sponsorship presentation for volunteer project

8 Proven Sponsorship Proposal Examples & Templates

Learn what is a sponsorship proposal, what it should look like, and how to create one. Explore sponsorship proposal examples and use templates to make yours.

8 minute read

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Short answer

What is a sponsorship proposal?

A sponsorship proposal is a pitch document designed to convince potential sponsors to invest in your project or event. It highlights the benefits for the sponsor, including brand exposure and audience reach, in a clear and engaging manner.

Does your proposal have what it takes to attract sponsors?

So, you've got a brilliant idea or an event that could be a game-changer.

But here's the catch – without a standout sponsorship proposal, it's like a treasure chest without a key. You’ll be missing out on not just funding, but partnerships that could skyrocket your project to success.

In this post, I’ll dive into the secrets of crafting a sponsorship proposal that doesn't just knock on doors but blasts them wide open. I’m talking about turning potential into reality, ideas into action.

Stick with me, and you'll learn how to create a proposal that's impossible for sponsors to ignore.

Let’s get started!

What are the main types of sponsorship proposals?

When it comes to sponsorship proposals, one size does not fit all. Just like a key crafted for a particular lock, each proposal type unlocks opportunities with the right sponsors. Let's break down the main types, helping you find the perfect match for your project.

5 main types of sponsorship proposals:

Event sponsorship proposals : Ideal for concerts, sports matches, or festivals, these proposals showcase the event's unique appeal and the exclusive opportunities it offers to sponsors.

Media sponsorship proposals: Perfect for radio , TV, or online platforms, these focus on finding advertising partners and highlight the reach and demographics of the media outlet.

Product sponsorship proposals: Used by brands to promote a specific product or service, emphasizing the product's features and the marketing benefits for potential sponsors.

Charity or non-profit sponsorship proposals : Aimed at organizations seeking support for philanthropic causes, they focus on the impact and social good of the cause to attract like-minded sponsors.

Sports sponsorship proposals : Tailored for athletes and teams, these proposals are crucial for showcasing skills and achievements to secure funds for training and competing.

What does a sponsorship proposal look like?

Traditionally, sponsorship proposals have been static documents, often in PDF or PowerPoint formats.

These decks, while informative, often lead to a one-dimensional experience that fails to engage and excite potential sponsors. They're like reading a script without seeing the play.

Interactive proposals, on the other hand, transform your sponsorship pitch into an engaging experience.

With interactive elements, your proposal leaps off the screen, inviting sponsors to click through for more details, watch embedded videos, and truly connect with your vision.

You can see the power of interactivity in action below:

What should a sponsorship proposal include?

A sponsorship pitch needs to capture the essence of your event or project in vivid detail. It's about blending various elements to create a compelling image that appeals to potential sponsors. Here's what to include to ensure your proposal is both captivating and effective.

8 elements of a sponsorship proposal:

Introduction slide: Start with an engaging overview of your organization or event, setting the tone for what follows.

Objective slide: Clearly state the purpose of the sponsorship and the impact you aim to achieve, laying out your vision.

Benefits slide: Detail the advantages for the sponsor, such as brand exposure and audience engagement, highlighting the mutual gains.

Sponsorship packages slide: Present a variety of sponsorship levels, each with its own set of benefits, catering to different sponsor needs and budgets.

Testimonials slide: Incorporate feedback from past sponsors to build credibility and trust.

Audience slide: Offer insights into your target audience, demonstrating their relevance and value to the sponsor’s interests.

Budget and financials slide: Provide a transparent overview of costs and potential returns, underscoring the financial viability.

Call to Action slide: Conclude with a clear and compelling call to action, making it easy for sponsors to take the next step.

Sponsorship proposal examples that captivate and convert

In the dynamic world of sponsorships, a well-crafted proposal is your golden ticket. Let's explore some examples of sponsorship proposals that have successfully turned prospects into committed partners.

These sponsorship package examples not only inspire but also offer practical insights into what elevates a proposal from good to great.

Music event sponsorship proposal

This proposal is crafted to appeal to companies seeking to maximize brand exposure among music enthusiasts.

By blending strategic planning with audience insights, it presents a compelling case for sponsorship, showcasing how a brand can become an integral part of the event's success and audience engagement.

What makes this sponsorship pitch great:

Dynamic personalization: The proposal tailors content for each viewer, creating a more engaging and relevant experience.

Clear package segmentation: It uses tabs to neatly organize different sponsorship packages, enhancing clarity and navigation.

Testimonials for trust: This presentation incorporates positive feedback from previous sponsors, adding credibility and building confidence.

Modern music event sponsorship proposal

Designed for contemporary music events, this proposal speaks directly to brands aiming to connect with the youth and tap into modern trends. It's a vibrant mix of engaging visuals and cutting-edge design, reflecting the dynamic nature of modern music.

What makes this sponsorship proposal great:

Engaging video introduction: It captures attention right from the start, increasing viewer engagement significantly.

Effective data visualization: The proposal simplifies complex information, making it visually appealing and easy to grasp.

Narrative flow: The deck ensures smooth content delivery, enhancing the storytelling aspect of the proposal.

Jazz festival sponsorship proposal

Tailored for the elegance and sophistication of jazz festivals, this proposal is a combination of style and effective marketing strategies. It highlights the festival's unique appeal and positions it as an opportunity for sponsors to enhance their visibility in a refined music genre.

What makes this sponsorship package example great:

Structured layout: It uses running numbers for a clear, organized presentation, guiding the viewer through each section.

Customizable branding: The proposal offers logo placeholders for easy customization, creating a personal connection with potential sponsors.

Focused highlighting: The deck employs strategic content emphasis to draw attention to key information.

Indie festival sponsorship proposal

Tailored for indie music scenes, this proposal example focuses on niche market appeal. It respects the viewer's time with an indicated average reading time and offers rich customization options for a personalized presentation.

Time respectful design: It indicates average reading time, valuing the viewer's time and enhancing user experience.

Rich customization options: The deck provides a variety of placeholders for a highly personalized presentation.

Effective call-to-action: The proposal guides potential sponsors on the next steps, encouraging engagement and response.

Golf sponsorship proposal

Crafted for the prestigious world of golf events, this proposal highlights the sport's elegance and the affluent demographic it attracts.

It's an ideal tool for brands seeking to gain exposure in high-profile sporting events. It presents golf not just as a sport, but as a social event, providing unique opportunities for upscale brand positioning and networking among an elite audience.

Annual schedule overview: The proposal presents a timeline slide for clear visualization of events and opportunities.

Organized information tabs: It segments content for different offers, making it easy to find and understand options.

Intuitive editing: It allows for quick customization, tailoring the proposal to specific sponsor needs.

Tennis sponsorship proposal

This proposal serves as a showcase for tennis events, emphasizing the sport's global appeal and diverse fan base. The proposal skillfully combines the excitement of tennis with strategic marketing opportunities, presenting a compelling case for sponsorship that extends beyond the court.

AI-assisted content creation: It streamlines the proposal process, ensuring a professional presentation.

Built-in analytics: The panel offers insights into viewer engagement for data-driven improvements.

Enhanced Interactivity: The ability to embed links and videos provides a dynamic and informative experience.

Athlete sponsorship proposal

Centered around individual athletes, this proposal highlights personal stories, achievements, and the unique connection athletes have with their fans.

The proposal goes beyond the athletic feats to capture the human element, making it a powerful tool for brands looking to build a more personal and impactful sponsorship narrative.

Brand consistency: The editor extracts branding elements directly from websites or brand books for a cohesive look.

User-friendly design: The deck features a scroll-based layout for an engaging, easy-to-navigate experience.

Multiple CTAs: It includes various calls-to-action, providing clear guidance for potential sponsors.

Football sponsorship proposal

This proposal is tailored for brands aiming to be part of the excitement and wide reach of professional football. It effectively captures the essence of football culture and presents it as an attractive platform for sponsors looking to engage with a large and passionate audience.

Professional layout: The deck uses a clean design with ample white space for enhanced readability.

Responsive design: It ensures smooth functionality across various devices, crucial for modern viewers.

Interactive component library: You can choose from a range of engaging elements for a customized presentation.

How to create a sponsorship proposal?

Writing a sponsorship proposal is more than just listing your needs; it's about building a bridge between your vision and the sponsor's interests.

Here's a step-by-step guide to drafting a proposal for sponsorship that informs, inspires and convinces sponsors to come on board.

9 steps to create a sponsorship proposal:

1) Get to know your sponsor’s business challenges

Dive into the sponsor's business objectives and challenges. Your proposal should be a mirror reflecting their values and goals. If they're big on innovation, highlight how your project pushes boundaries or introduces new ideas.

2) Dive deep into audience insights

Understanding your audience is crucial. Show the sponsor how your audience's interests and behaviors align with their brand. It's not just about numbers; it's about the story those numbers tell – like a tech-savvy crowd for a digital product launch.

3) Link to sponsor’s sales objectives

Connect the dots between your event and the sponsor's sales targets. It's about painting a picture where their investment in your project translates into measurable business growth, like increased brand loyalty or market penetration.

4) Highlight previous successes

Bring in success stories and testimonials that resonate with credibility. If a previous sponsor gained significant social media traction through your event, let that story be told. It's these real-world impacts that turn heads.

5) Weave a captivating narrative

Your proposal should read like a compelling story, not a dry report. Engage sponsors with a narrative that showcases the journey and potential impact of your project. Make them feel part of something groundbreaking.

As Simon Sinek, an author and motivational speaker says, "People don't buy what you do; they buy why you do it."

6) Outline execution and logistics

Clarity on execution is key. Lay out a clear roadmap of how you plan to bring the project to life, from marketing strategies to event logistics. This shows sponsors you're not just a visionary but also a doer.

7) Present sponsorship options

Offer a variety of sponsorship packages and ensure these packages align with the value you're offering. When offering different levels of sponsorship, make the specific benefits clear. This will allow sponsors to choose the best fit for their budget and goals.

Here's an example of a slide outlining sponsorship options:

8) Highlight customization possibilities

Flexibility can be your ace card. Show your readiness to adapt aspects of the sponsorship to fit the unique needs of the sponsor, whether it's branding opportunities or content integration.

9) Encourage immediate action

End with a clear, direct call to action, guiding sponsors on what to do next. A compelling call to action can be the difference between interest and action.

Make it clear, direct, and easy for sponsors to take the next step, whether it’s a meeting invitation or a proposal review session.

Here's a great example of a next step slide:

Or, you can nudge your clients to accept the deal straight from the deck with an 'Accept' button.

It's a straightforward way for clients to say 'yes' with just one click. This speeds up the whole process and helps in getting more deals across the finish line faster.

Here's an example of a proposal with an accept button:

How to design a sponsorship proposal?

Designing a sponsorship proposal is more than aesthetics; it's about creating a visual dialogue that connects with sponsors on an emotional and intellectual level.

A well-designed proposal does more than convey information; it tells a story, creates an experience, and builds a relationship. Here's how to design a proposal that not only captures attention but also communicates your message effectively and persuasively.

8 sponsorship proposal design tips:

1) Incorporate interactive elements

Transform your proposal from a static document into an engaging journey. Use interactive elements like clickable tabs, embedded videos, or hyperlinks to make your proposal more dynamic and memorable.

This approach keeps the sponsors engaged and allows them to explore your proposal in depth.

Here's an example of an interactive deck:

2) Personalize for various audiences

Customize your proposal to reflect each sponsor's unique identity. Personalize elements like the sponsor's name, company name, and specific interests within your proposal.

This shows attention to detail and a deep understanding of their brand, making your proposal more relatable and impactful.

Here's an example of a personalized slide:

3) Utilize scrollytelling

Employ scrollytelling to guide sponsors through your narrative in an engaging manner. This technique layers text, images, and multimedia, unfolding your story interactively and keeping sponsors captivated.

Here's what scrollytelling looks like in action:

4) Add data visualization components

Turn complex data into clear, compelling visuals using charts, graphs, and infographics.

You can also leverage data visualization tools like interactive ROI calculators. These tools allow sponsors to input their own data and see potential returns, making the benefits of sponsoring your project tangible and clear and adding credibility.

Here's a great example of data visualization:

5) Maintain a clean layout

Choose a clean, uncluttered layout with ample white space. Organize content with bullet points, short paragraphs, and clear headings for easy digestion. A well-structured proposal maintains the sponsor's focus on your key messages.

Here's an example of a deck with a clean layout:

6) Ensure brand consistency

Your proposal’s design should be a seamless extension of your brand. Extract key branding elements directly from your website or brand book to ensure consistency in color scheme, typography, and imagery.

This not only enhances the professional look of your proposal but also strengthens brand recognition and trust.

Here's an example of a branded slide:

7) Make your proposal responsive

Design your proposal for optimal viewing across all devices. A responsive design ensures that your proposal is accessible and visually appealing, whether it's viewed on a desktop, tablet, or smartphone.

Here's what a mobile responsive deck looks like:

8) Use visual cues to highlight key information

Use design elements like color highlights or bold text to emphasize important information. This strategic use of design ensures that your key messages stand out and are effectively communicated to the sponsor.

Here's a great example of using grayed-out content:

Interactive sponsorship proposal templates

Creating a sponsorship pitch can often feel like charting a course through unexplored territory. With high stakes and fierce competition, the real test is not only in making persuasive content but also in crafting a presentation that truly captures and retains sponsor interest.

This is precisely where the magic of interactive sponsorship proposal templates comes into play. These templates lift the heavy burden of starting from a blank slate, freeing you up to concentrate on fine-tuning your message and strategy.

Just grab one.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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The Definitive Guide to the Sponsorship Proposal: 7 Steps to a Proposal that Actually Works!

by Chris Baylis | January 26, 2019

Why you can trust Sponsorship Collective

• The Sponsorship Collective has worked with over 1000 clients from every property type all over North America and Europe, working with properties at the $50,000 level to multi-million dollar campaigns , events and multi-year naming rights deals
• We have published over 300 YouTube videos , written over 500,000 words on the topic and published dozens of research reports covering every topic in the world of sponsorship
• All of our coaches and consultants have real world experience in sponsorship sales

Table of Contents

I call this post “The Definitive Guide to the Sponsorship Proposal” for a reason! I am going to tell you everything you need to know about creating a winning sponsorship proposal and how to write a sponsorship proposal that actually works.

Step One: Your Sponsorship Packages Start With What You Have to Sell

Your sponsorship package will be completely empty without a list of things to sell. These things that you sell are called “assets” and those assets are grouped together into your sponsorship proposal “inventory.” Most people start the sponsorship process by creating a sponsorship proposal template based on their financial goals, full of predefined benefits, grouped into three or four levels. They then send out these templates…and hear nothing back.

Rather than creating a single sample sponsorship package and sending it to everyone you know, start instead by building an inventory of everything you are willing to sell.

Should Your Sponsorship Packages have a Menu?

Gold, Silver and Bronze (or any other stock levels) sends a message to your sponsors that you are an amateur. Don’t do it! List some of the ways that you can help your sponsors achieve their goals but don’t list them out as packages that they have to buy. Instead, show your sponsors that you have options that help them with the following areas:

• Brand building
• Product placement
• Growing their database
• Thought leadership

Show your sponsors how you’ve helped other sponsors achieve their goals by working with you.

Corporate Sponsorship Inventory Building

Get your leadership team, program team, marketing department, volunteers and current sponsors together and ask them what they think you should be selling.

Come up with a list of everything you currently sell and then ask the group what’s missing from the list. Look at your competition and see what they are offering. Once you’re done this exercise, challenge your group to come up with a list of five things not on the list and not being done by your competition.

Step Two: How to Ask for Corporate Sponsorship Matters Less Than Who to Ask!

But how do you know who to ask ? This process is far easier than most people realize. You see, the trick to a good sponsorship proposal is that it has very little to do with what you write…when you have the right audience.

I am a firm believer that when you have a good asset list and well defined audience , your ideal sponsor appears on their own. Take the list you created in the “sponsorship proposal inventory building” section and ask yourself what types of companies want to hear about these opportunities.

Look at your audience, who will attend your event, who cares about your brand and who do you interact with through your e-mail lists and social media, and ask yourself which companies want to connect with that group in the ways you’ve outlined. If you have a media sponsorship , make sure to include their audience in this process.

When you’re done, move on to your competitors and see who they are working with. Now, for every sponsorship prospect you’ve added to your list, research their competitors. If one bank has interest in your brand then I bet they all do. Do this with every prospect on your list and suddenly you will have more prospects than you know what to do with!

Step Three: Know What to Charge for Everything in Your Sponsorship Packages

It’s worth noting that so far, this guide on the corporate sponsorship proposal hasn’t even discussed graphics, number of pages or sponsorship level name ideas. There’s a reason for this!

It is true that most sponsorship sales involve a sponsorship proposal. It is not true, however, that a sponsorship proposal is sufficient to sell sponsorship. Having the right products and knowing your customer are essential, and so is knowing what to charge for the assets in your sponsorship proposal.

Before you reach out to your prospects, spend some time figuring out what to charge for everything in your sponsorship package. The best way to do this is to list every single item you plan to sell in your sponsorship proposal along with who will see it (or hear it) and assign a value to that benefit. Use resources like Google Adwords and the local newspaper when trying to determine what to charge for things like logo placement. Assign a value to samples, product placement, speaking opportunities, free tickets, exhibit space…basically, if you offer it to a sponsor , give it a value.

Why do this? Well, for two reasons. First, it tells you how much money you can realistically expect to make through sponsorship. Second, it gives you the ability to negotiate with sponsors and trade benefits across the various levels within your sponsorship packages.

Free resources to help with this stage:

• The Complete Guide to Valuations

Step Four: Finding the Right Contact

Even the best designed, best researched and best priced sponsorship proposal won’t work if you send it to the wrong person! So who should you send your sponsorship request to? I look for people with the following in their titles:

• Sponsorship
• Business Development
• Communications

Those with Corporate Social Responsibility in their title typically handle the “corporate philanthropy” side of things though this can often be combined with sponsorship and cause related marketing. If I can only find a CSR person, I will often approach them with the request that they help me find the best contact for my proposal.

Want to Know How to Write a Sponsorship Proposal? Ask Your Prospect!

I never submit a sponsorship proposal cold, without talking to someone first. Sometimes I meet them by e-mail, phone or, best of all, in person. When I do, I never bring anything with me but a mental list of questions.

I cover this approach in more detail in my article “ Five Questions for Every Prospect ” but here are the questions I always ask my prospects before I submit a sponsorship proposal:

• Who is your target audience?
• How do you normally engage in sponsorship?
• What does your target market value?
• What can you tell me about your sales goals for the coming year?
• What would you consider to be the most important elements of a sponsorship proposal?
• How to run a discovery session
• How to get 394 prospects
• Five questions for every prospect

Step Five: The Sponsorship Proposal Template

Here is a really simple sponsorship proposal template:

Sample Sponsorship Proposal Outline

Remember: your sponsorship package is not the sales tool…you are!

Page One: T itle Page or Sponsorship Proposal Letter

Include your logo and the name of the opportunity or program and your tagline. Keep this simple and NEVER call it a “sponsorship package”!

Page Two: Describe Your Audience

Sponsorship is all about the audience ! Your sponsors want to connect with a particular group of people and they want that group of people to take a very specific action. Before you ask your sponsors for money, tell them about your audience.

Page Three: Describe Your Opportunity

Paragraph one:

Talk about your cause, event or brand. Note, one paragraph only! Plain and simple- don’t talk about need or sad stories.

Paragraph two: 

Talk about the opportunity, program or event.

Page Four: Think Menu not Sponsorship Levels 

Never say “sponsorship opportunities.” Instead use something like “Engage Leaders in Industry X” or “Reach out to People of a Certain Age or Geography” or “Come and Meet X Sector”

Start with a statement about how you like to work with sponsors and your philosophy. Most orgs put a statement at the end of their package stating “we are also willing to customize. Contact us.” Don’t do this!

Instead, open by telling your prospects that these are suggestions to get the process started. Invite them to have a look and contact you with their own suggestions about how they want to engage your network, then list all of your assets and opportunities!

Page Five: Sample Activations

This is the section where most people put a grid labeled “Gold, Silver, Bronze” but not you! Instead, list your ideas (as discussed above) to help bring your audience and sponsor closer together while helping your sponsor achieve their goals. Be sure to include opportunities for branding, sampling, attendee experience and contests. Will you sponsor buy one of these items off the shelf? Almost certainly not…but it gets them thinking and shows them that you know how to play the sponsorship game.

Page Six : The Contact Page

Use a title like “we want to hear from you!” Use a call to action. Encourage sponsors to get in touch, tell you what’s missing and tell you what they want to add or change. Make it clear that your proposal is a conversation tool and not set in stone. Do not include a section for your sponsor to cut out and mail back with their payment.

Proposals don’t sell sponsorship, people do!

Click this infographic to make it bigger!

Step Six: Your Corporate Sponsorship Sales are Only as Strong as Your Follow Up

Once you have sent your sponsorship proposal to your prospect, give them a few days to sit with it. Because you spent the time talking to them and getting to know them on the front end, you have earned the right to follow up.

Get in touch with your sponsors, ask them what they thought of your sponsorship request, ask them what they thought of benefits and what advice they have to change your sponsorship package to better suit their needs.

Expect to follow up with your sponsor multiple times!

Step Seven: After the Successful Sponsorship Package, the Real Work Begins

Once the money arrives, it’s time to kick back and relax right? Not so fast! I would say that getting the commitment from a sponsor is about 20% of the total work of sponsorship. In other words, now that you have the money you still have 80% of the process ahead. Sponsorship is a transaction and when sponsors don’t get what they paid for, they will ask for a refund or worse, they will tell their colleagues how terrible you are to work with.

Get ready to work hard for your sponsors!

• Activation, fulfillment and renewal
• Measuring ROI

• About the Author
• Latest Posts

Chris Baylis is the Founder and Editor-in-Chief of The Sponsorship Collective . After spending several years in the field as a sponsorship professional and consultant, Chris now spends his time working with clients to help them understand their audiences, build activations that sponsors want, apply market values to their assets and build strategies that drive sales. 

Read More about Chris Baylis

• "Just Send me a Proposal" The Five Words you Never Want to Hear in Sponsorship
• Sponsorship Surveys Don’t Work (and other lies we tell ourselves)
• The Sponsorship Proposal and...Shark Attacks?

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Top Tips on Finding a Sponsor for Your Volunteering Project

What’s the best way to approach a company to secure a sponsor for your Good Deeds Day activities or other volunteering event? Read on to find out!

Know what you have to offer

When you’re asking for sponsorships, you need to know what you can give in return. Companies will usually like hearing about added value of your project, especially if it aligns with their CSR policies, so consider the impact you’ll be making when explaining why they should support your efforts. You can also offer to print their logo on the back of your t-shirts, mention them in your press release or give them ad space in your event, all to make them more likely to support your event.

Know what you’re asking for

There are many types of sponsorships, so it’s best to sit down with your team and figure out what exactly it is you want to get out of this sponsorship. Companies typically offer a monetary grant, an in-kind donation of materials or professional help in large projects, so make sure you know what you need before you start the process. Knowing what you’re after will also help when targeting the companies you’ll be reaching out to, so you’ll be more likely to get the sponsorship you were hoping for.

Outreach, outreach, outreach!

Don’t be shy and start sending those emails! Putting all your eggs in one basket isn’t a smart move – reaching out to multiple potential sponsors makes it easier and more likely for you to secure the funds you need to make your project come to life. Be creative with whom you reach out to – local shops are likely to want to get involved in community endeavours, papers and magazines might be willing to donate ad space, students from a close-by university could help with photography or other skills – so put your project out there and make it a group effort.

Be prepared

Congratulations, you got a meeting with a company who’s interested in sponsoring your event! Now what? We highly recommend creating a presentation, outlining the project that you’re doing and what you need to achieve it. Try including some of your success stories as well, past projects you have done, reports of your impact, etc.. To make this step extra easy, we have created a template for you to use, with guidelines bound to impress everyone you meet, free to download and available here .

Report your successes

It’s important to show your sponsors that their contribution has made an impact on your project and your community. An impact report is a good way to show the added value the sponsorship gave your project, making the company more likely to be interested in investing in your efforts again in the future. It can include any details you want to share, from a simple fact sheet to a full report that includes stats and figures on your project. Make sure to leave off on a positive note to ensure the company’s interest in your next event.

Looking for more useful tips on securing a sponsorship for your project? You’re in luck! We have launched a new Kit for Sponsorships , with examples and pro-tips to help you in approaching potential sponsors, as well as useful add-ons such as a letter and budget template, which will make your life easy and simple. Head over to the kit now to find out more!

Ready to make a difference? Registration for Good Deeds Day is now open! Let us know what you’ll be doing to make the world a better place on March 29, 2020.

RECOMMENDED READING

The Top 5 Benefits of Volunteering

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The Definitive Guide to Project Sponsors

This blog is reader-supported. When you purchase something through an affiliate link on this site, I may earn some coffee money. Thanks! Learn more .

Every project needs a sponsor. In this article, we’ll look at why that is and how you can work with a project sponsor as a project manager. You’ll learn tips and techniques for engaging senior leaders in the role so you can build effective working relationships and act as a team.

What is a project sponsor?

A project sponsor is someone who champions the project, providing resources and support. They are accountable for the success (or failure) of the work.

Eddie Obeng in his book  Perfect Projects  defines the sponsor as a person who:

• invented the idea and really wants to do it
• controls the money
• wants the end product or will end up living with it
• can provide effective high-level representation, and smooth out the political battles before you get to them
• ‘owns’ the resources
• acts as an effective sounding board/mentor.’*

There is no single, perfect definition of a project sponsor that all the professional bodies like APM and PMI agree on. However, we generally know what we are looking for in a sponsor.

Peter Taylor, co-author of Strategies for Project Sponsorship , says, “a good project sponsor will happily act as advisor to the project manager and will focus on removing obstacles in the path of project success.”

That’s basically it, but there is a bit more to the role.

What does a project sponsor do?

The main responsibilities of a project sponsor are to:

• set the vision and direction for the project, ensuring it aligns to corporate strategy and the business objectives
• represent the project at a senior management level
• keep the project manager informed of any changes or developments that may have an impact on the project
• put their name to and help with communications about the work
• offer advice and make decisions
• deal with escalations outside the project manager’s authority level e.g. significant issues
• put forward and/or support the case for a comprehensive budget for resources
• chair the steering group or project board, providing governance and project assurance
• read, understand and sign off relevant documents
• anything else (within reason!) to support the team at the request of the project manager.

That’s what they should be doing. Let’s look now at how that breaks down during the project lifecycle so you can see what their role is as project owner throughout.

What does a sponsor do during the project?

During kick off.

During the initiation phase, the project sponsor will present the business case, and lobby to get the project selected. They will articulate the project objectives and goals to the PMO and anyone else who will listen!

Normally they will assign a project manager and give that person a clear mandate to do the work. If your project management methodology includes writing a project charter, then they may write it or draft it at this point ready to handover to the team.

During planning and preparation

During the planning phase, the person in the sponsorship role will provide the business context, and support the team to create a realistic plan. They will help secure the people required to do the work and any financial resources.

They should also make the team aware of any dependencies with other initiatives across the organization, as that helps with creating a project plan.

There is normally a need to review project requirements at this point. The sponsor may be the person who has the ultimate decision-making authority to decide if a requirement is in scope or not.

During project execution

During the project execution phase, the sponsor will resolve issues, keep the project team honest and check to see that what has been done is what is required.

The role is predominantly assurance and governance, approving deliverables and making sure the work moves through any gate reviews and governance points as necessary.

They will also be involved in risk management. They will be able to identify new risks and make the team aware of what is happening elsewhere in the organization. There may be risk management activities that the team cannot authorize themselves. The project sponsor can escalate risks appropriately within the organization and secure support for the relevant actions.

The sponsor will keep an eye on project performance. They will also be reporting project progress to the executive team and senior management.

They provide a liaison to key stakeholders, especially those that the project manager does not have direct access to.

During project completion

During the closing phase, the project sponsor will take part in lessons learned and project handover. They are likely to be the person who decides if the work has been a success, so they are critical to getting involved with project evaluation. They may even write the final report.

Another key responsibility for the project sponsor at this point is benefits realization. They will be responsible for taking the project deliverables and making sure the benefits are managed, tracked, and achieved.

What makes a good project sponsor?

A sponsor is the project’s figurehead, someone who represents the project team at board meetings, who looks out for the project’s interests, who can provide strategic direction, and most importantly, wants whatever it is the initiative is going to deliver.

Ideally, they should be someone who is going to have to live with the deliverables for long after the project manager has moved on.

A sponsor who is not implicated in the delivery will find it hard to be motivated by the work and may be unable to take decisions about something that is outside their sphere of influence.

Read next: the 10 secrets that make a good sponsor .

What happens if the sponsor is too busy?

Sponsors who are unavailable to their project manager cause problems because this delays decision-making.

On a practical level, the ‘absentee sponsor’ will not be able to provide the strategic vision and answers the project team needs to do their jobs.

On a people management level, projects with poor sponsors suffer from low morale and all the relative impacts this has on their work. After all, if the sponsor isn’t interested in what they are doing, why are they bothering?

Good sponsors understand what their role on the team needs to be. They won’t turn up to every meeting but they’ll occasionally send out a thank you email to everyone. They will be available when the project manager needs to escalate information and they will pass down relevant information too.

Generally, the more experienced the sponsor, the easier this relationship will be for the project manager. Having said that, anyone can be a good sponsor if they have enough authority and work alongside the team, asking ‘what do you need from me?’

And having a project manager brave enough to answer the question honestly helps things along too.

Project Sponsors: What project managers need to know

Before we get into the detail of working with an executive sponsor on a project, let’s clarify some of the basics with some quick-fire Q&A.

Why does a project need a sponsor?

To support the project team and act as an escalation route for any issues or problems.

How is a project sponsor different from a project manager?

The project manager manages the operational, day-to-day, issues on the project. When something happens that they can’t manage within the agreed parameters (a budget, a timeframe, a set of requirements) the project sponsor makes the decision about how to proceed.

How can they make the decision when they don’t work daily with the detail?

The project manager will present various options and the consequences of following each option. The sponsor should have a general overview of the project which will be enough to choose the right course of action. They use their knowledge of the business and the operational environment to inform the decision.

How is a project sponsor informed of progress?

This is agreed upon between the project manager and the sponsor at the beginning of the project. It could be a written monthly report, a face-to-face briefing, or on an exception basis.

If there is a problem that cannot wait, the project manager should be able to approach the sponsor immediately.

Can the project manager choose the sponsor?

No. The sponsor is generally in post before the project manager. The sponsor normally appoints the project manager.

How to manage your first meeting with a new project sponsor

Meeting a project sponsor for the first time is an opportunity to impress. It’s also your chance to start the project off well by understanding exactly what it is that your sponsor wants from you. You can start to get an idea of how the two of you will work together to achieve those objectives.

“The first task is to understand your project sponsor,” says Peter Taylor, co-author of Strategies for Project Sponsorship . “You can learn a great deal about ‘where your sponsor is at’ through some simple open questions at the start of your relationship. Ask them about their ‘hopes’ for the project and their ‘fears’ about the project. What do they believe this project can deliver to the business, do they believe in the project even? And what concerns them, what do they see as the issues on the horizon that could impact on the project success?”

Peter adds that the more that you know, the better you can shape the right working relationship. Also, the more likely you are to find something that you both do connect on.

“The next task is to learn the ways that they operate,” Peter continues. “If you don’t have personal experience, then you can do this through asking other project managers who have worked with them in the past for their experiences, and this will allow you to plan a strategy to build a working relationship.”

Making the most of your first meetings with the sponsor will help you do all of that. So what do you actually talk about when you meet a project sponsor for the first time?

I asked five experienced project managers to share what they do in that first conversation with their project sponsor. Here’s what they had to say.

1. Ask about their background

“I find out as much as I can about them, what they do, what their background is, what they enjoy most about their job – it gives me a good insight into the best way to tailor my interactions with them,” says Helen Curel .

Try to find out what experience they have had, what went well and what they found difficult about sponsoring previous projects. Be warned: some senior managers may not be willing to share their experiences with you.

You can still approach the subject tactfully: ‘I know you’ve already sponsored loads of projects but as we haven’t worked together before I just wanted to explain to you how I see your role as the project sponsor, and then we can establish how best we can work together.’

Knowing more about your sponsor is always a benefit. You can find out how much experience they have in sponsoring projects, and that can help you tailor your interactions.

2. Start establishing trust

“Try to establish trust,” says Paul Nicholson , MBCS. “Without trust, influence is almost impossible.”

You won’t get a trusted relationship from one meeting but start the work now to build a trusting way of working together. You can do that by establishing their values. Just watching how they work and being alert to what is important to them is a good starting point.

“I currently have three projects,” says Paul. “One sponsor is a senior manager with extensive sponsor experience. She is organized, pragmatic, and driven. She likes detail and to be aware of all issues and risks.

“Another sponsor is uninterested in the detailed issues but needs to feel that the project is going well. Meetings focus on people-related issues and she wants the project manager to filter out the issues that need to be discussed. For her a detailed agenda is frustrating as she will concentrate on how members feel. She is really good with people and getting others involved.

“A third sponsor is a mix of the two. He lacks experience with projects and feels threatened by risks of things going wrong. However, he is great in getting people involved and making quick decisions once he understands the issues.”

As a leader, Paul knows that he needs to understand what strategy to follow in interacting with the sponsors on each of his projects.

“Establishing trust requires that I understand their values,” he adds. “I therefore do not dive into project-related issues until I know how they will respond.”

Paul says that learning about how they will respond can be done during a team meeting where he has the opportunity to observe their interactions with other people. He also likes to follow up with a one-to-one meeting if possible to learn more about the individual and continue that working relationship.

3. Start building a relationship

Building a relationship is a common theme with the project managers I spoke to. David, a professional from Sweden, says that he too focuses on building the relationship starting at that first meeting.

“Of course, factual discussions are a must,” he says. “For example, what is their rationale for the project? That is also what most sponsors expect from a first meeting, but I use that more as a lever for relationship-building rather than an end in itself.”

David says that there will be more meetings to discuss the issues. An important part of your first meeting with the executive is to set both your expectations about how to work together and what your working relationship might look like. 

Have a conversation about working styles, preferences, and other practicalities, for example how much time they have to dedicate to this project.

Your first meeting with the project sponsor should not just be you talking and explaining what you expect from them and asking questions. You also have to listen to the responses, and listen really carefully.

“Take notes,” advises Claire Sezer , FCILEx. “I always have my own agenda. What are the underlying issues? How can we overcome them?”

Use the time with your project sponsor to find out more around what problem they are trying to solve with this project and what they are concerned about.

5. Understand the business case

The project sponsor was probably the person who put together the business case.You can use your first meeting with them to get a better understanding of the project context, rationale, benefits and more.

“Ask them to describe their role and responsibilities, and the impact to the organization that they expect the project to deliver,” says Dave Gordon , a retired project professional from Las Vegas.

Those insights will help you understand the parameters for good decision-making later and what factors might influence your work going forward.

Getting your first discussion right 

You can draw a lot from what real project managers do, and hopefully, the experiences shared above have given you some ideas for your first meeting with a project sponsor.

You’re aiming for a blend of big picture thinking and forward planning – what are their overall objectives for the project and how much time are they going to dedicate to it – alongside starting your relationship off in the right way.

I’d argue like Paul and David say above, that the detailed stuff can come later. Right now you want to leave the meeting with a good idea of what this person will be like to work with.

You want the sponsor to leave the meeting thinking that you are someone who can be trusted, who will be calm, who won’t hide the truth, and who will have the work under control (at least most of the time).

There will be plenty of opportunities to talk about project issues and the actions required to get the project deliverables from concept to reality. There won’t be another opportunity to make a good first impression, so prepare, as Claire says above, and know what’s on your agenda.

The key thing to remember is that you shouldn’t automatically assume your sponsor knows how to carry out their role effectively. Find out and explain what you expect from them, and talk about your role too.

Your working relationship with the project sponsor will last far beyond that first meeting. Let’s look now at some ways to engage and work with the sponsor in a positive way over the longer term.

5 Ways To Engage Your Project Sponsor

Above, I talked a lot about “building relationships“ and “engaging“ but what does that actually look like in real life? Let’s talk about that next.

Project managers are often in a position where their sponsor is someone several levels above them in the hierarchy. Those people are busy (aren’t we all?) so it’s worthwhile thinking through how to make the most of their time.

Many of the executives I have worked with have been C-suite individuals with plenty of other demands on their time than answering my emails. Here are five of the tips I’ve used to my advantage of the years to help build successful relationships when managing and communicating up.

1. Be t rustworthy

This is probably the most important point. Leaders at all levels will be more inclined to engage in the process if they trust what you doing.

Trust isn’t something that is earned overnight so start with mutual respect. Respect their position and authority and act as if they are going to trust yours, even if you have no evidence of that yet. You build trust by:

• Delivering on your promises
• Completing tasks, especially the ones they have asked for
• Showing that you know what it takes to get work done, and then getting it done.

You can also bask in reflected trust: in other words, your reputation goes before you and will help shape a project sponsor’s opinion of you. If another senior manager trusts you, and your team trusts you, this all goes towards ensuring any new contacts do as well.

Trust builds engagement because the sponsor won’t feel as if they have to micromanage you in order to get tasks completed. Also, aren’t you more inclined to deal with the emails and requests of your trusted colleagues than a salesperson you have had no dealings with before?

2. Be structured

Structured communication helps set expectations. If they know you are going to send your project report every Friday afternoon, then they’ll expect it (and probably think badly of you if you fail to meet your commitments).

Structured interactions also help set you apart as a trustworthy and reliable colleague. It’s easier to engage with someone who turns up to a meeting with a clear agenda and runs through the points in order, not wasting any of your time.

“Keep the focus of the conversations and requests on what is in the best interest of the common goal of the successful project – that is important,” says Vicki James, coauthor of Strategies for Project Sponsorship .

People in the role of sponsor also suffer from having many different demands on their time and your project may not be on top of their list. If they don’t know what it is they have to do, you can be sure they won’t be able to make the time to find out. You have to be there to help them discover what being a sponsor means and to explain what you expect from them.

3. Be clear

A sponsor may also need ‘training’ in the more technical elements of the project. As the work continues you will soon become an expert in the intricacies of what it is your project is delivering, but you cannot expect them to understand the details or the jargon.

Present your project updates with clarity, keep the use of jargon to a minimum, ask open questions to test their understanding and give them the opportunity to ask you questions too.

Ditch the jargon. Your executive sponsor doesn’t understand the terminology of project management, and they shouldn’t have to.

“Frame the project and project team’s needs in terms of maximising project success,” Vicki adds.

Stop talking about CSFs and Gantt charts; start talking about how you are going to measure project success and plan the work.

One of the fastest ways to lose engagement on a project (or in any business situation) is to alienate the team by using language that they don’t understand. You should feel as if you are all in it together and you can’t do that if you have to question what the project manager means every few minutes.

Worse, some senior managers are – shall we say – averse to asking questions that highlight what they don’t know so will either disengage slowly or perform their role poorly because they don’t understand what’s required. Or even try to get you side-lined so they can work with someone they trust to be clear and helpful.

4. Be transparent

No one likes surprises at work, and sponsors are no exception. I’ve not worked with a single project sponsor who would have rather I hid the truth about a problem instead of gone to them straight away.

If they know about the problems you are facing, they can help you fix them. And you stop the risk of them looking stupid if one of their colleagues finds out about the problem before they do.

Your sponsor will be more engaged because they will understand that you are doing your best to keep them informed and to provide them with information that helps them do their job.

5. Be flexible

Every project is different, just as every project sponsor is different. And you won’t just be working with your sponsor – your project is likely to bring you into contact with their colleagues and other very senior managers too. As a result, you’ll have to flex your style to make the best of your interactions with the different personalities.

What does that mean for your interactions? “Remove personality from the conversation to have a greater influence on your project sponsors and their support,” says Vicki.

In practical terms, that also looks like flexing your communication style. If someone prefers email communication, use email. If someone prefers that you make an appointment to see them via their assistant, then do that. One senior leader might prefer to take a back seat unless asked to contribute, another might prefer to dominate your project board meetings (which might be one of the reasons  why your project board isn’t working ).

Use your skills at facilitation, observation, and listening to understand the preferred working styles of the executives you are engaging with, and tailor your own interactions accordingly. They will feel more engaged as a result.

Be confident when working with sponsors

Finally, I’d add that being certified helps build good working relationships with your project sponsor and their C-suite colleagues (here are some other suggestions for  building good working relationships  at the office).

You could take a project management credential , my  masterclass in stakeholder management  or simply take time out to do professional development in the form of another training course. Having invested in your career shows stakeholders that you are serious about improving your skills and that you know what you are talking about.

Again, they are more likely to engage because they believe you are doing the best job that you can and that you are likely to get results. No one wants to align themselves with a project that is at risk of failing, so working with someone who is taking career development seriously is a good thing.

Every project sponsor is going to be different and demand a different response from you. The best advice I can give is that you should be alert to signs of engagement and be fast when you see them dropping away.

Step in early to talk to your sponsor honestly and you could avoid a costly project failure – both in business terms and in terms of your personal career. Find out why the engagement isn’t there and switch up what you are doing to bring them back on board.

Your next steps

In this article, you’ve learned about the roles and responsibilities of a project sponsor, how to work effectively with an executive in that role and how to ace your first conversations with them.

Here’s what to do next.

• Set up a meeting with your sponsor to review roles and responsibilities. You can do this even if you are part way through the project.
• Assess whether your sponsor is adequately carrying out their role — be discreet with your findings! Consider if they need more help, or perhaps it’s time for someone else to take over sponsoring the work.
• Plan what you want to get out of your next meeting so you can use their time appropriately.

Buy Strategies for Project Sponsorship on Amazon.co.uk

* Obeng, E. (2003)  Perfect Projects . Pentacle Works, Beaconsfield, p 107

Some information in this article first appeared on the  PMO Perspectives blog .

Project manager, author, mentor

Elizabeth Harrin is a Fellow of the Association for Project Management in the UK. She holds degrees from the University of York and Roehampton University, and several project management certifications including APM PMQ. She first took her PRINCE2 Practitioner exam in 2004 and has worked extensively in project delivery for over 20 years. Elizabeth is also the founder of the Project Management Rebels community, a mentoring group for professionals. She's written several books for project managers including Managing Multiple Projects .

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Top 12 Event Sponsorship Proposal Templates To Clinch A Deal

Nawsheen Muzamil

Why would businesses want to invest in your dreams? Unless they can foresee benefits out of an association with you in terms of customer engagement and competitiveness, your dreams are strictly your business. Winning sponsorship for events is one such domain where the investor has to be convinced to see the real numbers, but also believe in your dream of stupendous success.

Therefore, in order to attract investors, you better know the art of convincing. You can achieve this by either by citing your credibility or highlighting the essence of your project. Goes without saying that you must also be ready with facts that answer how your sponsors and investors can benefit from this activity. Basically you must do everything in your power to get them interested.

Sponsors that comprise wealthy and renowned brands or individuals can financially bolster your activities and validate them by supporting you.

In return, they expect fruitful branding, advertising, and in many cases, some ROIs for the collaboration. 

Let’s understand as organizers how you can do your bit in getting them to invest. 

How is a Successful Sponsorship Proposal Put Together?

Start on the right note by making sure that you are well-versed and have all the logic and reasons in place on the need for sponsors. The next stop is pursuing the right sponsor who can fund your project or event with minimum liabilities. The third and the most important is designing and presenting your proposal to win over the sponsor you want.  

This blog will help you focus on building a convincing event sponsorship proposal. Whether it is a business event, a tournament, or an artistic gala, we have summoned the best designs to make sure a deal happens. Check out the collection below!

Template 1: Event Sponsorship Proposal PowerPoint Presentation 

Here is an impressive layout to gain sponsors for your event. Using this 26-slide PowerPoint presentation, you can not only walk them through the event details, but also make your pitch.  Mention the perks of their affiliation, such as powerful branding, contribution to the community, etc, and reinforce this information with cross-checked event details. Deploy this effective PPT Design now!

Download this template

Template 2: Event Sponsorship With Budget Sheet PPT Template

Often, a sponsor is more inclined towards financials and knowing how their money will be invested in your event. Disburse this verified information about your event’s expenses with this PPT Layout. Showcase how you will go about executing a successful event. Highlight the perks of their investments and the rewards that accompany each investment. Download this 12-slide PPT Compilation now!

Template 3: Event Sponsorship Proposal PPT Template 

If, as an organization, you wish to host an event on social awareness, say reviving the long-held tradition of circus fun, we suggest you go with this template. Not only does this 24-slide PPT compilation provide a format for a convincing cover letter, but you can also explain benefits sponsors can draw. Inform them about the levels of sponsorship to find their ideal budget investment. Using this template, you should also introduce your team, your previous projects, and testimonials to persuade them. Get this now!

Template 4: Sponsorship Opportunities Proposal PowerPoint Template

The crucial element of an event sponsorship proposal is the benefits sponsors can derive from it. Here is a proposal layout to pay special attention to goodies for sponsors. Mention branding, advertising, and other forms of engagement sponsors can hope to get out of this investment. Deploy this 56-slide PPT Compilation now!

Template 5: Musical Event Funding Proposal PPT Template

If there is anything that brings people together, it is good music! Why not use a musical event to bring in engagement, audience, and revenue? Deploy this 32-slide PPT Design to gather sponsors who can fuel your magical event. Share the details of your event plan with an insight into the purpose. Download this exclusive PPT Template now!

Template 6: Music Artist Sponsorship Proposal Template

Here is another colorful proposal template to win sponsorship for a concert. With this 34-slide-document report template, you can present a comprehensive insight into your well-planned event that can benefit you and your sponsors. Highlight rewards such as brand exposure, lead generation, product launches, etc, that can be earned with a mutual benefit. Introduce your teams and the flow of events to showcase your enthusiasm. The download link to this PPT Design can be found below.

Template 7: Sports Tournament Proposal PowerPoint Template

Are you planning to host a sporting event and need sponsors? Here is a PowerPoint Presentation for the task. Convince your sponsors to support local tournaments and achieve branding in this process. Deploy the 27 slides of this proposal PPT Template to illustrate previous successes and your ability to build on it. Encourage your sponsors to participate in such community events so as to keep in touch with a targeted audience. Download this PPT Layout right away. 

Template 8: Sponsorship Proposal Template For Nonprofit Organization

Invite sponsors to invest in your humanitarian projects with this classic 56-slide PPT Compilation. Highlight your past milestones and capabilities to handle such projects with testimonials from investors. Use this PPT Design to disclose the event details and how sponsors can boast about their affiliations with your NGO. Underline the importance of social connection and its privileges to your investors with this PPT Slideshow. Download now!

Template 9: Sponsorship Proposal  Template For A Business Event

Business events need sponsoring, too, especially the special guest list, and the objective is elaborate. With this 24-slide PPT Design, you get to be ahead of your competitors in winning over potential sponsors. You can book sponsors for your next mega business event as these slides provide you the complete package. Download this design now!

Template 10: A4 Event Sponsorship Proposal Template

Convince your sponsors to be a part of your company's mega events. Use this report template to present the benefits of affiliating with your event. Bring attention to the audience diversity and social mixing that is the essence of these events and which the sponsors can benefit from. Highlight all these aspects and sponsoring packages that your event supports. A fine template with timeless value, a download of this product will add spirit and boldness to your sponsorship pitch. Click here to get it!

Template 11: One-Page Sports Event Sponsorship Package

Use this one-page PPT template to share a concise outlay of your sponsorship packages, with their added benefits. Share this one-page document with your potential sponsors and help them with your contact details to get in touch with you. Download now!

Template 12: Charity Ball Concert One-Page Sponsorship Proposal PPT Template

Let your sponsors dance their way into a charity ball concert with the proper awareness and will to be a part of it. This PPT Template will share the branding and business benefits of associating with such social events. Highlight the specialties of investing, such as generating leads and improving social presence, thereby contributing to the community. We request you to download this slide to ensure you empower stakeholders to see how their sponsorship will yield fantastic results.

Build a convincing sponsorship proposal with these PPT Templates that will click with your investors and those who you are looking to partner. 

PS: Looking to take your business to the next level? Invest in a good channel partner by devising an effective strategy. This guide, replete with powerful PPT templates, will give you the requisite boost.

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How to Make a Compelling Presentation at a Donor Meeting

You got the appointment with a potential donor. Now what? It’s presentation time. Here are six helpful tips on how to make a compelling presentation at a donor meeting.

1. Believe in what you are doing

Why are you doing what you are doing? Don’t undersell yourself. A lot of times I’ve seen people walk into a meeting timid, unenthusiastic, and unconfident. They don’t believe that what they are doing is worth people’s time and resources. If you don’t believe in yourself or your organization, why should your donor? Walk into that meeting knowing that what you are asking for is important. You can do it!

2. Do your research, know your audience, and understand what’s important to them

Who are you presenting to? Is it a business person, a teacher, alumni? Find out what’s important to them. Don’t just walk in with a pre-set script that you say to everyone—tailor it to the specific type of person.

I used to work for a non-profit called InterVarsity on college campuses. In my own fundraising efforts, I spoke with many different types of potential donors. When I met with business people, I knew they were used to talking about money, so I talked to them about the numbers in my organization and directly how their money would make an impact. Whenever I met with a parent, I’d talk about how what I’m doing impacts students’ lives. If I met up with alumni, I’d ask them to share their favorite moments while they were involved in InterVarsity. The better you know your audience, the better the presentation you’ll have.

3. Share about you

Sometimes people jump quickly to the organization they are working for and how people can give to that . Instead, try connecting with them through your personal story first. Tell them about yourself and why you are passionate about what you are doing. Share the story about how you got involved in the organization and why it matters to you.  Then , share more about the organization. 😀

4. Show how and why their giving will be meaningful, have an impact, and be a good return on their investment

Your donor has the opportunity to give and invest in many things—why should they invest in you? Share a meaningful and compelling story about how you and your organization has made an impact. Give them some numbers. Be specific. People like details:

• “We have the opportunity to reach 1,000 people like this.”
• “This isn’t just one story, but one of many of the 100s of teens we interact with.”
• “This past year, we’ve seen 500 people impacted by this organization.”
• “Through your $100 gift, we were able to feed 100 people.”
• “This story all happened by a $30/month donation.”

Give numbers and show them concrete examples of how their donation will have an impact on people’s lives.

5. Share your big, compelling vision and invite them to imagine

Donors give to big, concrete visions. What’s your vision? So many times, I’ve had people share a small and vague vision—“Our vision is that we will build a strong community with each other.” So what? What does that mean? Give me a big vision with clear, concrete points.

• “Our vision is to see 100% of the homeless youth find community in this city.”
• “Our vision is to end hunger in all of Downtown Los Angeles.”
• “Our vision is to reach 100 campuses in ten years.”

Give me a concrete and visible dream that I can imagine and see. Give me numbers, so I know when you’ve reached your vision. “Imagine the impact of ending hunger in Los Angeles.” That’s compelling!

6. Make an ask

Now you’ve shared your compelling vision and presentation—don’t forget to make an ask. Give your donor clear next steps on how to get involved and put the ball in your court to follow-up—something like “can I follow-up with you next week?”

Best of luck and happy fundraising!

About the Author

Brian chung.

Brian is a former staff worker with InterVarsity Christian Fellowship at the University of Southern California and co-founder of Alabaster Co. He enjoys walking with his dog, Levi, and drinking kale smoothies.

Sponsorship Proposal

Persuasion is not a thing present in courtrooms and debate podiums only; it’s also a trend in business deals. This is evident in business presentations, partnership offers, and contract negotiations. And it shows itself clearly when submitting a sponsorship proposal . Sponsorship proposals are not only shared by businesses. They also involve private individuals with special skills and valuable assets that notable brands and companies find useful. It bridges a two-way flow of benefits that can profit both parties. However, before these benefits can happen, you need the help of a high-quality sponsorship proposal. Browse through the collection of proposals below.

61+ Sponsorship Proposal Examples

Basic sponsorship proposal template.

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What Is a Sponsorship Proposal?

A sponsorship proposal is an offer or a pitch that an individual or organization sends to a prospective sponsor (another individual or organization) with an aim to win a sponsorship deal. The business proposal sender presents their best presentation with a persuasive outline of objectives and counter-offer to gain the sponsor’s support of their cause or activity.

The Balance Small Business puts down reasons  why you should include sponsorships on your marketing strategies . The majority of these reasons center on increasing marketing reach, being closer to people through awareness, and generating exposure. These are significant twigs of a bigger branch when it comes to marketing—attention. Every promotional tactic are geared towards grabbing the audience’s attention. Without a doubt, sponsorships do that exceptionally well.

How to Write a Sponsorship Proposal

Based on the definition, you need to write not only a proposal but a persuasive paper on why they should partner with you. Writing is challenging enough by itself, and a persuasive flavor would increase its difficulty. Ease up and follow the steps below on how you can effectively write a sponsorship proposal:

1. Firmly Settle Your Offers

If you’re planning to present a sponsorship proposal to your prospective sponsors, make sure that you’re ready with your offers. The heart of your proposal lies in what you have for them. Your sponsors would base their decision on how you’re going to help them in exchange for their support. Assess yourself and your services. Ask yourself, “What can I do, and what do I have to make them want to work with me?” If you’re a social media influencer, your huge following can help them expand their audience. If you’re an organizer, you can highlight your connections and skills in event management on your event sponsorship proposal .

2. Do Your Research

Sending a proposal to a sponsor that you barely know is something that shouldn’t do. Not only is this impersonal and insincere, but this will also affect your proposal’s quality. Do a little research on your target sponsors. List down their line of industry and identify their needs. Would they crave for an event exposure? Would they want a testimonial shoot? Would they agree if you offer to test their products? To help you generate answers to these questions, flip through their print ads or observe how they present themselves on social media. Is there something you find lacking in their marketing plan ? Doing this helps you customize your offers according to your observations. This allows you to make a proposal that resonates with their needs well.

3. Establish Your Needs

Knowing what you want is as important as knowing what you can give. Make sure that your proposal presents your needs in specific detail. Even if it seems a lot, lay them all down and present them all briefly and descriptively. If you’re asking for an athlete sponsorship, specify if you want monetary funds or if you want to showcase a sportswear from their collection. If it’s a corporate sponsorship proposal for a charity and would like to be supported with school supplies for the children, make a detailed checklist of the different items. Doing this helps your sponsor decide if they’re capable of fulfilling your requests or if they’ll suggest a negotiation.

4. Discuss How You’ll Measure Success

The sponsorship agreement doesn’t just end because all parties involved have each other’s end of the bargain. More often than not, your sponsors would want an evaluation that their sponsorship has resulted in something valuable. This is something that needs your sponsors’ input. Discuss with them your standards of success and ask for their perspective. Since sponsorships are often rewarded with marketing exposure, most businesses would offer to measure their social media’s increase in reach and website subscriptions. This way, you’ll be able to determine how your combined efforts came to be.

General FAQ’s

What’s in a sponsorship proposal.

A sponsorship proposal includes the following:

• Cover Letter
• Background of the Event
• Mission and Vision Statements
• Event Guests and Participants
• Benefits of the Proposal
• Sponsorship Packages and Agreement.

When should you send a sponsorship proposal?

You should send out a sponsorship proposal to potential sponsors once you have established your event’s budget and incentive levels. Make sure your sponsors have enough time to consider your proposal and make a donation.

What are the different types of sponsors?

Following are the different types of sponsors:

• Financial Sponsors
• Media Sponsors
• In-Kind Sponsors
• Promotional Partnerships.

Sponsorships are a concrete testament that businesses that work together flourish better. Every enterprise and organizations have their own strengths, and when these are all linked together, there’s no telling the kind of success they’ll be able to accomplish. If you think you have what it takes to offer, request for sponsorships, learn the ropes and start with a compelling sponsorship proposal. We offer a variety of them that you can readily use for your own transactions after a few modifications. Get yours now!

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Sat / act prep online guides and tips, 129 great examples of community service projects.

Extracurriculars

Are you interested in performing community service? Do you want examples of service projects you can do? Community service is a great way to help others and improve your community, and it can also help you gain skills and experience to include on your resume and college applications.

Read on for dozens of community service ideas to help you get started volunteering.

What Is Community Service?

Community service is work done by a person or group of people that benefits others. It is often done near the area where you live, so your own community reaps the benefits of your work. You do not get paid to perform community service, but volunteer your time.

Community service can help many different groups of people: children, senior citizens, people with disabilities, even animals and the environment. Community service is often organized through a local group, such as a place of worship, school, or non-profit organization, but you can also start your own community service projects.

Many people participate in community service because they enjoy helping others and improving their community. Some students are required to do community service in order to graduate high school or to receive certain honors. Some adults are also ordered by a judge to complete a certain number of community service hours.

Why Should You Participate in Community Service?

There are numerous benefits to participating in community service, both for yourself and others. Below are some of the most important benefits of volunteering:

• Gives you a way to help others
• Helps improve your community
• Can help strengthen your resume and college applications
• Can be a way to meet new friends
• Often results in personal growth
• Gives you a way to gain work experience and learn more about certain jobs

How Should You Use This List?

This list of over one hundred community service examples is organized by category , so if you're particularly interested in working with, say, children or animals, you can easily find community service activities more related to your interests.

In order to use this list most effectively, read through it and make note of any community service ideas that match your interests and that you may want to participate in. Some considerations to keep in mind are:

Is there a specific group of people or cause you are passionate about? Look for projects that relate to your passion and interests. You may also just want to perform particular community service activities that allow you to do hobbies you enjoy, like baking or acting, and that's fine too.

Perhaps you don't have enough time to regularly devote to community service. In that case, it may be better to look for opportunities that only occur once or sporadically, such as planning special events or helping build a house.

Some people prefer to participate in community service activities that have a quantifiable impact, for example, activities where you know the specific number of kids you tutored, dollars you raised, or cans of food you collected. This is in contrast to activities that don't have such clear numbers, such as creating a garden or serving as a volunteer lifeguard. Some people prefer quantifiable activities because they feel they look stronger on college applications, or because they simply enjoy knowing their exact impact on the community.

Many community service activities can help you gain skills. These skills can range from teaching to medicine to construction and more. If there is a particular skill you'd like to learn for future classes, jobs, or just out of personal interest, you may want to see if there is a community service activity that helps you learn that skill.

List of Community Service Examples

Below I've listed over 100 community service ideas to get you started with brainstorming.

General Ideas

Donate or raise money for your local Red Cross

Organize a community blood drive

Send cards to soldiers serving overseas

For your next birthday, ask for charitable donations instead of gifts

Hold a bake sale for your favorite charity

Read books or letters to a person who is visually impaired

Organize a wheelchair basketball team

Participate in a charity race

Organize an event or parade for Memorial Day

Volunteer to help at a charity auction

Participate in National Youth Service Day in April

Contact a tree farm about donating Christmas trees to nursing homes, hospitals, or to families who can't afford to buy their own

Collect unused makeup and perfume to donate to a center for abused women

Help register people to vote

Organize a car wash and donate the profits to charity

• Help deliver meals and gifts to patients at a local hospital
• Write articles / give speeches advocating financial literarcy. First you should learn about the topics themselves, like calculating housing costs, or understanding personal loans, and then give presentations on these topics.

Helping Children and Schools

Tutor children during or after school

Donate stuffed animals to children in hospitals

Organize games and activities for children in hospitals or who are visiting hospitalized relatives

Knit or crochet baby blankets to be donated to hospitals or homeless shelters

Collect baby clothes and supplies to donate to new parents

Organize a Special Olympics event for children and teenagers

Sponsor a bike-a-thon and give away bike safety gear, like helmets and knee pads , as prizes

Collect used sports equipment to donate to families and after-school programs

Volunteer at a summer camp for children who have lost a parent

Sponsor a child living in a foreign country, either on your own or as part of a group

Coach a youth sports team

Put on performances for children in hospitals

Give free music lessons to schoolchildren

Become a volunteer teen crisis counselor

Organize a summer reading program to encourage kids to read

Organize an Easter egg hunt for neighborhood children

Create a new game for children to play

Organize events to help new students make friends

Babysit children during a PTA meeting

Organize a reading hour for children at a local school or library

Donate used children's books to a school library

Work with the local health department to set up an immunization day or clinic to immunize children against childhood diseases

• Volunteer to help with Vacation Bible School or other religious camps

Helping Senior Citizens

Read to residents at a nursing home

Deliver groceries and meals to elderly neighbors

Teach computer skills to the elderly

Drive seniors to doctor appointments

Mow an elderly neighbor's lawn

Host a bingo night for nursing home residents

Host a holiday meal for senior citizens

Make birthday cards for the elderly

Donate and decorate a Christmas tree at a nursing home

Organize a family day for residents of a retirement home and relatives to play games together

Ask residents of a retirement home to tell you about their lives

Pick up medicine for an elderly neighbor

Perform a concert or play at a senior center

Help elderly neighbors clean their homes and organize their belongings

Rake leaves, shovel snow, or wash windows for a senior citizen

• Deliver cookies to a homebound senior citizen

Helping Animals and the Environment

Take care of cats and dogs at an animal shelter

Clean up a local park

Raise money to provide a bulletproof vest for a police dog

Plant a tree for Arbor Day

Place a bird feeder and bird fountain in your backyard

Start a butterfly garden in your community

Sponsor a recycling contest

Grow flowers in your backyard then give bouquets to hospital patients or people who are housebound

Help create a new walking trail at a nature center or park

Update the signs along a nature trail

Adopt an acre of rainforest

Help train service dogs

Participate in the cleanup of a local river, pond, or lake

Foster animals that shelters don't have space for

Organize a spay and neuter your pet program

Care for a neighbor's pet while they are away

Sponsor an animal at your local zoo

Train your pet to be a therapy animal and bring it to hospitals or nursing homes

Build and set up a bird house

Organize a carpool to reduce car emissions

Campaign for more bike lanes in your town

Volunteer at a nature camp and teach kids about the environment

Test the water quality of a lake or river near you

• Plant native flowers or plants along highways

Helping the Hungry and/or Homeless

Build a house with Habitat for Humanity

Donate your old clothes

Volunteer at a soup kitchen

Donate old eyeglasses to an organization that collects that and distributes them to people in need

Donate non-perishable food to a food bank

Donate blankets to a homeless shelter

Host a Thanksgiving dinner for people who may not be able to afford their own

Offer to babysit or nanny for a family in need

Make "care kits" with shampoo , toothbrushes , combs , etc. to donate to homeless shelters

Prepare a home-cooked meal for the residents of a nearby homeless shelter

Collect grocery coupons to give to a local food bank

Help repair or paint a local homeless shelter

Donate art supplies to kids in a homeless shelter

Help organize and sort donations at a homeless shelter

Babysit children while their parents look for jobs

Become a Big Buddy for children at a homeless shelter

Take homeless children on outings

Bake a batch of cookies or loaf of bread and deliver it to a soup kitchen

Build flower boxes for Habitat for Humanity houses

Organize a winter clothes drive to collect coats, hats, scarves, and gloves to be donated

Make first aid kits for homeless shelters

Reducing Crime and Promoting Safety

Volunteer at a police station or firehouse

Become a certified lifeguard and volunteer at a local pool or beach

Paint over graffiti in your neighborhood

Organize a self-defense workshop

Organize a drug-free campaign

Sponsor a drug-free post-prom event

Start or join a neighborhood watch program

Create and distribute a list of hotlines for people who might need help

Teach a home-alone safety class for children

Create a TV or radio public service announcement against drug and alcohol use

Become CPR certified

• Volunteer as a crossing guard for an elementary school

Promoting Community Enhancement

Paint park benches

Donate used books to your local library

Become a tour guide at your local museum

Repaint community fences

Plant flowers in bare public areas

Organize a campaign to raise money to buy and install new playground equipment for a park

Participate in or help organize a community parade

Clean up vacant lot

Produce a neighborhood newspaper

Campaign for more lighting along poorly lit streets

Create a newcomers group in your neighborhood to help welcome new families

Petition your town leaders to build more drinking fountains and public restrooms

Volunteer to clean up trash at a community event

Adopt a local highway or road and clean up trash along it

Help fix or raise funds to repair a run-down playground

Clean up after a natural disaster

Now that you know what your options are for community service, you can take the following steps to start getting involved:

#1: Look over your interests: Which activities seem most appealing to you? Were they mostly in one particular category, like children or the environment? If so, that's a good starting place for choosing specific organizations to contact.

#2: Figure out how much time you can devote to community service: Are you available for two hours every week? Are you not free on a regular basis but can volunteer for an entire weekend now and then?

Think about transportation as well and how you'll be able to get to different locations. Knowing this information will help you choose which community service projects to pursue, and it's helpful information for volunteer coordinators to know.

#3: Do some research to see what projects you can do in your community: Check at your school, place of worship, or town hall for more information on volunteering. You can also contact the place where you'd like to perform your community service, such as a particular animal shelter or nursing home, and ask if they take volunteers.

#4: Start volunteering! This list ranges from small projects that you can complete on your own in a few hours, to much larger projects that will take more time and people. If you find a project you can start on your own, do it!

If you want to do a project where you'll need more resources or people, check around your community to see if a similar program already exists that you can join. If not, don't be afraid to start your own! Many organizations welcome new volunteers and community service projects.

Additional Information

Considering doing volunteer work in another country? Read our guide on volunteer abroad programs and learn whether or not you should participate in one.

Are you in college or will be starting soon? Extracurriculars are one of the best parts of college! Check out our guide to learn which extracurricular activities you should consider in college .

Did you know that you can use your community service work to help pay for college? Check out our step-by-step guide on how to win community service scholarships.

These recommendations are based solely on our knowledge and experience. If you purchase an item through one of our links, PrepScholar may receive a commission.

Christine graduated from Michigan State University with degrees in Environmental Biology and Geography and received her Master's from Duke University. In high school she scored in the 99th percentile on the SAT and was named a National Merit Finalist. She has taught English and biology in several countries.

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