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How to Write a Business Exit Plan

Create a profitable plan from the start

All good business planning documents have a clear business exit plan that outlines your most likely exit strategy from day one.

It may seem odd to develop a business exit plan this soon, to anticipate the day you'll leave your business, but potential investors will want to know your long-term plans. Your exit plans need to be clear in your mind because they will dictate how you operate the company.

For example, if you plan to get listed on the stock market, you’ll want to follow certain accounting regulations from day one that'd otherwise be non-essential and potentially cost prohibitive if your ambitions are to quickly sell the company to a more established competitor in your industry. If you plan to pass the business to your children, you’ll need to start training them at a certain point and get them invested in the company from an early age.

Here’s a look at some of the available strategies for entrepreneurs who want to build a business exit plan into their early planning process:

Long-Term Involvement

  • Let It Run Dry: This can work especially well in small businesses like sole proprietorships . In the years before you plan to exit, increase your personal salary and pay yourself bonuses. Make sure you are on track to settle any remaining debt, and then you can simply close the doors and liquidate any remaining assets. With the larger income, naturally, comes a larger tax liability, but this business exit plan is one of the easiest to execute.
  • Sell Your Shares: This works particularly well in partnerships such as law and medical practices. When you are ready to retire, you can sell your equity to the existing partners, or to a new employee who is eligible for partnership. You leave the firm cleanly, plus you gain the earnings from the sale.
  • Liquidate: Sell everything at market value and use the revenue to pay off any remaining debt. It is a simple approach, but also likely to reap the least revenue as a business exit plan. Since you are simply matching your assets with buyers, you probably will be eager to sell and therefore at a disadvantage when negotiating.

Short-Term Involvement

  • Go Public: The dot-com boom and bust reminded everyone of the potential hazards of the stock market. While you may be sitting on the next Google, IPOs take much time to prepare and can cost anywhere from several hundred thousand to several million dollars, depending on the exchange and the size of the offering. However, the costs can often be covered by intermediate funding rounds. Keep in mind, that the likelihood of your company ever going public is very low, as you'll likely need to reach into the tens of millions of dollars in annual revenue before you're an attractive IPO candidate.
  • Merge: Sometimes, two businesses can create more value as one company. If you believe such an opportunity exists for your firm as a business exit plan, then a merger may be your ticket. If you’re looking to leave entirely, then the merger would likely call for the head of the other involved company to stay on and take over your company's activities. If you don’t want to relinquish all involvement, consider staying on in an advisory role.
  • Be Acquired: Other companies might want to acquire your business and keep its value for themselves. Make sure the offered sale price meshes with your business valuation. You may even seek to cultivate potential acquirers by courting companies you think would benefit from such a deal. If you choose your acquirer wisely, the value of your business can far exceed what you might otherwise earn in a sale.
  • Sell: Selling outright can also allow for an easy exit. If you wish, you can take the money from the sale and sever yourself from the company. You may also negotiate for equity in the buying company, allowing you to earn dividends afterward — it is in your interest to ensure your firm is a good fit for the buyer and therefore more likely to prosper.

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Exit plans are necessary to secure a business owner’s financial future, but many don’t think to establish one until they’re ready to leave.

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An exit strategy is an important consideration for business owners, but it’s often overlooked until significant changes are necessary. Without planning an exit strategy that informs business direction, entrepreneurs risk limiting their future options. To ensure the best for your business, plan your exit strategy before it’s time to leave.

What is an exit strategy?

An exit strategy is often thought of as the way to end a business — which it can be — but in best practice, it’s a plan that moves a business toward long-term goals and allows a smooth transition to a new phase, whether that involves re-imagining business direction or leadership, keeping financially sustainable or pivoting for challenges.

A fully formed exit strategy takes all business stakeholders, finances and operations into account and details all actions necessary to sell or close. Exit strategies vary by business type and size, but strong plans recognize the true value of a business and provide a foundation for future goals and new direction.

If a business is doing well, an exit strategy should maximize profits; and if it is struggling, an exit strategy should minimize losses. Having a good exit strategy in practice will ensure business value is not undermined, providing more opportunities to optimize business outcomes.

[Read more: What Is a Business Valuation and How Do You Calculate It? ]

Benefits of an exit strategy

Planning a complete exit strategy well before its execution does more than prepare for unexpected circumstances; it builds purposeful business practices and focuses on goals.

Even though a plan may not be used for years or decades, developing one benefits business owners in the following ways:

  • Making business decisions with direction . With the next stage of your business in mind, you will be more likely to set goals with strategic decisions that make progress toward your anticipated business outcomes.
  • Remaining committed to the value of your business . Developing an exit strategy requires an in-depth analysis of finances. This gives a measurable value to inform the best selling situation for your business.
  • Making your business more attractive to buyers . Potential buyers will place value in businesses with planned exit strategies because it demonstrates a commitment to business vision and goals.
  • Guaranteeing a smooth transition . Exit strategies detail all roles within a business and how responsibilities contribute to operations. With every employee and stakeholder well-informed, transitions will be clear and expected.
  • Seeing through business — and personal — goals after exit . Executing an exit strategy that’s right for your business’s value and potential can prevent unwanted consequences of exit, like bankruptcy.

Because leaving your business can be emotional and overwhelming, planning a proper exit strategy requires diligence in time and care.

Weighing your options: closing vs. selling

There are two strategies to consider for your exit plan.

Sell to a new owner

Selling your business to a trusted buyer, such as a current employee or family member, is an easy way to transition out of the day-to-day operations of your business. Ideally, the buyer will already share your passion and continue your legacy.

In a typical seller financing agreement, the seller will allow the buyer to pay for the business over time. This is a win-win for both parties, because:

  • The seller will continue to make money while the buyer can start running the show without a huge upfront investment;
  • The seller may also remain involved as a mentor to the buyer, to guide the overall business direction; and
  • The transition for your employees and customers will be a smooth one since the buyer likely already has a stake in the business.

However, there are downsides to selling your business to someone you know. Your relationship with the buyer may tempt you to compromise on value and sell the business for less than what it’s worth. Passing the business to a relative can also potentially cause familial tensions that spill into the workplace.

Instead, you may choose to target a larger company to acquire your business. This approach often means making more money, especially when there is a strong strategic fit between you and your target.

The challenge with this option is the merging of two cultures and systems, which often causes imbalance and the potential that some or many of your current employees may be laid off in the transition.

[Read more: 5 Things to Know When Selling Your Small Business ]

Liquidate and close the business

It’s hard to shut down the business you worked so hard to build, but it may be the best option to repay investors and still make money.

Liquidating your business over time, also known as a “lifestyle business,” works by paying yourself until your business funds run dry and then closing up shop.

The benefit of this method is that you will still get a paycheck to maintain your lifestyle. However, you will probably upset your investors (and employees). This method also stunts your business’s growth, making it less valuable on the market should you change your mind and decide to sell.

The second option is to close up shop and sell assets as quickly as possible. While this method is simple and can happen very quickly, the money you make only comes from the assets you are able to sell. These may include real estate, inventory and equipment. Additionally, if you have any creditors, the money you generate must pay them before you can pay yourself.

Whichever way you decide to liquidate, before closing your business for good, these important steps must be taken:

  • File your business dissolution documents.
  • Cancel all business expenses that you no longer need, like registrations, licenses and your business name.
  • Make sure your employee payment during closing is in compliance with federal and state labor laws.
  • File final taxes for your business and keep tax records for the legally advised amount of time, typically three to seven years.

Steps to developing your exit plan

To plan an exit strategy that provides maximum value for your business, consider the six following steps:

  • Prepare your finances . The first step to developing an exit plan is to prepare an accurate account of your finances, both personally and professionally. Having a sound understanding of expenses, assets and business performance will help you seek out and negotiate for an offer that’s aligned with your business’s real value.
  • Consider your options . Once you have a complete picture of your finances, consider several different exit strategies to determine your best option. What you choose depends on how you envision your life after your exit — and how your business fits into it (or doesn’t). If you have trouble making a decision, it may be helpful to speak with your business lawyer or a financial professional.
  • Speak with your investors . Approach your investors and stakeholders to share your intent to exit the business. Create a strategy that advises the investors on how they will be repaid. A detailed understanding of your finances will be useful for this, since investors will look for evidence to support your plans.
  • Choose new leadership . Once you’ve decided to exit your business, start transferring some of your responsibilities to new leadership while you finalize your plans. If you already have documented operations in practice in your business strategy, transitioning new responsibilities to others will be less challenging.
  • Tell your employees . When your succession plans are in place, share the news with your employees and be prepared to answer their questions. Be empathetic and transparent.
  • Inform your customers . Finally, tell your clients and customers. If your business will continue with a new owner, introduce them to your clients. If you are closing your business for good, give your customers alternative options.

The best exit strategy for your business is the one that best fits your goals and expectations. If you want your legacy to continue after you leave, selling it to an employee, customer or family member is your best bet. Alternatively, if your goal is to exit quickly while receiving the best purchase price, targeting an acquisition or liquidating the company are the optimal routes to consider.

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Business Exit Strategy Planning

Written by Dave Lavinsky

Growthink.com Exit Strategy Planning

This guide to planning your exit strategy is the result of Growthink’s 20+ years of experience helping companies develop successful exit plans.

The guide starts by explaining what a business exit strategy is. It then explains the types of exit strategies available to your business.

It then discusses the key takeaways to successful exit strategy planning. In this section, we spend a significant amount of time going through the 20 ways to maximize the value of your company to realize a successful exit.

Finally, this guide provides helpful tips regarding how to create an exit strategy business plan for your organization.

What is a Business Exit Strategy?

A business exit strategy is a plan that an owner or executive creates and follows to liquidate their stake in a business, ideally at a substantial profit.

A successful business exit strategy requires careful planning and should be periodically revised to best reflect the current business conditions.

Types of Common Exit Strategies

To ultimately build an effective exit plan it’s important to understand the ways you can exit a business and which type of exit aligns with your business goals and values.

For example, if your end goal is generating money and personal wealth, then selling your business to a competitor or a private equity group might be a viable exit plan. However, if you are more attached to your business’ legacy and wish to see it operational even after your exit, then selling to current skilled employees or family member succession planning might be business exit strategies worth exploring.

Below are the six core types of exit strategies, organized into two core categories: Selling Your Business and Other Business Exit Strategies.

Selling Your Business

There are three main audiences to consider when selling your business: another business, a financial group, and employees. When evaluating the sale, gauge the attractiveness of your business from the perspective of potential buyers or other investors.

A solid reputation, customer base, and track record of growth are some factors that make a business appealing to buyers. Other factors could include strong cash flow, patented intellectual property, or niche expertise. Note that these factors are discussed in the “Keys to Successful Exit Strategy Planning” section later in this guide.

Another Business (or a Strategic Buyer) : Businesses acquire other businesses for a variety of reasons. From a buyer’s perspective, a strategic acquisition is often the quickest way to grow and/or diversify a business. It is also a surefire way to eliminate competition. For these reasons, valuations in strategic acquisitions are often highest. The drawback to this path is that most companies do not have an active mandate to acquire another business. A business owner may first need to be convinced of the idea of an acquisition exit strategy generally before entertaining the specific opportunity to purchase your business. He or she may then need to obtain financing to complete a transaction. Both of these elements can slow your exit process.

Therefore, when exploring this path it is important to plan ahead and identify firms that could be potential acquirers by keeping up with transaction activity in the same industry. Keep a lookout for firms that are actively buying other businesses and position your business in a way that appeals most to them. This will maximize your chances of receiving an enviable acquisition offer from a larger business that is prepared to buy.

Financial Buyer : A financial buyer refers to an individual or group, like a private equity firm, who is primarily interested in the cash flows your business can generate post-acquisition. Financial buyers’ sole activity is the buying and selling of businesses, so these buyers are prepared to efficiently and effectively evaluate a business and have capital in place to quickly execute a transaction. Given their valuation approach and goal of future cash flows, financial buyers are typically looking for relatively high historical operating profits ($3 million at a minimum). Typically private equity groups value a company based largely, if not exclusively, on a multiple of past operating profits. These multiples may or may not take into consideration the growth opportunities you see for your business and so you may not see the same valuation as a strategic buyer.

Your Employees : Selling the business to employees is another business exit strategy to consider. The advantage of this employee or management buyout strategy is that you are transitioning to people who are well-versed in the business and have a vested interest to see it thrive. If you are structured as a corporation, you can create an Employee Stock Option Plan (ESOP), which allows employees to vest ownership in your business. When you are ready to exit, the larger business then purchases your shares from you and redistributes them to the remaining employees. A similar option is establishing a worker-owned cooperative. In this scenario, employees invest personal capital into shares of the cooperative. For this to work, it is essential that you foster a participatory culture in your organization and be mentally prepared to stay on until the transition is complete.

Other Business Exit Strategies

If you do not plan to sell your business, the following are other exit strategies to consider.

Family Succession : This business exit strategy involves transferring the mantle of leadership to the next generation in your family. This common exit strategy is popular with owners who wish to see their legacy continue. The advantages of family succession include the ability to choose a successor of your choice and groom them. It also allows for the sole business owner to remain involved. The success of this exit strategy often hinges on the personal attributes and professional skills of the new successor. Their commitment to the family business and the quality of their relationships with other employees are also critical factors.

Asset Sale : This business exit strategy involves shutting down the entire business and selling some or all its assets. For this exit strategy to be profitable the business needs to have certain value-adding assets it can sell, such as land, building(s), or equipment.

Compared to a stock sale, asset sales typically involve limited negotiations. You also do not have to worry about the transfer and transition of the business ownership. The negative obviously is the loss of the business you built.

Taking Your Business Public : Another company exit strategy you may consider is an Initial Public Offering (IPO). We mention this last since it’s only relevant to a tiny portion of companies. An IPO involves selling your business in public markets like the New York Stock Exchange (NYSE). IPOs receive wide media coverage but are not very common. This is because they are very expensive and laborious to undertake. Every IPO requires thorough financial, operational, and staffing reports among others which can be very costly to produce. Incurring such costs is not feasible for small to medium-sized businesses; hence this exit strategy is not practical for many organizations. If you do manage an IPO then the pros are instant popularity as IPOs are usually quite a hyped event. You might even get lucky and have your business valued highly on the stock market leading to your stock value appreciating exponentially.

What’s the Best Exit Strategy?

There is no single best or preferred exit strategy. The ideal choice for your business depends on your unique circumstances.

Your Business Goals : You need to assess how ready you are to give up control of the business and when you want to exit. This is a personal decision but consider this: if you have been running the business solo or with a very small team, then an initial public offering (IPO) or selling to a larger business may not be the best option.

Your Business Size and Structure : Another key consideration is your company size and structure. If you are a small business, then an asset sale or family member succession might be the more feasible option for you. On the other hand, if you are a corporation with tens or hundreds of employees, then going public is a more viable option.

Your Business Age and Stage : The next thing you need to consider is your company’s age and stage. If your business is young and growing, then you might want to consider an IPO as your exit strategy. However, if your business is in its maturity stage or even in decline, then an asset sale or family succession might be more suitable.

The Bottom Line

No one can tell you what the best exit strategy is for your business. The key is to weigh all the options and make a decision that aligns with your personal and professional goals for a successful future.

Keys to Successful Exit Strategy Planning

The key to successful business exit planning involves just two steps: 1) determining how strategic or financial buyers will value your business, and 2) maximizing that value.

Determining How Your Business Will/Might Be Valued

As discussed above, if you seek a financial buyer, they will value your business based on your company’s financials, cash flow, and future growth prospects.

Strategic buyers, which nearly always pay more money than financial buyers, and thus should generally be your focus, will value your business differently.

The best way to identify how they will value your business is to:

  • Research acquisitions in your market (via trade journals, Google searches, etc.)
  • Determine exactly what metrics will you be primarily valued on? Ideally in your searches, you will see what attributes were mentioned in articles discussing the acquisitions. Did they mention the acquired company’s revenues, # of subscribers/customers, market share, EBITDA? Whatever metrics are mentioned will be key-value drives.
  • Identify factors multiple strategic buyers would value, such as new products, a distribution network, intellectual property (IP), unique location(s), financial savings, better systems/processes, permits, etc. These factors are discussed in more detail in the next section.

Maximize the Value of Your Business

To help in your business exit planning, we have identified 20 ways to build and maximize the value of your business. Each of these concepts is discussed in detail below.

1. Build Synergistic Value

Synergistic value is when you and an acquiring company together have more value than the two separate companies.

So how might you create synergy? Perhaps your products or services could be sold to the acquiring company’s large customer base?

For example, maybe the acquiring business sells parts to bicycle stores and you have a new part that is also sold to bicycle stores. But perhaps they sell to 5,000 bicycle stores and you only sell to 500.

By getting your part into the additional 4,500 stores, they may be able to increase your sales tenfold. That’s huge synergy.

There are many other areas of potential synergy. Perhaps you have a unique core competency that can be leveraged by the acquiring business. Maybe you’re an incredible Internet marketer and the company that wants to acquire you is not great at internet marketing. And by leveraging your unique marketing skills they could dramatically grow their business.

So think through the synergy fit. Think through what companies might want to buy you at some point and what synergistic value you could bring to that organization.

2. Diversify & Lock Down Your Customer Base

The next thing you can do to maximize the value of your business is to diversify and lock down your customer base.

There’s a threat to your company’s value when you have a concentrated customer base, which is few customers or customers representing 5%, 10%, or more of your sales. That is risky because if one of your bigger customers or multiple big customers leave, your sales and profits could drop precipitously.

Another big risk is when customers have personal relations with the owner because you (the owner) would be lost after the acquisition. Or if customers have personal relationships that are too strong with a salesperson and that salesperson leaves your business and the customer leaves us with them.

So what are the solutions to these threats?

First, diversify your customer base. You need to be thinking about diversifying your customer base so that you don’t have the risk of a big customer or more leaving.

Secondly, if possible, secure contractual sale agreements such as long-term contracts and licenses to ensure ongoing sales from customers. The idea here (and lowest risk to buyers) is contractually recurring revenues.

3. Diversify Vendors

The third thing you want to do to maximize the value of your business is to diversify your vendors. Consider what would happen if a key vendor raises its prices or goes out of business. Would your business be in trouble?

Acquirers are going to ask what happens if something happens to one of your vendors. Likewise, you need to be asking this question of your business right now.

So what are the solutions?

Finding and using multiple vendors. Importantly, you’re probably not going to generate more revenue tomorrow because you spend hours looking for multiple vendors. But it’s going to make your business stronger. It’s going to remove risk from your business and make it more valuable to acquirers.

4. Put “Successor” Clauses in Customer (and Partner, Vendor/Supplier, etc.) Contracts

The next way to maximize your value is to put successor clauses in your customer, partner, and vendor contracts.

Successor clauses ensure that your key contracts survive significant changes in ownership so the buyer receives full value from them. Many contracts become void if your business transfers ownership and you obviously don’t want that. So when you sign contracts with customers, vendors, partners, etc., make sure you have clauses that the contract survives the acquisition of your company. If not, this could significantly reduce the value of your business.

5. Bolster Your Senior Management Team

The next way to maximize the value of your business is to bolster your senior management. You need to make sure your business can run without you because then there’s less risk to the buyer.

Doing this also means that you might need to stay with the business for less time after you sell it. To bolster your senior team, and make sure that you’ve hired and trained quality people that can run the business for you.

6. Bolster Your Middle Management Team

The next thing to boost value is to bolster your middle management team. Once again, you need more trained people so the business can run without you. This lessens the risk to a buyer.

Having trained middle management will help ensure a smooth transition to the new owner. There’s always going to be a transition period where you’re integrating your business with the acquirers. The more trained staff you have makes it much easier for the acquirer to buy your business and have the business run as usual from the get-go.

7. Build Management Team Solidarity

The next value-building strategy is to build management team solidarity on a day-to-day basis. To succeed with the day-to-day business operations, your team must have the same business vision and financial goals as you.

During the sales process to an acquirer, the same holds true. This is because buyers will interview your team members individually during the due diligence phase to make sure there is a cohesive vision/direction among your key employees.

8. Improve the Quality of Your Team

Will acquiring your team add significant value to the buyer? How unique is your team? And do you have unique talents?

As you can imagine from these questions, your team can add a lot of value to your company.

To begin, if your team has unique technical capabilities, great customer service people, etc., it could have great value to an acquirer. Likewise, it’s extremely valuable if your team have a track record or ability to do things really well on an ongoing basis, such as:

  • Conduct R&D to come up with new products
  • Bring new products to market
  • Provide exceptional customer service

So, think about what your team is great at, and work to make them even better.

9. Build Brand Value

The next way to maximize the value of your company is to build your brand. The value of your brand and your reputation can be considerable. A well-known brand results in recognition which often equals sales for the foreseeable future.

So building your brand gives you a lot of recognition, which has a lot of value. Building your brand also gives you trust. This is why a lot of brands are acquired.

So think about the value of your brand. How can you build your brand to make it more well-known?

10. Build Intellectual Property

Intellectual Property (IP) can provide significant value. IP includes your patents, processes, copyrights, trademarks and service marks, and trade secrets.

Sometimes your IP value can represent the entire purchase price of your business.

Think about intellectual property and how you use that IP to create real value for your company. And ideally how it can provide even more value to an acquirer.

11. Improve Your Culture

The next way to build value is through your culture.

Zappos is a great example of a company that built a great culture. And as a result, Amazon acquired it for over a billion dollars.

So you think about how you can build a great company culture that allows you to build a solid company and be acquired for a lot of money. Importantly, Zappos’ culture became a threat to Amazon and Amazon purchased the company because of this threat.

So consider this question: can your culture positively “infect” the culture of an acquirer?

It’s one thing to build a great culture but think about if you can create a great culture that when acquired, is so great and strong that you can “infect” the larger company that buys you with it. That’s a great way to build value.

12. Build Back-Office Infrastructure

You can also build value through your back-office infrastructure.

Your back-office infrastructure includes all the departments that support your revenue-generating areas, such as IT, human resources, accounting, legal, etc. A solid back-office ensures your business continues to run smoothly without you and after an acquisition.

This is really important to financial buyers because financial buyers want to see your business grow as a standalone business. They’re looking to acquire your business, grow it for four to eight years, and then sell it.

A strong back-office infrastructure can also be important for strategic buyers. They will care if you have a strategic or competitive advantage in any of these back-office areas. If not, they’re going to dissolve or integrate your back office into their own departments.

13. Build Revenues, Subscribers/Customers &/or EBITDA

Building revenue streams, subscribers, customers, and/or EBITDA is an obvious way to really build value in your company.

Subscribers and customers are assets that are highly valued and bring future sales and maximize profits.

And revenue and EBITDA are key financial measures that show your success and can be used to estimate the price at which acquirers might purchase your company.

14. Acquire Great Locations

Another way to maximize your value. Is by making sure your location(s) is/are very strong.

By locking up the right locations, you can add a lot of value to your organization.

For example, Rosetta Stone has kiosk lease agreements at airports throughout the world. That’s really valuable…if an acquirer wanted to buy Rosetta Stone, they would instantly gain visibility in airports throughout the world.

Likewise, when FedEx purchased Kinko’s, it instantly gained hundreds of well-placed retail locations.

15. Build Your Distribution Network

Another way to maximize value is through your distribution network.

Distributors, resellers, and/or affiliates are individuals and organizations that sell their products and services for you. That’s a huge asset that can maximize your revenues and profits, and which could do the same for your acquirer.

So, the question to ask yourself is: what can you do to gain a large distribution network that will increase your revenues and make you a more attractive acquisition target?

16. Improve Your Product/Service Portfolio

The next way to really build value in your business is to focus on your product and service portfolio.

Think about the products and services you currently offer. Are they unique? Can they be leveraged by an acquirer? Do they represent a threat to an acquirer’s business?

Think about what new products and or services you can build to develop value. More products generally equal more revenues, more customers, more intellectual property, and less vulnerability.

The more products you have, the more you could cross-sell your current customers, upsell them, and the less vulnerable you’d be to a competitor who launches a similar product to yours.

17. Show Financial Savings

The next way to maximize value is through financial savings. Do you have economies of scale in certain areas? Do you do things so often that you’re able to get your costs down on a per-unit basis? If so, such cost savings could be valuable to an acquirer.

18. Create Systems & Processes

Likewise, do you have any processes, systems and ways and ways of doing business that save money? These will all be valuable to your current business and to acquirers.

Likewise, systems and processes can add tremendous value to your business right away. And quality systems and processes are valuable assets. They allow you to perform with precision and consistency. They allow you to perform at lower costs and gain efficiencies and allows you to quickly and easily train and integrate new team members.

So focus on building quality systems and processes.

19. Create a Great Website

Your website can also be a source of value maximization too.

Not only might your website, based on your brand, attract visitors. But, if you’ve invested in SEO or search engine optimization, you might organically rank for many keywords. If your site is SEO optimized, an acquirer might be able to use it to rank for additional keywords that have significant value to them.

So it’s worth building a great website and optimizing it for search engines.

20. Achieving Government Hurdles

Achieving/overcoming government hurdles can add significant value to your business. Getting permits, zoning approval licenses, regulatory approvals, and certifications can be extremely valuable in the short-term to your business, but also really valuable to an acquirer.

Doubling the Value of Your Company

Doing everything listed above can exponentially increase the value of your business. In addition, you can literally double the value/purchase price of your company by expertly executing the sales transaction:

  • Presentation : how you position your company and support your valuation
  • Professional sales process : getting more buyers, revealing information at the right times, etc.
  • Negotiating and closing skills : getting the right deal done

Creating Your Exit Strategy Business Plan

The process of creating your exit strategy business plan includes the following:

1. Create a List of Potential Acquirers

If you are interested in being acquired at some point in the future, identify companies you think would be ideal.

2. Determine How You Will/Might Be Valued

Go through the 20 value maximization concepts presented above and identify which of them would be most valuable to each potential acquirer.

3. Create Your Strategic Plan

In your strategic plan, identify each of the ways you will build value (e.g., develop new systems).

Document the timeline for creating each new asset along with the financial requirements and the staff members who will lead each initiative.

How Growthink Can Help

These concepts should help you think about how your brand can be more valuable to potential acquirers. The goal is not only to attract them but also to convert casual visitors into sales. Achieving these goals will make it easier for you to get out of the rat race and finally achieve success as an entrepreneur or business owner. If this all sounds complicated and overwhelming, we’re here to help!

You can get started today on your exit strategy using our Ultimate Business Plan Template to help you create a business plan if you are seeking funding. If you don’t need outside funding to execute your exit plan, use our Ultimate Strategic Plan Template .

Our team of experts is also ready to help! At Growthink, we specialize in helping entrepreneurs grow their businesses through expert advice on business models, business plans & strategy, financial planning, and exit strategy and valuation services. Contact us today to learn more.  

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Business Exit Strategy: Definition, Examples, Best Types

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and behavioral finance. Adam received his master's in economics from The New School for Social Research and his Ph.D. from the University of Wisconsin-Madison in sociology. He is a CFA charterholder as well as holding FINRA Series 7, 55 & 63 licenses. He currently researches and teaches economic sociology and the social studies of finance at the Hebrew University in Jerusalem.

business plan exit strategy example

What Is a Business Exit Strategy?

A business exit strategy is an entrepreneur's strategic plan to sell his or her ownership in a company to investors or another company. An exit strategy gives a business owner a way to reduce or liquidate his stake in a business and, if the business is successful, make a substantial profit. If the business is not successful, an exit strategy (or "exit plan") enables the entrepreneur to limit losses. An exit strategy may also be used by an investor such as a venture capitalist in order to plan for a cash-out of an investment.

Business exit strategies should not be confused with trading exit strategies used in securities markets.

Key Takeaways

  • A business exit strategy is a plan that a founder or owner of a business makes to sell their company, or share in a company, to other investors or other firms.
  • Initial public offerings (IPOs), strategic acquisitions, and management buyouts are among the more common exit strategies an owner might pursue.
  • If the business is making money, an exit strategy lets the owner of the business cut their stake or completely get out of the business while making a profit.
  • If the business is struggling, implementing an exit strategy or "exit plan" can allow the entrepreneur to limit losses.

Understanding Business Exit Strategy

Ideally, an entrepreneur will develop an exit strategy in their initial business plan before actually going into business. The choice of exit plan can influence business development decisions. Common types of exit strategies include initial public offerings (IPO) , strategic acquisitions , and management buyouts (MBO) . Which exit strategy an entrepreneur chooses depends on many factors, such as how much control or involvement (if any) they want to retain in the business, whether they want the company to be run in the same way after their departure, or whether they're willing to see it shift, provided they are paid well to sign off.

A strategic acquisition, for example, will relieve the founder of his or her ownership responsibilities, but will also mean the founder is giving up control. IPOs are often seen as the holy grail of exit strategies since they often bring along the greatest prestige and highest payoff. On the other hand, bankruptcy is seen as the least desirable way to exit a business.

A key aspect of an exit strategy is business valuation , and there are specialists that can help business owners (and buyers) examine a company's financials to determine a fair value. There are also transition managers whose role is to assist sellers with their business exit strategies.

Business Exit Strategy and Liquidity

Different business exit strategies also offer business owners different levels of liquidity . Selling ownership through a strategic acquisition, for example, can offer the greatest amount of liquidity in the shortest time frame, depending on how the acquisition is structured. The appeal of a given exit strategy will depend on market conditions, as well; for example, an IPO may not be the best exit strategy during a recession, and a management buyout may not be attractive to a buyer when interest rates are high.

While an IPO will almost always be a lucrative prospect for company founders and seed investors, these shares can be extremely volatile and risky for ordinary investors who will be buying their shares from the early investors.

Business Exit Strategy: Which Is Best?

The best type of exit strategy also depends on business type and size. A partner in a medical office might benefit by selling to one of the other existing partners, while a sole proprietor’s ideal exit strategy might simply be to make as much money as possible, then close down the business. If the company has multiple founders, or if there are substantial shareholders in addition to the founders, these other parties’ interests must be factored into the choice of an exit strategy as well.

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Exit Strategies - All You Need to Know about Business Exit Planning

business plan exit strategy example

Kison Patel is the Founder and CEO of DealRoom, a Chicago-based diligence management software that uses Agile principles to innovate and modernize the finance industry. As a former M&A advisor with over a decade of experience, Kison developed DealRoom after seeing first hand a number of deep-seated, industry-wide structural issues and inefficiencies.

business plan exit strategy example

The question, “What is your exit plan?” tends to draw blank expressions when asked to business owners.

A survey of business owners conducted by the Exit Planning Institute shows that a startling 2 out of 10 businesses that are listed for sale eventually close a transaction, and of these, around a half end up closing only after significant concessions have been made by the seller.

Business owners need to think about exit planning before searching for potential buyers. The tools provided by DealRoom can be a valuable asset to any business owner looking to develop an exit strategy.

By working with a team of professional advisors, accountants, lawyers, and brokers, you can ensure the right documents are in place for a business exit whenever the time comes.

In this article, we talk about creating a business exit plan and how to make one for your business.

What is a Business Exit Strategy?

A business exit strategy outlines the steps that a business owner needs to take to generate maximum value from selling their company. A well-designed business exit strategy should be flexible enough to allow for unforeseen contingencies and account for the fact that business owners don’t always decide on their own terms when to exit. By creating a strategy in advance, owners can ensure that they can at least maximize value in the event of an unplanned exit from the business.

What is a Business Exit Strategy?

Investor exit strategy

An investor exit strategy is similar to that of a business exit strategy. However, investors look for a financial return on their exit from a company, so bequeathing is never one of the options considered. An investor will often have a list of potential acquirers in mind, as well as a timeframe, as soon as their investment is made. In this type of scenario, there is often an exit multiple in mind (i.e. a multiple of EBITDA or a multiple of the original investment made in the business).

Venture capital exit strategy

Another business exit strategy option is a venture capital exit strategy. As our article on venture capital outlines, if a company is venture funded then consider that your investor will have a pre-planned exit. As an early stage company, this is a natural part of taking investments. Usually, with a VC investment, the aim is for an exit after five years, either through an industry sale or an IPO, where they can liquidate their original equity investment.

Motives for Developing Exit Strategies

Technically, it is important for equity owners to have a broad outline of what an exit would look like. For example, the image below represents various motives ranging from financial gain to mitigating environmental risk.

Common Motives for Developing Exit Strategies

Some of the common motives for business exit include the following:

Retirement - Arguably the most common reason of all motives is retirement. Business owners will inevitably retire at some stage, and it’s best that they have an exit strategy in place before doing so.

Investment return - A business exit strategy as part of a wider investment strategy - for example, the VC company planning to go to IPO after five years - makes the exit valuation part a component of the initial investment in the business.

Loss limit -A business exit is ultimately a kind of real option for a business. If the business is hemorrhaging money, the best option may be to exit immediately - ‘cutting your losses’ on the business, a sit was.

Force majeure - Like the examples of Covid-19 and Russia’s invasion of Ukraine, sometimes an investor or owner doesn’t really have a choice: The circumstances dictate that they have to exit.

Types of Exit Strategies

Types of Exit Strategies

Sale to a strategic buyer

Strategic buyers are usually in the same industry as the company whose owner is looking to exit. And in other cases, the buyer can be in an adjacent market looking to compliment their products in an existing market, or expansion of their products into a market.

Sale to a financial buyer

Financial buyers are solely looking for a financial return from their investment in a business and the exit is the primary means of achieving this return. Examples include venture capital and private equity investors.

Initial Public Offering (IPO)

This form of exit, far more common with startups than mature companies, enables company owners to exit by selling their equity to investors in public equity markets.

Management buyout (MBO)

An exit through MBO would occur when the owner sells the company to its current management team, whose familiarity with the business technically should make them the best candidates to achieve value from an acquisition.

Leveraged buyout (LBO)

A leveraged buyout occurs when a buyer takes a loan or debt to purchase another company. The buyer also uses a combination of their assets and the acquired company's assets as collateral. Financial models can be used for multiple scenarios and simulations of when an LBO is an effective choice.

Liquidation

Liquidation can be used by a business owner to exit if they feel like the liquidation would yield cash faster or that the individual assets (i.e. property, plant, and equipment) of the business were more liquid than the business as a going entity.

Exit Strategy for Startups

Startups looking for VC investment can include an exit strategy as part of their initial pitch. It is not mandatory. Sometimes this can work when well, for example, when a startup founder is well versed in the industry and has a credible 5-year forecast.

Startup exit strategies depend on a few different factors:

Market timing

How have IPOs for startups performed in the past 12-18 months? If public markets are showing enthusiasm for companies like the one being pitched, it makes it easier to show how an exit can occur.

Comparable transactions

Similar to IPOs, companies can use comparable transactions (industry or private equity sales) to show investors their route to an exit. The comparable firms should be operating in the same or close to the same competitive space.

How to Put Together a Business Exit Plan

Remember that the purpose of the plan is to make the new business owner transition as straightforward as possible.

Although the steps which follow are general, nobody knows a business better than its owner, so take whatever steps are necessary to make your business as marketable to potential buyers as possible.

These steps also assume that you, the owner of a business, have weighed up the options elsewhere. Personal finances, family situations, and other career options are beyond the scope of this article.

Rather, the intention of the points below is to ensure that a business will be ready to sell in the fastest possible time at a fair price.

Business exit plan

  • Know the business
  • Ensure that finances are in order
  • Pay off creditors
  • Remove yourself from the business
  • Create a set of standard operating procedures
  • Establish (and train) the management team
  • Draw up a list of potential buyers

1. Know the business

This sounds obvious but a business can lose focus quickly in the aim of diversification, to the extent that it becomes ‘everything to every man.’

This may be useful in the short-term for revenue streams, but just be sure that your business has focus. It will help you find the right buyers when the time comes and to be able to communicate which part of the market your business occupies.

2. Ensure that finances are in order

This should be a priority regardless of any future business plans.

But if you intend to sell your business at short notice, it's best to have a clean, well-maintained set of financial statements going back at least three years.

3. Pay off creditors

The less debt that a business holds on its balance sheet, the more attractive it will be to potential buyers.

A common theme among small business owners in the US is thousands of dollars of credit card debt. This can be a red flag to many buyers and should be paid off as soon as possible.

4. Remove yourself from the business

How important are you to the day-to-day operations? If your business would lose more than 10% of its revenue were you to leave, the answer is “too important.”

If revenues are tied to the owner, buyers are not going to want to buy the business if the owner is going to leave right after.

Although it can be a challenge, seek to minimize your direct impact on the business, in turn making it more marketable.

5. Create a set of standard operating procedures

Closely related to the above point, ensure that your business has a set of standard operating procedures (SOPs), ideally in written form, that would allow any owner to maintain the business in working order merely by following a set of instructions.

6. Establish (and train) the management team

Are the existing managers capable of taking over the business and running it as is? If you leave the business for a vacation and one of your managers calls you several times, the answer to this question may be ‘no’.

They may need more training, or you may need a different set of managers. In either case, having a capable team in place will be valuable whether you decide to exit your business or not.

7. Draw up a list of potential buyers

A list of buyers should be made and refreshed on a reasonably regular basis. Ideally, you would know their criteria for buying a business, but this is not always practical.

Keeping a long list of buyers means that you can reach out to them at short notice if it is  required at some point in the future.

This list is likely to include at least some of your managers or suppliers.

Importance of Exit Strategy

Many owners make the mistake of thinking that a business exit plan means the same thing as a ‘retirement plan’, believing that they can start thinking about putting one together as soon as they hit 55 years of age.

This is an error. Not because your departure is impending, but because it doesn’t give you the flexibility.

Instead of looking at a business exit plan as a retirement plan, rethink it as a divestment option.

An alternative way of thinking about this is, what happens to the business owner that doesn’t have an exit strategy? Think of the value destruction that occurs to the business if something unexpected happens and the owner has to make an unplanned sale, at a discount, in unattractive market circumstances, or even at a time of personal loss.

Instead of thinking about the business exit as something that will happen in the future, rethink it as something that could happen at any moment.

Exercising critical thinking to write a business exit strategy can be exciting as well as enlightening. Thinking of an exit as an end state is not the best approach since this limits businesses to a strict definition. Rather, consider how the process can be supportive of a business' growth strategy. Take these top three considerations:

  • Financial considerations: If the exit strategy has a target revenue number in 5 years then how will the business get there? What financial dashboards are needed to properly run the company? How will expenses be managed so a business does not outspend against earnings?
  • Supply chain considerations: What products will need to be in your catalog to maximize margins? What inventory turns ratio are you aiming for on a monthly basis?
  • People considerations: Who do I hire to grow the company exponentially? What benefits do I offer to attract the best talent but don't cause complications at the exit? How do I write the force majeure so I protect the company and employees?

A business's primary goal is long-term value generation to its customers, itself, and its stakeholders. Having a thoughtful exit strategy shows the maturity of a business's Leadership towards longevity and value creation. There are many facets of the journey from owner motivation to financial strategies.

At DealRoom we help the owners of businesses of all sizes prepare for this eventuality. Our Professional Services team is ready to help businesses think through these details. It is important that an exit strategy be a journey throughout the growth stages.

Talk to us about how our tools can be an asset for you in your exit plan.

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How To Plan a Graceful Business Exit Strategy [Free Consult]

business plan exit strategy example

A business exit strategy is a strategic plan that business owners use to leave or sell the business. Entrepreneurs, investors, venture capitalists, and individuals use a company exit strategy to sell assets for a profit or limit losses. Having an exit strategy business plan helps protect you, your business, and investors.

When starting a business, you probably are not thinking about selling it. But suppose   you decide to leave the company you created. In that case, an exit strategy will enable you to exit the way you want to.   If the business is successful, you will be able to sell it for a profit. However, if the business venture doesn’t perform as expected, you can cut your losses and leave.

On this page, you will learn what a company exit strategy is. You will also find out why small business exit strategy planning is  crucial for any startup   or business venture.

two-business-people-walking-outdoors-300x200

What Is an Exit Strategy in Business?

An exit strategy in business refers to how you plan to transfer ownership of the company when you leave. After investing large sums of money in the new business, an exit plan will help ensure a healthy return on investment. However, exit strategy planning is vital whether the business is successful or not.

Common types of exit strategies include a strategic acquisition , initial public offerings (IPO), management buyouts, and selling to someone you know. Other examples of  exit plans   are mergers, liquidation, or filing for bankruptcy.

Why a Company Exit Strategy Is Necessary

All types of companies  — large and small — need an exit strategy.  Planning to leave a business  doesn’t mean planning for failure. For example, you may start the business with the intention of selling it when you  meet your profit objective . Or an exit strategy is helpful for when you plan to retire.

What about small businesses? Small business exit planning is crucial if you want to secure financing. Along with a business plan, your exit plan will give investors and creditors the confidence that their money is protected. If the business fails, the exit strategy will explain how you plan to limit their losses.

Having an exit strategy business plan is also helpful to ensure a smooth transition. For example, leaving a business that you helped establish can be a stressful time. Emotions can easily affect judgment. So, a strategic exit plan can help you make tough decisions and protect your finances.

There is another reason it’s wise to have a company exit strategy. Knowing the circumstances that cause you to leave the company helps you focus early throughout the business venture. For example, knowing the conditions for leaving can help set goals, make plans, and manage assets wisely. In addition, the exit strategy can  help ensure long-term growth   with a specific objective in mind.

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What to Consider for Small Business Exit Strategy Planning

Business exit strategy options depend on the type of company and objective. However, there are several critical elements in every exit strategy.

  • Exit strategy objectives   — It’s a good idea for any new business owner to consider individual goals. For example, you may want to have a specific return on investment or leave a legacy. Knowing your objectives helps to prioritize goals to  sell the business for a substantial profit .
  • Exit strategy timeline   — Having a time frame when you intend to leave or sell the business is vital in a company exit strategy. When you know how long you plan to be part of the business, you can plan accordingly.
  • Intentions for the business   — Include in the exit strategy what you intend to happen to the business. You may want to liquidate it after you leave, merge with another company, or leave it to a family member.
  • Market conditions   — Another factor to consider is conditions in the industry that could dictate the timing of the sale. For example, if there are many potential buyers, you could implement your strategy to sell for the highest price.

It’s a good idea to revisit your exit strategy business plan every so often. For example, maybe initially, you planned to merge your company with a larger one. However, your son now wants to buy the business from you. If you decide to sell to a family member instead of merging, update your

accordingly.

5 Exit Strategy Examples

Now we will look in detail at some common exit strategies to see which one may suit your company or small business. For each of these strategies, you will also see the pros and cons.

1. Acquisition Exit Strategy

Selling ownership of the company   is one of the most common exit strategies. An acquisition exit strategy means that you give up the right to run your business. In many cases, you could sell your business for a higher price than it’s worth, especially if you sell to a competitor.

There are a few reasons why acquisition is not an exit strategy for all business owners. First, you may not be ready to let go of the business entirely. Second, you may have to sign a noncompete agreement when selling to a competitor, meaning you can’t start a new business in the same industry.

Pros:   You can make a clean break from the business and sell it for a significant profit.

Cons:   The process can be time-consuming, and your business may cease to exist in its present form.

2. Merger Exit Strategy

An excellent small business exit strategy is to merge it with a larger company. This   type of exit strategy usually increases the value of your business . When merging your business, you typically remain part of the new company—either as an owner or manager. Usually, mergers take place with businesses in the same industry. The result is that your  business grows   in size and becomes more profitable.

Pros:   Your business can increase in value, and you could take on a new role in the merged company.

Cons:   Not the best exit plan if you want to retire or cut ties with the business.

3. Sell the Business to a Friend, Family Member, or Partner

If you want to create a legacy, then selling to someone you know is an excellent way to exit a business. For example, you could have plans to transition the company to your son or daughter or another relative. Other options to sell the business could be to a business colleague, partner, or arrange for an employee buyout.

Pros:   You can groom your successor to take on the role of owner to ensure a successful transition. Additionally, you could continue in an advisory role.

Cons:   There may not be a suitable person to leave the business to. Also, transitioning the business to a family member or friend can cause stress and even jeopardize the relationship.

4. Business Exit Strategy by Initial Public Offering (IPO)

One way to increase the value of a successful business is through an initial public offering—also referred to as “going public.” This type of exit strategy involves selling shares of stock. With this transition, you give up some or all control of the business to stockholders. However, an IPO requires time and a significant amount of money; therefore, it’s unsuitable for a quick exit strategy.

Pros:   An IPO can substantially increase the value of your business and boost brand awareness.

Cons:   Not usually suitable for small business exit strategy planning. It is also costly, involves scrutiny from shareholders, and requires meeting certain conditions.

5. Liquidation as a Company Exit Strategy

Liquidating your business is a choice many entrepreneurs make if they want to end the business operation completely. Liquidation involves selling the assets, paying off creditors and investors if you still owe money. After the liquidation, your business ceases to exist, and you have no ties to it. In most cases, liquidation is the fastest and simplest exit strategy in a business plan.

Liquidating a business can be a choice if you use the company to finance your lifestyle. You take the funds out rather than reinvesting them back into the business.

Pros:   There are fewer negotiations to leave the business, and you never need to worry about it again.

Cons:   The business ceases to exist, and you could damage relationships with employees, investors, and clients.

Which Exit Strategy Business Plan Is Best?

The best exit strategy for your business depends on several factors. The two most important things to think about are what is best for you and what is best for your business.

Here are some helpful tips on coming up with the best exit strategy for your needs:

  • Involvement   — Think about how much you want to be involved in your business in the future. Do you want to cut ties with the company but ensure that the business continues to operate? In that case, a merger or acquisition could be the best idea. Or do you want to keep your current position? If so, then maybe an IPO is best.
  • Liquidity needs   — It’s vital to know what your future financial needs will be. An acquisition will give an immediate payout. However, a merger could mean you continue to have a role in the day-to-day operations.
  • Business valuation   — Before putting your business up for sale, it’s vital to ensure it’s in an excellent financial position to maximize profits. It’s always best to speak to a professional business consultant to determine the optimal time to sell.

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An exit strategy is an essential part of your business plan. From the very start of your business venture, you should know how you plan to leave it.

At Cunningham and Associates, we are here to help you achieve your business goals.

Our expert team of consultants has expertise in helping business owners develop profitable exit strategy business plans., related blog posts.

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How to Create an Exit Strategy Plan

business plan exit strategy example

In order to capture and share the critical information regarding your exit plan in an organized and easy-to-reference format, I recommend an approach like the one used by the increasingly popular business model canvas (BMC). 

The BMC is a lean startup template. It depicts in a simple, yet highly informative visual layout the nine essential building blocks of a business model: customer segments , value propositions, channels , customer relationships , revenue streams, key resources, key activities, key partnerships and cost structure. This brings us to what I call the exit strategy canvas (ESC) as a template for your exit plan. 

The main goal of the ESC is to document the essential building blocks of your exit strategy and create a shared language for communicating and iterating on your exit plan. I recommend that you lay out the ESC on one page to focus on what is absolutely critical and essential. 

I recommend that you include the following essential building blocks in your ESC.

6 Essential Building Blocks of an Exist Strategy

  • Success definition : What would a successful exit look like? 
  • Core hypotheses : What do you have to believe to be true for a successful exit to happen? 
  • Strategic opportunities : What are key areas for value creation through partnerships? 
  • Key acquirers : Who are your potential acquirers, and what are your selection criteria? 
  • Risks and challenges : What can jeopardize a successful sale to an acquirer? 
  • Key mitigants : What can you do to improve your chances of a successful sale? 

Success Definition 

The entire exit strategy is worthless unless it is crystal clear to all involved what specific outcome an exit is intended to achieve. Once everyone understands the destination, then they can support the journey. 

For many entrepreneurs, a successful exit is one that ensures the survival of their startup. And this survival is all about the continuation of what lies at the heart of a startup’s core values and what the founding team considers to be a part of their personal legacy. That may consist of taking its products from a regional offering to the national or global level, creating new distribution channels, or enabling new features that can make it appealing to wholly new customer segments.

As you consider breathing life into your dream scenario, make sure your definition of success answers the following: 

  • How would an exit best manifest the values of your startup? 
  • How could an exit best promote the mission of your startup? 
  • What would be the ideal time frame for an exit transaction? 

Core Hypotheses 

The next task is to make explicit what you would have to believe to be true for that outcome to manifest. Explicitly stating your assumptions helps you and other team members to discuss and gain clarity about what are the necessary conditions for success, and use them to gauge your future progress. 

For example, if a successful exit for you would entail providing growth opportunities for your employees, then at the time of the acquisition you have to believe that your employees have sufficient skills and expertise of value to an acquirer. Thus, stating the hypothesis allows you and your team to reflect on whether this holds true for the current state of affairs, and if not, what you can do to make that a reality going forward. 

To adopt a more quantitative approach, especially if your definition of success has a valuation threshold, you need to investigate and make explicit what it would take to justify your valuation goal based on either other comparable transactions or public market valuation benchmarks. Your desired valuation will likely necessitate achieving a certain set of financial (e.g., revenues, margin, profitability profile, or unit economics) or user (e.g., customer size, growth rate) metrics. A specific valuation goal makes it much more efficient for you to screen and filter acquisition opportunities as they arise. 

More Built in Book Excerpts Why Salesforce’s Biggest Customer Hated Our Product

Strategic Opportunities 

In its simplest form, strategic opportunities are the key areas for value creation with your acquirer. They are the areas of complementarity between your strengths and those of the acquirer. 

As such, to identify areas of strategic opportunity you have to start with a good sense of the strengths and weaknesses of your startup. Then, you need to consider the strengths and weaknesses of potential acquirers and how your strengths can fill in the missing piece for their weaknesses and vice versa. This is what is referred to as “synergy.” 

Exit strategy plan exit path book cover

If you have a prohibitively high cost of customer acquisition that prevents you from profitably growing and acquiring new customers at scale, you would have a strategic opportunity to partner with a company that has already figured out a way to acquire those customers at scale profitably but is looking for additional products to sell to those customers. 

Think of companies in your ecosystem for whom you could fill a strategic need, such as adding revenue, adding profits, staving off a competitive threat, accelerating time to market for a product or service, or improving their market share. 

As you enter into discussions with potential strategic partners, you will want to validate and revise your assumptions around areas of synergy and strategic opportunities and be on the lookout to uncover new areas to add to your list. 

Enjoying the Excerpt? Check Out the Book! Exit Path: How to Win the Startup End Game

Key Acquirers 

This is your wish list of potential acquirers. It will also serve as the list of potential strategic partners whom you will be building a business relationship with over the course of the coming months and years. Be as aspirational as possible. You are not looking for who could be an acquirer of your startup today; instead, you are looking for whom you would be thrilled to join forces with long-term. 

For most cases, you could simply state the category or type of company. For a startup serving small businesses, you could refer to “domain registrars,” “website creation platforms,” “e-commerce tool providers” as potential acquirers. 

Keep in mind that at this stage your goal is to provide directional guidance as to what are critically important criteria for assessing strategic partners and what the universe of those potential partners looks like. 

Risks and Challenges 

When considering your exit path, there are in general three types of risks that most businesses have to contend with: execution risk, market risk, and competitive risk.  

Execution Risk

Execution risk is a reflection of your core competencies, external relationships, reputation, and capitalization structure, all of which can make or break a successful exit. Weakness in your core competencies (such as an inability to manage the mergers and acquisitions process effectively, leadership gaps or a lack of a scalable business model) can stop many acquirers in their tracks. That is why building a strong business is table stakes for a successful exit.

Another often-overlooked risk factor in selling one’s startup is its capitalization structure: you increase your exit risk as you raise more money at higher valuations as well as when you grant voting rights to financial and strategic investors , as it reduces the founding team’s control and increases the possibility for others to block a transaction. It’s important that you understand the implication of those increasingly lofty valuations which at some point may render you “too expensive” for many acquirers. 

More on Startups 4 Strategies for Growing a Company Without VC Funding

Market Risk 

As those of us who have tried to sell a company during a market crash know, market risk is always around the corner, and changes in macroeconomic conditions can very much impact the appetite of potential acquirers without forewarning. Because market risk is always present, the more desperate you are to sell, the higher the impact of market risk will be on your startup, so it is ideal not to time a potential exit around a time when you think you will be running out of cash. 

Competitive Risk 

No matter how unique your startup’s offering is, there is always competition in the market. And thus there exists the competitive risk that your ideal potential acquirers snatch up your competitor instead. Be sure to identify and list your largest competitive threats as an important strategic reminder for your organization. 

Key Mitigants 

For each risk and challenge you identify, call out a clear and specific set of mitigants. 

Mitigating execution risks and competitive risks will generally involve building the requisite capabilities and creating strong relationships with your potential acquirers. The best way to mitigate against market risks, in my opinion, is to increase your operating runway so that you can live through short-term market fluctuations. 

Remember that the ESC is a tool intended to efficiently capture and communicate your exit plan. As you create your ESC, feel free to customize it to your own needs, modifying what is captured in each block or adding new blocks that you may find to be particularly well-suited for your startup’s unique set of values, challenges, and opportunities.

Excerpted from the book  Exit Path: How to Win the Startup End Game by Touraj Parang, pages 44-53. Copyright  © 2022 by Touraj Parang. Published by  McGraw Hill, August 2022.

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Business Exit Plan & Strategy Checklist | A Complete Guide

Jacob Orosz headshot

Executive Summary It’s not enough to merely hand over the keys at the closing. You need a strategy. An exit strategy. An exit strategy, as the term implies, is a plan to assist you in exiting your business. All exit plans will vary, but they all contain common elements. The three common elements that all business exit strategies should contain are: A valuation of your company.  The process of valuing your company involves three steps, the first being an assessment of the current value of your business. Once this value is calculated, you should plan how to both preserve and increase that value. Your exit options.  After you have determined a range of values for your company and developed plans for preserving and increasing this value, you can begin exploring your potential exit options. These can be broken down into inside, outside, and involuntary exit options. Your team.  Finally, you should form a team to help you prepare and execute your exit plan. Your team can consist of an M&A advisor, attorney, accountant, financial planner, and business coach. If you are considering selling your business in the near future, planning for the sale is imperative if you want to maximize the price and ensure a successful transaction. This article will give you a solid understanding of these elements and how you can put them together to orchestrate a smooth exit from your business.

Business Exit Plan Strategy Component #1: Valuation

Your exit strategy should begin with a  valuation, or appraisal,  of your company. The process of valuing your company involves three steps, the first being an assessment of the current value of your business. Once this value is calculated, you should then plan how to both preserve and increase the value of your business.

Let’s explore each of these components — assess, preserve, increase — in more depth.

Assess the Value

The first step in any exit plan is to assess the current value of your business.

Here are questions to address before beginning a valuation of your company:

  • Who  will value your company?
  • What methods  will that person use to value your company?
  • What form  will the valuation take?

Who:  Ideally,  whoever values your company should have real-world experience buying and selling companies , whether through business brokerage, M&A, or investment banking experience. They should also have experience selling companies comparable to yours in size and complexity. Specific industry experience related to your business is helpful, but not essential, in our opinion. There are loads of professionals out there who possess the academic qualifications to appraise your business but who have never sold a company in their lives. These individuals can include  accountants or CPAs,  your financial advisor, or business appraisers. It is essential that your appraiser have real-world M&A experience. Without hands-on experience buying and selling companies comparable to yours, an appraiser will be unprepared to address the myriad nuances of the report or field the dozens of questions that will arise after preparing the valuation.

Action Step:  Ask whoever is valuing your business how many companies they have sold and what percentage of their professional practice is devoted to buying and selling businesses versus other activities.

What Methods:  Most business appraisers perform business valuations for legal purposes such as divorce, bankruptcy, tax planning, and so forth. These types of appraisals differ from an appraisal prepared for the purpose of selling your business.  The methods used are different , and the values will altogether be different as well. By hiring someone who has real-world experience selling businesses, as opposed to theoretical knowledge regarding buying and selling businesses, you will work with someone who will know how to perform an appraisal that will stand the test of buyers in the real world.

Form:  Your M&A business valuation can take one of two forms:

  • Verbal Opinion of Value:  This typically involves the professional spending several hours reviewing your financial statements and business, then verbally communicating an opinion of their assessment to you.
  • Written Report:  A written report can take the form of either a “calculation of value” or a “full report.” A calculation of value cannot be used for legal purposes such as divorce, tax planning, or bankruptcy, but for the purpose of selling a business, either type is acceptable.

Is a verbal or written report preferable? It depends. A verbal opinion of value can be quite useful if you are the sole owner and you do not need to have anyone else review the valuation.

The limitations of a verbal opinion of value are:

  • If there are multiple owners, there may be confusion or disagreement regarding an essential element of the valuation. If a disagreement does arise, supporting documentation for each side will be necessary to resolve the disagreement.
  • You will not have a detailed written report to share with other professionals on your team, such as  attorneys , your accountant, financial advisor, and insurance advisor.
  • The lack of such a detailed report makes it difficult to seek a second opinion, as the new appraiser will have to start from scratch, adding time and money to your process.

For the reasons above, we often recommend a written report, particularly if you are not planning to sell your business immediately.

We have been involved in situations in which CPA firms have  valued a business  but had little documentation (one to two pages in many cases) to substantiate the basis of the valuation.

In one example, the CPA firm’s measure of cash flow was not even defined; it was simply listed as “‘cash flow.” This is a misnomer as there are few agreements regarding the technical definition of this term. As a result, any assumption we might have made would have led to a 20% to 25% error at minimum in the valuation of the company. By having a written report in which the appraiser’s assumptions are documented, it is simple to have these assumptions reviewed or discussed.

Note:  When hiring someone to value your company, you are paying for a professional’s opinion but keep in mind that this opinion may differ from a prospective buyer’s opinion.  Some companies have a narrow range of value (perhaps 10% to 20%), while other companies’ valuations can vary wildly based on who the buyer is, often by up to 100% to 200%.  By having a valuation performed, you will be able to understand the wide range of values that your company may attain. As an example, business appraisers’ valuations often contain a final, exact figure, such as $2,638,290. Such precision is misleading in a valuation for the purpose of a sale. We prefer valuations that result in a more realistic price range, such as $2,200,000 to $2,800,000. An experienced M&A professional can explain where you will likely fall within that range and why.

Preserve the Value

Once you have established the range of values for your company, you should develop a plan to “preserve” this value. Note that preserving value is different from increasing value. Preserving value primarily involves preventing a loss in value.

Your plan should contain clear strategies to prevent catastrophic losses in the following categories:

  • Litigation:  Litigation can destroy the value of your company. You and your team should prepare a plan to mitigate the damaging effects of litigation. Have your attorney perform a legal audit of your company to identify any concerns or discrepancies that need to be addressed.
  • Losses you can mitigate through insurance:  Meet with your CPA, attorney, financial advisor, and insurance advisor to discuss potential losses that can be minimized through intelligent insurance planning. Examples include your permanent disability, a fire at your business, a flood, or other natural disasters, and the like.
  • Taxes:  You should also meet with your CPA, attorney, financial advisor, and tax planner to  mitigate potential tax liabilities.

Important:  The particulars of your plan to preserve the value of your company also depend on your exit options, which we will discuss below. Many elements of your exit plan are interdependent. This interdependency increases the complexity of the planning process and underscores the importance of a team when planning your exit.

Only after you have taken steps to  preserve  the value of your company should you begin actively taking steps to  increase  the value of your company.

Increase the Value

There is no simple method or formula  for increasing the value of any business.  This step must be customized for your company.

This plan begins with an in-depth analysis of your company, its risk factors, and its growth opportunities. It is also crucial to determine  who the likely buyer of your business will be . Your broker or M&A advisor will be able to advise you regarding what buyers in the marketplace are looking for.

Here are some steps you can take to increase the value of your business:

  • Avoid excessive customer concentration
  • Avoid excessive employee dependency
  • Avoid excessive supplier dependency
  • Increase  recurring revenue
  • Increase the size of your repeat-customer base
  • Document and streamline operations
  • Build and incentivize your management team
  • Physically tidy up the business
  • Replace worn or old equipment
  • Pay off equipment leases
  • Reduce employee turnover
  • Differentiate your products or services
  • Document your intellectual property
  • Create additional product or service lines
  • Develop repeatable processes that allow your business to scale more quickly
  • Increase  EBITDA or SDE
  • Build barriers to entry

Note:  A professional advisor can help you ascertain and prioritize the best actions for your unique situation to increase the value of your business. Unfortunately, we have seen owners of businesses spend three months to a year on initiatives to increase the value of their business, only to discover that the initiatives they worked on were unlikely to yield any value to a buyer.

Business Exit Strategy Component #2: Exit Options

After you have determined a range of values for your company and developed plans for preserving and increasing this value, you can begin exploring your potential exit options.

Note:  These steps are interdependent. You can’t determine your exit options until you have a baseline valuation for your company, but you can’t prepare a valuation for your business until you have explored your exit options. A professional can help you determine the best order to explore these steps, or if the two components should be explored simultaneously. This is why real-world experience is critical.

All exit options can be broadly categorized into three groups:

  • Inside:  Buyer comes from within your company or family
  • Outside:  Buyer comes from outside of your company or family
  • Involuntary:  Includes involuntary situations such as death, divorce, or disability

Inside Exit Options

Inside options include:

  • Selling to your children or other family members
  • Selling to your business to your employees
  • Selling to a co-owner

Inside exits require a professional who has experience dealing with family businesses, as they often involve emotional elements that must be navigated and addressed discreetly, gracefully, and without bias. Inside exit options also greatly benefit from tax planning because if the money used to buy the company is generated from the business, it may be taxed twice. Lastly, inside exits also tend to realize a much lower valuation than outside exits. Due to these complexities, most business owners avoid inside exits and choose outside options. Fortunately, most M&A advisors specialize in outside exit options.

Outside Exit Options

Outside exit options include:

  • Selling to a private individual
  • Selling to another company or  competitor
  • Selling to a financial buyer, such as a private equity group

Outside exits tend to realize the most value. This is also the area where business brokers, M&A advisors, and investment bankers specialize.

Involuntary Exit Options

Involuntary exits can result from death, disability, or divorce. Your plan should anticipate such occurrences, however unlikely they may seem, and include steps to avoid or mitigate potential adverse effects.

Business Exit Strategy Component #3: Team

Team members.

Finally, you should form a team to help you plan and execute your exit plan. Many of these steps are interdependent — they are not always performed sequentially, and some steps may be performed at the same time. Forming a team will help you navigate the options and the sequence.

Your team should involve the following:

  • M&A Advisor/Investment Banker/Business Broker:  If you are considering an outside exit.
  • Estate planning
  • Financial planning
  • Tax planning, employee incentives, and benefits
  • Family business
  • Accountant/CPA:  Your accountant should have experience in many of the same areas as your attorney, along with audit experience and retirement planning. Again, it is unlikely that your CPA possesses all of the skills you need. If further expertise is needed, the CPA should be able to access the skills you need, either through colleagues at their firm or by referral to another accountant.
  • Financial Planner/Insurance Advisor:  This team member is critical. We were once in the late stages of a sale when the owner suddenly realized that, after deducting taxes, his estimated proceeds from the sale would not be enough to retire on. An experienced financial planner can help with matters like these. They should have estate and business continuity planning experience, as well as experience with benefits and retirement plans.
  • Business Coach:  A business consultant or coach may be necessary to help implement many of the changes needed to increase the value of your business, such as building infrastructure and establishing a strong, cohesive management team. Doing this often requires someone who can point out your blind spots. A coach can help you take these important steps.

Where to find professionals for your team

The best way to find professionals for your team is through referrals from trusted friends and colleagues who have personally worked with the professional in question. Don’t ignore your intuition, however. It’s important that you and your team members have good chemistry.

The Annual Audit

We recommend that you assemble your professional advisors for an annual meeting to perform an audit of your business. The goal of this audit is to prevent and discover problems early on and resolve them. As the saying goes, “An ounce of prevention is worth a pound of cure.”

Your advisors are a valuable source of information. This annual meeting is an opportunity to ensure that they’re all on the same page and that there are no conflicts among your legal, financial, operational, and other plans. An in-person or virtual group meeting enables you to accomplish this quickly and efficiently.

A sample agenda might include a review of the following:

  • Your operating documents
  • New forms of liability your business has assumed
  • Any increase in value in your business and changes that need to be made, such as increases in insurance or tax planning
  • Capital needs
  • Insurance requirements and audit, and review of existing coverages to ensure these are adequate
  • Tax planning — both personal and corporate
  • Estate planning — includes an assessment of your net worth and business value, and any needed adjustments
  • Personal financial planning

If you are contemplating selling your business, creating an exit plan will answer these critical questions:

  • How much is my business worth? To whom?
  • How much can I get for my business? In what market?
  • How much do I need to make from the sale of my business to meet my goals?

Taking the strategic steps discussed in this article — assembling a stellar professional team and optimizing the team’s collective experience — will get you well on your way toward successfully selling your business and turning confidently toward your next adventure.

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Why Every Business Owner Needs an Exit Strategy

Mark Fairlie

Table of Contents

You wrote a business plan to launch your company. To say goodbye to it, you need an exit plan to get the maximum possible return and to limit any future exposure to what happens to the company after your departure. But years of experience teach you that nothing in business is predictable — and that’s why you need two exit plans.

Why every business owner needs an exit strategy

Today, most business brokers and advisors recommend incorporating a thorough exit strategy into your business planning from the very start. While it may seem counterintuitive to plan on starting or buying a business and simultaneously plan how you’re going to sell or remove yourself from it, this is the smartest move you can make in today’s fast-paced economy.

Here are some of the benefits of developing an exit strategy.

Gives you an end goal 

If you don’t know where you’re going, you’ll never know when you get there. An exit strategy helps define what success is for you and provides you with a timetable complete with milestones toward your exit.

Informs strategic decision-making  

Without a plan, it’s easy to get caught up working “for” the business, and resolving day-to-day issues. With a firm end game in mind, you have the vision to work “on” the business instead, planning and executing the strategies you need to achieve the ultimate end goal you’ve set for yourself.

Enhances the value of the business

If you don’t have an exit plan, your business will have some inherent value when you look to change ownership, but this is often the baseline value. With an exit strategy where you have a clear end goal in mind, your business is worth more to potential buyers or investors. You’ve grown it, locked its profitability, trained a strong management team, established a customer base, cemented meaningful supplier relationships and, most importantly, structured the business to operate independently of your personal involvement. That is valuable.

Provides a flexible template 

At some point, you will likely need to make adjustments to your exit strategy. Sometimes, that will be for business reasons. Other times, something unexpected and unwanted like a sudden death, divorce, major health problem or required relocation may force you to change course. It’s easier to revise and tweak a plan that already exists with clear objectives and milestones than to come up with one suddenly to cope with a sudden change.

Having a preexisting strategy makes managing unforeseen events simpler. That’s because you already have a way of making decisions for growth — one that’s got you to where you are. You can strengthen this by involving outside professional advisors like a business broker, attorney and accountant to help you course correct when necessary and to monitor progress against your goals. 

Why you need 2 exit strategies

Creating one exit strategy may seem daunting enough, but to cover your bases, you should craft two different plans: one for a voluntary exit and one for an involuntary exit.

With a voluntary exit strategy, you’ll know the following:

  • When you want to leave:  Maybe it’s in five years, 10 years or when revenue hits $10 million.
  • Who you want to take over the business:  It could be a brand-new owner, your current management or a family member.
  • How much money you want to leave with:  Perhaps you’d like a lump-sum payment, a share of profits every month for the rest of your life or a mixture of both.
  • What to do if you’re approached by a potential buyer:  How will you react if you’re contacted out of the blue? More business owners today are receiving unsolicited buyout offers than in years past.

But things don’t always go the way you expect them to, so you need a plan for that as well. With an involuntary exit strategy, you’ll know what to do in the following situations:

  • You fall ill and you’re not able to work in the way you used to (or at all):  You need to know who’ll take the reins and make decisions and you need to train them now so the business is ready.
  • Your business begins to fail financially:  You need to know which employees and assets you can jettison so you can stay solvent and in business.
  • You burn out and just can’t take it anymore:  If it’s all getting to be too much, you need to look after yourself. Do you hang in there, appoint a successor for day-to-day overall management or look to sell up? A well-defined involuntary exit strategy can lead the way.

The best way to plan for leaving your business for good is to prepare as if you have to leave it involuntarily.  That might sound strange, but the situations that lead to voluntary and involuntary exits have a lot in common. For example, in either scenario, you need to do the following:

  • Train people to run the company in your absence:  If you want to sell up, the person who wants to buy it probably won’t want to run the company day to day. If they know your business is not owner-reliant, this is a massive selling point. Meanwhile, if you fall ill or burn out, it’s a big comfort knowing your staff can keep the business operational so it can continue flourishing.
  • Know which assets and staff to cut to survive:  This is not only a way for you to reduce costs when business is suffering. It’s also a road map for a new owner looking to streamline operations and make more money from their investment.
  • Sell off nonvital assets quickly for cash:  A new owner will want to know they can sell certain assets to offset some of the amount they paid you to take over the business. If you’re managing a crisis and need cash, you need to know which assets you can sell (or refinance) to bring money into your account.

With two exit plans in place, you have more bases covered, and you can carry out strategies that benefit both you and the new ownership.

Don’t think of an exit strategy as something for the short term. It might take five or 10 years for a successful exit strategy to reach its end. This is all about being ready to leave your business on your terms whenever the time comes.

What an exit strategy involves

Developing a well-rounded exit strategy entails the following.

Knowing when you want to leave

For your voluntary exit strategy, set yourself a date in the future by which you want to achieve your ultimate goals. These milestones could be based on metrics like company revenue and profitability. Decide on whether you’ll still proceed with a sale if you’re not successful in hitting those targets.

When you have a fixed date of departure in mind, your approach to running the business changes. You now think long-term as well as short-term because you’ll constantly be looking for ways to not only improve profitability but also build more value in your business to make it as attractive as possible to potential buyers.

Discovering who your most likely buyers are

Try to come up with “buyer personas” — documents that detail the type of person or company that would want to buy your business and why. (These are similar to customer personas , which are developed to identify your ideal customer.) To get your wheels turning, look below at potential buyers for four very different types of businesses.

Think about what specific aspects of your business will be valuable to buyers. Consider how you’ll develop and showcase those assets to increase the appeal and value of your company at the point of exit.

Developing assets that are valuable to other businesses

Sometimes, your company’s real value may be hidden behind your North American Industry Classification System (NAICS) Code. Don’t limit your company’s selloff potential by only considering buyers in your specific field.

Consider this example: You’re an e-commerce retailer and you’ve developed custom software that places your products in prominent search positions on third-party sales platforms. That, of course, would have great value for a purchaser from your sector. But it may have much greater value to a technology company and you could make a lot more money selling or licensing that software than doing a traditional sale to a competitor. Another benefit is that you could sell or license this software to raise cash if your company falls on hard times and needs money quickly. 

Improving performance in your business

Keep finding areas of improvement across your business. If you have developed custom software, as mentioned above, continue to develop it with your own needs in mind first but also consider what other companies would need to make them want to rent from you.

Look at new ways to get more people to your website or your premises every month with each visit costing you less. For instance, consider changing suppliers if you’re offered a similar quality product or service that does the job for a lower price. Ask yourself what you need to do to get that package to your customer in three days instead of four.

Another great way to build value is to do a competitor analysis. Investigate the competition in your market. Where are they doing better than you and how can you match or beat them?

Chasing profitable growth

Be experimental and creative in your advertising and keep tweaking every campaign to find wins like a drop in cost per sale or conversion. If you can prove to a potential buyer that by spending $1 on this campaign, you get $10 in revenue back and that’s been the case for years, that has tremendous value.

Promote deals to customers through  email marketing campaigns  and  short message service messaging and aim to make as much money as you can on each sale. Think of your future buyer when pricing up and chasing new business.

Doing everything you can to keep customers loyal

Don’t use the client email addresses and phone numbers you’ve collected just to move inventory; use them to  grow customer loyalty . 

Let customers know about a new product before it goes live on your website and give them the first opportunity to buy it. Send emails asking repeat clients to recommend you in online reviews. When someone does, give them a shoutout on social media and offer them a present as a thank you.  [Learn the  importance of social media for small businesses .]

Use  customer tracking tools  to work out the annual and lifetime value of each customer. Buyers look for those types of numbers. They also like companies with lots of clients who have given permission to receive emails and texts.

Customer loyalty is also key in any involuntary exit plan. If a crisis arises, you can attract regular clients and raise money quickly with a one-time sale. For example, if you sell subscription services, offer a special annual deal to existing customers to generate an influx of cash.

According to Bain & Company , customers spend 67 percent more in their 31st to 36th months as a loyal patron than in the first six months. Customer relationship management software can help you nurture these relationships. See our review of the Freshworks CRM for an example.

Handing over responsibilities to employees

The hardest types of businesses to sell are mom-and-pop shops and one-man bands. To a buyer, it’s like buying a job, not a company. It’s also really hard to sell businesses where there are 10 to 20 employees but success is still the responsibility of the owner. That’s because it’s like buying the job of a senior manager.

Delegate an increasing number of responsibilities to your employees over time. Train them and trust them to take on key tasks. If they make a mistake, be there to help them fix it and build up their confidence. If you don’t delegate, you’re training helplessness instead of anything valuable.

If a buyer asks, “Have you spent time away from the business?” you want to be able to confidently and truthfully say something like, “I spent three months in Hawaii and got one update email from the team a week. Everything ran like clockwork.”

For an involuntary exit plan, knowing you can step away for a while and still draw money thanks to your responsible staff gives comfort if you’re suffering from ill health or burnout.

Paying down company debt

You should try to pay down as much company debt as possible. That’s because when one company takes over another, things like business equipment loans and factoring service agreements cannot be novated.

In other words, they have to be settled in full on “completion day” (the day you sell your business). Normally, whatever you owe creditors is subtracted from the agreed-upon price you sell your company for, so you want to have less debt to subtract. Paying down debt also reduces your monthly servicing bills, meaning more profit in the meantime.

Reducing debt should be part of your involuntary exit plan too. You can sell unneeded or unwanted assets to pay down outstanding bills.

Starting to save money

Selling your business costs a lot of money. There are lawyers’ fees, accountant fees, professional service fees, a commission to your broker and more. For a business with $1 million in annual revenue, expect to pay up to $150,000 for a successful sale. If a deal is agreed to but falls through, you’ll still have to pay your team of outside advisors and experts.

If your business is struggling financially, having a decent amount of money saved up gives you more time to delegate day-to-day tasks to staff and raise cash by selling assets. If you also shrink your payroll and look for other savings, this will buy you even more time, financially speaking.

Exit strategies for startups vs. established businesses

There are dozens of ways for owners and investors to exit their businesses; however, the path chosen often depends on the age and size of the company.

Exit strategies for startups

  • Initial public offerings (IPOs): IPOs are the favored way for many startup business owners to divest themselves, especially tech businesses that have already gone through a few rounds of funding. When you opt for an IPO, your business becomes a publicly traded and you and your investors should all make substantial returns. Bear in mind there are many regulation and governance hurdles to jump in preparation for an IPO.
  • Strategic acquisitions: Most times, startup business owners end up selling their companies to larger competitors in the same or a related industry. You sell the shares in the business to your acquirer and this results in a complete transfer of ownership. Quite often, startups are bought for some aspect of their business that is unique and valuable, not necessarily due to their levels of profitability or market share. 
  • Management buyouts (MBOs) : In an MBO, a team consisting primarily of your current management raises the money to buy you out. Returns for owners on MBOs can be good but are generally not as high as a strategic acquisition. Still, MBOs are an excellent way of ensuring the company remains in capable hands.

Exit strategies for established businesses

  • Merger or acquisition: For established businesses with good profitability and an impressive market share, you can merge with or be acquired by another company. Businesses are often valued at multiples of annual profit and the higher your turnover and profitability, the greater the multiple you’re likely to receive. If you want to stay involved with your business after a merger, you can make it a condition of the sale that you stay on the board of the business you’re selling and/or have a seat on the board of the merged company.
  • Liquidation: If you wish to exit the business on a faster timeline than it takes to find a buyer, liquidation is an option. You sell all your assets and settle all your existing debts, allowing you to extract the remaining residual value from your business as income. While quick, it’s much less lucrative than a sale or merger in most cases.
  • Bankruptcy: If your business is facing insurmountable debts, you have two choices. First, there’s Chapter 11 bankruptcy, which keeps your doors open while you restructure your debt. Second, there’s Chapter 7 bankruptcy, which allows you to settle company debts by selling off your assets. This is a tough decision to make, but bankruptcy can relieve many financial burdens your company is suffering, giving it a chance to do business again in the future. There are a few specialist venture capitalist and private equity firms that specialize in purchasing bankrupt or near-bankrupt companies too.
  • Spin-offs: If your business has several operating divisions, whether distinguished by geography, activity or both, you could spin them off into separate entities and sell them to realize their value. This way, you receive a payout and reduce the size of the operations you’re responsible for.

Word of caution

Beware of earn-outs. With an earn-out, you receive part of the agreed price for your company now and the remainder in tranches over a period of time based on the business’s continued performance.

It is perfectly normal not to receive your asking price in one go. However, if you agree that what you’re paid will be linked to the performance of the business once you’re no longer in control of it, you’ll be putting yourself in grave danger of not getting all the money you’re expecting.

Tips for executing an exit strategy

Now that you know what creating an exit strategy involves and how exits can differ for startups versus established businesses, follow these tips when executing your plans.

1. Bring in outside expertise.

You need to build your own professional team for the sales process because your buyer will almost certainly have one. You want to level the field as much as possible, but you also want people on your side who know the intricacies of selling companies.

Consider hiring part-time chief financial officers or fractional chief marketing officers well before you put your company on the market. Bring experienced, proven talent with wider connections in the business world to your C-suite to help you improve the organization first. They’ll be invaluable in helping you carry out your exit strategy when a deal is on the table.

These same professionals will have proven themselves adept at crisis management in their careers too. They’ll be able to help you get out of awkward financial situations and train your workers to handle management responsibilities.

2. Keep your accounts up to date and your accountants close.

Inform your accountants that you want to be in a permanent state of readiness in case you receive a purchase offer out of the blue or decide to put your company on the market. Once you’ve identified the financial areas of greatest interest to your buyer type, make sure your accountant updates the company’s finance reports on a weekly or monthly basis and keeps historical records of them. The  best accounting software  will come in handy.  [Related article:  How to Hire the Right Accountant for Your Business ]

3. Hire a corporate lawyer.

Retain a lawyer, preferably one with mergers and acquisitions (M&A) experience. Your buyer’s corporate lawyers will vigorously defend their interests and try to use the information you provide about your business during the due diligence process to bring down the selling price. You need someone on your team to advocate on your behalf.

4. Hire a business broker and M&A advisor.

Opinions differ on the effectiveness of business brokers and M&A advisors for companies with an annual revenue of less than $1 million. If you’re confident enough, it might be worth forgoing an advisor and handling the process yourself.

But what does a broker do? They market your business in many ways, often on websites like businessesforsale.com. They also handle initial inquiries, verify potential buyers have the required funds to purchase your company and sit in on the negotiations over price. Many try to engineer a bidding situation where two or more interested buyers make offers at the same time to try to drive up the price.

Brokers often also intervene during the due diligence stage. During due diligence, the buyer’s professional team of lawyers and accountants will ask for lots of detailed information about your company, often over a period of between three and six months. Their job is to help the buyer understand exactly what it is they’re buying. Tempers often become fraught during due diligence for a variety of reasons. When this happens, the brokers often act as go-betweens to smooth relations and keep the deal on track.

5. Create your own data room.

In years past, a buyer’s lawyer would enter a private room at your lawyer’s office called a “data room.” Here, they’d inspect financial and employment records, as well as documentation regarding intellectual property ownership and previous and ongoing legal disputes. Most data rooms are now virtual and the professional teams acting for the buyer and the seller usually email documentation to each other.

Create your own online data room as soon as you can and ask your accountants, lawyers and managers to submit updated reports every month. Delays in providing information can upset buyers — something you want to keep to a minimum.

You don’t need to cure all the imperfections in your company before putting it on the market. A common myth among sellers is that buyers want spotless, perfectly run businesses. They don’t. All they want is a company they can add value to and they expect a certain degree of imperfection.

Running your business like nothing else is happening

Once you’ve settled on an exit strategy for your business, don’t spend any more than 30 minutes per day on it, even if you have a deal on the table and it’s going through due diligence. Concentrate on running your business as well as possible to retain and build on the value you’ve already created. Buyers will expect this and they’ll be able to monitor if you’re protecting their interests from the updated information in the data room. Proceeding with business as usual while simultaneously preparing for the future is the best way to be ready for a voluntary or involuntary exit.

Bruce Hakutizwi contributed to this article.

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How to Write an Exit Strategy in Your Business Plan – Example

exit strategy in business plan

Muhammad Arif Hossain

Administrative Expert and Creative Writer

An exit plan is needed when an investor wants to get out of an investment. Business owners or investors use exit plans when they want to close down an organization, successfully achieve the objectives, sell the firm, go through IPO (Initial Public Offering) and many other cases. So, a proper exit strategy is an essential part of a business plan. This blog will give a clear idea about what exit strategy is, how to develop an appropriate exit strategy in your business plan, exit strategy examples and some other things related to it.

What is Exit Strategy in Business Plan?

An exit strategy is often a part of the business plan . Exit strategies are important because they allow a company to be prepared in case it is forced to stop operating. Typically, an exit strategy can be defined as the course of actions to end a business. It could be true in some cases, but a good exit strategy goes beyond that. An exit strategy, broadly speaking, is a plan that pushes a company toward long-term goals and enables a flawless transition to a new phase, whether that requires reimagining business direction or leadership, maintaining financial sustainability, or pivoting for obstacles.

A business owner can reduce or liquidate his ownership in a company through an appropriate exit plan and, if the company is profitable, do so while still making a sizeable profit. It also helps the entrepreneur to reduce losses if the firm is unsuccessful. So, having an appropriate exit strategy in a business plan assists in protecting the owners, the company, and investors.

How to Develop the Right Exit Strategy For Your Company?

How to Develop the Right Exit Strategy

The exit plan can be different from company to company. For example, the exit strategy for a startup will be different from that of a more established company. The exit strategy for an established company may be to go public and for startups, it may be to sell the company or merge with another company. However, here are some common strategies to develop the right exit plan for your business.

1. Make Exit Decision

The first thing you need is to make the exit decision. Exit decisions can be made based on different circumstances. For example, successfully achieving the objectives, selling the firm, going through IPO (Initial Public Offering) etc. Once you make the decision to end up your business, it will lead you to the second step, which is preparing your finance.

2. Access the Financial Position

In order to develop the right exit strategy, you must have a clear idea about your personal and professional finance. So, preparing an accurate account of your personal and professional finance is one of the first steps for your exit strategy. Especially if you want to sell your business/investment to a third party, an accurate report on expenses, assets and business performance will help you to set the right value for your firm.

3. Chose the Best Option

Now you know how much your firm/investment worth. So, you can consider your options of ending up your business. The best options can be chosen based on your purpose or the current situation of your firm or investment. For example, if it is a startup you may go for finding a buyer but for an established company may be to go IPO.

4. Prepare a Plan to Repay the Investors

If you are running a relatively large company where you have some external investors, you must talk to them regarding your decision to sell your share. Make a plan that explains to investors how they will be paid back. Investors will be looking for proof that your ideas will work, so having a thorough grasp of your finances will be helpful in this.

5. Delegate Your Tasks to New Management

The art of delegation is significant to increasing productivity , but it will become more important once you’ve made an exit decision from your company. To ensure the smooth operation of your company even after you leave, you should start handing over some of your duties to new management while you complete your arrangements. Transferring additional tasks to others will be less difficult if your business plan already has written processes.

6. Inform the Employees

As you have successfully made your succession plans , now it is time to inform your employees about this. Your employees may have many questions, and it is better to make yourself prepared for them. The best way is to answer all of their questions with honesty. As you are going to make an exit, be empathetic and transparent to your employees.

7. Inform the Customers

Lastly, it is time to tell your consumers and clients about your exit. Also, introduce the new owner to your customers if your company will remain in operation under them. Give your consumers other choices if your company is permanently closed.

Exit strategy in Business plan – Examples

Exit strategy in Business plan - Examples

A company’s exit strategy is the process of finding a buyer for the company or selling off its assets. Moreover, exit strategies are often seen as a way to maximize shareholder value and provide liquidity to investors. There are many different types of exit strategies, and they should be chosen based on the individual needs of the company in question. Here is some common exit strategy in a business plan:

Family Succession

The family succession exit plan entails eventually handing over control of the business to the next generation, usually to the children or other relatives. Compared to other exit strategies, family succession does not need a lot of engagement from outside parties. When done correctly, it is also one of the simplest and most obvious solutions. By the way, family succession is mostly appropriate for small family businesses.

Initial Public Offerings (IPO)

Initial Public Offering (IPO) only applies to large-scale business organisations. A private company can go public through an initial public offering by selling its equity to the general public. A privately owned corporation becomes a public company through this procedure, which is also known as floating or going public. Generally, one or more investment banks underwrite an IPO and coordinate the shares’ listing on one or more stock markets. A corporation can raise equity funding from the general public through an IPO.

Strategic Acquisitions

The strategic acquisition is the process used by a company to merge with another firm. It is also called an acquisition strategy. In its broadest meaning, a strategic acquisition is a technique used by one firm to acquire or buy another in the expectation that the combination of both businesses would prove to be more profitable than each one acting alone.

Management Buyouts (MBO)

Through the management buyout (MBO) process, the management team of an operating firm purchases the company from the present owner by borrowing funds. To put it simply, a management buyout (MBO) is a transaction in which the management team pools its resources to buy all or a portion of the company they run.

Selling Stake to a Partner or Investor

The most frequent ownership change is selling the company to a partner or investors. Not that partners don’t fight and dispute, but selling to a partner is frequently one of the simpler transfers to accomplish legally. Most purchasing partners want to make the transition pleasant and swiftly remove the selling partner. It can be said that the impression that partners want to clarify the transaction and procedure so they can do it in the future while being morally upstanding.

Liquidation

According to Investopedia , liquidation is the process of shutting down a firm and distributing its assets among creditors and other stakeholders. Liquidation may be either mandatory or voluntary. The phrase “liquidation” is sometimes used to indicate that a business is prepared to sell part of its assets. For instance, a chain of retail stores could choose to shut down part of its locations.

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Business Exit Strategy: Key Types, Best Practices, and Examples

exit strategy

It is not news that any operating organization, not depending on its level of business performance, should have a clear exit strategy. So, what’s an exit plan? How can an exit strategy align with the overall business development? Why is an exit strategy important?

The answers to these and other questions, including types of common exit strategies, their strengths and weaknesses, examples, and tips for implementation, can be found below.

What are business exit strategies?

An exit strategy is a plan designed by a business owner, trader, or investor to liquidate or sell a financial asset once specific requirements related to this asset’s performance have been met.

Typically, entrepreneurs develop several different exit strategies to sell their ownership stakes. As a result of this business venture, entrepreneurs reduce or liquidate their involvement in the business and potentially yield significant profits in the case of success or limit losses in the event of failure.

An investor or business may choose to execute an exit strategy for various reasons — from economic downturns to more straightforward factors like an investor is dealing with a liability lawsuit or they’re looking to retire and want to redeem their investments.

Types of business exit strategies range from strategic acquisitions, mergers, and initial public offerings (IPOs) to management buyouts and sales. Additional types of exit strategies include liquidation or resorting to bankruptcy filings.

In this article, we’ll take a closer look at each business exit strategy type, defining the specifics, pros, and cons of each.

Top 8 business exit strategies to consider

Determining the best exit strategy depends on various factors, including the nature and scale of the business, its growth opportunities and needs, as well as the interests of additional stakeholders, such as multiple founders or significant shareholders. Their points of view should be considered for both proper exit strategy planning and execution.

While there are many different business exit strategies to choose from, the motives behind each vary drastically. Let’s review the most common exit strategies.

Acquisition mergers

Mergers and acquisitions is the process of consolidating companies through various transactions, including:

  • A strategic acquisition. From an exit perspective, a business may choose to follow an acquisition exit strategy to sell its ownership stake or a complete entity to another company. This business exit strategy provides liquidity to the owners while maximizing profits and leveraging synergies between the merging entities.
  • A merger. A struggling business may decide to merge with a stronger partner to maximize profits, increase its competitive potential, and improve its reputation in the eyes of venture capitalists and potential buyers.

Initial Public Offering (IPO)

An IPO is the process of offering shares of a privately held company to the public for the first time. It involves listing the company’s stock on a public stock exchange. From an exit standpoint, an IPO allows small business owners to sell assets to the public, providing liquidity and potentially generating significant value. It also enables the company to raise capital.

Acquihires refer to acquisitions primarily made for the purpose of acquiring talented individuals or a team rather than the company’s products or services. In this strategy, a business allows itself to be acquired by a larger company, primarily to gain access to its skilled employees. From an exit perspective, the business owners can benefit from the acquisition by receiving compensation for the acquisition of their company and potentially securing employment within the acquiring company.

Family succession

Family succession transition involves passing on the ownership and management of a business to another family member from the next generation. Family succession planning allows the business owners to exit the company while maintaining its legacy and ensuring continuity. A successful transition may be arranged through a business sale, gift, or other plan of action.

Selling a part to an investor or business partner

In this strategy, a business owner may choose to sell a portion of their company to an investor or business partner. This approach provides an opportunity to secure capital for expansion or other business needs while allowing the owner to retain partial ownership. It can offer liquidity and expertise from the investor or partner while reducing the owner’s stake in the business.

Employee buyouts

An employee buyout involves the purchase of a company by its existing management team or employees. This strategy allows the current employees to acquire ownership and control of the business, often with the help of external financing. It offers a succession plan for the current owner and provides an opportunity for the employees to become owners and benefit from company profits.

Bankruptcy is a strategy used when a business is unable to pay its debts and seeks legal protection from its creditors. From an exit perspective, bankruptcy involves the liquidation of the business’s assets to repay its debts. This strategy allows the business owners to cease operations and exit the business, but it typically results in little to no value for the owners, as the proceeds are used to settle outstanding liabilities.

Liquidation

Liquidation refers to the process of winding down a business and selling off its assets to pay its debts. It is often used as a last resort when a business is no longer viable or when the owners wish to exit but cannot find a buyer. Liquidation provides a way to distribute the remaining value of the business to creditors and shareholders, effectively closing down the company.

Pros and cons of business exit strategies

When is the best time to plan an exit strategy.

The best time to plan an exit strategy is well in advance, preferably during the early stages of starting a business or when a business is stable and successful. This is because the business exit process execution and planning are rather time-consuming.

However, it’s never too late to start planning an exit strategy, even if your business is already well-established.

Best practices for planning an exit strategy

When planning your exit strategy, you have two main approaches to consider — whether to sell a business or liquidate it.

1. Selling to a new owner

Selling your business to a trusted buyer, such as a current employee or family member, offers a smooth transition out of day-to-day operations. This strategy allows you to find a buyer who shares your passion and can continue your business’s legacy. Benefits of this approach include:

  • Seller financing. Allowing the buyer to pay for the business over time benefits both parties. The seller continues to generate income while the buyer takes over with a manageable upfront investment.
  • Mentorship and involvement. The seller can provide guidance and remain involved in shaping the business’s direction.
  • Smooth transition. Employees and customers are already familiar with the buyer’s involvement and experience minimal disruption.

An alternative option is targeting a larger company for acquisition . This approach often yields higher profits, especially when there is a strong strategic fit between both parties. Challenges may arise due to merging cultures and systems, potentially resulting in employee layoffs during the transition.

2. Liquidating and closing the business

While it can be challenging to shut down a business you’ve worked hard to build, it may be the best option for repaying investors while still managing to recoup some of your investment. Two approaches for liquidation are:

  • Lifestyle business. Paying yourself until business funds are depleted and then closing up shop. This method allows you to maintain your lifestyle, but it may upset investors and employees. It also limits business growth and decreases its value if you decide to sell later.
  • Quick asset sale. Closing the business and swiftly selling assets like real estate, inventory, and equipment. While this approach is straightforward, the money generated solely depends on the assets sold. Creditors must be paid before the owner can receive payment.

Regardless of the chosen liquidation method, certain essential steps must be taken before permanently closing the business:

  • File business dissolution documents
  • Cancel unnecessary registrations, licenses, and business names
  • Comply with labor laws when paying employees during closure
  • File final taxes and retain tax records for the advised period

3. Developing your exit plan: Key steps

Creating an effective exit strategy requires careful planning and attention. Follow these six steps to develop an exit plan that maximizes your business’s value:

  • Prepare your finances. Gain an accurate understanding of your personal and professional finances, including expenses, assets, and business performance. This knowledge enables informed negotiation for offers aligned with your business’s true value.
  • Consider your options. With a comprehensive financial overview, explore various exit strategies to determine the best fit for your post-exit vision. Seek guidance from a lawyer or financial professional if needed.
  • Engage with investors. Inform investors and stakeholders about your intent to exit, creating a strategy outlining repayment. A detailed financial understanding will support your plans and provide evidence to gain investor confidence.
  • Choose new leadership. Start transferring responsibilities to new leaders while finalizing your exit plans. Well-documented business operations facilitate a smoother transition of responsibilities.
  • Inform your employees. Share the news of your succession plans with employees, being empathetic and transparent. Be prepared to address their questions and concerns during the transition.
  • Notify your customers. Inform clients and customers about your exit plans. Introduce them to the new owner if the business continues or provide alternative options if you’re closing for good.

By following these steps, you can prepare and execute your exit business plan with clarity and consideration for the various stakeholders involved in your business.

Remember, the best exit strategy is the one that aligns with your goals and expectations. If you desire the legacy to continue, selling is a viable option.

Examples of exit strategy implementation

Now, let’s take a look at examples of successful companies that chose different approaches to exit strategy planning and execution but still achieved their strategic goals:

  • Instagram — Acquisition Exit Strategy. In 2012, Facebook acquired Instagram — the popular photo-sharing platform — for approximately $1 billion. Instagram’s exit strategy involved selling the company to a larger, established player in the industry. The acquisition allowed Instagram to leverage Facebook’s resources, user base, and technology while continuing to operate as a separate entity under the Facebook umbrella.
  • WhatsApp — IPO Exit Strategy. The messaging app WhatsApp IPO’d in 2014. This exit strategy involved offering shares of the company to the public, enabling investors to buy and trade those shares on a stock exchange. The IPO provided WhatsApp with significant capital infusion and allowed early investors and shareholders to monetize their holdings while still retaining some ownership in the company.
  • Ben & Jerry’s — Employee Buyout Exit Strategy. In 2000, the well-known ice cream company Ben & Jerry’s implemented an employee buyout exit strategy. Rather than selling the company to a larger corporation, the founders and board of directors chose to sell the majority of the company’s shares to its employees. This decision aligned with their values of social responsibility and employee empowerment, ensuring that the company remained independent and employee-owned.
  • A business exit strategy is a plan devised by a business owner to sell their ownership stake in a company to investors or another company, providing a means to potentially increase revenue streams in the case of success or minimize losses in the event of failure.
  • The most common types of exit strategies include M&As, IPOs, acquihires, family successions, selling assets, employee buyouts, bankruptcy, and liquidation.
  • Some of the best practices for a successful business exit strategy include deciding on the right exit type (selling an asset or liquidating it) and developing a well-structured exit plan.
  • Key steps for planning a successful business exit strategy include financial preparation and communication with investors, new leadership, employees, and customers.

Ronald Hernandez

Data room selection & optimization expert with 10+ years of helping companies collaborate more securely on sensitive documents.

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Exit Strategy

An exit strategy is a crucial component of any business plan. It outlines how the owners and investors of a company plan to eventually exit the business, whether through a sale, merger, or other means. While it may not be top of mind when starting a business, a well-planned exit strategy can provide a roadmap for achieving long-term goals and maximizing profits.”

Example: This could involve a merger or acquisition by a larger company, an initial public offering (IPO), or a buyback of shares by the company itself. By outlining a clear path to profitability and a potential exit for investors, entrepreneurs can increase their chances of securing funding.

Why Exit Strategy is Important?

An exit strategy can help attract investors by demonstrating a clear plan for achieving a return on investment.” “Without an exit strategy, business owners risk being caught off guard by unexpected events such as changes in the market or personal circumstances, which can lead to a less profitable or even negative outcome.”

What to Include

To create an effective exit strategy, there are a few key components you should consider including:

  • Your timeline: When do you plan to exit the business, and how long will it take to prepare for the transition?
  • Your goals: What do you hope to achieve by exiting the business? Do you want to maximize profits, ensure the longevity of the company, or something else?
  • Your target buyer: Who do you envision buying your business, and what qualities or characteristics are important in a potential buyer?
  • Valuation: How much is your business worth, and how will you determine its value when it’s time to sell?
  • Contingency plans: What will happen if your initial exit strategy doesn’t work out? What other options are available to you?

By addressing these key components in your exit strategy, you can help ensure a successful transition and achieve your desired outcomes.

So if you’re a business owner, don’t overlook the importance of creating an exit strategy. It’s an essential part of long-term planning that can help you achieve your goals and secure your financial future.

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8+ SAMPLE Exit Strategy Business Plan in PDF

Exit strategy business plan, 8+ sample exit strategy business plan, what is an exit strategy business plan, 4 types of exit strategies business owners should know, how to create an exit strategy business plan, what are the common reasons why an owner decides to sell his or her business, how do you deal with your customers in the event you decide to close your business, what are the factors that need to be considered when creating an exit strategy plan.

Exit Strategy Business Plan Template

Exit Strategy Business Plan Template

Exit Strategy Business Planning in PDF

Exit Strategy Business Planning in PDF

Printable Exit Strategy Business Plan

Printable Exit Strategy Business Plan

Exit Strategy Business Plan Example

Exit Strategy Business Plan Example

Exit Strategy Private Business Owners Planning

Exit Strategy Private Business Owners Planning

Printable Exit Strategy Business Planning

Printable Exit Strategy Business Planning

Sample Exit Strategy Business Plan

Sample Exit Strategy Business Plan

Successful Exit Strategy Business Plan

Successful Exit Strategy Business Plan

Standard Exit Strategies Business Plan

Standard Exit Strategies Business Plan

4 types of exit strategies business owners should know  , step 1: executive summary, step 2: business narrative, step 3: provide a current market analysis, step 4: exit strategy, step 5: financial statements, share this post on your network, file formats, word templates, google docs templates, excel templates, powerpoint templates, google sheets templates, google slides templates, pdf templates, publisher templates, psd templates, indesign templates, illustrator templates, pages templates, keynote templates, numbers templates, outlook templates, you may also like these articles, 5+ sample investment company business plan in pdf.

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What Is a Harvest Strategy in a Business Plan?

Examples of a business plan exit strategy, sole proprietorship and buy-sell agreements.

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  • The Importance of Equity to an Organization

No matter how successful your business venture may be, the time will come when you will no longer want to continue its operation, or may be forced to end due to changing economic conditions. When this occurs, you'll need a way to wind up your business activities in the most efficient manner possible. An exit strategy is a way to turn you operation over to another entity or to cease operating altogether.

Liquidation

Businesses that are struggling to survive may choose to liquidate their assets. A common example of liquidation is the "going out of business sale." When a company liquidates, it usually marks down the prices of its inventory to sell it quickly. Any proceeds are used to pay off creditors, and then to any shareholders you may have.

Friendly Sale

A business owner may choose to sell her enterprise in order to retire or use the proceeds to start a new venture. This often occurs in family businesses where the operation is passed from one family member to another. In these situations, the seller takes comfort in knowing that his venture will operate in the same way that he conducted the business.

The Lifestyle Company

In a lifestyle company, the intent of the owner is to make as much money as possible for herself without planning for future expansion. All profits go directly into her pocket instead of being put back into the business to help it grow, and expenses are kept to the bare minimum. These businesses tend to be private and small in scale, and the owner dissolves the operation when it no longer is profitable or the owner wants to move on to a new venture. A common example of a lifestyle company is a business consulting firm.

Mergers and Acquisitions

With a merger or acquisition, the owner sells the controlling interest in the business to another party but may still assume a smaller role in the day-to-day operation. This strategy is often employed by an owner who wants to leave the business gradually without selling it outright. However, the owner may be powerless to prevent changes to the operation that he feels are not in its best interest.

An Initial Public Offering (IPO) occurs when a privately-owned business decides to sell shares of stock to the public. This can be highly profitable for the entrepreneur and investors, as this can generate a large amount of revenue in a short period of time. However, an IPO is a rare occurrence, as the Entrepreneur website indicates that there are only about 7,000 publicly-held companies in the United States as of 2010.

  • Entrepreneur: Exit Strategies for Your Business

Chris Joseph writes for websites and online publications, covering business and technology. He holds a Bachelor of Science in marketing from York College of Pennsylvania.

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What causes the dissolution of a sole proprietorship, what types of business organizations are owned by the stockholders, does the distribution of shares of stock in a family business in probate require valuation, buyout options for a business owner, what happens when a shareholder leaves a company, the benefits of sole proprietorships when trading, the steps to take to dissolve a business, what are the risks of being a silent business partner, what are liquidation distributions, most popular.

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  • 3 Does the Distribution of Shares of Stock in a Family Business in Probate Require Valuation?
  • 4 Buyout Options for a Business Owner

Process Street

Business Exit Strategy Template

Identify the exit strategy objective, evaluate the current state of the business, develop a timeline for exit, determine the business value, identify potential buyers or successors, approval: financial assessment.

  • Develop a timeline for exit Will be submitted
  • Determine the business value Will be submitted

Prepare detailed financial reports

Develop a marketing plan for selling the business, negotiate with potential buyers or successors, review business contracts and agreements, plan for business transition, approval: transition plan.

  • Plan for business transition Will be submitted

Implement the business transition

  • 1 Ownership transfer
  • 2 Employee training
  • 3 Customer communication
  • 4 Operational changes

Monitor the transition process

Address any legal issues.

  • 1 Compliance with local regulations
  • 2 Contractual obligations
  • 3 Intellectual property rights
  • 4 Tax implications

Finalize the sale or succession

  • 1 Sales agreement
  • 2 Transfer of ownership documents
  • 3 Payment agreements
  • 4 Legal disclaimers

Approval: Final Sale

  • Negotiate with potential buyers or successors Will be submitted

Close down business operations if necessary

  • 1 Contract terminations
  • 2 Employee notifications
  • 3 Financial settlement
  • 4 Legal compliance

Ensure all tax obligations are met

  • 4 Australia
  • 5 Singapore

Complete the business documentation closure

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9+ exit strategy templates.

Every strategic mind to enter the workforce has internalized the principle of planning from start to finish. It’s not enough to plan well and prepare adequately for a successful takeoff and sustainable development from that point on. You also need to have what is called an exit strategy. An exit strategy has different meaning in different contexts, some very specific. In dog training, for example, the exit strategy is merely the tactic of teaching dogs to use kennels. In manufacturing, there is the vendor exit strategy. In the wider business world, an exit strategy would entail even more scenarios: an exit strategy could be your succession plan, your product phase-out and a new product phase-in, or even the selling of the company after you have reached a certain profit point.

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Small Business Exit Strategy Template

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Sample Exit Strategy Template

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Product Exit Strategy Template

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Vendor Exit Strategy Template

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Free Exit Strategy Template

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The Different Exit Strategies

  • Product Exit Strategy Template – this research document reports on how companies strategize the entrance and exit of a product, managing their supply chains by focusing on the life cycle of each product. Read this to help plan your own supply chain strategies.
  • Vendor Exit Strategy Template – this document gives you a how-to guide on parting ways with an outsourced vendor either prior to or at the end of a contractual term.
  • Free Exit Strategy Template – this will help you be more strategic about the timing of your business decisions in step with the market waves and fluxes.
  • Company Exit Strategy Template – this will instruct private companies on the process of selling the company, preparing for the deal, and what lies beyond.
  • Community Exit Strategy Template – this is another research document that investigates the effectiveness of exit strategies developed by grant holders, identifying the key success factors of these strategies.
  • Small Business Exit Strategy Template – this document is an initiative of an inclusion group seeking to educate small businesses (especially vendors) in starting well and ending well.
  • Sample Exit Strategy Template – this is the training manual for dog handlers to enter and exit a dog kennel safely and to train the dogs to behave during the procedure.

Company Exit Strategy Template

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Business Exit Strategy Template

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Community Exit Strategy Template

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Lease Exit Strategy Template

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Basic Exit Strategy Template

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Bonus Strategy Template

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  1. How to Create the Exit Strategy Section of a Business Plan

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  2. Exit Strategy Templates

    business plan exit strategy example

  3. Exit Strategy

    business plan exit strategy example

  4. Exit Strategy: Definition, Types, Business Plan (+Template)

    business plan exit strategy example

  5. Sample Exit Strategy

    business plan exit strategy example

  6. Beginning at the end...9 step process for achieving your exit plan

    business plan exit strategy example

VIDEO

  1. Plan your Exit Strategy!

  2. Explained: Alberta's proposed Canada Pension Plan exit

  3. Selling Your Business

  4. Must Know Option Strategy #shorts #definedge

  5. Build Exit Strategy into Business Plan (Lesson 5.3.1 Introduction)

  6. How to successfully exit your business!

COMMENTS

  1. How to Write a Business Exit Plan

    You leave the firm cleanly, plus you gain the earnings from the sale. Liquidate: Sell everything at market value and use the revenue to pay off any remaining debt. It is a simple approach, but also likely to reap the least revenue as a business exit plan. Since you are simply matching your assets with buyers, you probably will be eager to sell ...

  2. Business Exit Strategy

    A business exit strategy ensures that company managers have systems in place for recording essential information on a regular basis. 2. Get a better understanding of revenue streams. An exit plan requires that one keeps consistent and up-to-date data regarding the business' performance.

  3. How to Develop an Exit Plan for Your Business

    Steps to developing your exit plan. Because leaving your business can be emotional and overwhelming, planning a proper exit strategy requires diligence in time and care. To plan an exit strategy that provides maximum value for your business, consider the six following steps: Prepare your finances. The first step to developing an exit plan is to ...

  4. Business Exit Strategy Planning Guide

    A business exit strategy is a plan that an owner or executive creates and follows to liquidate their stake in a business, ideally at a substantial profit. A successful business exit strategy requires careful planning and should be periodically revised to best reflect the current business conditions.

  5. How to Develop a Business Exit Strategy [+ Templates]

    Follow these steps to develop a business exit strategy: determine when you want to leave, define what you want to achieve, identify potential buyers or successors, evaluate and increase the current value of your business and assemble the right team. Write an exit plan, create a communication plan, develop a contingency plan and build a data room.

  6. Business Exit Strategy: Definition, Examples, Best Types

    A business exit strategy is a plan that a founder or owner of a business makes to sell their company, or share in a company, to other investors or other firms. Learn about the common types of exit strategies (IPOs, acquisitions, MBOs), how they affect business valuation and liquidity, and which one is best for your business.

  7. Exit Strategy: Definition, Types, Business Plan (+Template)

    A business's primary goal is long-term value generation to its customers, itself, and its stakeholders. Having a thoughtful exit strategy shows the maturity of a business's Leadership towards longevity and value creation. There are many facets of the journey from owner motivation to financial strategies.

  8. How To Plan a Graceful Business Exit Strategy [Free Consult]

    Why a Company Exit Strategy Is Necessary. All types of companies — large and small — need an exit strategy. Planning to leave a business doesn't mean planning for failure. For example, you may start the business with the intention of selling it when you meet your profit objective.Or an exit strategy is helpful for when you plan to retire.

  9. Exit Strategies

    Examples of some of the most common exit strategies for investors or owners of various types of investments include: In the years before exiting your company, increase your personal salary and pay bonuses to yourself. However, make sure you are able to meet obligations. It is the easiest business exit plan to execute.

  10. How to Create an Exit Strategy Plan

    The entire exit strategy is worthless unless it is crystal clear to all involved what specific outcome an exit is intended to achieve. Once everyone understands the destination, then they can support the journey. For many entrepreneurs, a successful exit is one that ensures the survival of their startup. And this survival is all about the ...

  11. 8 Business Exit Strategies: Which Is Best for You?

    8 Business Exit Strategy Methods. Pass the business along to a family member. Explore a merger or get acquired. Pursue an "acquihire". Have existing managers buy you out. Sell your stake to a partner/investor. Plan an initial public offering (IPO) Liquidate the business. File for bankruptcy.

  12. Business Exit Plan & Strategy Checklist

    An exit strategy, as the term implies, is a plan to assist you in exiting your business. All exit plans will vary, but they all contain common elements. The three common elements that all business exit strategies should contain are: A valuation of your company. The process of valuing your company involves three steps, the first being an ...

  13. Business Exit Strategy Planning: How to Prepare for an Exit

    Now that you know what creating an exit strategy involves and how exits can differ for startups versus established businesses, follow these tips when executing your plans. 1. Bring in outside expertise. You need to build your own professional team for the sales process because your buyer will almost certainly have one.

  14. Business Exit Planning

    A business exit strategy is necessary to secure a business owner's future. However, according to William Buck's Exit Smart Survey Report 2019, three-quarters of business owners (34%) don't actually have an exit plan. If you own a business, at some point or another you're going to need to consider your business exit - even if it's simply to pass the reins onto a family member.

  15. How to Write an Exit Strategy in Your Business Plan

    For example, the exit strategy for a startup will be different from that of a more established company. The exit strategy for an established company may be to go public and for startups, it may be to sell the company or merge with another company. However, here are some common strategies to develop the right exit plan for your business. 1.

  16. What is Business Exit Strategy? Types, Best Practices + Examples

    An exit strategy is a plan designed by a business owner, trader, or investor to liquidate or sell a financial asset once specific requirements related to this asset's performance have been met. Typically, entrepreneurs develop several different exit strategies to sell their ownership stakes. As a result of this business venture, entrepreneurs ...

  17. Exit Strategy of Business Plan

    An exit strategy is a crucial component of any business plan. It outlines how the owners and investors of a company plan to eventually exit the business, whether through a sale, merger, or other means. While it may not be top of mind when starting a business, a well-planned exit strategy can provide a roadmap for achieving long-term goals and ...

  18. 8+ SAMPLE Exit Strategy Business Plan in PDF

    Step 1: Executive Summary. An executive summary summarizes what the exit strategy business plan is all about. Its main goal is to capture the reader's attention and to invite them all the way to read through the whole document or presentation. In an exit strategy business plan, the executive summary should explain the reason why there is a ...

  19. Examples of a Business Plan Exit Strategy

    Examples of a Business Plan Exit Strategy. Part of the business planning process is the exit strategy -- bailing out of the business at some point before it dies. The exit strategy is actually a ...

  20. Examples of Business Exit Strategies

    An exit strategy is a way to turn you operation over to another entity or to cease operating altogether. Liquidation Businesses that are struggling to survive may choose to liquidate their assets.

  21. PDF 3-11 Small Business Exit Strategy

    At the end of this module, you will be able to: Identify business exit strategy options, including various selling options or liquidation, and advantages and disadvantages of each option. Identify ways to make your small business more marketable to potential buyers. Identify additional considerations in selling or closing your small business.

  22. Business Exit Strategy Template

    Implement a smooth and successful business exit using our comprehensive template, guiding you from defining objectives to final closure. 1. Identify the exit strategy objective. Evaluate the current state of the business. Develop a timeline for exit. Determine the business value. Identify potential buyers or successors.

  23. Exit Strategy Templates

    Small Business Exit Strategy Template - this document is an initiative of an inclusion group seeking to educate small businesses (especially vendors) in starting well and ending well. Sample Exit Strategy Template - this is the training manual for dog handlers to enter and exit a dog kennel safely and to train the dogs to behave during the ...