printing business plan pdf

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Printing and Photocopy Business Plan Sample

Fill the form to download printing and photocopy business plan example.

Starting a 3D printing business or other types of printing business has many benefits. It is very easy to get started with a very low investment from your home, or you can increase its size depending on your investment.

In order to launch this business successfully, you will need to prepare comprehensive printing and photocopy business plan which will lay the foundations for future business operations and decisions.

If you are wondering how to write one, then here is a printing and photocopy business plan sample  to help you write your own.

Executive Summary

Thinktank will be a business service provider based in Miami, Florida. Founded by Mrs. Cindy Smith, Thinktank will offer a variety of business services including postal, shipping, faxing, and copying to the local residents. While these services will comprise the initial market entry core, long-term plans call for the integration of storage and relocation capabilities to the business mix. The local area has been in dire need of a service of this type for some time and Thinktank plans to adequately serve them through the consistent delivery of real-time business solutions.

The market is definitely filled with opportunities but in order to capitalize on them, a strong infusion of working capital must acquiesce. The founder projects needing 100K for their business venture with repayment being made out of the profits that are driven annually. Funding that is secured will be used in a variety of areas including marketing, logistics, management, site procurement as well as the day-to-day operations of the organization.

To read the complete executive summary click here

Useful Resource:   How to write an executive summary for a business plan

Financial Highlights

View the full financial highlights by downloading the pdf

Startup Summary

For a detailed startup summary, click here to download a pdf

Industry at a Glance

Click here to read more about the industry at a glance.

Key External Drivers

Industry activity is mostly affected by the level of outsourcing of non-core activities. A growing trend of outsourcing administration functions has resulted in significant growth in revenue in the past. Although rising competition from other industries is now occurring.

Download the pdf file here for a complete guide on key external drivers

SWOT Analysis

1. Location. The location is one of the primary strengths of the Thinktank business model as there are currently no other organizations that have the capabilities to offer the types of services that will be introduced to the market.

1. Lack of funding. Funding is the sole weakness of the Thinktank business venture. While funding is a weakness it should be noted that the founder is confident that if adequate funding is secured, she will be able to develop a viable, sustainable business.

Opportunities

1. Limited competition. The limited amount of local competition  is the primary opportunity for Thinktank as it will give the  organization the opportunity to develop a loyal customer base  while erecting barriers to entry.

1. Larger organizations. Larger organizations could possibly realize the opportunities that can be found in the local region and begin entering the market. While this is a threat, the founder believes that with strategic marketing, community efforts and customer service, this threat can for the most part be mitigated.

Click here to download the pdf for complete detail of the SWOT analysis.

Financial Indicators

To learn more about financial indicators, click here to download the pdf

Projected Cash Flow

Click here to download the pdf to view the full projected cash flow

Projected Balance Sheet

Click here to download the pdf to view the full projected balance sheet

Click to view the faxing and printing and photocopy business plan. Our experienced MBA business plan writers professionally write each business plan and work with you to develop a winning plan.  Your business plan can look as polished and professional as this sample business plan, we provide real sample business plans free of charge.

Business Plan Sample for Printing and Photocopy Business

Download Printing and Photocopy Business Plan Example PDF

We will show you some real-world business plan examples so you may know how to write your own, especially if you are seeking a bank loan or an outside investment and need to use SBA-approved formatting.

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Free PDF Business Plan Templates and Samples

By Joe Weller | September 9, 2020

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We’ve gathered the most useful collection of business plan PDF templates and samples, including options for organizations of any size and type.

On this page, you’ll find free PDF templates for a simple business plan , small business plan , startup business plan , and more.

Simple Business Plan PDF Templates

These simple business plan PDF templates are ready to use and customizable to fit the needs of any organization.

Simple Business Plan Template PDF

This template contains a traditional business plan layout to help you map out each aspect, from a company overview to sales projections and a marketing strategy. This template includes a table of contents, as well as space for financing details that startups looking for funding may need to provide. 

Download Simple Business Plan Template - PDF

Lean Business Plan Template PDF

This scannable business plan template allows you to easily identify the most important elements of your plan. Use this template to outline key details pertaining to your business and industry, product or service offerings, target customer segments (and channels to reach them), and to identify sources of revenue. There is also space to include key performance metrics and a timeline of activities. 

Download Lean Business Plan Template - PDF

Simple 30-60-90 Day Business Plan Template PDF

This template is designed to help you develop and implement a 90-day business plan by breaking it down into manageable chunks of time. Use the space provided to detail your main goals and deliverables for each timeframe, and then add the steps necessary to achieve your objectives. Assign task ownership and enter deadlines to ensure your plan stays on track every step of the way.

Download Simple 30-60-90 Day Business Plan Template

PDF | Smartsheet

One-Page Business Plan PDF Templates

The following single page business plan templates are designed to help you download your key ideas on paper, and can be used to create a pitch document to gain buy-in from partners, investors, and stakeholders.

One-Page Business Plan Template PDF

Use this one-page template to summarize each aspect of your business concept in a clear and concise manner. Define the who, what, why, and how of your idea, and use the space at the bottom to create a SWOT analysis (strengths, weaknesses, opportunities, and threats) for your business. 

Download One-Page Business Plan Template

If you’re looking for a specific type of analysis, check out our collection of SWOT templates .

One-Page Lean Business Plan PDF

This one-page business plan template employs the Lean management concept, and encourages you to focus on the key assumptions of your business idea. A Lean plan is not stagnant, so update it as goals and objectives change — the visual timeline at the bottom is ideal for detailing milestones. 

Download One-Page Lean Business Plan Template - PDF

One-Page 30-60-90 Day Business Plan Template

Use this business plan template to identify main goals and outline the necessary activities to achieve those goals in 30, 60, and 90-day increments. Easily customize this template to fit your needs while you track the status of each task and goal to keep your business plan on target. 

Download One-Page 30-60-90 Day Business Plan Template

For additional single page plans, including an example of a one-page business plan , visit " One-Page Business Plan Templates with a Quick How-To Guide ."

Small Business Plan PDF Templates

These business plan templates are useful for small businesses that want to map out a way to meet organizational objectives, including how to structure, operate, and expand their business.

Simple Small Business Plan Template PDF

A small business can use this template to outline each critical component of a business plan. There is space to provide details about product or service offerings, target audience, customer reach strategy, competitive advantage, and more. Plus, there is space at the bottom of the document to include a SWOT analysis. Once complete, you can use the template as a basis to build out a more elaborate plan. 

Download Simple Small Business Plan Template

Fill-In-the-Blank Small Business Plan Template PDF

This fill-in-the-blank template walks you through each section of a business plan. Build upon the fill-in-the-blank content provided in each section to add information about your company, business idea, market analysis, implementation plan, timeline of milestones, and much more.

Download Fill-In-the-Blank Small Business Plan Template - PDF

One-Page Small Business Plan Template PDF

Use this one-page template to create a scannable business plan that highlights the most essential parts of your organization’s strategy. Provide your business overview and management team details at the top, and then outline the target market, market size, competitive offerings, key objectives and success metrics, financial plan, and more.

Download One-Page Business Plan for Small Business - PDF

Startup Business Plan PDF Templates

Startups can use these business plan templates to check the feasibility of their idea, and articulate their vision to potential investors.

Startup Business Plan Template

Use this business plan template to organize and prepare each essential component of your startup plan. Outline key details relevant to your concept and organization, including your mission and vision statement, product or services offered, pricing structure, marketing strategy, financial plan, and more.

‌Download Startup Business Plan Template

Sample 30-60-90 Day Business Plan for Startup

Startups can use this sample 30-60-90 day plan to establish main goals and deliverables spanning a 90-day period. Customize the sample goals, deliverables, and activities provided on this template according to the needs of your business. Then, assign task owners and set due dates to help ensure your 90-day plan stays on track.

‌Download Sample 30-60-90 Day Business Plan for Startup Template 

For additional resources to create your plan, visit “ Free Startup Business Plan Templates and Examples .”

Nonprofit Business Plan PDF Templates

Use these business plan PDF templates to outline your organization’s mission, your plan to make a positive impact in your community, and the steps you will take to achieve your nonprofit’s goals.

Nonprofit Business Plan Template PDF

Use this customizable PDF template to develop a plan that details your organization’s purpose, objectives, and strategy. This template features a table of contents, with room to include your nonprofit’s mission and vision, key team and board members, program offerings, a market and industry analysis, promotional plan, financial plan, and more. This template also contains a visual timeline to display historic and future milestones.

Download Nonprofit Business Plan Template - PDF

One-Page Business Plan for Nonprofit Organization PDF 

This one-page plan serves as a good starting point for established and startup nonprofit organizations to jot down their fundamental goals and objectives. This template contains all the essential aspects of a business plan in a concise and scannable format, including the organizational overview, purpose, promotional plan, key objectives and success metrics, fundraising goals, and more.

Download One-Page Business Plan for Nonprofit Organization Template - PDF

Fill-In-the-Blank Business Plan PDF Templates

Use these fill-in-the-blank templates as a foundation for creating a comprehensive roadmap that aligns your business strategy with your marketing, sales, and financial goals.

Simple Fill-In-the-Blank Business Plan PDF

The fill-in-the-blank template contains all the vital parts of a business plan, with sample content that you can customize to fit your needs. There is room to include an executive summary, business description, market analysis, marketing plan, operations plan, financial statements, and more. 

Download Simple Fill-In-the-Blank Business Plan Template - PDF

Lean Fill-In-the-Blank Business Plan PDF

This business plan is designed with a Lean approach that encourages you to clarify and communicate your business idea in a clear and concise manner. This single page fill-in-the-blank template includes space to provide details about your management team, the problem you're solving, the solution, target customers, cost structure, and revenue streams. Use the timeline at the bottom to produce a visual illustration of key milestones. 

Download Fill-In-the-Blank Lean Business Plan Template - PDF

For additional resources, take a look at " Free Fill-In-the-Blank Business Plan Templates ."

Sample Business Plan PDF Templates

These sample business plan PDF templates can help you to develop an organized, thorough, and professional business plan.

Business Plan Sample 

This business plan example demonstrates a plan for a fictional food truck company. The sample includes all of the elements in a traditional business plan, which makes it a useful starting point for developing a plan specific to your business needs.

Download Basic Business Plan Sample - PDF

Sample Business Plan Outline Template

Use this sample outline as a starting point for your business plan. Shorten or expand the outline depending on your organization’s needs, and use it to develop a table of contents for your finalized plan.

Download Sample Business Plan Outline Template - PDF

Sample Business Financial Plan Template

Use this sample template to develop the financial portion of your business plan. The template provides space to include a financial overview, key assumptions, financial indicators, and business ratios. Complete the break-even analysis and add your financial statements to help prove the viability of your organization’s business plan.

Download Business Financial Plan Template

PDF  | Smartsheet

For more free, downloadable templates for all aspects of your business, check out “ Free Business Templates for Organizations of All Sizes .”

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Discover why over 90% of Fortune 100 companies trust Smartsheet to get work done.

Free Photocopy and Printing Business Plan PDF Download

How to Start a Printing Business; Printing Business Plan PDF

Are you considering starting a Printing Business and are in need of a Printing Business Plan PDF? if yes, you'll find this free book to be extremely helpful.

This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.

Don’t Start a New Printing Business Unless You Watch This Video First!

Checklist for Starting a Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

Here’s a Valuable Free Gift for You This is a high quality, full blown business plan template complete with detailed instructions and all related spreadsheets. You can download it to your PC and easily prepare a professional business plan for your business. Click Here! To get your free business plan template

The Single Most Important Ingredient for Business Success

The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.

Sounds exaggerated? Listen to this...

According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.

This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.

Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate Printing Business. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]

Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful internet based information business. I'm also the author of numerous books, mostly in the area of small business management.

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a consulting firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of. You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Printing Business Plan' PDF book:

Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.

Click here! to download your Printing Business Plan PDF book for free

Management Skills Video: How to Become a Great Manager and Leader

Learn how to improve your leadership skills and become a better manager and leader. Here's how to be the boss people want to give 200 percent for. In the following video you'll discover 120 powerful tips and strategies to motivate and inspire your people to bring out the best in them.

For more insightful videos visit our Small Business and Management Skills YouTube Chanel .

Here're other free books in the "how to start a business" series that may interest you:

Here's a Sample 'Executive Summary' for a Printing Business plan :

COMPANY NAME  is a 100% woman privately owned and operated S Corporation with well established relationships in the rapidly-growing Tri-Valley region of San Francisco's East Bay.  It was incorporated in 2004.  COMPANY NAME was founded by INSERT NAME and fully operated by INSERT NAMES who is established as Vice President of Sales and Acquisitions. Located in the rapidly-growing Tri-Valley region of San Francisco's East Bay, Dublin is located at the crossroads of I-580 and I-680. Dublin is 14.01 square miles in size and currently has an approximate population of 41,907 (and growing). Dublin has a mild climate and a positive attitude toward commercial, industrial and residential growth.  COMPANY NAME already does well in the area and even nationwide and overseas due to the company's availability and presence online. In the early 1990s, INSERT NAME launched his career in the printing industry with a sales position at a regional auto sales publication. Over the next few years, he made great professional strides, continuing his career with the #1 rated local daily newspaper. In 1995, he took the next step in his career as a sales representative with one of the premier, high-end printers in the country, Lithographix. INSERT NAME spent the next decade working for various high-end commercial printers, learning the industry, increasing his printing knowledge, and building relationships. His growing list of clients learned that his experience and expertise were second to none. In early 2004, these customers began expressing their desire to have Mike manage ALL of their printing needs, not just the high-end projects. There was a need in the marketplace to have a company that could facilitate all levels of printing. And so, in the fall of 2004, in response to these client demands, INSERT NAME, launched COMPANY NAME. INSERT NAME has over 12 years of marketing and sales experience across a broad spectrum of business types. She has worked as a marketing manager for the Clayton, CA office of Better Homes Realty; as a product marketing manager for Premenos, an EDI software developer; as a marketing manager at Net Wireless, where she directed all collateral and direct mail efforts; as an account executive at AT&T's cable accounts division; and most recently as a sales representative at All American Label. Her in-depth understanding of marketing and sales needs across various business platforms leaves her uniquely qualified to help clients strategize and fulfill their own promotional needs.

1.1 Objectives

1. To generate generous annual sales by the third year of this plan. 2. To establish a tiered client hierarchy:

• 20% long term, established customers
• 60% customers with ongoing irregular and periodic needs
• 20% new customers with unestablished needs.

3. To hire permanent employees and eliminate the need for independent contractors, providing more job stability to the area. 4. To establish business and sell services in the greater Northern and Southern California areas. 5. To be a true one-stop operation by being able to accommodate all of a customer's printing needs from consulting and design assistance to printing, binding, and distribution. Our goal is to eliminate the need for our customers to source any printing outside of our scope. 6. To promote an awareness of green technology and eco-friendly product and publication and so as to support sales and income goals through aggressive marketing and telephone contact. This awareness will come from both marketing and word-of-mouth referrals.

1.2 Mission

COMPANY NAME is a printing solutions provider dedicated to offering a single source for all printing needs with a priority on earning and maintaining our customer's trust. COMPANY NAME will maintain a consistent and reasonable margin while providing customers with a fair price and exceptional service in the United States and abroad. The company will also maintain a friendly, fair, and creative work environment that respects new ideas and hard work. With the demise of the newspaper industry many advertisers are seeking ways to reach each consumer in the market place without major expenses of direct mail and postage costs.  COMPANY NAME has created a solution, the PRODUCT NAME.  [INSERT PRODUCT FUNCTION].  Customers are able to pick and choose market zone coverage by zip codes and receive a cost effective way to reach consumers in their desired demographic areas. COSTCO Business Value Book, COMPANY NAME and their advertising team has been chosen to produce the quarterly COSTCO BVB book for the Livermore / Pleasanton market.  Many other Costco’s are now considering COMPANY NAME to produce the very same advertising vehicle for their warehouse’s. Both of these vehicles allow our sales force to cross sell into all vehicles and build relationships for our design, print and collateral capabilities.

1.3 Keys to Success

The keys to the success of COMPANY NAME are:

• Maintaining a reputable and untarnished reputation in the industry. 
• Quality care of individual and business customers. 
• Competitive pricing. 
• Offering eco friendly alternatives to clientele.

COMPANY NAME is a 100% woman privately owned and operated S Corporation with well established relationships in the rapidly-growing Tri-Valley region of San Francisco's East Bay.  It was incorporated in 2004, but was conceived and begun in 1996.  COMPANY NAME was founded by INSERT NAME and fully operated by INSERT NAMES, who is established as Vice President of Sales and Acquisitions. Located in the rapidly-growing Tri-Valley region of San Francisco's East Bay, Dublin is located at the crossroads of I-580 and I-680. Dublin is 14.01 square miles in size and currently has an approximate population of 41,907 (and growing). Dublin has a mild climate and a positive attitude toward commercial, industrial and residential growth.  Touch Plate, Inc. already does well in the area and even nationwide and overseas due to the company's availability and presence availability online.

2.1 Company Ownership

COMPANY NAME is a privately-held California S-Corporation. INSERT NAME the company's founder, is the President and Operations Manager.  INSERT NAME is the Vice President of Sales and Acquisitions. INSERT NAME will be handling the marketing, sales and commercial print volume.   

2.2 Company History

COMPANY NAME was incorporated in February of 2004 by INSERT NAME.  The company has been 100% female owned and operated since the date of incorporation.  As the printing industry's time is waning, COMPANY NAME is already merging into the advertising and publishing industries with the company publication PRODUCT NAME, which focuses on an eco friendly yet modern way of lifestyle and business. Although 92% of the company's sales are Northern California based, COMPANY NAME does have a healthy amount of clientele in other parts of the country and abroad.

Table: Past Performance

3.0 Products

COMPANY NAME provides custom solutions for business printing needs. COMPANY NAME is a service for customers that are looking for a one-stop solution for all of their printing needs. The company provides them with an overall cost savings through strategy of job specific solution sales. COMPANY NAME solutions focus on the needs of the customer, the time frame for the project and the overall scope of work. With well established vendor partners, COMPANY NAME can accommodate any job size with solutions tailored to the specific need and can further reduce costs by aggregating and allocating among the various sources. Products and services include: SERVICES:

• Consultation
• Printing needs analysis and recommendations
• Inventory management and storage
• Graphic design
• Corporate image
• Copy writing
• Pickup and delivery
• Electronic communication and file management
• Bindery, including cutting, folding, stitching, die cutting, foil stamping embossing
• Identity packages
• High-end collateral print
• Grand format
• Business forms including multi-part and carbonless
• Door Hangers
• Labels (wine and soft packaging)
• Annual reports
• Specialty and promotional items including silk screening, embroidery and advertising specialties

How to Be a Good Team Leader

Teams have been touted as a way to replace managers, evoke initiative, assist in leadership development and save the Queen. In reality, the synergy that's possible in teamwork usually turns out to be chaos. Here are 10 tips on making the most of your team.

1. Give the team (or have them create) a big enough vision or outcome.

If the goal isn't bigger than the personalities of the team members, the team's effectiveness will be mediocre, due to ego.

2. Train all team members in the standards of behavior of the team's communication, response and interaction.

These ground rules are designed to keep the team's communication clean and make team membership mean something. Bad attitudes, delayed responses, nattering, gossiping, whining or politicking are grounds forexplusion.

3. Have the team vote the Team Leader.

Leadership is still required in a team environment. Not a manager, but a Team Leader. A Team Leader should have the confidence of everyone and not the person with the power to hire and fire, unless the members are OK with that.

4. Install structures to support the team and keep it moving.

Daily or weekly reporting, public display of team goals/results,etc., helps everyone on the team get that they ARE on a team and that the team is accomplishing something.

5. Teams need a member/manager who manages the details and flow of idea sand information.

Have one team member be the person who makes sure that ideas are catalogued, agreements are kept, promises are made and that input from team members "goes" somewhere good and not into the ethers.

6. Include periodic meetings where the agenda is how the team can work better together -- and no other agenda for that meeting.

It's KEY that two things happen, otherwise these "effectiveness"meetings become too personal/venting/gripe sessions. First, make it aground rule that any unresolved/uncommunicated issues among/between team members must be completed resolved PRIOR to the next effectiveness meeting. This will help the meetings be positive and healthy progress/bragging sessions vs hurtful or finger-pointing slugfests. Second, have every team member make one suggestion for team effectiveness improvement prior to the meeting, so they can propose it during the meeting.

7. Know when a team approach is called and know when it's "not enough."

8. Continual, accurate and frequent acknowledgment

A big part of what makes the synergy of a team work is that individual team members are publicly acknowledged for what they've done to help the team and/or forward the outcome/goal. However, keep this praise accurate vs manipulative puffery.

9. Team meetings should be exciting moments of creating, not reporting.

Pose a great question or significant problem for the meeting,don't make it be a boring reporting session -- that's why God invented email and copy machines. If there's any reporting to do, keep it short shares about the wins and progress.

10. Teams work best when people enjoy each other's company.

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Printing Company Business Plan Template

Document description.

This printing company business plan template has 33 pages and is a MS Word file type listed under our business plan kit documents.

Sample of our printing company business plan template:

[INSERT IMAGE/LOGO] [YOUR COMPANY NAME] ADDRESS/CONTACT INFO

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3,000+ templates & tools to help you start, run & grow your business, all the templates you need to plan, start, organize, manage, finance & grow your business, in one place., templates and tools to manage every aspect of your business., 8 business management modules, in 1 place., document types included.

How to write a business plan for a printing shop?

Putting together a business plan for a printing shop can be daunting - especially if you're creating a business for the first time - but with this comprehensive guide, you'll have the necessary tools to do it confidently.

We will explore why writing one is so important in both starting up and growing an existing printing shop, as well as what should go into making an effective plan - from its structure to content - and what tools can be used to streamline the process and avoid errors.

Without further ado, let us begin!

In this guide:

Why write a business plan for a printing shop?

• What information is needed to create a business plan for a printing shop?
• How do I build a financial forecast for a printing shop?

The written part of a printing shop business plan

• What tool should I use to write my printing shop business plan?

Having a clear understanding of why you want to write a business plan for your printing shop will make it simpler for you to grasp the rationale behind its structure and content. So before delving into the plan's actual details, let's take a moment to remind ourselves of the primary reasons why you'd want to create a printing shop business plan.

To have a clear roadmap to grow the business

Running a small business is tough! Economic cycles bring growth and recessions, while the business landscape is ever-changing with new technologies, regulations, competitors, and consumer behaviours emerging constantly.

In such a dynamic context, operating a business without a clear roadmap is akin to driving blindfolded: it's risky, to say the least. That's why crafting a business plan for your printing shop is vital to establish a successful and sustainable venture.

To create an effective business plan, you'll need to assess your current position (if you're already in business) and define where you want the business to be in the next three to five years.

Once you have a clear destination for your printing shop, you'll have to:

• Identify the necessary resources (human, equipment, and capital) needed to reach your goals,
• Determine the pace at which the business needs to progress to meet its objectives as scheduled,
• Recognize and address the potential risks you may encounter along the way.

Engaging in this process regularly proves advantageous for both startups and established companies. It empowers you to make informed decisions about resource allocation, ensuring the long-term success of your business.

To get visibility on future cash flows

If your small printing shop runs out of cash: it's game over. That's why we often say "cash is king", and it's crucial to have a clear view of your printing shop's future cash flows.

So, how can you achieve this? It's simple - you need to have an up-to-date financial forecast.

The good news is that your printing shop business plan already includes a financial forecast (which we'll discuss further in this guide). Your task is to ensure it stays current.

To accomplish this, it's essential to regularly compare your actual financial performance with what was planned in your financial forecast. Based on your business's current trajectory, you can make adjustments to the forecast.

By diligently monitoring your printing shop's financial health, you'll be able to spot potential financial issues, like unexpected cash shortfalls, early on and take corrective actions. Moreover, this practice will enable you to recognize and capitalize on growth opportunities, such as excess cash flow enabling you to expand to new locations.

To secure financing

A detailed business plan becomes a crucial tool when seeking financing from banks or investors for your printing shop.

Investing and lending to small businesses are very risky activities given how fragile they are. Therefore, financiers have to take extra precautions before putting their capital at risk.

At a minimum, financiers will want to ensure that you have a clear roadmap and a solid understanding of your future cash flows (like we just explained above). But they will also want to ensure that your business plan fits the risk/reward profile they seek.

This will off-course vary from bank to bank and investor to investor, but as a rule of thumb. Banks will want to see a conservative financial management style (low risk), and they will use the information in your business plan to assess your borrowing capacity — the level of debt they think your business can comfortably handle — and your ability to repay the loan. This evaluation will determine whether they'll provide credit to your printing shop and the terms of the agreement.

Whereas investors will carefully analyze your business plan to gauge the potential return on their investment. Their focus lies on evidence indicating your printing shop's potential for high growth, profitability, and consistent cash flow generation over time.

Now that you recognize the importance of creating a business plan for your printing shop, let's explore what information is required to create a compelling plan.

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Information needed to create a business plan for a printing shop

Drafting a printing shop business plan requires research so that you can project sales, investments and cost accurately in your financial forecast, and convince the reader that there is a viable commercial opportunity to be seized.

Below, we'll focus on three critical pieces of information you should gather before starting to write your plan.

Carrying out market research for a printing shop

As you consider writing your business plan for a printing shop, conducting market research becomes a vital step to ensure accurate and realistic financial projections.

Market research provides valuable insights into your target customer base, competitors, pricing strategies, and other key factors that can significantly impact the commercial success of your business.

Through this research, you may uncover trends that could influence your printing shop.

You might find that customers may be increasingly interested in non-traditional printing options, such as vinyl prints, canvas wraps, and other specialty products. Additionally, customers could be looking for more eco-friendly printing options, such as recycled paper or water-based inks.

Such market trends play a significant role in forecasting revenue, as they offer valuable data about potential customers' spending habits and preferences.

By incorporating these findings into your financial projections, you can present investors with more accurate information, helping them make informed decisions about investing in your printing shop.

Developing the marketing plan for a printing shop

Before delving into your printing shop business plan, it's imperative to budget for sales and marketing expenses.

To achieve this, a comprehensive sales and marketing plan is essential. This plan should provide an accurate projection of the necessary actions to acquire and retain customers.

Additionally, it will outline the required workforce to carry out these initiatives and the corresponding budget for promotions, advertising, and other marketing endeavours.

By budgeting accordingly, you can ensure that the right resources are allocated to these vital activities, aligning them with the sales and growth objectives outlined in your business plan.

The staffing and equipment needs of a printing shop

As you embark on starting or expanding your printing shop, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is essential for ensuring your business's success.

Both the recruitment and investment plans must align with the timing and level of growth projected in your forecast, and they require appropriate funding.

The staffing costs for a printing shop might include wages for a manager, customer service representatives, and production workers, as well as payroll taxes and benefits. The equipment costs might include the purchase of printing presses, paper cutters, computers, and software, as well as ongoing maintenance and upkeep of the machinery.

To create a realistic financial forecast, you also need to consider other operating expenses associated with the day-to-day running of your business, such as insurance and bookkeeping.

With all the necessary information at hand, you are ready to begin crafting your business plan and developing your financial forecast.

What goes into your printing shop's financial forecast?

The financial forecast of your printing shop's business plan will enable you to assess the growth, profitability, funding requirements, and cash generation potential of your business in the coming years.

The four key outputs of a financial forecast for a printing shop are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a printing shop shows how much revenue and profit your business is expected to make in the future.

A healthy printing shop's P&L statement should show:

• Sales growing at (minimum) or above (better) inflation
• Stable (minimum) or expanding (better) profit margins
• A healthy level of net profitability

This will of course depend on the stage of your business: numbers for a startup will look different than for an established printing shop.

The projected balance sheet of your printing shop

The balance sheet for a printing shop is a financial document that provides a snapshot of your business’s financial health at a given point in time.

It shows three main components: assets, liabilities and equity:

• Assets: are resources owned by the business, such as cash, equipment, and accounts receivable (money owed by clients).
• Liabilities: are debts owed to creditors and other entities, such as accounts payable (money owed to suppliers) and loans.
• Equity: includes the sums invested by the shareholders or business owners and the cumulative profits and losses of the business to date (called retained earnings). It is a proxy for the value of the owner's stake in the business.

Examining the balance sheet is important for lenders, investors, or other stakeholders who are interested in assessing your printing shop's liquidity and solvency:

• Liquidity: assesses whether or not your business has sufficient cash and short-term assets to honour its liabilities due over the next 12 months. It is a short-term focus.
• Solvency: assesses whether or not your business has the capacity to repay its debt over the medium-term.

Looking at the balance sheet can also provide insights into your printing shop's investment and financing policies.

In particular, stakeholders can compare the value of equity to the value of the outstanding financial debt to assess how the business is funded and what level of financial risk has been taken by the owners (financial debt is riskier because it has to be repaid, while equity doesn't need to be repaid).

The projected cash flow statement

A cash flow forecast for a printing shop shows how much cash the business is projected to generate or consume.

The cash flow statement is divided into 3 main areas:

• The operating cash flow shows how much cash is generated or consumed by the operations (running the business)
• The investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.)
• The financing cash flow shows how much cash is raised or distributed to investors and lenders

Looking at the cash flow forecast helps you to ensure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

It is also a best practice to include a monthly cash flow statement in the appendices of your printing shop business plan so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The initial financing plan, also known as a sources and uses table, is a valuable resource to have in your business plan when starting your printing shop as it reveals the origins of the money needed to establish the business (sources) and how it will be allocated (uses).

Having this table helps show what costs are involved in setting up your printing shop, how risks are shared between founders, investors and lenders, and what the starting cash position will be. This cash position needs to be sufficient to sustain operations until the business reaches a break-even point.

Now that you have a clear understanding of what goes into the financial forecast of your printing shop business plan, let's shift our focus to the written part of the plan.

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The written part of a printing shop business plan plays a key role: it lays out the plan of action you intend to execute to seize the commercial opportunity you've identified on the market and provides the context needed for the reader to decide if they believe your plan to be achievable and your financial forecast to be realistic.

The written part of a printing shop business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

The executive summary, the first section of your printing shop's business plan, serves as an inviting snapshot of your entire plan, leaving readers eager to know more about your business.

To compose an effective executive summary, start with a concise introduction of your business, covering its name, concept, location, history, and unique aspects. Share insights about the services or products you intend to offer and your target customer base.

Subsequently, provide an overview of your printing shop's addressable market, highlighting current trends and potential growth opportunities.

Then, present a summary of critical financial figures, such as projected revenues, profits, and cash flows.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Lastly, address any funding needs in the "ask" section of your executive summary.

2. The presentation of the company

In your printing shop business plan, the second section should focus on the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide an overview of the business's legal structure, details about the owners, and their respective investments and ownership shares. This clarity is crucial, especially if you're seeking financing, as it helps the reader understand which legal entity will receive the funds and who controls the business.

Moving on to the location part, you'll offer an overview of the company's premises and their surroundings. Explain why this particular location is of interest, highlighting factors like catchment area, accessibility, and nearby amenities.

When describing the location of your printing shop, you may emphasize the potential benefits of the area. You could highlight the area's access to a large customer base, its business-friendly environment, and its potential for growth. You might mention that the area has transportation links which could facilitate the delivery of goods, and is well-positioned to reach other markets. Additionally, you could point out the proximity to amenities such as restaurants, entertainment, and other services. Overall, you may present the area as an attractive destination for businesses that could realize a good return on their investment.

Finally, you should introduce your management team. Describe each member's role, background, and experience.

Don't forget to emphasize any past successes achieved by the management team and how long they've been working together. Demonstrating their track record and teamwork will help potential lenders or investors gain confidence in their leadership and ability to execute the business plan.

3. The products and services section

The products and services section of your business plan should include a detailed description of what your company offers, who are the target customers, and what distribution channels are part of your go-to-market. 

For example, your printing shop might offer services such as full-colour printing, large format printing, and custom design to its customers. Full-colour printing is an ideal choice for businesses that need to create promotional materials, such as brochures, flyers, and posters. Large format printing is perfect for producing banners, signs, and posters, and custom design can help customers create unique visuals with the help of a professional designer. All of these services are designed to help customers create marketing materials that will help attract more customers to their business.

4. The market analysis

When presenting your market analysis in your printing shop business plan, you should detail the customers' demographics and segmentation, target market, competition, barriers to entry, and any regulations that may apply.

The goal of this section is to help the reader understand how big and attractive your market is, and demonstrate that you have a solid understanding of the industry.

You should start with the demographics and segmentation subsection, which gives an overview of the addressable market for your printing shop, the main trends in the marketplace, and introduces the different customer segments and their preferences in terms of purchasing habits and budgets.

The target market section should follow and zoom on the customer segments your printing shop is targeting, and explain how your products and services meet the specific needs of these customers.

For example, your target market might include small businesses. This segment would include those who need high-quality printing services in order to create materials for their business operations, such as brochures, business cards, and flyers. Additionally, they may need more specialized printing services such as large-format printing or specialty papers.

Then comes the competition subsection, where you should introduce your main competitors and explain what differentiates you from them.

Finally, you should finish your market analysis by giving an overview of the main regulations applicable to your printing shop.

5. The strategy section

When you write the strategy section of your printing shop business plan, remember to cover key elements such as your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, elaborate on what makes your company stand out from competitors. This becomes especially important if you're a startup, aiming to carve a place for yourself amidst established players in the marketplace.

The pricing strategy subsection should demonstrate how you plan to maintain profitability while offering competitive prices to attract customers.

Outline your sales & marketing plan, detailing how you'll reach out to new customers and retain existing ones through loyalty programs or special offers.

For the milestones subsection, outline your company's achievements to date and your main objectives for the future, complete with specific dates to set clear expectations for progress.

Lastly, the risks and mitigants subsection should address the main risks that could affect your plan's execution. Explain the measures you've put in place to minimize these risks, assuring potential investors or lenders.

Your printing shop may face the risk of a decrease in demand for print products, as more businesses switch to digital formats. This could mean that your shop has to adjust its services to accommodate new technologies, or risk losing customers. Additionally, your shop might face the risk of a disruption in its supply chain, either due to a natural disaster or an unexpected increase in demand. This could lead to delays in the delivery of materials, resulting in a disruption of your operations.

6. The operations section

The operations of your printing shop must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your printing shop - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

You may have key assets such as a large printing press and a variety of inks and papers. These items could be considered intellectual property of the printing shop, as they are integral to the operations of the business. Additionally, the shop might have a portfolio of designs that it has produced over time, as well as customer databases and contacts, which could be considered intellectual property as well.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will present the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of what goes in your printing shop business plan, let's look at the solutions you can use to draft yours.

What tool should I use to write my printing shop's business plan?

In this section, we will be reviewing the two main solutions for creating a printing shop business plan:

• Using specialized online business plan software,
• Outsourcing the plan to the business plan writer.

Using an online business plan software for your printing shop's business plan

The modern and most efficient way to write a printing shop business plan is to use business plan software .

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

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Hiring a business plan writer to write your printing shop's business plan

Outsourcing your printing shop business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the printing shop business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your printing shop's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a printing shop business plan is not advisable. Allow me to explain the reasons.

Firstly, creating an accurate and error-free financial forecast on Excel or any spreadsheet demands technical expertise in accounting principles and financial modelling. Without a degree in finance and accounting and significant financial modelling experience, it's unlikely that the reader will fully trust your numbers.

Secondly, relying on spreadsheets is inefficient. While it may have been the go-to option in the past, technology has evolved, and software now performs such tasks much faster and more accurately.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software offers ease in comparing actuals versus forecasts and maintaining up-to-date forecasts for clear visibility on future cash flows, as we discussed earlier in this guide. Such tasks are cumbersome when using spreadsheets.

Now, let's address the written part of your printing shop business plan. While it may be less prone to errors, using software can significantly boost productivity. Word processors lack instructions and examples for each section of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they lack automated formatting capabilities.

In summary, while some entrepreneurs may consider Word or Excel for their business plan, it's far from the best or most efficient solution when compared to specialized software.

• A business plan has 2 complementary parts: a financial forecast showcasing the expected growth, profits and cash flows of the business; and a written part which provides the context needed to judge if the forecast is realistic and relevant.
• Having an up-to-date business plan is the only way to keep visibility on your printing shop's future cash flows.
• Using business plan software is the modern way of writing and maintaining business plans.

We hope that this practical guide gave you insights on how to write the business plan for your printing shop. Do not hesitate to get in touch with our team if you still have questions.

Also on The Business Plan Shop

• In-depth business plan structure
• Key steps to write a business plan?
• Free business plan template

Know someone who owns or wants to start a printing shop? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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• Business Plans Handbook
• Business Plans - Volume 01
• Printing Company v1 Business Plan

Printing Company

BUSINESS PLAN

MASTER PRINTER AND PARTNERS PRINTING

52 James St. Grace, NM 84753

6924 Auburn Dr. Grace, NM 84753

June 23, 1990

This business plan outlines a two-store operation offering a full range of printing services and supplies. The joint enterprise will improve efficiency through the use of Total Quality Management (TQM). Following is a description of the ways in which the companies will employ extensive use of strategic, operational, and financial planning, as well as ways they intend to incorporate TQM methods into their businesses .

EXECUTIVE SUMMARY

Business description, company history, market analysis, marketing strategy, job flow description, management and organization, goals and objectives, historical financial analysis and operational goals, financial information, balance sheet, supplemental documents.

There are two components to this company: Master Printer of Grace and Partners Printing of Theadora. Master Printer has been owned, all or in part, by Shawn Russell since 1981. Ms. Russell started Partners in 1990 to increase market share and penetrate the Theadora market. The firm lost a major contract in 1991. This experience caused the first major loss in eight years. It is our goal to diversify the sales to the extent that we will never be dependent on one customer to that degree again. In addition, we will improve our efficiency and effectiveness through the implementation of Total Quality Management (TQM).

The two stores offer a full range of printing services and supplies. We have the ability to operate as a "quick printer" when necessary. A full list of services is included in the Business Description section.

The market is divided into commercial taxable and nontaxable accounts. We are currently identifying the number of potential accounts. The main competition is Charter Stationary, Langston Printing, and Monroe's Print Shop in Grace, and Penny Printing and Paper Supplies and Priceless Printing in Theadora. Our company will emphasize service, quality, price, and speed of service to compete in the market place. The printing industry is growing at a rate of 8 to 11 percent a year. We estimate our market share to be 34.2 percent and plan to increase that to 44.4 percent in five years through the implementation and annual revision of this plan.

Master and Partners have the ability to offer full-line printing services. The labor force consists of 13 people who have 150 combined years of printing and/or sales experience. We will use a delivery service to get the products to our customers in the outlying areas and for customers who need rush service.

We presently have a need for the following funds:

We would like to have this loan over a 12-year term at 8.34 percent interest.

This business plan makes extensive and exhaustive use of strategic, operational, and financial planning. An essential element of this plan is the installation of the TQM method.

Master Printer and Partners Printing offer a range of services, including:

• Offset printing
• Limited in-house full-color
• Job out balance of full-color
• Books, manuals, brochures
• Computer typesetting with Apple Macintosh and Varitype
• Letter press

At the current time our regular customers are:

• Percy's Restaurant
• Jim's Video Arcade
• Grace School System
• Pine Acres Rest Home
• Government Printing Facility
• Sarah's Stitchery

In addition to the few accounts listed above, we have approximately 100 accounts not listed (i.e., churches, businesses, clubs, etc.).

Master Printer is a local commercial printing company that has recently expanded to Theadora, New Mexico. Master was established in Grace, New Mexico in 1889 as a local newspaper printer, along with a job print shop. It was created to meet the printing needs of the local community.

After a period of time, the job print shop was sold as a commercial print shop. It was owned and operated as Grace Printing Company by Mrs. Dorothy Simmons.

In 1935, an employee, Drake Master, purchased Grace Printing Company and changed the name to Master Printer. During 1945, Mr. Master had a building erected at 52 James Street. This site remains the location of the present shop.

Master Printer was operated by Mr. and Mrs. Master until 1972. A few years after the death of Mr. Master, the shop again changed hands. It was sold to Mrs. Jane Appleton, who had been an employee of the company for 20 years.

In January 1981, Ms. Appleton sold Master Printer to two employees, Arthur Banes and Jack Wilson. Annie Reese became a junior partner.

Master Printer operated under this general partnership until it was dissolved in October of 1984. It was during this time that Shawn Russell became the sole proprietor of Master Printer.

In October of 1990, Shawn Russell expanded to Theadora, New Mexico. She opened a print shop under the name of Partners Printing. The two locations are full service printing companies and offer a wide range of printing products and services.

Potential Customers:

In addition to our current customers, I have identified the following businesses that will help diversify our revenue base:

• Tandy Toy Store
• Wednesday's
• Thomas, Bailey, & Hardy
• Jamie's Boutique
• Ralph White's Hardware

Small customers that have been overlooked in the past, such as physicians, young professionals, nonprofit organizations, and small businesses in our market area will be identified by next December.

Estimated Printing Market Size and Competition:

• Selection of Service
• New Business

The threats within the local market are:

• New print shop(s)
• New and better copiers, for in-house do-it-yourselfers

These are only potential threats, so no plan of action is necessary at this time. It is important to recognize and monitor these items for future strategy.

Target Markets

We are going to strengthen our local market by concentrating on increasing our smaller business accounts, as mentioned above. We estimate that by concentrating on maintaining our existing accounts and securing new accounts, our market share will increase as follows:

We intend to price our services and products just below or equal to our competition. The goal is to accomplish this while maintaining superior service over our competitors. We can accomplish this through efficiency, company training sessions, and by concentrating on quality control.

We will emphasize our perceived competitive advantage of service, quality, and price, to penetrate the market. To accomplish this, our promotion plan will include:

Public Relations

We intend to have periodic meetings and training sessions teaching employees how to communicate effectively with customers on the phone, and in person. One of our aims, in hopes of satisfying our customers, is to demonstrate alternative ways to do their printing. This should, in many cases, save them time and money. These training sessions are scheduled on the master calendar. (See Supplemental Documents section for information about the company calendar).

Advertising and Sales Incentives

We will develop a series of radio commercials that will be effective in exposing both companies to our market areas. We plan to have periodic promotions offering discounts or specials on various printing items (i.e. business cards, envelopes, letterheads, etc.). We will be able to determine what means of advertising will be most effective for our companies by utilizing these promotions at different intervals on various types of media. Campaigns will be initiated at the monthly Marketing Evaluation Meeting as scheduled on the monthly calendar.

Outside Sales

Outside sales has been a weak area. It has been targeted as a major area of emphasis. We are presently utilizing certain employees who we feel are qualified to work in outside sales. By readjusting production and work schedules, we are certain that the volume of business should noticeably increase for both companies.

We will survey present customers and potential customers in an effort to find the weak and strong areas of our products and services. This will be accomplished by utilizing outside sales people and the mail service. Through this survey, we should be able to gain valuable information giving us a competitive edge over our competition. Surveys are also scheduled on the master calendar. A sample survey has been provided in the Supplemental Documents section.

If the marketing goals, as outlined above, are not within 25 percent of projection by February 1, 1994, then the following strategy will be implemented immediately:

• Additional emphasis will be placed on outside sales by doubling our sales efforts.
• A 25 percent increase in radio advertising will be initiated.
• Additional promotional incentives will be implemented.
• A conference will be held with our accountant and banker.

If the marketing goals are still not met by July 1, then a marketing consultant with proven experience in the printing industry will be hired to implement a successful strategy.

The printing plants are located at 52 James Street for Master Printer and 6924 Auburn Drive in Theadora for Partners Printing. The combined labor cost for both companies is $121 per hour. Our operations consist of the following procedures:

First, the customer places the order. The employee taking the order should get as much information from the customer as possible (filling out the job worksheet should be sufficient). Also, at the time the employee receives the order a reasonable time should be determined for completing the job. The customer should be notified of any changes occurring with the order.

Second, the job ticket with all the information should be completed and documented in the job log book. The typesetter should be notified if typesetting is needing or the job should be taken directly to layout if all of the information is camera-ready. If the job is a repeal order, it should also be taken to layout.

Third, the typesetter should typeset any required copy as specified by the customer. Questions or problems should be directed to the person who took the order. No work should leave the typesetter until it has been properly proofed by two or more employees.

Fourth, every time typesetting is done for a customer, the customer must see a proof before printing is done. Therefore, the client is to be called in for proofing and they should sign a proof slip after reviewing the completed work. A customer who is proofing the typesetting that we have done should be encouraged to check spelling, phone numbers, etc. for accuracy.

It is a good idea, and should be a regular practice, for an employee to go over the proofing process with the customer and review the printing specifications as they are printed on the job ticket. Take nothing for granted and never ASSUME anything.

Fifth, after the proofing and correction stage, the job should go to layout, where logos and art work are added, an original is made, and a plate is prepared for printing.

Sixth, the plate is taken to a pressman. The pressman's job is to pull the stock required for the job and then print it to the specifications on the ticket. Again, the pressman should not assume anything. If there is any question or doubt as to the specifications of printing the job, the pressman should take the questions to the shop foreman for clarification.

Seventh, the job is printed and then goes to the bindery for any bindery work needed (i.e. collating, numbering, padding, cutting, gathering, packaging, etc.). When all bindery work is done and the job is complete, it should either be delivered or taken to the front office for pick-up.

Eighth, the delivery person or the front office employee should get a signed delivery receipt and/or a signed in voice when the job is picked-up. The delivery receipt should then be placed in the job envelope and the envelope filed in the completed box. The invoice also has its assigned place and should be filed there without fail.

Personnel in each department should be aware of the delivery dates requested by customers. The work schedules should ensure that these dates are met. Should a job be held up in a department that will affect the delivery dates, the customer should be notified to help maintain proper public relations.

Also, it is the responsibility of the bookkeeper to make sure that all customers are invoiced weekly and that statements are in the mail at the proper time. Any time an invoice can be delivered with the job, it should be, as this will eliminate unnecessary postage and work load in the front office.

The managers' duties are quite encompassing, as they oversee all shop employees. Therefore, this job requires knowledge of operational procedures, people skills, and a very broad knowledge of shop equipment maintenance. Further duties and responsibilities are:

• Management of each department supervisor
• Ordering supplies and all paper stock
• Overseeing the completion of jobs and ensuring quality control
• Maintaining schedules
• Cost controlling and waste management which requires shop personnel to use stock that is cut and left from previous jobs, instead of cutting down new stock
• Responsible for monitoring job flow and ensuring that each order is on schedule
• Taking job orders, answering the phone if the front office needs help, and waiting on customers

A listing of all management goals that have been derived as a result of this plan are listed in the Supplemental Documents section.

When the previous months financial statements are received, these procedures will be reevaluated and appropriate changes will be made. If the cost containment measures are not effective, then changes will be made. Financial reviews are scheduled on the monthly calendar.

Target percentages for the line items that will be monitored for containment are:

TQM will be instituted after management is educated on the benefits and short comings of the process. TQM has been scheduled on the master calendar.

Management Goals

• Recapitalize through loan proceeds.
• Initiate a plan of action to create a better working atmosphere.
• Reduce cost and increase profits.
• Through new formats and procedures, increase profitability.
• Strengthen present customer base and expand customer base to outside areas (Rosemond, Alareado, Mansfield, etc.).
• Update equipment to expand into more specialized areas of the printing market.
• Increase employee benefits.

Operational Goals

Cost contain.

• Contain all costs within FRA guidelines where applicable.
• Establish a regular insurance audit to determine needs and reduce cost where applicable.
• Install TQM in phases as indicated on the master calendar.
• Examine costs on a regular basis during monthly financial review.

Implement the following accounting changes:

These items are projected to be purchased in the following time frame:

Productivity/Efficiency Goals

• Contain waste through regular management meetings, at the present time and through TQM methods in the long-run.
• Install employee suggestion box with cash incentives for suggestion that result in cost savings on increased productivity. This will lead to a team based presentation program through TQM in the long-run.
• Outline Quality Control Procedures. (See subsection on Production and Quality Control).

Business Plan complete - September 21st

Loan Funded - October 2nd

A management calendar has been developed to indicate projection dates for reaching strategic decision goals. It is also used to schedule strategic planning sessions, evaluations, and general meetings.

Information about obtaining the comprehensive historical income statements can be found in the Supplemental Documents section. The following text is a summarized version of these statements.

An analysis of the 12-year trend indicates an increase in revenue for 11 of the past 12 years. The year, 1981, is the exception to this trend.

In 1981, Shawn Russell was adjusting to making management decisions, while continuing her work as a presswoman. The work force consisted of the two general partners, one junior partner, one full-time employee, and occasional part-time help. The high number of employees resulted in lower salaries and wages for that year.

In 1982, there was a considerable salary increase without a corresponding increase in sales or gross profit. The difficulties experienced in the partnership limited sound management decisions. This salary increase, along with the absence of an active sales force, contributed to a decrease in gross profits for the company by 1984.

In August of 1984, the partnership realized that it needed to disband. It was dissolved in October of 1984. After the dissolution of the partnership, the shop has realized steady growth.

Several expense line items have been analyzed and have provided opportunities for cost containment.

Cost of Goods

This item appears to have been out of proportion at certain periods. To remedy this, several steps have been and will be taken.

• Procedures are being taken to monitor material waste. Waste due to errors can be considerably reduced by implementing and enforcing policies on quality control.
• Pricing updates will be made more often to reflect price increases on papers and supplies. Price lists have recently been updated and modified to simplify pricing procedures for employees. This will be a major help in eliminating pricing errors.
• Each department will be responsible for recording time spent on each job. This will show what types of printing jobs are more or less profitable, and indicate what measures should be taken to increase profitability.

Wages (including owners)

Wages have averaged 28.6 percent over the 12 year history. Current labor expense is high, 37.3 percent of gross sales, due to the loss of the Hillman Equipment contracts. The figures are ½ actual and ½ projection. One employee has been terminated and one employee quit. As a result, this percentage should be lower by year end. The FRA (Financial Research Association) comparison for a like-size business indicates a 35.98 average. Therefore, Master Printer and Partners Printing are only 1.32 percent above this industry average. Increases in productivity brought about through the implementation of this plan will bring this figure to below the industry average.

Payroll Taxes

Payroll taxes have increased from .7 percent in 1981 to 3.7 percent in 1992. However, this line item is only controllable indirectly through total labor.

Advertising

Advertising is .7 percent on average and is above the FRA average of .39 percent for small-sized businesses. In order to increase our penetration in the market, this item will have to remain above this average for a short time. However, we do feel that by utilizing an effective advertising strategy, our advertising dollars will yield a greater return than in the past.

Auto Expense

Auto expense was .8 percent in 1982, and 1.9 in 1992, or a 237 percent increase. There are no industry averages for this line item, but it is deemed to be high.

The increase is contributed primarily to the frequent trips and distance from Grace to Theadora. These trips should be less frequent due to the loss of certain Hillman contracts. Therefore, this expense should decrease without an action plan.

Bad debts have not been a significant problem in the past, but we will continue to monitor accounts receivable to avoid developing any problems in this area.

Insurance costs have escalated from .4 percent of gross to 1.2 percent and are in line with the FRA industry average of 1.78 percent.

Interest has moved from 2.3 percent of gross to 2.8 percent in 1991, which is a 21.7 percent increase in 11 years. We hope to reduce our interest expense by obtaining a loan at lower interest rates than we are presently paying.

Lease Expense

Lease expense has fluctuated over the years, starting at 4.6 percent in 1981 and decreasing to 2.3 percent in 1991. We hope to reduce this expense even further by purchasing equipment, rather than acquiring it on lease options. The purchases will be evaluated with our accountant to determine what items will be most advantageous at the time.

Repairs and Maintenance

Repairs and maintenance increased significantly from 1981 through 1988. This was due in part to service agreements on new equipment. From 1988, however, this expense has significantly decreased from .77 percent of revenues to .37 percent.

Pro-forma income statement projections and balance sheets are available from the main office of Harris, Ridder, & Manny, Inc., 6734 Desert Drive, Grace, NM 84753. The following is a summary of their findings and recommendations.

Two pro-forma income statements were constructed for the purpose of analysis. One is based on the current debt structure and the other focuses on a capital restructuring program. The first indicates a net cash position of $18,348 at year end, while the second reveals a new cash position of $25,016. The capital restructuring program is as follows:

Of the $25,000 in operating costs, $10,000 will be placed in a money market account and marked for emergency use only. This account will be built to a level of $26,000, which is ten percent of gross profit. It will be maintained at that level in accordance with the gross profit figures.

Historical growth has occurred at 15 percent over the last 11 years. However, for purposes of this analysis, the growth rate was held to ten percent. The actual year to year growth rate varies in accordance with the ebb and flow of the local economy. The 1995-1996 fiscal year shows an actual decrease in sales, something the company has experienced only once in the past 11 years.

Owing to greater efficiencies and economies of scale, the net cash available grows from $25,223 in 1993-1994 to $80,404 in 1994-1995.

A FMV balance sheet was constructed because of the extensive depreciation the company currently has on the books. A market analysis was obtained from the company (See Supplemental Documents) to establish the value of the real property. The value of the equipment was estimated using replacement costs, instead of new costs, as a guideline. Value was given to the leased equipment only if it was projected to pay out in less than six months. The owners' equity in FMV terms is 34.5 percent.

Cash was used as a plug figure from the income statements. Accounts receivable and inventory were increased at five percent per year, and this amount was subtracted from cash because no allocation was made in the pro-forma income statements. The capital purchases were also subtracted from cash. Depreciation was estimated at the current rate for the life of the projection. After the current period, the payables were reduced to $1,000.

Since the business has a substantial amount of equipment depreciated out or almost out, the net worth figure was modified by adding the FMV net to arrive at an adjusted figure.

Major Assumptions

• Economy of Grace and Theadora remain relatively the same.
• No "significant" new competition.
• No large capital purchases within two years.
• TQM will be implemented within one year, with resultant efficiencies.

Company Calendar

The Master Calendar is a long range planning tool for company managers. It is a five year record of management meetings and programs. Some of the items included on this calendar are: Insurance Audits, Financial Review Sessions, Policy and Procedure Meetings, a schedule for implementation of the TQM Program, and Quarterly Management Summary Meetings.

A copy of the Master Calendar can be obtained from the Master Printer office.

Organizational Chart and Management Resumes

A chart illustrating the management hierarchy has been prepared by the owner, Shawn Russell. Please contact Ms. Russell for a copy.

Management resumes and references are available upon request.

Financial Documents

Tables containing sales figures, gross profit, operating expenses, other income, and net income over the past 12 years have been prepared by Harris, Ridder, & Manny, Inc., 6734 Desert Dr., Grace, NM 84753.

The firm of Harris, et al has also compiled additional financial statements and supplementary schedules including: a proprietorship balance sheet; a table illustrating the proprietor's capital for the one month and eight month period that ended in August of 1993; and other related statements of income. Please contact the main office, at the address listed above, for copies of these financial documents.

Market Analysis

A Market Analysis of local properties has been completed by the Benchman Company, 7483 Riverside Dr., Grace, NM 84753. The report revealed the estimated market value of both single family dwellings and retail office space. The homes ranged from $45,000 to $105,00 and the office facilities were between $9,500 to $70,000. A copy of the full analysis is available upon request.

Employee Guidelines and Production and Quality Control

Production and Quality Control is everyone's responsibility.

Dealing with Customers

Be polite and cordial

A prerequisite and requirement to taking orders is being friendly and cordial, regardless of how bad a day you may have had. Make each customer feel he or she is important and welcome. Every customer is important, so be careful not to be rude or brash.

When a customer arrives, know in advance who is going to deal with their order. Wait on customers immediately. DO NOT keep them waiting. If more than one customer comes in get someone in the back to help.

Receiving Jobs or Information (in person or on the phone)

Write everything down (use the work order form)

• Record person's NAME, TIME of call, and DATE.
• Get the address and phone number if possible.
• Type, color, and weight of stock
• Size or sizes of stock
• Color or colors of ink
• Types of bindery required (if necessary)
• Job due date
• Question information that is vague
• Quantity or quantities of order
• Record price quoted if possible
• Do not quote the customer a price unless you are sure of it. Double check the price with someone if possible.
• When receiving information concerning jobs already in production, write down the change and send it immediately to the appropriate department. Make sure that the change is recorded on the job ticket.
• Watch for Obvious Errors: Always check name, dates, and phone numbers.

After information on Page One has been obtained and recorded, the old job ticket should be pulled and a new ticket should be filled out. Someone other than the person taking the job should call the customer to verify information recorded, including the price.

After a proof is ready, with respect to the due date, the customer will be contacted, or proof will be delivered to the customer. If proof has not been picked up or OK'd in a reasonable time, with respect to the due date, a follow-up call needs to be made to the customer.

The same shall apply to completed jobs waiting to be picked up by the customer.

If supplies that have been ordered have not arrived in a reasonable amount of time, a follow-up call is to be made to the company. This also applies to orders shipped outside of the print shop.

• If it is clear where the fault lies, due to carelessness or negligence, the cost of the job may be charged to the person or persons responsible for the error.
• Communicate effectively
• Work together
• Keep your mind and thoughts on your job

Reducing Expenses

• Utilized supplies efficiently
• Avoid cutting too much stock
• Be conservative when using supplies. Use only what is needed.
• Designated persons will be responsible for cutting papers and stocks for each job prior to printing
• Each job ticket will be attached to a production control sheet. Each person and department will be responsible for recording the time the project was started and the time it was completed.
• Utilize time efficiently
• Strive to produce 8 hours of quality production daily
• Work overtime only when necessary
• Overtime is encouraged when the level of production justifies it.
• Inform the front office when you are making up time or working comp-time or overtime.
• Regular Maintenance on equipment is required: Equipment will be lubricated on a regular basis. Operators of each piece of equipment will set up a regular maintenance schedule for each piece of equipment. These schedules will be submitted and reviewed at the end of each month.
• Equipment will be cleaned and kept clean daily.
• Each person will be responsible for keeping his or her immediate work area neat and organized
• An organized work space will create a more efficient work environment

It is in everyone's best interest to be efficient and to reduce costs as much as possible. If you see something that needs to be done, inquire about it, and see that it gets done. Each person working at this company is a valuable and important part of our success.

CUSTOMER SURVEY FORM FOR MASTER PRINTER

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Digital Printing Business Plan Sample

MAR.30, 2018

Do you want to start digital printing business?

There are many benefits of starting a digital printing business. You can start it with a very low initial investment from your home, or you can increase its magnitude to any size depending on your investment. Moreover, it gives an incredibly high ROI as compared to other businesses started from comparable investments. Before you move on to starting this business, you will have to prepare comprehensive printing business plans which will establish the basis of your company’s future operations and decisions. If you are wondering how to write one then here we are providing you the business plan for printing company business startup named ‘Junes Printing Services’.

Executive Summary

2.1 the business.

Junes Printing Services will be a digital printing startup located in the main commercial market of Downtown Manhattan. The company will be owned by Elia Junes, a passionate Graphic Designer.

2.2 Management

The success of a startup heavily depends on its staff and management that’s why Junes planned it before starting a print shop . The main management of the company will comprise sales executives, graphic artists, technicians, and customer representatives.

2.3 Customers

Our target market is the corporate sector located in Manhattan. We will provide all sorts of digital printing services and our high-quality services will outperform our competition.

2.4 Business Target

Our target is to balance the initial cost of the startup with earned profits by the end of the first year and to achieve the net profit margin of $10k per month by the end of the first year.

Company Summary

3.1 company owner.

Junes Printing Services will be owned by Elia Junes, a business graduate from the University of Illinois. She is also an adept designer and is known for her exceptional graphics skills and innovative designs.

3.2 Why the Business is being started

Junes has always been passionate about starting her own printing shop business plan . Although she is a business graduate, her interest in graphic designing led her to start print shop business .

3.3 How the Business will be started

The printing shop business plan will be located in a 100-square-feet leased building in the main commercial market of the Downtown Manhattan. The company will initially procure twenty commercial printers, assorted office stationery, five filing cabinets, five work desks, a round table with chairs for meeting area and couch and chairs for customer waiting area. The startup summary is as follows:

Services for customers

If you are writing a business plan for printing services , make sure to pay special attention to what services will you offer to your customers because the planning of many subsequent components depends on your services .

The value of a digital printing business can be increased significantly if you also offer basic level graphic design services to your customers because many customers tend to modify and revise their designs after seeing them in print form.

Junes Printing Services will offer following printing services to its customers:

• Booklets and guides
• Restaurant menus
• Event flyers
• Marketing brochures
• Invitations and business cards
• Newsletters

Marketing Analysis of digital printing business

The most important component of an effective digital printing business plan is its accurate marketing analysis that’s why it is advisable to seek the help of marketing experts. If you are starting this venture on small scale, you can take help from this digital printing business plans sample and carry out a marketing analysis yourself. For the marketing analysis before starting her venture, Junes acquired the services of marketing experts to help her through this phase. Marketing analysis is extremely important because it gives you an idea of your position in the market. Therefore, it must be considered before developing the printing shop business plan .

5.1 Market Trends

There are about 7000 digital printing businesses in the United States, which generate about $10 billion every year. The industry is expected to grow at 1.9% every year. Despite the huge number of existing businesses, this market has a lot of potential provided that one plans and executes this business efficiently.

5.2 Marketing Segmentation

It is very important to analyze the market segmentation of the future customers of your services before developing a printing stote business plan because a successful and efficient marketing strategy can only be developed after we completely know our potential customers. Our target market is the corporate sector located in the Central Business District of the Manhattan which provides many opportunities to us. Manhattan houses more than 300,000 businesses as of 2014, including local, national and multinational businesses. Our experts have identified the following type of target audience which can become our future consumers:

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Corporate Sector:

The biggest consumer of our services will be the corporate sector located in the Downtown Manhattan. The corporate sector includes product manufacturers and distributors, real estate owners, hotels, restaurants and food companies, IT and software development firms, branding and advertising agencies. These companies and businesses need digital printing services for mass printing their brand messages or for other purposes. This target group will contribute the biggest portion of our revenue hence our marketing strategy for business will be specifically tailored to attract this customer group.

5.2.2 Institutions & Organizations:

Our second target group comprises of various institutions and organizations located in Manhattan including government and public-sector organizations, schools, colleges and universities, political parties, religious and sports organizations, and non-profit organizations. These organizations also need digital printing services for promoting their messages and other purposes.

5.2.3 Print & Digital Media:

Our third target group consists of print and digital media companies located in Manhattan. These companies include but are not limited to television studios, video production companies, publication companies.

5.3 Business Target

• To achieve the net profit margin of $10k/month by first year, $15k by second year, and $25k by third year
• To balance the initial cost of the startup with earned profits by the end of the first year

5.4 Product Pricing

Product pricing is one of the most important factors in deciding the strategy for any business plan for printing company . After considering the market demands, we have priced all our products in similar ranges as of our competitors.

Alex provided prompt reply and good…

Alex provided prompt reply and good understanding and research, thank you

Like marketing analysis, sales strategy is also an important component of a printing shop business plan  as it determines how the business will grow.

6.1 Competitive Analysis

As of 2018, there are about 7000 business plan for printing company in the United States, so we can say that we have a tough competition ahead. Although we have a lot of competitors, but none of them provides as high-quality services in the same price as provided by us. Secondly, we will facilitate our customers with online orders and free delivery service.

6.2 Sales Strategy

• We will ensure at least a 20% increase in website traffic each month and will ensure at least an 80% conversion rate, i.e. to turn 80% of our website visitors into our customers.
• We will advertise our business in relevant business magazines, newspapers, TV stations, and social media.
• We will offer a 20% discount on our services for the first three months of our launch.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

Personel plan shows information about the staff of a company along with their salaries. If you don’t know how to make one, you can take help from this sample business plan for a printing company . Junes has developed the following personnel plan for her company.

7.1 Company Staff

Junes will act as the General Manager of the company and will initially hire following people:

• 1 Accountant to maintain financial and other records
• 2 Sales Executives responsible to market and discover new ventures
• 2 Graphic Artists to design and modify print media
• 3 Technicians to operate the printing machines
• 2 Managing Assistants to manage the company’s official website and social media pages
• 4 Customer Representatives to interact with customers and record their orders
• 4 Drivers to transport or deliver printed materials
• 1 Front Desk Officer to act as a receptionist
• 1 Security Officer

7.2 Average Salary of Employees

Financial plan.

The success of a business heavily depends on its accurate financial analysis so make sure to pay special attention to your financial plan before opening a print shop .

8.1 Brake-even Analysis

8.2 Projected Profit and Loss

8.2.1 profit monthly.

8.2.2 Profit Yearly

8.2.3 Gross Margin Monthly

8.2.4 Gross Margin Yearly

8.3 Projected Cash Flow

Download Digital Printing Business Plan Sample in pdf

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Screen Printing Business Plan Template

Written by Dave Lavinsky

Screen Printing Business Plan

You’ve come to the right place to create your Screen Printing business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Screen Printing businesses.

Below is a template to help you create each section of your Screen Printing business plan.

Executive Summary

Business overview.

Customize-It Screen Printing is a startup screen printing company located in Atlanta, Georgia.  The company is founded by John Nelson, a recent graduate of Georgia University with a Bachelor’s degree in Business Administration. While pursuing his college education, John has worked part-time as a screen print operator for a local screen printing company. Now that John has gained the experience of screen printing and the education on how to successfully manage a business, he is ready to start his own company, Customize-It Screen Printing. John plans on recruiting a small team to help manage the day-to-day business operations of screen printing – marketing, packaging, and graphic design. Other business functions such as bookkeeping, customer support, and inventory management will be outsourced or completed using business management software.

Customize-It Screen Printing will provide customized screen-printing services for customers throughout the United States. With a wide range of products available, the company will work with any material that can be screen printed. Customize-It will be the ultimate choice for price and value.

Product Offering

The following are the products that Customize-It Screen Printing will be able to customize:

• Sweatshirts
• Backpacks & Other Bags
• Sports Equipment
• Electronics

Customer Focus

Customize-It Screen Printing will target individuals, groups, and businesses who are looking to get something customized. The company will target individuals looking to customize items for themselves or gifts for their friends or family members. Customize-It will also target businesses looking to add logos or other personalization to their company T-shirts, binders or other items for corporate events or advertising purposes. Additionally, the company will target groups and organizations looking to get something customized for gatherings like bachelorette parties, baby showers, or sporting events. No matter the customer, Customize-It Screen Printing will deliver the best communication, service, and quality products.

Management Team

Customize-It Screen Printing will be owned and operated by John Nelson. He has recruited a business school peer, Timothy Hall, to be the designer and help manage the marketing for the company.

John Nelson is a graduate of the University of Georgia with a Bachelor’s degree in Business Administration. He has been working at a local screen printing company for several years as a screen printing operator. John’s organizational skills and attention to detail when it comes to both screen printing and business management have given him the confidence to venture out and open his own company.

Timothy Hall has a Bachelor’s degree in Marketing and an Associate’s degree in Graphic Design. He is skilled in the latest and most popular graphic designer technology. John relies strongly on Timothy’s design skills as well as his marketing and sales knowledge. Timothy has worked as a marketing manager for a local retailer for over ten years and is well equipped to take on a dual role as Customize-It Screen Printing’s Lead Designer and Marketing Manager.

Success Factors

Customize-It Screen Printing will be able to achieve success by offering the following competitive advantages:

• Wide range of items that can be customized. The company will work with any material that can be screen printed – from T-shirts and tote bags to wooden plaques and glassware.
• Customers from all over the United States can purchase screen printed products through the company’s website. Operating as a completely online business allows the company to reach a wider audience than a physical brick and mortar store in Atlanta would allow while keeping costs low.
• Customize-It Screen Printing offers competitive prices. The company saves money by operating on a lean business model. Customers benefit from these cost savings by getting products at lower prices than they would get from competitors.

Financial Highlights

Customize-It Screen Printing is seeking $80,000 in debt financing to launch its screen printing business. The funding will be dedicated towards purchasing screen printing equipment and supplies and for business management software. Funding will also be dedicated towards three months of overhead costs to include payroll and marketing expenses. The breakout of the funding is below:

• Screen printing equipment, materials, and supplies: $30,000
• Business management software: $5,000
• Three months of overhead expenses (payroll, utilities): $30,000
• Marketing costs: $10,000
• Working capital: $5,000

Company Overview

Who is customize-it screen printing.

Customize-It Screen Printing is a newly established screen printing company in Atlanta, Georgia. The company will be the ultimate choice for price and value on custom orders for any material that can be screen printed. Customize-It will provide exceptional customer service for all of its online shoppers with 24/7 customer support and an extensive screen printing guide that will help each customer choose the right materials for their project. With a wide range of products available, the company will work with any material that can be screen printed.

The company’s small team of professionals will ensure that each order is processed smoothly and efficiently. Quality control is important to Customize-It Screen Printing, so the management team will ensure that only high quality materials are used and that each item is thoroughly checked for any flaws before being shipped to customers.

Customize-It Screen Printing History

Customize-It is owned and operated by John Nelson, a recent graduate of Georgia University with a Bachelor’s degree in Business Administration. While pursuing his college education, John has worked part-time as a screen print operator for a local screen printing company. John has begun recruiting a small team to help manage the day-to-day business operations of screen printing – marketing, packaging, and graphic design. Other business functions such as bookkeeping, customer support, and inventory management will be outsourced or completed using business management software to save on overhead costs.

Since incorporation, Customize-It Screen Printing has achieved the following milestones:

• Registered Customize-It Screen Printing, LLC to transact business in the state of Georgia.
• Has begun to set up the work space in John Nelson’s garage and begun sourcing equipment.
• Has selected the business management software that will be used for customer relationship management, customer support, bookkeeping, and inventory management.
• Reached out to numerous potential suppliers to get quotes and product samples.
• Has begun recruiting a small team to help with marketing, design, screen printing, and operations.

Customize-It Screen Printing Services

The following are the types of products that Customize-It Screen Printing will screen print:

Industry Analysis

According to IBISWorld, the custom screen printing industry is valued at an estimated $9B. There are approximately 12,000 custom screen printing businesses operating in the U.S. with over 67,000 employees. Key external market drivers including per capita disposable income, corporate profit, total advertising expenditure for corporations, and the percentage of business that is conducted online versus in-person.

Apparel is by far the largest segment of screen printed products, accounting for approximately 49.4% of revenue share compared to other types of items such as mugs or plaques. There is an increasing trend for custom t-shirts and other garments by businesses, organizations, and individuals for a variety of purposes from advertising to teambuilding.

With the growing number of screen printing businesses and the increase in online shopping, industry operators can gain a competitive advantage by executing a top notch online marketing campaign, providing exceptional customer service, offering unique products or services, and maintaining competitive prices.

Customer Analysis

Demographic profile of target market.

Customize-It Screen Printing will target individuals, groups, and businesses in the United States who are looking to get something customized. The company will target individuals looking to personalize items for themselves or gifts for their friends or family members. Customize-It will also target businesses looking to add logos to their company T-shirts, binders, or other items for corporate events or advertising purposes. Additionally, the company will target groups and organizations looking to get something customized for gatherings like bachelorette parties, baby showers, or sporting events. No matter the customer, Customize-It Screen Printing will deliver the best communication, service, and quality products.

The precise demographics for the United States are:

Customer Segmentation

Customize-It will primarily target the following customer profiles:

• Individuals looking to customize items for themselves or gifts for friends and family.
• Businesses looking to add logos or other personalization to their corporate T-shirts, binders, or other promotional items.
• Groups looking to personalize T-shirts or other items for events such as bachelorette parties, baby showers, and family reunions.
• Organizations and sports teams looking to get T-shirts or other items customized for their team to keep or to sell for fundraising purposes.

Competitive Analysis

Direct and indirect competitors.

Customize-It Screen Printing will face competition from other companies with similar business profiles. A description of each competitor company is below.

Kustum Screen Printing

Kustum Screen Printing provides custom screen printing on-demand for customers in Atlanta and surrounding areas. The company’s list of products that can be screen printed includesT-shirts, apparel, hats, mugs, glassware, wood, binders, stickers, and more. Customers can design and purchase screen printed products through Kustum Screen Printing’s intuitive website. Products can then be shipped or picked up in-store.

Kustum Screen Printing’s promise is to deliver high quality products, exceptional customer services, and quick follow up on any issues with custom orders. The management team of experienced screen printing professionals ensures that each order is handled with the best of care.

Screen Print For You

Screen Print For You is an Atlanta-based screen printing company that provides outstanding customer service and fast processing on all custom orders. Screen Print For You provides personalized screen printing services for individuals, groups, and teams. The owners of Screen Print For You are graphic designers and marketing experts so they can help customers design their products for any purpose from family events to corporate advertising. Customers can depend on their unique screen printing process to create long-lasting designs that will be sure to make a great impression.

Make It Personal Screen Printing

Make It Personal Screen Printing is a trusted Atlanta screen printing company that provides superior custom screen printing services throughout the state of Georgia. The company is able to provide a one-stop shop for people looking for unique gifts for loved ones or for businesses looking to get marketing materials personalized with the company logo. Products include T-shirts, sweat shirts, hats, picture frames, keychains, stickers, and binders. Make It Personal Screen Printing is able to ship products throughout the state. Customers can also order online and pick up in store.

Competitive Advantage

Customize-It Screen Printing will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Customize-It Screen Printing will offer the unique value proposition to its clientele:

• Wide range of items that can be personalized. Customize-It will work with any material that can be screen printed. Customers can choose from products sourced from the company’s trusted suppliers or send in their own items to get customized.
• Unbeatable pricing to its customers- Customize-It Screen Printing operates using a lean business model that saves on overhead costs. These cost savings are then passed on to the customers in the form of deep discounts and lower prices than what competitors are offering for the same services.

Promotions Strategy

The promotions strategy for Customize-It Screen Printing is as follows:

Social Media Marketing

The company’s marketing manager will create accounts on various social media platforms including TikTok, LinkedIn, Instagram, Facebook, and YouTube. The marketing manager will maintain an active presence on all social media, updating accounts with the latest information, special promotions, and designs. Customers will be encouraged to post their purchases on social media and link to the company’s account to stimulate organic growth.

Print Advertising

Customize-It Screen Printing will invest in professionally designed print ads to be displayed in direct mailers, magazines, and newspapers. Direct mailers will be designed to target individuals and business customers.

Broadcast Advertising

The company will invest in commercials to play on multiple streaming platforms, TV channels, radio, and podcasts.

Website/SEO Marketing

Customize-It Screen Printing’s marketing manager will design the company website. The website will be well organized, attractive, and list all of the company’s products and pricing information. The website will include informative screen printing content to help customers choose the best materials for their project. The marketing manager will also enhance Customize-It’s website presence with SEO marketing tactics so that when someone types in the search engine “custom screen printing company” or “screen printing services”, Customize-It Screen Printing will be listed at the top of the search results.

The pricing of Customize-It Screen Printing will be competitive and lower than competitors so customers feel they receive value when purchasing the company’s products and services.

Operations Plan

The following will be the operations plan for Customize-It Screen Printing.

Operation Functions:

• John Nelson will be the Owner and Manager of the company. He will oversee the screen printing process and manage supplier relationships. John has spent the past year recruiting the following staff:
• Timothy Hall – Lead Designer and Marketing Manager who will oversee the design process and handle all sales and marketing initiatives for the company.
• Kelly Smith – Operations Assistant who will oversee the packaging, logistics, and shipment of the products.

Customize-It Screen Printing will use business management software including customer relationship management, bookkeeping/accounting, and inventory management software for the bulk of its operational procedures. Maintaining a lean operational team will help the company save on overhead expenses.

Milestones:

Customize-It Screen Printing will have the following milestones complete in the next six months.

9/1/2022 – Finalize contracts with suppliers.

9/15/2022 – Finalize employment contracts for Timothy and Kelly.

10/1/2022 – Purchase business management software.

10/15/2022 – Complete the company website.

10/22/2022 – Initiate the marketing campaign.

11/1/2022 – Officially open for business and begin taking orders.

Customize-It Screen Printing will be owned and operated by John Nelson. He recruited a business school peer, Timothy Hall, to be the designer and help manage the marketing for the company.

Financial Plan

Key revenue & costs.

The revenue drivers for Customize-It Screen Printing are the screen printing fees that will be charged to customers for the products and screen printing services. The company will charge a 50% markup for products such as T-shirts or mugs that come from wholesale suppliers. Additionally, Customize-It will charge a flat $5 processing fee for each item.

The cost drivers will be the overhead costs to maintain the screen printing equipment and the cost of the products themselves. The expenses will be the payroll cost, supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Average number of items screen printed per month: 500
• Average sales in dollars per month: $6,000
• Average overhead expenses per month: $12,500

Financial Projections

Income statement, balance sheet, cash flow statement, screen printing business plan faqs, what is a screen printing business plan.

A screen printing business plan is a plan to start and/or grow your screen printing business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your screen printing business plan using our Screen Printing Business Plan Template here .

What are the Main Types of Screen Printing Businesses?

There are a number of different kinds of screen printing business , some examples include: T-shirt/Clothing, Logos and Decals, and Advertising.

How Do You Get Funding for Your Screen Printing Business Plan?

Screen printing businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a screen printing business plan and a business plan for printing business.

What are the Steps To Start a Screen Printing Business?

Starting a screen printing business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Screen Printing Business Plan - The first step in starting a business is to create a detailed screen printing business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your screen printing business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your screen printing business is in compliance with local laws.

3. Register Your Screen Printing Business - Once you have chosen a legal structure, the next step is to register your screen printing business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your screen printing business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Screen Printing Equipment & Supplies - In order to start your screen printing business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your screen printing business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful screen printing business:

• How to Start a Screen Printing Business

Other Helpful Business Plan Templates

T-Shirt Business Plan Template Retail Business Plan Template

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Creative Dye

Sublimation Printing Tips, Tricks, and Hacks!

Sublimation Printing Business Plan

Sublimation Printing

If you are starting a Sublimation Business, I encourage you to do your due diligence and check the requirements for your state, county, and country. Disclaimer *I am not a lawyer, and this should not be considered legal advice. Please get in touch with your lawyer with any questions or concerns.

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to  Amazon.com  and affiliated sites.

• Sublimation Printing Business Plan 

The power of computer sublimation is impressive, to say the least, and the possibilities are endless. Dye sublimation printing is as easy as 1-2-3 and allows you to offer custom products to potential customers in your area. Be sure to research your target market because you want to be successful, not try to be everything to everyone. This Sublimation Printing Business Plan started as a simple way to help everyone build their business. 

Table of contents

About the Sublimation Business Plan PDF

Sublimation process, sublimation marketing ideas, create a need, sell the solution, raise the perceived value, package & presentation, is sublimation printing a good business, basic equipment needed to start a sublimation business, printing sublimation prints, research. research. research. , t-shirt business, order forms, online or storefront, naming my sublimation business, payment methods, growing your business, is sublimation business profitable.

But then, as I added things here and there, I decided I needed to have a little more in-depth knowledge about Sublimation Printing and other topics to help you along your way. I’m not sure where you are in your journey, but every business should have a Business Plan, which is why the Sublimation Printing Business Plan e-book is a MUST-have resource. It was the one resource I wish I had when I started my Sublimation Printing Journey. 

sublimation printing business plan pdf

The Sublimation Business Plan is essentially a business plan that you can fill out to take to the bank to borrow money and/or plan your business. Included in that are 15 pages with things such as an executive summary, products you will sell, tag lines, and so forth. It has a page that includes everything you should list as an example, then a blank one for you to fill out. I keep mine in a notebook and update it regularly with new additions, things I want to add, and important notes.

A Sublimation Business Plan should be a comprehensive working document that grows with you and your business. Remember to project your growth rate and adjust accordingly.

The following sections are included in the Sublimation Business Plan PDF. About the Business Product Plan Weekly Sublimation Plan Monthly Sublimation Plan Quarterly Business Goals Expenses Records Notes section This is your #1 resource for your Dye Sublimation Business Plan. Purchase your Business Plan for Sublimation Printing today to get started with your profitable business!

If you have questions about the sublimation process, check out  How does Sublimation Printing Work ?

I print out a sign for the table at local craft fairs to explain what Sublimation is to my customers there. 

A Marketing Plan for a Sublimation Business includes things such as a logo, advertising, packaging supplies, sublimation business cards, and of course, “thank you gifts.” I also believe that you should always include branded care cards for the sublimation products you sell.

For example, if you are selling a t-shirt to a particular school, you could say, hey, I also make keychains, car coasters, and other “related” products. This way, you are creating a need for them to come back to you for other items. 

Sell your customers the solutions they are looking for. Are they looking for a unique t-shirt? A fun air freshener, or possibly a new tumbler. Help show them what they need, so they make the purchase toward something they want and need. (See what we did there?)

Make your products pop and make sure they are high-quality products. Thus you will be able to raise the perceived value of your items. Use the Sublimation Pricing Calculator to help you set your prices. It takes the guesswork out of pricing and helps set a baseline for what your customers will pay. 

If it is a brand, suggest they put their logo on the mousepads you can sublimate on. That way, they are getting advertising and branding, and you are retaining them as a customer, allowing you both to make more sales. 

Design one-of-a-kind products that people want to own. Everyone wants to have personalized items at their fingertips, and sublimation printing allows this to happen affordably. 

Just remember to bring your potential customers your best product, and you will have a profitable business built with return customers. 

Packaging and presentation are equally important when it comes to making the sale of sublimation products. Set up your packaging nicely, describe it well, and ensure you are delivering quality products vs. large quantities. Remember, it’s all about the power of perception and the perceived value that determines the price someone’s willing to pay.

Sublimation printing is a good business if you put in the work. There are thousands of individuals that make money with dye sublimation. There are thousands of sublimation products you can make as well as sell. From selling digital prints to physical prints and even finished products, the possibilities are really endless.  

Plus, Sublimation Printing allows you to make personalized products for family members and community groups. You can sell them online, in stores, at a local craft fair, or even on Facebook. Again, the places to sell your products are only limited to your imagination. 

Pick up your copy of the Sublimation Printing Business Plan PDF today to help you get your business up and running.

What supplies do I need to start sublimation printing? Sublimation Printer Sublimation Ink Design Program/Software Computer for Software High-quality print files – Graphics in PNG/SVG files work great, but the choice of imagery or design you use must be high-quality.

Sublimation blanks Sublimation Paper, sometimes called transfer paper Heat Press or a variety of heat presses depending on your business type Heat Tape Heat-Resistant Gloves Butcher Paper/Blow Out Paper Packaging Supplies Bags Shipping Supplies

If you want to print your own designs, you will need a sublimation printer, sublimation ink , as well as sublimation paper/transfer paper. You will also have to have a Sublimation Design Program. Then, in order to make finished products, you will need sublimation blanks, a heat press, heat tape, heat-resistant gloves, and butcher paper. Don’t forget packaging supplies for your finished products and bags for shipping and/or craft fairs. 

Business Cards & Care Cards

Business cards also should be included with your finished products when it is time to sell them or ship them. I also strongly suggest having branded care cards to help your customers care for their new purchases properly.

What type of Sublimation will you specialize in? Printing Designs and shipping to customers?

Are you offering a specific product? T-shirts, hats, coffee mugs, tumblers, the possibilities are endless (really)!

Will you have retail prices and wholesale prices? Or will you offer discounts on larger orders that can be mass produced?

If you are going into the t-shirt business, there are lots of decisions to be made as well. Examples include 

Will you sublimate on the back of a shirt, the front of the shirt, or both? Will there be different prices for each of those options? 

How will you display the finished product? How is the t-shirt going to be packaged?

What t-shirt designs are you going to offer? Do you have a way to display those, or are you going to have printed t-shirt designs ready for pressing?

Have you considered setting up your t-shirt business plan? You can use the Sublimation Business Plan PDF and just focus on t-shirts to save yourself extra steps. Will you have a lot of space for the storage of t-shirts? How will you organize them to maximize your square footage and inventory?

Will you offer custom shirt sublimations on the spot, or will those be custom orders? 

Will you have a variety of sizes on hand at all times, or will you order t-shirts as you need them and grow your inventory?

You MUST have Order forms to save your sanity, whether you choose to do it the old fashioned pen/paper way or go with online editing you must be organized.

Will you sell your products online or offline? Will you have a storefront or office space? Will you have an online store or an online business? Or will you be an online business with a storefront? Or maybe you want to just run an eCommerce store. All are options to consider when opening your own Sublimation Business.

Will you work out of your home? (Is it zoned for that?)

Most sublimation businesses are home-based businesses because a small amount of space can often times be used to get started. Then as your business starts to make a good profit, you can consider growing into a building. 

Brainstorm your list of business names. Some ideas to include are: 

Use words like my or give your business a personal feel, ex. My Creative Moments *just make sure you aren’t breaking any copyright or infringement laws. 

Creative Dye (was made because I felt like “creative” describes the process of making items, and Dye because Sublimation is like a dye.  

Make it unique to you but easy and short for your customers to remember. After you have decided on a name and contacted your lawyer it’s time to register your business with the Secretary of State, Get your Employer Identification Number (EIN), and register for taxes on the local, state, and federal levels. 

Purchase the domain name, and secure all social media profiles, once you have your LLC. Examples include Facebook, Instagram, Twitter, TikTok, Snapchat, etc. 

Set up your email marketing strategy (need help? Email me at  [email protected] .)

For a low investment, we will start growing your email list, so those customers keep returning. As well as get brainstorming along the way, you will present your social messages. 

What kind of payment methods will you be accepting: 

Credit cards

Debit cards 

PayPal 

Gift Cards or Gift Certificates

Will you be offering discounts and/or a rewards program or running exclusive deals for current customers? These are all very important pieces of your Sublimation business that you need to decide on when setting up your business plan template . 

Later down the road, you might decide it is time to grow your Sublimation business. Adding additional sublimation machines and sublimation printers is a great way to expand an already thriving sublimation business. Or maybe you want to expand into custom shirt sublimation productions or add on to your eCommerce store. There are lots of ways to grow your sublimation business, but if you want to expand, even more, you could add something like screen printing. 

Screen Printing is more for mass production of the same items. Especially if you are going to be doing garment customizations in mass quantities. Screen printing soaks into the fabric and lasts longer than heat-transfer designs, but not as long as sublimation printing. Read more about the main differences between screen printing vs. Sublimation here. 

You could even offer digital printing of sublimation prints, print-on-demand services which could include finished products people ordered, or even just the designs printed out. A laser printer could be added for “printing” items in bulk, but not for Sublimation printing . Or you could add other traditional printing methods or focus on building your own custom t-shirt sublimation company. Or maybe you want to start shipping your own blank products, including things like t-shirts, water bottles, ceramic tiles, neoprene coasters, and hundreds of other possibilities. The next step you take is a great place to go, no matter which direction you go. You will find sublimating success especially if you set up your sublimation printing business plan at the start.

Download the Sublimation Printing Business Plan PDF today!

Start-up and production costs are lower than other businesses when starting a Sublimation business. However, it should take less than$1,500.00 to get your sublimation business going and turn a profit. Keep in mind that an entry-level printer and inks start at around $500. Start a sublimation printing business in the comfort of your own home today.

Getting started in Sublimation Printing takes a lot of time and effort. However, with the following products you will be able to learn more about Sublimation and get organized at the same time. From time to temperature charts, to pricing your products. We have you covered!

A Beginner’s Guide to Sublimation -Pick up a copy of the Sublimation Book A Beginner’s Guide to Sublimation for only $14.99 for a limited time.

Blank Time and Temperature Chart -Designed for you to keep track of times and temperatures for your heat press

Time and Temperature Chart -Extensive Time and Temperature Chart with over 100 items listed.

Sublimation Color Chart -PDF download of a Sublimation Color Chart

Sublimation Glossary -Covers all of the terms and acronyms used in Sublimation.

The Sublimation 101 Guide Book is the ultimate resource to get you started on your Sublimation Journey.

Sublimation Pricing Calculator -Takes the guessing out of pricing your finished products and calculates it all for you.

Sublimation Product Care Cards – Easy to print care cards to give to your customers so they know how to care for their products.

Sublimation Management System -This binder system includes 20+ pages to download and print out to help keep you organized. The Sublimation Management System is a binder is a download that you can track things in, ex. free font sites, favorite fonts, favorite font pairings, sublimation printer settings, Order tracking sheet and many other pages. I took my system and adapted it for others to implement.

Sublimation Business Plan PDF -The Sublimation Business Plan is essentially a Business Plan that you can fill out to take to the bank to borrow money and or plan your business. Included in that is 15 pages with things such as Executive Summary, products you will sell, Tag lines and so forth. It has a page that includes everything you should list, then a blank one for you to fill out.

1 on 1 Time

If you are stuck and need help, book me to help get you unstuck. 30 minute blocks only, scheduled to fit both of our schedules. Only 5 Spots a month are available so book today!

Does it cost a lot of money to get started in Sublimation?

Start-up and production costs are lower than other businesses when starting a Sublimation business. However, it should take less than$1,500.00 to get your sublimation business going and turn a profit. Keep in mind that an entry-level printer and inks start at around $500.

What is the best price to sell sublimation products at?

That depends on different factors. Check out the Sublimation Pricing Calculator to help you determine your best price.

What type of paper does it take for Sublimation?

Sublimation takes Sublimation paper and blowout paper.

What different products can I sublimate on?

There are hundreds of products you can sublimate on. Check out the Time & Temperature Chart for an extensive list of sublimating blanks.

How do I come up with a business name?

Be Creative, Be Concise and Be Original.

Do I need graphic designers to do sublimation printing?

No, but you need graphic designs. Purchase Sublimation Images here .

What's the first thing I should do when starting a sublimation business?

Set up your business plan template and form an LLC and register with local, state, and federal governments.

What's the first step in the Sublimation process?

Printing the sublimation print.

Does Sublimation take a lot of time?

Sublimation does not take a lot of time. However, there is a learning curve.

Can I Use A Convection Oven For Sublimation?

Sublimation must-have supplies for beginners.

Free Fonts For Sublimation

15 Advanced Tips For Making Sublimation Ink Brighter

The Complete Guide to Sublimation Printing

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3D Printing Business Plan Template

Written by Dave Lavinsky

3D Printing Business Plan

Over the past 20+ years, we have helped over 2,000 entrepreneurs and business owners create business plans to start and grow their 3D printing businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a 3D printing business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a 3d Printing Business Plan?

A business plan provides a snapshot of your 3D printing business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for your 3D Printing Business

If you’re looking to start a 3D printing business, or grow your existing 3D printing business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your 3D printing business in order to improve your chances of success. Your 3D printing business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for 3D Printing Businesses

With regards to funding, the main sources of funding for a 3D printing business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Personal savings is the other most common form of funding for a 3D printing business. Venture capitalists will usually not fund a 3D printing business. They might consider funding a 3D printing business with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.  With that said, personal savings and bank loans are the most common funding paths for 3D printing businesses.

Finish Your Business Plan Today!

How to write a business plan for a 3d printing company.

If you want to start a 3D printing business or expand your current one, you need a business plan. Below are links to each section of your 3D printing business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of 3D printing business you are operating and the status. For example, are you a startup, do you have a 3D printing business that you would like to grow, or are you operating a chain of 3D printing businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the 3D printing industry. Discuss the type of 3D printing business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of 3D printing business you are operating.

For example, you might operate one of the following types of 3D printing businesses:

• Rapid Prototype Printer : this type of 3D printing business focuses on quickly printing prototypes for companies or individuals that are designing new products.
• Aerospace, Automotive and Railway Printer: this type of business focuses on manufacturing mechanical pieces used in constructing airplanes, cars, trucks and trains.
• Consumer Products Printer: this type of 3D printing focuses on producing consumer goods such as footwear, eyewear and jewelry.

In addition to explaining the type of 3D printing business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, number of corporate clients, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the 3D printing industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the 3D printing industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your 3D printing business plan:

• How big is the 3D printing industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your 3D printing business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your 3D printing business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: fashion designers, medical device engineers, and car manufacturers.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of 3D printing business you operate. Clearly, fashion designers would respond to different marketing promotions than car manufacturers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most 3D printing businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other 3D printing businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes design services, engineering services and manufacturing services. You need to mention such competition as well.

With regards to direct competition, you want to describe the other 3D printing businesses with which you compete. Most likely, your direct competitors will be 3D printers located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What types of materials do they provide 3D printing services for?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide higher quality printing or faster turnaround times?
• Will you provide services that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a 3D printing business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of 3D printing company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to 3D printing, will you provide design services, shipping services or other engineering services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your 3D printing company. Document your location and mention how the location will impact your success. For example, is your 3D printing business located in a busy retail district, business park, industrial district, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your 3D printing marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your 3D printing business, including quoting printing projects, reviewing designs with an engineering team, programming the printer to complete the design, fulfilling production quota and delivering product to the client.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to print your 100th design, or when you hope to reach $X in revenue. It could also be when you expect to expand your 3D printing business to a larger facility.  

Management Team

To demonstrate your 3D printing business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing 3D printing businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing 3D printing, other engineering services, or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you print three new designs per day or fulfill 30 shipments per quarter? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your 3D printing business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a 3D printing business:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or blueprints of designs you are working on.  

Putting together a business plan for your 3D printing business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the 3D printing industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful 3D printing business.  

3D Printing Business Plan FAQs

What is the easiest way to complete my 3d printing business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your 3D Printing Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of 3D printing business you are operating and the status; for example, are you a startup, do you have a 3D printing business that you would like to grow, or are you operating a chain of 3D printing businesses?

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