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Rebranding Presentation

Efficiently communicate your brand’s new direction with this Rebranding Presentation Template. Provide clarity around the reinvention of your brand and your rebranding strategies.

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About the Rebranding Presentation Template

Rebranding is an essential part of any brand’s evolution as your original positioning loses its impact. It demonstrates a business’ willingness to adapt, modify, and refine its image for the future. 

Use this Rebranding Presentation Template to showcase your brand’s newly revised marketing and operational strategy. Keep your team in the loop with your plan of action for shifting your brand’s identity.

What’s a rebranding presentation?

There comes a point in any brand’s life cycle when a refreshment of tone, vision, and outlook is needed to move forward. Every few years, brands need to reassess their target market , future objectives, and general identity to ensure that they are on track to reach their goals.

Once you’ve developed a rebranding plan, you need a rebranding presentation to communicate these new ideas to your team, stakeholders, and investors.

If your brand simply goes ahead with implementing the new changes without a comprehensive presentation, this could cause confusion within the business and weaken the rebranding’s effects. 

Miro is the perfect presentation maker - the Rebranding Presentation Template will help you prepare a clear, impactful presentation that includes all of the necessary information around your new strategy for a strong brand identity.

What should be in a rebranding presentation?

You want to give your presentation audience a complete, clear, and concise idea of how your brand’s future looks, feels, and sounds. The most important things to include in a rebranding presentation are: 

Visual branding examples – How is your brand’s logo and aesthetic being altered? What can people expect from the visual components of your brand?

Target audience – As brands evolve, so do audiences. What is your brand doing to cater to new waves of clients?

Future goals – What are your brand’s current goals and objectives? How do they differ from the previous ones?

Brand tone and personality – Brand identity is everything. How is yours changing in stance and voice, and why? How will your future audience perceive you?

Core values – Are your core values staying the same, or are they evolving too? Adjusting values and brand philosophies can be a big part of the rebranding strategy.

Regardless of which parts of your brand are being reworked, what’s important is that the changes are all well-researched and based on data. The “why” behind your revisions is just as crucial as the “what.”

Why use a rebranding presentation?

A rebranding presentation is your brand’s way of introducing its new identity to your team and other stakeholders involved in your business’ image.

You need a rebranding presentation to reshape the face of your brand in a way that makes sense to employees, supervisors, and investors. Using a Rebranding Presentation Template also helps your team easily put together an arrangement that is clear and easy for others to understand. 

When it comes to rebranding your business, you can’t just go from A to Z without an explanation. You need to take methodical, data-based steps that align with your long-term goals. 

Presenting a case for your rebranding plans can also put investors’ minds at ease. It shows them that you have a concrete, researched strategy for the future of your brand — from both a consumer and competitor perspective.

How to use the Rebranding Presentation Template

Gather ideas and data.

Before you can assemble your rebranding strategy into a cohesive presentation, you’ll need the raw materials. Visual examples, data on consumer behavior, and future projections will all make your presentation more effective.

Fill in your template

Miro’s Rebranding Presentation Template has the structure you need to pull off a great presentation. Fill in the slides with information about your new target audience and your design plans for your brand’s future. 

Customize your template

This Rebranding Presentation Template isn’t set in stone — you can tweak it as needed. Add or remove slides and easily adjust the structure of the layout. 

Use presentation mode

Miro’s Rebranding Presentation Template includes a presentation mode set up with frames and special features to streamline the presentation process. Once you’re ready to present, simply select this mode and then use the forward and back arrows to seamlessly move through your presentation.

Tips for a great rebranding presentation

To pull off a really impactful rebranding presentation, there are a couple of tricks you’ll need up your sleeve. The first is a strong Rebranding Presentation Template, and the others are as follows: 

Include lots of visuals . Don’t just expect your audience to grasp hard data. Give them lots of visual materials to work with.

Justify your changes . Why do you believe these changes are necessary? Justify them with proof of consumer behavior or current marketing trends.

Distinguish old from new . Everyone loves a good before-and-after. Emphasize the difference between your outdated branding methods and your new ones.

Demonstrate your creative process . Your audience will want to know how you arrived at your conclusions. Give them examples of your data collection methods and how you went about forming an improved identity.

Go into detail . This is not the time to skimp out on facts, examples, or content. Give your audience a thorough impression of your brand’s future on every level. 

How do you present a rebranding?

First, put together a detailed rebranding plan based on research and creative brainstorming. Then, use Miro’s Rebranding Presentation Template to add structure. Organize a date and time to present, and spend time practicing before the actual presentation.

What is involved in rebranding?

Rebranding includes all the plans to shift your brand identity in a fresh new direction based on consumer data. It can involve logo redesign, product redesign, new brand values, or a different target market.

What is the use of rebranding?

Everything needs to adapt in order to survive. Rebranding ensures that your brand maintains an edge over competitors and keeps up with the ever-changing demands of consumers. Plus, it shows dedication to brand evolution and long-term marketing strategies.

Get started with this template right now.

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How to Make A Branded PowerPoint Template?

Adding logos, brand colors, fonts in presentations are an effective way to imprint your brand and its message while communicating. When using an already downloaded PowerPoint template, it’s important to know how to rebrand and make it a branded PowerPoint template. Read more to know about rebranding a presentation.

Delivering an interesting presentation is a skill that can set you apart and take your message to new levels. Engaging presentations are the engines that propel efficient communication and are essential in many facets of professional life.

A well-branded presentation, for instance, can have a huge impact on how your brand is regarded and how its message is received. An organization undergoing a rebranding exercise needs to ensure that all the communication channels follow the new brand guidelines. The same is applicable when a new brand is launched. 

Since, presentations are an important channel when communicating with external stakeholders, it’s important that you should know how to rebrand a PowerPoint template according to your brand. In this blog, we’ll go through a step-by-step guide on how to create a branded PowerPoint template . 

When Do Professionals Need to Rebrand Presentation?

Here are some common instances when professionals opt to rebrand presentations:

• Mergers and Acquisitions: The new firm frequently needs to rebrand its presentations after merging with another business or purchasing another. It entails altering logos, color schemes, and messaging to reflect the new integrated brand identity. Developing a consistent, coherent visual language that accurately depicts the newly established organization is essential.
• Corporate Rebranding: To remain competitive, relevant, and on-trend, businesses periodically rebrand. In such circumstances, the amended brand rules must be adhered to in all marketing collateral, including presentations. This guarantees consistency and helps internal and external audiences understand the new brand identity.
• Modification of the Target Audience : Companies may need to change their product offerings or marketing strategies to appeal to a different market segment or demographic. A software vendor that caters to businesses might decide to concentrate on small businesses; for example, the particular requirements, tastes, and issues of the new audience must be reflected in presentations as a result of this transformation.
• Introduction of a New Product or Service: Professionals routinely give presentations to introduce a new product or service. Both, the features of the offering and the broader brand identity, must be highlighted in these presentations. Consistent branding throughout all marketing materials, especially presentations, helps to increase trust and awareness among potential customers.
• Conference or Trade Show: Professionals may need to rebrand presentations to fit the event’s theme or the audience’s preferences. Enhancing engagement and demonstrating a commitment to satisfying attendance expectations are achieved by adapting the presentation to the event context.

How to Rebrand A Presentation?

Rebranding presentations involve altering/updating many communication and visual elements. To rebrand presentations, you need to keep the following steps in mind:

• Gather all the necessary components
• Use slide master to make edits
• Alter the texts and fonts
• Add a logo for the final look

Let us understand each of these steps in detail.

1. Gather Your Brand Components

You should gather all the materials and template files before beginning to work on it. Think about all the fresh elements your brand makeover will include. These consist of:

• Color palette: Choose every color associated with your company and note down the HEX Code (a six-symbol code), so you can later add it to your PowerPoint template or Google Slides theme .
• Logo: Find your brand’s most recent logo. Ensure you have all the necessary variations and high-quality versions in the right file formats, like PNG or SVG.
• Typography: Pay attention to precise font names and variations that have been authorized (such as regular, bold, and italic). Think about the ones that belong in titles, headers, and body copy.
• Shapes, icons, and drawings: Gather all of your modified graphics, shapes, and icons, and note how you should (or shouldn’t) utilize each one.
• Photography: If your brand uses photography in its visual style, you can hunt for examples that fit that style to include.

BONUS TIP: Create a “Branding Assets” folder on your computer or cloud storage platform after collecting your brand’s components to keep everything in order. Once you have gathered all the components, you need to add those elements in Slide Master to make edits. 

2. Use Slide Master To Make Edits

To rebrand your presentation, collect all the new branding assets. Open the template you wish to edit in PowerPoint. Now use the shortcut “Slide Master” instead of making the adjustments manually. Open your presentation template and follow the easy steps below:

• Go to View.
• Locate the section titled “Master Views” and choose “Slide Master”.
• Your presentation will be visible, and a new slide will initially emerge. It’s called the “Master Slide.”  
• You can make all your modifications more quickly and easily because they will be propagated to other slide layouts (except for a few, like the slide cover).

3. Alter the Fonts And Texts in Your Template on the Slide Master

You can make your final edits in the “Master Slide”. Follow the steps below to edit the font:

• Once the Slide Master has been opened, choose the “Master Slide”.
• In the Background section, click “Fonts”.
• From the dropdown menu, choose “Customize Fonts”.
• You can now choose the typefaces for the headings and body you have decided for your rebrand presentation. Give them a name and click the “Save” button to save your selections.
• You have to choose “Close Master View” from the “Close” section to see your changes.

Follow the steps below to make changes in the color of your template’s font/text:

• Select the text whose color you wish to change.
• Left-click and choose the dropdown symbol from the font color options.
• Select more colors, and you will see the “HEX option”.
• Enter the HEX color code you wish to see on the text.
• Finally, to view your changes, click on “Close Master View”.

Follow these steps to alter the color theme of your template on Slide Master:

• In the Background section, select “Colors”. From the dropdown menu, choose “Customize Colors”.
• You can now choose a color for each presentation component. Choose the element whose color you want to alter, then select “More Colors” by clicking the dropdown.
• Select the “Custom” tab.
• Type the HEX color code you previously stored where it reads “HEX”.
• Repeat steps 2 through 4 to modify the color of each piece.
• Give your combination a name and click the “Save” button to save your selections.
• To view your changes, click “Close Master View” at the end.

4. Add Your Company Logo to Slide Master

After changing the necessary colors and fonts of your template, you can add a logo to enhance your presentation. Follow the steps below for the same:

• To add your company’s logo to the main slide, select the logo. 
• You can do it by selecting the “Insert” menu and selecting “Image” from the dropdown menu.
• A dialog box will allow you to browse your computer or cloud storage to select your company’s logo file. Locate and select your logo file, then click “Insert” or “Open.”
• Put your logo in the desired location on each slide.
• Make necessary size adjustments.
• To display your logo on every slide in your presentation, click “Close Master View”.

Matching your presentations to your changing brand identity, target audience, or messaging objectives is vital but also time-consuming. It must have consistency, and rebranding your presentations should positively impact client communication.

When developing presentations that effectively communicate your message and perfectly match your business identity, you can get help from presentation service providers, including SlideUpLift. Having talented designers and business consultants who are masters at making presentations will make the rebranding presentation work 10x easier.

Whether you want to make a new template or a whole presentation that matches your brand or a particular design subject, leaving an unforgettable mark is essential. Presentation service providers like SlideUpLift bring a unique blend of specialized expertise and cost-effective solutions to the table. You can take advantage of a fresh perspective and take your presentations to a whole new level of excellence. Try our custom-slides service or get in touch to know more about our presentation design services .

Do I need help from a professional to rebrand presentations?

Rebranding presentations can be done alone; however, working with a professional presentation design service provider can bring expertise, creativity, and efficiency to the process, ultimately helping you make a stronger impact with your presentations and saving time.

How to make a branded PowerPoint template?

The essential steps in rebranding a presentation are choosing an appropriate template, personalizing the colors and fonts, changing the logo and visuals, editing the content to align with the new theme, and ensuring visual coherence throughout.

How much time, on average, does it take to rebrand presentations?

The time needed for presentation rebranding depends on the complexity of your presentation and particular needs. 

How can SlideUpLift help me with presentation rebranding?

It’s simple to modify your presentations to reflect your business identity with SlideUpLift’s vast range of templates and professional presentation design services . You can try us out with our custom-slides service. In case you want to know more about rebranding your presentation, you can schedule a call with us.

Are there specific industries or sectors where presentation rebranding is crucial?

Presentation rebranding is important in various industries, but it can be essential in those that place a high value on branding, aesthetics, and successful communication, like marketing, sales, finance, and education.

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How to rebrand your PowerPoint template: a step-by-step guide

• Branding and design , How to guides

For finance and professional services firms in particular, PowerPoint templates are the backbone of a powerful brand, as they form the basis of a significant proportion of internal and external documents.

When doing a rebrand, or a brand refresh, you should aim to update your PowerPoint templates first , far in advance of your website, social media and brochures. Here’s why:

• Employees are the first ambassadors of your brand, so a successful rebrand begins with them; it’s an excellent opportunity to get them involved and get their buy-in, prior to launch.
• It’s an excellent way to test your new visual identity before it goes public; if some elements or colors need to be adjusted, it’s not too late!
• PowerPoint presentations are editable and reusable, contrary to brochures. A common mistake is to forget to include PowerPoint templates when dealing with branding agencies.

In this blog, we’ll be guiding you through all the steps you need to go through to build your new PowerPoint template.

Discover best practice advice for rebranding your PowerPoint template. Start by gathering all your new brand elements (color palette, font, logo etc.)

Update and optimize your Slide Master in PowerPoint, integrating the new brand elements into the template.

Build slide templates that teams can adjust with text, pictures or icons. Keep them directly in your presentation template.

Gather all your new brand elements

Before working on the template file itself, you should collect all the elements you’ll need to update your PowerPoint template , starting with your colors and fonts.

Color palette

The first step is to list all the colors from your graphic charter and implement them into your PowerPoint style.

PowerPoint’s color palette can contain up to 10 colors, but keep in mind that the first one has to be white and the second one is dedicated to your font color.

Make sure you pick the right eight main colors as well as the font colour for your PowerPoint template.

Once you have agreed on the colors, write down their hex color code (the 6-symbol code starting with a hashtag) as you will have to manually add this to your future PowerPoint template’s palette.

Generally, it looks like this on your graphic charter:

For instance here, you would need to get the code “#FF4648” to reproduce the UpSlide carmine.

Brand elements

Still with the help of the graphic charter, let’s prepare the other elements that you will need to build your PowerPoint template. Create a folder containing all these elements:

• Font : if it’s not a native Office font, ask your IT team to install it as the default official font on all your company’s laptops.
• Logo : we recommend you get your main logo in PNG format as well as a reduced form that will be more discreet on your slide. Also get a white version if you can.
• Shapes : shapes are a great way to enhance the branding of your PowerPoint template. It could be a simplified part of your logo or a symbol of your brand (like Louis Vuitton’s monograms). At UpSlide we use our iconic bolt as a bullet point.
• Pictures : corporate pictures are a must-have to make a presentation or website more lively, and more human. You’ll especially need them to talk about your teams or potentially customize your front cover.
• Icons : icons come in handy to illustrate ideas and are a powerful vector of your visual identity. You can find some already integrated in Office, which can be filled with the color of your choice. But for a more professional feel, we highly recommend you get your own designed.

This is how your folder should look:

Congrats, you can start now working on your new template!

Watch this webinar to get advice from experts at DC Advisory on successfully reinventing a global brand

Enter the Slide Master

In this second step, things get a bit more technical as you need to have an idea of what the Slide Master is and how it affects PowerPoint templates.

The Slide Master

The Slide Master is like the default slide layout of your template; each slide you add to your presentation is a duplicate of the Master slide.

To access the Master View go to View tab > Slide Master :

If you try this with your current template or presentation, it should look something like this:

Select the first slide, this is your Master Slide (do not confuse with “Slide Master” tab).

Remember: everything you do in this Master Slide will be propagated to other slide layouts (except for a few, such as the covers).

You have two options to build a new template from the Slide Master:

• Revamp your existing PowerPoint template : just open it
• Start from scratch : open a new blank presentation – we recommend this option, especially if you didn’t build the previous template.

Before going further, make sure you have the right dimensions for your template. Go to  Design tab > Slide Size > Custom Slide Size… Our advice is to select A4, as it will allow you to print perfectly sized presentations as well as to adapt correctly to any screen size when presenting.

If you are starting from scratch, or you have identified problems with your previous template that you want to take this opportunity to fix, have a read of our article 5 steps to building a successful, user-friendly PowerPoint template before you start.

New fonts and colors

Let’s integrate the graphic elements you prepared earlier into the new PowerPoint template:

Start with the simple part: click on the Fonts button and select Customize Fonts… at the end of the drop-down menu. A window will open, asking you to select your official fonts – you can use the same for both heading and body.

You now have your official fonts integrated in your Master!

Let’s do the same with colors: click the Colors button and select Customize Colors… at the bottom of the drop-down menu. A window will open where you can select all your official colors. Just note that the two first ones are inverted in this view (start with your font color and then the white) and you will also need two additional colors for the hyperlinks.

For each color you’ll need to click on the drop-down menu, click on More Colors… and then enter the hex color code you saved earlier:

When you’re done, name and save this color palette.

You’re ready to unleash the power of the Master!

Now that you are ready, with fonts, colors and brand elements to hand, you will be able to get to work as a slide architect.

Activate the Slide Master mode, select the first slide and pick the text zones you want by default, by clicking on the Master Layout button.

Then start to adjust each text box one by one by right-clicking on them and selecting “ Format Shape…” in the drop-down menu.

Check that you have set up the following parameters for all text boxes:

• Horizontal and vertical position on the slide
• Text box alignment and margins

The main text placeholder requires some extra effort as you need to define text levels. By default you will only see the 5 first levels; you can go through each level by hitting Alt + Maj + Right arrow (or press the “Increase text level” button) and adjust the font, size, format and color of the text for each one.

Define all nine text levels, even if the last ones are the same, as users might try them all. Adding bulleted levels is also very useful to avoid native bulleted list formats.

At UpSlide we formatted the first 4 text levels for oral presentations and the next 5 for written documents.

Finally, let’s make your PowerPoint template perfect with a graphic touch:

• Add a separation between the title and the body text to increase readability – a line or a shape belonging to your graphic charter for instance. Be creative!
• Insert your logo on the right part of the Master Slide. This is not mandatory of course, especially if you have a strong brand identity (powerful colors, distinctive shapes, etc.). If in doubt, a good balance is to keep only the logotype, not the full logo.

Build a slide Library within PowerPoint

Once your Master Slide is ready, you can start declining it into other slide layouts and slide templates.

Slide layouts

Slide layouts are included in your Master and contain positioning, formatting and placeholder boxes for the content that will be added on a slide.

You can edit and re-apply your slide layouts or add new ones by hitting “ Insert Layout ” on the Slide Master tab; if you start from a blank presentation, you can delete the 4 last ones.

Here are the must-have slide layouts you should create for your teams:

• Covers, to make a good first and last impression: just tick “Hide Background Graphics” when designing them so you are not constrained by the Master Slide.
• A summary slide layout to describe the contents when needed: you can add placeholders for your table of contents with the “Insert Placeholder” button.
• Divider slide layouts to structure presentations parts. You can hide the Title and Footers placeholders by unticking them on the Slide Master tab.
• Two to four idea layouts, to help users build their slides: use the grid on the Master Slide to help you position the placeholders you insert (View > tick “Guides”) and add them with a right-click > Grid and Guides…
• Special background layouts to highlight parts of your presentation: just add a background shape covering the whole slide (or not).

Rename each slide layout (right click) to help users pick the right one!

You can now close the Master – the hardest part is done!

All the layouts you created are available when you click on “ New Slide ” on the Home tab.

Slide templates

Slide templates are not part of the Master , they are pre-built regular slides that users can adjust with text, pictures or icons.

You can keep them directly in your presentation template , so people can use or delete them; it could be an icons slide, specific design slides… it’s up to you! Or, if you’re an UpSlide user, you can save them in your Content Library (or as your internal administrator to do so) so that everyone can access these, across the business.

For this stage, we recommend getting the help of a graphic designer as you’ll need to keep in mind several factors such as aesthetics, ease of use, clarity, etc.

Again, here is a list of examples you can provide within your PowerPoint template:

• Oral vs. written slide templates , playing with the different text levels and font sizes
• Scheme slides to show processes and timelines etc., in a brand-compliant way
• Contact slides so users only have to enter their own information
• Corporate presentation slides to provide up-to-date info about your company
• Shape library slides so users can pick any branded icon, logo, picture, etc.

In case you need some actionable design advice to help you create awesome slides and avoid common mistakes, have a look at this article by one of our Office design experts: > 8 designer tips for PowerPoint

Finally, save your new template as a “ PowerPoint template ” (.potx file); when you open it, it will open a new presentation by default. The only way to change the template is to open a new presentation, edit the Master and save as a “PowerPoint template” again.

Once you have a solid library of slide layouts and templates, the next step is to build full slide decks for each of your main recurring documents.

Recycle your old PowerPoint presentations

The more we spend time on a PowerPoint presentation, the more we get attached to them, especially when it comes to our regular presentations.

But the more employees recycle and adapt their PowerPoint presentations, the more documents get further from the official template , and we can end up with very messy, inconsistent and off-brand presentations.

A good way to avoid this situation is to provide your coworkers with pre-built templates of their most-used deliverables.

Spring clean up

First, identify and list all the main recurring presentations made by your teams, such as:

• commercial pitches and proposals
• quarterly reports
• corporate presentations

Then, you need to reproduce (never copy and paste) each slide using the new slide layouts and templates , from covers to summary and section dividers.

Finally, you should “templatize” each PowerPoint presentation by emptying the placeholders and/or replacing the text with clear instructions – for instance, you can write “insert client data here” or “comment on the results here”.

To ensure that your PowerPoint templates will be used, recruit testers to try out the new templates to build their recurring presentations and ask for feedback. What could be improved? What is missing? Why would they rather use their old presentations instead of your templates?

Slide Converter

If you have UpSlide, you can convert slides from your old template to your new one. All you need is to open your old PowerPoint presentation and a slide-free copy of your new PowerPoint template (you can keep the covers and the section dividers).

Once you’re all set, just follow these steps:

• Select one or more slides on your old presentation
• Click on the UpSlide tab > Templates > Slide Converter (or right click)
• Then, go to your new presentation, the pane should look like this:
• Make some edits for each slide or group of slides with the same layout:
• Options: we recommend unticking “ Freeze colors ” so the colors belonging to the former palette adapt to the new one
• Layout Adjustments: pick another destination layout if you are not satisfied with the automatic suggestion. If there’s no matching layout, we advise selecting a “Title only” one

Close the Slide Converter once you’re happy with the outcome.

Please note that you may have to make some manual adjustments as some text parts, for example, footers, will be assigned to default placeholders. All you need to do is cut and paste them into the placeholders you want and reset your slide to refresh the font formats (right-click on a slide > Rest Slide ).

For an optimized conversion, we suggest grouping the shapes (icons, pictures, schemes etc.) on your source presentation.

> Learn more about Slide Converter

Share your new PowerPoint template

Accessibility.

This step is all about making your templates user-friendly for your teams to maximize the chances that they use them and start building new habits.

Before going further save a backup copy of all the work done as people can accidentally break or delete templates.

Now you should have two kinds of templates:

• The main one , including slide templates that can be adapted/filled/deleted.
• The sub-templates of the main recurring documents made by your coworkers (like pitches, reports, etc.)

The best way to make sure people will use the new template is to set it by default when they open PowerPoint .

To do so you just have to name your PowerPoint template (.potx file) “Blank” and save it under this path: C:Users%username%AppDataRoamingMicrosoftTemplates

But the only way to implement your template as default for the whole company using native PowerPoint, is to ask your IT department to run a script to deploy the finalized template on all computers. UpSlide users with administrative rights, however, have the ability to publish their templates as default to the entire company , and decide the order in which these should be displayed.

Other alternatives:

• Create an intranet page where you can download the sub-templates you need, simply by clicking on a button like this:
• Use a common folder on a shared drive where you can host your .POTX file and even build a library of sub-templates, slides and elements like pictures, icons, etc.

Establish some ground rules if you want people to keep the template library clean, and don’t be afraid to lock key files. We also recommend making someone accountable for the content stream and monitoring: what can enter/exit the library, what should be updated, and which channel to receive feedback on.

Communicate

This is it! Your PowerPoint templates are ready-to-use and easily accessible: time to let everyone know the good news.

Start to onboard your colleagues , not only the project teams. For instance, when you map all recurring content, you should talk directly with department/team managers who should also consult their teams to make the recurring document list as relevant as possible.

Then, you can keep them informed at each step of the project: for example, by sending a series of three emails to:

• Announce that templates that will be revamped and show mockups to tease them
• Tell them when the documents are ready and where they can find them
• Ask for feedback after a few days – this is crucial!

If you have time, you can also organize workshops or training sessions to show teams how to use the new templates and integrate them into existing workflows.

You can also count on the project team, managers, heavy PowerPoint users and other ambassadors to spread the word.

Finally, clients will of course be receiving presentations made using the new template; a good practice is to write down their comments or ask teams to request their feedback. Client deliverables are the bridge between internal and external consistency.

For more advice on launching your new identity (not just your PowerPoint templates), read this article explaining how we successfully shared the news:

> 6 steps to launching our new visual identity

Adapting your PowerPoint template to your new visual identity is a great investment as many key deliverables depend on it, and the employees using it day-to-day are some of your strongest brand ambassadors.

The process requires many different skills such as project management, graphic design, PowerPoint proficiency, communication, IT knowledge, etc. So, make sure you have a reliable team of experts or an acknowledged PowerPoint slide provider to help your teams adapt to, and adopt, their new official template.

If you are looking to modernize your brand image or redesign your PowerPoint template to match your new visual identity, our Office expert designers can help you!

> Get in touch with our PowerPoint specialists

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Home Blog Design The Language of Branding: How to Present Your Brand Identity

The Language of Branding: How to Present Your Brand Identity

Presenting your brand to a new market, investors, or even your client base, is a process that goes beyond a logo presentation. Companies seek the expertise of designers to express their core values through a visual language, going from typefaces, logos, color schemes, and many other components of what’s known as branding guidelines.

Whenever we have to present a brand, either because it is a new company or a re-branding process, customers aim to discover how their brand would look on different platforms like websites, social media, printed format, and more. Designers and teams should master the art of brand identity presentation to clear out any potential doubt in the target audience, and that’s the topic we shall discuss in this article. Stay tuned for insights on what brand identity is, why it is relevant for businesses and organizations, the process to generate a brand identity presentation, and how to disclose this information for company-wide alignment.

Table of Contents

What is Brand Identity?

The impact of a strong brand identity on any organization, the role of the personal brand, defining the brand’s mission, vision, purpose, and values, identifying your target audience, building a brand narrative, logo design, color palette and typography, images and other visual assets, defining the voice and tone of your brand, cohesive communication style, establishing objectives, branding guidelines, creating the slides for a brand identity presentation, selected templates for a brand identity presentation, final words.

We can define brand identity as the combination of content choices, from visual assets to the written word, representing a company’s values and aesthetics. It is the first impression a customer or investor can get from your brand. 

Brand identity is made out of these elements:

• Brand Visuals : Logo, color scheme, typefaces or fonts, illustrations, videos, photography, visual layouts.
• Brand Voice and Tone : The slogan, website written content, social media publications, email marketing, advertising copy, etc.

For some companies, both brand visuals and brand voice are pretty much apparent, as in the example of Red Bull, with its strong presence in multiple sports venues and worldwide advertisement, as well as with its slogan: “Red Bull gives you wings.”

Smaller companies, although they count on both elements, tend to focus on one aspect over the other due to a lack of resources and expertise. It is typical to focus on logos and visuals and neglect the option of counting with a powerful slogan. 

As stated by Forbes , having a strong brand identity is a key pillar in driving customers. It speaks of professionalism and induces both attracting and retaining customers, reinforcing customer loyalty over time if they identify with your brand’s values.

Increased Brand Recognition

Let’s consider the scenario of a new brand landing on a market niche. Establishing a strong brand identity from the beginning helps potential customers acknowledge your brand. This, in turn, makes customers clearly recognize what differentiates your product or services from competitors in that niche. 

Just in case you consider brand recognition and brand awareness as the same thing, they are individual steps on the ladder to customer acquisition. Brand awareness comes first, as potential customers know your company exists, but that won’t turn into leads. Brand recognition gives you better positioning in your niche, with endorsements over your work and the quality of your products. One example of brand recognition is Colgate, a brand anyone can associate with dental care, but that doesn’t imply every single customer available in that market will buy a Colgate dental paste.

Customer Referrals

The social proof factor drives new customers to land at your door by cultivating a brand identity that connects with the audience. This can be accomplished either through customer reviews, customer referrals, or influencer marketing – but none of these tactics can work if your brand isn’t identifiable by just naming it. 

Say, for example, we talk about the latest Samsung smartphone released. Anyone can get a mental picture of the smartphone’s appearance, features, and average price tag. If we talk about a less-known brand, Infinix, many people worldwide won’t know the brand exists. That’s strictly linked to their brand positioning in leading markets and their use of social factors associated with brand identity to promote themselves beyond their usual marketplace.

Increasing Customer Loyalty

According to the latest PwC Customer Loyalty Survey , 62% of Gen Z customers would recommend a brand they are loyal to friends and family. Although that percentage decreases with the aging generations, it doesn’t hit below 45%. 

A list of different factors could form customer loyalty:

• A company’s core values by which the customer feels identified.
• The product represents a lifestyle standard the customer has or aspires to have.
• Positive customer experience – this point, in particular, is critical, with 37% of the people surveyed in PwC’s report ditching a brand they were loyal to due to a bad experience with the product or service, followed by 32% that stopped purchasing due to poor customer service.
• Convenience – generally seen in the food industry, where people remain loyal to a brand as it always displays in stock and ensures the same quality.
• Rewards can be a driving factor, especially when customer loyalty is repaid through a rewards-gift program, like consumers acquiring points per purchase they can later exchange for products they like. 

A clear example of brand identity and customer loyalty can be found in the IT industry, with Microsoft and Apple. In 2022, the app Microsoft Teams was revised regarding the self-view being stuck to the bottom right corner of the screen during video calls – a distracting factor for over 5000 users. This could hardly seem a surprise if we remember “Trustworthy Computing” is to be considered among the mission statement of Microsoft. Blatantly ignoring the complaints raised by countless users would signify Microsoft is turning its back on its brand values, thus damaging its reputation and exposing itself to losing customers to competitors in the market, like Slack. Apple has experienced similar situations, revisiting released products or considering users’ complaints, such as when the Home button was removed from their iPhones. 

Brand identity concepts do not remain exclusive to companies, NGOs, or any other type of organization. Solopreneurs can adapt these teachings to growing their business positioning as their own name is, in some cases, a brand with immense value in their niches. Some notable cases are Oprah Winfrey, Gary Vaynerchuk, Lionel Messi, Kylie Jenner, and Dwayne Johnson, to name some cases. 

If we mention “The Rock” in any conversation (Dwayne Johnson), anyone knows who we are talking about. That’s the value a brand identity can bring to a solopreneur or influencer, but let’s analyze the factors that rule brand identity for personal brands.

Who Are You, and What Do You Have to Offer

Much like what happens with companies and organizations, personal branding is all about the value you bring to your audience. Customers resonate with your story, with the value you bring to the world, but also if your actions reflect values they currently possess or aspire to achieve: who you hang out with, what you do in professional life, which are your dreams and ambitions, etc.

Connecting with the Topics the Audience Cares About

Any life coach knows how to tailor the content their produce to grab the audience’s interest for acquiring new customers or building their brand reputation. They won’t waste efforts producing content beyond their expertise or what their target audience is seeking. This is being a specialist rather than a generalist. 

Initially, the content produced may drive little to no engagement. Still, the efforts pay back over time when consistent work becomes noticed by an audience with similar interests. Then, word-of-mouth, your name (your personal brand), starts to get the attention of people seeking that type of guidance or service. This process is well-known by solopreneurs worldwide, regardless if their contribution is linked to helping others or if they are professionals who work their career path individually (i.e., software developers, graphic designers, chefs, etc.)

Connecting with the human factor

Have you questioned why so many content creators place themselves in front of a camera when they speak rather than sticking to a voiceover method while showing relevant content to their brand? The quote, “People buy from people that they know, like, and trust” (Bob Burg, Endless Referrals , 1993), is still relevant to date. 

Marketing campaigns are usually created showcasing a person using a product or service. Personal brands should use their skills to build trust with their audience, increase loyalty, and prove why their product or service will change their lives for good. 

One of the big reasons why Apple entered the cult reputation they have is because of Steve Jobs. People connected with Jobs’ view of the world, his creative capacity, and his work ethic. Tim Cook holds the same torch nowadays, and his influence has shaped how Apple reacted to the abrupt changes in the technology market. A good example of this, and why it builds trust, is the refusal by Apple to share user data , a tendency that has led Meta and other companies in the same industry to face massive backslash and even legal actions. 

Branding Style

As a final note on personal branding, solopreneurs build their followers by developing an aesthetic in which they produce their content. This involves visual layouts, color, environment, fonts, music, transitions (for video), lighting setup, and more. What they guarantee from that hard work is that people easily identify the content by whom it is produced. These rules also apply to the tone used when disclosing content, whether it’s funny, serious, or inspiring. 

Applying a branding style should be cohesive, covering video content, website, social media posts , email marketing, and any other medium you use. Even when creating an email signature or a simple social media post, maintaining consistency in your branding style is crucial to making your brand easily recognizable and memorable to your audience.

Creating a Brand Story

This section will cover the core elements you need to create a brand story for creating your company’s or your personal brand identity.

This essential step will give you insights into what should be reflected in terms of the narrative and the graphical assets. 

Defining the Brand’s Mission

The first step in this process is defining the brand’s mission. You need to identify the core values that guide your brand. What the brand stands for, and what is its aspiration. In order to do this, it is required to analyze the target audience to understand their needs, desires, and pain points, then acknowledge where your brand stands in terms of providing a solution.

A SWOT analysis can give you valuable insights into those aspects mentioned above and find hidden opportunities.

Continue by crafting a concise but powerful mission statement . It should be specific, actionable, and give a sense of direction to any of your team members.

Defining the Brand’s Purpose and Core Values

In order to create a Vision for our brand, we must first define its Purpose and Core Values. Consider the essence of your brand. What does it stand for, and which attributes do you want it to be recognized for. In the case of companies, this task will involve the insights of different stakeholders and team members. Don’t ignore the opinion of any of the members representing the brand, and encourage honest discussions so you can address the main elements that resonate among all parties.

Clearly define each value with a level of detail that allows you to repurpose that content for publication if required (i.e., adding a page labeled “Our Values” on your website). 

The Purpose is derived from these Core Values. It should consider the brand’s impact on different tiers: target audience, industry, and society. For example, a company whose core values are linked to preserving the environment will craft a purpose statement that will link its intention to help society as a whole.

Defining the Brand’s Vision

The Vision leads the long-term path, aligning your efforts with the aspirations you define. On this behalf, the first step is to revisit the brand’s purpose. This is why your brand exists; the vision statement should reflect that. 

Proceed to picture the future state of your brand. Where do you see yourself and your team in 2 years? In 5 years? Maybe in 10 years? Answering those questions in alignment with the mission, core values, and purpose makes the path clear to define what you envision for this brand. 

Remember, a brand’s vision can be changed over time and this tactic that companies in the growth process tend to apply, as once they fulfill their vision, they move toward new horizons.

Although we should have defined the target audience to create the mission statement, this step involves going a layer deeper to gain further insights. We will use an example to illustrate this situation.

Acqua Vital is a skincare company that produces cruelty-free products, apt for vegan consumers who seek the best quality organic ingredients to create their products. They take their purpose of bringing skin care and environmental conscience together to the point of working with recycled packaging and offering seminars on selecting the best skin care products according to age and lifestyle needs. In this way, Acqua Vital fulfills its vision of becoming their region’s leading eco-friendly skincare brand.

Now, who would be Acqua Vital’s target audience? For instance, vegan consumers and animal lovers are targeted by the composition and manufacturing processes to create their products. Their ICP (ideal consumer persona) should reflect these values:

• Conscious or activist for the rights of animals in skin care testing procedures.
• Vegan (non-exclusive).
• Concerned about environmental health.
• Someone who lives an active lifestyle in contact with nature.
• A person that doesn’t care about paying more for quality, organic ingredients.
• A person who is interested in knowing the ingredients and procedures that involve creating their skin care products.
• Optional: People with specific skin necessities that cannot use chemical-based products.

Using this methodology helps to narrow down the potential consumers of a brand and direct the brand identity to make it both relevant to the company’s values and attractive to the target consumer.

Now that we have all the initial assets, it is time to construct the narrative that connects all these factors and back up both Visual Branding and Verbal Branding. 

You can use a storytelling structure, like the hero’s journey, to explain what drove your brand to act upon solving a specific need in the market and how your brand brings a solution to that. Multiple storytelling models can be used for the brand narrative or to present the brand identity to an audience. 

Ensure to establish an emotional connection with your audience by emphasizing the brand’s core values and how this brand will work to help the customer’s life. This can be tailored to meet the communication channel touchpoints, as the audience that reaches your website may not be in the same demographic group as those who met you via TikTok. Visual communication techniques should be applied in this section to create quality content that resonates with the ICP. 

Visual Branding Elements

Making a successful logo presentation is vital for brand identity design projects. The idea is that the logo easily reflects the brand’s core values, but just exposing the logo in plain format won’t help people identify the context.

Ask your designers to deliver the logo (and editables) with real-life situation scenarios applied. Say, your brand is about coffee barista accessories, then have your logo placed in a coffee mug or a French press machine. Give as much realism as possible, and also test the logo’s functionality in other mediums like print format (branding kits are a great help for this purpose).

The selected color palette and complementary colors for the branding project must be included among the branding guidelines the designers should deliver. This helps members in a company-wide context to acknowledge the usage of color and typefaces in content production, including an advertisement, written copy (blog or email marketing), PDF deliverables, etc.

If the color palette is made out of exclusive colors, then the HEX values must be specified for easy replication and showcasing a sample of that color. 

For typography, the branding guidelines must showcase the typefaces used in headings and subheadings, the allowed formats for bold and italic, and selected combinations for pages and print.

We recommend you check our articles on color theory and fonts for presentations for more insights about how to select good options for your project.

Photography, illustrations, and video should be handled with care. As mentioned before, these elements should work in combination with the other branding assets, as they are touchpoints that users will come across to discover your brand. 

Seek the help of professional designers and photographers to list in your corporate identity design project the guidelines regarding which color grading palette to use, layout settings, white balance, and tonal range, etc. For illustrations, style, and color palette must be checked before using any asset.

Verbal Branding Elements

Expressing the brand’s voice implies recognizing its authenticity value. Some community managers are masters in the art of connecting with their target audience while remaining in their role of being a brand and not a person. A clear example is seen on Twitter, where some brands nail this strategy: the Massachusetts Institute of Technology (MIT) Twitter account is filled with research information relevant to students and academics, nerdy facts, and sharable knowledge that can serve society in general. 

As a general rule, don’t force a funny or formal tone in your brand’s content; users see through that easily these days. Remain respectful of your audience, balancing the communication style to represent your brand with the context you wish to disclose content – meaning, the channel in which you are distributing the message.

A book by Alina Wheeler named “ Designing Brand Identity: An Essential Guide for the Whole Branding Team ” defines this term: “A tagline is a short phrase that captures a company’s brand essence, personality, and positioning, and distinguishes the company from its competitors.” Reusing the Red Bull example, “Gives You Wings” is the company’s tagline, and it is so connected to the company’s core values that multiple initiatives are reflected by that slogan, such as its charity program “ Wings For Life ,” a foundation that seeks to find a cure for spinal cord injuries.

We can then ask, what is the difference between a tagline and a slogan? The end use of the catchphrase can distinguish that. The tagline represents the brand and its values. In contrast, the slogan is used for a specific product or campaign. We can identify the ever-popular “ Just Do It ” from Nike as a successful use of a slogan. 

Follow these tips to build a powerful tagline:

• A tagline must be memorable, likable, and related to a brand’s core values.
• Use emotional value to connect with the target audience.
• Condensing a tagline works best than working with a large format. 
• Avoid using jargon, as any potential customers should be able to understand the tagline, even if we talk about someone not working in the same industry.
• Work with your USP (Unique Selling Points). What do they highlight in terms of your brand’s competitive advantage?
• Use persuasive language or work with creative wordplay to make it more engaging.

With all the elements on the table, we wanted to bring extra clarity to this point. Sometimes a brand can have multiple community managers working for different channels. This is common in large corporations or brands with a massive follower base. 

Whenever content is shared through a channel, that content should be in accordance with what’s previously published in that channel and the general branding guidelines for publication. Still, they must also resonate with your brand’s voice. This ensures that the brand persona is not altered, regardless of whom is making the publication. 

How to Present a Brand Identity

Before designing a brand identity, establish the intent of this new strategy. Is it a permanent rebranding or a refresher of an existing identity design? Is it a new brand identity for a new business? 

In some cases, rebranding can be temporal to promote an aggressive marketing strategy . A clear example of this is Burger King’s ad campaign saying they were rebranding to “ Fries King ” in 2013. Although this caused an uproar, the effect was as desired: everyone talked about Burger King and its french fries.

The Branding Guideline is a document created by designers during any branding project. It should be updated as the brand evolves, but overall, it has to list these elements:

• Primary Logo and Logo Icon : The first is used by default; the Logo Icon can be used as a favicon, as part of social media publications, or in printed media. Logo placement and minimum size requirements must be mentioned.
• Possible Color Schemes for the Logo : If a brand works with a text logo, that can have a color or be a monochrome logo. In any case, approved contrasting formats of the logo need to be specified. For example, a black logo has an approved white text format with a black background.
• Typography : The selected styles need to be expressed with a justification of why they were chosen concerning the brand’s personality. It is advised to list the entire set of characters that build each typeface in both uppercase and lowercase, as some languages may have restrictions with special characters.
• Typical Typeface Combos : Show a document in which you display a case use of the typefaces selected, specifying the font size, font weight, letter spacing (kerning), and any other relevant aspects like line spacing. 
• Color Palette: List the accent colors to use, neutral colors, and secondary and tertiary color options, and their HEX, RGB, and CMYK values. Disclose why those colors were selected in relationship with the brand and possible color combinations depending on the context.
• Images and Other Media : List the typical dimensions the images should have for the channels they will be distributed. If a layout is required, show the design and list the file name to use in such a case. Mention the required export format for images, audio, and video.
• Use Cases : Showcase samples of typical social media publications, web banners, email marketing, etc.

We will use the example of Acqua Vital to list down the slides that should be included in a brand identity presentation. This will be a rebranding process for the company. The PowerPoint slides for this presentation will be created using our Professional Company Profile PowerPoint Template .

Slide #1 – Title Slide

As in any other case, start your presentation with a title slide that briefly introduces the idea of why the presentation is taking place.

Slide #2 – Introduction

Expose the reasons and processes that triggered the idea to rebrand the company. Bring some clear facts on predictions about how the target market would react to a new branding strategy. An extra slide can be added to introduce the ICP to fellow stakeholders.

Slide #3 – Logo Presentation

Introduce the new logo and its values to potential buyers, and use real-case scenarios to present the logo in style. Discuss the brand’s tone to present itself and interact with the market. If there’s a tagline or a slogan, list it in this slide.

Slide #4 – Color Palette

Similarly to the brand guidelines document, showcase how color will be used for this new brand identity.

Slide #5 – Typography Styles

Introduce the typefaces to be used and their font variations depending on the context. A good rule to follow is to present a web copy and a printed copy example if the company handles both mediums.

Slide #6 – Image Styles

List down the image styles approved for any kind of publication related to the brand and the minimum size requirements for each medium.

In this section, we will list the templates we recommend from our catalog to present brand identity to stakeholders. These templates work with any version of PowerPoint and also Google Slides .

1. Brand Identity Prism PowerPoint Template

Use This Template

2. Brand Essence Wheel PowerPoint Diagram

3. Brand Marketing PowerPoint Template

4. Professional Company Profile PowerPoint Template

5. Infinite PowerPoint Template

6. Impactful PowerPoint Template

As we have seen, knowing how to create a brand identity is not a complex process but involves multiple steps and inputs from different teams. 

Consider estimating the effort dedicated to running your company’s brand identity campaign before labeling it as temporal or permanent branding. Individual elements like the tagline and slogan can be easily updated. Changes in the logo or vision involve a coordinated effort between stakeholders.

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How to Do a Rebrand in 10 Steps (With Free Tools, Templates, & More)

by Katy French

A rebrand is an exciting venture for any organization, but the process can be painstaking and overwhelming. Where do you start? What do you tackle first? Who can help? It’s easy to find yourself paralyzed if you haven’t done it before. 

Luckily, you don’t have to go it alone. We’ve helped many people rebrand, so we know what pitfalls and rebranding mistakes can sabotage the project—and we know how to avoid them. That’s why we’ve created a step-by-step process to get you through a rebrand from start to finish, including our best tips, tools, and templates. (It’s basically everything we wish we’d had when we started doing this work.) 

How to Do a Rebrand

If you’re considering a rebrand, ready to start, or struggling because you’ve stalled out, we hope this guide helps you get through your rebrand as painlessly as possible. 

But wait! Before you move on…

Download our free Brand Toolkit , which includes all of the tools and templates mentioned here. (Or, if you’re just working on one particular element, you can use the linked items for each step.) 

If you’re ready to dive in, here’s what to do.

Step 1: Know why you’re doing a rebrand.

Just because you feel tired of looking at your logo doesn’t mean you need to dive into a rebrand. A rebrand takes a lot of time, energy, and resources, so it’s a decision that shouldn’t be made lightly. Every rebrand is different, but you should know exactly why you’re undertaking this venture. 

Ultimately, you’re probably rebranding because there is a core problem with the way you’re communicating your brand. To remedy this effectively, you need to understand exactly what that problem is. Most importantly, you need to communicate that problem to your team so that everyone understands why they’re working toward this goal.

How to do it: Check out these 7 reasons to consider a rebrand . Have a discussion with your team to clarify why you’re doing it—and make sure everyone is on the same page. 

Pro tip: Get buy-in at every stage of the process!

To complete a successful rebrand, you need everyone from your high-level decision-makers to your logo designer to be all in. To save headaches, get approval at every stage of the process. (Trust us, there’s nothing more frustrating than going back to square one because someone was left out of discussions.) 

Step 2: Identify your brand team. 

You need a team with the knowledge, expertise, and communication skills to pull off a rebrand, as there are a ton of moving parts and the process can get stressful pretty damn quickly.

When it comes to finding the right people to execute your rebrand, you can go entirely in-house or consider a brand agency. There are benefits to each, and it really just depends on what you need.

• In-house benefits: No one knows your brand like you do. If you have the knowledge, resources, and skills to tackle the rebrand yourself, you can certainly consider it.
• Branding agency benefits: While no one has as much intimate knowledge of your brand as you do, brands can sometimes function in a bubble. (Remember when Gap debuted a logo that only lasted a week ?) Outside perspective can be tremendously valuable here. Branding agencies have plenty of expertise, they know what can go right and wrong, and they can steer you in the right direction.

Of course, doing a mix of both can also be beneficial. (We’ve collaborated with many brands to help them through the process—with great results.) No matter what team you work with, provide clear communication and cultivate creative collaboration. 

How to do it: Follow our tips to build a brand team or find an agency that will be the right fit. Note: Giving your team the tools they need will help them move through this process much more smoothly. You might want to distribute this roundup of 101 tools for building a brand identity .

Step 3: Complete a competitive analysis.

Good branding is all about good communication—knowing both what to say and how to present yourself to your target customers, particularly in relation to other brands.

Hence, it’s helpful to analyze your competition by taking a critical look at every aspect of their brand, from logo design and tagline to brand voice and messaging. This is particularly useful information, as it reveals how you might zig where others zag. (You may be surprised by how many similarities you’ll see amongst your competitors. For example, if everyone uses a blue logo, you can make a statement with a different color.) 

How to do it: Download our competitive analysis template to complete the exercise. Once completed, you should be able to identify opportunities to differentiate yourself. 

Step 4: Know who you’re for.

You rebrand is about identifying who you are and communicating that effectively, but it’s also important to remember who you’re speaking to. While your target demo won’t entirely dictate your branding, you should consider how it may be perceived by them. At the end of the day, the true test of a rebrand is simple: Does it resonate with people or not?

How to do it: Download our free personas template to identify your audience. As you move through your process, consider your personas. Who are they? What do they want? How do they want to be spoken to? What do they want from your brand? These are valuable questions to ask.

Step 5: Complete a brand audit. 

A good rebrand starts with good research. The more knowledge you have, the better your strategy and your creative approach will be. B efore you officially start your rebrand (messaging, design, etc.), you need to understand what’s working, what’s not, how you need to grow, etc. In short, you need to understand the current state of your brand, then adjust accordingly. 

Thus, a brand audit is the crucial first step. Similar to your competitive analysis, this is an opportunity to do a deep dive into your own brand—as it stands now. The insights gathered during this stage will influence your decision-making going forward. 

How to do it: Download our Rebrand Questionnaire , and follow our step-by-step guide to complete a brand audit .

Once you’ve done a thorough brand audit, you should know what areas need the most immediate help. The instinct may be to dive into these all at once, but keep in mind that your brand is a complex ecosystem. You can’t just change a tagline and order a thousand new business cards and call it a day. 

Note: A strong brand is crafted with thought and intention, and each element relies on the other. That’s why we have arranged the following steps in a particular order. You may not need to spend as much time on each step, but you should approach it the way we’ve laid it out. 

Step 6: Articulate your brand heart.

What is your Brand Heart? It’s an articulation of who your brand is—at its core. More specifically, your Brand Heart is comprised of your:

• Purpose: Why do you exist?
• Vision: What future do you want to help create?
• Mission: How do you create that future?
• Values: Who are you? How do you work?

These elements will influence every aspect of your rebrand. Thus, you need to make sure each is clearly documented. You might find that you have a partial version of your Brand Heart articulated, but this is the time to reevaluate and make sure it accurately reflects who you are and what you’re trying to achieve going forward.

How to do it: Use our  Brand Heart workbook to articulate your purpose, vision, mission, and values. 

Pro tip: Provide transparency into the process.

It seems obvious, but transparency helps everyone from your designer, to project manager, to CMO understand exactly what’s happening, who’s handling it, and what is expected. Clear, concise documentation of everything, from your Brand Heart and timeline to budget and brand audit questionnaire, is tremendously helpful. Your project manager should be in charge of keeping research organized, documents updated, and everything stored in an easy-to-access place.

Step 7: Clarify your brand messaging.

You might be tempted to dive into your logo design or visual assets first, but remember that your visual identity is an extension of your messaging. Thus , it’s important to articulate your brand messaging first, including your:

• Brand essence (voice, tone, personality) 
• Brand messaging pillars

These messaging elements can become stale over time, especially if it’s been decades since you rebranded. Your goal is to create messaging that is consistent, cohesive, and aligned to your brand goals. 

How to do it: You may need to start from scratch or refine your existing brand messaging. For more help in doing it, follow our guides to:

• Write an effective tagline .
• Write a strong value proposition .
• Complete your brand messaging .
• Find your brand voice .
• Discover your brand personality .

Step 8: Design your visual identity.

When most people think about doing a rebrand, they think about a brand’s visual identity, focusing only on what it looks like. But, again, your visual identity is simply a reflection and extension of who and what your brand is, which is why it’s important to have those locked before you tackle this step. 

That said, your visual identity is the “face” of your brand, so it should represent you well at every touchpoint. To do this effectively, you need to design an identity that is:

• Comprehensive: It should empower designers to create all sorts of content, whether it’s a motion graphic on your website or a banner at a trade show.
• Flexible: It should work across mediums, and be able to evolve as your brand grows.
• Intuitive: Each element should work together. 
• Accurate: It should communicate your brand personality effectively. 

That means that certain elements may need to be revised, updated, or added to your existing visual identity, including things like:

• Photography
• Illustration
• Iconography
• Data visualization
• Interactive elements
• Video and motion

It’s also important to approach your visual rebrand from the top down, as different elements influence each other, such as logo and color. 

How to do it: To design a strong visual identity, follow these tips to create a memorable brand identity , use our handy visual identity checklist , and get inspired by these awesome examples of successful rebrands . 

Step 9: Create your brand guidelines.

Some teams are resistant to or overwhelmed by change; you can’t just introduce the new branding and leave them to their own devices. You need to empower your team to apply branding correctly by presenting it all—your Brand Heart, messaging, and visual identity—in nice, neat guidelines.

To make things easier, provide comprehensive and easy-to-understand directions, along with things like real-world examples or checklists to make it foolproof. Your updated guidelines should be accessible and available to any content creator who needs them, and you also should designate a point person to answer any questions about how to apply them.

How to do it: Follow our tips to create a brand style guide that everyone can use.

Step 10: Roll out your branding.

Completing a rebrand is one thing; releasing it into the world is another. From briefing your team to announcing it to the press, there are a lot of things to think about. The better prepared you are, the more smoothly things will go. Thus, you should have a solid rollout strategy, both internally and externally.  

How to do it: Try these tips to help get everyone ready and onboard .

Support Your Team Along the Way

It’s easy to feel stressed during the rebrand process, but remember you can do it, get through it, and come out with a better brand in the end. This work is vital to shepherd your brand into the future, but it doesn’t stop once you introduce your new branding to the world. It’s only the jumping-off point. Now you have an opportunity to bring your brand to life at every possible touchpoint. 

Once you’re done celebrating the end of a long and arduous process, you can put your new branding to work in many ways: 

• Refine your content strategy to ensure it’s aligned to your new branding.
• Learn how to tell your brand story in unique ways.
• Optimize your content creation process to create high-quality content as effectively as possible.
• Track your results to find out how it’s working—and how you can continue to improve. 

But if you’re feeling stuck at any stage (or aren’t sure how to proceed), don’t get overwhelmed.  Hit us up if you think you could use some extra hands. We’d love to help tell your brand story in any capacity. 

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but how do you make the new logo I need help pls

Very good articulate step by step guide and tools on how to conduct a rebrand.

This is very impressive

That’s great to hear. Thanks.

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The Figma Rebrand Presentation Template

The idea of figma— the cloud based design tool— was born in 2011 by co-founders Evan Wallace and Dylan Field. The duo was looking for a solution to bring creative tools for designers to a web browser for accessibility. Just four years later in 2015, the software that claims to be “the first design tool that combined the accessibility of the web with the functionality of a native app” was founded.

There’s no doubt that designers see the benefit in Figma as the company has seen great success since their launch in 2015. In fact, the company was acquired by Adobe in fall 2022 in a $20B deal— Adobe’s biggest acquisition deal to date. But a lot has happened between 2015 and now, including a major rebrand.

Figma’s rebrand was just as it was intended to be— design forward. So much so that their rebrand journey influenced our own rebrand presentation template for other businesses to use. 

Figma understands the importance of branding. As a company rooted in design, a brand overhaul is no small feat and comes with a lot of pressure. Figma’s rebrand was built on the idea of collaboration— much like their app— with bold colors, fun shapes, and quirky typography. 

This presentation is using Figma's 2019 rebrand as inspiration to showcase the type of slides that can help marketers present the new face of their brand to employees, partners, and investors in a more impactful way. You can see more details of their rebrand here . 

Like any title slide, the title of your rebranding deck should be eye-catching and bold. A Title slide can either make or break your presentation by hooking the audience early on or losing them to boredom. Because this is a rebrand presentation, your title slide is the first introduction to what the new company identity will look like. It should include an on-brand background image, your new logo, and incorporate pops of your new brand colors— and in Figma’s case, shapes. 

Including a pitch slide is sharing your “why” for the project. When presenting your rebranding to key stakeholders— like investors or partners— the pitch should outline why your team chose to do a rebrand and what you intend for it to do for the business. Use a bullet point slide early on in the presentation so your audience understands how you landed on certain design choices. 

To provide more context, you might include a quote in your rebrand presentation. This could look something like your company’s mission statement, a quote from the creative director spearheading the project, or a combination of both. Whatever quote you decide to run with, we recommend using our Headline or Quote slide with contrasting colors so the text pops. 

Design Team

Who led the rebrand? Most rebrand presentations will include a slide of the design team who owned the project. Considering they spent a lengthy amount of time bringing their vision to life, it’s nice to give credit where credit is due. Our Team Members slide is great for introducing the design team and how they each contributed to the new brand identity.

Brand Attributes

What are the key attributes of your brand? These are the characteristics and core values that make up your brand as a whole. In Figma’s case they included things like adaptable, diverse, quality driven, human centered, and warm and friendly. Use our Icons with Text slide to list out your brand attributes so that your team can understand how you landed on certain branding decisions.

Logo Evolution

It’s extremely common for brands to revamp their logos during a rebranding process. In a rebrand presentation you can include a Photo Grid slide to showcase the evolution of the logo with different image cells. This helps stakeholders understand key differences between the old and new logos, and the rationale behind the changes.

Including a colors slide ensures that the team is aligned on brand-approved colors moving forward to use in sales collateral, marketing materials, and designs. We used an Icons with Text slide to include a display of Figma’s new colors in each icon bubble. Your team can use this slide as a resource to find color HEX codes down the line. 

This slide acts as a good reference point for the team members who need to be reminded which typography that they can use in any branded assets. It should include an example of the text, the name of the text, and different variations of the text (i.e. header and body copy). Figma’s rebrand shared examples of their new branded font: Whyte Regular and Whyte Inktrap. With a Text slide you can also include a brief description of the font and why you chose it.

Branded Material

Including examples of branded material with the new aesthetic can help stakeholders and team members really understand the new look. We used a Photo Grid slide to showcase a collection of branded material. This can be new graphics, custom imagery, or sales materials that reflect the new company branding.

Website Example

How did the rebrand come to life? Here you can use the Product Screenshot slide , or the Webview slide , to showcase the new and improved website which reflects the branding refresh. This can be simple screen grabs, or an interactive view, to give your team a chance to see the new site design before it goes live. 

Public Campaigns

To really bring the rebrand home, share out some of the public-facing campaigns that will go out on the day of the launch. We used the Photo Grid slide template to be able to include a variety of assets on one slide. This helps those who weren’t involved in the rebranding process envision how it will look in the wild. 

How do you want to close your presentation to really make a big impact? We chose to end the Figma rebrand with an animation of the new logo coming to life on an Image slide . It brings the entire rebrand full-circle, while ending on a powerful note.   

Jordan Turner

Jordan is a Bay Area writer, social media manager, and content strategist.

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Discuss the rebranding process by using Rebrand PowerPoint Presentation Slides. Describe the company overview with mission, vision, and goals using this readily available presentation. The presentation well explains the significant challenges faced by the brand in the market and discusses the solutions to overcome them. Depict brand positioning elements with the aid of our topic-specific rebranding strategy PPT themes. Represent the attributes of the brand by taking the assistance of this rebranding project plan PowerPoint template. It is also possible to display customer surveys that are important for rebranding to connect with the brand emotionally. The presentation also provides the graphs and statistical data for the survey result. Take the aid of the company rebranding PPT infographics to present the target audience profile. Showcase the critical messaging strategy by utilizing this easy-to-use PPT presentation. Demonstrate budget allocation, launch plan, sales projections, and forecasting in detail with the help of our content-ready rebranding approach PowerPoint slideshow.

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40 Rebrand Announcement Examples That Can Inspire Your Rebrand in 2024

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“Rebrand is not just about buzzing brand words; it's about repurposing your lives, finding your true voice, and building an authentic brand that impacts lives”

• Bernard Clive, the author of Rebrand: The Ultimate Guide to Personal and Corporate Branding

For most businesses, change isn’t just another option, rather it is mere innovation of the way they want their target audience to look at them. 

By this, we mean that rebranding is not just about logos, color palettes, and such. Rather, it is revamping the entire identity of your brand and breathing fresh life into it in this rapidly changing marketplace. 

Amidst all the excitement, rush, and entertainment lies crucial steps that we often overlook, which are nothing but the W’s of rebranding. 

In this blog post, we will take a look at the necessity of rebranding, exceptional rebrand announcement examples, the W’s of rebranding, and everything else that is needed to get you started on your rebranding journey. 

Whether you are a small business, a growing startup, or a large corporation, there’s something we have for everyone. Let’s dive in! 

What is rebranding? 

In simple terms, rebranding is a process where you change how a brand looks, talks, feels, and how you want it to be perceived by your target audience. 

It’s more like a makeover for your brand. 

Why do companies rebrand? 

Companies rebrand for a myriad of reasons.

• Whenever a brand has extended its offering or product line. 
• Whenever a brand has added a new product or service to its portfolio. 
• Whenever a brand merges with another brand or is acquired by sub-brands under its umbrella. 

The uniting factor under each of these scenarios is to enhance the overall brand image and make sure they don’t become stale in the eyes of their new customers or existing target market. 

Let’s understand it in a little bit more detail. Do you remember Coca-Cola’s first ever monochrome color logo? Since then, Coca-Cola has been on a journey of outgrowing the way they look across decades. Take a look at their branding evolution over the years. 

Rebranding can be a big deal. If it’s done right, it can push your brand to new target markets and make it more appealing. But if it goes wrong, it can leave your customers questioning about what you are actually doing. 

Who should you rebrand for? 

The third W of rebranding — who should you rebrand your business for? Again, the answer to that is your audience. But we believe it’s deeper than that. Here’s who you should rebrand for: 

• Current customers 

Like we always say, the customer is king, and keeping them happy is crucial. The way you rebrand your business can enhance the overall experience of your brand and strengthen their loyalty. 

Pro tip: While rebranding, make sure you don’t completely alienate your loyal customers. 

• New and potential customers

One of the major reasons for rebranding is to attract new and potential customers. If you think your current brand does not appeal to a younger or broader audience set, a rebrand can help you reach them. 

Pro tip: It’s important to consider what kind of audience you want to attract or the target audience you want to tap into. Understanding these can help you rebrand and appeal to the interests, preferences, and likes of the customers you want to offer your product and services to. 

• For staying updated on market trends 

Picking relevant trends and staying updated on them can help your brand remain relevant and competitive. Let us suppose that you run a small-scale meal-prep startup business – you can simply convert your standard packaging material to paper-based or sustainable packaging material. 

Updating a small element of your business like packaging shows your commitment towards the environment. This can help you attract environmentally conscious customers, enhance your brand’s essence, and grow in the dynamic market landscape. 

• Competitors 

The last thing that will be on your mind, while working on your rebrand is your competitors. But, it is more than important to monitor what’s working for your competitors and what isn’t. 

Analyzing your competitors can help you revamp or rethink your brand strategy. This analysis can help in providing valuable insights and help you create a brand that helps you stand out in the market. 

This can help you better your product or service pitch, find your unique selling proposition, and showcase it prominently in your rebrand.

When should you rebrand your organization? 

The fourth W of rebranding is to answer when you should rebrand your organization. 

Let us understand it with the help of an example — Apple faced a setback in the late 1990s. Even though they had a loyal and niche customer base, the company entered the line of bankruptcy.

While facing this, Apple took a bold step and rebranded themselves as the “Think Different” company emphasizing innovation and creativity. They launched groundbreaking products like the iMac, iPod, and eventually the iPhone, which changed the tech landscape.

The entire rebranding turned out to be historical in Apple’s book. It shifted their entire image from a struggling computer manufacturing company to a global leader of innovative tech products. 

We understand that rebranding can become a very big decision and it only becomes successful when it is done at the right time. Here are a few reasons why you should consider rebranding: 

• New goals and values: If your company’s core goals and values have evolved over a particular period of time, and no longer represent who you really are and what you stand for, it is a great time to rebrand. 
• Obsolete brand image: If your brand image or brand identity no longer represents what you stand for it’s time to rebrand. Ensure that your rebranding reflects your current vision and mission accurately. 
• Market changes: When industries change over time or face setbacks, rebranding can help in keeping your brand competitive and relevant in the market. 
• Merger or acquisition: When companies merge or acquire another company, it leads to the fusion of different cultures, values, and brand identities. It is at this point that rebranding efforts become essential to avoid confusion for customers and employees. It helps in creating a cohesive brand image. 

Where should you focus while rebranding your organization? 

The last W of rebranding speaks about the areas you should focus on while rebranding your organization. Rebranding doesn’t just end with logos and slogans. 

While rebranding, it is essential to check every area of your organization to ensure consistent and efficient transformation of your brand identity. Here’s a checklist of everything you should consider during rebranding: 

• Logo and visual identity:
• Logo design
• Brand guidelines
• Messaging and communication:
• Tagline and brand message
• Content strategy
• Website and online presence:
• Website redesign
• Social media profiles
• Collateral and marketing materials:
• Brochures and print materials
• Digital marketing

Both creative and brand teams play pivotal roles in executing a successful rebrand by ensuring consistency and alignment with the new brand identity.

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40 successful rebranding examples to draw inspo from for your next rebrand

Starbucks is a classic rebranding example. In 2011, Starbucks dropped the word “coffee” from their logo. 

Starbucks undertook this rebranding to signify their expansion beyond coffee, and into various beverages and food. The major lesson learned from this rebranding is that a brand can diversify and evolve to a broader range of offerings. By removing “coffee” from the logo, Starbucks showed its commitment to the diversification of their business model. 

What did we learn from this? 

• A well-established brand can successfully evolve beyond its original product or service.
• This rebranding taught us that removing a specific product reference from a logo can symbolize a company's commitment to diversifying its business model. 
• Starbucks' move reminds us that adapting to changing tastes is crucial for staying relevant in the competitive marketplace. 

In the year 2014, Airbnb underwent a significant rebrand. They launched their new logo called "Bélo," which symbolized belonging, sharing, and a sense of community. 

The major reason for this rebranding is to shift the perception of Airbnb in the customer’s eyes from a mere accommodation service to a platform that fosters connections and a sense of belonging among travelers. 

The lesson we learn here is that a well-thought-out rebrand can redefine a company's identity and purpose, effectively communicating its values and aspirations.

In 2018, Uber rebranded to portray a more approachable and trustworthy image. 

They introduced a new logo and app design with softer colors and a rounded logo. The reason for this change was to distance themselves from the controversies and negative perceptions surrounding the company. 

Nike, which today is a household name, started off like any other sports brand in the early 2000s. Over the past years, Nike rebranded itself into a lifestyle  brand rather than just any other sports brand in the market, continuing through till today. 

In their gradual rebranding process over the years, Nike has become an entire fitness lifestyle brand that sells smart watches, makes musicians athletes, and has a community and culture of its own. This goes to show that redefining your brand perception can open up new marks. 

• Nike's transformation from a sports brand to a lifestyle brand demonstrates that evolving your brand perception can unlock new opportunities and markets.
• Nike's expansion into smartwatches and collaborations with musicians illustrates that diversifying your product offerings can help redefine your brand and cater to a broader audience.
• Building a community and culture around your brand can create a lasting impact and enhance customer loyalty. 

McDonald’s 

McDonald’s underwent a super interesting rebrand in 2016. Prior to that McDonald’s was known famously for having unhealthy food. When they started to receive their dose of backlash, it called for a rebranding. 

They expanded their color scheme from just the two colors of the condiments, red and yellow, to purple, blue, green, and so much more. 

Over the years, McDonald’s has gone through many changes in their packaging, which goes to show that a rebranding can help address negative associations and improve your overall brand perception. 

• McDonald's rebranding in 2016 taught us that reevaluating and changing your brand image can help address negative associations, in this case, related to unhealthy food.
• McDonald's decision to expand its color scheme beyond red and yellow demonstrated how even small visual changes, like packaging colors, can contribute to a brand's modernization and perception improvement.

Known as the “King of beers”, Budweiser has been one of the largest beer manufacturers in the world. But it hasn’t been the same all this while. 

While craft breweries were taking over the younger beer drinkers, Budweiser lagged behind. Budweiser made a strong decision to rebrand and move away from their traditional values and take a different approach. 

This shows how a brand can attract a younger audience through rebranding while keeping its heritage intact. A thoughtful rebrand can help in matching the preferences and values of new target markets and evolve significantly. 

Lego is another classic rebranding example through the ages. This Danish toy manufacturing company went through several rebranding efforts and became an iconic one at every stage. 

The most notable rebrand took place in the early 2000s because of the financial crunches. They completely shifted their focus from just a toy company to one that’s centered around creativity, innovation, and imagination. Over the years, they have not just created new logo variations but also extended their product offerings and aligned them to the core values, making their brand unique in the market. 

Dunkin Donuts 

Dunkin Donuts, which has garnered the likes of many people (including the very own Charlie D’Amelio) has a super interesting rebranding story to it. 

They changed their logo from Dunkin Donuts to just “Dunkin” in 2018. The major reason for this rebranding was to shift the focus from just donuts and become America's favorite destination for coffee, beverages, and of course those yummy donuts. 

Post their rebrand, Dunkin' successfully maintained its core identity as a go-to coffee spot, illustrating how a strategic rebrand can adapt to evolving consumer preferences and maintain a strong brand presence.

• Dunkin's transition from "Dunkin Donuts" to "Dunkin" underscores the importance of aligning a brand's name with its evolving focus and offerings. 
• Despite the name change, Dunkin' managed to preserve its core identity as a go-to donut destination, highlighting the effectiveness of strategic rebranding in redefining brand perception while retaining brand loyalty.

Tupperware 

Another household name, Tupperware also has its fair share of rebranding stories. The primary reason for rebranding was to stay relevant in the fast-paced digital age. 

The switch from traditional to modern and eco-friendly involved updating the entire packaging and promoting their online storefront. The lesson from Tupperware's rebranding is that even long-established brands can adapt to changing consumer expectations. 

GoDaddy Inc 

GoDaddy, the web hosting and domain registration company, underwent a rebranding in 2020. 

The lesson we learn here is that a rebrand can help a company to shed its negative perceptions and build trust. Once they redesigned the logo, they improved their brand perception and credibility.  

Dominos Pizza 

Domino's, the pizza delivery giant, underwent a significant rebranding in the late 2000s. 

When Dominos faced huge backlash for their taste and quality, they launched a fun campaign called “Pizza Turnaround” with an intent for improvement and change. The lesson we learn from Domino’s rebranding is that openly acknowledging shortcomings can shift brand perception and make it more customer-focused. 

Burberry, the British luxury fashion brand, initiated a rebranding in the early 2000s to battle criticisms against chauvinism and growing counterfeit products in the market. 

The brand refocused on its heritage by emphasizing its classic trench coats and iconic check pattern. The lesson from Burberry's rebranding is that heritage and authenticity can rejuvenate a brand and breathe new life into a brand's identity to help it reclaim its prestige in the market.

Meta, formerly known as Facebook, underwent a major rebranding in 2021. The reason was to reflect the company's shift from primarily being a social media platform to focusing on the metaverse and augmented and virtual reality. 

Meta's rebranding teaches brands that rebranding or repositioning for future trends is crucial and aligns with emerging technologies and trends in the digital landscape. It also turned out to be a big rebranding fail, because it really didn’t go the way the organization predicted it would. 

Pringles, the well-known snack brand, has undergone several rebranding efforts over the years.

The lesson from Pringles' rebranding is that staying relevant and appealing to consumer tastes requires continuous adaptation. By refreshing packaging, introducing unique flavors, and engaging with pop culture, Pringles keeps its brand fresh and appealing to both loyal customers and new generations of snack enthusiasts.

In 2019, Slack, the popular workplace collaboration platform, underwent a rebranding to modernize its visual identity. 

The major reason for rebranding was to reflect the growth and maturity of the company. The rebranding involved a simpler logo design and a more vibrant color palette. Slack adopted a cleaner and more contemporary look to position itself as a dynamic and forward-thinking tool for modern workplaces. 

Over the years, Apple has also gone through several rebranding and positioning efforts with every product they have created.

Some of the notable moments in their rebranding efforts include the shift from Apple Computer to Apple Inc. in 2007. This shift towards a broader tech focus even opened up doors to their diverse product offerings, beyond their original Macbooks. 

In 2020, Apple introduced the M1 chip and updated macOS, further emphasizing their transition to in-house chip design and seamless integration across devices. These rebranding moments showcase Apple's adaptability and ability to redefine itself with every innovation. 

• Apple's transition from "Apple Computer" to "Apple Inc." in 2007 taught us that a brand can expand its horizons by shifting its focus and embracing diverse product offerings beyond its original niche.
• Apple's introduction of the M1 chip and macOS updates in 2020 highlighted the company's ability to adapt and redefine itself through continuous innovation, emphasizing the importance of staying at the forefront of technology trends.

Spotify's rebranding is another big case study that most marketers don’t miss. Their rebranding efforts from an early music startup to a world music phenomenon, evolved with rebranding. 

In 2015, Spotify went through a visual evolution refining their logo and their overall aesthetic. The new simple logo represents their commitment to user-friendly design and a stronger brand identity. 

While still maintaining elements of green, they made a subtle and effective shift to emphasize their global and cultural influence. This goes to show that fine-tuning your brand from time to time can lead to brand growth and maturity while increasing brand recognition and user engagement. 

7-Eleven, a fan-favorite American convenience store also has its fair share of rebranding efforts. 

They have undergone periodic rebranding efforts to adapt to changing consumer needs, preferences, and lifestyles. With every revamp they aim to emphasize convenience, variety, and a fresh outlook. 

Updating store designs, offering healthy foods, and improving the overall customer experience have also been a big part of 7-Eleven's rebranding efforts. They have also consistently remained relevant in the competitive convenience store industry. 

This shows the brand’s commitment towards meeting the changing needs of their customers while maintaining their core identity as a go-to destination for quick and easy purchases. 

"Pepsi is an iconic brand that is constantly evolving with the times, as it has been a staple in pop culture and disrupted the category for the past 125 years," said Todd Kaplan , Chief Marketing Officer - Pepsi. 

Pepsi, a household name all over the globe has gone through several rebranding efforts and tweaked their logo to reflect modern design trends. With their recent rebrand in 2024, they aim to connect unapologetically with the current and future generations and engage with customers effectively. 

Pepsi’s rebrand will continue to inspire upcoming brands to stay dynamic in their branding efforts and resonate with brands changing tastes and values. 

• Pepsi's ongoing rebranding efforts emphasize the importance of continuous evolution to stay relevant and connect with changing consumer preferences and generations.
• Pepsi's 2024 rebrand showcases the significance of aligning a brand with the values and tastes of both current and future generations to effectively engage with customers.
• Pepsi's rebranding journey serves as an inspiration for other brands, highlighting the need to remain dynamic in their branding efforts and adapt to evolving market trends. 

Fanta, a brand under the umbrella of Coca-Cola recently dropped their OG orange color as part of their new rebranding initiative in 2024. 

The brand opted for a more playful and refreshing outlook. Dropping the green leaf and shedding their outdated image, Fanta went in more for a cleaner look and a more modern aesthetic. 

In addition to their rebranding efforts, Fanta also expanded their flavor offerings catering to diverse tastes and trends. This strategic branding will help the brand stay relevant in the current competitive market. 

Baskin Robbins 

Baskin Robbins underwent a recent makeover in 2024 and breathed a new life into this beloved ice cream chain. 

Their recent rebranding efforts have modernized their visual identity and introduced a more cleaner and immersive look. They opted for a new logo that looks clean and contemporary. The rebranding also involved updating their store design with a more diverse menu offering with trendy flavors and a welcoming atmosphere for their customers. 

Who knew that a strategic rebrand could help reclaim market position? 

Nokia is one such brand and its recent rebranding efforts have turned out to be a strategic move to reclaim its position in the tech industry. The  mobile giant of the ‘90s and the early 2000s adopted a more modern and minimalist approach. 

They also shed their iconic “Connecting People” tagline. This rebrand signals brands to shift towards a future-focused approach and create an innovative identity in the ever-evolving technology landscape. 

• Nokia's recent rebranding demonstrates that updating a brand's image with a modern and minimalist approach can help it regain relevance in a rapidly evolving industry.
• Nokia's shift away from its iconic tagline "Connecting People" suggests that brands should embrace a future-focused approach to adapt to the changing technology landscape and create a more innovative identity.

 Toblerone 

A rebrand sometimes isn’t all just about colors and logo, but can even be a great move to protect your brand equity and integrity. 

Toblerone, which is all set to move its production to Slovakia in 2024, removed the Matterhorn logo and “Established in Switzerland in 1908” tagline. 

With legal regulations coming into place, Toblerone revamped its logo to make it look more contemporary and align it with the current design trends, while still retaining elements of its timeless identity. 

This new rebranding emphasizes the brand’s commitment to its quality, heritage, and tradition while also staying relevant to its new generation of consumers. Goes to show that brands can evolve without diminishing their iconic image and continue to be market leaders globally. 

Balmain Paris  

This luxury fashion brand underwent a subtle yet bold rebranding signifying a more contemporary approach. 

Sticking to their Parisian aesthetic, the brand’s logo now features a cleaner and bolder typeface, that speaks of its sophistication and modernity. This shows the brand’s commitment to evolving fashion trends while keeping intact its French heritage. 

FC Barcelona 

FC Barcelona's rebranding in 2018 is a significant step in modernizing the iconic football club's image. 

While the club's emblem remains largely unchanged, the font has been updated to a more contemporary, streamlined style. This rebranding reflects Barcelona's commitment to staying relevant in the ever-evolving world of sports marketing. 

This helps to improve the overall global appeal and resonate with the younger and tech-savvy fan base. This fresh revamp signifies FC Barcelona’s readiness to embrace the future, both on and off the football field, as it continues to inspire fans worldwide.

Rolling Stone 

Rolling Stone, the iconic music and pop culture magazine, has undergone a noteworthy rebranding effort in 2022. 

While preserving its legacy as a music authority, they broadened their content to add a wider range of cultural topics. The logo has been modernized, shedding its old-school, typewriter-style font for a sleeker, contemporary look. 

This new rebranding signifies Rolling Stone's adaptation to the digital age, catering to diverse interests and a younger audience. The magazine remains a trusted source for music enthusiasts while expanding its coverage to include politics, entertainment, and social issues. It's a strategic move to stay relevant and maintain its status as a cultural influencer.

Rotten Tomatoes 

No, we’re not talking about a grocery store that sells rotten tomatoes. Rotten Tomatoes, the popular movie and TV review company, underwent a notable rebranding in 2018. 

While maintaining its iconic tomato-based imagery, the platform revamped its logo with a more modern, polished appearance. This rebranding reflects Rotten Tomatoes' commitment to delivering trusted, user-generated ratings and reviews in an increasingly digital and diverse entertainment landscape.

Evernote, the popular note-taking and organization app, underwent a rebranding effort to align with its evolving mission. 

While maintaining its familiar elephant logo, the brand introduced a more modern and refined color palette and typography. This rebranding signifies Evernote's commitment to productivity and information management in a digital age. 

The updated design reflects simplicity, ease of use, and a focus on clarity. It aims to enhance user experience and attract a broader audience, including professionals and students.

Papa Johns 

Papa John's, the global pizza chain, initiated a significant rebranding effort in November 2021. 

The most visible change was its logo, where the iconic Papa John character was given a more contemporary and streamlined look. 

This transformation was part of the company's commitment to distancing itself from a controversial past and focusing on a fresh start. Beyond the visual changes, Papa John's also invested in improving its ingredients and customer experience. 

The rebranding aimed to rebuild trust, emphasizing quality, inclusivity, and community engagement. It represents a pivotal shift for Papa John's as it strives to regain its position as a leading pizza brand with a renewed commitment to excellence.

In 2018, Best Buy, the electronics retailer, recently underwent a noteworthy rebranding effort. 

It refined its logo, opting for a cleaner, more modern look while maintaining its iconic tagline "Let's talk about what's possible."

This rebranding emphasizes Best Buy's shift from a mere electronics store to a tech solutions destination. Evolving to meet changing consumer needs and providing immersive retail experiences can breathe new life into business. 

Glamour, the renowned fashion and beauty magazine underwent a significant rebranding.

The publication shifted its focus from aspirational content to more relatable, diverse, and inclusive narratives. 

This rebranding acknowledges the evolving standards of beauty and the importance of authenticity. Brands can learn that adapting to societal changes, celebrating diversity, and promoting genuine, relatable stories can resonate more deeply with today's audiences, fostering stronger connections and relevance in an ever-changing landscape.

IHOP, the popular breakfast chain, initiated a significant rebranding by temporarily changing its name to "IHOb, and then switching it to an inverted “p”. 

Apart from being known as the International House of Pancakes, this rebranding move also emphasized their new burger offerings. They immediately withdrew the campaign successfully after drawing attention to their diversified menu. 

What brands can learn from this is that a well-executed brand stunt can create buzz, introduce new offerings, and yet maintain its core identity. 

• We learn that well-executed brand stunts can be a powerful tool to create excitement and curiosity.
• This rebranding move allowed IHOP to introduce and emphasize their burger offerings while still maintaining their core identity as a breakfast chain. 
• IHOP's ability to swiftly revert to its original name illustrates the importance of flexibility in branding. Brands should be adaptable and ready to adjust their strategies when needed to engage with their audience effectively.

Santander, the global banking giant, embarked on a substantial rebranding journey to revitalize its image. 

It streamlined its visual identity by flipping the switch between its original red and white colors. The aim behind this rebranding is to position Santander on the digital banking landscape. Santander tried to reposition itself into a more customer-centric and technologically advanced banking system. 

Mailchimp, the email marketing platform,  underwent a notable rebranding. They simplified their logo and introduced a friendly and approachable mascot named "Freddie." 

This rebranding aimed to  humanize the brand and reflect its user-friendly ethos. Brands can learn from this that even in the digital realm, adding a personal touch and simplifying your brand's visual identity can help build stronger connections with users. 

Google Adwords 

Google AdWords, the advertising platform, rebranded as "Google Ads" to better represent its broader advertising capabilities. 

The rebranding aligned with Google's shift towards machine learning and automation in advertising. It aimed to simplify the platform's complex image and emphasize accessibility for businesses of all sizes and appeal to a larger digital advertising landscape.

Ogilvy, the renowned advertising agency, underwent a significant rebranding in 2020. They dropped "& Mather" from their name and introduced a new visual identity with a simplified logo and a vibrant color palette. 

This transformation signified a shift towards a more modern, unified, and integrated agency. What one can learn from this is that staying relevant in the ever-changing advertising industry often requires a fresh, contemporary image and a commitment to adapt to evolving client needs, and have a competitive edge.

The Guardian 

The Guardian, the reputable British newspaper, underwent a subtle yet impactful rebranding in 2018.

They introduced a new logo with a contemporary font and a striking black-and-white color scheme. This shift aimed to emphasize their digital-first approach and commitment to quality journalism. 

Ben & Jerry's

Ben & Jerry's, the iconic ice cream brand, initiated a noteworthy rebranding effort by focusing on social and environmental justice issues.

They unveiled a new logo to celebrate their 20th anniversary. The new logo is a slight modern update to their iconic brand design and personality. They also revamped their packaging to prominently display their support for causes like climate change and racial justice, aligning with their values. 

• The slight update to their logo showcases that a brand can modernize its design without losing its core personality, maintaining recognition among customers.
• By using packaging to prominently display their support for causes, Ben & Jerry's shows that product packaging can serve as a platform for conveying a brand's values and engaging with consumers on important social issues.

Twitter embarked on a rebranding journey, updating its logo and emphasizing its role as a platform for public conversations and news.

Twitter's rebranding to "X" in a surprise move shocked the digital world. Though, it may not be the best move, this bold change of stripping away the platform's iconic bird logo and blue color scheme, aimed to signify a fresh start and shift towards more inclusive and diverse user experiences.

Rebranding on your mind? 

Rebranding is a strategic move that can breathe new life into your brand and resonate with evolving consumer preferences. The examples we have explored showcase a variety of approaches, from subtle logo changes to dramatic shifts in messaging and brand identity. 

What's clear is that successful rebranding requires a deep understanding of your target audience, with brands and creative teams aligned to your brand vision, along with a commitment to staying relevant. Book a demo to see how Artwork Flow can help you streamline your teams and fast-track your rebranding process. 

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