

Works Cited

Gamble, Michael, and Teri K. Gamble. Public Speaking. 2015.

Treasure, Julian. "How to Speak So That People Want to Listen." TED: Ideas Worth Spreading, www.ted.com/talks/julian_treasure_how_to_speak_so_that_people_want_to_listen.

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Essay on Public Speaking | Importance of Public Speaking Skills Today

Public speaking is an important aspect of our life. Its one of the core skill that is needed to have a healthy and meaningful life ahead. The following essay on public speaking sheds light upon public speaking, its importance, meaning & value in life. This short & long essay is very helpful for children and students in their school exam preparation, test etc.

Essay on Public Speaking | Meaning, Value & Importance of Public Speaking Skills Today

Public speaking is the act of speaking to a group of people in a structured, deliberate manner intended to inform, influence, or entertain the listeners.  Public speaking is a skill, a form of communication in which a speaker addresses a live audience in a formal setting.

Essay on Public Speaking

Public speaking is commonly understood to mean the formal addressing of people in a structured, deliberate manner intended to inform, influence, or entertain the listeners. Public speaking is not just for teachers, politicians, or business owners. As mentioned above, public speaking is an act that can be applied to many aspects of life.

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Public Speaking is a Skill

Skill is dexterity, accuracy, or proficiency gained through practice”, says the dictionary. These three words seem to be right in line with what it implies to be proficient in public speaking. Public speaking is simply the act of speaking in front of a group of two or more people. It involves conveying your ideas to an audience in a coherent, engaging, and informative way.

It must be done in an organized manner while keeping the interest of your audience throughout the speech. Read our best Selected Essay on Public Speaking, its importance in daily life. This short and long essay is quite helpful for students in preparing for their exams, tests, presentation etc.

Importance of Public Speaking Skills today

The ability to speak effectively and persuasively is a highly desired professional and personal skill. The founders of the United States were effective communicators who articulated the vision of the new nation clearly and inspired others to join them in creating “a more perfect union.” Businesses hire public speakers to motivate their employees and present information that will help increase productivity and profits.

Whether you’re pursuing a career in business, politics, education, or entertainment; mastering the art of public speaking will help you achieve your goals. From political candidates to business executives, successful individuals know that their ability to speak before a group is critical success factor. People who can speak effectively are highly regarded in their professions, and this is no different when it comes to the business world.

Benefits of Public Speaking Skills in our Life

The ability to speak effectively in front of a group of people, whether it is two or two hundred, is an immensely helpful skill to have. Here are some of the benefits of public speaking:

  • Gaining Confidence

Speaking in front of a group of people is intimidating, especially for those who consider themselves shy or introverted. However, the more you get comfortable speaking in front of a group, the easier it will become for you. Even if you are nervous or anxious about speaking in front of others, being able to step up to the mic and deliver will boost your confidence.

  • Learning New Things

When you speak to others, you learn new things that you wouldn’t know otherwise. You are exposed to people, places, and ideas you wouldn’t necessarily come across on your own. Speaking in front of a crowd forces you to stay up-to-date on current events and learn about different cultures, beliefs, and practices.

  • Getting a Job

Having effective communication skills can serve as a powerful tool in the job market. Employers want to hire individuals who are able to convey a message accurately, effectively, and professionally. Public speaking is a great way to show off your communication skills.

  • Sharing Personal Experiences

There are many benefits from sharing your personal experiences with a group of people. You do not have to be a great public speaker to share a story, poem, or other piece of writing. Telling your story is not only informative, it’s also relatable. Sharing personal experiences with others often brings people together and can help you build stronger relationships.

Learning the Art of Public Speaking

Public speaking is the gradual learning process. It can be learned over the times. However, you can follow these steps to become a better public speaker:

Know Your Audience:  Know who you are speaking in front of, the purpose of your speech, and which style of communication you should use to best connect with your audience.

Understand Your Subject Matter: If you do not know much about public speaking, research is your best friend. Doing basic background work on the subject will help you communicate about it more confidently.

Practice Your Speech: You can never practice too much. Rehearse your speech as many times as possible to ensure that you are speaking clearly and smoothly.

Maintain an Open Body Language:   Remain open to your audience, but do not let it distract you. Maintain eye contact with your listeners, but do not let it distract you. Remain open to your audience, but do not let it distract you. Maintain eye contact with your listeners, but do not let it distract you.

Deliver Your Speech Clearly and Concisely: Delivering your speech properly is the key to successful public speaking. Ensure that your message is clear and precise by speaking slowly and enunciating your words carefully.

Take Care of Your Appearance: People take many things into consideration when judging someone’s character, so taking care of your appearance is an important part of public speaking.

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Public speaking is a skill that can help you in many areas of your life, from taking on a new job to connecting with others. Public speaking is an extremely useful skill that anyone can benefit from. If you are nervous about public speaking, it may cause you to fear it; however, the

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COMMENTS

  1. 1.1 Why Is Public Speaking Important?

    In addition to learning the process of creating and delivering an effective speech, students of public speaking leave the class with a number of other benefits as well. Some of these benefits include. developing critical thinking skills, fine-tuning verbal and nonverbal skills, overcoming fear of public speaking.

  2. Why Is Public Speaking Important? It's Useful

    Motivate Others. Public speakers motivate their listeners to make a change. It could be to stop or start something, try something new, or reach their goals. Public speaking is important because the speaker can motivate others to go in the direction they wish, and the speaker can motivate others to be their best selves. 3.

  3. Public Speaking Essay

    Public Speaking Essay: Public speaking is an important part of today's life. If a person can master the art of public speaking then there is a lot of chance for him or her to make a successful career in life. In whichever field you look at today, public speaking is very important to establish your identity and brand image. ...

  4. Public Speaking as an Effective Skill

    The purpose of this essay is to demonstrate different situations where public speaking skills play an important role to show the reasons why public speaking is considered an effective skill. First of all, the knowledge of theoretical and practical sides of public speaking provides one with multiple benefits such as understanding the ways people ...

  5. 1.3: Why Is Public Speaking Important?

    Benefits of Public Speaking Courses. Speech is power: speech is to persuade, to convert, to compel - Ralph Waldo Emerson. In addition to learning the process of creating and delivering an effective speech, students of public speaking leave the class with a number of other benefits as well. Some of these benefits include.

  6. Chapter One

    The Importance of Public Speaking. Oral communication skills were the number one skill that college graduates found useful in the business world, according to a study by sociologist Andrew Zekeri. [3] ... This is like saying that a good essay is simply one that has good grammar or punctuation. A good essay should have good grammar and ...

  7. Better Public Speaking

    You might be asked to make a speech at a friend's wedding, give a eulogy for a loved one, or inspire a group of volunteers at a charity event. In short, being a good public speaker can enhance your reputation, boost your self-confidence, and open up countless opportunities. However, while good skills can open doors, poor ones can close them.

  8. The Importance of Public Speaking

    Being an effective public speaker can escalate your career, grow your business, and overall improve the quality of your life. The benefits of public speaking are obvious; you can spread your message to audiences and create a lasting impact in their lives. From business pitches in work meetings to TedTalks, having confident and passionate public ...

  9. The Benefits of Public Speaking

    Explain the benefits of public speaking to your education, your personal life, and your career. ... Whether for a speech, a written essay, or a multimedia presentation, you need to have relevant and trustworthy information. ... "The 10+ Most Important Job Skills Every Company Will Be Looking For in 2020." Forbes, Forbes Magazine, 28 Oct ...

  10. What are the Benefits of Public Speaking?

    Public speaking focuses on communicating ideas. You can learn to calmly take up an opposing view, to present your ideas in an organized and coherent manner, and to defend your views to others. 6. Make new social connections. Public speaking engagements are good places to meet other people who share your interests.

  11. Why is Public Speaking Important?

    1) Major reasons Why is Public Speaking Important. a) Enhances communication skills. b) Boosts self-confidence. c) Fosters leadership abilities. d) Improves persuasion and influencing skills. e) Enhances career prospects. f) Overcomes fear and anxiety. g) Develops critical thinking. h) Promotes effective presentation skills.

  12. Purpose and Thesis

    As with essay writing, the early work of speechwriting follows familiar steps: brainstorming, research, pre-writing, thesis, and so on. This chapter focuses on techniques that are unique to speechwriting. As a spoken form, speeches must be clear about the purpose and main idea or "takeaway.". Planned redundancy means that you will be ...

  13. 10 Tips to Improve Your Public Speaking Skills

    Adjust accordingly so you can connect with them throughout your presentation. 2. Practice, practice, practice. Even the most seasoned public speaker needs practice to be effective. Give a mock presentation of your speech in advance, so you can determine if you've organized the information cohesively and clearly.

  14. Importance of Public Speaking in the Future

    1.3 Purpose of Public Speaking. The purpose of public speaking is to manage anxiety and build our self -confidence. Learning how to confront fear in public speaking, gives us tips in other ...

  15. Why Is Public Speaking Important? Free Essay Example

    Views. 5816. Public speaking is the procedure of publishing information to the congregation. Usually, public speaking takes a place in schools, workplaces, and also in our real lives. The prosperity of knowing how to interact to the audience includes sharpening critical thinking in addition to verbal and nonverbal communication skills.

  16. Don't Underestimate the Power of Your Voice

    HBR Staff/Getty Images/kelly bowden. Summary. Our voices matter as much as our words matter. They have the power to awaken the senses and lead others to act, close deals, or land us successful job ...

  17. Why Is Public Speaking Important? (With Tips to Improve)

    Public speaking is important for developing leadership abilities because it helps you convey your ideas effectively to others. The ability to persuade others and help them change their minds is essential for becoming an effective leader. Leaders require the power to create a change in their workplace, and excellent public speaking is essential ...

  18. 16 Benefits of Perfecting Your Public Speaking Skills

    Here's a list of 16 benefits of perfecting your public speaking skills: 1. Improve your research skills. Preparing a speech requires finding ideas, statistics and evidence to support your claims or arguments, which can allow you to develop strong research skills. In addition to verifying your claims, learning to research properly can help you ...

  19. The Importance of Public Speaking

    Good Essays. 1780 Words. 8 Pages. Open Document. The Importance of Public Speaking to the Society. Every successful person in the world has one thing in common between them; they can speak with confidence in front of a group whether it's small or large group. They use the simple words that carry out the messages they wanted to give us so that ...

  20. Mohammad Itayem: The Importance of Public Speaking

    The Importance of Public Speaking. Mohammad Itayem | TEDxYouth@AlMasyoon • March 2018. Mohammad's short speech explains the importance of public speaking in our modern world. He also talks about how a speaker is successful in relation to his audience. entertainment;

  21. The Importance of Public Speaking

    The importance of confidence in public speaking. Confidence is another important aspect of public speaking. To develop confidence in public speaking, an individual should understand the anxiety that comes from public speaking and address both its physical and mental effects (Gamble and Gamble 11).

  22. Essay on Public Speaking

    Importance of Public Speaking Skills today. The ability to speak effectively and persuasively is a highly desired professional and personal skill. The founders of the United States were effective communicators who articulated the vision of the new nation clearly and inspired others to join them in creating "a more perfect union.".

  23. The Importance of Public Speaking Essay Example

    The Importance of Public Speaking Essay Example. Public Speaking is a skill that everyone will need to use in their life at some point in time. In fact, everyone uses public speaking in their daily life through interpersonal communication without ever understanding or mastering the art Public Speaking. There are a vast number of consequences to ...