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Case study Revenue Management of Gondolas Sheryl Kimes
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Presentation on theme: "Case study Revenue Management of Gondolas Sheryl Kimes"— Presentation transcript:
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Analysis of the famous case study – ‘Revenue management of Gondolas – maintaining the balance between tradition and revenue’ by Sheryl Kimes
Number of Words : 1113
Number of References : 5
Assignment Key : HM-17669
Description
This paper answers the following questions on the case study – Q. 1 Identify the particular patterns of demand (1 year period) and the main determinants. Address the 4 questions on page 204, Table 7.1 of text. Q. 2 What strategies are used to create flexible capacity and manage capacity by the firm? Evaluate the effectiveness of each. Q. 3 What strategies are used to create and shape demand patterns for the service by the firm? Are some more effective than others? Evaluate. Q. 4 How does the firm inventory demand? How does the firm manage the waiting time? Discuss the success or otherwise of these strategies. Q. 5 What changes to the firm’s management of capacity and demand would you recommend? Why. Q.6 Based on the analysis of issues discussed in the previous questions, what implications are there for marketing and the firm as a whole for the future? Draw out two implications, explain & justify
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Casestudy 9_Revenue management of gondolas - Free download as PDF File (.pdf) or read online for free. Case study of Gondolars in Venice
This revenue management tool is needed in order to working on Gondola prices. A well-designed revenue management system can predict with reasonable accuracy how many customers will use a given service at a specific time at each of several different price levels. So, based on these items, we recommend: Increasing the price of the gondola.
Presentation on theme: "Case study Revenue Management of Gondolas Sheryl Kimes"— Presentation transcript: 3 Gondola rides Demand is extremely high: at least 3 million rides in 2004 (8,219 rides/day) Steered by gondoliers (about 425, must be born in Venice). Available at 8 ferry stations 80 Euros per ride (40 minutes, up to 6 passengers) 100 ...
View Case study #5 Revenue Management of Gondolas from BUS 369 at University of San Francisco. Dan Lin BUS 369-01 Case study #5 Revenue Management of Gondolas 1. What can be done to increase the
Case: Introduction Gondolas and Gondoliers Case Facts The case that our group analysed is Revenue Management of Gondolas: Maintaining the Balance between Tradition and Revenue. Interactive question: Let's see who has done some pre-reading. Without looking at your books what page
Case Studies 1 PART 6 C A S E Revenue Management of Gondolas: Maintaining the Balance Between Tradition and Revenue Sheryl E. Kimes A ride on a gondola, one of the historical black boats of Venice, is considered by many to be part of the quintessential Venice experience. However, while demand for gondolas is extremely high, the number of boats has dropped from several thousand gondolas in the ...
CASE 23 Revenue Management of Gondolas: Maintaining the Balance Between Tradition and Revenue A ride on a gondola, one of the historical black boats of Venice, is considered by many to be part of the quintessential Venice experience. ... This study source was downloaded by 100000849038786 from CourseHero.com on 06-25-2022 23:15:36 GMT-05:00 THE ...
Gondolas traditionally are black and take about 3—6 months to build at a cost of approximately 20,000 to 30,000 Euros. Case 8 0 Revenue Management of Gondolas: Maintaining the Balance Betwee EXHIBIT 1: Gondolas Moored at San Marco, Venice Gondoliers. Gondolas are owned and steered by gondoliers.
The segmentation of the demand for ferry travel - a case study of Stena Line. 2017 • ... SERVICE MARKETING : GONDOLAS Gondolas : Revenue Management Present Group： Group C Member： Rose, Paul, Stella 2013/12/3 ! ! SERVICE MARKETING : GONDOLAS CASE BACKGROUND ! Painted in black, the gondola is one of the typical Venice experiences ...
Revenue Management of Gondolas by Lovernly Lee on Prezi. Blog. April 4, 2024. From PowerPoint to Prezi: How Fernando Rych elevated his presentation pitch. March 30, 2024.
This paper answers the following questions on the case study - Q. 1 Identify the particular patterns of demand (1 year period) and the main determinants. Address the 4 questions on page 204, Table 7.1 of text.
The price of gondola rides is regulated by the city. Day rates are 80 Euros for 40 minutes for a maximum of six passengers, while night rates (7pm - 8am) are 20 Euros higher. Although the rates are regulated, they are not always followed and many prices are set through negotiation. Due to the popularity of gondola rides, it is quite possible ...
Module 4: Revenue Management of Gondolas: Maintaining the Balance between Tradition and Revenue Name: Nichols Suppa Student # 209659630 Summary: In this case study the main topic is what kind of role different fences play in the hotel industry. In my opinion fences are different types of variables that provide incentives to raise and lower prices. ...
A CASE STUDY ON REVENUE MANAGEMENT OF GONDOLAS: MAINTAINING THE BALANCE BETWEEN TRADITION AND REVENUE Date September 4‚ 2012 I. EXECUTIVE SUMMARY Gondolas - 1094 (first mention) * Historical black boats of Venice * One of the most beautiful and romantic cities in the world. Set on over of 100 islands interconnected by about 150 canals.
This problem has been solved! You'll get a detailed solution from a subject matter expert that helps you learn core concepts. Question: Module 4: Revenue Management of Gondolas: Maintaining the Balance between Tradition and Revenue Case Summary: Answer with reference to course material. 1.
Revenue Management of Gondolas: Maintaining the Balance between Tradition and Revenue. In this case the service is basically based on transportation of people through a gondola with gondoliers. In the past, it was used for only transportation; however, nowadays it is used for tourism activities as well. Almost all tourists who come to Venice ...
View Homework Help - Group 3 - Revenue Management of Gondolas.docx from IMBA RA71300 at National Cheng Kung University. Pricing Strategy - Group 3 Case Study for Revenue Management of. ... Group 3 Case Study for Revenue Management of Gondolas Maintaining the Balance Between Tradition and Revenue . 1.
Business. Operations Management. Operations Management questions and answers. Revenue Management of Gondolas: Maintaining the Balance Between Tradition and Revenue ( for service marketing edition 7, case 8)
Ngan Lai_ Case 10_Revenue Management of Gondolas customers' trust and satisfaction. From there, they will give customers a memorable gondola experience, which helps them Increase gondola management's efficiency, and revenue. In conclusion, revenue management of gondolas would be increased if they know how to process them well. The number of tourists would also be changed either increase or ...
Service MarketingNone. More from: Service MarketingMAR302. Trường Đại học Kinh tế Thành phố Hồ Chí Minh. 78Documents. Go to course. 6. MDV 23C1MAR50303102 VO THI Quynh NGAN. Service MarketingNone.
The main lesson to be learned in the case "Revenue Management of Gondolas" isa. to segment local. regional, national and international markets b. to optimize the tourist experience in Venice c to demonstrate the Services Marketing Communications Funnel d. to exemplify differentiation strategies e. to demonstrate revenue ...