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Tissue Paper Market Size, Share & COVID-19 Impact Analysis, By Product Type (Facial Tissue, Paper Towel, Wipes, Bath & Toilet Tissue, and Others), Application (Household and Commercial), and Regional Forecast, 2023-2030

Last Updated: April 08, 2024 | Format: PDF | Report ID: FBI102847

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KEY MARKET INSIGHTS

The global tissue paper market size was valued at USD 80.99 billion in 2022 and is projected to grow from USD 85.81 billion in 2023 to USD 133.75 billion by 2030, exhibiting a CAGR of 6.55% during the forecast period.

Tissue paper plays a crucial role in maintaining household sanitation and hygiene. The rising awareness of implementing necessary sanitation and hygienic practices among households and commercial places is a primary factor driving global tissue product demand. A large number of tissue paper products are utilized in corporate workplaces, catering places, and hospitals for cleaning and sanitary purposes. Nowadays, consumers prefer sanitizing property-based hygiene products to avoid bacterial and viral infections and maintain their health. Rising consumer demand for innovative tissue products offering enhanced protection against germs and viruses is further accelerating market growth.

LATEST TRENDS of TISSUE PAPER MARKET

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Shifting Consumer Preference Toward Eco-friendly Hygiene Products is a Prominent Trend

Manufacturers in the industry are developing innovative products to attract a consumer base. They are developing colored and textured products due to their increasing popularity. Moreover, companies focus on developing products made of sustainably sourced materials, including wood fiber, recycled paper pulp, and others, to reduce environmental degradation from plastic-based products.  For instance, in May 2021, WEPA Group, a German maker of sanitary products, introduced an eco-friendly toilet paper product made of recycled materials in the U.K.

Furthermore, the companies’ introduction of wipes and paper towels consisting of natural ingredients such as Aloe Vera, almond oils, and others will create new avenues for industry growth. Besides, fragranced products such as Procter & Gamble’s ‘Puffs Plus Lotion Facial Tissues,’ which have a scent of ‘Vicks’, are expected to gain significant traction in the market.

DRIVING FACTORS

Increasing Necessities for Personal Care and Sanitation to Augment Market Development

Tissue paper is being universally used due to the growing awareness of the significance of maintaining proper health and hygiene. These convenient wiping products are widely used to cleanse the face, hands, and kitchen surfaces, and in diagnostic and research laboratories to clean instruments. Therefore, increasing hygiene awareness around the globe is the key driver of heightened product demand. According to the data presented by the Food and Agricultural Organization of United Nations (FAO), production of household & sanitary papers in China increased for local and international consumption from 10.99 million tons in 2020 to 11.25 million tons in 2021.

Additionally, rising residential and hospitality infrastructural facilities will further increase the demand for toilet and bathroom accessories, thus driving market growth. Furthermore, specialty wipes are widely used in hotels and restaurants to keep the ambience neat and clean. Therefore, the growing number of hotels & restaurants will accelerate product demand. For instance, Marriot International, a global hospitality firm, added more than 65,000 hotel rooms under its global expansion projects in 2022.

Product Innovation to Bode Well for Market Growth

In recent years, companies have been incorporating various innovations in the design of tissue paper products and offering their consumers soft and higher absorption capacity-based hygiene products. This factor supports the market’s future development. For instance, Bunzl R3 introduced an inventive, comprehensive line of multi-foldable and differently shaped towels, napkins, and other groceries to provide high-quality hygienic items to customers.

Moreover, governments worldwide introduce hygiene and cleanliness-related promotional campaigns to spread awareness of personal hygiene. These governmental efforts will increase sanitary goods globally. In April 2020, the World Bank Group, an international financial institution, launched the ‘Mauritania Water and Sanitation Sectoral Project,’ a sanitation project to spread personal care & hygiene awareness among Trarza, Gorgol, Asaba, and other Mauritania states’ populations. In addition, paper manufacturers’ focus on using recycled paper material to lower the burden of their virgin paper production process supports their business profitability.

RESTRAINING FACTORS

Increasing Environmental Concerns are expected to Hamper Product Demand

Rising environmental concerns such as deforestation and global warming due to cutting trees limit the growth of pulp-based items and restrain product demand. Additionally, the significant presence of locally organized and unorganized manufacturers of tissue products affects the businesses of the prominent associated companies. The increasing need for paper increases the amount of wood required for paper manufacturing, eventually leading to deforestation. Deforestation has become a global issue that is negatively impacting market growth. Moreover, the fluctuation in the cost of raw materials affects the product's production, limiting product revenues globally.

The higher cost of technology and production processes also restricts product demand worldwide. Higher raw material costs increase production costs at the company level. This raises the final product's price and consequently hinders market growth.

TISSUE PAPER MARKET SEGMENTATION

By product type analysis.

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Bath & Toilet Tissue Segment to Dominate Due to Large Consumption of Cotton Towels and Napkins

Based on product type, the market is segmented into facial tissue, paper towels, wipes, bath & toilet tissue, and others.

The bath & toilet segment dominates the market owing to the large consumption of cotton towels and napkins for bathroom sanitation. The growing tourism and modernizing hospitality sectors have a high demand for quality tissue products. Hotels, restaurants, spa centers, and other sectors are intensively working to provide safety to their customers through innovative offerings of adequate sanitation, cleaning, and immaculate conditions. The value-added benefits and the increased premiumization are the essential factors in tissue innovation and development to drive the category's growth.

• Kimberly-Clark Corporation is serving toilet paper and paper towels, viz., Andrex Shea Butter toilet tissue, which is enriched with shea butter sheets and a scented core to meet the demand for such innovative tissue products for several years.

The central focus of several end-users, households, and individuals on reducing bacterial impact and safeguarding human life, and the innovative offerings are some significant growth promoters for the toilet paper & paper towel segments.

By Application Analysis 

Commercial Segment to Dominate the Market due to Increasing Corporate Housing Facilities

Based on the application, the market is segmented into household and commercial applications.

Commercial applications include offices, restaurants, and hotels . The commercial segment holds a significant tissue paper market share due to the extensive use of tissues during food servicing and table cleaning in hotels and restaurants. Additionally, growing corporate housing facilities propel the demand for facial wrappers and napkins used in office canteens by cooks and customers to dry their hands. The residential segment is expected to grow faster because of the rising awareness of hygiene and cleanliness. The demand and preferences of people are continuously evolving in the market, and consumers are looking for eco-friendly tissue products to contribute to a sustainable environment.

• According to survey data published by the Ministry of Agriculture and Forestry, Government of Finland, nearly 50% of European paper products are sourced from recycled paper.

REGIONAL INSIGHTS of TISSUE PAPER MARKET

Asia Pacific Tissue Paper Market Size, 2022 (USD Billion)

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The worldwide market is segregated into the North America, Europe, Asia Pacific, South America, and Middle East & Africa regions.

The Asia Pacific region is expected to hold a significant market share during the forecast period. This is attributable to factors such as the evolving production capability of wood-based items in China, Japan, and the East Asian region. According to a China Paper Association (CPA) survey, nearly 2700 paper and board manufacturers were in mainland China in 2019. Additionally, the growth is primarily coming from populated countries such as China, India, and Japan, propelling the overall market growth in the region owing to its increased utility in the growing food and food services sector.

• According to the statistical data presented by the U.S. Department of Agriculture (USDA), China’s hotels, restaurants, and the institutional sector recorded USD 687 billion in sales revenue in 2019, 9% up over the previous year. The growth in the hotel and restaurant sector further fuels the demand for different tissue papers in the country.

The market in North America is primarily driven by the large consumption of toilet paper in countries such as the U.S. and Canada. According to the report “Issue with Tissue- How Americans are Flushing down the Toilet,” published by the NRDC Organization, the U.S. consumes an enormous amount of toilet rolls, valued at USD 11.2 billion annually. Moreover, the market is characterized by the robust presence of wood and pulp-based mills such as Domtar Inc., Resolute Forest Products, and Cascades Inc. The demand for tissue paper continues to grow in the region, and innovations have led to new product associations with corporations, institutions, households, and others.

• According to the report published by The World of Tissue, tissue products in North America hold more than 50% of the disposable paper products market every year.

The European region will witness a fast growth rate for the market owing to the growing infrastructural facilities of the hospitality and hotel industry in the region. France and Germany are the two major markets in Europe. The product demand in the region is propelled by the increasing tourism sector coupled with the rising emergence of luxurious hotels & rooms for tourists. The modernization and increased awareness of hygiene and safety among tourists have positively impacted the demand for tissue paper products.

• According to the data published by the European Union (EU), the number of nights spent by foreign tourists in Europe increased from 412.5 million in 2020 to 587.8 million in 2021.

South America is one of the fastest-growing emerging markets, increasingly contributing to the world revenue of the tissue paper industry. The drivers for growth in the region are associated with increased awareness coupled with raising hygienic standards among the people, economic growth, and others. The increasing production capacity of pulp-based products such as clean sheets, corrugated boxes, sacks, and boxboards in Chile, Argentina, Brazil, and Peru primarily drives the South American market. According to a joint report by Brazil's Energy Research Office EPE and the International Energy Agency, supported by the Brazilian Tree Industry Association Ibá, pulp and paper production in Brazil accounted for 16% of total industrial energy consumption in 2020.

The Middle East & African market is primarily driven by the flourishing beverage industry, which gives rise to the consumption of beverage napkins. According to the data presented by the United States Department of Agriculture (USDA), in 2021, production of food and beverage products for local consumption in the UAE reached 2.3 metric tons.

The African region is likely to demand sanitary wrappers for handwashing. According to the report “National Hand Hygiene Behavior Change Strategy”, published by the Department of the Health Republic of South Africa, the government has launched the Integrated School Health Program to promote hand hygiene awareness among African schools and colleges.

COVID-19 IMPACT

Hygiene Awareness Amid COVID-19 Pandemic Accelerated Market Growth

Consumers increasingly use such paper to keep their environment clean and sanitized, thereby avoiding coronavirus infection. They prefer stocking up on toilet paper , wipes, and other grocery items to avoid a shortage of essential daily items amid COVID-19 lockdown restrictions. This factor has significantly increased worldwide demand for facial wraps and wipes amid the pandemic. According to the data presented by the Department of Statistics, Federal Government of Canada, by the week ending 14 th March 2020, facial tissue sales in Canada had increased by 250%.

• The World Health Organization recommends the use of tissues for managing coughing or sneezing. In March 2020, the World Health Organization (WHO) released guidelines, ‘Getting your workplace ready for COVID-19’, and advised pre-ordering a sufficient quantity of tissue products to maintain hygiene practices.

KEY INDUSTRY PLAYERS

Innovation and Effective Distribution Channels Are Essential for Market Growth

Supply chain & inventory management is essential for companies to maintain tissue item manufacturing capacity. Svenska Cellulosa AB is a leading company associated with the market with the highest manufacturing capacity for pulp-based items. The company uses product innovation as a business strategy to improve the absorption capability of paper & pulp-based items and effectively utilize the raw material to improve environmental sustainability. Following this, prominent companies associated with the market, such as CMPC and Hengan Inc., implement various investment strategies to achieve the required returns on their market investments. The investment involves acquisitions & mergers, expanding manufacturing capacity, and replacing the older machines with newer ones to match the regulatory compliance requirements.

LIST OF KEY COMPANIES PROFILED:

• Von Drehle Corporation (U.S.)
• First Quality Tissue LLC (U.S.)
• Orchid Paper Products Company (U.S.)
• Kruger Inc. (Canada)
• Asian Pulp & Paper (China)
• Svenska Cellulosa AB (Sweden)
• Hengan (China)
• St. Croix Tissue (U.S.)
• AbitibiBowater Inc. (Canada)
• CMPC Tissue SA (Chile)
• Sofidel Group (Italy)

KEY INDUSTRY DEVELOPMENTS:

• January 2023 - Bampooh LLC. launched a BPA-free, sustainable bamboo toilet paper product in the U.S. market.
• October 2022 – Suzano SA, a Brazilian pulp maker, has signed a deal to acquire Kimberly Clark’s tissue paper operations in the country. The acquisition is claimed to increase the tissue operations to a manufacturing capacity of around 280,000 TPA.
• February 2022 – Kruger Products launched its Bonterra household paper products line in Canada. The products include bath tissue, paper towel, facial tissue, etc., made from responsibly sourced materials in plastic-free packaging.
• July 2021 -  Sofidel Group, a global provider of household paper solutions, launched ‘Nicky Paper Pack,’ an eco-friendly, biodegradable material-based paper packaging to replace its traditional plastic packaging of paper products.
• December 2021 – The Middle East Paper Co. (‘MEPCO’), Saudi Arabia’s vertically integrated paper manufacturer, inaugurated its 60,000 tons per annum jumbo tissue roll manufacturing facility in King Abdullah Economic City (KAEC).

TISSUE PAPER MARKET REPORT COVERAGE

An Infographic Representation of Tissue Paper Market

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The tissue paper research report provides a detailed market analysis and focuses on crucial aspects such as leading companies, product types, and applications. Besides this, the report offers insights into the tissue paper market trends and highlights vital industry developments. In addition to the factors mentioned above, the market outlook has several factors that have contributed to the market's growth over recent years and estimates the tissue paper market forecast in the coming years.

TISSUE PAPER MARKET Report Scope & Segmentation

Frequently asked questions.

Fortune Business Insights says that the global market size was USD 80.99 billion in 2022 and is projected to reach USD 133.75 billion by 2030.

In 2022, the Asia Pacific market value stood at USD 26.33 billion.

Growing at a CAGR of 6.55%, the market will exhibit steady growth in the forecast period (2023-2030).

During the forecast period, toilet paper is expected to be the leading segment under the product type in this market.

Increasing necessities for personal care and sanitation augment the market growth.

Svenska Cellulosa AB, Hengan, St. Croix Tissue, and CMPC Tissue SA are some of the major players in the global market.

Asia Pacific dominated the market share in 2022.

Growing demand for environmentally friendly and recyclable sanitary items drives the productsadoption.

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• STUDY PERIOD: 2019-2030
• BASE YEAR: 2022
• HISTORICAL DATA: 2019-2021
• NO OF PAGES: 195

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The global tissue paper market is projected to grow from $85.81 billion in 2023 to $133.75 billion by 2030, at a CAGR of 6.55% during the forecast period.

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Tissue Paper Market

Global Tissue Paper Market Share, Size, Trends, Analysis, Research: By Product Type: Paper Tissues, Facial Tissue, Wet Wipes, Others; By Application: Household, Commercial; By Distribution Channel: Online, Offline; Regional Analysis; Market Dynamics; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032

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Global Tissue Paper Market Outlook

The global tissue paper market would likely grow at a CAGR of 6.20% during 2024-2032. Tissue paper is lightweight paper or light crêpe paper; it may be made of virgin as well as recycled paper pulp.

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Tissue paper is a common but important product used in daily life in applications such as cleaning, dusting, wrapping and personal use. Asia, North America and Europe are likely to be key markets.

Global Market Likely to be Driven by Increasing Awareness Towards Hygiene and Rising Disposable Income

The term “tissue” is generally used to indicate a class of papers that are normally lightly textured, some are fairly transparent. Tissue paper is a sustainable product, and available as creped, glazed, or unglazed. Tissue paper products offer value in several ways and are useful in daily life. Applications of tissue products include sanitary use (like bathroom and facial tissue, wipes, paper towels and napkins), and special sanitary papers employed in sterile medical procedures. Disposable tissue products have played a role in decreasing the spread of bacteria and communicable diseases. Such uses are expected to boost the global tissue paper market.

Popular tissue paper brands include Charmin, Cottonelle, Kleenex, Georgia-Pacific LLC, Kimberly-Clark, Kirkland’s Home, Renova, Marcal, Earth First, Trader Joe’s, Wausau, Royale, Procter And Gamble, Medline, Unicharm Corporation, Sofidel, Metsä Group, SCA, and others.

The tissue paper sector has witnessed growth over the last few years. There has been a consumer shift towards expensive tissue paper and ultra-absorbent paper towels. With new innovations and an expanding market in developing nations, the tissue market sector is expected to grow further. In developed countries, the tissue segment has come to be a major segment of the paper industry.

In countries like India, rise of the middle class and growing per capita income and high per capita expenditure is expected to boost the production of quality products. The Indian market offers opportunities to quantity as well as quality producers, and the tissue paper segment suits both.

Tissue Paper has Several Applications and is Widely Used

Tissue paper has several applications and comes in multiple varieties, including facial tissues, hygienic tissues, wrapping tissues, paper towels, table napkins, toilet tissues, and others.

Tissue paper is primarily used to maintain hygiene; it is used extensively in cafes, restaurants, and kitchens. Different types of tissue paper are manufactured for different types pf application. Tissue paper helps prevent the spread of infectious diseases, may be used to decorate homes, clean screens, wrap pieces of jewellery, and has other uses. Napkin tissues are particularly useful when travelling. Advantages of tissue paper include easy to carry, ready availability in stores, environmentally-friendly, available in variety, convenience, and sustainable.

Bathroom Tissue a Major Category; Growing Production of Organic Tissue Paper Likely to Boost Market Growth

Bathroom tissue is the major category among tissue paper products. Increasing production of organic tissue paper, growing disposable income, and rising awareness towards hygiene are factors that are anticipated to assist the growth of the global tissue paper market.

Developments in Industry Likely to Boost Market Growth

In 2023, it was reported that Saudi Paper ordered a production line worth $44.17million for new tissue paper rolls; Saudi Paper Manufacturing Co. entered into an arrangement with Italy’s Toscotec to provide a raw tissue paper rolls production line for its Dammam 2nd Industrial City factory.

In 2021, it was reported that Essity presented a breakthrough in sustainable tissue production and would begin manufacturing based on pulp from wheat straw. Mannheim (Germany) plant, was the first of its kind in Europe, and the first on a large-scale tissue production in the world. The new kind of tissue paper was as strong, soft, and bright as conventional tissue paper. Such developments are expected to boost the global tissue paper market.

Market Segmentation

By product type, the market is segmented into:

• Paper Tissues
• Facial Tissue

By application, the market is classified into:

By distribution channel, the market is segmented into:

By region, the market is divided into:

• Middle East and Africa
• North America
• Asia Pacific
• Latin America

Key Industry Players in the Market

The report offers an extensive assessment of major players in the global tissue paper market; it evaluates their capability, observes latest occurrences such as mergers and acquisitions, capacity expansions, and plant turnarounds:

• Kimberly-Clark Corporation
• Essity Aktiebolag
• Hengan International Group Company Ltd.
• Asia Pulp & Paper (APP) Sinar Mas
• Georgia-Pacific LLC
• The Procter & Gamble Company
• Soffass S.p.a
• Unicharm Corporation

Using SWOT analysis and Porter’s Five Forces model, the EMR report offers deep insights into the industry.

Key Highlights of the Report

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface 2    Report Coverage – Key Segmentation and Scope 3    Report Description     3.1    Market Definition and Outlook     3.2    Properties and Applications     3.3    Market Analysis     3.4    Key Players 4    Key Assumptions 5    Executive Summary     5.1    Overview     5.2    Key Drivers     5.3    Key Developments     5.4    Competitive Structure     5.5    Key Industrial Trends 6    Market Snapshot     6.1    Global     6.2    Regional 7    Industry Opportunities and Challenges 8    Global Tissue Paper Market Analysis     8.1    Key Industry Highlights     8.2    Global Tissue Paper Historical Market (2018-2023)      8.3    Global Tissue Paper Market Forecast (2024-2032)     8.4    Global Tissue Paper Market by Product Type         8.4.1    Paper Tissues              8.4.1.1    Market Share             8.4.1.2    Historical Trend (2018-2023)             8.4.1.3    Forecast Trend (2024-2032)         8.4.2    Facial Tissue             8.4.2.1    Market Share             8.4.2.2    Historical Trend (2018-2023)             8.4.2.3    Forecast Trend (2024-2032)         8.4.3    Wet Wipes             8.4.3.1    Market Share             8.4.3.2    Historical Trend (2018-2023)             8.4.3.3    Forecast Trend (2024-2032)         8.4.4    Others     8.5    Global Tissue Paper Market by Application         8.5.1    Household             8.5.1.1    Market Share             8.5.1.2    Historical Trend (2018-2023)             8.5.1.3    Forecast Trend (2024-2032)         8.5.2    Commercial             8.5.2.1    Market Share             8.5.2.2    Historical Trend (2018-2023)             8.5.2.3    Forecast Trend (2024-2032)     8.6    Global Tissue Paper Market by Distribution Channel         8.6.1    Online             8.6.1.1    Market Share             8.6.1.2    Historical Trend (2018-2023)             8.6.1.3    Forecast Trend (2024-2032)         8.6.2    Offline             8.6.2.1    Market Share             8.6.2.2    Historical Trend (2018-2023)             8.6.2.3    Forecast Trend (2024-2032)     8.7    Global Tissue Paper Market by Region         8.7.1    North America             8.7.1.1    Market Share             8.7.1.2    Historical Trend (2018-2023)              8.7.1.3    Forecast Trend (2024-2032)         8.7.2    Europe             8.7.2.1    Market Share             8.7.2.2    Historical Trend (2018-2023)              8.7.2.3    Forecast Trend (2024-2032)         8.7.3    Asia Pacific             8.7.3.1    Market Share             8.7.3.2    Historical Trend (2018-2023)              8.7.3.3    Forecast Trend (2024-2032)         8.7.4    Latin America             8.7.4.1    Market Share             8.7.4.2    Historical Trend (2018-2023)              8.7.4.3    Forecast Trend (2024-2032)         8.7.5    Middle East and Africa             8.7.5.1    Market Share             8.7.5.2    Historical Trend (2018-2023)              8.7.5.3    Forecast Trend (2024-2032) 9    North America Tissue Paper Market Analysis     9.1    United States of America          9.1.1    Market Share         9.1.2    Historical Trend (2018-2023)          9.1.3    Forecast Trend (2024-2032)     9.2    Canada         9.2.1    Market Share         9.2.2    Historical Trend (2018-2023)          9.2.3    Forecast Trend (2024-2032) 10    Europe Tissue Paper Market Analysis     10.1    United Kingdom         10.1.1    Market Share         10.1.2    Historical Trend (2018-2023)          10.1.3    Forecast Trend (2024-2032)     10.2    Germany         10.2.1    Market Share         10.2.2    Historical Trend (2018-2023)          10.2.3    Forecast Trend (2024-2032)     10.3    France         10.3.1    Market Share         10.3.2    Historical Trend (2018-2023)          10.3.3    Forecast Trend (2024-2032)     10.4    Italy         10.4.1    Market Share         10.4.2    Historical Trend (2018-2023)          10.4.3    Forecast Trend (2024-2032)     10.5    Others 11    Asia Pacific Tissue Paper Market Analysis     11.1    China         11.1.1    Market Share         11.1.2    Historical Trend (2018-2023)          11.1.3    Forecast Trend (2024-2032)     11.2    Japan         11.2.1    Market Share         11.2.2    Historical Trend (2018-2023)          11.2.3    Forecast Trend (2024-2032)     11.3    India         11.3.1    Market Share         11.3.2    Historical Trend (2018-2023)          11.3.3    Forecast Trend (2024-2032)     11.4    ASEAN         11.4.1    Market Share         11.4.2    Historical Trend (2018-2023)          11.4.3    Forecast Trend (2024-2032)     11.5    Australia         11.5.1    Market Share         11.5.2    Historical Trend (2018-2023)          11.5.3    Forecast Trend (2024-2032)     11.6    Others 12    Latin America Tissue Paper Market Analysis     12.1    Brazil         12.1.1    Market Share         12.1.2    Historical Trend (2018-2023)          12.1.3    Forecast Trend (2024-2032)     12.2    Argentina         12.2.1    Market Share         12.2.2    Historical Trend (2018-2023)          12.2.3    Forecast Trend (2024-2032)     12.3    Mexico         12.3.1    Market Share         12.3.2    Historical Trend (2018-2023)          12.3.3    Forecast Trend (2024-2032)     12.4    Others 13    Middle East and Africa Tissue Paper Market Analysis     13.1    Saudi Arabia         13.1.1    Market Share         13.1.2    Historical Trend (2018-2023)          13.1.3    Forecast Trend (2024-2032)     13.2    United Arab Emirates         13.2.1    Market Share         13.2.2    Historical Trend (2018-2023)          13.2.3    Forecast Trend (2024-2032)     13.3    Nigeria         13.3.1    Market Share         13.3.2    Historical Trend (2018-2023)          13.3.3    Forecast Trend (2024-2032)     13.4    South Africa         13.4.1    Market Share         13.4.2    Historical Trend (2018-2023)          13.4.3    Forecast Trend (2024-2032)     13.5    Others 14    Market Dynamics     14.1    SWOT Analysis         14.1.1    Strengths         14.1.2    Weaknesses         14.1.3    Opportunities         14.1.4    Threats     14.2    Porter’s Five Forces Analysis         14.2.1    Supplier’s Power         14.2.2    Buyer’s Power         14.2.3    Threat of New Entrants         14.2.4    Degree of Rivalry         14.2.5    Threat of Substitutes     14.3    Key Indicators for Demand     14.4    Key Indicators for Price 15    Trade Data Analysis (4803)     15.1    Major Exporting Countries         15.1.1    By Value         15.1.2    By Volume     15.2    Major Importing Countries         15.2.1    By Value         15.2.2    By Volume 16    Price Analysis 17    Competitive Landscape     17.1    Market Structure     17.2    Company Profiles         17.2.1    Kimberly-Clark Corporation             17.2.1.1    Company Overview             17.2.1.2    Product Portfolio             17.2.1.3    Demographic Reach and Achievements             17.2.1.4    Certifications         17.2.2    Essity Aktiebolag             17.2.2.1    Company Overview             17.2.2.2    Product Portfolio             17.2.2.3    Demographic Reach and Achievements             17.2.2.4    Certifications         17.2.3    Hengan International Group Company Ltd.             17.2.3.1    Company Overview             17.2.3.2    Product Portfolio             17.2.3.3    Demographic Reach and Achievements             17.2.3.4    Certifications         17.2.4    Asia Pulp & Paper (APP) Sinar Mas             17.2.4.1    Company Overview             17.2.4.2    Product Portfolio             17.2.4.3    Demographic Reach and Achievements             17.2.4.4    Certifications         17.2.5    Georgia-Pacific LLC             17.2.5.1    Company Overview             17.2.5.2    Product Portfolio             17.2.5.3    Demographic Reach and Achievements             17.2.5.4    Certifications         17.2.6    The Procter & Gamble Company             17.2.6.1    Company Overview             17.2.6.2    Product Portfolio             17.2.6.3    Demographic Reach and Achievements             17.2.6.4    Certifications         17.2.7    CMPC             17.2.7.1    Company Overview             17.2.7.2    Product Portfolio             17.2.7.3    Demographic Reach and Achievements             17.2.7.4    Certifications         17.2.8    Soffass S.p.a             17.2.8.1    Company Overview             17.2.8.2    Product Portfolio             17.2.8.3    Demographic Reach and Achievements             17.2.8.4    Certifications         17.2.9    Unicharm Corporation             17.2.9.1    Company Overview             17.2.9.2    Product Portfolio             17.2.9.3    Demographic Reach and Achievements             17.2.9.4    Certifications         17.2.10    Others 18    Key Trends and Developments in the Market

List of Key Figures and Tables

1.    Global Tissue Paper Market: Key Industry Highlights, 2018 and 2032 2.    Global Tissue Paper Historical Market: Breakup by Product Type (USD Million), 2018-2023 3.    Global Tissue Paper Market Forecast: Breakup by Product Type (USD Million), 2024-2032 4.    Global Tissue Paper Historical Market: Breakup by Application (USD Million), 2018-2023 5.    Global Tissue Paper Market Forecast: Breakup by Application (USD Million), 2024-2032 6.    Global Tissue Paper Historical Market: Breakup by Distribution Channels (USD Million), 2018-2023 7.    Global Tissue Paper Market Forecast: Breakup by Distribution Channels (USD Million), 2024-2032 8.    Global Tissue Paper Historical Market: Breakup by Region (USD Million), 2018-2023 9.    Global Tissue Paper Market Forecast: Breakup by Region (USD Million), 2024-2032 10.    North America Tissue Paper Historical Market: Breakup by Country (USD Million), 2018-2023 11.    North America Tissue Paper Market Forecast: Breakup by Country (USD Million), 2024-2032 12.    Europe Tissue Paper Historical Market: Breakup by Country (USD Million), 2018-2023 13.    Europe Tissue Paper Market Forecast: Breakup by Country (USD Million), 2024-2032 14.    Asia Pacific Tissue Paper Historical Market: Breakup by Country (USD Million), 2018-2023 15.    Asia Pacific Tissue Paper Market Forecast: Breakup by Country (USD Million), 2024-2032 16.    Latin America Tissue Paper Historical Market: Breakup by Country (USD Million), 2018-2023 17.    Latin America Tissue Paper Market Forecast: Breakup by Country (USD Million), 2024-2032 18.    Middle East and Africa Tissue Paper Historical Market: Breakup by Country (USD Million), 2018-2023 19.    Middle East and Africa Tissue Paper Market Forecast: Breakup by Country (USD Million), 2024-2032 20.    Major Importing Countries by Volume 21.    Major Exporting Countries by Volume 22.    Major Importing Countries by Value 23.    Major Exporting Countries by Value 24.    Global Tissue Paper Market Structure

What is the growth rate of the global tissue paper market?

The global market for tissue papers is expected to grow at a CAGR of 6.20% between 2024 and 2032.

What are the major drivers of the tissue paper market?

The major market drivers include its versatile applications in daily life, increasing awareness of hygiene, and growing accessibility worldwide.

What are the key trends of the tissue paper market?

The key trends of the market are development of specialised tissue products, use in medical settings, and increasing investments by market key players.

What is a tissue paper?

A tissue paper is a type of lightweight paper that is made from virgin or recycled pulp paper and is used for dusting, cleaning, wrapping, and other personal applications.

Why is tissue paper popular?

Tissue paper is popular due to its convenience, comfort, and versatility.

How is the market segmented?

The global tissue paper market is segmented based on product type, application, distribution channel, and region.

What are the primary applications of tissue papers?

The primary applications of tissue papers are household and commercial.

What are the different product types of tissue paper?

Different product types of tissue paper are facial tissue, paper tissues, and wet wipes, among others.

Can tissue papers be reused?

Tissue papers are usually thin and delicate and are designed for one-time use, due to which reuse is not recommended.

Who are the key market players?

Key market players include Kimberly-Clark Corporation, Essity Aktiebolag, Hengan International Group Company Ltd., Asia Pulp & Paper (APP) Sinar Mas, Georgia-Pacific LLC, The Procter & Gamble Company, CMPC, Soffass S.p.a, and Unicharm Corporation, among others.

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Industry Statistics

Tissue Paper Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

the Report Covers Global Tissue Paper Market Trends & Share and is Segmented by Raw Material (Bleached Softwood Kraft Pulp, Birch Hardwood Kraft Pulp, High-Yield Pulp), Product Type (Paper Napkins, Paper Towels, Bathroom Tissues, Facial Tissues, and Specialty and Wrapping Tissue), Type (At Home and Away From Home), and Geography. the Market Sizes and Forecasts are Provided in Terms of Value in USD for all the Abovementioned Segments.

Tissue Paper Market Size

Need a report that reflects how COVID-19 has impacted this market and its growth?

Tissue Paper Market Analysis

The Tissue Paper Market size is estimated at USD 20.85 billion in 2024, and is expected to reach USD 27.49 billion by 2029, growing at a CAGR of 5.68% during the forecast period (2024-2029).

• With the global average consumption per person per year reaching 55 kg, the global tissue paper market is expected to grow at a CAGR of 6.45%. According to the RISI, it is anticipated that tissue production may globally exceed 44 million tons in 2021, increasing more than 14 million tons from 2010. Advancements in tissue manufacturing technology and the efficient use of raw materials would improve the design of tissue products and the way they are dispensed.
• The tissue paper industry growth is variable from region to region due to various factors such as the availability of raw materials, environmental impacts, income levels, and consumer behavior.
• Asia-Pacific is expected to witness the highest growth rate during the forecast period due to rising disposable incomes, improving living standards, rapid industrialization, and globalization in emerging economies like China, India, and Indonesia.
• The flourishing tourism and hospitality industry and the increasing population of working-class globally, coupled with the growing awareness among consumers related to health and hygiene, are expected to drive the global tissue paper market.
• The tissue paper market's dependency on the pulp industry can hinder the market's growth with rising environmental concerns, such as deforestation and global warming, with the trees being cut at a rapid rate.
• COVID-19 raised the demand for tissue papers, with people focusing on self-hygiene owing to the spread of the virus and preferring to carry products for themselves and also with people who started to stock up on supplies with almost the whole world getting into the lockdown drove the sales in the market.

Tissue Paper Market Trends

Bathroom tissue expected to witness a high growth rate.

• Bathroom tissue continues to be the most crucial category of tissue paper among all tissue products, driving the tissue market forward via a combination of necessity and the general westernization of bathroom culture. The market is growing due to increased production of organic tissue papers, rising disposable incomes, and government initiatives to support public health.
• The rising awareness of hygiene in developing economies has contributed to the market's growth. Also, the surge in disposable incomes and rising standard of living in these countries have increased demand for more premium sanitaryware products for added convenience.
• There has been a sudden spike in demand for tissue papers with the spread of the COVID-19 pandemic. The manufacturers of these tissues produced nearly 20% more than the normal levels during the COVID-19 pandemic. The prices of tissues are significantly decreasing in the United States, which is also a driving factor for the market's growth.
• Moreover, increasing raw material prices is a crucial factor that negatively impacts the growth of the market for bathroom tissue worldwide. Moreover, innovative products, such as electronic dryers, are impacting the market's growth.

North America to Hold the Largest Market Share

• The average American consumer uses most tissue papers in volume terms compared to the global average. Also, the most significant subsector is toilet paper, which has a household penetration rate of close to 100%. Pushing consumers toward the premium end of the market has become the primary driver of growth.
• The US consumer tissue market is highly concentrated, with roughly 80% of sales in the hands of the top three manufacturers, Kimberly-Clark, Procter & Gamble, and Georgia-Pacific.
• The away-from-home segment of the tissue market dominates the sales in this region. However, dwindling availability and deteriorating quality of recovered fiber oblige tissue makers to use more virgin fiber.
• The regional manufacturers are integrating with pulp companies to lower costs and increase long-term growth potential. However, such integrations can impact pulp capacity negatively, impacting the tissue market. Fierce competition, volume maturity, and price pressure are also putting constraints on the growth of the tissue market.
• With the developments in technologies of manufacturing and design of toilet paper, improving economic conditions is a critical factor that drives the market's growth. The increasing per capita disposable income and consumers' spending capacity increase, leading to a rise in expenditure on toilet paper.

Tissue Paper Industry Overview

The tissue paper market is highly fragmented due to high demand, a large number of market players, and numerous new players entering the market to have a stronghold in it by developing high-quality products for various end-user applications. Some of the key players include Kimberly-Clark Corporation, Georgia Pacific LLC (Koch industries), SCA (Svenska Cellulosa Aktiebolaget), Procter & Gamble, Clearwater Paper Corporation, Wausau Paper Corp., and Kruger Products, among others.

• October 2022 - Suzano announced to buy Kimberly-Clark's tissue paper operation in Brazil. With this acquisition, Suzano will be expected to have a 22% market share and gain a large market share in the Southeast region, Brazil's largest consumer of toilet paper.
• June 2022 - Saudi Paper Manufacturing Co. signed an agreement with Italy's Toscotec to supply a raw tissue paper rolls production line for its Dammam 2nd Industrial City factory. The company said the project would increase the production capacity of tissue paper rolls by 60,000 tonnes per annum (TPA) to 190,000 TPA to meet local and export market requirements.

Tissue Paper Market Leaders

Kimberly-Clark Corporation

Georgia Pacific LLC

SCA (Svenska Cellulosa Aktiebolaget)

Procter & Gamble

Kruger Products

*Disclaimer: Major Players sorted in no particular order

Tissue Paper Market News

• October 2022 - Sealed Air launched its first ready-to-roll paper wrapping systems to streamline packaging supply for low- and medium-volume e-commerce retailers and fulfillment companies. According to Sealed Air, the QuikWrap Nano and QuikWrap M systems require minimal assembly and do not need electricity or excessive maintenance. Each can produce double layers of FSC-certified honeycomb paper and interleaf tissue paper, which are claimed to be 100% kerbside recyclable and are expected to provide enhanced protection for the products they package.
• January 2022 - Crown Paper Mill (CPM) planned to construct a tissue mill with an annual production capacity of 60,000 MT in Saudi Arabia. The company signed a Memorandum of Association (MoU) with Valmet to engineer, manufacture as well as supply the tissue machine. Crown Paper Mill is expected to start manufacturing during the first quarter of 2024.

Tissue Paper Market Report - Table of Contents

1. INTRODUCTION

1.1 Study Assumptions and Market Definition

1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

4.1 Market Overview

4.2 Industry Attractiveness - Porter's Five Forces Analysis

4.2.1 Bargaining Power of Suppliers

4.2.2 Bargaining Power of Consumers

4.2.3 Threat of New Entrants

4.2.4 Threat of Substitutes

4.2.5 Intensity of Competitive Rivalry

4.3 Industry Value Chain Analysis

4.4 Assessment of the Impact of COVID-19 on the Industry

5. MARKET DYNAMICS

5.1 Market Drivers

5.1.1 Increased Spending on Hygiene

5.1.2 Technological Developments in Manufacturing Processes

5.2 Market Challenges

5.2.1 Paper Production Impacts on The Environment

6. MARKET SEGMENTATION

6.1 By Raw Material

6.1.1 Bleached Softwood Kraft Pulp (BSK)

6.1.2 Birch Hardwood Kraft Pulp (BHK)

6.1.3 High Yield Pulp (HYP)

6.1.4 Other Raw Materials

6.2 By Product Type

6.2.1 Bathroom Tissue

6.2.2 Paper Napkins

6.2.3 Paper Towels

6.2.4 Facial Tissues

6.2.5 Speciality and Wrapping Tissue

6.3 By Type

6.3.1 At Home

6.3.2 Away from Home

6.4 By Geography

6.4.1 North America

6.4.2 Europe

6.4.3 Asia Pacific

6.4.4 Latin America

6.4.5 Middle East and Africa

7. COMPETITIVE LANDSCAPE

7.1 Company Profiles

7.1.1 Clearwater Paper Corporation

7.1.2 Kruger Products

7.1.3 Sofidel Group

7.1.4 Wausau Paper Corporation

7.1.5 Cascades Tissue Group Inc.

7.1.6 Procter & Gamble

7.1.7 Asia Pulp and Paper (APP)

7.1.8 SCA (Svenska Cellulosa Aktiebolaget)

7.1.9 Georgia Pacific LLC

7.1.10 Kimberly-Clark Corporation

7.1.11 Essity

• *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. FUTURE OF THE MARKET

Tissue Paper Industry Segmentation

The tissue paper market is segmented by raw material (bleached softwood kraft pulp, birch hardwood kraft pulp, and high-yield pulp), product type (paper napkins, paper towels, bathroom tissues, facial tissues, and specialty and wrapping tissue), type (at home and away from home), and geography. The market sizes and forecasts are provided in terms of value in USD for all the abovementioned segments.

Tissue Paper Market Research FAQs

How big is the tissue paper market.

The Tissue Paper Market size is expected to reach USD 20.85 billion in 2024 and grow at a CAGR of 5.68% to reach USD 27.49 billion by 2029.

What is the current Tissue Paper Market size?

In 2024, the Tissue Paper Market size is expected to reach USD 20.85 billion.

Who are the key players in Tissue Paper Market?

Kimberly-Clark Corporation, Georgia Pacific LLC, SCA (Svenska Cellulosa Aktiebolaget), Procter & Gamble and Kruger Products are the major companies operating in the Tissue Paper Market.

Which is the fastest growing region in Tissue Paper Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

Which region has the biggest share in Tissue Paper Market?

In 2024, the North America accounts for the largest market share in Tissue Paper Market.

What years does this Tissue Paper Market cover, and what was the market size in 2023?

In 2023, the Tissue Paper Market size was estimated at USD 19.73 billion. The report covers the Tissue Paper Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Tissue Paper Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

What are the key drivers of the Tissue Paper Market?

The Key factors driving the Tissue Paper Market are: a) Increasing hygiene awareness b) Rising disposable incomes c) Convenience of disposable tissue products d) Innovations in softness and strength

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Tissue Industry Report

The Global Tissue Paper Market, including the toilet paper industry, is witnessing remarkable growth, fueled by heightened hygiene awareness in residential and commercial sectors. This demand covers a range of products like toilet paper, facial tissues, and wipes, with a notable shift towards eco-friendly options. Manufacturers are innovating in tissue paper manufacturing to meet eco-conscious consumer demands, offering products with better germ protection, softness, and absorption. The market's growth is also driven by higher disposable incomes and public health initiatives, despite facing challenges from environmental concerns over deforestation and sustainability. The toilet paper segment remains crucial, due to its daily necessity. With advancements in manufacturing technology and sustainable practices, the tissue paper industry is set for continued evolution. For detailed insights, Mordor Intelligence™ provides comprehensive market share, size, and revenue growth rate analysis, including a forecast outlook and historical overview of the tissue paper market. Download a free report PDF sample for more information.

Tissue Market Report Snapshots

• Tissue Market Size
• Tissue Market Share
• Tissue Market Trends
• Tissue Companies
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Tissue Paper Market

Tissue Paper Market (Ply Type: 1-Ply, 2-Ply, and 3-Ply and More; and Tissue Grade: Up to 20 GSM, 20 to 40 GSM, and More than 40 GSM) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2023-2031

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Global Tissue Paper Market Outlook 2031

• The global industry was valued at US$ 54.9 Bn in 2022
• It is projected to grow at a CAGR of 5.1% from 2023 to 2031 and reach US$ 83.4 Bn by the end of 2031

Analysts’ Viewpoint on Market Scenario Rise in inclination toward personal hygiene and increase in adoption of facial tissues are projected to augment the tissue paper market size during the forecast period. Adoption of advanced production technologies to boost energy savings and reduce the cost of tissue papers is a major trend in the global tissue paper industry. Surge in usage of advanced materials and smart technologies in the production of baby care and adult hygiene products is likely to offer lucrative opportunities to vendors in the industry. Tissue papers are manufactured from renewable resources and are 100% natural. Many tissue paper manufacturers are using bark twigs and waste from the limber sector which ensures waste utilization.

Market Introduction

Tissue paper is a sustainable choice for people all over the world to be used at home and on the move. The excellent hygienic properties and first-class environmental benefits have increased the use of tissue paper exponentially. Tissue papers are commonly employed in cleaning, wrapping, and for various other personal applications. Facial tissues , hygienic tissues, wrapping tissues, and paper towels are the various types of tissue paper.

Tissue papers are biodegradable as they decompose naturally. Most products in the market underline their environmental credentials such as EU Ecolabel, the FSC and PEFC labels, and regional labels including Nordic Swan and Blue Angel. Tissue paper companies are focusing on regenerating and regrowing raw materials through the adoption of sustainable forestry practices.

Rise in Inclination Toward Personal Hygiene Propelling Tissue Paper Market Expansion

Personal hygiene has become one of the essential parts of people's lives, especially post the COVID-19 pandemic. Rise in cases of chronic diseases and surge in focus on health and hygiene are expected to spur the tissue paper market growth as millions of people are choosing tissue papers at home, on the go, at lunch, office, and other places.

Emergence of the COVID-19 pandemic exponentially increased the demand for tissue papers. The use of tissue paper has become especially crucial during the holiday season as the period increases the risk of cold and flu. Tissues have become the go-to choice for every situation. They help in preventing the transmission of gastronomical and viral infections. Tissue papers play an important role in controlling infections and flu and promote good hand hygiene within the general population.

Increase in Adoption of Facial Tissues Fueling Market Value

Facial tissue papers are soft and highly absorbent, which makes them suitable for facial applications. They are recyclable and have antibacterial properties. Rise in awareness regarding health and hygiene and emergence of several infectious diseases are boosting demand for facial tissues, thereby driving the tissue paper market development.

Facial tissues are widely employed in commercial places. Several tissue paper companies are offering facial tissues infused with aromatic agents and antibacterial properties. Surge in living standards and increase in disposable income are positively impacting the demand for facial tissue papers. Moreover, growth in expenditure on facial care is also augmenting the tissue paper market progress.

Use of Advanced Materials Offering Lucrative Opportunities to Vendors

Product advancements in the retail hygiene sector hinge on innovations in the materials and technologies used in the final product. In the hygiene aspect of nonwovens, important innovations have been made to improve the functionality and softness of various product categories.

Spunlace nonwoven fabrics are typically used in the baby wipes sector. They have recently expanded into other markets such as adult incontinence, baby diapers, and feminine hygiene products. Efficient manufacturing techniques have made spunlace a more affordable option for sanitary product manufacturers.

Tissue Paper Market Trends

Adoption of advanced production technologies boosting energy saving and reducing production costs.

Use of advanced production technologies helps improve the quality of tissue papers and reduce their production costs. TAD technology is widely employed to manufacture tissue paper in the U.S. as it saves energy. Vendors are focusing on improving their production process and investing in various R&D activities to increase their tissue paper market share.

Advancements in tissue manufacturing technologies, such as STT, ATMOS, and PMP, are projected to drive the tissue paper market revenue in the near future. The Advanced Tissue Molding System (ATMOS) technology, introduced by Voith, can run 100% recycled fiber at typical speeds of TAD machines. METSO has patented its Structured Tissue Technology (STT) which can produce conventional and structural products.

Usage of Smart Technologies for Manufacturing Baby Care and Adult Hygiene Products

In recent years, the hygiene market is witnessing the launch of new baby care and adult incontinence products that are equipped with wearable sensor technologies. The aim is to improve user comfort and prevent skin problems. These technologies typically sound an alarm to notify when a diaper needs changing or when adult incontinence occurs.

Abena, a manufacturer of incontinence products, in collaboration with MediSens Wireless, a wearable sensor platform, offers Nova, an adult incontinence product with digital sensors that record changes in fluid levels and monitor them via the Nova app. Similarly, South Korea-based startup Monit offers a Bluetooth sensor that sits on the outside of diapers and can detect wastes and urine by monitoring temperature, humidity, and gases.

Regional Outlook

According to the latest tissue paper market forecast, Asia Pacific is expected to hold largest share from 2023 to 2031. China is a major market for tissue papers in the region. Rapid urbanization and increase in disposable income are boosting market dynamics in Asia Pacific. Surge in focus on health and hygiene is also augmenting market statistics in the region.

Analysis of Key Players in Tissue Paper Market

Vendors in the industry are adopting sustainable manufacturing practices to cater to environmentally-conscious customers. Essity Aktiebolag (publ), Asia Pulp & Paper (APP) Sinar Mas, Sofidel Group, Georgia-Pacific LLC, Kimberly-Clark Corporation, Wepa Hygieneprodukte GmbH, Cascades Inc., Metsä Tissue, Gulf Paper Manufacturing Company, Procter & Gamble Company, Crown Paper Mill LLC, Abu Dhabi National Paper Mill, Napco National, Saudi Paper Manufacturing Company, INDEVCO Paper Making, Clearwater Paper Corporation, Queenex Tissues Factory, Oji Holdings Corporation, Pudumjee Paper Products Limited, Kruger Products L.P, and Mediterranean Tissue Mill are major players operating in this sector.

Each of these companies has been profiled in the tissue paper market report based on factors such as financial overview, company overview, business strategies, business segments, application portfolio, and recent developments.

Tissue Paper Market Snapshot

Frequently asked questions, how big was the global tissue paper market in 2022.

It was valued at US$ 54.9 Bn in 2022

At what rate is the tissue paper industry anticipated to grow during the forecast period?

It is projected to grow at a CAGR of 5.1% from 2023 to 2031

How much will the tissue paper business be worth by the end of 2031?

It is estimated to reach US$ 83.4 Bn by the end of 2031

What are the major factors driving demand for tissue papers?

Rise in inclination toward personal hygiene and increase in adoption of facial tissues

Which tissue paper segment accounted for largest share?

2-ply was the largest ply segment in 2022

Which region is likely to record the highest demand for tissue papers?

Asia Pacific is estimated to record the highest demand during the forecast period

Who are the key tissue paper manufacturers?

Essity Aktiebolag (publ), Asia Pulp & Paper (APP) Sinar Mas, Sofidel Group, Georgia-Pacific LLC, Kimberly-Clark Corporation, Wepa Hygieneprodukte GmbH, Cascades Inc., Metsä Tissue, Gulf Paper Manufacturing Company, Procter & Gamble Company, Crown Paper Mill LLC, Abu Dhabi National Paper Mill, Napco National, Saudi Paper Manufacturing Company, INDEVCO Paper Making, Clearwater Paper Corporation, Queenex Tissues Factory, Oji Holdings Corporation, Pudumjee Paper Products Limited, Kruger Products L.P

1. Executive Summary

    1.1. Market Overview

    1.2. Market Analysis

    1.3. TMR Analysis and Recommendations

2. Market Viewpoint

    2.1. Market Definition

    2.2. Market Taxonomy

3. Tissue Paper Market Overview

    3.1. Introduction

    3.2. Global Tissue Paper Market Overview

    3.3. Tissue Paper Market Value (US$ Bn) and Forecast

    3.4. Value Chain Analysis

        3.4.1. Exhaustive List of Active Participants

            3.4.1.1. Raw Material Suppliers

            3.4.1.2. Tissue Paper Manufacturers/Distributors

            3.4.1.3. Product Types/Customers

        3.4.2. Profitability Margins

    3.5. Macro-economic Factors - Correlation Analysis

    3.6. Forecast Factors - Relevance & Impact

4. Impact of COVID-19

    4.1. Current Statistics and Probable Future Impact

    4.2. Impact of COVID-19 on Tissue Paper Market

5. Global Tissue Paper Market Analysis

    5.1. Pricing Analysis

        5.1.1. Pricing Assumption

        5.1.2. Price Projections By Region

    5.2. Market Size (US$ Bn) and Forecast

        5.2.1. Market Size and Y-o-Y Growth

        5.2.2. Absolute $ Opportunity

6. Global Tissue Paper Market Dynamics

    6.1. Drivers

    6.2. Restraints

    6.3. Opportunity Analysis

    6.4. Trends

7. Global Tissue Paper Market Analysis and Forecast, By Ply Type

    7.1. Introduction

        7.1.1. Market Share and Basis Points (BPS) Analysis, By Ply Type

        7.1.2. Y-o-Y Growth Projections, By Ply Type

    7.2. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Ply Type

        7.2.1. 1 - Ply

        7.2.2. 2 - Ply

        7.2.3. 3 - Ply and More

    7.3. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031, By Ply Type

        7.3.1. 1 - Ply

        7.3.2. 2 - Ply

        7.3.3. 3 - Ply and More

    7.4. Market Attractiveness Analysis, By Ply Type

8. Global Tissue Paper Market Analysis and Forecast, By Tissue Grade

    8.1. Introduction

        8.1.1. Market Share and Basis Points (BPS) Analysis, By Tissue Grade

        8.1.2. Y-o-Y Growth Projections, By Tissue Grade

    8.2. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Tissue Grade

        8.2.1. Up to 20 GSM

        8.2.2. 20 to 40 GSM

        8.2.3. More than 40 GSM

    8.3. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031, By Tissue Grade

        8.3.1. Up to 20 GSM

        8.3.2. 20 to 40 GSM

        8.3.3. More than 40 GSM

    8.4. Market Attractiveness Analysis, By Tissue Grade

9. Global Tissue Paper Market Analysis and Forecast, By Application

    9.1. Introduction

        9.1.1. Market Share and Basis Points (BPS) Analysis, By Application

        9.1.2. Y-o-Y Growth Projections, By Application

    9.2. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Application

        9.2.1. Facial Tissues

        9.2.2. Napkins

        9.2.3. Bath & Toilet Tissues

        9.2.4. Towels

        9.2.5. Wrapping Tissues

        9.2.6. Hygiene Tissues (Medical Tissues and Wipes)

    9.3. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031, By Application

        9.3.1. Facial Tissues

        9.3.2. Napkins

        9.3.3. Bath & Toilet Tissues

        9.3.4. Towels

        9.3.5. Wrapping Tissues

        9.3.6. Hygiene Tissues (Medical Tissues and Wipes)

    9.4. Market Attractiveness Analysis, By Application

10. Global Tissue Paper Market Analysis and Forecast, By Material Source

    10.1. Introduction

        10.1.1. Market Share and Basis Points (BPS) Analysis, By Material Source

        10.1.2. Y-o-Y Growth Projections, By Material Source

    10.2. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Material Source

        10.2.1. Virgin Pulp

        10.2.2. Recycled Pulp

    10.3. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031, By Material Source

        10.3.1. Virgin Pulp

        10.3.2. Recycled Pulp

    10.4. Market Attractiveness Analysis, By Material Source

11. Global Tissue Paper Market Analysis and Forecast, By End-use

    11.1. Introduction

        11.1.1. Market Share and Basis Points (BPS) Analysis, By End-use

        11.1.2. Y-o-Y Growth Projections, By End-use

    11.2. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By End-use

        11.2.1. Residential

        11.2.2. Commercial

            11.2.2.1. Hotels

            11.2.2.2. Offices

            11.2.2.3. Malls & Multiplexes

            11.2.2.4. Hospitals

            11.2.2.5. Schools & Colleges

            11.2.2.6. Airlines & Railways

            11.2.2.7. Others

    11.3. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031, By End-use

        11.3.1. Residential

        11.3.2. Commercial

            11.3.2.1. Hotels

            11.3.2.2. Offices

            11.3.2.3. Malls & Multiplexes

            11.3.2.4. Hospitals

            11.3.2.5. Schools & Colleges

            11.3.2.6. Airlines & Railways

            11.3.2.7. Others

    11.4. Market Attractiveness Analysis, By End-use

12. Global Tissue Paper Market Analysis and Forecast, By Region

    12.1. Introduction

        12.1.1. Market Share and Basis Points (BPS) Analysis, By Region

        12.1.2. Y-o-Y Growth Projections By Region

    12.2. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Region

        12.2.1. North America

        12.2.2. Latin America

        12.2.3. Europe

        12.2.4. Asia Pacific

        12.2.5. Middle East & Africa

    12.3. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031 By Region

        12.3.1. North America

        12.3.2. Latin America

        12.3.3. Europe

        12.3.4. Asia Pacific

        12.3.5. Middle East & Africa

    12.4. Market Attractiveness Analysis, By Region

13. North America Tissue Paper Market Analysis and Forecast

    13.1. Introduction

        13.1.1. Market Share and Basis Points (BPS) Analysis, By Country

        13.1.2. Y-o-Y Growth Projections, By Country

    13.2. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Country

    13.3. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031, By Country

        13.3.1. U.S.

        13.3.2. Canada

    13.4. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Ply Type

    13.5. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031 Analysis 2023-2031, By Ply Type

        13.5.1. 1 - Ply

        13.5.2. 2 - Ply

        13.5.3. 3 - Ply and More

    13.6. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Tissue Grade

    13.7. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031 Analysis 2023-2031, By Tissue Grade

        13.7.1. Up to 20 GSM

        13.7.2. 20 to 40 GSM

        13.7.3. More than 40 GSM

    13.8. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Application

    13.9. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031, By Application

        13.9.1. Facial Tissues

        13.9.2. Napkins

        13.9.3. Bath & Toilet Tissues

        13.9.4. Towels

        13.9.5. Wrapping Tissues

        13.9.6. Hygiene Tissues (Medical Tissues and Wipes)

    13.10. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Material Source

    13.11. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031, By Material Source

        13.11.1. Virgin Pulp

        13.11.2. Recycled Pulp

    13.12. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By End-use

    13.13. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031, By End-use

        13.13.1. Residential

        13.13.2. Commercial

            13.13.2.1. Hotels

            13.13.2.2. Offices

            13.13.2.3. Malls & Multiplexes

            13.13.2.4. Hospitals

            13.13.2.5. Schools & Colleges

            13.13.2.6. Airlines & Railways

            13.13.2.7. Others

    13.14. Market Attractiveness Analysis

        13.14.1. By Country

        13.14.2. By Ply Type

        13.14.3. By Tissue Grade

        13.14.4. By Application

        13.14.5. End-use

14. Latin America Tissue Paper Market Analysis and Forecast

    14.1. Introduction

        14.1.1. Market Share and Basis Points (BPS) Analysis, By Country

        14.1.2. Y-o-Y Growth Projections, By Country

    14.2. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Country

    14.3. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031, By Country

        14.3.1. Brazil

        14.3.2. Mexico

        14.3.3. Argentina

        14.3.4. Rest of Latin America

    14.4. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Ply Type

    14.5. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031 Analysis 2023-2031, By Ply Type

        14.5.1. 1 - Ply

        14.5.2. 2 - Ply

        14.5.3. 3 - Ply and More

    14.6. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Tissue Grade

    14.7. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031 Analysis 2023-2031, By Tissue Grade

        14.7.1. Up to 20 GSM

        14.7.2. 20 to 40 GSM

        14.7.3. More than 40 GSM

    14.8. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Application

    14.9. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031, By Application

        14.9.1. Facial Tissues

        14.9.2. Napkins

        14.9.3. Bath & Toilet Tissues

        14.9.4. Towels

        14.9.5. Wrapping Tissues

        14.9.6. Hygiene Tissues (Medical Tissues and Wipes)

    14.10. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Material Source

    14.11. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031, By Material Source

        14.11.1. Virgin Pulp

        14.11.2. Recycled Pulp

    14.12. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By End-use

    14.13. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031, By End-use

        14.13.1. Residential

        14.13.2. Commercial

            14.13.2.1. Hotels

            14.13.2.2. Offices

            14.13.2.3. Malls & Multiplexes

            14.13.2.4. Hospitals

            14.13.2.5. Schools & Colleges

            14.13.2.6. Airlines & Railways

            14.13.2.7. Others

    14.14. Market Attractiveness Analysis

        14.14.1. By Country

        14.14.2. By Ply Type

        14.14.3. By Tissue Grade

        14.14.4. By Application

        14.14.5. End-use

15. Europe Tissue Paper Market Analysis and Forecast

    15.1. Introduction

        15.1.1. Market Share and Basis Points (BPS) Analysis, By Country

        15.1.2. Y-o-Y Growth Projections, By Country

    15.2. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Country

    15.3. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031, By Country

        15.3.1. Germany

        15.3.2. Italy

        15.3.3. France

        15.3.4. Spain

        15.3.5. Nordics

        15.3.6. U.K.

        15.3.7. Benelux

        15.3.8. Russia

        15.3.9. Poland

        15.3.10. Rest of Europe

    15.4. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Ply Type

    15.5. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031 Analysis 2023-2031, By Ply Type

        15.5.1. 1 - Ply

        15.5.2. 2 - Ply

        15.5.3. 3 - Ply and More

    15.6. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Tissue Grade

    15.7. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031 Analysis 2023-2031, By Tissue Grade

        15.7.1. Up to 20 GSM

        15.7.2. 20 to 40 GSM

        15.7.3. More than 40 GSM

    15.8. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Application

    15.9. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031, By Application

        15.9.1. Facial Tissues

        15.9.2. Napkins

        15.9.3. Bath & Toilet Tissues

        15.9.4. Towels

        15.9.5. Wrapping Tissues

        15.9.6. Hygiene Tissues (Medical Tissues and Wipes)

    15.10. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Material Source

    15.11. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031, By Material Source

        15.11.1. Virgin Pulp

        15.11.2. Recycled Pulp

    15.12. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By End-use

    15.13. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031, By End-use

        15.13.1. Residential

        15.13.2. Commercial

            15.13.2.1. Hotels

            15.13.2.2. Offices

            15.13.2.3. Malls & Multiplexes

            15.13.2.4. Hospitals

            15.13.2.5. Schools & Colleges

            15.13.2.6. Airlines & Railways

            15.13.2.7. Others

    15.14. Market Attractiveness Analysis

        15.14.1. By Country

        15.14.2. By Ply Type

        15.14.3. By Tissue Grade

        15.14.4. By Application

        15.14.5. By End-use

16. Asia Pacific Tissue Paper Market Analysis and Forecast

    16.1. Introduction

        16.1.1. Market Share and Basis Points (BPS) Analysis, By Country

        16.1.2. Y-o-Y Growth Projections, By Country

    16.2. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Country

    16.3. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031, By Country

        16.3.1. China

        16.3.2. India

        16.3.3. ASEAN

        16.3.4. Australia & New Zealand

        16.3.5. Japan

        16.3.6. Rest of Asia Pacific

    16.4. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Ply Type

    16.5. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031 Analysis 2023-2031, By Ply Type

        16.5.1. 1 - Ply

        16.5.2. 2 - Ply

        16.5.3. 3 - Ply and More

    16.6. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Tissue Grade

    16.7. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031 Analysis 2023-2031, By Tissue Grade

        16.7.1. Up to 20 GSM

        16.7.2. 20 to 40 GSM

        16.7.3. More than 40 GSM

    16.8. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Application

    16.9. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031, By Application

        16.9.1. Facial Tissues

        16.9.2. Napkins

        16.9.3. Bath & Toilet Tissues

        16.9.4. Towels

        16.9.5. Wrapping Tissues

        16.9.6. Hygiene Tissues (Medical Tissues and Wipes)

    16.10. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Material Source

    16.11. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031, By Material Source

        16.11.1. Virgin Pulp

        16.11.2. Recycled Pulp

    16.12. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By End-use

    16.13. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031, By End-use

        16.13.1. Residential

        16.13.2. Commercial

            16.13.2.1. Hotels

            16.13.2.2. Offices

            16.13.2.3. Malls & Multiplexes

            16.13.2.4. Hospitals

            16.13.2.5. Schools & Colleges

            16.13.2.6. Airlines & Railways

            16.13.2.7. Others

    16.14. Market Attractiveness Analysis

        16.14.1. By Country

        16.14.2. By Ply Type

        16.14.3. By Tissue Grade

        16.14.4. By Application

        16.14.5. By End-use

17. Middle East & Africa Tissue Paper Market Analysis and Forecast

    17.1. Introduction

        17.1.1. Market Share and Basis Points (BPS) Analysis, By Country

        17.1.2. Y-o-Y Growth Projections, By Country

    17.2. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Country

    17.3. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031, By Country

        17.3.1. Northern Africa

        17.3.2. GCC Countries

        17.3.3. South Africa

        17.3.4. Rest of MEA

    17.4. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Ply Type

    17.5. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031 Analysis 2023-2031, By Ply Type

        17.5.1. 1 - Ply

        17.5.2. 2 - Ply

        17.5.3. 3 - Ply and More

    17.6. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Tissue Grade

    17.7. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031 Analysis 2023-2031, By Tissue Grade

        17.7.1. Up to 20 GSM

        17.7.2. 20 to 40 GSM

        17.7.3. More than 40 GSM

    17.8. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Application

    17.9. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031, By Application

        17.9.1. Facial Tissues

        17.9.2. Napkins

        17.9.3. Bath & Toilet Tissues

        17.9.4. Towels

        17.9.5. Wrapping Tissues

        17.9.6. Hygiene Tissues (Medical Tissues and Wipes)

    17.10. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By Material Source

    17.11. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031, By Material Source

        17.11.1. Virgin Pulp

        17.11.2. Recycled Pulp

    17.12. Historical Market Value (US$ Bn) and Volume (Tons), 2013-2022, By End-use

    17.13. Market Size (US$ Bn) and Volume (Tons) Forecast Analysis 2023-2031, By End-use

        17.13.1. Residential

        17.13.2. Commercial

            17.13.2.1. Hotels

            17.13.2.2. Offices

            17.13.2.3. Malls & Multiplexes

            17.13.2.4. Hospitals

            17.13.2.5. Schools & Colleges

            17.13.2.6. Airlines & Railways

            17.13.2.7. Others

    17.14. Market Attractiveness Analysis

        17.14.1. By Country

        17.14.2. By Ply Type

        17.14.3. By Tissue Grade

        17.14.4. By Application

        17.14.5. By End-use

18. Country-wise Tissue Paper Market Analysis, 2023-2031

    18.1. U.S. Tissue Paper Market Analysis

        18.1.1. By Ply Type

        18.1.2. By Tissue Grade

        18.1.3. By Application

        18.1.4. By Material Source

        18.1.5. By End-use

    18.2. Canada Tissue Paper Market Analysis

        18.2.1. By Ply Type

        18.2.2. By Tissue Grade

        18.2.3. By Application

        18.2.4. By Material Source

        18.2.5. By End-use

    18.3. Brazil Tissue Paper Market Analysis

        18.3.1. By Ply Type

        18.3.2. By Tissue Grade

        18.3.3. By Application

        18.3.4. By Material Source

        18.3.5. By End-use

    18.4. Mexico Tissue Paper Market Analysis

        18.4.1. By Ply Type

        18.4.2. By Tissue Grade

        18.4.3. By Application

        18.4.4. By Material Source

        18.4.5. By End-use

    18.5. Germany Tissue Paper Market Analysis

        18.5.1. By Ply Type

        18.5.2. By Tissue Grade

        18.5.3. By Application

    18.6. Spain Tissue Paper Market Analysis

        18.6.1. By Ply Type

        18.6.2. By Tissue Grade

        18.6.3. By Application

        18.6.4. By Material Source

        18.6.5. By End-use

    18.7. France Tissue Paper Market Analysis

        18.7.1. By Ply Type

        18.7.2. By Tissue Grade

        18.7.3. By Application

        18.7.4. By Material Source

        18.7.5. By End-use

    18.8. U.K. Tissue Paper Market Analysis

        18.8.1. By Ply Type

        18.8.2. By Tissue Grade

        18.8.3. By Application

        18.8.4. By Material Source

        18.8.5. By End-use

    18.9. Italy Tissue Paper Market Analysis

        18.9.1. By Ply Type

        18.9.2. By Tissue Grade

        18.9.3. By Application

        18.9.4. By Material Source

        18.9.5. By End-use

    18.10. Russia Tissue Paper Market Analysis

        18.10.1. By Ply Type

        18.10.2. By Tissue Grade

        18.10.3. By Application

        18.10.4. By Material Source

        18.10.5. By End-use

    18.11. China Tissue Paper Market Analysis

        18.11.1. By Ply Type

        18.11.2. By Tissue Grade

        18.11.3. By Application

        18.11.4. By Material Source

        18.11.5. By End-use

    18.12. India Tissue Paper Market Analysis

        18.12.1. By Ply Type

        18.12.2. By Tissue Grade

        18.12.3. By Application

        18.12.4. By Material Source

        18.12.5. By End-use

    18.13. Japan Tissue Paper Market Analysis

        18.13.1. By Ply Type

        18.13.2. By Tissue Grade

        18.13.3. By Application

        18.13.4. By Material Source

        18.13.5. By End-use

    18.14. GCC Countries Tissue Paper Market Analysis

        18.14.1. By Ply Type

        18.14.2. By Tissue Grade

        18.14.3. By Application

        18.14.4. By Material Source

        18.14.5. By End-use

    18.15. South Africa Tissue Paper Market Analysis

        18.15.1. By Ply Type

        18.15.2. By Tissue Grade

        18.15.3. By Application

        18.15.4. By Material Source

        18.15.5. By End-use

19. Competitive Landscape

    19.1. Market Structure

    19.2. Competition Dashboard

    19.3. Company Market Share Analysis

    19.4. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments, SWOT Analysis)

    19.5. Competition Deep Dive

   (Key Global Market Players)

        19.5.1. Essity Aktiebolag (publ)

            19.5.1.1. Overview

            19.5.1.2. Financials

            19.5.1.3. Strategy

            19.5.1.4. Recent Developments

            19.5.1.5. SWOT Analysis

        19.5.2. Asia Pulp & Paper (APP) Sinar Mas

            19.5.2.1. Overview

            19.5.2.2. Financials

            19.5.2.3. Strategy

            19.5.2.4. Recent Developments

            19.5.2.5. SWOT Analysis

        19.5.3. Sofidel Group

            19.5.3.1. Overview

            19.5.3.2. Financials

            19.5.3.3. Strategy

            19.5.3.4. Recent Developments

            19.5.3.5. SWOT Analysis

        19.5.4. Georgia-Pacific LLC

            19.5.4.1. Overview

            19.5.4.2. Financials

            19.5.4.3. Strategy

            19.5.4.4. Recent Developments

            19.5.4.5. SWOT Analysis

        19.5.5. Kimberly-Clark Corporation

            19.5.5.1. Overview

            19.5.5.2. Financials

            19.5.5.3. Strategy

            19.5.5.4. Recent Developments

            19.5.5.5. SWOT Analysis

        19.5.6. Wepa Hygieneprodukte GmbH

            19.5.6.1. Overview

            19.5.6.2. Financials

            19.5.6.3. Strategy

            19.5.6.4. Recent Developments

            19.5.6.5. SWOT Analysis

        19.5.7. Cascades Inc.

            19.5.7.1. Overview

            19.5.7.2. Financials

            19.5.7.3. Strategy

            19.5.7.4. Recent Developments

            19.5.7.5. SWOT Analysis

        19.5.8. Metsä Tissue

            19.5.8.1. Overview

            19.5.8.2. Financials

            19.5.8.3. Strategy

            19.5.8.4. Recent Developments

            19.5.8.5. SWOT Analysis

        19.5.9. Gulf Paper Manufacturing Company

            19.5.9.1. Overview

            19.5.9.2. Financials

            19.5.9.3. Strategy

            19.5.9.4. Recent Developments

            19.5.9.5. SWOT Analysis

        19.5.10. Procter & Gamble Company

            19.5.10.1. Overview

            19.5.10.2. Financials

            19.5.10.3. Strategy

            19.5.10.4. Recent Developments

            19.5.10.5. SWOT Analysis

        19.5.11. Crown Paper Mill LLC

            19.5.11.1. Overview

            19.5.11.2. Financials

            19.5.11.3. Strategy

            19.5.11.4. Recent Developments

            19.5.11.5. SWOT Analysis

        19.5.12. Abu Dhabi National Paper Mill

            19.5.12.1. Overview

            19.5.12.2. Financials

            19.5.12.3. Strategy

            19.5.12.4. Recent Developments

            19.5.12.5. SWOT Analysis

        19.5.13. Napco National

            19.5.13.1. Overview

            19.5.13.2. Financials

            19.5.13.3. Strategy

            19.5.13.4. Recent Developments

            19.5.13.5. SWOT Analysis

        19.5.14. Saudi Paper Manufacturing Company

            19.5.14.1. Overview

            19.5.14.2. Financials

            19.5.14.3. Strategy

            19.5.14.4. Recent Developments

            19.5.14.5. SWOT Analysis

        19.5.15. Clearwater Paper Corporation

            19.5.15.1. Overview

            19.5.15.2. Financials

            19.5.15.3. Strategy

            19.5.15.4. Recent Developments

            19.5.15.5. SWOT Analysis

        19.5.16. Queenex Tissues Factory

            19.5.16.1. Overview

            19.5.16.2. Financials

            19.5.16.3. Strategy

            19.5.16.4. Recent Developments

            19.5.16.5. SWOT Analysis

        19.5.17. Oji Holdings Corporation

            19.5.17.1. Overview

            19.5.17.2. Financials

            19.5.17.3. Strategy

            19.5.17.4. Recent Developments

            19.5.17.5. SWOT Analysis

        19.5.18. Pudumjee Paper Products Limited

            19.5.18.1. Overview

            19.5.18.2. Financials

            19.5.18.3. Strategy

            19.5.18.4. Recent Developments

            19.5.18.5. SWOT Analysis

        19.5.19. INDEVCO Paper Making

            19.5.19.1. Overview

            19.5.19.2. Financials

            19.5.19.3. Strategy

            19.5.19.4. Recent Developments

            19.5.19.5. SWOT Analysis

        19.5.20. Mediterranean Tissue Mill

            19.5.20.1. Overview

            19.5.20.2. Financials

            19.5.20.3. Strategy

            19.5.20.4. Recent Developments

            19.5.20.5. SWOT Analysis

        19.5.21. Kruger Products L.P

            19.5.21.1. Overview

            19.5.21.2. Financials

            19.5.21.3. Strategy

            19.5.21.4. Recent Developments

            19.5.21.5. SWOT Analysis

20. Assumptions and Acronyms Used

21. Research Methodology

List of Tables

Table 01: Global Tissue Paper Market Value (US$ Bn) by Ply Type, 2013H-2031F

Table 02: Global Tissue Paper Market Volume (Tons) by Ply Type, 2013H-2031F

Table 03: Global Tissue Paper Market Value (US$ Bn) by Tissue Grade, 2013H-2031F

Table 04: Global Tissue Paper Market Volume (Tons) by Tissue Grade, 2013H-2031F

Table 05: Global Tissue Paper Market Value (US$ Bn) by Application, 2013H-2031F

Table 06: Global Tissue Paper Market Volume (Tons) by Application, 2013H-2031F

Table 07: Global Tissue Paper Market Value (US$ Bn) by Material Source, 2013H-2031F

Table 08: Global Tissue Paper Market Volume (US$ Bn) by Material Source, 2013H-2031F

Table 09: Global Tissue Paper Market Value (US$ Bn) by End-use, 2013H-2031F

Table 10: Global Tissue Paper Market Value (US$ Bn) by End-use, 2013H-2031F

Table 11: Global Tissue Paper Market Volume (Tons) by End-use, 2013H-2031F

Table 12: Global Tissue Paper Market Volume (Tons) by End-use, 2013H-2031F

Table 13: Global Tissue Paper Market Value (US$ Bn) by Region, 2013H-2031F

Table 14: Global Tissue Paper Market Volume (Tons) by Region, 2013H-2031F

Table 15: North America Tissue Paper Market Value (US$ Bn) by Ply Type, 2013H-2031F

Table 16: North America Tissue Paper Market Volume (Tons) by Ply Type, 2013H-2031F

Table 17: North America Tissue Paper Market Value (US$ Bn) by Tissue Grade, 2013H-2031F

Table 18: North America Tissue Paper Market Volume (Tons) by Tissue Grade, 2013H-2031F

Table 19: North America Tissue Paper Market Value (US$ Bn) by Application, 2013H-2031F

Table 20: North America Tissue Paper Market Volume (Tons) by Application, 2013H-2031F

Table 21: North America Tissue Paper Market Value (US$ Bn) by Material Source, 2013H-2031F

Table 22: North America Tissue Paper Market Volume (Tons) by Material Source, 2013H-2031F

Table 23: North America Tissue Paper Market Value (US$ Bn) by End-use, 2013H-2031F

Table 24: North America Tissue Paper Market Value (US$ Bn) by End-use, 2013H-2031F

Table 25: North America Tissue Paper Market Volume (Tons) by End-use, 2013H-2031F

Table 26: North America Tissue Paper Market Volume (Tons) by End-use, 2013H-2031F

Table 27: North America Tissue Paper Market Value (US$ Bn) by Country, 2013H-2031F

Table 28: North America Tissue Paper Market Volume (Tons) by Country, 2013H-2031F

Table 29: Latin America Tissue Paper Market Value (US$ Bn) by Ply Type, 2013H-2031F

Table 30: Latin America Tissue Paper Market Volume (Tons) by Ply Type, 2013H-2031F

Table 31: Latin America Tissue Paper Market Value (US$ Bn) by Tissue Grade, 2013H-2031F

Table 32: Latin America Tissue Paper Market Volume (Tons) by Tissue Grade, 2013H-2031F

Table 33: Latin America Tissue Paper Market Value (US$ Bn) by Application, 2013H-2031F

Table 34: Latin America Tissue Paper Market Volume (Tons) by Application, 2013H-2031F

Table 35: Latin America Tissue Paper Market Value (US$ Bn) by Material Source, 2013H-2031F

Table 36: Latin America Tissue Paper Market Volume (Tons) by Material Source, 2013H-2031F

Table 37: Latin America Tissue Paper Market Value (US$ Bn) by End-use, 2013H-2031F

Table 38: Latin America Tissue Paper Market Value (US$ Bn) by End-use, 2013H-2031F

Table 39: Latin America Tissue Paper Market Volume (Tons) by End-use, 2013H-2031F

Table 40: Latin America Tissue Paper Market Volume (Tons) by End-use, 2013H-2031F

Table 41: Latin America Tissue Paper Market Value (US$ Bn) by Country, 2013H-2031F

Table 42: Latin America Tissue Paper Market Volume (Tons) by Country, 2013H-2031F

Table 43: Europe Tissue Paper Market Value (US$ Bn) by Ply Type, 2013H-2031F

Table 44: Europe Tissue Paper Market Volume (Tons) by Ply Type, 2013H-2031F

Table 45: Europe Tissue Paper Market Value (US$ Bn) by Tissue Grade, 2013H-2031F

Table 46: Europe Tissue Paper Market Volume (Tons) by Tissue Grade, 2013H-2031F

Table 47: Europe Tissue Paper Market Value (US$ Bn) by Application, 2013H-2031F

Table 48: Europe Tissue Paper Market Volume (Tons) by Application, 2013H-2031F

Table 49: Europe Tissue Paper Market Value (US$ Bn) by Material Source, 2013H-2031F

Table 50: Europe Tissue Paper Market Volume (Tons) by Material Source, 2013H-2031F

Table 51: Europe Tissue Paper Market Value (US$ Bn) by End-use, 2013H-2031F

Table 52: Europe Tissue Paper Market Value (US$ Bn) by End-use, 2013H-2031F

Table 53: Europe Tissue Paper Market Volume (Tons) by End-use, 2013H-2031F

Table 54: Europe Tissue Paper Market Volume (Tons) by End-use, 2013H-2031F

Table 55: Europe Tissue Paper Market Value (US$ Bn) by Country, 2013H-2031F

Table 56: Europe Tissue Paper Market Volume (Tons) by Country, 2013H-2031F

Table 57: Asia Pacific Tissue Paper Market Value (US$ Bn) by Ply Type, 2013H-2031F

Table 58: Asia Pacific Tissue Paper Market Volume (Tons) by Ply Type, 2013H-2031F

Table 59: Asia Pacific Tissue Paper Market Value (US$ Bn) by Tissue Grade, 2013H-2031F

Table 60: Asia Pacific Tissue Paper Market Volume (Tons) by Tissue Grade, 2013H-2031F

Table 61: Asia Pacific Tissue Paper Market Value (US$ Bn) by Application, 2013H-2031F

Table 62: Asia Pacific Tissue Paper Market Volume (Tons) by Application, 2013H-2031F

Table 63: Asia Pacific Tissue Paper Market Value (US$ Bn) by Material Source, 2013H-2031F

Table 64: Asia Pacific Tissue Paper Market Volume (Tons) by Material Source, 2013H-2031F

Table 65: Asia Pacific Tissue Paper Market Value (US$ Bn) by End-use, 2013H-2031F

Table 66: Asia Pacific Tissue Paper Market Value (US$ Bn) by End-use, 2013H-2031F

Table 67: Asia Pacific Tissue Paper Market Volume (Tons) by End-use, 2013H-2031F

Table 68: Asia Pacific Tissue Paper Market Volume (Tons) by End-use, 2013H-2031F

Table 69: Asia Pacific Tissue Paper Market Value (US$ Bn) by Country, 2013H-2031F

Table 70: Asia Pacific Tissue Paper Market Volume (Tons) by Country, 2013H-2031F

Table 71: Middle East & Africa Tissue Paper Market Value (US$ Bn) by Ply Type, 2013H-2031F

Table 72: Middle East & Africa Tissue Paper Market Volume (Tons) by Ply Type, 2013H-2031F

Table 73: Middle East & Africa Tissue Paper Market Value (US$ Bn) by Tissue Grade, 2013H-2031F

Table 74: Middle East & Africa Tissue Paper Market Volume (Tons) by Tissue Grade, 2013H-2031F

Table 76: Middle East & Africa Tissue Paper Market Value (US$ Bn) by Application, 2013H-2031F

Table 77: Middle East & Africa Tissue Paper Market Volume (Tons) by Application, 2013H-2031F

Table 78: Middle East & Africa Tissue Paper Market Value (US$ Bn) by Material Source, 2013H-2031F

Table 79: Middle East & Africa Tissue Paper Market Volume (Tons) by Material Source, 2013H-2031F

Table 80: Middle East & Africa Tissue Paper Market Value (US$ Bn) by End-use, 2013H-2031F

Table 81: Middle East & Africa Tissue Paper Market Value (US$ Bn) by End-use, 2013H-2031F

Table 82: Middle East & Africa Tissue Paper Market Volume (Tons) by End-use, 2013H-2031F

Table 83: Middle East & Africa Tissue Paper Market Volume (Tons) by End-use, 2013H-2031F

Table 84: Middle East & Africa Tissue Paper Market Value (US$ Bn) by Country, 2013H-2031F

Table 85: Middle East & Africa Tissue Paper Market Volume (Tons) by Country, 2013H-2031F

List of Figures

Figure 01: Global Tissue Paper Market Share Analysis, by Ply Type, 2023E & 2031F

Figure 02: Global Tissue Paper Market Y-o-Y Analysis, by Ply Type, 2013H-2031F

Figure 03: Global Tissue Paper Market Attractiveness Analysis, by Ply Type, 2023E-2031F

Figure 04: Global Tissue Paper Market Share Analysis, by Tissue Grade, 2023E & 2031F

Figure 05: Global Tissue Paper Market Y-o-Y Analysis, by Tissue Grade, 2013H -2031F

Figure 06: Global Tissue Paper Market Attractiveness Analysis, by Tissue Grade, 2023E-2031F

Figure 07: Global Tissue Paper Market Share Analysis, by Application, 2023E & 2031F

Figure 08: Global Tissue Paper Market Y-o-Y Analysis, by Application, 2013H -2031F

Figure 09: Global Tissue Paper Market Attractiveness Analysis, by Application, 2023E-2031F

Figure 10: Global Tissue Paper Market Share Analysis, by Material Source, 2023E & 2031F

Figure 11: Global Tissue Paper Market Y-o-Y Analysis, by Material Source, 2013H -2031F

Figure 12: Global Tissue Paper Market Attractiveness Analysis, by Material Source, 2023E-2031F

Figure 13: Global Tissue Paper Market Share Analysis, by End-use, 2023E & 2031F

Figure 14: Global Tissue Paper Market Y-o-Y Analysis, by End-use, 2013H -2031F

Figure 15: Global Tissue Paper Market Attractiveness Analysis, by End-use, 2023E-2031F

Figure 16: Global Tissue Paper Market Share Analysis, by Region, 2023E & 2031F

Figure 17: Global Tissue Paper Market Y-o-Y Analysis, by Region, 2013H -2031F

Figure 18: Global Tissue Paper Market Attractiveness Analysis, by Region, 2023E-2031F

Figure 19: North America Tissue Paper Market Attractiveness Analysis, by Tissue Grade, 2023E-2031F

Figure 20: North America Tissue Paper Market Y-o-Y Analysis, by Ply Type, 2013H -2031F

Figure 21: North America Tissue Paper Market Value Share Analysis, by Application 2023(E)

Figure 22: North America Tissue Paper Market Value Share Analysis, by Material Source 2023(E)

Figure 23: North America Tissue Paper Market Value Share Analysis, by End-use 2023(E)

Figure 24: North America Tissue Paper Market Share Analysis, by Country, 2023E & 2031F

Figure 25: Latin America Tissue Paper Market Attractiveness Analysis, by Tissue Grade, 2023E-2031F

Figure 26: Latin America Tissue Paper Market Y-o-Y Analysis, by Ply Type, 2013H-2031F

Figure 27: Latin America Tissue Paper Market Value Share Analysis, by Application 2023(E)

Figure 28: Latin America Tissue Paper Market Value Share Analysis, by Material Source 2023(E)

Figure 29: Latin America Tissue Paper Market Value Share Analysis, by End-use 2023(E)

Figure 30: Latin America Tissue Paper Market Share Analysis, by Country, 2023E & 2031F

Figure 31: Europe Tissue Paper Market Attractiveness Analysis, by Tissue Grade, 2023E-2031F

Figure 32: Europe Tissue Paper Market Y-o-Y Analysis, by Ply Type, 2013H -2031F

Figure 33: Europe Tissue Paper Market Value Share Analysis, by Application 2023(E)

Figure 34: Europe Tissue Paper Market Value Share Analysis, by Material Source 2023(E)

Figure 35: Europe Tissue Paper Market Value Share Analysis, by End-use 2023(E)

Figure 36: Europe Tissue Paper Market Share Analysis, by Country, 2023E & 2031F

Figure 37: Asia Pacific Tissue Paper Market Attractiveness Analysis, by Tissue Grade, 2023E-2031F

Figure 38: Asia Pacific Tissue Paper Market Y-o-Y Analysis, by Ply Type, 2013H -2031F

Figure 39: Asia Pacific Tissue Paper Market Value Share Analysis, by Application 2023(E)

Figure 40: Asia Pacific Tissue Paper Market Value Share Analysis, by Material Source 2023(E)

Figure 41: Asia Pacific Tissue Paper Market Value Share Analysis, by End-use 2023(E)

Figure 42: Asia Pacific Tissue Paper Market Share Analysis, by Country, 2023E & 2031F

Figure 43: Middle East & Africa Tissue Paper Market Attractiveness Analysis, by Tissue Grade, 2023E-2031F

Figure 44: Middle East & Africa Tissue Paper Market Y-o-Y Analysis, by Ply Type, 2013H-2031F

Figure 45: Middle East & Africa Tissue Paper Market Value Share Analysis, by Application 2023(E)

Figure 46: Middle East & Africa Tissue Paper Market Value Share Analysis, by Material Source 2023(E)

Figure 47: Middle East & Africa Tissue Paper Market Value Share Analysis, by End-use 2023(E)

Figure 48: Middle East & Africa Tissue Paper Market Share Analysis, by Country, 2023E & 2031F

Figure 49: U.S. Tissue Paper Market Value Share Analysis, by Ply Type, 2023E & 2031F

Figure 50: U.S. Tissue Paper Market Value Share Analysis, by Application, 2023E & 2031F

Figure 51: U.S. Tissue Paper Market Value Share Analysis, by Material Source, 2023E & 2031F

Figure 52: U.S. Tissue Paper Market Value Share Analysis, by End-use, 2023E

Figure 53: U.S. Tissue Paper Market Value Share Analysis, by Tissue Grade, 2023E & 2031F

Figure 54: Canada Tissue Paper Market Value Share Analysis, by Ply Type, 2023E & 2031F

Figure 55: Canada Tissue Paper Market Value Share Analysis, by Application, 2023E & 2031F

Figure 56: Canada Tissue Paper Market Value Share Analysis, by Material Source, 2023E & 2031F

Figure 57: Canada Tissue Paper Market Value Share Analysis, by End-use, 2023E

Figure 58: Canada Tissue Paper Market Value Share Analysis, by Tissue Grade, 2023E & 2031F

Figure 59: Brazil Tissue Paper Market Value Share Analysis, by Ply Type, 2023E & 2031F

Figure 60: Brazil Tissue Paper Market Value Share Analysis, by Application, 2023E & 2031F

Figure 61: Brazil Tissue Paper Market Value Share Analysis, by Material Source, 2023E & 2031F

Figure 62: Brazil Tissue Paper Market Value Share Analysis, by End-use, 2023E

Figure 63: Brazil Tissue Paper Market Value Share Analysis, by Tissue Grade, 2023E & 2031F

Figure 64: Mexico Tissue Paper Market Value Share Analysis, by Ply Type, 2023E & 2031F

Figure 65: Mexico Tissue Paper Market Value Share Analysis, by Application, 2023E & 2031F

Figure 66: Mexico Tissue Paper Market Value Share Analysis, by Material Source, 2023E & 2031F

Figure 67: Mexico Tissue Paper Market Value Share Analysis, by End-use, 2023E

Figure 68: Mexico Tissue Paper Market Value Share Analysis, by Tissue Grade, 2023E & 2031F

Figure 69: Germany Tissue Paper Market Value Share Analysis, by Ply Type, 2023E & 2031F

Figure 70: Germany Tissue Paper Market Value Share Analysis, by Application, 2023E & 2031F

Figure 71: Germany Tissue Paper Market Value Share Analysis, by Material Source, 2023E & 2031F

Figure 72: Germany Tissue Paper Market Value Share Analysis, by End-use, 2023E

Figure 73: Germany Tissue Paper Market Value Share Analysis, by Tissue Grade, 2023E & 2031F

Figure 74: Italy Tissue Paper Market Value Share Analysis, by Ply Type, 2023E & 2031F

Figure 75: Italy Tissue Paper Market Value Share Analysis, by Application, 2023E & 2031F

Figure 76: Italy Tissue Paper Market Value Share Analysis, by Material Source, 2023E & 2031F

Figure 77: Italy Tissue Paper Market Value Share Analysis, by End-use, 2023E

Figure 78: Italy Tissue Paper Market Value Share Analysis, by Tissue Grade, 2023E & 2031F

Figure 79: France Tissue Paper Market Value Share Analysis, by Ply Type, 2023E & 2031F

Figure 80: France Tissue Paper Market Value Share Analysis, by Application, 2023E & 2031F

Figure 81: France Tissue Paper Market Value Share Analysis, by Material Source, 2023E & 2031F

Figure 82: France Tissue Paper Market Value Share Analysis, by End-use, 2023E

Figure 83: France Tissue Paper Market Value Share Analysis, by Tissue Grade, 2023E & 2031F

Figure 84: U.K. Tissue Paper Market Value Share Analysis, by Ply Type, 2023E & 2031F

Figure 85: U.K. Tissue Paper Market Value Share Analysis, by Application, 2023E & 2031F

Figure 86: U.K. Tissue Paper Market Value Share Analysis, by Material Source, 2023E & 2031F

Figure 87: U.K. Tissue Paper Market Value Share Analysis, by End-use, 2023E

Figure 88: U.K. Tissue Paper Market Value Share Analysis, by Tissue Grade, 2023E & 2031F

Figure 89: Spain Tissue Paper Market Value Share Analysis, by Ply Type, 2023E & 2031F

Figure 90: Spain Tissue Paper Market Value Share Analysis, by Application, 2023E & 2031F

Figure 91: Spain Tissue Paper Market Value Share Analysis, by Material Source, 2023E & 2031F

Figure 92: Spain Tissue Paper Market Value Share Analysis, by End-use, 2023E

Figure 93: Spain Tissue Paper Market Value Share Analysis, by Tissue Grade, 2023E & 2031F

Figure 94: Russia Tissue Paper Market Value Share Analysis, by Ply Type, 2023E & 2031F

Figure 95: Russia Tissue Paper Market Value Share Analysis, by Application, 2023E & 2031F

Figure 96: Russia Tissue Paper Market Value Share Analysis, by Material Source, 2023E & 2031F

Figure 97: Russia Tissue Paper Market Value Share Analysis, by End-use, 2023E

Figure 98: Russia Tissue Paper Market Value Share Analysis, by Tissue Grade, 2023E & 2031F

Figure 99: GCC Countries Tissue Paper Market Value Share Analysis, by Ply Type, 2023E & 2031F

Figure 100: GCC Countries Tissue Paper Market Value Share Analysis, by Application, 2023E & 2031F

Figure 101: GCC Countries Tissue Paper Market Value Share Analysis, by Material Source, 2023E & 2031F

Figure 102: GCC Countries Tissue Paper Market Value Share Analysis, by End-use, 2023E

Figure 103: GCC Countries Tissue Paper Market Value Share Analysis, by Tissue Grade, 2023E & 2031F

Figure 104: South Africa Tissue Paper Market Value Share Analysis, by Ply Type, 2023E & 2031F

Figure 105: South Africa Tissue Paper Market Value Share Analysis, by Application, 2023E & 2031F

Figure 106: South Africa Tissue Paper Market Value Share Analysis, by Material Source, 2023E & 2031F

Figure 107: South Africa Tissue Paper Market Value Share Analysis, by End-use, 2023E

Figure 108: South Africa Tissue Paper Market Value Share Analysis, by Tissue Grade, 2023E & 2031F

Figure 109: China Tissue Paper Market Value Share Analysis, by Ply Type, 2023E & 2031F

Figure 110: China Tissue Paper Market Value Share Analysis, by Application, 2023E & 2031F

Figure 111: China Tissue Paper Market Value Share Analysis, by Material Source, 2023E & 2031F

Figure 112: China Tissue Paper Market Value Share Analysis, by End-use, 2023E

Figure 113: China Tissue Paper Market Value Share Analysis, by Tissue Grade, 2023E & 2031F

Figure 114: Japan Tissue Paper Market Value Share Analysis, by Ply Type, 2023E & 2031F

Figure 115: Japan Tissue Paper Market Value Share Analysis, by Application, 2023E & 2031F

Figure 116: Japan Tissue Paper Market Value Share Analysis, by Material Source, 2023E & 2031F

Figure 117: Japan Tissue Paper Market Value Share Analysis, by End-use, 2023E

Figure 118: Japan Tissue Paper Market Value Share Analysis, by Tissue Grade, 2023E & 2031F

Figure 119: India Tissue Paper Market Value Share Analysis, by Ply Type, 2023E & 2031F

Figure 120: India Tissue Paper Market Value Share Analysis, by Application, 2023E & 2031F

Figure 121: India Tissue Paper Market Value Share Analysis, by Material Source, 2023E & 2031F

Figure 122: India Tissue Paper Market Value Share Analysis, by End-use, 2023E

Figure 123: India Tissue Paper Market Value Share Analysis, by Tissue Grade, 2023E & 2031F

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• Consumer Goods and Services /
• Personal Care Products /
• Retail Tissue

Global Tissue Paper Market 2024-2028

• January 2024
• Region: Global
• ID: 5011332
• Description

Table of Contents

Executive summary.

• Companies Mentioned

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The market is driven by growing concerns about health and hygiene driving the demand for tissue papers in developing economies, rise in hospitalizations and healthcare expenditure, and the adoption of multiple marketing and promotional strategies by key competitors

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The tissue paper market is segmented as below:

By application.

• Residential

By Distribution Channel

• Hypermarkets and supermarkets
• Convenience stores
• Online retail
• Drug and pharmacy stores
• Toilet paper
• Facial tissue
• Paper towel

By Geographical Landscape

• North America
• South America
• Middle East and Africa

The report on the tissue paper market covers the following areas:

• Tissue paper market sizing
• Tissue paper market forecast
• Tissue paper market industry analysis

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

• American Paper Converting Inc.
• Asia Pulp and Paper APP Sinar Mas.
• Carmen Tissues SAE
• Cascades Inc.
• Clearwater Paper Corp.
• Good Goods Pty Ltd
• JUKEBOXPRINT.COM INC.
• Kimberly Clark Corp.
• Koch Industries Inc.
• Kruger Inc.
• MPI Papermills Inc.
• Resolute Forest Products Inc.
• The Cheeky Panda
• The Procter and Gamble Co.
• The SCA Group LLC
• Unicharm Corp.
• Unilever PLC
• METSA GROUP
• Hengan International Group Co. Ltd.
• Empresas CMPC S.A.
• Sofidel Group
• Amazon.com Inc.
• Personal Care Products

Tissue Paper Market Report by Product, Raw Material, Application, Distribution Channel, and Region 2024-2032

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Global Tissue Paper Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts, 2023 to 2031

2024 Tissue Paper Market Outlook Report: Industry Size, Market Shares Data, Insights, Growth Trends, Opportunities, Competition 2023 to 2031

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Tissue Paper Industry Size, Share of Key Players, SWOT Analysis, and Report

Tissue paper market report by product (paper napkin, paper towel, facial tissue, toilet paper, wrapping tissue, and others), raw material (wood free, wood containing, recovered fiber), application (household, commercial), distribution channel (supermarkets & hypermarkets, convenience stores, online stores, and others), and region 2024-2032.

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Market Overview:

The global tissue paper market size reached US$ 73.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 118.1 Billion by 2032, exhibiting a growth rate (CAGR) of 5.2% during 2024-2032.  The rapid growth of the hospitality and tourism industries, the development of organic tissue paper, rising consumer disposable incomes, and favorable government policies to promote public health are some of the major factors propelling the market.

Tissue paper is a lightweight, soft, and thin product used for various purposes. It is typically made from recycled paper pulp or virgin wood fibers that are processed to create a delicate and absorbent material. Tissue paper is known for its gentle texture and high absorbency, making it suitable for personal hygiene and cleaning applications. It is commonly used in households as toilet paper, facial tissues, and paper towels. Tissue paper is also widely utilized in the commercial sector, including restaurants, hotels, and healthcare facilities. It can be found in various forms, such as rolls, folded sheets, or individual tissues. Tissue paper is valued for its convenience, disposability, and softness, providing a hygienic and gentle solution for everyday tasks and personal care needs.

The escalating product demand for cleaning purposes due to rapid population growth, elevating urbanization levels, and rising consumer disposable incomes will stimulate the growth of the market during the forecast period. Moreover, the growing awareness about hygiene and personal care practices has accelerated the product adoption rate. Apart from this, the rapid development of the commercial and institutional sectors, including hospitality, healthcare, and food service industries, has augmented the demand for tissue paper products. These sectors require a constant supply of tissue paper for applications such as hand drying, surface cleaning, and sanitary purposes. Additionally, the increasing emphasis on cleanliness and hygiene in these sectors is another major growth-inducing factor. Besides this, the surging adoption of tissue paper among consumers looking for convenient and hygienic solutions for their everyday needs owing to changing lifestyles and consumer preferences has catalyzed market growth. Furthermore, the augmenting demand for tissue paper products made from recycled materials or sourced from sustainably managed forests due to the rising focus on sustainable and eco-friendly items is propelling market growth.

Tissue Paper Market Trends/Drivers:

Rise in awareness and emphasis on hygiene

The increasing awareness and emphasis on hygiene practices have had a significant impact on the market for tissue paper. Consumers are becoming more conscious about the importance of maintaining cleanliness and hygiene, especially in the wake of global health concerns. Tissue paper products, such as facial tissues, toilet paper, and paper towels, provide a convenient and hygienic solution for personal care routines and everyday tasks. The ease of use, disposability, and softness of tissue paper make it a preferred choice among the masses for maintaining cleanliness and promoting good hygiene practices. The growing awareness and importance of hygiene in personal care and cleanliness routines are driving the demand for tissue paper products, propelling the market growth.

Surge in demand from commercial and institutional sectors

The commercial and institutional sectors, including hospitality, healthcare, and food service industries, play a vital role in fueling the market growth. In these sectors, tissue paper products are essential for maintaining high standards of hygiene and cleanliness. Hotels, restaurants, hospitals, and public facilities require a constant supply of tissue paper for hand drying, surface cleaning, and other sanitary purposes. The growth in these sectors, driven by factors such as increasing population, urbanization, and rising standards of living, directly contributes to the high demand for tissue paper products. The expanding hospitality industry worldwide has a substantial impact on the tissue paper market as hotels and resorts require large quantities of tissue paper for guest rooms, public washrooms, and dining areas.

Increase in preference for sustainable and eco-friendly products

The growing preference for sustainable and eco-friendly products is a significant driver of the market for tissue paper. Consumers are increasingly becoming aware of the environmental impact of their purchasing choices and are actively seeking products that align with their sustainability values. Tissue paper manufacturers have responded to this substantial shift in preferences by offering environmentally friendly options. These products are often made from recycled materials or sourced from sustainably managed forests, reducing the ecological footprint associated with tissue paper production. The availability of eco-friendly tissue paper products has resonated with the eco-conscious consumer base, contributing to the market growth. Manufacturers have also focused on sustainable packaging and minimizing the overall environmental impact of their production processes, further catering to the growing demand for eco-friendly tissue paper.

Tissue Paper Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global tissue paper market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on product, raw material, application and distribution channel.

Breakup by Product:

• Paper Napkin
• Paper Towel
• Facial Tissue
• Toilet Paper
• Wrapping Tissue

Paper napkin represents the most popular product

The report has provided a detailed breakup and analysis of the market based on the product. This includes paper napkin, paper towel, facial tissue, toilet paper, wrapping tissue and others. According to the report, paper napkin represented the largest segment.

Paper napkins have emerged as the dominating product in the tissue paper market due to several key drivers. The increasing demand for convenience and hygiene in various settings, such as restaurants, cafes, and households, has propelled the adoption of paper napkins. They provide a convenient and disposable solution for maintaining cleanliness while having meals or performing other activities. Moreover, the rising trend of eating out and the growing food service industry have contributed to the dominance of paper napkins in the market.

Additionally, restaurants and food establishments rely on paper napkins to provide customers with hygienic and practical options. In line with this, the surging number of people dining in restaurants or taking away orders has augmented the demand for paper napkins. Apart from this, paper napkins come in various sizes, designs, and colors, allowing for personalization and branding opportunities. Moreover, the rising incorporation of business logos or artwork on paper napkins for enhancing brand presence and creating a visually appealing dining experience is contributing to the market growth.

Breakup by Raw Material:

• Wood Containing
• Recovered Fiber

Recovered fiber holds the largest share in the market

A detailed breakup and analysis of the market based on the raw material has also been provided in the report. This includes wood free, wood containing and recovered fiber. According to the report, recovered fiber accounted for the largest market share.

Recovered fiber has become the dominating raw material in the market for tissue paper due to several key drivers. The growing emphasis on sustainability and environmental responsibility across industries has accelerated the product adoption rate. Tissue paper manufacturers are responding to this demand by opting for recovered fiber as a renewable and eco-friendly alternative to virgin wood pulp. Moreover, numerous advancements in recycling technologies and infrastructure have facilitated the availability and quality of recovered fiber. In addition, the development of efficient recycling systems that enable the collection, sorting, and processing of wastepaper into high-quality fibers suitable for tissue paper production is propelling market growth.

Furthermore, cost considerations play a significant role in the dominance of recovered fiber. It offers cost advantages compared to virgin wood pulp, making it an economically attractive option for tissue paper manufacturers. Along with this, the surging adoption of recovered fiber as it reduces raw material costs and can help companies achieve greater cost efficiencies in their production processes is another major growth-inducing factor.

Breakup by Application:

Tissue papers are mostly used in the commercial sector

A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes the household and commercial. According to the report, commercial sector accounted for the largest market share.

The dominance of the commercial sector as the leading application segment in the market can be attributed to several key drivers. The rapid growth of the hospitality industry, including hotels, restaurants, and cafes, has augmented the demand for tissue paper products. These establishments require a constant supply of tissue paper for various purposes, such as napkins, towels, and toilet paper, to maintain cleanliness and hygiene standards for their customers. Moreover, the healthcare sector plays a crucial role in driving the dominance of the commercial application in the market for tissue paper. Hospitals, clinics, and other healthcare facilities have a high demand for tissue paper products owing to their crucial role in maintaining sanitation and preventing the spread of infections. Furthermore, the rising reliance of numerous restaurants, fast-food chains, and catering services on tissue paper products, such as napkins and disposable table covers, to provide a hygienic dining experience to customers and facilitate easy clean-up is contributing to the market growth.

Breakup by Distribution Channel:

• Supermarkets & Hypermarkets
• Convenience Stores
• Online Stores

Supermarkets & hypermarkets account for the majority of the share in the market

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets & hypermarkets, convenience stores, online stores, and others. According to the report, supermarkets & hypermarkets accounted for the largest market share.

Supermarkets are large retail stores that offer a wide variety of food and non-food consumer products. On the other hand, hypermarkets are large-scale retail stores that combine the features of supermarkets and department stores. The convenience and one-stop shopping experience offered by supermarkets and hypermarkets attracts a broader customer base. These retail outlets provide a wide range of products, including tissue paper, making it convenient for consumers to fulfill all their household needs in a single location. Moreover, the easy availability of tissue paper in these stores ensures easy access for consumers, which in turn is contributing to the dominance of this distribution channel. Apart from this, supermarkets and hypermarkets have strong purchasing power and established relationships with tissue paper manufacturers and suppliers. They can negotiate competitive pricing and secure a steady supply of tissue paper products, ensuring a consistent stock for customers. Furthermore, supermarkets and hypermarkets invest in effective marketing strategies and promotions to attract customers. This marketing approach further helps drive sales and increases the visibility and demand for tissue paper products in these stores.

Breakup by Region:

• North America
• Asia Pacific
• Middle East and Africa
• Latin America

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Asia Pacific, Europe, Middle East and Africa, and Latin America. According to the report, North America was the largest regional market for tissue paper.

North America held the biggest share in the market since the region has a high standard of living and strong consumer purchasing power, which in turn has augmented the demand for tissue paper products. The region's vast population, coupled with a growing focus on maintaining hygiene and cleanliness, has accelerated the adoption of tissue paper for various applications. Moreover, the well-established hygiene practices and awareness of personal care in North America contribute to the dominance of the region in the market. Consumers prioritize convenience, hygiene, and quality in their everyday routines, leading to a high demand for tissue paper products such as facial tissues, toilet paper, and paper towels.

Furthermore, the presence of prominent tissue paper manufacturers and technological advancements in the region bolster its dominance. North America is home to several major tissue paper manufacturers with advanced production capabilities, enabling them to meet the market demand efficiently and offer innovative products. Apart from this, the well-developed network of supermarkets, hypermarkets, convenience stores, and e-commerce platforms in the region that ensure wide accessibility and availability of tissue paper products to consumers is further propelling the market growth.

Competitive Landscape:

The market is experiencing a lower-than-anticipated demand compared to pre-pandemic levels however, this is likely to witness a paradigm shift over the next decade with the introduction of eco-friendly tissue paper products made from recycled fibers or sourced from sustainably managed forests that addresses the growing demand for sustainable and environmentally responsible options. Additionally, the leading manufacturers are developing premium tissue paper products, featuring enhanced designs, embossing, and scents to provide a more luxurious and sensory experience. Furthermore, the integration of technology has resulted in the development of "smart" tissue paper products that incorporate features such as moisture indicators or antibacterial properties, which has accelerated the product adoption rate. We also expect the market to witness new entrants, consolidation of product portfolios and increased strategic collaborations amongst key players to drive healthy competition within the domain during the forecast period.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Asia Pulp and Paper Group (APP)
• Georgia-Pacific LLC
• Kimberly-Clark Corporation
• Procter & Gamble Company
• Hengan International Group Company Limited
• Cascades, Inc.
• Jukebox Print Inc.
• Paper Mart Inc.
• Svenska Cellulosa AB
• Unicharm Corporation

Recent Developments:

• In June 2022, Procter & Gamble Company is focusing on minimizing potential harm to forests from their purchases of wood pulp for toilet paper and other products. The company has taken steps to address sustainability concerns by implementing measures to ensure responsible sourcing of wood pulp. Additionally, P&G is exploring alternative materials for tissue paper production, such as bamboo-based toilet paper, in order to reduce their reliance on wood pulp.
• In 2022, Kimberly-Clark Professional has recently launched its ICON dispenser collection, marking a significant development in the tissue paper industry. This collection includes a first-of-its-kind dispenser design that adds style to hygiene, featuring six interchangeable faceplate design options. It aims to provide a more aesthetically pleasing and customizable experience for users. Additionally, the dispenser is designed for use with coreless toilet paper rolls, reducing waste.
• In May 2023, CMPC S.A. integrated the Brazilian company Carta Fabril into one of its operations to strengthen the production capacity of tissue paper.

Tissue Paper Market Report Scope:

Key benefits for stakeholders:.

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the tissue paper market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global tissue paper market.
• The study maps the leading, as well as the fastest-growing, regional markets.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the tissue paper industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

The global tissue paper market was valued at US$ 73.6 Billion in 2023.

We expect the global tissue paper market to exhibit a CAGR of 5.2% during 2024-2032.

The expanding product utilization in the hospitality sector, coupled with the rising consumer awareness towards health and wellbeing, is primarily driving the global tissue paper market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of tissue paper.

Based on the product, the global tissue paper market has been bifurcated into paper napkin, paper towel, facial tissue, toilet paper, wrapping tissue, and others. Currently, paper napkin holds the majority of the total market share.

Based on the raw material, the global tissue paper market can be segregated into wood free, wood containing, and recovered fiber. Among these, recovered fiber currently exhibits a clear dominance in the market.

Based on the application, the global tissue paper market has been divided into household and commercial. Currently, the commercial sector accounts for the majority of the global market share.

Based on the distribution channel, the global tissue paper market can be segmented into supermarkets and hypermarkets, convenience stores, online stores, and others. Among these, supermarkets and hypermarkets currently hold the largest market share.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Middle East and Africa, and Latin America, where North America currently dominates the global market.

Some of the major players in the global tissue paper market include Asia Pulp and Paper Group (APP), Georgia-Pacific LLC, Kimberly-Clark Corporation, Procter & Gamble Company, Hengan International Group Company Limited, CMPC S.A., Cascades, Inc., Jukebox Print Inc., Paper Mart Inc., Svenska Cellulosa AB, and Unicharm Corporation.

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Tissue Paper Market

Tissue paper market - global industry assessment & forecast, consumer goods and packaging, segments covered, customization offered.

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Market Synopsis:

The Global Tissue Paper Market was valued at USD 20149.88 Million in 2022 and is forecast to reach a value of USD 25327.70 Million by 2030. The Global Market is anticipated to grow to exhibit a Compound Annual Growth Rate (CAGR) of 2.90% over the forecast period.

The pulp of hardwood and softwood trees, water, and chemicals are used to make tissue papers. Making Tissue Paper mostly involves pulping and retting, adding color or other additives to make it stronger or softer and increase its capacity to hold water, and pressing the completed product to give it the required shape. The main uses of tissue papers are for sanitation and hygiene. They are easy to use and ideal for drying and cleaning wet surfaces. They are commonly utilized for domestic and commercial uses in the form of toilet paper, paper towels, wet and pocket tissues, and napkins.

Tissue Paper Market Size, 2022 To 2030 (USD Million)

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Tissue papers are produced at a lower cost than plastics and textiles, and are readily available, biodegradable, and recyclable. In order to offer clients soft hygiene products with a higher absorption magnitude, businesses lately introduced a number of improvements to the design of sanitary products and napkins. This factor will help the market shape towels, napkins, and other products in the future so that it can continue to offer clients high-quality hygienic goods. Increased environmental concerns over things like deforestation and global warming brought on by the removal of trees, which also affects consumer demand, place more restrictions on the growth of items derived from the pulp. Additionally, the businesses of the well-known linked corporations are impacted by the prevalence of both locally organized and disorganized tissue product manufacturers. Additionally, unanticipated disruptions in supply chains and trade restrictions faced by many nations hinder commercial expansion for firms in global markets and impede the market growth.

Market Segmentation:

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The Tissue Paper market is segmented on the premise of Application, Product Type, Distribution Channel, and Region . Based on Application, the market is further segmented into At Home and Away from Home. Furthermore, based on Product Type, the market is further segmented into Paper Tissues (made from Pulp), Wet Wipes, Facial Tissue, and Other Types. Moreover, based on the segment Distribution Channel, the market is further segmented into Offline and Online.

Based on Application:

The At Home Application segment contributed the highest share of 75% of the global market revenue in 2021. Consumers' rising awareness of personal hygiene and cleanliness is fuelling this segment's rise throughout the predicted period. Additionally, rising household use of face and wet wipes is anticipated to fuel the growth of this market. Additionally, two other significant industry trends are the growing demand for sustainable products and the escalating environmental concerns. Throughout the projected period, the segment of applications used away from home is anticipated to rise steadily. Wet wipes and paper tissue products are projected to see increased demand as the corporate sector expands. Furthermore, throughout the projection period, the segmental expansion is anticipated to be accelerated by the rising usage of Tissue Paper products in commercial buildings and office complexes.

Based on Product Type:

Paper Tissues (made from Pulp) from the Product Type segment contributed a share of more than 40% in 2021 due to their increasing demand. During the projected period, the growing use of paper tissues for general household cleaning is anticipated to propel the expansion of the paper tissue product type segment. However, increasing environmental concerns such as global warming and deforestation confines the growth of pulp-based products and hinder the growth of the paper tissues segment of the market.

Asia Pacific is Projected to Grow at the Highest CAGR During the Forecast Period

Due to the vast majority of Tissue Paper usage occurring in the Asia Pacific in 2021, the region retains most of the industry share of over 30 percent. The rise of this market is also being fueled by the increased disposable income of the middle class and shifting lifestyles in developing nations. In the upcoming years, this market is anticipated to expand because of the rising demand for facial tissues and wet wipes among millennials in this region. The growth of this market is also being fueled by an expanding number of chains of hotels and eateries because paper tissues are frequently used when food is served in hotels.

From 2023 to 2030, North America is anticipated to experience stronger growth. This is due to the rise in popularity of biodegradable Tissue Paper goods. Additionally, a major factor driving the expansion of this market is the increased sales of environmentally friendly and sustainable Tissue Paper goods in this region. Paper tissues have also been used extensively in nations like Canada and the United States.

Competitive Landscape:

The key players in the Global Tissue Paper Market include- Procter & Gamble (Cascade), Kimberly – Clark, Essity Kirkland Signature (Costco), Georgia- Pacific, Solaris Paper, Seventh Generation, Charmin Paper, Angel Soft, Naturelle and others.

Segmentation of the Global Tissue Paper Market:

Frequently Asked Question

What is the global demand for tissue paper in terms of revenue.

The global Tissue Paper valued at USD 20149.88 Million in 2022 and is expected to reach USD 25327.70 Million in 2030 growing at a CAGR of 2.90%.

Which are the prominent players in the market?

The prominent players in the market are Procter & Gamble (Cascade), Kimberly – Clark, Essity Kirkland Signature (Costco), Georgia- Pacific, Solaris Paper, Seventh Generation, Charmin Paper, Angel Soft, Naturelle.

At what CAGR is the market projected to grow within the forecast period?

The market is project to grow at a CAGR of 2.90% between 2023 and 2030.

What are the driving factors fueling the growth of the market.

• Increased Spending on Hygiene

Which region accounted for the largest share in the market?

Asia Pacific was the leading regional segment of the Tissue Paper in 2022.

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Tissue Paper Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type, by Material, by Packaging Type, by Application and by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

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Tissue sheets are commonly used for sanitation and hygiene purposes. Tissue paper products are in more demand in commercial areas and complex structures as people become more conscious of health and hygiene issues. The development of specialized tissues such as glazed, premium decorative, printed variants, and others are some of the reasons that are expected to drive tissue paper market growth throughout the forecast period. The use of printed tissue paper has risen in recent years as consumers in emerging nations such as India and China have become more accustomed to western norms. Furthermore, people are drawn to printed tissue sheets to express their social position and make a fashion statement in society. With the outbreak of the COVID-19 pandemic, the demand for tissue papers has increased; consumers are using tissue paper to maintain a hygienic standard and avoid getting infected by the virus.

COVID-19 Impact Analysis

• The COVID-19 pandemic has led to a huge surge in demand for tissue papers. There is an increase in the need for tissue paper supply, both from healthcare professionals and the civil population, for taking precautionary measures, owing to the rise in the number of COVID-19 cases worldwide.
• Manufacturers of tissue papers have a chance to capitalize on this increased demand for tissue paper to ensure an adequate and continuous supply of tissues in the market. The expansion of the tissue paper market is to be affected by the increase in demand.
• The sale on online websites has increased during the outbreak of the COVID-19 pandemic. The governments of different countries enforced lockdown to decrease the spread of the virus this led the customers to stay remote in their homes. The consumer had no option to move out and purchase tissues from the stores so, they shifted towards online purchase.

Top Impacting Factors

• Tissue napkins are in high demand due to the growing need for personal care and sanitary goods to preserve hygiene and cleanliness. The need for toilet and bathroom accessories and tissue wipes are growing as residential and hospitality infrastructure expands. Furthermore, the growing number of nuclear families and high urbanization rate drive disposable sanitary item sales, boosting market demand.
• Tissue papers are proven to be much more hygienic than cotton towels or any other products as a piece of tissue is used only once that helps to maintain the hygiene of an individual. Cotton towels or other products are used more than once which develops a chance of growing bacteria and other microbes that may cause illness and other side effects in an individual.
• Tissues are being pulled out of the workplace in favor of hand dryers. This is because producing paper pulp requires a significant quantity of deforestation. The market has been significantly impacted, particularly in India, where the ecological balance is highly important. Furthermore, paper production requires expensive technology as well as labour with a low return on investment.

Market Trends

Product Innovation is Beneficial to Market Development.

Today's companies are attempting to incorporate new ideas into the design of napkins and sanitary products. The businesses are striving to improve the softness and absorption capacity of the tissue, as well as to remove skin irritation concerns. Bunzl R3, for example, offered an original complete range of multi foldable and various shaped napkins, towels, and other sanitary items to give clients high-quality sanitary products. The demand for smart sanitary products is rising as a result of changes in lifestyle, a rise in disposable income, and a better standard of living among the worldwide population, which is fueling market expansion.

E-commerce is Boosting the Growth of the Tissue Paper Market.

The life of the consumers is getting entangled due to the work pressure, resulting in the reduction of time to carry out other essential works. Consumers search for an option to purchase products that are convenient and time-saving. The introduction of digital business and e-commerce sites have impacted consumers buying behaviour as consumers are shifting from traditional method of purchase to online shopping. The online website provides the consumer with different options to choose from which they filter and sort by their requirements. Online services offer a satisfactory price and valuable discounts that attract a consumer, to proceed with the purchase. These added benefits encourage the consumer to shop online which indirectly helps in the sale of cotton pads and boosts the growth of the tissue paper market

Key Benefits of the Report

• This study presents the analytical depiction of the tissue paper industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the tissue paper market share.
• The current market is quantitatively analyzed to highlight the growth scenario of the tissue paper market.
• Porter’s five forces analysis illustrates the potency of buyers and suppliers in the market.
• The report provides a detailed tissue paper market analysis on the basis of competitive intensity and how the competition will take shape in coming years

Questions Answered in the Tissue Paper Market Research Report

• Which are the leading players active in the tissue paper market?
• What are the current trends that will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities of the market?
• What future projections would help in taking further strategic steps?

  Tissue Paper Market Report Highlights

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Tissue Paper Market

Global Opportunity Analysis and Industry Forecast, 2023-2032

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Global Tissue Paper Market Size, Share & Industry Trends Analysis Report By Application (At Home, and Away From Home), By Product Type, By Distribution Channel (Offline, and Online), By Regional Outlook and Forecast, 2023 - 2030

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Market Report Description

The Global Tissue Paper Market size is expected to reach $25.1 billion by 2030, rising at a market growth of 3.2% CAGR during the forecast period.

Soft and very absorbent facial tissue papers are appropriate for facial applications. Facial tissues are commonly used in commercial settings Hence, Facial tissue segment is anticipated to capture approximately 1/4th share of the market by 2030. Multiple tissue paper manufacturers offer facial tissues with antibacterial and aromatic properties. Increases in living standards and disposable income positively affect facial tissue paper demand. In addition, the increase in expenditures for cosmetic care is contributing to the market growth. Many market players have also introduced tissues with micellar water infusion or makeup removing abilities. Some of the factors impacting the market are enhanced knowledge of hygiene, rising number of government initiatives encouraging environmentally friendly production, and chemicals in facial wipes.

It is anticipated that the growing incorporation of an array of natural components into the manufacturing process of tissue paper, like almond oils, aloe vera, etc., which help prevent the spread of bacterial infections, will contribute to the growth of this market. The demand for tissue paper products is driven by the rising demand for hygienic, sanitary, and personal care items. Additionally, rising urbanization leads to substantial infrastructure investments that will boost tissue paper product demand in the coming years. Good personal hygiene involves keeping all external body parts tidy and healthy. It is vital for maintaining both physical and mental health. Poor personal sanitation creates an ideal environment for the development of microorganisms, leaving the body vulnerable to infection. Good hygiene allows families to avoid illness and spend less on health care. In certain circumstances, it can also ensure a family's social standing and help individuals maintain their confidence. As a result, facial tissue sales are anticipated to contribute to market expansion in the future years.

However, face tissues are primarily composed of chemicals to maintain hydration, effective and safe. Most cleansing cloths contain various compounds, such as triclosan, ethanol, parabens, and methylisothiazolinone (MI). The result is lackluster skin that generates excessive oil to mitigate for dehydration, which can also cause congestion and blemishes. Due to this, a sizeable percentage of consumers may not favor using facial tissues. Consequently, the market may experience sluggish growth.

Application Outlook

Based on application, the market is segmented into at home and away from home. In terms of revenue share, the at home segment dominated the market in 2022. Increasing consumer awareness of sanitation and personal hygiene is propelling the growth of this market segment throughout the forecast period. In addition to a rise in facial and moist wipe usage at home, this segment is anticipated to expand. In addition, environmental concerns and the demand for sustainable products are two of the market's most prominent trends.

Product Type Outlook

Based on product type, the market is segmented into paper tissues (made from pulp), wet wipes, facial tissue, and others. In 2022, the facial tissue segment of the market generated an impressive revenue share. This results from the increasing demand for sanitation and facial hygiene among millennials worldwide. In addition, an increase in demand for eco-friendly and sustainable personal care and sanitation products is likely to generate additional opportunities for this segment, thereby substantially driving the growth of this market over the forecast period.

Distribution Channel Outlook

By distribution channel, the market is categorized into offline and online segments. In 2022, the offline segment held the largest revenue share in the market. The offline market comprises specialty stores, supermarkets, hypermarkets, independent retailers, etc. The growing structured retail sector in India and China is expected to boost demand for tissue paper products in coming years. Additionally, the growth in HoReCa (hotel, restaurant, café) sector after the relaxation of COVID-19 movement limitations further propelled the demand for paper tissues.

Regional Outlook

Based on region, the market is studied across North America, Europe, Asia Pacific, and LAMEA. Asia Pacific led the market in 2022 by generating the largest revenue share worldwide. Due to the region's high tissue paper consumption. In addition, the rising disposable income of the middle class and the transformation of lifestyles in developing nations are driving the expansion of this market. In the coming years, the increasing demand for facial tissues and moist wipes among millennials in this region is also anticipated to contribute to the expansion of this market.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Procter and Gamble Company, Georgia-Pacific LLC (Koch Industries, Inc.), Kruger Inc., Kimberly-Clark Corporation, Essity AB, Naturelle Consumer Products Ltd, Solaris Paper, Inc., Seventh Generation, Inc. (Unilever PLC), Hengan International Group Company Limited, Asia Pulp and Paper Group Sinar Mas

Free Valuable Insights: Global Tissue Paper Market size to reach USD 25.1 Billion by 2030

Scope of the Study

Market segments covered in the report:.

By Application

• Away From Home

By Product Type

• Paper Tissues (made from pulp)
• Facial Tissue

By Distribution Channel

By Geography

• Rest of North America
• Rest of Europe
• South Korea
• Rest of Asia Pacific
• Saudi Arabia
• South Africa
• Rest of LAMEA

Key Market Players

List of companies profiled in the report:.

• The Procter and Gamble Company
• Georgia-Pacific LLC (Koch Industries, Inc.)
• Kruger Inc.
• Kimberly-Clark Corporation
• Naturelle Consumer Products Ltd
• Solaris Paper, Inc.
• Seventh Generation, Inc. (Unilever PLC)
• Hengan International Group Company Limited
• Asia Pulp and Paper Group Sinar Mas

Frequently Asked Questions About This Report

What would be the size of this market by 2030.

The Market size is projected to reach USD 25.1 billion by 2030.

What are the key driving factors and challenges in this Market?

Enhanced Knowledge of Hygiene are driving the Market in coming years, however, Chemicals In Facial Wipes restraints the growth of the Market.

What are the major top companies in the competitive landscape?

The Procter and Gamble Company, Georgia-Pacific LLC (Koch Industries, Inc.), Kruger Inc., Kimberly-Clark Corporation, Essity AB, Naturelle Consumer Products Ltd, Solaris Paper, Inc., Seventh Generation, Inc. (Unilever PLC), Hengan International Group Company Limited, Asia Pulp and Paper Group Sinar Mas

Which segment is leading the Market in 2022?

The Paper Tissues (made from pulp) segment is leading the Market by Product Type in 2022; thereby, achieving a market value of $1 Billion by 2030.

Which region dominated the Market in 2022?

The Asia Pacific region dominated the Global Tissue Paper Market by Region in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $9.0 Billion by 2030.

Related Report

• Regional Report
• Country Report

North America Tissue Paper Market Size & Forecast to 2030

LAMEA Tissue Paper Market Size, Share & Forecast, 2023-2030

Europe Tissue Paper Market Size, Share & Forecast to 2030

Asia Pacific Tissue Paper Market Size, Share & Analysis, 2030

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Global Tissue Paper Market Report By Application (At Home, Away From Home), By Product Type (Paper Tissues (Made From Pulp), Wet Wipes, Facial Tissue, Others), By Distribution Channel (Offline, Online) And By Regions - Industry Trends, Size, Share, Growth, Estimation And Forecast, 2023-2032

The global demand for Tissue Paper Market is presumed to reach the market size of nearly USD 32.76 Billion by 2032 from USD 22.76 Billion in 2023 with a CAGR of 4.13% under the study period 2024 - 2032.   Tissue papers are produced by using the pulp of softwood and hardwood trees, chemicals and water. Tissue papers are mainly used for hygiene and cleanliness purpose. They are easy to use and more appropriate for cleaning and drying wet surfaces. They are commonly used in the form of napkins, toilet rolls, paper towels, wet tissues, etc. Tissue papers have a low cost of production, biodegradable, recycle and easily available in comparison to textiles and plastics.   Market Dynamics   The rising tourism, hotel, and hospitability sector is the main factor driving the market growth. Besides, an increase in awareness among consumers regarding hygiene has expanded the demand across the globe. Furthermore, the development of specialized tissues, for instance, premium, printed tissues and technological advancement in manufacturing have empowered the vendor to enhance the product quality to provide to numerous consumers with different requirement. Apart from this, rising disposable income, the introduction of organic tissue papers and favorable government policies are anticipated to drive the market in the upcoming year.   The report covers Porter's Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level.   Additionally, these tools also give inclusive assessment of each application/product segment in the global market of tissue paper.   Market Segmentation   The entire tissue paper market has been sub-categorized into product, raw material, application and distribution channel. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.

By Application

• Away From Home

By Product Type

• Paper Tissues (Made From Pulp)
• Facial Tissue

By Distribution Channel

Frequently Asked Questions (FAQs) about this Report

What is the Global Tissue Paper Market size?

What is the projected Global Tissue Paper Market growth under the study period?

Which region holds the highest Global Tissue Paper Market Share?

What is the Global Tissue Paper Market Segmentation covered in the report?

Who are the leading Global Tissue Paper Market manufacturers/players profiled in the report?

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Tissue Paper Market – Size, Share, Outlook, and Opportunity Analysis, 2022 - 2028

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Tissue Paper Market – Size, Share, Outlook, and Opportunity Analysis, 2022 - 2028 Tissues are a class of paper that can be unglazed, glazed, or creped. Tissue paper contains properties such as light weight, softness and absorbency. Raw material for all kinds of tissue paper is the pulp derived from tree wood. In order to meet increasing demand of paper, trees are cut widely which has increased concerns related to deforestation. However, tissue papers that are currently available are not easily degradable. Therefore, various environmental issues posed by tissue paper production are expected to restrain growth of the global tissue paper market. Market Dynamics Amongst end-user, commercial segment was the fastest growing segment during the forecast period, owing to increasing commercialization across the globe creates demand for the tissue paper. For instance, hotels, restaurants, healthcare facilities, educational institutions, commercial and businesses institutions have lucrative demand for tissue paper. Availability of raw material is driving the global tissue paper market during forecast period. For instance, North Africa region including countries such as Egypt, Sudan, Tunis, Algeria, and Morocco have availability of raw materials for production of pulp and paper-based products. According to ‘Global Forest Resources Assessment 2015’ published by Food and Agriculture Organization, forests in Morocco covered 5,632 thousand ha area as of 2015. Key features of the study: This report provides in-depth analysis of tissue paper market ,market size (US$ Million and Million Tons), and Compound Annual Growth Rate (CAGR %) for the forecast period (2022-2028), considering 2021 as the base year It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market This study also provides key insights into market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by the leading players It profiles leading players in the global tissue paper market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans Key companies covered as a part of this study includes Kimberly-Clark Corporation, Essity AB, Georgia-Pacific LLC, Asia Pulp and Paper Group, Procter & Gamble Co., Sofidel Group, CMPC Tissue S.A., WEPA Hygieneprodukte GmbH, Metsä Group, Cascades Inc. Insights from this report would allow marketers and the management authorities of companies to make informed decision regarding their future product launches, technology up-gradation, market expansion, and marketing tactics The global tissue paper market report caters to various stakeholders in this industry including investors, suppliers, tissue paper manufacturers, distributors, new entrants, and financial analysts Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global tissue paper market Detailed Segmentation: Global Tissue Paper Market, By Product Type: Toilet Tissue Paper Napkin/ Paper Towel Kitchen and Hand Towel Facial Tissue / Hankies Others (Specialty and Wrapping Tissue) Global Tissue Paper Market, By Raw Material: Wood Free Wood Containing Recovered Paper Global Tissue Paper Market, By End User: Residential Commercial Global Tissue Paper Market, By Distribution Channel: Hypermarkets & Supermarkets Online Channel Others (Departmental Stores, etc.) Global Tissue Paper Market, By Region: North America U.S. By Product Type: Toilet Tissue Paper Napkin/ Paper Towel Kitchen and Hand Towel Facial Tissue / Hankies Others (Specialty and Wrapping Tissue) By Raw Material: Wood Free Wood Containing Recovered Paper By End User: Residential Commercial By Distribution Channel: Hypermarkets & Supermarkets Online Channel Others (Departmental Stores, etc.) Canada By Product Type: Toilet Tissue Paper Napkin/ Paper Towel Kitchen and Hand Towel Facial Tissue / Hankies Others (Specialty and Wrapping Tissue) By Raw Material: Wood Free Wood Containing Recovered Paper By End User: Residential Commercial By Distribution Channel: Hypermarkets & Supermarkets Online Channel Others (Departmental Stores, etc.) Europe U.K. By Product Type: Toilet Tissue Paper Napkin/ Paper Towel Kitchen and Hand Towel Facial Tissue / Hankies Others (Specialty and Wrapping Tissue) By Raw Material: Wood Free Wood Containing Recovered Paper By End User: Residential Commercial By Distribution Channel: Hypermarkets & Supermarkets Online Channel Others (Departmental Stores, etc.) Germany By Product Type: Toilet Tissue Paper Napkin/ Paper Towel Kitchen and Hand Towel Facial Tissue / Hankies Others (Specialty and Wrapping Tissue) By Raw Material: Wood Free Wood Containing Recovered Paper By End User: Residential Commercial By Distribution Channel: Hypermarkets & Supermarkets Online Channel Others (Departmental Stores, etc.) Italy By Product Type: Toilet Tissue Paper Napkin/ Paper Towel Kitchen and Hand Towel Facial Tissue / Hankies Others (Specialty and Wrapping Tissue) By Raw Material: Wood Free Wood Containing Recovered Paper By End User: Residential Commercial By Distribution Channel: Hypermarkets & Supermarkets Online Channel Others (Departmental Stores, etc.) France By Product Type: Toilet Tissue Paper Napkin/ Paper Towel Kitchen and Hand Towel Facial Tissue / Hankies Others (Specialty and Wrapping Tissue) By Raw Material: Wood Free Wood Containing Recovered Paper By End User: Residential Commercial By Distribution Channel: Hypermarkets & Supermarkets Online Channel Others (Departmental Stores, etc.) Russia By Product Type: Toilet Tissue Paper Napkin/ Paper Towel Kitchen and Hand Towel Facial Tissue / Hankies Others (Specialty and Wrapping Tissue) By Raw Material: Wood Free Wood Containing Recovered Paper By End User: Residential Commercial By Distribution Channel: Hypermarkets & Supermarkets Online Channel Others (Departmental Stores, etc.) Rest of Europe By Product Type: Toilet Tissue Paper Napkin/ Paper Towel Kitchen and Hand Towel Facial Tissue / Hankies Others (Specialty and Wrapping Tissue) By Raw Material: Wood Free Wood Containing Recovered Paper By End User: Residential Commercial By Distribution Channel: Hypermarkets & Supermarkets Online Channel Others (Departmental Stores, etc.) Asia Pacific China By Product Type: Toilet Tissue Paper Napkin/ Paper Towel Kitchen and Hand Towel Facial Tissue / Hankies Others (Specialty and Wrapping Tissue) By Raw Material: Wood Free Wood Containing Recovered Paper By End User: Residential Commercial By Distribution Channel: Hypermarkets & Supermarkets Online Channel Others (Departmental Stores, etc.) India By Product Type: Toilet Tissue Paper Napkin/ Paper Towel Kitchen and Hand Towel Facial Tissue / Hankies Others (Specialty and Wrapping Tissue) By Raw Material: Wood Free Wood Containing Recovered Paper By End User: Residential Commercial By Distribution Channel: Hypermarkets & Supermarkets Online Channel Others (Departmental Stores, etc.) Japan By Product Type: Toilet Tissue Paper Napkin/ Paper Towel Kitchen and Hand Towel Facial Tissue / Hankies Others (Specialty and Wrapping Tissue) By Raw Material: Wood Free Wood Containing Recovered Paper By End User: Residential Commercial By Distribution Channel: Hypermarkets & Supermarkets Online Channel Others (Departmental Stores, etc.) ASEAN By Product Type: Toilet Tissue Paper Napkin/ Paper Towel Kitchen and Hand Towel Facial Tissue / Hankies Others (Specialty and Wrapping Tissue) By Raw Material: Wood Free Wood Containing Recovered Paper By End User: Residential Commercial By Distribution Channel: Hypermarkets & Supermarkets Online Channel Others (Departmental Stores, etc.) Australia By Product Type: Toilet Tissue Paper Napkin/ Paper Towel Kitchen and Hand Towel Facial Tissue / Hankies Others (Specialty and Wrapping Tissue) By Raw Material: Wood Free Wood Containing Recovered Paper By End User: Residential Commercial By Distribution Channel: Hypermarkets & Supermarkets Online Channel Others (Departmental Stores, etc.) South Korea By Product Type: Toilet Tissue Paper Napkin/ Paper Towel Kitchen and Hand Towel Facial Tissue / Hankies Others (Specialty and Wrapping Tissue) By Raw Material: Wood Free Wood Containing Recovered Paper By End User: Residential Commercial By Distribution Channel: Hypermarkets & Supermarkets Online Channel Others (Departmental Stores, etc.) Rest of Asia Pacific By Product Type: Toilet Tissue Paper Napkin/ Paper Towel Kitchen and Hand Towel Facial Tissue / Hankies Others (Specialty and Wrapping Tissue) By Raw Material: Wood Free Wood Containing Recovered Paper By End User: Residential Commercial By Distribution Channel: Hypermarkets & Supermarkets Online Channel Others (Departmental Stores, etc.) Latin America Brazil By Product Type: Toilet Tissue Paper Napkin/ Paper Towel Kitchen and Hand Towel Facial Tissue / Hankies Others (Specialty and Wrapping Tissue) By Raw Material: Wood Free Wood Containing Recovered Paper By End User: Residential Commercial By Distribution Channel: Hypermarkets & Supermarkets Online Channel Others (Departmental Stores, etc.) Mexico By Product Type: Toilet Tissue Paper Napkin/ Paper Towel Kitchen and Hand Towel Facial Tissue / Hankies Others (Specialty and Wrapping Tissue) By Raw Material: Wood Free Wood Containing Recovered Paper By End User: Residential Commercial By Distribution Channel: Hypermarkets & Supermarkets Online Channel Others (Departmental Stores, etc.) Rest of Latin America By Product Type: Toilet Tissue Paper Napkin/ Paper Towel Kitchen and Hand Towel Facial Tissue / Hankies Others (Specialty and Wrapping Tissue) By Raw Material: Wood Free Wood Containing Recovered Paper By End User: Residential Commercial By Distribution Channel: Hypermarkets & Supermarkets Online Channel Others (Departmental Stores, etc.) Middle East GCC By Product Type: Toilet Tissue Paper Napkin/ Paper Towel Kitchen and Hand Towel Facial Tissue / Hankies Others (Specialty and Wrapping Tissue) By Raw Material: Wood Free Wood Containing Recovered Paper By End User: Residential Commercial By Distribution Channel: Hypermarkets & Supermarkets Online Channel Others (Departmental Stores, etc.) Israel By Product Type: Toilet Tissue Paper Napkin/ Paper Towel Kitchen and Hand Towel Facial Tissue / Hankies Others (Specialty and Wrapping Tissue) By Raw Material: Wood Free Wood Containing Recovered Paper By End User: Residential Commercial By Distribution Channel: Hypermarkets & Supermarkets Online Channel Others (Departmental Stores, etc.) Rest of Middle East By Product Type: Toilet Tissue Paper Napkin/ Paper Towel Kitchen and Hand Towel Facial Tissue / Hankies Others (Specialty and Wrapping Tissue) By Raw Material: Wood Free Wood Containing Recovered Paper By End User: Residential Commercial By Distribution Channel: Hypermarkets & Supermarkets Online Channel Others (Departmental Stores, etc.) Africa North Africa By Product Type: Toilet Tissue Paper Napkin/ Paper Towel Kitchen and Hand Towel Facial Tissue / Hankies Others (Specialty and Wrapping Tissue) By Raw Material: Wood Free Wood Containing Recovered Paper By End User: Residential Commercial By Distribution Channel: Hypermarkets & Supermarkets Online Channel Others (Departmental Stores, etc.) Central Africa By Product Type: Toilet Tissue Paper Napkin/ Paper Towel Kitchen and Hand Towel Facial Tissue / Hankies Others (Specialty and Wrapping Tissue) By Raw Material: Wood Free Wood Containing Recovered Paper By End User: Residential Commercial By Distribution Channel: Hypermarkets & Supermarkets Online Channel Others (Departmental Stores, etc.) South Africa By Product Type: Toilet Tissue Paper Napkin/ Paper Towel Kitchen and Hand Towel Facial Tissue / Hankies Others (Specialty and Wrapping Tissue) By Raw Material: Wood Free Wood Containing Recovered Paper By End User: Residential Commercial By Distribution Channel: Hypermarkets & Supermarkets Online Channel Others (Departmental Stores, etc.) Company Profiles Kimberly-Clark Corporation* Company Overview Product Portfolio Financial Performance Key Strategies Recent Developments Future Plans Essity AB Georgia-Pacific LLC Asia Pulp and Paper Group Procter & Gamble Co. Sofidel Group CMPC Tissue S.A. WEPA Hygieneprodukte GmbH Metsä Group Cascades Inc. “*” marked represents similar segmentation in other categories in the respective section.

1. Research Objectives and Assumptions Research Objectives Assumptions Abbreviations 2. Market Purview Report Description Market Definition and Scope Executive Summary Market Snippet, By Product Type Market Snippet, By Raw Material Market Snippet, By End User Market Snippet, By Distribution Channel Market Snippet, By Region Coherent Opportunity Map (COM) 3. Market Dynamics, Regulations, and Trends Analysis Market Dynamics Drivers Supply Side Drivers Demand Side Drivers Economic Drivers Restraints Market Opportunities Regulatory Scenario Industry Trend Mergers and Acquisitions New Product Approvals/Launch Promotion and Marketing Initiatives Cost Tier Down Analysis 4. Global Tissue Paper Market, By Product Type, 2017 - 2028 (US$ Million & Million Tons) Introduction Market Share Analysis, 2022 and 2028 (%) Y-o-Y Growth Analysis, 2017 - 2028 Segment Trends Toilet Tissue Introduction Market Size and Forecast, and Y-o-Y Growth, 2017 - 2028, (US$ Million & Million Tons) Paper Napkin/ Paper Towel Introduction Market Size and Forecast, and Y-o-Y Growth, 2017 - 2028, (US$ Million & Million Tons) Kitchen and Hand Towel Introduction Market Size and Forecast, and Y-o-Y Growth, 2017 - 2028, (US$ Million & Million Tons Facial Tissue / Hankies Introduction Market Size and Forecast, and Y-o-Y Growth, 2017 - 2028, (US$ Million & Million Tons Others (Specialty and Wrapping Tissue) Introduction Market Size and Forecast, and Y-o-Y Growth, 2017 - 2028, (US$ Million & Million Tons 5. Global Tissue Paper Market, By Raw Material, 2017 - 2028 (US$ Million & Million Tons) Introduction Market Share Analysis, 2022 and 2028 (%) Y-o-Y Growth Analysis, 2017 - 2028 Segment Trends Wood Free Introduction Market Size and Forecast, and Y-o-Y Growth, 2017 - 2028, (US$ Million & Million Tons) Wood Containing Introduction Market Size and Forecast, and Y-o-Y Growth, 2017 - 2028, (US$ Million & Million Tons) Recovered Paper Introduction Market Size and Forecast, and Y-o-Y Growth, 2017 - 2028, (US$ Million & Million Tons 6. Global Tissue Paper Market, By End User, 2017 - 2028 (US$ Million & Million Tons) Introduction Market Share Analysis, 2022 and 2028 (%) Y-o-Y Growth Analysis, 2017 - 2028 Segment Trends Residential Introduction Market Size and Forecast, and Y-o-Y Growth, 2017 - 2028, (US$ Million & Million Tons) Commercial Introduction Market Size and Forecast, and Y-o-Y Growth, 2017 - 2028, (US$ Million & Million Tons) 7. Global Tissue Paper Market, By Distribution Channel, 2017 - 2028 (US$ Million & Million Tons) Introduction Market Share Analysis, 2022 and 2028 (%) Y-o-Y Growth Analysis, 2017 - 2028 Segment Trends Hypermarkets & Supermarkets Introduction Market Size and Forecast, and Y-o-Y Growth, 2017 - 2028, (US$ Million & Million Tons) Online Channel Introduction Market Size and Forecast, and Y-o-Y Growth, 2017 - 2028, (US$ Million & Million Tons) Others (Departmental Stores, etc.) Introduction Market Size and Forecast, and Y-o-Y Growth, 2017 - 2028, (US$ Million & Million Tons) 8. Global Tissue Paper Market, By Region, 2017 - 2028 (US$ Million & Million Tons) Introduction Market Share Analysis, By Region, 2022 and 2028 (%) Y-o-Y Growth Analysis, By Region, 2017 - 2028 North America Market Share Analysis, By Country, 2022 and 2028 (%) Y-o-Y Growth Analysis, By Country, 2017 - 2028 U.S. Country Trends Market Size and Forecast, By Product Type, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Raw Material, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By End User, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Distribution Channel, 2017 - 2028 (US$ Million & Million Tons) Canada Country Trends Market Size and Forecast, By Product Type, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Raw Material, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By End User, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Distribution Channel, 2017 - 2028 (US$ Million & Million Tons) Europe Market Share Analysis, By Country, 2022 and 2028 (%) Y-o-Y Growth Analysis, By Country, 2017 - 2028 U.K. Country Trends Market Size and Forecast, By Product Type, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Raw Material, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By End User, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Distribution Channel, 2017 - 2028 (US$ Million & Million Tons) Germany Country Trends Market Size and Forecast, By Product Type, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Raw Material, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By End User, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Distribution Channel, 2017 - 2028 (US$ Million & Million Tons) Italy Country Trends Market Size and Forecast, By Product Type, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Raw Material, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By End User, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Distribution Channel, 2017 - 2028 (US$ Million & Million Tons) France Country Trends Market Size and Forecast, By Product Type, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Raw Material, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By End User, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Distribution Channel, 2017 - 2028 (US$ Million & Million Tons) Russia Country Trends Market Size and Forecast, By Product Type, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Raw Material, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By End User, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Distribution Channel, 2017 - 2028 (US$ Million & Million Tons) Rest of Europe Country Trends Market Size and Forecast, By Product Type, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Raw Material, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By End User, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Distribution Channel, 2017 - 2028 (US$ Million & Million Tons) Asia Pacific Market Share Analysis, By Country, 2022 and 2028 (%) Y-o-Y Growth Analysis, By Country, 2017 - 2028 China Country Trends Market Size and Forecast, By Product Type, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Raw Material, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By End User, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Distribution Channel, 2017 - 2028 (US$ Million & Million Tons) India Country Trends Market Size and Forecast, By Product Type, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Raw Material, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By End User, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Distribution Channel, 2017 - 2028 (US$ Million & Million Tons) Japan Country Trends Market Size and Forecast, By Product Type, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Raw Material, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By End User, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Distribution Channel, 2017 - 2028 (US$ Million & Million Tons) ASEAN Country Trends Market Size and Forecast, By Product Type, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Raw Material, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By End User, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Distribution Channel, 2017 - 2028 (US$ Million & Million Tons) Australia Country Trends Market Size and Forecast, By Product Type, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Raw Material, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By End User, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Distribution Channel, 2017 - 2028 (US$ Million & Million Tons) South Korea Country Trends Market Size and Forecast, By Product Type, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Raw Material, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By End User, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Distribution Channel, 2017 - 2028 (US$ Million & Million Tons) Rest of Asia Pacific Country Trends Market Size and Forecast, By Product Type, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Raw Material, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By End User, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Distribution Channel, 2017 - 2028 (US$ Million & Million Tons) Latin America Market Share Analysis, By Country, 2022 and 2028 (%) Y-o-Y Growth Analysis, By Country, 2017 - 2028 Brazil Country Trends Market Size and Forecast, By Product Type, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Raw Material, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By End User, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Distribution Channel, 2017 - 2028 (US$ Million & Million Tons) Mexico Country Trends Market Size and Forecast, By Product Type, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Raw Material, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By End User, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Distribution Channel, 2017 - 2028 (US$ Million & Million Tons) Rest of Latin America Country Trends Market Size and Forecast, By Product Type, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Raw Material, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By End User, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Distribution Channel, 2017 - 2028 (US$ Million & Million Tons) Middle East Market Share Analysis, By Country, 2022 and 2028 (%) Y-o-Y Growth Analysis, By Country, 2017 - 2028 GCC Country Trends Market Size and Forecast, By Product Type, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Raw Material, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By End User, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Distribution Channel, 2017 - 2028 (US$ Million & Million Tons) Israel Country Trends Market Size and Forecast, By Product Type, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Raw Material, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By End User, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Distribution Channel, 2017 - 2028 (US$ Million & Million Tons) Rest of Middle East Country Trends Market Size and Forecast, By Product Type, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Raw Material, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By End User, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Distribution Channel, 2017 - 2028 (US$ Million & Million Tons) Africa Market Share Analysis, By Country/Region, 2022 and 2028 (%) Y-o-Y Growth Analysis, By Country/Region, 2017 - 2028 North Africa Country Trends Market Size and Forecast, By Product Type, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Raw Material, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By End User, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Distribution Channel, 2017 - 2028 (US$ Million & Million Tons) Central Africa Country Trends Market Size and Forecast, By Product Type, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Raw Material, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By End User, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Distribution Channel, 2017 - 2028 (US$ Million & Million Tons) South Africa Country Trends Market Size and Forecast, By Product Type, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Raw Material, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By End User, 2017 - 2028 (US$ Million & Million Tons) Market Size and Forecast, By Distribution Channel, 2017 - 2028 (US$ Million & Million Tons) 9. Competitive Landscape Heat Map Analysis Market Share Analysis (3x3 Matrix) Company Profiles Kimberly-Clark Corporation Company Overview Product Portfolio Financial Performance Recent Developments/Updates Future Plans Essity AB Company Overview Product Portfolio Financial Performance Recent Developments/Updates Future Plans Georgia-Pacific LLC Company Overview Product Portfolio Financial Performance Recent Developments/Updates Future Plans Asia Pulp and Paper Group Company Overview Product Portfolio Financial Performance Recent Developments/Updates Future Plans Procter & Gamble Co. Company Overview Product Portfolio Financial Performance Recent Developments/Updates Future Plans Sofidel Group Company Overview Product Portfolio Financial Performance Recent Developments/Updates Future Plans CMPC Tissue S.A. Company Overview Product Portfolio Financial Performance Recent Developments/Updates Future Plans WEPA Hygieneprodukte GmbH Company Overview Product Portfolio Financial Performance Recent Developments/Updates Future Plans Metsä Group Company Overview Product Portfolio Financial Performance Recent Developments/Updates Future Plans Cascades Inc. Company Overview Product Portfolio Financial Performance Recent Developments/Updates Future Plans 10. Section References Research Methodology About us and Sales Contact * Browse 144 market data tables* and 46 figures* on "Tissue Paper Market” - Global forecast to 2028.

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Tissue & Hygiene Paper - Worldwide

• The revenue generated in the Tissue & Hygiene Paper market worldwide is projected to reach US$351.70bn in 2024.
• It is anticipated that the market will experience an annual growth rate of 5.24% (CAGR 2024-2028).
• Among the various segments in the market, Toilet Paper holds the largest market volume, amounting to US$113.80bn in 2024.
• When comparing revenues on a global scale, in China emerges as the top revenue generator, with an estimated revenue of US$70bn in 2024.
• This translates to a per person revenue of US$45.38 in 2024 when considering the total population figures.
• Furthermore, online sales are forecasted to contribute 3.4% of the total revenue in the Tissue & Hygiene Paper market by 2024.
• Looking ahead to 2028, the market volume is expected to reach 118.0bn kg.
• In terms of volume growth, the Tissue & Hygiene Paper market is expected to exhibit a growth rate of 0.0% in 2025.
• Additionally, the average volume per person in the market is projected to be 45.4kg in 2024.
• Despite global competition, the tissue and hygiene paper market in China continues to thrive due to the country's large population and increasing consumer demand.

Key regions: Worldwide , United States , Australia , India , Vietnam

Definition:

The Tissue & Hygiene Paper market comprises a range of tissue and hygiene paper products designed for private end consumers. The market is diverse and encompasses various product categories, such as toilet paper, paper tissues, household paper, feminine hygiene, baby diapers, face masks, and incontinence. Products such as packaging paper made from tissue paper are not included in this market.

The Tissue & Hygiene Paper market is divided into seven main sections:

• The Toilet Paper market is the strongest market in terms of sales. It includes dry toilet paper and wet toilet paper.
• The Paper Tissues market comprises paper tissues made from pulp, facial tissues, and wet wipes.
• The Household Paper market covers all kinds of tissue paper which are used for household care, including paper towels, table napkins, kitchen rolls, and tablecloths.
• The Feminine Hygiene market comprises all kinds of sanitary paper made from pulp, including tampons and sanitary pads.
• The Baby Diapers market includes disposable diapers/nappies for infants and toddlers.
• The Face Masks market comprises surgical, disposable, and cloth masks as well as respirators (N95, FFPs, KN95, etc.). Products such as face shields, oxygen masks, gas masks, and facial masks have been excluded.
• The Incontinence market covers adult diapers. Other, non-tissue medical products for continence management are not included.

Additional information:

The market comprises revenues, average revenue per capita, volume, average volume per capita, and price. Revenues are generated through both online and offline sales channels. Key players in the market include SCA, Procter & Gamble, Kimberly-Clark, Unicharm, Hengan, Sofidel, and Metsä. These companies are leaders in their respective segments and are known for their innovative products, brand reputation, and extensive distribution networks. For more information on the data displayed, use the info button right next to the boxes.

• Tissue paper (toilet paper, tissues, paper towels, kitchen rolls and napkins)
• Hygiene paper (feminine hygiene products, baby diapers and incontinence products)

out-of-scope

• Packaging paper made from tissue paper and other paper products

Tissue & Hygiene Paper

• Toilet Paper
• Paper Tissues
• Household Paper
• Feminine Hygiene
• Baby Diapers
• Incontinence
• Analyst Opinion

The Tissue and hygiene paper market witnessed exponential growth during the COVID-19 period, largely driven by a segment which in previous years accounted for a meagre 1% share- Face masks. Certain other segments such as Toilet paper also witnessed growth in volume sales, fueled by consumers stockpiling products amid pandemic related anxiety. In fact, between March-May 2020, toilet paper was amongst the most purchased item at grocery stores in the United States.

On a broader level, factors such as improved sanitation facilities, access to water supply, growing urbanization and disposable incomes are amongst the key drivers of this market. The greater access to improved sanitation facilities and drinking water, the greater the consumption of tissue and hygiene paper. As a result, high-income countries are at the top of the list, while low-income countries with poor health care have the lowest share. Middle-income countries are expected to see particularly strong growth as infrastructure is expanded.

The market is dominated by players such as Procter & Gamble, Kimberly-Clark, Unicharm Corporation, an SCA, to name a few.

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Tissue Paper Market

Tissue paper market size, share & trends analysis report by product type (paper tissues (made from pulp), wet wipes, facial tissue, paper napkin, paper towels, bathroom tissues, tissue wipes, others), by material (bleached softwood kraft pulp (bsk), birch hardwood kraft pulp (bhk), high yield pulp (hyp), recovered fiber, others), by packaging type (rolls, napkins, folded tissues, v-fold, w-fold, z-fold, c-fold, others), by application (household, hotels, restaurants, malls, cafes, hospitals, salons, others), by distribution channel (hypermarkets/supermarkets, convenience stores, departmental stores, retail stores, online stores, others) and by region(north america, europe, apac, middle east and africa, latam) forecasts, 2022-2030.

Market Dynamics

Regional analysis, report scope, segmental analysis.

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Market overview.

The global tissue paper market size was valued at  USD 20.73 billion in 2021 . It is projected to reach USD 28.01 billion by 2030 , growing at a CAGR of 3.4% during the forecast period (2022–2030).

Sanitary tissue paper is primarily intended for individual use (napkins), facial tissue (paper handkerchiefs), bathroom tissue, and daily towels. The development of specialized tissues like glazed, premium ornamental, and printed varieties, as well as rising demand for tissue paper products in commercial and complex structures, are expected to drive the tissue paper market. However, the high price of raw materials and growing concern about deforestation constrain the tissue paper market. In addition, government actions to enhance public health will generate numerous prospects for the tissue paper market.

Global Tissue Paper Market Drivers

Increasing needs for personal hygiene.

The need for sanitary napkins is fueled by the growing demand for personal care and hygienic products. In addition, increasing the worldwide population's expenditure on healthcare products, such as personal care items, will stimulate market expansion. The National Health Expenditure (NHE) data provided by the Centers for Medicare and Medicaid Services showed a 9.3% increase in health spending per person. In addition, increased party and celebration tendencies fuel the market for makeup kits and makeup-removing clean linens. The increasing number of bars and cafés increases the demand for drinking napkins and sanitary products. In addition, expanding residential and hospitality infrastructure would raise demand for toilet and bathroom accessories.

Growing Innovation

Firms are incorporating different advancements into the design of napkins and sanitary goods to provide people with softer and more absorbent hygiene products. Bunzl R3 launched an innovative, comprehensive line of multi-foldable and uniquely shaped towels, napkins, and other foods to provide clients with high-quality hygienic products. Governments are implementing hygiene and cleanliness-related awareness initiatives to promote personal hygiene, increasing global access to sanitary tissues.

Global Tissue Paper Market Restraint

Rising environmental concerns.

The increasing prevalence of environmental concerns, such as deforestation and climate change as a direct result of tree cutting, inhibit the expansion of the global tissue paper market. In addition, the widespread presence of locally structured and unstructured manufacturers of tissue goods affects the commercial activities of the most well-known businesses in the industry. Furthermore, unexpected supply chain disruptions and trade restrictions experienced by various nations limit the business expansion options available to firms already operating in overseas markets and delay the extension of those markets.

Global Tissue Paper Market Opportunities

Increasing government initiatives.

The expansion of government efforts to promote the creation of environmentally friendly and sustainable consumer goods is expected to drive demand for biodegradable tissue paper products. As a result, major corporations are investing in developing recyclable and biodegradable products to reduce the widespread chopping of trees and thus alleviate the environmental burden. The increasing incorporation of a variety of natural components in the production of tissue paper, such as almond oils, aloe vera, etc., which assist in reducing the spread of bacterial infections, is anticipated to contribute to the expansion of this market. The need for tissue paper goods is driven by the growing demand for sanitary and personal care products to preserve cleanliness and hygiene. In addition, rising urbanization results in significant infrastructure investments, which will increase the demand for tissue paper products in the following years.

The global tissue paper market is segmented into four regions, namely North America, Europe, Asia-Pacific, and LAMEA.

Asia-Pacific is the largest shareholder in the global tissue paper market. The expansion is fueled by a shift in people's lifestyles in emerging countries. It is anticipated that this market's expansion will be primarily driven by the increasing demand for facial tissues and wet wipes among millennials. Additionally, the proliferation of hotel and restaurant chains is driving the expansion of this market.

North America is expected to grow with a CAGR of 3.9% during the forecast period. This is due to the rising demand for items made of biodegradable tissue paper. In addition, the expansion of sales of sustainable and environmentally friendly tissue paper goods in this region is the primary driver that propels the development of this market. There has been a significant demand for paper tissues in nations such as the United States of America and Canada.

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The global tissue paper market is segmented by application, product type, and distribution channel.

On the Basis of Application

Based on application, the market is segmented into at-home and away from home.

The at-home segment is anticipated to dominate the market due to increasing consumer awareness of cleanliness and personal hygiene. In addition, environmental concerns and the need for sustainable products are two of the market's most prominent trends. The category of away-from-home applications is anticipated to develop steadily during the forecast period. The expansion of the business sector is anticipated to increase demand for wet wipes and paper tissues. Additionally, rapid urbanization, a growing global working-class population, and more excellent health and hygiene consciousness among consumers are anticipated to boost the segment's growth.

On the Basis of Product Type

Based on product type, the market is segmented into paper tissues (made from pulp), wet wipes, and facial tissue.

The paper tissue segment is anticipated to dominate the market due to the increased use of paper tissues for general household cleanliness. Increasing environmental concerns, such as global warming and deforestation, limit the growth of pulp-based products and impede the expansion of the market sector for paper tissues. The facial tissue segment will experience significant growth during the forecast period. In addition, a surge in demand for eco-friendly and sustainable personal care and sanitation products is projected to generate further opportunities for this category, hence significantly driving the growth of this market over the forecast period.

On the Basis of Distribution Channels

Based on distribution channels, the market is segmented into offline and online.

The offline market segment dominates due to the expanding structured retail sector in developing nations such as India and China. The offline market comprises several businesses, such as independent retail stores, hypermarkets, supermarkets, and specialized stores. The increase in sales of tissue paper products, the majority of which through corporate and e-commerce websites, is expected to boost the growth of the online distribution channel segment. The growing number of people accessing the internet and smart gadgets will increase industry sales.

Market Size By Product Type

Recent developments.

• June 2022 - Procter & Gamble Accelerates Action to Widen the Screen by Building a Pipeline of Diverse Talent, Reaching Underrepresented Audiences, and Driving Inclusive Growth in the Media Industry.
• June 2022 - Kimberly-Clark Professional Expands the RightCycle Program to Include Recycling of Used Plastic Packaging.
• June 2022 - Essity and UNICEF in Mexico extend successful hygiene partnership.
• June 2022 - Self-Driving Trucks to Deliver Georgia-Pacific Consumer Products in the Dallas area.

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Tissue Paper Market: Global Market Forecast and Future Potential (2023-2029)

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Tissue Paper Market Overview:

Tissue Paper Market Dynamics:

Surging demand for sanitation and personal care

Tissue Paper Market Segment Analysis:

Regional insights:, tissue paper market scope: inquiry before buying, global tissue paper market, by region, key players, about this report.

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Tissue paper market size to grow by 29.39 billion during 2024-2028, 4.8% yoy market growth recorded in 2023-2024, technavio.

NEW YORK , March 20, 2024 /PRNewswire/ -- The  Tissue Paper Market  is set to grow by USD 29.39 billion from 2024 to 2028 progressing at a CAGR of almost 5.82% during the forecast period. The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The tissue paper market saw a 4.8% Year-over-Year growth from 2023 to 2024, indicating a healthy expansion during that period. The market is driven by Increasing concerns about health and hygiene in developing economies. Hospitalizations and healthcare spending spur tissue market growth. Increased hospital visits drive demand for tissue products, especially in healthcare settings. Rising health concerns boost tissue usage for personal hygiene. This trend is expected to drive significant market growth.

Here is an Exclusive report talking about Market scenarios with a historical period (2017-2021) and forecast period (2024-2028).

Download Sample Report in minutes!

The report on the tissue paper market provides a holistic update, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis.

Market Dynamics

The emerging trend of increasing e-commerce adoption in the tissue market contrasts with the significant challenge posed by the threat of prominent substitutes. E-commerce platforms offer convenience and personalized shopping experiences, driving sales growth through online channels. However, the rising demand for substitutes like hand dryers and hand sanitizers, driven by hygiene concerns and convenience, presents a challenge to traditional tissue sales. While e-commerce facilitates market expansion, substitutes such as hand dryers and sanitizers hamper growth by diverting consumer preferences away from tissue products, especially in commercial settings. Balancing the benefits of online sales with the threat of substitutes remains a critical challenge for the tissue market's future growth.

Market Segmentation

The tissue paper market analysis includes Application, Distribution Channel, and geography landscape. This study identifies the Increasing adoption of e-commerce, focus on product premiumization, Strong growth of private-label tissue paper brands as one of the prime reasons driving the tissue paper market growth during the next few years.

The commercial segment of the tissue paper market is projected to grow significantly, driven by increased travel and healthcare demands. Valued at USD 46.07 billion in 2018, this segment benefits from rising hospitalizations and hygiene advocacy by medical professionals, particularly in Western Europe and North America . Meanwhile, the residential segment faces intense competition from a wide range of consumer tissue products like toilet paper and facial tissues, fueling market growth, especially in APAC.

Hypermarkets and supermarkets, such as Walmart and Tesco, offer diverse tissue paper options at competitive prices, attracting consumers seeking convenience and brand variety. This segment is poised to fuel market growth due to its wide popularity and extensive product selection.

Convenience stores like 7-Eleven and Wawa provide convenience and promotional offers, driving tissue paper sales alongside other products. Adaptation to changing consumer lifestyles enhances their role in meeting tissue paper demand, positioning them as key drivers of market growth.

APAC is projected to contribute 36% to global market growth. Analysts highlight regional trends, emphasizing urbanization's pivotal role. The surge in dual-income households enhances end-user purchasing power. Additionally, the rising restaurant count and online food service reliance boost tissue demand in the region.

This report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters

View Sample Report

Companies Mentioned

American Paper Converting Inc.

Asia Pulp and Paper APP Sinar Mas.

Carmen Tissues SAE

Cascades Inc.

Clearwater Paper Corp.

Good Goods Pty Ltd

JUKEBOXPRINT.COM INC.

Kimberly Clark Corp.

Koch Industries Inc.

Kruger Inc.

MPI Papermills Inc.

Resolute Forest Products Inc.

The Cheeky Panda

The Procter and Gamble Co.

The SCA Group LLC

Unicharm Corp.

Unilever PLC

METSA GROUP

Hengan International Group Co. Ltd.

Empresas CMPC S.A.

Sofidel Group

Amazon.com Inc.

Cascades Inc. -  The company offers Paseo Baby Pure Soft, Paseo Smart, Livi Eco facial tissue, Livi Evo napkin tissue, and others.

Good Goods Pty Ltd -  The company offers facial tissue, pocket handkerchiefs, toilet rolls, and others.

Analyst Review:

The Global tissue paper market is experiencing steady growth, with a CAGR (compound annual growth rate) of 6%. This growth is attributed to increasing awareness about household sanitation and hygiene, driving tissue product demand across various sectors including corporate workplaces, catering places, and hospitals. Concerns regarding bacterial and viral infections have led to a surge in demand for tissue products, as consumers seek convenient wiping solutions to combat germs and viruses.

Manufacturers in the industry are focusing on innovation, offering colored and textured products made from sustainably sourced materials such as wood fiber and recycled paper pulp. Companies like the WEPA Group are leading the market with eco-friendly toilet paper options infused with natural ingredients like Aloe Vera and almond oils. Procter & Gamble 's Puffs Plus Lotion Facial Tissues exemplify this trend towards health and hygiene-focused tissue products.

Moreover, the hospitality sector, including hotels and restaurants, is adopting specialty wipes to maintain hygiene standards. Major players like Marriot International and Bunzl R3 are prioritizing hygiene and cleanliness-related promotional campaigns to meet customer expectations. Additionally, initiatives by organizations such as the World Bank Group, like the Mauritania Water and Sanitation Sectoral Project, are addressing concerns related to deforestation and global warming by promoting sustainable practices in tissue production.

The tissue market encompasses various product types, including facial tissue, paper towels, wipes, bath & toilet tissue, and others. The bath & toilet segment, including products like cotton towels and napkins, is witnessing significant growth, driven by the tourism and hospitality sectors. Companies like Kimberly-Clark Corporation are introducing eco-friendly tissue products like Andrex Shea Butter toilet tissue to cater to the growing demand from residential and commercial end-users, contributing to a sustainable environment.

Market Overview:

The global tissue paper market exhibits a robust CAGR of 6%, driven by increasing demand for household sanitation and hygiene products. Hospitals also contribute significantly due to concerns about bacterial and viral infections. Manufacturers like Procter & Gamble lead in eco-friendly toilet paper production, catering to hotels, restaurants, and residential end-users. The market is witnessing a shift towards sustainable materials and products, with companies like Kimberly-Clark Corporation innovating with offerings like Andrex Shea Butter toilet tissue. Promotion of hygiene and cleanliness further bolsters market growth, aided by initiatives from organizations like the World Bank Group, ensuring a sustainable environment amidst concerns about deforestation and global warming.

Related Reports:

The  wet tissue and wipe market  size is estimated to grow at a CAGR of 6.83% between 2023 and 2028. The market size is forecast to increase by USD 8.27 billion.

The global specialty paper market  size is forecast to increase by USD 13.59 billion, at a CAGR of 5.09% between 2023 and 2028.

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Key Topics Covered:

1 Executive Summary 2 Landscape 3 Sizing 4 Historic Size 5 Five Forces Analysis 6 Segmentations 7 Customer Landscape 8 Geographic Landscape 9 Drivers, Challenges, and Trends 10 Vendor Landscape 11 Vendor Analysis 12 Appendix

About US Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios. Contact Technavio Research Jesse Maida Media & Marketing Executive US: +1 844 364 1100 UK: +44 203 893 3200 Email: [email protected] Website: www.technavio.com/ Newsroom:

View original content to download multimedia: https://www.prnewswire.com/news-releases/tissue-paper-market-size-to-grow-by-29-39-billion-during-2024-2028--4-8-yoy-market-growth-recorded-in-2023-2024--technavio-302094154.html

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Tissue Paper Market Growth Analysis | 2023-28

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Tissue Paper Market Size, Share, Trend, Forecast, & Industry Analysis – 2023-2028 See less

Tissue Paper Market Size, Share, Trend, Forecast, & Industry Analysis – 2023-2028

The Tissue Paper Market is Segmented by Product Type (Bathroom Tissue, Paper Napkins, Paper Towels, Facial Tissues, and Specialty & Wrapping Tissue), by Material Type (Bleached Softwood Kraft Pulp (BSK), Birch Hardwood Kraft Pulp (BHK), High Yield Pulp (HYP), and Others), by End-User Type (Residential, Commercial), and by Region (North America, Europe, Asia-Pacific, and Rest of the World)

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The  tissue paper market is estimated to grow from  USD 21.92 billion in 2022  to  USD 28.13 billion by 2028  at a  CAGR of 4.00%  during the forecast period.

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What is tissue paper?

Tissue paper is a lightweight paper made from paper pulp or recycled paper materials such as cardboard, newspapers, or cartons. Some of the key properties of tissue paper are absorbency, specific volume, brightness, stretch, appearance, and comfort.

Tissue papers are widely used for various applications: facial tissues, paper towels, wrapping tissue, bathroom tissue, table napkins, acoustic disruptors, road repair, and the packing industry

The market is driven by a host of factors, some of which are noted below

Rising awareness of hygiene – Tissue papers make it convenient for people to wipe off dirt and cleanse surfaces of the kitchen, laboratories, and other places, and even body parts. Since people are getting conscious about their hygiene and sanity, there is an amplified product demand across the globe. 

Increasing hospitality infrastructure – Growing number of hotels and restaurants is expected to accelerate the demand for tissue paper in the market. For instance, Marriott International , one of the luxury hotel groups expects to introduce more than 35 luxury hotels across the globe in 2023 . The rising number of hotels leads to increased hospitality requirements which escalate the demand for tissue paper products.

Increasing government initiatives towards eco-friendly products – Eco-friendly and sustainable products are a dire need now since the government is focusing on developing eco-friendly products. Manufacturers, thus, are shifting towards producing 100% recycled paper into soft tissue papers, saving the environment. For instance, manufacturers produce tissues using bamboo since it is eco-friendly and grows quickly.

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By Product Type

The tissue paper market is segmented into bathroom tissue, paper napkins, paper towels, facial tissues, and specialty & wrapping tissue.  The bathroom tissue segment is expected to remain dominant  in the market over the next five years, mainly driven by the modernization westernization of toilet culture across the world.

Asia-Pacific is projected to witness the fastest growth   with a share of more than 28% in 2022 . Rising disposable income coupled with the rising standard of living of individuals is likely to propel higher growth opportunities in the region’s market in the next five years. China, Japan, and India are expected to remain the key growth engines of the region’s market.

North America will likely maintain its market supremacy during the forecast period, mainly driven by the USA. Higher penetration of tissue paper in various subsectors especially bathroom tissue reached about 100% in both residential as well as commercial user, which is the major factor behind the dominance of the region. The region’s market is highly consolidated with major players holding the major chunk of the market. The consumption of tissue paper in North America is more than three times the consumption in Europe.

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Segmentation

This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market. 

The tissue paper market is segmented into the following categories. 

By Product Type:

• Bathroom Tissue 
• Paper Napkins 
• Paper Towels 
• Facial Tissues 
• Specialty & Wrapping Tissue 

By Material Type:

• Bleached Softwood Kraft Pulp (BSK) 
• Birch Hardwood Kraft Pulp (BHK) 
• High Yield Pulp (HYP) 
• Others 

By End-User Type:

• Residential 
• Commercial 
• North America (Country Analysis: the USA, Canada, and Mexico) 
• Europe  ( Country Analysis: Germany, France, the UK, Russia, and Rest of Europe)
• Asia-Pacific  ( Country Analysis: China, Japan, India, and Rest of Asia-Pacific)
• Rest of the World (Sub-Region Analysis: Latin America, the Middle East, and Others)

Some of the major tissue paper manufacturers are-

• Clearwater Paper Corporation
• Kruger Inc.
• Sofidel Group
• Svenska Cellulosa AB
• Cascades Inc.
• The Procter & Gamble Company
• Asia Pulp and Paper (APP)
• Georgia Pacific LLC
• Kimberly-Clark Corporation

This report provides market intelligence in the most comprehensive way.  The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market. 

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More than 1,000 authenticated secondary sources , such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles have been leveraged to gather the data.

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Frequently Asked Questions (FAQs)

Tissue paper is a lightweight paper made from paper pulp or recycled paper materials such as cardboard, newspapers, or cartons. Some of the key properties of tissue paper are absorbency, specific volume, brightness, stretch, appearance, and comfort. Tissue papers are widely used for various applications: facial tissues, paper towels, wrapping tissue, bathroom tissue, table napkins, acoustic disruptors, road repair, and the packing industry

Who are the key players in the market?

Clearwater Paper Corporation, Kruger Inc., Sofidel Group, Svenska Cellulosa AB, Cascades Inc., The Procter & Gamble Company, Asia Pulp and Paper (APP), Georgia Pacific LLC, Kimberly-Clark Corporation, and Essity AB are among the key players in the market.

Which region is expected to maintain its supremacy in the market?

Asia-Pacific is projected to witness the fastest growth with a share of more than 28% in 2022.

Which product type is expected to remain dominant in the tissue paper market?

The bathroom tissue paper segment is expected to remain dominant in the market in the coming years.

What is the market size of this report?

The tissue paper market is estimated to grow from USD 21.92 billion in 2022 to USD 28.13 billion by 2028 .

What would be the growth of the market in the coming five years?

The market is estimated to grow at a CAGR of 4.00% during the forecast period.

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Tissue Paper Market

Tissue Paper Market Trend, Share, Growth, Size and Forecast 2030

Tissue Paper Market By Application (Commercial and Household), By Product Type (Bath & Toilet Tissues, Facial Tissue, Wipes, Paper Towel, and Others), and By Region - Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2023 – 2030

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Tissue Paper Industry Prospective:

The global tissue paper market size was worth around USD 82 billion in 2022 and is predicted to grow to around USD 135.51 billion by 2030 with a compound annual growth rate (CAGR) of roughly 6.48% between 2023 and 2030. The report delves deeper into several crucial aspects of the global tissue paper market. It includes a detailed discussion of existing growth factors and restraints. Future growth opportunities and challenges that impact the tissue paper industry are comprehensively addressed in the report.

Tissue Paper Market: Overview

Tissue papers are lightweight, thin, absorbent papers that are commonly used for various purposes, particularly for maintaining personal hygiene or cleaning. Typically, they are made using recycled paper fibers or wood pulp and are designed to be disposable after one-time use. There are several types of tissue papers available in the commercial market with each variant offering specific characteristics that determine the final use of the papers. However, there is no certain rule that defines the exact applications of tissue papers and hence they are considered extremely versatile in terms of functional attributes. The growing consumption of tissue papers can be associated with properties such as convenience, absorbency, and disposability. They are also available in various sizes, thicknesses, and textures, depending on their intended purpose. The global tissue paper market is highly competitive due to the presence of multiple domestic and international players.

Key Insights:

• As per the analysis shared by our research analyst, the global tissue paper market is estimated to grow annually at a CAGR of around 6.48% over the forecast period (2023-2030)
• In terms of revenue, the global tissue paper market size was valued at around USD 82 billion in 2022 and is projected to reach USD 135.51 billion, by 2030.
• The tissue paper market is projected to grow at a significant rate due to the growing emphasis on personal hygiene and cleanliness
• Based on application segmentation, the commercial was predicted to show maximum market share in the year 2022
• Based on product type segmentation, bath & toilet tissues was the leading type in 2022
• On the basis of region, Asia-Pacific was the leading revenue generator in 2022

Tissue Paper Market: Growth Drivers

Growing emphasis on personal hygiene and cleanliness to drive market expansion

The global tissue paper market is projected to grow owing to the increasing emphasis on maintaining personal hygiene and cleanliness in surrounding areas. Although personal care has always been a priority for a large part of the population, it has become more important after Covid-19. This was a result of public awareness that increased led by government initiatives and awareness programs undertaken by regional healthcare agencies along with participation from non-government organizations. The contents of tissue papers allow them to suck dirt and oil in one swipe which aids in keeping the surface germ-free. Companies operating in the segment have managed to introduce several variants of tissue papers so that they can be for more personal reasons such as wiping dust off hands, face, and other body parts. The recent development of anti-virus tissues is a primary example of how businesses are targeting new consumers.

Tissue Paper Market: Restraints

Growing concerns over the environmental impact of tissue paper use to restrict market expansion

The production of tissue papers relies extensively on wood pulp. This can lead to severe negative impacts on the environment due to deforestation which in turn destroys natural habitat. Excessive use of wood pulp-based tissue papers is not considered sustainable and many agencies are against the production of tissue papers on large-scale. The tissue paper industry already faced severe criticisms from environmental agencies and the changing consumer preference demanding eco-friendly alternatives could result in declined growth.

Tissue Paper Market: Opportunities

Development of eco-friendly tissue papers could deliver better results

Companies and businesses have invested in the development of eco-friendly tissue papers as the consumer group demanding sustainable solutions has increased over the years. This includes tissue papers made using recycled fibers or adopting sustainable production practices along with offering biodegradable or compostable tissue paper products. Such marketing initiatives are likely to garner more trust among environment-conscious and responsible consumer groups. A prime example is the availability of 100% organic bamboo-based tissue rolls that are known to contain no toxins and biodegrade in a span of a few months.

Tissue Paper Market: Challenges

Intense competition within the industry to challenge market growth

The global tissue paper market is one of the most competitive commercial industries. This is primarily due to the availability of abundant options across tissue paper-selling platforms, both online and offline. Moreover, multiple domestic producers of tissue papers do not spend more resources on branding or advertising but use strategies ideal for the mass market. In such conditions, it is difficult for companies to achieve efficient product differentiations leading to a lack of consumer loyalty.

Tissue Paper Market: Segmentation

The global tissue paper market is segmented based on application, product type, and region.

Based on application, the global market is segmented into commercial and household. The former segment is inclusive of public places such as cafes and restaurants. It also encompasses office places. The tissue paper industry share for the commercial segment is significantly higher than the household segment. Hotels, cafes, and restaurants are obligated to provide visitors with a hygienic place to spend their time and enjoy the services provided. Every eatery, including small outlets to premium restaurants, is supposed to keep tissues during food service activities . Moreover, corporate consumption of tissues has grown at a rapid rate due to the growing demand for hand and facial tissues. The residential segment is expected to grow at a steady rate and demand for biodegradable tissues is projected to rise in the coming years. As per official estimates, producing tissue papers using virgin pulp leads to the emission of 30% more green gasses when compared to tissue paper production using recycled waste paper.

Based on product type, the tissue paper industry is divided into bath & toilet tissues, facial tissues, wipes, paper towels, and others. The highest CAGR was observed in the bath & toilet tissues segment in 2022 driven by the large consumption of toilet tissues for bathroom sanitation purposes. Moreover, the increase in tourism, domestic and international, has caused higher demand for disposable personal care products across hotels. Facial tissues and paper towels are growing at a steady pace due to high demand for these products in urban regions as pollution rate across the globe is on the rise. Moreover, the demand for baby wipes has increased due to a higher number of births in the last few years. India registered more than 23 million births in 2022. Factors such as ease of use and convenience offered by wipes and other forms of tissue paper are the main reasons for the higher growth rate.

Recent Developments:

• In June 2021, Renova, a Portugal-based leading producer of tissue papers, launched a new range of products called Divine Toilet Paper. This variant is eco-friendly and targets the growing group of environment-thinking consumers. The product offers superior softness and comfort as the company has invested heavily in research & development before launching the product
• In March 2023, Bounty, the paper towel brand of Procter & Gamble, launched the new version of their Quicker Picker Upper paper towels. The brand describes the new addition to showcase a superior structure with flexible strength. Bouty claims that consumers will be able to use less product even for the most unpleasant and uncleaned dirty spot
• In July 2022, Essity launched its Zewa in the German market. It is the company’s first straw toilet paper product

Tissue Paper Market: Report Scope

Tissue Paper Market: Regional Analysis

Asia-Pacific to register the highest growth rate

The global tissue paper market is expected to be led by Asia-Pacific during the forecast period mainly driven by the presence of a large consumer base in the regions of China, India, Japan, South Korea, Australia, and other Asian countries. India and China are currently the most populated countries in the world which means more takers and consumers of tissue paper. Increasing the number of commercial spaces such as offices, restaurants, hotels, and other local eateries is a driving factor for regional expansion. Moreover, Asian countries have shown tremendous growth in terms of the production of wood-based products due to the presence of an excellent manufacturing industry. In addition to this, the rise in domestic tourism as a direct consequence of Covid-19 resulting in higher investments in hospitality has caused higher demand for quality tissue papers. As per the official government website, India recorded nearly 6.19 million foreign tourist arrivals (FTAs) in 2022.

Tissue Paper Market: Competitive Analysis

The global tissue paper market is led by players like:

• Sofidel Group
• Kimberly-Clark Corporation
• Procter & Gamble Co.
• Georgia-Pacific LLC
• Svenska Cellulosa Aktiebolaget (SCA)
• Cascades Inc.
• Kruger Products L.P.
• Asia Pulp & Paper (APP)
• Metsä Tissue
• Clearwater Paper Corporation
• Hengan International Group Company Limited
• Orchids Paper Products Company
• C&S Paper Co. Ltd.
• Resolute Forest Products Inc.
• Wausau Paper Corp.
• Industrie Cartarie Tronchetti S.p.A. (ICT)
• Vinda International Holdings Limited
• Paper Source International (PSI)
• Nova Tissue
• Cellynne Holdings LLC
• Asia Pacific Resources International Limited (APRIL)
• Cartiera di Pietramelara S.p.A.
• Lucart Group.

The global tissue paper market is segmented as follows:

By Application

By Product Type

• Bath & Toilet Tissues
• Facial Tissue
• Paper Towel
• France 
• Rest of Europe
• South Korea
• Southeast Asia
• Rest of Asia Pacific
• Rest of Latin America
• South Africa
• Rest of Middle East & Africa

Table Of Content

Frequently Asked Questions

What are tissue papers?

Tissue papers are lightweight, thin, absorbent papers that are commonly used for various purposes, particularly for maintaining personal hygiene or cleaning.

Which key factors will influence the tissue paper market growth over 2023-2030?

The global tissue paper market is projected to grow owing to the increasing emphasis on maintaining personal hygiene and cleanliness in surrounding areas.

What will be the value of the tissue paper market during 2023-2030?

According to study, the global tissue paper market size was worth around USD 82 billion in 2022 and is predicted to grow to around USD 135.51 billion by 2030.

What will be the CAGR value of the tissue paper market during 2023-2030?

The CAGR value of the tissue paper market is expected to be around 6.48% during 2023-2030.

Which region will contribute notably towards the tissue paper market value?

The global tissue paper market is expected to be led by Asia-Pacific during the forecast period mainly driven by the presence of a large consumer base in the regions of China, India, Japan, South Korea, Australia, and other Asian countries.

Which are the major players leveraging the tissue paper market growth?

The global tissue paper market is led by players like Sofidel Group, Kimberly-Clark Corporation, Procter & Gamble Co., Georgia-Pacific LLC, Essity AB, Svenska Cellulosa Aktiebolaget (SCA), Cascades Inc., Kruger Products L.P., Asia Pulp & Paper (APP), Metsä Tissue, WEPA Group, Clearwater Paper Corporation, Hengan International Group Company Limited, Orchids Paper Products Company, C&S Paper Co., Ltd., Resolute Forest Products Inc., Wausau Paper Corp., Industrie Cartarie Tronchetti S.p.A. (ICT), Vinda International Holdings Limited, Paper Source International (PSI), Nova Tissue, Cellynne Holdings, LLC, Asia Pacific Resources International Limited (APRIL), Cartiera di Pietramelara S.p.A., and Lucart Group.

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• Published On -15-June-2023 Global Tissue Paper Market Generated USD 82 Billion In 2022

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Sep, 24 2021

North America Tissue Paper Market is Expected to Grow With the CAGR of 3.4 % in the Forecast Period of 2021 to 2028

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North America tissue paper market is forecasted to grow with significant CAGR of 3.4% owing to factor such as technological advancements in the manufacturing sector and increase in health and hygiene awareness.

However, fluctuating prices of raw materials is expected to restrain the growth of market upto some extent.

Tissue Paper  Market Scenario

According to Data Bridge Market Research the market for tissue paper in North America region has the highest market share followed by the U.S. and Canada. Market leader is KCWW, which accounts an estimated market share of approximately 21.93%. The company has gained outstanding sales through manufacturing and distribution of various types of tissue paper products. The market is witnessing continuous product integration and expanding their business in the market.

For instance,

•  In July 2021, KCWW completed the acquisition of S-K Corporation of Taiwan. S-K corporation holds the trademark and distribution rights in Taiwan for KCWW global brands such as Kleenex. This acquisition helped acquire the distribution rights increasing their market share.

Now the question is which other regions KCWW, Procter & Gmble and Georgia-Pacific  are targeting? Data Bridge Market Research has forecasted a large growth in North America tissue paper market and the market leaders targeting the U.S. and Canada to be their next revenue pockets for 2021.

The tissue paper  market is becoming more competitive every year with companies such as KCWW, Procter & Gmble and Georgia-Pacific as they are the market leaders for tissue paper market . The Data Bridge Market Research new reports highlight the major growth factors and opportunities in the tissue paper market.

For more analysis on the  North America tissue paper market request for a briefing with our analysts https://www.databridgemarketresearch.com/speak-to-analyst/?dbmr=north-america-tissue-paper-market

North America Tissue Paper Market Development

• In June 2021, SOFIDEL signed up an initiative to the “Forests Forward” multi-stakeholder initiative, launched internationally by WWF. The aim of the initiative is to accelerate the commitments of companies and investors around the world to environmental sustainability.

Key Pointers Covered in Tissue Paper Market Industry Trends and Forecast to 2028

• Market Size
• Market Standards and Changes
• Market Trials in Different Regions
• Market Requirements in Different Regions
• Market Shares in Different Regions
• Recent Developments for Market Competitors
• Recent Market Value for Different regions
• Sales Data for Market Competitors
• Market Key Vendors and Disruptors Study

Key Market Competitors Covered in the Report

• Procter & Gamble
• KP Tissue inc.
• Cascades inc.
• Irving Consumer Products Limited.
• Asaleo Care Limited, Lucart S.p.A.
• Georgia-Pacific
• METSÄ TISSUE
• von Drehle Corporation.
• First Quality Enterprises, Inc.
• Clearwater Paper Corporation
• Gorham Paper & Tissue.
• Nova Tissue Company Ltd
• Flower City Tissue Mills Co.
• Global Tissue Group, Inc.
• Essity Aktiebolag (publ).
• WEPA Hygieneprodukte GmbH

Above are the key players covered in the report to know about more and exhaustive list of tissue paper companies’ contact us https://www.databridgemarketresearch.com/toc/?dbmr=north-america-tissue-paper-market

Research Methodology:  North America Tissue Paper Market

Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analysed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please request an analyst call or can drop down your enquiry. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include vendor positioning grid, market time line analysis, market overview and guide, company positioning grid, company market share analysis, standards of measurement, top to bottom analysis and vendor share analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

Primary Respondents

• Demand Side: Tissue Paper Manufacturer, Industry Professionals.
• Supply Side: CEO’s, V.P.’s, Marketing/Product Managers, Wholesalers and Retailers, Distributors among others.

  Related Reports

• North America Tissue Towel Market
• Global Tissue Paper Market
•   Global Tissue and Hygiene Market
•   Global Printed Tissue Paper Market
• Global Tissue Towel Market

Browse in Chemical and Materials Category Related Reports@ https://www.databridgemarketresearch.com/report-category/chemical-and-materials

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The U.S. labor market can affect ‘people who are not even here,’ research finds

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A recently published paper co-authored by Brian Cadena finds deep connections between the U.S. and Mexican economies

That the job market in Phoenix can affect a child’s education in Mexico may strain credulity, but it’s nevertheless true, according to a recent  paper co-authored by Brian Cadena , a University of Colorado Boulder associate professor of economics.  

People from specific regions in Mexico tend to migrate to specific regions in the United States, and when U.S. work dries up in some areas, those migrants tend to return to Mexico, Cadena and his co-authors, María Esther Caballero of American University and Brian K. Kovak of Carnegie Mellon, found.

Their paper, published in the Journal of International Economics in November, explores the U.S. labor market’s influence on the lives of people in Mexico by comparing how neighboring Mexican counties, or “municipios,” fared during the Great Recession.

Brian Cadena, a CU Boulder associate professor of economics, and his research colleagues explore the U.S. labor market’s influence on the lives of people in Mexico by comparing how neighboring Mexican counties fared during the Great Recession.

To perform their analysis, Cadena, Caballero and Kovak drew upon data from the Matrícula Consular de Alta Seguridad (MCAS), a governmental organization that issues identity cards to Mexican migrants.

Unlike either the U.S. or Mexican census, MCAS provides in-depth, granular information on migrant workers, specifying the municipios they leave and where in the United States they settle.

MCAS is a treasure trove, says Cadena. But it wasn’t long ago that researchers didn’t know how to use it. Cadena, Caballero and Kovak changed that with another paper they published in 2018, which validated the MCAS data and thereby opened up a whole range of potential research.

“This identity-card data really allowed us to drill down and make tight comparisons between municipios,” says Cadena.  

The strength of networks

A key finding that emerged from the MCAS data is that people from the same municipio often move to the same cities and states in the United States. “People follow their networks,” says Cadena. And these networks are so strong that migrants from nearby municipios often end up hundreds of miles apart in the States.

Migrants from the municipio of Dolores Hidalgo, for example, tend to move to Texas, while those from nearby Jaral del Progreso generally relocate to Chicago, California and the Southwest. Same region in Mexico, different time zones in the United States.

The close proximity of the municipios is important for the kind of research Cadena, Caballero and Kovak are doing, Cadena explains, because it cuts down on confounding variables. Neighboring municipios experience the same weather, suffer the same droughts, follow the same or similar laws, etc., which means differences in their economic outcomes are likely due to something they don’t share—the job market in the cities and states where their migrants moved.

To unearth these differences, Cadena, Caballero and Kovak measured the job-market losses in the U.S. regions linked to each municipio and then compared the economic outcomes in the municipios connected to harder-hit regions to those connected to softer-hit regions.

As it happens, labor demand in Texas survived the Great Recession relatively unscathed, so the municipios of the migrants who ventured there remained stable. The American Southwest, however, suffered some major blows, and so the municipios connected to that region exhibited several changes.

(Un)expected observations

Some of those changes were unsurprising, says Cadena.

“One of the things we’re finding is how connected these two economies are," says CU Boulder researcher Brian Cadena of the United States and Mexico. On the one hand, the stark differences in what someone can earn and what the labor market looks like in one country as opposed to the other suggests that we have made the separation between those countries real and meaningful. On the other hand, we are certainly not islands.”

“When work dried up, more immigrants returned to Mexico, and fewer new immigrants came from that source community.” This then led to a fall in remittances, or money transfers from migrant workers to their families back in Mexico.  

Yet Cadena, Caballero and Kovak also observed some changes they didn’t expect. One was that more women joined the Mexican workforce.

“This is called the added worker effect,” says Cadena. “When the primary earner of a household”—in this case, the migrant laborer—“loses their job, it’s a common reaction by the household to say, ‘Let’s send someone else to work.’”

Another unexpected change was a drop in school retention. “We found some suggestive evidence that a loss of jobs in the United States reduced investment in schooling in Mexico. We saw more schooling dropout, especially at transition ages, when kids move from one level of schooling to the next,” says Cadena.

Blurred lines and better choices

What do these findings suggest about the perceived separation between these two countries and their economies?

It makes that separation “a little fuzzier,” says Cadena.

“One of the things we’re finding is how connected these two economies are. On the one hand, the stark differences in what someone can earn and what the labor market looks like in one country as opposed to the other suggests that we have made the separation between those countries real and meaningful. On the other hand, we are certainly not islands.”

Realizing this, Cadena believes, could inform policymaking, specifically regarding immigration.

“When we’re thinking about immigration policy—when we’re thinking about all these things that affect the low-wage labor market—we are making policy that has a real and noticeable effect on the lives of people who are not even here,” he says.

“I’m not a politician, but I think that a more holistic sense of all the impacts of the choices we make as a country could help us make better choices.”

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Electrical Engineering and Systems Science > Image and Video Processing

Title: cross-modal diffusion modelling for super-resolved spatial transcriptomics.

Abstract: The recent advancement of spatial transcriptomics (ST) allows to characterize spatial gene expression within tissue for discovery research. However, current ST platforms suffer from low resolution, hindering in-depth understanding of spatial gene expression. Super-resolution approaches promise to enhance ST maps by integrating histology images with gene expressions of profiled tissue spots. However, current super-resolution methods are limited by restoration uncertainty and mode collapse. Although diffusion models have shown promise in capturing complex interactions between multi-modal conditions, it remains a challenge to integrate histology images and gene expression for super-resolved ST maps. This paper proposes a cross-modal conditional diffusion model for super-resolving ST maps with the guidance of histology images. Specifically, we design a multi-modal disentangling network with cross-modal adaptive modulation to utilize complementary information from histology images and spatial gene expression. Moreover, we propose a dynamic cross-attention modelling strategy to extract hierarchical cell-to-tissue information from histology images. Lastly, we propose a co-expression-based gene-correlation graph network to model the co-expression relationship of multiple genes. Experiments show that our method outperforms other state-of-the-art methods in ST super-resolution on three public datasets.

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