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Top 10 Global Consumer Trends 2020

Top 10 global consumer trends 2021, understanding the why projective techniques in qualitative….

Research World’s 10 Most Read Articles in 2020

2020 was a year like no other. For obvious reasons. However, one trend C-19 didn’t buck was the stream of fantastic content Research World’s contributors provided us with. In fact, judging by Research World’s 10 most read articles in 20201 C-19 only added to it….

1.   The top 10 global consumer trends ( Alison Angus and Gina Westbrook – Euromonitor)

Life – and content – existed before C-19. Despite the upheaval that followed this article’s March 2 nd publication, consumer trends caught your attention all year – namely accepting technology, frictionless experiences, inclusivity and personalisation.  

2.   Understanding the social cultural differences between China, Japan and South Korea for better communication ( Martin Schiere, Elaine Zhang, Sheng Liu – Glocalities)

China, Japan, and South Korea account for 24% of the global economy. Knowing their cultural nuances is therefore important. This is possible by:

• Segmenting each countries’ population into achievers, challengers, conservatives, creatives and socializers
• Identifying which segments dominate each country
• Knowing this means for communication strategy

3.   Strategic planning – through and beyond the pandemic (Brent Balloch – Babylon, John Presutti – Market-I Research Services)

Pandemics aren’t new. But that doesn’t make them easy to manage. Fortunately, this article supplied direction on how to do so by highlighting the importance of:

• Crisis management strategy’s four stages – initial, middle, resolution, and recovery
• Using crisis communications to protect brands and reaffirm their values
• Pandemic research that uses agile methods

4.   Understanding how consumers are responding to COVID-19: a round-up of studies

The research community responded to C-19 in the only way we knew how: a wealth of information and insights. This one article combined the global insights from mood trackers to social media buzz to physician studies to help us understand C-19’s impact on consumers.

5.   CEO of Ipsos, Didier Truchot, on how COVID-19 is impacting the company (Didier Truchot – IPSOS)

Didier Truchot summed up C-19’s challenges in two questions:

• How can we help our clients during the lockdown (even if they can’t start new projects)?
• What can we do once lockdown has ended?

The answer lies in strategy, using our tools wisely, but not pretending research and insight is the answer to everything.

6.   Post-Pandemic: Scenarios for the Insights Industry after COVID-19 (Robert Moran – The Brunswick Group)

What happens to the insight industry after C-19 is the question we’re all asking. Robert Moran suggested four options:

• Back to normal – sharp economic re-bound & similar operating environment
• New normal – sharp economic re-bound & dissimilar operating environment
• Turbulence – unsteady economic re-bound & similar operating environment
• Resilience/adaptation – unsteady economic re-bound & dissimilar operating environment

7.   How to maintain changed behaviours in COVID-19   (Tamara Amsons & Colin Strong – IPSOS)

New behaviours have been adopted to fight C-19’s spread. However, getting people to maintain a changed behaviour is challenging. Key to maintaining new behaviours is:

• Making new behaviours enjoyable
• Motivating people to keep to the new behaviour
• Using a new behaviour to build a positive identity
• Ritualising new behaviour

8.   Five data protection issues for researchers to consider in 2020 ( Robert Bond – Bristows LLP)

Research needs good data protection practices and ethics to follow the law, meet research participant’s expectations and build a trusted relationship between researcher and participant.

Issues central to this are transparency/accountability, understanding personal data’s nature, defining controllers and processors, the laws of data processing and ethics.

9.   How to face the challenges of remote working in the COVID-19 era ( Britta van Arman, Living Chi)

Most researchers have been working remotely full-time in 2020. This has brought challenges to productivity, wellbeing and communication. To help overcome such challenges a dedicated workspace, positive mindset and optimised communications – amongst other things – are needed.

10.   The effect of cancel culture on brands ( Priya Lobo – Ormax)

Cancelling involves rejecting a person/brand either on social media or in real life. Cancel culture’s original objective may have been about justice and getting accountability of what a person/brand stood for. However, this has devolved into armchair activism with a mob mentality, involving quick, harsh – even hateful judgements. Brands need to be prepared for this, listen to their consumers and determine the seriousness of their situation and above all, communicate carefully.

Editor, Research World, United Kingdom

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• NATURE INDEX
• 29 April 2020

Leading research institutions 2020

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A researcher at the University of California, San Diego, prepares to launch a 3D-printed rocket. Credit: Erik Jepsen/UC San Diego

The Chinese Academy of Sciences (CAS) in Beijing has topped the Nature Index 2020 Annual Tables list as the most prolific producer of research published in the 82 selected journals tracked by the Index (see Graphic).

CAS’s Share of 1805.22 in 2019 was almost twice that of Harvard University in Cambridge, Massachusetts, which came in second. Research institutions from China, the United States, France, Germany and the United Kingdom feature among the ten most prolific institutions in the Index. See the 2020 Annual Tables Top 100 research institutions for 2019 .

(Share, formerly referred to in the Nature Index as Fractional Count (FC), is a measure of an entity’s contribution to articles in the 82 journals tracked by the index, calculated according to the proportion of its affiliated authors on an article relative to all authors on the article. When comparing data over time, Share values are adjusted to 2019 levels to account for the small annual variation in the total number of articles in the Nature Index journals. The Nature Index is one indicator of institutional research performance. See Editor’s note below.)

Source: Nature Index

Here is a selection of institutions from the top 25 of the Nature Index 2020 Annual Tables .

University of Science and Technology of China

Share: 455.82; Count: 1,231; Change in adjusted Share (2018–19): +25.6%; Place: 8th

Established by the Chinese Academy of Sciences (CAS) in 1958 in Beijing (then known as Peking), the University of Science and Technology of China (USTC) moved to its current location in Hefei, the capital of the eastern Chinese province of Anhui, in 1970.

Today, it employs about 16,000 students, including 1,900 PhD students, as well as 1,812 faculty members, 547 of which are professors.

Nature Index 2020 Annual Tables

The institution’s strongest subjects in the Nature Index are chemistry and physical sciences. USTC is a global collaborator, counting the Max Planck Society in Munich, Germany, the University of Oxford, UK, and Stanford University in California among its close partners.

In 2019, USTC researchers were part of an international team that discovered a stellar black hole with a mass 70 times greater than that of the Sun. The findings, published in Nature , were mentioned in more than 300 tweets and nearly 200 news stories, according to Altmetric.

University of Michigan, United States

Share: 343.45; Count: 939; Change in adjusted Share (2018–19): − 3.3%; Place: 19th

Placed first among public universities in the United States for research volume, according to the US National Science Foundation, the University of Michigan in Ann Arbor encompasses 260,000 square metres of lab space, which is accessed by students and staff in 227 centres and institutes across its campus.

With US$1.62 billion in research expenditure and more than 500 new invention reports in the fiscal year 2019, the University of Michigan is focused on innovative areas in research, including data science, precision health and bioscience. Its Global CO 2 Initiative, launched in 2018, aims to identify and pursue commercially sustainable approaches that reduce atmospheric CO 2 levels by 4 gigatons per year.

A 2019 study published in Science on honesty and selfishness across cultures, led by behavioural economist Alain Cohn, was covered by almost 300 online news outlets and reached more than 22 million people on Twitter, according to Altmetric. The study, which tested people’s willingness to return a dummy lost wallet, revealed a ‘high level’ of civic honesty.

University of California, San Diego, United States

Share: 340.85; Count: 1,048; Change in adjusted Share (2018–19): − 1.2%; Place: 20th

With US$1.35 billion in annual research funding, the University of California, San Diego, is a force in natural-sciences research, particularly in oceanography and the life sciences.

Its health-sciences group, which includes the School of Medicine and Skaggs School of Pharmacy and Pharmaceutical Sciences, brought in US$761 million in research funding in the fiscal year 2019, and Scripps Oceanography, one of the world’s oldest and largest centres for research in ocean and Earth science, won $180 million in funding.

The university also has a focus on innovation, with more than 2,500 active inventions, 1,870 US and foreign patents, and 31 start-ups launched in 2018 by faculty members, students and staff. One such start-up was CavoGene LifeSciences, which aims to develop gene therapies to treat neurodegenerative disease.

Zhejiang University, China

Share: 329.82; Count: 815; Change in adjusted Share (2018–19): +10.5%; Place: 23rd

Zhejiang University in Hangzhou, China, is part of the Chinese government’s Double First Class Plan, which aims to develop several world-class universities by 2050. It employs 3,741 full-time faculty members and partners with nearly 200 institutions around the world.

Zhejiang’s total research funding reached 4.56 billion yuan (US$644 million) in 2018, with 926 projects supported by the Chinese National Natural Science Fund and 1,838 Chinese invention patents issued. The university is home to materials scientist Dawei Di, who was listed as a top innovator under 35 by MIT Technology Review in 2019 for his work on organic light-emitting diodes and perovskite light-emitting diodes.

In 2019, Zheijiang researchers published a Science paper with an international team that proposed a method for boosting plant growth while reducing water use, which could contribute to more sustainable agriculture practices.

Northwestern University, United States

Share: 317.12; Count: 762; Change in adjusted Share (2018–19): − 7.6%; Place: 25th

Founded as a private research university in 1851, Northwestern University, based in Evanston, Illinois, now also has campuses in Chicago and Doha, Qatar, and employs 3,300 full-time research staff. It has an annual budget of US$2 billion and attracts more than US$700 million for sponsored research each year.

The fastest-rising institution in the United States in high-quality life-sciences research output, Northwestern University was also 14th in the world in chemistry in the Nature Index 2020 Annual Tables .

Its star researchers include mathematician Emmy Murphy, one of six recipients of the 2020 New Horizons Prize for her work in the field of topology — the study of geometric properties and relationships — and physicist John Joseph Carrasco and neuroscientist Andrew Miri, who in February were awarded prestigious Sloan Research Fellowships.

doi: https://doi.org/10.1038/d41586-020-01230-x

This article is part of Nature Index 2020 Annual Tables , an editorially independent supplement. Advertisers have no influence over the content.

Editor’s note: The Nature Index is one indicator of institutional research performance. The metrics of Count and Share used to order Nature Index listings are based on an institution’s or country’s publication output in 82 natural-science journals, selected on reputation by an independent panel of leading scientists in their fields. Nature Index recognizes that many other factors must be taken into account when considering research quality and institutional performance; Nature Index metrics alone should not be used to assess institutions or individuals. Nature Index data and methods are transparent and available under a creative commons licence at natureindex.com .

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--> Revisiting MC Carbide Formation in a Ni-Co-Cr Alloy with Additions of Carbon and Distinct Transition Metal Elements W, Ta, Ti or Hf   Apr 01, 2024

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For this analysis, we used annual totals of data from Pew Research Center telephone surveys (1994-2018) and online surveys (2019-2023) among registered voters. All telephone survey data was adjusted to account for differences in how people respond to surveys on the telephone compared with online surveys (refer to Appendix A for details).

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Yet there also have been profound changes – in some cases as a result of demographic change, in others because of dramatic shifts in the partisan allegiances of key groups.

The combined effects of change and continuity have left the country’s two major parties at virtual parity: About half of registered voters (49%) identify as Democrats or lean toward the Democratic Party, while 48% identify as Republicans or lean Republican.

In recent decades, neither party has had a sizable advantage, but the Democratic Party has lost the edge it maintained from 2017 to 2021. (Explore this further in Chapter 1 . )

Pew Research Center’s comprehensive analysis of party identification among registered voters – based on hundreds of thousands of interviews conducted over the past three decades – tracks the changes in the country and the parties since 1994. Among the major findings:

The partisan coalitions are increasingly different. Both parties are more racially and ethnically diverse than in the past. However, this has had a far greater impact on the composition of the Democratic Party than the Republican Party.

The share of voters who are Hispanic has roughly tripled since the mid-1990s; the share who are Asian has increased sixfold over the same period. Today, 44% of Democratic and Democratic-leaning voters are Hispanic, Black, Asian, another race or multiracial, compared with 20% of Republicans and Republican leaners. However, the Democratic Party’s advantages among Black and Hispanic voters, in particular, have narrowed somewhat in recent years. (Explore this further in Chapter 8 .)

Education and partisanship: The share of voters with a four-year bachelor’s degree keeps increasing, reaching 40% in 2023. And the gap in partisanship between voters with and without a college degree continues to grow, especially among White voters. More than six-in-ten White voters who do not have a four-year degree (63%) associate with the Republican Party, which is up substantially over the past 15 years. White college graduates are closely divided; this was not the case in the 1990s and early 2000s, when they mostly aligned with the GOP. (Explore this further in Chapter 2 .)

Beyond the gender gap: By a modest margin, women voters continue to align with the Democratic Party (by 51% to 44%), while nearly the reverse is true among men (52% align with the Republican Party, 46% with the Democratic Party). The gender gap is about as wide among married men and women. The gap is wider among men and women who have never married; while both groups are majority Democratic, 37% of never-married men identify as Republicans or lean toward the GOP, compared with 24% of never-married women. (Explore this further in Chapter 3 .)

A divide between old and young: Today, each younger age cohort is somewhat more Democratic-oriented than the one before it. The youngest voters (those ages 18 to 24) align with the Democrats by nearly two-to-one (66% to 34% Republican or lean GOP); majorities of older voters (those in their mid-60s and older) identify as Republicans or lean Republican. While there have been wide age divides in American politics over the last two decades, this wasn’t always the case; in the 1990s there were only very modest age differences in partisanship. (Explore this further in Chapter 4 .)

Education and family income: Voters without a college degree differ substantially by income in their party affiliation. Those with middle, upper-middle and upper family incomes tend to align with the GOP. A majority with lower and lower-middle incomes identify as Democrats or lean Democratic. There are no meaningful differences in partisanship among voters with at least a four-year bachelor’s degree; across income categories, majorities of college graduate voters align with the Democratic Party. (Explore this further in Chapter 6 .)

Rural voters move toward the GOP, while the suburbs remain divided: In 2008, when Barack Obama sought his first term as president, voters in rural counties were evenly split in their partisan loyalties. Today, Republicans hold a 25 percentage point advantage among rural residents (60% to 35%). There has been less change among voters in urban counties, who are mostly Democratic by a nearly identical margin (60% to 37%). The suburbs – perennially a political battleground – remain about evenly divided. (Explore this further in Chapter 7 . )

Growing differences among religious groups: Mirroring movement in the population overall, the share of voters who are religiously unaffiliated has grown dramatically over the past 15 years. These voters, who have long aligned with the Democratic Party, have become even more Democratic over time: Today 70% identify as Democrats or lean Democratic. In contrast, Republicans have made gains among several groups of religiously affiliated voters, particularly White Catholics and White evangelical Protestants. White evangelical Protestants now align with the Republican Party by about a 70-point margin (85% to 14%). (Explore this further in Chapter 5 .)

What this report tells us – and what it doesn’t

In most cases, the partisan allegiances of voters do not change a great deal from year to year. Yet as this study shows, the long-term shifts in party identification are substantial and say a great deal about how the country – and its political parties – have changed since the 1990s.

The steadily growing alignment between demographics and partisanship reveals an important aspect of steadily growing partisan polarization. Republicans and Democrats do not just hold different beliefs and opinions about major issues , they are much more different racially, ethnically, geographically and in educational attainment than they used to be.

Yet over this period, there have been only modest shifts in overall partisan identification. Voters remain evenly divided, even as the two parties have grown further apart. The continuing close division in partisan identification among voters is consistent with the relatively narrow margins in the popular votes in most national elections over the past three decades.

Partisan identification provides a broad portrait of voters’ affinities and loyalties. But while it is indicative of voters’ preferences, it does not perfectly predict how people intend to vote in elections, or whether they will vote. In the coming months, Pew Research Center will release reports analyzing voters’ preferences in the presidential election, their engagement with the election and the factors behind candidate support.

Next year, we will release a detailed study of the 2024 election, based on validated voters from the Center’s American Trends Panel. It will examine the demographic composition and vote choices of the 2024 electorate and will provide comparisons to the 2020 and 2016 validated voter studies.

The partisan identification study is based on annual totals from surveys conducted on the Center’s American Trends Panel from 2019 to 2023 and telephone surveys conducted from 1994 to 2018. The survey data was adjusted to account for differences in how the surveys were conducted. For more information, refer to Appendix A .

Previous Pew Research Center analyses of voters’ party identification relied on telephone survey data. This report, for the first time, combines data collected in telephone surveys with data from online surveys conducted on the Center’s nationally representative American Trends Panel.

Directly comparing answers from online and telephone surveys is complex because there are differences in how questions are asked of respondents and in how respondents answer those questions. Together these differences are known as “mode effects.”

As a result of mode effects, it was necessary to adjust telephone trends for leaned party identification in order to allow for direct comparisons over time.

In this report, telephone survey data from 1994 to 2018 is adjusted to align it with online survey responses. In 2014, Pew Research Center randomly assigned respondents to answer a survey by telephone or online. The party identification data from this survey was used to calculate an adjustment for differences between survey mode, which is applied to all telephone survey data in this report.

Please refer to Appendix A for more details.

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Report Materials

Table of contents, behind biden’s 2020 victory, a voter data resource: detailed demographic tables about verified voters in 2016, 2018, what the 2020 electorate looks like by party, race and ethnicity, age, education and religion, interactive map: the changing racial and ethnic makeup of the u.s. electorate, in changing u.s. electorate, race and education remain stark dividing lines, most popular.

About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts .

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Physicist Peter Higgs, whose subatomic particle research changed the world, has died

Geoff Brumfiel

The Nobel-Prize-winning physicist Peter Higgs has died at age 94. He was celebrated for his work on the mass of subatomic particles.

World Quantum Day 2024: The latest developments in quantum science and technology

April 12, 2024

April 14 is World Quantum Day, an annual event to celebrate how we use the science of atoms and particles—the building blocks of the universe—to advance science and technology.

Scientists and engineers already leverage the strange and interesting properties of quantum mechanics to advance our technology. Our understanding of quantum mechanics helps us design the semiconductors used in cars, phones, and other technology. GPS systems rely on the quantum mechanics of ultra-precise atomic clocks.

Many more advancements in quantum technology are yet to come. Secure communication through metropolitan-scale entangled quantum networks, quantum machine clusters for high-end computation, and quantum sensors that enhance intracellular sensing and mapping are just some of the predicted developments.

Learn more about the some of the latest quantum research and announcements coming from the UChicago Pritzker School of Molecular Engineering and its partners below.

Advancements in research

Scientists use novel technique to create new energy-efficient microelectronic device

Researchers at UChicago Pritzker Molecular Engineering and Argonne National Laboratory have achieved a breakthrough that could allow for a new kind of microelectronic material to consume only a fraction of the electricity of conventional electronics while still operating at peak performance. In a new study published in  Advanced Materials , the Argonne team proposed a new kind of ​“redox gating” technique that can control the movement of electrons in and out of a semiconducting material.

• Read more about increasing energy efficiency of our microelectronics

Researchers from startups, government labs, and academia develop new techniques for making qubits out of erbium

Two research groups—one at quantum startup  memQ , founded by UChicago Pritzker Molecular Engineering alumnus Manish Singh, and one at the U.S. Department of Energy’s Argonne National Laboratory—have used different host materials for erbium to advance quantum technology, demonstrating the versatility of this kind of quantum bit (qubit) and highlighting the importance of materials science to quantum computing and quantum communication.

• Learn more about a new form of quantum bit

New research unites quantum engineering and artificial intelligence

Researchers at UChicago Pritzker Molecular Engineering, including Chicago Quantum Exchange IBM postdoctoral scholar Junyu Liu, and collaborators show in a new paper how incorporating quantum computing into the classical machine learning process can potentially help make machine learning more sustainable and efficient.

• Learn how quantum computing will affect artificial intelligence

In novel quantum computer design, qubits use magnets to selectively communicate

An international team of researchers have begun to use magnets to entangle qubits, the building blocks of quantum computers; the simple technique could unlock complex capabilities.

• Read more about the new quantum computer design

Advanced computational tool for understanding quantum materials

Researchers have developed a new computational tool to describe how the atoms within quantum materials behave when they absorb and emit light. The tool will be released as part of the open-source software package  WEST , developed within the  Midwest Integrated Center for Computational Materials  (MICCoM).

• Learn how the new tool will advance quantum research

Researchers invent new way to stretch diamond for better quantum bits

A team of UChicago Pritzker Molecular Engineering researchers announced a breakthrough in quantum network engineering: By “stretching” thin films of diamond, they created quantum bits that can operate with significantly reduced equipment and expense. The change also makes the bits easier to control. 

• Find out how diamonds can be "stretched"

Major milestone achieved in new quantum computing architecture

A team led by the U.S. Department of Energy’s (DOE) Argonne National Laboratory has achieved a major milestone toward future quantum computing. They have extended the coherence time for their novel type of qubit to an impressive 0.1 milliseconds—nearly a thousand times better than the previous record.

• Read more on how improving coherence times advances quantum science and technology

Researchers “split” phonons—or sound—in step toward new type of quantum computer

In two experiments—the first of their kinds—a team led by  Prof. Andrew Cleland  used a device called an acoustic beamsplitter to “split” phonons and thereby demonstrate their quantum properties. By showing that the beamsplitter can be used to both induce a special quantum superposition state for one phonon, and further create interference between two phonons, the research team took the first critical steps toward creating a new kind of quantum computer.

• Learn more about what happens when you try to split a phonon

‘Noise-cancelling’ qubits developed at the Pritzker School of Molecular Engineering to minimize errors in quantum computers

In a paper in Scienc e, researchers in the lab of Asst. Prof. Hannes Bernien describe a method to constantly monitor the noise around a quantum system and adjust the qubits, in real-time, to minimize error.

• Read how the new approach can robustly improve the quality of the data qubits

Simulations reveal the atomic-scale story of qubits

By using sophisticated computer simulations at the atomic scale, a new study predicts the formation process of spin defects useful for quantum technologies.

• Learn how spin defects are useful for quantum technology

Quantum announcements

Chicago region designated U.S. Tech Hub for quantum technologies by Biden-Harris administration

The Chicago region has been named an official U.S. Regional and Innovation Technology Hub for quantum technologies by the Biden-Harris administration, a designation that opens the door to new federal funding and recognizes the growing strength of an ecosystem poised to become the heart of the nation’s quantum economy.  The Bloch Tech Hub  (pronounced “block”), a coalition of industry, academic, government, and nonprofit stakeholders led by the Chicago Quantum Exchange, was one of 31 designees from nearly 400 applications across the country.

• Learn how the Bloch Tech Hub will impact Chicago

Gov. Pritzker celebrates quantum technology leadership with The Bloch Tech Hub

Governor JB Pritzker and Innovate Illinois announced a multi-year plan  for The Bloch Tech Hub to develop quantum technology solutions for pressing issues such as fraud detection, grid resilience, and drug discovery by accelerating industry adoption to drive research commercialization—an initiative that is projected to generate $60 billion in economic impact for the Chicago metro area over the next decade.

• Read more about Pritzker's plans for The Bloch Tech Hub

University of Chicago joins global partnerships to advance quantum computing

The  University of Chicago  formalized groundbreaking agreements with industry and university partners to transform the  future of quantum technology.  The first is a 10-year, $100 million plan with IBM, the University of Chicago and the University of Tokyo to develop the blueprints for building a quantum-centric supercomputer powered by 100,000 qubits. The second is a strategic partnership between the University of Chicago, the University of Tokyo and Google, with Google investing up to $50 million over 10 years, to accelerate the development of a fault-tolerant quantum computer and to help train the quantum workforce of the future.

• Read more about the historic partnership

Illinois governor proposes $500M for quantum technologies in new budget

Illinois Governor JB Pritzker is asking state legislators for half a billion dollars for quantum technologies in a proposed budget—the latest show of support for a regional quantum ecosystem that has attracted millions of dollars in corporate and government investment in recent years and is emerging as a central driver of US leadership in the field.

• Learn how the proposed budget could impact quantum technology

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Rosatom Starts Production of Rare-Earth Magnets for Wind Power Generation

TVEL Fuel Company of Rosatom has started gradual localization of rare-earth magnets manufacturing for wind power plants generators. The first sets of magnets have been manufactured and shipped to the customer.

In total, the contract between Elemash Magnit LLC (an enterprise of TVEL Fuel Company of Rosatom in Elektrostal, Moscow region) and Red Wind B.V. (a joint venture of NovaWind JSC and the Dutch company Lagerwey) foresees manufacturing and supply over 200 sets of magnets. One set is designed to produce one power generator.

“The project includes gradual localization of magnets manufacturing in Russia, decreasing dependence on imports. We consider production of magnets as a promising sector for TVEL’s metallurgical business development. In this regard, our company does have the relevant research and technological expertise for creation of Russia’s first large-scale full cycle production of permanent rare-earth magnets,” commented Natalia Nikipelova, President of TVEL JSC.

“NovaWind, as the nuclear industry integrator for wind power projects, not only made-up an efficient supply chain, but also contributed to the development of inter-divisional cooperation and new expertise of Rosatom enterprises. TVEL has mastered a unique technology for the production of magnets for wind turbine generators. These technologies will be undoubtedly in demand in other areas as well,” noted Alexander Korchagin, Director General of NovaWind JSC.

For reference:

TVEL Fuel Company of Rosatom incorporates enterprises for the fabrication of nuclear fuel, conversion and enrichment of uranium, production of gas centrifuges, as well as research and design organizations. It is the only supplier of nuclear fuel for Russian nuclear power plants. TVEL Fuel Company of Rosatom provides nuclear fuel for 73 power reactors in 13 countries worldwide, research reactors in eight countries, as well as transport reactors of the Russian nuclear fleet. Every sixth power reactor in the world operates on fuel manufactured by TVEL. www.tvel.ru

NovaWind JSC is a division of Rosatom; its primary objective is to consolidate the State Corporation's efforts in advanced segments and technological platforms of the electric power sector. The company was founded in 2017. NovaWind consolidates all of the Rosatom’s wind energy assets – from design and construction to power engineering and operation of wind farms.

Overall, by 2023, enterprises operating under the management of NovaWind JSC, will install 1 GW of wind farms. http://novawind.ru

Elemash Magnit LLC is a subsidiary of Kovrov Mechanical Plant (an enterprise of the TVEL Fuel Company of Rosatom) and its main supplier of magnets for production of gas centrifuges. The company also produces magnets for other industries, in particular, for the automotive

industry. The production facilities of Elemash Magnit LLC are located in the city of Elektrostal, Moscow Region, at the site of Elemash Machine-Building Plant (a nuclear fuel fabrication facility of TVEL Fuel Company).

Rosatom is a global actor on the world’s nuclear technology market. Its leading edge stems from a number of competitive strengths, one of which is assets and competences at hand in all nuclear segments. Rosatom incorporates companies from all stages of the technological chain, such as uranium mining and enrichment, nuclear fuel fabrication, equipment manufacture and engineering, operation of nuclear power plants, and management of spent nuclear fuel and nuclear waste. Nowadays, Rosatom brings together about 350 enterprises and organizations with the workforce above 250 K. https://rosatom.ru/en/

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40 facts about elektrostal.

Written by Lanette Mayes

Modified & Updated: 02 Mar 2024

Reviewed by Jessica Corbett

Elektrostal is a vibrant city located in the Moscow Oblast region of Russia. With a rich history, stunning architecture, and a thriving community, Elektrostal is a city that has much to offer. Whether you are a history buff, nature enthusiast, or simply curious about different cultures, Elektrostal is sure to captivate you.

This article will provide you with 40 fascinating facts about Elektrostal, giving you a better understanding of why this city is worth exploring. From its origins as an industrial hub to its modern-day charm, we will delve into the various aspects that make Elektrostal a unique and must-visit destination.

So, join us as we uncover the hidden treasures of Elektrostal and discover what makes this city a true gem in the heart of Russia.

Key Takeaways:

• Elektrostal, known as the “Motor City of Russia,” is a vibrant and growing city with a rich industrial history, offering diverse cultural experiences and a strong commitment to environmental sustainability.
• With its convenient location near Moscow, Elektrostal provides a picturesque landscape, vibrant nightlife, and a range of recreational activities, making it an ideal destination for residents and visitors alike.

Known as the “Motor City of Russia.”

Elektrostal, a city located in the Moscow Oblast region of Russia, earned the nickname “Motor City” due to its significant involvement in the automotive industry.

Home to the Elektrostal Metallurgical Plant.

Elektrostal is renowned for its metallurgical plant, which has been producing high-quality steel and alloys since its establishment in 1916.

Boasts a rich industrial heritage.

Elektrostal has a long history of industrial development, contributing to the growth and progress of the region.

Founded in 1916.

The city of Elektrostal was founded in 1916 as a result of the construction of the Elektrostal Metallurgical Plant.

Located approximately 50 kilometers east of Moscow.

Elektrostal is situated in close proximity to the Russian capital, making it easily accessible for both residents and visitors.

Known for its vibrant cultural scene.

Elektrostal is home to several cultural institutions, including museums, theaters, and art galleries that showcase the city’s rich artistic heritage.

A popular destination for nature lovers.

Surrounded by picturesque landscapes and forests, Elektrostal offers ample opportunities for outdoor activities such as hiking, camping, and birdwatching.

Hosts the annual Elektrostal City Day celebrations.

Every year, Elektrostal organizes festive events and activities to celebrate its founding, bringing together residents and visitors in a spirit of unity and joy.

Has a population of approximately 160,000 people.

Elektrostal is home to a diverse and vibrant community of around 160,000 residents, contributing to its dynamic atmosphere.

Boasts excellent education facilities.

The city is known for its well-established educational institutions, providing quality education to students of all ages.

A center for scientific research and innovation.

Elektrostal serves as an important hub for scientific research, particularly in the fields of metallurgy, materials science, and engineering.

Surrounded by picturesque lakes.

The city is blessed with numerous beautiful lakes, offering scenic views and recreational opportunities for locals and visitors alike.

Well-connected transportation system.

Elektrostal benefits from an efficient transportation network, including highways, railways, and public transportation options, ensuring convenient travel within and beyond the city.

Famous for its traditional Russian cuisine.

Food enthusiasts can indulge in authentic Russian dishes at numerous restaurants and cafes scattered throughout Elektrostal.

Home to notable architectural landmarks.

Elektrostal boasts impressive architecture, including the Church of the Transfiguration of the Lord and the Elektrostal Palace of Culture.

Offers a wide range of recreational facilities.

Residents and visitors can enjoy various recreational activities, such as sports complexes, swimming pools, and fitness centers, enhancing the overall quality of life.

Provides a high standard of healthcare.

Elektrostal is equipped with modern medical facilities, ensuring residents have access to quality healthcare services.

Home to the Elektrostal History Museum.

The Elektrostal History Museum showcases the city’s fascinating past through exhibitions and displays.

A hub for sports enthusiasts.

Elektrostal is passionate about sports, with numerous stadiums, arenas, and sports clubs offering opportunities for athletes and spectators.

Celebrates diverse cultural festivals.

Throughout the year, Elektrostal hosts a variety of cultural festivals, celebrating different ethnicities, traditions, and art forms.

Electric power played a significant role in its early development.

Elektrostal owes its name and initial growth to the establishment of electric power stations and the utilization of electricity in the industrial sector.

Boasts a thriving economy.

The city’s strong industrial base, coupled with its strategic location near Moscow, has contributed to Elektrostal’s prosperous economic status.

Houses the Elektrostal Drama Theater.

The Elektrostal Drama Theater is a cultural centerpiece, attracting theater enthusiasts from far and wide.

Popular destination for winter sports.

Elektrostal’s proximity to ski resorts and winter sport facilities makes it a favorite destination for skiing, snowboarding, and other winter activities.

Promotes environmental sustainability.

Elektrostal prioritizes environmental protection and sustainability, implementing initiatives to reduce pollution and preserve natural resources.

Home to renowned educational institutions.

Elektrostal is known for its prestigious schools and universities, offering a wide range of academic programs to students.

Committed to cultural preservation.

The city values its cultural heritage and takes active steps to preserve and promote traditional customs, crafts, and arts.

Hosts an annual International Film Festival.

The Elektrostal International Film Festival attracts filmmakers and cinema enthusiasts from around the world, showcasing a diverse range of films.

Encourages entrepreneurship and innovation.

Elektrostal supports aspiring entrepreneurs and fosters a culture of innovation, providing opportunities for startups and business development.

Offers a range of housing options.

Elektrostal provides diverse housing options, including apartments, houses, and residential complexes, catering to different lifestyles and budgets.

Home to notable sports teams.

Elektrostal is proud of its sports legacy, with several successful sports teams competing at regional and national levels.

Boasts a vibrant nightlife scene.

Residents and visitors can enjoy a lively nightlife in Elektrostal, with numerous bars, clubs, and entertainment venues.

Promotes cultural exchange and international relations.

Elektrostal actively engages in international partnerships, cultural exchanges, and diplomatic collaborations to foster global connections.

Surrounded by beautiful nature reserves.

Nearby nature reserves, such as the Barybino Forest and Luchinskoye Lake, offer opportunities for nature enthusiasts to explore and appreciate the region’s biodiversity.

Commemorates historical events.

The city pays tribute to significant historical events through memorials, monuments, and exhibitions, ensuring the preservation of collective memory.

Promotes sports and youth development.

Elektrostal invests in sports infrastructure and programs to encourage youth participation, health, and physical fitness.

Hosts annual cultural and artistic festivals.

Throughout the year, Elektrostal celebrates its cultural diversity through festivals dedicated to music, dance, art, and theater.

Provides a picturesque landscape for photography enthusiasts.

The city’s scenic beauty, architectural landmarks, and natural surroundings make it a paradise for photographers.

Connects to Moscow via a direct train line.

The convenient train connection between Elektrostal and Moscow makes commuting between the two cities effortless.

A city with a bright future.

Elektrostal continues to grow and develop, aiming to become a model city in terms of infrastructure, sustainability, and quality of life for its residents.

In conclusion, Elektrostal is a fascinating city with a rich history and a vibrant present. From its origins as a center of steel production to its modern-day status as a hub for education and industry, Elektrostal has plenty to offer both residents and visitors. With its beautiful parks, cultural attractions, and proximity to Moscow, there is no shortage of things to see and do in this dynamic city. Whether you’re interested in exploring its historical landmarks, enjoying outdoor activities, or immersing yourself in the local culture, Elektrostal has something for everyone. So, next time you find yourself in the Moscow region, don’t miss the opportunity to discover the hidden gems of Elektrostal.

Q: What is the population of Elektrostal?

A: As of the latest data, the population of Elektrostal is approximately XXXX.

Q: How far is Elektrostal from Moscow?

A: Elektrostal is located approximately XX kilometers away from Moscow.

Q: Are there any famous landmarks in Elektrostal?

A: Yes, Elektrostal is home to several notable landmarks, including XXXX and XXXX.

Q: What industries are prominent in Elektrostal?

A: Elektrostal is known for its steel production industry and is also a center for engineering and manufacturing.

Q: Are there any universities or educational institutions in Elektrostal?

A: Yes, Elektrostal is home to XXXX University and several other educational institutions.

Q: What are some popular outdoor activities in Elektrostal?

A: Elektrostal offers several outdoor activities, such as hiking, cycling, and picnicking in its beautiful parks.

Q: Is Elektrostal well-connected in terms of transportation?

A: Yes, Elektrostal has good transportation links, including trains and buses, making it easily accessible from nearby cities.

Q: Are there any annual events or festivals in Elektrostal?

A: Yes, Elektrostal hosts various events and festivals throughout the year, including XXXX and XXXX.

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