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How to Open a Yoga Studio, Part 1: Create a Business Plan

A business plan can help you determine your goals, select a suitable location, and anticipate the unforeseen..

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So, you’’d like to open a yoga studio. It’’s easy to understand why. Given that yoga is an optimal way to counter the stresses of work, it isn’t hard to imagine that practicing and teaching throughout the day, in your own corner of the world, could create a happier, more peaceful lifestyle. The moneymaking potential of opening a studio is encouraging, too. No one knows exactly how big the yoga market is, but with the number of yoga practitioners in the United States reaching the neighborhood of 15 million, many estimates place it in the hundreds of millions of dollars.

The question is whether you have what it takes. Starting any business venture requires not only determination but also close consideration of a large number of economic and personal issues. Especially with growing legions of studios already competing for the same students–along with fairly low barriers to entry–it has become more important than ever to identify every last variable before plunking down that security deposit.

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Do you have, for example, a tolerance for risk and uncertainty? You need to be willing to make sacrifices and even lower your standard of living until the business takes off. Are you good at managing money? Chances are that the capital you initially pool will have to carry you for at least one to two years, the time it takes many yoga studios to begin turning a profit. Finally, how tenacious are you? Are you prepared to be Chief Salesperson, along with Chief Handyman, Chief Administrator, and Chief Customer Service Person?

Because opening a studio necessitates a major life change, you’ll want to be as informed as possible before making your decision. For help in determining whether you should take the leap-—and to assist you if you decide to move forward—-Yoga Journal here presents the first in a series of articles offering constructive intelligence.

First Things First: Create a Business Plan

You’ve undoubtedly heard it before, because it’s true: the first, crucial step in charting your business’s path to success is writing a winning business plan, even if you aren’t seeking investors. Having a dream to be a business owner is laudable, but it’s advance planning that will turn that dream into a reality. After all, if you don’t understand what your expenses are going to be, it makes no sense to get started at all. A business plan can be a blueprint that will help you better how to select the right space, hire an appropriate number of employees, and determine how much risk you are able to take.

Still, perhaps the most important factor to keep in mind when authoring your business plan is that no matter how much planning you do, your costs will be a moving target. Jonathan Fields, a corporate lawyer-turned-yoga teacher and owner of two-year-old Sonic Yoga in Manhattan, smartly prepared three years of financial projections when constructing his plan. Because Fields had created and run a personal training business for two years prior to opening Sonic Yoga, he knew the importance of calculating even the unexpected. “I took into consideration everything from corporate structure to renovating a space to unforeseen costs.” And Bill Wyland, co-owner of Bernal Yoga in San Francisco, encouraged studio owners to view their business plans as an organic documents. “We had a formal business plan and knew what we needed to do, but as soon as the studio opened, we started to understand what worked and make adjustments based on the needs of the people who were coming.”

Writing a business plan is less daunting than it seems. There are many books and online aids to get you started, such as Successful Business Planning in 30 Days by Peter Patsula and The One Page Business Plan by James Horan. Organizations within your community are eager to help as well. Cyndi Lee, founder of OM yoga center in New York, says she might not have assembled a business plan without the help of a now-defunct outfit called Manhattan Renaissance Local Development Corporation, whose purpose was to help women or minority-run small businesses located on 14th Street or south in New York City. The plan gave her something tangible to show the students she’d been teaching at a variety of locations–students who ultimately gave her $25,000 in seed money. “It really wasn’t enough,” she says with a laugh. “But I was too naïve then to know how quickly everything–the toilet paper, tissues, candles, curtains, mats, phone lines–adds up.”

Indeed, while you’ll want to design your plan to incorporate a wide number of variables–-an analysis of the market and a description of your marketing strategy, among others–-one of the most important pieces of your overall strategy will be your best estimates of startup costs, revenues and expenses.

Begin by asking yourself how big a business you want to run. It’s a crucial consideration, not least because the answer will determine how big a space you will need. Telari Bohrnsen, the owner of the 1,700-square-foot One Yoga Studio in Minneapolis, says she postponed writing a business plan until securing her dream space, and she’s thankful she did. “It took nine months to find the right location, but it was really important because I didn’t know how much money I’d need beforehand. If I’d written a plan for a 500-square-foot space it wouldn’t have worked. I would have had to rebuild the plan entirely.”

Because leasing and building out a space will be your biggest startup cost, it is imperative that you assess how much space you will need per student and where, exactly, it makes the most sense to open your doors.

Though there are no hard-and-fast rules, a good rule of thumb is to figure on needing roughly 21 square feet for every practitioner. This estimate takes into account a two-by-six-foot mat and still allows for one to two extra feet per person. (In cities, because rent is expensive and space is often limited, you may have to squeeze people into a slightly smaller area. Thankfully, urban dwellers are usually comfortable being in closer quarters than suburban students, who will expect their space.)

If your life is portable, compare market prices before making any decisions, as it will cost you much more to open your doors in some cities. For example, in New York City commercial property owners command an average of $80 per square foot, according to the commercial real estate advisory firm Grubb & Ellis. Meanwhile, Bostonians pay an average of $30 per square foot; folks in Portland, Oregon pay $23 per square foot; and in Oklahoma City, average rates are $8 per square foot. In post dotcom-bust San Francisco, rates that soared as high as New York City prices are now as low as $25 per square foot. In general, knowing your options will help you take advantage the market’s current opportunities.

When writing a business plan, be as realistic as possible about your start-up time, what percentage of your revenue will be spent on marketing, and what percentage of your revenue should go to rent. Naturally, the duration of your start-up time–the period between signing a lease and opening your studio’s doors–depends on how long it takes to prepare your space for business. How much you spend on marketing will be driven by how many students you can rely on at the outset. (Fliers, which most fledgling studios rely on heavily to get the word out, are blessedly cheap, especially if you design them yourself. Advertising in publications, on the other hand, will cost you. A business card-size ad in the free San Francisco paper SF Weekly costs $180, for example.) The percentage of your income that should go toward rent will vary by location, but many studio owners advise that you anticipate spending up to a third of your revenue on rent in the first year, and a quarter or less in subsequent years.

The fact is that while writing a business plan will force you to write down literally everything you are going to need to start your business, some of your initial assumptions about those needs will be correct while others—well, won’t be. Don’t be surprised. More important, don’t be disillusioned. Adapting to the unforeseen is all a part of the process.

Constance Loizos is a San Francisco-based writer whose work has appeared in more than a dozen magazines, including Inc. , Fast Company , and San Francisco Magazine . She is currently writing a book about businesswomen.

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The Yoga Studio Business Plan: 6 Steps to Creating Your Own

Eamonn Curley

Yoga has grown in popularity over the last few years, with passionate yogis stretching all around the world. Roughly 36% of the world’s population practices yoga, that’s about two billion people. It’s no secret that the yoga industry is booming. In the last several years, yoga has exploded in the U.S showing no signs of slowing down.

With over 6,000 yoga studios in the United States alone, current trends in the yoga industry show a lot of promise of growth for you and your studio. However, this also means there will be a lot of competition. You should distinguish your yoga studio from the competition and focus on your demographic. To do this, you need to create the perfect yoga business plan.

A business plan helps you to determine your goals, figure out your funding and select a suitable location, to name a few. Your yoga business plan will be your guide to growing your business effectively in the first year and well into the future. Whether you’re a new business owner or have been in the yoga biz for years, a detailed and concise business plan is exactly what your yoga business needs.

In this guide, these are the steps we are going to be talking about to help you create, research and develop a yoga business plan that will get you started on the road to success.

Yoga Industry Overview and Competitor Analysis

Executive summary, customer analysis.

• Services and Products
• Sales and Marketing

Cost Projections and Funding

Starting a new business requires a significant amount of planning and strategy. Take an in-depth look at the yoga industry, current trends and how the industry is expected to grow. Yoga classes make up the majority of the industry’s revenue with yoga and pilates classes accounting for 71% of all revenue generated in the U.S. Finding out where the current yoga industry stands and where it’s predicted to be will help you to position your yoga studio well.

The demographics of yoga will also guide you in many decisions down the line and help define your target market. The majority of yoga practitioners are female , with 72% hitting the mat regularly. There has also been a 300% increase in the number of American over 50s practicing yoga.

During this stage, you can find out more about what your competitors are doing. Competitor analysis is critical, especially in terms of pricing and location. This initial step in your business plan will help you outline the problems your yoga business will be solving and show your competitive advantage.

To kickstart your business plan, check out BPlans monster library of resources. They have free basic business templates you can download and use for your own business as well as a ton of information on writing business plans.

The executive summary is the introduction to your business plan, and it’s meant to keep the attention of the reader and truly capture your business proposition. The synopsis is designed to provide an overview of your yoga business and answer questions such as:

• Who are your ideal customer and target market?
• What type of classes will you offer?
• What are your financial projections?
• Why is your yoga studio different from the competition?
• What are your goals and how will you achieve them?

Although the executive summary is at the beginning of your business plan, generally it’s easier if you write it last. This way, you can cull all the information you need from the rest of your plan. The executive summary basically highlights the rest of your business plan in a concise, detailed and interesting way.

To help get you started, check out Tim Berry’s Hurdle: The Book on Business Planning . The world-renowned expert on business planning breaks every step of building a business plan into digestible and actionable points. With plenty of examples on a range of elements from calculating profit to keeping track of your cash flow, the book comes complete with a workbook so you can construct a business plan as you read.  

Another valuable resource is the J. Brown Yoga Talks podcast. The yoga teacher and writer interviews yoga teachers to discuss philosophy and the business of yoga. Listen to the episodes “ Inside the Yoga Alliance ” with Kerry Maiorca and “ Instagram Yoga Girl on What is Real ” with Rachel Brathen.

It’s no surprise that finding out about your customers is an integral part of creating your business plan. By carrying out customer analysis during the planning process, you examine which people are most likely to invest in your service and attend yoga classes. Once you understand what motivates your customers, you can build a business around providing a solution to their needs.

Knowing your audience and identifying your ideal client lets you know how to reach your customers, where they hang out both online and offline as well as what they want. Whether you want to offer a broad range of classes to a wider audience or cater to a more niche audience, your ideal client profile helps to firm down these decisions. A better understanding of your customer and potential customers is needed to increase sales and grow your yoga business.

To help you perform a customer analysis, here are a few steps you can take:

• Identify your current or potential customers – the more detail and understanding you have the better. You can split this group into sub-groups that have similar motivations, traits, age, income, and education.
• Find out the needs of your customer groups.
• Work out how your yoga service or products meet the need of each customer group.

For some excellent business inspiration check out:

• The One Page Business Plan for the Creative Entrepreneur by Jim Horan
• The Art of the Start 2.0 by Guy Kawasaki
• The Secrets to Writing a Successful Business Plan by Hal Shelton

What Services and Products Do You Offer?

This section of your yoga business plan will delve into the services and products you will be offering. Creating detailed and compelling descriptions of your yoga service is an essential step in your yoga business plan. A description of your yoga service will cover a number of elements from types of yoga classes on offer to how students will book classes.

The Customer Engagement Playbook for Your Fitness Business

The services you provide determine the revenue stream for your yoga business. For the majority of yoga businesses, this will be through teaching yoga classes. However, you can generate additional revenue through online classes, workshops, teacher training courses, and yoga retreats.

Some of the newest trending yoga styles include Acro Yoga and Doga , yoga with your dog. On average, prenatal yoga classes cost more than Ashtanga and Bikram yoga. Experts cite Flexibility and stress relief as the most popular reasons for starting yoga with 98% of people expecting to see an improvement in their health. Now that you have a clear idea of your target market, ideal client,  and competition, you can decide what gap your services will fill in the yoga community and where your yoga studio will be located.

Topics that you can include in the services section of your business plan are:

• What style of yoga practice will you be offering? – e.g., Vinyasa, Hatha, Iyengar, and Kundalini.  
• Will you be selling yoga products such as yoga mats or yoga clothes?
• How much will you be charging for each class? – consider several pricing structures such as drop-in rates, bulk packages, and monthly memberships.  
• What level of experience is the class? – beginner, advanced or open to all abilities.
• Who is the class or product aimed at?

To keep you inspired, listen to the Abundant Yoga Teacher podcast by Amy McDonald. Each episode brings in yoga teachers and holistic practitioners who are looking to create an authentic business which isn’t pushy or ‘salesy.’ The Business of Yoga Speaker Series by Amy is an absolute essential.

Sales and Marketing Strategy

So, how will you attract students and keep them coming back for more? The sales and marketing section of your business plan should aim to answer this question. Without an effective marketing strategy, small businesses wouldn’t survive as no one would know your yoga studio even exists!  

When it comes to your marketing plan, you should already have a solid idea of how your potential customer operates and how to reach them from your customer analysis. Depending on your budget, time and resources you have available there are a number of ways you can market your yoga studio and bring in new clients such as:

• Word of mouth
• Sponsored social media advertising
• Influencer marketing
• Local community events
• Content marketing like blogs and videos
• Engaging on social media and building a following
• Partnering with similar non-competing businesses

Developing a marketing plan and implementing marketing ideas can seem a little overwhelming. Fear not! We’ve already done the legwork to help you build a realistic marketing strategy for your yoga studio business .   

The sales element of this step focuses on the customer journey. Describe how a customer will discover your business through to payment. Things to consider here include sales points such as a website, branded app or in-person. If your customers can book classes through Facebook, Instagram or your website, this is another way for customers to reach you and make a sale. This section should cover how a customer could turn into a repeat customer and eventually a lifelong member.

For more marketing advice, The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life by Oliver Luckett and Michael J.Casey, takes a scientific look at the world of social media allowing marketers to formulate plans more intelligently.

Opening a yoga studio is a great way to continue your passion and help others, but as with any business you need to have a good understanding of your finances. The cost projections and funding section of your yoga business plan will be a financial overview that will help you to manage your spending and set measurable goals.

This is probably one of the most important parts of your business plan, without proper financial planning and cash flow predictions, it’s difficult to get off the ground. When creating your initial financial outlook, you’ll need to think about startup costs such as marketing, branding, retail inventory, and management software.

Your cost projections will be affected by several elements including:

• Class and membership prices
• Maintenance costs
• Additional revenue streams, if any
• Employee salary

If you’re looking for extra funding to bring your dream into fruition, this is the section to create a funding page. Be as detailed as possible as to what financial help you need and what you plan to use it for. You want to show that, without a doubt, your yoga business proposal is a solid investment with a massive potential to grow.

The Anatomy of a Business Plan: The Step-by-Step Guide to Building a Business and Securing Your Company’s Future by Linda Pinson is a classic how-to guide that focuses on creating a well-structured business plan and building for the future with financial and supporting documents.

Listening to podcasts is an excellent way to squeeze in some extra business inspiration and knowledge during your commute or even at lunch. Check out some of the best business podcasts like:

• The Tim Ferris Show
• The Marketing Companion

A well-researched and detailed business plan puts you in the strongest position possible to achieve your dream of starting a yoga business. It helps to both secure any potential funding you need as well as act as a guidebook to keep you and your team on track. From nailing the right location for your yoga studio to creating the ultimate marketing strategy, a business plan is an essential tool for yoga studio success.

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Creating a Zenful Business: Crafting a Successful Yoga Studio Business Plan

Are you a yogi with a passion to set up your own business ? Or an entrepreneur who’s been bitten by the yoga bug?

Now is an excellent time if you’ve been thinking about opening your own yoga studio .

Interest in all things yoga continues to grow exponentially as people seek ways to improve their physical and mental health .

Before starting this incredible journey, you must take some time to craft an insightful yoga studio business plan .

This will be your roadmap for success , helping identify who needs what services while outlining crucial elements like market analysis, financial projections, operations management, and much more !

In this blog post, we’ll help you create the best business plan to make your competitors green with envy. So grab your mat, and let’s get started!

Why Every Yoga Studio Needs a Business Plan

As a potential yoga business owner , It’s important to create a business plan right away.

Without a plan, you will not be able to grow your yoga business successfully.

A business plan is necessary if you plan to expand your studio, hire additional instructors , or secure financing .

Remember, a business plan is a guide, not a guarantee , and will evolve over time.

Having an outline to start with will help you move forward and make adjustments to reach your yoga business goals.

Create a Killer Executive Summary

As a potential yoga business owner , you need to make sure your yoga studio business plan includes all the essential components that potential investors and lenders are looking for in the executive summary.

What Should My Executive Summary Include?

An effective executive summary should include information such as:

• The type of yoga will you teach Hot yoga, power yoga, etc.
• A brief overview of your yoga business plan.
• Your yoga business mission statement .
• What sets your yoga studio apart from competitors ?
• How will you make a profit and how do you see your business in the long run ?
• If you require funding, what type of investment are you seeking?

By including these key points in your executive summary, you give investors or potential business partners an overall view of what they can expect from your yoga business and build trust by showing them that you are knowledgeable about the yoga industry and have done their due diligence.

As such, potential investors will be more inclined to consider investing in your yoga business plan when they understand the unique offering and value of your yoga studio.

It’s better to start with the executive summary at the end, once you have all your information for the perfect yoga business plan.

Now, let’s dive into more detail on each of the other components to help you with those next steps to include in your business plan template.

Understand Your Yoga Business Market

Before you have your own yoga business , you need to understand your market .

When creating a business plan for a yoga studio, it’s important to conduct a market research to understand the yoga industry and identify potential customers .

You need to define your research objectives and determine your research methods .

There are several methods available, such as online surveys, focus groups, and one-on-one interviews .

Once you have selected the appropriate research method, you need to identify your target audience .

By considering factors such as age, gender, income level, and location , you can gather information about your audience’s preferences, trends, and behaviors .

Also, Your target market will depend on the specific services you offer and the unique value proposition of your yoga studio business plan.

Types of Target Market To Choose From For Your Yoga Studio:

• Beginners: People who are new to exercise or looking for a low-impact way to improve their physical health.
• Advanced: Experienced yogis who are seeking to deepen their practice and learn new techniques.
• Athletes: Runners, cyclists, and other athletes who want to supplement their training with yoga.
• Older adults: Retirees or older adults with health conditions who need a gentle form of exercise .
• Busy professionals: Professionals who work long hours and are looking for a way to unwind and de-stress with more relaxation techniques .
• Families: Parents and children who are looking for a fun and healthy way to bond and spend time together.

Know Your Rivals

Analyzing your competition is also an essential part of market research.

You can research your competitors by visiting their studios, attending their classes, and reviewing their websites and social media profiles.

Identifying your competition can help you to differentiate your business and provide a unique service to your target audience.

Conducting market research, identifying your market, and offering a unique service can help you create a successful business plan that aligns with your vision and goals for your yoga studio.

Build Your Yoga Business Services

If you’re a new business owner planning to open a yoga studio, it’s important to consider the various services you’ll offer to attract clients interested in yoga.

Developing a comprehensive yoga studio business plan that includes a range of services can help you stand out in the competitive yoga business market.

Types of Yoga Classes You Can Offer In Your Studio:

Some of the most common services offered by yoga studios include yoga classes led by experienced yoga teachers.

These yoga classes may be available in different styles, levels, and formats , including group and private sessions such as:

• Hatha yoga: This is a gentle and slower-paced form of yoga that focuses on basic postures and breathing techniques .
• Vinyasa yoga: This is a more vigorous and dynamic style of yoga that involves a continuous flow of postures linked with breath .
• Ashtanga yoga: This is a challenging and disciplined style of yoga that involves a set sequence of postures.
• Iyengar yoga: This style of yoga emphasizes proper alignment and uses props such as blocks, straps, and blankets to assist students in achieving the correct posture.
• Bikram yoga: This is hot yoga that involves practicing in a room heated to 105°F with a humidity level of 40% .
• Restorative yoga: This is a gentle and relaxing style of yoga that focuses on calming the nervous system and releasing tension in the body .
• Yin yoga: This style of yoga involves holding postures for a longer period of time to increase flexibility and improve circulation.

Workshops, Events, And Programs to Offer For Your Yoga Studio Business Plan:

Yoga businesses often organize workshops and events focusing on specific areas such as meditation, yoga philosophy, or yoga postures .

It would help if you thought about what you could offer to make your yoga studio stand out when making your yoga studio business plan.

These events provide an opportunity to learn from experienced instructors and help clients deepen their yoga practice.

Offering Programs such as teacher training programs can help grow your business by training individuals to become certified yoga instructors.

In addition to these offerings, some yoga businesses may also provide wellness services, including massage, acupuncture, or nutritional counseling to help clients maintain a healthy lifestyle.

Do You Want To Go Virtual?

When developing your yoga business plan , you should consider whether you want to provide online services for your yoga studio.

With the increased use of technology , many yoga studios have adapted by offering online classes, videos, and other resources through an online platform.

This service can be convenient for clients who prefer practicing yoga in their homes or who cannot attend in-person classes .

By offering a combination of these services, a yoga studio can build a thriving business that meets the needs of a wide range of customers.

Incorporating these services into your yoga studio business plan is essential to create a successful and profitable business.

Come Up With a Marketing and Promotion Plan

Creating a marketing strategy is an important step for your yoga business plan.

It’s crucial to explore both online and offline channels in order to expand your reach and attract a diverse range of clients.

By incorporating a blend of online and offline marketing techniques, you can effectively promote your business to a wider audience , while simultaneously strengthening your connections with your current clients.

Online channels include social media , email marketing, online advertising, and website optimization.

Traditional marketing methods such as flyers, posters, and print ads , as well as partnerships with other businesses and participation in local events, can be used for offline channels.

Consistent branding and messaging across all channels and regular analysis of effectiveness are crucial.

Using a combination of online and offline channels, your yoga business can effectively promote and attract new customers for growth and success with a marketing strategy.

You can learn more about marketing your yoga business here .

Pricing and Revenue Model

When starting a yoga business, it’s essential to decide on a pricing strategy for your services and outline a revenue model that aligns with your business goals to include in your yoga studio business plan.

You can choose to charge per class or offer class packages and manage memberships for your yoga studio. It’s also important to consider the local market and the prices of other studios in the area.

In addition to pricing, you should outline a revenue model that accounts for all sources of income including:

Merchandise sales, private sessions, and workshops.

Understanding your revenue model will help you make informed decisions about your pricing and ensure that your yoga studio business is financially sustainable in the long term.

Financial Projections For Your Business Plan

To create financial projections for your business plan, you should begin by forecasting the revenue you expect to generate from your yoga classes and other services.

To ensure your revenue forecast is realistic, consider your target market’s size, competition, and pricing strategy.

After estimating your revenue, you should focus on forecasting your expenses .

Types of expenses for a yoga studio:

• Equipment-related costs

Understanding your expenditures is critical for determining the break-even point when your revenue covers all your expenses.

Lastly, it would help if you created a cash flow projection that approximates the amount and timing of cash inflows and outflows for your business plan.

This will enable you to anticipate times of low cash flow and ensure that you have the necessary resources to cover your expenses during such periods.

Although creating financial projections may seem like a complicated process, it is a vital step in your business plan.

By developing realistic revenue and expense projections , you can gain an understanding of your yoga business’s financial well-being and make informed decisions for its future.

Where Will Your Yoga Studio Be?

Choosing the right location for your yoga studio can make or break its success and is another step when coming up with your yoga studio business plan.

The following are factors to consider with finding the perfect location for your yoga studio:

Zoning Regulations

Zoning regulations are one critical factor to consider.

For example, some areas may not permit certain companies to operate in residential zones , while others may require additional permits for specific types of businesses.

Being aware of these regulations can save you from legal troubles in the future.

Rent And Lease Agreements

Rent and lease agreements are other factors to consider.

For example, setting up a studio in a trendy area may be appealing, but the high rent may not be sustainable for your business in the long run.

Examining the lease agreement’s terms and conditions can help you avoid being hit with unexpected costs and fees .

Convenience For Your Target Audience

Convenience for your target audience is crucial in choosing a location for your yoga studio.

For example, if you are targeting busy professionals , setting up in a business district may be an ideal choice .

Understanding your target audience’s demographics can help you identify their most convenient location , leading to more satisfied clients.

Accessibility

Accessibility is another key consideration.

For example, a studio that is easily accessible by public transport or has ample parking facilities can attract more clients.

A location that is difficult to reach can discourage potential clients from attending your classes.

In conclusion, selecting the ideal location for your yoga studio requires careful consideration of several factors, including zoning regulations, rent and lease agreements, convenience for your target audience, accessibility, and safety.

By thoroughly analyzing these factors, you can identify a location that will set up your business for success in the long run.

Staff For Your Studio

If you decide to own a studio, you definitely need staff to help you run your studio.

Staffing is an essential aspect of any successful studio.

When deciding on the staffing needs for your business, you must consider the size and scope of your business, your budget, and your goals.

One of the most crucial positions in any yoga studio is the instructor .

Hiring qualified, experienced, and certified instructors will ensure that your yoga classes are of the highest quality and will help attract and retain clients.

Additionally, you may need front desk staff to manage client registration, scheduling, and payment processing.

Other support roles, such as cleaning and maintenance staff, may also be necessary to ensure that your studio remains c lean, safe, and welcoming for your clients.

It is important to carefully consider your staffing needs and budget to ensure that you have the necessary staff to run your yoga studio effectively.

Risk Management

Developing a risk management plan is a crucial aspect of a yoga studio business plan.

This plan should address potential hazards and liability issues that may arise in your yoga studio.

A risk management plan outlines the steps you will take to minimize or avoid risks, prevent accidents, and protect your own business from potential lawsuits.

It should include safety protocols for your clients and employees, such as proper equipment usage and emergency procedures .

Having a comprehensive risk management plan not only ensures the safety and well-being of your clients and employees but also protects your business from potential financial losses and legal issues .

Will Your Studio Be Sustainable?

When creating a yoga studio business plan, it is essential to consider how to incorporate sustainable practices into the business model.

One way to do this is to use eco-friendly products and reduce waste .

For instance, you can use natural cleaning products and install energy-efficient lighting systems to reduce energy consumption.

Additionally, you can encourage students to bring their own reusable water bottles to reduce plastic waste.

By incorporating sustainable practices into your yoga studio, you not only contribute to a healthier planet but also appeal to environmentally conscious customers who prefer to support eco-friendly businesses .

Future Growth And Expansion

One important aspect to include in a yoga studio business plan is future growth and expansion .

By outlining plans for the future, such as:

• New services
• Additional locations
• Other opportunities for expanding the business and setting goals to work towards this.

This not only helps with long-term planning and strategy, but it can also attract potential investors and stakeholders who are looking for a business with growth potential .

Additionally, having a plan for future growth can help the business stay competitive and adaptable in a constantly changing market.

It is important to regularly review and update the plan to ensure that it is aligned with the business’s goals and vision.

In conclusion, creating a comprehensive business plan is critical for the success of a yoga studio.

The plan should encompass all aspects of the business, including the mission and vision, financial projections, marketing strategies, location, staffing, legal and regulatory considerations, risk management, and sustainability practices.

By developing a business plan, you can identify potential challenges and opportunities, set realistic goals, and establish a roadmap for achieving long-term success.

Moreover, the business plan serves as a valuable tool for securing funding, attracting investors, and guiding the day-to-day operations of the studio.

Ultimately, a well-crafted business plan can help you create a thriving and sustainable yoga studio .

Creating a successful business plan will meet the needs of your clients while also fulfilling your vision for the business.

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Tamara Ruiz

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Tamara Ruiz works in US/UK digital marketing at Virtuagym. She loves learning new things and has a passion for fitness and health, which she shares through her blog posts. Tamara is currently pursuing her bachelor's degree in Marketing at Hogeschool van Amsterdam, with a minor in Cross-Cultural Business Skills.

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How To Start a Yoga Business: A 5-Step Guide To Success

Published by caroline @ wellness creative co on 3 july 2023 3 july 2023.

Interested in how to start a yoga business? Perhaps you’re an experienced yogi that wants to start a studio or a yoga teacher with an incredible product idea. Whatever your startup dream, we’ve got you covered. 

In this guide – learn how to start a yoga business in 5 simple steps, from developing the plan and securing funding to marketing and launching.

We’re a specialist fitness marketing agency with 15+ years of industry experience, so we know first-hand what works (and what doesn’t!). We’ve helped yoga studios, teachers, and online content creators to launch and grow their businesses, so our strategies are tried and tested.

How To Start a Yoga Business

These are the five steps to starting a yoga business which are proven to work for studios, freelancers, and online businesses too…

• Come up with an idea
• Develop a business plan
• Source funds
• Secure a location & equipment
• Launch with a bang

Let’s explore each of these steps and what they involve…

1 – Come Up With Yoga Business Ideas

Step one is to come up with your business concept – what is your idea? What will you offer to customers? Why will it be different to or better than the competition? 

Some people will have a clear business idea from the outset but others may not be there yet. You might know that you want to do something yoga-related but be unsure of exactly what. Or unclear of the best business model to turn your passion into a profitable venture.

Do some research into the yoga industry , the top trends , and gaps in the market. This can help you identify potential business opportunities or where there will be strong demand for something.

Here’s a list of popular yoga business ideas to get you started…

• Classic yoga studio
• Boutique fitness club
• Yoga franchise 
• Pilates or meditation studio
• Yoga clothing brand
• Online yoga business
• Yoga equipment or accessories distributor
• Mobile yoga classes
• Workplace yoga instruction 
• Yoga influencer
• Home yoga business
• Yoga affiliate marketing website
• Yoga blog monetised through ads or online courses

At this stage it’s also important to put some real thought into whether setting up a yoga business is the right way forward. A passion project might sound appealing but it can also suck the joy from your favourite hobby.

Owning a yoga studio and starting a business can be exciting, but it can also be tough. Working in the yoga industry may mean that it becomes a chore instead of an escape. So think carefully and weigh up the pros and cons so that you make an informed decision.

You might also like… What’s it like to be a Pilates teacher?

2 – Develop a Yoga Business Plan

The next step is to develop your yoga business plan . This enables you to map out your idea and test the financial and practical viability.

Creating a professional plan is crucial to the success of your yoga business. Research shows that founders with business plans are almost twice as likely to secure funding and make it work.

“Business plans double the chance of success”.

A good yoga studio business plan should cover these elements…

• Executive summary
• Industry and local market analysis
• Company overview
• Products and services
• Sales and marketing strategy
• Financial information
• Implementation plan

By working through these points, you’ll know if that there’s sufficient demand for your yoga business idea. It also enables you to define a clear target market and quantify the precise start-up costs involved. At this point, you should also come up with a unique name for your yoga business .  

Learn more about writing a fitness business plan here (includes examples). Or get the start-up planning cheat sheet as part of our Fitness Business Templates bundle…

3 – Source Funds For Your Yoga Business

A solid business plan will allow you to source funding for your yoga startup. Depending on your model, this may require anything from $50 to over $1 million.

Based on  Entrepreneur.com data , here are some yoga studio startup costs for different business types…

• Cost to start a yoga class business – $2000-$7000
• Boutique yoga studio start-up costs – $575,000-$1.5m
• Cost to start a fitness studio (e.g. Pure Barre) – $198,000-$446,000
• Pilates studio start-up costs (e.g. Club Pilates) – $168,000-$280,000
• Online yoga business start-up costs – $50-$2000

As you can see, the funds needed to start a yoga business can vary a lot. Location, equipment, and overall quality will all affect the costs involved.

If you’re wondering how to start a yoga business with no money, then the key is to start small . Running independent classes, selling online yoga programs , becoming a fitness influencer are all low-cost options. There’s almost no investment needed in equipment, rent, or staffing since you can take care of everything yourself.

For those of you looking to secure funding for your yoga business, the most popular options are…

• Traditional bank loans
• Personal savings
• Online lenders

Once you have the money to start your business, you can move on to making it a reality…

4 – Secure a Location & Equipment

This applies to both physical and online fitness businesses . If you’re starting a yoga studio, then you’ll need to find the best possible location. Likewise, if you’re launching an online yoga business, then you’ll need to build a blog or website .

For physical studio locations, look for areas where your target market already spends time. Passing traffic is important but their demographics matter more. There’s no point being somewhere busy if none of those people are interested in yoga. 

You might also like… Our gym start-up guide which includes a comprehensive section on choosing the right location for a fitness business .

Once your yoga studio location is secured, you can start to kit it out. This needs to happen quickly so that you can open ASAP and start generating income to pay those overheads. Think about…

• Scale floor plan 
• Electrics and plumbing
• Interior design and decoration
• Changing areas, toilets, and shower facilities
• Yoga equipment and accessories

If you’re wondering how to start a yoga business from home, then some of these factors will still apply. You’ll need a space with the right atmosphere, decor, and equipment like mats, blocks, and straps.

For those wanting to learn how to start a yoga business online, it’s slightly different. You can begin with a minimum viable product and then scale up once the money is coming in. You don’t need to invest as heavily upfront as a web address and hosting cost less than $100.

Learn more… How to create a yoga website .

5 – Launch Your Yoga Business

Starting your own yoga business is about more than just teaching. It involves sales, marketing, and customer service. Successful yoga studios are never short of clients because they have strong sales funnels and impressive retention rates.

Marketing is vitally important during your pre-sales period. It’s essential to sell as many memberships as possible during this time to maximise cash flow from the start.

• Offer a limited time discount to encourage people to sign up early.
• Run online ads to generate a steady flow of leads. 
• Organise a launch event to celebrate the opening and invite local media.

Opening a yoga studio (or other type of yoga business) with a bang will get it off to the best possible start. Check out our article on yoga marketing ideas and strategies for more inspiration. 

Open Your Own Yoga Business

Now you know exactly how to build a yoga business. Starting your own yoga studio or online business can be a fun and rewarding experience. As a growing trend in the fitness industry, there’s never been a better time to get into the sector.

By following these steps, you’ll maximise your chances of success from the start. If you’d like a little help along the way, then check out our Fitness Business Templates . They include a business planning cheat sheet, 50+ creative brand name ideas , and loads of sales and marketing resources too.

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.

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How to Create a Yoga Studio Business Plan: A Super Simple Guide

Writing a yoga studio business plan is key if you want to build a successful practice.

Turning your love of yoga into a well-thought-out yoga studio business plan will require focus, research and a lot of dedication. 

In this article , you will learn how to plan the studio of your dreams while also positioning yourself among your competition as the leading yoga experience in your community, whether you desire to teach in your home, in a co-op, or in an independent yoga studio.

• 1 Crafting a Business Plan Template
• 2 Don’t Hold Back When Envisioning Your Yoga Studio — DREAM BIG!
• 3 Comply with Yoga Studio Regulations
• 4 Build a Yoga Studio
• 5 Consider a Yoga Co-Op Business Plan
• 6 Opening a Yoga Studio in Your Home
• 7 Yoga Retreat Business Plan
• 8 Barre Studio Business Plan
• 9 The Final Word on Creating Your Yoga Studio Business Plan

Crafting a Business Plan Template

Just as you set your intention for each yoga practice, a good business plan begins with an intention or a vision. 

To start, design your studio vision based on how you desire it to be positioned and operate within five years of the date you capture this vision on paper. 

As you plan, ask yourself, “What is my studio like when it’s most successful? What does this community need that I can offer?”

Don’t Hold Back When Envisioning Your Yoga Studio — DREAM BIG!

Now that you have a vision, break it down into a plan that helps ensure you are on track in year three, then tap into the most important goals to make this dream a reality in year one. 

These important goals are what will help you execute your vision statement into important details for your marketing plan, reason for being to pitch investors, the community, and potential clients of your studio.

If you want help in manifesting your vision , several websites help yoga studios succeed in this critical first step.

After you have your vision, start to identify your target market or client. To open a yoga studio, you must design your yoga business with certain students in mind.

For example, perhaps you wish to open a studio that offers specialties, including pre- and postnatal yoga, senior wellness, helping runners recover faster, or classes with animals, such as goat yoga. Research yoga market growth trends to help develop your vision of your yoga business.

The next step past establishing your target market is to determine if other places offer yoga to that clientele. 

Consider attending one of their classes and talking to participants for feedback and information before and after class. 

Observe what kind of space is necessary to successfully open a yoga studio for that population. For example, prenatal yoga uses balance balls to help pregnant participants safely sit and stretch. [insert prenatal yoga photo]

Plan and build a website to connect with your students and advertise your yoga business. Word-of-mouth support is a leading and free advertising tool, so you must take time to design and launch a website to create this success. 

Consider collecting data on your potential customers by offering a first-time free class in exchange for their email address, name, phone number, and services they desire. Be sure your social media links show up on your website to help spread this offer by word of mouth!

A business plan must include financial goals. Your financial goals should itemize membership fees, single class fees, and what costs are attributed to running your business. 

These costs include marketing, rent, instructor payroll, and business registration fees. Find a business financial planning organization in your area that helps first-time business owners know what to expect each year.

An executive summary must be included in your business plan for new investors or financial institutions to get top-level metrics on your proposal.

Comply with Yoga Studio Regulations

Like all businesses that earn sales and service the public, an open yoga studio must follow regulations. 

These include business licenses from local government, instructor certifications from accredited yoga training programs , and maintaining financial statements for tax filings. Contact your local chamber of commerce to learn the financial requirements of your business in your area.

You might also find our round-up of expert advice on yoga studio advertising helpful.

Build a Yoga Studio

It is unlikely a location exists perfectly outfitted for your new yoga studio’s needs, so you must find the best area that suits your vision and build one.

Find a venue location in your community where your future students will want to go. For example, is there a neighboring business your students also support? These could be a juice bar, coffee shop, or day spa.

Hire a contractor to design and build your yoga studio with the colours, smells, lighting and sounds you want students to enjoy during each experience. The way your students feel in each session will determine if they return. The environment is as important as the quality of yoga instruction! 

Consider a Yoga Co-Op Business Plan

If you are nervous about taking full responsibility for the overhead and needs of an independent yoga studio, you might wish to start or join a yoga co-op. This is a facility where different yoga business owners share in the ownership of a facility by renting a private space to offer their unique yoga services. 

This option enables some instructors to offer hot yoga within the same facility as aerial yoga, for example. A co-op can have as many yoga business offerings as necessary to maintain the needs of the owners and the community.

A co-op offers a broader community of like-minded people in both studio business owners and clients. If you desire to participate in a co-op, it will be important to include the other yoga operations within the executive summary of your business plan so investors know you rely on others to help your business succeed. 

After all, if several co-op owners decide to leave, then your plan will be in jeopardy unless you find new co-op yoga businesses to fund the space and keep the overall business strong.

Opening a Yoga Studio in Your Home

Many certified instructors who want to establish a yoga studio business choose to start small and launch their first year of practice in their homes so they can start their yoga business with lower overhead costs. 

A home yoga studio business needs a quiet, large and clean space to guide participants in meaningful yoga sessions without distractions. Therefore, an outfitted freestanding garage or a room with little furniture would be good spaces to offer classes. 

Creating a business plan for a small-scale yoga business with goals of only 30 members is still a good idea so to ensure revenue goals are made and met. 

Unless your home studio is in separate quarters than your place of rest, use precaution when servicing the public from your home. A home yoga studio owner might wish to start their new business with friends as initial customers. 

A referral program is a popular marketing method that can build a trusted community of new studio clientele as you practice in your sacred space.

Yoga Retreat Business Plan

A yoga retreat is a unique getaway experience that includes staying in a beautiful destination and eating delicious and healthy food alongside a diverse yoga class schedule to satisfy attendees.

A business plan for an annual yoga retreat is essential. Your yoga retreat will need its own website, as well as a social media, plan to effectively address all event details and sell as many tickets as possible. Pricing for the retreat will be critical to ensure you meet profitability projections. 

Planning a yoga retreat takes at least one year, so start early and be prepared to plan a  “rain or shine” schedule in case using the outdoors is a part of the plan. Prepare to offer a lot of perks in your retreat to make the high ticket price worth the investment AND to ensure repeat customers for years to come.

The retreat industry has grown significantly as people satisfy the need to break away from technology and fully connect with themselves and loved ones. Many tips are available online for designing and marketing your purpose-driven retreat.

Barre Studio Business Plan

Barre studios are popular facilities that offer similar benefits as yoga but through a very different style of workout.  Students participating in barre classes stand and sit using a wooden bar attached to a wall or freestanding support. Barre classes are low impact like yoga. 

A barre studio business plan is similar to a yoga studio business plan in that they both require market analysis, writing business growth goals, and determining monthly profit statements. 

A barre business plan will still need marketing through a website, a well-established clientele to share testimonials, and a great location registered to the company. Unlike yoga, barre classes typically occur only in a studio, given the need for bars attached to walls and long, floor-length mirrors.

It is recommended to include information in marketing statements about how barre classes train muscles in new and beneficial ways that are not addressed in other fitness formats.

The Final Word on Creating Your Yoga Studio Business Plan

No matter the details of your desired yoga-oriented business, the need for a yoga studio business plan is essential to get started. 

The business plan will ensure many of the requirements that need to occur in execution, marketing, and growth are captured to help keep you on track every year as you build a successful yoga business. 

The yoga community is ONE community. Be encouraged to share this article on social media and tag us with the respective handle below so others desiring to build their dream studio can also get the direction they need.  

Brandi Stewart is a lifelong fashion designer whose creations first appeared in the US comic book series,  Katy Keene , when she was twelve-years-old. She’s the wife of an endurance exercise fanatic, mother of two boys, and housekeeper for four rescue cats. Brandi is also a certified personal trainer and group fitness instructor striving to help people live their healthiest lives. She does her best writing early in the morning with a quiet house and a warm cup of coffee. Brandi loves to practice yoga, read biographies, and collaborate with business professionals in bringing beauty into the world.

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How to Write a Yoga Studio Business Plan (+ Template)

Creating a business plan is essential for any business, but it can be beneficial for yoga studio s that want to improve their strategy or raise funding.

A well-crafted business plan outlines your company’s vision and documents a step-by-step roadmap of how you will accomplish it. To create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every yoga studio owner should include in their business plan.

Download the Ultimate Business Plan Template

What is a Yoga Studio Business Plan?

A yoga studio business plan is a formal written document describing your company’s business strategy and feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Yoga Studio Business Plan?

A yoga studio business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Yoga Studio Business Plan

The following are the key components of a successful yoga studio business plan:

Executive Summary

The executive summary of a yoga studio business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your yoga studio  
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast, among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

You may not have a long company history if you are just starting your yoga studio. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company or been involved in an entrepreneurial venture before starting your yoga studio firm, mention this.

You will also include information about your chosen yoga studio business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a yoga studio business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the yoga studio industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a yoga studio’s customers may include:

• Working professionals who are stressed and seek yoga as a form of relaxation
• Seniors who want to stay active and improve their flexibility
• Expectant mothers who want to prepare for childbirth through yoga
• Athletes looking to improve their performance
• Yoga students of all levels who want to deepen their practice

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or yoga studio services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your yoga studio may have:

• Offerings: You may offer a unique type of yoga not found at other studios, such as aerial or hot yoga.
• Location: You may be the only studio in your town, making it convenient for people who live or work nearby.
• Size: You may have a small, intimate setting that makes students feel comfortable, while competitors have large, impersonal studios.
• Atmosphere: You may have a calm and relaxing atmosphere, while competitors are high-energy and fast-paced.
• Teachers: You may have experienced and certified teachers, while competitors have less qualified instructors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service: Detail your product/service offerings here. Document their features and benefits.
• Price: Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place: Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion: How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or you may promote your yoga studio via word-of-mouth marketing.  

Operations Plan

This part of your yoga studio business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, your Operations Plan will outline the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a yoga studio include reaching $X in sales. Other examples include adding new locations, launching a new website, or hiring additional staff.

Management Team

List your team members here, including their names and titles, as well as their expertise and experience relevant to your specific yoga studio industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here, you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue: how much revenue you generate.
• Cost of Goods Sold: These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss): Once expenses and revenue are totaled and deducted from each other, this is the net income or loss

Sample Income Statement for a Startup Yoga Studio

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Yoga Studio

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup yoga studio .

Sample Cash Flow Statement for a Startup Yoga Studio

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your yoga studio company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

By going through the process of creating a business plan, you will be able to determine potential challenges and solutions and anticipate what lies ahead.  

Finish Your Business Plan in 1 Day!

Wish there was a faster, easier way to finish your business plan?

With our Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

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Everything you need to know to grow your business

How to make a yoga studio business plan.

Whether you’re a new business owner or are looking to update your current yoga studio business plan, you’re in the right place! Having a proper foundation and set of goals is vital to the success of your organization. Think of your yoga studio business plan as a compass, keeping your facility on course and always pointing you in the best possible direction.

Without a proper framework for your business, you may as well be lost. It’s important to have a plan to lay out your targets and establish what your business wants to accomplish year after year. This also helps you understand the ins and outs of your yoga studio and where your weaknesses and strengths lie. Your yoga studio business plan can help you work on the ways to evolve and establish the best possible methods to bring your facility to its highest potential .

Take your time when drafting your business plan, as it needs careful thought and consideration. If you have partners or a team, make sure to include everyone’s input as each may add their own sense of expertise. This is essentially a reflection of your yoga studio, so make sure that you are covering all aspects of your business and considering all elements.

What to Include in Your Yoga Studio Business Plan

Not sure how to get started creating your yoga studio business plan? Here are the steps we suggest.

1. Solidify your base

The first thing your plan must do is solidify the foundation of your business. With an accurate definition of your yoga studio’s core, you will be able to clearly describe it and explain to others what makes your facility unique.

The base of any business is its mission statement and vision . It’s important to understand the purpose of your yoga studio and what you want to offer people in your community. How is your facility going to improve the lives of others and what problems will you solve? Once you’ve clearly articulated these elements, you can start to decide how you’ll achieve your business’s vision.

Next, provide a proper description of your company. How did your company get started and how long has it been in business? Is your yoga studio specific to one certain type of teaching or do you include all different types of yoga? What types of services do you offer? How are these services unique at your studio? By answering all these questions, you can highlight the crucial elements of your facility.

Lastly, a strong base wouldn’t be complete without a description of how your studio is different than all the others. What makes yours stand out? How will you offer your members something new? This takes careful thought, as you want to make sure that your yoga studio is one of a kind.

With a proper yoga studio business plan, you can establish exactly what makes your facility in a class of its own.

2. Set goals and establish targets

Now that you’ve laid the foundation of your yoga studio, you can start to build on it by setting goals and establishing your targets. Whether you are writing a one or five-year plan, you must outline the direction you would like to take your facility.

This portion of your business plan is essential as you are outlining your path to success. It’s important to make sure the goals you’re setting are realistic. Try to be practical when setting your objectives, bearing in mind that your yoga studio may be new and just starting out.

Make sure that your goals are also specific. If your targets are too general, such as achieving a high client retention rate, then you’ll have no way of measuring them. Be more precise by saying that you would like to achieve a client retention rate of at least 60% within the first six months of your business. By being detailed, you can easily measure your success year after year.

Once you achieve your targets, it’s vital to set new ones. There is no true end point when managing your own business. Your yoga studio should always be growing and evolving to new heights with every target you hit. If you stop setting goals and get too comfortable with your present state, your facility will stagnate, so always think about the next big challenge and how you’re going to accomplish it.

3. Describe your management team

A description of your management team is another important piece of your yoga studio business plan, especially if investors are going to be taking a look at it. Highlight the members involved in your business and provide a brief summary of each.

When writing this portion, include job title, previous experience, as well as previous successes. Show that you have the right people helping you run your business and that their expertise is adding to your establishment.

This is also essential for all staff to know exactly what their job title and responsibilities are. With everything written down and in the open, there’ll be less confusion and more clarity when it comes to running an efficient business.

If your business is just starting out and you haven’t hired all key members of your team yet, include this in your plan. Think about providing a time frame for when you’d like to have all staff on board and make it a priority to hire the best team for your yoga studio .

4. Design your marketing plan

Now it’s time to come up with a strategy to market your yoga studio . This requires market analysis so you can get to know your competitors and the best possible ways to promote your facility.

First, you must become familiar with your target audience. Who are the types of people you want to market your yoga studio to? Think of age demographic, location, occupation, and challenges your customers may face. Next, begin to design an approach to effectively reach them and make your yoga studio’s presence known.

This can be done in several ways from email marketing to the use of social media. Email marketing is an effective method to promote your business, so compile a list of emails of the clients you currently have. Send monthly emails to keep them in the loop of what’s new at your studio and of any promotions you may be offering. Social media is another strong advertising tool, as it puts you in direct contact with your clients and prospective members. Everyone is active in the digital world these days, so join them and benefit from this free advertising space! Come up with creative posts to capture your target audience’s attention and engage them by regularly uploading new content.

When designing a marketing plan, it’s also important to know your competitors in the industry. Who are they and how is your studio different than theirs? This is also a great way of getting to know your studio’s strengths and weaknesses in comparison to others. By studying these factors, you’ll be able to develop strategic methods to set your studio apart and rise above the competition!

5. Devise a cash flow statement and revenue projections

Your yoga studio business plan must contain a cash flow statement and revenue projections to calculate the amount of money you need to keep your business afloat and your forecast earnings in the future. This will help you keep track of your facility and measure your success.

Cash flow statements are important to keep track of the money flowing in and out of your business. How much are you spending in order to maintain your facility? Being wary of such costs will help you sustain the livelihood of your yoga studio by ensuring that you are able to cover all expenses such as rent, staff salaries, and facilities. Capital expenditure is also important to note in this section, which is essentially the money you have put into the launch of your yoga studio. Logging these records will help you manage your financial costs and keep track of profit loss over time.

Revenue projections are an essential part of your yoga studio business plan as well. This is the amount of money which you predict your business will make month after month, year after year. This can help you devise targets and adjust certain aspects of your business to gain more revenue and return on your investment.

6. Invest in business management software

When measuring costs and efficiency of your yoga studio, consider including a section in your yoga studio business plan concerning investments you are willing to make to lead your business to success. For instance, why not put your money into an efficient business management software which will help streamline your facility ?

With WellnessLiving’s all-in-one yoga studio software , you can focus on the bigger issues while we handle the day to day tasks and logistics. For instance, with our exclusive software we can offer you a unique staff and client app to help take care of your organization. Our Elevate Staff App will help you manage your business on the go! From booking and cancelling appointments, to receiving payments and analyzing data, our app can simplify your daily tasks. Our Achieve Client App gives your clients the opportunity to manage their own schedules and rewards points. They can manage their accounts and interact with your studio in a fun, unique way.

Not only can we help you with such tasks, but we can also make your studio’s popularity soar with the help of our automated marketing options! Choose from seven campaign types to increase your client retention rates and achieve your marketing goals.

What’s Important to Remember is…

Having a yoga studio business plan is vital to the success of your company, from helping you define exactly what the purpose of your facility is, to allowing you to keep track of costs. Only by looking at your plan, can you measure how well your business is doing and set new goals for the future.

This is not to say that everything will always be outlined. Running a business comes with a lot of ups and downs and things will not always go according to plan. Remember to stay positive when things get hard and stay humble when things look up. If you are flexible and go with the flow, your business will stand the test of time.

We’ve only just touched on the ways that WellnessLiving’s yoga studio software can help your business. Curious to learn more? Book a free, no-commitment demo with us today!

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Yoga Studio Business Plan

Yoga has become increasingly popular in recent years as people are searching for ways to improve their health and well-being. It has led to a growing demand for yoga studios. However, starting a successful yoga business requires more than just a passion for yoga; it requires careful planning and a solid business strategy.

Are you looking to write a business plan for your yoga studio business? Creating a business plan is essential to starting, growing, and securing funding for your business. We have prepared a yoga studio business plan template for you to help in start writing yours.

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write a Yoga Studio Business Plan?

Writing a yoga studio business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the whole business plan is ready. Here are some components to add to your summary:

Start with a brief introduction:

Market opportunity:, mention your services:, management team:, financial highlights:, call to action:.

Ensure you keep your executive summary concise and clear, use simple language, and avoid jargon.

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2. Business Overview

Depending on what details of your business are important, you’ll need different elements in your business overview .  Still, there are some foundational elements like business name, legal structure, location, history, and mission statement that every business overview should include:

About the business:

Provide all the basic information about your business in this section like:

• The name of the yoga studio and on which concept will it be based: will you teach only power yoga or every type of yoga or some other classes too?
• Company structure of your studio whether it is a proprietorship, LLC, partnership firm, or some other.
• Location of your studio and the reason why you selected that place.

Mission statement:

Business history:, future goals:.

This section should provide an in-depth understanding of your yoga business. Also, the business overview section should be engaging and precise.

3. Market Analysis

Market analysis provides a clear understanding of the market in which your yoga studio business will run along with target market, competitors, and growth opportunities. Your market analysis should contain the following essential components:

Target market:

Market size and growth potential:, competitive analysis:, market trends:, regulatory environment:.

Some additional tips for writing the market analysis section of your business plan:

• Use a variety of sources to gather data, including industry reports, market research studies, and surveys.
• Be specific and provide detailed information wherever possible.
• Include charts and graphs to help illustrate your key points.
• Keep your target audience in mind while writing the business plan

4. Products And Services

The product and services section of a yoga studio business plan should describe the specific services and products that will be offered to customers. To write this section should include the following:

List the services:

• Create a list of the services that your studio will offer, which may include yoga classes, private yoga sessions, workshops, events, or any additional services.
• Describe each service: For each service, provide a detailed description of what it entails, the time required, and the qualifications of the professionals who will provide the service. For example, a personal trainer for advanced-level yoga classes.
• Retail: Many yoga studios sell yoga-related products such as mats, props, and clothing. Consider whether you will offer retail products and if so, describe what you will sell and what will be the quality of those products.

Overall, the product and services section of a business plan should be detailed, informative, and customer-focused. By providing a clear and compelling description of your services, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key points to include in your marketing plan:

Marketing strategies:

Sales strategies:, membership programs:, customer retention:.

Overall, the sales and marketing strategies section of your business plan should outline your plans to attract and retain customers and generate revenue. Be specific, realistic, and data-driven in your approach, and be prepared to adjust your strategies based on feedback and results.

6. Operations Plan

When writing the operations plan section, it’s important to consider the various aspects of your business operations. Here are the elements to include in an operations plan:

Hiring plan:

Operational process:, technologies:.

By including these key elements in your operations plan section, you can create a comprehensive plan that outlines how you will run your yoga studio business.

7. Management Team

The management team section provides an overview of the individuals responsible for running the yoga studio. This section should provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

Key managers:

Organizational structure:, compensation plan:, board of advisors:.

Describe the key personnel of your company and highlight why your business has the fittest team.

8. Financial Plan

When writing the financial plan section of a business plan, it’s important to provide a comprehensive overview of your financial projections for the first few years of your business.

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:, financing needs:.

Remember to be realistic with your financial projections, and to provide supporting evidence for all of your estimates.

9. Appendix

When writing the appendix section, you should include any additional information that supports the main content of your plan. This may include financial statements, market research data, legal documents, and other relevant information.

• Include a table of contents for the appendix section to make it easy for readers to find specific information.
• Include financial statements such as income statements, balance sheets, and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
• Provide market research data, such as statistics on the size of the yoga studio industry, consumer demographics, and trends in the industry.
• Include any legal documents such as permits, licenses, and contracts.
• Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
• Use clear headings and labels for each section of the appendix so that readers can easily find the information they need.

Remember, the appendix section of your yoga studio business should only include relevant and important information that supports the main content of your plan.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This yoga studio business plan sample will provide an idea for writing a successful yoga studio plan, including all the essential components of your business.

After this, if you are still confused about how to write an investment-ready yoga business plan to impress your audience, then download our yoga studio business plan pdf .

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How to Write a Business Plan

Frequently asked questions, why do you need a yoga studio business plan.

A business plan is an essential tool for anyone looking to start or run a successful yoga studio. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your yoga studio.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your yoga studio.

How to get funding for your yoga studio business?

There are several ways to get funding for your yoga studio business, but one of the most efficient and speedy funding options is self-funding. Other options for funding are!

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your yoga studio, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought options for startups.
• Venture capital – Venture capitalists will invest in your business in exchange for a percentage of shares, so this funding option is also viable.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your yoga studio business?

There are many business plan writers available, but no one knows your business and idea better than you, so we recommend you write your yoga studio business plan and outline your vision as you have in your mind.

What is the easiest way to write your yoga studio business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any yoga studio business example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Do you want to start a yoga studio? If so, you will need a yoga studio business plan.

Business planning is a key to success in any industry. It is a framework that outlines business targets and sales and marketing projections.

A yoga studio business plan identifies strengths and weaknesses within the business.

A yoga studio business plan template is a predesigned plan of action. The business owner follows this plan from the first year onward.

The plan outlines:

• Marketing ideas to bring in clients
• The style of yoga offered
• Additional products and services
• Projected yearly profits
• The target market, etc.

Writing A Yoga Business Plan

Writing a yoga studio business plan requires patience and an eye for detail. All members of the team should have a voice, as each person’s input is a reflection of the yoga studio.

This will ensure all bases are covered, leading to a better business plan. This article examines the essential elements of a yoga studio business plan.

Market Research

Do market research before opening a yoga studio. Studio owners can thus discover elements that will make their studio better than the competition.

Include this information in the yoga studio business plan.

Competition Analysis: What To Look For

Competitor analysis is important, especially when it comes to pricing and finding the right location to host yoga classes. When searching for market information look for things like:

• The projected growth of the yoga industry in your area
• Current best practices used by most studios
• Gaps in the market that your yoga business could fill
• Upcoming trends that can make your studio stand out
• What the competition is doing, but you think you can do better

Remaining Relevant

Market research helps to give studio owners a competitive advantage in the industry. This step in a yoga studio business plan never ends.

To remain relevant , use studio management software and continue to do research. Also , try to answer these questions year after year:

• What am I looking for from my company?
• What kind of yoga studio business do I want to run?
• More importantly, what kind of yoga studio does the target audience want?
• Who is the primary target audience?
• How can I offer something different from my competitors?
• What kind of yoga studio is missing in the area?
• Are clients interested in that style?
• Can I offer a range of yoga styles to attract a wider audience?
• Will there be enough interested clients to make doing this sustainable?
• Should I stick to one yoga style to reach a niche audience?

To decide what type of yoga and branded products to offer, follow these market research methods.

Mystery Shopping

Check out the competition. If there’s a yoga studio or a yoga teacher in the area check them out.

Are they teaching similar yoga styles? Learn more about them by stopping by their studio.

This will provide insight into what can set your business apart.

Social Media & Online Reviews

Check out the digital reviews that competitors have gotten. Check platforms that you would use if you were a customer searching for a yoga teacher.

For instance, check reviews using online platforms like:

Do a SWOT Analysis

A SWOT analysis is the best way to thoroughly research the competition. SWOT means:

• S for Strengths
• W for Weaknesses
• O for Opportunities
• T for Threats

Executive Summary

An executive summary is an important part of a yoga studio business plan. It highlights your yoga studio and tells people what makes the business unique.

It helps to set the foundation by listing the major elements of your yoga studio business plan.

The summary gets potential investors interested in your yoga studio. It makes them want to read the rest of the business plan.

It helps to solidify, organize, and pitch your ideas to the reader. The executive summary includes:

• Your reason for teaching yoga
• The types of yoga you plan to offer
• How your yoga studio differs from others
• The definition of the ideal customer base/ Target market
• How the yoga studio benefits the community
• The projected success of the business
• Branded goods and extra services you plan to offer

After you’ve written the plan, information for the executive summary becomes identifiable. This is because the executive summary is a highlight of the rest of the business plan.

Describe Your Yoga Company

Detail how the company got started and how long it’s been in operation. Include in this description details on:

• The type or types of yoga your studio offers
• Additional services offered by the yoga studio
• How your services are unique

Detailing this information outlines your competitive advantage and the company’s core elements. It identifies the benefits your business will bring, e.g. improved health of the community.

It identifies who the main students are. For example, local community members who are health conscious.

When writing the company description seek to answer these questions:

• What makes my yoga studio different from the competition?
• How many years of experience and training do I have?
• Is the yoga studio located in a convenient or populated location?
• Does the yoga studio offer training workshops or teacher certifications?
• Does the business have a unique vibe or offer member benefits?
• Who are the officers that hold key positions in my yoga business?

Be sure to include the company’s goals and add details about the management team.

Products & Services Offered By Your Yoga Studio

This is the fun part for many yoga instructors. It’s a full description of all that their studio offers and how they serve people.

Ensure that the yoga studio business plan doesn’t seem generic as this makes it hard for an investor to read it. For instance, adjust a ‘Bikram yoga studio’ business plan template to personalize the services offered.

Specify the type of classes taught. State whether there are classes for different fitness levels or age groups.

For example, the target market might be ‘affluent women’. So specify whether there are classes for subgroups, like:

• Pregnant women
• Yoga poses for two

In this section of the yoga studio business plan be sure to include anything that brings in revenue .

Will the studio be selling additional products? If yes, include these.

Think about all of the possible sales touchpoints of your yoga business. Describe the studio’s sales cycle, how a client journeys from discovery to membership.

Here are some relevant elements to include in this section of your yoga studio business plan:

1.The type of yoga practice/ fitness business

• This may include Hatha, Vinyasa, Bikram, or a mix of styles

2. Yoga class name based on its purpose , for example:

• Teacher Training
• Series Class

Be sure to include details about the activities planned for retreats and training workshops.

3. How students book classes

• Include details about how clients can book classes. For example, do they rent a yoga mat to reserve a space for a session?

4. What items you will sell

• Specify what branded or general merchandise you will sell.

5. How your yoga studio collects revenue

• Include all activities that will help make a profit – even if it’s renting out lockers.

6. Patents and licensing

• Tell whether you are using a trademarked style of yoga or a form you created and want to license.  

Customer Analysis

Customer analysis is an important part of a yoga studio business plan. It helps you discover people’s interest level in yoga.

It shows which classes they prefer, their available times, and their reason for doing yoga. Analyzing potential customers impacts sales and the growth of your yoga business.

Confirm People’s Interest In Yoga

Be sure to verify that people in the planned area of operation have an interest in yoga. Analyzing the potential client base highlights what people want from a yoga business.

By doing customer analysis early in the business plan, one can discover what will motivate students to attend your yoga classes. This information can help to build your yoga business around their needs.

Determine The Target Audience

Once familiar with the general audience in the area, determine the target audience. Identify the types of people you want to market the yoga studio to.

Focus on their location, age demographic, occupation, and any challenges they may face. Think about the type of student that you want to attract, as this will impact the yearly profit.

Tailor Your Services

Plan how to market your yoga studio to the target audience. To reach a wider audience, you could offer a range of classes.

Otherwise, tailor the classes to a more niche audience.

For example, if operating in a college town, tailor classes to suit younger members. Whereas, within the retirement community, offer more restorative/gentle yoga styles.

Here are a few tips for carrying out customer analysis:

1. Identify current or potential customers

• To gain insight, get as many details as possible about what current and potential customers want. Split them into sub-groups according to their similarities, like:
• Motivations  

2. Identify the needs of each customer group

• The information acquired in step one will give insight into this

3. Identify how your yoga studio business meets the needs of each customer group

• Think about what you can do to meet their needs. What added products and services you can offer.

This step of a yoga studio business plan template outlines how you will attract customers and promote the yoga studio. This is important as a yoga studio will not survive if people don’t know about it.

Depending on resources and available time, there are a variety of marketing methods to attract new business. These include:

• Building a social media following
• Influencer marketing
• Sponsored social media ads
• Content marketing (blogs & videos)
• Hosting local community events
• Word of mouth
• Partnership with similar non-competing businesses

Today, almost everyone is plugged in digitally. So, it makes sense to use this free advertising space to reach people.

Use creative posts to capture their attention. Engage them by uploading a regular stream of fresh content.  

If seeking funding from an investor, the yoga studio business plan template needs details about the sales journey .

Creating a sales roadmap is useful even if the yoga studio business plan is for personal use. It should include:

• How customers discover your yoga studio business
• How they enquire about your yoga business
• Your Business’s sales points

This has to do with how customers can book classes and buy products. For example, through Facebook, Instagram, a website, in-person, or via your branded app.

• What you plan to do to ensure customers return

This has to do with what you will do to turn a customer into a lifelong member.

The cost structure of the business plan depends on marketing and business location. Is the yoga studio located in a more affluent area?

What is the volume of customers that the marketing strategy pulls in? Do you operate in a space with little to no competition?

All of these are factors that help determine your prices.

There are two pricing options. A per class/ per session rate and a membership rate .

The per class/session rate is a flexible option for the students. But, a membership package is an effective strategy to ensure client retention.

A New Strategy

It’s possible to form a new strategy by incorporating both options . This can be done in two ways:

• Offer a discounted rate for booking classes in bulk
• Offer a discount incentive for committing to membership

Restricting customers to one pricing option could lead them to abandon your studio.

Some may prefer the flexibility of a per session cost. Others may prefer the lower rate of a membership/ loyalty package.

But, combining the advantages of both may prove to be the most profitable move.  

Funding And Financial Projections

The final part of a yoga studio business plan focuses on funding and financial projections.

Writing a financial outline helps to manage spending. It further convinces investors to fund your business.

This is the heart of your yoga studio business plan. Every other section of the business plan relies on this solid financial outline of projected costs and revenue.

In terms of costs, make a 5-year timeline of the financial obligations. This should include the following elements.

Costs Associated With Starting A Yoga Studio

The start-up costs associated with a yoga business include:

Licensing fees

• To verify which licenses you need, check out the local yoga studio regulations in your area.
• This includes equipment expenses, etc.
• Sales inventory
• Hardware & Software

Fixed Costs Associated With The Business Plan

These include:

• Rent deposits
• Employee salaries
• A security system
• Access control

Variable Costs

These include:  

• Future advertising
• Inventory restocking
• Miscellaneous expenses

Another important aspect of a yoga studio business plan is the revenue projections. This is a prediction of the amount of cash the business will make monthly or yearly.

This forecast of earnings helps to calculate the cash needed to keep the business afloat.

With information about the expenses and income, you will be able to create a cash flow statement. Cash flow statements keep track of monies flowing in and out of the business.

This will help to measure the success of the yoga studio.

Yoga Studio Business Plan Templates

Here are a few examples of a yoga studio business plan template:

• Check out  this free template for a yoga studio business plan example.

• Click this link to view the Hatha Yoga Center Business Plan

• Click this Yoga Studio business plan template link to get the core elements to create a winning Yoga Studio business plan.

• The Yoga Lunch Box link takes you to a great yoga studio business plan template.

• This Yoga Studio Business Plan Sample link is from a yoga studio business plan startup named ‘Kelly Yoga’.

• A Sample Yoga Studio Business Plan Template . This link is a great example of a yoga studio business plan template. It includes a feasibility study report that one can use for free.

Ending thoughts on how to write a yoga studio business plan

A yoga studio business plan contributes to the success of your business. It tells clients the purpose of your business, the products/ services you offer, and why.

A yoga studio business plan will help to discover what works and what doesn’t. This will empower studio owners to set innovative goals and make changes as needed.

Running a business has its ups and downs. So, one must expect that things won’t always go according to plan.

Stay positive and don’t give up. Try to be flexible and do what you can to improve the situation.

When things start going well stay humble and enjoy the fruits of your labor. If you formulate a business plan and remain flexible, your yoga business will be a success.

Now that you know how to write a yoga studio business plan, don’t hesitate. Go ahead and write your own business plan or use one of the templates in this selection.

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If you enjoyed reading this article on creating a yoga studio business plan, you should check out this one with yoga business names .

We also wrote about other yoga-related subjects like starting a career in yoga , yoga colors to use in the studio, yoga franchises , teaching yoga without certification , yoga studio software , yoga studio owner salary (curious?), and yoga marketing ideas you could use

We also have articles on yoga websites ,  and how to start a yoga business .

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Yoga Center Business Plan

Start your own yoga center business plan

Garden Way Yoga Center

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Hatha Yoga is an ancient discipline that explores, develops, and integrates the body, mind, and spirit. Yoga systematically stretches and strengthens muscles throughout the body, increases circulation to internal organs and glands, quiets the nervous system, and improves concentration. This ancient system of self-care brings vitality, health, deep relaxation, and peace of mind.

The style of Hatha Yoga taught is the Anusara method. Anusara Yoga is a new style of yoga that is heart-oriented, spiritually inspiring, yet grounded in a deep knowledge of optimal body alignment in the poses. Instructors encourage students to listen to their body, respect its wisdom, and to progress at their own pace.

Deep relaxation is taught in each class after completion of the postures. The intention of the instructors at Garden Way Yoga Center (GWYC) is to assist students in the development of physical, mental, and spiritual well-being: a truly priceless health advantage.

The Garden Way Yoga Center offers 8 eight-week sessions of classes per year. Courses offered include Anusara-style Hatha Yoga plus workshops in related topics. The Yoga Center features well-trained, professional instructors, progressive teaching methods, a non-competitive and encouraging atmosphere, and a beautiful light-filled facility.

The Garden Way Yoga Center also has a boutique that will sell workshop clothing and yoga training aides.

Jill Gordon, Ph.D., founder of The Garden Way Yoga Center, is one of Anusara Yoga’s leading teachers. She conducts workshops and teacher trainings nationally and internationally, and has previously established yoga training centers in Santa Barbara, CA; Denver, CO; and Charlottesville, VA. She co-founded and co-developed the Four Winds Yoga Center in Portland, OR, which offered instruction to nearly 1,000 students per week. She has been a yoga practitioner since 1985 and a meditator since 1989. Jill is a certified Anusara instructor and one of the few Designated Teacher Trainers in the Anusara style of Hatha Yoga. She is registered with the national Yoga Alliance at the highest 500-hour level.

1.1 Objectives

The objectives of Garden Way Yoga Center are the following:

• Acquire 300 customers by the end of the first year of operation.
• Achieve sales in excess of $60,000 from the boutique.
• Increase customer base by 25% by the end of the second year of operation.
• Increase sales by 15% by the end of the second year of operation.

1.2 Mission

The mission of Garden Way Yoga Center is to give the student, whether a beginner or advanced a place to practice Anusara. It is our intention to keep the teaching of Anusara as close to the way we have been taught as possible. It is incumbent for the teacher to always act responsibly and with the student’s interest in mind. No matter what we learn or from whom we learn the real and only teacher is within.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

The Garden Way Yoga Center offers Anusara-style Hatha Yoga plus workshops in related yoga topics. The Yoga Center features well-trained, professional instructors, progressive teaching methods, a non-competitive and encouraging atmosphere, and a beautiful light-filled facility.

GWYC will be located in the commercial downtown section of Monroe, in the renovated Millman Center. GWYC’s goal is to build a large base of yoga students from the thousands of office workers that are employed downtown. 

Besides the training, the Garden Way Yoga Center also has a boutique that will sell workshop clothing and yoga training aides.

GWYC will operate as a sole proprietorship.

2.1 Company Ownership

The Garden Way Yoga Center is owned by Jill Gordon.

2.2 Start-up Summary

The start-up expenses for the The Garden Way Yoga Center are focused primarily on workshop setup and equipment, and inventory for the boutique and bookstore.  Jill will invest $60,000.  In addition, GWYC will secure a $80,000 long-term loan.

2.3 Company Locations and Facilities

The Garden Way Yoga Center is located in downtown Monroe, in the renovated Millman Center.  The facility is quickly accessible to the over 50,000 urban professionals that GWYC considers potential members. 

With five large workshop rooms, men and women’s dressing rooms, and a boutique, GWYC offers plenty of floor space for multiple classes being conducted simultaneously.  In addition, parking is not a problem.  GWYC is within easy walking distance from any building in the downtown area.  If a customer does decide to drive, the Millman Center has parking space for up to 2,000 vehicles.

Products and Services

The Garden Way Yoga Center’s services and products are as follows:

• Yoga 1/Beginner is an introductory class for students who are new to Yoga. This class focuses on poses to stretch and strengthen the legs, back, and shoulders. Emphasis is given to the basic alignment of the standing poses.
• Fundamentals of Vinyasa Yoga  will prepare students for a vigorous flow style of yoga (Vinyasa) that synchronizes breath with movement. It will offer a balance of strength, flexibility, and endurance to challenge the fitness enthusiast. The course will begin with instruction on the alignment of the poses and move toward linking all the poses together in a continuous flow by the end of the session.
• Gentle Yoga is designed for those who prefer a class less vigorous than Yoga 1. It includes gentle stretches and breathing as well as simple movements designed to systematically increase the range of motion of every major joint and increase energy. This class is ideal for students with chronic symptoms such as muscle/joint pain, stiffness, weakness, or fatigue. 
• Yoga 1-2/Continuing Beginner is a continuation class for Yoga 1. The emphasis of this course is on refining and building endurance in Yoga 1 and Yoga 2 standing poses. It does not include the shoulder stand. The basic Anusara Yoga principles of alignment are presented. This class is suitable for students who have practiced other styles of yoga, but it is not suitable for those who have never studied yoga before.
• Yoga 2/Intermediate focuses on refining the standing poses and learning basic sitting postures, simple back bending poses, and the shoulder stand using the Anusara Yoga principles of alignment. It is recommended that students complete both Yoga 1 and Yoga 1-2 before taking Yoga 2. 
• Yoga 3/Advanced continues with refinements to poses studied in Yoga 2 and introduces full arm balance (handstand), headstand, and forearm balance. Additional back bend poses are also included. Regular yoga practice outside of class is strongly encouraged. Permission of the instructor is required.
• Workshop Clothing: Shirts, shorts, athletic bras and pants. 
• Workshop Equipment: Balancing balls, belts, weights, and mats.
• Yoga training aides: Video tapes, instructional manuals, inspirational books.

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Jill Gordon will be a positive draw for those who have some experience with yoga instruction. The key to the success of GWYC will be attracting new people to yoga instruction.

4.1 Market Segmentation

The Garden Way Yoga Center will focus on two customer groups:

Middle Income Urban Professionals : This group is the core segment of potential students of GWYC.  Their demographic characteristics are the following:

• Center’s selling point: Close to work.  The session lowers stress.  Can be attended with workmates as group activity. 

Upper Income : The upper income customer is a secondary target group.  Their demographic characteristics are the following:

• Center’s selling point: Close to work.  The session lowers stress.

4.2 Target Market Segment Strategy

Everything GWYC does must be tailored to work within the time constraints of the target customer.  Yoga classes can be no longer than 45 minutes and must be scheduled to fit the break and rolling lunch schedules that exist in the downtown businesses. The focus of the instruction will also have to be tailored to a clientele that will be seeking maximum relief from the pressure of work and then returning to the workplace.  If GWYC can create a noticeable difference in the customers’ sense of well-being, then the customer will come to depend on instruction as a escape during the day.  These kinds of experiences will create a tremendous word of mouth and bring in more first time students.

4.3 Service Business Analysis

Typically, yoga centers are located away from the city’s commercial/business center.  GWYCs are less focus on serving a large number of beginners and is more focused on obtaining long term students.  Students are attracted to a specific type of yoga and the reputation and skills of GWYC’s leader.

4.3.1 Competition and Buying Patterns

“Stars do it. Sports do it. Judges in the highest courts do it. Let’s do it: that yoga thing. A path to enlightenment that winds back 5,000 years in its native India, yoga has suddenly become so hot, so cool, so very this minute. It’s the exercise cum meditation for the new millennium, one that doesn’t so much pump you up as bliss you out. Yoga now straddles the continent – from Hollywood, where $20 million-a-picture actors queue for a session with their guru du jour, to Washington, where, in the gym of the Supreme Court, Justice Sandra Day O’Connor and 15 others faithfully take their class each Tuesday morning. “

– The Power Of Yoga, Time.com April 15, 2001

Yoga is a growing trend.  It was popular in the seventies and has come back full force into vogue in the 21st century.  Movie stars such as Madonna, Meg Ryan, Julia Roberts and Sting are advocates of the discipline.

The key to competition within the yoga business is the quality of the instructor.  There are a number of instructors around Monroe who are well respected, and Garden Way Yoga will strive to attract these teachers to its facility.  The location, quality and ambiance of the facility is the real competitive advantage for Garden Way.  Because it has the best most attractive facility in town teachers will want to teach here and clients will want to “get away” here.  Garden Way Yoga Center will focus of presenting GWYC as the perfect place to learn yoga skills that will improve the student physically and reduce the daily stress of the work world.

Other “schools” in the area will be able to match the quality of instruction, but are often held in church halls, community centers, fitness centers, etc. and do not have the relaxing ambiance that is so important to the discipline.

Strategy and Implementation Summary

The Garden Way Yoga Center will market through the numerous downtown fitness clubs, beauty salons, tanning salons and boutiques.  The Garden Way Yoga Center will offer the free open workshop for beginners.  In addition, GWYC will initiate a program that will give 25% session discount to members who successfully recruit new members to GWYC.

5.1 Competitive Edge

The competitive advantage of Garden Way Yoga Center is location and the quality and ambiance of the facility. Based in the heart of Monroe, we offer our members excellent instruction that fits into their busy day, providing them a sanctuary from daily pressure.  Our facility is a perfect compliment to our brand image.

5.2 Sales Forecast

The sales forecast outlines sales of instruction time as well as sales of products through the boutique located in the facility.  Instructions is sold in the following three ways:

• Private lessons;
• Eight week courses;
• Drop-in sessions.

The boutique will sell clothing, books, posters, books, DVDs and videos, mats, and other props for yoga. In addition it will sell healthy pre-bottled drinks and healthy energy food.  In the beginning all food will be pre-packaged, since Jill does not have the facility or expertise to run a cafe facility.  If the facility becomes more of a destination, she will research adding a cafe.

The Garden Way Yoga Center anticipates that sales will be slow for the first and second month of operation. After that point, sales will increase as membership grows.

The following is the sales forecast for three years.

5.3 Milestones

The accompanying table lists important program milestones, with dates and managers in charge, and budgets for each. The milestone schedule indicates our emphasis on planning for implementation.

What the table doesn’t show is the commitment behind it. Our business plan includes complete provisions for plan-vs.-actual analysis, and we will be holding follow-up meetings every month to discuss the variance and course corrections.

5.4 Marketing Strategy

The key to the marketing strategy is to get the downtown lunch traffic off the streets and into GWYC. GWYC will offer free instruction and will have refreshment available for visitors.  The instruction segments will be 45 minutes and focus on exercises that will produce the maximum release of tension.

Personnel Plan

In addition she has excellent business experience having previously established yoga training centers in Santa Barbara, CA; Denver, CO; and Charlottesville, VA.  She co-founded and co-developed the Four Winds Yoga Center in Portland, OR, which offers instruction to nearly 1,000 students per week. She has been a yoga practitioner since 1985 and a meditator since 1989. 

Jill is a certified Anusara instructor and one of the few Designated Teacher Trainers in the Anusara style of Hatha Yoga. She is registered with the national Yoga Alliance at the highest 500-hour level.

Jill was the business manager Four Winds Yoga Center.  GWYC started with four employee and 20 students.  Within three years, GWYC had a staff of 25 and over 1,000 students.  She was an effective manager of the growth of Four Winds Yoga Center.

The Garden Way Yoga Center’s personnel will be the following:

• Jill Gordon, director;
• Teachers (5 half-time);
• Boutique Staff (1).

Financial Plan investor-ready personnel plan .">

The following is the financial plan for Garden Way Yoga Center.

7.1 Break-even Analysis

The monthly break-even point is $14,492.

7.2 Projected Profit and Loss

The following table and charts highlight the projected profit and loss for three years.

7.3 Projected Cash Flow

The following table and chart highlights the projected cash flow for three years.

7.4 Projected Balance Sheet

The following table highlights the projected balance sheet for three years.

7.5 Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 7997, Membership Sport and Recreation Club, are shown for comparison.

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• 14 February 2023

How to Start a Yoga Business

Starting a yoga business can be both exciting and overwhelming, especially if you’re a first-time yoga studio owner. Where do you begin? In this article, we’ll go through the eight-step process for how to start a yoga business in a way that will help you thrive. 

Beginning a new business venture can feel like trying to spin a million plates in the air at once. Having an experienced mentor to be your support system as you get started can be a game changer. That’s where the Yogapreneur Collective comes in. Watch your business soar with the help of a successful yoga business coach.

Schedule your free strategy session today!

1. Get a Yoga Certification

Whether you’re teaching yoga yourself or hiring yoga instructors for your studio, you should consider yoga teacher certification. While training programs differ depending on the instructors and the school’s philosophy, you can expect to start with a 200-hour yoga certification. 

To learn more advanced techniques, you can pursue an additional 300-hour certification to round out 500 hours of training. A teaching certification will give you the skills and experience to instruct a wide range of abilities, from beginners to advanced students, in best yoga practices. Additionally, attending a renowned yoga teacher training program helps build trust with prospective students.

2. Pick A Yoga Style

Another benefit of yoga teacher training is that your program often exposes you to different yoga styles or techniques. You may explore Vinyasa yoga, hot yoga, restorative yoga, power yoga, and more. Once you’ve determined a style for your yoga studio, one you particularly like or one in high demand in your business area, you can focus on building yoga classes around that style. 

3. Create Your Brand

Once you’ve established your certification and picked a yoga style, it’s time to cement your brand to draw in more students. 

Recognizable branding can go a long way when it comes to growth and the impression you make on prospective students. It helps your customers relate to your business and keeps them coming back for more. Solid branding starts with choosing a name and logo for your business. 

Pick a Name

When choosing a name for your yoga business , you must stand out from your competitors with a unique name that conveys what you’re offering. So, if you’re a hot yoga studio, then you could consider names with “heat” or “warmth,” or if you’re focusing on prenatal yoga, you could incorporate “parent” or “childbearing” into the name. 

Additionally, if you’re offering a variety of yoga classes, you could instead focus on including words that evoke the kind of environment you’re trying to promote within your yoga practice. If you’re cultivating a calm, inviting atmosphere, maybe include “meditative” or “welcome” in your name. Or, if you’re using a particular type of music, you could use “Hip Hop” or “Pop” in the name.

Having a logo for your yoga business is essential because it serves as a visual representation of your brand. Your logo helps establish your business as a professional and cohesive entity and can differentiate you from other yoga studios or other yoga instructors in the area. 

A well-designed logo can also help to create a strong and memorable brand identity, which can be beneficial for attracting and retaining clients. Your logo can also be used on various marketing materials such as business cards, flyers, and social media profiles, helping to promote your business and increase brand awareness. 

4. Create Your Business Plan

Solidifying your brand is just the first step toward launching a successful business. The real meat and potatoes of running your yoga studio lies within your business plan. Let’s dive into the components of making savvy decisions and creating strategies that help your business grow.

Write Your Mission Statement

As you create your business plan, start by defining your mission statement. This statement should succinctly convey the purpose and values of your business. Your mission serves as the guiding force as you make decisions about the direction of your company.

Analyze Your Services and Products

Conduct market research and gather data on your competition. This way, you can better understand what types of services and products are in demand and how you can differentiate your offerings from those of your competitors. This will allow you to tailor your business strategy and create a unique value proposition that will attract potential customers.

Understand Your Costs

Analyzing your services and products also helps you set competitive and profitable prices . It’s crucial to understand the costs associated with starting your business, including everything from materials and supplies to rent and employee salaries, to make informed choices.

Create A Competitor Analysis

To get a better understanding of your market, it’s helpful to conduct a competitor analysis. This involves researching the businesses already operating in your industry to learn more about them, identify opportunities for differentiation, and inform your marketing strategy.

SWOT Analysis

One helpful tool for conducting a competitor analysis is a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Learning the unique strengths and weaknesses of your business and your competitors helps you better position yourself in the market. Additionally, you can decide how to move forward by identifying opportunities and threats.

Management Organization

Management and organization help your business thrive, from your company’s structure to your employees’ roles and responsibilities. By establishing clear lines of communication and decision-making in your business plan, you can ensure that your business is running smoothly. Efficient internal communication also benefits your students, ensuring they return to your yoga studio.  

5. Pick a Location For Your Studio

Picking a location for your new yoga business will significantly impact your success. When selecting a location for your yoga studio, you should consider factors such as the size and layout of the space, the location’s accessibility and visibility, the demographics of the surrounding area, and the rent and operating costs. 

If your target market is primarily local residents, you may want to choose a location easily accessible by car or public transportation. On the other hand, if you are targeting tourists or visitors to the area, you may want to choose a location near popular attractions or hotels. 

It’s also important to ensure that the location meets any relevant zoning and regulatory requirements and has the necessary facilities and amenities to support your business.

Online Yoga Studio

If you don’t have a brick-and-mortar location to hold yoga classes for your students, you can consider launching your studio online. To do so, you’ll want to ensure you have a well-lit space with good audio quality to get the best possible filming results. 

Some of the highlights of having an online yoga studio are that you can set up recurring revenue streams through pre-recorded content, which essentially becomes passive income. Additionally, you can market to a wider audience that’s not bound to a specific location. 

6. Make a Website For Your Yoga Business

Having a website allows you to showcase your services, schedule, and pricing and provide information about your studio’s location and contact details. It also allows potential customers to learn more about your business and what makes it unique. 

Building a website can seem daunting, but many tools and resources are available to help you get started. Here are some tips:

Keep it simple and easy to navigate. Your website should be straightforward and easy to use, with clear calls to action and a clean, uncluttered layout.

Include high-quality images and videos. Visual content can help engage visitors and give them a better sense of your studio.

Use clear, concise language. Avoid using jargon or overly technical language, and focus on communicating the benefits of your services and the unique aspects of your studio.

Include a strong value proposition. Your website should communicate the value you offer customers and why they should choose your studio over others.

Make sure it is mobile-friendly. With more and more people accessing the internet via their smartphones, it is important to ensure that your website is optimized for mobile devices.

Include an easy-to-use booking system. Allowing customers to book yoga classes and other services online can make it easier for them to engage with your business and save you time and effort.

7. Analyze Your Audience and Consumers

Before you begin marketing your yoga studio, you need to know your target audience and what they are looking for. Conduct market research to gather data on your potential customers’ demographics, demands, and preferences. This will help you tailor your marketing efforts and create a value proposition that resonates with your target market.

8.  Market Your Studio

Once you have a website, it’s time to start marketing your business. There are many ways to promote your own yoga studio, but some of the most effective strategies include SEO, PPC, and social media.

SEO Brings in Leads Long-Term

SEO, or search engine optimization, is the practice of optimizing your website to rank higher in search engine results. Using relevant keywords and phrases in your website’s content, ensuring your pages can be indexed, including relevant internal links, and building reliable backlinks are all part of having an optimized website. 

This is a long-term strategy, which means it may not bring leads in immediately. However, once you do the work, it could bring leads in indefinitely.

PPC Brings in Immediate Leads

PPC, or pay-per-click, is a form of online advertising where you pay each time someone clicks on your ad. This can be a great way to get immediate leads, as you can target specific keywords and demographics to ensure that the right people see your yoga ads .

Social Media Helps You Grow an Audience

Social media is a powerful tool for marketing your yoga studio. By creating profiles on platforms like Facebook, Instagram, TikTok, and Twitter, you can connect with your target audience and share updates, special offers, and other relevant content to help you grow an engaged and loyal following over time.

Start a Yoga Business Today With Coaches At the Yogapreneur Collective

If you’re ready to start a yoga business, you don’t have to do it alone. Your yoga studio is sure to thrive with the knowledge, experience, and invaluable mentorship from the successful coaches at the Yogapreneur Collective. 

When you join the Yogaprenuer Collective, you’ll have access to resources that will enable you to jumpstart an ethical yoga business while still turning a profit. The best part? A growing business means you’ll have an even wider range of impact, helping more people discover the power of a meaningful yoga practice. 

Learn more about the coaches at the Yogapreneur Collective, and contact us today to schedule your free strategy session!

Schedule a Free Consultation with Business Coach Josh Biro Today

Do you feel overwhelmed by everything that goes into SEO and yoga studio keywords? Josh Biro has experience helping yoga studios scale their business with digital marketing. Schedule a free strategy session today to talk about how we can help you find, implement, and monitor the keywords that will keep you on the first page of Google.

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Our Top 7 Business Tips for Opening A Yoga Studio

March 7, 2024

Opening a yoga studio? We can help! We’ll give you the top 7 things you should consider as you get ready for clients.

Opening a yoga studio can be one of the most rewarding challenges that you can embark on as a yoga teacher! But it can also be one of the most challenging – here are a few top business tips for opening your yoga studio that will make your role as a new yoga studio owner much less stressful…‍

1. Define why you want to open a new yoga studio

There are a lot of yoga studios out there….but that doesn’t mean there isn’t room for yours!  It’s important to define your point of view – what makes your studio different and unique?  Is it your yoga teachers?  Your class schedule? The vibe and setup of your studio?  

You must feel there is something missing…or you wouldn’t have the itch to start your own studio.  So lean into that and really figure out what will make your studio different!  That will help inform so many other decisions down the road – your location, name, studio setup, marketing plan, etc.

2. Find a location that feels like home

Choosing a great location for your studio is one of the most important decisions you’ll have to make! You want somewhere that’s easy to find, with good opportunities for prominent signage and straightforward access for students. You also want a location that has parking and/or public transport available so that your students don’t have to stress about getting to class on time.

The size of the studio is really going to depend on your needs, but we would recommend looking for a space that can fit your students’ yoga mats comfortably (people are looking for a little more personal space these days!) and with an area to check people in and for people to change. Of course you’ll also want to make sure that your new yoga studio has easy access to bathrooms that can be safely accessed during class (when students might be barefoot).‍

3. Decide on a name and a logo and start building your brand identity

Once you’ve found the perfect space, the next step will be to create signage for your yoga studio. But, in order to create signage, you need a catchy name and a logo. When it comes to naming your yoga studio, you want something that is simple, easy to remember, and easy to identify. Ideally, you will include “yoga” in the name so that people clearly know what type of business you are.

For example, “Lotus Yoga Studio” is clearer than something like “Blue Zen”. Sometimes a name that makes sense to us doesn’t make sense to our customers, so once you have ideas don’t be afraid to ask around to get opinions from your friends and family. Make sure you also search your country’s trademark and business name registries (and do some Google searches!) before you make your final decision so your yoga studio doesn’t get confused with other studios who have a similar name.

After you’ve settled on a name, it’s time to design your logo. Again, you’ll want something that is simple, easily recognizable, and memorable – your logo really represents your yoga studio’s vibe and should clearly attract your target market. ‍We recommend working with a professional graphic designer for the logo design because this will be how people identify your business going forward. If you do choose to DIY using an online service then make sure you’ll own the rights to your logo since sometimes that’s not the case.

4. Create your website and get started on social media

Once the name and logo are taken care of, it’s time to get things organized on the back end. The first thing you need to consider is your digital presence. Most people will start looking for a yoga studio by searching in Google “Yoga in my area,” so you have to be online! 

We recommend creating a simple website and starting a dedicated Facebook page that has the name, address, schedule, prices, and hours for your business. You might also have an Instagram account which can be tied to your Facebook account to make posting easier. It doesn’t need to be complicated, but you do need to have these things so that people can start to find your yoga studio! ‍

5. Find a great booking software‍

Now that you have an online presence, you need a way for people to book and pay! There are many different booking software options available to you, but we recommend using Punchpass (sure – we’re biased!) Punchpass is designed for small businesses and has affordable price options based on your needs. The software lets you add your class schedule (including workshops, events, courses and other offerings) and your students can book and pay with one click. You can integrate Punchpass into your website (or use it without a website) so that everything is super simple for your students, and for you! 

It can be tempting to avoid the added cost of a booking software, but the time, energy, and money this will save you is worth the investment in the end – we promise! ‍

6. Hire incredible yoga teachers

As a yoga studio owner, you’ll wear a lot of hats. It’s great for you to teach a few classes, but don’t try and teach them all. It’s so important to find a great team to work with and support you and your business. 

First, you want to identify what class times and class types you’re looking to fill, and then identify how much you can pay your teachers. Next, you can put up a job posting (your area probably has some Facebook groups for yoga teachers or studios – join them all!) or turn to your network and begin to interview teachers for the class times you’re looking to fill. It’s super important to make sure that your teachers are aligned with your vision and goals for your studio, so make sure that you are clearly communicating these to them and don’t be afraid to say no to applicants who aren’t the right fit.

Once you’ve got your team of amazing teachers ready to go, it’s time to open your doors to the public! ‍

7. Tell people about it!

The final piece of the puzzle is to tell people about your studio! Make sure you’re keeping your friends and family in the loop, advertising on social media, building a mailing list so you can send great newsletters and spreading the word as much as you can. Don’t underestimate more ‘old school’ ways to get the word out – things like an eye-catching sandwich board, simple flyers and some local business networking are still incredibly effective promotional tools – even in the age where it seems like everything happens online!

It will take time to build up your studio, but it will happen faster if you are consistently telling people about what you have to offer. It may feel like you are always repeating yourself, but keep it up!  It’s a fine balance between patience and persistence but if you put in the work it won’t take long for your classes to start filling up!

Opening a studio is a LOT of work, but hopefully our top 7 tips for opening a studio will help. Good luck and have fun! 

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Top 5 Best Yoga Business Plan Templates To Help You Kick Start Your Business In 2023

Are you a yoga enthusiast looking to take your passion to the next level? Do you want to replace the 9 to 5 with running your very own yoga practice? Well, you are in the right place. A good place to start is a business plan, in this article we round up 5 of the best business plan templates we’ve come across in 2023. 

If you’re a yoga instructor thinking about starting your own yoga business , having a well-structured plan is essential. No matter how skilled, knowledgeable, or personable you are when it comes to yoga, the business side can’t be ignored. True, it may not be as fulfilling, but if you want to grow your yoga studio and acquire more students, it deserves as much attention as your dedication to your practice.

This is where a business template can help.

A well-rounded business template can provide structure and help you stay on top of your finances, tax obligations, client base, marketing plans, and other unknowns that tend to creep up when running an organisation. Having a template or roadmap to follow not only helps with managing the time spent on administering tasks but also enables you to stay focused on teaching classes. By setting out a clear plan for the future, you can anticipate the next steps instead of constantly reacting to circumstances. With the right template in place, you can focus on what matters most—growing your practice and sharing it with others!

‍ The Best Yoga Business Plan Templates are:

• BrettLarkin
• Wellness Creative Co.

How do I start a successful yoga business?

If you're passionate about yoga and want to turn your love for the practice into a successful business, there are a few things you need to keep in mind. First, it's important to offer classes that appeal to a wide range of people. You'll want to have a variety of class offerings, from beginner to advanced, as well as different class types, like hot yoga or power yoga.

It's also important to create a warm and welcoming environment at your studio—remember, first-time students may be feeling a bit intimidated, so it's your job to make them feel comfortable. Last but not least, be sure to market your business well; let people know what makes your studio unique and why they should come to try out a class. With some hard work and dedication, you can create a thriving yoga business that you're proud of!

What does a business plan usually include?

While there are variations, most business plans include these key elements: 1. Executive Summary

This is the concise version of the entire document. It should provide a general overview of your goals and objectives, as well as financial highlights, market analysis, and details of the management team. 

This summary needs to be written in a factual yet persuasive manner to make readers interested enough to request more information or review the full business plan. Executive Summaries are often used as a tool in pitching ideas to potential investors, so crafting one with care, accuracy, and attention to detail is important.

2. Company Overview

This contains key information such as seating structure, legal form of your business, major products and services offered, ownership and authority, sales and marketing strategy, operations management and financial status. 

A Company Overview briefly explains the overall purpose and direction of your organization while giving the reader the necessary evidence to determine if further investigation into the business is worthwhile. This section should create a buzz around your venture while also providing clear insight into how you will enhance your customers' lives with your offering. It’s essential for potential investors because it acts as a snapshot of where your company has come from and where it intends to go.

3. Industry Analysis

This involves the examination of the internal and external conditions that might affect your business in the future. The analysis covers topics such as market trends, emerging technologies, customer preferences, competitors' products, and even macroeconomic factors like regulations and capital availability. 

A thorough and well-researched Industry Analysis offers knowledge on where the best opportunities lie and enable you to anticipate changes in the sector. Additionally, it provides insights into how your business should position itself for success within its target market. An effective Industry Analysis can be used to set realistic goals for the growth and development of your studio.

4. Customer Analysis

This requires an assessment of your target audience and how they are likely to react to your services. The data collected helps you accurately anticipate the needs of your customers, present solutions to address those needs, and measure the effectiveness of their offerings. 

Companies typically analyze customer segments such as geography, gender, age groups, purchasing habits, psychological characteristics and more. This helps to work out what prospective customers want, how they work with competitors, along with where they shop and expect support. T

his knowledge can be used to gain an advantage over competitors by marketing unique products tailored to different customer segments that your competition may have missed. With an effective Customer Analysis as part of its business model, a company can set itself up for long-term profitability and success.

5. Competitive Analysis

An essential part of a comprehensive business plan, Competitive Analysis allows companies to identify the strengths and weaknesses of their current and potential competitors, as well as how their products or services contrast. Among other metrics, a thorough analysis should include information on the size of the competitor’s market share and how long they’ve been in business. 

Using this data, you can develop strategies to differentiate your yoga business from competitors and gain a competitive edge, allowing you to gain more market share. You should try to keep regularly updated with all new developments related to their competitors, including product releases and new services, so that you can remain abreast of market changes and stay one step ahead of their competition.

6. Marketing Plan

This focuses on the development and execution of strategic marketing programs for your products and services. A complete Marketing Plan should include goals and objectives, target audience analysis, promotion activities and budget considerations. It should also map out strategies to reach goals, evaluate potential results and review those outcomes to ensure continued success. To maximize performance potential, Marketing Plans must be adapted over time in response to shifting market conditions or other changes within your yoga business.

7. Operations Plan

This outlines the strategies and processes necessary for your business to successfully operate. It covers major topics like quality control and maintenance procedures. An Operations Plan can also contain information on recruiting and managing staff, training requirements and customer service policies. 

8. Management Team

This outlines the specific people responsible for oversight, execution, and progress of the organization. A strong Management Team should have the experience and expertise to drive your yoga business forward and make it successful in its objectives. Potential investors will often look closely at the individuals listed on the Management Team to evaluate if they have what it takes to meet goals and make sound decisions in competitive markets. 

9. Financial Plan

A detailed projection of the likely cost and revenue of a business, a Financial Plan includes information such as expected revenue, expenses, profits, investments, liabilities, and any other relevant factors that may impact the finances of the business. 

It should be reviewed after preparation and prior to launch to ensure accuracy and incorporate any changes that may have arisen during the planning stages. When done carefully and correctly, the financial plan acts as an important reference and guide throughout the execution phase of your business venture, helping you stay on track with goals, keep track of budgeting, and ultimately achieve success.

10. Appendix

This is used to provide supporting documents or other materials related to your business. Common items include resumes, product photos, credit histories, letters of reference, licenses, patents, permits, legal documents, and other contracts.

While some will be more suited to your needs than others, offer more guidance or provide more detail on specific areas, the templates below will cover the above aspects. By providing you with business-specific, useful tools, they’ll enable you to create the ultimate business plan for your yoga business. Let’s get started!

1. BrettLarkin

The Ultimate Guide to Creating Yoga Business Plans (With Template) Price: Free Best for: Those looking for a template tailored to their profession by a fellow yogi.

Brett Larkin has been teaching Yoga for over 7 years, and in that time has created a hugely successful business. Few people know more about the world of yoga than Brett, and her extremely thorough guide and business plan template are a testament to this. 

Reading through her template guide, it’s clear that Brett has covered every aspect of starting and running a yoga business. Whether it’s a Yoga Teacher Business, Yoga Studio Business, or Co-Op Yoga Business, Brett’s guide and template will ensure you cover all the right bases.

Her comprehensive 10-page document goes through everything from market analysis and project financials to setting policies and getting started with marketing. What’s more, the summary at the beginning of the template is an excellent launchpad for creating a vision for your project and will help keep you on track throughout your writing journey. 

Pricing options are clearly explained, and, by breaking it down into different types of packages and classes for different amounts of money, Brett’s template makes creating the perfect offering for customers much simpler.

Not only is it comprehensive enough to meet all of one's needs for starting a yoga business, but also comes with great customer service – user forum boards are available to answer any questions or concerns that may come up when creating a business plan. All in all, brett has created an excellent yoga business plan template that demonstrates expert knowledge of the profession.

2. MindBody 

Business Plan Template For Yoga Studio Owners

Price: Free Best for : Yoga professionals who want a free, straightforward business plan template template.

Having been in the health and fitness industry for over 20 years, it’s safe to say MindBody knows a thing or two about how to start a yoga business. Their free business plan template not only provides you with a comprehensive overview of what’s required for your yoga practice to succeed but also sets out clear goals and targets to help keep you on track. 

From marketing strategies to pricing options, right down to business identity—all the essential elements are here in one convenient place. What we particularly like about this template is that despite its deceptive simplicity it’s still relatively detailed—from key financials and growth projections to creating an accounting system that will help maximize your profits. 

Plus, for those times when you want additional help or advice, the team at MindBody offers loads of valuable resources. All in all, it's definitely worth a look if you're looking for an organized and easy-to-use business plan template.

However, while certainly beginner-friendly, this template may be too limited for yoga professionals requiring more assistance and advanced features.

Yoga Centre Business Plan Template Price: $12 per month (annual subscription) Best for: Yoga instructors who require a detailed plan with long-term access to relevant resources and support. 

Bplans has been helping businesses with organization and growth since the late eighties. So when it comes to business plans, they leave no stone unturned!

Their yoga business plan template is a truly impressive tool, offering users a comprehensive yet concise guide to planning out their own successful yoga studio. It clearly lays out the steps and expectations needed to launch a profitable venture, while maintaining an approachable tone and user-friendly design.

The “How To Write A Business Plan” section guides you through outlining your company's unique features, explaining the market opportunity, developing a strategy and detailing how you'll manage the business

The template includes information on the basics of starting a business, such as securing funding and developing the right team of professionals; in addition to advice on market research, product planning and operations. The layout offers thought-provoking prompts that guide users through each area of the business plan creation process, while also presenting informative graphics to further drive home key points. Furthermore, you can use customizable financial statements to get an estimate of startup costs and project future revenue and expenses. 

Whether you’re just beginning to explore the idea of opening a yoga studio or have experience in the industry already, Bplans' helpful template gives users all of the tools they need for clear and effective planning.

Unlike MindBody, this template isn’t free, so it may not be suitable for those on a budget. However, given the business-related tools and resources it comes with, as well as on-hand support from experts, we believe the Bplans subscription is worth its price.

4. Wellness Creative Co.

Yoga Business Plan Essentials [With Studio Template & Samples] Price: One-off payment of $35 for the Fitness Business Template bundle Best for: Yogis who need a variety of templates to cover different aspects of their business.

When it comes to creating and implementing a successful yoga business plan, Wellness Creative Co. has got you covered. Their step-by-step template provides clear guidance on all elements necessary for a successful operation. From budgeting and lead generation strategies to detailed plans for marketing your unique boutique service offerings, the template ticks off all the boxes and covers the details both big and small. 

If you're looking to develop a comprehensive and impressive yoga business plan, this could very well be the template for you. Designed to promote a holistic approach to starting your studio, it focuses on the big picture of success for you and your customers. 

With its vast selection of resources, Wellness Creative Co. provides all the elements needed for creating an effective business plan, but it also makes sure that such plans include the little things too like, for example, stapling handouts, proper formatting and acquiring licenses. 

However, before jumping into this template keep in mind that it’s generally more time-consuming than other solutions—much like with Bplans, you have to be prepared to put in close attention to detail and considerable hours in order to get the most out of this program. 

That being said, the user-friendly layout is easy to navigate, making it an ideal option for entrepreneurs from all backgrounds who may not be experts in business planning. With a well-thought-out guide to follow, each step of the way is clearly laid out, allowing for a focused and efficient approach. The perfect leg-up for any budding yogi’s business endeavours!

5. Growthink

Yoga Studio Business Plan Template Price: One-off payment of $97 Best for: Enterprising Yoga professionals who want a thorough template made by business strategy experts. 

Growthink has created strategic business plans for over 4000 clients and is widely considered one of the leading experts in the field. As you'd expect, their Yoga Business Plan Template is an incredibly comprehensive and useful tool. It provides detailed guidance about the essential elements of a complete business plan including progress, financial goals, competition analysis, financing strategies, and operations strategy.

This intuitive Microsoft Word document functions as both a valuable planning tool and an impressive presentational instrument when approaching potential investors or partners. It starts by prefacing with an executive summary to outline the fundamental gist of your yoga business - recommending that smaller pieces of factual information such as budget figures accompany outlines for key facets like marketing strategy and competitive analysis. From there, the template offers a comprehensive dive into each detail necessary to write up an impeccable plan. 

The materials are well-organized into easily navigable sections that allow users to easily review and edit their content. Moreover, there is plenty of help available since the template comes with step-by-step instructions and videos that explain how to use it effectively. 

Lengthy sections for operational details and identifying customer needs are joined by space for projected income statements, balance sheets, graphs, visuals and more. What’s more, the template will automatically calculate financial projections fo you: just input the relevant data and the doc will do the rest!

At nearly 100 pages long, Growthink's Yoga Business Plan Template provides every relevant piece of information you'll need to assemble your plans effectively.

Though $97 may sound expensive, considering the added benefits you’ll receive at that price tag, we believe it’s well worth it. What’s more, the template comes with a full money-back guarantee, so if you’re not satisfied within a year you’ll be totally refunded. If you weren’t getting invaluable insight from tried and tested experts, that level of confidence alone is a selling point!  Conclusion

A business plan is a key ingredient for success in yoga professionals, both to keep them organized, gain clarity on direction and enable progress tracking. With the market for yoga continuing to expand, it's essential you have a clearly defined strategy and direction for your practice.

If a yoga professional has the desire to create their own studio, be their own boss or acquire external investment then having a business plan is particularly important. The templates above serve as an integral springboard to get your business up and running, so choose carefully, and make success reality!

Ready to start building a website for your yoga studio? 

Baluu powers yoga businesses across the country with it's powerful website builder and built in booking system, just take a look at New Floom yoga school for some inspiration around what's possible. Create an account with Baluu to get started building your studio's website and start taking bookings for your classes today! Also, be sure to check out some of our related guides for yogis below: 

• How To Start A Yoga Business: The Ultimate Guide
• Top 7 Best Yoga Booking Systems
• How To Open A Yoga Studio: The Ultimate Guide
• 460 Best Yoga Studio Name Ideas For Your Business (free to use)

Try Our World Class Bookings System. Free For 30 days.

Run a business that takes bookings? Need a single place to manage all your bookings, accept payments and track revenue? Baluu is for you!

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I used to think yoga and business mixed like oil and water.

I was convinced that by teaching yoga I’d be poor.

I was close to giving up my dream more times than I can count.

For three years, I went through a painful process of trial-and-error.

• I stumbled my way through figuring out how to get studios to hire me.
• I lost money on retreats and workshops.
• I wasted time on non-viable strategies for YouTube and social media.

It wasn’t easy.

I had no path to success.

No proof that someone like me could earn a living doing what I love.

Four years deep into making my dream of teaching yoga full time a reality (right when I was about to throw my laptop at the wall) small successes trickled in .

• A major yoga publication found an article I’d written on yoga blocks. They started paying me to write for them.
• A large website picked up one of the YouTube videos I’d done proper keyword research on. They syndicated it, earning me thousands of views .
• I advocated for myself, and finally got the primetime teaching slot at the most popular studio in my city.

I began seeing a pattern in the types of activities that resulted in more students and income, and focused on them.

I quit the types of activities that led to burn out and overwhelm.

The key was knowing the difference.

This is the knowledge I want to share with YOU through this new course.

Today, I run a multi-million dollar yoga business and employ an international team of ten … yet I can still remember exactly what it was like to be a newly minted YTT grad, with no idea what to do next.

This program is the GIFT 🎁  that I wish had existed for my newbie self.

ARE YOU READY TO…

L Get hired by studios?

L Make money teaching corporates, privates, and on Zoom?

L Launch online courses and yoga challenges with templates (rather than figuring it out on your own)?

L Discover your lucrative online yoga niche?

I’m always wary of programs and teachers that promise to teach you how to create a digital course… when they’re led by people who’ve never built anything other than courses about course creation.

I’m sharing this information not because I need to, but because I want to.

I want YOU to reach more students and have a big positive impact on our world.

I only teach what I’ve mastered. I never promote techniques that haven’t worked for me personally.

This course takes you step-by-step through my own journey as a self-made yoga millionaire, unpacking all my hard-earned lessons along the way.

I started with no capital and no technical skills .

From humble beginnings as a newbie yoga teacher trying to land my first studio job… to hosting my first membership site with live group calls… to launching seasonal yoga challenges . I take you behind-the-scenes on every step of my own journey and show YOU my shortcuts to success.

Unlike many programs which are theoretical, this course provides dozens of real world examples.

Go behind-the-scenes on my own launches.

Steal my email templates (literally ready for you to copy and paste!) for outreach to studios and corporations.

After Completing this Program, You’ll Be Crystal Clear On:

Your rate card and pricing for a variety of yoga teaching scenarios

How to launch a yoga challenge or digital yoga course from inception through to completion, how to design your emails, plan your social media, and monetize your lucrative niche, empower yourself , this program is for you if you:.

Finished a YTT 200-hour and now need help getting actual teaching jobs

Feel stuck around designing your website, collecting emails, and marketing strategy, envision yourself teaching, but feel overwhelmed because you don’t know what to charge or what steps to take in what order, everything you need to know about a career in yoga :, yoga teacher to yoga business owner.

• Establish Your Rates
• Sample Liability Waiver
• Use My Intake Form for Your Privates

Teach at Any Studio Blueprint

• Yoga, Money, Business in the Studio
• Taxes, Getting Insured, Intake Form Template
• Done-for-You Email Outreach

Teaching on Zoom – Insider Secrets

• Zoom In-Depth Masterclass 
• Multi Camera Set-ups, Demoing Fatigue + Student Feedback on Zoom
• Payment Collection Methods

Marketing Blueprint

• Email Marketing Technical Training  
• Social Media Marketing: Facebook and Instagram
• Youtube Success Secrets + Youtube Algorithm Walkthrough

Steal My Launch Plans

• Seasonal Yoga Challenges
• Evergreen “Always On” Offers
• Launching Pitfalls to Avoid

Uncover Your Lucrative Niche

• Design Your Ideal Student Avatar
• Sell Without Being Salesy 
• Create Your Ideal Email Funnel
• Watch me review and tweak dozens of yoga teacher websites!

Launch Your Course & Film Yourself

• Behind-the-Scenes on My Filming Process
• Editing Walkthrough 
• Content Creation & Sales Pages

BONUS CONTENT

Only available to launchpad grads.

• Search Engine Optimization for Yoga Teachers
• Social Media Content Planner

✨LAUNCH YOUR YOGA BUSINESS✨

Video tutorials + behind-the-scenes "tech stuff" with brett: see how a 7-figure yoga business was built, step-by-step.

Value: $1,499

Written-for-You Email Outreach Templates: Score jobs quickly at yoga studios and corporations

Intake form template + waiver: earn income from private sessions asap, fill-in-the-blank yoga business plan: gain clarity on your rates, marketing strategy and ideal student, done-for-you yoga challenge & course marketing emails: use my launch plan to fill your courses and programs, checklists + printable workbook: save time by actioning the right steps in the right order, ✨ total value $2,938 ✨.

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About Brett Larkin

Brett Larkin is founder of her award-winning YouTube channel, Uplifted™️ Online Yoga Teacher Trainings , and a sought-after online business consultant. She was the first yoga instructor in the world to create an interactive 200-Hour Yoga Certification Program Online in 2015 and run it live, in real time. A digital pioneer with an IT background, Brett has certified over 2000 yogis to become teachers and healers through online certifications. Using her  proven high-touch method in the online world , Brett helps her students find their authentic voice, create thriving online communities, and accelerate their yoga and wellness business revenue. She offers her signature 200-Hour Training , Advanced 300 or 500-Hour training for emerging wellness entrepreneurs, as well as a Prenatal Yoga certification program for teachers. Yoga enthusiasts love her courses on Kundalini Yoga , Prenatal Yoga , and the Uplifted Academy . Her passion for working with yoga teachers and healers has improved their lives and their balance sheets. Clients turn to Brett for best-practices on bringing educational experiences online with the best technical tools .

Yoga Business Launchpad FAQ

Who is the uplifted business launchpad for.

This program is PERFECT for you if you’ve finished a YTT 200-hour and now need help getting actual teaching jobs , if you feel stuck around designing your website, collecting emails, and marketing strategy , or if you envision yourself teaching, but feel overwhelmed because you don’t know what to charge or what steps to take or in what order.

How much business experience do I need?

None! This is a back to basics, beginner friendly, step-by-step program that is accessible to anyone regardless of where they are in their yoga or entrepreneurship career. Just like you first needed an experienced yoga instructor to help you become the yoga practitioner you are today, I’m an experienced business owner who can help you build an online business as a yoga instructor.

Should I take this program if I’m an Uplifted YTT 200-hour or Kundalini University grad?

Yes! This program builds on concepts you were introduced to already but takes them to the next level. Even if you’ve completed a yoga teacher training with another yoga studio or school, this course will be helpful. Upon receiving your yoga certification, there isn’t much guidance on how to start a yoga business. This budget-friendly online course will help you establish a yoga business plan and identify the next steps in your yoga career. It’s also a great peek into some of what we cover in my 300-hour teacher training 🙂

Should I take this program if I’m an Uplifted YTT 300-hour grad?

YES! The program dovetails perfectly with our re-hauled Module 2 of your 300-hour training . If you completed your 300-Hour with us before July 2021, this course breaks out concepts you’re already familiar with, but could be helpful as a yoga business review. 

Is the content the same as the business content in the Uplifted 300-hour training?

The Launchpad content is not the same as the business content in 300-Hour YTT . Launchpad is tactical and provides invaluable templates, worksheets and emails you can use to get teaching jobs or launch challenges or a digital course. 300 YTT takes these skills to the next level with mindset work, accountability, mastermind groups and live business coaching. A small handful of videos overlap between the two programs, for example, the trainings about the Youtube Algorithm, Filming Yourself and creating your Ideal Client Avatar. However, Brett filmed Launchpad as its own stand-alone program with its own manual/workbook that yoga teachers can work through at home.

The content in 300-Hour goes deeper and provides additional tools (for example, her Retreat/Workshop Calculator) and is an interactive experience with an emphasis not only on tactics, but how to overcome self-limiting beliefs, avoid burnout and discern exactly which strategy is best for your unique situation. Brett does live coaching with students to help them overcome any block they may be experiencing around money mindset, website design, pricing, and so much more! You also get to work in hand-picked Mastermind groups with classmates that have similar interests. It’s the best way to stay accountable and achieve your business goals with support from Brett and the group. Email [email protected] with any additional questions.

Is there live interaction?

This is a 100% home study course. If you want a live component to your training, do Brett’s 300-hour YTT! (Note: there are recordings of Brett coaching people on their yoga business strategy that were originally recorded live.)

I feel overwhelmed! I have lots of ideas, but I’m not sure what to do or in what order. Is this course still right for me?

Yes! In fact, this course is EXACTLY what you need. The framework and blueprints you’ll be provided with will quiet the overwhelm in your head in no time and replace it with actionable steps! The yoga industry is ripe with opportunities and, thanks to technology, it’s easier than ever to create an online business. From creating a yoga website to defining your yoga service, this course is designed to bring clarity and give actionable steps to starting your (very successful) yoga career!

I have no idea what I want to sell yet/ I’m early in my teaching career. Should I still sign up?

YES – brainstorming exercises are included. This course helps you build YOUR unique offer. Starting a successful yoga business, whether through an online yoga studio, creating an online course, leading teacher training courses or yoga retreats, or even teaching yoga in a physical studio, all begins with a plan. In this Yoga Business Launchpad, I’ll teach you how to identify what your key selling points are as a yoga instructor and how to create a yoga business plan . We will also go over the exact marketing strategy that I used to build my successful yoga business so that you can follow in my footsteps. Having no idea what you want to sell or what kind of yoga service you want to offer is EXACTLY the reason why I created this online course! It is designed to help the budding yoga instructor to launch their yoga career from scratch.