business management case study todos os mercados

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

• We're Hiring!
• Help Center

IB Business Management: Todos os Mercados Key Themes

th What are the key themes in the IB Business Management May 2016 case study Todos os Mercados? We've outlined below what we think is the key context from the case study which you may be able to use effectively where relevant to an exam question. Our IB Business Management Toolkit on Todos os Mercados contains answers to a comprehensive suite of exam-style questions on the case study and is the ideal revision aid as students prepare for this tough paper.

RELATED PAPERS

Regular Issue

Stefan Stark

Journal of Cataract & Refractive Surgery

Ramin Salouti

SAMUEL ROLANDO ZAMBRANO VALENCIA

Intelligent agent

Victoria Vesna

Frontiers in Bioengineering and Biotechnology

Miguel Jafelicci jr

Accounting Perspectives

Hagit Weihs

murat gokalp

Boletín del Museo Chileno de Arte Precolombino

Valentina Figueroa

Journal of Labor Research

Journal of Bone and Mineral Research

Anne Demulder

Current Issues in Molecular Biology

Carla Guedes

Journal of Applied Polymer Science

Makoto Tahara

Perspectives on Psychological Science

Mario Mikulincer

Edwin Lanfranco

The Journal of Sexual Medicine

Didem yılmaz

Atut Priyogo

Chandrika Perera

Journal of Advances in Medical and Biomedical Research

Zohreh Torabi

Solar Energy Materials and Solar Cells

Nicolas Triantafyllidis

•   We're Hiring!
•   Help Center
• Find new research papers in:
• Health Sciences
• Earth Sciences
• Cognitive Science
• Mathematics
• Computer Science
• Academia ©2024

Final dates! Join the tutor2u subject teams in London for a day of exam technique and revision at the cinema. Learn more →

Reference Library

Collections

• See what's new
• All Resources
• Student Resources
• Assessment Resources
• Teaching Resources
• CPD Courses
• Livestreams

Study notes, videos, interactive activities and more!

Business news, insights and enrichment

Currated collections of free resources

Browse resources by topic

• All Business Resources

Resource Selections

Currated lists of resources

• Teaching activity

IB Diploma B&M Case Study May 2016: Todos os Mercados

13th February 2016

• Share on Facebook
• Share on Twitter
• Share by Email

Students preparing for the IB Diploma in Business Management Paper 1 need to be highly familiar with the May 2016 case study - Todos os Mercados.

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

You might also like

Aqa buss4 section b essay collection.

22nd January 2016

Business Simulation - The Trading Game

3rd September 2018

Ikea in China - The Classic Long-term Success Story Built on Localisation

17th June 2014

BUSS3 Revision Quizzes

2nd March 2015

BUSS3 Revision Presentations

10th November 2015

Kinaesthetic Connectives - Developing Exam Skills

17th October 2015

A2 Business Aims and Objectives - Suggested Lesson Plans

6th September 2013

ResearchBuster: Retrenchment

26th September 2012

Our subjects

• › Criminology
• › Economics
• › Geography
• › Health & Social Care
• › Psychology
• › Sociology
• › Teaching & learning resources
• › Student revision workshops
• › Online student courses
• › CPD for teachers
• › Livestreams
• › Teaching jobs

Boston House, 214 High Street, Boston Spa, West Yorkshire, LS23 6AD Tel: 01937 848885

• › Contact us
• › Terms of use
• › Privacy & cookies

© 2002-2024 Tutor2u Limited. Company Reg no: 04489574. VAT reg no 816865400.

Attention! Your ePaper is waiting for publication!

By publishing your document, the content will be optimally indexed by Google via AI and sorted into the right category for over 500 million ePaper readers on YUMPU.

This will ensure high visibility and many readers!

Your ePaper is now published and live on YUMPU!

You can find your publication here:

Share your interactive ePaper on all platforms and on your website with our embed function

Business management Case study Todos os Mercados

• hypermarket

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

M16/3/BUSMT/BP1/ENG/TZ0/XX/CS<br />

<strong>Business</strong> <strong>management</strong><br />

<strong>Case</strong> <strong>study</strong>: <strong>Tod<strong>os</strong></strong> <strong>os</strong> Mercad<strong>os</strong><br />

For use in May 2016<br />

Instructions to candidates<br />

• <strong>Case</strong> <strong>study</strong> booklet required for higher level paper 1 and standard level paper 1 business<br />

<strong>management</strong> examinations.<br />

4 pages<br />

2216 – 5001<br />

International Baccalaureate Organization 2016

– 2 –<br />

<strong>Tod<strong>os</strong></strong> <strong>os</strong> Mercad<strong>os</strong> (TM )<br />

and a day in the life of Henri Trouvé,<br />

Tuesday 26 January 2016<br />

06:32, Henri Trouvé is driving to work. He is already tired. Last night he studied late at an<br />

MBA class. He hoped the qualification would lead to a better job or promotion. He is miserable<br />

and reflects on why this is.<br />

5<br />

10<br />

15<br />

20<br />

25<br />

30<br />

35<br />

40<br />

In 1965, his father set up a small hardware business in St Laurent, near Tillon in southern<br />

France. The business was set up as a sole trader. His father made personal customer service,<br />

especially free delivery to customers’ homes and workplaces, the unique selling point (USP)<br />

of the business. As a child, Henri helped his parents at the store and worked there when he<br />

finished school. At 32, when his parents retired, he became the owner and manager of the<br />

business for what he thought would be the rest of his working life. However, two years later<br />

that all changed. <strong>Tod<strong>os</strong></strong> <strong>os</strong> Mercad<strong>os</strong> (TM ), a South American multinational company (MNC),<br />

opened a TM hypermarket just outside St Laurent. TM is a public limited company. TM’s<br />

hypermarket had a huge impact on the Trouvé business as it could not compete with it.<br />

The Trouvé business went into liquidation when Henri failed to attract any external sources of<br />

finance.<br />

Desperate and with no income, Henri applied to work at TM. He was appointed manager of the<br />

hardware section. The job title was more impressive than the job itself – he was little more than<br />

a salesperson with minimal <strong>management</strong> responsibility.<br />

TM’s stated main aim, based on its mission statement and expressed in all of its promotional<br />

material, is to have the lowest prices in the market. TM uses lean production methods including<br />

just-in-time (JIT) and outsourcing to cut the c<strong>os</strong>t of sales. TM also keeps wages to a minimum<br />

and strictly controls all aspects of employee performance. These approaches enable TM to<br />

sell goods at much lower prices than its competitors. The rest of TM’s marketing mix supports<br />

its low-price strategy. As TM grew, it was able to imp<strong>os</strong>e more favourable purchasing terms<br />

from suppliers, which allowed TM to lower its prices even further. High market share and<br />

market leadership are important for TM.<br />

Historically, TM has used internal growth. TM’s attempts at external growth through franchising<br />

were unsuccessful. TM opened new stores both in France and in many other regions around<br />

the world. It expanded the range of goods it sold and eventually entered the services market.<br />

Now every TM store sells hardware, home appliances, electronics, furniture, automotive parts<br />

and office supplies. TM has recently started offering banking facilities, insurance, pharmacies,<br />

opticians and mobile phone services. TM is truly a “one stop” shopping destination and is<br />

successful in many regions of the world. It is actively investigating development of new markets<br />

in Asia.<br />

TM has a regimented autocratic and centralized approach to human resource <strong>management</strong>.<br />

Employees are not empowered and have to follow detailed work instructions and procedures<br />

produced at headquarters in South America. Strict practices prevent employees talking to each<br />

other while at work, and unscheduled breaks are not allowed. Employees who complain find<br />

themselves in trouble. TM has an inflexible organizational structure. In 2013, labour turnover<br />

at the hypermarket in St Laurent was much lower than expected. This was due to the economic<br />

recession which meant that there were few employment opportunities in the local area.

– 3 –<br />

45<br />

50<br />

The impact of TM on communities, including St Laurent, is mixed. On the one hand, the<br />

hypermarkets provide much-needed employment. It also allows customers to buy many kinds<br />

of goods at very low prices – analysts estimate that families could typically save between $2000<br />

and $5000 a year by shopping at TM. On the other hand, when TM opens a hypermarket in a<br />

town many small shops in that town go out of business, just like Henri’s. TM has a poor record<br />

of corporate social responsibility (CSR), and many pressure groups are urging TM to adopt<br />

ethical behaviour.<br />

06:45, Henri arrives at work. He reports to Delphine Jacques, his line manager and superior<br />

in the chain of command, who checks his arrival time. Although Henri resents this process,<br />

he knows Delphine is only following company policy. He likes Delphine: she has a warm<br />

personality and encourages him in his work. She, too, is grateful for the work because she is a<br />

single mother with two children. She is hard-working and efficient and never complains. She is<br />

one of the few employees to have been promoted internally.<br />

06:50, Henri is at his work station ready to check arrival times of the employees in his team.<br />

55<br />

60<br />

65<br />

70<br />

07:00, the hypermarket opens. Henri is ready for the tedious day ahead.<br />

11:30, Henri goes to the managers’ staffroom for his official lunch break. He is tired.<br />

TM insists that managers eat separately from non-managerial employees. Even managers<br />

are discouraged from eating together – TM does not want them expressing collective opinions<br />

about TM. Henri thinks that TM’s workers are beginning to talk more about worker’s rights and<br />

protests. Henri sits there alone. He thinks about this week’s reading material for his MBA –<br />

Daniel Pink’s “Drive: The surprising truth about what motivates us” – it gets him wondering why<br />

TM uses motivational strategies that are so completely different from Pink’s ideas.<br />

12:00 noon, when Henri returns to the stockroom, he sees two young employees writing<br />

graffiti protesting the wages and <strong>management</strong> style. He is angry, but unsure what to do. He<br />

is a paternalistic leader so his instinct is to talk to the two young employees and get them to<br />

remove the offensive words. However, according to TM policy, he must report them to a senior<br />

manager, who would immediately dismiss them. Henri thinks, “this is too harsh as they would<br />

have no chance of getting another job”. He feels the need for worker solidarity. He knows<br />

that he, himself, might be disciplined for not reporting this behaviour, but he pretends not to<br />

see anything.<br />

14:07, Henri has to deal with an extremely rude customer.<br />

75<br />

15:02, Henri is exhausted – he wishes it were the end of the day. His mind wanders to tonight’s<br />

MBA class. At least he’d be allowed to think aloud there. He “stole time” from TM by checking<br />

his homework on his smartphone. He is shocked – the next case <strong>study</strong> is about TM. This is<br />

another blow: now he has to think about TM all the time.<br />

16:00, Henri records the finishing time of his team and reports his own finishing time to<br />

Delphine.<br />

– 4 –<br />

80<br />

85<br />

16:10, Henri arrives at the public library. He reads the TM case <strong>study</strong> carefully. The case<br />

<strong>study</strong> mentions various external factors – the lack of jobs in France has increased demand for<br />

university places as young people delay starting their careers and middle-aged people, like<br />

Henri, try to strengthen their qualifications. Data in the case <strong>study</strong> shows very weak economic<br />

conditions in France and demographic trends that are hindering economic recovery. The case<br />

<strong>study</strong> also states two significant threats to TM’s p<strong>os</strong>ition in the market – the increasing use of<br />

e-commerce by global competitors and customized production – and one significant weakness:<br />

a workforce that is treated badly.<br />

The case <strong>study</strong> contains financial information for TM, which Henri uses to calculate financial<br />

rati<strong>os</strong>. He is shocked.<br />

90<br />

18:15, he phones his wife. She, too, is exhausted. As well as managing the household and<br />

looking after the children, she has a full-time job as a dental assistant. She feels overwhelmed.<br />

Henri reassures her that he will help her and that once he gets his MBA things will be better.<br />

Even with an MBA, she worries that he would struggle to get a better job.<br />

18:30, class begins. His tutor, Dr Lominé, will spend the first hour looking at human resource<br />

<strong>management</strong>, then an hour on marketing, then another hour on finance and accounts.<br />

95<br />

100<br />

Dr Lominé begins by asking whether TM’s employment practices regarding wages and working<br />

conditions are ethical. The students recognize the need for TM’s profit-driven objectives, but<br />

they are far less enthusiastic about how TM treats its workers. Henri keeps quiet. “If I criticize<br />

TM in public, I could be dismissed,” he thinks.<br />

Dr Lominé makes it clear that there will be major pieces of assessed work for the MBA that<br />

examine human resource <strong>management</strong> issues, in particular how effective TM is at managing its<br />

employees. Henri had heard rumours in the workplace that employment practices and contracts<br />

were likely to change soon as TM attempts to cut even more c<strong>os</strong>ts.<br />

21:40, Henri sets off for home. He can hardly keep his eyes open. “At least I don’t have class<br />

tomorrow so I can spend the evening with my family.”<br />

105<br />

22:20, Henri arrives home. He is furious. Every light in the house is on. His children ignore him<br />

as he comes in – they are sending text messages and playing video games.<br />

00:00 midnight, Henri goes to bed. Elise is already asleep. He says “good night”, thinking that<br />

with luck he will get six hours sleep.<br />

Companies, products, or individuals named in this case <strong>study</strong> are fictitious and any similarities with<br />

actual entities are purely coincidental.

• Recommendations

M16/3/BUSMT/BP1/ENG/TZ0/XX/CS <strong>Business</strong> <strong>management</strong> <strong>Case</strong> <strong>study</strong>: <strong>Tod<strong>os</strong></strong> <strong>os</strong> Mercad<strong>os</strong> For use in May 2016 Instructions to candidates • <strong>Case</strong> <strong>study</strong> booklet required for higher level paper 1 and standard level paper 1 business <strong>management</strong> examinations. 4 pages 2216 – 5001 International Baccalaureate Organization 2016

• Page 2 and 3: - 2 - M16/3/BUSMT/BP1/ENG/TZ0/XX/CS
• Page 4: - 4 - M16/3/BUSMT/BP1/ENG/TZ0/XX/CS

Extended embed settings

Inappropriate

You have already flagged this document. Thank you, for helping us keep this platform clean. The editors will have a look at it as soon as possible.

Mail this publication

Delete template.

Are you sure you want to delete your template?

DOWNLOAD ePAPER

This ePaper is currently not available for download. You can find similar magazines on this topic below under ‘Recommendations’.

Save as template?

• Help & Support
• tuxbrain.com
• ooomacros.org
• nubuntu.org
• Terms of service
• Privacy policy
• Cookie policy
• Cookie settings

Choose your language

Main languages

Further languages

• Bahasa Indonesia

Performing this action will revert the following features to their default settings:

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!

• Economics and Business & Management
• Remember me Not recommended on shared computers

Forgot your password?

Or sign in with one of these services

Todos os Mercados

• business and management

By Guest iblearner May 12, 2016 in Economics and Business & Management

• Reply to this topic
• Start new topic

Recommended Posts

Guest iblearner.

Hey guys~ For the pre seen case study, what do you think are the most important points? Let's discuss it here so that everyone can benefit (synergy)!

Link to post

Share on other sites.

Human Resources, obviously. But more specifically the motivational theories; Pink, Herzberg, Mazlow etc. Also, in the case study there is a line that says 'Henri was shocked at the ratio analysis', something like that. So we have to be thorough with ratio analysis and what each result implies. 

Guest SNJERIN

Join the conversation.

You can post now and register later. If you have an account, sign in now to post with your account.

×   Pasted as rich text.    Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.    Display as a link instead

×   Your previous content has been restored.    Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

• Insert image from URL
• Submit Reply
• Existing user? Sign In
• Latest Activity
• Notes & Files
• Leaderboard
• Create New...