how to brainstorm 7 different personal statement ideas

How to Brainstorm for Your Personal Statement

• Sasha Chada
• October 25, 2021

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Many students struggle to find the perfect topic for their personal statements. This can lead to stress and worry, after all the personal statement is the most important essay for college admissions. This desire for perfection can be a good thing, but sometimes leaves students paralyzed when trying to find a topic.

This is an understandable struggle. The prompts provided by Common App for the personal statement are incredibly open-ended, with the seventh quite literally allowing you to write anything you want. This breadth of choice can be freeing, but it can also be overwhelming. In this article, we’ll go over what makes for a good topic to write your personal statement about, how to brainstorm for your personal statement, and we’ll present some personal statement brainstorming questions. While we won’t be able to cover every possibility, we hope this will help you when you write your own essays.

What Personal Statements Should Be About

You. A personal statement, whatever else it covers, should in the end be about you. Who you are, what your hopes and dreams may be, what your values are, and what qualities you possess. Each person is unique, and the personal statement is the place for you to describe what makes you you . 

Colleges are looking to admit more than collections of numbers and statistics, they want to admit people, bold and curious, with passions and interests and points of view they can contribute to campus. They use your essay for this, to see how you think, and what your values are.

Thus whatever your essay is about, you should be the central subject. The essay may cover a transformative experience, one of your hobbies, an academic passion, or how someone else impacted your life, but the center of focus should be you. 

This can feel awkward for some students. All of your essays for school are completely different, with you as an author relegated to the third person, and personal pronouns are expressly forbidden. Your history essays and English papers are about the books you’ve read and the facts of someone else’s life. Your personal statement is your own story, and only you can tell it.

Thus when deciding what to write about, you need to first determine what you want colleges to know about you. Which of your traits is best? Which hobbies define who you are? Which of your experiences have shaped you, and become core to your being? These are the things you will write about.

Brainstorming a Personal Statement Topic

This will be easier for some students than others. You may have a single activity or experience so important to who you are that you can’t fathom writing about anything else. This doesn’t mean your brainstorming is done, and your task is over, merely that you have an easier starting point. 

If you don’t have a clear topic in mind, don’t worry, we’ll cover that in later exercises. First, however, we’re going to do the values exercise. 

The Values Exercise

The values you hold are important, and some colleges will ask for specific essays on them, usually leadership or community. These are far from the only values it’s possible to embody, however. When preparing your personal statement, you should first decide what values will be core to your narrative. To begin determining these, answer the following questions:

• What three words describe you best?
• Which of your traits are you proudest of?
• What beliefs shape your life?
• How have your beliefs influenced your actions?

The goal here is to determine which of your values are most important to you. You should write a list of your top ten, then narrow that to three, then pick your top value from there. While it is possible to talk about many values in an essay, it is better to have a single value provide a central theme. Whatever the essay is about, it serves to demonstrate your values to the readers through the narrative, and the lessons you learn within it.

Once you know which of your values you want to write about, it’s time to decide what your actual topic should be. For that, we turn to our next exercises. 

Objects Exercise

Pick ten objects that demonstrate one aspect or trait of yours. A past student’s object list looked like this:

• Running shoes
• Sewing machine
• Paint brushes
• Fresh strawberries
• Blue jacket
• Fountain pen
• Pocket knife
• AP Bio textbook

Each of these objects has a story to tell. Why is it important to you? What does its presence say about your life, and your values? What are your memories associated with the object?

Your essay will likely not be about the objects themselves, but each is a jumping-off point for a story about you. This stage of brainstorming is collecting stories and determining which are worth telling. That brings us to our next exercise.

Self Portrait Exercise

In this exercise, you list interesting tidbits about yourself. Not long ones, only a sentence or so, but interesting pieces. These are small details that added together make a full self-portrait of who you are. How many of these you end up with depends on you, but we suggest at least ten. Here are some examples from past Ivy Scholars students who have done this exercise:

• I’ve lived on the same street my whole life but in two different houses
• One of the most rewarding days of my life is when I saved enough to pay for half of my car. One of the worst days of my life is when I crashed and totaled that car.
• I never wet my toothbrush before I brush my teeth.
• I hate wearing sunglasses because I feel like I’m not actually seeing what I’m looking at and I don’t get to see the actual color that everything is.
• I love baking cookies and have a specific cookie cookbook that I try a new recipe from every time I bake.
• My mom made chicken pot pie for the first time for me when I was four and I said it was my favorite meal and it still is to this day so every year on my birthday my mom makes me a chicken pot pie.

Each of these is a small story themselves, and each says something about the student. While not all of these would work as a full essay, there are some with obvious potential. 

Elevator Pitch Exercise

For this exercise, imagine you are in an elevator with the head of admissions for your dream school. What would you tell them about you? What do you most want them to know about who you are? It has to be short and to the point – so what do you say?

Turning Brainstorming Into Essays

These personal statement topic ideas on their own are not essays but are the seeds of them. You can get a sense from each of what the essay will say about you, and what it will tell readers about your life. Then you can use the values exercise to see which of your values you want to inform colleges about and pick a topic that will let you do that.

Don’t be afraid to take several possible ideas and sketch outlines for each. See how the story develops, and whether you have enough to say for each to make a full essay. Not every idea will lead to a good essay, but coming up with a great idea is always the first step to writing a great essay.

Final Thoughts

Trying to find the right essay topic can feel intimidating or impossible, but knowing how to brainstorm can make the test far less daunting. By picking the right topic, you are well on your way to writing a great essay.

Of course, there’s more to an essay than the topic alone. If you want further help picking a topic, or with writing your essay, schedule a complimentary consultation with us. We have a long experience helping students write great college essays, and we’re always happy to share what we know.

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How to Write an Amazing Personal Statement (Includes Examples!)

Lisa Freedland is a Scholarships360 writer with personal experience in psychological research and content writing. She has written content for an online fact-checking organization and has conducted research at the University of Southern California as well as the University of California, Irvine. Lisa graduated from the University of Southern California in Fall 2021 with a degree in Psychology.

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Zach Skillings is the Scholarships360 Newsletter Editor. He specializes in college admissions and strives to answer important questions about higher education. When he’s not contributing to Scholarships360, Zach writes about travel, music, film, and culture. His work has been published in Our State Magazine, Ladygunn Magazine, The Nocturnal Times, and The Lexington Dispatch. Zach graduated from Elon University with a degree in Cinema and Television Arts.

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Maria Geiger is Director of Content at Scholarships360. She is a former online educational technology instructor and adjunct writing instructor. In addition to education reform, Maria’s interests include viewpoint diversity, blended/flipped learning, digital communication, and integrating media/web tools into the curriculum to better facilitate student engagement. Maria earned both a B.A. and an M.A. in English Literature from Monmouth University, an M. Ed. in Education from Monmouth University, and a Virtual Online Teaching Certificate (VOLT) from the University of Pennsylvania.

The personal statement. It’s one of the most important parts of the entire college application process. This essay is the perfect opportunity to show admissions officers who you are and what makes you stand out from the crowd. But writing a good personal statement isn’t exactly easy. That’s why we’ve put together the ultimate guide on how to nail your personal statement, complete with example essays . Each essay was reviewed and commented upon by admissions expert Bill Jack. Let’s dive in!

Related: How to write an essay about yourself  

What is a personal statement? 

A personal statement is a special type of essay that’s required when you’re applying to colleges and scholarship programs. In this essay, you’re expected to share something about who you are and what you bring to the table. Think of it as a chance to reveal a side of yourself not found in the rest of your application. Personal statements are typically around 400 – 600 words in length. 

What can I write about? 

Pretty much anything, as long as it’s about you . While this is liberating in the sense that your writing options are nearly unlimited, it’s also overwhelming for the same reason. The good news is that you’ll probably be responding to a specific prompt. Chances are you’re applying to a school that uses the Common App , which means you’ll have seven prompts to choose from . Reviewing these prompts can help generate some ideas, but so can asking yourself meaningful questions. 

Below you’ll find a list of questions to ask yourself during the brainstorming process. For each of the following questions, spend a few minutes jotting down whatever comes to mind. 

• What experiences have shaped who you are? 
• What’s special or unique about you or your life story? 
• Who or what has inspired you the most? 
• What accomplishments are you most proud of? 
• What are your goals for the future? How have you arrived at those goals? 
• If your life was a movie, what would be the most interesting scene? 
• What have been some of the biggest challenges in your life? How did you respond and what did you learn? 

The purpose of these questions is to prompt you to think about your life at a deeper level. Hopefully by reflecting on them, you’ll find an essay topic that is impactful and meaningful. In the next section, we’ll offer some advice on actually writing your essay. 

Also see:  How to write a 500 word essay

How do I write my personal statement? 

Once you’ve found a topic, it’s time to start writing! Every personal statement is different, so there’s not really one formula that works for every student. That being said, the following tips should get you started in the right direction:  

1. Freewrite, then rewrite 

The blank page tends to get more intimidating the longer you stare at it, so it’s best to go ahead and jump right in! Don’t worry about making the first draft absolutely perfect. Instead, just get your ideas on the page and don’t spend too much time thinking about the finer details. Think of this initial writing session as a “brain dump”. Take 15-30 minutes to quickly empty all your thoughts onto the page without worrying about things like grammar, spelling, or sentence structure. You can even use bullet points if that helps. Once you have your ideas on the page, then you can go back and shape them exactly how you want. 

2. Establish your theme 

Now that you’ve got some basic ideas down on the page, it’s time to lock in on a theme. Your theme is a specific angle that reflects the central message of your essay. It can be summarized in a sentence or even a word. For example, let’s say you’re writing about how you had to establish a whole new group of friends when you moved to a new city. The theme for this type of essay would probably be something like “adaptation”. Having a theme will help you stay focused throughout your essay. Since you only have a limited number of words, you can’t afford to go off on tangents that don’t relate to your theme. 

3. Tell a story

A lot of great essays rely on a specific scene or story. Find the personal anecdote relevant to your theme and transfer it to the page. The best way to do this is by using descriptive language. Consult the five senses as you’re setting the scene. What did you see, hear, taste, touch, or smell? How were you feeling emotionally? Using descriptive language can really help your essay come to life. According to UPchieve , a nonprofit that supports low income students, focusing on a particular moment as a “ revised version of a memoir ” is one way to keep readers engaged. 

Related: College essay primer: show, don’t tell  

4. Focus on your opening paragraph

Your opening paragraph should grab your reader’s attention and set the tone for the rest of your essay. In most cases, this is the best place to include your anecdote (if you have one). By leading with your personal story, you can hook your audience from the get-go. After telling your story, you can explain why it’s important to who you are. 

Related:  How to start a scholarship essay (with examples)

5. Use an authentic voice 

Your personal statement reflects who you are, so you should use a tone that represents you. That means you shouldn’t try to sound like someone else, and you shouldn’t use fancy words just to show off. This isn’t an academic paper, so you don’t have to adopt a super formal tone. Instead, write in a way that allows room for your personality to breathe. 

6. Edit, edit, edit…

Once you’re done writing, give yourself some time away from the essay. Try to allow a few days to pass before looking at the essay again with fresh eyes. This way, you’re more likely to pick up on spelling and grammatical errors. You may even get some new ideas and rethink the way you wrote some things. Once you’re satisfied, let someone else edit your essay. We recommend asking a teacher, parent, or sibling for their thoughts before submitting. 

Examples of personal statements 

Sometimes viewing someone else’s work is the best way to generate inspiration and get the creative juices flowing. The following essays are written in response to four different Common App prompts: 

Prompt 1: “Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.”

When I was eight years old, I wanted a GameCube very badly. For weeks I hounded my dad to buy me one and finally he agreed. But there was a catch. He’d only get me a GameCube if I promised to start reading. Every day I played video games, I would have to pick up a book and read for at least one hour. At that point in my life, reading was just something I had to suffer through for school assignments. To read for pleasure seemed ludicrous. Needless to say, I wasn’t exactly thrilled about this proposed agreement. But I figured anything was worth it to get my hands on that shiny new video game console, so I bit the bullet and shook my dad’s hand. Little did I know that I had just made a life-changing deal. 

At first, the required hour of reading was a chore — something I had to do so I could play Mario Kart. But it quickly turned into something more than that. To my complete and utter surprise, I discovered that I actually enjoyed reading. One hour turned into two, two turned into three, and after a while I was spending more time reading than I was playing video games. I found myself captivated by the written word, and I read everything I could get my hands on. Lord of the Rings , Percy Jackson , Goosebumps — you name it. I was falling in love with literature, while my GameCube was accumulating dust in the TV stand. 

Soon enough, reading led to writing. I was beginning to come up with my own stories, so I put pen to paper and let my imagination run wild. It started out small. My first effort was a rudimentary picture book about a friendly raccoon who went to the moon. But things progressed. My stories became more intricate, my characters more complex. I wrote a series of science fiction novellas. I tried my hand at poetry. I was amazed at the worlds I could create with the tip of my pen. I had dreams of becoming an author. 

Then somewhere along the way my family got a subscription to Netflix, and that completely changed the way I thought about storytelling. My nose had been buried in books up until then, so I hadn’t really seen a lot of movies. That quickly changed. It seemed like every other day a pair of new DVDs would arrive in the mail (this was the early days of Netflix). Dark Knight, The Truman Show, Inception, Memento — all these great films were coming in and out of the house. And I couldn’t get enough of them. Movies brought stories to life in a way that books could not. I was head over heels for visual storytelling. 

Suddenly I wasn’t writing novels and short stories anymore. I was writing scripts for movies. Now I wanted to transfer my ideas to the big screen, rather than the pages of a book. But I was still doing the same thing I had always done. I was writing, just in a different format. To help with this process, I read the screenplays of my favorite films and paid attention to the way they were crafted. I kept watching more and more movies. And I hadn’t forgotten about my first love, either. I still cherished books and looked to them for inspiration. By the end of my junior year of high school, I had completed two scripts for short films. 

So why am I telling you all this? Because I want to turn my love of storytelling into a career. I’m not totally sure how to do that yet, but I know I have options. Whether it’s film production, creative writing, or even journalism, I want to find a major that suits my ambitions. Writing has taken me a long way, and I know it can take me even further. As I step into this next chapter of my life, I couldn’t be more excited to see how my craft develops. In the meantime, I should probably get rid of that dusty old GameCube. 

Feedback from admissions professional Bill Jack

Essays don’t always have to reveal details about the student’s intended career path, but one thing I like about this essay is that it gives the reader a sense of the why. Why do they want to pursue storytelling. It also shows the reader that they are open to how they pursue their interest. Being open to exploration is such a vital part of college, so it’s also showing the reader that they likely will be open to new things in college. And, it’s always fun to learn a little bit more about the student’s family, especially if the reader can learn about how the students interacts with their family. 

Prompt 2: “The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience?”

I remember my first impression of Irvine: weird. It was foggy, stock-full of greenery and eucalyptus trees, and reminded me of my 5th grade trip to a “science camp” which was located in the San Bernardino mountains. Besides Irvine, that was one of the few places in Southern California where you’d find so many non-palm trees. 

Of course, perhaps my initial impression of Irvine was biased, motivated by a desire to stay in my hometown and a fear of the unknown. While that was true to an extent, Irvine was certainly still a little peculiar. The city itself was based on a “master plan” of sorts, with the location of each of its schools, parks, shops, and arguably its trees having been logically “picked” before the foundation was poured. Even the homes all looked roughly the same, with their beige, stucco walls almost serving as a hallmark of the city itself.

Thus, this perfectly structured, perfectly safe city seemed like a paradise of sorts to many outsiders, my parents included. I was a little more hesitant to welcome this. As I saw it, this was a phony city – believing that its uniformity stood for a lack of personality. My hometown, although not as flawlessly safe nor clean as Irvine, was where most of my dearest memories had occurred. From the many sleepovers at Cindie’s house, to trying to avoid my school’s own version of the “infamous” cheese touch, to the many laughs shared with friends and family, I shed a tear at the prospect of leaving my home.

Moving into the foreign city, remnants of the hostility I held towards Irvine remained. Still dwelling in my memories of the past, I was initially unable to see Irvine as a “home.” So, as I walked into my first-ever Irvine class, being greeted by many kind, yet unfamiliar faces around me, I was unable to recognize that some of those new faces would later become some of my dearest friends. Such negative feelings about the city were further reinforced by newer, harder classes, and more complicated homework. Sitting in the discomfort of this unfamiliar environment, it started to seem that “change” was something not only inevitable, but insurmountable.

As the years went on, however, this idea seemed to fade. I got used to my classes and bike racing through Irvine neighborhoods with my friends, watching the trees that once seemed just a “weird” green blob soon transform into one of my favorite parts of the city. While I kept my old, beloved memories stored, I made space for new ones. From carefully making our way over the narrow creek path next to our school, to the laughs we shared during chemistry class, my new memories made with friends seemed to transform a city I once disliked into one I would miss. 

Through this transformation, I have come to recognize that change, although sometimes intimidating at first, can open the door to great times and meaningful connections. Although Irvine may have once seemed like a strange, “phony” place that I couldn’t wait to be rid of, the memories and laughs I had grown to share there were very real. As I move onto this next part of my life, I hope I can use this knowledge that I have gained from my time in Irvine to make the most of what’s to come. Even if the change may be frightening at first, I have learned to embrace what’s on the other side, whether green or not.

One huge plus to writing an essay that focuses on a place is that you might have it read by someone who has been there. Yet, what’s really helpful about this essay is that even if someone hasn’t been there, a picture is painted about what the place is like.  Admission officers have the hard task of really understanding what the student sees, so the use of adjectives and imagery can really help.  It’s also really clever to see that the green that’s mentioned at the beginning is mentioned at the end.  It’s a nice way to bookend the essay and tie it all together.

Prompt 6: “Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more?”

I like getting lost. Not literally, of course, but figuratively. Whether it be in the story of a love song by Taylor Swift, or in the memories brought back by listening to my favorite childhood video game’s background music, I’ve always appreciated music’s ability to transport me to another place, another time, another feeling. 

Alas, I cannot sing, nor have I practiced an instrument since my middle school piano class days. So, perhaps Kurt Vonnegut was right. As he puts it, “Virtually every writer I know would rather be a musician.” While I cannot speak for others, I have certainly not debunked his theory. Writing allows many, including myself, to attempt to mimic the transformative power of music – even if our singing voices aren’t exactly “pleasant.” Just as you can get lost in music, you can do so in a story. Whether it is in George Orwell’s totalitarian Oceania, or Little Women’s Orchard House, the stories outlined in novels can provide an amazing look into the lives and worlds of others, and an escape from the worries and problems of those in your own.

While I am certainly not claiming to have the storytelling abilities of the Orwells or Alcotts before me, I’ve had fun trying to recreate such transformative feelings for others. When I was nine, I attempted to write a story about a little girl who had gotten lost in the woods, only managing to get a couple pages through. As I got older, whenever I was assigned a creative writing assignment in school, I wrote about the same pig, Phil. He was always angry: in my 8th grade science class, Phil was mad at some humans who had harbored his friend captive, and in my 9th grade English class, at a couple who robbed him. 

Thus, when I heard about a writing club being opened at my school in 11th grade, I knew I had to join. I wanted to discern whether writing was just a hobby I picked up now and then, or a true passion. If it was a passion, I wanted to learn as much as possible about how I could improve. Although my high school’s writing club certainly wasn’t going to transform me into Shakespeare, I knew I could learn a lot from it – and I did. The club challenged me to do many things, from writing on the spot, to writing poetry, to even writing about myself, something that’s hopefully coming in handy right now. 

From then on, I started to expand into different types of writing, storing short ideas, skits, and more in appropriately-labeled Google Drive folders. At around the same time, I became interested in classic literature, which largely stemmed from a project in English class. We had been required to choose and read a classic on our own, then present it to the class in an interesting way. While my book was certainly interesting and unique in its own right, nearly everyone else’s novels seemed more captivating to me. So, I took it upon myself to read as many classics as I could the following summer.

One of the books I read during the summer, funnily enough, was Animal Farm, which starred angry pigs, reminiscent of Phil. I had also started going over different ideas in my head, thinking about how I could translate them into words using the new skills I learned. While the writing club helped reaffirm my interest in writing and allowed me to develop new skills, my newfound affinity for classics gave me inspiration to write. Now, I am actually considering writing as part of my future. In this endeavor, I hope that Phil, and the music I inevitably listen to as I write, will accompany me every step of the way.

Admission officers might read 70 (or more!) essays in one day. It’s not uncommon for them to start to blend together and sound similar. This essay might not make you laugh out loud. But, it might make the reader chuckle while reading it thanks to the subtle humor and levity. Being able to incorporate a little humor into your essay (if it is natural for you to do… do not force it), can really be a great way to shed additional light into who you are. Remember, the essay isn’t merely about proving that you can write, but it should also reveal a little bit about your personality.

Prompt 5: “Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.”

I learned a lot of things during the summer I worked at Tropical Smoothie. I discovered the value of hard work. I figured out how to save money. I even mastered the art of the Mango Magic smoothie (the secret is lots of sugar). But most importantly, I learned the power of perspective. And I have Deja to thank for that. 

Deja was my shift supervisor, and one of Tropical Smoothie’s best employees. She was punctual, friendly, and always willing to lend a helping hand. She knew the store from top to bottom, and could handle pretty much any situation thrown her way. She made everyone around her better. On top of all that, she was four months pregnant! I was always impressed by Deja’s work ethic, but I gained an entirely new level of respect for her one day.

It was a Friday night, and Deja and I were working the closing shift together. It was very busy, and Deja and I were the only ones on shift. We managed to get by, but we were exhausted by the end of the evening. After wiping down the counters and mopping the floors, we closed up shop and went our separate ways. I was eager to get home. 

I walked a couple blocks to where I had parked my car. Well, it wasn’t my car actually. It was my dad’s ‘98 Chevy pickup truck, and it was in rough shape. It had no heat or A/C, the leather seats were cracked beyond repair, and the driver’s side door was jammed shut. I sighed as I got in through the passenger side and scooted over to the driver’s seat. The whole reason I was working at Tropical Smoothie was to save up enough money to buy my own car. I was hoping to have something more respectable to drive during my senior year of high school. 

I cranked the old thing up and started on my way home. But soon enough, I spotted Deja walking on the side of the road. There was no sidewalk here, the light was low, and she was dangerously close to the passing cars. I pulled over and offered her a ride. She got in and explained that she was on her way home. Apparently she didn’t have a car and had been walking to work every day. I couldn’t believe it. Here I was complaining about my set of wheels, while Deja didn’t have any to begin with.

We got to talking, and she confessed that she had been having a tough time. You would never know from the way she was so cheerful at work, but Deja had a lot on her plate. She was taking care of her mother, her boyfriend had just lost his job, and she was worried about making ends meet. And of course, she was expecting a baby in five months. On top of all that, she had been walking nearly a mile to and from work every day. The whole thing was a real eye opener, and made me reconsider some things in my own life. 

For one, I didn’t mind driving my dad’s truck anymore. It was banged up, sure, but it was a lot better than nothing. My mindset had changed. I appreciated the truck now. I began to think about other things differently, too. I started making mental notes of all the things in my life I was thankful for — my family, my friends, my health. I became grateful for what I had, instead of obsessing over the things I didn’t. 

I also gained more awareness of the world outside my own little bubble. My encounter with Deja had shown me first-hand that everyone is dealing with their own problems, some worse than others. So I started paying more attention to my friends, family members, and coworkers. I started listening more and asking how I could help. I also gave Deja a ride home for the rest of the summer. 

These are all small things, of course, but I think they make a difference. I realized I’m at my best when I’m not fixated on my own life, but when I’m considerate of the lives around me. I want to keep this in mind as I continue to grow and develop as a person. I want to continue to search for ways to support the people around me. And most importantly, I want to keep things in perspective.

Too often we can be focused on our own problems that we fail to realize that everyone has their own things going on in their lives, too.  This essay showcases how it’s important to put things in perspective, a skill that certainly will prove invaluable in college… and not just in the classroom.  Another reason I like this essay is because it provides deeper insight into the student’s life.  Sure, you might have mentioned in your activities list that you have a job.  But as this essay does, you can show why you have the job in the first place, what your responsibilities are, and more.

A few last tips

We hope these essay examples gave you a bit of inspiration of what to include in your own. However, before you go, we’d like to send you off with a few (personal statement) writing tips to help you make your essays as lovely as the memories and anecdotes they’re based off of. Without further ado, here are some of our best tips for writing your personal statements:

1. Open strong

College admissions officers read many, many essays (think 50+) a day, which can sometimes cause them to start blending together and sounding alike. One way to avoid your essay from simply fading into the background is to start strong. This means opening your essay with something memorable, whether an interesting personal anecdote, a descriptive setting, or anything else that you think would catch a reader’s attention (so long as it’s not inappropriate). Not only might this help college admissions officers better remember your essay, but it will also make them curious about what the rest of your essay will entail.

2. Be authentic

Perhaps most important when it comes to writing personal statement essays is to maintain your authenticity. Ultimately, your essays should reflect your unique stories and quirks that make you who you are, and should help college admissions officers determine whether you’d truly be a good fit for their school or not. So, don’t stress trying to figure out what colleges are looking for. Be yourself, and let the colleges come to you!

3. Strong writing

This one may seem a little obvious, but strong writing will certainly appeal to colleges. Not only will it make your essay more compelling, but it may show colleges that you’re ready for college-level essay writing (that you’ll likely have to do a lot of). Just remember that good writing is not limited to grammar. Using captivating detail and descriptions are a huge part of making your essay seem more like a story than a lecture.

4. Proofread

Last but not least, remember to proofread! Make sure your essay contains no errors in grammar, punctuation, and spelling. When you’re done proofreading your essay yourself, we would also recommend that you ask a teacher, parent, or other grammatically savvy person to proofread your essay as well.

Final thoughts 

With those in hand, we hope you now have a better sense of how to write your personal statement. While your grades and test scores are important when it comes to college admissions, it’s really your essays that can “make” or “break” your application. 

Although this may make it seem like a daunting task, writing an amazing personal statement essay is all about effort. Thus, so long as you start early, follow the advice listed above, and dedicate your time and effort to it, it’s entirely possible to write an essay that perfectly encapsulates you. Good luck, and happy writing!

Also see:  Scholarships360’s free scholarships search tool

Key Takeaways

• It may take some people longer than others to know what they want to write about, but remember that everyone, including you, has something unique to write about!
• Personal statements should be personal, which means you should avoid being too general and really strive to show off what makes you “you”
• Time and effort are two of the most important things you can put into your personal statement to ensure that it is the best representation of yourself
• Don’t forget to ask people who know you to read your work before you submit; they should be able to tell you better than anyone if you are truly shining through!

Frequently asked questions about writing personal statements 

How do you write a powerful personal statement, what makes an amazing personal statement, how do you start an amazing personal statement, scholarships360 recommended.

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6 Writing Exercises for Personal Statement Brainstorming

July 16, 2020

The idea of writing a personal statement can be scary for a lot of students. It’s a major component of your college application and can often be the only time the admissions committee gets to read your writing. Somehow, within the span of 650 words maximum, you’re supposed to showcase your personality, writing ability, and overall growth by responding to one of several open-ended prompts. But don’t worry, we’re here to help you. This blog contains 6 writing exercises to get you started with personal statement brainstorming .

What is the Personal Statement? 

Whether you’re applying using the Common App, Coalition App, or a school specific app, it’s likely you’ll need a personal statement. (The UC and Texas application systems a different story)

For the purposes of this blog post, we’ll be concentrating on personal statement brainstorming specifically for the Common App . The Common App gives you 7 potential prompts to choose from which haven’t changed in the past few years. Why? Because they’re vague and open to interpretation, meaning they give students a LOT of leeway about what to discuss. The last prompt lets you write about anything in case your idea doesn’t fit into one of the other categories, so this essay is completely open to any story you want to tell. Let’s take a look…

The Prompts:

• Some students have a background, identity, interest, or talent so meaningful they believe their application would be incomplete without it. If this sounds like you, please share your story.
• The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience?
• Reflect on a time when you questioned or challenged a belief or idea. What prompted your thinking? What was the outcome?
• Describe a problem you’ve solved or a problem you’d like to solve. It can be an intellectual challenge, a research query, an ethical dilemma — anything of personal importance, no matter the scale. Explain its significance to you and what steps you took or could be taken to identify a solution.
• Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.
• Describe a topic, idea, or concept you find so engaging it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more?
• Share an essay on any topic of your choice. It can be one you’ve already written, one that responds to a different prompt, or one of your own design.

What Do These Prompts Want You to Achieve?

It’s valuable that the prompts push you to reflect because the best personal statements showcase your voice and passion. These prompts sound like big questions, but they are trying to push you. 

Each prompt gives you the chance to showcase and reflect upon a specific time in your life. A strong personal statement showcases your voice and passion. An excellent personal statement does that AND demonstrates a moment of personal growth. That doesn’t mean you have to pick something entirely unusual or a huge event — sometimes it’s the smallest and most mundane of moments that shape our understanding of ourselves, from a conversation with a stranger to the routine act of making a favorite sandwich. Ultimately, the best personal statements will end with you (mentally and emotionally) in a different place than where you started. 

How Do I Get Started?

So now you know what you’re supposed to achieve with the personal statement… but how do you come up with a topic? Sitting down and staring at the blank page and blinking cursor isn’t going to help you craft your essay. First you need to brainstorm. Here are 6  writing exercises for personal statement brainstorming that can help you get your creativity going.

Writing Exercise 1: Create an Idea Bank . 

You can find inspiration for your personal statement anywhere at any time. Keep a journal, open Word document, notebook, or note on your phone where you write down any anecdotes or thoughts regarding important moments or events in your life. This will give you potential material for a great personal statement.

You can start this as early as freshman year! Remember, your personal statement should focus on a moment of growth during high school -- if something formative happened to you when you were younger, it’s okay to mention that and use it in the framework of your essay, but colleges want to know what you’re like NOW. Jot down any and all thoughts that come to mind in your idea bank, and you can later take a step back and consider which topics best showcase who you are.

Writing Exercise 2:  Reflective Writing Experiment

Writing reflectively is hard. Thinking about what you’ve done, why you did it, what it meant to you, and what you might change can be difficult. You need to get in the habit of being able to think deeply about your interests and experiences. As you think about personal statement brainstorming , start getting in that mode by responding to some more general prompts. Write a paragraph or more in response to a question and see where it takes you. 

Here are some prompts to get you started:

• What are the high school moments that are most memorable to you? Why?
• Is there something you spend a lot of time thinking about? If so, how have you explored that interest? 
• How do you spend your free time?
• How have you grown in the past year?
• What’s your favorite memory? Why?
• Was there a particular incident that shaped your perspective?

Writing Exercise 3:  Word Association

Start generating a list of potential topics. Don’t limit yourself or set any expectations about finding the “perfect” topic. This is meant to get you to start thinking about all the things that make you YOU. What’s important to you? Why? When you think about yourself and what makes you unique, what comes to mind? Write it down. The personal statement helps convey the perspective that only you can bring — take advantage of it.

Writing Exercise 4:  Work Backwards

This might sound counterintuitive, but you need to think about your application holistically and see what’s missing. What do you want the admissions committee to know about you from looking at your activities, honors, essays, and the rest of your application? Are you someone who loves physical activity and consistently played three varsity level sports while also volunteering at your library? Are you a talented artist who hopes to explore other fields in college? 

As part of personal statement brainstorming , think about what you want the application committee to know about you, and then figure out where there are gaps. If you’re that sports enthusiast who hasn’t had the chance to talk about the importance of volunteering in an essay yet, maybe the personal statement is where you focus on your love of community service (so long as you have the experiences to back it up!). Don’t invent a brand new interest for the purposes of your personal statement; think about what you’ve already introduced and use it as a place to expand on that experience. Just remember -- the personal statement should not be a regurgitation of your activity list. Instead, it’s a time to think about what your interests and experiences say about you. 

Writing Exercise 5: The Mind Map -

If you’re more of a visual learner, this might be the right fit for you. Mind mapping helps you think of the big picture. Start with thinking about a topic, and then envision how the essay will play out -- write down how each idea might link to the previous. 

For example, your topic might be that you want to go into medicine… but how does that turn into an essay?

Want to be pre-med ---> hope to help people ---> times I’ve done that -- volunteering at a clinic; working in a hospice, organizing a fundraising drive for that hospice 

And so on. You can map out a potential personal statement without having to commit to an actual topic. Instead, you can map out several potential essays and pick the most interesting and unique one.

Writing Exercise 6: Your Stories from Every day Life

As you continue exploring topics, think about if there's one or two stories that you tell everyone about yourself. Write it down. Then take a look. What have you highlighted? What did you leave out? Is this an accurate portrayal of yourself? This exercise can help you narrow down what matters to you — what you see as a core component of yourself. You can use this exercise to determine which parts of you are significant enough for the personal statement.

Once you’ve completed your personal statement brainstorming session, you’ve hopefully got a list of potential topics. So start writing! You’ll need to revise and produce multiple drafts. Get as many people to give you feedback as possible -- your friends, family, and teachers. You might also need to write multiple versions to see which idea is the best for your personal statement. Although the editing and polishing are important steps, the brainstorming process is what gets your essay started. Good luck!

Tags : Personal Statement , personal statement brainstorming , common application essays , essay writing , essay brainstorming , writing exercises

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I'm starting to work on my college application personal statement but I'm having a hard time coming up with topics to write about. How did you guys come up with ideas for your own personal statements? Any suggestions on brainstorming techniques or ways to figure out what part of my life to focus on?

I understand where you are coming from—coming up with a unique and personal topic for your personal statement can be challenging! Here are a few suggestions to help you brainstorm:

1. Reflect on your values and passions: What are the things in your life that you deeply care about or that drive you? Brainstorm a list of values and passions, and then try to think of specific experiences in your life that connect to those aspects.

2. Consider your personal growth: Think about the moments when you faced a challenge or overcame an obstacle and what you learned from that experience. Personal growth stories are often well-received, as they showcase your maturity, resilience, and self-awareness.

3. Analyze your hobbies and interests: Sometimes, a unique hobby or interest can serve as a strong basis for a personal statement. Write about how that hobby has shaped your life, any lessons you've learned through it, or how it reveals something unique about your personality.

4. Focus on relationships and community: Reflect on important relationships and communities in your life. These could include family members, friends, mentors, or any group to which you have a strong connection. Write about how these relationships have influenced you, taught you valuable lessons, or helped shape your identity.

5. Create a mind map: Write down significant events, memories, and experiences on a piece of paper. Then, draw connections between related ideas. This visual approach can help you identify patterns and potential topics that you might not have considered.

6. Freewrite: Set a timer for 10-15 minutes and just start writing about anything that comes to your mind. Don't worry about grammar, structure, or coherence. The goal is to let your thoughts flow freely and see what ideas emerge.

After you've tried some of these techniques, take a step back and look for common themes or stories that stand out to you. Once you've chosen an idea, try to frame it in a way that showcases your personal qualities and accomplishments. Remember that your personal statement should not only tell a compelling story but also offer a thoughtful reflection on how that story has shaped the person you've become. Good luck!

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How to Brainstorm for the Personal Statement: A Mini-Guide

It’s difficult. It’s a pain in the ass to figure out a topic or narrative for your personal statement.

I know it all too well: sit down, open laptop, start typing.

And nothing.

Nothing comes to mind, nothing gets written. Writer’s block commences and frustration sets in.

It’s difficult to write about yourself, especially with so much on the line.

People often recommend that you take an inventory of transformative events in your life or past accomplishments. In other words, they’re recommending you do what you’ve already been trying to do, except they suggest a more concrete goal for the brainstorming.

That approach is still difficult and, for some, requires mental gymnastics. It still requires you to pick out parts of your life from a plethora of experiences that only exist in your mind .

I recommend something different, and have found it to work consistently.

Write your life story. Sit down and just free write as much of your life story as you can think of. And then take a break.

If a day later, you realize you have more to add to the story, then by all means go back and add.

If you covered everything in your initial free write, then it’s time for the next step.

Go through your life story and pick out transformative events or past accomplishments. Pick out patterns or experiences that define you. You’ll see a narrative start to protrude its head and you’ll have the pieces you need to tell your story right in front of you.

Of course, this is only the beginning of your personal statement writing journey, but it’s a big step in the right direction and a great place to start.

Good luck, and happy brainstorming!

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How To Write a Personal Statement That Stands Out

Table of contents

Laura Jane Bradbury

A personal statement is a chance to highlight your unique qualities, skills, and experiences, all while showcasing your personality.

But whether you're applying for university, a job, or funding, it can be daunting to write about yourself. To increase your chances of getting accepted, it's important to know how to create an effective personal statement.

In my six years as a copywriter, I’ve written many personal statements that get results. In this article, I’ll guide you through what to include, what to avoid, and how to tailor a personal statement based on your application type.

Key Takeaways

• A personal statement is an opportunity to share your unique qualities, experiences, and skills.
• It should always relate to the course, job, or funding you are applying for.
• Include accomplishments and experiences that demonstrate how suited you are to the position or course you are applying for.
• Use clear and simple language to ensure your points are understood.

Your personal statement should be concise and demonstrate how you fit the position or opportunity you’re applying for. It’s important to keep information relevant, rather than listing all of your skills and accomplishments.

Follow these steps to accurately write and tailor your statement.

Understand your prompt

Before you start, make sure you understand what's expected of you. Are there specific instructions, keywords, or phrases that stand out in your prompt? Read through it thoroughly and note the requirements. You can then brainstorm ideas for each point.

Let's say I'm applying for a university journalism course. I've been asked to write a statement that shares why I'm interested and why I would be a good fit. I can use columns to plan my content:

Putting your ideas together first makes it easier to stay on track. Otherwise, you might lose focus and include irrelevant information. 

Show, don't just tell

Once you’ve listed your experiences, skills, and accomplishments, consider how you can demonstrate them with examples. Take a look at the list you created during the previous exercise and organize your points so you have clear examples and proof.

This technique helps you demonstrate your experiences and how they tie in with your application.

When telling anecdotes, use engaging stories that demonstrate your skills. For instance, a story about how I handled a fast-paced news internship proves I work well under pressure. 

Start strong

Recruiters, application tutors, and funders read lots of personal statements. You can make yours stand out with an engaging introduction.

Examples of a strong opening include:

A meaningful statistic

This draws readers in and increases credibility: 

"Communication is the key to marketing success, according to Business Marketing News. With five years of experience communicating and delivering campaigns to global clients, I have the skills and passion to add value to your team."

A personal story

Anecdotes connect the reader with the author’s real-life experience: 

"My first exposure to microbiology was during my time as a research assistant for a microbiologist. I was fascinated by the complex and intricate processes within cells."

An alarming statement

This piques the reader’s interest by making an issue seem urgent:  

“ The fashion industry churns out clothes at an alarming rate, causing mass production of synthetic fibers and harsh chemicals which have a detrimental impact on the planet. Funding my sustainability initiative is vital to mitigating this environmental impact." 

Avoid cliches such as "From a young age, I have always loved...." and "For as long as I can remember, I have had a passion for..."

Pro tip: Use Wordtune Editor 's Shorten feature to cut unnecessary fluff and make your intro sharper. Simply type in your sentence and click Shorten to receive suggestions.

Get Wordtune for free > Get Wordtune for free >

Admission committees and employers appreciate sincerity and authenticity. While it may be tempting, avoid exaggeration. You can better emphasize your skills and personality by being honest. For instance, rather than claiming I read every type of newspaper in my journalism application, I can focus on my dedication to reading The New York Times.

Your writing style should also feel genuine. Instead of trying to impress with complex language and fancy words, keep sentences simple and direct . This makes them more effective because they’re easier to read. 

Address weaknesses

Addressing weaknesses can show your willingness to confront challenges. It also gives you a chance to share efforts you have made for improvement. When explaining a weakness, exclude excuses.

Instead of saying "I didn't achieve my expected grades due to work commitments impacting my studies," try “While I didn't achieve my expected grades, I am now working with a tutor to help me understand my weak areas so I can succeed in your program.”

Wordtune’s Spices feature can help you develop counterarguments to weaknesses. In the Editor, highlight your text, click on Spices, and then Counterargument . Here’s an example:

Using Wordtune’s suggestion, I can highlight my eagerness to learn and provide examples to support my argument.

Highlight achievements

This is your chance to shine! A personal statement should highlight your best qualities — provided they relate to your prompt.

Ask yourself:

• What are your skills and strengths? Identify both academic and non-academic abilities such as critical thinking, problem-solving, and teamwork.
• What challenges have you faced? Reflect on how you have overcome significant challenges and how these experiences have helped you grow. For example, completing a course, learning a new language, or starting a business.
• What are your unique selling points? Consider what sets you apart from other applicants. For example, you may have a unique set of technical skills or experience learning in a different country.
• How have your achievements shaped your goals and aspirations? Sharing your goals shows that you think long-term and have taken the time to make sure you’re applying for the right opportunity.

Connect with the institution or company

Tailor your statement to the specific institution or company you're applying to — this shows you understand their values and have carefully considered where you want to seek opportunities.

To do this, head to the company or institution’s website and look for the About page. Many organizations include a mission statement on this page that conveys its purpose and values.

For example, universities often include their values under “Community” or “Student Life” sections. Here, Princeton University’s “In Service of Humanity” section highlights how they value using education to benefit society. Applicants can engage with this by explaining how they interact with their communities and seek to use their education to help others.

You can also research a company or institution’s social media. Look for similarities — maybe you both prioritize collaboration or think outside the box. Draw upon this in your personal statement. 

End with a strong conclusion

A strong conclusion is clear, concise, and leaves a lasting impression. Use these three steps:

• Summarize the main points of your statement. For example, “My experience volunteering for the school newspaper, along with my communication skills and enthusiasm for writing, make me an ideal student for your university."
• Discuss your future . Share your future ambitions to remind the reader that you’ve carefully considered how the opportunity fits into your plans.
• Include a closing statement. End on a positive note and offer the reader a final explanation for why you would be a great match. For instance, “Thank you for reviewing my statement. I am confident my skills and experience align with the role and your company culture.”

Tip: Learn more about writing an effective conclusion with our handy guide . 

Different types of personal statements

Now you know how to write a personal statement, let’s look at what to focus on depending on your application type.

The length of your personal statement will vary depending on the type. Generally, it should be around 500 words to 650 words . However, a university application is often longer than a statement for a job, so it’s vital to determine what is expected of you from the beginning.

Whatever the length, it’s important to remove and edit content fluff , including any repetition or copy that does not relate to your prompt.

Personal statement checklist

Use this checklist to ensure that your statement includes: 

• An engaging introduction.
• Clear examples of your experiences, skills, and expertise. 
• A commitment to improvement, if required.
• Any applicable achievements. 
• A direct connection to the company or institution’s values.
• A strong conclusion that summarizes information without adding new content.
• Authentic, simple language.

Personal statements are an opportunity to delve deeper and share who you are beyond your grades or resume experience. Demonstrate your ability with anecdotes and examples, address any weaknesses, and remember to use genuine and simple language. This is your place to shine, so follow our tips while displaying your unique personality, and you’ll be sure to stand out from the crowd.

Want to get started and create a powerful introduction? Read our step-by-step guide .

What is the difference between a cover letter and a personal statement?

A cover letter expresses your interest in a position and introduces you to an employer. It’s typically shorter and focuses on your qualifications, skills, and experience for a particular role. A personal statement, however, is common for a job, internship, funding, or university application. It explores your background, goals, and aspirations, as well as your skills and experience.

What is the purpose of a personal statement?

A personal statement is an opportunity to stand out by detailing your background, experiences, and aspirations. It should explain why you are interested in and a good match for the company or institution you are applying to.

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Stumped? Brainstorming Ideas for Personal Statements: How to Effectively Tap Into Your Inner Creativity

Categories: Brainstorming

So you have to write your personal statement, but about what exactly?

“I’m great. The End.” ­­­­If it were only that easy, you wouldn’t be reading this.  First things first:

Breaking Writer’s Block

We all have it. It happens.  Usually, the time we set aside to finish a task like writing a personal statement or essay isn’t the same time that our creative juices are flowing.  Duly noted, now what? I go into more detail about writer’s block in How to Overcome Writer’s Block ; however, now, the most important thing to do is to think about your process for writing.  It is much easier to come up with ideas once you have the groundwork laid out for the structure of your personal statement.

Personal Statement Structures (Examples)

Short Narrative (Single Experience):

Now, I’m not saying you need an outline. It is always helpful, but that isn’t what I mean by structure.  What I mean by structure is the angle at which you approach your writing.  For instance, you can write in a narrative style about a particular situation that demonstrates your best personal and professional qualities.  Maybe a company or firm you worked for, a volunteer organization or a business you started might provide a single set of succinct events that contain all the attributes you want to relay to the readers of your personal statement.

Personal Statements are short, so this approach of using a single set of interconnected events which create a concise narrative really takes full advantage of the limited space provided if done properly.  This method will allow you to give interesting details about a certain experience you would otherwise not be able to tell.  It is also an exceptional method for capturing a reader’s attention because inherently everyone enjoys a good story (key word being “good” in that previous sentence.)  A dull story will not help you.

Brief Experience-Building Chronological Timeline (Multiple Experiences):

Sometimes, you just do not have an experience that lends itself to being made into a short daytime Made-for-TV movie like the previous example, meaning it will not translate well into a narrative about a single situation.  In this case if you want to include multiple experiences in your personal statement, you should try the chronological experience-building timeline approach.  Using this method, you will show the reader what led you to the path you are on now, demonstrating reasons for your intentions along the way.  This timeline will not only include what you have done in the past and what you are doing now but also what you plan to do in the future with your degree while you are in school as well as after you graduate.

You will want to start with the first experience that logically began the path you are on now.  You do not want to start with: “Well, I was born, and then I went to grade school, junior high, high school, had my first job, blah, blah, blah…”  This is not interesting and is too much information.  Your personal statement must be short and to the point.

You also do not want to restate your resume; although, using this method, it might be tempting to do so.  Nevertheless, remind yourself that not everything on your curriculum vitae is relevant to the program you are applying to now.  Nor does it really make clear exactly what you got out of those experiences.  Using a brief experience-building timeline will not only show why you initially were interested in each step and what you got out of it but also how it led to the next logical step (aka your next experience on your chronological timeline).

So you might be asking: “Does this mean I need to include every job or experience that might have happened during that period of time?”  The answer is clearly no.  Realistically, for this type of personal statement, you want between two and four worthwhile experiences that transition into each other in a believable manner and all lead to where you are now in your decision to apply.

An example of this could be as follows in your brainstorming outline:

Experiences to use in personal statement about pursuing a law degree to practice intellectual property law in the maritime industry:

• Life Guarding – became interested in people’s safety swimming in the ocean at a young age because I knew someone that almost drowned (or my brother was a life guard, etc.)
• Volunteer Coast Guard – wanted to learn more about seafaring vessels while saving lives and doing my part as a volunteer.
• Sailing Club – as an undergraduate engineering student I became interested in the design of ships and their propulsion technology.
• Law Firm – as a legal assistant I worked for attorneys specializing in nautical technology patents, sparking my interest in law, and leading me down the path to becoming a lawyer to pursue intellectual property litigation in the maritime industry.

This example clearly shows the logical steps in the candidate’s path towards going to law school as well as what he wants to pursue during law school and on into his professional career afterward.  Your experiences might not be as clear cut, but many scenarios can work using this method.  The key is that the experiences mentioned build upon each other and lead the reader to believe not only will you be interested in the program for which you are applying but also that you have some experience in related fields.

Theme-Based Personal Statement (Multiple Experiences):

This type of personal statement is self-explanatory.  It can make use of personal as well as professional experiences.  They just all need to be wrapped together under one theme.  There are many themes to choose from such as: personal perseverance over hardships (e.g. financial, family/friend illness or death, prejudice, handicap, etc.), focus of interest (e.g. particular hobby, volunteer work, industry, craft, idea, etc. that can be related to the program or field to which you are applying in a meaningful way), innovative thinking (i.e. how attending the program you are applying for will help you achieve creating an innovative process, device, business, etc.), and many others.

Themes do not have to have any chronological order to their events; however, you may want to organize your ideas chronologically if that makes the most sense.  If not, you should order your experiences in a way that best supports your main theme.

These are just a few methods for structuring a personal statement.  They are not totally exclusive to each other, and they are not an exhaustive list.  They do and can overlap if the writer wishes so; however, they are a starting point for thinking about ideas to use to build your personal statement.  It is kind of like creating a sketch of a painting with a pencil and then filling it in by painting over it, using the lines as a guide to get you started.

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How to Come Up With an Idea for a Personal Statement

The importance of the personal statement can hardly be understated – the perfect personal statement can mean the difference between an acceptance, a rejection, or a waitlist letter . Frustratingly, for all its significance, the personal statement is notoriously tricky to master.

A great personal statement is meant to be an exploration of what motivates a student. However, it’s difficult to distill your deepest passions and most significant experiences into a 650-word essay. How are you supposed to choose what topic to write on?

Thankfully, we at CollegeVine have your back. Read on for our tips on how to choose the perfect subject for your personal statement.

What’s the Point of the Personal Statement?

Before we share our advice on how to choose a topic for a personal statement, we first want to address what purpose a personal statement serves in the context of your application.

Holistic admissions seek to consider not only tangible accomplishments, such as grades and accolades, but also the character of applicants. Are they truly dedicated to their passions? Do they actively seek to contribute to their community? Do they possess a genuine spirit of intellectual curiosity?

All these questions and more may factor significantly into an admissions committee’s final decision on an applicant, but they can’t easily be answered by test scores or extracurricular activities. That’s where the personal statement comes in.

A personal statement serves a dual purpose: not only does it allow a student to demonstrate their writing ability (which can be the most important skill you’ll need for success in college and your career) but it also communicates some aspect of the student’s life, be it their passion for a certain sport or activity, the adversity they’ve faced, or a unique perspective that allowed them to thrive in high school.

The aptly-named personal statement is intended to portray a side to the applicant that isn’t reflected elsewhere in the application. Accordingly, a safe, run-of-the-mill personal statement is unlikely to wow an admissions committee, while a creative and bold personal statement that allows admissions officers to understand an applicant in a new light can have a huge positive impact on an application.

Go With Your Gut, Not Your Resume

The most popular prompt on the Common Application reads as follows:

“Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.”

There are many students who read this prompt and immediately know what to write on; a lifelong illness or other significant adversity, a defining personal characteristic or ability, or a unique set of life circumstances could all be great material for a personal statement. If this sounds like you, by all means, pursue this topic!

However, circumstances like this aren’t the norm for most students. Many students look at this prompt and brainstorm for hours before deciding to answer the prompt with a description of a sufficiently impressive accomplishment or extracurricular activity.

The truth is, unless you feel an award or your involvement in an extracurricular activity has significantly impacted who you are, what you want to study, or any other aspect of your educational career, it’s probably not your best bet. This prompt, and the personal statement in general, are not intended as another outlet for you to list your various accomplishments and awards.

Put a Spin on Your Extracurriculars

This isn’t to say that you can’t talk about extracurricular accomplishments in your essay; like we said before, the personal essay is supposed to be an opportunity for you to showcase your primary passions and motivations. It’s very likely that the research project you completed or the piano concert you performed in have inspired you to pursue a certain path or informed your work ethic, dedication, patience, or any number of personal characteristics.

If you have an extracurricular activity or experience that you wish to write about for your personal statement, we encourage you to do so! It’s important to keep in mind, though, that unless this activity or accomplishment is extremely distinctive, there are likely hundreds, if not thousands of other applicants with similar stories.

The key to writing about these experiences – championship sports games, victories at academic competitions, and the like – is putting a unique spin on how they affected you. One way to do this is via figurative language ; a commonly used device is a conceit, or extended metaphor, that can add a layer of complexity to a straightforward story (check out our blog post on how to use rhetorical devices in your personal statement for advice on conceits and more!).

The key to writing about extracurriculars is to establish a connection between the extracurricular and how it’s affected who you are and your academic career. If it’s obvious that you’re only mentioning an award or activity for its own sake and not to showcase a larger aspect of your personality or academic history, it won’t make for a very effective personal statement.

Embrace Adversity, but Don’t Exploit It

It’s common advice to stay away from “sob stories” in college applications: tales of difficult circumstances or adversity in a student’s life intended more to elicit sympathy from an admissions committee than to demonstrate the student’s academic, extracurricular, or personal merit.

While it’s true that your personal statement shouldn’t be a detailed account of all your woes, that doesn’t mean you can’t draw upon challenging life circumstances when writing your essay.

Just as with extracurriculars, the key to successfully recounting a tale of adversity in your personal statement is by explaining how that situation has shaped who you are as a person and student.

Therefore, if you choose to describe difficult circumstances in your essay, they shouldn’t make up the entirety of its content; rather, they can offer context on personal circumstances, while the thesis and bulk of the essay focus on describing how dealing with adversity has allowed the applicant to become who they are and achieve what they have.

The ability to overcome adverse circumstances and achieve success is highly prized by admissions committees. When skillfully done, essays addressing personal struggles can be highly effective and moving. What’s important to remember is that your story of hardship should serve as a springboard for a broader discussion of your personality, goals, and ambitions — not as a crutch to rely on to win the hearts of admissions officers.

Don’t Shy Away From the Mundane

Oftentimes, students brainstorming ideas for their personal statement worry because they’ve never had any especially exotic or inspiring experiences to write about. As is the case with extracurriculars, students who don’t have incredibly unique experiences may feel like they share the same story as thousands of other applicants; how can commonplace, everyday experiences match up to the grand tales some students have to tell?

In truth, though such distinctive situations may make for great personal statements if executed correctly, they are by no means necessary to have a powerful personal statement. Some of the best personal statements are crafted from circumstances, experiences, or characteristics that may seem unremarkable on the surface, but in which the author has found a deeper meaning or which serve as a platform for a wider philosophical discussion.

For example, a member of our team wrote her essay on her distinctive hair, and how it was a reflection of her larger struggle as a Hispanic student in a predominantly white community. Essays on the mundane can be so effective because they allow an applicant to showcase their unique perspective on life without the distraction of exotic or exciting happenings.

Inspiration for a moving personal statement can be found in the most unexpected of places. Never discount an idea because it seems too dull or “out there!” What’s important is finding a creative way of describing who you are and what motivates you in a way that sets you apart from everyone else. Everyday experiences at home, at school, with friends, can all be sources of inspiration, so keep an open mind!

Perhaps you have a certain ritual or tradition you’ve always shared with family, or you remember one class activity that helped you realize how much you truly love learning – these experiences, when described from the viewpoint of how they’ve shaped your personality or ambitions, can make for engaging personal statements.

Writing a personal statement is hard, and for many students, thinking of a topic is the hardest part. It’s never too early to start brainstorming on what you might write on, so that once you’re sure of the message you want to communicate, you can focus on choosing the perfect way to deliver it. Following our tips above, you’ll be well on your way to writing a personal statement that sets you apart from the competition!

Want help with your college essays to improve your admissions chances? Sign up for your free CollegeVine account and get access to our essay guides and courses. You can also get your essay peer-reviewed and improve your own writing skills by reviewing other students’ essays.

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How to Brainstorm for an Essay

Once you get going on a paper, you can often get into a groove and churn out the bulk of it fairly quickly. But choosing or brainstorming a topic for a paper—especially one with an open-ended prompt—can often be a challenge.

You’ve probably been told to brainstorm ideas for papers since you were in elementary school. Even though you might feel like “brainstorming” is an ineffective method for actually figuring out what to write about, it really works. Everyone thinks through ideas differently, but here are some tips to help you brainstorm more effectively regardless of what learning style works best for you:

Tip #1: Set an end goal for yourself

Develop a goal for your brainstorm. Don’t worry—you can go into brainstorming without knowing exactly what you want to write about, but you should  have an idea of what you hope to gain from your brainstorming session. Do you want to develop a list of potential topics? Do you want to come up with ideas to support an argument? Have some idea about what you want to get out of brainstorming so that you can make more effective use of your time.

Tip #2: Write down all ideas

Sure, some of your ideas will be better than others, but you should write all of them down for you to look back on later. Starting with bad or infeasible ideas might seem counterintuitive, but one idea usually leads to another one. Make a list that includes all of your initial thoughts, and then you can go back through and pick out the best one later. Passing judgment on ideas in this first stage will just slow you down.

Tip #3: Think about what interests you most

Students usually write better essays when they’re exploring subjects that they have some personal interest in. If a professor gives you an open-ended prompt, take it as an opportunity to delve further into a topic you find more interesting. When trying to find a focus for your papers, think back on coursework that you found engaging or that raised further questions for you.

Tip #4: Consider what you want the reader to get from your paper

Do you want to write an engaging piece? A thought-provoking one? An informative one? Think about the end goal of your writing while you go through the initial brainstorming process. Although this might seem counterproductive, considering what you want readers to get out of your writing can help you come up with a focus that both satisfies your readers and satisfies you as a writer.

 Tip #5: Try freewriting

Write for five minutes on a topic of your choice that you think could  be worth pursuing—your idea doesn’t have to be fully fleshed out. This can help you figure out whether it’s worth putting more time into an idea or if it doesn’t really have any weight to it. If you find that you don’t have much to say about a particular topic, you can switch subjects halfway through writing, but this can be a good way to get your creative juices flowing.

Tip #6: Draw a map of your ideas

While some students might prefer the more traditional list methods, for more visual learners, sketching out a word map of ideas may be a useful method for brainstorming. Write the main idea in a circle in the center of your page. Then, write smaller, related ideas in bubbles further from the center of the page and connect them to your initial idea using lines. This is a good way to break down big ideas and to figure out whether they are worth writing about.

 Tip #7: Enlist the help of others

Sometimes it can be difficult coming up with paper topics on your own, and family and friends can prove to be valuable resources when developing ideas. Feel free to brainstorm with another person (or in a group). Many hands make light work—and some students work best when thinking through ideas out loud—so don’t be afraid to ask others for advice when trying to come up with a paper topic.

Tip #8: Find the perfect brainstorming spot

Believe it or not, location can make a BIG difference when you’re trying to come up with a paper topic. Working while watching TV is never a good idea, but you might want to listen to music while doing work, or you might prefer to sit in a quiet study location. Think about where you work best, and pick a spot where you feel that you can be productive.

Tip #9: Play word games to help generate ideas

Whether you hate playing word games or think they’re a ton of fun, you might want to try your hand at a quick round of Words With Friends or a game of Scrabble. These games can help get your brain working, and sometimes ideas can be triggered by words you see. Get a friend to play an old-fashioned board game with you, or try your hand at a mobile app if you’re in a time crunch.

Tip #10: Take a break to let ideas sink in

Brainstorming is a great way to get all of your initial thoughts out there, but sometimes you need a bit more time to process all of those ideas. Stand up and stretch—or even take a walk around the block—and then look back on your list of ideas to see if you have any new thoughts on them.

For many students, the most difficult process of paper writing is simply coming up with an idea about what to write on. Don’t be afraid to get all of your ideas out there through brainstorming, and remember that all ideas are valid. Take the time necessary to sort through all of your ideas, using whatever method works best for you, and then get to writing—but don’t be afraid to go back to the drawing board if a new inspiration strikes.

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10 Tips for Brainstorming Great Personal Statement Topics

Rebecca Joseph, Ph.D. started a great website called Get Me To College . The material that Dr. Joseph and her colleagues post on this website is too good not to share with our readers. Whether you are applying to a college as a freshman or transfer student, your personal statement is an important piece of your college application.

10 Tips for Brainstorming Great Personal Statement Topics Here are some creative ways to help get started with writing active, engaging essays that truly communicate your stories to admissions officers.

• Write your resume. Include everything you can from community college. Categorize your activities, community service, work, internships, athletics, arts, and more. Include descriptions of your leadership and initiative. Maybe in writing the resume, you will remember some key event or story that will turn into a great application essay.
• Start first with three short activity paragraphs. In writing them, make them as interesting and exciting as possible. Start with a story. Keep them to 1000 characters. Maybe one of these can turn into a long. Shorts are easier to throw away than longs and very useful for the Common Application and supplemental essays. None will ever go to waste.
• Make a culture bag to help think of your unique stories. Bring in artifacts of your ethnicity, gender, nationality, school, community, major activities, religion, and goals for future. These may spark a story, quality or way to connect your experiences to your culture and community.
• Write a list of your most quirky features. I love Stanford and Harvard’s supplemental Letter to Your Future Roommate. These letters are often so much more interesting than the other essays. Makshya wrote about her fetish for making lists and provided her list. Every item from her list could turn into a great essay starter. Samples from her list include: “I have the ability to create and develop different fonts in my handwriting” and “One of my favorite words is “ubuntu,” which means humanity in Xhosa.” Start with a list of what makes you, you. Make that will spark an essay topic.
• Look at sample essays posted on actual college websites. Connecticut College  offers great samples as does Carleton College .  Johns Hopkins  even provides admissions officers’ feedback after each sample essay. Reading these, you can see the huge range of topics. At least, you can see how they all begin with an amazing in the moment first paragraph. You can do the same.
• Read George Lyon’s “Where I’m From” Poem.  Think of where you are from. Read the poem to get ideas to write your own and start an amazing essay. This may help with the fourth Common Application prompt.
• Read past and present supplemental essay topics from other colleges. The University of Chicago has great supplementary essay topics every year. A couple of years ago, one topic was: “It Isn’t Easy Being Green” by Kermit the Frog. That turned into a great long essay for several kids I know who never applied to U Chicago. This year’s topics are great as well. Go to https://collegeadmissions.uchicago.edu/apply/essays/ and read the topics. Tufts also has great prompts at  http://admissions.tufts.edu/apply/essay-questions/ . Perhaps one of these topics will spark an idea.
• Follow Dr. Joseph’s Into, Through, and Beyond Approach. With your INTO, grab us into the story with a moment in time. That moment must reveal a core quality. Then go into two levels of THROUGH. THROUGH 1 provides the immediate context of the INTO. THROUGH 2 provides the overall context. End with a BEYOND that is not sappy but powerful. Think of a metaphor that guides you and weave through your story and into your ending.
• Great, great essays can take us through an event and weave in core features. Do not feel confined by any rules other than to engage and stimulate the admissions officers to see you come to life before them. And yes, you must grammar edit your essays.
• Don’t be bound by five paragraph essays. Your story will guide the form of the essay. You can use dialogue, quotes, song lyrics, poetry. Let your story and message guide you.

Bonus Idea: Read what colleges recommend on their sites. University of California, Berkeley has great advice with a multi-tiered site: http://students.berkeley.edu/apa/personalstatement/index.htm  The University of Michigan also helps with its tips for writing a great essay: http://www.admissions.umich.edu/drupal/essays/tips

Brainstorming

What this handout is about.

This handout discusses techniques that will help you start writing a paper and continue writing through the challenges of the revising process. Brainstorming can help you choose a topic, develop an approach to a topic, or deepen your understanding of the topic’s potential.

Introduction

If you consciously take advantage of your natural thinking processes by gathering your brain’s energies into a “storm,” you can transform these energies into written words or diagrams that will lead to lively, vibrant writing. Below you will find a brief discussion of what brainstorming is, why you might brainstorm, and suggestions for how you might brainstorm.

Whether you are starting with too much information or not enough, brainstorming can help you to put a new writing task in motion or revive a project that hasn’t reached completion. Let’s take a look at each case:

When you’ve got nothing: You might need a storm to approach when you feel “blank” about the topic, devoid of inspiration, full of anxiety about the topic, or just too tired to craft an orderly outline. In this case, brainstorming stirs up the dust, whips some air into our stilled pools of thought, and gets the breeze of inspiration moving again.

When you’ve got too much: There are times when you have too much chaos in your brain and need to bring in some conscious order. In this case, brainstorming forces the mental chaos and random thoughts to rain out onto the page, giving you some concrete words or schemas that you can then arrange according to their logical relations.

Brainstorming techniques

What follows are great ideas on how to brainstorm—ideas from professional writers, novice writers, people who would rather avoid writing, and people who spend a lot of time brainstorming about…well, how to brainstorm.

Try out several of these options and challenge yourself to vary the techniques you rely on; some techniques might suit a particular writer, academic discipline, or assignment better than others. If the technique you try first doesn’t seem to help you, move right along and try some others.

Freewriting

When you freewrite, you let your thoughts flow as they will, putting pen to paper and writing down whatever comes into your mind. You don’t judge the quality of what you write and you don’t worry about style or any surface-level issues, like spelling, grammar, or punctuation. If you can’t think of what to say, you write that down—really. The advantage of this technique is that you free up your internal critic and allow yourself to write things you might not write if you were being too self-conscious.

When you freewrite you can set a time limit (“I’ll write for 15 minutes!”) and even use a kitchen timer or alarm clock or you can set a space limit (“I’ll write until I fill four full notebook pages, no matter what tries to interrupt me!”) and just write until you reach that goal. You might do this on the computer or on paper, and you can even try it with your eyes shut or the monitor off, which encourages speed and freedom of thought.

The crucial point is that you keep on writing even if you believe you are saying nothing. Word must follow word, no matter the relevance. Your freewriting might even look like this:

“This paper is supposed to be on the politics of tobacco production but even though I went to all the lectures and read the book I can’t think of what to say and I’ve felt this way for four minutes now and I have 11 minutes left and I wonder if I’ll keep thinking nothing during every minute but I’m not sure if it matters that I am babbling and I don’t know what else to say about this topic and it is rainy today and I never noticed the number of cracks in that wall before and those cracks remind me of the walls in my grandfather’s study and he smoked and he farmed and I wonder why he didn’t farm tobacco…”

When you’re done with your set number of minutes or have reached your page goal, read back over the text. Yes, there will be a lot of filler and unusable thoughts but there also will be little gems, discoveries, and insights. When you find these gems, highlight them or cut and paste them into your draft or onto an “ideas” sheet so you can use them in your paper. Even if you don’t find any diamonds in there, you will have either quieted some of the noisy chaos or greased the writing gears so that you can now face the assigned paper topic.

Break down the topic into levels

Once you have a course assignment in front of you, you might brainstorm:

• the general topic, like “The relationship between tropical fruits and colonial powers”
• a specific subtopic or required question, like “How did the availability of multiple tropical fruits influence competition amongst colonial powers trading from the larger Caribbean islands during the 19th century?”
• a single term or phrase that you sense you’re overusing in the paper. For example: If you see that you’ve written “increased the competition” about a dozen times in your “tropical fruits” paper, you could brainstorm variations on the phrase itself or on each of the main terms: “increased” and “competition.”

Listing/bulleting

In this technique you jot down lists of words or phrases under a particular topic. You can base your list on:

• the general topic
• one or more words from your particular thesis claim
• a word or idea that is the complete opposite of your original word or idea.

For example, if your general assignment is to write about the changes in inventions over time, and your specific thesis claims that “the 20th century presented a large number of inventions to advance US society by improving upon the status of 19th-century society,” you could brainstorm two different lists to ensure you are covering the topic thoroughly and that your thesis will be easy to prove.

The first list might be based on your thesis; you would jot down as many 20th-century inventions as you could, as long as you know of their positive effects on society. The second list might be based on the opposite claim, and you would instead jot down inventions that you associate with a decline in that society’s quality. You could do the same two lists for 19th-century inventions and then compare the evidence from all four lists.

Using multiple lists will help you to gather more perspective on the topic and ensure that, sure enough, your thesis is solid as a rock, or, …uh oh, your thesis is full of holes and you’d better alter your claim to one you can prove.

3 perspectives

Looking at something from different perspectives helps you see it more completely—or at least in a completely different way, sort of like laying on the floor makes your desk look very different to you. To use this strategy, answer the questions for each of the three perspectives, then look for interesting relationships or mismatches you can explore:

• Describe it: Describe your subject in detail. What is your topic? What are its components? What are its interesting and distinguishing features? What are its puzzles? Distinguish your subject from those that are similar to it. How is your subject unlike others?
• Trace it: What is the history of your subject? How has it changed over time? Why? What are the significant events that have influenced your subject?
• Map it: What is your subject related to? What is it influenced by? How? What does it influence? How? Who has a stake in your topic? Why? What fields do you draw on for the study of your subject? Why? How has your subject been approached by others? How is their work related to yours?

Cubing enables you to consider your topic from six different directions; just as a cube is six-sided, your cubing brainstorming will result in six “sides” or approaches to the topic. Take a sheet of paper, consider your topic, and respond to these six commands:

• Describe it.
• Compare it.
• Associate it.
• Analyze it.
• Argue for and against it.

Look over what you’ve written. Do any of the responses suggest anything new about your topic? What interactions do you notice among the “sides”? That is, do you see patterns repeating, or a theme emerging that you could use to approach the topic or draft a thesis? Does one side seem particularly fruitful in getting your brain moving? Could that one side help you draft your thesis statement? Use this technique in a way that serves your topic. It should, at least, give you a broader awareness of the topic’s complexities, if not a sharper focus on what you will do with it.

In this technique, complete the following sentence:

____________________ is/was/are/were like _____________________.

In the first blank put one of the terms or concepts your paper centers on. Then try to brainstorm as many answers as possible for the second blank, writing them down as you come up with them.

After you have produced a list of options, look over your ideas. What kinds of ideas come forward? What patterns or associations do you find?

Clustering/mapping/webbing:

The general idea:

This technique has three (or more) different names, according to how you describe the activity itself or what the end product looks like. In short, you will write a lot of different terms and phrases onto a sheet of paper in a random fashion and later go back to link the words together into a sort of “map” or “web” that forms groups from the separate parts. Allow yourself to start with chaos. After the chaos subsides, you will be able to create some order out of it.

To really let yourself go in this brainstorming technique, use a large piece of paper or tape two pieces together. You could also use a blackboard if you are working with a group of people. This big vertical space allows all members room to “storm” at the same time, but you might have to copy down the results onto paper later. If you don’t have big paper at the moment, don’t worry. You can do this on an 8 ½ by 11 as well. Watch our short videos on webbing , drawing relationships , and color coding for demonstrations.

How to do it:

• Take your sheet(s) of paper and write your main topic in the center, using a word or two or three.
• Moving out from the center and filling in the open space any way you are driven to fill it, start to write down, fast, as many related concepts or terms as you can associate with the central topic. Jot them quickly, move into another space, jot some more down, move to another blank, and just keep moving around and jotting. If you run out of similar concepts, jot down opposites, jot down things that are only slightly related, or jot down your grandpa’s name, but try to keep moving and associating. Don’t worry about the (lack of) sense of what you write, for you can chose to keep or toss out these ideas when the activity is over.
• Once the storm has subsided and you are faced with a hail of terms and phrases, you can start to cluster. Circle terms that seem related and then draw a line connecting the circles. Find some more and circle them and draw more lines to connect them with what you think is closely related. When you run out of terms that associate, start with another term. Look for concepts and terms that might relate to that term. Circle them and then link them with a connecting line. Continue this process until you have found all the associated terms. Some of the terms might end up uncircled, but these “loners” can also be useful to you. (Note: You can use different colored pens/pencils/chalk for this part, if you like. If that’s not possible, try to vary the kind of line you use to encircle the topics; use a wavy line, a straight line, a dashed line, a dotted line, a zigzaggy line, etc. in order to see what goes with what.)
• There! When you stand back and survey your work, you should see a set of clusters, or a big web, or a sort of map: hence the names for this activity. At this point you can start to form conclusions about how to approach your topic. There are about as many possible results to this activity as there are stars in the night sky, so what you do from here will depend on your particular results. Let’s take an example or two in order to illustrate how you might form some logical relationships between the clusters and loners you’ve decided to keep. At the end of the day, what you do with the particular “map” or “cluster set” or “web” that you produce depends on what you need. What does this map or web tell you to do? Explore an option or two and get your draft going!

Relationship between the parts

In this technique, begin by writing the following pairs of terms on opposite margins of one sheet of paper:

Looking over these four groups of pairs, start to fill in your ideas below each heading. Keep going down through as many levels as you can. Now, look at the various parts that comprise the parts of your whole concept. What sorts of conclusions can you draw according to the patterns, or lack of patterns, that you see? For a related strategy, watch our short video on drawing relationships .

Journalistic questions

In this technique you would use the “big six” questions that journalists rely on to thoroughly research a story. The six are: Who?, What?, When?, Where?, Why?, and How?. Write each question word on a sheet of paper, leaving space between them. Then, write out some sentences or phrases in answer, as they fit your particular topic. You might also record yourself or use speech-to-text if you’d rather talk out your ideas.

Now look over your batch of responses. Do you see that you have more to say about one or two of the questions? Or, are your answers for each question pretty well balanced in depth and content? Was there one question that you had absolutely no answer for? How might this awareness help you to decide how to frame your thesis claim or to organize your paper? Or, how might it reveal what you must work on further, doing library research or interviews or further note-taking?

For example, if your answers reveal that you know a lot more about “where” and “why” something happened than you know about “what” and “when,” how could you use this lack of balance to direct your research or to shape your paper? How might you organize your paper so that it emphasizes the known versus the unknown aspects of evidence in the field of study? What else might you do with your results?

Thinking outside the box

Even when you are writing within a particular academic discipline, you can take advantage of your semesters of experience in other courses from other departments. Let’s say you are writing a paper for an English course. You could ask yourself, “Hmmm, if I were writing about this very same topic in a biology course or using this term in a history course, how might I see or understand it differently? Are there varying definitions for this concept within, say, philosophy or physics, that might encourage me to think about this term from a new, richer point of view?”

For example, when discussing “culture” in your English, communications, or cultural studies course, you could incorporate the definition of “culture” that is frequently used in the biological sciences. Remember those little Petri dishes from your lab experiments in high school? Those dishes are used to “culture” substances for bacterial growth and analysis, right? How might it help you write your paper if you thought of “culture” as a medium upon which certain things will grow, will develop in new ways or will even flourish beyond expectations, but upon which the growth of other things might be retarded, significantly altered, or stopped altogether?

Using charts or shapes

If you are more visually inclined, you might create charts, graphs, or tables in lieu of word lists or phrases as you try to shape or explore an idea. You could use the same phrases or words that are central to your topic and try different ways to arrange them spatially, say in a graph, on a grid, or in a table or chart. You might even try the trusty old flow chart. The important thing here is to get out of the realm of words alone and see how different spatial representations might help you see the relationships among your ideas. If you can’t imagine the shape of a chart at first, just put down the words on the page and then draw lines between or around them. Or think of a shape. Do your ideas most easily form a triangle? square? umbrella? Can you put some ideas in parallel formation? In a line?

Consider purpose and audience

Think about the parts of communication involved in any writing or speaking act: purpose and audience.

What is your purpose?

What are you trying to do? What verb captures your intent? Are you trying to inform? Convince? Describe? Each purpose will lead you to a different set of information and help you shape material to include and exclude in a draft. Write about why you are writing this draft in this form. For more tips on figuring out the purpose of your assignment, see our handout on understanding assignments .

Who is your audience?

Who are you communicating with beyond the grader? What does that audience need to know? What do they already know? What information does that audience need first, second, third? Write about who you are writing to and what they need. For more on audience, see our  handout on audience .

Dictionaries, thesauruses, encyclopedias

When all else fails…this is a tried and true method, loved for centuries by writers of all stripe. Visit the library reference areas or stop by the Writing Center to browse various dictionaries, thesauruses (or other guide books and reference texts), encyclopedias or surf their online counterparts. Sometimes these basic steps are the best ones. It is almost guaranteed that you’ll learn several things you did not know.

If you’re looking at a hard copy reference, turn to your most important terms and see what sort of variety you find in the definitions. The obscure or archaic definition might help you to appreciate the term’s breadth or realize how much its meaning has changed as the language changed. Could that realization be built into your paper somehow?

If you go to online sources, use their own search functions to find your key terms and see what suggestions they offer. For example, if you plug “good” into a thesaurus search, you will be given 14 different entries. Whew! If you were analyzing the film Good Will Hunting, imagine how you could enrich your paper by addressed the six or seven ways that “good” could be interpreted according to how the scenes, lighting, editing, music, etc., emphasized various aspects of “good.”

An encyclopedia is sometimes a valuable resource if you need to clarify facts, get quick background, or get a broader context for an event or item. If you are stuck because you have a vague sense of a seemingly important issue, do a quick check with this reference and you may be able to move forward with your ideas.

Armed with a full quiver of brainstorming techniques and facing sheets of jotted ideas, bulleted subtopics, or spidery webs relating to your paper, what do you do now?

Take the next step and start to write your first draft, or fill in those gaps you’ve been brainstorming about to complete your “almost ready” paper. If you’re a fan of outlining, prepare one that incorporates as much of your brainstorming data as seems logical to you. If you’re not a fan, don’t make one. Instead, start to write out some larger chunks (large groups of sentences or full paragraphs) to expand upon your smaller clusters and phrases. Keep building from there into larger sections of your paper. You don’t have to start at the beginning of the draft. Start writing the section that comes together most easily. You can always go back to write the introduction later.

We also have helpful handouts on some of the next steps in your writing process, such as reorganizing drafts and argument .

Remember, once you’ve begun the paper, you can stop and try another brainstorming technique whenever you feel stuck. Keep the energy moving and try several techniques to find what suits you or the particular project you are working on.

How can technology help?

Need some help brainstorming? Different digital tools can help with a variety of brainstorming strategies:

Look for a text editor that has a focus mode or that is designed to promote free writing (for examples, check out FocusWriter, OmmWriter, WriteRoom, Writer the Internet Typewriter, or Cold Turkey). Eliminating visual distractions on your screen can help you free write for designated periods of time. By eliminating visual distractions on your screen, these tools help you focus on free writing for designated periods of time. If you use Microsoft Word, you might even try “Focus Mode” under the “View” tab.

Clustering/mapping. Websites and applications like Mindomo , TheBrain , and Miro allow you to create concept maps and graphic organizers. These applications often include the following features:

• Connect links, embed documents and media, and integrate notes in your concept maps
• Access your maps across devices
• Search across maps for keywords
• Convert maps into checklists and outlines
• Export maps to other file formats

Testimonials

Check out what other students and writers have tried!

Papers as Puzzles : A UNC student demonstrates a brainstorming strategy for getting started on a paper.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Allen, Roberta, and Marcia Mascolini. 1997. The Process of Writing: Composing Through Critical Thinking . Upper Saddle River, NJ: Prentice Hall.

Cameron, Julia. 2002. The Artist’s Way: A Spiritual Path to Higher Creativity . New York: Putnam.

Goldberg, Natalie. 2005. Writing Down the Bones: Freeing the Writer Within , rev. ed. Boston: Shambhala.

Rosen, Leonard J. and Laurence Behrens. 2003. The Allyn & Bacon Handbook , 5th ed. New York: Longman.

University of Richmond. n.d. “Main Page.” Writer’s Web. Accessed June 14, 2019. http://writing2.richmond.edu/writing/wweb.html .

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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5 Personal Statement Topic Brainstorming Tips

Are you trying to start your personal statement but are struggling with writer’s block? Here are 5 tips to help you brainstorm your personal statement topic!

1. Ask others for help.

  You’re not in this journey alone. If you’re having trouble brainstorming personal statement topics, ask others for help! Start by asking close friends and family what they think your best attributes are and why you’d make an excellent candidate for law. You may be too modest or too hardworking to notice the aggregate of your accomplishment. This will help get the brainstorming “juices” flowing and kick-start some personal statement topic ideas.

2. Review your resume and make a list.

Take time to reflect on your past experiences and how they molded you into the person you are today. Review your resume again, not simply for grammar and punctuation, but to shore up substantive memories of the experiences you listed.

Create a list of your most proud accomplishments and biggest failures that may be embedded in your resume. With this list, make a note of why you’re proud of how you handled each experience. Surely there are stories behind each bullet point you listed that exemplify more than you could ever fit on paper. Those are likely great personal statement topic ideas just waiting to be explored.

3. Start small and don’t put too much pressure on yourself.  

Don’t put pressure on yourself to turn each idea into a personal statement. That’s simply not necessary! Focus on finding ideas and fleshing those ideas out into a brief outline. The outline may be just a few bullet points for each idea. Then, review your outlines and expand those that are worthy of it into a short statement. Don’t worry about flow, grammar, or spelling mistakes. Simply try to put into writing the narrative behind each of your personal statement topic ideas.

Writing shorter versions of a personal statement can help you realize quickly if the topic is worth expanding into a longer statement. It will also save you the time and pressure of attempting to write multiple pages on a topic that might not warrant it. When you strike an idea where the words fill a page with minimal effort, then you’ll know you’re onto something worthwhile.

4. Read other personal statements.

If you feel like you’re stuck and can’t find a personal statement topic of your own, ask other pre-law students (or current law students) to read their personal statements. Offer to edit and provide feedback while you’re at it, so it’s a win-win.

Sometimes it’s helpful to read someone else’s personal statement so that you can start drawing parallels to your own life. You’re certainly not going to plagiarize the original author but it can help to see what a good (or bad) personal statement looks like in order to better understand how to write your own.

If you’re unsure what the benchmark for a “good” personal statement may be, look for books and online resources that also offer examples of good personal statements from past applicants.

Be sure to also check out our list of Dos and Don’ts for Writing a Compelling Personal Statement!

5. Take a break and relax!

Sometimes the best thing you can do in the brainstorming process is to simply step away from it all. Allow yourself time – hours, days, or even a week (if you have it) to let your ideas marinate. Commit to coming back to an idea or outline on a specific date. Time often allows for a fresh, new perspective. Taking a break may be exactly what you needed in order to find your perfect personal statement topic!

Rachel Margiewicz, Director of Pre-Law Services, wrote this post. Rachel is a licensed attorney with years of admissions experience across three law school programs in different markets of the country. She knows what schools are looking for and how to make your application stand out.

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Brainstorming the Common App Essay

You’ve read and reread the Common App essay prompts and chosen a topic . Now it’s time to plan what ideas you could write about in your Common App essay and how you can match these back to a topic within one of the prompts. Firstly you’ve found a bit of time and space to mull over a few outlines and ideas; that’s great and absolutely vital. However if you’re struggling to think of an interesting subject that you can write about, here are a few ideas we brainstormed earlier that may help you get started.

Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.

• Do you belong to any after school clubs or take part in any sports at the weekend? These are interests you could write about. Clubs and sports showcase team working, planning, strategy and forward thinking. 
• Do you regularly go on trips with your family? Where do you go? What sparks your interest and imagination when you’re on these trips?
• Do you have a hobby that consumes your time during holidays? What are you aiming to achieve with your hobby.

The great news is with this prompt, you only have to write about a background, an identity, an interest or a talent, i.e. one of these 4, and not all of them.

The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience?

Some things you might think about include (for example):

• Did you try to learn the guitar and struggle to pick it up? Did you audition for a school play and didn’t get the part? How have you moved on from this and come back stronger? Did you persevere and try again the next year? Did you succeed this time?
• Did you fail your driving test first time, but passed it after trying again? What did you change to ensure you passed?

Reflect on a time when you questioned or challenged a belief or idea. What prompted your thinking? What was the outcome?

• Do you have brothers and sisters or friends who may have been bullied or harassed? How did you stand up for them?
• Do you have any family or friends with disabilities or learning difficulties? Have they encountered any issues when they’ve been out with you at the cinema, shopping, on holiday or down the bowling alley? How have you responded? 
• Have you been treated unequally or unfairly by someone because of your sexuality or religion? How have you responded?

Describe a problem you've solved or a problem you'd like to solve. It can be an intellectual challenge, a research query, an ethical dilemma-anything that is of personal importance, no matter the scale. Explain its significance to you and what steps you took or could be taken to identify a solution.

For this prompt, think about things outside of your education life, such as:

• Do you do any volunteer work at the weekend? Is this in a community venue or local animal rescue center? When you volunteer do people ask you for help with their problems such as sick pets, or housing and social care issues? What suggestions do you offer them?
• Do you have a weekend job in a mall, or an independent shop or a food place? What questions do your customers ask you? How do you solve them and make them happy?
• Are you in a school science club? What have you been experimenting with in the club and why?

Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.

• Within your particular faith, have you gone through a particular ceremony/event? How has this made you feel?
• Informal events are usually more unique that birthdays and weddings. Did you help out an elderly neighbor by putting up a new fence for him? Have you organized a neighborhood clean-up, or a street car wash for charity?

Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more? 

This could be about a topic you've heard recently on the news, or have recently learnt from school. Consider:

• How are you developing your interest?
• Is there anyone / any group that is adding to your knowledge?
• How would you like to develop your knowledge?

Share an essay on any topic of your choice. It can be one you've already written, one that responds to a different prompt, or one of your own design.

• Do you have a topic of interest that you know a lot about, outside the realms of your normal study?
• If so, how did you come to find out about this interest?
• What is its relevance to your life, and the wider world?
• What implications does it have, and what impact will it have on the future?

These are just a few ideas that can give you topics to write about for your essay. If you’re still looking for inspiration why not write down a few ideas about what you do each day, at school, after school at the weekend or with your family and friends during holidays. Try and match any of your activities to the wording in the prompts.   Try checking your ideas with family and friends. It always helps to get a second opinion.  Once you’ve found an idea, just try writing a couple of sentences to explain it and then match it to one of the prompts. You’re already part way there and now it’s time to start writing your essay . 

Further information

For more tips and advice on filling out your common application for college, please see:

• Common Essay Prompts
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• Common App Essay Introduction
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• Editing Your Essay

Brainstorming: 24 Techniques for Effective Brainstorming [+ How-to]

Home » Brainstorming   | 🕑 

Gust de Backer

November 11, 2023.

Every company does brainstorming , but some companies are better at it than others….

So why is that?

I’m going to show you:

• What different brainstorming techniques there are.
• How to prioritize brainstorm ideas.
• And how to be creative during your brainstorming sessions.

Let’s start..

Table of Contents

What is brainstorming?

Brainstorming is a technique for working with a group to find creative ideas for a specific problem.

In short, brainstorming is a method to creatively solve a problem . In this, it is important that everyone has a good understanding of what the problem is in order for people to brainstorm accurate solutions.

Do’s and don’ts

Why is brainstorming important.

Creative thinking shows us that there are multiple solutions to a problem and multiple ways to look at a problem.

People are often stuck in their ways of thinking because of the patterns they see, which is extremely bad for innovation.

Creative thinking helps to challenge our assumptions, discover new things, see from new perspectives and keep us mentally sharp.

24 brainstorming techniques

Brainstorming is not about the quality, but about the quantity of ideas.

You’re going to come up with as many ideas for a problem as possible, possibly with a group of people, for a set amount of time.

There are 24 methods you can use to make brainstorming more effective:

1. Brainwriting / Purge

Each member of the group has a certain amount of time to write down all his/her ideas. This has two main advantages:

• Introverts get a chance to share their ideas.
• It ensures that no one or two ideas dominate the brainstorming.

The result is a wide range of ideas that would not have surfaced if a few ideas had been discussed from the beginning.

2. The 5 Why’s Analysis

The 5 why’s analysis has become popular because Toyota used it as a standard process for root-cause analysis.

By asking “why?” 5 times in response to an answer you will get to the root of the problem or solution which allows for a broader perspective and better dialogue.

3. Starbursting

The starbursting technique pushes you to think about the who, what, where, when, why and how of an idea. Place your idea or problem in the center of the star diagram and at the ends put the questions:

4. Mind mapping

You place your problem or idea in the center of the board and start adding to it with new parts:

This also directly ensures that there is structure and that everything is broken down into certain topics.

5. Rolestorming

Try to imagine yourself as another person, it may be someone familiar or someone you know from your immediate environment.

If you can imagine yourself to be another person, ask yourself again how that would solve your problem?

6. Gap filling

See what situation you are in now (ready state) and see where you want to go (target state). Then ask yourself the question, how do we go from the ready state to the target state? What is needed for that?

The gap filling way is a good brainstorming technique to get from A to B.

7. Brain-netting

Using online software, write down ideas that belong to a particular problem or issue.

This is especially useful in preparation for a brainstorm so that people have enough time in advance to think about possible solutions without a lot of email traffic.

8. Round robin brainstorming

In round robin brainstorming, there is one person responsible for bringing up a question or several questions…

In this process, everyone must answer one at a time. In doing so, no feedback may be given or a second idea shared until everyone has shared his or her idea.

This brainstorming technique is ideal for medium to large teams where there are introverted team members or where there is a poor balance of creative input.

Tip : If someone shares an idea that has already been, give that person time to come up with a new idea.

9. Rapid ideation

Parkinson’s law shows us that we spend as much time on our work as we have available

Putting a time limit on brainstorming can increase the quality of the brainstorm. This allows team managers to maximize productivity and results.

Especially for teams with little time, who have little desire for meetings, or who are easily distracted, Rapid Ideation can be a good brainstorming technique.

10. Reverse brainstorming

Brainstorming sessions are often aimed at solving a problem. Reverse brainstorming sessions are aimed at causing problems.

Instead of asking “how can we solve this problem?” you ask “how can we make [problem] happen? From the answers you get, you can start to find solutions to possible problems that a concept or idea might pose.

Thinking of problems first ensures that the team then has a better perspective in solving the problems.

11. Stepladder brainstorming

In stepladder brainstorming, a problem is presented to the group where all but one or two people must leave the room….

The one or two people must then share their ideas after which a third person may enter the room to share his or her ideas, then a fourth, then a fifth and that until everyone has been.

The advantage to this brainstorming technique is that it does not involve thinking as a group, but allows everyone to share their own individual unique ideas without being influenced by the group.

12. SWOT Analysis

A SWOT analysis is not directly a brainstorming technique, but it can provide additional perspective during brainstorming.

SWOT stands for:

• Strengths : what are the strengths?
• Weaknesses : what are the weaknesses?
• Opportunities : where do the opportunities lie?
• Threats : what are the threats?

The SWOT analysis can also be the basis of brainstorming on how to assess a concept.

13. Eidetic image method

In the Eidetic image method, the group starts by closing their eyes to illustrate the current product in their minds…

Then they can start discussing what it looks like, close their eyes again and start visualizing what an improved version would look like, what features it would contain, what color it is, how big it is, etc.

This brainstorming technique works best when improving an existing product or solution.

14. Change of scenery

If you are constantly brainstorming with the same people in the same space, it can feel like repetition, which is obviously not good for inspiration.

By regularly changing the scenery or space and perhaps also the team composition, it is possible to tap into new sources of inspiration.

15. Drivers analysis

In the drivers analysis brainstorming technique, you focus on the causes of a problem.

Ask yourself or your team of brainstormers, “What causes [problem]?” and then “What causes [answer previous question]?

The deeper you can go the more likely you are to find the root of a problem.

16. Collaborative brainwriting

With this method of brainstorming, there is no need to dedicate a specific session to it….

For example, a facilitator hangs up a large sheet in an office with a problem-statement and possibly already some brainstorming ideas and everyone can contribute ideas in his or her own time.

This way everyone can contribute anonymously, just make sure it is clear to everyone when the deadline is to contribute.

17.  SCAMPER

The SCAMPER brainstorming technique helps brainstormers look at a problem from multiple perspectives, SCAMPER is an acronym that stands for:

• Substitute : evaluate what would happen if you swapped one facet or solution for another.
• Combine : evaluate what would happen if you combined one facet or solution with another.
• Adapt : assess what would happen if you placed one idea or solution in a different context.
• Modify : think about how you could change an idea or solution to make even more impact.
• Put to another use : think about how you could still use your idea in other ways.
• Eliminate : assess what can be removed from your idea or solution to make it simpler.
• Reverse effective : finally, you can look at how you can reorganize an idea to make it more effective.

During a brainstorm, it is helpful to use a SCAMPER template:

18. The idea napkin

The Idea Napkin brainstorming technique allows a broad topic to be broken down into tangible solutions.

Each brainstormer has an ‘Idea Napkin’, on which they write one idea and an elevator pitch of that idea. They also write down who they are trying to solve a problem for and what problem they are solving.

When everything is written down, the idea is for everyone to present their ‘Idea Napkin’ to the others, then all ideas are prioritized on an impact and effort matrix to determine which ideas are worthwhile:

19. 6 thinking hats

In the 6 thinking hats brainstorming technique, you need at least 6 people who are going to wear thinking hats. These different ‘thinking hats’ are going to allow them to look at a problem or idea from one specific angle.

There are 6 different thinking hats:

• Blue hat (Conductor’s hat) : manage the decision process, ask for summaries and come to conclusions.
• Green hat (Creative hat) : the green hat comes up with creative ideas and thinks in terms of possibilities.
• Red hat (Hat for the heart) : go out of your feeling and instinct, you don’t necessarily have to think logically.
• Yellow hat (Optimist’s hat) : with the yellow hat you look at problems with an optimistic view, you see advantages in everything.
• Black hat (Judge’s hat) : the black hat is very critical and sees problems in everything, it is important to see risks and dangers quickly.
• White hat (Fact hat) : neutral and objective, shares lots of statistics and facts.
• + Royal hat (Owner hat) : guides the brainstorm, is looking for the balance between subjectivity and objectivity.

This brainstorming technique is useful to get an overall picture of one or more ideas.

20. ‘What if’ brainstorming

The ‘What if’ brainstorming technique is a good technique to bring out all possible solutions to a problem.

By asking questions like “What if this problem occurred in the 1800s?” or “What if our president would have to solve this issue?”.

By approaching it this way you can look at the problem and the solutions from different angles.

21. Random word picker

You pick a random word or animal and start brainstorming about how the word or the characteristics of the animal can help you solve your problem.

This brainstorming technique is really about getting new ideas in a creative way.

22. Storyboarding

Storyboarding is a brainstorming technique where you start sketching the problem and possible solutions. In doing so, you are going to visualize different parts of the problem and the solution which works extremely well for physical challenges.

23. Wishing

You start by wishing for something ‘I wish our company would make 10 million euros in profit’ and then you start thinking about how you can achieve this.

Try to set really ambitious goals, this ensures that you start thinking bigger and you will encounter other problems and solutions.

24. Crazy eights

In the crazy eights brainstorming technique, each participant is given a template with 8 empty boxes. The timer is set for 8 minutes during which time each participant must fill the boxes with 8 sketches of possible ideas. Repeat this process so that they can build on each other’s ideas.

How do you prioritize ideas?

There are several ways to prioritize ideas:

1. Dotmocracy

To prioritize ideas, it is possible to give all participants X number of stickers that they can divide on the ideas they have.

You can be creative with this by handing out different colored stickers to also vote on ideas that absolutely should not be implemented or perhaps an order in the ideas based on the colors.

2. How Now Wow

The How Now Wow technique is more about categorizing ideas based on how unique they are and how easy they are to accomplish.

After a team has written down ideas, they can be prioritized in the How Now Wow matrix:

• How ideas : original but difficult to implement.
• Now ideas : unoriginal and easy to execute.
• Wow ideas : unique ideas that are easy to execute.

Obviously, you want to have as many “Wow” ideas as possible because they are unique from the competition.

3. Impact-Effort Matrix

The impact-effort matrix allows you to determine the ratio of effort to results and then prioritize the best ideas:

You can write down where an idea belongs on the matrix or you can give points to ideas and use those points to determine where an idea will be placed.

4. I.C.E. / P.I.E.

ICE and PIE are well-known prioritization frameworks; they are acronyms that stand for…

• Impact : what is the potential impact if the idea works?
• Confidence : how confident are we that the idea will work?
• Ease : how easy is it to set up this idea?
• Potential : how potential is this solution to our problem?
• Importance : how important do we think solving this problem is?
• Ease : how easy is it to implement this solution?

From these scores you can get an average, it is also possible to add a multiplier to certain parts of ICE or PIE that you think are important.

5. Feasibility, Desirability and Viability Scorecard

These 3 pillars are topics on which you can rank an idea:

• Feasibility : is it actually achievable?
• Desirability : how much would we like this solution?
• Viability : how confident are we that this will work?

This is very similar to the ICE / PIE framework, but the questioning changes a little bit.

MoSCoW is a very well known prioritization framework, it is widely used to set up requirements for a particular thing and prioritize them.

MoSCoW is an acronym that stands for:

• Must have : What really needs to be in it?
• Should have : what should actually be included?
• Could have : nice to have, is nice to add, but has no priority.
• Would have / Will not have : we’re not going to do anything with this for now.

7. Multi-criteria Decision Making

In multi-criteria decision making, you write down what you think is important about a solution and prioritize different ideas based on that:

8. The Value Matrix

Also called the Value and Effort matrix, this involves weighing the costs against the benefits:

How to brainstorm effectively?

How do you set up the brainstorm effectively?

The better the problem statement is the better the brainstorming will go. It is easier to focus ideas on a situation when that situation is enormously clear.

By just starting to do anything you will probably not find the desired solution. Make sure you have a clear agenda with times when you want to do something exactly. It is also important to make clear in advance what the desired end result of the brainstorm is.

Each brainstorming technique fits a different type of situation, evaluate which brainstorming techniques exist and choose some to come up with solutions from multiple angles.

By just talking and thinking about ideas a lot will be lost, document the ideas so they can be looked back at later.

Not every idea has the same potential to be used, therefore it is important to choose which ideas can be taken up, which ones will be interesting at a later date and which ones can be thrown in the garbage can.

Make sure you have time available in the coming period to start working on good ideas.

What is creativity in brainstorming?

Creativity is the ability to think outside of traditional ways and come up with new, original ideas, methods or objects.

It is often thought that the left part of the brain is for creativity and that the right part of the brain contains analytical ability:

In creativity, it is about the networks between the different parts in the brain. There are 3 types of networks that are important here:

• The executive attention network : allows you to maintain your attention and focus.
• The imagination network : allows you to daydream or imagine yourself in someone else’s shoes.
• The salience network : allows you to identify certain things based on old information stored in your brain.

A video that goes into some detail here:

What types of creative thinking are there?

At work, there are several types of creative thinking you may encounter:

• Divergent Thinking : a brainstorming session where you write down as many solutions as you can think of.
• Convergent Thinking : gathering facts and finding the most used and complete solution to the problem.
• Inspirational Thinking : focus on the best-case scenario to find a new solution to a problem.
• Lateral Thinking : reorganize information to come up with creative solutions to move from the ready state to the target state.
• Aesthetic Thinking : solutions that we actually like, with a focus on structure, knowledge, composition, color and shape.

What is critical thinking in brainstorming?

A critical thinker does not simply assume ideas and assumptions, but will always be looking for more ideas, arguments and insights to get the full picture.

Critical thinkers will identify, analyze and solve problems in a systematic way rather than thinking from intuition or instinct.

A critical thinker is able to:

• Make the connection between ideas and in them determine how important and relevant arguments and ideas are.
• Recognize, build and evaluate arguments.
• Find errors and inconsistencies in reasoning.
• To approach problems in a consistent and systematic way.
• Reflect on his own assumptions, beliefs and values.

Discover your creativity

You are now armed with knowledge to set up the best creative brainstorming sessions….

I’m curious, what do you think is the best brainstorming technique?

Let me know in a comment.

P.S. Want more help? Send an email to [email protected]

Frequently asked questions about brainstorming

A design sprint is a limited-time process that uses design thinking. The goal is to find an answer to a critical business question or a specific problem within that limited timeframe.

During a design sprint, design thinking is used.

To lead a brainstorm session it is important that you understand the problem, that you set a clear agenda, that you use the right brainstorm techniques and that you stimulate new ideas and don’t criticize ‘bad’ ideas.

First come up with a clear problem-statement, then choose matching brainstorm techniques, plan a clear agenda and at the end prioritize the outcomes of the brainstorm session.

There should be a purpose for the brainstorm, it should be with others, you should stimulate each other’s ideas, there should be no criticism of ideas, and make sure there is enough creativity.

Before brainstorming, the right questions should be asked, this can be done using Starbursting. Starbursting asks questions such as: how, what, where, when, who and why.

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Gust’s Must-Reads 👇🏼

• TAM SAM SOM
• Value Proposition
• Brainstorming
• Decision Making Unit
• Product-Market Fit
• North Star Metric
• Market Research
• Customer Development
• Growth Hacking
• Brand Identity
• Customer Journey
• Account-Based Marketing

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