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How To Write a Successful Wedding Planner Business Plan + Template

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Creating a business plan is essential for any business, but it can be especially helpful for wedding planner businesses that want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every wedding planner business owner should include in their business plan.

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What is a Wedding Planner Business Plan?

A wedding planner business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Wedding Planner Business Plan?

A wedding planner business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Wedding Planner Business Plan

The following are the key components of a successful wedding planner business plan:

Executive Summary

The executive summary of a wedding planner business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

  • Start with a one-line description of your wedding planner company
  • Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your wedding planner business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your wedding planner firm, mention this.

You will also include information about your chosen wedding planner business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a wedding planner business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

  • What part of the wedding planner industry are you targeting?
  • How big is the market?
  • What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, the customers of a wedding planner business may include:

  • Bridal party members
  • Family of wedding couple
  • Wedding vendors (e.g., caterers, florists, photographers)

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or wedding planner services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your wedding planner business may have:

  • Extensive industry knowledge and experience
  • Personalized service
  • Comprehensive planning and organization
  • Creativity and attention to detail
  • Value-driven perspective

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

  • Product/Service : Detail your product/service offerings here. Document their features and benefits.
  • Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
  • Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
  • Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your wedding planner business via word-of-mouth marketing.

Operations Plan

This part of your wedding planner business plan should include the following information:

  • How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
  • What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a wedding planner business include reaching $X in sales. Other examples include adding new products or services, expanding to new markets, or hiring new personnel.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific wedding planner industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

  • Revenue : how much revenue you generate.
  • Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
  • Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Wedding Planner Business

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

  • Assets : All of the things you own (including cash).
  • Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
  • Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Wedding Planner Business

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

  • Cash Flow From Operations
  • Cash Flow From Investments
  • Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup wedding planner business.

Sample Cash Flow Statement for a Startup Wedding Planner Business

You will also want to include an appendix section which will include:

  • Your complete financial projections
  • A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
  • Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your wedding planner company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written business plan is an essential tool for any wedding planner company. If you are seeking funding from investors or lenders, it’s important to have a polished and professional business plan. Use the template above as a guide as you write your own wedding planner business plan.  

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How to Start a Wedding Planning Business: A Step-By-Step Guide

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Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

If you love love and have stellar organizational skills, you may have considered starting a business in the wedding industry. When it comes to how to start a wedding planning business, it pays to keep calm and carry on. In fact, these very qualities have helped generate a growing income stream for Eileen Kaden Dean, owner of a successful wedding planning business in the New York City and New Jersey area.

“To be successful in this business, you have to stay calm and realize that a wedding emergency isn't your emergency. You can’t make the stress about you because it’s not your day,” says Kaden Dean, owner of An Affair to Remember and a go-to wedding planner.

Kaden Dean, who opened her company more than a decade ago, is among the many small business owners who make up the nearly $60 billion wedding services industry in the U.S. The lucrative industry covers an array of wedding service providers, including wedding venues, apparel retailers, florists, photographers, and wedding planners, according to market research firm IBISWorld.

The average wedding in the U.S. cost over $44,000 in 2018, according to Brides.com. Wedding costs vary greatly depending on where you live and your budget, but Manhattan is the most expensive place to get married, with the average couple spending a whopping $96,910 according to The Knot.

Although websites like The Knot and WeddingWire make it easier for couples to plan their big day themselves, many still turn to professionals like Kaden Dean. An Affair to Remember helps plan the wedding, deals with vendors, and coordinates the chain of events at the wedding and reception to make sure the day goes off without a hitch. In a nutshell, wedding planners are in the business of creating happiness and keeping everything organized, so the couple doesn’t have to worry about all the little (and big) things, says Kaden Dean.

If you're wondering how to start a wedding planning business, know that there are many moving parts, from picking out a bridal dress and venue to choosing invitations, to hiring a band or DJ, to selecting a menu. And the list goes on. Even small weddings—in vogue right now—aren't as simple to plan as you might think.

“There’s a need for wedding planners as couples are busy doing other things, like looking to buy a house and working long hours in their careers. Having someone to manage things is attractive, and this way couples can enjoy themselves and be present on their wedding day,” says Kaden Dean.

business plan for wedding planner services

How to start a wedding planning business in 7 steps

There are a ton of different ways you can learn how to start a wedding planning business, but we'll give you a few steps to help you get your business started.

Step 1: Choose the type of wedding business you want to start and a name

Before you can do much else, you need to decide what kind of services you want your wedding planning business to offer. Wedding planners can offer all types of different services, and you should pick which ones you'll offer before you get to the nitty-gritty of planning your business and setting it up. You should also choose a business name during this step, and check with your state's Secretary of State resources to make sure that the name you want is available. You can usually do this using an online database on their website.

Kaden Dean started her wedding planning business out of a bridal dress store in New Jersey and expanded it from there. Her business offers everything from the full package to smaller day-of planning.

Although her clientele is in the greater New York area, Kaden Dean recognizes that not all couples can afford to spend upward of $50,000 on their weddings, which is part of the reason she offers several packages. Deciding what types of services and packages your own wedding planning business will offer will be important as you plan the business, market your services, and meet with potential clients.

For context, An Affair to Remember offers three pricing packages:

1. Full planning

For this most expensive option, Kaden Dean will plan the entire event from soup to nuts. This includes helping couples find the perfect venue, lining up all the vendors, helping choose invitations and centerpieces, and just about everything else. “Sometimes I even help pick the colors of the ties.”

The cost: about $5,000 and up.

2. Day of the wedding

This least expensive option is ideal for couples who want to do the planning themselves, but need some organizational help on the day of the wedding. For a typical wedding where Kaden Dean is hired for the day only, she creates a minute-to-minute timeline of when events will happen, like the hour the flowers will be delivered to the site and the exact time when the bridesmaids will arrive. On the big day, Kaden Dean is there to ensure that all goes according to plan.

She also handles any snafus. “One time a couple in the wedding party left a diaper bag in a taxi with their passports in it.” She went to work and tracked down the diaper bag, so that the couple could participate in the wedding stress-free. An hour later, the bag arrived at the venue.

The cost: about $1,750 to $2,250. The exact pricing depends on the amount of time Kaden Dean puts in, the number of assistants hired, and so on.

3. Day of “plus”

This is An Affair to Remember’s most popular offering. Couples hiring Kaden Dean for this package will plan their own weddings but rely on her to handle events on the wedding day, as well as any last-minute planning issues. “I take everything they have, shake it out, and see what pockets are missing to make sure everything is cohesive.” This package usually entails five hours of consultation time, 12 hours on the day of the wedding, one hour for the rehearsal, and 15 hours of virtual legwork to put all the ducks in a row.

The cost: about $2,500 to $3,000.

How much do you need?

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We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

Step 2: Choose a business entity

The next step in starting a wedding planning business is deciding how you'll structure your business for legal and tax purposes. You'll likely want to choose a business entity that protects you personally from any legal ramifications your wedding planning business might face. A great option for this would be to choose a limited liability company (LLC) as your business entity. An LLC is a registered business in which owners are not personally liable for the business's debts or obligations. You might also choose a limited liability partnership if you want to have a business partner but the protections an LLC can offer you. Once you choose a business entity you can move on to step 3 which is writing your business plan.

You'll also want to register the business with the state once you have the entity and name decided on. Now would be a great time to consult a business attorney familiar with your type of business who can help you make sure everything is up to par and that you aren't missing any steps. This person can also help you choose which business entity is best for your wedding planning business.

Step 3: Write a detailed business plan

If you're starting a wedding planning business, hopefully, you're already a good planner and this step should come naturally to you. You'll need to write a business plan before you can get your business up and running. You can use a business plan template or business plan software to make the process easier, but there are some specific things you should be sure to include in it, no matter how you write it.

You should include a summary of your business in the plan as well as a market analysis, a detailed list of the products and services you'll offer, your marketing and sales plan, your financial plan and projections, and more. Think of your business plan for a roadmap that will lead you through the early stages of building your business and making it profitable.

Your business plan should also include some of the vendors and any other businesses you plan on working with. During the first year of starting her business, Kaden Dean focused on developing such relationships. “It was a challenging first year, but I spent the time introducing myself to the local wedding vendors so I could find people to recommend and work with. I set the groundwork for my business and established myself.”

An Affair to Remember’s start-up costs the first year maxed out at $10,000, including the rent and furniture for the small space in the bridal shop, along with signage, business cards and brochures, a website, and advertising on WeddingWire. Kaden Dean also had to pay to attend bridal shows, hire an assistant to help her track advertising inquiries, and cover her childcare costs. The costs Kaden Dean had are the kind you should plan to face and include in the financial section of your business plan.

Step 4: Get an EIN

If you plan to hire employees to help run your wedding planning business, you'll need to obtain an EIN, also known as an employer identification number. However, even if your business is a one-person show at the moment, you'll likely want to get an employer identification number for your business to make things easier on yourself down the line. The good news is that it's fairly easy to apply for an employer identification number and you can apply online through the IRS' website and get one in a matter of minutes.

An EIN comes with a number of benefits and can be extremely helpful for your business. It can help you when it comes time to file your business taxes, get a business credit card, open a business bank account, or any other number of business necessities.

Step 5: Get a business bank account and business credit card

Now that you have an EIN, you'll use this number when applying to open a business checking account and business credit card . This next step of starting a wedding planning business is crucial, as you'll want to keep your business finances separate from your personal finances. When you're still working on setting up your wedding planning business maybe you'll be working out of your house as a home-based business or maybe you'll have a small storefront. Either way, you'll probably want to spend on some decor, or at least on some marketing products, and you'll likely want a credit card to use for that.

Keeping the business finances completely separate from your personal finances will be huge when it comes time to file your taxes and it will help you boost your business credit score as well.

Step 6: Get any funding you need

The next step in starting a wedding planning business? Funding your new venture. The startup costs associated with opening a wedding planning business don't have to be too high, especially if you're working out of your home or another business's space. However, you will still have some upfront expenses you may not have the savings to cover. In that case, this is the time when you might need to work on getting a business loan or other funding option.

And because you have a great business plan already, you can use that to show potential investors or lenders that you have a well thought out business and a plan for turning a profit quickly. Of course, getting a loan as a new business isn't always easy. If you're finding your options to be limited, you might turn to a 0% introductory APR business credit card as an interest-free loan of sorts. With this type of credit card, you won't pay any interest on the balance you carry over for the length of the introductory offer (this will depend on the card, but at most will be 12 months). Just make sure you have a plan to pay off your balance by the end of this intro period, when a variable APR will set in, or this won't be the most effective funding tool.

Step 7: Market your services and start doing business

Once your wedding planning business is up and running and have the services you're offering laid out, you can start marketing them and hopefully bringing on new business. Consider marketing at trade shows and with any bridal boutiques in your area, or forge relationships with wedding venues to find clients. Once you get your first client, you're off to the races and can consider yourself fully in business.

The brides and grooms you work with will be grateful for your services and you can help them make their special day as stress-free as possible.

"Hiring a planner is so important to your big day," says Kaden Dean. The last thing a bride needs is for someone else to show up to handle the details: “They trust me. When you hire me, you get me. I’ve never missed a wedding.”

And keep in mind, happy customers can provide referrals and word-of-mouth marketing that can give you business the boost it needs to take off.


Start Your Dream Business

The bottom line

If you want to survive and thrive in the wedding planning business, you’ve got to put on a happy face and mean it—all the time. Also, you’ve got to be nice—all the time, says Kaden Dean.

It might seem like a simple recipe for success, but if you do a great job and you’re happy and people know it, the referrals will flow and you’ll stay busy, she says.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

On a similar note...

One blue credit card on a flat surface with coins on both sides.


Wedding Planning Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Entertainment Industry » Event Planning

Are you about starting a wedding planning company? If YES, here is a complete sample wedding planning business plan template & feasibility report you can use for FREE. Okay, so we have considered all the requirements for starting a wedding planning company .

We also took it further by analyzing and drafting a sample wedding planning service marketing plan template backed up by actionable guerrilla marketing ideas for wedding planning companies. So let’s proceed to the business planning section.

Wedding planning is a business that anyone with the necessary soft skills (i.e. organizing skills) can venture into. Wedding planning requires that you take off the burden of planning a wedding off the shoulders of your clients. Therefore, you would need an eye for details in addition to the eye you have got.

Confused? Do not be, that was on a lighter note. Now, the truth is that you would need to be extremely detailed. You do not want to come across your clients as one who leaves some kills important details out. If you do not possess this skill now, you may consider building it up.

Starting a wedding planning company is not too expensive except for the money required to rent and furnish an office space. The key to a successful wedding event is to ensure that all that is listed in your wedding event planning checklists is ticked.

As a matter of fact, if you undergo wedding cum event planning training, you are going to be taught how to draft event planning checklists for various events and key components that must be listed in your checklists.

One good thing about wedding planning is that most often than not, weddings are done during weekends and if you are lucky not to be working during weekends, you can successfully test run a wedding planning business. The truth is that, most of the basic skills needed to effectively run a wedding planning business are some of the soft skills you are likely going to acquire in your workplace.

If you are truly convinced that starting a wedding planning company is the right business for you to do, then you need to write your own business plan. Below is a sample wedding planning company business plan template that will help you successfully write yours with little or no stress;

A Sample Wedding Planning Business Plan Template

1. industry overview.

Wedding planners organize and design marriage ceremonies and receptions. A wedding planner ensures that they work with the stipulated budget of their clients and ensure that they deliver a successful wedding event as agreed. In some cases, it is the responsibility of the wedding planner to draw – up a budget for the client once they get a brief of the nature of the wedding event to be hosted.

A close study of happenings in the Wedding Planners industry in the united states shows that the industry has experienced remarkable growth and this is due to stronger economic conditions. It is normal that with increase in disposable incomes, there will be encouragement for more couples to marry, and to spend more on wedding planning or services related to their weddings.

So also, increased internet usage has made wedding planners more accessible to clients, decreasing the industry’s marketing costs and boosting profit margins.

These trends will offset the impact on the industry of changing social norms that have led couples to postpone marriage longer. No doubt, as the economy continues to strengthen, the growth in the wedding planners industry is expected to accelerate.

The Wedding Planners Industry is indeed a large industry and pretty much active in countries such as United States of America, United Kingdom, France, Italy, Holland, Nigeria, Switzerland, Australia and Canada et al.

Statistics has it that in the United States of America alone, there are about 39,643 registered and licensed wedding planning company scattered all across the United States responsible for employing about 41,714 and the industry rakes in a whooping sum of $1 billion annually.

The industry is projected to grow at -1.9 percent annual growth within 2011 and 2016. It is important to state that there is no establishment in this industry that has a lion market share.

A recent report published by IBISWORLD shows that the Wedding Planners industry is highly fragmented and largely distributed proportionally with population in the United States. The report stated that in 2015, the Southeast held the most industry establishments of any region, at 29.7 percent of the total. New England and the Rocky Mountains are expected to hold the least, at 4.4 percent each.

The Southeast region is expected to have 29.7 percent of industry establishments. This region also includes the state with the most establishments, Florida, which has an estimated 13.7 percent of industry establishments. The report further stated that States like Florida are population destination wedding locations.

Locations such as Disney World are very popular for weddings, which is why the number of establishment outpaces the proportion of population located in the region.

Lastly, one thing is certain about starting a wedding planner company, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to secure clients because there are always individuals (bachelors and spinsters) who would want to hire your services when they are about getting married. Just ensure that the business is properly located and you have the right business network.

2. Executive Summary

Cloe Davenport Wedding Planners®, LLC is a standard and licensed professional wedding planning company that will be based in Panama City – Florida. We have been able to secure a standard and well – positioned office facility in a business district in the heart of the city.

Cloe Davenport Wedding Planners®, LLC will handle all aspect of wedding planning such as wedding coordination, wedding shower / Bachelor’s eve, manage client’s time constraints, manage client’s budget, day-of-coordination services, conceptualization and design, full coordination services, and month of direction et al.

We are aware that to run a standard wedding planner company can be demanding which is why we are well trained, licensed and equipped to perform excellently well.

Cloe Davenport Wedding Planners®, LLC is a client-focused and result driven wedding planner company that provides broad-based services at an affordable fee that won’t in any way put a hole in the pocket of our clients.  We will offer a standard wedding planner services to all to our clients at local, state, national, and international level.

We will ensure that we work hard to meet and surpass our clients’ expectations whenever they contract their wedding planning to us.

Our client’s best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professionals who are well experienced in the Wedding Planners industry cum event planning industry.

Cloe Davenport Wedding Planners®, LLC will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Our plan is to position the business to become the leading brand in the professional wedding planners’ line of business in the whole of Panama City – Florida, and also to be amongst the top 20 professional wedding planner companies in the United States of America within the first 10 years of launching the business.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our market research and feasibility studies and we are enthusiastic and confident that Panama City – Florida is the right place to launch our wedding planner company before spreading to other parts of The United States.

Cloe Davenport Wedding Planners®, LLC is a private registered business that is owned by Mrs. Cloe Davenport and her immediate family members.

Mrs. Cloe Davenport has well over 10 years of experience working at various capacities within the wedding planners cum Event Planners industry in the United States of America.  She will work with a team of other core professionals to help build Cloe Davenport Wedding Planners®, LLC to become a top brand in the Event Planners industry.

3. Our Products and Services

Cloe Davenport Wedding Planners®, LLC is going to offer varieties of services within the scope of the Wedding Planners industry in the United States of America. Our intention of starting our wedding planner company is to favorably compete with leading players in the Wedding Planners industry both in the United States of America and in the world at large.

We are well prepared to make profits from the industry and we will do all that is permitted by the law in the United States to achieve our business goals, aim and ambition. Our business offerings are listed below;

  • Wedding coordination
  • Wedding shower / Bachelor’s eve
  • Manage client’s time constraints
  • Manage client’s budget
  • Day-of-coordination services
  • Conceptualization and design
  • Full coordination services
  • Month of direction
  • Wedding planning consulting and advisory services

4. Our Mission and Vision Statement

  • Our vision is to build a professional wedding planner company brand that will become one of the preferred choices for about to wed couples in the whole of Panama City – Florida and every other city where our services will be advertised. Our vision reflects our values: integrity, service, excellence and teamwork.
  • Our mission is to provide professional and trusted wedding planners services that assist our clients in achieving their personal goals as it relates to their wedding event. We are going to position the business to become one of the leading brands in the wedding planner line of business in the whole of Panama City – Florida, and also to be amongst the top 20 professional wedding planner companies in the United States of America within the first 10 years of launching the business.

Our Business Structure

Normally we would have settled for two or three full – time staff members, but as part of our plan to build a standard professional wedding planner company in Panama City – Florida, we have perfected plans to get it right from the beginning which is why we are going the extra mile to ensure that we have competent, honest and hardworking employees to occupy all the available positions in our organization.

The picture of the kind of professional wedding planner company we intend building and the business goals we want to achieve is what informed the amount we are ready to pay for the best hands available in and around Panama City – Florida.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer / Principal Partner

Wedding / Event Planning Consultant

Admin and HR Manager

  • Business Developer / Marketing and Sales Executive
  • Customer Care Executives

5. Job Roles and Responsibilities

Chief Executive Officer / Principal Partner:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Organizes wedding and other events from start to finish
  • Responsible for interviewing and hiring vendors, selecting and ordering materials, negotiating rates, coordinating the sequence of wedding events, following up with guests and vendors and producing full-scale events.
  • Plans, designs and produces wedding events while managing all project delivery elements within time limits
  • Liaises with clients to identify their needs and to ensure customer satisfaction
  • Conduct market research, gather information and negotiate contracts prior to closing any deals
  • Provides feedback and periodic reports to stakeholders
  • Propose ideas to improve provided services and wedding event quality
  • Organizes facilities and manages all wedding event’s details such as decor, catering, entertainment, transportation, location, invitee list, special guests, equipment, promotional material etc.
  • Ensures compliance with insurance, legal, health and safety obligations
  • Specify staff requirements and coordinate their activities
  • Cooperate with marketing and PR to promote and publicize wedding event as requested by our client
  • Proactively handle any arising issues and troubleshoot any emerging problems on the wedding event day
  • Conducts pre- and post – wedding event evaluations and report on outcomes
  • Research market, identify wedding event opportunities and generate interes
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Designs job descriptions with KPI to drive performance management for clients
  • Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Oversees the smooth running of the daily office activities.

Marketing Executive / Business Developers

  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Writes winning proposal documents, negotiate fees and rates in line with company policy
  • Responsible for handling business research, marker surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the company
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • create reports from the information concerning the financial transactions recorded by the bookkeeper
  • Prepares the income statement and balance sheet using the trial balance and ledgers prepared by the bookkeeper.
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the organization

Client Service Executive

  • Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the manager in an effective and timely manner
  • Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
  • Receives parcels / documents for the company
  • Handles enquiries via e-mail and phone calls for the organization
  • Distributes mails in the organization
  • Handles any other duties as assigned by the line manager

6. SWOT Analysis

Going by our vision, our mission and the kind of business we want to set – up, we don’t have any other option than to follow due process. Following due process involves hiring business consultant to help us conduct SWOT analysis for our business.

Cloe Davenport Wedding Planners®, LLC hired the services of a seasoned business consultant with bias in start – ups in the United States to help us conduct a thorough SWOT analysis and to guide us in formulating other business strategies that will help us grow our business and favorable compete in the Wedding Planners industry.

As a company, we look forward to maximizing our strength and opportunities and also to work around our weaknesses and threats. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Cloe Davenport Wedding Planners®, LLC.

Our core strength lies in the power of our team; our workforce. We have a team that are considered experts in the industry, a team with excellent qualifications and experience in the Wedding Planners industry.

Aside from the synergy that exist in our carefully selected team members and our strong online presence, Cloe Davenport Wedding Planners®, LLC is well positioned in a city with the right demography and we know we will attract loads of corporate and individual clients from the first day we open our doors for business.

As a new professional wedding planner company in Panama City – Florida, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated Wedding Planners industry; that is perhaps our major weakness.

So also, we may not have the required money to give the business the kind of publicity that we would love to give the business.

  • Opportunities:

The opportunities available in the Wedding Planners industry is massive considering the number of wedding and other events that takes places on a daily basis in the United States. As a standard and licensed professional wedding planner company, we are ready to take advantage of any opportunity that comes our way.

Some of the threats that we are likely going to face as a professional wedding planner company operating in the United States of America are unfavorable government policies , the arrival of a competitor within our location of operations and global economic downturn which usually affects purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.


  • Market Trends

The Wedding Planners industry is in a continuous state of evolution and as such, ground breaking strategies and ideas that are once highly successful are no longer as productive as they were in time past. Close observation of the trend in the industry reveals that the past few years have seen the rise and proliferation of social media and new tech tools.

The trend also extends to increased attention paid to engagement and new market segments, adopting eco-friendly measures and sustainability when planning wedding events, and of course increases in demands from wedding event sponsors.

Although operators in the Wedding Planners industry are increasingly investing in computers and software to engage members and market their organizations online, the industry remains highly labor intensive. The research further states that wedding planner companies rely much more heavily on labor than technology to conduct their operations.

As a matter of fact, social media has now become one of the most important tools wedding event planners leverage on to disseminate information about their wedding events, interact with attendees, solicit feedback, and create year-round engagement with their target audience.

Furthermore, new software apps and emerging technology have made it easier for wedding planners to gather all the needed data and information that will help them plan and project for the future.

In recent time, mobile event apps are becoming more popular; wedding cum event planner can now successfully market their services via social media platforms / online platforms. In the United States for example, there several vendors providing mobile apps with more wedding cum event planners patronizing the apps.

Over and above, increased internet usage has made wedding planners more accessible to clients, decreasing the industry’s marketing costs and boosting profit margins.

These trends will offset the impact on the industry of changing social norms that have led couples to postpone marriage longer. No doubt, as the economy continues to strengthen, the growth in the Wedding Planners industry is expected to accelerate.

8. Our Target Market

Even though Cloe Davenport Wedding Planners®, LLC will initially serve clients within the location where our business is, but that does not in any way stop us from growing to be able to compete with the leading professional wedding planner companies in the United States.

As a standard and licensed professional wedding planner company, Cloe Davenport Wedding Planners®, LLC offers a wide range of services as it relates to wedding planning hence we are well trained and equipped to services a wide range of clientele base.

Our target market cuts across people of different class and people from all walks of life, local and international clients as well.

We are coming into the industry with a business concept that will enable us work with the highly – placed people (celebrities and public figures et al) and at the same with the lowly placed people. Below is a list of the people that we have specifically design our products and services for;

  • About to wed couples
  • Religious organizations
  • Celebrities and public figures who are still singles and are getting set to wed

Our competitive advantage

No doubt, the Wedding Planners industry is indeed a very prolific and highly competitive industry. Clients will only hire your services if they know that you can successfully help them organize their wedding events and take away the stress from them.

We are quite aware that to be highly competitive in the Wedding Planners industry means that you should be able to deliver consistent quality service, your clients should be fell less stress or no stress at all and you should be able to meet the expectations of your clients at all times.

Cloe Davenport Wedding Planners®, LLC might be a new professional wedding planner company in the Wedding Planners industry, but the management team and the owner of the business are considered gurus in the industry, professional who have what it takes to grow a business from scratch to become a top brand within the shortest time possible.

They are people who are core professionals; licensed and highly qualified, people that can successfully help their clients organize successful wedding events. These are part of what will count as a competitive advantage for us. Aside from our robust experience and expertise of our team of experts, we have a very strong online presence that will enable us attract clients from any part of the world

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups wedding planner companies in the United States) in the industry.

It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives. We will also engage freelance marketing agents on a commission level to help us market our services.


  • Sources of Income

Cloe Davenport Wedding Planners®, LLC is established with the aim of maximizing profits in the Wedding Planners industry and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis. Cloe Davenport Wedding Planners®, LLC will generate income by offering the following services to individual clients and for corporate organizations;

10. Sales Forecast

One thing is certain, there would always be about to wed couples who would always need the services for professional wedding planners and also there would always be parties and events in the United States of America and as such the services of professional wedding planners cum event planners companies will always be needed.

We are well positioned to take on the available market in Panama City – Florida and of course throughout out the United States of America and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond Panama City to other cities in Florida and other states in the U.S.

We have been able to critically examine the professional wedding planner market space and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Panama City – Florida.

Below are the sales projections for Cloe Davenport Wedding Planners®, LLC, it is based on the location of our business and the wide range of wedding planning services that we will be offering;

  • First Fiscal Year-: $150,000
  • Second Fiscal Year-: $350,000
  • Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. There won’t be any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales strategy

We are mindful of the fact that there are stiffer competitions amongst professional wedding planner companies in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing.

Our sales and marketing team will be recruited base on their vast experience in the Wedding Planners industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our excellent job deliveries speak for us in the market place; we want to build a standard professional wedding planner business that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow our professional wedding planner company to become one of the top 20 professional wedding planner companies in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the Panama City – Florida, but also in other cities in the United States of America.

Cloe Davenport Wedding Planners®, LLC is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our business by sending introductory letters alongside our brochure to corporate organizations, religious organizations, households and key stake holders in Panama City and other cities in Florida.
  • Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
  • List our business on yellow pages ads (local directories)
  • Attend relevant international and local expos, seminars, and business fairs et al
  • Create different packages for different category of clients in order to work with their budgets and still deliver quality wedding planning services to them
  • Leverage on the internet to promote our business
  • Engage direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied clients
  • Join local chambers of commerce and industries with the aim of networking and marketing our services

11. Publicity and Advertising Strategy

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to take the Wedding Planners industry by storm which is why we have made provisions for effective publicity and advertisement of our company. Below are the platforms we intend to leverage on to promote and advertise Cloe Davenport Wedding Planners®, LLC;

  • Place adverts on both print (community based newspapers and events related magazines) and electronic media platforms
  • Sponsor relevant community based events / programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, YouTube, Google + et al to promote our brand
  • Install our Bill Boards on strategic locations all around Panama City – Florida
  • Engage in road show from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas
  • Contact corporate organizations and religious organizations by calling them up and informing them of Cloe Davenport Wedding Planners®, LLC and the services we offer
  • List our professional wedding planning firm in local directories / yellow pages
  • Advertise our professional wedding planning company in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our schools’ logo et al.

12. Our Pricing Strategy

Just like in consulting business, hourly billing for wedding planning / event management / training services is also a long – time tradition in the industry. However, for some types of professional wedding planning services flat fees make more sense because they allow clients to better predict the overall service charges.

As a result of this, Cloe Davenport Wedding Planners®, LLC will charge our clients both flat fee and hourly billing as long as it favors both parties.

At Cloe Davenport Wedding Planners®, LLC we will keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance.  In addition, we will also offer special discounted rates to our clients from time to time especially when they recommend clients to us.

We are aware that there are some clients that would need regular access to professional wedding planning consultancy and advisory services and assistance, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.

  • Payment Options

The payment policy adopted by Cloe Davenport Wedding Planners®, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Cloe Davenport Wedding Planners®, LLC will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via online bank transfer
  • Payment via mobile money
  • Payment via Point of Sales Machines (POS Machines)
  • Payment via check
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for our professional wedding planning services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our professional wedding planning services.

13. Startup Expenditure (Budget)

Starting a professional wedding planner business can be cost effective; this is so because on the average, you are not expected to acquire expensive machines and equipment.

Basically, what you should be concerned about is the amount needed to secure a standard office facility in a good and busy business district, the amount needed to furniture and equip the office, the amount to purchase the required software applications, the amount needed to pay bills, promote the business and obtain the appropriate business license and certifications.

However, this is what it would cost us to start our own standard and world class professional wedding planner company in the United States of America;

  • Equipping the office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $10,000
  • Acquiring an office space that will accommodate the number of employees we intend employing for at least 6 months (Re – Construction of the facility inclusive) will cost – $35,000.
  • The budget for liability insurance, permits and license will cost – $3,500
  • Business incorporating fees in the United States of America will cost – $750.
  • The cost for accounting software, event planning apps, CRM software and Payroll Software – $3,000
  • Other start-up expenses including stationery – $1000
  • Phone and Utilities (gas, sewer, water and electric) deposits – ( $3,500 ).
  • Launching an official website will cost – $500
  • Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
  • Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000
  • Miscellaneous – $5,000

Going by the report from the market research and feasibility studies conducted, we will need about one hundred and fifty thousand ( 150,000 ) U.S. dollars to successfully set – up a medium scale but standard professional wedding planner company in the United States of America. Please note that the salary for the payment of staff members for the first 3 months is included.

Generating Funds / Startup Capital for Cloe Davenport Wedding Planners®, LLC

Cloe Davenport Wedding Planners®, LLC is a partnership business that will be owned by Mrs. Cloe Davenport and her immediate family members. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $50,000 ( Personal savings $35,000 and soft loan from family members $15,000 ) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Cloe Davenport Wedding Planners®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our professional wedding planning services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Cloe Davenport Wedding Planners®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Leasing a standard office facility in a good location plus reconstruction: In progress
  • Conducting Feasibility Studies: Completed
  • Generating part of the start – up capital from the founders: Completed
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of Logo for the school: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the needed furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the business: In Progress
  • Creating awareness for the business in Smethport – Pennsylvania: In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with vendors and key players in various industries: In Progress

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Growing a Business

How to start a wedding planning business, october 21, 2023.

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I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader). Are you ready to grow and scale a profitable business with purpose–and one that gives back to your meaningful life? Thought so!

What's your brand cocktail for success?

*cues up to the bar* Let's start the tab, shall we? Take the quiz and find your brand cocktail for success.

business plan for wedding planner services

OK – you've made this HUGE decision that you want to start a wedding planning business. But not just ANY kind of wedding planning business. You want to build a business that gets amazing clients, is successful, and allows you to build and grow something that's YOURS.

You want to plan gorgeous weddings, work with incredible clients, get featured in magazines, and spend your days obsessing over linen swatches, pretty flowers, candles, and of course, the logistics that make all the pretty happen.

In this blog post, I've put together my 12+ years of experience in running a profitable, multi six figure, multi-country wedding planning & design business so you can learn how to start a wedding planning business you love quicker, faster, and better.

First, let me say how delighted I am for you. In other words, when I started my wedding planning and design company back in 2007, I had the same feelings you did about creating the life and career I wanted.

I was excited, nervous, energized, and willing to consume any information on starting a wedding planning business.

(Back in 2007, that information was hard to come by. There were not a lot of resources on how to start a wedding planning business. However, you've got a lot of information on hand to guide you.)

I'm going to break down how to start a wedding planning business–but not just any kind of wedding planning business–one that will be profitable and scalable.

Here are the 11 steps you need to take to start and grow your new wedding planning business:

I'm going to break down how to start a wedding planning business–but not just any kind of wedding planning business–one that will be profitable and scalable.  In this blog post, I've put together my 12+ years of experience in running a profitable, multi-6-figure, multi-country wedding planning & design business so you can build a business you love quicker, faster, and better.

Step 1: Know What Kind Of Wedding Planning Business You Want to Build

Before you do anything, knowing what kind of wedding planning business you want is the first step. I've got an easy exercise for you to figure this out, too.

We call it vision casting.

It's important to know what kind of business you want, which will help you write strategies to make that business come to life.

In addition, we can't know what we're really building until we see the destination we want to arrive at, right?

That's what vision casting is. It's knowing the destination you want to arrive at–the business that you want.

To make this even easier for you, I've recorded an entire podcast episode on how to vision cast for your business. 👇

Episode 42 of my podcast for wedding pros, The Power in Purpose Podcast gives you step-by-step guidance and action on how to start your wedding planning biz with vision casting.

Everyone is building a different kind of business under different circumstances. For instance, you might want to have a career that allows you to raise your family at the same time. Or, you might want to build a million-dollar empire.

This is why it's important to know what kind of business YOU want so that you can reverse engineer the strategies that it will take to get there.

Don't skip this step. And listen to this podcast episode to get started.

Step 2: Write A Business Plan For Your Wedding Planning Business

Yes, I know you wanted to skip this part–biz plans are so 2007, aren't they?

No. They're essential. To build the wedding planning business YOU want (the one you're going to vision cast for!), you have to write a strategy to get there.

That's what a business plan is: an overarching strategy for getting from where you are today to where you want to go. And it cannot be overlooked.

Writing your business plan doesn't have to be challenging or overwhelming. You don't need an MBA or a fancy degree to start a business.

Instead, you just need to discover a problem that needs solving, and then your business becomes the solution.

With that said, I know that writing a business plan isn't the easiest (or sexiest) task.

That's why I've created my Free Business Plan Outline + Guide , a way to jumpstart your efforts and get you to write a plan for your wedding planning business.

Write a wedding planner business plan with this free guidebook and outline. It'll take you from stuck to start. I take all the guesswork out of how to write a business plan and even teach you some strategies. Plus, it's free! That's why I want to make sure you grab it.

Step 3: Know The “Ideal Clients” Your Wedding Planning Business Will Serve

The #1 reason why businesses fail is they don't know who their customers are. They don't really, truly, and personally know their customers. 

Their values.

Their problems.

However, this isn't going to be you; you're here to learn how to start a wedding planning business–and a crucial step is knowing your ideal clients!

Instead, you're going to create a business that fully understands who your ideal clients are so that you can solve their problems quicker, faster, and better than anyone else.

You must get specific about your ideal clients and why they need you to solve their problems. Knowing more about what motivates them, what they value, what challenges they face, and yes, what problems they have means you can position yourself as the solution.

I want to clarify that knowing your ideal clients is more than knowing what kind of car they drive, their favorite color, and their age range. Moreover, those things are essential but only tell you part of the story.

If you want to book high-end clients in the wedding industry, you need to check out The Client Cocktail . In this mini-training, I teach you how to call in dreamy clients and magazine-worthy weddings.

When you start your business, you'll be tempted to serve everyone and anyone. That's one of the biggest mistakes new entrepreneurs make: they reason they'll cast a wide net, increasing their chances of customers. After all, the wider the net, the more you can catch, right?

What ends up happening is you become too watered down, too unspecific, and too generic. However, by appealing to everyone, you appeal to no one because no one can really connect with your company.

They don't look at what you offer, your message, and say, “This is for me.”

Step 4: Create A Wedding Planning Brand That Gets Noticed

There are a lot of wedding planners out there. What makes you different?

One of the cornerstones of marketing is that people buy with their eyes, and your brand–aka the visual manifestation of your company–is what sets you apart.

You need to create a visual brand that gets noticed.

One that makes YOUR ideal client stop in their tracks.

One that makes your perfect client buy with their eye.

Your visual branding helps to accelerate the know/like/trust factor with your customers. The couple who wants to hire someone like you lands on your website or sees some of your marketing, and because of its polished nature and overall experience, they want to know more.

After you've set a vision and written your business plan, don't let it all fall apart by having a bad logo and website.

Your clients will notice immediately that your business doesn't live up to what it offers. And they will click off.

You have a matter of seconds to capture someone's attention (sometimes, it's a fraction of that number!). How will you capture the attention of your ideal clients with your marketing and branding?

Here are some quick resources for you to start creating a kick-ass wedding planning brand from DAY ONE (bc that's how we roll!)

  • Showit Website Platform : To create a GORGEOUS website (it's my website platform!)
  • Sourced Co : For incredible stock images created JUST for wedding pros. You can find images for marketing and your website, making it easy to start without a portfolio. Use code PLAYBOOK to get a special discount.
  • Hautestock : Use code CANDICE for 15% off gorgeous stock images that don't look stock. Firstly, Hautestock's images are great for your website to fill in the gaps where you might not have a portfolio. Secondly, they make perfect social media posts so you can start marketing TODAY – even if you don't have any clients or work!
  • Styled Stock : Another fantastic styled stock membership for beautiful stock images that don't look like “stock images.”

I'm going to break down how to start a wedding planning business–but not just any kind of wedding planning business–one that will be profitable and scalable.  In this blog post, I've put together my 12+ years of experience in running a profitable, multi-6-figure, multi-country wedding planning & design business so you can build a business you love quicker, faster, and better.

Step 5: Work More On Your Wedding Planning Business Than In It

You had the idea to start a wedding planning business because you want to be a wedding planner. However, when you decide to open up your own company, you're a business owner first. Wedding planner, second.

They say that businesses fail not only because they don't know their ideal clients but because the owner of that business doesn't work on their business. 

You toil away at being the best wedding planner, focusing all your time on planning weddings and serving your clients, but what about the business owner side? 

I want you to work more ON your business than IN your business. Consider yourself a business owner above all other roles you might have in your business.

Owning a business is like having a classic car: it needs love, care, and attention. It needs you to tune it, fix what's broken, and invest in its care.

If you're serious about owning a wedding planning business, consider yourself an entrepreneur first and a business owner second.

My advice? Seek education to help you build and grow your wedding planning business from the ground up correctly. Find mentors and business owners who are where you want to be and hire them to help you.

In addition, you should invest in courses , conferences, and other educational avenues to learn all you can and speed up your results.

Always learning, always moving forward. That's my motto.

Step 6: Network With The Right People

The wedding industry is mostly about connections, and some of the most incredible business comes from referrals (if you sign up for The Client Cocktail , you'll know how important this is!).

You have to seek out new connections as much as possible–but not just any old “links”–and focus on the right ones.

As you set out to market your business, you must get in front of the right people. Ideally, the people and companies that are already in front of your ideal clients.

They have the power to refer to you and to help lift your business alongside theirs.

Do you want to know one of the first things I did when I started my business?

I networked my butt off. Networking with the right people was one of the first things I did when I started my business, which paid off. I was armed with my biz plan, a vision for the future, and a nice-looking brand/website. I sought out businesses that were already in front of my ideal clients.

And it paid off in dividends. 

Step 7: Know Your Marketing Message And Market Your Wedding Planning Business As Much As You Can

Marketing is simply sharing your message so that it reaches the right people. What's your message?

Your company's mission, vision, and purpose are vital. They connect you to your customers and ground you when the going gets tough.

You need to have a clear, concise message about what your company does, how life looks for your customers after you do it, and why you do it in the first place.

business plan for wedding planner services

Step 8: Make Mistakes, Try New Things & Do It Your Way

When you start a business, you follow the same path as those you admire. No doubt you've rapidly followed a bunch of people on the ‘gram who are killing it in their wedding planning biz right now.

And you're probably thinking: I need to do it this way too.

Maybe. Or maybe not. Don't fall into the trap of copying what other folks are doing. That's their business–their vision–not yours.

I want you to feel empowered to do it YOUR way. Sure, you can seek out roadmaps and blueprints on how to build your business, but make sure you adapt what you learn as it fits your unique circumstances.

Don't build someone else's business. Build yours.

If you want to hear some of my epic wedding planning mistakes, check out my tales from the clipboard email series.

Step 9: Give Your Business Time To Grow & Take Root

As a business coach for wedding planners and pros, I've seen biz owners quit just when the going gets going. Owning a wedding planning business is a marathon and not a sprint. It takes time for your efforts to start to take root.

When I started my company, it took me six months to land my first client. Imagine if I had quit five months and two weeks in? 

I want you to know that things take time. Give your business time to take root. It will happen with consistency and perseverance. Don't quit at the first failure. 

Remember, your failures lead you toward your successes.

Patience is necessary for business (just like with most things in life). The strategies you implement today may not show results for 3-6 months. But they will see results if you give them a chance. 

Step 10: Hire A Wedding Planning Mentor And Learn, Learn, Learn

Let me ask you a serious question. Why not hire someone to help you do all the above and teach you the ropes so that you can accelerate your business quicker and faster?

There is no greater gift you can give your biz than enlisting the help of someone who has been where you want to go.

As a wedding industry business coach and mentor , of course, I will advocate for what I do. And that's because I've seen the results my expertise brings to those that I humbly help.

If you're serious about starting a wedding planning business, pay for an expert to teach you the road to success. 

I want you to be open to learning as much as you can from trusted sources as you navigate the tricky road of entrepreneurship. Recognize that you don't know everything, be 100% coachable, and apply what you learn in your business.

The truth is, you'll achieve the results you want quicker, better, and faster than you had expected.

Step 11: Believe In Yourself

Finally, I want you to believe in yourself because you were put on this earth for great things.

No, seriously, I want you to believe in your abilities to design a business you love, a business YOU want. While you may lack experience in certain areas, you have a wealth of knowledge about how things work.

You're smart. You're driven. And you're here for the right reasons. Believe in your abilities to learn as you go and apply your knowledge and unique life experiences to the services and products you provide.

For instance, too many people quit because they lack the confidence and belief in themselves to do what they want to do. I don't want you to be one of those people. 

I believe in you. So believe in yourself. All things are possible, and you CAN design a business that you love–and one that gives back to your meaningful life.

And if you're ready to take your wedding planning dreams to the next level, I want to invite you to check out my coaching program for wedding planners .

The Planner's Playbook is your secret weapon for planning, designing, and coordinating high-end weddings like a pro. The doors to this program are open now for a limited time. Click here to learn more about The Planner's Playbook!

Not ready for that? Then grab my free course on how to start your wedding planning business!

Let's summarize this post so you can start your wedding planning business:

How do I start a wedding planning business?

Follow these steps to start and launch your wedding planning business:

It's important to know what kind of business YOU want so that you can reverse engineer the strategies that it will take to get there. Don't skip this step.

Every business needs a strategy to grow and scale. Sit down and write your business plan using your vision as a guide for the strategies you'll create in marketing, sales, services, and pricing.

Businesses exist to serve their customers. Who are you serving? Know your ideal client as well as you know your BFF–and then create products and solutions that help them.

The wedding industry is a saturated market. You'll need to create a brand that stands out from the competition and gets noticed. How will you be different from the rest?

Initially, it'll be easy because you won't have many clients. But as your business grows, it's important to continue working on it more than in it.

The wedding industry is a people industry. Form relationships and connections with the right people–the businesses already in front of your dreamy clients–and watch your biz grow.

Marketing is simply sharing your message so it reaches the right people. Know your message and watch your ICAs start knocking on your door.

Resist the temptation to copy others and be confident that you can do things your way. A signature way of doing anything for your customers will set you apart from the competition.

Nothing happens overnight. It could take months to land your first wedding, so give your business time to take root. Don't rush the brush, so to speak. That moment you feel like quitting? Keep going.

Why try and figure this out all on your own when you could hire someone to help you achieve your goals quicker, faster, and better? Hire a mentor who has been where you want to go and watch how quickly you scale.

A little confidence goes a long way. Believe in your worthiness, experience, creativity, and capabilities. You can do this.

If you're serious about starting your wedding planning business, here are some resources I offer to help:

  • Free Business Plan Outline + Guide
  • Free Course To Launch Your Wedding Planning Business
  • The Client Cocktail
  • The Planner's Playbook
  • WeddingPro Insiders
  • Wedding Planner Business Tools

Know that I'm cheering you on and believing in you. 

Explore More Wedding Industry Resources

  • How To Become A Wedding Planner With No Experience
  • 9 Mistakes to Avoid When Starting Your Wedding Planning Business
  • How To Build Your Portfolio As A Wedding Planner When You’re Just Starting Out
  • Why You Need To Create A Client Journey As A Wedding Planner
  • How To Get Wedding Clients When You’re Just Starting Out
  • Day of Coordination: The Pros and Cons as a Wedding Planner
  • How Much Should You Charge As A Wedding Planner? Learn How To Figure Out Your Wedding Planner Pricing
  • 5 Contracts Every Wedding Planner Must Have To Be Legally Set
  • The #1 Reason Why You’re Not Booking The Right Wedding Clients (And How To Fix It)
  • 5 Online Wedding Planning Tools You Need to Use
  • How To Become A Destination Wedding Planner
  • 4 Strategies That Will Help You Book MORE Of Your Ideal Clients
  • 5 Tips On Crafting a Business Plan To Book Out Your Biz With Your Ideal Clients And Get Paid
  • What A Business Plan Will REALLY Reveal About Your Business
  • 6 Reasons Why I Recommend Asana for Wedding Planners
  • Are You a Disorganized Wedding Planner? Let’s Fix That With These Organized Wedding Planner Tips!

For More Wedding Planner Business Secrets Follow Me On Instagram

Did you read the timeline?🙄 One of the biggest problems wedding planners have to deal with is unprofessional colleagues. It’s one of the hardest parts of our job - and we don’t talk about it enough. I talked about this and more in my latest YouTube video! #weddingplannereducation #weddingplanning #weddingplanners #weddingpros #weddingvendor #weddingvendors #weddingpro #weddings #candicecoppola #plannersplaybook

business plan for wedding planner services

Is your website built like a museum or an airport? Engagement sales season is here, and I’m not gonna lie - your website probably needs a little refresh! But before you blow some dust off your homepage and start adding your most recent weddings, I’d love for you to listen to my conversation with @alexcollierdesign. She’s a Showit and Brand designer for wedding pros, and in this episode of The Power in Purpose Podcast, Alex shares how your website sets the tone for your client experience. As a business coach for wedding pros, I know how obsessed you are with giving your couples and clients an amazing experience. You invest in software, templates, service providers, gifting experiences, and business coaches to help you make your client experience the best on the block.... but what about your website? What role does it play in your overall client experience, and what does it tell a couple about what life will be like for them once they start working with you? We chat about all this and more - in today’s episode! #thepowerinpurposepodcast #candicecoppola #showit #showitdesigner #weddingpros #weddingindustry #weddingwebsite #weddingpro #businesspodcast #weddingpodcast

I’m making today a decision day in my business. I do this when I’ve let a lot of decisions pile up to the point where it feels overwhelming to make ANY decision about anything. I feel super stuck on where to focus my energy right now because so many things are ‘hanging in the balance.’ Can you relate?! So, today is a decision day - and I’m working on laying out my calendar, figuring out my marketing strategy for the year, deciding on new products, launches, roadmaps, and lots of other things. If you ever find yourself stalled and stuck because you’ve ignored making decisions about big and small things - consider having a decision day in your business, too! PS - would you like to see more reels and videos like this from me on IG? I’d love to know if you found this helpful! #candicecoppola #honeybook #weddingpro #weddingindustry #businessowner #businessstrategy #decisionmaking #weddingplannereducation

We’re back! I’m so happy to share that the newest season of The Power in Purpose podcast is here, and just in time for you to build your business this year. Today, I’m joined by one of my most favorite guests to date, @annadkornick! Anna is a time management coach who shows you how you can win your week before it even starts. One of the many challenges we face as business owners is finding the time to do #allthethings. Even if you start your week with the best of intentions, things can quickly spiral out of control and devolve into utter chaos. If you feel like you end the week accomplishing NOTHING that was on your original to do list, Anna gives you a new way to think about time and tasks with her simple but brilliant productivity method. We also talk about how to get back on track when things go off the rails. You know, when one task or email opens up a huge can of worms that you spend the next week having to fix. #lifeofaweddingplanner So grab a cup of caffeine, your new 2024 notebook, and your AirPods! You’re going to love this episode. #thepowerinpurposepodcast #powerinpurposepodcast #candicecoppola #weddingpro #weddingpros #timemanagementtips #weddingindustry #honeybook

Want more? Check out this video on my YouTube channel ↓

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Wedding planning business can be very successful career, if you work properly before establishing it. Many people learn the basic etiquettes about wedding planning while event planning course. If you want to get basic knowledge you can also get a course from a good institution and start up your business. Though it is a very interesting and joyful business for those, who love thrill and fun, but at the same time it demands commitment lots of energy and stress. Before starting up your business for wedding planning if you follow some important points, you can get better result in start and get good grip over your business soon.

Great post! I read your blog fairly often and you’re always coming out with some great stuff. I shared this on my Facebook and my followers loved it! Keep up the good work. 🙂

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How To Write a Business Plan for Wedding Planner in 9 Steps: Checklist

By alex ryzhkov, resources on wedding planner.

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  • Business Plan
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  • One-Page Business Plan

Planning a wedding can be an overwhelming task, filled with countless decisions and details. That's why the demand for professional wedding planners is skyrocketing in the US. According to the latest statistics, the wedding planning industry has seen a remarkable growth of 25% in revenue over the past five years. With couples seeking a seamless and personalized experience, wedding planners who offer a customized, full-service approach are in high demand.

To establish yourself as a successful wedding planner, it's important to start with a well-crafted business plan. This comprehensive guide will take you through the 9 essential steps to create a business plan that will set you up for success in the wedding planning industry. From identifying your target market to setting financial projections, this checklist will provide you with the necessary tools to thrive in this lucrative field.

Let's dive into each step of the process and discover how to create an effective business plan for your wedding planning venture.

  • Identify your target market and understand their unique needs and preferences.
  • Conduct thorough market research to gain insights into industry trends, customer demands, and competition.
  • Analyze your competitors to identify their strengths and weaknesses, and find ways to differentiate your services.
  • Define your services and package offerings, ensuring they align with the needs of your target market.
  • Determine an appropriate pricing strategy that reflects the value you provide and the competitive landscape.
  • Develop a compelling marketing and branding strategy to effectively reach your target market and showcase your expertise.
  • Identify the necessary resources, such as a network of reliable vendors and tools for efficient planning and coordination.
  • Establish financial projections to set realistic revenue and expense goals, ensuring the financial sustainability of your business.
  • Set clear goals and objectives to keep your business focused and motivated.

By following these steps and crafting a solid business plan, you'll be well-equipped to navigate the intricacies of the wedding planning industry and provide couples with the memorable and stress-free weddings of their dreams. With the demand for personalized and seamless experiences on the rise, now is the perfect time to embark on your journey as a successful wedding planner.

Identify Target Market

In order to create a successful business plan for your wedding planning service, it is crucial to identify your target market – the specific group of people you will be targeting as your potential clients. By understanding the needs, preferences, and characteristics of your target market, you will be able to tailor your services and marketing strategies to effectively reach and attract the right customers.

When identifying your target market, consider factors such as age group, income level, geographic location, and any other relevant demographic information that may be important in determining who your ideal clients are. Are you targeting young couples who are just starting out and have limited budgets, or will you be focusing on more affluent clients who may have higher expectations and budgets?

Tips for Identifying Your Target Market:

  • Conduct market research to gain insights into your potential clients' preferences, behavior, and spending habits.
  • Survey engaged couples or newlyweds to gather feedback and understand their pain points and desires when it comes to wedding planning.
  • Pay attention to trends and changes in the wedding industry to identify emerging target markets, such as same-sex couples or destination weddings.
  • Consider your own strengths, expertise, and passion in wedding planning, and align it with the needs of your target market.

Identifying your target market will not only help you to refine your services and marketing strategies, but it will also allow you to better understand and connect with your potential clients. With this knowledge, you can effectively communicate with your target market, showcase how your services meet their unique needs, and ultimately attract and retain satisfied couples who will be the foundation of your successful wedding planning business.

Conduct Market Research

Market research plays a crucial role in the success of any business, including wedding planning. It helps you understand the current trends, demands, and preferences in the wedding industry, allowing you to tailor your services to meet your target market's needs. Here are some important steps to conduct effective market research for your wedding planning business:

  • Identify your target market: Before diving into research, clearly define your target market. Are you targeting young couples, same-sex couples, or high-end clients? Understanding your audience will help you narrow down your research and focus on gathering relevant data.
  • Explore industry reports and publications: Look for reputable sources of information, such as industry reports, wedding magazines, and online publications. These sources can provide valuable insights into the latest trends, consumer behaviors, and the competitive landscape in the wedding planning industry.
  • Attend wedding expos and events: Wedding expos and events are excellent opportunities to observe the market firsthand. Take note of the types of vendors, themes, and services that are popular among couples. Talk to other wedding planners and professionals to gain further insights and learn from their experiences.
  • Conduct surveys and questionnaires: Create surveys or questionnaires to gather feedback from couples who have recently planned or are currently planning their weddings. Ask them about their pain points, what services they found most valuable, and any suggestions they may have for improvement.
  • Utilize social media platforms: Social media platforms, such as Instagram, Pinterest, and wedding forums, offer a treasure trove of information. Follow popular wedding accounts, engage with couples, and monitor relevant hashtags to understand their preferences and gather inspiration for your own services.

Tips for conducting effective market research:

  • Focus on both quantitative and qualitative data: Combine numerical data, such as industry statistics, with qualitative data gathered through surveys or interviews. This will provide a well-rounded understanding of the market.
  • Keep an eye on emerging wedding trends: Stay updated with the latest wedding trends and adapt your services accordingly. Innovative ideas and unique offerings can set your business apart from competitors.
  • Stay informed about the local market: While overall industry trends can be insightful, it's also important to conduct research specific to your target geographical area. Local preferences and cultural influences can greatly impact the wedding planning industry.

By conducting comprehensive market research, you will be equipped with the necessary knowledge to make informed decisions when developing and refining your wedding planning business. It will ensure that your services align with the demands of your target market, maximizing your chances of success in this competitive industry.

Identify Competitors

Identifying competitors is an essential step in developing a successful business plan for a wedding planning venture. Understanding the landscape of your market and knowing who your competitors are will help you position your services and develop strategies to differentiate yourself.

When identifying competitors, start by conducting thorough market research. Look for other wedding planning businesses in your area and note down their names, services offered, and pricing structures. Pay attention to competitors who are targeting a similar target market as yours, as they are likely to be your direct competitors.

  • Take note of the strengths and weaknesses of your competitors. This will help you understand what you need to do differently or better to stand out in the market.
  • Explore the online presence of your competitors. Visit their websites and social media profiles to analyze their branding, visual appeal, and customer engagement.
  • Consider attending wedding industry events or bridal expos to meet and network with other wedding planners. This will give you a chance to observe their services firsthand and gain insights into their strategies.
  • Seek feedback from couples who have recently planned their weddings. Ask them about their experiences with different wedding planners and what they valued the most in a service provider.
  • Keep a record or spreadsheet of your competitors' information for easy reference. This will help you track any changes in their offerings or pricing that could impact your own business strategy.

Identifying your competitors is not about replicating their services or trying to directly compete with them. Rather, it's about understanding the market dynamics, finding your unique selling proposition, and positioning your wedding planning business to offer something that sets you apart from the competition.

Define Services And Package Offerings

When it comes to offering your services as a wedding planner, it’s important to clearly define what you can provide to couples on their special day. Establishing a range of services and package offerings will not only help you meet the diverse needs of your target market but also enable you to set transparent expectations and effectively communicate your value proposition.

Start by outlining the core services you will offer, such as one-on-one consultations, venue selection, vendor coordination, budget management, and on-site management during the wedding. These foundational services will form the backbone of your wedding planning offerings.

Next, consider the additional services you can provide to enhance the overall wedding experience. This may include assistance with wedding design and theme development, RSVP management, guest accommodation coordination, and even honeymoon planning. By offering these extra services, you can position yourself as a comprehensive wedding planner who can take care of every aspect of the couple’s big day.

Once you have defined your services, it’s time to package them in a way that aligns with the needs and preferences of your target market. Consider creating different tiers of packages, such as a basic, standard, and premium offering, each with a distinctive set of services and price points. This will allow couples to choose a package that best suits their budget and requirements.

  • Conduct market research to understand the preferences and expectations of your target market. This will help you tailor your services to meet their specific needs.
  • Keep an eye on the offerings of your competitors to ensure your services are competitive and offer something unique.
  • Consider offering customizable packages that allow couples to add or remove specific services based on their preferences.

Determine Pricing Strategy

Determining the right pricing strategy for your wedding planning business is crucial to ensuring profitability and attracting clients. Here are the key steps to consider when establishing your pricing strategy:

  • Evaluate your costs: Begin by calculating all the costs involved in providing your services, including overhead expenses, staff salaries, and marketing expenses. Consider both fixed costs (such as rent and utilities) and variable costs (such as transportation and supplies) to determine your break-even point.
  • Research the market: Conduct market research to gain insights into the pricing structure of your competitors and the demand for wedding planning services in your target market. Analyze the pricing ranges currently offered and identify where your services might fit in.
  • Position your business: Consider the unique value proposition of your business and how it differentiates you from competitors. Assessing the quality and personalized nature of your services will help determine whether you should position yourself as a premium service provider charging higher fees or target the mid-market with more competitive pricing.
  • Consider pricing models: Decide on the pricing model that aligns with your business goals and target market. Common pricing models for wedding planners include charging a percentage of the total wedding budget, a flat fee based on services provided, or a combination of both. Evaluate the pros and cons of each model in terms of profitability and customer perception.
  • Offer service packages: Develop different service packages that cater to various budgets and needs. This allows clients to choose the level of service that best suits their requirements, while giving you the flexibility to adjust your pricing according to the amount of work involved.
  • Determine add-on services: Consider offering additional services or upsells that can enhance the overall wedding planning experience for clients. These add-ons can be charged separately, allowing you to generate additional revenue while providing a higher level of service.
  • Consider seasonal pricing: Depending on your target market and demand fluctuations, you may want to adjust your pricing during peak and off-peak seasons. Offering discounted rates during slower periods can attract more clients and help you maintain a steady flow of business throughout the year.

Tips for determining your pricing strategy:

  • Research the pricing strategies of successful wedding planners in similar markets to gain insights and ideas.
  • Regularly review and adjust your pricing strategy based on market conditions, client feedback, and industry trends.
  • Consider offering bundled packages or discounts for clients who book multiple services or refer new clients to your business.

Develop A Marketing And Branding Strategy

Developing a marketing and branding strategy is essential for the success of your wedding planning business. It will help you attract your target market, differentiate yourself from competitors, and build a strong brand that resonates with couples planning their special day. Here are some important steps to consider when developing your marketing and branding strategy:

  • Understand your target market: Before you can effectively market your services, it is crucial to understand the needs, preferences, and demographics of your target market. Consider factors such as age, income level, location, and wedding style preferences. This will help you tailor your marketing efforts to appeal to the right audience.
  • Create a compelling brand identity: Your brand is more than just a logo or a name; it is the overall image and perception of your business. Develop a brand identity that reflects your unique value proposition and resonates with your target market. This includes choosing a distinct brand name, designing a visually appealing logo and website, and crafting a compelling brand message.
  • Utilize online marketing channels: In today's digital age, online marketing is a must for any business. Consider creating a professional website that showcases your services, testimonials, and a portfolio of past weddings you have planned. Utilize search engine optimization (SEO) techniques to improve your website's visibility on search engines, and engage with your target market on social media platforms to build a strong online presence.

Tips for developing an effective marketing and branding strategy:

  • Offer a free consultation: Providing a complimentary consultation allows potential clients to get a taste of your expertise and personalized approach, increasing the likelihood of booking your services.
  • Showcase your portfolio: Displaying a portfolio of your past work on your website or through social media platforms can demonstrate your experience and style, helping potential clients envision what you can create for their wedding.
  • Encourage referrals: Word-of-mouth referrals are powerful in the wedding industry. Offer incentives or rewards for clients who refer new business to you, such as discounts on future services or a complimentary upgrade.

By following these steps and incorporating a well-thought-out marketing and branding strategy into your business plan, you will be on your way to attracting your target market, standing out from competitors, and building a successful wedding planning business.

Identify Necessary Resources

When starting a wedding planning business, it is crucial to identify the necessary resources to ensure smooth operations and to deliver top-notch services to your clients. Here are some key resources you should consider:

  • Office Space: Determine whether you require a physical office space to meet with clients or if you can operate remotely. If you opt for a physical space, consider the location, size, and amenities that will enable you to effectively run your business.
  • Technology: Invest in reliable and up-to-date technology such as computers, software for project management, accounting, and client communication. Additionally, having high-speed internet and a website will be essential to market your services and attract potential clients.
  • Professional Network: Building a strong network of trusted vendors and suppliers is essential for a wedding planner. Identifying reliable florists, caterers, photographers, and other professionals in the wedding industry will ensure you can offer a wide range of services to your clients and provide them with the best options.
  • Transportation: Having reliable transportation is crucial for meeting with clients, visiting venues, and attending events. Whether it's your own vehicle or a rented one, make sure it is presentable and suits the professional image of your business.
  • Event Planning Tools: Purchase or rent essential event planning tools such as tables, chairs, linens, and decorations. Additionally, consider acquiring a collection of wedding magazines, books, and catalogs to gather inspiration and ideas for your clients.

Tips for Identifying Necessary Resources:

  • Research industry-specific software and tools that can streamline your operations and help you stay organized.
  • Consider joining industry associations or attending trade shows to connect with potential vendors and suppliers.
  • Take inventory of your existing resources, such as any furniture or equipment you already own, and assess what additional items you may need to invest in.
  • Factor in the costs of maintaining and updating your resources in your budget and financial projections.
  • Regularly evaluate your resource needs and make adjustments as your business grows and evolves.

Establish Financial Projections

Establishing financial projections is a crucial step in creating a comprehensive business plan for your wedding planning business. This step involves estimating your future revenue and expenses, enabling you to determine the profitability and sustainability of your venture. Here are some important considerations to keep in mind:

  • Determine your pricing structure: Consider whether you will charge a percentage of the total wedding budget or opt for a flat fee. Assess the market demand and the value you provide to ensure your pricing strategy is competitive and reflective of your unique services.
  • Project your revenue: Estimate how much revenue you expect to generate from your wedding planning services. Analyze your target market, market trends, and your competitive advantage to determine realistic revenue projections.
  • Calculate your expenses: Identify all the costs associated with running your wedding planning business. This includes overhead costs, such as office space, utilities, and insurance, as well as costs for marketing, advertising, and any necessary software or tools.
  • Consider variable expenses: Keep in mind that certain expenses, such as vendor fees or transportation costs, may vary depending on the specific weddings you plan. Account for these variables in your financial projections to ensure accuracy.
  • Forecast your cash flow: Projecting your cash flow is essential to manage your finances effectively. Determine when you can expect to receive payments from clients, when you need to pay vendors, and when you may have other financial obligations. This will provide a clear picture of your business's liquidity.
  • Be realistic in your financial projections and base them on thorough market research and industry benchmarks.
  • Consider both best-case and worst-case scenarios to understand the potential risks and opportunities for your business.
  • Review and update your financial projections regularly as your business evolves and market conditions change.
  • Consult with a financial advisor or accountant to ensure the accuracy and reliability of your projections.

By establishing financial projections, you can assess the financial viability of your wedding planning business. This step will enable you to make informed decisions, set realistic goals, and develop strategies to achieve long-term success.

Set Goals And Objectives

Setting goals and objectives for your wedding planning business is essential for its success and growth. A clear set of goals helps guide your actions and gives you a sense of purpose.

When setting goals and objectives, it's important to make them specific, measurable, achievable, relevant, and time-bound (SMART goals). This ensures that they are actionable and trackable. Here are a few steps to help you set effective goals for your wedding planning business:

  • Identify your long-term vision: Start by envisioning the future of your business. What do you want to achieve in the next five or ten years? List down the key milestones you'd like to reach.
  • Break it down into short-term goals: Once you have your long-term vision in mind, break it down into smaller, achievable goals that you can work towards in the next one or two years.
  • Make them measurable: Each goal should have specific metrics or targets attached to it. For example, if your goal is to increase the number of clients, set a target number or a percentage increase.
  • Align them with your business values: Ensure that your goals and objectives are aligned with the core values of your wedding planning business. This will help maintain focus and ensure consistency in your actions.
  • Set deadlines: Assign a reasonable deadline to each goal to create a sense of urgency and keep yourself accountable.
  • Regularly review and revise your goals: As your business evolves, so should your goals. Regularly revisit and adjust your goals to reflect changing circumstances and aspirations.
  • Share your goals with your team: If you have a team of employees or collaborators, it's crucial to communicate your goals and objectives to them. This fosters alignment and ensures everyone is working towards the same vision.
  • Celebrate achievements: When you reach a goal, take the time to celebrate and acknowledge your progress. This boosts morale and motivates you to continue striving for success.

By setting clear goals and objectives, you can stay focused, motivated, and on track towards building a successful wedding planning business.

Writing a business plan for a wedding planner is essential for mapping out your strategies and ensuring success in this industry. By following the nine steps outlined in this checklist, you can create a solid foundation for your business and attract potential couples who are looking for a personalized and stress-free wedding experience.

Identifying your target market and conducting market research will help you understand the needs and preferences of your clients. By studying your competitors, you can differentiate your services and package offerings, ensuring your business stands out in the market.

Defining your pricing strategy and establishing financial projections will enable you to set competitive prices while ensuring profitability. Developing a marketing and branding strategy will help you effectively promote your business and build a strong reputation in the industry.

Identifying necessary resources and setting specific goals and objectives will allow you to plan for the future and ensure smooth operations. By following these steps, you can create a comprehensive business plan that will guide you through the process of establishing and growing your wedding planning business.

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How to Start a Wedding Planning Business

A wedding planning business may help couples with any and every aspect of planning for the wedding. This may include helping pick clothing for all parties, creating thematic decorations and décor, picking a wedding cake, handling photography and video, and more.

You may also be interested in additional side hustle ideas .

Learn how to start your own Wedding Planning Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Wedding Planning Business Image

Start a wedding planning business by following these 10 steps:

  • Plan your Wedding Planning Business
  • Form your Wedding Planning Business into a Legal Entity
  • Register your Wedding Planning Business for Taxes
  • Open a Business Bank Account & Credit Card
  • Set up Accounting for your Wedding Planning Business
  • Get the Necessary Permits & Licenses for your Wedding Planning Business
  • Get Wedding Planning Business Insurance
  • Define your Wedding Planning Business Brand
  • Create your Wedding Planning Business Website
  • Set up your Business Phone System

We have put together this simple guide to starting your wedding planning business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

  • What are the startup and ongoing costs?
  • Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Wedding Planning Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your wedding planning business?

Business name generator, what are the costs involved in opening a wedding planning business.

One of the most exciting aspects of a wedding planning is that many planners start by working out of their own homes. This effectively sidesteps the need for an expensive monthly office lease, related utilities, and so on. Because of that, most of the costs involved in opening your business involve advertisement. It's important to have a highly professional-looking website, and either hire a professional or design it yourself. It's possible to set up good-looking website using templates you can buy and use for under $1,000. If you have to hire designers or others to help provide content, it may cost between $500 to $5,000 extra, though you can potentially do all (or most) of this yourself. Beyond that, it is worth establishing a social media presence on sites such as Facebook (this is free) and doing traditional advertising (newspapers, radio, and possibly television), which should cost between $1,000 to $5,000 depending on how you advertise and how much you advertise.

What are the ongoing expenses for a wedding planning business?

Another highly attractive feature of being a wedding planner is that there are almost no ongoing expenses. The various costs related to vendors for the wedding are paid for by the couple, and if you are operating out of your home or meeting clients at their own homes, the only real ongoing cost is your advertising. After the initial advertising push, you should probably spend less than $500 on advertisements each month, as your social media advertising and positive word-of-mouth, along with your website, will handle much of this for you.

Who is the target market?

In general, the best customers that wedding planners can have are those who are both flexible and realistic. Sometimes, customers may have their fixed ideas of a “perfect wedding” that do not mesh well with their budget or location. Therefore, customers who are realistic about how far their money can go and flexible enough to listen to alternative suggestions make for the best customers.

How does a wedding planning business make money?

On the most basic level, a wedding planning business makes money by charging money for the planning and execution of the wedding itself. However, there is great flexibility in how you charge customers. Some planners charge a flat fee, whereas others might charge a percentage based on the overall cost of the wedding. You may even simply charge clients by the hour. An additional way to make money is that some wedding planners also negotiate and receive a certain percentage of the amount that clients pay to different vendors (between ten and twenty percent). However, this effectively ends up making the different vendors cost more, so building a fee structure that doesn't seem like it has hidden costs may go over better with your customers.

How much you charge, and how you charge, is usually contingent on how much you have to do. For customers who merely want a consultation to help them with their own plans, charging between $40-$60 per hour is appropriate. For people who have their own wedding somewhat planned but want assistance finalizing the plan, conducting the rehearsal, and coordinating the day of the wedding, you could charge between $600 to $1,800 (variances typically reflect differences in regional economy and level of work involved for you). For a full-service package, in which you plan everything, coordinate with all vendors, develop the theme and décor, and help coordinate the day of the wedding, you may charge between $2,000-$10,000 (variances reflect differences in regional economy and whether the client is involved and helps out with anything).

How much profit can a wedding planning business make?

How much profit you make is mostly a matter of mathematics. For instance, many wedding planners only choose to do “full-service” packages, so you can essentially multiply the cost of that full-service package times the number of weddings you conduct per year. Thus, someone charging $5,000 per wedding and conducting 20 weddings a year could easily crack six figures, though you will likely be making less as you are starting out and establishing your name. Plus, more rural areas or areas with a slower economy will likely necessitate charging closer to the $2,000 for full-service packages.

How can you make your business more profitable?

To make your business more profitable, offer incentives or prizes to people who refer friends to you. Consider sponsoring monthly parties where you talk about how people can have a perfect wedding, and offer them a chance to win a nice door prize for attending. Aside from ideas like these, the best thing you can do is to do the best job possible on the weddings you plan and let positive word of mouth do the rest!

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your wedding planning business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

In most states, it is necessary to obtain a business license. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

For more information about local licenses and permits:

  • Check with your town, city or county clerk’s office
  • Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Services Contract

Wedding planning businesses should require clients to sign a services agreement before starting a new project. RocketLawyers Make your Free Wedding Planner Agreement clarifies clients expectations and minimizes the risk of legal disputes by setting out payment terms and conditions in advance.  Here is an example service agreement.

Recommended: Rocket Lawyer makes it easy to create a professional service agreement for your wedding planning business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on call attorneys to get complimentary legal advice.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Wedding Planning Business needs and how much it will cost you by reading our guide Business Insurance for Wedding Planning Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a wedding planning business

The key ways to market and promote have already been mentioned. You should use a combination of a professional-looking website, social media presence, and advertisements via newspapers, radio, and television. Flyers, business cards, and other print advertisements at locations like florists and hotels can also help to catch the eye of couples looking for a planner.

How to keep customers coming back

In addition to using the advertisement methods above, you should run contests via social media where people can win things like dresses and discounts from your affiliated vendors. To add to the impact of such contests, part of the free entry should be customers writing sweet poems or stories about how they met their significant others. People get excited about the prize but quickly come to associate your business as a place that understands and cares about why people fall in love. This helps spread word of your business and its contests via traditional word-of-mouth advertising.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

TRUiC's Startup Podcast

Welcome to the Startup Savant podcast , where we interview real startup founders at every stage of the entrepreneurial journey, from launch to scale.

Is this Business Right For You?

This business is good for those who thrive on interactions with new people. It is also good for those who grew up playing “matchmaker” and get a thrill out of helping bring two lives together. Much of the planning business is visual, so those with a flair for design and/or a good eye for stylish clothing and skill at creating a unique atmosphere in any room will do very well.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a wedding planning business?

The nature of a wedding planning business is that each day may involve different tasks. Some of those activities, however, include helping the couple set a realistic budget, taking the couple to different places in town that will suit their needs, and creating a detailed plan for pretty much every moment of the wedding. You will also have to call, email, and otherwise coordinate with various bands or DJs, photographers, caterers, florists, and any other vendors the couple may require. This requires a lot of contracts for the couple to sign, so much time will be devoted to walking them through the finer points of the paperwork. You may also help design and distribute wedding invitations and serve as a kind of liaison and supervisor of the various parties during the actual day of the wedding.

What are some skills and experiences that will help you build a successful wedding planning business?

Because of the nature of the work, a college degree in fields such as Public Relations or Communications can help you with the coordination of various different entities related to this job. Prior experience as an intern or other kind of worker that helped plan weddings can be invaluable. While there are certifications for things like wedding planning, they offer little to no practical, real-world experience.

What is the growth potential for a wedding planning business?

The growth potential for a wedding planning business is steady, though there can be variances according to region and time of year. Overall, though, about 6,200 weddings happen each day, and many of them are getting married for a second (or even third) time, so the market is steady. Weddings are more common in warmer months (the most popular month for weddings is June), and the costs of the wedding can vary, ranging from an average of just over $15,000 in Utah to just over $31,000 in Manhattan. Those differences can affect how much you get paid and when you are likelier to be busier.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a wedding planning business?

If possible, volunteer or get permission to “shadow” successful wedding planners in other cities in order to figure out how to make your own business highly successful. Try to get to know various vendors, hotel managers, and others you will work with as soon as possible in order to make your future business successful. Make sure that your website has a dedicated place for you to feature customer testimonials about successful weddings you've helped with before.

How and when to build a team

Most wedding planners start out on their own. This makes it easier to create a cohesive vision for weddings and to make sure everybody sticks to a set game plan. However, there will always be more weddings than you can reasonably work, so when you have more interested clients than you have time to serve them, it may be time to hire a partner or a team. While this can make things a little harder to organize, it does give you the flexibility of hiring people that are naturally better at some of the aspects of the job you are weaker at (such as hiring someone who studied graphic design and making sure they are in charge of creating invitations and wedding programs).

Useful Links

Industry opportunities.

  • American Academy of Wedding Professionals
  • Association for Wedding Professionals International

Real World Examples

  • California-based wedding planning business

Further Reading

  • Advice from successful wedding planner
  • Wedding Planning Business Plan
  • Information on the wedding planning industry

Have a Question? Leave a Comment!

business plan for wedding planner services

How to Build Your Wedding Coordinator Business Plan

  • November 8, 2021

wedding planner business plan blog header

When you know better, you do better. Having a business plan for your wedding coordinator business is “knowing better.” As you learn how to become a wedding planner, planing the business side of the equation your business is the first foundation step. 

Statistics show that entrepreneurs who plan their business are more likely to succeed . 

Since your business is planning (for weddings), you should prove your mettle with an effective business plan to help you scale your wedding coordination business.

Just like you would plan each individual wedding for your clients, a business plan takes care of the nitty-gritty for your consultancy. 

6 Benefits of Having a Wedding Coordinator Business Plan in 2022 

woman writing business plan

Benjamin Franklin famously said that “if you fail to plan, you are planning to fail.” 

As a wedding planner and coordinator, you are in the planning business. By not planning your business, you are leaving room for unknown factors that may ruin your business. 

The benefits of having a plan for your wedding coordinator business is even more far-reaching than a business plan for the average consultancy. 

Consider that planning your business path has these six benefits:

1. Raise Funds and Attract Investors 

Nobody will give you money without some well-laid plans. Simply knowing you want to make a living from coordinating weddings is not enough. 

You need to create a life plan for your business that will prove you have the goods to be financially successful in the long-term. 

A comprehensive business plan helps you attract the right investors (should you choose to go this route). 

2. Prove Your Business Smarts

Being business smart is not just about calculating finances. You need to be able to handle issues, resolve challenges, and manage all the resources at your disposal. 

By being smart, you ensure your investors find value.

3. Spot Issues Before They Appear

If you can see the edge before you fall, you can avoid weakness. Generate industry insights by consulting with people in your field and people who have used planners in the past. What issues to they experience? What mistakes do they think should be addressed? Learn from others, so that you don’t make this same mistake.

4. Become an Effective Communicator

With your business plan, you can show investors precisely what you want to achieve, and you can explain clearly what you want from them. 

You can use it as proof to convince people to work with you, securing supplier credit and attracting new customers.

5. Gain New Insights 

A business plan isn’t set in stone once it is written. Instead, see it as a living document that helps you think creatively about how to start and grow a wedding planning business. 

If you come across a challenge, use this opportunity to update your plan. Keep adding and subtracting as you iron our services, firm up mission statements, and pivot target audience.

6. Business to Action Plan

With a business plan, your wedding planning business can schedule action items, future steps, and forthcoming activities to show you where you need to focus and expand. 

Create an outline, fleshing it out as you learn about wedding planning and ask the right questions. 

The Elements of Wedding Planner Business Plan 

The wedding coordinator business plan is where you gather all your thoughts, ideas, and future budget so you can plan how you will address issues and reach goals. 

The aspects of a comprehensive business plan are: 

The Structure of Your Wedding Planning Business 

As part of your strategy on how to become a wedding planner, you should look at the legal aspects of your business, such as the legal name of the consultancy and whether you will be operating as a sole proprietor or even enter into a partnership with a fellow coordinator. 

You can also include all the relevant contact information and a brief professional bio for each of you. Valuable should you seek investors, or for adopting as a part of your website.

Your Mission and Goals 

Your business should strive to become a recognizable brand in your local wedding industry. To do this, you need to stand apart from the flock. 

You should evaluate the economic trends and patterns of expansion in the wedding industry. Use these insights to craft a mission statement, and set specific goals you wish to accomplish. You missio statement should be powerful and dialled in. “Planning weddings for couples” is not good enough.

The Services You Provide 

Not all wedding planners provide a full-stack service. You can choose to be a one-stop-shop for your clients or specialize in offering partial wedding planning packages . 

Full wedding planning includes coordinating everything from concept design up until the wedding event (and even the honeymoon). 

Partial wedding planning involves helping the happy couple with their wedding timeline. You may also be asked to manage the wedding day and ensure everything flows smoothly. 

Then there are also wedding consultation services. If you choose to offer this service, you are only responsible for providing recommendations to the bride- and groom-to-be. 

Suppliers, Vendors, and Contractors Your Business Will Use 

By identifying contractors and future suppliers you will regularly use, you will build a reference list to help you make estimates for services, fees, and contracts.

Turnaround Times and Delivery Methods for Each Wedding 

Often, your investors will be actual clients too, and by having methods to plan the turnaround times for each project, you can explain how you intend to meet deadlines, schedule deliveries, and set milestones for your clients and investors.

Your Target Market 

A groom and bride in a green garden, back turned

Every business needs to know their target market. 

While you should consider the profile of your bride and groom, and whether you want to help all couples or those in a certain income bracket, you should also check out your competitors. 

Knowing what your competitors are doing well and where there are gaps can help you set your wedding planning business apart.  

Your Marketing Strategy

Identify what methods you will use to find clients. This is your marketing approach. 

Investigate different marketing verticals such as traditional advertisements and digital alternatives like social media and search engine marketing. 

With the right keywords in your website or blog, you can attract clients through Google search. 

Be sure to have the information ready to answer client questions. A price list, commission rates, and a list of services will come in handy. Lead the industry with blogs that predict wedding trends and showcase your work. 

Generate social oomph with resources such as Pinterest , TikTok, and Twitter. Attend conventions as a vendor or speaker and be noticed. 

Financial Aspects of Your Business

Become financially responsible, balancing your bank statements, accurately reporting your expenses and income, and showing you can manage your cash flow effectively. 

These all boost investor confidence and help clients trust you to manage their wedding budgets too. 

The Executive Summary 

With a business plan, just like with a wedding, presentation is everything. 

The executive summary is the icing on the wedding business cake . This is where you draw everything together, presenting a succinct and coherent business statement, vision, goals, and mission statement. 

You need to prove you know exactly what you want for your wedding coordination business and that you know how to overcome challenges to get there. 

Entirely based on your executive summary, investors may decide to invest or not, and this is often the first impression your business plan will make. 

An executive summary is also a great way for you to touch base with your original business intentions, keep yourself on track, and keep pushing for success.  

Final Thoughts on How to Become a Wedding Planner

Your wedding coordinator business plan is one important aspect in your journey of how to become a wedding planner. 

Use the document as a roadmap to show you where you are and where you want to be, with detailed planning, issue spotting, and solution finding.    

business plan for wedding planner services

Annette Corrie

Our ‘Certificate of Professional Wedding Planning Course’ is here to help you through the process, by providing a step-by-step guide to getting started and becoming successful in your new career. This course will help you gain the skills, knowledge, and confidence you need to oversee all the details of a wedding. This course will help you prepare a successful and magnificent event!

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business plan for wedding planner services


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Wedding Venue Business Plan Template

Written by Dave Lavinsky

Growthink.com Wedding Venue Business Plan Template

Wedding Venue Business Plan

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their wedding and event venues. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a wedding venue business plan template step-by-step so you can create your plan today.

Download our Ultimate Wedding Venue Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your wedding venue business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

Wedding Venue Beach

Source of Funding for Wedding Venues

With regards to funding, the main sources of funding for a wedding venue business are bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a wedding venue is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund a wedding venue.

Finish Your Business Plan Today!

How to write a business plan for a wedding venue.

Your business plan should include 10 key sections as follows:

Executive Summary

Wedding Venue Garden

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of wedding venue you are operating and the status; for example, are you a startup, do you have a wedding venue that you would like to grow, or are you operating a chain of wedding and event venues.

Next, provide an overview of each of the subsequent key sections of your plan. For example, give a brief overview of the wedding venue industry. Discuss the type of wedding venue business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of wedding venue business you are operating.

For example, you might operate one of the following types:

  • Banquet hall : this type of wedding venue is typically a one-stop-shop for weddings, and may offer catering and other services in house.
  • Farm/Barn : These venues offer rustic charm and an innately casual feel, plus scenic backdrops for photos.
  • Loft/Modern Event Space : These wedding venues are often referred to as “blank slates,” meaning relatively empty rooms that allow customers to decorate as they like.

In addition to explaining the type of wedding venue you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

Wedding Venue Bridge

While this may seem unnecessary, it serves multiple purposes.

First, researching the wedding venue industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards garden weddings, it would be helpful to ensure your plan calls for an outdoor event space.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry or market analysis section of your business plan:

  • How big is the wedding venue business (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your wedding venue. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: engaged couples, older couples reaching milestone anniversaries, corporations, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of wedding venue business you operate. Clearly baby boomers would want a different atmosphere, pricing and product options, and would respond to different marketing promotions than millennials.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most wedding venues primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target audience. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Wedding Friends

Direct competitors are other wedding venues.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes restaurants, hotels, houses of worship, etc. You need to mention such competition to show you understand that not everyone who gets married does so in a wedding venue.

With regards to direct competition, you want to detail the other wedding venues with which you compete. Most likely, your direct competitors will be wedding venues located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What products/services do they offer?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to reach out to customers of your competitors and ask them what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide superior services?
  • Will you provide amenities that your competitors don’t offer?
  • Will you make it easier or faster for customers to book your venue?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Wedding Flowers

Product : in the product section you should reiterate the type of wedding venue that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to ceremony space, will you offer catering, wedding planning, etc.?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the options you offer and their prices.

Place : Place refers to the location of your wedding venue. Document your location and mention how the location will impact your success. For example, is your wedding venue business located in a historical building, or have you refurbished an old barn, etc. Discuss how your location might provide a steady stream of customers.

Promotions : the final part of your wedding venue marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to local bloggers and websites
  • Partnerships with local organizations (e.g., partner with vendors to provide wedding packages at a discount over a la carte services)
  • Local radio advertising
  • Banner ads at local venues
  • Social media advertising

Operations Plan

While the earlier key sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your wedding venue such as serving customers, procuring supplies, keeping the venue clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 25th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

Management Team

To demonstrate your wedding venue’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in the wedding venue business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in wedding venues and/or successfully running small businesses.

Financial Plan

Wedding Car

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you run one wedding per day/weekend, or is there space enough for multiple weddings in a single day? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your wedding venue, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a wedding venue:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment like decor, AV systems, lighting, etc.
  • Cost of ingredients (if you also cater) and maintaining an adequate amount of supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.

Putting together a business plan for your wedding venue is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the wedding venue business, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful wedding venue.  

Wedding Venue Business Plan FAQs

What is the easiest way to complete my wedding venue business plan.

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Where Can I Download a Wedding Venue Business Plan PDF?

You can download our wedding venue business plan PDF template here . This is a business plan template you can use in PDF format.

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Wedding Venue Business Plan Template

Written by Dave Lavinsky

Wedding Venue Business Plan

You’ve come to the right place to create your wedding venue business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their wedding venues.

Below is a template to help you create each section of your Wedding Venue business plan.

Executive Summary

Business overview.

LV Wedding Hall is a startup wedding venue located in Las Vegas, Nevada. The company is founded by Brittany Anderson, an event planner with over 15 years of experience planning and hosting special events, parties, and wedding receptions. Brittany has a bachelor’s degree in Hospitality Management from the University of Nevada and has been recognized by various organizations for her top notch event management expertise. Now that Brittany has established herself as a leader in the event planning industry, she is ready to open her own wedding venue.  Brittany plans on recruiting a team of highly qualified professionals to help manage the day to day complexities of running a wedding hall including marketing, budgeting, event planning, and scheduling. 

LV Wedding Hall will be an all-inclusive wedding and special event venue, handling everything from the food and decorations to the entertainment and logistics. LV Wedding Hall will make any wedding or special event even more special by removing the headaches involved in planning and working with each client on every detail big and small to ensure their special day is perfect. LV Wedding Hall will be the ultimate choice in Las Vegas for wedding receptions for the company’s focus on extraordinary service and attention to detail.  

Product Offering

The following are the services that LV Wedding Hall will provide:

  • Wedding and event planning
  • Design consultation and coordination
  • Catering services 
  • Booking of live entertainment
  • Photography and videography services
  • Rentals (decor, linens, sound system, etc.)
  • Event hosting and cleanup services

Customer Focus

LV Wedding Hall will target local Las Vegas residents and tourists who are looking for a hassle-free, all-inclusive wedding hall for their wedding reception or other special events such as birthday parties, anniversary parties, and corporate events. No event is too large or too small for LV Wedding Hall. 

Management Team

LV Wedding Hall will be owned and operated by Brittany Anderson, an event planner with over 15 years of experience in planning and hosting special events such as parties, ceremonies, and wedding receptions. Brittany has a bachelor’s degree in Hospitality Management from the University of Nevada and has been recognized by various organizations for her top notch event management expertise. Brittany is confident that her skills in communication, event management, and problem solving will help her successfully propel her new business forward to achieve a healthy profit. Brittany has recruited fellow University of Nevada graduate, Stephanie Smith to be the venue manager and run the day-to-day operations of the hall. 

Stephanie Smith has a bachelor’s degree in business and is an experienced venue coordinator.  Brittany relies strongly on Stephanie’s organizational skills and ability to supervise a large staff, coordinating people and logistics in a fast-paced environment. Stephanie has worked in the wedding venue industry for so long, she understands all aspects required in running a successful wedding hall. 

Success Factors

LV Wedding Hall will be able to achieve success by offering the following competitive advantages:

  • A friendly and knowledgeable staff available every step of the way to ensure all details big and small are handled with care. 
  • Comprehensive, all-inclusive services encompassing every aspect of the event from the food to the entertainment and more, making it easy for clients to have the entire event coordinated through just one company rather than having to go through several vendors. 
  • LV Wedding Hall offers the best pricing in town. With multiple packages and a la carte services to choose from, their pricing structure is the most cost effective compared to the competition.

Financial Highlights

LV Wedding Hall is seeking $500,000 in debt financing to launch its wedding venue business. The funding will be dedicated towards securing and renovating the hall and purchasing equipment. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and initial online marketing campaign. The breakout of the funding is below:

  • Wedding hall build-out: $100,000
  • Equipment, supplies, and materials:  $50,000
  • Three months of overhead expenses (payroll, rent, utilities):  $200,000
  • Marketing costs: $30,000
  • Working capital:  $20,000

The following graph below outlines the pro forma financial projections for LV Wedding Hall.

business plan for wedding planner services

Company Overview

Who is lv wedding hall .

LV Wedding Hall is a new wedding and special event venue located in Las Vegas, Nevada. The company is founded by Brittany Anderson, an experienced event planner with expertise in planning and hosting special events, parties, and wedding receptions. 

LV Wedding Hall will be an all-inclusive wedding and special event venue, handling everything from the food and decorations to the entertainment and logistics. LV Wedding Hall will make any wedding or special event even more special by removing the headaches involved in planning and working with each client on every detail big and small to ensure their special day is perfect. LV Wedding Hall will be the ultimate choice in Las Vegas for wedding receptions for the company’s focus on extraordinary service and attention to detail. 

LV Wedding Hall History

LV Wedding Hall is owned and operated by Brittany Anderson, an event planner with over 15 years of experience planning and hosting special events, parties, and wedding receptions. Brittany has a bachelor’s degree in Hospitality Management from the University of Nevada and has been recognized by various organizations for her top notch event management expertise.

Since incorporation, LV Wedding Hall has achieved the following milestones:

  • Registered LV Wedding Hall, LLC to transact business in the state of Nevada.
  • Has a contract in place for a two-year lease on a 5,000 square foot facility.
  • Reached out to numerous contacts to include vendors and suppliers to advise them on their upcoming wedding venue in order to start getting contracts. 
  • Began recruiting a staff of event coordinators, hosts, and kitchen staff to work at LV Wedding Hall.

LV Wedding Hall Services

The following will be the services LV Wedding Hall will provide:

Industry Analysis

The wedding industry in the United States is an estimated $57B. There are approximately 330,000 wedding service providers in the United States, with over 900,000 employees. Worldwide, the wedding planning industry is booming and is expected to grow by 6% over the next six years. 

Industry trends include an increase in small customized receptions, outdoor ceremonies, and destination weddings. The industry is heavily saturated, especially in Las Vegas. For this reason, it’s important for industry operators to differentiate themselves from the competition by providing unique service offerings, locations, or better pricing. Additionally, industry operators that provide flexible and customized services have a competitive advantage over those who do not.  

Customer Analysis

Demographic profile of target market.

LV Wedding Hall will target local Las Vegas residents and tourists who are looking for a hassle-free, all-inclusive wedding hall for their wedding reception or other special events such as birthdays, anniversary parties, and corporate events. No event is too large or too small for LV Wedding Hall. 

The precise demographics for Las Vegas, Nevada are:

Customer Segmentation

LV Wedding Hall will primarily target the following customer profiles:

  • Local couples looking to get married in town
  • Tourists looking to get married in town
  • People looking for a unique place for their special event such as a birthday party, anniversary party, or corporate event

Competitive Analysis

Direct and indirect competitors.

LV Wedding Hall will face competition from other companies with similar business profiles. A description of each competitor company is below.

Unique Weddings, LLC

Unique Weddings, LLC is a wedding reception hall located in Las Vegas. Unique Weddings provides wedding planning services, catering, and hosting services. Unique Weddings is able to provide a wide variety of services for their clients. Their list of services includes planning, decor and event consultation, catering, party rentals, and event hosting. 

Unique Weddings, LLC’s promise is to deliver a one of a kind reception hall for its clients so their special event is a memorable experience for all guests. Unique Weddings, LLC’s team of experienced wedding planning professionals assures all receptions run smoothly, freeing the clients to enjoy their special day. 

Desert Weddings, Inc. 

Desert Weddings, Inc. is a Las Vegas, Nevada-based wedding venue that provides outstanding wedding reception services for couples looking for a desert wedding. Desert Weddings, Inc. takes the hassel out of wedding planning. They provide comprehensive wedding planning and venue services including planning, decor, consultation, catering, and live entertainment. The ownership of Desert Weddings, Inc. are former event coordinators so they understand how an event should be planned, executed, and managed. Clients can depend on their unique wedding planning processes to ensure the whole event runs smoothly. Desert Weddings, Inc. takes the stress out of the planning process and are able to provide exceptional service every step of the way.

Taylor’s Weddings, LLC

Taylor’s Weddings, LLC is a trusted Las Vegas wedding hall that provides superior service to locals and tourists looking to get married in Las Vegas and the surrounding areas. They are able to provide a one-stop shop for couples looking for an all-inclusive wedding planner. Taylor’s Weddings, LLC eases the stress of clients who are overwhelmed by the hassles and complexities that come with planning a wedding. The venue’s pricing structure is simple and straightforward. Taylor’s Weddings, LLC offers three tiers for their services – the Silver Package (venue rental, minimum services included), the Gold Package (venue rental, essential services included), and the Platinum Package (venue rental and all services included).

Competitive Advantage

LV Wedding Hall will be able to offer the following advantages over their competition:

  • Friendly, knowledgeable, and highly qualified team of event coordinators who are ready to handle all details of the event no matter how large or small. 
  • Comprehensive menu of services that allows for clients to get everything they need for their event in one place rather than having to deal with multiple vendors. 
  • LV Wedding Hall offers the best pricing in town. With customizable packages and a la carte options, their pricing structure is the most cost effective compared to the competition.

Marketing Plan

Brand & value proposition.

LV Wedding Hall will offer the unique value proposition to its clientele:

  • Highly-qualified team of skilled employees that is able to provide a comprehensive set of wedding venue services (planning, consultation, catering, hosting, live entertainment, etc.).
  • Unbeatable pricing to its clients – LV Wedding Hall’s customizable service offerings allows clients to choose the services that work best for them and their budget. 

Promotions Strategy 

The promotions strategy for LV Wedding Hall is as follows:

Word of Mouth/Referrals

Brittany Anderson has built up an extensive list of contacts over the years by providing exceptional service and expertise to her clients. Once Brittany advised them she was leaving her current position to open her own wedding venue business, they agreed to help spread the word of LV Wedding Hall.

Print Advertising

LV Wedding Hall will invest in professionally designed print ads to display in wedding magazines, local newspapers, and direct mailers. 

Industry Events – Expos and Conventions

LV Wedding Hall will attend industry events such as wedding and bridal expos and conventions around the county to build a solid network of industry contacts and promote the venue. 

LV Wedding Hall will utilize an in-house marketing director to design and maintain their website. The website will be well organized, informative, and list all their services that LV Wedding Hall is able to provide. 

SEO Marketing

The marketing director will also manage LV Wedding Hall’s online presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Las Vegas wedding venue” or “wedding venue near me”, LV Wedding Hall will be listed at the top of the search results.

Social Media Marketing

The marketing director will create LV Wedding Hall’s social media accounts and maintain an active presence on various platforms such as Facebook, Instagram, YouTube, TikTok, and Twitter. 

The pricing of LV Wedding Hall will be on par with competitors so customers feel they receive value when purchasing their services. 

Operations Plan

The following will be the operations plan for LV Wedding Hall.

Operation Functions:

  • Brittany Anderson will be the owner and president of the company. She will oversee all vendor and client relationships. Brittany has spent the past year recruiting the following staff:
  • Stephanie Smith – Venue Manager who will supervise the event coordinators, manage logistics, and schedule all staff. 
  • Mike Miller – Staff Accountant who will provide all client accounting, tax payments, and monthly financial reporting.
  • Sam Hernandez – Marketing Director who will provide all marketing campaigns and materials for LV Wedding Hall.
  • Mark Johnson – Head Chef who will provide all catering services for the venue.


LV Wedding Hall will have the following milestones complete in the next six months.

7/1/202X – Finalize contract to lease the wedding hall

7/15/202X – Finalize personnel and staff employment contracts for the LV Wedding Hall team

8/1/202X – Finalize contracts for vendors and suppliers

8/15/202X – Begin networking at industry events 

8/22/202X – Begin build out of LV Wedding Hall 

11/1/202X – LV Wedding Hall opens for business

Financial Plan

Key revenue & costs.

The revenue drivers for LV Wedding Hall are the fees they will charge to the clients for their services and fees charged to their clients for rentals (equipment, decor, sound system, etc.). LV Wedding Hall will provide customizable packages and a la carte services as well. 

The cost drivers will be the overhead costs required in order to staff a wedding venue. The expenses will be the payroll cost, rent, utilities, fees paid to suppliers, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of Events per Year: 12
  • Average Fees per Event: $20,000
  • Venue Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, wedding venue business plan faqs, what is a wedding venue business plan.

A wedding venue business plan is a plan to start and/or grow your wedding venue business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your wedding venue business plan using our Wedding Venue Business Plan Template here .

What are the Main Types of Wedding Venues?

There are a number of different kinds of wedding venues, some examples include: Banquet hall, Farm/Barn, and Loft/Modern Event Space.

How Do You Get Funding for Your Wedding Venue Business Plan?

Wedding venues are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Open a Wedding Venue Business?

Opening a wedding venue business can be an exciting endeavor. Having a clear roadmap of the steps to open a business will help you stay focused on your goals and get started faster.

1. Develop A Wedding Venue Business Plan – The first step in opening a business is to create a detailed business plan for a wedding venue that outlines all aspects of the venture. This should include market research on the wedding industry and potential target market size, information on the services you will offer, marketing strategy, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure – It’s important to select an appropriate legal entity for your wedding venue business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your wedding venue business is in compliance with local laws.

3. Register Your Wedding Venue Business – Once you have chosen a legal structure, the next step is to register your wedding venue business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options – It’s likely that you’ll need some capital to open your wedding venue business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location – Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees – There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Wedding Venue Equipment & Supplies – In order to start your wedding venue business, you’ll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business – Once you have all the necessary pieces in place, it’s time to open promoting and marketing your wedding venue business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising to reach your target audience.

Learn more about how to start a successful wedding venue business:

  • How to Start a Wedding Venue Business

Where can I get a Wedding Venue Business Plan PDF?

You can download our wedding venue business plan PDF template here. This is a wedding venue business plan template you can use in PDF format.

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Wedding Venue Business Plan

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Wedding Venue Bliss

Value proposition.

Wedding Venue Bliss provides a stunning, customizable event space that couples can tailor to their dream wedding experience. Featuring picturesque outdoor settings and stylish indoor facilities, the venue offers a flexible, all-in-one location for ceremonies, receptions, and overnight accommodations.

The Problem

Many wedding venues lack the versatility and resources to accommodate diverse wedding themes and personal touches. Couples often struggle to find a venue that offers both a beautiful environment and the necessary amenities for a seamless, memorable event.

The Solution

Wedding Venue Bliss addresses these challenges by offering a customizable space that caters to various wedding themes and preferences. With indoor and outdoor options, on-site accommodations, and personalized services, couples can create the perfect setting for their big day.

Target Market

The primary market for Wedding Venue Bliss is engaged couples seeking a unique and adaptable location for their wedding ceremony and reception. The secondary market includes event planners, corporate clients, and families organizing special events and celebrations.

Competitors & Differentiation

Current alternatives.

  • Traditional wedding venues (e.g., hotels, banquet halls)
  • Country clubs and golf courses
  • Parks and gardens
  • Vineyards and wineries
  • Historic sites and landmarks

Wedding Venue Bliss stands out with its customizable event spaces and a comprehensive range of services, ensuring a stress-free and memorable experience. Our team of professionals offers personalized assistance in event planning, catering, and design, allowing couples to bring their vision to life.

Funding Needs

The target property costs $600,000. The property will be purchased with a 20% down payment plus closing costs. $50,000 in renovations and upgrades are required. The estimated funding needed for furniture, event equipment, initial supplies, and a contingency fund is $50,000. The total initial funding needed is $230,000.

Sales Channels

  • Wedding Venue Bliss Website
  • Wedding Planner Associations
  • Social Media Platforms
  • Local Tourism Boards
  • Wedding and Event Websites

Marketing Activities

  • Social Media Campaigns
  • Blogging and Content Marketing
  • Collaborations with Local Wedding Vendors
  • Press Releases and Media Outreach
  • Bridal Expos and Trade Shows

Financial Projections

2023: $120,000

2024: $150,000

2025: $180,000


2023: $80,000

2024: $90,000

2025: $100,000

2023: $40,000

2024: $60,000

2025: $80,000

  • Obtain necessary permits and licenses — June 1, 2023
  • Complete renovations and upgrades — August 1, 2023
  • Set up event spaces and accommodations — September 1, 2023
  • Launch website and social media accounts — September 15, 2023
  • Open for business — October 1, 2023
  • Host first wedding event — December 1, 2023
  • Partner with local wedding vendors — January 1, 2024
  • Achieve 70% or higher booking rate — June-September, 2024
  • Expand event offerings and services — January 1, 2025

Team and Key Roles


Responsible for overseeing the daily operations of Wedding Venue Bliss, including event coordination, guest accommodations, and community engagement.

Event Manager

Manages the coordination and execution of events, working closely with clients and vendors to ensure a seamless and memorable experience.

Housekeeping and Maintenance Staff

Ensure the cleanliness and upkeep of event spaces, accommodations, and common areas, as well as maintaining the venue’s facilities and equipment.

Partnerships & Resources

The purpose of these partnerships is to provide clients with a comprehensive range of services and resources to create a seamless and memorable wedding experience while supporting local businesses and fostering collaboration within the community.

Local Wedding Vendors

Partner with photographers, florists, caterers, and entertainers to offer clients a one-stop solution for their wedding needs, ensuring seamless coordination and high-quality services.

Bridal Boutiques and Tuxedo Rentals

Collaborate on promotional offers, cross-promotion of products and services, and referrals to offer clients a complete wedding package.

Local Hotels and Accommodations

Establish relationships with nearby hotels and accommodation providers to offer overflow lodging options for wedding guests and secure special rates for clients.

Wedding Planners and Event Coordinators

Develop partnerships with local wedding planners and event coordinators to increase referrals, collaborate on marketing efforts, and streamline the planning process for clients.

Community Organizations and Nonprofits

Engage with community organizations and nonprofits to host charity events, fundraisers, and awareness campaigns, positioning Wedding Venue Bliss as a community-conscious business.

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business plan for wedding planner services

7 Wedding Businesses To Inspire Love (And Business Ideas)

Table of contents.

business plan for wedding planner services

Weddings bring families and friends together to celebrate a lifetime of love and happiness. They also require a lot of planning. Because so much thought and time goes into weddings, most couples hire companies to assist in their endeavors or provide specialized products to make their big day unforgettable. 

Entrepreneurs in this space often feel that helping engaged couples plan their wedding is a highly rewarding experience – and there’s big money to be made doing it. These unique wedding companies offer inspiration to other entrepreneurs looking to get involved in the business of matrimony.

7 businesses that help couples plan their weddings

Whether they focus on the small details or the big picture, below are seven businesses that help couples plan their dream weddings.

1. MissNowMrs

Though not all couples choose to have one or both spouses change their last names after marriage, those who do often find the legal process intimidating. MissNowMrs simplifies the cumbersome process by streamlining all of the paperwork you need in one place for a flat fee. Newlyweds looking to make the switch answer a few questions about their current names, their married names and the various accounts they hold. Their answers are used to complete the appropriate forms automatically. Proofread, print, sign and file, and your legal name change will be well underway.

2. Love Notery

Kristen Rocco, founder of Love Notery, has always been a communicator. Her passion for storytelling led to a fruitful public relations career working with clients like Gary Sinise, better known as Lt. Dan from Forrest Gump . Like any good romantic, she took a leap of faith with Love Notery to tell great love stories. Rocco’s journalistic skills help her craft a customized “love story” through conducting in-depth interviews with couples. The stories are then printed out into custom heirloom keepsakes.

3. The Knot

This app is a multilayered wedding tool, with checklists for the engaged couple leading up to the wedding, vendor lists, ways to stay on budget, and tools to create a wedding site and registry. The Knot, which also publishes a print bridal magazine, even provides expert answers to various social and etiquette questions. In addition, the app provides a countdown to the day, so nearly newlyweds can stay excited and organized.

Creating wedding invitations no longer has to be a time-consuming process. Mixbook is a photo design tool that allows users to design custom guest books, invitations, cards and photo prints. Choose from ready-made graphics to style your designs, or upload your own for a more personal touch. Users can receive their printouts in real foil to add a sense of luxury to their cards and invitations. After the wedding bells have rung, newlyweds can remember their special moment with photo books and home decor that features pictures from their big day.

Registering for wedding items often means signing up with multiple brands to create the best registry with all of the couple’s desired items. Zola consolidates the process by allowing couples to register for a variety of brands, curated experiences and cash funds on a single page. Zola goes a step further by giving you autonomy with shipping: Each time you receive a gift, the site notifies you to ship the item now or at a later date. Or, in the case of cash gifts, you can either transfer them to your bank or convert to a Zola store credit.

6. Bella Figura

Invitations are a major detail of every wedding. Brides and grooms often want to use sophisticated designs and unique stationery to send their guests memorable invites. Bella Figura creates vintage wedding invitations that cater to their customers’ preferences. Couples can choose their color scheme, letterpress design and other customizations to make their invites personal and intimate. Each invitation is envisioned with the buyer’s love story in mind.

7. Carats & Cake

Have you ever attended a wedding and wondered about the vendors behind the special day? Instead of guessing who provided the bouquets for a wedding, Carats & Cake showcases real weddings and provides vendor information for the event. If you’re planning a wedding, you’ll get instant access to all featured vendors’ websites and portfolios. Carats & Cake was launched in 2013 as a platform for wedding businesses to reach more clients by sharing their work online.

There are many different types of businesses that help couples plan their wedding. These include invitation designing tools, wedding registries and custom heirloom keepsakes.

Tips on starting a wedding business

Weddings are big business. To get married, the average couple will spend upward of $34,000, according to the Knot. There are numerous wedding business ideas you can profit from while helping a couple plan their big day. If you’re interested in helping couples make their dream weddings become a reality, below are some tips to help you get started.

Choose a type of business.

Wedding planning is the perfect profession for people who enjoy party planning. Traditional wedding vendors include florists, jewelers, photographers , DJs and caterers. 

Getting certified as a wedding planner is as easy as completing an online course. Wedding planners make an average of $38,000 annually, but have the potential to make upward of $120,000 if they’re successful. The profitability of any wedding business depends largely on the service area and clientele. Vendors located in metropolitan areas have significantly higher average service rates than vendors in rural locations, for example.

On average, wedding planners make $38,000 annually, but some make up to $120,000 per year.

Consider other vendor opportunities.

There are other profitable wedding business ideas besides the basics. Consider the following creative ideas as a source of inspiration for your own wedding-based business:

  • Wedding calligrapher
  • Ice sculptor
  • Bridal makeup artist
  • Tent and chair rental provider
  • Personalized favor designer
  • Photo booth rental company
  • Honeymoon planner

Also think about skills that might not be directly related to weddings, but could still translate well into the space. For example, website developers could break into the wedding business by designing applications and websites that assist couples with planning their event.

Research your competition.

Before starting any wedding business, research the competition in your area. Find out how much they charge for their services and whether or not they market to a niche in the wedding industry. Niche companies do well  in the wedding industry, since competition is less fierce. The profitability of your wedding business can also be impacted by the season. Although couples do marry throughout the year, May through September are the most popular months for weddings.

Big days for couples mean big business for vendors

Couples can work with several businesses dedicated to helping them plan and execute their big days. For people interested in working behind the scenes, there are many profitable opportunities available in bringing fairytale visions to life. With proper planning, wedding dreams can become realities, and business ideas can become successful ventures.


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The 7 Different Types of Wedding Planners and What They Do

We're here to solve the mystery for anyone wondering "what does a wedding planner do?" by explaining the differences between each type of planner you can hire.

EMA Giangreco Weddings

Planning a wedding takes a lot of work, but hiring a professional wedding planner is a guaranteed way to lighten your load so you can keep your focus on the end result—getting married! According to a new WeddingWire study , the average couple spends seven hours a week planning their wedding, which might not seem like a lot at first, but the time can quickly add up when you factor in your work schedule and other everyday responsibilities. 

Based on WeddingWire data, 27% of couples hired a wedding planner in 2019—but what does a wedding planner do? In short, the answer is: a lot (including a handful of tasks you probably didn't realize ). While every wedding planner's ultimate goal is to help your special day run as smoothly as possible, there isn't a one-size-fits-all option. We're debunking the different types of wedding planners and the services you can expect from each one, so that you can choose the right vendor based on your needs and budget. 

So, what does a wedding planner do? Here are the different types of planning professionals you can hire.   

Full-service wedding planner.

A full-service wedding planner, also known as an all-inclusive wedding planner, is best for couples who want step-by-step guidance and a professional opinion from the get-go. According to the 2020 WeddingWire Newlywed Report , 31% of couples hire this type of wedding planner. Full-service planners are a great option if you don't have a lot of free time to dedicate to planning a wedding. They will be involved in every aspect of your to-do list , from helping you choose a wedding venue and handling vendor correspondence, to setting up escort cards and corralling your bridesmaids on the wedding day.

A full-service planner is also a great option for couples who need help with the smaller details of a wedding , such as choosing linen colors and flowers, and prefer to leave those decisions to an expert. Because of the commitment and work involved, this type of wedding planner is typically the most expensive option , but the cost can be well worth it in the end. For reference, the average cost of a wedding planner in 2019 was $1,500, according to the WeddingWire study . 

Month-of wedding planner

If you want to plan most of your own wedding , you can consider hiring a month-of planner to help ease the stress load during crunch time. On average, 16% of couples choose this type of wedding planner, according to WeddingWire data. You'll begin working with your month-of planner about four or five weeks before your wedding. They'll focus on handling miscellaneous, last-minute tasks, such as final contract negotiations , making vendor payments, and arranging deliveries (flowers, food, decor, etc.) for your wedding day. 

Bloom Maven

Day-of wedding coordinator

A day-of wedding coordinator's job actually starts a few weeks before your event—they'll chat with you a handful of times to create a wedding day game plan and assess what still needs to be done. But unlike a month-of wedding planner, the day-of wedding coordinator will leave it up to you to handle most (if not all) of the logistics leading up to the big day, such as communicating your wedding timeline to vendors or confirming delivery times. 

Think of your day-of wedding coordinator as the professional—and much more experienced—version of that friend who volunteered to "run" things on your wedding day (which isn't always the best idea ). Typically, their responsibilities include directing vendors to their proper places, managing the wedding decor setup and breakdown, and making sure that the day is running as on-schedule as possible . This type of wedding planner is the most popular, with 37% of couples opting to hire a day-of wedding coordinator. Many wedding venues offer day-of coordination as part of their rental packages.  

Wedding weekend coordinator

Think of this vendor as a combination between a day-of and a month-of wedding planner. If you're having a wedding with multiple days of festivities and a  large number of guests to keep track of, a wedding weekend coordinator is essential to help everything run smoothly. Although only 4% of couples hire this type of planner, they'll be the driving force behind your actual wedding day and can also assist with responsibilities such as greeting guests and organizing non-wedding activities—for example, your rehearsal dinner or morning-after brunch. 

Destination wedding coordinator

A destination wedding coordinator is crucial for couples planning a wedding from afar. When you and your fiancé(e) can’t readily visit your wedding location, it’s helpful to have a trustworthy professional there in your place, or someone who is very familiar with planning weddings in your destination . A destination wedding coordinator can help you scout for venues, meet with vendors, and get a firsthand account of everything on your behalf when you can’t be there in person. They’ll also inform you of important, regional-specific information you might not know about, such as weather patterns, local happenings, travel tips, and regional customs.

Blue Sparrow Events

Vendor scouting and referrals

What else does a wedding planner do—aside from creating your wedding day timeline and responding to all those emails you sent during one of your late-night frenzies? Many event planning companies will provide couples with professional opinions and advice, even if you aren’t hiring them full-time. The planners can review your wedding contracts , join you on venue walk-throughs, or provide referrals to other vendors. Event planners have vast network of industry contacts, from local wedding florists to rental companies, and this is a great opportunity to get connected to some of the best in the biz!

Á la carte wedding planner

No two weddings are exactly alike, which is why some planners allow clients to create their own à la carte services list and pass on anything they don’t need. Creating a custom planning package can be a great option if you're  on a limited budget but still want professional guidance in some areas.

What about event designers or event stylists?

Not to be confused with wedding planners, event designers and event stylists are professionals that will help you exclusively with the aesthetics of your wedding . This ranges from tasks such as choosing a color palette  and creating beautiful tablescapes, to finding the perfect decor rentals and bringing your vision of a  cocktail lounge area to life. Event stylists and wedding planners tend to work hand-in-hand on a regular basis, which means that many planners have developed an excellent eye for design, but your planner may also want to collaborate with a stylist to take your big day to the next level.

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The 8 Best Wedding Websites of 2024

Your guests will think you're a digital wizard when they see your website

business plan for wedding planner services

We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation. Learn more .

In today's world, it is nearly impossible to plan a wedding without the help of a website. Wedding websites in many ways have stolen the spotlight from planners, as every aspect of the special occasion can be carefully managed by you at any time from the comfort of your home or the palm of your hand.

Wedding websites allow you to build your website using a predesigned template, which can be customized by color, font, and layout based on your desired theme. Once you've got the layout of your website down, you can match digital and print invites to your site's theme, manage guest lists and RSVPs, create itineraries, set up a registry or cash fund, and add hotel, restaurant, or sight-seeing recommendations near your venue. While some wedding websites have a monthly or annual fee for their services, most are free to use.

As online wedding planning has grown in popularity over the years, so has the number of wedding websites. Whether you're a novice who needs step-by-step help with planning or a detail-oriented, soon-to-be newlywed, here are the best wedding websites that will help you curate a cohesive, personal, and memorable wedding experience.

Best Wedding Websites

Best overall: joy, best for wedding planning: the knot, best for matching invitations: minted, best wedding registry: zola.com, best for rsvps: riley & grey, best design options: bliss & bone, best for multilingual weddings: wedsites, best online tools: weddingwire.

Website customization includes advanced CSS coding.

RSVP tracking gives real-time updates.

There's a detail-oriented mobile app.

There are limited template and customization options.

From its selection of polished design themes to free planning tools, Joy ranked number one on this list as the best wedding website. From the beginning, Joy offers a premium website-building experience by giving you hundreds of templates to choose from, with themes that include botanical, classy, rustic, and floral. Templates are completely customizable, and if you want to add your own flair, the site's advanced CSS customization tool is there to help you modify all your website's details. In addition to Joy's design options, you also have access to a helpful set of organizational services.

For starters, you can easily match save-the-dates and invites to your website theme, which is available in digital and print formats. From there, you can personalize your website with a handy Q&A/FAQ section, build a schedule for important dates, and help guests with travel accommodations. RSVP tracking automatically updates based on guest information, and guest lists can be modified at any time. In terms of gifts, Joy makes linking your registry a breeze, and you can organize your wish list items, like kitchen, bed and bath, home, etc. One of the stellar features of the site is the option to collaborate on design and event specifics with your partner, friend, or family member without sharing passwords.

Price: Free | Custom Domain? Yes ($20) | Wedding Invites? Yes, digital and print

The Knot offers extensive wedding planning tools.

They have a user-friendly vendor marketplace.

You can match the paper suite to your website theme.

Website customization is limited on mobile app.

It's not ideal for smaller-scale weddings.

While The Knot has solid wedding website designs, it stands out for its noteworthy and extensive set of wedding planning tools. Like its competitors, the site allows you to customize your website from hundreds of templates to fit your specific theme and style, and a custom domain costs an additional $20. The templates, which can be matched to your paper suite, range from classic to floral and even include styles designed by Vera Wang. Website design is secondary to The Knot's comprehensive planning tools, which include a budgeter, interactive checklist, RVSP management system, registry, and vendor marketplace.

Planning your wedding can be done on your desktop or from the convenient companion app. With the site's budgeter, you can manage your wedding expenses and get insider tips for extra help. The interactive wedding checklist also allows you to modify and update your schedule, while the RSVP system effortlessly imports guests from your contact list or spreadsheet. Along with guest RSVPs, you can track gift purchases from your registry, and even manage communications with desired vendors through The Knot's vendor marketplace. Given its range of services, the site's wedding website builder is ideal for those planning a large wedding event.

You can build a cohesive wedding theme with matching invites.

They offer discounts on wedding stationery with your website.

A style quiz helps you find your perfect theme.

Extra site customization costs $15.

The RSVP system is not as robust as competitors.

Minted is an expert in delivering quality invitations to customers ready to say "I do." While invitations are Minted's bread and butter, the site also has an easy-to-use wedding website builder that can match your desired theme to all of your wedding stationery like invitations, save-the-dates, and thank-you cards. The site's designs are specifically created by independent artists, and templates are categorized by season, location themes (beach or city-specific), design themes (geometric, rustic, etc.), and even heritage. Building a website is simple with the site's style quiz, and once you've found the right theme, you can get discounted matching stationery.

Along with the beautiful selection of template themes, Minted's guest manager tool allows you to collect guest information from your contact list, emails contacts for you, and gathers address information for invitations. For $15, you can make a custom URL and add extra site pages, great for photo galleries and videos. If you need help along the way, the site offers a 30-minute complimentary appointment with a concierge or a $49 paid appointment that includes an automatic custom URL upgrade.

Price: Free | Custom Domain? Yes ($15) | Wedding Invites? Yes, digital and print

This registry partners with over 1,000 popular brands.

You can integrate your registry with your website.

You can control when your registry gifts ship.

There is a 2.5 percent fee for cash gifts.

Gifts outside your Zola registry must be added manually.

Zola.com originally launched as a registry site but has since grown to include services like wedding websites, invitations, and planning. The website is completely free to use but will cost you $15 for custom domains. You can start your website process by choosing from Zola.com's many themes, which include bohemian, water, vintage, elegant, and more. Once you pick a theme, there are over 600 customizable options, like color, text, and layout, to personalize your website. From there, you can utilize the site's many planning tools, like the guest list manager, invitation maker, and vendor marketplace to make your process a breeze.

What sets Zola.com apart from competitors, though, is its comprehensive registry. For all of your registry wants and needs, the site partners with over 1,000 brands like KitchenAid, Le Creuset, Crate & Barrel, SONOS, Lenox, YETI, and more. Creating your registry is simple and can be done right on the Zola.com website; and as you build your list of desired gifts, you also get access to exclusive Zola curated collections. The registry is user-friendly for guests as well, as the site does not link out when a product is bought. One of Zola.com's greatest features is the option to control when you want registry gifts shipped — gifts can be shipped now, later, or even converted to credit. Though there is a 2.5 percent fee for cash gifts, guests can save 20 percent on items left on your registry after your wedding day. Plus, shipping and returns are free.

They offer a personalized, fun RSVP management system.

There are guest-oriented information sections.

It's a mobile-friendly wedding website.

Music is not supported on the site.

It costs $35 a month.

Unlike other wedding websites, Riley & Grey creates a fun, interactive way to collect guest information and manage RSVPs with its unique tracking system for $35 a month or $240 for the year. The website template designs are created by graphic designers from brands like The New York Times and Marie Claire , and can match digital and print invitations. You have the option to adjust the colors and fonts in each template, but you first have to sign up with an email to view all the designs.

Though Riley & Grey offers premium website designs, it will wow you with its guest management system. The RSVP tracking system features a Mad-Lib-style questionnaire that transforms answering necessary questions into a lighthearted, engaging activity. Guests can fill in info like name and address, then answer questions with a drop-down bar to indicate food choices, song recommendations, and plus ones. Outside of the standard RSVP questionnaire, you can customize guest access to events and add or remove questions specific to your theme, destination, or event as well. For a complete guest-oriented experience, Riley & Grey has the option to include personalized restaurant, bar, and shopping recommendations in an elegantly displayed section on your website. Plus, the site's mobile-friendly wedding website means that no guest has to download an app to access your event information.

Price: $35/month or $240/year | Custom Domain? Yes, included with paid plan | Wedding Invites? Yes, digital and print

They offer a large assortment of elegant template designs.

There's an option to create your own monogram and logo.

You can build your own website from scratch.

There are limited planning tools available.

There's no free option.

Bliss & Bone offers a luxurious website-building experience for those focused on aesthetics. The site's $15-a-month standard plan and $21-a-month premium plan include a sleek assortment of website templates that provide you with access to thousands of design options, including a variety of colors and font choices to customize your site to your specific preferences. For the tech-savvy user, the site also gives you the choice to ditch a predesigned template and build your website from scratch. In both scenarios, you can also personalize pages and posts by adding your own photos, graphics, videos, and art. A unique feature of Bliss & Bone is its option to create your own logo or monogram, which can match your website as well as wedding products like invitations, save-the-dates, and more.

Outside of its design capabilities, the site provides a few wedding planning tools to streamline your planning experience, although they are not as comprehensive as competitors. Bliss & Bone's RSVP tool helps you manage and track guest information and gives you the ability to add events, meal choices and dietary requirements, custom questions, and contact forms. In addition to the RSVP management system, the site additionally offers foreign language support, password protection, and email analytics. Though the site's services are not free, you can test the waters with a seven-day free trial.

Price: $15/month standard plan; $21/month premium plan | Custom Domain? Yes, included in plan | Wedding Invites? Yes, digital

You can translate your wedding websites into multiple languages.

Invitation and RSVP translation is available.

They offer comprehensive planning tools with paid options.

There is a small pool of design templates.

Access to planning tools is limited to paid options.

A wedding is an event that should be enjoyed by people from around the world who speak multiple languages, and WedSites makes the process of building a website and creating invitations seamless for multilingual weddings. Wedsites has a lot of free offerings, like a wedding website with free hosting and access to template designs, but the site's extensive and noteworthy features are only available with its two paid options — the $99 standard plan includes a guest list database and RSVP tracking, but the $199 pro plan has the most services.

With all tiers, you can choose from over 30 predesigned templates, which can be customized by color, font, accents, etc. Along with the design options, Wedsites' pro plan not only offers event planning tools, which include a checklist, budget calculator, seating chart builder, and vendor payment reminders, but it also simplifies translating your website with easy navigation tools. As you build your website, you can switch its language according to the country or countries your guests are traveling from with the click of a button. The multilingual services don't stop there; in addition to the website language switcher, you can also assign preferred languages to guests and translate digital invites and RSVPs. The best part? There is no limit to the number of languages you can translate to.

Price: Free; $99 standard plan; $199 pro plan | Custom Domain? Yes, included in plan | Wedding Invites? Yes, digital

You'll get free communication, budget, and planning tools.

There are 100+ design templates to choose from.

The companion app is convenient for event management.

Invitation design is separate from website building.

A custom URL costs $24.

When it comes to free wedding websites, it doesn't get any better than WeddingWire . The site has extensive planning tools that help guide you through every step of your wedding journey. Building a website with WeddingWire is free, though you can opt to get a custom domain for $24. With over 100 custom templates to choose from, you can modify your website theme, color style, font, header and footer, and more to your liking. The site does not match your website to invites or stationary, though, but this small letdown is outshined by the number of free planning tools it offers.

If you need help with finding a vendor or managing your seating chart, WeddingWire has a tool for that too. The site's interactive checklist tool builds a schedule for any events surrounding your wedding, which you can edit along the way. For anything involving your guests, the guest list manager imports contacts and updates RSVPs as reservations are made or canceled, and even syncs your list to a floor plan to build a seating chart. Tracking your budget is easy with the WeddingWire budgeting tool, which estimates category costs based on the budget you provide, and tracks services you've paid for. While you have to manually add accommodations like travel and local to-dos, WeddingWire does give you the option to unlock special hotel rates for guests.

Price: Free | Custom Domain? Yes ($24) | Wedding Invites? Yes, digital and print

Our Verdict

Joy stole the show as the best wedding website for its variety of design templates, customization options, and planning tools. With over 100 website templates to choose from, Joy gives users a personalized website-building experience, which is only made better by its comprehensive set of organizational services. From the detail-oriented guest management system and RSVP tracking tool to the user-friendly schedule builder and simple registry guide, Joy provides the ultimate all-in-one wedding website for soon-to-be newlyweds.

How We Picked the Best Wedding Websites

To compile this list, our team carefully researched over a dozen wedding websites. The following factors were considered to find the best options on the internet:

  • Planning tools
  • Invitation options
  • Site customization
  • Custom domain availability

Wedding websites that are free or charge a low service fee had a step up on competitors, but we also compared online tools (like RSVP management, budget trackers, vendor marketplaces, etc.), invitation options (digital and print), site customization, and companion mobile apps to determine which services to recommend to readers.

Frequently Asked Questions

Do you have to pay for a wedding website.

Depending on the site you settle on, you may or may not have to pay to make your own wedding website. Many sites have free website builders, which will typically come with free designs and templates, tools, and more. Other sites, like Riley & Grey, require a monthly or yearly payment for website-building services. Custom domains, however, will always need to be purchased even if a wedding website itself offers a free plan.

When should you set up a wedding website?

Generally speaking, it is a good idea to start setting up your wedding website at least six months before your wedding date, though some experts recommend starting as early as nine to 12 months ahead of your special day. Having your website up and running months ahead of your wedding gives your guests enough time to RSVP and plan for the event, which subsequently helps you better plan for the ceremony, reception, and everything else.

How can I make my wedding website unique?

There are endless ways to personalize your wedding website. While many websites have predesigned templates, you can go the extra mile and customize your website by changing the theme colors and fonts, adding sentimental pictures and videos, and posting a timeline of your relationship journey in a heartfelt text post. For the tech-savvy soon-to-be newlyweds, some sites offer CSS customization for advanced site-building.

What is a good wedding URL?

Ideally, you want your wedding website URL to include specifics, like your and your partner's names, a surname, both surnames, and so forth. If you or your partner have common names, the URL you want might not be available. In this case, opt for a nickname or a play on one of your names, include keywords like "wedding" with your first or last names, or add the destination of your wedding with a surname. A good rule of thumb is to keep your URL short and simple (no symbols or intentional misspellings).

When should you share your wedding website?

You should share your wedding website as soon as you have finished adding your desired information and customizing it to your liking. The sooner you can do this, the better, but it should be no later than six months before your wedding date. If you can plan ahead and share your live website nine to 12 months before you say "I do," even better.

Can you have guests RSVP on a wedding website?

Most wedding websites offer a free RSVP management tool with your website. With this type of system, guests can send in contact information like an address, phone number, and email, as well as dietary preferences/restrictions, and names of plus ones. You can view and manage guest information, including reservation decisions, as they input these details on your site.

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Creating A Wedding Planner Business Plan

Starting up as a wedding planner is an exciting prospect for many. Your job will be to help couples organise the wedding day of their dreams, which means a large skillset will be needed to facilitate this. But you don’t actually need any kind of certificate or qualification to set up a wedding planning business, which does make a business plan particularly essential.

In this blog post, we will take a look at what is involved in starting up as a wedding planner and how best to plan to help your business succeed.

The Wedding Planner ‘Job Description’

As you will be running this business as a start-up, there will be no specific job specifications out there for your company. However, knowing the job characteristics and business type will help you to realise how ready you are and what strengths to play to.

On top of dealing with the bride and groom’s requirements, you will need to build relationships and negotiate with a range of suppliers such as photographers, venue owners and florists. Due to this, it pays to have networking experience, good communication skills and confidence.

Logic is a particularly important trait to have. As weddings are so important to people and they are often grand, complex events, things will inevitably go wrong. A supplier may not turn up or the weather may be bad, but as a wedding planner you will have to think logically and always have a plan B.

Whilst no qualifications are needed, some event planning experience would be desirable as well as the experience of an office environment. The event planning experience is obvious, but many people do not realise just how much administrative work is involved in wedding planning. On top of this, the ability to put people at their ease and allow them to trust you will be a vital skill. Furthermore, if you are starting a wedding planning business with no prior experience, you could consider specialist wedding planner training.

Building A Brand and Marketing Your Business

How well you market yourself as a business owner will be such an important factor in your success as a wedding planner. Developing a niche, identifiable brand is how you will stand out from the congested market of competitors. To do this, a lot of hard work is required. An advisable starting point would be to build up a portfolio of partial planning contracts before moving onto full planning services, once you have built up a great reputation as a brand.

Creating and building a good website that has been properly optimized for search engine rankings will drive prospective brides to your business and provide them with positive first impressions. Therefore, it must truly reflect your brand. A sense of style across all marketing platforms is also a necessity as a bride is choosing to trust you and your plans to create a beautiful wedding day. This style can be shown through your business name, logo, colour and font style and imagery. These aspects must all demonstrate your keen attention to detail and love of weddings!

Developing an identifiable voice on social media is also important. As weddings are such personal occasions, prospective clients want to feel as though they can connect with you on a personal level, based on the voice of your social media. This will reinforce your brand’s style and mission and help to secure those crucial first few contracts.

Being active across all relevant social platforms is essential for any business type, but for something as visual as a weddings Pinterest is a great way to expose your planning talents. This visual discovery tool has created great interest amongst brides-to-be, and as a wedding planner you should utilise this.

Ultimately, remembering that people are looking for support on an emotional as well as practical level. This means that your marketing communications need to show that you can help people make their ideas for their big day a reality as well as having experience and expertise to ensure that everything runs smoothly.

Forming A Legal Entity And Insuring Your Business

Establishing as an LLC prevents you from being personally liable if your wedding planning business is sued. There are many business structures to choose from including corporations, LLCs, and DBAs.

Even if you're based at home, you'll need to be properly insured as a business. You’ll need to take out professional indemnity insurance in order to protect your business from a claim if something goes wrong.

Creating A Business Plan

Having a clear plan is essential for success as an entrepreneur. It will help you to understand all that is involved in your start-up and you can map out specific details that are unique to your business to help you begin and grow. A few points to initially consider are:

Who is your target market? What are the ongoing costs? How long it will take you to break even? Where can I source a comprehensive list of suppliers?

Having a business plan can help you feel more prepared and ready to focus on your business. Put plainly, similar to the wedding plan you will create for your clients, your business plan should organize your wedding business, from the suppliers to the finances.

Most people in the UK tend to get married between the months of May and September, when the weather is better, so you will be doing the majority of your actual planning during that time. Between October and April, you should look at how to focus on securing new contracts and work on the logistics of your business.

For any business a business plan is a necessity, but this is particularly true for a wedding planning business, as the amount of work available will change dramatically with the time of year and this will need to be accounted for. This is because wedding planning is a seasonal business, so your earnings are likely to fluctuate, meaning proper financial planning is essential. Do not let this seasonal change put you off, as a key advantage of starting a wedding planner business is the low start-up cost. As you won’t need office space or additional transport to begin with, initial outlay should be very low.

What CBM Do

CBM provides comprehensive business plans tailored to your business. There is more to starting a business than just registering it and throwing yourself in at the deep end. A business plan will ensure that your new business is well planned out, registered properly and legally compliant as well as helping you to ease into everything knowing you are prepared.

As someone interested in becoming a wedding planner, you will surely appreciate the importance of planning. Why would you not feel the same about hiring an expert to create a plan for your business?

If you would like help with putting together your business plan, get in touch today! Contact us online using the form on the right or call 01604 420 420.

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When should I start saving for my wedding?

With the rising costs of a wedding, saving early can prevent a lot of stress down the line.

Fox News' Guy Benson and Kat Timpf weigh in on reports engaged couples are using Chat GPT to write their wedding vows on 'Kennedy.'

Using AI to write your wedding vows is 'disgusting': Kat Timpf

Fox News' Guy Benson and Kat Timpf weigh in on reports engaged couples are using Chat GPT to write their wedding vows on 'Kennedy.'

Rising wedding costs have caused many people to think about when the right time is to start saving. 

There are many factors that play into wedding expenses, and each couple's situation is going to be a little bit different. 

While it may seem silly to start saving before you get engaged, it's not a bad idea, according to experts.


Check out these smart and helpful tips. 

Newlyweds hold piggybank

A wedding is an expensive event. Sometimes, the cost of the single day is equivalent to the down payment on a home. Since the cost of saying "I do" is so high, saving early is more important than ever. (  / iStock)

  • What is the average cost of a wedding?
  • Who pays for a wedding?
  • When should I start saving for a wedding?

1. What is the average cost of a wedding?

Over the past few years, there has been a steady increase in wedding costs. 

While there are tons of little factors that can change your overall cost, there are major ones that are going to impact it the most. 

Where you get married, the number of guests you have and the time of year/day of the week you have your wedding can all drastically change the cost. 

The average cost of a wedding is $33,000, according to Zola.

Wedding ring

The average cost of tying the knot has increased over the past couple of years. According to Zola, the average cost in 2024 is $33,000. (iStock / iStock)

The most expensive state to get married in is Rhode Island, where the average cost of a wedding is a whopping $49,000. 

Of course, these are estimates, and couples find ways to cut costs and tie the knot for much less. 

2. Who pays for a wedding?

Traditionally, most of the wedding bill has fallen on the shoulders of the bride's family. 

Even though that was common practice, it's not so much anymore. 

Today, the bride's family paying for the wedding on its own is pretty rare. 


Many couples take on the bulk of wedding expenses themselves. 

If families do get involved in paying for a wedding in some capacity, the bill is typically pretty evenly split between the parents of the bride and groom. 

Now that couples are commonly taking on a portion of wedding bills on their own, it's more important than ever to be strategic about saving. 

3. When should I start saving for a wedding?

If you are simply looking at numbers, it's easy to see that saving up for a wedding can take many years. 

Couple goes over wedding planning folder or book.

Wedding planning is easier when you already have money put aside and ready to go. (iStock / iStock)

Many people wait until their engagement to start seriously saving for a wedding. 

While there is nothing necessarily wrong with this approach, you may find it challenging to come up with the funds in time. 

Let's say you get engaged and want to start saving in a year's time for your wedding. If you are going with the average wedding cost of $33,000 as a baseline, you would have to put aside $2,750 every month to have that money saved up in a year. 

Of course, that assumes you don't have any money saved otherwise. If you have $10,000 put away that you want to designate for your wedding, that number is still quite high, but drops to about $1,916 each month. 


Again, this implies that you are paying for 100% of the wedding on your own, without the help of your future spouse or either of your families. 

Often, when couples are getting engaged, they have a lot of other expenses coming, like the potential purchase of a house. The financially sound option is not to empty out your savings, or take out a loan for a wedding, even though some do. 

If the sound of emptying your savings account for a wedding or having to take out a loan makes you queasy, your best bet is to open a savings account specifically for your wedding. 


You can open this account at a time that feels right for you. Maybe you're in a relationship, and you see an engagement coming in the near future. Maybe you're already engaged and want to have a long engagement to give yourselves time to save as much as possible. 

Maybe you are completely single, but know that you want to get married someday.

 All of these are acceptable reasons to open a savings account for your wedding. 

Groom puts wedding band on bride's finger.

When it comes to saving for a wedding, the earlier you start putting money aside, the less stress you'll be under later. (  / iStock)

While it may seem silly to save before an engagement, or even before a partner comes along, the earlier you save, the less you have to put aside each month, and the more time you have to reach your goal. 


When you start saving for a wedding, you don't by any means have to have an exact budget laid out. Figure out how much you are comfortable putting aside each month, and set up automatic payments to be added to the account. 

Also, remember that when wedding planning does begin, you do not have to spend every penny you put aside. 

If you end up being under budget, you can always find something else to put that extra money toward. 

For more Lifestyle articles, visit www.foxbusiness.com/lifestyle .

business plan for wedding planner services

I'm a HENRY financial planner who makes $125,000. Here's how I manage my money — and the mistakes I see others making.

  • Georgia Lord, a financial planner making $125,000, says she's a HENRY — high earner, not rich yet.
  • Lord's financial goals include early retirement, travel, a wedding, and a larger New York City apartment.
  • She warns HENRYs against investing without knowledge and recommends financial planning for everyone.

Insider Today

This as-told-to essay is based on a conversation with Georgia Lord, a 27-year-old certified financial planner in New York City who considers herself a HENRY — high earner, not rich yet. It has been edited for length and clarity.

I studied finance and started my career in Brisbane, Australia.

When I was 22, I moved to New York to join Morningstar in the credit-ratings division. I pivoted to financial planning for a Canadian Fintech called Wealthsimple a year later.

I discovered that I love financial planning and working one-on-one with clients. Last year, I got my certified-financial-planning license .

I now make a comfortable living, but I consider myself a HENRY and have a way to go before I hit my goals.

I make 6 figures but don't feel wealthy

I earn a base salary of $125,000 and manage to live in New York City by being frugal. I love a bargain or a sale. I save for certain things I want, and I'm good at it because it's my job. I'd feel like a hypocrite if I didn't do what I told others to do.

I save on my Broadway tickets by entering into the lottery. I splurge on some things — I spend around $600 monthly on dining out. I also travel a lot, so I automate a certain amount of money every month for travel.

I lived with roommates for four years, and I've lived with my boyfriend for the last year. We split the rent more favorably to me since he makes quite a lot more, so I contribute $1,500 per month. That's also been helpful for managing my finances.

I have a few financial goals

One of my financial goals is to save up for the professional designations available in my field since they can be expensive.

I want to retire early , and I want to keep prioritizing saving for travel and visiting my home in Australia, which is not cheap.

I'm also saving for a wedding and improving cash flow to move into a larger apartment.

To reach my savings goals, I automate at least 20% of my paycheck every two weeks and deposit it in a high-yield savings account . I use Wealthfront, but I also like Ally, Capital One 360, and Betterment. I preach that to all of my clients who are HENRYs : Automate your savings for big goals.

There's not a number in mind that I'm looking to reach to feel rich, but I will feel successful if I can achieve my goals without sacrificing my lifestyle in the process. Being in a great financial position today and in the future is what I consider rich.

I see HENRYs making one big mistake

Because the market did well in 2023 , I've noticed HENRYs (both in my personal life and those I see as clients) wanting to throw money into it without thinking about how they will fund other goals, like a down payment for a house.

Not only is it harder to access funds once they're invested, but there can also be financial benefits to other strategies. For example, some stock-market returns might've been 3% last year, but some high-yield savings accounts have a return of 4.5%.

I still invest in the market, but I do so strategically. I have a 401(k) , Roth IRA , Traditional IRA , brokerage account with Betterment, and a brokerage account in Australia. I mostly invest in exchange-traded funds — I'm not a stock picker and love the diversity that ETFs provide.

It can be difficult to figure out how to divide your money and where to put it, so I recommend HENRYs work with a financial planner . We're not just for the rich — I've worked with clients in many different financial situations, and all can benefit.

Even if you're not ready for a financial planner, take the time to think through what your goals are and what you want to spend your money on. That's just as important as putting $100 into the stock market every week.

business plan for wedding planner services

Watch: A financial planner reveals an important money lesson young people can learn from the rich

business plan for wedding planner services

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  1. Wedding Planner Services Sample Proposal

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    A wedding planner business plan is a formal written document that describes your company's business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members.

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