persuasive speech about argument

Argumentative Speech Topics and ideas: A Complete Guide

An argumentative speech is a persuasive speech. Here, speakers try to encourage audiences to alter their views on a controversial issue.

Though they are alike in some manner, persuasive and argumentative speech contains different goals.

A persuasive speech focuses on sharing a perspective and asking the public to think it over. An argumentative speech aims to alter the viewpoint already detained by the audience.

This type of speech is challenging. So, the speaker should pick up the topic that he is confident at and come up with a strong argument.

When you are involved in debates with family or friends, you obviously tend to win or lose. The way you argue shows your capability to compel facts and concepts in support of a topic.

While losing an argument, chances are you only used the standpoint supporting your situation. In a perfect argumentative speech, there should be a strong claim and the points to support it.

For an argumentative speech, find a concrete and controversial argument to use as your foundation. These speeches generally focus on the topics discussed at the moment by society. Most of the topics of argumentative speech are derivative of political discussion.

This is most commonly noticed in the media. The selected topic might be social, religious, ethical, or political by nature. The public must be confident to revise their long-held values. They might ask to change detained convictions relevant to the recent evidence.

In fact, picking up a topic that is debatable is important to develop good speech. The topic should not include something which is already demonstrated or verified.

Instead, it should be logical enough to convince the audience. The speaker should come up with a strong opinion to make his speech realistic to the audience.

To be able to argue in a reasonable and logical way is a fine life skill. It helps to stand up for what you think is correct and let others give attention to your viewpoints.

For instance, if the topic includes “eating egg and milk affects your healthiness”. You evaluate the opponent and create your own topic like “Eating egg and milk does not affect your health”. Yet, you have to give strong points to support your answer.

Table of Contents

Terms to Present Argumentative Speech

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These are some terms that help you to present an ideal argumentative speech:

• Claim – This is the main term that you should focus on. Try to give a strong standpoint. Support on the point, position, and the issue you are talking about. Do not forget the main purpose of the speech.
• Grounds – Grounds are the key information or the facts that you use to make your point more powerful and reliable. Make sure that the details you give are an appropriate reason for your claims in the initial place.

Argumentative Speech is based on:

It starts with the reality relevant to the evidence. For an instance, you drink too much alcohol and do not exercise. Then, you will surely put up the weight. If you control your drinks, then you can maintain the weight.

Claims of value include the belief something is correct or incorrect, good or bad. For an instance, punishing children is wrong. It does not improve the habits of your children.

Here you can also state “Punishing children is right”. They will think properly before doing anything wrong

Claims of the policy are taken from the course of action. For an instance, you should be able to vote through a driving license. There is a precise rule for the policy. It is realistic and superior compared to the current system.

Every child should learn different languages in school. It is vital to introduce teachers to the value of beginning foreign language experience.

While initiating the argumentative speech, get ready with strong arguments. You desire to give an influential impact right in front. Also, you might wish to leave a good impression on the audience hearing your speech.

Stay away from personal attacks. If you make the argument too boring, there will be a higher chance of losing your audience.

Besides, argumentative speech needs a powerful viewpoint on the topic that you are delivering. Remember, the goal is not to win your audience but to win the argument. You have to stand on your own point with an appropriate reason.

Essential components of an Argumentative speech:

The main goal of an argumentative essay is to influence others in your opinions. Generally, an argumentative speech addresses an audience with opposite opinions on a specific subject.

Here are four essential elements to focus on when developing an argumentative essay:

While picking up a topic, you should select the topic with more than a single side. For an instance, there is no way to discuss the topic of human smell with the nose. It is familiar fact that has no other strong points to discuss against.

While preparing for an argumentative speech, take a strong standpoint. Try to stick with the stance. This makes your speech powerful. Make sure you do not confuse the audience with any irrelevant points.

A good argument needs to have reasonable and convincing evidence. Better support your statement with information, figures, examples, and some relevant opinions. Also, argumentative speech does not contain unproven opinions. Make sure you research and present the argument that is a relevant argument.

At the end of a strong argumentative speech, you have to refute alternate positions. By dealing with the opponent, make some powerful arguments. Try to work on some common and stronger viewpoints.

• Look for a concrete and controversial argument to use as your base.
• Arrange your points properly. Arranging the points can be helpful while planning your thoughts and presenting them
• Give most of your time for research. Better research on your topics along with the topics which your opposition is likely to pick up.

How to develop an effective Argumentative Speech?

After picking up a fine controversial topic, you should work on some powerful points. Those points must make your speech influential. Start developing an outline that translates into better argumentative speech.

These are some points to consider while working on an argumentative speech:

From absorption to health, you can find many types of topics that you feel comfortable presenting.

At first, think about the topic that you are supporting. Are you supporting abortion or speaking against it? Most of the speaker loves to speak against abortion but should be confident to speak on the topic.

Better verify and try to prove the facts using some examples or supportive words. This makes your speech more powerful and interesting. Consider determining whether you are attempting to take the topic.  

You can definitely find the people who have worked for or else against the topic that you picked up earlier.

For this, you have to carry out the research well. But, this does not mean you have to copy from them. Just take your idea and use them in a better way. This helps to know what step you should take to move forward to make a good flow of the argument.

Each argumentative speech contains both for and against the side. The best probable approach that you can use is to know your opponent. Knowing how your opponent thinks and the points they use makes you easy to perform.

An argumentative speech might be weak if you do not provide any facts. For a good outcome, you need facts supporting your argument on the controversial topic. If you ignore this you might be in a problem while presenting the speech.

Be sure, you know and give the facts, and make your points strong. These facts reduce your risk of looking unprepared and unprofessional.

You cannot give a better outcome without passion. To present superior argumentative speech, you should have an interest in the topic. Better select the topic of your interest. This helps you to work and perform better. If you do not trust yourself and your topic, no one will as well.

Deciding on an arguable topic is essential to developing an effective argumentative speech. Better do not pick up the topic which needs great logic for convincing the audience.

You should have an extreme desire in the topic with a deep opinion on the subject. If he cannot fulfill these criteria, he might not provide influencing arguments.

Find here the List of Argumentative Speech Topics. They are great for developing arguments for debates, persuasive speech, and argumentation.

Argumentative Speech Topics about Education

• Mobile phones should be banned in schools for both students and teachers.
• Exams should be abolished.
• Exam scores do not reflect student performance.
• Mandatory dress code.
• Studying of foreign languages should begin from kindergarten age.
• College students should have freedom to choose their own courses.
• Sex education should be required in all schools.
• Benefits of attending a single-sex school.
• Essays do not demonstrate student’s knowledge on a topic.
• Home education should only be allowed for medical reasons.
• Education should be free to anyone.
• Teachers should have mandatory re-training every 5 years.
• Testing and choice are undermining education.
• Grades are not important.
• Bilingual education.
• CPR and first aid techniques should be a mandatory course.
• State colleges should be free to attend.
• Teachers should wear uniforms or obey a dress code.
• Why educational computer games should be used in school
• Music education should be placed back into schools
• Student Debts
• Do colleges put too much stock in standardized test scores?
• Price of Education and textbooks
• Popular literature is not as valuable as classical literature.
• Smoking and drinking on campus
• Workers should get four weeks paid vacation each year.
• The illegal immigrant workforce is good for the economy.
• Christmas is just a way for businesses to increase sales.
• Rich people should have tax breaks.
• Decreasing wealth tax is good for the economy.
• Salaries of actors, professional athletes and CEOs should be regulated and capped.
• Government aid for students should be based purely on academic performance.
• Taxes should be imposed on unhealthy foods to combat obesity.
• Paying the waiter hourly rate below minimum wage is unfair.
• Mortgage Crisis
• Consumer Debt
• Outsourcing jobs to foreign countries
• Equal pay for equal work
• Fuel Prices
• How nuclear power shaped the 21st century in electrical generation.
• Space exploration is a waste of money.
• Genetic Research is destroying humanity.
• NASA space landing on the moon was a hoax.
• Media’s effect on teen suicide.
• Stem cell research and the guidelines that control it.
• Hunting is good for the environment.
• Food shortage / world hunger.
• Crimes against the environment should be tougher.
• Vegetarianism is an ecologically thoughtful lifestyle.
• Destruction of the world’s forest is justified by a human need for land and food.
• Racing industry should be forced to use environmentally-friendly fuel.
• Working from home is good for the environment.
• Genetically modified food should be the answer to the world’s hunger problem.
• The government should support and subsidize alternative energy sources.
• Alternative Energy and Hybrid Vehicles can help save our planet.
• Nuclear power is better than solar power.
• Future of recycling.
• Advantages of recycling water.
• Alternative Fuels.
• Every family with children filing for divorce must go through a mandatory ‘cooling off’ period.
• Couples should be banned from adopting overseas.
• Future parents should take parenting classes and pass tests before having a child.
• Physical punishment is good practice for raising children.
• Do curfews keep teens out of trouble?
• Does access to condoms prevent teen pregnancy?
• Violent video games and toys should not be allowed.
• Technology is making people less creative.
• Human beings are becoming slaves of modern technology.
• Does technology limit creativity?
• Technology makes us lose most of our traditions and culture.
• New technologies create new problems.
• Positive effects of technology on society.
• Modern technology has increased material wealth but not happiness.
• Social Networking Sites had an impact on changing us for the worse.
• Internet censorship is unnecessary.
• Whether the internet has made research easier and more convenient.
•  Life was better when technology was less and more simple.
• Online friends are more effective than real friends.
• Internet Privacy.
• Torrents and internet pirating.
• Social networks are killing sincere relationships.
• Organ donation should be mandatory.
• Health risks of smoking are exaggerated.
• Vaccinations should be compulsory.
• Veganism is an unhealthy way to raise kids.
• Breast-feeding is one of the most important things a mother can give to a child.
• Terminally ill patients should be allowed to use heroin.
• Knowing your ancestry is important for health.
• All farmers should go organic.
• Lapses in food safety as a result of a complex interplay of factors.
• Music Therapy.
• The need of teen depression prevention.
• Drug addiction is a sickness.
• Running is unhealthy.
• Fast food, soda, chips and other unhealthy food should be heavily taxed.
• Bread is bad for your health.
• Child obesity.
• Any products that are believed to cause cancer should have a  warning label.
• The only difference between normal and organic food is the cost.
• Dangers of herbal remedies.
• Smoking a pipe is more harmful than smoking cigarettes.
• Denying health insurance on a basis of a pre-existing condition is against human rights.
• Athletes who are caught using steroids should be banned from the professional sport for life.
• Stretching before and after exercise is overrated.
• A vegetarian diet is as healthy as a diet containing meat.
• Eating meat and dairy is bad for your body.
• GMOs are bad for health and should be avoided at any cost.
• Why slavery was good for society back in the 1800s.
• Adolf Hitler was a great leader.
• Slavery and its effects on global economic developments.
• Why Reagan’s “War on Drugs” had negative effects.
• Many Caribbean people do not understand their heritage and history.
• Famous people (actors, athletes) should not be allowed to become politicians.
• The War in Iraq was justified.
• Invading other countries, as long as for good cause, is justified.
• Illegal immigrants should get an asylum.
• Democracy is the best form of government.
• Why should we trust Official Statistics?
• War as an instrument of foreign policy.
• Voting should be compulsory for all citizens.
• Compulsory military service is good for society and the country.
• Voting age should be lowered.
• Terrorism is a major issue in the world because innocent people are affected.
• The assassination can never be justified.
• Why electronic voting is not effective.
• Downsides of multiculturalism
• Can racial profiling be useful?
• Churches should be required to pay taxes.
• Racialist blames are often used as a great excuse to shut down dialogue.
• The world would be a more peaceful place without religions.
• Life after death.
• Evolution vs. Creationism.
• There should be no religion in schools.
• Islamic Fundamentalism.
• Religion is a force for evil.
• Students should learn about world religions in public schools.
• Jehovah witnesses.
• Why hockey should allow fights.
• Not all great sportsmen can be good coaches. 
• For athletes: Discipline is more important than talent.
• Female athletes train better with female coaches.
• Chess is not a sport.
• Should players’ jerseys display ads?
• Should there be a set age range for basketball players?
• Can gambling be legalized as a professional sport?
• Spousal Abuse.
• Polygamy creates healthy relationships.
• Gender equality is a myth.
• Having sex with a prostitute is not cheating.
• Does age matter in relationships? What age is appropriate for dating?
• Men should be forced to take paternity leave from work.
• Gender does not affect learning.
• Guns should be made illegal.
• Minors should be tried for murder at any age.
• Social Security and Medical Reform are non-negotiable ways out of the debt crisis.
• Gay couples should have the same rights as heterosexual couples.
• Plastic surgery should be illegal for anyone under 18.
• Identity Theft.
• Ban on smoking in public places is undemocratic.
• Euthanasia should be legalized.
• Prostitution should be legalized.
• The taboo on recreational drugs is unjustified.
•  Driving speed limits should be lifted in areas with low accident risk.
• DUI offenders should give up their driver license for a year.
• Laws to protect the victims of domestic abuse should be enforced.
• Making drugs illegal creates an environment for crime and violence.
• Fast Food advertisements and promotions should be banned.
• Retirement should be made compulsory at the age of 60.
• Cell phones and driving.
• Billboards should not be allowed on interstate highways.
• Acceptance of all types of people.
• Today’s world is a dangerous place to live in.
• People don’t enjoy what they have. They constantly seek for more.
• Benefits of having friends.
• Modern offices should have facilities for an afternoon nap.
• Would you rather be lucky, rich, or intelligent?
• Reality television makes people stupid and should be regulated.
• Has television become out-dated?
• Watching television makes people smarter.
• Banning some books and movies can help society.
• Assisted Suicide.
• Genetic Research.
• Is human cloning ethical?
• The Ethics of Capital Punishment.
• Euthanasia is not morally acceptable.
• Abortion is inhumane and murder.
• Abortions should be legal in cases of rape and incest.
• DNA experiments on human embryos are unethical and should not be allowed.
• Torture is an acceptable measure to prevent terrorism.
• Wearing fur is unethical.
• Cultural treasures should be returned to their countries of origin.
• Do animals have rights? Using animals for scientific research is inhumane.
• Spaying and neutering pets should be mandatory.
• Zoos, aquariums, and circus violate animal rights and should be shut down.
• Should scientists bring back extinct species through cloning?
• Hunting is unethical and should not be allowed.
• Doctors are better than Lawyers Are beauty pageants exploitative?
• Feminism is bad for society.
• The Miss America pageant is sexist.

The above-mentioned topics and tips for argumentative speech should help you prepare and deliver an argumentative speech. If you have any suggestions or feedback, please let me know in the comment below.

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112 Persuasive Speech Topics That Are Actually Engaging

What’s covered:, how to pick an awesome persuasive speech topic, 112 engaging persuasive speech topics, tips for preparing your persuasive speech.

Writing a stellar persuasive speech requires a carefully crafted argument that will resonate with your audience to sway them to your side. This feat can be challenging to accomplish, but an engaging, thought-provoking speech topic is an excellent place to start.

When it comes time to select a topic for your persuasive speech, you may feel overwhelmed by all the options to choose from—or your brain may be drawing a completely blank slate. If you’re having trouble thinking of the perfect topic, don’t worry. We’re here to help!

In this post, we’re sharing how to choose the perfect persuasive speech topic and tips to prepare for your speech. Plus, you’ll find 112 persuasive speech topics that you can take directly from us or use as creative inspiration for your own ideas!

Choose Something You’re Passionate About

It’s much easier to write, research, and deliver a speech about a cause you care about. Even if it’s challenging to find a topic that completely sparks your interest, try to choose a topic that aligns with your passions.

However, keep in mind that not everyone has the same interests as you. Try to choose a general topic to grab the attention of the majority of your audience, but one that’s specific enough to keep them engaged.

For example, suppose you’re giving a persuasive speech about book censorship. In that case, it’s probably too niche to talk about why “To Kill a Mockingbird” shouldn’t be censored (even if it’s your favorite book), and it’s too broad to talk about media censorship in general.

Steer Clear of Cliches

Have you already heard a persuasive speech topic presented dozens of times? If so, it’s probably not an excellent choice for your speech—even if it’s an issue you’re incredibly passionate about.

Although polarizing topics like abortion and climate control are important to discuss, they aren’t great persuasive speech topics. Most people have already formed an opinion on these topics, which will either cause them to tune out or have a negative impression of your speech.

Instead, choose topics that are fresh, unique, and new. If your audience has never heard your idea presented before, they will be more open to your argument and engaged in your speech.

Have a Clear Side of Opposition

For a persuasive speech to be engaging, there must be a clear side of opposition. To help determine the arguability of your topic, ask yourself: “If I presented my viewpoint on this topic to a group of peers, would someone disagree with me?” If the answer is yes, then you’ve chosen a great topic!

Now that we’ve laid the groundwork for what it takes to choose a great persuasive speech topic, here are over one hundred options for you to choose from.

• Should high school athletes get tested for steroids?
• Should schools be required to have physical education courses?
• Should sports grades in school depend on things like athletic ability?
• What sport should be added to or removed from the Olympics?
• Should college athletes be able to make money off of their merchandise?
• Should sports teams be able to recruit young athletes without a college degree?
• Should we consider video gamers as professional athletes?
• Is cheerleading considered a sport?
• Should parents allow their kids to play contact sports?
• Should professional female athletes be paid the same as professional male athletes?
• Should college be free at the undergraduate level?
• Is the traditional college experience obsolete?
• Should you choose a major based on your interests or your potential salary?
• Should high school students have to meet a required number of service hours before graduating?
• Should teachers earn more or less based on how their students perform on standardized tests?
• Are private high schools more effective than public high schools?
• Should there be a minimum number of attendance days required to graduate?
• Are GPAs harmful or helpful?
• Should schools be required to teach about standardized testing?
• Should Greek Life be banned in the United States?
• Should schools offer science classes explicitly about mental health?
• Should students be able to bring their cell phones to school?
• Should all public restrooms be all-gender?
• Should undocumented immigrants have the same employment and education opportunities as citizens?
• Should everyone be paid a living wage regardless of their employment status?
• Should supremacist groups be able to hold public events?
• Should guns be allowed in public places?
• Should the national drinking age be lowered?
• Should prisoners be allowed to vote?
• Should the government raise or lower the retirement age?
• Should the government be able to control the population?
• Is the death penalty ethical?

Environment

• Should stores charge customers for plastic bags?
• Should breeding animals (dogs, cats, etc.) be illegal?
• Is it okay to have exotic animals as pets?
• Should people be fined for not recycling?
• Should compost bins become mandatory for restaurants?
• Should electric vehicles have their own transportation infrastructure?
• Would heavier fining policies reduce corporations’ emissions?
• Should hunting be encouraged or illegal?
• Should reusable diapers replace disposable diapers?

Science & Technology

• Is paper media more reliable than digital news sources?
• Should automated/self-driving cars be legalized?
• Should schools be required to provide laptops to all students?
• Should software companies be able to have pre-downloaded programs and applications on devices?
• Should drones be allowed in military warfare?
• Should scientists invest more or less money into cancer research?
• Should cloning be illegal?
• Should societies colonize other planets?
• Should there be legal oversight over the development of technology?

Social Media

• Should there be an age limit on social media?
• Should cyberbullying have the same repercussions as in-person bullying?
• Are online relationships as valuable as in-person relationships?
• Does “cancel culture” have a positive or negative impact on societies?
• Are social media platforms reliable information or news sources?
• Should social media be censored?
• Does social media create an unrealistic standard of beauty?
• Is regular social media usage damaging to real-life interactions?
• Is social media distorting democracy?
• How many branches of government should there be?
• Who is the best/worst president of all time?
• How long should judges serve in the U.S. Supreme Court?
• Should a more significant portion of the U.S. budget be contributed towards education?
• Should the government invest in rapid transcontinental transportation infrastructure?
• Should airport screening be more or less stringent?
• Should the electoral college be dismantled?
• Should the U.S. have open borders?
• Should the government spend more or less money on space exploration?
• Should students sing Christmas carols, say the pledge of allegiance, or perform other tangentially religious activities?
• Should nuns and priests become genderless roles?
• Should schools and other public buildings have prayer rooms?
• Should animal sacrifice be legal if it occurs in a religious context?
• Should countries be allowed to impose a national religion on their citizens?
• Should the church be separated from the state?
• Does freedom of religion positively or negatively affect societies?

Parenting & Family

• Is it better to have children at a younger or older age?
• Is it better for children to go to daycare or stay home with their parents?
• Does birth order affect personality?
• Should parents or the school system teach their kids about sex?
• Are family traditions important?
• Should parents smoke or drink around young children?
• Should “spanking” children be illegal?
• Should parents use swear words in front of their children?
• Should parents allow their children to play violent video games?

Entertainment

• Should all actors be paid the same regardless of gender or ethnicity?
• Should all award shows be based on popular vote?
• Who should be responsible for paying taxes on prize money, the game show staff or the contestants?
• Should movies and television shows have ethnicity and gender quotas?
• Should newspapers and magazines move to a completely online format?
• Should streaming services like Netflix and Hulu be free for students?
• Is the movie rating system still effective?
• Should celebrities have more privacy rights?

Arts & Humanities

• Are libraries becoming obsolete?
• Should all schools have mandatory art or music courses in their curriculum?
• Should offensive language be censored from classic literary works?
• Is it ethical for museums to keep indigenous artifacts?
• Should digital designs be considered an art form? 
• Should abstract art be considered an art form?
• Is music therapy effective?
• Should tattoos be regarded as “professional dress” for work?
• Should schools place greater emphasis on the arts programs?
• Should euthanasia be allowed in hospitals and other clinical settings?
• Should the government support and implement universal healthcare?
• Would obesity rates lower if the government intervened to make healthy foods more affordable?
• Should teenagers be given access to birth control pills without parental consent?
• Should food allergies be considered a disease?
• Should health insurance cover homeopathic medicine?
• Is using painkillers healthy?
• Should genetically modified foods be banned?
• Should there be a tax on unhealthy foods?
• Should tobacco products be banned from the country?
• Should the birth control pill be free for everyone?

If you need more help brainstorming topics, especially those that are personalized to your interests, you can  use CollegeVine’s free AI tutor, Ivy . Ivy can help you come up with original persuasive speech ideas, and she can also help with the rest of your homework, from math to languages.

Do Your Research

A great persuasive speech is supported with plenty of well-researched facts and evidence. So before you begin the writing process, research both sides of the topic you’re presenting in-depth to gain a well-rounded perspective of the topic.

Understand Your Audience

It’s critical to understand your audience to deliver a great persuasive speech. After all, you are trying to convince them that your viewpoint is correct. Before writing your speech, consider the facts and information that your audience may already know, and think about the beliefs and concerns they may have about your topic. Then, address these concerns in your speech, and be mindful to include fresh, new information.

Have Someone Read Your Speech

Once you have finished writing your speech, have someone read it to check for areas of strength and improvement. You can use CollegeVine’s free essay review tool to get feedback on your speech from a peer!

Practice Makes Perfect

After completing your final draft, the key to success is to practice. Present your speech out loud in front of a mirror, your family, friends, and basically, anyone who will listen. Not only will the feedback of others help you to make your speech better, but you’ll become more confident in your presentation skills and may even be able to commit your speech to memory.

Hopefully, these ideas have inspired you to write a powerful, unique persuasive speech. With the perfect topic, plenty of practice, and a boost of self-confidence, we know you’ll impress your audience with a remarkable speech!

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Public Speaking Tips & Speech Topics

How to Write an Outline for a Persuasive Speech, with Examples

Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

Persuasive speeches are one of the three most used speeches in our daily lives. Persuasive speech is used when presenters decide to convince their presentation or ideas to their listeners. A compelling speech aims to persuade the listener to believe in a particular point of view. One of the most iconic examples is Martin Luther King’s ‘I had a dream’ speech on the 28th of August 1963.

In this article:

What is Persuasive Speech?

Here are some steps to follow:, persuasive speech outline, final thoughts.

Persuasive speech is a written and delivered essay to convince people of the speaker’s viewpoint or ideas. Persuasive speaking is the type of speaking people engage in the most. This type of speech has a broad spectrum, from arguing about politics to talking about what to have for dinner. Persuasive speaking is highly connected to the audience, as in a sense, the speaker has to meet the audience halfway.

Persuasive Speech Preparation

Persuasive speech preparation doesn’t have to be difficult, as long as you select your topic wisely and prepare thoroughly.

1. Select a Topic and Angle

Come up with a controversial topic that will spark a heated debate, regardless of your position. This could be about anything. Choose a topic that you are passionate about. Select a particular angle to focus on to ensure that your topic isn’t too broad. Research the topic thoroughly, focussing on key facts, arguments for and against your angle, and background.

2. Define Your Persuasive Goal

Once you have chosen your topic, it’s time to decide what your goal is to persuade the audience. Are you trying to persuade them in favor of a certain position or issue? Are you hoping that they change their behavior or an opinion due to your speech? Do you want them to decide to purchase something or donate money to a cause? Knowing your goal will help you make wise decisions about approaching writing and presenting your speech.

3. Analyze the Audience

Understanding your audience’s perspective is critical anytime that you are writing a speech. This is even more important when it comes to a persuasive speech because not only are you wanting to get the audience to listen to you, but you are also hoping for them to take a particular action in response to your speech. First, consider who is in the audience. Consider how the audience members are likely to perceive the topic you are speaking on to better relate to them on the subject. Grasp the obstacles audience members face or have regarding the topic so you can build appropriate persuasive arguments to overcome these obstacles.

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4. Build an Effective Persuasive Argument

Once you have a clear goal, you are knowledgeable about the topic and, have insights regarding your audience, you will be ready to build an effective persuasive argument to deliver in the form of a persuasive speech. 

Start by deciding what persuasive techniques are likely to help you persuade your audience. Would an emotional and psychological appeal to your audience help persuade them? Is there a good way to sway the audience with logic and reason? Is it possible that a bandwagon appeal might be effective?

5. Outline Your Speech

Once you know which persuasive strategies are most likely to be effective, your next step is to create a keyword outline to organize your main points and structure your persuasive speech for maximum impact on the audience.

Start strong, letting your audience know what your topic is, why it matters and, what you hope to achieve at the end of your speech. List your main points, thoroughly covering each point, being sure to build the argument for your position and overcome opposing perspectives. Conclude your speech by appealing to your audience to act in a way that will prove that you persuaded them successfully. Motivation is a big part of persuasion.

6. Deliver a Winning Speech

Select appropriate visual aids to share with your audiences, such as graphs, photos, or illustrations. Practice until you can deliver your speech confidently. Maintain eye contact, project your voice and, avoid using filler words or any form of vocal interference. Let your passion for the subject shine through. Your enthusiasm may be what sways the audience. 

Topic: What topic are you trying to persuade your audience on?

Specific Purpose:  

Central idea:

• Attention grabber – This is potentially the most crucial line. If the audience doesn’t like the opening line, they might be less inclined to listen to the rest of your speech.
• Thesis – This statement is used to inform the audience of the speaker’s mindset and try to get the audience to see the issue their way.
• Qualifications – Tell the audience why you are qualified to speak about the topic to persuade them.

After the introductory portion of the speech is over, the speaker starts presenting reasons to the audience to provide support for the statement. After each reason, the speaker will list examples to provide a factual argument to sway listeners’ opinions.

• Example 1 – Support for the reason given above.
• Example 2 – Support for the reason given above.

The most important part of a persuasive speech is the conclusion, second to the introduction and thesis statement. This is where the speaker must sum up and tie all of their arguments into an organized and solid point.

• Summary: Briefly remind the listeners why they should agree with your position.
• Memorable ending/ Audience challenge: End your speech with a powerful closing thought or recommend a course of action.
• Thank the audience for listening.

Persuasive Speech Outline Examples

Topic: Walking frequently can improve both your mental and physical health.

Specific Purpose: To persuade the audience to start walking to improve their health.

Central idea: Regular walking can improve your mental and physical health.

Life has become all about convenience and ease lately. We have dishwashers, so we don’t have to wash dishes by hand with electric scooters, so we don’t have to paddle while riding. I mean, isn’t it ridiculous?

Today’s luxuries have been welcomed by the masses. They have also been accused of turning us into passive, lethargic sloths. As a reformed sloth, I know how easy it can be to slip into the convenience of things and not want to move off the couch. I want to persuade you to start walking.

Americans lead a passive lifestyle at the expense of their own health.

• This means that we spend approximately 40% of our leisure time in front of the TV.
• Ironically, it is also reported that Americans don’t like many of the shows that they watch.
• Today’s studies indicate that people were experiencing higher bouts of depression than in the 18th and 19th centuries, when work and life were considered problematic.
• The article reports that 12.6% of Americans suffer from anxiety, and 9.5% suffer from severe depression.
• Present the opposition’s claim and refute an argument.
• Nutritionist Phyllis Hall stated that we tend to eat foods high in fat, which produces high levels of cholesterol in our blood, which leads to plaque build-up in our arteries.
• While modifying our diet can help us decrease our risk for heart disease, studies have indicated that people who don’t exercise are at an even greater risk.

In closing, I urge you to start walking more. Walking is a simple, easy activity. Park further away from stores and walk. Walk instead of driving to your nearest convenience store. Take 20 minutes and enjoy a walk around your neighborhood. Hide the TV remote, move off the couch and, walk. Do it for your heart.

Thank you for listening!

Topic: Less screen time can improve your sleep.

Specific Purpose: To persuade the audience to stop using their screens two hours before bed.

Central idea: Ceasing electronics before bed will help you achieve better sleep.

Who doesn’t love to sleep? I don’t think I have ever met anyone who doesn’t like getting a good night’s sleep. Sleep is essential for our bodies to rest and repair themselves.

I love sleeping and, there is no way that I would be able to miss out on a good night’s sleep.

As someone who has had trouble sleeping due to taking my phone into bed with me and laying in bed while entertaining myself on my phone till I fall asleep, I can say that it’s not the healthiest habit, and we should do whatever we can to change it.

• Our natural blue light source is the sun.
• Bluelight is designed to keep us awake.
• Bluelight makes our brain waves more active.
• We find it harder to sleep when our brain waves are more active.
• Having a good night’s rest will improve your mood.
• Being fully rested will increase your productivity.

Using electronics before bed will stimulate your brainwaves and make it more difficult for you to sleep. Bluelight tricks our brains into a false sense of daytime and, in turn, makes it more difficult for us to sleep. So, put down those screens if you love your sleep!

Thank the audience for listening

A persuasive speech is used to convince the audience of the speaker standing on a certain subject. To have a successful persuasive speech, doing the proper planning and executing your speech with confidence will help persuade the audience of your standing on the topic you chose. Persuasive speeches are used every day in the world around us, from planning what’s for dinner to arguing about politics. It is one of the most widely used forms of speech and, with proper planning and execution, you can sway any audience.

How to Write the Most Informative Essay

How to Craft a Masterful Outline of Speech

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Meggie Mapes

Learning Objectives

• Define what an argument is.
• Discuss uses of ethos, pathos, and logos.
• Identify the argument structure of claim, evidence, and warrant.
• Explore effective language.

You may be wondering, “What exactly is an argument? Haven’t I already decided on my main argument and topic?”

An argument is a series of statements in support of a claim, assertion, or proposition. So far, we’ve discussed thesis statements as the main argumentative through-line for a speech—it’s what you want to inform, persuade, or entertain the audience about.

Your thesis statement, however, is just one component of an argument, i.e. “here’s what I want to inform you about / persuade you to consider.” It is the main claim of your speech. Your task is to prove the reliability of that claim (with evidence) and demonstrate, through the body of the speech, how or why that information should matter to the audience. In this chapter, we will fill in the other structural components of an argument to make sure that your thesis statement has adequate support and proof. We’ll also outline the importance of language and tips to guarantee that your language increases the effective presentation of your argument.

An Overview of Arguments

It may be tempting to view arguments as only relevant to persuasion or persuasive speeches. After all, we commonly think of arguments as occurring between different perspectives or viewpoints with the goal of changing someone’s mind. Arguments are important when persuading, but you should have clear evidence and explanations for any type of information sharing.

All speech types require proof to demonstrate the reliability of their claims. Remember, when you speak, you are being an advocate and selecting information that you find relevant to your audience, so arguments are necessary to, at a bare minimum, build in details about the topic’s importance.

With speeches that primarily inform, a sound argument demonstrates the relevance and significance of the topic for your audience. In other words, “this is important information because…” or “here’s why you should care about this.” If you are giving a ceremonial speech, you should provide examples of your insights. In a speech of introduction, for example, you may claim that the speaker has expertise, but you should also provide evidence of their previous accomplishments and demonstrate why those accomplishments are significant.

For each speech type, a well-crafted speech will have multiple arguments throughout. Yes, your thesis statement is central to speech, and your content should be crafted around that idea – you will use your entire speech to prove the reliability of that statement. You will also have internal arguments, i.e. your speech’s main points or the “meat” of your speech.

All speech types require arguments, and all arguments use the rhetorical appeals of ethos, pathos, and logos to elicit a particular feeling or response from your audience.

Ethos , or establishing your credibility as a speaker, is necessary for any speech. If you’re informing the audience about a key topic, they need to know that you’re a trustworthy and reliable speaker. A key way to prove that credibility is through crafting arguments that are equally credible. Using reliable and well-tested evidence is one way to establish ethos.

Using reason or logic, otherwise known as logos , is also a key rhetorical appeal. By using logos, you can select logical evidence that is well-reasoned, particularly when you’re informing or persuading.

Pathos , or emotional appeals, allows you to embed evidence or explanations that pull on your audience’s heartstrings or other feelings and values. Pathos is common in ceremonial speeches, particularly speeches that eulogize or celebrate a special occasion.

All three rhetorical appeals are important mechanisms to motivate your audience to listen or act. All three should be done ethically and with the speech context and audience in mind.

Regardless of which rhetorical proof you use, your arguments should be well-researched and well-structured. Below, we explore the structure of an argument in more detail.

The Structur e : Claim, Evidence, Warrant

Arguments have the following basic structure (see Figure 19.1):

• Claim: the main proposition crafted as a declarative statement.
• Evidence: the support or proof for the claim.
• Warrant: the connection between the evidence and the claim.

Each component of the structure is necessary to formulate a compelling argument.

The Toulmin Model

British Philosopher, Stephen Toulmin, created the “Toulmin Model” – a model that describes the structure of an argument or method of reasoning. Claim, evidence, and warrant are, if done well, necessary to create a good argument (O’Connor, 1958).

Evidence and warrants are the specifics that make your ideas, arguments, assertions, points, or concepts real and concrete by relating the information to your audience. Not all audiences are compelled by the same evidence, for example, so creating a well-structured argument also means being responsive to audiences.

Consider going to lunch with a friend. Your friend suggests a restaurant that you have not heard of, so you request some additional information, proof, or evidence of their choice. We could map the argument like this:

• Claim: “Let’s go to Jack’s Shack for lunch.”
• Evidence: “I have been there a few times and they have good servers.”

So far, your friend is highlighting service as the evidence to support their claim that Jack’s Shack is a good choice for lunch. However, the warrant is still missing. For a warrant, they need to demonstrate why good service is sufficient proof to support their claim. Remember that the warrant is the connection. For example:

• Warrant: “You were a server, so I know that you really appreciate good service. I have never had a bad experience at Jack’s Shack, so I am confident that it’s a good lunch choice for both of us.”

In this case, they do a good job of both connecting the evidence to the claim and connecting the argument to their audience – you! They have selected evidence based on your previous experience as a server (likely in hopes to win you over to their claim!).

Using “claim, evidence, and warrant” can assist you in verifying that all parts of the argumentative structure are present. Below, we dive deeper into each category.

A claim is a declarative statement or assertion—it is something that you want your audience to accept or know. Like we’ve mentioned, your thesis statement is a key claim in your speech because it’s the main argument that you’re asking the audience to consider.

Different claims serve different purposes. Depending on the purpose of the argument, claims can be factual, opinionated, or informative. Some claims, for example, may be overtly persuading the audience to change their mind about a controversial issue, i.e. “you should support this local policy initiative.”

Alternatively, a claim may develop the significance of a topic (i.e. “this is why you should care about this information”) or highlight a key informative component about a person, place, or thing (“Hillary Clinton had an intriguing upbringing”). You might, for example, write a speech that informs the audience about college textbook affordability. Your working thesis might read, “Universities are developing textbook affordability initiatives.” Your next step would be to develop main points and locate evidence that supports your claim.

It’s important to develop confidence around writing and identifying your claims. Identifying your main ideas will allow you to then identify evidence in support of those declarative statements. If you aren’t confident about what claims you’re making, it will be difficult to identify the evidence in support of that idea, and your argument won’t be structurally complete. Remember that your thesis statement, your main claim, but you likely have claims throughout your speech (like your main points).

Evidence is the proof or support for your claim. It answers the question, “how do I know this is true?” With any type of evidence, there are three overarching considerations.

First, is this the most timely and relevant type of support for my claim? If your evidence isn’t timely (or has been disproven), it may drastically influence the credibility of your claim.

Second, is this evidence relatable and clear for my audience? Your audience should be able to understand the evidence, including any references or ideas within your information. Have you ever heard a joke or insight about a television show that you’ve never seen? If so, understanding the joke can be difficult. The same is true for your audience, so stay focused on their knowledge base and level of understanding.

Third, did I cherry-pick? Avoid cherry-picking evidence to support your claims. While we’ve discussed claims first, it’s important to arrive at a claim after seeing all the evidence (i.e. doing the research). Rather than finding evidence to fit your idea (cherry-picking), the evidence should help you arrive at the appropriate claim. Cherry-picking evidence can reduce your ethos and weakened your argument.

With these insights in mind, we will introduce you to five evidence types : examples, narratives, facts, statistics, and testimony. Each provides a different type of support, and it’s suggested that you integrate a variety of different evidence types. Understanding the different types of evidence will assist as you work to structure arguments and select support that best fits the goal of your speech.

Examples are specific instances that illuminate a concept. They are designed to give audiences a reference point. An example must be quickly understandable—something the audience can pull out of their memory or experience quickly.

Evidence by example would look like this:

Claim: Textbook affordability initiatives are assisting universities in implementing reputable, affordable textbooks.

Evidence : Ohio has implemented a textbook affordability initiative, the Open Ed Collaborative, to alleviate the financial strain for students (Jaggers, Rivera, Akani, 2019).

Ohio’s affordability initiative functions as evidence by example. This example assists in demonstrating that such initiatives have been successfully implemented. Without providing an example, your audience may be skeptical about the feasibility of your claim.

Examples can be drawn directly from experience, i.e. this is a real example, or an example can be hypothetical where audiences are asked to consider potential scenarios.

Narratives are stories that clarify, dramatize, and emphasize ideas. They have, if done well, strong emotional power (or pathos). While there is no universal type of narrative, a good story often draws the audience in by identifying characters and resolving a plot issue. Narratives can be personal or historical.

Person narratives are powerful tools to relate to your audience and embed a story about your experience with the topic. As evidence, they allow you to say, “I experienced or saw this thing first hand.” As the speaker, using your own experience as evidence can draw the audience in and help them understand why you’re invested in the topic. Of course, personal narratives must be true. Telling an untrue personal narrative may negatively influence your ethos for an audience.

Historical narratives (sometimes called documented narratives) are stories about a past person, place, or thing. They have power because they can prove and clarify an idea by using a common form— the story. By “historical” we do not mean that the story refers to something that happened many years ago, only that it has happened in the past and there were witnesses to validate the happening. Historical narratives are common in informative speeches.

Facts are observations, verified by multiple credible sources, that are true or false. The National Center for Science Education (2008) defines fact as:

an observation that has been repeatedly confirmed an . . . is accepted as ‘true.’ Truth in science, however, is never final and what is accepted as a fact today may be modified or even discarded tomorrow.

“The sun is a star” is an example of a fact. It’s been observed and verified based on current scientific understanding and categorization; however, future technology may update or disprove that fact.

In our modern information age, we recommend “fact-checking a fact” because misinformation can be presented as truth. This means verifying all facts through credible research (revisit the earlier chapter on research). Avoid taking factual information for granted and make sure that the evidence comes from reputable sources that are up-to-date.

S tatistics are the collection, analysis, comparison, and interpretation of numerical data. As evidence, they are useful in summarizing complex information, quantifying, or making comparisons. Statistics are powerful pieces of evidence because numbers appear straightforward. Numbers provide evidence that quantifies, and statistics can be helpful to clarify a concept or highlighting the depth of a problem.

You may be wondering, “What does this actually mean ?” (excuse our statistical humor). We often know a statistic when we find one, but it can be tricky to understand how a statistic was derived.

Averages and percentages are two common deployments of statistical evidence.

An “ a verage ” can be statistically misleading, but it often refers to the mean of a data set. You can determine the mean (or average) by adding up the figures and dividing by the number of figures present. If you’re giving a speech on climate change, you might note that, in 2015, the average summer temperature was 97 degrees while, in 1985, it was just 92 degrees.

When using statistics, comparisons can help translate the statistic for an audience. In the example above, 97 degrees may seem hot, but the audience has nothing to compare that statistic to. The 30-year comparison assists in demonstrating a change in temperature.

A percentag e expresses a proportion of out 100. For example, you might argue that “textbook costs have risen more than 1000% since 1977” (Popken, 2015). By using a statistical percentage, 1000% sounds pretty substantial. It may be important, however, to accompany your percentage with a comparison to assist the audience in understanding that “This is 3 times higher than the normal rate of inflation” (UTA Libraries). You might also clarify that “college textbooks have risen more than any other college-related cost” (Bureau of Labor Statistics, 2016).

You are responsible for the statistical information that you deploy. It’s all too common for us as information consumers to grab a quick statistic that sounds appealing, but that information may not be reliable.

Be aware of three major statistical issues: small samples, unrepresentative samples, and correlation as causation. In a small sample, an argument is being made from too few examples. In an unrepresentative sample, a conclusion is based on surveys of people who do not represent, or resemble, the ones to whom the conclusion is being applied. Finally, it’s common to conflate correlation as causation. In statistics, a correlation refers to the relationship between two variables while causation means that one variable resulted from the other. Be careful not to assume that a correlation means that something has caused the second.

A few other statistical tips:

• Use statistics as support, not as a main point. The audience may cringe or tune you out for saying, “Now I’d like to give you some statistics about the problem of gangs in our part of the state.” That sounds as exciting as reading the telephone book! Use the statistics to support an argument.
• Regarding sources, depend on the reliable ones. Use the earlier chapter on research as a guide to criticizing and evaluating credible sources.
• Do not overuse statistics. While there is no hard and fast rule on how many to use, there are other good supporting materials and you would not want to depend on statistics alone. You want to choose the statistics and numerical data that will strengthen your argument the most and drive your point home. Statistics can have emotional power as well as probative value if used sparingly.
• Explain your statistics as needed, but do not make your speech a statistics lesson. If you say, “My blog has 500 subscribers” to a group of people who know little about blogs, that might sound impressive, but is it? You can also provide a story of an individual, and then tie the individual into the statistic. After telling a story of the daily struggles of a young mother with multiple sclerosis, you could follow up with “This is just one story in the 400,000 people who suffer from MS in the United States today, according to National MS Society.”

Testimony is the words of others. As evidence, testimony can be valuable to gain insight into an expert or a peer’s opinion, experience, or expertise about a topic. Testimony can provide an audience with a relevant perspective that the speaker isn’t able to provide. We’ll discuss two types of testimony: expert and non-expert.

Expert Testimony

What is an expert? An expert is someone with recognized credentials, knowledge, education, and/or experience in a subject. To quote an expert on expertise, “To be an expert, someone needs to have considerable knowledge on a topic or considerable skill in accomplishing something” (Weinstein, 1993).

A campus bookstore manager could provide necessary testimony on the changing affordability of textbooks over time, for example. As someone working with instructors, students, and publishers, the manager would likely have an insight and a perspective that would be difficult to capture otherwise. They would provide unique and credible evidence.

In using expert testimony, you should follow these guidelines:

• Use the expert’s testimony in their relevant field. A person may have a Nobel Prize in economics, but that does not make them an expert in biology.
• Provide at least some of the expert’s relevant credentials.
• If you interviewed the expert yourself, make that clear in the speech also. “When I spoke with Dr. Mary Thompson, principal of Park Lake High School, on October 12, she informed me that . . .”

Expert testimony is one of your strongest supporting materials to prove your arguments. When integrating their testimony as evidence, make sure their testimony clearly supports your claim (rather than an interesting idea on the topic that is tangential to your assertions).

Non-Expert/Peer Testimony

Any quotation from a friend, family member, or classmate about an incident or topic would be peer testimony. It is useful in helping the audience understand a topic from a personal point of view. For example, you may draw on testimony from a campus student who was unable to afford their campus textbooks. While they may lack formalized expertise in textbook affordability, their testimony might demonstrate how the high cost limited their engagement with the class. Their perspective and insight would be valuable for an audience to hear.

The third component of any argument is the warrant. Warrants connect the evidence and the claim. They often answer the question, “what does this mean?” Warrants are an important component of a complete argument because they:

• Highlight the significance of the evidence;
• Detail how the evidence supports the claims;
• Outline the relevance of the claim and evidence to the audience.

For example, consider the claim that “communication studies provide necessary skills to land you a job.” To support that claim, you might locate a statistic and argue that, “The New York Times had a recent article stating that 80% of jobs want good critical thinking and interpersonal skills.” It’s unclear, however, how a communication studies major would prepare someone to fulfill those needs. To complete the argument, you could include a warrant that explains, “communication studies classes facilitate interpersonal skills and work to embed critical thinking activities throughout the curriculum.” You are connecting the job skills (critical thinking) from the evidence to the discipline (communication studies) from your claim.

Despite their importance, warrants are often excluded from arguments. As speechwriters and researchers, we spend lots of time with our information and evidence, and we take for granted what we know. If you are familiar with communication studies, the connection between the New York Times statistic referenced above and the assertion that communication studies provides necessary job skills may seem obvious. For an unfamiliar audience, the warrant provides more explanation and legitimacy to the evidence.

We know what you’re thinking: “Really? Do I always need an explicit warrant?”

Some warrants are indeed inferred , meaning that we often recognize the underlying warrant without it being explicitly stated. For example, I might say, “The baking time for my cookies was too hot. The cookies burned.” In this statement, I’m claiming that the temperature is too hot and using burnt cookies as the evidence. We could reasonably infer the warrant, i.e. “burnt cookies are a sign that they were in the oven for too long.”

Inferred warrants are common in everyday arguments and conversations; however, in a formal speech, having a clear warrant will increase the clarity of your argument. If you decide that no explicit warrant is needed, it’s still necessary to ask, “what does this argument mean for my thesis? What does it mean for my audience?” Your goal is to keep as many audience members listening as possible, and warrants allow you to think critically about the information that you’re presenting to that audience.

When writing warrants, keep the following insights in mind:

• Avoid exaggerating your evidence, and make sure your warrant honors what the evidence is capable of supporting;
• Center your thesis statement. Remember that your thesis statement, as your main argument, should be the primary focus when you’re explaining and warranting your evidence.
• A good warrant should be crafted with your content and context in mind. As you work on warrants, ask, “why is this claim/evidence important here? For this argument? Now? For this audience?”
• Say it with us: ethos, pathos, and logos! Warrants can help clarify the goal of your argument. What appeal are you using? Can the warrant amplify that appeal?

Now that you have a better understanding of each component of an argument, let’s conclude this section with a few complete examples.

Claim : The Iowa Wildcats will win the championship. Evidence: In 2019, the National Sporting Association found that the Wildcats had the most consistent and well-rounded coaching staff. Referees of the game agreed, and also praised the players’ ability for high scoring. Warrant: Good coaching and high scoring are probable indicators of past champions and, given this year’s findings, the Wildcats are on mark to win it all.

Here’s an example with a more general approach to track the potential avenues for evidence:

Claim: Sally Smith will win the presidential election. Evidence: [select evidence that highlights their probable win, including: they’ve won the most primaries; they won the Iowa caucus; they’re doing well in swing states; they have raised all the money; they have the most organized campaign.” Warrant: [based on your evidence selection, you can warrant why that evidence supports a presidential win].

Using Language Effectively

Claim, evidence, and warrant are useful categories when constructing or identifying a well-reasoned argument. However, a speech is much more than this simple structure over and over (how boring, huh?).

When we craft arguments, it’s tempting to view our audience as logic-seekers who rely solely on rationality, but that’s not true. Instead, Walter Fisher (1984) argues that humans are storytellers, and we make sense of the world through good stories. A good speech integrates argumentative components while telling a compelling story about your argument to the audience. A key piece of that story is how you craft the language—language aids in telling an effective story.

Language: What Do We Mean?

Language is any formal system of gestures, signs, sounds, and symbols used or conceived as a means of communicating thought, either through written, enacted, or spoken means. Linguists believe there are far more than 6,900 languages and distinct dialects spoken in the world today (Anderson, 2012). Despite being a formal system, language results in different interpretations and meanings for different audiences.

It is helpful for public speakers to keep this in mind, especially regarding denotative and connotative meaning. Wrench, Goding, Johnson, and Attias (2011) use this example to explain the difference:

When we hear or use the word “blue,” we may be referring to a portion of the visual spectrum dominated by energy with a wave-length of roughly 440–490 nanometers. You could also say that the color in question is an equal mixture of both red and green light. While both of these are technically correct ways to interpret the word “blue,” we’re pretty sure that neither of these definitions is how you thought about the word. When hearing the word “blue,” you may have thought of your favorite color, the color of the sky on a spring day, or the color of a really ugly car you saw in the parking lot. When people think about language, there are two different types of meanings that people must be aware of: denotative and connotative. (p. 407)

Denotative meaning is the specific meaning associated with a word. We sometimes refer to denotative meanings as dictionary definitions. The scientific definitions provided above for the word “blue” are examples of definitions that might be found in a dictionary. Connotative meaning is the idea suggested by or associated with a word at a cultural or personal level. In addition to the examples above, the word “blue” can evoke many other ideas:

• State of depression (feeling blue)
• Indication of winning (a blue ribbon)
• Side during the Civil War (blues vs. grays)
• Sudden event (out of the blue)
• States that lean toward the Democratic Party in their voting
• A slang expression for obscenity (blue comedy)

Given these differences, the language you select may have different interpretations and lead to different perspectives. As a speechwriter (and communicator), being aware of different interpretations can allow you to select language that is the most effective for your speaking context and audience.

Using Language to Craft Your Argument

Have you ever called someone a “wordsmith?” If so, you’re likely complimenting their masterful application of language. Language is not just something we use; it is part of who we are and how we think. As such, language can assist in clarifying your content and creating an effective message.

Achieve Clarity

Clear language is powerful language. If you are not clear, specific, precise, detailed, and sensory with your language, you won’t have to worry about being emotional or persuasive, because you won’t be understood. The goal of clarity is to reduce abstraction; clarity will allow your audience to more effectively track your argument and insight, especially because they only have one chance to listen.

Concreteness aids clarity. We usually think of concreteness as the opposite of abstraction. Language that evokes many different visual images in the minds of your audience is abstract language. Unfortunately, when abstract language is used, the images evoked might not be the ones you really want to evoke. Instead, work to be concrete, detailed, and specific. “Pity,” for example, is a bit abstract. How might you describe pity by using more concrete words?

Clear descriptions or definitions can aid in concreteness and clarity.

To define means to set limits on something; defining a word is setting limits on what it means, how the audience should think about the word, and/or how you will use it. We know there are denotative and connotative definitions or meanings for words, which we usually think of as objective and subjective responses to words. You only need to define words that would be unfamiliar to the audience or words that you want to use in a specialized way.

Describing is also helpful in clarifying abstraction. The key to description is to think in terms of the five senses: sight (visual:  how does the thing look in terms of color, size, shape); hearing (auditory: volume, musical qualities); taste (gustatory: sweet, bitter, salty, sour, gritty, smooth, chewy); smell (olfactory: sweet, rancid, fragrant, aromatic, musky); and feel (tactile: rough, silky, nubby, scratchy).

If you were, for example, talking about your dog, concrete and detailed language could assist in “bring your dog to life,” so to speak, in the moment.

• Boring and abstract: My dog is pretty great. He is well-behaved, cute, and is friendly to all of our neighbors. I get a lot of compliments about him, and I really enjoy hanging out with him outside in the summer.
• Concrete and descriptive: Buckley, my golden-brown Sharpei mix, is a one-of-a-kind hound. Through positive treat reinforcement, he learned to sit, shake, and lay down within one month. He will also give kisses with his large and wrinkly snout. He greets passing neighbors with a smile and enjoys Midwest sunbathing on our back deck in the 70-degree heat.

 Doesn’t the second description do the image more justice ? Being concrete and descriptive paints a picture for the audience and can increase your warrant’s efficacy. Being descriptive, however, doesn’t mean adding more words. In fact, you should aim to “reduce language clutter.” Your descriptions should still be purposeful and important.

Be Effective

Language achieves effectiveness by communicating the right message to the audience. Clarity contributes to effectiveness, but effectiveness also includes using familiar and interesting language.

Familiar language is language that your audience is accustomed to hearing and experiencing. Different communities and audiences use language differently. If you are part of an organization, team, or volunteer group, there may be language that is specific and commonly used in those circles. We call that language jargon , or specific, technical language that is used in a given community. If you were speaking to that community, drawing on those references would be appropriate because they would be familiar to that audience. For other audiences, drawing on jargon would be ineffective and either fail to communicate an idea to the audience or implicitly community that you haven’t translated your message well (reducing your ethos).

In addition to using familiar language, draw on language that’s accurate and interesting. This is difficult, we’ll admit it! But in a speech, your words are a key component of keeping the audience motivated to listen, so interesting language can peak and maintain audience interest.

Active language is interesting language. Active voice , when the subject in a sentence performs the action, can assist in having active and engaging word choices. An active sentence would read, “humans caused climate change” as opposed to a passive approach of, “climate change was caused by humans.” Place subjects at the forefront. A helpful resource on active voice can be found here.

You must, however, be reflexive in the language process.

Practicing Reflexivity

Language reflects our beliefs, attitudes, and values – words are the mechanism we use to communicate our ideas or insights. As we learned earlier in this book, communication both creates and is created by culture. When we select language, we are also representing and creating ideas and cultures – language has a lot of power.

To that end, language should be a means of inclusion and identification, rather than exclusion.

You might be thinking, “Well I am always inclusive in my language,” or “I’d never intentionally use language that’s not inclusive.” We understand, but intention is less important than effect.

Consider the term “millennial”— a categorization that refers to a particular age group. It can be useful to categorize different generations, particularly from a historical and contemporary perspective. However, people often argue that “millennials are the laziest generation” or “millennials don’t know hard work!” In these examples, the intention may be descriptive, but they are selecting language that perpetuates unfair and biased assumptions about millions of people. The language is disempowering (and the evidence, when present, is weak).

Language assists us in categorizing or understanding different cultures, ideas, or people; we rely on language to sort information and differentiate ourselves. In turn, language influences our perceptions, even in unconscious and biased ways.

The key is to practice reflexivity about language choices. Language isn’t perfect, so thinking reflexively about language will take time and practice.

For example, if you were crafting a hypothetical example about an experience in health care, you might open with a hypothetical example: “Imagine sitting for hours in the waiting room with no relief. Fidgeting and in pain, you feel hopeless and forgotten within the system. Finally, you’re greeted by the doctor and he escorts you to a procedure room.” It’s a great story and there is vivid and clear language. But are there any changes that you’d make to the language used?

Remember that this is a hypothetical example. Using reflexive thinking, we might question the use of “he” to describe the doctor. Are there doctors that are a “he”? Certainly. Are all doctors a “he”? Certainly not. It’s important to question how “he” gets generalized to stand-in for doctors or how we may assume that all credible doctors are men.

Practicing reflexivity means questioning the assumptions present in our language choices (like police men rather than police officers). Continue to be conscious of what language you draw on to describe certain people, places, or ideas. If you aren’t sure what language choices are best to describe a group, ask; listen, and don’t assume.

In this chapter, we discussed crafting complete, well-reasoned arguments. Claim, evidence, and warrant are helpful structural components when crafting arguments. Remember, too, that language plays a central role in telling a compelling story.

A series of statements in support of a claim, assertion, or proposition

speaker credibility

Appeals to reason or logic

Appeals to emotion

a declarative statement or assertion

proof or support for your claim

specific instances that illuminate a concept

stories that clarify, dramatize, and emphasize ideas

the collection, analysis, comparison, and interpretation of numerical data

the words of others

Warrants connect the evidence and the claim

we often recognize the underlying warrant without it being explicitly stated

the specific meaning associated with a word

the idea suggested by or associated with a word at a cultural or personal level

Setting limits on what it means, how the audience should think about the word, and/or how you will use it

specific, technical language that is used in a given community.

when the subject in a sentence performs the action

Speaking Confidently Copyright © 2021 by Meggie Mapes is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Persuasive Speech: How to Write an Effective Persuasive Speech

Most often, it actually causes the other person to want to play “Devil’s advocate” and argue with you. In this article, we are going to show you a simple way to win people to your way of thinking without raising resentment. If you use this technique, your audience will actually WANT to agree with you! The process starts with putting yourself in the shoes of your listener and looking at things from their point of view.

Background About How to Write a Persuasive Speech. Facts Aren’t Very Persuasive.

Most people think that a single fact is good, additional facts are better, and too many facts are just right. So, the more facts you can use to prove your point, the better chance you have of convincing the other person that you are right. The HUGE error in this logic, though, is that if you prove that you are right, you are also proving that the other person is wrong. People don’t like it when someone proves that they are wrong. So, we prove our point, the other person is likely to feel resentment. When resentment builds, it leads to anger. Once anger enters the equation, logic goes right out the window.

In addition, when people use a “fact” or “Statistic” to prove a point, the audience has a natural reaction to take a contrary side of the argument. For instance, if I started a statement with, “I can prove to you beyond a doubt that…” before I even finish the statement, there is a good chance that you are already trying to think of a single instance where the statement is NOT true. This is a natural response. As a result, the thing that we need to realize about being persuasive is that the best way to persuade another person is to make the person want to agree with us. We do this by showing the audience how they can get what they want if they do what we want.

You may also like How to Design and Deliver a Memorable Speech .

A Simple 3-Step Process to Create a Persuasive Presentation

The process below is a good way to do both.

Step One: Start Your Persuasive Speech with an Example or Story

When you write an effective persuasive speech, stories are vital. Stories and examples have a powerful way to capture an audience’s attention and set them at ease. They get the audience interested in the presentation. Stories also help your audience see the concepts you are trying to explain in a visual way and make an emotional connection. The more details that you put into your story, the more vivid the images being created in the minds of your audience members.

This concept isn’t mystical or anything. It is science. When we communicate effectively with another person, the purpose is to help the listener picture a concept in his/her mind that is similar to the concept in the speaker’s mind. The old adage is that a “picture is worth 1000 words.” Well, an example or a story is a series of moving pictures. So, a well-told story is worth thousands of words (facts).

By the way, there are a few additional benefits of telling a story. Stories help you reduce nervousness, make better eye contact, and make for a strong opening. For additional details, see Storytelling in Speeches .

I’ll give you an example.

Factual Argument: Seatbelts Save Lives

• 53% of all motor vehicle fatalities from last years were people who weren’t wearing seatbelts.
• People not wearing seatbelts are 30 times more likely to be ejected from the vehicle.
• In a single year, crash deaths and injuries cost us over $70 billion dollars.

These are actual statistics. However, when you read each bullet point, you are likely to be a little skeptical. For instance, when you see the 53% statistic, you might have had the same reaction that I did. You might be thinking something like, “Isn’t that right at half? Doesn’t that mean that the other half WERE wearing seatbelts?” When you see the “30 times more likely” statistic, you might be thinking, “That sounds a little exaggerated. What are the actual numbers?” Looking at the last statistic, we’d likely want to know exactly how the reporter came to that conclusion.

As you can see, if you are a believer that seatbelts save lives, you will likely take the numbers at face value. If you don’t like seatbelts, you will likely nitpick the finer points of each statistic. The facts will not likely persuade you.

Example Argument: Seatbelts Save Lives

When I came to, I tried to open my door. The accident sealed it shut. The windshield was gone. So I took my seatbelt off and scrambled out the hole. The driver of the truck was a bloody mess. His leg was pinned under the steering wheel.

The firefighters came a few minutes later, and it took them over 30 minutes to cut the metal from around his body to free him.

A Sheriff’s Deputy saw a cut on my face and asked if I had been in the accident. I pointed to my truck. His eyes became like saucers. “You were in that vehicle?”

I nodded. He rushed me to an ambulance. I had actually ruptured my colon, and I had to have surgery. I was down for a month or so, but I survived. In fact, I survived with very few long-term challenges from the accident.

The guy who hit me wasn’t so lucky. He wasn’t wearing a seatbelt. The initial impact of the accident was his head on the steering wheel and then the windshield. He had to have a number of facial surgeries. The only reason he remained in the truck was his pinned leg. For me, the accident was a temporary trauma. For him, it was a life-long tragedy.

The Emotional Difference is the Key

As you can see, there are major differences between the two techniques. The story gives lots of memorable details along with an emotion that captures the audience. If you read both examples, let me ask you a couple of questions. Without looking back up higher on the page, how long did it take the firefighters to cut the other driver from the car? How many CDs did I have? There is a good chance that these two pieces of data came to you really quickly. You likely remembered this data, even though, the data wasn’t exactly important to the story.

However, if I asked you how much money was lost last year as a result of traffic accidents, you might struggle to remember that statistic. The CDs and the firefighters were a part of a compelling story that made you pay attention. The money lost to accidents was just a statistic thrown at you to try to prove that a point was true.

The main benefit of using a story, though, is that when we give statistics (without a story to back them up,) the audience becomes argumentative. However, when we tell a story, the audience can’t argue with us. The audience can’t come to me after I told that story and say, “It didn’t take 30 minutes to cut the guy out of the car. He didn’t have to have a bunch of reconstructive surgeries. The Deputy didn’t say those things to you! The audience can’t argue with the details of the story, because they weren’t there.

Step 2: After the Story, Now, Give Your Advice

When most people write a persuasive presentation, they start with their opinion. Again, this makes the listener want to play Devil’s advocate. By starting with the example, we give the listener a simple way to agree with us. They can agree that the story that we told was true. So, now, finish the story with your point or your opinion. “So, in my opinion, if you wear a seatbelt, you’re more likely to avoid serious injury in a severe crash.”

By the way, this technique is not new. It has been around for thousands of years. Aesop was a Greek slave over 500 years before Christ. His stories were passed down verbally for hundreds of years before anyone ever wrote them down in a collection. Today, when you read an Aesop fable, you will get 30 seconds to two minutes of the story first. Then, at the conclusion, almost as a post-script, you will get the advice. Most often, this advice comes in the form of, “The moral of the story is…” You want to do the same in your persuasive presentations. Spend most of the time on the details of the story. Then, spend just a few seconds in the end with your morale.

Step 3: End with the Benefit to the Audience

So, the moral of the story is to wear your seatbelt. If you do that, you will avoid being cut out of your car and endless reconstructive surgeries .

Now, instead of leaving your audience wanting to argue with you, they are more likely to be thinking, “Man, I don’t want to be cut out of my car or have a bunch of facial surgeries.”

The process is very simple. However, it is also very powerful.

How to Write a Successful Persuasive Speech Using the “Breadcrumb” Approach

Once you understand the concept above, you can create very powerful persuasive speeches by linking a series of these persuasive stories together. I call this the breadcrumb strategy. Basically, you use each story as a way to move the audience closer to the ultimate conclusion that you want them to draw. Each story gains a little more agreement.

So, first, just give a simple story about an easy to agree with concept. You will gain agreement fairly easily and begin to also create an emotional appeal. Next, use an additional story to gain additional agreement. If you use this process three to five times, you are more likely to get the audience to agree with your final conclusion. If this is a formal presentation, just make your main points into the persuasive statements and use stories to reinforce the points.

Here are a few persuasive speech examples using this approach.

An Example of a Persuasive Public Speaking Using Breadcrumbs

Marijuana Legalization is Causing Huge Problems in Our Biggest Cities Homelessness is Out of Control in First States to Legalize Marijuana Last year, my family and I took a mini-vacation to Colorado Springs. I had spent a summer in Colorado when I was in college, so I wanted my family to experience the great time that I had had there as a youth. We were only there for four days, but we noticed something dramatic had happened. There were homeless people everywhere. Keep in mind, this wasn’t Denver, this was Colorado City. The picturesque landscape was clouded by ripped sleeping bags on street corners, and trash spread everywhere. We were downtown, and my wife and daughter wanted to do some shopping. My son and I found a comic book store across the street to browse in. As we came out, we almost bumped into a dirty man in torn close. He smiled at us, walked a few feet away from the door, and lit up a joint. He sat on the corner smoking it. As my son and I walked the 1/4 mile back to the store where we left my wife and daughter, we stepped over and walked around over a dozen homeless people camped out right in the middle of the town. This was not the Colorado that I remembered. From what I’ve heard, it has gotten even worse in the last year. So, if you don’t want to dramatically increase your homelessness population, don’t make marijuana legal in your state. DUI Instances and Traffic Accidents Have Increased in Marijuana States I was at the airport waiting for a flight last week, and the guy next to me offered me his newspaper. I haven’t read a newspaper in years, but he seemed so nice that I accepted. It was a copy of the USA Today, and it was open to an article about the rise in unintended consequences from legalizing marijuana. Safety officials and police in Colorado, Nevada, Washington, and Oregon, the first four state to legalize recreational marijuana, have reported a 6% increase in traffic accidents in the last few years. Although the increase (6%) doesn’t seem very dramatic, it was notable because the rate of accidents had been decreasing in each of the states for decades prior to the law change. Assuming that only one of the two parties involved in these new accidents was under the influence, that means that people who aren’t smoking marijuana are being negatively affected by the legalization. So, if you don’t want to increase your chances of being involved in a DUI incident, don’t legalize marijuana. (Notice how I just used an article as my evidence, but to make it more memorable, I told the story about how I came across the article. It is also easier to deliver this type of data because you are just relating what you remember about the data, not trying to be an expert on the data itself.) Marijuana is Still Largely Unregulated Just before my dad went into hospice care, he was in a lot of pain. He would take a prescription painkiller before bed to sleep. One night, my mom called frantically. Dad was in a catatonic state and wasn’t responsive. I rushed over. The hospital found that Dad had an unusually high amount of painkillers in his bloodstream. His regular doctor had been on vacation, and the fill-in doctor had prescribed a much higher dosage of the painkiller by accident. His original prescription was 2.5 mg, and the new prescription was 10 mg. Since dad was in a lot of pain most nights, he almost always took two tablets. He was also on dialysis, so his kidneys weren’t filtering out the excess narcotic each day. He had actually taken 20 MG (instead of 5 MG) on Friday night and another 20 mg on Saturday. Ordinarily, he would have had, at max, 15 mg of the narcotic in his system. Because of the mistake, though, he had 60 MGs. My point is that the narcotics that my dad was prescribed were highly regulated medicines under a doctor’s care, and a mistake was still made that almost killed him. With marijuana, there is really no way of knowing how much narcotic is in each dosage. So, mistakes like this are much more likely. So, in conclusion, legalizing marijuana can increase homelessness, increase the number of impaired drivers, and cause accidental overdoses.

If you use this breadcrumb approach, you are more likely to get at least some agreement. Even if the person disagrees with your conclusion, they are still likely to at least see your side. So, the person may say something like, I still disagree with you, but I totally see your point. That is still a step in the right direction.

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15 Persuasive Speeches

Speeches that Make a Change

In this chapter . . .

For many public speeches, the specific purpose is to convince the audience of a particular opinion or claim or to convince them to take some action in response to the speech. When your intention is to affect change in your audience (not just the acquisition of knowledge) then you are delivering a persuasive speech. In this chapter you will learn about the elements of persuasion, why persuasion is difficult, and how to overcome people’s resistance to change by using effective and ethical methods.

Although a persuasive speech involves information—even as much as an informative speech—the key difference is that a persuasive speech is designed for “creating, reinforcing, or changing people’s beliefs or actions” (Lucas, 2015. p. 306). A persuasive speech makes something happen. In other words, it performs a job.

Traditional Views of Persuasion

In the fourth century BCE, the classic philosopher Aristotle took up the study of the public practices of the ruling class in Athenian society. For two years he observed the  rhetoric  (the art of persuasion) of the men who spoke in the assembly and the courts. In the end, he developed a theory about persuasiveness that has come down to us in history as a treatise called Rhetoric. Among his many ideas was the identification of three elements essential to persuasion: ethos, logos, and pathos. In short, they mean credibility, reasonability, and emotion.

Ethos has come to mean speaker character and credentials. It is the element that establishes the audience’s trust in you as a speaker. A speaker’s credibility is based on who the speaker is and what they know: experience, education, expertise, and background. If you’re delivering a persuasive speech about adopting a pet from a shelter and you have raised several shelter dogs, then you have credibility through experience and should share that fact about yourself with the audience to enhance their trust in your persuasive argument. Another way to establish your credibility is through research sources. You may not be an expert in climate change, but if you were giving a persuasive speech about it, you can cite reliable authoritative sources.

The word ethos looks very much like the word “ethics,” and there are many close parallels to the trust an audience has in a speaker and their honesty and ethical stance. In terms of ethics, it goes without saying that your speech will be truthful.

In addition to expertise and truthfulness is your personal involvement in the topic. Ideally you have chosen the topic because it means something to you personally. Audiences will have more trust in you if they feel you have something as stake or something personal in the subject. For example, perhaps your speech is designed to motivate audience members to take action against bullying in schools, and it’s important to you because you work with the Boys and Girls Club organization and have seen how anti-bullying programs can have positive results. Sharing your own involvement and commitment is key to establishing your credibility on this topic.

Logos is the second key element in Aristotle’s theory of rhetoric. Related to our word “logic,” the Greek term logos in persuasion means presenting ideas that appeal to logic or reason. Logos in a speech pertain to arguments that the audience would find acceptable. Imagine a speech, for example, which has the goal of persuading an audience to adopt healthier eating habits. Would the speech be effective if the arguments focused on how expensive organic foods are? Of course not.

Logic and reason are persuasive not only as matters of content.  Logos  pertains to organization, as well. An effective persuasive speech presents arguments in an organized fashion.

In words like “empathy,” “sympathy,” and “compassion” we see the root word behind the Greek word pathos. Pathos, for Aristotle, meant exciting emotions such as anger, joy, hate, love, and desire to persuade the audience of the rightness of a proposition. In a positive sense, appealing to the emotions of the audience is a highly effective persuasive tool. In the earlier example of a speech designed to encourage an audience to take action against bullying in schools, including a touching story about a student experiencing bullying would make the audience more likely to support your call for action.

However, we recognize that pathos can be used in a negative way. Emotional appeals that use anger, guilt, hatred, inflammatory language like name-calling, or that try to frighten the audience with horrible images, are counter-productive and even unethical. They might incite emotion in the audience, but they are poor uses of pathos.

One negative emotion used frequently by persuasive speakers is fear. Candidates for political office, for example, often try to provoke fear to move us to vote for them. Intense, over-the-top fear appeals, based on factual falsehoods or cherry-picking, and/or including shocking photos, are not ethical and are often dismissed by discerning audience members. Appealing to the emotion of fear can be ethical if it’s managed carefully. This means being strictly factual and avoiding extremes.

Persuasion and the Audience

It makes sense that if a speaker wants to affect the audience’s beliefs or actions, then the speaker must be perfectly clear about their expectations. If you were listening to a persuasive speech call for your audience to support animals, wouldn’t you want to know exactly what “support” the speaker was talking about? Giving money to charities? Volunteering at an animal shelter? Writing state legislators and urging them to change laws? Your job as a persuasive speaker is to be clear about what you want to create, reinforce, or change in your audience.

For your speech to have persuasive power, you must also consider your audience and choose a goal that is feasible for them. Persuasion isn’t an on/off switch. It’s more like a thermometer. Skillful persuasive speakers respect and identify a persuasive goal that is calibrated to the audience. Think of persuasion as a continuum or line going both directions. At one end is strong disagreement. At the other end is strong agreement. Your audience members, either as a group or individually, are sitting somewhere on that line in relation to your central idea statement, or what we are going to call a proposition in this chapter.

For example, your speech proposition might be something like “The main cause of climate change is human activity.” You are claiming that climate change is due to the harmful things that humans have done to the environment. To be an effective persuasive speaker, one of your first jobs after choosing this topic would be to determine where your audience “sits” on the continuum.

+ 3 means strongly agree to the point of making lifestyle choices to lessen climate change (such as riding a bike instead of driving a car, recycling, eating certain kinds of foods, and advocating for government policy changes). + 2 means agree but not to the point of acting upon it or only acting on it in small ways. + 1 as mildly agrees with your proposition; that is, they think it’s probably true, but the issue doesn’t affect them personally. 0 means neutral, no opinion, or feeling too uninformed to decide. – 1 means mildly opposed to the proposition but willing to listen to those with whom they disagree. – 2 means disagreement to the point of dismissing the idea pretty quickly. – 3 means strong opposition to the point that the concept of climate change itself isn’t even listened to or acknowledged as a valid subject.

Since everyone in the audience is somewhere on this line or continuum, you can accept the fact that any movement toward +3 or to the right is a win. Trying to change an audience from -3 (strong disagreement) to +3 (strong agreement) in a single speech would be quite impossible. When you understand this, you can make strategic choices about the content of your speech.

In this example, if you knew that most of the audience was at -2 or -3, your speech could focus on opening their minds to the possibility of climate change and provide the science behind human causes. On the other hand, if you knew your audience was at +1 or +2, you could focus on urging them to take bold steps, like giving up their gasoline-powered vehicles.

A proposition is assumed to be in some way controversial, or a “stretch” for the audience. Some people in the audience will disagree with your proposition or at least have no opinion; they are not “on your side.”

There will be those in the audience who disagree with your proposition but who are willing to listen. Some members of the audience may already agree with you, although they don’t know why. Both groups could be called the  target audience . At the same time, another cluster of your audience may be extremely opposed to your position to the degree that they probably will not give you a fair hearing. They probably can’t be persuaded. Focus on your target audience, they are the one you can persuade.

Why is Persuasion Hard?

Persuasion is hard mainly because we have a bias against change. We go out of our way to protect our beliefs, attitudes, and values. We selectively expose ourselves to messages that we already agree with, rather than those that confront or challenge us. We find it uncomfortable to be confronted with conflicting information or viewpoints.

Additionally, during a persuasive speech the audience members are holding a mental dialogue with the speaker or at least the speaker’s content. The processes that the human mind goes through while it listens to a persuasive message is like a silent conversation. In their minds, audience members are producing doubts or reservations about your proposal. If we could listen in on one of these conversations, it might go something like this:

Speaker: Switching to a plant-based diet is the best action you can take to support a reduction in the CO-2 emissions harming the climate. Audience Member Mind: Yeah, I hear what you’re saying, but eating like that won’t give me enough protein.

The audience member has a doubt or reservation about the speaker’s proposal. We can call these doubts “yeah, buts” because the audience members are thinking, “Yeah, but what about—?”  It’s a skill of good persuasion speechwriting to anticipate reservations.

Solutions to the Difficulty of Persuasion

With these reasons for the resistance audience members have to persuasion, what is a speaker to do? Here are some strategies.

First, choose a feasible goal for the persuasive action you want the audience to take. Going back to our continuum, trying to move an audience from -3 to +2 or +3 is too big a move. Having reasonable persuasive goals is the first way to meet resistance. Even moving someone from -3 to -2 is progress, and over time these small shifts can eventually result in a significant amount of persuasion.

Secondly, as speakers we must address reservations. While speechwriters aren’t mind-readers, we can easily imagine reservations about our proposition and build a response to those reservations into the speech. Using the example above, a speaker might say:

Switching to a plant-based diet is the best action you can take to support a reduction in the CO-2 emissions harming the climate. I urge all of you to consider this important dietary change. Perhaps you are thinking that a plant-based diet won’t provide enough protein. That is a common concern. Nutritionists at the website Forks Over Knives explain how the staples of a PB diet—whole grains, legumes, and nuts—provide ample protein.

Here, the speaker acknowledges a valid reservation and then offers a rebuttal. This is called a two-tailed argument. The speaker articulates a possible argument against their proposition and then refutes it.

The third strategy is to keep in mind that since you are asking the audience to change something, they must view the benefits of the change as worth the stress of the change. In effect, audiences want to know: “What’s in it for me?” (WIIFM). As a speaker, you should give thought to that question and in your speech address the benefit, advantage, or improvement that the audience will gain by taking the action you propose.

Structure of a Persuasive Speech

A persuasive speech shares with an informational speech the same four elements for a strongly structured speech: introduction, body, conclusion, and connectors. Like informative speeches, preparation requires thoughtful attention to the given circumstances of the speech occasion, as well as audience analysis in terms of demographic and psychographic features. That said, there are some elements unique to a persuasive speech.

General and Specific Purpose General Purpose: To Persuade Specific Purpose: To motivate my audience of campus administrators to provide LGBTQ+ safe spaces on campus.

This looks familiar up to this point. The general purpose is one of the three broad speech goals (to instruct, to persuade, to inspire or entertain). The specific purpose statement follows a clear T.W.A.C. pattern:

T o +  W ord: To convince A udience: campus administrators C ontent: LGBTQ+ safe spaces

What is unique to persuasive speeches is what comes next, the proposition.

Propositions

Informational speeches require a thesis. This is the central idea of the speech; its “takeaway.” Persuasive speeches equally require a strong focus on the main idea, but we call this something else: a  proposition . A proposition is a statement that expresses a judgement or opinion about which you want audience in agreement. Remember that propositions must be something that can be argued. To say, “The earth is round” isn’t a proposition. “The earth is flat” is a proposition.

• Converting to solar energy saves homeowners money.
• A vegan diet is the most ethical way to eat.
• Universities should provide on-line learning options for all classes.
• The Constitution’s Second Amendment does not include possession of automatic weapons for private use.

Like a thesis statement for an informative speech, a proposition statement is best when it not only clearly states the judgment or opinion for which you seek audience agreement, but also provides a succinct preview of the reasons for that judgement.

Universities should provide LGBTQ+ safe spaces on campus to promote visibility, build community, and protect well-being for LGBTQ+ students and their allies.

Types of Propositions

If you take a closer look at the propositions above, you’ll notice that they suggest several types of persuasion. In fact, there are several broad categories of propositions, determined by their primary goal. These are: a) propositions of fact, b) propositions of value, c) propositions of policy, and d) propositions of definition.

Proposition of Fact

Speeches with this type of proposition attempt to establish the truth of a statement. The core of the proposition isn’t whether something is morally right or wrong, only that a statement is supported by evidence or not. These propositions are not facts such as “the chemical symbol for water is H20.” Rather, propositions of fact are statements over which people disagree and there is evidence on both sides. Some examples of propositions of fact are:

• Experiments using animals are essential to the development of many life-saving medical procedures.
• Climate change has been caused by human activity.

Notice that in none of these are any values—good or bad—mentioned. The point of these propositions is to prove with evidence the truth of a statement.

Proposition of Value

Propositions of fact have the primary purpose of arguing that something exists in a particular way. Propositions of value, on the other hand, have as their primary purpose to argue that one thing is better than another. When the proposition has a word such as “good,” “bad,” “best,” “worst,” “just,” “unjust,” “ethical,” “unethical,” “moral,” “immoral,” “beneficial,” “harmful,” “advantageous,” or “disadvantageous,” then it’s a proposition of value. Some examples include:

• Hybrid cars are the best form of automobile transportation available today.
• Mascots that involve Native American names, characters, and symbols are unjust.

Propositions of value require a first step: defining the “value” word. If you are trying to convince your audience that something is “unjust,” you will have to make clear what you mean by that term. For different people, “best” might mean “safest,” “least expensive,” “most environmentally responsible,” “stylish,” “powerful,” or “prestigious.” Obviously, in the case of the first proposition above, it means “environmentally responsible.” It’s the first job of the speaker, after introducing the speech and stating the proposition, to explain what “best form of automobile transportation” means. Then the proposition would be defended with separate arguments.

Proposition of Policy

These propositions are easy to identify because they almost always have the word “should” in them. These propositions call for a change in policy or practice (including those in a government, community, or school), or they can call for the audience to adopt a certain behavior.

• The federal government should act to ensure clean water standards for all citizens.
• Universities should eliminate attendance requirements.
• States should lower taxes on food.

The proposition determines the approach to the speech, especially the organization. The exact phrasing of the proposition should be carefully done to be reasonable, positive, and appropriate for the context and audience.

Propositions of Definition

Propositions of definitions argue that a word, phrase, or concept has a particular meaning. Lawyers, legislators, and scholars often write briefs, present persuasive speeches, or compose articles to define terms that are vital to defendants, citizens, or disciplines. Some examples might be:

• The Second Amendment to the Constitution does not include possession of automatic weapons for private use.
• Alcoholism should be considered a disease because…
• Thomas Jefferson’s definition of inalienable rights did not include a right to privacy.

In each of these examples, the proposition is that the definition of these things needs to be changed or viewed differently, but the audience isn’t asked to change an attitude or action.

These are not strict categories. A proposition of value most likely contains elements of facts and definitions, for example. However, identifying the primary category for a persuasive speech focuses the speaker on the ultimate purpose of the speech.

Pro-Arguments

Once you know your proposition, the next step is to make your case for your judgement or opinion through clear and distinct points. These are the main points of the body of your persuasive speech. We call these the “pro” or “for” arguments. You should present at least three distinct arguments in favor of your proposition. Expanding on the example above,

General Purpose: To Persuade Specific Purpose:  To motivate my audience of campus administrators to provide LGBTQ+ safe spaces on campus. Proposition: Universities should provide LGBTQ+ safe spaces on campus in order to promote visibility, build community, and protect well-being for LGBTQ+ students and their allies.

Three pro-arguments for the proposition are:

Pro-Argument #1: Creating a safe space makes LGBTQ+ community more visible and central to campus life, instead of marginalized. Pro-Argument #2: Safe spaces create a place where LGBTQ+ and their allies learn to build networks, friendship, and support circles. Pro-Argument #3: With a safe and centralized space bringing together this community, instances of bias or harassment can be brought to counselors, making for a safer community.

Two-Tailed Arguments

There is one more crucial element following pro-arguments. These are unique to persuasive speeches. As discussed above, it’s essential to anticipate and address audience reservations about your propositions. These are the two-tailed arguments that articulate the reservation and then address it or refute it. In the example we’re using, such a statement might look like this:

“Perhaps you are thinking that an LGBTQ+ safe space isn’t necessary on campus because there are already places on campus that provide this function. I understand that concern. However, a space that is officially provided by the University provides access to resources with trained personnel. The national organization CampusPride provides training to university facilitators for exactly this reason.”

There are some techniques for rebuttal or refutation that work better than others. You would not want to say, “If you are one of the people who believe this about my proposition, you are wrong.” It’s better to say that their reservations are “misconceptions,” “myths,” or “mistaken ideas” that are commonly held about the proposition.

Building Upon Your Persuasive Speech’s Arguments

Once you have constructed the key arguments, it’s time to be sure the main points are well supported with evidence.

First, your evidence should be from sources that the audience will find credible. If you can find the same essential information from two sources but know that the audience will find the information more credible from one source than another, use and cite the information from the more credible one. For example, if you find the same statistical data on Wikipedia and the US Department of Labor’s website, cite the US Department of Labor. Audiences also accept information from sources they consider unbiased or indifferent. Gallup polls, for example, have been considered reliable sources of survey data because unlike some organizations, Gallup does not have a cause (political or otherwise) it’s supporting.

Secondly, your evidence should be new to the audience. New evidence is more attention-getting, and you will appear more credible if you tell the audience something new (as long as you cite it well) than if you use the “same old, same old” evidence they have heard before.

Third, in order to be effective and ethical, your supporting evidence should be relevant and not used out of context, manipulated, or edited to change its meaning.

After choosing the evidence and apportioning it to the correct parts of the speech, you will want to consider the use of metaphors, quotations, rhetorical devices, and narratives that will enhance the language and “listenability” of your speech. Narratives are especially good for introduction and conclusions, to get attention and to leave the audience with something dramatic. You might refer to the narrative in the introduction again in the conclusion to give the speech a sense of finality.

Lastly, you will want to decide if you should use any type of presentation aid for the speech. The decision to use visuals such as PowerPoint slides or a video clip in a persuasive speech should take into consideration the effect of the visuals on the audience and the time allotted for the speech. The charts, graphs, or photographs you use should be focused and credibly done.

Organization of a Persuasive Speech

You can see that the overall structure of a persuasive speech follows a common model: introduction, body (arguments and support), two-tailed arguments, and conclusion. Study the example at the end of this chapter to see this structure in action.

In speechwriting, you can think of a speech structure like the building of a house and organization like the arrangement of the rooms within it. As with other speeches, persuasive speeches can be organized topically, chronologically, or spatially. However, persuasive speeches often follow a problem-solution or problem-cause-solution pattern.

Organization for a proposition of fact

If your proposition is one of fact or definition, it will be best to use a topical organization for the body of your speech. That means that you will have two to four discrete, separate topics in support of the proposition.

Proposition: Converting to solar energy saves homeowners money.

• (Pro-Argument 1) Solar energy can be economical to install.
• (Pro-Argument 2) The government awards grants for solar.
• (Pro-Argument 3) Solar energy reduces power bills.
• (Pro-Argument 4) Solar energy requires less money for maintenance.

Organization for a proposition of value

A persuasive speech that incorporates a proposition of value will have a slightly different structure. A proposition of value must first define the “value” word for clarity and provide a basis for the other arguments of the speech. Then the pro-arguments for the proposition based on the definition.

Proposition: Hybrid cars are the best form of automotive transportation available today.

• (Definition of value) Automotive transportation that is best meets three standards: dependable, economical, and environmentally responsible.
• (Pro-Argument 1) Studies show that hybrid cars are durable and dependable.
• (Pro-Argument 2) Hybrid cars are fuel-efficient.
• (Pro-Argument 3) Hybrid cars are environmentally responsible.

Organization for a propositions of policy

The most common type of outline organizations for speeches with propositions of policy is problem-solution or problem-cause-solution. Typically, we don’t feel any motivation to change unless we are convinced that some harm, problem, need, or deficiency exists, and even more, that it affects us personally. Therefore, the organization of a speech about policy needs to first explain the problem and its cause, followed by the solution in the form of 3-5 pro-arguments.

Proposition: Universities should provide on-line learning options for all classes.

• (Problem) Regular attendance in a physical classroom is no longer possible for all students.
• (Cause) Changes brought about by the COVID pandemic have made guaranteed classroom attendance difficult.
• (Pro-Argument 1) Providing on-line learning options protects the health of students.
• (Pro-Argument 2) On-line learning serves students who cannot come to campus.
• (Pro-Argument 3) Access to on-line learning allows students to maintain employment while still going to school.

To complete this outline, along with introduction and conclusion, your pro-arguments should be supported with fact, quotations, and statistics.

Your persuasive speech in class, as well as in real life, is an opportunity to share a passion or cause that you believe will matter to society and help the audience live a better life. Even if you are initially uncomfortable with the idea of persuasion, we use it all the time in diverse ways. Choose your topic based on your commitment and experience, look for quality evidence, craft your proposition so that it will be clear and audience appropriate, and put the finishing touches on it with an eye toward enhancing your logos , ethos , and pathos .

Media Attributions

• Persuasion Scale © Mechele Leon is licensed under a CC BY-NC-SA (Attribution NonCommercial ShareAlike) license

Public Speaking as Performance Copyright © 2023 by Mechele Leon is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Module 10: Persuasive Speaking

Structure of a persuasive speech, learning objectives.

Identify characteristic structures of a persuasive speech.

In many ways, a persuasive speech is structured like an informative speech. It has an introduction with an attention-getter and a clear thesis statement. It also has a body where the speaker presents their main points and it ends with a conclusion that sums up the main point of the speech.

The biggest difference is that the primary purpose of an informative speech is to explain whereas the primary purpose of a persuasive speech is to advocate the audience adopt a point of view or take a course of action. A persuasive speech, in other words, is an argument  supported by well-thought-out reasons and relevant, appropriate, and credible supporting evidence.

We can classify persuasive speeches into three broad categories:

• The widely used pesticide Atrazine is extremely harmful to amphibians.
• All house-cats should  be kept indoors to protect the songbird population.
• Offshore tax havens, while legal, are immoral and unpatriotic .

The organizational pattern we select and the type of supporting material we use should support the overall argument we are making.

The informative speech organizational patterns we covered earlier can work for a persuasive speech as well. In addition, the following organization patterns are especially suited to persuasive speeches (these are covered in more detail in Module 6: Organizing and Outlining Your Speech):

• Causal : Also known as cause-effect, the causal pattern describes some cause and then identifies what effects resulted from the cause. This can be a useful pattern to use when you are speaking about the positive or negative consequences of taking a particular action.
• Problem-solution : With this organizational pattern, you provide two main points. The first main point focuses on a problem that exists and the second details your proposed solution to the problem. This is an especially good organization pattern for speeches arguing for policy changes.
• Problem-cause-solution: This is a variation of the problem-solution organizational pattern. A three-step organizational pattern where the speaker starts by explaining the problem, then explains the causes of the problem, and lastly proposes a solution to the problem.
• Comparative advantage : A speaker compares two or more things or ideas and explains why one of the things or ideas has more advantages or is better than the other.
• Monroe’s motivated sequence : An organizational pattern that is a more elaborate variation of the problem-cause-solution pattern.  We’ll go into more depth on Monroe’s motivated sequence on the next page.
• Structure of a Persuasive Speech. Authored by : Mike Randolph with Lumen Learning. License : CC BY: Attribution

How to Write an Effective Persuasive Speech Outline: 5 Key Elements

• The Speaker Lab
• April 14, 2024

Table of Contents

If you’re a speaker, you are probably well familiar with the path from initial speech drafts to the day you actually present. By its nature, speech delivery is a journey filled with obstacles, yet it’s simultaneously an adventure in persuasion. With a well-crafted persuasive speech outline , you can do more than just present facts and figures to your audience. You can weave them into a narrative that captivates, convinces, and converts.

A meticulously planned persuasive speech outline isn’t just helpful; it’s essential. Crafting this blueprint carefully lets you deliver your message more effectively, making sure each point lands with the impact you’re aiming for. To help you achieve this impact, we have some tips and tricks for you to try.

Writing an Effective Persuasive Speech Outline

When we talk about persuasive speeches , we’re diving into the art of convincing others to see things from a certain point of view. Your speech is your one shot to grab attention, build your case, and inspire action. Your secret weapon for achieving this is your speech outline. In your speech outline, you want to touch on several key elements.

• Pick your fight: Start by zeroing in on what you really want to change or influence with this speech.
• Support your claim with evidence: Identify those key points that back up your stance to appeal to your audience’s rational side .
• The emotional hook: Weave in stories or facts that hit home emotionally .
• Avoid the kitchen sink approach: Don’t throw everything at them hoping something sticks. Be selective and strategic with the info you share.
• Nail that closer: Your conclusion isn’t just goodbye; it’s where you charge your audience with a call to action.

These elements form the backbone of your persuasive speech. By including these in your talk’s outline, you can’t go wrong.

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Establishing Your Main Objective and Structuring Your Points

Now that you have a general idea of what goes into a persuasive speech outline, let’s break a couple of these pieces down and look at them a little more closely.

Identifying the Purpose of Your Persuasive Speech

When writing your speech, you first need to nail down why you’re doing this in the first place. In other words, identify your main objective. After all, choosing to speak up isn’t merely about the desire to express oneself; it’s deeply rooted in understanding the effect you hope your discourse will unleash. Do you hope to sway opinions towards the belief that animal experimentation is a relic of the past? Or perhaps persuade them that social media does more good than harm? Whatever your cause, identifying your main objective will help keep you on track and avoid rambling.

Organizing Key Points for Maximum Impact

Once you’ve determined what you want to persuade your audience of, you can start building your argument. Specifically, you can determine your key points. Key points support your position on a topic, proving to your audience that you have actual reasons for taking your position.

To pack the most punch, arrange these key points in a logical order. Consider how you might connect your key points. Are there some that can be grouped together? The flow of your argument matters just as much as the argument itself, and a disjointed argument won’t do anyone any favors. As you organize your key points, consider these tips:

• Lead with strength, but don’t throw all your cards out at once.
• Build upon each point; important transitions between them can make or break audience engagement.
• Finish strong by tying back everything to the emotional chord you struck at the beginning.

Nailing these steps will ensure that when you speak, your message doesn’t just echo—it resonates.

Selecting Compelling Topics for Your Persuasive Speeches

Let’s face it, picking the right topic for your persuasive speech outline is half the battle. But what makes a topic not just good, but great? First off, it needs to spark interest, both yours and your audience’s. If you’re not fired up about it, chances are they won’t be either. Second, make sure the topic is something relevant. It should resonate with your listeners’ experiences or touch on their concerns and aspirations. Lastly, your topic has to be something you can research and back up with solid facts and expert opinions.

For ideas to get you started, check out a variety of speech topics here .

Enhancing Persuasion Through Rhetorical Appeals

The art of persuasion is something that’s been studied since ancient Greece. Back then, Greek philosopher Aristotle came up with the three rhetorical appeals . Each one described a different way of convincing your audience of your position. Together, these appeals help you form a rock-strong argument, making them worth learning.

Building Credibility with Ethos

To get people on your side, you first need to win their trust. That’s where ethos comes into play. Demonstrating to your listeners that you’re both trustworthy and deserving of their attention hinges on transparency about your qualifications, genuine self, and the wisdom gained from occasional setbacks. Letting folks know why they should listen can make all the difference.

Connecting with the Audience Through Pathos

At some point, we’ve all been moved by a story or an ad because it hit right in the feels. That sort of emotional appeal is called pathos , and it’s powerful stuff. If you want people really invested in what you’re saying, then be sure to use this appeal in your presentation. To harness the power of pathos, try telling a story , especially one your audience can relate to. The key is authenticity—sharing true experiences resonates more than anything fabricated ever could.

Strengthening Arguments with Logos

Last but not least, we have logos, our logical appeal. Oftentimes, this logical appeal entails facts and data points, which are used to back up what you’re selling, turning skeptics into believers. But just because you’re listing facts and figures doesn’t mean this part has to be boring. To keep your audience engaged, craft persuasive narratives and then ground them in robust proof. Giving your story to go with your numbers doesn’t just help keep them engaged, it also helps the information stick.

The Importance of Supporting Evidence and Counterarguments

In your persuasive speech outline, you need to note compelling evidence for each key point. In addition, you’ll want to address opposing views.

Gathering and Presenting Convincing Evidence

No matter how trustworthy you seem, or how compelling your stories are, most people need tangible proof. That’s where concrete evidence steps into the spotlight. To fortify your argument and boost its believability, sprinkle in a mix of hard data, customer stories, numerical evidence, and endorsements from authorities. To illustrate this data for your audience, you may find it helpful to create a slideshow . Supporting every assertion with research is an essential part of any persuasive speech. Without it, arguments inevitably sound flimsy and unconvincing.

Addressing Opposing Views Effectively

Although it may seem counterintuitive, address counter-arguments head-on in your persuasive speech outline. It might feel like walking into enemy territory but it actually strengthens your own argument. By acknowledging opposing views, you’re showing that not only do you know what they are, but also that they don’t scare you.

When you address these counter-arguments, demonstrate your understanding. Again, this is where your good research skills are going to come in handy. Present the facts, and ditch biased explanations. In other words, don’t mock or belittle the other side’s viewpoint or you’ll undermine your own trustworthiness. Instead, explain opposing viewpoints with neutrality.

Adopting this strategy not only neutralizes possible objections but also enhances your stance. Plus, this makes for an engaging dialogue between both sides of any debate, which keeps audience members hooked from start to finish.

In essence, tackling counter-arguments is less about winning over naysayers and more about enriching discussions around hot-button issues. At its core, persuasion isn’t just convincing folks; it’s sparking conversations worth having.

Crafting a Captivating Introduction and Conclusion

Now that you have the body of your persuasive speech outline, it’s time to talk beginning and end. To really hit your message home, you want to grab your audience’s attention at the beginning and call them to action at the end.

Creating an Engaging Hook to Capture Attention

The opening of your speech is where you need a good first impression. To hook your audience, consider starting with an intriguing question, a surprising fact, or even a short story related to your topic. Whatever route you choose, keep it interesting and concise, so that you can transition into the rest of your persuasive speech outline.

Concluding with a Strong Call to Action

Crafting strong conclusions is about leaving your readers feeling pumped and ready to jump into action. After all, if you’ve argued convincingly enough, your audience should be ready to act. To channel this energy, urge listeners towards specific actions. Here are some strategies:

• Suggest clear next steps: Don’t leave your audience hanging wondering what’s next. Give them concrete steps they can take immediately after reading.
• Create urgency: Why wait? Let folks know why now is the perfect time to act.
• Show benefits: Paint vivid pictures of how taking action will positively impact their lives or solve their problems.

With that captivating hook and a decisive call-to-action, you are one step closer to presenting an unforgettable speech.

Utilizing Monroe’s Motivated Sequence for Persuasive Structure

As you finish off your persuasive speech outline, you may be wondering how best to structure your speech. If that’s you, then Purdue University professor Alan H. Monroe has some answers. In his book “Monroe’s Principles of Speech,” the professor outlines Monroe’s Motivated Sequence, the best structure for persuasive speeches. Each step is broken down below.

Attention: Grabbing the Audience’s Focus

You’ve got something important to say. But first, you need them to listen. Start with a bang. Throwing out a shocking truth, posing a thought-provoking query, or sharing an enthralling tale could work magic in grabbing their attention. It’s all about making heads turn and ears perk up.

Need: Highlighting the Issue at Hand

Now that they’re listening, show them there’s a gaping hole in their lives that only your message can fill. Paint a vivid picture of the problem your speech addresses.

Satisfaction: Proposing a Solution

This is where you come in as the hero with a plan. Introduce your solution clearly and convincingly. How does it patch things up? Why does it outshine merely applying quick fixes to deep-rooted issues? Give your audience hope.

Visualization: Helping the Audience Visualize Benefits

Show them life on the other side of adopting your idea or product—brighter, easier, better. Use vivid imagery and relatable scenarios so they can see themselves reaping those benefits firsthand.

Action: Encouraging Audience Action

Last step: nudge them from “maybe” to “yes.” Make this part irresistible by being clear about what action they should take next—and why now’s the time to act. Whether signing up, voting, or changing behavior, make sure they know how easy taking that first step can be.

Learn more about Monroe’s Motivated Sequence here .

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Overcoming Public Speaking Fears for Effective Delivery

Let’s face it, the thought of public speaking can turn even the most confident folks into a bundle of nerves. But hey, you’ve got this. Dive into these expert strategies and you’ll find yourself delivering speeches like a seasoned orator in no time.

Techniques to Build Confidence in Public Speaking

If you’re feeling nervous on the big day, these three techniques are perfect for you. Take a look!

• Breathe: Deep breathing is your secret weapon against those pesky nerves. It tells your brain that everything is going to be okay.
• Pose like a superhero: Stand tall and strike a power pose before you go on stage. This isn’t just fun; science backs it up as a confidence booster .
• Kick perfectionism to the curb: Aim for connection with your audience, not perfection. Mistakes make you human and more relatable.

The goal here is to calm yourself enough to be able to deliver your persuasive speech outline with confidence. Even if you still feel a little nervous, you can still present an awesome speech. You just don’t want those nerves running the show.

Practicing Your Speech for Perfect Execution

If you know that you tend to get nervous when public speaking, then you don’t want to be running through you speech for the first time on the big day. Instead, practice beforehand using these techniques.

• The mirror is your friend: Practice in front of a mirror to catch any odd gestures or facial expressions.
• Vary your voice: As you deliver your speech, let your voice rise and fall to match what you’re sharing. Avoid speaking in a monotone.
• Say no to memorization: Rather than memorizing every word, learn key points by heart. You want to sound natural out there.

Remembering these steps won’t just help you tackle public speaking fear, but will also polish those all-important public speaking skills .

Once you’ve honed the skills you need to write a persuasive speech outline, the only thing left to do is to get out there and practice them. So take the rhetorical appeals—ethos, logos, and pathos—and practice weaving each element into your speech. Or take Monroe’s Motivated Sequence and work on structuring your outline accordingly.

Prepare well and when you hit the stage, you have not just a well-prepared persuasive speech outline, but also the power to alter perspectives, challenge the status quo, or even change lives.

• Last Updated: April 11, 2024

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How to Write a Persuasive Speech

Last Updated: December 10, 2023 Fact Checked

This article was co-authored by Patrick Muñoz . Patrick is an internationally recognized Voice & Speech Coach, focusing on public speaking, vocal power, accent and dialects, accent reduction, voiceover, acting and speech therapy. He has worked with clients such as Penelope Cruz, Eva Longoria, and Roselyn Sanchez. He was voted LA's Favorite Voice and Dialect Coach by BACKSTAGE, is the voice and speech coach for Disney and Turner Classic Movies, and is a member of Voice and Speech Trainers Association. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,526,507 times.

A persuasive speech is a speech intended to convince the audience to do something. Whether you want to get people to vote, stop littering, or change their minds about an important issue, persuasive speeches are an effective way to sway an audience. There are many elements that go into a successful persuasive speech. But, with some preparation and practice, you can deliver a powerful speech.

Preparing to Write

• Especially if your topic is a controversial one, it's a good idea to know the arguments on all sides of the issue. [1] X Research source Whatever argument you are making, you'll be more persuasive if you can address the views of the opposing side.
• Spend some time reading books or articles about your topic. You can go to the library and ask a librarian for help finding books, or just go online and find some articles. Make sure to use reliable sources, like major news organizations, or academic books or articles.
• Opinion-oriented sources, like editorials, talk radio, or partisan cable news, can be valuable for finding out what other people think about your topic. But, don't rely on them as your only source of information. They can be very biased. If you use them at all, make sure to read a variety of viewpoints on the matter, not just one side.

• For example, if your topic is recycling, it's important to know a lot about recycling. But, your speech will need to reflect exactly what you hope the audience will do. Are you trying to get people to vote in favor of a citywide recycling program? Or are you trying to convince them to sort out their glass and cans and put them in a separate bin? These will be different speeches, so having the goal spelled out early will help you craft your message.

• An audience that knows little about your topic will need more background information and simpler language. An audience made up of experts on the topic would likely find such a simple speech boring.
• Likewise, an audience that already supports your view on a topic will be easier to persuade to take some action. You won't need to convince them you are right, but only that they need to do something. By contrast, an audience that does not agree with you will need persuasion to even consider your point of view.
• For example, imagine you want to convince your audience to support a city-wide recycling program. If they already think recycling is important, you only need to convince them of the value of this specific program. But, if they don't care about recycling or oppose it, you will need to first convince them that recycling is worthwhile.

• Ethos. These are appeals to the audience's ethics or morals. For example: "Recycling is the right thing to do. Wasting our limited resources steals from future generations, which is immoral."
• Pathos. These are appeals to the audience's emotions. For example: "Think of the animals that lose their homes every day because of trees being chopped down. If we recycled more, we could save these beautiful forests."
• Logos. These are appeals to the audiences logic or intellect. For example: "We know that there is a limited supply of natural resources. We can make this supply last longer by recycling."
• You can rely on any one or some combination.

• The number of points you can make to support your position will be determined by how much time you have to speak.
• As a rule of thumb, three to four supporting points is usually a good number. [2] X Research source
• For example, in the speech about recycling, your three main points might be: 1. Recycling saves resources, 2. Recycling reduces the amount of garbage, and 3. Recycling is cost-effective.

Writing your Speech

• An attention grabber. This could be a statement (or sometimes a visual) that gets your audience's attention. It can be a good idea to be a little startling or dramatic at the opening of your speech. For example, you might start with information (or pictures) showing how a nearby landfill is nearly full to capacity.
• A link to the audience. This is a means of showing that you have something in common with the audience. Show that you have a similar background or share an emotional connection of some kind. This will really depend on knowing your audience. For example, if you are a parent, speaking to other parents, you might emphasize the concern for your own children's future. If you share a common interest or ideological position with your audience, you can emphasize that.
• Your credentials. This is a means of showing that you are knowledgeable or an authority on the topic of the speech. Highlight the research you've done on your topic. If you have any personal or professional experience with the topic, be sure to emphasize that, too. In the recycling example, you might say "I've invested many hours studying the recycling issue and the types of programs available in other cities."
• Your goal. Explain to the audience what you hope the speech will accomplish. For example: "I hope by the end of my talk that you will agree that we need a city wide recycling program."
• A road map. Finally, tell the audience what the main points of the speech will be. For example, "I believe we must start a recycling program for these three reasons...."

• Arrange these points logically. Don't jump from one point to the next, and then back again. Instead, complete an argument, then move on to another that flows logically from it. [4] X Research source
• Use credible sources from your research to back the points you are making. Even if your point is more emotional (pathos), introducing some factual information will make your argument stronger. For example "Each year, 40,000 acres of beautiful forests are destroyed to make paper, according to a study from the American Recycling Institute."
• Use real life examples that the audience can relate to. Even an argument based on facts and logic (logos) should relate to the audience's lives and interests. For example: "In these hard economic times, I know many of you are afraid that a recycling program will mean a costly increase in taxes. But, the city of Springfield started a program like this one three years ago. So far they've seen an increase in revenue as a result of the program. Many residents have seen a decrease in their taxes as a result."

• Make sure that you describe opposing views fairly and objectively. Consider whether someone who actually holds that view would approve of the way you are describing their position. If you aren't sure, find someone who thinks that way and ask!
• For example, you would not want to say: "opponents of recycling just don't care if we waste our precious resources, or our money." That's not a fair description of their opinion.
• Instead, you might say: "opponents of recycling are concerned that the cost might be much higher than just using new materials," and then go on to offer an argument about why recycling might be the more cost-effective option.

• Don't just restate, verbatim, what you've already said. Instead, use this as an opportunity to reinforce the way your main points support your call to action. For example: "To sum up, I've shown you (points a, b, and c). These three undeniable facts point to a city-wide recycling program as the most sensible and ethical step we can take in helping create a more sustainable future. Please, join me in voting 'yes' on this program in November."

Delivering your Speech

• Try practicing in front of a mirror, so that you can see how you are delivering the speech. This can help you notice your facial expressions and body language. These can help or hinder your ability to get your message across.
• For example, you might notice you are slouching, or that that you fidget with your collar. These actions suggest to an audience that you aren't confident.
• Better still, record yourself with a video camera and watch the tape afterwards. This can help you see (and hear) where your delivery needs improvement. [5] X Research source It has the benefit of providing audio, and also won't distract you as much as a mirror when you're speaking.
• Once you've practiced on your own a few times, try giving the speech to a small group of friends or family members. Ask for their feedback on your message and delivery.

• Generally speaking, this will mean dressing professionally. But, the degree of formality will vary. A speech to a film club to convince them to show your film won't require the same degree of formality as speaking to the executives of a movie distribution company. For the executives, you would want to wear a suit. For the film club, that might be overdoing it.

• Be friendly and make eye contact with the audience.
• Move around, where appropriate, but don't fidget or pick at your clothes or hair.
• Don't read the speech. It's okay to use a few notes to keep yourself on track, but your speech should be mostly memorized.
• Roll with the punches. If you make a mistake, don't let it derail your whole speech. This might be an opportunity to use a little humor. Then, move on.

• For example, if you want them to contact the mayor, demanding a recycling program, don't just ask them to do it. Give them stamped, addressed envelopes to send a letter, or cards with the mayor's phone number and email address. If you do this, many more people are likely to follow through.

Patrick Muñoz

Speak from your heart and connect with your audience. Look them in the eyes and really talk to them. Make sure you're comfortable delivering your speech and that you use a warm, confident tone.

Sample Template

Community Q&A

• Look around at the audience, making eye contact, especially during pauses in your speech. If you're feeling nervous about this, pick out a single person in the audience and pretend you are speaking only to them. After a little while, pick someone else, and repeat. [6] X Research source Thanks Helpful 0 Not Helpful 0
• Speak forward, projecting your voice toward the audience with confidence. Do not speak down toward the floor. Thanks Helpful 0 Not Helpful 0
• Try to cite sources for statistics and use credible, non-biased sources. Thanks Helpful 0 Not Helpful 0

• Avoid being confrontational, when possible. Don't be sarcastic or mocking when discussing viewpoints other than your own. This can be alienating to your audience, even those who may agree with you. Thanks Helpful 55 Not Helpful 17
• Don't be pompous or arrogant during your speech. Be humble, and be open to questions, suggestions, and feedback. Thanks Helpful 1 Not Helpful 1

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• ↑ http://grammar.yourdictionary.com/style-and-usage/steps-for-writing-a-persuasive-speech.html
• ↑ http://www.best-speech-topics.com/writing-a-persuasive-speech.html
• ↑ https://www.speechanddebate.org/wp-content/uploads/Tips-for-Writing-a-Persuasive-Speech.pdf
• ↑ https://www.comm.pitt.edu/structuring-speech
• ↑ https://www.leonardoenglish.com/blog/recording-yourself-in-english
• ↑ https://www.zenbusiness.com/blog/eyecontact/

About This Article

To write a persuasive speech, start with a strong opening that will make your reader want to pay attention, including an attention grabber, your credentials, the essay's goal, and a road map for the essay. Next, offer persuasive evidence or reasons why the reader should support your viewpoint. Arrange these points logically, use credible sources, and employ some real life examples. Additionally, address counter-arguments to show that you’re looking at the topic from all sides. Finally, conclude by clearly letting the audience know how to put your ideas into action. To learn how to involve your audience when you deliver your speech, keep reading. Did this summary help you? Yes No

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75 Persuasive Speech Topics and Ideas

October 4, 2018 - Gini Beqiri

To write a captivating and persuasive speech you must first decide on a topic that will engage, inform and also persuade the audience. We have discussed how to choose a topic and we have provided a list of speech ideas covering a wide range of categories.

What is persuasive speech?

The aim of a persuasive speech is to inform, educate and convince or motivate an audience to do something. You are essentially trying to sway the audience to adopt your own viewpoint.

The best persuasive speech topics are thought-provoking, daring and have a clear opinion. You should speak about something you are knowledgeable about and can argue your opinion for, as well as objectively discuss counter-arguments.

How to choose a topic for your speech

It’s not easy picking a topic for your speech as there are many options so consider the following factors when deciding.

Familiarity

Topics that you’re familiar with will make it easier to prepare for the speech.

It’s best if you decide on a topic in which you have a genuine interest in because you’ll be doing lots of research on it and if it’s something you enjoy the process will be significantly easier and more enjoyable. The audience will also see this enthusiasm when you’re presenting which will make the speech more persuasive.

The audience’s interest

The audience must care about the topic. You don’t want to lose their attention so choose something you think they’ll be interested in hearing about.

Consider choosing a topic that allows you to be more descriptive because this allows the audience to visualize which consequently helps persuade them.

Not overdone

When people have heard about a topic repeatedly they’re less likely to listen to you as it doesn’t interest them anymore. Avoid cliché or overdone topics as it’s difficult to maintain your audience’s attention because they feel like they’ve heard it all before.

An exception to this would be if you had new viewpoints or new facts to share. If this is the case then ensure you clarify early in your speech that you have unique views or information on the topic.

Emotional topics

Emotions are motivators so the audience is more likely to be persuaded and act on your requests if you present an emotional topic.

People like hearing about issues that affect them or their community, country etc. They find these topics more relatable which means they find them more interesting. Look at local issues and news to discover these topics.

Desired outcome

What do you want your audience to do as a result of your speech? Use this as a guide to choosing your topic, for example, maybe you want people to recycle more so you present a speech on the effect of microplastics in the ocean.

Persuasive speech topics

Lots of timely persuasive topics can be found using social media, the radio, TV and newspapers. We have compiled a list of 75 persuasive speech topic ideas covering a wide range of categories.

Some of the topics also fall into other categories and we have posed the topics as questions so they can be easily adapted into statements to suit your own viewpoint.

• Should pets be adopted rather than bought from a breeder?
• Should wild animals be tamed?
• Should people be allowed to own exotic animals like monkeys?
• Should all zoos and aquariums be closed?

Arts/Culture

• Should art and music therapy be covered by health insurance?
• Should graffiti be considered art?
• Should all students be required to learn an instrument in school?
• Should automobile drivers be required to take a test every three years?
• Are sports cars dangerous?
• Should bicycles share the roads with cars?
• Should bicycle riders be required by law to always wear helmets?

Business and economy

• Do introverts make great leaders?
• Does owning a business leave you feeling isolated?
• What is to blame for the rise in energy prices?
• Does hiring cheaper foreign employees hurt the economy?
• Should interns be paid for their work?
• Should employees receive bonuses for walking or biking to work?
• Should tipping in restaurants be mandatory?
• Should boys and girls should be taught in separate classrooms?
• Should schools include meditation breaks during the day?
• Should students be allowed to have their mobile phones with them during school?
• Should teachers have to pass a test every decade to renew their certifications?
• Should online teaching be given equal importance as the regular form of teaching?
• Is higher education over-rated?
• What are the best ways to stop bullying?
• Should people with more than one DUI lose their drivers’ licenses?
• Should prostitution be legalised?
• Should guns be illegal in the US?
• Should cannabis be legalised for medical reasons?
• Is equality a myth?
• Does what is “right” and “wrong” change from generation to generation?
• Is there never a good enough reason to declare war?
• Should governments tax sugary drinks and use the revenue for public health?
• Has cosmetic surgery risen to a level that exceeds good sense?
• Is the fast-food industry legally accountable for obesity?
• Should school cafeterias only offer healthy food options?
• Is acupuncture a valid medical technique?
• Should assisted suicide be legal?
• Does consuming meat affect health?
• Is dieting a good way to lose weight?

Law and politics

• Should voting be made compulsory?
• Should the President (or similar position) be allowed to serve more than two terms?
• Would poverty reduce by fixing housing?
• Should drug addicts be sent for treatment in hospitals instead of prisons?
• Would it be fair for the government to detain suspected terrorists without proper trial?
• Is torture acceptable when used for national security?
• Should celebrities who break the law receive stiffer penalties?
• Should the government completely ban all cigarettes and tobacco products
• Is it wrong for the media to promote a certain beauty standard?
• Is the media responsible for the moral degradation of teenagers?
• Should advertising be aimed at children?
• Has freedom of press gone too far?
• Should prayer be allowed in public schools?
• Does religion have a place in government?
• How do cults differ from religion?

Science and the environment

• Should recycling be mandatory?
• Should genetically modified foods be sold in supermarkets?
• Should parents be allowed to choose the sex of their unborn children?
• Should selling plastic bags be completely banned in shops?
• Should smoking in public places be banned?
• Should professional female athletes be paid the same as male athletes in the same sport?
• Should doping be allowed in professional sports?
• Should schools be required to teach all students how to swim?
• How does parental pressure affect young athletes?
• Will technology reduce or increase human employment opportunities?
• What age should children be allowed to have mobile phones?
• Should libraries be replaced with unlimited access to e-books?
• Should we recognize Bitcoin as a legal currency?
• Should bloggers and vloggers be treated as journalists and punished for indiscretions?
• Has technology helped connect people or isolate them?
• Should mobile phone use in public places be regulated?
• Do violent video games make people more violent?

World peace

• What is the safest country in the world?
• Is planetary nuclear disarmament possible?
• Is the idea of peace on earth naive?

These topics are just suggestions so you need to assess whether they would be suitable for your particular audience. You can easily adapt the topics to suit your interests and audience, for example, you could substitute “meat” in the topic “Does consuming meat affect health?” for many possibilities, such as “processed foods”, “mainly vegan food”, “dairy” and so on.

After choosing your topic

After you’ve chosen your topic it’s important to do the following:

• Research thoroughly
• Think about all of the different viewpoints
• Tailor to your audience – discussing your topic with others is a helpful way to gain an understanding of your audience.
• How involved are you with this topic – are you a key character?
• Have you contributed to this area, perhaps through blogs, books, papers and products.
• How qualified are you to speak on this topic?
• Do you have personal experience in it? How many years?
• How long have you been interested in the area?

While it may be difficult to choose from such a variety of persuasive speech topics, think about which of the above you have the most knowledge of and can argue your opinion on.

For advice about how to deliver your persuasive speech, check out our blog  Persuasive Speech Outline and Ideas .

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40 Strong Persuasive Writing Examples (Essays, Speeches, Ads, and More)

Learn from the experts.

The more we read, the better writers we become. Teaching students to write strong persuasive essays should always start with reading some top-notch models. This round-up of persuasive writing examples includes famous speeches, influential ad campaigns, contemporary reviews of famous books, and more. Use them to inspire your students to write their own essays. (Need persuasive essay topics? Check out our list of interesting persuasive essay ideas here! )

• Persuasive Essays
• Persuasive Speeches
• Advertising Campaigns

Persuasive Essay Writing Examples

From the earliest days of print, authors have used persuasive essays to try to sway others to their own point of view. Check out these top persuasive essay writing examples.

Professions for Women by Virginia Woolf

Sample lines: “Outwardly, what is simpler than to write books? Outwardly, what obstacles are there for a woman rather than for a man? Inwardly, I think, the case is very different; she has still many ghosts to fight, many prejudices to overcome. Indeed it will be a long time still, I think, before a woman can sit down to write a book without finding a phantom to be slain, a rock to be dashed against. And if this is so in literature, the freest of all professions for women, how is it in the new professions which you are now for the first time entering?”

The Crisis by Thomas Paine

Sample lines: “These are the times that try men’s souls. The summer soldier and the sunshine patriot will, in this crisis, shrink from the service of their country; but he that stands by it now, deserves the love and thanks of man and woman. Tyranny, like hell, is not easily conquered; yet we have this consolation with us, that the harder the conflict, the more glorious the triumph. What we obtain too cheap, we esteem too lightly: it is dearness only that gives every thing its value.”

Politics and the English Language by George Orwell

Sample lines: “As I have tried to show, modern writing at its worst does not consist in picking out words for the sake of their meaning and inventing images in order to make the meaning clearer. It consists in gumming together long strips of words which have already been set in order by someone else, and making the results presentable by sheer humbug.”

Letter From a Birmingham Jail by Dr. Martin Luther King Jr.

Sample lines: “We know through painful experience that freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed. Frankly, I have yet to engage in a direct action campaign that was ‘well timed’ in the view of those who have not suffered unduly from the disease of segregation. For years now I have heard the word ‘Wait!’ It rings in the ear of every Negro with piercing familiarity. This ‘Wait’ has almost always meant ‘Never.’ We must come to see, with one of our distinguished jurists, that ‘justice too long delayed is justice denied.'”

Civil Disobedience by Henry David Thoreau

Sample lines: “Even voting for the right is doing nothing for it. It is only expressing to men feebly your desire that it should prevail. A wise man will not leave the right to the mercy of chance, nor wish it to prevail through the power of the majority. There is but little virtue in the action of masses of men.”

Go Gentle Into That Good Night by Roger Ebert

Sample lines: “‘Kindness’ covers all of my political beliefs. No need to spell them out. I believe that if, at the end of it all, according to our abilities, we have done something to make others a little happier, and something to make ourselves a little happier, that is about the best we can do. To make others less happy is a crime.”

The Way to Wealth by Benjamin Franklin

Sample lines: “Methinks I hear some of you say, must a man afford himself no leisure? I will tell thee, my friend, what Poor Richard says, employ thy time well if thou meanest to gain leisure; and, since thou art not sure of a minute, throw not away an hour. Leisure is time for doing something useful; this leisure the diligent man will obtain, but the lazy man never; so that, as Poor Richard says, a life of leisure and a life of laziness are two things.”

The Crack-Up by F. Scott Fitzgerald

Sample lines: “Of course all life is a process of breaking down, but the blows that do the dramatic side of the work—the big sudden blows that come, or seem to come, from outside—the ones you remember and blame things on and, in moments of weakness, tell your friends about, don’t show their effect all at once.”

Open Letter to the Kansas School Board by Bobby Henderson

Sample lines: “I am writing you with much concern after having read of your hearing to decide whether the alternative theory of Intelligent Design should be taught along with the theory of Evolution. … Let us remember that there are multiple theories of Intelligent Design. I and many others around the world are of the strong belief that the universe was created by a Flying Spaghetti Monster. … We feel strongly that the overwhelming scientific evidence pointing towards evolutionary processes is nothing but a coincidence, put in place by Him. It is for this reason that I’m writing you today, to formally request that this alternative theory be taught in your schools, along with the other two theories.”

Open Letter to the United Nations by Niels Bohr

Sample lines: “Humanity will, therefore, be confronted with dangers of unprecedented character unless, in due time, measures can be taken to forestall a disastrous competition in such formidable armaments and to establish an international control of the manufacture and use of the powerful materials.”

Persuasive Speech Writing Examples

Many persuasive speeches are political in nature, often addressing subjects like human rights. Here are some of history’s most well-known persuasive writing examples in the form of speeches.

I Have a Dream by Dr. Martin Luther King Jr.

Sample lines: “And so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream. I have a dream that one day this nation will rise up and live out the true meaning of its creed: We hold these truths to be self-evident, that all men are created equal.”

Woodrow Wilson’s War Message to Congress, 1917

Sample lines: “There are, it may be, many months of fiery trial and sacrifice ahead of us. It is a fearful thing to lead this great peaceful people into war, into the most terrible and disastrous of all wars, civilization itself seeming to be in the balance. But the right is more precious than peace, and we shall fight for the things which we have always carried nearest our hearts—for democracy, for the right of those who submit to authority to have a voice in their own governments, for the rights and liberties of small nations, for a universal dominion of right by such a concert of free peoples as shall bring peace and safety to all nations and make the world itself at last free.”

Chief Seattle’s 1854 Oration

Sample lines: “I here and now make this condition that we will not be denied the privilege without molestation of visiting at any time the tombs of our ancestors, friends, and children. Every part of this soil is sacred in the estimation of my people. Every hillside, every valley, every plain and grove, has been hallowed by some sad or happy event in days long vanished. Even the rocks, which seem to be dumb and dead as they swelter in the sun along the silent shore, thrill with memories of stirring events connected with the lives of my people, and the very dust upon which you now stand responds more lovingly to their footsteps than yours, because it is rich with the blood of our ancestors, and our bare feet are conscious of the sympathetic touch.”

Women’s Rights Are Human Rights, Hillary Rodham Clinton

Sample lines: “What we are learning around the world is that if women are healthy and educated, their families will flourish. If women are free from violence, their families will flourish. If women have a chance to work and earn as full and equal partners in society, their families will flourish. And when families flourish, communities and nations do as well. … If there is one message that echoes forth from this conference, let it be that human rights are women’s rights and women’s rights are human rights once and for all.”

I Am Prepared to Die, Nelson Mandela

Sample lines: “Above all, My Lord, we want equal political rights, because without them our disabilities will be permanent. I know this sounds revolutionary to the whites in this country, because the majority of voters will be Africans. This makes the white man fear democracy. But this fear cannot be allowed to stand in the way of the only solution which will guarantee racial harmony and freedom for all. It is not true that the enfranchisement of all will result in racial domination. Political division, based on color, is entirely artificial and, when it disappears, so will the domination of one color group by another. … This then is what the ANC is fighting. Our struggle is a truly national one. It is a struggle of the African people, inspired by our own suffering and our own experience. It is a struggle for the right to live.”

The Struggle for Human Rights by Eleanor Roosevelt

Sample lines: “It is my belief, and I am sure it is also yours, that the struggle for democracy and freedom is a critical struggle, for their preservation is essential to the great objective of the United Nations to maintain international peace and security. Among free men the end cannot justify the means. We know the patterns of totalitarianism—the single political party, the control of schools, press, radio, the arts, the sciences, and the church to support autocratic authority; these are the age-old patterns against which men have struggled for 3,000 years. These are the signs of reaction, retreat, and retrogression. The United Nations must hold fast to the heritage of freedom won by the struggle of its people; it must help us to pass it on to generations to come.”

Freedom From Fear by Aung San Suu Kyi

Sample lines: “Saints, it has been said, are the sinners who go on trying. So free men are the oppressed who go on trying and who in the process make themselves fit to bear the responsibilities and to uphold the disciplines which will maintain a free society. Among the basic freedoms to which men aspire that their lives might be full and uncramped, freedom from fear stands out as both a means and an end. A people who would build a nation in which strong, democratic institutions are firmly established as a guarantee against state-induced power must first learn to liberate their own minds from apathy and fear.”

Harvey Milk’s “The Hope” Speech

Sample lines: “Some people are satisfied. And some people are not. You see there is a major difference—and it remains a vital difference—between a friend and a gay person, a friend in office and a gay person in office. Gay people have been slandered nationwide. We’ve been tarred and we’ve been brushed with the picture of pornography. In Dade County, we were accused of child molestation. It is not enough anymore just to have friends represent us, no matter how good that friend may be.”

The Union and the Strike, Cesar Chavez

Sample lines: “We are showing our unity in our strike. Our strike is stopping the work in the fields; our strike is stopping ships that would carry grapes; our strike is stopping the trucks that would carry the grapes. Our strike will stop every way the grower makes money until we have a union contract that guarantees us a fair share of the money he makes from our work! We are a union and we are strong and we are striking to force the growers to respect our strength!”

Nobel Lecture by Malala Yousafzai

Sample lines: “The world can no longer accept that basic education is enough. Why do leaders accept that for children in developing countries, only basic literacy is sufficient, when their own children do homework in algebra, mathematics, science, and physics? Leaders must seize this opportunity to guarantee a free, quality, primary and secondary education for every child. Some will say this is impractical, or too expensive, or too hard. Or maybe even impossible. But it is time the world thinks bigger.”   

Persuasive Writing Examples in Advertising Campaigns

Ads are prime persuasive writing examples. You can flip open any magazine or watch TV for an hour or two to see sample after sample of persuasive language. Here are some of the most popular ad campaigns of all time, with links to articles explaining why they were so successful.

Nike: Just Do It

The iconic swoosh with the simple tagline has persuaded millions to buy their kicks from Nike and Nike alone. Teamed with pro sports-star endorsements, this campaign is one for the ages. Blinkist offers an opinion on what made it work.

Dove: Real Beauty

Beauty brand Dove changed the game by choosing “real” women to tell their stories instead of models. They used relatable images and language to make connections, and inspired other brands to try the same concept. Learn why Global Brands considers this one a true success story.

Wendy’s: Where’s the Beef?

Today’s kids are too young to remember the cranky old woman demanding to know where the beef was on her fast-food hamburger. But in the 1980s, it was a catchphrase that sold millions of Wendy’s burgers. Learn from Better Marketing how this ad campaign even found its way into the 1984 presidential debate.

De Beers: A Diamond Is Forever

A diamond engagement ring has become a standard these days, but the tradition isn’t as old as you might think. In fact, it was De Beers jewelry company’s 1948 campaign that created the modern engagement ring trend. The Drum has the whole story of this sparkling campaign.

Volkswagen: Think Small

Americans have always loved big cars. So in the 1960s, when Volkswagen wanted to introduce their small cars to a bigger market, they had a problem. The clever “Think Small” campaign gave buyers clever reasons to consider these models, like “If you run out of gas, it’s easy to push.” Learn how advertisers interested American buyers in little cars at Visual Rhetoric.

American Express: Don’t Leave Home Without It

AmEx was once better known for traveler’s checks than credit cards, and the original slogan was “Don’t leave home without them.” A simple word change convinced travelers that American Express was the credit card they needed when they headed out on adventures. Discover more about this persuasive campaign from Medium.

Skittles: Taste the Rainbow

These candy ads are weird and intriguing and probably not for everyone. But they definitely get you thinking, and that often leads to buying. Learn more about why these wacky ads are successful from The Drum.

Maybelline: Maybe She’s Born With It

Smart wordplay made this ad campaign slogan an instant hit. The ads teased, “Maybe she’s born with it. Maybe it’s Maybelline.” (So many literary devices all in one phrase!) Fashionista has more on this beauty campaign.

Coca-Cola: Share a Coke

Seeing their own name on a bottle made teens more likely to want to buy a Coke. What can that teach us about persuasive writing in general? It’s an interesting question to consider. Learn more about the “Share a Coke” campaign from Digital Vidya.

Always: #LikeaGirl

Talk about the power of words! This Always campaign turned the derogatory phrase “like a girl” on its head, and the world embraced it. Storytelling is an important part of persuasive writing, and these ads really do it well. Medium has more on this stereotype-bashing campaign.   

Editorial Persuasive Writing Examples

Newspaper editors or publishers use editorials to share their personal opinions. Noted politicians, experts, or pundits may also offer their opinions on behalf of the editors or publishers. Here are a couple of older well-known editorials, along with a selection from current newspapers.

Yes, Virginia, There Is a Santa Claus (1897)

Sample lines: “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist, and you know that they abound and give to your life its highest beauty and joy. Alas! How dreary would be the world if there were no Santa Claus. It would be as dreary as if there were no Virginias.”

What’s the Matter With Kansas? (1896)

Sample lines: “Oh, this IS a state to be proud of! We are a people who can hold up our heads! What we need is not more money, but less capital, fewer white shirts and brains, fewer men with business judgment, and more of those fellows who boast that they are ‘just ordinary clodhoppers, but they know more in a minute about finance than John Sherman,’ we need more men … who hate prosperity, and who think, because a man believes in national honor, he is a tool of Wall Street.”

America Can Have Democracy or Political Violence. Not Both. (The New York Times)

Sample lines: “The nation is not powerless to stop a slide toward deadly chaos. If institutions and individuals do more to make it unacceptable in American public life, organized violence in the service of political objectives can still be pushed to the fringes. When a faction of one of the country’s two main political parties embraces extremism, that makes thwarting it both more difficult and more necessary. A well-functioning democracy demands it.”

The Booster Isn’t Perfect, But Still Can Help Against COVID (The Washington Post)

Sample lines: “The booster shots are still free, readily available and work better than the previous boosters even as the virus evolves. Much still needs to be done to build better vaccines that protect longer and against more variants, including those that might emerge in the future. But it is worth grabbing the booster that exists today, the jab being a small price for any measure that can help keep COVID at bay.”

If We Want Wildlife To Thrive in L.A., We Have To Share Our Neighborhoods With Them (Los Angeles Times)

Sample lines: “If there are no corridors for wildlife movement and if excessive excavation of dirt to build bigger, taller houses erodes the slope of a hillside, then we are slowly destroying wildlife habitat. For those people fretting about what this will do to their property values—isn’t open space, trees, and wildlife an amenity in these communities?”   

Persuasive Review Writing Examples

Book or movie reviews are more great persuasive writing examples. Look for those written by professionals for the strongest arguments and writing styles. Here are reviews of some popular books and movies by well-known critics to use as samples.

The Great Gatsby (The Chicago Tribune, 1925)

Sample lines: “What ails it, fundamentally, is the plain fact that it is simply a story—that Fitzgerald seems to be far more interested in maintaining its suspense than in getting under the skins of its people. It is not that they are false: It is that they are taken too much for granted. Only Gatsby himself genuinely lives and breathes. The rest are mere marionettes—often astonishingly lifelike, but nevertheless not quite alive.”

Harry Potter and the Sorcerer’s Stone (The Washington Post, 1999)

Sample lines: “Obviously, Harry Potter and the Sorcerer’s Stone should make any modern 11-year-old a very happy reader. The novel moves quickly, packs in everything from a boa constrictor that winks to a melancholy Zen-spouting centaur to an owl postal system, and ends with a scary surprise. Yet it is, essentially, a light-hearted thriller, interrupted by occasional seriousness (the implications of Harry’s miserable childhood, a moral about the power of love).”

Twilight (The Telegraph, 2009)

Sample lines: “No secret, of course, at whom this book is aimed, and no doubt, either, that it has hit its mark. The four Twilight novels are not so much enjoyed, as devoured, by legions of young female fans worldwide. That’s not to say boys can’t enjoy these books; it’s just that the pages of heart-searching dialogue between Edward and Bella may prove too long on chat and too short on action for the average male reader.”

To Kill a Mockingbird (Time, 1960)

Sample lines: “Author Lee, 34, an Alabaman, has written her first novel with all of the tactile brilliance and none of the preciosity generally supposed to be standard swamp-warfare issue for Southern writers. The novel is an account of an awakening to good and evil, and a faint catechistic flavor may have been inevitable. But it is faint indeed; novelist Lee’s prose has an edge that cuts through cant, and she teaches the reader an astonishing number of useful truths about little girls and about Southern life.”

The Diary of Anne Frank (The New York Times, 1952)

Sample lines: “And this quality brings it home to any family in the world today. Just as the Franks lived in momentary fear of the Gestapo’s knock on their hidden door, so every family today lives in fear of the knock of war. Anne’s diary is a great affirmative answer to the life-question of today, for she shows how ordinary people, within this ordeal, consistently hold to the greater human values.”   

What are your favorite persuasive writing examples to use with students? Come share your ideas in the WeAreTeachers HELPLINE group on Facebook .

Plus, the big list of essay topics for high school (120+ ideas) ..

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101 Interesting Persuasive Essay Topics for Kids and Teens

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16.7: Persuasive Strategies

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• Sarah Stone Watt@Pepperdine University & Joshua Trey Barnett@Indiana University
• Millersville University via Public Speaking Project

In addition to understanding how your audience feels about the topic you are addressing, you will need to take steps to help them see you as credible and interesting. The audience’s perception of you as a speaker is influential in determining whether or not they will choose to accept your proposition. Aristotle called this element of the speech ethos , “a Greek word that is closely related to our termsethical and ethnic” (Campbell & Huxman, 2009, p. 232). He taught speakers to establish credibility with the audience by appearing to have good moral character, common sense, and concern for the audience’s well-being (Beebe & Beebe, 2003). Campbell & Huxman (2009) explain that ethos is not about conveying that you, as an individual, are a good person. It is about “mirror[ing] the characteristics idealized by [the] culture or group” (ethnic) (p.232), and demonstrating that you make good moral choices with regard to your relationship within the group (ethics).

While there are many things speakers can do to build their ethos throughout the speech, “assessments of ethos often reflect superficial first impressions,” and these first impressions linger long after the speech has concluded (Zarefsky, 2005, p.14). This means that what you wear and how you behave, even before opening your mouth, can go far in shaping your ethos. Be sure to dress appropriately for the occasion and setting in which you speak. Also work to appear confident, but not arrogant, and be sure to maintain enthusiasm about your topic throughout the speech. Give great attention to the crafting of your opening sentences because they will set the tone for what your audience should expect of your personality as you proceed.

I covered two presidents, LBJ and Nixon, who could no longer convince, persuade, or govern, once people had decided they had no credibility; but we seem to be more tolerant now of what I think we should not tolerate. ~ Helen Thomas

Another way to enhance your ethos, and your chances of persuading the audience, is to use sound arguments. In a persuasive speech, the argument will focus on the reasons for supporting your specific purpose statement. This argumentative approach is what Aristotle referred to as logos , or the logical means of proving an argument (Braet, 1992).

When offering an argument you begin by making an assertion that requires a logical leap based on the available evidence (Campbell & Huxman, 2009). One of the most popular ways of understanding how this process works was developed by British philosopher Stephen Toulmin (Herrick, 2011). Toulmin explained that basic arguments tend to share three common elements: claim, data, and warrant. The claim is an assertion that you want the audience to accept. Data refers to the preliminary evidence on which the claim is based. For example, if I saw large gray clouds in the sky, I might make the claim that “it is going to rain today.” The gray clouds (data) are linked to rain (claim) by the warrant , an often unstated general connection, that large gray clouds tend to produce rain. The warrant is a connector that, if stated, would likely begin with “since” or “because.” In our rain example, if we explicitly stated all three elements, the argument would go something like this: There are large gray clouds in the sky today (data). Since large gray clouds tend to produce rain (warrant), it is going to rain today (claim). However, in our regular encounters with argumentation, we tend to only offer the claim and (occasionally) the warrant.

To strengthen the basic argument, you will need backing for the claim. Backing provides foundational support for the claim (Herrick, 2011) by offering examples, statistics, testimony, or other information which further substantiates the argument. To substantiate the rain argument we have

just considered, you could explain that the color of a cloud is determined by how much light the water in the cloud is reflecting. A thin cloud has tiny drops of water and ice crystals which scatter light, making it appear white. Clouds appear gray when they are filled with large water droplets which are less able to reflect light (Brill, 2003).

Logic is the beginning of wisdom, not the end. ~ Leonard Nimoy

The elements that Toulmin identified (see Table 16.1) may be arranged in a variety of ways to make the most logical argument. As you reason through your argument you may proceed inductively, deductively, or causally, toward your claim. Inductive reasoning moves from specific examples to a more general claim. For example, if you read online reviews of a restaurant chain called Walt’s Wine & Dine and you noticed that someone reported feeling sick after eating at a Walt’s, and another person reported that the Walt’s they visited was understaffed, and another commented that the tables in the Walt’s they ate at had crumbs left on them, you might conclude (or claim) that the restaurant chain is unsanitary. To test the validity of a general claim, Beebe and Beebe (2003) encourage speakers to consider whether there are “enough specific instances to support the conclusion,” whether the specific instances are typical, and whether the instances are recent (p.384).

The opposite of inductive reasoning is deductive reasoning, moving from a general principle to a claim regarding a specific instance. In order to move from general to specific we tend to usesyllogisms. A syllogism begins with a major (or general) premise, then moves to a minor premise, then concludes with a specific claim. For example, if you know that all dogs bark (major premise), and your neighbor has a dog (minor premise), you could then conclude that your neighbor’s dog barks (specific claim). To verify the accuracy of your specific claim, you must verify the truth and applicability of the major premise. What evidence do you have that all dogs bark? Is it possible that only most dogs bark? Next, you must also verify the accuracy of the minor premise. If the major premise is truly generalizable, and both premises are accurate, your specific claim should also be accurate.

Your reasoning may also proceed causally. Causal reasoning examines related events to determine which one caused the other. You may begin with a cause and attempt to determine its effect. For example, when the Deepwater Horizon drilling rig exploded in the Gulf of Mexico in 2010, scientists explained that because many animals in the Gulf were nesting and reproducing at the time, the spill could wipe out “an entire generation of hundreds of species” (Donovan, 2010, para. 2). Their argument reasoned that the spill (cause) would result in species loss (effect). Two years later, the causal reasoning might be reversed. If we were seeing species loss in the Gulf (effect), we could reason that it was a result of the oil spill (cause). Both of these claims rely on the evidence available at the time. To make the first claim, scientists not only offered evidence that animals were nesting and reproducing, but they also looked at the effects of an oil spill that occurred 21 years earlier in Alaska (Donovan, 2010). To make the second claim, scientists could examine dead animals washing up on the coast to determine whether their deaths were caused by oil.

While we have focused heavily on logical reasoning, we must also recognize the strong role that emotions play in the persuasive process. Aristotle called this element of the speech pathos . Pathos draws on the emotions, sympathies, and prejudices of the audience to appeal to their non-rational side (Beebe & Beebe 2003; Reike, Sillars, & Peterson, 2009). Human beings are constantly in some emotional state, which means that tapping into an audience’s emotions can be vital to persuading them to accept your proposition (Dillard & Meijnders, 2002).

One of the most helpful strategies in appealing to your audience’s emotions is to use clear examples that illustrate your point. Illustrations can be crafted verbally, nonverbally, or visually. To offer a verbal illustration, you could tell a compelling story. For example, when fundraising for breast cancer research, Nancy Brinker, creator of Susan G. Komen for the Cure, has plenty of compelling statistics and examples to offer. Yet, she regularly talks about her sister, explaining:

Susan G. Komen fought breast cancer with her heart, body and soul. Throughout her diagnosis, treatments, and endless days in the hospital, she spent her time thinking of ways to make life better for other women battling breast cancer instead of worrying about her own situation. That concern for others continued even as Susan neared the end of her fight (Komen National, n.d.).

Brinker promised her sister that she would continue her fight against breast cancer. This story compels donors to join her fight.

Speakers can also tap into emotions using nonverbal behaviors to model the desired emotion for their audience. In the summer of 2012, the U.S. House of Representatives debated holding the Attorney General in contempt for refusing to release documents concerning a controversial gun-tracking operation. Arguing for a contempt vote, South Carolina Representative Trey Gowdy did not simply state his claim, instead he raised his voice, slowed his pace, and used hand motions to convey anger with what he perceived as deception on the part of the Attorney General (Gowdy, 2012). His use of volume, tone, pace, and hand gestures enhanced the message and built anger in his audience.

Speech is power: speech is to persuade, to convert, to compel. It is to bring another out of his bad sense into your good sense ~ Ralph Waldo Emerson

In addition to verbal and nonverbal illustrations, visual imagery can enhance the emotional appeal of a message. For example, we have all heard about the dangers of drugs, and there are multiple campaigns that attempt to prevent people from even trying them. However, many young adults experiment with drugs under the assumption that they are immune from the negative effects if they only use the drug recreationally. To counter this assumption regarding methamphe- tamines, the Montana Meth project combines controversial statements with graphic images on billboards to evoke fear of the drug (see www.methproject. org /ads/print/ for some disturbing examples). Young adults may have heard repeated warnings that meth is addictive and that it has the potential to cause sores, rotten teeth, and extreme weight loss, but Montana Meth Project’s visual display is more compelling because it turns the audience’s stomach, making the message memorable. This image, combined with the slogan, “not even once,” conveys the persuasive point without the need for other forms of evidence and rational argument.

Appeals to fear, like those in the Montana Meth Project ads, have proven effective in motivating people to change a variety of behaviors. However, speakers must be careful with their use of this emotion. Fear appeals tend to be more effective when they appeal to a high-level fear, such as death, and they are more effective when offered by speakers with a high level of perceived credibility (Beebe & Beebe, 2003). Fear appeals are also more persuasive when the speaker can convince the audience they have the ability to avert the threat. If audiences doubt their ability to avoid or minimize the threat, the appeal may backfire (Witte & Allen, 2000).

I would rather try to persuade a man to go along, because once I have persuaded him, he will stick. If I scare him, he will stay just as long as he is scared, and then he is gone. ~ Dwight D. Eisenhower

David Brooks (2011) argues that, “emotions are not separate from reason, but they are the foundation of reason because they tell us what to value” (para. 2). Those values are at the core of fostering a credible ethos. All of Aristotle’s strategies, ethos, logos, and pathos, are interdependent. The most persuasive speakers will combine these strategies to varying degrees based on their specific purpose and audience.

In addition to considering their topic and persuasive strategy, speakers must take care to ensure that their message is ethical. Persuasion is often confused with another kind of communication that has similar ends, but different methods—coercion. Like persuasion, coercion is a process whereby thoughts or behaviors are altered. But in coercive acts, deceptive or harmful methods propel the intended changes, not reason. Strong and Cook (1992) contrasted the two: “persuasion uses argument to compel power to give way to reason while coercion uses force to compel reason to give way to power” (p. 7). The “force” that Strong and Cook mention frequently manifests as promises for reward or punishment, but sometimes it arises as physical or emotional harm. Think of almost any international crime film you have seen, and you are likely to remember a scene where someone was compelled to out their compatriots by way of force. Jack Bauer, the protagonist in the American television series 24, became an infamous character by doing whatever it took to get captured criminals to talk. Although dramatic as an example, those scenes where someone is tortured in an effort to produce evidence offer a familiar reference when thinking about coercion. To avoid coercing an audience, speakers should use logical and emotional appeals responsibly.

The pendulum of the mind alternates between sense and nonsense, not between right and wrong. ~ Carl Jung

Persuasive speakers must be careful to avoid using fallacies in their reasoning. Fallacies are errors in reasoning that occur when a speaker fails to use appropriate or applicable evidence for their argument. There are a wide variety of fallacies, and it is not possible to list them all here. However,

speakers should watch for four common categories of fallacies: “fallacies of faulty assumption,” which occur when the speaker reasons based on a problematic assumption; “fallacies directed to the person,” which occur when the speaker focuses on the attributes of an individual opponent rather than the relevant arguments; “fallacies of case presentation,” which occur when the speaker mischaracterizes the issue; and “fallacies of suggestion,” which occur when the speaker implies or suggests an argument without fully developing it (Herrick, 2011, p. 256). See the Table 16.2 on the following page for examples of each of these types of fallacies. To learn more about fallacies, see Chapter 6 by Russ (Critical Thinking and Reasoning), or see the supplemental handout found on the Persuasive Speaking chapter homepage (www.publicspeaking project.org/persuasive.html)

There are some positive steps you can take to avoid these pitfalls of persuasive speaking and ensure that you are presenting your message in the most ethical manner. We have already discussed some of these, such as offering credible evidence for your arguments and showing concern for the audience’s well being. However, you should also offer a transparent goal for your speech. Even with a hostile audience, where you may wait until later in the speech to provide the specific purpose statement, you should be forthcoming about your specific purpose. In fact, be truthful with your audience throughout the speech.

It is appropriate to use fictional scenarios to demonstrate your point, but tell the audience that is what you are doing. You can accomplish this by introducing fictional examples with the phrase, “hypothetically,” or “imagine,” to signal that you are making it up (Beebe & Beebe, 2003). Additionally, be sure to offer a mix of logical and emotional appeals. Blending these strategies insures that you have evidence to back up emotional claims, and that you are sensitive to the audiences’ emotional reactions to your logical claims. Attending to both aspects will help you be more ethical and more persuasive.

The most important persuasion tool you have in your entire arsenal is integrity. ~ Zig Ziglar

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17.3 Organizing Persuasive Speeches

Learning objectives.

• Understand three common organizational patterns for persuasive speeches.
• Explain the steps utilized in Monroe’s motivated sequence.
• Explain the parts of a problem-cause-solution speech.
• Explain the process utilized in a comparative advantage persuasive speech.

Steven Lilley – Engaged – CC BY-SA 2.0.

Previously in this text we discussed general guidelines for organizing speeches. In this section, we are going to look at three organizational patterns ideally suited for persuasive speeches: Monroe’s motivated sequence, problem-cause-solution, and comparative advantages.

Monroe’s Motivated Sequence

One of the most commonly cited and discussed organizational patterns for persuasive speeches is Alan H. Monroe’s motivated sequence. The purpose of Monroe’s motivated sequence is to help speakers “sequence supporting materials and motivational appeals to form a useful organizational pattern for speeches as a whole” (German et al., 2010).

While Monroe’s motivated sequence is commonly discussed in most public speaking textbooks, we do want to provide one minor caution. Thus far, almost no research has been conducted that has demonstrated that Monroe’s motivated sequence is any more persuasive than other structural patterns. In the only study conducted experimentally examining Monroe’s motivated sequence, the researchers did not find the method more persuasive, but did note that audience members found the pattern more organized than other methods (Micciche, Pryor, & Butler, 2000). We wanted to add this sidenote because we don’t want you to think that Monroe’s motivated sequence is a kind of magic persuasive bullet; the research simply doesn’t support this notion. At the same time, research does support that organized messages are perceived as more persuasive as a whole, so using Monroe’s motivated sequence to think through one’s persuasive argument could still be very beneficial.

Table 17.1 “Monroe’s Motivated Sequence” lists the basic steps of Monroe’s motivated sequence and the subsequent reaction a speaker desires from his or her audience.

Table 17.1 Monroe’s Motivated Sequence

The first step in Monroe’s motivated sequence is the attention step , in which a speaker attempts to get the audience’s attention. To gain an audience’s attention, we recommend that you think through three specific parts of the attention step. First, you need to have a strong attention-getting device. As previously discussed in Chapter 9 “Introductions Matter: How to Begin a Speech Effectively” , a strong attention getter at the beginning of your speech is very important. Second, you need to make sure you introduce your topic clearly. If your audience doesn’t know what your topic is quickly, they are more likely to stop listening. Lastly, you need to explain to your audience why they should care about your topic.

In the need step of Monroe’s motivated sequence, the speaker establishes that there is a specific need or problem. In Monroe’s conceptualization of need, he talks about four specific parts of the need: statement, illustration, ramification, and pointing. First, a speaker needs to give a clear and concise statement of the problem. This part of a speech should be crystal clear for an audience. Second, the speaker needs to provide one or more examples to illustrate the need. The illustration is an attempt to make the problem concrete for the audience. Next, a speaker needs to provide some kind of evidence (e.g., statistics, examples, testimony) that shows the ramifications or consequences of the problem. Lastly, a speaker needs to point to the audience and show exactly how the problem relates to them personally.

Satisfaction

In the third step of Monroe’s motivated sequence, the satisfaction step , the speaker sets out to satisfy the need or solve the problem. Within this step, Monroe (1935) proposed a five-step plan for satisfying a need:

• Explanation
• Theoretical demonstration
• Reference to practical experience
• Meeting objections

First, you need to clearly state the attitude, value, belief, or action you want your audience to accept. The purpose of this statement is to clearly tell your audience what your ultimate goal is.

Second, you want to make sure that you clearly explain to your audience why they should accept the attitude, value, belief, or action you proposed. Just telling your audience they should do something isn’t strong enough to actually get them to change. Instead, you really need to provide a solid argument for why they should accept your proposed solution.

Third, you need to show how the solution you have proposed meets the need or problem. Monroe calls this link between your solution and the need a theoretical demonstration because you cannot prove that your solution will work. Instead, you theorize based on research and good judgment that your solution will meet the need or solve the problem.

Fourth, to help with this theoretical demonstration, you need to reference practical experience, which should include examples demonstrating that your proposal has worked elsewhere. Research, statistics, and expert testimony are all great ways of referencing practical experience.

Lastly, Monroe recommends that a speaker respond to possible objections. As a persuasive speaker, one of your jobs is to think through your speech and see what counterarguments could be made against your speech and then rebut those arguments within your speech. When you offer rebuttals for arguments against your speech, it shows your audience that you’ve done your homework and educated yourself about multiple sides of the issue.

Visualization

The next step of Monroe’s motivated sequence is the visualization step , in which you ask the audience to visualize a future where the need has been met or the problem solved. In essence, the visualization stage is where a speaker can show the audience why accepting a specific attitude, value, belief, or behavior can positively affect the future. When helping people to picture the future, the more concrete your visualization is, the easier it will be for your audience to see the possible future and be persuaded by it. You also need to make sure that you clearly show how accepting your solution will directly benefit your audience.

According to Monroe, visualization can be conducted in one of three ways: positive, negative, or contrast (Monroe, 1935). The positive method of visualization is where a speaker shows how adopting a proposal leads to a better future (e.g., recycle, and we’ll have a cleaner and safer planet). Conversely, the negative method of visualization is where a speaker shows how not adopting the proposal will lead to a worse future (e.g., don’t recycle, and our world will become polluted and uninhabitable). Monroe also acknowledged that visualization can include a combination of both positive and negative visualization. In essence, you show your audience both possible outcomes and have them decide which one they would rather have.

The final step in Monroe’s motivated sequence is the action step , in which a speaker asks an audience to approve the speaker’s proposal. For understanding purposes, we break action into two distinct parts: audience action and approval. Audience action refers to direct physical behaviors a speaker wants from an audience (e.g., flossing their teeth twice a day, signing a petition, wearing seat belts). Approval, on the other hand, involves an audience’s consent or agreement with a speaker’s proposed attitude, value, or belief.

When preparing an action step, it is important to make sure that the action, whether audience action or approval, is realistic for your audience. Asking your peers in a college classroom to donate one thousand dollars to charity isn’t realistic. Asking your peers to donate one dollar is considerably more realistic. In a persuasive speech based on Monroe’s motivated sequence, the action step will end with the speech’s concluding device. As discussed elsewhere in this text, you need to make sure that you conclude in a vivid way so that the speech ends on a high point and the audience has a sense of energy as well as a sense of closure.

Now that we’ve walked through Monroe’s motivated sequence, let’s look at how you could use Monroe’s motivated sequence to outline a persuasive speech:

Specific Purpose: To persuade my classroom peers that the United States should have stronger laws governing the use of for-profit medical experiments.

Main Points:

• Attention: Want to make nine thousand dollars for just three weeks of work lying around and not doing much? Then be a human guinea pig. Admittedly, you’ll have to have a tube down your throat most of those three weeks, but you’ll earn three thousand dollars a week.
• Need: Every day many uneducated and lower socioeconomic-status citizens are preyed on by medical and pharmaceutical companies for use in for-profit medical and drug experiments. Do you want one of your family members to fall prey to this evil scheme?
• Satisfaction: The United States should have stronger laws governing the use of for-profit medical experiments to ensure that uneducated and lower-socioeconomic-status citizens are protected.
• Visualization: If we enact tougher experiment oversight, we can ensure that medical and pharmaceutical research is conducted in a way that adheres to basic values of American decency. If we do not enact tougher experiment oversight, we could find ourselves in a world where the lines between research subject, guinea pig, and patient become increasingly blurred.
• Action: In order to prevent the atrocities associated with for-profit medical and pharmaceutical experiments, please sign this petition asking the US Department of Health and Human Services to pass stricter regulations on this preying industry that is out of control.

This example shows how you can take a basic speech topic and use Monroe’s motivated sequence to clearly and easily outline your speech efficiently and effectively.

Table 17.2 “Monroe’s Motivated Sequence Checklist” also contains a simple checklist to help you make sure you hit all the important components of Monroe’s motivated sequence.

Table 17.2 Monroe’s Motivated Sequence Checklist

Problem-Cause-Solution

Another format for organizing a persuasive speech is the problem-cause-solution format. In this specific format, you discuss what a problem is, what you believe is causing the problem, and then what the solution should be to correct the problem.

Specific Purpose: To persuade my classroom peers that our campus should adopt a zero-tolerance policy for hate speech.

• Demonstrate that there is distrust among different groups on campus that has led to unnecessary confrontations and violence.
• Show that the confrontations and violence are a result of hate speech that occurred prior to the events.
• Explain how instituting a campus-wide zero-tolerance policy against hate speech could stop the unnecessary confrontations and violence.

In this speech, you want to persuade people to support a new campus-wide policy calling for zero-tolerance of hate speech. Once you have shown the problem, you then explain to your audience that the cause of the unnecessary confrontations and violence is prior incidents of hate speech. Lastly, you argue that a campus-wide zero-tolerance policy could help prevent future unnecessary confrontations and violence. Again, this method of organizing a speech is as simple as its name: problem-cause-solution.

Comparative Advantages

The final method for organizing a persuasive speech is called the comparative advantages speech format. The goal of this speech is to compare items side-by-side and show why one of them is more advantageous than the other. For example, let’s say that you’re giving a speech on which e-book reader is better: Amazon.com’s Kindle or Barnes and Nobles’ Nook. Here’s how you could organize this speech:

Specific Purpose: To persuade my audience that the Nook is more advantageous than the Kindle.

• The Nook allows owners to trade and loan books to other owners or people who have downloaded the Nook software, while the Kindle does not.
• The Nook has a color-touch screen, while the Kindle’s screen is black and grey and noninteractive.
• The Nook’s memory can be expanded through microSD, while the Kindle’s memory cannot be upgraded.

As you can see from this speech’s organization, the simple goal of this speech is to show why one thing has more positives than something else. Obviously, when you are demonstrating comparative advantages, the items you are comparing need to be functional equivalents—or, as the saying goes, you cannot compare apples to oranges.

Key Takeaways

• There are three common patterns that persuaders can utilize to help organize their speeches effectively: Monroe’s motivated sequence, problem-cause-solution, and comparative advantage. Each of these patterns can effectively help a speaker think through his or her thoughts and organize them in a manner that will be more likely to persuade an audience.
• Alan H. Monroe’s (1935) motivated sequence is a commonly used speech format that is used by many people to effectively organize persuasive messages. The pattern consists of five basic stages: attention, need, satisfaction, visualization, and action. In the first stage, a speaker gets an audience’s attention. In the second stage, the speaker shows an audience that a need exists. In the third stage, the speaker shows how his or her persuasive proposal could satisfy the need. The fourth stage shows how the future could be if the persuasive proposal is or is not adopted. Lastly, the speaker urges the audience to take some kind of action to help enact the speaker’s persuasive proposal.
• The problem-cause-solution proposal is a three-pronged speech pattern. The speaker starts by explaining the problem the speaker sees. The speaker then explains what he or she sees as the underlying causes of the problem. Lastly, the speaker proposes a solution to the problem that corrects the underlying causes.
• The comparative advantages speech format is utilized when a speaker is comparing two or more things or ideas and shows why one of the things or ideas has more advantages than the other(s).
• Create a speech using Monroe’s motivated sequence to persuade people to recycle.
• Create a speech using the problem-cause-solution method for a problem you see on your college or university campus.
• Create a comparative advantages speech comparing two brands of toothpaste.

German, K. M., Gronbeck, B. E., Ehninger, D., & Monroe, A. H. (2010). Principles of public speaking (17th ed.). Boston, MA: Allyn & Bacon, p. 236.

Micciche, T., Pryor, B., & Butler, J. (2000). A test of Monroe’s motivated sequence for its effects on ratings of message organization and attitude change. Psychological Reports, 86 , 1135–1138.

Monroe, A. H. (1935). Principles and types of speech . Chicago, IL: Scott Foresman.

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Persuasive Speeches — Types, Topics, and Examples

What is a persuasive speech?

In a persuasive speech, the speaker aims to convince the audience to accept a particular perspective on a person, place, object, idea, etc. The speaker strives to cause the audience to accept the point of view presented in the speech.

The success of a persuasive speech often relies on the speaker’s use of ethos, pathos, and logos.

Ethos is the speaker’s credibility. Audiences are more likely to accept an argument if they find the speaker trustworthy. To establish credibility during a persuasive speech, speakers can do the following:

Use familiar language.

Select examples that connect to the specific audience.

Utilize credible and well-known sources.

Logically structure the speech in an audience-friendly way.

Use appropriate eye contact, volume, pacing, and inflection.

Pathos appeals to the audience’s emotions. Speakers who create an emotional bond with their audience are typically more convincing. Tapping into the audience’s emotions can be accomplished through the following:

Select evidence that can elicit an emotional response.

Use emotionally-charged words. (The city has a problem … vs. The city has a disease …)

Incorporate analogies and metaphors that connect to a specific emotion to draw a parallel between the reference and topic.

Utilize vivid imagery and sensory words, allowing the audience to visualize the information.

Employ an appropriate tone, inflection, and pace to reflect the emotion.

Logos appeals to the audience’s logic by offering supporting evidence. Speakers can improve their logical appeal in the following ways:

Use comprehensive evidence the audience can understand.

Confirm the evidence logically supports the argument’s claims and stems from credible sources.

Ensure that evidence is specific and avoid any vague or questionable information.

Types of persuasive speeches

The three main types of persuasive speeches are factual, value, and policy.

A factual persuasive speech focuses solely on factual information to prove the existence or absence of something through substantial proof. This is the only type of persuasive speech that exclusively uses objective information rather than subjective. As such, the argument does not rely on the speaker’s interpretation of the information. Essentially, a factual persuasive speech includes historical controversy, a question of current existence, or a prediction:

Historical controversy concerns whether an event happened or whether an object actually existed.

Questions of current existence involve the knowledge that something is currently happening.

Predictions incorporate the analysis of patterns to convince the audience that an event will happen again.

A value persuasive speech concerns the morality of a certain topic. Speakers incorporate facts within these speeches; however, the speaker’s interpretation of those facts creates the argument. These speeches are highly subjective, so the argument cannot be proven to be absolutely true or false.

A policy persuasive speech centers around the speaker’s support or rejection of a public policy, rule, or law. Much like a value speech, speakers provide evidence supporting their viewpoint; however, they provide subjective conclusions based on the facts they provide.

How to write a persuasive speech

Incorporate the following steps when writing a persuasive speech:

Step 1 – Identify the type of persuasive speech (factual, value, or policy) that will help accomplish the goal of the presentation.

Step 2 – Select a good persuasive speech topic to accomplish the goal and choose a position .

Step 3 – Locate credible and reliable sources and identify evidence in support of the topic/position. Revisit Step 2 if there is a lack of relevant resources.

Step 4 – Identify the audience and understand their baseline attitude about the topic.

Step 5 – When constructing an introduction , keep the following questions in mind:

What’s the topic of the speech?

What’s the occasion?

Who’s the audience?

What’s the purpose of the speech?

Step 6 – Utilize the evidence within the previously identified sources to construct the body of the speech. Keeping the audience in mind, determine which pieces of evidence can best help develop the argument. Discuss each point in detail, allowing the audience to understand how the facts support the perspective.

Step 7 – Addressing counterarguments can help speakers build their credibility, as it highlights their breadth of knowledge.

Step 8 – Conclude the speech with an overview of the central purpose and how the main ideas identified in the body support the overall argument.

Persuasive speech outline

One of the best ways to prepare a great persuasive speech is by using an outline. When structuring an outline, include an introduction, body, and conclusion:

Introduction

Attention Grabbers

Ask a question that allows the audience to respond in a non-verbal way; ask a rhetorical question that makes the audience think of the topic without requiring a response.

Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.

Offer a startling statement or information about the topic, typically done using data or statistics.

Provide a brief anecdote or story that relates to the topic.

Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.

Provide information on how the selected topic may impact the audience .

Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.

Give the thesis statement in connection to the main topic and identify the main ideas that will help accomplish the central purpose.

Identify evidence

Summarize its meaning

Explain how it helps prove the support/main claim

Evidence 3 (Continue as needed)

Support 3 (Continue as needed)

Restate thesis

Review main supports

Concluding statement

Give the audience a call to action to do something specific.

Identify the overall importan ce of the topic and position.

Persuasive speech topics

The following table identifies some common or interesting persuasive speech topics for high school and college students:

Persuasive speech examples

The following list identifies some of history’s most famous persuasive speeches:

John F. Kennedy’s Inaugural Address: “Ask Not What Your Country Can Do for You”

Lyndon B. Johnson: “We Shall Overcome”

Marc Antony: “Friends, Romans, Countrymen…” in William Shakespeare’s Julius Caesar

Ronald Reagan: “Tear Down this Wall”

Sojourner Truth: “Ain’t I a Woman?”

Words, Phrases, and Arguments to Use in Persuasive Writing

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• Writing Research Papers
• Writing Essays
• English Grammar
• University of Maine

Persuasive writing is tough for kids to get used to, especially if they’re not argumentative by nature. A few tools and shortcuts can help your child learn how to write well enough to convince someone (even you!) to change his mind about an issue that really matters to him or her.

Persuasive Strategies and Devices

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There are common persuasion techniques sometimes referred to as persuasive devices that can be used to back up an argument in writing . Knowing the names of the strategies and how they work can make it easier to remember them when it’s time to write. The five common persuasive strategies are:

• Pathos: Pathos involves using emotional language that is designed to draw the reader in and make them feel for you. For example: "If my allowance isn’t increased, I won’t be able to go out with my friends and do everything they do."
• Big Names: The big names strategy involves using the names of experts or well-known people who support your position. For example: "Dad agrees that increasing my allowance will..."
• Research and Logos: These strategies involve using studies, data, charts , illustrations, and logic to back up her position and points. For example: "As you can see in the pie chart, at my age the average child’s allowance is..."
• Ethos: The ethos strategy of persuasion involves using language that shows that the writer is trustworthy and believable. For example: "As you may recall, I’ve always been willing to put ten percent of my allowance in my bank account, thus..."
• Kairos: This type of argument creates a sense of urgency about how this is the right moment to act. For example: "If I don’t get an increase in my allowance today, I will miss out on the chance to..."

Phrases and Words to Use in Persuasive Writing

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Once your child has figured out the techniques she can use in her persuasive writing, she will need to find some words and phrases that help her to be convincing. Using phrases like "I think" or "It seems that" don’t convey a sense of confidence in her position. Instead, she needs to use word combinations that show how much she believes in what she is writing.

• Phrases to Illustrate a Point: For instance, for example, specifically, in particular, namely, such as, like
• Phrases to Introduce an Example:  For example, thus, as an example, in the instance of, in other words, to illustrate
• Phrases to Make Suggestions:  To this end, keeping this in mind, for this purpose, therefore
• Phrases to Transition Between Information: Also, furthermore, additionally, besides that, equally as important, similarly, likewise, as a result, otherwise, however
• Phrases to Contrast Points: On the other hand, nevertheless, despite, in spite of, yet, conversely, instead, by the same token
• Phrases for Conclusions and Summarizing: With this in mind, as a result of, because of this, for this reason, so, due to, since, finally, in short, in conclusion

Other Handy Phrases for Persuasive Writing

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Some phrases don’t easily fit into a category and are just good for general use in persuasive writing. Here are a few to remember:

• I am certain. . .
• I’m sure that you can see that . . .
• What needs to be done/what we need to do. . .
• I ask you to think about . . .
• I am writing in order to . . .
• Nevertheless . . .
• On the other hand . . .
• It has come to my attention that . . .
• If you move forward with . . .
• Obviously. . .
• Surely . . .
• Regardless . . .
• If [ ] were to happen, then . . .
• This can be fixed by . . .
• Although it may seem...
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