richard stutely the definitive business plan

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The definitive business plan : the fast-track to intelligent business planning for executives and entrepreneurs

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The Definitive Business Plan: The fast-track to intelligent business planning for executives and entrepreneurs, Second Edition by Richard Stutely

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The Definitive Business Plan

The fast-track to intelligent business planning for executives and entrepreneurs , second edition, richard stutely.

PEARSON EDUCATION LIMITED

Edinburgh Gate Harlow CM20 2JE Tel: +44(0)1279 623623 Fax: +44(0)1279 431059

Website:  www.pearsoned.co.uk

First published 1999 Second edition 2002 This revised edition published in Great Britain 2007

© Richard Stutely 1999, 2002 ©

© Pearson Education Limited 2007 ©

The right of Richard Stutely to be identified as author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988.

ISBN-13: 978-0-273-71096-7

British Library Cataloguing-in-Publication Data

A catalogue record for this book is available from the British Library

Library of Congress Cataloging-in-Publication ...

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• About Richard
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Testimonials

I’ll help you to:

• Start a business.
• Grow a business.
• Bring order to a rapidly-growing business.
• Turn around a troubled business.
• Modernize a conventional business.
• Run superb projects and events.
• Maximize the potential of a not-for-profit.

Ways I can help include:

• My books, blogs, and reports.
• As a confidential advisor, mentor, consultant, or non-executive director.
• Through speeches, lectures, seminars, workshops and training.
• Download my brochure for more information (see above).
• By suggestions for improving your management techniques, your innovation, strategy, planning, marketing, operations, projects, forecasting, governance, and so on.

Best Selling Author, Consultant, Entrepreneur

Practical business expert:

• Recognized authority on business planning, strategy, economics and finance.
• Conducts corporate training.
• Lectures MBA students.
• Books are required or recommended reading at universities and MBA business schools worldwide.
• Keeps fully up-to-date with latest academic and corporate research, but operates at a wholly pragmatic and practical level.

From Powder Monkey to CEO:

• Started his career in banking, sweeping the strongroom and making the tea.
• Graduated from his banking career as Chief Economist and Advisor to the Chairman.
• Went on to run businesses of all sizes, from entrepreneurial start ups to multi-nationals.
• Along the way, he worked for investment banks and the UK Finance Ministry, gaining insight to politics, economics, and finance at the highest level.

King Maker:

• Richard wants to help you to succeed beyond all expectations.
• Advises executives and entrepreneurs on all aspects of business development.
• Clients include banks, high-tech (IT, satellite, RFID, internet start-ups) and traditional industrial, commercial, and service businesses.
• Established and emerging markets.
• Truly international experience: US, UK & Europe, Middle East, and Asia.

International Best Sellers

The Definitive Business Plan By Richard Stutely Financial Times Prentice Hall 1998, now in 3rd edition

The Definitive Guide to Business Finance By Richard Stutely Financial Times Prentice Hall 2003, now in 2nd edition

The Economist Numbers Guide By Richard Stutely The Economist Books 1992, now in 7th edition

The Economist Guide to Economic Indicators By Richard Stutely The Economist Books 1993, now in 6th edition

Published in over a dozen languages, including English, Spanish, French, German, Russian, Portuguese, Simplified Chinese, Complex Chinese, Korean, several other Eastern European languages, etc.

Other Major Books

Business Start Up in a box By Steve Parks, Richard Stutely, Steve Martin

Editor & Contributor: The Economist Desk Companion

Editor & Contributor: The Economist Book of Vital World Statistics

Created concepts only

Richard has also researched and written countless business plans, marketing plans, operating plans, project plans, feasibility studies, economic studies, white papers, technical manuals, user guides, procedural manuals, reports, and other documents.

Business Solutions

Think of me as your personal and/or virtual advisor for your business activities. Let me :

• Tweak your strategy: this usually produces a rapid improvement in the bottom-line.
• Develop, improve, review, validate your plans (eg, marketing, operating, project and funding plans); feasibility studies; reports and manuals.
• Endorse your plan, help raise finance.
• Become your mentor or advisor.
• Bring a fresh viewpoint or brainstorm with you.
• Provide training and guidance for your team.

How we can work together :

• You and I chat. We decide what needs doing. I'll do my part and deliver on time. I'll help you and your team do your part. We can celebrate together.
• I have never had a face-to-face meeting with some of my biggest clients. We can do so much via email, chat, voice and video.
• Of course, if it is convenient for all concerned, it is good to meet in person. It would be a pleasure for me.
• My fees are very reasonable (and you’ll more-than earn them back). I believe that business should be fun, and fair to all concerned.

Results for some of my clients :

• Implemented direct marketing campaign which increased sales by 450%.
• Increased order throughput ten-fold.
• Reduced data processing time from two weeks to one hour while improving quality.
• Developed documentation to help a bank obtain Central Bank compliance.

Entrepreneur: "I raised well over £100m in total for three different companies, including an IPO on the Main Market of LSE based on [Richard Stutely’s] teachings."

Contact Richard Now

The Definitive Guide to Business Finance

"Aspiring managers who have trouble with crunching numbers may have found a saviour in Richard Stutely."

The Guardian

"… a powerful tool for anyone involved with practical financial management issues. It is a superb balance between practical tips and hints and sufficient level of detail to enable you to challenge and make progress in improving the financial and operational performance of your organisation. It consciously avoids the sterile academic debates and focuses clearly on value added ideas and initiatives. The 10 questions sections are incredibly powerful."

Simon Rogers, Senior Consultant in Big 4 Global Professional Services Firm

Essential This book may not top your Christmas wish list but it is an absolute must for entrepreneurs, executives and business people alike. Richard weaves his craft and translates years of first hand experience into a highly readable, enjoyable and, most importantly, understandable read. I have applied many of the recommendations in this book to my own scenarios and the results have been instantaneous. No longer do I fear the darkest realms of the financial departments, analysts or executives - this book has provided with the insight, weapons and strategy to battle upon an even keel. This book could be the greatest investment you ever make."

Philip Leslie

Thorough - and thoroughly entertaining - introduction to the basics of business finance "You’d expect a book on business finance to be dry, dull and soporific - that is, a great cure for insomnia. Well, wake up, because Richard Stutely's manual on numbers for nonfinancial managers blows a bracing gust of fresh air into a stale subject. The business expert's witty asides, funny anecdotes and tongue-in-cheek approach make for a relatively painless introduction to the basics of number crunching. More important, he focuses on making sense of figures and data and on applying the knowledge they provide. ... suggests this instructive guide to new managers who seek a primer on business finance; business students who need a comprehensible revision aid; seasoned nonfinancial executives, who will refer to it again and again; and novice business owners, who'll find that its easy-to-use layout really helps make the material accessible."

Rolf Dobelli

The Definitive Business Plan

All you ever need "This book is a hit! I have raised well over £100m in total for three different companies, including an IPO on the Main Market of LSE based on the teachings of this book. Investors love the style and it pays off. What else do you need in addition than a brilliant idea put in a right format? If you are serious about raising money, look no further."

Serial Enterpreneur

Very informative and also more internationally oriented "I find this book way superior to many other books on the subject. At the same time, it approaches business plans with small boxed anecdotes and an easy-going attitude (alla "...for dummies" but a far better level). Also differences between British and U.S. accounting terms are explained, giving the book a touch of international reach. At all times you have the feeling of being in company with a very talented and experienced author."

Excellent for beginners. "As an entrepreneur (and a newcomer to the world of business planning), I had been looking for a book that would guide me through the complex process of creating a high quality business plan. Richard Stutely’s book provided me with all the information that I could possibly need; It is an informative, interesting and educational book, and I would list it as suggested reading for absolutely anyone (including those with litle or no previous experience). Thoroughly deserves a five star rating."

Amazon Customer

Planning (and delivery) not simplified but easy to read "I found this book an excellent introduction to all aspects of business planning. Stutely enlivens the more dry aspects of planning with a gutsy irreverent style. A good read as a refresher if you already know it all and also as an intro to what you will need to know when blagging cash from VCs or your board."

Jonathan Morris, CEO Wireless Idea Ltd.

The Economist Numbers Guide "A really good book to get an overview. Years and years of school in a couple of hundred pages... . A really good guide through all the mathematics you will need in normal business life. The writing is even a bit entertaining in parts... ."

Tim Nowotny

Better Business Blog

I’ll be updating this section very soon. Please Subscribe to my Free Blog and I will let you know when it is online.

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The definitive business plan

The fast-track to intelligent business planning for executives and entrepreneurs, by richard stutely.

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The Definitive Business Plan: The Fast-track to Intelligent Business Planning for Executives and Entrepreneurs Paperback – Import, January 1, 1999

There is a newer edition of this item:.

• Print length 336 pages
• Language English
• Publisher Financial Times/ Prentice Hall
• Publication date January 1, 1999
• Dimensions 0.67 x 0.87 x 9.57 inches
• ISBN-10 0273639307
• ISBN-13 978-0273639305
• See all details

Product details

• Publisher ‏ : ‎ Financial Times/ Prentice Hall (January 1, 1999)
• Language ‏ : ‎ English
• Paperback ‏ : ‎ 336 pages
• ISBN-10 ‏ : ‎ 0273639307
• ISBN-13 ‏ : ‎ 978-0273639305
• Item Weight ‏ : ‎ 1.52 pounds
• Dimensions ‏ : ‎ 0.67 x 0.87 x 9.57 inches

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Trump could avoid trial this year on 2020 election charges. Is the hush money case a worthy proxy?

Former president Donald Trump, center, awaits the start of proceedings at Manhattan criminal court, Monday, April 22, 2024, in New York. Opening statements in Donald Trump’s historic hush money trial are set to begin. Trump is accused of falsifying internal business records as part of an alleged scheme to bury stories he thought might hurt his presidential campaign in 2016. (AP Photo/Yuki Iwamura, Pool)

This artist depiction shows defense attorney Todd Blanche pointing at former President Donald Trump while giving his opening statement to the jury in Manhattan criminal court Monday, April 22, 2024, in New York. (Elizabeth Williams via AP)

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WASHINGTON (AP) — Former President Donald Trump faces serious charges in two cases over whether he attempted to subvert the Constitution by overturning the results of a fair election and illegally remain in power.

Yet it’s a New York case centered on payments to silence an adult film actor that might provide the only legal reckoning this year on whether the Republican tried to undermine a pillar of American democracy.

What to know about Trump’s hush money trial:

• Trump will be first ex-president on criminal trial. Here’s what to know about the hush money case.
• A jury of his peers: A look at how jury selection will work in Donald Trump’s first criminal trial .
• Trump is facing four criminal indictments, and a civil lawsuit. You can track all of the cases here.
• Trump trial day 6 highlights: David Pecker testifies on “catch-and-kill” scheme .

Trump is charged in the hush money case with trying to falsify business records, but it was hard to tell that as the trial opened Monday.

Lead prosecutor Matthew Colangelo wasted little time during opening statements tying the case to Trump’s campaigning during his first run for the presidency. He said the payments made to Stormy Daniels amounted to “a criminal scheme to corrupt the 2016 presidential election.”

Whether the jury accepts that connection will be pivotal for Trump’s fate. The presumptive GOP nominee faces charges related to falsifying business records that would typically be misdemeanors unless the alleged act could be tied to another crime. Prosecutors were able to charge them as felonies because they allege that the false records were part of an effort to cover up state and federal election law violations — though that’s still not the type of direct election interference that Trump is charged with elsewhere.

Trump has referred to the New York trial and the three other criminal cases against him as a form of election interference, suggesting without evidence that they’re part of a Democratic plan to undermine his campaign to return to the White House.

“I’m here instead of being able to be in Pennsylvania and Georgia and lots of other places campaigning, and it’s very unfair,” he told reporters before Monday’s court session.

While the charges are felonies, the New York case is seen as the least consequential against the former president. In the two election cases, Trump is accused of more direct involvement in trying to overturn the results of the 2020 election.

He faces a four-count federal indictment in Washington in connection with his actions in the run-up to the violent attack on the U.S. Capitol by his supporters on Jan. 6, 2021. He and others were charged in Georgia with violating the state’s anti-racketeering law by scheming to illegally overturn his 2020 loss to Democrat Joe Biden . He has pleaded not guilty to all the charges against him in those cases and a fourth charging him with mishandling classified documents.

All the other cases are tied up in appeals that are expected to delay any trials until after the November election. If that happens, the New York case will stand as the only legal test during the campaign of whether Trump attempted to illegally manipulate an election — and the case isn’t even about the election results he tried to overthrow.

On Monday, Trump’s attorney quickly moved to undercut the idea that a case in which the charges center on record-keeping could seriously be considered an effort to illegally undermine an election.

“I have a spoiler alert: There’s nothing wrong with trying to influence an election. It’s called democracy,” said his attorney, Todd Blanche. “They put something sinister on this idea, as if it’s a crime. You’ll learn it’s not.”

Some legal experts monitoring the cases against Trump said they were skeptical of connecting the payments to a form of “election interference.” Doing so also runs the risk of diminishing the gravity of the other charges in the public mind.

Richard Painter, a University of Minnesota Law School professor and former associate White House counsel during the George W. Bush administration, said he believed the facts of the case met the evidence needed to determine whether a felony had been committed that violated campaign law, but added, “The election interference part, I have a little bit of trouble on this.”

Richard Hasen, a UCLA law school professor, said the New York case does not compare to the other election-related charges Trump faces.

“We can draw a fairly bright line between attempting to change vote totals to flip a presidential election and failing to disclose embarrassing information on a government form,” he wrote in a recent Los Angeles Times column.

In an email, Hasen said New York prosecutors were calling the case election interference “because that boosts what may be the only case heard before the election.”

Some said prosecutors’ decision to characterize the New York case as election interference seemed to be a strategy designed to raise its visibility.

“When (Manhattan District Attorney) Alvin Bragg calls it an election interference case, that’s more of a public relations strategy,” said Paul Butler, a professor at Georgetown Law and former federal prosecutor. “I think there was concern that people were looking at the other prosecutions and they weren’t discussing the Manhattan case.”

Declaring the case a hush money trial made it seem less important than the others and “so they’ve styled it ... as a case about election interference. But again, what he’s charged with is falsifying business records.”

Trump has denied having a sexual encounter with Daniels and his lawyers argue that the payments to Cohen were legitimate legal expenses.

The key question in the prosecution’s argument is why were the business records falsified, said Chris Edelson, an American University assistant professor of government. Their allegation is that “Trump was preventing voters from making an informed decision in the election.”

It’s an argument he believes prosecutors can make. “I think that the prosecutors will have to explain this to the jury. I don’t think it’s impossible to do,” he said.

The New York trial revolves around allegations of a $130,000 payment that Michael Cohen , Trump’s former lawyer and personal fixer, made to Daniels to prevent her claims of a sexual encounter with Trump from becoming public in the final days of the 2016 race.

“Candidates want to suppress bad news about them. But there’s a difference between trying to limit people knowing about that information and about breaking the law to keep them from finding out,” said Andrew Warren, a former state attorney in Florida who was suspended by Republican Gov. Ron DeSantis and is running for his old office while his court battle continues .

Warren said he believes the case has always been about more than the payments. If it is accepted as a hush money case, “Trump wins,” he said. “If there was intent to deceive the voters, the prosecution wins.”

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Terry carter, actor on ‘the phil silvers show,’ ‘mccloud’ and ‘battlestar galactica,’ dies at 95 .

He also acted three times on Broadway and produced and directed an 'American Masters' documentary on Duke Ellington.

By Mike Barnes

Mike Barnes

Senior Editor

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Terry Carter, who portrayed Pvt. Sugie Sugarman on The Phil Silvers Sho w, the sidekick of Dennis Weaver’s character on McCloud and Colonel Tigh on the original version of Battlestar Galactica , has died. He was 95.

Carter died Tuesday at his home in Manhattan, his son, Miguel Carter DeCoste, told The New York Times .

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Lori and george schappell, oldest living conjoined twins, die at 62, michael cuscuna, grammy-winning producer and titan of jazz, dies at 75.

An only child, John Everett DeCoste was born in Brooklyn on Dec. 16, 1928. He graduated from Stuyvesant High School in Manhattan in 1946, attended Northeastern University and studied law at St. John’s University before he changed course and studied acting with Howard Da Silva.

Carter appeared on Broadway in Mrs. Patterson in 1954 and Finian’s Rainbow in 1955. He co-produced an off-Broadway version of A Streetcar Named Desire in 1958 and starred with British actress Sally Ann Howes in the 1961 Broadway musical Kwamina .

From 1965-68, he served as the first Black news anchor on a New England TV station, WBZ-TV in Boston.

Carter formed his own production company in 1975 and made documentaries, including one on dancer-choreographer Katherine Dunham that premiered in 2013.

His acting résumé included the films Parrish (1961), starring Claudette Colbert and Karl Malden; Benji (1974), written and directed by Joe Camp ; and Foxy Brown (1974), starring Pam Grier. He also had TV gigs on Naked City , The Defenders , Combat! , That Girl , Bracken’s World , Mannix , Julia , The Jeffersons , Falcon Crest , The Fall Guy , Mr. Belvedere and 227 .

Survivors include his third wife, Selome; his children, Miguel and Melinda; and his stepdaughter, Hiwot.

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