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Are you a travel company looking to captivate your audience with engaging content that piques their interest in exploring new places? This blog provides you with the information and expertise necessary to fully realize the potential of travel content writing.

In this digital world, content writing has become essential for many industries, especially travel. You can take your audience to thrilling destinations, awaken their wanderlust, and persuade them to use your services with the power of words. We at Content Whale aspire to do exactly that for you by creating compelling content through tourism content writing. 

Effective travel content writing is more than just sharing information; it creates compelling narratives that generate emotions, pique curiosity, and encourage action.

Imagine a prospect looking for adventure and inspiration landed on your website or blog. You can maximize this opportunity by painting vivid pictures of exotic locales, crafting immersive narratives, and creating stories that carry readers away to their dream destinations through engaging and captivating content. You may gain their trust, develop a loyal following, and eventually turn them into satisfied consumers by captivating their imagination and offering valuable information.

That is why we have put together this guide to travel content writing for travel companies. Content Whale ‘s mission is to emphasize the importance of quality content in the travel industry, and if required, we can provide the expertise you need to create attractive travel content that connects with your target audience.

So, let’s get started!

How Do You Research and Plan Travel Content Writing?

A solid foundation of research and planning is required for creating engaging and informative content that captivates the hearts and minds of your audience in the field of tourism content writing.

Collecting Information About The Destination

Thorough research on destinations is essential for compelling travel content writing. Here are some efficient methods for collecting information:

Internet resources: 

Scout through different official tourism boards and research your competitors’ content delivery and destination-specific blogs to gather detailed information about your target places to take inspiration. This data can help you with up-to-date information, insider tips, and interesting stories.

Local knowledge: 

Seek advice from local guides, travel companies, or tourism officials familiar with the area. Their firsthand knowledge and insider tips can add originality to your tourism content writing.

Content created by users: 

Participate in user-generated content platforms like social media, travel forums, and review sites. Real travelers share their travel stories, revealing popular sights, lesser-known gems, and local culture, and ask them to collaborate with you.

Exploring Popular Sights and Activities

The heartbeat of travel content writing is the exploration of popular sights and activities every location offers. It is essential to explore and point out the most popular sights and activities within each destination to grab the attention of your target audience. Here’s how to do it correctly:

Must-see landmarks: 

Explore the destination’s famous landmarks, historical sites, and architectural wonders. Create captivating stories that reveal their historical significance and attraction.

Experiential activities: 

Identify one-of-a-kind experiences that highlight the destination’s culture, adventure, or natural beauty. Bring these activities to life with detailed descriptions and appealing storytelling, whether a culinary tour, hiking adventure, or cultural exchange.

Local recommendations:

Connect with locals, tour guides, or travel groups to feel the area’s energy. Seek their advice on hidden treasures, unexplored paths, or authentic local experiences that will add depth to your content. Also, don’t forget to mention them if you are using their given insights. It’s just an ethical practice.

Staying Updated on Travel Trends and News

It is essential to stay up-to-date on travel trends and news to stay at the forefront of travel content writing. Here are some strategies that work:

Publications in the industry: 

Subscribe to travel magazines, blog posts, and newsletters that cover industry trends, new destinations, and expert advice. It will allow you to add new perspectives and information to your tourism content writing.

Social media monitoring: 

Follow travel influencers, tourism boards, and relevant hashtags on social media platforms. Participate in discussions and watch for emerging trends, destinations, and traveler experiences.

Attend trade shows and conferences on travel: 

Participate in trade shows, conferences, and networking events related to travel. These provide opportunities to network with industry experts, share knowledge, and gain insight into future trends.

Identifying Destination's Unique Selling Points

Recognizing and highlighting each destination’s unique selling points is essential to differentiate your tourism content writing and capture your target audience. 

Here’s how:

Cultural immersion: 

Highlight opportunities for visitors to participate in authentic cultural experiences. Showcase festivals, local traditions, or immersive workshops that connect visitors to the destination’s history.

Landscapes and natural wonders: 

Emphasize the destination’s natural beauty, such as beautiful scenery, clean beaches, or majestic mountains. Include activities such as wildlife safaris, eco-tours, and nature hikes that allow travellers to explore and appreciate nature.

Customized experiences: 

Find niche experiences customized to specific interests, like food, adventure sports, wellness retreats, or environmentally friendly tourism. Customize your content to show how the location caters to these specific preferences.

By using these techniques for researching and planning travel content writing, you’ll be well-equipped to captivate and motivate your target audience.

How to Create Informative and Engaging Travel Content?

Creating informative and engaging travel content in this digital era is essential to stand out. So, buckle up and be ready to take off on a journey that will change your travel content writing strategy.

Creating Attention-grabbing Headlines and Introductions

When it comes to travel content writing, first impressions count. The initial step in capturing your target audience’s attention is through attention-grabbing headlines and introductions. Your headline must be appealing and attractive and communicate the essence of your content crisply and concisely. It should pique readers’ interest and compel them to continue reading.

Similarly, your introduction must be engaging, addressing the topic from the beginning and appealing to readers to continue reading. Consider using powerful storytelling strategies, posing thought-provoking questions, or providing statistics to capture your audience’s attention.

Creating Engaging Narratives and Stories

One of the most effective ways to connect with your target audience is to incorporate interesting narratives and stories into your travel content. Stories can move readers, generate emotions, and create bonds. 

Narratives can bring your tourism content writing to life and make it unforgettable, whether sharing your travel experiences, featuring unique stories from other travellers, or creating fictional tales inspired by a destination. 

Consider including vivid descriptions, sensory details, and relatable personalities to immerse your readers in the journey and make them feel like they are with you.

Including SEO-relevant Keywords

While creating engaging travel content is essential, it is also essential to ensure your content is visible in search engines. It is where including relevant SEO keywords comes into the picture.

Conduct extensive keyword research to discover the terms and phrases that your target audience is looking for. Then, strategically incorporate these keywords throughout your content using effective tourism content writing practices. 

However, avoid keyword stuffing and use keywords organically, as search engines value high-quality, reader-friendly content. Strike a balance between optimizing for search engines and providing useful information to your readers.

Providing Useful Information and Tips

Aside from capturing attention and narrating stories, your travel content writing should also provide practical information and tips to your readers. It is where you can show your expertise and establish yourself as a trustworthy source of travel guidance. 

Whether it’s insider tips for navigating a specific destination, suggestions on the best local cuisine, or packing necessities, useful data in your tourism content writing adds value to your content and helps travelers make informed decisions. Maintain your content up to date, provide correct details, and consider solving common issues or frequently asked questions to meet your audience’s needs.

Effective Use of Visuals and Multimedia

In travel content writing, a picture is truly worth a thousand words. Increase the effectiveness of your content by using visuals and multimedia effectively. Beautiful photographs, colorful videos, and exciting virtual tours can take readers to the locations you’re writing about.

Make sure your visuals are high-quality and related to your tourism content writing. Consider creating engaging infographics to convey information in a visually appealing form. Utilise multimedia platforms like YouTube, Instagram, or TikTok to share dynamic content and engage with your audience excitingly.

How to Write Travel Content for Various Platforms?

In the ever-changing field of travel content writing, adapting your approach to different platforms is essential to reach and engage with your target audience successfully.

Content Optimization for Website Pages

Your website acts as the hub for your travel company. Follow these key strategies to optimize your tourism content writing for website pages and capture the attention of your target audience:

Headlines that are clear and compelling: 

Make catchy headlines that emphasize the unique aspects of your travel offerings. Use inspiring language that piques the reader’s interest and promises valuable information.

User-friendly formatting: 

Subheadings, bullet points, and short paragraphs divide your content into easily scannable parts. To increase engagement, include visually appealing elements like images, videos, and infographics.

Call-to-action:

Include clear and compelling calls to action throughout your website pages to encourage readers to take the desired action, like booking a trip, subscribing to a newsletter, or exploring additional content.

Writing Interesting Blog Posts and Articles

Travel content writing, including blogs and articles, allows you to showcase your travel expertise while engaging readers deeper. Consider the following when writing captivating blog posts and articles:

Approach to storytelling: 

Create captivating narratives that carry readers to the destination and elicit emotions. Make your content memorable by incorporating personal stories, compelling narratives, and storytelling techniques.

Practical suggestions and advice:

Provide useful information, tips, and advice to your target audience’s travel needs. Share insider information, money-saving tips, and hidden gems to add value.

Participate in comments and feedback: 

Respond to comments and participate in discussions to encourage reader interaction. It creates a sense of community and trust among your audience.

Creating Engaging Social Media Posts

Social media platforms offer a dynamic environment for connecting with your audience and displaying your travel content writing. Consider the following strategies for creating captivating social media posts:

Visual storytelling: 

Use eye-catching visuals, like high-quality photos and videos, to draw attention and inspire wanderlust. Create clear captions that complement the visuals and effectively communicate key messages.

Hashtags and trending topics:

Look for relevant hashtags and trending topics in travel and tourism. Add them effectively into your posts to boost visibility and reach a larger audience.

User-generated content: 

Encourage user-generated tourism content writing by featuring photos and stories from your audience. It encourages participation, fosters community, and provides genuine social proof for your travel offerings.

Making Use of Email Newsletters and Campaigns

Email newsletters and campaigns are powerful tools for building customer relationships and promoting your travel company. Consider the following suggestions:

Segmentation and personalization: 

Customize your emails based on your audience’s preferences, travel history, or demographic data. Make the travel content writing more relevant and engaging by personalizing it.

Exclusive offers and valuable content: 

Provide valuable content to subscribers, like insider travel tips, destination guides, and exclusive offers. It fosters loyalty and keeps your audience interested.

Subject lines that grab your attention: 

Create interesting subject lines that pique recipients’ interest and encourage them to open your emails. Use clear and impactful language to communicate the benefit of reading the email.

Personalizing your travel content writing for different platforms is essential to reach and captivate your target audience successfully. Accept each platform’s unique opportunities, adapt your content accordingly, and watch your travel company’s reach and engagement skyrocket.

Create a Consistent Brand Voice in Travel Content Writing

Creating a consistent brand voice is the key to standing out and connecting with your target audience in the crowded world of travel content writing. Join us as we look at strategies for helping your travel company define its personality and tone, align the brand voice with the target audience, and maintain uniformity across multiple channels.

Establishing the Brand's Persona and Tone

Establishing your travel company’s personality and tone is essential to develop a distinct brand voice. Consider the following procedures:

Brand identification: 

Determine the unique selling points, core values, and mission of your travel content writing. These elements will shape your brand’s personality and contribute to your writing style.

Analysis of the target audience: 

Understand the demographics, preferences, and aspirations of your target audience. Align your brand voice with their wants, needs, and expectations to create a genuine connection.

The tone of voice: 

Choose a tone that is appealing to your target audience and consistent with your brand identity. Maintain consistency across your travel content writing, whether it’s friendly, authoritative, adventurous, or informative.

Brand Voice Alignment with Target Audience

It is essential to align your brand voice with the interests and aspirations of your target audience to engage and connect with them. Consider the following approaches:

Vocabulary and language: 

Use appropriate language for your audience’s sophistication level and cultural context. Avoid using complicated or overly technical terms unless your audience includes industry professionals.

Emotional appeal: 

Determine the emotions associated with travel that your target audience feels, like excitement, wanderlust, or relaxation. Incorporate storytelling, expressive language, and emotional experiences into your travel content writing.

Personalized messaging: 

Make your content relevant to specific segments of your target audience. Understand their needs, interests, and issues, and adapt your brand voice to create a strong connection.

Keeping Consistency Across Multiple Channels

Building a recognizable brand voice requires consistency. Ensure that the Voice of your travel content writing is uniform across all channels. Consider the following strategies:

Style guidelines: 

Create a comprehensive style guide outlining your brand’s Voice, tone, and writing guidelines. Include examples and guidelines for maintaining grammar, punctuation, and formatting consistency.

Communication and training: 

Provide guidance and instruction to your content creators to ensure they comprehend the brand voice and its application. Maintain consistency by encouraging regular communication and feedback.

Strategy for cross-channel communication: 

Create a cross-channel strategy to ensure your brand voice is consistent across all platforms, including your website, blog, social media, and marketing materials. Maintain a consistent message and tone to increase brand recognition.

A consistent brand voice is an indicator that guides your audience to your travel company in the world of travel content writing. Accept your distinct identity, speak directly to your target audience, and watch as your brand voice captures hearts, encourages wanderlust, and drives success.

In conclusion, content writing is essential for the success of travel companies. Companies can capture their audience, encourage wanderlust, and drive business growth with the right approach to travel and tourism content writing. Companies can establish a strong online presence and establish themselves as reputable authorities in the travel industry by meticulously creating engaging narratives, emphasizing unique selling points, and staying current on travel trends.

Content Whale’s travel content writing service is ideal for companies looking for professional assistance with their content writing needs. Content Whale understands the complexities of the travel industry and knows how to create captivating content that connects with travelers, thanks to a team of competent and experienced writers. Their writers comprehend travel destinations, attractions, and trends, allowing them to create engaging blog posts, articles, website content, and social media posts that captivate the essence of each destination and drive engagement.

Content Whale’s travel content writing service provides a comprehensive solution for companies looking to improve their online presence and connect with their target audience, whether showcasing a city’s hidden gems, offering practical travel tips, or generating captivating storytelling. Content Whale is dedicated to assisting travel companies in succeeding in the competitive field of travel content writing by focusing on quality, creativity, and delivering content that engages readers. If your requirement is content writing for the travel industry, contact us or get a general idea of pricing using our price calculator .

• February 25, 2024

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Table of Contents

A Guide to Content Writing for Travel Websites in 2023

David kovacs.

• January 3, 2022
• 17 Comments

1. Do your research

Create an outline

Before you even start doing your research, it is extremely important to always make an outline for the entire article. Making a list of ideas or topics is necessary if you want your content to have a good flow and without clutter.

Doing research as an expert

You can write your content as an expert in the travel niche. However, if you present yourself as an expert, you have to prove yourself and explain why you know all those information you’re providing. You have to include data and statistics in your content to prove your point.

Using data and statistics throughout your content has a dual-purpose.

First, you are providing information from reliable sources. You will gain the trust of your readers because you are presenting a piece of content that is accurate.

Second, when you are using data and statistics from other sources, you are of course ‘linking out’ to those sources. This will have a positive impact on your content in terms of SEO in the long run.

Doing research as someone looking for answers

Another way to approach your research is to come off as a regular person looking for a solution to a problem. You could think of yourself as someone who wants to help a friend finds the best hotels in Hawaii or Budapest. Doing research this way is quick and simple. Answers are usually spread across the internet through forum posts and YouTube videos.

2. Write an amazing headline

Why do you need headlines that grab peoples attention?

A headline that turns heads or sparks someone’s interest is as important as the content itself. If no one clicks on your headline, then your just wasting time creating content.

Cosmopolitan magazine uses sexy headlines that entice people to read their content. If you’re an email marketer, the phrase you use in the subject line makes a big difference as to whether people will open your emails or not.

Likewise, you need to write catchy headlines so people will click on your webpage on Google’s search results. The point here is to get people to take that next step and read your content.

So how do you write headlines that are so appealing that people not only want to click through but read the rest of your content?

Tips on writing amazing headlines 

1. Headlines with 6 to 7 words perform better

According to Neil Patel , blog post titles that are too short or too long won’t do justice to your precious content.

Titles that are too short won’t be able to tell your readers upfront what your content is all about. On the same note, titles that are too long tend to be overwhelming to your readers. No one wants to click on a headline that looks like a long sentence.

2. Use adjectives within your headline

Adjectives can make your headline more attractive to your readers. Some of the adjectives you can use are “unbelievable”, “incredible”, “top”, “best”, etc. With adjectives, there’s a huge chance more people will want to click on your headline.

3. Add the current year within your headline

Although this may not be applicable to all of your posts, adding the current year within your headline will tell your readers that your content is updated or “fresh.” This strategy works better if your content is about “guides” or if it’s a “how to” article.

Surely you have read some of these in the search results, “updated 2020” or “best travel sites in 2020”. People will most likely click on a headline because it’s fresh. Who would want to read on outdated content?

4. Get to know your readers

You can start on getting to know your readers at the comments section on your post. There would always be someone who will leave a comment after reading a post. You can start on getting connections from there.

Once you get to know who your readers are, you’ll have an idea on how to create headlines that relates to them. You’ll have an idea of finding the best travel topics for your content.

If you’re a travel writer , you can ask your readers about the problems they encounter when they are traveling.

Content that provides a solution to a problem especially on a specific niche tends to get more clicks. Not only that, your readers might share your content on social media. This means more exposure for your content and more leads for your business.

3. Focus on the topic only 

When writing content for your travel business, it is best to focus on one topic or message. Considering that you already have the topic, the next step is to write the first sentence and your ‘answer paragraph’.

The first sentence

Your first sentence should contain the keywords that you want to rank for. You should cleverly insert those keywords in your first sentence where it fits naturally. Don’t insert keywords just for the sake of putting them in the first sentence.

Your first sentence should be either a single message or a question that needs an answer.

Answer paragraph

The ‘answer paragraph’ is just a quick summary that answers the question raised from your first sentence. Or it could be the solution to a specific problem. You only need three to four sentences for your ‘answer paragraph’ when you’re 

From there, you need to create a list of subheadings or subtopics to further expand your content while focusing on one single topic.

4. Grab reader’s attention

First impressions last

As the saying goes, “you only have one opportunity to make a great first impression.” Well, this is also true when it comes to writing content. Your introduction is that one opportunity.

If your introduction doesn’t capture all of your reader’s attention, then this will not motivate them to continue reading your content.

Luckily, there are some tactics you can use to captivate your readers using your opening sentence.

Opening sentences that grab the reader’s attention are often called ‘hooks’. There are several ways you to use this in content writing for travel websites.

One way is to ask a series of intriguing questions.

Notice the word ‘intriguing’ here. Don’t just ask random questions that don’t have a purpose. Likewise, do not ask your readers if they want to learn something. Also, don’t ask them if they want to hear a story.

Make your opening sentence so intriguing that leaves your readers wondering what in the world are you talking about.

Data and statistics

In addition, you could also share statistics involving numbers. Such as “57% of internet users talk to more people online than they do in real life.”

Other ways of creating a great ‘hook’ are using:

• a surprising fact,
• a super descriptive setting,
• some catchy dialog,
• a flashback, or
• just diving right into the action.

Diving right into the action means giving your readers a short summary of your message.

Or a short paragraph with the first sentence that raises a question. And then two succeeding sentences that directly answer that question.

Of course, no matter how direct the answers are, two sentences aren’t enough to satisfy your reader’s curiosity. They will eventually continue reading the rest of your content.

An effective strategy in content writing for travel websites is trying to grab your reader’s attention. This will keep visitors reading until the end of your post, which is good for SEO. This will tell the search engines that your website’s content is helpful to internet users.

The longer your readers will stay on your website is one of the new ranking factors in SEO.

5. Write an engaging content that people are willing to share

Here’s why engagement is also an effective strategy when it comes to content writing for travel websites.

Do you spend time on Instagram? Facebook?

Well, you might have been clicking ‘LIKE’ on those photos, right?

But you don’t just ‘like’ those photos because they look nice. It’s also because you admire the people who uploaded them. You think you have a personal connection with them. You feel as if you are involved in their lives.

‘Liking’ their photos is like sending them a message that you like what they’re doing. You feel you’re rooting for them and you wish them to do well. You want them to keep going because you think they’re doing a great job. And you can’t wait to see what they’ll upload next.

On the other hand, you may follow a couple of professional photographers on Instagram but you don’t always like their photos. No matter how stunning those photos look, you seldom hit that ‘LIKE’ button.

It’s because you don’t know who they are and where they’re from. You don’t know what they want to do with their lives. You just know that they take good photos. But you have no reason to engage. Their photos aren’t giving you any value at all. Why would you give something back?

So try to have your content writing for travel websites on a more personal level. Something that makes your readers feel they are connected with you. Tell them a little about your life, your struggles as a travel writer, and what you’re doing at this point.

Here are the travel content ideas you can use.

When writing content, always try to develop a connection with your readers.

Here’s a sample sentence.

“I’m sitting here at the airport and thinking, why do other people’s luggage gets delayed or lost?”

“I did some research and here’s what I’ve found.”

This is like telling your readers that you’re also a traveler and you’re creating this content for them. You’re looking for a solution to a problem that many travellers face every day.

Again, the idea here is that you’re not coming as generic like the rest. You’re coming instead as somebody who has wondered the same thing. Somebody who looked around the internet to find the answers. You then put those answers together into one useful post.

But how do you create content that people are willing to share?

It’s all about the headline. Great content does affect how many social shares you’re getting. But it’s the headlines that drive people to share your content.

Neil Patel did some tests about headlines. He learned that 8 out of 10 people will read your headline. But only 2 out of 10 people will read the rest of your content.

How do you write headlines that get a ton of social shares?

You already know the tips to make an amazing headline. But here’s one last tip to make your headlines go viral.

Go to forum sites like Reddit and Quora and type in the keywords related to travel. They will show you some popular articles. This will give you travel content ideas for your next post.

Look for an article that has a list such as an article that breaks down 7 ways to do X, Y, Z within the travel niche. You can take that list and expand those 7 ways or topics through research. You can make those topics as subheadings for your new content.

6. Target keywords using Google Keyword Planner

Your content must always drive traffic to your website every time people do a search. This is where your keywords come in. But be sure to base those keywords from topics that can really target them.

Secondary keywords or long-tail keywords are as important as your primary ones. They give your content an even higher chance of getting found with every search.

You can use the Google Keywords Planner not just to help you find the keywords you can target. You can also do a ‘mix-and-match’ with your keywords as well. This is another way of looking for keywords variations you can use with your topic.

7. Optimize the content

Here are some quick tips on optimizing your content.

Optimize your title

Insert your keywords not just on your headline but also in the ‘title tag’. They should always be present in the ‘meta tags’ (or meta description) and the header tags as well. Header tags are the subheadings or subtopics of your content.

Remember to always use a title that grabs the attention of your readers. The title is the first thing they will see and if it’s enticing enough — they will keep reading.

Optimize your images

The one thing that would deter your customers the most is a slow-loading webpage. There are a lot of things you can do to increase the page speed with plugins but the biggest killer are images.

So resize your images and compress them. There are online tools for compressing and re-sizing such as TinyPNG and befunky.com.

Be direct with your writing

People don’t have to read fluff content to find what they want to find. Be clear and direct. Remember to tell them why they need your product or service and how it will benefit them.

Distribute your keywords to every part of your content; from the headline to your summary.

Put your primary keywords in the:

• Headline (Heading 1)
• Heading 2 and so on…
• first paragraph

8. Use Yoast plugin for WordPress to improve SEO and readability

The readability for posts is a key factor for holistic SEO strategy. You probably already know about holistic SEO and how important it is to write quality content. Quality content needs to be original and relevant to your readers but it should also be easy to read.

What is content that is easy to read?  

A readable text is a text that is well structured. It should have an introduction, a body that conveys your message, and the conclusion. Within this bigger structure, the text needs to be divided up further into paragraphs that reflect your ideas and arguments.

These paragraphs need to precede with subheadings. That clearly states the content of each paragraph.

Furthermore, make sure to start each paragraph with a topic sentence. The topic sentence is the most important sentence of that paragraph. It will give the reader an idea of what the whole paragraph is about. The following sentences on that paragraph will then elaborate on that topic sentence.

In addition to these structural elements of your texts:

Structural elements

• Subheading 1

You also should consider stylistic elements:

Stylistic elements

• Go for short and sentences
• Use transition words
• Use simple words

Your texts should be pleasant to read. So whether it comes to your choice of words or sentence structures, go for short and clear ones, rather than long and convoluted.

Transition words

Write sentences that are not too long and that are clearly marked by transition words. Examples of transition words are “in contrast”, “In addition”, and “therefore”. Transition words give your readers direction when reading your content.

Finally, don’t go overboard with complicated terminology. Don’t stuff your sentences with long, hard-to-read words. Instead, use simpler words to achieve the same effect.

Why is readability extremely important for SEO?

Most importantly, you really want to focus on your audience, especially their reading experience. You want to write an article that is well-structured and pleasant to read. You want your readers to understand the message of your post quickly and without too much effort.

That way, you will not only entice readers to click-through from the search results to your website, but they will also be more likely to stay on your website.

Making your text more readable is not about dumbing down your content. It’s about making your posts as accessible as possible. It’s about avoiding unnecessary complexity in your writing.

You can still tackle complex issues on your post. But it’s the part of the writer’s job to breakdown complex ideas and make them clear and easy to understand.

And then there’s also Google’s ranking algorithms to consider.

Google is becoming smarter and smarter in how it evaluates websites. To determine the topic of the page, it will make use of the same factors that human readers use. For example, it will pay attention to the headings and subheadings to determine the topic of the page.

Another effective strategy in content writing for travel websites is readability. This can really help rank websites as well as provide a good reading experience. This is why Team Yoast added the readability analysis in the plugin. 

This analysis consists of various assessments that will check the structure of your content, as well as the various elements of your writing style.

Your content will get feedback with green, red, and orange bullet points. The colored bullet points will lead you to the areas of your content that still need improvement. That way, you can be sure you’ve got all the important points covered when it comes to the readability of your content.

9. Content length 

So, how long is the average length of a page or content should be?

Keep in mind that longer content always wins. The average Google first page result contains 1,890 words.

Gone are the days when we could rank for 300 words. At present, we need to have longer content. And by longer content doesn’t mean filling our them with random text.

You need to explore a topic with more depth so you can elongate that piece of content. That way you are thoroughly covering the topic at hand to make your piece of information better than your competitors.

Also, there should be no fluff. You should produce meat with a purpose so Google can say, “without a doubt, this is the best piece of content on the internet!”

10. Aim to convert

You’re working hard to get your website rank higher than your competitors. Your creating amazing content using the targeted keywords you want to rank for.

But sometimes, you’re too busy with SEO that you forgot why you’re here for in the first place — to convert visitors to become customers for your business.

What is a conversion?

Conversion can be in many forms such as call-to-action (CTA), landing pages, forms, pop-ups, and even live messaging. Your conversion process is how you can turn an anonymous visitor into a customer.

How to make your content help in conversion?

It is typically by offering something that visitors want. This offer should be something that is helpful to them.

‘Helpful’ as in helping them solve their problems. ‘Helpful’ in a way that they can better determine a solution. Usually, content offers are used for this exchange.

Your content should encourage visitors to take your offer. If someone is on your website and sees an option to download a free guide, they may be willing to give their information, like their email address. As long as they see value in it.

In conclusion, you don’t have to create content that does well in the search results. You just need to create content that teaches people to do well in their everyday lives. And this is by far — the best way to sell.

11. Edit your final content

When you think you’re done with all the research and you have put the pieces of your content in their proper arrangement, it is now time to proofread. You need to proofread and edit your content so you can be sure it is of high quality when it published.

Here are tips on proofreading:

• Try to speak out loud about what you’re reading. This is a good way to spot errors in your writing.
• Two heads are better than one. Try to have somebody read your draft. He or she might spot errors you have overlooked.
• After proofreading your draft, try to walk away for a while and then go back and look again for errors.
• When you think your draft is ready to go, run it on plagiarism checkers to make sure it doesn’t get any Copyscape hits.

Nowadays, travel websites with 500 word-content that are no longer dominating page 1 of Google’s search results.   For your content to perform better than your competitors, you need to create content that is in-depth.  Content that visitors find useful and that they are willing to share with their friends and families. That right there is the product of effective content writing for travel websites.

Do you have any other content writing tips? 

Grow Your Travel Business with SEO

All you need is to contact us and get started! 

17 thoughts on “A Guide to Content Writing for Travel Websites in 2023”

Amazing content writing strategy on Travel Websites. It really helped me in creating my client’s website. Thank you so much.

Thanks for the comment Amit, I am glad that you’ve found it useful. 🙂

amazing thank you for this explain ..

Very informative article. Thank you very much.

Thank you Alina!

Hey- Although this is an amazing guide, it is more focused on travel blogs. I was looking for a guide to help me write engaging tour content which include an overview, some highlights , itinerary (what you’ll do). I am a non English speaker travel agent and it’s really hard for me to write content in a foreign language since I don’t find the correct words and phrases that can flow correctly so the potential client can be interested in our activities. I also didn’t find any guide out there about this topic. Can you help me out? I will be extremely grateful Cheers!

Hello Mauricio! Thanks for your comment. Please send us an email and our team will help you with some tips and tricks ([email protected]). Cheers, David

Is this comment realy writen by you Mr. M….but you say you’re weak in your second language… I don’t think so. If you try you could achieve.

Thanks Ramzy!

Thanks for sharing the great post. Looking forward for more posts.

Really contented after reading your content. This write-up answers more than 90 percent of my questions I had regarding creating a travel-content.

Hey David, What a blog it was! It was quite useful for any travel blogger. I’m sure it will definitely goona help everyone. Thanks again

Hello Amit, thanks!

Doing SEO for a tourism industry or related website is one of the great experience. You have described well about all the points for leisure industry. Subscribed your blog.

Thank you Ravi!

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How to Write Breathtaking Content for Travel Websites

Perhaps you’re already familiar with effective marketing techniques and know how to attract potential customers to visit your travel website.

But now your concern is how to keep these visitors on your site and transform them into actual customers. The fact is that not even the best marketing techniques can replace good content.

The travel website niche is highly competitive, and popular travel guides such as Wikitravel and Lonely Planet are taking a lion’s share of the traffic. So, how can you go out of your way to create captivating content that converts your readers?

If you want to read more about how to make your travel site successful, you can check our earlier post about how to boost your travel website .

Here is a list of 5 ways how to write successful content for your travel website:

1. Be Descriptive

Content on travel websites is driven by images. And the popularity of travel photos on Instagram and other social media platforms is only boosting it.

Articles that contain images get 94 percent more total views . Therefore, knowing how to supplement your text with the right images is crucial for creating popular articles. More than that, the demand for imagery extends to your written content.

Aim for vivid, descriptive language that can entice your readers. The whole travel niche relies on your audience’s emotions, not logic. Take advantage of this and try to paint a picture with your words.

You can make your content more memorable to readers by cultivating vivid adjectives and figurative language, such as metaphors.

Consider also using local words to add color. For example, you can talk about aperitivo and vaporetto if you’re writing to people planning to visit Venice.

Detailed and sensory-rich descriptions of the travel destinations will engage your audience and evoke all of their senses. As a result, they can connect with your brand better.

When your audience builds a deeper connection with your brand, they are more likely to convert to customers. Or at least they can improve the click-through rate of your marketing campaigns.

2. Understand Your Audience

Before you can decide which topics you should cover and which approach to use, you must analyze your audience.

It’s useless to go into detail about nightlife in Budapest if your audience is more interested in the architecture and green parks in the city.

No matter how descriptive and engaging your language is, your audience will not respond the way you want if you’re not writing about the right topics. So, find out first what resonates with your audience.

To gain a better understanding of your audience, you can survey past customers and site visitors. You can also study your most successful competitors.

Having identified your target segments, you can tailor your content to each segment. Customers want to know that you’re speaking specifically to them.

You can also extend the tailoring to your design. For example, if you use WordPress for your site, there are tools for customizing your website’s theme .

3. Share Little-known Details

When you visit a travel website, you expect that the writer has actually been in the destination and has some valuable insights to offer. Try to share unique details about the place. Something that a quick Google search wouldn’t reveal.

The value of your travel post comes first and foremost from unique information. Ideally, from your own experience as a seasoned traveler.

4. Include Calls to Action

Once you have hooked your audience and got them excited, it’s time to tell them what they should do next. Whether it’s clicking a link on your site to book their trip or subscribing to your newsletter, encourage them to do so.

A good way to convince your readers is to create a sense of urgency. You can do this by creating deadlines. For example, the discount you’re offering can have an expiry date. Your audience is more likely to act when the time is limited.

5. Polish Your Text

If you want your content to be breathtaking, there’s no room for mistakes. You cannot attract visitors and transform them into customers with spelling mistakes.

To have maximum impact, you need to make sure that your content is always polished. If you need help with editing, there are many tools and services available. For example, you can take a look at the following:

• Grammarly – a proofreading tool that detects errors in spelling, word choice, grammar, style, and punctuation. It also provides a detailed explanation for each editing suggestion.
• Handmade Writing – a website that provides customized writing and editing services. You need to just fill in the details of your writing or editing task, and they will assign a writer who will deliver the finished the product.
• Readable – an advanced readability software that offers text analysis, keyword density analysis, website scanning, URL analysis, and email scoring services. The application gives you a readability score and other useful statistics that will improve your writing.
• Slick Write – a web-based editing application that finds errors in spelling, punctuation, structure, grammar, and style. It’s user-friendly and doesn’t require downloading or installing any software.

Don’t be one of the travel sites that recycle the same clichéd marketing content. Instead, attract traffic to your website by creating something unique. Try these techniques and stand out from your competitors.

Author Bio:

Josh Carlyle is an experienced writer and marketing professional, who  is creating and editing content and at  Writing Guru  and  Write my essay today .  As a business strategist, Josh is  always eager to   find creative solutions to different websites and   communicate his  ideas and insights to readers.

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How to write appealing travel website content.

• September 6, 2023

Finding your travel expert voice

In the world of travel website content, keeping a balance between serving your target audience and search engines is essential for the success of your travel business. Your dream customers should always come first, but it doesn’t mean you should neglect Google.

While your ultimate goal is to meet the needs and interests of your dream customers, search engines play a significant role in getting your website content discovered. Travellers seek your expertise when planning their journeys, so it’s important to find your travel expert voice.

Search engines can help your content reach a larger audience, making your expert advice more accessible. To achieve this, you should optimise your website content.

However, always keep in mind that your content should be customer-first. Your travel expert voice is what builds trust and loyalty among your audience. It’s the genuine connection you establish by addressing their travel interests, needs, and worries.

In essence, this article guides travel businesses in achieving a balance between satisfying Google and serving your dream customers need for valuable travel insights.

Below, we’ll provide 7 practical tips to help you strike that balance effectively.

7 tips on how to write appealing travel website content

Next, we’ll give you 7 tips on how to write appealing travel website content. Use the links below to learn more about a specific tip directly.

• Consider your buyer persona
• Define your goal
• Keep it simple, stupid
• Visualise your content
• Write lengthy texts
• Use outgoing and internal links
• Strategically place keywords

1. Consider your buyer persona

To start, you should always prioritise understanding your buyer persona’s interests. For instance, if your travel business specialises in trips to Tanzania, it’s safe to assume that your target audience is already well-acquainted with the country’s highlights. However, this is where your expertise shines – by revealing the hidden gems and extraordinary experiences that sets your business apart from the competition.

2. Define your goal

Before you start writing, it’s essential to define a clear goal for your website content. Avoid creating content just for the sake of it. Instead, consider what you intend your (potential) customers to gain from it. Equally important, what are the benefits for your business? Goals for your content can be:

• Sharing valuable knowledge with your existing audience
• Expanding your reach to engage with a new audience
• Providing comprehensive answers to questions
• Promoting and showcasing your services effectively

By defining your content goals, you not only provide clarity to your writing process but also ensure that your content serves a purpose, both for your audience and your business.

3. Keep it simple, stupid

The age-old K.I.S.S. principle was created in the ’60 but remains as relevant today as ever. This principle states the idea that systems perform best when they have simple designs. In the best-case scenario, your website content is easily comprehensible to every reader. Consider the following tips to keep your content simple:

• Write in short and straightforward sentences
• Break your content in easily digestible paragraphs
• Incorporate descriptive subheadings
• Create lists to organise and present information

By complying to the K.I.S.S. principle, you improve the accessibility and appeal of your travel content.

4. Visualise your content

Use visual imagery in your website content whenever you can. Visuals not only capture attention but also make your content stand out. As a travel business, you have an easy opportunity to use beautiful imagery from the destinations you offer. Also, it’s easier for people to remember things if you visually demonstrate it to them. Consider integrating the following into your content:

• Photos that showcase your destinations
• Videos that provide immersive experiences
• Illustrations that clarify concepts or processes
• Informative charts and graphs to support data-driven points

By embracing visual elements in your travel content, you not only make it more engaging but also improve its memorability, leaving a lasting impression on your readers.

Besides drawing attention, visualising your content helps your rankings in the search engine. Google considers visit duration as a ranking factor. People tend to stay longer on a page when it’s visually appealing. Optimising your images for search engines contributes to this further.

5. Write lengthy texts

The length of your website content plays a crucial role in its performance, especially on platforms like Google. o rank well in search results, aim for a minimum of 500 words. However, you have a better chance of ranking well with texts that exceed 1000 words or more. Yet, longer texts demand more from you as an author.

Do not write more, just because you want to surpass the 1000 words. If a text is poorly written, it won’t engage readers, and thus will not rank well in Google. Whenever writing a lengthy text, think about the K.I.S.S. principle (tip 3).

6. Use outgoing and internal links

Incorporating links in your content benefits both your target audience and search engine visibility. By using outgoing links (linking to other websites), you provice visitors with information that is relevant to your content. Besides this, it helps Google understand better what your content is about, which can boost your ranking. Consider this as an opportunity to link to partner websites, further strengthening collaborations.

Internal links (within your own website) serve to guide visitors to additional, relevant information on specific topics or lead them to revenue-generating pages Also, it helps Google understand the structure of your websites, which in its turn boosts your rankings.

By strategically using both outgoing and internal links, you can improve the user experience, strengthen your content’s authority, and increase your website’s overall visibility in search engine results.

7. Strategically place keywords

Writing website content around keywords is extremely important. There are a lot of free keyword research tools you can use to increase the ranking of your content. Once you’ve determined your keywords, you should strategically place them within your content. While the main body of your text is a natural location, consider incorporating them into the following elements:

• Meta description
• Images alt and title tags
• Opening paragraph

Not only is this useful for search engines, your target audience also profits from it. By matching keywords people already search for, placing them strategically helps them recognise your content offers as exactly what they are looking for.

Don’t forget to analyse your data

If you are dedicating time and effort in improving results for your website content, don’t forget about analysing your website and search data . Without analysing the data, optimising your website and business strategy becomes a shot in the dark.. After all, how do you know if your strategy works if you don’t measure the results?

By regularly analysing your data, you gain valuable insights into your content’s performance, audience behavior, and the impact of your strategies. This information allows you to make informed decisions, refine your approach, and enhance your travel content and business strategy for better results.

You must be logged in to post a comment.

KISS originally meant Keep it simple, stupid. But today most people actually use it in the sense of Keep it simple and sexy.

How do I create and place internal links in my website?

This depends on the CMS of your website, but is usually pretty straightforward. Most website text editors have a ‘link icon’ you can use the add a hyperlink to your text. For an example of how to add a link in WordPress, please see: authormedia.com/how-to-add-a-hyperlink-to-wordpress/ .

I’m still confused about finding key words to optimize my content!? Give ‘ key words’ examples say on cultural tourism in Uganda? Thanks

You can use Wordstream for inspiration for example: tools.wordstream.com/fkt?website=culture+uganga . Also we’ll be elaborating on keyword research in the course ‘8.2: Find relevant topics’! Some topics however, might be too specific to find good keyword data for. For those topics we also describe other ways to find out what people are searching for.

Empowering! We have work to do! I like the KISS idea and keeping it stupid! Very good technique that draws attention to web visitors. Remember as tour operators we are here to manage stress!!

I also like the idea of sharing videos, images this allows a sneak-peak of your potentials customers in what type of niche you are offering.

Thanks Team!

Hi Harriet,

Giving potential customers a peak into your tours for sure is a great way to promote your business! As tour operators you have the possibility to create great and inspiring content!

Rik van den Brink

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The Ultimate Guide: How to Write a Travel Blog

If you’re passionate about traveling and travel frequently, you could actually monetize if you write travel blogs. Some people travel the world and make a living out of it. They visit new places, make new experiences, share information, and get paid for it. However, blog writing on travel starts way before you begin to write.

When you think of visiting a place, you have to research the famous places you are going to visit, where you are going to stay, new experiences that you can try there, etc. Doing your homework beforehand about the place can save you a lot of time and energy while exploring the location and getting a better experience.

How to Write Travel Blogs?

Create a list of ideas.

The ideas should focus on specific destinations and the places you have visited. The process of blog writing on travel must start by preparing a content plan that has a list of ideas and topics that suffice for a month minimum.

Creating content requires brainstorming and finding topics that will drive thousands of readers and ensure that there is something new for the writer to talk about.

The content should be fresh but different from what readers might find on the internet. You should use analytical tools and their insights to choose the trending topics that work well for your blog.

Pick your niche

Research and choose the type of blogs you would like to write and what the readers would like to read. You could do listicles, write travel blogs, and guides, write about your city, things to do in lists, suggest itineraries, travel blogging tips, interviews, etc. There are many options when it comes to the kind of content you would want to put out in your travel blog.

Prepare an editorial calendar

An editorial calendar for content marketing purposes helps you research, write and publish blog posts according to the timeline prepared by you.

This will help you set a frequency of blogs you will publish and ensure consistency. Irrespective of how frequently you publish a blog, always provide your readers with quality over quantity. Good quality blogs and consistency will always help you expand your readership.

Keyword research

Keyword research is very important before you start blog writing on travel. Various tools can help you research relevant keywords, related keywords, and topics for a blog.

You have to include these keywords in your blog so that they rank high on search engines. These tools help you with search engine optimization for your blog posts and help you draw the right target audience for your blog pages. The benefits of using keyword research tools are:

● Competitive analysis

● Improves SEO metrics that include web page traffic and search engine ranking

● Create personalized keywords for your blog

● SEO development

● Build an engaging audience

Prepare an overview of the blog

Prepare an overview of the blog before you start writing. It must include an introduction, subheadings that express the subjects that the blog covers, and a conclusion that summarizes the important aspects of the blog.

An overview of the blog’s main points not only helps the writer write better by segregating ideas but also helps the reader understand the context of the blog before reading the entire bit.

There are times when a reader is looking for specific information, and instead of reading the full blog, they might just want to jump to the section that provides them with the relevant information.

From a writer’s perspective, creating an overview and writing section-by-section can help them focus on individual sections instead of the whole blog. This way, the blog focuses on the topic and does not include any fluffs in writing.

Always proofread and edit before you publish

Always proofread and edit your content piece before you publish it online. At times, take a break and come back to the blog with a fresh perspective to understand if there is any scope for improvement. No reader will stay on your blog page if they notice spelling & punctuation mistakes and inconsistent grammar.

These could be reasons for you not being able to connect with the right target audience. You must take care of grammar, punctuation, vocabulary, spelling, and formatting before you finally publish it.

Several online tools can help you evaluate and refine the content you have written for your blog. Always produce, review, edit, and publish content.

Be sure to use only good quality pictures

Good quality pictures matter a lot in a travel blog. They speak a lot about the location, the surrounding, and the little elements in the picture. The pictures help attract the audience, make them more interested in knowing about the place, and hence, read your blog.

Use appropriate images according to the content that narrates the intricate details of what you are talking about. It is best to click the pictures yourself or collaborate with a professional photographer. You also can use stock-free images, but it might be difficult always to find the right fit with the content.

Write for the reader

Write the blog keeping the reader in mind and not yourself. You have to make sure that you provide relevant information in your blog and keep them interested throughout the blog your writing.

Ensure the content is 100% original

Avoid plagiarism in your blog. There are tools available online that can check the plagiarism percentage of your blog and give you details about the sentences that are plagiarised and from which websites.

Other than that, when you’re writing, write your unique thoughts and ideas and give the readers something original that they can appreciate. When you have to pick a quote, image, statistic, video, etc., you should give credits to the source by mentioning them and giving their link.

Tools That Will Assist You in Write a Travel Blog

We’ve mentioned using several tools to help aid your writing in the previous section. Let’s briefly talk about these tools and how they can benefit when you write travel blogs.

Grammarly is a tool that will ensure that there are no grammatical errors, punctuation mistakes, sentences that are easy to understand, and more. It analyzes your writing, gives it an overall score, and measures the blog’s correctness, clarity, and engagement.

Canva is a free and customizable design tool that will let you create professional-looking creatives and videos for your travel blog and other platforms where you would like to promote your blog. It offers you a library of various templates, designs, elements, fonts, etc.

SEMrush can be used to find the relevant keywords to understand and reach your audience. It also helps you find trending topics that will do well on the search engines. Moreover, it provides you with a detailed analysis of your competitions.

MailChimp is a marketing platform that provides you with audience data, insights, and marketing channels to help you achieve your business goals.

It has a content studio that lets you create engaging content with design tools and creative templates. It offers tools that help you get to know your audience better and enhance the customer experience.

Pinterest is a great platform that can help you increase referral traffic on your travel blogs. You need to use the right tools and strategies to create interesting pins that link to your travel blog. People widely use Pinterest’s visual search engine to find pins that could be ideas or solutions.

Pepper Docs

As a travel blog writer, you need a writing platform that provides you with all the essential tools to create engaging and informative content. Pepper Docs can be the perfect solution for you. With its amazing features and easy-to-use interface, you can focus on what really matters – writing!

Pepper Docs offers a range of customizable templates, and writing and collaboration tools that can help you create content that stands out. Some features of Pepper Docs include content rewriter, plagiarism checker, keyword researcher, and more.

Top Indian and International Travel Blogs for Inspiration

Inditales by anuradha goyal.

Anuradha Goyal worked in the IT industry for more than 12 years and started Inditales in 2004. Since then, she has shared her travel stories with her readers through this platform.

Her writing shows her passion for traveling and experiencing new cities, which helps her readers choose their next destination for a vacation. She has traveled to 18 countries and received several awards for the content she has created over the years.

Romancing the Planet by Sai Karthik Reddy

Karthik loved traveling, trying new cuisines, experiencing different cultures, interacting with people, and making new friends. He gives travel advice, shares his travel stories, and offers travel tips and suggestions through his blogs.

He has been to 29 countries and visited several states in India. You can browse through his website and read the blogs categorized into themes, destinations, etc.

His blogs provide information that any traveler would require, and the list of categories makes it easier for a reader to find what they are looking for.

Dan Flying Solo by Dan

Dan worked as a restaurant manager in London and started his blog in 2014. He is now a photographer, a travel writer, a videographer, and a creative director at a media company in Portugal.

He is obsessed with exploring the world, as he says. He has a passion for photography and has used beautiful pictures of various destinations in his blog.

Dan has managed to turn his passion for traveling and photography into a job. He has used this platform to share travel tips, advice, and stories that can help other people explore the world.

He loves meeting new people while traveling alone and connecting with the locals to get an inside look at the destinations. He uses several social media platforms like Instagram, YouTube, Twitter, Pinterest, and Facebook to promote his blogs.

A Broken Backpack by Mel

Melissa Giroux is a long-term Canadian travel blogger and entrepreneur who helps other people start their travel adventures. Before she was a social worker and now runs an online business and travels.

She offers her readers great travel tips through her blog that can help them stay on the road longer. Her blog has a section dedicated to readers planning to move or travel to Australia, the UK, or Southeast Asia.

Other than that, the blog provides information on budget travel tips, travel items and gears one must carry for upcoming adventures, and all about the life of a digital nomad.

Tips to Making Blog Writing on Travel More Thoughtful

Here are a few tips that could be of some help.

● When writing a travel blog about a place you have visited, write about it as soon as possible while your thoughts are fresh and you’re still motivated by the trip.

● When talking about the frequency of blogs you post in a week, always remember it is more important to post quality blogs than to focus on quantity.

● A travel blogger must focus on consistency and ensure that they post the number of blogs they have decided upon. Once you build a fan following, they start expecting a post from you, and you wouldn’t want to disappoint them.

● Always be honest about your experiences. If you did not like something, mention that because the readers care about your honest opinion, which is why they are reading your blog.

● Keep the tone of the content casual. Travel blogs are expected to be written by ordinary people like the readers, and the readers are likely to connect with this kind of casual approach.

Travel blogging starts as a hobby for most people, but only a few know how to monetize it. You can become a successful travel blogger if you have a passion for it and can write your experiences in a way that makes people fall in love with traveling.

Besides that, the above-mentioned steps and tips will surely help you understand travel content and create good travel content. Several online courses are also available that can help you get a deeper understanding of travel blog writing and how to make a career out of it.

Key Takeaways

● There are different kinds of blog types that you can choose from for your blog like listicles, write travel guides, write about your city, things to do in lists, suggest itineraries, travel blogging tips, interviews, etc.

● Prepare an editorial calendar for content marketing purposes that will help you research, write and publish blog posts according to the timeline prepared by you.

● Keyword research is important before you start blog writing on travel, and various tools can help you research relevant keywords, related keywords, and topics for a blog.

● Prepare an overview of the blog before you start writing.

● Good quality pictures speak a lot about the location, the surrounding, and the little elements in the picture and help attract the audience.

● There are several tools available online that will be great at assisting you to run your travel blogs, such as Grammarly, Canva, SEMrush, MailChimp, and Pinterest.

Matt Kepnes of Nomadic Matt, Johnny Ward of OneStep4Ward.com, Dave & Deb of The Planet D, and Earl of WanderingEarl.com are among the highest-paid travel bloggers in the world.

There are some ways to make instant money by writing travel blogs. Those could be selling your travel pictures, doing freelance writing, promoting blogs on social media platforms, affiliate marketing, and placing ads on your websites.

A travel niche is something that you specialize in. It could be writing listicles, travel guides, clicking travel pictures, creating travel videos, etc.

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120+ Travel Blog Post Ideas For Creating Engaging Content

By Jessie Festa. This guide to travel content ideas contains affiliate links to trusted partners!

Looking for engaging travel blog post ideas ?

Then you’re in the right place!

If you’ve ever sat in front of your laptop wondering, “What should I post on my travel blog?” this article shares over 120 topics — as well as bonus tips for those looking to see success and make money blogging.

Personally, I get most of my blog traffic through keyword research, and these travel blog post titles and topic ideas come from researching what people are actually searching in Google so that you can create content people truly want to read.

And with so many to choose from, you’ll never need to wonder what to write about again or spend hours coming up with new travel blog ideas.

Without further adieu, let’s dive into the list of travel blog content ideas!

Quick tip: There are many tools that make it easier to come up with blog post ideas. Personally, I love Keysearch for finding high traffic keywords. Use code “jessieonajourney30” for 30% off. Additionally, Jasper AI utilizes the power of artificial intelligence to help you come up with content topics, draft outlines, create content, and more – free trial included !

Table of Contents

Travel Blog Content Creation & Promotion Workflow Freebie

Now, I realize that even when you have a ton of travel post ideas it can still be challenging to understand how to create and promote your content.

Luckily, I’ve got a freebie that can help!

It’s a Content Creation & Promotion Workflow Trello Board that will help you plan your blog posts as well as write them and promote them for maximum engagement.

You can grab the free Trello board here .

Grabbed it?

Then let’s continue with our travel blog content strategy.

What Should I Post On My Travel Blog?

Writer’s block for bloggers is a very real thing, as is being confused on what to actually post to see growth.

So, before we dive into the list of travel blog topics , let’s discuss how to determine what to post on your blog.

One smart tactic is starting with a mission statement. You can use the template “I help [group of people] do [how you help].”

From there, you can pinpoint the best travel topics to fulfill that mission and even come up with a few travel blog categories.

For instance, if your mission is to help women feel confident traveling solo, you might write a blog post about how to travel solo in Paris or a guide to overcoming fear when you’re scared to travel alone .

Feeling stuck? You can use a tool like Jasper’s Blog Post Topic Ideas Template for quick and easy help. This tool uses artifical intelligence to instantly generate a list of topics that can engage your audience.

Also, if you’re curious how to write blog posts quickly , Jasper can help you create amazing content almost instantly (though it’s recommended to edit your articles to add a human element).

More on this tool below, though note that you can click here for a 10,000-word free trial of Jasper AI .

120+ Travel Blog Post Ideas For Engaging Content

To come up with the following list, I looked at popular blog post ideas related to travel.

Keep in mind, this list is in no way exhaustive. There truly are a limitless number of travel blog topic ideas that are possible.

Moreover, this list is customizable. You can always tweak any of the travel blog post titles mentioned below to better fit your own niche and audience.

For instance, if an idea mentions compiling a list of travel yoga mats, but you don’t cover yoga, consider what relevant piece of gear you can swap in, like sleeping bags, nutritious TSA-friendly snacks, or camera gear.

Once you’ve narrowed down what you’d like to write about, use a blog content planner to stay organized. You can also follow this strategy on how to plan a year of content in one week to help you save time.

Have ideas for travel blog posts to add?

Leave them in the comments below!

Travel Blog Post Ideas Focused On Travel Tips

A review of your favorite piece of travel gear

Best free travel apps

How to do a Global Entry name change

How to change your passport name

Why duct tape (or another item) is your best travel accessory

How to practice self-care while traveling

How to become a travel hacker

Your top travel hacks

Your top travel tips for introverts

Important advice for the first-time traveler

A list of uncommon travel tips

How to learn a language while traveling

Travel Blog Post Ideas Focused On Trip Planning

How to pack for a long trip with just a carry-on

What to pack for a particular destination

A review of your favorite travel insurance provider

What to wear in a particular destination

How to save up for a round-the-world trip in a certain amount of time

How to choose the perfect suitcase/backpack/luggage

A review of your favorite suitcase

How to ask your boss for an extended travel leave

The best credit cards for travelers

How to prepare your house for vacation

What to do the day before a big trip to prepare

Best Travel Content Ideas About Transportation

Things to do on a long bus ride

How to survive a long flight

What not to do one a plane

How to sleep on a plane

A review of the Eurail pass (or another transportation pass)

A guide to using a city’s transportation, such as the subway in NYC

How to get to the main part of a city from the airport — and vice versa, such as a guide to Bangkok’s airport shuttle

A guide to an airline’s rewards program

The best platforms for booking cheap flight/bus/train tickets

Travel Blog Post Ideas Focused On Destinations

Fun facts about a place

Things to do in a destination during a specific season

A roundup of your favorite tours in a destination

What not to do in a destination

A roundup of your favorite hotels in a destination

How to visit a particular place on a specific budget — such as $50 per day

A roundup of your favorite restaurants in a destination

The cheapest countries to visit on a certain continent

Your top travel tips for a specific destination

Travel Blog Post Ideas For When You Can’t Leave & Must Travel At Home

A recipe from a particular place, including a background story of the dish

Your favorite travel-inspired beauty ritual

Your favorite travel-themed craft

How to throw a dinner party inspired by a specific destination

How to transform your living space into a destination or give your space a makeover inspired by a particular place

Do a souvenir show-and-tell and share the story behind your favorite travel finds

Cocktail recipes from around the world

A roundup of your favorite movies set in a particular destination

A roundup of your favorite books set in a particular destination

How to visit the places featured in a certain movie

How to visit the places featured in a certain book

A roundup of inspiring TED Talks related to travel

Niche Travel Blog Post Ideas

Note: Feel free to swap in your own travel blog niche for any of the below ideas.

The best destinations for a budget-friendly wellness experience

Best weekend getaways for couples

The best destinations for solo female travelers

Best bookstores around the world

How to plan a cruise vacation

How to book an ethical volunteer trip

Best female travel blogs

How to stay safe when traveling solo

Relaxing couples vacations

Common work-related travel expenses

Top luxury travel companies

Meals from around the world

Cheap travel insurance for families

Best luxury hotels in the world

How to avoid the single supplement when traveling solo

Tips for flying with a baby

Lesbian travel groups

Outdoor vacations for couples

Fun trips for kids

Best travel yoga mats

How to travel with a yoga mat

Best hiking vacations

Top guided backpacking trips

Best travel baby gear

Gifts for traveling couples

The top all-inclusive family vacations

Best family beach destinations

Tips for traveling with grandchildren

Quotes about family travel

Travel jobs for couples

Top liveaboard dive trips

Fun yoga and hiking retreats

Top spiritual yoga retreats

Safest countries for LGBTQ+ travelers

Holiday Blog Post Ideas For Travel Bloggers

Best gifts for a certain type of traveler — such as the best gifts for solo female travelers

How to book cheap Christmas vacations

How to find cheap Thanksgiving flights

Where to travel during Christmas

Best Christmas markets in europe

Traditional Christmas desserts from around the world

Top Jewish heritage tours

Delicious Kwanzaa recipes

Inspirational Blog Post Ideas For Travel Bloggers

Lessons learned from traveling to X# countries

What travel teaches you

Benefits of traveling

How travel changes your brain

Inspiration travel quotes

Recount one of your favorite funny travel stories

Share an inspiring love story from the road

Share one of your favorite inspiring travel stories about the kindness of strangers abroad

Summer Blog Post Ideas For Travel Bloggers

Cheap summer vacations

Places to visit in summer in the USA

Summer vacation ideas for families

A summer travel guide for a particular destination — or you can even niche down to a specific month, such as July Travel In Seattle

Best travel-sized sunscreens

Stylish active swimsuits

Fall Blog Post Ideas For Travel Bloggers

Where to go apple picking

Fall wine tasting outfit ideas

Fall foliage tours

Scariest haunted houses in America

Best fall road trips

Winter Blog Post Ideas For Travel Bloggers

Best showshoes for hiking

Scenic winter hiking trails

Best places to spend New Year’s Eve

Cozy log cabin getaways

Top ski resorts in a certain destination

Spring Blog Post Ideas For Travel Bloggers

Best gardens in the world

Warm places to visit in April

Cheap spring break trips

Romantic spring getaways

Best Easter holiday destinations

Tourism Blog Ideas

Must visit attractions in X

Best hidden gems in X

Most Instagrammable spots in X

Where to Stay in X

Best restaurants in X

Beach Blog Ideas

Most beautiful beaches in the world

Best beaches for surfing

Best beaches for families

Instagrammable beaches

Best beaches for snorkeling

Travel Agent Blog Ideas

Best time to visit X

Travel deals and discounts

Best travel destinations for families/couples/solo travelers

Guide to all inclusive resorts

Where To Find New Travel Blog Post Ideas

After learning how to start a travel blog and make money , it’s important to regularly publish interesting articles that continuously bring you traffic and help you grow your income.

But, maybe you’re wondering how to come up with blog post ideas that people actually read .

Luckily, I have a few tips for this.

Note that for a full overview of how to create a content plan that aligns with your overall goals, I recommend taking my free Profitable Travel Blog Makeover , a four-day course that takes you from blog branding to monetization.

So earlier in the post I discussed starting with a mission statement that guides your content.

Along with coming up with travel blog post ideas from your own imagination, you can also utilize:

Jasper AI (click for a 10,000-word free trial).

Jasper uses the power of artificial intelligence to help you outline blog posts, create content, and come up with blog post ideas.

You can use the Blog Post Topic Ideas Template and simply enter your:

• company name
• product description
• tone of voice
• how many ideas your need

Boom — Jasper will provide you a list of ideas for travel topics to write about. From there, you can favorite the ones you like to help the tool better get to know what you’re looking for.

Keysearch  (use code “jessieonajourney30” for 30% off)

This is a powerful keyword research tool that can help you optimize your blog content to rank higher in search engine rankings.

You’ll also be able to input desired keywords to see related keywords — as well as questions people have about your keyword in the “Content Assistant” section. These can also be used as travel blog post ideas.

Like tutorials?

Check out this short video to see how to find micro niche keywords and relevant keywords you can actually rank for using Keysearch:

Niche Facebook groups & forums .

Pop into a Facebook group or Reddit forum related to your niche and see what people are discussing. These can make for great travel related content ideas.

Google Trends .

Monitor search trends over a given time. This can help you post about things people are truly talking about.

Pinterest Trends .

See what topics are trending on Pinterest. This tool can help your content marketing efforts by helping you get more traffic to your Pinterest pins, which translates into more visitors to your blog content.

These are just a few of many strategies for coming up with engaging travel post ideas.

How To Write A Travel Blog Post Without Traveling

One common question many travel bloggers have:

How do I write a travel blog without traveling?

Of course, there will be times when travel isn’t possible.

This doesn’t mean you need to stop creating content.

Instead, consider how you might cover where you live in a way that would be interesting to travelers.

For instance, I have loads of New York City travel content because I know that even though it’s not a travel destination to me, it is to other people. Plus, being a local allows me a unique perspective not every blogger can provide.

You might also think about “armchair travel” content; blog post ideas that have a travel theme but can be enjoyed without leaving home.

A few examples of this include roundups of short travel stories , cultural recipes, solo staycation ideas , and other travel at home posts that align with your mission.

These strategies are also great travel blog ideas for beginners, who may be looking to jumpstart their blog with content even if they’re not traveling.

How To Write A Catchy Blog Post Title

Now, here’s the thing when it comes to coming up with ideas for travel blog posts:

Even if you have an amazing article, if your title isn’t enticing, it likely won’t get read.

Luckily, there is a free Headline Analyzer tool from CoSchedule that can help with this.

Basically, it looks at your headline to ensure that:

• It has a good mix of common, uncommon, emotional, and power words
• The first and last three words of the headline are engaging (as these are the words people tend to focus on most)
• It includes searchable keywords
• It isn’t too generic
• It’s the right length (about 60 characters)

How To Start A Travel Blog Post

Now that you have a big list of travel content ideas , it’s time to dive deeper into how to actually write your blog post.

One very important part of your travel blog post is the introduction, as this will affect whether someone continues reading or clicks away.

To help you engage readers right away, I recommend utilizing the APP Method; also known as Agree – Promise – Preview.

This copywriting technique, which I learned about from Backlinko , revolves around the idea that your introduction should first agree with the reader to make it clear you understand them.

From there, you make a promise to them — such as a solution to a problem or a benefit of some kind.

Finally, you provide a preview by sharing exactly what they’ll get out of reading the blog post.

This blog post on growing an email list as a blogger provides a nice example of the APP Formula in action.

It’s also shown here:

Promoting A Travel Blog Post Organically

There are many smart ways to increase blog traffic , a few of which I’ll outline here.

I recommend incorporating these into a content checklist so that you always know exactly what needs to be done before hitting publish on a blog post.

Optimize your blog posts for Search Engine Optimization (SEO) .

In my opinion, the best way to grow your blog traffic is to optimize it to rank in search results.

Once it ranks, you can continue to enjoy steady traffic for the foreseeable future.

Again, Keysearch makes it simple to both research if you can realistically rank for a keyword and then optimize your content for it. You can use code “jessieonajourney30” for 30% off.

While Keysearch offers loads of tutorials on how to use their tool, here is a quick overview:

Above is an example of me researching “places to hike on Long Island,” a keyword I currently rank in the first spot of Google for.

On the left, you can see a graphic comparing all of the first page posts — which provides information for determining whether it’s worth competing for the keyword or not.

For instance, you can see things like how your Domain Authority compares to the other posts already ranking, as well as if the other posts have optimized their title, description, and URL for the keyword you want to rank for.

Additionally, on the right, you can see other suggested keywords with important information related to how competitive they are and how often people search for them.

Keep in mind, this is just the main page of Keysearch. The tool has numerous other features for ranking your posts in Google, too.

Take your SEO to the next level.

Now, another tool that can help with optimizing your content to rank in organic search results is Surfer SEO .

Instead of simply giving you data about other sites that are ranking, Surfer SEO analyzes your website to make tailored recommendations for:

• specific keywords to target
• specific ways to optimize new content
• specific changes to make to old content to improve its chances of ranking
• specific missed opportunities for internal and external backlinks
• specific on-page SEO optimizations (such as optimal word count, title length, image count, etc)
• and much more

As you can see, the tool gets very specific.

In short, you’ll get a step-by-step SEO workflow that can help you grow your traffic and increase your rankings – no guesswork required!

Here is a quick tutorial going over some of Surfer SEO’s powerful features:

While you’ll need a paid plan to get everything I showcase in the video, they do offer a free AI Article Outline Generator to give you a small taste of the platform.

Promote your new travel blog post on your social media channels.

When you promote new content, I highly recommend weaving a story into your shares to increase engagement. Talk about why you wrote the post, how the topic has impacted you, and how it can benefit others.

To save time, you can use a tool like StoryChief to blast your new travel blog content across your blogging hubs, social media channels, and email newsletter with one click.

Speaking of email newsletters…

Understand how to promote your blog content to your email subscribers in an engaging way by utilizing storytelling email marketing .

Just like when sharing travel blog content on social media, it’s helpful to share a story to make your email even more valuable.

Moreover, if you have an automated email sequence set up for new subscribers you can add in your best blog posts to help the content continuously get traffic.

Looking for an email marketing software that’s feature-rich and intuitive — and includes automations?

Click here for a free one-month trial of ConvertKit (no credit card required!).

The platform is made for bloggers by bloggers. And once you sell products, they also offer a marketplace to help their users increase sales.

Choosing Blog Post Categories

In terms of the categories you put on a travel blog post, consider how you want to organize your content.

Typically, your categories will be your blog’s main themes, while your tags help further break them down.

For instance, you might have “North America” as a category and “USA” and “Canada” as tags.

How To Get Paid As A Travel Blogger

There are many ways to boost your travel blogging income — especially if you’re focusing on offering paid products, services, and experiences that fulfill your mission and that are an extension of your travel blog content.

Again, I highly recommend grabbing a seat in my free four-day travel blogging course if you want to learn how to make money blogging, though a few of the main ways I monetize my travel blog include:

Creating & selling online courses.

You’re already sharing knowledge in some way through your helpful blog content. Why not package up your wisdom into an online course that further helps your readers?

Personally, I use and recommend Teachable for creating online courses. That link gets you a two-week free trial, no credit card required!

You’ll have everything you need to be successful — including powerful training videos and support. It’s what I use to create and launch all of my online travel blogging courses .

Selling photo tours in NYC.

After having loads of readers ask me to show them around New York, I decided to get licensed as an NYC tour guide and start offering local experiences.

In fact, I’ve done so well selling these through my blog that I started a sister company, NYC Photo Journeys .

Working with brands.

This includes working on blogger brand collaborations as well as going on paid press trips and promoting partners in my travel blog content.

Affiliate marketing for travel bloggers .

When coming up with travel blog post ideas, I highly recommend you regularly add content optimized for affiliate sales to your publishing schedule. Here are some creative ways to promote affiliate links .

Running display ads on my travel blog.

Personally, I work with Mediavine for this. To see success, you should be publishing SEO-optimized articles and regularly updating older content so that it’s up-to-date.

How To Become A Travel Blogger

If you stay focused, it’s possible to make money blogging in one year or less .

Map out your blogging goals , including what they are, how to reach them, and by when.

Stick with one or two main strategies, and then once you master those, you can add in others. This helps alleviate spreading yourself too thin.

This might mean saying you want to earn $5,000/month in affiliate sales by June 1 through publishing two affiliate-optimized blog posts per month, publishing two affiliate-optimized videos per month as part of your YouTube strategy , and hosting a free challenge that promotes an affiliate each quarter.

Remember, also, to grab access to my free Travel Blogger Resource Library to snag printables and workshops that can help you take your blog full-time much quicker.

Bonus: 10 Ways To Make Money Travel Blogging [Free Workshop]

While we’re on the topic of growing a profitable blogging business, I’d love to invite you to my free workshop: 10 Powerful Ways To Make Money Travel Blogging.

During the 60-minute on-demand workshop, you’ll learn:

• Myths related to monetizing a blog (that may be holding you back!)
• Strategies for creating profitable content (so those blog posts, emails & social shares lead to income!)
• Tips for earning recurring passive revenue as a blogger (so your income grows even when you’re away from your laptop!)
• How to create products that you know your audience will buy (so you don’t waste your time!)
• Advice for growing your affiliate income (with a strategy that truly works!)

Plus, your free ticket to this actionable workshop also includes a Q&A, limited-time replay, and special bonuses.

Click here to grab your seat in the free travel blog monetization workshop .

Bonus Profitable Blogging Tutorials [Video Playlist]

Want to learn more powerful strategies for taking your blog full time?

Check out this curated playlist of blogging tips and tactics that work:

What travel blog post ideas would you add to this list?

Which of the above best travel topics are you excited to write first.

Enjoyed this post on travel blog content ideas? Pin it for later!

Travel Web Copy

Great website copy is the backbone of a modern travel business. Your web copy is there to tell potential customers what your company is all about. And we don’t just mean facts and figures regarding your history, what you do and how much it costs; the best-written travel web copy also shows off your personality, creates a rapport with your target audience and gives a significant boost your search engine rankings. At World Words, we know the importance of online travel content, so our team is well-versed in the world of web copywriting.

We’re the Travel Web Copy Experts

As a content writing agency that focuses solely on the travel sector, we know our onions when it comes to travel website content. From evergreen web page copy to interactive guides and infographics, we’ve created all kinds of web copy for all kinds of travel companies, including tour operators, travel agencies, airlines, resorts, gastrobars, holiday rental companies and travel publications. All of our writers are super SEO savvy, with extensive web content writing experience for big-name travel brands including Time Out, Expedia and Viator.

Read Some of Our Top Web Content

Our writers have lived in cities all over the world – from London to Beijing, New York to Dubai – and have explored all four corners of the world too, so we can offer unbeatable on-the-ground expertise for your web copy. To see our words in action, take a look at the projects below. Do you have web copywriting needs of your own? We would love to help. Just drop us a line and we will come back to you ASAP.

Enjoy Some of Our Travel Web Content

At World Words, we've created travel website copy for everyone from home rental company HomeAway to Italian resort Hotel Villa Franca to travel agency Off the Map Travels. You can find our latest online travel writing to the right.

Want to view even more of our travel content writing? Click here to reach our projects page.

Generali Travel Insurance Review

Mindset Travel Website Content

Villa Escapes in Ibiza, Spain

Villa Escapes in Lisbon, Portugal

Villa Escapes in Costa Brava, Spain

See More Website Copy

Explore Full Portfolio

Read Blog Posts on Writing Online Copy

At World Words, we are proud of our work, so we often cover our travel website copywriting exploits on our agency blog. Look to the right and you'll discover a selection of blogs about our most recent online travel content writing.

Looking for our expert, insider tips on how to write superb article content? Then click here .

The Best of Our Winter Travel Content

Winter has come. Every year, when the weather starts to turn chilly in our corner of the world, we find the content we produce for clients begins to take on a distinctly seasonal slant. All of a sudden, the travel content agenda is dominated by all things wintery, from celebrations like Christmas and New Year to activities such as winter sports.

Our winter travel content is for everyone to enjoy. Disappointed you’re not cosied up in a chalet by a roaring log fire? Read about our Alpine adventures in St. Moritz and pretend you are. Rather have some winter sun? Read our guide on the Greek Islands and all the advent adventures they have to offer. Or maybe you’d rather forego winter altogether and enjoy another (even hotter) summer. Read our feature on Australia and its weird, wonderful wildlife.

You’ll find extracts from a selection of our favourite winter pieces below, so scroll down to read a little of each…

Continue reading →

The Best of Our Autumn Travel Content

We hate to begin with bad news, but there’s no avoiding it: summer is officially over. However, rather than dwelling on all the negatives (bye bye sunshine, sandals and copious amounts of ice cream), let’s all focus on the positives. Autumn is here, and that means loads of exciting things are on the horizon, from nature adventures to city breaks.

To celebrate, we’ve decided to share some of our favourite fall-themed travel content written by the World Words team, from inspiring magazine articles and engaging  travel blogs  to detailed  destination guides . Why not prolong your summer with a sunny beach escape in Goa or with a wine-filled Napa Valley weekend? Alternatively, gear up for winter via the geysers and glaciers of both Canada and Iceland. You could also enjoy a seasonal city break in cafe-filled Vienna, or spend your autumn seeing all the sights of lesser-visited Lithuania. The options are endless.

Scroll down to read extracts from all of these autumnal travel pieces – and then click the links to read them in full.

From Sri Lanka to the South of France – More of Our loveholidays Travel Guides

As regular readers of our blog will know, we were asked late last year by loveholidays – the UK’s fastest-growing online travel agency – to write a selection of in-depth travel destination guides for their website. Each 1,750-word guide would need to follow a strict format and include sections such as ‘things to do’, ‘food and drink’ and ‘FAQs’.

We’ve previously profiled five of the guides we wrote for loveholidays in early 2021, from Thailand to Tunisia . Now, we’d like to share five more recent ones. Scroll down to read short extracts from our guides on Sri Lanka, Tokyo, Morocco, Goa and the South of France. You can read the full guides by clicking the links to the loveholidays site…

• Get a quote
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• Join the team

TRAVEL CONTENT WRITING SERVICES

From hopping on flights to booking cruises, the team at BKA loves to travel. The only thing we love more than doing the traveling is helping you write about it! We are passionate about creating travel content that is professional, welcoming and informative.

We work with only the best content writers. Our team undergoes a rigorous application and training process that ensures they produce the content you need to keep your company relevant and at the top of Google’s search results.

We produce high-quality content that aims to increase traffic to your websites and social media profiles. Our goal is to help you bring in new traffic, create loyal customers and see your business thrive. Whether you’re looking for a travel content writer to create blogs or build up your social media presence, we are excited to help.

Are you interested in seeing what we can do? All you need to do is download this writing sample.

Let Us Show You Our Expertise in Travel Writing

Travel content writing can take your business to the next level by bringing in new clients and increasing your repeat customers.

Increased Brand Recognition

Publishing travel content establishes your brand as an expert in the industry. The more high-quality content you post, the more likely people will remember your brand and return to it when looking for travel services.

Better Search Engine Optimization

SEO is an essential component of content marketing for travel companies. It helps your website and social media profiles jump higher in Google’s search results, giving you more exposure.

Travel Industry Expertise

Creating professional and industry travel website content shows potential clients that they can trust you, an expert who offers quality services. Trust is essential for consumers, so generating it through helpful articles means you’re more likely to bring in new clients.

Increased Lead Generation

As your traffic increases, you will gain better leads, which will likely turn into sales. Enhanced SEO, proven industry experience and a memorable brand on your website all help to create the prominent online presence that your company deserves.

Since 2019, BKA Content has helped hundreds of businesses grow their online presence and bring in new clients with our travel content.

Types of travel content writing services we provide, travel articles, seo travel content, travel blog writing, travel landing pages, travel social media posts, travel ebooks, travel video scripts, travel product descriptions, custom travel content, are you ready for a travel content writer to help you boost your business leads all you need to do is contact us , why hire bka content for your travel copywriting needs.

Experts in Travel Writing

We work with hundreds of diverse travel content writers to guarantee you’ll receive the type of original content you need. We love our writers, and you will, too!

Goal Oriented

We go above and beyond with our travel writing content, focusing on well-written blogs, social media posts and web pages that include SEO content that Google craves. Our content is always engaging and high in quality.

Connection With a Personal Account Manager

When you choose our managed services, you’ll work alongside one of our experienced account managers. This ensures your travel content is consistent and exactly what you’re looking for. Our hardworking team has high energy and honest communication — and we’ll always be on your side. We can’t wait to help you achieve your business goals!

Plenty of Experience

BKA Content isn’t new to the content creation game. We’ve been doing content marketing for travel companies for almost 15 years. We’ve helped hundreds of companies like yours improve engagement and increase sales through our SEO-optimized writing.

Travel Content That Doesn't Include Filler

We’re not about stuffing keywords or adding filler to meet your word count needs. Our focus is entirely on travel content with a strategy. We put thought and effort into our copy to ensure you receive something that goes above and beyond to help you stand out in the travel industry.

The Best in Customer Experience

Everyone at BKA Content will treat you like family. From the travel content writer who creates your work to the project manager you speak with about your account, you’ll always feel at home. We have your best interests in mind. Still not sure? All you need to do is check out some of the amazing testimonials we’ve received.

Options That Ensure We Meet Your Needs

No matter your company’s size, it needs quality content for a trusted internet presence. BKA Content has three plans for you to choose from. Our competitively priced options are available both a la carte and as a monthly service.

Travel Blog Writing That Actually

Gets Results

Well-written blogs establish you as an expert in your industry and provide value to your clients.

• SEO-optimized meta-tags and descriptions
• Strategically placed, well-researched keywords to boost your spot in Google search results
• H1 and H2 heading tags to create visually appealing, easy-to-read content
• Well-researched content that is relevant to the travel industry
• Engaging titles that draw attention

We Provide a Wide Variety of Types of Travel Content Writing 

• Travel tips and tricks
• Short trips
• Long vacations
• “Best of” lists
• Destination itineraries
• Lifestyle blogging
• How-to travel guides
• Travel buying guides
• Social media posts

Ready To See a Travel Blog Post?

Sounds great, but i have some questions…, how does bka content work.

BKA Content has three different options for you to choose from when you need a travel content writer.

• Self-Service: Do you want to see what we can do? Are you interested in a one-time project? Our self-service option lets you choose your keywords, assign a desired word count and provide details about the kind of content you want. You can purchase a la carte projects through our online content shop.
• Monthly SEO Blog Subscription: Small businesses need a steady flow of content to help them grow their audience. We provide that with our monthly SEO blog writing subscription. We’ll do the work for you while you benefit from SEO-optimized posts and a boost in traffic.

Managed Services: Do you have a large project in mind? If you need travel content in the form of blogs, web pages, e-books and social media, check out our managed services. People who spend at least $1,500 per month on services receive a dedicated project manager.

How do you write effective and professional content for the travel industry if you're not in the travel industry?

We’ve been writing travel content since 2009. We have experience writing content for small businesses and large Fortune 500 companies, and we’ve gained lots of knowledge about the industry along the way. We conduct thorough research for every piece we write to ensure it is knowledgeable, factual and fun to read. Additionally, many of our travel content writers have niche specializations that match what you do, which keeps your content up to par. We always go above and beyond when writing your content.

How much does travel website content cost?

Our pricing for travel content depends on which plan you decide to purchase. We provide pricing per word, monthly subscriptions and managed service options.

• Self-Service Plans: We price our self-service plans per word. Charges range from 7.5 to 15.5 cents per word and depend on your content requirements. You can find pricing for our self-service option on our content shop page.
• Subscription Plans: Our monthly subscription plans range from $195 to $1,269 per month, depending on how much content you need each month.

Managed Plans: Clients benefit from our managed plans if they spend $1,500 or more per month. 

What can I expect when I order from a travel content writer?

Typically, you will receive the content you order in 7-10 business days. This gives us time to ensure we do thorough research to create an on-brand piece of writing that is high quality and informative.

Are you signing up for monthly blogs? Within 24 hours, you’ll hear from one of our account managers. We’ll set up a time to review your goals and create a plan of action.

Perhaps you’d prefer to sign up for managed services. In this case, we’ll assemble an entire team of travel content writers to help you create the content you need for your company to thrive.

Who are your travel content writers?

Our travel writers all come from diverse backgrounds and are spread throughout the United States. We choose our content writers based on their writing skills, comprehension of the topic and research abilities. Our writers have a competitive application process and undergo rigorous training to meet our content standards. Our travel writers are passionate about exploration and have traveled throughout the world.

Who owns the finished travel content?

You own everything BKA Content provides for you. You can use it in any way you please. The most successful companies post their content within three days of receiving it to ensure they stay at the top of the search engine results pages.

What about plagiarism?

Our plagiarism policy is very strict at BKA Content. Our travel content writers must sign an agreement that promises they won’t copy sources before working with us. You will always receive original content that is unique to your company.

Can I pick the travel writers?

Our service is meant to be seamless. We know our travel content writers well and assign a specific person to every project. You don’t need to worry, though. Our content writers always provide top-of-the-line copy that helps your website thrive so you can focus on other aspects of running your business.

How will your content help set my company apart from competitors?

We create results-driven content. We keep up to date on what Google tracks to decide where your content comes up in search engine results pages. We ensure your content matches what Google is looking for. We implement keyword best practices that are necessary to ensure your content climbs to the top of the rankings. Additionally, our travel content writers are adept at keeping up with trends in the travel industry to ensure your content is fresh and relevant.

What type of travel content have you written in the past?

We provide travel content for a wide range of companies, including cruise lines, tourism offices and magazines. Our travel content ranges from places close to home to those on the other side of the world. We are experts in the travel industry and take pride in writing articles, web pages, blogs and social media posts that delve into the art of exploration.

Ready To Put Us To Work Writing Travel Blogs?

👉 Schedule a quick meeting with one of our industry content experts and start getting amazing, results-driven SEO content for your industry.

Privacy Overview

Services We Provide

White Paper Writing

Content Writing

Content Strategy

SEO Audit Services

Graphic Design Services

Video Marketing Services

Brand Strategy

Proofreading & Editing

More Services

• SEO Link Building Services
• Brochure Content Writing
• Content Distribution
• Storytelling
• Thought Leadership Writing
• DE & I Strategy
• Article Writing
• Technical Writing
• Language Translation & Localisation
• Lead Generation Services
• SEO Optimised Content
• Case Study Writing

Industries We Provide

Telecommunications

Banking, Finance & Insurance

Manufacturing

IT & Software

Internet of Things

Aerospace & Defence

Artificial Intelligence/ Machine Learning

More Industries

• Accounting & Tax
• Engineering
• Consumer Goods & Services
• Health & Wellness
• Marketing & Advertising
• Agriculture & Farming
• Tech Automation
• Environment & Sustainability

Gain a Loyal Customer Base with Travel & Leisure Content Writing Services

Travel & Leisure companies aren’t selling services — they’re selling experiences. Our specialised content team crafts persuasive and enriching copy to not only attract the target audience but turn them into loyal customers.

The Travel & Leisure Industry Champions Exploration and Experience

Content creation, paired with a powerful marketing strategy, is the tool that constructs success in the industry. With SEO-enriched writing that displays the vast and rich potential of the service, browsers will turn into returning customers.

The Future of the Travel & Leisure Industry is Shaped by Tech and Sustainability

The consumer mindset is drastically changing, and this is no different when it comes to travel and hospitality. Undoubtedly, tourism will fluctuate as air travel evolves to adopt technological advancements. The travel and leisure industry will face an all-time increase, further crowding the marketplace. Secondly, consumers are changing their approach to travel and leisure to include more sustainable options, and the travel and leisure industry must abide by the change in times to attract loyal customers.

The Travel & Leisure industry will continue relying on content creation to connect with audience members and exhibit their adoption to the changing times. Through persuasive and magnetic content, companies can stand out in a saturated sector and position themselves as the go-to name, increasing their customer base and boosting sales.

Why does this industry need content to grow?

Content Creation is the Fuel for Success in the Travel & Leisure Industry

Striking and engaging content adorned with SEO keywords helps companies rank higher on search engines, increasing visibility and gaining a wider audience

Copy that is crafted to target a specific audience attracts prospect customers and assists in building stronger connections and trust

Tailor-made marketing strategies help bolster the company’s brand, and position them as a leading force in the industry

Content writing that showcases a sense of potential and understanding in the experiences being offered leads to an increase in leads

How Can We Help You Grow?

We custom-create unparalleled content.

Our expert writing team can curate original content with your company’s authentic tone and personality, helping connect with potential customers and retain loyal ones

We help your company stay on top of digital trends

Our research team is dedicated to learning all the latest trends in the Travel and Leisure industry to ensure your company’s content rises to the top of search engines and increases website traffic

We tailor-make marketing strategies to suit your needs

Our custom-crafted marketing strategies are designed to help your company reach its business goals. Over time, this will help your company move from strength to strength

We create a wide variety of content formats

From long-form blog posts and articles to social media updates, whatever type of content your company needs to succeed, our writing team can create it. A diverse range of content helps boost your brand name on search engines and keeps audience members engaged

Case Studies

Read all about our work for our clients in the case studies below

We can help optimize website content for your online store

Our eCommerce content writing services were used by a well-known global manufacturer of power tools to optimize their product and category descriptions. Our involvement led to a 40% increase in website traffic.

Using long form content, we can amplify yours sales and boost your online presence

An e-commerce software firm needed our services to create a long form content. This allowed us to offer consistent and compelling content to educate their audience.

Our Clients Love Working With Us Because We Believe in Collaboration

At Goodman Lantern, our focus lies in fostering long-term, thriving relationships with our clients. We invest the time to truly understand not only their business but also the individuals driving the brand forward. Embracing a spirit of collaboration, and we are dedicated to supporting you every step of the way.

"They provide good value for the money paid, which was their selling point,"

"Their project management system blew me away.”

"We are delighted with our collaboration with Goodman Lantern because in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human.”

Jeremy Rocher

Pricing Plans

We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.

Here’s How Our Professional Travel Content Writers Can Help You

No matter what type of content we are creating for you, Goodman Lantern delivers easy to understand and authoritative writing services. Through our services, we position your brand as an industry leader among your peers and customers.

Native-English Content Writers

With a team of first-language English content writers based around the world, Goodman Lantern is able to tap into the skills of a range of industry experts. Together, we take your marketing efforts to the next level.

SEO Experts

We are leaders in the field of search engine optimisation. We do in-depth research and use industry-appropriate keywords to get your business noticed and to generate leads.

High Conversion Rate

With a professional writing team who are constantly on top of industry trends, we write content that converts into new customers and sales for your business.

Thorough in Our Approach

We write research-driven content based on factual information. We dedicate a large portion of our time to this process to ensure everything is cross-checked and accurate.

High Content Standards

We have developed an in-house knowledge base, built on the highest industry standards. This means you can expect only the best with every piece of content we write for your business.

Personal attention

With your dedicated project manager, you are guaranteed personal attention and a direct line to the team working on your project. This ensures that projects stay on track and all deadlines are met every time.

Travel & Leisure FAQs

The Travel, Leisure, and Hospitality industry is highly competitive. Original, high-quality content is a valuable asset that can set your company apart from your competitors. Our Travel and Hospitality content writing services position you as a versed and reputable source, effectively attracting potential customers.

We write engaging content such as blogs, articles, ad copy, social media posts, and website content. We also craft creative content including guides, handbooks, case studies, and podcasts. If you need a catchy brochure for your latest tours or an informative guide to travelling solo – our travel and hospitality writers can help you out.

The Travel and Leisure industry spans tourism, travel, and recreation businesses. We offer a comprehensive range of content writing and marketing services that cater to all verticals within this industry.

We work with airlines, luxury hotels, resorts, tourism agencies, and tour operators, amongst others. Whether you run an amusement park or a scuba diving school – our team carries out in-depth research into your industry niche and crafts content that excels.

Social media is an integral part of any content marketing strategy, especially in the travel and leisure landscape. It is a useful tool to connect with a large audience, increase your brand awareness, and establish a recognised online presence.

Our travel content writers help you curate social media content that reflects trending topics and speaks to your customer base. We craft unique, catchy, and share-worthy posts on your products, services, and overall brand.

Most consumers head online before they take a flight, book a hotel, or even have an interest in planning a trip. They are searching for advice, travel tips, and reviews, so why not readily give them that information?

Our travel and hospitality content writers help you start and maintain an engaging blog with topics that matter most to your audience. We can write concise listicles on the best places to visit, destination-specific travel guides, and blogs on budget travelling. We can help you connect meaningfully with your customers by sharing company updates, staff interviews, and industry insights.

In the digital age, crafting unique content is not enough to create website traffic. When people use search engines, it is unlikely that they will go past the first page. So, your website, blogs, and brochures need to rank high enough to grab their attention. SEO helps with that.

We research keywords and search terms that are trending within your industry niche. By weaving them into your content, your page ranking gets a noticeable boost. This increases organic website traffic to your pages and leads to more conversions.

High-quality content establishes your brand as a trusted source and an industry authority. Through well-crafted, relevant content that is distributed at various touch points throughout a buyer’s journey, we give readers the right information on your product or service when they are making purchasing decisions.

This helps educate them and create a positive perception of your brand. Thus, content increases your chances of converting a passive audience into a community of loyal, paying customers.

Learn more about our Travel content writing services today! Book a call with us and find out how we can help grow your Travel & Leisure business. Reach us at +44 3300270912 or email us at [email protected] .

Get in Touch

Connect with us to take your Legal company to the next level. We will help you decide what the best content marketing approach for your business would be. Book a discovery call with us and we’ll get started on a quick marketing audit to help you figure out your next steps.

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8 Expert Tips for Content Writing for Travel Companies

April 20, 2023

Are you planning a dream vacation but struggling to find the right words to describe it?

Do you run a travel company and wonder why your website's content isn't converting visitors into customers?

In today's digital age, compelling content is crucial to attract and retain potential customers, and this is especially true for travel companies.

In this blog post, we'll share 8 expert tips to help you craft engaging content that captivates your audience, inspires them to travel, and ultimately drives more sales for your travel company.

As a traveler or travel company, you know that people don't just buy travel packages; they buy experiences. And it's the job of your content to paint a vivid picture of what those experiences will be like.

So, whether you're a seasoned travel writer or just getting started, keep reading to learn how you can write content that inspires wanderlust, builds trust, and ultimately converts readers into customers.

1. Conducting Research and Identifying Your Target Audience

The first step in creating killer content for travel companies is to conduct research and identify your target audience.

Start by researching your destination and learning as much as you can about its history, culture, and attractions. Then, identify your target audience based on demographics such as age, gender, income, and interests.

Once you have a clear understanding of your target audience, you can tailor your content to their specific needs and interests.

For example, if your target audience is millennials, you might want to focus on adventure travel and budget-friendly destinations. If your target audience is families, you might want to focus on family-friendly activities and accommodations.

2. Sell the Destination First

When crafting content for travel companies, it's important to remember that you're not just selling a product or service – you're selling an experience. To create compelling content, focus on selling the destination first.

Highlight its unique features and attractions, and use vivid language to transport your readers there in their minds.

For example, if you're writing about a beach destination, describe the white sand beaches, crystal clear waters, and palm trees swaying in the breeze.

Make your readers feel like they're already there, and they'll be more likely to book their trip.

3. Using Visuals to Enhance Your Content

Visuals are a powerful tool for enhancing your travel content . Use high-quality images and videos to showcase the destination and bring your content to life.

When choosing visuals, make sure they are relevant to your content and reflect the tone and style of your brand.

For example, if you're writing about luxury travel, use high-quality images of five-star hotels and gourmet restaurants.

If you're writing about adventure travel, use images of outdoor activities such as hiking, rock climbing, and whitewater rafting.

4. Telling a Story and Invoking Emotions

One of the most effective ways to engage your readers is by telling a story and invoking emotions.

People remember stories far better than facts and figures, so use storytelling techniques to create narratives that resonate with your readers.

For example, instead of simply listing the top attractions in a destination, tell a story about a traveler who discovers them for the first time.

Use sensory language to describe the sights, sounds, and smells of the destination, and evoke emotions such as excitement, wonder, and awe.

5. Use Region-Specific Keywords

When writing for travel companies, it's important to use region-specific keywords that reflect your destination.

This will help your content appear in search results when people are looking for information about that destination.

For example, if you're writing about a beach destination in Mexico, use keywords such as "Cancun beaches" or "Playa del Carmen resorts."

This will help your content rank higher in search results and attract more traffic to your website.

6. Keep Seasons in Mind When Writing

Another important factor to consider when crafting content for travel companies is the season.

Different destinations have different peak seasons, and travelers have different preferences depending on the time of year.

For example, if you're writing about a ski resort, focus on winter activities and accommodations.

If you're writing about a beach destination, focus on summer activities and accommodations. Keep in mind that shoulder seasons can also be an excellent time to visit a destination, as prices are often lower and crowds are smaller.

7. Keep On Top of Travel Trends

Travel trends are constantly evolving, so it's important to stay up-to-date on the latest developments in the industry.

Follow travel bloggers, read travel magazines, and attend industry conferences to stay informed about new destinations, emerging trends, and changing consumer preferences.

By staying on top of travel trends, you can create content that is relevant and timely, and position your brand as a thought leader in the industry.

8. Promoting Your Content on Social Media

Finally, once you've created killer content for travel companies, it's important to promote it on social media. Use platforms such as Facebook, Instagram, and Twitter to share your content with your followers and attract new ones.

When promoting your content on social media, use eye-catching visuals and compelling headlines to capture people's attention.

Use hashtags to increase visibility, and engage with your followers by responding to comments and questions.

Crafting killer content for travel companies requires a unique combination of creativity, research, and storytelling. By conducting research, identifying your target audience, and telling stories that evoke emotions, you can create content that resonates with your readers and drives engagement.

Remember to use region-specific keywords, stay on top of travel trends, and promote your content on social media to maximize its reach. By following these expert tips, you can create high-quality content that inspires people to explore new destinations and book their next trip.

Ready to take your travel content to the next level? Sign up for LongShot AI today and start crafting killer content that engages and inspires your audience.

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Attract and Engage your Audience with Quality Content Writing for Travel Websites

Content written with your audience in mind.

Our experienced travel content writers create content with your audience in mind. That way your city guides, blog posts, or hotel reviews resonate with the target segments you’ve defined.

Travel Content in 20+ Languages

Do you need a city guide in 10 languages? Does your new travel agency website need city guides, hotel descriptions, destination descriptions, airport guides, and more? No problem! We are your one-stop for any kind of travel content, in the languages you want.

Saves You Time and Money

Order hundreds of travel articles in minutes and automatically publish them to your websites once they are written. Or schedule your whole travel content marketing plan and let us handle the rest. All, at a fraction of the cost of an in-house team.

Any Kind of Content You Need

Our travel content writers are experienced in creating any kind of travel website content! We can write attraction guides, newsletters, travel agency web copy, destination guides, top 10 lists , or any other travel content you need. We also can talk about any particular audience: group travel, luxury travel, medical tourism, destination weddings , and more. 

Eliminate Manual Work with Our Integrations

Ordering content is just the beginning of our travel content writing services. The next step is receiving content once it’s ready and publishing it to your websites. Don’t waste your time with manually uploading your high-quality content our travel content writers created. Use our API to automatically publish content to your CMS or our WordPress plugin to send articles, pages, or blog posts to your WordPress website. 

Travel Content Translation and Localisation

Are you planning to go global or expand to new markets with your existing content? Our professional travel content translators can help you make your website multilingual without losing your brand’s voice or business value proposal. We understand the travel industry and how important it is to attract and engage with your visitors. Our translation and localisation service make sure that you speak to your target audience right! 

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Who benefits from our high-quality travel content writing services.

High-quality travel content is one of the vital ways of attracting visitors and creating a deep connection with customers in extremely competitive business industry. Travel content writing can help various businesses who are looking for increasing their organic traffic, engaging their audience by revoking their senses, or convert them into customers. Our professional content writing for travel websites can help any business that is in the travel industry, including:

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Success Story

Check how TripX, a Scandinavian online travel agency, expanded into 7 new markets with the help of our travel content translations and automated content ordering process

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A travel content creation service that fits your needs

Self-service.

Use our ready-made travel content templates or create your own.

Managed Service

Our account managers will handle the mundane tasks for you in our enterprise solution.

Everything in Self Service plus:

All services include:

Ready-made templates, plagiarism check, various export options, experienced writers, 100% satisfaction guarantee, api integration, automated publishing.

Our pricing is very straightforward. You pay per word! Just select the language and the quality level .

It all depends on the type of content you ordered. If it’s a destination content or a city guide, one of our writers from that city might write it. Generally, they make comprehensive research to make sure that

Absolutely! We understand the dynamics of the travel industry. A Paris city guide filled with museum reviews and historical routes will not resonate with your younger audience the same way it speaks to your senior audience. Our experienced travel content writers know that and write accordingly. In your travel content orders, the persona and description sections help our writers understand who will be reading the content and what your goal is. That way they can write with your audience in mind.

While we have various SEO-ready templates that you can use for any subject, our easy-to-use order process lets you create your own template in a couple of seconds. You can also check some of our travel content samples .

Of course! Plagiarised content can not pass through our gates and our travel content writers know that. We use Copyscrape to check for duplicate content.

Hop on a plane and visit our offices to ask your questions over a cup of coffee! You can also fill out a form or use live chat.

Are you ready to get informative and inspirational content for your travel website?

Our experienced travel content writers can write any content that your travel websites need. With your audience in mind we will write content that helps you increase your organic traffic while attracting and engaging your audience. Sign up today and start reaching new markets by getting travel content in 20+ languages.