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Presentation strategy, design and delivery.

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The Extreme Presentation method is a simple but effective design approach for creating presentations that are clear, convincing, visually captivating – and brief. The approach builds on leading theory and decades of experience designing and delivering presentations. It integrates the five essential elements of an effective presentation:

  • LOGIC: the persuasive argument
  • RHETORIC: the story that brings the argument to life
  • GRAPHICS: the visuals that deliver the evidence convincingly
  • POLITICS: the influence methods for persuading the audience
  • METRICS: measurement of the presentation’s success

To get a detailed breakdown of each of these steps please go to Andrew Abela’s Extreme Presentation site  here

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Presenting techniques

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Presenting is a craft that requires a thoughtful approach. There’s a lot of stuff to include in the good presentation. From quality visuals to a compelling speech, everything matters. Doing a presentation on your own may be quite a challenge especially if it’s your first time experience with the presentations. What can really help though, are the effective presentation techniques. In essence, they are the blueprint for your presentation, that helps you to hit all the right spots. Let’s look into some of those techniques.

Presentation Methods

Before you start thinking of a technique, let’s first understand the presentation methods and how they relate to the audience and the content of your presentation. Among the different presentation methods, the main ones are formal and formal. Their difference is mainly in the style of your delivery and the data presentation methods. The formal presentation is best suited for the business meetings or college level, scientific presentations. The informal methods of presentation can best be used during the smaller meetings with your team to discuss business subjects or, for example, at a Ted-like speech event.

Method 1: Keeping Everything Simple

This is a rather basic technique. Just strip your presentation of all the unnecessary information, leaving only the core statements that you want to address. Simplicity not only helps your audience to understand your points better but even more, this data presentation method lowers the risk of making a mistake, forgetting — and saves you and your audience quite a lot of time! There are different definitions of simplicity — sometimes just a few words are enough, while in other cases several bullet points on the slide may be sufficient. Choose what suits your topic best.

Method 2: Good Start 

This method of presentation is all about attention-grabbing. Starting your presentation with a powerful statement, unusual fact or an interesting question will make the audience engage in your presentation instantly. Another great way to start is a joke, though humor can be quite a landmine, especially when you’re presenting in front of strangers, and you are not sure whether your joke would be fun or actually offensive.  So, try to think of something neutral, yet funny.

Method 3: Use  Visuals in your Presentation

Visuals are a must for any presentation and are able not only to support your speech but also to tell and contribute to the stuff you’re telling about. The pictures, graphs, infographics, and even short videos especially when done by presentation design services are what truly make the presentation, and help you to connect with your audience. A carefully selected visual connects both with your speech and the slide content, making your presentation methods work in complete harmony. What is more, visuals can serve as a great way to help you recall your speech in case you suddenly forgot some of it during the presentation.

Method 4:   Rehearse

Don’t rush to tell your presentation just once you’ve made it. Instead, try to first rehearse your presentation in front of a mirror. This presentation technique allows you to spot the mistakes and downfalls in your speech and visual part and improve powerpoint presentation . What is more, it can also make you more confident, as with each time you rehearse you’ll memorize your stuff better and better. Bonus points for starting rehearsing from the random spots in your presentation — using this presentation technique will allow you to become completely familiar with your information.

Method 5:   10/20/30 Presentation Rule

While it may not be applied to all of the presentations, the ones that you are usually dealing with can really benefit from it. 10 20 30 rule is about the time and size of your presentation: 

  • Your presentation should have no more than 10 slides
  • The time needed for the presentation should be no more than 20 minutes
  • The font you are using for presentation text (if there is any on slides) is no less than 30 point

Method 6:  Storytelling

Telling a story is a powerful presentation technique for keeping the audience interested. In general, people get bored from being fed just straight-up facts and numbers for a long time. However, an interesting story, connected to the subject of your presentation gives that personal touch to it, engaging the audience into what you are talking about. What is more, a good story in the context of the presentation will actually resonate with the audience, causing more approval to you as an expert.

  • Tell a personal  story .
  • Create suspense.
  • Bring characters to life.
  • Build up to S.T.A.R moment.

Method 7:   Presentate with your Voice

Speech is the most common method of presentation . When you are presenting, it’s important not only WHAT you say, but also HOW do you say it. Creating a proper voice for presentations is actually one of the things you need rehearsal for. Your goal is to sound confident and interested in the subject you are telling about. What is more, it is important to not make unnecessary pauses and avoid the “ummm”, “oh” and other similar stuff that slows down your presentation and may put off the audience.

Method 8:   Know your Audience

Make sure that the data presentation methods you are using make your data  relevant to your audience. The research of your audience is needed to craft a relatable story, as well as to understand what approach in presenting you may want to take. After you’ve done the research, you can just tell the audience what it wants and expects to hear. Such an approach would result in the satisfied and interested audience enjoying your presentation. And in this case your presentation would surely and up being a huge success!

Method 9:   Back up plan

Even though you may plan everything in advance, something can always go wrong. The strange ability of the hardware to malfunction right in the middle of your presentation is probably one of the most known presentation-related memes. So, plan at least some of the bad scenarios. For example, have a printed set of slides with you during your presentation. Check everything right before you’ll start presenting. A good idea also is to have your script written out so that in case you have completely forgotten some of its parts, you can easily and quickly look into it and goon with the presentation.

Method 10:   Relax

This one is not only a presentation technique , but a great life technique as well. Actually, the most common reason for the mistakes during presentations are the nerves and fear a lot of people feel while presenting. It’s absolutely normal to be a little worried about the presentation, but you have to instill confidence in your knowledge and expertise with the subject among the audience, and it’s hard to do if you feel fear. Try to reason with yourself — you have rehearsed, prepared great visuals, learned about the audience and even have a plan B in case the situation gets worse. There’s nothing to worry about — you have all the right presentation techniques !

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How to make a presentation interactive

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8 rules of effective presentation

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What It Takes to Give a Great Presentation

  • Carmine Gallo

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Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

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  • Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

  • Whether you need to deliver any demonstrations
  • How  knowledgeable the audience  already is on the given subject
  • How much interaction you want from the audience
  • Any time constraints there are for your talk
  • What setting you are in
  • Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

  • What is your presentation’s aim?
  • Who are the audience?
  • What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

Good presentation structure is important for a presentation

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

  • Introduce your general topic
  • Explain your topic area
  • State the issues/challenges in this area you will be exploring
  • State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
  • Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
  • Show a preview of the organisation of your presentation

In this section also explain:

  • The length of the talk.
  • Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
  • If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

  • Main points should be addressed one by one with supporting evidence and examples.
  • Before moving on to the next point you should provide a mini-summary.
  • Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
  • Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

  • Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
  • Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
  • Summarise the main points, including their implications and conclusions
  • Indicate what is next/a call to action/a thought-provoking takeaway
  • Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Questions being asked after a presentation

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

  • Explain why the product is valuable.
  • Describe why the product is necessary.
  • Explain what problems it can solve for the audience.
  • Demonstrate the product  to support what you’ve been saying.
  • Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

  • Briefly frame the issue.
  • Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
  • Provide the solution and explain why this would also help the audience.
  • Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

  • Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

  • Go into the issue in detail showing why it’s such a problem – use logos and pathos.
  • Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
  • After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

  • Now that you’re aware of the overview, let’s begin with…
  • First, let’s begin with…
  • I will first cover…
  • My first point covers…
  • To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

  • In the same way…
  • Likewise…
  • Equally…
  • This is similar to…
  • Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

  • What part of the presentation you covered – “In the first part of this speech we’ve covered…”
  • What the key points were – “Precisely how…”
  • How this links in with the overall presentation – “So that’s the context…”
  • What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

  • Start your introduction by standing in the centre of the stage.
  • For your first point you stand on the left side of the stage.
  • You discuss your second point from the centre again.
  • You stand on the right side of the stage for your third point.
  • The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

  • An intro slide outlining your ideas
  • A  summary slide  with core points to remember
  • High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

  • Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
  • A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
  • Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
  • Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

  • There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
  • The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
  • The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

  • 7 design tips for effective, beautiful PowerPoint presentations
  • 11 design tips for beautiful presentations
  • 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

  • Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
  • Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
  • Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
  • The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

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The formal presentation of information is divided into two broad categories: Presentation Skills and Personal Presentation .

These two aspects are interwoven and can be described as the preparation, presentation and practice of verbal and non-verbal communication. 

This article describes what a presentation is and defines some of the key terms associated with presentation skills.

Many people feel terrified when asked to make their first public talk.  Some of these initial fears can be reduced by good preparation that also lays the groundwork for making an effective presentation.

A Presentation Is...

A presentation is a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team.

A presentation can also be used as a broad term that encompasses other ‘speaking engagements’ such as making a speech at a wedding, or getting a point across in a video conference.

To be effective, step-by-step preparation and the method and means of presenting the information should be carefully considered. 

A presentation requires you to get a message across to the listeners and will often contain a ' persuasive ' element. It may, for example, be a talk about the positive work of your organisation, what you could offer an employer, or why you should receive additional funding for a project.

The Key Elements of a Presentation

Making a presentation is a way of communicating your thoughts and ideas to an audience and many of our articles on communication are also relevant here, see: What is Communication? for more.

Consider the following key components of a presentation:

Ask yourself the following questions to develop a full understanding of the context of the presentation.

When and where will you deliver your presentation?

There is a world of difference between a small room with natural light and an informal setting, and a huge lecture room, lit with stage lights. The two require quite different presentations, and different techniques.

Will it be in a setting you are familiar with, or somewhere new?

If somewhere new, it would be worth trying to visit it in advance, or at least arriving early, to familiarise yourself with the room.

Will the presentation be within a formal or less formal setting?

A work setting will, more or less by definition, be more formal, but there are also various degrees of formality within that.

Will the presentation be to a small group or a large crowd?

Are you already familiar with the audience?

With a new audience, you will have to build rapport quickly and effectively, to get them on your side.

What equipment and technology will be available to you, and what will you be expected to use?

In particular, you will need to ask about microphones and whether you will be expected to stand in one place, or move around.

What is the audience expecting to learn from you and your presentation?

Check how you will be ‘billed’ to give you clues as to what information needs to be included in your presentation.

All these aspects will change the presentation. For more on this, see our page on Deciding the Presentation Method .

The role of the presenter is to communicate with the audience and control the presentation.

Remember, though, that this may also include handing over the control to your audience, especially if you want some kind of interaction.

You may wish to have a look at our page on Facilitation Skills for more.

The audience receives the presenter’s message(s).

However, this reception will be filtered through and affected by such things as the listener’s own experience, knowledge and personal sense of values.

See our page: Barriers to Effective Communication to learn why communication can fail.

The message or messages are delivered by the presenter to the audience.

The message is delivered not just by the spoken word ( verbal communication ) but can be augmented by techniques such as voice projection, body language, gestures, eye contact ( non-verbal communication ), and visual aids.

The message will also be affected by the audience’s expectations. For example, if you have been billed as speaking on one particular topic, and you choose to speak on another, the audience is unlikely to take your message on board even if you present very well . They will judge your presentation a failure, because you have not met their expectations.

The audience’s reaction and therefore the success of the presentation will largely depend upon whether you, as presenter, effectively communicated your message, and whether it met their expectations.

As a presenter, you don’t control the audience’s expectations. What you can do is find out what they have been told about you by the conference organisers, and what they are expecting to hear. Only if you know that can you be confident of delivering something that will meet expectations.

See our page: Effective Speaking for more information.

How will the presentation be delivered?

Presentations are usually delivered direct to an audience.  However, there may be occasions where they are delivered from a distance over the Internet using video conferencing systems, such as Skype.

It is also important to remember that if your talk is recorded and posted on the internet, then people may be able to access it for several years. This will mean that your contemporaneous references should be kept to a minimum.

Impediments

Many factors can influence the effectiveness of how your message is communicated to the audience.

For example background noise or other distractions, an overly warm or cool room, or the time of day and state of audience alertness can all influence your audience’s level of concentration.

As presenter, you have to be prepared to cope with any such problems and try to keep your audience focussed on your message.   

Our page: Barriers to Communication explains these factors in more depth.

Continue to read through our Presentation Skills articles for an overview of how to prepare and structure a presentation, and how to manage notes and/or illustrations at any speaking event.

Continue to: Preparing for a Presentation Deciding the Presentation Method

See also: Writing Your Presentation | Working with Visual Aids Coping with Presentation Nerves | Dealing with Questions Learn Better Presentation Skills with TED Talks

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8 Types of Presentations You Should Know [+Examples & Tips]

By Krystle Wong , Aug 11, 2023

Types of Presentation

From persuasive pitches that influence opinions to instructional demonstrations that teach skills, the different types of presentations serve a unique purpose, tailored to specific objectives and audiences.

Presentations that are tailored to its objectives and audiences are more engaging and memorable. They capture attention, maintain interest and leave a lasting impression. 

Don’t worry if you’re no designer —  Whether you need data-driven visuals, persuasive graphics or engaging design elements, Venngage can empower you to craft presentations that stand out and effectively convey your message.

Venngage’s intuitive drag-and-drop interface, extensive presentation template library and customizable design options make it a valuable tool for creating slides that align with your specific goals and target audience. 

Click to jump ahead:

8 Different types of presentations every presenter must know

How do i choose the right type of presentation for my topic or audience, types of presentation faq, 5 steps to create a presentation with venngage .

the method presentation

When it comes to presentations, versatility is the name of the game. Having a variety of presentation styles up your sleeve can make a world of difference in keeping your audience engaged. Here are 8 essential presentation types that every presenter should be well-acquainted with:

1. Informative presentation

Ever sat through a presentation that left you feeling enlightened? That’s the power of an informative presentation. 

This presentation style is all about sharing knowledge and shedding light on a particular topic. Whether you’re diving into the depths of quantum physics or explaining the intricacies of the latest social media trends, informative presentations aim to increase the audience’s understanding.

When delivering an informative presentation, simplify complex topics with clear visuals and relatable examples. Organize your content logically, starting with the basics and gradually delving deeper and always remember to keep jargon to a minimum and encourage questions for clarity.

Academic presentations and research presentations are great examples of informative presentations. An effective academic presentation involves having clear structure, credible evidence, engaging delivery and supporting visuals. Provide context to emphasize the topic’s significance, practice to perfect timing, and be ready to address anticipated questions. 

the method presentation

2. Persuasive presentation

If you’ve ever been swayed by a passionate speaker armed with compelling arguments, you’ve experienced a persuasive presentation . 

This type of presentation is like a verbal tug-of-war, aiming to convince the audience to see things from a specific perspective. Expect to encounter solid evidence, logical reasoning and a dash of emotional appeal.

With persuasive presentations, it’s important to know your audience inside out and tailor your message to their interests and concerns. Craft a compelling narrative with a strong opening, a solid argument and a memorable closing. Additionally, use visuals strategically to enhance your points.

Examples of persuasive presentations include presentations for environmental conservations, policy change, social issues and more. Here are some engaging presentation templates you can use to get started with: 

the method presentation

3. Demonstration or how-to presentation

A Demonstration or How-To Presentation is a type of presentation where the speaker showcases a process, technique, or procedure step by step, providing the audience with clear instructions on how to replicate the demonstrated action. 

A demonstrative presentation is particularly useful when teaching practical skills or showing how something is done in a hands-on manner.

These presentations are commonly used in various settings, including educational workshops, training sessions, cooking classes, DIY tutorials, technology demonstrations and more. Designing creative slides for your how-to presentations can heighten engagement and foster better information retention. 

Speakers can also consider breaking down the process into manageable steps, using visual aids, props and sometimes even live demonstrations to illustrate each step. The key is to provide clear and concise instructions, engage the audience with interactive elements and address any questions that may arise during the presentation.

the method presentation

4. Training or instructional presentation

Training presentations are geared towards imparting practical skills, procedures or concepts — think of this as the more focused cousin of the demonstration presentation. 

Whether you’re teaching a group of new employees the ins and outs of a software or enlightening budding chefs on the art of soufflé-making, training presentations are all about turning novices into experts.

To maximize the impact of your training or instructional presentation, break down complex concepts into digestible segments. Consider using real-life examples to illustrate each point and create a connection. 

You can also create an interactive presentation by incorporating elements like quizzes or group activities to reinforce understanding.

the method presentation

5. Sales presentation

Sales presentations are one of the many types of business presentations and the bread and butter of businesses looking to woo potential clients or customers. With a sprinkle of charm and a dash of persuasion, these presentations showcase products, services or ideas with one end goal in mind: sealing the deal.

A successful sales presentation often has key characteristics such as a clear value proposition, strong storytelling, confidence and a compelling call to action. Hence, when presenting to your clients or stakeholders, focus on benefits rather than just features. 

Anticipate and address potential objections before they arise and use storytelling to showcase how your offering solves a specific problem for your audience. Utilizing visual aids is also a great way to make your points stand out and stay memorable.

A sales presentation can be used to promote service offerings, product launches or even consultancy proposals that outline the expertise and industry experience of a business. Here are some template examples you can use for your next sales presentation:

the method presentation

6. Pitch presentation

Pitch presentations are your ticket to garnering the interest and support of potential investors, partners or stakeholders. Think of your pitch deck as your chance to paint a vivid picture of your business idea or proposal and secure the resources you need to bring it to life. 

Business presentations aside, individuals can also create a portfolio presentation to showcase their skills, experience and achievements to potential clients, employers or investors. 

Craft a concise and compelling narrative. Clearly define the problem your idea solves and how it stands out in the market. Anticipate questions and practice your answers. Project confidence and passion for your idea.

the method presentation

7. Motivational or inspirational presentation

Feeling the need for a morale boost? That’s where motivational presentations step in. These talks are designed to uplift and inspire, often featuring personal anecdotes, heartwarming stories and a generous serving of encouragement.

Form a connection with your audience by sharing personal stories that resonate with your message. Use a storytelling style with relatable anecdotes and powerful metaphors to create an emotional connection. Keep the energy high and wrap up your inspirational presentations with a clear call to action.

Inspirational talks and leadership presentations aside, a motivational or inspirational presentation can also be a simple presentation aimed at boosting confidence, a motivational speech focused on embracing change and more.

the method presentation

8. Status or progress report presentation

Projects and businesses are like living organisms, constantly evolving and changing. Status or progress report presentations keep everyone in the loop by providing updates on achievements, challenges and future plans. It’s like a GPS for your team, ensuring everyone stays on track.

Be transparent about achievements, challenges and future plans. Utilize infographics, charts and diagrams to present your data visually and simplify information. By visually representing data, it becomes easier to identify trends, make predictions and strategize based on evidence.

the method presentation

Now that you’ve learned about the different types of presentation methods and how to use them, you’re on the right track to creating a good presentation that can boost your confidence and enhance your presentation skills . 

Selecting the most suitable presentation style is akin to choosing the right outfit for an occasion – it greatly influences how your message is perceived. Here’s a more detailed guide to help you make that crucial decision:

1. Define your objectives

Begin by clarifying your presentation’s goals. Are you aiming to educate, persuade, motivate, train or perhaps sell a concept? Your objectives will guide you to the most suitable presentation type. 

For instance, if you’re aiming to inform, an informative presentation would be a natural fit. On the other hand, a persuasive presentation suits the goal of swaying opinions.

2. Know your audience

Regardless if you’re giving an in-person or a virtual presentation — delve into the characteristics of your audience. Consider factors like their expertise level, familiarity with the topic, interests and expectations. 

If your audience consists of professionals in your field, a more technical presentation might be suitable. However, if your audience is diverse and includes newcomers, an approachable and engaging style might work better.

the method presentation

3. Analyze your content

Reflect on the content you intend to present. Is it data-heavy, rich in personal stories or focused on practical skills? Different presentation styles serve different content types. 

For data-driven content, an informative or instructional presentation might work best. For emotional stories, a motivational presentation could be a compelling choice.

4. Consider time constraints

Evaluate the time you have at your disposal. If your presentation needs to be concise due to time limitations, opt for a presentation style that allows you to convey your key points effectively within the available timeframe. A pitch presentation, for example, often requires delivering impactful information within a short span.

5. Leverage visuals

Visual aids are powerful tools in presentations. Consider whether your content would benefit from visual representation. If your PowerPoint presentations involve step-by-step instructions or demonstrations, a how-to presentation with clear visuals would be advantageous. Conversely, if your content is more conceptual, a motivational presentation could rely more on spoken words.

the method presentation

6. Align with the setting

Take the presentation environment into account. Are you presenting in a formal business setting, a casual workshop or a conference? Your setting can influence the level of formality and interactivity in your presentation. For instance, a demonstration presentation might be ideal for a hands-on workshop, while a persuasive presentation is great for conferences.

7. Gauge audience interaction

Determine the level of audience engagement you want. Interactive presentations work well for training sessions, workshops and small group settings, while informative or persuasive presentations might be more one-sided.

8. Flexibility

Stay open to adjusting your presentation style on the fly. Sometimes, unexpected factors might require a change of presentation style. Be prepared to adjust on the spot if audience engagement or reactions indicate that a different approach would be more effective.

Remember that there is no one-size-fits-all approach, and the best type of presentation may vary depending on the specific situation and your unique communication goals. By carefully considering these factors, you can choose the most effective presentation type to successfully engage and communicate with your audience.

To save time, use a presentation software or check out these presentation design and presentation background guides to create a presentation that stands out.    

the method presentation

What are some effective ways to begin and end a presentation?

Capture your audience’s attention from the start of your presentation by using a surprising statistic, a compelling story or a thought-provoking question related to your topic. 

To conclude your presentation , summarize your main points, reinforce your key message and leave a lasting impression with a powerful call to action or a memorable quote that resonates with your presentation’s theme.

How can I make my presentation more engaging and interactive?

To create an engaging and interactive presentation for your audience, incorporate visual elements such as images, graphs and videos to illustrate your points visually. Share relatable anecdotes or real-life examples to create a connection with your audience. 

You can also integrate interactive elements like live polls, open-ended questions or small group discussions to encourage participation and keep your audience actively engaged throughout your presentation.

Which types of presentations require special markings

Some presentation types require special markings such as how sales presentations require persuasive techniques like emphasizing benefits, addressing objections and using compelling visuals to showcase products or services. 

Demonstrations and how-to presentations on the other hand require clear markings for each step, ensuring the audience can follow along seamlessly. 

That aside, pitch presentations require highlighting unique selling points, market potential and the competitive edge of your idea, making it stand out to potential investors or partners.

Need some inspiration on how to make a presentation that will captivate an audience? Here are 120+ presentation ideas to help you get started. 

Creating a stunning and impactful presentation with Venngage is a breeze. Whether you’re crafting a business pitch, a training presentation or any other type of presentation, follow these five steps to create a professional presentation that stands out:

  • Sign up and log in to Venngage to access the editor.
  • Choose a presentation template that matches your topic or style.
  • Customize content, colors, fonts, and background to personalize your presentation.
  • Add images, icons, and charts to enhancevisual style and clarity.
  • Save, export, and share your presentation as PDF or PNG files, or use Venngage’s Presentation Mode for online showcasing.

In the realm of presentations, understanding the different types of presentation formats is like having a versatile set of tools that empower you to craft compelling narratives for every occasion.

Remember, the key to a successful presentation lies not only in the content you deliver but also in the way you connect with your audience. Whether you’re informing, persuading or entertaining, tailoring your approach to the specific type of presentation you’re delivering can make all the difference.

Presentations are a powerful tool, and with practice and dedication (and a little help from Venngage), you’ll find yourself becoming a presentation pro in no time. Now, let’s get started and customize your next presentation!

the method presentation

Princeton Correspondents on Undergraduate Research

How to Make a Successful Research Presentation

Turning a research paper into a visual presentation is difficult; there are pitfalls, and navigating the path to a brief, informative presentation takes time and practice. As a TA for  GEO/WRI 201: Methods in Data Analysis & Scientific Writing this past fall, I saw how this process works from an instructor’s standpoint. I’ve presented my own research before, but helping others present theirs taught me a bit more about the process. Here are some tips I learned that may help you with your next research presentation:

More is more

In general, your presentation will always benefit from more practice, more feedback, and more revision. By practicing in front of friends, you can get comfortable with presenting your work while receiving feedback. It is hard to know how to revise your presentation if you never practice. If you are presenting to a general audience, getting feedback from someone outside of your discipline is crucial. Terms and ideas that seem intuitive to you may be completely foreign to someone else, and your well-crafted presentation could fall flat.

Less is more

Limit the scope of your presentation, the number of slides, and the text on each slide. In my experience, text works well for organizing slides, orienting the audience to key terms, and annotating important figures–not for explaining complex ideas. Having fewer slides is usually better as well. In general, about one slide per minute of presentation is an appropriate budget. Too many slides is usually a sign that your topic is too broad.

the method presentation

Limit the scope of your presentation

Don’t present your paper. Presentations are usually around 10 min long. You will not have time to explain all of the research you did in a semester (or a year!) in such a short span of time. Instead, focus on the highlight(s). Identify a single compelling research question which your work addressed, and craft a succinct but complete narrative around it.

You will not have time to explain all of the research you did. Instead, focus on the highlights. Identify a single compelling research question which your work addressed, and craft a succinct but complete narrative around it.

Craft a compelling research narrative

After identifying the focused research question, walk your audience through your research as if it were a story. Presentations with strong narrative arcs are clear, captivating, and compelling.

  • Introduction (exposition — rising action)

Orient the audience and draw them in by demonstrating the relevance and importance of your research story with strong global motive. Provide them with the necessary vocabulary and background knowledge to understand the plot of your story. Introduce the key studies (characters) relevant in your story and build tension and conflict with scholarly and data motive. By the end of your introduction, your audience should clearly understand your research question and be dying to know how you resolve the tension built through motive.

the method presentation

  • Methods (rising action)

The methods section should transition smoothly and logically from the introduction. Beware of presenting your methods in a boring, arc-killing, ‘this is what I did.’ Focus on the details that set your story apart from the stories other people have already told. Keep the audience interested by clearly motivating your decisions based on your original research question or the tension built in your introduction.

  • Results (climax)

Less is usually more here. Only present results which are clearly related to the focused research question you are presenting. Make sure you explain the results clearly so that your audience understands what your research found. This is the peak of tension in your narrative arc, so don’t undercut it by quickly clicking through to your discussion.

  • Discussion (falling action)

By now your audience should be dying for a satisfying resolution. Here is where you contextualize your results and begin resolving the tension between past research. Be thorough. If you have too many conflicts left unresolved, or you don’t have enough time to present all of the resolutions, you probably need to further narrow the scope of your presentation.

  • Conclusion (denouement)

Return back to your initial research question and motive, resolving any final conflicts and tying up loose ends. Leave the audience with a clear resolution of your focus research question, and use unresolved tension to set up potential sequels (i.e. further research).

Use your medium to enhance the narrative

Visual presentations should be dominated by clear, intentional graphics. Subtle animation in key moments (usually during the results or discussion) can add drama to the narrative arc and make conflict resolutions more satisfying. You are narrating a story written in images, videos, cartoons, and graphs. While your paper is mostly text, with graphics to highlight crucial points, your slides should be the opposite. Adapting to the new medium may require you to create or acquire far more graphics than you included in your paper, but it is necessary to create an engaging presentation.

The most important thing you can do for your presentation is to practice and revise. Bother your friends, your roommates, TAs–anybody who will sit down and listen to your work. Beyond that, think about presentations you have found compelling and try to incorporate some of those elements into your own. Remember you want your work to be comprehensible; you aren’t creating experts in 10 minutes. Above all, try to stay passionate about what you did and why. You put the time in, so show your audience that it’s worth it.

For more insight into research presentations, check out these past PCUR posts written by Emma and Ellie .

— Alec Getraer, Natural Sciences Correspondent

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How to Deliver an Unforgettable Pitch by Finding Your Presentation Style

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Cirrus Insight. Man gives sales pitch on large computer screen.

You can't expect prospects to remember every word of your pitch.

Hell, you probably shouldn't assume they're going to listen to the entire presentation. For instance, according to research, our attention span typically wanes every 10 – 15 minutes .

You can however help them remember the most important parts (and even listen more attentively).

By using visual aids and clues highlighting the key messages of your pitch .

I've already showed you how to overcome this problem when delivering product demos .

And today I'm going to show you 5 presentation design styles that will help ensure the audience remembers your pitch .

Ready? Let's get cracking then…

What is the Takahashi Method?

Sometimes the best way to make an impact is by putting your message boldly right in front of the audience.

At least that's the premise of the first presentation style on my list, the Takahashi method, named after its creator, Masayoshi Takahashi .

When constructing his presentations, Takahashi uses only text set in a large type on a solid background, isolating the main message of his current state of speech.

According to Takahashi, his goal for using one or just a handful, yet ideally no more than three words, set in a very large type is to deliver a high-impact message in a very short period of time.

Takahashi believes that featuring bullet points or block of text on presentation slides forces the audience to read them instead of listening. Including only the key message however leaves them with nothing else to do but to listen to you instead (while the large type embeds the message in their memory).

You can see Takahashi delivering a presentation here (note: the video is in Japanese but it still gives a good impression of how his method works.)

One drawback of the Takahashi's method is that in order to communicate each important section of your pitch, you'd need to create a larger number of slides than when using a traditional, bullet point style.

Cirrus Insight. Man presents product to large audience.

What is the Lessig Method?

The Lessig Method is a presentation technique that synchronizes slides with the speaker's presentation. Specifically, this method uses images, quotes, and text to stimulate the audience and emphasize key points. The dynamic approach was coined by Lawrence Lessig, a law professor at Stanford University.

Do you remember Bob Dylan's video for the Subterranean Homesick Blues ? If not, here's a reminder.

The premise of this revolutionary at a time clip was to sync slides with words sang by Dylan.

Funnily enough, this is also the premise the Lessig Method.

Lessig method is dynamic in approach, stimulating the audience to focus on the key messages behind the presentation.

Here's how Lessig slides look like in action:

Cirrus Insight. Professor Lessig gives a presentation for TedTalk.

And here you can watch Lawrence Lessig's TED talk to see this presentation style in action:

Note: given the way TED talk is recorded, you can't experience those slides in full.

So here's another example of Lessig slides in action. This time, you can only see the slides and hear the presenter's voice, giving you a good sense of how these slides work in the context.

The Monta Method

The next style is based on … a famous TV show host in Japan, Mino Monta.

You see, when introducing a new topic in his daily program, Monta often holds a board filled with questions and answers. Yet he typically keeps replies covered by strips of paper (or colored bars if he uses a board on screen).

Then, when he's ready to give the answer, he peels off the strip revealing the answer.

According to Shinichiro Oba, one of the first speakers to apply this technique in business presentations, hiding parts of text blocks or graphics on a screen elicits curiosity in the audience.

In turn, involving the audience in the presentation by asking questions and letting them to guess the answer before revealing the correct (and typically shocking and unexpected one) helps to build an emotional connection and keep the listeners engaged.

Cirrus Insight. Woman presents to small audience.

The Kawasaki Method

When you're trying to get someone to agree with you, you need to present a pitch that's short, easy to absorb and simple to apprehend.

And there seems to be no better style to achieve it than the Guy Kawasaki's 10.20.30 rule.

The method is simple:

Display 10 slides in 20 minutes with text on each slide set in a 30pt font.

What's more, Kawasaki's slides typically consist of one key message spelled out, nothing else.

Here's his reasoning behind the method :

"Ten is the optimal number of slides in a PowerPoint presentation because a normal human being cannot comprehend more than ten concepts in a meeting.

Twenty Minutes . […]  In a perfect world, you give your pitch in twenty minutes, and you have forty minutes left for discussion.

Thirty-point font . The majority of the presentations that I see have text in a ten point font. As much text as possible is jammed into the slide, and then the presenter reads it. However, as soon as the audience figures out that you're reading the text, it reads ahead of you because it can read faster than you can speak. The result is that you and the audience are out of sync."

Here's a great video of Guy Kawasaki explaining his method.

The Godin Method

The final method on the list, professed by the best-selling author and entrepreneur, Seth Godin focuses on using images to support your pitch.

In his booklet, " Really Bad Powerpoint (and how to avoid it) " Godin explains:

"The purpose of PowerPoint is to communicate with your audience. Unfortunately, rather than communicating, PowerPoint is used to accomplish three things, none of which leads to a good presentation.

The first thing that most people use PowerPoint for is a teleprompter ! Think of all the presentations you've been to where the presenter actually reads the slides. Did your audience really have to come all this way to a meeting to listen to you read the slides? Why not just send them over?

The second task is to provide a written, cover-your-ass record of what was presented . By handing out the slides after the meeting (or worse, before), the presenter is avoiding the job of writing a formal report, and is making sure that she can point to the implicit approval she earned at the meeting.

The third task is to make it easier for your audience to remember everything you said . Sort of like reading your slides, but better. After all, if you read your slides, and then give the audience a verbatim transcript of what you read, what could be wrong with that?"

He then concludes:

"Make slides that reinforce your words, not repeat them".

Godin's design style focuses on creating an emotional, interesting and highly visual presentation in which the bulk of storytelling is delivered by visuals not words. He focuses on presenting slides that reinforce the message of the presentation and trigger an emotional reaction from the audience.

Here are a couple of Godin's slides from the "On Tribes" presentation that best illustrate his style:

Cirrus Insight. Slides from Godin's presentation.

( watch the entire presentation here )

And here's Godin's TEDtalk showing his use of images in action.

Which one should I adapt for my next pitch?

Good question!

And you know what:

The best way is to pick a style that matches your presentation personality.

Cirrus Insight. Presentation Personality compass.

If you want to be a person Jim Teteak calls a Fascinator and share information that reassures your audience that you are a valuable resource, use the Lessig's method.

As an Inspirer , someone who strives to build rapports and enjoys sharing their feelings with the audience, you could choose between Seth Godin or Masayoshi Takahashi styles.

If you naturally tend to fire up your audience's energy and have the Energizer personality, design your slides in a way Seth Godin or Guy Kawasaki do.

And finally, if you're a natural Performer , then the Monta method will work best for you.

So…What do you think?

Which of these 5 styles would work for your presentation personality? 

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The 8 Types of Presentation Styles: Which Category Do You Fall Into?

Meg Prater (she/her)

Updated: December 16, 2020

Published: September 24, 2018

Types of Presentations

  • Visual Style
  • Freeform Style
  • Instructor Style
  • Coach Style
  • Storytelling Style
  • Connector Style
  • Lessig Style
  • Takahashi Style

Everyone on the internet has an opinion on how to give the “perfect” presentation.

types-of-presentation-styles

One group champions visual aids, another thinks visual aids are a threat to society as we know it. One expert preaches the benefits of speaking loudly, while another believes the softer you speak the more your audience pays attention. And don’t even try to find coordinating opinions on whether you should start your presentation with a story, quote, statistic, or question.

But what if there wasn’t just one “right” way to give a presentation? What if there were several? Below, I’ve outlined eight types of presentation styles. They’re used by famous speakers like Steve Jobs and Al Gore -- and none of them are wrong.

Check out each one and decide which will be most effective for you.

→ Free Download: 10 PowerPoint Presentation Templates [Access Now]

Types of Presentation Styles

1. visual style.

What it is: If you’re a firm believer slides simply exist to complement your talking points, this style is for you. With this speaking style, you might need to work a little harder to get your audience engaged, but the dividends can be huge for strong public speakers, visionaries, and storytellers.

When to use it: This style is helpful when speaking to a large audience with broad interests. It’s also great for when you need to throw together slides quickly.

Visual style presenter: Steve Jobs

2. Freeform Style

What it is: This impromptu style of presenting doesn’t require slides. Instead, the speaker relies on strong stories to illustrate each point. This style works best for those who have a short presentation time and are extremely familiar with their talking points.

When to use it: Elevator pitches, networking events, and impromptu meetings are all scenarios in which to use a freeform style of speaking. You’ll appear less rehearsed and more conversational than if you were to pause in the middle of a happy hour to pull up your presentation on a tablet.

Freeform style presenter: Sir Ken Robinson

3. Instructor Style

What it is: This presentation style allows you to deliver complex messages using figures of speech, metaphors, and lots of content -- just like your teachers and professors of old. Your decks should be built in logical order to aid your presentation, and you should use high-impact visuals to support your ideas and keep the audience engaged.

When to use it: If you’re not a comfortable presenter or are unfamiliar with your subject matter (i.e., your product was recently updated and you’re not familiar with the finer points), try instructor-style presenting.

Instructor style presenter: Al Gore

4. Coach Style

What it is: Energetic and charismatic speakers gravitate towards this style of presenting. It allows them to connect and engage with their audience using role play and listener interaction.

When to use it: Use this presentation style when you’re speaking at a conference or presenting to an audience who needs to be put at ease. For example, this style would work well if you were speaking to a group of executives who need to be sold on the idea of what your company does rather than the details of how you do it.

Coach style presenter: Linda Edgecombe

5. Storytelling Style

What it is: In this style, the speaker relies on anecdotes and examples to connect with their audience. Stories bring your learning points to life, and the TED’s Commandments never let you down: Let your emotions out and tell your story in an honest way.

When to use it: Avoid this style if you’re in the discovery phase of the sales process. You want to keep the conversation about your prospect instead of circling every point or question back to you or a similar client. This style is great for conference speaking, networking events, and sales presentations where you have adequate time to tell your stories without taking minutes away from questions.

Storytelling style presenter: Jill Bolte Taylor

6. Connector Style

What it is: In this style, presenters connect with their audience by showing how they’re similar to their listeners. Connectors usually enjoy freeform Q&A and use gestures when they speak. They also highly encourage audience reaction and feedback to what they’re saying.

When to use it: Use this style of presenting early in the sales process as you’re learning about your prospect’s pain points, challenges, and goals. This type of speaking sets your listener at ease, elicits feedback on how you’re doing in real time, and is more of a dialogue than a one-sided presentation

Connector style presenter: Connie Dieken

7. Lessig Style

What it is: The Lessig Style was created by Lawrence Lessig , a professor of law and leadership at Harvard Law School. This presentation style requires the presenter to pass through each slide within 15 seconds. When text is used in a slide, it’s typically synchronized with the presenter’s spoken words.

When to use it: This method of presentation is great for large crowds -- and it allows the speaker to use a balance of text and image to convey their message. The rapid pace and rhythm of the slide progression keeps audiences focused, engaged, and less likely to snooze.

Lessig style presenter: Lawrence Lessig

8. Takahashi Style

What it is: This method features large, bold text on minimal slides. It was devised by Masayoshi Takahashi , who found himself creating slides without access to a presentation design tool or PowerPoint. The main word is the focal point of the slide, and phrases, used sparingly, are short and concise.

When to use it: If you find yourself in Takahashi’s shoes -- without presentation design software -- this method is for you. This style works well for short presentations that pack a memorable punch.

Takahashi style presenter: Masayoshi Takahashi

Slides from one of Takahashi’s presentations:

Whether you’re speaking on a conference stage or giving a sales presentation , you can find a method that works best for you and your audience. With the right style, you’ll capture attention, engage listeners, and effectively share your message. You can even ask an  AI presentation maker  tool to create presentations for you in your preferred style

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Chapter 6: Developing Presentations

39 Methods of Presentation Delivery

The importance of delivery.

photo of a young woman delivering a presentation

Delivery is what you are probably most concerned about when it comes to giving presentations. This chapter is designed to help you give the best delivery possible and eliminate some of the nervousness you might be feeling. To do that, you should first dismiss the myth that public speaking is just reading and talking at the same time. Speaking in public has more formality than talking. During a speech, you should present yourself professionally. This doesn’t necessarily mean you must wear a suit or “dress up”, but it does mean making yourself presentable by being well groomed and wearing clean, appropriate clothes. It also means being prepared to use language correctly and appropriately for the audience and the topic, to make eye contact with your audience, and to look like you know your topic very well.

While speaking has more formality than talking, it has less formality than reading. Speaking allows for flexibility, meaningful pauses, eye contact, small changes in word order, and vocal emphasis. Reading is a more or less exact replication of words on paper without the use of any nonverbal interpretation. Speaking, as you will realize if you think about excellent speakers you have seen and heard, provides a more animated message.

Methods of Presentation Delivery

There are four methods of delivery that can help you balance between too much and too little formality when giving a presentation.

Impromptu Speaking

Impromptu speaking is the presentation of a short message without advance preparation. You have probably done impromptu speaking many times in informal, conversational settings. Self-introductions in group settings are examples of impromptu speaking: “Hi, my name is Steve, and I’m an account manager.” Another example of impromptu presenting occurs when you answer a question such as, “What did you think of the report?” Your response has not been preplanned, and you are constructing your arguments and points as you speak. Even worse, you might find yourself going into a meeting and your boss says, “I want you to talk about the last stage of the project. . . “ and you had no warning.

The advantage of this kind of speaking is that it’s spontaneous and responsive in an animated group context. The disadvantage is that the speaker is given little or no time to contemplate the central theme of his or her message. As a result, the message may be disorganized and difficult for listeners to follow.

Here is a step-by-step guide that may be useful if you are called upon to give an impromptu presentation in public:

  • Take a moment to collect your thoughts and plan the main point you want to make.
  • Thank the person for inviting you to speak. Avoid making comments about being unprepared, called upon at the last moment, on the spot, or feeling uneasy.
  • Deliver your message, making your main point as briefly as you can while still covering it adequately and at a pace your listeners can follow.
  • If you can use a structure, using numbers if possible: “Two main reasons . . .” or “Three parts of our plan. . .” or “Two side effects of this drug. . .” Timeline structures are also effective, such as “past, present, and future or East Coast, Midwest, and West Coast”.
  • Thank the person again for the opportunity to speak.
  • Stop talking (it is easy to “ramble on” when you don’t have something prepared). If in front of an audience, don’t keep talking as you move back to your seat.

Impromptu presentations:  the presentation of a short message without advance preparation . Impromptu presentations are generally most successful when they are brief and focus on a single point.

For additional advice on impromptu speaking, watch the following 4 minute video from Toastmasters: Impromptu Speaking

Manuscript Presentations

Manuscript presentations  are the word-for-word iteration of a written message . In a manuscript presentation, the speaker maintains their attention on the printed page except when using visual aids. The advantage of reading from a manuscript is the exact repetition of original words. In some circumstances this can be extremely important. For example, reading a statement about your organization’s legal responsibilities to customers may require that the original words be exact.

A manuscript presentation may be appropriate at a more formal affair (like a report to shareholders), when your presentation must be said exactly as written in order to convey the proper emotion or decorum the situation deserves.

However, there are costs involved in manuscript presentations. First, it’s typically an uninteresting way to present. Unless the presenter has rehearsed the reading as a complete performance animated with vocal expression and gestures, the presentation tends to be dull. Keeping one’s eyes glued to the script prevents eye contact with the audience. For this kind of “straight” manuscript presentation to hold audience attention, the audience must be already interested in the message and presenter before the delivery begins.

It is worth noting that professional speakers, actors, news reporters, and politicians often read from an autocue device, commonly called a teleprompter, especially when appearing on television, where eye contact with the camera is crucial. With practice, a presenter can achieve a conversational tone and give the impression of speaking extemporaneously and maintaining eye contact while using an autocue device. However, success in this medium depends on two factors: (1) the presenter is already an accomplished public speaker who has learned to use a conversational tone while delivering a prepared script, and (2) the presentation is written in a style that sounds conversational and in spoken rather than written, edited English.

Extemporaneous Presentations

Extemporaneous presentations  are carefully planned and rehearsed presentations, delivered in a conversational manner using brief notes . By using notes rather than a full manuscript, the extemporaneous presenter can establish and maintain eye contact with the audience and assess how well they are understanding the presentation as it progresses. Without all the words on the page to read, you have little choice but to look up and make eye contact with your audience.

Watch the following 10 minute video of a champion speaker presenting his extemporaneous speech: 2017 International Extemporaneous Speaking National Champion — Connor Rothschild Speech

Presenting extemporaneously has some advantages. It promotes the likelihood that you, the speaker, will be perceived as knowledgeable and credible since you know the speech well  enough that you don’t need to read it. In addition, your audience is likely to pay better attention to the message because it is engaging both verbally and nonverbally. It also allows flexibility; you are working from the strong foundation of an outline, but if you need to delete, add, or rephrase something at the last minute or to adapt to your audience, you can do so.

The disadvantage of extemporaneous presentations is that it in some cases it does not allow for the verbal and the nonverbal preparation that are almost always required for a good speech.

Adequate preparation cannot be achieved the day before you’re scheduled to present, so be aware that if you want to present a credibly delivered speech, you will need to practice many times. Because extemporaneous presenting is the style used in the great majority of business presentation situations, most of the information in the subsequent sections of this chapter is targeted toward this kind of speaking.

Memorized Speaking

Memorized speakin g is the recitation of a written message that the speaker has committed to memory. Actors , of course, recite from memory whenever they perform from a script in a stage play, television program, or movie scene. When it comes to speeches, memorization can be useful when the message needs to be exact and the speaker doesn’t want to be confined by notes.

The advantage to memorization is that it enables the speaker to maintain eye contact with the audience throughout the speech. Being free of notes means that you can move freely around the stage and use your hands to make gestures. If your speech uses visual aids, this freedom is even more of an advantage. However, there are some real and potential costs.

First, unless you also plan and memorize every vocal cue (the subtle but meaningful variations in speech delivery, which can include the use of pitch, tone, volume, and pace), gesture, and facial expression, your presentation will be flat and uninteresting, and even the most fascinating topic will suffer. Second, if you lose your place and start trying to ad lib, the contrast in your style of delivery will alert your audience that something is wrong. More frighteningly, if you go completely blank during the presentation, it will be extremely difficult to find your place and keep going. Obviously, memorizing a typical seven-minute presentation takes a great deal of time and effort, and if you aren’t used to memorizing, it is very difficult to pull off. Realistically, you probably will not have the time necessary to give a completely memorized speech. However, if you practice adequately, your approach will still feel like you are being extemporaneous.

Communication for Business Professionals Copyright © 2018 by eCampusOntario is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Home Blog PowerPoint Tutorials How To Present a 5 Why’s Root Cause Analysis

How To Present a 5 Why’s Root Cause Analysis

5 Whys Analysis Presentation

The regular rut of life or the professional wheel, problems can leave you fumbled and dumbstruck at any bend of the road. Mostly unforeseen and uninvited, some problems can have you at your knees while others can bring you to the wits end in an instant. Irrespective of which realm of life you encounter a roadblock, problem-solving is a life-skill to master. It is often seen that people tend to only treat the problems while neglecting the root causes. This is a very common scenario at workplaces.

When it comes to problems that you face within the bounds of your work, there are several tools available today. These can help you solve the problem and circle out the root cause, so that you can prevent it from happening again in the future sometime.

What is Root Cause Analysis?

RCA or Root Cause Analysis is an intelligible and widely-used technique that helps people pinpoint reasons that caused the problem to occur. It makes use of a certain set of steps in association with tools and aims at identifying the origin of the problem. Basically, with root cause analysis you can figure out the ‘whats’ and ‘whys’ of any problem that you face.

Root cause analysis is based on the assumption that events and systems are interrelated in some or the other fashion. It runs on the model where an action is a given area fired off an action in some other area and it goes on like a chain of actions. RCA says that when you start tracing one action at a time, there will be a point where you will be able to point out how the problem started and what caused it to grow into a roadblock.

Now as we’re discussing about Root Cause Analysis, it is important for you to know the different methods or tools available to conduct an RCA analysis, especially if you are going to present this analysis to an audience as an outcome of the problem resolution. As our systems and problems are synchronously evolving so are these RCA tools.

Our focal point for this article will be the 5 Whys method of root cause analysis as it remains the most-effective and reliable one for a wide range of problems.

5 Whys as an Effective Root Cause Analysis Tool

As mentioned above, 5 Whys is one of the most common RCA tools. It is an organized and straightforward method to recognize the underlying cause of a given problem. The process involved delivers great value by driving you to discover the causative, solve the problem and ensure that it does not trouble you again in the future.

Once you get to the base of the problems, it helps you prevent the future instances where you would otherwise end up putting in a lot of time, effort and money.

Putting it out in simple words, the 5 Whys method simply involves asking “Why” until all the symptoms of a problem trace down its root cause. It is often used in combination with other methods like the Cause and Effect Diagram. However, it works equally well when used as a standalone RCA method. It is observed to be seen at its effective-best when the answers are provided by those who have a behind-the-scenes knowledge and experience of the process being examined.

Before tapping further into the subject, let’s walk you through the origin and history of this exemplary tool.

The Origin of 5 Whys

The origin of 5 Whys can be traced back to the soil of Japan. Sakichi Toyoda, the founder of Toyota Industries was the brain behind developing this technique. Developed in 1930, the company is believed to still use this tool for root cause analysis and problem-solving. The technique gained popularity during the 1979s and it is still used by Toyota and other companies and organizations today.

The Origin of Root Why Analysis - Sakichi Toyoda

The coining of this technique demonstrates a very unique fact about Toyota itself. And, that is its “go and see” philosophy. Their decision-making is based on the practicalities and not theoretical remarks or assumptions.

Benefits of 5 Whys

We’ve been speaking greatly about the efficiency of this tool but now let’s look at some real back-story on the benefits of using 5 Whys for problem-solving .

Helps Determine the Human Error

5 Why Analysis Diagram with a computer server image from the back

Speeds up the Problem-solving Process

Evident and obvious, this RCA tools speed up the problem-solving process to a great extent. When a problem is recognized accurately, it can be addressed in a proper and organized manner. This helps in solving problem in a relatively shorter duration while making sure that the usual workflow and pace are maintained within a team.

Determines Time Required to Fix a Problem 

Not only does 5 Whys acts as a time-saving tool, it also helps in determining the estimated time to fix a problem. When you reach the root cause in a relatively lesser time and identify the solutions, chances are bright that you can measure the required span to deal with the problem.

Minimizes the Chances of Future Problems

Once the root cause of a problem is pointed out, future instances of its occurrence is minimized to a great extent.

Overall, in a functional workspace, 5 Whys can be a simple yet sophisticated method of problem-solving and prevention.

Treading forward, let’s look into the process.

What Does the 5 Whys Process Looks Like?

The process is often subdivided into 4 steps.

Step 1: Come to an Agreement regarding the Problem

Until and unless you define the problem properly, solving it is going to be an uphill task. Spend some time ensuring that you’ve defined the problem really well. The detailed your definition of the problem will be, the easier will be for you to solve it.

Step 2: Shoot the “Whys”

Check one layer at a time and keep shooting a “Why” as soon as you come across a problem at every level.

Step 3: Determine if a Cause is the Actual Root Cause

Every time you come across a cause, stop there and take some time to analyze if that is the root cause or not.

Steps 2 & 3 will have a symbiotic relationship throughout. You may have to repeat these a couple of times before coming to a conclusion about the actual root cause.

Make sure you ask the Why question at least 5 times to get to the root cause.

Step 4: Fix the Cause and Eliminate the Symptom

Fixing the problem alone is not going to give you the real value. Pay attention to fixing the error and the cause so you a prevent any future occurrences of the problem.

Let’s look at an example for you to understand the process in a better light.

Practical 5 Whys Example in PowerPoint - Cold Tea Resolution

Example of 5-Whys technique presented using Multi-level PowerPoint template

Using PowerPoint Dashboards for Root Cause Analysis

Now that you have an insight into what 5 Whys tool is and how its process flows, it is important that you understand about its presentation.

How you present the analysis solves half of the problem because it makes the flow easy to understand.

5 Whys Template PowerPoint

Many professionals are recommending the use of PowerPoint dashboards for the 5 Whys template .

Here’s one dynamic 5 Whys PowerPoint template that you can use.

This one contains a set of three slides.

  • The first one is a framework diagram that can be used to present how each dimension was traversed. It also gives an overview of how the next question was chosen.
  • The next set of slides contains 5 Horizontal banners. In these, each question of the analysis along with the context of the cause can be presented.
  • Third and the last set of slides of this template is used for making the questions more descriptive. Here, the presenter can give a detailed account of the process.

With the help of such templates, an iterative process such as the 5 Whys Root Cause Analysis can be explained and demonstrated seamlessly.

The real value of the time that you spend undertaking such a Root Cause Analysis can only be redeemed when your presentation falls in the right spot.

Recommended article: 23 PowerPoint Presentation Tips

We have seen how the Five Whys technique can be used as a process to understand any problem. If the 5 Whys technique is not the type of RCA that you need, there are others that you can use. Nowadays, there are different Root Cause Analysis PowerPoint templates available. So demonstration is not something you need to fret about!

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Problem Solving, RCA, Root Cause Analysis, Toyota, Why Filed under PowerPoint Tutorials

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One Response to “How To Present a 5 Why’s Root Cause Analysis”

Very resourceful and useful to all industries including Oil&Gas , Transportation and Human Physical and Health related problems.

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The step-by-step approach for designing presentations of complex or controversial information in ways that drive people to action .

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Explore the Ten Steps to Presentation Impact

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Click the diagram to interact and learn more.

Float over the diagram to interact and learn more.

1. Audience

Who is your (most important) audience?

2. Objectives

Set specific objectives for what you want your audience to think and do differently after your presentation

3. Problem-Solution

Identify a problem your audience has that your presentation will contribute to solving

4. Evidence

List all the information that you think you may need to include in your presentation

5. Anecdotes

Identify brief anecdotes that highlight your most important points

6. Sequencing

Sequence your information so that it tells a compelling story

Identify the most effective charts to use in your presentation

Create slides that communicate your information concisely and effectively

9. Stakeholders

Identify any potential roadblocks to achieving your objectives, and make a plan to deal with each

10. Measurement

Decide how you will measure the success of your presentation

Weaving all the relevant evidence into a compelling, engaging story

  • Using the seven basic story plots to illustrate key points through interesting anecdotes
  • Applying the hidden structure underlying all stories to sequence your whole presentation into a captivating narrative

Crafting a sound argument

  • Using the Hierarchy of Audience Problems to identify the core strategy or business problem you are addressing
  • Selecting evidence that reinforces core persuasion tactics

Unleash the power of your data with visual storytelling: visually displaying your evidence with the most accessible and convincing layout

  • Fostering the transfer of insight through data visualization
  • Designing each page to reinforce its message visually
  • Distinguishing between good and bad detail

Designing your presentation to leverage powerful persuasion techniques

  • Understanding the personality types of the key influencers in your audience, and selecting communication approaches that work best for the combination of types
  • Identifying potential barrier stakeholders

Identifying specific objectives and measuring success against them

  • Expressing the presentation objective in terms of specific attitudinal and behavioral change goals using the From-To-Think-Do matrix
  • Measuring impact after the fact

If you make a presentation, and nothing changes, why did you waste your time? Why did you waste your audience's time? Are you ready to make an impact? Float over the various sectors and the 10 steps to learn how....

Are you harnessing the power of visual communication in your presentations?

Find practical inspiration to ensure your next presentation communicates effectively, with very few slides, and drives your audience to action.

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The Electronic Slide Chooser

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  Our Chart Chooser has been very popular over the years, and translated into over a dozen languages. We also developed…

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Is PowerPoint good or evil?

This is the question that spurred the development of the distinction between Ballroom and Conference Room style presentations.

Used with success by leading corporations

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Our founders worked for 25 years in professional theatre and film and our expertise brings a unique perspective on how to be more successful in what you do at work.

We know… if you understand how to control your behaviour, you can control how others judge your performance.

Matured over 15 years, The Method is a comprehensive solution that enhances personal performance in five key areas…

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Deliver inspiring messages, influence at all levels, personal & presentation impact, strong resilience & grit, recommended programmes.

Partnering with our clients we have evolved a range of learning programmes for different populations, levels and functions designed to meet the specific business challenges you face.

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How To Get Free Access To Microsoft PowerPoint

E very time you need to present an overview of a plan or a report to a whole room of people, chances are you turn to Microsoft PowerPoint. And who doesn't? It's popular for its wide array of features that make creating effective presentations a walk in the park. PowerPoint comes with a host of keyboard shortcuts for easy navigation, subtitles and video recordings for your audience's benefit, and a variety of transitions, animations, and designs for better engagement.

But with these nifty features comes a hefty price tag. At the moment, the personal plan — which includes other Office apps — is at $69.99 a year. This might be the most budget-friendly option, especially if you plan to use the other Microsoft Office apps, too. Unfortunately, you can't buy PowerPoint alone, but there are a few workarounds you can use to get access to PowerPoint at no cost to you at all.

Read more: The 20 Best Mac Apps That Will Improve Your Apple Experience

Method #1: Sign Up For A Free Microsoft Account On The Office Website

Microsoft offers a web-based version of PowerPoint completely free of charge to all users. Here's how you can access it:

  • Visit the Microsoft 365 page .
  • If you already have a free account with Microsoft, click Sign in. Otherwise, press "Sign up for the free version of Microsoft 365" to create a new account at no cost.
  • On the Office home page, select PowerPoint from the side panel on the left.
  • Click on "Blank presentation" to create your presentation from scratch, or pick your preferred free PowerPoint template from the options at the top (there's also a host of editable templates you can find on the Microsoft 365 Create site ).
  • Create your presentation as normal. Your edits will be saved automatically to your Microsoft OneDrive as long as you're connected to the internet.

It's important to keep in mind, though, that while you're free to use this web version of PowerPoint to create your slides and edit templates, there are certain features it doesn't have that you can find on the paid version. For instance, you can access only a handful of font styles and stock elements like images, videos, icons, and stickers. Designer is also available for use on up to three presentations per month only (it's unlimited for premium subscribers). When presenting, you won't find the Present Live and Always Use Subtitles options present in the paid plans. The biggest caveat of the free version is that it won't get any newly released features, unlike its premium counterparts.

Method #2: Install Microsoft 365 (Office) To Your Windows

Don't fancy working on your presentation in a browser? If you have a Windows computer with the Office 365 apps pre-installed or downloaded from a previous Office 365 trial, you can use the Microsoft 365 (Office) app instead. Unlike the individual Microsoft apps that you need to buy from the Microsoft Store, this one is free to download and use. Here's how to get free PowerPoint on the Microsoft 365 (Office) app:

  • Search for Microsoft 365 (Office) on the Microsoft Store app.
  • Install and open it.
  • Sign in with your Microsoft account. Alternatively, press "Create free account" if you don't have one yet.
  • Click on Create on the left side panel.
  • Select Presentation.
  • In the PowerPoint window that opens, log in using your account.
  • Press Accept on the "Free 5-day pass" section. This lets you use PowerPoint (and Word and Excel) for five days — free of charge and without having to input any payment information.
  • Create your presentation as usual. As you're using the desktop version, you can access the full features of PowerPoint, including the ability to present in Teams, export the presentation as a video file, translate the slides' content to a different language, and even work offline.

The only downside of this method is the time limit. Once the five days are up, you can no longer open the PowerPoint desktop app. However, all your files will still be accessible to you. If you saved them to OneDrive, you can continue editing them on the web app. If you saved them to your computer, you can upload them to OneDrive and edit them from there.

Method #3: Download The Microsoft PowerPoint App On Your Android Or iOS Device

If you're always on the move and need the flexibility of creating and editing presentations on your Android or iOS device, you'll be glad to know that PowerPoint is free and available for offline use on your mobile phones. But — of course, there's a but — you can only access the free version if your device is under 10.1 inches. Anything bigger than that requires a premium subscription. If your phone fits the bill, then follow these steps to get free PowerPoint on your device:

  • Install Microsoft PowerPoint from the App Store or Google Play Store .
  • Log in using your existing Microsoft email or enter a new email address to create one if you don't already have an account.
  • On the "Get Microsoft 365 Personal Plan" screen, press Skip For Now.
  • If you're offered a free trial, select Try later (or enjoy the free 30-day trial if you're interested).
  • To make a new presentation, tap the plus sign in the upper right corner.
  • Change the "Create in" option from OneDrive - Personal to a folder on your device. This allows you to save the presentation to your local storage and make offline edits.
  • Press "Set as default" to set your local folder as the default file storage location.
  • Choose your template from the selection or use a blank presentation.
  • Edit your presentation as needed.

Do note that PowerPoint mobile comes with some restrictions. There's no option to insert stock elements, change the slide size to a custom size, use the Designer feature, or display the presentation in Immersive Reader mode. However, you can use font styles considered premium on the web app.

Method #4: Use Your School Email Address

Office 365 Education is free for students and teachers, provided they have an email address from an eligible school. To check for your eligibility, here's what you need to do:

  • Go to the Office 365 Education page .
  • Type in your school email address in the empty text field.
  • Press "Get Started."
  • On the next screen, verify your eligibility. If you're eligible, you'll be asked to select whether you're a student or a teacher. If your school isn't recognized, however, you'll get a message telling you so.
  • For those who are eligible, proceed with creating your Office 365 Education account. Make sure your school email can receive external mail, as Microsoft will send you a verification code for your account.
  • Once you're done filling out the form, press "Start." This will open your Office 365 account page.

You can then start making your PowerPoint presentation using the web app. If your school's plan supports it, you can also install the Office 365 apps to your computer by clicking the "Install Office" button on your Office 365 account page and running the downloaded installation file. What sets the Office 365 Education account apart from the regular free account is that you have unlimited personal cloud storage and access to other Office apps like Word, Excel, and Outlook.

Read the original article on SlashGear .

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Apple uses a unique method to stream and present immersive video

Malcolm Owen's Avatar

A fisheye lens on an iPhone

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Headsets providing VR and AR experiences often offer immersive video to users as well. This can take the form of Spatial Video, providing a 3D effect, but also 360-degree video that favors surrounding the viewer with content.

Apple has also released immersive video clips , namely 180-degree 3D video at high resolutions, though it is relatively slow to grow its content library at present.

To produce those videos, cameras with fisheye lenses are often used to produce an extremely wide angle shot, with multiple videos combined to make a single video.

The Apple Vision Pro does, naturally, have the capability to view fisheye content. However, while it is used to stream Apple TV+ videos, the format is largely undocumented and is unused by third parties.

In research by Mike Swanson published on Sunday, Apple's immersive video projection for users takes a different approach from more conventional fisheye formatting.

Differing distortions

Translating an image from a 2D video into a hemispherical or spherical projection map that's viewable from the user at the center isn't easy, but it is something that has practically been solved thanks to distortion.

A typical 180-degree out-of-camera fisheye shot that encompasses everything within the frame will appear as a circle, with black sections in the corners and edges of the circle referencing areas with no visual data available.

By segmenting the video up in a specific way, it can be stretched to fit a 180-degree field of view of the user, both horizontally and vertically within a virtual sphere. This is the simplest way of accomplishing a projection, but it isn't data-efficient due to the corner sections being part of the encoded video, but not actually being used in the final image.

An alternative that eliminates the black sections exists, in the form of an 180-degree equirectangular projection. Created via editing, it warps the image to fill the entire rectangular frame.

When distorted for viewing, this means more pixels are used for the edges of the projection map, meaning more detail for users to actually see.

To create stereoscopic video for each, or a 360-degree video, each 180-degree field of view is often squished into half the available space, allowing both sides to be included within the same frame.

For this scenario, which makes it harder to preserve details in each 180-degree view, warping out the image to the corners to eliminate wasted pixels makes sense.

Reality distortion effects

Swanson had trouble initially determining what Apple changed in its fisheye projection treatment, but did pull up some details about what was performed from monitoring the network traffic of his Apple Vision Pro.

From monitoring alone, he discovered streams were approximatly 50Mbps, encoded in HDR10, at a resolution of 4,320 by 4,320 per eye, at 90fps. However, since immersive videos were DRM-protected, Swanson couldn't view the raw fisheye frames without breaking it.

He was then alerted to the Apple TV+ intro clip of the logo using the same fisheye encoding, but without DRM. This allowed further analysis of Apple's fisheye format.

For a start, rather than using a single video frame to handle two eyes or front and back 180-degree projections, Apple instead encodes stereo video using MV-HEVC. In effect, each 180-degree projection is stored in a separate video layer within the video file.

Examples of standard fisheye, equirectangular projection, and Apple's fisheye treatment [Mike Swanson]

More unusually, Apple encodes its fisheye content at a 45-degree rotation. The base of the "sphere" is located at the bottom left corner of the frame, with the top point at the opposite corner.

Swanson says this change makes sense, with one good reason being that the diagonal is the longest dimension of the frame and therefore can store more horizontal post-rotation pixels than an unrotated version.

To viewers, the advantage is that the horizon line will have the most pixels available. Since this is where most people will be looking while watching a video, preserving detail in this section is crucial to the viewing experience.

The areas with the fewest pixels to work with in a projection shifts from the middle of the top, bottom, and sides of a normal fisheye to the "corner" sections, which are feasibly less viewed.

Still some mysteries

Despite the additional information, Swanson hasn't cracked Apple's entire process, with some elements still eluding him.

One of these centers around a technique called Radial Stretching, where each degree of an image is stretched to the edge of a square frame, maximizing the usage of the entire frame for the image.

While Swanson has gotten close when processing a raw Apple fisheye frame, it's "not 100% correct." It is proposed that there are some additional logic elements at play along the diagonals to reduce the amount of radial stretching and distortion required, with Swanson's best guess being the use of simple beveled corners.

It's also offered that Apple could potentially be encoding to a specific geometry to add unnecessary complexity, making it harder for others to use the same format.

Swanson is still left with questions about why Apple uses this type of projection format. While Apple may find there are more benefits to doing so, they are still a mystery.

Encoding video for the Apple Vision Pro is just one of the challenges filmmakers face. In March, Canon executives explained that none of its cameras are capable of producing video at the resolution and refresh rate the headset requires.

If Apple is going to expand on how it treats video in the format, it may do so during WWDC 2024 in June .

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Field Methods Students' Presentations

Linguistics Field Methods Class

224 Church Street Se Minneapolis , MN 55455

Visiting with Uŋkaŋna Glenn Wasicuna: A linguistic investigation of Dakota

In Fall 2023 and Spring 2024, the Field Methods in Linguistics I-II classes had a series of conversations with Waŋbdi Wapaha - Glenn Wasicuna, Sioux Valley Dakota Nation, who shared his language and knowledge on many topics with us. Students in each semester worked on individual research projects on topics in Dakota linguistics. Beyond individual projects, an additional focus of the courses has been to conduct linguistic documentation in collaboration with Uŋkaŋna Glenn that will be useful to language efforts. In this colloquium presentation, students in the Spring 2024 Field Methods in Linguistics II course will discuss the language situation for Dakota and context for our class; goals; methods; and some specific outcomes of our linguistic research.

You can attend this event either in person in Ford 175, or remotely. In person attendance is recommended. To attend remotely:

  • Sign up for the Colloquium listserv : you will receive an email about every event, including virtual meeting information when the event is remote or hybrid
  • Request to receive information for this event only

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InfoQ Homepage News Fix Your SDLC Before Adopting Gen AI in Your Organisation: Bannon’s Call to Action at QCon London

Fix Your SDLC Before Adopting Gen AI in Your Organisation: Bannon’s Call to Action at QCon London

Apr 16, 2024 3 min read

Olimpiu Pop

Infoq article contest.

During her keynote at QCon London , Tracy Bannon , senior principal/software architect and researcher at MITRE , argued that AI will be able to enhance the software development lifecycle (SDLC), though currently it’s at the "code completion" rather than "code generation" phase. Throughout her presentation, she continuously stresses the importance of keeping humans in the loop and fixing your company’s SDLC before embracing AI.

Bannon started by comparing the adoption of generative AI in software development with the transition from physical maps to the (now) ubiquitous navigation software. The first phase of the transition was the web-based Google Maps navigation hints printed on paper, then dedicated GPS units, and finally the current state of navigation applications incorporated in each smartphone.

the method presentation

And even though there is a huge buzz all around us about the benefits and the power of generative AI (" You would expect AI to be present in supermarkets between biscuits and milk "), the technology is just a small part of the "ML Universe".

the method presentation

She emphasized that the work done by software architects and developers is complex, and often no "black or white" decisions can be taken. There are always tradeoffs to be considered, which points to AI only being capable of assisting in these decisions. For emphasis, she quoted industry leaders:

Grady Booch, IBM Fellow: The entire history of software engineering is one of rising levels of abstraction.
Paul Edwards, CTO @ AND Digital: Software engineers do complex work. It consists of problem-solving in a messy, non-linear environment where there is no right or wrong answer to a problem and where there are multiple trade-offs to be made

Further, she referred to areas where AI could be used in SDLC, quoting data from Stack Overflow’s 2023 developer survey with documentation, code augmentation, debugging, code completion and test augmentation being the areas where developers tried using generative AI.

the method presentation

She pointed at the "elephant in the corner" : now there is more code completion than code generation. And she recommended developers use one of the two: generate tests and write code, or vice-versa. But never the two, because:

The Human Needs to be Kept in The Loop, the Gen AI is like a 15-year-old with a lot of energy that sometimes makes you proud of their achievements and at points makes you ask yourself why would it do that?"

More than that, she underlined that generative AI contradicts some of the DevSecOps principles (traceability, audibility, reproducibility, explainability), stressing the issue of security. She mentioned that the code she generated with different tools broke the OWASP Web Security Principles but also that the code you have might leave the boundaries of your organisation.

the method presentation

Bannon recommended fixing the SDLC in your organisation before adopting AI. She hinted that a good starting point is implementing minimum viable continuous delivery while measuring the impact in your organisation pointing at SPACE and DORA metrics (a good metric to start is the number of deployments).

In the last part of her presentation, Bannon provided a call to action to the audience inviting them to:

  • Survey your organization to see if and how Al is being used
  • Enable research and discovery for genAl usage
  • Make cybersecurity your highest priority
  • Establish reasonable guardrails
  • Connect with your providers to ask about model quality and security questions
  • Ask your platform providers about their Al roadmap

She encouraged the audience to ask themselves the following questions:

  • How do you think the SDLC will change?
  • How is your organisation preparing?
  • What are you personally focusing on?
  • Share your organization's story, and the lessons learned
  • Explore and share new use cases and new tools

Bannon concluded her presentation by pointing out that it’s impossible to go back before we had AI ( "You can’t put the genie back in the bottle" ) and encouraged developers to keep cybersecurity as the number one concern while moving forward with generative AI. It is still valuable to keep the human in the loop.

About the Author

Rate this article, this content is in the artificial intelligence topic, related topics:.

  • Development
  • Architecture & Design
  • Culture & Methods
  • AI, ML & Data Engineering
  • Generative AI
  • QCon London 2024
  • Software Development Lifecycle
  • Artificial Intelligence
  • QCon Software Development Conference
  • Software Development

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Novel Schoolbook-Originated Polynomial Multiplication Accelerators for NTRUbased PQC

Description, presented at.

5th PQC Standardization Conference (2024) [in-person]

Event Details

Fifth PQC Standardization Conference

Related Topics

Security and Privacy: post-quantum cryptography

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