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How to create a business plan: examples & free template.

This is the ultimate guide to creating a comprehensive and effective plan to start a business . In today’s dynamic business landscape, having a well-crafted business plan is an important first step to securing funding, attracting partners, and navigating the challenges of entrepreneurship.

This guide has been designed to help you create a winning plan that stands out in the ever-evolving marketplace. U sing real-world examples and a free downloadable template, it will walk you through each step of the process.

Whether you’re a seasoned entrepreneur or launching your very first startup, the guide will give you the insights, tools, and confidence you need to create a solid foundation for your business.

Table of Contents

How to Write a Business Plan

Embarking on the journey of creating a successful business requires a solid foundation, and a well-crafted business plan is the cornerstone. Here is the process of writing a comprehensive business plan and the main parts of a winning business plan . From setting objectives to conducting market research, this guide will have everything you need.

Executive Summary

business plan

The Executive Summary serves as the gateway to your business plan, offering a snapshot of your venture’s core aspects. This section should captivate and inform, succinctly summarizing the essence of your plan.

It’s crucial to include a clear mission statement, a brief description of your primary products or services, an overview of your target market, and key financial projections or achievements.

Think of it as an elevator pitch in written form: it should be compelling enough to engage potential investors or stakeholders and provide them with a clear understanding of what your business is about, its goals, and why it’s a promising investment.

Example: EcoTech is a technology company specializing in eco-friendly and sustainable products designed to reduce energy consumption and minimize waste. Our mission is to create innovative solutions that contribute to a cleaner, greener environment.

Our target market includes environmentally conscious consumers and businesses seeking to reduce their carbon footprint. We project a 200% increase in revenue within the first three years of operation.

Overview and Business Objectives

business plan

In the Overview and Business Objectives section, outline your business’s core goals and the strategic approaches you plan to use to achieve them. This section should set forth clear, specific objectives that are attainable and time-bound, providing a roadmap for your business’s growth and success.

It’s important to detail how these objectives align with your company’s overall mission and vision. Discuss the milestones you aim to achieve and the timeframe you’ve set for these accomplishments.

This part of the plan demonstrates to investors and stakeholders your vision for growth and the practical steps you’ll take to get there.

Example: EcoTech’s primary objective is to become a market leader in sustainable technology products within the next five years. Our key objectives include:

  • Introducing three new products within the first two years of operation.
  • Achieving annual revenue growth of 30%.
  • Expanding our customer base to over 10,000 clients by the end of the third year.

Company Description

business plan

The Company Description section is your opportunity to delve into the details of your business. Provide a comprehensive overview that includes your company’s history, its mission statement, and its vision for the future.

Highlight your unique selling proposition (USP) – what makes your business stand out in the market. Explain the problems your company solves and how it benefits your customers.

Include information about the company’s founders, their expertise, and why they are suited to lead the business to success. This section should paint a vivid picture of your business, its values, and its place in the industry.

Example: EcoTech is committed to developing cutting-edge sustainable technology products that benefit both the environment and our customers. Our unique combination of innovative solutions and eco-friendly design sets us apart from the competition. We envision a future where technology and sustainability go hand in hand, leading to a greener planet.

Define Your Target Market

business plan

Defining Your Target Market is critical for tailoring your business strategy effectively. This section should describe your ideal customer base in detail, including demographic information (such as age, gender, income level, and location) and psychographic data (like interests, values, and lifestyle).

Elucidate on the specific needs or pain points of your target audience and how your product or service addresses these. This information will help you know your target market and develop targeted marketing strategies.

Example: Our target market comprises environmentally conscious consumers and businesses looking for innovative solutions to reduce their carbon footprint. Our ideal customers are those who prioritize sustainability and are willing to invest in eco-friendly products.

Market Analysis

business plan

The Market Analysis section requires thorough research and a keen understanding of the industry. It involves examining the current trends within your industry, understanding the needs and preferences of your customers, and analyzing the strengths and weaknesses of your competitors.

This analysis will enable you to spot market opportunities and anticipate potential challenges. Include data and statistics to back up your claims, and use graphs or charts to illustrate market trends.

This section should demonstrate that you have a deep understanding of the market in which you operate and that your business is well-positioned to capitalize on its opportunities.

Example: The market for eco-friendly technology products has experienced significant growth in recent years, with an estimated annual growth rate of 10%. As consumers become increasingly aware of environmental issues, the demand for sustainable solutions continues to rise.

Our research indicates a gap in the market for high-quality, innovative eco-friendly technology products that cater to both individual and business clients.

SWOT Analysis

business plan

A SWOT analysis in your business plan offers a comprehensive examination of your company’s internal and external factors. By assessing Strengths, you showcase what your business does best and where your capabilities lie.

Weaknesses involve an honest introspection of areas where your business may be lacking or could improve. Opportunities can be external factors that your business could capitalize on, such as market gaps or emerging trends.

Threats include external challenges your business may face, like competition or market changes. This analysis is crucial for strategic planning, as it helps in recognizing and leveraging your strengths, addressing weaknesses, seizing opportunities, and preparing for potential threats.

Including a SWOT analysis demonstrates to stakeholders that you have a balanced and realistic understanding of your business in its operational context.

  • Innovative and eco-friendly product offerings.
  • Strong commitment to sustainability and environmental responsibility.
  • Skilled and experienced team with expertise in technology and sustainability.

Weaknesses:

  • Limited brand recognition compared to established competitors.
  • Reliance on third-party manufacturers for product development.

Opportunities:

  • Growing consumer interest in sustainable products.
  • Partnerships with environmentally-focused organizations and influencers.
  • Expansion into international markets.
  • Intense competition from established technology companies.
  • Regulatory changes could impact the sustainable technology market.

Competitive Analysis

business plan

In this section, you’ll analyze your competitors in-depth, examining their products, services, market positioning, and pricing strategies. Understanding your competition allows you to identify gaps in the market and tailor your offerings to outperform them.

By conducting a thorough competitive analysis, you can gain insights into your competitors’ strengths and weaknesses, enabling you to develop strategies to differentiate your business and gain a competitive advantage in the marketplace.

Example: Key competitors include:

GreenTech: A well-known brand offering eco-friendly technology products, but with a narrower focus on energy-saving devices.

EarthSolutions: A direct competitor specializing in sustainable technology, but with a limited product range and higher prices.

By offering a diverse product portfolio, competitive pricing, and continuous innovation, we believe we can capture a significant share of the growing sustainable technology market.

Organization and Management Team

business plan

Provide an overview of your company’s organizational structure, including key roles and responsibilities. Introduce your management team, highlighting their expertise and experience to demonstrate that your team is capable of executing the business plan successfully.

Showcasing your team’s background, skills, and accomplishments instills confidence in investors and other stakeholders, proving that your business has the leadership and talent necessary to achieve its objectives and manage growth effectively.

Example: EcoTech’s organizational structure comprises the following key roles: CEO, CTO, CFO, Sales Director, Marketing Director, and R&D Manager. Our management team has extensive experience in technology, sustainability, and business development, ensuring that we are well-equipped to execute our business plan successfully.

Products and Services Offered

business plan

Describe the products or services your business offers, focusing on their unique features and benefits. Explain how your offerings solve customer pain points and why they will choose your products or services over the competition.

This section should emphasize the value you provide to customers, demonstrating that your business has a deep understanding of customer needs and is well-positioned to deliver innovative solutions that address those needs and set your company apart from competitors.

Example: EcoTech offers a range of eco-friendly technology products, including energy-efficient lighting solutions, solar chargers, and smart home devices that optimize energy usage. Our products are designed to help customers reduce energy consumption, minimize waste, and contribute to a cleaner environment.

Marketing and Sales Strategy

business plan

In this section, articulate your comprehensive strategy for reaching your target market and driving sales. Detail the specific marketing channels you plan to use, such as social media, email marketing, SEO, or traditional advertising.

Describe the nature of your advertising campaigns and promotional activities, explaining how they will capture the attention of your target audience and convey the value of your products or services. Outline your sales strategy, including your sales process, team structure, and sales targets.

Discuss how these marketing and sales efforts will work together to attract and retain customers, generate leads, and ultimately contribute to achieving your business’s revenue goals.

This section is critical to convey to investors and stakeholders that you have a well-thought-out approach to market your business effectively and drive sales growth.

Example: Our marketing strategy includes digital advertising, content marketing, social media promotion, and influencer partnerships. We will also attend trade shows and conferences to showcase our products and connect with potential clients. Our sales strategy involves both direct sales and partnerships with retail stores, as well as online sales through our website and e-commerce platforms.

Logistics and Operations Plan

business plan

The Logistics and Operations Plan is a critical component that outlines the inner workings of your business. It encompasses the management of your supply chain, detailing how you acquire raw materials and manage vendor relationships.

Inventory control is another crucial aspect, where you explain strategies for inventory management to ensure efficiency and reduce wastage. The section should also describe your production processes, emphasizing scalability and adaptability to meet changing market demands.

Quality control measures are essential to maintain product standards and customer satisfaction. This plan assures investors and stakeholders of your operational competency and readiness to meet business demands.

Highlighting your commitment to operational efficiency and customer satisfaction underlines your business’s capability to maintain smooth, effective operations even as it scales.

Example: EcoTech partners with reliable third-party manufacturers to produce our eco-friendly technology products. Our operations involve maintaining strong relationships with suppliers, ensuring quality control, and managing inventory.

We also prioritize efficient distribution through various channels, including online platforms and retail partners, to deliver products to our customers in a timely manner.

Financial Projections Plan

business plan

In the Financial Projections Plan, lay out a clear and realistic financial future for your business. This should include detailed projections for revenue, costs, and profitability over the next three to five years.

Ground these projections in solid assumptions based on your market analysis, industry benchmarks, and realistic growth scenarios. Break down revenue streams and include an analysis of the cost of goods sold, operating expenses, and potential investments.

This section should also discuss your break-even analysis, cash flow projections, and any assumptions about external funding requirements.

By presenting a thorough and data-backed financial forecast, you instill confidence in potential investors and lenders, showcasing your business’s potential for profitability and financial stability.

This forward-looking financial plan is crucial for demonstrating that you have a firm grasp of the financial nuances of your business and are prepared to manage its financial health effectively.

Example: Over the next three years, we expect to see significant growth in revenue, driven by new product launches and market expansion. Our financial projections include:

  • Year 1: $1.5 million in revenue, with a net profit of $200,000.
  • Year 2: $3 million in revenue, with a net profit of $500,000.
  • Year 3: $4.5 million in revenue, with a net profit of $1 million.

These projections are based on realistic market analysis, growth rates, and product pricing.

Income Statement

business plan

The income statement , also known as the profit and loss statement, provides a summary of your company’s revenues and expenses over a specified period. It helps you track your business’s financial performance and identify trends, ensuring you stay on track to achieve your financial goals.

Regularly reviewing and analyzing your income statement allows you to monitor the health of your business, evaluate the effectiveness of your strategies, and make data-driven decisions to optimize profitability and growth.

Example: The income statement for EcoTech’s first year of operation is as follows:

  • Revenue: $1,500,000
  • Cost of Goods Sold: $800,000
  • Gross Profit: $700,000
  • Operating Expenses: $450,000
  • Net Income: $250,000

This statement highlights our company’s profitability and overall financial health during the first year of operation.

Cash Flow Statement

business plan

A cash flow statement is a crucial part of a financial business plan that shows the inflows and outflows of cash within your business. It helps you monitor your company’s liquidity, ensuring you have enough cash on hand to cover operating expenses, pay debts, and invest in growth opportunities.

By including a cash flow statement in your business plan, you demonstrate your ability to manage your company’s finances effectively.

Example:  The cash flow statement for EcoTech’s first year of operation is as follows:

Operating Activities:

  • Depreciation: $10,000
  • Changes in Working Capital: -$50,000
  • Net Cash from Operating Activities: $210,000

Investing Activities:

  •  Capital Expenditures: -$100,000
  • Net Cash from Investing Activities: -$100,000

Financing Activities:

  • Proceeds from Loans: $150,000
  • Loan Repayments: -$50,000
  • Net Cash from Financing Activities: $100,000
  • Net Increase in Cash: $210,000

This statement demonstrates EcoTech’s ability to generate positive cash flow from operations, maintain sufficient liquidity, and invest in growth opportunities.

Tips on Writing a Business Plan

business plan

1. Be clear and concise: Keep your language simple and straightforward. Avoid jargon and overly technical terms. A clear and concise business plan is easier for investors and stakeholders to understand and demonstrates your ability to communicate effectively.

2. Conduct thorough research: Before writing your business plan, gather as much information as possible about your industry, competitors, and target market. Use reliable sources and industry reports to inform your analysis and make data-driven decisions.

3. Set realistic goals: Your business plan should outline achievable objectives that are specific, measurable, attainable, relevant, and time-bound (SMART). Setting realistic goals demonstrates your understanding of the market and increases the likelihood of success.

4. Focus on your unique selling proposition (USP): Clearly articulate what sets your business apart from the competition. Emphasize your USP throughout your business plan to showcase your company’s value and potential for success.

5. Be flexible and adaptable: A business plan is a living document that should evolve as your business grows and changes. Be prepared to update and revise your plan as you gather new information and learn from your experiences.

6. Use visuals to enhance understanding: Include charts, graphs, and other visuals to help convey complex data and ideas. Visuals can make your business plan more engaging and easier to digest, especially for those who prefer visual learning.

7. Seek feedback from trusted sources: Share your business plan with mentors, industry experts, or colleagues and ask for their feedback. Their insights can help you identify areas for improvement and strengthen your plan before presenting it to potential investors or partners.

FREE Business Plan Template

To help you get started on your business plan, we have created a template that includes all the essential components discussed in the “How to Write a Business Plan” section. This easy-to-use template will guide you through each step of the process, ensuring you don’t miss any critical details.

The template is divided into the following sections:

  • Mission statement
  • Business Overview
  • Key products or services
  • Target market
  • Financial highlights
  • Company goals
  • Strategies to achieve goals
  • Measurable, time-bound objectives
  • Company History
  • Mission and vision
  • Unique selling proposition
  • Demographics
  • Psychographics
  • Pain points
  • Industry trends
  • Customer needs
  • Competitor strengths and weaknesses
  • Opportunities
  • Competitor products and services
  • Market positioning
  • Pricing strategies
  • Organizational structure
  • Key roles and responsibilities
  • Management team backgrounds
  • Product or service features
  • Competitive advantages
  • Marketing channels
  • Advertising campaigns
  • Promotional activities
  • Sales strategies
  • Supply chain management
  • Inventory control
  • Production processes
  • Quality control measures
  • Projected revenue
  • Assumptions
  • Cash inflows
  • Cash outflows
  • Net cash flow

What is a Business Plan?

A business plan is a strategic document that outlines an organization’s goals, objectives, and the steps required to achieve them. It serves as a roadmap as you start a business , guiding the company’s direction and growth while identifying potential obstacles and opportunities.

Typically, a business plan covers areas such as market analysis, financial projections, marketing strategies, and organizational structure. It not only helps in securing funding from investors and lenders but also provides clarity and focus to the management team.

A well-crafted business plan is a very important part of your business startup checklist because it fosters informed decision-making and long-term success.

business plan

Why You Should Write a Business Plan

Understanding the importance of a business plan in today’s competitive environment is crucial for entrepreneurs and business owners. Here are five compelling reasons to write a business plan:

  • Attract Investors and Secure Funding : A well-written business plan demonstrates your venture’s potential and profitability, making it easier to attract investors and secure the necessary funding for growth and development. It provides a detailed overview of your business model, target market, financial projections, and growth strategies, instilling confidence in potential investors and lenders that your company is a worthy investment.
  • Clarify Business Objectives and Strategies : Crafting a business plan forces you to think critically about your goals and the strategies you’ll employ to achieve them, providing a clear roadmap for success. This process helps you refine your vision and prioritize the most critical objectives, ensuring that your efforts are focused on achieving the desired results.
  • Identify Potential Risks and Opportunities : Analyzing the market, competition, and industry trends within your business plan helps identify potential risks and uncover untapped opportunities for growth and expansion. This insight enables you to develop proactive strategies to mitigate risks and capitalize on opportunities, positioning your business for long-term success.
  • Improve Decision-Making : A business plan serves as a reference point so you can make informed decisions that align with your company’s overall objectives and long-term vision. By consistently referring to your plan and adjusting it as needed, you can ensure that your business remains on track and adapts to changes in the market, industry, or internal operations.
  • Foster Team Alignment and Communication : A shared business plan helps ensure that all team members are on the same page, promoting clear communication, collaboration, and a unified approach to achieving the company’s goals. By involving your team in the planning process and regularly reviewing the plan together, you can foster a sense of ownership, commitment, and accountability that drives success.

What are the Different Types of Business Plans?

In today’s fast-paced business world, having a well-structured roadmap is more important than ever. A traditional business plan provides a comprehensive overview of your company’s goals and strategies, helping you make informed decisions and achieve long-term success. There are various types of business plans, each designed to suit different needs and purposes. Let’s explore the main types:

  • Startup Business Plan: Tailored for new ventures, a startup business plan outlines the company’s mission, objectives, target market, competition, marketing strategies, and financial projections. It helps entrepreneurs clarify their vision, secure funding from investors, and create a roadmap for their business’s future. Additionally, this plan identifies potential challenges and opportunities, which are crucial for making informed decisions and adapting to changing market conditions.
  • Internal Business Plan: This type of plan is intended for internal use, focusing on strategies, milestones, deadlines, and resource allocation. It serves as a management tool for guiding the company’s growth, evaluating its progress, and ensuring that all departments are aligned with the overall vision. The internal business plan also helps identify areas of improvement, fosters collaboration among team members, and provides a reference point for measuring performance.
  • Strategic Business Plan: A strategic business plan outlines long-term goals and the steps to achieve them, providing a clear roadmap for the company’s direction. It typically includes a SWOT analysis, market research, and competitive analysis. This plan allows businesses to align their resources with their objectives, anticipate changes in the market, and develop contingency plans. By focusing on the big picture, a strategic business plan fosters long-term success and stability.
  • Feasibility Business Plan: This plan is designed to assess the viability of a business idea, examining factors such as market demand, competition, and financial projections. It is often used to decide whether or not to pursue a particular venture. By conducting a thorough feasibility analysis, entrepreneurs can avoid investing time and resources into an unviable business concept. This plan also helps refine the business idea, identify potential obstacles, and determine the necessary resources for success.
  • Growth Business Plan: Also known as an expansion plan, a growth business plan focuses on strategies for scaling up an existing business. It includes market analysis, new product or service offerings, and financial projections to support expansion plans. This type of plan is essential for businesses looking to enter new markets, increase their customer base, or launch new products or services. By outlining clear growth strategies, the plan helps ensure that expansion efforts are well-coordinated and sustainable.
  • Operational Business Plan: This type of plan outlines the company’s day-to-day operations, detailing the processes, procedures, and organizational structure. It is an essential tool for managing resources, streamlining workflows, and ensuring smooth operations. The operational business plan also helps identify inefficiencies, implement best practices, and establish a strong foundation for future growth. By providing a clear understanding of daily operations, this plan enables businesses to optimize their resources and enhance productivity.
  • Lean Business Plan: A lean business plan is a simplified, agile version of a traditional plan, focusing on key elements such as value proposition, customer segments, revenue streams, and cost structure. It is perfect for startups looking for a flexible, adaptable planning approach. The lean business plan allows for rapid iteration and continuous improvement, enabling businesses to pivot and adapt to changing market conditions. This streamlined approach is particularly beneficial for businesses in fast-paced or uncertain industries.
  • One-Page Business Plan: As the name suggests, a one-page business plan is a concise summary of your company’s key objectives, strategies, and milestones. It serves as a quick reference guide and is ideal for pitching to potential investors or partners. This plan helps keep teams focused on essential goals and priorities, fosters clear communication, and provides a snapshot of the company’s progress. While not as comprehensive as other plans, a one-page business plan is an effective tool for maintaining clarity and direction.
  • Nonprofit Business Plan: Specifically designed for nonprofit organizations, this plan outlines the mission, goals, target audience, fundraising strategies, and budget allocation. It helps secure grants and donations while ensuring the organization stays on track with its objectives. The nonprofit business plan also helps attract volunteers, board members, and community support. By demonstrating the organization’s impact and plans for the future, this plan is essential for maintaining transparency, accountability, and long-term sustainability within the nonprofit sector.
  • Franchise Business Plan: For entrepreneurs seeking to open a franchise, this type of plan focuses on the franchisor’s requirements, as well as the franchisee’s goals, strategies, and financial projections. It is crucial for securing a franchise agreement and ensuring the business’s success within the franchise system. This plan outlines the franchisee’s commitment to brand standards, marketing efforts, and operational procedures, while also addressing local market conditions and opportunities. By creating a solid franchise business plan, entrepreneurs can demonstrate their ability to effectively manage and grow their franchise, increasing the likelihood of a successful partnership with the franchisor.

Using Business Plan Software

business plan

Creating a comprehensive business plan can be intimidating, but business plan software can streamline the process and help you produce a professional document. These tools offer a number of benefits, including guided step-by-step instructions, financial projections, and industry-specific templates. Here are the top 5 business plan software options available to help you craft a great business plan.

1. LivePlan

LivePlan is a popular choice for its user-friendly interface and comprehensive features. It offers over 500 sample plans, financial forecasting tools, and the ability to track your progress against key performance indicators. With LivePlan, you can create visually appealing, professional business plans that will impress investors and stakeholders.

2. Upmetrics

Upmetrics provides a simple and intuitive platform for creating a well-structured business plan. It features customizable templates, financial forecasting tools, and collaboration capabilities, allowing you to work with team members and advisors. Upmetrics also offers a library of resources to guide you through the business planning process.

Bizplan is designed to simplify the business planning process with a drag-and-drop builder and modular sections. It offers financial forecasting tools, progress tracking, and a visually appealing interface. With Bizplan, you can create a business plan that is both easy to understand and visually engaging.

Enloop is a robust business plan software that automatically generates a tailored plan based on your inputs. It provides industry-specific templates, financial forecasting, and a unique performance score that updates as you make changes to your plan. Enloop also offers a free version, making it accessible for businesses on a budget.

5. Tarkenton GoSmallBiz

Developed by NFL Hall of Famer Fran Tarkenton, GoSmallBiz is tailored for small businesses and startups. It features a guided business plan builder, customizable templates, and financial projection tools. GoSmallBiz also offers additional resources, such as CRM tools and legal document templates, to support your business beyond the planning stage.

Business Plan FAQs

What is a good business plan.

A good business plan is a well-researched, clear, and concise document that outlines a company’s goals, strategies, target market, competitive advantages, and financial projections. It should be adaptable to change and provide a roadmap for achieving success.

What are the 3 main purposes of a business plan?

The three main purposes of a business plan are to guide the company’s strategy, attract investment, and evaluate performance against objectives. Here’s a closer look at each of these:

  • It outlines the company’s purpose and core values to ensure that all activities align with its mission and vision.
  • It provides an in-depth analysis of the market, including trends, customer needs, and competition, helping the company tailor its products and services to meet market demands.
  • It defines the company’s marketing and sales strategies, guiding how the company will attract and retain customers.
  • It describes the company’s organizational structure and management team, outlining roles and responsibilities to ensure effective operation and leadership.
  • It sets measurable, time-bound objectives, allowing the company to plan its activities effectively and make strategic decisions to achieve these goals.
  • It provides a comprehensive overview of the company and its business model, demonstrating its uniqueness and potential for success.
  • It presents the company’s financial projections, showing its potential for profitability and return on investment.
  • It demonstrates the company’s understanding of the market, including its target customers and competition, convincing investors that the company is capable of gaining a significant market share.
  • It showcases the management team’s expertise and experience, instilling confidence in investors that the team is capable of executing the business plan successfully.
  • It establishes clear, measurable objectives that serve as performance benchmarks.
  • It provides a basis for regular performance reviews, allowing the company to monitor its progress and identify areas for improvement.
  • It enables the company to assess the effectiveness of its strategies and make adjustments as needed to achieve its objectives.
  • It helps the company identify potential risks and challenges, enabling it to develop contingency plans and manage risks effectively.
  • It provides a mechanism for evaluating the company’s financial performance, including revenue, expenses, profitability, and cash flow.

Can I write a business plan by myself?

Yes, you can write a business plan by yourself, but it can be helpful to consult with mentors, colleagues, or industry experts to gather feedback and insights. There are also many creative business plan templates and business plan examples available online, including those above.

We also have examples for specific industries, including a using food truck business plan , salon business plan , farm business plan , daycare business plan , and restaurant business plan .

Is it possible to create a one-page business plan?

Yes, a one-page business plan is a condensed version that highlights the most essential elements, including the company’s mission, target market, unique selling proposition, and financial goals.

How long should a business plan be?

A typical business plan ranges from 20 to 50 pages, but the length may vary depending on the complexity and needs of the business.

What is a business plan outline?

A business plan outline is a structured framework that organizes the content of a business plan into sections, such as the executive summary, company description, market analysis, and financial projections.

What are the 5 most common business plan mistakes?

The five most common business plan mistakes include inadequate research, unrealistic financial projections, lack of focus on the unique selling proposition, poor organization and structure, and failure to update the plan as circumstances change.

What questions should be asked in a business plan?

A business plan should address questions such as: What problem does the business solve? Who is the specific target market ? What is the unique selling proposition? What are the company’s objectives? How will it achieve those objectives?

What’s the difference between a business plan and a strategic plan?

A business plan focuses on the overall vision, goals, and tactics of a company, while a strategic plan outlines the specific strategies, action steps, and performance measures necessary to achieve the company’s objectives.

How is business planning for a nonprofit different?

Nonprofit business planning focuses on the organization’s mission, social impact, and resource management, rather than profit generation. The financial section typically includes funding sources, expenses, and projected budgets for programs and operations.

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30+ Best Small Business Ideas for 2024 – Use Your Skills to Be Your Own Boss

Briana Morgaine

Briana Morgaine

22 min. read

Updated February 14, 2024

Maybe you’re ready for a career change.

Maybe you’re still unsure what career to pursue in the first place.

Maybe you want to start a business but don’t know what kind of business to start.

While looking at the booming industries year by year can be tempting, it’s also a good idea to look to your strengths. What is your skill set? What are you great at? This can be an excellent jumping-off point for coming up with the best business ideas. By focusing on where your skills are, and what type of thing you enjoy doing, you can come up with great small business ideas that truly play to your strengths.

These suggestions should give you somewhere to start.

  • What makes a good small business idea?

When it comes to ideating for a small business, there are certain characteristics that can make an idea more effective and profitable in the long run. Here are some key elements to consider when looking for a good business idea.

Minimal training required

First, the best business ideas are the ones that don’t require you to be a genius or an expert from the start. Ideally, you should be able to pick it up pretty quickly without needing to spend a ton of time learning new skills. If you already know how to do it because it’s a hobby or something you’re passionate about, even better!

Low start-up costs

Next up is cost. Let’s be real, most of us don’t have a ton of money lying around to start a business. That’s why a top-notch idea is one that won’t cost an arm and a leg to get off the ground. Maybe it’s a business you can run online, so you don’t have to worry about renting a shop. Or perhaps it’s a service where you don’t need a lot of expensive equipment. The less  it costs to start , the quicker you can get going.

Manageable by few people

When you’re just starting out, you probably won’t have a big team to help you. That’s okay! A solid business idea should be something you can handle on your own or with  just a few people . This way, you can keep things simple, save money, and stay in control.

Scalability

Now, just because you start small doesn’t mean you have to stay small. The best business ideas have plenty of room to grow. This means, as time goes by, your business could take on more customers, sell more products, or offer more services without everything falling apart. That’s the beauty of a  business that can scale !

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Meets a market need

Last, but certainly not least, a good business idea should  solve a real problem or fill a need . It could be something big or something small, but there should be people out there who need what you’re offering. The more people who need your product or service, the more potential customers you have!

A great business idea should be easy to learn, affordable to start, manageable with a small team, have the potential to grow, and meet a real need. Your idea might not hit all these points perfectly, but they’re a good starting point to figure out if your idea has what it takes to be a success. Now let’s get into some specific small business ideas that might be right for you.

  • Hands-on business ideas

Does your ideal career involve getting your hands dirty—or, at the very least, working with your hands, as opposed to sitting in an office?

There are, of course, a million possibilities here; however, I’ve researched a few to get you started.

1. Plumbing, electric, or “handyman” business

If you’re a fan of tinkering and solving a problem, starting a plumbing, electrician, or general handyperson-type business might be a good fit for you.

While it’s not as simple as, hey, go start plumbing, if you’re looking for a hands-on career, you might want to consider seeking out a vocational degree in one of these fields and building a business around it. I’ve also linked our free sample plans below, including one specific to starting a plumbing business.

For more information:

  • Your local community college is a great place to start when it comes to vocational training, as well as by searching local trade schools in your area
  • For further reading, check out this article:  How a Self-Employed Handyman Earns $3,000 a Week
  • If you’re ready to get started, check out our  construction and engineering sample business plans  or our  plumbing sample business plan
  • Look into your state’s requirements for certification for  plumbers ,  electricians , and  handy-persons or general contractors .

2. Construction business

Similarly, a construction business could be a great fit for someone who enjoys hands-on work.

If you’ve been doing this sort of work for someone else, it can be gratifying to start your own business and be the one calling the shots. If you’re still more of an amateur, you’ll probably need to complete either an apprenticeship or a trade program to get started; however, if you already have some of the skills or have worked in construction in the past (or simply have an interest in seeking the education), this might be a great fit.

  • Check your local community college and trade schools in your area for vocational training options
  • Read our article on starting a construction company:  How to Start a Construction Company
  • Check out our complete startup guide:  Construction Business Startup Guide
  • If you’re ready to dive in, check out our free  construction and engineering sample business plans

3. Mechanic business

Do you love working on cars? Would you like to do it for a living?

Maybe you’ve been working on cars in your garage for a few years. Don’t write off your interest as merely a hobby; it could make a great small business idea.

  • If you’re ready to get started, check out our  business plan for an auto repair service business , as well as our  auto repair shop business plan

4. Sewing and alterations business

If you enjoy sewing, you might like a business specializing in altering or repairing garments.

While you don’t need a specific degree or training, you’ll need a certain level of skill to get started with this one. However, if you’re already great at sewing, an alteration business could be a great fit. It’s a perfect home-based business opportunity, and you’ll have limited overhead—if you have a sewing machine and a good iron, you’re halfway there.

  • Check out your local community college for sewing classes; your local community center may offer classes as well
  • Read our article on  how to start a sewing business
  • Check out our complete  sewing business startup guide
  • Head over to the  Penny Hoarder for this guide on starting an alterations business
  • Check out our  clothing business sample plans
  • Numbers-focused business ideas

5. Accounting business

Do you enjoy bookkeeping, preparing taxes, and generally managing money? Consider starting an accounting business. The field of  Strategic Advising  is growing, and there is more demand than ever for accountants to provide services beyond just routine tax prep.

Unlike many suggestions on this list, becoming an accountant and opening your own firm will require the right education— generally, you’ll need a bachelor’s degree, and you’ll also likely need to be licensed as a CPA.

  • The LivePlan Strategic Advisors blog  contains great insight and resources for Strategic Advisors and is well worth reading if you’re interested in breaking into the field
  • Make sure to read  this article from Accounting Web  on pitfalls to avoid when starting your own accounting business, so you can make sure you don’t make any easily avoidable mistakes
  • If you have questions, the  Accounting Coach blog  is a great place to go for answers
  • Check out our  accounting business plans  if you’re ready to get started

6. Financial planning business

Like starting an accounting business, you’ll want to look into the  requirements for starting a financial planning business . However, if you have a background in finance, or would like to pursue schooling, starting a financial planning business might be the right small business idea for you.

  • If you’re interested in becoming a certified financial planner,  read this guide
  • Check out our  financial planning business plan
  • And, before you get started, make sure you’re ready to go it alone:  Going Solo—The True Costs of Starting Your Own Financial Planning Firm
  • Motivational business ideas

7. Personal training or gym business

If you’re into some aspect of fitness, opening a gym or starting a personal training business could be a great small business idea. From general fitness coaching to becoming an instructor (think Zumba or Pilates), to personal training, to opening your own gym, there are plenty of options in the fitness sphere, depending on where your interests lie. After all, the best business ideas for you will be the ones that play to your strengths.

Bear in mind that like many options on this list, you’ll need certification.  NASM ,  ACE , and  ACSM  are a few of the most common and well-respected certifications, but the path you choose will depend on your specific focus.

  • Check out our article on  how to start a gym or fitness center
  • We also have a  complete startup guide for starting a personal training, gym, or fitness business
  • If you’re ready to get started, check out our  gym and fitness center business plans
  • Check out this article from American Fitness Professionals and Associates:  17 Tips for a Successful Personal Trainer Business
  • If you’re interested specifically in becoming a fitness instructor, check out this series of articles:  Become a Fitness Instructor

8. Life coaching business

Did you successfully navigate a difficult situation against all odds, and come out stronger on the other side? Do you see the best in people, and want to help them reach their full potential? If so, you could consider building a small business around life coaching.

  • Check out this article: How to Write a Business Plan for a Life Coaching Business + Free One-Page Life Coaching Business Plan
  • This article  by Coach Pony is also worth a (fun) read
  • Download and read our  psychological health center business plan  for planning inspiration
  • Business ideas for strong writers

9. Freelance writing business

Sites like  Elance  and  Upwork  are great places to get started freelance writing, and you can easily build a small business around your skills as a freelance writer, or potentially expand to include other writers (or graphic designers, web designers, and so on) down the road.

Another great thing about starting a freelance writing small business? You can tailor it to your strengths. Whether you’re interested in copywriting, technical writing, or writing for trade publications, writers are always in demand.

  • Our article on  launching a writing business  will help you determine if it’s the right path for you
  • Check out this article:  How to Start a Freelance Writing Business
  • Our  free sample business plans  are a great source of inspiration if you’re ready to get started with the planning process

10. Editing and proofreading business

Similarly, editing and proofreading services are always needed and would make a great small business idea. You can begin by taking on freelance work and go from there (and surprise—you’re already a  sole proprietor! ).

  • Check out this article by professional proofreader Louise Harnby:  Setting Up a Proofreading Business: 10 Things You Need to Know and 10 More You Need to Do
  • If you’re ready to get started, check out our  free sample business plans

11. Resume writing and help business

If you have an eye for detail (read: don’t let mistakes go unnoticed!) your skills might be put to good use helping job-seekers perfect their resumes.

  • Check out this article on  starting a freelance resume-writing business
  • Consider taking the advice of the pros and learn how  professional resume writers think you should get started
  • Our  sample business plans  gallery is a good source of inspiration when you’re ready to write a business plan
  • Nature-focused business ideas

12. Garden center business

If you love gardening, but would rather share your expertise than physically help others with their personal gardens, starting a garden center might be the right small business idea for you. You can advise and educate other enthusiasts on what it takes to make their gardens beautiful.

  • Start by reading our  guide to starting a garden center
  • Check out our  garden nursery business plan

13. Landscaping business

If, on the other hand, you  do  love the idea of working hands-on, you might consider a landscaping or lawn care business. While you’ll certainly need the skill set to get started, some lawn care services are ultra-basic to start (think mowing) and you can learn and add on more services over time.

  • Check out this article from  The Garden Continuum on starting a landscaping business
  • Download and read our  landscaping sample business plans
  • Creative business ideas

14. Photography business

If you’ve got a great eye and are always the one who documents special moments, you might want to consider making a career out of your photography passion.

While the competition is pretty stiff, specializing in a specific area, such as pet photography, weddings, or portraits can help set you apart.

  • Read our article on  how to start a successful photography business
  • Check out our complete  photography business startup guide
  • If you’re ready for business plan inspiration, download and read our  photography studio business plan
  • Detail-oriented business ideas

15. Car-detailing business

Taking the idea of “detail-oriented” in the most literal sense, a car detailing business could be a small business idea that is not only lucrative, but that plays to your strengths.

  • Start by reading this article: Five Tips for Starting a Mobile Auto Detailing Business
  • If you’re ready to start planning, check out our  car wash business plan

16. House cleaning business

If you’re naturally tidy and enjoy keeping places clean, consider starting a house cleaning business. It’s fairly easy to start, requires no training or certification, and if you’re detail-oriented, it could really play to your strengths.

  • Start with our article on  how to start a cleaning business
  • Be sure to check out  this article from Page’s Cleaning  as well
  • Check out our  cleaning sample business plans
  • Beauty and spa business ideas

17. Massage therapy business

While it does take licensing to become a massage therapist, starting a massage therapy business can be a great career for someone who enjoys working with people, and making them feel relaxed and peaceful, or helping them manage pain or injury.

  • Most cities will have a massage therapy school where you can become an LMT—find one  here !
  • Our  massage business plans  will give you inspiration and show you how to get started on your business plan
  • If you’re interested in starting a day spa, check out our  beauty salon and day spa sample business plans

18. Beauty salon or spa

Like a massage therapist, you will need a license to be a hairstylist, esthetician, or nail technician. However, if the training sounds enjoyable, consider looking into starting a salon or spa business.

  • Find your local cosmetology school  to get started on the path to becoming a licensed hairstylist, esthetician, or nail technician
  • Second, read our article on  how to open a successful hair salon
  • Check out our  salon business startup guide
  • If you’re ready to get started, download and read our  hair and beauty salon business plan
  • Purposeful business ideas

19. Nonprofit business

There are endless ways that you can help others by starting a nonprofit business. What problem are you passionate about fixing? Starting a nonprofit business can be a rewarding life path, as it can enable you to both make money and make a difference.

  • First, read our step-by-step guide on  how to start a nonprofit
  • For more specifics on writing your business plan, check out:  How to Write a Nonprofit Business Plan
  • If you’re ready to plan your nonprofit, download and read our  free nonprofit sample business plans
  • Business ideas for teachers

20. Tutoring business

If you know multiple languages, excelled at a certain subject in school, or are good at explaining concepts in a way that is easy to understand, consider starting a tutoring business. You can specialize in a particular area, depending on your skill set, such as paper writing, languages, math, or test preparation—the list goes on.

  • Start with this article from Side Hustle Nation:  How to Start a Tutoring Business
  • Check out our  education and training sample business plans , specifically our  tutoring business plan

21. Start a business teaching your skill set

So, you love to teach—but the idea of rehashing high school chemistry doesn’t really do it for you? Consider  starting a business  based on teaching what you love.

Maybe you’re a skilled potter or a trained dancer? Love to practice yoga, and are interested in becoming an instructor? Whatever your skill, there are likely people who’d love a teacher.

  • To get started, try listing your skills on sites like  Craigslist  or  Thumbtack
  • If you’re especially interested in teaching online,  this article  is a good starting point
  • Check out our  education and training sample business plans  for inspiration, or if you’re ready to get started
  • Business ideas for strategic problem-solvers

22. Build an app

Do you have a solution to a common problem or pain point that you feel is experienced by many? Consider building an app— it’s easier than you’d think .

  • Start with our article on  how to write a mobile app business plan  and download our free downloadable business plan template
  • Find out how you can  learn programming and launch your app  in three months (no experience required)
  • Next,  read our interview with Jillian Darlington of Momco , who started an app-based business without a tech background
  • Check out our complete  SaaS and subscription business guide  for more on how to get started

23. Consulting firm business

Similar to teaching a class based on your skills, you may want to evaluate what you currently excel at, and see if it would make a good consulting business.

Consulting firms exist covering a huge variety of topics, from business, to IT, to public relations, and more. Live and breathe social media? Start a social media consulting business, helping businesses leverage their social presence. You get the idea.

  • Start with our article on  how to start a consulting business
  • Check out our  free consulting sample business plans
  • Organizational business ideas

24. Event planning business

If you get excited over a well-planned itinerary (hey, no judgment—I’m right there with you), you might want to look into starting an event planning business.

From weddings to parties to corporate events, if you can rise above the competition (which is admittedly very present), event planning is an ideal small business idea for the über-organized.

  • If you’re looking to start an event planning business from your home, check out  this article from the Event Manager Blog
  • Download and read our  personal event planning business plan  for inspiration and guidance when you’re ready to plan

25. Personal assistant business

Similarly, if you are great at keeping on task and getting things done efficiently and in an organized manner, starting a personal assistant business might be a good fit for you.

  • This article from The Guardian on  how to set up a home-based virtual assistant business  is a good place to start
  • Self Employed King covers  how to be a concierge—starting a personal concierge business
  • Our  administrative service business plan  will help you get started on the planning process
  • Business ideas with nontraditional working hours

26. Bar, brewery, or a nightclub business

If you’re the consummate night owl who enjoys interacting with people, starting a bar or a club might be a great fit for your personality.

No matter where you live, your area is likely full of bars, to begin with—so make sure you do your  market research . What is your community missing? What kind of place would  you  personally want to hang out in?

  • Start with our resource guide on  starting a bar or nightclub
  • Check out our  bar and nightclub sample business plans
  • If you’re interested in learning more about the industry, check out the  Nightlife Association

27. Cafe, bakery, or a coffee shop business

On the flip side, do you dream of a job that would leave your evenings free—and love a good cup of coffee and a pastry? Consider starting a coffee shop, a cafe, or a bakery. The food and beverage industry, in general, is a bit of a double-edged sword—perpetually popular, but hard to survive in—so make sure you’ve done your  market research  and  validated your business idea .

  • Read our article on  opening a successful coffee shop , as well as our  guide to opening a successful bakery
  • Our  Bakery Startup Guide  and  Cafe and Coffee Shop Startup Guide  have information on business planning and tips for growing your coffee shop or bakery
  • Check out our  free restaurant, cafe, and bakery sample business plans
  • The  American Society of Baking  and the  National Coffee Association  are also worth looking into

28. Restaurant business

There’s no doubt that the restaurant industry is a difficult one to be successful in. However, if you value a career that is exciting, holds non-standard hours, and lets you fill a need in your community, opening a restaurant might be right for you—just be prepared to work hard to stand out.

  • The  National Restaurant Association  is a good place to start your research
  • Consider these  39 things to ask yourself before starting a restaurant
  • Check out our article on  how to start a successful restaurant
  • Our sample business plan gallery has several  restaurant, cafe, and bakery sample business plans  to point you in the right direction when you’re ready to plan your business
  • Caretaking business ideas

29. Daycare center business

If you’re good with children, you’re in luck—childcare is always a needed service.

You also have plenty of options; you could go the full-time nanny route, establish a childcare service out of your home, or rent commercial space, depending on your goals.

  • Start with our article on  how to start a daycare business
  • Next, read these  tips for writing a successful business plan for a daycare center
  • Check out our  daycare sample business plans  when you’re ready to get started

30. Doggy daycare, boarding, or pet grooming business

Do you love animals? Was dog walking your preferred job when you were in high school? Parlay this into a career by starting a pet boarding service, a daytime doggy daycare, or a pet grooming service.

  • Read about dog walking and boarding business  Trots Dogs , whose founder grew a successful dog walking and doggy daycare business from her home
  • Next, head over to Rover Time for  An Honest Look at Being a Dog Walker
  • Check out our  dog and cat kennel business plan

31. Senior citizen assistance business

Do you have a passion for helping the elderly have a better quality of life? If so, you could start a small business focused on assisting senior citizens.

Whether that be running errands, taking members to social functions, or helping them around the house, there are plenty of options, and starting a business helping others can be deeply rewarding.

  • Start with our article on  starting a home healthcare business
  • Make sure you’re aware of the  critical risks you might encounter when starting an assisted living home
  • Download and read our  home health care services business plan , and check out our  daycare services and children’s products business plans
  • Trendy business ideas

32. Start a business in an emerging industry

If you like to be on the cutting edge, consider starting a business in a new, trending industry. It’s a potentially difficult route to take; there’s less precedent, after all, and the roads to success are somewhat unpaved, but in many ways that can be considered a pro.

Consider starting a business in one of these emerging industries:

  • How to Write an Airbnb Business Plan + Free Template
  • Free Amazon FBA Business Plan Template [2023 PDF + Sample Plan]
  • Free Etsy Business Plan Template [2023 PDF + Sample Plan]
  • Top 5 Fastest Growing Industries for 2023
  • How to start a small business

If you now have an idea for a business you’d like to start, it’s time to consider where to go next.

We recommend checking out  Bplans gallery of sample business plans , which can be a great source of inspiration. Speaking of business planning, you may need to  write a formal business plan — here’s our guide on how to write one .

If you’re just looking to validate your idea to start, consider creating a  One Page Plan — it’s faster and easier than a formal business plan and is a great place to start.

Clarify your ideas and understand how to start your business with LivePlan

Content Author: Briana Morgaine

Bri Morgaine is a seasoned content marketing leader with a decade of experience in copy editing, social media operations, and content strategy— having honed her skills at industry giants like Palo Alto Software and Andreessen Horowitz.

Grow 30% faster with the right business plan. Create your plan with LivePlan.

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48 Small Scale Business Ideas for Beginner Entrepreneurs

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Don't be fooled by their size, small businesses still have big potential. Here are nearly four dozen ideas to get you started on the path to success.

Annette Miller

  • Online Business

small business plans ideas

Our mission at DollarSprout is to help readers improve their financial lives, and we regularly partner with companies that share that same vision. If a purchase or signup is made through one of our Partners’ links, we may receive compensation for the referral. Learn more here .

Small businesses are the backbone of our economy.

According to the Small Business Administration, they make up 99.7% of U.S. employers and 97.7% of U.S. exporters [ 1 ] . In addition to supporting the economy, small business owners can work for themselves and create something unique and meaningful. Inc.com reports that 81% of small business owners feel happier and 60% report being healthier than when they worked for their previous employer.

So how can you leverage your potential into starting a small business ? By starting your entrepreneurial journey in a niche that has profit potential and revolves around something you enjoy.

What Is Considered a Small-Scale Business?

While definitions vary, a small-scale business is typically described as an enterprise with a small number of employees, a relatively low sales volume, and is usually privately owned with most of the profits going to the owner. These businesses also typically serve a small community and see low turnover in staff.

Though every business has some type of startup requirements, many can be started within a reasonably short time frame and without significant upfront fees or expenses.

The Small Business Administration has a chart that describes different classifications of small businesses so you can see if the one you’re starting qualifies.

Online Small-Scale Business Ideas

There are plenty of local and online options you can choose from if you’re interested in running your own small-scale business. Here are a few online ideas to consider.

1. Virtual assistant

Starting a virtual assistant business is quick and easy. In this small-scale business, you’ll help other business owners with a variety of administrative tasks ranging from data entry and booking travel to writing blog posts and scheduling content on social media.

If you’re interested in becoming a VA, you can take Gina Horkey’s VA Foundations course to fast-track your business. Gina started out as a virtual assistant and grew her business to over seven figures per year. In this course, you’ll learn how to set your prices, establish your services, and find your first clients.

2. Proofreader

If you have an eye for typos, then starting a proofreading business could be lucrative. As a proofreader, you’ll examine documents from writers, business owners, and other professionals for grammar, punctuation, and spelling errors.

Professional proofreader Caitlyn Pyle offers a free training course for future proofreaders to help you determine if it’s a good fit for you. You’ll learn what’s involved in proofreading, how it’s different from editing, what types of industries need proofreaders, and how you can earn $20 or more per hour.

3. Freelance writer

As a freelance writer , you’ll produce blog posts, research documents, white papers, and other types of written content. You can work for websites, magazines, online journals, newspapers, and other businesses. Consider starting this small-scale business if you enjoy writing and researching. 

4. Social media manager

Social media managers help companies create, schedule, and monitor their presence on social media networks like Twitter, Facebook, Instagram, and LinkedIn. You’ll be responsible for managing social media content calendars, responding to comments and questions, creating images, and other tasks.

Read our guide on how to become a social media manager for more information on what this business entails.

5. Facebook ads manager

Facebook ads are an important part of many business owners’ marketing strategy, and you can start a small-scale business managing ads for those companies .

You’ll create the ads, manage the Facebook advertising budget, and monitor their performance by analyzing the data provided in the Facebook Ads Manager dashboard. If you’re interested in this small-scale business idea, consider signing up for a program like Bobby Hoyt’s Facebook Side Hustle Course .

In nine separate modules, you’ll learn how to create effective ads, navigate the Facebook ads systems, establish campaigns, find your first clients, and price your services.

6. Blog writer

If you want to own your writing but still share your thoughts with the world, then creating a blog is a good choice for you. You’ll perform similar tasks as a freelance writer, but you’ll publish the articles on your own website.

You can make money with a blog through advertising, creating courses, or even writing eBooks .

7. Resume writer and editor

If you have experience working in human resources or have spent time reviewing resumes, then you can turn that into a business writing and editing resumes for job hunters. In this job, you’ll help your clients write clear and effective resumes that stand out to prospective employers. This may include proofreading and formatting their resumes as well.

8. SEO consultant

Search engine optimization means optimizing web content to be found by search engines like Google and Yahoo. The goal is to rank higher in search results to drive more readers to the site. As an SEO consultant, you’ll go through the company’s website content and make suggestions for how they can improve their search rankings and generate more organic traffic to their site.

It sounds complicated, but there are plenty of resources available that can teach you how to do this.

9. Email marketing specialist

If you start a small-scale business as an email marketing specialist, you’ll work with other businesses and companies to create email marketing campaigns. Tasks may include formatting newsletters, proofreading and editing for clarity and grammar, or creating graphics. You might also have to manage the email lists, analyze statistics, or write press releases.

10. Low-content eBook creator

Rather than writing a full-scale book, consider creating low-content ones instead. Coloring and activity books, planners, journals, and blank notebooks are all in-demand products that are quick and easy to produce. You can create your own low-content eBooks and sell them via Amazon, your own website, or even Etsy.

To create your low-content books, consider using a free web-based design program like Canva, which provides hundreds of images, layouts, and tutorials to help you design your first product. Even if you don’t have expert graphic design skills, you can still produce interesting and professional-quality books.

11. Trading card shop owner

This is one that is lost on me, but Ben — our co-founder — makes thousands of dollars each year selling Pokemon cards online. If you’ve got an interest in Magic, Pokemon, sports, or any other number of trading card games (TCG), you’ll be happy to know there are opportunities to make serious coin buying, holding, or selling your prized wax. 

Related : I Spent $100,000 Flipping Pokémon Cards During the Pandemic. Here’s What I Learned

In-Person Business Ideas

If you’re not interested in working online, you can start a more traditional small-scale business.

12. Pet walker or sitter

People working outside of their home or who have mobility issues often need someone to walk their dogs during the day. This provides an opportunity for you to start a business as a dog walker for people in your neighborhood or apartment building.

You can easily get started by letting your friends know you’re available or registering with Rover , which will connect you to clients looking for a reliable dog walker. With Rover, you’ll create a profile informing potential clients of your availability, rates, and the dog breeds you prefer to work with. You can also make money with Rover by boarding pets in your home.

13. Vrbo host

As long as it’s OK with your landlord or homeowner’s association, you can start a small-scale business renting out space in your home or apartment. When you become a Vrbo host , you’ll earn money from travelers looking for a place to stay.

Get an idea of what your property may be worth by answering a few short questions about its location, number of bedrooms, and availability, and see how much you can expect to earn each month in revenue. 

Related : 7 Ways to Make Money Renting Out Your Space

14. Babysitting

Many parents prefer to use a babysitter instead of a daycare to watch their children while they’re at work. Others like having a reliable babysitter so they can run errands, go to the gym, or have a child-free date night.

If you enjoy spending time with kids and have a flexible schedule, consider starting a babysitting business. You can register with a site like Care.com or advertise on social media to find your first clients.

15. Computer repair

Personal computers are a staple in most homes, so computer repair is a viable business. The repair issues can range from fixing hardware, performing software updates, installing anti-virus programs, or setting up someone’s new computer.

The services you perform are entirely up to you, and if you’re good with computers and have a flexible schedule, this might be a good small-scale business to consider. You can even offer phone support as an additional business service.

16. Insurance billing specialist

An insurance billing specialist is someone who works with medical providers and offices to process claims for healthcare insurance. If you’re organized, understand medical terminology, and are willing to learn the American Medical Association’s Current Procedural Terminology (CPT), this is a small-scale business you can start from home. You might also be able to work as a freelancer with medical facilities like hospitals or surgical centers.

17. Transcriber

If you have good listening and typing skills, you can start a business as a transcriber. As a transcriber, you’ll listen to audio files and translate them into text documents. The formatting, style, and content of the transcription documents will vary from client to client. You can learn more about what’s involved in working as a transcriber and places to find your first clients in this transcription jobs guide .

Before you get started, you might want to consider taking a few courses through Transcribe Anywhere . You can learn about legal transcription, general transcription, or take their free mini-course that teaches you the foundations of building a transcription business.

18. Housecleaning business

House cleaners go to other people’s homes to provide specific or general cleaning services. You can also offer commercial cleaning, construction site clean-up services, or move-out cleaning services to landlords.

This small-scale business has low start-up costs, but you’ll need to check with your city or state to verify if you need any licenses, background checks, or special insurance.

19. Vacation planner

Working as a vacation planner means that you’ll help clients book their next trip. You will assist in making hotel reservations, airline or train tickets, booking excursions or special experiences, and dining reservations. This is like being an old-school travel agent.

Since most of this is easy for people to do on their own, it’s helpful if you specialize in certain types of vacations like Disney World or cruises. Once you get a specialty, you’ll learn insider tips and tricks for getting the best deals, saving your clients time and money.

20. Mobile/in-home dog groomer

Instead of your clients bringing their dogs to the pet salon, you bring the salon to them. You can offer the same services, from baths to nail trimmings to haircuts and teeth brushing, but you do it in their homes. This is particularly helpful for elderly pets (or elderly owners), dogs with anxiety, or pet owners who can’t get to the salon during their business hours.

You will need some training and certifications for this job as well as tools like clippers and a grooming table.

Related: How to Make Money with Your Dog

Best Small-Scale Business Ideas for Creatives

If you’re crafty or creative, try turning your crafts into one of these small-scale businesses.

21. Etsy store owner

You can turn your crafting hobby into a small-scale business by selling homemade crafts or products on Etsy. An easy-to-use platform with low selling fees and a quick storefront setup, Etsy allows you to sell anything including knit goods, hand-painted glasses, and digital products. You can even link your Facebook account to your Etsy store. This makes it simple to advertise and sell your products to a larger audience.

22. Custom gift creator

Selling your crafts isn’t limited to Etsy. You can create custom gifts like quilts, T-shirts, board games, or picture frames and sell them at craft shows or through dropshipping sites like Shopify . The start-up costs for this small-scale business are low and mostly consist of the supplies you need to make the products.

23. Graphic designer

Graphic designers create visual images like logos, social media graphics, magazine or book covers, signs, brochures, infographics, and more.

If you have an eye for design, enjoy being creative, and have access to programs like Canva, Illustrator, or Photoshop, then owning a graphic design business is a good option. You can get started by selling your services on Fiverr or by reaching out to small business owners and offering your services.

24. Photographer

As a photographer, you can specialize in family or pet portraits, wedding photos, graduation or first birthday pictures, or headshots for resumes or business sites. You can set up a studio in your home and consider renting a commercial space as your business grows.

You’ll need professional lighting and camera equipment for this small-scale business. If you prefer not to have a set schedule, you can also make money by taking pictures and selling them on stock photography sites.

Related: How One Photographer’s Side Hustle Became a $330K a Year Business

25. Audiobook narrator

If you like to read books aloud, have a decent microphone and recording software, and a quiet space to work, you can start a business as an audiobook narrator for indie authors. You can improve your skills and reach more clients by taking acting classes, practicing public speaking, or learning different accents or voices.

26. Quilter

If you’re good with a sewing machine, you can use those skills to offer services to people who want old T-shirts turned into a quilt. You’ll need minimal materials to start as your customers will send you their shirts, but you will need a way to ship them. You can even expand your services by creating custom quilts for newborns, newlyweds, or for housewarming gifts.

27. Book designer

Many authors become overwhelmed at the thought of designing the cover art, layout, and other graphics for their books. If you have a knack for graphic design, you can use those skills to work as a book designer. You can even offer related marketing services like ad campaigns and social media graphics as additional revenue streams.

Ideas for Drivers

Delivering food or packages is an easy way for people who like to drive to start a small-scale business.

28. Food delivery driver

Delivering food is as simple as registering with a company like DoorDash . When you sign up as a “Dasher” you’ll be awarded a base pay for every delivery, and you can further boost your earnings through Tips, Peak Pay (busy hours), and Challenges (# of deliveries in X amount of time). And you don’t need a car to work for DoorDash; you can deliver by foot, scooter, or bike.

Similarly, Instacart is another option if you’d prefer to deliver groceries.

To work as a food delivery driver, you’ll need to have proper insurance and a valid driver’s license. While the start-up expenses are low, make sure you factor in fuel costs, car maintenance, and any other related expenses so you can deduct them for your taxes.

29. Event valet

Operating an event valet business means that you’ll be parking cars in small or tight spaces, driving unfamiliar vehicles, and keeping track of keys and which cars are parked where.

You’ll need to be organized, detail-oriented, and comfortable driving automatic and manual transmission vehicles. You’ll also need proper insurance and a valid driver’s license.

30. Bike messenger

Many urban businesses like law firms, architecture firms, and even restaurants use bike messengers to deliver documents and other products. This is a great small-scale business if you like riding your bike, know how to navigate your city’s traffic, and don’t mind working outdoors in unpredictable weather. Make sure your bike is in great condition and you have appropriate safety gear and clothing if you want to get started with this business.

31. Errand runner

If you don’t mind doing small, everyday tasks, you can start a business running errands for other people. Services you can offer include picking up prescriptions or dry cleaning, grocery shopping, going to the post office, or waiting in line to pay a bill or buy a product. Sometimes people might even pay you to sit in their house to wait for a repairman while they go to work.

You can create a profile on TaskRabbit to get started. If you find it’s an in-demand service for your area, consider working with clients directly.

Business Ideas for Health Enthusiasts

If you’re passionate about helping people get healthy, consider one of these small business ideas.

32. Fitness instructor

As a fitness instructor, you’ll put together exercise plans, choreograph routines, and stay current on the latest trends and advice to help your clients reach their fitness goals.

While you don’t need any formal education, you’ll need some training and certifications. Those will vary based on the type of training or instruction you’d like to provide. You can work on a freelance or contract basis with a gym, or you can create a home gym and have clients come to you.

33. One-on-one wellness coach

A wellness coach works one on one with clients to improve their emotional and physical wellbeing. This could range from losing weight to stopping smoking to learning healthier coping strategies for stressful situations.

What you work on will depend on each client’s goals and your strengths, specializations, and certifications. This is a good small-scale business option if you like motivating, helping, and empowering people.

34. Meal planner & prepper

An easy way for busy families and individuals to save money every month is by meal planning and prepping. However, a lot of people don’t have the time or knowledge to create a meal plan or prepare their own food.

You can start a business providing meals to busy families. You’ll take orders, cook the food, and deliver it to them each week. Make sure you check with your state for any licenses or certifications you need to sell food from your home. Another option is to sell meal plans, including recipes and a grocery list, and have your clients do the cooking.

Small-Scale Business Ideas for Coaches and Teachers

You don’t need to have a degree in education to coach or teach others.

35. Music teacher

If you can play an instrument or two, you can start a small-scale business teaching kids and adults. You can conduct lessons in your home, a music studio, or in your clients’ homes. If you want to scale your music teaching business, consider hosting virtual group classes or creating and selling an online course.

36. Sports skills coach

There’s a high demand for specialized coaching in sports. Cheerleading flyers work with flexibility coaches, baseball and softball pitchers need pitching coaches, and golfers work with coaches to improve their swing. If you’re well-versed in these sports or were a star athlete, you can start a business providing private lessons or clinics to athletes in your area.

37. Online tutor

Students need help in subjects ranging from math to history to physics. If you enjoy working with students and are an expert in a subject, starting a tutoring business could be a good option for you. You can offer your services in person, meeting with your clients in their home or public spaces. If it’s not possible for you to work as an in-person tutor, you can work with an online tutoring company .

38. Interview preparation coach

Interviews can be the most difficult part of the hiring process for many people. If you’ve had success throughout the interview process, or you’ve spent a significant amount of time interviewing people, you can take that experience and turn it into a business coaching people who are preparing for interviews.

Services can include teaching them how to clearly and succinctly answer questions, calm their nerves, and recover from a bad answer. You can offer this service in their homes or in a public space such as coffee shops, libraries, and community centers.

39. Lesson plan creator

Writing lesson plans is often time-consuming for teachers. If you have experience with writing lesson plans and you’ve been praised for how original or creative they are, consider writing and selling them for other teachers to purchase. You can sell your lesson plans via your own website or a third-party site like TeachersPayTeachers.

40. Translator/interpreter

If you’re fluent in another language and don’t want to teach, or want to find a way to supplement your teaching income, working as a translator or interpreter is a viable option. You can work in courts, schools, entertainment, or find work by connecting with authors.

You might also consider teaching English as a Second Language or working for a company like Education First.

Education First is great for teachers who speak languages like French or Spanish or want to work teaching English to non-native speakers. They offer opportunities for teachers to work as educational tour guides, foreign language instructors, or as camp counselors. You can work in person in the U.S. or abroad and there are remote options as well.

41. Genealogy researcher

Before sites like 23andMe made it possible to trace your genetic heritage, people used genealogy research to trace their family’s roots. Many still do. If you have good research skills, can meet deadlines, and have or know how to access the appropriate records, working as a genealogy researcher might be a good option for you.

For more information on working in this field, you can consult the National Genealogy Society. They offer courses, books, and free resources for those who are interested.

42. Online course creator

Even if you’re not a licensed teacher, you can still make money teaching students. Thanks to platforms like Outschool , you can connect with and create courses for students ages 3 through 18. On Outschool, teachers can create courses on everything from basic guitar chords to sushi making to how to calculate the square root of 16.

You can offer your classes live or as pre-recorded sessions students can watch on their own time and earn as much as $40 per student .

Small Business Ideas for Handymen

If you’re good at fixing things, you can earn income from one of these small business ideas.

43. Holiday light installer

This is a seasonal small-scale business idea, but it can be lucrative. If you have a good eye for creating light displays and don’t mind working outdoors, you can advertise services hanging outdoor holiday lights for homeowners or retail stores. This business has some of the lowest start-up costs since your customers will provide the lights. All you need is a ladder and some tools.

44. Appliance repair

If you’re good at fixing things, consider starting an appliance repair business. You’ll go into people’s homes to fix items like washers, refrigerators, dishwashers, or stoves. You might even offer ancillary services like vacuum or window-unit air conditioner repair. Whatever you choose, make sure you verify with your state what type of licenses, insurance, or certifications you might need.

45. Lawn care or snow removal

Shoveling snow and mowing lawns are tasks many people need to do but don’t have the time, desire, or equipment for. You can start a small-scale business offering these services to homeowners or businesses in your area. If you have the knowledge, you can also offer pool cleaning or landscaping as additional services for your customers.

46. Tailor/clothing alterations

Prom dresses, wedding gowns, pageant dresses, suits, and even jeans need alterations. If you’re good with a sewing machine or thread and needle, you can start a business tailoring clothes. Offer your services independently or contract with some local formal wear shops or dry cleaners to provide your alterations as a freelancer.

47. Home energy auditor

To lower expenses, many people look for ways to reduce their electricity bill . As a home energy auditor, you’ll go into homes to assess, room by room, how efficient they are. You’ll look to see how much energy a home uses, where they’re losing energy, and make suggestions for improvements to save the homeowners money and make their homes more comfortable.

You will need some equipment and training to work as a home energy auditor, so make sure you factor that in when choosing this business idea.

48. Residential window cleaner

Most homeowners can clean the inside of their windows but need help with the outside panes, especially on the higher levels. If you have a ladder and the proper cleaning and safety equipment, you can offer your services cleaning windows. You might even expand them to include gutter cleaning, power washing, and chandelier cleaning.

Make sure you check to see if you need any special type of insurance or license to operate this type of business.

Related: 20 Best Small Business Ideas for New Women Entrepreneurs

Tips for Starting Your Small Business

Follow these steps to get your small-scale business up and running:

  • Hone your idea. Before you start offering services, you need to determine what you’ll sell. You can do that by evaluating your skills. Make a list of what you can do, what you’re not willing to do, how much time you have to build and grow your business, and any upfront costs or certifications you need to start.
  • Define the goals for your business. Ask yourself why you want to start a small business and what you’re hoping to accomplish. Is it to work and make money from home ? Is it to quit your full-time job and spend more time with your family? You also might set goals for quarterly income, how many employees you’d like to hire, or the kinds of clients you’d like to have.
  • Establish your prices. This is where you determine how much you’ll charge your customers. You may choose to bill hourly for services delivered, like consulting or babysitting, or on a per-product basis, like selling artwork on Etsy. Research what other business owners are charging for similar products to help you set your price.
  • Set up your business finances . You’ll need a business bank account and invoicing system. You can start with a simple Excel spreadsheet and PayPal , but you might consider moving to a system like FreshBooks as your business grows.
  • Come up with a marketing plan. You’ll need a strategy to promote your business online and off. You can use a site like Moo to create professional business cards for in-person marketing. Online marketing strategies might include creating a website, setting up a Google Business page, or leveraging social media like Facebook, LinkedIn, and Twitter. They’re all easy and inexpensive ways to spread the word about your business.

Don’t forget about the legal stuff.

Depending on the type of business you start, you might need permits, licenses, certifications, or insurance to operate legally. Research the rules and regulations in your state or city before you start working with clients. Additionally, you should verify that you’re not using a trademarked name, and you’re properly registered as a business with your state.

You will also want to set your business up as a legal entity like a Sole Proprietor or an LLC. Although many small business owners choose not to do this, small-scale businesses commonly use legal structures for tax purposes, tracking expenses separately, and reducing personal liability. Consult with an accountant or attorney to determine which is best for your business.

Alternatively, you can use Legal Rocket or LegalZoom to research how to register an LLC or partnership in your state. They also offer services for filing the associated paperwork required to start a business.

Get Started with Your Small-Scale Business

Owning a small-scale business is a great way to earn extra income and work for yourself. They have relatively low start-up costs, are easy to market, and you can get started finding clients rather quickly.

If you go this route, pick an idea that fits your schedule, talents, and has significant earning potential. Having your own business should be something you enjoy and look forward to. If it feels like a burden, consider trying something different. There are plenty of options to choose from.

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creative small business ideas

Creative Small Business Ideas

Explore our curated list of creative small business ideas for 2024. Discover the perfect niche that aligns with your interests and embark on a rewarding journey of self-employment. Whether you seek job satisfaction, higher income potential, or freedom, starting your own business can be a fulfilling endeavor. Take the first step towards success by finding the right business idea and learn the essential steps to get started.

35 Creative Small Business Ideas

1. online tutoring, 2. print on demand, 3. publishing e-books, 4. tax preparation, 5. dry cleaners, 6. self-storage business, 7. social media management manager, 8. commercial shelving, 9. web design, 10. influence marketing, 11. portable charging devices, 12 startup incubator, 13. atm business, 14. solar panel business, 15. battery recycling, 16. fantasy sports services, 17. 3d printing services, 18. it security consulting, 19. online recruitment sites, 20. tire recycling business, 21. interior design consultant, 22. online dating consultant, 23. carpet cleaning, 24. food truck business, 25. personal training, 26. catering business, 27. home care service, 28. transcription service, 29. app development, 30. medical courier service, 31. start a blog, 32. teaching online courses, 33. online bookkeeping, 34. t-shirt printing, 35. pet care services, how to choose a business idea.

Consider any of these business areas if you are ready to run your own company.

Online tutoring allows students to receive one-to-one assistance and support from a tutor.

Tutors can specialize in a particular subject or grade level, and can work with students individually or in groups.

Always teach subjects that directly relate to your expertise, so you can share your skills and constructive knowledge with your students.

Zoom makes it easy to deliver lectures and interact with students, making online tutoring one of the easiest online businesses. 

The business can be run from home with a flexible schedule. You will need a computer, internet access, and a tutoring or teaching certification to start an online tutoring business.

To get clients, you’ll need to market and advertise your services online, through social media, and through word of mouth. This business can generate revenue through hourly or package tutoring sessions and can be scaled up by hiring more tutors.

8 Best Platforms for Online Tutoring

The Print-on-Demand business model involves printing and shipping products only after customers order them.

It allows businesses to avoid holding large inventories of products, as well as offer a wide variety of designs and products without committing to bulk production.

POD businesses typically use third-party printers or fulfillment companies to produce and ship their products. If you’re not a designer, you can hire one from Fiverr, Upwork, Dribbble, or 99Designs.

The POD system is popular for clothing, accessories, home decor, and specialty products due to its flexibility and customization.

Starting a POD business requires no large upfront inventory investment, making it a relatively low-cost model. It allows entrepreneurs to test different products without incurring high costs.

An ebook business involves creating, publishing and selling digital books, also known as ebooks.

Online ebook businesses include formats such as PDF, ePub, and Kindle. It’s a low-cost business that generates revenue through ebook sales.

There are many ways to sell ebooks online, including Amazon Kindle Direct Publishing, iBooks, and others.

If you have the knowledge or creativity, you can produce original books like cookbooks, picture books, comic books, poetry books, photo books, coffee table books, and novels. Having endless options makes it a great small business idea.

E-books have made significant progress in recent years, and the industry is expected to grow even more by 2024. According to Statista , revenue from e-books reached $1.3 billion in 2019 alone, with that number projected to reach $1.6 billion by 2024.

Tax preparation businesses help individuals and businesses prepare and file their taxes. It can be started with minimal costs and can be run from home or a physical office.

You will need knowledge of tax laws, regulations, and software to start this business. Making sure you know the tax laws and regulations will help you file your taxes correctly.

You can generate revenue through hourly or package-based services and scale up your business by hiring additional tax preparers.

Over the next five years, Tax Preparation Services has grown an average of 3.9% per year. Tax Preparation Services is expected to generate $14.4bn in revenue in 2024.

Dry cleaning involves cleaning clothes and fabrics with chemicals instead of water. A dry cleaning business typically provides services such as laundry, pressing, and stain removal for clothing, linens, and draperies. It’s possible to start a dry cleaning company that offers eco-friendly cleaning solutions or home/office delivery services.

You can also attract potential customers by creating a strong online presence through your website, social media, and online directories.

Due to its steady demand and low overhead costs, dry cleaning is a profitable business.

The self-storage business model involves renting storage units for a short or long period of time. Self-storage startups can focus on offering climate-controlled units, 24/7 access, and enhanced security. Protect your customers’ belongings with CCTV cameras, alarms, and key-code access systems.

Self-storage is a profitable business that addresses the growing need for more space for both personal and commercial purposes. Starting a business like this requires a small investment and can be run with low overhead costs.

Around 8 billion people inhabit the planet, and as of 2024, 4.9 billion use social media. Brands need help managing their social media accounts across YouTube, Instagram, Facebook Messenger, TikTok, and all other social networks available. 

The social media manager is responsible for creating and analyzing content for a brand’s social media accounts. You will be paid to write engaging content, respond to comments, run ads, and more. It is possible to charge by the hour or by the project.

Commercial shelving refers to manufacturing, supplying, and installing shelving and storage systems for commercial and industrial use.

Commercial Shelving businesses are a great way to get started in the retail world. Commercial Shelving businesses can be started with a relatively small investment, and they offer a wide range of potential profits.

Small businesses in this field can focus on providing customized shelving solutions for retail stores, warehouses, and other businesses. To succeed in this business, you need to provide high-quality products at competitive prices and provide excellent customer service.

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Having an online presence is becoming increasingly important, making web design a profitable business.

Web design is like creating a digital canvas where your clients’ ideas can be brought to life. Starting a web design business could be a great idea if you’re a creative person with a knack for design and technology.

It is crucial to stay on top of the latest web design software, technologies, and trends. Having an understanding of web development and SEO will help you create websites that are user-friendly, responsive, and search-engine-optimized for your clients.

Furthermore, you can increase revenue by providing additional services such as website maintenance, hosting, and e-commerce.

Influencer marketing involves partnering with individuals who have an expansive social media following to promote products or services.

You must identify potential influencers in your niche, build relationships with them, and connect them to brands looking to promote their products. Also, you’ll need to understand the latest trends and best practices in influencer marketing.

Also, you will need to know how to use the different social media platforms for influencer marketing. Matching influencers with brands and managing campaigns effectively will require strong communication and negotiation skills.

Although smartphones have revolutionized our lives, having your phone battery die while out is still a highly prevalent problem. This is what fuels the growth of the portable phone charging business.

The market for portable charging devices is anticipated to expand at a rate of 6.6% each year through 2022, according on data released by BCC Research. The popularity of cell phones with smaller battery capacities is contributing to the growth.

Another alternative for people without a lot of technical expertise to get involved in the industry is to start their own startup incubator. The role of an incubator is to assist businesses in developing and launching successfully. Management training, office space, and mentorship possibilities are all available.

To be sure, you’ll need some experience in business to set up an incubator. The expense of establishing your own incubator and attracting founders may be prohibitive. Many incubators begin modestly and develop over time as they assist numerous start-ups enter the market.

Have you ever considered starting your own ATM business? It’s a great way to earn extra income, and it doesn’t require a lot of start-up capital. Plus, there’s a growing demand for ATMs, as more and more people are using cashless payments. Here’s what you need to know to get started.

First, you’ll need to find a good location for your ATM. It should be in a high-traffic area, such as a busy street corner or a shopping mall. You’ll also need to make sure that there’s power and Internet access nearby. Once you’ve found the perfect spot, you can apply for an ATM license from your local government.

Have you ever thought about starting your own solar panel business? It’s a great way to be your own boss and make a difference in the fight against climate change. Solar panel installation is a rapidly growing industry, and there are plenty of opportunities for entrepreneurs who are willing to roll up their sleeves and get to work.

The first step is to develop a solar panel business idea. What will your business offer that others don’t? How will you stand out in the crowded solar market? Once you have a clear vision for your business, you can start working on the practicalities, such as registering your business, finding suppliers, and marketing your services. With hard work and dedication, you can turn your solar panel business idea into a reality.

Are you looking for a unique business idea? If so, starting a battery recycling business could be the perfect opportunity for you. The demand for recycled batteries is high, and there are a number of ways to collect and process them. However, starting a battery recycling business is not without its challenges.

You will need to obtain the proper permits and licenses, and you will need to have a secure location to store the batteries. In addition, you will need to have a reliable transportation system in place to pick up the batteries from collection sites and deliver them to your facility.

But if you are willing to put in the work, starting a battery recycling business can be a rewarding experience. With careful planning and execution, you can turn your recycling business into a success

Fantasy sports businesses are becoming increasingly popular. If you have a love for sports and are looking for a new business venture, starting a fantasy sports business may be the perfect option for you. There are a few things to keep in mind when starting a fantasy sports business.

First, you will need to choose a niche. Whether you want to focus on football, baseball, basketball, or another sport, it is important to decide which sport you will be base your business around. Once you have chosen your sport, you will need to research the best way to start and grow your business.

If you’re looking for a new business venture, 3d printing could be the perfect option. With the help of a 3d printer, you can create customized products and parts, making it a great way to stand out from the competition. And best of all, starting a 3d printing business is relatively easy and doesn’t require a large investment.

what’s more, the market for 3d printed products is only growing. As consumers become more aware of the technology and its capabilities, they are increasingly seeking out unique and one-of-a-kind items. This presents a great opportunity for entrepreneurs who are looking to start their own 3d printing business.

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Nowadays, cyber security is one of the hottest business ideas. And it’s no wonder why: cybercrime is on the rise, and businesses of all sizes are struggling to keep their data and systems safe. If you’re considering starting a cybersecurity business, there are a few things you need to know.

First, cyber security is a complex and ever-changing field, so you’ll need to be constantly learning and keeping up with the latest threats.

Second, you’ll need to have a strong understanding of technology, since that’s what you’ll be protecting businesses from. Finally, cybersecurity is a highly competitive field, so you’ll need to be able to stand out from the crowd.

job portals are websites that provide a centralised location for employers to advertise job vacancies and for jobseekers to search for available roles.

A job portal can be a valuable tool for businesses of all sizes, as it provides a cost-effective way to reach a large audience of potential candidates. For jobseekers, a job portal can be a convenient way to search for job openings in one place.

There are many factors to consider before starting a job portal website. Firstly, you will need to decide what kind of jobs your website will cater to.

This will determine the target audience for your website. You will also need to consider how you will generate revenue from your website. Job portals typically generate revenue through advertising and/or charged listings.

Turning used tires into a sustainable business opportunity is a smart way to be eco-friendly and make some extra money. Tire recycling businesses can be incredibly profitable, as there is a growing demand for recycled rubber products.

The first step in starting a tire recycling business is to gather used tires from cars, trucks, bicycles, and other vehicles. Once you have a stockpile of tires, you can then begin the process of breaking them down into their component parts.

The rubber can be used to create a variety of products, such as flooring, mats, and even jewelry. With some creativity and hard work, starting a tire recycling business can be a rewarding endeavor.

An Interior Design Consultant provides professional design services to clients looking to revamp their homes or commercial spaces. They help clients choose colors, materials, furniture, and accessories to create a cohesive and aesthetically pleasing design.

The interior design consultant can work as a freelancer, start their own business, or work for a design firm. They can charge clients an hourly rate, a flat fee, or a percentage of the total project cost.

The total revenue generated in a year by an interior design consultant can vary widely based on the number of clients, the size of projects, and the rate charged. On average, an interior designer can earn anywhere from $50k to $100k per year.

An Online Dating Consultant is a business that provides personalized advice and guidance to individuals looking to navigate the world of online dating. The consultant helps clients create attractive profiles, choose the right dating platforms, and craft compelling messages to increase their chances of finding a compatible match. The consultant can also provide coaching on communication and relationship building skills to help clients navigate the dating process with confidence.

Estimated Annual Revenue: $40k – $100k  depending on the number of clients, hourly rates, and services offered.

Carpet Cleaning is a service-based business that specializes in removing dirt, stains, and allergens from carpets and rugs in residential and commercial settings. The business uses professional-grade equipment and cleaning solutions to deep clean carpets, leaving them looking and smelling fresh. Carpet Cleaning can also offer additional services such as spot removal, pet odor treatment, and stain protection.

Carpet cleaning businesses can operate as a sole proprietorship, a partnership, or a corporation. They can offer services to residential and commercial customers, either as a one-time service or as a recurring service. They can charge customers by the room, by the square foot, or by the hour.

Estimated Annual Revenue: $100k – $300k  depending on the number of clients, hourly rates, and services offered.

A food truck business involves running a mobile kitchen that serves food and drinks at various locations, including festivals, street corners, and events. It offers customers a unique and convenient dining experience.

You can start a food truck business by obtaining a food service license, purchasing or leasing a food truck, and developing a menu of food and drinks. Make use of social media, local events, and word-of-mouth marketing to promote your business as well as determine the best locations to serve food.

The IBIS World report estimates that 36,324 food trucks will be operating in the US in 2024.

Personal training involves providing one-on-one exercise and fitness instruction to individuals. This service helps clients achieve their fitness goals and improve their overall health and wellness.

Personal training can be offered at gyms, fitness studios, or as a freelance service

You may be interested in offering your services to large fitness organizations or you may be interested in working as a freelance trainer in the fitness industry.

  • Freelance personal Trainer Upwork  
  • Ace Fitness

Catering businesses specialize in providing food and beverages for weddings, corporate events, and parties. This includes planning the menu, preparing and serving the food, and cleaning up afterwards.

You will need a food service license, a commercial kitchen, and a menu of food and drinks to start a catering business. Conduct market research to determine whether catering services are in demand in your area. Reach potential customers with social media, local events, and word of mouth.

Home care service provides in-home support and assistance to individuals who are elderly, disabled, or recovering from an illness or injury. Services may include companionship, personal care, meal preparation, transportation, and light housekeeping.

You can start your own home care business, or work as part of a larger healthcare organization.

For those who wish to work in a larger healthcare organization. Start earning today by clicking on some of the organizations below.

  • Reunion Rehabilitation
  • Health Careers 

According to talent there is an average wage of $33,161 per year for home health aides in the USA, or $15.94 per hour for caregivers. Most experienced workers earn up to $79,768 per year, while entry level positions start at $28,275 per year.

Transcription service involves converting audio or video recordings into written text. It is used in various industries such as legal, medical, media, and research for documentation and archiving purposes.

Transcription services can operate as a standalone business, work as a freelancer, or offer transcription services as part of a larger company. They can charge clients an hourly rate, a flat fee, or per audio minute.

If you plan to start a transcription business, you should get training in transcription, invest in a computer and transcription software, and build a client base. Make use of freelance websites, local newspapers, and social media to reach potential clients.

App development involves designing, building, and maintaining software applications for mobile devices, desktop computers, and the web. It includes creating user interfaces, writing code, testing, and launching the app in app stores.

App development businesses can operate as a software development company, work as a freelancer, or offer app development services as part of a larger technology company.

Simply click on the below links if you are interested in working as a freelancer.

A Medical Courier Service provides transportation for medical specimens, supplies, and equipment between healthcare facilities, laboratories, and patients. The service may include the use of specially equipped vehicles, temperature-controlled containers, and GPS tracking to ensure secure and timely delivery. Medical courier services may also offer additional services such as pick-up and delivery of medical records and supplies, and waste disposal.

The total revenue per year will depend on the number of deliveries made, the fees charged, and the scale of the business. It can range from a few thousand dollars to millions of dollars, depending on the size of the market served and the level of demand for the services offered.

You can start a blog that covers a specific niche or topic and provides valuable information, insights, and entertainment to its readers. To monetize a blog, one can use advertising networks, sell products or services, or offer premium content to subscribers. The blog can be run by an individual or a team and can cover a wide range of subjects, including lifestyle, technology, travel, food, and more.

The blog can generate revenue through advertising, sponsored content, affiliate marketing, and the sale of digital products such as e-books, courses, and webinars.

According to RYROB a new blogger can  $30k – $50k in the first year of blogging.

An online platform such as skillshare , freelancer , upwork etc that offers a variety of courses taught by experienced instructors, covering a wide range of subjects.This can include live virtual classes, pre-recorded videos, and interactive materials. Online courses can cover a wide range of subjects and skill levels, from basic skills training to advanced professional development The courses can be taken by students from anywhere in the world, at their own pace, and on their own schedule.

The business can generate revenue through course fees, advertising, and partnerships with educational institutions. The platform can also offer premium features such as personalized support and certification for a fee.

The total revenue per year will depend on the number of courses offered, the number of students enrolled, and the fees charged. It can range from a few thousand dollars to millions, depending on the scale of the business.

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Online Bookkeeping is a service that provides small businesses and individuals with virtual bookkeeping and accounting support. The service includes tracking financial transactions, reconciling bank and credit card statements, preparing financial statements, and providing ongoing financial analysis and reporting. The use of cloud-based software and virtual communication tools allows the bookkeeping to be done remotely, making it convenient and accessible for clients.

Estimated Annual Revenue: $50k – $150k  depending on the number of clients, hourly rates, and services offered.

This business specializes in customizing t-shirts with designs, logos, and images for individuals and organizations. High-quality printing techniques, such as screen printing, heat transfer, or digital printing, are used to produce durable and long-lasting designs. A range of t-shirt styles, colors, and sizes are available to accommodate different tastes and needs.

Estimated Annual Revenue: $50k – $200k  depending on the number of clients, printing costs, and services offered.

Pet Care Services is a business that provides professional care and attention to pets when their owners are unavailable. The services offered may include dog walking, pet sitting, feeding, and providing companionship. The business may also offer overnight stays, training, and grooming services. Pet Care Services can provide peace of mind to pet owners who are away from home, knowing that their pets are being well-cared for.

According to Common thread there is a growing market for pet care at the global level, rising from $245 billion in 2021 to $261 billion by 2022.

First, make sure there’s a real need for the business or idea you want to start.

Approximately 40% of small businesses fail because there is no market need for their product or service, so don’t become one of those businesses.

Make sure there is a need for the business you wish to start.

The other task you should keep in mind during the early stages of your startup is the writing of a business plan . You’ll need a business plan to get funding and stay on track, so the earlier you write it, the better.

Related article: How to come up with a Great Business Idea 

Bottom Line

The opportunities for business owners continue to grow in all sectors of the economy. Wise Business Plans remains committed to servicing the professionals that author these ventures, developing winning business plans that aid them in the achievement of their long-term business goals.

When the time comes to realize success in any sector or industry, turn to the professionals at Wise Business Plans for all of your strategy development needs.

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Discover a wide range of creative small business ideas such as handmade crafts, personalized gifts, event planning, graphic design, content creation, and more. Let your imagination soar!

Start by considering your passions, skills, and expertise. Look for opportunities that align with your interests and have a market demand. Research trends, conduct market analysis, and evaluate the feasibility of each idea before making a decision.

Absolutely! Many creative small businesses can be started with minimal investment. Explore low-cost options like starting an online store, utilizing social media platforms for marketing, and leveraging your existing skills and resources to keep costs down.

Absolutely! Many successful entrepreneurs started with small creative businesses that eventually grew into full-time ventures. With dedication, strategic planning, and a strong work ethic, you can scale your creative business and turn it into a sustainable source of income.

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41 Online Business Ideas You Can Start in 2023

Rosalie Murphy

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

Setting up an online business can help you become an entrepreneur without significant startup costs. The first step: figuring out the best online business idea for you.

What do you have expertise in? What do you love to do? Do you know someone who needs a type of support you could provide? Answering questions like these can offer inspiration as you prepare to start a business .

Here are 41 online business ideas to help you brainstorm. From side hustles to full-time enterprise, e-commerce businesses to services for remote clients, you may be able to run these from home on your own schedule.

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Shopify Ecommerce

Basic Plan. Shopify & Advanced Plans Available.  

The 41 best online business ideas

If you're not totally set on going all-in on your online business, many of these ideas can be started part time. As you build your side hustle, it may be successful enough to turn into a full-time gig .

1. E-commerce store

Starting an e-commerce website is relatively easy and cheap — at least when compared with opening up a brick-and-mortar store. You can start with a limited amount of inventory, use an e-commerce website builder to set up your store, then market your products on social media and online marketplaces and see how customers respond. These platforms can also help you manage orders, ship your products and take online payments.

2. Social media marketing

If you’ve got a knack for getting likes, favorites, retweets, followers, shares, comments and clicks, then you might want to consider offering social media marketing services to other businesses. By consulting with companies to manage their social media profiles, spread their content across the web, keep their brands on track and respond to customer questions, you can turn your favorite hobby into your day job.

3. Freelance graphic design

Got an eye for aesthetics? Did you go to art school, or have you always spent your free time designing posters in Photoshop or Illustrator?

If so, then freelance designing might be a good choice. Take on clients at your own speed, build up a good reputation online and by word-of-mouth and work on projects that you find interesting.

4. Freelance writing

If you’re skilled in words instead, you might become a freelance writer . So long as you’ve got an internet connection and a keyboard, you can contribute all types of written content, from blog posts to feature stories to product descriptions. It helps if you’ve got a special area of interest or expertise so your employers will know you’re qualified to comment on certain topics.

» MORE: Best bank accounts for freelancers

5. E-book writing

With Amazon and other websites around, self-publishing has never been easier than it is today. If you think you’ve got something interesting or useful to say — and you believe other people will think so, too — then writing e-books could become a lucrative business.

With e-books, you don’t have to design, print or ship physical copies of your work. Of course, you will have to learn how to format an e-book correctly, pay for editing and cover design services and figure out an effective marketing strategy — but there are plenty of examples to learn from.

6. Translation

If you’re fluent in multiple languages, then translating could be the ideal online freelance job. You can do it from anywhere, so long as you’ve got the text you’re working on and you understand the goal of the translation.

» MORE: Check out 16 other e-commerce business ideas

Editing comes in many shapes and sizes, from copyediting a company’s marketing materials to proofreading novels to indexing academic manuscripts. As long as you have a sharp eye for detail, a strong grasp of grammar and a willingness to get in the weeds, then editing could be a great business idea if you’re interested in working when and how you want.

8. Writing a blog

Starting a blog can support other online business ideas by showing off your skills. Interested in coding, photography and video, fitness, food or anything else? Demonstrate your knowledge by writing great articles on those topics for others’ blogs.

If you choose to start your own blog, it can also generate revenue itself through affiliate links or advertisements.

9. Freelance researching

Whether you’re putting together documents for competitor or market research , answering tough technical questions on forums or analyzing statistics to point out trends, you can put your skills to work for your clients — with the freedom to work how you want.

10. Freelance coding and web design

If you’re seeking flexibility, diversity of projects, taking on work at your own pace and being your own boss, then freelance coding or web design for clients may be a good fit.

Plus, you can double down as a software consultant as well, offering your critical eye and expertise without writing code yourself.

» MORE: Best business credit cards for LLCs

11. Software and app development

Want to take freelance coding to the next level? Instead of helping clients, you can work on your own applications, programs, extensions and add-ons. Whether you sell your work in an app store or you’re holding out for the long haul and are hoping to get bought by a bigger company, the cash you make will be a direct result of your effort and ingenuity. App development is also a way to make money on Shopify .

Keep in mind, it’s not as easy to have a predictable stream of revenue until your app is already out and selling, and by then you’ve already invested a lot of time and energy. You’ll want to be sure that there’s a market out there for the product you’re creating, and that people are willing to pay for it.

12. Business coaching

You’ll need a good track record and a variety of testimonials to back you up, but if you’re already an entrepreneur, business coaching can provide an additional revenue stream. You can offer one-off sessions, small-group experiences or ongoing client relationships at a variety of price points.

13. College consulting

If you went to a top-tier university and have strong writing skills, you may be able to help applicants seeking admission to elite colleges. You might find yourself editing essays, steering students toward test prep courses and recommending scholarship programs, among other things.

» MORE: How to start a consulting business

14. Tutoring

For those studious entrepreneurs who scored highly on standardized tests, tutoring can pull in a lot of money without too much effort. The better your results, the better your reputation — which means the more you can charge per hour, session or package.

15. Online fitness trainer

If fitness and health is your passion, then serving as a fitness trainer to clients could be a fulfilling career. While training people online can be more difficult than being with them in person, this is an increasingly popular option for busy professionals. You can also consider related services like nutrition education.

» MORE: A step-by-step guide to starting a fitness business

16. SEO consulting

Maybe you’re a pro at SEO, or search engine optimization. If you’ve got loads of skill and experience in getting websites to rank highly on Google, and you understand how to turn searchers into customers, then there are plenty of companies willing to pay handsomely for your help.

Whether it’s by editing metadata tags, regularly updating the company blog or searching for smart keywords to rank highly on, a good SEO consultant can drastically change how a company’s website appears to search engine users — and just a few positions on Google can make a huge difference in traffic numbers. In short, you could have a big impact on a business’s bottom line, which means this online business idea is in high demand.

17. Selling handmade goods

If you’re handy or creative, you could craft your products and sell them on sites like Etsy, Amazon and eBay, straight out of your home.

Beyond that, if you’re a visual artist, you may also try selling print-on-demand products. That’s a type of e-commerce business where customers order mugs, T-shirts or other goods and with your artwork printed on them, then a third party creates the product and ships it to the customer.

18. Virtual thrift shop

Maybe you’re not into handicrafts but the idea of an starting an online store is still appealing? Selling clothes online using platforms like thredUP and Poshmark is one option.

If you're more interested in other types of products, you can scour local estate sales and secondhand shops for unique finds. You may also discover good finds on websites like eBay. As you present these products in compelling ways on your own site, good copywriting and a strong brand can go a long way to separating your site from the crowd.

19. Affiliate marketing

Social media pros, take notice: You can get paid by companies to highlight products on your blog, Instagram, Twitter, YouTube or other social channels. The more followers or site visitors you have, the more of an impact your brand recommendation will make, and the more you’ll earn with product placement.

20. Accounting or bookkeeping

Although entering the industry as a virtual bookkeeper or accountant can be tough because of competition from well-known brands in the industry, it can be done if you have the credentials or target clients in a specific niche. You’ll also need formal training and certification, and it may take time to build up a committed client base — but once you do, your clients may be with you for years.

» MORE: See our picks for best small-business accounting software

21. Telemarketing

If you’re a natural conversationalist who likes helping others, virtual telemarketing is another good online small-business idea to consider. Plenty of companies outsource some of their sales and customer service roles, so if you don’t mind working the phone at home or on the go, then try this option out.

22. Online personal assistant

Thinking about becoming a virtual assistant ? What exactly you’ll do depends on what your skills, experience and network of contacts are, but you can expect tasks from data entry to customer management, research, scheduling and other duties.

23. Data entry

If you’re looking for a job that offers a predictable income without requiring intense creativity, then data entry might be a good place to start. Try looking at online job boards for opportunities.

24. Transcription

Offering transcription services online can take many forms: You can transcribe audio interviews for reporters, create captions for TV shows and videos or develop transcribed versions of podcasts. Services like Rev or TranscribeMe can also send you work as it becomes available, which saves you the work of cultivating your own client base.

25. Travel planning

If travel is your passion, you might consider starting an online travel planning business . You can help clients plan every aspect of their trip — from flights to hotels to activities. You can work on itineraries, give tips about food, currency exchange and safety, and serve as a point of contact between your clients and any international contacts.

Not only can you operate your travel planning business at home, you can also do it while you travel. And more traveling will help you grow your business — you might even start a travel blog or photography site to supplement your planning business.

26. Cybersecurity and IT consulting

As a cybersecurity consultant, you can work with businesses of all sizes to evaluate their systems, run testing and offer tips on how they can improve their set up.

For those looking for something broader, you might consider serving as an IT consultant, assisting businesses or individuals with their technology — helping them get it set up, troubleshoot any issues and offer general operating advice.

With the proper computer set up, you can run your cybersecurity or IT consulting business from anywhere — including potentially traveling to clients’ offices for occasional on-site system assistance.

27. Online therapy

With the emergence of companies like TalkSpace and BetterHelp, you no longer have to have an office or your own practice to counsel patients. Again, you’ll need training and proper credentials. But you can explore the online therapy space by joining one of these new companies or another practice that offers virtual appointments.

28. PR consulting

If you're knowledgeable about business branding and marketing, you might start an online PR consulting business. You can assist businesses with their online presence — including social media accounts, press releases, web content and more — as well as advise them on campaigns, initiatives and overall public image.

As a freelance PR consultant, your hours and responsibilities may vary depending on the specific clients you're working with; however, you'll have more control than you would as part of a firm or agency.

29. Podcasting

Provided you have the right audio equipment and a quiet space, you can record your podcast from anywhere. You can then upload your content to various podcast apps and market your business on social media. Once you reach a certain number of listeners, some podcast platforms will help you sell ads and you'll begin generating revenue.

30. Life coaching

Looking for a way to offer advice and guidance to people without needing the extensive education of a medical professional? Consider life coaching . Although you may need a certification to become a life coach, you have much more freedom to find your niche and decide how you can help people through life's ups and downs.

As a life coach, you can also create resources like e-books and courses to give your clients additional resources outside of traditional phone call or video chat meetings.

31. Video production

As a video producer, you can work with different clients in various industries to shoot, cut and edit video to create the perfect final product. Video production can give you the opportunity to explore a unique medium of storytelling and exercise your creativity.

32. Resume writing and career coaching

If you have a background in human resources, or just know your way around formulating the perfect resume, you might consider starting an online resume writing and career coaching business. You can offer clients advice and guidance on their career path, job applications, resumes and cover letters.

LinkedIn is a great place to get started with this type of online business idea, as many professionals look for career help on that platform.

33. Dropshipping

If you don't want the responsibility of creating your own products or buying inventory upfront, you might consider starting a dropshipping business. With this kind of e-commerce operation, you create your own website, choose products from suppliers, list them on your site, and when an order is placed, the supplier will ship them directly to the customer.

You can get started by browsing dropshipping marketplaces or trying to work directly with manufacturers and importers.

» MORE: How to dropship on Shopify

34. Recruiting

If you're a people person and have good online research skills, you might consider a career as a recruiter. As an online recruiter, you can service different businesses looking to hire new employees and help them find and screen candidates. The more experience you have, the higher-level positions you may be tapped to help fill.

35. Marketing consulting

As a marketing consultant, you can provide guidance on a wide range of topics, depending on your specific expertise, and help businesses execute their online marketing strategies and campaigns. This could include email marketing, social media management and advertising, local marketing , event planning and more. You can specialize in a particular industry or geography, or market your skills to a variety of clients using a network like Upwork.

36. Online fundraising or grant writing

Are you passionate about helping mission-based businesses, especially nonprofits, getting the assistance they need? If so, consider a grant writing business. This requires you to work with clients who need help fundraising to identify grants suited to their needs, then apply for and hopefully win them.

37. Online course teaching

You can find information about practically anything online, but sometimes when you're trying to learn a specific skill or topic, it just helps to hear or see someone else explain it. So if there’s a subject you have specialized knowledge of — a particular software program, a craft, a particular historical event — consider designing an online course. If you have formal qualifications like an advanced degree, you might be able to work with an online course service to teach courses online for their students.

38. Online cooking instruction

Do you have an affinity for cooking or baking? Showcasing your skills online via virtual cooking classes is a great way to earn money while doing something you love. There are a variety of ways you can structure your cooking business: You can offer one-on-one instruction videos, host live classes and even create workshops and cooking programs.

This easy business idea could even translate into a cooking blog, e-books, cookbooks and linking your favorite cooking and baking supplies through affiliate marketing.

39. YouTube channel

One way to promote your new brand, service or message is by creating a YouTube channel. If you feel comfortable on camera, have a spot where you can film and love the idea of reaching a wide audience, YouTube might be the right platform for you. Note, though, that it can take some time for your channel to grow and you'll likely need to network on social media and blogging platforms in the beginning.

» MORE: How to make money on YouTube

40. Voiceover work

To start your own voiceover business, you'll need a microphone, sound editing software and the ability to lend your voice to ad agencies, production companies and anyone else looking for a voiceover.

Then, you can sign up for a freelance voiceover site like voices.com and start searching for the right opportunities. Once you've gotten your foot in the door, you'll have excellent clips to show potential clients.

41. Start a team

If you've been freelancing or running your own company for a while, you might be ready to take the plunge and start your own team of consultants or freelancers. For instance, if you have years of writing and editing experience and can no longer handle all your client inquiries yourself, you might be ready to hire your first employee and expand your capacity.

How to choose an online business idea

These online business ideas represent a variety of e-commerce business models . To choose the right one for you, ask these questions.

How do you want to make money?

Lots of business owners seek out predictable, recurring revenue so they can plan their personal finances. Keeping clients on retainer can help with that. But affiliate marketing, advertising or product sales may be harder to predict. Creating a business plan can help you think through your options and decide which you’re comfortable with.

How will you find work?

If you’re selling your skills as a freelancer, consider searching sites like Upwork and Behance to find the right clients. Networking in your local community, joining industry-specific LinkedIn groups and asking for referrals can be helpful, too.

If you’re selling products or building an audience online, you’ll need different tactics. Search engine optimization can help get your videos or product listings in front of people who will be interested in them. But you may need a significant marketing budget to develop an audience that’s large enough to generate revenue.

How much autonomy do you want?

With some online businesses, like selling handmade goods or creating online courses, you’ll have control over your products from start to finish — which can be freeing but also high-pressure. On the other hand, when you’re producing work for clients, you’ll have to conform to the client’s standards — which may feel confining, but you won’t have to do the work of coming up with ideas yourself. Some solopreneurs aim for a mix of client work and self-directed projects so that they have steady revenue while pursuing their passions.

A version of this article originally appeared on JustBusiness, a subsidiary of NerdWallet.

On a similar note...

One blue credit card on a flat surface with coins on both sides.

50 Small Business Marketing Ideas for 2024

Katherine Boyarsky

Published: February 20, 2024

Whether you’re launching a new business or already running one, I can tell you firsthand that a small business marketing strategy with a strong online presence is essential.

small business owner uses small business marketing ideas

That’s why I’ve collected this list of 50 small business marketing ideas to help you get started.

As the former head of marketing for two small businesses, I’ve learned that e-commerce isn’t going anywhere. In fact, one estimate has projected the number of global e-commerce customers to grow to two and a half billion by 2028.

Download Now: Free State of Marketing Report [Updated for 2024]

If you’re a small business owner with little experience in online marketing, creating a strategy to boost your online presence may feel overwhelming. But have no fear — I’ve got you covered.

In this post, I’ll help you build and optimize your small business marketing strategy using inbound marketing , setting you up to attract new clients and grow your business.

Small Business Marketing

Marketing is meant to raise brand awareness and build a pipeline of qualified leads that turn into sales. But getting the word out can be challenging when running a small business.

You’ll likely have less visibility and fewer resources (like budget or time).

However, several strategies can help you scale your small business marketing efforts.

Whether you’re struggling with a limited budget, a smaller team, or a lack of strategic direction, a marketing plan appropriate for your business can guide you as you scale.

Small Business Marketing Strategies

  • Know your audience.
  • Emphasize your value proposition.
  • Stay focused on singular goals and objectives.
  • Capitalize on short-term plays.
  • Double down on what works.
  • Understand the power of existing customers.
  • Use free promotional tools.
  • Create a website to own your online presence.
  • Consider blogging to attract prospects to your website.
  • Promote yourself on social media.
  • Collaborate with influencers to create brand awareness.
  • Create short-form video content.
  • Stick to a social media posting schedule.
  • Invest in ads.
  • Make sure you're capturing web prospects’ information.
  • Use email marketing to nurture leads.
  • Manage relationships with a CRM.
  • Lean into word of mouth as a promotion channel.
  • Connect with other local businesses.

The strategies below can help you generate awareness and revenue for your organization:

1. Know your audience.

A key mistake is thinking that “anyone” is your buyer. Larger companies may be able to appeal to a wide market, but they say “the riches are in the niches” for a reason.

You’ll have the most leverage as a small business owner if you choose a niche. To develop a niche and appeal to buyers within it, you must understand their pains, problems, triggering events, and priorities.

What is pushing them to make a purchasing decision? What does it look like if they succeed? Knowing the answers to these questions will help you craft messaging that resonates and makes a compelling case for your solution.

As SMB Marketing Consultant Tabitha Naylor explains:  

“Developing a customer persona helps frame your marketing messages for a specific audience. It ensures you’re speaking to your ideal customer’s needs, goals, and preferred channels for content consumption.”

To get started, consider your existing customers and who you’d like to work with. Then, create a buyer persona to get into your ideal client’s head.

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6. Understand the power of existing customers.

On average, acquiring a new customer costs five times more than upselling to an existing one. You shouldn’t stop marketing to someone just because they’ve already purchased.

To the contrary, identify opportunities for repeat purchases, upselling, and cross-selling. Your existing customers have already purchased, which means they know, like, and trust you.

If you’ve provided a good experience, you’ve given them a reason to do business with you again.

Even if the need doesn’t arise (i.e., one-and-done purchases with no upsell opportunities), you should still delight your customers. After all, word of mouth is a powerful (and free) promotional tool.

7. Use free promotional tools.

Speaking of free promotional tools, it’s important to note that since you’ve committed to a limited goal and scope, there’s no need to inflate your overhead with gadgets.

In my experience, it’s best to use free promotional tools wherever possible. Only commit to paid tools if you know they will drastically improve existing operations or performance.

Here’s a list of marketing tools (some free, some paid) that may be useful.

8. Create a website to own your online presence.

A professional-looking website is one of the most important assets you can create for your small business. This is where you show who you are, what you offer, your location, and how a potential customer can contact you.

It is a marketing channel you will always own. In addition to being a place to send traffic from advertising and other marketing initiatives, it can generate organic traffic.

Your website isn’t just a simple brochure, either. With an understanding of how to convert traffic and turn those leads into customers, you can turn your site into a 24/7 salesperson.

Business Researcher Jennifer Dublino notes that a website can be an incredibly powerful tool for any small business, sharing:

“By presenting clear, consistent and easy-to-find information, your website can help you earn repeat business and foster customer loyalty.”

To get started, consider checking out HubSpot’s CMS — one of the best website-building tools on the market.

9. Consider blogging to attract prospects to your website.

Blogging is a great way to generate organic traffic, particularly for those prospects who have not yet reached a purchasing decision . In addition, it can establish credibility in your space and position you as a thought leader.

To start a blog, you can use an inexpensive or free website tool to make a simple site. These tools even offer templates you can use to get started right away.

Once you start writing, you can add calls-to-action (CTAs) to your posts, encouraging your visitors to subscribe to your blog or receive emails.

Even if you only publish once a week, it will improve your website’s visibility online and help educate your potential customers on why they should trust your company.

You can also check out this beginner’s writing guide if you plan to write the posts yourself.

It can take some work, but a blog is a great way to start collecting leads and offering potential customers who aren’t yet ready to buy a way to learn more about you and your industry.

small business plans ideas

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Top 10 Business Ideas for Beginners

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Striking out alone has its challenges, especially if you are a first-time business owner. To generate this list, we considered current tech and consumer trends to identify the tech businesses with the most profit potential. Our guide includes 10 excellent ideas for beginners, including businesses that leverage advanced skills like fluency in multiple programming languages or basic competencies like a broad understanding of available tech solutions.

This guide, written by Mary King for TechRepublic Premium, has a business idea for you, no matter your level of expertise.

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AI prompt engineering

The amount of funds invested in AI startups in the U.S. doubled in 2023, and it’s not looking to slow down anytime soon, as 80% of tech leaders expect to increase investments in AI in 2024. Beginners in the tech space can scoop up some of those investment dollars by refining their AI prompt engineering skills and applying them to various trouble spots for small business or individual clients.

Boost your business knowledge with our in-depth eight-page PDF guide. This is available for download at just $9. Alternatively, enjoy complimentary access with a Premium annual subscription. Click here to find out more.

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30 small business ideas for 2024

Posted: April 24, 2024 | Last updated: April 24, 2024

<p>Each year, people are more eager to become small business owners, which is understandable. Running your own enterprise means you've achieved total control over your professional destiny. But while <a href="https://www.starsinsider.com/movies/403131/the-most-inspirational-business-movies-for-entrepreneurs" rel="noopener">entrepreneurship</a> is exciting, it can also be nerve-wracking. Business owners may stress about everything from finding funding, to running out of money. And what if you have the ambition but don't know what type of business to run? Selecting a viable business can help reduce such stressors by minimizing risk and improving the odds of lasting success.</p> <p>If you're looking for some profitable ideas, click on for businesses that are look promising in 2024.</p><p>You may also like:<a href="https://www.starsinsider.com/n/164572?utm_source=msn.com&utm_medium=display&utm_campaign=referral_description&utm_content=670061en-us"> The strangest things that have been found underwater </a></p>

Each year, people are more eager to become small business owners, which is understandable. Running your own enterprise means you've achieved total control over your professional destiny. But while entrepreneurship is exciting, it can also be nerve-wracking. Business owners may stress about everything from finding funding, to running out of money. And what if you have the ambition but don't know what type of business to run? Selecting a viable business can help reduce such stressors by minimizing risk and improving the odds of lasting success.

If you're looking for some profitable ideas, click on for businesses that are look promising in 2024.

You may also like: The strangest things that have been found underwater

<p>Creating an e-commerce store to sell thrifted clothes or other items is a great small business idea to pursue. Find online store ideas by researching trending products or tapping into a micro niche.</p>

E-commerce shop

Creating an e-commerce store to sell thrifted clothes or other items is a great small business idea to pursue. Find online store ideas by researching trending products or tapping into a micro niche.

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<p>With experience and qualifications, you could become self-employed and work from home or become a mobile dog groomer, visiting owners' homes. You could also open your own dog salon.</p><p>You may also like:<a href="https://www.starsinsider.com/n/189263?utm_source=msn.com&utm_medium=display&utm_campaign=referral_description&utm_content=670061en-en"> Who's who? These celebrities have the same name!</a></p>

Dog grooming

With experience and qualifications, you could become self-employed and work from home or become a mobile dog groomer, visiting owners' homes. You could also open your own dog salon.

You may also like: Who's who? These celebrities have the same name!

<p>If you're a web developer, offer your services to individuals and businesses looking to build professional, user-friendly websites.</p>

Web development

If you're a web developer, offer your services to individuals and businesses looking to build professional, user-friendly websites.

<p>Starting a handyman business can be highly profitable for anyone with repair skills. Your duties can include formwork, carpentry, and electrical work.</p><p>You may also like:<a href="https://www.starsinsider.com/n/279719?utm_source=msn.com&utm_medium=display&utm_campaign=referral_description&utm_content=670061en-en"> Actors who didn't make it until later in their lives</a></p>

Starting a handyman business can be highly profitable for anyone with repair skills. Your duties can include formwork, carpentry, and electrical work.

You may also like: Actors who didn't make it until later in their lives

<p>To be a consultant, you need to have expertise in something so you can market yourself as an advisor to others looking to work in that area. It could be on matters such as business development, marketing, sales, or customer service.</p>

To be a consultant, you need to have expertise in something so you can market yourself as an advisor to others looking to work in that area. It could be on matters such as business development, marketing, sales, or customer service.

<p>If you want to work during hours when no one else does, you can focus your cleaning business on office clients. You can also focus on cleaning retail businesses or homes.</p><p>You may also like:<a href="https://www.starsinsider.com/n/293006?utm_source=msn.com&utm_medium=display&utm_campaign=referral_description&utm_content=670061en-en"> Get to know Europe's sunniest destination</a></p>

Cleaning service

If you want to work during hours when no one else does, you can focus your cleaning business on office clients. You can also focus on cleaning retail businesses or homes.

You may also like: Get to know Europe's sunniest destination

<p>An event planner is responsible for planning, organizing, and coordinating all aspects of an event. It could be corporate events, weddings, or even virtual events.</p>

Event planner

An event planner is responsible for planning, organizing, and coordinating all aspects of an event. It could be corporate events, weddings, or even virtual events.

<p>Advertise your <a href="https://www.starsinsider.com/health/460705/bizarre-health-and-fitness-trends" rel="noopener">fitness</a> skills and training services in places where everyone goes, as well as online. You can help clients get fit and avoid injury.</p><p>You may also like:<a href="https://www.starsinsider.com/n/305376?utm_source=msn.com&utm_medium=display&utm_campaign=referral_description&utm_content=670061en-en"> Classic cinema's most notorious villains</a></p>

Personal trainer

Advertise your fitness skills and training services in places where everyone goes, as well as online. You can help clients get fit and avoid injury.

You may also like: Classic cinema's most notorious villains

<p>A financial planner, or advisor, works directly with clients and businesses in order to help them navigate the world of personal finance. However, you'll need a certificate that shows your expertise and credibility.</p>

Financial planner

A financial planner, or advisor, works directly with clients and businesses in order to help them navigate the world of personal finance. However, you'll need a certificate that shows your expertise and credibility.

<p>As a photographer, there are several opportunities to make money. You can specialize in one area, the most common being weddings. You can also explore niches like portraits, pets, families, and homes.</p><p>You may also like:<a href="https://www.starsinsider.com/n/362956?utm_source=msn.com&utm_medium=display&utm_campaign=referral_description&utm_content=670061en-en"> Who is the best Batman of them all?</a></p>

Photographer

As a photographer, there are several opportunities to make money. You can specialize in one area, the most common being weddings. You can also explore niches like portraits, pets, families, and homes.

You may also like: Who is the best Batman of them all?

<p>Most people want their yards tidied up in the spring, their lawns mowed in the summer, their leaves removed in the fall, and their shrubs and driveways ready for winter snow.</p>

Lawn care provider

Most people want their yards tidied up in the spring, their lawns mowed in the summer, their leaves removed in the fall, and their shrubs and driveways ready for winter snow.

<p>If you're an animal lover, consider pet sitting! A pet sitter cares for one or more pets while their owner is away. This type of care can be provided in your home or in the owner's home.</p><p>You may also like:<a href="https://www.starsinsider.com/n/383003?utm_source=msn.com&utm_medium=display&utm_campaign=referral_description&utm_content=670061en-en"> Celebrities who have been body shamed</a></p>

If you're an animal lover, consider pet sitting! A pet sitter cares for one or more pets while their owner is away. This type of care can be provided in your home or in the owner's home.

You may also like: Celebrities who have been body shamed

<p>Working with editing services, you'll manage material such as camera footage, sound, and graphics to produce videos and images for clients.</p>

Editing services

Working with editing services, you'll manage material such as camera footage, sound, and graphics to produce videos and images for clients.

<p>As a translator, you'll use your language skills to convert one written language into another. You're responsible for maintaining a text's style, structure, and tone, as well as interpreting cultural references, expressions, and slang.</p><p>You may also like:<a href="https://www.starsinsider.com/n/407210?utm_source=msn.com&utm_medium=display&utm_campaign=referral_description&utm_content=670061en-en"> Watch out for these silly things we spend too much money on</a></p>

As a translator, you'll use your language skills to convert one written language into another. You're responsible for maintaining a text's style, structure, and tone, as well as interpreting cultural references, expressions, and slang.

You may also like: Watch out for these silly things we spend too much money on

<p>Meal prep services is a great business idea due to the growing demand for convenient and healthy dining options. Due to a busy lifestyle, people are after personalized, nutritionally balanced meals.</p>

Meal prep services

Meal prep services is a great business idea due to the growing demand for convenient and healthy dining options. Due to a busy lifestyle, people are after personalized, nutritionally balanced meals.

<p>If you're good at math or a specific language, try becoming an online tutor. Your main task will be to provide guidance and support to students.</p><p>You may also like:<a href="https://www.starsinsider.com/n/419907?utm_source=msn.com&utm_medium=display&utm_campaign=referral_description&utm_content=670061en-en"> Off-screen rivalries: Actors who hate their co-stars</a></p>

Online tutoring

If you're good at math or a specific language, try becoming an online tutor. Your main task will be to provide guidance and support to students.

You may also like: Off-screen rivalries: Actors who hate their co-stars

<p>You can either do the organizing work or consult on the things that the homeowner could do to better organize themselves. Have a portfolio of different organizational scenarios in different rooms and talk with the homeowner about the style they like.</p>

Professional organizer

You can either do the organizing work or consult on the things that the homeowner could do to better organize themselves. Have a portfolio of different organizational scenarios in different rooms and talk with the homeowner about the style they like.

<p>As a dog walker, you'll take pooches out for their daily constitutional one or more times a day, either individually or in small groups. Additional services may include playing with and feeding pets.</p><p>You may also like:<a href="https://www.starsinsider.com/n/423240?utm_source=msn.com&utm_medium=display&utm_campaign=referral_description&utm_content=670061en-en"> Nasty comments celebs made about their exes</a></p>

As a dog walker, you'll take pooches out for their daily constitutional one or more times a day, either individually or in small groups. Additional services may include playing with and feeding pets.

You may also like: Nasty comments celebs made about their exes

<p>The children's birthday party business is a multiple-million dollar industry, which can be worth investing in. From insurance costs to food and beverage selection, to arranging unforgettable entertainment, there's a lot of work in this field.</p>

Children's party planner

The children's birthday party business is a multiple-million dollar industry, which can be worth investing in. From insurance costs to food and beverage selection, to arranging unforgettable entertainment, there's a lot of work in this field.

<p>As a bookkeeper, you can help business owners and small companies keep track of the money they earn and spend.</p><p>You may also like:<a href="https://www.starsinsider.com/n/454355?utm_source=msn.com&utm_medium=display&utm_campaign=referral_description&utm_content=670061en-en"> Famous figures who lived to 100 and beyond</a></p>

As a bookkeeper, you can help business owners and small companies keep track of the money they earn and spend.

You may also like: Famous figures who lived to 100 and beyond

<p>Working in this area, you'll be responsible for constructing, amending, altering, repairing, and changing the garments of clients based on choice and preferences.</p>

Alteration and sewing services

Working in this area, you'll be responsible for constructing, amending, altering, repairing, and changing the garments of clients based on choice and preferences.

<p>A virtual assistant specializes in offering administrative services to clients from a remote location, usually a home office. Typical tasks include scheduling appointments, making phone calls, making travel arrangements, and managing email accounts.</p><p>You may also like:<a href="https://www.starsinsider.com/n/456520?utm_source=msn.com&utm_medium=display&utm_campaign=referral_description&utm_content=670061en-en"> Stars who were rejected from 'Saturday Night Live'</a></p>

Virtual assistant services

A virtual assistant specializes in offering administrative services to clients from a remote location, usually a home office. Typical tasks include scheduling appointments, making phone calls, making travel arrangements, and managing email accounts.

You may also like: Stars who were rejected from 'Saturday Night Live'

<p>Flea markets are extremely popular, as people love looking through tables full of other people's unwanted items. Make sure to change your layout and put new stuff out for sale often. You want people to come back time and time again to see what's new.</p>

Flea market

Flea markets are extremely popular, as people love looking through tables full of other people's unwanted items. Make sure to change your layout and put new stuff out for sale often. You want people to come back time and time again to see what's new.

<p>Travel planners help clients make travel arrangements. In this role, you'll make hotel reservations, book flights, and arrange local transportation and activities.</p><p>You may also like:<a href="https://www.starsinsider.com/n/472657?utm_source=msn.com&utm_medium=display&utm_campaign=referral_description&utm_content=670061en-en"> Do you recognize these forms of self-sabotage?</a></p>

Travel planners

Travel planners help clients make travel arrangements. In this role, you'll make hotel reservations, book flights, and arrange local transportation and activities.

You may also like: Do you recognize these forms of self-sabotage?

<p>Golfing is a game that business people use to develop relationships outside the office. Look for potential customers is in the corporate world.</p>

Golfing is a game that business people use to develop relationships outside the office. Look for potential customers is in the corporate world.

<p>The elderly often face challenges in navigating devices and software. So offering computer skill classes for seniors addresses a critical need.</p><p>You may also like:<a href="https://www.starsinsider.com/n/476613?utm_source=msn.com&utm_medium=display&utm_campaign=referral_description&utm_content=670061en-en"> Bodybuilders who became successful actors</a></p>

Teach seniors basic computer skills

The elderly often face challenges in navigating devices and software. So offering computer skill classes for seniors addresses a critical need.

You may also like: Bodybuilders who became successful actors

<p>If you're a graphic designer, there's some real potential in this field. Fliers, newsletters, magazines, and advertisements are just a few of the types of print media that businesses hire freelancers to create for them. Websites and online advertising need graphic design services as well.</p>

Graphic design services

If you're a graphic designer, there's some real potential in this field. Fliers, newsletters, magazines, and advertisements are just a few of the types of print media that businesses hire freelancers to create for them. Websites and online advertising need graphic design services as well.

<p>If you're a talented musician, use those music skills to teach others. To get started, try to connect with local music schools for part-time gigs. This can also help you build a reputation with potential clients.</p><p>You may also like:<a href="https://www.starsinsider.com/n/489501?utm_source=msn.com&utm_medium=display&utm_campaign=referral_description&utm_content=670061en-en"> Scandals that the Catholic Church doesn't want you to know about</a></p>

Music teacher

If you're a talented musician, use those music skills to teach others. To get started, try to connect with local music schools for part-time gigs. This can also help you build a reputation with potential clients.

You may also like: Scandals that the Catholic Church doesn't want you to know about

<p>People purchasing new homes can often be overwhelmed with the choices and possibilities in home decorating. Working within the client's budget, you'll choose wall paint colors and finishes, furniture pieces, and textiles such as rugs and upholstery.</p>

Interior decorator

People purchasing new homes can often be overwhelmed with the choices and possibilities in home decorating. Working within the client's budget, you'll choose wall paint colors and finishes, furniture pieces, and textiles such as rugs and upholstery.

<p>As a copywriter, you're responsible for producing engaging, straightforward texts, adapted to different advertising channels like websites or print ads.</p> <p>Sources: (Entrepreneur) (USA Today)</p> <p>See also: <a href="https://www.starsinsider.com/lifestyle/616583/the-entrepreneurial-journey-starting-and-growing-your-business">Starting and growing your business</a></p>

Marketing copywriter

As a copywriter, you're responsible for producing engaging, straightforward texts, adapted to different advertising channels like websites or print ads.

Sources: (Entrepreneur) (USA Today)

See also: Starting and growing your business

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NASA Awards SBIR Phase II Contracts to 95 Small Businesses; Jenn Gustetic Quoted

NASA Awards SBIR Phase II Contracts to 95 Small Businesses; Jenn Gustetic Quoted

NASA has awarded $93.5 million in Small Business Innovation Research Phase II contracts to 95 small companies to help further develop 107 space technology ideas.

The space agency said Monday the awardees have 24 months to implement their plans and bring their technologies to market.

According to NASA, 21 percent of the small businesses are first-time Phase II awardees and each vendor can apply for up to $50,000 in funding under the Technical and Business Assistance program to seek market opportunities for their proposed tech platforms.

Each Phase II contract is worth up to $850,000.

“We are thrilled to support this diverse set of companies as they work diligently to bring their technologies to market,” said Jenn Gustetic , director of early stage innovation and partnerships with NASA’s Space Technology Mission Directorate.

“Inclusive innovation is integral to mission success at NASA, and we’re excited to see that 29% of the awardees are from underrepresented groups, including 11% women-owned businesses,” added Gustetic .

Phase II awardees include nou Systems, which is working on a genetic testing instrument, and PickNik, which has developed software designed to improve robotic missions on the lunar surface and Mars.

  • contract award
  • GovCon Finance
  • Jenn Gustetic
  • nou Systems
  • SBIR Phase II
  • small business
  • Small Business Innovation Research
  • space technology

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small business plans ideas

Posted by Sponsored Post Posted on 26 April 2024

7 tips how to write a business plan as a college student.

small business plans ideas

Writing a business plan as a college student can seem daunting, but it’s an excellent way to translate your ideas into a viable business. Whether you’re aiming to start a tech company, a small business, or a social enterprise, a well-crafted business plan is your roadmap to success. Here are seven practical tips to help you create a compelling business plan.

1. Start with a Clear Executive Summary

The executive summary is the hook of your business plan. It should concisely outline your business and why it will be successful. Include key elements like your business name, products or services, and the market needs your business will fulfill.

Key components to include:

  • Business idea (what your business does)
  • Business goals (what you aim to achieve)
  • Target market (who your customers will be)
  • Financial summary (the financial outlook of your business)

This summary should highlight your objectives and your plan’s financial goals, enticing readers to delve deeper into your writing. To write a business plan or any other document, you need to be able to capture your audience. If you are struggling with this, you can always order an essay on ukwritings essay service . This site can handle any student request. 

2. Conduct Thorough Market Research

Understanding your market is crucial. Dive deep into market research to validate the demand for your product or service. Analyze your competitors, understand your target audience, and identify market trends. This research will solidify your business idea and strengthen your strategies for reaching your market.

Research tips:

  • Use online resources and databases
  • Conduct surveys and interviews
  • Analyze competitor strategies
  • Identify industry trends

3. Define Your Business’s Structure

This section should detail your business’s organizational structure, including the roles and responsibilities of your team members. It should also clarify your business’s legal structure (e.g., sole proprietorship, partnership, corporation) and detail the key personnel involved. If it’s just you, explain how you plan to manage all aspects of your business, from sales to accounting.

4. Outline Your Products or Services

What exactly are you selling? Describe your products or services in detail. Explain the benefits they offer and why they are different from or better than what’s already available. Be specific about the features and advantages.

Elements to highlight:

  • Unique features of your product/service
  • Competitive advantages
  • Pricing strategy
  • Research and development

5. Develop a Strong Marketing and Sales Strategy

How will you attract and retain customers ? Develop a marketing and sales strategy outlining how to enter the market, attract customers, and achieve your sales goals. Be specific about the channels you will use to reach your audience, such as social media, online marketing, or traditional advertising.

Strategy points to include:

  • Marketing channels (online, print, events)
  • Sales tactics (discounts, promotions)
  • Customer engagement strategies
  • Growth tactics for scaling up

6. Create a Detailed Financial Plan

A critical component of your business plan is the financial plan. You must provide detailed financial projections, including startup costs, budget, cash flow, income statements, and balance sheets for the next three to five years. Use realistic assumptions based on your market research to support your projections. If you’re unfamiliar with financial statements, consider using business planning software or consulting an accountant.

Financial documents to prepare:

  • Startup costs and capital requirements
  • Projected income statement
  • Cash flow forecast
  • Break-even analysis

7. Review, Refine, and Edit

Your first draft won’t be perfect. Review and refine your business plan thoroughly. Have mentors, advisors, or knowledgeable peers critique your plan. Their feedback can provide invaluable insights that might improve your business’s viability. Finally, proofread your plan for grammatical errors and ensure it’s presented professionally.

Creating a business plan as a college student is an ambitious undertaking, but with these steps, you can craft a plan that not only outlines your business idea but also sets you up for success. Start small, think big, and plan thoroughly to turn your business dreams into reality.

Author: Ryan Mitchell

Ryan Mitchell combines his passion for writing with his experience as a student advisor to offer insightful articles that resonate with readers across educational topics. His expertise helps students navigate academic and personal challenges, enriching his content with practical advice. Dedicated and empathetic, Ryan’s work aims to empower students with knowledge and support.

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IMAGES

  1. A Complete Guide On Small Business Plan Examples (2022)

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  2. Let's Build Your Small Business Plan Template

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  3. 16+ Sample Small Business Plans

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  4. Simple Business Plan Template For Startup Founders

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  6. Top 10 Small Business Ideas

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VIDEO

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  2. 20 Small Business Ideas for Everyone 2023

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COMMENTS

  1. 70 Small Business Ideas for Anyone Who Wants to Run Their Own Business

    Remember, the goal is to start a business for cheap, and a certification can have a high ROI after you book your first few clients for garden design. 3. Travel Planner. The time of the travel agent might be passing, but people are still looking for those with a knack for more nontraditional travel coordination.

  2. 550+ Sample Business Plan Examples to Inspire Your Own

    The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea. The structure ditches a linear format in favor of a cell-based template.

  3. 50 Best Small-Business Ideas to Start in 2024

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    Here are some small business ideas that you can start today. 1. Design and sell print-on-demand t-shirts. Websites and apps that offer print-on-demand services are perfect for small businesses. With them, you can sell custom products without worrying about manufacturing, shipping, or pre-paying for inventory.

  8. The 85 Best Small Business Ideas for 2024

    Here are our favorite small business ideas for stability, profitability, ease of running from home, ease of starting, and creativity: Best small business to start from home: web developer. Most stable small business idea: childcare owner. Most profitable small business: event planner. Easiest small business to start: notary.

  9. 24 of My Favorite Sample Business Plans & Examples For Your Inspiration

    Startup business plans are for proposing new business ideas. If you're planning to start a small business, preparing a business plan is crucial. The plan should include all the major factors of your business. You can check out this guide for more detailed business plan inspiration. 2. Feasibility Studies

  10. How to Create a Business Plan: Examples & Free Template

    Tips on Writing a Business Plan. 1. Be clear and concise: Keep your language simple and straightforward. Avoid jargon and overly technical terms. A clear and concise business plan is easier for investors and stakeholders to understand and demonstrates your ability to communicate effectively. 2.

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    Whether a pickup or box truck, truck owners can provide vehicle rental services, moving assistance or product delivery for items like food, furniture or clothing. Consider advertising your services online or in your neighborhood to grow your client base. 9. Coffee shop owner.

  15. 30+ Best Small Business Ideas for 2024

    12. Garden center business. If you love gardening, but would rather share your expertise than physically help others with their personal gardens, starting a garden center might be the right small business idea for you. You can advise and educate other enthusiasts on what it takes to make their gardens beautiful.

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    3. Freelance writer. As a freelance writer, you'll produce blog posts, research documents, white papers, and other types of written content. You can work for websites, magazines, online journals, newspapers, and other businesses. Consider starting this small-scale business if you enjoy writing and researching. 4.

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  28. 7 Tips How to Write a Business Plan as a College Student

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