dissertation marketing social

To read this content please select one of the options below:

Please note you do not have access to teaching notes, master’s thesis research in social marketing (1971-2015).

Journal of Social Marketing

ISSN : 2042-6763

Article publication date: 11 September 2017

Issue publication date: 2 January 2018

Limited attention has been given to the study of social marketing at the graduate level. Such a study not only reveals research interests and trends, but also provides insights into the level of academic evolution or maturity of the social marketing field. This paper aims to examine social marketing as the subject of master’s theses.

Design/methodology/approach

A search strategy found 266 social marketing-focused master’s theses completed from 1971 to 2015. These theses were analysed by host countries, institutions, disciplinary contexts and degree programmes for which they were submitted.

Only four theses were submitted from 1971-1980 and eight completed in 1981-1990. The number of theses increased to 35 in 1991-2000, 118 between 2001 and 2010 and 101 in the past five years (2011-2015). The USA was the leading producer of social marketing master’s theses, followed by Canada, Sweden, China, South Africa, the UK and Kenya. A majority of theses were housed in the disciplines of business, health and communication, and none of them was submitted for a Master of Social Marketing degree.

Originality/value

This is the first study that investigates master’s theses with an exclusive focus on social marketing. Implications for the evolution, learning and teaching of social marketing are provided.

• Social marketing
• Behaviour change
• Dissertation
• Master’s thesis
• Degree programmes

Truong, V.D. and Dietrich, T. (2018), "Master’s thesis research in social marketing (1971-2015)", Journal of Social Marketing , Vol. 8 No. 1, pp. 58-98. https://doi.org/10.1108/JSOCM-11-2016-0072

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

Related articles

We’re listening — tell us what you think, something didn’t work….

Report bugs here

All feedback is valuable

Please share your general feedback

Join us on our journey

Platform update page.

Visit emeraldpublishing.com/platformupdate to discover the latest news and updates

Questions & More Information

Answers to the most commonly asked questions here

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

• We're Hiring!
• Help Center

Social marketing as the subject of doctoral dissertations

2014, Social Marketing Quarterly

This article examines the evolution of social marketing as the subject of doctoral dissertations. Search strategies were used and online databases mined to identify 93 social marketing-focused doctoral theses completed between 1971 and 2013. Dissertation titles and abstracts were analysed to determine growth trends, institutional output, disciplinary context, topical coverage, theory and model use, and differences between countries. Results indicate that the growth in the number of doctoral theses on social marketing was neither stable nor continuous over the examined period but that a rapid increase has been seen in recent years. More than 80% of the identified doctoral dissertations were undertaken in American and British educational institutions. The largest contributions came from the fields of health sciences and education, followed by business administration, marketing, communications, and psychology. Public health was predominantly the research topic. Theories and models were not always reported, with Theory of Planned Behaviour, Diffusion of Innovations Theory, and Health Belief Model being utilised most often. This study also suggests that many dissertations were focused on program development while paying relatively limited attention to theoretical advancement. This study contributes to the debate on the academic legitimacy of social marketing and helps shape directions for further knowledge creation in the field. Keywords: doctoral, dissertation, thesis, discipline, behaviour change This is a draft version of Dao's excellent overview of doctoral work in social marketing. For the authoritative version, please consult the journal website.

Related Papers

Hoai Nam Dang Vu

Purpose – This paper aims to investigate the internationalisation of social marketing research. Since the social marketing concept was introduced, it has captured increased research attention of scholars. This is evidenced by a growing number of peer-reviewed publications and participation in academic conferences. Although the reasons behind the development of social marketing research have been suggested, its nature, signi cance and diffusion as a concept has not been examined from an international perspective. Design/methodology/approach – A review of the social marketing and related literature was conducted to identify the patterns, drivers and actors of the internationalisation of social marketing research. Findings – Different levels and dimensions of internationalisation were identi ed but the overall level of diffusion was relatively low. Growth is concentrated in developed countries. There appears to be a substantial gap with respect to the adoption of the concept by researchers based in the less developed countries. Originality/value – This is arguably the rst paper to explore the nature and signi cance of the degree of internationalisation of social marketing research.

International Review on Public and Nonprofit Marketing

tatiana levit

Daiane Ribeiro

Kamiyar Mousavi

Kendall Dent

Tanvir Ahmed

Health Affairs

RAUSP Management Journal

Lawrence Ndupu

Purpose This paper aims to develop and present a new planning framework of social marketing, known as consumer research, segmentation, design of the social programme, implementation, evaluation and sustainability (CSD-IES). Design/methodology/approach The proposed framework is based on recent theoretical developments in social marketing and is informed by the key strengths of existing social marketing planning approaches. Findings The CSD-IES planning framework incorporates emerging principles of social marketing. For example, sustainability in changed behaviour, ethical considerations in designing social marketing programmes, the need for continuous research to understand the changing needs of the priority audience during the programme and the need for explicit feedback mechanisms. Research limitations/implications The CSD-IES framework is a dynamic and flexible framework that guides social marketers, other practitioners and researchers to develop, implement and evaluate effective ...

Marketing – from Information to Decision Journal

Alina Timotin

Journal of Social Marketing

Tim Chatterton

Purpose This paper aims to introduce key concepts from practice theory (PT) to the social change agenda and draw on the unique contributions of the social marketing field. PT has underpinned a growing stream of research in pro-environmental studies seeking to reduce impacts of particular behaviours, but it remains theoretical. By drawing on social marketing’s applied roots, this paper introduces a practice-theoretical intervention planning process (P-TIPP) which frames the unique contribution of social marketing in behaviour change and foregrounds practice- not individual-level change. Design/methodology/approach The P-TIPP draws on the total process planning model, introducing the concept of “practice as entity” and “practice as performance” to frame intervention planning tasks. The process locates the contribution of social marketing within a transdisciplinary framework which emphasises transforming collective conventions. Findings This is a conceptual paper, but the possibility f...

RELATED PAPERS

American Law and Economics Review

Kip Viscusi

Temesgen Enku

Timothy Welty

PROCEEDING UMSURABAYA

Ishmatun Naila

Wooyang Kim

wasihun solomon

International Journal of Radiation Oncology*Biology*Physics

Radka Stoyanova

Journal of Neuroinflammation

Tian-huei Chu

KIRAN CHAND RAVI 19PHD7008

Zsolt Bereczki

Anderson Ramos de Oliveira

Afro-Egyptian Journal of Infectious and Endemic Diseases

jihan shawky

Microorganisms

Angela Pista

Acta Medico-Biotechnica

AZRA HADŽIMEHMEDOVIĆ

Physica B+C

Jean-pierre Leburton

Microsurgery

Camille Ozil

Biomedicines

Bhagath Chirra

Valentina Robiglio

Physics Procedia

Yufeng Zhou

Lecture Notes in Computer Science

Linda C. Van Der Gaag

EURASIP Journal on Wireless Communications and Networking

Revista de la Facultad de Ingeniería Universidad Central de Venezuela

Nuris Orihuela

Sign(e) & Traces

gilles massot

Jurnal Ekonomi Trisakti

Sekar Mayangsari

Social Science Research Network

Simon Wren-Lewis

RELATED TOPICS

•   We're Hiring!
•   Help Center
• Find new research papers in:
• Health Sciences
• Earth Sciences
• Cognitive Science
• Mathematics
• Computer Science
• Academia ©2024

• USF Research
• USF Libraries

Digital Commons @ USF > Muma College of Business > Marketing > Theses and Dissertations

Marketing Theses and Dissertations

Theses/dissertations from 2023 2023.

How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces , Ye Seul Kim

Theses/Dissertations from 2022 2022

Spillover Effects in Product Customization , Samuel Babu Sekar

Theses/Dissertations from 2021 2021

External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann

Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu

Theses/Dissertations from 2020 2020

The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu

Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey

Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen

Theses/Dissertations from 2019 2019

How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell

Theses/Dissertations from 2018 2018

The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt

Theses/Dissertations from 2017 2017

Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan

The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin

Product Shadows and Ad Evaluations , Nazuk Sharma

Theses/Dissertations from 2016 2016

Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa

Branding Implications of Co-Created Social Responsibility , Alexander J. Kull

Theses/Dissertations from 2015 2015

How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo

Theses/Dissertations from 2014 2014

Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan

Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata

Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs

Theses/Dissertations from 2012 2012

Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat

Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko

Theses/Dissertations from 2010 2010

Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka

Theses/Dissertations from 2009 2009

An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker

Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming

Theses/Dissertations from 2008 2008

Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer

Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson

Theses/Dissertations from 2007 2007

Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon

The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle

Theses/Dissertations from 2005 2005

The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat

Theses/Dissertations from 2004 2004

Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott

Advanced Search

• Email Notifications and RSS
• All Collections
• USF Faculty Publications
• Open Access Journals
• Conferences and Events
• Theses and Dissertations
• Textbooks Collection

Useful Links

• Rights Information
• SelectedWorks
• Submit Research

Home | About | Help | My Account | Accessibility Statement | Language and Diversity Statements

Privacy Copyright

• How it works

Useful Links

How much will your dissertation cost?

Have an expert academic write your dissertation paper!

Dissertation Services

Get unlimited topic ideas and a dissertation plan for just £45.00

Order topics and plan

Get 1 free topic in your area of study with aim and justification

Yes I want the free topic

Marketing Dissertation Topics

Published by Jamie Walker at January 11th, 2023 , Revised On April 16, 2024

Marketing is a business-focused subject, so you’ll be exposed to much more than just creativity. You’ll learn how to set budgets, find new customers, enter international markets, and decide on prices or profits.

As a marketing student, you will be required to complete a marketing dissertation to complete your degree programme. Your dissertation topic can relate to branding, relationship marketing, online/digital marketing, marketing ethics, and any other field of marketing.

To help you get started with brainstorming for marketing topic ideas, we have developed a list of the latest topics that can be used for writing your marketing dissertation.

These topics have been developed by PhD-qualified writers of our team , so you can trust to use these topics for drafting your dissertation.

Review the step-by-step guide on how to write your dissertation here.

You may also want to start your dissertation by requesting  a brief research proposal  from our writers on any of these topics, which includes an  introduction  to the topic,  research question , aim and objectives,  literature review , and the proposed research methodology conducted.  Let us know  if you need any help in getting started.

Check our  dissertation example to get an idea of  how to structure your dissertation .

You can review step by step guide on how to write your dissertation here .

Review Our Best Dissertation Topics complete list.

2024 Marketing Dissertation Topics

Topic 1: assessing the role of communication strategies in fashion marketing- a case study of uk.

Research Aim: The purpose of this study is to investigate the role of communication strategies in the world of   UK fashion marketing. This will also give us an understanding of how new fashion remanufacturing should be communicated to the consumers. Focusing on how information and messages about the brands or products should be labelled to attract the audience.

Topic 2: How Influential are Retail Stores and Fast Fashion on each other? A case study of Zara

Research Aim: Fast fashion is an idea in which retailers target their business strategies, reducing the time it takes to get products into the store, using an in-season purchasing strategy to keep the products in the market updated during the season. This study aims to find the impact or influence of fast fashion and retail stores on each other, focusing on Zara as it is considered as the famous brand among consumers. It will look at what happens to fast fashion when it is delivered to retail outlets, as well as the adaption of fast fashion in the retail sector and how it is communicated to customers.

Topic 3: Assessing the Key Ethical Issues in the marketing of Pharmaceutical Products in the UK.

Research Aim: Pharmacists may occasionally be led to unethical behaviours during contact; that’s why it is important to understand these behaviours. Pharmaceutical products are sensitive to advertising, and minor misconduct can lead to loss of public trust in the industry. The current study will examine the challenges faced and the key ethical issues that occur during the marketing of pharmaceuticals products focusing on the UK pharmaceutical industry; through quantitative research analysis.

Topic 4: Brand Marketing to a Global World and its impact on local cultural beliefs and attitudes- A literature review.

Research Aim: Different cultures in different countries act as challenges to global marketing. The aim of this study is to develop an understanding of how brand marketing in a global world has a huge impact on the cultural beliefs and attitudes of people. It will provide an experience of international and local consumer cultures and their mutual influence on many consumer behaviours and their effect on their decision-making process.

Topic 5: E-sports marketing- Investigating purpose and scope in current times.

Research Aim: This study aims to find the emerging trend of esports marketing and its scope in current times. It will also explore the collaborative efforts of gaming companies, players and different online communities and how they play an important role in maintaining and enriching the value of Esports consumption.   of   It will provide a societal impact of esports and by applying different strategies

Marketing Dissertation Topics for 2023

Topic 1: impact of product packaging on organisational sales: a case study of the uk retail sector.

Research Aim: Due to intense competition in the UK retail sector, product packaging has gained significant importance concerning consumer purchase decisions. This research will focus on how product packaging (colour, shape, and other attributes) influences consumer purchase behaviour which in return increases or decreases the sales of the organisation.

Topic 2: Impact of E-marketing on consumer purchase decisions: Case of the UK luxury industry

Research Aim: The main purpose of the research is to analyze the impact of electronic marketing on consumer purchase decisions. Different modes of e-marketing will be assessed, and based on the results of each e-marketing channel, the dissertation will be concluded. The focus of this research will be the UK luxury industry.

Topic 3: Analysing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success

Research Aim: In today’s competitive corporate world, organizations are formulating and implementing customer-centric marketing strategies. These strategies are devised, keeping in mind customer behaviour, customer pattern, customer preferences, customer trends, etc. Considering all these and many other customer-related aspects, companies assess what is successful for their business. This research will discuss the different characteristics of customers that should be studied and how formulating related strategies will help the company gain a competitive advantage and generate profits.

Topic 4: The role of information technology in revolutionizing marketers' approach towards manipulative advertisement

Research Aim: The digital media or the digital world has provided a very effective and large platform for marketers to market and advertise their products. However, this platform can also be used to manipulate customers through deceptive marketing techniques. The main purpose of the research is to analyse the role of information technology in revolutionizing marketers’ approach towards manipulative advertisements. In addition to this, the research will also talk about how marketers use digital media channels to deceive customers who also harm the company’s reputation.

Topic 5: Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour

Research Aim: Consumer impulsive buying behaviour has become an important phenomenon in today’s global world. Companies have been able to acquire a high market share through the impulsive buying behaviour of the consumer. Therefore, this research focuses on analyzing the impact of integrated marketing communication on consumer impulsive buying behaviour.

Topic 6: The Impact of digital marketing on businesses throughout the world

Research Aim: Digital Marketing has changed the face of marketing in today’s world. More and more companies are now adopting this new technique to gain a competitive edge over traditional marketing methods. This research will address the impact of different digital marketing channels on businesses and how each channel can help companies earn more.

Topic 7: Traditional vs Digital Marketing: A comparative study of the last ten years

Research Aim: With the emergence of digital marketing in the global world today, more and more companies are abandoning traditional marketing techniques. This research will compare traditional and digital marketing methods and present data over the past ten years. Through this data, a conclusive analysis will be conducted to determine which marketing is more successful in today’s times.

Topic 8: Studying customers’ responses to automated interactions in the services industry: How does it impact the business?

Research Aim: Many companies have now completely automated their business operations. They have streamlined standard responses given to customers. This research will mainly assess the impact of automated responses on customers, whether or not they impact them in terms of generating and converting leads, and ultimately how it impacts the business overall.

Topic 9: Capturing and analyzing the Voice of Customer (VOC) through Artificial Intelligence: How effective is the technology?

Research Aim: Voice of Customer (VOC) is not a new concept. Companies have been working and collecting data on it for the past several years. It is a method to gather customers’ feedback about their expectations and experiences with respect to your product or service. This research will study how companies gather, assess, and analyse this data through artificial intelligence and how effective it is for businesses. The research will utilise quantitative analysis to conclude whether or not this new technology and strategy is successful.

Topic 10: Online search queries – Can businesses benefit from them and better market their products and services?

Research Aim: Keyword targeting, search engine optimization (SEO), click trend, search trend, etc., are all ways to find how consumers search for a particular product, brand or website online. With more business being done online and with companies focusing more on online marketing, understanding online search queries have become crucial for the business’s success. This research will focus on the different ways through which companies can assess online search queries and whether or not they can benefit from them. Data from past years will be fetched and included to conduct authentic research and conclude accurately.

Also read: Management Dissertation Topics

“Our expert dissertation writers can help you with all stages of the dissertation writing process including topic research and selection, dissertation plan, dissertation proposal, methodology, statistical analysis, primary and secondary research, findings and analysis and complete dissertation writing”. Learn more here .

Relationship Marketing Dissertation Topics

Relationship marketing is a form of marketing that focuses on long-term goals such as building customer loyalty and increasing customer retention. In relationship marketing, products are provided based on relationships and not traditional marketing. This type of marketing helps firms acquire more customers and build loyalty. The more loyal and satisfied a customer is, the more likely they are to make a purchase.

Under relationship marketing, the purchasing pattern, the contact details, and the entire profile of customers are maintained. Normally, firms assign executives to one or more major customers to maintain relationships and satisfy their needs. It is a very useful marketing tool and also an excellent topic to research on. You can choose a topic for your relationship marketing dissertation topic from any of the topics listed below:

Topic 11:Customer loyalty – Behaviour or an attitude? A mixed-method analysis

Research Aim: This research will analyse how customer loyalty is determined, whether it is an attitude or behaviour. A comparative analysis, comparing different elements of attitudes and behaviours, will be conducted.

Topic 12: The usefulness of relationship marketing in the UK fashion industry: To what extent have organisations incorporated club-style membership schemes for their customer and their impact on businesses?

Research Aim: This research will focus on one important aspect of relationship marketing – memberships. The research will revolve around the UK fashion industry, and the impact memberships have on customers and business organisations.

Topic 13: The impact of relationship marketing on customer loyalty: An analysis of Honda Motors

Research Aim: This dissertation will assess how customer loyalty is impacted by relationship marketing. The main focus of this study will be Honda Motors, how the company maintains customer relationships.

Topic 14: Loyalty schemes and customer satisfaction: Do they really have an impact?

Research Aim: This research will analyse whether or not loyalty schemes impact customer satisfaction. If yes, then the various means will be explored.

Topic 15: The interrelationship between switching costs and consumers' resistance to switching brands' loyalty

Research Aim: The relationship between costs and brand loyalty will be assessed in this research. This research will discuss circumstances under which customers decide to switch brand loyalty.

Topic 16:Loyalty schemes and their relationship with sales: An exploratory analysis of the UK retail industry.

Research Aim: This dissertation will conduct an exploratory analysis to conclude whether or not there is a relationship between loyalty schemes and sales of companies.

Topic 17:Maintaining customer relations through relationship marketing. A case of ASDA

Research Aim: The main focus of this research will be to study how ASDA maintains customer relations and whether they prove to be successful for the business or not.

Topic 18:Exploring the effectiveness of online marketing – Does digital marketing help companies build customer loyalty?

Research Aim: This dissertation will analyse how effective online marketing is for companies to help build and maintain customer loyalty. And whether online marketing can be used to build customer loyalty.

Topic 19: Assessing customer satisfaction in the UK tourism and hospitality industry

Research Aim: The UK tourism and hospitality industry will be assessed in this study for customer satisfaction. The dissertation will conclude to answer how the UK tourism and hospitality industry has maintained customer satisfaction.

Topic 20:Technology driven customer engagement – Does it lead to better customer satisfaction as compared to traditional engagement methods?

Research Aim: This dissertation will discuss how technology has impacted customer engagement. Furthermore, it will analyze how effective technology has been in driving customer engagement compared to traditional methods.

Branding Dissertation Topics

Branding involves creating a unique image and name for a product in the minds of the customers. This is done through creative advertising using a brand theme used consistently in all the advertisements. Branding also entails creating a unique logo and name for a distinguished product.

Some consumers compare prices before purchasing a product, but mostly a purchase is made by focusing on the quality of goods and brand loyalty. There is a misconception that branding is the same as marketing, but it can be distinguished based on the former being one of marketing strategy fundamentals.

For successful branding, there should be truthfulness and clarity in every phase through interaction with customers, which will help improve the value and brand perception of a company.

Branding provides companies with a competitive edge over other organizations and has become a very popular topic for research among undergraduate and postgraduate students. When looking to work on a branding related dissertation, you can choose from the dissertation topics below:

Topic 21:Maintaining brand equity through innovation: A case study of Apple Inc.

Research Aim: Innovation has a huge impact on brand equity. The same will be discussed in this research, with Apple Inc. as the main focus.

Topic 22:Building brand equity through celebrity endorsement: Analysis of the fashion industry

Research Aim: Celebrity endorsement is an excellent way to build brand equity. In this dissertation, the same will be discussed concerning the UK fashion industry or another country of your choice.

Topic 23:Brand attitudes and advertisements: Evidence from the past five years

Research Aim: This study will talk about how advertisements shape brand attitudes. Evidence from the past five years will be presented to conclude whether advertisements impact the brand attitude or not.

Topic 24: Packaging as a brand marketing strategy: Assessing its effectiveness in the retail sector

Research Aim: The success of a brand marketing strategy depends on several factors. This dissertation will assess how important packaging is in a brand marketing strategy.

Topic 25:Effect of branding on consumers of Coca Cola and Pepsi: A comparative analysis

Research Aim: Branding has a huge impact on consumers. Competitors utilise this strategy to build customer loyalty. This research will compare two big rivals – Coca-Cola and Pepsi concerning branding.

Topic 26:Branding strategies: Impact and application

Research Aim:  The different types of branding strategies and their implementation process will be discussed in this study.

Topic 27:Analysis of the consumer: Comparative analysis between good quality products and brand loyalty.

Research Aim: This study will discuss how good quality products impact consumers and how it helps companies build brand loyalty.

Topic 28:Building, retaining and maintaining the brand image in the market – Studying MNCs in the UK industry

Research Aim: Brand image and reputation are something that companies should pay close attention to. This research will talk about leading MNCs and how they should build and retain the brand image.

Topic 29:Importance of brand and reliability in the automotive industry – Case of Toyota Motors

Research Aim: Reliability is a huge factor in building a brand. With a specific focus on Toyota, this study will discuss how reliability impacts the brand.

Topic 30:Building brand awareness and equity through online marketing – Assessing its effectiveness

Research Aim: This research will assess the effectiveness of online marketing in building brand awareness and equity.

Topic 31:International brand building in the digital age: The role of digital marketing

Research Aim: Building a brand with the help of digital marketing will be discussed in this research.

Topic 32:Corporate social responsibility and brand management: A case of Nestle

Research Aim: Giving back to the community creates a positive image of the company. This research will discuss how fulfilling corporate social responsibility helps the company maintain its brand.

Also Read:   Chanel’s Brand Identity and Personality

Direct Marketing Dissertation Topics

Direct marketing is a marketing phenomenon that involves direct selling to customers. This includes telephone selling, email selling, direct mail selling, etc. No retailer is involved in the process. The product/service flow includes only two parties, the company and the consumer.

Direct marketing allows businesses and non-profit organizations to communicate with customers directly. It relies on advertisements on the internet, television, or radio.

There are different types and forms of direct marketing, with internet marketing being the most popular. Online marketing helps companies to interact directly with their customers without any middleman. In this manner, companies can gain insight into customers, expectations, and feedback on the product/service.

Below is a list of topics that you can base your dissertation on under the direct marketing theme.

Topic 33:Loyalty schemes and direct selling – Does it help businesses to market directly to customers?

Research Aim: Loyalty schemes are an old but extremely effective marketing tool. This research will discuss and analyze whether direct marketing can be done through these schemes or not.

Topic 34:How customers can protect themselves from deceitful direct marketing techniques?

Research Aim: This study will highlight the unlawful and unethical ways companies adapt through digital marketing and how customers can protect themselves.

Topic 35:Direct Marketing: Effects and implications

Research Aim: The main concept, theory, and framework of direct marketing will be discussed and analysed in this research. The effects and implications of direct marketing will be the main focus of this study.

Topic 36:Do customers respond differently to direct and digital marketing?

Research Aim: Direct and digital marketing will be compared and analysed in this research. Their responses will then be evaluated as to which one is the most effective.

Topic 37:The relationship between the duration of a voice message and the success of Tele-marketing? A case of mobile Industry.

Research Aim: Telemarketing is a successful marketing tool. This research will study the relationship between the duration of a voice message and its success for companies operating in the mobile industry.

Topic 38:Developing a marketing information system for direct marketing: Analysing its effectiveness

Research Aim: A marketing information system is extremely essential for companies today. This research will discuss how a marketing information system can be developed and how effective it is for direct marketing.

Topic 39:The role of business and artificial intelligence in direct marketing – How can companies gain advantage?

Research Aim: Artificial Intelligence is the big thing in the marketing industry these days. Incorporating it into your business for marketing will help you achieve a competitive advantage. The same will be studied and evaluated in this research.

Topic 40:Internet marketing as a direct marketing technique – Assessing its effectiveness and profitability

Research Aim: Internet marketing can be used a direct marketing technique. This research will assess how effective and profitable this technique can be for businesses.

Topic 41:Protecting consumer data and privacy in direct marketing techniques – Evaluating its importance.

Research Aim: Companies do not pay much attention to customer privacy. This research will discuss how direct marketing can help companies protect customer data and privacy.

Marketing Across Cultures Dissertation Topics

Every culture is different. Thus, what is acceptable in one, may not be acceptable in the other. This is why firms must adopt different techniques while operating in different cultures. Before introducing any product, companies need to analyse the cultural aspect of the market.

This has become a very important and deciding factor for the successful operation of a business. Cultures have a deep impact on consumer behaviour, and it plays a key role in shaping the buying behaviour and the attitude of the customer.

There is no doubt that this marketing aspect is worth some research. Some intriguing and current dissertation topics in the field of cultures and marketing are given below:

Topic 42:Impact of culture on the trading Market: A case of general motors through an analysis of the imports and exports.

Research Aim: Marketing is based on different cultures. This research will discuss the impact of culture on the trading market, focusing on general motors’ imports and exports.

Topic 43: Does language impact the identity of a brand? A case of Coca-Cola

Research Aim: Language is an important element of a culture. This study will research and analyze whether or not the language impacts a brand and will utilize Coca-Cola as its main focus.

Topic 44: Amalgamating and assessing the regional differences within the national culture of marketing

Research Aim: This research will study the various regional differences that exist in the marketing culture and how they impact businesses.

Topic 45: The impact of collectivism and individualism on purchasing smartphones

Research Aim: Different cultures have a different impact on society. This research will conduct a cross-cultural analysis to understand how culture impacts marketing strategies

Topic 46:Cross-cultural marketing and how it impacts a business – A specific focus on the FMCG sector

Research Aim: Cross-cultural marketing is utilised by companies operating in different cultures. This research will talk about how cross-cultural marketing is formulated, devised, and implemented in the FMCG Sector and whether it is successful for the company or not.

Topic 47:Belief, religion and values: Do they have an impact on businesses across the world

Research Aim: There can be many cultures in one market. Thus, it becomes challenging for companies to market their product according to cultures. This research will assess this issue by focusing on two different cultures.

Topic 48: Application of marketing mix in a culturally diverse society: Assessing two different cultures

Topic 49: same marketing tact in different markets: how it leads to business failures.

Research Aim: Companies cannot utilise similar marketing techniques for different cultures. This research will assess how this act can lead to the failure of businesses.

Topic 50:Cultural differences and the subsequent effect on supermarkets across the United Kingdom

Research Aim: This research will talk about how various cultural differences impact supermarkets operating in the United Kingdom.

Also Read :   Fashion and Culture Dissertation Topics

Online Marketing Dissertation Topics

When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that traditional marketing followed were no longer useful. The needs and demands of the market had changed, thus online marketing emerged. Digital marketing has been a game-changer in the field of marketing.

New tools, new rules, and new methods have set the marketing game field. Every player entering the business world needs to be well versed with all these new aspects or else it can go out of business quickly.

Online marketing helps business organisations to understand and evaluate customers’ responses to a particular marketing strategy very efficiently. So businesses are now aware of their customer behaviour, trends, what they look for in a product, what are they interested in, etc.

However, while collecting and storing all this customer information, organisations need to ensure the privacy of their consumers to avoid losing their trust. Companies are now in an era where they can efficiently interact and engage their consumers.

Based on their responses, they can devise subsequent marketing strategies. Online marketing is now a powerful marketing tool as it allows organizations to develop specific strategies to suit the needs of their consumers.

The field of digital marketing is worth the research. You can spend hours learning about this facet of marketing, and still will be left with the urge to learn more. Some interesting topic suggestions are given below if you want to base your dissertation on online marketing.

Topic 51:How online marketing impacts the retail sector during the Covid-19 pandemic? - Entering the field of internet marketing

Research aim: This research will aim to discover the impact of the covid-19 pandemic on the performance of the retail sector in any country of your choice. How did the retail stores move to online marketing to overcome the losses?

Topic 52: Organisations and their use of personalised products: How do companies decide who to market?

Research Aim: There are times when companies launch personalised services or products for a specific group of customers. To identify this need, traditional research is not useful. Customers do not want to give out this type of information. With online marketing and its various tools, companies can now gather this data. This research will delve deep into how that happens.

Visit our topics database to view 100s of dissertation topics in your research area.

Topic 53:The role of online marketing in driving sales: Studying the retail sector

Research Aim: The main focus of this research will be to understand how the retail sector is impacted through online marketing and its role.

Topic 54:Implications and application of online marketing

Research Aim: Online marketing tools are extremely powerful. Various tools will be discussed and analysed in this research to conclude how well they perform.

Topic 55:How can companies overcome the hate speech of unhappy customers?

Research Aim: With the ease of gathering data, online marketing and tools can also lead to hate speech from customers. This research will evaluate different ways through which companies can overcome this issue.

Topic 56:What attributes are preferred by customers for online search, purchasing and comparison?

Research Aim: The different types of research, search, purchasing, and comparing attributes undertaken by customers will be assessed in this study. Moreover, their impact on business will be studied.

Topic 57:The power of online marketing tools – Assessing their effectiveness with respect to sales

Research Aim: Different marketing tools will be analysed and studied in this research. They will be assessed based on their effectiveness concerning sales.

Topic 58:Analysis of change in behaviour of customers in offline and online marketing

Research Aim: Online and offline marketing are extremely different. This research will analyse how customers behave differently in an online marketing setting as compared to an offline marketing setting.

Topic 59:Impact of appearance and visual effects for the effectiveness of online marketing

Research Aim: Online marketing utilises different appearance and visual effects to attract customers. This research will analyze how effective these techniques are for the company.

Topic 60:Websites and E-commerce – Do they influence customer behaviour? A case study of the UK fashion industry

Research Aim: With online marketing, it is essential that you have a website and an online store if you’re selling products. The impact of both website and e-commerce on marketing in the UK fashion industry will be assessed.

The 4Ps (Price, Product, Promotion, Place) of Marketing Mix Dissertation Topics

Price, product, promotion, and place are also known as the four pillars of marketing. Referred to as the marketing mix, these four components help companies decide on a product and/or marketing strategy.

These four factors (4Ps) are the key ingredients of a successful marketing strategy since they allow for an in-depth analysis of the market and marketing strategies concerning any particular product. The companies analyse the culture, the product itself, and the pricing of other similar products to gain a competitive edge for their business and production processes.

To understand more about these components and how they impact businesses, you can research this area. Some relevant topics in this area of marketing are listed below for you to base your dissertation on:

Topic 61:Understanding the importance of location for customers Starbucks USA vs Starbucks UAE

Research Aim: Location has a great impact on the company’s sales and marketing efforts. This research will assess how impactful location is for customers by comparing Starbucks located in the US and the UAE.

Topic 62: Pricing war between competitors: Analysing the case of Coca-Cola and Pepsi

Research Aim: Companies usually price their product to competitors to stay relevant and to help their products succeed. This research will analyze how competitors price their products by assessing the pricing strategies of Coca-Cola and Pepsi.

Topic 63:Impact of point-of-purchase promotion on sales: A case study of ZARA

Research Aim: Promotions are an effective way of selling products. This research will study the point of purchase promotion and its impact by focusing on ZARA.

Topic 64: Product packaging and its impact on buying decision – An exploratory analysis

Research Aim: The packaging of a product has a huge impact on the buying and purchasing decisions of customers. This research will conduct an exploratory analysis to understand this impact.

Topic 65:International pricing strategies and their Impact on the brand image: A case study of iTunes

Research Aim: Pricing strategies may or may not differ in different locations. This research will analyze whether iTunes has gained or not by its pricing strategies in different locations.

Topic 66: Impact of price adjustment strategies in online and offline setting

Research Aim: Prices vary in different settings. This research will study the price strategy adjustment in online and offline marketing.

Topic 67:Should Online Reviews and Word of Mouth be a New Component in the Marketing Mix?

Research Aim: Word of mouth and online reviews have proved to be extremely effective marketing tools in recent times. These components concerning the marketing mix will be studied in this research.

Topic 68:Difference between Online and Offline Promotions – How do They Impact Brand Image

Research Aim: A variety of marketing promotion techniques exist. This research will talk about the different online and offline promotional tools and how they impact brand image.

Topic 69:Impact of Traditional Promotions vs Social Media Promotions – Analyzing Burberry’s Promotional Campaigns

Research Aim: Social media promotional campaigns gain a lot of traction. With a specific focus on Burberry’s promotional campaigns, this research will analyse traditional and social media campaigns.

Topic 70:Effect of Premium Pricing Strategies on Consumers. A case of Apple Products

Research Aim: Of different pricing strategies, premium pricing strategies are adopted for luxury products. The effect of this type of pricing strategy on luxury products (Apple products) will be analyzed in this study.

Topic 71:Impact of Cultural Values in Promotional Activities

Research Aim: Culture has a huge impact on the marketing efforts of a company. This research will talk about the various cultural values and how they impact the promotional activities of businesses.

Topic 72:Placing Products in a Central Location and Ease of Access: Assessing its Impact on Customers

Research Aim: Location affects the sales of products and services. This research will assess the impact of customers when products are placed in a central location and when they are offered ease of access.

Topic 73:Influence of celebrity endorsement on sale: A comparative analysis of Nike and Rebook

Research Aim: Celebrity endorsement is a highly effective way to increase sales. A comparative analysis between celebrity endorsement done by Nike and Reebok will be evaluated in this research.

Topic 74:Impact of promotions upon customer’s perception

Research Aim: Customers may or may not change their perception after marketing promotion efforts. This research will discuss whether promotions can change perceptions or not.

Topic 75: Analysing the impact of cartoon characters on children

Research Aim: Products marketed towards children are tricky to market. This research will study whether including a cartoon character to attract children helps businesses or not.

Marketing and Consumer Psychology Dissertation Topics

Marketing is fundamentally based on consumer behaviour. Studying consumer behaviour helps businesses understand the customer in a better manner. Not only this, but it also helps them improve their marketing strategies by understanding the problems of a consumer with a specific focus on their perception of products. It is very important to understand the psychology of consumers and the various influences that the environment may have on their psychology. Studying these behaviours and patterns helps companies know how they should target their customers and what aspects they should focus on.

Consumer psychology comes in very handy for online marketing. When marketing digitally, companies have little or no information regarding their consumers. Thus, understanding their way of thinking, behaviour, buying patterns, trends, etc., helps businesses understand what the customer expects.

The study of consumer behaviour is very interesting and therefore provides an ideal topic for dissertations.

Topic 76:An investigation of consumer psychology and perceptions and their impact on marketing fashion products

Research Aim: Consumer psychology and their perceptions will be evaluated in this research. These two factors concerning the marketing of fashion products will be assessed.

Topic 77:How does consumer knowledge affect the purchase of products and their buying decision

Research Aim: Consumer knowledge influences their buying or purchasing decision. This research will talk about how this knowledge and its impacts the marketing decisions of a company.

Topic 78:The impact of negative publicity on consumer behavior

Research Aim: Consumers cannot be tricked. They are aware of when companies utilize techniques or tools to create a negative image of other companies. This research will talk about such techniques and their impact on consumers.

Topic 79:Consumer attitude towards in-store shopping and online shopping in Wall-Mart

Research Aim: This research will investigate the attitude of customers shopping in-store (physical stores) versus customers shopping online (digital stores). Walmart’s customers will be the focus.

Topic 80:Understanding consumer psychology to devise effective marketing strategies

Research Aim: Customer psychology will first be discussed in this research. Then, the research will talk about how effective marketing strategies will be devised.

Topic 81:Assessing the consumer behaviour and perceptions in relation to luxury

Research Aim: This research will discuss consumer behaviour when customers opt for luxury products, i.e. what drives them to purchase high-priced products.

Topic 82:Measuring consumer response to new products launched by Nestle

Research Aim: Companies should always measure consumer response to assess their marketing activities. This research will discuss different ways through which customer response to new products launched by nestle is assessed.

Topic 83:Consumer perceptions related to discounts and promotions when purchasing products

Research Aim: Every customer likes to purchase products at discounted prices. This research will discuss consumer perceptions concerning discounts, sales, and promotions when purchasing products.

Topic 84:Creating profitable relationships with consumers

Research Aim: This research will analyse the various ways through which companies can create profitable relationships with customers.

Topic 85:Switching costs – Do consumers think about it when abandoning a brand?

Research Aim: There are different reasons for switching a brand or abandoning it completely. These reasons will be the main focus of this research, and customer perceptions will also be studied.

Marketing and Social Networks Dissertation Topics

Social networks (Facebook, Linked In, and Twitter) have played a decisive role in using the internet and purchasing online. Companies need to understand these social networks and tools from a marketing perspective in today’s business world. Businesses that do not make use of the different social media platforms are entirely out of the race.

This is the power of social networks in today’s corporate world. Not only is it competitive, but these networks also help companies interact with their customers and gain feedback in real-time.

This means that they can launch a product, post and market it on social networks, and assess customer reaction. Companies have done well by utilizing these platforms, and all businesses must have a social media presence and interact with customers.

However, it should be noted that organisations face various challenges using social media as a tool to market their products and services. Social media can make or break things for businesses.

If done right and if the accounts are handled appropriately, nothing can stop the business from achieving success. However, one small mistake can cause a lot of trouble for the company. The backlash on social media is extreme, and the company will have to spend months to bring back its reputation.

Thus, considering the challenging nature of these platforms, it is interesting to conduct researches and studies around various related topics. The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation:

Topic 86:The role of Facebook as a marketing tool

Research Aim: The research will explore the various events in Indian film history that have allowed it to become a global sensation. The paper will analyse its market-driven triumph against Hollywood imports starting from the 1930s. The paper will also examine the nationalist social views of films produced in Bollywood during the 1950s.

Topic 87:Social media marketing vs. traditional marketing evaluating the success rate

Research Aim: Social media marketing is the new trend. But does it really reap results? This will be the main focus of this research, and the results of online marketing and traditional marketing methods will be compared.

Topic 88:Building relationships with customers through social media.

Research Aim: Social media not only helps in networking and connecting people but also enables companies to get in touch with their customers. This research will talk about companies use it as a medium to build relationships with their customers.

Topic 89:How social media influences consumers’ buying preferences

Research Aim: Social media trends are followed by everyone. This research will discuss how these trends are shaped and how it influences the buying and purchasing decision of customers.

Topic 90:How businesses gather Information from social media: A deep insight into customer privacy concerns

Research Aim: A lot is argued about the loss of privacy and data for online customers. This research will investigate the various ways data is collected online and whether or not there are data security breaches.

Topic 91:Consumer perception of social media marketing and its impact on brand image

Research Aim: Consumer perception regarding social media marketing will be assessed in this research. Moreover, the impact of this perception on the brand image will be evaluated.

Topic 92:Is Banner advertisement a good idea in social media marketing? A global comparative analysis

Research Aim: Online Banner advertisements are utilised by almost all companies in the market. This research will discuss various banner advertisement campaigns and their effectiveness.

Topic 93:The role of online stores in the traditional marketing mix

Research Aim: The traditional marketing mix does not take into consideration online marketing. This research will talk about the importance of online and social media marketing in the corporate world today and the role of online stores in the marketing mix.

Topic 94:Why is there more focus on the use of Facebook for marketing rather than other platforms for social media marketing?

Research Aim: Facebook advertising is considered the most powerful amongst all other social media marketing tools. There are various reasons due to which Facebook is considered a powerful tool. All these will be discussed, analyzed, and evaluated in this research.

Also Read:   How to Use Social Networks for your Dissertation

Marketing Ethics Dissertation Topics

Marketing Ethics Dissertation Topics Marketing ethics is a thought-provoking issue in the field of marketing. Where marketers are making efforts to run effective and profitable marketing campaigns for their companies, they should also consider marketing ethics.

The continuous evolution of customers’ attitudes customers over media has a significant impact on businesses worldwide. People nowadays are more concerned about the company’s ethical behaviour and the use of ethics employed by their marketing experts.

They are more concerned about their corporate social responsibility programs and the values of society. Companies must run various social corporate responsibility campaigns, through which they not only create a good reputation but also give back to the community.

These campaigns indeed help businesses to build a reputation and become a preferred brand for consumers. Acts such as animal cruelty and the use of prohibited products hit hard, and a company can lose its long-built strong reputation in a matter of minutes.

There are various ethical concerns that organisations must abide by to have a successful operating and marketing campaign. A dissertation on marketing ethics can be based on any of the following topics:

Topic 95:Ethics and consumer perception: What do consumers really expect from companies?

Research Aim: Corporate and marketing ethics are extremely important for companies. This research will talk about what customers expect from the company regarding ethics and how it shapes their perceptions.

Topic 96:Impact of unethical behaviour of an organisation on sales: Studying unsuccessful marketing campaigns

Research Aim: Unethical organizational behaviour leads to unsuccessful marketing campaigns. The main focus of this research will be the unethical behaviours undertaken by companies and how it adversely affects their sales.

Topic 97:How firms mislead people to enhance product sales and the effect this has on their business

Research Aim: A number of companies mislead their consumers only to enhance their sales. This research will discuss the different ways through which companies mislead people and the impact it has on their business.

Topic 98:How country laws shape business and marketing

Research Aim: When operating in a country, companies have to abide by the laws, rules, and regulations set out by the government. This research will talk about how these laws and regulations shape the business environment.

Topic 99:Ethical considerations and brand loyalty

Research Aim: This research will discuss whether or not ethical business operations have an impact on brand loyalty or do consumers continue to buy from companies who operate unethically.

Topic 100:Spam laws and online marketing – A critical analysis

Research Aim: Online marketing has its own rules. Companies have to abide by spam laws, or else they will be blacklisted. These rules and how companies should abide by them will be analyzed in this study.

Topic 101:Exploring the relationship between marketing ethics and corporate social responsibility

Research Aim: Companies have a responsibility to fulfill. They have to give back to the community, thus operate with corporate social responsibility. This research will discuss whether or not marketing ethics are directly related to corporate social responsibility.

Topic 102: Building company reputation and brand equity through various corporate social responsibility initiatives

Research Aim: The main focus of this research will be to explore whether or not corporate social responsibility initiatives build company reputation or brand equity.

Topic 103: Do cause-related marketing campaigns impact consumer purchase decisions?

Research Aim: This research will explore whether cause-related marketing has an impact on consumer purchase decisions or not.

Topic 104: Public relations and consumer boycotts: Learning lessons from Shell and Nestle

Research Aim: Consumers can boycott a company based on a variety of reasons. This research will discuss the different reasons why consumers boycott and how it impacts public relations, with a special focus on Shell and Nestle.

Important Notes:

As a student of marketing looking to get good grades, it is essential to develop new ideas and experiment on existing marketing theories – i.e., to add value and interest in the topic of your research.

The field of marketing is vast and interrelated to so many other academic disciplines like civil engineering ,  construction ,  law , engineering management , healthcare , mental health , artificial intelligence , tourism , physiotherapy , sociology , management , and nursing . That is why it is imperative to create a project management dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field.

We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, there is a possibility that the study is not viable.

This impacts your time and efforts in  writing your dissertation  as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best marketing dissertation topics that fulfill your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and can also be practically implemented. Take a look at some of our sample marketing dissertation topics to get an idea for your own dissertation.

How to Structure your Marketing Dissertation

A well-structured   dissertation can help students   to achieve a high overall academic grade.

• A Title Page
• Acknowledgments
• Declaration
• Abstract: A summary of the research completed
• Table of Contents
• Introduction : This chapter includes the project rationale, research background, key research aims and objectives, and the research problems to be addressed. An outline of the structure of a dissertation  can also be added to this chapter.
• Literature Review :  This chapter presents relevant theories and frameworks by analysing published and unpublished literature available on the chosen research topic, in light of  research questions  to be addressed. The purpose is to highlight and discuss the relative weaknesses and strengths of the selected research area whilst identifying any research gaps. Break down of the topic, and key terms can have a positive impact on your dissertation and your tutor.
• Methodology:  The  data collection  and  analysis  methods and techniques employed by the researcher are presented in the Methodology chapter which usually includes  research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and  data analysis strategy .
• Findings and Analysis:  Findings of the research are analysed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include  graphs ,  charts, and  tables in this chapter to identify meaningful trends and relationships.
• Discussion  and  Conclusion: The researcher presents his interpretation of results in this chapter, and states whether the research hypothesis has been verified or not. An essential aspect of this section of the paper is to draw a linkage between the results and evidence from the literature. Recommendations with regards to implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
• References:  This should be completed in accordance with your University’s requirements
• Bibliography
• Appendices:  Any additional information, diagrams, graphs that were used to  complete the  dissertation  but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

About ResearchProspect Ltd

ResearchProspect is a  UK-based academic writing service that provides help with  Dissertation Proposal Writing ,  Ph.D. Proposal Writing ,  Dissertation Writing ,  Dissertation Editing and Improvement .

For further assistance with your dissertation, take a look at our full dissertation writing service .

Our team of writers is highly qualified. Our writers are experts in their respective fields. They have been working in the industry for a long time. Thus, they are aware of the issues and the trends of the industry they are working in.

Free Dissertation Topic

Phone Number

Academic Level Select Academic Level Undergraduate Graduate PHD

Academic Subject

Area of Research

Frequently Asked Questions

How to find dissertation topics about marketing.

For marketing dissertation topics:

• Study recent industry trends.
• Explore consumer behavior shifts.
• Investigate digital marketing innovations.
• Analyze branding or market strategies.
• Consider social and ethical aspects.
• Select a topic resonating with your passion and research goals.

You May Also Like

Here is a list of English 101 dissertation topics to help you choose the one studies anyone as per your requirements.

This article provides a list of several trending and focused sports psychology dissertation topics that you can consider for your dissertation project. 

Keeping your baby healthy and growing properly starts at birth. Nurses who specialize in child health can help! Nurses who specialize in child health educate parents about safety, hygiene, and nutrition to prevent common childhood illnesses.

USEFUL LINKS

LEARNING RESOURCES

COMPANY DETAILS

• How It Works

MIT Libraries home DSpace@MIT

• DSpace@MIT Home
• MIT Libraries
• Graduate Theses

An analysis of digital marketing strategy in the era of social media in China

Additional downloads

Terms of use, date issued, collections.

• Application Requirements
• Student Experience Q&A
• Business Analytics Certificate
• Finance Certificate Programs
• Tuition & Financial Aid
• International and Transfer Students
• Military Friendly
• How to Apply
• Accreditation
• Leadership Development Resources
• MBA Career Outcomes
• MSBA Career Outcomes

E-Commerce Marketing Strategies: Leveraging Online Marketplaces, Social Selling and Direct-to-Consumer Channels

Although e-commerce isn’t new, the COVID-19 pandemic accelerated its growth and it shows no signs of slowing down. According to a Forbes article published in March of this year, one in five purchases is expected to take place online in 2024. 1

To take advantage of this growing trend, businesses use e-commerce marketing strategies to attract visitors to their online stores and convert them into paying customers. E-commerce marketing includes digital marketing tactics, from SEO and content marketing to social media marketing and email campaigns. These strategies work at all stages of the customer journey, from building brand awareness to cementing customer loyalty. 2

This article will explore online selling tactics, including social commerce strategies and direct-to-consumer platforms.

The Importance of Online Marketplaces

Online marketplaces are digital platforms where multiple vendors can sell their goods and services. They provide a centralized place for people to shop. These platforms have a tremendous reach: Amazon, for example, boasts more than 30 million existing customers. This exposure allows businesses, especially smaller ones, to reach a target audience of customers who may not otherwise have heard of their brands. Companies also benefit from the trust and reliability that established marketplaces have earned; consumers can make purchases without worrying that they may be buying from a scam website. 3

While online marketplaces offer desired exposure, they create a lot of competition among sellers, which can drive down prices and profit margins. Marketplaces also charge fees that eat into vendors’ profits. Perhaps most importantly, vendors are at the mercy of the marketplace. If it changes its policies or algorithms, that can have a detrimental impact on sales. 4

Some of the most popular online marketplaces include Amazon, eBay and AliExpress. To stand out in these crowded marketplaces, sellers need product listings with high-quality, SEO-optimized product descriptions and professional product images. Consistently positive customer reviews can also increase vendor visibility and perceived trustworthiness. Most marketplaces provide analytics that can help sellers adjust their online marketplace strategies to improve their sales. 5

Harnessing the Power of Social Selling

E-commerce isn’t limited to traditional marketplaces anymore. Social commerce, which markets products on potential customers’ favorite social media platforms, is one of the latest e-commerce marketing trends. Through the use of social selling tools, customers can buy products directly from their social media feeds. Vendors can reach people where they are and engage with them directly, without depending on them—or waiting for them—to visit particular websites. Brands can take advantage of social commerce by integrating shopping features into the social media experience, such as Instagram's shopping tabs or Facebook Marketplace. 6

To make the most of social selling opportunities, each vendor needs to build a strong presence on social media. This requires consistently posting engaging, high-quality content that showcases the brand’s voice. Engaging with followers can also improve a brand's visibility and credibility. By tailoring content for each platform, the brand can engage new customers , build relationships with loyal customers and maximize its impact. 7

In addition to direct social commerce, social media channels give marketers the opportunity to drive sales in other ways:

• As a marketer, you can leverage each platform’s algorithms to launch targeted marketing campaigns based on users' interests and behaviors.
• Influencer marketing —that is, selective collaborations with social media influencers—can also expand your brand’s reach and lend authenticity to it
• Exclusive promotions and sneak peeks at new products can encourage direct purchases, turning social media followers into customers

The built-in analytics on these platforms can help you refine your marketing strategies and increase your ROI. 8

Direct-to-Consumer Channels: Benefits and Implementation

Direct-to-consumer (DTC) channels—e-commerce platforms or brand-specific websites where consumers can directly purchase products—let marketers sell to customers without the need to go through retailers or wholesalers. Cutting out the middleman lets companies cultivate direct, meaningful relationships with their customers. This unimpeded interaction can boost profit margins by eliminating the cost of intermediaries, and it provides valuable customer data that you, as a marketer, can use to optimize your product development and marketing strategies. 9

Successful DTC marketing strategies include personalized marketing and an optimized customer experience. By using data collected from your direct interactions with customers, you can tailor your marketing efforts and product recommendations. You can also use this data to drive product development.

Effectively managing these channels requires a strong logistical system for fulfilling orders and handling customer service. When you meet the specific needs and preferences of your audience, you drive repeat business, increase brand loyalty and create a strong community around your products and services. 9

Integrating Strategies for Maximum Impact

Comprehensive online selling tactics should combine various techniques for maximum impact. Using multiple channels improves the effectiveness of each through cross-promotion: You can, for example, use your brand’s social media channels to drive traffic to your e-commerce website while employing email marketing campaigns to follow up on leads generated from your digital ads. These combined efforts engage customers across different platforms according to their online preferences and behaviors. 10

All of these marketing strategies rely on data analytics . Analyzing data from each channel, such as social media interactions, website traffic, or email open rates, gives you valuable insights into customer behavior and campaign performance. You can use this data to make real-time adjustments to your strategies, such as optimizing your ad spend, tweaking your message, or altering your product offerings based on customer feedback and wider trends. 11

The beauty brand Glossier is noted for successfully combining e-commerce strategies and marketing channels. “Now considered a blueprint for social media and community-driven marketing,” 12 the company built its brand almost entirely on social media before branching into physical retail and direct online sales. Glossier leveraged user-generated content and community engagement to foster a seamless omnichannel experience that has driven revenue growth and customer loyalty. 12

Gain a Competitive Edge as a Customer-Focused Marketing Leader

The Online Master of Science in Marketing from William & Mary is a personally tailored experience for working professionals, designed to help you achieve your unique career goals. In this program, you’ll develop analytical, strategic and creative skills that comprise your first step toward a dynamic new career trajectory. The experts of our world-class faculty provide an unparalleled education that trains you not only in the tools and techniques successful marketers use, but the mindset required for strategic, effective, empathetic leadership.

In William & Mary’s flexible online program , you’ll prepare to thrive in an ever-changing field, build a culture of openness on your marketing team and come to view challenges not as obstacles, but opportunities. To learn more about the robust curriculum , our application requirements and the renowned Raymond A. Mason School of Business , schedule a call with an admissions outreach advisor today.

• Retrieved on April 24, 2024, from forbes.com/advisor/business/ecommerce-statistics/
• Retrieved on April 24, 2024, from blog.hubspot.com/marketing/ecommerce-marketing
• Retrieved on April 24, 2024, from influencermarketinghub.com/online-marketplaces/
• Retrieved on April 24, 2024, from marginmedia.com.au/our-blog/the-pros-and-cons-of-selling-on-online-marketplace
• Retrieved on April 24, 2024, from channable.com/blog/optimize-marketplace-sales
• Retrieved on April 24, 2024, from sproutsocial.com/insights/social-commerce/
• Retrieved on April 24, 2024, from sproutsocial.com/insights/building-social-media-presence/
• Retrieved on April 24, 2024, from optinmonster.com/how-to-increase-sales-with-social-media/
• Retrieved on April 24, 2024, from contentserv.com/blog/six-key-benefits-of-direct-to-consumer-d2c-strategy
• Retrieved on April 24, 2024, from blog.hubspot.com/service/omni-channel-experience
• Retrieved on April 24, 2024, from bigcommerce.com/blog/ecommerce-analytics/
• Retrieved on April 24, 2024, from medium.com/marketing-in-the-age-of-digital/how-to-win-at-social-media-a-glossier-case-study-51b36040c67f

Return to Online Business Blog

William & Mary has engaged Everspring , a leading provider of education and technology services, to support select aspects of program delivery.

Email Marketing, Mobile and Advertising

Build customer relationships with an engagement marketing platform that orchestrates every moment and harmonises messages into cohesive journeys, creating a unified brand experience for each customer. Activate your data to enhance message relevance, personalise campaigns, and improve customer lifetime value.

What can you do with an engagement marketing platform?

Create and deliver integrated campaigns, personalising every interaction across any channel, with AI-powered decision-making optimising every step of the way.

Manage and personalise email programs at scale.

• Email Marketing

Reach the right subscriber at the right time — every time. Build and deliver personalised email, from basic newsletters to complex campaigns. Create reusable content blocks, including text, HTML, images, buttons, dynamic content, and A/B testing. Use integrated message types to deliver promotional, transactional, and triggered messages in a single journey. Track and optimise email performance in real time and manage your sender reputation score, all within a single platform.

Content Builder

Build and customise attention-grabbing emails with a user-friendly, drag-and-drop interface. Upload files, design your own, or choose from prebuilt templates to be shared across departments. Keep images, documents, and content in a single location for use within Marketing Cloud. Develop emails faster with code snippets to create nested tags for deeper personalisation. Keep your content library clean by recycling content, and get proper sign off fast with the Approvals feature.

Platform Scale

Grow every email campaign with greater reliability and performance. With industry-leading send volume, scale your email messages and campaigns — even complex content that relies on AI-powered decision-making and leverages dynamic content blocks. And, scale high-velocity data ingestion and automate workflow patterns across the entire customer lifecycle.

AI in the Inbox

Innovate with AI in the inbox using predictive and generative AI tools. Generate persuasive email subject lines and body copy that incorporate brand voice and tone. Personalise send times, messaging frequency, product recommendations, and email content for each subscriber based on their likelihood to engage. And, optimise subject lines, email performance, and important KPIs with AI-powered insights.

Deliver cohesive customer experiences across mobile channels.

Mobile marketing.

Seamlessly connect with your audience wherever they are. Deliver a connected marketing experience, with AI-powered decisioning, to better engage your customers across SMS, third-party messaging, and mobile push. Design, build, and deploy those moments, all in one central console. Learn more about your customers by interacting with them through conversational marketing for engagements like appointment confirmations, surveys, or building user preferences — all while delivering impactful experiences that build strong, brand-customer relationships.

Mobile App Engagement

Drive user engagement with integrated in-app capabilities. With push messaging, you can use geotargeting or behavioural data to deliver relevant and timely messages that maximise both app engagement and ROI. Reach your customers on their preferred channels, leveraging Journey Builder, Data Cloud, API Triggers, and geolocations to deliver timely messages across any use case. Send timely information, such as event-based engagement, to drive valuable interactions. Grow loyalty with responsive retargeting for a more personalised experience.

Conversational Marketing with WhatsApp

Transform mobile moments with WhatsApp conversational marketing. Meta’s WhatsApp Business Platform helps you reach a global audience with rich, high-quality, and highly engaging messaging experiences, all managed within Marketing Cloud. Connect marketing, commerce, and service interactions seamlessly on a unified platform, powered by Data Cloud.

SMS Messaging

Manage, track, and optimise SMS messages all within Marketing Cloud. Send alerts and transactional messages to subscribers using templates and a drag-and-drop interface. Engage in real time with time-sensitive notifications, using AI-powered insights for optimal timing and preferred channels.

Design and deliver connected journeys across the lifecycle.

• Journey Orchestration

Build and deploy personalised journeys that build customer relationships at every step. Use a drag-and-drop interface to create journeys easily — with messaging, content, and AI decision-making built into a single workflow. And, stay top of mind for your customers by automating experiences like cross-sell or upsell opportunities — using data from various sources or API triggers.

Cross-CRM Engagement

With native integrations across Salesforce products, you can build connected journeys — across marketing channels, service centres, sales teams, or loyalty programs. Use prebuilt activities within Journey Builder, or create your own custom activity, to ensure a unified customer experience. And trigger relevant engagement across your business all from Marketing Cloud, like a service centre follow up after a negative customer survey, for example.

Digital Advertising

Power personalised customer acquisition and conversion campaigns with first-party data. Activate audience segments across the digital ad ecosystem, including Google, Meta, Twitter, and more. Find new customers resembling your highest-value audiences, and suppress ads for existing customers to prevent fatigue. Launch advertising-specific campaigns, or add advertising within existing customer journeys for connected cross-channel experiences.

Cross-Channel Analytics

Analyse journey performance with built-in dashboards to optimise campaigns across email, mobile, and advertising. With easy filtering, sorting, and grouping capabilities, you can build custom reports and easily share insights with key stakeholders. Use performance data to optimise campaigns, increase engagement, and grow customer lifetime value.

Extend the power of Marketing Cloud Engagement with these related products.

Data cloud for marketing.

Activate your data, scale insights with AI, and unify all your data into a single customer profile.

Marketing Cloud Personalisation

Automate dynamic offers for each customer in real time across each moment in the customer journey.

Marketing Cloud Intelligence

Optimise marketing performance and spend across every campaign, channel, and journey.

Loyalty Management

Nurture relationships and create lasting loyalty on the world’s #1 CRM.

Find the right Marketing Cloud Engagement edition for your business needs.

Professional.

Personalised marketing automation

• Content Creation
• Robust analytics

Personalised cross-channel strategic marketing

• Mobile Messaging
• AI-Powered Insights

Sophisticated journeys across channels, brands, and geographies

• Multiple Business Units
• Global platform

This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.

Get the most out of your engagement marketing tools with partner apps and experts.

Stay up to date on all things marketing.

Sign up for our monthly marketing newsletter to get the latest research, industry insights, and product news delivered straight to your inbox.

Learn new skills with free, guided learning on Trailhead.

Hit the ground running with marketing tips, tricks, and best practices.

Get 50 proven tactics for increasing email ROI and lowering marketing spend.

Learn the top email marketing KPIs to help you keep learning, testing, and evolving.

Unlock Value with AI-Powered Email Marketing

See the cost savings and business benefits of using Marketing Cloud.

Ready to take the next step, talk to an expert., stay up to date..

Marketing Cloud Engagement FAQ

What is an engagement marketing platform.

A marketing engagement platform helps marketers, businesses, and brands create and implement strategies to engage with their customers and build long-term relationships. It combines various marketing channels, like email, mobile messaging, chat apps (WhatsApp), and more with campaign management to engage with customers throughout their journey, from initial awareness to post-purchase engagement.

Engagement marketing platforms provide features such as customer segmentation, personalised messaging, social media integration, email marketing automation, analytics, and campaign management. The goal is to create meaningful engagement, drive customer connect, and build loyalty by delivering relevant and valuable content or experiences.

How do engagement marketing tools help my business?

Marketing Engagement platforms enable brands to build loyal customer relationships with a range of marketing activities, including lead generation, customer retention, brand advocacy, and upselling/cross-selling. Using an engagement marketing platform effectively, businesses can enhance customer satisfaction, strengthen brand loyalty, and ultimately drive growth and revenue.

How do I choose the right engagement marketing platform?

Choose the engagement platform that best suits your business's needs, aligns with your goals, and empowers you to execute effective and successful marketing campaigns across multiple channels. Key considerations include native connectivity to your data as well as marketing, commerce, and service experiences, channel breadth, flexibility to manage simple and complex journeys, native measurement tools, embedded AI, customer support and training resources, reputation (for example analyst reports and product reviews), as well as dependability and scalability.

Is Engagement the same as ExactTarget?

Marketing Engagement is the evolution of ExactTarget platform that was acquired by Salesforce. Marketing Engagement has greatly expanded on the original ExactTarget features and functionalities and incorporates additional messaging, data integrations, channels, and AI capabilities.

Is Engagement the same as Journey Builder?

Journey Builder is the campaign management tool at the heart of Marketing Engagement, with several embedded, marketer-friendly AI features like send-time optimisation, engagement frequency, and multi-variant testing. With pre-build Journey templates, customers are able to get started sending promotional and transactional emails, mobile messages, like push and SMS, and any custom channels quickly.

Is Engagement the same as Salesforce Advertising Studio?

Advertising Studio is one of the channels that can be used for audience activation in Marketing Engagement. Advertising audience targets can be added into journeys along with email, mobile messages, and so on, and can be added or removed from an audience based on engagement within the journey. Advertising supports audience mapping to Google, Facebook, Instagram, YouTube, Snapchat, LinkedIn and Twitter, as well as customer integrations.

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Reading Lists
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

Dynamic Pricing Doesn’t Have to Alienate Your Customers

• Marco Bertini
• Oded Koenigsberg

Done right, it should serve the long-term interest of companies and customers alike.

Inflation-fatigued shoppers are witnessing prices fluctuate across categories with unprecedented scale and frequency — a trend often seen as yet another cunning commercial scheme. Is the extra profit companies see from dynamic pricing worth the risk of alienating customers? If done well, companies shouldn’t be making that trade-off — dynamic pricing should serve the long-term interest of companies and customers alike. This can only happen under two conditions. First, it must represent a better alternative to static prices. Second, companies must view dynamic pricing as an integral part of customer centricity, not something antithetical to it.

Dynamic pricing, the practice of varying prices in response to shifting market conditions, has been in the news a lot recently, and not exactly for good reasons. The British pub chain Stonegate , the fast-food franchiser Wendy’s , and the airline JetBlue recently drew strong criticism for their plans to let the prices of some of its products fluctuate according to demand. In mid-April, the company that owns and operates the Legoland theme parks and Madame Tussauds museums announced its own plans to make prices vary, which the business press often refers to as “surge pricing” or “Uber-style” pricing.

• Marco Bertini is a professor in marketing at Esade, Universitat Ramon Llull, in Barcelona. He is also senior adviser to Globalpraxis, a consultancy specialized in accelerating organic growth.
• OK Oded Koenigsberg is professor of marketing and deputy dean at London Business School. He is co-author (with Marco Bertini) of “The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value” (MIT Press, 2020)

Partner Center

Experience new growth possibilities with Microsoft Advertising today >

Microsoft Display and Native ads

C reate enjoyable ad experiences right from the start.

Benefits of Microsoft Display and Native ads

Massive reach.

Reach up to 1 billion customers  1 across massive consumer properties like Microsoft Start, Microsoft Edge, Outlook, Microsoft Casual Games, Microsoft 365, and more.

Engage the right audience

Engage a high-intent audience who is ready to take action, leveraging Microsoft’s unique data, powerful intent signals, and a full suite of targeting capabilities that’s only possible with Microsoft.

Achieve your marketing goals

Drive increased performance through strong ad relevancy powered by Microsoft data and AI.

Designed for ease of use

Easily access premium inventory from one of the largest marketplaces with direct and turnkey activation.

Maximize your ad impact

People exposed to Microsoft’s display and native ads are:

- 3x more likely to search for your brand terms

- 4x more likely to visit your website

- 6x more likely to convert

Display and Native ads by the numbers

Monthly readers 1.

Monthly unique visitors 1

Consumer subscribers 1

Minutes played 1

How lululemon finds its flow with Microsoft Advertising

lululemon wanted to drive more customers to their site through online ad placements while maintaining a strong return on ad spend (ROAS) on all additional traffic.

Which tools will help you with Display and Native ads?

Audience targeting.

Connect to the customers that matter most to you with Microsoft Advertising audience targeting tools.

See stronger engagement and returns by focusing your marketing on the customers most likely to convert.

Automated bidding

With ever-expanding keyword lists and targeting options, managing bids efficiently can be difficult and time-consuming. Automated bid strategies from Microsoft Advertising give you flexible, advanced tools to save you time and maximize your ad spend.

Conversion tracking

When you set up conversion tracking, you teach us what works best for you. Then our platform can match you to searchers across our network who are more relevant to your business. You can also use conversion tracking to access tools and insights to help you optimize your campaigns for greater impact.

Get started now with Display and Native ads

Create your campaign.

Choose the appropriate goal for your campaign.

Add your creative assets

Import your images, headlines, descriptions, and URLs. Leverage Microsoft AI for recommendations to help improve your performance.

Choose your audience and targeting

Specify who you want to see your ads by location, age, gender, audience, company, industry, and job function.

Set your budgets and bids

Decide on a budget and bid strategy to achieve your performance goals.  

And that’s it—you're ready to go live!

Start creating impactful Display and Native ads

Impact your audience with ad experiences that convert.

Frequently asked questions

Where will my ads serve.

Display and Native ads will be eligible to serve across massive consumer properties from Microsoft (including Microsoft Start, Microsoft Edge, Outlook, Bing, Microsoft 365, Microsoft Casual Games), as well as a range of high-quality publisher partners (including CBS Sports, USA Today, People, Food Network, The Weather Channel, and more). You can view all sites where your ads serve in reporting.

What kind of creatives can I use?

Input your headlines, descriptions, and images and Microsoft AI will responsively combine your assets to serve in the best performing combinations. You can also upload static image ads, and we accept a wide range of ad sizes that align with IAB industry standards.

Can I measure viewability, invalid traffic, and brand safety?

We’re integrated with Integral Ad Science (IAS) to provide independent reports to verify ads are seen in viewable placements, by real people, and in brand safe environments. Advertisers working with IAS can receive reports on viewability, invalid traffic, brand safety and suitability directly from IAS.

[1] Microsoft Internal Data, October 2023. Results may vary for each advertiser based on campaign settings, targeted audiences, and other factors. Lift metrics represent an average of all advertisers with completed lift studies to date. These advertisers may be a non-representative sample of all advertisers on the marketplace. Lift measured between exposed users and a control group of eligible unexposed users, with lift represented on a per-user basis. Average user count per advertiser study = 1.6M. 1. Compared to users who were not exposed.

Chat with a Microsoft Advertising expert today

Receive help with account signup, campaign creation. or general support.

Dallas Wings

Social & digital media manager.

• Share via Email
• Share via Facebook
• Share via X
• Share via LinkedIn
• Execution of email strategy, working closely with the Fan Interactive/third party vendor and internal parties (creative services, Business Intelligence Manager, etc.) to drive revenue and lead generation
• As a part of the content calendar and with support from the Sr. Manager of Social & Digital Media , ownership of team social channels, websites, ensuring content is up-to-date and making recommendations to drive more engagement
• Assist in development and scheduling of social media content for both teams, including game days, practices and special events
• Assist in managing day-to-day social media activities, including, but not limited to writing/scheduling copy, responding to messages, identifying influencers and topical subject matter where the teams can effectively join larger conversations
• Assist Sr. Manager of Social & Digital Media in managing and optimizing design, content, layout, customer segmentation and messaging strategies for direct marketing communications
• Work with creative services to develop/create HTML email templates and recommending template enhancements as needed.
• Must have the ability to articulate and champion email marketing best practices including deliverability, mobile optimization, and browser compatibility.
• Understand CRM systems/data and effectively translate this knowledge into solutions that improve the fan experience
• Contribute to content development as needed
• Other duties as assigned
• Formal Education: Bachelor’s degree or equivalent experience is required. 
• Minimum of 2 years of experience producing content for social media, working in website development and email marketing strategy
• Salesforce Marketing Cloud, data analytics, html link tagging/tracking and conversions, WordPress, search engine optimization and analytics, HTML and CCS coding 
• Experience with Premiere, Photoshop, Adobe Creative Suite and other relevant applications
• Passionate about social media and creating creative, engaging content
• Ability to produce content year-round that accomplishes the organization’s objectives and ties to revenue-generating departments
• Excellent copywriting skills, with an attention to specific tone to support each team
• Detailed oriented and organized; works well under pressure
• Excellent interpersonal skills and the ability to maintain positive, productive, and supportive working relationships inside and outside the organization
• Keen attention to detail and desire to grow with the department and organization
• Ability to multi-task, work independently and handle creative feedback
• Ability to work extended hours including nights, weekends, and holidays as needed, including coverage/attendance of all home games and events as required
• Ability to identify areas of opportunity and propose potential solutions while continuing to pilot projects without interruption
• Self starter; motivated and enthusiastic about learning and implementing best practices and contributing to a team environment

Job Questions:

Why are you interested in this role?

This job requires standard office hours during the week plus the ability to work all home games for Dallas Wings and any other events. They could fall on days, nights, weekends, and/or holidays. Are you willing and able to accommodate a schedule like that?

If selected for the role, what are your salary requirements?

Please provide any social and media experience.