business plan template for plumbing company

Plumbing Business Plan Template

Written by Dave Lavinsky

Plumbing Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their plumbing businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a plumbing business plan template step-by-step so you can create your plan today.

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What is a Plumbing Business Plan?

A business plan provides a snapshot of your plumbing business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Plumbing Company

If you’re looking to start a plumbing business, or grow your existing plumbing business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your plumbing business in order to improve your chances of success. Your plumbing business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Plumbing Businesses

With regards to funding, the main sources of funding for a plumbing business are personal funds, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for plumbing companies.

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How to write a business plan for a plumbing company.

If you want to start a plumbing company or expand your current one, you need a business plan. Below we detail what should be included in each section of your own plumbing business plan:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of plumbing company you are operating and the status. For example, are you a startup, do you have a plumbing business that you would like to grow, or are you operating plumbing businesses in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the plumbing industry. Discuss the type of plumbing business you are operating. Detail your direct competitors. Give an overview of your target market. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of plumbing business you are operating.

For example, you might operate one of the following types of plumbing businesses:

• Commercial Plumbing : this type of plumber focuses on plumbing services for commercial businesses, complexes, and buildings.
• Residential Plumbing: this type of plumber provides plumbing services for households.
• Service and Repair Plumbing: this type of plumber focuses on servicing and repairing any plumbing issues and/or emergencies for both residential and commercial clients.

In addition to explaining the type of plumbing company you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, reaching $X in revenue, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the plumbing industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

• How big is the plumbing industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your plumbing business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: business complex building owners/managers, apartment complex owners/managers, homeowners, schools, contractors, restaurant owners/managers.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of plumbing business you operate. Clearly, a homeowner would respond to different marketing promotions than an apartment complex, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.  

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other plumbing businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes local handymen or hardware stores. You need to mention such competition as well.

With regards to direct competition, you want to describe the other plumbing companies with which you compete. Most likely, your direct competitors will be plumbing businesses located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What type of plumbing services do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide lower interest rates?
• Will you provide services that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a plumbing business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of plumbing company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to plumbing, will you provide repair, replacement, servicing, or 24 hour plumbing emergency services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your plumbing company. Document your location and mention how the location will impact your success. For example, is your plumbing business located in a busy retail district, from your own home, a standalone office, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your plumbing marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to websites
• Social media marketing
• Local radio and television advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your plumbing business, including marketing your services, completing projects, preparing for new projects, and tracking inventory of your products and materials.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to land your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your plumbing business to a new city.  

Management Team

To demonstrate your plumbing business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing plumbing businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a plumbing team or successfully running their own plumbing company.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

In developing your income statement, you need to devise assumptions. For example, will you be the only plumber or will you have a team of plumbers? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your plumbing business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting a plumbing business or growing your existing company:

• Advertising and marketing
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or costs needed to transport to a client location and expenses paid for working on projects.  

Putting together a business plan for your plumbing business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert and know everything you need to about how to start a plumbing business. You will really understand the plumbing industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful plumbing business.  

Plumbing Business Plan FAQs

What is the easiest way to complete my plumbing business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Plumbing Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of plumbing business you are operating and the status; for example, are you a startup, do you have a plumbing business that you would like to grow, or are you operating a chain of plumbing businesses?

Don’t you wish there was a faster, easier way to finish your Plumbing business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

Other Helpful Business Plan Articles & Templates

BUSINESS STRATEGIES

How to create a plumbing business plan (with templates)

• Nirit Braun
• 12 min read

A plumbing business plan is a strategic document that outlines the goals, objectives, strategies and operational details of a plumbing company. It serves as a roadmap for starting a service business in the plumbing industry, guiding entrepreneurs through the process of establishing and managing their enterprise.

A comprehensive and clear plumbing business plan is essential for several reasons, particularly when starting a business and building a website .

Ready to launch your plumbing business ? Create a business website today with Wix.

What is a plumbing business plan?

A plumbing business plan is a comprehensive document outlining the goals, strategies and operational details of a plumbing business. It serves as a roadmap for the business owner and potential investors, providing a clear vision of how the business will be structured and operated.

Top benefits of creating a plumbing business plan

First, a well-structured business plan is one of the most important early steps in starting a business . It provides clear direction for the company's growth and development. It helps the entrepreneur define their target market, identify competitors and formulate a unique value proposition that sets the plumbing business apart in a competitive market. This plan outlines the products and services the business will offer, the pricing strategy and the plumbing marketing approaches that will be employed to attract customers.

Second, a plumbing business plan assists in securing capital from banks, investors or other financial institutions. It demonstrates the entrepreneur's dedication and understanding of the market, making it more likely to attract external funding.

Your business plan can also be used to explain what type of business you'll start - whether that's an LLC, Corporation or something else. Learn more about how to start an LLC .

Furthermore, a business plan serves as an operational guide, detailing the organizational structure, roles and responsibilities of team members and the day-to-day processes involved in running the plumbing business. It also outlines the financial projections, budgeting and revenue forecasts, ensuring that the business remains financially viable and sustainable over time.

How to create a plumbing business plan in 6 steps

In this section, we'll walk through six essential steps for crafting a plumbing business plan tailored to your company's unique needs.

Executive summary

Business and domain names

Market analysis and research

Operations plan

Marketing and advertising plan

Financial plan

01. Executive summary

An executive summary is a concise overview of your plumbing business plan, summarizing its key components and highlighting the most crucial points. It provides readers, including potential investors and partners, with a quick understanding of your business's goals, strategies and potential. When crafting an executive summary for a plumbing business, focus on capturing the essence of your company's mission and how you intend to fulfill it.

Example executive summary for a plumbing business: “PlumbAce Services is a dynamic plumbing company dedicated to delivering top-notch residential and commercial plumbing solutions. With a team of skilled technicians and a commitment to exceptional customer service, PlumbAce aims to become the go-to plumbing provider in the local market. By offering a comprehensive range of services, including repairs, installations and maintenance, we are poised to address the diverse needs of our clients efficiently and effectively. Our business plan outlines a strategic approach to market penetration, emphasizing customer satisfaction, innovation and community engagement. Through a blend of online marketing, strategic partnerships and service excellence, we aim to achieve steady growth and a solid reputation within the first two years of operation.”

02. Business and domain names

Knowing how to name a business is crucial for any new venture and a key step before you register your business . A well-chosen name forms the foundation of your brand, plus builds trust and recognition in your target market. While you’re in the brainstorming phase, consider using a business name generator like one from Wix for inspiration. This tool can offer unique and creative options that align with the services you offer.

Be inspired: Plumbing business name ideas

It's also essential to align your company name with your domain name when making a website for your business. A domain name that matches your company name helps in online branding and makes it easier for potential customers to find you.

When selecting a domain name, follow these best practices:

Choose a domain name that reflects your offerings and is easy to remember

Keep it simple and avoid using complex or lengthy words

Add relevant keywords, like "plumbing" or "pipes," to improve search engine visibility

Ensure your domain name is distinctive and not easily confused with other businesses

Opt for a common extension like ".com," as it's more familiar to users

03. Market analysis and research

Incorporating a market analysis and research section in your business plan is vital for understanding your target market, identifying competitors and developing effective strategies. Conduct thorough research on customer demographics, preferences and pain points related to plumbing services. There is steady demand for plumbers , so you’ll have plenty of competitors to analyze as you identify areas where you can differentiate your business.

Use data from industry reports, online surveys and local market research to shape your marketing strategies . Understanding customer needs and market trends for this type of business will allow you to tailor your services, pricing and marketing efforts more effectively.

04. Operations plan

Your operations plan needs to detail the logistical aspects of your plumbing business, encompassing location, premises, equipment and staffing requirements. Highlight your choice of location and premises, detailing factors such as proximity to your target market and accessibility.

Outline the essential equipment needed for plumbing services, including tools, vehicles and technology. Discuss your staffing needs, including the number of technicians and support staff required. Emphasize the qualifications, skills and training your team will possess to ensure top-quality service delivery.

05. Marketing and advertising plans

Your marketing and advertising plan should outline the strategies and campaigns you'll employ to promote your plumbing business. Consider a combination of online and offline marketing methods to target various customer groups.

Start by making a website that effectively showcases your services, testimonials and contact information. Then, optimize your website for relevant keywords to rank higher in search engine results. You can also register your business on online directories and platforms like Google Business Profile.

You’ll also need to develop a suite of brand assets to use in your marketing, starting with a company logo. You can use a free logo maker to get a professional design in minutes.

06. Financial plan

The financial plan outlines your plumbing business' financial projections, initial funding and profitability timeline. It should outline your projected initial expenses, including equipment, licenses, permits, marketing and staffing. The cost to start a plumbing business can range from around $7,500 to over $22,000 , so detailing the cost estimate of each expense can help you gain a clearer picture of how much initial capital you will need.

Then, estimate your expected revenue based on market research and sales forecasts.

List ongoing costs like rent, utilities, insurance and marketing. It’s important to define when you expect to start generating a profit, considering factors like growth rate and market demand. Detail where your initial funding will come from, whether through personal savings, loans or investors.

Plumbing business plan examples

Here are two draft business plan templates for a hypothetical plumbing business.

Plumbing business plan template 1: Plumbing Excellence Services

Plumbing Excellence Services is committed to delivering exceptional plumbing solutions for residential and commercial clients. With a team of highly skilled technicians and a dedication to customer satisfaction, we aim to establish ourselves as a reputable and reliable plumbing service provider in the local market. Our strategic approach focuses on quality workmanship, competitive pricing and modern technology to streamline our services and enhance customer experience. We project steady growth within the first three years by targeting both residential and commercial sectors.

Company and domain name

Company name: Plumbing Excellence Services

Domain name: www.plumbingexcellenceservices.com

Our market analysis indicates a growing demand for plumbing services due to urban expansion and renovation projects in the local area. Research highlights that customers value prompt response times, transparent pricing and knowledgeable technicians. Competitor analysis reveals opportunities to provide specialized services such as eco-friendly plumbing solutions.

Location: Prime location near residential and commercial hubs

Premises: Leasing a well-equipped facility for administrative tasks and equipment storage.

Equipment: State-of-the-art tools, inspection cameras and service vehicles

Staffing: A team of certified plumbers, customer service representatives and administrative staff

Online presence: Professional website showcasing services, testimonials and blog posts about plumbing maintenance tips

SEO strategy: Targeting keywords like "emergency plumber," "residential plumbing," and "commercial plumbing" to improve online visibility

Local networking: Partnering with local contractors and property managers for referrals

Social media engagement: Active presence on social platforms to engage with the community and provide plumbing advice

Startup costs: $100,000 for equipment, licenses, marketing and initial staffing

Revenue projections (first year): $250,000

Revenue projections (second year): $400,000

Revenue projections (third year): $600,000

Operating expenses: Monthly expenses include rent, utilities, marketing and salaries

Profitability timeline : Expected to achieve profitability by the end of Year 2

Funding sources: $70,000 personal savings, $30,000 small business loan

Plumbing business plan template 2: Streamline Plumbing Solutions

Streamline Plumbing Solutions is poised to redefine the plumbing service industry through innovative techniques and exceptional customer care. Our team of certified technicians is dedicated to delivering efficient and effective solutions to residential and commercial plumbing needs. We are committed to building lasting relationships with clients and becoming their trusted plumbing partner. Our strategic plan emphasizes leveraging technology, nurturing customer relationships and expanding our service offerings to achieve sustainable growth.

Company name: Streamline Plumbing Solutions

Domain name: www.streamlineplumbingsolutions.com

Market research: Growing demand for modern plumbing solutions, driven by urban redevelopment projects

Customer preferences: Customers seek technologically advanced solutions, eco-friendly options and transparent pricing

Competition analysis: Identifying opportunities in underserved niches, such as water-efficient plumbing installations

Location: Easily accessible location near major residential and commercial areas

Premises: Leasing a modern facility to accommodate administrative tasks and inventory

Equipment: Cutting-edge plumbing tools, water-efficient fixtures and advanced diagnostic equipment

Staffing: A team of experienced plumbers, customer service specialists and apprentices for skill development

Website development: User-friendly business website highlighting our services, case studies and expert plumbing advice

Content strategy: Regular blog posts and videos on plumbing tips, maintenance and industry trends

Local partnerships: Collaborating with architects, interior designers and construction companies to tap into referral networks

Online advertising: Targeted Google Ads and social media campaigns to reach potential customers

Startup costs: $120,000 for equipment, permits, marketing and initial staffing

Revenue projections (first year): $300,000

Revenue projections (second year): $500,000

Revenue projections (third year): $700,000

Operating expenses: Including rent, utilities, marketing and salaries

Profitability timeline: Anticipate reaching profitability by the end of Year 2

Funding sources: $80,000 personal savings, $40,000 angel investor funding

What does a plumbing business plan include?

Here are key components typically included in a plumbing business plan:

Executive summary: Briefly introduces the business, its mission and the key highlights of the plan. It should provide a snapshot of the business concept and its unique selling proposition.

Business description: Provides an in-depth overview of the plumbing business, including its history, mission statement, values and legal structure (e.g., sole proprietorship, LLC, corporation).

Market analysis: Conducts a thorough analysis of the local market, identifying target customers, competitors and market trends. This section should demonstrate a clear understanding of the demand for plumbing services in the chosen area.

Services and products: Details the plumbing services offered, such as residential plumbing, commercial plumbing, emergency repairs, installations and any specialized services. It may also include information on products sold, if applicable.

Organization and management: Outlines the organizational structure of the business, including key personnel, their roles and responsibilities. This section may also include information on the owner's background and qualifications.

Marketing and sales strategy: Describes how the business will attract and retain customers. This includes marketing channels, advertising strategies, pricing models and sales tactics. It may also cover customer acquisition and retention plans.

Funding request (if applicable): Outlines the funding requirements of the business, including startup costs, operational expenses and working capital. If seeking financing, this section provides details on how the funds will be used.

Financial projections: Presents financial forecasts, including income statements, balance sheets and cash flow statements. This section helps investors and business owners understand the expected financial performance of the plumbing business over time.

SWOT analysis: Identifies the strengths, weaknesses, opportunities and threats facing the plumbing business. This analysis helps in developing strategies to capitalize on strengths and opportunities while addressing weaknesses and mitigating threats.

Risk management: Discusses potential risks and how the business plans to manage or mitigate them. This can include factors such as economic downturns, regulatory changes or unexpected competition.

Appendix: Includes any additional information, documents or supporting materials that provide more context or details about specific aspects of the business plan.

A well-crafted plumbing business plan not only helps guide the business owner but also serves as a valuable tool when seeking financing or partnerships. It should be regularly reviewed and updated to reflect changes in the business environment and strategic goals.

Is it a good idea to start a plumbing business?

Starting a plumbing business can be a good idea, but like any business venture, it comes with both opportunities and challenges. Here are some factors to consider before starting your plumbing business plan.

Plumbing services are consistently in demand and people require plumbing services for new construction, renovations, repairs and maintenance. This can make it a good recession-proof business idea . If you already have plumbing skills and experience, you can leverage your expertise to build a successful business. Then as you establish your reputation and client base, there is potential for growth and expansion into additional services or areas as your business scales. You can target both residential and commercial markets, providing a diverse range of services.

However despite the opportunities, there are several challenges to consider when drafting your plumbing business plan. The plumbing industry can be competitive, so differentiating your business ideas and offering exceptional service is crucial.

Plumbing businesses are subject to regulations and licensing requirements. Ensure compliance with local, state and national regulations. Alongside this starting a plumbing business may require a significant initial investment in tools, equipment, insurance and marketing - all of these costs must be factored in your business plan.

How profitable is a plumbing business?

The profitability of a plumbing business can vary based on several factors, including location, market demand and the efficiency of operations. Here are key considerations that can impact the profitability of a plumbing business:

Market demand: The demand for plumbing services is influenced by factors such as population density, construction activity and the overall economic health of the area. Areas with a growing population and increased construction projects may offer more opportunities for plumbing businesses.

Competition: The level of competition in a particular market can affect pricing and profit margins. In areas with numerous plumbing businesses, competition may lead to more competitive pricing, potentially impacting profitability.

Specialization: Specializing in niche areas within the plumbing industry, such as high-end installations, green plumbing or emergency services, can contribute to higher profit margins. Specialized services often command premium pricing.

Efficient operations: Operational efficiency, including effective scheduling, inventory management and cost control, plays a crucial role in profitability. Efficient business processes can reduce overhead costs and increase overall profitability.

Reputation and customer service: Building a positive reputation and providing excellent customer service can lead to repeat business, referrals and positive online reviews. Satisfied customers are more likely to choose your services, contributing to long-term profitability.

Licensing and compliance: Ensuring that the business and its plumbers are properly licensed and compliant with local regulations is essential. Non-compliance can result in fines and legal issues that impact profitability.

Insurance costs: The cost of insurance, including liability and workers' compensation insurance, can impact overall expenses. Managing insurance costs effectively is crucial for maintaining profitability.

Scaling the business: As a plumbing business grows, economies of scale can be achieved, potentially increasing profitability. However, expansion should be carefully planned to avoid overextending resources.

According to data from the U.S. Bureau of Labor Statistics (BLS), the median annual wage for plumbers, pipefitters and steamfitters was around $60,090 in the United States. It's important to note that these figures are averages, and actual earnings can vary.

Plumbing business plan FAQ

What is the best business structure for a plumbing business.

The best business structure for a plumbing business depends on factors such as liability, taxation and management preferences. Common structures include:

Sole proprietorship:  Simple and easy, but the owner is personally liable.

Limited liability company (LLC):  Offers liability protection and flexibility in management and taxation.

S corporation:  Provides liability protection and potential tax advantages but has specific eligibility criteria.

C corporation:  Offers liability protection and potential for growth, but may involve double taxation. Consulting with a legal professional can help determine the most suitable structure based on individual circumstances.

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Plumbing Business Plan Template

Written by Dave Lavinsky

Plumbing Business Plan

You’ve come to the right place to create your Plumbing business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Plumbing businesses.

Below is a template to help you create each section of your Plumbing business plan.

Executive Summary

Business overview.

Perfect Plumbing LLC is a new plumbing company located in Chapel Hill, North Carolina. We are a small company that is committed to helping the residents of Chapel Hill with all of their plumbing needs. We have upfront pricing, years of experience, and promise to arrive on time, every time. With our excellent skills and service, we expect to be the #1 plumbing company in the area within the next five years.

Perfect Plumbing LLC is led by Harry Garcia who has been a plumber for 20 years. While working for competing plumbing companies, he provided a variety of plumbing services for hundreds of customers living in the Chapel Hill area. His work ethic and expertise has gained him a positive reputation in the community and he has already built an initial clientbase. His loyal clientbase and experience will be invaluable to the company.

Product Offering

Perfect Plumbing LLC will provide a long list of residential plumbing services to the residents of Chapel Hill, North Carolina. These services will include fixture installation, repair services, water heater services, and emergency services. We can provide practically any service that ensures our customers’ plumbing is always in good repair.

Customer Focus

Perfect Plumbing LLC will serve the homeowners of Chapel Hill, NC. We will also work with real estate companies and property management companies who need plumbing services for their residential properties.

Management Team

Perfect Plumbing LLC is led by Harry Garcia, an experienced plumber who has worked in the industry for 20 years. He has worked with hundreds of residents in the Chapel Hill area and has gained a great reputation for his friendliness, expertise, and work ethic. He has been planning on creating his own plumbing business for several years and is finally ready to launch. With his good reputation and loyal clientbase, Harry is confident that Perfect Plumbing LLC will be a success in the community.

Success Factors

Perfect Plumbing LLC is primed for success by offering the following competitive advantages:

• Quality plumbing services that are always on time and affordable.
• Management team with extensive plumbing experience and a focus on maintaining long-term relationships with customers.
• Skilled team of plumbing professionals who will get the job done right the first time.

Financial Highlights

Perfect Plumbing LLC is currently seeking $425,000 to launch. The funding will be dedicated to the office build out, purchase of initial supplies, working capital, marketing costs, and startup overhead expenses. The breakout of the funding is below:

• Store design/build: $100,000
• Vehicle purchase and maintenance: $50,000
• Equipment and initial supplies: $150,000
• Three months of overhead expenses (payroll, rent, utilities): $50,000
• Marketing costs: $25,000
• Working capital: $50,000

The following graph below outlines the pro forma financial projections for Perfect Plumbing LLC.

Company Overview

Who is perfect plumbing llc.

Perfect Plumbing LLC is a new plumbing company located in Chapel Hill, North Carolina. We are a small company that is committed to helping the residents of Chapel Hill with all of their plumbing needs. We know that many plumbers disappoint their customers by being late, charging extraordinary fees, and not fixing the job the first time around. At Perfect Plumbing LLC, we are always upfront with our prices, reach our appointments on time, and have the expertise to fix the problem right away. With our excellent skills and service, we expect to be the #1 plumbing company in the area within the next five years.

  Perfect Plumbing LLC is led by Harry Garcia who has been a plumber for 20 years. While working for competing plumbing companies, he provided a variety of plumbing services for hundreds of customers living in the Chapel Hill area. His work ethic and expertise has gained him a positive reputation in the community and he has already built an initial clientbase. His loyal clientbase and experience will be invaluable for the company.

Perfect Plumbing LLC History

After spending several years in the plumbing industry, Harry Garcia has gained the knowledge, skills, and expertise necessary to start his own plumbing business. After years of planning out his business, he finally incorporated Perfect Plumbing LLC on March 1st, 2023.

Since incorporation, Harry has achieved the following milestones for Perfect Plumbing LLC:

• Developed the company’s name, logo and website
• Finished the list of services the company will provide
• Determined equipment and inventory requirements
• Found a potential office location

Perfect Plumbing LLC’s Services

Perfect Plumbing LLC will provide the following residential plumbing services:

• Bathroom and kitchen fixture installation
• Remodeling plumbing services
• Pipe leak repair
• Leaky faucet repair
• Water heater installation and repair
• Garbage disposal repair
• Water line services
• Emergency services

Industry Analysis

The plumbing services industry consists of repair and installation services that plumbers provide to residential and commercial clients. This can include installing bathroom and kitchen fixtures, installing water heaters and sub pumps, repairing leaks and broken fixtures, and providing emergency services. Nearly every building on the planet has some form of plumbing, so professional plumbers are always in high demand.

The plumbing industry is expected to grow over the next several years. This is primarily due to the increase in housing construction, leading to millions of new homes being built and needing new plumbing. Demand is also high due to many older buildings needing updates and repairs to their plumbing systems. According to Global Newswire, the global mechanical, electrical, and plumbing industry was valued at $50.2 billion in 2022 and is expected to grow at a CAGR of 10.7% from now until 2032. This substantial growth ensures the industry will remain profitable, making it a perfect time for new plumbing companies to enter the market.

Customer Analysis

Demographic profile of target market, customer segmentation.

Perfect Plumbing LLC will primarily target the following customer profiles:

• Real estate companies
• Property management companies

Competitive Analysis

Direct and indirect competitors.

Perfect Plumbing LLC will face competition from other companies with similar business profiles. A description of each competitor company is below.

Urgent Plumbing Services

Urgent Plumbing Services is the top plumbing company for residents experiencing plumbing emergencies. They are on-call 24/7 and can dispatch a plumber in as little as a few minutes. They can help with practically any emergency, ranging from leaks to sub pump failures. However, they only handle emergencies and do not offer common, non-emergency repair services. As such, they charge high rates for their services, which prevents many residents from hiring their services. Due to their prices and limited services, we expect Urgent Plumbing Services to be a minor competitor.

Chapel Hill Plumbing Co.

Chapel Hill Plumbing Co. has been one of the most popular plumbing services in the Chapel Hill area since 1976. They offer a wide range of services and boast a large crew of 50 plumbers on staff. As such, they can handle most of Chapel Hill’s plumbing demands for both residential and commercial clients. We expect Chapel Hill Plumbing Co. will be our largest competitor.

Johnson’s Plumbing Van

Established in 2012, Johnson’s Plumbing Van is a small operation founded by Bart Johnson. Bart is the sole employee for the company, but has a long and impressively loyal clientbase. He provides a long range of services, but can’t take on any projects that require more than one professional to be involved. As such, he is a minor competitor despite his current success.

Competitive Advantage

Perfect Plumbing LLC will be able to offer the following advantages over their competition:

• Pricing : Perfect Plumbing LLC will provide an array of plumbing services that will be priced competitively and be more affordable than the competition.
• Customer-Focus : Perfect Plumbing LLC’s focus will be on providing customer-focus service that prioritizes customer satisfaction and maintaining long-term relationships.
• Management : Harry has been extremely successful working in the plumbing industry and will be able to use his previous experience to make clients feel comfortable with the process.

Marketing Plan

Brand & value proposition.

Perfect Plumbing LLC will offer the unique value proposition to its clientele:

• Client-focused plumbing services, where the company’s interests are aligned with the customer.
• Service is built on long-term relationships and personal attention.
• Quality services for affordable rates.

Promotions Strategy

The promotions strategy for Perfect Plumbing LLC is as follows:

Social Media Marketing

The company will have several social media accounts and invest in ads on all social media platforms. These accounts will showcase pictures of our crew as well as a list of the services we provide. The company will use targeted marketing to appeal to our target demographics.

SEO Website Marketing

Perfect Plumbing LLC will invest funds into maintaining a strong SEO presence on search engines like Google and Bing. When a person types in “local plumbing services” or “Chapel Hill plumbing services”, Perfect Plumbing LLC will appear in the top three choices.

Advertisement

Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. Perfect Plumbing LLC will advertise its services in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.

Perfect Plumbing LLC understands that the best promotion comes from satisfied customers. The company will encourage its clients to refer other individuals and businesses by providing discounts on future services for every new client produced. This strategy will increase in effectiveness as time goes on.

The pricing of Perfect Plumbing LLC will be moderate and on par with competitors so customers feel they receive value when hiring our plumbing services.

Operations Plan

Perfect Plumbing LLC will utilize the following operations plan. Operation Functions:

• Harry Garcia will be the Owner of Perfect Plumbing LLC. He will run the general operations of the company and provide plumbing services to his initial clientbase. He will be the sole employee for the company in the beginning but will gradually hire the following staff:
• An Administrative Assistant who can answer phones, schedule appointments, and work on general administrative tasks.
• An Accountant who will manage all client invoicing, billing, and payables.
• A Marketing Assistant who will run all the marketing and promotions campaigns.
• Several contractors who will provide quality plumbing services.

Milestones:

Perfect Plumbing LLC will have the following milestones complete in the next six months:

• 5/1/202X – Finalize lease agreement for office space
• 6/1/202X – Office build out
• 7/1/202X – Hire and train essential staff
• 8/1/202X – Begin marketing campaign
• 9/1/202X – Launch Perfect Plumbing LLC
• 10/1/202X – Reach break even

Though he has never run his own business, Harry Garcia has worked in the industry long enough to gain an in-depth knowledge of the operations (e.g., running day-to-day operations) and the business (e.g., staffing, marketing, etc.) sides of the industry. He also already has a starting customer base that he served while working for other plumbing companies. He will hire several other employees who can help him run the aspects of the business that he is unfamiliar with.

Financial Plan

Key revenue & costs.

The revenue drivers for Perfect Plumbing LLC will come charging our clients for our plumbing services.

The cost drivers for Perfect Plumbing LLC will include the overhead costs, salaries, cost of supplies, vehicle maintenance, and marketing expenses.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

• Number Of Clients:
• Annual Lease: $25,000
• Vehicle Maintenance & Upkeep: $20,000

Financial Projections

Income statement, balance sheet, cash flow statement, plumbing business plan faqs, what is a plumbing business plan.

A plumbing business plan is a plan to start and/or grow your plumbing business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Plumbing business plan using our Plumbing Business Plan Template here .

What are the Main Types of Plumbing Businesses? 

There are a number of different kinds of plumbing businesses , some examples include: Commercial Plumbing, Residential Plumbing, and Service and Repair Plumbing.

How Do You Get Funding for Your Plumbing Business Plan?

Plumbing businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Plumbing Business?

Starting a plumbing business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Plumbing Business Plan - The first step in starting a business is to create a detailed plumbing business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your plumbing business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your plumbing business is in compliance with local laws.

3. Register Your Plumbing Business - Once you have chosen a legal structure, the next step is to register your plumbing business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your plumbing business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Plumbing Equipment & Supplies - In order to start your plumbing business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your plumbing business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful plumbing business:

• How to Start a Plumbing Business

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What to Include in a Plumbing Business Plan [& Free Template]

Plumbers who want to start their own plumbing company need a plumbing business plan. It’s a crucial tool that helps plumbers make informed decisions, set clear goals, secure funding if needed, and navigate the complexities of running a successful plumbing business. It’s essentially a roadmap for startups or existing plumbing companies to achieve long-term success and growth.

To help you design or improve your own plumbing business plan, get started with our free plumbing business plan template. We show you what to include in your business plan and how to write one using a company business plan template specifically designed for the plumbing industry.

Table of Contents

What is a business plan for a plumbing business, why should a plumbing business have a business plan, how to write a plumbing business plan [with template].

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A business plan for a plumbing business is a comprehensive document that outlines all aspects of the company’s operations, goals, strategies, and financial projections. It serves as a roadmap for the business owner and potential stakeholders by detailing step by step how the business will be structured, managed, and grown. Both startups and established plumbers use business plans to grow their plumbing companies , apply for funding, or seek financial investors.

A plumbing business plan is also a fluid document that needs adjusting on a regular basis along with your business goals and strategies. It can show you how many leads to generate, how many calls to answer, and what your techs’ average ticket needs to be to generate a certain level of revenue each month.

Developing a business plan is especially helpful for new plumbing companies, especially if they’re seeking funding from investors to get their small business off the ground. A plumbing company business plan also serves great purpose for an established plumbing business, as the company reflects on goals and updates its business plan throughout the year.

Plumbers, like any other business owners, benefit from a well-thought-out business management plan for two important reasons.

Reason #1: Fundraising purposes

If plumbers seek financing to start their own business or investors to expand into new businesses, a solid business plan is essential. Lenders and investors want to see a detailed financial report, monthly financial statements, balance sheets, a daily operational plan, and sales forecast — just to name a few of the most important documents to include in a business plan.

In short, lenders and investors want to see a detailed plan that demonstrates the business's potential for success and how it intends to use the funds. The main sources of funding for a plumbing business include personal funds, credit cards, bank loans, and investors. Personal savings and bank loans are the most common funding paths for plumbing companies.

Reason #2: Identify business goals and minimize risks

A business plan serves as your company’s blueprint, as it outlines the roadmap for where you want your plumbing business to go and how you plan to get there. By defining your company’s mission, vision, and long-term goals, and identifying ways to measure success, you and your management team can make informed decisions on the best path forward.

Risk management is also a critical component to your business plan. Include details about your competitors, the market, your target audience, and any future obstacles on the horizon, then develop a contingency plan to handle any potential risks or challenges.

A plumbing business plan should be tailored to the specific goals of your plumbing business and provide a realistic and achievable roadmap for its success. To help plumbing contractors know exactly what information to include in a business plan, ServiceTitan created a plumbing company business plan template for you to download and fill in.

>>Download our free plumbing company business plan template.

Here are the key components typically included in a plumbing business plan:

1. Industry analysis  

Begin by assessing the current market trends for the plumbing industry in your area. Who are your customers? What demographics define your target audience? Who are your biggest competitors? What is the market size or market share in your area, and how can you set your plumbing company apart from the rest? Then use your answers to help inform your overall plumbing business strategy.

2. Executive summary

Write your executive summary last, but include it near the top of your business plan as a constant reminder of your overall vision and goals for your plumbing company. Keep it concise with an overview of the entire business plan, including a mission statement, the business goals, target market, competitive advantage, and financial projections for future growth.

3. Company overview

Your business overview provides details about your specific plumbing business. Tell your company’s story, including how it got started and where it plans to go. Explain how your vision, core values, and business philosophy sets you apart from others in the plumbing industry. 

Outline your goals and objectives for the business, and identify specific key performance indicators (KPIs) you plan to monitor as your company grows. Elaborate on your target audience and how you plan to market your services to generate new leads. Identify the strengths and core competencies that make your plumbing company stand out, and demonstrate how your training processes help plumbing techs excel.

4. Products and services

Clearly describe your plumbing company’s pricing structure and what’s included for each plumbing service you offer, including repairs, installations, maintenance, emergency services, and specialized work.

Define the scope of your residential and/or commercial plumbing services and repairs, including clog-clearing, leak inspections, toilet plumbing, faucets, sewer lines, water heaters, sump pumps, new installations, and more. Then, develop creative guarantees for service, repair, and replacement that inspire customers to take notice and highlight any specialized work your plumbers do, such as gasfitting appliances or large drain clearing.

Do you price plumbing jobs by the hour, or offer flat-rate pricing? Include the service rate, add in the travel fee if you charge one, then total the billable amount for every job or service you offer.

ServiceTitan’s integrated pricebook helps plumbing businesses set accurate and profitable pricing every time. Also, Price Insights, available to users of Pricebook Pro , works to calculate the average price for each plumbing service, then shows you how your prices compare to others in your region. You can easily see if your prices are too low or too high, then adjust to keep your profit margins in line.

5. Market analysis

Take a thorough assessment of market trends in your area and analyze key competitors. Where do they shine, and where do they fizzle? How much market share do they control? How do they price their plumbing services? What gaps need to be filled in terms of the type of plumbing services offered or in areas where customers struggle to find a reliable plumber?

Collect and analyze the market data, then strategize ways to outrank your competition on every key metric, from providing online booking capabilities and delivering excellent customer service to quicker response times and fewer callbacks.

6. Customer analysis

Fully research your target audience to gain a complete picture of who your customers are and who you want them to be. Define their demographics, such as age, gender, income level, location, and buying behaviors. If you plan to service residential customers, learn as much as you can about the age of their homes, total assessed value, date last sold, and even the type of plumbing system in use.

Leverage customer experience software to gain even more insight into your customers’ plumbing history, needs, and possible pain points, then train your CSRs and plumbing techs to use our automated customer relationship management (CRM) features to improve their overall performance.

Notable ServiceTitan CRM features include:

Scheduling : Automated scheduling options allow plumbing customers to book jobs at their own convenience, whether by booking directly online or through calls, text, or web chats. 

Detailed customer history : A robust CRM allows CSRs to personalize the customer experience from the start, then collect the necessary information to adequately inform service techs so they arrive fully prepared to do the job.

Text messaging communication : Text appointment reminders and technician bios to communicate with customers the way they prefer. With two-way SMS communication, customers can easily confirm or reschedule appointments, ask questions, or even pay their bill.

Live tracking : No more waiting around for the plumber to arrive! With live tracking features, customers can see the tech’s exact location on a map and know when they’ll arrive.

On-site estimates : With ServiceTitan Mobile , techs can build and display branded, digital estimates with good, better, and best options in just a few taps.  

Financing options: Ease customers’ minds about cost by providing easy financing options on high-dollar plumbing jobs. ServiceTitan offers several options, and customers can apply right from the tech’s mobile device, choose the plan that fits best, and receive instant approval.

7. Marketing and sales plan

Create a detailed plumbing marketing plan for how the business will attract potential customers and retain current ones through branding, pricing strategy, advertising methods, online presence, reputation management, and customer experience.

ServiceTitan’s home services marketing software analyzes your own customer data to come up with solutions to attract, convert, and retain customers. With ServiceTitan’s Marketing Scorecard, you can rank your campaigns by revenue so you know what’s working and what isn’t, and even drill down to see what kind of jobs your ads are producing.

8. Organization and management

Develop a chart that outlines the company’s organizational structure, roles and responsibilities of key team members, resumes of key team members, and the owner's qualifications, licenses, and permits. Include job descriptions and job interview questions so everyone knows your expectations for how the company will be organized and managed.

9. Operational plan

Include information about the day-to-day operations of your plumbing business. Detail your workflow processes, equipment and inventory used, go-to suppliers, and any plumbing partnerships that help you deliver premium service.

The more details you provide here will help to inform the company roadmap for your team, ultimately resulting in improved efficiency, higher productivity, and increased profits.

10. Financial plan

Your plumbing business’s financial plan typically includes startup costs, a 12-month profit-and-loss projection, a cash-flow projection, a projected balance sheet, and a break-even calculation. 

With customized reporting capabilities, ServiceTitan field reporting software helps you stay on top of every aspect of your financial plan, giving you data-driven visibility into the areas where you’re finding success and where you’re not.

Over to You

ServiceTitan’s cloud-based, all-in-one plumbing software gives plumbing business owners the technology they need to do the work efficiently, the data and reporting they need to do it smartly, and a wide array of resources to guide them as they grow toward achieving long-term success.

>> Want to start your own plumbing business or revitalize and grow an established business? Download this plumbing business plan template to get started.

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Follow these tips to quickly develop a working business plan from this sample.

1. Don't worry about finding an exact match

We have over 550 sample business plan templates . So, make sure the plan is a close match, but don't get hung up on the details.

Your business is unique and will differ from any example or template you come across. So, use this example as a starting point and customize it to your needs.

2. Remember it's just an example

Our sample business plans are examples of what one business owner did. That doesn't make them perfect or require you to cram your business idea to fit the plan structure.

Use the information, financials, and formatting for inspiration. It will speed up and guide the plan writing process.

3. Know why you're writing a business plan

To create a plan that fits your needs , you need to know what you intend to do with it.

Are you planning to use your plan to apply for a loan or pitch to investors? Then it's worth following the format from your chosen sample plan to ensure you cover all necessary information.

But, if you don't plan to share your plan with anyone outside of your business—you likely don't need everything.

More business planning resources

How to Create a Business Plan Presentation

Business Plan Template

How to Start a Business With No Money

Simple Business Plan Outline

10 Qualities of a Good Business Plan

How to Write a Business Plan for Investors

Industry Business Planning Guides

How to Write a Business Plan

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Plumbing Business Plan: Complete Guide & Template 

• Author | Becky Forbes
• February 15, 2023

Starting a plumbing business is an exciting opportunity, but it can quickly become overwhelming without a proper plan and strategy. That’s why having a comprehensive plumbing business plan is imperative for the success of your business. 

In this post, we will discuss the importance of creating a business plan for business owners. We will also provide guidance on what to include in a plan for a plumbing company. Additionally, we will offer a free plumbing business plan template.

Why a Plumbing Business Plan is Essential

A business plan is an essential and comprehensive guide for starting a successful plumbing business. This plan will act as a roadmap, guiding you through the ups and downs of running a successful plumbing business.

It outlines goals, strategies, operations, and financial plans to keep the business organized and on track. Writing a business plan helps you stay focused on your objectives and anticipate challenges so you can prepare for them proactively. It will also make it easier to secure funding, as investors and lenders will want to see a well-thought-out plan. 

Structure of a Plumbing Business Plan 

Executive summary.

This summary is an overview of the plumbing company’s goals, objectives, and mission statement. It should highlight the business’s unique selling points, including its experience and expertise in plumbing services and its commitment to customer satisfaction. The executive summary should also  provide an overview of the plumbing industry, including trends and market conditions, to help position the business as a leader in its field. 

Company Summary

The company summary should be clear, concise, and well-written to convey the business’s vision and growth plans. 

Industry Analysis 

This analysis provides an in-depth examination of the plumbing industry. The analysis includes market trends, a competitive analysis, and current regulations and standards. It helps to identify opportunities and challenges for the business and informs strategic competitive advantage planning.

Market Analysis 

This involves a thorough analysis of the target market for the plumbing business, diving into demographic information and consumer behavior to gain insights into the buying habits and preferences of the target audience. It also provides a comprehensive overview of the plumbing industry, including market trends, competitive landscape, and market size, which can be used to inform business strategies and decisions. 

This analysis can help your plumbing business effectively reach and engage with its target market, leading to increased customer acquisition and revenue growth.

Marketing and Sales Strategy 

This outlines a comprehensive plan for attracting and retaining customers in the plumbing business. It includes various marketing and sales tactics, such as advertising, promotions, leveraging word of mouth, and providing excellent customer service. The marketing plan component of this strategy outlines a more focused and intentional approach to promoting the plumbing business, taking into account key factors such as the target market. 

With a well-executed marketing and sales strategy, your plumbing business can effectively reach its target audience, differentiate itself from the competition, drive customer loyalty, and establish long-term customers. 

Service Offerings 

This section outlines the comprehensive range of services offered by your business, including both residential plumbing and commercial plumbing solutions. It provides a clear and detailed description of each service, including the scope of work and plumbing service pricing . By offering a wide range of high-quality plumbing services, your business can cater to the diverse needs of its customers and stand out in a competitive market. 

The clear and transparent presentation of service offerings can also foster trust and build credibility with potential customers, leading to increased customer acquisition and revenue growth.

If you’re looking for more ways to improve your plumbing customer service and increase revenue, partner with Payzer. Payzer is a plumbing management software that helps you simplify operations, sell more, and improve collections.

Schedule a Demo Today

Operations Plan 

This operations plan is a critical component of the overall business strategy, as it ensures that your plumbing business operates smoothly and efficiently and can provide top-notch service to your customers. 

This comprehensive plan outlines how the plumbing business will be run and managed daily. It covers critical operational areas such as employee management, staffing, equipment usage, appointment scheduling, and customer service processes. Additionally, it highlights the importance of offering credit card payment options, which can provide added convenience and flexibility for customers and help your business increase sales and revenue.  

By having a well-defined and executed operations plan, you can achieve your short-term and long-term goals, grow your customer base, and build a strong reputation in the plumbing industry.

Financial Plan 

This component of the business plan provides a comprehensive overview of the financial projections for your plumbing business. It includes detailed revenue projections, cash flow analysis, and growth projections. The financial plan also contains a balance sheet to demonstrate financial stability and potential for business success. 

This financial plan is a crucial component of the overall business strategy.It provides a realistic and data-driven view of your business’s financial future and helps to inform decision-making and secure funding. By having a well-structured and realistic financial plan, your plumbing business can attract investors and lenders, establish a strong financial foundation, and secure long-term success.

The conclusion is a crucial component of your business plan, as it ties together all of the key elements and provides a final demonstration of your plumbing business’s potential for success. 

The conclusion provides a concise and compelling summary of the key points. It reiterates the business’s mission, vision, and commitment to success and highlights the strengths and unique selling points of the business. 

The conclusion serves as a final opportunity to make a strong impression on potential investors, lenders, and stakeholders. It should leave the reader with a clear and optimistic view of the business’s future and convey a sense of confidence and determination to succeed. 

We hope that you have a good understanding of the key elements that should be included in a plumbing business plan. These elements provide a roadmap for starting and running a successful plumbing business, as well as strategies for marketing, customer service, finances, and business operations. With the right plan and determination, you can build a successful plumbing business. 

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Plumbing Business Plan Template [Updated 2024]

Plumbing Business Plan Template

If you want to start a successful plumbing business or expand your existing plumbing business, you need a business plan.

Fortunately, you’re in the right place. Our team has helped develop over 100,000 business plans over the past 20 years, including thousands of plumbing business plans.

The following plumbing business plan template and example gives you the key elements you must include in your plan. In our experience speaking with lenders and investors, the template is organized in the precise format they want.

You can download our Ultimate Business Plan Template (including a full, customizable financial model) to your computer here.  

Example Business Plan For Plumbing Businesses

I. executive summary, business overview.

[Company Name] is a new residential plumbing business located in [location]. We are committed to providing the highest quality plumbing services in the area and creating connections with customers that last a lifetime. Some of the services we provide include clearing clogged drains, repairing and replacing faucets and sinks, installing and maintaining sump pumps and water heaters, and providing emergency services. We are [location]’s friendly neighborhood plumbers who can tackle any plumbing concern that our customers have.

[Company Name] provides a variety of residential plumbing services to the homes and apartment buildings of [location]. These services include, but are not limited to:

• Clogged drains
• Faucet and sink repair and replacement
• Sewer and septic conversion
• Sewer inspections
• Garbage disposal repair
• Sump pump installation and maintenance
• Water heater repair and installation
• Water treatment
• Emergency services

Customer Focus

[Company Name] will primarily serve the residents and homeowners of [location] and the surrounding area. The demographics of these customers are as follows:

• 92,021 residents
• 39% married
• 32% with children under 18
• 55% homeowners
• Median age of 41

These demographics serve our company well. With such a large population of homeowners, many residents will need a local plumber to keep their plumbing fixtures and sewer systems intact. [Company Name] can provide homeowners with any routine or emergency plumbing services they need.

Management Team

[Company Name] is led by [Founder’s Name] who has been a plumber for [X] years. Throughout his career, he has performed a variety of plumbing services for hundreds of customers living in the [location] area. He has conducted much of this work for other plumbing companies and is now eager to utilize his experience and connections for his own business.

Though he has never run his own business, [Founder’s Name] has worked in the industry long enough to gain an in-depth knowledge of the operations (e.g., running day-to-day operations) and the business (e.g., staffing, marketing, etc.) sides of the industry. He also already has a starting customer base that he served while working for other plumbing companies.

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

• The company will be providing a valuable service for homeowners who are in need of plumbing services.
• [Founder’s Name] has a track record of success in the plumbing industry and already has a loyal client base.
• [Company Name] will provide high-quality plumbing for a moderate price.

Financial Highlights

[Company Name] is currently seeking $470,000 to launch. Specifically, these funds will be used as follows:

• Store design/build: $150,000
• Vehicle purchase and maintenance: $50,000
• Equipment and initial supplies: $150,000
• Working capital: $120,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

Top line projections over the next five years are as follows:

II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is led by [Founder’s Name], who has been a plumber for [X] years. He has spent his career working for a variety of local plumbing businesses, including some of [Company Name]’s direct competitors. Now with years of experience under his belt and a loyal client base, [Founder’s Name] is ready to create his own business and hire highly skilled plumbers at his side.

[Company Name]’s History

[Founder’s Name] has spent the past year researching what it takes to create his own business and expand on his client base. He has analyzed the costs, market, demographics, and local competition. [Founder’s Name] has compiled enough information to develop his business plan in order to approach investors.

After completing his research, [Founder’s Name] incorporated [Company Name] on [date of incorporation] as an S-corporation. The business is currently being run out of [Founder’s Name]’s home, but once the lease on [Company Name]’s office location is finalized, all operations will be run from there. He currently uses his personal vehicle to drive to clients’ homes but will purchase a van that will be used specifically for the business.

Since incorporation, the company has achieved the following milestones:

• Found a commercial space and signed a Letter of Intent to lease it.
• Developed the company’s name, logo, and website located at [website].
• Planned the suite of services to be offered.
• Determined equipment, supplies, and materials needed.
• Begun recruiting key employees and experienced plumbers.

[Company Name]’s Products/Services

Iii. industry analysis.

As long as buildings have indoor plumbing, there will be a demand for plumbers. Plumbers are essential workers who help to maintain the plumbing and sewer systems in homes, commercial buildings, and across cities. Without their tools, skills, and expertise, the modern world would not have the intricate and complex plumbing system that keeps civilization running.

Therefore, the demand for plumbers remains strong and continues to grow. According to IBISWorld, the plumber industry has grown 2.3% per year over the past five years, and that growth is expected to continue for the foreseeable future. This growth shows that the industry has promise and that it is a good time to start a new plumbing business.

IV. Customer Analysis

Demographic profile of target market.

[Company Name] will serve the community residents of [location] and its surrounding areas.

The area we service is suburban, with 55% owning homes. A large portion of these homes are decades old, so they need constant maintenance on their plumbing fixtures. This means a sizable portion of the local population will require our services at some point.

Customer Segmentation

[Company Name] will primarily target the following three customer segments:

• Homeowners : We will primarily market our services to new and veteran homeowners who need a friendly plumber to help them with all their plumbing needs. [Company Name] will market itself as a convenient option that can provide multiple services, so they don’t need to call multiple plumbers for help.
• Residents 55 and older : Residents who are near their golden years usually don’t have the time, energy, or ability to keep their house in good repair. When they have major plumbing projects to tackle, they need an experienced plumber who is on-call and provides quick and friendly services. We will market our outstanding customer service to show that we are the best business for all their plumbing needs.
• Landlords/Property management companies : Companies and individuals who rent out homes and small multi-family complexes need on-call plumbers they can trust. Our team has the experience and skill to handle these projects and can be over soon after an emergency occurs.

V. Competitive Analysis

Direct & indirect competitors.

The following plumbing companies operate within a 10-mile radius of [Company Name], thus providing either direct or indirect competition:

Emergency Plumbers, Inc Emergency Plumbers, Inc is one of the top plumbing services for people who experience a plumbing emergency. They are on-call 24/7 and can dispatch a plumber in as little as a few minutes. So whether your sump pump isn’t working during a storm or you have no hot water, Emergency Plumbers will be there shortly to fix the problem.

Though Emergency Plumbers will continue to thrive, the company does not offer routine maintenance and repair services. They strictly focus on emergency situations. Therefore, they will not be a major competitor for most of our business.

Mr. Smith Plumbing Mr. Smith Plumbing has been a major competitor nationwide for decades and has a very recognizable brand. The company offers a wide variety of plumbing services from routine maintenance and repairs to emergency services. When plumbing issues occur, many people think of Mr. Smith Plumbing first.

Though Mr. Smith Plumbing will continue to thrive, the company lacks affordable pricing and good customer service, which prevents customers from coming back. [Company Name] will have far more affordable services and aim to create lasting connections with customers.

Plumbing And More LLC Established in 2005, Plumbing And More LLC set out to be the best local plumbing business around. Customers can expect high-quality plumbing work paired with excellent customer service. Plumbing and More’s most popular services include water pressure checks, water heater maintenance and repair, and sump pump maintenance.

Though Plumbing And More LLC will continue to thrive, the company has received numerous complaints that have tarnished its reputation in recent years. Therefore, it is no longer seen as the friendly neighborhood plumbing business it once was. This is an excellent opportunity for [Company Name] to fill this role.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. Those advantages include:

• Customer-Focus : [Company Name]’s plumbers provide the highest quality customer service focused on transparency, communication, and responsiveness throughout the process, from the initial inquiry to the follow-up once the project is completed.
• Management : [Founder’s Name] has been extremely successful working in the plumbing industry and will be able to use his previous experience to help clients with whatever they need. His unique qualifications will serve customers in a much more sophisticated manner than many of [Company Name]’s competitors.
• Relationships : Having lived and worked in the community for decades, [Founder’s Name] knows many of the local residents and has already established a loyal clientele from his years working for other competitors. These relationships will provide the company’s initial clientele and help our business through word-of-mouth marketing.

VI. Marketing Plan

You can download our Business Plan Template (including a full, customizable financial model) to your computer here. [Company Name] seeks to position itself as a high-quality, friendly, and convenient plumbing business. Clients can expect to receive the best plumbing services from skilled professionals as well as top-tier customer service.

The [Company Name] Brand

The [Company Name] brand will focus on the company’s unique value proposition:

• Client-focused plumbing services, where the company’s interests are aligned with the customer.
• Service is built on long-term relationships and personal attention.
• Professional industrial experience in a small business setting.

Promotions Strategy

[Company Name] expects its target market to be individuals within a 10-mile radius of its location. [Company Name]’s promotion strategy to reach these potential customers includes:

Referrals [Company Name] understands that the best promotion comes from satisfied customers. The company will encourage its clients to refer other individuals by providing discounts on future services for every new client produced. This strategy will increase in effectiveness over time.

Website/SEO [Company Name] will invest in developing a professional website that displays all of the services offered by the company. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Social Media [Company Name] will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographic.

Publications [Company Name] will advertise its services in key local publications, including newspapers and area magazines. Additionally, the company will print brochures and place them in specific locations frequented by target individuals.

Direct Mail [Company Name] will blanket neighborhoods in the area with direct mail pieces. These pieces will provide general information on [Company Name], its services, and promotional discounts.

Billboards [Company Name] will secure a billboard in the area that captures the attention of residents. The billboard will draw attention to the new business and its service offerings.

Pricing Strategy

[Company Name]’s pricing will be estimated on a project basis. The pricing will be determined by the equipment and tools needed and the amount of labor required to finish the job. Pricing will be moderate and less expensive than our competitors, but more expensive than lower-quality, efficiency-driven plumbing businesses.

VII. Operations Plan

Functional roles.

[Company Name] will need to fulfill the following functional roles to execute its business plan and ensure the company’s success:

Service Functions

• Plumbing services, including maintenance, repairs, and installations
• Customer service
• Scheduling of plumbing services
• Quoting and invoice creation
• Equipment maintenance and upkeep
• Purchasing of equipment and tools

Administrative Functions

• Social media management
• Website management
• Bookkeeping
• Hiring and training staff
• Maintenance functions
• Other general administrative functions

VIII. Management Team

Management team members, hiring plan.

[Founder’s Name] will serve as the Owner and Manager of [Company Name]. In order to launch, he needs to hire the following personnel:

• Assistant Managers (1 to start)
• Administrative Staff (1 to start)
• Plumbers (2 to start)

IX. Financial Plan

Revenue and cost drivers.

[Company Name]’s revenue will primarily come from providing plumbing services to local homeowners. Pricing will be determined by the services required, equipment and tools needed, and scope of the project.

The main cost drivers for [Company Name] will be labor expenses, marketing, and lease for the office space.

Capital Requirements and Use of Funds

[Company Name] is currently seeking $470,000 to launch. The funds will be used for capital expenditures, office build-out, hiring initial employees, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

Key Assumptions

5 Year Annual Income Statement

5 Year Annual Balance Sheet

5 Year Annual Cash Flow Statement

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Plumbing Business Plan Template & Guidebook

Are you looking for an easy-to-follow, comprehensive guide to create a successful plumbing business plan? Look no further! The #1 Plumbing Business Plan Template & Guidebook provides an invaluable set of tools to help you plan, organize and launch your business. This comprehensive guidebook covers all the critical elements of a business plan, including setting goals, market analysis, and financial planning. With the help of this template and guidebook, you can create a winning plan that will ensure the success of your venture.

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• How to Start a Profitable Plumbing Business [11 Steps]
• 10+ Best & Profitable Plumbing Business Ideas [2023]
• 25 Catchy Plumbing Business Names:
• List of the Best Marketing Ideas For Your Plumbing Business:

How to Write a Plumbing Business Plan in 7 Steps:

1. describe the purpose of your plumbing business..

The first step to writing your business plan is to describe the purpose of your plumbing business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a plumbing business:

Our mission at ABC Plumbing is to provide premier, efficient, and reliable residential and commercial plumbing services to our local community, while upholding the highest standards of customer service, professionalism and craftsmanship.

2. Products & Services Offered by Your Plumbing Business.

The next step is to outline your products and services for your plumbing business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your plumbing business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your plumbing business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your plumbing business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a plumbing business?

To run a plumbing business, you will need the following supplies and equipment:

• Plumbing tools (wrenches, augers, pipe cutters, etc.)
• Pipes, fittings, and valves
• Pipe insulation and sealants
• Testing and diagnostic equipment (drain cameras, water pressure gauges, etc.
• Emergency safety gear (fire extinguisher, safety goggles, etc.)
• Business-related supplies (business cards, accounting/bookkeeping system)

In addition to supplies and equipment, you may need certain permits depending on where you are located. Check with your local municipality for more information.

5. Management & Organization of Your Plumbing Business.

The second part of your plumbing business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your plumbing business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Plumbing Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a plumbing business varies based on many different variables, but below are a few different types of startup costs for a plumbing business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your plumbing business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your plumbing business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your plumbing business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Plumbing Business Plans:

Why do you need a business plan for a plumbing business.

A business plan is an essential document for any business. It outlines the strategies, objectives, and financial goals of a plumbing business in order to help make informed decisions and guide the business’s growth. Additionally, a business plan is often a necessity if you are looking to secure funding from potential investors or lenders. A plumbing business plan should include an executive summary; analysis of the industry, market, and competition; a marketing plan; operational strategy; financial projections; and other relevant data.

Who should you ask for help with your plumbing business plan?

You should ask a professional business consultant, an experienced plumber, or a small business attorney.

Can you write a plumbing business plan yourself?

Yes, it is possible to write a plumbing business plan yourself. A number of online resources can be found that can help guide you on how to go about writing a business plan. Additionally, you may want to consult with a professional who specializes in helping individuals create and develop business plans.

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Plumbing Business Plan Sample

Jul.25, 2018

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Table of Content

Do you want to start plumbing business

Are you planning to start plumbing business ? The plumbing industry in the U.S. has been on an upward trend for the last decade. In 2009, plumbing revenue in the U.S was approximately 100 billion dollars. Professional plumbing is a key subcontracting industry that is important for both residential and non-residential buildings. Plumbers install systems both for new constructions as well as do repairs and maintenance of existing structures. As a critical service sector, venturing into this business is a great idea so long as you have a good business plan in place to guide implementation.

Executive Summary

2.1 the business.

The plumbing business will be registered as Greenhouse Plumbing and shall be located in Lower Manhattan, New York. The business is owned by Graham Johns who is an experienced professional plumber.

2.2 Management Team

Graham Johns, Owner of Greenhouse Plumbing is an experienced plumber with more than 15 years of experience in the plumbing industry. Before starting a plumbing business , Graham dedicated his expertise to the corporate industry by working for numerous companies in the United States.

2.3 Customer Focus

Given his deep industry experience, Graham has vast knowledge of plumbing that is a great asset to help him set up Greenhouse Plumbing and target the right customers.

2.4 Business Target

Graham knows the plumbing industry well and how to go about getting the right customers to bring in the anticipated business revenue. With the right set of strategies, he hopes to penetrate the market and get good business.

Company Summary

3.1 company owner.

Graham Johns is an experienced plumber whose successful career in the plumbing industry has lasted almost two decades. As a leading expert, Graham has worked on large-scale plumbing projects which has equipped him with knowledge on how to run a successful plumbing business .

3.2 Aim of Starting the Business

With the growth of both residential and commercial real estate industry, a lot of opportunities have been created as plumbers play a key role in constructing, repairing and maintaining plumbing systems. Having been in the industry for long, Graham knows too well the future of plumbing is bright and this informed his decision to start Greenhouse Plumbing.

3.3 How the Business will be Started

Armed with extensive plumbing experience, Graham is a successful plumbing professional with vast technical experience of how to run the business. He clearly understands what needs to be done to setup but has also engaged financial business experts to come up with a comprehensive financial analysis.

Services for Customers

Greenhouse Plumbing offers a wide variety of services for clients in the greater New York area. In order to effectively know how to start your own plumbing business , it’s a great idea to identify services to be offered. To penetrate an established industry which already has other plumbing companies, Graham John plans to focus on excellent service delivery and professionalism to grow plumbing business . With diversified services targeting all types of clients, customers will be able to enjoy a vast number of benefits all under one roof. Greenhouse Plumbing intends to offer the following types of services to both residential and commercial clients in New York.

• General plumbing services that include repair, maintenance and setting up of new plumbing systems
• Streamfitting and piping services
• Gas plumbing and appliance repair
• Installation of septic tanks, lawn sprinkler and hot water systems

Marketing Analysis of Plumbing Business

Plumbing is a key service sector that plays a vital role in both the residential and commercial real estate industry. Builders who come up with numerous projects are often in need of professional, experienced, reliable and well-priced professional plumbers who can offer excellent plumbing services. With the rapid expansion of New York’s real industry, Greenhouse Plumbing has an incredible opportunity considering Graham has vast knowledge of how to run a plumbing business .

5.1 Market Segment

For Greenhouse Plumbing to meet its financial objectives, this plumbing company business plan explains in detail the customer target and which marketing strategies shall be used to woo prospective customers. Identification of the target market is vital to ensure customized marketing strategies are adopted in order to yield the desired results.

5.1.1 Individuals and Households

With a population of over 8 million people, New York is the largest city in the United States meaning it has the highest number of households than any other city in the U.S. Because of this, the largest source of customers for Greenhouse Plumbing is expected to be individual households that are in need of professional plumbing services. This plumbing business plan lays out emphasis on what needs to be done to effectively reach out to this market projected to be a key revenue source for Greenhouse plumbing. From the onset, Graham and his team must find ways of connecting with local households in various New York residential neighbors.

5.1.2 Corporates

New York is a corporate hub with thousands of commercial buildings that host corporate companies. Whether it is fixing plumbing systems for new buildings or doing maintenance and repairs for existing structures, the corporate industry is a lucrative market for Greenhouse Plumbing. Corporates award large long-term plumbing maintenance and repair contracts which are lucrative and a great revenue source for the company. The corporate industry is keen on getting the best professional plumbing services and therefore, Greenhouse plumbing needs to implement strategic marketing policies that attract corporate clientele.

5.1.3 Real Estate Owners and Developers

New York is among top U.S. cities with a vibrant real estate sector which is one of the biggest customers for the plumbing industry. New York is home to some of the largest and most popular real estate companies in the United States. Due to the large number of real estate firms, Greenhouse Plumbing has to know how to market a plumbing business to various New York real estate owners and developers. Among the priority target markets should be focus on how to penetrate the real estate industry.

5.1.4 Government Agencies

Government is a major customer segment with a good capability to provide Greenhouse Plumbing with a good source of revenue. Even though government jobs aren’t easy to secure, the business stands a good chance to secure business from various federal agencies.

5.2 Business Target

Greenhouse Plumbing has plans to offer a superior plumbing service that will cut out the business from the rest of its competitors. New York being a large city with diverse types of customers is an advantage for the business. Despite the presence of established plumbing companies, the company has formulated a clear business operational plan that will help realize an annual sales increase of 20%-25%.

5.3 Product Pricing

When thinking about plumbing business start up costs , Greenhouse Plumbing has come up with a pricing structure which takes into account market rates and what competitors are charging. Ultimately, the plan is to ensure the correct pricing mechanism is put in place for the business attains its revenue targets.

With the right strategies put in place, there is a lot of revenue potential for Greenhouse Plumbing to tap. A host of creative marketing strategies will be helpful in aggressively marketing the plumbing business. To start a plumbing business that will be successful, it is imperative to have the right strategies in place.

6.1 Competitive Analysis

Greenhouse Plumbing has extensively studied the market and identified areas it can capitalize on to generate revenue to outsmart its competitors. New York is a large city with plenty of opportunities that can only be identified through consistent market analysis and research efforts.

6.2 Sales Strategy

For Greenhouse Plumbing to penetrate the market and win loyal customers as well as keep attracting new clients, the sales strategies below will be used to advertise the business.

• Distribute introduction letters, company materials and brochures to targeted customer segments in an effort to market and create awareness about the new plumbing company
• Organize an opening party and invite stakeholders as well as prospective customers from key industries such as real estate professionals and managers. This forum is a great networking opportunity to create rapport with customers.
• Attend exhibitions and events that bring together plumbing companies.
• Advertise the business in local print and broadcast media such as television, radio and newspapers
• Adopt digital marketing strategies such as Google Ads, Facebook and Twitter as many clients now seek plumbing services through the internet
• Market the business in listings such as the Yellow Pages
• Word of mouth marketing

6.3 Sales Forecast

For Greenhouse Plumbing to achieve its goals, below is a detailed sales forecast which has been formulated to guide the business on a path towards success.

Personnel Plan

Greenhouse Plumbing understands too well the importance of having skilled, experienced and reliable employees. Hiring personnel is a key component of how to start a plumbing business . Plumbing is highly technical and the success of this business depends on the caliber of staff hired to work on various systems.

7.1 Personnel Plan

For Greenhouse plumbing to operate effectively, the following staff will be hired to work in various areas of the business. For starters, Graham Johns who is the owner of the business will also be the Chief Executive Officer. In addition, the following staff will hired to offer a helping hand.

• Technical Manager
• 2 Sales and Marketing Executives
• 1 Accountant
• 1 Customer Service Assistant
• 5 Plumbers and Handymen

Successful applicants will be taken through intensive training to familiarize themselves with plumbing company operations.

7.2 Average Salaries

Greenhouse Plumbing intends to compensate staff the following salaries within the first three years of operation.

Financial Plan

Green Plumbing has come up with a detailed financial plan that will help steer the business to development. One of the key things to think about when starting plumbing business is to have a sound financial strategy. A bulk of the capital will be raised from Graham’s personal savings and two investors who are his close friends. Additional funding will be sought through a bank loan for business plan to finance the remaining budget deficit. Using this detailed breakdown of financial parameters, the business will be best positioned to fully harness plumbing business opportunities for the sake of growth. The following is a detailed financial breakdown for Greenhouse Plumbing.

8.1 Important Assumptions

The financial forecast for Greenhouse Plumbing is based on the assumptions below.

8.2 Brake-even Analysis

Greenhouse Plumbing brake-even analysis is shown in the graph below.

8.3 Projected Profit and Loss

Profit and loss information for Greenhouse Plumbing as calculated on a monthly and annual basis is indicated below.

8.3.1 Monthly Profit

8.3.2 yearly profit, 8.3.3 monthly gross margin, 8.3.4 yearly gross margin.

Profit and Loss Analysis for Greenhouse Plumbing is illustrated below.

8.4 Projected Cash Flow

Below is a summary of Pro forma cash flow, subtotal cash received, subtotal cash spent, subtotal cash from operations and subtotal cash spent on operations.

8.5 Projected Balance Sheet

Below is a Projected Balance Sheet for Greenhouse Plumbing that indicates assets, liabilities, capital, long term assets and current liabilities.

8.6 Business Ratios

The following is the Ratio Analysis, Business Ratios and Business Net Worth for Greenhouse Plumbing.

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How to Start a Plumbing Business in 9 Steps

Free Plumbing Business Plan Template

11 Min Read

A plumbing business company is a blend of the pleasure of working with the satisfaction of providing essential services. If you are keen on solving practical problems and have a background in mechanical design, then the plumbing industry aligns with your goals.

Starting a successful plumbing business is not easy. This requires not only technical expertise but also involvement in financial forecasting, business planning, complying with regulatory frameworks and tools, and developing lasting client relationships, however, it doesn’t have to be a trip from the pipeline dreaming up to pipe success is awesome.

We are here to guide you through all the possible challenges of installing your plumbing business, ensuring you have all the tools and knowledge at hand.

Let’s turn the valve so that opportunities flow!

Benefits of Starting a Plumbing Business

Starting a plumbing company project offers a unique and promising opportunity for aspiring entrepreneurs to start their new plumbing business. The plumbing industry is experiencing massive growth through urban development and technological advancement.

Let us explore what makes plumbing services a proper fit in the current market environment.

• Rapid Industry Expansion
• Flexibility
• Demand for Smart Plumbing
• Work Availability

It’s fascinating to see how the plumbing industry combines practical services with innovative trends like smart bathrooms!

How to Start a Plumbing Business: 9 Steps to Get Started

• Create a plumbing business plan
• Training and certifications
• Business registration and legal paperwork
• Financing your plumbing business
• Determine your service offerings
• Get business insurance
• Purchase necessary equipment and tools
• Build a team
• Promote your business

Starting a plumbing business doesn’t need to have a brand-new idea. It is just a need to see people’s faces in your locality and offer them a solution.

To make a good plumbing business, first, look around you. Listen to what people complain about when it comes to their pipes and water. Think about any plumbing troubles you had. Is there something missing in the plumbing services out there?

Here’s how you can figure out what plumbing service to offer:

• See what’s missing in the plumbing services available and think of how you can do it better.
• Talk to people who might need plumbing to learn what bothers them the most.
• Use what you know about plumbing to come up with a good solution.

Try to address the plumbing issue at once. Choose one specific area, like fixing leaks or installing eco-friendly toilets, and become the best at it.

1. Create a plumbing business plan

A Well-prepared plumbing business plan is not a formality but a roadmap that guides your journey and helps you secure funding.

It can be of several sections, including:

• Executive Summary
• Market Analysis
• Plumbing services
• Marketing Strategies
• Financial Projections

Having a plumbing business plan not only allows you to understand the business structure but also acts as a living document of your plumbing business. Update it regularly as your business grows and evolves.

Not very good at writing? Need help with your plan?

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Plans starting from $7/month

2. Training and certifications

Having the proper certifications shows your expertise and builds trust with potential customers. So, be the master plumber by leveling up your plumbing skills.

Here are simple steps on how to do this.

• Start with the basics: Enroll in a plumbing job at a local trade school or community college.
• Learning: These programs combine classroom instruction with on-the-job training under the supervision of experienced plumbers.
• Obtain a License: Obtaining a business license usually involves testing your knowledge of plumbing laws and passing a proficiency test.
• Keep learning: Attend meetings and make further progress in other subjects.

Focusing on your education and getting the right licenses and certifications shows that you are serious about becoming a great plumber. This commitment not only demonstrates your skills but also increases client trust and scope.

It is well-proven that the more you learn and develop skills, the more successful you will be in your career.

3. Business registration and legal paperwork

The first step to starting a successful plumbing business is registering your business so that your business has a strong legal footing in the market.

Decide if you want to operate as a sole proprietorship, a limited liability company (LLC), or another legal entity. Each option comes with business taxes and personal liability. Don’t forget to include obtaining a plumbing contractor license in your plan.

Once you have chosen your business structure, you must register your plumbing business with the appropriate state and local government agencies.

Remember that legal documentation such as obtaining a plumbing license and insurance requirements can vary depending on where you are operating your services.

4. Financing your plumbing business

Now let’s focus on the financial side of becoming a plumbing business owner. You will need capital to purchase plumbing tools, hire labor, and pay the initial operating costs. This question may come to mind:

How much money do I need and where do I get it?

If you already have this thought, it is time to plan your finances. Detail your expected sales, revenue, start-up costs, cash flow, and running costs to understand your business expenses.

Many plumbing businesses start by self-financing, or “bootstrapping” for their new plumbing company This can be favorable because it allows you to have full control of your business but if your savings are not enough, here are some options for business loans to consider funding from:

• Small Business Loans
• Angel Investors
• Venture Capital Firms
• Government loan schemes

Another option would be to borrow money from friends and family. Yet, it’s essential to approach such arrangements with clear terms to avoid personal conflicts.

Careful planning and consideration will form a solid foundation for your plumbing business and help to attract the right investors to fund your plumbing business.

5. Determine your service offerings

Not all plumbing business owners offer outstanding customer service. Deciding on your expertise helps you attract new customers and build a reputation for your plumbing business. Here are some things to consider:

• Residential Plumbing Services: This includes a wide range of services from repairing leak fittings, and toilets in homes to installing new fixtures and water heaters.
• Commercial Plumbing Services: Focus on major professional projects such as maintaining complex plumbing systems, repairing underground pipes, and installing backflow prevention devices
• Specialty Plumber: Go into the niche by providing unique services such as trenchless sewer repairs, green plumbing solutions using environmentally friendly technology, or medical gas installations.

If you want to go with special services, there is a board category that needs to be addressed again. Some common types are:

• Gas Service: Deals with gas leaks and related problems.
• Pipefitting: Specialize in system and pipe installation

Remember, you can always expand your service offerings later, but starting with a defined plumbing service helps you stand out in the market.

6. Get business insurance

Plumbing mishaps happen, and being prepared is key.  Take the necessary insurance policies to protect your business:

• General Liability Insurance: Covers bodily injury and property damage claims resulting from accidents or negligence in the course of your business.
• Workers’ Compensation Insurance: Protects your employees if they are injured on the job, covering medical expenses and lost wages.
• Commercial Vehicle Insurance: Covers your business vehicle in the event of an accident, including injuries to other vehicles, property, and others.
• Commercial Auto Insurance: It covers the driver’s liability if they cause an accident

Depending on your specific industry, consider other coverage options such as equipment or pollution liability insurance.

7. Purchase necessary equipment and tools

Having the right plumbing equipment is important. Invest in high-quality plumbing equipment and consider logistics like a reliable work vehicle to transport your supplies.

Here are some common tools and safety equipment one should consider purchasing for their business operations:

• Plungers and Drain Snakes
• Pipe Cutters
• Soldering Equipment
• Teflon Tape and Sealants:
• Safety Gear

Proper plumbing makes any plumbing job easier and faster. With the right tools, you can perform a variety of tasks such as tightening or loosening pipes, cleaning blockages, cutting or joining pipes, covering leaks, etc.

Damages can occur with bad quality tools which further affect the performance of plumbers. Therefore, high-quality plumbing equipment is a smart investment for any plumbing job.

8. Build a team

As your plumbing business begins to grow, it’s a good idea to expand your workforce. It is very important to hire experienced and licensed plumbers who are dedicated to providing the same high level of service as you.

By building a strong team, you’re not just adding human resources, you are building a team of professionals who can help grow your business to new heights.

A strong team is the backbone of any successful business, boosting you to consistently deliver exceptional service, thus strengthening your reputation in the marketplace.

9. Promote your business

Now that you’re all set to launch a new plumbing company, it’s important to know how to potential customers. Even the most effective plumbing service needs to be focused on the target market when starting with their plumbing service.

At this point, you need to develop your go-to-market plan to promote your plumbing business. If you are planning for immediate services for homes or looking to secure contracts for larger projects, a strong marketing strategy is essential to getting your new plumbing to greater heights.

Consider these questions to answer for an effective promotional strategy.

• What will be your sales strategy and what channels will you use to engage with potential customers?
• How much budget do you want to set aside for marketing?
• What marketing tools will you need to reach the audience?
• Do you handle marketing in-house, or are you planning to hire an outside agency?
• Which marketing channels are most likely to reach your target customers best?

Considering all these marketing channels is understandably overwhelming and confusing. But don’t worry, we’re here to help you understand them easily and create a successful development strategy

Some marketing strategies you can use for your plumbing business include:

• Use Google Ads or Local Services Ads to advertise your services to attract customers looking for immediate plumbing solutions.
• Creating a business page to showcase your business on social media, share tips and advice, and communicate with your followers and potential customers.
• Reaching out to homeowners associations, local builders, or real estate agents to collaborate and secure contracts for larger projects.

Initially, it is important to experiment with a mix of marketing strategies to determine what works best for your plumbing business. Don’t worry too much about the initial cost of marketing, view it as an investment to expand your reach and establish your brand in the competitive plumbing marketing market.

Tips for Starting a Plumbing Business

Plumbing services can be a promising industry in today’s market, but it requires ways to differentiate your business and make a profit. You can think of some tips to grow your new plumbing business.

Service Specialization

Consider specializing in a specific field of plumbing:

• Residential Plumbing: Focus on home plumbing needs, from installation to maintenance.
• Commercial Plumbing: Addresses businesses and commercial properties that require large-scale plumbing solutions.
• Emergency Plumbing: Provide emergency services 24/7 for immediate plumbing issues, allowing you to isolate and attract needy customers immediately.

Quality and Equipment

Invest in high-quality tools and equipment to ensure the efficiency and reliability of your services. With the best tools, quality workflow can do wonders for customer expectations which ultimately results in repeat business.

Branding and Marketing

Create a powerful and unforgettable brand for your plumbing business. Make sure your brand accurately reflects your skills, beliefs, and high standards.

Integrate search engine marketing with traditional channels to better reach your target audience.

Plumbing Services

Provide excellent customer service to build trust and encourage referrals. Being responsive, timely, and transparent about price and service can have a huge impact on your business reputation.

With the basics in mind, you can build a solid foundation for your plumbing business, differentiate your business in the marketplace, and create a strategy for success.

The demand for plumbing services is constant, but the growth of such projects goes beyond just providing basic services. Success requires a comprehensive business plan, dedication, and the ability to adapt to new technologies and changing market trends.

Maintaining your core principles, paying close attention to business developments, and using Business Planner Software to effectively plan your business.

With the right approach and strategy, your plumbing business can not only meet current needs but also set new standards of efficiency and innovation for other plumbing companies.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks, AI-assistance, and automatic financials make it easy.

Frequently Asked Questions

What qualifications do i need.

Starting a plumbing business doesn’t necessarily require a degree. With practical experience and by hiring a team of skilled plumbers, you can successfully launch and run your plumbing service 

How much capital do I need to start a Plumbing Business?

Starting a plumbing project can range from $10,000 to $50,000 . The main cost is usually the purchase of needed plumbing and equipment, which can vary greatly depending on quality and specification

How do I find customers?

• Network: Attend industry events, join trade associations, and network with other professionals. Word of mouth is powerful in the plumbing industry.
• Online presence: Create a business website, list your business in local newsletters, and engage on social media.
• Local Advertising: Use flyers, business flyers, and local flyers to promote your business.
• Offer referral discounts: Encourage satisfied customers to refer others to your business.

Can I run it from home?

Yes, you can do plumbing from home, especially if you provide services such as Pipefitting, Residential Plumbing, and Administrative Services.

However, for on-site work, you will need a workspace and storage space for tools and equipment.

About the Author

Shyam Dua is a seasoned tax professional with 40+ years of experience & a mentor at SCORE. He stands out due to his exceptional business planning skills. With a keen eye for detail and a strong financial acumen, Shyam crafts compelling business plans that pave the way to success. A CPA with a philanthropic heart, Shyam's strategic expertise, and dedication make him an invaluable asset in shaping thriving business ventures. Read more

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Popular Templates

Plumbing Business Plan Template

A successful plumbing business is based on a solid business plan. To help you out, we've designed a business plan template PDF specifically for your plumbing business.

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For help completing your plumbing business plan, read our guide .

How can a plumbing business plan template help you?

• A solid plumbing business plan acts as your strategy guide for building a successful business.
• Whether you're an existing plumbing business or just starting out, a business plan helps you get organised.
• Use a plumbing business plan to help secure funding for your business.

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Plumbing Company Business Plan Template

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Sample of our plumbing company business plan template:

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Plumbing Company Business Plan Template

Download this Plumbing Company Business Plan Template Design in Word, Google Docs, Apple Pages Format. Easily Editable, Printable, Downloadable.

Before you start your plumbing company, there are significant things you need to consider such as equipment, financial capabilities, and more. That’s why in order to make your plumbing company flourish, you would need the right business plan that’s perfectly suitable for you. Provide excellent service at a competitive price with our ready to use Plumbing Company Business Plan Template. It comes with premade content crafted by our business gurus. Did we also mention that it can be downloaded onto any of your devices so that you can edit it anytime, anywhere? Don’t wait for tomorrow, download this Plumbing Company Business Plan Template for your plumbing business today!

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Rusmania • Deep into Russia

Out of the Centre

Savvino-storozhevsky monastery and museum.

Zvenigorod's most famous sight is the Savvino-Storozhevsky Monastery, which was founded in 1398 by the monk Savva from the Troitse-Sergieva Lavra, at the invitation and with the support of Prince Yury Dmitrievich of Zvenigorod. Savva was later canonised as St Sabbas (Savva) of Storozhev. The monastery late flourished under the reign of Tsar Alexis, who chose the monastery as his family church and often went on pilgrimage there and made lots of donations to it. Most of the monastery’s buildings date from this time. The monastery is heavily fortified with thick walls and six towers, the most impressive of which is the Krasny Tower which also serves as the eastern entrance. The monastery was closed in 1918 and only reopened in 1995. In 1998 Patriarch Alexius II took part in a service to return the relics of St Sabbas to the monastery. Today the monastery has the status of a stauropegic monastery, which is second in status to a lavra. In addition to being a working monastery, it also holds the Zvenigorod Historical, Architectural and Art Museum.

Belfry and Neighbouring Churches

Located near the main entrance is the monastery's belfry which is perhaps the calling card of the monastery due to its uniqueness. It was built in the 1650s and the St Sergius of Radonezh’s Church was opened on the middle tier in the mid-17th century, although it was originally dedicated to the Trinity. The belfry's 35-tonne Great Bladgovestny Bell fell in 1941 and was only restored and returned in 2003. Attached to the belfry is a large refectory and the Transfiguration Church, both of which were built on the orders of Tsar Alexis in the 1650s.  

To the left of the belfry is another, smaller, refectory which is attached to the Trinity Gate-Church, which was also constructed in the 1650s on the orders of Tsar Alexis who made it his own family church. The church is elaborately decorated with colourful trims and underneath the archway is a beautiful 19th century fresco.

Nativity of Virgin Mary Cathedral

The Nativity of Virgin Mary Cathedral is the oldest building in the monastery and among the oldest buildings in the Moscow Region. It was built between 1404 and 1405 during the lifetime of St Sabbas and using the funds of Prince Yury of Zvenigorod. The white-stone cathedral is a standard four-pillar design with a single golden dome. After the death of St Sabbas he was interred in the cathedral and a new altar dedicated to him was added.

Under the reign of Tsar Alexis the cathedral was decorated with frescoes by Stepan Ryazanets, some of which remain today. Tsar Alexis also presented the cathedral with a five-tier iconostasis, the top row of icons have been preserved.

Tsaritsa's Chambers

The Nativity of Virgin Mary Cathedral is located between the Tsaritsa's Chambers of the left and the Palace of Tsar Alexis on the right. The Tsaritsa's Chambers were built in the mid-17th century for the wife of Tsar Alexey - Tsaritsa Maria Ilinichna Miloskavskaya. The design of the building is influenced by the ancient Russian architectural style. Is prettier than the Tsar's chambers opposite, being red in colour with elaborately decorated window frames and entrance.

At present the Tsaritsa's Chambers houses the Zvenigorod Historical, Architectural and Art Museum. Among its displays is an accurate recreation of the interior of a noble lady's chambers including furniture, decorations and a decorated tiled oven, and an exhibition on the history of Zvenigorod and the monastery.

Palace of Tsar Alexis

The Palace of Tsar Alexis was built in the 1650s and is now one of the best surviving examples of non-religious architecture of that era. It was built especially for Tsar Alexis who often visited the monastery on religious pilgrimages. Its most striking feature is its pretty row of nine chimney spouts which resemble towers.

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