case study partnership examples

Why Arby’s Co-branding Campaign Works

This campaign shows that you don't necessarily need a matching audience demographic or a partner in a similar industry to create a campaign that catches a large audience's attention. Sometimes all you need is a sense of humor and creativity.

20. Taco Bell & Doritos

Co-branding campaign: doritos locos tacos.

When the Doritos Locos Taco was first introduced, it quickly became one of the fast food industry's most popular and widely recognized items. Frito-Lay took Taco Bell's crunchy taco recipe and gave the Locos Taco its special, signature twist: a Doritos shell. The two companies wanted to keep the shell as close to the original cheesy chips as possible, using the original corn masa recipe and coating it in that distinctive nacho cheese dust.

The taco was an immediate and explosive success: Taco Bell sold an estimated 1 billion units the first year it was introduced.

Why the Doritos Co-branding Campaign Works

Taco Bell and Frito Lay advertised the Doritos Locos Taco by wrapping the taco in a classic Doritos bag, reflecting the co-branding partnership and appealing to both brands' audiences. The Doritos Locos Taco's extraordinary success is yet another example of why co-branding can boost reach and sales for both brands.

21. Tim and Eric & Purple

Co-branding campaign: purple boys.

Tim and Eric (a.k.a. Tim Heidecker and Eric Wareheim ) are the comedic duo behind Adult Swim shows like Tim and Eric Awesome Show, Great Job!, Check It Out! with Dr. Steve Brule, Tim & Eric's Bedtime Stories, and Beef House.

Meanwhile, Purple , known for the popular Purple Mattress , often launches unique advertising campaigns which have caught the eye of millennial and Gen Z demographics.

It makes sense for a company to team up with celebrities who can promote their product, Tim and Eric's comedic style is incredibly random and unique. Although they're pretty hilarious, as a marketer, you might wonder how this type of comedy style translates into a mattress marketing campaign that actually generates revenue.

While you might think Tim and Eric had to dull down their iconic routine to sell Purple products, this is actually quite far from the truth. In a video series called The Purple Boys, they actually amped up their bizarre antics.

The storylines of Purple Boys episodes often relate to a sleep-related pain point, such as the "Sunday Scaries." Although the script and special effects are incredibly random, the episodes almost always end with the Purple Boys supplying a sleep-deprived character with a Purple mattress.

To give you a visual of what this off-the-wall comedy series looks like, check out this episode that centers on a sleepy character named Joe Dunder:

Why the Purple Co-branding Campaign Works

Although hiring actors is technically more of a sponsorship than a partnership, this large-scale campaign benefits both parties. While Tim and Eric could spread awareness of their comedy to Purple audiences, Tim and Eric fans might watch these videos for entertainment and learn about Purple's products along the way.

How to Measure the Success of a Co-branding Business Partnership

According to 2022 Foundry Co. research, 56% of those surveyed said their partner marketing programs offered value in the last year.

But if you're new to co-branding, how do you measure that success? There are many ways to quantify partnership success. To begin, think about your co-branding partnerships in three stages.

First, have you found the right co-branding partner? Brand compatibility is key. Then, you need to work out how your brands will collaborate.

Consistent messaging, clear communication between partners, and resource distribution will all impact the quality of your combined efforts. This guide to co-marketing can help you get your first co-branding partnership going .

Next, you'll want to measure the outcomes of your shared efforts. To track a co-branding campaign:

1. Find the Right Metrics

Choose KPIs that both brands track and have easy access to. Be sure that these metrics align with business goals. You'll want KPIs that you can track to measure specific campaigns, as well as KPIs you can track for the life of your partnership. These might include:

• Revenue growth
• Customer retention
• Website traffic
• Social media engagement
• Share of voice

2. Limit Your KPIs

Combining the processes of two different teams can get complicated. To make measuring success possible for both teams, be thoughtful in KPI selection, and resist adding new KPIs for each campaign and project. Try to focus on metrics that tie directly to partnership success.

3. Align Tracking Habits

Create a structure for data tracking that lets you compare results with your partner directly. For example, if they’re tracking views monthly, and you’re tracking weekly, there will be data mismatches that can make things more complex than they need to be.

KPI alignment can help give you a clear picture of your results before the partnership and to track the influence of your partnership over time. This can also help you target where you can improve your co-branding initiatives.

4. Watch the Big Picture

Be sure to track ROI or another KPI like revenue growth to track the overall impact of your new partnership. As you and your partner's needs and strategies shift, this data offers insight into the long-term value of your efforts.

Finally, to gauge the success of your co-branding partnership, set aside time to do an annual review of the partnership. You'll want to check for consistent brand alignment and balanced priorities. Ask yourself:

• Are you running the same campaigns over and over?
• Have results plateaued?
• Are you still coming up with exciting ideas together?

If the answer is no to any of the above, you might need to assess the partnership.

It's also important to check if your co-branding partnership is continuing to meet stakeholder expectations. If either team isn't getting their needs met, you may need to revisit your partnership.

This review is also an exciting time to see how changes in your industry could boost your co-branding work. Set aside time to talk to your partner about new strategies and products that might spark even more exciting collaboration.

These strategies for measuring success can help you make sure that your co-branding start isn't a one-hit-wonder. Instead, it can be a lasting source of value for your business.

Creating a Great Co-marketing Campaign

Although you might not have the budget of the brands noted above, you can take note of their creativity, level of storytelling, and how they pooled their resources to connect their separate brands in a mutually beneficial way.

As you search for the best co-marketing partner for your brand and build a winning campaign, we hope you find some inspiration for your next stellar launch.

Editor's Note: This article was originally published in September 2020 and has been updated for comprehensiveness.

Don't forget to share this post!

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Cochrane Training

Case studies in partnerships.

Here you will find a series of case studies of partnerships in action within a range of Cochrane Groups. These talk about the background to the partnership, its development, the benefit to both sides and tips for Groups. 

If you have examples of partnership work that you would like to share, please contact Cochrane KT Department .

Cancer Review Group Network identifies potential stakeholders across the network in a mapping exercise

Cochrane Airways and a UK based charity, Asthma UK

Cochrane oral health and their global alliance of partners, cochrane rehabilitation and various national societies of rehabilitation medicine, cochrane rehabilitation and the international society of physical and rehabilitation medicine, cochrane child health and trekk (translating emergency knowledge for kids).

Partner(s): TREKK, a Canadian organisation committed to improving emergency care for children and families across Canada.  Partnership activities: identification of high quality evidence and development of KT tools for healthcare practitioners and parents, made available through the TREKK website.  Type of partnership agreement: formal Date: 2018 Read more 

Further examples

Here you can find links to a range of further examples of partnerships taking place across Cochrane.

Partnership for priority setting

• Neuro-Oncology Group Priority Setting Partnership
• Developing a research agenda for ENT, Hearing and Balance Care

Partnership for review dissemination

• BMJ partners with Cochrane Clinical Answers to boost knowledge at the point of care 
• Cochrane UK partnership with Mediwikis
• Cochrane Airways working with Sense about Science

Partnership for guideline development

• Cochrane Eyes and Vision partnering with American Academy of Ophthalmology
• South African Guidelines Excellence project
• Cochrane Incontinence: working with guideline developers

Partnership for consumer engagement

• Consumers United for Evidence-Based Healthcare (CUE)
• PartecipaSalute : Involving patients, citizens and their association in research 
• Consumer/patient engagement Cochrane Child Health

Partnership Marketing: The Ultimate Guide for 2024

Partnership marketing is a broad term for several collaborative marketing techniques, including affiliate marketing, influencer marketing, loyalty marketing, cross-promotion, joint product developments, and more!

All these techniques are incredibly effective if you have the right partners, and choose the right type of partnership marketing, for your objectives.

But which partnership marketing strategy is the right one for your brand? And how do you find the right partners to collaborate with?

How do you implement your partnership marketing strategy and manage all your partners?

It can be challenging to answer these questions, especially when there are so many different types of partnership marketing, and so many different techniques to use.

Today, we’re covering everything you need to know about partnership marketing and how to make it work for you!

In this guide, we go over what partnership marketing is, the different types of partnership marketing, the benefits, and how to find and choose the best partners.

We also review some of the best partnership marketing software and look at some real-life partnership marketing examples.  

To demonstrate just how successful partner marketing can be, we have a case study provided by the award-winning experts at Acceleration Partners ,  a leading, global, partnership marketing agency!

Let’s get right into it!

Skip to What You Need

What is Partnership Marketing?

Partnership marketing (sometimes called partner marketing) is collaboration between parties that benefits both entities and helps them achieve their business and marketing objectives. These objectives range from increased brand awareness, recognition and credibility, to lead generation, sales and business growth. 

There are many types of partnership marketing (more on those below) and partnerships can be between two brands or between an individual and a brand, or even two individuals.

Some of the most well known marketing partnerships include affiliate partners who promote a brand on their own platforms in exchange for a commission on the sales or actions they generate, and influencers who promote a brand on their channel in exchange for payment or a sample product that they can unbox, test and review – creating valuable content for their channel. 

The main goal or objective of partnership marketing is for two entities to join forces in a strategic marketing collaboration that benefits them both and helps them reach their respective objectives. 

DEFINITION: WHAT IS PARTNERSHIP MARKETING?

Partnership marketing (sometimes called partner marketing) can be defined as a strategic marketing collaboration between parties that benefits both entities and helps them achieve their business and marketing objectives. These objectives range from increased brand awareness, recognition and credibility to content creation, lead generation, sales and business growth. 

Partnership Marketing vs Business Partnerships – What is the Difference?

Business partnerships are usually formal, legal agreements between parties. For example, when two law firms merge or one company partners with another to provide a combined service or product. These types of partnerships involve a lot of red tape, think contracts, taxes, registrations, levels of liability etc. and are usually permanent or long-term agreements. 

Partnership marketing, on the other hand, can be much less formal and may not involve any kind of legal agreements, tax complications or even an exchange of money. While we call it partnership marketing, and there are formalized types of partnership marketing, it is often a much looser agreement, or collaboration between parties.

The aim is to achieve marketing objectives that can be difficult to quantify, for example, a collaboration may lead to improved brand awareness, credibility and trust, but these benefits may not have any immediate impact on revenue.

This is why many marketing partnerships are measured in terms of actions taken or impressions, rather than a sales commission that relies on an immediate impact on sales. 

In some cases, like when two influencers collaborate to jointly create new content, there is no exchange of money, no agreement and the collaboration may be a spontaneous, once-off event with no paperwork or agreement at all. 

What Are the Main Types of Partnership Marketing?

There is a range of different types of partnership marketing approaches to choose from. According to Acceleration Partners , it is vital to choose the right type of partnership (and the right partners) to be successful.

Let’s take a quick look at some of the most popular strategies:

• Affiliate Marketing: a mutually-beneficial strategy that involves collaboration with a publisher, such as a blogger or an influencer, who will advertise and promote your product or service to their respective audience.
• Influencer Marketing: when an influencer or industry expert markets the brand’s product/service to their followers in exchange for a fee or free products/perks or upgrades. Influencers also benefit from creating content for the brand, as it forms part of their channel’s content and adds value for their followers.
• Loyalty Marketing: when a brand offers incentives to its customers to buy more frequently or spend more with a formalized program to earn points and receive benefits like discounts or a free product after x purchases.
• Distribution Partnership Marketing: when a certain brand will bundle up another brand’s products or services with their own products or services, as a package deal, and the brands then benefit from reaching each other’s distribution networks.
• Referral Marketing: referral programs are similar to affiliate and loyalty marketing, where a brand partners with people who will refer people to the brand in exchange for an incentive, reward, or commission.
• Cross-Promotion Marketing: when partners promote each other to their particular audiences through a joint marketing campaign that promotes the other’s product/service.
• Sponsorships: when a brand publicly sponsors the second party in exchange for visibility and views. Sponsors can sponsor events, public figures like athletes or musicians, or content creators, their channels, or individual pieces of content like a specific YouTube video by a popular creator.
• Product Placements: when a clearly branded product is used in a TV show or movie and the scene places emphasis on the product or brand, ensuring that viewers see it being used by a beloved character in the show.
• Co-branding: when two brands come together to create a co-branded product or upgrade, like the Apple Watch Nike Edition.
• Content Marketing: when a brand has their product placed in content like blogs, videos, and social media posts to promote their products in a natural and relevant way.
• Licensing: when a brand allows another brand to make and market a product under its branding. For example, Netflix and Ben & Jerry’s “Netflix and Chill’d” ice-cream edition.

How to Choose the Right Partnership Marketing Partners

When you decide to give partnership marketing a go, take your time and find the right strategic partners – it will make all the difference to your experience, and the success of your partnership marketing!

According to Acceleration Partners, choosing the best strategic partners for your partnerships is essential. Look for partners that are complementary to your brand in terms of both their products/service s and their values . Aim to create relationships that will last, with partners that share your business and ethical values, as well as being a good fit for your products and your audience. 

Your partners will reflect on you, and you will reflect on them, so do your homework and choose them wisely!

Not everyone will make a great partner. But even if the people you connect with aren’t right choice for your partnership marketing, looking for partners can still be a productive exercise. Expanding your existing network and making new contacts that are relevant to your brand and marketing may lead to other valuable opportunities.  

Now let’s take you through some of the key steps of selecting the right marketing partner:

• Define Your Marketing Objectives

Before you start searching for a partner, make sure that you have clearly articulated what your brand wants to achieve through your potential business partnership .

Your objectives will inform the type of partnership marketing that will be the most beneficial for you. Choosing the right type of partner and right type of partnership collaboration will make a huge difference to the results you’re able to achieve. 

Once you have set up your partnership, you can assess whether the relationship is meeting these objectives and how you can improve things or change things as needed. 

Find a Company With Common Ground

This common ground must include a very similar audience to your company. This is very important, as this could lead to future problems if this is not clearly defined from the start. In essence, their target audience must be in the same sector and industry as your target audience.

Additional common ground includes having similar values to your company. This will ensure that you both can build on a similar foundation.

It is also worth offering products or services that are complementary to one another.

You can find potential partners for your partnership marketing through: 

• Google search 
• Social media searches and industry related hashtags 
• Online forums in your niche
• Business directories 
• Tradeshows and conventions 
• Networking events online and in person 
• Affiliate and influencer platforms and marketplaces 

Once you have selected some potential partners, research them before you reach out so that you can weed out any partners that will obviously be a poor fit. Once you have narrowed it down, find out who the right person to speak to is and reach out to them directly.

From there, focus on building a relationship that is mutually beneficial and be clear about the value you can offer them, as well as what you want in return.

Here are the next steps to follow, and what to consider when you’re choosing a partnership marketing partner, in more detail:  

Research, Research and More Research

And, you guessed it, more research! When it comes to finding a great partner, this is when research counts a great deal. Whatever a potential partner does in the future, will reflect either positively on negatively on your brand, so this is an important decision for you to make.

Start by reading up on all the reviews you can find of the companies that spark your interest. Then be sure to ask for references. Try to get an opinion from an outside third party on what they think of the partner you are planning to approach.

And finally, ask to see their buyer persona. It will also be an advantage if you have your own to provide to potential partners.

• Identify Any Potential Conflicts of Interest

Once you have found a company with more common ground than other companies, it is good to start identifying if there are any potential conflicts that may arise. For starters, avoid a brand that will result in direct competition to your brand.

You will also need to determine who would own particular leads? And how would the profits be shared? Make sure that all these matters are ironed out early on.

Define Fair Expectations, an Even Workload Spread and a Clear Agreement 

Make sure that you both clearly articulate the responsibilities for each partner and what the expected outcomes are for each of those responsibilities.

It’s no good being ‘wishy-washy’ when it comes to responsibilities, and each partner must receive an equal share. This means that both parties must input the same amount of time and resources to get their jobs done.

Partnerships of all kinds work best when there is a clear agreement between parties, that sets out who is responsible for what, timeframes, contingences for unexpected delays or roadblocks along the way, as well as what happens of either party fails to deliver what they’re responsible for, and how assets like contact lists, leads etc. will be handled when the partnership ends.  

• Play to Your Specific Strengths

While it is good to have an equal share of responsibilities, it is not necessary to split them right down the middle.

Simply make sure that each partner is able to use their particular expertise or strengths in the relationship. Both of you will be specialists in certain areas, so make sure you focus on those strengths unique to you.

• Develop a Feedback Loop

It’s important that a space is created where feedback can be provided. So ensure that you and your various stakeholders gather together on a regular basis to talk over how things are going.

It will also be good to give each stakeholder a turn to chair the meeting. Basically everyone needs to feel heard.

Define How Results Will Be Tracked and Measured

It’s important to identify and track your progress against your objectives as closely and accurately as possible. Decide which metrics will be measured, and how, ahead of time so that there can be no disagreement or dispute of the results down the line. 

Make sure that your goals are measurable and that you define how long you will track progress, and how often you will evaluate your progress. 

• Create that Personal Touch and Focus on Building a Relationship

While it is about business, it’s also about a personal relationship. Take the time to get to know your partners – who are they, what are their likes and dislikes? Their values? What’s their pet’s name?

This might sound odd, but it’s always worth having that personal connection when it comes to business. This might just be the glue that holds it all together!

SUMMARY: HOW TO CHOOSE THE RIGHT PARTNERS FOR PARTNERSHIP MARKETING

• Find a Company with Common Ground
• Do a Lot of Research
• Define Fair Expectations, an Even Workload Spread and a Clear Agreement

1 Partnership Marketing Case Study

Partnership marketing involves two entities working together so that they both benefit from the collaboration.

The purpose of marketing partnerships is to build brand awareness for both entities, increase sales/engagement and provide their target audience/s with additional value by joining forces.

Let’s take a look at a partnership marketing case study (and then some partnership marketing examples from brands you know) to see just how successful it can be: 

Case Study: Reebok Loyalty Affiliate Campaign Results in 161% (YoY) Revenue Increase

Despite an initial rise, fitness, and lifestyle apparel brand Reebok saw a marked drop in orders during the Covid-19 pandemic. To combat this and gain new customers, Reebok turned to Acceleration Partners , a leading partnership marketing agency.

Their objectives were to:

• Gain new customer revenue through a targeted campaign with a loyalty affiliate;
• Increase average order value (AOV) from new customers; and
• Engage previous customers to bolster lifetime value and brand loyalty.

Acceleration Partners developed a strategic two-week campaign with Cartera, a leading loyalty program provider that works strategically with banks and airlines.

Choosing Cartera and the type of partners they work with was a crucial component of the campaign, which proved to be incredibly successful.

With Cartera, Reebok was able to join forces with a major U.S. airline. The carefully targeted campaign included a limited-time bonus, where qualifying purchases of at least $100 with Reebok gave consumers 500 bonus points, which were applied as bonus miles for the airline.

Promoting the campaign included homepage placements on the airline’s homepage and a newsletter from Cartera announcing the Reebok bonus offer to all airline loyalty members.

While the campaign targeted just one airline, it created a halo effect that resulted in a 38% increase in revenue from other programs on Cartera.

Acceleration Partner’s approach revolved around strategically identifying a valuable media placement opportunity, precise audience targeting, and choosing the best loyalty affiliate partner for the campaign.

Each of these elements was carefully considered, and the solutions strategically selected, which lead to impressive results from just a two-week campaign:

• 161% increase in revenue YoY from Cartera
• 329% increase in clicks YoY from Cartera
• 143% increase in new customer revenue YoY from Cartera
• 49% increase in AOV YoY from Cartera

These results took Reebok back to, and surpassed their pre-pandemic order volume and revenue.

4 Successful Partnership Marketing Examples

As you can see from the case study above, partnership marketing done right can rapid drive growth and provide a significant bump in revenue, as well as set you up for long-term success with dynamic on-going partnerships. 

The best marketing partnerships are between brands that share an audience in terms of their audience’s values and desires, as well as demographics.

Here are some partnership marketing examples from popular brands you know (and maybe love) that really leveraged their shared audiences’ values and passions:

1. BMW and Louis Vuitton

The marketing partnership between BMW and Louis Vuitton is a great example of brand giants coming together for a joint purpose. Both of their types of customers travel frequently and strive for exclusivity, luxury and comfort, so what better way to target their audience than co-branding their retail products?

These two created a four-piece luggage collection, retailing for $20 000, which was designed to fit perfectly into the trunk of the BMW i8. This is a great example of an innovative marketing partnership that leveraged their shared audiences values and desires to cross-promote their core product offerings to a shared audience. 

2. AirBnb & Flipboard

I bet most of you have heard of Airbnb, but not as many will know about the social network aggregator, Flipboard. In this partnership marketing example , these two got together to create new content and in turn promoted each other to each of their (overlapping) audiences.

Thanks to their collaboration with Airbnb, Flipboard was able to greatly increase their number of users and Airbnb was able to generate valuable brand awareness, engagement and marketing content.  

3. H&M and Balmain

Over the years the Swedish retailer H&M have been known to collaborate with a number of different luxury fashion designers. Perhaps the best example is when they partnered with the Balmain clothing collection in 2015.

This collaborative clothing collection was launched onto the H&M website and their brick and mortar stores, which had queues that could be seen far and wide.

Every year H&M collaborates with these types of designer brands, allowing their customers to pay for designer clothing items at a fraction of the price. Now that’s a win win partnership!

By collaborating with a highly desirable designer/brand, H&M was able drive a massive sales by using the desirability of Balmain products from consumers who would not normally be able to afford or access such a high-end brand.

Balmain benefitted from a huge amount of awareness and buzz around their brand that reached H&M’s huge audience of people who value high-fashion brands.  

4. Red Bull and GoPro

Back in 2012, when the novelty of GoPro was a really big deal, they partnered with Red Bull to support Australian skydiving legend, Felix Baumgartner. Here the two brands collaborated to capture his record-breaking jump from a 24 mile high balloon.

GoPro: Red Bull Stratos – The Full Story :

This turned out to be quite the enthralling take, captured on GoPro, and both brands received a great deal of exposure through this partnership.

These partnership marketing examples demonstrate how brands can join forces and generate huge value in terms of brand awareness, engagement, anticipation/buzz, content marketing, user generated content AND sales!

9 Great Partnership Marketing Benefits

There are many significant benefits to partnership marketing and here are some of them:

1. Branching into New Markets

Partnering with another brand that has a presence in a particular region, area or niche, will enable you to reach a new market, that you wouldn’t have been able to reach before.

This opens up new opportunities for growth and greater productivity for your brand.

You can also sit back and enjoy the benefits of a customer base that will more easily trust your brand, due to the trust they already have for your partner.

You will be marketing to an audience that will already be interested in the kinds of things you offer. This can maximize your marketing efforts, with the least amount of input.

2. Providing Fresh Perspectives

By working with a marketing partner, you will be exposing yourself and your team to some different and new outlooks on marketing.

Perhaps there are a few gaps that you might have missed that need improvement? Or maybe there’s something completely out of the ordinary that you hadn’t thought of before?

The great advantage of partner marketing is that each partner can use it as an opportunity to learn from each other and to gather wisdom from each other’s strengths and weaknesses.

3. More Cost-effective than Traditional Marketing Channels

It’s worth keeping in mind that the industry is moving closer to a pay-per-performance model, and away from a pay-per-ad and impression model.

So in the case of partnership marketing, it will now be easier to measure your ROI based on how a particular post performs, as opposed to measuring social media metrics, such as likes, shares and comments etc. This will be more relevant to the affiliate partnership marketing strategy.

For some partner strategies a swap can also be included, which can save costs and benefit both partners.

Partnership marketing also requires less financial risk on your part, as only a small fee or commission will be required. This will be more relevant to the affiliate type of partnership marketing.

4. Provides You with a Support System

It is comforting from time to time to know that you are not alone in the marketing game!

When you succeed, your partner succeeds with you and this just highlights how mutually beneficial this type of marketing relationship is.

The true benefit comes when you find a partner who is open and communicates clearly with you from the start.

5. Targeting Customers at the Ideal Time

Through cross-promotion, you are more likely to be noticed when a customer makes a purchase from your partner and stumbles across your brand at the same time.

The timing couldn’t have been more perfect!

For example, when driving with Uber you can tune into Spotify and listen to songs through them while driving. And when booking flights, you might also notice a hotel ad popping up and recommendation a stay with them near your destination.

The opportunities are endless!

6. Delivering Added Value to Your Brand

When partnering with a trusted brand, you will be adding greater value to your existing brand.

Whether it’s through developing new content, making necessary improvements or doing a content swap, customers are more likely to take notice and to become more attracted to your brand.

It can only be beneficial when you open up new avenues of interest and strive to enrich your brand even more than before.

7. Building Your Brand Identity

Partnerships open up the opportunity of brand association.

For smaller brands, partnering with a larger brand means they will be able to reach a much wider audience. On the flip side, a larger brand can benefit by reaching a more specific, niche audience, by partnering with a smaller brand.

It’s through these types of partnerships, that customers might begin to associate better with your brand, if they see you partnering with a unique or more popular brand.

8. Providing Unique and Innovative Solutions

Partnership marketing is a great way for two complementary products/services to join forces and provide an innovative new solution. By drawing on each other’s strengths they can provide a more comprehensive product/service, or package, which often leads to the development of an entirely new solution. 

9. Growth and Increased Revenue 

We have talked a lot about the more indirect benefits of partnership marketing but biggest benefit (like all other forms of marketing) is increased revenue and growth.

Strategically harnessing the power of partnerships and collaborations allows you to reach more people in your target audience, generate leads, and close sales. All while giving you all the less direct benefits, like brand awareness and improved trust, AND costing you very little!  

SUMMARY: THE BENEFITS OF PARTNERSHIP MARKETING ARE:

• Branching into New Markets
• Providing Fresh Perspectives
• More Cost-effective than Traditional Marketing Channels
• Provides You with a Support System
• Targeting Customers at the Ideal Time
• Delivering Added Value to Your Brand
• Building Your Brand Identity
• Providing New and Innovative Solutions 
• Growth and Increased Revenue 

3 Top Partner Marketing Software to Use

What is partnership management software?

Partnership management software is used to track sales and affiliates through a variety of channels, as well as streamline communication between partners. It also allows you to see an overview of your partners and their performance so you can continually optimize your marketing and improve your partnerships. 

Essentially, it gives you everything you need for simple and effective partnership relationship management (PRM), which includes all the activities and strategies used to manage your partners and your partnership marketing as a whole. 

Partnership management platforms , on the other hand, are online platforms and marketplaces where you can search and connect with potential partners. These are especially useful for finding affiliates and influencers to partner with. 

There are a huge number of partnership management software tools out there!

It can be daunting and time consuming to sift through all the options to find the best ones, which is precisely why we have selected three of the best partnership marketing software to review here:  

1. Tapfiliate

Tapfiliate is a customizable, cloud-based Affiliate Tracking Software that allows you to develop and track your affiliate marketing campaigns. You can successfully automate a number of tasks, such as tracking, managing commissions and marketing across different levels.

You will also be happy to know that Tapfiliate can be integrated with over 30 different e-commerce and digital marketing platforms. It is also very easy to implement for those who are not familiar with management software.

• Simple to set up and manage
• Very responsive customer service
• Can be easily integrated with different platforms
• 14 day free trial available
• Can only support a limited number of languages
• A bit pricey
• A free version of the software is not available

Pricing: Starting at 89$/month

P2P Score: 4.7/5

Website: tapfiliate.com  

2. Post Affiliate Pro

Post Affiliate Pro is one of the pioneers in affiliate software, used by many e-commerce websites and online stores. This great software allows you to easily manage and engage with your affiliate partners . You can also monitor a number of tasks, such as commission payouts, affiliate automation and different online payment options.

In addition, you will have access to over 170 major Content Management Systems (CMS), such as Stripe and PayPal, with WordPress and Shopify also included.

• Provides a great affiliate tracking system
• User-friendly for managing affiliates
• Flexible and customizable user interface
• Allows for detailed reports and data analysis
• Responsive and engaging customer service
• Supports a number of different languages
• A bit on the pricey side

Pricing: Starting at 97$/month up to 477$/month

Website: postaffiliatepro.com

3. LeadDyno

LeadDyno is a user-friendly affiliate management platform that provides great support for running successful affiliate marketing campaigns. The system is easily integrated with third-party websites and platforms, which is a huge plus when needing a smooth workflow.

Other huge attractions include email automation, conversion tracking, payout management and detailed reporting functions.

• Provides a long 30 day trial for users
• Very simple to sign up and use features
• Easy for influencers to use
• Easy to integrate with social media platforms and e-commerce stores
• Poor customer service

Pricing: Starting at 49$/month up to 79$/month

P2P Score: 4.5/5

Website: leaddyno.com

Final Thoughts on Partnership Marketing – Where to From Here?

Partnership marketing includes a large number of different marketing channels and strategies. Done right, it can lead to massive growth and increased revenue for your business, as well as improved brand awareness, recognition, trust and credibility.

Finding the right partners, and choosing the right type of partnership marketing for your objectives is critical for success.  

Start by finding a partner with the same brand positioning – such as having a similar type of audience and then check whether their values match up to yours.

Then reach out and start the conversation with brands that stand out to you the most. If nothing comes of it today or tomorrow, either way, you would have met some other brands in a similar industry, and you would have made some great, new connections.

Using an agency can help you get off on the right foot and establish your partnership marketing strategies and programs.

Agencies are not always an option, but if you’re looking for experts to help you with partner marketing, check out Acceleration Partners – a specialist, innovative and an award-winning partner marketing agency, that always gets it right. 

Ready to find your ideal marketing partners? Check out our expert marketing guides on affiliate marketing, loyalty marketing, influencer marketing and more! 

Frequently Asked Questions

What is partnership marketing.

Partnership marketing is a collaborative relationship that is formed between two or more parties, in which they help each other to reach their unique marketing and business objectives. Take a look at our comprehensive guide on how to set up a successful partnership marketing strategy for your business.

What are the main partnership marketing types?

There are many types of partnership marketing strategies, but the common types include affiliate marketing, distribution partnership, influencer marketing, sponsorships, and cross promotion. For a complete understanding on how each of these function, go and check out our full partnership marketing article.

What are the best partnership marketing software tools?

The best tools to help manage and monitor a partnership marketing program, are Tapfiliate, Post Affiliate Pro and LeadDyno. If you're interested in seeing what makes these so great and how to effectively use them, go and see our complete partnership marketing article.

What is an example of partnership marketing?

There are many examples of partnership marketing that we see and participate in every day, such as influencer marketing, content marketing, and loyalty marketing. One well-known partnership marketing example is when BMW and Louis Vuitton collaborated to create and promote an LV luggage set that was designed to fit perfectly into the trunk of a popular BMW model. Check out the full guide for more examples of partnership marketing and a detailed partnership marketing case study.

What is a partner marketing platform?

Partnership marketing platforms are online platforms and marketplaces where you can search, find and connect with potential partners for your partnership marketing. They are most frequently used to find affiliates and influencers. Check out the full guide to learn more and find out what the difference is between a partnership marketing platform and partnership marketing software.

Streamline Marketing: What is Partnership Parketing

BluLeadz: Partnership Marketing Types and Benefits

Business2Community: Main Types of Partnership Marketing 

Woodpecker: How Does Cross-promotion Work

Cobloom: How to Choose the Right Partner 

BluLeadz: Great Examples of Co-marketing

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Partnership Case Study

Niagara adapts case study: an interview with dr. jessica blythe, what qualities or ingredients are most important for collaboration to succeed.

Inclusion, trust, and mutual respect are critical for successful interdisciplinary collaboration (Blythe & Cvitanovic, 2020). Research is showing that these feelings are essential for building effective interdisciplinary research teams and organizations (Ledford et al., 2015). Critically, qualities of trust and respect are vital for nurturing innovative solutions (Blythe et al., 2017). In general, people do not feel safe sharing innovative ideas unless they are among trusted colleagues.

Strong leadership is another essential quality of successful collaboration. This quality can be closely linked to the first. For example, in reflecting on more than a decade of collaborative water research, Brown et al. (2015) attribute successful collaboration to leaders who nurtured empathy and respect between team members. Female leaders may be particularly well suited to fostering collaborative environments built on inclusion, trust, and mutual respect. For example, Nielsen et al. (2018) recently found that gender diversity can drive scientific discovery. They attribute the boost in innovation to the cognitive diversity associated with gender balanced teams. They describe cognitive diversity as the varied ways in which women frame problems, which can drive creative solutions for complex challenges (Nielsen et al., 2018).

Finally, clear and shared goals are essential for successful collaboration. Joint framing of the purpose and objectives of a partnerships enables a successful process (Lang et al. 2012). This phase can consist of the co-identification and description of the real-world problem, the joint formulation of research objectives, the co-design of a conceptual and/or methodological frameworks, and the building of a collaborative research team (Lang et al., 2012).

What qualities or ingredients cause collaboration to go horribly wrong?

Managing expectations is very important. Without clear and shared expectations or expected outcomes, partnerships may be set up for disappointment. You can mitigate these risks by transparent about all aspects of the partnership. For example, clear memorandums of understanding (MOUs) can be a useful tool to manage expectations. Before beginning a partnership, conducting a survey with partnerships about expectations can be another useful way to understand what each partner is hoping to achieve. Plummer et al. (2021) identify four essential inputs for partnerships: financial resources, human resources, motivations for partnership, and transparency. These attributes are a useful touch point for avoiding miscommunications or conflict associated with poorly managed expectations.

Building Sustainable Communities: Collaboration Copyright © 2022 by Ryan Plummer; Amanda Smits; Samantha Witkowski; Bridget McGlynn; Derek Armitage; Ella-Kari Muhl; and Jodi Johnston is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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Case Studies: Developing Collaborative Supplier Partnerships

Case studies.

Dell Computers Eric Scott Limited Volkswagen Brazil

h2. Dell Computers ( 27 )

Early on Dell Computers recognized the benefits of collaborative supply chain relationships and adopted the practice while developing its “Dell Direct Model” in 1995. This innovative model of efficiency included something the computer industry had never experienced: a high velocity, low cost distribution system with direct customer relationships and build–to–order manufacturing. By instituting collaborative supplier relationships, Dell Computers was able to achieve significant cost savings and maintain a competitive advantage over competitors for several years.

To accomplish this, Dell first pared down its supplier companies from 204 to 47. Then, in order to operate on a just–in–time ( JIT ) inventory basis, these suppliers warehoused their components only 15 minutes from the Dell factory. This JIT inventory system decreased inventory costs and led to a 6% profit advantage in components which was passed along to consumers, while reducing inventory from 30 to 13 days- well ahead of the industry average at the time of 75 to 100 days. Other advantages of Dell’s JIT system included easier customization of computers to customers’ exact specifications, lessened likelihood of obsolete raw materials, ability to adjust production levels to meet demand, and a finished product ready for shipment just 36 hours after an order was placed.

After a computer was assembled, it was sent to one of Dell’s many contracted shippers. In yet another move to decrease inventory, lower costs, and increase efficiency, Dell had these shippers house the monitors for their computer systems. By email, Dell would notify the appropriate shipper that a system was ready and at the same time the shipper would schedule the monitor for concurrent delivery to the customer. This resulted in a savings of $30 in freight costs per monitor, resulting in another way that Dell could pass on savings to consumers.

Integrated supplier and distributor networks were instrumental in the success of Dell Computers. By using a JIT inventory system, Dell’s inventory turnover time was reduced by 57% and production space expanded due to the decreased storage area needed for inventory. Without these relationships, Dell would not have been able to support a 50+% growth rate for 3 consecutive years that lead to $12 billion in annual sales by 1997.

h2. Eric Scott Limited ( 28 )

As a small leather-goods manufacturer, Eric Scott Limited believes in improving supply chain operations through collaboration with suppliers and customers. By switching from a home-grown IT system to Made2Manage Systems’ VIP enterprise portal solution in 1999, Eric Scott Limited has been able to enhance communications with its partners both up- and down stream. Implementation of the system required overcoming suppliers’ issues before the advantages could be reaped.

One major concern of Eric Scott Limited was the protection of their customers’ data and information. To ensure customer privacy, the two companies worked out a sort of “hybrid hosting” where the collaboration servers are hosted by Made2Manage and the customer data is kept behind Scott’s firewall. This managed gateway approach allows for a relatively high degree of collaboration between the two businesses.

An advantage of the Made2Manage system was the ability it offered Scott to communicate through electric data interchange ( EDI ) with customers and suppliers. Orders come in by EDI where the Made2Manage system schedules them for manufacture and shipment and then sends notification to the customer. Also, this real time data is available on the portal where customers can access the site at any time to check on the status of their orders and pay their invoices on line.

Another benefit of the VIP software is that the system portal provides a collaborative forum for the suppliers. This allows suppliers to check on inventory status with the company and have pre-set reorder points for shipments. The portal also permits customers to exchange virtual design documents and store them, thereby reducing prototypes and the entire timeline from the product’s conception to its delivery.

Collaborative relationships managed through Made2Manage Systems’ software and technology allowed a small company like Eric Scott Limited to add big value in dealings with both suppliers and customers. As Scott expanded into new markets, VIP enterprise portal solutions offered them opportunities to provide additional services around product distribution. From managed gateways and forums for reordering and design development to EDI capabilities that schedule manufacture and shipment of orders, send customer notifications, provide 24 – hour online order checking and invoice payment options, Eric Scott Limited’s adoption of partnership collaboration techniques and use of technology have ensured benefits for all involved.

h2. Volkswagen Brazil ( 29 )

In 1997, Volkswagen (VW) implemented the modular consortium concept of supply chain management at its new assembly complex in their Brazilian plant. In order to for this concept to be successful, VW first had to drastically reduce its number of suppliers from 400 to only 8. Then, these 8 suppliers were invited to locate their bases of operations at the VW Brazil plant where they were provided with their own offices and staffs. In addition, VW asked them to each invest an additional $50 million in their respective modules. For agreeing to this investment and sharing of risk, the partners were guaranteed long-term contracts from 5 to 15 years.

At the facility, seven modules are sequentially integrated with each partner occupying a section of the plant and taking full responsibility for the quality control and mounting of complete assemblies. VW approves the final vehicle and the partners only receive payment on this completely finished product, and not on the individual parts as is the normal industry custom. By basically outsourcing the assembly operation, VW not only reduces its assembly labor costs, but is able to focus on logistics, engineering, quality assurance, and customer service.

This type of partnership has presented unique challenges for VW and the supplier partners to overcome. A plan of daily meetings, constant communication of all the partners, and the integration of 52 information systems providing immediate data access is used to coordinate their many activities. In order to prevent conflicts between the different staffs, wages and benefits are the same and all employees wear identical uniforms featuring a VW logo and their firm’s logo. Finally, a master craftsperson that takes personal responsibility for the vehicles performs final tests and conduct a pre-delivery functional audit to ensure quality standards and maintain conformity within the production process.

Although implementing the modular consortium has produced many challenges, the benefits are noteworthy. By introducing the modular concept, VW’s overall costs are down 15 – 25% and flexibility has increased due to the small number of suppliers. Also, individual customization of orders is made quicker through increased communication and easier decision making. Most importantly, gain sharing rewards of reductions in product defects and order fulfillment times, and improvements in on-time delivery and product performance have been seen throughout the plant. The success of this venture was made possible through planning, communication, and hard work to ensure quality standards – now VW and its supplier partners are reaping rewards through increased revenues.

• Supplier Partnerships

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Case studies - inspiring examples of what’s possible through partnering

The scale, complexity and interconnectedness of the challenges we face mean we need to work with new and different partners, and in new ways. This is a collection of case studies showing the breadth of partnerships models, what partnering looks like in practice and what’s possible to achieve by reimaging how we work together.

Case studies

Greening australia and woodside partner for native biodiversity.

Greening Australia’s years of experience in landscape restoration, partner with Woodside’s capacity and knowledge in developing projects at scale, to unlock barriers to a sustainable carbon market.

• More about Greening Australia and Woodside partnership case study

10 Deserts Project

The 10 Deserts Project is an Indigenous-led partnership across Australia’s desert country that aims to build the environmental resilience of Australia’s deserts, improve Indigenous social and economic well-being and develop a strong Indigenous voice for the desert.

• More about 10 Deserts Project case study

Warru recovery program

This partnership brings together contemporary science, practical on-ground threat management and traditional Anangu ecological knowledge to recover warru populations.

• More about Warru case study

Australia's first road built with soft plastics, glass and toner

Downer, Hume City Council, Close the Loop, Sustainability Victoria and RED Group have been working in partnership to build the first ever Australian road with soft plastics, glass and toner.

• More about this case study

Department partners with Australian Environment Grantmakers Network on donation trends

‘A Decade of Donations for the Environment’ report was produced in partnership, as a means of supporting the information needs of funders, members and the wider community, and highlights the work being done to protect our environment.

• Esther Abram, giving Green Manager from AEGN, shares her experience of partnering
• More about Department and AEGN partnership case study

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Case Study United Kingdom

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Case Studies: Lessons from Public-Private Partnerships

07 Apr Case Studies: Lessons from Public-Private Partnerships

America must address its infrastructure needs—transportation, water, power and energy, and civic structures—to meet the demands of the next generation.

The task is daunting, especially in an era of fiscal constraint, and to accomplish it public officials must think creatively about how to deliver infrastructure more efficiently and cost-effectively. One promising approach is to partner with the private sector in financing and delivering infrastructure projects.

In order to increase understanding and consideration of private-public partnerships (P3s) among public sector leaders, the Bipartisan Policy Center analyzed a number of P3 projects. We have laid out important lessons learned from these projects for public officials considering a P3 approach as well as a few core principles for success, drawing from the experiences of public and private partners across the country.

Explore the case studies below or download the full set of projects . To view the map legend, simply select the icon in the top-left corner.

Bridging the Gap Together: A New Model to Modernize U.S. Infrastructure

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With $3 trillion needed for this infrastructure over the next decade, states, cities, counties and other public and private providers of these critical services must continue their important role, and the federal commitment to infrastructure must be restored. Further, with respect to broadband, federal decision-makers should continue to work in partnership with the private sector and states to foster infrastructure deployment in remaining unserved areas.

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Partnership Case Studies Samples For Students

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Answer 1) Partnership is a business organization with two or more owners who agree on sharing profits at an agree ratio but at the cost of unlimited liability. Apart from profits, they must agree on the appropriate management structure also. Following are some pros and cons of a partnership firm:

- It is easy to set up - It offers diversified decision making process - Profits fo the firm are taxed only once as onwer’s income

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This section highlights all those successful strategies which Wal-Mart could pursue in future as these strategic decisions have proved to be fruitful for the company which are discussed as follows:

Joint Venture in Mexico

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3 of the Must-Know Partnership Law Cases of 2021

In this alert, we summarise three of the most notable and interesting Partnership and LLP law cases heard by the UK courts in 2021, with some practical commentary on how these cases might affect LLPs and partnerships, and their members and partners.

1. Dixon Coles and Gill (a firm) v Right Reverend, Nicholas Baines, Bishop of Leeds and another [2021] EWCA Civ 1097

Summary of case

The Court of Appeal held that innocent partners in a firm of solicitors are not always liable to former clients of the firm for losses caused by the acts of a fraudulent partner.

One of three individuals carrying on a solicitor’s partnership, Partner C, had been misappropriating funds from the firm’s client account for many years. Partners A and B were entirely innocent and unaware of the misappropriation. Approximately three years after discovery of the fraudulent conduct, proceedings were issued against all three partners by a former client of the firm, on the basis that they were trustees of the funds that the client had paid into the client account of the firm and which Partner C had misappropriated. Specifically, the former client relied upon sections 10 (liability of the firm for wrongs) , 11 (misapplication of money or property received for or in custody of the firm) and 12 (liability for wrongs joint and several) of the Partnership Act 1890.

Partners A and B sought to defend claims in relation to certain losses on the basis that claims had been commenced after expiry of the relevant limitation period. The key issue related to whether the innocent partners could rely on sections 21 (1) and (3) of the Limitation Act 1980 (“LA”), which provide as follows:

(1) No period of limitation prescribed by this Act shall apply to an action by a beneficiary under a trust, being an action –

(a) in respect of any fraud or fraudulent breach of trust to which the trustee was a party or privy; or

(b) to recover from the trustee trust property or the proceeds of trust property in the possession of the trustee, or previously received by him and converted to his use.

(3) Subject to the proceedings provisions of this section, an action by a beneficiary to recover trust property or in respect of any breach of trust, not being an action for which a period of limitation is prescribed by any other provision of this Act, shall not be brought after the expiration of six years from the date on which the right of action accrued.

The partners argued that they were not “party or privy” to Partner C’s misconduct. The Court of Appeal agreed that the innocent partners were not “party or privy to” the misconduct, and that they could therefore rely on section 21 of the LA as a defence to claims against them in respect of monies appropriated by Partner C more than six years before the commencement of litigation.

Practical takeaways

The Court of Appeal’s decision will offer some reassurance to innocent partners facing claims from former clients because of a fellow partner’s misconduct, to which they are not party or privy. It should also serve as a useful reminder to those advising on claims to be brought against individual partners of a partnership that a delay in issuing proceedings may enable innocent partners to avoid liability to a certain extent by relying on relevant provisions of the LA.

2. Re Bell Pottinger LLP, Secretary of State for Business, Energy and Industrial Strategy v Geoghegan and others [2021] EWHC 672 (Ch)

The High Court held that members of an LLP, who were not members of the LLP’s management committee, could potentially be liable to face disqualification proceedings under the Company Directors Disqualification Act 1986 (“CDDA”).

The Secretary of State for Business, Energy and Industrial Strategy (“Secretary of State”) sought disqualification orders against three members of former PR Agency, Bell Pottinger LLP (“Bell Pottinger”), which went into liquidation in September 2019, on the ground that they were not fit to be concerned with the management of a company or an LLP. Only one of the members had been a member of Bell Pottinger’s management committee. The other two members tried to argue that the CDDA did not apply to them as they were not members of the management committee and were not involved in its management.

It was held that Parliament intended to “ cast a wide net ” and, therefore, that potential liability to face disqualification proceedings was not limited to members on the management board or at a level equivalent to a director in a company. The Court also confirmed that the conduct relied upon for disqualification could be anything done in their capacity as an LLP member.

Some may view this as a harsh decision, given the potential exposure to disqualification faced by members of an LLP who do not sit on the management committee of an LLP and are not otherwise concerned or authorised to deal with the management of the LLP. However, it serves as a reminder that those who take up positions as members of an LLP and who benefit from limited personal liability for loss and damage caused to third parties by the LLP, should reasonably be expected to be held to high standards of behaviour.

3. Tribe v Elborne Mitchell LLP [2021] EWHC 1863 (Ch)

The High Court held that, when deciding how to allocate profits to members of an LLP under the terms of an LLP Deed, management need to act rationally.

The partner concerned claimed that he was not awarded a fair profit share in his last two years at the firm after more than 25 years of service. The court agreed that the principles developed in Braganza v BP Shipping Ltd Braganza v BP Shipping Ltd [2015] UKSC 17, concerning the exercise of discretionary powers, applied to the senior partner’s decision to make recommendations as to allocations among the partners. This meant that, in making his recommendations, the senior partner had been duty-bound not to “ take into account irrelevant matters or ignore relevant ones ”. His recommendations could not be “ outside the range of reasonable proposals that might be made in the circumstances ”. Indeed, in this case, the court found that the profit allocation had been within the range of proposals that it was reasonable for the senior partner to make.

The High Court’s decision confirms that members of an LLP, particularly those exercising management powers, will be held to a particular standard when allocating profits and cannot act capriciously or irrationally in the decision-making process. However, it also shows that following a reasonable and explicable process should make it difficult to challenge any ultimate decision as to profit allocation. Those exercising discretionary powers in making recommendations and/or decisions regarding the allocation of profit (or indeed other discretionary decision making regarding LLP members such as, for example, equity partner promotions or partner suspension or exits), would be well advised to consider the basis of previous decisions and clearly document the basis of their current decision and rationale, setting out a non-exhaustive list of the range of relevant matters to be taken into account and irrelevant factors to be ignored in the exercise of their discretionary powers.

If you have any questions arising from this alert, or require specific legal advice in relation to similar issues, please contact Pooja Dasgupta (Associate), Zulon Begum or Clare Murray (Partners), who specialise in partnership issues for partnerships, LLPs, partners and LLP members. Please click   here to see the overview of our market-leading Contentious and Non-Contentious Partnership Practice.

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RELATED CONTENT

Partnership grant - MRC

Case studies.

MRC has provided partnership grant case studies that are examples of successful grants and highlighted why they were successful.

Case study 1: Towards a collaborative computational project for electron cryo-microscopy (CCP-EM)

Understanding how cells work is vital to combating disease. Electron cryo-Microscopy (cryo-EM) provides useful information on how molecules in a cell interact with each other and how they are affected by their location. Cryo-EM relies on specialist software for processing and interpreting experimental data. However, the provision of existing software in this area is patchy and fragmented, making it difficult for scientists to access and use the technology.

To address this issue, a UK partnership of software developers and users is being brought together to establish a Collaborative Computational Project (CCP-EM). Such an initiative for the UK cryo-EM community is completely new. It aims to coordinate scientific efforts among UK groups that are active in the field of cryo-EM, and to support both the users and developers of cryo-EM software. Acting in a partnership will not only lead to the improved provision and use of software within the cryo-EM community, but it will also facilitate new work in this expanding field.

This grant was successful because it:

• provides a multi-disciplinary collaborative partnership between diverse groupings of researchers (computer scientists and structural and cellular biologists)
• provides computational support for the increasing number of structural and cellular biologists using cryo-Electron Microscopy (Cryo-EM); a technology which has seen a dramatic rise in popularity due to recent technical advances
• builds on existing investments – the UK has also benefited from a recent nation-wide investment in cryo-EM infrastructure, including expansion of the national facility; Electron Bio-Imaging Centre (eBIC).
• strengthens the research capacity of the community by providing open source, cutting-edge software to facilitate and enhance the processing of experimental data; making it easier for new researchers to enter the field and enable the UK to remain at the forefront of their field
• provides high-value community support through the dissemination of information and training on available software, needs-led improvement in software, help desk support, regular workshops and courses, and annual symposia.

Read more about the CCP-EM project on Gateway to Research .

Case study 2: Childhood arthritis response to treatment consortium (CHART): partnership to define stratified medicine tools for childhood inflammatory arthritis

Juvenile idiopathic arthritis (JIA) is a rare but serious chronic inflammatory rheumatologic disease. Timely treatment of this disease is essential; however, current drug therapy is based on a ‘wait and see’ method, using a variety of different drugs, one after the other, with no way of predicting a patient’s responsiveness to the treatment.

A new MRC partnership grant will establish the Childhood Arthritis Response to Treatment consortium (CHART), uniting the UK’s leading investigators in JIA translational research in order to improve understanding of treatment responses in patients suffering with childhood arthritis. Prior to this grant, UK centres studying JIA had no formal mechanism to work together. CHART will enable better evaluation of existing clinical datasets and protocols, analysis and sharing of data within a common platform, and standardisation of datasets, measurements and protocols.

Standardisation of data sets and protocols will also enable the maximal recruitment of patients to existing cohorts. The CHART consortium aims to include both international and industry partners in the future and will provide an evidence-base in order to improve treatment choices for sufferers of JIA.

• addresses an important area of unmet clinical need
• offers a focused remit with well-defined objectives to standardise protocols and data collection and provide a harmonised resource for both retrospective and prospective samples
• provides strong UK-wide support through collaboration/project partners, including clinicians, researchers, industry, and patients
• has a strong justification of resources, with costs primarily to support travel, consortium meetings, and core staff (a partnership coordinator and a data manager) plus resource to set up the data platform, manage the data, and provide appropriate data security
• provides clear long-term goals for the outcome of the partnership and future research funding – predictors of response to medication to inform treatment stratification in JIA.

Read more about the CHART project on Gateway to Research .

Case study 3: Building multi-site clinical research capacity in magnetoencephalography (MEG)

The non-invasive neuroimaging technique Magnetoencephalography (MEG) is used to directly investigate neuronal activity in the brain. It has many advantages over other neuroimaging methods including improved time resolution and spatial discrimination, and is a robust technique with which to study brain activity in medical conditions such as epilepsy and schizophrenia. However, the clinical research capacity of MEG is currently underdeveloped in the UK.

This MRC partnership grant will bring together MEG centres in the UK, in order to develop training programmes and increase critical research mass in the area of MEG. This multi-centre partnership will consist of academic networking events and stimulation of research collaborations, training schemes and PhD studentships. It will also involve the establishment of standardised protocols, common data analysis approaches, and integration and sharing of data from multiple sites and systems. Setting up this collaborative network will advance the UK’s clinical research output and international competitiveness in Magnetoencephalography.

• offers new collaborative activity to build clinical MEG research capacity in the UK
• builds on existing investments by universities, the research councils and other funders in MEG in the UK
• provides strong UK-wide support with all 8 MEG sites in the UK participating in the collaboration
• exploits existing resources to develop common analysis tools and standardised protocols, which will provide a platform for further applied clinical research
• provides important capacity building activities, including establishment of infrastructure required for data sharing, exchange of personnel and training of eight PhD students
• offers good value for money with participating centres subsidising part of scanning costs
• shows potential for high impact – it could open up new clinical applications and increase the number of patients who would benefit from the technique/non-invasive medical imaging.

Read more about the MEG project on Gateway to Research .

Last updated: 2 January 2024

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47 case interview examples (from McKinsey, BCG, Bain, etc.)

One of the best ways to prepare for   case interviews  at firms like McKinsey, BCG, or Bain, is by studying case interview examples. 

There are a lot of free sample cases out there, but it's really hard to know where to start. So in this article, we have listed all the best free case examples available, in one place.

The below list of resources includes interactive case interview samples provided by consulting firms, video case interview demonstrations, case books, and materials developed by the team here at IGotAnOffer. Let's continue to the list.

• McKinsey examples
• BCG examples
• Bain examples
• Deloitte examples
• Other firms' examples
• Case books from consulting clubs
• Case interview preparation

Click here to practise 1-on-1 with MBB ex-interviewers

1. mckinsey case interview examples.

• Beautify case interview (McKinsey website)
• Diconsa case interview (McKinsey website)
• Electro-light case interview (McKinsey website)
• GlobaPharm case interview (McKinsey website)
• National Education case interview (McKinsey website)
• Talbot Trucks case interview (McKinsey website)
• Shops Corporation case interview (McKinsey website)
• Conservation Forever case interview (McKinsey website)
• McKinsey case interview guide (by IGotAnOffer)
• McKinsey live case interview extract (by IGotAnOffer) - See below

2. BCG case interview examples

• Foods Inc and GenCo case samples  (BCG website)
• Chateau Boomerang written case interview  (BCG website)
• BCG case interview guide (by IGotAnOffer)
• Written cases guide (by IGotAnOffer)
• BCG live case interview with notes (by IGotAnOffer)
• BCG mock case interview with ex-BCG associate director - Public sector case (by IGotAnOffer)
• BCG mock case interview: Revenue problem case (by IGotAnOffer) - See below

3. Bain case interview examples

• CoffeeCo practice case (Bain website)
• FashionCo practice case (Bain website)
• Associate Consultant mock interview video (Bain website)
• Consultant mock interview video (Bain website)
• Written case interview tips (Bain website)
• Bain case interview guide   (by IGotAnOffer)
• Bain case mock interview with ex-Bain manager (below)

4. Deloitte case interview examples

• Engagement Strategy practice case (Deloitte website)
• Recreation Unlimited practice case (Deloitte website)
• Strategic Vision practice case (Deloitte website)
• Retail Strategy practice case  (Deloitte website)
• Finance Strategy practice case  (Deloitte website)
• Talent Management practice case (Deloitte website)
• Enterprise Resource Management practice case (Deloitte website)
• Footloose written case  (by Deloitte)
• Deloitte case interview guide (by IGotAnOffer)

5. Accenture case interview examples

• Case interview workbook (by Accenture)
• Accenture case interview guide (by IGotAnOffer)

6. OC&C case interview examples

• Leisure Club case example (by OC&C)
• Imported Spirits case example (by OC&C)

7. Oliver Wyman case interview examples

• Wumbleworld case sample (Oliver Wyman website)
• Aqualine case sample (Oliver Wyman website)
• Oliver Wyman case interview guide (by IGotAnOffer)

8. A.T. Kearney case interview examples

• Promotion planning case question (A.T. Kearney website)
• Consulting case book and examples (by A.T. Kearney)
• AT Kearney case interview guide (by IGotAnOffer)

9. Strategy& / PWC case interview examples

• Presentation overview with sample questions (by Strategy& / PWC)
• Strategy& / PWC case interview guide (by IGotAnOffer)

10. L.E.K. Consulting case interview examples

• Case interview example video walkthrough   (L.E.K. website)
• Market sizing case example video walkthrough  (L.E.K. website)

11. Roland Berger case interview examples

• Transit oriented development case webinar part 1  (Roland Berger website)
• Transit oriented development case webinar part 2   (Roland Berger website)
• 3D printed hip implants case webinar part 1   (Roland Berger website)
• 3D printed hip implants case webinar part 2   (Roland Berger website)
• Roland Berger case interview guide   (by IGotAnOffer)

12. Capital One case interview examples

• Case interview example video walkthrough  (Capital One website)
• Capital One case interview guide (by IGotAnOffer)

13. Consulting clubs case interview examples

• Berkeley case book (2006)
• Columbia case book (2006)
• Darden case book (2012)
• Darden case book (2018)
• Duke case book (2010)
• Duke case book (2014)
• ESADE case book (2011)
• Goizueta case book (2006)
• Illinois case book (2015)
• LBS case book (2006)
• MIT case book (2001)
• Notre Dame case book (2017)
• Ross case book (2010)
• Wharton case book (2010)

Practice with experts

Using case interview examples is a key part of your interview preparation, but it isn’t enough.

At some point you’ll want to practise with friends or family who can give some useful feedback. However, if you really want the best possible preparation for your case interview, you'll also want to work with ex-consultants who have experience running interviews at McKinsey, Bain, BCG, etc.

If you know anyone who fits that description, fantastic! But for most of us, it's tough to find the right connections to make this happen. And it might also be difficult to practice multiple hours with that person unless you know them really well.

Here's the good news. We've already made the connections for you. We’ve created a coaching service where you can do mock case interviews 1-on-1 with ex-interviewers from MBB firms . Start scheduling sessions today!

The IGotAnOffer team