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Home › Product Career › What Does a Product Manager Do? › Best Product Manager Cover Letter Examples and Templates

Best Product Manager Cover Letter Examples and Templates

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Whenever a candidate applies to a new job for a product manager position, they must signal their value  through multiple mediums. While the resume is the most well-known part of the product manager job application, the product manager cover letter can be just as crucial for landing a product manager job.

While some employers no longer ask for cover letters, many employers still ask for cover letters from job seekers. Plus, if you’re planning on sending an email to the recruiting team to apply (rather than using an online application portal), your email itself should be the cover letter.

Below, I’ll discuss what a cover letter is, why it matters for your job search, and what its structure looks like. Afterward, I’ll share tangible next steps for how to craft a solid cover letter, as well as a couple of key resources you can use as a starting point for your product manager cover letter.

What Is a Product Manager Cover Letter?

A product manager cover letter is a narrative about who you are and why the recruiter should invest time in evaluating you, rather than invest time in other potential candidates. It’s crucial to remember that the role of the cover letter is to share a narrative – in other words, it’s fundamentally different from a resume for your job application.

The  product manager resume  is all about quantitative value; you want to prove your worth through concrete numbers. The product manager cover letter, on the other hand, is all about stories. You want to demonstrate that you’re the right person for that specific job opening.

Do not use your cover letter to rehash your resume. Your cover letter should be distinct from your resume – you need to take this opportunity to demonstrate a story about yourself in a way that your resume will never be able to do so. Remember,  product managers are also products . Your resume is like a demo video, in that it gives quick hits and stats on why you are the best solution. Your cover letter is like a customer testimonial white paper – it should be an in-depth discussion about one or two concrete and impactful experiences that bring you to life as a human being.

Why Do Product Manager Cover Letters Matter?

Product managers must demonstrate that they’re master storytellers. After all, the product manager must tell the story of the customer to both  their product development team  and their  business stakeholders . And, the product manager must also tell the product’s story to the customer to convince them to buy the product.

Therefore,  the cover letter is a test . It tests to see whether you can craft a compelling narrative about yourself. By testing your cover letter abilities, the is assessing whether you have the chops to craft compelling narratives on behalf of that in the future.

Many companies will let you optionally attach a cover letter to your application. If you take on the challenge, it demonstrates your firm commitment to the company and enables you to tell a story about yourself as a leader and as a collaborator. A solid cover letter will leave a deep impression in the reader’s mind and will help you stand out amongst the crowd.

Think of it like the product requirements that you might get from a customer. While they might ask you for the bare minimum, you know that you can wow them by going above and beyond with a great product manager cover letter. And here’s the most important reason of all: the process is more important than the output. When you go through the process of a cover letter, you’re forced to figure out your story about yourself, and how you are the best solution for the customer’s pain.

You’re forced to  conduct pre-interview research about them so that you know exactly what you’re meant to tackle, and you know exactly how to position yourself throughout the interview. Once you’ve written a cover letter, you’ll have a mental reference point about how you want to talk about yourself across all of your interviews, and that’s incredibly valuable!

Product Manager Cover Letter Outline

I’ve found that the most effective cover letters have eight core parts.

  • Heading, including your name and contact information
  • The Hiring Manager’s name and title, and the company’s name and address
  • Introductory paragraph
  • Body paragraph(s)
  • Closing paragraph

The first part is the introduction. In your first paragraph, you need to cover the following key details: which company you’re applying to, what role you’re applying to, and a summary of how you will provide value to the company.

I’ve seen so many cover letters fail to specify either the job title or the name of the company. That’s a sure sign that you’re sending the same cover letter to many companies, which demonstrates that you don’t enough about making a good impression. If that’s the case, you may as well not write a cover letter at all!

Also, make sure that you send the right cover letter to the right company. I’ve gotten so many cover letters for positions at or Apple or Google, even though I’ve never worked at either in my life. If you don’t pay attention to detail, your employer can’t trust you to take of the details as a product manager.

This is especially important if you decide to use a cover letter template. Too frequently, applicants take advantage of cover letter examples or cover letter samples and forget to clean it up. You need to make sure that you’ve done the hard work of personalizing the cover letter – be professional!

Your introduction should be a sales pitch. It’s essentially the same response you’d give to the interview question “tell me about yourself.”

It shouldn’t really be about you – rather, it should be about how you’re excited about what you are doing, and about how you’re the perfect fit to solve their needs. If you feel that you can’t directly address the job requirements on the website, you may need to consider applying for a different role instead.

The second part of the cover letter is your narrative. Here’s where you tell the story about yourself, and where you demonstrate that your past experiences have positioned you to be the best solution available.

Use it to address questions that might come up in an interview, such as “what was your proudest moment”, “how did you overcome failure”, and “tell us about a time when you led an initiative from to finish.”

I like to bring two narratives with me into the cover letter, and have each narrative cover a different strength about me while ensuring that I address the pain of the customer and company.

For example, the first narrative might discuss how I worked closely with engineers to tackle a complex, business-critical integrations initiative. It might highlight my attention to detail, my project management skills, my technical skills, my grit, my relentless pace, my ability to manage QA testing, and my strong understanding of my engineers’ needs.

The second narrative might discuss how I helped my company break into a totally new vertical, and how I was able to successfully pitch my product to new prospects. I might focus on my ability to conduct market research and customer research , my eye for design, my skills with rapid prototyping and fast iteration, my ability to navigate uncharted territory and deliver a clear roadmap, and my skills in  handling objections  from prospects.

The key thing to keep in mind is that you must  customize  your cover letter to the specific employer and the specific role that you’re aiming at.

For example, if you’re applying to be a growth product manager, you need to focus on the key traits of growth product management, such as experimentation and creativity. It’s less relevant for you to discuss your deep knowledge of technical architecture. And, if you’re applying to be a  B2B product manager , you need to focus on stories where you led process change management within crucial large accounts.

Another example is to ensure that you’re discussing narratives for products with similar lifecycles. If I’m applying for a “new initiatives” product manager role, I shouldn’t focus too much on scaling an already mature product. On the flip side, if I’m applying for a mature platform product manager role , it’s not valuable for me to share my stories about finding new niches and launching new business lines.

Each of your two stories should be able to stand alone on their own, but should also paint a bigger picture of who you are. What are your personality traits? What are your superpowers? What situations do you thrive in? How do you tackle adversity? Remember that you’re not just being evaluated on what you’re bringing to the table – the cover letter is also testing your communication skills and your ability to tell a cohesive narrative with limited space.

Finally, your cover letter will end with a conclusion. In your closing paragraph, summarize what you’ll bring to the table and why you’re the best fit for the role. Share your excitement about being a part of the team in the future. Subtly lean into the call to action – remind them that they should reach out to you to schedule an interview so that they can learn more about how you’re the best person to solve their problems.

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How Can I Write a Great Product Manager Cover Letter?

Before you write a single word of your cover letter, you must first  prepare your thoughts .

Reflect on yourself. What are your strengths? What is your value proposition as a product manager? Which of your work experiences really stand out against the competition?

Then, conduct research on the company. What is their mission, and what is their culture? What are their current products? What pain are they trying to solve with the product manager role that you’re applying to?

In other words, what are they currently missing in their organization, and why are they hiring? What industry are they in, and what are the key trends in that industry? What keywords should you highlight in the cover letter, based on the job description?

Again, if you’ve seen our  resume guide  before, you’ll notice that these first few steps are essentially the same. You cannot demonstrate your value unless you know what your value is, who the employer is, and what pains you will solve on their behalf.

Now, identify the key stories that draw a direct line between your value and how it solves their pain. Hiring managers need to see the shortest path between you and the role, so you need to tell the stories that will cement your place in their minds as the best candidate for the job.

After all, people regularly believe that past experience indicates future success, and that’s why your stories of success matter so much in the cover letter.

Now that you have your key stories, flesh them out on paper. Write your two stories first. Your value must come through in the narratives themselves – don’t write the intro or the conclusion until your two stories are done. And remember, product managers are master storytellers – so don’t rely on bullet points to demonstrate the impact that you’ll bring.

Review your two stories and your pre-interview research, and use that to hammer out your introduction and your conclusion.

Then, go back and edit the whole thing down to a single page. Remember that when potential employers are assessing your cover letter or your resume, they’re not evaluating you on the sum of your experiences.

They’re evaluating you on  the average of your experiences . In other words, you must cut out every single word of fluff, because fluff drags your average downward. If it’s not driving home a specific point, it doesn’t belong in your cover letter.

Ask a friend to take an unbiased look at the cover letter. Do they understand your narrative, your strengths, and why you’d be a valuable asset to the company? Can they determine which specific pains you will resolve at the company, and can they draw a direct line between your experiences and the pain that you will solve? If they can’t extract these details from a 3rd party perspective, you need to go back and edit your cover letter until they’re able to do so.

After all, the reader of your cover letter may not know about your current company, your current industry, or your current role. Therefore, you need to ensure that any uninformed 3rd party can easily see the value that you bring to the table.

Keep iterating – edit your cover letter, ask for feedback, and repeat this process until you and your reviewer agree that you are the best fit for the job out of all of the other candidates who are applying.

Once it’s in a solid place, you’re just about done with this cover letter!

Remember that you must write a whole new cover letter from scratch for every time that you apply to a new or role because you must demonstrate as tight of a product/market fit as you possibly can.

Don’t get lazy and don’t reuse the same cover letter, or else you will lose fit – and therefore you will look less valuable than your competitors. There’s no such thing as a “perfect cover letter”, so don’t try to create a one-size-fits-all solution.

Some additional minor points – don’t worry too much about the salutation, also known as the greeting. It doesn’t matter whether you use “to whom it may concern” or “dear hiring manager” or “dear sir or madam” – the point is to demonstrate that you’re the best candidate out of everyone who’s applying for that job posting. Just focus on the core value that you’re bringing to the company.

Still, looking for more inspiration for crafting a good product manager cover letter? Consider seeking inspiration from these cover letter templates.

Product Manager Cover Letter Samples and Templates

When you look at any product expert’s  professional development as a product manager , you’ll notice that it’s a relatively big learning curve. The product manager role requires years of experience and is often the dream job of product experts.

For these reasons, your expertise and experience should be reflected in the cover letter you draft. It’s not only about the experience you can talk about, what skill sets you have, whether you are Scrum-certified, or how many new products you’ve launched or assisted with.

All of that information can be extracted through a well-drafted  product manager resume template . The product manager cover letter is more about how you approach product management, how you organize data, how you communicate, and how well you can relay information.

With that in mind, are some of the better cover letter samples and templates you can use.

1. Resume Genius

You can find a complete product manager cover letter example on Resume Genius and can even build your cover letter online.

If you download the free sample, it provides you with a ZIP file that includes the Microsoft Word file and other cover letter formats.

The template is simple but includes everything from your personal data to your contact information.

They also provide resume samples – including a great product manager resume example.

You can find the cover letter example here .

2. Live Career

Live Career provides a detailed list of PM cover letter examples. For each kind of cover letter, it gives you an option to create your cover letter using that template.

They also provide cover letter tips and product manager advice on developing a great cover letter. You can gain inspiration from it all and use their templates to draft your cover letter. Furthermore, they also provide PM job-seeking tips to ensure you craft an engaging cover letter for each job.

You can find their cover letter examples and templates here .

Indeed has a wide variety of cover letter samples that they have developed after years of experience with thousands of cover letters.

They provide a relatively simple, yet comprehensive sample for a PM cover letter. The format is simple and can be easily copied and replicated. They avoid the use of bullet points, citing that they divide the hiring manager’s attention.

Furthermore, they provide rudimentary cover letter tips at the end, along with resume samples. As a job search platform, Indeed provides the ideal cover letter sample.

You can find their cover letter sample and template here .

Product Manager Cover Letter Example Tips

Even with a sample or template, it can be tricky to make the best cover letter. Here are some tips you should keep in mind when drafting your product manager cover letter.

  • Use an appropriate cover letter format (one-inch margins, line spacing of 1.15, and an 11pt or 12pt classic font).
  • Make an attractive yet professional cover letter header.
  • Prove you’re up for the position and explain why you want to be part of the company.
  • Explain what you can deliver, provide an offer, and close with a professional sign-off.
  • Don’t forget to provide your contact information (e.g. phone and email address), and consider adding a link to your profile.
  • On the other hand, it’s probably not a good idea to share other social media links such as Facebook, Twitter, or Instagram, so keep those out of your cover letter.
  • Don’t forget to proofread your cover letter. Companies expect that you’ll be putting your best foot forward, so double-check for any typos or grammatical errors. Spell check is your best friend.

Keep these points in mind and understand that you’re selling yourself to not only the hiring manager but also the company.

Cover letters are an opportunity for you to tell your story, without being stuck in the formatting constraints of the product manager’s resume. Use this chance to demonstrate why you’re the best fit for the role.

Start with a compelling introduction, then share your two key narratives as though you were answering an interview question. Make sure that your two key narratives are focused on the pain of the company. Wrap up with a conclusion that summarizes your value proposition and demonstrates your excitement about the role.

Notice how your cover letter answers multiple product manager interview questions . It answers the questions “tell me about yourself,” “what are your strengths”, “tell me about a time when you led an initiative”, and “tell me about a time when you overcame an obstacle.” If you know how to write a good cover letter, you know how to crack a solid portion of the interview process too.

As you write more and more cover letters, you’ll find that you’ll become better at positioning yourself as a product. And, as you repeat this exercise, you’ll find that you’ll become better at product management in general as well!

If you are new to product management and are looking to break into your first product role, we recommend taking our Product Manager Certification Course , where you will learn fundamentals of product management, launch your own product, and get on the fast track towards landing your first product job .

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The 23 Best Cover Letter Examples: What They Got Right

Amanda Zantal-Wiener

Published: December 14, 2023

I've sent plenty of cover letters throughout my career, so I know it isn't usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

 person types of a cover letter

I was shocked upon learning 45% of job seekers don't include a cover letter when applying for a job. I definitely don't recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.

It's an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.

→ Click here to access 5 free cover letter templates [Free Download]

Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?

Keep reading for 20+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great .

cover letter of a product

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

  • Standard Cover Letter Template
  • Entry-Level Cover Letter Template
  • Data-Driven Cover Letter Template

You're all set!

Click this link to access this resource at any time.

Cover Letter Examples

  • Standard Cover Letter Example
  • Data-Driven Cover Letter Sample
  • Entry-Level Cover Letter Example
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  • Professor or Research Position Cover Letter Example
  • Director Cover Letter Example
  • Editorial Cover Letter Example
  • Promotion Cover Letter Example
  • Law Cover Letter Example

Customizable Cover Letter Examples

In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

cover letter examples: standard cover letter

Download a Customizable Copy of This Cover Letter Example

This standard cover letter is among my favorite approaches because it hits all the right notes: It includes a space to give a brief summary of your experience, as well as a space to delve in-depth into the specific responsibilities of your current role.

You also have the chance to describe the challenges you’ve mastered in previous roles, showing that you’re capable of facing any problem that comes your way.

Why I Love It

I love this cover letter because it allows you to describe the high points of your career while still being professional, personalized, and succinct.

2. Data-Driven Cover Letter Sample

cover letter examples: data driven cover letter

Numbers are worth a million words — or that’s how I think the saying should go (if only we could include pictures in cover letters).

Citing data and statistics about your achievements at your current company is an assured way to capture a hiring manager’s attention.

Over the years, I've learned most hiring managers don’t read the entire letter, so a bulleted summary of your achievements can be a powerful way to increase the effectiveness and scannability of your message.

I love this cover letter because it’s adaptable to any role. Even if you don’t work in a data-centric role, you can include any enumerable achievement.

If I worked in a creative industry, for instance, I could include the number of creative assets you designed for your current company.

3. Entry-Level Cover Letter Example

cover letter examples: entry-level cover letter

Many of us have had "first job jitters" (that's what I'm calling it) when applying for our first career opportunity.

However, my experience taught me to increase my chances of getting that first interview by including a cover letter that explains how my education can help me succeed in the role I applied for.

In fact, HubSpot staff writer Erica Santiago says highlighting her education was key to snagging her first role out of college.

"When I graduated from journalism school, I only had a couple of internships under my belt and maybe some writing clips — not enough to compete with most young professionals with more experience," she recalls.

"So, I highlighted the classes I took such as 'News Reporting and Writing' or 'Electronic News Gathering," she says, "And I explained the assignments I did and how they gave me real-world experience in interviewing and reporting."

She says that's how she got her first job as a digital journalist for WSVN in Miami.

If you need help understanding how to highlight your education in a cover letter, look no further than this example from HubSpot.

While other cover letter samples give experienced professionals the opportunity to share their experience at length, this one gives you the chance to describe your personal and professional attributes.

You can then convey how you can use your knowledge to help your target company reach its goals.

I love this cover letter because it’s easy and simple to use for a student who has little experience in their target industry — including those who haven’t yet completed an internship.

Looking for more? Download the entire kit below.

5 Professional Cover Letter Templates

Fill out the form to access your templates., best cover letter examples.

What does a good cover letter look like in practice, and how can you make yours stand out? I  found six examples from job seekers who decided to do things a bit differently.

Note: Some of these cover letters include real company names and NSFW language that I've covered up.

1. The Cover Letter That Explains 'Why,' Not Just 'How'

You may already know how to talk about how you’ll best execute a certain role in your cover letter. But there’s another question you might want to answer: Why the heck do you want to work here?

The Muse , a career guidance site, says that it’s often best to lead with the why — especially if it makes a good story.

I advise against blathering on and on, but a brief tale that illuminates your desire to work for that particular employer can really make you stand out.

cover letter that explains "why" with a story about a childhood experience with the chicago cubs

Image Source

Here’s another instance of the power of personalization.

The author of this cover letter clearly has a passion for this prospective employer — the Chicago Cubs — and if she’s lying about it, well, I'm sure that would eventually be revealed in an interview.

Make sure your story is nonfiction and relatable according to each job. While I love a good tale of childhood baseball games, an introduction like this one probably wouldn’t be fitting in a cover letter for, say, a software company.

But a story of how the hours you spent playing with DOS games as a kid led to your passion for coding? Sure, I’d find that fitting.

If you’re really passionate about a particular job opening, think about where that deep interest is rooted. Then, tell your hiring manager about it in a few sentences.

Why This Is A Great Cover Letter

This example shows how effective personalization can be. The writer is passionate about the employer, drawing from her own childhood experience to communicate her enthusiasm.

Further reading: Sales Cover Letter Tips

2. The 'We're Meant for Each Other' Cover Letter

This cover letter example is a special one because it was submitted to us here at HubSpot. What does the letter do well? It makes a connection with us before we've even met the letter's author.

We're meant for each other cover letter submitted to HubSpot

"Content Marketing Certified" shows the applicant has taken the content marketing certification course in our HubSpot Academy (you can take the same course here ).

Our "records" indicate he/she did indeed give an interview with us before — and was a HubSpot customer.

The cover letter sang references to a relationship we didn't even know we had with the candidate.

The letter ends with a charming pitch for why, despite him/her not getting hired previously, our interests complement each other this time around.

(Yes, the applicant was hired).

This cover letter example does an excellent job of building rapport with the employer. Despite not getting hired for previous roles they applied for at HubSpot, the writer conveys exactly why they are right for this role.

Read more: Customer Service Cover Letter Tips

3. The Cover Letter with H.E.A.R.T.

HubSpot has a lot of H.E.A.R.T. — Humble, Empathetic, Adaptable, Remarkable, Transparent.

Our Culture Code is the foundation of the company's culture, the driving force behind our mission to help millions grow better , and serves as the scaffolding for our hiring practices.

Recruiters at HubSpot look for applicants that demonstrate how they embody the Culture Code and job description, paying extra attention to cover letters that are super custom to HubSpot.

In another HubSpot submission, a HubSpot applicant writes about how she found out about HubSpot, why she likes the company, and how her professional experience aligns with H.E.A.R.T.

cover letter that details experience according to hubspot values: humble, empathy, adaptability, remarkable, and transparent.

HubSpot's recruiting team was impressed with her dedication to the company and how she went beyond what was asked for by linking her portfolio in her closing paragraph.

Featured Resource: 5 Free Cover Letter Templates

Cover-Letter-Templates

Download our collection of 5 professional cover letter templates to help you summarize your professional journey and land your dream job – whether it's at your first or fifth company.

Short Cover Letter Examples

4. the short-and-sweet cover letter.

In 2009, David Silverman penned an article for Harvard Business Review titled, " The Best Cover Letter I Ever Received. " That letter has three complete sentences, as follows:

Short and sweet cover letter example with only three sentences

One might argue that this particular letter is less than outstanding, and I'll also admit it's an older example.

It’s brief, to say the least, and the author doesn’t go into a ton of detail about what makes him or her qualified for the job in question.

But that’s what Silverman likes about it — the fact that the applicant only included the pieces of information that would matter the most to the recipient.

"The writer of this letter took the time to think through what would be relevant to me," writes Silverman. "Instead of scattering lots of facts in hopes that one was relevant, the candidate offered up an opinion as to which experiences I should focus on."

When you apply for a job, start by determining two things:

  • Who might oversee the role — that’s often included in the description, under "reports to." Address your letter to that individual.
  • Figure out what problems this role is meant to solve for that person. Then, concisely phrase in your cover letter how and why your experience can and will resolve those problems.

The key to this standout cover letter is research.

By looking into who you’ll be reporting to and learning more about that person’s leadership style, you’ll be better prepared to tailor your cover letter to focus on how you can create solutions for them.

Read here for more tips on how to land your dream job .

5. The Short Story

Basha Coleman began her cover letter with a short story. The goal of this short story is two-fold:

  • Detail the experience she already has with the organization.
  • Stand out to the hiring team.

short cover letter example from basha coleman that starts with a short story about her existing experience with pepsi

I notice her short story follows a typical narrative arc: It has a conflict/obstacle, a turning point, and a positive outcome, all created with a goal to emphasize a theme or point.

In this case, Coleman is emphasizing her existing affinity with the brand and her triumphs within the program so that she can continue on her career path.

Like the second example in our list, this cover letter does an excellent job of conveying the applicant’s existing affinity for the brand. If you are applying to a company you love, don’t be shy about showing it and explaining why.

6. The Bare Bones Cover Letter

In today's job market, cover letters aren't always necessary. Even though many recruiters won't ask for or even read them, cover letters can still be effective and convey personality to a reader.

Writing a strong cover letter can help you better convey your interest in the position and company.

This template from The Balance Careers puts together the essential components of a short cover letter: excitement about the position, your qualifications, and a call-to-action for the recruiter to follow up with you.

Combining these central aspects in a well-written, compelling narrative will go a long way in convincing readers to hire you.

short cover letter example with summarized bullet points

This letter is organized and concise. The inclusion of bullet points to highlight key skills and help the recruiter skim the document is a nice touch.

Check out this post for more useful cover letter tips .

7. The Breezy Follow-Up

In this cover letter, Amanda Edens is following the instructions the hiring manager gave by forwarding an email with resume and writing samples attached.

short cover letter example from Amanda Edens with bullet points and breezy language

This short cover letter is the result. I especially admire how she uses casual and breezy language to convey personality and enthusiasm, and she keeps her paragraphs succinct.

Not only does Amanda include links to relevant writing samples that are live on the web, but she also closes with a strong final paragraph that:

  • Summarizes the expertise she has relevant to the posting
  • Emphasizes that she doesn't want to simply get a job but rather help the organization accomplish their goals
  • The reader gets everything they need in an organized and thoughtful manner.

8. The Administrative Assistant Cover Letter

In this cover letter the candidate, Michelle, plays up her prior music industry experience to build a connection with Epic Music Group. If you have specific industry experience for the role you are applying for, be sure to highlight that.

Cover Letter Example: Admin Cover Letter

It’s clear that she’s passionate about not only the music industry, but Epic as a whole.

She’s done so much research on the company that she knows what software programs they use, and happens to be proficient in it to help convey value to the hiring manager.

This example further illustrates the importance of research.

Make sure you understand the culture of the company to which you’re applying before you send a completely unfiltered cover letter — if you don’t, there’s a good chance it’ll completely miss the mark.

In just three short paragraphs, the applicant uses their company research to drive home why they are the perfect fit for the role — emphasizing industry experience as well as software knowledge specific to the company.

All of this communicates that she’d be able to start with very few hiccups while getting up to speed.

Further reading: 15 Cover Letter Templates

9. The Internship Cover Letter

Maybe you’re just getting started in your career and looking to land the right internship to gain experience in your field.

In this case, you’ll need to highlight more of your educational background and transferable skills since you won’t have as much professional experience to highlight.

Cover Letter Examples: Internship Cover Letter

The cover letter above is a great example of how to emphasize your skills and accomplishments when applying to internships or entry-level positions. A few things the applicant does well:

  • Highlights relevant extracurriculars and affinity networks. In this case, the applicant is applying for a business analyst position, so mentioning their involvement in a FinTech group makes sense.
  • Previous internships in relevant fields: Our applicant points out that they’ve interned as a Business Analyst at another firm. Pointing out that they’ve done the role before will help make their case for fit.
  • Highlight other useful skills: This applicant is fluent in both English and German. If an international company or an organization needs bilingual support, knowing multiple languages is an asset.

This cover letter example illustrates how you can leverage your education and background to get the gig even when you don’t have much working experience. Highlighting previous internships or experience in related fields can go a long way in convincing hiring managers you’re the perfect candidate for the role.

Further reading for recent graduates:

  • How to Find a Job After College
  • Writing a Cover Letter for an Internship

Creative Cover Letter Examples

10. the brutally honest cover letter.

Then, there are the occasions when your future boss might appreciate honesty — in its purest form.

Former Livestream CEO Jesse Hertzberg, by his own admission, is one of those people, which might be why he called this example " the best cover letter " (which he received while he was with Squarespace):

Brutally honest cover letter example

As Hertzberg says in the blog post elaborating on this excerpt — it’s not appropriate for every job or company.

But if you happen to be sure that the corporate culture of this prospective employer gets a kick out of a complete lack of filter, then there’s a chance that the hiring manager might appreciate your candor.

"Remember that I'm reading these all day long," Hertzberg writes. "You need to quickly convince me I should keep reading. You need to stand out."

The applicant did their research on the company’s culture and executed this cover letter flawlessly. It’s funny and shows off the applicant’s personality all while making it clear why they are a good fit for the role.

Further reading:

  • How to Stand Out and Get Hired at Your Dream Company
  • How to Find Your Dream Job

11. The Pivot Cover Letter

Making a career switch? Your cover letter can be an excellent opportunity for you to explain the reasoning behind your career change and how your transferable skills qualify you for the role.

Cover Letter Example: Creative Pivot Cover Letter

It’s clean but effective.

Since the role she is applying for is more visual, it’s important to both show and tell why you’re a good fit.

This cover letter strikes the perfect balance between creativity and simplicity in design while putting the applicant's career change into context.

The copy is clean, with a creative font choice that isn’t distracting from the content, but still demonstrates the applicant’s knack for design.

12. The Graphic Design Cover Letter

When applying for more creative roles, the design of your cover letter can say just as much as the words on the page. Take the graphic designer letter example below.

sandra barnes cover letter

It’s got so much going for it:

  • Pop of color
  • Clean layout
  • Interesting fonts

Besides the style elements, this example also doesn’t skimp on the key skills recruiters are looking for. Using metrics, the applicant proves their value and why they would be a great fit.

This cover letter thoroughly conveys the applicant’s skills and qualifications using a variety of visual elements and emphasizing their greatest achievements.

Pro tip: If you're applying for a graphic design job, share a link to your graphic design portfolio website , even if it's not an application requirement.

Job Cover Letter Examples

Next up, let’s go over some classic cover letter examples for jobs, especially if you’re applying to internships or only have a few years of experience.

The below cover letters follow the golden rules and don’t deviate too much from the standard — which is ideal if you’re applying to positions in more traditional industries.

13. Consulting Internship Cover Letter Example

consulting cover letter

Many internship applicants are early on in their careers or are still in college. That means they’ve yet to gather enough experience to offer tangible proof of their ability to do the job.

That means that a cover letter is the place where an internship applicant can shine.

This cover letter example highlights the applicant’s skills in a bullet-point format. That makes it easier for an overburdened hiring manager to get the essence of her points, quickly, if they’re only skimming cover letters.

Not only that, but this applicant personalized the letter in every single sentence. She shares information about her prior conversations with some of the company’s employees and mentions the company’s name at every turn.

While she only has one prior consulting job, she deftly mentions the skills she developed in that role and ties them into her desired position at Quantcast Product Group.

This cover letter example does a fantastic job advertising the applicant’s soft skills in a highly scannable format — while still going heavy on the personalization.

Don’t be shy to lightly play with formatting to get your point across and to imbue the letter with your passion for a company.

14. Nonprofit Referral Cover Letter Example

job cover letter examples: nonprofit referral

This cover letter example for a nonprofit job hits the ground running by right away inserting the name of one of the nonprofit’s Superintendents.

That’s an excellent way to get a recruiter’s attention and make you stand out from the slush pile, even if you’re only just out of school, as is the case for this applicant.

If you’ve received an internal recommendation for a position, you’d be wise to open your letter with that information. Don’t worry about it feeling too stilted or strange — remember, hiring managers only skim letters.

Your goal is to make sure they get information about you that they otherwise won’t get from your resume.

With only three full paragraphs, this cover letter example is short, sweet, and to the point. No time is wasted, and it also goes over the critical basics, such as skills and experience.

This nonprofit cover letter includes a recommendation from an internal employee at the target organization, making it more likely to stand out from the slush pile.

I  also love that it doesn’t skimp on the basics, such as skills, enthusiasm, and experience.

15. General Email Inquiry Cover Letter Example

job cover letter examples: general internship inquiry

Even if a job opportunity isn’t available at an organization yet, it doesn’t mean that there won’t be. You can always send a general inquiry cover letter, like the one in this example.

This email cover letter for a political campaign internship is short and sweet, but includes the critical information the campaign coordinator needs to consider the applicant for any new positions that may open up.

The best part about this cover letter is that it can be easily customized from one political campaign employer to the next.

While it does include a level of personalization, it’s brief and can be easily changed to address the specific political candidate.

When sending general inquiries like this one, it’s essential to make the personalization aspect as pain-free as possible for yourself. That may mean including only one sentence or two, knowing that a general inquiry might not be replied to.

Setting up customized email signatures is also highly recommended. They should include your name, job title, and ideally links to your website or social accounts as well as your headshot.

These add a professional touch and help you stand out from other cover letters in the recipient’s inbox. At the same time, the headshot makes you easier to remember in case a job position becomes available, while the website or social links allow recruiters to learn more relevant details about you.  

This email cover letter example hits all the right notes while keeping it brief and to-the-point. While we don’t recommend choosing this format for a formal cover letter, it works if you’re sending a general inquiry to an employer over email.

It’s also a good example to follow if you’re still in college or have very little experience.

Read more: How to Write a Letter of Interest

16. Post-Phone-Call Cover Letter Example

job cover letter examples: post phone call

If you get a phone call from a potential employer and they invite you to send your resume, pat yourself on the back — that is such a win. In your cover letter, be sure to mention that right away, like this example does.

A hiring manager or an executive at a company likely has a lot of tasks on their plate, which means that they may forget about your call from one week to the next.

That is totally okay, which is why this example starts with a reminder that the applicant and the letter recipient spoke back on January 31st. It also has a few more details about why they started speaking in the first place.

Aside from leveraging the phone call that’s already occurred, this cover letter also does an excellent job explaining why the applicant is an ideal choice for the job.

It goes into detail about skills and previous experience with a high level of enthusiasm, and includes a promise to follow up at the end.

This cover letter example includes two things that will immediately draw my attention: A phone call they’ve already had, and a mutual contact at their organization.

The job and internship search can be grueling; never be afraid to use everything you have at your disposal to improve your standing over other applicants.

Read more: How to Start a Cover Letter

17. Mission-Driven Graduate Cover Letter Example

job cover letter examples: mission driven

This cover letter example from a recent B.A. graduate wowed me from the first sentence.

The applicant right away explains her attained degree and her specific career interests, then dives into the aspects of her experience that make her such a great candidate.

It's so personalized to the employer’s own mission that it’s difficult to stop reading it.

Even if the hiring manager isn’t a science or health professional, they would be able to effectively gauge the applicant’s suitability for the role by the expertise she shows in her cover letter alone.

The applicant explains at length why she’s excited to work for that specific hospital. The organization serves Aboriginal populations, which aligns with her own values and research interests.

In the last paragraph, she summarizes what she knows about the employer in one sentence, then describes how each of her experiences supports the employer’s mission.

That is an exceedingly clever and meaningful way to align yourself with an organization at a deeper level.

If you’re applying to a mission-driven organization, don’t be shy about showing your excitement and expertise. You don’t need a lot of experience to show that your values align with those of your target organization.

This cover letter example is especially good inspiration if you’re making a career change, have only just a few internships under your belt, or are graduating from college.

18. Short Recommendation Cover Letter Example

job cover letter examples: short recommendation

Referral or recommendation cover letters don’t need to be too long, and this is a great example of that. It immediately leverages a mutual connection at the company.

The mutual connection recommended that the applicant contact the hiring manager for a role, which is a piece of information I  always recommend you frontload in your letter.

This specific cover letter comes from an applicant with little experience, making it a good example to follow if you’re switching careers or just out of college.

Instead of talking about their experience, the applicant uses anecdotal evidence to convey their enthusiasm for working at that company.

The writer also goes over their most salient skills, such as being able to speak multiple languages. They also explain how their degree directly applies to the target role.

I  love that the candidate highlights their leadership abilities and makes that an effective selling point for being hired.

This cover letter doesn’t go on for too long, which we love. It’s simple and sweet and provides all the information the hiring manager needs to look more closely at the applicant’s resume and make an interviewing decision.

19. Professor or Research Position Cover Letter Example

job cover letter examples: professor or research

Academic or research position cover letters might require a little more information than the typical cover letter — and this is one such example. Why is it okay to go a little longer?

Because the letter is not only a way to supplement the PhD candidate’s academic CV, but to provide a writing sample for the search committee.

I love this cover letter because it expresses the candidate’s enthusiasm for teaching and explains her instructional ethos, such as providing out-of-the-classroom opportunities, championing communication, and encouraging students to step out of their comfort zone.

The applicant also suggests courses she may be able to teach at the target institution, and expresses her interest in developing new courses as needed.

She also suggests how she can enhance the college’s extracurricular programming by offering study abroad courses, which shows not just an interest in teaching but adding to the school’s overall culture.

While this letter goes for a little longer than recommended, it serves as a fantastic writing sample and explains the applicant’s research background at length.

If you’re applying to academic or research roles, don’t be afraid to go into detail about what most excites you in terms of research interests.

20. Director Cover Letter Example

job cover letter examples: director

This cover letter example — for a Director of Catering position at a university — doesn’t waste any time.

The applicant right away says that they’re a strong candidate for the role, then jumps right into three salient qualifications that make him a great fit.

I love how the applicant uses bullet points and bold text to guide an overburdened hiring manager through the cover letter — and to give them permission to scan it, if needed.

If the hiring manager would like more information or actual examples of the skills, they merely need to read the rest of the bullet point paragraph.

As mentioned, light formatting can be beneficial to your cover letter, as it draws the recruiter’s eyes and prevents them from having to fish for the information they’re looking for.

This short, sweet cover letter includes the critical information a hiring manager or high-level executive needs to make an interview decision.

I  love the use of formatting that doesn’t stray too much from regular cover letter conventions, and I  like that the applicant kept all other paragraphs extremely brief.

21. Editorial Cover Letter Example

job cover letter examples: editorial

Applying for an editorial or journalistic position? Like a cover letter example I  shared earlier, you can take a more storytelling approach to capture the hiring manager’s attention.

This cover letter example does that effectively by telling an anecdote that directly mentions the newspaper where they’d like to work.

This immediately draws the reader in and tells them that this application isn’t random at all; the applicant would like to work at the newspaper because they’ve read it every morning.

Not only that, but they have a favorite reporter on the newspaper’s staff. The applicant then jumps into the specific reason they want to take an editorial position at the Baltimore Sun.

The cover letter includes all pertinent information, such as how previous positions have equipped the applicant to take on this job. It closes with enthusiasm after keeping the reader rapt every step of the way.

The applicant uses storytelling to — you guessed it — apply for a position that needs storytelling skills. If you’re applying for a data-driven position or a graphic design position, why not showcase those skills in the cover letter itself?

I  like that this letter doesn’t diverge too much from cover letter conventions while still differentiating itself.

22. Promotion Cover Letter Example

job cover letter examples: promotion

In this cover letter example, the applicant already works for the employer and wishes to apply for the next position to move up in their career.

I  like that the letter cites the applicant’s extensive knowledge of the organization, which will no doubt give them an advantage over external applicants.

Not only that, but the applicant also references their experience before they started working at the employer and uses that information to make their candidacy even more desirable.

Lastly, this letter includes a healthy level of enthusiasm for the university and the position — something that is never extra in a cover letter.

This cover letter example does an excellent job showing the candidate’s knowledge of their current organization while stating why they’re a natural fit for the promotion.

Plus, the letter includes information on the applicant’s relevant activities outside of work — if you’re involved in any organizations that might help you do your job better, be sure to include them.

23. Law Cover Letter Example

job cover letter examples: law

This law cover letter example jumps right into personalization, a bold move that will serve you well if you’re genuinely interested in a company and want to stand out.

The applicant cites the recipient’s recent article on bond litigation, then ties that into the role they’d like to get at the law firm.

The applicant then goes into his skills and the feedback he’s received from past managers. This is an excellent way to introduce your skills without sounding dry — or even unfounded.

By citing positive feedback you’ve received, you’ll imply that others have praised you for having those skills, and that you’re not only "tooting your own horn."

Pro-Tip: In cover letters, it’s absolutely okay to toot your own horn — that’s what they’re for. But if you can cite others’ remarks, that also helps.)

At just two and a half paragraphs, this letter is exceedingly short but no less effective. It’s an excellent example of how to personalize your letter quickly while still conveying the essentials of a cover letter.

This short cover letter example keeps it brief while still creating high impact. The applicant personalizes the letter immediately, cites external feedback, and conveys enthusiasm.

This letter proves you don’t need to write a novel about an employer to sway the hiring manager into giving you an interview.

Now that I've shown you some excellent examples, let's talk about how you can create the best cover letter for your dream job.

What is a good cover letter?

A cover letter is used to show your interest in the role, passion for the company, and the impact you've had in previous positions. Good cover letters should include a standout opening, relevant skills and qualifications, and a strong finish with a call-to-action — all within one page and unique to each application.

What’s on a cover letter?

Before you start writing your cover letter, let's cover a few basic must-haves you'll want to include. If you’re looking for more detailed instructions, check out this guide to writing a cover letter .

Add a simple, but pleasant greeting to address the recruiter or hiring manager.

Learn more:

  • Dear Sir or Madam Alternatives
  • Cover Letter Greetings

Write a catchy introduction that explains why you’re interested in the role.

  • How to Write an Introduction
  • Tips for Writing a Good Introduction Sentence

Work Experience

This is the heart of your cover letter. It outlines your relevant experience and why you’d be a great fit for the role. You can highlight special skills, experiences, professional achievements, or education to help make your case.

  • How to Write About Your Professional Background
  • Professional Bio Examples
  • LinkedIn Bio Examples

In this paragraph, add a call-to-action by expressing interest in an interview. Offer your contact information and sign off.

  • Email Closing Line Examples
  • Tips for Writing Conclusions

What does a cover letter look like?

Besides showing off your skills and qualifications, cover letters give you the opportunity to present a clear, concise, and compelling writing sample. It shows off your personality and your ability to convey ideas.

That's a lot of information to include on a single page, so it can help to have a clear structure to start with.

Check out our fillable cover letter templates to see how you should organize the content of your cover letter.

HubSpot Cover Letter Template

What makes a great cover letter?

A cover letter is personal, but it also needs to help you reach a goal and help the hiring team understand how you could perform that role with their company. This complexity can make cover letters really tough to write.

Because cover letters are difficult to write, many come off as boring, basic, or confusing for hiring managers to read. But the tips below about the qualities that make a cover letter great can help you take your cover letter from basic to bright.

Start with this quick video, then keep reading for more tips:

Personalized Introduction

Begin with an introduction that's personal. It should capture the reader's attention and address your recipient by name. Then, add a compelling opening sentence that emphasizes your interest in the specific role.

Helpful Cover Letter Introduction:

"Dear [Hiring Manager's Name],

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it's about your experience, isn't it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

"At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface."

Unhelpful Cover Letter Experience:

"I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results."

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

"I lead a team of five content writers while increasing website traffic by 18% year-over-year."

Unhelpful Cover Letter Example:

"I have a great track record of leadership and achieving fantastic results."

Research and Company Knowledge

Hiring teams aren't hiring anyone with the skills to do the job. They're hiring a person they'll work alongside at their specific company.

So, to show that you're not just looking for any job anywhere, share your knowledge of the company's industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

"I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot."

Unhelpful Cover Letter Research:

"I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations."

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

  • Guide to Becoming a Better Writer
  • Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

  • Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
  • Choose your words carefully .
  • Write in active voice.

Helpful Cover Letter Tone:

"I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization."

Unhelpful Cover Letter Tone:

"Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting."

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you'd most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you're feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

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25 Product Manager Cover Letter Samples & Guide for 2024

Stephen Greet

  • Product Manager Cover Letter
  • Product Manager Cover Letters by Experience
  • Product Manager Cover Letters by Role
  • Writing Your Product Manager Cover Letter
  • Product Manager Cover Letter FAQs

Product managers wear many hats, handling what arises during a product’s life cycle. Primarily, you ensure a company’s products align with its goals, mission statements, and strategies.

Strong management skills like effective communication, task organization, and collaboration come into play. Analytics, quality assurance, and leadership are also core to a good product manager’s  skill set . After all, you bridge the gaps between departments and specialists to handle every aspect of production with finesse.

Now, it’s time to communicate your value to recruiters, and that doesn’t just mean building a jaw-dropping  product manager resume . You’re not exactly pumped to write a cover letter for a product manager, but we’ll simplify the process with our 25 examples and free cover letter builder .

cover letter of a product

Product Manager Cover Letter Example

USE THIS TEMPLATE

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Block Format

Official product manager cover letter template

Why this cover letter works

  • Do your homework, and it will show! Angie opens with a line mirroring the job description about rolling up her sleeves and working hard, showing that she’s put effort into her application.
  • To connect your skills and abilities to the company, visit its website, look through its blog, or try to find some outside articles about the company that will help you understand its vision and goals. 
  • Based on the  product manager job description  and the fruits of your research, try to identify the company’s most pressing challenges and address

Level up your cover letter game

Relax! We’ll do the heavy lifiting to write your cover letter in seconds.

Director of Product Management Cover Letter Example

cover letter of a product

  • Including experiences as a lead production manager and a senior product manager sheds some light on your suitability for the advertised role. The message is clear: you’ve proven yourself in equally challenging positions and you’re ready to take on more responsibilities.

VP of Product Management Cover Letter Example

VP of product management cover letter template

  • The use of definite numbers here such as “improving delivery times by 23%” would work magic and get you close to the door. Look back to your past roles and choose metrics that paint you as a team leader and top performer.

Senior Product Manager Cover Letter Example

Elegant senior product manager cover letter template

  • If you research the company, you can uncover what they want in a senior product manager as well as their company objectives. This is potential material for a great intro!
  • Connect with the company right away by  showing  your interest instead of stating it.
  • Look at the senior product manager’s job description and your research to get a glimpse into the company’s obstacles and focal points so you can reference them. 

Assistant Product Manager Cover Letter Example

Assistant product manager cover letter template

  • Follow Raj’s assistant product manager cover letter script where he highlights his track record of successful product management and the ability to work with cross-functional teams. Ideally, position yourself as part of a solution that the company needs.

Junior Product Manager Cover Letter Example

Junior product manager cover letter template

  • In this case, an elegant template would be a great choice. It allows you the room to include everything important without clutter. Keep each section separate under a specific title and ensure you highlight at least a section of a bullet point in each work experience.

Associate Product Manager Cover Letter Example

Associate product manager cover letter template

  • Suppose you’re applying at a bank and love keeping up with the latest financial apps and industry breakthroughs. Go ahead and show how that interest equips you with an understanding of user and market needs, crucial to product management.

Product Manager No Experience Cover Letter Example

Product manager no experience cover letter template

  • And your product manager no experience cover letter’s conclusion? It should reiterate your interest in the role and set the stage for further conversation. And while you must contain your narration within one page, use white spaces for enhanced readability.

Entry-Level Product Manager Cover Letter Example

Entry-level product manager cover letter template

  • Proceed to show why you would be a terrific hire for the position. Roles and achievements from your previous jobs would set you apart from the average applicants.

Product Manager Intern Cover Letter Example

Product manager intern cover letter template

  • After grabbing the attention of the hiring manager, go further and detail your project experiences and set of  relevant skills that make you the ideal candidate the company is looking for.

Google Product Manager Cover Letter Example

Google product manager cover letter template

  • Your knack for innovation and ability to work in a high-pressure environment will help you carry the day. Deploy your  technical skills  to back your candidacy and leave no doubt that you’re the perfect fit for the open position.

Supply Chain Product Manager Cover Letter Example

Supply chain product manager cover letter template

  • Proficiencies in Tableau, Google Analytics, SQL, and more are part of the success equation that can get you hired. Also, share past instances when your ability to lead teams was tested and proven.

Digital Product Manager Cover Letter Example

Digital product manager cover letter template

  • Like Andrew, who worked at Salesforce and Wayfair before applying for a job at RedHat, naming your previous employers can be a way of saying that you’ve worked for companies with cultures and production demands similar to the prospective employer.

Product Launch Manager Cover Letter Example

Product launch manager cover letter template

  • Recruiting teams don’t always have the time to read your entire piece. The earlier you state and back your case, the more chances of getting noticed from the onset.

Medical Product Manager Cover Letter Example

Medical product manager cover letter template

  • As such, accompanying your medical product manager cover letter with one or two recommendations can make a huge difference. Most importantly, ensure such recommendations add value to your chances of landing the open position.

Product Development Manager Cover Letter Example

Product development manager cover letter template

  • However, don’t ignore what you say in the conclusion of your piece. Assert your eagerness to be part of the company’s team and let the hiring manager know you’re open to further conversation about the position.

IT Product Manager Cover Letter Example

IT product manager cover letter template

  • Your passion for IT products, and innovations, and thorough understanding of the behind-the-scenes of production processes would come in handy. All you have to do is pick and share past experiences that speak about your leadership and competencies in relevant tools.

Ecommerce Product Manager Cover Letter Example

Ecommerce product manager cover letter template

  • Notice how Dante introduces a clever twist of being a basketball camp counselor before transitioning to ecommerce? You see, as a camp counselor, he builds his critical thinking and teamwork skills which are also relevant in an ecommerce product manager cover letter.

Software Product Manager Cover Letter Example

Software product manager cover letter template

  • Show how you’ve championed the creation of customer-centric products and your role in supporting successful customer experiences. A satisfied customer means a successful company.

AI Product Manager Cover Letter Example

AI product manager cover letter template

  • Borrow a leaf from how Noor parades his IBM DSPC and AWS certifications for a role that would directly benefit from such and you will be among the top contenders for the role.

API Product Manager Cover Letter Example

API product manager cover letter template

  • For instance, experiences of you leading a team to build an AI-driven platform and redesigning web applications to improve user experiences would make for great inclusions in your application.

Amazon Product Manager Cover Letter Example

Amazon product manager cover letter template

  • If your Amazon product manager cover letter can be as effective in connecting your past experiences to the requirements of the current job opening, you’ll be miles ahead of the competition.

Agile Product Manager Cover Letter Example

Agile product manager cover letter template

  • A three-paragraph cover letter would be enough to state your case. Let the intro establish your credentials. Dedicate your second paragraph to positioning yourself as an irresistible candidate. In conclusion, remind the prospective employer of your massive potential that you’re ready to unleash once hired.

Game Product Manager Cover Letter Example

Game product manager cover letter template

  • Include numbers that show you saving costs, instances that paint the image of a terrific team leader, and product launches that are user-focused and within timelines. With that, you’ll have the attention of the hiring team.

Technical Product Manager Cover Letter Example

Standout technical product manager cover letter template

  • Connect with the company immediately—demonstrating an understanding of their needs, which is your best bet when you’re applying to work for a company more corporate in nature. 
  • Seek out the company’s most important challenges by examining the product management job description and researching the company online. 

Senior Product Manager Resume

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Senior product manager resume example

The Life Cycle of Your Product Manager Cover Letter

Yellow envelope holding a product manager cover letter displayed in the cloud with a blue checkmark

Before you start writing, strategize on how to take your letter to the next level. Looking beyond the job description for more information on the company will help you tailor your cover letter effectively. Finally, revising and editing the tone of your cover letter will only highlight what a great candidate you are!

cover letter of a product

Strategy 1: Research the role

Most cover letters out there are disappointingly generic. Since you want to grab your potential employer’s attention, the last thing you want is for your cover letter to blend in with the rest! One of the most important steps you can take toward success is to tailor your cover letter to the exact company where you’re applying to work as a product manager.

Dive in by carefully re-reading the  product manager job description , scanning for useful keywords that you can use in your letter. Research the organization—especially company values and objectives that you could tie in with your history as a product manager.

  • For instance, what product life cycles have you overseen that relate to the job description?
  • Do you have extensive experience working with a particular department they seek to improve?

Answer specific calls from the job description and company goals that you find during your research to tailor your cover letter strategically and polish up an outstanding final piece! 

cover letter of a product

Strategy 2: Narrow your focus

Many hopeful applicants make the common error of simply repeating the contents of their  product manager resumes  but in a more conversational tone. Don’t make this mistake: Your cover letter is a spotlight to more fully reflect your greatest accomplishments in alignment with details from the job description.

Your product manager resume is engineered to save space and concisely delineate your achievements, experience, and background in bullet points. But your cover letter should provide supplementary examples of how you’ve gone a step further to make a positive impact.

  • Make sure you discuss it if you’re applying to a company that emphasizes collaboration as a value.
  • Try describing how you led a well-strategized production plan that tackled the same areas mentioned in the job description.
  • Or, maybe you used your Google Analytics prowess to create a new quality assurance strategy that the company still uses today.

cover letter of a product

Strategy 3: Refine your tone

Remember your cover letter isn’t a one-and-done task. You’ll need to refine and polish it to ensure you’re using the ideal nuances and presenting yourself as an excellent product manager candidate.

For starters, glance back at our product manager cover letter examples and notice how they cover plenty of information without dragging. Your letter should be no longer than one page (shorter is better), and it’ll take revision to pare down your management abilities and technical skills to only the finest essentials. Make sure you proofread for errors, too!

Glance back at our product manager cover letter examples and notice how they cover plenty of information without dragging.

The tone of your cover letter is also important. If you’re applying to an ed-tech startup that needs a strong product manager, your tone should be confident yet personable. Use active words like “coordinated,” “led,” “developed,” and “managed.”

On the other hand, if you’re applying to work for a long-established company, employers may appreciate efficiency, professionalism, and formalities (like avoiding informal contractions). Ultimately, you make the judgment call, basing it on the company history, goals, and overall vibes. 

Grow and Mature Your Product Manager Cover Letter with an Outline

Construction & equipment around screen symbolize product manager cover letter under construction

It can be tricky to figure out where to start on your cover letter—that blank page can feel overwhelming! Outlining your cover letter is a great way to make your task seem more manageable and to make sure you hit all the high points. 

Let’s go over an outline with good examples from the three product manager cover letters you just read, so you can get a feel for how to break things down.  

cover letter of a product

How to start a product manager cover letter

Your contact info: State your name, phone number, street address, and email address (if you’re using a templated cover letter). For a business block letter you build in Word or Google, your name need only be in your signature.  

  • Formatting:  Just as you must determine the  best resume format  to use, you’ll need to decide the format you want to use for your cover letter. Using a template is simple, but if you use a block format, leave your name out of your address. 

Date:  Use the exact date you submit your application materials. 

  • Formatting:  Write out the full date, e.g. January 12, 2023.

Tracy correctly wrote January 3, 2023, instead of 01/03/23. 

Inside address:  This is the address of the person you’re writing to: include their name, their company and position, and their address. 

  • Formatting:  Put each part of the inside address on a new line. Double-space before typing your greeting.

Paul Lee IXL Learning Hiring Manager 777 Mariners Island Blvd #600 San Mateo, CA 94404 

Greeting:  Your greeting, or salutation, should make that invaluable good impression by avoiding vague, tired phrases like “Dear Hiring Manager.” Address the person directly instead!

  • Formatting:  Applying to work in a place that values individual creativity and innovation? A comma after the greeting may be best. Think you’ll be wearing business attire on a day-to-day basis? A colon will suit you better.

Dear Mr. Hoffman, Dear Mr. Lee:

cover letter of a product

How to write your product manager cover letter

Body:  Your product management cover letter should contain three or four body paragraphs that show your interest, qualifications, and an enthusiastic call to action.

  • Formatting:  The body of your product manager cover letter should be single-spaced although you’ll need to double-space between paragraphs.

Opening paragraph:  Remember—generic cover letters usually get tossed! Get your foot in the door by making a connection with the company. 

Bad:  HandStand is a great company. I have lots of skills that would do well there.

Why?  Product managers can’t sound this bored already! Why would a great company hire someone who provides no examples of their skills or demonstration of interest? 

Good:  When a former employer purchased your pieceless puzzle mousepads several years ago, I was intrigued by HandStand’s innovative ideas. Now, with my successful history of product design leadership, coordination, and KPI tracking, I am ready to roll up my sleeves and work side by side with your sales and marketing teams. My versatile talents and background empower me to optimize every aspect of the life cycle to develop unique, creative, and quality products for the world’s top brands, which will only bolster HandStand’s remarkable brand reputation.

Why?  Angie leads with a relevant anecdote that establishes a personal connection with the company, mirrors language from the job description, and immediately follows up with an overview of how her skills tie in with the company’s vision.

Paragraphs 2-3:  It’s time to substantiate your opening claims! How can you enhance this specific product management role? 

Each paragraph should focus on a clear accomplishment, so you can provide details. Stick with metrics that center around each paragraph’s theme: 

I’m excited to dive into your upcoming teacher dashboard and analytics projects and have always thrived in the challenges of analyzing KPI failures and translating vast amounts of data into usable improvement strategies so that my cross-functional teams could take action. After collaborating with several departments at Outschool, I optimized a SaaS product to improve task and milestone organization that scaled to over 100K users and boosted customer satisfaction rates by 19 percent.

Closing paragraph:  Summarize how the qualifications and values in your cover letter offer what the company needs in a product manager. End with an enthusiastic ask that encourages further communication. 

Bad:  My skills make me a good fit for your product manager role. Let me know if you need more info.

Why?  Kudos to the recruiter for not nodding off! The ask is also informal, flavorless, lazy—and, dare we say it—rude.

Good:  My ability to think outside the box will enable me to oversee any project from inception to completion, no matter how unconventional. I am eager to apply my experience in SaaS, KPI monitoring, and stakeholder management to revolutionize product development and analytics for teachers implementing IXL Learning. I can also provide overarching guidance and help all team members surpass each new, exciting goal. Please reach out to me with any questions as I would love to show you how I can boost team efficiency and student motivation.

Why?  Tracy addresses the requirement details from the job description, such as thinking outside the box and approaching things differently. She also aligns her experience and abilities with company goals—specifically, improved student motivation—and ends with a courteous and personable call to action.

cover letter of a product

How to end a product manager cover letter

Signature:  If you didn’t thank the reader in your closing paragraph, do so here. Always use professional wording and your real name.

  • Formatting:  If you’re offering hard copies of your cover letter, leave room to sign in black or blue ink by quadruple-spacing after the closing phrase and before your name. 

With sincere thanks,

Angie Jones

Enclosure(s):  This important detail points out your other materials like recommendation letters and (of course!) your product manager resume.

After your signature, you’ll include “Enclosure(s),” followed by the exact documents in order of appearance. 

  • Formatting:  Use “enclosure” versus “enclosures” correctly, depending on how many attachments you’re including.

Enclosures:  Resume Application

See, including this final section is literally easier than writing your own address. Include it, and automatically set yourself apart from other teachers vying for the same role. 

Next Phase of Your Product Management Job Hunt

Job seeker checks phone and waits for next steps on the product management job hunt

Now, that you’ve got the tools to confidently wow principals and departmental heads with your teacher cover letter, have you considered the current state of your resume? Maybe you’ve already updated and polished it, and if that’s you, kudos to you—you’re ahead of the game! 

If you’re blowing out an exaggerated breath because you’ve relegated your resume to the nether regions of your mind, we get it. But teacher resumes are judged more harshly than most. Hiring teams don’t cut a lot of slack when they’re looking for talent who will teach their students to communicate, read, and write well.   

So, if it’s time to think seriously about re-writing or, let’s face it,  writing  your resume  from scratch, take a page from us (literally) and get inspired with our  free resume templates  and  teacher resume examples  like the one below.

Product Manager Resume

Need a resume to pair with your product manager cover letter?

Elementary teacher resume example

Check out our tools, templates, and  resume writing tips  to put your best foot forward during your job hunt. With a little help from us, your job application materials will be top-notch quality, so every potential employer envisions how you’ll oversee the product life cycle seamlessly and successfully. 

Zone in on the skills and tasks required of you in the job description, then match them up with your greatest achievements. Don’t clutter your cover letter with everything you’ve ever done—instead, mention instances of surpassing KPIs, meeting targets, and collaborating across many departments to manage a successful product launch.

It’s better if you focus on what makes you a valuable asset to the company you’re applying for. Discuss instances of you leading successful teams and how those skills can translate to product management in your new role. You can briefly touch on why you left your past company during the interview, but focus on the positives, such as seeking career growth.

The best way to make an impression is to show that you understand the role and the business well. Go the extra mile in your research and study the product manager job description as well as the company website. Show how its mission is important to you. For instance, you could say that its recent launch of an accessibility app closely aligns with both your professional and personal values.

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Product Manager Cover Letter Examples For 2024 (20+ Skills & Templates)

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Looking to score a job as a Product Manager?

You're going to need an awesome cover letter. This guide is your one-stop-shop for writing a job-winning Product Manager cover letter  using our proven strategies, skills, templates, and examples.

All of the content in this guide is based on data from coaching thousands of job seekers (just like you!) who went on to land offers at the world's best companies.

If you want to maximize your chances of landing that Product Manager role, I recommend reading this piece from top to bottom. But if you're just looking for something specific, here's what's included in this guide:

  • What To Know About Writing A Job-Winning Product Manager Cover Letter
  • The Best Skills To Include On A Product Manager Cover Letter

How To Address A Product Manager Cover Letter

  • 3 Product Manager Cover Letter Examples

The 8 Best Product Manager Cover Letter Templates

  • 3 Tips For Writing A Job-Winning Cover Letter

Here's the step-by-step breakdown:

Product Manager Cover Letter Overview: What To Know To Write A Cover Letter That Wins More Job Offers

What do companies look for when they're hiring a Product Manager?

Employers love to see candidates who possess strategic thinking, who use a customer-centric approach, and who have excellent communication skills.

Product Manager roles also tend to require collaboration across different functions, analytical capabilities, adaptability, and leadership. Finally, the best candidates will likely have project management expertise, technical knowledge, and industry experience.

A successful product manager must balance these qualities to ensure the success of a product at every stage of its lifecycle.

Your cover letter should show the company that your personality and your experience encompass all of these things.

Additionally, there are a few best practices you want to follow to write a job-winning Product Manager cover letter:

  • Address your letter: Begin your letter by addressing the hiring manager or team and stating the specific product manager job you are interested in. This shows that you have taken the time to customize your letter.
  • Demonstrate your knowledge of the company: Clearly articulate your understanding of the company's products and market, demonstrating how your skills align with their needs.
  • Showcase relevant skills and experiences: Highlight concrete examples of your past achievements, emphasizing your impact on product development, launch, or improvement. Don't forget to mention your ability to collaborate cross-functionally with engineering, marketing, sales, and other departments.
  • Tailor your cover letter for the job description: Address the specific requirements listed in the job description, emphasizing how your experience makes you an ideal fit.
  • Be concise and clear: Your cover letter should be short, concise, and easy to read. Stick to one page and focus on the most relevant information.
  • End with a call to action: Conclude with a strong call to action, expressing enthusiasm for the opportunity and inviting further discussion about how you can contribute to the company's success.
  • Proofread: Make sure to thoroughly proofread your cover letter for any grammatical errors or typos. A well-written, error-free letter can make a strong first impression. I recommend using Hemingway App to do this.

Let's dive deeper into each of these so you have the exact blueprint you need to see success.

The Best Product Manager Skills To Include On Your Cover Letter

Keywords are one of the most important factors in your cover letter. They show employers that your skills align with the role and they also help format your cover letter for Applicant Tracking Systems (ATS).

If you're not familiar with ATS systems, they are pieces of software used by employers to manage job applications. They scan cover letters for keywords and qualifications and make it easier for employers to filter and search for candidates whose qualifications match the role.

If you want to win more interviews and job offers, you need to have a keyword-optimized cover letter. There are two ways to find the right keywords:

1. Leverage The 20 Best Product Manager Keywords

The first is to leverage our list of the best keywords and skills for a Product Manager cover letter.

These keywords were selected from an analysis of  real Product Manager job descriptions sourced from actual job boards. Here they are:

  • Communication
  • Development
  • Engineering
  • Cross-Functional
  • User Experience
  • Organization
  • Collaboration

2. Use ResyMatch.io To Find The Best Keywords That Are Specific To Your Cover Letter And Target Role

The second method is the one I recommend because it's personalized to your specific cover letter and target job.

This process lets you find the exact keywords that your cover letter is missing when compared to the individual role you're applying for.

Product Manager Hard Skills

Here's how it works:

  • Open a copy of your updated Product Manager cover letter
  • Open a copy of your target Product Manager job description
  • In the widget below, paste the job description and hit scan!

ResyMatch is going to scan the target job description and show you the exact keywords and skills that are relevant to the role and that you should weave into your cover letter.

If you're ready to check it out, grab your target job description and run your first scan here:

To start, paste your target job description (or multiple job descriptions) into the box below:

Scan to help you identify keywords and skills within your target job description.

Scanning...

If you're more of a visual learner, here's a video walking through this whole process so you can follow along:

Personalization is what makes a cover letter stand out. That starts from the very first sentence where you greet the person reading your cover letter! There are two ways to do this well:

1. Use The Hiring Manager's Name

The first, and best, is by including the hiring manager's name. Let's say that you discovered the hiring manager's name from a post on LinkedIn or via an informational interview.

This is the jackpot! All you need to do is use their name in the introduction, like this:

Example of Starting A Cover Letter With The Hiring Manager's Name

2. Use This Formula: To The [Department] Team at [Company]

If you don't have the hiring manager's name, no problem! You can address your cover letter to the team that you're applying to.

For example, if you're applying for a Product Marketing Manager role at Discovery Education, you might start your cover letter like this:

Example of Starting A Cover Letter With The Team & Company

This shows the reader that this letter has been written specifically for them and the content inside of it will support that.

It's much more relevant and personal than  “To Whom It May Concern!”

For more advice on writing a strong opening to your cover letter, check out this guide.

3 Product Manager Cover Letter Examples For 2024

Now let's take a look at all of these best practices in action. Here are three cover letter examples for different situations from people with different backgrounds who are all applying for Product Manager roles:

Product Manager Cover Letter Example #1: A Traditional Background

Our first example is a cover letter written by a candidate with traditional Product Management experience. Here is what an example of their cover letter might look like:

Product Manager Cover Letter Example #1 - Traditional

Product Manager Cover Letter Example #2: A Non-Traditional Background

Our second cover letter example comes from a candidate looking to transition from education into product management. This cover letter demonstrates how the author identifies and communicates their transferable skills:

Product Manager Cover Letter Example #2 - Non-Traditional

Product Manager Cover Letter Example #3: Going Back to a Product Management Role After a Career Gap

Our third example highlights a candidate with Product Management experience who has a gap in employment. Here is what their cover letter might look like:

cover letter of a product

At this point, you know all of the basics you'll need to write a Product Manager cover letter that wins you more interviews and offers. The only thing left is to take all of that information and apply it to a template that's going to help you get results.

We made that easy with  our CoverBuild tool . It has 8 proven templates that were created with the help of recruiters and hiring managers at the world's best companies. These templates also bake in thousands of data points we have from the job seekers in our audience who have used them to land job offers.

Just click any of the templates below to start building your cover letter using proven, recruiter-approved templates:

cover letter of a product

Free Job-Winning Cover Letter Templates, Have AI Write Yours in Less Than 2 Minutes .

Choose a cover letter template below to get started:.

cover letter of a product

Great Choice! Now, how do you want to write your cover letter?

cover letter of a product

Let AI write your unique cover letter using our proven templates.

cover letter of a product

Or use our templates to write your own from scratch.

3 Tips For Writing A Job-Winning Product Manager Cover Letter

You're off to a strong start! But I've got a few more tips to help you take your cover letter to the next level:

1. Use CoverBuild.io To Write Your Cover Letter In <2 Minutes

All of these tips and best practices work, but you still have to implement them. Normally, that'd mean you sitting down and spending hours brainstorming ideas, typing, deleting, and typing again, and then feeling absolutely drained.

Now there's a way to work around all of that so you save your best energy for the writing and edits that matter most. Here's how it works:

  • Head to CoverBuild.io
  • Select the “2 Minutes” option to have AI write your cover letter
  • Select a template for your cover letter, then follow the 3 step process for sharing info about your experience and the target job with CoverBuild's AI
  • Click “Generate My Cover Letter” and watch the tool write a unique cover letter that's personalized to your experience and your target job!

To make it even easier, you can select a cover letter template from the widget below to get started:

If you'd like to see the process in action, here's a video walking through all of the steps above:

Note:  I do not recommend or advise that you simply copy and paste any AI generated content and submit your application. You should always review, revise, and personalize the content yourself before applying.

2. Include Measurable Metrics And Outcomes

Too many job seekers only focus on the actions that they took and not the outcomes that resulted from those actions. As a hiring manager, it's impossible to differentiate between a dozen candidates who were all “Responsible For Increasing User Engagement.”

If you want to win, your cover letter should speak to the specific outcomes that you drove in previous roles. That could be:

  • The increase in user acquisition and retention rates
  • The measures you took to drop operational costs
  • The customer satisfaction and NPS rates you helped increased
  • The successful product launches you led

These numbers will show hiring teams what you're capable of and make your value crystal clear!

3. Match Your Cover Letter And Resume Design

Quality Impacts Perceived Value - Car Example

They're the exact same car, down to the year, make, and model. The only difference is the way the product was presented. Like I said, quality impacts perceived value.

One of the best ways to boost the quality of your cover letter is to make it look clean, professional, and have it match your resume. That's why the resume templates in our resume builder tool match the cover letter templates in our cover letter builder:

Matching Cover Letter And Resume

If you use both tools to create your cover letter and your resume, your entire application is going to be top notch.

Key Takeaways To Wrap Up Your Job-Winning Cover Letter

You made it! We packed a lot of information into this post so I wanted to distill the key points for you and lay out next steps so you know exactly where to from here.

Here are the 5 steps for writing a job-winning Product Manager cover letter:

  • Start with a proven cover letter template from CoverBuild.io
  • Use  ResyMatch.io to find the right keywords and optimize your cover letter for each role you apply to
  • Start your cover letter with a personalized greeting for the hiring manager or team name
  • Emphasize the measurable outcomes and value you drove in previous roles (include metrics!)
  • Compare the draft of your cover letter to the examples on this page to make sure you're on the right path
  • Use a tool like  Hemingway App to proofread your cover letter before you submit it

If you follow those steps, you're going to be well on your way to landing more Product Manager interviews and job offers.

Now that your cover letter is taking care of, be sure to check out our guide on writing a job-winning Product Manager resume (with examples!).

cover letter of a product

Paula Martins

Paula is Cultivated Culture's amazing Editor and Content Manager. Her background is in journalism and she's transitioned from roles in education, to tech, to finance, and more. She blends her journalism background with her job search experience to share advice aimed at helping people like you land jobs they love without applying online.

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Product Manager Cover Letter

Cover Letters

  • Product Manager Cover Letter

By Thinkful

So you’ve finished your degree and earned a little on-the-job experience through an entry-level position. You’re now skilled enough to apply for a product management position with a company you’ve had your eye on. Your resume is up to date with all of your hard-earned skills and knowledge around product planning, verification, pricing, and forecasting, and you’re well-acquainted with the technical fundamentals.

But there’s something missing: the perfect cover letter.

We’re going to walk you through how to write a cover letter that stands out for all the right reasons, so you’re in the running for that high-dollar product management position.

Which Tech Career is Right for You?

Ready to change your career and join the world’s next workforce? At Thinkful, we’ve got your back with various tech programs to get you equipped with in-demand skills.

Why Do I Need a Product Manager Cover Letter?

Landing a product manager role with a reputable company can be tough—a well-structured resume may not be enough to secure an interview. That’s where your cover letter comes in. A great cover letter gives your prospective employer insight into your approach to life and work, as well as your general attitude to learning. It gives you a chance to frame your knowledge and skills in a way that highlights the value you could add to the company. A cover letter is where you can present a professional narrative that a resume or CV may not communicate.

How Do I Write a Product Manager Cover Letter?

If you’re stuck on how to write a cover letter in terms of style and content, fear not—you’ve come to the right place. This article will show you how to write a cover letter that’s tailored specifically to the position of product manager. First, let’s take a quick look at the key differences between a cover letter and a resume.

Cover Letter:

  • A self-introduction briefly describing who you are, the role you’re applying for, and why you’re an ideal candidate for the position.
  • Typically consists of three to four paragraphs, and should be written in a friendly tone.
  • A document providing a detailed overview of your professional background, skills, qualifications, and other relevant information.
  • Usually includes bullet points highlighting relevant experience and educational qualifications.

How Should a Product Manager Cover Letter Sound?

It’s important to use the right tone in your cover letter. You want to establish a friendly yet professional voice that emphasizes your enthusiasm for the role and engages the reader’s attention enough that they want to finish your letter and move onto your resume. Your letter should be relatively formal and consistent in style; it should showcase your grasp of language and your ability to express yourself persuasively.

Below are a few tips to keep in mind as you draft your product manager cover letter:

  • Jot down all the key points you want to include before you begin to write the letter.
  • Start by describing what interests you about the company and the position.
  • Discuss your interest in product management and give a brief outline of qualifications.
  • Describe your experience and and perhaps the latest product you have managed, emphasizing how your experience has strengthened your skills.
  • Finally, provide a convincing statement about your skills and why you think the company should hire you.
  • Each paragraph should contain a distinct point but also make a cohesive connection with the next, so it flows and makes sense to the reader.
  • Don’t repeat points or your perspective employer may give up reading early.
  • Keep an eye on the length of the letter—if it’s too short or too long, you’ll lose the the reader’s attention quickly.
  • The ideal length is three to four short paragraphs, each with different content.
  • Once you’ve finished drafting, be sure to review your letter, looking out for spelling mistakes and grammatical errors.

What Should a Product Manager Cover Letter Include?

The most important thing to get across in your letter is why you believe you’re suited to the role. In order to do this, you have to structure your cover letter in a cohesive manner. Your product manager cover letter should:

State what interested you in the role and what specific skills you’ll bring to it.

Mention your highest educational qualification and the duration of your experience. For example: “I hold a Certificate of Product Management from X and bring over four years’ experience in the field” .

Describe your most recent work achievement. For example: “I have recently managed the launch of product A and B”. This provides the employer with a concrete example of your achievements.

Explain how your skills and experience will allow you to excel in this position. For example: “My engineering and management degree has provided me with an exceptional grasp of the technical aspects of the role, an eye for detail at every level, and the ability to envision the future of a product. I don’t confine myself to being solely a product manager, but also consider myself a leader in promotional campaigns” .

Showcase your knowledge of the company and your excitement to work with it. This is important because you need to demonstrate that you’ve thought about what you can bring to the company, not just why it’d be great for you.

Show that you don’t shy away from taking risks, and your experience has helped you to develop your risk management skills.

What Should a Product Manager Cover Letter NOT Include?

Remember to keep your letter succinct and to the point, with no repetition of key points. Your product manager cover letter should NOT include:

  • Unnecessary details about your passions and hobbies that aren’t directly related to product management.
  • Long descriptive words or complicated terms to demonstrate your knowledge.
  • Unflattering remarks about your current or previous employer. This is likely to raise a red flag to a potential recruiter and indicate performance management issues.

Example of a Great Product Manager Cover Letter

To give you a clearer picture of how to structure your product manager cover letter, below is a sample.

Dear Mr. Z,

I am writing to apply for the position of product manager at Klara. With more than three years’ experience working as a product manager for numerous tech companies, I believe I’d be a good fit for this position and am confident I can implement my extensive knowledge and skillset for the benefit of the company.

I finished my MBA after completing chemical engineering and immediately joined Zen, where I have been responsible for managing a dynamic product line while coordinating and connecting appropriate teams to ensure a smooth product development workflow.

Some of my duties at Zen included:

  • Interacting with multiple stakeholders
  • Developing a roadmap for product development
  • Analyzing potential partner relationships for the product

I am highly adept at ensuring the buy-in of stakeholders and aiding in team collaboration. Throughout my current tenure, I was able to successfully launch ten products, which were created by several cross-functional global teams. This experience has helped me to gain a more sophisticated insight into customer motivation.

I also have a background in Agile methodology and have worked as a Scrum Master for a number of software projects before working as product management lead. I have used my experience to establish new development protocols that align with the latest requirements.

I am hopeful that my strengths, knowledge and experience will be of benefit to your company, and I look forward to discussing this further with you in person. Thank you for your time and consideration.

Best regards, Titas

How to Begin a Career in Product Management

According to the U.S. Bureau of Labor Statistics, product manager positions are likely to grow 10% by 2026. Product management brings together multiple disciplines and involves working with people across different functions, including engineering, user design, marketing, finance and budgeting. If you’re wondering who should pursue a product management career —the answer is there’s no one single background that’s the perfect fit for product management, and you don’t need to be an expert in every area. You just need to know which experts to call on.

Many product managers start out as engineers, have completed a bachelor’s degree in business, or may even have an MBA. If you’re interested in adapting your skills to the field of product management, Thinkful’s online Product Management Course teaches you how to manage product lifecycles, in a flexible format with the security of a career guarantee when you graduate. You can start today and sign up for immediate access to course materials, one-on-one mentorship, and career guidance. Your first 15 days are free and any work done during this time counts towards your graduation if you choose to enroll at the end of the 15 day period. Time to break into the tech industry in the exciting field of product management.

  • What is Product Management?
  • What Does a Product Manager Do?
  • Product Manager Salary
  • Product Manager Skills
  • Become a Product Manager
  • Product Management Bootcamps
  • Product Management Certificates
  • Product Management Courses
  • Product Management Schools
  • Product Management Training Programs
  • Product Management Blogs
  • Product Management Books
  • Product Management Tools
  • Product Management vs Product Marketing
  • Product Manager vs Project Manager
  • Product Manager vs Product Owner
  • Product Manager vs Program Manager
  • Product Manager Entry Level Jobs
  • Product Manager Interview Questions
  • Product Manager Job Search
  • Product Manager Resume

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6 Product Development Cover Letter Examples

Product Developers excel at conceptualizing, designing, and refining products that meet consumer needs and drive market success. Similarly, your cover letter is your chance to conceptualize and design your professional narrative, refining your skills, experiences, and aspirations into a compelling product that meets the needs of recruiters. In this guide, we'll delve into the best cover letter examples for Product Developers, helping you to craft an application that stands out in the competitive market.

cover letter of a product

Cover Letter Examples

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The best way to start a Product Development cover letter is by grabbing the hiring manager's attention. Begin with a compelling introduction that highlights your passion for product development and your understanding of the company's products. Mention a recent product that the company has launched or a notable achievement that impressed you. This not only shows that you've done your research, but also that you're genuinely interested in their work. Then, briefly introduce yourself and your relevant experience, focusing on how your skills and expertise can contribute to the company's product development goals.

Product Developers should end a cover letter by summarizing their interest in the position and the unique skills they bring. They should also express enthusiasm about the potential opportunity to contribute to the company's product development efforts. A strong closing might be: "I am excited about the opportunity to bring my unique blend of creativity, technical skills, and user-centric approach to your product development team. I am confident that my experience and passion for innovative solutions will make a significant contribution to your company. Thank you for considering my application. I look forward to the possibility of discussing my candidacy further." Always remember to end with a professional closing like "Sincerely" or "Best regards," followed by your name. This ending reaffirms your interest, highlights your suitability, and opens the door for further communication.

A Product Development cover letter should ideally be about one page long. This length is sufficient to clearly and concisely present your skills, experiences, and passion for product development without overwhelming the reader. It's important to remember that hiring managers often have many applications to go through, so a concise, well-structured cover letter is more likely to grab their attention. Make sure to focus on key achievements and skills that are directly relevant to the job description. Too much detail can be counterproductive, as it may dilute the impact of your main points.

Writing a cover letter with no direct experience in Product Development can seem challenging, but it's all about showcasing your transferable skills, passion for the industry, and eagerness to learn. Here's how you can approach it: 1. **Research**: Understand the role of a Product Developer and the skills required. This will help you identify any transferable skills you may have from other experiences. 2. **Introduction**: Start with a compelling introduction that grabs the reader's attention. Mention the specific role you're applying for and express your enthusiasm for the company and the product development field. 3. **Highlight Transferable Skills**: Even if you don't have direct experience, you may have transferable skills from other roles or academic projects. These could include project management, problem-solving, creativity, teamwork, and technical skills. Provide examples of how you've used these skills in the past. 4. **Showcase Your Knowledge and Passion**: Demonstrate your understanding of the product development process and the company's products. This shows that you're invested in the field and the company. 5. **Eagerness to Learn**: Express your willingness to learn and grow in the role. Highlight any relevant courses or certifications you're planning to take. 6. **Conclude Strongly**: Reiterate your interest in the role and the value you can bring to the company. Thank the reader for their time and express your hope for further discussion. 7. **Proofread**: Make sure your cover letter is free of errors. This shows your attention to detail, a crucial skill in product development. Remember, everyone starts somewhere. Your passion, transferable skills, and willingness to learn can make up for a lack of direct experience.

Related Cover Letters for Product Developments

Product manager cover letter.

cover letter of a product

Product Designer Cover Letter

cover letter of a product

Product Owner Cover Letter

cover letter of a product

Program Manager Cover Letter

cover letter of a product

Project Manager Cover Letter

cover letter of a product

Software Developer Cover Letter

cover letter of a product

Product Development Cover Letter

cover letter of a product

Product Development Engineer Cover Letter

Director of product development cover letter, vp of product development cover letter, new product development manager cover letter, related resumes for product developments, product development resume example.

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Product Manager Cover Letter Samples & Examples That Worked in 2024

Julia Gergelova — Resume Writer

How to write a strong product manager cover letter that wins jobs

Product managers are responsible for getting the inside scoop on what customers want and how products can be developed to meet these customer needs. To earn a position as a product manager, you need a well-written cover letter that convinces employers you are the best fit for the job.

In this guide, we will teach you 5 key steps for writing a strong product manager cover letter. Keep reading to learn all about:

  • How to craft a powerful header & headline as a product manager
  • Why to tailor the content of your product manager cover letter
  • What to say in your product manager cover letter introduction
  • Ways to effectively describe your skills & accomplishments as a product manager
  • How to conclude your product manager cover letter persuasively

1. How to craft a powerful header & headline as a product manager

A cover letter header and headline serve an essential purpose in any cover letter by giving the document much-needed structure and visual flow.

Your cover letter header comes first, typically placed either centered or in the top left of the page. In this header, you need to include information such as:

  • Your name and professional title
  • Your professional contact information
  • The name & department of the company you are applying to
  • The address of the company

Here is an example of a well-formatted product manager header

Joe King , Product Manager

(123) 456-7890 | [email protected] | linkedin.com/in/joe-king

To: Miller Production, Inc. Product Development Department 1234 Street Address Washington, D.C. 20005

Following your header is your cover letter headline , a brief title statement that helps catch the eye of an employer. In this headline, include a keyword related to the position, an eye-catching number or trigger word, a powerful adjective or verb, and a promise to the employer that the letter is for them specifically.

Here is an example of a well-written product manager cover letter headline, followed by a quick breakdown of its main components

My Successful 3-Step Approach to Product Management & How It Will Benefit Your Business

Trigger Word/Number: 3-Step Approach Keyword: Product Management Adjective/Verb: Successful, Benefit Promise: Your Business

Still looking for a job?  These 100+ resources will tell you everything you need to get hired fast.

IBM Junior Product Manager Cover Letter Sample

2. Why to tailor the content of your product manager cover letter

Anytime you write a product manager cover letter, you should always tailor the content of that letter for the specific employer and job you are applying to.

By doing so, you show the employer that you have put a great level of effort into your application and also that you have excellent attention to detail.

Tailoring a cover letter requires you to thoroughly research the company beforehand, looking for key details such as:

  • The company’s values and workplace culture
  • The company’s current goals and projects
  • The staff member at the company responsible for hiring managers

This last detail will help you to create a personalized greeting that addresses the specific staff member by name, indicating immediately that the letter has been tailored.

Here are 3 examples of personalized cover letter greetings

Dear Department Head Jane Doe,

  • Dear Ms. Jane Doe,
  • Dear Ms. Jane Doe & the Product Development Team,

Pro Tip: Honorifics like Mr., Mrs., and Ms. are extremely important to get right on your cover letter. If you are unsure of the correct honorific for a specific person, opt for using their professional title instead.

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3. What to say in your product manager cover letter introduction

Your cover letter follows your headline and personalized greeting, playing a vital role in hooking the employer’s attention and encouraging them to continue reading .

To write an effective product manager introduction, make sure to include:

  • A concise summary of your professional history
  • A statement on why you are enthusiastic about applying to this company
  • A mutual acquaintance (when possible)

Pro Tip: If you do not have a mutual acquaintance to name, try using LinkedIn or other professional networking sites to connect with current employees and associates of the companies you are most interested in. This can help you gain better insights into what a company is looking for, as well as gain a few new professional acquaintances.

Here is an example of an effective product manager cover letter introduction

I am a product manager with 9+ years of experience overseeing high-level product development and fostering strong shareholder relationships. As your company is a leader in the product development industry, I am thrilled by the opportunity to potentially join your team. My former colleague and friend, Mr. John Smith, is a project manager at your company and strongly recommended I apply for this position.

4. Ways to effectively describe your skills & accomplishments as a product manager

After you have successfully written your product manager introduction, your next step is to write the body paragraphs of your cover letter. A strong product manager cover letter will contain between 2 to 4 body paragraphs that offer key insights into your most relevant skills and accomplishments.

As you write these paragraphs, make sure the information you include is highly specific and contextual. Don’t just plainly state what skills you possess — describe how you have honed these skills and how you apply them in the workplace.

When describing accomplishments, use quantifiable data and details whenever possible. This will help you show the employer the tangible value you have to offer.

Here are 6 examples of product manager skills to describe in your cover letter

  • Market trend analysis
  • Customer surveying techniques
  • Developing product development roadmaps
  • Building relationships with stakeholders
  • Creative problem-solving
  • Defining product vision and objectives

Here is an example of how to describe an accomplishment in a cover letter

As a product manager at [Former Employer], I closely monitored market trends to help determine the best features to add to software and identify the optimal times to release these features. My market research resulted in a 45% increase in customer satisfaction with feature releases and a 30% increase in overall user retention.

5. How to conclude your product manager cover letter persuasively

The final step to writing an excellent product manager cover letter is to create a persuasive conclusion. This conclusion needs to encourage the employer to contact you promptly and give clear instructions on how to best contact you.

The closing statement of your product manager cover letter should include:

  • How and when you can be contacted
  • When you intend to follow up
  • A formal sign-off

Here is an example of a strong closing statement from a product manager cover letter

As your new product manager, I am certain I can increase the satisfaction of both your customers and shareholders. I would love to meet directly within the next week and am available any weekday from 8 a.m. to 5 p.m. The best way to reach me is at (123) 456-7890. If I have not heard back by next Monday, I plan to reach out at that time.

Warm Regards,

[Applicant Name]

If you have ever wondered how a cover letter differs from a resume,  this article will tell you everything about the key differences between the two .

Julia Gergelova — Resume Writer

Julia Gergelova

Julia is a professional writer, translator and graphic designer. She holds degrees in translation and interpretation, and has international work experience from a number of different countries in Europe as well as China and Panama. Julia formerly taught academic writing and as a graphic designer contributed to outlets such as  The Business of Business . She has a passion for lifelong learning and good coffee.

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Product Manager Cover Letter

A product manager cover letter provides the hiring manager with a concise summary of what makes you the ideal candidate to be responsible for guiding and managing the life cycle of a company's products. It should provide an overview of your education, experience, and skills, and highlight your accomplishments and potential as a product manager.

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Product Manager Cover Letter - Free Template:

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Product Manager Cover Letter Example:

[Full Name]

[Physical Address]

[Email Address]

[Contact Number]

[Company Name]

Re: Application for the position of Product Manager

Dear [Recipient’s Name] ,

I am writing in application for the product manager position at [company] as advertised in [where you found the job posting] . My educational background, experience in the field of product management, and goal-driven nature make me the perfect candidate for the job. I know that I would be a valuable addition to your team.

I have a [qualification] from [educational institution] and more than [number of years] years of experience in the [industry] industry. I have worked in several positions managing a specific element of a product's lifecycle, including [list job roles] , before being responsible for managing the entire lifecycle of several products. I am adept at creating strategic plans for products and managing their execution, from requirements analysis and QA testing to product launches.

Over the years I have developed an extensive set of skills and continue to actively develop my competencies by taking part in leading industry seminars, workshops, and courses, such as [list seminars/workshops/courses you've recently attended] . I excel at [describe what you do best] , with one of the most notable accomplishments of my career being [describe what you accomplished, including outcomes] .

Attached is my resume with a detailed account of my competencies, professional experience, and educational background. Please feel free to contact me directly at [telephone number] . I look forward to discussing the position in more detail.

Thank you for your time and consideration.

[Your full name]

How to Write a Product Manager Cover Letter:

Our complete guide with informative steps on how to create a professional product manager cover letter.

Start with your product manager cover letter.

Add your details, subject line, and address the recipient..

Start your letter with your full name and current contact details followed by a subject line that lets the reader know what your letter is in reference to. Before you begin, be sure to research who the recipient of the letter is. You should always address the recipient by name using either their full name or an applicable title and their last name.

  • Write a short introduction.

Your introductory paragraph should include the reason for your letter, where you heard about the job opening, and a concise statement regarding your suitability for the position. Mention that you have the required skills and experience to excel as a product manager and, given the chance, would be a valuable asset to the company.

  • Outline your education and experience.

Mention the degree(s) you obtained and from which institution. Product managers are often expected to have a business administration or management degree but it is not uncommon for candidates to have come from other career paths, such as research or marketing.

Describe some of the tasks and duties you have performed as a product manager. This may include developing a deep understanding of a product's target market, designing a product's roadmap, collaborating with cross-functional teams, and liaising with different stakeholders. Including the industry or type of products you have managed gives the reader a clear idea of where you gained your experience.

  • Highlight your skills and accomplishments.

Provide a little more insight into your job-specific competencies, such as strategic thinking, negotiating, or managing and coordinating teams. Illustrate your top skills with an accomplishment, such as an innovative strategy you created and executed that culminated in a successful product launch. Include specific outcomes.

If you regularly attend seminars, workshops, or courses to develop your skills and deepen your understanding of your industry and products, cite these as well. This shows the reader that you are passionate and dedicated to your work and advancing your skills.

Close your letter.

In the closing paragraph, refer the reader to your attached resume and encourage them to reach out to you directly should they require anything further or wish to discuss the position in more detail. Don't forget to thank them for their time and consideration.

Sign off with a formal or semi-formal closing phrase , such as "sincerely" and your full name. If you are sending a hard copy of the letter, leave a space for your handwritten signature above the typed name.

How to Write a Cover Letter

How do you write a product manager cover letter?

  • Add your details and address the recipient.
  • Close your letter .

What skills should you mention in a product manager cover letter?

  • Project management.
  • Strategic and analytical thinking.
  • Leadership.
  • Negotiation.

What should be included in a product manager cover letter?

A product manager cover letter should include your details and an overview of your education, experience, and competencies. Include notable achievements that demonstrate your expertise and suitability for the position.

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Product manager job description, product manager interview questions, the 12 best cover letter tips for 2024, best cover letter generators, how to address a cover letter.

Professional Product Marketing Manager Cover Letter Examples for 2024

Your product marketing manager cover letter must immediately highlight your understanding of market trends and consumer needs. Demonstrate your ability to distill complex product features into compelling marketing messages. In the second paragraph, provide a snapshot of measurable successes in previous campaigns or product launches. Convey your passion for innovative marketing strategies that resonate with your target audience, fostering engagement and driving sales.

Cover Letter Guide

Product Marketing Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Product Marketing Manager Cover Letter

Key Takeaways

Product Marketing Manager cover letter

Crafting a product marketing manager cover letter can be a daunting task. You've been diligently job hunting, and suddenly you're faced with the challenge of submitting a cover letter that stands out. Remember, it's not a repeat of your resume. Focus on a stellar achievement and weave a compelling narrative around it. Strike a balance by being formal without drowning in clichés, and keep it concise—aim for a single page that showcases why you're undeniably the best fit for the role.

  • Personalize the greeting to address the recruiter and your introduction that fits the role;
  • Follow good examples for individual roles and industries from job-winning cover letters;
  • Decide on your most noteworthy achievement to stand out;
  • Format, download, and submit your product marketing manager cover letter, following the best HR practices.

Use the power of Enhancv's AI: drag and drop your product marketing manager resume, which will swiftly be converted into your job-winning cover letter.

If the product marketing manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

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Product Marketing Manager cover letter example

PETER CONNOLLY

New York, NYC

+1-(234)-555-1234

[email protected]

  • Highlighting past achievements with quantifiable results, such as a revenue spike worth $10MM, shows the candidate's ability to generate significant business outcomes through their marketing strategies.
  • Emphasizing expertise in relevant sectors, such as IT solutions and technology services, establishes the candidate's industry-specific knowledge which is critical for role alignment.
  • Referencing specific market successes, like the Opera Coast becoming a Top 10 app in 68 markets, demonstrates experience in product positioning and the ability to create impactful campaigns.
  • Stating leadership and cross-functional skills indicates the candidate's capability to manage and collaborate with diverse teams, which is essential for a Senior Product Marketing Manager position.

What about your product marketing manager cover letter format: organizing and structuring your information

Here is one secret you should know about your product marketing manager cover letter assessment. The Applicant Tracker System (or ATS) won't analyze your cover letter.

You should thus focus on making an excellent impression on recruiters by writing consistent:

  • Introduction
  • Body paragraphs (and explanation)
  • Promise or Call to action
  • Signature (that's optional)

Now, let's talk about the design of your product marketing manager cover letter.

Ensure all of your paragraphs are single-spaced and have a one-inch margins on all sides (like in our cover letter templates ).

Also, our cover letter builder automatically takes care of the format and comes along with some of the most popular (and modern) fonts like Volkhov, Chivo, and Bitter.

Speaking of fonts, professionals advise you to keep your product marketing manager cover letter and resume in the same typography and avoid the over-used Arial or Times New Roman.

When wondering whether you should submit your product marketing manager cover letter in Doc or PDF, select the second, as PDF keeps all of your information and design consistent.

The top sections on a product marketing manager cover letter

Header: This includes your name, contact information, and the date, which is crucial for the recruiter to know who you are and how to reach you for further discussions or to schedule an interview.

Greeting: Personalize your greeting by addressing the recruiter or hiring manager directly, if possible, since a personalized touch demonstrates your attention to detail and genuine interest in the position.

Introduction: Open with a compelling statement about your passion for product marketing and an overview of your relevant experience, as this sets the tone and engages the recruiter from the outset.

Body: Highlight specific achievements in product lifecycle management, market research, and strategy implementation, using metrics when possible to showcase your ability to contribute to the company's marketing goals and connect with its target audience.

Closing: End your cover letter by summarizing your enthusiasm for the role, your intent to contribute positively to the team, and an invitation for further discussion, leaving the recruiter with a clear call to action.

Key qualities recruiters search for in a candidate’s cover letter

  • Strategic thinking and market planning abilities: Demonstrates the capacity to conceive and implement effective marketing strategies tailored to specific products and target audiences.
  • Proficiency in data analysis and performance metrics: Exhibits skill in gathering and interpreting data to guide marketing decisions and measure the success of campaigns quantitatively.
  • Strong project management skills: Highlights the ability to lead cross-functional teams, manage multiple projects simultaneously, and deliver results on time and within budget.
  • Creativity and innovation in marketing tactics: Showcases an imaginative approach to developing campaigns, solving problems, and leveraging new marketing channels or technologies.
  • Excellent communication and persuasion skills: Essential for creating compelling marketing messages, presenting strategies, and influencing stakeholders both internally and externally.
  • Experience with product lifecycle management: Reflects an understanding of the various stages a product goes through from development to decline and the ability to adapt marketing strategies accordingly.

The product marketing manager cover letter salutation: how to address hiring managers

After covering the format of your product marketing manager cover letter, let's look at the salutation.

Back in the day, the cordial "To whom it may concern" or "Dear Sir/Madam", might have worked out fine.

But, nowadays, your cover letter should approach hiring managers on a more personal basis.

So, what to do about your cover letter salutation ?

If you've messaged the recruiters and are on a first name basis or a more formal one, use the hiring manager's name in the greeting (e.g. "Dear Sophie," "Dear Ms. Givens", or "Dear Mr. Everett,").

Always aim to make the effort to find out the name of the hiring manager, who'd be assessing your application. Search on LinkedIn, double-check the advert on the corporate website, or message the brand on social media to find out more about the role.

If you can't find the hiring manager's name (and still want to sound professional), use "Dear HR Team,", "Dear Hiring Manager,", or the likes.

List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Department] Team,
  • Dear [Company Name] Recruiter,
  • Dear [Mr./Ms. Last Name],
  • Dear [First Name] [Last Name],
  • Dear [Job Title] Hiring Committee,

The product marketing manager cover letter introduction: focusing on your unique value, with a creative twist

You are not the only one wondering how to start your product marketing manager cover letter. Those first two sentences introduce your profile and should be memorable.

No pressure.

When beginning your product marketing manager cover letter , immediately point out the unique value of working with you. In other words, what you promise to bring to the role by using your past track record of success.

Start your product marketing manager cover letter with a creative twist by telling a joke or stating something relatable. Select this type of introduction only if it aligns with the company culture.

The middle or body of your product marketing manager cover letter body: a great instrument to tell a story

Now that you've set the right tone with the greeting and introduction of your product marketing manager cover letter, it's time to get down to business .

Hear us out, the body of your product marketing manager cover letter is the best storytelling instrument you have, in your job-hunting arsenal.

Writing the next three to six paragraphs, take the time to reassess the advert to discover job-crucial requirements.

Next, choose one accomplishment that covers those key skills and talents.

Use precisely that achievement to tell an exciting story of how you match the ideal candidate profile.

In the undertones of your story or product marketing manager cover letter body, hint at the difference you'd make and sell your application as the perfect one for the job.

Closing paragraph basics: choose between a promise and a call to action

You've done all the hard work - congratulations! You've almost reached the end of your product marketing manager cover letter .

But how do you ensure recruiters, who have read your application this far, remember you?

Most product marketing manager professionals end their cover letter with a promise - hinting at their potential and what they plan on achieving if they're hired.

Another option would be to include a call for follow-up, where you remind recruiters that you're very interested in the opportunity (and look forward to hearing from them, soon).

Choose to close your product marketing manager cover letter in the way that best fits your personality.

What to write on your product marketing manager cover letter, when you have zero experience

The best advice for candidates, writing their product marketing manager cover letters with no experience , is this - be honest.

If you have no past professional roles in your portfolio, focus recruiters' attention on your strengths - like your unique, transferrable skill set (gained as a result of your whole life), backed up by one key achievement.

Or, maybe you dream big and have huge motivation to join the company. Use your product marketing manager cover letter to describe your career ambition - that one that keeps you up at night, dreaming about your future.

Finally, always ensure you've answered why employers should hire precisely you and how your skills would benefit their organization.

Key takeaways

Summarizing the most important aspects in writing your product marketing manager cover letter, remember to:

  • Create a personalized product marketing manager cover letter for each role you apply for, that includes the recruiter's name in the salutation;
  • Format your product marketing manager cover letter with single-spacing, one-inch margins, and a modern, yet ATS-friendly font;
  • Always start off your product marketing manager cover letter with two sentences that reflect what is most important about your application;
  • Your product marketing manager cover letter body should feature your biggest accomplishments and the job-relevant skills it has taught you;
  • Instead of opting for the "Sincerely yours" ending, close your product marketing manager cover letter with a nod to the future with what you aim to achieve in this potential role.

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  1. How to Write a Product Manager Cover Letter (2024 Guide)

    Your cover letter should expand upon the skills you list on your resume. Choose a few of your most relevant product management experiences. Then, describe your role/responsibilities and the outcomes. Explain how your background and experience would be an asset to the company. If you are new to product management and do not have as much work ...

  2. Product Manager Cover Letter Example and Template for 2024

    Product Manager Cover Letter Example and Template for 2024. Product managers work within an organization to supervise the creation of new products and strategize ways to reinvigorate existing items and services. A common job description summarizes a product manager as someone responsible for overseeing a product from development to consumer launch.

  3. Best Product Manager Cover Letter Examples and Templates

    The product manager cover letter is more about how you approach product management, how you organize data, how you communicate, and how well you can relay information. With that in mind, are some of the better cover letter samples and templates you can use. 1. Resume Genius.

  4. 8+ Product Owner Cover Letter Examples (with In-Depth Guidance)

    Product Owners are the visionaries behind successful products, adept at defining the roadmap, prioritizing features, and ensuring alignment with customer needs. Similarly, your cover letter is your roadmap to a successful job application, prioritizing your key achievements and aligning your skills with the recruiter's needs. In this guide, we'll navigate through the best cover letter examples ...

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    The Cover Letter That Explains 'Why,' Not Just 'How'. The 'We're Meant for Each Other' Cover Letter. The Cover Letter with H.E.A.R.T. Short-and-Sweet Cover Letter Example. The Short Story. The Bare Bones Cover Letter. The Breezy Follow-Up. The Administrative Assistant Cover Letter. The Internship Cover Letter.

  6. 19+ Product Manager Cover Letter Examples (with In-Depth Guidance)

    Product Managers are the visionaries who orchestrate the development and launch of innovative products, skillfully balancing customer needs, market trends, and business objectives. Similarly, your cover letter is your platform to showcase your ability to strategize, innovate, and deliver results. In this guide, we'll delve into the best cover letter examples for Product Managers, helping you ...

  7. 25 Product Manager Cover Letter Samples & Guide for 2024

    25 Product Manager Cover. Letter Samples & Guide for 2024. Stephen Greet April 2, 2024. Product managers wear many hats, handling what arises during a product's life cycle. Primarily, you ensure a company's products align with its goals, mission statements, and strategies. Strong management skills like effective communication, task ...

  8. Product Manager Cover Letter Sample & Writing Tips

    Dear [Mr./Mrs./Ms.] [Manager's Name], I am writing to apply for the product manager position at Central Bay Software. I have more than 8 years of experience working as a product manager for technology companies similar to yours where I have accumulated an extensive skillset. My professional expertise aligns perfectly with the goals of this ...

  9. Product Manager Cover Letter Examples For 2024 (20+ Skills & Templates)

    Here are the 5 steps for writing a job-winning Product Manager cover letter: 1 Start with a proven cover letter template from CoverBuild.io. 2 Use ResyMatch.io to find the right keywords and optimize your cover letter for each role you apply to. 3 Start your cover letter with a personalized greeting for the hiring manager or team name.

  10. How to Write a Product Manager Cover Letter: Examples + Tips

    Here's a full spec for a product manager cover letter format: Use a clean font that's consistent with your resume font. Set your margins at 1 inch and use 1.15 spacing. Left-align all parts of your cover letter without using justification. Stick to 1 page when it comes to the cover letter length.

  11. Product Manager Cover Letter Examples and Templates for 2024

    Brad Smith. Hiring Manager. JDM Services. (987) 654-3210. [email protected]. Dear Mr. Smith, Leading cross-functional teams to execute product development resulting in a yearly revenue increase of $1.2 million through increased engagement is one of my greatest achievements as a product manager.

  12. Product Manager Cover Letter

    Product Manager Cover Letter. By Thinkful. So you've finished your degree and earned a little on-the-job experience through an entry-level position. You're now skilled enough to apply for a product management position with a company you've had your eye on. Your resume is up to date with all of your hard-earned skills and knowledge around ...

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  14. 6 Product Development Cover Letter Examples

    Product Developers excel at conceptualizing, designing, and refining products that meet consumer needs and drive market success. Similarly, your cover letter is your chance to conceptualize and design your professional narrative, refining your skills, experiences, and aspirations into a compelling product that meets the needs of recruiters. In this guide, we'll delve into the best cover letter ...

  15. Product Manager Cover Letter Samples & Examples 2024

    Here are 3 examples of personalized cover letter greetings. Dear Department Head Jane Doe, Dear Ms. Jane Doe, Dear Ms. Jane Doe & the Product Development Team, Pro Tip: Honorifics like Mr., Mrs., and Ms. are extremely important to get right on your cover letter.

  16. Product Manager Cover Letter: Samples, Format, and 10+ Tips

    Here's how to write a sample product manager cover letter for a job application: 1. Use the proper cover letter format. Make one-inch margins on all sides. Keep the line spacing single or 1.15. Pick a classic 11pt or 12pt font. Read more: The Only Proper Cover Letter Format. 2. Make a professional cover letter header.

  17. Professional Product Manager Cover Letter Examples

    Cover Letter Tips for Product Manager . Whether you're hoping to find work with a Product Manager, in the surrounding area or anywhere else in the United States, you will need a solid plan of action to help you stay on track and reach your goal. Consider the following ideas when creating your own plan.

  18. Product Manager Cover Letter

    A product manager cover letter should include your details and an overview of your education, experience, and competencies. Include notable achievements that demonstrate your expertise and suitability for the position. Step-by-step guide to writing a product manager cover letter. Includes a free template.

  19. Product Manager Cover Letter Examples & Expert Tips

    This writing guide, backed by an adaptable product manager cover letter example, is filled with tips for crafting a persuasive "I'm the one" message. 4.2. Average rating. 53 people've already rated it. Edit This Cover Letter. Product manager is a position title that attracts high-quality candidates in job competitions.

  20. Product Designer Cover Letter Guide

    A product designer cover letter is your opportunity to sell yourself to the hiring manager and increase your chances of getting a product design interview. Take the time to customize each cover letter for the specific job posting you are applying for. Be sure to highlight your relevant product design skills, experience, and interests.

  21. How To Write a Cover Letter (With Examples and Tips)

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