yoga studio business plan sample

Yoga Business Plan Essentials [With Studio Template & Samples]

Published by caroline @ wellness creative co on 12 february 2020 12 february 2020.

Preparing a yoga business plan might seem like a daunting process but it doesn’t have to be difficult. Whether you want to open your own studio or become a freelance teacher, a basic plan will maximise your chance of success. By covering the essentials outlined below, you can create an impressive business plan quickly and easily. 

In this article – we walk you through the 7 core sections of a professional yoga business plan, including examples, PDF templates, and a downloadable cheat sheet.

7 Elements of a Yoga Business Plan

Founding your very own yoga business can be an exciting yet overwhelming task. The best way to set yourself up for success is by having a solid plan from the start. This allows you to approach the venture in a strategic and step-by-step manner.

A professional yoga studio business plan will also help you to secure funding (if you need it). It’ll reassure lenders that your concept will be successful, making them more likely to lend you money. Having a well-prepared business plan is essential for accessing government grants for yoga studios or fitness equipment loans.

A good yoga business plan will include the following sections…

• Executive summary
• Market analysis
• Overview of the company
• Product and service summary
• Sales strategy
• Financial info
• Implementation plan

You can download our handy business planning cheat sheet as part of our template bundle … Now let’s explore what each of these should cover…

1. Executive Summary

Investors don’t want to wait until the end of a document to understand your business so get straight to the point. Why should they invest in your idea?

Include your purpose, key financial info, and unique selling points. While this section comes at the beginning of your plan, it’s usually easier to write at the end (once everything else is done).

2. Market Analysis

Are you tapping into a growth industry or is the market in decline? In this section, you’ll need to demonstrate the potential for your business and clearly identify the opportunity. 

Will there be a strong demand for your yoga classes, services, or products? Reference yoga industry statistics , trends, and competitor info to build up a clear picture.

3. Company Overview

This is where you summarise how the company will operate. Include your business objectives, studio location, form of ownership, legal status, structure of the team, and plan for operations. If you’re starting a freelance yoga business, then this section will be shorter than a studio’s.

4. Products & Services

What are you going to sell? Many people find this the most fun part since it’s where you turn all your yoga business ideas into reality.  

Make a list of the products or services that you’re planning to offer, including the names, descriptions, and pricing. For example, this might be studio memberships, one-to-one sessions, teacher workshops, or merchandise.

You might also like… 35 Creative Yoga Business Names for New Start-Ups .

5. Sales Strategy

How are you going to attract customers to your business? This should cover all of the sales and marketing aspects of your yoga business.

Outline your branding ideas and include a marketing plan that explains how you’ll secure paying clients. This should include all of the yoga marketing activities you’ll do to launch successfully and keep the money coming in once you’re open.

6. Financial Info

This section is the crux of a good yoga business plan – will you really make money? Plot out all of your figures on spreadsheets so that potential investors can see how you arrived at them. It’s also helpful to visualise some of the key info on charts and graphs.

Include a breakdown of all your yoga studio startup costs, plus cash-flow, profit & loss, and breakeven figures. Project your figures 1 year, 3 years, and 5 years ahead so it’s clear what the long term potential is. 

7. Implementation

This is where you explain how you’ll turn the plan into a reality. It should include a list of all the actions you’re going to take, along with deadlines ( Gannt charts are ideal here).

Why Business Planning Matters

If you’re still not convinced that you need a yoga business plan, then here’s the reality – it’s actually essential to your success. Without it, you won’t be able to secure funding or business loans so it’s worth taking the time to prepare one.

It’s not just about having the piece of paper to show people – it’s about the process of creating it. Planning forces you to conduct research and weigh up whether your idea is really viable. This can save you a lot of time, money, and heartache in the longterm, as well as setting you up for success in the future.

“Business plans double your chance of success.”

There’s compelling research showing that founders who create a business plan are almost twice as likely to grow their business or secure capital successfully. It’s fundamental to ensuring that your yoga business becomes profitable as quickly as possible.

Yoga Business Plan PDF Downloads

If you’d like a yoga business plan template to follow, then here are a few PDFs that can help. Some are more general fitness studio examples since many yoga studios also offer other types of classes. They will give you plenty of useful ideas for developing your very own plan.

• Ibis World produced this thorough 60-page sample, which is a great source of financial projections.
• The Yoga Lunch Box  offers a comprehensive yet easy-to-read yoga business template.
• Launceston City Council created this all-singing and dancing health club business plan.
• Fitness Texter has a nice little guide that includes helpful questions to ask yourself.
• Dragon Fitness Training provides an interesting plan for one-to-one instructing or training services.
• Catalyst Fitness created this business plan with detailed risk assessment.

Creating yoga business plan is totally worth the extra time and effort. It’ll be the blueprint for your business for the next 3-5 years, as well as helping to secure bank loans or investor funding. Putting some thought into exactly how you’ll promote your services and manage cash flow, will ensure you’re prepared for life as a yoga business owner.

Business Planning Download

We’ve found that the best way to approach business planning is to work on it in small chunks . Trying to get the whole document done in one go is the quickest route to overwhelm. Instead, we recommend working on just one section each day. This will enable you to complete the whole thing within a week, without stressing out.

To simplify the process, we created a  cheat sheet for preparing your yoga business plan. It walks you through 7 simple sections that’ll result in a killer document, without the stress. You can download it as part of our Fitness Business Templates…  

Fitness Business Templates & More

Our ready-made templates make it quicker, cheaper, and easier to promote your fitness business. They can improve the effectiveness of your sales and marketing campaigns. If you aren’t an experienced marketer, then templates also provide a useful guide for you to follow.

Whether you run a gym club, fitness studio, or personal training business, these templates will save you time and effort. They’ll help you to plan and organize your promotional activities so that you generate more revenue . You’ll get 60+ templates covering sales, marketing, lead gen, client training, and business start-up resources.

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.

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The Ultimate Guide to Creating Yoga Business Plans (With Template)

If you’re reading this, you’ve probably been teaching for a bit and started to think…this is tougher than I thought! I mean, how am I supposed to actually support myself doing this?? I feel like something’s missing…

Well, that something is most likely…

The business-side!

[CUE THE CRINGE]

Did you just make a face as though you just sucked on a lemon? 

Or maybe your belly did a backflip? 

You’re not alone! 

Business totally wasn’t my thing in the beginning either!

Between wanting to bury my head in the sand and not think about it, to not seeing the value in it…let’s just say it’s been a loooong journey to get to where I am today! 

And that’s why I’d LOVE for you to benefit from my struggles and make your journey to becoming a successful yoga business owner shorter than mine was!

I’m excited to tackle this important topic head-on because it daunts most if not ALL yoga teachers at some point in their journey. 

We’ll explore what to think about before starting a yoga business, what a yoga business plan is, why you need one, how to make one, types of yoga businesses, and some common FAQs.

The more you are cringing, the more I encourage you to dive right in! So EXHALE and let’s go!

What To Think About Before Starting A Yoga Business ?

First, let’s get on the same page in terms of what we mean by “yoga business”. Some examples of yoga businesses are:

• Yoga studio owner
• Co-op yoga space owner/partner
• Online yoga teacher
• Private yoga teacher
• Yoga retreat leader
• Workshop leader
• Yoga and wellness coach
• Contract yoga teacher ( corporate yoga , yoga at schools, events, health clubs, pop-ups, festivals, etc.)
• Specialty yoga teacher (kids, disabled populations, elderly, veterans, disenfranchised populations)
• Yoga teacher training leader
• Continuing yoga education provider
• Yoga podcasting
• Yoga writing
• New teacher mentoring
• Yoga school owner
• Selling yoga products

And really, whatever ideas you can dream up! 

If more than one of these sparks your interest, that’s great! I often recommend building a yoga business with multiple revenue streams.

Now, onto what you’ll want to consider before building your yoga business. Some questions to ask yourself are:

• What is your risk tolerance?  Do you have a day job that can support you as you transition into being a new business owner? If so, read why I suggest holding onto that gem! Are you the sole breadwinner with a newborn baby and a partner out of work? Or maybe you’re single with few financial responsibilities and a large amount in savings so you can handle more risk?
• Are you ready to say goodbye to some free time?  If you already have no wiggle room in your schedule for things like self-care, you might want to question the timing or scale of your vision.
• Are you ready to change your relationship with yoga?   Turning a passion or side-hustle into your bread-and-butter will change your relationship with it. Are you ready to leave the dewy-eyed honeymoon phase with yoga and enter into a committed marriage with it through sickness (hopefully less of this haha) and health?
• Are you down to level up your yoga practice?  Having a yoga business means your personal practice needs to be on point! Having a dedicated personal practice while staying up-to-date on the latest developments and trends in the yoga world will support you in your entrepreneurial journey as well as keep you on your A-game so you can better serve your clients.
• Are you ready to face your fears and work on your money mindset?  Being a successful business owner takes a bit more than the law of attraction and magical thinking. It requires getting down into the muck of your limiting beliefs in addition to learning the nitty-gritty of running a company.

What Is A Yoga Business Plan?

Before we dive into what a yoga business plan is specifically, let’s start with “Business 101” and talk about what a business plan is at all!

A business plan is defined as a document that describes a company’s core objectives, business activities, and how it plans to achieve its goals. 

The exact layout will depend on its intended use and audience (whether it’s just for you or to seek funding from potential investors for example), but basically, it’s a road map! 

In order to get to where we want to go, we have to know where we’re going and have at least a rough idea of how to get there, right?

That’s why behind most successful companies is a business plan—it’s KEY in turning dreams into reality.

While a yoga business plan is generally the same as any other business plan, there is one noteworthy difference…the typical yogi mindset! Often the main thing in the way of a successful yoga business is the yogi behind it! 

Yoga teachers are known to have this idea that yoga and business aren’t compatible and that yoga business is bad and un-yogic because it’s “selling a spiritual practice” blah, blah, and aaaall the baggage this mindset brings with it. So keep in mind two things:

• Be aware of what comes up for you as you write your business plan. What inner fears, objections, and past traumas get stirred up? These reactions could present future obstacles to your success so note them and use your own yogic tools to work through them or enlist help (see #2).
• Your business plan might need to include spending some resources on this mindset work in the form of hiring a business mentor or coach . I personally coach each student in my Yoga Business + Entrepreneurship Teacher Training on their business plan. Talking it through with your peers and a professional is invaluable! 

Why Do You Need A Yoga Business Plan?

At least part of you is currently thinking, that sounds nice and all, Brett, but I know that I PERSONALLY don’t need this for what I want to do.

Not so fast my friend! Because I recommend that EVERY yoga teacher who wants to earn a living in the yoga industry begin with some basic business planning. Here’s why:

It shifts your mindset 

As a yogi, you know it’s pretty literally all in your head because your mindset links your internal beliefs to your external actions. So if you want to believe and act as if you run a company, then a business plan will spark the perspective shift that will have a ripple effect on everything else!

It helps you know if you ACTUALLY want what you think you want  

Writing a business plan asks you to get really real with what you want. Crunch the numbers, do the market research, go through paperwork, etc. You might get part of the way through this due diligence and realize…this isn’t what I want! 

Maybe the time commitment, up-front investment, potential revenue, etc. aren’t actually what you thought. Well…great! What better time to discover that than BEFORE pouring tons of time, energy, and money into it. This teaches you more about what you really want so you can pivot to a more aligned direction that you can feel better about committing to.

It helps you focus and make decisions 

Having a clear roadmap makes decisions about time and money management, choosing aligned partnerships, marketing, and more, way easier. #worthit

It helps you attract money and partners

Having a business plan ready to go will help you greatly in your quest for funding or partners if that’s something your yoga company needs.

It gives you confidence

Having a clear vision in your mind (and on paper) and an idea of how to get there will help give you the clarity and courage you need to get you over those bumps along the entrepreneur road. 

It increases your likelihood of success

While doing your market research , SWOT analysis, and marketing plan might make you groan upfront, your future badass business self will absolutely thank you for it! These will help you avoid potential pitfalls and up your chances of creating a thriving business.

Expect your yoga business planning to:

• Scare you . You’re going to avoid it, but once you get started, it’ll be easier than you thought.
• Anchor you into reality . Ideas are great. Realities are better. A business plan will help you take the real-world steps towards building your own dream business while providing you a practical reference to guide you along the way.
• Motivate, inspire, and embolden you . Often, all it takes to ignite us into action is getting clear on the vision and the path. 

How To Create A Yoga Business Plan: Step-By-Step (With My Template Worksheet)

I’m stoked to show you that creating your own yoga business plan is much simpler and less scary than it seems! Let’s walk through it.

1. Executive Summary

Think of your company summary as the Cliffs Notes of your business. Make it shiny and polished so that others could take a quick peek and know what your business is all about. It’s helpful to start here because it gets your wheels turning on the rest of the plan elements. Once you complete the rest of the sections, you can revise the summary as needed. 

Some things to include are:

• Your business name
• Your mission (A few sentences on why your business exists, who it serves, and how it does that)
• Your vision (The ultimate dream of where you see your business going)
• Your “Unique Selling Proposition” or USP (What makes your business different from your competition?)
• Goals and plans (A brief sketch)
• Your team and organization (Could be business partners or a support team like social media marketers, coaches, accountants, even babysitters, and your home team!

2. Market & Customer Analysis

It’s great to tackle this section early on as it helps inform the other business plan categories. The market analysis piece includes an industry description (trends, growth rate, etc.), analysis of competitors, how you will stand out, and research on what your target market wants and needs. 

If this part is boggling you, a fun way to get to know your customers is to just have conversations with your people! What do they need and want in their lives? The customer analysis further includes the demographic of your target market, size of the audience, and their purchase potential. 

3. Products & Services

For many yoga instructors, this is the fun part because it’s all about what we share and how we serve people! Write a full description of what exactly you offer and the prices.

4. Funding & Financial Summary

For yoga people, this is usually one of the cringiest elements of the plan, and so I tell you this out of love: no one gets too far in business without at least a basic financial plan. 

The full version of this section includes startup costs, ongoing and long-term investments, and financial projections. 

But here’s the good news: You can make a quick and dirty business plan just by getting real about your cash flow! How? In my 300-hour yoga teacher training , I’ve got you covered. In the course, I walk you through cash flow and profit as well as how to avoid the mistake that causes many businesses to fail in the first year (hint: it has to do with working capital). 

5. SWOT Analysis

SWOT stands for strengths, weaknesses, opportunities, and threats. Doing a SWOT analysis before building your business helps you foresee and avoid potential problems and brainstorm strategies for success. See the business plan template for the full deets!

6. Sales & Marketing Plan

While you don’t have to become a social media influencer to have a successful business, you do need a marketing and sales strategy to promote your business and attract potential customers! 

To most yogis, sales and marketing are the same, but they do have some differences. Your marketing strategy gets you in front of your customer and piques their interest while your sales strategy relates to the actual selling of your products or services. 

This section includes your marketing ideas, sales strategies, associated costs, and rollout timelines. 

Yoga Business Plan Template

Woot woot! As a little reward for getting through all of this business talk so far, I’ve made you a template so that you can get started right away!

It is PACKED with helpful exercises that will guide you into clarity so that you can create a business plan that WORKS.

Because launching a business is hard…

…but it doesn’t have to be. Especially when someone who has already done it SUCCESSFULLY gives you the exact steps to doing it.

This worksheet will help you address all the details of your yoga business, both big and small.

In fact, it is SO helpful that it’s actually a part of my 300-hour yoga teacher training curriculum .

And I’m sharing it with you here, for FREE.

Because I honestly believe that everyone deserves a chance at success 🙂

Save Hours with my Proven Formula. FREE Yoga Business Plan Download & Checklist 👇

Save Hours with my Proven Formula. FREE Yoga Business Plan Download

Different Types Of Yoga Businesses

Now that you’re (hopefully) feeling more excited about making your own yoga business plan, I’m going to hook you up even more and share some extra considerations to keep in mind while making a plan for your specific type of yoga biz.

Online Yoga Business  

For online yoga businesses, consider and include in your plan:

• A market analysis specific to online offerings . What will make you stand out online right now? Can you offer something different?
• Offering platform . How will you make your offerings? Will you invest in a course software platform or keep things simple to start? 
• Drop-in or membership basis . Are your offerings drop-in or on a monthly or annual membership basis? 

Yoga Studio Business 

Some things to think about and include in your yoga studio business plan:

• Location analysis . Is there a market in the area you’re looking at? Is there a lot of competition in the area? Does the location have good visibility or will it require more marketing? 
• Space size & lease cost . How many people do you want to accommodate? Can you realistically afford the rent based on the capacity, what you want to offer, and how much you want to charge?
• Retail inventory . Will you also sell yoga products in your studio? If so, which values will determine what you sell ?
• Yoga instructor recruiting & retention . How will you find and keep quality teachers?
• Community building & client retention . How will you cultivate a thriving community and keep your loyal students coming back for more?

Yoga Teacher Business 

This general category can include many offerings ( many examples of how to make money as a yoga teacher are listed here ). Some things to keep in mind include:

• Address each offering in your plan . If you have multiple offerings, include all of them in your plan as well as separate sections on market research, SWOT analysis, etc. as needed.
• Rank your offerings . Will you focus on all of your offerings equally or emphasize some over others? You might assign a percentage value to each of your offerings and focus on those in the sweet spot where your passion and revenue potential overlap and those that are natural marketing funnels for others. Prioritizing will help you focus your energy, money, marketing, etc. so you don’t spread yourself too thin. 

Co-Op Yoga Business 

Some things to take into account as you write your plan for a co-op yoga business structure include:

• Offering scope . How broad or narrow are the offerings? Will it be all one style like Hatha or power yoga ? Or is the aim to create a space with diverse offerings? Will you open it to other related healing modalities like massage or energy work?
• Business ownership . How will ownership and responsibility of the facility be shared? Whose name(s) will be on the lease?
• Financial division.  What is each party financially responsible for? How is revenue shared?
• Marketing responsibility . Will marketing be done jointly or individually? 
• Partnership scouting and terms . How many co-op partners do you need to be sustainable? Do you already have enough? If not, how will you find these people? How long are partners committed to the space for?

FAQs About Creating Yoga Business Plans

If you were one of the “cringers” as you started this article and you’ve made it this far with questions, it’s a sign your mind is opening to the idea of running your own yoga business and making a plan for it. Congratulations! This is the most crucial step (see, it’s so easy that it’s already happening!)

How Much Does It Cost To Start A Yoga Business?

Short answer: From a couple hundred to several thousand dollars.

Long answer: It depends on your business! Obviously, opening a brick-and-mortar yoga center has a significantly larger start-up cost than a pop-up studio. Or if you want to offer online yoga classes and have a large email list your start-up costs might be limited to some management software and an online platform. 

This is where your business plan will help you! As you explore your mission and vision and get real about the potential costs, you can pivot if the financial investment isn’t aligned right now and see if there’s a way to make your business happen in a more cost-effective way. 

How Much Money Can I Make As A Yoga Instructor?

This is a big topic, my friends! So big that I suggest checking out the entire post that I’ve written about how much yoga teachers make .

As with most things, it depends on you! If you’re mainly into teaching yoga classes and want to teach a few times a week, making $31 per class brings in $6,500 annually. This could range up to around $40K per year if you teach 20 classes a week at $40 per yoga class. But if you’re willing to expand your offerings and your business knowledge, you could earn $100K and up! 

The main barrier to a high income is usually YOU, your mindset, and your willingness to put in the work!

Is Yoga A Profitable Business?

It can be! There are MORE opportunities for yoga teachers now than ever before and lots of room for you to be creative in your yoga service! Just like with anything, you can do the bare minimum and get paid accordingly or if you’re passionate about teaching yoga AND living your best life, that’s totally possible too. 

In my advanced yoga training , I walk you through two key aspects to making what you want from your yoga business (hint: the math and your thoughts). We basically map out how to earn $100k per year as a yoga instructor by figuring out how much you need to earn per student. You could sell one high-priced item or lots of lower-priced items! It’s actually simple math. 

Then we go into exactly how to do that and what you could create in order to earn that amount per student/customer. It’s the way that I grew my own profitable business as a yoga instructor so I know that you can do it too!

Why Do Yoga Studios Fail?

According to this 2018 IHRSA article , 81% of fitness studios close within the first year 😱 . 

Maybe a yoga studio doesn’t seem like a fitness business, but for these stats yoga studios are lumped in with the health and fitness industry. If your heart is still longing to join the ranks of yoga studio owners and to provide yoga classes at your own facility, don’t throw out your dream just yet! Just do your due diligence on the yoga studio biz to inform your decision first.

Some common mistakes made by first-time yoga studio owners include:

• Choosing friends instead of business partners
• Not prioritizing quality yoga instructors and quality instruction
• Not having a business strategy or vision
• Not focusing on community building and client retention
• Poor money management
• Not doing market research
• Poor leadership and organizational skills
• Not actively attracting new students
• Not choosing the right location

How Much Space Do You Need For A Yoga Studio?

Of course, this depends on your vision, goals, and budget. Do you dream of a small basic studio with a tight-knit community or a big booming hub? (Hint: this should be in your business plan!) 

To give you an idea, if you’re crafty, a 250-square foot space could be enough for you, up to 10 students packed in, and some props. 

How Much Space Do You Need Per Person For Yoga?

The common estimate is about 21 square feet per yoga practitioner. This is the equivalent of an average 2′ x 6′ yoga mat plus about 6 inches on all sides. That’s less than a hand width between you and your neighbor which is pretttty cozy so tweak this number as needed.

Can I Be A Yoga Teacher If I’m Not Flexible?

Short answer: Heck yes and please do!

Long answer: In fact, I dare to say if you aren’t flexible but are passionate about sharing your love for yoga…the world NEEDS you! We need more yoga instructors to shatter the common misconception that yoga is only stretching for already bendy people and mostly women. So if you don’t exactly fit that description, please get out there and show potential future yogis that pretzel-ability is not a requisite for yoga.

Can You Teach Yoga With A 200 Hour Certification?

Short answer: Absolutely!

Long answer: It’s common to not feel ready to teach the first year after finishing your 200-hour yoga teacher training (read more about that and what to expect with a 200-hour certification ). 

However, you absolutely can start teaching and earning money with a 200-hour certification as you continue to learn and dial in your personal style. It’s easy to feel like there’s always more to learn because…well…there is! News flash: that feeling doesn’t go away no matter how much you study because yoga is a rich and deep life-long study and practice. But a 200-hour training is the starting point, so don’t wait…get started! 

Next Steps:

• Explore my Yoga Teacher Resource knowledge hub for more tips about how to grow your yoga business.
• Download my sequences for a jumpstart on your upcoming yoga classes!
• For more detailed tips, processes, and worksheets to supercharge your yoga business, download my yoga business launchpad course !

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How to Write a Yoga Studio Business Plan (+ Template)

Creating a business plan is essential for any business, but it can be beneficial for yoga studio s that want to improve their strategy or raise funding.

A well-crafted business plan outlines your company’s vision and documents a step-by-step roadmap of how you will accomplish it. To create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every yoga studio owner should include in their business plan.

Download the Ultimate Business Plan Template

What is a Yoga Studio Business Plan?

A yoga studio business plan is a formal written document describing your company’s business strategy and feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Yoga Studio Business Plan?

A yoga studio business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Yoga Studio Business Plan

The following are the key components of a successful yoga studio business plan:

Executive Summary

The executive summary of a yoga studio business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your yoga studio  
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast, among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

You may not have a long company history if you are just starting your yoga studio. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company or been involved in an entrepreneurial venture before starting your yoga studio firm, mention this.

You will also include information about your chosen yoga studio business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a yoga studio business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the yoga studio industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a yoga studio’s customers may include:

• Working professionals who are stressed and seek yoga as a form of relaxation
• Seniors who want to stay active and improve their flexibility
• Expectant mothers who want to prepare for childbirth through yoga
• Athletes looking to improve their performance
• Yoga students of all levels who want to deepen their practice

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or yoga studio services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your yoga studio may have:

• Offerings: You may offer a unique type of yoga not found at other studios, such as aerial or hot yoga.
• Location: You may be the only studio in your town, making it convenient for people who live or work nearby.
• Size: You may have a small, intimate setting that makes students feel comfortable, while competitors have large, impersonal studios.
• Atmosphere: You may have a calm and relaxing atmosphere, while competitors are high-energy and fast-paced.
• Teachers: You may have experienced and certified teachers, while competitors have less qualified instructors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service: Detail your product/service offerings here. Document their features and benefits.
• Price: Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place: Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion: How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or you may promote your yoga studio via word-of-mouth marketing.  

Operations Plan

This part of your yoga studio business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, your Operations Plan will outline the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a yoga studio include reaching $X in sales. Other examples include adding new locations, launching a new website, or hiring additional staff.

Management Team

List your team members here, including their names and titles, as well as their expertise and experience relevant to your specific yoga studio industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here, you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue: how much revenue you generate.
• Cost of Goods Sold: These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss): Once expenses and revenue are totaled and deducted from each other, this is the net income or loss

Sample Income Statement for a Startup Yoga Studio

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Yoga Studio

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup yoga studio .

Sample Cash Flow Statement for a Startup Yoga Studio

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your yoga studio company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

By going through the process of creating a business plan, you will be able to determine potential challenges and solutions and anticipate what lies ahead.  

Finish Your Business Plan in 1 Day!

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Other Helpful Articles

How to Write a Successful Hot Yoga Studio Plan (+ Template)

How to Create a Yoga Studio Business Plan: A Super Simple Guide

Writing a yoga studio business plan is key if you want to build a successful practice.

Turning your love of yoga into a well-thought-out yoga studio business plan will require focus, research and a lot of dedication. 

In this article , you will learn how to plan the studio of your dreams while also positioning yourself among your competition as the leading yoga experience in your community, whether you desire to teach in your home, in a co-op, or in an independent yoga studio.

• 1 Crafting a Business Plan Template
• 2 Don’t Hold Back When Envisioning Your Yoga Studio — DREAM BIG!
• 3 Comply with Yoga Studio Regulations
• 4 Build a Yoga Studio
• 5 Consider a Yoga Co-Op Business Plan
• 6 Opening a Yoga Studio in Your Home
• 7 Yoga Retreat Business Plan
• 8 Barre Studio Business Plan
• 9 The Final Word on Creating Your Yoga Studio Business Plan

Crafting a Business Plan Template

Just as you set your intention for each yoga practice, a good business plan begins with an intention or a vision. 

To start, design your studio vision based on how you desire it to be positioned and operate within five years of the date you capture this vision on paper. 

As you plan, ask yourself, “What is my studio like when it’s most successful? What does this community need that I can offer?”

Don’t Hold Back When Envisioning Your Yoga Studio — DREAM BIG!

Now that you have a vision, break it down into a plan that helps ensure you are on track in year three, then tap into the most important goals to make this dream a reality in year one. 

These important goals are what will help you execute your vision statement into important details for your marketing plan, reason for being to pitch investors, the community, and potential clients of your studio.

If you want help in manifesting your vision , several websites help yoga studios succeed in this critical first step.

After you have your vision, start to identify your target market or client. To open a yoga studio, you must design your yoga business with certain students in mind.

For example, perhaps you wish to open a studio that offers specialties, including pre- and postnatal yoga, senior wellness, helping runners recover faster, or classes with animals, such as goat yoga. Research yoga market growth trends to help develop your vision of your yoga business.

The next step past establishing your target market is to determine if other places offer yoga to that clientele. 

Consider attending one of their classes and talking to participants for feedback and information before and after class. 

Observe what kind of space is necessary to successfully open a yoga studio for that population. For example, prenatal yoga uses balance balls to help pregnant participants safely sit and stretch. [insert prenatal yoga photo]

Plan and build a website to connect with your students and advertise your yoga business. Word-of-mouth support is a leading and free advertising tool, so you must take time to design and launch a website to create this success. 

Consider collecting data on your potential customers by offering a first-time free class in exchange for their email address, name, phone number, and services they desire. Be sure your social media links show up on your website to help spread this offer by word of mouth!

A business plan must include financial goals. Your financial goals should itemize membership fees, single class fees, and what costs are attributed to running your business. 

These costs include marketing, rent, instructor payroll, and business registration fees. Find a business financial planning organization in your area that helps first-time business owners know what to expect each year.

An executive summary must be included in your business plan for new investors or financial institutions to get top-level metrics on your proposal.

Comply with Yoga Studio Regulations

Like all businesses that earn sales and service the public, an open yoga studio must follow regulations. 

These include business licenses from local government, instructor certifications from accredited yoga training programs , and maintaining financial statements for tax filings. Contact your local chamber of commerce to learn the financial requirements of your business in your area.

You might also find our round-up of expert advice on yoga studio advertising helpful.

Build a Yoga Studio

It is unlikely a location exists perfectly outfitted for your new yoga studio’s needs, so you must find the best area that suits your vision and build one.

Find a venue location in your community where your future students will want to go. For example, is there a neighboring business your students also support? These could be a juice bar, coffee shop, or day spa.

Hire a contractor to design and build your yoga studio with the colours, smells, lighting and sounds you want students to enjoy during each experience. The way your students feel in each session will determine if they return. The environment is as important as the quality of yoga instruction! 

Consider a Yoga Co-Op Business Plan

If you are nervous about taking full responsibility for the overhead and needs of an independent yoga studio, you might wish to start or join a yoga co-op. This is a facility where different yoga business owners share in the ownership of a facility by renting a private space to offer their unique yoga services. 

This option enables some instructors to offer hot yoga within the same facility as aerial yoga, for example. A co-op can have as many yoga business offerings as necessary to maintain the needs of the owners and the community.

A co-op offers a broader community of like-minded people in both studio business owners and clients. If you desire to participate in a co-op, it will be important to include the other yoga operations within the executive summary of your business plan so investors know you rely on others to help your business succeed. 

After all, if several co-op owners decide to leave, then your plan will be in jeopardy unless you find new co-op yoga businesses to fund the space and keep the overall business strong.

Opening a Yoga Studio in Your Home

Many certified instructors who want to establish a yoga studio business choose to start small and launch their first year of practice in their homes so they can start their yoga business with lower overhead costs. 

A home yoga studio business needs a quiet, large and clean space to guide participants in meaningful yoga sessions without distractions. Therefore, an outfitted freestanding garage or a room with little furniture would be good spaces to offer classes. 

Creating a business plan for a small-scale yoga business with goals of only 30 members is still a good idea so to ensure revenue goals are made and met. 

Unless your home studio is in separate quarters than your place of rest, use precaution when servicing the public from your home. A home yoga studio owner might wish to start their new business with friends as initial customers. 

A referral program is a popular marketing method that can build a trusted community of new studio clientele as you practice in your sacred space.

Yoga Retreat Business Plan

A yoga retreat is a unique getaway experience that includes staying in a beautiful destination and eating delicious and healthy food alongside a diverse yoga class schedule to satisfy attendees.

A business plan for an annual yoga retreat is essential. Your yoga retreat will need its own website, as well as a social media, plan to effectively address all event details and sell as many tickets as possible. Pricing for the retreat will be critical to ensure you meet profitability projections. 

Planning a yoga retreat takes at least one year, so start early and be prepared to plan a  “rain or shine” schedule in case using the outdoors is a part of the plan. Prepare to offer a lot of perks in your retreat to make the high ticket price worth the investment AND to ensure repeat customers for years to come.

The retreat industry has grown significantly as people satisfy the need to break away from technology and fully connect with themselves and loved ones. Many tips are available online for designing and marketing your purpose-driven retreat.

Barre Studio Business Plan

Barre studios are popular facilities that offer similar benefits as yoga but through a very different style of workout.  Students participating in barre classes stand and sit using a wooden bar attached to a wall or freestanding support. Barre classes are low impact like yoga. 

A barre studio business plan is similar to a yoga studio business plan in that they both require market analysis, writing business growth goals, and determining monthly profit statements. 

A barre business plan will still need marketing through a website, a well-established clientele to share testimonials, and a great location registered to the company. Unlike yoga, barre classes typically occur only in a studio, given the need for bars attached to walls and long, floor-length mirrors.

It is recommended to include information in marketing statements about how barre classes train muscles in new and beneficial ways that are not addressed in other fitness formats.

The Final Word on Creating Your Yoga Studio Business Plan

No matter the details of your desired yoga-oriented business, the need for a yoga studio business plan is essential to get started. 

The business plan will ensure many of the requirements that need to occur in execution, marketing, and growth are captured to help keep you on track every year as you build a successful yoga business. 

The yoga community is ONE community. Be encouraged to share this article on social media and tag us with the respective handle below so others desiring to build their dream studio can also get the direction they need.  

Brandi Stewart is a lifelong fashion designer whose creations first appeared in the US comic book series,  Katy Keene , when she was twelve-years-old. She’s the wife of an endurance exercise fanatic, mother of two boys, and housekeeper for four rescue cats. Brandi is also a certified personal trainer and group fitness instructor striving to help people live their healthiest lives. She does her best writing early in the morning with a quiet house and a warm cup of coffee. Brandi loves to practice yoga, read biographies, and collaborate with business professionals in bringing beauty into the world.

About The Author

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Yoga Studio Business Plan Template

If you want to start a yoga studio business or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their yoga studios.

Below are links to each section of your yoga studio business plan template:

Next Section: Executive Summary >

Yoga Studio Business Plan FAQs

• What Is the Easiest Way to Complete My Yoga Studio Business Plan?

Growthink’s Ultimate Business Plan Template allows you to quickly and easily complete your Yoga Studio Business Plan.

• What Is a Yoga Studio Business Plan?
• A yoga studio business plan is a plan to start and/or grow your yoga studio business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
• Why Do You Need a Business Plan for a Yoga Studio?
• If you’re looking to start a yoga studio, or grow your existing yoga studio, you need a business plan. A business plan will help communicate your business goals and your strategy for reaching them. Your Yoga Studio Business Plan should be updated annually as your company grows and changes.
• What Are the Sources of Funding for Yoga Studios?
• Yoga Studios are typically funded through small business loans, personal savings, credit card financing and/or angel investors.

Start Your Yoga Studio Plan Here

YOGA STUDIO BUSINESS PLAN OUTLINE

• Yoga Studio Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Yoga Studio Business Plan Summary

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Yoga Studio Business Plan

Yoga has become increasingly popular in recent years as people are searching for ways to improve their health and well-being. It has led to a growing demand for yoga studios. However, starting a successful yoga business requires more than just a passion for yoga; it requires careful planning and a solid business strategy.

Are you looking to write a business plan for your yoga studio business? Creating a business plan is essential to starting, growing, and securing funding for your business. We have prepared a yoga studio business plan template for you to help in start writing yours.

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write a Yoga Studio Business Plan?

Writing a yoga studio business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the whole business plan is ready. Here are some components to add to your summary:

Start with a brief introduction:

Market opportunity:, mention your services:, management team:, financial highlights:, call to action:.

Ensure you keep your executive summary concise and clear, use simple language, and avoid jargon.

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2. Business Overview

Depending on what details of your business are important, you’ll need different elements in your business overview .  Still, there are some foundational elements like business name, legal structure, location, history, and mission statement that every business overview should include:

About the business:

Provide all the basic information about your business in this section like:

• The name of the yoga studio and on which concept will it be based: will you teach only power yoga or every type of yoga or some other classes too?
• Company structure of your studio whether it is a proprietorship, LLC, partnership firm, or some other.
• Location of your studio and the reason why you selected that place.

Mission statement:

Business history:, future goals:.

This section should provide an in-depth understanding of your yoga business. Also, the business overview section should be engaging and precise.

3. Market Analysis

Market analysis provides a clear understanding of the market in which your yoga studio business will run along with target market, competitors, and growth opportunities. Your market analysis should contain the following essential components:

Target market:

Market size and growth potential:, competitive analysis:, market trends:, regulatory environment:.

Some additional tips for writing the market analysis section of your business plan:

• Use a variety of sources to gather data, including industry reports, market research studies, and surveys.
• Be specific and provide detailed information wherever possible.
• Include charts and graphs to help illustrate your key points.
• Keep your target audience in mind while writing the business plan

4. Products And Services

The product and services section of a yoga studio business plan should describe the specific services and products that will be offered to customers. To write this section should include the following:

List the services:

• Create a list of the services that your studio will offer, which may include yoga classes, private yoga sessions, workshops, events, or any additional services.
• Describe each service: For each service, provide a detailed description of what it entails, the time required, and the qualifications of the professionals who will provide the service. For example, a personal trainer for advanced-level yoga classes.
• Retail: Many yoga studios sell yoga-related products such as mats, props, and clothing. Consider whether you will offer retail products and if so, describe what you will sell and what will be the quality of those products.

Overall, the product and services section of a business plan should be detailed, informative, and customer-focused. By providing a clear and compelling description of your services, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key points to include in your marketing plan:

Marketing strategies:

Sales strategies:, membership programs:, customer retention:.

Overall, the sales and marketing strategies section of your business plan should outline your plans to attract and retain customers and generate revenue. Be specific, realistic, and data-driven in your approach, and be prepared to adjust your strategies based on feedback and results.

6. Operations Plan

When writing the operations plan section, it’s important to consider the various aspects of your business operations. Here are the elements to include in an operations plan:

Hiring plan:

Operational process:, technologies:.

By including these key elements in your operations plan section, you can create a comprehensive plan that outlines how you will run your yoga studio business.

7. Management Team

The management team section provides an overview of the individuals responsible for running the yoga studio. This section should provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

Key managers:

Organizational structure:, compensation plan:, board of advisors:.

Describe the key personnel of your company and highlight why your business has the fittest team.

8. Financial Plan

When writing the financial plan section of a business plan, it’s important to provide a comprehensive overview of your financial projections for the first few years of your business.

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:, financing needs:.

Remember to be realistic with your financial projections, and to provide supporting evidence for all of your estimates.

9. Appendix

When writing the appendix section, you should include any additional information that supports the main content of your plan. This may include financial statements, market research data, legal documents, and other relevant information.

• Include a table of contents for the appendix section to make it easy for readers to find specific information.
• Include financial statements such as income statements, balance sheets, and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
• Provide market research data, such as statistics on the size of the yoga studio industry, consumer demographics, and trends in the industry.
• Include any legal documents such as permits, licenses, and contracts.
• Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
• Use clear headings and labels for each section of the appendix so that readers can easily find the information they need.

Remember, the appendix section of your yoga studio business should only include relevant and important information that supports the main content of your plan.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This yoga studio business plan sample will provide an idea for writing a successful yoga studio plan, including all the essential components of your business.

After this, if you are still confused about how to write an investment-ready yoga business plan to impress your audience, then download our yoga studio business plan pdf .

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How to Write a Business Plan

Frequently asked questions, why do you need a yoga studio business plan.

A business plan is an essential tool for anyone looking to start or run a successful yoga studio. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your yoga studio.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your yoga studio.

How to get funding for your yoga studio business?

There are several ways to get funding for your yoga studio business, but one of the most efficient and speedy funding options is self-funding. Other options for funding are!

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your yoga studio, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought options for startups.
• Venture capital – Venture capitalists will invest in your business in exchange for a percentage of shares, so this funding option is also viable.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your yoga studio business?

There are many business plan writers available, but no one knows your business and idea better than you, so we recommend you write your yoga studio business plan and outline your vision as you have in your mind.

What is the easiest way to write your yoga studio business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any yoga studio business example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Creating a Zenful Business: Crafting a Successful Yoga Studio Business Plan

Are you a yogi with a passion to set up your own business ? Or an entrepreneur who’s been bitten by the yoga bug?

Now is an excellent time if you’ve been thinking about opening your own yoga studio .

Interest in all things yoga continues to grow exponentially as people seek ways to improve their physical and mental health .

Before starting this incredible journey, you must take some time to craft an insightful yoga studio business plan .

This will be your roadmap for success , helping identify who needs what services while outlining crucial elements like market analysis, financial projections, operations management, and much more !

In this blog post, we’ll help you create the best business plan to make your competitors green with envy. So grab your mat, and let’s get started!

Why Every Yoga Studio Needs a Business Plan

As a potential yoga business owner , It’s important to create a business plan right away.

Without a plan, you will not be able to grow your yoga business successfully.

A business plan is necessary if you plan to expand your studio, hire additional instructors , or secure financing .

Remember, a business plan is a guide, not a guarantee , and will evolve over time.

Having an outline to start with will help you move forward and make adjustments to reach your yoga business goals.

Create a Killer Executive Summary

As a potential yoga business owner , you need to make sure your yoga studio business plan includes all the essential components that potential investors and lenders are looking for in the executive summary.

What Should My Executive Summary Include?

An effective executive summary should include information such as:

• The type of yoga will you teach Hot yoga, power yoga, etc.
• A brief overview of your yoga business plan.
• Your yoga business mission statement .
• What sets your yoga studio apart from competitors ?
• How will you make a profit and how do you see your business in the long run ?
• If you require funding, what type of investment are you seeking?

By including these key points in your executive summary, you give investors or potential business partners an overall view of what they can expect from your yoga business and build trust by showing them that you are knowledgeable about the yoga industry and have done their due diligence.

As such, potential investors will be more inclined to consider investing in your yoga business plan when they understand the unique offering and value of your yoga studio.

It’s better to start with the executive summary at the end, once you have all your information for the perfect yoga business plan.

Now, let’s dive into more detail on each of the other components to help you with those next steps to include in your business plan template.

Understand Your Yoga Business Market

Before you have your own yoga business , you need to understand your market .

When creating a business plan for a yoga studio, it’s important to conduct a market research to understand the yoga industry and identify potential customers .

You need to define your research objectives and determine your research methods .

There are several methods available, such as online surveys, focus groups, and one-on-one interviews .

Once you have selected the appropriate research method, you need to identify your target audience .

By considering factors such as age, gender, income level, and location , you can gather information about your audience’s preferences, trends, and behaviors .

Also, Your target market will depend on the specific services you offer and the unique value proposition of your yoga studio business plan.

Types of Target Market To Choose From For Your Yoga Studio:

• Beginners: People who are new to exercise or looking for a low-impact way to improve their physical health.
• Advanced: Experienced yogis who are seeking to deepen their practice and learn new techniques.
• Athletes: Runners, cyclists, and other athletes who want to supplement their training with yoga.
• Older adults: Retirees or older adults with health conditions who need a gentle form of exercise .
• Busy professionals: Professionals who work long hours and are looking for a way to unwind and de-stress with more relaxation techniques .
• Families: Parents and children who are looking for a fun and healthy way to bond and spend time together.

Know Your Rivals

Analyzing your competition is also an essential part of market research.

You can research your competitors by visiting their studios, attending their classes, and reviewing their websites and social media profiles.

Identifying your competition can help you to differentiate your business and provide a unique service to your target audience.

Conducting market research, identifying your market, and offering a unique service can help you create a successful business plan that aligns with your vision and goals for your yoga studio.

Build Your Yoga Business Services

If you’re a new business owner planning to open a yoga studio, it’s important to consider the various services you’ll offer to attract clients interested in yoga.

Developing a comprehensive yoga studio business plan that includes a range of services can help you stand out in the competitive yoga business market.

Types of Yoga Classes You Can Offer In Your Studio:

Some of the most common services offered by yoga studios include yoga classes led by experienced yoga teachers.

These yoga classes may be available in different styles, levels, and formats , including group and private sessions such as:

• Hatha yoga: This is a gentle and slower-paced form of yoga that focuses on basic postures and breathing techniques .
• Vinyasa yoga: This is a more vigorous and dynamic style of yoga that involves a continuous flow of postures linked with breath .
• Ashtanga yoga: This is a challenging and disciplined style of yoga that involves a set sequence of postures.
• Iyengar yoga: This style of yoga emphasizes proper alignment and uses props such as blocks, straps, and blankets to assist students in achieving the correct posture.
• Bikram yoga: This is hot yoga that involves practicing in a room heated to 105°F with a humidity level of 40% .
• Restorative yoga: This is a gentle and relaxing style of yoga that focuses on calming the nervous system and releasing tension in the body .
• Yin yoga: This style of yoga involves holding postures for a longer period of time to increase flexibility and improve circulation.

Workshops, Events, And Programs to Offer For Your Yoga Studio Business Plan:

Yoga businesses often organize workshops and events focusing on specific areas such as meditation, yoga philosophy, or yoga postures .

It would help if you thought about what you could offer to make your yoga studio stand out when making your yoga studio business plan.

These events provide an opportunity to learn from experienced instructors and help clients deepen their yoga practice.

Offering Programs such as teacher training programs can help grow your business by training individuals to become certified yoga instructors.

In addition to these offerings, some yoga businesses may also provide wellness services, including massage, acupuncture, or nutritional counseling to help clients maintain a healthy lifestyle.

Do You Want To Go Virtual?

When developing your yoga business plan , you should consider whether you want to provide online services for your yoga studio.

With the increased use of technology , many yoga studios have adapted by offering online classes, videos, and other resources through an online platform.

This service can be convenient for clients who prefer practicing yoga in their homes or who cannot attend in-person classes .

By offering a combination of these services, a yoga studio can build a thriving business that meets the needs of a wide range of customers.

Incorporating these services into your yoga studio business plan is essential to create a successful and profitable business.

Come Up With a Marketing and Promotion Plan

Creating a marketing strategy is an important step for your yoga business plan.

It’s crucial to explore both online and offline channels in order to expand your reach and attract a diverse range of clients.

By incorporating a blend of online and offline marketing techniques, you can effectively promote your business to a wider audience , while simultaneously strengthening your connections with your current clients.

Online channels include social media , email marketing, online advertising, and website optimization.

Traditional marketing methods such as flyers, posters, and print ads , as well as partnerships with other businesses and participation in local events, can be used for offline channels.

Consistent branding and messaging across all channels and regular analysis of effectiveness are crucial.

Using a combination of online and offline channels, your yoga business can effectively promote and attract new customers for growth and success with a marketing strategy.

You can learn more about marketing your yoga business here .

Pricing and Revenue Model

When starting a yoga business, it’s essential to decide on a pricing strategy for your services and outline a revenue model that aligns with your business goals to include in your yoga studio business plan.

You can choose to charge per class or offer class packages and manage memberships for your yoga studio. It’s also important to consider the local market and the prices of other studios in the area.

In addition to pricing, you should outline a revenue model that accounts for all sources of income including:

Merchandise sales, private sessions, and workshops.

Understanding your revenue model will help you make informed decisions about your pricing and ensure that your yoga studio business is financially sustainable in the long term.

Financial Projections For Your Business Plan

To create financial projections for your business plan, you should begin by forecasting the revenue you expect to generate from your yoga classes and other services.

To ensure your revenue forecast is realistic, consider your target market’s size, competition, and pricing strategy.

After estimating your revenue, you should focus on forecasting your expenses .

Types of expenses for a yoga studio:

• Equipment-related costs

Understanding your expenditures is critical for determining the break-even point when your revenue covers all your expenses.

Lastly, it would help if you created a cash flow projection that approximates the amount and timing of cash inflows and outflows for your business plan.

This will enable you to anticipate times of low cash flow and ensure that you have the necessary resources to cover your expenses during such periods.

Although creating financial projections may seem like a complicated process, it is a vital step in your business plan.

By developing realistic revenue and expense projections , you can gain an understanding of your yoga business’s financial well-being and make informed decisions for its future.

Where Will Your Yoga Studio Be?

Choosing the right location for your yoga studio can make or break its success and is another step when coming up with your yoga studio business plan.

The following are factors to consider with finding the perfect location for your yoga studio:

Zoning Regulations

Zoning regulations are one critical factor to consider.

For example, some areas may not permit certain companies to operate in residential zones , while others may require additional permits for specific types of businesses.

Being aware of these regulations can save you from legal troubles in the future.

Rent And Lease Agreements

Rent and lease agreements are other factors to consider.

For example, setting up a studio in a trendy area may be appealing, but the high rent may not be sustainable for your business in the long run.

Examining the lease agreement’s terms and conditions can help you avoid being hit with unexpected costs and fees .

Convenience For Your Target Audience

Convenience for your target audience is crucial in choosing a location for your yoga studio.

For example, if you are targeting busy professionals , setting up in a business district may be an ideal choice .

Understanding your target audience’s demographics can help you identify their most convenient location , leading to more satisfied clients.

Accessibility

Accessibility is another key consideration.

For example, a studio that is easily accessible by public transport or has ample parking facilities can attract more clients.

A location that is difficult to reach can discourage potential clients from attending your classes.

In conclusion, selecting the ideal location for your yoga studio requires careful consideration of several factors, including zoning regulations, rent and lease agreements, convenience for your target audience, accessibility, and safety.

By thoroughly analyzing these factors, you can identify a location that will set up your business for success in the long run.

Staff For Your Studio

If you decide to own a studio, you definitely need staff to help you run your studio.

Staffing is an essential aspect of any successful studio.

When deciding on the staffing needs for your business, you must consider the size and scope of your business, your budget, and your goals.

One of the most crucial positions in any yoga studio is the instructor .

Hiring qualified, experienced, and certified instructors will ensure that your yoga classes are of the highest quality and will help attract and retain clients.

Additionally, you may need front desk staff to manage client registration, scheduling, and payment processing.

Other support roles, such as cleaning and maintenance staff, may also be necessary to ensure that your studio remains c lean, safe, and welcoming for your clients.

It is important to carefully consider your staffing needs and budget to ensure that you have the necessary staff to run your yoga studio effectively.

Risk Management

Developing a risk management plan is a crucial aspect of a yoga studio business plan.

This plan should address potential hazards and liability issues that may arise in your yoga studio.

A risk management plan outlines the steps you will take to minimize or avoid risks, prevent accidents, and protect your own business from potential lawsuits.

It should include safety protocols for your clients and employees, such as proper equipment usage and emergency procedures .

Having a comprehensive risk management plan not only ensures the safety and well-being of your clients and employees but also protects your business from potential financial losses and legal issues .

Will Your Studio Be Sustainable?

When creating a yoga studio business plan, it is essential to consider how to incorporate sustainable practices into the business model.

One way to do this is to use eco-friendly products and reduce waste .

For instance, you can use natural cleaning products and install energy-efficient lighting systems to reduce energy consumption.

Additionally, you can encourage students to bring their own reusable water bottles to reduce plastic waste.

By incorporating sustainable practices into your yoga studio, you not only contribute to a healthier planet but also appeal to environmentally conscious customers who prefer to support eco-friendly businesses .

Future Growth And Expansion

One important aspect to include in a yoga studio business plan is future growth and expansion .

By outlining plans for the future, such as:

• New services
• Additional locations
• Other opportunities for expanding the business and setting goals to work towards this.

This not only helps with long-term planning and strategy, but it can also attract potential investors and stakeholders who are looking for a business with growth potential .

Additionally, having a plan for future growth can help the business stay competitive and adaptable in a constantly changing market.

It is important to regularly review and update the plan to ensure that it is aligned with the business’s goals and vision.

In conclusion, creating a comprehensive business plan is critical for the success of a yoga studio.

The plan should encompass all aspects of the business, including the mission and vision, financial projections, marketing strategies, location, staffing, legal and regulatory considerations, risk management, and sustainability practices.

By developing a business plan, you can identify potential challenges and opportunities, set realistic goals, and establish a roadmap for achieving long-term success.

Moreover, the business plan serves as a valuable tool for securing funding, attracting investors, and guiding the day-to-day operations of the studio.

Ultimately, a well-crafted business plan can help you create a thriving and sustainable yoga studio .

Creating a successful business plan will meet the needs of your clients while also fulfilling your vision for the business.

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Tamara Ruiz

Digital Marketing US/UK

Tamara Ruiz works in US/UK digital marketing at Virtuagym. She loves learning new things and has a passion for fitness and health, which she shares through her blog posts. Tamara is currently pursuing her bachelor's degree in Marketing at Hogeschool van Amsterdam, with a minor in Cross-Cultural Business Skills.

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How to make a yoga studio business plan.

Whether you’re a new business owner or are looking to update your current yoga studio business plan, you’re in the right place! Having a proper foundation and set of goals is vital to the success of your organization. Think of your yoga studio business plan as a compass, keeping your facility on course and always pointing you in the best possible direction.

Without a proper framework for your business, you may as well be lost. It’s important to have a plan to lay out your targets and establish what your business wants to accomplish year after year. This also helps you understand the ins and outs of your yoga studio and where your weaknesses and strengths lie. Your yoga studio business plan can help you work on the ways to evolve and establish the best possible methods to bring your facility to its highest potential .

Take your time when drafting your business plan, as it needs careful thought and consideration. If you have partners or a team, make sure to include everyone’s input as each may add their own sense of expertise. This is essentially a reflection of your yoga studio, so make sure that you are covering all aspects of your business and considering all elements.

What to Include in Your Yoga Studio Business Plan

Not sure how to get started creating your yoga studio business plan? Here are the steps we suggest.

1. Solidify your base

The first thing your plan must do is solidify the foundation of your business. With an accurate definition of your yoga studio’s core, you will be able to clearly describe it and explain to others what makes your facility unique.

The base of any business is its mission statement and vision . It’s important to understand the purpose of your yoga studio and what you want to offer people in your community. How is your facility going to improve the lives of others and what problems will you solve? Once you’ve clearly articulated these elements, you can start to decide how you’ll achieve your business’s vision.

Next, provide a proper description of your company. How did your company get started and how long has it been in business? Is your yoga studio specific to one certain type of teaching or do you include all different types of yoga? What types of services do you offer? How are these services unique at your studio? By answering all these questions, you can highlight the crucial elements of your facility.

Lastly, a strong base wouldn’t be complete without a description of how your studio is different than all the others. What makes yours stand out? How will you offer your members something new? This takes careful thought, as you want to make sure that your yoga studio is one of a kind.

With a proper yoga studio business plan, you can establish exactly what makes your facility in a class of its own.

2. Set goals and establish targets

Now that you’ve laid the foundation of your yoga studio, you can start to build on it by setting goals and establishing your targets. Whether you are writing a one or five-year plan, you must outline the direction you would like to take your facility.

This portion of your business plan is essential as you are outlining your path to success. It’s important to make sure the goals you’re setting are realistic. Try to be practical when setting your objectives, bearing in mind that your yoga studio may be new and just starting out.

Make sure that your goals are also specific. If your targets are too general, such as achieving a high client retention rate, then you’ll have no way of measuring them. Be more precise by saying that you would like to achieve a client retention rate of at least 60% within the first six months of your business. By being detailed, you can easily measure your success year after year.

Once you achieve your targets, it’s vital to set new ones. There is no true end point when managing your own business. Your yoga studio should always be growing and evolving to new heights with every target you hit. If you stop setting goals and get too comfortable with your present state, your facility will stagnate, so always think about the next big challenge and how you’re going to accomplish it.

3. Describe your management team

A description of your management team is another important piece of your yoga studio business plan, especially if investors are going to be taking a look at it. Highlight the members involved in your business and provide a brief summary of each.

When writing this portion, include job title, previous experience, as well as previous successes. Show that you have the right people helping you run your business and that their expertise is adding to your establishment.

This is also essential for all staff to know exactly what their job title and responsibilities are. With everything written down and in the open, there’ll be less confusion and more clarity when it comes to running an efficient business.

If your business is just starting out and you haven’t hired all key members of your team yet, include this in your plan. Think about providing a time frame for when you’d like to have all staff on board and make it a priority to hire the best team for your yoga studio .

4. Design your marketing plan

Now it’s time to come up with a strategy to market your yoga studio . This requires market analysis so you can get to know your competitors and the best possible ways to promote your facility.

First, you must become familiar with your target audience. Who are the types of people you want to market your yoga studio to? Think of age demographic, location, occupation, and challenges your customers may face. Next, begin to design an approach to effectively reach them and make your yoga studio’s presence known.

This can be done in several ways from email marketing to the use of social media. Email marketing is an effective method to promote your business, so compile a list of emails of the clients you currently have. Send monthly emails to keep them in the loop of what’s new at your studio and of any promotions you may be offering. Social media is another strong advertising tool, as it puts you in direct contact with your clients and prospective members. Everyone is active in the digital world these days, so join them and benefit from this free advertising space! Come up with creative posts to capture your target audience’s attention and engage them by regularly uploading new content.

When designing a marketing plan, it’s also important to know your competitors in the industry. Who are they and how is your studio different than theirs? This is also a great way of getting to know your studio’s strengths and weaknesses in comparison to others. By studying these factors, you’ll be able to develop strategic methods to set your studio apart and rise above the competition!

5. Devise a cash flow statement and revenue projections

Your yoga studio business plan must contain a cash flow statement and revenue projections to calculate the amount of money you need to keep your business afloat and your forecast earnings in the future. This will help you keep track of your facility and measure your success.

Cash flow statements are important to keep track of the money flowing in and out of your business. How much are you spending in order to maintain your facility? Being wary of such costs will help you sustain the livelihood of your yoga studio by ensuring that you are able to cover all expenses such as rent, staff salaries, and facilities. Capital expenditure is also important to note in this section, which is essentially the money you have put into the launch of your yoga studio. Logging these records will help you manage your financial costs and keep track of profit loss over time.

Revenue projections are an essential part of your yoga studio business plan as well. This is the amount of money which you predict your business will make month after month, year after year. This can help you devise targets and adjust certain aspects of your business to gain more revenue and return on your investment.

6. Invest in business management software

When measuring costs and efficiency of your yoga studio, consider including a section in your yoga studio business plan concerning investments you are willing to make to lead your business to success. For instance, why not put your money into an efficient business management software which will help streamline your facility ?

With WellnessLiving’s all-in-one yoga studio software , you can focus on the bigger issues while we handle the day to day tasks and logistics. For instance, with our exclusive software we can offer you a unique staff and client app to help take care of your organization. Our Elevate Staff App will help you manage your business on the go! From booking and cancelling appointments, to receiving payments and analyzing data, our app can simplify your daily tasks. Our Achieve Client App gives your clients the opportunity to manage their own schedules and rewards points. They can manage their accounts and interact with your studio in a fun, unique way.

Not only can we help you with such tasks, but we can also make your studio’s popularity soar with the help of our automated marketing options! Choose from seven campaign types to increase your client retention rates and achieve your marketing goals.

What’s Important to Remember is…

Having a yoga studio business plan is vital to the success of your company, from helping you define exactly what the purpose of your facility is, to allowing you to keep track of costs. Only by looking at your plan, can you measure how well your business is doing and set new goals for the future.

This is not to say that everything will always be outlined. Running a business comes with a lot of ups and downs and things will not always go according to plan. Remember to stay positive when things get hard and stay humble when things look up. If you are flexible and go with the flow, your business will stand the test of time.

We’ve only just touched on the ways that WellnessLiving’s yoga studio software can help your business. Curious to learn more? Book a free, no-commitment demo with us today!

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Executive Summary of a Yoga Studio: Template & Example

• January 3, 2024
• Business Plan , Executive Summary

A yoga studio business plan needs a straightforward executive summary . This part of your plan is the first thing investors and partners see, and it should clearly outline what your yoga studio is all about. It’s where you explain what makes your yoga studio different and worth investing in.

We recommend using a two-slide PowerPoint format for this summary. The first slide should cover the basics of your business and the market you’re entering. Here, you detail your yoga studio’s offerings, location, and what sets you apart from others. The second slide focuses on your management team and your financial plans, highlighting the people behind the business and how you expect the yoga studio to grow financially.

This simple, two-slide approach ensures that your executive summary is easy to follow and covers all the essential points about your yoga studio business.

Yoga Studio Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Yoga Studio Executive Summary: Page 1

Business Overview

The executive summary introduces key facets of your yoga studio, including its name, location, and primary offerings.

These foundational elements pave the way for highlighting the studio’s Unique Selling Proposition (USP), setting it apart within the yoga community. Whether it’s the diversity of yoga styles, the nurturing ambiance, or the flexible membership options, the USP should vividly illustrate the studio’s distinct value.

Example: “Yoga Bliss Studio,” nestled in [location], serves as a serene haven for a diverse community seeking wellness. Offering an extensive range of yoga styles—Vinyasa, Hatha, Yin, and Meditation—led by certified instructors, our studio provides over 50 classes weekly. Spanning [X,000] sq. ft., our space fosters tranquility, equipped with premium yoga mats, props, meditation areas, changing rooms, showers, and a cozy lounge for post-practice relaxation.

Market Overview

Understanding the yoga studio market’s scope, growth trajectory, and competitive landscape forms the cornerstone of a comprehensive market analysis . Highlighting industry trends, such as the increasing demand for diverse yoga practices and the evolving preferences of wellness enthusiasts, provides a comprehensive view of the dynamic yoga landscape.

Equally vital is evaluating the competitive sphere. Identifying key competitors and delineating your yoga studio’s unique positioning in this vibrant market environment is paramount.

Example: The US yoga studio industry, valued at $9.9 billion, demonstrates a robust CAGR of +9.6% from 2021 to 2027, representing a flourishing sector witnessing consistent growth. With approximately 48,500 studios nationwide, the industry embraces diverse practices, catering to a broad spectrum of practitioners. “Yoga Bliss Studio” strategically distinguishes itself within this dynamic market by offering a wide range of yoga styles, a serene ambiance, and flexible membership options, catering to the diverse needs of our clientele.

Yoga Studio Executive Summary: Page 2

Management Team

Showcasing the expertise and roles within the management team bolsters confidence in the studio’s potential for success.

Profiles outlining the experiences and qualifications of key team members, including certified yoga instructors with extensive training and management professionals well-versed in business administration and community health, validate the studio’s credibility and capability.

Example: “Yoga Bliss Studio” boasts a team of certified yoga instructors deeply trained in various styles and wellness. Additionally, the studio benefits from a management professional with a degree in Business Administration and a profound understanding of community health, contributing to business growth, partnerships, and a holistic studio experience.

Financial Plan

Summarizing the studio’s financial objectives and projections, including targeted yearly revenue and profit margins, outlines the financial trajectory.

Example: “Yoga Bliss Studio” aims to achieve $2.0 million in yearly revenue by 2027, targeting a 22% profit margin ( EBITDA ). Our strategic approach focuses on maintaining high-quality yoga instruction, fostering community engagement, and offering diverse membership plans, propelling sustainable growth and a thriving studio ecosystem.

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How To Write A Yoga Studio Business Plan (Templates Included)

July 5, 2021

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Do you want to start a yoga studio? If so, you will need a yoga studio business plan.

Business planning is a key to success in any industry. It is a framework that outlines business targets and sales and marketing projections.

A yoga studio business plan identifies strengths and weaknesses within the business.

A yoga studio business plan template is a predesigned plan of action. The business owner follows this plan from the first year onward.

The plan outlines:

• Marketing ideas to bring in clients
• The style of yoga offered
• Additional products and services
• Projected yearly profits
• The target market, etc.

Writing A Yoga Business Plan

Writing a yoga studio business plan requires patience and an eye for detail. All members of the team should have a voice, as each person’s input is a reflection of the yoga studio.

This will ensure all bases are covered, leading to a better business plan. This article examines the essential elements of a yoga studio business plan.

Market Research

Do market research before opening a yoga studio. Studio owners can thus discover elements that will make their studio better than the competition.

Include this information in the yoga studio business plan.

Competition Analysis: What To Look For

Competitor analysis is important, especially when it comes to pricing and finding the right location to host yoga classes. When searching for market information look for things like:

• The projected growth of the yoga industry in your area
• Current best practices used by most studios
• Gaps in the market that your yoga business could fill
• Upcoming trends that can make your studio stand out
• What the competition is doing, but you think you can do better

Remaining Relevant

Market research helps to give studio owners a competitive advantage in the industry. This step in a yoga studio business plan never ends.

To remain relevant , use studio management software and continue to do research. Also , try to answer these questions year after year:

• What am I looking for from my company?
• What kind of yoga studio business do I want to run?
• More importantly, what kind of yoga studio does the target audience want?
• Who is the primary target audience?
• How can I offer something different from my competitors?
• What kind of yoga studio is missing in the area?
• Are clients interested in that style?
• Can I offer a range of yoga styles to attract a wider audience?
• Will there be enough interested clients to make doing this sustainable?
• Should I stick to one yoga style to reach a niche audience?

To decide what type of yoga and branded products to offer, follow these market research methods.

Mystery Shopping

Check out the competition. If there’s a yoga studio or a yoga teacher in the area check them out.

Are they teaching similar yoga styles? Learn more about them by stopping by their studio.

This will provide insight into what can set your business apart.

Social Media & Online Reviews

Check out the digital reviews that competitors have gotten. Check platforms that you would use if you were a customer searching for a yoga teacher.

For instance, check reviews using online platforms like:

Do a SWOT Analysis

A SWOT analysis is the best way to thoroughly research the competition. SWOT means:

• S for Strengths
• W for Weaknesses
• O for Opportunities
• T for Threats

Executive Summary

An executive summary is an important part of a yoga studio business plan. It highlights your yoga studio and tells people what makes the business unique.

It helps to set the foundation by listing the major elements of your yoga studio business plan.

The summary gets potential investors interested in your yoga studio. It makes them want to read the rest of the business plan.

It helps to solidify, organize, and pitch your ideas to the reader. The executive summary includes:

• Your reason for teaching yoga
• The types of yoga you plan to offer
• How your yoga studio differs from others
• The definition of the ideal customer base/ Target market
• How the yoga studio benefits the community
• The projected success of the business
• Branded goods and extra services you plan to offer

After you’ve written the plan, information for the executive summary becomes identifiable. This is because the executive summary is a highlight of the rest of the business plan.

Describe Your Yoga Company

Detail how the company got started and how long it’s been in operation. Include in this description details on:

• The type or types of yoga your studio offers
• Additional services offered by the yoga studio
• How your services are unique

Detailing this information outlines your competitive advantage and the company’s core elements. It identifies the benefits your business will bring, e.g. improved health of the community.

It identifies who the main students are. For example, local community members who are health conscious.

When writing the company description seek to answer these questions:

• What makes my yoga studio different from the competition?
• How many years of experience and training do I have?
• Is the yoga studio located in a convenient or populated location?
• Does the yoga studio offer training workshops or teacher certifications?
• Does the business have a unique vibe or offer member benefits?
• Who are the officers that hold key positions in my yoga business?

Be sure to include the company’s goals and add details about the management team.

Products & Services Offered By Your Yoga Studio

This is the fun part for many yoga instructors. It’s a full description of all that their studio offers and how they serve people.

Ensure that the yoga studio business plan doesn’t seem generic as this makes it hard for an investor to read it. For instance, adjust a ‘Bikram yoga studio’ business plan template to personalize the services offered.

Specify the type of classes taught. State whether there are classes for different fitness levels or age groups.

For example, the target market might be ‘affluent women’. So specify whether there are classes for subgroups, like:

• Pregnant women
• Yoga poses for two

In this section of the yoga studio business plan be sure to include anything that brings in revenue .

Will the studio be selling additional products? If yes, include these.

Think about all of the possible sales touchpoints of your yoga business. Describe the studio’s sales cycle, how a client journeys from discovery to membership.

Here are some relevant elements to include in this section of your yoga studio business plan:

1.The type of yoga practice/ fitness business

• This may include Hatha, Vinyasa, Bikram, or a mix of styles

2. Yoga class name based on its purpose , for example:

• Teacher Training
• Series Class

Be sure to include details about the activities planned for retreats and training workshops.

3. How students book classes

• Include details about how clients can book classes. For example, do they rent a yoga mat to reserve a space for a session?

4. What items you will sell

• Specify what branded or general merchandise you will sell.

5. How your yoga studio collects revenue

• Include all activities that will help make a profit – even if it’s renting out lockers.

6. Patents and licensing

• Tell whether you are using a trademarked style of yoga or a form you created and want to license.  

Customer Analysis

Customer analysis is an important part of a yoga studio business plan. It helps you discover people’s interest level in yoga.

It shows which classes they prefer, their available times, and their reason for doing yoga. Analyzing potential customers impacts sales and the growth of your yoga business.

Confirm People’s Interest In Yoga

Be sure to verify that people in the planned area of operation have an interest in yoga. Analyzing the potential client base highlights what people want from a yoga business.

By doing customer analysis early in the business plan, one can discover what will motivate students to attend your yoga classes. This information can help to build your yoga business around their needs.

Determine The Target Audience

Once familiar with the general audience in the area, determine the target audience. Identify the types of people you want to market the yoga studio to.

Focus on their location, age demographic, occupation, and any challenges they may face. Think about the type of student that you want to attract, as this will impact the yearly profit.

Tailor Your Services

Plan how to market your yoga studio to the target audience. To reach a wider audience, you could offer a range of classes.

Otherwise, tailor the classes to a more niche audience.

For example, if operating in a college town, tailor classes to suit younger members. Whereas, within the retirement community, offer more restorative/gentle yoga styles.

Here are a few tips for carrying out customer analysis:

1. Identify current or potential customers

• To gain insight, get as many details as possible about what current and potential customers want. Split them into sub-groups according to their similarities, like:
• Motivations  

2. Identify the needs of each customer group

• The information acquired in step one will give insight into this

3. Identify how your yoga studio business meets the needs of each customer group

• Think about what you can do to meet their needs. What added products and services you can offer.

This step of a yoga studio business plan template outlines how you will attract customers and promote the yoga studio. This is important as a yoga studio will not survive if people don’t know about it.

Depending on resources and available time, there are a variety of marketing methods to attract new business. These include:

• Building a social media following
• Influencer marketing
• Sponsored social media ads
• Content marketing (blogs & videos)
• Hosting local community events
• Word of mouth
• Partnership with similar non-competing businesses

Today, almost everyone is plugged in digitally. So, it makes sense to use this free advertising space to reach people.

Use creative posts to capture their attention. Engage them by uploading a regular stream of fresh content.  

If seeking funding from an investor, the yoga studio business plan template needs details about the sales journey .

Creating a sales roadmap is useful even if the yoga studio business plan is for personal use. It should include:

• How customers discover your yoga studio business
• How they enquire about your yoga business
• Your Business’s sales points

This has to do with how customers can book classes and buy products. For example, through Facebook, Instagram, a website, in-person, or via your branded app.

• What you plan to do to ensure customers return

This has to do with what you will do to turn a customer into a lifelong member.

The cost structure of the business plan depends on marketing and business location. Is the yoga studio located in a more affluent area?

What is the volume of customers that the marketing strategy pulls in? Do you operate in a space with little to no competition?

All of these are factors that help determine your prices.

There are two pricing options. A per class/ per session rate and a membership rate .

The per class/session rate is a flexible option for the students. But, a membership package is an effective strategy to ensure client retention.

A New Strategy

It’s possible to form a new strategy by incorporating both options . This can be done in two ways:

• Offer a discounted rate for booking classes in bulk
• Offer a discount incentive for committing to membership

Restricting customers to one pricing option could lead them to abandon your studio.

Some may prefer the flexibility of a per session cost. Others may prefer the lower rate of a membership/ loyalty package.

But, combining the advantages of both may prove to be the most profitable move.  

Funding And Financial Projections

The final part of a yoga studio business plan focuses on funding and financial projections.

Writing a financial outline helps to manage spending. It further convinces investors to fund your business.

This is the heart of your yoga studio business plan. Every other section of the business plan relies on this solid financial outline of projected costs and revenue.

In terms of costs, make a 5-year timeline of the financial obligations. This should include the following elements.

Costs Associated With Starting A Yoga Studio

The start-up costs associated with a yoga business include:

Licensing fees

• To verify which licenses you need, check out the local yoga studio regulations in your area.
• This includes equipment expenses, etc.
• Sales inventory
• Hardware & Software

Fixed Costs Associated With The Business Plan

These include:

• Rent deposits
• Employee salaries
• A security system
• Access control

Variable Costs

These include:  

• Future advertising
• Inventory restocking
• Miscellaneous expenses

Another important aspect of a yoga studio business plan is the revenue projections. This is a prediction of the amount of cash the business will make monthly or yearly.

This forecast of earnings helps to calculate the cash needed to keep the business afloat.

With information about the expenses and income, you will be able to create a cash flow statement. Cash flow statements keep track of monies flowing in and out of the business.

This will help to measure the success of the yoga studio.

Yoga Studio Business Plan Templates

Here are a few examples of a yoga studio business plan template:

• Check out  this free template for a yoga studio business plan example.

• Click this link to view the Hatha Yoga Center Business Plan

• Click this Yoga Studio business plan template link to get the core elements to create a winning Yoga Studio business plan.

• The Yoga Lunch Box link takes you to a great yoga studio business plan template.

• This Yoga Studio Business Plan Sample link is from a yoga studio business plan startup named ‘Kelly Yoga’.

• A Sample Yoga Studio Business Plan Template . This link is a great example of a yoga studio business plan template. It includes a feasibility study report that one can use for free.

Ending thoughts on how to write a yoga studio business plan

A yoga studio business plan contributes to the success of your business. It tells clients the purpose of your business, the products/ services you offer, and why.

A yoga studio business plan will help to discover what works and what doesn’t. This will empower studio owners to set innovative goals and make changes as needed.

Running a business has its ups and downs. So, one must expect that things won’t always go according to plan.

Stay positive and don’t give up. Try to be flexible and do what you can to improve the situation.

When things start going well stay humble and enjoy the fruits of your labor. If you formulate a business plan and remain flexible, your yoga business will be a success.

Now that you know how to write a yoga studio business plan, don’t hesitate. Go ahead and write your own business plan or use one of the templates in this selection.

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If you enjoyed reading this article on creating a yoga studio business plan, you should check out this one with yoga business names .

We also wrote about other yoga-related subjects like starting a career in yoga , yoga colors to use in the studio, yoga franchises , teaching yoga without certification , yoga studio software , yoga studio owner salary (curious?), and yoga marketing ideas you could use

We also have articles on yoga websites ,  and how to start a yoga business .

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8+ SAMPLE Yoga Business Plan in PDF

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Yoga Center Business Plan

Start your own yoga center business plan

Garden Way Yoga Center

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Hatha Yoga is an ancient discipline that explores, develops, and integrates the body, mind, and spirit. Yoga systematically stretches and strengthens muscles throughout the body, increases circulation to internal organs and glands, quiets the nervous system, and improves concentration. This ancient system of self-care brings vitality, health, deep relaxation, and peace of mind.

The style of Hatha Yoga taught is the Anusara method. Anusara Yoga is a new style of yoga that is heart-oriented, spiritually inspiring, yet grounded in a deep knowledge of optimal body alignment in the poses. Instructors encourage students to listen to their body, respect its wisdom, and to progress at their own pace.

Deep relaxation is taught in each class after completion of the postures. The intention of the instructors at Garden Way Yoga Center (GWYC) is to assist students in the development of physical, mental, and spiritual well-being: a truly priceless health advantage.

The Garden Way Yoga Center offers 8 eight-week sessions of classes per year. Courses offered include Anusara-style Hatha Yoga plus workshops in related topics. The Yoga Center features well-trained, professional instructors, progressive teaching methods, a non-competitive and encouraging atmosphere, and a beautiful light-filled facility.

The Garden Way Yoga Center also has a boutique that will sell workshop clothing and yoga training aides.

Jill Gordon, Ph.D., founder of The Garden Way Yoga Center, is one of Anusara Yoga’s leading teachers. She conducts workshops and teacher trainings nationally and internationally, and has previously established yoga training centers in Santa Barbara, CA; Denver, CO; and Charlottesville, VA. She co-founded and co-developed the Four Winds Yoga Center in Portland, OR, which offered instruction to nearly 1,000 students per week. She has been a yoga practitioner since 1985 and a meditator since 1989. Jill is a certified Anusara instructor and one of the few Designated Teacher Trainers in the Anusara style of Hatha Yoga. She is registered with the national Yoga Alliance at the highest 500-hour level.

1.1 Objectives

The objectives of Garden Way Yoga Center are the following:

• Acquire 300 customers by the end of the first year of operation.
• Achieve sales in excess of $60,000 from the boutique.
• Increase customer base by 25% by the end of the second year of operation.
• Increase sales by 15% by the end of the second year of operation.

1.2 Mission

The mission of Garden Way Yoga Center is to give the student, whether a beginner or advanced a place to practice Anusara. It is our intention to keep the teaching of Anusara as close to the way we have been taught as possible. It is incumbent for the teacher to always act responsibly and with the student’s interest in mind. No matter what we learn or from whom we learn the real and only teacher is within.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

The Garden Way Yoga Center offers Anusara-style Hatha Yoga plus workshops in related yoga topics. The Yoga Center features well-trained, professional instructors, progressive teaching methods, a non-competitive and encouraging atmosphere, and a beautiful light-filled facility.

GWYC will be located in the commercial downtown section of Monroe, in the renovated Millman Center. GWYC’s goal is to build a large base of yoga students from the thousands of office workers that are employed downtown. 

Besides the training, the Garden Way Yoga Center also has a boutique that will sell workshop clothing and yoga training aides.

GWYC will operate as a sole proprietorship.

2.1 Company Ownership

The Garden Way Yoga Center is owned by Jill Gordon.

2.2 Start-up Summary

The start-up expenses for the The Garden Way Yoga Center are focused primarily on workshop setup and equipment, and inventory for the boutique and bookstore.  Jill will invest $60,000.  In addition, GWYC will secure a $80,000 long-term loan.

2.3 Company Locations and Facilities

The Garden Way Yoga Center is located in downtown Monroe, in the renovated Millman Center.  The facility is quickly accessible to the over 50,000 urban professionals that GWYC considers potential members. 

With five large workshop rooms, men and women’s dressing rooms, and a boutique, GWYC offers plenty of floor space for multiple classes being conducted simultaneously.  In addition, parking is not a problem.  GWYC is within easy walking distance from any building in the downtown area.  If a customer does decide to drive, the Millman Center has parking space for up to 2,000 vehicles.

Products and Services

The Garden Way Yoga Center’s services and products are as follows:

• Yoga 1/Beginner is an introductory class for students who are new to Yoga. This class focuses on poses to stretch and strengthen the legs, back, and shoulders. Emphasis is given to the basic alignment of the standing poses.
• Fundamentals of Vinyasa Yoga  will prepare students for a vigorous flow style of yoga (Vinyasa) that synchronizes breath with movement. It will offer a balance of strength, flexibility, and endurance to challenge the fitness enthusiast. The course will begin with instruction on the alignment of the poses and move toward linking all the poses together in a continuous flow by the end of the session.
• Gentle Yoga is designed for those who prefer a class less vigorous than Yoga 1. It includes gentle stretches and breathing as well as simple movements designed to systematically increase the range of motion of every major joint and increase energy. This class is ideal for students with chronic symptoms such as muscle/joint pain, stiffness, weakness, or fatigue. 
• Yoga 1-2/Continuing Beginner is a continuation class for Yoga 1. The emphasis of this course is on refining and building endurance in Yoga 1 and Yoga 2 standing poses. It does not include the shoulder stand. The basic Anusara Yoga principles of alignment are presented. This class is suitable for students who have practiced other styles of yoga, but it is not suitable for those who have never studied yoga before.
• Yoga 2/Intermediate focuses on refining the standing poses and learning basic sitting postures, simple back bending poses, and the shoulder stand using the Anusara Yoga principles of alignment. It is recommended that students complete both Yoga 1 and Yoga 1-2 before taking Yoga 2. 
• Yoga 3/Advanced continues with refinements to poses studied in Yoga 2 and introduces full arm balance (handstand), headstand, and forearm balance. Additional back bend poses are also included. Regular yoga practice outside of class is strongly encouraged. Permission of the instructor is required.
• Workshop Clothing: Shirts, shorts, athletic bras and pants. 
• Workshop Equipment: Balancing balls, belts, weights, and mats.
• Yoga training aides: Video tapes, instructional manuals, inspirational books.

Market Analysis Summary how to do a market analysis for your business plan.">

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Jill Gordon will be a positive draw for those who have some experience with yoga instruction. The key to the success of GWYC will be attracting new people to yoga instruction.

4.1 Market Segmentation

The Garden Way Yoga Center will focus on two customer groups:

Middle Income Urban Professionals : This group is the core segment of potential students of GWYC.  Their demographic characteristics are the following:

• Center’s selling point: Close to work.  The session lowers stress.  Can be attended with workmates as group activity. 

Upper Income : The upper income customer is a secondary target group.  Their demographic characteristics are the following:

• Center’s selling point: Close to work.  The session lowers stress.

4.2 Target Market Segment Strategy

Everything GWYC does must be tailored to work within the time constraints of the target customer.  Yoga classes can be no longer than 45 minutes and must be scheduled to fit the break and rolling lunch schedules that exist in the downtown businesses. The focus of the instruction will also have to be tailored to a clientele that will be seeking maximum relief from the pressure of work and then returning to the workplace.  If GWYC can create a noticeable difference in the customers’ sense of well-being, then the customer will come to depend on instruction as a escape during the day.  These kinds of experiences will create a tremendous word of mouth and bring in more first time students.

4.3 Service Business Analysis

Typically, yoga centers are located away from the city’s commercial/business center.  GWYCs are less focus on serving a large number of beginners and is more focused on obtaining long term students.  Students are attracted to a specific type of yoga and the reputation and skills of GWYC’s leader.

4.3.1 Competition and Buying Patterns

“Stars do it. Sports do it. Judges in the highest courts do it. Let’s do it: that yoga thing. A path to enlightenment that winds back 5,000 years in its native India, yoga has suddenly become so hot, so cool, so very this minute. It’s the exercise cum meditation for the new millennium, one that doesn’t so much pump you up as bliss you out. Yoga now straddles the continent – from Hollywood, where $20 million-a-picture actors queue for a session with their guru du jour, to Washington, where, in the gym of the Supreme Court, Justice Sandra Day O’Connor and 15 others faithfully take their class each Tuesday morning. “

– The Power Of Yoga, Time.com April 15, 2001

Yoga is a growing trend.  It was popular in the seventies and has come back full force into vogue in the 21st century.  Movie stars such as Madonna, Meg Ryan, Julia Roberts and Sting are advocates of the discipline.

The key to competition within the yoga business is the quality of the instructor.  There are a number of instructors around Monroe who are well respected, and Garden Way Yoga will strive to attract these teachers to its facility.  The location, quality and ambiance of the facility is the real competitive advantage for Garden Way.  Because it has the best most attractive facility in town teachers will want to teach here and clients will want to “get away” here.  Garden Way Yoga Center will focus of presenting GWYC as the perfect place to learn yoga skills that will improve the student physically and reduce the daily stress of the work world.

Other “schools” in the area will be able to match the quality of instruction, but are often held in church halls, community centers, fitness centers, etc. and do not have the relaxing ambiance that is so important to the discipline.

Strategy and Implementation Summary

The Garden Way Yoga Center will market through the numerous downtown fitness clubs, beauty salons, tanning salons and boutiques.  The Garden Way Yoga Center will offer the free open workshop for beginners.  In addition, GWYC will initiate a program that will give 25% session discount to members who successfully recruit new members to GWYC.

5.1 Competitive Edge

The competitive advantage of Garden Way Yoga Center is location and the quality and ambiance of the facility. Based in the heart of Monroe, we offer our members excellent instruction that fits into their busy day, providing them a sanctuary from daily pressure.  Our facility is a perfect compliment to our brand image.

5.2 Sales Forecast

The sales forecast outlines sales of instruction time as well as sales of products through the boutique located in the facility.  Instructions is sold in the following three ways:

• Private lessons;
• Eight week courses;
• Drop-in sessions.

The boutique will sell clothing, books, posters, books, DVDs and videos, mats, and other props for yoga. In addition it will sell healthy pre-bottled drinks and healthy energy food.  In the beginning all food will be pre-packaged, since Jill does not have the facility or expertise to run a cafe facility.  If the facility becomes more of a destination, she will research adding a cafe.

The Garden Way Yoga Center anticipates that sales will be slow for the first and second month of operation. After that point, sales will increase as membership grows.

The following is the sales forecast for three years.

5.3 Milestones

The accompanying table lists important program milestones, with dates and managers in charge, and budgets for each. The milestone schedule indicates our emphasis on planning for implementation.

What the table doesn’t show is the commitment behind it. Our business plan includes complete provisions for plan-vs.-actual analysis, and we will be holding follow-up meetings every month to discuss the variance and course corrections.

5.4 Marketing Strategy

The key to the marketing strategy is to get the downtown lunch traffic off the streets and into GWYC. GWYC will offer free instruction and will have refreshment available for visitors.  The instruction segments will be 45 minutes and focus on exercises that will produce the maximum release of tension.

Personnel Plan

In addition she has excellent business experience having previously established yoga training centers in Santa Barbara, CA; Denver, CO; and Charlottesville, VA.  She co-founded and co-developed the Four Winds Yoga Center in Portland, OR, which offers instruction to nearly 1,000 students per week. She has been a yoga practitioner since 1985 and a meditator since 1989. 

Jill is a certified Anusara instructor and one of the few Designated Teacher Trainers in the Anusara style of Hatha Yoga. She is registered with the national Yoga Alliance at the highest 500-hour level.

Jill was the business manager Four Winds Yoga Center.  GWYC started with four employee and 20 students.  Within three years, GWYC had a staff of 25 and over 1,000 students.  She was an effective manager of the growth of Four Winds Yoga Center.

The Garden Way Yoga Center’s personnel will be the following:

• Jill Gordon, director;
• Teachers (5 half-time);
• Boutique Staff (1).

Financial Plan investor-ready personnel plan .">

The following is the financial plan for Garden Way Yoga Center.

7.1 Break-even Analysis

The monthly break-even point is $14,492.

7.2 Projected Profit and Loss

The following table and charts highlight the projected profit and loss for three years.

7.3 Projected Cash Flow

The following table and chart highlights the projected cash flow for three years.

7.4 Projected Balance Sheet

The following table highlights the projected balance sheet for three years.

7.5 Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 7997, Membership Sport and Recreation Club, are shown for comparison.

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Yoga Studio Business Plan Sample

Published May.21, 2018

Updated Apr.24, 2024

By: Jakub Babkins

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Table of Content

Do you want to start yoga studio business?

Do you want to start a yoga studio business? Well, you can easily start this business with lower investments and can make it successful provided that you plan it successfully and have a passion for yoga. Before starting a yoga business , the first step you should take is to develop a comprehensive business plan yoga studio covering all aspects of your business. The business plan yoga studio will form the basis of your company’s future policies and will also help you in startup. So, to help you write an effective business plan yoga studio , here we are providing the business plan for a yoga studio business startup named ‘Kelly Yoga’.

Executive Summary

2.1 the business.

Kelly Yoga will be located at a ten minutes’ drive from the main residential district of San Diego. The business will be owned by Kelly Jill, a famous American yoga trainer.

2.2 Management

The company will hire a staff comprising of trainers, assistants and sales executives, all of which will be trained for one month prior to onboarding. Company management and staff is the thing that will make your business successful so make sure to plan it before you think about how to start your own yoga studio .

2.3 Customers

Kelly Yoga will be a licensed yoga studio where people of all age-groups will be taught yoga at different expertise levels by the best trainers in the United States.

2.4 Target of the Company

Our business targets are as follows:

Company Summary

3.1 company owner.

Kelly Yoga will be owned by Kelly Jill, an experienced yoga master. Kelly has been teaching yoga in various institutes across the United States for more than 20 years.

3.2 Why the Business is being started

Kelly is extremely passionate about learning and teaching yoga. She has been doing yoga since her childhood and has devoted her entire life to it. Her venture is not only aimed at making profits in this industry but she also aims to extend her reach to as many people as possible.

3.3 How the Business will be started

Before you think about how to start a yoga business , you must make a yoga studio business plan model . Kelly Yoga will be located at a ten minutes’ drive from the main residential district of San Diego. The business will be started in a facility which was previously used as a dance studio that’s why just a little work needs to be done so as to convert it into a yoga studio. In addition to the usual inventory, the company will procure stocks of yoga training aides and clothes for selling in the store inside the studio. The costs for startup are as follows:

The startup requirements are as follows:

Services for customers

The most important thing to decide before you start a yoga studio is the business services that you will be providing to your customers

It is important because all subsequent components of your depend on your provided services that’s why it must be considered before opening a yoga studio business plan development.

We will provide following types of yoga classes:

• Yoga 1/Beginner: Yoga 1/Beginner is an introductory class for those people who are new to Yoga. This class emphasizes on the basic alignment of standing poses and will mainly focus on poses to stretch and strengthen the shoulders, back, and legs.
• Yoga 2/Intermediate: Yoga 2/Intermediate emphasizes on refining the standing poses learnt by the students in Yoga 1. This class teaches them basic sitting postures, shoulder stand, and basic back bending poses.
• Yoga 3/Advanced: Yoga 3/Advanced further refines the techniques learnt by students in Yoga 2. This class teaches them back bend poses, headstand, forearm balance, and full arm balance (handstand).
• Vinyasa Yoga: Vinyasa Yoga teaches a vigorous flow style of yoga that synchronizes movement with breath. It offers a balance of endurance, strength, and flexibility, for challenging the fitness enthusiasts.
• Gentle Yoga: Gentle Yoga is the lightest level of yoga and is even less vigorous than Yoga 1. Gentle yoga is often prescribed to people with muscle stiffness, weakness, muscle/joint pain, or fatigue. The class teaches gentle stretches and breathing along with simple movements designed for systematically increasing the range of motion of major joints.

Marketing Analysis of yoga studio business

The most important component of a yoga studio business plan is its accurate marketing analysis because it decides whether your startup will become a success or end in failure. That’s why an accurate marketing analysis must be carried out before developing a yoga business plan . If you are starting on a large scale then it is better to seek the help from the marketing experts who will also guide you through various yoga studio marketing strategies and will help you in developing yoga marketing plan . On the other hand, if you are starting on a small scale, you can take help from this yoga studio business plan template or other yoga studio business plans available online.

Immigration business plan

5.1 marketing trends.

This yoga studio sample business plan also presents industry and market trends of this business which will provide you a clear demonstration of the market potential of this industry and will determine whether this industry is feasible for startups. The trends in yoga industry can also be taken from different yoga business plans available online. According to IBISWorld, there are more than 34,600 yoga studios or private yoga trainers in the United States as of 2018. The industry is growing at an estimated rate of 10.6% per year with annual revenue generation reaching above $11 billion. The industry is responsible for employing more than 137,000 people across the United States. According to a 2015 study, around 37 million practice yoga in the United States. This is up from 20 million just three years ago, which means the number of people practicing yoga has nearly doubled in just three years. This increase is attributed to the increased health awareness among people since various studies have outlined how beneficial yoga is for human body. These stats show that this industry is feasible for startups provided that you plan your business successfully.

5.2 Marketing Segmentation

Marketing segmentation shows the various segments or groups of our prospective customers. Our target market is mainly the residential community living nearby at the 10 minutes’ drive from our studio. Our experts have identified following target groups for our services:

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Children (6-18):

The first group of our customers will be the children living in the vicinity of our studio. Children are sent by their parents for learning Gentle Yoga due to its immense health benefits. Many children who are injured or suffering from muscle problems also practice yoga as a part of their medical treatment. However, the number of children learning yoga is very small as compared to the adults or senior people that’s why this group will not have a significant contribution to our sales and revenue.

5.2.2 Adults (18+):

The second and the biggest category of our customers includes teens and individuals who themselves want to learn yoga for any reason and are aged above 18. The individuals lying in this group are likely to learn all 5 types of classes offered by us. Women will form the major part of this group since according to a 2015 study, 72% of the yoga practitioners in the United States are women. Another aspect by which this group will contribute to our revenue will be the sale of yoga training aides, yoga clothes, shoes and mats from our store.

5.2.3 Professionals:

The last category includes those individuals who have a passion for yoga and want to learn it at the advanced level. This group will be trained at a completely different level under the direct supervision of Kelly. This group will also contribute to sales from the yoga store since they will be practicing yoga in their homes. The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

Our business targets are:

• To become the best yoga studio in San Diego
• To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year
• To balance the initial cost of the startup with earned profits by the end of the first year

5.4 Product Pricing

Product pricing is one of the most important factors to decide the success of a startup. For the purpose of encouraging sales, we have priced our services slightly lower as compared to our competitors. We will basically offer three types of packages to choose from:

• Monthly membership for $500 per month
• Semi-annual membership for $2500 per six months
• Yearly membership for $4000 per year

The membership fees of Yoga 3 class will be 30% more since the students in this class will be trained directly be Kelly and other master trainers in the United States. The pricing of yoga-related products available in our store will be the same as in the market.

Good service and attentive

Good service and attentive to requirements square deal thanks.

Like marketing analysis, sales strategy is also an important component of any business plan yoga studio so it must be thought through before starting your venture. In case, you don’t know how to make an effective sales strategy for your business , you can take help from this free yoga studio business plan template or other sample plans available online.

6.1 Competitive Analysis

Although we have a tough competition but we have entered the market with several competitive aspects. Our prices are reasonable and comparatively lower than the most of our competitors. We have an excellent team comprising of the best yoga trainers in the United States and our biggest competitive advantage lies in the power and dedication of our team.

6.2 Sales Strategy

We will attract our customers towards us by various efforts, such as:

• We will arrange seminars and awareness sessions on the importance of yoga and the accompanying health benefits
• We will arrange transportation facilities for our members and students
• We will advertise our yoga studio in magazines, newspapers and social media
• We will offer discounts on the membership for the first three months of the launch

6.3 Sales Forecast

6.4 sales monthly, 6.5 sales yearly, personnel plan.

In case, you are starting your yoga studio but you don’t know what staff is required for starting a yoga studio, you can take help from this yoga studio business model sample plan.

7.1 Company Staff

The company will initially hire the following staff:

• 1 General Manager for managing the overall operations
• 2 Administrators/Accountants for maintaining financial records
• 3 Sales Executives responsible for marketing and discovering new ventures
• 6 Trainers for providing yoga training to members
• 8 Assistants for undertaking day-to-day tasks
• 2 Drivers for providing transportation facility to members
• 3 Cleaners for cleaning the studio
• 1 Front Desk Officer for acting as a receptionist

7.2 Average Salary of Employees

Financial plan.

Finally, you will have to develop a detailed financial plan outlining the development of your company over the next few years. If you’re starting on a smaller scale, you can take help from this yoga studio business plan example otherwise you will have to seek help from financial experts. The financial plan of Kelly Yoga is as follows.

8.1 Important Assumptions

8.2 brake-even analysis, 8.3 projected profit and loss, 8.3.1 profit monthly, 8.3.2 profit yearly, 8.3.3 gross margin monthly, 8.3.4 gross margin yearly, 8.4 projected cash flow, 8.5 projected balance sheet, 8.6 business ratios.

Download Yoga Studio Business Plan Sample in pdf

OGS capital professional writers specialized also in themes such as writing a martial arts business plan , business plan for opening a gym , small gym center business plan , business plan dance studio , CrossFit studio business plan , climbing gym center business plan , etc.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Yoga Studio Business Plan Template [Updated 2024]

Yoga Studio Business Plan

If you want to start your own yoga business or expand your current studio, you need a business plan.

The following yoga business plan template gives you the key elements to include in a winning business plan for a yoga business.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of a successful yoga studio business plan. Once you create your plan, download it to PDF to show banks and investors.

I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

You can download our business plan template (including a full, customizable financial model) to your computer here.

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Yoga Studio Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

Yoga Studio Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Fitness and Wellness » Yoga Studio

Are you about starting a yoga studio ? If YES, here is a complete sample yoga studio business plan template & feasibility study report you can use for FREE .

If you are looking to start a fitness and health related business, then you may consider starting a yoga studio business. This is one trade that attracts attention and you can be sure to make good profit when you start this business. However, just like other businesses, you will be required to carry out some good feasibility studies .

One of the aims of this is o that you can have a full grasp of what the business entails. Chief on the list of what you will still be required to do is to write a business plan. Yes, you will need to write a business plan in order to move along a well-coordinated business path.

There are several businesses that may not have lived up to expectation in this regard, and the truth is that they may have encountered some issues along the line. As such, you will need to deal with writing a business plan. Here below is a sample Yoga studio business plan that you may consider using for yours;

A Sample Yoga Studio Business Plan Template

1. industry overview.

Yoga is a physical, mental, and spiritual practice or discipline that focuses on breath control, flexibility and strength and originated in india and Pilates is a body conditioning routine used to build strength and flexibility. The Yoga and Pilates industry covers dance and exercise facilities that offer Yoga, Pilates and in some cases dance related instruction to individuals or groups.

In the last 5 years, the Yoga and Pilates Studios industry has experienced appreciable growth not only in the united states, but in most parts of the world. This growth can be attributed to the awareness created by the Yoga community and of course to more health-conscious individuals participating in yoga.

Yoga studio do not rely on teaching Yoga classes to their students and members, they are also leveraging on the increase health awareness to sell other health related supplements and merchandise to generate more income. As a matter of fact, entrepreneurs coming into the industry will leverage on the health and fitness benefits to market their Yoga studio and win over more clients.

Demographic and Geographic studies of the Yoga and Pilates Studio Industry in the United States of shows that yoga studios are predominantly concentrated in the Western region of the country, and it accounts for 21.6 percent of total Yoga studios.

It is followed by the Southeast region which accounts for 20.1 percent, The Mid-Atlantic region accounts for 18.3 percent and the Great Lakes accounts for 10.4 percent.

Yoga and Pilates Studios are largely located in the California (12.1 percent of total establishments), Texas (8.2 percent), New York (6.2 percent) and Florida (6.1 percent). Close studies shows that the spread and location of Yoga and Pilates studios is highly correlated to population spread.

This is why the more populated regions, such as the Southeast, West and Mid-Atlantic, tend to have the greatest numbers of Yoga and Pilates Studios. This trend is due to the fact that consumers will not travel excessive distances in order to perform exercise or become members of Pilates and yoga studios.

Statistics has it that the Yoga studio industry in the United States of America, is worth $9bn, with an estimated growth rate of 7.5 percent. There are about 30,141 registered Yoga studios in the United States and they are responsible for employing about 94,604 people.

Beyond every reasonable doubt, the multi-billion dollar Yoga and Pilates studios industry in the United States of America has benefited greatly from the promotion of dance-inspired television shows and the rising interest in health and fitness.

Over and above, any entrepreneur who is trained in Yoga can successfully launch his or her Yoga and Pilates Studios and make great gains from the industry simply because the industry is still growing and more people are becoming aware of the immense benefits they stand to gain when the enroll in a Yoga class.

2. Executive Summary

The Orient – American® Yoga Studio is a standard, licensed and well equipped Yoga studio with state of the art facility and space large enough to contain about 50 people per – time. We run a Yoga studio where kids, teens, and adults learn and practice Yoga in a fun – fulfilled and relaxing atmosphere.

Our yoga studio will be located in – between a well – populated residential estate and a business district in New York City – New York, United States of America. We hope to open branches of our Yoga studios in other key cities in the United States and Canada and also to sell franchise in the nearest future.

The Orient – American® Yoga Studio is a client-focused and result driven Yoga studio business that provides ease to learn and fully practice Yoga and experience at an affordable fee that won’t in any way put a hole in the pocket of our clients (students and organizations alike who would hire our services).

We will offer a standard and professional Yoga training and other dance related services in a highly secured and conducive learning environment to all our students. We will ensure that we work hard to meet and surpass all our students’ expectations as it relates to their goals of enrolling in our Yoga studio or engaging our services.

No doubt, our Yoga studio facility will be well – equipped with wood-sprung floors, a comfortable lobby with flat screen TVs, and different locker room for change over equipped with showers for both kids and adults alike. We will also run a one – stop Yoga and dance store in same facility where our customers can purchase authentic yoga and dancing kits and other related accessories.

At The Orient – American® Yoga Studio, our students’ overall best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professional and licensed Yoga coaches, and instructors to work with our students.

The Orient – American® Yoga Studio will at all times demonstrate her commitment to sustainability, both individually and as a dance related training organization, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our students’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients (students and corporate organization).

Our overall business goal is to position The Orient – American® Yoga Studio to become the leading brand in the Yoga and Pilates studio industry in the whole of New York City – New York, United States of America, and also to be amongst the top 10 dance studio brand in the United States of America within the first 5 years of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass, because we have done our research and feasibility studies and are enthusiastic and confident that New York City is the right place to launch our dance studio business.

The Orient – American® Yoga Studio is founded by Dr. Allan Armstrong and He will run the business with his business partners for many years Mr. Raj Casmir and Mr. Jong Singapore. Dr. Allan Armstrong is a renowned American Yoga Instructor who has successfully accumulated high – level training and experience with excellent certifications and recommendations from Japan, China, South Korea and India.

3. Our Products and Services

The Orient – American® Yoga Studio is going to offer varieties of yoga related services within the scope of the Yoga and Pilate studio industry in the United States of America. Our intention of starting our yoga studio business is to help in individual and organization learn and practice yoga in a conducive and relaxing environment.

We want to help our clients learn disciplined method for attaining a goal, also techniques of controlling the body and the mind; harnesses passion and encourages performance and healthy lifestyle. Lastly we are also in the yoga studio business to make profits from the Yoga and Pilate industry and we will do all that is permitted by the law in the US to achieve our aim and business goal.

Our service offerings are listed below;

• Pilates and yoga classes
• Personal training involving Pilates and yoga activities
• Merchandise sales
• Workshops and seminars
• Pilates and yoga accreditation training
• Yoga / dance production and consulting services (for organizations and cheerleaders)
• Merchandise sales (Yoga and Dance related shoes, clothes, and other dance accessories)

4. Our Mission and Vision Statement

• Our vision is to build a highly competitive and effective yoga studio business that will become the number one choice for both individuals and corporate organizations in New York City, New York and in other cities in the United States of America and Canada where we intend opening our branches or selling our franchise.
• Our mission is to provide affordable professional and highly effective yoga related trainings and services to a wide range of clients that cuts across different divides.
• Our overall business goal is to position The Orient – American® Yoga Studio to become one of the leading yoga studio brand in the industry in the whole of New York City – New York, and also to be amongst the top 10 Yoga studio brand in the United States of America and Canada within the first 5 years of fully running the business.

Our Business Structure

The Orient – American® Yoga Studio will build a solid business structure that can support the growth of our yoga studio business. We will ensure that we hire competent hands to help us build the business of our dream.

The fact that we want to become one of the leading yoga studio brand in the industry in the whole of the United States of America and Canada makes it highly necessary for our organization to deliberately build a well – structured business from the very scratch.

Below is the business structure that we will build The Orient – American® Yoga Studio on;

• Principal Partner / Chief Executive Officer

Studio Administrator

• Yoga and Pilate Instructors

Dance Instructor and Choreographer

Accountant / Bursar

Client Service Executive

• Front Desk Officer

5. Job Roles and Responsibilities

Principal Partner / Chief Executive Officer:

• Responsible for providing direction for The Orient – American® Yoga Studio
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for handling high profile clients and deals (clients such as Top Government Officials, Sports Clubs, Superstars, and Celebrities et al)
• Responsible for fixing fees and signing business deals (partnership)
• Responsible for signing checks and documents on behalf of The Orient – American® Yoga Studio
• Coordinates all arms of the business and develop curriculum for The Orient – American® Yoga Studio
• Evaluates the success of the business
• Reports to the board of The Orient – American® Yoga Studio
• Responsible for overseeing the smooth running of HR and administrative tasks for The Orient – American® Yoga Studio
• Design job descriptions with KPI to drive performance management for yoga instructors (coaches) and choreographers
• Regularly hold meetings with key stakeholders (clients and member of the board) to review the effectiveness of the business Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversee the smooth running of the daily activities of The Orient – American® Yoga Studio.

Yoga and Pilate Instructors / Coaches

• Responsible for training clients on all aspect or Yoga practice
• Guides clients during Yoga sessions
• Works closely with instructors or other dancers to interpret or modify choreography
• Rehearses for several hours a day
• Attends promotional events, such as photo sessions, for the show or event they are participating in.
• Responsible for creating routines for individual performers, competitions, musical performances, marching bands, ballets and other spectacles. Performing complex movements to entertain an audience
• Studies story lines and musical scores to translate ideas and moods into movements
• Directs rehearsals to instruct dancers in steps and techniques
• Chooses music, sound effects or narrative to accompany a dance
• Designs dance movements
• Works with music directors
• Auditions performers for dance parts

Marketing and Sales Executive

• Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents The Orient – American® Yoga Studio in strategic meetings
• Helps increase sales and growth for The Orient – American® Yoga Studio.
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for The Orient – American® Yoga Studio
• Serves as internal auditor for The Orient – American® Yoga Studio.
• Welcomes students and visitors by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with students on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the studio coordinator in an effective and timely manner
• Consistently stays abreast of any new information on the schools’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to students when they make enquiries

6. SWOT Analysis

The Orient – American® Yoga Studio engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured yoga studio business that can favorably compete in the highly competitive Yoga and Pilate studio industry in the United States and the world at large.

Part of what the team of business consultants did was to work with the management of our organization in conducting a SWOT analysis for The Orient – American® Yoga Studio. Here is a summary from the result of the SWOT analysis that was conducted on behalf of The Orient – American® Yoga Studio;

Our core strength lies in the power of our team; our workforce. We have a team that is considered an expert filled one in the Yoga and Pilate studio industry, a team with excellent qualifications and robust experience in professional yoga trainings and practices.

Aside from the synergy that exists in our carefully selected faculty members and our strong online presence, The Orient – American® Yoga Studio is well positioned in a community with the right demography and we know we will attract loads of individual and corporate clients from the first day we open our doors for business.

As a new yoga studio in New York City – New York, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated dance Yoga and Pilate industry; that is perhaps our major weakness. Another weakness could be that we might not have the required capital to pump into publicity of our business the way we intend going about it.

• Opportunities:

No doubt, the opportunities in the Yoga and Pilate studio industry is massive considering the number of individuals and corporate organizations who would want to learn and practice yoga. As a standard and well equipped yoga studio that is centrally located, we are ready to take advantage of any opportunity that comes our way.

Every business faces a threat or challenge at any part of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the business.

Some of the threats that we are likely going to face as a yoga studio business operating in the United States of America are unfavorable government policies that might affect business such as ours, the arrival of a competitor within our location of operations.

So also, dance studios that provide yoga classes will remain a growing threat and global economic downturn which usually affects spending / purchasing power. There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

One thing is certain, the trend in the Yoga and Pilate studio industry is such that if you want to be ahead of your competitors, you should be able to make your yoga classes easy for students to adapt to and you should be able to have loads of testimonies from your students. The truth is that, if your student experiences huge difference in their life as a result of enrolling in your yoga studio, then they will be compelled to help promote your organization.

Another trend that is working for the industry is that people who have been practicing Yoga for a long time in the United States have reported musculoskeletal and mental health improvements, as well as reduced symptoms of asthma in asthmatics hence the increase in business activities and growth in the industry.

There is proven evidence that suggests that regular yoga practice increases brain GABA levels, and yoga has been shown to improve mood and anxiety more than some other metabolically-matched exercises, such as walking et al. As a matter of fact, yoga is now being marketed as a supplement to a cardio routine.

Aside from the spiritual goals, the physical postures of yoga are used to alleviate health problems, reduce stress and make the spine supple in contemporary times. Yoga is also used as a complete exercise program and physical therapy routine which is why it is now becoming trendy.

Lastly, another trend common with standard yoga studios is that they are furnished with a smooth floor covering and with a hardwood floor.

8. Our Target Market

The target market for a yoga studio is broad and of course all encompassing. Ancient ‘n’ Modern® Dance Studio is a dance studio business that is positioned to offer a wide range of dance related trainings and dance related services to a wide range of clients ranging from kids to adults and to people with health challenges.

As a standard and well equipped dance studio, The Orient – American® Yoga Studio offers a wide range of yoga related services hence we are well trained and equipped to services a wide range of clients (both individual clients and corporate clients alike).

We are coming into the Yoga and Pilate studio industry with a business concept and company’s profile that will enable us work with the clients at different learning stages and different status. Below is a list of the clients that we have specifically designed our services for;

• Working Class Adults / Corporate Executives
• Sport Clubs (Cheerleaders and choreographers et al)
• About Wed Couples
• Business People / Entrepreneurs
• Government Officials
• Celebrities
• Public Figures
• Applicants / School Leavers
• Sports Men and Women
• College Students

Our Competitive Advantage

No doubt, the Yoga and Pilate studio industry is indeed a very prolific and highly competitive industry. Clients will only enroll in your Yoga studio or hire your services if they know that you can successfully help them learn and practice yoga effectively. It is the practice for yoga instructors, and coaches to acquire as much certifications as it relates to their area of specialization; it is part of what will make them stay competitive in the industry

We are quite aware that to be highly competitive in the Yoga and Pilate studio industry means that you should be able to deliver consistent quality service, your students / clients should be able to experience remarkable difference and improvement and you should be able to meet the expectations of your clients at all times.

The Orient – American® Yoga Studio might be a new Yoga studio in New York City – New York, but we have a team of people that are considered experts in the Yoga and Pilate studio industry, a team with excellent qualifications and experience in professional Yoga training and practice. Aside from the synergy that exist in our carefully selected faculty members and our strong online presence.

The Orient – American® Yoga Studio is well positioned in a community with the right demography and we know we will attract loads of individual and corporate clients from the first day we open our doors for business.

Lastly, our employees ( yoga instructors and coaches ) will be well taken care of, and their welfare package will be among the best within our category (startups yoga studio businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

The Orient – American® Yoga Studio is established with the aim of maximizing profits in the Yoga and Pilate studio industry and we are going to go all the way to ensure that we do all it takes to attract both individual clients and corporate clients on a regular basis.

The Orient – American® Yoga Studio will generate income by offering the following services;

10. Sales Forecast

One thing is certain, there would always be corporate organization and individual clients who would need that extra coaching or push in other to acquire the required Yoga skill set that will enable them effectively practice yoga and live their life the way they wanted to live it. This is the major reason why the services of yoga studios i.e. yoga instructors, and yoga coaches et al will always be needed.

We are well positioned to take on the available market in New York City – New York and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our yoga studio business and our clientele base.

We have been able to critically examine the Yoga and Pilate studio industry – market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in New York City – New York.

Below is the sales projection for The Orient – American® Yoga Studio, it is based on the location of our yoga studio business and of course the wide range of yoga classes and dance related services that we will be offering;

• First Year-: $150,000
• Second Year-: $450,000
• Third Year-: $850,000

N.B : This projection is done based on what is obtainable in the Yoga and Pilate studio industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same additional yoga related services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition amongst yoga studio businesses in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experiences in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of The Orient – American® Yoga Studio.

We will also ensure that our students’ becomes experts when it comes to practicing yoga; we want to build a standard and well – equipped yoga studio brand that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow The Orient – American® Yoga Studio to become one of the top 10 yoga studio brand in the United States of America and Canada which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in New York City – New York, but also in other cities in the United States of America and Canada where we intend opening branches of yoga studio.

The Orient – American® Yoga Studio is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our yoga studio by sending introductory letters alongside our brochure to corporate organizations, households and key stake holders in New York City – New York.
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
• Use friends and family to spread word about our yoga studio
• Post information about our yoga studio and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al
• Placing a small or classified advertisement in the newspaper, or local publication about our yoga studio and the services we offer
• Using referral networks such as agencies that will help match students and corporate clients with our yoga studio.
• Advertise our yoga studio in relevant entertainment magazines, newspapers, TV stations, and radio station.
• Attend relevant entrainment expos, seminars, and business fairs et al
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied students

11. Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate clients and private students in the whole of New York City – New York which is why we have made provisions for effective publicity and advertisement of our yoga studio business.

Below are the platforms we intend to leverage on to promote and advertise The Orient – American® Yoga Studio;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around New York City – New York
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations by calling them up and informing them of The Orient – American® Yoga Studio and the services we offer
• List The Orient – American® Yoga Studio on local directories / yellow pages
• Advertise our yoga studio business in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our yoga instructors, yoga coaches, choreographers and staff members wear our branded shirts and all our vehicles are well branded with our corporate logo et al.

12. Our Pricing Strategy

Generally for yoga studio business both per hour billing and flat fees on a weekly, monthly basis and contract applies. As a result of this, The Orient – American® Yoga Studio will charge our clients flat fees except for few occasions where there will be need for us to charge special clients on hourly basis mostly during yoga related consultancy and advisory services.

At The Orient – American® Yoga Studio we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to all our individual clients at regular intervals.

We are aware that there are some clients that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.

• Payment Options

At The Orient – American® Yoga Studio, our payment policy will be all inclusive because we are quite aware that different clients would prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up a yoga studio business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place , then you would need a higher amount of capital as you would need to ensure that your employees are well taken care of, and that your yoga studio environment is conducive enough for the students to learn and for clients to effectively practice yoga.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a yoga studio business; it might differ in other countries due to the value of their money. However, this is what it would cost us in the United of America;

• Business incorporating fees in the United States of America will cost – $750.
• The budget for Liability insurance , permits and license will cost – $3,500
• Acquiring a space or warehouse that will be converted into the yoga studio and that can accommodate the number of students that will come to learn various dance steps for at least 6 months (Re – Construction of the facility inclusive) will cost – $150,000.
• Equipping the yoga studio (studio floor , sound system, DVD players, Pianos, Flat Screen TVs, computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $100,000
• Launching an official Website will cost – $500
• Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000

We would need an estimate of $350,000 to successfully launch a standard and well – equipped yoga studio center in New York City – New York.

Generating Funding / Startup Capital for the Orient – American® Yoga Studio

The Orient – American® Yoga Studio is a business that will be owned by Dr. Allan Armstrong and He will run the business with his business partners for many years Mr. Raj Casmir and Mr. Jong Singapore. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $150,000 (Personal savings $100,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting The Orient – American® Yoga Studio is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over to pick up membership in our yoga studio is to equip our facility with state of the equipment and make the yoga studio environment welcoming and conducive enough for people to effectively learn and practice yoga.

The Orient – American® Yoga Studio will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• “>Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID : In Progress
• Application for business license and permit : Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the yoga studio: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In Progress
• Creating Official Website for the business: In Progress
• Creating Awareness for the yoga studio in New York City – New York: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in various industries: In Progress

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