what is the meaning of verbal presentation

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What is a Presentation?

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The formal presentation of information is divided into two broad categories: Presentation Skills and Personal Presentation .

These two aspects are interwoven and can be described as the preparation, presentation and practice of verbal and non-verbal communication. 

This article describes what a presentation is and defines some of the key terms associated with presentation skills.

Many people feel terrified when asked to make their first public talk.  Some of these initial fears can be reduced by good preparation that also lays the groundwork for making an effective presentation.

A Presentation Is...

A presentation is a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team.

A presentation can also be used as a broad term that encompasses other ‘speaking engagements’ such as making a speech at a wedding, or getting a point across in a video conference.

To be effective, step-by-step preparation and the method and means of presenting the information should be carefully considered. 

A presentation requires you to get a message across to the listeners and will often contain a ' persuasive ' element. It may, for example, be a talk about the positive work of your organisation, what you could offer an employer, or why you should receive additional funding for a project.

The Key Elements of a Presentation

Making a presentation is a way of communicating your thoughts and ideas to an audience and many of our articles on communication are also relevant here, see: What is Communication? for more.

Consider the following key components of a presentation:

Ask yourself the following questions to develop a full understanding of the context of the presentation.

When and where will you deliver your presentation?

There is a world of difference between a small room with natural light and an informal setting, and a huge lecture room, lit with stage lights. The two require quite different presentations, and different techniques.

Will it be in a setting you are familiar with, or somewhere new?

If somewhere new, it would be worth trying to visit it in advance, or at least arriving early, to familiarise yourself with the room.

Will the presentation be within a formal or less formal setting?

A work setting will, more or less by definition, be more formal, but there are also various degrees of formality within that.

Will the presentation be to a small group or a large crowd?

Are you already familiar with the audience?

With a new audience, you will have to build rapport quickly and effectively, to get them on your side.

What equipment and technology will be available to you, and what will you be expected to use?

In particular, you will need to ask about microphones and whether you will be expected to stand in one place, or move around.

What is the audience expecting to learn from you and your presentation?

Check how you will be ‘billed’ to give you clues as to what information needs to be included in your presentation.

All these aspects will change the presentation. For more on this, see our page on Deciding the Presentation Method .

The role of the presenter is to communicate with the audience and control the presentation.

Remember, though, that this may also include handing over the control to your audience, especially if you want some kind of interaction.

You may wish to have a look at our page on Facilitation Skills for more.

The audience receives the presenter’s message(s).

However, this reception will be filtered through and affected by such things as the listener’s own experience, knowledge and personal sense of values.

See our page: Barriers to Effective Communication to learn why communication can fail.

The message or messages are delivered by the presenter to the audience.

The message is delivered not just by the spoken word ( verbal communication ) but can be augmented by techniques such as voice projection, body language, gestures, eye contact ( non-verbal communication ), and visual aids.

The message will also be affected by the audience’s expectations. For example, if you have been billed as speaking on one particular topic, and you choose to speak on another, the audience is unlikely to take your message on board even if you present very well . They will judge your presentation a failure, because you have not met their expectations.

The audience’s reaction and therefore the success of the presentation will largely depend upon whether you, as presenter, effectively communicated your message, and whether it met their expectations.

As a presenter, you don’t control the audience’s expectations. What you can do is find out what they have been told about you by the conference organisers, and what they are expecting to hear. Only if you know that can you be confident of delivering something that will meet expectations.

See our page: Effective Speaking for more information.

How will the presentation be delivered?

Presentations are usually delivered direct to an audience.  However, there may be occasions where they are delivered from a distance over the Internet using video conferencing systems, such as Skype.

It is also important to remember that if your talk is recorded and posted on the internet, then people may be able to access it for several years. This will mean that your contemporaneous references should be kept to a minimum.

Impediments

Many factors can influence the effectiveness of how your message is communicated to the audience.

For example background noise or other distractions, an overly warm or cool room, or the time of day and state of audience alertness can all influence your audience’s level of concentration.

As presenter, you have to be prepared to cope with any such problems and try to keep your audience focussed on your message.   

Our page: Barriers to Communication explains these factors in more depth.

Continue to read through our Presentation Skills articles for an overview of how to prepare and structure a presentation, and how to manage notes and/or illustrations at any speaking event.

Continue to: Preparing for a Presentation Deciding the Presentation Method

See also: Writing Your Presentation | Working with Visual Aids Coping with Presentation Nerves | Dealing with Questions Learn Better Presentation Skills with TED Talks

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How to prepare and deliver an effective oral presentation

• Related content
• Peer review
• Lucia Hartigan , registrar 1 ,
• Fionnuala Mone , fellow in maternal fetal medicine 1 ,
• Mary Higgins , consultant obstetrician 2
• 1 National Maternity Hospital, Dublin, Ireland
• 2 National Maternity Hospital, Dublin; Obstetrics and Gynaecology, Medicine and Medical Sciences, University College Dublin
• luciahartigan{at}hotmail.com

The success of an oral presentation lies in the speaker’s ability to transmit information to the audience. Lucia Hartigan and colleagues describe what they have learnt about delivering an effective scientific oral presentation from their own experiences, and their mistakes

The objective of an oral presentation is to portray large amounts of often complex information in a clear, bite sized fashion. Although some of the success lies in the content, the rest lies in the speaker’s skills in transmitting the information to the audience. 1

Preparation

It is important to be as well prepared as possible. Look at the venue in person, and find out the time allowed for your presentation and for questions, and the size of the audience and their backgrounds, which will allow the presentation to be pitched at the appropriate level.

See what the ambience and temperature are like and check that the format of your presentation is compatible with the available computer. This is particularly important when embedding videos. Before you begin, look at the video on stand-by and make sure the lights are dimmed and the speakers are functioning.

For visual aids, Microsoft PowerPoint or Apple Mac Keynote programmes are usual, although Prezi is increasing in popularity. Save the presentation on a USB stick, with email or cloud storage backup to avoid last minute disasters.

When preparing the presentation, start with an opening slide containing the title of the study, your name, and the date. Begin by addressing and thanking the audience and the organisation that has invited you to speak. Typically, the format includes background, study aims, methodology, results, strengths and weaknesses of the study, and conclusions.

If the study takes a lecturing format, consider including “any questions?” on a slide before you conclude, which will allow the audience to remember the take home messages. Ideally, the audience should remember three of the main points from the presentation. 2

Have a maximum of four short points per slide. If you can display something as a diagram, video, or a graph, use this instead of text and talk around it.

Animation is available in both Microsoft PowerPoint and the Apple Mac Keynote programme, and its use in presentations has been demonstrated to assist in the retention and recall of facts. 3 Do not overuse it, though, as it could make you appear unprofessional. If you show a video or diagram don’t just sit back—use a laser pointer to explain what is happening.

Rehearse your presentation in front of at least one person. Request feedback and amend accordingly. If possible, practise in the venue itself so things will not be unfamiliar on the day. If you appear comfortable, the audience will feel comfortable. Ask colleagues and seniors what questions they would ask and prepare responses to these questions.

It is important to dress appropriately, stand up straight, and project your voice towards the back of the room. Practise using a microphone, or any other presentation aids, in advance. If you don’t have your own presenting style, think of the style of inspirational scientific speakers you have seen and imitate it.

Try to present slides at the rate of around one slide a minute. If you talk too much, you will lose your audience’s attention. The slides or videos should be an adjunct to your presentation, so do not hide behind them, and be proud of the work you are presenting. You should avoid reading the wording on the slides, but instead talk around the content on them.

Maintain eye contact with the audience and remember to smile and pause after each comment, giving your nerves time to settle. Speak slowly and concisely, highlighting key points.

Do not assume that the audience is completely familiar with the topic you are passionate about, but don’t patronise them either. Use every presentation as an opportunity to teach, even your seniors. The information you are presenting may be new to them, but it is always important to know your audience’s background. You can then ensure you do not patronise world experts.

To maintain the audience’s attention, vary the tone and inflection of your voice. If appropriate, use humour, though you should run any comments or jokes past others beforehand and make sure they are culturally appropriate. Check every now and again that the audience is following and offer them the opportunity to ask questions.

Finishing up is the most important part, as this is when you send your take home message with the audience. Slow down, even though time is important at this stage. Conclude with the three key points from the study and leave the slide up for a further few seconds. Do not ramble on. Give the audience a chance to digest the presentation. Conclude by acknowledging those who assisted you in the study, and thank the audience and organisation. If you are presenting in North America, it is usual practice to conclude with an image of the team. If you wish to show references, insert a text box on the appropriate slide with the primary author, year, and paper, although this is not always required.

Answering questions can often feel like the most daunting part, but don’t look upon this as negative. Assume that the audience has listened and is interested in your research. Listen carefully, and if you are unsure about what someone is saying, ask for the question to be rephrased. Thank the audience member for asking the question and keep responses brief and concise. If you are unsure of the answer you can say that the questioner has raised an interesting point that you will have to investigate further. Have someone in the audience who will write down the questions for you, and remember that this is effectively free peer review.

Be proud of your achievements and try to do justice to the work that you and the rest of your group have done. You deserve to be up on that stage, so show off what you have achieved.

Competing interests: We have read and understood the BMJ Group policy on declaration of interests and declare the following interests: None.

• ↵ Rovira A, Auger C, Naidich TP. How to prepare an oral presentation and a conference. Radiologica 2013 ; 55 (suppl 1): 2 -7S. OpenUrl
• ↵ Bourne PE. Ten simple rules for making good oral presentations. PLos Comput Biol 2007 ; 3 : e77 . OpenUrl PubMed
• ↵ Naqvi SH, Mobasher F, Afzal MA, Umair M, Kohli AN, Bukhari MH. Effectiveness of teaching methods in a medical institute: perceptions of medical students to teaching aids. J Pak Med Assoc 2013 ; 63 : 859 -64. OpenUrl

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Effective Oral Presentations

Verbally (and as a general rule), do not write down and memorize or read your full text, because then your presentation will sound like what it is: a recited written text. Instead, memorize the outline of your presentation — that is, a tree structure of main points and subpoints — and speak ex tempore, reinventing the words as you go along. As you do, you will occasionally need to think about what to say next and find the most appropriate words to say it. Instead of using filler words ( um , er , you know , I mean , etc.), simply pause. If you say um , you get about half a second of thinking time and the audience is likely to notice the um and be irritated by it. If you keep silent, you can get up to two or three seconds of thinking time without the audience noticing anything. Even if attendees do notice the silence, they will simply think that you are choosing your words carefully — and there is nothing wrong with that.

Despite pointing often at the screen, Marie nicely faces the audience with her body at all times, keeps her hands down between gestures, and maintains eye contact with the attendees. Transcript Vocally, vary the tone, rate, and volume of your voice as a function of the meaning, complexity, and importance of what you are saying. You need not invent a new intonation pattern: You simply need to amplify your normal pattern.

Visually, control your body. Adopt a stable, confident position; move only when you have a positive reason to do so (for example, move closer to the audience for taking questions), not when your body seems to ask for it. When you make a gesture, make it large and deliberate; between gestures, bring your hands down and do not fidget. Establish eye contact: Engage the audience by looking them straight in the eyes.

At all times, make sure you address the audience. Even if you have slides, tell the audience your story in a stand-alone way; do not just explain your slides. In particular, anticipate your slides. You should know at all times what your next slide is about so you can insert an appropriate transition.

Delivering as a non-native speaker

To keep the audience engaged , Jean-luc emphasizes his points with facial expressions, purposeful gestures, and — especially — a high dynamic range in his vocal delivery. Transcript If you are a non-native speaker of English, you may find it more challenging to speak ex tempore in English than in your native language. Still, even imperfect extemporaneous English is more likely to engage the audience than reciting a more polished, less spontaneous written text. To improve your delivery and overall presentation as a non-native speaker, practice more, pace yourself, and support your spoken discourse with appropriate slides.

While all speakers benefit from practicing their presentations multiple times, consider investing more time in such practice if you are less familiar with the language. Practicing helps you identify missing vocabulary, including key technical terms (which are difficult to circumvent), and express your ideas more fluently. As you practice, you may want to prepare a list of difficult words (to review on the day of your presentation) or write down an occasional complex yet crucial sentence. Still, do not feel bound to what you write down. These notes should be a help, not a constraint.

Practicing in front of an audience (a few colleagues, for example) can help you correct or refine your pronunciation. If you are unsure how to pronounce some words or phrases, you can ask native speakers in advance or check online dictionaries that offer phonetic spelling or audio rendering. Still, you may be unaware of certain words you mispronounce; a practice audience can point these words out to you if you invite it to do so.

During your presentation, pace yourself. As a non-native speaker, you may feel you need to search for your words more often or for a longer time than in your native language, but the mechanism is the same. Do not let this challenge pressure you. Give yourself the time you need to express your ideas clearly. Silence is not your enemy; it is your friend.

Pacing yourself also means speaking more slowly than you otherwise might, especially if you have an accent in English. Accents are common among non-native speakers — and among specific groups of native speakers, too — and they are not a problem as long as they are mild. Often, they are experienced as charming. Still, they take some getting used to. Remember to slow down, especially at the beginning of a presentation, so your audience can get used to your accent, whether native or not.

Handling stage fright and mishaps

Most speakers, even experienced ones, are nervous before or during an oral presentation. Such stage fright is normal and even reassuring: It shows that you care, and you should care if you want to deliver an effective presentation. Accordingly, accept your stage fright rather than feeling guilty about it. Instead of trying to suppress nervousness, strive to focus your nervous energy in your voice, your gestures, and your eye contact. Do not let it dissipate into entropy, such as by using filler words or engaging in nervous mannerisms.

Among the many ways to keep your nerves under control, perhaps the most effective one is to focus constructively on your purpose at all times. Before your presentation, eliminate all the unknowns: Prepare your presentation well, identify (or even meet) your audience, and know the room. During the presentation, do what it takes to get your message across, even if it means doing something differently than you had planned. Have a positive attitude about the presentation at all times: Visualize what you want to achieve, not what you want to avoid.

Even with careful preparation, mishaps can occur. For example, technology may fail, you may forget what you wanted to say, or you may accidentally say the wrong thing. As a rule, do not apologize for what happens — neither in advance nor after the fact. Although well-meant, such apologies provide no benefit to the audience: They are noise. If you can do something about the problem, such as fix the technology or insert what you forgot later in the presentation, concentrate on doing so instead of apologizing. If the problem is out of your control, then there is no need to apologize for it. As a specific example, if you feel your command of English is poor, then do what you can in advance to improve it; in particular, practice your presentation thoroughly. Then, on the day of the presentation, do your best with the command you have, but do not apologize at the beginning of the presentation for what you think is poor English. This apology will not solve anything, and it gives the attendees a negative image of you. Rather, let the attendees judge for themselves whether your command of English is sufficient (perhaps it is, despite what you might think). In other words, focus on delivering results, not excuses.

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What Are Effective Presentation Skills (and How to Improve Them)

Presentation skills are essential for your personal and professional life. Learn about effective presentations and how to boost your presenting techniques.

At least seven out of 10 Americans agree that presentation skills are essential for a successful career [ 1 ]. Although it might be tempting to think that these are skills reserved for people interested in public speaking roles, they're critical in a diverse range of jobs. For example, you might need to brief your supervisor on research results.

Presentation skills are also essential in other scenarios, including working with a team and explaining your thought process, walking clients through project ideas and timelines, and highlighting your strengths and achievements to your manager during performance reviews.

Whatever the scenario, you have very little time to capture your audience’s attention and get your point across when presenting information—about three seconds, according to research [ 2 ]. Effective presentation skills help you get your point across and connect with the people you’re communicating with, which is why nearly every employer requires them.

Understanding what presentation skills are is only half the battle. Honing your presenting techniques is essential for mastering presentations of all kinds and in all settings.

What are presentation skills?

Presentation skills are the abilities and qualities necessary for creating and delivering a compelling presentation that effectively communicates information and ideas. They encompass what you say, how you structure it, and the materials you include to support what you say, such as slides, videos, or images.

You'll make presentations at various times in your life. Examples include:

Making speeches at a wedding, conference, or another event

Making a toast at a dinner or event

Explaining projects to a team 

Delivering results and findings to management teams

Teaching people specific methods or information

Proposing a vote at community group meetings

Pitching a new idea or business to potential partners or investors

Why are presentation skills important? 

Delivering effective presentations is critical in your professional and personal life. You’ll need to hone your presentation skills in various areas, such as when giving a speech, convincing your partner to make a substantial purchase, and talking to friends and family about an important situation.

No matter if you’re using them in a personal or professional setting, these are the skills that make it easier and more effective to convey your ideas, convince or persuade others, and experience success. A few of the benefits that often accompany improving your presentation skills include:

Enriched written and verbal communication skills

Enhanced confidence and self-image

Boosted critical thinking and problem-solving capabilities

Better motivational techniques

Increased leadership skills

Expanded time management, negotiation, and creativity

The better your presenting techniques, the more engaging your presentations will be. You could also have greater opportunities to make positive impacts in business and other areas of your life.

Effective presentation skills

Imagine yourself in the audience at a TED Talk or sitting with your coworkers at a big meeting held by your employer. What would you be looking for in how they deliver their message? What would make you feel engaged?

These are a few questions to ask yourself as you review this list of some of the most effective presentation skills.

Verbal communication

How you use language and deliver messages play essential roles in how your audience will receive your presentation. Speak clearly and confidently, projecting your voice enough to ensure everyone can hear. Think before you speak, pausing when necessary and tailoring the way you talk to resonate with your particular audience.

Body language

Body language combines various critical elements, including posture, gestures, eye contact, expressions, and position in front of the audience. Body language is one of the elements that can instantly transform a presentation that would otherwise be dull into one that's dynamic and interesting.

Voice projection

The ability to project your voice improves your presentation by allowing your audience to hear what you're saying. It also increases your confidence to help settle any lingering nerves while also making your message more engaging. To project your voice, stand comfortably with your shoulders back. Take deep breaths to power your speaking voice and ensure you enunciate every syllable you speak.

How you present yourself plays a role in your body language and ability to project your voice. It also sets the tone for the presentation. Avoid slouching or looking overly tense. Instead, remain open, upright, and adaptable while taking the formality of the occasion into account.

Storytelling

Incorporating storytelling into a presentation is an effective strategy used by many powerful public speakers. It has the power to bring your subject to life and pique the audience’s curiosity. Don’t be afraid to tell a personal story, slowly building up suspense or adding a dramatic moment. And, of course, be sure to end with a positive takeaway to drive your point home.

Active listening

Active listening is a valuable skill all on its own. When you understand and thoughtfully respond to what you hear—whether it's in a conversation or during a presentation—you’ll likely deepen your personal relationships and actively engage audiences during a presentation. As part of your presentation skill set, it helps catch and maintain the audience’s attention, helping them remain focused while minimizing passive response, ensuring the message is delivered correctly, and encouraging a call to action.

Stage presence

During a presentation, projecting confidence can help keep your audience engaged. Stage presence can help you connect with your audience and encourage them to want to watch you. To improve your presence, try amping up your normal demeanor by infusing it with a bit of enthusiasm. Project confidence and keep your information interesting.

Watch your audience as you’re presenting. If you’re holding their attention, it likely means you’re connecting well with them.

Self-awareness

Monitoring your own emotions and reactions will allow you to react well in various situations. It helps you remain personable throughout your presentation and handle feedback well. Self-awareness can help soothe nervousness during presentations, allowing you to perform more effectively.

Writing skills

Writing is a form of presentation. Sharp writing skills can help you master your presentation’s outline to ensure you stay on message and remain clear about your objectives from the beginning until the end. It’s also helpful to have strong writing abilities for creating compelling slides and other visual aids.

Understanding an audience

When you understand your audience's needs and interests, you can design your presentation around them. In turn, you'll deliver maximum value to them and enhance your ability to make your message easy to understand.

Learn more about presentation skills from industry experts at SAP:

How to improve presentation skills

There’s an art to public speaking. Just like any other type of art, this is one that requires practice. Improving your presentation skills will help reduce miscommunications, enhance your time management capabilities, and boost your leadership skills. Here are some ways you can improve these skills:

Work on self-confidence.

When you’re confident, you naturally speak more clearly and with more authority. Taking the time to prepare your presentation with a strong opening and compelling visual aids can help you feel more confident. Other ways to improve your self-confidence include practicing positive self-talk, surrounding yourself with positive people, and avoiding comparing yourself (or your presentation) to others.

Develop strategies for overcoming fear.

Many people are nervous or fearful before giving a presentation. A bad memory of a past performance or insufficient self-confidence can contribute to fear and anxiety. Having a few go-to strategies like deep breathing, practicing your presentation, and grounding can help you transform that fear into extra energy to put into your stage presence.

Learn grounding techniques.

Grounding is any type of technique that helps you steer your focus away from distressing thoughts and keeps you connected with your present self. To ground yourself, stand with your feet shoulder-width apart and imagine you’re a large, mature tree with roots extending deep into the earth—like the tree, you can become unshakable.

Learn how to use presentation tools.

Visual aids and other technical support can transform an otherwise good presentation into a wow-worthy one. A few popular presentation tools include:

Canva: Provides easy-to-design templates you can customize

Powtoon: Animation software that makes video creation fast and easy

PowerPoint: Microsoft's iconic program popular for dynamic marketing and sales presentations

Practice breathing techniques.

Breathing techniques can help quell anxiety, making it easier to shake off pre-presentation jitters and nerves. It also helps relax your muscles and get more oxygen to your brain.  For some pre-presentation calmness, you can take deep breaths, slowly inhaling through your nose and exhaling through your mouth.

While presenting, breathe in through your mouth with the back of your tongue relaxed so your audience doesn't hear a gasping sound. Speak on your exhalation, maintaining a smooth voice.

Gain experience.

The more you practice, the better you’ll become. The more you doanything, the more comfortable you’ll feel engaging in that activity. Presentations are no different. Repeatedly practicing your own presentation also offers the opportunity to get feedback from other people and tweak your style and content as needed.

Tips to help you ace your presentation

Your presentation isn’t about you; it’s about the material you’re presenting. Sometimes, reminding yourself of this ahead of taking center stage can help take you out of your head, allowing you to connect effectively with your audience. The following are some of the many actions you can take on the day of your presentation.

Arrive early.

Since you may have a bit of presentation-related anxiety, it’s important to avoid adding travel stress. Give yourself an abundance of time to arrive at your destination, and take into account heavy traffic and other unforeseen events. By arriving early, you also give yourself time to meet with any on-site technicians, test your equipment, and connect with people ahead of the presentation.

Become familiar with the layout of the room.

Arriving early also gives you time to assess the room and figure out where you want to stand. Experiment with the acoustics to determine how loudly you need to project your voice, and test your equipment to make sure everything connects and appears properly with the available setup. This is an excellent opportunity to work out any last-minute concerns and move around to familiarize yourself with the setting for improved stage presence.

Listen to presenters ahead of you.

When you watch others present, you'll get a feel for the room's acoustics and lighting. You can also listen for any data that’s relevant to your presentation and revisit it during your presentation—this can make the presentation more interactive and engaging.

Use note cards.

Writing yourself a script could provide you with more comfort. To prevent sounding too robotic or disengaged, only include talking points in your note cards in case you get off track. Using note cards can help keep your presentation organized while sounding more authentic to your audience.

Learn to deliver clear and confident presentations with Dynamic Public Speaking from the University of Washington. Build confidence, develop new delivery techniques, and practice strategies for crafting compelling presentations for different purposes, occasions, and audiences.

Article sources

Forbes. “ New Survey: 70% Say Presentation Skills are Critical for Career Success , https://www.forbes.com/sites/carminegallo/2014/09/25/new-survey-70-percent-say-presentation-skills-critical-for-career-success/?sh=619f3ff78890.” Accessed December 7, 2022.

Beautiful.ai. “ 15 Presentation and Public Speaking Stats You Need to Know , https://www.beautiful.ai/blog/15-presentation-and-public-speaking-stats-you-need-to-know. Accessed December 7, 2022.

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

24 Oral Presentations

Many academic courses require students to present information to their peers and teachers in a classroom setting. This is usually in the form of a short talk, often, but not always, accompanied by visual aids such as a power point. Students often become nervous at the idea of speaking in front of a group.

This chapter is divided under five headings to establish a quick reference guide for oral presentations.

A beginner, who may have little or no experience, should read each section in full.

For the intermediate learner, who has some experience with oral presentations, review the sections you feel you need work on.

The Purpose of an Oral Presentation

Generally, oral presentation is public speaking, either individually or as a group, the aim of which is to provide information, entertain, persuade the audience, or educate. In an academic setting, oral presentations are often assessable tasks with a marking criteria. Therefore, students are being evaluated on their capacity to speak and deliver relevant information within a set timeframe. An oral presentation differs from a speech in that it usually has visual aids and may involve audience interaction; ideas are both shown and explained . A speech, on the other hand, is a formal verbal discourse addressing an audience, without visual aids and audience participation.

Types of Oral Presentations

Individual presentation.

• Breathe and remember that everyone gets nervous when speaking in public. You are in control. You’ve got this!
• Know your content. The number one way to have a smooth presentation is to know what you want to say and how you want to say it. Write it down and rehearse it until you feel relaxed and confident and do not have to rely heavily on notes while speaking.
• Eliminate ‘umms’ and ‘ahhs’ from your oral presentation vocabulary. Speak slowly and clearly and pause when you need to. It is not a contest to see who can race through their presentation the fastest or fit the most content within the time limit. The average person speaks at a rate of 125 words per minute. Therefore, if you are required to speak for 10 minutes, you will need to write and practice 1250 words for speaking. Ensure you time yourself and get it right.
• Ensure you meet the requirements of the marking criteria, including non-verbal communication skills. Make good eye contact with the audience; watch your posture; don’t fidget.
• Know the language requirements. Check if you are permitted to use a more casual, conversational tone and first-person pronouns, or do you need to keep a more formal, academic tone?

Group Presentation

• All of the above applies, however you are working as part of a group. So how should you approach group work?
• Firstly, if you are not assigned to a group by your lecturer/tutor, choose people based on their availability and accessibility. If you cannot meet face-to-face you may schedule online meetings.
• Get to know each other. It’s easier to work with friends than strangers.
• Also consider everyone’s strengths and weaknesses. This will involve a discussion that will often lead to task or role allocations within the group, however, everyone should be carrying an equal level of the workload.
• Some group members may be more focused on getting the script written, with a different section for each team member to say. Others may be more experienced with the presentation software and skilled in editing and refining power point slides so they are appropriate for the presentation. Use one visual aid (one set of power point slides) for the whole group. Take turns presenting information and ideas.
• Be patient and tolerant with each other’s learning style and personality. Do not judge people in your group based on their personal appearance, sexual orientation, gender, age, or cultural background.
• Rehearse as a group, more than once. Keep rehearsing until you have seamless transitions between speakers. Ensure you thank the previous speaker and introduce the one following you. If you are rehearsing online, but have to present in-person, try to schedule some face-to-face time that will allow you to physically practice using the technology and classroom space of the campus.
• For further information on working as a group see:

Working as a group – my.UQ – University of Queensland

Writing Your Presentation

Approach the oral presentation task just as you would any other assignment. Review the available topics, do some background reading and research to ensure you can talk about the topic for the appropriate length of time and in an informed manner. Break the question down as demonstrated in Chapter 17 Breaking Down an Assignment. Where it differs from writing an essay is that the information in the written speech must align with the visual aid. Therefore, with each idea, concept or new information you write, think about how this might be visually displayed through minimal text and the occasional use of images. Proceed to write your ideas in full, but consider that not all information will end up on a power point slide. After all, it is you who are doing the presenting , not the power point. Your presentation skills are being evaluated; this may include a small percentage for the actual visual aid. This is also why it is important that EVERYONE has a turn at speaking during the presentation, as each person receives their own individual grade.

Using Visual Aids

A whole chapter could be written about the visual aids alone, therefore I will simply refer to the key points as noted by my.UQ

To keep your audience engaged and help them to remember what you have to say, you may want to use visual aids, such as slides.

When designing slides for your presentation, make sure:

• any text is brief, grammatically correct and easy to read. Use dot points and space between lines, plus large font size (18-20 point).
• Resist the temptation to use dark slides with a light-coloured font; it is hard on the eyes
• if images and graphs are used to support your main points, they should be non-intrusive on the written work

Images and Graphs

• Your audience will respond better to slides that deliver information quickly – images and graphs are a good way to do this. However, they are not always appropriate or necessary.

When choosing images, it’s important to find images that:

• support your presentation and aren’t just decorative
• are high quality, however, using large HD picture files can make the power point file too large overall for submission via Turnitin
• you have permission to use (Creative Commons license, royalty-free, own images, or purchased)
• suggested sites for free-to-use images: Openclipart – Clipping Culture ; Beautiful Free Images & Pictures | Unsplash ; Pxfuel – Royalty free stock photos free download ; When we share, everyone wins – Creative Commons

This is a general guide. The specific requirements for your course may be different. Make sure you read through any assignment requirements carefully and ask your lecturer or tutor if you’re unsure how to meet them.

Using Visual Aids Effectively

Too often, students make an impressive power point though do not understand how to use it effectively to enhance their presentation.

• Rehearse with the power point.
• Keep the slides synchronized with your presentation; change them at the appropriate time.
• Refer to the information on the slides. Point out details; comment on images; note facts such as data.
• Don’t let the power point just be something happening in the background while you speak.
• Write notes in your script to indicate when to change slides or which slide number the information applies to.
• Pace yourself so you are not spending a disproportionate amount of time on slides at the beginning of the presentation and racing through them at the end.
• Practice, practice, practice.

Nonverbal Communication

It is clear by the name that nonverbal communication are the ways that we communicate without speaking. Many people are already aware of this, however here are a few tips that relate specifically to oral presentations.

Being confident and looking confident are two different things. Fake it until you make it.

• Avoid slouching or leaning – standing up straight instantly gives you an air of confidence.
• Move! When you’re glued to one spot as a presenter, you’re not perceived as either confident or dynamic. Use the available space effectively, though do not exaggerate your natural movements so you look ridiculous.
• If you’re someone who “speaks with their hands”, resist the urge to constantly wave them around. They detract from your message. Occasional gestures are fine.
• Be animated, but don’t fidget. Ask someone to watch you rehearse and identify if you have any nervous, repetitive habits you may be unaware of, for example, constantly touching or ‘finger-combing’ your hair, rubbing your face.
• Avoid ‘voice fidgets’ also. If you needs to cough or clear your throat, do so once then take a drink of water.
• Avoid distractions. No phone turned on. Water available but off to one side.
• Keep your distance. Don’t hover over front-row audience members; this can be intimidating.
• Have a cheerful demeaner. You do not need to grin like a Cheshire cat throughout the presentation, yet your facial expression should be relaxed and welcoming.
• Maintain an engaging TONE in your voice. Sometimes it’s not what you’re saying that is putting your audience to sleep, it’s your monotonous tone. Vary your tone and pace.
• Don’t read your presentation – PRESENT it! Internalize your script so you can speak with confidence and only occasionally refer to your notes if needed.
• Lastly, make good eye contact with your audience members so they know you are talking with them, not at them. You’re having a conversation. Watch the link below for some great speaking tips, including eye contact.

Below is a video of some great tips about public speaking from Amy Wolff at TEDx Portland [1]

• Wolff. A. [The Oregonion]. (2016, April 9). 5 public speaking tips from TEDxPortland speaker coach [Video]. YouTube. https://www.youtube.com/watch?v=JNOXZumCXNM&ab_channel=TheOregonian ↵

communication of thought by word

Academic Writing Skills Copyright © 2021 by Patricia Williamson is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Principedia

Ten Steps to Preparing an Effective Oral Presentation

• Determine the purpose of your presentation and identify your own objectives.
• Know your audience and what it knows.
• Define your topic.
• Arrange your material in a way that makes sense for your objectives.
• Compose your presentation.
• Create visual aids.
• Practice your presentation (don’t forget to time it!)
• Make necessary adjustments.
• Analyze the room where you’ll be giving your presentation (set-up, sight lines, equipment, etc.).
• Practice again.
• ← Answering Questions
• Novice v. Expert Problem Solvers →

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How to Do an Oral Presentation

Last Updated: April 15, 2024

This article was co-authored by Vikas Agrawal . Vikas Agrawal is a Visual Content Marketing Expert & Entrepreneur, as well as the Founder of Full Service Creative Agency Infobrandz. With over 10 years of experience, he specializes in designing visually engaging content, such as infographics, videos, and e-books. He’s an expert in Making content marketing strategies and has contributed to and been featured in many publications including Forbes, Entrepreneur.com, and INC.com. This article has been viewed 48,610 times.

The power of words can control the thoughts, emotions and the decisions of others. Giving an oral presentation can be a challenge, but with the right plan and delivery, you can move an entire audience in your favor.

Researching Your Presentation

• If speaking about the effect of junk food on an adult’s mind, include the increase of serotonin, a happiness hormone. Then inform the audience how fast the hormone drastically depletes to give out worse feelings. This gives the perspective that even the advantages of junk food are outweighed by the negative effects.

Writing Your Script

• Make sure to begin each argument with a clear description of the content such as. "The result of eating junk food has increased negative emotions such as depression, anxiety and low self-esteem". This gives the audience a quick outlook of what the argument is about. Always remember to state how the argument relates and supports the topic question.

• If necessary, this is where you could include, "My name is ___ and I will be speaking about the effect on junk food on our minds." Then you include a brief out view of each argument you will be speaking about. Do not include any information about your arguments in the introduction.

• Some example concluding sentences include, "The entire process of the mind, changed by a simple bite of a cookie. Our entire body's control system, defined by our choices of food. The definite truth. You are what you eat."

Practicing and Performing

• Taking the effort to memorize your script allows you to keep eye contact with the audience and brings confidence to your speech. Reading from an entire script can easily cause you to lose your place and stutter. Also make sure they are the same size and only put important key words or those that are hard to remember. This allows you to easily flip through and read off the cue cards.

What Is The Best Way To Start a Presentation?

Expert Q&A

• Research persuasive language techniques. Thanks Helpful 0 Not Helpful 1
• Watch online speeches to get an idea of how to tone your presentation. Thanks Helpful 0 Not Helpful 1
• Color code each sentence on your cue cards to never lose track. Thanks Helpful 0 Not Helpful 1

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• ↑ https://www.princeton.edu/~archss/webpdfs08/BaharMartonosi.pdf
• ↑ https://education.seattlepi.com/give-good-speech-presentations-college-1147.html

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Aesthetics and Delivery

Learning Objectives

• Define verbal delivery
• Understand the benefits of effective vocal delivery
• Explore techniques for evoking senses through language
• Utilize specific techniques to enhance vocal delivery

Humans are communicators. We rely on processes of communication to make sense of our world and we rely on others’ communicating with us to create shared meaning. Through symbols, we use and adapt language with one another and our communities.

The same is true for speeches, but what symbols you select and how you portray them—what we’ll call verbal delivery — are central to your audience and how they experience or comprehend what you say.

For example, consider your favorite podcaster or podcast series. We love crime podcasts! Despite being reliant on vocal delivery only, the presenters’ voices paint an aesthetic picture as they walk us through stories around crime, murder, and betrayal. So, how do they do it? What keeps millions of people listening to podcasts and returning to their favorite verbal-only speakers? Is it how they say it? Is it the language they choose? All of these are important parts of effective vocal delivery.

Below, we begin discussing vocal delivery—language choices, projection, vocal enunciation, and more.

Language and Aesthetics

It was 5 p.m. As she looked out the smudged window over the Kansas pasture, the wind quickly died down and the rolling clouds turned a slight gray-green. Without warning, a siren blared through the quiet plains as she pulled her hands up to cover her ears. Gasping for breath, she turned toward the basement and flew down the stairs as the swirling clouds charged quickly toward the farm house.

What’s happening in this story? What are you picturing? A treacherous tornado? A devastating storm rumbling onto a small Kansas farm? If so, the language in the story was successful.

Like this example demonstrates, the language that you use can assist audiences in creating a mental picture or image – creating a visualization is a powerful tool as a speaker.

Aesthetics is, certainly, based on how you deliver or embody your speech. But aesthetics also incorporates language choices and storytelling – techniques that craft a meaningful picture and encompass how you deliver the information or idea to your audience. In this section, we will extend our conversation from Chapter 5 about language to explore vivid language, implementing rhetorical techniques, and storytelling as an aesthetic tool to create resonance with your audience.

Vivid Language

Vivid language evokes the senses and is language that arouses the sensations of smelling, tasting, seeing, hearing, and feeling. Think of the word “ripe.” What is “ripe?” Do ripe fruits feel a certain way? Smell a certain way? Taste a certain way? Ripe is a sensory word. Most words just appeal to one sense, like vision. Think of color. How can you make the word “blue” more sensory? How can you make the word “loud” more sensory? How would you describe the current state of your bedroom or dorm room to leave a sensory impression? How would you describe your favorite meal to leave a sensory impression?

In the opening Kansas storm example above, the author may want the audience to sense danger or a certain intensity around the approaching tornado. To create that audience experience, you must craft language that emphasizes these elements.

When using vivid language, you’re trying to bring those sensations to life in a way that can create a vivid experience for your audience. “How can I best represent this idea?” you might ask or “how can I best create a scenario where the audience feels like they’re a part of the scene?”

Viivd language can take time to craft. As you work through your speech, determine where you’d like the audience to experience a particular sensation, and focus on integrating vivid language.

Remember that pathos is a persuasive appeal that is at your disposal, and using vivid language can assist in creating an emotional experience and sensation for the audience.

Rhetorical Techniques

There are several traditional techniques that have been used to engage audiences and make ideas more attention-getting and memorable. These are called rhetorical techniques. Although “rhetorical” is associated with persuasive speech, these techniques are also effective with other types of speeches. We suggest using alliteration, parallelism, and rhetorical tropes.

Alliteration is the repetition of initial consonant sounds in a sentence or passage. In his “I Have a Dream Speech,” Dr. Martin Luther King said, “I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.” Do you notice how the consonant of “C” resounds throughout?

Parallelism is the repetition of sentence structures. It can be useful for stating your main ideas. Which one of these sounds better?

“Give me liberty or I’d rather die.”

“Give me liberty or give me death.”

The second one uses parallelism. Quoting again from JFK’s inaugural address: “Let every nation know, whether it wishes us well or ill, that we shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe to assure the survival and the success of liberty.” The repetition of the three-word phrases in this sentence (including the word “any” in each) is an example of parallelism.

Tropes are a turning of the text where the literal meaning is changed or altered to provide new insight (Brummett, 2019). This is often referred to as figurative language, or using comparisons with objects, animals, activities, roles, or historical or literary figures. A literal statement would say, “The truck is fast.” Figurative says, “The truck is as fast as…“ or “The truck runs like…”

You are likely most familiar with the metaphor – one type of trope. Metaphors are direct comparisons, such as “When he gets behind the wheel of that truck, he is Kyle Busch at Daytona.” Here are some more examples of metaphors:

Love is a battlefield.

Upon hearing the charges, the accused clammed up and refused to speak without a lawyer.

Every year a new crop of activists is born.

Similes are closely related to metaphors, and use “like” or “as” when crafting a comparison. “The truck runs like,” is the beginning of a simile.

Tropes are useful because they assist the audience in seeing an idea in a new way or a new light. This can be particularly helpful if you’re struggling to create a vivid experience but have been unsuccessful at evoking the senses. A metaphor can assist by comparing your argument with an idea that the audience is familiar with. If you’re trying to evoke a particular felt sense, make sure the compared idea can conjure up that particular feeling.

Whatever trope you use, the goal is to craft an interesting comparison or turn the text in a unique way that leads to great comprehension for the audience.

Storytelling

Stories and storytelling, in the form of anecdotes and narrative illustrations, are a powerful tool as a public speaker. For better or worse, audiences are likely to remember anecdotes and narratives long after a speech’s statistics are forgotten. Human beings love stories and will often will walk away from a speech moved by or remembering a powerful story or example.

So, what makes a good story?

As an art form, storytelling may include:

• Attention to sequence, or the order of the story;
• Embedding a dramatic quality (or using pathos);
• The use of imagery (or figurative language).

While there is no “one-model-fits-all” view of storytelling, we often know a good story when we hear one, and they are a helpful way to expand your argument and place it in a context.

If you have personal experience with an argument or advocacy that you select, it may be helpful to provide a short story for the audience that provides insight into what you know. Remember that anecdotes are a form of evidence, and we can feel more connected with an idea if the story is related to something a speaker has been through. For example, if you selected police brutality as a speech advocacy, embedding a story about police violence may support your thesis statement and allow your audience to visualize what that might be like. It may draw them in to see a perspective that they hadn’t considered.

Similarly, consider the placement of your story. While your speech may rely on a longer narrative form as an organizational pattern, it’s more likely that you’ll integrate a short story within your speech. We most commonly recommend stories as:

• The attention getter
• Evidence within a main point
• A way to wrap up the speech and leave the audience with something meaningful to consider.

Stories, rhetorical techniques, and vivid language are important mechanisms to evoke language with aesthetics. In addition to what you say, verbal delivery also includes how you say it, including: vocal projection, verbal enunciation and punctuation, and vocal rate.

You may have experienced a situation where an audience notified a speaker that they couldn’t be heard. “Louder!” Here, the audience is letting the speaker know to increase their volume , or the relative softness or loudness of one’s voice. In this example, the speaker needed to more fully project their vocals to fit the speaking-event space by increasing their volume. In a more formal setting, however, an audience may be skeptical to give such candid feedback, so it is your job to prepare.

Projection is a strategy to vocally fill the space ; thus, the space dictates which vocal elements need to be adapted because every person in the room should comfortably experience your vocal range. If you speak too softly (too little volume or not projecting), your audience will struggle to hear and understand and may give up trying to listen. If you speak with too much volume, your audience may feel that you are yelling at them, or at least feel uncomfortable with you shouting. The volume you use should fit the size of the audience and the room.

Vocal Enunciation and Punctuation

Vocal enunciation is often reduced to pronouncing words correctly, but enunciation also describes the expression of words and language.

Have you ever spoken to a friend who replied, “Stop that! You’re mumbling.” If so, they’re signaling to you that they aren’t able to understand your message. You may have pronounced the words correctly but had indistinct enunciation of the words, leading to reduced comprehension.

One technique to increase enunciation occurs during speech rehearsal, and it’s known as the “dash” strategy: e-nun-ci-ate e- ve – ry syll – a – bal in your pre- sen -ta- tion .

The dashes signify distinct vocal enunciation to create emphasis and expression. However, don’t go overboard! The dash strategy is an exaggerated exercise, but it can lead to a choppy vocal delivery.

Instead, use the dash strategy to find areas where difficult and longer words need more punctuated emphasis and, through rehearsal, organically integrate those areas of emphasis into your presentational persona.

Verbal punctuation is the process of imagining the words as they’re written to insert purposeful, punctuated pauses to conclude key thoughts. Your speech is not a run-on sentence. Verbal punctuation allows decisiveness and avoids audiences wondering, “is this still the same sentence?”

Verbal punctuation is a strategy to minimize vocalized fillers , including common fillers of “like, and, so, uh.” Rather than use a filler to fill a vocal void in the speech, punctuate the end of the sentence through a decisive pause (like a period in writing!).

We know what you’re thinking: “there’s no way that reducing fillers is this easy.” You’re partially right. We all use vocalized fillers, particularly in informal conversation, but the more you rehearse purposeful punctuation and decisive endings to your well-crafted thoughts and arguments, the fewer filler words you will use.

It is also helpful to ask for input and feedback from friends, colleagues, or teachers. “What are my filler words?” We have listed common fillers, but you may unconsciously rely on different words. One author, for example, was never aware that they used “kind of” until a colleague pointed the filler out. Once you’re aware of your filler words, work to carefully, consciously, and meticulously try to catch yourself when you say it. “Consciously” is key here, because you need to bring an awareness about your fillers to the forefront of your brain.

Pace and Rate

How quickly or slowly you say the words of your speech is the rate . A slower rate may communicate to the audience that you do not fully know the speech. “Where is this going?” they may wonder. It might also be slightly boring if the audience is processing information faster than it’s being presented.

By contrast, speaking too fast can be overly taxing on an audience’s ability to keep up with and digest what you are saying. It sometimes helps to imagine that your speech is a jog that you and your friends (the audience) are taking together. You (as the speaker) are setting the pace based on how quickly you speak. If you start sprinting, it may be too difficult for your audience to keep up and they may give up halfway through. Most people who speak very quickly know they speak quickly, and if that applies to you, just be sure to practice slowing down and writing yourself delivery cues in your notes to maintain a more comfortable rate.

You will want to maintain a good, deliberate rate at the beginning of your speech because your audience will be getting used to your voice. We have all called a business where the person answering the phone mumbles the name of the business in a rushed way. We aren’t sure if we called the right number. Since the introduction is designed to get the audience’s attention and interest in your speech, you will want to focus on clear vocal rate here.

You might also consider varying the rate depending on the type of information being communicated. While you’ll want to be careful going too slow consistently, slowing your rate for a difficult piece of supporting material may be helpful. Similarly, quickening your rate in certainly segments can communicate an urgency.

And although awkward, watching yourself give a speech via recording (or web cam) is a great way to gauge your natural rate and pace.

Vocal Pauses

The common misconception for public speaking students is that pausing during your speech is bad, but pausing (similar to and closely aligned with punctuation) can increase both the tone and comprehension of your argument. This is especially true if you are making a particularly important point or wanting a statement to have powerful impact: you will want to give the audience a moment to digest what you have said. You may also be providing new or technical information to an audience that needs additional time to absorb what you’re saying.

For example, consider the following statement: “Because of issues like pollution and overpopulation, in 50 years the earth’s natural resources will be so depleted that it will become difficult for most people to obtain enough food to survive.” Following a statement like this, you want to give your audience a brief moment to fully consider what you are saying. Remember that your speech is often ephemeral : meaning the audience only experiences the speech once and in real time (unlike reading where an audience can go back).

Use audience nonverbal cues and feedback (and provide them as an audience member) to determine if additional pauses may be necessary for audience comprehension. Audiences are generally reactive and will use facial expressions and body language to communicate if they are listening, if they are confused, angry, or supportive.

Of course, there is such a thing as pausing too much, both in terms of frequency and length. Someone who pauses too often may appear unprepared. Someone who pauses too long (more than a few seconds) runs the risk of the audience feeling uncomfortable or, even worse, becoming distracted or letting their attention wander.

Pauses should be controlled to maintain attention of the audience and to create additional areas of emphasis.

In this chapter, we introduced verbal delivery as a core component of your speech aesthetics. Verbal delivery includes language – including vivid language, tropes, and storytelling. In addition, projection, rate, punctuation, enunciation, and pausing all work to deliver an effective presentation. The “rehearsal” chapter will assist as you consider the verbal dynamics of your speech and begin to strategize best practices for deliver as you prepare to present.

In Chapter 9, we’ll continue discussing aesthetics by integrating nonverbal delivery.

Speak Out, Call In: Public Speaking as Advocacy Copyright © 2019 by Meggie Mapes is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Verbal Communication: A Complete Guide

Explore the essence of Verbal Communication. Understand the significance and benefits it brings to various aspects of life. Learn how to develop strong verbal communication skills that can enhance your personal and professional relationships. Dive into the nuances of the four different styles of verbal communication and the various types it encompasses.

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Verbal Communication is a vital skill that allows us to express ourselves clearly, connect with others, and make an impact. We can build relationships, influence others positively, and confidently navigate challenges by mastering effective Verbal Communication. Enhancing your Communication skills empowers you to excel in various areas of life, from career advancement to personal growth.   

By mastering the art of Verbal Communication, we can develop understanding, influence others positively, and confidently navigate challenging situations. Learn about efficient Verbal Communication and develop your communication abilities. Discover how to master Verbal Communication by diving into our blog.   

Table of Contents  

1) What is Verbal Communication?  

2) Benefits of Verbal Communication 

3) How to develop strong Verbal Communication skills?  

4) Four different styles of Verbal Communication 

5) Types of Verbal Communication 

6) What are the differences between Verbal and Non-verbal Communication? 

7) How to overcome challenges in Verbal Communication?  

8) Conclusion  

What is Verbal Communication?  

Verbal Communication is the process of using spoken words to express ideas, thoughts, and feelings to others. It involves using our voices to communicate with people around us, whether it's through conversations, presentations, or speeches. It allows us to convey information, share stories, ask questions, and connect with others on a deeper level.    

It is essential to our everyday interactions, enabling us to express ourselves, understand others, and build relationships. By improving our Verbal Communication skills, we can become more effective Communicators and enhance our ability to convey messages clearly and confidently. 

Learn all the essential techniques to excel in all aspects of Communication with our comprehensive Communication Skills Training . Join now! 

Benefits of Verbal Communication 

This section of the blog will expand on the various benefits of Verbal Communication.  

1) Clarity and precision: Verbal Communication allows individuals to convey their thoughts and ideas with clarity and precision. They can use words, tone, and voice modulation to make sure that their message is understood accurately. 

2. Immediate feedback: One of the key advantages of Verbal Communication is the ability to receive immediate feedback. This enables speakers to gauge the listener's understanding and make necessary adjustments to their message in real-time. 

3) Non-verbal cues: Verbal Communication is not just about words; it also includes non-verbal cues such as body language, facial expressions, and gestures. These cues provide additional context and help convey emotions and intentions. 

4) Personal connection: Speaking directly with someone allows for a personal connection that written Communication often lacks. Tone of voice and emotional expression can help build rapport and trust between individuals. 

5) Effective problem-solving: Verbal Communication is essential in group discussions and collaborative problem-solving. It enables team members to share ideas, brainstorm, and reach consensus more efficiently. 

6) Flexibility: Verbal Communication can be adapted to suit the audience and the situation. Whether it's a formal presentation, a casual conversation, or a negotiation, individuals can adjust their Communication style accordingly. 

7) Cultural understanding: Verbal Communication allows people from different cultural backgrounds to engage in dialogue, fostering cross-cultural understanding and reducing misunderstandings that can arise from written Communication. 

8) Immediate resolution of issues: Verbal Communication is ideal for addressing conflicts and resolving issues promptly. It allows individuals to discuss concerns, clarify misunderstandings, and find mutually agreeable solutions. 

9) Enhanced learning: In educational settings, Verbal Communication is crucial for effective teaching and learning. Teachers can explain complex concepts, answer questions, and engage students in discussions, promoting better comprehension. 

10) Emotional expression: Verbal Communication provides a platform for expressing emotions, whether it's sharing joy, offering support, or conveying empathy during difficult times. It strengthens interpersonal relationships.  

How to develop strong Verbal Communication skills?  

a) Practice active listening:  Focus on understanding the speaker's message by paying attention, maintaining eye contact, and avoiding interruptions.

b) Enhance clarity: Speak clearly, pronounce words properly, and use appropriate tone and volume to ensure your message is easily understood. 

c) Expand vocabulary: Continuously enrich your vocabulary by reading books, articles and engaging in conversations to express yourself more effectively. 

d) Use body language: Pay attention to your non-verbal cues, such as maintaining good posture, using hand gestures, and displaying open and engaged body language. 

e) Be concise: Express your thoughts clearly and concisely, avoiding unnecessary jargon or complex language. 

f) Practice expressing ideas: Engage in conversations, debates, or presentations to practice articulating your ideas and thoughts fluently. 

g) Seek feedback: Request feedback from trusted individuals on your Communication skills, allowing you to identify areas of improvement and refine your Verbal Communication abilities.   

h) Observe effective communicators: Observe and learn from skilled communicators, such as Public Speakers or professionals, to gain insights into effective Verbal Communication techniques. 

i) Embrace confidence: Cultivate confidence in your speaking abilities by practising and visualising successful Communication scenarios. 

j) Seek professional development opportunities: Attend workshops, seminars, or courses focusing on enhancing Verbal Communication skills to gain valuable insights and techniques.

Four different styles of Verbal Communication 

This section of the blog will outline four different styles of Verbal Communication and expand on them. 

Style 1: Aggressive style of Verbal Communication 

An aggressive style of Communication is characterised by the use of forceful and confrontational language. Individuals employing this style often dominate conversations, disregard others' opinions, and may resort to shouting or verbal attacks. This approach can lead to hostility and conflict in Communication, making it less effective for productive dialogue. 

Style 2: Passive style of Verbal Communication   

A passive style of Communication involves a reluctance to express one's own opinions or needs. Individuals using this style often avoid confrontation, but this can lead to poor self-advocacy and misunderstandings. While it may prevent immediate conflict, it can result in unmet personal needs and desires. 

Style 3: Passive-aggressive style of Verbal Communication   

The passive-aggressive style combines elements of passivity and indirect hostility. In this approach, individuals may use sarcasm, backhanded compliments, or subtle sabotage to express their displeasure or frustration. It often creates confusion and can damage relationships due to hidden resentment, as the true feelings are not openly communicated. 

Style 4: Assertive style of Verbal Communication 

Assertive Communication involves the clear and respectful expression of one's thoughts, feelings, and needs. It values the rights and opinions of both one’s self and others. An assertive Communicator strives to communicate honestly and directly while also actively listening to others. This style fosters healthy Communication, promotes understanding, and helps resolve conflicts constructively. It is considered one of the most effective forms of Communication for building positive relationships and achieving mutual goals. 

Types of Verbal Communication  

a) Intrapersonal Verbal Communication: This refers to the conversations we have with ourselves in our minds. It involves self-reflection, self-analysis, and self-expression. This internal dialogue helps us process thoughts, make decisions, and reflect on our experiences. For example, talking to yourself to prepare for a challenging situation can boost confidence and improve performance. 

b) Interpersonal Verbal Communication: It occurs between two or more people and plays a crucial role in building relationships, expressing emotions, and exchanging information. It involves active listening, clear articulation, and effective response. Using verbal cues, such as words, tone of voice, and non-verbal gestures, helps convey messages accurately and establish meaningful connections. 

c) Group Verbal Communication: This involves interactions within a small group of people, such as team meetings or collaborative discussions. It requires effective participation, active listening, and respectful association. Group members share ideas, exchange information, and work together to achieve common goals. Facilitating open dialogue and encouraging equal participation can enhance group dynamics and promote effective collaboration. 

d) Public Verbal Communication: This involves speaking to a larger audience, such as giving a presentation, delivering a speech, or leading a public event. It requires clear articulation, engaging storytelling, and effective delivery techniques to captivate and inform the listeners. Public speaking skills can help inspire, persuade, and influence others, making it an essential skill in various professional and social settings. 

e) Mass Verbal Communication: This reaches a wide audience through television, radio, or online platforms. It involves broadcasting information, news, or entertainment to the public. It relies on effective message creation, presentation, and delivery to capture and maintain the audience's attention. It influences public opinion, shapes cultural norms, and facilitates the exchange of ideas on a large scale.

What are the differences between Verbal and Non-verbal communication?  

Let’s discuss some of the key differences between Verbal and Non-verbal communication:  

How to overcome challenges in Verbal Communication?  

Overcoming challenges in Verbal Communication leads to developing effective strategies for improved interaction and understanding. Ways to overcome challenges include:  

Positive reinforcement   

Positive reinforcement involves using encouraging words and non-verbal cues to develop rapport and reinforce openness in others. It encourages active participation, shows genuine interest, builds and maintains relationships, provides reassurance, and creates a warm and welcoming environment.  

Effective questioning   

Effective questioning is a powerful technique for gathering information and seeking support. Closed-ended questions seek brief responses, while open questions invite elaboration and encourage deeper engagement. Both types of questions serve different purposes in directing conversations and facilitating meaningful dialogue.  

Reflection and clarification   

Reflection involves restating the speaker's message in your own words, demonstrating understanding and active listening. It allows for clarification and confirmation, shows respect for the speaker's perspective, and fosters a deeper connection and mutual understanding.  

Summarising  

Summarising involves providing a concise overview of the main points or key issues discussed. It serves as a way to review and validate the shared understanding between Communicators, ensuring effective Communication and serving as a guide for further action.  

Closing communication   

The closing of a conversation is just as important as its opening. Verbal cues, namely expressing gratitude or signalling the need to conclude, are worth noting. Along with non-verbal cues like maintaining eye contact or engaging in appropriate parting gestures, it helps bring conversations to a natural and respectful close.  

Sign up now for our Effective Communication Skills Course today and improve your ability to connect, collaborate, and succeed.   

Conclusion  

To sum it up, Verbal Communication can be described as a key driver of success. It enables clear expression, fosters learning, and strengthens relationships. Mastering this skill empowers us to confidently influence, collaborate, and navigate challenges. By honing your Verbal Communication skills, you can explore many opportunities for growth and achievement in your personal and professional career path.  

Master the basics of Non-verbal Communication by registering for our Nonverbal Communication Training today!    

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Verbal Communication: Understanding the Power of Words

Categories Social Psychology

As human beings, we rely on communication to express our thoughts, feelings, and intentions. Verbal communication, in particular, involves using words to convey a message to another person. It is a fundamental aspect of human interaction and is crucial in our daily lives and relationships.

In this article, we will explore the importance of verbal communication, the different types of verbal communication, and some tips on improving your verbal communication skills.

Table of Contents

Importance of Verbal Communication

Verbal communication is essential because it is the primary means of interacting with others. It lets us express our thoughts and feelings, convey information, and build relationships. It is a powerful tool for connecting with others and forming social bonds.

By communicating meaning verbally, others are able to understand your needs, interests, and beliefs.

Effective verbal communication is essential in many contexts, including personal relationships, social interactions, and professional settings. In personal relationships, it can help build trust, foster intimacy, and resolve conflicts. Lack of communication can lead to serious problems, including conflicts and the breakdown of relationships.

Social interactions can help establish common ground, build rapport, and create a sense of community. For example, discussions can help people with different needs understand one another and find ways to ensure each person achieves their goals.

In the workplace, it can help to convey ideas, influence others, and achieve goals.

Types of Verbal Communication

There are two main forms of verbal communication: spoken and written communication.

• Spoken Communication : Spoken communication is the most common form of verbal communication. It involves using words, tone of voice, and body language to convey a message. Spoken communication can take many different forms, including conversations, speeches, and presentations.
• Written Communication : Written communication is using written words to convey a message. It includes emails, letters, memos, and reports. Written communication is often used in professional settings to document information and convey messages to others.

There are four main types of verbal communication, each with its own unique characteristics and purposes:

• Intrapersonal communication : Intrapersonal communication is the process of talking to oneself, either out loud or internally. This type of communication is often used for self-reflection, problem-solving, and decision-making. Intrapersonal communication can help us better understand our own thoughts and feelings, and can be a valuable tool for personal growth and development.
• Interpersonal communication : Interpersonal communication is the process of communication between two or more people. This type of communication is often used for social interaction, relationship-building, and collaboration. Interpersonal communication can involve a range of verbal communication modes, such as face-to-face communication, telephone communication, and video conferencing.
• Small group communication : Small group communication involves communication between three to ten people, typically in a group setting such as a meeting or a discussion. This type of communication is often used for decision-making, problem-solving, and brainstorming. Small group communication requires effective listening and speaking skills, as well as the ability to work collaboratively with others.
• Public communication : Public communication is communicating to a large audience, typically through a speech or a presentation. This type of communication is often used for persuasive purposes, such as advocating for a cause or presenting information to an audience. Public communication requires effective public speaking skills, including the ability to engage and connect with the audience, use effective visual aids, and communicate ideas clearly and persuasively.

Other Types of Communication

In addition to verbal communication, other important forms of communication can convey meaning, including:

Nonverbal communication : Nonverbal communication is the use of body language, facial expressions, and tone of voice to convey a message. It can be used to emphasize a point, show emotion, or convey meaning. Nonverbal communication can be just as powerful as spoken communication and can often convey a message more effectively than words alone.

Visual communication : Visual communication is the use of images, charts, and graphs to convey a message. It is often used in professional settings to present data and information in a way that is easy to understand.

Components of Verbal Communication

Verbal communication is a complex process that involves not only the words we use, but also how we say them. Tone of voice, inflection, and other vocal cues can greatly impact the meaning of our message. Here are some important aspects of verbal communication and how they convey meaning:

• Tone of voice : Tone of voice refers to the way we use our voice to convey meaning. It can be described as the emotional quality of our voice. For example, a sarcastic tone of voice can convey that the speaker is not being sincere, while a warm and friendly tone can convey that the speaker is approachable and trustworthy.
• Inflection : Inflection refers to the rise and fall of our voice as we speak. It can convey emphasis and emotion. For example, a rising inflection at the end of a sentence can indicate a question, while a falling inflection can indicate a statement.
• Volume : Volume refers to how loudly or softly we speak. It can convey confidence, authority, and assertiveness. For example, speaking loudly can convey confidence and authority, while speaking softly can convey intimacy and vulnerability.
• Pace : Pace refers to the speed at which we speak. It can convey excitement, urgency, and impatience. For example, speaking quickly can convey excitement and urgency, while speaking slowly can convey thoughtfulness and deliberation.
• Intensity : Intensity refers to the level of emotional energy that we put into our words. It can convey passion, enthusiasm, and conviction. For example, speaking with intensity can convey a strong belief in something, while speaking with low intensity can convey ambivalence or lack of interest.
• Pitch : Pitch refers to the highness or lowness of our voice. It can convey age, gender, and emotion. For example, a high-pitched voice can convey youthfulness or excitement, while a low-pitched voice can convey authority or seriousness.

It’s important to note that these aspects of verbal communication can vary greatly depending on context, culture, and personal preference. What may be considered a confident tone of voice in one culture may be perceived as aggressive in another. 

Understanding these nuances is essential for effective verbal communication. By paying attention to these aspects of verbal communication, we can convey our message more effectively and avoid misunderstandings.

Modes of Verbal Communication

Verbal communication can occur through different modes, each with their own unique features and advantages. Here are some of the different ways verbal communication may occur:

Face-to-Face Verbal Communication

Face-to-face communication occurs when two or more people are in the same physical space and communicate verbally. This mode of communication allows for the use of nonverbal cues, such as facial expressions and body language, which can help convey meaning and emotion. It also allows for immediate feedback and clarification of misunderstandings.

Telephone Communication

Telephone communication occurs when two or more people communicate verbally over a telephone line. This mode of communication allows for immediate verbal communication over long distances but does not allow for the use of nonverbal cues, which can sometimes make it difficult to convey meaning and emotion.

Video Conferencing

Video conferencing occurs when two or more people communicate verbally over a video conferencing platform, such as Zoom or Skype. This mode of communication combines the benefits of face-to-face and telephone communication, allowing for the use of nonverbal cues and immediate verbal communication over long distances.

Public Speaking

Public speaking occurs when one person communicates verbally to a large audience. This mode of communication requires careful planning and preparation, as well as the ability to engage and connect with the audience through the use of tone of voice, inflection, and other vocal cues.

Group Discussion

Group discussion occurs when a group of people communicate verbally to exchange ideas, solve problems, or make decisions. This mode of communication requires active listening skills and the ability to work collaboratively with others to achieve a common goal.

Written Communication

Written communication occurs when ideas, thoughts, and information are conveyed through written words, such as emails, letters, or memos. This mode of communication allows for careful consideration and editing of the message, but can sometimes lack the immediacy and personal connection of verbal communication.

It’s important to note that each mode of verbal communication has its own strengths and weaknesses. Some modes may be more appropriate for certain contexts than others. 

For example, face-to-face communication may be more effective for resolving conflicts, while written communication may be more appropriate for conveying complex information or instructions.

Tips for Improving Verbal Communication Skills

Effective verbal communication requires more than just speaking clearly and articulately. It involves listening actively, empathizing with others, and adapting your communication style to different situations. Here are some tips for improving your verbal communication skills:

• Listen actively : Effective communication requires active listening. This means paying attention to what the other person is saying, asking questions, and clarifying misunderstandings.
• Use appropriate body language : Your body language can convey as much meaning as your words. Use appropriate gestures and facial expressions to emphasize your message and convey your emotions.
• Speak clearly and confidently : Speak clearly and confidently to ensure that your message is understood.
• Empathize with others : Empathy is the ability to understand and share the feelings of others. It is an important communication skill because it helps build trust and understanding.
• Be adaptable : Adapt your communication style to different situations and audiences. Use appropriate language for the context and audience, and be mindful of cultural differences.

What Is Verbal Communication?

“Man is by nature a social animal,” the famous Greek philosopher Aristotle wrote more than 2,000 years ago. And communication…

“Man is by nature a social animal,” the famous Greek philosopher Aristotle wrote more than 2,000 years ago.

And communication lies at the heart of all social relationships.

From the time you enter this world, you start communicating. Your first cry is your first attempt at verbal communication. And as you start growing, you find newer ways of communication. You learn to form words and sentences to communicate.

This is the beginning of verbal communication.

What Is Verbal Communication? 

Characteristics of verbal communication, types of verbal communication, advantages of verbal communication.

Verbal communication means effectively presenting your thoughts in verbal format i.e., by talking. Verbal communication skills are essential in the world of business. Be it a weekly meeting or presentation to stakeholders, the importance of verbal communication is unparalleled. People always remember a person who speaks clearly, effectively, confidently, and charismatically.

For instance, Apple co-founder Steve Jobs’s speech launching the iPhone is a classic example of brilliant verbal communication that people remember even today. Similarly, many speeches made by former US President Barack Obama are also unforgettable.

A powerful speaker is also able to connect with their audience easily. Like Oprah Winfrey says, “Great communication begins with a connection.”

You too can be a great speaker with practice. Most of us possess the means of verbal communication, what’s important is to recognize how to maximize them. Read on to learn more about its distinct characteristics.

Before we explore the various defining features of verbal communication, let’s look at its primary form. Verbal communication is oral in nature. Oral communication encompasses various activities such as talking, laughing or listening. We often navigate different emotional situations through oral forms of communication.

We also have written communication that includes script, alphabets, acronyms, logos and graphics. To interpret written messages, everyone involved must understand the code (e.g., the language). This is different from verbal or spoken communication.

There are several characteristics that are specific to verbal communication, namely:

The message being communicated is directly or indirectly related to an object

We use concepts to communicate messages

The content should be understood by both the sender and receiver

Cultural factors influence the content of messages

While communicating emotions and feelings, a sender’s state of mind influences the content of messages

Even though we talk to our friends, family and coworkers on a regular basis, we may not always be aware of how we’re communicating. Mastering the art of verbal communication will help you in more ways than one. Let’s explore different types of verbal communication and how your audience factors into it.

Verbal communication goes beyond words, sounds and languages. You need to know your audience to talk to them better. Remember that you can follow the Pyramid Principle and start with your main argument and then follow up with supporting statements. You can classify verbal communication into four types based on your audience.

Intrapersonal Communication

This is your private verbal communication channel. You talk to yourself and articulate your thoughts. Communicating with yourself will give you more confidence and clarity in your thoughts. It’ll help you make up your mind, form your sentences, find suitable words and effective ways to connect with other people. This will help you gain your colleagues’ trust in the workplace.

Interpersonal Communication

You can also call this one-to-one verbal communication. This type of communication happens between two individuals. It helps you understand if you’re getting your thoughts across clearly. Reactions, responses and verbal and nonverbal cues from the other person will help you understand whether you’re being understood or not. Make sure that you listen to the other person intently. Communication doesn’t just mean to talk to someone. It’s also about listening. So, listen, think and then respond. Take time to think and make sure you don’t offend people with your response.

Small Group Communication 

The number of people increases in small group communication. You move from communicating with a single participant to a few more. These small groups could be team meetings, board meetings or sales meetings. The number of participants is small enough for everyone to communicate with each other. When you attend small group meetings, be prepared with a topic to make sure you stay on track. Stay on topic and allow enough time for everyone to present their thoughts.

Public Communication 

You may also know this type as ‘ public speaking ’. Here, an individual addresses a large number of people at once. Speeches, election campaigns and presentations are a few examples of public communication. Since the number of people in the audience is larger in this type of communication, be sure to use words and phrases they’ll understand easily and structure your thoughts before addressing the audience. The more prepared you are, the more confident you’ll feel like a public speaker.

Verbal communication is a broad topic. There are various elements that help us organize our thoughts around it. They are:

When you express yourself your tone determines the message to be interpreted. For example, you can be saying something nice but if your tone is a sarcastic tone, the message will be conveyed differently. Your tone makes a huge difference to your speech.

The pace at which you speak is important as it determines the reaction of your audience. You may have attended lectures or webinars where people speaking slowly and softly can get boring. Similarly, it may be difficult to understand someone speaking at a rapid pace.

Volume ranges from a whisper to a scream. The volume at which you talk can convey various meanings. For example, if you whisper into someone’s ears in the presence of multiple people, it can be misconstrued as something negative. On the other hand, screaming while someone is talking is rude. Always monitor your volume depending on the social context you’re in.

Additionally, language, grammar and vocabulary are critical aspects of verbal communication. An erroneous message to a hiring manager, for example, can make or break your career opportunity. This is why verbal communication is a critical skill for success in professional settings as well. Effective communication helps with decision-making and increases collaboration in teams. Let’s look at the benefits of different types of verbal communication.

Verbal communication is one of the most important mediums of communication. The stronger your communication skills are, the easier it is for you to establish trust and build lasting relationships with others. Here are some benefits of strong verbal communication skills:

It provides complete understanding and there’s room to clarify any messages that may have been misunderstood

It’s one of the fastest modes of communication and is time-efficient

There is space for providing feedback, which allows two or more people to engage in a conversation at the same time

It allows speakers to exercise influence and persuade listeners to agree with ideas, thoughts and opinions

It’s flexible, that is, you can change your language and tone depending on the situation you’re in or the relationship you share with an individual

In short, verbal communication is one of the most reliable methods of communication. Its benefits apply to the world of work as well. Let’s look at the various ways in which strong verbal communication skills can be beneficial for professionals:

Building Relationships

Verbal communication allows you to build strong interpersonal relationships. It’s easier when you find like-minded people who share similar interests, ideas and outlooks. This further encourages you to cooperate, collaborate and engage in teamwork.

Persuading Someone

In professional settings, you need to exert a certain amount of influence to get things going. For example, if you want your coworkers to join your project, you need to be able to convince them first. Even in brainstorming sessions, you need to be able to convince others of your ideas and perspectives.

Bringing Clarity

As verbal communication enables feedback, you can provide clarity to your message by repeating yourself. For example, in conflicts or arguments, you can repeat your message so that there’s no room for ambiguity.

Improving Productivity

With proper communication in place, you can communicate effectively with team members and people across the organization. Well-established relationships enhance the process, allowing you to cooperate and collaborate quickly. Group discussions and teamwork maximize output, therefore increasing productivity.

Increasing Motivation

Verbal communication plays a crucial role in providing feedback and recognizing individual effort. Whether it’s a congratulatory speech or email, words of support and appreciation boosts confidence levels. If you’re a manager, don’t miss the opportunity to celebrate your team’s success and efforts. Not only will they get encouraged to do better, but it also cements your relationship with them.

Therefore, effective verbal communication opens up a two-way street that allows individuals to interact, engage and collaborate with each other, improving organizational efficiency and productivity. On an individual level, it helps you become more confident and a well-rounded professional.

Harappa offers two courses to build your communication skills— Writing Proficiently and Speaking Effectively . They’ll help you break the barriers and connect with your colleagues and the people around you. With key frameworks like the Pyramid Principle and PAM (Purpose-Audience-Message), you’ll learn how to communicate with impact.

Explore blogs on topics such as effective communication , the 7 barriers of communication ,  types of nonverbal communication , the different types of communication , and verbal and nonverbal communication on Harappa Diaries to make your world of work better.

What is Verbal Communication: Examples, Types & Functions

Table of Contents

Definition of verbal communication

“Verbal communication refers to the use of words in delivering the intended message. The main components of verbal communication are sound, words, speaking, and language.” – Albert Mehrabian “Verbal communication is the process of exchanging information and ideas through the use of spoken words. It involves the use of language, tone, pitch, and other elements to convey meaning and intent.” – Richard L. Daft

What is verbal communication?

Verbal communication is the use of speech to convey messages between individuals or groups. It is an essential skill for effective communication in personal and professional settings. Verbal communication involves both speaking and listening, as it requires active participation from both the sender and the receiver of the message.

The sender is the person who initiates the communication by formulating their thoughts into words and delivering them through speech. The receiver, on the other hand, listens attentively to the spoken words and interprets their meaning.

Nature of verbal communication

Verbal communication is a type of communication that involves the use of spoken words or oral language. It is a dynamic process that includes both speaking and listening.

Verbal communication relies on various components such as words, vocabulary, tone, intonation, and non-verbal cues. It stands as a fundamental element of human interaction that plays a vital role in personal, professional, and social environments.

What are the characteristics of verbal communication? 

Verbal communication is a vital part of human interaction, its diverse features play a crucial role in shaping effective and impactful interactions. The following are the main features of verbal communication: 

1/ Interactive: Verbal communication is an interactive process that involves a sender and a receiver who engage in a dialogue or conversation.

2/ Multichannel: Verbal communication can involve multiple channels, including tone of voice, facial expressions, and body language, in addition to spoken words.

3/ Language-based: Verbal communication involves the use of language, whether it is spoken, written, or signed.

4/ Immediate: Verbal communication is often immediate and happens in real-time, allowing for instant feedback and clarification.

5/ Clarity and Fluency: Effective verbal communication emphasizes clear and consistent delivery of messages to ensure understanding.

Examples of verbal communication 

In the list below, we have presented some real-life examples of verbal communication that showcase the various ways in which we use verbal words to convey messages and ideas.

1/ A business meeting where participants discuss project goals, challenges, and progress updates is a primary example of verbal communication in the workplace.

2/ A job interview is where a candidate answers questions and communicates their skills, experiences, and motivations to the interviewer.

3/ A customer service representative on a phone call, responding to a customer’s inquiry, resolving complaints, and providing solutions.

4/ A public speaker delivers a speech , inspiring and motivating the audience through the power of words and delivery.

5/ A team brainstorming session , where members collaborate and verbally express ideas, contributing to problem-solving and decision-making.

6/ A negotiation between two business partners , where they engage in verbal communication to discuss terms, reach agreements, and resolve conflicts.

Examples of verbal expression 

• Giving encouragement by saying, “You can do it!” or “Keep up the good work!”
• Expressing agreement or approval by saying, “Yes, I completely agree with you.”
• Expressing disagreement or dissent by saying, “I respectfully disagree with that perspective.”
• Expressing admiration by saying, “You did an incredible job on this project.”
• When seeking clarification, one can employ the phrase, “Could you kindly provide a further explanation?”
• Expressing curiosity by asking questions such as, “How does that work?” or “What inspired you?

These examples demonstrate the diverse range of verbal expressions we use in our daily interactions to convey opinions, requests, and more. 

Communication coaches Alexander Lyon and Mary Dapine have explored verbal and non-verbal cues in detail in the following video . 

What are the 4 types of verbal communication?

The following types of verbal communication are essential to navigate different situations and contexts. Whether it is intrapersonal, interpersonal, group, or public communication, each type requires specific skills and approaches to communicate effectively. In this section, we will go deeper into the four primary types of verbal communication: 

1/ Intrapersonal Communication: This refers to communication that occurs within an individual’s own mind. It involves self-talk, reflection, and internal dialogue. Intrapersonal communication helps in organizing thoughts, problem-solving, and making decisions.

2/ Interpersonal Communication: Interpersonal communication occurs when two or more individuals engage in communication with one another. It involves face-to-face conversations, discussions, and interactions where people exchange ideas, emotions, and information. Interpersonal communication is essential for building relationships, collaborating, and resolving conflicts.

3/ Group Communication: Group communication occurs when a small group of individuals, typically three or more, communicate with each other. This includes team meetings, brainstorming sessions, and group discussions. Group communication allows for collective decision-making, collaboration, and sharing of diverse perspectives.

4/ Public Communication: Public communication involves speaking to a large audience or public setting. It includes formal presentations, speeches, lectures, and public speaking engagements. Public communication requires effective delivery, clarity, and engaging speaking skills to convey information and persuade the audience.

Understanding these four types of verbal communication helps individuals navigate different communication contexts, adapt their approach, and effectively convey their message depending on the situation and audience.

Forms of verbal communication 

Verbal communication includes various forms that facilitate the exchange of information, ideas, and messages. The below listed are just a few examples of the various forms that we encounter in our personal, professional, and social lives. Each form has its unique characteristics and purposes. Here are some common forms of verbal communication:

What are verbal communication skills? 

Verbal communication skills involve the ability to effectively convey meaning through the use of language. This involves the use of words, tones, and nonverbal cues to express and interact with others.

Verbal communication skills include a range of abilities, such as pronunciation, grammar, vocabulary, and fluency, as well as the capacity to listen actively and respond appropriately to what is being said. Effective verbal communication also requires an awareness of the context and the audience, and the ability to adjust style and tone accordingly. 

Why verbal communication skills are important

Verbal communication skills play a vital role in both personal relationships and professional interactions. 

Strong verbal communication skills are crucial for collaboration and teamwork. They enable individuals to coordinate, exchange ideas, and provide constructive feedback. Effective communication within teams enhances productivity, promotes a sense of unity, and facilitates effective problem-solving. 

Professionally, verbal communication skills are highly valued. Employers seek candidates who can clearly express their ideas, negotiate skillfully, and collaborate with colleagues. Therefore possessing strong verbal communication skills is essential for career growth and advancement.

Furthermore, verbal communication skills play a crucial role in establishing and maintaining relationships. By engaging in meaningful conversations and actively listening individuals can establish trust, foster mutual respect, and navigate conflicts more effectively

Additionally, verbal communication skills are necessary for success in public speaking, and leadership roles, where the ability to articulate ideas with confidence is critical. 

How to improve verbal communication skills 

Improving verbal communication skills involves a combination of verbal techniques and practices. Here are some effective strategies that can help:

1/ Active Listening: Actively listening to others is crucial for improving verbal communication skills. Practice being fully present in conversations, paying attention to both verbal and nonverbal cues. 

2/ Expand Vocabulary: Enhance your vocabulary by reading and learning new words. This allows you to express yourself more precisely and effectively. Practice incorporating new words into your daily conversations. 

3/ Practice Public Speaking: Public speaking exercises help build confidence and improve clarity in communication. Look for chances to address audiences, whether through presentations or by participating in a public speaking group.

4/ Seek Feedback: Actively seek feedback from trusted individuals to gain insights into your communication style. Ask for specific suggestions on areas to improve, such as clarity, organization, or tone.

5/ Role-play and Mock Conversations: Engage in role-playing scenarios or mock conversations to simulate real-life communication situations. 

6/ Seek Professional Development: Consider attending workshops, courses, or training programs focused on communication skills.

7/ Clear Articulation: Work on improving your articulation and pronunciation. Practice speaking clearly and announcing words properly.

8/ Use Technology: With advances in technology, there are numerous tools available to improve verbal communication skills. For example, you can use video recording apps to record and review your presentations or speeches.

Important functions of verbal communication 

Verbal communication serves several important functions that are vital for effective communication. One crucial function is information sharing, where individuals exchange knowledge, ideas, and facts, enabling the transfer of information. 

Verbal communication can be used for persuasion and influence, whether in advertising, or marketing campaigns. It is also essential in problem-solving, as individuals engage in discussions and negotiations to resolve conflicts and find solutions. 

Decision-making is another important function of verbal communication, where individuals exchange information and perspectives to arrive at informed choices. Lastly, verbal communication facilitates feedback, enabling individuals to receive constructive criticism, insights, and suggestions for improvement.

7 essential elements of verbal communication 

Verbal communication, in particular, plays a crucial role in interpersonal interactions. By employing various elements, individuals can ensure their messages are clear, meaningful, and impactful. These elements form the foundation of verbal communication, including the sender, message, channel, receiver, feedback, context, and noise.

1/ Sender: The person who initiates the communication by encoding and transmitting the message.

2/ Message: The messages, concepts, or thoughts that the sender intends to express to the receiver.

3/ Channel: The medium or mode used to transmit the message, such as face-to-face conversation, phone call, email, or video call.

4/ Receiver: The person or audience who receives and decodes the message.

5/ Feedback: The receiver’s response or reaction to the message serves as feedback, offering the sender valuable insights into the message’s effectiveness.

6/ Context: The situational and environmental factors that influence communication, such as the setting, timing, and cultural background.

7/ Noise: Any external or internal factors that may interfere with the communication process , such as distractions, language barriers , or physical limitations .

By understanding and effectively managing these seven elements of verbal communication, individuals can enhance their communication skills and achieve better communication outcomes.

Related Reading: What are the basic elements of communication process

Why is verbal communication important in the workplace 

Verbal communication holds significant importance in the workplace for several reasons. Firstly, it facilitates effective collaboration and teamwork among employees. Clear verbal communication allows individuals to share ideas, and provide feedback, leading to improved productivity. In fact, as per a report by McKinsey , well-connected team members experience a boost in productivity ranging from 20% to 25%.  

Secondly, verbal communication helps in building strong working relationships. It allows for open and honest conversations, creating a positive work environment and mutual understanding.

 Additionally, verbal communication plays a crucial role in delivering instructions and providing constructive feedback, which contributes to enhanced performance and professional growth. It can also help in career advancement, as it allows executives to showcase their skills, and present their accomplishments.

Verbal communication further supports effective customer service, as employees can engage in meaningful conversations with clients, and address their needs.

In the absence of effective verbal communication, misunderstandings, conflicts, and unproductive relationships may arise, leading to poor performance, low morale, and decreased outcomes. 

Overall, verbal communication is vital in the workplace as it promotes effective collaboration, information sharing, problem-solving, and customer interaction, leading to overall success and productivity within the organization.

Difference between verbal and non-verbal communication

The below table highlights some of the key differences between verbal and nonverbal communication. Both forms of communication are important and complementary, and mastering both can enhance one’s overall communication effectiveness.

 By being aware of the key distinctions between verbal and nonverbal communication , we can enhance our overall communication skills, foster deeper connections, and achieve greater understanding in our interactions with others.

Benefits and limitations of verbal communication 

Advantages of verbal communication:.

• Enables real-time feedback and clarification, reducing misunderstandings.
• Facilitates the clear transmission of complex ideas and information.
• Offers opportunities for persuasive and compelling delivery through tone and vocal cues.
• Enhances relationship building and social interaction through active listening and response.
• Enables collaboration and teamwork through real-time coordination and negotiation of ideas.

Limitations of Verbal Communication:

• Can be affected by external factors such as noise, interruptions, or environmental conditions.
• Differences in communication skills among individuals may lead to misunderstandings or misinterpretations.
• Effectiveness relies heavily on the speaker’s ability to convey thoughts and convey emotions.
• Verbal information is subject to memory limitations and may be forgotten over time.

Related Reading: Verbal communication positives and negatives

Advantages of written communication over verbal communication in an organization 

Written communication offers several advantages over verbal communication in an organization. Firstly, written communication provides a permanent record of information, ensuring clarity and accuracy in documentation. Secondly, written communication enables effective communication across time and distance.

This is particularly beneficial for organizations with remote teams or international offices. Additionally, written communication allows for careful planning and revision, providing the opportunity to craft well-thought-out messages and presentations. 

Alternatives to verbal communication 

1/ Written Communication: The written word is a powerful alternative to verbal communication. Written communication includes various mediums such as emails, letters, memos, reports, and text messages. Written communication allows for the careful crafting of messages, providing a permanent record and the opportunity for recipients to review and refer back to the information as needed.

2/ Visual Communication: Visuals, such as charts, graphs, infographics, and images, can effectively convey information and ideas. Visual communication is especially useful when presenting complex data or concepts. 

Must Read: What are the importance and limitations of visual communication

3/ Nonverbal Communication: Nonverbal cues such as facial expressions, gestures, body language, and eye contact, can communicate messages without the need for spoken words.

4/ Digital Communication: With the rise of technology, electronic communication methods have become increasingly popular. This includes methods such as email, instant messaging, video conferencing, and social media platforms.

Must Read: Electronic communication advantages and disadvantages

Frequently Asked Questions

Q1) what is verbal communication and examples .

Ans: Verbal communication refers to the act of conveying information and messages through spoken language. It involves the use of words to express thoughts and engage in conversation. Examples of verbal communication include engaging in discussions, delivering speeches, participating in interviews, exchanging ideas in meetings, or even making phone calls to communicate with others.

Q2) What is verbal and non-verbal communication? 

Ans: Verbal communication involves the use of spoken words, while non-verbal communication includes facial expressions, body language, gestures, and tone of voice.

Q3) What is verbal communication class 10 

Ans: In class 10, verbal communication is typically taught to help students develop effective speaking and listening skills. It focuses on understanding the importance of clear communication and using appropriate language in various situations.

Q4) Where is verbal communication

Ans: Verbal communication takes place in diverse settings such as workplaces, educational institutions, social gatherings, and personal conversations. It is present in any situation where individuals engage in spoken or written exchanges to convey information, express thoughts, or establish connections with others.

Q5) What is verbal short answer? 

Ans: A verbal short answer refers to a brief response provided using vocal language to a question or statement. It is a concise reply that conveys a message or information with clarity. 

Q6) What is a verbal presentation? 

Ans: A verbal presentation involves conveying information or ideas to an audience through oral words. It typically involves using visual aids, such as slides or charts, to support the presentation and engage listeners.

Q7) How to improve verbal communication

Ans: Individuals can improve their verbal communication skills by implementing various techniques, such as active listening, using clear and concise language, being mindful of body language and tone of voice, and following good communication principles .

Q8) What is the medium of message in verbal communication

Ans: The mediums used in verbal communication can vary, including face-to-face conversations, phone calls, recorded messages, emails, letters, or text messages. The choice of medium depends on the specific communication context and the preferences of the individuals involved in the exchange.

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Business Jargons

A Business Encyclopedia

Presentation

Definition : A presentation is a form of communication in which the speaker conveys information to the audience. In an organization presentations are used in various scenarios like talking to a group, addressing a meeting, demonstrating or introducing a new product, or briefing a team. It involves presenting a particular subject or issue or new ideas/thoughts to a group of people.

It is considered as the most effective form of communication because of two main reasons:

• Use of non-verbal cues.
• Facilitates instant feedback.

Business Presentations are a tool to influence people toward an intended thought or action.

Parts of Presentation

• Introduction : It is meant to make the listeners ready to receive the message and draw their interest. For that, the speaker can narrate some story or a humorous piece of joke, an interesting fact, a question, stating a problem, and so forth. They can also use some surprising statistics.
• Body : It is the essence of the presentation. It requires the sequencing of facts in a logical order. This is the part where the speaker explains the topic and relevant information. It has to be critically arranged, as the audience must be able to grasp what the speaker presents.
• Conclusion : It needs to be short and precise. It should sum up or outline the key points that you have presented. It could also contain what the audience should have gained out of the presentation.

Purpose of Presentation

• To inform : Organizations can use presentations to inform the audience about new schemes, products or proposals. The aim is to inform the new entrant about the policies and procedures of the organization.
• To persuade : Presentations are also given to persuade the audience to take the intended action.
• To build goodwill : They can also help in building a good reputation

Factors Affecting Presentation

Audience Analysis

Communication environment, personal appearance, use of visuals, opening and closing presentation, organization of presentation, language and words, voice quality, body language, answering questions, a word from business jargons.

Presentation is a mode of conveying information to a selected group of people live. An ideal presentation is one that identifies and matches the needs, interests and understanding level of the audience. It also represents the facts, and figures in the form of tables, charts, and graphs and uses multiple colours.

Related terms:

• Verbal Communication
• Visual Communication
• Non-Verbal Communication
• Communication
• 7 C’s of Communication

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Verbal vs. Oral – What’s the Difference?

Home » Verbal vs. Oral – What’s the Difference?

In many contexts, oral and verbal seem to be synonymous. Sometimes they are: you have probably heard people ask for both oral and verbal reports, meaning they want you to say something to them out loud .

When we look more closely at the meanings of oral and verbal , though, we discover a few nuances that make choosing one of these words a bit more difficult.

What is the Difference Between Verbal and Oral?

In this post, I will compare verbal vs. oral and use each word in several example sentences that show its use in proper context.

I will also show you a mnemonic device that makes it easy to remember whether verbal or oral is the proper adjective to describe something.

When to Use Verbal

For example, verbal abuse does not necessarily mean spoken abuse . It could be abuse from a letter, email, newspaper article, etc .

In everyday use, however, verbal is usually used to refer to spoken language. Generally speaking, when people say verbal praise , they mean praise that someone has said out loud. Likewise, verbal consent is consent that you give by speaking, rather than signing a consent form.

Here are a few examples,

• Children learn to understand and use verbal language at a very early age.
• Verbal consent is usually sufficient to begin treatment in urgent situations, but can become problematic if legal issues arise.

The narrow use of the word to mean only speech or spoken words is somewhat problematic, however.

Since verbal means related to words , not related to spoken words , verbal can be applied properly to any context where words are used.

As I already mentioned, verbal abuse is not limited to spoken words. The important takeaway is that verbal doesn’t exclusively mean spoke . It can also refer to written words.

When to Use Oral

Oral has a secondary meaning that overlaps with verbal : it describes information communicated through the spoken word. Oral is more specific than verbal , since written language is not communicated via the mouth. Thus, oral only refers to spoken language.

Therefore, oral instructions are instructions given by one person through another via speech. A culture with a rich oral tradition may pass down its history and stories via the spoken word, even if they are not written down. An oral examination is a test wherein a person speaks answers, rather than writing them.

Here are some example sentences,

• When Kirsten broke her arm, she was allowed to take oral tests instead of written tests, with the rest of the class.
• James had an oral disease that infected his gums and caused him to bleed profusely from the mouth.

As you can see, oral has a much more restrictive use that verbal . While verbal can mean spoken or written words , oral can only mean spoken words .

Trick to Remember the Difference

• Oral can only describe spoken language.
• Verbal usually describes spoken language, but could (and should) refer to written language, as well.

Oral vs. Verbal Check: Since oral and spoken both contain the letter O , you can easily remember to use oral when referring to spoken language.

Is it oral or verbal? Oral and verbal are adjectives that mean related to the mouth and related to words , respectively.

They are both used to refer to spoken language, and while both are appropriate, oral is more specific, and thus a better choice in many contexts.