entertainment company business plan

Business Plan For Entertainment Company

Congratulations on taking the first step in creating a business plan for entertainment company. This is an essential step towards entrepreneurial success and a well-crafted business plan will provide a solid foundation for your business venture!

Whether you're a budding entrepreneur with a brilliant idea or a seasoned business owner looking to expand, a thoughtfully constructed business plan will help you plan and navigate towards business prosperity.

In this comprehensive guide, we will walk you through the essential elements of creating a business plan for entertainment company that captures your vision as well as attracting investors, partners, and customers alike. From defining your mission and identifying your target market to formulating financial projections and developing a robust marketing strategy, our aim is to empower you with the knowledge and tools needed to turn your aspirations into a reality.

So whether you're just starting out or you're looking to revamp your existing business plan, read on for everything you need to know.

Why is a business plan important?

A business plan will help you think about your entertainment company business like you’ve never done before. This thinking will help you clarify important elements like your long-term goals and objectives. You can then work backwards from your goals to develop strategies and marketing campaigns to help make these objectives a reality.

A business plan will also help you think about your customers in great detail. You will be able to understand their wants and needs, where they hang out, and exactly how you will target them. This clarity will enable you to focus on developing the products or services they want.

Finally, if you are seeking outside capital such as investment or a bank loan, a well-thought-out business plan will show them you are serious about your business and you have developed a clear and thorough plan of action to achieve success.

A Business Plan For Entertainment Company - The Key Parts

The executive summary, your company description, market analysis, products and services.

• Marketing Strategy
• Operational Plan
• Financial Projections

Risk Analysis

• Funding Request and Use of Funds (if applicable)
• Additional Information

An executive summary of your business plan for entertainment company is a brief overview of your business plan.

This is the first thing that potential investors or lenders will see, so it is crucial that you make a good impression. Keep this section short and highlight the key points of your plan.

What should an executive summary include?

• Overview of the Business
• Mission Statement
• Key Objectives
• Summary of Products/Services
• Financial Highlights and Funding Requirements (if applicable)

Remember potential investors don’t always have huge amounts of time to read your document so make sure that you condense the critical information, enabling the reader to make quick and well-informed judgments. Tips for the Executive Summary

Wait until you’ve written the whole business plan and then come back and complete the executive summary. This way you will know your business plan for entertainment company inside and out so you can highlight the key elements of the document. Remember the Executive Summary will shape the reader's initial perception of the business and whether they continue reading the document.

If you are looking for any tips on how to improve any section of your business plan, check out our Learning Zone , which has several in-depth guides on each section of the business plan.

The Company Description section of your entertainment company business plan is crucial as it offers a comprehensive overview of your business. This section provides essential information about your company's history, mission, vision, legal structure, location, and key milestones. It allows readers to gain a clear understanding of your company's fundamental characteristics and the context in which it operates.

When crafting your company description, make sure to include the following key elements:

• Business Name and Legal Structure: Clearly state the legal name of the company and its legal structure.
• Business History: Provide a brief overview of how the business came into existence. Highlight key milestones or events that shaped the company's growth and development.
• Mission and Vision Statements: Present the company's mission statement, which outlines its purpose and primary goals. Additionally, share the vision statement, which describes the long-term vision and objectives for your business.
• Products and Services: Briefly explain the products or services your business offers, emphasising their unique selling points and how they address customer needs.
• Competitive Advantages: Clearly state the competitive advantages that differentiate your business from others in the market. This could include unique features, patents, proprietary technology, or a strong brand presence.
• Location and Facilities: Provide details about the physical location of your business and any facilities required to operate successfully.

Tips for writing the company description section:

• Interweave storytelling into the company's history, tell the reader about your passion for the business and the journey you’ve been on to get to this point.
• Include strong visuals and infographics.
• Avoid jargon and keep the writing style clear and concise.
• Focus on your company's unique selling point (USP) and how that makes you stand out in the marketplace.
• Back up this information with customer testimonials if possible.

The market analysis section of your entertainment company business plan is essential for understanding the competitive landscape and the overall business environment. It is crucial to execute this section effectively as it demonstrates your in-depth knowledge of the market dynamics. This process will enable you, as an entrepreneur, to identify opportunities, mitigate risks, and develop strategies for success.

To conduct a good market analysis, it is important to have a deep understanding of the industry you are operating in. This information will help you make informed decisions about your product or service offerings, marketing strategies, and pricing.

Key elements to include in your market analysis section:

• Industry Overview: Provide a general overview of your industry. Describe the industry's size, growth rate, major players, and key trends. Include relevant statistics and data to support your claims.
• Target Market and Customer Segmentation: Clearly define your target market and outline the specific customer segments you aim to serve. Identify the needs, preferences, and behaviours of each segment.
• Competitor Analysis: Identify direct and indirect competitors in the market. Analyse their strengths, weaknesses, market share, and strategies. Highlight areas where your business differentiates itself from competitors.
• Market Trends and Opportunities: Explore current and future trends in the industry and market. Assess how these trends can impact your business positively and identify potential opportunities for growth.
• SWOT Analysis (optional): Consider including a SWOT analysis specific to your market. This can help you understand your business's strengths, weaknesses, opportunities, and threats in the context of the market.

How to nail the market analysis section?

• Differentiation: Focus on highlighting how your business differentiates itself from competitors, really try to drum home this point.
• Market Surveys or Interviews: Adding surveys or interviews and adding the key findings and quotes in the Market Analysis to support your claims will help reinforce the plans in your document.
• Competitive Matrix: a competitive matrix visually comparing your business against key competitors based on factors such as price, features, and customer service. This matrix is a great visual method highlighting your competitive advantages.
• Emerging Technologies or Trends: Identifying potential disruptions and how your company is prepared for them shows a great understanding of market dynamics and trends.

Looking for more inspiration on how to make your market analysis section even better, then check out our in-depth business market analysis guide.

In this section, we will highlight the core products and services that make your entertainment company business unique and valuable. It is essential to showcase what sets you apart from the competition and why your offerings are exceptional. This information is especially important for potential investors, partners, and customers who are keen to understand what sets your business apart in the market.

When describing your products and services ensure you include the following information:

• Description of Products/Services: Provide a clear and concise description of each product or service your business offers. Explain their primary function and how they address customer needs.
• Unique Selling Proposition (USP): Highlight the unique features or benefits that make your products or services stand out from competitors. Clearly state why customers should choose your offerings over alternatives.
• Product/Service Life Cycle: Describe where each product or service stands in its life cycle (e.g., introduction, growth, maturity, decline) and outline plans for updates or new offerings in the future.
• Intellectual Property (if applicable): If your business has any intellectual property (e.g., patents, trademarks, copyrights) related to your products or services, mention them in this section.

Extra elements to make this section stand out:

• Customer Use Cases: Present real-life customer use cases or success stories that illustrate how your products or services have solved specific problems for customers. Use compelling narratives to engage readers.
• Product Roadmap: If applicable, include a product roadmap that outlines future updates, enhancements, or new offerings. This showcases your business's commitment to innovation and continuous improvement.
• Quality and Testing Standards: Discuss the quality standards your business adheres to and any testing processes you conduct to ensure the reliability and performance of your offerings.
• Pricing Strategy: Integrate your pricing strategy into this section. Explain how you've determined the pricing of your products or services, considering factors like production costs, competition, and value to customers.
• Environmental and Social Impact: If your products or services have positive environmental or social implications, highlight them in this section. Increasingly, customers appreciate businesses that contribute positively to society.

The Marketing Strategy Section

Key Information to Include Within the Marketing Strategy Section:

• Marketing Goals and Objectives: Clearly state the marketing goals you aim to achieve. Focus on how you will increase brand awareness and drive customer conversions or leads.
• Target Market Strategy: Describe the specific strategies you will use to reach and engage with your target customers. This could involve digital marketing, traditional advertising, or other channels.
• Pricing Strategy: Explain how your pricing will attract the target market and how it compares to competitors' pricing.
• Promotion and Advertising Plan: Outline the promotional activities and advertising campaigns you plan to execute. Include details about social media marketing, content marketing, email campaigns, and other promotional tactics.
• Sales Strategy: Describe your sales process and how you plan to convert leads into paying customers. Mention any sales team structure and their responsibilities if applicable.
• Customer Relationship Management (CRM) Approach: Discuss how you intend to build and maintain strong relationships with your customers to encourage repeat business and loyalty.

Getting Creative with the Market Strategy Section

• Create a visual marketing timeline.
• Outline influencer or brand ambassador partnerships if applicable.
• Detail key metrics and KPIs.

By infusing creativity and innovative marketing ideas with sound fundamental marketing, you can really make this section stand out and impress potential investors and partners.

The Operation Plan Section

While marketing activities may seem more exciting, operational planning is essential for the success of your entertainment company business. This section focuses on the day-to-day operations and internal processes that drive your business forward. By providing a comprehensive roadmap of your resources, workflows, and procedures, you can instill confidence in potential investors that your business is well-equipped for growth.

Here are some key items to include in your operational plan:

• Organisational Structure: Describe the organisational structure of the company, including key roles and responsibilities.
• Key Personnel and Team: Introduce key team members and their qualifications. Highlight how their expertise contributes to the success of the business.
• Operational Workflow and Processes: Provide a high-level step-by-step overview of delivering your product or service, from production to delivery or distribution.
• Resource Requirements: Outline the key resources required to run the business, such as equipment, technology, facilities, and human resources.
• Quality Control and Assurance: Explain how the company ensures the quality and consistency of its products or services, and how it addresses any potential issues.
• Supply Chain Management (if applicable): If the business involves sourcing materials or products from suppliers, describe the supply chain management process.
• Legal and Regulatory Compliance: Discuss any legal or regulatory requirements specific to the industry and how the company ensures compliance.

How to add value to the Operation Plan section:

• Use visuals to outline organisation structures and workflows.
• Outline contingency plans, for example how the company is prepared for supply chain shortages or price shocks.
• Efficiency, efficiency, efficiency. Describe how you have driven efficiency gains for the business.
• Have you considered your business's environmental impact? If so, mention within this section.

The operational section of a business plan does have the potential to be dryer than more exciting elements such as marketing, however, by incorporating creative elements and forward-thinking workflows you can help keep reader engagement high.

The Financial Projections

The Financial Projections section can make or break a business plan. Always include well-researched and accurate projections to avoid undermining your business plan and losing out on potential investment. What to include in the financial projections section:

• Sales Forecast: Provide a detailed projection of the company's sales revenues for each product or service category over the forecast period.
• Expense Projections: Outline the expected operating expenses, including costs related to production, marketing, salaries, rent, utilities, and any other significant expenses.
• Profit and Loss (P&L) Statement: Present a comprehensive Profit and Loss statement that summarizes the business's revenue, cost of goods sold (COGS), gross profit, operating expenses, and net profit or loss for each year of the forecast.
• Cash Flow Projection: Include a cash flow statement that outlines the inflows and outflows of cash over the forecast period. This will help identify potential cash flow gaps.
• Break-Even Analysis: Perform a break-even analysis to determine the point at which the business's total revenue equals total costs, indicating when it becomes profitable.

How to add value to your financial projections section:

• Be prepared to defend your assumptions with data. If you are planning for a high-growth % make sure you can justify this assumption. If in doubt the more conservative the better.
• Include visuals that help readers quickly grasp the trends and patterns in revenue, expenses, and profits.
• Offer different scenarios based on varying assumptions. For example, present a conservative, moderate, and aggressive growth scenario.
• Include key financial ratios like gross margin, net profit margin, and return on investment (ROI).

The Funding Request and Use of Funds Section

This section outlines the financial requirements of the company and how the requested funds will be utilised to support its growth and operations.  Providing potential investors or lenders with a clear picture of how their money will be used will improve the business case for the funds and provide further confidence to investors. What to include in this section?

• Funding Request Amount: State the specific amount of funding you are seeking to obtain from investors, lenders, or other sources.
• Use of Funds: Provide a detailed breakdown of how the requested funds will be allocated across different aspects of the business. Common categories include product development, marketing, operational expenses, hiring, equipment, and working capital.
• Timeline of Funds Utilisation: Outline the timeline for utilising the funds. Specify when and how the funds will be disbursed and the expected milestones or deliverables associated with each funding phase.
• Expected Return on Investment (ROI): If applicable, include information on the expected ROI for investors. Highlight the potential for financial gains or equity appreciation over time.
• Repayment Plan (if applicable): If seeking a loan, provide a clear repayment plan that outlines the repayment period, interest rate, and the proposed schedule for repayment.

How to maximise this section?

• Create a visual timeline for key milestones such as the initial investment and key payback periods.
• Outline risk mitigation plans to instil confidence.
• Reiterate the company's long-term vision and how the funds can help achieve these goals.

As you near the end of your entertainment company business plan, it is crucial to dedicate a section to outlining potential risks. This section holds immense significance as it can greatly influence the confidence of potential investors. By demonstrating your market awareness and addressing challenges head-on, you can instill trust and credibility.

When conducting a risk analysis for your entertainment company car rental business plan, consider including the following:

• Identification of Business Risks: Enumerate the key risks and uncertainties that could affect the business. These risks can be internal (e.g., operational, financial) or external (e.g. market changes, regulatory changes, economic downturns).
• Impact Assessment: Analyse the potential impact of each identified risk on the business's operations, finances, and reputation. Rank the risks based on their severity and likelihood of occurrence.
• Risk Mitigation Strategies: Present specific strategies and action plans to mitigate each identified risk. Explain how you will proactively address challenges and reduce the negative impact of potential risks.
• Contingency Plans: Describe contingency plans for worst-case scenarios, outlining how the business will respond and recover from significant risks if they materialise.

How to make your risk analysis stand out?

• Add context with real-life examples. Are there similar businesses that have dealt with risks successfully in a similar manner to your strategy? This will add credibility to this section.
• Create adaptive strategies that demonstrate your business’s flexibility and adaptability.
• Outlining the responsible person for each risk and how they own it, giving further confidence in your risk management strategies.

Some additional information you may want to include in your business plan for entertainment company:

• Customer Surveys and Feedback
• Letters of Support or Intent
• Legal Documents (e.g., licenses, permits)
• Resumes of Key Team Members

A Business Plan For Entertainment Company Wrapping It All Up

A business plan is one of the most important documents that you will create about your business. It can literally be the difference between securing additional finance or missing out. Developing your business is not an easy task, however, the opportunity to think about your business in such detail will no doubt help you develop new and important insights along with new ideas and strategies. With all sections of your business plan and especially the financial plan, be prepared to defend your position to potential investors or lenders. This means that you should never publish anything that you can’t back up with additional data or rationale. Business Plans are not created overnight so take the time to research and think about each section properly, always try to support your claims and strategies with market insight and data. We hope you’ve enjoyed reading this guide, if you are looking for more tips on creating a business plan check out our learning centre .Good luck with your next business endeavour! Action Planr

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How to Start an Entertainment Business

From musicians to clowns to magicians to comedians, an entertainment company specializes in supplying performers for everything from birthday parties to company retreats. While most companies will specialize in one particular type of performer, it's also possible to employ a wide range of people with different skills to meet a variety of needs.

Learn how to start your own Entertainment Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start an entertainment business by following these 10 steps:

• Plan your Entertainment Business
• Form your Entertainment Business into a Legal Entity
• Register your Entertainment Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Entertainment Business
• Get the Necessary Permits & Licenses for your Entertainment Business
• Get Entertainment Business Insurance
• Define your Entertainment Business Brand
• Create your Entertainment Business Website
• Set up your Business Phone System

We have put together this simple guide to starting your entertainment business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Entertainment Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your entertainment business?

Business name generator, what are the costs involved in opening an entertainment business.

Entertainers can typically get started without a lot of capital. The main costs will be taking care of their normal living expenses as they attempt to build a steady clientele. Direct costs are usually administrative (e.g., Wi-Fi, website domain-name, advertising. etc.) Performers will also need to factor in how much it will cost for them to maintain/replace their equipment.

What are the ongoing expenses for an entertainment business?

Entertainment companies will need to account for travel, equipment maintenance, and employee salaries. They may also want to invest in ongoing education, depending on their specialty.

Who is the target market?

Most private clients who hire an entertainer will be financially comfortable enough to absorb the expense. However, entertainers can easily be employed by schools, commercial operations, and even government organizations who may be on more limited budgets.

How does an entertainment business make money?

Performers will usually charge a specific fee either per hour or per show. Entertainers set their rates based on not only their time but also any business expenses they may have, such as supplies, employee salaries, etc.

Performers can charge based on their popularity as well as their business expenses. It’s not unusual for an established company to charge hundreds of dollars an hour or more a performance. Realistically though, an owner should set their rates based on their direct competition. If there is nothing like what you’re offering in an area, then work out a reasonable hourly rate that you believe people in the area would be willing to pay.

How much profit can an entertainment business make?

Because ongoing expenses are so little, most of the money made by an entertainment company will be pure profit. A person with a two-hour act making $45 an hour for their services would need to work 20 shows a week to make around $93,000 a year.

How can you make your business more profitable?

Entertainers should consider experimenting with different types of acts and audiences to appeal to more people. They can also consider doing community events where they give mini-lessons to people who want to learn a magic trick or a guitar skill for a small fee. Or they can start doing private lessons for more dedicated people.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your entertainment business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate an entertainment business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Certificate of Occupancy

An entertainment business is generally run out of an office. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

• If you plan to lease a location :
• It is generally the landlord’s responsibility to obtain a CO.
• Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a entertainment business.
• After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
• If you plan to purchase or build a location :
• You will be responsible for obtaining a valid CO from a local government authority.
• Review all building codes and zoning requirements for your business’ location to ensure your entertainment business will be in compliance and able to obtain a CO.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Entertainment Business needs and how much it will cost you by reading our guide Business Insurance for Entertainment Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market an entertainment business

Marketing needs will vary based on the neighborhood an owner serves. A community that’s mainly filled with young families may be most likely to hear about the business via the school or another community stronghold. Traditional paper flyers may be old-fashioned, but the right one could catch the right eyes. Websites like NextDoor or Craigslist also offer community-specific information. Finally, social media (whether via paid ads or organic content) can make it easier for people to find and share information about the company. Websites must be professional but personal enough to attract the desired audience base.

How to keep customers coming back

The goal is always to make clients happy and be memorable enough to stand out in their minds. With all of the available entertainment in the comfort of people’s living rooms, it’s the performers job to connect with their audience so they understand that it’s not always as fulfilling to turn on a TV as it is to have a live person in front of them.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

The person who chooses this business must either love to be in the spotlight or have a knack for spotting people with talent. Owners and employees should have an inherent love of entertaining to thrive. If the owner is the performer, they should be willing to work on their craft constantly and change it according to audience expectations as time goes by.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at an entertainment business?

The bulk of the work of an entertainer is their actual time spent on stage, but an owner also has to be willing to devote time to advertising and marketing their services, as well as organizing the administrative end of things (e.g., payments, scheduling, etc.)

What are some skills and experiences that will help you build a successful entertainment business?

Entertainers should have some level of expertise before getting started. A comedian doesn’t have to be equal to Jerry Seinfeld to strike off on their own, but they should have enough of a following to justify a transition. Most won’t need formal training to do what they do, but it helps to have logged plenty of professional hours mastering different types of routines.

What is the growth potential for an entertainment business?

Entertainers may be more in demand than they think because they can perform anywhere from a school to a home to a business. Who they end up working for will depend on the entertainment company’s rates, but entertainment companies serve enough needs in a community for there to be some flexibility in the business model. Ultimately, that flexibility can translate to better growth potential.

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Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting an entertainment business?

Most people will begin offering their services on a part-time basis to understand more about the demand of performers in their area (and hopefully stoke the fire for demand as well.) Owners must be prepared to alter their routines based on who’s hiring them. An engineering company who wants a comedian for a black-tie dinner will want very different material than a company who wants to reward their sales team after a record-breaking month.

Part of being a performer is creating a need for your services in a community. It’s ultimately a luxury good no matter how you look at it, so it’s about showing people that their dollars are well spent. A good performer can turn a dull gathering into the place to be. This is also the time to look for angles that may not be readily apparent. For example, a guitar player could play a couple’s song on their anniversary, or a magician can be hired to perform a disappearing act during a company retirement.

If choosing to hire performers, an owner will need to catch people at the beginning of their careers before they turn into the competition. To keep them happy, they'll need to be well-compensated for their time. Owners should ideally be able to convince their employees that the day-to-day business drudgeries aren't worth becoming their own boss.

How and when to build a team

Entertainers don’t necessarily need to hire anyone initially unless they truly don’t believe they can handle the more tedious parts of their business, such as collecting money from clients and staying on top of various commitments. Once the entertainer reaches critical mass, they can either hire an assistant or additional performers to meet the demand.

Have a Question? Leave a Comment!

Start an Entertainment Business

Painting the Town: Igniting Leisure and Creating Unforgettable Memories with Your Entertainment Enterprise

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Entertainment Industry Business Plan Sample

Published Jul.12, 2016

Updated Apr.22, 2024

By: Jakub Babkins

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Table of Content

Sample Business Plan for Entertainment Industry

Starting up a media and entertainment industry business doesn’t only mean to start the production house for producing a variety of different items to simply earn the capital, but it requires a concentrated plan that can lead to the fulfillment of your vision. You must know that you are not just starting an entertainment industry business plan but a center that would provide professional services and a showbiz business. Here your business skills and performance decides your success.

You can take help from consulting services or agencies as they will guide you how to start and promote your entertainment industry business plan in media and entertainment industry. Consult magazines and internet to learn about the recent trends in the production and business. Information related to laws and taxes is another significant aspect that you should know before starting the production business. A sound knowledge and effective planning would help you to start a new business and grow it efficiently.

In the entertainment industry, media production is not the production of a single product. Entertainment and media is a very vast field and the productions options available are variable. You should select one or more productions like promotional products, educational television, news, dramas, films documentaries, music, etc. that you would like to work on before starting any entertainment or media entertainment business plan. You would then write a separate media production business plan for each intended production. Generally, your media entertainment industry business plan should include the answers of following questions:

• What is the purpose or the goal of the production and objective of your entertainment industry business?
• Which is your intended audience or your production will be watched or listened to by whom?
• Is the production related to electronic or print media?
• Does the production include correspondence with other production or media production business plan ?
• Is the content is new, or the production will reproduce already existing content?
• Is the production being produced for the Internet, Cable, Satellite TV or TV?
• Do you have the script for production? If yes, describe the script for the production briefly.
• What is the total estimated time for opening and closing of production and its anticipated location?
• How will be the selection of talent done for the production?
• What are the specifications for the technical equipment and the requirements for the professional knowledge of technical crew for the new production?

Sample Entertainment and Media Entertainment Industry Business Plan

Entertainment and media production and entertainment industry business is not an easy task, but you should think the industry you would like to work like news industry, music industry, the entertainment industry or any other. Think about your budget and time and select according to that. You may start with low cost consuming business and earn more budget and then spend it on any other business. You must build contacts in the media industry and other media related business. A good relationship with other media houses would help you to grow positively. Also, set your ethical standards for your business.

Below are some sample entertainment industry business plans for Video and Film Production, TV production and Music Production. Review the following sample entertainment business plans and tailor your own entertainment industry business plan as per the sample plans described.

Sample Music Entertainment Industry Business Plan

The music recording and entertainment industry business is the cornerstone of the entertainment and media industry. Setting up a recording and production business is equally demanding as well as require money and time. Having ample knowledge about the business is important. Music Recording and production is the very tricky part of the entertainment industry because it requires heavy equipment. In the recent decade music production and recording witness a steady growth.

By setting up a music recording and production studio, you cannot only attract solo singers, bands but also large scale entertainment industry like drama industry, etc. It is important to write a good business plan for the entertainment industry before setting up the recording or production studio.

Which services will your Music Production and Recoding company provide?

Firstly, you need to finalize the services you are going to provide along with the vision of the music entertainment business.

• Vision and Mission of your Studio: Clearly, think about the vision of your music studio as it would direct you to understand the scope of your studio. Your vision must be defined in a way that you want to excel in this business and become the best choice for the media houses. Your mission must be to equip your studio with the best equipment in the world for recording and production of music to provide excellent services to the clients. Good vision and mission will enhance your morale and attitude towards success.
• What services you would provide? : Think and write clearly about the services you would like to provide in your studio e.g. song recording or production, production of either jingle, soundtracks and audio books, studio sessions, selling of musical equipment and music consultancy services. You should decide what would be the scope of your studio and then enlist the services. You may start with less but don’t compromise on the quality of your entertainment industry business.

Business plan for investors

How to write the business plan for the music entertainment business.

After the vision and services have been finalized the following should be analyzed:

• Analysis of Market Trends : Analysis of current market trends is important for developing the entertainment industry business plan. It should include current trends in the music industry and potential target clients in the media. Analysis of current trends will help you to identify the important equipment for your studio. You may enhance your services to the music artists, authors, advertising agencies, etc.

You should keep in mind about the level and competence of you competitors to excel in the media production business plan . You should take care of your employees to avoid any resignation from the professionals.

• Market Strategy : You should identify and make proper salary packages for your employees to attract them and perform their best. It is very important to understand the nature of work of each employee and set salary according to that. You can also look at the salary packages of your competitors to get an idea. Further, incentives and bonus can also improve your credibility in business. Also, consider your estimated sales projection.

It is also important to develop the pricing strategy of you music studio.  Some Music studio often charges by the hour and some of them charge a flat fee. You can develop different pricing packages for your clients.

• Advertisement Strategy: Publicity of your music recording and production studio is very important to attract the clients from the media and entertainment business. Adopting can cost effective advertisement strategy would help you to promote your studio effectively. You can place an advertisement on billboards, electronic and print media, by using social media and sponsoring a TV or radio show.
• Finance strategy for setting up a music recording and production studio: You should estimate the price of all the equipment’s needed for your studio. Look for the prices of different brands and select the ones that fulfill your requirements in the best way. List the items and prices. You should also look for the pricing of liability insurance, license, rents, gadgets, additional expenses like advertisements and promotions. Choose cost-effective ways to equip your studio without compromising on the quality of the products. You should conduct a market survey before finalizing the financial strategy. Headphones, mixing consoles, microphones, digital audio workstation, music workstation, preamps. Computers, CD duplicator, and printer, etc. are some important equipment for the studio. This business require excellent sound system for better results.

Well defined Business Structure of the Music Entertainment Company

You should understand the business structure of the studio to achieve your entertainment industry business plan. Also clearly define the responsibilities of the personnel engage in your business structure. Your entertainment industry business structure may include the following:

• A chief executive officer who would be responsible for the recruitment, selection, training of the staff, developing strategies, planning, organizing and monitoring of the activities or projects.
• A lawyer or legal secretary who would be responsible for legal documentation of your studio and more responsibilities like drawing up contacts.
• A Studio Manager who would be responsible for tracking hours of the studio session and billing client, management of recording studio and handling of other main responsible.
• Music Producer would be responsible for recording and producing of music tracks, ordering of tracks in the album.
• The recording engineer would be responsible for sound effects in the recording, mixing and adding beats, etc. and selecting good songs to earn money.
• Admin and HR officer would be responsible for administrative tasks, hiring and training of professionals, appointments of the client and last but least arrangements of travel and meetings.
• Marketing and sales executive would be responsible for the promotion of music albums, creating new business opportunities, looking for new partners and last but not least responsible for the growth of the studio.
• An accountant must be the part of your music strategy as he would be responsible for looking after you financial reports, budget, financial analysis and business conditions. He can guide you to make necessary changings in the financial policy.
• Front desk officer handles the duties assigned by the manager, receive and greets the clients, receive important documents and handles phone calls and emails on behalf of the studio.

A good business structure in important for any business. Also, focus on the work environment. A good family and collaborative work environment would help you to avoid workplace conflicts and improve the quality of production and business. You can get this by proper application of rules and regulations.

Thus, setting up a music production and recording studio needs proper well-defined paperwork. This sample entertainment industry business plan will help you in writing an effective plan that will act as a roadmap for future. An effective media production business plan is a key to your success in your business in the media industry. You can develop your entertainment industry business plan yourself or hire consultancy services. The entertainment industry is incomplete without music houses and in recent decade advancement in sound technology has opened new directions for the artists. Following the above-given sample plan will help to achieve your better results in your entertainment industry business plan.

Sample TV, Film and Video Entertainment Business Plan

Film and video production is another pillar of the television entertainment industry and a good business opportunity for the new comers. These days different TV channels have launched their private drama channels as well as making their films thus increasing chances of business.

Sample Video and Film Entertainment Business Plan

If you are thinking of starting your video entertainment business, it’s a brilliant idea to earn, but have you done all paperwork for this? Do you understand the financial and legal issues related to film production? You also need to know that selection of film and video to be produced by you will be closely linked with the growth of production house and business. Here is a sample of what you should include in your business plan for video production.

Your entertainment industry business plan should cover all the key elements that are necessary for setting up a film production house. Following key points should be included in the business plan for the Video Production:

• Non-Disclosure agreement : Confidentiality of the information is the most important thing in the media and entertainment business and should be well maintained. Confidentiality of the script of the production, film recordings, profiles of the actors working in the production, gadgets that are or will be used in the production, etc. should be well maintained. Any leakage of the important and crucial information may hamper your film success before release. Non-disclosure agreement should be done with all related parties that information related to video will be kept confidential and secret.
• Executive Summary: The executive summary should be well written in the entertainment industry business plan. It should include the brief overview of the project (Name, script, key roles) and most importantly the capital required for the video. Capital can be both in terms of money and other physical resources like camera, recording chips, etc. Shooting details should be mentioned. Tentative dates of the film/video shooting and locations where the film/video is likely to shoot should be mentioned. It will help you to have information of your business at a glance.
• Market analysis: The most important thing is to assess the market and industry before starting your business. You should understand the current trends of the market before signing for video production. Produce what actually is demanded by the market and the audience. Select the story or script that can help you to grow as a business and production house. Also evaluate the pay ranges and select pay scale according to that to attract good faces of the industry.
• Production Plan: The media production business plan is the trickiest thing to be done in business before investment. You should estimate the production each and everything properly and try to follow this. Estimated time frame, dates of production, the release of the film/video, legal requirements, screening issues, bookings of the shooting sites and location, contracts with the concerned people should be properly written in the production time. It would save your time and money.
• Hiring of professionals for production: Setting up a production house require hiring of certain professionals like executive members, HR officers, accountants, managers, recording engineers, sound engineers, video engineers, cameraman, photographers, composers, scriptwriters and editors specifically related to video production. Professional dress designers and makeup artists are needed to be hired. The hiring of good and competent employee is the key to the growth of your production house. You must pay market competitive salary to attract good professionals. You must also have list of other professionals or resumes of other possible candidates to call if any current employee suddenly resign.
• Publicity and Advertisement for promoting the production: You must think about the promotion of your video production house and the film/video in the entertainment industry. Think of the dates of the releases of trailer and promos to publicize the. You can also use other methods of promoting movies like billboarding of promos, given tickets, publicity through live programs and media campaigns. You should also estimate the required budget for this. Advertisement in colleges, schools, and universities is also the excellent opportunity. Cost-effective advertisement strategy would help to gain more in less. You can attract the audience through Unique and creative advertisement, discount options on tickets, by arranging concerts, etc.
• Information related to the release of the information and distribution methods of the production: You must decide the issue related to the release of video/movie to the audience. You must schedule date of release and trailers or promos release of the film or video. You should decide the patterns of release like local release worldwide release and modified wide release etc. Methods of potential distribution of the films/ video like airline, VOD, DVD or theatrical should be decided. Specifically, write down the names that are actually good for your production team and best fitted for you. The release of video and promos on the special occasion like festivals, local holidays, etc. would increase the chance of success and more earning.
• Production budget of the film: Evaluating the total cost required in the film production and business is important. It would include all tax credits, rebates, return on investments for business , loss prevention strategy, distribution of profit, salary and all legal issues related to film production and business. You may hire a specialist to help you in making film budget. Other expenses may include legal. Brochures, Stationary, Rent, furniture, etc. Create a comprehensive video budget detailing each and every expense.
• Understanding the requirements of travel : Film production often requires local and outside country traveling. You must know legal and other requirements of the traveling. Passports, visas, duration to apply for a specific visa for the actors and other crew members. You must know the cost-effective reservations to the airlines, hotel, etc. to save your budget.
• Selection of the Cast: Selection of the cast for the production of the video is another major task. Sometimes a good script but wrongly selected cast would end up in a loss. You must select the cast appropriate for the roles and those who are liked and demanded by the society. You must decide how you want to pay your actors. Some actors demand payment per scene and other want per episode. Sign a proper agreement with the actors and have it as a part of movie entertainment business plan.

Thus, business related to film and video production is a difficult task. A proper business plan for video production indicating each detail can help you to avoid any many challenges. A good story to well execution demand a well paper work.  You must remember that providing entertainment to the audience is your key responsibility, so your media production business plan is key to your success.  This video production company business plan would help you to customize your plans for the future and get more customers from the media and entertainment industry.

Sample for TV entertainment business plan

TV production is a brilliant idea for the business. Small investors can easily manage to start this business. You can reach many people in a short time via TV and can also convey your thoughts to local people and also to the people living across the border. TV can communicate your message through sight, sound and motion to have an immediate impact on the audience. You can package good programs and earn millions of dollars from the show sponsors. Successful TV production is a creative work, and most of our entertainment programs are broadcasted through TV. TV production is not only the source of entertainment but also a source of information in the electronic and digital world.

These days many TV stations and channels are working in the TV business and trying to compete. They are launching many different channels on various types of content like news, sports, dramas, etc. and looking for content and production. Firstly you need to decide which TV shows you would like to produce. The production option for the TV shows are as follows:

• News related programs: You can produce exclusive content for the news TV channels. Be creative in what you are going to build and sell it and grow your business. You can start special documentary programs, interviews with the great leaders which will share positive aspects of their family. You can also give a chance to newcomers in the industry by introducing them through your production. You can share news and information of what happening across the broader and internationally. News related to fashion and sports can be produced.
• Health Related Programs: It is the most important and often neglected part of our TV industry. You can start with the production of informative programs related to different diseases such as AIDS, tuberculosis and other life-threatening and lifestyle diseases. Production of programs that help people to prevent diseases and give knowledge related to health, exercise, and fitness can also be started. It can attract a large number of audience. You can look for the advertisement of individual hospitals or pharmaceutical industries to grow your business. You can also take an initiative by taking short interviews of the health professionals. Further, the production of videos of other health related practices like herbalists, yoga, traditional health practices, etc. can also be done. You can also create a show on new health-related discoveries to attract people.
• Production of Tourism and enhancement of culture shows: Very few programs are on aired these days to promote your local culture. You may take the initiative by producing programs on historical places of your country, natural and beautiful sites of the country to attract the tourists. Further, you can promote the local culture of your country. Beautiful production may help to achieve success. The production of different culture related programs by showing different traditions, customs, and values can also prove beneficial. For this, you may to travel both locally and internationally and you may take assistance from the embassies, traveling agencies and guides.
• Production of Economics and Real Estates programs: You can attract the businessman and real estate agents through production of valuable programs on current economic conditions, forecasting of the economic situation of the country, stock exchange, etc. Production of the programs related to selling and purchasing of houses and property listings, etc. by collaborating with real estate agents, economists, etc. can also be done. This will give new directions to your business.
• Film and Drama Production: You can earn money and fame through video and drama production because it targets a large audience. A good story with good direction and production is the key to your success. Choose those film and dramas for production that their target audience wants to watch. You can also make the film, documentary and short telefilms on social issues and become a social change agent. Try to produce content out the common locations.
• Production of Fashion shows: The entertainment industry is nothing without fashion and fashion shows. Designers are focusing on both Eastern and Western fashion and also a blend of both. Fashion shows earned a lot of fame these days. Many fashion designer have started their own brands and becoming the part of big fashion industry. Many fashion shows are under production these days. You can also introduce new fashion designers and fashion magazines.  Production of programs on personality developing or makeup tutorials can also attract audience.
• Advertisements: These days many brands are looking for the production of advertisements. You can also produce novel and unique advertisements. Look for the brands and offer a good package to them and earn money.

Here is a step by step guide to writing business plan for TV entertainment:

• The idea with concept and knowledge: Each program on aired on the TV has an idea and concept that reflects your knowledge. So start with programs of your interest, professional background, and orientation. A good idea that is consistent with your passion will help to tailor the program brilliantly.
• Think about what you want to produce: There are many types of content available for the TV production like dramas, short films, documentaries, advertisements, etc. you should have a clear idea about what your production will be based on before planning for the business.
• What would be the number of people required for the production?
• The production will go live or would be recorded?
• What type of advertising would the production require?
• Will you collaborate with the TV station or go for independent sponsors for the production?
• Estimate the budget: It is important to estimate your budget before finalizing anything. Remember that you would probably have to pay to the crew members along with the show directors and the production studio. Your contacts may help you to select a good production house in a cost effective way. A good estimated budget is key to your business growth.
• Production stage: Production stage is the main phase of recording your play/drama/video etc. You need to be very careful at this stage especially if the program is going live. Careful preparations are also necessary and might require traveling locally or internationally. You can take help from other consulting or advertising agency. Try to be perfect at this stage. It would take more than one shooting or recording of a single scene to gain a perfect production in Put your time and effort for good results.
• Editing Stage: It is the most important and crucial stage of production. It is probably the what you want your audience to see and listen out of many other programs. If your recording is of more than an hour, you probably have to cut it short to thirty minutes. In this stage you have to lay the music to mention the names of crew members and other important things.

The above Sample   business plan for TV production would help you to learn the following:

• How to earn money by becoming successful TV producer?
• How to get a partnership with the TV stations?
• How to start a successful TV career in the media and entertainment industry?

So, you can start a good business through TV production. A good production would increase your chances of getting hired by big TV stations and grow business. Think of creative and new ideas to produce TV programs related to the new idea.

Sample Promotional Products Business Plan

Business in media and entertainment industry is all about production and promotion. Both print and electronic media try to compete with each other regarding production and promotion.

How to start a Promotional Products Business?

If you have money and want to start a new business, spending in the media and entertainment industry is worth spending. This industry would broaden the chances of your success and fame. Entertainment  and media industry operates through news, documentaries, films, advertisements and marketing items. You can make capital and enhance revenue of your business through starting investing in either production or selling of the advertisement items

Promotion of any business involves

• Production of the product
• Pricing of the production
• Placement of the production
• Promotion of the production

Promotion is what how you communicate about your business to others. Promotion of the production further includes advertisements, developing and building relations along with sale of the production. It is good to work on the promotion of the production to earn more. The best ways to promote business is through the marketing items. The trend of the promotional product is growing day by day.

Billions are invested on the production of promotional products these days in America on items like T-shirts, pens, hats, etc. These products are given away along with the other main products to increase the value and business. Spending a small amount on the production of promotional items for your media production business plan will actually help to earn more. In actual, manufacturing and production of promotional products is not a big game, but to market, these promotional products are the real one. This business requires good communication, sales and marketing skills. Attracting attention through effective communication, making people recognize your brand and sticking with your brand is what you can do with the effective promotion of products. You can promote a favorable image of your production and brand and grow business. After the successful promotion of any product, you can increase your target audience and expand your products.

Ways to start promotional product business

To start your business of promotional products you should where you are exactly located and take advantage of your locality. You can enter the promotional product business for media and entertainment industry in two different ways. Here are these two options.

• Start production of inexpensive products for sale: To become the manufacturer, you need to establish a production station or shop. You can import items from other cheaper stores or establish your own manufacturing plant. You can also import items from other countries where the products are manufactured for much lesser prices. You must have a plan according to your budget to start your manufacturing factory. Do not forget to take care of your regional climate and laws. It is important to join promotional products associations to increase the chances of getting distributors. Hire sale force who will promote your products. They can be hired through online employment sites too.
• Become the product distributor and Imprinter: You can also start earning through contacting those manufacturers looking for distributors to sell their production. Look for those products you are interested and create a list of potential customers. Understand your client needs first and then select the promotional products.

Sample Business Plan for Promotional Products

The right entertainment industry business plan will be a guideline for you to follow through each step of your business. The right plan is essential for making the business success. Here is a sample entertainment industry business plan for promotional products:

• Firstly write down the executive summary of your promotional company. Introduce your company. Decide and write products to be promoted. To increase the value of their main business entertainment, many companies hold various products for promotion. Your business can supply logo imprinted items and products to distributors or work as a distributor itself. You should write a brief description of the nature of work of your production Company and products and services in detail.
• Understand the market trends. Many industries deal with the promotional products. These products can be of daily usage with imprinted logos or message or slogan.
• Write how you would expand your business. You must know that you have to compete with the larger products industry and for this, you must have to keep on adding your unique promotional products. Similar products can reduce your chance of profit.
• Decide duration of the promotion. You must decide when and how long the promotional product will be offered. You should estimate the target profits, client’s needs, and your location. You promotional production business will be dependent on the quality and on time delivery of your products. Bring originality to your business, not imitation.
• Decide how you would market your products. Successful marketing strategy is the key to your success in promotional products business. Look for those distributors with the good record. Secondly, focus on the marketing where the item is necessary to attract the client. You can also hire dealers or outsource your distribution of the products. Distributors spend a good time for your business so a proper compensation would attract more dealers. Develop a strategic alliance with your distribution.
• Define appropriate milestones. Media industry heavily depends on entertainment sector. Your business can earn more in the media but select real appropriate milestones to help you to achieve target quickly. Always keep track of your sales, starting and closing dates, etc., would help you to achieve growth on your success.
• Your entertainment industry business plan must have a management summary. The proper management of your business is key to your success. Often one business is divided into three to four areas which assist each other in product sourcing, marketing, production, and finance.

Tips for starting a Promotional Product Business

Here are a few tips for starting a promotional product business:

• Choose small size products that are easy to deliver at a low cost. You can also opt to send coupons.
• Decide whether you will offer promotional services round the year or once or twice. Make your budget plan prior.
• Choose and effective promotional strategy and reevaluate your promotional strategy.

Whether you are producing news, dramas, films, etc., you must keep in mind few general guidelines. Equipment takes the time to setup and similarly break down of equipment. You should estimate this time before going to any locations. Electronic devices need a power supply like lighting and cameras. You should keep this in your mind when going for outdoor shooting. You need to take prior permission from the government of local governing body for outdoor shooting and agreements needed to be done. You should select places without ambient noises. Site surveying is a good option as you can resolve any sight issues before production.

About OGScapital

Check out the credentials of our media production business plan consultants and read through our library of sample entertainment industry business plans. One of the main attributes that set OGSCapital apart from the crowd is that we are a team of professionals who are not only focused on making money but helping our clients succeed in establishing their businesses. When you contact us, we will carefully listen to your needs and expectations and come up with an ideal strategy on how to craft the media production business plan or improve your business operations. To meet diverse clients’ needs and maintain a high quality level, we do not use templates. Instead, we take our time and use our resources to create a customized entertainment industry business plan for each of our clients. We have excellent time management skills, so you can be sure that we will complete writing the business plan on time. You can count on OGSCapital to scale your business to greater heights by providing you with professional business consultancy and business plan writing services. Fill out the form below to get in touch with our able and trusted customer care support team.

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Music Business Plan Template

Written by Dave Lavinsky

Music Business Plan

You’ve come to the right place to create your music business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their music businesses.

Below is a template to help you create each section of your Music business plan.

Executive Summary

Business overview.

Musicians First Studio is a startup music company located in Nashville, Tennessee. The company is founded by Michael Smith, an experienced musician who has gained valuable knowledge on how to manage a music business during the past ten years while working at My Music Production & Management, another local music company. Now that Michael has experienced managing a music company, he is ready to start his own business, Musicians First Studio. Michael is confident that his skills as a musician, combined with his understanding of business management, will enable him to run a profitable music company of his own. Michael is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of running a music studio – sales and marketing, production, artist management, music instruction, financial reporting, studio equipment maintenance, and client relations.

Musicians First Studio will provide a full suite of music production, management, and instruction services for both novice and professional musicians in the Nashville area. Musicians First will be the go-to music studio in Nashville for its client-focused services and dedicated professionals who are experienced in all aspects of the music industry. The company will be the ultimate choice for the needs of aspiring and professional musicians.

Product Offering

The following are the services that Musicians First Studio will provide:

• Artist Management
• Music Recording, Production, & Post-Production
• Private Music Lessons & Group Classes
• Venue Booking & Live Event Management
• PR & Marketing for New Artists

Customer Focus

Musicians First Studio will target new and experienced musicians in Nashville who are looking for professional production, management, or marketing services. The company will also target aspiring musicians and children looking for music lessons taught by industry veterans. No matter the customer, Musicians First Studio will deliver the best communication, service, and professionalism.

Management Team

Musicians First Studio will be owned and operated by Michael Smith. Michael is a graduate of Tennessee University with a degree in music. He has over ten years of experience working as a manager for another local music studio. Michael will be the company’s chief executive officer. He will oversee the recording/production process, music equipment, and studio staff’s activities.

Michael has recruited his former administrative assistant, Jessica Garcia, to be the company’s chief operating officer and help oversee the studio’s operations. Jessica will handle the day-to-day operations, including budgeting, scheduling, client relations, and logistics.

Michael and Jessica have recruited an experienced marketing director, John Brown, to become a member of the Musicians First Studio management team. John is a graduate of the University of Washington with a bachelor’s degree in sales and marketing. Michael and Jessica rely on John’s expertise to execute the company’s marketing plan and advertising strategies.

Success Factors

Musicians First Studio will be able to achieve success by offering the following competitive advantages:

• Skilled team of music production technicians and veteran musicians who will work one-on-one with clients to reach their individual music goals whether they’re looking to record a new album or learn a new instrument.
• Musicians First Studio is one of the only studio’s in the area that offers a wide range of services for musicians of all skill levels and goals.
• The company offers competitive pricing and discounts for referrals.

Financial Highlights

Musicians First Studio is seeking $800,000 in debt financing to launch its music business. The funding will be dedicated towards securing the studio and purchasing equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

• Studio build-out: $340,000
• Music equipment, supplies, and materials: $280,000
• Three months of overhead expenses (payroll, utilities): $160,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Musicians First Studio.

Company Overview

Who is musicians first studio.

Musicians First Studio is a newly established music company in Nashville, Tennessee. Musicians First will be the first choice for aspiring, novice, and experienced musicians in Nashville and the surrounding communities for its full-suite of professional services provided by industry veterans. The company will provide a wide range of services including recording/production, music lessons, artist management, and marketing for new musicians.

Musicians First Studio will be able to guarantee high quality production thanks to the latest and most innovative music technology operated by expert music production technicians. The company’s team of highly qualified professionals experienced in music, production, and marketing will manage the suite of services offered at the studio. In addition to customized services for musicians, customers will be able to book studio time that comes with use of equipment by the hour.

Musicians First Studio History

Musicians First Studio is owned and operated by Michael Smith, an experienced musician who has gained valuable knowledge on how to manage a music business during the past ten years while working at My Music Production & Management, another local music company. Now that Michael has experienced managing a music company, he is ready to start his own business, Musicians First Studio. Michael is confident that his skills as a musician, combined with his understanding of business management, will enable him to run a profitable music company of his own. Michael is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of running a music studio – sales and marketing, production, artist management, music instruction, financial reporting, studio equipment maintenance, and vendor relations.

Since incorporation, Musicians First Studio has achieved the following milestones:

• Registered Musicians First Studio, LLC to transact business in the state of Tennessee
• Has identified an ideal location for the studio that is available for lease
• Reached out to numerous contacts to include local musicians, production technicians, and venue managers to help spread the word about the new studio
• Began recruiting a staff of musicians, music instructors, production technicians, marketing experts, and office personnel to work at Musicians First Studio.

Musicians First Studio Services

Industry analysis.

The global music industry is an estimated $60B market and is expected to grow by 8% by 2026. The broad music industry can be categorized into three primary segments; recording, live music, and music publishing. In the United States, the recording segment generated approximately $8B in revenues last year, while the live music segment brought in an estimated $9.5B, and the publishing segment totaled $1.8B. A majority of revenues generated in the recording segment come from streaming (28% of total industry revenue), with digital downloads and physical media coming in much lower (6.7% and 7.5% respectively). Revenue for the live music segment is generated primarily through ticket sales (37.1%) and sponsorships (10.3%). Publishing accounts for approximately 8.9% of total industry revenue.

Music streaming is one of the most significant trends in the industry, with the number of Americans who pay for streaming subscriptions at approximately 82.1M, up from 7.9M in 2014. Another trend is the emergence of independent artists and small record labels. These groups are earning more revenue than in years past and their percentage of revenue increase year over year is growing faster than that of larger record labels. With more options open to them when it comes to where and how to get their music out to consumers, artists, managers, and record labels have more opportunities for success than ever before.

Customer Analysis

Demographic profile of target market.

The precise demographics for Nashville, Tennessee are:

Customer Segmentation

Musicians First will primarily target the following customer profiles:

• Novice-to-experienced musicians looking for recording/production services
• Aspiring musicians of all ages looking for music lessons
• Musicians looking for artist management, booking, and representation services

Competitive Analysis

Direct and indirect competitors.

Musicians First Studio will face competition from other companies with similar business profiles. A description of each competitor company is below.

My Music Production & Management

My Music Production & Management is one of the largest commercial music studios in Tennessee. The company was established in 1997 and offers professional music recording and production services for local musicians. My Music Production & Management also handles the business management activities for musicians including marketing, booking, and legal representation services. The company is well known for providing high quality production for some of the top artists in the region and has been recognized in various publications and music industry associations for its outstanding work in the local music community.

Genre Music

Founded in 2018, Genre Music is a small music company catering to local musicians in Nashville, Tennessee and surrounding areas. Genre Music is owned and operated by a veteran musician who has over 40 years of experience in the music industry. The company specializes in artist branding, marketing, and representation in addition to its top notch recording services. Genre Music has worked with a variety of up and coming artists in multiple genres and has a loyal customer base of regular musicians who use the company’s services.

Retro Recording & Productions

Retro Recording & Productions is a trusted Nashville, Tennessee-based music company that provides superior production and recording services for Nashville and the surrounding areas. The company is able to provide a wide variety of recording, production, and post-production services using its state-of-the-art music recording equipment. Retro Recording & Productions serves local musicians and national musicians. The company prides itself on being the number one choice for classic sound produced through modern technology. Retro Recording & Productions also manufactures its own collectible vinyl records in limited quantities.

Competitive Advantage

Musicians First Studio will be able to offer the following advantages over their competition:

• The company offers competitive pricing on studio rentals and discounts for referrals.

Marketing Plan

Brand & value proposition.

Musicians First Studio will offer the unique value proposition to its clientele:

• Musicians First Studio provides a full suite of services tailored to the individual musician’s needs. Professionals are equipped to provide services for all skill levels from the aspiring and novice musician, the the industry veteran.
• The company’s studio is expertly designed for the clearest sound quality. The equipment is carefully selected to ensure the best sound possible.

Promotions Strategy

The promotions strategy for Musicians First Studio is as follows:

Social Media Marketing

The company’s marketing director will create accounts on social media platforms such as Linkedin, Twitter, Instagram, Facebook, TikTok, and YouTube. He will ensure Musicians First maintains an active social media presence with regular updates and fun content to get customers excited about using the studio’s services.

Professional Associations and Networking

Musicians First Studio will become a member of professional associations such as the Nashville Music Association, American Music Educators Society, and the Tennessee Music Production Association. The leadership team will focus their networking efforts on expanding the company’s artist and vendor network.

Print Advertising

Musicians First Studio will invest in professionally designed print ads to display in programs or flyers at industry networking events. The company will also send direct mailers to local residents advertising the services it provides.

Website/SEO Marketing

Musicians First Studio will utilize the in-house marketing director that designed the print ads to also design the company website. The website will be well organized, informative, and list all the services that Musicians First is able to provide. The website will also list information on the company’s events and featured artists.

The marketing director will also manage Musicians First’s website presence with SEO marketing tactics so that when someone types in a search engine “music company” or “music studio near me”, Musicians First Studio will be listed at the top of the search results.

The pricing of Musicians First Studio will be on par with competitors so customers feel they receive value when purchasing the company’s services.

Operations Plan

The following will be the operations plan for Musicians First Studio.

Operation Functions:

• Michael Smith will be the CEO of the company. He will oversee the music production technicians, production process, and the music equipment maintenance. Michael has spent the past year recruiting the following staff:
• Jessica Garcia – Chief Operating Officer who will manage the day-to-day operations, client relationships, scheduling, and logistics.
• Nancy Johnson – Chief Financial Officer who will provide all accounting, budgeting, tax payments, and monthly financial reporting.
• John Brown – Marketing Director who will oversee all marketing strategies for the company and manage the website, social media, and outreach.

Milestones:

Musicians First Studio will have the following milestones complete in the next six months.

12/1/2022 – Finalize lease to rent the studio facility

12/15/2022 – Finalize personnel and staff employment contracts for the Musicians First Studio management team

1/1/2023 – Begin build-out of the studio, purchase equipment, and test the acoustics

1/15/2023 – Begin networking at industry events and implement the marketing plan

2/15/2023 – Finalize contracts for musicians, instructors, production technicians, and marketing professionals

3/15/2023 – Musicians First Studio officially opens for business

Financial Plan

Key revenue & costs.

The revenue drivers for Musicians First Studio are the fees charged to customers in exchange for the company’s services and fees charged to book studio time by the hour.

The cost drivers will be the overhead costs required in order to staff a music company. The expenses will be the payroll cost, utilities, equipment and supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Average hours booked per month: 120
• Average fees per month: $30,000
• Overhead costs per year: $640,000

Financial Projections

Income statement, balance sheet, cash flow statement, music business plan faqs, what is a music business plan.

A music business plan is a plan to start and/or grow your music business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your music business plan using our Music Business Plan Template here .

What are the Main Types of Music Companies?

There are a number of different kinds of music companies , some examples include: Recorded Music, Music Licensing, Live Music, Music Publishing, Music Production, Music Business Consulting, and Retail Music Store.

How Do You Get Funding for Your Music Business Plan?

Music companies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

Get Going → Events & Entertainment

A step-by-step guide to developing a music business plan

June 17, 2021

Why you need a music business plan

Where to start, the main components of a music business plan, the importance of multiple income streams, subscribe to greenlight by thimble..

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Making a living in the music business is the ultimate dream of every serious musician. But out of the countless individuals with a passion for music, only a select few will make a profitable business out of it. That doesn’t mean reaching your goals is impossible. If you want to earn reliable income from your music career, you need to treat it like any other business. That means making a detailed blueprint that will take you from passionate hobbyist to successful professional. This step-by-step guide to developing a music business plan will set you on the right path.

Whether your goal is to have a career as a professional musician, recording artist, producer, or music teacher, documenting the path you’ll take with a music business plan will be helpful to your cause. Your business plan outlines your goals, identifies the practical methods you’ll take to achieve them, and lists the resources you have and will need.

Not only will a concrete business plan keep you on course, it will also demonstrate your credibility in the eyes of others. Potential clients and business partners will see you as a professional and not another starving artist. If you ever need to take out a business loan or raise money for investors, a business plan is a must-have.

Crafting your music business plan isn’t something you can do in one sitting. You’ll need more than an afternoon to get this right. Take your time, bite off piece-by-piece, and chew your thoughts over thoroughly.

Our first piece of advice is as old as time:  know thyself.

You need some clarity of purpose before you can craft a useful music business plan. Ask yourself:

• Who is my audience?
• What is my ultimate goal?
• Why do I want to do this?

Having this understanding will make it easier for you to explain your vision to others and convey your enthusiasm. It will also establish the framework for your music business. This step is crucial if you’ll need people to buy in to help you reach your goals.

The content of your music business plan will vary depending upon whether you’re aiming to start a music school, be a producer, or work as an artist. But the fundamental components are the same either way. Here’s what you’ll need:

• Mission Statement
• Executive Summary
• Audience Analysis
• SWOT Analysis
• Marketing Plan
• Financial Considerations

Let’s look at each of these in turn.

Mission Statement:

This can be as short as a few sentences, as long as it adequately describes who you are as an artist or a musical entrepreneur and what you’re trying to accomplish. While this might sound simple, think things through a bit before you try to draft your statement. Everything that follows here will hinge upon it.

Executive Summary:

The executive summary is a one-page synopsis of your plan. It should include an introduction as well as a description of your endeavors. Details about the funding you already have and what you’ll need in addition to a brief accounting of your plans for putting all of it into play are important too.

Most experts recommend saving the drafting of this part for last. It’s essentially a digest of all the other parts of your plan. Doing it last allows you to draw upon the information you’ve drafted for all of the other steps.

Audience Analysis: 

Here’s where you’ll demonstrate your understanding of your target audience. If you’re already performing, teaching, or producing on the side, think about what traits the people who follow you have in common.

If you’re just getting started, find someone doing what you want to do whose style and circumstances are similar to yours, and analyze their target market. Create a demographic sketch of your target audience based on gender, age, location, musical tastes and favorite venues.

Strengths, Weaknesses, Opportunities & Threats:

Think about the qualities that make you unique. List everything that comes to mind, from technical mastery and creative spark to teaching older demographics and networking. Your skills might not seem extraordinary on an individual level, but combine all your best qualities and you’ll find there isn’t anyone quite like you on the market.

Don’t forget about your weaknesses. Identity these not as qualities to promote, but as areas to work on in the future. Being aware of your shortcomings will also help guide your decision on potential business partners in the future. Let your inner critic loose, but realize that this is an exercise in personal growth, not tearing yourself down.

Had enough reflecting? Let’s take a look at the marketplace. Think about potential gaps in the industry you can exploit. Perhaps your competitors are overlooking a key value and you see a way to provide it both efficiently and effectively. These are your opportunities.

Threats could include technological shifts, cultural changes, the emergence of new artists, competition, and new trends. The music world moves fast, and today’s hot act can end up as yesterday’s news before your can say “more cowbell!” Brainstorm any roadblocks you picture yourself facing over the next few years and strategies you can use to overcome them.

Marketing plan:

Your marketing plan will detail how you’ll spread the word about yourself. Consider how much money you can reasonably invest into marketing and work out how you’ll spend it to reach as many of the right people as possible. Think about how you’ll grow your online presence—including social media, a press kit, and publicity materials such as a logo and photography.

Get a full account of your current cash flow situation. List how much capital you currently have and estimate how much it’ll take to get your operation up and running. When in doubt, overestimate. Studio time, engineering talent, transportation, legal fee, copyrights and trademarks are all important considerations when projecting your budget.

Measuring your progress:

At what intervals will you go over the financials to see how you’re advancing? What are the milestones by which you’ll mark your achievements?

You’ll also need a method for measuring your impact on the market in terms of the reputation you build. Social media outlets provide analytical tools to help you track these metrics. They can also help you pinpoint the demographics of your audience.

Establishing your key performance indicators (KPIs) can help you set the standards by which you will gauge your success. Sharing this information with others makes you accountable because they can look at your projections and see how much progress you’ve made toward achieving them.

Summarizing your music business plan

As we mentioned above, once you have all of these areas covered, you can then condense the information each section contains to create your executive summary. After all, how will you know what to put in it until you’ve examined all of these other areas first?

Success in the music industry takes a lot of work and a little luck, but you can stack the deck in your favor by building multiple income streams. That way, if one area slows down, you’ll have another one in play to keep you rolling until the next opportunity presents itself. Revisit your strengths and opportunities and start brainstorming ideas. If you get stuck, here’s a quick list to get you started:

Give music lessons. Chances are if you’ve got the chops to play paid gigs, you’ve got enough skills to pass on to some novice students. Giving music lessons can be a great way to add some extra recurring income.

Start a YouTube channel. With over 2 billion active users, YouTube might just be your biggest source of untapped attention and potential. 1 The platform offers users a chance to learn or be entertained, and as a musician you’re well-positioned to offer both. You could upload instructional videos or footage of yourself performing. You’ll get to keep a portion of any ad revenue your videos make. And if the right person sees your content, it could open the doors to even greater opportunities.

Explore the marketing world. If composition is your thing, you might be overlooking a potentially huge money-maker—marketing and advertising. Brands are in constant need of good video content to market their products, and those videos need music to truly capture attention. If you’ve got a knack for putting together atmospheric instrumentals, creating music for ads could seriously help stabilize your income.

Open your own studio. If you have the capital to invest and live in an area underserved by recording studios, you might want to consider opening your own. While you’re not using it for your own projects, you can rent it out to other local musicians and producers. If there’s enough demand, you could cover the costs of equipment and rent and even have a little profit left over.

Explore session work. Sure, your band is your baby, but if you’ve got time on your hands and musical versatility to boot, why not offer your services as a session musician? Session work is an effective way to boost your income, make new connections and get your name out there as a legit professional. If an artist is truly enamoured with your work, they could invite you to join them on tour.

Another important consideration in your music business plan is protecting your livelihood from the consequences of unintentional accidents. General liability insurance is key to helping you stay focused on your business. Carrying a policy also demonstrates to potential clients that you are a serious professional — whether you’re a musician, DJ , or another kind of entrepreneur in the entertainment industry.

• Hootsuite. 25 YouTube Statistics that May Surprise You: 2021 Edition .

Written on April 19, 2021 | Last updated: June 17, 2021

Our editorial content is intended for informational purposes only and is not written by a licensed insurance agent. Terms and conditions for rate and coverage may vary by class of business and state.

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Music Business Plan

Music can unite individuals, inspire social change, and strengthen communities & it is satisfactory for many musicians too. Plus the financial and creative rewards are great. Therefore, want to start your own music studio or band? Then planning everything priorly is the priority.

Need help writing a business plan for your music studio business? You’re at the right place. Our music business plan template will help you get started.

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write a Music Business Plan?

Writing a music business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your business:

• This section may include the name of your music business, its location, when it was founded, the type of music business (E.g., record labels, music publishers, live music industry), etc.

Market opportunity:

Product and services:.

• For instance, you may include music recordings and albums as services.

Marketing & sales strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business description:

• Record labels
• Music publishers
• Live music industry
• Music streaming services
• Describe the legal structure of your music company, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission statement:

Business history:.

• Additionally, If you have received any awards or recognition for excellent work, describe them.

Future goal:

This section should provide a thorough understanding of your business, its history, and its plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

• For instance, music lovers, music directors, movies, younger audiences, etc can be the ideal market for the music business.

Market size and growth potential:

Competitive analysis:, market trends:.

• For instance, the demand for rap and pop music is increasing; explain how you plan on dealing with this potential growth opportunity.

Regulatory environment:

Here are a few tips for writing the market analysis section of your music production business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your music services:

Mention the music services your business will offer. This list may include services like,

• Music stores
• Music licensing services
• Music promotion services
• Music education services

Describe each service:

In short, this section of your music plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

• For example, exclusive content, high-quality production, niche market focus, etc, could be some of the great USPs for a professional music company.

Pricing strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your music studio business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your music business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & training:

Operational process:, equipment & instrument:.

• Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your music business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founder/CEO:

Key managers:.

• It should include, key executives(e.g. COO, CMO.), senior management, and other department managers (e.g. operations manager, music director.) involved in the music business operations, including their education, professional background, and any relevant experience in the industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your music business services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the music industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your music business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample music business plan will provide an idea for writing a successful music plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our music business plan pdf .

Related Posts

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400+ Business Plans Example

Music Festival Business Plan

Simple Steps to Write Business Plan

Frequently asked questions, why do you need a music business plan.

A business plan is an essential tool for anyone looking to start or run a successful music business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your music company.

How to get funding for your music business?

There are several ways to get funding for your music business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your music business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your music business plan and outline your vision as you have in your mind.

What is the easiest way to write your music business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any music business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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How to Start an Entertainment Company: A Guide for Beginners

Do you love the fun and creative side of the entertainment industry? Are you thinking of starting an entertainment business?

That’s great.

But it takes more than just an idea to start, run, and grow a business. You need to learn how to start an entertainment company and lay a strong foundation for your dream startup.

Don’t worry.

We’ve got you covered.

To help you get started the right way, we’ve put together this comprehensive guide on how to start an entertainment company.

Let’s discuss each step involved in forming an entertainment business in detail.

Step 1: Create a Business Plan

First things first, you should plan ahead and document everything systematically and clearly. This will help you map out the specifics of your business.

You should cover topics, such as:

Which Category Do You Want to Choose?

The entertainment industry covers a large range of business ideas from publicists to event planners, photographers, production houses, and more.

Wondering how to decide on a business idea that is best for you?

Here are some questions to ask yourself when deciding on the type of entertainment business to start:

• Are you an entertainer yourself? Or, will you hire entertainers to work for you?
• Do you want to work alone or hire employees?
• What resources will you need to start this type of business?
• Are you willing to travel?
• Who is your target market?

What Are the Startup and Ongoing Costs of Your Entertainment Company?

If you’re an entertainer yourself, you can start your entertainment business with minimal investment. But if you’re opening a company where others will do the work for you, it will need more investment.

Here are some expenses you should consider while planning your business:

• Workspace and overhead expenses
• State and federal filing fees to register your entertainment company
• Website hosting, development, and domain name cost
• Advertising expenses to reach out to the target market
• Employees’ salaries and other allowances (especially, if you’re hiring performers)
• Equipment buying and maintenance costs
• Travel expenses (if needed)
• Business insurance premiums

How Will You Charge for Your Services?

Most performers can charge based on their popularity – be it actors, fashion designers, stylists, or managers.

When you’re starting out, you should consider your business expenses and the rates that your direct competitors have set. This will help you decide on a reasonable pricing model for your entertainment business. Doing competitive research is a critical step. 

Step 2: Choose a Name for your Entertainment Business

The next step in how to start an entertainment company is to name your business.

You should choose a business name that is:

• Relevant to the nature of your business
• Easy to read, write, and pronounce
• Easy to remember

At the same time, the business name you choose for your entertainment company should be available to register.

When registering your business name, you need to check its availability in:

• Your state’s business records
• Federal and state trademark records
• Web domain names
• Social media handle names

You should only choose a business name that fits these criteria.

Step 3: Register Your Entertainment Business As a Legal Entity

To start and operate a business legally in the United States, you need to register it with the state in which you want to run the business.

Before this, you have to choose a business structure for your company based on personal liability, tax flexibility, ownership requirements, and other operational needs.

Some of the most common business structures include:

• Sole proprietorship to start your business as an individual.
• Partnership to start a business with two or more owners who will file for the company profits or losses on their personal income tax returns.
• Limited liability company (LLC) to open a company with one or more owners and reduce personal liability.
• Corporation to attract investors by giving them stocks in the company.

Once you choose a structure that best aligns with your business needs, you need to register it with the Secretary of the State’s office.

Forming a sole proprietorship or a partnership involves minimal documentation. But to form an LLC or a corporation, you need to file Articles of Organization or Articles of Incorporation, respectively.

Along with these, you also need to file for an EIN (Employer Identification Number) with the IRS, which will be used for taxation purposes.

There are a lot of nuances in the legal requirements of starting a business, it can be overwhelming and confusing. 

Let us help you get through it in a hassle-free manner with our business formation packages.

All you need to do is fill out a simple application. We’ll take care of everything else – expedited processing for state and federal filings and five free essential legal document templates. 

Here is a detailed list of what our business startup packages offer and the pricing plans .

Step 4: Obtain Business Licenses and Permits to Start Your Entertainment Company

Based on your business activities and location, you might require some licenses and permits from the state and the federal government.

For example:

If your entertainment business broadcasts information by radio, television, wire, satellite, or cable, you will need to obtain:

• IBFS Licensing System
• Amateur Radio Service Licensing
• FRS/GMRS Dual Service Radios
• Universal Licensing System for wireless services

Here is another important point to note:

You should check with the state whether your business licenses and permits will expire after a certain amount of time. If they have an expiry date, you should keep track of it and renew them on time.

Not having the required business licenses and permits for your entertainment company can lead to hefty fines.

Step 5: Open a Business Bank Account

Moving on to the next step, let’s discuss how to open a business bank account for your entertainment company and why you need it.

Opening a business bank account allows you to separate your business and personal finances. It also helps you stay legally compliant and protected. Moreover, many banks offer special benefits to companies and their customers and employees.

To open a bank account, you’ll need to submit:

• Your federal EIN/Tax ID
• Your business formation documents
• Ownership agreements
• Business licenses

Once you’ve got a business bank account, you can also apply for a business credit card to finance your entertainment company.

This can help you improve your credit history and make it easier for you to attract investors later.

Step 6: Build a Business Website & Social Presence

Having a website will allow you to build an online presence for your entertainment business. You can attract consumers and help them learn about your company and the products or services you offer.

You should also create official business accounts on the top social media platforms. Posting relevant content consistently can help you reach, attract, and engage more people. This will eventually increase the chances of conversions.

Ready to Take the First Step to Form an Entertainment Company?

Now that you’re aware of the process, it’s time to take the first step towards starting your own entertainment company.

Choose a niche, finalize a business name, decide on your business structure, and form a legal entity. Then you can choose your vendors, build a powerful team, and get started.

The key to running a successful entertainment business is hard work and striving to build a name for yourself in the industry.

Do you have any questions about how to start an entertainment company? Feel free to ask them in the comments below. We’ll be happy to help.

How to Write a Film Business Plan in 2024 (+ Examples)

Discover how to create an effective film or movie production business plan for 2024, ensuring your project stands out in the competitive cinema industry.

8 minute read

helped business professionals at:

Short answer

What is a film business plan?

A film business plan outlines the financial, operational, and marketing strategies of a film project.

It serves as a blueprint for production and a tool to attract investors, detailing budget, target audience, distribution, and potential returns.

You must rule the business field, otherwise your film fades into obscurity

Why do some films soar while others sink into the abyss of forgotten dreams? Is it just the whims of fate, or is there a missing piece in the puzzle that dictates this divide? The truth hits harder than one might expect: neglecting a solid film business plan can silently torpedo even the most promising projects.

In the fiercely competitive realm of cinema, overlooking the strategic underpinnings of film production doesn’t just risk obscurity-it nearly guarantees it.

This blog post unfolds the blueprint to wielding a film business plan as your most potent weapon, ensuring your cinematic vision doesn’t just flicker in the dark but blazes brightly for the world to see.

How to make an effective film business plan?

An effective film business plan is more than just paperwork; it's the roadmap to your project's success.

It blends vision with reality, guiding you and convincing others of your film's potential.

Here’s what makes it work:

Set clear targets

Before diving into the numbers and marketing strategies, you need to define what success looks like for your film.

This foundation will guide every decision you make moving forward.

Specify film goals: Are you aiming for festival acclaim, box office success, or critical recognition? Define this early on.

Establish benchmarks: What milestones must you hit during production and post-production to stay on track?

Measure success: Decide how you'll evaluate the success of your film, whether through audience reach, revenue, or awards.

Craft your budget

A well-thought-out budget is critical to securing funding and managing your resources efficiently.

It reflects the cost of turning your vision into reality and demonstrates financial acumen to potential investors.

Detail expense allocation: Break down your budget into categories like pre-production, production, post-production, marketing, and distribution.

Forecast production costs: Estimate the costs associated with each phase, including cast and crew salaries, location fees, set design, and equipment rental.

Secure financial backups: Plan for unexpected expenses by setting aside a contingency fund. This proactive approach reassures investors that you’re prepared for unforeseen challenges.

Analyze the market

Understanding the marketplace and where your film fits within it is crucial for positioning and eventually selling your film.

Pinpoint target demographics: Who is your film for? Identifying your audience informs your marketing strategy and distribution plan.

Study market competitors: Analyze films similar to yours that have succeeded or failed. What can you learn from them?

Track industry trends: Stay updated on shifts within the film industry, from emerging genres to changes in consumer behavior and distribution platforms.

Plan distribution

A distribution strategy outlines how you’ll bring your film to your audience, making it a critical component of your business plan.

Select distribution channels: Will your film be released in theaters, streamed online, or both? Each platform offers different advantages and challenges.

Schedule release phases: Timing can impact your film’s success. Plan your release around film festivals, awards seasons, or other strategic dates.

Project revenue streams: Estimate how much revenue your film will generate from each distribution channel. This projection helps in setting realistic financial goals and appealing to investors.

8 key components every film business plan needs

Crafting a film business plan is like drawing a map for your project's journey to success.

Here are the essential components you need to include to thrive in the competitive landscape:

Executive summary : Start with a bang! Your summary should hook readers by succinctly presenting the film's concept, its unique selling points, and why it's bound for success.

Financial projections: Show me the money. Include detailed forecasts covering production costs, marketing expenses, and potential revenue. Use clear, digestible figures.

Market analysis: Know your battlefield. Dive deep into the film industry's current landscape, identifying trends, opportunities, and potential challenges.

Target audience: Who's watching? Define your primary viewers by demographics, interests, and viewing habits, tailoring your film to meet their expectations.

Production timeline: What's the plan? Provide a clear timeline for pre-production, shooting, post-production, and release, ensuring a roadmap to follow.

Team bios: Who's behind the magic? Highlight the experience, achievements, and roles of key team members. The team bio slide demonstrates why they're right for the project.

Risk management: Prepare for the unexpected. Identify potential risks, from budget overruns to delays, and how you plan to mitigate them, ensuring you're ready for anything.

Marketing and distribution plan: Get the word out. Outline your strategy for promoting your film, incorporating marketing plan templates to enhance your approach. From social media campaigns to film festivals, detail how you plan to distribute it.

7 film business plan examples for winning partners and investors

These seven examples focus on showcasing the project's distinctive features, proving market appeal, and highlighting past achievements.

They also offer thorough financial forecasts, detailed strategies for distribution, present marketing tactics, and stress the team's dedication and expertise.

1) Documentary proposal

Outline your vision for a gripping documentary that connects deeply with viewers and investors.

Market focus: Targets audiences interested in real-world issues, educational content, and social change. The proposal underscores the documentary's relevance and potential impact on society.

Operational model: Highlights on-location filming, expert interviews, and archival footage. It emphasizes storytelling technique and narrative structure.

Financial projections: Outlines funding needs for research, travel, and post-production editing. It details potential funding sources like grants, crowdfunding, and sponsorships.

2) TV series pitch deck

Present your TV series’ unique world and characters in a way that grabs attention and excites networks.

Market focus: Aim at specific demographics craving serialized storytelling. It showcases the series' unique selling proposition and potential for audience engagement.

Operational model: Describes the production setup, episode scheduling, and potential for multiple seasons. It emphasizes character development and plot arcs.

Financial projections: Project revenue from advertising, syndication, and streaming platforms. It calculates production costs per episode and potential ROI.

3) Movie pitch deck

Showcase your movie's potential with a visually striking pitch that highlights its blockbuster appeal.

Market focus: Targets movie-goers looking for specific genres or themes. The pitch deck captures the film's appeal and its fit in the current cinematic landscape.

Operational model: Details the filming timeline, post-production process, and key creative talents involved. It highlights cinematography, special effects, and soundtrack.

Financial projections: Estimates box office earnings, streaming rights sales, and ancillary revenues. It includes budget requirements for production and marketing.

4) Film production proposal

Detail the step-by-step journey of bringing your film from concept to screen, ensuring clarity and confidence.

Market focus: Caters to investors and stakeholders with an interest in backing profitable film projects. It outlines the film's market potential and target audience.

Operational model: Outlines pre-production planning, shooting schedule, and post-production workflow. It stresses efficiency, innovation, and quality control.

Financial projections: Details budget allocation, expected funding sources, and return on investment timelines. It emphasizes cost control and revenue maximization strategies.

5) Film sponsorship proposal

Demonstrate how partnering with your film offers sponsors a unique opportunity to engage with their target audience.

Market focus: Target brands and businesses looking to align with the film's theme or audience for promotional benefits. It illustrates demographic alignment and marketing opportunities.

Operational model: Describes promotional activities, branded content integration, and sponsor visibility throughout the film and its marketing materials.

Financial projections: Details sponsorship tiers, benefits for each level, and expected contribution towards the film's budget. It underlines the mutual value exchange.

6) Comedy show proposal

Pitch your comedy show as the next big hit, emphasizing its humor, format, and audience appeal.

Market focus: Aim at viewers seeking entertainment, humor, and relief from everyday stresses. It underscores the show's comedic style and potential fan base.

Operational model: Highlights the format, frequency of episodes, and comedic talent involved. It details the production setup for live performances or studio recordings.

Financial projections: Project revenue from ticket sales, streaming platforms, and merchandise. It outlines budget requirements for talent, production, and marketing.

7) Short film proposal

Concisely convey your short film's narrative, style, and impact to capture the interest of festivals and financiers.

Market focus: Targets film enthusiasts, festivals, and digital platforms looking for innovative, concise storytelling. It details the short film’s thematic uniqueness and appeal.

Operational model: Describes the compact production schedule, creative process, and distribution strategy for film festivals and online viewing.

Financial projections: Estimates production costs, potential prize winnings, and revenue from online distribution. It includes funding strategies such as crowdfunding or grants.

How can you design a film business plan?

A film business plan is akin to a movie trailer, designed to showcase and persuade.

It outlines the project's path, from concept to distribution, emphasizing its unique aspects and potential success.

This plan details marketing strategies, financials, and audience engagement, serving as a blueprint for navigating the film industry and highlighting the project's viability and impact.

8 film business plan design tips:

1. Embrace scrollytelling

Scrollytelling , or scroll-based storytelling, brings your proposal to life, turning static information into an interactive journey.

This approach keeps readers hooked, transforming your business plan into an engaging story.

Here's a great example of scrollytelling in action:

2. Incorporate interactivity and multimedia

Move beyond traditional documents by including interactive elements like teaser trailers, character explorations, or virtual set tours.

These features not only spotlight your film's unique aspects but also maintain investor interest.

3. Use data visualization

Display market analysis, audience demographics, and financial forecasts with clear visuals.

Convert intricate data into straightforward graphs, charts, and infographics, making your strategy visually enticing and easy to understand.

Here's a great example of a data visualization slide:

4. Personalize your deck

Use tools that allow customization, such as integrating the viewer's name or tailoring content to specific investor queries.

Personal touches can create a deeper connection and show thorough attention to detail.

Here's an example of a personalized proposal slide:

5. Use cohesive branding

Ensure your business plan mirrors your film's branding through consistent colors, fonts, and imagery.

This not only improves aesthetic appeal but also immerses your audience in the world you're building.

Here's an example of a branded deck:

6. Design for all devices

In today's mobile-first world, your proposal needs to look great on any device.

Responsive design ensures that your proposal adapts to different screen sizes, providing a seamless experience whether it's viewed on a desktop, tablet, or smartphone.

Here's what a responsive deck looks like:

7. Highlight key information

Strategically present your business plan to emphasize crucial data.

Use content placement and highlights to direct focus to important details, allowing your key points to shine without overwhelming your audience.

8. Add interactive elements

Incorporate interactive elements like clickable tabs , expandable sections , or embedded ROI calculators that prospects can adjust to see the potential return on their investment.

These features not only make your proposal more engaging but also allow readers to explore your product in a way that's hands-on and make its benefits more tangible.

Here's what a static deck looks versus an interactive one:

Interactive film business plan templates

Drafting a film business plan is complex, requiring knowledge of your project, storytelling, and financial planning.

Interactive film proposal templates offer a structured start, saving you from design headaches and blank page woes. With customizable options, easily incorporate your film’s unique flair and specifics.

Explore our curated selection to kickstart your film business plan.

I am a Marketing Specialist at Storydoc, I research, analyze and write on our core topics of business presentations, sales, and fundraising. I love talking to clients about their successes and failures so I can get a rounded understanding of their world.

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• Development

How to Create a Production Company Business Plan [FREE Template]

H ighly successful video companies start with a strong production company business plan. Whether your company has been around for a while, or you’re a freelancer ready to take your services to the next level, this post will provide you with actionable strategies for success to compete more effectively right now.

It all beings with formulating the business plan that will get you where you want to go. If you don’t have a business plan, don’t worry. We provide a  free business plan template below and will walk you through it. 

Step by step.

• Production Company Business Plan
• The Executive Summary
• Perform a Video Company Self Assessment
• How to Get Started
• Financing a Video Production Company
• Marketing Plan
• Day to Day Operations

Freebie: Business Plan Template for Video Production

Download your FREE printable business plan template for your video production. Just enter your email address and we'll instantly send it to you!

business plan template

1. what is a production company business plan.

Essentially it's a tool for raising funds, creating a roadmap, or altering course and plotting out the next steps.

One purpose of any business plan to so convey to investors, or a bank, why they should put money into this business.

Think of creating a business plan you could bring to them

What does that mean?

It means you need this business plan for a production company to prove that you will make money. To prove it to you, but also to any investors.

After all, nobody invests to lose money. Or break even. So with that in mind, let's forge ahead into the actual writing of the business plan.

how to make a business plan

2. what is an executive summary.

Every business plan starts from the top down, with an executive summary.

What is that, exactly?

An executive summary is a short part of a larger proposal or report that summarizes the main points so the reader can become quickly educated on the whole document without having to read it all.

So it’s a detailed overview.

Of course, "executive summary" has a nice ring to it...

Your job here is to lay out the big picture of your plan. Some questions to ask yourself: Why do you want this business in the first place?

Similarly, what inspired you to start it? What's going to make it work?

Next, start to answer the questions your investors might have. Try getting into their head-space.

"Why would YOU invest in this business?"

You might want to write about the competition. The targeted demographic. Be specific here.

What need does your business fill? Which kinds of customers and clients are you targeting?

Think about your target market

Furthermore, what else sets you and your business apart?

Especially relevant is using concrete examples and not only ideas. Can you cite previous work you've done?  

This brings us to...

Your production companies competition

What does the rest of the field looks like. Your investor will want to know if they don't already.

What sets this company and this production company business plan apart from others?

Knowing the entire field of competitors you have is a good idea, even if it's a very long list.

Your production company business plan must factor in what else is being offered. That way you can adjust, and target a more specific niche.

Or, you can figure out what you can do better.

For example: what can you identify in your competitor's list of services that you know you can nail?

This is what your video company plan needs to convey.

Finally, remember to think of it from the investor's standpoint. How is this an opportunity for them?

how to create a business plan

3. why a video company self-assessment.

This step is easy to do, but hard to do well.

Can you take a good long look at your video production studio? With the intent to circle problems? Areas that need improvement?

The second part of this step might be easier. Find the areas where your video production studio can really shine.

In contrast, you don't want to elaborate on weaknesses in your video production company business plan. Rather, you want to identify them so you can find ways to address them.

You need to have answers to the questions these flaws might bring to the mind of your investors.

  You are not required to sing “Man in the Mirror” 

Then go beyond looking in the mirror.

Look back at the field before you.

This is a business plan for a production company. What opportunities exist for that?

Most of all, try and tailor this production house business plan to specific needs.

Here are a few methods of company self-analysis:

This is a way to identify changes in your industry, to target potential growth opportunities. The acronym stands for:

P olitical Factors

E conomic Factors

S ocial Factors

T echnological Factors

 P roduction company business plan would include a PEST

We've mentioned elements of SWOT:

W eaknesses

O pportunities

The one to focus in on here is threats. Don't assume everything will work out for the plan just the why you'd like it to.

Because it won't. Investors will know that. You should not only know it, you should expect it.

Most important of all: prove that you're prepared for whatever may happen.

Here's a cool way to approach your SWOT analysis. Try applying your strengths to your opportunities and see what kind of leverage you can create.

Then theoretically expose your weaknesses to your threats. Are you in trouble? Do you need to address something to better protect your company?

Think of this as planning for a battle. Therefore, you don't want to ignore cracks in the wall if your enemy is bringing a battering ram.

Business plan can benefit from SWOT

Strategy, structure, systems, style, shared values, staff, and skills.  The 7S model  was developed by business consultants  Robert H. Waterman Jr. and Tom Peters . It's also known as the McKinsey 7S framework.

The idea here is that your business needs these elements to be aligned and "mutually reinforcing". Let's go over each "S".

Strategy: How does this business plan to gain an advantage.

Structure: How do you divide the various operations of the company.

Systems: Procedure for measurement, reward and resource allocation.

Skills: the companies core and distinctive capabilities.

Staff: Human resources.

Style: Behavior patterns of the key groups like managers.

Shared values are in the middle of them all on the diagram. It's somewhat self-explanatory.

In theory, using these methods of self-analysis will help you a great deal. Due to them you'll know, and decide, all sorts of things about your production company.

The 7 S model of analysis

Start putting these ideas onto paper now! If you haven’t already…

Gentlemen, start your engines

4. how to get started.

A business plan for a production company must lay out how you will get started. This is also referred to as a "roll out plan".

How you engineer your beginning is critical to your cash flow. What do you need to get started?

And can you start at a sustainable level?

Will you open a physical office space right off the bat?

Overhead is a major cost. If this is more of a production house business plan then you’ll want to factor that in.

Do you have existing clients?

Equipment or gear already in place?

A video production business plan suggests that your focus will be on video production. Things like equipment will be critical.

In addition to considering this an entertainment production company business plan you may also want to focus on creative development.

How you want to focus effects how you want to phrase things. And it matters almost immediately.

START FEES YOU CAN AVOID

It's a good idea to propose that you start small.

There are two reasons for this.

The first is that you will scare away investors if you ask for too much up front, almost without fail they can tell if you are asking for more than it seems like you need.

It also throws into question how serious you are about sustaining success.

Which leads to the second reason.

It'll be much harder for you to sustain success if you ask for big upfront funding that you aren't sure you can earn back plus profit.

Let's say because you know of a few jobs you'll have early on, that you ask for less up front.

You'll be able to get rolling right away, earning back the initial investments and then some.

Above all you want to start off with easy wins.

Or as close to easy wins as you can get when launching or re-launching a video production business plan.

Seems like it would somewhat obvious not to ask for more than you can earn back...

Rather, it's a mistake people make all the time.

Speaking of which...

do have the capital?

5. financing a company.

Any business needs capital. As a result, you need a section where you lay out the cash flow for the production house business plan.

What kind of money do you expect to have coming in, and how much do you expect to be spending?

Make the budget, while also estimating how you'll be earning.

If you can't demonstrate this, then you need to go back to the drawing board.

Just pose like this and you’ll reassure any investor

You will want to get involved with an accountant at some point soon.

But remember, this is a business plan for a production company. So you may have a lot of costs coming at you early just to get started.

What is a marketing plan?

Your video production business plan is almost complete. Another section worth including would be one on marketing.

Here is a good additional resource on small business accounting .

You want to prove that business will be coming in, and not assume it will on faith alone.

Building a strong portfolio is a must. Consider again what niche you may be able to serve best. Find a solid "bread and butter" to start with.

Remember, good businesses expand when they need to. They don't bite off more than they can chew right out of the gate.

INVEST IN A GOOD WEBSITE

Do some research on how you’ll be building the best website for your product.

Get your production company a few social media accounts, and start trying to create a presence there. You'll need to find many ways to attract clients, and show your work.

Do some additional research on how to market a production company.

All this needs to find its way into the marketing section of your production company business plan.

what's your daily workflow?

7. day to day operations.

The day to day operations are a critical part of the plan. Have you visualized what the daily workflow will be?

Now is the time to do that. Who is going to be on your team, and how will it grow and change over time?

Determine what tasks will take priority each day, and how to best utilize your resources and finances.

This will be a key step in determining if your production company business plan is sustainable.

Ask yourself a few of the following questions:

How much time per day will you spend building your client base? What elements of each job will you tackle in-house? Which tasks might you outsource?

What equipment and gear do you own?

When will it need to be replaced and/or upgraded?

Are you going to hire anyone to start? Will they be full-time employees?

Will you hire independent contractors per project? How many, roughly?

As mentioned in the finance section, you need to know how you'll plan your reporting for taxes and your bookkeeping process.

These questions will help you start to determine what each "day at the office" will look like.

The clearer a picture you can paint here, the better.

Write a Business Plan

Get as specific as possible in each section of your entertainment company business plan. The more you know... right?

Now, let's get a little more advanced. In our next post we'll dive into writing a 4 part business plan. 

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The entertainment industry is one of the most lucrative businesses in every country. Ranging from television, movies, music, theater, radio, print and online content, people would always turn to something light and stress-free after a long day. Entertainment gives pleasure to its viewers. It serves as a diversion from the usual day-to-day grind of life. It contributes a lot to what pop culture is now. Some of the greatest and most memorable achievements are in this industry. You may also see plan samples .

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Sports Agency Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their sports agencies.

In this article, we will first give you some background information with regards to the importance of business planning. We will then go through a sports agency business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Sports Agency Business Plan?

A business plan provides a snapshot of your sports agency as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Sports Agency Business Plan

If you’re looking to start a sports agency or grow your existing sports agency, you need a business plan.  A solid business plan will help guide your business strategy, your investment strategy and your decision-making. It will also help you raise funding, if needed, and plan out the growth of your sports agency business to improve your chances of success. Your sports agency business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Sports Agencies

With regards to funding, the main sources of funding for a sports agency are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for sports agencies.

Finish Your Business Plan Today!

How to write a business plan for a sports agency.

If you want to start a sports agency business or expand your current one, you need a business plan. A strong sports agency business plan should include the following 10 sections:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of sports agency business you are running and the status. For example, are you a startup, do you have a sports agency that you would like to grow, or are you operating a chain of sports agencies?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the sports agency industry.
• Discuss the type of sports agency business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of sports agency business you are operating.

For example, you might specialize in one of the following types of sports agency businesses:

• Full-Service Sports Agencies – These agencies offer a comprehensive range of services, including athlete representation, marketing, sponsorship, media rights, and event management.
• Athlete Representation Agencies – These agencies focus primarily on representing individual athletes in contract negotiations, endorsements, and career management .
• Broadcast and Sponsorship Rights Agencies – These agencies specialize in managing broadcast rights and securing sponsorship deals for sports events and organizations.
• Niche Sports Agencies – These agencies focus on specific sports or niche markets within the sports industry.

In addition to explaining the type of sports agency business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of athletes served, the number of accounts with sponsorship deals, reaching X number of teams served, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the sports agency industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the sports agency industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your sports agency business plan:

• How big is the sports agency industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your sports agency business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your sports agency business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: professional athletes, semi-professional athletes, college athletes, and teams.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of sports agency business you operate. Clearly, college athletes would respond to different marketing promotions than professional athletes, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. Consider the specific demographics of target customers, including a discussion of the ages, occupations, locations and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other sports agency businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes law firms, or self representation. You need to mention such competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What level of athletes do they serve?
• What type of sports agency business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide services for a specific sport or type of athlete?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a sports agency business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of sports agency that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide representation, career management, licensing and contract services, or something else?

Price : Document the prices you will offer and how they compare to your competitors. Essentially, in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your sports agency. Document where your company is situated and mention how the site will impact your success. For example, is your sports agency business located in a busy entertainment district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your sports agency marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in college newsletters, or trade magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows:

Everyday short-term processes include all of the tasks involved in running your sports agency business, including answering calls, deal and/or contract negotiation, meeting with clients, creating marketing campaigns, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sign your Xth athlete, or when you hope to reach $X in revenue. It could also be when you expect to expand your sports agency business to a new city.

Management Team

To demonstrate your sports agency business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing sports agency businesses. If so, highlight this experience and expertise.  Also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who act as mentors to your business. They  help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a sports agency or successfully running a contract law firm.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you manage 25 athletes at a time, and will you offer brand development such as social media marketing? And, will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to ground your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your sports agency business, this will not give you immediate profits. Rather, it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately; that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit, but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets, be sure to include several of the key costs needed in starting or growing a sports agency business:

• Cost of equipment and office supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of professional athletes you represent.

Putting together a business plan for your sports agency will improve your company’s chances of success. The process of developing your plan will help you better understand the sports agency market, your competition, and your customers. You will also gain a marketing plan to better attract and serve customers, an operations plan to focus your efforts, and financial projections that give you goals to strive for and keep your company focused.

Growthink’s Ultimate Business Plan Template is the quickest and easiest way to complete a business plan for your real estate investing business.

Sports Agency Business Plan FAQs

What is the easiest way to complete my sports agency business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your sports agency business plan .

How Do You Start a Sports Agency Business?

Starting a Sports Agency business is easy with these 14 steps:

• Choose the Name for Your Sports Agency Business
• Create Your Sports Agency Business Plan
• Choose the Legal Structure for Your Sports Agency Business
• Secure Startup Funding for Your Sports Agency Business (If Needed)
• Secure a Location for Your Business
• Register Your Sports Agency Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Sports Agency Business
• Buy or Lease the Right Sports Agency Business Equipment
• Develop Your Sports Agency Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Sports Agency Business
• Open for Business

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.

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OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.  

• Today's Paper

Paramount Global unveils business plan and job cuts as sale looms

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Despite the potential sale of Paramount Global, controlling shareholder Shari Redstone kicked off the company’s annual investor meeting Tuesday by expressing confidence in its new management structure and hinting at more cost cuts to come.

Paramount executives declined to answer questions about its sale talks with David Ellison’s Skydance Media, which have accelerated in recent days .

Paramount’s special board committee has endorsed a deal that would give investors the option of cashing out or holding on to their shares in a bet on Ellison’s ability to rebuild the storied media giant, according to people close to the negotiations.

The Skydance deal still requires the sign-off of Redstone, who is weighing whether to sell her family’s stake in Paramount.

But because any sale is months away from completion, Paramount’s recently installed “office of the CEO” — comprising division heads George Cheeks, Brian Robbins and Chris McCarthy — mapped out a “going forward” strategy to run Paramount as a standalone entity and improve its battered balance sheet. The trio assumed the helm of Paramount in late April after the ouster of Bob Bakish , who had run the company since its merger with CBS in late 2019.

The trio unveiled a plan that centers on $500 million in cost cuts — including an undisclosed number of layoffs — selling assets, and exploring a joint venture for the company’s Paramount+ streaming service.

“We all agree that Paramount is not where we want it to be,” McCarthy said in prepared remarks.

“Given the strength of our assets, our people and our long-term competitive advantage of making some of the biggest and broadest hits, we know that there is significant value to be unlocked,” McCarthy said.

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Rather than leading Paramount to reclaim its place among industry titans, Redstone’s tenure atop the company has been marred by miscalculations and setbacks.

May 11, 2024

Shares fell about 3% to $12.34 in Tuesday midday trading. On Monday, the stock got a boost following news that a deal with Ellison’s Skydance, which is joined by RedBird Capital Partners and private equity firm KKR, was within reach.

Paramount has stumbled in recent years.

Once a colossus of the entertainment industry, the Redstone family-controlled enterprise has fallen behind its traditional rivals, including Walt Disney Co. and Comcast, as well as upstart tech companies including Amazon and Netflix.

Years of underinvestment, mismanagement, titanic shifts in audience behavior, the COVID-19 pandemic and a costly push into streaming have diminished its standing. Its once vibrant cable channels, including Comedy Central, MTV and Nickelodeon, have dimmed in reputation and ratings. Exacerbating its debt issues, Bakish passed up opportunities to sell assets, including Showtime and BET.

Last year’s strikes by the Writers Guild of America and SAG-AFTRA slowed the content pipeline .

S&P Global downgraded Paramount’s credit to “junk” status earlier this year. Investor Warren Buffett bolted, selling shares at a loss. Last month, he acknowledged that buying 63 million shares of Paramount stock was a mistake.

During Paramount’s 44-minute shareholder meeting, several investor proposals, including measures to provide clarity on the use of artificial intelligence and restrictions on golden parachutes for key executives, were rejected.

Bob Bakish is ousted as CEO of Paramount Global as internal struggles explode into public view

Paramount CEO Bob Bakish’s ouster comes a day after David Ellison’s Skydance Media sweetened its offer for Shari Redstone’s National Amusements, with money earmarked for Paramount’s Class B shareholders.

April 29, 2024

Six board members were reelected to oversee the company.

In addition to Redstone, board members Linda M. Griego, Barbara M. Byrne, Judith A. McHale, Charles E. Phillips Jr. and Susan Schuman returned for yearlong terms on the board. Four other board members stepped down.

The belt tightening comes after several waves of cost-cutting and previous asset sales, such as the jettisoning of book publishing giant Simon & Schuster and CBS real estate, including its Manhattan skyscraper and movie and television lot in Studio City.

“Our plan starts with transforming streaming, which will accelerate our path to profitability and make up for declines in our linear business,” Cheeks said during his prepared remarks.

“We’ll reduce non-content costs by streamlining our organization, allowing us to build a leaner, more nimble company that’s better positioned to win,” Cheeks said, adding the team has already “identified near-term cost reduction opportunities, with an annualized impact of $500 million” in its effort to return Paramount to investment grade status.

Skydance’s David Ellison nearing deal for Paramount after sweetened offer

Controlling shareholder Shari Redstone hasn’t consented to the deal. Competing offers have come in for National Amusements, but Redstone has long favored Ellison.

June 3, 2024

Despite the turmoil and the gravity of her upcoming decision over the fate of the company, Redstone signaled resolve in her brief remarks. She voiced support for the three executives who are now running the company.

McCarthy is the longtime leader of MTV Entertainment Studios and more recently, Showtime; Cheeks has been CBS’ CEO for four years; and Robbins has run both Nickelodeon and Paramount Pictures on Melrose Avenue since 2021.

“While we recognize that this is not a traditional management structure, we are confident that it will enable them to move quickly to implement best practices throughout the company and to drive improved performance,” Redstone said.

The three men “have been behind our biggest successes for years,” she said.

On the deal front , the sweetened Ellison proposal is the latest and third offer from Skydance and its backers.

The deal would include $4.5 billion to buy out non-voting B-class stockholders at $15 a share during a second phase of the transaction. There would also be a $1.5-billion cash infusion to shore up Paramount’s balance sheet and help reduce debt, according knowledgeable people.

Redstone was presented with details of the plan this week.

While she has long favored Ellison’s deal over a potential sale to Sony Pictures Entertainment and Apollo Global Management , she needed to sit on the sidelines while Paramount’s independent directors, led by Phillips, hashed out a deal that would also protect the interests of ordinary, non-voting shareholders.

The Skydance proposal would give the Redstone family more than $2 billion for their holding company National Amusements Inc. and its voting shares in Paramount. The infusion would allow the family to pay off National Amusements’ debts and come away with about $1.8 billion, according to a person familiar with the matter who was not authorized to comment.

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Inside the business of entertainment

The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.

You may occasionally receive promotional content from the Los Angeles Times.

Meg James is a senior entertainment industry writer for the Los Angeles Times. She was the lead reporter for The Times’ coverage of the deadly “Rust” shooting on a New Mexico film set in 2021, work recognized by the Pulitzer Prize board as a finalist in breaking news. A member of the Company Town team for two decades, James specializes in covering television, corporate media and investigative projects. She previously wrote for the Miami Herald and the Palm Beach Post. A native of Wyoming, she is a graduate of the University of Colorado and Columbia University.

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The Walt Disney Company Announces Strategic Restructuring, Restoring Accountability To Creative Businesses

BURBANK, Calif., February 9, 2023 – The Walt Disney Company announced details of its strategic restructuring that will refocus the organization on creativity, empower creative leaders and ensure they are accountable for all aspects of their businesses globally, and put the company’s streaming business on a path to sustained growth and profitability.  Effective immediately, the company will be organized into three core, collaborative business segments: Disney Entertainment, ESPN, and Disney Parks, Experiences and Products. The leaders of each business segment will have full operational control and financial responsibility for creative development, marketing, technology, sales, and distribution, and will be accountable for driving business efficiencies globally.

“For nearly 100 years, storytelling and creativity have fueled The Walt Disney Company, with virtually every interaction we have with our consumers emanating from something creative,” said Robert A. Iger, Chief Executive Officer, The Walt Disney Company. “I am committed to positioning this company for a new era of growth. Our strategic restructuring will return creativity to the center of the company, increase accountability, improve results, and ensure the quality of our content and experiences.”

Disney Entertainment will be co-chaired by Alan Bergman and Dana Walden who will be responsible for the company’s full portfolio of entertainment media and content businesses globally, including streaming.

ESPN will include ESPN networks and ESPN+ and will be led by Jimmy Pitaro. Pitaro will also be responsible for the management and supervision of the company’s full portfolio of sports content, products and experiences across all of Disney’s platforms worldwide, including its international sports channels.

The streaming business remains a top priority for the company. Disney’s unparalleled collection of renowned and trusted franchises and brands, combined with the reach of the streaming portfolio (consisting of Disney+, ESPN+, Hulu, Star+ and Hotstar) creates rich and direct connections between the consumer and the company’s stories and characters, powering growth across the entire company.

“Every day, I am reminded of what incredible talent we have leading the many facets of this company,” Iger said. “Thanks to my management team and our exceptional business leaders, who have acted quickly and strategically on the important changes we are undertaking today, I am as encouraged as ever by what the future holds for The Walt Disney Company.”

Disney Entertainment co-Chairmen Alan Bergman and Dana Walden will oversee the company’s global entertainment streaming businesses and manage all content decisions for those services, including Disney+ and Hulu.

Bergman will also have primary oversight of the following businesses and content brands: Disney Live Action, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures as well as Disney Music Group and Disney Theatrical Group.

Walden will also have primary oversight of the following businesses and content brands: ABC Entertainment, ABC News, ABC Owned Televisions Stations, Disney Branded Television, Disney Television Studios, Freeform, FX, Hulu Originals, National Geographic Content, and Onyx Collective.

Pitaro will continue to oversee eight linear networks, including ESPN and ESPN2; sports content across all Disney domestic and, going forward, international platforms; ESPN+; ESPN Audio; ESPN Digital; ESPN Social; ESPN Fantasy and a variety of owned sports events.

Effective immediately, several shared-service organizations across the company will support both Disney Entertainment and ESPN, facilitating company-wide efficiencies and creating a more cost-effective, coordinated, and streamlined approach to operations. These include Product and Technology, led by Aaron LaBerge; Advertising Sales, led by Rita Ferro; and Platform Distribution led by Justin Connolly excluding Theatrical Distribution and Music, which will be overseen by Bergman.

Outside of North America, the company’s media, entertainment, and sports content and operations will continue to be managed regionally by Luke Kang, President Asia Pacific; Jan Koeppen, President EMEA; Diego Lerner, President LATAM; and K Madhavan, President India. These leaders will report to Bergman, Walden, and Pitaro as part of their global responsibilities. As a result of the changes, Rebecca Campbell, Chairman, International Content and Operations, has decided to leave the Company.  An esteemed leader and longtime industry veteran, Campbell will stay on through June to help with the transition.

Disney Parks, Experiences and Products — encompassing the company’s award-winning theme parks, cruise line, resort destinations and Adventures by Disney and National Geographic Expeditions, as well as Disney’s global consumer products, games, and publishing businesses — will continue under the leadership of Chairman Josh D’Amaro.

The organizational changes will be implemented immediately, and the company will begin reporting financial results under the new business structure by the end of the fiscal year.

Executive Biographies 

Alan Bergman – Co-Chairman, Disney Entertainment 

Alan Bergman is Co-Chairman for Disney Entertainment, along with Dana Walden. Together, they are responsible for The Walt Disney Company’s full portfolio of entertainment media and content business globally, including streaming. This includes accountability for content creation, sales and distribution, marketing, operations and technology. Bergman was previously Chairman, Disney Studios Content, responsible for the Studios division, including Disney Theatrical Productions. Prior to that, Bergman was Co-Chairman of The Walt Disney Studios from 2019 to 2020, and its President from 2005 to 2019.

Dana Walden – Co-Chairman, Disney Entertainment 

Dana Walden is Co-Chairman for Disney Entertainment, along with Alan Bergman. Together, they are responsible for The Walt Disney Company’s full portfolio of entertainment media and content business globally, including streaming. This includes accountability for content creation, sales and distribution, marketing, operations and technology. Walden was previously Chairman of Disney General Entertainment Content, overseeing original entertainment and news programming for Disney’s streaming platforms, broadcast and cable networks, in addition to Disney Televisions Studios and Onyx Collective. Prior to that, Walden served as Chairman of Entertainment for Walt Disney Television.

Jimmy Pitaro – Chairman, ESPN 

Jimmy Pitaro is Chairman of The Walt Disney Company’s ESPN business segment, which includes ESPN and ESPN+. Pitaro is also responsible for the Company’s full portfolio of sports content, products and experiences across all of Disney’s platforms worldwide, including content creation, sports rights acquisitions, distribution and marketing. Previously, Pitaro was ESPN President and Co-Chair, Disney Media Networks, after serving as Chairman of Disney Consumer Products and Interactive Media, starting in 2016.  He joined the Company in 2010 to lead Disney’s Interactive segment.

Josh D’Amaro – Chairman, Disney Parks, Experiences and Products 

Josh D’Amaro is Chairman of Disney Parks, Experiences and Products, overseeing a global hub consisting of Disney’s iconic travel and leisure businesses, which include six theme park-resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; an award-winning guided family adventure business; and Disney’s global consumer products operations. D’Amaro has a 25-year track record with the company. Previously, D’Amaro had served as President of Disneyland and then Walt Disney World Resorts.

About The Walt Disney Company

The Walt Disney Company, together with its subsidiaries, is a leading diversified international entertainment and media enterprise.  For convenience, the term “Company” is used to refer collectively to the parent company and the subsidiary companies through which our various businesses are actually conducted. Disney is a Dow 30 company and had annual revenues of $82.7 billion in its Fiscal Year 2022.

Forward-Looking Statements

Certain statements in this email may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding our future structure, growth, profitability, positioning, results, creativity, quality, expenses, targets and other statements that are not historical in nature. These statements are made on the basis of management’s views and assumptions regarding future events and business performance as of the time the statements are made. Management does not undertake any obligation to update these statements.

Actual results may differ materially from those expressed or implied. Such differences may result from actions taken by the Company, including restructuring or strategic initiatives (including capital investments, asset acquisitions or dispositions, new or expanded business lines or cessation of certain operations), our execution of our business plans (including the content we create and IP we invest in, our pricing decisions, our cost structure and our management and other personnel decisions) or other business decisions, as well as from developments beyond the Company’s control, including:

• further deterioration in domestic and global economic conditions;
• deterioration in or pressures from competitive conditions, including competition to create or acquire content and competition for talent;
• consumer preferences and acceptance of our content, offerings, pricing model and price increases and the market for advertising sales on our DTC services and linear networks;
• health concerns and their impact on our businesses and productions;
• international, regulatory, legal, political, or military developments;
• technological developments;
• labor markets and activities;
• adverse weather conditions or natural disasters; and
• availability of content.

Each such risk includes the current and future impacts of, and may be amplified by, COVID-19 and related mitigation efforts.

Such developments may further affect entertainment, travel and leisure businesses generally and may, among other things, affect (or further affect, as applicable):

• our operations, business plans or profitability;
• demand for our products and services;
• the performance of the Company’s content;
• our ability to create or obtain desirable content at or under the value we assign the content;
• the advertising market for programming;
• income tax expense; and
• performance of some or all Company businesses either directly or through their impact on those who distribute our products.

Additional factors are set forth in the Company’s Annual Report on Form 10-K for the year ended October 1, 2022, including under the captions “Risk Factors,” “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” and “Business,” quarterly reports on Form 10-Q, including under the captions “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” and subsequent filings with the Securities and Exchange Commission.

The terms “Company,” “we,” and “our” are used above to refer collectively to the parent company and the subsidiaries through which our various businesses are actually conducted.

Media Contacts:

David Jefferson (818) 560-4832 [email protected]

Mike Long (818) 560-4588 [email protected]

Investor Contact:

Alexia Quadrani (818) 560-6601 [email protected]

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Russian Company OOO "GLOBUS"

Brief profile.

active Commercial

Facts to Consider

An encumbrance over the founders’ share is reported.

The founder of the organization has changed.

show 1 more significant fact

A significant amount of the taxes paid (352 mln. RUB.).

The organization has an auditor's opinion.

show 3 more positive facts

Complete Profile

• 1. General Information
• 2. Registration in the Russian Federation
• 3. Company's Activities
• 4. Legal Address
• 5. Owners, Founders of the Entity
• 6. OOO "GLOBUS" CEO
• 7. Entities Founded by Company
• 8. Number of Employees
• 9. Company Finance
• 10. Entities related to OOO "GLOBUS"
• 11. Timeline of key events
• 12. Latest Changes in the Unified State Register of Legal Entities (USRLE)

General Information

Full name of the organization: OBSHCHESTVO S OGRANICHENNOI OTVETSTVENNOSTIU "GLOBUS"

TIN: 5031075380

KPP: 505301001

PSRN: 1075031005565

Location: 144000, Moscow Oblast, Elektrostal, ul. Pervomaiskaia, 15 str. 3

Line of business: Production, transmission and distribution of steam and hot water; air conditioning (OKVED code 35.30)

Organization status: Commercial, active

Form of incorporation: Limited liability companies (code 12300 according to OKOPF)

Registration in the Russian Federation

The tax authority where the legal entity is registered: Mezhraionnaia inspektsiia Federalnoi nalogovoi sluzhby №6 po Moskovskoi oblasti (inspection code – 5031). The tax authority before 08/23/2021 – Inspektsiia Federalnoi nalogovoi sluzhby po g. Elektrostali Moskovskoi oblasti (code 5053).

Registration with the Pension Fund: registration number 060055023355 dated 26 November 2015.

Registration with the Social Insurance Fund: registration number 503100729150191 dated 25 November 2015.

Company's Activities

The main activity of the organization is Production, transmission and distribution of steam and hot water; air conditioning (OKVED code 35.30).

Additionally, the organization listed the following activities:

OOO "GLOBUS" holds license entitling to carry out the following activities:

Legal Address

OOO "GLOBUS" is registered at 144000, Moscow Oblast, Elektrostal, ul. Pervomaiskaia, 15 str. 3. ( show on a map )

No other organizations are listed at the current registered address.

Owners, Founders of the Entity

The founder of OOO "GLOBUS" is

Below are the former founders:

Subject to the entire chain of the current founders, the list of OOO "GLOBUS" ultimate founders is as follows:

OOO "GLOBUS" CEO

The head of the organization (a person who has the right to act on behalf of a legal entity without a power of attorney) since 16 May 2018 is general manager Koval Konstantin Leonidovich (TIN: 500105870510).

Also Koval Konstantin Leonidovich is a founder of OOO "EIUTSK 1" .

Previously the organization was managed by (general manager from 09/12/2014 until 05/16/2018 * ).

Entities Founded by Company

Previously the organization was listed as a founder in:

• AO "EIUTSK" (Moscow Oblast, Elektrostal; 51%; 181 million RUB) - until 12/07/2021
• OOO "CHISTYI GOROD" (Moscow Oblast, Elektrostal; 99.96%; 78.4 million RUB) - until 11/09/2018

Number of Employees

In 2023, the average number of employees of OOO "GLOBUS" was 272 people. This is 3 people less than in 2022.

Company Finance

The Authorized capital of OOO "GLOBUS" is 8.2 million RUB. This is significantly higher than the minimum authorized capital established by law for LTD (10 thousand RUB).

In 2023, the organization received the revenue of 1.7 billion RUB, which is 85.9 million RUB, or by 4.8 %, less than a year ago.

As of December 31, 2023, the organization's total assets were 2.1 billion RUB This is 7.1 million RUB (by 0.3 %) less than a year earlier.

The net assets of OOO "GLOBUS" as of 12/31/2023 totaled 473 million RUB.

The OOO "GLOBUS"’s operation in 2023 resulted in the profit of 64.1 million RUB. This is by 39 % more than in 2022.

The organization is not subject to special taxation regimes (operates under a common regime).

Information about the taxes and fees paid by the organization for 2022

The organization had no tax arrears as of 02/10/2024.

Entities related to OOO "GLOBUS"

Based on the data from the Unified State Register of Legal Entities, the following legal entities and people are directly or indirectly related to the organization.

Timeline of key events

• The new founder – OOO "TEPLOVAIA GENERATSIIA" .
• is no longer listed as the founder in the Unified State Register of Legal Entities.
• Rostov Veniamin Vladimirovich is no longer listed as the founder in the Unified State Register of Legal Entities.

Latest Changes in the Unified State Register of Legal Entities (USRLE)

• 03/28/2023 . Change of information about a legal entity contained in the Unified State Register of Legal Entities.
• 09/27/2022 . Change of information about a legal entity contained in the Unified State Register of Legal Entities.
• 08/23/2021 . Entering information about accounting with the tax authority.
• 04/09/2021 . Change of information about a legal entity contained in the Unified State Register of Legal Entities.
• 04/07/2021 . Change of information about a legal entity contained in the Unified State Register of Legal Entities.
• 12/25/2020 . Change of information about a legal entity contained in the Unified State Register of Legal Entities.
• 10/09/2020 . Change of information about a legal entity contained in the Unified State Register of Legal Entities.
• 03/08/2020 . Changes to the information contained in the Unified State Register of Legal Entities in connection with the renaming (resubordination) of address objects.
• 10/01/2019 . Submission by the licensing authority of information on the renewal of documents confirming the existence of a license (information on the renewal of a license).
• 12/28/2018 . Change of information about a legal entity contained in the Unified State Register of Legal Entities.

* The date of change in the Unified State Register of Legal Entities is shown (may be different from the actual date).

The data presented on this page have been obtained from official sources: the Unified State Register of Legal Entities (USRLE), the State Information Resource for Financial Statements, the website of the Federal Tax Service (FTS), the Ministry of Finance and the Federal State Statistics Service.

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Paramount leaders unveil “shared vision” amid takeover offer.

Amid the corporate uncertainty, the studio’s new co-CEOs outlined their plan for the company during their annual shareholder meeting.

By Etan Vlessing

Etan Vlessing

Canada Bureau Chief

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Paramount Global ’s new trio of co-CEOs laid out their vision for the Hollywood studio as the controlling shareholder, Shari Redstone, mulls a sweetened takeover offer from a buyer consortium led by Skydance and RedBird Capital.

Redstone addressed the investors as the meeting began, indicating the company’s most important goal was “driving value for all our shareholders,” which would come by reducing overall debt to strengthen the balance sheet and continue to invest in “best-in-class content.”

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Paramount postpones employee town hall as m&a questions swirl, shari's choice: paramount's future in the balance as redstone weighs skydance's revised deal.

This opened the way for the new trio of executives – George Cheeks, president and CEO of CBS; Chris McCarthy, president and CEO of Showtime/MTV Entertainment Studios; and Brian Robbins, president and CEO of Paramount Pictures – to outline a “shared vision” for the studio.

“Our plan looks forward to build back the best of Paramount by delivering higher revenue with lower costs, which translates to higher earnings and better returns,” Robbins told shareholders. He added the studio had a strength in franchises that did not rely on superheroes to address an increasingly crowded streaming landscape that was “frankly more confusing for the consumer.”

“What sets Paramount’s franchises apart from the rest of the industry is that we aren’t dependent on any one genre. We saw the downsides of betting on a single genre like superheroes and comic books. So we built our billion dollar brand strategy with a focus on real life heroes and, yes, a little yellow sponge named Bob,” Robbins told investors.

He added Paramount could hardly rest on its laurels. “We know we need to do more. We need to accelerate our path to profitability. And that’s why we’re hard at work on a plan that’s going to do exactly that, but first reducing our expenses, integrating our teams more closely and reducing redundancies,” Robbins explained.

That theme was also taken up by Robbins, who said “we’ll optimize our asset mix and use the proceeds to pay down debt. Taken together, these actions will drive shareholder value by improving profitability and returning the company to investment grade metrics over time.”

The meeting took place against the backdrop of Redstone and her National Amusements vehicle looking at a revised deal for the studio, and her own options. Cheeks, McCarthy and Robbins have led the studio since the previous CEO, Bob Bakish, left Paramount in April when the company began exclusive merger talks with Skydance.

If Redstone rejects the revised offer from Skydance, she could continue to have the new triumvirate run the company, look at other deals (like Sony/Apollo), or sell National Amusements outright to someone else and let the buyer figure out what to do with Paramount.

Jamie Morris, head of investor relations at Paramount, addressed the current takeover talks during the AGM. “We cannot comment on the speculation. What I can tell you is that the presentation that you just saw was built to improve the company’s balance sheets, to best set it up for growth and to drive shareholder value, regardless of the speculation,” he said.

McCarthy added during the Q&A portion of the meeting: “We’re aggressively pursuing all options to make the most of our content and drive the greatest value for the company, in both the short and long term.”

And Cheeks addressed the proposal for $500 million in annual cost savings. “Look, we’re prepared to move quickly on the cost reductions, we’re confident that the business can be run much more efficiently,” as he pointed to a management streamlining and reducing costs in real estate, technology, marketing and other studio roles.

Cheeks also talked up the benefits of streaming bundles after Paramount+ and Showtime were earlier packaged together. “Bundling our streaming and linear products has many benefits. It expands the reach and engagement of our Paramount+ ad-supported tier, lowers customer acquisition costs and yields much lower churn,” he argued.

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Geographic coordinates of Elektrostal, Moscow Oblast, Russia

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Coordinates of Elektrostal in decimal degrees

Coordinates of elektrostal in degrees and decimal minutes, utm coordinates of elektrostal, geographic coordinate systems.

WGS 84 coordinate reference system is the latest revision of the World Geodetic System, which is used in mapping and navigation, including GPS satellite navigation system (the Global Positioning System).

Geographic coordinates (latitude and longitude) define a position on the Earth’s surface. Coordinates are angular units. The canonical form of latitude and longitude representation uses degrees (°), minutes (′), and seconds (″). GPS systems widely use coordinates in degrees and decimal minutes, or in decimal degrees.

Latitude varies from −90° to 90°. The latitude of the Equator is 0°; the latitude of the South Pole is −90°; the latitude of the North Pole is 90°. Positive latitude values correspond to the geographic locations north of the Equator (abbrev. N). Negative latitude values correspond to the geographic locations south of the Equator (abbrev. S).

Longitude is counted from the prime meridian ( IERS Reference Meridian for WGS 84) and varies from −180° to 180°. Positive longitude values correspond to the geographic locations east of the prime meridian (abbrev. E). Negative longitude values correspond to the geographic locations west of the prime meridian (abbrev. W).

UTM or Universal Transverse Mercator coordinate system divides the Earth’s surface into 60 longitudinal zones. The coordinates of a location within each zone are defined as a planar coordinate pair related to the intersection of the equator and the zone’s central meridian, and measured in meters.

Elevation above sea level is a measure of a geographic location’s height. We are using the global digital elevation model GTOPO30 .

Elektrostal , Moscow Oblast, Russia

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