presentation headline examples

91 Awesome Headline Formulas To Make Your Presentations Instantly Attractive

Obvious fact of the day: If you have a boring headline, your audience will think your entire presentation is boring. Yes, that goes for your videos, email and every other medium you use to engage with your audience and tribe.

Which then leads to the second obvious fact of the day: The most important part of your presentation is the headline you choose. Which is why I’m so excited to give you this uber-valuable resource to use in your presentations and videos. In fact, this is something you can come back to every time you create a new presentation.

Before we get started, let me share the backstory why I created all this. It began a few months ago, when out of nowhere — something wild happened. We started to get several THOUSANDS of people signing up for our live trainings on how to ‘awesome-ize’ their presentations and videos. We were showing people how to write better scripts, tell more addictive stories, how to have automatic ‘wow-factors’ with their presentations, and a whole lot more.

After analyzing several thousand videos and presentations — I began to notice a not-very-cool pattern in our tribe. That is that in virtually every single presentation or video — the headlines people choose were not awesome and sometimes even boring . At Powtoon , we live, breathe and fight to make your presentations awesome. So when we saw how many presentations were using boring headlines — we knew it was time. It was time to release the ultimate list of awesome headline formulas.

Meaning that from now on, you’ll never have to worry about what headline to come up with for your video or presentation. So anytime you need a headline – just go back to this page and use the plug-n-play formulas below. And boom, you have an instantly attractive headline.

This List of Headline Formulas is For You, Whether You’re a Professional Copywriter or Not

If you’re a professional copywriter, you’ve probably seen tons of examples of the ‘best headlines ever written’ – but not the headline formulas . And if you’re NOT a professional copywriter, it’s extremely difficult to understand how to apply those winning headlines in YOUR presentations. So here’s the exciting news.

I’ve taken the most effective headlines ever written – and broke them down for you to use as headline formulas in your presentations, whenever you need. And I gave you specific examples with each formula. Ranging from sleeping babies to SaaS CEO’s to men’s fashion to piano players to investors to cooks to hand models to Jack Black and yes, even 82-year-old HTML coders. Oh — and even Batman. So yes, you can use ANY of these for your specific presentation, topic, and niche.

Plus, I’ve added a whole bunch of headline formulas that are brand spanking new. So get ready for a damn good time today.

For you to get the most out of this resource, here’s how to use it. Start with the 5 principles to make a headline effective:

Winning Headline Formulas: The 5 Principles of an Effective Headline

1. Address Your Specific Audience (Being vague or general = boring university)

2. Highlight the Specific Benefit or Outcome They Desire

3. Highlight the Specific Pain They Most Want to Avoid

4. Create Curiosity

5. Add Urgency

The term I chose for ‘Niche’ or ‘Audience’ is ‘Avatar’. An Avatar means the identity of your target market or tribe. So let’s say your tribe consists of university students — then anytime you see the word ‘Avatar’ below, just put in the title of your Avatar. That could be ‘University Students’ or even mention the specific university you’re addressing. Of course, this applies to ANY tribe — and it absolutely applies to YOUR tribe.

Caveat: these are not black and white formulas, so feel free to play around a little. You might want to add certain elements within some of the formulas. The main thing is being specific to your tribe and leveraging the 5 principles above.

Remember, the secret to making your headlines ridiculously attractive is by deeply understanding what your tribe WANTS. The more clarity you have on what your audience wants, the easier it’ll be for you to use these formulas with power.

Also — you can use some of these together. One of the formulas might be a great headline and another would be a perfect supporting headline for you. Mix it up!

As you’ll see below, for some of these headline formulas I gave specific examples. Now as a fun bonus — I’m here to help you get the most out of this list. So if you’d like some extra help making your headline irresistibly awesome — choose one of the formulas below, use it to craft your own headline and write it in the comment section below. If you’re curious about how to make it even more awesome — just ask, and I’ll help you make it even better.

Introducing: The 91 Awesome Headline Formulas

The World was engrossed/ obsessed by [Person’s] [Action] in/at [Place] (i.e. ‘The world was engrossed by Dr. Christine Blasey Ford’s testimony in the Brett Kavanaugh hearings.’)
How I Made a [Gain] With a [Simple/Crazy/Wild Idea ] (i.e. ‘How I Got My Newborn to Sleep With a Cherry Red Gibson Guitar’)
Are You Still [Painful/Embarrassing Things ]? (i.e. ‘Are You Still Biting Your Nails?’)
There Are Only/Always [Number] Types of [Avatar] You Ever Want To [Result] – Which Group Are You In? (i.e. ‘There Are Only 4 Types of Employees You Ever Want To Hire – Which Group Are Your Employees In?’)
To People Who Want To [Avatar’s Action] – but Can’t Get Started (i.e. ‘To Young Mothers Who Want To Have Their Own Business While Raising Their Kids – But Can’t Get Started’)
The Crimes We Commit Against Our [Avatar] (i.e. ‘The Food Crimes We Commit Against Our Body’ or ‘The Creativity Crimes We Commit Against Our Employees’)
These [Number] of [Avatar] Messed With [Product], See What Happened (i.e. ‘These 5 New Piano Players Messed With Piano-Hero, See What Happened’)
The Death of [Avatar’s Niche] (i.e. ‘The Death of Old School Social Media’)
How One Word Can Get You [Avatar’s Worry] (i.e. ‘How One Word Can Get You Fired’)
Add This One _____ To Your _____ To Get a [Wild Result] (i.e. ‘Add This One Word In Your Menu To Get Your Customers To Order It, Every Single Time’)
The Greatest Reason in The World To Start [What Avatar Wants To Achieve] (i.e. ‘The Greatest Reason In The World To Start Playing Chess’)
The [Avatar] in the [Your Product/Service] (i.e. ‘The WalMart Cashier in the Ferrari’)
How [Your Product] Is Making [Avatar’s Niche] History (i.e. ‘How My Newest Court Case Is Making Legal History’ or ‘How GM Dynamic Keyboards are Making PC History’)
How To [Crime in Avatar’s Niche], Legally (i.e. ‘How To Get Cuban Cigars, Legally’)
A Startling Fact About [Avatar’s Desired Gain] (i.e. ‘A Startling Fact About Your Doctors’ Success Rate’)
[Celebrity] Is a [What They’re a Celebrity For]. S/He’s Also [Your Niche]. See How [Your Niche/Product] Helped Him/She Change The World (i.e. ‘Mark Zuckerburg Founded Facebook. He’s Also a Taurus. See How His Horoscope Helped Him Change The World’ or ‘Warren Buffet Is One of the Wealthiest People Alive. He’s Also From Omaha. See How Growing Up In Omaha Helped Him Become So Successful’)
How To Write a [Avatar’s Needed Action] (i.e. ‘How To Write a Resume’)
The Secrets of Making [Avatar’s Target Audience] [Gain Desired Benefit] (i.e. ‘The Secrets of Making The Dentists Office Fun Again’)
Advice to [Avatar] Whose [Avatar’s Challenging Person] Won’t [Avatar’s Needed Action] (i.e. ‘Advice To Single Mothers Whose Families Won’t Help Them’ or ‘Advice to CEO’s Whose Employees Won’t Listen To Them.’)
How a New [Discovery/App] Made a Plain/Ugly [Avatar] [Avatar’s Desired Gain] (i.e. ‘How My New Software Made an Ugly Website Beautiful…In 24 Minutes’ or’How a New Organic Supplement Made a Headache Disappear…Fast’)
How to Get/Win [Avatar’s Desired Benefit] and [Avatar’s Secondary Benefit] (i.e. ‘How To Get Your Child To Respect & Listen To You…And Still Be a Cool Parent’)
How to [Avatar’s Action] without [Avatar’s #1 Worry] (i.e. ‘How to Get a Flood of New Chiropractor Clients Without Paying a Penny In Advertising’)
Think [Avatar’s Niche] Is Just For _____? Meet This [Surprising Person] Who Might Disagree With You On That (i.e. ‘Think HTML Is Just For Young Coders? Meet This 82-Year-Old Grandma Who Might Just Disagree With You On That’)
A New Kind of [Avatar’s Niche] Encourages [Avatar] To [Desired Result] (i.e. ‘A New Kind of Office Design Encourages Employees To Stay Longer At Work’)
You Can Laugh at [Avatar’s Niche] Worries – if You Follow This Simple Plan (i.e. ‘You Can Laugh at Your Money Worries – If You Follow This Simple Plan’)

[Number] Known [X] Troubles – Which do You Want to Overcome? (i.e. ’10 Known Health Troubles – Which do you Want To Overcome?’)

How I Improved My [X] in One [Time] (i.e. ‘How I Improved My Cooking Skills For My Family In One Afternoon’)
Use/Do [Avatar’s Niche]? You Need This [Numbered Content] of [Avatar’s Resources] (i.e. ‘Exercise Much? You Need This List of 10 Post Workout Recipes’)
New Free [Resource] Tells You [Number] Secrets of Better [Benefit] (i.e. ‘New Free Webinar Shows You The 12 Secrets of Better Family Vacations’)
The Secret to Being [Avatar’s Desired Outcome] (i.e. ‘The Secret To Being a Woman That Every Man Wants’)
To [Avatar] Who Want to Quit [What Avatar Wants to Avoid] While [X] (i.e. ‘To Loving Fathers Who Want To Quit Their Cubicle-Job While Their Kids Are Still Young’)

Imagine [Avatar’s Big Desire] for/in [Short Amount of Time] (i.e. ‘Imagine Being Able To Protect Yourself Like Batman, In Just 62 Days’)

We Analyzed [Big Number] The Most Successful [Avatar’s Niche] of All Time & Discovered This Secret to [Avatar’s Desired Result] (i.e. ‘We Analyzed 174 of The Most Successful High Schools In American History to Discover The Secret to Successful Education’)
Thousands Now [X] Who Never Thought They Could (i.e. ‘Thousands of Senior Citizens Now Create iPhone Apps – Who Never Thought They Could’)
[Avatar’s Desired Action] for [Short Amount of Time] Will [Achieve Desired Result]. Here’s How (i.e. ‘Being Lazy for 45 Minutes a Day Will Make You More Productive. Here’s How’)
Get the Kind of [X] You Want (i.e. ‘Get the Kind of S.A.T Score You Want’)
Why [Your Product Consumers] Live Better (i.e. ‘Why Beer Drinkers Live Better’)

“Dear [Your Name Here]: You Saved My Life” (i.e. ‘Dear Uber Driver: You Saved My Life’)

[Avatar]! Want Quick [X]? (i.e. ‘English Teachers! Want Extra Income on the Side?’)
You May Be [Doing X] More [Avatar’s Enemy] Than You Should (i.e. ‘You May Be Working Harder Than You Should’)
Get Rid of That [Avatar’s Enemy]! (i.e. ‘Get Rid of That Crack In Your iPhone’)
How You can Get a Quick [X] of [Desired Outcome] – By [Using Your Product] (i.e. ‘How You Can Get a Quick, Lasting Burst of Energy In Your Day – By Snacking on This Vegetable’)
Become a [Desired Benefit] [Avatar Title] With [Your Product/Resource] (i.e. ‘Look Like James Bond With These 5 Style Hacks’)
How To Get More [Desired Benefit] From The [X] You [Already Take This Action] (i.e. ‘How To Get More Money From The Job You Already Have’)
See How [Avatar]’s Life/Career Changed When They Started [Using Your Product] (i.e. ‘See How One Stylist’s Career Changed When They Started Using Johnson & Johnson’s New Conditioner)
Wow! [Celebrity Name] [Doing Surprising Action] In [Surprising Location/Publication] (i.e. ‘Wow! Jack Black Does Bikram Yoga On Set Before Any Shoot’)
See [Your Product] In Action (i.e. ‘See #Slides In Action’)
How I [Achieved Result] in [Short Amount of Time] (i.e. ‘How I Got a 6-Pack In 32 Days’)
You Can [Achieve Desired Result] Easily – Just Like [Person] (i.e. ‘You Can Learn Spanish Easily – Just Like David’)
Get Rid of [Avatar’s] Worries for Good (i.e. ‘Get Rid of Blood Pressure Worries For Good’)

Keep Your [X] safe This [Current/Upcoming Season]! (i.e. ‘Keep Your School Safe This Summer Vacation’)

Free to [Avatar]. [Action] for [Major Media/Publications/Company] You Want. (i.e. ‘Free to Members of our Gym. Be Featured In Any Fitness Magazine You Want’)
The [Avatar’s Tool] of the [Avatar’s Desired Title] (i.e. ‘The Only Watch of YPO Presidents’)

For [Avatars] Who Don’t Have [Resource] for [X] (i.e. ‘For Bloggers Who Don’t Have Time for SEO’)

How To Avoid [X] Hazards (i.e. ‘How To Avoid Employee Lawsuits’)
Break Out/Stop of [Bad Habit]! (i.e. ‘Stop Overeating’)
Free Yourself From [X] With [Number] of these [Avatar’s Niche] Secrets (i.e. ‘Free Yourself From Anger With 4 of these Meditation Techniques’)
What Sort of [Avatar] [Takes Action With Your Product]? (i.e. ‘What Sort of Driver Reads Road & Track’)
Will You Help me [X]? (i.e. ‘Will You Help Me Rebuild Our Community?’)
Don’t Even Think About [X] Without Reading This Report! (i.e. ‘Don’t Even Think About Suicide Without First Reading This Letter’)
Why [Avatar] [Achieves Exciting Result] (i.e. ‘Why Grammar School Teachers Live Longer’)
The Secret of Having [X] (i.e. ‘The Secret of Having a Business That Runs Without You’)
How To [Benefit] by just [Doing Simple Actions] (i.e. ‘How To Swim Like an Olympian By Just Doing This One Stretch Before Going In The Pool’)
How To [Desired Outcome] Without [X] for [Minimal Output] (i.e. ‘How To Write Perfect Headlines Without Breaking Your Teeth In Just 90 Seconds’)
[Number] Steps to [Outcome] (i.e. ‘4 Steps to a Passionate Marriage’)
How To [Action] a [Desired Outcome] and [Extra Benefit] ( i.e. How To Win at Poker & Make Extra Money on The Side’)
Who is [Getting Desired Outcome] and How (i.e. ‘Who Always Feels Like They’re In Zen At Work…and How’)
How The Experts [Actions] (i.e. ‘How The Experts Do Sit-Ups’)
Want to Be a [Avatar Title]? (i.e. ‘Want To Be a Hand Model?’)
How To [Action] a Good [Outcome] (i.e. ‘How To Cook a Great Dinner In Just 15 Minutes’)
But What if You Could [Desired Benefit]? (i.e. ‘But What if You Could Get Dry Cleaning at Home?’)
Meet The [Avatar] Who [Achieved The Impossible] (i.e. ‘Meet The Homeless Man Who Became an Expert Investor’)
How To [Achieve Desired Result], Hour-by-Hour (i.e. ‘How To Meditate Like a Buddhist Monk, Minute-By-Minute’)
Is Your [Location] [ ‘X’] Poor? (i.e. ‘Is Your Neighborhood Park-Benches Poor?’)
Why Some [Avatars] Almost Always [Achieve Desired Outcome] in [Location]? (i.e. ‘Why These Salons Almost Always Make More Money In Detroit’)
How Much is Your [Thing You Wish Was Gone] Costing Your [X]? (i.e. ‘How Much Is Your Extra Fat Costing Your Grocery Budget Every Month?’)
[Number] New Ways to a [X’s] Heart – in This fascinating Presentation/Report/Book/Review (i.e. ’10 New Ways To a Man’s Heart – In This Fascinating Presentation’)
How To Give Your [Avatar] Extra [Desired Benefit] – 3 [Surprising Word] Ways (i.e. ‘How To Give Your Grandaughter Extra Savings For College – 3 Simple Ways’)
Little [Problem] That Keep [Avatars] [Pain] (i.e. ‘Little WordPress Bugs That Keep Your Blog From Being Found’)
This is a [Avatar] – [Action] To Her Death (i.e. ‘This is a CEO – Working To Their Death’)
Take This One Minute Test!
Here Is a Quick way to [Remove Pain] (i.e. ‘Here is a Quick Way to Relieve Stress’)
“I lost my [Pain] – and [Got Benefit] too!” (i.e. ‘I got rid of all my debt – and made $42,000 too!’)

The Truth About Getting [Benefit] (i.e. ‘The Truth About Owning Your Own Restaurant’)

The Most [Pain] Mistake of Your Life (i.e. ‘The Most Expensive Mistake of Your Life’)
[Number] ways to [X] Your [Thing Avatar is Avoiding] (i.e. ’21 Ways to Kill Your Procrastination’)
Need More [Desired Outcome]? (i.e. ‘Need More Passion In Your Marriage?’)
What Your [X] Doesn’t Want You to Know (i.e. ‘What Your Bank Doesn’t Want You to Know’)
[X] scandal reveals that more than [Number] of [Avatar’s] [What’s Valuable to Avatar] was [Bad Consequence] (i.e. Facebook’s Cambridge Analytica scandal revealed that more than 50 million people’s personal information was compromised for “research”‘)
[Gain] Hiding In Your [Avatar’s Location] (i.e. ‘5 Optimization Secrets Hiding In Your YouTube Analytics’)
A Little Mistake That Cost a [Title of Avatar] [Painful Loss] a [Time] (i.e. ‘A Little Mistake That Cost a SaaS CEO $50,000 a Month’)

BONUS HEADLINE: FINALLY! Here’s How To Get [Benefit A] & [Benefit B]…without [Pain] (i.e. ‘FINALLY! Here’s How To Get More Omega 3 & Calcium…Without Buying Expensive Supplements!’)

Awesomesauce… Now Tell Me, Which Of These Headline Formulas Is Your Favorite?

Use this page as a resource anytime you need some ridiculously attractive headline formulas for your presentations. This goes for your email subject lines, videos, blog posts, and even proposals. So let me know, which of these 91 headline formulas is your favorite? Which do you plan on using…this week?

The fun thing is that you can be as creative as you want with these bad boys — and they work every time. As long as you use the 5 principles above, your audience is going to fall in love with you all over again. My favorite part is how creative I can be with any one of these. It’s not difficult because it boils down to following the process I laid out for you. So go ahead and WOW your audience with these puppies. Using these headline formulas with Powtoon is almost too powerful — so don’t say I didn’t warn you. Use these headlines with a Powtoon template and your audience will be calling you a creative genius.

Bonus Round: Use These 11 Rocking Resources To Find Even More Explosive Headline Formulas

Here are a few resources to use along with this page to find winning headline formulas anytime you need:

1. UpWorthy (Yes, it’s their headlines which took them viral, so pay close attention to them)

2. Swiped (Love Mike, he’s doing what no one else is doing. Check his site out for genius swipe files of winning headlines)

3. Buffer (Here’s a great post they did on headline formulas)

4. CopyBlogger (Here’s their great post on headline formulas)

5. Unbounce + CopyHacker’s Joanna Weibe (This is advanced and awesome. Some ‘meta-strategies’ on headline formulas)

6. KISSmetrics (Love their ‘SHINE’ principle for headlines)

7. Digital Marketer (Russ Henneberry dedicated an entire post to headline formulas for social media. And yes, notice his killer headline for it!)

8. Greatist – (An ultimate health and wellness website with a plethora of genius headlines to learn from)

9. OkDork – (Noah Kagan founded AppSumo & SumoMe. He’s awesome. Here’s what was learned after analyzing 1 Million Headlines)

10. Buffer Wins Again ( Courtney Seiter from Buffer explains 8 winning headline formulas and the psychology why they work)

11. QuickSprout (We love Neil Patel and so will you after reading his post on the ‘perfect headline formula’)

As our final and fun bonus – I’m here to help you get the most out of this list. So if you’d like some extra help making your headline irresistible — choose one of the formulas above, use it to craft your own headline, and write it in the comment section below. If you’re curious about how to make it even more awesome — just ask, and I’ll help you make it even better.

You’re awesome!

P.S. Then again, sometimes a headline can just be two words. This was voted the best ad of the 20th century . With a simple Headline: ‘Think Small’.

91 Awesome Headline Formulas - www.powtoon.com

Latest Posts

Ari Sherbill

Latest posts by ari sherbill ( see all ).

How to be like Rod: Increase your sales by 75% in no time - January 5, 2017
5 New Graphic Styles - August 14, 2016
How to Get the Best HIRES (Without Increasing Your Budget) - August 8, 2016
Now You Can Customize Your Brand Colors in Powtoon – Customize Your Brand Colors - July 31, 2016

Self Driving Cars

57 totally do-able, off-the-wall mother’s day gift ideas to make your mom super happy.

How Attention Hacking Generated Millions In Sales

7 Ways To Boost Your Presentation Skills

Bottling Awesomeness – Boring Hurts, PowToon Can Help

How Marc Carver is Revolutionizing Education & Growing His Business with Powtoon

Thank you for your interest in Powtoon Enterprise!

A solution expert will be in touch with you soon via phone or email.

Request a demo

By submitting, you agree to our Terms of Use and Privacy Policy.

Home Blog Presentation Ideas Writing Catchy Presentation Titles: Proven Techniques You Should Know

Writing Catchy Presentation Titles: Proven Techniques You Should Know

Cover for Writing Catchy Presentation Titles

It’s easy to overlook or give less attention to presentation titles, especially if you have limited time to assemble your material. You may rather prioritize other aspects, such as gathering information, creating slides, or rehearsing the delivery. Yet, hastily choosing the headline for your presentation is a blunder you wouldn’t want to commit.

First impressions – last, and that also applies when presenting. Engaging presentations begin with engaging titles and opening slides. If your title is sloppy, your audience will think your presentation is your best. This article will discuss what makes a good presentation title and how you can create it.

Table of Contents

The Anatomy of a Good Presentation Title

Presentation titles styles, tips for creating catchy presentation title, frequently asked questions on presentation titles.

A good presentation headline or title serves two purposes: practical and creative.

The practical purpose of a presentation title is to provide a clear and concise description of the content. It helps set the expectations of your audience, allowing them to anticipate what they will learn or gain from the presentation.

On the other hand, the creative aspect is one thing that charms your audience. An intriguing or thought-provoking title can pique the audience’s curiosity and motivate them to attend the presentation through and through. It generates interest and makes them eager to learn more.

As the presenter, you should strive to find a title that strikes the right balance between informative and engaging. It must go beyond mere description, as a descriptive title may fail to stand out or engage your audience. On the flip side, an overly clever title may sacrifice clarity and fail to encapsulate the content of your presentation accurately.

1. Surprise

Using startling statements or unexpected facts can effectively capture the audience’s attention. When something unexpected is presented, it naturally piques curiosity and leaves a lasting impression.

So, if you come across a fact, statistic, or quote about a topic that truly surprised you, work on it and make it your headline. Chances are, such information will likewise come as a surprise to your audience. Of course, you must ensure that the surprise element is relevant and contributes to the overall message you aim to deliver.

Example: Neil Patel, an online marketing expert, delivered a compelling piece titled “90% Of Startups Fail: What You Need To Know About The 10%”. The title contains an element of surprise, which suggests that most startup companies don’t survive. Within the article, Patel presented advice for startups to avert failure.

2. Intrigue

Ever wonder why you can’t seem to resist Buzzfeed headlines? That’s right; they are often intriguing and clickbaity. This technique also works on presentation titles.

Intrigue headlines capture attention and generate interest in presentations. They can create curiosity, engage the audience, and make your presentation stand out.

When crafting an intriguing headline, you may use thought-provoking questions or vague statements that spark the audience’s interest and, at the same time, clearly convey the topic of your presentation.

Example: Susan Colantuono’s Ted Talk, entitled “The career advice you probably didn’t get,” exhibits intrigue. The title immediately piques curiosity by suggesting that the presentation will provide unconventional or lesser-known career advice that the audience may not have received. This creates a sense of anticipation and motivates individuals to attend the presentation to discover what unique insights or perspectives will be shared.

3. Benefit or Value

Presentation titles that make clear claims about something’s worth may be more engaging than just stating it. When your audience knows exactly what’s in the presentation, they will likely lean in and listen.

The idea is to communicate right off the headline the main advantage the audience will gain from engaging with the content. You don’t have to include the entire proposition, but you may convey the essence of the value proposition to generate interest among the audience.

Example: Lawrence Ong’s “Break The Cycle: How To Gain Financial Freedom” clearly states the benefits of attending the presentation in the headline. It positions itself as a source of knowledge for building wealth and suggests that listening to the talk will equip the audience with the lessons they need to achieve their desired financial independence.

4. Wordplay

Using wordplay in presentation titles can be a clever way to add flair to your presentation title. Playing with words can evoke emotions like humor and curiosity, which engages the audience from the start. It stands out from more specific titles, making people pause and take notice.

There are several types of word plays that you can incorporate into your presentation title, like puns, double-meaning words, metaphors , and rhymes. The idea is to strike the right balance so that the playfulness doesn’t overshadow the clarity and relevance of the title. The wordplay should align with the topic and purpose of your presentation while adding a touch of creativity.

Example: Steve Jobs’s keynote speech 2001 introducing the original iPod with the title “1000 songs in your pocket” is an excellent example of wordplay used in a presentation headline.

The wordplay in this example contrasts the figure “1000”, a substantial quantity, and the phrase “in your pocket,” representing portable space. By combining these elements, the presentation title effectively communicated the storage capacity and convenience of the device playfully and memorably.

1. Keep It Short

A strong presentation title conveys the main topic using a few words. Short statements are more likely to impact the audience immediately, and their brevity makes them easily understood and remembered, leaving a lasting impression.

How short is short? The ideal length for headlines on PowerPoint slides is 6-14 words, and this range helps ensure that the title of your presentation carries the message you want to get across without wordiness.

2. Use Concrete Language

Using concrete language in your presentation title is an effective way to make it more compelling. Concrete language has persuasive power as it clarifies your presentation title and makes it relatable to the audience.

Some powerful words you can inject into your headlines are adjectives, action words, and actual figures. So, instead of “Optimizing Business Processes,” you can say “Cut Costs by 20%: Streamlining Operational Efficiency”.

Using concrete language in presentation titles

3. Use Technology or AI

Crafting a catchy presentation headline is hard enough – all the more when you have to fit it into little words. If you find yourself stuck in this task, there are available technologies that can help you generate title ideas for your presentations.

SEMRUSH, in particular, has an AI title generator that suggests headlines for content based on your prompts. You may also use ChatGPT for your presentations in a similar way.

However, we only suggest using these tools to speed up your brainstorming process, as repurposing those presentations into blog posts implies the risk of a site penalty for AI-generated content by Google. Reviewing and refining the generated headline to ensure it aligns with your specific presentation and captures the essence of your message is important.

4. Use Proven Formulas

Another way to speed up the process of generating title ideas presentation is to use proven formulas. Like your typical math equation, these formulas provide a framework to adapt to your specific presentation and audience. You can use them as a starting point to experiment with different combinations of words to create a headline that captures the gist of your piece,

Here are some presentation title formulas you can use:

How to [Desirable Outcome] in [Specific Time Frame]
Discover the [Number One] Secret to [Desirable Outcome]
The [Adjective] Way to [Desirable Outcome]: [Unique Approach/Method]
Are You [blank]?
Unlocking the Secrets of [Topic]: [Key Insight/Strategy]”

Q1: What is the purpose of a catchy title in a presentation?

A: The purpose of a catchy title in a presentation is to grab the audience’s attention and, at the same time, communicate the main idea or focus of the talk.

Q2: How do I create a catchy title for my presentation?

A: Creating a catchy title involves balancing creativity, clarity, and relevance. Finding the right balance between description and creativity allows you to create a catchy title that generates interest without sacrificing clarity.

Q3: What are some tips for making a title stand out?

A: To make a title stand out, clearly describe the content while engaging the audience’s curiosity. Additionally, use concrete language and keep it short.

Q4: Can a title be too long for a presentation?

A: Yes. Keep presentation titles concise and to the point, as longer titles can be harder to read, remember, and fit on slides effectively.

Q5: How does a title affect the overall success of a presentation?

A: The title serves as a hook that entices people to attend the presentation and creates a positive first impression. It may be the first and last chance to convince your audience to lend their ears.

Q6: Are there any specific formats for presentation titles?

A: No, there is no specific format for presentation titles, but there are approaches that can make it more effective. You can use descriptive words, wordplay, figures, or surprising facts.

There are infinite ways to make your presentation title catchy, and this article presented some of the proven techniques that work. In creating an attention-grabbing title, ensure your main message is not overshadowed or lost. Keep it relevant, concise, and clear!

Once your compelling headline is ready, designing your opening slide will be next.

Like this article? Please share

Presentation Skills, Presentation Tips Filed under Presentation Ideas

Filed under Google Slides Tutorials • May 3rd, 2024

How to Work with Google Slides Version History

Go back to previous changes or check who edited your presentation. Learn how to work with Google Slides Version History here.

Filed under Google Slides Tutorials • April 29th, 2024

Best Google Slides Add-Ons

Optimize your Google Slides experience by installing the best Google Slides add-ons available in the market. Full list with photos.

Filed under Design • April 23rd, 2024

How to Create the Perfect Handouts for a Presentation

Learn how to create effective handouts for presentations and the recommended structure for handouts with this guide.

The Presentation Team - PowerPoint Design & Training

PowerPoint Design
PowerPoint Training
Presentation Skills Coaching
Presentation Tips

Call Us. 202.681.0725

Secrets to Writing Great Headlines and Brief Bullets in PowerPoint

August 26, 2013
Kevin Lerner

PowerPoint Users: Discover how to write headlines beyond flat fragments of fluff and boring bullets of blah for maximum presentation impact and authority.

Ha! You’re looking at this article! Chances are it was because of a compelling headline. Our eyes are naturally drawn to words of intrigue and curiosity. A title of “PowerPoint headline and bullet writing” might not have been as compelling. Headlines and bullets- whether in PowerPoint, Keynote, or Prezi- should hold that same eye-catching intrigue if you’re looking for you and your presentations to stand-out and be remembered.

1. Listen & Look

There are great examples of headlines all around us in all mediums; succulent enticing text that compel us to tune-in, read-on, or click here. Pay attention to the topics that grab you…and aim for the same attention-getting power in your presentation headlines. It may seem corny at first, but you’ll soon see more heads looking at you and the screen, than down looking at their cell phone or clock.

2. Think like a Tweeter

Twitter is a great tool to gain insights into headline writing; short simple statements of intrigue in under 160 characters. Adopt a similar strategy, aiming for fewer than 10 words in your presentation headlines.

3. A Head-Turning Headline: Catchy, Curious, & Compelling

When building a presentation, it maybe helpful to write-out a title that’s a simple basic fragmented sentence, or just a few words. But head-turning titles are Catchy, Curious and Compelling. They catch your eye, making you think and compelling you to want to know more.

Ask a question. Write a provocative statement. Tell them why they should listen or read-on. Short conversational words are best, eliminating any jargon or ambiguity. The headline can either stand-alone, or be supported by bullets and/or graphics.

4. Write Like an SEO Guru

Presentation headlines should be written similar to how a website blog headline would be written: a short, compelling statement aimed at generating clicks and readership. For presentations, aim to answer the viewer’s underlying interest in solving a problem or getting more information. Or – as in the case above- work to consolidate the top-level bullet with the headline.

Ask yourself: “If someone in my audience was searching for this slide, what would they search for?” Write your headline with that search concept in mind with fundamental keywords in the title.

This is especially helpful if you’re creating a presentation for an external audience, and placing the presentation online. Your presentation will have a good chance of appearing in Google if the headline and presentation titles are reflective of what your audience is searching for.

5. Headlines summarize the slide

Headlines are the high-level story of the presentation. In business presentations, executives often scan the presentation for keywords and takeaway points. Well-written headlines should guide the reader along through the presentation summarizing each page, distilling the supporting bullets or detail, and weaving a compelling story. This is especially important if there’s no presenter, or if the presentation is a standalone or printed deck.

In the example above the first version (Before) has a neutral headline “Safety Record.” The updated headline is more active and summarizes the charted data and information.

Fragmented sentence headlines (“Introduction”), while easy to write, do little to hook the audience and tell the story. But it’s best to aim for full-sentences of summation in the headlines of your presentation. You may, however, wish to use fragments or key words “Intro, example 1, etc.” for presentation sections or topic slides.

Some business presentations use takeaway messages, summarizing messages usually at the bottom of a page. Try to merge the title and takeaway points; you’ll have a cleaner, more open-spacious presentation with a more focused message. Less is more.

6. Don’t repeat the headline in the body of your slide.

The text or bullets of the presentation should support the slide headline…not duplicate it! Aim to keep your bullets brief and supportive of the slide’s headline, using similar- but not identical- words.

7. Fragment your bullets

Just as we aim to write short simple sentences for our headlines, we should aim to keep our bullets simple and concise also. But, unlike the titles where a short sentence is our goal, our goal in a solid bullet is a concise sentence fragment. There’s no need for a full in-depth sentence, especially if the presentation will be delivered by a speaker.

Aim to ditch most modifiers including extra adjectives, adverbs and action words. But look for ways to say the same message in fewer words.

8. Avoid all unnecessary words that you can find to help make the page more appealing and easier to understand*.

*This headline above can be edited to three words: “Avoid unnecessary words.”

Repeatedly read through the presentation with a critical eye. What can be eliminated? Merged? Restated more simply? Call on a friend or collague for assistance; eventually you’ll start writing short potent headlines perfectly.

9. No Orphans

Whenever you see one lovebird, you usually see another; these friends of a feather always flock together. Similarly, aim to avoid single-item bullets. Called “orphans” these one bullet items usually indicate another bullet is nearby. Indeed, one bullet demands a second bullet (that’s why they’re called bullets).

On single-item points, aim to combine the item with the topic/headline. Or remove the bullet symbol and keep the text as a subpoint of the main point.

“The Presentation” should not be viewed as document, but rather a graphical medium to help underscore key messages. Through regular practice of reviewing your presentation, you’ll find opportunities to trim the text and say more with less…leaving the text to the paper.

better powerpoint , bullets , headlines , powerpoint , tips , writing

Presentation Perfection for Clients around the World.

"We engaged The Presentation Team to do a Presentation training for our team and he did a great job. He spent time understanding our requirements and the skill level of our team members and created a course which met our expectations and goals. I highly recommend The Presentation Team as a Presentation (PowerPoint) trainer."

Navdeep Sidhu Senior Director, Software AG

"Kevin Lerner provided best-in-class services when hired to work on promotional materials for the launch of a key product at Motorola. The expertise and quality that he brought to the project were second to none and as a result, he delivered a top-notch presentation that was quickly adopted throughout the organization. Kevin is great to work with, delivers on time, is a great team player and is always willing to go the extra mile."

Maria Cardoso Motorola

"Kevin has been a working with Cox Communications to deliver world-class PowerPoint presentation visuals since 2009. His ability to meet our specific needs, timeframe, and budgets has been exceptional. His professional interaction with our team reflects his deep expertise in the industry, superior presentation design skills, and commitment to superior service."

Jonathan Freeland VP, Video Marketing at Cox Communications

"Kevin is an enthusiastic, creative, and passionate presentation guru. Our company was impressed and felt the value of his training in 2013 that he was invited again recently to again share his knowledge. Both times he has been energetic and addressed many areas for presentation development. From planning to follow-up Kevin is personable and easygoing, motivating our teams to take their presentations to the next level."

Yoshimi Kawashima Project Coordinator, Nissin International

"Kevin helped me immensely improve my presentation slides development, from tips & tricks to aesthetics, all with the intent of getting the message across crisply and creatively. I've already received praise for decks that incorporate the skills obtained from his training. I highly recommend Kevin's services."

Era Prakash General Electric

"Kevin helped me immensely improve my presentation slides development, from "The PowerPresentations seminar opened my eyes to all the limitless possibilities in presenting."

Leah Gordillo Saint Francis Medical Center

"Kevin helped me immensely improve my presentation slides development, from "[Kevin and The Presentation Team have] always delivered 110% in terms of meeting our objectives for finished product and budget"

Paul Price Watsco Corp.

"I had more people come up to me after I spoke, commenting on the visuals you created, than I did on the subject matter!"

Andy Smith Smith & Robb Advertising

"As a Fortune 1000 company, we sought to produce a classy, yet conservative presentation for our shareholders. It was evident that you and your team listened to our thoughts as you developed the presentation..."

Will Flower Republic Services

"Your expertise in the filed of PowerPoint and general presentation techniques helped elevate us to the level necessary to beat the competition."

Mike Geary James Pirtle Construction

"Kevin brought a high level of creativity, enthusiasm, and deep multmedia experience to our team. He worked dillegently with the team to produce an outstanding proposal which we subsequently won.

Jeff Keller Accenture/L3

info @ presentationteam.com

Giving a Presentation? We can Help.

Sign-up for free PowerPoint Tips, PowerPoint Templates, and Presentation Strategies.

Bringing you weekly presentation productivity pointers to help you finish that deck faster and deliver more impact at work.

The art of the headline: How to make your PowerPoint slides stand out

Why write strong headlines?

Are you a recent grad who is just starting to build presentations in your professional career? If so, then you know how important it is to make a good impression on your audience. But how do you create presentations that are engaging and effective?

Even if you're a few years out of school and into your career, you could also be overlooking one of the simplest changes that could make your presentations much stronger.

Weak headlines

Are you writing weak slide headlines?

There are a few reasons why most people write bad PowerPoint slide headlines and not even know it.

One reason is that they may not realize the importance of a strong headline. A headline is often the first thing that a person sees on a slide, and it can have a big impact on how the rest of the presentation is perceived. Therefore, it's important to take the time to craft a strong, effective headline for each slide.

Another reason why people may write bad PowerPoint slide headlines because they may not know how to write a good headline. Writing a strong headline takes practice and skill, and not everyone is naturally good at it. I know it took me a while get a hang of it myself!

A third reason people may write bad PowerPoint slide headlines is that they may not put enough time and effort into crafting their headlines. It's easy to throw together a quick, generic headline and move on to the next slide, but this can result in weak, uninteresting headlines that don't do your presentation justice.

Strong headlines

To write strong headlines, you need to take the time to think about your message, your audience, and the purpose of each slide, and then craft a headline that reflects this information.

Make it clear and concise. A good headline should clearly and concisely convey the main point of the slide. Avoid using vague or overly complex language, and try to keep your headline to a single sentence or phrase if possible.
Make it relevant. Your headline should be directly related to the content of the slide, and should provide context or background information that will help your audience understand and engage with the rest of the presentation.
Make it interesting. A strong headline should be interesting and engaging, and should grab the attention of your audience. Try to use language that is lively and interesting, and avoid using dull or generic phrases like "Introduction" or "Conclusion."
Make a point. A strong headline should make a point, rather than simply describing the information on the slide. It should have a point of view and provide context or background information that will help your audience understand and engage with the rest of your presentation.
Use active language. A strong headline should use active language that is lively and engaging. Avoid using passive or dull language that doesn't grab the attention of your audience or convey your message effectively.
Be specific. A strong headline should be specific and focused, rather than vague or general. Avoid using broad, generic phrases like "Introduction" or "Conclusion," and instead use language that is specific to the content of the slide and the overall message of your presentation.
Use keywords. A strong headline should include keywords that are relevant to the content of the slide and the overall topic of your presentation. This will help your audience understand the purpose of the slide and make it easier for them to follow along with the rest of your presentation.
Avoid unnecessary words. A strong headline should be concise and to the point, and should avoid using unnecessary words or filler phrases. Keep your headline short and focused, and only include the information that is necessary to convey your message effectively.

Here are a few examples of strong and weak headlines that you can use as a guide:

Strong headlines:

"How our new technology is transforming the industry"
"The top five trends that will impact your business in the next year"
"Why our company is the best choice for your needs"

Weak headlines:

"Company history"
"Our products"
"Q4 results"

Here's a visual example from a workshop for new grads and non-business majors I'm currently working on.

As you can see, strong headlines make a point and are supported by the content on the slide, while weak headlines simply state the topic of the slide and leave it up to the audience to make their own conclusions from the content.

In conclusion, writing strong headlines for your PowerPoint slides is an important part of creating an effective presentation. By following the tips above, you can craft good slide headlines that grab the attention of your audience, provide context and background information, and help ensure that your message is understood and remembered.

From Serif to Sans Serif: Understanding Font Families for Captivating Slides

Beyond Language Barriers: A Non-Native English Speaker's Guide to Powerful Presentations

Storytelling in Presentations: How to Weave a Compelling Narrative for Your Audience

Presentation Guru

An effective slide begins with a headline.

What if the headline was the only part of your slide that they’ll remember?

It’s got to make an impact. Great headlines go directly to the point of your content, instantly sowing an idea in your audience’s mind and convincing them to listen on. In this article, from Presentation Guru contributor Tom Howell , you will find out the secret to writing the most effective slide headlines . Tom has distilled it down to the essentials and we strongly recommend you take a look.

Latest Posts

Rosie Hoyland

Latest posts by rosie hoyland ( see all ).

Now Is the Time to Look at Webinars - 13th March 2020
The Only PowerPoint Templates You’ll Ever Need - 26th March 2019
12 Tips for the Technologically Challenged Speaker - 25th March 2019
The Best Way to Protect Yourself from Misleading Graphs - 17th January 2019
3 Tips to Boost Your Confidence - 13th September 2018

Your email address will not be published. Required fields are marked *

Follow The Guru

Join our Mailing List

Join our mailing list to get monthly updates and your FREE copy of A Guide for Everyday Business Presentations

The Only PowerPoint Templates You’ll Ever Need

Anyone who has a story to tell follows the same three-act story structure to...

How to get over ‘Impostor Syndrome’ when you’re presenting

Everybody with a soul feels like an impostor sometimes. Even really confident and experienced...

ATLANTA, MAY 23-24 PUBLIC SPEAKING CLASS IS ALMOST FULL! RESERVE YOUR SPOT NOW

Public Speaking Classes
Corporate Presentation Training
Online Public Speaking Course
Northeast Region
Midwest Region
Southeast Region
Central Region
Western Region
Presentation Skills
101 Public Speaking Tips
Fear of Public Speaking

Catchy Presentation Titles Are the Start of a Great Presentation

Catchy Titles are the secret to a great presentation

A Catchy Presentation Title is Important for Audience Satisfaction

Think about the last time you went to a conference that has multiple breakout sessions going at the same time. If you are like most people, you first scanned the list of titles. Almost instantly, you eliminated a few based solely on the topic or title. The titles that you looked at created an impression of the speech. Once you narrowed down your choices, only then do you move on to the description, etc. In that instant where you were scanning the titles, though, you probably had this inner monologue going. “Hhhmmmm… Nope. Not worth my time. Nope. Sounds boring. Nope. That one is unrelated to anything of interest to me. Aaahhh… That one might be okay.”

One of the real, closely-held, public speaking secrets is that every audience member has this inner monologue . This inner monologue occurs before every single meeting and every single presentation that we attend. In most cases, just as when we looked at the breakout session list, the answer we receive is, “Nope. This seems like a waste of my time.”

Examples of Presentation Titles that Make People Yawn

Here are a few titles that tell the audience that your presentation will be a snoozefest.

Quarterly Financial Report
Software Update
Project Report
Goals for 20__ [Fill in Your Own Year]
Why We Need to Make Changes in Our Internal Processes

Think about how people will perceive the title

It is our job as the presentation designer (or deliverer) to make people want to pay attention to us. If you start with a great title, you are more likely to accomplish this task.

Presentation Title Generator

Follow this step-by-step approach, and your audience will want to hear you speak.

Create a One-Sentence Statement of What Your Topic is About.

Make sure your bullet points are easy to understand

We Exceeded Our Corporate Goals and Increased Profit Last Quarter.
The New Software Update Closed a Few Security Risks for Our Customers.
The ABC Building Project is Behind Schedule.
This Year, We Will Increase Revenue by $200,000 by Focusing on Repeat Business.
Department Heads Need to Communicate Team Activities Better.

Just by forcing yourself to make your title into a complete sentence, you will narrow the topic down dramatically. If you look at the difference between the first list and the second, the second is more interesting already.

Identify Why the Audience Would Care About this Topic?

Make the audience care by defining their why

Your Quarterly Bonus Has Increased.
Your Customers are Less Likely to Experience a Data Breach.
If We Adjust Our Plan, We Can Get Back on Schedule without Incurring Overruns.
Your Commissions Will Also Increase.
You Can Reduce Your Overall Department Costs.

Although we like to think that department heads care deeply about company revenue and profit, in reality, most of us are pretty self-centered. However, the department heads care very deeply about their bonuses. Outside of the tech folks, no one really cares about website security. However, if a company has a data breach, the entire company will have new challenges to deal with.

Combine the Sentence in Step #1 With the Benefit in Step #2.

Now that you have the two pieces, just put them together. When you do, you will create a series of catchy presentation titles .

We Exceeded Our Corporate Goals and Increased Profit Last Quarter, So Your Quarterly Bonus Has Also Increased.
Your Customers are Less Likely to Experience a Data Breach Because We Closed a Few Security Risks in the Recent Update.
If We Adjust the Project Plan on the ABC Building, We Can Get Back on Schedule without Incurring Overruns.
This Year, We Will Increase Revenue by $200,000 (And Commissions by $25,000) by Focusing on Repeat Business.
If We as Department Heads Can Communicate Our Team’s Activities Better, We Should Be Able to Reduce Department Cost Significantly.

Maybe these presentation titles aren’t perfect, but you have to admit, they are dramatically better, now.

Compare the Two Titles

Originally, we had, “Quarterly Financial Report.” We ended up with, We Exceeded Our Corporate Goals and Increased Profit Last Quarter, So Your Quarterly Bonus Has Also Increased.” Which would you rather sit through? Guess what? Your audience thinks the same way. So, if you want to catch the attention of your audience right away, realize that catch presentation titles can help.

By the way, once you have a great title, the post called How to Design a Presentation Quickly is a good second step. In addition, we have a free Online Speech Creator that walks you through the entire process step-by-step. Also, make sure to visit our 101 public speaking tips blog post.

Podcasts , presentation skills | presentation skills

Ready to get started?

Inspiration

23 presentation examples that really work (plus templates!)

Three professionals engaged in a collaborative meeting with a Biteable video maker, a laptop, and documents on the table.

30 Mar 2023

To help you in your quest for presentation greatness, we’ve gathered 23 of the best business presentation examples out there. These hand-picked ideas range from business PowerPoint presentations, to recruitment presentations, and everything in between.

As a bonus, several of our examples include editable video presentation templates from Biteable .

Biteable allows anyone to create great video presentations — no previous video-making skills required. The easy-to-use platform has hundreds of brandable templates and video scenes designed with a business audience in mind. A video made with Biteable is just what you need to add that wow factor and make an impact on your audience.

Create videos that drive action

Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Video presentation examples

Video presentations are our specialty at Biteable. We love them because they’re the most visually appealing and memorable way to communicate.

1. Animated characters

Our first presentation example is a business explainer from Biteable that uses animated characters. The friendly and modern style makes this the perfect presentation for engaging your audience.

Bonus template: Need a business video presentation that reflects the beautiful diversity of your customers or team? Use Biteable’s workplace scenes . You can change the skin tone and hair color for any of the animated characters.

2. Conference video

Videos are also ideal solutions for events (e.g. trade shows) where they can be looped to play constantly while you attend to more important things like talking to people and handing out free cheese samples.

For this event presentation sample below, we used bright colours, stock footage, and messaging that reflects the brand and values of the company. All these elements work together to draw the attention of passers-by.

For a huge selection of video presentation templates, take a look at our template gallery .

Business PowerPoint presentation examples

Striking fear into the hearts of the workplace since 1987, PowerPoint is synonymous with bland, boring presentations that feel more like an endurance test than a learning opportunity. But it doesn’t have to be that way. Check out these anything-but-boring business PowerPoint presentation examples.

3. Design pointers

This PowerPoint presentation takes a tongue-in-cheek look at how the speakers and users of PowerPoint are the problem, not the software itself.

Even at a hefty 61 slides, the vintage theme, appealing colors, and engaging content keep the viewer interested. It delivers useful and actionable tips on creating a better experience for your audience.

Pixar, as you’d expect, redefines the meaning of PowerPoint in their “22 Rules for Phenomenal Storytelling”. The character silhouettes are instantly recognizable and tie firmly to the Pixar brand. The bright colour palettes are carefully chosen to highlight the content of each slide.

This presentation is a good length, delivering one message per slide, making it easy for an audience to take notes and retain the information.

Google slides examples

If you’re in business, chances are you’ll have come across slide decks . Much like a deck of cards, each slide plays a key part in the overall ‘deck’, creating a well-rounded presentation.

If you need to inform your team, present findings, or outline a new strategy, slides are one of the most effective ways to do this.

Google Slides is one of the best ways to create a slide deck right now. It’s easy to use and has built-in design tools that integrate with Adobe, Lucidchart, and more. The best part — it’s free!

5. Teacher education

Here’s a slide deck that was created to educate teachers on how to use Google Slides effectively in a classroom. At first glance it seems stuffy and businessy, but if you look closer it’s apparent the creator knows his audience well, throwing in some teacher-friendly content that’s bound to get a smile.

The slides give walkthrough screenshots and practical advice on the different ways teachers can use the software to make their lives that little bit easier and educate their students at the same time.

6. Charity awareness raiser

This next Google slide deck is designed to raise awareness for an animal shelter. It has simple, clear messaging, and makes use of the furry friends it rescues to tug on heartstrings and encourage donations and adoptions from its audience.

Pro tip: Creating a presentation is exciting but also a little daunting. It’s easy to feel overwhelmed — especially if the success of your business or nonprofit depends on it.

Prezi presentation examples

If you haven’t come across Prezi , it’s a great alternative to using static slides. Sitting somewhere between slides and a video presentation, it allows you to import other content and add motion to create a more engaging viewer experience.

7. Red Bull event recap

This Prezi was created to document the Red Bull stratosphere freefall stunt a few years ago. It neatly captures all the things that Prezi is capable of, including video inserts and the zoom effect, which gives an animated, almost 3D effect to what would otherwise be still images.

Prezi has annual awards for the best examples of presentations over the year. This next example is one of the 2018 winners. It was made to highlight a new Logitech tool.

8. Logitech Spotlight launch

What stands out here are the juicy colors, bold imagery, and the way the designer has used Prezi to its full extent, including rotations, panning, fades, and a full zoom out to finish the presentation.

Sales presentation examples

If you’re stuck for ideas for your sales presentation, step right this way and check out this video template we made for you.

9. Sales enablement video presentation

In today’s fast-paced sales environment, you need a way to make your sales enablement presentations memorable and engaging for busy reps. Sales enablement videos are just the ticket. Use this video presentation template the next time you need to present on your metrics.

10. Zuroa sales deck

If you’re after a sales deck, you can’t go past this example from Zuora. What makes it great? It begins by introducing the worldwide shift in the way consumers are shopping. It’s a global phenomenon, and something we can all relate to.

It then weaves a compelling story about how the subscription model is changing the face of daily life for everyone. Metrics and testimonials from well-known CEOs and executives are included for some slamming social proof to boost the sales message.

Pitch presentation examples

Pitch decks are used to give an overview of business plans, and are usually presented during meetings with customers, investors, or potential partners.

11. Uber pitch deck

This is Uber’s original pitch deck, which (apart from looking a teensy bit dated) gives an excellent overview of their business model and clearly shows how they intended to disrupt a traditional industry and provide a better service to people. Right now, you’re probably very grateful that this pitch presentation was a winner.

You can make your own pitch deck with Biteable, or start with one of our video templates to make something a little more memorable.

12. Video pitch template

This video pitch presentation clearly speaks to the pains of everyone who needs to commute and find parking. It then provides the solution with its app that makes parking a breeze.

The video also introduces the key team members, their business strategy, and what they’re hoping to raise in funding. It’s a simple, clear pitch that positions the company as a key solution to a growing, worldwide problem. It’s compelling and convincing, as a good presentation should be.

13. Fyre Festival pitch deck

The most epic example of a recent pitch deck is this one for Fyre Festival – the greatest event that never happened. Marvel at its persuasion, gasp at the opportunity of being part of the cultural experience of the decade, cringe as everything goes from bad to worse.

Despite the very public outcome, this is a masterclass in how to create hype and get funding with your pitch deck using beautiful imagery, beautiful people, and beautiful promises of riches and fame.

Business presentation examples

Need to get the right message out to the right people? Business presentations can do a lot of the heavy lifting for you.

Simply press play and let your video do the talking. No fumbling your words and sweating buckets in front of those potential clients, just you being cool as a cucumber while your presentation does the talking.

Check out two of our popular templates that you can use as a starting point for your own presentations. While they’re business-minded, they’re definitely not boring.

14. Business intro template

Modern graphics, animations, and upbeat soundtracks keep your prospects engaged as they learn about your business, your team, your values, and how you can help them.

15. Business explainer template

Research presentation examples.

When you’re giving a more technical presentation such as research findings, you need to strike the perfect balance between informing your audience and making sure they stay awake.

As a rule, slides are more effective for research presentations, as they are used to support the speaker’s knowledge rather can capture every small detail on screen.

With often dry, complex, and technical subject matter, there can be a temptation for presentations to follow suit. Use images instead of walls of text, and keep things as easy to follow as possible.

16. TrackMaven research deck

TrackMaven uses their endearing mascot to lighten up this data-heavy slide deck. The graphs help to bring life to their findings, and they ensure to only have one bite-size takeaway per slide so that viewers can easily take notes.

17. Wearable tech research report

Obviously, research can get very researchy and there’s not a lot to be done about it. This slide deck below lays out a ton of in-depth information but breaks it up well with quotes, diagrams, and interesting facts to keep viewers engaged while it delivers its findings on wearable technology.

Team presentation examples

Motivating your team can be a challenge at the best of times, especially when you need to gather them together for….another presentation!

18. Team update template

We created this presentation template as an example of how to engage your team. In this case, it’s for an internal product launch. Using colorful animation and engaging pacing, this video presentation is much better than a static PowerPoint, right?

19. Officevibe collaboration explainer

This short slide deck is a presentation designed to increase awareness of the problems of a disengaged team. Bright colors and relevant images combine with facts and figures that compel viewers to click through to a download to learn more about helping their teams succeed.

Recruitment presentation examples

Recruiting the right people can be a challenge. Presentations can help display your team and your business by painting a dynamic picture of what it’s like to work with you.

Videos and animated slides let you capture the essence of your brand and workplace so the right employees can find you.

20. Company culture explainer

If you’re a recruitment agency, your challenge is to stand out from the hundreds of other agencies in the marketplace.

21. Kaizen culture

Showcasing your agency using a slide deck can give employers and employees a feel for doing business with you. Kaizen clearly displays its credentials and highlights its brand values and personality here (and also its appreciation of the coffee bean).

Explainer presentation examples

Got some explaining to do? Using an explainer video is the ideal way to showcase products that are technical, digital, or otherwise too difficult to explain with still images and text.

Explainer videos help you present the features and values of your product in an engaging way that speaks to your ideal audience and promotes your brand at the same time.

22. Product explainer template

23. lucidchart explainer.

Lucidchart does a stellar job of using explainer videos for their software. Their series of explainers-within-explainers entertains the viewer with cute imagery and an endearing brand voice. At the same time, the video is educating its audience on how to use the actual product. We (almost) guarantee you’ll have more love for spiders after watching this one.

Make a winning video presentation with Biteable

Creating a winning presentation doesn’t need to be difficult or expensive. Modern slide decks and video software make it easy for you to give compelling presentations that sell, explain, and educate without sending your audience to snooze town.

For the best online video presentation software around, check out Biteable. The intuitive platform does all the heavy lifting for you, so making a video presentation is as easy as making a PowerPoint.

Use Biteable’s brand builder to automatically fetch your company colors and logo from your website and apply them to your entire video with the click of a button. Even add a clickable call-to-action button to your video.

Share your business presentation anywhere with a single, trackable URL and watch your message turn into gold.

Make stunning videos with ease.

Take the struggle out of team communication.

Try Biteable now.

No credit card required
No complicated design decisions
No experience necessary

Action Titles: How To Use Your Key Messages as Slide Headers!

Meaningful headers, known as action titles, add weight to your words. But what exactly are they? We’ll show you in today’s post.

Action title: What is that?

A good action title condenses the core message of your slide into one sentence. Your audience can immediately internalize the most important takeaway from your slide just by reading the title. An added bonus is that it gives you, the presenter, a strong anchor for what you want to communicate.

How should you use it

Think of your slide header as a newspaper headline – that’s always the first thing people read. Many presenters don’t realize how audiences grasp and absorb content, especially PowerPoint slides. Journalists know how to draw attention with well-crafted headlines. They use the headline to present the most important and intriguing message.

As the name suggests, an action title is an active statement . It requires active, rather than passive wording . Here’s an example:

Active: Sales figures influence the company’s revenue.

Passive: Company revenue is influenced by sales figures.

Where should it go?

Based on eye-tracking studies , audiences in Western cultures focus most of their attention on the upper-left corner of a slide. This diminishes in a Z or F shape pattern, which we have illustrated in a Gutenberg diagram below. In the 1990s, management consultants from the Boston Consulting Group perfected this principle and coined the term action title. The way we take in PowerPoint slides hasn’t changed, which is why this communication principle is still very relevant today.

The advantages of action titles

Action titles bring so many more advantages than a header consisting of just one or two words. Well-written action titles reflect the central idea of your slide . This provides an audience with a sense of direction and helps them focus on the facts and figures presented.

Using them also allows you to showcase your communication skills . Strong written and verbal communication are highly regarded business skills and an important building block of your professional success.

The Z and F patterns

As mentioned above, an audience’s attention is focused most on the upper-left corner of a slide. As a result, an audience reads PowerPoint slides following a certain pattern . These are the Z and F patterns . To better understand these patterns, we’ve provided an illustration of both below.

In the Z pattern, the header is read first and then the eye moves to the rest of the text and the images on the slide. With the F pattern, all lines are read one after the other, just like reading a book. In both patterns the title is read first, showing exactly how important action titles are for giving a powerful and meaningful presentation.

How to word an action title

You want your action title to be immediately understood by your audience. For this to happen, avoid overly generic titles that lack substance. “Sales Development” or “Organizational Structure” are examples of titles that aren’t specific enough to truly explain what you want to communicate. With this kind of title, your audience will know what to expect but not the core message of your slide. Concrete statements that support your core message are far better, such as “Positive Sales Development in 2019” or “Our Sales Increased by 15% in the Last Quarter” .

Imagine skimming all the slides of your presentation and reading only the headlines. Do your key messages and “story” pop? If you answered yes, give yourself a pat on the back – you’ve got your action titles just right. Your audience should have no problem understanding the core message of the slide.

D evelop your own writing style

Avoid long, convoluted sentences and filler words. Good action titles should be simple, factual and succinct. They should actively engage your audience. Using marketing jargon can also have a negative impact on your audience. Avoid exaggerating and stick to the facts and objective of your presentation.

Sometimes sub headers can be helpful if the core message is too long for an action title. They allow you to include additional information, such as “Sales development in million euros” .

Action titles and call to action

Even though the action title and call to action seem like similar terms, they are actually very different. While action titles are placed at the beginning of each slide, a call to action is most often found on the last slide. Using a call to action on the final slide of your presentation directs your audience towards a specific goal.

If you’d like to know how to craft and use a call to action, check out our blog .

Action titles can transform your PowerPoint presentation into meaningful, engaging slides. Not only do they guarantee your audience’s attention, but they’re also essential for your professional success.

Do you have any questions about action titles or PowerPoint presentations in general? Feel free to contact us at [email protected] .

Are you looking for professionally designed slide templates for your presentation ? Take a look around in our shop . Here are some examples:

Here are some articles that may interest you:

Call to action for your presentations
Network with your presentation
Company presentations

Share this post

share
save

Design Thinking: Problem Solving with a Difference

Why Corporate Mission Statements Are So Important

7 Tips & Learnings from the Apple Keynote

POWERPOINT PRESENTATION: HEADLINES & VISUALS

Headlines and visuals can be very powerful. Title slides are statements that help advance your story. Visuals support your story structure. They can entice or bore the audience. In this post you’ll learn how to elevate your ideas and at the same time narrow your audience’s focus. You’ll discover ways to turn on the audience imagination with the effective use of headlines and visuals.

Welcome to my blog where you will learn a thing or two about Presentation Design. Read on…

Your headlines should pull out your main concept and place it at the top of the slide. The title should clearly summarize the key insight. Each title should build on top of the previous creating a flow that moves the story forward with each passing slide. I’m willing to bet that the last deck you designed had lack luster, passive titles. Like, “Update, Sales Report, Next Steps, or Customer Behavior. Ammi-right? Or ammi-right? This type of title does not move your story forward. Vague titles make your audience work too hard to decipher the message. Titles have the best real estate in the whole slide, let’s make good use of it. Titles need to be more active. First pull back from your whole presentation layout and see how it is fitting together. Pick out your key elements and make it flow. Consider titles with no images or charts to support. Make your titles work for your story. Stand alone headlines tell the story so well that someone can leave the room for a couple minutes. And, when they come back they are right back into the flow of your presentation. They don’t have to say, “What did I miss?”

Headlines build the framework of your PowerPoint Presentation. Composed headlines will also keep you oriented as you are presenting. Unexpected interruptions happen, your headlines can support the story and bring you right back in the moment. Clever simple prompts will act as breadcrumbs to keep on the trail.

The best headlines for your story are conversational and concise. Be specific. Eliminate wordiness, include a key data point, and sound natural. Newsworthy. They should be an invitation for the audience to know more.

TITLES VS. HEADLINES

See the difference? Headlines not titles. It transforms the title into something the audience can lean into and learn more. I know headlines have more words, and slides have little room to spare. It’s this extra information that guides the audience through the story.

Visuals help us remember things. And, science has proven that the human brain processes imagery faster than the written or spoken word. We respond quickly and emotionally to imagery. Visuals are more easily understood and can refine ideas. Visuals have to be strong or you can end up with a pretty ugly presentation.

In order to advance your story, you’ll want to use two or more of photos, diagrams, data, text, and video.

Your audience is not going to read slides during a presentation. They are going to skim, so use text sparingly. Text is a very attractive visual. Text looks best with lots of white space around it. Use visual hierarchy. Let your text breathe. Many slides end up packed with bullet points and the audience cannot take it all in. Don’t over use!

Icons are a small graphic representation of an idea or concept. They support the text or content and help clarify the main message. Icons are easily understandable; your audience not get bogged down reading words. They help with the forward movement of the story.

Photography adds a human aspect to a presentation. And can be very powerful in conveying your ideas. Photos elicit an emotional response from an audience. Especially if you're presenting data or facts about people.

Diagrams are great for grouping information into smaller chunks. Diagrams create a visual explanation of a key message or timeline. It’s another option aside from graphs and charts.

Charts, graphs and tables present data. There are other ways, be inventive–make your own. Try using varying sizes of type, numbers and shapes to depict your data. You’re not obligated to use only what PowerPoint offers.

Properly used and inserted in the right spot, video can work well to change the pace of your story. Videos are best applied at the beginning or end of your presentation for an impactful start or close. If you decide to insert video mid-presentation, rehearse it well so it will not disrupt your flow.VISUALS SHOULD BE BALANCED

Don’t get stuck on one image so you’re bending your story around it. Find the right image. Be open and make your visuals fit your story not the other way round. Keep it simple and be sure the image directly supports your story. Try not to be repetitive. Do overdo one type - not too many photos, charts, graphs, or text heavy slides. Variation is the key. Be mindful in choosing your visuals.

Overall you do not want your deck to look patched together and uneven. Randomly placed visual choices don’t elevate the story. Your photos and visuals should look like they are from the same collection. A high contrast photo dictates you keep that same theme throughout your presentation. Or if you are using vibrant colors then a black and white photo would not be the best fit. Placement of visuals on the slide in an orderly fashion.

Preparing and designing a PowerPoint slide presentation takes hours. You can spend many hours and still find you still have a handful of homely slides. It’s often thought that anyone can create a PowerPoint presentation, if they can work in Word. Surely PowerPoint can’t be too difficult. To create an effective deck it takes a very specific skillset. These skills include: Business understanding, critical thinking, graphic design, layout, typography, content writing, hierarchical understanding, and strategic communication. Designing a presentation is complex job. It requires many skills. So, why not leave to a professional? Like me!

VEGAN PRESENTATIONS

Presentation design best practices: story.

Use Headlines — How to get the point of your presentation across.

If I could change one thing about PowerPoint, I would remove the “click to add title” feature and make it “click to add headline.” Maybe, just maybe, it might make people stop and think. Instead of plugging in what passes for a title on your next PowerPoint deck — 4th Quarter Highlights, Consolidated Finance Review, Business Strategy — there might be an actual, exciting, point-making, “I get it, now I’m interested”, “aha”, honest-to-goodness headline.

Most people forget that PowerPoint has the word point in it, and they are trying to make a point . In the news industry, a headline like “Headless Body Found in Topless Bar” sold newspapers. In the world of blogging and SEO, a headline has to work for humans and algorithms. If it’s not effective, you’re not getting eyeballs. In the world of PowerPoint, it has to make a point. You’re looking for self-explanatory (like a label) and catchy (to appeal to people). For instance, a slide on your remote learning strategy could be labeled “Remote Learning Strategy.” Or it could be a headline: “In the future, 70% of our learning will be delivered remotely.” The label tells you what it’s about. The headline tells you what you need to know.

Most people default to a label.

Look for labels. Your first warning sign should be the number of words. Check your title. If it isn’t a sentence or doesn’t read like a sentence, you probably have a label. Your label will be short, usually a couple of words, and categorize the information on the slide. Labels are ok for charts, bad for slides.

Recent Zoom investor slide (content blurred) p.13.

Take this Zoom investor slide. It’s clearly a label. “Q2 FY21 Expenses and Margins.” I know what I am looking at, but I don’t know what to think. The slide is asking me, the audience, to spend mental cycles figuring that out. Are they good? Are they bad? Did Zoom have a good Q2 or a bad Q2?¹

Headlines are better.

Here’s an example from Peloton. The home workout darling does a great job with a headline, stating clearly that, “Workout Growth Continues to Outpace Subscription Growth.” Even with blurred content, you know what evidence you are looking for on the slide, as the headline tells you so.

Recent Peloton investor slide (content blurred) p.8.

An example from later in the deck has Peloton reverting to a label. The slide itself is a fantastic example of borrowed credibility, with Peloton comparing itself to other industry disruptors like Amazon, Apple, and Netflix. But the title itself is a label. “Global Digital Disruption.” It situates the audience but doesn’t tell them what to think about the slide.

Recent Peloton investor slide (content blurred) p.12.

Here’s a reimagined title for that same slide.

Recent Peloton investor slide (content blurred), with a re-imagined headline. p.12.

With only a few extra words, the point of the slide comes across. Stating clearly that “Peloton is Digitally Disrupting the Global Fitness Market.”

Turning a label into a headline is a subtle but important change. If you look at the decks you produce now; I’ll bet they are littered with labels. So how do you turn those labels into headlines?

A good headline will do the work for you. It will make your point crisply. It’s both self-explanatory and catchy. How do you go from a label to a headline? Answering a simple question, “What do you want people to get from this slide?” will give you an answer that leads to your headline.

What kind of Headline?

Your headline will either be an assertion or a question. For example:

Labels: Storytelling in business. New product launches.

Headlines (assertion): Storytelling drives business results. New product launches drive our revenue growth.

Headlines (question): How can storytelling drive business results? Which new products will hit the market next year? ‍

The assertion makes a statement, which has to be backed up by evidence. The The assertion makes a statement, which has to be backed up by evidence . The question creates a curiosity gap. It draws the audience in. Either work and which one you use depends on the tone of your presentation .

To help you practice writing better headlines, focus on these six “how-to’s.”

Six keys to writing better headlines.

Length is important..

Two or three words will give you a label. Short headlines are sometimes harder to figure out. Most headlines we write run between 7 to 14 words. A good rule of thumb is to keep the headline below two lines. This key of headline length has similarities in SEO and content marketing. There, articles with longer headlines get double the traffic, double the shares, and more than five times as many backlinks.²

Make it readable.

Make sure it is clear and can be read at a glance. Test your headline by reading it aloud. It should roll off the tongue. It doesn’t need to be a complete sentence but shoot for sentence-like. This makes it readable. Punctuation helps. Style guides argue over Title Case and sentence case. Sentence case titles are easy to read. It’s the standard for Google.³ Make it your standard as well.

Use concrete language.

The more concrete the language of your headline, the better. This is a Strunk and White rule⁴ that you want to follow. It can persuade investors⁵ and increase customer satisfaction.⁶ Concrete language will work for you. Instead of “Executing our product strategy,” try “Five keys to a successful product launch.” The more concrete, the better.

Make it about you.

Every headline is a beat in a story. Every story has the audience as the hero in that story . The headline has to be relevant to the audience. At best, it evokes an emotional connection. Use you. Instead of “Five keys to a successful product launch,” make it “Five keys for our next successful product launch.” Or better yet, “What can you do to make our next launch a winner?”

Remove acronyms, jargon, and terms of art.

Make the headline easy to understand.⁷ There are a lot of terms of art in your business. If you’re in technology, you might know what a churn walk is or port performance. You may not. You may understand what EPS, ECPD, AI, or ML are. You may not. But with a headline, it’s better to be sure. “Where are we losing business?” is a headline that’s concrete, compelling, and relevant. It also requires little to no thinking, compared to “Q2 Churn Walk.”

Let the verbs do the work for you.

Here is some old writing advice that’s useful in headlines. Let the verbs do the work for you. Consider,

“ Improving demand in our small business market.” Or, “ Growing demand in our small business market.” Or, “ Increasing demand in our small business market.” Or, “ Thriving demand in our small business market.” Or, “ Snowballing demand in our small business market.” Mastering your verbs can make a difference.

Before you start typing.

Next time you are staring at the click to add title cursor in PowerPoint, choose a different path. Instead of merely “labeling” your slide, write a punchy headline.

Gavin McMahon is a founder and Chief Content Officer for fassforward consulting group. He leads Learning Design and Product development across fassforward’s range of services. This crosses diverse topics, including Leadership, Culture, Decision-making, Information design, Storytelling, and Customer Experience. He is also a contributor to Forbes Business Council .

Eugene Yoon is a graphic designer and illustrator at fassforward. She is a crafter of Visual Logic. Eugene is multifaceted and works on various types of projects, including but not limited to product design, UX and web design, data visualization, print design, advertising, and presentation design.

¹ Owens, Jeremy. “ Zoom Made as Much Money in Three Months as It Did in All of 2019; Stock Shoots 22% Higher .” MarketWatch, 1 Sept. 2020. ² SEMRush The State Of Content Marketing. 2019 Global Report. ³ “ Capitalization | Google Developer Documentation Style Guide.” Google Developers. ⁴ Ohmann, Richard. "Use definite, specific, concrete language." College English 41.4 (1979): 390-397. ⁵ "Pan, Lingling, et al. "Give it to us straight (most of the time): Top managers’ use of concrete language and its effect on investor reactions." Strategic Management Journal 39.8 (2018): 2204-2225. ⁶ Packard, Grant, and Jonah Berger. "How Concrete Language Shapes Customer Satisfaction." ACR North American Advances (2019). ⁷ Dwyer, Colin. “ How to Write Great Headlines That Keep Readers Engaged: 5 Tips (and Examples) .” NPR Training. (Rule#2)

Subscribe to fassforward articles

More articles we couldn’t stop thinking about..., product storytelling — how to craft powerful product stories with these 6 rules.

Running OKR’s — How to create a growth mindset in your team

Testing OKR’s — How to know if your OKR’s are working with 6 simple tests

Sign up for the H.O.W. newsletter (Helping Others Work)

Keep up to speed

We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Manage Cookies

Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.

Strictly Necessary Cookies

These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.

Show cookie providers

Google Login

Functionality Cookies

These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.

Performance Cookies

These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.

Google Analytics

Targeting Cookies

These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.

Google Tag Manager
Infographics
Daily Infographics
Template Lists
Graphic Design
Graphs and Charts
Data Visualization
Human Resources
Beginner Guides

Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters.

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion:

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message.

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations .

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software .

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong.

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively .

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence.

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload.

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started.

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs.

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account.

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations.

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

Discover popular designs

Brochure maker

White paper online

Newsletter creator

Flyer maker

Timeline maker

Letterhead maker

Mind map maker

Ebook maker

20 Great Examples of PowerPoint Presentation Design [+ Templates]

Published: January 17, 2024

When it comes to PowerPoint presentation design, there's no shortage of avenues you can take.

PowerPoint presentation examples graphic with computer monitor, person holding a megaphone, and a plant to signify growth.

While all that choice — colors, formats, visuals, fonts — can feel liberating, it‘s important that you’re careful in your selection as not all design combinations add up to success.

In this blog post, I’m sharing some of my favorite PowerPoint tips and templates to help you nail your next presentation.

Table of Contents

What makes a good PowerPoint presentation?

Powerpoint design ideas, best powerpoint presentation slides, good examples of powerpoint presentation design.

In my opinion, a great PowerPoint presentation gets the point across succinctly while using a design that doesn't detract from it.

Here are some of the elements I like to keep in mind when I’m building my own.

1. Minimal Animations and Transitions

Believe it or not, animations and transitions can take away from your PowerPoint presentation. Why? Well, they distract from the content you worked so hard on.

A good PowerPoint presentation keeps the focus on your argument by keeping animations and transitions to a minimum. I suggest using them tastefully and sparingly to emphasize a point or bring attention to a certain part of an image.

2. Cohesive Color Palette

I like to refresh my memory on color theory when creating a new PowerPoint presentation.

A cohesive color palette uses complementary and analogous colors to draw the audience’s attention and help emphasize certain aspects at the right time.

10 Free PowerPoint Templates

Download ten free PowerPoint templates for a better presentation.

Creative templates.
Data-driven templates.
Professional templates.

You're all set!

Click this link to access this resource at any time.

Tell us a little about yourself below to gain access today:

It‘s impossible for me to tell you the specific design ideas you should go after in your next PowerPoint, because, well, I don’t know what the goal of your presentation is.

Luckily, new versions of PowerPoint actually suggest ideas for you based on the content you're presenting. This can help you keep up with the latest trends in presentation design .

PowerPoint is filled with interesting boilerplate designs you can start with. To find these suggestions, open PowerPoint and click the “Design” tab in your top navigation bar. Then, on the far right side, you'll see the following choices:

This simplistic presentation example employs several different colors and font weights, but instead of coming off as disconnected, the varied colors work with one another to create contrast and call out specific concepts.

What I like: The big, bold numbers help set the reader's expectations, as they clearly signify how far along the viewer is in the list of tips.

10. “Pixar's 22 Rules to Phenomenal Storytelling,” Gavin McMahon

This presentation by Gavin McMahon features color in all the right places. While each of the background images boasts a bright, spotlight-like design, all the characters are intentionally blacked out.

What I like: This helps keep the focus on the tips, while still incorporating visuals. Not to mention, it's still easy for me to identify each character without the details. (I found you on slide eight, Nemo.)

11. “Facebook Engagement and Activity Report,” We Are Social

Here's another great example of data visualization in the wild.

What I like: Rather than displaying numbers and statistics straight up, this presentation calls upon interesting, colorful graphs, and charts to present the information in a way that just makes sense.

12. “The GaryVee Content Model,” Gary Vaynerchuk

This wouldn‘t be a true Gary Vaynerchuk presentation if it wasn’t a little loud, am I right?

What I like: Aside from the fact that I love the eye-catching, bright yellow background, Vaynerchuk does a great job of incorporating screenshots on each slide to create a visual tutorial that coincides with the tips. He also does a great job including a visual table of contents that shows your progress as you go .

13. “20 Tweetable Quotes to Inspire Marketing & Design Creative Genius,” IMPACT Branding & Design

We‘ve all seen our fair share of quote-chronicling presentations but that isn’t to say they were all done well. Often the background images are poor quality, the text is too small, or there isn't enough contrast.

Well, this professional presentation from IMPACT Branding & Design suffers from none of said challenges.

What I like: The colorful filters over each background image create just enough contrast for the quotes to stand out.

14. “The Great State of Design,” Stacy Kvernmo

This presentation offers up a lot of information in a way that doesn't feel overwhelming.

What I like: The contrasting colors create visual interest and “pop,” and the comic images (slides 6 through 12) are used to make the information seem less buttoned-up and overwhelming.

15. “Clickbait: A Guide To Writing Un-Ignorable Headlines,” Ethos3

Not going to lie, it was the title that convinced me to click through to this presentation but the awesome design kept me there once I arrived.

What I like: This simple design adheres to a consistent color pattern and leverages bullet points and varied fonts to break up the text nicely.

16. “Digital Transformation in 50 Soundbites,” Julie Dodd

This design highlights a great alternative to the “text-over-image” display we've grown used to seeing.

What I like: By leveraging a split-screen approach to each presentation slide, Julie Dodd was able to serve up a clean, legible quote without sacrificing the power of a strong visual.

17. “Fix Your Really Bad PowerPoint,” Slide Comet

When you‘re creating a PowerPoint about how everyone’s PowerPoints stink, yours had better be terrific. The one above, based on the ebook by Seth Godin, keeps it simple without boring its audience.

What I like: Its clever combinations of fonts, together with consistent color across each slide, ensure you're neither overwhelmed nor unengaged.

18. “How Google Works,” Eric Schmidt

Simple, clever doodles tell the story of Google in a fun and creative way. This presentation reads almost like a storybook, making it easy to move from one slide to the next.

What I like: This uncluttered approach provides viewers with an easy-to-understand explanation of a complicated topic.

19. “What Really Differentiates the Best Content Marketers From The Rest,” Ross Simmonds

Let‘s be honest: These graphics are hard not to love. I especially appreciate the author’s cartoonified self-portrait that closes out the presentation. Well played, Ross Simmonds.

What I like: Rather than employing the same old stock photos, this unique design serves as a refreshing way to present information that's both valuable and fun.

20. “Be A Great Product Leader,” Adam Nash

This presentation by Adam Nash immediately draws attention by putting the company's logo first — a great move if your company is well known.

What I like: He uses popular images, such as ones of Megatron and Pinocchio, to drive his points home. In the same way, you can take advantage of popular images and media to keep your audience engaged.

PowerPoint Presentation Examples for the Best Slide Presentation

Mastering a PowerPoint presentation begins with the design itself.

Get inspired by my ideas above to create a presentation that engages your audience, builds upon your point, and helps you generate leads for your brand.

Editor's note: This post was originally published in March 2013 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Blog - Beautiful PowerPoint Presentation Template [List-Based]

Don't forget to share this post!

17 PowerPoint Presentation Tips From Pro Presenters [+ Templates]

How to Write an Ecommerce Business Plan [Examples & Template]

How to Create an Infographic in Under an Hour — the 2024 Guide [+ Free Templates]

Get Buyers to Do What You Want: The Power of Temptation Bundling in Sales

How to Create an Engaging 5-Minute Presentation

How to Start a Presentation [+ Examples]

120 Presentation Topic Ideas Help You Hook Your Audience

How to Create the Best PowerPoint Presentations [Examples & Templates]

The Presenter's Guide to Nailing Your Next PowerPoint

How to Create a Stunning Presentation Cover Page [+ Examples]

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

How to write a presentation title that gets people flocking to your session

by Olivia Mitchell | 31 comments

Get inspiration for your presentation title from magazines. Photo credit: bravenewtraveler

You might not give much thought to your presentation title for a conference presentation. The conference organizers will have asked you to provide a title and an abstract for the conference programme and you manage to slap something together just before the deadline.

But your presentation title can determine whether you have a smattering of people attending, or standing room only.

The good news is that it’s not that hard to craft a presentation title. There are a number of tried and tested formats which are easy to adapt to your topic. This is the way professional copywriters write headlines. They don’t start from scratch. They have a collection of previously used headlines (called a swipefile) and then they simply work out which type of headline will work best for their current topic. Next time you’re in the store, check out magazines like Cosmo. You’ll see the same alluring headlines time and time again.

I’ll show you how this can work by taking one topic and generating a number of possible presentation titles by applying the different formats.

The topic is teaching bioethics in secondary schools. I have a good friend who’s an expert on this topic and gives presentations at conferences around the world.

1. Promise benefits

Dale Carnegie’s famous book “How to Win Friends and Influence People” is still one of the best-selling communications books on Amazon. The title of the book is a big part of it’s success. That title works because it promises benefits. It’s not enough to say:

How to teach bioethics

That’s ho-hum. Adding benefits to the title makes it sing:

How to teach a bioethics class that makes students think How to be an inspiring bioethics teacher How to engage and inspire your students through teaching bioethics

“How to” is the most common way of starting a benefit title. To explore the “How to” format more deeply check out this post on writing headlines for blog posts. It’s applicable to writing presentation titles too How to write a Killer How To Article that gets Attention

2. Promise a story

We love stories. You probably already know that telling stories is a powerful presentation technique. But you can also use the power of the story in your presentation title. For example:

How a poor school turned delinquent teenagers into philosophers How a burnt-out teacher reconnected with the love of teaching through bioethics

If you’re presenting a case-study, this format is ideal for your presentation title. Here’s the format “How A got to B”. Make “A” and “B” as far as part as possible by adding adjectives.

3. Put the number three at the front

Consider this title:

Critical concepts for teaching bioethics

Sounds kind of boring and academic, but what if you put a number in front of it:

Three critical concepts for teaching bioethics

Now your prospective audience member is thinking “I better know what those three critical concepts are”. Even if they’re an expert in teaching bioethics they’ll want to find out the three concepts a fellow expert considers critical.

Three is the ideal number of major points to cover in a presentation, and five at the outside. If you try and cover more you won’t be able to do justice to each point . It’s better to go deep, rather than wide. See my post When is it OK to break the rule of three-part structure .

4. Provoke curiosity

If you’re revealing new research in your presentation make the most of it. People want to hear what’s new. They come to conferences to be at the cutting-edge.

New classroom research reveals the bioethics teaching methodology that gets the best results

If you’re a teacher of bioethics how could you resist going to that session?

That title works because of the curiosity that it evokes. You can exploit the natural attraction power of curiosity even if you don’t have cutting-edge research to reveal. For example:

The #1 strategy for teaching bioethics in the classroom

5. Evoke concern

This type of presentation title makes people want to to come to your presentation to check that they’re not making big mistakes. It’s a powerful strategy. For example:

The common mistakes bioethics teachers make The flaws in current bioethics teaching methodology

or take some ownership with this version:

The mistakes I’ve made teaching bioethics and how you can learn from them

Mix ‘n’ Match Presentation Titles

You can use elements from these different types of title and mix them up. For example, many titles can be improved by adding the number 3. For example:

The common mistakes bioethics teachers make

The three common mistakes bioethics teachers make

Add contrast to your titles

Adding contrast adds the element of surprise to your title. For example, I can improve this title:

How to teach a bioethics class that makes students think

by changing ‘students’ to ‘teenagers’:

How to teach a bioethics class that makes teenagers think

Putting the words “students” and “think” next to each other doesn’t generate any surprise. But put the word “think” next to “teenagers” does.

So simply by applying these formats I’ve generated eleven possible titles. You can do the same. Once you’ve generated some titles, choose the one that resonates best with you and then plan your presentation to fulfill the promise that you’re making to your audience in the title.

Plan your Presentation with the SpeakerMap™ Template

Use a proven formula that will have you look confident and credible.

Success! Check your email for a link to download the SpeakerMap. And if you have a presentation coming up, do make use of the interactive email tips we'll send you.

Heads up: I will also send you valuable tips to help you improve your presentations and let you know about ways you can work with me. You can unsubscribe at any time.

31 Comments

Olivia, another technique is to imply privileged information: “Secrets of bioethics teaching” or “Bioethics teaching techniques of the pros”

Hi, On which topic should i make presentation

Thanks for adding that technique. Olivia

Thanks for posting this Olivia. I definitely have “title challenge.” Seems like by the time I get to naming my presentations, my creativity is shot. Specifically I like the fact that you give examples! This really helped to clarify the topic.

Olivia A very useful post. I always put a lot of effort into trying to pull together a good presentation, but thinking of a title that will catch the interest is always Ichallenging.

Olivia, I really enjoyed this article and will read it each week for inspiration creating titles for my blogs. When I create presentations, blogs, and articles I use a working title until I am finished. It keeps me on track. Then I create my real title. I have read others that promote creating your title, then the content. Which do you prefer and why?

Thank you for this information. I am definitely title challenged. My colleagues recently told me that they decided not to attend my presentation as it did have any relevance to their courses. I will be sure to utilize these suggestions next time.

Ouch! Of course if it’s correct that it wasn’t relevant then that’s fine. But if it’s because the title didn’t attract them and show the relevance then that’s disappointing. Good luck with your next title.

Excellent ideas, Olivia, and well expressed! I’ve linked to this (and some of your other posts) from my blog.

Also came up with a simple 3-word model for involving the audience through the presentation title: Question, Action, Mention. (See http://remotepossibilities.wordpress.com/2011/11/23/answer-peoples-key-question-first-framework-part-1a/#involve_people )

I’m happy to read this write up, @ olivia you’re indeed an inspiring character. I’m working on my magazine please I need your sopports And contrIbutions. Please Olivia need your support…

I have been writing blogs and articles for years and need ideas of how to create some new titles. This has been extremely educational and helpful for me to create better titles. Thanks

As a fellow speaker, I just wanted to say a hearty thank you. We all need fresh ways at looking at old stuff and to continuously think creatively regarding how we communicate to get the best outcomes.

Many Thanks Olivia for your post, Your techniques have helped me think differently from the ways I have always titled my presentations

That’s great to hear Bernard!

oh ! great you are right !!

I know you’ve said there’s no need to grab attention at the start of a talk, but the title’s one place you definitely need to! So you might also like this 4-part method I just posted for attention-grabbing titles.

(It uses an “ABCD” mnemonic, meaning the title includes an Action, Benefit, “Conversation” and/or Digit. For example, one title might be “Smash your class target – top 5 bioethics teaching tips”.)

Love it, thanks Craig!

You’re very welcome! Also, comments (and links) are always welcome on my blog. 🙂

Hi I am still having a problem of formulating a title. please help

I do not even know how I ended up right here, but I thought this publish was once good. I do not recognise who you are however certainly you’re going to a well-known blogger for those who are not already. Cheers!

I use your tips in presenting a title that is very helpful for me Thanks http://khelopcgames.com

IM STILL HAVING A PROBLEM GETTING STARTED WITH MY PRESENTATION PLEASE HELP! IWANT TO DO IT ON MY PAST BUT I HAVE NO IDEA HOW TO BEGIN.

you suck dick

@barry: Thanks for that clarification … or are those the Before & After titles of your presentation after reading this excellent article?

Web series on Netflix are the most popular thing right now, with Netflix being the biggest seller among OTT platforms. Netflix viewers are only paid and have all the paid plans, while Netflix mod apk 2023 is a free platform and you can enjoy all the web series for free. This includes all advertising content. Netflix apk mod .

I liked it so much that you feel good here Sketch made with taste, the theme for your author elegant to buy impatience with what you have to offer. Well, without a doubt, you will come back before this, just like very often if you support this growth.

A Motivational Speech in a Psychological manner is an open demonstration intended to rouse, energize, and bring out certain feelings and activities in people. https://moodandmind.com.pk/2024/01/31/motivational-speech-in-psychological-perspective/

#Online Psychological Counselling . Psychological Counselling serves as a mental compass that can effectively guide individuals through tumultuous emotional and cognitive experiences.

Excellent read! The content you’ve shared in this article is not only thought-provoking but also exceptionally well-articulated. It’s apparent that you’ve invested a significant amount of thought and effort into creating this post, and it truly shows in the quality of your work.

Viral Video in India

fitnessplanet . Welcome to our Gym Page! ? We’re dedicated to helping you crush your fitness goals and live your healthiest life. From personalized workout plans to expert nutrition advice, we’ve got everything you need to transform your body and mind. Join Us Today #Fitness

Trackbacks/Pingbacks

ACRL 2011 National Conference Update – Paper/Panel Submissions - [...] Good luck to all those who submitted a proposal. I hope you came up with a snappy title (see…
Links: Memorial Day 2010 Edition - [...] How to write a presentation title that gets people flocking to your session: Tips applicable to writing, too! [...]
Hur du gör en intresseväckande titel | I huvudet på Håkan Fleischer - [...] Blogginlägget är utmärkt – läs det här! [...]
Public Speaking Tips and Techniques [2010-06-05] - [...] Mitchell reflects on how to write your presentation title to attract a larger audience. But your presentation title [...]
Intrigue people (FiRST framework – part 1I) | Remote Possibilities - [...] are several places you can find bright ideas for titles that draw people to your talk. One is Olivia…
Título de Presentación en PowerPoint | plantillas-powerpoint.com - [...] baja calidad. Es recomendable preparar un título que llame la atención. Un título adecuado puede prometer beneficios, una historia…
VIRTUAL-BLOG.COM - VMworld 2013 Call for Papers Open - VIRTUAL-BLOG.COM - [...] Presentation titles that get people flocking to your session [...]
Do your talks’ titles bore people? Use “ABCD” headlines to grab attention – and keep it | Remote Possibilities - […] more ways to title your talk, also see “How to write a presentation title that gets people flocking to…

Got an important presentation coming up?

Got an important presentation coming up and: You have so much content that you can't figure out what to leave out? Don't know where to begin your design process? Worried that your material won't be of value? Feeling overwhelmed and can't get started? Can't figure out your theme? Concerned you won't be engaging? Time is running out?

Connect With Me

Recommended Books

Click here to see my favorite presentation books.

I earn a small commission when you buy a book from this page. Thank you!

Audience (22)
Content (62)
Delivery (31)
Nervousness (30)
Powerpoint (37)
Presentation blogs (2)
Presentation books (4)
Presentation critiques (9)
Presentation myths (6)
Presentation philosophy (5)
Presentation research (11)
Presentation skills (23)
Presenting with Twitter (10)
Visual thinking (3)

Want to create your most engaging presentation ever?

Plan your presentation with the SpeakerMap™ - a proven system that will have you feeling confident and credible.

Success! You'll soon receive an email from us with a link to step 1 of the SpeakerMap system.

Heads up: I'll also send you useful tips to improve your presentations. If you no longer need them, you can unsubscribe at any time.

Free Course

How to tame your fear of public speaking.

In this video-training series (plus workbook with transcripts) you’ll learn:

The three things you must know BEFORE you begin to tackle your fear of public speaking
Why the positive-negative thought classification doesn’t work for fear of public speaking
The two powerful self-talk tweaks that can make an immediate difference.

You have Successfully Subscribed!

I ask for your email address to deliver the course to you and so that I can keep on supporting and encouraging you with tips, ideas and inspiration. I will also let you know when my group program is open for enrolment. I will keep your email safe and you can unsubscribe at any time.

Discover more from Speaking about Presenting

Subscribe now to keep reading and get access to the full archive.

Type your email…

27 Presentation Examples That Engage, Motivate & Stick

Browse effective professional business presentation samples & templates. Get great simple presentation examples with perfect design & content beyond PowerPoint.

7 minute read

helped business professionals at:

Short answer

What makes a good presentation.

A good presentation deck excels with a clear, engaging narrative, weaving information into a compelling story. It combines concise, relevant content with visually appealing design to ensure simplicity and impact.

Personalizing the story to resonate with the audience's interests also enhances engagement and understanding.

Let’s face it - most slides are not interesting - are yours?

We've all been there—trapped in a never-ending session of mind-numbing slides, with no hope in sight. It's called "Death by PowerPoint," and it's the silent killer of enthusiasm and engagement. But fear not! You're a short way from escaping this bleak fate.

We've curated perfect presentation examples, crafted to captivate and inspire., They will transform your slides from yawn-inducing to jaw-dropping. And they’re all instantly usable as templates.

Prepare to wow your audience, command the room, and leave them begging for more!

What makes a bad presentation?

We've all sat through them, the cringe-worthy presentations that make us want to reach for our phones or run for the hills. But what exactly pushes a presentation from mediocre to downright unbearable? Let's break it down:

Lack of clarity: When the presenter's message is buried in a heap of confusing jargon or irrelevant details, it's hard to stay focused.

Poor visuals: Low-quality or irrelevant images can be distracting and fail to support the main points.

Overloaded slides: Too much text or clutter on a slide is overwhelming and makes it difficult to grasp the key ideas.

Monotonous delivery: A presenter who drones on without variation in tone or pace can quickly put their audience to sleep.

No connection: Failing to engage with the audience or tailor the presentation to their needs creates a disconnect that stifles interest.

What makes an exceptional presentation?

A clear structure set within a story or narrative: Humans think in stories. We relate to stories and we remember stories, it’s in our genes. A message without a story is like a cart full of goods with no wheels.

Priority and hierarchy of information: Attention is limited, you won’t have your audience forever, 32% of readers bounce in the first 15 seconds and most don’t make it past the 3rd slide. Make your first words count. They will determine whether your audience sticks around to hear the rest.

Interactive content: Like 99% of us, you’ve learned that presentation = PowerPoint. But that’s the past, my friend. PowerPoint is inherently static, and while static slides can be really beautiful, they are all too often really boring. Interactive slides get the readers involved in the presentation which makes it much more enjoyable.

Wanna see the actual difference between static and interactive slides? Here’s an example. Which one would you lean into?

Get started with business presentation templates

We have quite a few presentation examples to show you further down the page (all of them creative and inspiring), but if you’re itching to start creating your first interactive presentation I don’t blame you.

You can grab a presentation template that you like right here, right now and get started on your best presentation yet, or you can check out our perfect presentation examples and get back to your template later…

Business presentations by type and use

The arena of business presentations is deep and wide. You can easily get lost in it. But let us be your guide in the business document jungle.

Below is a quick bird’s eye view of the main presentation types, what each type is used for, where it’s situated in the marketing and sales funnel, and how you should measure it.

Let's dive right in.

Perfect presentation examples to inspire you

Feeling ready to unleash your presentation skills? Hold on to your socks, because we've got a lineup of battle-tasted business presentation samples that'll knock ’em right off!

From cutting-edge design to irresistible storytelling, these effective business presentations exemplify best practices and are primed to drive results.

See exceptional presentations by type:

Report presentations

Effective report presentations distil complex data into clear insights, essential for informed decision-making in business or research. The key lies in making data approachable and actionable for your audience.

Meta interactive corporate report

SNC DeserTech long-form report

Business report

Pitch deck presentations

Pitch deck presentations are your storytelling canvas to captivate investors, blending inspiring ideas with solid data. It's essential to create a narrative that showcases potential and practicality in equal measure.

Cannasoft investment pitch deck

Y Combinator pitch deck

Investor pitch deck

One-pager presentations are a masterclass in brevity, offering a snapshot of your product or idea. This concise format is designed to spark interest and invite deeper engagement.

Yotpo SaaS product one-pager

Octopai outbound sales one-pager

Startup one-pager

Sales deck presentations

Serving as a persuasive tool to convert prospects into customers, sales deck presentations emphasize product benefits and solutions. The goal is to connect with your audience's needs and present a compelling solution.

ScaleHub sales deck

Deliveright logistics sales deck

AI sales deck

Product marketing presentations

Product marketing presentations are a strategic showcase, introducing a new product or feature to the market with a focus on its unique value proposition. It's not just about listing features; it's about weaving a narrative that connects these features to real customer needs and desires.

Mayku physical product deck

Matics digital product brochure

Modern product launch

Business proposal presentations

At the heart of closing deals, business proposal presentations combine persuasive argumentation with clear data. Articulating the unique value proposition and the mutual benefits of the proposal is key.

WiseStamp personalized proposal deck

RFKeeper retail proposal deck

General business proposal

White papers

White paper presentations are an authoritative deep dive into a specific problem and its solution. Providing well-researched, informative content educates and influences your audience, showcasing your expertise.

Drive automotive research white paper

Executive white paper

Business white paper

Case studies

Case study presentations use real-world success stories as a storytelling tool. Building trust by showcasing how your product or service effectively solved a client's problem is their primary function.

Boom25 interactive case study deck

Light mode case study

Business case study

Business plan presentations

Business plan presentations lay out your strategic roadmap, crucial for securing funding or internal buy-in. Clearly articulating your vision, strategy, and the practical steps for success is vital for a successful deck.

Start-up business plan

Business plan one-pager

Light mode business plan

Best presentation content examples

The secret sauce for a business presentation that leaves a lasting impression lies in delivering your content within a story framework.

3 presentation content examples that captivate and inspire the audience:

1. Inspirational story:

An emotional, relatable story can move hearts and change minds. Share a personal anecdote, a customer success story, or an account of overcoming adversity to create a deep connection with your audience.

Remember, vulnerability and authenticity can be your greatest assets.

2. Mystery - Gap theory:

Keep your audience on the edge of their seats by building suspense through the gap theory. Start by presenting a problem, a puzzle, or a question that leaves them craving the answer. Gradually reveal the solution, creating anticipation and excitement as you guide them through the resolution.

3. The Hero's Journey:

Transform your presentation into an epic adventure by incorporating the classic hero's journey narrative.

Introduce a "hero" (your audience), and introduce yourself or your company as a “guide” that will take them on a transformative journey filled with challenges, lessons, and triumphs.

This powerful storytelling structure helps your audience relate to your message and stay engaged from start to finish.

Here’s a great video on how to structure an effective sales story:

Best presentation document formats

Selecting the right format for your business presentation plays a huge part in getting or losing engagement. Let's explore popular presentation document formats, each with its own unique advantages and disadvantages.

PowerPoint : Microsoft's PowerPoint is a tried-and-true classic, offering a wide array of design options and features for crafting visually appealing static presentations.

Google Slides : For seamless collaboration and real-time editing, Google Slides is the go-to choice. This cloud-based platform allows you to create static presentations that are accessible from anywhere.

Keynote : Apple's Keynote offers a sleek, user-friendly interface and stunning design templates, making it a popular choice for crafting polished static presentations on Mac devices.

PDF: PDF is ideal for sharing static presentations that preserve their original layout, design, and fonts across different devices and operating systems.

Prezi : Break free from traditional slide-based presentations with Prezi's dynamic, zoomable canvas. Prezi allows you to create interactive decks, but it follows a non-chronological presentation format, so it may take some time to get the hang of it.

Storydoc : Elevate your presentations with Storydoc's interactive, web-based format. Transform your static content into immersive, visually rich experiences that captivate and inspire your audience.

Best tool to create a perfect presentation

There are countless presentation software options. From legacy tools like PowerPoint or Google Slides to more modern design tools such as Pitch or Canva.

If you want to create pretty presentations any of these tools would do just fine. But if you want to create unforgettable, interactive experiences , you may want to consider using the Storydoc interactive presentation maker instead.

Storydoc specializes in storytelling. You get special storytelling slides built to help you weave your content into a compelling narrative.

You can do better than “pretty” - you can make a presentation that engages, motivates and sticks.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Found this post useful?

Subscribe to our monthly newsletter.

Get notified as more awesome content goes live.

(No spam, no ads, opt-out whenever)

You've just joined an elite group of people that make the top performing 1% of sales and marketing collateral.

Create your best presentation to date.

Stop losing opportunities to ineffective presentations. Your new amazing deck is one click away!

Why Your Presentations Need Better Slide Headlines

November 4, 2014 / Blog, Lessons, PowerPoint Design, Presentation Science, Rick Enrico Blog presentation content, presentation tips, presentation writing, slide headlines

Presentation expert Nancy Duarte suggested a quick way to diagnose bad slides. To check your own work, step back and ask yourself, “will the audience get my point with just a quick glance?”

We redesign PowerPoint presentations.

Get your free quote now..

Nancy’s “ glance test ” likens PowerPoint slides to billboard ads. Unless you want to hold up traffic, you can’t stop your car to examine every detail of the ad looming over you. A billboard should catch your attention and tell its story in seconds. Your slides should get to the point just as quickly.

An easy way to do that is to keep your designs simple.

Nancy offers many great design tips to make sure your slides pass the glance test. But apart from manipulating visuals, there’s another way to ensure that your slides immediately get to the point.

Just like a news article or a viral blog post, your slides need descriptive headlines.

The usual slide headlines

Instead of descriptive titles, most slides are headlined by a single word or a quick phrase. At first glance, the first thing an audience sees are words like “Objectives or “Goals and Accomplishments”. If you do the same thing for a blog posts or press release, do you think you’ll get as much readers?

These headlines can only share a small part about a particular slide. PowerPoint expert Gavin McMahon more accurately calls them “ labels .”

Instead of urging the audience to think, “ I want to know more about this ,” they see text that they’ve likely seen before from other presentations. By changing labels to descriptive headlines, you can convey a complete and interesting idea. You can inadvertently tell the audience to listen closely to what you have to say.

Writing better headlines

In a study published by the Society for Technical Communication , a group of researchers examined how effective descriptive slide headlines are. The researchers presented two different versions of the same slide deck to several sections of 200 students. The first version had slides headlined with the usual short phrases. The other one made use of short descriptive sentences. Even if the study is focused on education, the results show how important it is to write better slide headlines.

When asked to recall the main assertions of slides, the students in the sections taught with the sentence-headline slides had significantly higher recall… For the 15 questions in the study, the average score for the students viewing the sentence-headline slides was 79% correct, while the average for the students viewing the traditional slides was only 69% correct.

So if you want to make sure the audience remembers your message, you’ll need to start writing better headlines. Here are a few tips to help you out:

Highlight the main takeaway. Make sure the key takeaway is clear in your headline. Always ask yourself what you want the audience to remember from each slide you make.
Be specific. Try to be as specific as possible. While your headline doesn’t have to be long, it should accurately describe what’s tackled in your slide.
Feed their curiosity. Write headlines that say enough to urge the audience to ask, “what happens next?”

Download free PowerPoint templates now.

Get professionally designed PowerPoint slides weekly.

Featured Image: Lena Vasiljeva via Flickr

Twitter: Lessons from Social Media

Oscar Speech Sounds A Lot Like…..

Olympians Can Teach Presenters a Thing or Two

Overcoming a Public Speaking Disaster: A Lesson from Michael Bay

The Similarities Between Presentations and Advertisments : Super Bowl Edition

December 4, 2023

How to create a presentation outline (with examples)

Four methods to create a presentation outline and example outlines for inspiration

Co-founder, CEO

Like it or not, if you work in an office environment or go to school, you'll probably have to make a presentation at some point. But creating a great presentation can be challenging, especially when you're short on time or suffering from writers' block.

Luckily, there are lots of ways to get a head start on your presentation outline, and in this article we'll walk through four options for creating a presentation outline and show you several examples of great presentation outlines.

Why should I write a presentation outline?

An outline helps you organize your ideas in a clear and logical way . Instead of getting bogged down on details like formatting or word choice, an outline presents the overarching story of your presentation with just a few main points. This helps to make sure you have a cohesive narrative before you dive in to the nitty gritty work of wordsmithing individual bullet points or selecting the perfect slide theme.

If this sounds like a lot of work, it often is! But spending time writing a great outline will save you time and effort down the road because it will be easier to organize your work and create each slide when you understand how it fits in to the broader presentation.

Here are four ways you can get a start on creating your next presentation outline.

Method 1: Create your outline from scratch

Creating an outline from scratch may sound intimidating if you have never written a presentation outline before, but this is the most straightforward way to get started.

Start by jotting down the three main points you want to make in your presentation. Once you have your main ideas in order, write down a few supporting details and examples for each point.

Then, add an introduction (find an interesting image, quote, or question to help grab the audience's audience) and a conclusion (decide on the best way to summarize the takeaways from your presentation) to the outline, and you are ready to go.

This method is great for those who prefer to have complete control over their presentation and want to create a custom outline that works best for their needs.

Method 2: Create a presentation outline using an AI presentation maker

If you're short on time or looking for a quick way to get a first draft of a presentation outline that you can then refine, using an AI presentation maker is a great option.

Plus AI lets you type a short prompt like "Create a presentation that provides an overview of the Norwegian oil industry," and it will automatically generate an outline of a presentation for you. After Plus creates the outline, you can change the titles of slides, rearrange slides, and remove any pieces of the outline that are not necessary.

From there, once your outline is created, you can click the "Generate presentation" button, choose a template, and let the AI create the first draft of your entire presentation.

This method is a good option for those who want to create a polished presentation without getting stuck with a blank piece of paper. Instead, it frees you up to take a first draft presentation and customize it for your needs.

Method 3: Create a presentation outline using ChatGPT

ChatGPT is an AI chatbot that can help with a wide variety of tasks - everything from acting as a therapist, to sharing recipes, to helping you come up with presentation ideas and creating content for a presentation .

To have ChatGPT help you generate a presentation, you can take two different approaches:

Use a custom GPT that has been trained to help people create presentations or
Ask the general ChatGPT interface to "Create a presentation outline for me on the topic of [XYZ]."

Both approaches will yield similar results, but a custom GPT like Plus AI presentation maker will be more fine-tuned to helping people create presentations. It will also provide additional functionality like providing a visual preview of the slides and feedback on how to improve your presentation.

Method 4: Create a presentation outline using a template

Last but not least, using a template is a good way to speed up the process of creating a new presentation outline. Similar to using an AI presentation maker, a template can give you a first draft of an outline that is easier to edit and refine than starting from scratch.

Presentation templates often come pre-designed with example text and images, so all you have to do is fill in your own content. For example, this TED Talk presentation template provides some instructions on how to create an outline for a TED Talk-style slide deck.

The secret to using this method is to find the closest template to the type of presentation you want to create. You should use detailed search terms to and look across multiple sites and resources to find one that matches the content and style that you would like.

Once you have your template, start by reviewing the overall outline or structure and tweak it to meet your needs. Then, you can fill in the specific content (e.g., text and images) with your materials to make it your own to quickly make a beautiful presentation.

Presentation outline examples

Basic presentation outline example.

Let's take a look at a presentation outline and accompanying notes for a persuasive presentation on encouraging people to meditate every day:

I. Introduction

Hook - find a striking image and tell a story
Thesis statement - everyone should meditate for 10 min per day

II. Main point 1 - Meditation is one of the easiest ways to improve your health

Physical health
Mental health

III. Main point 2 - Meditation is backed up by thousands of years of practice and research

One anecdote from antiquity
One anecdote from recent research

IV. Main point 3 - You can get started with meditation today

Basic technique
Tips for newcomers

V. Conclusion

Summarize key points
Call to action

As you can see, this is a relatively lightweight plan for the presentation, but it provides an easy-to-understand framework that we can fill in with slides.

There are rough notes on specific content for the different points in the presentation, but we don't need to write out everything in fine detail, just the broad strokes.

Pitch deck outline example

Now let's review an outline for a pitch deck that someone might use to present their startup idea to prospective investors. This is for a startup that uses autonomous food trucks to deliver meals to people's homes and workplaces.

I. Problem statement - "Food delivery sucks, and here's why"

Hook - pictures of typical food delivery headaches (e.g., late/no show, bad selection, etc)

II. Value prop - "FoodDrive revolutionizes the food delivery model"

Compare value chain of FoodDrive to traditional restaurant and delivery service
Show how $50 order gets allocated to different people

III. The product - "Customers love our trucks"

Picture of food truck and menu
Customer quotes and reviews

IV. Why now? - "Our self-driving technology is ready for prime-time"

V. Business model - "Each truck can generate $2-3M of revenue per year with a 60% gross margin"

Show high-level financial forecasts on unit basis

VI. Competitive landscape - "FoodDrive's closest competitors don't come close"

Comparison table with delivery services, in-house delivery, eating out-of-home, etc.

VII. Go to market strategy - "We've tested FoodDrive in 2 markets so far. Here's how we win in new markets"

Overview of social media strategy
Case study on new market launch

VIII. Team - "Our team has experience in autonomous vehicles, food delivery, and quick service restaurants"

IX. Traction - "We generate $5M of revenue per year with our 2 trucks, and we can ramp up new trucks immediately"

Show revenue growth chart with focus on time to ramp new trucks to productivity

X. Fundraising goal - "We are raising $50M to expand FoodDrive to 10 more markets"

Highlight key milestones we aim to reach with additional funding

Even though a pitch deck is a specialized type of presentation that often requires specific content, it's helpful to start with an outline to build out the 'story' behind the content. That way, you have a cohesive story rather than a set of disparate slides.

How can I create a presentation from an outline?

Once you have your presentation outline written, it's time to start writing your slides. Since you already know the main points you are trying to make in your presentation, the main decisions here are

What type of visual style you want to follow
How many slides you want in your presentation
How you will present or share the slides

To get a head start on creating a first draft of your presentation, you could enter your outline into an AI presentation maker.

This will provide a first draft of the slides so that you can focus on making sure they tell a cohesive story or tweaking individual slides to leave a memorable impression.

Latest posts

How to add bullet points in Google Slides

For an effective presentation, we’ll show you how to add bullet points in Google Slides as well as how Plus AI can provide you with content for your lists.

How to use ChatGPT to create PowerPoint presentations

Step-by-step guide to using AI tools to create presentations. Looking for ChatGPT for PowerPoint? Here's a guide to using AI in PowerPoint and Google Slides

The Best GPT-4 Apps and Demos (so far, April 2024)

The best GPT-4 powered apps we have seen so far

More resources

How to write a cover letter on Google Docs

Learn how to write a cover letter in Google Docs with tips, tricks, and tools from Plus AI.

How to bring an image forward in Google Slides

Learn how to bring an image forward in Google Slides and how to use Plus AI to create just the right look for your slides.

Google Slides size and dimensions

What are the standard Google Slides sizes and dimensions? If you need to change slide dimensions for your presentation, here's a guide on how to adjust Google Slides sizes.

35+ Creative Headline Examples [+Free Headline Generator]

Nick Schäferhoff

Editor in Chief

Discover Unique Headline Ideas

Instructions: Fill out the prompts below to find a catchy headline idea!

Describe Your Topic in 1-2 Words

What type of content is this? Choose one of the below categories.

Describe Your Audience in 1-2 Words

Pick a headline below or start over for more inspiration!

What Makes a Headline Successful?

Studies show that out of every 10 online users that see your headline, only eight of them will actually read it and only two will take the time to read the actual content.

With that said, you’ve probably heard that the average internet user’s attention span is shorter than that of a goldfish: eight seconds on average. If you want people to read your content, you need a powerful headline.

The purpose of a headline is to grab users’ attention. To accomplish this goal, your headline has to be unique, specific, useful, and, on top of that, convey a sense of urgency. Successful headlines include an underlying reason why users should read your content. For example, the focus of your headline could be on a problem your audience has, a benefit they will get from your content, or a specific result they will be able to achieve.

There are many types of headlines, and you can combine multiple headline formulas to get the perfect title for your content. In this article, we list some of the best headline examples and include specific proven formulas. We also outline the do's and don'ts to keep in mind when writing a headline, and a step-by-step process to create one.

46 Different Types of Headlines + Examples

The two main goals of your headline are to generate interest and communicate what users will get. Below, you can find the formulas for headlines that will help you achieve both goals.

The "How To" Headline

One of the main reasons people consume content is to learn a new skill or learn to overcome a challenge. If you have an informative piece of content, you can use a “How To” headline to provide a solution to the problem. This is the ideal headline for step-by-step guides that explain how to reach an objective in detail.

To make your “How To” headline successful, make the problem as specific as possible. You can do this by specifying who the audience is (e.g., beginners) or by explaining what content format you’ll deliver (e.g., a step-by-step guide).

How to + [Your audience’s goal]
How to Make a Website in 2021: Step-by-Step Beginner's Guide
How to Speed Up Your Website (20+ Practical Tips)
How to Start an Online Store (From Start to Finish)

The “Reasons Why” Headline

As humans, we have an ingrained curiosity about the “why” behind things , especially when it comes to things we care about. You can take advantage of this psychology to present your informative content in a way that stimulates curiosity.

With the “Reasons Why” headline, you’ll promise to explain why a problem your audience faces exists — and you’ll also present a solution throughout the content. This is a good opportunity to grab the attention of users who are facing a specific problem and don’t know why.

Consider using this headline formula to create some controversy (more on how to do this later). But to be successful, make sure you have good data to support your argument.

[Number] + Reasons Why + [Audience’s pain point]
21 Life-Changing Decisions To Make in 2022
Three Reasons to Safely Drink out of Plastic Water Bottles
Ten Reasons to Quit Your Coffee

The “Question” Headline

One of the reasons people turn to Google is to find an answer to a specific question. One study found that about 8% of search queries are questions.

If you have informative content, try going with a question headline. With this type of headline, you have a good chance of delivering exactly what your audience is looking for. Framing your headline as a question is effective because it switches the readers’ role from passive to active, and creates engagement. If the question is relevant to them, it will trigger their curiosity and interest.

To ask relevant questions, find out your audience’s burning questions by talking to your sales, service, and support teams, or spend time looking at trending debates in your industry. Make sure you don’t use a question that your audience likely has an answer to already. If they do, they won’t be triggered to click.

Depending on the type of content, you can either go with an informational and specific question or with a more controversial and provocative one (more on how to do that later).

Is/Are/What/Who/When/Where/Why + [Topic relevant to your audience]?
What is [Topic relevant to your audience]?
Do You Close the Bathroom Door Even When You’re the Only One Home?
What’s Scarier Than the Sex Talk? Talking About Food & Weight!
Is Sugar Actually Bad for You? (The Case For and Against Sugar)
Hire a Web Developer or Do it Yourself?

The “Benefit” Headline

All successful headlines should imply that users will gain something from consuming the content. However, not all headlines explicitly express what the benefit is.

With the benefit headline, instead of using fancy data or formulas to grab the reader’s attention, you will openly state what benefit your content will bring to your readers. Using this type of headline is the best choice if your audience consists of busy people who prefer that you get straight to the point.

To create a successful benefit headline, consider what key benefits users can achieve by using your content. You can use another headline formula in this list (such as the how-to headline) but shift the focus to the real-life benefit users will get. You can use words like “increase” and “boost” to do that effectively, but make sure you address your audience’s goals.

[Number or How to] + [Benefit to your audience]
33 Proven Ways To Monetize a Website (or a Blog)
35+ Ways to Increase Website Traffic (Free & Paid Strategies)

The “Proof” Headline

When it comes to informative content, it can be hard to capture the users’ attention, especially if it’s a topic that has been covered many times already. Using social proof is an effective method to capture your audience’s attention quickly because people have a natural tendency to engage in actions that other people are doing. The proof headline works especially well for content like case studies, whitepapers, and eBooks, but you can also use it to back up the content in your blog post.

To make your proof headline successful, make sure you focus on explaining what problem you will help the users overcome. The proof you include can consist of a statement from an industry expert, a quote from a report, or a statement from a resource your audience trusts.

You can also use a direct quote in your headline as a way of gaining interest through social proof. This can be even more powerful as it states what the trusted source thinks without filters.

[Trusted source] + [Solution] + [Result] + [Problem your audience faces]
A powerful money lesson from Bill Gates: Why you should save like a pessimist, but invest like an optimist
Why Red Bull Uses Social Media to Get New Customers (Instead of Only Advertising)
3 Ways to Manage Teams like Elon Musk
‘Buy Bitcoin’ Says Expert as Argentina Imposes $10K Limit for Citizens

The “Positive Emotion” Headline

CoSchedule analyzed millions of headlines and found that posts with a higher “emotional value” are shared more often. In particular, they found that headlines with positive emotions are more likely to encourage shares, so consider using words that are motivational or give hope to your audience in the headline.

Using positive emotions can help you get clicks and shares, but it’s important that you don’t overuse emotional words. According to Buzzsumo , emotional headlines are not as powerful as they were in the past. They are still great if they’re used to refer to unusual information, but excessively emotional headlines can be counterproductive.

To create a headline with positive emotion, you can use the Headline Analyzer tool created by the Advanced Marketing Institute. If you get an Emotional Marketing Value (EMV) lower than 30, try adding positive emotion words like “amazing,” “master,” “hope,” and “win.” Alternatively, you can use words like “easy” to help users feel confident about their goals.

[Positive Emotion Word] + [Benefit]
You're Never Too Young To Be A Leader: Here's How
27 “Easy to Start” Online Business Ideas

The “Mistakes” Headline

As you’ve seen, using emotion in your headline can be a powerful way of generating interest. We’ve covered the benefits of using positive emotions, but could negative emotions in your headlines work too? Research shows that people who say they would like more positive news tend to choose online news that conveys negativity more often than positivity.

A good example of using negative emotions in your headlines is the mistakes headline, which you can use to pull on your target audience’s common fears. The idea here is that your audience will be enticed to find whether they’re doing something wrong.

To create an effective mistakes headline, you can use words like “embarrassing” or “shocking.” But make sure your content presents a real solution to overcome these errors.

[Number] Mistakes [Your audience] Makes
Do you make these Common [Audience/Topic] Mistakes?
Are You Making These Embarrassing Mistakes at Work?
12 Common Online Dating Mistakes You’ve Probably Made
Don't make this dangerous summer buggy mistake

The Secrets Headline

The key to a successful headline is to explain the benefits readers will get from your content, while, at the same time, creating interest. One way to do this is by using the secrets headline formula, where you mention the word “secret” or “secrets” to promise your audience you’ll cover new approaches to reach their goals.

Since the secrets headline has been overused especially by low-quality entertainment websites, you have to use it wisely. To use it successfully, make sure you actually reveal a secret in your content. It shouldn’t be a fact everyone knows already — that wouldn’t be a secret!

The Secret(s) To + [Your audience's goal]
8 Secrets to Successful Online Marketing
The Only Fluffy Pancake Secret You'll Ever Need
The Secret to Nailing Your Home Loan Interview

The “Warning” Headline

Another way of using negative emotions in your headline is the warning title. This will almost always catch people’s attention, but make sure you explain to your audience why they should read the content.

Compared to other types of headlines, the warning headline is a great way to create a sense of urgency. It’s like saying: “The threat is here and now, and you need to do something about it — read this to get a solution now.”

You can choose to start your headline with “Warning:” and then explain the threat, or you can use the word “warning” throughout the title. Alternatively, you can choose to imply that there is a warning by using synonyms and words related to the threats. Just like with the mistakes headline, make sure you present a solution to the problem throughout your content.

Warning: [Threat] + [Problem your audience faces]
[Number] Warning Signs That [Problem your audience faces]
Warning: These 10 everyday traps will make you fat
7 Warning Signs of Career Burnout to Recognize Before It's Too Late
Do you Recognize These Early Warning Signs of an Egocentric Resume?

The “Problem” Headline

Why do you create content? In many cases, your goal is to solve a problem your target audience faces. If your piece solves a common and important problem, you can add that to your headline. One of the best ways to shift the focus from the content to the readers is to set up the headline with the problem, and then offer a way to overcome it.

To create a successful problem headline, start your title with the problem your audience faces. Then, briefly explain that your content will help them find a solution by using phrases like “here’s what to do about it” or “here’s the solution.”

[Problem] + [What to do about it]
Lack Time? Here's 4 Convenient Ways to Keep Your Dog Fit
The Problem with Financial Incentives — and What to Do About It

The “Result” Headline

With the problem headline, you focus on the problem your target audience has. With the result headline, you shift the focus to the outcome your audience can achieve by consuming your content. This headline formula is one of the most effective types of headlines because it tells exactly what users can achieve by reading your content. According to marketing expert Mike Hamers , when you add specific numbers in your headline, the readers’ brains are triggered to click on your content because they automatically organize information into a logical order.

When using a results headline, make sure you don’t promise too much and stick to what you can deliver. Make sure your results are specific by including numbers, detailed results, or a timeframe.

How I/We [Achieved a specific result] In [Timeframe]
[Number] Steps/Ways To [Achieve a specific result]
How to Lose 10 Pounds in Just 1 Week
3 Ways To Make $50,000 Per Year Without Working With Passive Income

The “FOMO” Headline

Yet another way of using negative emotions is leveraging the fear of missing out ( FOMO ). This emotional phenomenon plays onthe idea that people are afraid of missing something important in their lives. Your goal here is to convey the fact that your audience might be missing out on not knowing about an important fact.

To create a successful FOMO headline, think about the advice you give in the content and frame it as essential for your audience or for a specific problem they might have. Make sure that in the content you not only present the “problem” but actually offer guidance to overcome it.

What [You/Your audience] to Know About/Before [Topic/Action]
[Topic relevant to your audience]: Why/How You Might Be Missing Out
What travellers need to know about the coronavirus as governments warn against travel to China
Exactly What to Know Before Getting a Tattoo
Why You're Missing Out if You Don't Have Flannel Sheets
Are you one of 10,000s of women missing out on £1,000s of state pension?

The “Statistics” Headline

A study found that using statistics and numbers in a headline can increase engagement by more than 10x . You can add a statistic to one of the other headline types on this list to add more authority and grab the users’ attention.

To use statistics in your headlines successfully, make sure the data speaks to your audience’s needs. Would your potential readers find the information relevant? Would they want to know the reasons behind that data and what it means for them? Make sure you use statistics in your headlines responsibly. Some marketers use them in a misleading way and end up losing the users’ trust.

[Number] % of [Your target audience] + [Interesting finding]
53% of Marketers Plan To Adopt Artificial Intelligence In Two Years
40% of Americans can't cover a $400 emergency expense
Almost 70% of millennials regret buying their homes. Here’s why

The “Finality” Headline

If you have long-form, comprehensive content, consider adding words like “ultimate,” “complete,” or “definitive” to your headline. The finality headline is a good choice for serious and technical types of content. When users read “The Complete Guide,” they know they’ll find the most comprehensive guide on the topic they want to learn about.

To use a finality headline successfully, make sure you can deliver what you’re promising — which is a super informative guide. If you do, you’ll probably earn a new reader. In addition to the words mentioned above, you can also use words like “best,” “exclusive,” “guaranteed,” etc., to convey an idea of completeness.

The [Complete/Definitive/Ultimate] Guide to [What your Audience wants to learn]
The Ultimate Website Launch Checklist for 2021
Evaluating Online Resources: The Complete Beginner’s Guide
Best Website Builders in 2021

The “Controversial” Headline

A study of 100 million posts conducted by Buzzsumo found that headlines that hinted, teased, or questioned something performed better than any other headline on Twitter. If common and simple headlines aren’t working and you want to experiment with new ways to catch the users’ attention, you should try using controversy in your headline.

Controversial headlines can help not only grab the users’ attention, but they’ll also involve readers in a discussion and invite them to leave their opinions (for example, in the comments section).

To create a successful controversial headline, choose a topic that your audience is not only familiar with but likely also has an opinion about. Make sure you are not disrespectful to your audience. Your goal is to pull new users in, not push them away. While there isn’t a fixed formula for this type of headline (you can essentially use any type of headline and add a controversial topic) below are some formulas you can use as a jumping-off point.

The Truth Behind [Controversial topic]
[Popular topic among your audience] Is Dead
Everything You Know About [Popular topic among your audience] Is Wrong
Why I Stopped Selling SEO Services and You Should, Too
The ‘Hybrid Office’ Could Be Great. It Could Also Be Hell.
Want to Raise Successful Daughters? Science Says Nag the Heck Out of Them

The Secret Sauce to Creating a Great Headline: Do's and Don'ts

There are many factors you should consider when writing a headline that users will want to click on. While it’s important to experiment with different headline types and formulas, here are some general best practices and things to avoid when writing a headline.

Headline Do’s

Be specific.

Be specific when describing your content in the headline. What type of format is it? Who is the content meant for? To be specific, consider using numbers in your headline. If you’re not creating a listicle post, use the statistics headline formula to stand out.

Be Original

Your headline is the hook to your content. Even if your topic has already been covered, a unique headline can make you stand out from your competitors. To write an original title, look at the headlines that are ranking on Google for your keyword, and think about how you can make yours unique.

Keep It Concise

While your headline should be specific, it’s also important that it’s short and to the point, for two reasons. First, a shorter headline will read well in search engine results. Second, users will simply take less time to read it and decide whether they want to click. In many cases, a shorter headline will also stand out. According to the Buzzsumo study, the ideal headline length is 11 words and 65 characters .

Focus On Your Audience

To write a successful headline, it should be addressed to a specific audience, which is probably your target customers. Look at your buyer persona, and try to address their challenges and goals in your headlines. What type of words will resonate with them most?

Focus On The Benefit

Not only should your headline be addressed to a specific audience, but it should also be focused on the benefits your content will bring to them. Many copywriters make the mistake of focusing the headline on the content rather than its benefits to the reader. Instead, you should think about what goals your content will help them achieve.

A good way to hook your audience is by using dynamic and active language that will hint at what’s disclosed in the content. Verbs like “increase,” “drive,” and “boost” can help create a sense of urgency and grab the users’ attention.

Adjust To Your Style

While you can look at other content to find headline ideas, the best headlines will be the ones that speak directly to your audience. Not all headline formulas work for all businesses. The right headline will mirror your writing style and brand.

Headline Don'ts

Don't be generic.

When writing headlines, make sure you’re not too vague. Don’t limit your headline to a description of the content. A generic headline example is “How To Make a Website.” A better headline would be “How to Make a Website in 2021: Step-by-Step Beginner's Guide.”

Don't Be Boring

Your headline shouldn’t bore your audience. Instead it should be interesting enough to grab the users’ attention. The controversy headline is a great example of a formula for how to write a headline that isn’t boring.

Don't Make It Long

Don’t make your headline so long that Google and other search engines won’t be able to display it entirely on search results. Your headline should not be longer than 60 characters.

Don't Focus On The Content

While you should be specific when describing your content (e.g., format, timeframe, etc.), you won’t be able to stand out and appeal to your audience if you focus on the content exclusively. Instead, think about the real-life problems your content can help users overcome or the goals it can help them achieve. Why should they open it? What goal will it help them achieve? What problem will it help them overcome?

Don't Promise What You Can’t Deliver

One of the worst mistakes you can make is using a catchy headline to get users on the page and then failing to deliver your promise. Make sure your headline isn’t just interesting and fun, but that it’s also truthful of what the content is about.

Don’t Just Copy

Just because a type of headline seems to work for others, that doesn’t necessarily mean it will work for you. Depending on your industry and target audience, some headlines will resonate well while others might appear spammy or out of context. It’s good to see what works for others, but make sure you adjust the headlines to match your brand and industry style.

How to Write a Headline that Stands Out

The right headline will match the type of content you’re delivering, so it has to be specific in describing what your article is about. To craft a specific headline, you can include a particular audience you’re trying to reach, like “beginners.”

With that said, your headline also needs to stand out from the rest. To write a unique headline for an article, see what’s currently ranking on Google. How can you make yours more interesting? Consider using interesting data and social proof.

Writing headlines that work for your business can take time and may require trial and error. If you’re willing to experiment with new headlines and analyze results, you’ll be able to reach your audience more effectively. When you have a piece of content ready, write multiple headline examples, and think about which one better suits the content you’re delivering. Is your content informational or is it more entertaining? Use words that refer to your audience’s pain points and goals. Try multiple headline formulas and don’t forget to analyze the results. If you’re struggling to come up with headline ideas, try out our headline generator at the top of this article.

what-makes-a-headline-tick-the-dos-and-donts-of-a-perfect-headline-infographic

41 Engaging Examples of the Best Headlines to Rally Your Audience

There’s a reason marketers talk about the best headlines and calls to action more than anything else.

It’s because the best headlines and CTAs contribute more heavily to conversions than most entrepreneurs think.

Think about how people used to — and still do, in some cases — browse magazine racks. Most of them didn’t pick up a magazine until a headline caused them to act .

That’s telling.

The best headlines on magazine covers actually move consumers to physically pick up a product and carry it to the register. Online, all you need is a click.

This doesn’t mean you should rest on your laurels, though. Everyone’s competing in the Headline Olympics, and if you’re not bringing your A game, you’ll struggle to get the attention of your target audience .

So, how do you write the best headlines in your industry — or in any industry? What’s the secret sauce that elevates a mediocre headline to a great one?

The Importance of Great Headlines for Your Online Business

headlines-conversions-and-sales-importance

We’re not just talking about blog posts here. You likely write headlines for social media posts, invitations to sign up for your email newsletter, introductions to your pillar pages, and more. The best headlines compel consumers to keep reading.

That’s it. If your headline can’t convince people to read, you’re done.

You have to think of yourself as one of those carnival pitchmen. Their job was to convince patrons to hit the scale with a hammer or to get three darts to throw at a target.

The pitch was what brought people in. The best headlines do the very same thing.

Confusing, boring, vague, and dull headlines tell consumers that the rest of your content will be just as lifeless. You want people to assume you have the goods, so you can then deliver on the headline’s promise. If you do that often enough, you’ll build a stable of loyal readers — and, with any luck, customers.

Of course, writing great headlines isn’t easy. You might write 10 different versions before you settle on one that really works. Let’s look at some of the best headlines to help you get started.

The Best Headlines

headlines-conversions-and-sales-9-best-headlines

You might have run into lists of headline formulas before. They’re great for inspiring creativity as long as you use them for the right pieces of content. Let’s look at examples of some of the best headlines you can use for your online business and dissect why and how they work.

1. The X Best Ways to Get _ Without _

The 10 Best Ways to Get Rich Without Working a 9-to-5
The 101 Best Ways to Get Ripped Without a Gym Membership
The 27 Best Ways to Get Investors Without a Boring Pitch

This type of headline preys on the reader’s desire to get something of value, such as money or a better body, without resorting to the most logical route. The trick with this type of headline is to make sure you’re not selling a bill of goods.

In other words, you need to deliver. Big time. Otherwise, readers will feel cheated.

You don’t have to use this exact wording. Many marketers think they need to copy the best headline formulas word-for-word. Don’t be afraid to get creative.

The X Best Tools for Tracking Money Without Pen and Paper
The X Kindest Gestures You Can Make Without Spending Money
The X Most Outrageous Diets That Don’t Lead to Starvation

2. You’re Running Out of _______! Here’s How to Fix It

You’re Running Out of Time! Here’s How to Avoid Missing Out
You’re Running Out of Money! What Should You Do Next?
You’re Running Out of Energy! Here’s How to Fix It

This is one of the best headlines to use when you’re going to hand your readers some intriguing advice. You know the pain point — no time! no money! no energy! — and you’re going to help people solve it.

Focus on a serious pain point that’s causing your readers distress. Make it more specific, if necessary to ensure you reach your target audience. For instance, you could say, “You’re Running Out of Money for Your Expansion! What Should You Do Next?”

3. We Need to Talk About _. It’s a _.

We Need to Talk About AI. It’s a Game Changer.
We Need to Talk About Budgeting. It’s a Necessary Evil.
We Need to Talk About the Elephant in the Room. It’s Hurting You.

As you can see from the examples above, you can either be specific or vague with this headline. Not the type of vague that leaves readers confused or disinterested, but the kind that inspires curiosity.

There’s a delicate balance between creating a promise in your headlines and giving your readers a reason to click. If you’re too specific, even the best headlines won’t get clicks because readers won’t think they have anything else to learn from the copy.

4. You’ll Be _ if You Miss This Guide to _

You’ll Be Sorry if You Miss This Guide to Writing the Best Headlines
You’ll Kick Yourself if You Miss This Chance to Try Our New Course
You’ll Be in Hot Water if You Miss This Guide to Celebrating Valentine’s Day

We’re trying to use diverse examples of the best headlines to show how they work in different situations. You can use these headline formulas for both serious and light-hearted topics as long as you give appropriate gravitas when it’s needed.

For this example, the best headlines let people know that they’ll miss out on something amazing if they fail to act. You’re playing on FOMO.

5. X of the _ _ You’ll Find Today

X of the Best Blog Posts You’ll Read Today
X of the Most Important Products You’ll Buy at the Supermarket Today
X of the Most Eco-Friendly Companies You Can Work For

In this headline example, we’re combining an adjective with a noun. Try to choose an unconventional adjective to make the headline really pop. You can change it to singular form, too: “The Most Important Product You’ll Buy at the Supermarket Today.”

The best headlines prove themselves with the copy. You want to make sure you’re not making a ridiculous claim. Back it up with as much data as possible so your readers don’t feel cheated or tricked.

6. Try _ And Get _

Try Pilates and Get a Six-Pack
Try Soy Milk and Save Dairy Cows
Try Changing Your Sleep Patterns and Get More Done

Think of this type of headline as a challenge or invitation. You’re asking your audience to try something new — something they might object to — and get something beneficial in return. That’s how persuasion works: Ask someone to take action and tell them what they’ll get out of it.

The more surprising the result, the more clicks you’ll get. If you can promise to show someone how two seemingly unrelated things produce an amazing result, you’ll win over your audience in a second.

7. ___ Vs _: Which Is _____?

Mac Vs PC: Which Is Faster?
Running Versus Cross-Training: Which Is Easier?
Dog Versus Cat: Which Is the Best Pet?

Some of the best headlines introduce a comparison. Consumers make purchasing decisions by comparing one product against its competition, for instance, and they decide how to spend their time in much the same way.

Just make sure you’re comparing things that really matter to your audience and suggesting a benefit they’ll care about. In other words, the phrase that comes after “which is” should be targeted directly to your audience’s main pain point.

8. Are You Still Doing _______? You Might Regret It

Are You Still Posting on MySpace? You Might Regret It
Are You Still Driving a 10-Year-Old Car? You Might Regret It
Are You Still in an Unhappy Marriage? You Will Regret It

We have another versatile headline option that you can massage to meet your needs. Notice the difference between the first two headlines and the last. It’s more definitive. We’re telling the audience that they’re going to regret not making a change.

This might seem like a doomsday-style headline, but it doesn’t have to be. You can use it for light-hearted and serious topics alike. And feel free to change up the language:

Still Using MySpace? Get Out While You Still Can
Hanging On to Your 10-Year-Old Car? Here’s What You’re Missing
Stuck in an Unhappy Marriage? Check Out What Awaits You on the Other Side

9. Here’s What You Don’t Know About _ That Could _

Here’s What You Don’t Know About Electric Cars That Could Bust Your Budget
Here’s What You Don’t Know About SEO That Could Harm Your Business
Here’s What You Don’t Know About Dog Training That Could Hurt Your Furry Friend

This is one of the best headlines to engage your audience’s curiosity and affect change. You want your audience to know that, by not educating themselves, they’re putting themselves in a dangerous or precarious position.

10. How To [Accomplish Something] In [Short Amount of Time]

People are highly interested in achievement. They are also interested in achieving things as quickly as possible. This template leverages both of these desires and can be used in any industry. While you want to make the promised accomplishments and time frame as grand as possible, you absolutely MUST limit it to something you can actually deliver on.

How To Craft High-Converting Headlines In Less Than 60 Seconds
How To Land A High-Dollar Client In The Next 30 Minutes
How To Potty Train Your Puppy In Only 3 Days

11. How To [Receive Benefit] Without [Undesired Expenditure]

There are a lot of benefits people want to receive. Typically, these benefits come with undesired expenditures. If you can show them how to attain a benefit without the expense, you have their attention. Think of the most common problems your customers face and address how it can be avoided.

How To Get A-List Copy Without The Massive Price Tag
How To Get A Bachelors Degree Without Debt Or Ramen
How To Land Your Dream Job Without Sending 5,000 Emails

12. How To [Accomplish/Benefit] In [Short Time Period] Without [Expenditure]

If it’s working, why not double down? If you can keep your headline natural sounding and not too gimmicky, combining elements from both #1 and #2 can result in a killer headline. This allows you to make an even more compelling promise to your audience, which translates to a higher conversion rate.

How To Land Higher Dollar Clients In The Next Hour Without Spending A Penny
How To Get Your Degree In 3 Years Without Debt Or Ramen
How To Get Your Dream Job This Week Without Sending 5,000 Emails

13. The Unbelievably Easy Way To [Accomplish Something]

As we already mentioned, every is actively seeking to accomplish something. If you can link your content to easier task accomplishment, you will generate interest. Try to think of an accomplishment that will be appealing to a large audience while staying relevant to your customers.

The Unbelievably Easy Way To Land 10 New Clients Today
The Unbelievably Easy Way To Get Your Bachelors, Debt Free
The Unbelievably Easy Way To Get A Job You Actually Want

14. The Guaranteed Method For Avoiding [Common Mistake]

Just like achieving accomplishments, people really want to avoid mistakes. By referencing common mistakes your target audience is encountering, you can very easily command their attention. Prioritize mistakes that involve emotional pain rather than financial loss.

The Guaranteed Method For Avoiding Client Lag
The Guaranteed Method For Avoiding Student Debt
The Guaranteed Method For Avoiding Another Crappy Job

15. 10 Things [Something Interesting] Says About You

People really like reading about themselves. They love thinking about themselves. They love taking quizzes about themselves. And so on and so forth. If you can tell your target customers something interesting about themselves, you can command their attention.

10 Things Owning A Business Says About You
10 Things Your First Job Says About You
10 Things Your History Degree Says About You

16. 10 Little-Known Ways To [Accomplish Something]

Here’s another great way to connect your business with people’s desire for accomplishment. Few things trigger action like the suggestion that we are missing out on beneficial information. Using the phrase “little-known” capitalizes on that trigger.

10 Little-Known Ways To Land New Clients
10 Little-Known Ways To Get A Bachelors Degree Without Debt
10 Little-Known Ways To Get Your Dream Job

17. How To [Accomplish Something] Like [Famous Example]

Few things are as powerful as a compelling visual. By citing a famous example, you can immediately create a visual in your audience’s mind and utilize the benefits of that example’s marketing. Pick a name that is well known to your target audience, as opposed to a household name, and make sure this individual’s accomplishments are extremely similar to the goals of your customers.

How To Pick Up Clients Like Neil Patel
How To Fast Track Your Startup Like Elon Musk
How To Brand Your Business Like Apple

18. The Scientifically Proven Formula For [Accomplishing Something]

By now, you’ve probably realized that the best headlines introduce an actionable way for readers to accomplish something. Since every content producer out there is offering this type of stuff, differentiating via scientific proof or case-study evidence is a great way to stand out from the crowd.

The Scientifically Proven Formula For Landing High-Dollar Clients
The Scientifically Proven Formula For Accelerating Your Career
The Scientifically Proven Formula For Writing Headlines That Convert

19. Is [Something Most People Do] Causing [Something Bad]?

Most people consistently wonder about what they’re doing wrong. After all, if we knew what needed fixed, we’d just do it and reap the benefits. By mentioning something your target audience commonly does and then implying it may be resulting in a problem, you can grab their attention.

Is Your Email Campaign Causing Would-Be Clients To Say “No”?
Is Your Suit Causing You To Miss Out On Your Dream Job?
Will Your College Major Leave You With A Lifetime of Debt?

20. X Lessons I Learned from _______________

Why it works: The hidden truth about copywriting is that no one wants to be first. Secretly, they might all think they do, but when it comes time to walk the walk, no one wants to try and fail, or try and look foolish. If you can demonstrate several lessons you learned as a result of following someone or something, it gives readers a virtual roadmap to follow, making them more at ease and receptive to your suggestions.

21. The Ultimate Guide to ____________________

Why it works: This is a classic favorite that converts well time and time again because of the sheer amount of knowledge the headline promises. Make sure you deliver. If you’re going to write the ultimate guide to something, whether it’s Facebook, ridding your garden of aphids or buying a coffee maker, you’d better pull out all the stops and squeeze every ounce of know-how out of this post. In the past, these have been the posts that propelled average bloggers into the A-list spotlight. When done right, they can make your traffic soar.

22. How to Survive Your First _______________

Why it works: Here again, we’re exploring the “no one wants to be first” fear that holds many people back from taking action. Fear is a powerful motivator. Rather than exploring the lessons you learned, this version can help readers understand what to expect when they follow your advice. This type of headline is particularly effective on sites that deal with challenging roles we face such as caring for pets, maintaining our health, or being a mother.

23. What (Group or Celebrity) Can Teach You About (Industry)

Why it works: Sage advice can come from the unlikeliest of places. What advice might the late Steve Jobs have about interior design, or what could zombies reveal about irresistible marketing ideas? Match two unusual markets and you’re sure to boost clicks for the sheer curiosity of it all. Your readers will be compelled to read to find out how you are going to connect these two unlikely subjects. It’s interesting.

24. Behind the Scenes of a ___________________

Why it works : What could you reveal about a place, occupation, or showcase that others could learn from? People are always fascinated by what goes on behind the scenes in some of their favorite niches, hobbies and websites. If you can show what “a day in the life” is like, it may inspire them to take action after reading. The headline implies that you will get a unique view of something you are interested in. The promise is that this will be something you haven’t seen or heard before.

25. 9 Out of 10 (Group Members) Can’t/Don’t ____________. Are You One of Them?

Why it works: Numbers are powerful attention-getters, but only if written as numerals instead of words. There is something mystical about numerals. Our brains take longer to visually process words like “seven” and “ten” than 7 and 10, so this succinct headline gets right to the heart by making it as easy as possible for us to read and understand it. For example, “9 out of 10 Forex Traders Don’t Make a Dime, Are You One of Them?” speaks to the people who are struggling, and then follows up with realistic steps they can follow to be more than just a statistic.

26. Make Your First ($) Sale in Just (X) Hours (Watch Below to See How!)

Why it works: This headline is attractive to just about any buying market, especially if you can follow it up with live video-proof that shows the process being done. With faster connections and always-on connectivity to the web through smart phones and the like, video blogging and marketing are increasingly being embraced by mainstream audiences. Use this to your advantage by demonstrating how anyone can follow your steps and earn their first sale.

27. Are You Still Wasting Money on ______________ (Without Anything to Show for It?)

Why it works: This flexible headline can fit a variety of industries, particularly if you’re showing your audience how to overcome a common problem such as losing weight, making money online, car repairs, health and beauty and so forth. The headline implies a serious threat, wasting money.

28. People Regularly Pay Me ($) for This Information – But You Can Have it FREE:

Why it works: Everyone loves free – particularly when they feel they’re getting a better deal than someone who paid for it. Conference and webinar speakers repackage their information constantly and use it as a giveaway for email list building. What kind of insider information are people willing to pay you for, and how can you turn that into a subscriber magnet?

29. How to Make ($) With Your ______________, Step-by-Step.

Why it works: You’ll see this headline at work from the moment you browse the business aisle at your local bookstore. Titles like “How to Make Millions with Your Product Idea” or “How to Make a Full-Time Income with Your Computer” still continue to sell strong because of their simple promise and hand-holding guidance. The promise is similar to the “Ultimate Guide” headline above. It implies a thorough guide to getting the benefit.

30. How to Permanently Stop Your __________, Even if You’ve Tried Everything!

Why it works: Not just for the health industry, you can leverage this headline to fit anything from computer crashes to productivity issues. The truth is, everyone wants a lasting fix to a common problem, and if you can deliver it, you’ll see your conversions hit the ceiling. This headline speaks to those that are frustrated with the solutions they have tried. The headline promises something new, make sure you deliver in the body.

31. Is (Subject) a Scam? Find Out If You’re Putting Your ___________ at Risk

Why it works: No one wants to be associated with a scam, and on the web, forewarned is forearmed. Some well-known internet marketers have found themselves or their products smeared by headlines like this, but if you can apply this headline to a particular type of product or industry (rather than a person), you’ll have a much easier time explaining the pros and cons to your audience rather than having to defend yourself from seething comments by the product creator!

32. How Your ______________ is Ripping You Off – And What to Do About It Right Now.

Why it works: This headline combines instigation with investigation and has been the source material for many a TV exploratory documentary. If you’re able to spy a gaping hole in an industry or type of service provider, letting others know can prevent them from making the same money-wasting mistakes.

33. Recently Downsized/Fired (Profession) Reveals the Dirty Little Secrets to __________.

Why it works: Everybody loves a good revenge story – particularly if it gives them some insider benefits they may not have realized before. One of the most provoking psychological tactics behind this type of headline is the question, “What do they know that I don’t?”

34. X Little Known Factors That Could Affect Your _______________.

Why it works: This is one of my personal favorites , but in order to make it truly work well for you, you’ll have to explore the real “little-known” areas that other articles or sales letters don’t cover. That means digging a little deeper and doing more research, but the results can be well worth it.

Teri Hatcher is compelling, and so are these other headlines

Want some more examples? Headline writers for print magazines are the best in the world at getting you to take action.

It’s a fantastic exercise.

Consider the following seven headlines from Prevention magazine and the formulas that make them work.

35. Shrink Your Fat Zones: Lose 7 Lbs in 7 Days

This headline makes a promise, as all good headlines do. It promises that we will receive a benefit. And it promises that we will receive a desirable quantity of that benefit in a desirable time period.

The Formula

Get [desired result] in [desirable time period]

Fix Your Poor Eyesight With a Simple 2-Hour Procedure
How To Become Debt Free in 90 Days or Less
Master the German Language in Record Time

36. 8 Lies About Sunscreen: Believe Them At Your Own Risk

This headline poses a threat. It gets us to take action because we feel as though we may be putting ourselves or those we love at risk. It also implies that something we trust has misled us and may be dangerous.

X Lies About [Something Common]

X Lies Real Estate Agents Are Telling About the Housing Market
Is Your Veterinarian Being Honest With You About Canine Heartworms?
X Questions That Will Make Your Accountant Squirm in His Chair

37. Vegetarian Nation: Will These Women Change The Way You Eat?

This headline works because it (in a sneaky way) demonstrates social proof and then asks a question. Social proof provides someone making a decision the reassurance that others are already doing what you are considering. The term ‘Nation’ at the beginning of the headline indicates that there is an enormous amount of people that are vegetarians. Yes, it is indeed a crafty use of social proof.

Asking a question in the headline automatically makes us more engaged in the headline. If we read the question, we feel compelled to answer it. In order to answer it we must read the content.

[Provide social proof] [Ask a compelling question]

Millions of Dollars Refinanced: Can You Afford To Ignore Changes In Mortgage Rates?
Derek Jeter Trusts Us: Do You Know If You Are A Good Candidate for Lasik Surgery?
Do You Know Why Thousands of Cancer Survivors Gather In Central Park Every October?

38. The No Pill Pain Remedy Doctors Now Trust

This is a good headline formula if your audience is skeptical of the benefits your product provides. Your product might be new and unfamiliar to your audience. Or, it may have received poor reviews in the past.

The headline works because you are declaring that a trusted group of people now endorse the product.

The [previously untrusted or unproven product] That [authoritative person/group of people] Now Endorse

The Emerging Trend In Skin Care That Julia Roberts Swears By
A New Way To Talk Business: Why Every IBM’er Is Now Using Android Mobile Phones
The Water Substitute Thousands of Fitness Trainers Are Using To Hydrate

39. Vacation Perils & Pitfalls: Banish Bedbugs, Bach Strain, Belly Aches and More

This is another threat headline. It makes a promise that if we read the article we can avoid some of the awful things that can ruin a vacation. The headline also takes advantage of the idea that people will do more to avoid pain than to seek pleasure.

[Threat] + [Promise of a solution]

7 Legal Cheats That Keep The IRS Out Of Your Pocketbook
Sidestep A Leaky Basement In 5 Easy Steps
Insurance Nightmare: A Natural Disaster Checklist To Review With Your Agent

40. Beat The Sunday Night Blues: Surprising Ways To Put The Fun Back In Your Weekend

This headline uses a word that will perk up your ears. Can you guess what it is?

Surprising.

The word surprising in this headline is critical because it communicates that these are not the ordinary suggestions we always hear about having fun on the weekend. These are new or, at least, new to us.

[undesired result] + [mysterious solution]

How To Avoid Public Embarrassment: A Professional Speakers Secret Revealed
17 Little Known Email Hacks That Keep You Out of Productivity Hell
A Misunderstood Home Remedy For Reducing Heart Disease

41. Teri Hatcher: Her Shocking Struggle With Secret Pain

People like to hear juicy details about the people they admire and respect. This headline uses some very powerful words including shocking and secret. If we are even mildly interested in the person they are referencing, curiosity forces us to take a look.

It also exploits our desire for new information. Something we haven’t heard before.

[respected person/group of people] + [exclusive/new information]

Steve Jobs Reveals All About Apple’s Revolutionary Design Process
A Fresh Look At An Ancient Problem: How Los Angeles City Planners Overcame The Energy Crisis
A Behind The Scenes Look At The Latest Technologies in Movie Making

How to Write an Effective Headline

headlines-conversions-and-sales-how-to-write

You’ve seen some of the best headlines around the web, but how do you emulate them to create your own genius headlines? And how can you adjust the formulas above to make your headlines more clickable?

The most important thing to remember about the best headlines is that they inspire curiosity. Consumers feel compelled to click because they need to know what’s on the other side of the headline.

In other words, you’d better deliver.

You can write the best headlines in the world, but if your content sucks, you’re in trouble with your audience. They won’t trust you anymore, which means lost revenue.

That’s why you might need to go back to your headline after you’ve written your copy. Does the article or other piece of content answer the headline in its entirety? If not, rewrite.

A great way to write an effective headline is to start with the result you’re promising. Better skin? More web traffic? A beautiful garden? Now, tie that result to a surprising fact from the story or copy. By combining those two concepts, you’ll ignite curiosity.

You could also tie your result to a specific behavioral or attitude change. Show people they can get what they want if they do X, Y, and Z. If you hit a pain point, so much the bett

Checklist for great headlines

To make sure you’re writing the best headlines possible, print out and follow this handy-dandy checklist:

Start with a promise. What do you want your reader to take away from the content?
Add interesting verbs and adjectives. These parts of speech make your headlines stand out.
Ask a question or make a comparison. Drive up curiosity by leaving the answer open-ended.
Alternatively, state a controversial opinion. The reader knows what you think, but will want to learn your thought process behind it.
Hit a pain point. Knowing your audience is key.
Play with language. Sometimes a play on words, for instance, can clarify a headline rather than render it too vague.

Why You Should Test Different Types of Headlines

headlines-conversions-and-sales-why-you-should-test

As you can tell from the list of best headlines above, there are a lot of directions to take your headlines in. You can create mystery, offer up a comparison, explain a controversial theory, or ask a question.

Additionally, the formatting of your headlines can change. You might have a statement, question, or combination of the two. There aren’t any hard-and-fast rules. Your job is to pique your audience’s interest and get them to click.

That’s why testing is essential to drilling down on the best headlines. You never know what your audience will respond to most, and A/B tests, such as those you can run through Crazy Egg , help you build hard data upon which to make decisions.

How to Test Headlines Step-by-Step

You need at least two headlines to test. One is the control and the other is the variation. You might change just one word between the two or use a completely different version in the variation. It’s up to you.

Once both headlines are live on your site, set up an A/B test through Crazy Egg . It’s as easy as clicking on the icon and adding the relevant information. You can decide how long you want to run the test and other specific factors.

After you run your first test, Crazy Egg will tell you which version “won.” Don’t stop there, though. Keep testing your headlines, using new formulas and language, to further refine the best type of headline for your audience.

Start using Crazy Egg’s free trial to test your headlines

Did you know that you can start testing your best headlines now with a Crazy Egg free trial?

Once you sign up for a free trial , you’ll receive tips and advice for how to use Crazy Egg to improve your content.

headlines-conversions-and-sales-conclusion

The best headlines convince your audience to click. Of course, you have to follow up with amazing copy, but that’s a topic for another post.

You can write great headlines regardless of your experience. As long as you have a tool like Crazy Egg under your belt, you can test different headline formulas and figure out which work best on your audience.

Some writers prefer listicles . Others like to write step-by-step instructions. However, you can always reformulate the headline itself so it’s reflective of the copy and original to boot.

Make your website better. Instantly.

Keep reading about conversion.

How to Create Customer Journey Maps You Can Actually Use

Customer journey maps tell the story of how people behave when interacting with your brand across different touch points. Creating a journey map helps businesses…

Best Auto Dialer Software Compared

Do you know the best-kept secret to selling over the phone? Not wasting time. That’s where autodialer software enters the picture. It eliminates wasted time…

What Is a Good Conversion Rate? The Answer Might Surprise You

What is a good conversion rate for your online business? And how do your company’s conversion rates stack up against the competition? These are questions…

Poor Sales? Maybe You Need a Website Redesign: Here’s How

Neil Patel co-founded Crazy Egg in 2005. 300,000 websites use Crazy Egg to understand what’s working on their website (with features like Heatmaps, Scrollmaps, Referral…

How to Start a Business for Less Than $100

An idea and a crisp $100 bill is all you need to start your new business. Seriously. And we’re about to show you how. In…

How to Start an Online Store and Make Your First Sale in 2024

Want to get straight into it? We highly recommend using Wix to start your online store. It’s easy to use, perfect for beginners, and incredibly…

Growth Hacking: The 12 Best Techniques to Boost Conversions

Website Design – Beginner’s Guide

Creating a website simple. You don’t have to be a tech expert or designer. Anyone can create a stunning website today. There are tons of…

20 Tricks to Double Your Ecommerce Conversion Rate

Want to earn hundreds and thousands of dollars per year online? You can, with ecommerce. Whether you’re starting a new ecommerce shop from scratch or…

Hack Your Thank You Page: 5 Ideas for Driving Even More Conversions

When it comes to on-site optimization, landing pages, product pages and checkout pages receive the most attention. However, there is one page that a lot…

How to Create an Effective CRM Strategy to Maximize Conversions

CRM Strategy – The Complete Guide

Here’s the truth. CRM solutions will not magically solve all of your problems. And adoption does not necessarily guarantee success. It’s not only about investing…

optimize-website-seo-conversions-introduction

How to Optimize Your Website for SEO and Conversions

Learning how to optimize your website for SEO and conversions is crucial for your site’s success. It’ll ensure your website is working exactly as hard…

5 Advantages and Benefits Of SEO For Your Website

If you’re a marketer or business owner, you’ve likely been told that you should be using SEO (Search Engine Optimization) more than once or twice….

The 8 SEO Tracking Metrics That Really Matter

SEO tracking is essential for evaluating your site’s success. After all, If you’re going to invest the time and budget it takes to create and…

15 High-Converting Lead Magnet Examples and Ideas

Generating good lead magnet ideas can become a long process. Simply throwing together an e-book or whitepaper just because other businesses do it would be…

Over 300,000 websites use Crazy Egg to improve what's working, fix what isn't and test new ideas.

Download App
Business Promotion
Intro & Outro

How to Name A Presentation

Slideshow presentation is a description of a series of slides or images on an electronic device or a projection screen. You can create a slideshow presentation using different software such as SlideShare, Microsoft PowerPoint, Apple Keynote, and more. These days, most business persons are presenting their business proposals to their colleagues using a PowerPoint presentation. In that case, you have to create catchy titles for presentation to attract your readers. Moreover, to make your presentation impressive and attractive, you can use the headline formulas and principles below.

Principles of an Attractive Headline

1. Address your specific Audience

The most important thing to consider when presenting the funny presentation titles is your audience. You have to make a presentation that is suitable for your audience so that they will appreciate your presentation.

2. Questions in the headline

If you are creating your headline, it is better that you put a question on it. To make it interesting, you have to tie the question to your main topic, so that readers will read it without any doubt for them.

3. Be clear about your main asset

When you are creating a headline, make sure you put the most important one on it. You have to make your headline direct to the point to convince the reader to read your article.

4. Keep it simple and short

To make good presentation titles you have to make your headline simple and short. Don’t try to be clever when creating a headline to avoid readers missing the main topic.

5. Create Curiosity

In order to make your headline attractive, you have to add some words wherein readers become curious on what the article is all about. With that, you can get the attention of your readers to read your article.

Effective Headline Formulas

1. Use an unique basis to demonstrate what the reader will get out of the article

In order for you to make an impressive and interesting headline, you have to add ideas, tricks, facts, and lessons on it. In that case, readers will read your article because of its uniqueness.

2. Use what, why, how, or when

To make the best title for presentation, you have to use the words, “what”, “why”, “how” or “when” into your headline. It is an advantage to attract your readers to read your presentation.

3. Add a topic element to your headline

Add some trending topic to your headline to make the readers be more interested. With that, they will read your article because of its trending topic.

4. Content element

Add some images, charts, and facts to your headline to make it more motivating to the readers to read it. In addition, you can add unique content to your headline so that readers will be inspired to read your article.

5. Use emotional elements into your headline

Another formula that can be used to create a catchy business presentation titles is to put an emotional element on it such as amusing, surprising and inspiring.

How to Make a Video Presentation

So if you’re asking about what program you can use to create a video presentation, here is LightMV . This program can be accessed from different web browsers, computer platforms, and mobile devices. It is consists of a clean and intuitive interface that enables you to create a video presentation with great ease. You can select over its extensive collections of video templates that you can use to create multiple video content. Its editing function lets you create an enjoyable yet understandable video presentation by adding different elements like images, videos, text, music clips, and effects. You can also share the rendered HD quality video directly to different social media platforms. Lastly, you can see the steps below to get started in making a video presentation.

First, launch a web browser to visit the official website of LightMV to access its webpage.

Second, choose your desired template on its webpage so that you can start editing and customizing the video.

Third, click the “+” icon to add the media files you want to include in the video presentation. Next, click the “Pen-like” icon below the upload files to edit the images or videos.

Fourth, to add text to the images and videos that you upload, click the “T” icon below the uploaded files. Then, click the “Change Music” button and hit “Add Music” button to insert music clip you want to use as a background of the video presentation.

Lastly, click the “Produce” button below and wait for a few seconds until the video will be rendered. Once done, click the “Download” button to save the video on your computer.

As mentioned above, these are some of the formulas and principles for headlines that you can consider. As we all know, you can see several formulas and principles onto the internet. However, if you want to make your headlines very interesting you can use these formulas because these are the best and most useful ones.

Best Birthday Invitation Makers & Online Sharing
Best Wedding Songs 2022

Comment (0).

This website uses cookies that are essential for the operations of this website and its core functions. Other cookies will only be placed with your consent. For more details visit our Cookies Policy.

Geologists, biologists unearth the atomic fingerprints of cancer

Cancerous growths in the liver of a mouse. (Credit: Imaging/tissue extraction by Anthony B. Eason; lab of Dirk Dittmer, University of North Carolina Lineberger Comprehensive Cancer Center. Mice maintained by UNC Animal Studies Core; staining by UNC Animal Histopathology Core)

Share via Twitter
Share via Facebook
Share via LinkedIn
Share via E-mail

Scientists at CU Boulder and Princeton University have, for the first time, employed a tool often used in geology to detect the atomic fingerprints of cancer.

In a case of medicine meets earth science, the researchers discovered that cancer cells may be made from a different assortment of hydrogen atoms than healthy tissue. The findings could give doctors new strategies for studying how cancer grows and spreads—and may even, one day, lead to new ways to spot cancer early on in the body.

The team, led by CU Boulder geochemist Ashley Maloney, published their findings May 6 in the Proceedings of the National Academy of Sciences.

“This study adds a whole new layer to medicine, giving us the chance to look at cancer at the atomic level,” said Maloney, a research associate in the Department of Geological Sciences .

She explained that in nature, hydrogen comes in two main flavors, or isotopes. Some hydrogen atoms, called deuterium, are a little heavier, while others, usually just known as hydrogen, are a little lighter. On Earth, hydrogen atoms outnumber deuterium atoms by a ratio of about 6,420 to one. For decades, scientists from a number of fields have turned to the natural distribution of these atoms to reveal clues about the history of our planet. Climate scientists, for example, examine the hydrogen atoms trapped in the ice on Antarctica to infer how hot or cool Earth was hundreds of thousands of years ago.

In the new study, Maloney and her colleagues wondered: Could those same tiny atoms provide hints about the lives of complex biological organisms?

Yeast grow under controled conditions in a lab at Princeton University. (Credit: Ashley Maloney)

Egg-shaped shells seen under the microscope in black and white

Yeast cells under a microscope. (Credit: CC image via Wikimedia Commons )

To find out, the team grew cultures of yeast and mouse liver cells in the lab, then analyzed their hydrogen atoms. The team found that cells that are growing really fast, such as cancer cells, contain a much different ratio of hydrogen versus deuterium atoms. Think of it like cancer leaving a fingerprint on the doorknob of a crime scene.

The research is still in its early stages, and the team isn’t sure how this signal might appear, or not, in the bodies of real cancer patients. But the potential could be big, said Sebastian Kopf, a co-author of the study and an assistant professor in geological sciences.

“Your chances of survival are so much higher if you catch cancer early on,” Kopf said. “If this isotopic signal is strong enough that you could detect it through something like a blood test, that could give you an important hint that something is off.”

The metabolism of cancer

The study centers around a concept that has intrigued cancer researchers for years: metabolism.

Under normal conditions, the cells of organisms like yeast and animals generate energy through a process called respiration, in which they take in oxygen and release carbon dioxide. But that’s not the only way to get a sugar high. Colonies of baker’s yeast (Saccharomyces cerevisiae), for example, can produce energy via fermentation, in which organisms break down sugars without help from oxygen and produce alcohol. It’s the same process that gives you beer.

“In humans, if an athlete performs beyond their aerobic limit, their muscles will also start fermenting, which doesn’t use oxygen,” Kopf said. “That gives you a quick energy boost.”

As it turns out, many cancer cells also fuel their growth through a similar get-rich-quick strategy.

Scientists have long searched for more ways to track these metabolic changes in cancer cells. Maloney, who led the new study as a Harry Hess Postdoctoral Fellow at Princeton, and her advisor Xinning Zhang decided to follow hydrogen.

Inside the cell

Today, Maloney manages CU Boulder’s Earth Systems Stable Isotope Lab, one of more than 20 Core Facilities on campus. As a graduate student, she explored hydrogen atoms in algae from tropical islands. Her current work was inspired by an unlikely source: her father, a dermatologist.

“He takes skin cancer cells off people all the time,” Maloney said. “I wondered how the metabolism of those cells might be different from the cells growing next to them.”

To understand that question, it helps to know how hydrogen winds up in cells in the first place. In some cases, those atoms come from a hard-to-pronounce, but critically important, enzyme known as nicotinamide adenine dinucleotide phosphate (NADPH). Among its many roles in cells, NADPH collects hydrogen atoms then passes them to other molecules in the process of making fatty acids, an important building block for life.

NADPH, however, doesn’t always draw from the same pool of hydrogen. Previous research led by Zhang and focusing on bacteria suggested that, depending on what other enzymes in a cell are doing, NADPH may sometimes use different hydrogen isotopes more or less often.

Which raised the question: If cancer rewires a cell’s metabolism, could it also alter how NADPH gets its hydrogen, ultimately altering the atomic makeup of a cell?

Window into cancer

To begin to find out, the researchers set up jars filled with flourishing colonies of yeast in labs at Princeton and CU Boulder. Separately, biologists at Princeton conducted an experiment with colonies of healthy and cancerous mouse liver cells. The researchers then pulled the fatty acids from the cells and used a machine called a mass spectrometer to identify the ratio of hydrogen atoms within.

“When we started the study, I thought, ‘Ooh, we have a chance to see something cool,” Maloney said. “It ended up creating a huge signal, which I didn’t expect.”

Fermenting yeast cells, the kind that resemble cancer, contained roughly 50 percent fewer deuterium atoms on average than the normal yeast cells, a startling change. Cancerous cells exhibited a similar but not quite as strong shortage in deuterium.

Zhang, the study’s senior author and an assistant professor of geosciences at Princeton, is hopeful the research could one day help families around the world.

“Cancer, and other illnesses, are unfortunately a huge theme in many people’s lives. Seeing Ashley’s data was special, profound moment,” Zhang said. “It meant that a tool used to track planetary health might also be applied to track health and disease in lifeforms, hopefully one day in humans. Growing up in a family challenged by cancer, I hope to see this area expand.”

News Headlines

Teen ‘Game Changers’ confronting youth violence crisis head-on

Two women and a man walk arm-in-arm down the street

Why do we move slower the older we get? New study delivers answers

Woman seated in grass writing in journal

Writing to wellness: New therapy helps cancer patients face biggest fears

Arts & Humanities
Business & Entrepreneurship
Climate & Environment
Education & Outreach
Health & Society
Law & Politics
Science & Technology

Campus Community

Administration
Announcements & Deadlines
Career Development
Getting Involved
Mind & Body

Events & Exhibits

Arts & Culture
Conferences
Lectures & Presentations
Performances & Concerts
Sports & Recreation
Workshops & Seminars

Subscribe to CUBT

Administrative eMemos

Buff Bulletin Board

Events Calendar

Share on Facebook
Share on SMS
Share on Email

Advertise With Us
Mission Possible
A Turning Point
Education Station
TV listings
Cleveland Guardians
LeBron James Family Foundation
Good Company
Go! 4:30-7 a.m.
3News at 6 p.m.
Front Row: 7 p.m.
What's Next: 11 p.m.

Various Cuyahoga County cities host presentations on state-ordered property value reappraisals throughout Northeast Ohio

Presentations will take place from 6 p.m. to 8 p.m.

More Headlines on WKYC.com:

Before You Leave, Check This Out

WKYC would like to send you push notifications about the latest news and weather.

Notifications can be turned off anytime in the browser settings.

IMAGES

Headlines. Examples. HOW TO [ACHIEVE
91 Awesome Headline Formulas
91 Awesome Headline Formulas
91 Awesome Headline Formulas To Make Your Presentations Instantly
35+ Creative Headline Examples [+Free Headline Generator]
25 Headline Examples for Every Type of Content You'll Write

VIDEO

LINKEDIN OPTIMISATION
Communicate a Clear Headline When You Speak
Craft a LinkedIn headline that will make recruiters stop scrolling! 🚀 #linkedinstrategy
How to Update your LinkedIn Profile Headline
How to make an impressive LinkedIn profile
How to Make an EFFECTIVE LinkedIn Profile

COMMENTS

91 Awesome Headline Formulas
Winning Headline Formulas: The 5 Principles of an Effective Headline. 1. Address Your Specific Audience (Being vague or general = boring university) 2. Highlight the Specific Benefit or Outcome They Desire. 3. Highlight the Specific Pain They Most Want to Avoid. 4.
Writing Catchy Presentation Titles: Proven Techniques You ...
Example: Steve Jobs's keynote speech 2001 introducing the original iPod with the title "1000 songs in your pocket" is an excellent example of wordplay used in a presentation headline. The wordplay in this example contrasts the figure "1000", a substantial quantity, and the phrase "in your pocket," representing portable space.
Secrets to Writing Great Headlines and Brief ...
Fragmented sentence headlines ("Introduction"), while easy to write, do little to hook the audience and tell the story. But it's best to aim for full-sentences of summation in the headlines of your presentation. You may, however, wish to use fragments or key words "Intro, example 1, etc." for presentation sections or topic slides.
The art of the headline: How to make your PowerPoint slides stand out
Make it relevant. Your headline should be directly related to the content of the slide, and should provide context or background information that will help your audience understand and engage with the rest of the presentation. Make it interesting. A strong headline should be interesting and engaging, and should grab the attention of your ...
An Effective Slide Begins with a Headline
Great headlines go directly to the point of your content, instantly sowing an idea in your audience's mind and convincing them to listen on. In this article, from Presentation Guru contributor Tom Howell, you will find out the secret to writing the most effective slide headlines. Tom has distilled it down to the essentials and we strongly ...
88 Headline Examples You Can't Help But Click
This is what makes writing a good headline critical to getting clicks, but also hard to do. That's why today we're going through 88 headline examples to help you grab the attention of your audience and make a memorable impression. Jump to: But first, let's talk about what makes a successful headline.
Great Presentations Start with Catchy Presentation Titles
Combine the Sentence in Step #1 With the Benefit in Step #2. Now that you have the two pieces, just put them together. When you do, you will create a series of catchy presentation titles. We Exceeded Our Corporate Goals and Increased Profit Last Quarter, So Your Quarterly Bonus Has Also Increased.
How to Write Catchy Headlines for Your Slides
How do you write a catchy headline for your slides? Powered by AI and the LinkedIn community. 1. Use the 4U formula. 2. Apply the headline test. Be the first to add your personal experience. 3 ...
23 presentation examples that really work (plus templates!)
We love them because they're the most visually appealing and memorable way to communicate. 1. Animated characters. Our first presentation example is a business explainer from Biteable that uses animated characters. The friendly and modern style makes this the perfect presentation for engaging your audience.
Action Titles: Use Core Messages in Your Slide Headers!
Journalists know how to draw attention with well-crafted headlines. They use the headline to present the most important and intriguing message. As the name suggests, an action title is an active statement. It requires active, rather than passive wording. Here's an example: Active: Sales figures influence the company's revenue.
Powerpoint Presentation: Headlines & Visuals
Composed headlines will also keep you oriented as you are presenting. Unexpected interruptions happen, your headlines can support the story and bring you right back in the moment. Clever simple prompts will act as breadcrumbs to keep on the trail. The best headlines for your story are conversational and concise. Be specific.
How to get the point of your presentation across.
Most headlines we write run between 7 to 14 words. A good rule of thumb is to keep the headline below two lines. This key of headline length has similarities in SEO and content marketing. There, articles with longer headlines get double the traffic, double the shares, and more than five times as many backlinks.². ‍.
How To Make a Good Presentation [A Complete Guide]
Apply the 10-20-30 rule. Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it! 9. Implement the 5-5-5 rule. Simplicity is key.
Headlines on your PowerPoint slides summarize the key ...
Think of the headline for your slide like the headline of a news story or article. Writing a headline for each of your slides is likely the easiest thing you can do to quickly improve your slides.
20 Great Examples of PowerPoint Presentation Design [+ Templates]
6. "Blitzscaling: Book Trailer," Reid Hoffman. If you're going to go the minimalistic route, I'd take note of this PowerPoint presentation example from Reid Hoffman. This clean design adheres to a simple, consistent color scheme with clean graphics peppered throughout to make the slides more visually interesting.
Presentation Titles that Attract an Audience
I have a good friend who's an expert on this topic and gives presentations at conferences around the world. 1. Promise benefits. Dale Carnegie's famous book "How to Win Friends and Influence People" is still one of the best-selling communications books on Amazon. The title of the book is a big part of it's success.
27 Presentation Examples That Engage, Motivate & Stick
Best presentation content examples. The secret sauce for a business presentation that leaves a lasting impression lies in delivering your content within a story framework. 3 presentation content examples that captivate and inspire the audience: 1. Inspirational story: An emotional, relatable story can move hearts and change minds.
Why Your Presentations Need Better Slide Headlines
For the 15 questions in the study, the average score for the students viewing the sentence-headline slides was 79% correct, while the average for the students viewing the traditional slides was only 69% correct. So if you want to make sure the audience remembers your message, you'll need to start writing better headlines.
How to create a presentation outline (with examples)
Presentation outline examples Basic presentation outline example. Let's take a look at a presentation outline and accompanying notes for a persuasive presentation on encouraging people to meditate every day: I. Introduction. Hook - find a striking image and tell a story; Thesis statement - everyone should meditate for 10 min per day; II.
35+ Creative Headline Examples [+Free Headline Generator]
The purpose of a headline is to grab users' attention. To accomplish this goal, your headline has to be unique, specific, useful, and, on top of that, convey a sense of urgency. Successful headlines include an underlying reason why users should read your content. For example, the focus of your headline could be on a problem your audience has ...
41 Engaging Examples of the Best Headlines to Rally Your Audience
Here's What You Don't Know About Dog Training That Could Hurt Your Furry Friend. This is one of the best headlines to engage your audience's curiosity and affect change. You want your audience to know that, by not educating themselves, they're putting themselves in a dangerous or precarious position. 10.
Catchy Titles for Presentation
To make good presentation titles you have to make your headline simple and short. Don't try to be clever when creating a headline to avoid readers missing the main topic. 5. Create Curiosity. In order to make your headline attractive, you have to add some words wherein readers become curious on what the article is all about.
Geologists, biologists unearth the atomic fingerprints of cancer
For decades, scientists from a number of fields have turned to the natural distribution of these atoms to reveal clues about the history of our planet. Climate scientists, for example, examine the hydrogen atoms trapped in the ice on Antarctica to infer how hot or cool Earth was hundreds of thousands of years ago.
Cuyahoga County property value presentations
Presentations will take place from 6 p.m. to 8 p.m. in each city. ... Example video title will go here for this video ... Get the day's top headlines sent to your inbox each weekday morning with ...