google inc in 2014 case study

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Google inc. in 2014 description.

The case 'Google Inc. in 2014' describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to selected competitors. Asks what Google should do next.

Case Description Google Inc. in 2014

Strategic managment tools used in case study analysis of google inc. in 2014, step 1. problem identification in google inc. in 2014 case study, step 2. external environment analysis - pestel / pest / step analysis of google inc. in 2014 case study, step 3. industry specific / porter five forces analysis of google inc. in 2014 case study, step 4. evaluating alternatives / swot analysis of google inc. in 2014 case study, step 5. porter value chain analysis / vrio / vrin analysis google inc. in 2014 case study, step 6. recommendations google inc. in 2014 case study, step 7. basis of recommendations for google inc. in 2014 case study, quality & on time delivery.

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Case Analysis of Google Inc. in 2014

Google Inc. in 2014 is a Harvard Business (HBR) Case Study on Strategy & Execution , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Google Inc. in 2014 is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Google Inc. in 2014 case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Google Inc. in 2014 will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Google Inc. in 2014 case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Strategy & Execution, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Google Inc. in 2014, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Google Inc. in 2014 case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Strategy & Execution Solutions

In the Texas Business School, Google Inc. in 2014 case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis. We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Google Inc. in 2014

Step 1 – Problem Identification of Google Inc. in 2014 - Harvard Business School Case Study

The first step to solve HBR Google Inc. in 2014 case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Google Google's is facing right now. Even though the problem statement is essentially – “Strategy & Execution” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Google Google's, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Google Inc. in 2014. The external environment analysis of Google Inc. in 2014 will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Google Inc. in 2014 case study. PESTEL analysis of " Google Inc. in 2014" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Google Inc. in 2014 macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Google Inc. in 2014

To do comprehensive PESTEL analysis of case study – Google Inc. in 2014 , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Google Inc. in 2014

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Government policies have significant impact on the business environment of any country. The firm in “ Google Inc. in 2014 ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Google Google's is operating, firms are required to store customer data within the premises of the country. Google Google's needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Google Inc. in 2014 has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Google Google's in case study Google Inc. in 2014" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Google Google's in case study “ Google Inc. in 2014 ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Google Google's in case study “ Google Inc. in 2014 ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Google Inc. in 2014 ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Google Google's can compete against other competitors.

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Google Inc. in 2014 case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Google Google's needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Google Inc. in 2014

Social factors that impact google inc. in 2014, technological factors that impact google inc. in 2014, environmental factors that impact google inc. in 2014, legal factors that impact google inc. in 2014, step 3 – industry specific analysis, what is porter five forces analysis, step 4 – swot analysis / internal environment analysis, step 5 – porter value chain / vrio / vrin analysis, step 6 – evaluating alternatives & recommendations, step 7 – basis for recommendations, references :: google inc. in 2014 case study solution.

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The Case of Strategic Analysis of Google Inc. Case Study

Introduction, company overview, the google inc. strategic issue, external environment, porter’s five forces analysis, company situation, recommendations.

The Google Inc. is a giant Internet search engine technology provider incorporated in Delaware. It was founded in 1996 by Larry page and Sergey Brin. The company has grown over time to become one of the most successful and highly admired organizations in the world. Today, the company offers more than just mere search engine technology. Google’s strategy entails becoming the world’s leading Internet search engine by increasing ads to cover markets outside the US including emerging Russia and China.

The company’s strategy has been focusing on the acquisition of companies Motorola Mobility Center and Keyhole that helped in the diversification of its products. The Google Inc. adopts an exceptional business model that continues to influence unmatched growth and profitability. This paper provides a strategic analysis of the Google Inc. case including a SWOT, five forces analysis, strategy road map, and financial analysis with a view of pointing out its key success factors.

The birth of the giant search engine technology is attributed to the Stanford University where its two computer science graduate students, Larry Page and Sergey Brin, worked in partnership in 1996. Initially, the company was named the BackRub. The name changed to the Google Inc. in 1998, imitating the word googol that mathematically means the digit one (1) followed by a hundred (100) zeroes.

The search engine giant’s headquarters are based in Mountain View, CA, with various office locations around the world. Executives and a Board of Directors (BoD) manage the company. Its growth has been catapulted by its rapid innovations including wireless search technologies, search capabilities in more than ten languages, and the Google Toolbar browser plug-in that made it possible for users to enjoy the Internet search service without first visiting a Google-affiliated web portal.

Additional products by the end of 2004 included Google News, Google Product search, Google Local, and the Google Scholar. Additionally, Google’s web pages index increased to eight billion besides its country domains reaching one hundred and fifty by the year ending 2004.

The most historical success story of the Google Inc. was recorded on the first day of public offering. At the end of its first day of trading, the company’s shares appreciated by 18% making the two co-founders over $3.8 billion richer. At this time, its workforce had expanded reaching over 900 employees each approximately worth $1 million.

The Google Inc. has not restricted its services to the Internet search technology only. Since 2005, the company has introduced numerous products through its robust innovations and the vast financial reserves. Through various strategic acquisitions, it developed new Internet applications to provide advertising opportunities that underpin the giant’s enormous success today. Notably, the acquisition of Keyhole, which was a digital mapping company, enabled the launching of the Google earth in 2005.

Additionally, Google acquired the Motorola Mobility for $12.5 billion in 2012. This acquisition placed the company in the hardware market offering competition to the Apple Inc. Having launched the Android operating system in 2008, venturing into the hardware segment will promote the integration of the software as seen in companies such as the Apple Inc. In 2007, Google maps were enhanced when the company added street-view images taken by traveling Google camera cars.

The technological strategy enabled users to link digital images, webcam feds, and videos to locations displayed by the Google maps software. Additionally, the company made it possible to link real estate listings and short personal messages to the Google Maps locations. The Google Maps received a major enhancement in 2010 when the earth-view mode was included allowing users to view 3D images of different locales from the ground level.

Google strategy included dominating the Internet advertising and the becoming the world’s leading search engine. In light of this strategy it enabled online ads with more than 41 languages around the world. As a result, a half of its 2012 revenues came outside the United States. In 2013, the company strategy focused on venturing into emerging markets including Russia and China.

However, entering the largest emerging market, China, faced tough challenges. The greatest threat in China was stiff competition from local search providers such as Baidu. Second, tough government’s requirements that included censoring search results. Disagreements with the government saw Google controlling only 3% of the Chinese market.

Google’s PESTEL Analysis

This PESTEL analysis section seeks to provide an in-depth insight into Google’s success factors from the macro-environment that serve as both opportunities and threats. These factors influence the company’s strategy formulation. Addressing the threats whilst taking up opportunities availed by the remote environment is vital for the growth and performance of the organization. In so doing, the company will sustain its competitive position as the world’s leading online search engine.

Political Factors

The political factors in the macro-environment influence Google’s decisions ad operations. Opportunities offered by the political factors globalization and the stable political climate in a booster markets. The major threat is the state-sponsored online competitors. Globalization has offered a prime opportunity for the Mountain View, CA-based search engine to exploit the vast online market from a more informed global population.

It also helps in the spreading of information, awakening, and changes from traditional practices amongst consumers and organizations. In a knowledge-guided economy, the Google Inc. plays a vital role in changing lives as it rolls over its new products across borders. Moreover, the stable political climate in booster markets creates the favorable environment for Google to maximize profits.

Economic Factors

According to the PESTEL analysis, external economic factors play the role of influencing opportunities available for organizations. The Google Inc. thrives under economic stability of its major markets and the rigorous growth of developing and emerging economies. These factors are viable opportunities for the Google Inc.

They create new momentum for the company to explore and invest. In fact, company can expand globally owing to these economic factors. The increasing gross domestic product for most countries including South Africa, China, India, and the United Kingdom is good news for the Google Inc. The increase in GDP for these countries among others indicates an economic growth.

Changes in interest rates affect investment companies, especially those that target global markets. However, it is worth noting that economic factors have little impact on technology and online investors such as the Google Inc. The company is isolated from economic forces since it relies on virtual investments via the Internet. As such, economic turbulence and financial crises have little impact on the Google’s business model.

Socio-Cultural Factors

Socio-cultural factors refer to the overall customers’ response to Google’s products. These factors can act as either opportunities or barriers to the company’s growth. The rising diversity of internet users represents an opportunity whereas the increasing use of social media is a threat to Google’s business.

As the world becomes increasingly interconnected through the Internet’s communication capabilities, Google’s business stands to thrive even higher than before. The increased connectivity through smartphones and tablets is an opportunity that has changed people’s beliefs and perceptions over time. Today, people utilize the Google Maps feature available in mobile platforms to search for directions, restaurants, and drive-ins among other locations.

Additionally, people can download free MP3s music and videos besides keeping in touch with their favorite sport events, scores, and fixtures. Google is well positioned since it targets the young population user-base with its fascinating products such as the Mobile Google App and the Android OS that are both user-friendly and interactive. Most of the Google’s applications are downloadable across all mobile platforms including the Apple IPhone and BlackBerry among others.

Internet use is gender-neutral. In light of this cultural factor, gender issues less affect the Google Inc.’s business. In addition, changes in gender ratios do not adversely affect its interventions at all. As such, Google’s business model remains strong across the majority of socio-cultural spectrums. Instead, the company benefits when people abandon their traditional ways and start using the Internet.

Technological Factors

Google’s technological capacity improves with every bit of advancement as a strategy to remain relevant. For instance, the company is known for using cheap computer components that can be swapped with upgraded ones. This phenomenon indicates a high level of grand strategy.

Google’s business is shielded from geographic dependence since the applicability of the Internet is universal across most cultures. In this regard, the company has offices in both the United States and many countries around the world. According to the PESTEL analysis, technological factors are deemed as either enhancers or breakers of business.

Two chief external technological factors underpin Google’s growth. These factors include the rapid growth of internet users in developing countries and the increasing evolution of smartphones in the global market. Google taps these opportunities as it designs its products to suit the mobile platform (see Figure 7 in the appendix).

Legal Factors

The legal factors have far-reaching impacts on the limits of what organizations can do. Google’s macro-environment is influenced by the growing concerns and regulations of the Internet on its privacy issues. Second, regulations of intellectual property influence the extent of the company’s operations.

However, it builds on these legal factors by improving the protection of people’s information archived in their online storage avenues. Again, the company can develop robust approaches to deter people’s violation of the intellectual property rights through its innovative capabilities.

The Porter’s Five Forces Model is a tool used by organizations to gain insight into the macro-environment with a view of aligning its strategic objectives. Given the ever-changing business landscape, uncertainty, and the wave of globalization, it is important for organizations to improve their external environments.

The tool enables one to analyze the environment with a view of identifying potential issues that are likely to influence the organization’s strategic growth. As coined by Michael E. Porter in 1979, the tool takes a close account of rival players in the industry in which the given organization falls. Factors such as supplier power, barriers to entry, competitive rivalry, threat of substitutes, and buyers’ power closely influence the Google’s external environment (Gamble, 2013).

The Google Inc. witnesses fierce competition that can limit its growth capabilities. The company ought to take into account various external factors based on the market competition including the number and diversity of firms besides the low switching costs that exert moderate to strong force.

Google’s chief rivals include Yahoo, Bing, Apple, and Comcast among others. The company has diversified into numerous product lines including advertising, the Google Glass, Google Fiber, Mobile Android OS, and Chromecast among others. This product diversification has attracted stiff competition. However, the Google Inc. has managed to achieve an unmatched competitive edge over its rivals through its innovation and product differentiation.

The bargaining power of Google’s customers is weak; hence, it provides the company an opportunity to control both the demand and supply of its products. Several factors underpin the weak bargaining power for Google’s products. At the outset, the small size of individual buyers, which represents a weak force, exerts minimal effects on the giant search engine.

Individual buyers have little contribution to the company’s revenue. Secondly, the high and increasing demand for online products of the Google Inc. and its rivals makes individual customers put little force on the company.

Suppliers’ bargaining is weak since Google has numerous alternatives products. This weak bargaining power of suppliers is attributable to various factors including the high number of suppliers and their high availability in the industry. The two factors lower the bargaining power since Google can select from a large pool at controlled costs. This situation makes it possible for the company to switch from one supplier to another. The suppliers are diverse as they correspond to Google’s array of products.

The Google Inc. experiences a low to moderate threat of product substitution. Some of the substitutes include the traditional advertising channels such as television, radio, and print media. The moderate threat of substitutes stems from low switching costs and the medium to high availability of those alternatives.

The fact that customers can move away from Google’s ads exerts little force on the company. Moreover, there is a moderate threat of new entry that influences Google’s business in a number of ways. First, the moderate cost of doing business for startups and new ventures imply that Google stands the risk of increased competition. However, due to the high cost of brand development, new ventures find it difficult to enter the Internet advertising and other online businesses.

Google’s SWOT Analysis

SWOT analysis stands for strengths, weaknesses, opportunities, and threats. It seeks to provide a company’s microenvironment and macro-environment factors that surround it as a business entity. This section provides a detailed SWOT analysis for the Google Inc. (Gamble, 2013). Figure 3 on the appendices shows the Google’s SWOT analysis chart.

The Google Inc. boasts several strengths of its internal environment. First, the company incorporates its mission (reorganizing the world’s information making it universally accessible and useful) in each product. Open source products and services for Google including Google Maps, web-based calendars, drive, OS, and the hardware devices are deemed to have exceptional quality.

Its openness gives the company flexibility to innovate in any direction without restricting its expertise to one line of business. Second, the company offers high-quality customer experience. All its products are built to ensure premium experience to its customers. The organization ensures that its products solve practical needs to the customers. For instance, linking Google Maps with digital images to indicate locations and other features helps customers to keep track of photography moments at different events and localities.

The financial position of the Google Inc. is vast enough to support all its operations and ambitions. The company’s financial data on profitability and liquidity for the years between 2001 and 2006 (shown in figures 3, 4, and 5 respectively). The company is one of the most profitable businesses in the world with earnings approximated at $ 49.99 billion and more than $10.99 billion profits (21.9%). Its liquidity reaches over $47 billion and a debt of nearly $.6.9 billion only.

This vast financial position provides a major thrust for the company to invest in technology and the best human capital. Its online advertising is very successful as it is the top revenue earner for the giant search engine. The company strikes exciting deals with online sites that allow Google Ads to appear for customer to view.

Viral advertising is a magical phenomenon for Google that has leveraged its high profitability year in year out. Google’s performance has been rapidly growing relative to its rivals as indicated in the appendix (See Figure 5). Figure 6 shows the Financial Ration analysis of the Google Inc.

The Google Inc. also has unbeatable strong patents portfolio. In fact, the addition of more than 1150 patents back in 2012 placed the company at position 21 on the world’s patents ranking (Gamble, 2013). Intellectual property for the Google Inc. is the most vital component that leverages the attainment of a competitive edge over its rivals.

The Motorola’s acquisition gave Google a strong advantage relative to its rivals. Further, product integration is one of the most significant Google’s internal strengths. The integration of all its products with each other forms a viable ecosystem for excellent customer experience. The purchasing of one product creates the need for another. This integration is rare with most of the major tech-organizations in the entire world.

Google faces several internal limitations. First, it relies on a single source of income, advertising. As at 2013, online advertising had grown with double digits that grew the company’s income. Second, Google has only a single search box. This phenomenon makes it hard for the company to change context from a finder to a producer.

The company has been criticized based on online privacy. Critics say that users can view other users’ profile information in accounts including YouTube, Picasa, and Orkut. Besides, the litigations facing the company are costly and resource consuming. It is a source of distraction from its business errands.

Opportunities

The Internet industry is ever growing. The bust of smartphones has presented the Google Inc. with prime opportunities for growth and success. Today, the number of internet users is enormous, especially with the evolution of smartphones. The company has seized the growing smartphone industry to increase its online services.

In addition, the Google Inc. has numerous unexploited opportunities including the creation of an independent browser that can speed up Internet downloads and upgrading of its systems to enhance real-time feedback to its infinite customer base. With the growing number of smartphone manufacturers around the world, Google stands to gain through extended deals.

Its independent database software can organize databases for improved refined search for customers. In addition, the company continues to tap into continued network expansions. Besides, Google News functionality stands to grow as local news become more important to communities. The emerging markets such as China present prime opportunities for the company to extend its services for additional growth.

The Google Inc. faces a variety of threats such as copyright lawsuits and issues on music, books, and movies, and legal issues affecting YouTube. In addition, the public’s perception of the storage of their private data by Google is a serious threat to the growth of its customers’ base. The presence of the anti-spyware software and programs threaten to block Google cookies. This situation can influence the growth of AdWords and AdSense capabilities.

Moreover, the security of the Google’s servers is not guaranteed as the access by hackers can result in massive devastation. The rumored partnership of Microsoft and Yahoo! is a serious peril to the Google Inc. Its free services continue to burden the company since they trigger losses. The introduction of unprofitable or low value products can cause its profits to plummet in the near future.

Google’s Generic Strategy

Google’s strategic choices are directly related with its core business objectives and the overall aspects of the industry. Its generic strategy is an all-encompassing influence on the company’s activities. Google’s generic strategy has greatly affected the highly competitive environment.

It is based on product differentiation, market development, and innovation. Based on the Porter’s model, the company’s generic strategy is mainly differentiation. This peculiar business technique has continually acted as a major impetus for Google’s competitive advantage. The company distinguishes itself from its competitors through product differentiation. Innovation has also been the company’s strength. The Google Inc. has added new products such as the Google Fiber and Google Glass through its proactive innovations.

It is worth noting that the Google’s algorithm evolves over time to spur competitiveness and growth. Researchers argue that the continued evolution of the Google’s algorithm out wins the Yahoo! and Bing search engines, which are the closest rivals. Continued innovation makes the Google Inc. unique and unbeatable.

The generic strategy of differentiation is aligned with the company’s objective of product development. Additionally, the company ensures that its existing products are continually improved to sustain the company’s market share and profitability (Gamble, 2013). Through its generic strategy of differentiation, the company remains highly competitive relative to other players in the industry.

Google’s Grand Strategy

A grand strategy entails the comprehensive frameworks that help in laying out strategic actions of an organization. They focus on the long-term course of a business. Some of the Google’s grand strategies include concentrated growth, market and product development, innovation, concentric and conglomerate diversification, and strategic alliances.

Google’s momentum of growth will continue following its exceptional performance. Its ambitious scanning of global high-tech innovations is a key impetus of this growth. The company is the most admired employer in the world. Market growth is a low-risk strategy since it focuses on developing the market base of the existing product rather than research and product development (Gamble, 2013).

Just like Facebook, Google runs the web like a cartel where it sets both the demand and supply of its products. This way, the company boasts the opportunity to increase demand for its existing products. Google’s swim strategy enhanced fifteen acquisitions, one of which paid approximately $1billion.

The Waze, an Israeli traffic report application paid the amount that demonstrated Google’s strength of its grand strategy. The acquisitions help the company to invest in broadening its expertise in engineering, technology, and product offerings. Additionally, its mission of being everywhere underpins Google’s grand strategy. This way, the swimming strategy enables the company to be successful in each innovation.

Product development is one of the Google Inc.’s grand strategies. Through its unbeatable innovative capabilities, the company’s enthusiasts continue to grin as it launches new products one after another. For instance, the launching of the Android operating system (the leading mobile user interface), the Chromecast device, and the Nexus 7 tablet are significant strategies for the company’s long-term growth and sustainability.

However, the company has grown past ads. Today, it has a myriad of exciting products that customers throughout the world have developed unshakable loyalty (Gamble, 2013). For instance, the Android OS for mobile smartphones and tablets tops the list of the most popular operating systems beating the Apple Inc.’s IOS and BlackBerry that ruled before.

Market Development (Using the 4Ps)

Google’s market penetration is the main strategy for its intensive growth abroad. Outside the United States, Google competes with other giant search engines and online advertising. The company utilizes market penetration to compete with these companies. It continues to strive for a bigger share of the global Internet advertising market.

Market development is a key intensive strategy for Google Inc. In the US, the company adopts the intensive strategy for the Google Fiber product and cable television. This approach has worked for the company in various states including Kansas, Missouri, Texas, and Utah. The market development plan will leverage the launch of fiber product and cable television in additional states and abroad.

The Google Inc.’s robust marketing mix has largely leveraged its success. The giant search engine has developed numerous products including the Google Glass and Google Fiber. The company’s marketing mix embraces varied approaches to suit its diversified products. The Google Inc. expanded from a mere web-based firm to provide mobile smartphone devices such as the Nexus and Chromecast media devices, Android operating systems, desktop applications, and mobile apps among other services.

This product diversification is a clear indication of the company’s growth and market expansion. The generic strategy helps the company to expand its market share for existing products such as the Google AdWords and Nexus among others. The 4Ps stand for place, product, promotion, and placement.

The Google’s place component of its marketing mix is typically online locations. The platform is used for the distribution of products in a way that customers can access them via the Internet. For instance, customers from any physical locations around the word can download the Google Maps app so long as they have internet connectivity.

The utility of the internet across borders helps the company to market its digital products to customers far away without face-to-face interaction. It utilizes retail stores as the main distributors of hardware products such as the Nexus smartphones. For such items, Google chooses largely established retailers to increase the sales volumes and extensive access by large populations of potential buyers.

Google’s promotion component of the marketing mix is not very proactive since its reputation and market dominance plays that role. However, minimal product promotions are carried out through online advertisements such as the Gmail for work ads that frequent many sites.

Google’s prices and pricing strategies are diversified in accordance with the different product lines. Examples of such strategies include freemium, marketing-oriented, penetration, and value-based pricing. First, Google uses the freemium pricing strategy to offer free products as it sells their premium or add-on features. The product sold under this strategy is the Gmail. Second, the market-oriented pricing approach determines product prices based on the characteristics of the target market.

The Chromecast is priced using market-oriented approach. Third, the penetration pricing entails providing new products at low prices in a market dominated by strong competitors. This approach helps Google to gain market share through low pricing of its products. This strategy has worked for the Google Fiber Internet and cable television service.

Finally yet importantly, the value-based method determines the product’s prices based on its customers’ perceived value. For instance, the strategy works best for AdWords online adverting service since advertisers bidding is determined by their perceived significance of advertising their products.

Product Development

The product development strategy for Google is implemented through its proactive innovation. The development of new products such as the Google Glass, the driverless car, and Nexus mobile devices puts the company above its rivals in the technology industry. This intensive strategy has helped the Google Inc. to create additional sources of revenue generation. These grand strategies correspond to the company’s strategic objectives.

Google’s Key Success Factors

The company’s key success factors include a coordinated leadership group, commitment to cutting edge, wise expansion, and subtle marketing. Google boasts a strongly coordinated classic leadership molecule of three leaders including the founders Brin and Page, and the Chief Executive Officer, Schmidt. It integrates high-tech into its business that ensures that customers enjoy high quality services including the Universal search, Real-time search, and Google Instant.

These new tech capabilities promote customer convenience and satisfaction. The company has provided a stepping-stone to its diversification outside the search engine business through its acquisition strategies. Moreover, it adopts a proactive marketing strategy for its brand name in distinguished ways. For instance, the Google letters that appear on the home page and the Google doodle, mostly seen during holidays, are under-the-radar marketing techniques.

The Google Inc. is the leading online advertising firm in the world. Founded by two Stanford undergraduate students, the company has revolutionized the advertising business in the world. Through its generic and grand strategies, it has continued to grow and command the largest market share across the global markets. The Google Inc. boasts its control over both the demand and supply of its products.

Recently, the company diversified its products portfolio ranging from virtual desktop and mobile apps to the Nexus mobile, and the world’s most popular Android Operating system. This strategic analysis has adopted various tools including Porter’s Five Model, SWOT analysis, and the PESTEL/PESTLE analysis to address Google’s both micro and macro-environments. With the growing demand for

Internet services, especially in the knowledge-driven world economy, the number of searches is expected to rise markedly. The business model makes the company seldom affected by economic, political, legal, and socio-cultural factors. The Google Inc. can increase its competitiveness through investing in app development. With the increasing demand for mobile apps in other sectors including banking, healthcare, and insurance, Google can utilize its innovative capabilities to fill this market gap.

Figure 1: Porter’s Five Forces Model

Figure 2: Google’s Marketing Mix

Figure 3: Google’s SWOT Analysis

Figure 4: Google’s Profitability analysis

Figure 5: Google’s Liquidity analysis

Google’s annual growth and performance between 2001 and 2006

Figure 6: Google’s Financial ratios for the year 2013

Figure 7: Google’s Strategic Map

Gamble, J. (2013). Google’s Strategy in 2013. Web.

• Chicago (A-D)
• Chicago (N-B)

IvyPanda. (2024, February 27). The Case of Strategic Analysis of Google Inc. https://ivypanda.com/essays/the-case-of-strategic-analysis-of-google-inc/

"The Case of Strategic Analysis of Google Inc." IvyPanda , 27 Feb. 2024, ivypanda.com/essays/the-case-of-strategic-analysis-of-google-inc/.

IvyPanda . (2024) 'The Case of Strategic Analysis of Google Inc'. 27 February.

IvyPanda . 2024. "The Case of Strategic Analysis of Google Inc." February 27, 2024. https://ivypanda.com/essays/the-case-of-strategic-analysis-of-google-inc/.

1. IvyPanda . "The Case of Strategic Analysis of Google Inc." February 27, 2024. https://ivypanda.com/essays/the-case-of-strategic-analysis-of-google-inc/.

Bibliography

IvyPanda . "The Case of Strategic Analysis of Google Inc." February 27, 2024. https://ivypanda.com/essays/the-case-of-strategic-analysis-of-google-inc/.

• Google Search Engine and Yahoo Search Engine
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Case Study Analysis on Google Inc. in 2014 Published in Harvard Business Review

• Dr. Kiran Kumar Thoti
• Nisa Nurhanisah Binti Maderi
• Siti Suhaila Binti Mohd Nawi

Google Inc.'s 2014 case study problem-solving approach. Harvard Company Review case studies, like

the one released that year on Google Inc., provide readers a taste of what it's like to deal with real- world business challenges. In 2014, Google Inc. faced serious issues that necessitated in-depth

research into the root causes as well as the promotion of several solutions and suggestions. When comparing organizations that provide search engine services and related software, Google, Inc. scores near the top. Sergey Brin and Larry Page are the Co-Founders of Google. Google has a wide variety of endeavors, including internet advertising technology, cloud computing, software, and others. Google has a broad age range in mind when setting its sights. Over a million servers are reportedly in operation for the corporation at various data centers and online locations worldwide. Every day, it processes more than a billion searches and 24 petabytes of user-created data and information. The most important result is that Google Inc.'s income dropped because of an issue with advertising prices, which occurred when many consumers switched from desktop to mobile devices. Changes in consumer behavior and the direction of the market might result from the growing popularity of mobile devices and the widespread use of Google's services. Competitors like Microsoft, Apple, Yahoo, Amazon, and eBay have helped drive down the price of internet advertising and have driven Google Inc. into a more competitive market. The case solution for the 2014 case study of Google Inc. identified the most pressing concerns and the most influential shareholders impacted by those issues. The procedure was called "problem identification" at the time. The suggested actions to address the problems highlighted in the alternate solution. We concluded our research by suggesting solid concepts as potential other solutions that the company may use.

Benjamin Edelman and Thomas R. Eisenmann, (2014). Google Inc. in 2014, accessed by 24th

April 2022, retrieved from Harvard Business School Publications

Brianna Parker, (2020). Google SWOT Analysis, accessed by 1st May 2022,

https://bstrategyhub.com/swot-analysis-of-google-2019-google-swot-analysis/

Carlie Porterfield, (2014). Google In 2014, accessed by 6th May 2022, retrieved from Forbes

https://www.forbes.com/sites/greatspeculations/2014/12/31/google-in-2014/?sh=1a2396e768d4

IvyPanda (2021), "The Case of Strategic Analysis of Google Inc." accessed by 7th May 2022,

https://ivypanda.com/essays/the-case-of-strategic-analysis-of-google-inc/

Kimberlee Leonard, (2022). 6 Different Ways Google Makes Money, accessed by 6th May 2022,

https://seekingalpha.com/article/4469984-how-does-google-make-money

Matthew Johnston, (2022). How Google (Alphabet) Makes Money, accessed by 6th May 2022,

https://www.investopedia.com/articles/investing/020515/business-google.asp

Peter Williams (2018), Google Inc in 2014 Case Analysis and Case Solution, accessed by 7th

May 2022, https://www.case48.com/case-analysis/15115-Google-Inc-in-2014

Peter Williams, (2018). Google Inc in 2014 Case Analysis and Case Solution, accessed by 30th

April 2022, https://www.case48.com/case-analysis/15115-Google-Inc-in-2014

Study Driver, “(Google) Strategic Analysis and Recommendation”, accessed by 8th May 2022,

https://studydriver.com/google-strategic-analysis-and-recommendation/

The Case Solutions, (2014). Google Inc. in 2014 Harvard Case Solution & Analysis,accessed by

st May 2022, https://www.thecasesolutions.com/google-inc-in-2014-3-66949

Wikipedia, (2022). Google, accessed by 22nd May 2022, retrieved from

https://en.wikipedia.org/wiki/Google

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The case 'Google Inc. in 2014' describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to selected competitors. Asks what Google should do next.

Competition, Economics, Internet, IT, Marketing

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• HBR case studies provide anecdotal instances from managers and employees in the organization to give a feel of real situation on the ground. Use these instances and opinions to mark out the organization's culture, its people priorities & inhibitions.
• Make a time line of the events and issues in the case study. Time line can provide the clue for the next step in organization's journey. Time line also provides an insight into the progressive challenges the company is facing in the case study.

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Step 5 - Porter 5 Forces / Strategic Analysis of Industry Analysis Google Inc. in 2014

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Another way of understanding the external environment of the firm in Google Inc. in 2014 is to do a PESTEL - Political, Economic, Social, Technological, Environmental & Legal analysis of the environment the firm operates in. You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry. You can even identify the source of firm's competitive advantage based on PESTEL analysis and Organization's Core Competencies.

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Google Inc.

By: Benjamin Edelman, Thomas R. Eisenmann

The case 'Google Inc.' describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. It reviews Google's recent strategic initiatives and…

• Length: 21 page(s)
• Publication Date: Jan 28, 2010
• Discipline: Strategy
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The case 'Google Inc.' describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. It reviews Google's recent strategic initiatives and the threats they pose to Yahoo!, Microsoft, and others. It also asks what Google should do next. One option is to stay focused on the company's core competence, i.e., developing superior search solutions and monetizing them through targeted advertising. Another option is to branch into new arenas; for example, build Google into a portal like Yahoo! or MSN; extend Google's role in e-commerce beyond search, to encompass a more active role as an intermediary (like eBay) facilitating transactions; or challenge Microsoft's position on the PC desktop by developing software to compete with Office and Windows.

Learning Objectives

To analyze the strategic significance of network effects in search-related advertising and for Google's prospects in the portal, e-commerce intermediary, and desktop operating system businesses. Also, to explore whether pursuit of the latter opportunities is consistent with Google's mission and culture.

Jan 28, 2010 (Revised: Apr 11, 2011)

Discipline:

Harvard Business School

910036-PDF-ENG

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• January 2010 (Revised April 2011)
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Google Inc.

• Format: Print
• | Language: English
• | Pages: 21

About The Author

Thomas R. Eisenmann

Related work.

• February 2010 (Revised December 2010)
• Faculty Research

Google Inc. (Abridged)

• September 2014 (Revised June 2017)

Google Inc. in 2014

• September 2014

Google Inc. in 2014 (Abridged)

• Google Inc. (Abridged)  By: Benjamin Edelman and Thomas R. Eisenmann
• Google Inc. in 2014  By: Benjamin Edelman and Thomas R. Eisenmann
• Google Inc. in 2014 (Abridged)  By: Benjamin Edelman and Thomas R. Eisenmann

Marketing Process Analysis

Segmentation, targeting, positioning, marketing strategic planning, marketing 5 concepts analysis, swot analysis & matrix, porter five forces analysis, pestel / pest / step analysis, cage distance analysis international marketing analysis leadership, organizational resilience analysis, bcg matrix / growth share matrix analysis, block chain supply chain management, paei management roles, leadership with empathy & compassion, triple bottom line analysis, mckinsey 7s analysis, smart analysis, vuca analysis ai ethics analysis analytics, google inc. in 2014 case study solution & analysis / mba resources.

• Google Inc. in 2014
• Strategy & Execution / MBA Resources

Introduction to case study solution

EMBA Pro case study solution for Google Inc. in 2014 case study

At EMBA PRO , we provide corporate level professional case study solution. Google Inc. in 2014 case study is a Harvard Business School (HBR) case study written by Benjamin Edelman, Thomas R. Eisenmann. The Google Inc. in 2014 (referred as “Google Google's” from here on) case study provides evaluation & decision scenario in field of Strategy & Execution. It also touches upon business topics such as - Value proposition, Competition, Economics, Internet, IT, Marketing. Our immersive learning methodology from – case study discussions to simulations tools help MBA and EMBA professionals to - gain new insight, deepen their knowledge of the Strategy & Execution field, and broaden their skill set.

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Case Description of Google Inc. in 2014 Case Study

The case 'Google Inc. in 2014' describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to selected competitors. Asks what Google should do next.

Case Authors : Benjamin Edelman, Thomas R. Eisenmann

Topic : strategy & execution, related areas : competition, economics, internet, it, marketing, what is the case study method how can you use it to write case solution for google inc. in 2014 case study.

Almost all of the case studies contain well defined situations. MBA and EMBA professional can take advantage of these situations to - apply theoretical framework, recommend new processes, and use quantitative methods to suggest course of action. Awareness of the common situations can help MBA & EMBA professionals read the case study more efficiently, discuss it more effectively among the team members, narrow down the options, and write cogently.

Case Study Solution Approaches

Three Step Approach to Google Inc. in 2014 Case Study Solution

The three step case study solution approach comprises – Conclusions – MBA & EMBA professionals should state their conclusions at the very start. It helps in communicating the points directly and the direction one took. Reasons – At the second stage provide the reasons for the conclusions. Why you choose one course of action over the other. For example why the change effort failed in the case and what can be done to rectify it. Or how the marketing budget can be better spent using social media rather than traditional media. Evidences – Finally you should provide evidences to support your reasons. It has to come from the data provided within the case study rather than data from outside world. Evidences should be both compelling and consistent. In case study method there is ‘no right’ answer, just how effectively you analyzed the situation based on incomplete information and multiple scenarios.

Case Study Solution of Google Inc. in 2014

We write Google Inc. in 2014 case study solution using Harvard Business Review case writing framework & HBR Strategy & Execution learning notes. We try to cover all the bases in the field of Strategy & Execution, Competition, Economics, Internet, IT, Marketing and other related areas.

Objectives of using various frameworks in Google Inc. in 2014 case study solution

By using the above frameworks for Google Inc. in 2014 case study solutions, you can clearly draw conclusions on the following areas – What are the strength and weaknesses of Google Google's (SWOT Analysis) What are external factors that are impacting the business environment (PESTEL Analysis) Should Google Google's enter new market or launch new product (Opportunities & Threats from SWOT Analysis) What will be the expected profitability of the new products or services (Porter Five Forces Analysis) How it can improve the profitability in a given industry (Porter Value Chain Analysis) What are the resources needed to increase profitability (VRIO Analysis) Finally which business to continue, where to invest further and from which to get out (BCG Growth Share Analysis)

SWOT Analysis of Google Inc. in 2014

SWOT analysis stands for – Strengths, Weaknesses, Opportunities and Threats. Strengths and Weaknesses are result of Google Google's internal factors, while opportunities and threats arise from developments in external environment in which Google Google's operates. SWOT analysis will help us in not only getting a better insight into Google Google's present competitive advantage but also help us in how things have to evolve to maintain and consolidate the competitive advantage.

- Experienced and successful leadership team – Google Google's management team has been a success over last decade by successfully predicting trends in the industry.

- Streamlined processes and efficient operation management – Google Google's is one of the most efficient firms in its segment. The credit for the performance goes to successful execution and efficient operations management.

- Low profitability which can hamper new project investment – Even though Google Google's financial statement is stable, but going forward Google Google's 5-7% profitability can lead to shortage of funds to invest into new projects.

- Little experience of international market – Even though it is a major player in local market, Google Google's has little experience in international market. According to Benjamin Edelman, Thomas R. Eisenmann , Google Google's needs international talent to penetrate into developing markets.

Opportunities

- Developments in Artificial Intelligence – Google Google's can use developments in artificial intelligence to better predict consumer demand, cater to niche segments, and make better recommendation engines.

- E-Commerce and Social Media Oriented Business Models – E-commerce business model can help Google Google's to tie up with local suppliers and logistics provider in international market. Social media growth can help Google Google's to reduce the cost of entering new market and reaching to customers at a significantly lower marketing budget.

- Home market marketing technique won’t work in new markets such as India and China where scale is prized over profitability.

- Growing dominance of digital players such as Amazon, Google, Microsoft etc can reduce the manoeuvring space for Google Google's and put upward pressure on marketing budget.

Once all the factors mentioned in the Google Inc. in 2014 case study are organized based on SWOT analysis, just remove the non essential factors. This will help you in building a weighted SWOT analysis which reflects the real importance of factors rather than just tabulation of all the factors mentioned in the case.

What is PESTEL Analysis

PESTEL /PEST / STEP Analysis of Google Inc. in 2014 Case Study

PESTEL stands for – Political, Economic, Social, Technological, Environmental, and Legal factors that impact the macro environment in which Google Google's operates in. Benjamin Edelman, Thomas R. Eisenmann provides extensive information about PESTEL factors in Google Inc. in 2014 case study.

Political Factors

- Political consensus among various parties regarding taxation rate and investment policies. Over the years the country has progressively worked to lower the entry of barrier and streamline the tax structure.

- Little dangers of armed conflict – Based on the research done by international foreign policy institutions, it is safe to conclude that there is very little probability of country entering into an armed conflict with another state.

Economic Factors

- According to Benjamin Edelman, Thomas R. Eisenmann . Google Google's should closely monitor consumer disposable income level, household debt level, and level of efficiency of local financial markets.

- Foreign Exchange movement is also an indicator of economic stability. Google Google's should closely consider the forex inflow and outflow. A number of Google Google's competitors have lost money in countries such as Brazil, Argentina, and Venezuela due to volatile forex market.

Social Factors

- Demographic shifts in the economy are also a good social indicator for Google Google's to predict not only overall trend in market but also demand for Google Google's product among its core customer segments.

- Consumer buying behavior and consumer buying process – Google Google's should closely follow the dynamics of why and how the consumers are buying the products both in existing categories and in segments that Google Google's wants to enter.

Technological Factors

- Artificial intelligence and machine learning will give rise to importance of speed over planning. Google Google's needs to build strategies to operate in such an environment.

- Proliferation of mobile phones has created a generation whose primary tool of entertainment and information consumption is mobile phone. Google Google's needs to adjust its marketing strategy accordingly.

Environmental Factors

- Environmental regulations can impact the cost structure of Google Google's. It can further impact the cost of doing business in certain markets.

- Consumer activism is significantly impacting Google Google's branding, marketing and corporate social responsibility (CSR) initiatives.

Legal Factors

- Intellectual property rights are one area where Google Google's can face legal threats in some of the markets it is operating in.

- Health and safety norms in number of markets that Google Google's operates in are lax thus impact the competition playing field.

What are Porter Five Forces

Porter Five Forces Analysis of Google Inc. in 2014

Competition among existing players, bargaining power of suppliers, bargaining power of buyers, threat of new entrants, and threat of substitutes.

What is VRIO Analysis

VRIO Analysis of Google Inc. in 2014

VRIO stands for – Value of the resource that Google Google's possess, Rareness of those resource, Imitation Risk that competitors pose, and Organizational Competence of Google Google's. VRIO and VRIN analysis can help the firm.

What is Porter Value Chain

Porter Value Chain Analysis of Google Inc. in 2014

As the name suggests Value Chain framework is developed by Michael Porter in 1980’s and it is primarily used for analyzing Google Google's relative cost and value structure. Managers can use Porter Value Chain framework to disaggregate various processes and their relative costs in the Google Google's. This will help in answering – the related costs and various sources of competitive advantages of Google Google's in the markets it operates in. The process can also be done to competitors to understand their competitive advantages and competitive strategies. According to Michael Porter – Competitive Advantage is a relative term and has to be understood in the context of rivalry within an industry. So Value Chain competitive benchmarking should be done based on industry structure and bottlenecks.

What is BCG Growth Share Matrix

BCG Growth Share Matrix of Google Inc. in 2014

BCG Growth Share Matrix is very valuable tool to analyze Google Google's strategic positioning in various sectors that it operates in and strategic options that are available to it. Product Market segmentation in BCG Growth Share matrix should be done with great care as there can be a scenario where Google Google's can be market leader in the industry without being a dominant player or segment leader in any of the segment. BCG analysis should comprise not only growth share of industry & Google Google's business unit but also Google Google's - overall profitability, level of debt, debt paying capacity, growth potential, expansion expertise, dividend requirements from shareholders, and overall competitive strength. Two key considerations while using BCG Growth Share Matrix for Google Inc. in 2014 case study solution - How to calculate Weighted Average Market Share using BCG Growth Share Matrix Relative Weighted Average Market Share Vs Largest Competitor

5C Marketing Analysis of Google Inc. in 2014

4p marketing analysis of google inc. in 2014, porter five forces analysis and solution of google inc. in 2014, porter value chain analysis and solution of google inc. in 2014, case memo & recommendation memo of google inc. in 2014, blue ocean analysis and solution of google inc. in 2014, marketing strategy and analysis google inc. in 2014, vrio /vrin analysis & solution of google inc. in 2014, pestel / step / pest analysis of google inc. in 2014, swot analysis and solution of google inc. in 2014, references & further readings.

Benjamin Edelman, Thomas R. Eisenmann (2018) , "Google Inc. in 2014 Harvard Business Review Case Study. Published by HBR Publications.

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This Case is about  COMPETITION. ECONOMICS. INTERNET. IT. MARKETING

PUBLICATION DATE: September 13, 2014 PRODUCT #: 915004-PDF-ENG

The ‘Google Inc. in 2014’caseletdetails Google’s history, business model, administration structure, corporate culture, and procedures for handling innovation. The case reevaluates Google’s recent tactical initiatives as well as the risks they present to adversaries that are chosen. Inquires what next steps must be taken by Google.

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Google Inc in 2014 Case Analysis and Case Solution

Posted by Peter Williams on Aug-09-2018

Introduction of Google Inc in 2014 Case Solution

The Google Inc in 2014 case study is a Harvard Business Review case study, which presents a simulated practical experience to the reader allowing them to learn about real life problems in the business world. The Google Inc in 2014 case consisted of a central issue to the organization, which had to be identified, analysed and creative solutions had to be drawn to tackle the issue. This paper presents the solved Google Inc in 2014 case analysis and case solution. The method through which the analysis is done is mentioned, followed by the relevant tools used in finding the solution.

The case solution first identifies the central issue to the Google Inc in 2014 case study, and the relevant stakeholders affected by this issue. This is known as the problem identification stage. After this, the relevant tools and models are used, which help in the case study analysis and case study solution. The tools used in identifying the solution consist of the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis. The solution consists of recommended strategies to overcome this central issue. It is a good idea to also propose alternative case study solutions, because if the main solution is not found feasible, then the alternative solutions could be implemented. Lastly, a good case study solution also includes an implementation plan for the recommendation strategies. This shows how through a step-by-step procedure as to how the central issue can be resolved.

Problem Identification of Google Inc in 2014 Case Solution

Harvard Business Review cases involve a central problem that is being faced by the organization and these problems affect a number of stakeholders. In the problem identification stage, the problem faced by Google Inc in 2014 is identified through reading of the case. This could be mentioned at the start of the reading, the middle or the end. At times in a case analysis, the problem may be clearly evident in the reading of the HBR case. At other times, finding the issue is the job of the person analysing the case. It is also important to understand what stakeholders are affected by the problem and how. The goals of the stakeholders and are the organization are also identified to ensure that the case study analysis are consistent with these.

Analysis of the Google Inc in 2014 HBR Case Study

The objective of the case should be focused on. This is doing the Google Inc in 2014 Case Solution. This analysis can be proceeded in a step-by-step procedure to ensure that effective solutions are found.

• In the first step, a growth path of the company can be formulated that lays down its vision, mission and strategic aims. These can usually be developed using the company history is provided in the case. Company history is helpful in a Business Case study as it helps one understand what the scope of the solutions will be for the case study.
• The next step is of understanding the company; its people, their priorities and the overall culture. This can be done by using company history. It can also be done by looking at anecdotal instances of managers or employees that are usually included in an HBR case study description to give the reader a real feel of the situation.
• Lastly, a timeline of the issues and events in the case needs to be made. Arranging events in a timeline allows one to predict the next few events that are likely to take place. It also helps one in developing the case study solutions. The timeline also helps in understanding the continuous challenges that are being faced by the organisation.

SWOT analysis of Google Inc in 2014

An important tool that helps in addressing the central issue of the case and coming up with Google Inc in 2014 HBR case solution is the SWOT analysis.

• The SWOT analysis is a strategic management tool that lists down in the form of a matrix, an organisation's internal strengths and weaknesses, and external opportunities and threats. It helps in the strategic analysis of Google Inc in 2014.
• Once this listing has been done, a clearer picture can be developed in regards to how strategies will be formed to address the main problem. For example, strengths will be used as an advantage in solving the issue.

Therefore, the SWOT analysis is a helpful tool in coming up with the Google Inc in 2014 Case Study answers. One does not need to remain restricted to using the traditional SWOT analysis, but the advanced TOWS matrix or weighted average SWOT analysis can also be used.

Porter Five Forces Analysis for Google Inc in 2014

Another helpful tool in finding the case solutions is of Porter's Five Forces analysis. This is also a strategic tool that is used to analyse the competitive environment of the industry in which Google Inc in 2014 operates in. Analysis of the industry is important as businesses do not work in isolation in real life, but are affected by the business environment of the industry that they operate in. Harvard Business case studies represent real-life situations, and therefore, an analysis of the industry's competitive environment needs to be carried out to come up with more holistic case study solutions. In Porter's Five Forces analysis, the industry is analysed along 5 dimensions.

• These are the threats that the industry faces due to new entrants.
• It includes the threat of substitute products.
• It includes the bargaining power of buyers in the industry.
• It includes the bargaining power of suppliers in an industry.
• Lastly, the overall rivalry or competition within the industry is analysed.

This tool helps one understand the relative powers of the major players in the industry and its overall competitive dynamics. Actionable and practical solutions can then be developed by keeping these factors into perspective.

PESTEL Analysis of Google Inc in 2014

Another helpful tool that should be used in finding the case study solutions is the PESTEL analysis. This also looks at the external business environment of the organisation helps in finding case study Analysis to real-life business issues as in HBR cases.

• The PESTEL analysis particularly looks at the macro environmental factors that affect the industry. These are the political, environmental, social, technological, environmental and legal (regulatory) factors affecting the industry.
• Factors within each of these 6 should be listed down, and analysis should be made as to how these affect the organisation under question.
• These factors are also responsible for the future growth and challenges within the industry. Hence, they should be taken into consideration when coming up with the Google Inc in 2014 case solution.

VRIO Analysis of Google Inc in 2014

This is an analysis carried out to know about the internal strengths and capabilities of Google Inc in 2014. Under the VRIO analysis, the following steps are carried out:

• The internal resources of Google Inc in 2014 are listed down.
• Each of these resources are assessed in terms of the value it brings to the organization.
• Each resource is assessed in terms of how rare it is. A rare resource is one that is not commonly used by competitors.
• Each resource is assessed whether it could be imitated by competition easily or not.
• Lastly, each resource is assessed in terms of whether the organization can use it to an advantage or not.

The analysis done on the 4 dimensions; Value, Rareness, Imitability, and Organization. If a resource is high on all of these 4, then it brings long-term competitive advantage. If a resource is high on Value, Rareness, and Imitability, then it brings an unused competitive advantage. If a resource is high on Value and Rareness, then it only brings temporary competitive advantage. If a resource is only valuable, then it’s a competitive parity. If it’s none, then it can be regarded as a competitive disadvantage.

Value Chain Analysis of Google Inc in 2014

The Value chain analysis of Google Inc in 2014 helps in identifying the activities of an organization, and how these add value in terms of cost reduction and differentiation. This tool is used in the case study analysis as follows:

• The firm’s primary and support activities are listed down.
• Identifying the importance of these activities in the cost of the product and the differentiation they produce.
• Lastly, differentiation or cost reduction strategies are to be used for each of these activities to increase the overall value provided by these activities.

Recognizing value creating activities and enhancing the value that they create allow Google Inc in 2014 to increase its competitive advantage.

BCG Matrix of Google Inc in 2014

The BCG Matrix is an important tool in deciding whether an organization should invest or divest in its strategic business units. The matrix involves placing the strategic business units of a business in one of four categories; question marks, stars, dogs and cash cows. The placement in these categories depends on the relative market share of the organization and the market growth of these strategic business units. The steps to be followed in this analysis is as follows:

• Identify the relative market share of each strategic business unit.
• Identify the market growth of each strategic business unit.
• Place these strategic business units in one of four categories. Question Marks are those strategic business units with high market share and low market growth rate. Stars are those strategic business units with high market share and high market growth rate. Cash Cows are those strategic business units with high market share and low market growth rate. Dogs are those strategic business units with low market share and low growth rate.
• Relevant strategies should be implemented for each strategic business unit depending on its position in the matrix.

The strategies identified from the Google Inc in 2014 BCG matrix and included in the case pdf. These are either to further develop the product, penetrate the market, develop the market, diversification, investing or divesting.

Ansoff Matrix of Google Inc in 2014

Ansoff Matrix is an important strategic tool to come up with future strategies for Google Inc in 2014 in the case solution. It helps decide whether an organization should pursue future expansion in new markets and products or should it focus on existing markets and products.

• The organization can penetrate into existing markets with its existing products. This is known as market penetration strategy.
• The organization can develop new products for the existing market. This is known as product development strategy.
• The organization can enter new markets with its existing products. This is known as market development strategy.
• The organization can enter into new markets with new products. This is known as a diversification strategy.

The choice of strategy depends on the analysis of the previous tools used and the level of risk the organization is willing to take.

Marketing Mix of Google Inc in 2014

Google Inc in 2014 needs to bring out certain responses from the market that it targets. To do so, it will need to use the marketing mix, which serves as a tool in helping bring out responses from the market. The 4 elements of the marketing mix are Product, Price, Place and Promotions. The following steps are required to carry out a marketing mix analysis and include this in the case study analysis.

• Analyse the company’s products and devise strategies to improve the product offering of the company.
• Analyse the company’s price points and devise strategies that could be based on competition, value or cost.
• Analyse the company’s promotion mix. This includes the advertisement, public relations, personal selling, sales promotion, and direct marketing. Strategies will be devised which makes use of a few or all of these elements.
• Analyse the company’s distribution and reach. Strategies can be devised to improve the availability of the company’s products.

Google Inc in 2014 Blue Ocean Strategy

The strategies devised and included in the Google Inc in 2014 case memo should have a blue ocean strategy. A blue ocean strategy is a strategy that involves firms seeking uncontested market spaces, which makes the competition of the company irrelevant. It involves coming up with new and unique products or ideas through innovation. This gives the organization a competitive advantage over other firms, unlike a red ocean strategy.

Competitors analysis of Google Inc in 2014

The PESTEL analysis discussed previously looked at the macro environmental factors affecting business, but not the microenvironmental factors. One of the microenvironmental factors are competitors, which are addressed by a competitor analysis. The Competitors analysis of Google Inc in 2014 looks at the direct and indirect competitors within the industry that it operates in.

• This involves a detailed analysis of their actions and how these would affect the future strategies of Google Inc in 2014.
• It involves looking at the current market share of the company and its competitors.
• It should compare the marketing mix elements of competitors, their supply chain, human resources, financial strength etc.
• It also should look at the potential opportunities and threats that these competitors pose on the company.

Organisation of the Analysis into Google Inc in 2014 Case Study Solution

Once various tools have been used to analyse the case, the findings of this analysis need to be incorporated into practical and actionable solutions. These solutions will also be the Google Inc in 2014 case answers. These are usually in the form of strategies that the organisation can adopt. The following step-by-step procedure can be used to organise the Harvard Business case solution and recommendations:

• The first step of the solution is to come up with a corporate level strategy for the organisation. This part consists of solutions that address issues faced by the organisation on a strategic level. This could include suggestions, changes or recommendations to the company's vision, mission and its strategic objectives. It can include recommendations on how the organisation can work towards achieving these strategic objectives. Furthermore, it needs to be explained how the stated recommendations will help in solving the main issue mentioned in the case and where the company will stand in the future as a result of these.
• The second step of the solution is to come up with a business level strategy. The HBR case studies may present issues faced by a part of the organisation. For example, the issues may be stated for marketing and the role of a marketing manager needs to be assumed. So, recommendations and suggestions need to address the strategy of the marketing department in this case. Therefore, the strategic objectives of this business unit (Marketing) will be laid down in the solutions and recommendations will be made as to how to achieve these objectives. Similar would be the case for any other business unit or department such as human resources, finance, IT etc. The important thing to note here is that the business level strategy needs to be aligned with the overall corporate strategy of the organisation. For example, if one suggests the organisation to focus on differentiation for competitive advantage as a corporate level strategy, then it can't be recommended for the Google Inc in 2014 Case Study Solution that the business unit should focus on costs.
• The third step is not compulsory but depends from case to case. In some HBR case studies, one may be required to analyse an issue at a department. This issue may be analysed for a manager or employee as well. In these cases, recommendations need to be made for these people. The solution may state that objectives that these people need to achieve and how these objectives would be achieved.

The case study analysis and solution, and Google Inc in 2014 case answers should be written down in the Google Inc in 2014 case memo, clearly identifying which part shows what. The Google Inc in 2014 case should be in a professional format, presenting points clearly that are well understood by the reader.

Alternate solution to the Google Inc in 2014 HBR case study

It is important to have more than one solution to the case study. This is the alternate solution that would be implemented if the original proposed solution is found infeasible or impossible due to a change in circumstances. The alternate solution for Google Inc in 2014 is presented in the same way as the original solution, where it consists of a corporate level strategy, business level strategy and other recommendations.

Implementation of Google Inc in 2014 Case Solution

The case study does not end at just providing recommendations to the issues at hand. One is also required to provide how these recommendations would be implemented. This is shown through a proper implementation framework. A detailed implementation framework helps in distinguishing between an average and an above average case study answer. A good implementation framework shows the proposed plan and how the organisations' resources would be used to achieve the objectives. It also lays down the changes needed to be made as well as the assumptions in the process.

• A proper implementation framework shows that one has clearly understood the case study and the main issue within it.
• It shows that one has been clarified with the HBR fundamentals on the topic.
• It shows that the details provided in the case have been properly analysed.
• It shows that one has developed an ability to prioritise recommendations and how these could be successfully implemented.
• The implementation framework also helps by removing out any recommendations that are not practical or actionable as these could not be implemented. Therefore, the implementation framework ensures that the solution to the Google Inc in 2014 Harvard case is complete and properly answered.

Recommendations and Action Plan for Google Inc in 2014 case analysis

For Google Inc in 2014, based on the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis, the recommendations and action plan are as follows:

• Google Inc in 2014 should focus on making use of its strengths identified from the VRIO analysis to make the most of the opportunities identified from the PESTEL.
• Google Inc in 2014 should enhance the value creating activities within its value chain.
• Google Inc in 2014 should invest in its stars and cash cows, while getting rid of the dogs identified from the BCG Matrix analysis.
• To achieve its overall corporate and business level objectives, it should make use of the marketing mix tools to obtain desired results from its target market.

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Google Inc. in 2014 Harvard Case Solution & Analysis

Home >> Harvard Case Study Analysis Solutions >> Google Inc. in 2014

Google Inc. in 2014 Case Solution 

Q no:1) Describe the strategy Google used to move from search to other technical areas. 

There was a huge competition in the market however, Google has been able to sustain its position due to being a leader in a market.The company had engaged in the product diversification and acquisition strategy to expand its business beyond the search engine. Google started its content hosting by acquiring YouTube in 2006. The acquisition of YouTube helped Google to play a vital role in content host which enabled its store material in its owned servers. Google also initiated hosting and searching digital versions of numerous books. The enabled users to search browse and even download Google presented books. Google partnered with publishers and authors which allowed it to present their books.Moreover, Google also launched Gmail (communication App) in 2004, which offered more than 1GB of storage space far more than its competitors. Google also expanded its business into real time and voice communication. Google’s Gchat presented instant massaging within the Gmail interface. Furthermore, with the acquisition of Android Inc., Google had launched the Open Handset Alliance which allowed mobile makers and carriers seeking to compete with Apple’s iPhone. The core operating system of Google’s mobile phones was open source which was available to everyone, and built-in with basic apps. Google’s phones also offered a complete collection of software, including YouTube, Gmail, Google Maps, as well as Google play store which enabled users to obtain apps from Google and independent developers.

Google also launched its cloud applications. Its server based cloud applications was a browsed base programs that obtained data over the internet and allowed users to install the upgrades without pausing. Cloud applications provide easy support to the users and enabled it to use cloud applications at home, at work, or on a mobile phone or tablet. Moreover, Google also launched it Chrome web browser and achieved second position in the web browsers. However, after analyzing its strategy, it has been assumed that Google has been successful in expanding business and acquired a significant market share through its additional services. Its products diversification and acquisition strategy had helped Google to develop its position in other different areas and enabled it to give a significant market share.

Q no:2)As far as search, what aspects of search did Google use to enhance their position against competitors? What two companies had search engines that were used prior to Google?

The major competitors when Google had established its search were Yahoo and Alta Vista which used algorithm search engine. The algorithm search engine by repeating keywords on their pages increased the return of irrelevant listings (spam) that frustrated users. However, Google tackled this problem by Page Rank algorithm favored pages that were positioned (linked to) by the other pages. These links indicated that another page’s designer consideration that important page deserved attention.On the other hand, in the meantime a new robust model had emerged to monetize search in to paid listing. Paid listing was short text ads that appeared either next to or combine with search results. Advertisers proposed for keywords and their bids determined the top-to-bottom arrangement of ads on search engines.....................

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Google Inc In 2014 Case Study Solution & Analysis. Get Google Inc In 2014 Case Study Analysis & Solution. Contact us directly at buycasesolutions(at)gmail(dot)com if you want to order for Google Inc In 2014 Case Solution, Case Analysis, Case Study Solution. Benjamin Edelman, Thomas R. Eisenmann Less

Email us for Any Case Solution at: [email protected] Google Inc in 2014 Case Study Solution & Analysis Google Inc in 2014 Case Study Solution & Analysis. Our tutors are available 24/7 to assist in your academic stuff, Our Professional writers are ready to serve you in services you need. Every Case Study Solution & Analysis is prepared from scratch, top quality, plagiarism free. Authors: Benjamin Edelman, Thomas R. Eisenmann Get Case Study Solution and Analysis of Google Inc in 2014 in a FAIR PRICE!! Steps for Case Study Solution & Analysis: 1. Introduction of Google Inc in 2014 Case Solution The Google Inc in 2014 case study is a Harvard Business Review case study, which presents a simulated practical experience to the reader allowing them to learn about real life problems in the business world. The Google Inc in 2014 case consisted of a central issue to the organization, which had to be identified, analysed and creative solutions had to be drawn to tackle the issue. This paper presents the solved Google Inc in 2014 case analysis and case solution. The method through which the analysis is done is mentioned, followed by the relevant tools used in finding the solution. The case solution first identifies the central issue to the Google Inc in 2014 case study, and the relevant stakeholders affected by this issue. This is known as the problem identification stage. After this, the relevant tools and models are used, which help in the case study analysis and case study solution. The tools used in identifying the solution consist of the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis. The solution consists of recommended strategies to overcome this central issue. It is a good idea to also propose alternative case study solutions, because if the main solution is not found feasible, then the alternative solutions could be implemented. Lastly, a good case study solution also includes an implementation plan for the recommendation strategies. This shows how through a step-by-step procedure as to how the central issue can be resolved. 2. Problem Identification of Google Inc in 2014 Case Solution Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email.

Email us for Any Case Solution at: [email protected] Harvard Business Review cases involve a central problem that is being faced by the organization and these problems affect a number of stakeholders. In the problem identification stage, the problem faced by Google Inc in 2014 is identified through reading of the case. This could be mentioned at the start of the reading, the middle or the end. At times in a case analysis, the problem may be clearly evident in the reading of the HBR case. At other times, finding the issue is the job of the person analysing the case. It is also important to understand what stakeholders are affected by the problem and how. The goals of the stakeholders and are the organization are also identified to ensure that the case study analysis are consistent with these. 3. Analysis of the Google Inc in 2014 HBR Case Study The objective of the case should be focused on. This is doing the Google Inc in 2014 Case Solution. This analysis can be proceeded in a step-by-step procedure to ensure that effective solutions are found. In the first step, a growth path of the company can be formulated that lays down its vision, mission and strategic aims. These can usually be developed using the company history is provided in the case. Company history is helpful in a Business Case study as it helps one understand what the scope of the solutions will be for the case study. The next step is of understanding the company; its people, their priorities and the overall culture. This can be done by using company history. It can also be done by looking at anecdotal instances of managers or employees that are usually included in an HBR case study description to give the reader a real feel of the situation. Lastly, a timeline of the issues and events in the case needs to be made. Arranging events in a timeline allows one to predict the next few events that are likely to take place. It also helps one in developing the case study solutions. The timeline also helps in understanding the continuous challenges that are being faced by the organisation. 4. SWOT analysis of Google Inc in 2014 An important tool that helps in addressing the central issue of the case and coming up with Google Inc in 2014 HBR case solution is the SWOT analysis. The SWOT analysis is a strategic management tool that lists down in the form of a matrix, an organisation's internal strengths and weaknesses, and external opportunities and threats. It helps in the strategic analysis of Google Inc in 2014 Once this listing has been done, a clearer picture can be developed in regards to how strategies will be formed to address the main problem. For example, strengths will be used as an advantage in solving the issue. Therefore, the SWOT analysis is a helpful tool in coming up with the Google Inc in 2014 Case Study answers. One does not need to remain restricted to using the traditional SWOT analysis, but the advanced TOWS matrix or weighted average SWOT analysis can also be used. Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email.

Email us for Any Case Solution at: [email protected] 5. Porter Five Forces Analysis for Google Inc in 2014 Another helpful tool in finding the case solutions is of Porter's Five Forces analysis. This is also a strategic tool that is used to analyse the competitive environment of the industry in which Google Inc in 2014 operates in. Analysis of the industry is important as businesses do not work in isolation in real life, but are affected by the business environment of the industry that they operate in. Harvard Business case studies represent real-life situations, and therefore, an analysis of the industry's competitive environment needs to be carried out to come up with more holistic case study solutions. In Porter's Five Forces analysis, the industry is analysed along 5 dimensions. • These are the threats that the industry faces due to new entrants. • It includes the threat of substitute products. • It includes the bargaining power of buyers in the industry. • It includes the bargaining power of suppliers in an industry. • Lastly, the overall rivalry or competition within the industry is analysed This tool helps one understand the relative powers of the major players in the industry and its overall competitive dynamics. Actionable and practical solutions can then be developed by keeping these factors into perspective. 6. PESTEL Analysis of Google Inc in 2014 Another helpful tool that should be used in finding the case study solutions is the PESTEL analysis. This also looks at the external business environment of the organisation helps in finding case study Analysis to real-life business issues as in HBR cases. • The PESTEL analysis particularly looks at the macro environmental factors that affect the industry. These are the political, environmental, social, technological, environmental and legal (regulatory) factors affecting the industry. • Factors within each of these 6 should be listed down, and analysis should be made as to how these affect the organisation under question. 7. VRIO Analysis of Google Inc in 2014 This is an analysis carried out to know about the internal strengths and capabilities of Google Inc in 2014 . Under the VRIO analysis, the following steps are carried out: • The internal resources of Google Inc in 2014 are listed down. • Each of these resources are assessed in terms of the value it brings to the organization. • Each resource is assessed in terms of how rare it is. A rare resource is one that is not commonly used by competitors. Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email.

Email us for Any Case Solution at: [email protected] • Each resource is assessed whether it could be imitated by competition easily or not. • Lastly, each resource is assessed in terms of whether the organization can use it to an advantage or not. • The analysis done on the 4 dimensions; Value, Rareness, Imitability, and Organization. If a resource is high on all of these 4, then it brings long-term competitive advantage. If a resource is high on Value, Rareness, and Imitability, then it brings an unused competitive advantage. If a resource is high on Value and Rareness, then it only brings temporary competitive advantage. If a resource is only valuable, then it’s a competitive parity. If it’s none, then it can be regarded as a competitive disadvantage. 8. Value Chain Analysis of Google Inc in 2014 The Value chain analysis of Google Inc in 2014 helps in identifying the activities of an organization, and how these add value in terms of cost reduction and differentiation. This tool is used in the case study analysis as follows: • The firm’s primary and support activities are listed down. • Identifying the importance of these activities in the cost of the product and the differentiation they produce. • Lastly, differentiation or cost reduction strategies are to be used for each of these activities to increase the overall value provided by these activities. Recognizing value creating activities and enhancing the value that they create allow Google Inc in 2014 to increase its competitive advantage. 9. BCG Matrix of Google Inc in 2014 The BCG Matrix is an important tool in deciding whether an organization should invest or divest in its strategic business units. The matrix involves placing the strategic business units of a business in one of four categories; question marks, stars, dogs and cash cows. The placement in these categories depends on the relative market share of the organization and the market growth of these strategic business units. The steps to be followed in this analysis is as follows: • Identify the relative market share of each strategic business unit. • Identify the market growth of each strategic business unit. • Place these strategic business units in one of four categories. Question Marks are those strategic business units with high market share and low market growth rate. Stars are those strategic business units with high market share and high market growth rate. Cash Cows are those strategic business units with high market share and low market growth rate. Dogs are those strategic business units with low market share and low growth rate. • Relevant strategies should be implemented for each strategic business unit depending on its position in the matrix. Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email.

Email us for Any Case Solution at: [email protected] The strategies identified from the Google Inc in 2014 BCG matrix and included in the case pdf. These are either to further develop the product, penetrate the market, develop the market, diversification, investing or divesting. 10. Ansoff Matrix of Google Inc in 2014 Ansoff Matrix is an important strategic tool to come up with future strategies for Google Inc in 2014 in the case solution. It helps decide whether an organization should pursue future expansion in new markets and products or should it focus on existing markets and products. • The organization can penetrate into existing markets with its existing products. This is known as market penetration strategy. • The organization can develop new products for the existing market. This is known as product development strategy. • The organization can enter new markets with its existing products. This is known as market development strategy. • The organization can enter into new markets with new products. This is known as a diversification strategy. The choice of strategy depends on the analysis of the previous tools used and the level of risk the organization is willing to take. 11. Marketing Mix of Google Inc in 2014 Google Inc in 2014 needs to bring out certain responses from the market that it targets. To do so, it will need to use the marketing mix, which serves as a tool in helping bring out responses from the market. The 4 elements of the marketing mix are Product, Price, Place and Promotions. The following steps are required to carry out a marketing mix analysis and include this in the case study analysis. • Analyse the company’s products and devise strategies to improve the product offering of the company. • Analyse the company’s price points and devise strategies that could be based on competition, value or cost. • Analyse the company’s promotion mix. This includes the advertisement, public relations, personal selling, sales promotion, and direct marketing. Strategies will be devised which makes use of a few or all of these elements. • Analyse the company’s distribution and reach. Strategies can be devised to improve the availability of the company’s products. 12. Google Inc in 2014 Strategy The strategies devised and included in the Google Inc in 2014 case memo should have a strategy. A strategy is a strategy that involves firms seeking uncontested market spaces, which makes the competition of the company irrelevant. It involves coming up with new and unique products or ideas through innovation. This gives Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email.

Email us for Any Case Solution at: [email protected] the organization a competitive advantage over other firms, unlike a red ocean strategy. 13. Competitors analysis of Google Inc in 2014 The PESTEL analysis discussed previously looked at the macro environmental factors affecting business, but not the microenvironmental factors. One of the microenvironmental factors are competitors, which are addressed by a competitor analysis. The Competitors analysis of Google Inc in 2014 looks at the direct and indirect competitors within the industry that it operates in. • This involves a detailed analysis of their actions and how these would affect the future strategies of Google Inc in 2014 . • It involves looking at the current market share of the company and its competitors. • It should compare the marketing mix elements of competitors, their supply chain, human resources, financial strength etc. • It also should look at the potential opportunities and threats that these competitors pose on the company. 14. Organisation of the Analysis into Google Inc in 2014 Case Study Solution Once various tools have been used to analyse the case, the findings of this analysis need to be incorporated into practical and actionable solutions. These solutions will also be the Google Inc in 2014 case answers. These are usually in the form of strategies that the organisation can adopt. The following step-by-step procedure can be used to organise the Harvard Business case solution and recommendations: • The first step of the solution is to come up with a corporate level strategy for the organisation. This part consists of solutions that address issues faced by the organisation on a strategic level. This could include suggestions, changes or recommendations to the company's vision, mission and its strategic objectives. It can include recommendations on how the organisation can work towards achieving these strategic objectives. Furthermore, it needs to be explained how the stated recommendations will help in solving the main issue mentioned in the case and where the company will stand in the future as a result of these. • The second step of the solution is to come up with a business level strategy. The HBR case studies may present issues faced by a part of the organisation. For example, the issues may be stated for marketing and the role of a marketing manager needs to be assumed. So, recommendations and suggestions need to address the strategy of the marketing department in this case. Therefore, the strategic objectives of this business unit (Marketing) will be laid down in the solutions and recommendations will be made as to how to achieve these objectives. Similar would be the case for any other business Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email.

Email us for Any Case Solution at: [email protected] unit or department such as human resources, finance, IT etc. The important thing to note here is that the business level strategy needs to be aligned with the overall corporate strategy of the organisation. For example, if one suggests the organisation to focus on differentiation for competitive advantage as a corporate level strategy, then it can't be recommended for the Google Inc in 2014 Case Study Solution that the business unit should focus on costs. • The third step is not compulsory but depends from case to case. In some HBR case studies, one may be required to analyse an issue at a department. This issue may be analysed for a manager or employee as well. In these cases, recommendations need to be made for these people. The solution may state that objectives that these people need to achieve and how these objectives would be achieved. The case study analysis and solution, and Google Inc in 2014 case answers should be written down in the Google Inc in 2014 case memo, clearly identifying which part shows what. The Google Inc in 2014 case should be in a professional format, presenting points clearly that are well understood by the reader. 15. Alternate solution to the Google Inc in 2014 HBR case study It is important to have more than one solution to the case study. This is the alternate solution that would be implemented if the original proposed solution is found infeasible or impossible due to a change in circumstances. The alternate solution for Google Inc in 2014 is presented in the same way as the original solution, where it consists of a corporate level strategy, business level strategy and other recommendations. 16. Implementation of Google Inc in 2014 Case Solution The case study does not end at just providing recommendations to the issues at hand. One is also required to provide how these recommendations would be implemented. This is shown through a proper implementation framework. A detailed implementation framework helps in distinguishing between an average and an above average case study answer. A good implementation framework shows the proposed plan and how the organisations' resources would be used to achieve the objectives. It also lays down the changes needed to be made as well as the assumptions in the process. • A proper implementation framework shows that one has clearly understood the case study and the main issue within it. • It shows that one has been clarified with the HBR fundamentals on the topic. • It shows that the details provided in the case have been properly analysed. Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email.

Email us for Any Case Solution at: [email protected] • It shows that one has developed an ability to prioritise recommendations and how these could be successfully implemented. • The implementation framework also helps by removing out any recommendations that are not practical or actionable as these could not be implemented. Therefore, the implementation framework ensures that the solution to the Google Inc in 2014 Harvard case is complete and properly answered. 17. Recommendations and Action Plan for Google Inc in 2014 case analysis For Google Inc in 2014, based on the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis, the recommendations and action plan are as follows: • Google Inc in 2014 should focus on making use of its strengths identified from the VRIO analysis to make the most of the opportunities identified from the PESTEL. • Google Inc in 2014 should enhance the value creating activities within its value chain. • Google Inc in 2014 should invest in its stars and cash cows, while getting rid of the dogs identified from the BCG Matrix analysis. • To achieve its overall corporate and business level objectives, it should make use of the marketing mix tools to obtain desired results from its target market. Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email.

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