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ISO 9001:2015 Case study: Context of the organization as a success factor in manufacturing company

Advisera Strahinja Stojanovic

Clause 4.1 of ISO 9001:2015  is causing lot of ambiguities and raising more questions than answers to most quality practitioners. Defining context of the organization basically means determining the foundation of your QMS and where your company stands in terms of internal and external issues related to the QMS. This requirement of clause 4 can seem too general, and there is a risk of going too wide when defining the internal and external issues. In fulfilling this clause, you should focus only on issues that can affect the customer satisfaction and delivery of quality product and/or service.

This simple example will help you understand how to determine context of the organization according to ISO 9001 in small or midsize production company and give some inspiration in your implementation project.

Small company from the South East Europe, let’s call it ABC Company, produces terrace and staircase metal fences and exports its products for some time in Germany. Since the projects are being more and more lucrative, their German customers required implementation of ISO 9001. First milestone in implementation of the standard was definition of context of the organization .

Internal context

  The country where ABC Company is located is not an EU member and yet over 90% of its products are exported to Germany, particularly metal fences. Their product delivery includes not only the production of the metal fences but also installation on the buildings and production of metal fixtures for furniture industry. Considering that the company employees cannot stay in Germany more than three months without getting a working visa, the employees are organized into teams where one team is abroad in charge of installation of the products while other two teams are working at home location on production and assembly of the fences. Once this three months period expires, the team abroad switch with one of the teams located at home location. Each team has a mechanical engineer in charge and several shift managers that control and supervise the rest of employees. Employees are highly skilled for the operation they conduct so there is no so much formalism in reporting and getting instructions from superiors.

External context

Since the most of the products are delivered to Germany, the company is obliged to apply German and EU regulations regarding product quality, environmental protection and occupational health and safety. Being present on German market for 5 years, the company identified all legal requirements together with requirements of their customer which is one big German construction company and they are one of the subcontractors. Domestic market has far less requirements but it is struggling and prices on the foreign markets are more favorable so the future direction of the company is to meet requirements of it foreign customer and try to find another customers in EU countries.

Documenting context of the organization

The CEO of ABC Company decided to conduct SWOT analysis to furtherly examine the context of the organization and ensure inputs for further identification of risks and opportunities .

Table: SWOT analysis

The CEO decided that the records of SWOT analysis will be included in QMS  documentation; however, he did it reluctantly since information in the SWOT analysis can be considered as sensitive and he doesn’t feel comfortable showing them to the third party (e.g. certification auditor) but he did it at the insistence of Quality Manager. The final solution was to require from the certification body an NDA (Non Disclosure Agreement) and make sure that the information provided during the audit will be confidential and protected.

What’s next?

Information gathered through process of defining context of the organization will be used as an input for further phases in implementation of ISO 9001. The fact that only one kind of product is delivered to the customer who requires ISO 9001 certificate can influence the decision about the scope of QMS (for more information, see: How to define the scope of the QMS according to ISO 9001:2015 ), other issues identified can lead to actions to address risks and opportunities (for more information, see: How to address risks and opportunities in ISO 9001 ) or can even influence the business plan and overall strategy of the company in the future years in terms of expanding to another markets and seeking for more reliable suppliers.

To learn more about ISO 9001 requirements and particularly context of the organization, try our free online training:  ISO 9001:2015 Foundations Course .

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Strahinja Stojanovic is certified as a lead auditor for the ISO 13485, ISO 9001, ISO 14001, and OHSAS 18001 standards by RABQSA. He participated in the implementation of these standards in more than 100 SMEs, through the creation of documentation and performing in-house training for maintaining management systems, internal audits, and management reviews.

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Industrial Manufacturing Case Studies

Mark Jackley | Content Strategist | July 31, 2023

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In This Article

4 Industrial Manufacturing Case Studies

Achieve your objectives with oracle, industrial manufacturing case study faqs.

Whether a company makes steel wheels to keep the auto aftermarket turning or architectural building products for some of the most iconic structures, it needs data and technology to solve its toughest problems.

The case studies below show how four industrial manufacturers—Alcar Ruote, Construction Specialties, Precision Group, and ArcelorMittal—improved operational efficiency, supply chain visibility, machinery maintenance and repair, global staffing, and the overall customer experience in part by using the latest cloud applications.

Key Takeaways

  • No matter what they make, industrial manufacturers deal with common challenges, such as sharing data across departments and functions and improving visibility into their supply chains.
  • Industrial manufacturers are moving to cloud-based applications with the latest features to overcome some of their toughest challenges.
  • Such applications let industrial manufacturers improve operational efficiency, respond faster to changing markets and conditions, and position themselves for growth.

Faster, better, more cost-effective. It’s the mantra of manufacturers that turn raw materials into computers, farm equipment, chemicals, plastic soda bottles, you name it. This usually means relying on automation and not just workers to perform key tasks again and again.

These case studies span a range of companies solving common challenges by implementing Oracle Cloud software applications. Let’s start with a manufacturer that believes “Swiss made” is more than a label.

1. Industrial Manufacturing Case Study: Alcar Ruote

Part of a multinational holding company, Alcar Ruote designs, produces, and distributes steel wheels for the automotive aftermarket. The Swiss manufacturer relies on technology to produce top-quality products at a competitive price—and deliver them on time.

When new cars hit the market, the company needs to manufacture the right wheels to spec. But its on-premises applications couldn’t provide the real-time data it needed to accelerate order management, enhance customer service, and lower costs. Fresh data was also needed to evaluate business systems and correct any problems, including production issues.

Alcar Ruote chose Oracle Fusion Cloud Supply Chain & Manufacturing and Oracle Fusion Cloud ERP applications to manage key business processes: manufacturing, planning, order management, procurement, and financials.

Oracle Fusion Cloud Order Management , part of the Oracle Cloud SCM suite of applications, automated order-to-fill processes. Now 80% of sales orders are generated automatically, accelerating the order process and boosting customer service.

Internet of Things (IoT) technology within the Oracle platform lets Alcar Ruote analyze sensor data from shop floor devices, predict equipment failures, take corrective actions, and reduce downtime. The technology runs on Oracle Autonomous Database , which processes data in real time across multiple applications.

“Swiss quality is a sort of dogma,” says Stefano Mariani, head of IT at Alcar Ruote. “You expect top-level quality and on-time delivery.” In using technology to achieve those goals, he says, “we see Oracle as not only a vendor, but also as a partner.”

2. Industrial Manufacturing Case Study: Construction Specialties

For 75 years, Construction Specialties has made a wide range of architectural building products: doors, wall coverings, architectural louvers and screens, flooring, safety vents, and other treatments. Architects have specified the company’s products for the most sturdy, elegant structures, including the Kennedy Space Center Visitor Complex in Florida and One World Trade Center and the redesigned exterior of Madison Square Garden in New York.

In recent years, competitors have emerged to meet increased demand for environmentally sustainable buildings. Construction Specialties had a strong sustainability record, but it needed to get the word out to architects, interior designers, contractors, property owners, and facility managers. The company needed applications to manage the marketing and social media campaigns it created for each customer persona and to track resulting orders through their lifecycle—from marketing and online sales to production and payments.

The goal was twofold: Increase sales and enhance each customer’s end-to-end experience.

Construction Specialties chose Oracle Advertising and Customer Experience (CX) and Oracle Fusion Cloud ERP to manage orders from start to finish. The application suites integrate with others to unify digital marketing, online sales, supply chain operations, and finance. Sales staff and customers have a single place to search for, configure, and order hundreds of highly complex, engineered-to-order products.

“Our number one reason for upgrading to Oracle Cloud was to make it easier for our customers to do business with us,” says Mike Weissberg, digital marketing manager.

Construction Specialties teams now have an integrated suite of applications to view inventory, identify the best shipping options, and forecast lead times. Once quotes are approved and entered into the system, it automatically triggers events such as picking inventory, procuring parts, and scheduling production. As it processes orders, the application suite generates invoices.

“The cloud has completely taken away all of the maintenance and custom-coding requirements that were bogging us down,” says Arthur Cosma, enterprise automation manager.

3. Industrial Manufacturing Case Study: Precision Group

Precision Group operates two manufacturing companies: Precision Dies & Tools and Precision Plastic Products. The latter makes plastic packaging for multinational companies, including Unilever and Procter & Gamble. Many customers partner with Precision on key R&D projects.

Founded in 1984 in the United Arab Emirates, Precision requires cost-effective procurement of office equipment and supplies, capital equipment, and other goods and services. But its enterprise resource planning (ERP) application, which dated back 25 years, lacked automation and integration. Tasks such as vendor evaluation were completely manual. Managers had no visibility across procurement workflows.

Precision implemented Oracle Fusion Cloud Procurement in part to accelerate the process of qualifying suppliers on their financial stability and ability to deliver quality goods and services on time. Precision’s procurement is now 100% digital; paper purchase orders are a thing of the past. The company generates POs directly from requisitions—without manual intervention—and automatically applies negotiated pricing and terms from supplier agreements.

As a result, Precision reduced purchase order approval times by 40%. Self-service procurement features let employees shop for products and services much faster, including on mobile devices. Requisitions go to managers for approval automatically, reducing approval times by days. Overall, transactions are processed nearly two times faster than before.

4. Industrial Manufacturing Case Study: ArcelorMittal

ArcelorMittal is the world’s leading steel and mining company, with primary manufacturing facilities in 16 countries and an industrial presence in 60. Formed when India’s Mittal Steel merged with Luxembourg’s Arcelor, ArcelorMittal is based in Luxembourg City and produces steel for numerous industries, including automotive, construction, mining, household appliances, and packaging.

In competing for talent globally, the company faced stiff challenges. Its recruitment teams were decentralized, using different applications and practices, making it difficult to coordinate talent searches, especially for specialized jobs. That lack of standardization also led to overreliance on costly staffing agencies and prevented ArcelorMittal from creating the consistent branding needed to attract top talent.

ArcelorMittal turned to Oracle Fusion Cloud Recruiting , part of the Oracle Cloud HCM suite of applications, to standardize the process of staffing jobs globally, including positions as varied as factory worker, logistics coordinator, sales executive, and mining specialist.

Oracle Recruiting has helped land talent for hard-to-fill high-tech jobs. In Poland, home to many high-tech companies and startups, ArcelorMittal received 1,400 applications in only eight weeks after launching Oracle Recruiting. Previously, HR teams often received just one or two applications per job opening in key markets.

Company recruiters have visibility into all recruitment activities, including requisitions, to avoid duplication. Standardized reports across a range of metrics help ArcelorMittal continually improve its recruitment strategies.

Metrics such as time to hire, number of applicants, and applicant-to-interview ratios per geography or job type inform when and how ArcelorMittal should use staffing agencies.

The unified recruitment system lets HR teams in different locations working on similar types of jobs exchange candidate information. Teams can also pool external advertising resources.

A single branded ArcelorMittal careers site lists every open position and makes it easy for people to apply and track the status of their applications. Delivering such a smooth application experience helps present the company as a desirable place to work.

Oracle Fusion Cloud Supply Chain Management (SCM) & Manufacturing, integrated with Oracle Cloud ERP , lets industrial manufacturers plan demand , supply, and production more accurately, reducing disruptions , containing costs, and getting products to customers more consistently and reliably. Omnichannel order fulfillment accelerates orders and boosts customer satisfaction. Simpler, automated, more uniform procurement helps companies pick the best suppliers, create and approve orders faster, and enforce compliant spending.

Oracle Fusion Cloud Manufacturing offers IoT capabilities that simplify shop floor scheduling and production runs while monitoring machine health. Oracle industrial manufacturing cloud infrastructure , in tandem with Oracle Autonomous Data Warehouse and Oracle Analytics Cloud , lets manufacturing teams analyze data across application workloads. Oracle Cloud Human Capital Management (HCM) helps companies hire and retain the talent they need to compete globally.

The companies in these case studies relied on the products above, in various combinations, to overcome major challenges in procurement, order management, production monitoring, and financial standardization.

What are examples of industrial manufacturing? Industrial manufacturers make and process various products, including automobiles, aircraft, steel, plastics, rubber, chemicals, semiconductors, computers, consumer electronics, oil and gas, and building products.

What are some of the top issues in industrial manufacturing? The industry faces issues that include a shortage of skilled workers, continued supply chain disruptions, compliance with myriad regulations, pressure to establish environmentally friendly and ethical business practices, further automation of production processes, and the manufacturing of products just in time to meet demand.

How are manufacturers solving their biggest challenges? Increasingly, industrial manufacturers rely on a range of technologies to help solve their biggest challenges. For example, IoT technologies that make it easier to monitor production, inventory, and machine maintenance. Integrated financial applications that help business units work as one. SCM applications that help keep their supply chains humming and gather the data they need to increase sustainability and transparency. Human capital management applications that improve recruiting, onboarding, training, and career development.

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Manufacturing case studies

How To Build a Case Study For Your Manufacturing Company

A case study is an intricate look into how your company solved a certain problem for a customer, and thus, is a before and after explanation of how you helped with supporting facts and figures. You’re illustrating not only how your implementation works, but also how well it works.

E.g. Before enlisting the use of our machinery, it took Johnson Industrial 12 hours to complete their projects. But now, it only takes them eight. Here’s how we did it..

Providing these real world examples of how you helped customers is like testimonials on steroids. Odds are, if there is one customer with a need you are solving, there are probably many others experiencing the same issues. When prospective customers in similar situations can see exactly how you provided a solution that works, it makes them more likely to buy: “if it worked for this company, why wouldn’t it work for ours?”

This is why as of this writing, 69 percent of B2B companies use case studies in their marketing efforts. The best way to sell something is by telling a story; and a thoroughly constructed case study is without a doubt the best way to accomplish this.

In this article we’ll go through exactly what you need to know when putting together your own case study and highlight certain examples of successful case studies throughout the business world. Our hope is that this will give you direction on either creating your very first case study, or adding or improving to existing case studies that you already have.

If at this point creating your own case study seems like a gargantuan task, don’t fret. Just because you didn’t go to business school, or have never created a case study, doesn’t mean you can’t create one yourself. People just like you create their own case studies everyday, and this article will help guide you through it.

Where To Start

The best place to start is by collecting feedback from your current customers - basically, you’re going beyond a basic testimonial. Try to set up a phone call or zoom appointment with a customer who you know is ecstatic about the products or solutions you’re providing and try to get as many details as you can from them in terms of sheer data:

  • It used to cost them $10, but now it costs them $6.
  • It used to take 15 hours, but now it takes nine hours.
  • They used to have a 72% retention rate, but now they have an 85% retention rate.
  • They used to charge $5,000, but now they can charge $8,000.

The type of data you are able to collect will without a doubt vary depending on your industry and niche. What we’re trying to get at is you being able to ascertain the problem and the solution, or the before and after from the customer you are speaking with.

While the numbers are the basis for your case study, it is important for you to go deeper. For example, if something used to cost a customer $10, but now costs them $6; why did it cost them $10 before they started doing business with you? “We used to have to do it this way which cost us more time and money because we’d have to go through X in order to set up Y.” Remember this is valuable because as we said earlier, if one customer is experiencing a problem, odds are there are thousands of other potential customers who are having the same troubles.

Building Your Case Study

Believe it or not, obtaining the data in order to create an influential case study is the hardest part of the process. Once you have collected all the necessary information, it is now up to your content creation skills. You can get as splashy, or as simple as you’d like. One page case studies work fine and can usually be done without enlisting the help of a designer.

Here is an example of a one page case study. You can see how if you at least know your way around a word processor, this is something that can be constructed with a very minimal investment in a relatively short amount of time. And to be quite honest, you don’t need any images at all; here is another example of a case study with nothing more than copy . On the other end of the spectrum, you could create an entire slide deck to use. Our advice: stay in line with the look and feel of your company’s marketing collateral and keep your ideal customer in mind when creating your case study.

For the sake of this article, we’re focusing on more of the foundation of putting together a case study than we are about the design. However, here at Foremost we’re well versed in putting together eye opening case studies that convert, and would be more than happy to assist you if you’d like to spice up your data with some illuminating pitch decks, graphics, or one pagers. If a custom built, branded case study is not in your budget, but you’d still like a little flare, then we encourage you to do an online search for case study templates. There are literally dozens to choose from and you should be able to find something that aligns with your brand.

BEFORE (PROBLEM)

Now it’s time to start telling your success story. A good place to start is by giving an overview or executive summary of the company that you have helped. What do they do? How long have they been in business? Who do they serve? And then getting into the nitty gritty of the problem, challenge, or issue they were facing. If you’ve got time, and you want to make your case study a little more robust, you can go further and talk about the challenges that the industry your customer is in is facing as a whole. Doing this will serve as greenlights when and if another potential customer views it who is in the same industry. It is also an opportunity to demonstrate the understanding you have of the customers that you serve and the struggles that they go through..

This is where you come in and explain exactly what you did that helped the customer you are doing the case study on. This part should come natural to you as you are basically explaining what you did, and how you did it well. Here is also a great opportunity to showcase what it’s like working with you. Sentences like “we were able to build a custom tool” - something that shows that you recognize that no two customers are alike and you go out of your way to offer custom tailored solutions to meet the individual needs of each and every one of your customers.

Here is where you explain how the solution you offered to your customer helped solve their problem, and is accompanied by data you received when you collected the information (you can put the numbers either at the beginning or end of your case study). Another addition to your case study that will punch it up is a plain old testimonial from the customer you are writing about, or you could even go as far as including multiple testimonials from some of your customer’s own customers.

How Many Case Studies Do I Need?

This is completely up to you and is usually dependent on the type and amount of customers you serve. A good place to start is to take inventory of your best, and most frequent customers, and then segment that down into the industries they are a part of. If you can get to a case study for each of your most profitable customer industries, that is usually a good place to be. Obviously, the more case studies you can produce, the better. As an example, HubSpot, a Customer Relationship Management tool currently has 296 case studies of companies they’ve helped with measurable results. However, we’re well aware that there are only so many hours in the day, and understand there may be more pressing marketing deliverables that you may have to deal with. You probably don’t have the resources that HubSpot does, but having at least one is better than none; especially if your competitors are implementing case studies themselves. And if they’re not, then that should give you an advantage when buying decisions are being made by potential customers.

A Final Word On Case Studies

According to lendingtree.com, 65.5 percent of businesses fail after 10 years. So if you’re in the 35.5 percent of healthy companies where you think you can or should be creating case studies, that’s a good sign and something that you should take advantage of. The bottom line is that you’re in business because you’re good at what you do, and case studies are a great way to illustrate that and teach potential customers about the impressive results you’ve had with previous customers. You’ve got real world proof that what you’re doing works, and if it works for one company, it can work for another (and another). If you think case studies could help with your marketing efforts, but aren’t sure where to start, feel free to contact us, and start a conversation about not only putting together case studies for your business, but how and where to implement them, as well as other areas including strategy, branding, SEO, or site redesign .

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How to Write a Great Manufacturing Case Study

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Case studies provide your manufacturing company an incredible opportunity to showcase your expertise, product value, and customer service. While testimonials are great, case studies go a step above by highlighting a customer story from start to finish. Continue reading to learn some key tips to make your case studies stand out and resonate with your prospects.

  • Write About Your Most Relatable Customer Story

Do you have a clear understanding of who your ideal prospects are? Check out our blog Why Developing Buyer Personas is Invaluable for Manufacturers to get a crystal clear vision of the ideal prospects you’d like to close as customers. When your prospects read your case studies, the goal is to have them resonate with the story.

To do this, we suggest highlighting an industry-specific need the customer had and explain how your product or service was the solution. Ultimately, you want your ideal prospects to read the case study and say ‘I have that same problem’ or ‘If they helped XYZ Company, they must be a trusted industry supplier.’

Media Appointments That Are Out of This World – Case Study, Fabrisonic LLC.

  • Don’t Cut Out the Details

Unlike a testimonial, a case study is meant to be in a long format. An excellent case study really allows your audience to get to know your customer, understand your company’s relationship with them, and fully explains in detail your work together.

Make sure in your case study that you explain the challenge your customer had and how you helped them with their unique goals and challenges. If you and the customer went back and forth with a few design iterations before landing on the final part design, don’t cut that out. Allow your readers to see the full picture and understand all that went into the project.  Need help writing content? Our experienced writers are available to help.

  • Legitimize the Story with Metrics and Visuals

To have an effective case study that your prospects will read and engage with your company, it is essential to include metrics to legitimize your story. Did you create a product in record time? Include in the story how much quicker you got your solution to your customer. Did switching their product manufacturing from another process to your process save them money? Include a quote from your customer talking about cost-savings.

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Include tangible results so your readers have a clear understanding of what you could do for them. When you are done writing your story (and it’s been approved by your customer to go live), don’t forget to add customer-approved high-resolution visuals or videos. Photos, infographics, and videos are a phenomenal way to enhance your story and get your message across to prospects.

Are you saying to yourself, this is great but I’ll never be able to get my customers to participate in case studies, don’t fret.  Check out our blog, How to Convince Your Stubborn Manufacturing Customers to Participate in Case Studies for our tried and true tips to get them to say yes!

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The Lean Post / Articles / Lean Management Case Studies Library

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Lean Management Case Studies Library

By Chet Marchwinski

May 16, 2014

Learn how a variety of businesses and organizations used lean management principles to solve real business problems. We’ve arranged the examples in 16 categories to help you find the ones right for your environment.

Lean Management Examples from a Variety of Businesses

The following case studies of lean management principles in action show you how a variety of real businesses solved real business problems under diverse conditions.

We’ve arranged the stories in 16 categories to help you find the examples you need. There is some overlap. For instance, a “Lean Manufacturing” case study may also appear with “Privately Held Companies.”

Lean Manufacturing

  • Logistics, Supply Chain, and Warehousing
  • Lean Material Handling
  • Job Shops (Low-volume, High-mix Manufacturing); Tool and Die
  • Lean in Government
  • Lean Healthcare
  • Lean Accounting
  • Lean Construction
  • Lean in Office and Service Processes
  • Lean in Education

Problem Solving

Pull Systems

Culture Change

People Development

Privately Held Companies

Maintenance

Many of the executives who took part in these transformations are interviewed in LEI’s Senior Executive Series on Lean Leadership . After reading the case studies, be sure to get their personal perspectives on leading change. (Feel free to link to this page, but please respect the copyrights of LEI and journalists by not copying the articles.)

Are you doing something new or notable in the practice of lean management? Let us share what you learned with the lean community. For more information, contact LEI’s Director of Communications Chet Marchwinski at cmarchwinski at lean dot org

Thrustmaster Turns Around

Learn how Thrustmaster of Texas successfully adopted lean thinking and practices to make sustainable improvements in a short period of time, and how other manufacturers of highly engineered, low-volume products can follow their lead using the Lean Transformation Framework.

Lean + Circular Principals = a New True North for Manufacturer

SunPower’s lean journey resembled most others until it defined a new mission, a new True North by combining lean principals with those of the “circular economy” to launch what it is calling a CLean Transformation.

Sustain Your Lean Business System with a “Golden Triangle” After a medical device maker took a hit to margins to fight off global competition, it rebuilt them by lifting its lean operating system to a higher level and keeping it there with a “golden triangle” of sustainability.

Followup Story:

Manufacturing Balancing Act: Pull Versus ERP

In this follow-up to “Sustain Your Lean Business System with a ‘Golden Triangle,’” a case study about Phase 2 Medical Manufacturing, the company needs warehouse space to keep pace with sales growth spurred by the lean transformation. Instead, it expands a pull system by connecting the plan-for-every-part database that underpins one-piece flow production with ERP, typically associated with big batch production.

Cultivating a Lean Problem-Solving Culture at O.C. Tanner If you are in the “appreciation business”, you have to live it in your own workplace. For O.C. Tanner that meant a lean transformation had to show the company appreciated and wanted people’s problem-solving ideas. Here’s a report on that effort, including what worked and what didn’t.

Lean Partnership with Dealer Network Helps Vermeer Reduce End-to-End Inventory on Top Sellers

A lean transformation had taken heavy-equipment manufacturer Vermeer away from batch manufacturing, but batch ordering by dealers was delaying how quickly they got equipment like brush chippers. Learn how it  began converting its domestic industrial-line distribution network to lean replenishment, improving service to end customers and improving cash flow for Vermeer and its dealers.

Herman Miller’s Experiment in Excellence At Herman Miller, the lean management effort helps it build problem solvers as well as world-class office furniture. And as this case study shows, lean practices also helped it weather a brutal recession.

Build Your “House” of Production on a Stable Foundation Rigorous problem solving creates basic stability in a machining intensive facility.

A Journey to Value Streams: Reorganizing Into Five Groups Drives Lean Improvements and Customer Responsiveness An approach to creating a value -stream culture centered on autonomy, entrepreneurialism, and lean principles.

Change in Implementation Approach Opens the Door at EMCO to Greater Gains in Less Time A relatively quick, intensive project accelerates the rate of improvement and creates a showcase facility for spreading lean concepts.

Creating the Course and Tools for a Lean Accounting System A lean accounting implementation fills the frustrating disconnect between shop-floor improvements and financial statements.

For Athletic Shoe Company, the Soul of Lean Management Is Problem Solving After taking a lean tools approach to change, management re-organized the transformation around problem solving and process improvement to create a culture that engaged people while boosting performance.

Knife Company Hones Competitiveness by Bucking the Status Quo An iconic family-owned company turns to lean manufacturing to reduce costs by at least 30% to keep its U.S. operations open.

Lean Transformation Lives and Dies with Tools and Dies After a failed first try at just-in-time production , a company transforms tool maintenance, design, and fabrication to create a solid foundation for a second attempt.

Seasoned Lean Effort Avoids “Flavor-of-the-Month” Pitfall A look at how one company’s approach to what new tools it introduced, in what order, and how it prevented each new technique from being viewed as a “flavor of the month” fad.

Shifting to Value-Stream Managers: a Shop-Floor Revolution Leads to a Revolution in Plant Organization

Two years into a lean transformation, the low-hanging fruit has been plucked and progress has started to slow. Read how a Thomas & Betts plant recharged the transformation and reached higher levels of performance by using value-stream managers to span functional walls.

Using Plan-Do-Check-Act as a Strategy and Tactic for Helping Suppliers Improve

At Medtronic’s Neuromodulation business unit, the plan-do-check-act cycle is used on a strategic level to guide overall strategy for selecting and developing key suppliers as well as on a tactical level for guiding lean transformations at supplier facilities.

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Logistics, Supply Chain, and Warehousing How a Retailer’s Distribution Center Exemplifies the Lean Precept “Respect for People,” and Reaps the Benefits

To make sure training engaged and resonated with people after previous attempts at a lean transformation faltered, LifeWay matched lean management tools and principles to its Bible-based culture and language.

Lean management case study series: Lean in Distribution: Go to Where the Action Is!

Starting with daily management walkabouts and standard work , this distributor had laid the groundwork for steady gains for years to come, just two years after its first kaizen workshop .

Putting Lean Principles in the Warehouse

Executives at Menlo Worldwide Logistics saw an opportunity to leapfrog the competition by embracing lean in its outsourced warehousing and receiving operations.

Lean Thinking Therapy Spreads Beyond the Shop

A company expands the lean transformation from the shop floor to international distribution, domestic shipping, and product development.

Sell One, Buy One, Make One: Transforming from Conventional to Lean Distribution

Large inventories to cover fluctuations in demand once characterized Toyota’s service parts distribution system — but no more. Here’s how one DC made the switch.

Material Handling

Following Four Steps to a Lean Material-Handling System Leads to a Leap in Performance

Creating the critical Plan for Every Part was one step in a methodical four-step implementation process to replace a traditional material-handling system.

Low-volume, High-mix Manufacturing; Tool and Die

The Backbone of Lean in the Back Shops

Sikorsky managers apply the lean concept of “every part, every interval” (EPEI) to level the mix in demand and create flow through a key manufacturing cell .

Landscape Forms Cultivates Lean to Fuel Growth Goals

With single-item orders 80% of the time, a low-volume, high-mix manufacturer decided single-piece flow cells were the best way decided the best way to add new products without having to constantly reconfigure production.

Lean Transformation Lives and Dies with Tools and Dies

After a failed first try at just-in-time production, a company transforms tool maintenance, design, and fabrication to create a solid foundation for a second attempt.

Canada Post Puts Its Stamp on a Lean Transformation

The “ inventory ” of mail already is paid for, so moving it faster doesn’t improve cash flow as in lean manufacturing. But Canada Post discovered that traditional batch-and-queue postal operations could benefit from lean principles.

Lean Thinking in Government: The State of Iowa

This story examines a kaizen event at a veterans home and more broadly at the lean effort in Iowa government.

Lean Thinking Helps City of Chula Vista with Budget Crunch

Goodrich Aerostructures’ Chula Vista plant introduces city government to lean thinking and practices so in order to maintain municipal services without resorting to further cuts in the workforce.

Using Lean Thinking to Reinvent City Government

Grand Rapids, MI, turns to lean principles to consolidate operations, eliminate wasted time and effort, and streamline to improve productivity while providing the quality of service that residents want.

Transforming Healthcare: What Matters Most? How the Cleveland Clinic Is Cultivating a Problem-Solving Mindset and Building a Culture of Improvement

The Cleveland Clinic reinvents its continuous improvement program to instill a problem-solving mindset and the skillset to solve everyday problems among the clinic’s thousands of caregivers.

View from the Hospital Floor: How to Build a Culture of Improvement One Unit at a Time

In order to do more and improve faster, the Cleveland Clinic is rolling out a methodology for building a “culture of improvement” across the 48,000-employee hospital system as this followup to the above story shows. Here’s how it works according to the people making the changes.

Dentist Drills Down to the Root Causes of Office Waste

Dentistry is a job shop that Dr. Sami Bahri is out to improve fundamentally for the benefit of patients through the application of lean principles.

Lean management case study series: Pediatric Hospital in Tough Market Pegs Growth to Lean Process Improvement

Lean improvement projects at Akron Children’s Hospital have saved millions of dollars, increased utilization of expensive assets, and reduced wait times for patients and their families.

Lean Design and Construction Project an Extension of Lean Commitment at Akron Children’s Hospital

Input from nurses, doctors, therapists, technicians, and patient parents heavily influenced design decisions..

“Pulling” Lean Through a Hospital

A thoughtful rollout of lean principles in the ER and eye-opening results created a “pull” for lean from other departments.

Best in Healthcare Getting Better with Lean

Mayo Clinic, Rochester, MN, stresses to doctors that the lean effort is aimed not at changing the moment of care, the touch moment between doctor and patient, but the 95% of the time when the patient is not in the doctor’s office

Fighting Cancer with Linear Accelerators and Accelerated Processes

Cross-functional team design and implement a lean process to dramatically increase the number of patients with brain and bone metastases receiving consultation, simulation, and first treatment on the same day without workarounds or expediting.

Massachusetts General Looks to Lean

A proton therapy treatment center, for many adults and children the best hope of beating cancer, applies lean principles to increase capacity.

New Facility, New Flow, and New Levels of Patient Care: The wait is over for patients at the Clearview Cancer Institute in Alabama

Physicians and staff have tirelessly reengineer processes and patient flow to eliminate as much waiting and waste as possible.

The Anatomy of Innovation

At a hospital in Pittsburgh, the emerging vision for the “hospital of the future” is described as giving the right patient, the right care, at the right time, in the right way, all the time.

Creating the Course and Tools for a Lean Accounting System

A lean accounting implementation fills the frustrating disconnect between shop-floor improvements and the financial statement.

Knife Company Hones Competitiveness by Bucking the Status Quo

An iconic family-owned company turns to lean manufacturing to reduce costs by at least 30% to keep its U.S. operations open.

Office and Service Processes

The “inventory” of mail already is paid for, so moving it faster doesn’t improve cash flow as in lean manufacturing. But Canada Post discovered that traditional batch-and-queue postal operations could benefit from lean principles.

Lean Landscapers

At an Atlanta landscaping company, lean practices are making inroads into a service industry in unusual yet fundamental ways.

LSG Sky Chefs Caters to New Market Realities

Business at airline caterer LSG Sky Chefs dropped 30% when airlines cut flights after the terrorist attacks on September 11, 2001. Sky Chefs responded with a rapid launch of a lean initiative.

leveraging Lean to Get the Oil Out

Aera Energy LLC, a California oil and gas company,  relies on lean principles to improve key processes, including drilling new wells, repairing existing ones, and maximizing the number of barrels of crude pumped each day.

Columbus Public Schools Use Process Thinking to Improve Academic Achievement.

Columbus, OH, public schools, experiment with lean tools and process thinking to remove wasteful activities that don’t help them help students learn.

Lean Inroads into Alabama Academia

How the University of Alabama in Huntsville integrated lean concepts throughout its industrial engineering curriculum.

Linking Lean Thinking to the Classroom

Value-stream mapping is one of many activities included in the Ford Partnership for Advanced Studies (Ford PAS), an academic program designed to link high-school classroom learning to the skills needed in college and business.

Build Your “House” of Production on a Stable Foundation

Rigorous problem solving creates basic stability in a machining intensive facility.

For Athletic Shoe Company, the Soul of Lean Management Is Problem Solving

After talking a lean tools approach to change, management re-organized the transformation around problem solving and process improvement to create a culture that engaged people while boosting performance.

Toothbrush Plant Reverses Decay in Competitiveness

The rapid introduction of a lean system, beginning with just-in-time production and pull, helps a highly automated Midwest plant fight off overseas competition by reducing lead times and inventory while augmenting the plant’s advantage in service.

A Journey to Value Streams: Reorganizing Into Five Groups Drives Lean Improvements and Customer Responsiveness

An approach to creating a value-stream culture centered on autonomy, entrepreneurialism, and lean principles.

Making Lean Leaders — Ariens internship program develops lean and leadership skills

Besides making snow-blowers, mowers, and string trimmers, Ariens Co., of Brillion, WI, makes lean leaders.

Starting with daily management walkabouts and standard work, this 84-year-old, family-owned distributor laid the groundwork for steady gains for years to come, just two years after its first kaizen workshop.

Sustain Your Lean Business System with a “Golden Triangle”

After a medical device maker took a hit to margins to fight off global competition, it rebuilt them by lifting its lean operating system to a higher level and keeping it there with a “golden triangle” of sustainability. You’ll recognize two elements of the triangle right away: visual control and standardized work . The third, accountability management or a kamishibai system, is probably less well known but just as critical.

Cultivating a Lean Problem-Solving Culture at O.C. Tanner

If you are in the “appreciation business”, you have to live it in your own workplace. For O.C. Tanner that meant a lean transformation had to show the company appreciated and wanted people’s problem-solving ideas. Here’s a report on that effort, including what worked and what didn’t.

Lean Thinking in Aircraft Repair and Maintenance Takes Wing at FedEx Express

A major check that used to take 32,715 man-hours was cut to 21,535 hours in six months. That translated into a $2 million savings, which dovetailed with the company’s emphasis on reducing costs during the recession.

Construction

Input from nurses, doctors, therapists, technicians, and patient parents heavily influenced design decisions—from incorporating emergency room hallways that protect the privacy of abused children to the number of electrical outlets in each neonatal intensive care room.

Virtual Lean Learning Experience (VLX)

A continuing education service offering the latest in lean leadership and management.

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case study of manufacturing company

About Chet Marchwinski

Chet has been a humble, unwashed scribe of the lean continuous improvement movement since books by Taiichi Ohno and Shigeo Shingo first hit North America in the 1980s. At LEI, he contributes to content creation, marketing, public relations, and social media. Previously, he also wrote case studies on lean management implementations in…

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Manual reporting poses a significant challenge for companies due to its time-consuming nature and susceptibility to human error. It hampers efficiency and can lead to delayed decision-making, hindering a company’s ability to adapt swiftly in a dynamic business environment. At AblyPro, we thrive on turning these challenges into success stories. In this case study, we unveil how we improved financial operations for a mechanical manufacturing powerhouse. With our expertise in Certinia PSA (Analytics) Managed Services, we revolutionized their operations.  

Here’s what we brought to the table:  

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  • Automated reporting solutions   

Our experts conducted in-depth research, providing tailored solutions that automated reporting processes, increased efficiency, and boosted sales revenue for the company. AblyPro, your reliable partner for Certinia and Salesforce Success, offers top-notch services that yield exceptional results. Dive into this case study, meticulously organized for your convenience, and witness the power of transformation!  

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Your free copy of this case study will be emailed you once you fill out the form.

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The Academy / Articles

Case Studies for Manufacturing Companies: Why They Work

case studies for manufacturing companies

The truth is that business owners, engineers, and project managers conduct online searches every day in order to find manufacturing outfits to hire. Often, they’ll start on their smartphone, do a couple quick searches and if — if — they find a possible solution they’ll move on to their desktop to continue their research on that website.

We’ve been able to help a wide range of Ohio manufacturers — including makers of specialty fabrics, injection moldings, and cabling — attract clients by crafting detailed search engine optimization (SEO) plans for them.

Case Studies for Manufacturing Companies: Some of the best content we can create come from your success stories.

When we create an online marketing strategy, we work with you so that we can create custom content that attracts potential buyers and generates leads.

Case studies work best when they tell a story that’s easy to read and demonstrates how you were able to solve specific problems common to your target customers.

Moreover, it’s possible that some of your existing customers occasionally use the Internet to check up on your company, and it’s never a bad idea to keep existing customers apprised of all your services and capabilities.

The narratives of these success stories follow a pretty simple formula:

  • outline a past client’s initial difficulty
  • describe the process by which your firm addressed that situation
  • list the positive – measurable – results that the client received

Case studies appeal to prospective customers as they help explain the ways in which you could help them overcome their manufacturing challenges. By positioning your company as an expert who can solve their problems, you can not increase the quantity of people visiting your site by the QUALITY of those visitors as well.

Done correctly a good case study will help you generate more leads for your site and help you grow your business.

kelly Brown

About Kelly Brown:

Kelly Brown has 25+ years of experience leading entrepreneurial organizations. As Managing Partner and CEO of Sanctuary, Kelly has had the opportunity to serve a leadership role in every functional division of the organization.

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Manufacturing Case Studies Samples For Students

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Top 11 case studies of artificial intelligence in manufacturing

Welcome to Industry 4.0, aka the Fourth Industrial Revolution or 4IR. Now is the latest phase in the digital makeover of manufacturing. This time around, it’s all about big changes driven by analytics, automation, and human-machine interaction.

The impetus for the first Industrial Revolution. The second was characterized by electricity dominance. And the third hinged on initial automation and mechanical innovations. Now, the Fourth Industrial Revolution is being shaped by cyberphysical systems—intelligent computational capabilities. And one of the key types of disruptive technologies behind reshaping the value chain is Artificial intelligence (AI).

In this article, we’ll explore how AI is used in manufacturing . We shall further analyze the most promising AI use cases in manufacturing by 11 leading global manufacturers.

What are examples of AI use cases in manufacturing?

The potential of AI and machine learning algorithms in manufacturing is only beginning to unfold. Beyond their established roles in robotics and automation, AI in manufacturing is now making its mark in broader areas.

Although covering all the AI use cases in manufacturing would go beyond the scope of this blog, let’s delve into the five most impactful ones. These serve as excellent starting points for manufacturers to direct their efforts.

Supply chain management

By harnessing the power of AI and ML in manufacturing, companies are transforming their supply chain strategies, for enhanced efficiency, precision, and cost-effectiveness.

AI in the supply chain involves predictive analytics, intelligent inventory management, refined demand forecasting, and optimized logistics. AI analyzes factors such as transportation costs, production capacity, and lead times to optimize the supply chain. This results in a streamlined order fulfillment system that guarantees timely deliveries, reduced transportation expenses and heightened customer satisfaction.

Predictive maintenance

This use case of AI in manufacturing empowers companies to observe equipment breakdowns proactively. It helps them minimize downtime and optimize maintenance schedules.

A pivotal component of predictive maintenance is the digital twin —an online replica of a physical asset. It captures real-time data and mimics its actions in a virtual setting.

By merging this digital twin with sensor data from actual machinery, AI in manufacturing can:

  • Study patterns
  • Spot anomalies
  • Anticipate potential malfunctions

The power of automotive AI -based predictive maintenance can be seen in the example of a leading automotive manufacturer- Ford.

Here, distinct digital twins are created for each vehicle model. Each oversees a different production stage—from conception to assembly to operation. Notably, it can precisely pinpoint energy wastage. It also suggests energy-saving opportunities, boosting overall production line performance.

Source: Capgemini

Product quality inspection

Just as recognizing subtle trends can help predict equipment glitches, looking into process details can proactively prevent quality concerns. AI streamlines defect detection by employing intelligent vision systems and video analytics technology. This adept vision system identifies misaligned, missing, or incorrect components with minimal room for human error.

The wide availability of computer vision-based cameras, and advanced image recognition, has made real-time checks during production much more affordable. This application gives manufacturers with a practical way to handle strict industry regulations, especially in fields like automobiles and consumer goods. It proves valuable in following product standards and compliance, which is essential to avoid problems like fines, legal actions, and unhappy customers.

Demand forecasting

Enterprises are partnering with AI companies to leverage ML and anticipate shifts in consumer demand with utmost accuracy. This equips them to anticipate changes in demand and align their production strategies accordingly. Thereby mitigating the risks of running out of stock or holding excess inventory.

Case in point—L’Oréal. The global beauty products leader leverages diverse data sources such as social media insights, Point-of-Sale data, and weather patterns to forecast shifts in customer preferences, predict trends, and optimize sales strategies.

Product innovation

With the integration of AI in manufacturing, companies are embracing more efficient workflows and redefining product development. AI’s standout advantage is its remarkable capacity to swiftly analyze vast data from market trends, customer preferences, and competitive landscapes. This informed approach aids decision-making and crafting products that precisely resonate with market demands.

AI technology captures and monitors design data, empowering engineers to create inventive product designs, shorten testing periods, and gain deeper insights into customer preferences.

Generative AI design software is another impactful AI application. Engineers input parameters and goals, and AI generates multiple design options, expediting design iterations for innovative products.

This results in data-driven decision-making, faster design cycles, and the ability to create products that fit market needs.

How the top 11 companies harness AI for manufacturing excellence

BMW Group uses AI across its operations, from production to customer experience. It is further embracing AI for manufacturing, enhancing efficiency in its Spartanburg plant. The South Carolina plant produces over 1,500 vehicles daily.

Robots with AI manage the intricate task of welding hundreds of metal studs onto SUV frames, ensuring precision down to the last detail. Even better, if any mistake happens, AI steps in to rectify it. This has saved over $1 million annually.

The technology doesn’t stop on the floor – AI aids inspections, too. Cameras identify issues, making the process faster and smarter.

General Motors

GM is making smart use of industrial AI in its manufacturing processes. They’re tapping into the images captured by cameras on assembly robots to detect potential problems with the robots themselves. The proactive approach prevented unplanned outages.

Working alongside their supplier, this system analyzes the images to identify signs of failing robotic components. A successful test run saw it catch 72 instances of component failure across 7,000 robots.

And here’s why it’s a big deal: just one minute of the assembly line stops can cost GM around $20,000. GM is also embracing AI-based generative design technology to design the next-gen of lighter vehicles. This innovation holds the key to crafting efficient, lighter alternatives for greener vehicles with zero emissions.

By tapping into it, GM engineers can swiftly explore numerous high-performance design choices ready for production. Since 2016, GM has rolled out 14 new vehicle models, slashing an impressive 350 pounds per vehicle. Based on recent reports, GM is working to integrate ChatGPT and incorporate a vehicle assistant that uses AI models behind ChatGPT , tailored for drivers.

Nissan Motor Corporation’s ‘Intelligent Factory’ leverages AI, IoT, and robotics to produce next-gen vehicles, while maintaining a zero-emission production system. It streamlines operations like the simultaneous underfloor mounting process. The process previously required six manual steps for components like the battery, motor, and rear suspension. Now, it is executed seamlessly in a single step, thanks to robotic assistance.

From fastening and alignment of suspension links to headliner installation, cockpit module integration, motor winding, and paint inspection. The entire production process will be automated in this intelligent factory.

The production line also incorporates AI-based quality assurance, remote equipment diagnosis, and maintenance solutions. Nissan has also created AI design tools to predict the aerodynamic performance of the new designs. By learning from vast data, AI has significantly reduced simulation durations from days to seconds.

Danone, the multinational food products leader, is tapping into the power of machine learning to revolutionize its manufacturing processes. It uses ML to predict shifts in demand variability and enhance planning. By harnessing this new capability, Danone has witnessed remarkable improvements in its forecasting procedures, leading to seamless coordination between departments like marketing and sales. And it’s working: their predictions are now 20% more accurate, and they’re losing 30% fewer sales. This change has improved everything, from marketing, sales, account management, and supply chain to finance.

This upgrade has translated into enhanced efficiency and optimized inventory management, particularly for the supply chain. It has led to a 30% reduction in product obsolescence, a 50% decrease in the workload of demand planners, and a 30% reduction in lost sales.

Airbus relies on AI across its operations, including manufacturing, quality checks, and the supply chain. Airbus demonstrates a high level of expertise in asset maintenance, in the manufacturing domain. It helps them monitor critical data from machine sensors, like temperature and pressure, sourced from parameters directly influencing machine performance.

The predictive software serves as an early-warning mechanism, enabling Airbus to swiftly halt machines, thereby preventing time and financial resource wastage. They have embraced ML to monitor supplier lead times. Through this, the company has effectively established buffers to guarantee the availability of parts, consequently streamlining assembly lead times. Airbus has also demonstrated manufacturing AI use cases to boost quality. AI-powered defect detection processes empower the company to identify issues early, effectively mitigating potential disruptions in aircraft production. And the outcomes are impressive – they’ve cut lead times by 20% and reduced missing parts by four units.

As one of the leading silicon manufacturers, Intel has honed its high-value AI strategy in its semiconductor manufacturing. They prioritize AI use cases in manufacturing that offer clear business benefits, practical feasibility, and swift value realization.

Over the past two decades, Intel has successfully implemented various manufacturing AI solutions, deploying thousands of AI models at scale. Their AI solutions cover various analytical stages, from in-line defect detection to advanced process control. Intel’s scaled manufacturing AI solutions have not only delivered substantial financial gains but also sped up manufacturing processes, leading to increased yields and productivity.

Bridgestone Corp.

Bridgestone’s AI in manufacturing case study showcases how AI can reshape manufacturing by fostering meticulous quality control and boosting performance standards. It has launched a groundbreaking tire-building and molding system, called “Examation”. It leverages AI in manufacturing to enhance tire quality, productivity, and consistency.

This AI-driven tool steers the production process in real-time, ensuring every component is assembled under optimal conditions. Additionally, it seamlessly integrates data generated during the tire-building process into the overall factory operations, pivotal in elevating the plant’s process capabilities. The outcome is high-precision manufacturing, with a remarkable 15% enhancement in uniformity compared to traditional methods.

ML is revolutionizing operations at Frito-Lay, the subsidiary of PepsiCo. They’re using lasers to hit chips and analyzing their sounds to determine texture—automating chip quality checks. Building on this, the company identified more AI use cases in manufacturing within the factory.

When paired with a vision system, a machine learning model predicts potato weights as they’re processed. This move saved the company a significant amount by eliminating the need for expensive weighing elements. Another ongoing project aims to assess the “percent peel” of a potato post-peeling. This data helps optimize the peeling system, potentially saving over $1 million annually for the company in the United States alone.

Kellogg’s has fully embraced the potential of AI across operations, from enhancing supply chain efficiency to crafting optimal flavor combinations for new products.

On the supply chain front, Kellogg’s leverages AI to ensure timely and cost-effective delivery of materials and products. The technology continually examines various data sources related to demand signals. When disruptions are detected or patterns that could lead to them, the system suggests strategies to avert these challenges.

Kellogg’s AI endeavors are firmly rooted in practicality, focusing on real business challenges and marketplace needs. This ensures a direct impact on business performance and resource optimization. The outcomes speak for themselves – Kellogg’s AI integration has led to reduced waste in the supply chain and a noticeable boost in sales.

Flex, a global electronics manufacturer, creates printed circuit boards (PCBs) that are pivotal in electronic devices. These need careful checking for quality, but traditional human inspection faced challenges as demand grew faster.

To counter this, Flex adopted an AI/ML-powered defect detection system. This innovation employs deep neural networks to spot defects that escape conventional vision systems and human scrutiny. This technology overhaul streamlined inspections, boosting efficiency by over 30% and elevating product yield by an impressive 97%. This shift also optimally utilized factory floor space by retiring legacy inspection setups, paving the way for other lines and solutions.

Kraft Heinz

Kraft Heinz, a major global food company, has embraced AI for manufacturing to make its manufacturing more efficient and enhance its product development processes. By utilizing AI-powered tools, it identifies waste and inefficiencies in manufacturing and supply chains, leading to optimization. The technology analyzes various factors to optimize processes, swiftly evaluating production and operational aspects that highlight areas for improvement.

For instance, they use AI to optimize the replenishment of tomato paste, taking into account supplier performance scores and predictive analytics. This data helps them receive higher-quality goods, which reduces the need for costly fillers to maintain product quality. Another AI use case in manufacturing involves condition-based maintenance. Sensors on production lines detect vibrations and send data to an external analyzer. This helps predict potential failures, allowing maintenance to be planned during regular windows instead of risking expensive unplanned downtime.

In the era of Industry 4.0, AI use cases are reshaping manufacturing. These 11 AI manufacturing case studies showcase how AI enhances efficiency, boosts quality, and revolutionizes processes. From predictive maintenance to supply chain optimization, AI’s impact drives the industry toward a smarter, more innovative future.

Carl Torrence is a Content Marketer. His core expertise lies in developing data-driven content for brands, SaaS businesses, and agencies. In his free time, he enjoys binge-watching time-travel movies and listening to Linkin Park and Coldplay albums.

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[Case Study] Marketing for Manufacturing Company

Kelly Browning

Our client, an established manufacturing company that provides equipment to international businesses in a variety of industries recognized that their overall marketing strategy was not complete without a digital marketing plan that would generate more leads and help them to maintain a healthier sales pipeline.

Digital Marketing for a Manufacturing Company 

Before partnering with WebStrategies, their primary marketing strategy was word of mouth referrals. This tactic led to some success, but was not adequate to meet their sales pipeline goals. 

  • Maintain 10-20 leads in the sales pipeline at all times
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In the past year of paid search advertising campaigns, their cost-per-click has been reduced by 50%.

Before partnering with WebStrategies, they averaged around 1-3 leads in their sales pipeline at any given time, on a goal of 10-20 leads. They are making good progress towards their goal—the client reports that we are helping to increase their pipeline and drive leads that they otherwise would never have known about.

Learn More About Manufacturing Marketing

We have worked with many manufacturers to improve their online presence and increase leads and conversion rates. We specialize in data-driven digital marketing strategy that produces measurable results, and we closely partner with manufacturing companies to understand the unique facets of their business in order to customize a marketing approach that maximizes their ROI. 

See more case studies on our Manufacturing Marketing Library   page.

You may also be interested in: 

Best Digital Marketing Tactics for Manufacturers

How Much Should Manufacturers Budget for Marketing?

Manufacturing Marketing: Getting Started with Digital Marketing

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