the presentation company logo

• Storytelling Learning Journey
• Crafting Strategic Visual Stories
• Influencing with Visuals
• Presenting Data Visually

Everyday Business Storytelling

• In-Person Training
• Virtual Training
• Resource Center

Now Available

Corporate Storytelling Workshops

Become a strategic communicator, all workshops available virtually.

Business Storytelling

Create story-driven visual narratives that motivate your audience to act

EXPLORE WORKSHOP

Visual Messaging

Transform text-heavy slides into easy-to-interpret visuals

Data Visualization

Convert data into valuable insights that accelerate decision-making

believe our storytelling training is a worthwhile career investment

believe our storytelling training will help them on the job

believe our storytelling training will have a positive impact on their organization

Boston Scientific was eager to strengthen its connection with their audiences. In 2017, TPC began training their teams to put customers at the center of their stories, humanize their content, and clarify their key messages. Today, TPC delivers workshops to 500+ employees and is part of their Manager Leadership Development Program.

Medtronic wanted to make storytelling simple and practical for their teams. Several successful pilots later, TPC joined Elevate; a global, professional development program targeting Directors and Managers, as well as Ignite, a VP training initiative. Today, TPC has trained 800+ employees with demand growing across Medtronic’s five therapeutic areas of business.

In 2013, Facebook wanted to formally introduce storytelling into their Global Sales Learning organization. TPC designed a pilot class which today, has trained 1200+ employees worldwide. TPC is now the established storytelling and data visualization provider for Facebook’s sales and marketing organizations and are currently piloting our digital learning solution to select teams.

Award-winning training

Best Advance in Competencies and Skill Development Brandon Hall Group Gold Medal 2023 with our client Colgate-Palmolive

Best Results of a Learning Progra m Brandon Hall Group, 2019 and 2016 With our clients Boston Scientific and Facebook

Best Advance in Senior Manager Development Brandon Hall Group, 2019 With our client Medtronic

Featured In

How To Present Logo Design Projects

Top 3 picks:.

Our Top Products:

The Brand Master Bundle

The Creative Suite Bundle

The Brand Strategy Guide

The Brand Story Guide

The Rich Designer Book

The Brand Guidelines Kit

The Brand Archetypes Course

The One-Page Style Guide

Deals for creatives:.

I'm a branding expert and graphic designer based in Brooklyn, New York. Need help with branding?—Just Get in touch

Need help with branding?

Learn how to present logo design and identity projects to your clients and win their hearts and minds.

I have mastered this presentation methodology by years of experience working with some of the best design agencies.

So if you're wondering how to present logos to your clients—you're in the right place!

Before we go into nitty gritty of how to present logo design work, first it’s worth to mention that:

Presenting logos is a science, not an art.

If you follow my proven process, you won’t have to sell nothing to your client, they will be sold on their own.

If your logo is the product that you sell, then your logo presentation is the packaging of that product.

As we all know, we buy with eyes, so that your logo presentation just as packaging must be very attractive. ‍

How you present your logos is as important as the logo designs themselves.

PS. If you prefer watching a YouTube video— check it out my channel .

5-Steps To Present Logos

• Prepare your client
• Start with objectives
• Explain your process
• Reveal the logos
• Get the feedback

Of course, before you proceed you have to have some logo concepts to show and someone to show them to.

I’m not going to talk here about how to design a logo , but I will just focus on the presentation itself—so let's assume that you have some logos designed.

First, it's important to establish some rules—let’s talk about the DO’s and DONT’s of presenting logos.

Common mistakes when presenting logos

The first biggest mistake you can make is presenting too many options .

How many logos should you present?—Show only three logos.

I’ve heard of designers presenting even 20 to 30 concepts—that’s way too many!

My client recently called me and said that some other designer presented them with 15 logos .

All of which were really bad, they didn’t like none of them .

You might be thinking that the more logos you present the greater the chance your client will like one, but the reality is that it will only confuse them .

Not even mentioning the energy and creativity you have to dilute over those 15 concepts—most likely you would end up with mediocre concepts.

It’s much better to focus on presenting only three strong logo concepts! ‍

Behind the scenes you can sketch hundreds of logos —no problem, just don’t show them all to your client!

The second biggest mistake you can make is sending them over by emai l, in an attachment. ‍

Is best to present logo and identity design projects either over the phone or in-person .

I usually present my logo design work via Zoom video call , after which I send my client the link to that logo presentation by email.

That way I get the chance to describe my logos , explain my ideas and say what I have to say, before letting the client voice their opinion.

Now, let’s talk about some of the best practices when it comes to logo presentation.

Best practices when presenting logos

The first best practice to follow when presenting your logo concepts is to start with a solid strategy session .

This sessions will provide you with all the necessary words that you can use to translate strategy into visual concepts .

This is basically about extracting important information from the client, but also engaging the client in the process and generating some ideas.

Learn more about how to develop and then translate strategy into visual design in my other article.

The second best practice to follow when presenting your logos is to take smaller steps with your client. ‍

You see, logo and identity design is often a long windy road towards the right solution.

It’s not like you just design something fast and there's is a big reveal where you expect to WOW your client.

it’s more of a sequential process where you’re building towards the final logo in a set of steps.

One of the best steps you can take is to use moodboards or stylescapes. ‍

Taking smaller steps will point you (and your client) in the right direction with confidence.

So remember—Never just send your logo presentation by email, and never present more than three concepts.

Tools to prepare your logo presentation

There are many ways in which you can present your design work successfully.

It could be a high-res PDF, a PowerPoint or Keynote, or you can simply use an online visual board tool like InVision.

First, I prepare mockups in PSD , then I embed these mockups in Indesign (one mockup per slide).

So that when I'm making changes to my mockup in Photoshop, the presentation will be automatically updated in Indesign.

Next, I don’t export a PDF like you would expect, but I rather publish that PDF to the cloud straight form InDesign, so that I can simply send my client a link later on.

That way, if I want to change something in my presentation, I simply republish it with just one click straight from InDesign and my client can see the changes .

They can also download the PDF for their own record or just to print it out if they want to.

So with that being said, let’s jump into building the logo presentation.

1. Prepare your client

First, before you show any of you logo work, you need to prepare your client for what’s coming.

You must put your client in the right state of mind before you show them anything.

I like to remind my client about two things: what a logo is and what makes a good logo .

So I open my presentation with a quite by great designer Sagi Haviv (that I had a pleasure to work with):

“A good logo is NOT about what one likes or dislikes, it’s about what works.“ —Sagi Haviv

The reason for saying that is to simply remind your client that logo design is NOT about personal preferences .

A logo doesn’t have to communicate or illustrate everything, so you shouldn’t try to say too many things with it.

A logo is more like an empty vessel and meaning can be attached to it over time , with its consistent use and following through on brand promise.

I say this in order to prevent the client from trying to make the logo look too busy and therefore confusing.

Next, I follow up with a slide that talks about logo design principles— what makes a good vs bad logo. ‍

Clients usually tend to be a bit subjective, so you have to remind them about some of the basic principles of logo design.

This should save you from hearing pointless suggestions later on that could ruin your great work.

We, as designers, have a good sense of aesthetics and we usually know why one logo is better than the other.

However, sometimes it’s not easy to explain that to our client.

That’s why I use the following slide with three logo design principles (again, developed by Sagi Haviv).

"A logo must be appropriate, simple and memorable." —Sagi Haviv

I say this out loud when I show this slide.

Next, I describe shortly each of them:

• Appropriate —Is your logo appropriate for the business?
• Simple —Is your logo simple enough to work in all sizes?
• Memorable —Is it distinctive, so it can be easily remembered?

I also explain that I use these rules when determining what logos would potentially work (I use it as a checklist).

Now, with those two opening slides, I don’t go into showing off the logos yet.

2. Start with objectives

Before you show any of your logo design concepts, you need to start with some basic facts .

You can start by saying something like this:

“Our goal is to design a new identity for Medihuanna, one that resonates better with our customers...”

Your goal here is to remind the client about the goals and objectives of this project or what kind of problems we’re trying to solve.

Here are some of the examples of the reasons why people need a new brand identity.

• repositions you to gain more sales
• increase your revenue
• connect better with target audience

This should have been fleshed out way before you start working—in your first sales call.

So if you follow my other guides on how to develop brand strategy and how to translate strategy into visuals , then you should know by now what I’m talking about here.

By reminding your client about the objectives for designing the logo, you will put them back into the buying mode—which can be a powerful thing when it comes to approvals.

This is also a great way to reassure the client that you understand the problem and you truly want to help them succeed.

Aside form that, it will help you remove yours or clients’ design preferences from the equation.

They will be more likely to settle on a logo they may not necessarily love, but they know it can work effectively for their business.

3. Explain your process

Once I stated the project's objectives, then I inform them about the strategy we took to accomplish these objectives.

Here, you simply want to summarize what you’ve done so far—I usually say something like:

"Before I show you the work, let’s take a step back and review the process to date."

Here I simply refer back to our strategy session and the brief that came out of that.

First, I show them the words that we chose to describe the brand , and next I show them the moodboards we created to express these words visually.

Here I just want to remind them what we’ve gone through together, from initial phone call, through brand strategy, to brand brief with moodboards.

I do this because it’s much more difficult to disagree with yourself than with other people.

So if you remind them about something they said earlier in the process (like during the strategy session), they most likely won’t refute the results of those decisions.

For example, if they chose the word “ credible ” to describe their brand during the strategy session, and then I use colors or fonts to reflect that “credibility”—it's much easier for me to explain my designs.

This whole summary shouldn’t take more than 5 minutes—it’s just a good way to get everybody on the same page .

This will help your client stay objective when you start showing them your logos.

Moreover, it will give your client a sense of ownership—after all, it’s their insights what drove your decisions .

4. Reveal the logos

Finally it’s time to reveal your logos and explain your thoughts behind each concept.

For example, this is how I presented my first logo concept:

"In the first logo we use a minimalist sans-serif font that conveys the simplicity of use and the clarity of our courses.“

First I say this as I show the first slide, which is just the logo alone centered on a white background .

The second slide is usually the logo on dark background and with some photo behind it.

So as I continue going through the slides I'm describing my work:

“To make the logo distinctive, we replaced the dot over the “i” with a leaflet which symbolizes nature and natural treatment that cannabis provides.“

The next—third slide—is a split screen showing the logo on white background on the left and black background on the right.

As I navigate through the slides (3-5 sec for each) I also say a few words about the designs and the decisions I’ve made.

For example, when I reach the slide with the pattern, I say this:

“I designed a geometric leaflet that can be used as an identity element and an extension of the simplistic wordmark”

And then when I go to the next slide I follow up with:

“This leaflet allows us plenty of room for expression, it can be used as a unifying graphic element on all applications.”

Remember that a huge part of successful presentation is your ability to articulate your design choices (the style, fonts and colors you picked).

Here, you can prepare yourself by reading design reviews , for example: I like to read the BrandNew Blog .

This will help you build your design literacy, so that describing your work will become much easier.

Of course, whatever you say it must be backed up by strategy and decisions you’ve made with your client in the past.

So the following few slides is a collection of different mockups relevant to your client. ‍

You should know by now what mockups to use based on the discovery session ( the 6th exercise of my strategy guide ).

However, typical mockups would include something like business cards , envelope , stationery , perhaps a website , maybe social media graphic , a signage and so on.

All the things that your client expect to see the logo on.

Here, it’s important to show a couple of small format mockups like pins, icons, pencils, cufflinks as well as large-format mockups like signage, way-finding, interior graphics, billboards etc.

Your client needs to see how the logo will look like when used in small size as well as at scale—in large format.

Here you can even go beyond of what they would typically use the logo on and add a couple of extra mockups .

That way you can really help them envision this logo in use in real life.

Beginner designers often ask me—how to find best mockups for logo presentation?

There are many places where you can find free mockups , but the problem with that is that they tend to be everywhere just because they’re free.

A much better way is to buy premium mockups —they won’t cost you a fortune, but you will end up with a gorgeous logo presentation.

Alternatively you can create mockups yourself by finding stock photos and then using Smart Objects in Photoshop.

It always try to include at least one or two realistic photos, for example a billboard on the street or on the side of a building.

As I go through these slide, I’m NOT asking for the feedback yet— I simply lead the presentation and navigate through slides while describing the designs.

If client interrupts me, I simply stop them saying:

"Please let me go through all the concepts first and then we can discuss them".

Once I’m done with presenting the first concept, then I go straight to the second one.

As I already mentioned, the ideal number of logos to present is three .

And each of the three logo concepts should be explained on the same sequence of slides.

What it means is that you should use the same mockups for each concept just to make the comparison fair.

Your client will probably reject one of them and then lean toward either one of the other two.

Rarely clients will make a decision on the spot—but that’s fine, that’s why we’re preparing such a beautiful logo presentation.

That way the client can sleep on it, show it to other people and get back to you with some feedback.

So you do the same with the other two concepts—you should have about 5 to 10 slides per concept.

And again, while you’re preparing those mockups, try to describe your thought behind each concept .

For example, this is how I described my 3rd logo concept:

“This concept was inspired by crests that are often being used in logos of universities.”

and then while I go through the slides, I add:

“In combination with the prestigious-looking color palette, this identity portrays Medihuanna as a well-established and respected educational organization.”

When I reach the slide with the mark, then I add:

“Here we retain the serpent-entwined rod (symbol of health) from the old logo, but we refined the shape to nicely sit inside the university-like crest.”

When I’m on the slide with book covers, I talk about typography:

“Using the classic, traditional serifs as the primary font, adds to the heritage, plus it compliments well the sans serif wordmark set in all caps.”

So I just gave you a few examples of what I say when presenting logos to my clients and I hope it gives you an idea of how to describe your logos.

Remember—having a story behind each piece helps you sell it easier .

And finally at the very end you need to add one more slide to compare all three options .

Once I reach this comparison slide, I follow up with a question to release the tension .

A good question you can end your logo presentation with is:

“Did we take a step in the right direction to connect better with our customers?”

After all, I have been presenting for the past few minutes and didn’t let them talk yet.

Now, it’s time to get some feedback.

5. Get the feedback

Once you finished your presentation, then let your client talk but don’t push them to make a decision just yet.

The worst you could say at the end is:

“What do you think?”, or “Which concept do you like?”.

Instead, you should refer back to the strategy and ask them to step into customer shoes .

I usually say something along the lines:

“How do you think John would react to each of those concepts?”

This will help you take the client away from subjectivity (once again) and help them see it through the eyes of customers.

Every time your clients says something like “I don’t like this” or “I like that” — help them get back in the right mindset.

Simply remind them that while you understand that they pay and they must “like” the new identity, we should really focus on the target audience because ultimately it is for them.

We should really think about how potential customers would respond when judging these logo concepts.

Even if your client have some favorite right away, they most likely won’t tell you just yet and you shouldn’t force either.

A much better way is to follow up with something like that:

“Is there one direction that we should definitely eliminate now?”

Usually, clients will come to consensus that one concept we could cross off the list.

Sometimes clients can give you an immediate feedback like “I’m leaning toward the first concept”.

However, I usually want to give them some time to sleep on it and invite them to discuss these concepts internally.

I say something like this:

“I know it’s a lot to digest and you probably want to show it around—how about we regroup in 3 days?”.

By saying that, you will take the pressure off your client and give them more time to make the final decision.

Just don’t leave the meeting without scheduling a specific time to talk.

Whether it be a call or an email, ask them when they might be ready.

Conclusions

When you present your work as a graphic designer , you might feel a bit anxious and insecure , but this is normal.

Only you know the amount of time and effort you’ve put on into designing these logos, so it’s natural to fear the client rejecting them all .

Just imagine your client “not getting it” or demanding changes that will ruin your hard work.

Does it sound familiar?—It happened to me so many times when I was starting my career as a logo designer.

But eventually, over the years I’ve developed this process that makes my logo presentations go smooth .

Not only the logo presentation, but the whole process of working with clients who come to me for logo design.

Starting with the initial discovery call, to strategy session, to execution and presentation—my process allows me to be super effective and efficient.

So if you follow my process of presenting logos, then you should just nail it at first with a beautiful presentation that is hard to reject.

My client picked the 1st logo concept, next we just refined the leaflet a bit, polished the designs and then I delivered the logo artwork and brand guidelines.

You can see the final work for Medihuanna on my portfolio.

Need a custom logo?— Just shoot me an email. ‍

Download my template

Looking to save time create your own logo presentation template ?—Look no further.

Now, you can download my InDesign files —the presentation I've done for Periti Digital (more recent project than Medihuanna ).

For only $29 you can get all the files ( 2.1 GB )—The template is made in InDesign with Photoshop and Illustrator files embedded in it (including mockups and logo files).

Just customize the template, change the logo and branding (colors, fonts)—and you'll be able to use it with your clients right out of the box!

In any case—I hope you enjoyed my tutorial on how to prepare a successful logo design presentation.

As an Amazon Associate, I earn from qualifying purchases.

I'm a branding expert and graphic designer based in NY. I specialize in the development of brands: brand strategy, identity & web design. Need help with your project?— Get in touch

Learn branding

Top branding resources.

Pre-order now

The Brand Naming Guide

The One-Page Style Guide Template

Branding Guide

Build a brand your customers will love., start a brand sprint ..

Good design is good business.

I hope you enjoy reading my blog.

Logo Placement in PowerPoint: Where Should It Go?

You’ve designed a slick, sophisticated and professional PowerPoint presentation. But where to put your company logo?

Logos play a key role in effective corporate branding. Still, there are a few things to keep in mind when it comes to how often you use them in PowerPoint presentations and where to place them on slides. The placement of your logo is significant. It can emphasize your key message and even distract from content – something that’s all too often overlooked. In this article, we’ll show you how to place your logo correctly.

How to insert your logo into PowerPoint

Follow these simple steps to insert your logo into PowerPoint:

• Go to the View tab and select Slide Master .

2. Click the slide master slide (the top, larger slide ) in the thumbnail pane.

3. Now select Background Styles from the ribbon.

4. Select Format Background .

5. To retrieve your logo file on your PC and insert it into your PowerPoint, select Picture or texture fill .

6. Click Insert under Picture source . Select From as File . Navigate to your logo file, select your logo and click Insert .

7. The selected image will now fill the slide master background in the thumbnail pane and all the layout masters below it.

8. Do you want to create a watermark effect? Then drag the Transparency slider in the Format Background menu to set the desired opacity.

Another option: After step 2, you can add your logo by clicking on the first slide of your slide master and going to Insert > Pictures. This option makes customizing your logo a little bit easier. You can see exactly how to do this here .

Note that in both options, the logo will appear on all your slides. Keep reading to learn how to insert your logo on individual slides only.

Do you really need a logo on every PowerPoint slide?

Especially in business presentations, corporate logos are often found on every slide. But is that really necessary?

Remember, it’s all too easy to ignore something you see over and over again.

This is true not only for information, but also for your logo. A logo that appears on every slide in the same place quickly becomes redundant and reads more like advertising. With logos, “Less is more” are words to live by.

What’s more, we all know that extra elements on slides can quickly distract from the content . Logos need to be used sensible and with forethought. Understanding the purpose of your presentation is key. your logo alone won’t lead to conversions if you want to share content and sell your product.

Our tip: Include the logo at the beginning and at the end of your presentation and avoid placing it on every slide. The only exceptions to this are self-running presentations. In this case, your logo should be visible on every slide.

How to insert your logo on individual PowerPoint slides only

PowerPoint makes it easy place your logo on selected slides . To do this, follow the steps below:

1. Go to View > Slide Master .

2. In the thumbnail pane in Slide Master view, select the master layout or layouts where you want to add your logo. (To make multiple selections, shift-click your selected slides).

3. Click Background Styles .

5. Follow steps 5 and 6 from the tutorial above to add your logo.

6. Your logo will now fill the background of the selected slides.

How to remove a logo from individual PowerPoint slides

To remove your logo from individual slides , follow these instructions:

1. In Slide Master view, shift-click the slides you want to remove the logo from in the thumbnail pane.

2. Check the Hide Background Graphics box in the Format Background pane.

What’s the optimal placement for your PowerPoint logo?

Did you know that the significance of your logo changes depending on its placement ? This is due to line of vision .

Our vision is divided into two types – central vision and peripheral vision:

• Central vision is where you see objects with great sharpness and detail.
• Peripheral vision is indirect vision that allows you view objects that lie outside of the central vision without turning your head.

This means, your audience will have a different perception of your logo depending on where you place it. And, depending on the culture, this perception may differ.

A good example of this is reading direction . In our culture, people read from left to right. This also transfers intuitively to how we view PowerPoint slides.

Reading websites is a bit different, though; we first look at the center of the upper third of the screen. In Western culture, we expect to find the most important and up-to-date information in this area.

Logos in the upper-left corner of PowerPoint slides

Placing your logo in the upper-left corner signals:

• a company with a dominant corporate brand
• the company (and logo) are the main focus of the presentation

The top-left placement exudes confidence and a strong corporate image – perfect for branding and brand building . This place of importance is mainly due to western culture’’ reading direction. A logo placed in the top left of a slide will be noticed first.

Logos in the lower-left corner of PowerPoint slides

Placing your logo in the lower-left corner of your slide signals:

• the logo is not the primary focus
• slide content is more important
• corporate branding is not the goal of the presentation

This placement is best for discreet branding . The logo is seen after the content, which puts the focus on the content .

Logos in the top-right corner of PowerPoint slides

A logo at the top right of a slide shares similar aspects as a top-left placement but in a less overt way. It signals :

• a dominant corporate image
• the logo and company are primary focuses in the presentation

As with placement in the upper-left corner, the upper-right corner is appropriate for companies looking to communicate a strong image . But unlike the upper-left corner, this placement is a bit more discreet . Western culture’s reading direction means the upper-right corner won’t be the first thing that’s seen.

Logos at the bottom right of slides

Logos in the bottom-right corner of slides signal:

• the logo is more in the background
• the slide content is in focus and has highest priority
• the logo is incidental

Use the right logo placement to serve your company and presentation

Your logo adds emphasis to your presentation and the impact of your company. However, make sure to use your logo thoughtfully and not overload your slides with it.

Think about what you want the logo to convey about your company . If corporate branding is the focus , then opt for the upper section of the slide . If you want the content to be the focus and your logo should play a secondary role, choose the lower section of the slide .

Do you have questions about logo placement or other questions about PowerPoint? Then feel free to contact us by sending an email to [email protected] . We’d be happy to help you!

Share this post

• share  
• save  

Design Thinking: Problem Solving with a Difference

Why Corporate Mission Statements Are So Important

7 Tips & Learnings from the Apple Keynote

Present logo concepts to your team or client with Milanote

Follow this step-by-step guide to learn the modern process of presenting logo concepts in Milanote, a free tool used by top creatives.

How to present logo design concepts in 4 steps

How you present your design work is just as important as the actual artwork itself. It's here that you get to tell the story and strategy behind your work, not just share the final artwork.

Whether you're presenting in person or remotely, it's important to display your concepts in a way that's easy for others to compare and discuss, and most importantly shows your work in the best light.

In this guide, you'll learn the modern approach to presenting logo concepts and gathering feedback from your team and client using Milanote.

1. Arrange your concepts

Start by uploading the concepts you've designed so you can share them with your team or client. Provide a few examples of the logo in different environments. E.g. If it's a logo for a clothing brand, show how the logo will looks on its own, on store signage and on packaging or wrapping paper.

It's best to provide at least 2-3 different concepts so your team and client can start to debate which one best suits the business.

Create a new board to display your concepts.

Create a new board

Drag a board out from the toolbar. Give it a name, then double click to open it.

Drag files from your computer.

Upload a file or document

Click the "Upload" button or just drag a file onto your board. You can add images, logos, documents, videos, audio and much more.

2. Explain your thinking

Next, include some written notes about each concept. This will help explain your ideas and keep everything in context. Refer to the client's goals you set earlier in the Logo Brief and the visual direction from the Moodboard to communicate the path to this point.

Try to provide reasons why these concepts will provide the perfect visual brand for the client's company. Explain how they embody the brand personality and why they'll appeal to the target audience. Another useful approach here is to show how the logo concepts stand out against the competitors using the Brand Positioning Map format.

Add a note to describe each concept.

Drag a note card onto your board

Start typing then use the formatting tools in the left hand toolbar.

3. Share with your team or client

With any creative technique or project, it’s important to be open to constructive criticism. Now that you've prepared the initial concepts, it's time to ask for specific feedback. Share the board with your team or client and get together to choose a final direction.

Share the concepts with your team.

Share a read-only link with others.

Click Share in the top right of your board. You can add a Welcome message for viewers, allow comments, set a password or embed the board in another app or website.

4. Agree on a concept

Ensure that everyone involved agrees on the concept direction before you start finalizing the logo artwork. Try to keep the conversation focused on the strategy behind the logo rather than discussing just the visual aspects. Consider how the logo addresses the goals, audience and requirements. Lastly, make sure you stay open to suggestions and improvements and try not to take criticism personally.

Start a conversation about the options.

Start a comment thread

Drag out a comment from the toolbar on the left and place it on your board. Other editors can reply to your comment.

Mention teammates to get their attention.

Mention teammates to get their attention

Type '@' in any text field to mention someone who has access to your board. They'll receive a notification and be able to respond to your comment.

Mark your favourites using reactions.

Add emoji reactions to your content

Select an image or note and choose "Add reaction" from the left toolbar.

You're done!

Hopefully at this point, one concept stands out as the obvious choice. Or perhaps this process has uncovered some valuable, clear feedback that will help you improve the logo even further. If you're just starting this process, use the template below to organize your logo concepts or read our full guide on How to plan a logo design project .

Start organizing your logo concepts

Get started for free with Milanote's easy to use logo presentation template.

Sign up for free with no time limit

Presentation Logos

Try brandcrowd for free the world's #1 presentation logo maker..

• Check Check Icon Traditional(Serif)
• Check Check Icon Bold
• Check Check Icon Vintage
• Check Check Icon Modern(Sans)
• Check Check Icon Funky
• Check Check Icon Handwritten

Simple Media Projector

Geometric 3d Letter S

Canvas Art Easel

Game Gadget Joystick

Growth Sales Chart

Laptop Online Learning

• Go to previous page Chevron Left Chevron Left Icon
• Page 1 of 1
• Go to next page Chevron Right Chevron Right Icon

1 - 6 of 6 presentation logo designs

Here's some other presentation logos you might like

Simple Red Scanner

Simple Internet Router

Digital Online Graduate

Smartphone Repair Shop

Modern Computer Hard Drive

Cable TV Signal

Bar Chart Smartphone

Photographer Camera Photography

Red Laptop Outline

Laptop Pixel Technology

Laptop Learning Book

Notebook Bar Chart

Arrow Sales Chart

3D Cyberspace Gaming

Shopping Bag Laptop

Laptop Online Market

Electronic Laptop Computer

Online Gadget Bag

Arrow Chart Growth

Pyramid Bar Chart

Sales Chart Arrow

Housing Market Chart

Online Laptop Files

Growth Chart Graph

Online Learning Books

Book Online Learning

Arrow Graduation Cap

Laptop Pixel Orbit

Growth Chart Circle

Sword Finance Growth

Simple 3D Calculator

Blue Laptop Gadget

Try BrandCrowd for Free! The World's #1 Presentation Logo Maker.

Generate more presentation logos, simply enter your business name!

Other logos similar to presentation logos.

• speech logos
• communication logos
• forum logos
• workshop logos
• conversation logos
• dialogue logos
• report logos
• exchange logos
• meeting logos
• display logos
• tutorial logos
• panel logos
• exhibition logos
• performance logos
• conference logos
• assembly logos
• debate logos
• address logos
• lecture logos
• introduction logos
• pitch logos
• lesson logos
• gathering logos
• seminar logos

Making Your Presentation Logo Is Easy With BrandCrowd Logo Maker

Create a professional presentation logo in minutes with our free presentation logo maker. Brandcrowd logo maker is easy to use and allows you full customization to get the presentation logo you want!

Pick A presentation Logo

Pick one of the presentation logos on this page or update your search.

Customize Your presentation Logo

Change colours, fonts, add a tagline… Our presentation logo maker is 100% customizable and easy to use.

Download Your presentation Logo!

Download your presentation logo and start sharing it with the world!

Enter any keyword and we will start making logos for you

How do i make a presentation logo with brandcrowd.

Creating your presentation logo easy with BrandCrowd. Just follow these steps and you'll have a presentation logo ready to share with the world in minutes.

1. Start searching:

To find presentation logos relevant to your business enter your business name - We'll automatically show you presentation logos related to your business. You can browse the logos and choose one you love.

2. Refine your search:

If you can't find the perfect presentation logo, you can refine your search by entering related keywords. We'll show you more logos related to your search.

3. Create a presentation logo shortlist

To make life easier you can "shortlist" logos that you like. Simply click the heart symbol and we'll add the presentation logos to your shortlist.

4. Edit your presentation logo

Once you've found a presentation logo that you love, you can customize the logo colors, fonts and layout. You can even add more embellishments with shapes.

5. Preview your presentation logo

When you're done editing you can easily preview your logo on apparal, signage and more to see how it looks in real life.

6. Download your presentation logo

Once you're done customizing, you can download your presentation logo - you'll get access to all the logo files you need, instantly

What elements make a beautiful presentation logo?

It's easy to create a presentation logo with BrandCrowd's logo maker - but making sure you get these design elements right will ensure your logo is perfect. Your presentation logo should represent your brand, help people remember you and provide insight into your services. Choosing the right colors, layout, fonts and shapes are key to making sure your presentation logo rises above competitors.

There's an array of different logo types to choose from. Does your presentation logo need an icon or just text? Should it have a combination of both? Find out more

Logo colors

Want to convey trustworthiness? Want to appear fun and outgoing? Choosing the right colors for your presentation logo makes all the difference. Find out more

In the same way colors can convey meaning, so too can fonts and typography. Need a serious presentation logo or maybe something more gentle? Make sure to choose your fonts wisely. Find out more

Frequently asked questions

Creating that perfect presentation logo with BrandCrowd is easy - but just in case, here's some FAQs to help you get started.

What is the BrandCrowd presentation logo maker?

Do i get a transparent version of my presentation logo, what layout works best for presentation logos, what text should i choose for my presentation logo, how do i find the right presentation logo, how do i add a tagline to my presentation logo, can i download my presentation logo instantly, do i get my presentation logo in vector format.

• Color Palettes
• Superhero Fonts
• Gaming Fonts
• Brand Fonts
• Fonts from Movies
• Similar Fonts
• What’s That Font
• Photoshop Resources
• Slide Templates
• Fast Food Logos
• Superhero logos
• Tech company logos
• Shoe Brand Logos
• Motorcycle Logos
• Grocery Store Logos
• Beer Brand Ads
• Car Brand Ads
• Fashion Brand Ads
• Fast Food Brand Ads
• Shoe Brand Ads
• Tech Company Ads
• Web and mobile design
• Digital art
• Motion graphics
• Infographics
• Photography
• Interior design
• Design Roles
• Tools and apps
• CSS & HTML
• Program interfaces
• Drawing tutorials

The Activision Blizzard Logo History, Colors,

Rainbow Color Palettes for Joyful Designs

The Bethesda Logo History, Colors, Font,

Out of This World: Space Color

Design Your Way is a brand owned by SBC Design Net SRL Str. Caminului 30, Bl D3, Sc A Bucharest, Romania Registration number RO32743054 But you’ll also find us on Blvd. Ion Mihalache 15-17 at Mindspace Victoriei

[email protected]

• Graphic Design

How to do a great logo presentation for your clients

• BY Bogdan Sandu
• 12 April 2023

When you design a logo, you might think that the entire process is all about designing. However, there is also another important element when you want to deliver a project, and that is a strong logo presentation .

You might feel really confident about the way you do your work but when it comes to presentations some of us might be anxious.  Presenting your logo can actually be the most important step of the logo design process .

Sometimes graphic designer fails to communicate well and understand exactly the client’s needs and this results in confusion and undesired redesigning efforts. One of the key aspects when creating a logo is to take your client into confidence. They don’t know what colors to choose or to give certain guides but still a client will be part of the design process because in the end they give the final approval!

How to present a logo

Should I provide a printed version of the presentation?

Providing a printed version of your logo presentation can be helpful for clients who prefer a tangible reference. It also allows them to review the materials at their own pace and share it with other decision-makers. Consider creating a high-quality printed booklet or folder with the presentation content, including images of the logo variations and mockups of potential applications.

How can I create an engaging logo presentation?

To create an engaging logo presentation, focus on storytelling and visuals. Walk the client through your creative process, highlighting the key stages of research, concept development, and refinement. Use compelling visuals, such as mood boards , sketches, and mockups, to keep the audience engaged. Additionally, use clear and concise language, and tailor your presentation to the client’s level of design knowledge. Lastly, maintain a conversational tone and encourage interaction by asking for feedback and addressing any questions or concerns.

If you enjoyed reading this article about logo presentation, you should read these as well:

• Logo Design Cost: A look at the logo design prices
• Logo colors and why they’re important
• Types of logos that you should master as a graphic designer
• Recent Posts

The Nike logo (symbol) and the history behind its simple design

Get the hulk font or similar options for your designs.

You may also like

Layout Design for A Magazine Page and Printing Tips

• Bogdan Sandu
• 19 March 2018

The best graphic design quotes to inspire you while working

• 26 October 2018

How to Add a Company Logo in PowerPoint? [The CORRECT Way!]

By: Author Shrot Katewa

Adding a company logo to your PowerPoint presentation can help your audience identify your brand at all times during the presentation. It can be a great way to subtly pitch your brand. But, merely inserting the logo file on the slide may not be the correct way to add the logo to the slide!

To add a logo in PowerPoint, click on the “View” tab and open the “Slide Master”. Go to the “Master Slide”. Click on “Insert”, and then on “Picture”. From the dropdown, click on “Picture from File”. Navigate to the folder to upload the logo. Now, resize the logo and close the slide master.

In this article, we shall take a look at two methods of adding a logo to a PowerPoint presentation. I will also help you understand the type of file that you should use to add a company logo along with a few other ninja tips!

So, without any further delay, let’s get started!

1. What File Type is Needed to Add a Logo to Your Presentation?

First, let’s understand the basics of the type of file that you need to use to add your company’s logo to your PowerPoint presentation.

Here’s a list of a logo file format that you can add in a PowerPoint presentation –

Any common image format will work for PowerPoint. The four file formats mentioned above are quite commonly used logo file formats. My recommendation would be to use the “JPG” file for a logo in your presentation as it reduces the size of your image considerably while maintaining the resolution.

One thing to note here is that logo files also often come with an open file (usually a .cdr, .ai, .PSD, or .eps files). However, such a file format is not suitable for PowerPoint and it won’t work.

Furthermore, the “SVG” file format only works in certain PowerPoint versions. I’ve written a detailed article on using SVG file format in PowerPoint . Be sure to check it out!

Pro Tip! In addition to a normal logo file, it is recommended to ask your designer/corporate team to share the “Inverse” logo as well as the “Black & White” version of the logo in a PNG or JPEG format.

The black and white version of the logo is useful when you have to add the logo over a slide background that is black in color. Likewise, the inverse logo file is super useful when you want to add the logo on top of any colored graphic or a colored slide background!

If you are working in a large corporation, you should reach out to the “Corporate Communications” department in your organization. They are usually responsible for the branding needs of the company.

If you are a small organization or a solo entrepreneur, it is best to reach out to a graphic designer for designing a logo for your company. Be sure to ask them to share the open files, the inverse files as well as the logo in an image format with you at the time of delivery!

2. How to Add a Logo to Your PowerPoint Presentation?

Now that we have understood the basics of the file types that are required for adding a logo to a PowerPoint presentation, let’s understand how to add the logo to the presentation!

If you are more of a visual person and prefer to watch rather than read, check out this video below that shows the process in a step-by-step manner!

For those of you who prefer to learn by reading, you can continue with the steps outlined in the article below.

There are two methods of adding a logo to your presentation. Let’s take a look at both methods one by one –

Method 1 – Adding Logo Directly to the Slide

The easiest way to add a logo to your presentation is by adding it directly to your slides. All you need to do is insert the logo files just as you would add an image to the slide, and then place it to the position of your preference in your presentation.

Here’s a step-by-step process

Step 1 – Click on “Insert Picture”

The first step is to insert the logo as a picture in your PowerPoint presentation.

To do that, first, click on the “ Insert ” tab. Then, click on the “ Picture ” option, and from the dropdown, click on the “ Picture from File ” option.

Step 2 – Add the Logo File to the Slide

A new window will appear. Navigate to the folder that contains the logo file in an image format.

Then, select the logo file that you wish to add by clicking on it, and then click on “ Insert “.

This will add the logo file to your slides in the presentation.

Step 3 – Resize the Logo on the Slide

Now, sometimes, we may need to resize the logo file as it can be quite large in size.

To resize the logo image file, hold the “shift” key on your keyboard, and drag the image from any one corner inwards. Doing so will ensure that you maintain the aspect ratio of the image file of the logo.

Step 4 – Reposition the Logo on the Slide

Now, reposition the logo on the slide as per your preference. You can use your mouse to drag the logo file in position.

Alternatively, you can use the align tools in PowerPoint to accurately and easily align the logo in two clicks in a corner on the slide.

Using the logo directly on the slide is quite straightforward. However, there are two drawbacks with this method –

• You can end up easily moving the logo around by mistake since it is present on the slide
• You will have to copy and paste the logo on every single slide individually

To circumvent this issue, it is better to use the next method described below –

Method 2 – Using the Slide Master to Add the Logo File

The next method involves adding the logo to the “Master Slide” or a specific slide layout. You can access the master slide using the slide master view in PowerPoint .

It can seem confusing to access the slide master if you haven’t used it previously. But, don’t worry, just follow the steps mentioned below –

Step 1 – Open the Slide Master View

Select the slide on which you want to add the logo. Then, click on the “ View ” tab, and from the ribbon, click on the “ Slide Master ” option.

Step 2 – Click on the “Insert” Tab

This will open the slide master view in PowerPoint. The next thing that you need to do is click on the slide layout on which you wish to add the logo.

By default, PowerPoint will automatically select the slide layout of the slide that we selected in step 1. You can know which slide is selected by seeing the red border around the slide on the left part of the screen (as shown in the image above).

Now, we need to add the logo file to the slide layout. To do that, first, click on the “ Insert ” tab.

Step 3 – Insert the Logo Image on the Slide

On the “ Insert ” ribbon, click on “Picture” option, and from the dropdown, click on the “ Picture from file ” option.

This will open a new window. Navigate to the respective folder that contains the logo file just as we did in the first method. Once the file is located, select the file by clicking on it. Then, click on “Insert”.

As I mentioned before, it is recommended to go with the “jpg” image format for the logo.

Step 4 – Resize and Reposition the Logo on the Slide

Now, the logo will be added to the slide layout. Simply resize and reposition the image to the corner of the slide like we did in the first method previously.

After that, click on the “ Slide Master ” tab and click on “ Close Master ” to exit the slide master view in PowerPoint.

Step 5 – Verify the Logo in the Normal View

Once you exit the slide master, you will get back to the normal view in PowerPoint.

Here, you’ll notice that the logo is present on the slide where we inserted it on the slide layout.

You might be tempted to think that there is no difference between the first and the second methods described above.

However, if you look closely, you will notice that the logo added to the slide can not be easily selected anymore. So, it won’t move around on the slide by mistake.

Furthermore, all the slides using the slide layout to which we added the logo, will also now have a logo in the same position (this can be benefit or a drawback depending on your situation).

Adding logo to specific slide layouts can be a cumbersome experience in some cases as you may not necessarily want the logo to appear on all slides using the same slide layout sometimes.

Perhaps, the best way to make sure that your presentation looks consistent is to add the logo to all the slides in your presentation.

3. How to Add Logo to All Slides in PowerPoint?

Well, one method is to copy and paste the logo to all the slides in PowerPoint. However, this can take a lot of time and lead to monotonous work especially when you have a few hundred slides!

Furthermore, adding logo to individual slides means that it can end up changing its position and jump around as you see the final slides.

An easier method to add logo to all the slides in PowerPoint is by adding the logo to the “Master Slide” in the slide master view.

Let’s take a look at how this is done –

To access the master slide we need to open the slide master view in PowerPoint.

To do that, click on the “ View ” tab, and then click on the “ Slide Master “. Once you open the slide master view, click on the first slide from the slide preview section on the left part of the screen.

You can recognize the master slide as the one that is slighly larger in shape (see the image in step 2)

Step 2 – Open the Master Slide and Add the Logo

Once you locate the master slide, click on it to open it. The changes that you make on the master slide affect all the slide layouts.

So, add the logo to this slide just as we did in the previous section of this article (follow the process mentioned in section 2). Once the logo is added, resize and reposition the logo.

You will notice that the logo gets added to all the slide layouts below.

Now, exit the slide master by clicking on the “ Close Master ” button.

4. Where Should You Place the Logo on the Slides in PowerPoint?

One question that you may face is where do you position the logo on the slides in PowerPoint?

It is recommended to place the logo on the top-right corner of the screen as this position has the least chances of overlap with other content. You can also place the logo in the footer either in the left or the right corner. However, do not place the logo at the top left corner of the screen.

There is no one-size-fits-all approach here to position the logo on the slide. However, there are a few things to keep in mind when positioning the logo on the slide –

• Keep the logo in the same part of the slide on all slides. You don’t want the logo to jump around when changing the slides. Title slide is an exception to this rule.
• Make sure that the logo is ideally present on all the slides. This is not a necessity but indicates a good design hygiene.
• Once the position is identified, make sure that the logo is of the exact same size and occupies the exact same position on all slides. This will give a professional look to your presentation.
• Ideally, use the master slide to position the logo in your presentation.

5. How to Add the Logo to the Footer in PowerPoint?

Adding the logo to the footer works just the same ways as adding the logo to the slide. However, here’s a step by step process to add the logo to the footer in PowerPoint .

Step 1 – Open the Slide Master View in PowerPoint

First open the slide master view in PowerPoint. Just as we did before, click on the “ View ” tab. Then, click on the “ Slide Master ” option.

Step 2 – Insert the Logo in the Footer on the Master Slide

Now, click on the “ Master Slide ” to open it, and add the logo to the master slide (as per the process described previously in the article).

Then, resize and reposition the logo (just as we did before) to the footer of the slide.

After that, exit the slide master view by clicking on the “ Close Master “.

Step 3 – Check the Logo on Footer on Your Slides

Check to see if the logo is added to the footer of the slide.

You can also directly add the logo to the footer of the slide in the normal view. However, the logo will only be added to just one slide instead of all the slides.

6. How to Make the Logo Background Transparent in PowerPoint?

Sometimes, the logo file contains a colored background in addition to the company logo file (as is the case with my website’s logo file).

But, you can make the image background transparent for the logo file. Here’s what you need to do –

Step 1 – Insert the Logo in Your PowerPoint Presentation

The first step is to insert the logo file in your PowerPoint presentation. You can easily follow the steps that I’ve mentioned in the earlier part of this article to add a logo to the slides.

Step 2 – Open the “Picture Format” Settings

To open the “Picture Format” settings, first, select the logo image by clicking on it. Then, click on the “Picture Format” tab that now appears.

From the ribbon, click on the “ Color ” option. A dropdown menu will appear.

Step 3 – Select the “Set Transparent Color” Option

Now, from the dropdown, simply click on the “ Set Transparent Color ” option. You will notice that the mouse cursor changes the shape and becomes a pionted arrow momentarily.

Step 4 – Make the Logo Transparent

When the cursor changes temporarily, simply click on anywhere in the background of the logo image and you will notice that the logo becomes transparent.

You can now place the logo on top of colored elements on the slide and it will blend in with the overall design of your presentation!

7. How to Change the Logo in PowerPoint File?

Microsoft PowerPoint has a “Change Picture” feature that allows you to replace a picture in the slide. To change the logo from the master slide, at first, you have to click on the “Slide Master” option in the “View” menu and then follow the 4 steps below.

Assuming that your logo is present on the master slide, the first step is to open the slide master view in PowerPoint.

If you haven’t added the logo to the master slide and instead have it present on the normal view, then you can skip the first step. Rest of the steps will still be applicable.

Click on the “ View ” tab. Then, from the ribbon, click on the “ Slide Master ” option to enter the slide master view in PowerPoint.

Step 2 – Select the “Change Picture” Option

Make sure that you first open the master slide in the slide master view.

Then select the logo file and right-click on it. From the options that appear, click on the “ Change Picture ” option. You will see more options to replace the logo file. For this example, we will upload the other logo from from the computer.

Click on the “ From a File ” option.

Step 3 – Upload the Replacement Logo File

Now, you will be prompted to navigate to the folder that contains the replacement file. Open the specific folder, select the other logo file by clicking on it, and click on “ Insert “.

Step 4 –

The logo gets replaced with another image to the master slide (as shown in the image above). Once that’s done, simply click on the “ Close Master ” to exit the slide master view in PowerPoint.

8. How to Remove Logo from Slides in PowerPoint?

Now, let’s understand what to do when you receive a presentation and you simply want to remove the logo from the PowerPoint presentation.

To remove the logo from PowerPoint, first, click on the “View” tab. From the ribbon, click on the “Slide Master” option. Then, open the “Master Slide”. Locate the logo on the slide, and press the “Delete” key on your keyboard to remove the logo from all slides in PowerPoint.

Depending on how the logo has been added, the process of removing the logo from the PowerPoint presentation can vary.

If you have added the logo directly in the normal view in the presentation, then chances are that you need to open each slide on which the logo is present and delete the logo individually.

However, if the logo has been added to a specific slide layout, then open the specific slide layout from the slide master. Then, locate and select the logo by clicking on it, and press the “Delete” key to delete the logo from the slide layout.

However, if the logo is added on the master slide, you need to open the master slide from the slide master to delete the logo.

Here are the steps that you need to follow –

As mentioned before in the article, click on the “View” tab, and then click on the “Slide Master” option to open the slide master view in PowerPoint.

Step 2 – Open the “Master Slide” and Delete the Logo

Once you open the slide master view, click on the “ Master Slide “. Then, locate the logo on the slide. Select it by clicking on it. Next, press the “ Delete ” or the “ Backspace ” key on your keyboard to delete the logo file.

Lastly, close the slide master view by clicking on the “ Close Master ” option.

Credit to wayhomestudio (on Freepik) for the featured image of this article (further edited)

You’re using an older browser version. Update to the latest version of Google Chrome , Safari , Mozilla Firefox , or  Microsoft Edge for the best site experience.

• eLearning Blog
• eLearning Basics
• Instructional Design
• Corporate Training
• Course Selling
• Manufacturing
• Products iSpring Suite iSpring Learn
• Use Cases Onboarding Compliance Training Induction Training Product Training Channel Partner Training Sales Training Microlearning Mobile Learning
• Company About Us Case Studies Customers Partnership Course Development Contact Us
• Knowledge Hub Academy Blog Webinars Guides Experts on iSpring
• Language EN English Français Deutsch Español Italiano Nederlands Português Polski 中文 日本語 العربية Indonesia
• Shopping Cart

Free Online eLearning Conference | May 2nd–3rd

iSPRING DAYS 2024

Seize the human-centric future of learning

How to Create a PowerPoint Template with Company Logo

When you present your company to potential clients, partners, or investors, introducing your brand identity is crucial. It makes the brand recognizable and helps you stand out from competitors. 

Corporate presentations often become the “face” of your company. That’s why having a well-crafted PowerPoint template that incorporates your company logo is essential to ensure consistency in your branding efforts. In this guide, we will walk you through the steps to create a PowerPoint template that prominently features your company logo , allowing you to deliver impactful presentations that reinforce your brand identity.

How to Insert a Company Logo into a PowerPoint Template

How to make the company logo in powerpoint show in all slides, how to make the company logo in powerpoint show in selected slides, how to remove your company logo from a powerpoint slide, faq on adding a company logo to a powerpoint template.

A branded presentation typically features your logo on every slide as an anchor element. It becomes part of your custom theme that you can use for all your PowerPoint presentations, eLearning courses, and more. But in case you need different template options, we will also show you how to feature a logo on selected slides.

To show you how to add a logo to your PowerPoint presentation, we will be using an iSpring logo in PNG format and the 2019 version of Microsoft PowerPoint on Windows.

Step 1. Build a PowerPoint template in the Slide Master view

1. Open PowerPoint and create a new blank PowerPoint file. 

2. Go to the View tab and click the Slide Master tab.

Step 2. Insert your company logo into the PowerPoint template

1. Choose the top slide (the master slide) in the panel on the left. Go to the Insert tab and click on Pictures.

2. Choose your company’s logo from the files on your computer and click Insert . The image will appear on all your slides automatically. 

The Slide Master mode allows you to change the logo’s position on the slide according to your desired layout. In our example, the logo is in the top right corner. Choose a position that doesn’t interfere with the presentation’s content but makes your corporate logo visible and clear.

Also read: How to Structure a PowerPoint Presentation

You can also add effects to your logo in the Format tab. Change the logo style and transparency level, crop it, add borders or a frame, add an alt text, and more.

Pro tip : The best formats to use for your logo image are PNG and JPG.

3. Click Close Master View to close the Slide Master and go back to the regular view.

Now you can see your PowerPoint presentation template with the company logo. 

Whenever you add a new slide to your presentation, the logo will automatically appear in the same position on the slide.

To enhance the appearance of your slides and make your content even more impactful, discover the best tips to make PowerPoint presentations more effective .

Step 3. Save your PowerPoint template with a company logo

1. Click File –> Save As .

Now you can open and use this corporate template for your brand presentations.

To avoid your corporate template with a custom theme being modified, read our guide on how to protect your PowerPoint presentation .

As you can see in the instructions above, you don’t need to use any specific settings to make the company logo show in all the slides of your PowerPoint templates . The Slide Master setup does this automatically unless you change the settings.

Slide Master is very convenient because it enables you to make global changes to your slide layout and logo design if needed. For instance, if you decide to update your logo, adjust its position, or add background graphics, you can make these modifications once in the Slide Master menu, and they will instantly apply to all slides in your presentation. This not only saves you time but also maintains a cohesive and professional appearance throughout your PowerPoint presentations.

Now what if you only need your company logo to appear in certain slides in your presentation? There are two ways to do this:

1. Open your PowerPoint presentation and choose the slide to which you want to add a company logo.

2. Go to the Insert tab in the PowerPoint ribbon and choose Pictures to insert your company logo from your computer. Enhance and position the logo on the slide.

Repeat this process for all the slides you want your logo to appear on.

Option 2. Add the company logo to the selected slide layouts

If you have the Slide Master applied to your presentation, you can choose a specific slide layout where your logo will appear . Slides with a different layout will not feature the logo.

1. Go to the View tab and select Slide Master . 

2. Select the slide layout to which you want to add the logo from the pane at the left.

Now you can follow the same steps as in the main template instructions above.

Sometimes you might need to delete the logo from your presentations. But then you discover you can’t do it in the regular view mode because the logo is now part of the template and your custom PowerPoint theme .

Instead of creating a new presentation with a different template, you can remove the logo while keeping other elements of the template intact. The process of removing a company logo from your PowerPoint template is simple because it also features the use of Slide Master. 

1. Open your PowerPoint template. In the View tab, choose Slide Master . 

2. Choose the topmost slide. Now the logo is a clickable element on the slide. You can move, modify, or delete it. 

3. Click on the logo and press Backspace on your keyboard. The logo will disappear from all the slides in the template. 

4. Select Close Master View . Now the logo will disappear from all the layouts and slides in your template.

If you only want to remove the logo from specific slide layouts, select the layout that you want to remove the logo from in the pane at the left and repeat steps 3 and 4 from the instructions above.

We’ve put together some questions you might have when working with company presentations and adding logos to your templates in PowerPoint.

How do I create a custom PowerPoint template for my company logo?

A PowerPoint template is a great asset if you want to build professional presentations for your project. To create a custom template and feature your logo, follow the steps below:

1. Select File > New > Blank Presentation. 

2. Click the Design tab and select Slide Size > Custom Slide Size. Here, you can experiment with page orientation and choose your preferred page size.

3. Now go to the View tab and click on Slide Master . The master slide (main slide) is the largest slide image to the left of your slides. You can see the attached slide layouts under the main slide.

Here is where you can start creating a custom theme for your presentation. Scroll through the available Themes with different theme colors and effects. Choose a custom color theme, get creative, and format background details with Background Styles. You can also add a placeholder (texts, images, sounds, graphs, or other objects). 

Once you’re done creating your theme, close the Slide Master and add the company logo to your PowerPoint presentation, following the instructions in our guide. 

Also read: How to Create an Interactive PowerPoint Presentation

How to create a PowerPoint template with company logo online?

You can create a branded PowerPoint presentation template with a company logo using Microsoft’s official web-based PowerPoint application, known as PowerPoint Online. It’s a great option if you want to create and share presentations with others or collaborate online. 

The functionalities of PowerPoint Online allow you to build custom themes and templates with a company logo. To see the full introduction to PowerPoint Online, read the Microsoft Support guide . You can also open PowerPoint presentations online with the help of different tools, like iSpring Converter Pro.

Also read: How to embed one PowerPoint presentation into another PowerPoint presentation

What file format should I use for my company logo in a PowerPoint template?

For high quality and compatibility, it’s best to use a high-resolution image format, such as PNG or JPG. 

Final Thoughts

You’re now equipped with the best tools and reliable guidelines for adding your company logo to a PowerPoint presentation template. If you want to create even more engaging brand presentations that captivate your audience and leave a lasting impression on customers and partners, try iSpring Suite . This easy-to-use authoring toolkit allows you to add interactive elements to your slides, enhance their design, and improve the overall quality of your project – all without leaving the PowerPoint interface.

Start a 14-day free trial of iSpring Suite and see how you can create stunning company presentations effortlessly.   

Fast course authoring toolkit

Create online courses and assessments in record time.

Content creator:

Anastasia Popova

Anastasia is an experienced educator and dedicated agile learning enthusiast. Her particular areas of expertise include learning management and eLearning localization. She is passionate about sharing insights on effective tools and strategies for creating captivating eLearning experiences.

You might also like this

Subscribe to our blog

Stay tuned to get our latest eLearning tips and tricks!

By clicking “Subscribe”, you agree to our Privacy Policy . All emails include an unsubscribe link, so that you can opt-out at any time.

We use cookies to give you the best possible experience on our website and also for analytics and marketing purposes. You can enable or disable optional cookies as desired. See our Cookie Policy for more details.

Manage your cookies

Essential cookies are always on. You can turn off other cookies if you wish.

Essential cookies

Analytics cookies

Social media cookies

This post may contain affiliate links. See our affiliate disclosure for more.

How to Present a Logo to Clients in 6 Steps (Tips from Experts)

BIG NEWS! We just released The Freelance Files , a collection of professional done-for-you email scripts, contracts, invoices, and more for smarter freelancing. The first 50 customers, save 50% with this link .

1. Start with the logo design brief

2. make the logo presentation in-person or via video, 3. tell a compelling story about the logo, 4. include mockups & provide context, 5. show off the logo’s versatility, 6. focus on the audience, 3 logo presentation templates for inspiration, mastering how to present a logo.

Mastering how to present a logo to clients can take years of practice and experience.

Plus, there’s the pressure of getting a client logo presentation right the first time in order to avoid starting over or frustrating your client.

While a logo technically should stand on its own, my friend and logo expert Ian Paget perhaps put it best:

“I’ve learned through experience that how you present your design work is as important, if not more, than the physical design phase.”

With that in mind, I reached out to Ian, who runs a wonderfully successful logo design company in the UK and asked for a favor.

Could he connect me with dozens of talented logo designers to answer the question of how to present a logo to a client successfully?

What I got back was a collection of incredible advice from experienced logo designers who have been designing logos and presenting them to clients for years.

That means, instead of slogging through learning how to present a logo from scratch, you can learn from some talented and experienced logo designers exactly how to present a logo for the highest chances of client satisfaction.

• When presenting a logo, keep it simple. Present only your best design option(s).
• Explain how your design choices align with the client’s brand and goals.
• Consider using mockups to show how the logo would look in real-life scenarios.

Below are some of the most helpful responses I received. I hope they’ll prove useful as you perfect how to present a logo to your own clients.

The success of your logo presentation to a client starts long before you sit down to present your logo.

The real secret of how to present a logo begins in your initial meetings with clients when you send a proposal and agree on a creative brief.

Then, presenting a logo to a client becomes a matter of showing them how your design fulfills the requirements you both agreed on earlier in the process.

Here’s what a few expert logo designers had to say about how to present a logo according to the design brief:

Always start with a detailed design brief. If the client doesn’t provide you with one, create your own by asking the right questions. Once you have created a brief, get the client to approve this before starting anything. As part of my logo design process I create a tick-list of objectives by asking questions. I then ask the client to check and approve this list. Quick Note: Right now, you can get 14 days FREE of our favorite freelance productivity app, Moxie . Create proposals, send invoices, collab with clients, and tons more in the #1 app for serious freelancers. Claim your free trial now »     This approach ensures that we’re both on the same page from the outset, and that I have goals to refer back to when presenting my work. — Ian Paget, LogoGeek Before presenting I start with a conversation. I tell them what they are going to see, and how I will explain the reasons behind the work. I talk about research and reiterate what the creative brief outlines. —Susan Feinberg, Fireside Sponsored Become a sponsor Take them through the logo design process and show them how your concept meets their criteria. —Col Gray, PixelsInk Refer back to the brief to show your understanding of their brand and requirements. — James Mortimer Start with the end in mind – the goal – then repeat the brief, linking to aspirations they have for their company/brand. Then take them through what you will be presenting and your thought process for each. — Danny Matthews, Danny & Co. The most important thing is that the client can see how the solution delivers the strategy. — Iain Hamilton

Another suggestion on how to present a logo that came up over and over again in our group of experts was to make your logo presentations to clients in-person (or online), not via email.

Part of mastering how to present a logo is being able to gauge client reactions on the fly and adapt to a wide variety of responses. This proves near impossible when you simply present a logo via email.

Taking time to prepare a logo presentation that you make “in person” also shows you care about how you present the logo and that you believe in your final logo design.

Here’s what a few of our expert logo designers had to say about how to present a logo in-person (or via video):

My best advice is to always present [the logo] face to face. Never just send a file… It’s a simple one but also one of the most important things, in my opinion.

— Mads Haakansson, N’fellows Have structure to the presentation and always do it in person/live, instead of email. — Danny Matthews If you’re presenting the logos over skype or Zoom, do not send the presentation document to the client ahead of the call, instead present the logos document to them page by page and talk them through what they are seeing. — Ben Stanbury – Prosper

Learning how to present a logo to a client is as much about storytelling as it is about professional presenting skills.

In fact, a story will often get you much further with a client than a stiff, executive-style presentation ever will.

Your story should present the problem the company or its customers have faced and how the new logo solves many previous issues.

Here’s what some of our experts had to say when it comes to using storytelling when presenting a logo:

Tell the story behind the logo and it’s meaning. Touch on how it meets their criteria and how you see it resonating with the target market. Make sure to summarize that story as a simple blurb in the presentation, so the client can reference it as they deliberate.

— Rachel Stoneking, Stoneking Design Take them on a journey. Tell a meaningful story both visually and in writing. — Craig Burton Make a little animation or GIF to explain the story of the logo. This makes your client’s life easier as they explain further to all other stakeholders. — Mohak Ahuja Tell their story. Show how you’ve listened and interpreted their core. Show them that you understand and share their vision and goals. The craft and implementation can come later in the presentation but they need to believe you’ve ‘got it’. — Jonathan Harris, Harrisment

In addition to telling a story and showing how your logo solves the client’s problem-at-hand, you’ll also want to learn how to present a logo in context by providing real-life scenarios and mock-ups.

By presenting a client’s logo in real-world settings (like on their products, on business stationary, or in advertisements), your client will be more likely to envision the strength of the new logo you’re presenting.

Here’s what logo presentation pros told me about harnessing the power of logo mockups:

Include mockups to show the logo in use in real world situations and not just on an empty white page. Many people need help with visualising their logo in use and it really helps to sell the design. — Col Gray Give the logos some context. Whether that’s on the back of a business card, or the side of a building. It will help them understand how their new brand is going to work in the real world. — Simon Potter, Pixels & Paper Show them how the logo will be used in real life and suggest an application they may not have thought of relating to their aspirations. So if they would love to bring out a new product in future – show how that would look in real life to give longevity to the designs. —Danny Matthews Showcase the logos on mockups! Be sure to use the typical business stationery mockups, but also include a few that are relevant to the clients and their industry. Mockups are a great way to show clients how their new logo will work in the real world. —Rachel Stoneking Choose some selected key visuals/mockups of their identity in action. Get them to buy into themselves and their audience using and experiencing the new scheme. —Jonathan Harris You have to present [the logo] in context, and build on a story that the client will embrace. All of this stems from understanding the business, the culture, and the brand to help establish the right design for the right narrative. — Tony Lopez

In addition to presenting mockups of the logo’s potential usage, it will be helpful to show how versatile your logo can be.

Learning how to present a logo in a wide variety of ways will help your client see how flexible and timeless your new design is. It will help them see exactly why you charge good money for logo design .

Here’s what some of our logo design pros said about versatility:

Present it in as many ways as you can. Show it big, small, white only, black only. Show it embroidered, screen printed, embossed, glossy, matte. Show it on a mug, a hat, a t-shirt, on paper, on a car, on a billboard, in a newspaper… you get the idea. The point is to show them the versatility of the logo. Show that you’ve put in enough thought on the design that no matter the situation your design is going to work for them and not be something they need to “find a solution for” down the road. — Mike Pickett Don’t just show it large, show it tiny too. Large is impactful, but small shows it has range. There’s no point progressing a design that doesn’t work at 100px wide. —Mark Bowley, Bowley Design

Throughout your entire logo design presentation, you want to focus on the logo’s audience.

The audience is often not the client you’re presenting the logo to, but their customers or clients. So while it may be tempting to talk about how much your client should like your new logo designs, learning how to present a logo with the right audience in mind is critical to your success.

Perhaps one of the most critical pieces of advice was given by logo designer Ben Mottershead from Ben Designs: “Always show the logo as it would be seen by an audience.”

That means as you’re presenting mockups or highlighting the versatility of your new logo design, make sure you highlight the new logo from the perspective of the most important audience: your client’s customer.

You may find you need to remind your client to judge the new concept based on the audience, as I was reminded by designer Darius Enache: “Tell them on what criteria they should judge the logo (functionality, not personal preference).”

Show customers using products with the new logo. Show team vans parked on streets with the new logo plastered on the side. Mock-up a banner to see what the logo might look like at a major convention.

Putting the audience first through the entire process will be critical as you learn how to present a logo successfully.

To help your logo presentations and spark some ideas, here’s 5 designs done from experts showing you how it’s done.

Grid logo presentation by Gennady Savinov

In this logo presentation, designer Gennady Savinov created a simple, yet effective grid layout to show both color variations. Additionally, he included the logo spacing spec for added visuals. This layout quickly and easily shows the client your design concept.

Single logo presentation by Angie Mathot

Detailed logo presentation by Jeroen van Eerden

In this logo presentation design, designer Jeroen van Eerden created a one-pager full of info. This gives a breakdown of who the company is, what they’re about, the logo design variations, and the typography to be used. Although it’s a little busy, this style can be super informational and useful for relaying brand guidelines.

The truth is, you won’t be perfect at presenting logos to clients overnight. And that’s ok.

But with time, and using the advice of the expert logo designers above on how to present a logo, you’re way ahead of the competition.

In addition to the advice shared above, Steve Evans from Sed+Co urges, “Make sure you … tell them to sleep on the concepts. Far too often clients are too quick to pick an option. Once they’ve gained some distance from the initial excitement, they’re mind is clearer to make an informed ‘business minded’ decision.”

And, of course, perhaps the most important advice for anyone wanting to learn how to present a logo comes from designer Liam Jackson:

“Only present designs you’re happy with. (We all know why 😅 ).”

For anyone who doesn’t know (yet), there’s an unwritten law in logo design that the client will always, ALWAYS pick the design you like the least.

So when presenting logos to clients, never show them something you’re not happy with yourself.

With that, you’re ready to go. All of us wish you the best of luck on your next logo design presentation!

Keep the conversation going...

Over 10,000 of us are having daily conversations over in our free Facebook group and we'd love to see you there. Join us!

Clients Creativity

Written by Preston Lee

Editor at millo.co.

Preston Lee is the founder of Millo where he and his team have been helping freelancers thrive for over a decade. His advice has been featured by Entrepreneur , Inc , Forbes , Adobe, and many more.

Preston's Articles

Reviewed & edited by Adam Wright , at Millo.

At Millo, we strive to publish only the best, most trustworthy and reliable content for freelancers. You can learn more by reviewing our editorial policy .

Comments from the community

All of these are highly appreciated and remarkable client dealing strategies. But I have a query, what if you get some really annoying client who is not willing to show any interest in that design you made with full dedication and hard work. I was in a trouble last month when this type of situation happened to me and after all the efforts, I was no excuse for my services I provided him. However, nice post and I’ve learnt a lot from this.

Thank you for this great article. It is very important to provide clients with more than one logo concept for them to be satisfied with the service you have offered. This gives them a chance to choose from different styles and options.

Offering clients free revisions will also win clients over.

I just want to know how designers deliver the logos to the client? By email? By jump drive?

i see that a lot of logo designers who post their work online present their work on business cards or a large wooden panel. Especially for compete branding packages. How do they do this?

Focus should be on the logo and not presenting it on different material or backgrounds. That stuff comes later. The logo should be on a white background and free of clutter and other distractions. what your talking about is a brand identity which comes with big budget clients and possibly after they select one of the designs.

I’m not in agreement with this. A logo is never seen in isolation, so why present in this way? I think a logo needs to be tested in application by the designer, and also presented in this way too. I personally present the logo on its own as you mentioned, together with a few slides showing it in use as it helps to sell the design. There’s lots of really cool tools out there to make this a quick/easy process.

Awesome article. I love being able to explain “why” I create a logo the way I do and the elements I choose to include. It does double duty as showing the client that I was listening to their wants and it serves as a barrier to keep me from including irrelevant information or elements. Again, awesome post!

Your article covers almost all points.But I want to know to make a attractive background and portfolio that can help me getting more clients.I make good logos but problem comes while showing them .please help

Great article, nice tips! The first impression is so important, that there’s no room for bad logos. Unfortunatelly it is sometimes hard to convince clients of the solution that would be the best for them.

Nice article. Anyone that is presenting full web designs should remember to create a “mockup” of their work that your client can view in a browser with a background.

Very good post, awesome read, thanks

To echo Shea’s comment, Murphy’s law applies here. If you include a logo you are not 100% pleased with, the client will pick that one. Also, if you are working with an AE on the project, be sure to sit down beforehand and explain your reasoning so they can appropriately champion your work to the client. If you don’t work together as a team, it will make everyone look bad, not just the design. Great article Preston!

– “Present practical application”

Very often their first reaction is not so good when you showed them JUST logo. Then you put in on the business card, stationery, t-shirt, whatever – and they love it.

Most people perceive things depending on their surroundings :).

@Michal Kozak, That is a very good point! It seems that the client is always more impressed when you go the extra mile to help them understand application of the logo. Thanks for adding.

Sure do all that work but make sure your getting paid for all that additional work. That stuff comes after they decide on one of the concepts. Also the proper way is to have them pic a logo and if there are additional revisions, then you move to all that jazz with business cards etc.. You only do that if they pay for it, not to win them over. Your logo should do that by itself.

Nice Article. The first impression counts!

The “why” factor is always acting as the main principle in my presentation. From my experience: the more time you spend and efforts give to writing presentation the more positive client’s reaction is. So obviously sometimes it’s just not enough for a result and then it comes to how good you can be at explanations of your decisions.

And never present something that you don’t love. If it’s just okay… It it’s your least favorite… If it’s one one that you did just to illustrate how much better of an idea the others are, It is guaranteed that the client will pick that one.

YES! THIS CANNOT BE OVERSTATED! It has proven true SO many times.

It must be your best pick. Nice one Shea.

Nice tips! The way we present the logos might be 50% of success. We can drive the client’s mind to what we want 🙂

wicked article. You defiantly hit the nail on the head with a lot of those points. A lot of what I have read says that how you present your concept is just as important as what you present to a client.

Elevate Your Story

We are stinson: the presentation agency.

Our team of in-house presentation designers help companies around the world achieve their goals through effective storytelling. We deliver persuasive, engaging, and on-brand presentations that instill confidence and inspire action.

Explore Our Services

Multifaceted presentation design services for any client in any industry for any occasion.

We are the trusted presentation design partner for respected global brands and leading-edge startups since 2009.

Presentation Development

Our presentation designers transform dated PowerPoint and Keynote slides into visual stories that bring your key messages and data to life, whether you're speaking at a national sales conference or in the boardroom.

Content Consulting

Our consultants distill dense information to reveal what resonates most with your audience. We'll help you refine your story from beginning to end through strategic communications and a business-minded approach.

Template Systems

We analyze your brand and content to create custom designed templates for your teams. As a presentation company, we create functional templates to help users build consistent, on-brand slides for every presentation.

Presentation Training

Move your organization forward with presentation training that empowers you to build better presentations in less time. Master the tools of PowerPoint through hands-on learning and actionable feedback.

Find Your Solution

Discover custom presentation solutions for your unique business challenges.

Select your role to see how we can help you achieve your goals.

Sales & Marketing

Scientific & technical, analytical & research, teaching & development, executives & thought leaders, founders & investors, the stinson approach.

We design with purpose.

We work through three main phases to ensure every project is a success.

We kick off with a deep dive into your business, brand, and objectives, analyzing source material and defining key opportunities your target audience will care about.

We refine your content to establish a compelling narrative and conceptualize a visual story that aligns with your brand identity.

We combine our creative expertise and industry experience to build custom, high-impact presentations that bring your content to life.

Why Partner with Stinson?

We integrate story and design to help our clients achieve more.

89% of first-time clients come back to us for our presentation design services.

Over $300 million in funding raised through our focused pitch decks.

We helped ZoomInfo develop an interactive sales presentation with custom graphics and polished, sophisticated animations that reflect their modern branding and keep their audience engaged.

From one corporate PowerPoint template design back in 2015, our partnership with CrowdStrike has evolved into creating branded templates and collateral, and keynote presentations for their executive team.

We helped this financial services group redesign their existing investor presentation to better resonate with their audience. The resulting pitch deck is sleek and tells their business story to captivate investors.

We simplified dense scientific findings into a compelling narrative for healthcare professionals. Using graphics, photography, and brand elements brought the data-heavy presentation together into an easy-to-understand story.

The LearnWell Projects seeks to help colleges and universities eliminate academic-related retention problems. We helped them visualize complex and abstract concepts using animations and custom-made illustrations.

Concordia's Faculty of Fine Arts needed help visualizing survey data in way that is easy to understand and engaging to its readers. We developed an infographic to help educate the faculty staff and inspire action.

A very creative and collaborative process that made me change my thinking and approach; a worthwhile and rewarding experience.

Stinson is an expert at understanding information to visualize complex data and design clear text-heavy slides. They've helped improve the consistency of our presentations using a keen sense of brand and attention to detail. I'd recommend Stinson to anyone!

Stinson has a real talent for creating and honing presentations into first-class communication tools. We've used them repeatedly and are very happy with their skills and abilities.

We knew we had situations where our internal designs were no longer going to cut it. Finding and working with Stinson has elevated our external communications. The process is pain-free and quick. We have used Stinson on multiple designs, and plan to keep using them for upcoming design needs.

Whether helping to build a presentation deck, brochure, or short video, the Stinson team has been great to work with. They are creative problem solvers who help us take the complex and make it easier to understand. We really appreciate their initiative and level of service.

The team at Stinson did an excellent job and were able to turn our materials around within our tight timeline. The team catered to our specific needs and were a great partner. The updated design is fantastic and bold.

The team at Stinson understood so quickly what I was trying to show in my story, and made it so easy to tell it through graphics. I would use them again in a heartbeat.

We’re happy to answer your questions.

Let's Get Started!

Interested in a consultation or learning more about how we can work together?

Want insights from industry experts?

Sign up for our quarterly newsletter to receive presentation tips and communications.

Get Inspired

We’d love to hear about your project.

Complete the form below and one of our consultants will reach out within 24 hours.

Home Blog Design How to Create and Deliver a Logo Presentation

How to Create and Deliver a Logo Presentation

What do Amazon, Walmart, Apple, and GE have in common? A logo identity with a powerful story behind its creation. Working with a well-crafted logo is the first step in a company’s visual branding, as it encapsulates its values, ethos, and vision in a single, memorable emblem. However, it’s important to understand that this logo becomes the cornerstone of a more extensive corporate identity presentation, which encompasses every visual aspect of a company’s brand. That being said, part of the process of creating a logo is submitting it for its approval at board meetings and mass public, and here’s where our expertise will guide you.

This article delves into the significance of creating and presenting a logo that resonates with both the market and the ethos of the business. We will discuss the rules behind creating a logo presentation, tips for introducing the new brand identity, and how to construct a story that refers to each stage of logo creation. Let’s get started.

Table of Contents

What is a Logo Presentation?

What should be included in a logo presentation, how to explain the logo creation process, common mistakes in logo presentations, recommended logo presentation decks, final words.

A logo presentation is one of the core elements of a brand identity presentation , and it helps designers or marketing teams introduce the new logo identity in board meetings or deliver company-wide presentations about new branding strategies.

This type of presentation reveals the design and articulates its rationale, demonstrating how it aligns with the company’s branding and business goals. A well-crafted logo presentation can significantly influence the client’s decision-making process and perception of the company’s value.

Key Elements of a Logo Presentation

In order to structure a logo presentation, designers must be aware of the following elements.

• Understanding Client Needs: Before the presentation, the designer must have a thorough understanding of the company’s business, target audience, and brand values. This understanding guides the design process and forms the foundation of the presentation.
• Conceptualization and Design: The core of the presentation is the logo itself. Designers typically present several concepts, showing variations in color, typography, and style. Each design is not just a visual but a strategic solution to the client’s branding needs.
• Rationale and Storytelling: A crucial part of the presentation involves explaining the reasoning behind each design. This includes the symbolism of shapes and colors used, the choice of typography, and how the design communicates the brand’s message. Effective storytelling can connect the logo to the client’s brand story, making it more meaningful and impactful.
• Application and Versatility: Demonstrating how the logo will look in various applications (like business cards, websites, or billboards) helps clients visualize the logo in real-world scenarios. This also shows the logo’s versatility and scalability.
• Feedback and Revision Process: A logo presentation is often an interactive session where clients provide feedback. This stage is required for refining the design and ensuring it aligns with the client’s expectations and needs.
• Technical Details: The presentation may also cover technical aspects like file formats, color codes, and usage guidelines, ensuring the client knows how to use the logo correctly across different mediums.

We can summarize a logo presentation deck as a set of 5-7 slides. We will introduce some examples for each section.

Title Slide

As with any other topic, knowing how to start a presentation in style is a plus. Therefore, we highly recommend using a title slide that doesn’t instantly disclose what the logo is about but gives general guidelines for your ideas.

For example, you can use a title slide that contains photos of your sketches laid out on a table to give hints about the creative process that brought the logo to life.

Background Info

The information that drove the company to the research and the information gathered by the designer to back up its creation has to be presented next. Using proper visual communication techniques, we can condense that information into a series of graphics or placeholder text areas that pinpoint the core reasons that support a branding change.

Presenters can use up to two slides to summarize this point, and customer testimonials can also help gain insights into market trends for a particular design.

Logo Presentation

This is what everyone wants to see: the new logo. Presenters can use up to two slides to introduce the process that drove them to create the logo, then the logo itself. A well-crafted story has to link the points between the different stages to create the logo to the end piece and its potential real-life application. 

The new logo should be highlighted in an individual slide with its associated values.

Presenters must also demonstrate the logo in action, which can be done in the next slide or by using a video presentation that features the logo in target consumer products (in this case, mockups of bottles, t-shirts, etc.).

As the background research is already covered in the slides, a good question arises: how do we explain the logo concept presentation? Designers can initially speak about which ideas the initial meeting with the customer evoked. Those are the driving forces behind logo creation.

One approach is to show competitors’ logos and briefly analyze why they successfully convince the target audience that their product is good. For starters, using a logo maker can help generate initial concepts to discuss in relation to these competitors’ designs before customizing further to align with the client’s core values and vision when introducing the first drafts of the new logo.

Speak of the objectives your logo has to answer for, then honestly say why some ideas were accepted or discarded. Present hand-drawn mock-ups about how the logo ideas fit the target products. Then, move on to your pre-selection of 2-4 potential logos, their high-quality format, and the reasons why you consider these logos may be apt for the customer.

Out of the pre-selection of logos, choose the definite logo for the project and introduce it by telling a story about a potential customer looking for a product, how no other option in the market seemed to answer their search intent, and how seeing the logo was the answer. Put yourself in the shoes of the ideal customer persona of that brand and present facts that drove that customer’s interest. Using storytelling techniques can help build a convincing story from a consumer’s perspective, and the outcome format should contain either a physical product as a logo presentation example or a video telling that same consumer story. 

Mistake #1 – Not Using Mockups

Your client may not understand the full impact of the logo until a physical application of the logo is seen. Although you must present the logo in full format, you must also introduce realistic mockups, videos, and physical products showing the new identity and submit them to the customer’s approval.

Tiny details like the chosen typeface not being clear enough can only be appreciated on the final product, not with an upscaled image that shows no imperfection.

Mistake #2 – Considering the Logo as a Solo Piece

Your logo ppt presentation is part of a new brand identity concept. Therefore, designers should align their efforts to disclose which fonts should be used alongside this new logo, which colors best suit any media advertisement using the logo, etc. This mistake is commonly triggered when multiple teams work on the brand identity or if that process is made in different stages. 

Mistake #3 – Revealing the Logo in the Title Slide

Ignoring the surprise factor is one certain way to tank your presentation in seconds. You need to build excitement, present your ideas aligned to the course of your talk rather than showing the end product on the first slide, and have no extra surprise factor to gather the interest of your audience. 

If you fall prey to presenting the logo in the title slide, the rest of the conversation will steer towards why they like certain aspects of the logo or not and why it should be accepted or discarded, rather than a reasonable story explaining each of your design decisions.

Mistake #4 – Ignoring the Feedback

Delivering a logo design presentation doesn’t automatically imply the customer accepts the logo. A back-and-forth process of changes may be triggered instantly, where the designer must clearly state the agreed revisions per contract on that logo. Then, a new meeting should be scheduled where the designer will answer the customer’s requirements.

Safely keep copies of your previous presentations to protect yourself against misunderstandings. These logo presentation templates save you time and document your decisions and what you present to your customer on one specific date. If one revision requires going back to a previous version of the design, bring that particular presentation file to the front and explain why it was initially rejected and the changes the customer requested.

Take a look at this selection of PowerPoint templates and Google Slides themes that can fit your logo presentation needs. You can also find comprehensive corporate identity presentation templates that follow the brand identity and brand guidelines, ensuring a cohesive presentation of your company’s visual brand to stakeholders.

1. Logo Presentation PowerPoint Template

An all-in-one solution that lists the tools required to create a captivating logo presentation. In a clear timeline format, this logo presentation deck can help us structure the story that backs up the logo creation process – ideal for those who prefer to omit hand-drawn illustrations and stick to the final digital files. We can also find a slide that gives guidelines on the typography to pair your logo, preferred color palette and ideal use size of the logo.

Use This Template

2. Branding Process Logo Presentation Slide Deck for PowerPoint and Google Slides

For larger projects that require full guidance on every aspect of the brand identity, this slide deck contains tools such as surveys, roadmaps, brand logo options, and more. Presenters can use this PPT slide deck to attend the initial meetings for findings about which direction should the logo creation process take.

3. One-pager Logo Creative Brief PowerPoint Template

After your initial meetings with the customer conclude, it is time to put your hands into logo creation, but how do you express the ideas gathered with pen and paper to your team in a clear, easy-to-understand format?

Meet this one-pager creative brief, ideal for reference, and check all the aspects your logo creation process should cover. This document can be shown in your logo presentation as part of the background research done, as it contains a summary of the ideas agreed with the customer.

A logo presentation may divert from the usual format of presentations as it combines aspects like factual data with design decisions and the reasoning behind them. Presenters should approach this type of presentation as not a final product but a series of iterations that will result in an end product. The logo presentation then becomes a collaborative project between the designer and the customer, where the designer needs to keep an open mind to allocate new ideas or present a past concept from a different perspective.

Like this article? Please share

Logos, Presentation Approaches Filed under Design

Related Articles

Filed under Design • March 27th, 2024

How to Make a Presentation Graph

Detailed step-by-step instructions to master the art of how to make a presentation graph in PowerPoint and Google Slides. Check it out!

Filed under Presentation Ideas • February 29th, 2024

How to Make a Fundraising Presentation (with Thermometer Templates & Slides)

Meet a new framework to design fundraising presentations by harnessing the power of fundraising thermometer templates. Detailed guide with examples.

Filed under Presentation Ideas • February 15th, 2024

How to Create a 5 Minutes Presentation

Master the art of short-format speeches like the 5 minutes presentation with this article. Insights on content structure, audience engagement and more.

Leave a Reply

• Slide Library
• Slide Library for PowerPoint
• Downloadable slides and shapes
• Slide Library search
• Search Library via shortcut keys
• Slide Library update alerts
• Rename or delete objects
• Share Slide Library
• Save slides or shapes to Slide Library
• Save presentation to Slide Library
• Manage Templates
• View all templates and set default
• Agenda Wizard
• Create Agenda Slides
• Update Agenda Slides
• Agenda Slide Numbering
• Navigate via Agenda
• Table of Contents
• Import Agenda Items
• Save Agenda Format
• Manage Colors
• Color Palette Toolbar
• Customize Color Toolbar
• Apply fill with outline color
• Recolor Charts
• View RGB color values & names
• Theme Color Tints and Shades
• Share Color Palette with team
• Insert Shapes
• Standard PowerPoint shapes
• Callouts / Speech Bubbles
• Hand Drawn Circles
• Harvey Balls
• Create Mini Slides
• Move to Multiple Slides
• Right Facing Centered Triangle
• Status Indicators
• Arrange and Align Shapes
• Select same color or size
• Select shapes by attribute
• Align shapes
• Align to first selected shape
• Choose Align anchor point
• Align using shortcut keys
• Copy paste position multiple shapes
• Straighten Lines
• Swap positions
• Distribute evenly
• Set Horizontal Gaps
• Set Vertical Gaps
• Squeeze or expand gaps
• Remove gaps
• Group Objects by Row
• Group Objects by Column
• Send to back, bring to front
• Send backward, bring forward
• Flip or rotate
• Group, ungroup and regroup
• Edit Shapes
• Same height, same width
• Copy paste position, size
• Resize shapes
• Slice shapes
• Multiply shapes
• Stretch shapes and fill gaps
• Toggle line weight and style
• Change margins toggle
• Chevrons same angle
• Paragraph Styles
• Save Paragraph Styles
• Apply Paragraph Styles
• Use PowerPoint Indent Increase/ Decrease to apply bullet styles
• Reset Paragraph Styles
• Ticks and Crosses bullets
• Paint Formatting
• Advanced Format Painter
• Position & Size Painter
• Table Format Painter
• Style Painter
• Text Format Painter
• Change Shape Painter
• Chart Format Painter
• Angles & Curves Painter
• Animation Painter
• Cycle Accent Colors
• Format Text
• Fit text to textboxes
• Wrap Text Toggle
• Merge Textboxes
• Split Textboxes
• Increase/ Decrease Font size
• Change Text Case
• Color Bold Text
• Delete Text or Replace
• Insert Superscript text
• Format Tables
• Create table from text boxes
• Convert table to text boxes
• Convert text to table
• Insert columns and rows
• Paste Excel data without source formatting
• Paste Excel data into text box tables
• Export Table or Box Table Data to Excel
• Set cell margins
• Express Table layout
• Table stripes
• Autofit columns
• Evenly space columns
• Align shapes over tables
• Harvey Balls for Tables
• Status Indicators for Tables
• Customizable PowerPoint Shortcuts
• Extra PowerPoint shortcuts
• Add PowerPoint shortcuts
• Search shortcut keys
• Reassign PowerPoint shortcuts
• Reset PowerPoint shortcuts
• McKinsey PowerPoint shortcuts
• F4 or Ctrl+Y redo or repeat
• Printable PowerPoint Shortcuts PDF
• How to Print a Custom Shortcuts list
• Search Shortcut Keys
• Searchable PowerPoint Shortcuts list
• Format Toolbar Overview
• Format Toolbar Layout Options
• Lock or Unlock Objects
• Lock objects
• Lock objects to the Slide Master
• Unlock objects
• Proofing Tools
• Check Formatting
• Check Fonts
• Check Template
• Check Slide Layout
• Check Content
• Check Punctuation & Spacing
• Reduce File Size
• Flip Slides
• Set Proofing Language
• Change set language for PowerPoint presentations
• Slide Numbering
• Manage Slide Numbering
• Slide Numbers with totals
• Add words to Slide Numbers
• Change Starting Slide Number
• Skip Slide Numbers on Hidden Slides
• Slide Navigator
• Footers & Footnotes
• Filename Footer
• Enlarge Footnotes
• Refine Slides
• Add summary slide
• Format slide title
• Display No Fly Zone
• Send slide to appendix
• Camouflage mode
• Format Painter
• Set Grayscale
• Format Images
• Compress file size
• Format Charts
• Charts Toolbar
• Config Options
• Customize Settings
• Dark Mode Display
• Review Slides
• Customizable Status Stamps
• Sticky Notes
• Tag slides with filename and page number
• Share Slides
• Email selected slides in PPT or PDF format
• Print selected slides
• Save selected slides
• Slide Library for Teams
• Team Slide Library
• Create multiple Team Slide Libraries
• Synchronize Team Slide Libraries
• Synchronize Team Slide Library to your company Dropbox/ Box/ OneDrive folder
• Updating your Team Slide Library
• Import entire presentation to the Slide Library
• Share Slide Library with a colleague
• Share Custom Settings
• Share Custom Settings with Team
• Getting Started
• Getting started with PPT Productivity add-in for PowerPoint
• Downloadable PowerPoint Elements for Slide Library
• Tutorial - How to Create Custom Paragraph Styles for PowerPoint
• Can I use PPT Productivity on a Mac?
• PPT Productivity Basic Tools Tutorial
• PPT Productivity Plus Tools Tutorial
• New Features
• August 2023 update: Color Toolbar enhancement, new icons and more
• February 2023 update: New Slide Libraries available to download!
• January 2023 Update: Agenda Wizard, Format Painters + More
• How to copy and paste formatting in PowerPoint
• PowerPoint How To
• What are the most popular PowerPoint shortcuts?
• Where are PPT templates stored? Finding templates in PowerPoint
• Pasting data into a PowerPoint table without source formatting?
• Consulting Toolkit
• How to create effective consulting slides using Minto Principles
• Missing the McKinsey PowerPoint Shortcuts?
• Missing the Accenture QPT for PowerPoint?
• Missing the BCG PowerPoint Tools?
• Missing the Bain Toolbox for PowerPoint?

How to add Stamps or Stickers to PowerPoint slides?

• Looking for a Consulting PowerPoint Toolbar?
• Top 10 PowerPoint Hacks / Shortcuts used by strategy consultants
• PowerPoint Tips

How to insert Company Logos in PowerPoint Slides

• January 16, 2023

Company logos are the visual representation of a brand, encapsulating its identity and creating recognition among audiences. Whether you want to insert your company logo to a PowerPoint slide, or the logos of competitors, suppliers or customers. This blog post provides a step by step guide to adding company logos to your PowerPoint presentation. There are also additional tips for users of PPT Productivity's add-in for PowerPoint who can save logos to the PPT Productivity Slide Library Toolbar for PowerPoint.

Choose the Right Logo Format

It's important to have the right file format. Ideally, you should have your logo available in high-resolution vector formats such as SVG, EPS, or AI. These formats allow for scalability without compromising the image quality (note that this is more important if you will be projecting your presentation to a large screen, or if you plan to enlarge the logos to feature prominently on your slides). If you only have a raster image format like PNG or JPEG, ensure it is of sufficient resolution to avoid pixelation when resized.

Inserting a Logo as an Image

The most straightforward method to add a company logo to a PowerPoint slide is by inserting it as an image. To do this:

Step 1. Open your PowerPoint presentation and navigate to the slide where you want to insert the logo.

Step 2. Go to the "Insert" tab in the PowerPoint ribbon.

Step 3. Click on the "Pictures" or "Images" button and locate the logo file on your computer.

Step 4. Select the logo file and click "Insert."

Note that by default, the logo will be inserted in its original size. Resize and reposition it as needed by dragging the corners or using the formatting options in the "Picture Format" tab. If you're adding multiple logos to a slide (eg to show a group of competitor or customer brands), you can use PPT Productivity's same height + same width feature button to make all logos the same size.

Adding a Logo to the Slide Master

If you want the company logo to appear consistently on all slides in your presentation, it's best to add it to the Slide Master. This approach ensures that the logo remains in the same position and maintains its formatting throughout the entire presentation. To do this:

Step 1. Go to the "View" tab in the PowerPoint ribbon. Step 2 . Click on "Slide Master" to access the Slide Master view.

Step 3. Locate the "Master Slide" or "Layout" where you want to add the logo.

Step 4. Insert the logo as an image, following the steps mentioned earlier. e. Resize and reposition the logo as desired, keeping in mind that it will appear on every slide.

Step 5. Once you're done, exit the Slide Master view to return to the normal slide view.

Linking to an External Image

To maintain consistency across multiple presentations or to update the logo universally, you can link your PowerPoint slide to an external image file. This way, any changes made to the logo file will be automatically reflected in all presentations. To do this:

Step 1. Insert the logo as an image using the steps mentioned earlier.

Step 2. Right-click on the inserted logo and select "Format Picture."

Step 3. In the "Format Picture" pane, navigate to the "Picture" or "Image" tab.

Step 4. Click on the small arrow next to the "Insert Picture" option.

Step 5. Choose the "Link to File" option and browse for the logo file on your computer.

Step 6. Select the logo file and click "Insert."

Step 7. Resize and reposition the logo as desired.

However - if you choose to link to an external image file, you must remember to keep the logo file in a consistent location accessible to all presentations, to maintain the link.

Customizing Logo Transparency and Effects

To further enhance the visual appeal of logos you have added to your PowerPoint slides, you can utilize various formatting options. These include:

Adjust Transparency: Right-click on the logo and select "Format Graphic." In the "Format Picture" pane, navigate to the "Picture" or "Image" tab and adjust the transparency slider to the "Picture" or "Image" tab. When you adjust the transparency slider, you can create a subtle through to fully transparent effect.

Apply Picture Effects: In the "Format Picture" pane, explore the "Picture Effects" tab to add shadows, reflections, glows, or other effects to the logo. Choose effects that align with your presentation's overall style and design.

Using PPT Productivity Slide Library to save Logos

If you're a PPT Productivity Power Tools user, you can also save company logos to your Slide Library Toolbar to make it easy to add them to presentations. Once saved in your Slide Library Toolbar, logos (as well as any other saved slides, shapes or images) can be quickly added to any presentation.

Want to see our tools in action?

Book a personalized demo with our PowerPoint professionals

Download 30 Day Free Trial

Download your 30 day free trial - Microsoft Office for Windows

Related productivity tips

Looking for PowerPoint stamps and stickers? Perhaps you’ve come out of one of the top tier ...

Add Sticky Notes to PowerPoint Slides - Four Colors

PPT Productivity PowerPoint add-in has been updated to improve the appearance of our sticky notes ...

Set PowerPoint Proofing Language for all slides or a selection

Easily set all your existing slides to the same language in PowerPoint using PPT Productivity ...

How to Add Your Slides Logo to a Stellar Presentation

Ready to Get Your Logo?

Logos can be used everywhere and are great for personal branding. However, arguably the most important place to put your logo is in a new or existing presentation.

Online and offline presentations are tried-and-true ways a person or business can increase brand awareness, promote a product or service, and acquire new customer leads.

Further, presentations can even be used at family gatherings and nonprofit events. Regardless, you can take a presentation to the next level by inserting a logo into one – or more – of the slides.

To ensure that you’re properly adding your slides logo to your presentation software, we’ve outlined a step-by-step guide on how to insert your logo into the leading presentation creators. We’ll alos cover where to put a logo in a company presentation. You’ll be presenting your personal brand in no time!

Microsoft PowerPoint

Microsoft PowerPoint is the most well-known and widely used presentation software on the market. And for good reason. It was one of the first ever created and has been consistently updated and modified by Microsoft.

If you’ve ever sat through a company meeting or watched a slideshow of family pictures, chances are you were looking at a PowerPoint presentation . So, it’s therefore extremely important that you know and understand how to add a logo to PowerPoint.

This way, you can personalize and brand each one of your presentations so people remember your company logo. To help, we’ve outlined the steps needed to add your beautiful logo to a PowerPoint presentation.

1. Open the PowerPoint presentation you want by finding the existing file on your computer. If you want to start a new one, simply open the PowerPoint program or application.

2. Once the correct PowerPoint presentation file is opened, navigate to “Slide Master” by clicking “View” in the upper menu and then moving the cursor over to “Master” and then “Slide Master.” Click the “Slide Master” button.

3. This will bring up the “Slide Master” menu, seen below.

4. Navigate to the “Home” menu to the right of the “Slide Master” menu and click on the “Picture” icon to the right side of the menu ribbon, highlighted below.

5. From there, navigate to the logo file on your computer and click “Insert.”

6. This will insert your logo into the Slide Master, seen below.

7. From there, all you have to do is click on the logo and drag it to the position you want and then resize it by dragging the corners until it reaches your desired size.

8. Navigate to the “View” menu at the far right of the menu ribbon and then click “Normal” on the far left of the menu, highlighted below. Congratulations! Your logo will now show up in your desired location on each slide.

Prezi, if you haven’t heard, is quite possibly the most robust and interactive presentation software available. With a Prezi, your presentations can spin, zoom in, zoom out, and add cool transitions to your slides.

The best part? It’s free! Yes, you read it right. However, all free Prezi’s are publicly viewable, so if you want to be covert with your presentations, you can subscribe for around $5.00 a month. It’s also a web app, so unlike PowerPoint, which is a downloaded program on your computer, you can access your Prezi’s wherever there’s a web browser and Internet access.

To help make your Prezi even more amazing, we’ve outlined the steps needed to add your personal logo.

1. Log into Prezi.com and click on your existing Prezi or create a new presentation by clicking “Create a New Prezi” in blue, below.

2. Once you’ve opened your Prezi, you’ll see a similar layout to the PowerPoint presentations you’re probably used to, seen below.

3. Now, Prezi’s are really cool in that they’re technically one large page, and then each slide essentially zooms into a part of the page. So, for example, each one of the round gray circles you see would be a slide in the presentation.

This means that you can choose where you want to add your logo. If you want to add a logo to the leftmost circle, for example, start by double-clicking on the circle itself. This will zoom in on the desired area.

4. From there, navigate to the “Insert” tab in the top-middle of the screen, next to “Customize,” to bring up a drop down menu. Click the “Image” option to insert an image.

5. This will bring up all the files on your computer. Find your logo file and click “Open.”

6. This will insert your logo into the Prezi.

7. From there, you can move it and resize it by clicking on the logo and using the plus, minus, and hand buttons. Great! You’ve added your logo to your amazing Prezi. Just remember, since a Prezi is technically one large image, you’ll have to add it in each slide you want it to be displayed.

Ok, ok, don’t let the name fool you. PowToon is a great alternative to free PowerPoint templates and Prezi. In fact, it’s known for its great ability to make explainer videos, infographics, and interactive presentations.

It’s also really intuitive, easy to use, and is also a web app, so you can access it anywhere. To help you insert your logo and make an amazing PowToon presentation, we’ve included instructions on how to do so.

1. Head over to PowToon.com and log into your account. From there, choose to either edit an existing presentation or start a new one. Click the blue “Edit” button under the “Start From Scratch” option in the upper left corner to get started.

2. This will bring up a new presentation for you to edit.

3. From there, navigate your cursor over to the side menu and click the image button at the bottom, highlighted in gray below.

4. This will bring up the “Images” menu, where you can upload your logo. To do so, click the blue “Upload Images” button in the upper left corner.

5. Now find the logo file on your computer and click “Open.”

6. This will add your logo to your library. Once it’s added, click on the logo and then click the blue “Insert Image” button.

7. Great! Your logo is now inserted into your slide. Move and resize it by clicking on the logo and dragging it around. However, you’ll need to do this for each slide.

Google Slides

Google Slides is an elegant presentation tool brought to you by Google. Similar to Prezi and PowToon, it’s an all-online tool that you can access from anywhere. However, you’ll need a Google account to create one.

If you have a Gmail account, this is a great option because it’s set up very similar to PowerPoint but is super easy to access and update. So, to help you add a logo to your Google Slides theme , we’ve outlined instructions below.

1. Start by accessing your Google Slides in your Gmail account and clicking the “Blank” document with a giant “+” sign in the upper left corner.

2. This will take you to a presentation interface that looks eerily similar to PowerPoint, shown below.

3. Navigate to the slide you want to add your logo to, and move the cursor up to the Image button in the top menu bar, highlighted with the word “Image,” seen below.

4. This will take you to the “Insert Image” menu where you can upload our logo by clicking the blue “Choose an Image to Upload” button.

5. Once you click the button, find the logo file on your computer and click “Open.”

6. This will insert your logo directly into the slide you selected. From there, move and resize the logo by clicking on the image and dragging it around. Boom! You’ve inserted your logo into a Google Presentation. Just remember you’ll have to do this for each slide you want.

Keynote is the brainchild of Apple and is very similar in feel and navigation to PowerPoint. In fact, it’s almost exactly the same. It’s also exclusive for Macs and is the only piece of software on our list that costs money, save for PowerPoint. We, therefore, won’t go too far into it.

However, if you enjoy using Keynote and want to know how to add a logo to your presentation, don’t worry! We’ve still got you covered. Simply head to the PowerPoint section above and follow the steps with your Keynote presentation. You’ll have a branded logo in your presentation in no time!

Rashana Ahluwalia is a writer at GraphicSprings, specializing in branding, marketing, and entrepreneurship. With a passion for creative expression, her articles provide valuable insights for businesses striving to stand out.

• Logo animation , Presentation

What is logo branding presentation?

• August 6, 2022

Branding has become crucial in today’s cutthroat business environment. A well-made brand identity can help you stand out from competitors and establish long-term customer trust. Your brand’s identity revolves around your logo, a visual manifestation of your brand. A logo’s presentation requires equal attention to its creation. This article introduces you to the logo branding presentation and its impact on Presentation design services .

Table of Contents

What is a Logo Branding Presentation?

Logo branding presentation refers to how a company or brand introduces, showcases, and promotes its logo to the target audience, both visually and contextually. It involves strategically using the logo in various mediums, such as print materials, digital platforms, product packaging, and presentations, to reinforce the brand’s identity and message. The logo branding presentation goal is to create a cohesive and memorable brand image that resonates with the audience.

Importance of Logo Branding Presentation

• First Impression: Your logo is often the first point of contact between your brand and potential customers. A well-crafted presentation ensures that this initial encounter leaves a positive and lasting impression.
• Brand Recognition: Consistency in logo branding presentation enhances brand recognition. When people see your logo across different mediums and contexts, they associate it with your brand, fostering trust and familiarity.
• Professionalism: A polished and thoughtfully presented logo conveys professionalism and attention to detail. It instills confidence in your brand, which is especially crucial in competitive markets.
• Storytelling: Effective logo branding presentation allows you to tell the story behind your brand. This storytelling can connect your audience emotionally, making your brand more relatable and memorable.
• Versatility: A well-designed logo should work seamlessly across various applications and mediums. This adaptability ensures your brand can maintain its visual impact in different contexts.

1-Understanding the Significance of Logo Branding Presentation

Before diving in, let’s begin by understanding why logo branding presentation is essential. Potential customers’ initial impression of a brand is often formed through their encounter with the logo. Your online presence includes business cards, social media accounts, and product labels. How you display your logo can significantly impact how well your audience recalls and relates to your brand amid fierce rivalry.

2-Know Your Audience

A deep understanding of your target market is essential to creating an impactful logo branding presentation.

• Who are they? 
• What are their preferences? 
• Logo emotional impact: What do you want? 

Resonating with one’s audience requires understanding their values and tastes. A children’s toy company logo needs a fun, vibrant, and imaginative design. Professionalism and trustworthiness should radiate from a law firm’s logo branding presentation.

3-Consistency is Key

Consistency is the cornerstone of successful branding. Your logo branding presentation should align with the overall brand identity you’ve established. This means using the same colors, fonts, and design elements in your logo throughout your presentation materials. Consistency reinforces brand recognition and helps create a cohesive and memorable brand image.

4-Choosing the Right Presentation Medium

The medium in which you present your logo branding plays a significant role in its perception. Consider the following options:

• Print Materials: Business cards, brochures, and flyers are excellent mediums for showcasing your logo. Ensure that the colors and design elements are consistent with your brand.
• Digital Platforms: Your website, social media profiles, and email signatures are digital spaces where your logo will appear. Ensure it’s optimized for these platforms and looks sharp on various screen sizes.
• Product Packaging: If your logo will be on product packaging, the presentation should complement the product’s style and target audience.
• Presentations and Pitches: Your logo should be prominently displayed in your presentation materials when presenting your business to potential clients or investors. This reinforces your brand’s professionalism.

5-Storytelling with Your Logo

More than just a graphic, a logo tells a story. By telling the tale of how your brand emerged, you can highlight it during a logo branding presentation. The symbolism in our logo, the history of our company, and the values we hold near and dear are of great significance. The narrative of a brand has the power to generate devoted followers when consumers relate.

6-High-Quality Visuals

Presentation materials should always be of the highest quality. Whether it’s printed materials or digital assets, invest in professional design and printing services. A pixelated or poorly printed logo can tarnish your brand’s reputation and give the impression of amateurism.

7-Adaptability and Versatility

Your logo should be versatile enough to work across various applications. It should look great in full color and in black and white. It should be scalable without losing its integrity. The adaptability of your logo ensures that it can be effectively used in different contexts without compromising its visual impact.

8-Solicit Feedback

Before finalizing your logo branding presentation, seek feedback from trusted colleagues or friends. They can provide valuable insights and catch any potential issues you might have missed. Fresh eyes can offer a different perspective on how your logo and presentation materials are perceived.

9-Keep It Simple

In the world of logo branding presentation, less is often more. Avoid cluttering your materials with unnecessary elements. Keep your message concise and focused. A clean, uncluttered presentation makes your logo shine and leaves a lasting impression.

10-Evolve and Adapt

Your logo branding presentation may need to do the same as your business grows and evolves. Don’t be afraid to refresh your branding materials to stay current and relevant. However, be cautious about making drastic changes that could confuse your existing customer base.

The Presentation Flow

Every time we present logo concepts to clients, WE follow the same general flow of the presentation. This helps keep things organized and ensures that WE hit all the key points we want to make. so, WE collect a brief overview of the presentation flow in 4 steps:

Step 1) Pre-Framing

Step 2) objectives and strategy, step 3) review insights from discovery, step 4) begin designing.

I’ll go into more detail on each of these steps below.

The first step in every project is to set a strategy for myself. We briefly introduce who we are, what we do, and why we are the exact right person.

 There is another thing if you want to talk about the process; this is going to help you to say what you exactly mean and help the client to understand it.

Finally, WE want to mention that you’ll want to set some ground rules for the presentation. For example, you might ask the client not to interrupt you until you’ve had a chance to present all of the concepts.

So take a look at the 6 steps in designing a logo:

1) First, we feel it’s better to mention this one. Research your client and their industry. We guess it may come to your mind what exactly means we are talking about this question: What are their values? What does their target market look like? What is their competition doing? We mention these factors for a reason cause all of these factors will help you to develop a logo that is uniquely suited to your client.

2) Secondly, now you know your client’s needs, so we are starting our job. It’s time to start generating ideas. Get out a pen and paper and start sketching! Try to come up with as many ideas as possible, even if they initially seem far-fetched.

3) Now, you have a decent selection of ideas, so fortunately, it’s time to start refining them. I’m discussing these questions: what concepts best represent your client’s brand? What designs are the most visually appealing? Narrow your choices to a handful of logos you feel confident about.

4) Finally, we had to start working on the final design. So, we need to put our artistic skills to the test.

 But I think it’s much better to remember to keep our client’s brand in mind as we’re designing, and we shouldn’t be afraid to experiment with color, typography, and other elements.

5) Our most important job starts When you have a few final designs that you are okay and happy with. It’s our time to present it to our clients, but have these two notes from me: first, make sure to walk them through your thought process behind each design, and second, answer any questions they may have

6) After you’ve presented your designs to the client, it’s time to make any necessary revisions. This is usually just a matter of making small tweaks here and there until the client is delighted. And once that’s done, you’re all finished! Congratulations, you’ve just designed a logo.

These 6 points we mention below are the basics of designing a logo. I’m sure there is much more important information about this topic, but we guess this could be enough for a good start.

How do we define good (and bad) design?

Unfortunately, as we searched before, there isn’t a single answer to this question cause what we call good differs from person to person. Of course, we can mention some general points that most designers can agree on.

Some things that are usually considered good design include:

• Aesthetically pleasing: This is probably the most subjective criterion, but generally, good design should be visually pleasing.
• Functional: Good design should be practical and serve its purpose. It should be easy to use and understand.
• Usable: Good design should be user-friendly and accessible to many people.
• Memorable: Good design should be memorable and distinctive.
• On brand: Good design should accurately reflect the client’s brand identity.

Some things that are usually considered bad design include:

• Cluttered: Bad design is often too busy and crammed with many elements. This can make it difficult to understand and use.
• Confusing: Bad design can be confusing and frustrating to use. It might not make sense logically, or the instructions might not be clear.
• Boring: Bad design is often dull and uninspired. It doesn’t capture the viewer’s attention or interest.
• Unusable: Bad design can be unusable because it’s too difficult to use or because it doesn’t work properly.
• Off-brand: Bad design can be off-brand, either because it doesn’t accurately reflect the client’s identity or uses inappropriate or offensive imagery.

We guess you know much better about good designs now, so it’s time to think about your objectives and strategy. So we will check out this question together. What are your goals for this project? What do you want to achieve? And how are you going to go about achieving it?

Let’s check out Some common objectives for logo design projects, including:

• Create a distinctive and recognizable logo that accurately represents the client’s brand.
• Develop a logo that can be used across multiple platforms and applications.
• Create a logo that is simple and easy to remember.
• Design a logo that can be easily reproduced and scaled to different sizes.
• Your strategy will depend on your specific objectives, but there are a few general things to remember.
• We believe our strategy depends on our specific objectives, but WE can mention a few things to remember.

First, make sure you have a good understanding of the client’s business, target audience, and brand identity. This will help you make informed decisions about the design.

Second, consider how to use color, shape, and typography to create a distinctive and memorable logo.

And finally, don’t be afraid to experiment! Try out different ideas and see what works best.

Now it’s time to start putting your ideas into practice. But before you begin designing, reviewing the insights you gathered during the discovery phase is essential. This will help ensure your designs are on target and aligned with the client’s needs and objectives.

Some things to keep in mind as you review your insights include:

• The client’s business: What does the client do? What are their products or services? What are their values and mission?
• The target audience: Who is the client’s target audience? What are their demographics? What are their needs and wants?
• The client’s brand identity: What does the client want their brand to be known for? What are their brand values? What is their existing visual identity?

Remember these things as you begin designing, and refer back to your insights if you ever get stuck.

Our last step is to start designing! Begin by exploring different concepts and ideas. You can Try out various color schemes, shapes, and typography. And don’t be afraid to experiment! The best way to find out what works for you is to try something new. We want you to focus on making the logo simple and easy to understand.

Logo branding presentations require attention to detail in the realm of design. How a company presents its logo will determine whether it leaves an excellent or poor first impression. Brand identity, narrative, and evolution should be considered when you remind yourself to stay loyal to your business. A well-made and imaginatively displayed logo can result in a long-lasting effect on consumer thinking, allowing you to distinguish yourself in a crowded business environment.

How do logos promote brands?

Logos are your brand’s footprint in business and make it more recognizable. People recognize logos immediately, which can benefit a competitive market. The customers remember your brand, and making it stand out with a recognizable logo can help. 

Is logo presentation a part of brand strategy?

Logos are one of the most important parts of branding but not the only part of branding. A complete branding strategy incorporates not just logos but all public outreach. Still, it isn’t easy to separate a logo from branding because logos represent the entire branding strategy.

• Graphic Design , UI-UX

How to Become a Motion Graphic Designer?

A Brief Overview of Lean UX

UX Strategy and Its Components

you'r more than welcome

7 days a week, 9:30 AM – 5:30 PM

contact info

[email protected] +351910923549

• LB07129, Jebel Ali Freezone, Dubai, UAE

Got a Project?

We’re a team of creatives who are excited about unique ideas and help companies to create amazing identity by offering wide range of digital services

© 2021 All rights reserved.

Be the first one who knows about updates!

enter your email address 📩

Welcome to the club 🎉.

From now on, Temis will inform you of its most valuable content and offers. You can also subscribe to this list at the moment. We will also protect your privacy

Leaked presentation reveals Microsoft's astounding plan to ramp up data-center capacity for the AI boom

• Microsoft's data-center capacity jumped in recent quarters, a leaked internal presentation shows.
• The company is planning even faster data-center growth in the coming quarters.
• Microsoft delivered "record-level GPU capacity," according to the presentation.

Microsoft significantly expanded its data-center capacity recently and plans to ramp up growth to astounding levels going forward, according to an internal document obtained by Business Insider.

Since July 2023, the start of Microsoft's latest fiscal year, the company delivered more than 500 megawatts of new data-center capacity , the document disclosed.

This document was part of a confidential slide deck from the company's Cloud Operations and Innovation team that was presented earlier this year.

Under the heading "Commercial Cloud and AI Demands: Fueling our Expansion," the document said Microsoft surpassed 5 gigawatts of total data-center installed capacity in the first half of its latest fiscal year.

The rise of generative artificial intelligence and huge foundation models is fueling a new data-center boom . Microsoft is leading the way through its partnership with OpenAI , the startup behind ChatGPT and GPT-4 .

These AI models need to be trained on mountains of data and then fine-tuned intensely. That takes thousands of GPUs and a pile of other related gear that's housed in huge data centers. These facilities use so much power that their capacity is measured in megawatts and gigawatts of electricity.

Shaolei Ren , an electrical and computer engineering professor at the University of California, Riverside, said Microsoft's 5 gigawatts of installed data-center capacity, if fully used, would be equivalent to Hong Kong or Portugal's annual electricity consumption.

"Astonishing speed"

It doesn't stop there. The software giant laid out even more radical growth plans for its data-center empire in the document obtained by BI.

Related stories

"With a strong Commercial Cloud business, our goal is clear," Microsoft said in this part of the slide presentation.

Microsoft wants to double new data-center capacity in the second half of its fiscal year. This runs from early 2024 to the middle of this year.

In the first half of Microsoft's 2025 fiscal year, which runs from early July through the end of 2024, the company aims to "achieve 3x growth" in new data-center capacity.

This requires Microsoft to deliver more than 200 megawatts in data-center capacity every month.

"This is an astonishing speed," Ren told BI. "This is a very large data-center capacity."

Ren said Microsoft's capacity plans suggested the company was either seeing huge demand or simply wanting to stay competitive by securing future power capacity that otherwise might be taken by competitors.

He added that this also raised questions about the environmental consequences of adding such a large data-center footprint, given the carbon emissions and water consumption of the facilities.

A Microsoft spokesperson declined to comment.

'Record-level GPU capacity'

The company is also securing a record number of GPUs to handle new AI workloads in data centers.

In the second half of last year, Microsoft delivered "record-level GPU capacity," more than doubling its total installed GPU base, the document said, without mentioning actual numbers.

Microsoft's GPU footprint expanded into 39 additional data centers in this period, and the company now has "AI clusters" live in 98 locations globally.

Contact the reporter, Eugene Kim, via the encrypted-messaging apps Signal or Telegram ( +1-650-942-3061 ) or email ( [email protected] ). Reach out using a nonwork device. Check out Business Insider's source guide for other tips on sharing information securely.

Axel Springer, Business Insider's parent company, has a global deal to allow OpenAI to train its models on its media brands' reporting.

Watch: How tech layoffs could affect the economy

• Main content

• Atea Pharmaceuticals-stock
• News for Atea Pharmaceuticals

Atea Announces Presentation of Data Highlighting Favorable Safety Profile of Bemnifosbuvir at ESCMID Global 2024

BOSTON, April 29, 2024 (GLOBE NEWSWIRE) -- Atea Pharmaceuticals, Inc. (Nasdaq: AVIR) (Atea), a clinical-stage biopharmaceutical company engaged in the discovery and development of oral antiviral therapeutics for serious viral diseases, today announced the presentation of Phase 1 data highlighting the safety profile of bemnifosbuvir, an oral nucleotide polymerase inhibitor, at the European Society of Clinical Microbiology & Infectious Diseases Global 2024 (ESCMID, formerly ECCMID), which is taking place April 27-30, 2024 in Barcelona, Spain.

“The results presented at ESCMID further support the favorable safety profile for bemnifosbuvir by demonstrating the lack of cardiotoxicity in healthy participants,” said Jean-Pierre Sommadossi, PhD, Chief Executive Officer and Founder of Atea Pharmaceuticals. “Our goal is to address the substantial unmet need for the treatment of COVID-19 and hepatitis C virus (HCV), which continues due to the limitations of available treatments. During the second half of 2024, we look forward to reporting results for bemnifosbuvir from our Phase 3 SUNRISE-3 trial for COVID-19 and results for the combination of bemnifosbuvir and ruzasvir from our Phase 2 trial for HCV.”

Details for the poster presentation are as follows:

Poster Number: P0419 Abstract Number: 2927 Date and Time: April 27, 2024, 12:00 PM CET Title:  A Phase 1, Concentration-QTc Analysis Shows Bemnifosbuvir Does Not Alter Cardiac Repolarization

In this study, eligible healthy participants 18–65 years of age (n=42) were enrolled into multiple ascending dose cohorts and randomized to receive 550 mg, 825 mg or 1100 mg twice-daily oral bemnifosbuvir or matching placebo.

Results showed that the studied doses did not have any clinically relevant effect on cardiac repolarization, heart rate, PR interval (time between atrial depolarization and ventricular depolarization), or QRS (ventricular depolarization) duration. The results also demonstrated that a QTc effect (the duration of the QT interval adjusted for the participant’s heart rate) greater than 10 milliseconds (established threshold of regulatory concern) is unlikely across the full observed plasma concentration ranges of bemnifosbuvir and its metabolites.

These clinical data confirm the preclinical in vitro and in vivo study results, suggesting bemnifosbuvir has a low potential for cardiotoxicity with no predicted arrhythmic QTc-interval prolongation or inhibition of the human mitochondrial DNA-directed RNA polymerase.

About Bemnifosbuvir for COVID-19

The global Phase 3 SUNRISE-3 trial is evaluating bemnifosbuvir, an oral nucleotide polymerase inhibitor, or placebo for the treatment of COVID-19. SUNRISE-3 is a randomized, double-blind, placebo-controlled trial.

In March 2024, Atea completed enrollment of SUNRISE-3 with over 2,200 high-risk patients in the bemnifosbuvir monotherapy cohort. The primary endpoint of the trial is all-cause hospitalization or death through Day 29 post-treatment in the monotherapy cohort. In addition, secondary endpoints will measure patient outcomes in the trial through Day 60 post-treatment.

Bemnifosbuvir targets the SARS-CoV-2 RNA polymerase (nsp12), a highly conserved gene which is responsible for both replication and transcription of SARS-CoV-2. Bemnifosbuvir has a unique mechanism of action, with dual targets consisting of chain termination (RdRp) and nucleotityltransferase (NiRAN) inhibition, which have the potential to create a high barrier to resistance.  In vitro  data confirmed that bemnifosbuvir is active with similar efficacy against all variants of concern and variants of interest that have been tested, including Omicron subvariants BA.4, BA.5, XBB, EG.5.1 and JN.1.

About Bemnifosbuvir and Ruzasvir for Hepatitis C Virus (HCV)

Atea is currently conducting a global Phase 2 clinical trial of bemnifosbuvir in combination with ruzasvir, an oral NS5A inhibitor, in treatment-naïve, HCV-infected patients either without cirrhosis or with compensated cirrhosis. This study is designed to evaluate the safety and efficacy of eight weeks of treatment with the combination consisting of once-daily bemnifosbuvir 550 mg and ruzasvir 180 mg.  Up to approximately 280 HCV-infected, treatment-naïve patients across all genotypes (GT), including the lead-in cohort of 60 patients without cirrhosis, are expected to be enrolled in this Phase 2 clinical trial.

The primary endpoints of the study are safety and sustained virologic response (SVR) at Week 12 post-treatment (SVR12). Other virologic endpoints include virologic failure, SVR at Week 24 post-treatment (SVR24) and resistance. Results from the 60 patient lead-in cohort demonstrated a 98% SVR4 rate across GT from 58 of 59 patients, which include a patient with poor adherence who did not achieve SVR4 and exclude one patient who did not attend the Week 4 post-treatment follow-up. 

In in vitro studies, bemnifosbuvir has been shown to be approximately 10-fold more active than sofosbuvir (SOF) against a panel of laboratory strains and clinical isolates of HCV GT 1–5.  In vitro  studies have also demonstrated bemnifosbuvir remained fully active against SOF resistance-associated strains (S282T), with up to 58-fold more potency than SOF. The pharmacokinetic (PK) profile of bemnifosbuvir supports once-daily dosing for the treatment of HCV. Across both HCV and COVID-19 programs, bemnifosbuvir has been administered to over 2,100 subjects and has been well-tolerated at doses up to 550 mg for durations up 12 weeks in healthy subjects and patients.

Ruzasvir has demonstrated highly potent and pan-genotypic antiviral activity in preclinical (picomolar range) and clinical studies. Ruzasvir has been administered to over 1,200 HCV-infected patients at daily doses of up to 180 mg for 12 weeks and has demonstrated a favorable safety profile. Ruzasvir’s PK profile supports once-daily dosing.

About Atea Pharmaceuticals

Atea is a clinical-stage biopharmaceutical company focused on discovering, developing and commercializing oral antiviral therapies to address the unmet medical needs of patients with serious viral infections. Leveraging the Company’s deep understanding of antiviral drug development, nucleos(t)ide chemistry, biology, biochemistry and virology, Atea has built a proprietary nucleos(t)ide prodrug platform to develop novel product candidates to treat single stranded ribonucleic acid, or ssRNA, viruses, which are a prevalent cause of serious viral diseases. Atea plans to continue to build its pipeline of antiviral product candidates by augmenting its nucleos(t)ide platform with other classes of antivirals that may be used in combination with its nucleos(t)ide product candidates. Currently, Atea is focused on the development of orally-available antiviral agents for severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), the virus that causes COVID-19, and hepatitis C virus (HCV). For more information, please visit www.ateapharma.com .

Forward-Looking Statements

This press release includes “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this press release include but are not limited to the Company’s plans relating to the time of the anticipated release of the COVID-19 SUNRISE-3 clinical trial results and the HCV Phase 2 clinical trial results. When used herein, words including “expects,” “may,” “will,” “anticipates,” “plans,” and similar expressions are intended to identify forward-looking statements. In addition, any statements or information that refer to expectations, beliefs, plans, projections, objectives, performance or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking. All forward-looking statements are based upon the Company’s current expectations and various assumptions. The Company believes there is a reasonable basis for its expectations and beliefs, but they are inherently uncertain. The Company may not realize its expectations, and its beliefs may not prove correct. Actual results could differ materially from those described or implied by such forward-looking statements as a result of various important factors, including, without limitation, the important factors discussed and updated from time to time under the caption “Risk Factors” in the reports the Company files with the SEC, including annual reports on Form10-K, quarterly reports on Form10-Q, current reports on Form 8-K and other filings each of which are accessible on the SEC’s website at www.sec.gov. These and other important factors could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management’s estimates as of the date of this press release. While the Company may elect to update such forward-looking statements at some point in the future, except as required by law, it disclaims any obligation to do so, even if subsequent events cause our views to change. These forward-looking statements should not be relied upon as representing the Company’s views as of any date subsequent to the date of this press release.

Jonae Barnes SVP, Investor Relations and Corporate Communications 617-818-2985 [email protected]

Will O’Connor Stern Investor Relations 212-362-1200 [email protected]

Related Stocks

Moscow major projects

Since launching modern Russia’s largest construction program in 2011, Moscow has more than doubled its territory. To catalyze the full potential of this rapidly-growing metropolitan area of 19.5 million people, the City of Moscow’s government pays significant attention to infrastructure as one of the key pillars of urban development—with a current focus on projects that create livable and comfortable urban spaces for both citizens and tourists.

Following its first five years of projects, Moscow was given special recognition for “demonstrating outstanding strategic commitment and ambition” by the International Association of Public Transport (UITP). That period saw 50 million square meters of real estate developed, 370 social infrastructure objects built, and the metro expanded by 30 percent—including 101 kilometers of metro lines and 55 new stations. Innovative finance solutions, necessitated by the city government’s debt-free approach to development, enabled all this whilst maintaining a budget surplus and remaining a net donor region within Russia.

On 30-31 May 2018, the City of Moscow and Mosinzhproekt—a large Russian engineering, construction and project management company—hosted an Innovation Site Visit to showcase Moscow’s major projects to the Global Infrastructure Initiative (GII) community. Through roundtable discussions and site visits with project executives, participants explored where innovation and technology have enabled the step-changes that have allowed Moscow to deliver major projects on a short timeline—and how to apply these lessons to other cities and major projects.

The following insights emerged during GII’s Innovation Site Visit in Moscow:

• Establish a structure for citizen involvement. Major urban infrastructure projects are an extremely visible expenditure of taxpayer funds while also often being large disruptors of daily life. A foundation of citizen support is essential for success and requires a thoughtful engagement program. In Moscow, citizens are encouraged to participate in the planning process by steering major initiatives through the “Active Citizen” application—a portal for online referendums on topics appropriate for democratic decision-making. To date, almost 2 million citizens have cast more than 90 million votes on over 3,000 issues through the platform. The purpose of this structure is to increase the opportunity for citizen engagement and involvement with their city’s major investments.
• Manage the disruption ‘cost’. Major urban projects cannot be delivered without disrupting daily life. While citizens can be enrolled to accept the disruption as a necessary investment for a better outcome, equal attention needs to be given to managing the disruption ‘cost’ as to managing real expenditures. For example, MyStreets, a project to upgrade and enhance Moscow’s urban environment through reconstruction of streets and building façades, was disruptive to many citizens and commuters. However, through staging and swift execution, the disruption was minimized and the intended lifestyle improvements were quickly delivered to Muscovites and tourists who traverse newly styled pedestrian streets every day.
• Invest in technology to optimize sequencing. Moscow’s cohesive vision for urban transformation has allowed early investments in technology to assist future delivery. One of the first projects completed was the centrally-controlled traffic management system which can monitor traffic conditions and urban movement through more than 2,000 traffic cameras and 160,000 CCTV cameras installed across the city. Data collected on current conditions, and knowledge of planned activities, allows real-time rerouting of traffic through the city’s dynamic signage. It also allowed identification and analysis of permanent traffic flow changes that could further ease disruptions like those created by the major construction projects.

Moscow traffic speed increased over 13% in 201.

• Maximize utility of brownfield sites. A key reason the Moscow Central Circle (MCC), a new light-rail system integrated into the Moscow Metro, was completed in a record four-year period was the repurposing of existing brownfield networks which allowed the installation of modern technology on existing rail transport routes. The MCC’s 31 new stations will revitalize formerly abandoned industrial areas when its next stage of development builds an expected 300,000+ square meters of hotels, 250,000+ square meters of retail, and 200,000+ square meters of offices. This will give districts with historically poor infrastructure access a chance to develop at the same pace as the rest of the city.
• Leverage PPPs to enhance basic services. To manage public cost and investment while delivering world-class infrastructure, municipalities need access to additional financing tools. Based on a structure that took an act of federal legislation, the MCC is an example of enhancing publicly developed foundations with private services. The tracks and land are owned by the Moscow Metro, with the rolling stock subcontracted to Russian Railways under a life cycle contract with a guaranteed buyback. The innovation is that Moscow Metro is licensing the development rights of its individual stations to private investors. Though all stations will exist under the same covenants, individual investors will assume their station’s construction cost and operational risk and rewards.
• Create citizen-centric spaces. In addition to serving as open spaces, today’s city residents expect their parks to provide for entertainment and consumer services too. Many modern parks offer architectural features, charismatic vistas, and social, educational, and artistic spaces for all ages. When Zaryadye Park, an area of prime real estate next to the Kremlin was converted to parkland, an international contest resulted in 10 hectares being densely designed for this multi-function purpose. The outcome was two concert venues, restaurants, a parking garage, an entertainment complex, and a biological education center, all neatly camouflaged into a natural landscape that represents Russia’s ecological diversity.
• Innovate where needed but not excessively. Moscow’s planners and builders did not shy away from technological innovation. The MCC used weldless joint rails to create a smoother and quieter system that is easier on riders and less disruptive to residents living near the railway tracks. The retrofit designs for Luzhniki Stadium were fully modeled in building information management (BIM)—a step which identified more than 100,000 conflict points before they could escalate into project delays. However, the project teams were also careful not to force innovation where it could create unnecessary risk and complications. Instead, they delivered the massive project portfolio by tactically melding innovations with highly-proficient execution of well-known and proven methods.

Related Articles

Building smart transport in Moscow

Making the consumer case for major infrastructure

Learning from experience: How hosting the Olympics can leave a positive legacy

• All Moscow Hotels
• Most Popular
• Hotels by Class
• Quick Search
• Request Best Rates
• Recommended Hotels
• Event Planning Tips
• Moscow Meeting Space
• Request a Proposal
• Group Travel Info
• Russian Visa Info
• Request Visa Support
• Airport Transfers
• Airline & Rail Tickets
• St. Petersburg Hotels

Ritz-Carlton Hotel

• Meeting Facilities

Conference Halls

• CONFERENCE HALLS
• MEETING ROOMS

The Ritz-Carlton Moscow Hotel's large MICE venues are as sumptuously fitted as the hotel's other public spaces, combining classical opulence with state-of-the-art technical capabilities to provide unique and prestigious venues for major business meetings or banquets and celebrations.