how long is a brief cover letter

How Long Should a Cover Letter Be? (Examples)

By Biron Clark

Published: November 10, 2023

Cover Letters

Biron Clark

Writer & Career Coach

If you’re wondering how long a cover letter should be, this article has everything you need to know (including exactly how many words to make your cover letter).

I’m going to share why most job seekers are making their cover letters far too long, and why you will likely get more job interviews by writing less in your cover letter.

Let’s get started…

How Long Should a Cover Letter Be?

Cover letters should be one page long and total 75 to 250 words. This recommendation applies to both printed and email cover letters. It’s okay if your cover letter doesn’t take up an entire page, but it should never exceed one full page.

Job seekers needing to explain gaps in employment , a recent change in career path, etc., may want to utilize more words in their cover letter than someone with a more standard background.

A job seeker who is staying within their current industry and career path (e.g. moving from Software Engineer to Senior Software Engineer) and not needing to explain a lengthy work gap should aim to be on the lower end of the recommended cover letter word count mentioned above — somewhere between 70 and 150 words.

As an example, my favorite cover letter template from Harvard Business Review has only 76 words:

As you customize this cover letter, the word count will likely rise a bit, but it’ll remain much shorter than what most job seekers send. And that’s a good thing!

This type of letter is going to be very different than what most job seekers are sending and what you’ve seen recommended online, and that’s often a plus.

Coming up soon, I’ll explain why a shorter cover letter may improve your odds of hearing back on a job application.

How Many Paragraphs Should a Cover Letter Include?

The typical cover letter should contain three to six paragraphs. Each paragraph should be relatively short, containing two to four sentences. This is especially important in the first paragraph of your cover letter, where you want to entice the reader and encourage them to keep reading by providing a short, punchy opening.

In general, when writing to grab someone’s attention, focus heavily on making the first paragraph compelling, because this is your first impression or “elevator pitch,” for why they should keep reading.

Now that you know how long a cover letter should be, let’s look at some specific benefits of using this length, which is shorter than some people recommend.

Reasons to Consider a Shorter Cover Letter

Now that you know how many words a cover letter should be, let’s talk about why I recommend this as the ideal length, even though some career experts recommend your cover letter be longer.

There are four things that happen when you keep your cover letter relatively short…

1. You Stand Out by Being Different

Here’s an example of a typical full-page cover letter that many job seekers are sending:

If you’ve sent something like that in the past, it’s NOT your fault…

Almost every website with cover letter templates recommends this format, and it’s what you’re constantly told to send.

But that’s the beauty of limiting your cover letter to my ideal cover letter length of 75 to 250 words. It’s different than what everyone else is doing!

From the first glance, you’re showing the hiring manager that your cover letter is unique and worth reading closely . You show that you’re not going to bore them half to sleep with yet another generic letter containing info from a template or info that’s already on your resume.

Whereas, if you send a full-page cover letter like the image/example above, the hiring manager is thinking, “Okay, here’s another huge page of info to read through that’s probably based on a template.”

This happens to them over and over, all day.

That brings me to my next benefit…

2. You Get Your Cover Letter Read (Not Skimmed!)

Most job seekers send cover letters that so long-winded that nobody wants to read them. The hiring manager may read to the second or third paragraph, but they’re unlikely to through to the end.

Beyond that, job hunters send cover letters that repeat information from their resume, which doesn’t provide any value to the hiring manager or recruiter .

But because your cover letter is short, and ideally has small paragraphs, it’s inviting to read. Hiring managers open your email or letter and think, “Great, I can read this no problem.”

So they read your cover letter from start to finish without skipping a word!

This is why you should always send the hiring manager a short cover letter where each line has a purpose and message and does something to sell them on why you deserve the interview.

You don’t have to take my word for it, though. Test it! Send half of your cover letters in the standard, full-page style seen above, but with the other half, test what I’m suggesting here. Greatly reduce the word count, get right to the point, only offer info that’s not on your resume.

We’ve now looked at two reasons why the full-page cover letter is not the ideal length/approach. But I’ve got two more reasons for you…

3. You Draw Attention to Your Strongest Points/Skills

If you’re naming 20 different skills and qualifications in your cover letter, it’s hard for a recruiter or hiring manager to pick out the most important pieces.

Whereas, if you just name your three or four strongest arguments for why you’d be a great fit for their job description, those points will stand out (and get read, as mentioned above).

Sometimes less is more, and with cover letters, it’s often the case!

So this is another factor to consider when deciding how long your cover letter should be.

4. You Get Your “Call to Action” Read So You Win More Interviews

Finally, you should end each cover letter with a “Call to Action,” which I’ll explain in the next section.

This is where you ask for the interview, which is something many job seekers don’t do properly (or don’t do at all) in their cover letter.

And by keeping your letter brief, this closing paragraph comes relatively quickly… sometimes as the third or fourth paragraph… so it’s much more likely to get the reader’s full attention which means you’ll get more interviews.

Recommended Cover Letter Font Size

The best font size for your cover letter is 12 points, whether you’re sending a printed or an email cover letter. Avoid fancy fonts and choose a simple, easy-to-read font like Calibri or Arial. Include plenty of white space and small, punchy paragraphs. It’s better to have multiple, concise paragraphs in your cover letter than one or two very long paragraphs. This helps with readability.

How to End Your Cover Letter: Ask for the Interview

This is one other mistake a lot of job seekers make with their cover letters, along with repeating info on the resume and just being far too long-winded. They don’t ask for the interview in their closing paragraph!

The whole point of the cover letter is to win you job interviews . So after you’ve got the specific word count you want, make sure to finish up by actually asking the hiring manager to call you and set up a time to discuss in more detail!

Here’s an example of how you could conclude an email cover letter:

I’d love to discuss the position over the phone and provide a bit more context for how I can help you in this role. Are you available for a phone call later this week or early next week? My phone number is 555-218-4987.

Or, simply use the cover letter conclusion from the first example in this article, from Harvard Business Review:

I have attached my resume for your review and would welcome the chance to speak with you sometime.

However, I prefer a slightly stronger conclusion to a cover letter that really prompts the hiring manager to reply to a direct question. That should get you more responses from your cover letter, no matter your cover letter length!

Conclusion: How Many Words Should a Cover Letter Be?

To reiterate how long a cover letter should be, I recommend sticking to 250 words or less and never exceeding one page.

It’s beneficial to keep your letter short and concise for both a printed cover letter and a cover letter sent by email.

The shorter format allows you to focus on your strongest points and grab the hiring manager’s attention without overwhelming them with too much text or info. This will help you get more interviews and separate you from other job seekers who send long, generic, cut-and-paste cover letters with their applications.

However, as mentioned earlier, the length of your cover letter will vary depending on the industry (in a very formal, traditional industry, you may want to go for a slightly longer word count).

If you have an unusual scenario to explain, then your ideal cover letter length may be longer, too.

So don’t take the advice above as a hard-and-fast rule, but just a general guideline on how long a typical cover letter should be to win more job interviews.

As a final step, make sure to proofread everything! Sending a cover letter with a typo or mistake can cost you the job interview even if you have great qualifications and writing style.

More cover letter resources:

• Do you need to send a cover letter?
• How to write a cover letter with no experience
• 3 steps to writing a cover letter that stands out

About the Author

Read more articles by Biron Clark

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How Long Should a Cover Letter Be?

How long should a cover letter be? A cover letter should be no longer than one page and no less than half a page. It should be divided into four paragraphs. This length shows hiring managers why you’re right for the job while respecting their time.

Most applications for tech jobs (and any other job) will request that you write a cover letter as part of the application process. The purpose of this letter is to share information about your background and what makes you suitable for the position.

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If you’re a job seeker, you may be asking yourself the question: how long should a cover letter be? If it’s too short, you might look like someone who is not passionate about the job. On the other hand, if it’s too long, an employer may gloss over important details.

We’re going to discuss how long a cover letter should be, and explore a few factors you should consider when writing one as you apply for a job.

Why Do I Need a Cover Letter?

While cover letters are often optional, many employers require that you submit a cover letter for the job. But even if submitting a cover letter is not a requirement, it is still a useful document to attach to your job application.

Cover letters, unlike letters of interest , allow you to explore why you would be a good fit for a job in more depth. And they give you the ability to share more information about yourself alongside your resume and application. 

The ideal cover letter length is between half a page and one page. But this depends on the content you want to include. Your cover letter should include no more than four paragraphs of writing aside from the address and contact information. But it could be even shorter if you are writing an email.

To ensure you use the right cover letter format , here’s a list of six factors that you should consider when writing your letter:

1. Focus on your relevant skills

It can be tempting to talk about all the experiences you have had and how they shaped you as a worker. You could talk about all the semesters you spent abroad or the internships you took in college.

But a cover letter should be short. You should focus only on your relevant skills and background. So, if you have some experience that relates directly to a position, then you should mention it.

However, you should make sure that you don’t add in too much filler content. This kind of content does not make it clear to the employer why you are the right candidate for a position.

2. Use no more than four paragraphs

As we discussed earlier, your cover letter should be between half a page and one full page long. This will only give you room for about four paragraphs. So, when you are writing your cover letter, you should aim to write three or four paragraphs which are easy to read.

For instance, your first paragraph can be an introduction to your background and a description of the position for which you are applying. Your next two paragraphs could focus on experiences that qualify you for a position. Then, your final paragraph could act as a closing statement for your letter.

3. Do not use a word count

One way that people measure the length of content is by using word counts. Indeed, “half a page” is not a very clear measure of how long a cover letter should be.

However, if you’re asking yourself “How many words should a cover letter be?” you can stop right there. Unless there is a word count imposed by the employer, you don’t need to worry about using a specific word count. Your cover letter may end up between 300 and 400 words. That’s about how much you can fit on a properly-styled page of paper. But you can use fewer words if you want.

4. Leave some information to be revealed later

The cover letter is designed to help you pitch yourself to an employer. It is not a resume, which lists all of your accomplishments. Nor is it a job application. You have control over exactly how you structure your letter and what you include.

In your cover letter, you should try to leave some information that you can mention later. You should mention your highlight accomplishments that are relevant to the job. Even if you have a lot of impressive accomplishments, you don’t have to fit them all into your cover letter.

If you advance to a job interview , you’ll delve into your experience in more depth. The cover letter is your chance to give an employer a taste of your expertise and skills. It’s not the full story of your work history.

5. Ask for a review

If your cover letter is still long and you’re not sure what to remove, then you may want to ask someone for a second opinion.

They’ll be able to give you specific and actionable feedback on how you can improve. They may even notice things you would have missed. It’s often difficult to find problems in your own writing.

6. Use clear and concise sentences

One way to ensure your cover letter remains brief is to use short sentences that communicate only the information that you need to share.

For instance, if you are describing your college internship, simply mention the name of the organization and one thing you learned. This information could be broken down into two or three different sentences. This might be its own paragraph.

Toward the end of each paragraph, you should write a concluding sentence that links the main point you are making back to you. This will ensure you retain the attention of your reader.

How to Format a Cover Letter

While the length of your cover letter is important, so is making sure that you include all the necessary information.

Here are the main points that you should include in your letter:

• Heading 
• Contact information (phone number, email address, mailing address)
• Introductory paragraph
• Main body (your qualifications, skills, educational history)
• Closing paragraph

Also, your cover letter should use a simple and readable font and font size. You may want to use Times New Roman with a font size of 12, which is easy to read.

Your cover letter should also be surrounded by a one-inch margin. Don’t change the margins to fit in more text. This makes your cover letter cluttered and hard to read. There should also be space between paragraphs. White space on your cover letter is not a bad thing. The less text on the page, the easier it will be to read your letter.

"Career Karma entered my life when I needed it most and quickly helped me match with a bootcamp. Two months after graduating, I found my dream job that aligned with my values and goals in life!"

Venus, Software Engineer at Rockbot

Cover letters are an important part of the job application process, and a strong candidate has a strong cover letter.

When you are writing your cover letter, focus on the skills and experiences that are relevant to the position for which you are applying. Use short sentences and ignore the voice telling you to include a list of every impressive accomplishment.

By following the guidance in this article, you should have no trouble writing a cover letter that is neither too short nor too long. Writing a good and clear cover letter can make the difference between getting an interview and being rejected.

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication .

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How Long Should Should A Cover Letter Be? (With Examples)

• Cover Letter Format
• Salutation and Greeting
• Who To Address When Unknown
• How To Start A Cover Letter
• How To End A Cover Letter
• Best Cover Letter Font And Size
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• Official Letter Format
• Cover Letter Opening

Find a Job You Really Want In

Along with your resume , crafting a standout cover letter is one of the most important things you can do to get an interview for your dream job. In almost all cases, you should send a cover letter when applying for a job, unless the job posting explicitly says not to.

Now comes the tricky part: how long should a cover letter be? If you write too little, an employer may think you haven’t put much effort into your application and that you, therefore, aren’t serious about getting the job. But if you write too much, an employer may not bother reading it at all.

We’re here to show you what cover letter length employers find just right, so hiring managers will give your cover letter the attention it deserves.

Key Takeaways:

Your cover letter should be one page with three to six paragraphs and roughly 200-400 words long.

Use the STAR method (situation, task, action, and result) to write your cover letter.

Tailor your cover letter to each job which can help keep it short.

Check Length Requirements

How long should a cover letter be, what to include in your cover letter, how to keep your cover letter concise, cover letter examples, tips for cover letter length.

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Before we get into a bunch of advice on getting your cover letter to the proper length for most jobs, it should be clearly stated that your primary goal when applying for jobs is to show that you can follow instructions.

In this context, that means reading the job posting carefully for any details a company provides with regards to your cover letter . If they give you a prompt or questions to answer, then respond to them. If they provide instructions about word count or page length, do what they say and forget everything else you read here vis-a-vis length.

You only get one chance to make a first impression , and ignoring the instructions listed in a job posting is a surefire way to make a bad one.

So you’ve checked the job posting and they’ve requested a cover letter, but haven’t given any guidelines for how long it should be. Or maybe they’ve stated that a cover letter is optional. Should you still send one? Emphatically, yes, you should. As for how long you should make it, follow our guidelines below.

Page count. In all circumstances, your cover letter should never exceed one page . Ideally, you should shoot for between half a page and a page, always aiming for the lower end of that spectrum. About 70% of employers want a half-page cover letter or feel that the shorter the better.

Word count. Considering that preferred page count leaves us with about 200-400 words with 10 or 12-point font, single-spaced, with spaces between paragraphs.

The shorter the better approach continues here; if you can say everything you need to in a 200-word cover letter, great! Stop right there and don’t worry that you’re being lazy or not including enough information.

Paragraph count. The standard advice is to aim for between 3-6 paragraphs. Three is the absolute minimum to do the following: introduce yourself, state your qualifications, and express interest in the specific company. However, it may be a good idea to give yourself four paragraphs, so you have more time to tout your credentials.

We don’t recommend going over 4 paragraphs in most scenarios, because otherwise, each paragraph is going to look super short if you’re working with ~300 words. Additionally, it shouldn’t take multiple paragraphs to introduce yourself , express interest in the company, or thank the reader for their consideration.

No matter what job you’re applying for, cover letters follow a standard format . A pysical cover letter should include the following, in order:

Employer’s Address

Your address

Body paragraphs

Closing lines

For an email cover letter, you can omit the date and addresses. You also don’t need to actually sign it. However, if you can sign it and then scan it, it’s a nice touch.

Make sure to follow the employer’s directions for how you save your cover letter file. PDFs keep their formatting across devices and operating systems, making them a safe choice. However, if the employer specifically prohibits PDFs or requires a particular file type, like DOCX, follow those instructions.

Great, you’re thinking, but how do I fit how awesome I am into such a tight length limit? Fear not; once you’ve broken down a cover letter into sections , it’s easy to say what needs saying efficiently.

First paragraph. This may be the only paragraph a hiring manager will read in full; sad, but true. Make your opener count and get straight to the point: what job are you applying for, what do you know about the company, and how much experience do you have?

Second paragraph. The meat of your cover letter , and your chance to show off. This is probably the part where people have the most trouble keeping things concise.

The trick is to narrow down your greatness; what is the company looking for in a candidate for this position? Read the job posting , underline all verbs and industry-specific nouns.

Then, try to use those same words when talking about your qualifications. Think: what about your work history, your skills, or accomplishments are most fitting for the specific job for which you’re applying.

Whenever possible, include numbers to back up your claims. For instance, saying you provide great customer service is one thing, but showing evidence of that fact by stating you increased customer satisfaction by 17% is quite another.

Third paragraph . This is your chance to express interest in the company. Why do you want to work for them ? Research the company so you know what sort of projects they’ve developed and what their future goals are.

Don’t stop at simply mentioning that you know what the company is up to, though. Tell the hiring manager what you could do to further the company’s goals. It’s also appropriate to call back to your qualifications here: “I know I can be an asset in developing XYZ project successfully, because of my outstanding results with ABC project at [former employer].”

Fourth paragraph. Your closing paragraph should have three things: a reiteration of your interest in the position, a thank-you , and a call-to-action.

Remind the reader why you’re perfect for the position and what you can offer the company, not what the company can offer you (e.g., don’t say you look forward to learning more skills — you should already have those skills!)

Express gratitude for being considered for the position. People like polite people.

More optional paragraphs. Your introduction and conclusion should always be just one paragraph. If you feel you need more than four paragraphs, do so by breaking your second and/or third paragraphs into two paragraphs. However, we strongly recommend keeping your cover letter to four paragraphs.

We’ve been discussing cover letter length in abstract terms so far. Let’s look at a couple of cover letter examples to see all this advice in practice:

Cover Letter Example 1:

Dear Ms. Macnamara, When I saw the NextMark was hiring a Marketing Manager , I knew I had to apply. With over 8 years of experience in the marketing industry, I have a wide breadth of knowledge and am eager to apply my skills to open up new and exciting business opportunities for NextMark. I currently work as a Marketing Manager at MyComp, where I developed a digital marketing campaign that saw revenue increase by 34% YoY. I accomplished this through various SEO efforts built on a backlinking campaign worth $2M and a content marketing strategy that saw organic traffic increase threefold in just under six months. Additionally, I’ve worked side-by-side with the sales and product teams to ensure customer satisfaction never fell below 98%. For the past 3 years, I’ve managed a budget of $5-7M, including brand management, product launches, and promotional materials. I’ve also designed new social media elements targeted at environmentally-conscious consumers that saw our new Green Line reach record profits. My proudest achievement has been turning our social marketing strategy into a few hundred subscribers to over a million, with engagement through the roof. My background of business acumen and marketing know-how is just what NextMark needs to take its new product launch to the next level. Thank you for considering my application, and I look forward to discussing the next steps. Sincerely, Margaret Tanner

Cover Letter Example 2:

Dear Mr. Brown, As a person who loves selling technology solutions that make consumers’ lives easier, I was excited to see an opening for the Sales Representative position open up at Green Mosely. With over 4 years of experience selling software and customer support solutions, I have all the skills and qualifications you’re looking for. In my current role as Junior Sales Associate with TT Organization, I’ve achieved a number of impressive results: Leveraged negotiation skills to increase up-selling and cross-selling of sister products, resulting in a 44% boost in customer lifetime value Exceeded sales quotas by a minimum of 20% each quarter since 2017 Named “Top Salesperson” in March 2019 for making over $500,000 in sales, setting a new company-wide record for junior sales staff I’m confident that I can accomplish the same results and then some for Green Mosely. Additionally, your mission to provide software solutions for underserved communities in the third world really resonates with me. I volunteer time each weekend to help negotiate better deals for inner-city schools to make sure their technology is competitive. I appreciate you taking the time to read over my application. I look forward to speaking with you more about how we can make sure that Green Mosely is the top name that comes to mind when people think of software solutions at scale. Sincerely, John Tressel

Don’t be afraid of white space. You may think your cover letter looks sort of bare with four short paragraphs taking up just half a page. Don’t sweat it; keep to our formatting tips and your cover letter will be readable and nice to look at.

Don’t be super wordy. People often fall into the trap of thinking that a formal document (like a cover letter) has to be chock full of big words and complicated sentences. The opposite is actually true. Focus on keeping your sentences short and sweet — readers prefer it.

Cut your stories down. It’s great to give examples of when you did something particularly excellent at your previous job. But the hiring manager doesn’t need to know every little detail.

Just like you would in an interview, use the STAR method (Situation, Task, Action, and Result) for your cover letter. Set the scene, describe what your job was, what you did, and what the result was. Any other information is superfluous.

Don’t tell too many stories. You may be delighted that you used the STAR method to get your anecdote in at just 60 words and think you have room for another now. Resist the temptation.

Get a second pair of eyes. It’s always good to get a second opinion . You might think you’ve written the most beautifully crafted sentence in the world, but if your friend can’t understand it, then there’s a chance the hiring manager won’t be able to either.

Tailor your cover letter. It’s okay to have a master cover letter, but make sure to customize it to each job. Make sure to include the company or organizations name in the letter, and why you would want to work there.

Employers are able to tell when you use a cover letter for each application, so make sure to customize it so you stand out.

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Matthew Zane is the lead editor of Zippia's How To Get A Job Guides. He is a teacher, writer, and world-traveler that wants to help people at every stage of the career life cycle. He completed his masters in American Literature from Trinity College Dublin and BA in English from the University of Connecticut.

Matt Warzel a President of a resume writing firm (MJW Careers, LLC) with 15+ years of recruitment, outplacement, career coaching and resume writing experience. Matt is also a Certified Professional Resume Writer (CPRW) and Certified Internet Recruiter (CIR) with a Bachelor of Science in Business Administration (Marketing Focus) from John Carroll University.

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How Long Should a Cover Letter Be? The Optimal Length

A cover letter is an important tool when applying for a job. It’s a document that you submit alongside your resume, and it’s your chance to communicate directly with the hiring manager. A well-crafted cover letter can make a great first impression and set you apart from other job applicants.

The purpose of this article is to provide guidance on how long a cover letter should be. The optimal length of a cover letter is a common question among job seekers, and there are conflicting opinions on the topic. Some say that a cover letter should be no more than one page, while others argue that it’s okay to go over two pages.

In this article, we’ll discuss the different factors that affect the length of a cover letter, such as the job you’re applying for, your level of experience, and the company you’re applying to. We’ll also examine the pros and cons of shorter versus longer cover letters.

By the end of this article, you’ll have a better understanding of what the optimal length of a cover letter is in different situations so that you can create a cover letter that is concise, yet effective. Whether you’re a recent graduate or an experienced professional, this article will provide you with valuable insights on how to write a cover letter that will impress hiring managers and land you the job you want.

What is a Cover Letter?

A cover letter is a document that accompanies your resume or CV when you are applying for a job. It is usually in the form of a one-page letter that introduces yourself to the hiring manager and explains why you are the best candidate for the job. The cover letter is an essential part of the job application process, and it can make or break your chances of getting an interview.

Definition and Explanation of a Cover Letter

The purpose of a cover letter is to complement your resume, not repeat it. While your resume is a summary of your education, experience and skills, your cover letter is your chance to showcase your personality, explain why you are passionate about the job and highlight your achievements.

A well-written cover letter should be tailored to the specific job you are applying for. It should be brief, informative, and engaging. A good cover letter should highlight your key skills, experiences and achievements that relate to the job. It should also demonstrate your understanding of the company culture and explain why you are a good fit for the role.

Importance of Sending One with Your Resume

Sending a cover letter with your resume is crucial. A cover letter can give the hiring manager more context about your professional experience and qualifications, and help you stand out from other applicants. It shows that you have put effort into your job application and that you are committed to the job.

Furthermore, a cover letter is an opportunity to showcase your writing skills. Many employers use a cover letter to assess your written communication skills, so it’s important to make sure it is well-written, clear and concise.

A well-written cover letter is essential when you are applying for a job. It is an opportunity to showcase your personality, explain why you are passionate about the job, and highlight your key skills and achievements. Sending a cover letter with your resume can make you stand out from other applicants and demonstrate that you are committed to the job.

The Role of a Cover Letter in Your Job Search

A cover letter is an essential component of your job application, and it can significantly impact your chances of getting hired. It serves as an introduction to your resume and highlights your qualifications, skills, and experience that match the job requirements.

How a Cover Letter Affects Your Chances of Getting Hired

According to research, more than 50% of hiring managers consider a cover letter to be crucial when evaluating job candidates. It provides them with more information about you compared to just a resume, making it easier for them to determine if you’re the right fit for the job.

A well-written cover letter can show your personality, professionalism, and communication skills. It can also demonstrate why you’re the best candidate for the position and how you can contribute to the company’s success.

On the other hand, a poorly written cover letter can hurt your chances of getting hired. It can make you appear unprofessional, uninterested, or unqualified for the job, even if your resume suggests otherwise.

Explaining Why Some Hiring Managers Still Require a Cover Letter

Despite the debates about whether a cover letter is necessary, many hiring managers still require it as part of the job application process. There are several reasons for this:

1. To evaluate your communication skills

A cover letter is a written document, and it allows the hiring manager to assess your writing skills and communication abilities. Employers are always seeking employees who can express themselves concisely and effectively.

2. To gauge your interest and motivation

A cover letter shows that you’re serious about the job and you’ve taken the time to learn about the company and the position. It captures your motivation for applying and why you think you’re a great fit. It’s an opportunity to express your enthusiasm and demonstrate your knowledge of the company’s mission and culture.

3. To highlight your personality and personal brand

A well-written cover letter can showcase your personality and personal brand. It allows the hiring manager to get a glimpse of who you are and how you conduct yourself professionally. This can help you stand out from other applicants, especially if you’re applying for a highly competitive position.

A cover letter plays an essential role in your job search. It can significantly affect your chances of getting hired and open doors to new opportunities. Even if some hiring managers don’t require it, it’s always good to include a well-crafted cover letter as part of your job application.

Factors that Affect Cover Letter Length

It’s essential to note that the length of a cover letter is influenced by several factors. These include the industry, company type, job level, and requirements. Understanding how these factors affect the optimal length of your cover letter can help you tailor it accordingly and increase your chances of landing the job.

How the Industry and Company Type Impact the Optimal Length

The industry and company type you are applying to can impact the optimal length of your cover letter. Some industries, such as creative or marketing fields, may appreciate a more extended form of communication that highlights your creativity and writing skills. On the other hand, industries such as finance and law may prefer a more concise and straightforward approach.

Moreover, larger companies may receive a high volume of applications and may have an Applicant Tracking System (ATS) that scans cover letters for keywords. Therefore, a shorter and more concise cover letter may be ideal for these types of organizations.

How the Job Level and Requirements Affect the Length

The job level and requirements also have a significant impact on the optimal length of your cover letter. For entry-level positions, a one-page cover letter that highlights your relevant skills and experience may be sufficient. In contrast, higher-level positions or managerial roles may require a longer cover letter that demonstrates your leadership abilities and accomplishments.

Additionally, specific job requirements listed in the job posting should also guide the length of your cover letter. For example, if the job posting requests a portfolio or other supporting documentation, you may be able to keep your cover letter more concise. Conversely, if the job requires you to demonstrate proficiency in a specific skill, such as project management, your cover letter may need to be more detailed to showcase your experience in this area.

Understanding the factors that impact the optimal length of your cover letter is critical to crafting a winning application. By tailoring your cover letter to the industry, company type, job level, and requirements, you increase your chances of impressing the hiring manager and securing an interview.

Optimal Cover Letter Length for Entry-Level Job Seekers

As a new graduate or job seeker with less experience, you may be wondering how long your cover letter should be.

Here are some guidelines and tips to help you craft the perfect cover letter:

Guideline for new graduates and job seekers with less experience

Your cover letter should be long enough to convey your qualifications and interest in the position, but short enough to hold the reader’s attention. As an entry-level job seeker, you may not have as much experience to showcase, so focusing on your unique strengths and eagerness to learn can help make you stand out.

Examples and tips for writing a concise cover letter

• Start with a strong opening that grabs the reader’s attention and showcases your enthusiasm for the position.
• Keep your paragraphs short and focused, highlighting your relevant experience and qualifications.
• Be specific about your skills and how they can benefit the company. Use examples to illustrate your points.
• Use a professional tone and avoid being too casual or informal.
• Close with a strong statement that reiterates your interest in the position and invites further discussion.

Remember, a well-crafted cover letter can make all the difference in landing an interview, so take the time to make it concise, focused, and impactful.

Optimal Cover Letter Length for Mid-Career Professionals

For mid-career professionals, crafting a cover letter can be a challenging task. On one hand, you want to showcase your expertise and experience to potential employers. On the other hand, you don’t want to bore them with a lengthy document. So what’s the optimal length for a cover letter for mid-career professionals?

Guidelines for Individuals with a Few Years of Experience

If you have a few years of experience, it’s best to keep your cover letter concise and to the point. Ideally, your cover letter shouldn’t exceed one page. You should aim to highlight your most relevant experience and qualifications, without getting too detailed.

Tips for Crafting an Effective Cover Letter

Here are some tips to help you craft an effective cover letter:

• Start strong: Use the first paragraph to introduce yourself and grab the reader’s attention. You can mention your relevant experience, or an interesting anecdote that sets you apart.
• Highlight your most relevant experience: In the body of the cover letter, focus on your most relevant experience and qualifications. Make sure to mention the skills and achievements that make you a good fit for the job.
• Avoid repeating your resume: Your cover letter should complement your resume, not repeat it. Don’t simply list your job titles and responsibilities – focus on the impact you’ve made in your previous roles.
• Show your enthusiasm: Show your enthusiasm for the job and the company by explaining why you’re interested in the role. Do your research and mention something specific that you like about the company or the industry.
• Close with a strong call to action: In the final paragraph, make sure to thank the reader for their time and express your interest in the role. Don’t be afraid to ask for an interview, or to follow up on your application.

By following these guidelines and tips, you’ll be able to craft an effective cover letter that showcases your experience and expertise, while keeping it concise and to the point.

Optimal Cover Letter Length for Senior-Level Executives

As a seasoned professional or high-level executive, crafting an effective cover letter can be a daunting task. The challenge lies in balancing brevity with comprehensive information about your qualifications and achievements. Therefore, it is vital to adhere to specific guidelines to ensure that your cover letter does not come off as too lengthy or too brief.

Within this word count, be sure to highlight your most crucial skills, accomplishments, and experience relevant to the position in question. It is critical to give the hiring manager a clear picture of what you can offer to the company without overwhelming them with unnecessary details.

Here are a few tips to help you write a comprehensive cover letter:

Begin with a strong opening line that indicates your interest in the job and highlights your unique selling point.

Tailor your message to the company culture and requirements, demonstrating your knowledge of the organization and how you can contribute to its success.

Use bullet points to present your achievements and qualifications in an easy-to-read format.

Highlight your experience with figures and other measurable criteria that showcase your ability to drive results.

Remember that a cover letter should complement—not duplicate—your resume. Therefore, avoid merely listing qualifications and job titles already mentioned in your resume. Instead, use the opportunity to elaborate on specific experiences that demonstrate your fit for the position.

Keep your cover letter short and to the point while still providing enough information to show why you are the best candidate for the job. Utilize the tips above to write a compelling and comprehensive cover letter that leaves a memorable impression.

How to Make Your Cover Letter Concise and Relevant

Tips for editing and narrowing down the content:.

• Start with a strong opening that grabs the reader’s attention and introduces your relevant skills and experience.
• Use bullet points to list your achievements and qualifications, rather than lengthy paragraphs that may be overwhelming for the reader.
• Avoid repeating information that is already included in your resume or application.
• Be selective in highlighting your most relevant experience and skills that match the job requirements.

Strategies for making every word count:

• Use action verbs to describe your achievements and contributions.
• Focus on the impact you made in your previous roles, such as increased revenue or improved processes.
• Showcase your unique qualifications and accomplishments, rather than generic or common skills.
• Eliminate unnecessary adjectives or redundant phrases that do not add value to your application.

By following these tips and strategies, you can make sure that your cover letter is concise and relevant, while still showcasing your qualifications and experience. Remember that the optimal length of a cover letter is around 250-400 words, so aim to make every word count within this limit.

How to make your Cover Letter Comprehensive and Meaningful

Your cover letter is your chance to make a strong first impression and provide a deeper understanding of your skills and experience to the hiring manager. Here are some strategies for making your cover letter comprehensive and meaningful:

Strategies for adding depth and relevance to your cover letter:

• Customize your cover letter for each job application to showcase how your skills and experience align with the job requirements.
• Use specific examples to demonstrate your achievements and how they can benefit the company.
• Research the company’s mission and values to show your alignment with the company culture.
• Use industry-specific language to show your knowledge and expertise.

Tips for showcasing your skills and experience:

• Use storytelling techniques to engage the reader and create a connection with the hiring manager.
• Start by highlighting your most impressive achievements and then explain how they have prepared you for the job.
• Keep the cover letter concise and focused on your most relevant experiences.
• Use bullet points to break up longer paragraphs and make the cover letter easier to read.

A comprehensive and meaningful cover letter should showcase your skills and experience while being concise, focused, and customized to the job you are applying for. Use storytelling techniques and specific examples to engage the reader and show how you can contribute to the company’s success.

Appendices (if applicable)

Here are some example cover letter sections that you can use as a reference when crafting your own:

Introduction  – This section should include the purpose of the letter, the position you are applying for, and how you found out about the job opportunity.

Body  – This is where you should highlight your relevant skills, experience, and achievements that make you a strong candidate for the position. You should also mention why you are interested in the company and how you can contribute to their success.

Closing  – In this section, you should express your gratitude for considering your application and request for an interview to further discuss your qualifications.

And here are some sample cover letters that you can use as a guide when determining the optimal length:

Sample 1 (280 words)

Dear Hiring Manager,

I am writing to apply for the position of Marketing Coordinator at XYZ Company. As a recent graduate with a degree in marketing and a demonstrated ability to develop and execute successful marketing campaigns, I am confident that I am the right fit for this role.

In my previous internship and freelance work, I have gained experience in social media management, email marketing, and content creation. Additionally, my attention to detail and ability to work collaboratively have contributed to successful campaigns and satisfied clients.

I am passionate about the work that XYZ Company does and I am excited about the opportunity to contribute to your team. Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further.

[Your Name]

Sample 2 (450 words)

Dear [Hiring Manager],

I am writing to express my interest in the [Job Title] position at your company. With [Number of Years] years of experience in [Industry or Field], I am confident that I am the ideal candidate for the job.

In my current position at [Current Company], I have successfully [Key Achievement or Responsibility]. Additionally, I have [Skill or Qualification] that I believe will enable me to excel in this role. I am excited about the opportunity to bring my expertise and passion for [Industry or Field] to this position at [Company].

In addition to my relevant experience and qualifications, I am highly organized and a strong communicator. I am able to manage multiple competing priorities while maintaining high-quality work and delivering projects on time.

Thank you for considering my application. I look forward to the opportunity to discuss my qualifications and learn more about this exciting opportunity at your company.

As you can see, both samples are concise yet effective in showcasing the applicant’s qualifications and interest in the position. The optimal length of a cover letter should be around 250-400 words, depending on the job and industry. It’s important to remember that the cover letter should complement your resume, not repeat it. Focus on highlighting your unique qualifications and demonstrating your enthusiasm for the position and company.

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More from ResumeHead

How Long Should a Cover Letter Be? (+Formatting Tips)

October 16, 2019

by Alexa Drake

So you’re applying for a job, huh?

You may have a few things on your mind. Maybe you’re wondering where to begin, how to write a cover letter , or how you can stand out from the sea of resumes and cover letters that will land on a hiring manager’s desk. If your cover letter is too long, they won’t bother reading it, but if it’s too short, they’ll think you don’t care enough about the job. See how this can get tricky?

How long should a cover letter be? 

There’s a very fine line between too long and too short and in reality, employers only spend a couple of seconds reading each cover letter. But that doesn’t mean you can phone it in when writing one. Cover letters play a crucial role in the job application process. You should almost always be sending a cover letter along with your resume unless the listing states otherwise.

So, how long should a cover letter be? 

Ideal cover letter length 

A cover letter should be less than one full page but longer than half a page. A rough word count estimation is about 250-400 or three paragraphs, respectively.  

Your cover letter should be short and concise, only containing the information relevant to the job listing. Include a summary of responsibilities from your last position and a brief mention of skills you possess that will help you succeed in the new role. Your cover letter isn’t a letter, it’s a short introduction. It’s your way to hook the hiring manager and get them interested in you. In essence, it’s a marketing piece you’re using to sell yourself as a professional.

Now that we have the length of the cover letter down, we should talk about why they’re important in the first place.

Why include a cover letter?

A Jobvite study reports that 26% of recruiters consider cover letters important in their hiring decisions while a Robert Half study states that 90% of executives consider them important to be able to evaluate candidates properly. 

In any case, you should be giving as much attention to your cover letter as you do your resume. Most of the time, hiring managers make the decision if they’re going to look at your resume or not based on the look and contents of your cover letter, so take some time and format it well.

Proper cover letter structure

Your cover letter should roughly stick to the following format and include these sections:

Cover letter formatting

Formatting is everything. It’s the first thing anyone will see when they look at your resume or cover letter. You’ll want to select a simple font that is legible and easy to read such as Helvetica, Arial, Calibri, Times New Roman, or Roboto. Make sure no one will have to squint their eyes to read it and make it 12 point font.

A few extra tips! When it comes to margins, they should be 1-inch all around with all of your text left-aligned. You’ll also want to leave an empty space between your greeting and the first paragraph, between each paragraph, and between the last paragraph and the sign-off so that your letter is easy to read.

Just make sure the cover letter isn’t cluttered and has adequate white space for the sake of the reader’s eyes. 

Cover letter tips

We’ve compiled a short list of tips to keep in mind as you write your cover letter. 

Tip #1: Keep it short and sweet

Although the best place to show off your personality, experiences, and skill sets, it’s not a place to be long winded. As we went over earlier, hiring managers sit and sift through dozens or even hundreds of applications a day. If they see your cover letter alone is two pages, they’ll throw it in the “No” pile almost immediately.

Don’t waste their time. Highlight the skills and qualifications that make you the perfect fit for the job, express your passion for the industry, and keep it at that. 

Tip #2: Focus on the right stuff

If you’re applying for jobs as soon as you graduate, steer clear of including things like GPA and professor recommendations, unless the listing requests it. To make better use of your time, flesh out the projects you directly worked on, your responsibilities, and the achievements you have that make you a great candidate.

If you’re already in the workforce, select the accomplishments and experiences you’ve had that make sense for the application. For example, say you’re applying for an HR manager role. You may choose to talk about your previous role where you managed an office of 20 people and speak on how you did it.

Tip #3: Highlight only relevant information

Keep on topic and know your audience. If you’re applying for a business development representative position, you’re not going to mention your time as a bartender. List only relevant work experience when customizing your cover letter for each job listing. 

Think of how you can highlight yourself as someone who can solve the company’s current struggles or challenges. The better you explain why you’re the applicant that will make a positive change, the better the hiring manager will see the value you can bring to the team.

All the bases are covered

Although there’s a large focus on how long a cover letter can be, don’t forget to focus on how concise one should be.

The key takeaways of this article are:

• Keep the cover letter less than a full page, longer than half a page.
• Formatting is everything and three paragraphs (250-400 words) should be enough room to express why you’re a strong candidate.
• Relevant information only!

Write for the hiring manager, be passionate, and showcase your best self.

Want to learn more? Get yourself job-ready and learn how to write a resume the right way.

Alexa is a former content associate at G2. Born and raised in Chicago, she went to Columbia College Chicago and entered the world of all things event marketing and social media. In her free time, she likes being outside with her dog, creating playlists, and dabbling in Illustrator. (she/her/hers)

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How long should a cover letter be?

Even before a hiring manager reads your CV, they review your cover letter to get a sneak peek into who you are and if you’re a good fit for the job.

But how long should it be?

In this article, you’ll learn how long your cover letter should be, what to include, plus three examples that’ll have recruiters excited to read your CV and learn more about you.

CV templates 

Your cover letter needs to be around 3 – 6 sentences long and allow a person to read it fully in under 30 seconds.

Why? Well, there are very short attention spans in the world of recruitment.

Hiring managers receive an average of 500 applications for every job being advertised, so they don’t have much time to read each one.

For this, reason your cover letter needs to be brief and get to the point quickly.

Essentially, you must write enough to persuade them to open your CV , but not so much that it can’t be read in a few seconds.

Example of the perfect cover letter length

Where to write your cover letter

In terms of writing your cover letter , here’s the golden rule: Always write it straight into the body of your email or message.

Well, you want to make the right initial impression on a recruiter or hiring manager, don’t you? If your cover letter is directly there in an email, it’s immediately visible to employers and recruiters as soon as they open your application.

They don’t have to click on attachments or wait ages for documents to load. This saves them time and ensures they don’t neglect your application.

So don’t forget to incorporate your cover letter in the body of your application message like this:

If you’re emailing it, always use an attention-grabbing subject line that relates your skills to the position you’re interested in.

For example, use something along the lines of “Developer with 7 Years of Web App Experience.”

You need to make that immediate connection with the person handling the application.

Should you always write a cover letter?

Whenever you apply for a job, it’s essential to include a cover letter alongside your CV .

“But, why?” we hear you cry.

Because, without a cover letter, recruiters might not even open your CV.

You can think of it as your personal sales pitch that gets your foot in the door of an organisation.

What’s more, it says you care enough about the position to put in that extra effort.

It builds a rapport and encourages recruiters and hiring managers to open your CV.

So, don’t skip it – a well-written cover letter can open doors and make a true difference in your job search .

What to include in a cover letter

Your cover letter must entice hiring managers and recruiters.

Here’s what you must include in your cover letter.

Address the hiring manager or recruiter

Kick off your cover letter by addressing the hiring manager or recruiter of the job – this helps develop a relationship right from the get-go.

But don’t sound too formal or official.

Try something like, “Hi,”, “Hi [Insert recruiter’s name], or “Hi, [Insert department/team name.”

If you don’t know their name, check the company’s website or their LinkedIn profiles – this shows you’ve done your research.

Don’t panic if you have no luck finding their name. Just start your cover letter with “Hi” – this is perfectly okay in this situation.

Include a warm greeting

When writing your cover letter, insert a friendly greeting. This shows you can communicate well and provides a personal touch.

However, avoid sounding excessively informal or super stiff. Get the balance just right and use a friendly yet professional tone.

For example, begin with a simple, “I hope you’re well.”

Specify the position you’re applying for

Now you’ve warmed up with an amicable opening, get straight to it.

Tell the recruiter or hiring manager precisely which position you’re applying for.

Several recruiters and hiring managers handle multiple vacancies, so it’s imperative to be as clear as you can.

Show your suitability for the position

The meaty part of your cover letter tells them why you’re the best candidate for the role. This is what gets the recruiter’s attention and has them delving into your CV.

Peruse the job descriptions you’re applying to and look for the most important skills and qualifications the recruiter is asking for.

Then, when you write your cover letter, make your applicable skills the main focus.

Let them know why you’re the best fit for the position and how your skills are directly relevant to the job.

When you do this, recruiters will feel more confident that you’re the right applicant for the role.

Here are some examples:

• Marketing – “My expertise in digital marketing has resulted in a 30% boost in online conversions for my previous company.”
• Manufacturing – “My work as a Production Manager at Scott’s Manufacturing saw a 33% reduction in production costs and a 40% increase in output.”
• Finance – “I achieved an average annual return of 15% on a diverse portfolio of investments. My strategic planning optimised financial resources and cut operational costs by 30%.”

Conclude and discuss availability

To finish off, go for a warm closing such as “Kind regards” or “Regards.” Then provide a professional signature with your essential contact details.

This offers recruiters a variety of methods to get in contact with you. What’s more, it looks incredibly professional and shows you understand how to communicate in the workplace .

In your professional signature, you’ll need to include:

• Your full name – Your first name and surname.
• Your phone number – State the phone number you use most, such as your mobile.
• Your professional email address – Include a professional email address like [email protected]. But don’t mention unprofessional ones like [email protected] – this doesn’t make you look very professional.

Optionally, feel free to mention:

• Your professional title – For example, Finance Manager or Content Writer.
• Your professional profile – Mention your professional social network, such as LinkedIn.

Here’s an example of a professional signature:

The worst cover letter mistakes

Some of the worst cover letter mistakes you can make include:

• Using separate document attachments – This slows down the process quite drastically. Even worse, the recruiter probably won’t even open it. Write your cover letter in the body of your email or within the job site messaging system so hiring managers can read it straight away.
• Heading with your address – This wastes loads of precious space at the top. This section is better used to engage the reader’s attention and demonstrate your enthusiasm and qualifications for the position.
• Writing an entire side of A4 – Your cover letter must be a brief intro and overview of how suitable you are for the position. Don’t write too much as you’ll probably bore the recruiter and they may skip past your application.
• Copying and pasting – While copying and pasting your cover letter into every application may sound tempting, you risk missing some of the critical requirements for each job. You likely won’t make as good an impression as you could have.
• Using “Dear Sir or Madam” – This salutation might have worked brilliantly in Edwardian times, but it’s old-fashioned and soulless these days. Just say “Hi” – this is a much friendlier and more professional way to kick off your cover letter nowadays.

Example cover letters

These three cover letter examples from a range of industries should give you some good inspiration for how long yours should be as well as help you write your own.

Customer service cover letter

In this customer service cover letter , the candidate gives a rundown of how many years they have been in the field and highlights key customer service skills, such as order taking, call handling, and complaint resolution.

This intro sets the stage for the reader, gauging their interest and making them want to delve into the CV.

Finance cover letter

If you’re in the finance sector, it’s vital to accentuate your specific areas of experience, which companies you’ve worked for, and the certain positions you’ve taken on.

Doing so gives hiring managers and recruiters a clearer idea of your capabilities.

If you’ve tailored it to the job you’re interested in, it is almost like giving them a glimpse of your CV so they’re excited to learn more.

Graduate cover letter

As a graduate , you won’t have a lot of work experience yet. So, your cover letter may need to be slightly longer. It’s a way to make up for the lack of employment history and prove your strengths.

This applicant, for example, talks in detail about their education , qualifications, and activities relating to the job they’re applying for.

Essentially, you need to convey why you’re the right pick for the position. So, don’t be afraid to let loose those details!

You can also copy-and-paste one of our proven cover letter templates .

Expert Advice: How Long Should A Cover Letter Be?

We explain the ideal cover letter length

If you’re planning to submit a cover letter with your application, you’ve made an excellent choice.

Despite what you might hear, cover letters are still important.

A well-written cover letter can give you an edge over a similar applicant.

It’s also an additional opportunity to make the case for why you’re a great fit for the role.

In this post, we discuss:

• How long a cover letter should be
• What to write in your cover letter
• How to format and structure your cover letter (with a free template!)

How long should a cover letter be?

A cover letter should be one page long.

It should be made up of 4-5 paragraphs.

If you write a cover letter that’s any longer, recruiters will most likely skip over it.

Remember that your resume and cover letter are intended to serve as a highlight reel of your work experience and accomplishments.

You should prioritize your content to make sure that you grab the reader’s attention and provide information relevant to the decision they’re trying to make.

What should I write in the cover letter?

When thinking about what to write in your cover letter, we recommend putting yourself in a recruiter’s shoes.

People often make the common mistake of repeating information that's already on their resume without addressing their target role.

Ask yourself what questions the recruiter is trying to answer.

Simply put, they’re trying to understand:

1) What is this person’s work experience and background?

2) How does their background make them a good fit for the position I’m hiring for?

3) What will they be able to achieve for my company, given their track record?

4) Where do they rank in comparison to other applicants?

Your job is to answer these questions for them.

In other words, you need to bluntly tell them how your experience relates to the role you’re applying for.

Don’t leave them to assume.

Show them that you’ve done your research and that you’ll be able to provide exactly what they need.

To do so, reference your past experience, but always remember to tie it back to how it will help you succeed at the company.

How should I format and structure the cover letter?

Your cover letter should be divided into short paragraphs so that is easy for a reader to skim.

You can also consider incorporating bullet points into your cover letter to outline your career highlights, key performance metrics, or awards you received, for example.

Your cover letter’s format should align with that of your resume.

To make your resume and cover letter come off as a professional, cohesive package, you can copy and paste your resume’s heading onto the top of the cover letter.

Contentwise, you can structure your cover letter using the following template as a base:

1️⃣ INTRODUCTION

Dear [hiring manager],

I am writing to apply for [position name] at [company name]. I would make a strong fit for the role based on my [work experience/skill A], [work experience/skill B], and [work experience/skill C].

2️⃣3️⃣4️⃣ BODY PARAGRAPHS

[In the first sentence of each body paragraph, explain how the work experience/skill you mentioned in the intro make you a suitable fit for the role.]

[Then, provide a specific example.]

[In the last sentence, explain how the example demonstrates your ability to succeed in the target role at the company.]

5️⃣ CONCLUSION

Thank you for your time, and I look forward to hearing from you soon. If you have any questions regarding my application, please feel free to contact me.

Best regards,

[Your Name]

Click here to see an example of an effective cover letter that follows this format.

About Resume Pilots

Resume Pilots is an award-winning executive resume writing firm and a proud member of the Professional Association of Resume Writers and Career Coaches. Our previous clients include CEOs and senior executives at the world's leading companies.

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About the Author Matt Glodz

Matt Glodz is the Founder and Managing Partner of Resume Pilots and a Certified Professional Resume Writer. After studying business communication at Cornell University, Matt worked within Fortune 500 companies, where he noted that qualified candidates were frequently denied interview opportunities due to poorly written documents. At Resume Pilots, Matt combines his business and writing background - which includes prior work for a Chicago Tribune publication - to craft resumes that give his clients the best chance of landing interviews. He works with clients ranging from CEOs to recent graduates and has been writing resumes for over 10 years. He has been quoted on numerous business and career-related topics in outlets including Business Insider, CNBC, Fortune, Glassdoor, The Ladders, and Thrive Global.

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How to Write a Cover Letter: A Comprehensive Guide with Examples (2024)

Crafting a compelling cover letter is the first step towards landing an interview. It’s usually the first impression an employer gets before even seeing your resume, and it will help to set the tone and establish your personality before getting into your qualifications and suitability for the position.

Whether you're applying for a job, internship, or generally submitting your resume for consideration, understanding how to write a cover letter can significantly enhance your chances of success.

What is a Cover Letter?

A cover letter is a formal document accompanying your resume that introduces yourself to potential employers, highlighting your qualifications, experiences, and interest in a specific job or internship. It offers you the opportunity to showcase your personality and passion for the role in a more personalized manner than a resume alone.

Cover Letter Format

The format of a cover letter typically follows a standard business letter structure. It includes your contact information, the date, the recipient's contact details, a salutation, body paragraphs, and a closing. Ensure that your cover letter is concise, well-organized, and visually appealing, using a professional font and maintaining consistent formatting throughout.

As your cover letter will often be sent as an email, check this guide on how to write an email for some general tips on subject lines, email greetings, structuring the main content, and signing off.

Cover Letter for a Job

When applying for a job, a cover letter for your resume is often expected, and it serves as your initial introduction to potential employers. It should be customized for each position, showcasing how your skills and experiences fit the job requirements. A well-crafted cover letter can distinguish you from other applicants and increase your chances of securing an interview, especially if you can show that you’re genuinely aligned with the company’s goals.

Cover Letter for an Internship

For internship applications, a cover letter is equally essential. It allows you to convey your enthusiasm for the opportunity, relevant skills, and willingness to learn. Even if you have limited professional experience, your cover letter can highlight academic achievements, extracurricular activities, and relevant coursework that demonstrate your potential value to the organization.

Writing a Cover Letter

Let’s get into how to write a cover letter, step by step:

Step 1: How to Address a Cover Letter

When addressing your cover letter, it's essential to find out the name and title of the hiring manager or recruiter whenever possible. Addressing the letter to a specific individual adds a personal touch and demonstrates your initiative. A quick note on how to address a cover letter without a name. If you're unable to identify the recipient, you can use a general greeting such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."

Step 2: What to Include in a Cover Letter

Writing a compelling cover letter requires careful attention to detail and a strategic approach. Begin by thoroughly researching the company and the position to tailor your letter accordingly. Highlight your most relevant experiences and accomplishments, using specific examples to demonstrate your qualifications. Keep your language professional, yet engaging, and avoid using generic templates or clichés. Instead, strive to make a memorable impression that sets you apart from other candidates by showing you understand what the company is about.

Structure-wise, a well-written cover letter should include the following elements:

Introduction : Start by stating the position you're applying for and how you learned about it. Express your enthusiasm for the opportunity and briefly introduce yourself.

Body Paragraphs : Use one or two paragraphs to highlight your relevant experiences, skills, and achievements. Provide specific examples that demonstrate your qualifications and fit for the role. Tailor your content to align with the job description and company's needs.

Closing Paragraph : Summarize your interest in the position and reiterate your enthusiasm for the opportunity. Thank the employer for considering your application and express your willingness to discuss further in an interview.

Closing : End your cover letter with a professional closing, such as "Sincerely" or "Best regards," followed by your name and contact information.

By using this kind of cover letter template, you can keep a clear and structured approach whilst also easily adjusting your content each time to customize it for each specific contact.

Before you send

Remember maintain professionalism throughout and always proofread your cover letter before you send it off. Check this quick list of cover letter dos and don’ts so you can ensure you’ve done everything you can and haven’t made any glaring errors along the way.

Note for students: While it may be reasonable to apply for internships with your university email, it probably won’t come across as particularly professional for proper job applications. Contacting an employer from a free email account with a funny name you made when you were an adolescent also won’t be particularly impressive. You may want to use a service like Inbox.com and create a business email account that shows you’re a serious professional.

Cover letter examples

Here are some short cover letter samples that you can use as templates for your own letter. Note that although the content should be adapted both to you and to the company you’re applying to, a similar structure applies in all cases.

1. Marketing Manager Cover Letter:

Dear [Hiring Manager's Name],

I am writing to express my interest in the Marketing Manager position at [Company Name], as advertised on [where you found the job posting]. With over five years of experience in marketing strategy development, campaign management, and brand positioning, I am excited about the opportunity to contribute to your team and drive results for [Company Name].

In my previous role at [Previous Company], I led cross-functional teams to develop and execute innovative marketing campaigns that resulted in a 30% increase in brand awareness and a 25% boost in lead generation. My ability to analyze market trends, identify customer insights, and leverage data-driven strategies has consistently delivered impactful results and exceeded organizational objectives.

I am particularly drawn to [specific aspect of the company or job description], and I am eager to bring my expertise in digital marketing, social media management, and content development to support [Company Name]'s mission of [mention company mission or values].

Thank you for considering my application. I am enthusiastic about the possibility of joining [Company Name] and contributing to its continued success. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or [Your Email Address].

Sincerely, [Your Name]

2. Software Engineer Cover Letter:

I am writing to apply for the Software Engineer position at [Company Name], as advertised on [where you found the job posting]. With a Bachelor's degree in Computer Science and three years of hands-on experience in software development and coding, I am excited about the opportunity to contribute to your team and develop innovative solutions for [Company Name].

In my previous role at [Previous Company], I played a key role in designing and implementing scalable software solutions that optimized workflow efficiency and enhanced user experience. My proficiency in programming languages such as Java, Python, and JavaScript, coupled with my strong problem-solving skills, has enabled me to deliver high-quality software solutions that meet and exceed client expectations.

I am impressed by [specific aspect of the company or job description], and I am eager to leverage my technical skills and passion for innovation to support [Company Name]'s goals of [mention company goals or objectives].

Thank you for considering my application. I am eager to further discuss how my background and expertise align with the needs of [Company Name] and am available for an interview at your earliest convenience. Please feel free to contact me at [Your Phone Number] or [Your Email Address] to schedule a discussion.

3. Graphic Designer Cover Letter:

I am thrilled to apply for the Graphic Designer position at [Company Name], as advertised on [where you found the job posting]. With a strong background in visual communication, brand identity development, and multimedia design, I am excited about the opportunity to bring my creativity and expertise to your team and contribute to [Company Name]'s success.

In my previous role at [Previous Company], I collaborated with cross-functional teams to create visually compelling designs that effectively communicated brand messages and engaged target audiences. My proficiency in Adobe Creative Suite, coupled with my attention to detail and passion for design, has allowed me to deliver innovative solutions that align with client objectives and exceed expectations.

I am particularly drawn to [specific aspect of the company or job description], and I am eager to leverage my design skills and artistic vision to support [Company Name]'s mission of [mention company mission or values].

Thank you for considering my application. I am enthusiastic about the possibility of joining [Company Name] and contributing to its creative endeavors. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or [Your Email Address].

What is a cover letter for a job?

A cover letter for a job is a formal document submitted alongside a resume during the application process. It introduces the applicant to the potential employer and highlights their qualifications, experiences, and interest in the specific job position.

What is a cover letter for a resume?

A cover letter for a resume is a document that accompanies a resume when applying for a job. While the resume provides a summary of the applicant's skills and experiences, the cover letter offers additional context and insight into their suitability for the position.

What is the purpose of a cover letter?

The purpose of a cover letter is to introduce the applicant to the potential employer, showcase their qualifications and experiences, and express their interest in the job position. It allows applicants to personalize their application and demonstrate their enthusiasm and suitability for the role.

What does a cover letter look like?

A cover letter typically follows a formal business letter format, including the sender's and recipient's contact information, a salutation, body paragraphs, and a closing. It should be well-organized, concise, and visually appealing, with a professional tone and consistent formatting.

How long should a cover letter be?

A cover letter should be concise and to the point, typically no longer than one page. It should provide enough information to highlight the applicant's qualifications and interest in the position without overwhelming the reader with unnecessary details.

What should be in a cover letter?

A cover letter should include the sender's and recipient's contact information, a formal salutation, an introduction stating the position being applied for and how the applicant learned about it, body paragraphs highlighting relevant qualifications and experiences, and a closing expressing gratitude and interest in further discussion.

How to Start a Cover Letter

To start your cover letter effectively, consider using a strong opening sentence or attention-grabbing statement that immediately captures the reader's interest. You can mention a mutual connection, reference a recent company accomplishment, or highlight a specific aspect of the job that excites you.

How to End a Cover Letter

Ending your cover letter on a high note is crucial to leave a lasting impression. In the closing paragraph, reiterate your interest in the position and express your gratitude for the opportunity to apply. Convey confidence in your ability to contribute to the company's success. Finally, use a professional closing, such as "Sincerely" or "Best regards," followed by your name.

Updated: April 10, 2024 at 4:33 PM

Published: April 10, 2024 at 4:33 PM

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Is a Cover Letter Necessary in 2024?

Published: April 03, 2024

Writing a cover letter can be daunting.

I’ll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I’ve always found it incredibly difficult to talk about myself and hype up my accomplishments.

While it acts as a letter of introduction, I’ve wondered if a cover letter is necessary in 2024. To find out, I spoke with two recruiters and gained insights on how to write the best cover letter for any job application.

How important is a cover letter?

Is a cover letter necessary, when to skip a cover letter, when to include a cover letter, tips for writing a cover letter, what if the cover letter is optional.

Cover letters are short letters of introduction that you include with job applications.

Typically, they are your chance to go into deeper details about your accomplishments that you might not have highlighted or had room to mention on your resume.

Tiffany Hall, a professional resume writer and founder of Resume911 , says cover letters are an important part of the job application process.

Hall says, “Cover letters can be very important. It’s supposed to sell why you, of all applicants, should get the job. The issue is that applicants use them to regurgitate what’s on their resume, and that’s not what it’s for. It should speak to what isn’t easily explained with your resume.”

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Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
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You're all set!

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For example, if your resume says you’re skilled at building web pages, your cover letter is a great place to name-drop companies that you’ve worked for to create their websites.

Matthew Muehleisen, a corporate recruiter , thinks a cover letter is also a great place to show you’ve done your homework and researched a company.

Muehleisen says, “It can be what sets you apart from other candidates and applicants and is a good opportunity to show that you’ve done research on the position and company to further showcase your interest in the role.”

Knowing the importance of a cover letter still begs the question: Is a cover letter necessary in 2024?

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While a cover letter can help demonstrate your knowledge of the company you’re applying to and highlight more of your achievements, both Hall and Muehleisen agree that a cover letter isn’t entirely necessary.

Muehleisen says, “Unless it’s a requirement of the application, I wouldn’t say it’s necessary to include a cover letter. There are some roles (usually in content creation and marketing) that will ask for a cover letter as a form of a writing sample. In these instances, make sure your letter is polished and focused.”

If Hall had her way, she would eliminate the cover letter entirely, focus more on the resume, and ask for a link to an applicant’s LinkedIn profile.

According to Hall, “Most cover letters either repeat the resume or they speak to why the applicant isn’t a good fit. Neither is the purpose of a cover letter.”

Nevertheless, 74% of hiring managers still prefer applications to include a cover letter. So, it is definitely worth considering including one — even if the application says it’s optional.

If you’re looking for a new role, writing a cover letter can be time-consuming — especially if you take the time to personalize every letter you send to a hiring manager.

Although a cover letter does serve a legitimate purpose, and 83% of hiring managers read it, there are a few situations where you shouldn’t include a cover letter. Let’s take a look at those scenarios.

If You Only Have a Template of a Cover Letter

I get it. Writing an effective cover letter takes a significant amount of time.

But consider not sending one if you only have time to plug your information into a cover letter template without personalizing it before hitting submit on an application.

Don’t get me wrong. A cover letter template is a great starting point to write your cover letter. Templates often remind you to include pertinent information like the hiring manager’s title, name, and your contact information.

However, if you don’t take the time to edit the body of the cover letter and personalize it with research and your relevant experience, you risk sending the same letter as another candidate.

And considering that 48% of hiring managers spend anywhere from 30 seconds to two full minutes reading each cover letter, the chances are high that your hiring manager can spot a form letter a mile away.

Don’t send it if you don’t have the time to personalize a cover letter.

If Your Cover Letter Is Full of Critique

A cover letter is meant to explain why you’re the best candidate for the open position. However, a cover letter is not a place for you to share your ideas of how the company can improve.

Sure, every company likely has areas of improvement, and the job you’re applying for might be the role that gets a say in that, but a list of improvements might read as a critique.

You don’t want to potentially offend a hiring manager before you even get an interview. A bad cover letter can hurt a strong candidate, according to 33% of hiring managers .

Before you submit your cover letter, read through it several times to make sure it’s not a critique. If it does sound like a critique, throw it out.

If It’s Not Required

There are other instances where you shouldn’t send a cover letter. For example, if the application’s instructions specifically state that you do not need to submit a cover letter for consideration for the job.

In fact, sending a cover letter anyway can signal to the hiring manager that you don’t follow instructions. Not following instructions is also a great way to land your application in the trash bin.

The bottom line is this: If the application specifically states not to send a cover letter, don’t send it.

Of hiring managers, 74% prefer to see job applications with a cover letter apart from the resume. Knowing this, if you have the time to include a cover letter with your job application, don’t skip it.

Here are three instances when you should send a cover letter with your application.

Send a cover letter if you’re very interested in the role.

Think of your cover letter as your time to shine. Use it as a place to highlight your experiences and the qualifications that make you a great fit for the position.

Hall says, “If you can speak to why you’re a good candidate without copying your resume in paragraph form, include a cover letter.”

In other words, don’t use bullet points in your cover letter to describe your previous employment history.

Instead, talk about what you learned on the job and how your skills will help you excel in the role you’re applying for.

Send a cover letter when there’s a gap in your resume or you’re transitioning industries.

If you’re looking to transition to another industry, you should definitely include a cover letter with your application.

Speaking from personal experience, if I had only submitted a resume to my school district when I applied to be a Spanish teacher, the hiring manager would have just seen my experience in Public Health and would not have known about my skills and success in tutoring students in Spanish.

Muehleisen puts it this way, “If you’re looking to transition to a new industry or if there is a position and company you’re really excited about pursuing as an opportunity, these are the best instances to include a cover letter so that you can possibly give yourself an advantage.”

A cover letter can also help explain any gaps in your resume — especially if the gap in your employment history is beneficial to the role you’re applying for.

For example, maybe you volunteered in South America, and the role you’re applying for is for a position in Global Operations.

It never hurts to include positive, pertinent information in your cover letter.

Send a cover letter when it’s required.

The most obvious time to include a cover letter with your application is when it is required. Just like not including a cover letter when it’s not required, it shows you can follow directions.

Include a cover letter when the application asks you to submit one, which shows you can follow directions.

Plus, if the application asks for a cover letter, you can bet the hiring manager will look for it. If no cover letter is included, well, you’re sabotaging your chances of getting an interview.

Only 13% of hiring managers will consider giving a candidate an interview if they don’t attach a required cover letter to an application.

Writing a cover letter is not as painful as it sounds. There are great templates you can use as a starting point for your cover letter.

The trick with a template, though, is to make sure you always personalize the letter to your own experiences and qualifications.

Here are five expert tips to write a winning cover letter.

1. Tailor your cover letter to the job description.

When writing a cover letter, especially if you use a cover letter template, you should tailor the letter to match the job description and meet the requirements of the application.

For example, if the application asks you to attach a short cover letter, keep it brief. Your best bet is one to two short paragraphs detailing why you’re a great fit for the position.

You’ll also want to reference keywords from the job description in your cover letter. Many recruiters use applicant tracking systems that scan application packets for the best fit.

Often, hiring managers review the applications that match the keywords first.

Now, that doesn’t mean to stuff your cover letter with keywords. Instead, use them in a natural way as you discuss your qualifications.

2. Be personable with your greeting.

You might have seen the advice telling you to use “To Whom It May Concern” instead of the hiring manager’s name. This is good advice, but only if you do not know the hiring manager.

Before resorting to a generic greeting to start your cover letter, take the time to look on the company’s website and LinkedIn to find out who makes hiring decisions.

If you have contacts in your network who are familiar with the company, ask them. Taking the time to research the hiring manager and the company shows you care about the details — a quality many hiring managers look for in a candidate!

If you’re still unsure after researching the company, consider using “Dear Sir or Madam” as your greeting.

3. Be yourself.

While a cover letter is a formal introduction of yourself to a potential employer, it doesn’t need to be lacking in personality. Hall suggests sprinkling your personality in your cover letter to spark connections with the hiring manager.

Hall says, “Be your best professional self. I’m a foodie and will include references to food on my LinkedIn, and I’ve done it in a cover letter. I’ve had managers reference them, and we had a chuckle. I am also very clear about aligning myself with companies whose mission and goals I respect and can contribute to. I make sure to speak to that in the cover letter.”

Take Hall’s advice. Showcasing your vibrant personality in your cover letter can help break the ice in your interview!

4. Proofread your cover letter.

Once you’ve written your cover letter and before you hit “send,” double-check that it is free from spelling and grammar errors and that the company you referenced is the company you are applying to.

Muehleisen says skipping proofreading your cover letter is a big mistake — and it could cost you the job!

Muehleisen says, “Make sure that you are proofreading prior to sending. If the cover letter feels like it is a simple cut/paste or if the job title and company name are incorrect, it may do more harm than good. So, be sure that what you’re sending is pertinent.”

5. Be cautious of AI.

AI tools, like ChatGPT or Claude, are great for helping draft content. You might be tempted to ask generative AI to write your cover letter for you. However, both Hall and Muehleisen say to proceed with caution when it comes to AI.

Hall says, “AI is coming along in amazing ways, so it may come as a surprise that my best tip didn’t include AI. I tell my clients when they’re stuck to look to their peers. You can search people by job title on LinkedIn. See how they describe themselves and pull from there. Or, hire a resume writer or career strategist to help you.”

Muehleisen agrees with her. He says, “I would hesitate to use a tool or service for a cover letter as the point should be to show your authenticity. If you are going to use AI for assistance, make sure to put your own words in as well.”

However, when you write your cover letter, whether using a template or generative AI, personalizing it is key to standing out from the competition.

If the job description says a cover letter is optional, should you send one, or can you get by without it?

That can be tricky, considering 72% of recruiters still expect a cover, even if it’s optional.

According to Muehleisen, sending a cover letter is not a bad idea. He says, “I’ve never heard of a cover letter hurting an applicant’s chances; just make sure the one you’re including is specific to the job description and posting.”

Check out these cover letter examples for more inspiration.

Experiment With Your Cover Letters

Writing a cover letter is a breeze once you get the hang of it. With today’s challenging job market, sending a cover letter with your application can make a difference in whether you get called for an interview.

I can’t make promises that your cover letter will dazzle hiring managers each time, but for the right position for you, it will.

Remember Hall and Muehleisen’s advice when you craft your cover letter. Personalization is key to success!

Don't forget to share this post!

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6 Things You Should Never Put in Your Cover Letter

Table of contents.

When submitting a job application, your resume can only go so far. Resumes tell prospective employers about your experience and education, but they’re essentially fact sheets. A cover letter gives applicants the opportunity to share more detailed information on why they’d be a good fit for a particular role at a specific company.

We’ll outline some common cover letter mistakes to avoid and share tips and best practices for cover letters that show you in the best possible light. 

Cover letter mistakes to avoid

A cover letter can show a hiring manager why you’re the best fit for a position, so getting it right is worth your time and effort. However, crafting an effective cover letter can be challenging. You must showcase your skills without appearing self-important or succumbing to cliches.

Here are six cover letter mistakes to avoid at all costs. 

1. Highlighting where you lack specific skills

It’s easy to feel vulnerable when applying for a job, especially if you have limited work experience or few required skills. However, starting a cover letter by underselling yourself or drawing attention to the skills or knowledge you lack is never advisable.

Author and career development professional Lavie Margolin says cover letters aren’t the place to list your weaknesses. “I have seen one too many cover letters with the following phrase: ‘Although I do not yet have,'” Margolin noted. “If you do not have something, why are you emphasizing it?”

Instead, Margolin says job seekers should focus on existing in-demand career skills , experiences and talents that will interest the potential employer.

“If you are looking for a job, then you are in the sales business. What you write in your cover letter should most effectively sell the skills, experience and abilities that you do have, as opposed to emphasizing those things that are lacking,” Margolin advised. “Emphasizing a weakness on your cover letter may be costing you the job.”

2. Not proofreading for typos and cliches

Sometimes, job seekers get so caught up in finding the best way to express their ideas that they forget to pay close attention to their cover letter’s details. Typos, using the wrong company information and cliches are common mistakes to look for in your proofreading efforts. 

• Look for cover letter typos. According to Joe Weinlick, COO of Catalyst Experiential, cover letter typos are an egregious yet common mistake. Rigorously proofreading your cover letter will allow your content to shine. “Spell-check is your friend. Use it, but don’t rely on it,” Weinlick advised. “Print out your cover letter, read it from start to finish and make sure there aren’t any typos before sending it out. Your cover letter is the first impression you make on a hiring manager – make sure it’s a good one.”
• Ensure you use the correct company information. You may be tempted to reuse parts of your cover letter when applying for similar positions with different companies. However, failing to update the company information for each letter is an unforgivable offense. Double-check that you have the correct details for the company, including the specific position for which you are applying and the name of the hiring manager, if possible.
• Watch for cliches and buzzwords. When proofreading your cover letter, look for and eliminate cliches and overused buzzwords . Instead of using vague words to describe your work ethic or experience (“I’m a motivated self-starter”), provide specific examples that demonstrate the qualities you’d like to highlight. “Don’t use buzzwords,” warned Bob Kovalsky, vice president of Volt Workforce Solutions. “Including descriptors such as ‘detail-oriented,’ ‘hardworking,’ ‘team player’ and ‘proactive’ doesn’t tell HR managers anything about your experience.”

Watch for cliches and worthless words in your LinkedIn profile . Overused buzzwords won’t convey your unique qualifications and personality.

3. Remaining stuck in the past

Maybe you were let go from your last job, or maybe you’re looking for new opportunities. Regardless of the reason for your job search , don’t spend your cover letter’s limited space focusing on your past.

“The worst thing a potential employee can do [in a cover letter] is to explain why they left their current or former position,” shared Kim Kaupe, co-founder of Bright Ideas Only. “It’s like starting out a first date by talking about your ex! I don’t want to hear about your past; I want to hear about your now and future and how you are going to become an asset to my company.”

Steering clear of the past is especially important if you had a contentious relationship with an employer. “Saying that you’re looking for a new opportunity because your previous employer was unfair or you had an incompetent boss will only make you look bad,” warned Tracy Russell, a talent acquisition coordinator at Intuit. “Oftentimes, if this type of negative information is in the cover letter, recruiters won’t even look at the resume.”

4. Talking about money too soon

There’s a time and place to discuss salary during the hiring process , but your cover letter isn’t it. Lisa Benson, president and CEO of Mary Kraft HR, advises against providing any unsolicited salary information in the cover letter “unless [you] are specifically asked to do so, particularly if there is a disparity between what is advertised or indicated in the ad [you] are responding to. No prospective employer wants to hire someone who is only about the money.”

5. Making it all about you

Another common mistake applicants make is using their cover letter to boast about their talents without acknowledging how they will use them to benefit a prospective employer.

“The worst thing a candidate can do in their cover letter is make it all about themselves and what they’re looking for,” said Ian Yates, senior director of corporate accounts at Thermo Fisher Scientific. “The best thing to do is focus on why they’ll be a great fit, how they’ll make a contribution, and what they’ve done, or will do, to support [the organization].”

“It is a fine line between confident and arrogant,” added Sue Hardek, managing director at ZRG Partners. Hardek noted that candidates should avoid overselling themselves and being boastful about accomplishments and strengths. 

Job candidates should also steer clear of oversharing personal history or exaggerating or lying on their resume or cover letter.

6. Letting AI do the heavy lifting

Many generative AI companies boast that their AI tools can save time by drafting perfect cover letters. While AI is transforming business , including the job search process, you must be especially careful when using it for your cover letter. 

Opinions about using AI in the workplace are mixed. You don’t want to risk coming across a hiring manager who suspects an AI-generated cover letter and immediately tosses your application. Worse, AI might utilize copied text or provide other job seekers with the same phrasing, leading hiring managers to suspect you of plagiarism. 

AI can be a good place to start, but you should never rely on it for a final product. AI can help you generate ideas, synthesize your experience with the history and needs of the company, or assist with general editing. But when it comes to the final product, you want your voice to shine through, so ensure the writing is your own – even if you’ve had some help. 

What is a cover letter?

A cover letter is a company’s first introduction to who you are as a person. Your resume will explain your previous work experience and skills, but your cover letter is an opportunity to show recruiters your personal side. It’s also a chance to demonstrate why you stand out from the crowd. Employers get many applications, many of which display similar backgrounds and experience. A cover letter helps narrow down their talent pool.

Cover letters are typically written in a three-paragraph format and should be no more than 300 words.

The benefits of a cover letter

Some job listings require the candidate to submit a cover letter, while others make it optional. However, applicants should always take the time to write a cover letter to express their interest in the company and flesh out their professional experience. 

A cover letter brings the following advantages: 

1. Cover letters personalize your application.

Even great resumes don’t allow applicants to show off their writing skills. A cover letter can help candidates sell themselves by letting their personalities shine. Recruiters get a sense of who the candidate is beyond their work experience and education. Cover letters also allow candidates to discuss parts of their background that may not be explicitly stated on a resume but are relevant to the job they’re applying for.

2. Cover letters showcase your interest in the position and company.

Many candidates blindly shoot off job applications, believing in quantity over quality. To be as efficient as possible, they’ll either send a generic cover letter or fail to send one. However, this is a missed opportunity. 

A cover letter with specific details about why you’d be a great fit for the company shows you’ve done your research and are interested in working for that organization. Employers will notice candidates who researched the business and its company culture . These candidates show they want to be there specifically – they don’t just want a job.  

3. Cover letters demonstrate your hard work.

Taking the time to draft a well-researched cover letter shows employers you’re self-motivated and passionate about the position. The skills of researching, writing and submitting clean copy before the deadline demonstrate your ability to work and follow directions.

In addition to crafting an excellent cover letter, job candidates should prepare for the interview process and send a thank-you letter to follow up.

How to write a good cover letter

Hiring managers may receive hundreds of cover letters and resumes for a single job post. Potential employees have only a few seconds to make a good first impression, and a boring cover letter could land them straight in the “no” pile.

Follow these eight tips from hiring experts to write a cover letter that will land you an interview:

1. Be yourself in your cover letter.

You don’t want to sound like everyone else. Give hiring managers a sense of your personality traits and how you might fit into the company.

“One key thing we look for is whether they’ve incorporated aspects of their personality into examples of how they would succeed in this position,” shared Margaret Freel, digital marketing specialist at No Dirty Earth and a former corporate recruiter.

Mentioning experiences that qualify you for a particular position is one way to personalize your letter. “Candidates should be concise and self-aware enough to know how their track record of results makes them unique and [be] able to relate that back to the position,” Freel advised.

2. Do your research and customize your cover letter.

Like your resume, your cover letter should be tailored to each position and company. Instead of a template-style cover letter, use industry-specific language referencing points from the job description and company website.

In your research, determine the hiring manager’s name, if possible. Addressing the hiring manager sets you apart. If you’re unsure who the hiring manager is, use a generic salutation – but only as a last resort.

“Address the cover letter to a specific person within the company, not the general – and much-hated – ‘dear sir or madam,'” advised Alina Cincan, managing director and co-founder of Inbox Translation. “This shows the candidate has done some research and is truly interested in working with that company, not just any company.”

Christa Shapiro, a director at the staffing firm Yoh, said one thing that always draws attention to a cover letter is mentioning why you want to be a part of a particular organization. Show a passion for the organization and industry. Employers don’t want to hire someone who won’t care about their work.

Getting a feel for the company will also prepare you for the types of interview questions the hiring manager will likely ask.

3. Be creative in your cover letter.

Hiring managers won’t finish reading your cover letter if they’re bored after the first line. A strong intro should find a unique way to highlight experiences or something specific from the job posting.

Grabbing their attention is key; hiring managers review tons of cover letters for each position. Find a creative way to stand out so the hiring manager notices you and moves on to your resume. 

A creative cover letter moves beyond stiff cover letter templates and stock phrases. A great way to make your cover letter pop is to include a brief story that connects you to the company through its mission or product. “This exercise will undoubtedly separate you from the majority of other candidates,” advised Kenneth Johnson, founder and president of East Coast Executives.

4. Mention referrals in your cover letter.

If you were introduced or connected to a hiring manager via an employee referral or mutual industry contact, include that person’s name in your cover letter (with their permission).

“Candidates can include referrals in a cover letter to make them stand out,” said Bill Peppler, COO of staffing firm Kavaliro. “They should always gain permission for this before they name-drop, but the cover letter gives a great opportunity to include the name of someone that can vouch for your skills.”

5. Address potential resume concerns in your cover letter.

A well-crafted cover letter does more than explain why you’re the right person for the job. It also gives you a chance to explain items on your resume that might otherwise be considered red flags.

“Address any issues that may give a hiring manager pause, such as gaps in employment,” advised Diane Domeyer Kock, senior vice president and managing director at Robert Half.

Unfortunately, studies have shown that an unemployment bias exists, as some companies are reluctant to hire out-of-work people. However, the cover letter allows you to reclaim the narrative and demonstrate that you are an ideal candidate despite your employment history.

6. Don’t just repeat your resume in your cover letter.

While your cover letter should reference material from your resume, it shouldn’t simply be a word-for-word repeat. According to Jane Trnka, a career coach with Rady School of Management at UC San Diego, job candidates can use their cover letter to expand where necessary and discuss their listed experiences from a different angle.

“Craft the letter to acknowledge the requirements of the role and culture of the organization while highlighting the skills and experiences that align with the job description,” Trnka advised.

A cover letter is a great place to discuss any volunteer work or side projects that may not be on your resume but are relevant to the job you’re applying for.

7. Proofread and fact-check your resume.

As mentioned earlier, it’s imperative to check and double-check your cover letter for any grammatical or factual errors. Even the smallest mistake can make a bad impression on the person reading your letter.

“If there are errors of any kind, it’s a huge red flag,” warned Guryan Tighe, leadership coach and founder of Fourage. “This is your one opportunity to impress [the hiring manager] and show who you are. If there are typos, misspellings or formatting issues, it’s generally an automatic out.”

8. Keep your cover letter brief.

Hiring managers are busy and usually have many applications to review. Keeping your cover letter concise and to the point will improve the chances of it being read. It also makes the hiring manager’s job easier – which is always a good thing.

“The best cover letters can [be] concise, friendly and transparent,” explained Chris Wood, managing partner of Paige Technologies. “The best cover letters get right to the heart of why we are a great fit for them and why they are the best fit for us.”

Get your foot in the door

Perfecting your cover letter is an essential step in the job search process. You must spend time researching the company and crafting a creative, personalized letter that shows hiring managers you’ll be a valuable addition. Your cover letter should be unique to you and unique to each company you apply for. 

But a great cover letter only gets your foot in the door. If you want to secure the job, you must carefully prepare for each part of the job search process. Whether it’s the cover letter or the interview, each step is a chance to show why you and the company you want to work for are a perfect fit. 

Tom Anziano and Sean Peek contributed to this article. Source interviews were conducted for a previous version of this article.

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How important is a cover letter? Very. Here's how to stick the landing: Ask HR

Johnny C. Taylor Jr. tackles your human resources questions as part of a series for USA TODAY. Taylor is president and CEO of the Society for Human Resource Management, the world's largest HR professional society and author of "Reset: A Leader’s Guide to Work in an Age of Upheaval.”

The questions are submitted by readers, and Taylor's answers below have been edited for length and clarity.

Have a question?  Do you have an HR or work-related question you’d like me to answer?  Submit it here .

Start the day smarter. Get all the news you need in your inbox each morning.

Question: I’ve always had trouble crafting a cover letter. It often seems redundant to the information in my resume. What is a good strategy for writing a cover letter? – Dierdre

Answer: Your No. 1 priority in your job search is to make you stand out among the sea of applicants. Start by personalizing your cover letter for the respective position.

Hiring managers are well-versed in spotting generic cover letters. Many don’t even mention the organization or the specific position. A cover letter customized for each role you apply to will set you apart from the other candidates.

Your cover letter should complement, not replicate, your resume. Resumes itemize employment information and qualifications, while customized cover letters provide an additional opportunity to tell your story and delineate your goals and intangibles. Cover letters should contextualize the value of the experience outlined in your resume.

You are essentially looking for a fit between your skills and personality to a defined role and work environment. A customized cover letter gives the hiring manager a preview of an interview. It signals that you are genuinely interested in the organization and discussing why you might be a prime candidate.

Remember to tailor the letter to showcase your relevant qualifications and accomplishments and project how you would fit in the role. Hiring managers look for people who will not only be a good fit but will also be an asset to their company for the long term. A well-crafted cover letter can demonstrate your potential value and fit for an organization.

I wish you much success in your career journey.

Work or school?: Should I accept a job offer while still in college? Ask HR

Poor job review: How do you respectfully disagree with a performance review? Ask HR

I enjoy my job, but the recent uptick in the cost of living feels almost like I’m taking a pay cut. What’s the best way to ask for raise without jeopardizing the good relationship with my employer? – Mack

Request for raises should not surprise most employers. However, you should be thoroughly prepared to state your case for a more competitive wage.

First, do your research. Examine market salary data and assess how it compares with your own. Be sure to factor in your experience, job duties, and education. Review similar job postings to gauge comparable starting salary information and perks or bonuses used to attract talent. Understand your organization’s compensation philosophy and pay merit increase process. HR can help you better understand their pay structure if it is unclear.

Be prepared to confidently justify your request for higher pay. Has your workload increased due to staffing shortages? Have you taken on additional assignments or roles and learned new skills or technology? If possible, quantify the value you have added to their business.

Especially given the state of the economy, be prepared for your employer to stand their ground and not make out-of-cycle raises.

Next, plan a meeting with your manager with an apparent reason for the discussion and a brief agenda to stay on track – craft written talking points for the meeting. Choose a time and date when your workload is moderate. Be sure to communicate your satisfaction with the job and the organization. Be open to feedback and ask for a follow-up meeting to discuss the final decision. Your manager will most likely need to consult with HR or their manager before making any pay adjustment decisions.

Remember, your employer may be unable to accommodate your request due to budget constraints. If a pay increase is not feasible, inquire if there are considerations for earning a raise in the future. Be prepared with alternative suggestions, such as learning a new skill or taking on stretch assignments. Consider areas where the company is struggling and make suggestions on ways you can fill the gap. Be creative.

Regardless of the outcome, remain flexible and open. Look at alternative perks, benefits, or bonuses instead of a base pay increase.

This article originally appeared on USA TODAY: How important is a cover letter? Very. Here's how to stick the landing: Ask HR

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NPR defends its journalism after senior editor says it has lost the public's trust

David Folkenflik

NPR is defending its journalism and integrity after a senior editor wrote an essay accusing it of losing the public's trust. Saul Loeb/AFP via Getty Images hide caption

NPR is defending its journalism and integrity after a senior editor wrote an essay accusing it of losing the public's trust.

NPR's top news executive defended its journalism and its commitment to reflecting a diverse array of views on Tuesday after a senior NPR editor wrote a broad critique of how the network has covered some of the most important stories of the age.

"An open-minded spirit no longer exists within NPR, and now, predictably, we don't have an audience that reflects America," writes Uri Berliner.

A strategic emphasis on diversity and inclusion on the basis of race, ethnicity and sexual orientation, promoted by NPR's former CEO, John Lansing, has fed "the absence of viewpoint diversity," Berliner writes.

NPR's chief news executive, Edith Chapin, wrote in a memo to staff Tuesday afternoon that she and the news leadership team strongly reject Berliner's assessment.

"We're proud to stand behind the exceptional work that our desks and shows do to cover a wide range of challenging stories," she wrote. "We believe that inclusion — among our staff, with our sourcing, and in our overall coverage — is critical to telling the nuanced stories of this country and our world."

NPR names tech executive Katherine Maher to lead in turbulent era

She added, "None of our work is above scrutiny or critique. We must have vigorous discussions in the newsroom about how we serve the public as a whole."

A spokesperson for NPR said Chapin, who also serves as the network's chief content officer, would have no further comment.

Praised by NPR's critics

Berliner is a senior editor on NPR's Business Desk. (Disclosure: I, too, am part of the Business Desk, and Berliner has edited many of my past stories. He did not see any version of this article or participate in its preparation before it was posted publicly.)

Berliner's essay , titled "I've Been at NPR for 25 years. Here's How We Lost America's Trust," was published by The Free Press, a website that has welcomed journalists who have concluded that mainstream news outlets have become reflexively liberal.

Berliner writes that as a Subaru-driving, Sarah Lawrence College graduate who "was raised by a lesbian peace activist mother ," he fits the mold of a loyal NPR fan.

Yet Berliner says NPR's news coverage has fallen short on some of the most controversial stories of recent years, from the question of whether former President Donald Trump colluded with Russia in the 2016 election, to the origins of the virus that causes COVID-19, to the significance and provenance of emails leaked from a laptop owned by Hunter Biden weeks before the 2020 election. In addition, he blasted NPR's coverage of the Israel-Hamas conflict.

On each of these stories, Berliner asserts, NPR has suffered from groupthink due to too little diversity of viewpoints in the newsroom.

The essay ricocheted Tuesday around conservative media , with some labeling Berliner a whistleblower . Others picked it up on social media, including Elon Musk, who has lambasted NPR for leaving his social media site, X. (Musk emailed another NPR reporter a link to Berliner's article with a gibe that the reporter was a "quisling" — a World War II reference to someone who collaborates with the enemy.)

When asked for further comment late Tuesday, Berliner declined, saying the essay spoke for itself.

The arguments he raises — and counters — have percolated across U.S. newsrooms in recent years. The #MeToo sexual harassment scandals of 2016 and 2017 forced newsrooms to listen to and heed more junior colleagues. The social justice movement prompted by the killing of George Floyd in 2020 inspired a reckoning in many places. Newsroom leaders often appeared to stand on shaky ground.

Leaders at many newsrooms, including top editors at The New York Times and the Los Angeles Times , lost their jobs. Legendary Washington Post Executive Editor Martin Baron wrote in his memoir that he feared his bonds with the staff were "frayed beyond repair," especially over the degree of self-expression his journalists expected to exert on social media, before he decided to step down in early 2021.

Since then, Baron and others — including leaders of some of these newsrooms — have suggested that the pendulum has swung too far.

Author Interviews

Legendary editor marty baron describes his 'collision of power' with trump and bezos.

New York Times publisher A.G. Sulzberger warned last year against journalists embracing a stance of what he calls "one-side-ism": "where journalists are demonstrating that they're on the side of the righteous."

"I really think that that can create blind spots and echo chambers," he said.

Internal arguments at The Times over the strength of its reporting on accusations that Hamas engaged in sexual assaults as part of a strategy for its Oct. 7 attack on Israel erupted publicly . The paper conducted an investigation to determine the source of a leak over a planned episode of the paper's podcast The Daily on the subject, which months later has not been released. The newsroom guild accused the paper of "targeted interrogation" of journalists of Middle Eastern descent.

Heated pushback in NPR's newsroom

Given Berliner's account of private conversations, several NPR journalists question whether they can now trust him with unguarded assessments about stories in real time. Others express frustration that he had not sought out comment in advance of publication. Berliner acknowledged to me that for this story, he did not seek NPR's approval to publish the piece, nor did he give the network advance notice.

Some of Berliner's NPR colleagues are responding heatedly. Fernando Alfonso, a senior supervising editor for digital news, wrote that he wholeheartedly rejected Berliner's critique of the coverage of the Israel-Hamas conflict, for which NPR's journalists, like their peers, periodically put themselves at risk.

Alfonso also took issue with Berliner's concern over the focus on diversity at NPR.

"As a person of color who has often worked in newsrooms with little to no people who look like me, the efforts NPR has made to diversify its workforce and its sources are unique and appropriate given the news industry's long-standing lack of diversity," Alfonso says. "These efforts should be celebrated and not denigrated as Uri has done."

After this story was first published, Berliner contested Alfonso's characterization, saying his criticism of NPR is about the lack of diversity of viewpoints, not its diversity itself.

"I never criticized NPR's priority of achieving a more diverse workforce in terms of race, ethnicity and sexual orientation. I have not 'denigrated' NPR's newsroom diversity goals," Berliner said. "That's wrong."

Questions of diversity

Under former CEO John Lansing, NPR made increasing diversity, both of its staff and its audience, its "North Star" mission. Berliner says in the essay that NPR failed to consider broader diversity of viewpoint, noting, "In D.C., where NPR is headquartered and many of us live, I found 87 registered Democrats working in editorial positions and zero Republicans."

Berliner cited audience estimates that suggested a concurrent falloff in listening by Republicans. (The number of people listening to NPR broadcasts and terrestrial radio broadly has declined since the start of the pandemic.)

Former NPR vice president for news and ombudsman Jeffrey Dvorkin tweeted , "I know Uri. He's not wrong."

Others questioned Berliner's logic. "This probably gets causality somewhat backward," tweeted Semafor Washington editor Jordan Weissmann . "I'd guess that a lot of NPR listeners who voted for [Mitt] Romney have changed how they identify politically."

Similarly, Nieman Lab founder Joshua Benton suggested the rise of Trump alienated many NPR-appreciating Republicans from the GOP.

In recent years, NPR has greatly enhanced the percentage of people of color in its workforce and its executive ranks. Four out of 10 staffers are people of color; nearly half of NPR's leadership team identifies as Black, Asian or Latino.

"The philosophy is: Do you want to serve all of America and make sure it sounds like all of America, or not?" Lansing, who stepped down last month, says in response to Berliner's piece. "I'd welcome the argument against that."

"On radio, we were really lagging in our representation of an audience that makes us look like what America looks like today," Lansing says. The U.S. looks and sounds a lot different than it did in 1971, when NPR's first show was broadcast, Lansing says.

A network spokesperson says new NPR CEO Katherine Maher supports Chapin and her response to Berliner's critique.

The spokesperson says that Maher "believes that it's a healthy thing for a public service newsroom to engage in rigorous consideration of the needs of our audiences, including where we serve our mission well and where we can serve it better."

Disclosure: This story was reported and written by NPR Media Correspondent David Folkenflik and edited by Deputy Business Editor Emily Kopp and Managing Editor Gerry Holmes. Under NPR's protocol for reporting on itself, no NPR corporate official or news executive reviewed this story before it was posted publicly.