personal brand essay examples

Top 10 Personal Brand Statement Examples To Follow

Updated: June 11, 2024

Published: June 18, 2023

In a 2022 personal branding trends study, most respondents said they consider personal branding an essential component of work and their everyday life. 

It found that 75% of Americans trust someone with a personal brand, and 63% are likely to buy from someone with a personal brand. 

What is a personal brand statement?

A personal brand statement is a couple of sentences that highlights your unique skills and experience. It’s meant to be a quick introduction to people who discover you online because it summarizes what you can offer them.

Basically, it’s a catchphrase, tag line, or elevator pitch for you as a professional individual. While it showcases what you do professionally, you can also display your personality.

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Why leaders should have a personal brand statement

You make a better first impression.

As the saying goes, “You only have one shot to make a first impression.” The challenge for entrepreneurs is that you don’t always know when that opportunity arises, as many first impressions happen online.

When a potential client or investor hears about you, their first instinct is to look up your social media profiles. If you’ve got a clear and well-thought-out personal brand statement, you’ve got a better chance at making them stick around for second and third impressions.

You can establish yourself as a thought leader

Thought leadership is a powerful content marketing tactic that can help you reach bigger audiences and generate leads for your business. When you’re known as a leader in your particular industry, that automatically gives you a higher level of credibility. 

A personal brand statement can strengthen your thought leadership strategy by clearly stating your area of expertise.

You can create networking opportunities

Whether you’re looking for top talent, new clients, or potential investors, networking is half the battle. 

Personal brand statements make it easy for potential connections to understand exactly what you do and what you value. Without it, you may miss out on opportunities simply because they didn’t know that you had something relevant to offer them.

Best personal brand statement examples for leaders

“bilingual creative who lives at the intersection of business & design.” —chris do.

Source: Chris Do’s LinkedIn page .

Chris Do is a multi-hyphenate: a designer, creative strategist, public speaker, founder, and CEO of The Futur, an online education platform.

What makes it great : Because he wears so many hats, Do’s personal branding statement is better than trying to explain everything he does.

“Helping people find their zen in the digital age.” —Shama Hyder

Source: Shama Hyder’s homepage .

Shama Hyder is the founder and CEO of Zen Media, a marketing and PR firm. She’s also written a book about digital marketing .

What makes it great : Hyder’s brand statement is an attention-grabbing play on her company’s name and showcases one of her key values: making clients feel a sense of calm in a fast-paced digital world.

“Write better sales emails faster with our in-inbox coach.” —Will Allred

Source: Will Allred’s LinkedIn page .

Will Allred is the co-founder of Lavender, an AI-powered email software startup.

What makes it great : Brooklin Nash, CEO of Beam Content, shares, “In one sentence, Allred captures the entire focus of his social presence: to help salespeople write better emails faster while demonstrating his authority and sharing his product in the second part of that headline.”

“Keeping it awkward, brave, and kind.” —Brené Brown

Source: Dr. Brené Brown’s homepage .

Brené Brown has a Ph.D. in sociology and is the author of several books that cover topics like shame, vulnerability, empathy, and courage.

What makes it great : Dr. Brown’s personal brand statement embodies her mission statement of encouraging people to embrace their vulnerabilities by sharing her own.

“Empowering ridiculously good marketing.” —Ann Handley

Source: Ann Handley’s homepage .

Ann Handley is a digital marketing expert and bestselling author. Her company helps marketers get tangible results.

What makes it great : Sharon Jonah, creative director and founder of digital marketing agency Buzz Social, shares, “In four words, we understand what Handley does, how she does it, whom she’s speaking to, and how she speaks.”

“Still just a girl who wants to learn. Youngest-ever Nobel laureate, co-founder @malalafund and president of Extracurricular Productions.” —Malala Yousafzai

Source: Malala Yousafzai’s Twitter profile .

Malala Yousafzai is the youngest Nobel laureate and an activist whose fund aims to remove the barriers to female education around the world.

What makes it great : Her bio highlights her impressive achievements with language that makes her sound relatable. 

“Marketing. Strategy. Humanity.” —Mark Schaefer

Source: Mark Schaefer’s homepage .

Mark Schaefer is an educator, speaker, marketing consultant, and author. He’s developed corporate marketing strategies for brands like Microsoft, IBM, and AT&T.

What makes it great : “It’s subtle, concise, and creative. It describes what Schaefer does, what he focuses on, and his unique and distinguished approach,” says Omer Usanmaz, CEO and co-founder of mentoring and learning software Qooper. 

“Empowering successful women to take control of their finances.” —Jennifer Welsh

Source: Jennifer Welsh’s LinkedIn profile page .

Jennifer Welsh founded Money School, a digital course that teaches women about personal finance. What makes it great : Welsh’s strong personal brand statement says exactly what she does and whom she does it for. 

“Let’s make Excel the solution, not the problem.” —Kat Norton (Miss Excel)

Source: Miss Excel’s homepage .

Kat Norton (known as Miss Excel) became famous on TikTok for her bite-sized Microsoft Excel tutorials. She now offers Excel courses on her website.

What makes it great : Norton’s clever statement shows that she understands her audience's problem and highlights her personality.

“‘The Customer Whisperer.’ I help marketers discover the hidden reasons why customers buy so they can become un-ignorable.” —Katelyn Bourgoin

Source: Katelyn Bourgoin’s LinkedIn page .

Katelyn Bourgoin is a creator and serial entrepreneur who founded a branding agency, a mentoring platform for female entrepreneurs, and a restaurant consulting firm. She trains entrepreneurs to uncover what makes their products “un-ignorable.”

What makes it great : Bourgoin’s clever branding statement effectively tells marketers that she can help them understand their customers better and make their brands memorable.

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How to write a personal brand statement

Writing an effective personal brand statement can be tough because it requires you to be catchy yet compelling. It should give audiences all the necessary information in a sentence or two.

Here are some tips for writing your own:

Think about your unique value proposition

A unique value proposition (or unique selling point) is what makes you different. It tells people why they should try your product or service, network with you, or invest in your business.

Tip : Identify your core values, goals, and strengths.

If you don't know what those are, ask yourself:

• Why am I building my brand?
• What do I want my audience to know me for?
• How do I do things differently?
• Do I have a distinct skill set, experience, point of view, or passion?
• What value do I bring to my audience?

Keep it short and sweet

Your brand statement should be simple and easy to understand. 

The goal is to have someone look at your profile or website and immediately understand who you are and what you do, so keep it brief. Keep in mind that you don’t need full sentences either. 

Start by writing one to three sentences that outline what you do, for whom, and how you do it. You can also add a sentence about values. 

Then, look at different ways you can shorten them. Or pick out the most specific and impactful words and see what happens when you simply list them. 

Showcase your personality

Injecting your personality empowers you to share what you do without being bland or boring. Being authentic also helps attract like-minded customers, investors, and peers. 

At the end of the day, there are other people out there who may offer similar services or solve the same problems for your target audience. Your personality can set you apart.

“Don't be afraid to inject a bit of humor, quirkiness, and passion. It’ll help make you more memorable and help you stand out from the crowd,” says Usanmaz.

Ideally, you want customers to know what you do and get a little taste of what it will be like to work with you.

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Exploring Your Potential: A Personal Brand Essay Guide

• November 6, 2023

Personal branding is the key to unlocking your full potential, establishing your unique identity , and making a lasting impression. In this guide, we will delve into the world of personal brand essays and uncover the power they hold in shaping your professional journey.

Whether you are crafting a personal brand essay for a job application, college admission, or self-reflection, understanding the essentials is crucial. By showcasing your personality, skills, and experiences, you can cultivate a personal brand that sets you apart from the crowd and opens doors to new opportunities.

Join us as we explore the intricacies of personal brand essays, provide examples and tips for creating a memorable personal brand, and help you uncover the true potential within you.

Key Takeaways:

• Personal brand essays are essential for establishing a unique identity and making a lasting impression.
• Showcasing your personality, skills, and experiences is crucial in crafting a compelling personal brand essay .
• A well-crafted personal brand essay can open doors to new opportunities and set you apart from the competition.
• Understanding the essentials of personal brand essays will help you create a memorable and authentic personal brand.
• Take the time to reflect on your strengths, values, and experiences to uncover the true potential within you.

What is Personal Branding?

Personal branding is the practice of creating a distinct image and identity for yourself. It involves leveraging your personality, skills, experience, and behavior to showcase your unique value proposition. Just like company branding, personal branding helps individuals connect with their target audience, shape their reputation, and differentiate themselves from competitors. It is important to create a well-defined personal brand to attract potential opportunities and establish a strong online presence.

Creating a personal brand allows you to stand out from the crowd and be recognized for your individuality. It is about understanding and embracing your strengths, values, and passions, and communicating them effectively to others. Personal branding is not about being someone you’re not, but rather about authentically showcasing who you are and what you have to offer.

By investing time and effort into developing your personal brand, you can position yourself as an expert in your field, build credibility, and attract opportunities that align with your goals and aspirations. Whether you’re an entrepreneur looking to grow your business, a job seeker looking to stand out in a competitive market, or a professional looking to advance your career, personal branding can give you a competitive edge and open doors to new possibilities.

Table: Components of a Strong Personal Brand

The Benefits of Personal Branding

Personal branding offers numerous advantages that can positively impact your professional and personal life. By investing time and effort into developing and promoting your personal brand, you can unlock a range of benefits that will help you stand out from the competition and achieve your goals.

Increased Trust and Familiarity

One of the key benefits of personal branding is the ability to build trust and familiarity with your target audience. By consistently presenting a clear and authentic personal brand, you establish yourself as a reliable and credible professional. This, in turn, helps to foster stronger connections with potential customers, clients, and collaborators, making it easier to build lasting relationships and attract new opportunities.

Differentiation and Memorability

Personal branding sets you apart from your competitors and makes you more memorable in the minds of your audience. By showcasing your unique skills, expertise, and values through your personal brand, you create a distinct identity that resonates with others. This differentiation not only helps you stand out in a crowded market but also ensures that people remember you when they are in need of the products or services you offer.

A Strong Foundation for Entrepreneurship

For those aspiring to start their own businesses, personal branding provides a solid foundation for success. By defining your personal brand, you establish a clear identity that communicates your value proposition to potential customers and investors. This clarity allows you to attract the right opportunities, build a loyal customer base, and establish yourself as a trusted authority in your industry.

Overall, personal branding offers a range of benefits that can help you achieve your professional goals and create a lasting impact. By investing in your personal brand, you can build trust, stand out from the competition, and establish a solid foundation for success.

The Essentials of Personal Branding

Building a personal brand involves several key components that are essential for creating a strong and impactful brand identity. These components help individuals stand out in their industry, differentiate themselves from competitors, and attract the right opportunities. In this section, we will explore the essential elements of personal branding and how they contribute to building a successful personal brand.

Complete and Compelling LinkedIn Profile

A well-crafted LinkedIn profile is a crucial element of personal branding. It serves as an online resume and a platform for showcasing your skills, experience, and achievements. To create a complete and compelling profile, make sure to choose a professional profile picture, optimize your headline and summary to reflect your personal brand, and include visual content that aligns with your brand identity. Use keywords relevant to your industry and target audience to enhance your profile’s visibility and searchability.

Positioning Statement

“Your positioning statement is the foundation of your personal brand. It highlights your unique value proposition and sets you apart from others in your industry.”

A positioning statement is a concise and compelling statement that communicates your unique value proposition to your target audience. It helps you define your niche, differentiate yourself from competitors, and attract the right opportunities. Your positioning statement should clearly articulate what sets you apart, who you serve, and the value you provide. Craft a statement that reflects your expertise, passion, and the specific problem you solve for your target audience.

SEO-Friendly Online Presence

In today’s digital age, having a strong online presence is essential for personal branding. Incorporate SEO-friendly keywords into your online profiles, website, blog, and social media content to enhance your visibility and improve your personal brand’s searchability. Conduct keyword research to identify the most relevant and high-impact keywords for your industry and target audience. By optimizing your online presence for search engines, you increase your chances of being discovered by potential clients, customers, and partners.

By incorporating these essential elements into your personal branding strategy, you can build a strong and impactful personal brand that resonates with your target audience and positions you as a leader in your industry.

Unleashing Your Super Skills

To define your personal brand, it is crucial to identify and leverage your unique strengths and skills. The process of unleashing your super skills involves three key steps: documenting, distilling, and validating.

By unleashing your super skills, you can harness your unique talents and abilities to create a powerful personal brand that sets you apart from others in your industry.

Conquering Your Weakest Point

Managing stress is essential for maintaining a strong personal brand. High levels of stress can negatively impact your overall well-being and hinder your ability to effectively represent yourself. By implementing stress reduction techniques , you can mitigate the negative effects of stress and ensure that you are presenting your best self to others.

One effective stress reduction technique is setting boundaries. Recognize your limitations and learn to say no to tasks or commitments that are beyond your capacity. This will help alleviate feelings of overwhelm and give you more control over your time and energy.

Remember, managing stress is an ongoing process. It’s important to prioritize self-care and implement stress reduction techniques consistently. By taking proactive measures to reduce stress, you can improve your personal brand and overall well-being.

Take the time to evaluate your current stress levels and identify any triggers that are causing you undue stress. By recognizing these triggers, you can develop strategies to effectively manage them. Whether it’s through practicing self-care, setting boundaries, or seeking support from loved ones, finding what works best for you is essential. By conquering your weakest point and effectively managing stress , you’ll be able to present yourself in a more authentic and confident manner, ultimately enhancing your personal brand.

Understanding Your Why Factor

Defining your values is a fundamental step in building a strong personal brand. Your values are the guiding principles that define who you are and what you stand for. They shape your behavior, decisions, and interactions with others. By aligning your personal brand with your values, you create authenticity and attract like-minded individuals who resonate with your beliefs.

To define your values, start by listing your top five values. Consider what is truly important to you and what drives you in both personal and professional contexts. Once you have your list, rank your values based on their importance to you. This helps you gain clarity and prioritize the values that will be the foundation of your personal brand.

Remember, your values should be meaningful and reflect your authentic self. They should guide your actions and serve as a compass in making decisions that are in alignment with your personal brand. By understanding your why factor and defining your values, you create a solid foundation for building an authentic and impactful personal brand.

Table: Aligning Personal Brand with Values

Aligning your personal brand with your values not only helps you attract like-minded individuals but also gives you a sense of purpose and fulfillment. It allows you to build a brand that is true to who you are and resonates with your target audience. By staying true to your values and consistently embodying them in your actions, you establish trust and credibility, which are essential for building a strong and influential personal brand.

Remember, personal branding is not just about creating a persona or projecting an image. It’s about defining your unique identity and showcasing your authentic self. Your values are at the core of your personal brand, driving your decisions, actions, and relationships. By understanding your why factor and defining your values, you lay the groundwork for a powerful personal brand that reflects who you truly are.

Constructing Your Personal Narrative

Constructing a personal narrative is a powerful tool in shaping your personal brand. By identifying memorable and resonant stories that convey your achievements, experiences, and values, you can effectively communicate your unique identity to others. These stories should be authentic and relatable to your target audience, helping you make a lasting impression.

“Your personal narrative is the story that represents who you are and what you stand for. It allows others to connect with you on a deeper level and understand the value you bring,” says Jane Smith, a personal branding expert.

When constructing your personal narrative, focus on stories that highlight your strengths and showcase your expertise. For example, if you’re a marketing professional, share a story about a successful campaign you spearheaded or a challenging project you managed. These stories can help illustrate your skills and demonstrate your ability to deliver results.

Remember, authenticity is key. Avoid embellishing or exaggerating your achievements. Instead, focus on sharing stories that genuinely reflect your personal brand and align with your values. By crafting compelling narratives, you can captivate your audience and leave a lasting impression that sets you apart from others in your industry.

Table: Key Elements of a Memorable Brand Story

By including these key elements in your brand stories, you can create narratives that resonate with your audience, leaving a lasting impression and building a strong personal brand.

Embodying Your Brand

In order to effectively represent your personal brand, it is crucial to pay attention to the message you convey in every social interaction. Your verbal and non-verbal communication, appearance, and actions should align with your personal brand and consistently reflect your values. By embodying your personal brand, you not only build trust and credibility with others, but also establish a strong and authentic presence in your industry.

When it comes to verbal communication, be mindful of the language you use and the tone of your voice. Clearly articulate your ideas and values, and engage in active listening to show respect and interest in others. Your non-verbal communication, such as body language and facial expressions, should also be in line with your personal brand. Use your posture, gestures, and facial cues to convey confidence, professionalism, and authenticity.

Remember, your personal brand is not just what you say about yourself, but how others perceive you based on your actions and interactions.

In addition to communication, your appearance plays a significant role in embodying your personal brand. Dressing in a manner that is consistent with your industry and reflects your personal style can help you make a positive impression on others. Attention to grooming and personal hygiene is also essential to present yourself in a professional and polished manner.

Lastly, your actions and behavior are key to embodying your personal brand. Consistently demonstrate your values and ethics in your professional and personal life. Act with integrity, treat others with respect, and actively contribute to your industry or community. By aligning your behavior with your personal brand, you establish yourself as a trustworthy and credible individual.

Examples of Embodying Your Brand:

• A health and wellness coach who promotes a balanced lifestyle should prioritize their own self-care and practice the habits they preach.
• A tech entrepreneur who values innovation and collaboration should actively seek opportunities to collaborate with others and stay up to date with the latest industry trends.
• A motivational speaker who encourages personal growth and empowerment should continuously work on their own personal development and lead by example.

By embodying your personal brand in every social interaction, you create a consistent and authentic representation of yourself. This not only helps you build a strong personal brand, but also fosters meaningful connections and opportunities in your professional and personal life.

Communicating Your Brand

Effective communication is key to promoting your personal brand. By leveraging various channels such as speeches, social media, press releases, and networking events, you can reach a wider audience and share your personal brand story. Consistency in messaging and aligning your communication with your personal brand values helps in building a strong brand image and attracting the right opportunities.

When it comes to communicating your brand, speeches and presentations are powerful tools. Use your speaking engagements to highlight your expertise and showcase your unique perspective. Craft your message to resonate with your audience and convey your personal brand values . Remember to stay authentic and use storytelling techniques to engage and inspire your listeners.

The influence of social media in personal brand communication cannot be ignored. Build a strong online presence by consistently sharing valuable content that aligns with your personal brand. Use different platforms to reach different segments of your target audience. Engage with your followers, respond to comments and messages, and establish yourself as a thought leader in your industry.

A well-executed press release can also be an effective way to communicate your personal brand to a wider audience. Use this platform to announce significant achievements, new partnerships, or any other news related to your personal brand. Craft a compelling story that highlights your unique value proposition and attracts the attention of journalists and media outlets.

Networking events provide an opportunity to connect with industry professionals who can help promote your personal brand. Be strategic in your approach and seek out influential individuals who align with your values and can amplify your message. Building genuine relationships and collaborations can significantly enhance your brand’s visibility and reach.

Social Media Tips for Personal Brand Communication

• Create a consistent posting schedule to maintain a visible presence
• Use relevant hashtags to reach a wider audience
• Engage with your followers by responding to comments and messages
• Showcase your expertise through informative and valuable content
• Collaborate with influencers and industry leaders to expand your reach

In conclusion, effective communication is essential in promoting your personal brand. Utilize various channels to share your story, engage with your audience, and establish yourself as an authority in your industry. By aligning your communication with your personal brand values and consistently delivering a compelling message, you can build a strong brand image and attract the right opportunities.

Socializing Your Brand

Socializing your personal brand is a crucial step in promoting your brand and expanding its reach. One effective strategy is to engage with influential individuals who align with your personal brand values. Building relationships with industry leaders, influencers, and mentors can provide valuable opportunities for collaboration and endorsement. Their support and endorsement can enhance your credibility and expose your brand to a wider audience.

Participating in industry events and conferences is another way to socialize your personal brand. Attending these events not only allows you to network with like-minded individuals but also gives you a platform to share your brand stories and expertise. By actively participating in discussions, panels, or speaking engagements, you can establish yourself as a thought leader in your field and further solidify your personal brand.

To maximize the impact of socializing your brand, leverage social media platforms. Share relevant content, engage with your audience, and showcase your expertise through posts and articles. Collaborate with influencers and industry experts by contributing guest posts or participating in interviews. This will increase your brand’s visibility and attract more followers who resonate with your personal brand values.

Example of Socializing Your Brand

“Building strong relationships has been instrumental in the growth of my personal brand. By connecting with industry leaders and influencers, I have gained valuable insights, opportunities for collaboration, and increased exposure. Their endorsement and support have brought credibility to my brand and opened doors to new audiences. Social media has also played a crucial role in promoting my brand. By sharing valuable content and engaging with my audience, I have built a loyal following who resonates with my brand values. It’s important to remember that socializing your brand is an ongoing process that requires consistent effort and genuine connections.” – Jane Smith, Personal Brand Strategist

Evaluating and Adjusting Your Brand

Evaluating and adjusting your personal brand is an essential step in maintaining its effectiveness and relevance. Conducting an annual brand audit allows you to assess the impact and reach of your personal brand, identify areas for improvement, and make necessary adjustments to stay aligned with your goals.

During the evaluation process, take a holistic approach to assess various aspects of your personal brand. Review your online presence, such as your website, social media profiles, and online content, to ensure they are consistent with your desired brand image. Analyze the engagement and feedback received from your audience to gain insights into what resonates with them.

Additionally, seek feedback from trusted mentors, colleagues, and clients to gain an outside perspective on your personal brand. Their insights can provide valuable guidance and help you identify blind spots or areas that may require further development.

Based on your evaluation, make any necessary adjustments to enhance your personal brand’s impact and reach. This may involve updating your visual identity, refining your messaging, or expanding your target audience. Regularly monitoring and adjusting your personal brand ensures its continued relevance and effectiveness in achieving your goals.

Source Links

• https://blog.hubspot.com/sales/the-ultimate-guide-to-personal-branding
• https://www.pwc.com/c1/en/assets/downloads/personal_brand_workbook.pdf
• https://hbr.org/2023/05/a-new-approach-to-building-your-personal-brand

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My Personal Brand Essay

Today, brands are crucial for business success of companies but branding may refer not only to organizations but also to individuals. In this regard, I could brand myself but to do this efficiently I need to conduct the detailed analysis of my strengths and weaknesses along with opportunities, which I have, and threats, which I may face. In such a way, I can brand myself and elaborate the plan of my professional development.

First of all, I would focus on my strengths, which lay the ground for my professional development and which help me to keep progressing throughout my work and career. In fact, I have good organizational skills, which I believe are very important because they can help me to make a successful career as well as launch my own business successfully. To put it more precisely, organizational skills are essential for the effective of any individual and they can help me to plan carefully and accurately my career or business development. Moreover, organizational skills will help me to reach the goals I set and I am eager to meet. In a combination with my excellent leadership skills, my organizational skills open the wide way to professional success as well as to launching my business successfully. In fact, the combination of leadership and organizational skills lead to my successful work not only as a manager but also as a leader. Today, managers should also be leader and vice versa successful leaders should be good managers.

In addition, I am good at multitasking that contributes to my effective work. In fact, my good multitasking skills help to perform different jobs successfully. Therefore, I can take the lead and help my subordinates to complete their tasks successfully. For instance, if I launch a new business, I can lead people and perform the role of the leader and manager, who cannot just manage the organization but also perform different tasks to close gaps in the organizational performance as well as assisting my subordinates to develop new professional skills and abilities. Also, I have passion and drive to succeed. I am a success-oriented person and I cannot imagine my life without the permanent strife for success. In fact, I believe that, if a person does not strive to succeed, his/her life is pointless. Moreover, I am very persistent in my strife for success.

On the other hand, I should recognize that I have some weakness. For instance I am not being able to follow a master schedule. In this regard, my leadership inclinations played tricks on me probably because I believed that I can succeed on my own and I do not need to follow the master schedule. Instead, I should and actually I did what I considered to be important. In such a situation, I found out that I had problems with prioritizing. In fact, even now I have difficulties with prioritizing for I have difficulties with defining my priorities. I attempt to do all the tasks without distinguish priorities or, when I try to define priorities, they sometimes turn out to be wrong, while other things may be more important than the ones I have chosen as priorities

At the same time, my weaknesses result from specificities of my personal life. To put it more precisely, at home, I am the head of the household always setting the example for others to follow. As a result, I attempt to extrapolate this behavior pattern on my professional life. Hence, at work I have great ambitions and strong will, which often provoke my conflicts with other people I am working with. I do not like to change my standpoint and sometimes I will not compromise easily. Therefore, sometimes I have difficulties while negotiating with people.

Nevertheless, I still have opportunities, which are grounded on my strengths. In this regard, I believe that the greatest opportunity I have is the opportunity of having my own business. In fact, I have well-developed leadership and organizational skills, I can lead people and I am success-oriented. All these qualities can help me to launch and run my business successfully. I am not afraid of difficulties I may face in launching my business because I am certain in my strengths and power to succeed. My experience and skills can help me to succeed in my business.

On the other hand, there are still some threats. To put it more precisely, I cannot launch and run my business successfully on my own. In fact, I need subordinates and employees, who can perform their specific tasks effectively. This is where the major threats appears because the level of experience of other people may be lower than mine or lower than I expect from them to run my business successfully. In such a situation, I will need to waste time and money on training of employees but I believe I will be able to perform different tasks and train my subordinates to develop my business successfully.

REFERENCES:

Boonstra, J.J. and Gravenhorst, K.M. (1998). “Power dynamics and organizational change: A comparison of perspectives.” European Journal of Work and Organizational Psychology, 7: 97-120. Brown, D. C. (2003). Leading complex change. New York: Touchstone.

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10 Personal Brand Statement Examples to Inspire You

By Biron Clark

Published: November 11, 2023

Biron Clark

Writer & Career Coach

Today’s job market and business markets are more competitive than ever. In order to succeed, you’ll need to set yourself apart with a good personal branding strategy.

And one of the first things you need to do when creating your personal brand is  establish a powerful personal branding statement. This short statement will be the foundation of all of your branding efforts moving forward, so it’s important to get it right.

In this article, we’ll look at tips for creating a unique personal branding statement , and 10 of the best personal brand statement examples to inspire you.

Let’s get started…

What is a Personal Brand Statement?

A personal brand statement is a one or two-sentence phrase that accurately sums up what you do and what you stand for. It’s essentially your unique selling proposition, the thing you do better than any of your competitors. Think of it as your slogan. The best personal branding statements are catchy, memorable, and attention-grabbing.

It’s worth creating a personal branding statement whether you’re a job seeker, freelancer, or entrepreneur. Anyone looking to network and stand out can benefit from having a great personal brand statement.

Coming up with the perfect statement is tricky, though…

It needs to be short while also conveying the value you provide to employers, clients, or customers. It should also have a certain level of intrigue that makes people want to learn more about you .

Your personal brand statement is the first thing people will associate with you, so take your time and come up with something you’re completely happy with.

So just what should a personal brand statement look like? It really depends on you and your personality, but below are some sample personal brand statements to consider.

Let’s say you’re a digital marketer . Your personal branding statement could be:

I develop powerful digital marketing strategies that help businesses find new customers.

Or if you’re a real estate agent you could say something like:

I can help you find your dream home for the price you want.

An effective personal brand statement is short and to the point, so choose your words carefully. Utilize words that evoke emotion and hone in on the one benefit you provide that people will be most interested in.

Don’t worry if you’re still not sure how to go about creating your personal branding statement. In the next section, we’re going to look at the best personal branding statement examples from around the web.

Creating a Personal Branding Statement: 10 Best Examples

It can be difficult to imagine what the ideal statement should look like on your own, so we’ve assembled some best personal brand statement examples from multiple categories. These personal branding statements have absolutely nailed it and are compelling, engaging, and extremely effective. 

Use the personal branding statement examples below for inspiration when coming up with your own.

1. “I help thought leaders write great books in just 90 days. 300 satisfied clients so far.”

– Mindy Gibbins-Klein

This personal brand statement follows a classic formula: “I help ___ do ___”.

The first blank is your ideal type of customer or employer.

Then, the second blank is the result you help them achieve. This can be their desired result/outcome of working with you, the main problem they need solved, etc.

We consider this basic “I help ___ do ___” formula as the go-to option for most job seekers, freelancers, consultants and coaches. 

This person then added a unique touch to their personal brand statement by including some social proof, where they said, “300 satisfied clients so far.”

Mentioning that you’ve helped many clients/companies succeed in the past is a great way of showing you’ll be able to help the next customer, too.

This next personal branding statement example uses the same general formula, so don’t worry if you don’t quite “get it” yet.

Here it is:

2. “I help manufacturing organizations improve their processes to reduce waste and grow profits.”

– Kent Blumberg

While this might appear a bit different than the first personal branding statement example we looked at, it’s also based on the, “I help ___ do ___” format.

(You could re-organize this to follow that formula word-for-word and say: “I help manufacturing organizations energize, focus and align their operations….”)

This personal branding statement does a great job of being specific in terms of the target customer, and result they’ll get by working with this person.

If you’re going to use this layout/formula for creating your own personal branding statement, you want to be narrow and focused, just like this example is.

So what type of employer or client can you help most? Large corporations? Growth-stage companies? E-commerce companies? That’s the type of phrase you want to use. In the example above, the target client is “manufacturing organizations.”

Then, the outcome/result of working with this person is also crystal-clear in this example: faster processing, less waste, and more profits.

Now let’s move on to some personal brand statement examples that get a bit more creative…

3. “Let’s build job-free income.”

– Nick Loper

Wouldn’t you like to have an income without having a job? Of course you would. That’s why Nick Loper’s personal branding statement is so effective.

Nick’s blog Side Hustle Nation discusses all the different ways entrepreneurs can build their own business and eventually escape the corporate grind. By using a term like “job-free income” he really zeroes in on exactly what his audience is looking to achieve, allowing him to immediately get their attention.

We love using the word “Let’s” because it shows that you’ll be partnering and working toward a common goal. At the time of writing this article, our own headline on our homepage uses this idea and says, “Let’s find your dream job”.

4. “Do you want more traffic?”

– Neil Patel

Ok, so this is more of a question than a statement. But every business and website wants more traffic, and Neil Patel has the knowledge and know-how to make it happen.

Neil is one of the world’s leading online marketers who is world-renowned for his SEO and traffic creation prowess. His personal branding statement is extremely simple, but it works because he has the reputation to back up his claim that he can, in fact, get you more traffic. Using a question is also a way to spark intrigue and curiosity.

There are no rules you  must follow when creating a personal branding statement. It’s okay to think outside the box and ask a question or do something different than the competition.

5. “Move well, eat well, think well.”

– Adam Cobb

This personal brand statement is another example of how you don’t always have to be overly sophisticated or clever. Sometimes simple is best.

Adam Cobb is a fitness and nutrition coach who aims to help improve lives through exercise, healthy eating, and spiritual awareness. So, his personal branding statement perfectly sums up exactly what he’s all about and how he can help you. If you can concisely describe exactly what you can do for people you’re sure to come up with a powerful personal branding statement.

Note that you could also adapt this to fit the go-to formula we looked at earlier: I help ___ do ___.

Here’s how it’d look: “I help people move well, eat well, and think well.”

Or you could even make it better-targeted and more narrow (as mentioned, it’s good to be specific/precise about who you can help). Here’s an example of how this personal brand statement could be narrowed further: “I help busy professionals move well, eat well, and think well.”

6. “Helping you build a big brand with your small business.”

– Kate Toon

Do you have a niche are a particular clientele that you service? Consider working that into your personal branding statement, as Kate Toon has done here.

Kate is a copywriter who specializes in helping small businesses reach a wider audience. She could have focused on her expert copywriting skills or her knowledge of SEO (search engine optimization). Instead, she speaks right to her target audience and tells them exactly how she can help them. Remember, it’s not always about what you can do, but also who you can do it for.

7. “Achieve social media mastery.”

– Mari Smith

Do you want to be great at something? Or do you want to be a master? Sometimes, it’s all about finding the right words in order to really make an impact.

Mari Smith rose to prominence as one of the leading authorities on social media marketing. She now provides expert training and consulting services to some of the world’s leading businesses. Mari could have promised to help people become a social media “expert,” “professional,” or “whiz.” But by saying she’ll help you achieve mastery of the subject she really sets herself apart from her peers.

8. “Create less content. (It’ll be fine! I promise!)”

– Brittany Berger

Sometimes by subverting expectations, you can really grab people’s attention. This personal brand statement is an excellent example of that.

Brittany Berger is a leading content marketer that uses a slightly different angle to get clients. She promotes actually creating less content, and instead focuses more on effectively using content to gain traffic. Wouldn’t you love to get better results with less effort? That’s exactly what Brittany promises. Adding “It’ll be fine! I promise!” also infuses a bit of personality into her statement, which helps improve its effectiveness.

9. “It’s time to unleash your epicness.”

– Felicia Hatcher

These days people want everything to be epic. So why can’t you be epic too?

Felicia Hatcher’s motivational speeches are legendary. As a former “C” student who secured $130,000 in free money for college, she helps show people how anyone can find success.

Her personal brand statement is another great example of how choosing your words carefully can make a huge difference in effectiveness. “Epicness” may not be a real word, but it tells you right away that Felicia is going to teach you things that no one else will, and probably have high-energy and enthusiasm for what she does.

10. “Be a unicorn in a sea of donkeys.”

– Larry Kim

If you’re ever unsure about what approach you should take with your statement, go for something completely unique and different to set yourself apart.

Larry Kim is a search marketing expert, and the founder of Wordstream and Mobile Monkey. His personal brand statement, “Be a unicorn in a sea of donkeys,” is completely different than anything used by his peers, and yet it perfectly conveys his message. Don’t follow the masses. Be different. Be special. This personal brand statement example is wildly creative and yet perfectly understandable.

Now It’s Your Turn

You’ve seen 10 of the best personal brand statement examples from real people and businesses. Now it’s your turn to create one for yourself. Consider your personality, what’s important to you, and the value you can offer, and come up with something that’s uniquely you.

About the Author

Read more articles by Biron Clark

2 thoughts on “10 Personal Brand Statement Examples to Inspire You”

“Be a unicorn in a sea of donkeys” – Genius!

I’m not looking for a job, but I think that considering my personality is very important for me and my personal brand. Thank you very much for the suggestions.

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10 Personal Brand Statement Examples for Inspiration

Darrell Franklin’s personal branding statement makes it clear that innovation – an important skill for his role – is a core part of his DNA. He establishes his leadership in his field and shows how his passion translates to direct success with his customers. By showing the value he places on customer relationships, he makes a compelling case for employers to want to hire him and what he values at work. 

2. Madalyn Sklar

“I am very passionate about one thing: teaching people (entrepreneurs, marketers, etc) how to achieve rockstar results with their social media, especially Twitter. And I inspire them to take action and “Just Do It.” I achieve this by developing strategies that work. My motto is “Work Smarter Not Harder.” I live by this and teach it to others every day.”

Madalyn Sklar shows the value of specificity infused with individuality in a personal branding statement. She establishes herself as an expert on Twitter and someone that cares about being a teacher and coach for others. And sharing about her rockstar results and tattoo-wearing shows off her fun personality, too! 

3. Chris Do

“I’ve run an Emmy award winning motion design/brand consultancy for over 23 years. Now, I teach the world how to value themselves and communicate their value to others through open platforms like YouTube, Facebook and Twitter.”

Chris Do uses his personal branding statement to tell the story of his career – what he achieved in the past and what he’s focused on now. It acts as a mission statement for his career and what he values. What makes Chris’s statement stand out is the scale he cares about and his focus on inclusivity by expanding the scope of his business to the world. 

4. Irene Koehler

“I transform accomplished women from unknown to unforgettable 🚀🔥 with a strategic, trustworthy personal brand.” 

Who better to trust for a personal branding statement example than a personal branding coach? Irene Koehler uses powerful words like transform and unforgettable to get her point across quickly and succinctly. It’s straightforward and shows the kind of approach and value she would provide her clients.  

5. Troy Sandidge

“I’m a Growth Marketing Strategist, aka The Strategy Hacker™, who empowers brands to achieve next-level success, maximize revenue, elevate brand authority, establish powerful communities, and skyrocket business growth through cutting-edge marketing strategies and results-driven social media solutions.”

Troy Sandidge takes personal branding to another level by actually trademarking his own brand alias – The Strategy Hacker! Having that alter-ego, almost like a superhero, is a great example of how to establish expertise while showing off his creative and entrepreneurial skills.  

6. Austin Belcak

“I teach people how to use unconventional strategies to land jobs they love in today’s market (without connections, without traditional “experience,” and without applying online).”

Austin Belcak’s personal branding statement is a lesson in how to showcase your value simply. He doesn’t use buzzwords. He uses language that anyone could understand and highlights how he has unique knowledge that he uses to help and teach people. That establishes trust and shows to potential clients that he understands their pain points and how to solve for them.

7. Debbie Levitt

“I’m The Mary Poppins of CX/UX. I fly in, find the true problems, improve everything I can, make the magic happen, sing a few songs, and fly away to the next project… or I can stick around! I’m dedicated to transforming companies, departments, teams, projects, products, services, and experiences by focusing on the full arc of the Customer Experience.”

Debbie Levitt uses a reference point that a lot of people would immediately understand – Disney’s Mary Poppins –  to tell the story of what she does and how she does it. Of these personal branding statement examples, hers stands out with its creativity and use of storytelling. She shows her fun and positive personality, while also explaining her goals as a CX/UX consultant.  

8. Elizabeth Morgan

“🌱 About Me: I was awarded the title “Top Graduating HR Student” at my college for my leadership and passion for the field. After I spent hundreds of hours networking on my LinkedIn, I was sourced by a Google recruiter and now sit on their staffing team. When I’m not advocating for exceptional candidate experience or teaching my coworkers the ins and outs of LinkedIn, I’m on Linkedin sharing professional insight, in my home office making lightweight clay earrings, or watering my plants. :)”

Elizabeth Morgan’s personal branding statement speaks to her passion for HR and the time that she put into developing relationships on LinkedIn. Beyond her work experience and interests though, she shares some of her hobbies and interests, which helps show off her positive personality.  Elizabeth has developed a highly engaged audience on LinkedIn by offering job search advice and sharing more from her personal life. 

9. Diego Granados

“As a product manager I have to wear different hats every day and I excel at working cross-functionally. My experience and feedback has taught me that I bring value to the teams I work with because: I speak geek, marketer, designer, salesperson, client, data whisperer and at some point I tried to learn Shriiwook (I’ve always wanted to understand Chewbacca like Han did). Understanding means fewer mistakes, and mistakes can be very costly.”

Diego Granados doesn’t just say he works well with different teams with his personal branding statement example – he also explains why. By pointing out the different “languages” that he uses at work, he shows that he is a team player and someone that enjoys collaborating with other teams and departments. And he throws in a Star Wars reference that both shows off his sense of humor and appeals to his audience.

10. Andrea Perez

“I’m a modern, fearless, digitally-driven and globally savvy brand / business leader with over 15 years of experience representing two of the most exciting, influential consumer brands in the world. I live for opportunities to deliver game-changing, digital and physical global marketing programs that deepen consumer connections, accelerate revenue and drive brand growth. “

Andrea Perez uses powerful adjectives to describe who she is and her valuable experience as a consumer marketer. She expresses her excitement for the brands that she has worked for and establishes herself as an employee advocate. 

How EveryoneSocial Helps People Build Personal Brands

Feeling inspired by those personal brand statement examples? Now it’s time to craft your own.

And once you have a standout personal brand statement, you’ll also want to deliver authentic and engaging content to your audiences on social media.

Successful companies today see the value of investing in employees’ personal brands and are using tools to help their teams develop those skills.

The EveryoneSocial platform makes it easy for colleagues to share industry news and thought leadership at a company that can then be shared to external networks.

With just a few clicks, you can schedule and automate sharing content that will provide value to your networks and also establish you as a trusted source of information about your industry and business.

It will save you time and effort while achieving your goals of growing your personal brand. 

Want to learn how an employee advocacy platform can help you and your teams build stronger personal brands? Schedule your demo of EveryoneSocial to see how we can help.

More posts related to marketing, how to build trust on social media in 2024.

I recently joined our partner Khoros for a webinar on the importance of brands rebuilding with trust on social media…

A personal brand – is it for everyone?

Getting started with self-branding, know yourself and your audience, selling is not the priority, stepping up the game in the offline world, do not vary, proudly say “my personal brand”.

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10 personal branding examples for 2024

If you are a content creator looking for personal branding examples, it might be useful to look at other successful people and how they have built their brands.

Most successful people, whether creators, entrepreneurs , startup CEOs, freelancers, or celebrities, create a personal brand. A strong personal brand helps you reach professional and personal goals.

We’re breaking down 10 compelling personal brand examples to help you get some ideas and inspiration. We’ll also share what makes an effective brand identity and offer personal branding tips to help you meet your goals.

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What is a personal brand?

To state it plainly: A personal brand is your story and how you present yourself. It demonstrates your unique qualities and skills.

With a personal brand identity , you can connect with your target audience and stand apart from your competition.

For example, Teachable creator and money expert Tori Dunlap has built a strong personal brand. It demonstrates her value—helping millennials, women especially, with financial planning and career transitions.

What makes a strong personal brand?

Your personal brand is made up of several elements—each one helps others get to know you and your value.

When creating your personal brand, include:

• A unique story: People connect with stories. Identify and share what led you to where you are.
• Skills: Tailor the skills you list to your expertise and goals. For example, someone teaching online coding courses may list tools and programming languages.
• Values: Your values show what you stand for and what others can expect from you.
• Design: Elements like the color scheme, logo, and fonts, make up your design. Put together, they create a visual brand that people can recognize.
• Personal brand statement: Create a catchy statement that immediately shows what you do and how you help your target audience.

Why develop a personal branding strategy?

When you build your personal brand, you create a unique selling proposition for yourself. It’s a way for people to understand and remember you and your brand.

The primary benefits of personal branding are:

• Credibility: It makes it easy for people to identify your skills and expertise, which helps you build credibility and trust.
• Opportunities: When you’re clear about what you offer and stand for, you can attract more opportunities that align with what you want to do.
• Control: Since you’re building your own brand, you have more control over how others perceive you.
• Visibility: Building a personal brand helps you stand out and reach more people, which can help you grow your business.
• Confidence: Reflecting on and showcasing what you bring to the table can boost your confidence.

How do you brand yourself as a creator?

Personal branding for freelancers and personal branding for entrepreneurs or content creators will look different. For freelancers, portfolio and personal brand synergy will be a priority, whilst for content creators, other venues of personal branding will be more vital.

When building a personal brand on Instagram/YouTube/TikTok (or another social media platform), crafting a compelling online identity as a creator is essential. It will be easier if you have a niche, so choose what your niche will be. Authentic brand building also includes narrowing down on what you are excellent at within your niche.

Choosing one thing to be known as is one of the most popular influencer branding strategies amongst creators in 2024, especially on social media platforms like TikTok. So, choose the “hook” you want to be known for, and build your personal brand around it.

10 amazing personal branding examples for 2024

Below are effective personal brand statement examples and success stories in personal branding by various entrepreneurs, including authors, course creators, and marketing experts. Each has a personal brand that helps them connect with their target market, build trust, and reach their unique goals.

There are many personal branding “Dos” and “Don’ts” you need to know when building your personal brand, so we highlighted what these successful people are doing right with their personal brands.

1. Aliza Kelly

Aliza Kelly , a Teachable creator, is a professional astrologer and bestselling author. She teaches courses on astrology and runs the Constellation Club, a community for others who are interested in all things witchy.

Why her personal brand works:

• Her tagline, “Meet Aliza, your new witchy bestie,” instantly connects with her audience and shows her fun personality and tone of voice.
• The design of her website also perfectly matches her brand, which is one of the essential visual branding techniques. For example, the images are in frames that are similar to tarot card shapes.

• On her about page , she connects with her audience and builds credibility. She shares her experience, including co-founding Align, an astrology dating app.
• Her press features also reinforce her credibility. On her website, she includes a press section to show she’s been featured in Bumble, Refinery29, Cosmopolitan, and more.

2. Jay Clouse

Jay Clouse is a course creator, podcaster, and writer who helps others find their creative independence. He is one of the best content creator brand examples.

Why his personal brand works:

• His personal brand statement is above the fold of his website and is clear: “I help people become professional creators.” It shows what he does and who he helps.
• The subhead builds trust by showing that over 22,000 creators already subscribe.
• Then, on the newsletter page, he reiterates his brand’s value with the statement: “Become a smarter creator in just 10 minutes per week.”

Jay also has a company called Creator Science and offers many different products including:

• Online courses
• A newsletter
• A membership called The Lab

Yet, each product feels like an extension of Jay’s brand. Part of that is because the design uses the same colors, fonts, and more. Having a consistent content strategy for personal brands is essential because it ensures long-term success.

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3. Alice Thorpe

Alice Thorpe is a freelance graphic designer and content creator with over 122,000 subscribers on YouTube. She helps creatives improve their design skills by sharing her knowledge through her YouTube channel, Instagram, digital downloads , and online courses.

• Her casual and colorful design aesthetic is consistent on each platform.
• Alice’s authentic and cheery personality shows through her content, helping attract her target audience and build trust.
• Her brand statement, “Let’s design things and have fun together,” displays her skills and reiterates her fun character.

4. Tony Robbins

Tony Robbins is a reputable life and business strategist and author. He helps others create their dream lives through seminars, books, and coaching programs. He has millions of followers on Instagram, Twitter, and YouTube.

Part of what he does as a coach is public speaking at events and conferences, so he is the perfect example of how great public speaking and personal branding go hand in hand, and that you can build a personal brand outside social media.

• He uses many professional images across his platforms, showing his confidence, authority, and authenticity.
• His branding also displays his charisma, energetic outlook, and drive to succeed.
• He connects with his audience by sharing childhood challenges.

5. Melyssa Griffin

Melyssa Griffin is a course creator, blogger, and podcaster who helps entrepreneurs scale their businesses. Over 20,000 students have taken her courses, and Melyssa has appeared in Business Insider, Forbes, and Entrepreneur.

• It relies on authority, empathy, and authenticity.
• Her playful images, videos, and the brand’s bright colors showcase her fun energy. Her visual assets are a great source of personal brand design inspiration.
• Each part of her website establishes trust, with press features and real client testimonials. There’s even a success stories page that highlights results that clients have experienced after taking her courses.

She also clearly explains how each product—including quizzes, The Limitless Life podcast, and courses—helps her audience. For example, her online course page highlights the value, comparing the knowledge to getting a digital MBA. It also shows the benefits and why you should choose it—you get all that knowledge without the icky student loan debt.

6. Nesha Woolery

Nesha Woolery is a coach and content creator who helps women build online businesses. Why her personal brand works:

• It’s direct yet welcoming at the same time to attract her target market.
• She shares her mission on her website: “I built a gentle business that supported the kind of life I dreamt of living.” Then, she highlights values like freedom, healing, security, and adventure.
• Her personal brand statement also shows her audience the value she offers: “Turn your dream life into reality through online business and mindset.”

7. Tiffany Aliche

Tiffany Aliche , better known as “The Budgetnista,” is a personal finance educator and New York Times Best Selling author. Over the years, she’s helped over two million women with their finances and built one of the strongest personal brands along the way.

In the finance space especially, you need to establish credibility and authority. Tiffany does this well by featuring her press features in reputable and often finance-centric publications like: The Wall Street Journal, MSNBC, CNN, and more.

Why her branding works:

• Her personal branding statement, “Learn to get good with your money,” clearly tells her audience how her expertise can benefit them.
• She uses her website and social media platforms to showcase her #LiveRicher movement. This represents her mission to make financial education readily available and easy to understand.
• Her brand design also uses colors associated with money—green and yellow—on every channel from her website to social media.

8. Jenna Kutcher

Jenna Kutcher is a marketing expert and best-selling author. Her Goal Digger Podcast is one of the top marketing podcasts in the country.

Her mission is to help others create a business and life that works for them. She has millions of followers on Instagram and over 90 million podcast episode downloads.

• She uses authenticity, playful colors, and pictures to connect with her target market.
• You can see a cohesive brand design on her website and social media pages, which helps build trust.
• One of her best social media branding tips that she shares on her podcast and blog is to be consistent with how you show up to your audience, and she follows her own advice.
• She uses many mediums to share her expertise, including her blog, courses, and educational podcasts.

9. Noah Kagan

Noah Kagan is a successful entrepreneur and content creator. He’s also the CEO of AppSumo, a company that offers software tools to help fellow business owners.

When it comes to strong personal branding examples, Noah has one of the best because it directly contributed to his growth.

For example, he’s built a consistent brand that includes his:

• YouTube channel with over 763,000 subscribers
• Newsletter with over 100,000 readers
• Instagram with over 200,000 followers

Why his branding works:

• The design of his site and brand is simple and highlights his value-packed content, skills, and expertise.
• He also highlights his credibility and experience helping businesses grow by mentioning he was an employee number 30 at Facebook and four at Mint.
• The same colors, tone of voice, and energy that’s on his site carry over to his YouTube, newsletter, and company.

He also clearly outlines four ways that he helps entrepreneurs with each product and channel.

10. Sade Kelly

Sade Kelly is a time management coach and content creator. She’s also a self-proclaimed go-getter and hype woman. She teaches ambitious women how to manage their time to balance their work, wellness, and relationships peacefully.

• Her empathetic language helps her build relationships with her target audience.
• The company name, The Fire Inside, inspires her brand voice. She creates recognizable sayings like
• “Ignite your life” and “Ignite the fire inside you,” to demonstrate how she helps others.

What do these examples have in common?

These personal branding examples are all unique but have key similarities to powerful branding:

• Consistency – They’re consistent in tone, design, and skills.
• Positivity – They each display a distinct personality, but all showcase positivity.
• Value – They demonstrate what they can offer their target market.

Keep these factors in mind when developing a personal brand for yourself.

Personal brand statement examples

Personal brand statements are catchphrases that introduce your brand.

Your personal brand statement should summarize your unique story, skills, and beliefs in one to three sentences. It should also tell who you help and how. It might be straightforward or show your personality more, depending on your style.

Here are some effective personal brand statement examples:

• “Being a business owner is challenging. It doesn’t have to be confusing. I’ll show you how.” – Terry Rice , business consultant
• “Empowering ridiculously good marketing.” – Ann Handley , digital marketing pioneer
• “Helping you build your influence with online video.” – Sean Cannell , YouTuber and coach
• “Grow your premium business, double your pricing, and land more high-end clients.” – Quanisha Green , business strategist, and educator

Build your brand with Teachable

A solid personal brand is essential for success. You can create a brand that uniquely reflects you with these personal branding examples and other helpful tips.

Teachable helps you share your expertise through online courses , digital downloads , and coaching services . Sign up for free today to start your online business.

Personal Branding FAQs

Below, we’ll answer common questions about personal branding.

What is personal branding?

Personal branding is creating a persona for yourself for professional purposes to demonstrate your unique skills, expertise, and value. A great personal brand can help you attract your target audience and grow a successful business.

How do content creators build a personal brand?

Do your market research and look at other content creators who are more successful than you to find creative personal branding ideas. See what works for you and your brand, and create your brand visual assets to help your brand be consistent and recognizable.

Networking and personal brand development go hand in hand. So, consider what sort of people you want to connect with and network with within your niche.

Also, consider your digital footprint and reputation. Be mindful of your interactions with your audience and other creators, and build trust with your audience – all of it is part of your brand’s tone of voice.

What are personal brand statements?

Personal brand statements are catchphrases or taglines that tell your audience who you are and what you offer. When you write a personal brand statement, you want to include your personality and values.

You can show your brand statement on your personal website and social media channels.

How can you use your personal brand?

You should use your personal branding anywhere you can reach your target audience , including your:

• Marketing materials
• Social media

How do I rebrand myself as a content creator?

Do it gradually. Craft your new brand vision and statement, decide on new visual assets for your brand, and then slowly implement the changes to your website, blog, social media platforms, and other places.

What are the 5 As of personal branding?

The 5 As are the elements that make up a successful personal brand and include:

Authenticity

To be authentic, stay true to your personality and values. Convey this in your messaging to help people connect with you.

Sometimes it can be beneficial to tell personal stories. For example, Alice Thorpe uses her website to share what led her to graphic design.

Representing authority in your personal branding shows you’re an expert in your niche and helps you build trust with your audience. You can display authority by highlighting your expertise, skills, and testimonials.

Aspiration illustrates your desire to achieve something and encourages your target audience to envision results. For example, Kelsey Foremost aspires to help entrepreneurs turn readers into buyers and displays this in her content.

Affinity is perceivable talent or knowledge that lets people understand you know what you’re talking about. When you demonstrate affinity, your audience can trust you to follow through with your aspirations.

Your personal branding appearance reflects how people see you and your brand. Showcasing your core values and personality can help you connect with people and stand out.

Keep the 5 As in mind when writing your personal brand statement, developing your marketing strategies, and creating content for your audience.

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Nahla Davies , Nahla Davies is a software developer and tech writer. Before devoting her work full time to technical writing, she managed—among other intriguing things—to serve as a lead programmer at an Inc. 5,000 experiential branding organization whose clients include Samsung, Time Warner, Netflix, and Sony.

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11 Personal Brand Statement Examples You Need To See

August 3, 2021 by Hannah Morgan

Your personal brand statement is like a personal slogan. It helps people understand who you are and what you deliver.

In an economy where there is a lot of competition, a personal brand statement helps you stand out and be remembered.

You may see a personal brand statement on a website, in a LinkedIn headline, or email signature block. It’s a simple sentence or two that explains what you do. 

When someone reads or hears your personal brand statement, you want them to know exactly what you do, who you help and what problem you solve.

Table of contents

What is a personal brand statement, who should have one, where to use it, personal brand statement examples.

Businesses have slogans and whenever you hear or see it, you instantly know the company. 

• Just Do It – Nike
• Melts in Your Mouth, Not in Your Hands – M&Ms
• America Runs on Dunkin – Dunkin Donuts

Personal branding statements should work the same way. As people, we also have things we are known for, or a reputation. 

Your brand is what other people say about you when you’re not in the room – Jeff Bezos, CEO Amazon

Personal brand statements can also be referred to as a unique selling point (USP), value proposition or unique value proposition (UVP). No matter what you call them, these two-three sentences pack a powerful punch and clearly communicate what you are known for (or the value you deliver).  

The best personal brand statement examples tend to contain three important pieces of information:

• What you do or what problem you solve 
• Who benefits from this
• How you do it uniquely

As simple as these statements are, they can be incredibly challenging to pinpoint for yourself. Those catchy slogans above were written by masterful marketers. Consider your personal brand statement a work in progress.

So rather than let someone else decide what you want to be known for, take the bull by the horns and create the personal brand that fits who you are today.

Entrepreneurs, freelancers, authors and speakers invest great time and effort developing personal brand statements that set them apart from the competition or position them in front of the right audience.

But even if you aren’t one of these folks, you still need a strong message when you introduce yourself. Your personal brand statement is more than your job title and company. It’s a powerful way to become a sought after resource internally or externally.

In job search, having a clear and easy to understand personal brand statement is incredibly important. You want people to easily remember what you do in case they hear of any openings or know anyone they should introduce you to. 

Keep in mind that saying something, doesn’t necessarily make it true. Your personal brand has to align with how you actually perform.  

Business owners and even job seekers, realize how critically important it is to have a personal brand statement that explains exactly what they deliver.

You never get a second chance to make a good first impression. – Will Rogers

  Your personal brand statement is that first impression. You can use a version of it on your website, in your LinkedIn headline, at the top of your resume, in your social media profile and even in your email signature. You may even have a spoken version of your personal brand statement that is a bit more conversational. 

As you can see from the samples below, personal brand statements are used in all those places. In fact, a version of the personal branding statement follows them around everywhere they appear, online and in-person.

As you will see, personal branding statements are an important tool to humanise your business and help customers choose your service over competitors. A personal brand statement adds a recognisable face behind the product or service and provides a level of trust people want to invest in. Your business transforms from a cold, money-making operation to a warm, friendly entity.

The personal brand statement examples below come from recognized leaders and influencers (and some lesser-known personalities) who talk about leadership, marketing, entrepreneurship and the human condition. They are authors, speakers, trainers and business owners – each with a unique, money-making idea worth sharing. Let’s take a look at real personal brand samples and see how you can adapt them to create your own unique personal brand. And if you’re thinking,” I’m not a celebrity. How can I have a personal brand?” stick with me and give these a look first. It’s actually quite easy to replicate or adapt your message based on these examples.

1. Simon Sinek

We imagine a world in which the vast majority of people wake up every day inspired, feel safe wherever they are and end the day fulfilled by the work they do.

Though this is written as “we imagine” it is based on Sinek’s personal beliefs too. This may sound a bit like a mission statement than a personal brand statement but it’s still a powerful example of how you can combine your personal mission or values with the work that you enjoy doing to create your own personal branding statement.

It addresses the problem Sinek solves: to help people wake up every day feeling inspired, safe and fulfilled. (Who doesn’t want that?) Yet it is rare or uncommon for businesses to say that’s what they deliver. And that is what makes this unique. It is genuine and not-so-common.

2. LeVar Burton

I’ve dedicated my life to the power of storytelling. Whether I’m acting, directing, writing or podcasting, I believe sharing stories is what I was born to do because storytelling is what brings us all together.

You may not remember Burton from Reading Rainbow, but you may have seen him in a role on Star Trek. 

What Burton has done is simply put into words what he loves doing. He has found multiple outlets to focus on sharing stories. Perhaps you have found multiple ways to carry out your special talents. 

3. Mark Manson

I am the #1 NYTimes Bestselling author of The Subtle Art of Not Giving a F*ck and Everything is F*cked: A Book About Hope . I write life advice that is science-based, pragmatic, and non-bullshitty – a.k.a., life advice that doesn’t suck.

Do you have a straight-forward way of addressing problems? Manson provides life advice that doesn’t suck. 

Without needing to say who his audience is, his message resonates with those who don’t mind profanity and are looking for science-based, pragmatic advice. 

Sometimes the way in which you deliver a message or solve a problem is part of your personal brand. 

PS: I’m not suggesting that you use profanity, remember, you’re not a NYTimes bestselling author and probably can’t get away with it. 

4. Claude Silver

I’m Claude Silver and my life’s purpose is to be of joyful service and unlock emotional optimism in all. 

Chief Heart Officer at VaynerMedia (HR/People)

Silver has an unusual job title, Chief Heart Officer (CHO). And for those who may not know what that means, she spells it out in her personal branding statement. Her value is in unlocking emotional optimism in everyone. 

While you may not think there’s money in that or it’s too general, she has found a way to make it work. It’s almost like a teaser personal branding statement and it certainly speaks to her priorities and values in life.

5. Kim Garst

Make more money online with marketing strategies that work. Education & training that take the mystery out of building a profitable business .

What business owner do you know that doesn’t want to make more money online? And for many, online selling is a bit mysterious. If you don’t have a team of people designated to do this for you (if you’re an entrepreneur or freelancer) then Garst’s education and training may be appealing. 

What Garst hasn’t included is her personality/style or mission. It makes this a little less personal than the other personal brand statement examples on this list, but as you can see, it still is clear and easy to understand. 

6. Amy Porterfield

Hi, I’m Amy.

I teach business owners, educators and entrepreneurs the profitable action steps for building a highly engaged email list, creating online training courses, and using online marketing strategies to sell with ease.

Porter clearly spells out who she serves with her services. And she addresses one of the major pain-points for business owners, educators and entrepreneurs… that her actions and ideas are easy! 

As you see, Porter lists several areas of expertise – email lists, online courses and marketing. 

You may also have several areas of expertise or specialty. Just make sure they are crystal clear and specific enough so people understand what you’re talking about. 

7. William Arruda

William Arruda’s personal branding and social media keynotes, innovative training and influential Forbes columns have inspired millions of professionals to bolster their brand, up their social media savvy, deliver greater value to their company and have more fun at work!

Arruda provides personal branding advice in many different forms. And what makes this personal brand statement example different is that he talks about the outcome or results of his services – “bolster brand, increase social media savvy, value to company and more fun at work.”

Who knew personal branding could be so valuable! 

And while this isn’t written in the first person, you can see how it could easily be converted to say “ My personal branding… “

8. Donald Miller

Most companies struggle to talk about what they offer but if you confuse, you’ll lose. My framework helps you clarify your message so customers place orders.

Miller’s message is clear and concise. It should be, messaging is what he specializes in. His personal branding statement (in his Twitter bio) addresses the problem, his solution and the outcome. 

Here’s how you might use a formula based on Miller’s personal branding statement:

This is the problem, and why it’s not good. Here’s my solution/fix and what the outcome will be.  

9. Arielelle Hale

Helping service providers hit consistent $10k+ months w/o working 10k hours/month. 5 Systems Service Providers Need to Grow

I’ll be honest, it was the name of Hale’s company, Allergic To Hourly, that piqued my interest. Her personal branding statement is very specific and she knows exactly who her ideal client is, as she has clearly spelled out. 

She is targeting service providers who need a system to help them maintain a consistent revenue without working tons of hours. 

Niching, or specializing is a powerful way to serve your customers by giving them exactly what they need. 

10. Andréa Jones

Helping socially inclusive brands impact & empower more people using social media.

I don’t know exactly what a socially inclusive brand is, but if I was one, I would be interested. That’s Jones’ target audience. She helps them use social media to increase impact. 

Here’s an example of how concise may not always provide enough information. It’s still good, but more detail might make it better. 

11. Kassy LaBorie

Virtual Training is Here to Stay. Partnering With You to Lead the Way

You may not have heard of LaBorie before. But you know what she does. She’s helping virtual trainers lead the way. 

This personal branding statement sample is kind of catchy and it even rhymes. So if you are looking for another way to help people remember what you do, you may want to use clever word pairing or rhyming. 

Final Thoughts

Businesses and entrepreneurs often hire consultants to help write and refine their personal brand statements, but you can borrow ideas from examples to help you spin your own. 

Landing on the right personal brand statement is sort of like trying on shoes. You’ll know it fits once it’s on or done. In fact, your statement may shift, morph or change as you and your business grow.

Hannah Morgan speaks and writes about job search and career strategies. She founded CareerSherpa.net to educate professionals on how to maneuver through today’s job search process. Hannah was nominated as a LinkedIn Top Voice in Job Search and Careers and is a regular contributor to US News & World Report. She has been quoted by media outlets, including  Forbes, USA Today, Money Magazine, Huffington Post, as well as many other publications. She is also author of The Infographic Resume and co-author of Social Networking for Business Success .

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Personal Brand and Career Development Essay

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Mission, Goals, and Objectives

Target audience, points of parity and difference, cultural dimensions, brand mantra, works cited.

From the point of view of marketing, every employee’s main goal is to sell their own talents, skills, knowledge, and professionalism. The way they approach this task determines their future success as a worker. As proved by the contemporary practices of advertisement and marketing, a product of mediocre quality can become extremely popular and demanded in case it is promoted in a skillful manner.

The same tendency can be applied to people – an individual with excellent skills and knowledge may not get hired if the way they present themselves does not appeal to the hirers, and the other way around, someone with average level of professionalism and lack of experience may be more creative as a marketer, and therefore, get the job easily. The “I” brand concept suggests that the potential job candidate and career builders approach themselves as marketed goods and attempt to turn their own sets of skills and personalities into goods, wanted and attractive to the employers.

The creation of a personal brand means shaping a message and an image for oneself as an individual and a professional (Segran par. 3). The accomplishment of this task requires that the applicants (or self-marketers) familiarize themselves with their target audiences (or consumer base), clarify their advantages and disadvantages, identify their objectives, and plan their actions as to the self-promotion as job candidates and future employees. This paper describes how I see myself as a brand and attempt to incorporate various means for the achievement of higher chances to get hired and develop the desired career.

The mission of my “I” brand is based on self-improvement and actualization. My mission as a professional is to develop a successful career in an organization whose corporate values and philosophy match my own worldviews. The mission will define and direct my overall course in life and remind me of the integrity and aspects of life I believe are the most important. My choice of the workplace will be connected to my individual values, and their consistency will define my suitability and integrity about becoming a part of an organization.

Further, working on my mission, I have to formulate a number of clear goals. First of all, I need to make sure that my level of knowledge and professionalism is high to make myself a match for various organizations. Secondly, I need to position myself as a valuable professional so that the employers are interested in hiring me. Thirdly, my next goal is to make myself visible and researchable for the future hirers. Finally, I require connections and recommendations that would provide me with a wider range of opportunities to get hired and a longer list of companies to apply to.

Each of the goals established above is based on several objectives that serve to guide me. The first goal – the improvement of knowledge and level of professionalism includes such objectives as the acquisition of education, earning a qualification, and self-improvement. The former is achieved with the help of educational institutions, and the latter can be accomplished independently by means of purchasing and reading books on professional improvement, doing online research about the subjects relevant to the spheres of knowledge I wish to improve, and participating in forums to make myself a part of the marketing community.

The second goal – the positioning of self, involves the creation and promotion of my online and offline image. Since many companies tend to research their job candidates’ profiles on social networks, I have to spend some effort perfecting my profiles and making sure that no threats to the reputation of my brand are evident. The information given by my profiles about me, as a person, is to be honest, full, and truthful.

Most importantly, it has to look natural instead of creating an impression that all the data was framed specifically for the employers. In fact, the internet today is an essential and powerful tool for personal branding because reviewing one’s profile the audience forms their opinions based on its content (Segran par. 1). The power of social media is in one’s ability to control and select the information available for the public access and present oneself in the desired way (Segran par. 2).

The visibility of my brand can be achieved not only with the help of social media but also by means of crafting my resume. Since many companies use special programs to select candidates based on the contents of their resumes, I would need to research ways to get through these programs adjusting the wording in my resume. Preparing myself for the interviews, I would need to write down and memorize the key points for my answers to the most frequent questions.

All the means mentioned above will serve to promote such traits as confidence, ability to work under pressure, passion for learning and self-improvement, leadership qualities, excellent teamwork skills, high level of professionalism (both theoretically and practically), responsible attitude towards work, harmonious and diverse lifestyle (healthy practices, care for the environment, interesting hobbies, constant learning, professional curiosity). Building connections I would address my target audience to invest my time and energy with the highest effectiveness.

Any brand is to orient to its target audience that needs to be clearly defined. Attempting to become appealing for everyone would result in a waste of resources and time without producing any results (Patel and Agius 1). Target audience of any brand includes the people with whom the brand plans to interact; if a brand is viewed as a product, then the target audience is the consumers.

Professional Level

The personal brand of a professional is consumed by the employers. That way, my professional target audience will include the organizations and their decision makers. The first step of interaction with the target audience is the definition of their needs to establish a clear connection between the brand and the consumers (Patel and Agius 2).The needs of the organizations in terms of human resources can be researched on their websites and various professional forums. The best option would be to build connections with the actual workers or the organizations to learn about their inner dynamics and the most relevant needs.

Further, based on the researched needs of the employers I would form my business offer – establish a set of qualities and skills I already have and need to emphasize to show my suitability for the organization, learn or improve the required skills and qualities that are not as developed, find a comprehensible and efficient ways to communicate and present the offer. After I am hired, I will work to raise my performance enhancing the areas where I succeed and taking over more complex tasks. Eventually, I will make a new offer to the employers in order to move up the career ladder.

Personal Level

On the personal level, the employers are to be interested in my individual skills to make sure that I could make a good addition to their team of professionals. A good way to become appreciated by the hirers is to view myself and my skills from the point of view of what the employers need, because as stated by Joseph, one’s personal brand can only be successful if one puts the needs of the consumers first (par. 7).

Working on my branding on a personal level and communicating with the employers I should emphasize the qualities and knowledge I have that would be the most interesting for them. For instance, if a company relies on collaborative projects, I need to present my teamwork qualities and experiences such as interpersonal communication skills, conflict mediation, management of resources, collaborative problem solving, loyalty, and reliability.

In addition, to brand thoroughly and honestly, I would need to acknowledge not only my achievements and abilities but also comment on my disadvantages. A high level of self-awareness is required to help me analyze myself carefully, name the features I could work on and think through the ways I could address them. Using teamwork as an example, I am aware that feedback from the peers is crucial for one’s performance management; however, I sometimes fail to ask for a timely assessment from peers feeling uncomfortable to ask people for insights and criticism.

Points of difference are the aspects that distinguish a brand from its competitors. The majority of brands choose the strategy based on points of difference (POD) a marketing approach to provide the consumers with the viable reasons to choose this brand over the others (La Marca par. 1). Researching the needs of my target audience, I would specifically focus on the unfulfilled needs and aspirations as the sources of unmet desires of the company.

My points of difference will be based on the analysis of these needs so that I could emphasize the qualities and skills to address the shortages of my target audience and help it solve the problems. For instance, if an organization is struggling to integrate new software, I can emphasize my IT skills and present myself as a quick-learner who will not only be able to master the new technologies fast but also coach the other employees how to use them effectively.

The point of parity (POP) can be defined as the area where a brand matches the general standards and needs (Aaker par. 3). The marketers often use POP in a combination with POD. For instance, the manufacturers of a laundry detergent in their commercials like to say “it is just as good as the expensive detergents, but it costs less”. Using the two points in a statement like this the marketers emphasize them both.

Applying that to my personal branding I could state that even though I am a young specialist, I am willing to learn and, I work to improve myself as a professional every day, or while I am unable to take over complex tasks, I could accomplish an extra amount of simpler tasks. Besides, the points of parity can be used to reduce the significance of the liabilities when the weaknesses or disadvantages of a brand are on the standard level and are presented as not the strongest sides, but matching all the necessary requirements (Aaker par. 4).

In reference to the power distance index (PDI) dimension, my brand will be likely to begin at the very bottom of the power chain. As a result, I will be surrounded by the people employed from the bottom level, many of whom would aspire to climb their way to the top. Logically, the competition at that stage would be high, and so would be the turnover level. That way, the demonstration of stable high-performance and loyalty would be the key ways to move on further in my career.

The dimension of individualism and collectivism (IDV) is defined by the company’s structure and the choice of work organization. Emphasis on teamwork and group projects will assume the collectivist culture of an organization. The individualistic culture will be signified by the individual assignments. Both of these strategies work well in marketing, and that is why my brand is able to adjust to any of the environments.

Masculine cultural dimension is characterized by a highly competitive environment where assertiveness and high achievements are appreciated the most; whereas feminine culture relies on mutual support, cooperation, and help to the others (The Hofstede Centre par. 3). The marketing industry is definitely masculine by nature as it is based on rapid dynamics, high level of competition between organizations and individual workers. My brand is prepared to deal with high pressure, manage time and resources, work independently and within a team, demonstrate my leadership skills, and show excellent results within the shortest time.

Marketing relies on planning and research, the level of uncertainty avoidance there is very high, and this may be a liability. My brand is prepared to deal with uncertainty avoidance and work out extra plans and do a thorough research to support the risky decisions.

As for the short- and long-term orientation dimension, marketing sphere is certainly seeking for short term benefits from their actions as marketing strategies and campaigns are designed to show results right away. Working within this requirement, my brand is ready to find the most relevant and recent information, interact with the clients and always keep up with the slightest changes in tastes, trends, and interests of the clients.

A brand mantra should not be confused with a commercial slogan or a motto. It is a very short piece of information that includes three to five words only. Brand mantra has to emphasize the specificity of the brand and define it at the same time. The words for the mantra can reflect the brand’s orientation, focus, or points of difference. The three words I chose for my personal brand mantra are “Determination Diversity Improvement”.

This mantra reflects the fact that as a professional I am loyal to my organization and determined to show the best performance. Besides, it states that my skills and abilities are diverse, and that is why I can demonstrate flexibility in the rapidly advancing industry and highly competitive environments. Finally, the mantra points out my focus on self-improvement as a professional and thrive to achieve excellence in my career field.

Aaker, David. Points of Parity . 2013. Web.

Joseph, Jim. Why Every Personal Brand Needs a Target Audience . 2013. Web.

La Marca, Daniela. Points of Difference or Points of Parity: How to Position Your Brand Competitively . 2013. Web.

Patel, Neil and Aaron Agius. How to Define Your Target Audience . n.d. Web.

Segran, Elizabeth. The Authentic Person’s Guide to Self-Branding . 2014. Web.

The Hofstede Centre. National Culture. n.d. Web.

• The ‘I’ Brand in the Aerospace Sector
• Starbucks' Brand Evolution and Redesign
• The Practical Value of Purchasing Power Parity Theory
• Gender parity in higher education
• The art of start
• The “I” Brand, Its Mission and Audience
• I-Bank Brand Goals, Audience, Cultural Dimensions
• Plaza Home Health Services Brand Management
• The Eileen Fisher Brand Repositioning
• Seville’s Branding Strategy: Alma Sevilla Hotel
• Chicago (A-D)
• Chicago (N-B)

IvyPanda. (2020, July 23). Personal Brand and Career Development. https://ivypanda.com/essays/personal-brand-and-career-development/

"Personal Brand and Career Development." IvyPanda , 23 July 2020, ivypanda.com/essays/personal-brand-and-career-development/.

IvyPanda . (2020) 'Personal Brand and Career Development'. 23 July.

IvyPanda . 2020. "Personal Brand and Career Development." July 23, 2020. https://ivypanda.com/essays/personal-brand-and-career-development/.

1. IvyPanda . "Personal Brand and Career Development." July 23, 2020. https://ivypanda.com/essays/personal-brand-and-career-development/.

Bibliography

IvyPanda . "Personal Brand and Career Development." July 23, 2020. https://ivypanda.com/essays/personal-brand-and-career-development/.

10 inspiring personal brand examples and strategies behind them

Discover what a personal brand is and 10 personal brand examples to inspire you. See why you need a brand strategy and statement to reinforce your brand.

• Best Practices

Whether you’re into sweats and sneakers or designer bags, everyone has their go-to style. It’s a highly personal and ever-evolving aspect of your identity and self-expression.

Your style doesn’t stop at what you wear. If you’re a content creator, your personal brand does the same thing: showcase your individuality, attitude and mission. It helps people easily recognize and remember you and what you bring to the table, which is essential in the saturated and competitive digital landscape.

We’ll break down what a personal brand is, why you should develop yours and 10 inspiring personal brand examples to help you make a lasting impact online.

What is a personal brand?

Your personal brand is the story you tell and the way you present yourself to the world. Through your personal brand, you can forge meaningful connections with your target audience and distinguish yourself from the competition. It’s the key to showcasing your unique qualities, skills and expertise.

An effective personal brand offers several essential components:

• Specific knowledge: Your brand should demonstrate an in-depth understanding of an industry or a particular topic, making you a go-to resource for relevant information, is key to a brand.
• Unique perspective: A distinct point of view sets you apart and makes your insights valuable and memorable.
• Authentic personality: Your genuine self should shine through to show followers that your interactions are meaningful.
• Consistent content creation: Regular content keeps your audience engaged and informed and helps establish your authority in your field.

Why should you develop a branding strategy?

A personal brand can help you differentiate yourself in the saturated digital environment, leading to better engagement and an increased follower count. Here are three more reasons to develop your personal brand:

• Credibility and trust: When you consistently deliver value and maintain a cohesive online presence, people are more likely to trust your expertise and opinions.
• Professional opportunities: A well-defined personal brand representing your unique value proposition can open doors to new opportunities, attracting sponsorships and collaborations with creators and brands who align with your values and interests.
• Personal development: Crafting a personal brand often requires a deep self-awareness and understanding of your values, strengths, and goals, which can be a catalyst for personal growth and self-improvement.

10 personal brand examples to inspire you

If you’re struggling to conceptualize your personal brand, here are 10 great individual brand examples from creators’ websites for inspiration:

1. Daphne Oz

A food journalist, television host, and author, Daphne Oz has gained recognition among television viewers for her content. Her posts range from effortless, confidence-boosting culinary creations to health-conscious adaptations, and all of them share her philosophy of living life to the fullest.

Her aesthetic and personal brand has an old-school Hollywood feel, showing audiences what they can expect from her — timelessly elegant style, recipes, and lifestyle advice.

2. Meghan Rienks

An influencer and podcaster, Meghan Rienks’ personal brand is reflected in her color palette, font, fun aesthetic and tone of voice. Her website uses phrases like “XOXO, gossip girl,” which gives us some idea of her target demographic (which overlaps with the show “Gossip Girl – primarily young women”).

Not only does her website design reveal a lot about her personality, but she also carries her brand throughout her social media and website – feminine, relatable and cheeky with a bio on X (formerly Twitter) that reads “ depressed Leo, will bully you .” Her mention of astrology helps draw in her audience again to foster connection with other Leos or astrology enthusiasts.

3. Jessica Yellin

Jessica Yellin is an award-winning journalist whose personal brand is all about sharing important news without the fluff. On her website, she shares her experience as CNN’s Chief White House Correspondent and mentions prominent political figures (like U.S. presidents) who she’s interviewed to enhance her credibility. On her site, titled “News Not Noise,” she clearly describes her mission: using the news to “give you information, not a panic attack.”

4. Kyle Hanagami

Kyle Hanagami is a choreographer whose website and social media accounts represent his laid-back personal brand. His press features and list of A-List singers he’s worked with establish his credibility as a world-renowned choreographer.

Kyle’s mission to “help make the art form light up in every household” is displayed on his website, helping him connect emotionally with his fans and lovers of dance. The background image shows Kyle in a cozy, warm yellow and pink knit, portraying him as stylish and approachable, lighting up the website.

5. Julia Gisella

Julia Gisella is an artist and social media influencer with millions of fans on Instagram, TikTok and YouTube. You can see a cohesive brand design on her website and social media pages, which helps build trust with her audience by reinforcing her digital identity. Her illustrations and painting use similar bright, playful colors to draw in audiences, and the vibrant colors of her branding support this.

6. Daniel Labelle

As one of the top 100 U.S. influencers on TikTok, Daniel Labelle has amassed a following of more than 59 million subscribers across his social media channels. With more than 12 billion views on YouTube, his website quickly directs visitors to his YouTube channel.

The design of his site and brand is simple and matches his fun content, focusing on making people laugh with slapstick comedy and pranks. The same colors, tone of voice, and energy on his site carry over to his YouTube and social media accounts. From the simple but fun color palette to the silly paint splatter on the homepage, Daniel uses his brand to hint toward his humor.

7. Kevin Morby

Kevin Morby is a musician whose personal brand reflects his slightly melancholy style and dark, moody aesthetic.

Consistency is associated with authenticity and transparency. Kevin Morby’s brand is consistent across all channels, his website, social media profiles, and live performances – utilizing similar tone of voice, visual elements and message. As a musician, Kevin’s site uses plain white font to match the vibe of his music.

8. Alyson Stoner

Alyson Stoner is a performer, author and podcaster using her notoriety as a former Disney star to educate people about mental and physical health issues and the benefits of mind-body movement.

Her website and social media channels have a calm, warm aesthetic that’s equal parts playful and relaxing, like her mission, which focuses on mindfulness, movement and motivation. Her tone of voice and message match her personality: vibrant but welcoming, encouraging followers to become part of her online community.

9. Frankie Lapenna

Widely known as “the green screen guy,” Frank Lapenna is a social media influencer and content creator who posts comedic skits.

On his website, his personal statement is “doing things different around here,” and his social media bios say “built differently.” Frank is definitely different – his experiments with the green screen have earned him 1.8 million followers, thanks to a well-defined content niche and his vibrant personality. Even his website’s background video – featuring a reel of him wearing his green screen and several slapstick accidents – helps prove to the audience that he really is that funny.

10. Fred Minnick

Fred Minnick is a wine and spirits writer whose passion for bourbon and whisky is evident from his website’s dark color palette, vintage aesthetic and font reminiscent of a spirit bottle label. This dark, moody atmosphere matches the depths of a rocks glass full of Fred’s favorite spirits: timeless, balanced and sophisticated.

Using branding elements that match the spirits he reviews communicates that Fred, like the brands he works with, is both serious and consistent when it comes to high-quality drinks.

What is a brand statement for individuals?

If you aren’t ready to build a website but want to identify the central values of your personal brand, start by writing a statement. A personal branding statement is like a catchphrase or tagline that expresses who you are, what you do, and what you stand for. It’s a great way to reinforce your personal brand.

Here are two personal brand statement examples that hit the nail on the head:

• “Separating the news from the noise” — Jessica Yellin , speaker, author, former CNN Chief White House correspondent.
• “I believe everyone deserves to feel safe, comfortable and confident in their mind and body.” — Alyson Stoner , performer, mental health advocate.

Frequently asked questions

Next, discover answers to two commonly asked questions about personal brands.

1. How do you write an impactful personal brand statement?

To write a personal brand statement, start by defining your unique skills, values, and passions — tell people what makes you stand out. Then, articulate a clear and concise statement that encapsulates who you are and what you offer. It should resonate with your target audience and communicate your value proposition.

2. What are the types of personal branding?

Personal brand types usually fall into one of these six personas:

• Altruist: Helps others through actions and considerate personal relationships.
• Careerist: Focuses on professional advancement, using platforms like LinkedIn.
• Hipster: Embraces individuality and shares new experiences.
• Boomerang: Shares controversial content to provoke, even when they disagree with it.
• Connector: Unites people through extensive networks driven by creativity for validation and satisfaction.
• Selective: Curates and shares information for specific audiences, renowned for their resourcefulness.

Reinforce your personal brand with Linktree

Fortify your personal brand and make it easy for your followers to find you on various platforms by joining Linktree and including a Linktree URL in your social media bios. It acts as a hub that connects to your entire online presence, making it simple for your audience to access all your accounts and allowing you to effortlessly promote and grow your personal brand.

To learn more about building an irresistible brand , check out the Linktree blog. Find personal website examples , learn how to grow your audience , make money posting on social media and become a paid influencer .

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Personal Brand Statement

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Crafting a strong personal brand statement is essential for establishing a distinctive identity and standing out in today’s competitive world. A personal brand statement succinctly communicates your unique value proposition, skills, and qualities to leave a lasting impression on others. In this article, we present a diverse collection of 30+ personal brand statement examples available in PDF format. Drawing from the fields of brand identity , brand positioning, strategy statements, branding proposals , business branding, and more, these examples will inspire you to create an impactful personal brand statement.

1. Student Personal Brand Statement Example

2. Resume Personal Brand Statement Example

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3. Writing Personal Brand Statement Example

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4. Sample Personal Brand Statement Example

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5. Professional Personal Brand Statement Example

6. Brand Positioning Statement Example

Size: 116 KB

7. Leadership Brand Statement Example

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8. Marketing Personal Brand Statement Example

Size: 126 KB

9. Creative Personal Brand Statement Example

Size: 58 KB

10. Simple Personal Brand Statement Example

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11. Basic Personal Brand Statement Example

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12. College Student Personal Brand Statement Example

13. Personal Branding Statement Example

14. Infographic Personal Brand Statement Example

15. Personal Brand Vision Statement Example

Size: 395 KB

16. Accountant Personal Brand Statement Example

17. Teacher Personal Brand Statement Example

Size: 153 KB

18. Personal Brand Conclusion Statement Example

Size: 422 KB

19. Free Personal Brand Statement Example

20. Leadership Personal Brand Positioning Statement

Size: 169 KB

21. Personal Brand Mission Statement Example

22. Draft Personal Brand Statement Example

Size: 44 KB

23. Personal Brand Vission Statement Example

Size: 37 KB

24. Personal Brand Statement in PDF

Size: 553 KB

25. Generic Personal Brand Statement Example

Size: 242 KB

26. Personal Brand Statement Layout Example

27. Formal Personal Brand Statement Example

Size: 82 KB

28. Personal Branding Brief Statement Example

Size: 647 KB

29. Printable Personal Brand Statement Example

Size: 146 KB

30. Personal Brand Statement Outline Example

31. Complete Personal Brand Statement Example

What is a Personal Brand Statement?

A personal brand statement is a concise and compelling declaration that defines who you are, what you stand for, and what you offer to the world. It encapsulates your unique skills, qualities, values, and aspirations, effectively communicating your personal brand identity. A well-crafted personal brand statement establishes a strong foundation for building your reputation, attracting opportunities, and differentiating yourself in your personal and professional endeavors.

How to craft a a Powerful Personal Brand Statement

Crafting a powerful personal brand statement requires self-reflection, clarity, and strategic thinking. Follow this step-by-step guide to create an impactful personal brand statement that captures your essence.

Step 1: Understand your values and passions

Reflect on your values, passions, and what truly motivates you. Consider the activities or causes that ignite your enthusiasm and bring you a sense of fulfillment. These insights will form the foundation of your personal brand statement.

Step 2: Define your unique strengths and skills

Identify your unique strengths, skills, and areas of expertise. Reflect on the qualities that set you apart and make you valuable to others. Consider past accomplishments and experiences that highlight your capabilities.

Step 3: Identify your target audience

Determine who your target audience is and what they value. Understand their needs, preferences, and the specific challenges they face. Tailor your personal brand statement to resonate with your target audience and address their concerns.

Step 4: Craft a compelling statement

Combine your values, passions, strengths, and target audience insights to craft a compelling personal brand statement. Make it concise, authentic, and impactful. Focus on expressing the essence of your personal brand in a way that captures attention and leaves a lasting impression.

How does a personal brand statement relate to a professional brand?

A personal brand statement is a foundational element of your professional brand. It articulates who you are, your unique strengths, and what you offer professionally. It serves as a guide for aligning your professional endeavors and establishing a consistent brand image.

Can personal brand statements evolve over time?

Yes, personal brand statements can evolve as you grow personally and professionally. As you gain new experiences, skills, and insights, you may refine and update your personal brand statement to reflect your evolving identity and aspirations.

How can a personal brand statement be used effectively?

A personal brand statement can be used across various platforms and situations, including resumes, LinkedIn profiles, networking events, interviews, and personal websites. It serves as a powerful introduction and a way to differentiate yourself from others.

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How to Build a Personal Brand (Using A Simple Framework)

In this article, we’ll walk you through a step-by-step framework for building your personal brand.

Content Writer @ Buffer

In a study to understand why certain individuals (called “ Visible Experts ”) suddenly rose to become top voices in their fields, Hinge Marketing found that most of them were no more skilled or talented than others in their profession. What did make them different was how they communicated their work.

At its core, that’s what personal branding is – the cumulative efforts to communicate an individual’s work. In this article, we’ll walk you through a step-by-step framework for building your personal brand.

What is a personal brand?

The term personal brand means different things to different people – this is especially clear in the series of interviews for our series on the topic, Social Proof . To Steph Smith , it means intentionally pursuing projects that shape how people perceive her. And to Katelyn Bourgoin , it means sharing the lessons from her daily work in relatable ways for her audience.

The common thread is that all these people put a concerted effort towards letting people know what they were working on, usually in an effort to build expertise and visibility in their respective industries .

Beyond wanting people to know, personal branding also allows individuals to participate in opportunities that might otherwise be closed to them. For a personal take on this, I’ve been invited to speak on a few podcasts and featured in blogs because I was vocal about my work on LinkedIn. I can’t say whether or not I would have gotten these opportunities without the effort to be visible, but it definitely didn’t hurt.

Personal branding also means an individual’s work and reputation truly speak for them, even when they can’t influence decision-making. This especially applies to job-seekers, who might be allowed to skip an application process because their work is trusted.

A 5-Step Framework for Personal Branding

So, yes, building a personal brand can be a great way to establish yourself as an expert in your field, grow your network, and attract new opportunities. But where do you start?

I wanted to tell my story of what I’ve done with my personal brand and what I’ve noticed in others but in a repeatable framework. So I found five words (in a fun, easy-to-remember cadence) that fit each step: Pinpoint, Build, Project, Boost, Judge (or P-B-P-B and J) .

Anyway, here’s a five-step framework for building a personal brand.

Pinpoint, or identify what makes you, you

What do you want to be known for? What are you currently known for? How can you start to bridge that gap? These are some of the questions to ask yourself when you decide to take your personal brand seriously.

Start your personal branding journey by pinpointing your unique strengths and passions. The theme of this phase is self-discovery – a crucial element of building an authentic personal brand that resonates with your audience. But, unlike content creators or business brands, there’s no clear thread drawing your audience to you. You’ll have to dig deep and reflect on your experiences, personal interests, skills, and values.

Take advantage of personal (peers and mentors) and impersonal (personality tests like the Enneagram Test ) to gain insights into your strengths. The repeated strengths can form the foundation of your personal brand and give you a competitive edge in your field.

Once you identify some of the things that you want to build your brand on, consider adapting Shaan Puri ’s Pillar Branding exercise for better visualization.

Ultimately, your personal brand should be fueled by the things you care about, especially topics and values. Your chosen pillars should excite you to share content and engage with your audience consistently so you keep growing.

Remember: you’re not tied to one thing – people change, as do their goals and interests. Elements of your pillars might change (like if you switch industries) or not feel right (you’re focusing less on social media and more on a community). You can pivot at any time, so feel free to play around with different topics and content formats and speak to multiple audiences till you find what works for you.

Build, or define the system that powers your personal brand

There’s a lot of initial excitement when you want to start something new, but it’s normal and even expected for your energy to flag at some point. However, the last thing you want to do is lose your momentum and all the effort you’ve put into building your personal brand.

Personal branding is a marathon, not a sprint, so you need to keep a healthy pace, and the best way to do that is by building a system. Words like systems and processes may sound tedious, but they’re the backbone of anything that works consistently – and that’s what they can do for your personal brand.

In this phase, you're determining your unique brand image and voice that stands out in the digital space. Some people like Adam Ellis create a distinct visual identity to represent their brand. Others have adopted styles of speaking or writing that make them easily identifiable (GaryVee)

The common thread is a consistent communication style across all platforms. A great way to keep this consistency is by adapting one idea for multiple platforms, aka content repurposing.

Authenticity is key to building trust and credibility with your audience. So, ensure your digital persona aligns with your authentic self . Your online persona should be a true reflection of who you are offline. Jayde Powell is a great example of keeping her online persona consistent with who she is offline.

Project, or put yourself out there

Now comes the part that’s either going to be the easiest or hardest, depending on how you look at it. Simply put, building your online presence = creating valuable content + actively engaging on various digital platforms.

The problem is that most people don’t think they have anything to say (you do) or anyone to say it to (you’d be surprised).

• Write online : The best way to establish authority in your field is by sharing insightful writing, usually through articles, blog posts, or newsletters . Getting your name out there in smart, thoughtful writing achieves two things: builds your credibility and creates a . You don’t have to set up a whole website or blog either – you can pitch your ideas as guest posts to news platforms or even Buffer’s blog . Many of our Social Proof interviewees incorporate writing in their personal branding, one way or another.
• Use social media to connect with your audience and share your story : Harness social media to connect with your audience and share your story. Whether it's Twitter, LinkedIn , or TikTok choose platforms where your target audience is most active. A great example of using social media to its fullest is Matt Navarra , a consultant well-known for being on the pulse of all things happening in the social media industry. Aside from sharing updates via Twitter, he also runs a newsletter and paid community, each sharing progressively deeper insights. In all of this, he consults with brands on their social media strategy.
• Use speaking engagements to showcase your expertise and reach a wider audience : Look for speaking engagements, such as webinars, podcasts, or industry events that are popular or relevant to your personal brand. These provide a platform to showcase your expertise, reach a wider audience, and strengthen your brand image. Although most of them prefer to take on people with an established presence as guests, it doesn't hurt to reach out or make note of these platforms so you have them on hand when you’re ready to pitch.

If you’re ever stumped for ideas on what to say, consider starting by:

• Commenting on what’s happening in your industry . This can be as simple as one or two sentences on recent, relevant news or observations you’ve made from general patterns. If you don’t know what these patterns are, identify thought leaders in your industry (a quick LinkedIn search for your industry/preferred topic should pull up some immediate follows), see what they’re writing about, liking and commenting on, then write your own take agreeing with or countering their arguments.
• Taking simple concepts and expanding on them . One rule of thumb I have as a writer is that I never assume I’m going too simple with my content. You’d be surprised how many people aren’t aware of things you view as common knowledge. You can create further content based on any comments and questions you get on your posts, resulting in an endless snowball of ideas for you.

Over time, ideas will come to you more naturally, and your problem might become holding onto them. Capture your ideas so you always have a pool to work from and turn them into content.

Boost, or take your sharing from passive to active

At this phase, you’re no longer just sharing what you create and hoping people see it – you’re actively letting everyone know your work exists.

Boosting your brand is about consistently offering value and nurturing relationships with your audience. This is where the word “networking” comes into play for personal branding. Effective networking can open up new opportunities, extend your reach, and lend credibility to your personal brand.

You can network in different ways – attending industry events and participating in online communities are popular options. The idea is to become known or visible , so make the following tactics part of your personal branding routine:

• share others’ work across social media
• comment on insightful content from fellow professionals on LinkedIn or Twitter
• answer questions in your niche communities on Slack or Discord

As you take your sharing from passive to active, think carefully about your values – the ones you outlined in the “Pinpoint” phase. Based on these values, determine what you will say, how you will say it, and who you’ll be associated with. If you want people to perceive you as offering straightforward advice on personal finance, clickbait titles probably shouldn’t be part of your approach. You can’t appeal to everyone, but you should be comfortable with the people you do attract.

Judge, or review and refine your personal brand

As your life and career ebb and flow, review your goals and approach to personal branding to determine if you’re happy on your path or want a change. Part of reviewing your approach involves seeking feedback which is crucial for improvement.  Regularly ask your peers, mentors, and even your audience for their thoughts and incorporate their suggestions where relevant.

While reviewing, you might decide to continue pursuing growth in your career Fadeke Adegbuyi or take the entrepreneurial approach and start a business like Tori Dunlap . Sometimes, you may realize you need to adopt a new content format, like adding TikTok to your Twitter + newsletter strategy.

Continually refine and improve your brand based on feedback and changing trends. Polishing your brand involves continuous improvement and staying relevant to your audience.

Or, you know, just be yourself

Personal branding is just a term to encapsulate all efforts to put your work out there. As much as people make it seem like there is, there are no hard and fast rules for how you should do it. So whatever you want to let people know that you’re an expert in or really enjoy, share it – there’s someone out there waiting for your perspective.

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A New Approach to Building Your Personal Brand

• Rachel Greenwald

How to communicate your value to the world

For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing yourself.

In this article a branding thought leader and a professional dating coach present a guide to creating your personal brand. It’s an intentional, strategic practice in which you craft and express your own value proposition, and it involves seven steps: (1) Define your purpose by exploring your mission, passion, and strengths, and thinking about whom you want to make a difference to and how. (2) Audit your personal brand equity by cataloging your credentials, doing a self-assessment, and researching how other people view you. (3) Construct your personal narrative by identifying memorable, resonant stories that will best convey your brand. (4) Embody your brand by paying attention to the message you’re sending in every social interaction. (5) Communicate your brand through speeches, social media, the press, and other channels. (6) Socialize your brand by getting influential people to share your stories. (7) Reevaluate and adjust your brand by doing an annual audit to find deficits to fix and strengths to build on.

This process will not only allow you to better control your image and the impact you have on the world but also help you uncover and share the unique abilities you have to offer it.

Much of professional and personal success depends on persuading others to recognize your value. You have to do this when you apply for jobs, ask for promotions, vie for leadership positions, or write your dating profile. For better or worse, in today’s world everyone is a brand, and you need to develop yours and get comfortable marketing it.

• Jill Avery is a senior lecturer of business administration and the C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School.
• RG Rachel Greenwald is a professional matchmaker and dating coach. She’s also an executive fellow at Harvard Business School.

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14 Fantastic Examples of Personal Branding Statements

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Having a  personal brand  offers plenty of  competitive advantages  whether you’re a  founder of a startup , an  executive , or an entrepreneur. It’s an essential piece if you want to grow your business.

When creating a strong personal brand, one of the first things you need to have is a personal brand statement. 

This short piece about your personal brand has a great impact on all your branding efforts. Thus, it’s crucial that you craft an effective statement.

And what better way to inspire you than to take a look at actual  personal brand statement examples  of individual brands?

In this list, we rounded up 14 fantastic personal brand statement examples to get your creative juices flowing. But before we delve into the examples, first, let’s define what is a personal brand statement.

What is a Personal Brand Statement?

A  personal brand statement  is a 1-2 sentence that sums up your brand. It explains what you do (value), for whom do you do your work (target audience), and how do you do it (unique selling proposition). 

Your statement is a distinctive part of your  personal brand  that is unique to you. 

It should convey the value you provide to your audience in a concise way, all while maintaining a certain level of intrigue to keep people interested in what you do.

Think of it as a tagline, catchphrase, or slogan about you.

Your personal branding statement is one of the first things that people will associate with you. 

It can be a defining factor whether your audience will want to learn more about you or just leave your website or social media without doing your desired action.

Thus, it is important that you take your time crafting a strong personal branding statement.

To better understand what it is and how it should look like, let’s take inspiration from some of our favorite personal brand statements below.

Personal Brand Statement Examples

1. “be a unicorn in a sea of donkeys.” –  larry kim.

In the search marketing world, Larry Kim’s name is forever synonymous with unicorns.

The founder of Wordstream and Mobile Monkey is playful but gets his message across: “Be different.” In the marketing industry filled with companies promising you results, many fail to deliver. 

But there’s always that magnificent unicorn that shows up now and then, so better ride it.

True enough, Larry’s statement being different from his peers make it a “worthy” unicorn to be included on this list.

Takeaway:  Be unique. Aim for your personal brand to stand out from the crowd because that’s the whole point of creating your own brand.

2. “Empowering ridiculously good marketing.” –  Ann Handley

Here’s another example of being unique.

Ann Handley, WSJ best-selling author and a digital marketing pioneer, chose to describe her work casually, empowering “ridiculously good marketing.” 

Not many marketers would dare craft their personal brand statements like how Ann did, and this is exactly the point why she’s on this list.

Ann delivered her statement in an unconventional way—with a casual tone—which makes her stand out. 

She does not only make it clear that she’s good at her job, but she also hints at how comfortable it is working it with her.

Takeaway:  Pay attention to the tone of your statement. It can dramatically affect how people will perceive your message.

3. “Create less content. (It’ll be fine! I promise!)” –  Brittany Berger

Challenging popular ideas is another way to stand out. Clearly, content marketer Brittany Berger knows this, which she applied to her personal branding statement.

In digital marketing, you’d often hear experts advising brands to create more content. But Berger thinks otherwise.

She understands how exhausting thinking about filling in a content calendar. 

So, rather than creating new content and getting caught up in the content creation treadmill, she promotes creating less content. 

She encourages her audience to effectively use their existing content instead to get more success from less effort.

Takeaway:  Swim against the tide when you have different ideas that you can actually justify.

4. “Do you want more traffic?” –  Neil Patel

A personal branding statement doesn’t have to be a statement. It can take other forms too, like a question. Just look at how Neil Patel, one of the leading online marketers today, did his statement.

In marketing, asking questions is arguably one of the most powerful ways to pique people’s curiosity. It appeals to your audience’s desire to learn and understand, to improve and grow, and most importantly, to solve problems.

Neil’s statement may be a simple question, but it works because it appeals to his audience. This is especially true given his reputation to get his clients more traffic.

Takeaway:  Spark curiosity. A personal brand statement needs to catch attention, and one way to do it is by piquing your audience’s interest.

5. “I build and grow SaaS companies.” –  Sujan Patel

So far, we’ve seen unique and creative personal branding statements work their magic. But there are times a straightforward approach works too. Sujan Patel’s statement is a good example.

Sujan is a reputable marketer focusing on growing SaaS companies from the ground up. That’s what he does best, and that’s basically what he wants to tell everyone who visits his site.

His statement is direct but bold. He makes it clear that he does not only help in the growth of SaaS companies. Rather, he’s responsible for the growth of those businesses.

Takeaway:  Tell what you do best and be bold about it. This kind of personal brand statement is easy to understand while immediately catches attention.

6. “Real life on a budget.” –  Jessi Fearon

Jessi Fearon’s brand statement is short, but it’s clear and concise enough to send the message.

Running a personal finance and budgeting blog, Jessi aims to help people plan their budgets more effectively. 

And she takes her advice from her real-life failures and successes with money to share with everyone. Thus, her personal branding statement.

Sometimes, personal brand statements don’t have to be long and overly creative. Even a simple statement has its own charm.

Takeaway:  A short and clear statement works. Properly conveying the message should always be the priority.

7. “Practical help for freelance writers” –  Carol Tice

Carol Tice is a six-figure freelance writer who founded the writing blog, Make A Living Writing. The tagline on her website is simple, concise, and straight to the point.

But what makes her statement great is it targets a specific audience: freelance writers.

By mentioning a specific audience, Carol’s personal brand statement makes it clear who will benefit from the “practical help” she offers. 

Her choice of words also makes it apparent what she can bring in to your table. In this case, actionable tips for struggling freelance writers.

Takeaway:  Make sure to target a specific audience. The best personal brand statement resonates because it’s directed to the intended audience.

8. “I believe in you… Now you must believe in yourself.” –  Dave Nelson

A personal branding statement isn’t always about you. It is also about your audience. So, talk about them. Talk to them.

Dave Nelson’s statement just did that. As a personal trainer who struggled with obesity, he taps into his audience’s deepest concerns: lack of self-esteem. 

Then, he encourages them to believe in themselves.

Not only it is empowering, but he puts his audience’s struggles into his mind and connected with them. That is what makes his statement more compelling.

Takeaway:  Talk to your audience. Your personal brand statement is your first (and can be your last) chance to connect, so make it speak with people.

9. “The world needs that special gift that only you have.” –  Marie Forleo

From one inspiring statement to another, Marie Forleo’s personal brand exists to encourage people to build their dreams. 

Whether it’s creating a business or the life you love, you have that special gift that the world needs.

Her brand motivates people to create just about anything. And as a passionate entrepreneur, her statement is an inspirational message for aspiring entrepreneurs and creatives.

As the host of the award-winning show MarieTV, Marie sure does know how to use her wisdom to inspire her audience to become the person they most want to be.

Takeaway:  Inspire your audience. Because the most successful individuals make a difference in the lives of their followers.

10. “Travel smarter, cheaper, longer. Where do you want to go?” –  Nomadic Matt

In #9, we talked about the importance of involving your audience. Here’s another example to emphasize our point.

Nomadic Matt is a passionate traveler. In his blog, you’ll find tips and resources so you can travel “smarter,” “cheaper,” and “longer.” Because that’s exactly what his target audience wants to know.

Matt’s statement makes good use of his audience’s pain points to capture their attention. 

Followed by a leading question as a call to action, this personal brand statement is clearly intended to appeal to his audience.

Takeaway:  Address your audience’s pain points. Use these pain points to highlight your brand’s value.

11. “Be a blessing.” –  Tony Robbins

Tony Robbins is a renowned entrepreneur, life and business strategist, and NY Times author. But above all, he is a philanthropist. 

And his short yet clear personal branding statement perfectly sums up what he does: help people.

As a prominent life coach, he made it his mission to help transform lives. How? He guides his audience to live purposeful lives by being a blessing to others. 

This is because he believes that “The secret to life is giving,” and it translates well on all his social media profiles.

Tony’s statement is simple but clearly conveys his philanthropic message to everyone.

Takeaway:  Be helpful. Personal brands sincerely aiming to help their audience creates genuine connections.

12. “50% Marketing, 50% Geek – 100% Social Business Results” –  Pam Moore

Marketing Nutz founder and CEO Pam Moore’s statement tells a lot about her character. She claims to be half geek, half marketing, which lets you know she’s a dedicated marketing consultant who can deliver results. 

Also, the fun tone here hints that she’d be comfortable to work with.

This personal brand statement reflects Pam’s personality. By showing her personality in her statement, it makes her brand more relatable, authentic, and unique.

Takeaway:  Show your personality. Personality creates individuality, which can make your personal branding statement unique.

13. “It’s time to unleash your epicness.” –  Felicia Hatcher

“Epicness” may not be a real word, but it made Felicia Hatcher’s brand statement a real winner that deserves a spot on this list.

Just like how Felicia’s inspirational speeches touch our emotions, her statement also taps deeply into our desires of becoming epic. Why not? You know you can be epic, too.

With her careful choice of words, her statement conveyed a more impactful and memorable message. And it’s clever how this lone word was designed to appeal to the younger generation of innovators whom she hopes to inspire.

Takeaway:  Choose your words carefully. Even a single word can make a huge difference in how effective your statement will be.

14. “Learn how to scale your influence at startup speed.” –  Adam Enfroy

Adam Enfroy is a blogger who helps online entrepreneurs scale their influence at startup speed, which is clearly defined in his statement.

But what makes his statement even catchier is his use of numbers and social proof. Throughout his career, Adam has built a large subscriber base of 500,000 monthly readers. 

He knows it is impressive, and that it will help boost his credibility. Hence, he made the smart move of mentioning those numbers on his personal branding statement as social proof.

Takeaway:  Use social proof and numbers. People are likely to perform your desired action if other people are doing it.

Bonus Statement: “Super charge your company’s brand. Grow reach. Build trust. Boost sales.” –  Steven J Wilson

Finally, this list wouldn’t be complete without my own personal brand statement.

In this statement, I tapped on my target audience’s desire to improve their brands, i.e., grow their reach, build trust, and boost their sales. It is a simple and direct method to inform busy brand CEOs, founders, and entrepreneurs about the value I offer.

Takeaway:  Offer value. The best personal brand statement clearly tells how you can help your audience.

We hope the examples above have inspired you to write your personal brand statement and got your creative juices flowing. In the next section, learn how you can craft an attention-grabbing, memorable, and engaging statement.

How to Write an Effective Personal Brand Statement

Based on these examples, we have identified key elements that  make an effective personal brand statement .

Use these personal brand statement examples for leaders like yourself to answer the following questions:

• What are you an expert in? (The value you offer)
• Who are you trying to help? (Your target audience)
• What sets your personal brand apart? (Your unique selling proposition)

Personal brands struggle to create a statement because they are not being clear on the answers to the questions mentioned above. Once you have answered them, you’ll find it easier to craft your statement.

Now, let’s start writing your personal brand statement with this step-by-step guide:

Step #1: Identify your unique proposition

List down your attributes. It can be your qualities or skills that let you do your work effectively.

Then, choose the top three attributes from the list.

The goal here is to find the things that make you unique from the competition, just like how Sujan Patel and Pam Moore did in examples #5 and #12.

Step #2: Define your audience

Whom do you offer your help? It can’t be anyone. As they say, if your content is for everybody, then it is for nobody.

Hence, be clear on who your target audience is.

As we have mentioned above, half of your statement is about your audience. Address their pain points, converse with them, and highlight how you can help them.

Learn from Carol Tice, Dave Nelson, Marie Forleo, Nomadic Matt, and Tony Robbins’ personal brand statement examples.

Step #3: Inject your personality

Showing your personality makes your personal brand statement unique.

Be it in your choice of words or tone of your statement, it creates that individuality that makes you stand out from the crowd.

Ann Handley, Brittany Berger, and Felicia Hatcher crushed it in this department.

Step #4: Make it memorable

Finally, make your statement memorable.

Leave out the fluff and jargons and word your statement that is easy to remember.

Create a balance between clarity and creativity to ensure you get your message across. Just look at Larry Kim and Jessi Fearon’s personal brand statement examples above.

Best Ways To Use Your Personal Brand Statement

There are plenty of ways to use a personal brand statement.

While some are obvious, there are also some ways that can help you stand out and create memorable interactions with potential customers or employers.

Let’s explore a few options that will allow you to maximize your newly created branding statement.

Filter Opportunities

Once you have a clear idea of who you are, what you stand for, and who you serve, you can use your personal brand statement as a guide for the types of opportunities you should pursue.

It helps keep you align with your mission and limit shiny object syndrome or taking on clients that will frustrate you and never be satisfied.

Let’s say your personal brand statement is “I’m a customer service consultant who helps small businesses build better relationships with their customers.”

If you receive an opportunity to work with a business that is looking for more of a communications consultant , you can easily filter out that opportunity since it doesn’t align with your ideal client goals.

By using your personal brand statement as a filter, you can ensure that you’re staying true to yourself, your values, and your mission, while also attracting the right opportunities that will help you achieve your business or career goals.

Elevator Pitch

Use your personal brand statement as the foundation for your elevator pitch.

An elevator pitch is a short speech that explains who you are, what you do, and why you do it in 30 seconds or less.

It’s called an elevator pitch because it’s the amount of time you have to make an impression on someone during an elevator ride.

Incorporating something memorable, like your personal branding statement, in your elevator pitch can make you stand out even more.

In addition, be sure to highlight the benefits that you offer and how you can help them achieve their goals.

By doing this, you show that you’re not just focused on yourself, but you genuinely want to help them succeed, which can lead to stronger and more meaningful connections.

Personalized Gifts

You can use your personal brand statement to create personalized gifts for your clients, partners, or team members.

This personal touch can show that you value your relationship with them, leading to increased loyalty and positive word-of-mouth marketing.

To elevate your relationship, think beyond the mug or pers.

Do your research and find out what they are into and create a personalized gift that is unique to their interest.

The effort you put in here will be remembered.

Personal Branding Statement Case Study

A person whose personal branding statement helped them achieve their business goals is Gary Vaynerchuk .

He is a successful entrepreneur, author, and speaker who built his personal brand around the concept of the hustle and providing value to his audience.

His personal branding statement, “Legacy is greater than currency,” reflects his core values and mission.

By building his brand around this statement, he has been able to attract a large following of entrepreneurs and marketers who are interested in his advice on building successful businesses.

Gary Vaynerchuk’s personal branding statement has helped him create a brand that is easily recognizable and trusted by his audience across many different platforms.

As of February 2023, Gary Vaynerchuk has over 10 million followers across social media platforms such as Twitter, Instagram, and LinkedIn. He has over 2 million followers on Instagram, over 3 million on LinkedIn, and over 2.5 million on Twitter. He has also built a significant presence on YouTube, with over 2 million subscribers to his channel.

Gary Vaynerchuk is listed in the Top 100 Most Followed Person on Instagram,” which encapsulates his different business ventures and achievements.

By consistently delivering value to his audience through his content, speeches, and products, he has been able to build a successful business empire that includes a media company, a wine business, and a venture capital fund.

In this digital age, using any of Gary Vee’s tactics can help you in building your career, business, or brand awareness.

Power Up Your Personal Brand Statement With These Tips

• The best personal brand statement is clear and concise, about 1-2 sentences.
• Focus on your audience’s pain points and how you can ease that pain. Always think about how you can benefit them.
• Be authentic. Only use superlatives like “leading marketer” or “best-selling author” if you are actually one.
• Make it conversational. Direct your message to the right audience.
• Use social proof and numbers when possible. This increases your credibility.
• Test your statement. Try telling it to a friend if the statement can get the message across. Ask for feedback.
• Be ready to pivot. Your statement like most things may need to be adjust to make sure you are getting your message across. If it seems like your statement is confusing or misunderstood then revise it.
• Speak Your audiences language. Use  personal branding tools  to help you understand what’s important and how you might need to pivot.
• Shorten the learning curve and get quicker results with a  personal branding consultant .
• Just Get Started!

Now, Start Writing Your Personal Branding Statement

Do you feel like working now after seeing the leadership brand examples above? Let those creative juices flowing and start writing your first draft.

Make sure to follow the steps and tips above to craft an effective personal branding statement. Also, feel free to reach out to us if you need more help creating your statement.

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• Corporations

Personal Branding

Updated 28 September 2023

Subject Corporations ,  Marketing

Downloads 30

Category Business

Topic Company

Personal branding

Personal branding is the unique way that one presents themselves to the world including their employer, colleagues at work, friends, and relations. It is that image that a person will have on their mind as soon as someone mentions your name. The first time I heard the word "personal branding" I was not sure how it applied to me. My previous understanding of branding was with reference to products and organizations. It felt awkward that I had to do some branding on myself. Nevertheless, over time I have learnt that personal branding is important. It provides opportunities that would otherwise be inaccessible. Some of the best platforms to practice personal branding and networking are social media networks such as Twitter, Facebook, and LinkedIn. These platforms give one an opportunity to build or improve their online presence.

Benefits of networking and personal branding

The first benefit of networking and personal branding is that it gives one an opportunity to build great relationships. A popular English saying states that "man is not an island." True, because we cannot exist or even excel on our own. We need people around us to build us up, mentor us, correct us, and encourage us in this life. A good personal brand will attract people to you and provide a basis for starting lasting relationships. Another importance of personal branding and networking is that it connects people to many job opportunities, opportunities to engage in charity and volunteer work, and an opportunity to link up with people who are miles away.

Ways in which I have started focusing on to improve my brand and cease networking opportunities

First, I have created a LinkedIn account. As soon as I did, LinkedIn was gracious enough to make suggestions of people in my career field or those I went to school with that could be on my friends list. I really like LinkedIn for various reasons; (1) it provides a great networking string for all members, (2) it provides some free training in different areas such as management, soft skills, and leadership among others and (3) LinkedIn suggests job opportunities that match a person's profile.

Secondly, although I have had a Facebook account for a while now, I did not know that employers used the profiles to analyze job applications. Hence, I recently edited my profile to include interests that are related to my dream job. I have also included the volunteer programs that I have engaged in so far, summer jobs that I have done, and the books I have read or that I am reading among other personal branding related items.

Thirdly, my Twitter account is active. I am keen on whom I follow and the "following requests" that I approve. More specifically, I am keen on following organizations and people that are in my career field and those who will improve the value of my profile. By improving the value of my profile I mean people with a high following, who have integrity, who have excelled in their careers and who have big dreams that motivate me to have even bigger dreams. Essentially, I have resolved to associate with strong brands to become an even stronger brand. I am also keen on my posts to ensure that I only tweet relevant, knowledgeable, and thoughtful posts.

I have learnt to avoid missteps in my social media interactions because employers have started using LinkedIn profiles to assess the capabilities of would-be employees. Networking involves building your brand and managing relationships. I am currently doing my best to build a great personal brand!

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Personal Branding Examples that Build Success for Students

How to Develop a Personal Brand for Students

What do you want people to know about you? How do you want them to remember you? Think about these things carefully, then set about developing a brand for yourself. If you are feeling stuck with some of these questions, we are to help!

We use career assessments at Campus to Career Crossroads to help clients know their superpowers and how to incorporate them into personal branding materials. 

You can also get some ideas by researching your desired industry and following experts in your field. What do you notice about them? Their hardworking persona? Their savvy creatives? One of our favorite marketing experts and influencers is Neil Patel. He understands the power of personal branding.  

Use these guidelines and the following ABCs to grow your online presence and professional network .

Create Personal Branding Pillars

Personal branding for students does not have to overwhelm you. One of the simplest ways to establish your brand is to identify three superpowers you possess. Career assessments can provide the GPS to discover your key interests and attributes. They often have statements that may seem subtle but can include: 

• Enjoy persuasive activities and for tasks involving numbers. Most people score high on one or the other.
• Unique blend of people skills, patience working with others, quality control, and attention to details.

Once you have your superpowers identified, now comes the fun part. Create a branding mood board. A mood board can be a collection of numerous visual elements — pictures, colors, fonts — that inspire your brand and help shape what kind of message you put into the world. 

You probably see ideas like:

• Social media accounts you follow 
• YouTube videos
• LinkedIn profiles for people or companies in your desired industry
• Pictures on Instagram

Save and bookmark all of the content and images that connect with you to help you sort through fonts, colors, and branding materials that fit your brand.

Personal Branding for Students 2023 Trends

Did you know that personal branding followed trends? It does, even for students! It is a good idea to keep up with the latest trends on fonts, colors, logos, and websites. You do not want to look outdated before you start designing your personal brand. 

Let us take a look at three trends in 2023.

Personal Branding Paper Rules

Did you know there are ten billion business cards printed monthly? While we live in a digital world and can exchange information through our smartphones, the electronic transfer of information lacks a personal connection. Business cards allow you to remember how and when you connected with a person.

Also, make sure you have branded stationery cards. Mailed thank you cards can set you apart from the competition after job interviews. Employers notice after receiving a thoughtful thank you note in the mail. 

Think about the details, such as the paper weight for these cards. It leaves an impression when you hand someone a business card or they receive your card in the mail. Upgrading to a luxury paper will not cost much more and lets people know you take your brand seriously.  

QR Codes are Back!

QR codes are the perfect tech-savvy way to direct people to additional information about you. Looking to share your famous YouTube channel, website, blogs, or electronic portfolio? QR codes can easily be designed into the back of a business card, stationery card, or even your LinkedIn background banner image.

Video is King for Personal Branding

Videos are an opportunity to separate your personal brand as the demand to consume videos has not slowed down from 2022 . Your iPhone has amazing capabilities to record, edit, and even add captions.

Video marketing can personalize your brand like no other type of marketing. Video will help you foster and deepen relationships. The possibilities for leveraging videos in your personal branding are endless. You can:

• Create an introduction video describing your strengths and job search goals.
• Start a YouTube channel to showcase your professionalism and expertise.
• Create a  LinkedIn Cover Story to personalize your LinkedIn profile.
• Create a video to connect or follow up with a hiring manager.
• Make a thank you video.
• Ask a reference to make a video to speak about your character and strengths.

Your video rehearsing will help you fine-tune your elevator pitch and improve your overall messaging to future potential employers .

Developing strong video skills will serve you well — video résumés will be prevalent very soon.

How would you describe your personal brand? Does your personal brand scream, “Put together, polished, and ready to tackle anything?” 

Or is it more of a “sweatpants, tousled hair and wrinkled term papers” kind of brand? Remember, your personal brand involves everything that shapes how people view you, including your friends, colleagues, professors, and future employers. Let’s say you wear a wrinkled shirt to every job interview . That would have a negative impact on your brand. 

So. Answer honestly. Do you have an appealing personal brand as a student or do you need to work on your appeal just a little more?

B: Business Cards

In addition to bursting at the seams with your logo, your business card should reinforce your brand authority. Think of business cards as another first impression to create opportunities! Do not leave the back of your business card blank — this is prime branding real estate. The back of the business card should always convey a key message or two about your brand.

Let’s say a marketing manager totes around your business card after an interview, then offers it to a hiring manager at another company. Who knows how far that business card can travel?

Another pro tip is to leave a business card with your professors each semester (you are visiting them during office hours, right?).

Your professors are often gatekeepers to internships and professional opportunities. Happy alumni often reach back to a favorite professor to inform them of hiring opportunities before they contact the career services office. The majority of students never connect or take the time to leave a business card with a professor to be top of mind when opportunities arise.  

C: Contacts

You must build key relationships as part of your brand. Start in college with the alumni office. Wow, is that a great group of people with an enthusiasm for their alma mater! What a great place to start building up your contacts!

Many students do not really know how to build up their network. They feel uncomfortable reaching out to people they do not know and skip attend networking events. You should always continually build up your network, no matter where you are in your career.

Be sure to track your contacts. A Google Doc can work wonders to keep track of all their important details such as phone number, email address, company info, and even a note mentioning where you met them. Be sure to send a thank you and keep in touch regularly with your contacts. This will keep you and your personal brand fresh when leveraging your contacts for internship or job opportunities.

D: Design Elements (of Personal Branding)

You may first think of only tangible elements of personal branding — not a warm handshake and friendly smile. However, the tangible elements also matter. 

Your brand will always have tangible elements like your name, logo, colors, and fonts — all of those things you learn in Marketing 101. Think about the colors and design elements you want to use on your website and social networks.

Always be consistent with all branding materials. Consistency will help your personal brand stand out and allow people to feel connected to you and trust you.

E: Email Signature

Do you want to look like a legitimate brand? Make sure you have an email signature at the bottom of your emails. We send and receive hundreds of emails every month, and this is a prime area to message your brand. Professional and brand email signatures provide an eye-popping benefit because they stand out from the crowd. A majority of people miss this golden opportunity and do not have any information in their email signature!

Your email signature helps create brand recognition among your contacts and should conform to your brand guidelines (tagline, colors, fonts, etc.). It will create a professional appearance with all of your contact information clearly displayed and any other key information such as your social media channels, website, or online portfolio.

F: Follow Up 

Your personal brand grows when you employ thoughtful follow-up to anything you do. Let’s say your college alumni office does a fantastic job of matching you with an alumnus in your hometown. You send a follow-up thank you letter and email address (with a beautifully branded email signature, of course) to both the alumnus and your college alumni office.

Both individuals get both items, say, “Wow!” and the alumnus automatically hires you at an entry-level position in his company. 

Things really can look that easy if you take the time to build your personal brand!

G: Growing Online Presence

What is your online profile look like? Snapchat and a poorly utilized Instagram account? You must beef up your game if you want to attract employers to you. Almost every student has an online presence today, whether you “exist” on Facebook, Twitter, LinkedIn, some other social networking site, or your own blog. Use the technical knowledge you’ve developed to your advantage! As always, you want to project a positive self-image whenever you grow your online presence.

It takes time to build an online presence but be patient and keep posting. The long-term benefits are invaluable. Social media consumption is not slowing down. More users across all social media platforms love and engage with video — another great reason to get comfortable with recording videos on your smartphone! TikTok gains eight new users every second, according to Hootsuite’s Digital 2022 Global Report .

H: Hired Designer Through Campus to Career Crossroads

Doing your own branding is not for everyone and takes a special skill set. If you miss the mark and look the same as everyone else, what is the point? Have you ever compared a poorly designed website to a website designed by a professional? What outcome do you want your branding to convey?

Campus to Career Crossroads partners with Lynnette to ensure our clients stand out in every aspect of their branding. When we craft résumé and LinkedIn messaging and Lynnette blends that messaging into résumé and cover letter designs, email signatures, professional taglines, LinkedIn banner images, and thank you cards, it is a game-changer. Your brand is worth a professional designer and never settle for “do it yourself” branding.

I: Internships

Always, always do your best to develop your personal brand within the context of an internship in college. Internships offer a great time and place to start growing your personal brand. Show up, work hard, and portray yourself as an eager learner to get your foot in the door at that job location. Who knows? That internship might end up providing you with your first entry-level job.

If you need a few more tips to land an internship, check out these twelve steps to secure your dream internship.

J: Job Interviews

Practice, practice, practice! One of the perfect times to inject your personal brand into an interview occurs during some of the most common interview questions: 

• Can you tell me about yourself? 
• What are your greatest strengths? 
• What’s your greatest achievement? 
• Where do you see yourself in five years?
• What are you passionate about? 
• What do the words “ successful career” mean to you?

Your personal brand enables you to stand out from other candidates, showcases your skillset, and ultimately (hopefully) helps you nail the job.

K: Killer LinkedIn About Section

Put some time and effort into your LinkedIn “About” section formerly known as the summary. What is this? It is the text box at the top of your LinkedIn profile , just below your photo. It is an open-ended space (2,600 characters max) where you give an overview of your professional life. 

You get to define yourself in your own words without confining start dates and titles that your résumé requires. You can use it to highlight your biggest achievements or show off your personality. No other profile section gives you quite the same brand real estate.

L: LinkedIn 

Notice I mentioned LinkedIn twice? No accident there! You absolutely must optimize your LinkedIn profile. Add a professional headshot, fill in your employment history and build your profile up to 500+ connections. Look at well-branded individuals’ LinkedIn profiles and you will see a very well-crafted LinkedIn profile. Use those as a model!

If you are looking for more one-on-one help, our career expertise will provide you with a behind-the-scenes understanding of how recruiters search for candidates. We can help you optimize your profile to be found in the world’s largest career database. 

M: Make a LinkedIn Background Banner Image

Your LinkedIn background banner image, the important area behind your headshot, should coordinate with all of your branding efforts. Can you believe that this area sets the professional tone for your profile? It does! You never get a second chance to make a good first impression! Looking for an outstanding example? Please checkout Lynnette’s background banner image.

One insider’s tip: Have you noticed the bell on the right side below the banner image? This is a new LinkedIn feature rolled out for 2022 called “Ring My Bell.” Clicking on a dark gray bell means you will receive all post notifications from a connection or someone you may follow. A white bell means you will only see top posts from a connection or someone you may follow if the LinkedIn algorithm feels it is relative to your news feed. This feature will allow you to gain more control of your news feed.

N: Networking 

You can build your personal brand with networking . Creating trusted interpersonal connections can help support your brand. When you meet others with a firm handshake, a great conversation and a perfect business card, that leaves an impression — no matter how much time occurs between the handshake and “Let’s meet after coffee next Thursday.”

Always go out of your way to network, no matter where you are — at a young person’s professional development organization, at an alumni gathering, with your dad’s business associates, or at a wedding. Think about making a favorable impression wherever you go.

Networking is the most effective way to land an internship or a professional opportunity. As we track where clients secure internships or career opportunities, the overwhelming majority comes from networking. While applying to online job posting seems like the easiest route, it is not. Many online job postings receive hundreds of applicants. Networking can connect you with opportunities that never get posted, often called the “ hidden job market .”

O: Own Your Logo 

You want your logo to reflect you. Where should you put your logo? On your cover letter, résumé, business cards, email signature, personal website — everywhere you can! You want to brand yourself and make sure it reflects your overall personality and professionalism.

P: Podcasts (or Other Methods) 

Students can benefit from sharing their thoughts via podcasts, media articles, or polished, professional Instagram feeds. Focus on your long-term goals and then reverse-engineer a plan for how to get there. For example, let’s say you plan to get a job as a coach. You will take videos of you coaching other students, coaching your sister’s junior high basketball team and more. Then, put everything on social media or even create a coaching podcast.

For example, let’s say you plan to get a job as a coach. You will take videos of coaching other students, coaching your sister’s junior high basketball team, and more. Then, put everything on social media or even create a coaching podcast.

Q: Quick Responses

When someone emails you, how quickly do you respond? For example, let’s say someone emails you for a first-round job interview. Do you whip up a (carefully crafted) email and send it off in a jiffy? Or do you take a couple of days to think about it, then rewrite the email six times and then send it back — three days later?

Remember, you create your personal brand when you respond to people as well. Part of your personal brand revolves around how well you tailor your responses, messages and a lot has to do with your response time!

You bet your résumé has a lot to do with your personal brand. From your own little logo at the top to the way you carefully express yourself, your résumé should carry your brand. In fact, you cannot understate the value of getting your résumé picture perfect. Many job seekers botch their résumés, complete with misspelled words, misused punctuation, and terrible grammar. Chuck passive voice to the wind, delete the section about your star eighth-grade performance in “Sleeping Beauty” and focus on what drives you, what motivates you, and what makes you the perfect candidate for a particular company. 

When you incorporate personal branding elements into your résumé, be sure all of the text fits into the standard margins sizes of a Microsoft Word document. Placing information in the header, footer, and outside of the standard margin ranges is not often read by a majority of applicant tracking systems (ATS) in the hiring world. I have seen many applicants placing their contact information in the header area.

Please make sure you take out “references upon request” from your résumé. This phrase can quickly make you look outdated to a recruiter or hiring manager because it is understood that you will provide references when asked. Every line of your résumé is sacred real estate that should explain why you are the best candidate for a position.

And for heaven’s sake, tailor your résumé specifically for every company.

S: Social Media 

Wipe your TikTok, Instagram, and Facebook accounts clean of any incriminating photos. Even if you can drink legally, you should avoid photos with alcohol. Period. Get rid of anything in your past that your future prospective boss might deem “unemployable material.” Also, delete anything with terrible grammar.

Delete anything questionable, including messages from others that might mar your professional image.

You should be sharing social media content that fits your brand voice. Yes, I know posting on social media can be intimidating at first, but the benefits are huge. You have an opportunity to interact with your online community and craft your brand narrative. Even the comments you leave on posts can project your professionalism and personality.  

T: Thank You Notes and Emails

Thank you notes put a final stamp on your personal brand after you complete an in-person interview or even a phone interview. You want to send a thank-you email right after the interview and follow it up with a thank you note .

My advice? Start drafting your follow-up as soon as humanly possible to write an amazing interview thank you note.  It does not have to be long, but it should reference things that stood out to you in the interview. 

Hi [Interviewer Name],

Thank you so much for talking with me today. I really enjoyed learning more about the team and position. I would enjoy the opportunity to join [Company Name]’s team and help you [sell widgets/write exceptional content/whatever else].

I look forward to hearing from you about the next steps in the hiring process. Please let me know if I can offer additional information.

All the best,

[Your Name]

U: Unbelievable Cover Letters

Even if a job posting does not specifically ask for a cover letter, should you send one? 

Absolutely! Your cover letters should look and sound professional, should convey exactly why you believe you’re the best person for the job and also offer a contact section, a salutation, the hiring manager’s name, information on why you are qualified for the job, a closing, and your signature. You want to smash your brand home with this message.

V: Very Polished

You want all of this — all of it — to look extremely polished and professional. Goes without saying, right? However, if your overall brand looks sloppy, employers will think of you as just that — a sloppy person. 

Ensure your photos and logos are high resolution, your copy looks sharp, and your posts are thought-provoking, relevant, and positive. 

W: Website 

Sure, you can develop a website. Why not? Now is the time! Your website is the tool that will advance your brand and by default, your career. Your website offers one of the best ways to continually ramp up your personal brand. Plus, you can continually change your website all the time — it is the internet. It is flexible!

(E)Xamine Your Zest:

I know, I am really reaching for X, Y, and Z! However, it begs the question — how much do you show spirited enjoyment or excitement in everything you do? Your brand should show ebullient characteristics. (And it does not hurt to have a great vocabulary, either.) 

Remember to remain positive in your posts, LinkedIn, social media profiles, and more. You are trying to “up” your brand, not constantly bemoaning the state of the economy, your dislike of the government, or your complaints about your alma mater. You could derail your brand quickly if you do that.

Is Your Personal Brand Up to Par? 

Branding offers you numerous opportunities to standout and Campus to Career Crossroads can get you there. Every student should work on a personal brand in college, then continue to hone that brand over the course of your career. It is one of the most impactful things you can do to ensure your future success!

Campus to Career Crossroads is proud to partner with Lynnette Cretu to ensure your personal brand is exceptional and coordinates with our résumé and LinkedIn profile writing services. Do not put your brand off another day and contact Campus to Career Crossroads today!

What is a benefit of a personal brand as a student? 

Building a personal brand as an undergraduate student helps you market yourself, build on your skillset, and experience to make you a stronger candidate in the job market. You need to stand out to employers. Once you have your brand established it is easy to enhance as your career evolves.

How do you define your personal brand?

One great way to get started: Ask around! Ask your friends, parents, and professors what words come to mind when they think of you. Then, start to weave those positive characteristics into your personal tagline. Continue to hone those and add more positive attributes over time.  Tackling branding alone can be daunting, so we are here to help!

Can I update my personal branding?

Absolutely! You do not have to perfect everything about your brand right away. It will evolve as you hone your messaging. You can update your personal branding as you advance from internships throughout professional positions.

Where can I find personal branding examples?

Great question! One of the best ways to shape your personal brand is to look at other examples. Check out this helpful resource that showcases eighteen personal brands that stand out from the crowd. You may be able to get inspiration from the wording, design layouts, taglines, social media posts, and brand colors.  

What is an example of personal branding for students?

One easy example of personal branding involves cultivating your LinkedIn profile. Your LinkedIn profile summarizes your experiences, including your internship, jobs, career aspirations, clubs and activities in college, professional organizations, and more. In other words, it offers a comprehensive overview of you .

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Home — Essay Samples — Business — Brand — Review of the Making of a Successful Personal Brand

Review of The Making of a Successful Personal Brand

• Categories: Brand

About this sample

Words: 1168 |

Published: Jun 6, 2019

Words: 1168 | Pages: 3 | 6 min read

• Physical appearance – look good at all times. People often say “dress the way you want to be addressed.”
• Business card – your call card speaks volumes about your person. Invest in a well designed business card of high quality.
• Curriculum Vitae – your resume speaks for you in your absence, do all you can to make it look impressive and appealing.
• Personal network – your contacts and connections can distinguish you from others with similar skills or expertise.
• Published works – Aside from being an author, being a columnist or feature writer in a newspaper or magazine adds to your personal brand.
• Individual achievements – your awards, honours and accomplishments will do your personal brand a lot of good.
• Digital community – this represents your social media following, handles, friends, profiles and influencers. In fact, the size of your followership or friendship on social media reflects the strength of your personal brand. Social media posts and tweets made by sports and entertainment celebrities with a lot of clout are reportedly worth hundreds or even thousands of dollars.
• Personal blogs – having a personal website can help you share useful stuff and interact with people on the Internet. Such blogs may eventually be converted into money-making ventures. A typical blog has no geographical boundaries and can extend your influence beyond a local audience. It is no longer surprising that some well-known blogs are worth hundreds of thousands of dollars.
• Digital content – there are a variety of means for reaching out to people and communicating your message: pictures, audios and videos, articles, books, podcasts, videocasts etc. Take a good look at some creative industries like entertainment and public speaking and you would find individuals who have launched their careers using digital content posted on social media. It may sometimes be necessary to invest funds in developing your offline and online resources and such investments are usually worth it especially in the long run.
• A better income or salary if you have a paid job and even getting the job in the first place. It can also facilitate your promotion in the workplace.
• Better and bigger contracts and clients if you run a business. Your personal brand can enable you charge higher fees or rates than your competitors.
• Growing personal network of like-minded people both within and outside your profession. Eventually, even your network will contribute to your personal brand. If you want to build a great personal brand, then roll up your sleeves and get to work. The journey starts now. You are a personal brand, let this fact sink into your consciousness. When this happens, you will take deliberate steps to enhance rather than damage your personal brand.

Works Cited

• Aaker, J. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347-356.
• Chaffey, D. & Ellis-Chadwick, F. (2019). Digital marketing. Pearson Education Limited.
• Goudreau, J. (2019). Personal branding: What it is and why you need it. Forbes. https://www.forbes.com/sites/jennifercohen/2019/06/04/personal-branding-what-it-is-and-why-you-need-it/?sh=6e92b40a23e6
• Hart, M. (2019). How to build a personal brand (and why you need one). HubSpot. https://blog.hubspot.com/marketing/personal-branding
• Johnson, K. (2019). What is personal branding? A definition for beginners. Business News Daily. https://www.businessnewsdaily.com/7873-personal-branding.html
• Jung, J. Y., & Park, D. H. (2019). The effects of celebrity endorsements on consumers’ perceived risks and purchase intentions in the service industry. Journal of Hospitality & Tourism Research, 43(5), 736-753.
• Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business horizons, 53(1), 59-68.
• Kim, W. G., & Ko, E. (2010). Impacts of luxury fashion brand’s social media marketing on customer relationship and purchase intention. Journal of Global Fashion Marketing, 1(3), 164-171.
• Peters, T. (1997). The brand called you. Fast Company, 10, 83-89.
• Schaefer, M. (2018). Known: The handbook for building and unleashing your personal brand in the digital age. Routledge.

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Personal brand statement.

351 words | 2 page(s)

A personal statement is a distinct description of a person’s value. Every person is expected to have a unique statement describing his/her her professional values. The development of a personal brand statement is the first and core aspect that a person should undertake before writing blog posts or setting up LinkedIn profile among other undertakings. The essay will elaborate four key points regarding the development of a personal brand statement.

One of the key issues that need to be considered during the development of a personal brand statement is the target audience. Understanding the demographics, industry and geographical location of your target audience will ensure that an individual focuses on a particular sector. Another issue that needs to be addressed when crafting a personal brand statement is its authenticity. It is fundamental that an individual is not carried away by the ‘fake it until you make it’ notion but rather puts down what is authentic. Terms like guru or expert should be left to the audience for determination based on your description. It is vital to note that the purpose of a personal brand statement is to inform the audience and not to scare them away.

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The third aspect that one needs to pay close attention to when writing a personal brand statement is keeping it precise and memorable. While a person should avoid technical and big words as they can alienate the audience, one should ensure that it can be understood and memorized so that even the target audience can explain about you to another potential customer with less difficulty. Other than that, keeping a personal brand statement succinct speaks a lot about one’s introspection and professional focus. Moreover, a person should make sure that his/her statement is not cast iron. After the initial crafting of a personal brand statement, there exists a possibility of making changes in future. While making changes is easier, a person should not be carried away and alter everything. However, one should make changes on his/her statement once or twice a year to reflect changes and advancement in the career.

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