apple new iphone presentation

Apple unveils iPhone 13 Pro and iPhone 13 Pro Max — more pro than ever before

The Most Advanced Cameras Ever on iPhone

A Massive Leap in Smartphone Video

A15 Bionic with 5-core GPU for Best-in-Class Performance

Super Retina XDR with ProMotion: A Brighter, More Responsive Display

Redesigned Inside and Out, Durable Design, and a Huge Leap for Battery Life

5G Experiences in More Places

Featuring iOS 15

iPhone and the Environment

• iPhone 13 Pro and iPhone 13 Pro Max will be available in graphite, gold, silver, and sierra blue in 128GB, 256GB, 512GB, and all-new 1TB storage options.
• Customers in Australia, Canada, China, Germany, India, Japan , the UK , the US , and more than 30 other countries and regions will be able to pre-order iPhone 13 Pro and iPhone 13 Pro Max beginning at 5 a.m. PDT on Friday, September 17, with availability beginning Friday, September 24.
• Both models will be available in  Türkiye  beginning Friday, October 1, and in Malaysia, Mexico, South Korea, Thailand , and nearly 10 other countries and regions beginning Friday, October 8.
• Customers can get iPhone 13 Pro for $41.62 (US) a month for 24 months or $999 (US) before trade-in, and iPhone 13 Pro Max for $45.79 (US) a month for 24 months or $1,099 (US) before trade-in from apple.com/store , in the Apple Store app, and at Apple Store locations. 10
• iPhone 13 Pro and iPhone 13 Pro Max are also available through Apple Authorized Resellers and select carriers.
• Customers in the US can get ready for iPhone 13 Pro and iPhone 13 Pro Max pre-orders until 9 p.m. PDT on Thursday, September 16, by visiting  apple.com/store  or using the Apple Store app. They can choose to pay monthly or in full, add a trade-in credit toward their new product, or upgrade through the iPhone Upgrade Program.
• iOS 15 will be available as a free software update Monday, September 20.
• The new iPhone Leather Wallet with MagSafe supports Find My, enabling users to be notified of its last known location if it becomes detached from iPhone. iPhone Leather Wallet with MagSafe joins new MagSafe cases in leather and silicone, as well as a clear case with MagSafe, that are available to order today.
• Customers can save up to  $1,000  (US) on iPhone 13 Pro and iPhone 13 Pro Max with trade-in directly from the Apple Store online or at an Apple Store when they activate it with select US carriers. Terms apply. For eligibility requirements and more details see  apple.com/shop/buy-iphone/carrier-offers .
• Apple provides customers with a number of services in store and online that make its retail experience uniquely Apple. With personalized support and advice from Apple Specialists, convenient delivery and pickup options, free engraving, and special ways to save with carrier offers and great trade-in values, Apple ensures the best way to buy Apple products is from Apple Store locations and  apple.com/store .

Text of this article

September 14, 2021

PRESS RELEASE

The most advanced pro camera system ever on iPhone; Super Retina XDR display with ProMotion; a massive leap in battery life; A15 Bionic, the fastest chip in a smartphone; an advanced 5G experience; and so much more

CUPERTINO, CALIFORNIA  Apple today introduced iPhone 13 Pro and iPhone 13 Pro Max , pushing the boundaries of what’s possible in a smartphone. Redesigned inside and out, both models introduce an all-new Super Retina XDR display with ProMotion featuring an adaptive refresh rate up to 120Hz, making the touch experience faster and more responsive. The pro camera system gets its biggest advancement ever with new Ultra Wide, Wide, and Telephoto cameras that capture stunning photos and video, powered by the unmatched performance of A15 Bionic, more powerful than the leading competition. These technologies enable impressive new photo capabilities never before possible on iPhone, like macro photography on the new Ultra Wide camera and up to 2.2x improved low-light performance on the new Wide camera. New computational photography features like Photographic Styles personalize the look of images in the Camera app, and both models now include Night mode on all cameras. Video takes a huge leap forward with Cinematic mode for beautiful depth-of-field transitions, macro video, Time-lapse and Slo-mo, and even better low-light performance. Both models also offer end-to-end pro workflows in Dolby Vision, and for the first time, ProRes, only available on iPhone. iPhone 13 Pro and iPhone 13 Pro Max also include 5G with more bands for better coverage, big improvements to battery life for the best battery life ever on iPhone with iPhone 13 Pro Max, new storage capacity of 1TB, and the Ceramic Shield front cover, tougher than any smartphone glass.

iPhone 13 Pro and iPhone 13 Pro Max will be available in four stunning finishes, including graphite, gold, silver, and the all-new sierra blue. Pre-orders begin Friday, September 17, with availability beginning Friday, September 24.

“iPhone 13 Pro and iPhone 13 Pro Max make up our most pro iPhone lineup ever with the biggest advancement for our camera system, the best battery life ever in an iPhone, and the fastest performance of any smartphone, setting a new standard for iPhone and enabling incredible experiences never before possible,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “The new pro camera system offers even more pro photography capabilities like improved telephoto zoom, macro photography, Photographic Styles, Cinematic mode, as well as ProRes and Dolby Vision video. The Super Retina XDR display with ProMotion is our best display ever; it intelligently responds to the content on your screen, offers fantastic graphics performance, and is perfect for any viewing experience.”

With new sensors and lenses for all three rear cameras, optimized to work seamlessly with iOS 15 and powered by the new image signal processor (ISP) in A15 Bionic for improved noise reduction and tone mapping, the iPhone 13 Pro lineup features the best camera system ever on iPhone. The all-new Wide camera has a larger sensor with 1.9 µm pixels, the largest ever on iPhone, for less noise and faster shutter speeds needed across lighting conditions, producing even more detailed photos. Coupled with the larger ƒ/1.5 aperture, the Wide camera on iPhone 13 Pro and iPhone 13 Pro Max offers a massive improvement in low-light situations, up to 2.2x when compared to iPhone 12 Pro, and nearly 1.5x when compared to iPhone 12 Pro Max. Sensor-shift optical image stabilization (OIS) — unique to iPhone — is available on both models, stabilizing the sensor instead of the lens, so images are smooth and video is steady, even when the user is not.

The new Ultra Wide camera features a much wider ƒ/1.8 aperture and a new autofocus system, bringing a 92 percent improvement for low-light environments, producing images that are brighter and sharper. The new lens design, autofocus capability for the first time in the Ultra Wide on iPhone, and advanced software also unlock something never before possible on iPhone: macro photography. Users can capture sharp, stunning images where objects appear larger than life, magnifying subjects with a minimum focus distance of 2 centimeters. Macro also extends to video including Slo-mo and Time-lapse. iPhone 13 Pro and iPhone 13 Pro Max also boast a new 77 mm Telephoto camera, allowing users to get closer to their subjects while recording video and achieve even more classically framed portraits, offering 3x optical zoom for a total 6x optical zoom range on the camera system.

A faster Neural Engine in A15 Bionic, new ISP, and advancements in computational photography power the all-new camera features on iPhone 13 Pro and iPhone 13 Pro Max. Photographic Styles allows users to bring their personal photo preferences to every image while still benefitting from Apple’s multiframe image processing. Preset and customized preferences work across scenes and subjects, and unlike a simple filter, intelligently apply the right adjustments to different parts of the photo to ensure the important elements, like skin tones, are preserved. For the first time ever, Night mode comes to all cameras on iPhone 13 Pro and iPhone 13 Pro Max, including the Telephoto camera, and with Smart HDR 4, users can expect improved color, contrast, and lighting for subjects, even in group shots or challenging lighting situations, making images more true to life. iPhone 13 Pro and iPhone 13 Pro Max also offer popular features like Deep Fusion, Apple ProRAW, and Portrait mode with Portrait Lighting.

Following extensive study of cinematography and the powerful use of rack focus, Cinematic mode on iPhone records videos of people, pets, and objects with a beautiful depth effect with automatic focus changes, so anyone can capture cinema-style moments, even if they aren’t a professional filmmaker. For creative control, the focus can be changed during and after capture, and users can also adjust the level of bokeh in the Photos app and iMovie for iOS, and coming soon to iMovie for macOS and Final Cut Pro, 1 making the lineup the only devices able to edit the depth-of-field effect in video even after recording. Enabled by A15 Bionic and advanced machine learning algorithms, Cinematic mode records in Dolby Vision HDR.

iPhone 13 Pro and iPhone 13 Pro Max also introduce ProRes, 2 an advanced video codec used widely as the final delivery format for commercials, feature films, and broadcasts, to offer higher color fidelity and less compression. 3 This powerful new pro workflow is enabled by the new camera hardware, advanced video encoders and decoders in A15 Bionic, and flash storage pipeline. iPhone is the only smartphone in the world to provide an end-to-end workflow — capture, edit, and share in Dolby Vision or ProRes.

A15 Bionic in the iPhone 13 Pro lineup is even more advanced, offering impressive power and efficiency, and driving the incredible new display, camera, and video features never before possible on iPhone. With 5-nanometer technology, A15 Bionic — the fastest chip in a smartphone — features a new 5-core GPU in the Pro lineup that brings the fastest graphics performance in any smartphone, up to 50 percent faster than the leading competition, ideal for video apps, high-performance gaming, and the slate of new camera features. The new 6-core CPU with two new high-performance cores and four new high-efficiency cores, is up to 50 percent faster than the competition and handles demanding tasks smoothly and efficiently. A new 16-core Neural Engine capable of 15.8 trillion operations per second enables even faster machine learning computations for third-party app experiences, as well as features like Live Text in Camera with iOS 15. And major advancements to the next-generation ISP provide improved noise reduction and tone mapping.

iPhone 13 Pro and iPhone 13 Pro Max introduce the most advanced display ever on iPhone, Super Retina XDR with ProMotion, supporting an adaptive refresh rate from 10Hz to 120Hz, for fast frame rates when users need it and preserving battery life when they don’t. Offered in both 6.1-inch and 6.7-inch sizes, 4 the intelligent new display leverages a more efficient OLED panel, new display engine of A15 Bionic, faster GPU performance, always-on touch coprocessor, and is custom designed to operate with iOS 15, making gestures, animations, and activities like gameplay feel faster and more responsive. This is the brightest display ever on iPhone with up to 25 percent higher max outdoor brightness, at 1000 nits, so users will experience amazing resolution, color, and contrast whether casually scrolling through the web or watching HDR videos.

The all-new Pro lineup features a premium flat-edge design, crafted with exceptional materials, including the surgical-grade stainless steel band, with an elegant finish that is resistant to abrasion and corrosion, and a textured matte glass back. Both models are available in four striking colors including the all-new sierra blue, created using multiple layers of nanometer-scale metallic ceramics applied across the surface for a stunning and durable finish. iPhone 13 Pro and iPhone 13 Pro Max are protected by the Ceramic Shield front cover, exclusive to iPhone and tougher than any smartphone glass, offering amazing durability and drop performance. With a 20 percent smaller area to house the TrueDepth camera system, both models feature more viewing area on the display, while still packing in innovative technologies like Face ID, the most secure facial authentication in a smartphone. The rear camera system introduces a new design with beautiful stainless steel trim surrounding each sapphire crystal lens, and the Pro lineup is designed to protect against spills from common liquids with an industry-leading IP68 rating for water resistance. 5

On the inside, A15 Bionic, more power-efficient components, a larger battery, and power optimizations made possible by the tight integration of hardware and software enable amazing all-day battery life 6 for both Pro models, with iPhone 13 Pro Max offering the longest battery life ever in an iPhone. iPhone 13 Pro will last up to one and a half hours longer in a day than iPhone 12 Pro, and iPhone 13 Pro Max will last up to two and a half hours longer in a day than iPhone 12 Pro Max.

The world is quickly moving to 5G, and iPhone offers an advanced 5G experience, transforming the way users connect, share, and enjoy content. The customized hardware design in the iPhone 13 Pro lineup features more 5G bands, allowing it to work in more places on 5G for greater coverage and performance. 7 By the end of 2021, support for 5G on iPhone will double around the globe, with over 200 carriers worldwide in 60 countries and regions. Users can experience higher-quality video streaming on their favorite platforms, more competitive gameplay in multiplayer games, faster download and upload speeds, and so much more. With iOS 15, SharePlay 8 on 5G will unlock powerful shared experiences such as watching HDR movies or TV shows in sync with friends while on a FaceTime call. And Smart Data mode will intelligently conserve battery life by automatically shifting iPhone to LTE when 5G speeds aren’t needed.

iOS 15 enhances the iPhone experience with new ways to stay connected, and powerful features that help users focus, explore, and do more with on-device intelligence. FaceTime calls feel more natural with spatial audio and a new Portrait mode, new Focus features help users reduce distraction, notifications have been redesigned, and Live Text uses on-device intelligence to recognize text in a photo and allows users to take action. Apple Maps brings beautiful new ways to navigate and explore the world with a new three-dimensional city-driving experience and walking directions in augmented reality. Weather is redesigned with full-screen maps and more graphical displays of data, Wallet adds support for home keys, and new privacy controls in Siri, Mail, and more places across the system further protect user information. 9

iPhone 13 Pro and iPhone 13 Pro Max are designed to minimize their impact on the environment, including the use of 100 percent recycled rare earth elements in magnets like those used in MagSafe, 100 percent recycled tin in the solder of the main logic board and, for the first time, in the solder of the battery management unit. Both models also introduce 100 percent recycled gold on the plating of the main logic board and the wire in the front camera and rear cameras. Redesigned packaging eliminates the outer plastic wrap, avoiding 600 metric tons of plastic and bringing Apple closer to its goal of completely removing plastic from all packaging by 2025.

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral.

Pricing and Availability

About Apple

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

• The ability to edit the depth-of-field effect will be available in future updates to iMovie for macOS, Final Cut Pro, and require macOS Monterey. Final Cut Pro is available separately.
• ProRes will be available in a future iOS 15 update for iPhone 13 Pro and iPhone 13 Pro Max.
• iPhone 13 Pro and iPhone 13 Pro Max support ProRes video recording in the Camera app at 1080p 30 fps with the 128GB storage option and up to 4K 30 fps with 256GB, 512GB, and 1TB storage options.
• The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches (iPhone 13 Pro), or 6.68 inches (iPhone 13 Pro Max) diagonally. Actual viewable area is less.
• iPhone 13 Pro and iPhone 13 Pro Max are splash-, water-, and dust-resistant, and were tested under controlled laboratory conditions and have a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters up to 30 minutes). Splash, water, and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage is not covered under warranty.
• Battery life varies by use and many other factors; actual results will vary.
• Data plan is required. 5G, Gigabit LTE, VoLTE, and Wi-Fi calling are available in select markets and through select carriers. Speeds are based on theoretical throughput and vary based on site conditions and carrier. For details on 5G and LTE support, customers can contact their carrier or visit apple.com/iphone/cellular .
• SharePlay will be available in a future iOS 15 update.
• Some features may not be available for all countries or all areas. View a complete list .
• Available to qualified customers and requires a 24‑month installment loan when selecting Citizens One or Apple Card Monthly Installments (ACMI) as payment type at checkout at Apple. iPhone activation required with AT&T, T‑Mobile/Sprint, or Verizon for purchases made with ACMI at an Apple Store. Taxes and shipping are not included in ACMI and are subject to the cardholder’s variable APR. Additional ACMI terms are in the Customer Agreement. Additional iPhone Payments terms are at apple.com/legal/sales-support/iphoneinstallments_us .

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Apple event full video: Watch replay of 2023 'Wonderlust' event announcing new iPhone 15

Apple unveiled its latest products and updates Tuesday during it's annual keynote presentation, called "Wonderlust," as it continues turning product announcements into must-watch events.

The event was held on Apple’s campus at the Steve Jobs Theater in Cupertino, California. The event started at 1 p.m. ET, or 10 a.m. PT on the West Coast.

The new iPhone 15, Apple Watch, AirPods, iOS 17 update and USB-C charging ports were announced. You can read more about all of the new products and features here .

You can watch a full replay of the "Wonderlust" event at the embed at the top of the page or on Apple's YouTube channel.

Apple event 2023: Updates on new iPhone 15, iOS 17, USB-C charger, more

• Apple Event

iPhone 15 event live blog: all the news from Apple’s keynote

We’re on the ground in cupertino for the launch of apple’s next phones and watches — and the big, long-awaited change from lightning to usb-c..

By Verge Staff

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Get ready to buy some new cables. Apple is about to announce the iPhone 15 and, with it, a change from Lightning to USB-C. It’s one of the biggest changes to the iPhone in years — and one that’s likely to infuriate as many people in need of new cables as it does excite those who are happy to consolidate around just one.

Alongside the iPhone 15 and 15 Pro, Apple is also expected to introduce new Apple Watches. The Apple Watch Series 9 and Apple Watch Ultra 2 are expected to be modest updates focused on internal improvements. We’re also expecting a new line of accessories using a more sustainable material and possibly some other gear — like an updated AirPods Pro case — that shifts over to USB-C as well.

The event starts at 1PM ET / 10AM PT, and you’ll be able to follow along with the latest here. We’ve got an embed of Apple’s YouTube stream, and our own team is on the ground reporting live with photos and videos. Apple’s in-person presentation usually runs slightly ahead of the streamed one, so you can follow along below to get the details as they’re happening.

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More from this stream iPhone 15 event: all the news on Apple’s new phones

Ios 17.3 is out, adding stolen device protection for your iphone, ifixit goes inside the iphone 15., apple releases macos sonoma, with ios-like widgets and game mode, resident evil village’s iphone port will launch a day before halloween.

Apple reveals iPhone 14 Pro and Watch Ultra

• Published 7 September 2022

Apple has unveiled the iPhone 14, with emergency satellite connectivity and car crash detection technology, at a launch event in the US.

The company revealed four versions of the new handset at its Cupertino headquarters, with an audience attending in person for the first time since the pandemic.

It also showed off a new extreme sports wearable - the Watch Ultra.

The event focused on next generation iPhone, Watch and AirPod products.

Apple CEO Tim Cook was on stage at the Steve Jobs theatre inside the tech giant's California campus - but the presentation itself was entirely pre-recorded.

Apple Watch Series 8

Apple Watch Series 8 has a number of new features, including car crash detection, temperature sensors for tracking ovulation cycles and a new low-power mode option.

People have been cautious about menstrual trackers since changes were made to abortion legislation in the US and there are concerns that data about periods could be used by law enforcement. Apple says the data on its devices will be encrypted and only accessible via a passcode or biometrics.

"We are taking our commitment to women's health even further," said Jeff Williams, chief operating officer at Apple.

Apple said a new automatic retrospective ovulation notification could help those who are trying to conceive.

If activated, the new watch can monitor body temperate every five seconds overnight, and detect tiny changes which can signal ovulation.

Another new feature is car crash detection. Using sensors, the watch will be able to identify a severe crash and will automatically connect its wearer with emergency services, provide their exact location and notify emergency contacts.

The Series 8 now also features a low power mode, a feature borrowed from the iPhone, that promises up to 36 hours of battery life on a full charge.

The Apple Watch Series 8 is priced from $399 in the US, £419 in the UK.

The new Apple Watch Ultra

Apple Watch Ultra

Swim-proof, dust-proof and crack-resistant - Apple has announced its rival to the likes of Garmin, Polar and other rugged watchmakers.

Ultramarathoner Scott Jurek from Born to Run appeared in the presentation for the new watch, which focused on a larger face design for extreme sports use.

All Ultra watches have up to 36 hours battery life on a single charge and an extended battery life of 60 hours, with Apple promising enough power for its customers to complete an ultra-triathlon which includes swimming, cycling and running.

The Apple Watch Ultra is priced from $799 in the US, £849 in the UK.

Apple CEO Tim Cook told the BBC it was "good to be back" in person

The company is releasing the iPhone 14 in two sizes, the iPhone 14 and the iPhone 14 Plus.

The new handsets are capable of sending an emergency call for help via satellite. The phone will display the whereabouts of passing satellites overhead and demonstrate how to point the device at them correctly.

It can take from 15 seconds to a few minutes to send a basic message.

"The investment to add satellite capability should not be underestimated," said Ben Wood, chief analyst at CCS Insight.

"It will likely have taken Apple years to put all the pieces of the puzzle in place, including a commercial agreement with satellite provider Globalstar, and the creation of the infrastructure needed to pass messages to the emergency services."

Tech analyst Paolo Pescatore said he believed the innovation was good news for consumers "in hard-to-reach areas".

"It is encouraging to see providers starting to get serious about using satellite - ultimately reliable and robust connectivity is still highly sought-after among all users," he said.

iPhone 14 camera

The tech giant announced a new 12-megapixel camera, capable of taking photos of fast-moving subjects, and the company claims a 49% improvement in low-light capturing.

The front camera also included auto-focus for the first time, to help sharpen selfies.

According to Apple, iPhone users took more than three trillion photos in the last 12 months.

The iPhone 14 is priced from $799 (US), £849 (UK).

iPhone 14 Pro

The biggest change in iPhone 14 Pro and iPhone 14 Pro Max design is the top of the screen which is now a pill shaped cut-out.

A feature called the Dynamic Island has replaced the black notch, which many iPhone users complain about - and it can change shape depending on what notifications there are.

The other big change is that the handset can always remain on.

When the phone is not in use, the screen dims and the refresh rate is lowered.

The handset comes in a deep purple colour alongside black, silver and gold.

The iPhone 14 Pro is priced at $999 (US), £1099 (UK).

AirPods Pro are easier to find than their predecessors. Each pair comes with a new system for finding individual lost earphones, which play a chime when dropped outside of the case.

Additionally, the case itself gets its own speaker, which will play a louder sound when prompted by the Find My app.

The new AirPods Pro are priced at $249 (US), £249 (UK).

Being here in person, among an enthusiastic crowd of Apple fans, certainly made for a more interesting launch than recent years. But nothing was announced today that is going to revolutionise the tech industry.

Much of Apple's new tech seems ideal if you find yourself in some kind of peril on a regular basis. The new iPhone 14 will be able to send texts by satellite when off the grid. The Ultra Watch design is chunky with extra-long battery life - the company says this is perfect for multi-day remote trips. Apple also announced a new crash detection system on new watches and phones, which will alert the emergency services when it detects an impact. The strategy here is pretty clear. Apple is continuing to pitch its hardware as a health and safety aid. Not surprisingly, Tim Cook describes the products as "essential".

But in reality these are interesting but fairly niche updates - features that users will hope they will never have to use.

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• Published 11 May 2022

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Lauren Goode

Watch Apple’s iPhone 13 Launch Event Right Here

The pandemic’s time elasticity vortex may have you constantly wondering what day it is , but there’s at least one certainty in gadget land each fall: Apple will launch a new iPhone . Apple is hosting its annual fall hardware event this morning, and, as usual, the entire tech industry (and anyone who’s been thinking it’s time to buy a new iPhone) will be watching—online—to get a sense of how Apple is both responding to and advancing trends in consumer tech.

We know one thing for sure heading into the media event: There will be a new iPhone in at least two variations. (TBD on whether it will be called “iPhone 13”—maybe Apple will realize that the numeral naming convention is starting to get a bit ridiculous.) An early report from Bloomberg’s Mark Gurman suggests that some of the biggest enhancements to the new iPhone will be camera features, including a higher-quality video format, a bokeh effect for video capture, and “smarter” filters. Unsurprisingly, the new iPhones will also be powered by Apple’s newest custom chip, and they will finally catch up to Samsung’s flagship phones in terms of screen refresh rate. And an investors’ note from Wedbush Securities’ Dan Ives has suggested that the high-end “Pro” model of the new iPhone might have a whopping 1-terabyte storage option.

Other rumor roundups have pointed to a redesigned iPad mini, as well as new AirPods, as part of the fall hardware launch. The invitation to the virtual event included a reference to “California streaming” and contained an image that suggested augmented reality might be a part of the event. (There was even an AR easter egg hidden in the invite.)

Some of the more significant news might be around what’s not immediately available for preorder this week: the Apple Watch . The Apple Watch Series 7 will reportedly be delayed due to production issues, though some reports have also indicated that the hurdles may be cleared in time for today's event. A production delay on a well-established product suggests that the Series 7 watch, whenever it launches, might include a significant design change or the inclusion of new features that go beyond run-of-the-mill activity tracking. But it also shows that Apple is not immune to the manufacturing troubles or supply constraints affecting the rest of the consumer tech industry.

Apple’s fall hardware event is also happening at a time of reckoning for the company. It has weathered the pandemic remarkably well so far, as have many tech companies, with consumers clamoring for the smartphones, tablets, laptops, and web services that enable remote working, learning, exercising, unwinding, and connecting. But Apple’s sheer bigness and influence in our lives has also come into sharper focus this year, with the Epic trial , the company’s presence in China , its controversial decision (and then walk-back ) to scan iCloud photos, and even unrest within its US workforce. An iPhone launch is no longer just an iPhone launch. Then again, for a certain set of consumers who are just wondering if they should get a new iPhone … it’s an iPhone launch.

Apple's presentation will start at 1 pm Eastern, 10 am Pacific, on Tuesday, September 14 . You can stream it in the player above. You can also view the stream on Apple’s website or on the company’s YouTube channel .

You can also watch it in the Apple TV app. Now that Apple has its own streaming service, it also has a dedicated video app on mobile devices, Apple TV boxes, Roku boxes, and in some smart TVs. You can open that app and find the option to stream today's event whether or not you subscribe to the monthly Apple TV+ streaming service.

We'd recommend launching the stream on your television using either your YouTube app or the Apple TV app; virtual events still aren’t quite as exciting as attending in-person ones, but watching it on a larger screen at least makes it feel like an event. Besides, if you watch it on your television, that frees up your laptop for tweeting snarkily into the Apple enthusiast Twitterverse (soon, no doubt, to become the “metaverse”).

Expect Apple's presentation to last anywhere from 60 minutes to two hours. And, of course, once the event ends, come back to WIRED.com. We’ll be rounding up the most significant news and offering our analysis of the event.

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Apple holds event to introduce new iPhones, iPads and other gadgets.

This year’s upgrades are expected to be modest compared with last year’s introduction of the iPhone 12.

By Brian X. Chen and Kellen Browning

It’s that time of the year again, when Apple unveils its latest gadgets ahead of the holiday season.

On Tuesday, the iPhone maker is holding its annual product event — virtually, because of the coronavirus pandemic — and present its newest lineup. The new products — including iPhones and Apple Watch — will have a strong focus on screens, in an era when people are increasingly glued to them .

The company started broadcasting a video presentation at 10 a.m. Pacific time to show new iPhones with improved displays and Apple Watches with slightly larger screens, according to people briefed on the event, who were not authorized to speak publicly about the products. Apple declined to comment.

The aesthetic of the new iPhones will closely resemble that of last year’s models , the people said. The biggest change will be to the screen, which will have what is known as a higher “refresh rate” that will make videos and motion look smoother. The camera will also be improved, the people said.

The new Apple Watch will also look similar to last year’s models but will include slightly larger displays that can show more pixels, the people briefed on the products said. That will make images and text shown on the watch face look more compelling.

All told, this year’s upgrades are expected to be modest compared with last year’s introduction of the iPhone 12, which had an overhauled design and support for 5G, the new, faster cellular technology . That generation of iPhones helped double Apple’s profits in recent quarters.

Apple is announcing its newest products against a backdrop of antitrust and privacy concerns.

On Monday, the company issued emergency software updates after security researchers uncovered a flaw that allows highly invasive spyware from Israel’s NSO Group infect people’s Apple devices without so much as a click.

Last week, a federal judge ruled that Apple was not engaging in monopolistic behavior as part of a verdict in an antitrust lawsuit brought by Epic Games , the maker of the popular game Fortnite. But she also told Apple that it had to allow app developers to communicate with their customers and advertise payment methods outside the App Store, which would let developers dodge Apple’s commission.

Apple had already agreed to several concessions to app makers in recent weeks and also said it would pay $100 million as part of a settlement with small app developers . It is expected to appeal the judge’s decision.

Apple also said this month that it would postpone a planned feature aimed at cracking down on images of child sexual abuse on iPhones after privacy advocates said the move could lead to increased digital surveillance.

Brian X. Chen is the lead consumer technology writer. He reviews products and writes Tech Fix , a column about solving tech-related problems. Before joining The Times in 2011, he reported on Apple and the wireless industry for Wired. More about Brian X. Chen

Kellen Browning is a technology reporter in the Bay Area covering the video game industry and general tech news. He graduated from Pomona College. More about Kellen Browning

Sep 14, 2021

Apple Event September 2021 Transcript: New iPhone 13, Apple Watch, iPads

Apple announced new iPhones, iPads, and a new Apple Watch during their event on September 14, 2021. Read the full transcript of the event with details on the new iPhone 13 here.

Transcribe Your Own Content Try Rev and save time transcribing, captioning, and subtitling.

Tim Cook: ( 04:29 ) Good morning, and thank you for joining us. I really love the incredible energy in that opening. It represents the way we feel about California. California has always been a place for people with big ambitions and big dreams, a place where people are fueled with optimism to make things better, to make things that can change the world. It is such an important part of who we are at Apple and inspires us in everything we create and do. We’re proud to call California our home. We have a lot to talk about today. Let’s get started with Apple TV+. Apple TV+ is a home to the world’s most creative storytellers and continues to expand with award-winning programming. Apple Original Series films and documentaries have now been honored with more than 130 wins and over 500 nominations in less than two years. We’re so proud this year that Apple TV+ has 35 Primetime Emmy nominations, including 20 for Ted Lasso, a record for the first season of a comedy series. And we’re just getting started. Let’s take a quick look at a few shows that are premiering this fall.

Speaker 1: ( 05:49 ) Thing will happen to you. Things that you cannot control. Raw emotion will find you. When it does, what you do will define who you are.

Speaker 2: ( 06:06 ) Our heroes reunite.

Speaker 3: ( 06:08 ) Hi.

Speaker 4: ( 06:08 ) My God.

Speaker 5: ( 06:09 ) Hi.

Speaker 6: ( 06:10 ) You okay?

Speaker 5: ( 06:10 ) Oh, yes.

Speaker 7: ( 06:11 ) I want to do something that matters.

Jon Stewart: ( 06:16 ) What the hell happened to my face?

Speaker 8: ( 06:30 ) Welcome back.

Speaker 9: ( 06:33 ) I’m going to compete with you, buddy.

Speaker 10: ( 06:38 ) Buddy?

Speaker 11: ( 06:38 ) They’re worried you can predict the future.

Speaker 12: ( 06:40 ) They’re worried people believe I can.

Jon Stewart: ( 06:44 ) My name is Jon Stewart. Welcome to the problem with Jon Stewart. We should put a comma in that.

Speaker 13: ( 06:50 ) The world needs to test us to see if it can break us.

Speaker 14: ( 06:59 ) He didn’t beat you because he’s better. He beats you because he’s smarter.

Speaker 15: ( 07:03 ) You think we’ll make it?

Speaker 16: ( 07:06 ) Not without my team.

Speaker 17: ( 07:14 ) I think I can help you. First thing I’m going to do is completely unethical. I’m going to give you a hug. I’m a hugger.

Speaker 18: ( 07:21 ) Remember to focus on the here and now. Living in the moment, it’s a gift. That’s why they call it the present y’all.

Tim Cook: ( 07:27 ) I can’t wait for all the new shows and movies coming to Apple TV+, including the second season of one of my favorites, The Morning Show, which starts this Friday. Next, we’re thrilled to share our newest product announcements, starting with iPad.

Tim Cook: ( 07:52 ) There’s no other device like iPad, and today it’s more popular and more essential than ever. And the reason it’s so popular is it’s amazing versatility. It can transform into whatever you need it to be. With advanced displays, users can literally touch their content unlike any other device. With powerful and efficient Apple design chips, iPad delivers breathtaking performance all day long.

Tim Cook: ( 08:22 ) And with fast conductivity, advanced cameras, and accessories, like the magic keyboard and Apple Pencil, iPad becomes even more versatile, extending what users can do on iPad and where they can do it. At the heart of it all is iPad iOS, delivering powerful features while maintaining the simplicity of a touch first experience. What makes iPad even more versatile are the over 1 million apps designed specifically for its large canvas. The iPad business has never been stronger. We’ve gone by over 40% this past year. We have a great lineup today with industry leading customer satisfaction, and it’s about to get even stronger. It starts with our most popular iPad, which delivers the full iPad experience at an incredibly affordable price. And today, it gets even better. This is the new iPad. And to tell you all about it, here’s Melody.

Melody Kuna: ( 09:48 ) This new iPad is packed full of updates. So let’s jump in. Under the hood is a more powerful chip, A13 Bionic, and it pushes even further than the speedy A12 from last year’s iPad. With 20% faster performance in every aspect of the chip, from the CPU and GPU, to the neural engine, A13 is leaps ahead of the competition. In fact, it makes this iPad up to three times faster than the best-selling Chromebook and up to six times faster than the best-selling Android tablet.

Melody Kuna: ( 10:22 ) And it means users will see even more responsive performance for all the things that they love to do on iPad. From everyday uses like messaging and browsing the web, to playing immersive high quality games. And as users explore more advanced apps like Adobe Fresco with its super realistic watercolors, A13 delivers the performance they need and then some. And the more powerful neural engine in A13 makes next generation machine learning experiences, like live text in iPad iOS 15, even faster.

Melody Kuna: ( 10:54 ) The upgraded image signal processor in A13 also means the rear camera captures great photos with improved auto focus in low light and better selfies from the front camera as well. Now, the front camera on iPad is essential for things like remote learning and connecting with family. And that’s why we’re so thrilled to give it a big upgrade. It’s now a 12 megapixel Ultra Wide camera that produces a huge leap in image quality and enables a super popular feature from iPad Pro. And that’s Center Stage. We’re bringing the magical Center Stage experience from iPad Pro to this new iPad.

Melody Kuna: ( 11:35 ) Enabled by the Ultra Wide front camera and the neural engine, Center Stage makes video calls more engaging by automatically detecting people and dynamically adjusting the frame as they move around or as more people join it. It works in landscape orientation and portrait. So users can enjoy center stage in all the ways they use iPad.

Melody Kuna: ( 11:55 ) Not only does Center Stage work in FaceTime, it makes video calls more natural in other popular apps like Zoom, BlueJeans, and WebEx. And it’s not just for video conferencing. Users can record, stream, and post Center Stage video in apps like Double Take, Explain Everything, and TikTok. It makes you more productive on iPad and it’s simply more fun.

Melody Kuna: ( 12:18 ) Another new feature coming to this iPad that users love is True Tone. It adjusts the display to the color temperature of a room to provide a more comfortable viewing experience. And by retaining the same popular design, this iPad supports a vast array of accessories, including the thin and light smart keyboard. And third-party keyboards like Logitech;s latest rugged combo with trackpad for schools. And of course, this iPad supports the First Generation Apple Pencil, where iPad OS makes the experience of using Apple Pencil as easy and natural as pen and paper.

Melody Kuna: ( 12:53 ) And this new iPad will ship with iPad OS 15, which is packed with great new features. For example, you can place widgets among your apps, making important information available with just a glance. New multitasking controls make it even easier to launch and use multiple apps. Quick Note gives you a fast and easy way to take notes anywhere. And the list goes on. iPad OS is so immensely capable and so easy to use. When you combine it with a beautiful display, great cameras, broad accessory support, gigabit class LTE, and all day battery life, this iPad delivers enormous value because this new iPad starts at just $329. And that’s with twice the storage, starting at 64 gigabytes. For schools, it’s even more affordable at just $299. It comes in space gray and silver and cellular models are available as well. You can order the new iPad today and it will be available next week. With the power of A13 Bionic, a new 12 megapixel Ultra Wide front camera, with Center Stage, True Tone, double the storage, and the versatility of iPad OS 15, this is a giant upgrade for our most popular iPad. Now, back to Tim.

Tim Cook: ( 14:17 ) We’re excited that our most popular iPad is now so much better. And now let’s talk about iPad Mini, there’s simply no other device like iPad Mini. It gives users all the power of iPad in its most portable form, which makes it indispensable for a wide range of uses. Like when it’s secured to the leg of a pilot in flight or pulled from a doctor’s lab coat to care for patients in the ER. iPad Mini is in a class of its own. And today, we’re giving our littlest iPad it’s biggest upgrade ever. Introducing the all new iPad Mini.

Katie McDonald: ( 15:15 ) As Tim said, we’re giving iPad Mini a huge set of updates. A complete redesign that puts everything our users love about iPad, right in the palm of their hand.

Katie McDonald: ( 15:28 ) The all-new enclosure features a beautiful all screen design with narrow borders and elegant rounded corners. The design is remarkably thin and light and absolutely stunning. An iPad Mini now comes in a gorgeous array of new colors, purple, pink, starlight, and space gray. And this design features a brilliant liquid retina display. With this new design, we were able to increase the screen size all the way out to 8.3 inches, while keeping the same compact footprint. With wide color, True Tone, 500 nits of brightness, and the lowest reflectivity in the industry, everything you view on iPad Mini will look great wherever you go. And delivering this edge to edge screen meant finding a new location for Touch ID.

Katie McDonald: ( 16:21 ) So just like iPad Air, we put it right in the top button of iPad Mini. Touch ID is fast, easy, and secure, whether you’re unlocking your iPad or using Apple Pay. iPad Mini is already the fastest device of its kind. And the performance of the new iPad Mini is simply remarkable. Compared to the previous generation, the new iPad mini sees a 40% jump in CPU performance and a whopping 80% leap in GPU performance. So whether you’re using ForeFlight to navigate your flight plan with live wind speed overlays or playing the graphically rich game, Star Wars Hunters online with your friends, the new iPad Mini will power right through it with ease.

Katie McDonald: ( 17:13 ) And the neural engine for powerful machine learning applications also takes a big leap forward on the new Mini, increasing performance by up to two times over the previous generation. Combined with the CPU and the GPU, the neural engine enables apps to deliver next level experiences, like the new Translate app in iPad OS 15, which can automatically translate a conversation in real time. The performance of the new iPad Mini is on a whole new level.

Katie McDonald: ( 17:47 ) And we know that iPad users rely on ultra fast connections. Well, the most mobile iPad is about to get a lot faster and even more versatile. iPad Mini now has a USB-C port. So you get the same great USB-C functionality that we brought to iPad Air, which means it’s up to 10 times faster than its predecessor. So iPad Mini can now connect to a vast ecosystem of USB-C accessories, which is great. Whether you’re a photographer who needs to connect to cameras when shooting on location or a doctor in a remote area using Butterfly to conduct an ultrasound. And when users are on the go, it’s crucial to have access to the fastest cellular connections. And that’s why we’re bringing 5G to iPad Mini. Download speeds can be up to 3.5 gigabits per second. This is key when you need to stay connected on the go, like when technicians use Splunk AR on-site to access real-time data, performance analytics, and complex schematics, or if you’re using SharePlay to take a master class with your friends, 5G keeps you connected.

Katie McDonald: ( 19:04 ) Next, let’s talk about the cameras and audio. Users rely on iPad Mini for FaceTime, taking photos and videos, and experiencing AR. So we’ve updated both the front and back cameras. The back camera now features a 12 megapixel sensor with focus pixels and a larger aperture to capture sharp, vivid photos. And we added a True Tone flash to Mini for improved photos in low light. With a new ISP, users will see enhanced photos with Smart HDR, which improves image quality by recovering details in shadows and highlights. And now with the ability to record in 4K, iPad Mini becomes your mobile movie studio.

Katie McDonald: ( 19:48 ) On the front, iPad Mini features the new 12 megapixel Ultra Wide camera, which means it also supports Center Stage. As Melody mentioned, this has been a huge hit on iPad Pro and now it’s coming to iPad Mini. And iPad Mini also features a new speaker system with stereo in landscape. Great for listening to your favorite playlist or doing an Apple Fitness+ workout in your hotel room.

Katie McDonald: ( 20:18 ) An iPad Mini’s versatility is further enhanced by its amazing accessories. There’s a new set of slim SmartFolio covers in beautiful coordinating colors that compliment the new iPad Mini finishes, perfect for expressing your personal style. And now, iPad Mini supports the amazing Second Generation Apple Pencil, which magnetically attaches to the side of iPad Mini. So it’s always connected, charged, and with you. Apple Pencil transforms iPad Mini into your digital sketchbook. We’re so excited about the new iPad Mini. Let’s see it in action.

Katie McDonald: ( 22:30 ) With it’s all new design and huge boost in performance, the new iPad mini starts at just $499 and it will be available in both wifi and cellular configurations. You can order it today and it will be available next week.

Katie McDonald: ( 22:46 ) So this is the all new iPad mini, featuring a brilliant liquid retina display, super fast performance, new cameras front and back, Center Stage, 5G, support for Apple Pencil and all new colors. With all of these new features, this is by far the most powerful and versatile iPad mini ever.

Katie McDonald: ( 23:16 ) And with both the new iPad and iPad mini, we continue our commitment to the environment. Both of these iPad models are built with a 100% recycled aluminum enclosure. And this marks a milestone for iPad, every single iPad in the lineup now features a 100% recycled aluminum enclosure. This is just one of the many ongoing efforts we have underway to reduce the environmental impact of our products. Now, back to Tim.

Tim Cook: ( 23:44 ) Whit the even more capable new iPad and the phenomenal new iPad mini, our iPad lineup is the best it’s ever been. Next, let’s talk about Apple Watch. Apple Watch is an indispensable daily companion that keeps you connected to the people and things you care about most. It encourages you to be active and get more out of your workouts, and it monitors your health, helping you live a better day. I am so inspired by the impact we’ve had on people’s lives, and we continue to push the boundaries of what Apple Watch can do. To tell you about what’s next, here’s Jeff.

Jeff Williams: ( 24:37 ) Being more active is one of the best ways to stay healthy, and it’s been at the heart of Apple Watch since the beginning. Well today, we’re adding new features to Apple Watch for everyone who rides a bike.

Jeff Williams: ( 24:51 ) Watch OS8 will detect when you begin riding and remind you to start a workout, and it will automatically pause and resume if you stop temporarily. And Watch OS8 adds fall detection to cycling by sensing the unique motion and impact of falls while riding a bike. And Apple Watch now better supports e-bikes with an improved workout algorithm that more accurately calculates calories.

Jeff Williams: ( 25:15 ) These cycling updates join all the other great additions in Watch OS8, like the mindfulness app and Memories and Photos. And this year we focused on making these features and everything you do on Watch bigger and better. Introducing the next generation of Apple Watch.

Jeff Williams: ( 25:58 ) [inaudible 00:25:58] This is the incredible Apple Watch Series 7. It takes all the great features of Apple Watch and combines them with our largest and most advanced display ever. The new retina display on Series 7 has nearly 20% more screen area than Series 6, and it’s an even bigger jump over Series 3 with over 50% more screen area.

Jeff Williams: ( 26:35 ) The Series 7 display has been completely re-engineered to reduce the borders to just 1.7 millimeters, that’s 40% thinner than on Series 6. It’s an incredible innovation that maximizes the screen area while barely changing the dimensions of the watch itself. And the shape of the watch has also been refined, both the case and the display of Series 7 have softer, more rounded corners. The new display refracts light at its edges for a subtle wraparound effect, creating a seamless integration with the curvature of the case. And it’s also up to 70% brighter indoors when your wrist is down, making it even easier to discretely check the time. This new display is an industry first, and we fully optimized the user interface for it. Here’s Lauren to tell you more.

Lauren Braun: ( 27:26 ) Across the user interface on Series 7 buttons have been redesigned and enlarged to compliment the size and shape of the new display. Like in Stopwatch, Activity, and Alarms, making them even easier to tap. It can also fit nearly 50% more text on screen than Series 6. This helps you read messages and emails with a lot less scrolling.

Lauren Braun: ( 27:51 ) Series 7 also features new ways to input text. There’s a full keyboard that you can either tap or slide from letter to letter with Quick Path, which uses machine learning to predict the word you’re typing. There are also new watch faces designed specifically for Series 7. The dynamic contour face animates on wrist raise, pushing the dial right out to the edge. And a new modular face leverages the extra screen area with two large data rich center complications. All of these improvements give Series 7, the best user experience of any Apple Watch.

Lauren Braun: ( 28:33 ) We also improved durability, which is another essential aspect of Apple Watch. Series 7 is the most durable Apple Watch we’ve ever built. It has our most crack resistant front crystal, thanks to a stronger and more robust geometry. It’s also the first Apple Watch to have IP6X certification, so you don’t have to worry about wearing it and dusty environments. And of course, it’s still swim- proof with WR50 water resistance.

Lauren Braun: ( 29:03 ) With our best ever durability, you can take Series 7 anywhere you want to go, and use it all day long with the same great 18 hour battery life. Series 7 also has an improved charging experience. It charges up to 33% faster than Series 6. With an updated charging architecture and new fast charging USB-C cable, it takes just 45 minutes to go from 0 to 80% charge. And eight minutes of charging is enough for eight hours of sleep tracking. We think customers will love the optimized user interface, best ever durability and faster charging of Series 7. Now back to Jeff.

Jeff Williams: ( 29:48 ) Series 7 will be available in five new aluminum colors, midnight, starlight, green, blue, and product red. It will also be available in silver, graphite and gold stainless steel as well as natural and space black titanium. Apple Watch Nike models feature a new graphic sport loop and Nike Bounce watch face. And, there’s a new Apple Watch Hermes Circuit H leather band with matching face, plus an elegant new Double Tour band.

Jeff Williams: ( 30:17 ) Now of course, bands are a great way to customize your Apple Watch for any activity or occasion. So we’ve added new colors across our most popular styles, and Series 7 is compatible with all existing bans. We’ve designed Series 7 with the environment in mind. All aluminum watch cases are made with 100% recycled metal and all magnets in Series 7 use 100% recycled rare earth elements.

Jeff Williams: ( 30:42 ) So here’s our 2021 Apple Watch lineup. Series 3 remains at the great entry price of $199. Apple Watch SE starts at $279, and Apple Watch Series 7 starts at $399. Series 7 will be available later this fall and we can’t wait for you to try it. Here’s another look at some of the amazing capabilities of Apple Watch Series 7.

Speaker 19: ( 31:12 ) To live is to ask the big questions, like, why are we here? What is our purpose? And whoa, how fast was that serve? Ninety-eight miles per hour. Nice. But I was thinking about… Wow, I’m sorry. Hi there. How far was that drive? 250 yards!

Speaker 19: ( 31:33 ) Okay, getting back to my point. I mean, haven’t you ever wondered-

Speaker 20: ( 31:40 ) How far have I gone?

Siri: ( 31:40 ) Five miles. Average speed 12.4 miles per hour.

Speaker 19: ( 31:40 ) This is how far are you’ve gone, but I was actually thinking… Wait, are you taking an ECG here? And you’re taking one here? Are you taking an ECG next to a pinata? Heads up!

Speaker 19: ( 31:54 ) Oh, hi. We’re surfing. Wow. That’s just, that’s just impressive. Wait, how many waves you get? Fifteen waves?

Speaker 19: ( 32:03 ) Oh, good morning. How’d you sleep? Why are you checking your blood oxygen level? Oh, that’s why.

Speaker 19: ( 32:13 ) Okay, let’s get back to the big questions like, are the mysteries of the universe out of reach or can we discover the answers through the power of meditation? Oh, come on now! You know you’re levitating, right?

Speaker 19: ( 32:25 ) Sorry, don’t mind me. Anyway, there are questions and it seems like your watch has all the answers, which is cheating.

Jeff Williams: ( 32:34 ) So, that’s Apple Watch Series 7. It has the largest and most advanced display ever, an optimized UI with new keyboard and watch faces, best ever durability, fast charging, new colors, and all the great features of watch OS8. Series 7 is simply our best Apple Watch yet, and there’s no better way to stay connected, active, and healthy. And a great way to stay active and healthy with Apple Watch is with Apple Fitness+. I’ll hand it over to Jay to give you an update.

Jay Blahnik: ( 33:18 ) Apple Fitness+ is the first fitness service designed entirely around Apple Watch, and our users love it. With 10 different workout types from hit to yoga, there’s something for everyone. And with workouts from 5 to 45 minutes, it’s easy to fit one in no matter how busy your schedule is.

Jay Blahnik: ( 33:34 ) There are also modifications in every workout to accommodate all levels. And with over 1200 workouts in 4k Ultra High Definition and new content dropping every single week, you’ll never get bored. The real-time connection with Apple Watch helps make every workout motivating and engaging. You see your heart rate, calories burned, you get timers for the tough intervals and even celebrations when you close your activity rings.

Jay Blahnik: ( 34:01 ) The Fitness+ trainer team has been embraced for their diversity, welcoming approach to fitness, as well as their superb coaching skills. And they always bring the fun to help the time fly by. Time to Walk has inspired people to get moving with an engaging audio experience that lets you walk with some of the world’s most interesting people.

Jay Blahnik: ( 34:21 ) Today, Fitness+ is available in six countries. We’re excited to announce that later this fall Fitness+ will be available in 15 new countries. The workouts will be in English with subtitling in six languages so that more people can experience the health benefits of Apple Fitness+. I’m excited to introduce you to a few of the trainers to tell you about what’s coming next in Fitness+. Over to you Sam.

Sam Sanchez: ( 34:49 ) Body conditioning workouts like strength, core and yoga are among the most popular workouts in Fitness+. Another great body conditioning workout is Pilates. It’s low impact, targets the core and it’s terrific for improving strength and flexibility, and we are really excited to be bringing Pilates to Fitness+. Users will find new Pilates workouts each week with modifications for those just starting out, as well as options for those who are more advanced. We can’t wait for you to try it. Next, let’s go to Jessica.

Jessica Skye: ( 35:23 ) We want Fitness+ to be a service that motivates you to stay healthy, strong and fit as well as a place where you can improve your overall wellbeing. To make it easy for you to practice mindfulness every day, we’re excited to be bringing guided meditation to Fitness+. Each week, new guided meditations will be available and Fitness+. You can select from themes such as calm, gratitude, and kindness and meditate alongside your favorite trainer in an immersive video experience. In the new Mindfulness app on Apple Watch, the same meditations will be uploaded each week in audio form. These new guided video and audio experiences make it easy to fit the benefits of meditation into your life. Over to you, Bakari.

Bakari Williams: ( 36:09 ) We love creating new Fitness+ workouts every week. Our newest workout program takes its inspiration from winter sports. Skiing and snowboarding are fantastic exercise and a fun way to hang out with your family and friends. So we’re introducing workouts to get ready for snow season. We designed these workouts with Ted Ligety, two time Olympic gold medalist, five time world champion and father of three. This program contains workouts that will build up your strength, help you stay on the slopes longer and make it your best snow season ever. Now back to Jay.

Jay Blahnik: ( 36:51 ) For many people, fitness is more fun when it’s a shared experience, like taking a class together or working out with a buddy. We wanted to make it easier for you to work out with the people who motivate you, no matter where they are in the world. So we’re excited to introduce Fitness+ Group Workouts, powered by SharePlay. From a group message thread or FaceTime call, navigate to the fitness app and get started. Your metrics are still on your screen and you’ll see when your friends move ahead in the burn bar or close their activity rings.

Jay Blahnik: ( 37:20 ) Fitness+ Group Workouts is available on iPhone, iPad and an Apple TV through AirPlay, with support for up to 32 people at the same time. Those are the latest updates in Fitness+. Pilates to help you get stronger, Guided Meditation to make it easy to practice mindfulness, a new workout program to get you ready for snow season and so much more.

Jay Blahnik: ( 37:43 ) All of these new features we’ll be launching later this month, and Group Workouts and our 15 new countries will launch later this fall. New Fitness+ subscribers will receive a one month free trial and three months free with the purchase of a new Apple Watch. And Fitness+ is also bundled with an AppleOne premier subscription. Here’s a look at how Fitness+ is inviting everyone to the party.

Speaker 21: ( 38:13 ) Welcome to the club.

Speaker 22: ( 38:15 ) What’s going on, and welcome to your 10 minute hit-

Speaker 21: ( 38:18 ) Hours of operation…

Speaker 23: ( 38:19 ) Let’s go ahead, get your arms up-

Speaker 21: ( 38:20 ) … all day…

Speaker 24: ( 38:21 ) All right. So now push up.

Speaker 21: ( 38:22 ) … all night.

Speaker 25: ( 38:22 ) Can’t sleep.

Speaker 21: ( 38:24 ) Whenever you need to feel good.

Speaker 26: ( 38:25 ) Punch! Punch! Punch! Yes!

Speaker 27: ( 38:26 ) Punch! Punch! Punch!

Speaker 21: ( 38:27 ) The club has no dress code.

Speaker 28: ( 38:29 ) You’ve got this.

Speaker 21: ( 38:29 ) No rules of decorum. Pets are aloud.

Speaker 29: ( 38:33 ) Now we’re at squats, jumping up a storm. Come on!

Speaker 30: ( 38:34 ) Making space.

Speaker 21: ( 38:36 ) We have yoga, Pilates, hit, dance…

Speaker 31: ( 38:41 ) Breathe naturally.

Speaker 21: ( 38:42 ) … meditation.

Speaker 32: ( 38:43 ) Ah. Cold, cold, cold.

Speaker 21: ( 38:46 ) The locker rooms are unisex. The club has trainings. Kim.

Speaker 33: ( 38:50 ) Kim here, in the Fitness+ studio.

Speaker 21: ( 38:52 ) Amir.

Amir: ( 38:52 ) Do the last one!

Speaker 21: ( 38:54 ) Jonelle. Josh. Patina, Jamie Ray.

Speaker 27: ( 38:56 ) Yes Jamie Ray!

Speaker 21: ( 38:57 ) Dolly.

Dolly Parton: ( 38:57 ) Hopefully, with us walking together, we’ll feel a little more freedom.

Speaker 21: ( 39:01 ) You don’t have to show your card at the door. There is no door to the club. There is no ceiling. There are walls.

Amir: ( 39:13 ) Three more to go!

Speaker 21: ( 39:13 ) But we break through those.

Speaker 35: ( 39:13 ) Come on, two more.

Speaker 34: ( 39:13 ) Go faster! Go deeper! Go higher! This is it!

Speaker 21: ( 39:16 ) We have music. Drake, Dua Lipa, Nicki, Billie, Keith Urban, Bad Bunny.

Speaker 36: ( 39:21 ) Front, back, quick, quick, slow! Right leg on second, now back!

Speaker 34: ( 39:30 ) Whatever moves you, and you, and them. The club is the largest club in the world because the club is the world.

Speaker 37: ( 39:33 ) Come on, faster.

Speaker 34: ( 39:33 ) Keep up sis, we got this.

Speaker 21: ( 39:33 ) And if you have 10 minutes…

Speaker 38: ( 39:40 ) Come on, come on!

Speaker 21: ( 39:41 ) … twenty…

Jay Blahnik: ( 39:42 ) [inaudible 00:39:42].

Speaker 21: ( 39:42 ) … thirty?

Speaker 38: ( 39:45 ) Yeah!

Speaker 21: ( 39:45 ) If you’re wearing one of these? Let’s go.

Speaker 39: ( 39:49 ) Thank you, stay active, close your rings, see you next time.

Jay Blahnik: ( 39:54 ) And that’s Fitness+. Back to Tim.

Tim Cook: ( 40:07 ) With Apple Watch Series 7, the most advanced SmartWatch ever, and the incredible new content and features in Apple Fitness+, we can’t wait to see the impact they’re sure to have on our users’ lives.

Tim Cook: ( 40:20 ) Now let’s talk about iPhone. iPhone has forever changed the world. Every single day people rely on iPhone, from their most demanding tasks to capturing the moments of their lives, streaming their favorite TV shows, playing their favorite games, staying up to date with the news of the world and connecting with friends and loved ones.

Tim Cook: ( 40:42 ) This is what drives us to create the best iPhone possible. To create an experience unlike any other, with legendary ease of use, beautiful and durable designs with water resistance and great battery life, with industry leading performance and the world’s most advanced camera systems, and with privacy built in. People love iPhone, and we keep making iPhone better, more powerful, more capable, and even more fun to use. Today, we are thrilled to introduce our next generation of iPhone. Here it is.

Tim Cook: ( 41:54 ) [inaudible 00:41:54]

Tim Cook: ( 41:55 ) This is iPhone 13. To tell you more, here’s Kianne.

Cayenne: ( 42:24 ) Let’s take a closer look at, iPhone 13, starting with design. It has the sleek, flat edge design that people love. It’s also incredibly durable with our exclusive ceramic shield front, tougher than any smartphone glass, and has industry leading IP 68 water resistance. iPhone 13 has a new look for the advanced dual camera system, with the lenses arranged diagonally. The aerospace grade aluminum frame is beautifully formed and really shows off five new colors, an all new pink, blue, midnight, starlight, and (PRODUCT) RED. On the front the true depth camera system has been re-engineered to provide more display area. Everything inside, including face ID, the most secure facial authentication in a smartphone, fits into a space that’s 20% smaller. iPhone 13 is designed with the environment in mind, using many recycled materials. For example, these antenna lines use up-cycled plastic water bottles, an industry first.

Cayenne: ( 43:36 ) Under the hood, iPhone 13 has been completely rearchitected to make room for new technologies and a bigger battery. This beautiful design is the same across two sizes, iPhone 13 and iPhone 13 mini. Both feature a more advanced super retina XDR display. It’s 28% brighter, up to 800 nits. Brilliant for viewing, even when you’re outside. For HDR content, like photos and videos, the peak brightness is higher at 1200 nits. And you can enjoy the pixel precision brightness for longer, thanks to the displays, improved power efficiency. You’ll see true blacks in games, photos, and videos with the incredible contrast ratio of our OLED display. This new brighter super retina XDR display delivers an immersive viewing experience with support for Dolby Vision HDR 10 and HLG. Now let’s talk about the chip that powers iPhone 13 and iPhone 13 mini. Frankly, the competition is still playing catch up to our chips, not just from last year, but even from two years ago. And today we’re extending our lead with A15 Bionic. Here’s Hope to tell you all about it.

Hope: ( 45:08 ) Our silicon is the engine of iPhone. With A15 Bionic, we have innovations across the entire system to deliver more performance and power efficiency. At its foundation, A15 uses five nanometer technology, which enables us to include nearly 15 billion transistors. You’ll absolutely fly through demanding workloads smoothly and efficiently, thanks to a powerful new six core CPU with two high performance. And four high efficiency cores. We’ve increased the performance of our CPU’s dedicated machine learning accelerators, that power experiences such as advanced text-to-speech in Siri and on-device processing of directions in maps. It’s the fastest CPU in any smartphone, up to 50% faster than the leading competition. For graphics intensive tasks like advanced games, A15 Bionic features our latest 4-core GPU, enabling more eye-catching visuals and lighting effects. It delivers up to 30% faster graphics versus the leading competition. And we continue to push the limits of machine learning with the new 16-core Neural Engine that is perfect for ML tasks.

Hope: ( 46:24 ) It’s capable of an astounding 15.8 trillion operations per second. We designed our Neural Engine together with our camera hardware and software teams. This unique vision and integration brings to life leading capabilities in video and image processing. This means faster ML computations for experiences like live LiveText with iOS 15, point your camera at texts on the go and instantly take action like buying tickets or getting directions. The ML advancements across our entire chip will empower developers to do even more in their apps, like swing vision, which can smoothly run powerful core ML and AR models on A15 Bionic, for real-time shop tracking, video analysis, and remote coaching. PeakVisor helps you navigate the outdoors to identify mountains and explore detail rich 3D maps while hiking. And Seek uses a machine learning model trained by over 20 million photos, to instantly identify plants and animals around you and all the processing is done on device. A15 is a powerhouse. In addition to core performance improvements, there’s a new display engine, new video encoder and decoder, and twice the system cache. There’s nothing in the world like this chip. Back to Cayenne.

Cayenne: ( 47:54 ) A15 Bionic also powers the amazing camera system on iPhone 13. It combines our powerful cameras, next generation image signal processor and computational photography to create our most advanced dual camera system. The all new wide camera lets you take stunning shots in any situation. Like this photo full of color and texture. It gathers 47% more light for less noise and brighter results in your photos and videos. This is enabled by larger 1.7 micron pixels that capture more light and a wide f/1.6 aperture. It’s the biggest sensor we’ve ever put in our dual camera system. iPhone 12 Pro Max introduced an amazing advanced technology, sensor-shift optical image stabilization, and incredibly we are bringing this to iPhone 13 and iPhone 13 mini. Here’s a light photo from the new wide camera with censorship OIS. The larger sensor captures nearly 50% more light, hard to believe this photo was taken in a dark room with just a little light coming through a window.

Cayenne: ( 49:09 ) Night mode shots are even more impressive. Capture times are shorter too, for sharper images of your subjects and fine details. We’ve also custom designed a new Ultra Wide camera that will reveal more of the dark areas with less noise. Like you see here in the walls and ceilings. Capturing fun creative perspectives is easy with the Ultra Wide and now it’s even better on iPhone 13. Now let’s switch to video, iPhone already has the highest quality video in a smartphone. And iPhone 13 brings a brand new feature, Cinematic mode. Now over to Johnny to tell you more.

Johnny: ( 49:51 ) Filmmakers have used focus changes to tell engaging stories for decades. It’s a technique called rack focus, that requires skill planning and creative vision. You’ve seen rack focus used in all your favorite films. It brings a whole new dimension to storytelling. Well we’re bringing this capability to iPhone, in a simple and intuitive way, so you can capture cinema style moments even if you aren’t a professional filmmaker. And guess what the movie clip you just saw was shot on iPhone and we’d love to show you more.

Johnny: ( 51:44 ) (movie playing). It’s remarkable and so easy to use. Just start recording and cinematic mode will hold focus on the subject, even when they’re moving. Focus transitions happen automatically in real time, like from one subject to another. Cinematic mode anticipates when a subject is about to enter the frame and intelligently racks focus to them when they do. And when a subject gazes away from the camera, iPhone itself changes focus and then back, to create these automatic focus changes. We extensively studied the art of cinematography and the creative choices directors of photography make to guide the viewer’s attention. We combine these learnings with computational algorithms so you can effortlessly create cinema great videos. For more creative control, you can tap to shift focus at any time, tap again to lock and track focus on the subject. Cinematic mode shoots in Dolby Vision HDR. This is enabled by your Apple custom sensor and the incredible power of A15 Bionic, which grades each frame in Dolby Vision live while you are recording. And that’s cinematic mode. Now back to Cayenne.

Cayenne: ( 53:03 ) iPhone 13 and iPhone 13 mini have advanced new camera systems with sensor-shift OIS, fantastic low-light performance, and cinematic mode also on the front true depth camera. Next let’s turn to 5G. Millions and millions of iPhone users are already experiencing 5G every day for super fast downloads and uploads, lower latency, and new experiences on the go. And on iPhone 13, we’ve innovated further on custom design antennaes and radio components that let us add more bands, so iPhone 13 works on 5G with the latest speeds and in more places. The world is moving quickly to 5G. We’re collaborating with more carrier partners for the best call quality, performance, coverage, and battery life. By the end of the year, we will double 5G support to over 200 carriers in 60 countries and regions. That means you can benefit from 5G in more places than ever to binge watch your favorite shows together using SharePlay on Apple TV + and even more streaming partners for video and music.

Cayenne: ( 54:19 ) You can be ultra competitive in multiplayer games, share surprise greetings from a celebrity in high rez over Cameo, or take the sound at any live event to a whole new level with mixed halo. 5G is taking over and iPhone 13 is ready with the best 5G experience.

Cayenne: ( 54:40 ) Now let’s talk about battery life, which is really important to our users. iPhone 13 has a faster chip, faster 5G speeds, a brighter OLED display, and the most advanced dual camera system ever in an iPhone. And with all these new capabilities, the iPhone 13 lineup has better battery life. On iPhone 13 mini most users will experience an hour and a half longer in their day than with iPhone 12 mini. And on iPhone 13 two and a half hours longer than iPhone 12 for incredible all day battery life. This amazing battery life is delivered by A15 Bionic, more power efficient components, a bigger battery, and power optimizations from our deep hardware and software integration, like smart data mode, which intelligently conserves battery life by automatically shifting your iPhone to LTE when 5G speeds aren’t needed.

Cayenne: ( 55:42 ) We also look at every opportunity to improve privacy. With iPhone and iOS privacy is built in from the beginning. With iOS 15, Siri uses on device speech recognition, meaning your Siri audio requests do not leave your iPhone by default. Intelligent tracking prevention, now prevents trackers from profiling you using your IP address and mail privacy protection hides your IP address and prevents senders from learning about your mail activity. Another huge benefit of owning an iPhone is the vast ecosystem that extends what iPhone can do. That includes MagSafe, which we introduced last fall and has been a hit. From multi chargers and swiveling charger stands, to cases, wallets, tripods, and car mounts, along with our own accessories for charging, like the MagSafe battery pack. For iPhone 13, we have leather, silicone, and clear cases in stunning new colors and engineered to work perfectly with MagSafe.

Cayenne: ( 56:48 ) We also have a new MagSafe leather wallet that supports Find My. You can now be notified of the last known location where your wallet was separated from your iPhone. iPhone 13 is loaded with new technologies, including cinematic mode, A15 Bionic that’s faster than the competition, our most advanced dual camera system with sensor-shift OIS, longer battery life, 5G, and so much more.

Cayenne: ( 57:19 ) With all this iPhone 13 still starts at just $699. We also have some fantastic offers from Apple and our partners, including up to $700 off in the US when you trade in a qualifying iPhone. And we’re increasing the starting capacity to 128 gigabytes for double the storage and adding a new 512 gigabyte option. iPhone 13 is impressively powerful. Let’s see it in action.

Cayenne: ( 59:28 ) (video playing) Now back to Tim.

Tim: ( 59:47 ) We are so excited for iPhone 13, with all of its power and capability, we can’t wait to see what our customers will do with it. And we’re not done yet. Our pro lineup pushes the limits with our most advanced technologies for our users who want the very best iPhone, best in class performance, best in class camera experience, great durability, larger displays, an incredible design. This year, we build on that in a major way. Let’s take a look at our most Pro iPhone ever.

Tim: ( 01:00:31 ) ( video playing) This is iPhone 13 Pro. To tell you more here’s Jaws.

Jaws: ( 01:01:33 ) iPhone 13 Pro features out most pro design. With exceptional materials, like these surgical grade stainless steel bands. Each band goes through a physical vapor deposition process to create an Apple custom finish that is so elegant yet incredibly resistant to abrasion and corrosion. iPhone 13 Pro comes in four striking finishes. A rich deep graphite, gorgeous gold, beautiful silver, and this all new Sierra blue. The Sierra blue required an entirely new process using multiple layers of nanometer scale metallic ceramics applied across the surface for a stunning and very durable finish.

Jaws: ( 01:02:13 ) iPhone 13 Pro has a newly designed front, with a true depth camera system that’s 20% smaller. On the back you’ll see our incredible new camera system with beautiful stainless steel trim that perfectly surrounds the sapphire crystal lenses of each of our three new cameras. And a beautiful textured matte glass that feels great and shows off the stunning color. On the front it has our incredible ceramic shield that is tougher than any smartphone glass. It also has industry leading IP 68 water resistance. On the inside, it’s been completely redesigned to support our latest pro technologies, including the all new camera system, incredible new display and a bigger battery. iPhone 13 Pro also supports MagSafe and the ever expanding ecosystem of really cool new accessories.

Jaws: ( 01:03:02 ) … Ever expanding ecosystem of really cool new accessories. And it’s joined by the larger iPhone 13 Pro Max.

Jaws: ( 01:03:07 ) Now, let’s talk about performance and the powerful, new, A15 Bionic. As you heard from Hope, A15 Bionic features a CPU with two new high-performance cores, and four new high efficiency cores, and a faster neural engine, as well as our new ISP, which provides improved noise reduction, and tone mapping.

Jaws: ( 01:03:27 ) And for these Pro models, A15 Bionic includes our most powerful graphics ever, with a new five core GPU. It provides up to 50% faster graphics performance than the leading competition. In fact, iPhone 13 Pro has the fastest graphics performance in any smartphone ever. Great for high performance gaming, and our most powerful camera features, like apple ProRaw, and 4k Dolby Vision video. And the A15 Bionic chips, new five core GPU, and custom display engine, combine with an amazing new display, and takes the iPhone experience even further.

Jaws: ( 01:04:04 ) This year, we’re proud to introduce an entirely new, Super Retina XDR display. With a new, more efficient Owlet panel, the display now supports up to a thousand nits peak outdoor brightness. That’s 25% higher than last year. And for the first time, we’re bringing ProMotion to iPhone. With our latest technology, this ProMotion display can refresh from as low as 10 Hertz, to as high as 120 Hertz. ProMotion is designed to respond dynamically, and match your content. The advanced custom architecture produces fast frame rates when you need them, and preserves battery life when you don’t.

Jaws: ( 01:04:41 ) We also optimized iOS to take full advantage of this. For example, when swiping between apps, or scrolling, the system adapts the frame rates to precisely match the speed of the user’s finger. The result is an incredibly responsive experience, that is fast and fluid. Of course, ProMotion is also great for apps, providing more responsive inputs, smoother graphics, and more precise gameplay. We brought in a few developers to see what they could do with it, and the results were amazing.

Joe Lee: ( 01:05:10 ) All right, let’s go. I work on a title called Mobile Feature Revolution.

Kyle Webster: ( 01:05:15 ) I am the Senior Design Evangelist for Adobe. I work on Adobe Fresco.

Tommy Krul: ( 01:05:21 ) And I am the founder, and CTO, of Super Evil Megacorp. Catalyst Black is really a rich and detailed world, and ProMotion’s adaptive frame rate is really unique. Because of the 120 frames per second, you can get perfect response time. It’s about the refresh rate. It’s about the controls. It’s almost like your fingers are glued to the screen.

Kyle Webster: ( 01:05:39 ) A device like this changes the game for artists everywhere. With ProMotion, it means that I’m actually seeing the pixels move in real time. There’s absolutely no lag.

Joe Lee: ( 01:05:50 ) Super Retina XDR display allows the gamers to see further into the distance, and catch more details in surroundings. So, we have all these great characters. They need to look better than real.

Tommy Krul: ( 01:06:02 ) The iPhone 13 Pro has one of the most powerful mobile GPUs ever created. And with that, we can really bring all these graphics features to a mobile device.

Joe Lee: ( 01:06:10 ) I like that part.

Tommy Krul: ( 01:06:11 ) The incredible combination of A15 Bionic, ProMotion, and 5G, makes the iPhone 13 Pro the most powerful smartphone in the world, or any world for that matter.

Joe Lee: ( 01:06:19 ) The A15 Bionic, ProMotion, 5G [foreign language 01:06:23].

Jaws: ( 01:06:27 ) The new Super Retina XDR display, with ProMotion, comes in two great sizes, 6.1 inch and 6.7 inch. And the custom design Owlet panels work across different lighting conditions, and content types, maintaining incredible color accuracy, and contrast.

Jaws: ( 01:06:42 ) Now, let’s talk about the all new iPhone 13 Pro Camera System. This is our biggest camera advancement ever. To tell you more about it, here’s Louis.

Louis Dudley: ( 01:07:04 ) iPhone 13 Pro, and iPhone 13 Pro Max introduce an all new camera system, starting with the new 77 millimeter telephoto camera, with 3X optical zoom, a new ultra wide camera, with auto-focus, and a larger F 1.8 aperture, with a 92% improvement in low light. And a new wide camera that has a larger F 1.5 aperture, and 1.9 micron pixels, for our largest sensor ever, with up to 2. 2 times improvement in low light.

Louis Dudley: ( 01:07:32 ) So, you’ll get beautiful photos in any situation. The larger sensor of the wide offers more light gathering, for less noise and faster shutter speeds, and even longer brackets when shooting night mode photos with a tripod. The new 77 millimeter telephoto enables beautiful, classic, portraiture photos, and 3X optical zoom, for photos and videos, for a total 6X optical zoom range on iPhone 13 Pro.

Louis Dudley: ( 01:07:58 ) With the new ultra wide, low-light photos are brighter and sharper, with more details, like you see in her dress, or on the couch. The ultra wide camera also enables something entirely new on iPhone, Macro photography.

Louis Dudley: ( 01:08:11 ) Macro photography typically uses a special lens that can focus at close distances. The new ultra wide lens design and auto-focus system enable incredibly sharp focus, and can magnify subjects with a minimum distance of two centimeters. So, you can get detailed close-ups, like of this beautiful red daisy, the cells in this leaf, or the water droplets on this mushroom. And for the first time, all of the cameras, including the telephoto, have night mode, which is made possible by advanced computational photography. With high integration between hardware and software, our cameras can do even more. To tell you all about it, here’s Rebecca.

Rebecca Puols: ( 01:08:54 ) When tuning the iPhone Camera System, we shoot review thousands of photos. Analyzing all of those photos allows us to deliver features like smart HDR4, which automatically brings improved color, contrast, and lighting, for each subject in a group photo, including for challenging shots like this. Our software and ISP adjust for different lighting, and we’ve made improvements for skin tones, so everyone looks even better.

Rebecca Puols: ( 01:09:19 ) We’re also introducing a way to personalize your iPhone Camera with Photographic Styles. This is a feature that pro photographers are going to love. Photographic Styles bring your individual preferences right into our advanced image pipeline, applying local edits, like a photo editor would, but in real time, as we run through the photo. That means, we get all the benefits of our multi frame, image processing pipeline, with the ability to customize it, in a way you can never achieve with a simple filter.

Rebecca Puols: ( 01:09:49 ) Select from one of our four default styles before you shoot. For example, Rich Contrast for a bolder look, or Vibrant for a punchier look. Each uses our deep semantic understanding to intelligently apply the right amount of adjustments to different parts of the photo, while preserving skin tones. You can also customize the styles further, with Tone and Warmth, which combine multiple attributes for a look that’s all your own.

Rebecca Puols: ( 01:10:16 ) Styles works across scenes and subject types. You don’t need to set it every time, so you can define your style, and use it across your photos. And that’s Photographic Styles, coming into iPhone 13 Pro, and we’re excited to bring it to iPhone 13 as well. Now, back to Jaws.

Jaws: ( 01:10:35 ) The all new Pro Camera System, combined with the power of computational photography, will allow users to capture beautiful images better than ever before. The new iPhone 13 Pro Camera System also provides our most advanced video features. The all new camera system, along with Dolby Vision HDR recording, produces incredible pro level video. So, we asked two time Academy Award winning director, Kathryn Bigelow, and Oscar nominated cinematographer, Greg Frazier, to show us what they can do with the power of iPhone 13 Pro.

Kathryn Bigelow: ( 01:11:08 ) Look up.

Speaker 40: ( 01:11:09 ) Light please.

Kathryn Bigelow: ( 01:11:29 ) It’s a completely integrated process now. The iPhone doesn’t require any ancillary pieces of equipment. Like it become still, and she turns slowly. It’s the dawning realization. I thought it was a good challenge. You know, these are all genres I love, and it’s so great to kind of parachute in, do a deep dive with the iPhone. And with so much accessibility, I think all pretension tends to disappear. And so, it makes the set, and the filming process, much less apprehensive.

Greg Frazier: ( 01:12:12 ) There was no limitations to what I could do with this particular camera. Whereas normally, everybody gets so precious about a camera… And lens looks so expensive, or it’s so fragile. One of the things that the iPhone couldn’t do up until now, was to create an idea of depth from a lens. With Cinematic mode, what’s exciting is, we can actually choose focus later. To me, that’s really bringing it up to the professional film cameras.

Greg Frazier: ( 01:12:50 ) We can actually go ahead and make these stories, and make these films, using the tools on this iPhone. I believe that with the advent, and with the addition of Cinematic mode, we’re going to very soon see filmmakers make films in a different way, which is exciting.

Kathryn Bigelow: ( 01:13:08 ) It might even verse a brand new genre.

Greg Frazier: ( 01:13:11 ) I have no doubt it will, just given the size, and given the ability to move this camera.

Kathryn Bigelow: ( 01:13:15 ) Exactly.

Greg Frazier: ( 01:13:16 ) It will change the language of cinema…

Kathryn Bigelow: ( 01:13:18 ) … Of cinema…

Greg Frazier: ( 01:13:18 ) … In a very positive way.

Speaker 40: ( 01:13:46 ) Cutting.

Jaws: ( 01:13:50 ) Everything you just saw, including the behind the scenes’ footage, was shot on iPhone 13 Pro. With major updates across the wide, ultra wide, and telephoto cameras, it’s an incredible device for filmmaking. The new ultra wide camera enables amazing macro slow-mo videos, thanks to the new lens design. And the new 3X telephoto allows you to zoom even closer to the action, and offers a great new focal length for video.

Jaws: ( 01:14:16 ) This is really awesome when using our all new Cinematic mode, which uses machine learning and disparity, to create a depth map that’s built into the video. So, you can change the depth effect, including the level of BOCA, and where the focus is applied, even after the capture. This is another iPhone first, as iPhone 13, and iPhone 13 Pro, are the only smartphones that can do this.

Jaws: ( 01:14:40 ) We also have another Pro video feature coming later this year, and that’s ProRes video. ProRes offers exceptionally high color fidelity, and more efficient encoding, for use in pro video editing apps, like Final Cut Pro. That’s why it’s widely used by video editors as the final delivery format for commercials, feature films, and broadcast. A15 Bionic adds hardware acceleration for ProRes, and in combination with our advanced video encoders and decoders, as well as our faster file system, and flash storage pipeline, you can now record up to 4k at 30 frames per second in ProRes, right in the camera app. iPhone 13 Pro is the only smartphone to provide an end to end pro workflow, allowing you to record, and edit, in ProRes, or Dolby Vision. This will transform filmmaking with a device that can simply slip into your pocket.

Jaws: ( 01:15:33 ) Next, let’s talk about battery life. This is our most pro iPhone ever, with our fastest performance, most advanced display, and most powerful camera system ever in an iPhone. Thanks to the efficiency of the A15 Bionic, and iOS15, as well as a larger battery, iPhone 13 Pro delivers incredible, all day battery life. iPhone 13 Pro lasts more than one and a-half hours longer in your day, than iphone 12 Pro. And iPhone 13 Pro Max will last more than two and a-half hours longer than iPhone 12 Pro Max. That means iPhone 13 Pro Max has the longest battery life ever in an iPhone.

Jaws: ( 01:16:12 ) The entire iPhone 13 lineup has been carefully designed to minimize its impact on the environment. We redesigned the packaging to eliminate the outer plastic wrap, saving 600 metric tons of plastic. This brings us closer to our goal of completely removing plastic from all of our packaging. iPhone uses 100% recycled, rare earth elements and magnets, and 100% recycled tin in the solder of the main logic board.

Jaws: ( 01:16:38 ) So, that’s iPhone 13 Pro, with our most advanced technologies, an all new camera system with three new cameras, ProRes video, Cinematic mode, the new Super Retina XDR display with ProMotion, A15 Bionic with five core GPU, 5G, Mag safe, and incredible durability features. These I-phones push the boundaries for what’s possible in a smartphone.

Jaws: ( 01:17:02 ) Even with all this incredible technology, iPhone 13 Pro still starts at $999, and iphone 13 Pro Max still starts at $1099. We also have amazing offers from apple, and our partners, including up to $1000 off a new s, when you trade in a qualifying iPhone.

Jaws: ( 01:17:20 ) And this year, we’re introducing a new 1 terabyte storage option. This is a great addition for our pro iPhone users. The 1 terabyte joins our 128, 256, and 512 gigabytes storage options. You can pre-order all four new models of iPhone 13 family this Friday, September 17th. And they will all be available on September 24th. So, here’s our new iPhone lineup, including iPhone 12, iPhone 11, and iPhone se, starting at just $399. Now, back to Tim.

Tim Cook: ( 01:18:02 ) Thank you, Jaws. And thank you to all of today’s presenters. What a spectacular set of announcements. Our most popular iPad is now powered by the A13 Bionic, with a new 12 megapixel ultra wide front camera with Center Stage. This is a big upgrade. iPad mini gets a completely new, all screen design, with a brilliant liquid retina display, blazing fast performance with the new A15 Bionic chip, new cameras with Center Stage, and all new colors. This is the mightiest iPad mini yet.

Tim Cook: ( 01:18:40 ) The new Apple Watch Series 7 has our largest and most advanced display, optimize UI, new watch faces, and it’s our most durable ever. It’s the best smart watch in the world. An update to Apple Fitness Plus, adding Pilates and Guided Meditation, a new workout to get you ready for snow season, as well as group workouts to help keep you motivated.

Tim Cook: ( 01:19:05 ) And iPhone 13, with fantastic new technologies, including our most advanced dual camera system, with Cinematic mode, A15 Bionic, 5G, brighter Super Retina XDR display, and longer, all day battery life.

Tim Cook: ( 01:19:22 ) iPhone 13 Pro, with our most state-of-the-art technologies, for those who want the most out of their iPhone. With our biggest camera system advancement yet, including Cinematic mode and ProRes video, the Super Retina XDR display with ProMotion, A15 bionic with five core GPU, 5G, and industry leading durability.

Tim Cook: ( 01:19:46 ) These are the best iPhones we’ve ever created. Here at apple, the customer is at the center of everything we do. And we continue to innovate, designing the very best products and services to enrich people’s lives, and to empower them to do great things every day. Thank you for joining us. Stay safe, and take care.

Speaker 41: ( 01:20:17 ) That sound you hear that lingers in your ear, but you can’t forget from sundown to sunset.

Speaker 41: ( 01:20:20 ) It’s on in the air. You hear it everywhere, no matter what you do, it’s going to grab a hold on… grab up on your soul.

Speaker 41: ( 01:20:20 ) Might as well get with it, like a sound you hear that lingers in your ear, and oh.

Speaker 41: ( 01:20:20 ) It’s in the air. It’s everywhere, oh baby.

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Apple's 2024 Event Plans: New Products Coming in 2024

Each year, Apple typically holds three or four events to unveil new products. There's generally a spring event around March or April, the Worldwide Developers Conference in June, a September event focused on the iPhone and Apple Watch, and sometimes, an October event that usually includes Macs and iPads.

February Vision Pro Launch

Apple in February launched the Vision Pro, its first new product of 2024. There was no launch event because it had already been introduced at WWDC last June, but Apple did market it through product videos and a press release. The Vision Pro is priced starting at $3,500, and as of right now, it is limited to the United States.

visionOS, the operating system that runs on the Vision Pro, also came out in February.

As an entirely new product, the Vision Pro has some cutting-edge technology and you can find all the details on the device in our Vision Pro roundup .

Surprise March MacBook Air Launch

In late 2023, there were rumors that Apple would hold a 2024 spring event to unveil new MacBook Air and iPad Pro models, but in late February, we got word that Apple had no plans for an event after all.

On March 4, Apple announced the new 13.6-inch and 15.3-inch MacBook Air models . There are few physical changes compared to the prior-generation MacBook Air models from 2022 and 2023, but both machines adopt the 3-nanometer M3 chip. The M3 is approximately 20 percent faster than the prior-generation M2 chip, and it has improved graphics capabilities such as hardware-accelerated ray tracing.

Other new additions include Wi-Fi 6E, a fingerprint-resistant coating for the Midnight color, and microphone improvements, with details available in our MacBook Air roundup .

May iPad Pro and iPad Air Event

In late April, Apple announced an event to be held on Tuesday, May 7, with rumors pointing to new iPad Pro and iPad Air models plus some updated accessories.

The event saw the introduction of redesigned ultra-thin iPad Pro models in 11-inch and 13-inch sizes, both featuring new "Ultra Retina XDR" OLED display panels that offer enhanced contrast for improved HDR, better colors, and greater power efficiency. The iPad Pro models also include the all-new M4 chip, double the starting storage at 256GB, and a relocated landscape front camera and Face ID module.

Alongside the iPad Pro, Apple also introduced an updated Magic Keyboard with an aluminum shell, function keys and a larger haptic trackpad, plus a new Apple Pencil Pro with squeeze and barrel roll gestures, haptic feedback and Find My support.

The iPad Air also saw a significant update at the event, with the lineup expanding to two sizes for the first time with 11-inch and 13-inch models now available. Both models feature Apple's M2 chip and a relocated landscape FaceTime camera.

Finally, Apple discontinued the ninth-generation iPad and reduced the price of the 10th-generation iPad by $100, with Apple's cheapest iPad now starting at $349.

WWDC in June

The Worldwide Developers Conference in June will see Apple unveiling iOS 18, iPadOS 18, tvOS 18, watchOS 11, macOS 15, HomePod Software 18, and visionOS 2. The updates will officially launch in September, but Apple previews them in June and begins seeding beta versions to testers to give Apple time to incorporate new features and refine them.

With iOS 18, Apple is introducing a new focus on artificial intelligence, specifically large language models that are similar to what's offered by companies like Google, Microsoft, and OpenAI.

Rumors suggest that Apple plans to integrate AI capabilities into a range of apps to give them more advanced functionality. In Apple Music, for example, Apple might add AI-generated playlists, and apps like Keynote and Pages could have AI-generated writing tools or slide creation options.

Siri will be smarter than before and could include deeper integration with the Shortcuts app, letting the personal assistant complete more complex tasks.

September iPhone Event

Apple's September event will include new flagship iPhone models and new Apple Watch models, plus it sometimes also includes updated AirPods. We've outlined some of what we're expecting below.

The standard iPhone 16 models will get the Action button added to the iPhone 15 Pro, alongside a new Capture button that's designed to make it easy to capture videos when the iPhone is held in a horizontal orientation. We're also expecting an upgraded A-series chip that's branded as an A18 chip, plus a rear camera lens setup arranged in a vertical orientation rather than a diagonal orientation.

Aside from the new Capture and Action buttons and the camera tweak, the iPhone 16 models are expected to look identical to the iPhone 15 models. Full details on the iPhone 16 feature set can be found in our iPhone 16 roundup .

iPhone 16 Pro

As with the iPhone 16 models, the iPhone 16 Pro models will look like the prior-generation iPhone 15 Pro models, but we are going to get bigger screen sizes. The iPhone 16 Pro is expected to have a 6.3-inch display, up from 6.1 inches, and the iPhone 16 Pro Max is expected to have a 6.9-inch display, up from 6.7 inches.

The Pro models will feature the Capture button, a faster A-series chip, and an upgraded 48-megapixel Ultra Wide camera, plus the tetraprism 5x Telephoto lens introduced with the iPhone 15 Pro Max will be in both the iPhone 16 Pro Max and the smaller iPhone 16 Pro this time around.

More on what to expect from the iPhone 16 Pro can be found in our iPhone 16 Pro roundup .

Apple Watch X

In 2024, we're expecting the Apple Watch Series 10 or Apple Watch X, which will coincide with the 10th anniversary of the device if you're counting from when it was introduced in 2014 rather than when it launched in 2015.

Rumors suggest that the Apple Watch this year could get a major redesign that will make it thinner, and there is a possibility that it will feature a new magnetic band system for attaching bands. If Apple does swap over to this, there is a chance that existing bands won't be compatible with the new models.

We're also counting on new health features that include blood pressure monitoring for hypertension detection and the ability for the Apple Watch to tell whether someone has sleep apnea using sleep data and breathing information.

Apple is working on a fourth-generation version of the AirPods, which are expected to come out sometime around September 2024. There will be two models, one with the Active Noise Cancellation technology that has been limited to the AirPods Pro.

The AirPods 4 will come in at two different price points, and both models will feature a new design with shorter stems, and a case with USB-C charging and speakers for Find My alerts. Apple is also expected to add hearing aid functionality that will let the AirPods serve as an alternative to a traditional hearing aid.

AirPods Max

Apple will finally refresh the AirPods Max in 2024, but don't expect new features. Apple plans to keep the design and the internals the same, swapping only the Lightning port for a USB-C port. New colors are a possibility, though.

Late 2024/Early 2025 M4 Macs

According to Bloomberg 's Mark Gurman, Apple is planning to begin refreshing the Mac lineup with M4 chips as soon as late 2024. Several Macs are slated to be refreshed in the late 2024 or early 2025 timeframe, but Apple's exact release plans aren't yet clear.

The 24-inch iMac will be updated with the next-generation M4 chip in late 2024. The M4 is expected to feature improved performance to support AI tasks, and rumors suggest that Apple will add an updated Neural Engine with more cores.

MacBook Pro

Apple will refresh the MacBook Pro lineup with the M4-series chips in late 2024. The entry-level 14-inch MacBook Pro will get the M4 chip in late 2024, while the 14-inch and 16-inch models will be refreshed with M4 Pro and M4 Max chips.

The Mac mini will be updated in late 2024. Right now, Apple sells a standard M2 version and an M2 Pro version, and we are expecting that to continue with the M4 lineup. The Mac mini will have M4 and M4 Pro chip options.

2025 M4 Mac Refresh

Several other Macs will be updated with M4-series chips across 2025.

MacBook Air

Apple plans to refresh the 13-inch and 15-inch MacBook Air models sometime in spring 2025, updating them with M4 chips. Design changes are not expected, with the focus to be on the chip refresh. Spring 2025 ranges from March 20 to June 20.

The Mac Studio was updated with M2 Max and M2 Ultra chips in June 2023, and it sounds like Apple might possibly skip M3 chips in the desktop machine. Current rumors suggest the Mac Studio will be updated in mid-2025, and mid-year updates usually happen around WWDC. The Mac Studio will likely get M4 Max and M4 Ultra chips, keeping in line with the current options.

Apple plans to update the Mac Pro sometime in late 2025. It will be equipped with the highest-end version of the M4 chip, which is codenamed "Hidra," and it could be either an "Ultra" or "Extreme" M4 chip. The Mac Pro is also expected to support up to 512GB Unified Memory.

Products With Unknown Release Dates

There are a number of new products in the works that don't yet have specific release dates associated with them. Some of these could come at an October event, or at other times throughout the year.

• Apple TV 4K - A new Apple TV 4K with a faster A16 processor is rumored to be coming in 2024.
• iPad mini 7 - The next iPad mini won't have any design updates, but it could have an upgraded A-series chip and new front and rear cameras.
• Low-cost iPad - Apple is working on an 11th-generation iPad with a faster chip and support for Wi-Fi 6E.
• HomePod with Display - Apple is rumored to be working on a next-generation version of the HomePod that has a touchscreen display at the top. This would look similar to the existing HomePod, but the screen would be able to be interacted with in new ways.
• New Display - There have been multiple rumors of a Pro Display XDR successor, but there's no word on when an update might come.
• Home Hub Device - Rumors suggest Apple is working on a smart home display that would serve as a central hub for controlling smart home products, and it could launch as soon as 2024.

Further in the Future

• iMac Pro - Apple could introduce a larger 32-inch iMac, replacing the previously discontinued 27-inch iMac. Apple's plans and a potential launch date continue to be unclear.
• Foldable iPhone - Apple is allegedly working on a foldable iPhone that might be between 7.5 and 8 inches, with a launch date slated for 2025 at the earliest.
• Foldable iPad/Mac - Before we ever get a foldable iPhone, Apple will introduce some kind of foldable notebook and perhaps a foldable iPad. Current rumors suggest that Apple is working on a 20-inch MacBook that has a foldable display, but it won't come out for at least three years.
• Vision Pro 2 - Apple is working on a new Vision Pro, or multiple new models. Rumors are a little mixed right now, but Apple seems to want a successor for the current model and also a lower-cost version that would be closer in price to the iPhone.

2024 Product Refreshes and Announcements

• February 2024 - Vision Pro
• February 2024 - visionOS
• March 2024 - 13-inch and 15-inch M3 MacBook Air
• May 2024 - iPad Pro
• May 2024 - iPad Air
• May 2024 - Apple Pencil Pro
• May 2024 - iPad Pro Magic Keyboard

2023 Product Refreshes and Announcements

We have a list of all the products that Apple released in 2023, which can be useful for predicting 2024 launch timelines.

• January 2023 - 14 and 16-inch M2 Pro/Max MacBook Pro
• January 2023 - M2 and M2 Pro Mac mini
• January 2023 - HomePod
• June 2023 - 15-inch MacBook Air
• June 2023 - Mac Studio
• June 2023 - Mac Pro
• June 2023 (Announced) - Apple Vision Pro
• June 2023 (Announced) - visionOS
• June 2023 (Announced) - iOS 17
• June 2023 (Announced) - iPadOS 17
• June 2023 (Announced) - macOS Sonoma
• June 2023 (Announced) - tvOS 17
• June 2023 (Announced) - watchOS 10
• September 2023 - iPhone 15
• September 2023 - iPhone 15 Plus
• September 2023 - iPhone 15 Pro
• September 2023 - iPhone 15 Pro Max
• September 2023 - Apple Watch Series 9
• September 2023 - Apple Watch Ultra 2
• September 2023 - AirPods Pro 2 (USB-C Case)
• October 2023 - USB-C Apple Pencil
• October 2023 - 24-inch iMac
• October 2023 - 14-inch MacBook Pro with M3 Pro/Max chips
• October 2023 - 16-inch MacBook Pro with M3 Pro/Max chips

2022 Product Refreshes and Announcements

• March 2022 - 5G iPhone SE
• March 2022 - 5G iPad Air
• March 2022 - Mac Studio
• March 2022 - Studio Display
• June 2022 - iOS 16
• June 2022 - iPadOS 16
• June 2022 - watchOS 9
• June 2022 - tvOS 16
• June 2022 - macOS Ventura
• June 2022 - MacBook Air
• June 2022 - 13-inch MacBook Pro
• September 2022 - iPhone 14 and iPhone 14 Plus
• September 2022 - iPhone 14 Pro and iPhone Pro Max
• September 2022 - AirPods Pro 2
• September 2022 - Apple Watch Ultra
• September 2022 - Apple Watch Series 8
• September 2022 - Apple Watch SE
• October 2022 - 10th-generation iPad
• October 2022 - iPad Pro
• October 2022 - Apple TV 4K

2021 Product Refreshes and Announcements

• April 2021 - M1 iPad Pro
• April 2021 - M1 iMac
• April 2021 - AirTag
• April 2021 - Apple TV 4K
• April 2021 - Podcast subscriptions
• May 2021 - Apple Music Lossless and Spatial Audio with Dolby Atmos
• June 2021 - macOS 12 Monterey (Announced)
• July 2021 - MagSafe Battery Pack
• September 2021 - iPhone 13 models
• September 2021 - iPhone 13 Pro models
• September 2021 - iPad mini 6
• September 2021 - Ninth-generation iPad
• September 2021 - Apple Watch Series 7 (Announced)
• September 2021 - iOS 15
• September 2021 - iPadOS 15
• September 2021 - watchOS 8
• September 2021 - tvOS 15
• October 2021 - AirPods 3
• October 2021 - 14-inch and 16-inch MacBook Pro
• November 2021 - Beats Fit Pro
• November 2021 - New HomePod mini colors

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Bloomberg: Apple finalizing deal with OpenAI to bring ChatGPT features to iOS 18

Apple is finalizing an agreement with OpenAI to bring some of its technology to the iPhone this year, according to a new report from Bloomberg . With this deal, the report explains that Apple will be able to offer “a popular chatbot” powered by ChatGPT as part of its AI-focused features in iOS 18.

While Apple is also still in talks with Google about an AI partnership, tonight’s report says Apple has “closed in on an agreement with OpenAI.”

“An OpenAI accord would let Apple offer a popular chatbot as part of a flurry of new AI features that it’s planning to announce next month,” the report explains. More specific details about how these features and integrations might work remain unclear for now.

From Mark Gurman at Bloomberg :

The two sides have been finalizing terms for a pact to use ChatGPT features in Apple’s iOS 18, the next iPhone operating system, said the people, who asked not to be identified because the situation is private. Apple also has held talks with Alphabet Inc.’s Google about licensing that company’s Gemini chatbot. Those discussions haven’t led to an agreement, but are ongoing.

The report cautions that there’s still “no guarantee” that a deal between Apple and OpenAI “will be announced imminently.”

A report on Thursday emphasized that iOS 18’s AI features will be powered (in part) by Apple data centers with Apple Silicon processors. The majority of iOS 18’s AI features, however, will be powered entirely on-device , allowing Apple to tout privacy and speed benefits.

Apple is slated to announce iOS 18 and its new AI features at WWDC, which kicks off with a special event on June 10.

OpenAI is set to make its own, separate announcement during an event on Monday. The Information has reported that one feature in development at OpenAI is an AI voice assistant to compete with Siri and Google Assistant.

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AI on the iPhone: What to Expect From iOS 18, Siri and More

It sounds like iOS 18 will be all about AI.

Artificial intelligence has played an  important role in  the development of new iPhone features for years. Tools you likely use on a regular basis, such as the camera's Portrait Mode and the ability to copy and paste text from photos, are both examples of AI at work behind the scenes. 

But at Apple's Worldwide Developer Conference , we're expecting to learn about how Apple could take that to the next level by potentially bringing generative AI to the iPhone.

Generative AI, or AI models trained on large volumes of data that create content in response to prompts, has exploded in popularity following the success of ChatGPT . Tech giants such as Microsoft, Google, Samsung and Amazon, among many others, have introduced generative AI into their biggest products over the past year. Apple, however, has been quiet about its plans for generative AI, although CEO Tim Cook teased updates for 2024. 

"But we've got some things that we are incredibly excited about that we'll be talking about later this year," Cook said in response to a question about generative AI on an  earnings call . 

Between Cook's comments , new research papers and the acquisition of AI startups , Apple is clearly on to something. Here's what Apple's AI plans for the iPhone might look like based on reports that have circulated in recent months. 

Read more: Why the iPhone's Home Screen Is in Need of a Shakeup

iOS 18 will likely be full of AI features

Apple's expected iOS 18 update will likely bring a bunch of new AI features, according to reports. 

Apple's next major iPhone operating system, which will probably be called iOS 18 , is expected to introduce a ton of new AI features to the iPhone. It could be the most significant update since the original iPhone in Apple's eyes, according to Bloomberg . 

Craig Federighi, Apple's senior vice president of software engineering, has been tasked with implementing a bunch of new tools into iOS fueled by the company's large language model,  Bloomberg reports . 

New AI features coming to the iPhone could include providing summaries of news stories and notifications, voice memo transcriptions, photo editing tools and improvements to app recommendations and the way events automatically appear on your calendar, according to a more recent Bloomberg report .

The company is planning to deliver a mix of features that are processed on-device and in the cloud, the report says. On-device AI is generally considered to be more secure and private since data doesn't have to leave your device but typically requires more powerful processors. That's why Siri is only capable of  answering health-related questions  on the  Apple Watch Series 9 and  Apple Watch Ultra 2,  which run on the company's newest smartwatch chips.

It's also possible that Apple will wait until September to announce new AI features alongside its next-generation iPhone, expected to be called the iPhone 16. That's what Bernstein analysts Toni Sacconaghi and Daniel Zhu predict, according to a research note reported by the financial news website Seeking Alpha . 

"We expect most AI features to be unveiled with the iPhone in September, as opposed to at WWDC, consistent with other key software features like Dynamic Island, Siri and FaceTime, all of which were introduced at the time of phone launch," the note said, per Seeking Alpha. "We see the timeline for AI features such as a multimodal Siri and an AI wellness coach as less clear."

Samsung and Google have already provided a glimpse into how generative AI is changing smartphones. Both companies offer features that can rewrite text messages in a different tone before hitting the send button and photo editing tools that can refill blank spaces in a photo after moving an object. During its I/O developers conference in May, Google also showcased how its Gemini AI assistant is playing a bigger role in Android phones . It's possible Apple could take a similar approach, although we won't know for sure until iOS 18 arrives. 

Apple may be partnering with OpenAI

Apple may announce a partnership with OpenAI, according to Bloomberg. 

Apple is said to be working with OpenAI to integrate the ChatGPT maker's tech into iOS 18, Bloomberg reported. It's unclear exactly how OpenAI's tech would appear in iOS, but Bloomberg said the deal could result in an AI-powered chatbot arriving on the iPhone. The two companies are reportedly planning to announce the collaboration at WWDC. 

Apple has also held similar talks with Google regarding its Gemini AI system, according to reports from  Bloomberg ,  The New York Times  and  The Wall Street Journal , although Bloomberg's more recent report says those discussions haven't resulted in a partnership. 

Based on those reports, it sounds like Apple is focusing its efforts on new AI models designed to run locally, while seeking a partner for cloud-based AI. That wouldn't come as too much of a surprise; Apple prides itself on creating new features and technologies that take full advantage of how hardware and software work together. It's much easier to do that when you don't have to rely on a third-party for data processing. 

It also wouldn't be the first time Apple has partnered with another company on certain technologies and components. Google already pays Apple billions of dollars to be the default search engine on iPhones, for example, and Qualcomm supplies Apple with 5G modems for the iPhone. 

Read more : Dreaming Big: Our Experts iOS 18 Wish List for Apple's WWDC 2024

A smarter Siri

Siri may get a performance boost. 

Siri seems like a natural area for Apple to apply any AI advancements, and reports from The Information and Bloomberg suggest it may do just that. The Information reported last year that Apple has doubled down on efforts to make Siri better at automating tasks. The report cites the ability to ask Siri to create GIFs from your last five photos and then share it as an example of the types of use cases Apple has in mind. 

We won't know what Apple's plans are until it announces them. But automation features like those mentioned above would feel like a fitting evolution for Siri that builds on its existing Shortcuts functionality. 

An AI App Store

The logo for the iPhone's App Store.

Apple may launch a new AI App Store, according to Ben Reitzes, head of technology research at Melius Research, who spoke with CNBC . 

"In June we should start to see them lay the groundwork for this new app store, for how it's going to work with AI, how you can buy AI apps through the App Store, " he said during the CNBC interview.

Read more: Best iPhone to buy in 2024

There are a lot of unanswered questions, such as whether this supposed AI app store would be for the iPhone, the Mac or all of Apple's products. It's also unclear if Reitzes is referring to a separate App Store entirely, or a new section in the current App Store focused on AI apps. The latter seems more in line with Apple's usual approach. Either way, emphasizing AI in the App Store would be a testament to the technology's importance from Apple's perspective. 

A new chip with more AI processing power

Apple's A17 Pro chip, which powers the iPhone 15 Pro and Pro Max.

Apple's next iPhone processor, presumably called the A18, is expected to offer better AI performance for the iPhone 16 lineup, according to Taiwanese news outlet Economic Daily News and analyst Jeff Pu, as MacRumors reported. AI has been a big area of focus for years, with Apple increasingly expanding the capabilities of the neural engine inside its A-series chips. But given that Apple is expected to develop new AI-powered iPhone features that rely on local processing, it wouldn't be surprising to see more significant upgrades.

Apple isn't usually first to market with new product categories. Instead, it's known for popularizing technologies, as it did with smartphones, smartwatches and tablets. Regardless of Apple's approach, all eyes will be on the company to do the same with AI and generative AI.

Editors' note: CNET used an AI engine to help create several dozen stories, which are labeled accordingly. The note you're reading is attached to articles that deal substantively with the topic of AI but are created entirely by our expert editors and writers. For more, see our  AI policy .

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Exclusive: nokia to supply 5g radio equipment to portugal's meo, sources say.

Nokia is set to win a contract to supply 5G radio equipment to Portuguese telecoms operator MEO, according to an internal Nokia blog post and two sources familiar with the matter.

Apple Plans a Thinner iPhone in 2025

Apple is developing a significantly thinner version of the iPhone that could be released as early as 2025, according to three people with direct knowledge of the project.

The slimmer iPhone could be released concurrently with the iPhone 17, expected in September 2025, according to the three people with direct knowledge and two others familiar with the project. It could be priced higher than the iPhone Pro Max, currently Apple’s most expensive model starting at $1,200, they said.

iPhone home screens may get a total redesign when Apple launches iOS 18. Here's what they might look like.

• iPhone  home screens may look different when iOS 18 arrives.
• The upcoming update could make home screens much more customizable, Bloomberg reported.
• Apple is expected to make more major announcements at WWDC in June. 

The home screen layout of Apple devices has remained largely unchanged since the iPhone debuted in 2007, but an upcoming update could mean an all-new design.

Although many predict that Apple's upcoming Worldwide Developers Conference in June will be heavily focused on artificial intelligence announcements, Bloomberg reported that iOS 18 will also let users customize their home screens.

iPhone uers will be able to change the color of app icons and arrange them however they want instead of in the grid pattern Apple is known for, according to Bloomberg. While some users might sort their apps in folders today, the update could allow them to color code their home screen.

Related stories

Along with a new home screen and AI-powered updates to several iPhone apps, iOS 18 reportedly includes new AI-enabled emojis capabilities.

By pairing generative AI with its iconic emojis, Apple would allow users to create custom specialized emojis on the spot.

The tech giant will be playing catch-up at its upcoming conference following splashy AI announcements from competitors like Google and Microsoft over the past few weeks.

Wedbush Securities managing director Dan Ives called it Apple's "most anticipated event in a decade."

Apple didn't immediately respond to a request for comment from Business Insider, but more is expected to be revealed at WWDC, which kicks off on June 10.

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Ios 18 iphone update will harness ai for crucial new features, report says.

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Apple is about to introduce AI features to the iPhone which will deliver boosts to core applications, offering transcription for Voice Notes, for instance. On a personal note, this is something I’ve been angling for, so I’m looking forward to it.

New transcription features coming to the iPhone 15 and other models soon.

The next iPhone software is due to be unveiled on Monday, June 10 at this year’s World Wide Developers Conference for general release this fall. According to Apple Insider , “Apple has been working on AI-powered summarization and greatly enhanced audio transcription for several of its next-gen operating systems. The new features are expected to enable significant improvements in efficiency for users of its staple Notes, Voice Memos, and other apps.”

Let me tell you, at almost every interview with Apple execs I have made a point of saying it would be great if Apple could introduce a transcription feature for Voice Memos. Transcribing interviews is, by a country mile, the most tedious part of being a journalist.

And there are plenty of other people who also have to transcribe, and also hate it as much as I do: students in lectures, minutes-takers in meetings and so on.

Which is why I often carry a Google Pixel into interviews of Apple and other leading brands, and I get gently teased for it every time.

The Best Beers In Canada According To The Canadian Brewing Awards

Iphone 16 pro max: key new upgrades leaked in latest report, nyt strands 84 hints spangram and answers for sunday may 26th.

The Pixel phones, you see, have easily the best transcription app on any phone, called Recorder. While it’s an Android app, it’s exclusive to the Pixel.

It transcribes in real-time and on-device. While there are some great alternatives—the brilliant Otter: Transcribe Notes is a standout—the simplicity of Reorder is very winning. Samsung has recently introduced a transcription feature and there’s a handsome piece of kit called Plaud Note , which I’ll be reviewing properly soon. But both transcribe the audio after the event, while Recorder turns noise into text as you go, which is the best.

But Recorder could be better still. There are always plenty of mistakes of names, words or punctuation, for a start, which need cleaning up. But it’s still about 385 times better than full-on transcription.

According to the report, “The default Voice Memos application that Apple includes across its device portfolio will be among the first to receive upgraded capabilities. Early versions of the app provide a running transcript of each audio recording, operating similarly to the company's recent Live Voicemail feature. The transcriptions occupy the central area of the application window, replacing the larger graphical representation of recorded audio found in the existing version of the app.”

So, if Apple Insider is right, I cannot wait for iOS 18.

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