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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Powerful and Effective Presentation Skills: More in Demand Now Than Ever

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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• Skills Development

Important Presentation Skills for Workplace Success

• What Are Presentation Skills?

Steps To Create a Presentation

Skills that help make an effective presentation, how to make your skills stand out.

xavierarnau / Getty Images

Whether you’re a high-level executive or an administrative assistant, developing your presentation skills is one key way to climb in an office-based job. Leaders make decisions based on information shared in presentation format, and hardly any business changes its mind without first seeing a persuasive presentation.

It is important for any office employee to know what steps go into creating an effective presentation and what presentation skills are most important to employers. Highlighting these skills will also help you stand out during your job search.

Key Takeaways

• Presentation skills are what you need to know to be able to give an engaging, effective presentation.
• The steps to creating a successful presentation are preparation, delivery, and follow-up.
• Employers want to know you have the necessary skills to research, analyze, and create a presentation, plus the communication skills needed to deliver it and field questions afterward.
• You can highlight your skills to employers through your resume, cover letter, and interview.

What Are Presentation Skills? 

Presentation skills refer to all the qualities you need to create and deliver a clear and effective presentation. While what you say during a presentation matters, employers also value the ability to create supporting materials, such as slides.

Your prospective employer may want you to deliver briefings and reports to colleagues, conduct training sessions, present information to clients, or perform any number of other tasks that involve speaking before an audience.

Giving engaging and easy-to-understand talks is a major component of the strong  oral communication skills  that are a  job requirement  for many positions. Not all presentations take place in a formal meeting. Many presentation skills are relevant to one-on-one consults or sales calls.

Any presentation has three phases: preparation, delivery, and follow-up. All presentation skills fit into one of these three phases.

Preparation 

Preparation involves research and building the presentation. Consider the audience you'll be presenting to and what most interests them. This may mean crafting the entire text (or at least writing notes) and creating any slides and other supporting audio/visual materials.

You will also have to make sure that the appropriate venue is available, properly set up beforehand, and ensure the projector (if you'll need one) works and connects with your laptop.

You'll also want to practice your presentation as many times as you need to to feel comfortable delivering it with ease and confidence within the time allotted for the presentation.

Skills related to preparation include conducting research related to your presentation topic, devising charts and graphs depicting your research findings, and learning about your audience to better tailor your presentation to their needs. You'll also need to create digital slides, using statistics, examples, and stories to illustrate your points and effectively to persuade the audience.

Preparing handouts or digital references is an added courtesy that will help the audience pay attention because they won't be preoccupied with note-taking.

Your delivery is the part of the presentation that the audience sees. A good delivery depends on careful preparation and confident presentation and requires its own distinctive  skill set . 

Skills related to delivery include giving an attention-grabbing opening for a talk, providing a summary of what will be covered to introduce the presentation and provide context, and using  body language  and eye contact to convey energy and confidence.

Make sure you pause to emphasize key points, modulate your vocal tone for emphasis, and articulate your speech clearly and smoothly.

Don't be afraid of injecting humor or speaking with enthusiasm and animation—these techniques can help you in projecting confidence to your audience.

Summarize key points at the conclusion of the presentation, and be sure to have a plan for how you'll field any audience questions.

Presentation follow-up includes properly breaking down and storing any equipment, contacting any audience members with whom you agreed to communicate further, and soliciting, collecting, and analyzing feedback.

In some presentations, you may collect information from audience members—such as names and contact information or completed surveys—that you also must organize and store.

Skills related to follow-up include creating an evaluation form to solicit feedback from attendees, interpreting feedback from evaluations, and modifying the content and/or delivery for future presentations. Other follow-up skills include organizing a database of attendees for future presentations, interviewing key attendees to gain additional feedback, and emailing presentation slides to attendees.

To create and deliver the most effective presentation takes a variety of skills, which you can always work to improve.

You must be able to look honestly at your performance, assess the feedback you get, and figure out what you need to do to get better. That takes  analytical thinking .

More importantly, you need to have a firm grasp of the information you are about to communicate to others. You need to analyze your audience and be prepared to think quickly if asked questions that force you to demonstrate that you are fully aware of the material and its implications.

The kind of analytical skills you need to be an effective presenter include problem sensitivity, problem-solving , reporting and surveying, optimization, and predictive modeling. It also helps to be adept at strategic planning, integration, process management, and diagnostics. With these skills, you'll be better able to objectively analyze, evaluate, and act on your findings.

Organization

You do not want to be the person who spends half of their presentation time trying to find a cable to connect their laptop to the projector. Many things can and do go wrong just before a presentation unless you are  organized .

Presentation preparation also means keeping track of notes, information, and start/stop times. You will want to proofread and fine-tune all the materials you plan to use for the presentation to catch any mistakes. Make sure you time yourself when you rehearse so you know how long it will take to deliver the presentation.

A presentation that's finished in half the time allotted is as problematic as one that's too long-winded.

Some key organizational skills to work on include event planning, auditing, benchmarking, prioritization, and recordkeeping. Make sure your scheduling is on point and pay close attention to detail. Quick thinking is an important skill to have for when things inevitably go wrong.

Nonverbal Communication

When speaking to an audience, the way you present yourself can be just as important as how you present your information. You want to appear confident and engaging. You can do this through good posture, the use of hand gestures, and making eye contact with the audience.

Practice your  nonverbal communication  by filming yourself doing a practice presentation and observing your body language carefully. Your physical bearing and poise should convey a degree of comfort and confidence in front of an audience, while active listening , respect, and emotional intelligence will help you in facilitating group discussions.

Presentation Software

Microsoft PowerPoint is the dominant software used to create visual aids for presentations. Learn to use it well, including the special features outside of basic templates that can really bring a presentation to life. Even if someone else is preparing your slideshow for you, it will help to know how to use the software in case of last-minute changes.

Other software that is good to learn includes Microsoft Office, Apple Keynote, Google Slides, and Adobe Presenter.

Public Speaking

You need to appear comfortable and engaging when speaking before a live audience, even if you're not. This can take years of practice, and sometimes  public speaking  just isn't for certain people. An uncomfortable presenter is a challenge for everyone. Fortunately, public speaking skills can improve with practice . Some skills to work on include articulation, engagement, and memorization. You should be able to assess the needs of the audience and handle difficult questions. Controlling your performance anxiety will help you communicate more effectively.

Research is the first step in preparing most presentations and could range from a multi-year process to spending 20 minutes online, depending on context and subject matter. At the very least, you must be able to clearly frame research questions, identify appropriate information sources, and organize your results. Other useful skills include brainstorming, collaboration , comparative analysis, data interpretation, and deductive and inductive reasoning. Business intelligence is a skill that will help you evaluate what information you need to support the bottom line, while case analysis and causal relationships will help you parse and evaluate meaning.

Verbal Communication

Public speaking is one form of  verbal communication , but you will need other forms to give a good presentation. Specifically, you must know how to answer questions. You should be able to understand questions asked by your audience (even if they're strange or poorly worded) and provide respectful, honest, and accurate answers without getting off-topic. Use active listening, focus, and empathy to understand your audience. Skills such as assertiveness, affirmation, and enunciation will help you restate and clarify your key points as it relates to their questions or concerns.

You may or may not need a written script, but you do need to pre-plan what you are going to say, in what order you will say it, and at what level of detail. If you can write a cohesive essay, you can plan a presentation.

Typical writing skills apply to your presentation just as they do to other forms of writing, including grammar, spelling, vocabulary, and proofreading. The ability to build outlines, take notes, and mark up documents will also be useful.

More Presentation Skills

In addition to the skills previously mentioned, there are other important skills that can apply to your presentation. The other skills you need will depend on what your presentation is about, your audience, and your intended results. Some of these additional skills include:

• Summarizing
• Providing anecdotes to illustrate a point
• Designing handouts
• Recognizing and countering objections
• Posing probing questions to elicit more detail about specific issues
• Awareness of ethnic, political, and religious diversity
• Receiving criticism without defensiveness
• Refraining from speaking too often or interrupting others
• Anticipating the concerns of others
• Product knowledge
• SWOT analysis format
• Supporting statements with evidence
• Multilingual
• Working with reviewers
• Consistency
• Developing and maintaining standard operating procedures (SOPs)
• Developing a proposition statement
• Creating and managing expectations

Include skills on your resume. If applicable, you might mention these words in your  resume summary  or  headline .

Highlight skills in your cover letter. Mention one or two specific presentation skills and give examples of instances when you demonstrated these traits in the workplace.

Show your presentation skills in job interviews. During the interview process, you may be asked to give a sample presentation. In this case, you will want to embody these skills during the presentation. For example, you will want to demonstrate your oral communication skills by speaking clearly and concisely throughout the presentation.

PennState. " Steps in Preparing a Presentation ."

Harvard Division of Continuing Education. " 10 Tips for Improving Your Public Speaking Skills ."

Northern Illinois University. " Delivering the Presentation ."

Home Blog Education Presentation Skills 101: A Guide to Presentation Success

Presentation Skills 101: A Guide to Presentation Success

Getting the perfect presentation design is just a step toward a successful presentation. For the experienced user, building presentation skills is the answer to elevating the power of your message and showing expertise on any subject. Still, one can ask: is it the same set of skills, or are they dependable on the type of presentation?

In this article, we will introduce the different types of presentations accompanied by the skillset required to master them. The purpose, as always, is to retain the audience’s interest for a long-lasting and convincing message.

Table of Contents

The Importance of Presentation Skills

Persuasive presentations, instructional presentations, informative presentations, inspirational presentations, basic presentation skills, what are the main difficulties when giving a presentation, recommendations to improve your presentation skills, closing statement.

Effective communication is the answer to reaching business and academic goals. The scenarios in which we can be required to deliver a presentation are as diverse as one can imagine. Still, some core concepts apply to all presentations.

 We define presentation skills as a compendium of soft skills that directly affect your presentation performance and contribute to creating a great presentation. These are not qualities acquired by birth but skills you ought to train and master to delve into professional environments.

You may ask: is it really that evident when a presenter is not prepared? Here are some common signs people can experience during presentations:

• Evasive body language: Not making eye contact with the audience, arms closed tightly to the body, hands in pockets all the time.
• Lack of interest in the presenter’s voice: dull tone, not putting an effort to articulate the topics.
• Doubting when asked to answer a question
• Irksome mood

The list can go on about common presenter mistakes , and most certainly, it will affect the performance of any presented data if the lack of interest by the presenter is blatantly obvious.  Another element to consider is anxiety, and according to research by the National Institute of Mental Health, 73% of the population in the USA is affected by glossophobia , which is the fear of public speaking, judgment, or negative evaluation by other people.

Therefore, presentation skills training is essential for any business professional who wants to achieve effective communication . It will remove the anxiety from presentation performance and help users effectively deliver their message and connect with the audience.

Archetypes of presentations

Persuasive presentations aim to convince the audience – often in short periods – to acquire a product or service, adhere to a cause, or invest in a company. For business entrepreneurs or politicians, persuasive presentations are their tool for the trade.

Unless you aim to be perceived as an imposter, a proper persuasive presentation has the elements of facts, empathy, and logic, balanced under a well-crafted narrative. The central pillar of these presentations is to identify the single factor that gathered your audience: it could be a market need, a social cause, or a revolutionary concept for today’s society. It has to be something with enough power to gather critiques – both good and bad.

That single factor has to be backed up by facts. Research that builds your hypothesis on how to solve that problem. A deep understanding of the target audience’s needs , concerns, and social position regarding the solution your means can offer. When those elements are in place, building a pitch becomes an easy task. 

Graphics can help you introduce information in a compelling format, lowering the need for lengthy presentations. Good presentation skills for persuasive presentations go by the hand of filtering relevant data and creating the visual cues that resonate with what your audience demands.

One powerful example of a persuasive presentation is the technique known as the elevator pitch . You must introduce your idea or product convincingly to the audience in a timeframe between 30 seconds and less than 2 minutes. You have to expose:

• What do you do 
• What’s the problem to solve
• Why is your solution different from others 
• Why should the audience care about your expertise

For that very purpose, using engaging graphics with contrasting colors elevates the potential power of your message. It speaks professionalism, care for details, and out-of-the-box thinking. Knowing how to end a presentation is also critical, as your CTAs should be placed with care.

Therefore, let’s resume the requirements of persuasive presentations in terms of good presentation skills:

• Identifying problems and needs
• Elaborating “the hook” (the element that grabs the audience’s attention)
• Knowing how to “tie” your audience (introducing a piece of information related to the hook that causes an emotional impact)
• Broad knowledge of body language and hand gestures to quickly convey your message
• Being prepared to argue a defense of your point of view
• Handling rejection
• Having a proactive attitude to convert opportunities into new projects
• Using humor, surprise, or personal anecdotes as elements to sympathize with the audience
• Having confidence
• Be able to summarize facts and information in visually appealing ways

You can learn more about persuasive presentation techniques by clicking here .

In the case of instructional presentations, we ought to differentiate two distinctive types:

• Lecture Presentations : Presentations being held at universities or any other educative institution. Those presentations cover, topic by topic, and the contents of a syllabus and are created by the team of teachers in charge of the course.
• Training Presentations : These presentations take place during in-company training sessions and usually comprise a good amount of content that is resumed into easy-to-take solutions. They are aimed to coach employees over certain topics relevant to their work performance. The 70-20-10 Model is frequently used to address these training situations.

Lecture presentations appeal to the gradual introduction of complex concepts, following a structure set in the course’s syllabus. These presentations often have a similar aesthetic as a group of professors or researchers created to share their knowledge about a topic. Personal experience does tell that course presentations often rely on factual data, adequately documented, and on the theoretical side.

An example of a presentation that lies under this concept is a Syllabus Presentation, used by the teaching team to introduce the subject to new students, evaluation methods, concepts to be learned, and expectations to pass the course.

On the other hand, training presentations are slide decks designed to meet an organization’s specific needs in the formal education of their personnel. Commonly known as “continuous education,” plenty of companies invest resources in coaching their employees to achieve higher performance results. These presentations have the trademark of being concise since their idea is to introduce the concepts that shall be applied in practice sessions. 

Ideally, the training presentations are introduced with little text and easy-to-recognize visual cues. Since the idea is to summarize as much as possible, these are visually appealing for the audience. They must be dynamic enough to allow the presenter to convey the message.

Those key takeaways remind employees when they revisit their learning resources and allow them to ruminate on questions that fellow workers raise. 

To sum up this point, building presentation skills for instructional presentations requires:

• Ability to put complex concepts into simpler words
• Patience and a constant learning mindset
• Voice training to deliver lengthy speeches without being too dense
• Ability to summarize points and note the key takeaways
• Empathizing with the audience to understand their challenges in the learning process

The informative presentations take place in business situations, such as when to present project reports from different departments to the management. Another potential usage of these presentations is in SCRUM or other Agile methodologies, when a sprint is completed, to discuss the advance of the project with the Product Owner.

As they are presentations heavily dependent on data insights, it’s common to see the usage of infographics and charts to express usually dense data in simpler terms and easy to remember. 

Informative presentations don’t just fall into the business category. Ph.D. Dissertation and Thesis presentations are topics that belong to the informative presentations category as they condense countless research hours into manageable reports for the academic jury. 

Since these informational presentations can be perceived as lengthy and data-filled, it is important to learn the following professional presentation skills:

• Attention to detail
• Be able to explain complex information in simpler terms
• Creative thinking
• Powerful diction
• Working on pauses and transitions
• Pacing the presentation, so not too much information is divulged per slide

The leading inspirational platform, TEDx, comes to mind when talking about inspirational presentations. This presentation format has the peculiarity of maximizing the engagement with the audience to divulge a message, and due to that, it has specific requirements any presenter must meet.

This presentation format usually involves a speaker on a stage, either sitting or better standing, in which the presenter engages with the audience with a storytelling format about a life experience, a job done that provided a remarkable improvement for society, etc.

Empathizing with the audience is the key ingredient for these inspirational presentations. Still, creativity is what shapes the outcome of your performance as people are constantly looking for different experiences – not the same recipe rephrased with personal touches. The human factor is what matters here, way above data and research. What has your experience to offer to others? How can it motivate another human being to pursue a similar path or discover their true calling?

To achieve success in terms of communication skills presentation, these inspirational presentations have the following requirements:

• Focus on the audience (engage, consider their interests, and make them a part of your story)
• Putting ego aside
• Creative communication skills
• Storytelling skills
• Body language knowledge to apply the correct gestures to accompany your story
• Voice training
• Using powerful words

After discussing the different kinds of presentations we can come across at any stage of our lives, a group of presentation skills is standard in any type of presentation. See below what makes a good presentation and which skills you must count on to succeed as a presenter.

Punctuality

Punctuality is a crucial aspect of giving an effective presentation. Nothing says more about respect for your audience and the organization you represent than delivering the presentation on time . Arriving last minute puts pressure on the tech team behind audiovisuals, as they don’t have enough preparation to test microphones, stage lights, and projector settings, which can lead to a less powerful presentation Even when discussing presentations hosted in small rooms for a reduced audience, testing the equipment becomes essential for an effective presentation.

A solution for this is to arrive at least 30 minutes early. Ideally, one hour is a sweet spot since the AV crew has time to check the gear and requirements for your presentation. Another benefit of this, for example, in inspirational presentations, is measuring the previous presenter’s impact on the audience. This gives insights about how to resonate with the public, and their interest, and how to accommodate your presentation for maximum impact.

Body Language

Our bodies can make emotions transparent for others, even when we are unaware of such a fact. Proper training for body language skills reduces performance anxiety, giving the audience a sense of expertise about the presented topic. 

Give your presentation and the audience the respect they deserve by watching over these potential mistakes:

• Turning your back to the audience for extended periods : It’s okay to do so when introducing an important piece of information or explaining a graph, but it is considered rude to give your back to the audience constantly.
• Fidgeting : We are all nervous in the presence of strangers, even more, if we are the center of attention for that moment. Instead of playing with your hair or making weird hand gestures, take a deep breath to center yourself before the presentation and remember that everything you could do to prepare is already done. Trust your instincts and give your best.
• Intense eye contact : Have you watched a video where the presenter stared at the camera the entire time? That’s the feeling you transmit to spectators through intense eye contact. It’s a practice often used by politicians to persuade.
• Swearing : This is a no-brainer. Even when you see influencers swearing on camera or in podcasts or live presentations, it is considered an informal and lousy practice for business and academic situations. If you have a habit to break when it comes to this point, find the humor in these situations and replace your swear words with funny alternatives (if the presentation allows for it). 

Voice Tone plays a crucial role in delivering effective presentations and knowing how to give a good presentation. Your voice is a powerful tool for exposing your ideas and feelings . Your voice can articulate the message you are telling, briefing the audience if you feel excited about what you are sharing or, in contrast, if you feel the presentation is a burden you ought to complete.

Remember, passion is a primary ingredient in convincing people. Therefore, transmitting such passion with a vibrant voice may help gather potential business partners’ interest.  

But what if you feel sick prior to the presentation? If, by chance, your throat is sore minutes before setting foot on the stage, try this: when introducing yourself, mention that you are feeling a bit under the weather. This resonates with the audience to pay more attention to your efforts. In case you don’t feel comfortable about that, ask the organizers for a cup of tea, as it will settle your throat and relax your nerves.

Tech Skills

Believe it or not, people still feel challenged by technology these days. Maybe that’s the reason why presentation giants like Tony Robbins opt not to use PowerPoint presentations . The reality is that there are plenty of elements involved in a presentation that can go wrong from the tech side:

• A PDF not opening
• Saving your presentation in a too-recent PowerPoint version
• A computer not booting up
• Mac laptops and their never-ending compatibility nightmare
• Not knowing how to change between slides
• Not knowing how to use a laser pointer
• Internet not working
• Audio not working

We can come up with a pretty long list of potential tech pitfalls, and yet more than half of them fall in presenters not being knowledgeable about technology.

If computers aren’t your thing, let the organization know about this beforehand. There is always a crew member available to help presenters switch between slides or configure the presentation for streaming. This takes the pressure off your shoulders, allowing you to concentrate on the content to present. Remember, even Bill Gates can get a BSOD during a presentation .

Presentations, while valuable for conveying information and ideas, can be daunting for many individuals. Here are some common difficulties people encounter when giving presentations:

Public Speaking Anxiety

Glossophobia, the fear of public speaking, affects a significant portion of the population. This anxiety can lead to nervousness, trembling, and forgetfulness during a presentation.

Lack of Confidence

Many presenters struggle with self-doubt, fearing that they may not be knowledgeable or skilled enough to engage their audience effectively.

Content Organization

Organizing information in a coherent and engaging manner can be challenging. Presenters often grapple with how to structure their content to make it easily digestible for the audience. Artificial Intelligence can help us significantly reduce the content arrangement time when you work with tools like our AI Presentation Maker (made for presenters by experts in presentation design). 

Audience Engagement

Keeping the audience’s attention and interest throughout the presentation can be difficult. Distractions, disengaged attendees, or lack of interaction can pose challenges.

Technical Issues

Technology glitches, such as malfunctioning equipment, incompatible file formats, or poor internet connectivity, can disrupt presentations and increase stress.

Time Management

Striking the right balance between providing enough information and staying within time limits is a common challenge. Going over or under the allotted time can affect the effectiveness of the presentation.

Handling Questions and Challenges

Responding to unexpected questions, criticism, or challenges from the audience can be difficult, especially when presenters are unprepared or lack confidence in their subject matter.

Visual Aids and Technology

Creating and effectively using visual aids like slides or multimedia can be a struggle for some presenters. Technical competence is essential in this aspect.

Language and Articulation

Poor language skills or unclear articulation can hinder effective communication. Presenters may worry about stumbling over words or failing to convey their message clearly.

Maintaining appropriate and confident body language can be challenging. Avoiding nervous habits, maintaining eye contact, and using gestures effectively requires practice.

Overcoming Impersonal Delivery

In virtual presentations, maintaining a personal connection with the audience can be difficult. The absence of face-to-face interaction can make it challenging to engage and read the audience.

Cultural and Diversity Awareness

Presenting to diverse audiences requires sensitivity to cultural differences and varying levels of familiarity with the topic.

In this section, we gathered some tips on how to improve presentation skills that can certainly make an impact if applied to your presentation skills. We believe these skills can be cultivated to transform into habits for your work routine.

Tip #1: Build a narrative

One memorable way to guarantee presentation success is by writing a story of all the points you desire to cover. This statement is based on the logic behind storytelling and its power to connect with people .

Don’t waste time memorizing slides or reading your presentation to the audience. It feels unnatural, and any question that diverts from the topic in discussion certainly puts you in jeopardy or, worse, exposes you as a fraud in the eyes of the audience. And before you ask, it is really evident when a presenter has a memorized speech. 

Build and rehearse the presentation as if telling a story to a group of interested people. Lower the language barrier by avoiding complex terms that maybe even you aren’t fully aware of their meaning. Consider the ramifications of that story, what it could lead to, and which are the opportunities to explore. Then, visualize yourself giving the presentation in a natural way.

Applying this technique makes the presentation feel like second nature to you. It broadens the spectrum in which you can show expertise over a topic or even build the basis for new interesting points of view about the project.

Tip #2: Don’t talk for more than 3 minutes per slide

It is a common practice of presenters to bombard the audience with facts and information whilst retaining the same slide on the screen. Why can this happen? It could be because the presenter condensed the talk into very few slides and preferred to talk. The reality is that your spectators won’t retain the information you are giving unless you give visual cues to help that process. 

Opt to prepare more slides and pace your speech to match the topics shown on each slide. Don’t spend more than 3 minutes per slide unless you have to introduce a complex piece of data. Use visual cues to direct the spectators about what you talk about, and summarize the principal concepts discussed at the end of each section.

Tip #3: Practice meditation daily

Anxiety is the number one enemy of professional presenters. It slowly builds without you being aware of your doubts and can hinder your performance in multiple ways: making you feel paralyzed, fidgeting, making you forget language skills or concepts, affecting your health, etc.

Meditation is an ancient practice taken from Buddhist teachings that train your mind to be here in the present. We often see the concepts of meditation and mindfulness as synonyms, whereas you should be aware that meditation is a practice that sets the blocks to reach a state of mindfulness. For presenters, being in the here and now is essential to retain focus, but meditation techniques also teach us to control our breathing and be in touch with our body signals when stress builds up. 

The customary practice of meditation has an impact on imagination and creativity but also helps to build patience – a skill much needed for connecting with your audience in instructional presentations.

Having the proper set of presentation skills can be quite subjective. It goes beyond presentation tips and deepens into how flexible we can be in our ability to communicate ideas.

Different presentations and different audiences shape the outcome of our efforts. Therefore, having a basic understanding of how to connect, raise awareness, and empathize with people can be key ingredients for your career as a presenter. A word of advice: success doesn’t happen overnight. It takes dedication and patience to build communication skills . Don’t condition your work to believe you will be ready “someday”; it’s best to practice and experience failure as part of the learning process.

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6 presentation skills and how to improve them

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What are presentation skills?

The importance of presentation skills, 6 presentation skills examples, how to improve presentation skills.

Tips for dealing with presentation anxiety

Learn how to captivate an audience with ease

Capturing an audience’s attention takes practice. 

Over time, great presenters learn how to organize their speeches and captivate an audience from start to finish. They spark curiosity, know how to read a room , and understand what their audience needs to walk away feeling like they learned something valuable.

Regardless of your profession, you most likely use presentation skills on a monthly or even weekly basis. Maybe you lead brainstorming sessions or host client calls. 

Developing effective presentation skills makes it easier to contribute ideas with confidence and show others you’re someone to trust. Although speaking in front of a crowd sometimes brings nerves and anxiety , it also sparks new opportunities.

Presentation skills are the qualities and abilities you need to communicate ideas effectively and deliver a compelling speech. They influence how you structure a presentation and how an audience receives it. Understanding body language , creating impactful visual aids, and projecting your voice all fall under this umbrella.

A great presentation depends on more than what you say. It’s about how you say it. Storytelling , stage presence, and voice projection all shape how well you express your ideas and connect with the audience. These skills do take practice, but they’re worth developing — especially if public speaking makes you nervous. 

Engaging a crowd isn’t easy. You may feel anxious to step in front of an audience and have all eyes and ears on you.

But feeling that anxiety doesn’t mean your ideas aren’t worth sharing. Whether you’re giving an inspiring speech or delivering a monthly recap at work, your audience is there to listen to you. Harness that nervous energy and turn it into progress.

Strong presentation skills make it easier to convey your thoughts to audiences of all sizes. They can help you tell a compelling story, convince people of a pitch , or teach a group something entirely new to them. And when it comes to the workplace, the strength of your presentation skills could play a part in getting a promotion or contributing to a new initiative.

To fully understand the impact these skills have on creating a successful presentation, it’s helpful to look at each one individually. Here are six valuable skills you can develop:

1. Active listening

Active listening is an excellent communication skill for any professional to hone. When you have strong active listening skills, you can listen to others effectively and observe their nonverbal cues . This helps you assess whether or not your audience members are engaged in and understand what you’re sharing. 

Great public speakers use active listening to assess the audience’s reactions and adjust their speech if they find it lacks impact. Signs like slouching, negative facial expressions, and roaming eye contact are all signs to watch out for when giving a presentation.

2. Body language

If you’re researching presentation skills, chances are you’ve already watched a few notable speeches like TED Talks or industry seminars. And one thing you probably noticed is that speakers can capture attention with their body language. 

A mixture of eye contact, hand gestures , and purposeful pacing makes a presentation more interesting and engaging. If you stand in one spot and don’t move your body, the audience might zone out.

3. Stage presence

A great stage presence looks different for everyone. A comedian might aim for more movement and excitement, and a conference speaker might focus their energy on the content of their speech. Although neither is better than the other, both understand their strengths and their audience’s needs. 

Developing a stage presence involves finding your own unique communication style . Lean into your strengths, whether that’s adding an injection of humor or asking questions to make it interactive . To give a great presentation, you might even incorporate relevant props or presentation slides.

4. Storytelling

According to Forbes, audiences typically pay attention for about 10 minutes before tuning out . But you can lengthen their attention span by offering a presentation that interests them for longer. Include a narrative they’ll want to listen to, and tell a story as you go along. 

Shaping your content to follow a clear narrative can spark your audience’s curiosity and entice them to pay careful attention. You can use anecdotes from your personal or professional life that take your audience along through relevant moments. If you’re pitching a product, you can start with a problem and lead your audience through the stages of how your product provides a solution.

5. Voice projection

Although this skill may be obvious, you need your audience to hear what you’re saying. This can be challenging if you’re naturally soft-spoken and struggle to project your voice.

Remember to straighten your posture and take deep breaths before speaking, which will help you speak louder and fill the room. If you’re talking into a microphone or participating in a virtual meeting, you can use your regular conversational voice, but you still want to sound confident and self-assured with a strong tone.

If you’re unsure whether everyone can hear you, you can always ask the audience at the beginning of your speech and wait for confirmation. That way, they won’t have to potentially interrupt you later.

Ensuring everyone can hear you also includes your speed and annunciation. It’s easy to speak quickly when nervous, but try to slow down and pronounce every word. Mumbling can make your presentation difficult to understand and pay attention to.

6. Verbal communication 

Although verbal communication involves your projection and tone, it also covers the language and pacing you use to get your point across. This includes where you choose to place pauses in your speech or the tone you use to emphasize important ideas.

If you’re giving a presentation on collaboration in the workplace , you might start your speech by saying, “There’s something every workplace needs to succeed: teamwork.” By placing emphasis on the word “ teamwork ,” you give your audience a hint on what ideas will follow.

To further connect with your audience through diction, pay careful attention to who you’re speaking to. The way you talk to your colleagues might be different from how you speak to a group of superiors, even if you’re discussing the same subject. You might use more humor and a conversational tone for the former and more serious, formal diction for the latter.

Everyone has strengths and weaknesses when it comes to presenting. Maybe you’re confident in your use of body language, but your voice projection needs work. Maybe you’re a great storyteller in small group settings, but need to work on your stage presence in front of larger crowds. 

The first step to improving presentation skills is pinpointing your gaps and determining which qualities to build upon first. Here are four tips for enhancing your presentation skills:

1. Build self-confidence

Confident people know how to speak with authority and share their ideas. Although feeling good about your presentation skills is easier said than done, building confidence is key to helping your audience believe in what you’re saying. Try practicing positive self-talk and continuously researching your topic's ins and outs.

If you don’t feel confident on the inside, fake it until you make it. Stand up straight, project your voice, and try your best to appear engaged and excited. Chances are, the audience doesn’t know you’re unsure of your skills — and they don’t need to.

Another tip is to lean into your slideshow, if you’re using one. Create something colorful and interesting so the audience’s eyes fall there instead of on you. And when you feel proud of your slideshow, you’ll be more eager to share it with others, bringing more energy to your presentation.

2. Watch other presentations

Developing the soft skills necessary for a good presentation can be challenging without seeing them in action. Watch as many as possible to become more familiar with public speaking skills and what makes a great presentation. You could attend events with keynote speakers or view past speeches on similar topics online.

Take a close look at how those presenters use verbal communication and body language to engage their audiences. Grab a notebook and jot down what you enjoyed and your main takeaways. Try to recall the techniques they used to emphasize their main points, whether they used pauses effectively, had interesting visual aids, or told a fascinating story.

3. Get in front of a crowd

You don’t need a large auditorium to practice public speaking. There are dozens of other ways to feel confident and develop good presentation skills.

If you’re a natural comedian, consider joining a small stand-up comedy club. If you’re an avid writer, participate in a public poetry reading. Even music and acting can help you feel more comfortable in front of a crowd.

If you’d rather keep it professional, you can still work on your presentation skills in the office. Challenge yourself to participate at least once in every team meeting, or plan and present a project to become more comfortable vocalizing your ideas. You could also speak to your manager about opportunities that flex your public speaking abilities.

4. Overcome fear

Many people experience feelings of fear before presenting in front of an audience, whether those feelings appear as a few butterflies or more severe anxiety. Try grounding yourself to shift your focus to the present moment. If you’re stuck dwelling on previous experiences that didn’t go well, use those mistakes as learning experiences and focus on what you can improve to do better in the future.

Tips for dealing with presentation anxiety 

It’s normal to feel nervous when sharing your ideas. In fact, according to a report from the Journal of Graduate Medical Education, public speaking anxiety is prevalent in 15–30% of the general population .

Even though having a fear of public speaking is common, it doesn’t make it easier. You might feel overwhelmed, become stiff, and forget what you were going to say. But although the moment might scare you, there are ways to overcome the fear and put mind over matter.

Use these tactics to reduce your stress when you have to make a presentation:

1. Practice breathing techniques

If you experience anxiety often, you’re probably familiar with breathing techniques for stress relief . Incorporating these exercises into your daily routine can help you stop worrying and regulate anxious feelings. 

Before a big presentation, take a moment alone to practice breathing techniques, ground yourself, and reduce tension. It’s also a good idea to take breaths throughout the presentation to speak slower and calm yourself down .

2. Get organized

The more organized you are, the more prepared you’ll feel. Carefully outline all of the critical information you want to use in your presentation, including your main talking points and visual aids, so you don’t forget anything. Use bullet points and visuals on each slide to remind you of what you want to talk about, and create handheld notes to help you stay on track.

3. Embrace moments of silence

It’s okay to lose your train of thought. It happens to even the most experienced public speakers once in a while. If your mind goes blank, don’t panic. Take a moment to breathe, gather your thoughts, and refer to your notes to see where you left off. You can drink some water or make a quick joke to ease the silence or regain your footing. And it’s okay to say, “Give me a moment while I find my notes.” Chances are, people understand the position you’re in.

4. Practice makes progress

Before presenting, rehearse in front of friends and family members you trust. This gives you the chance to work out any weak spots in your speech and become comfortable communicating out loud. If you want to go the extra mile, ask your makeshift audience to ask a surprise question. This tests your on-the-spot thinking and will prove that you can keep cool when things come up.

Whether you’re new to public speaking or are a seasoned presenter, you’re bound to make a few slip-ups. It happens to everyone. The most important thing is that you try your best, brush things off, and work on improving your skills to do better in your next presentation.

Although your job may require a different level of public speaking than your favorite TED Talk , developing presentation skills is handy in any profession. You can use presentation skills in a wide range of tasks in the workplace, whether you’re sharing your ideas with colleagues, expressing concerns to higher-ups, or pitching strategies to potential clients.

Remember to use active listening to read the room and engage your audience with an interesting narrative. Don’t forget to step outside your comfort zone once in a while and put your skills to practice in front of a crowd. After facing your fears, you’ll feel confident enough to put presentation skills on your resume.

If you’re trying to build your skills and become a better employee overall, try a communications coach with BetterUp. 

Elevate your communication skills

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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How to make a great presentation

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The secret structure of great talks

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TED's secret to great public speaking

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Presentation Skills:

• A - Z List of Presentation Skills
• Top Tips for Effective Presentations
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• What is a Presentation?
• Preparing for a Presentation
• Organising the Material
• Writing Your Presentation
• Deciding the Presentation Method
• Managing your Presentation Notes
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Presentation Skills

Presenting information clearly and effectively is a key skill in getting your message across. Today, presentation skills are required in almost every field, and most of us are required to give presentations on occasions. While some people take this in their stride, others find it much more challenging.

It is, however, possible to improve your presentation skills with a bit of work. This section of SkillsYouNeed is designed to help.

Many people feel terrified when asked to talk in public, especially to bigger groups. However, these fears can be reduced by good preparation, which will also lay the groundwork for making an effective presentation.

There are Different Types of Presentations, but They’re All Presentations

There are any number of occasions when you may be asked to speak in public or to a group of people. They include:

• Presenting or making a speech at a conference or event.
• Objecting to a planning proposal at a council meeting.
• Making a speech at a wedding.
• Proposing a vote of thanks to someone at a club or society.
• On behalf of a team, saying goodbye and presenting a gift to a colleague who is leaving.
• Seeking investment or a loan to help you set up a new business.

These can all be considered presentations.

They do not, however, all require the same approach. You would not, for example, use PowerPoint to thank a colleague who was leaving. It would be unusual (though it has been done) to use it in a speech at a wedding. However, a conference audience would be somewhat surprised NOT to see slides projected onto a screen.

It follows, therefore, that there is no single set of rules that apply to all presentations. There are, however, some things that every presentation opportunity has in common. These include:

You will present better if you have prepared effectively . This does NOT necessarily mean that you have written out your speech verbatim and rehearsed it until you know it off by heart—although that might work for some people. It does, however, mean that you have to be confident that you are saying the right thing, in the right way, to the right people.

You need to be clear about your audience and your message . Every presentation will be better if you have clearly considered the message that you want or need to convey, and how best to convey it to your audience. These two pieces of information drive your style, structure, content, and use of visual aids.

You must never overrun your allocated time .  In other words, don’t outstay your welcome. Almost every speech or presentation is better if it is shorter. Nobody minds going for coffee early or finishing before they expected to do so. Everybody minds being held up.

Generally speaking, your audience starts on your side. As a rule, your audience is there (more or less) voluntarily. They have chosen to listen to you, and they want to enjoy your presentation. The occasion is yours to lose.

An Important Point

There is one very important point to remember: if what you’re doing or saying is not working, do something else.

One of the worst feelings as a presenter is that you have lost your audience. You know that’s happened, but you continue to stumble through your remaining PowerPoint slides for the next 15 minutes, as your audience checks their phones and wishes it was coffee time. You think you have no choice, but that’s not actually true.

When you present, you are in charge of the room . The audience has effectively handed you control and is sitting back waiting for you to do something. You may have prepared a specific talk, but if you see that isn’t working, you can always change it. You are, after all, the expert.

You can, for example:

• Skip through some slides to a section that they may find more interesting;
• Ask your audience whether there is particular information that they were expecting that you are not providing;
• Suggest that everyone looks a bit sleepy, and maybe it would be better to start questions early, or have a discussion; or
• Ask the audience at the start of the presentation what they are expecting and what they want you to cover. That way, you can tailor the presentation to fit their expectations.

Just as when you are facilitating, you want to help your audience get the most out of your presentation. The best way to do that is to accept feedback—which may include smiles, nods of interest, or people getting their phones out.

Quick Guide to Effective Presentations

If you need to improve your presentation skills quickly, then a really good place to start is with our Top Tips for Effective Presentations .

This will give you some ‘quick wins’ that will help you improve your presentations. If you’re already an experienced presenter, this page should be a useful refresher, or even take your skills from good to great.

Our tips include general ideas about connecting with your audience, information about the importance of voice and body language, and detailed tips about preparing slide-shows.

The most important tip of all, however, is to remember that it's all about your audience.

Keep that in mind, and your presentation skills will almost instantly improve.

If you have more time to develop your presentation skills…

…then the Presentation Skills section of SkillsYouNeed is designed to help.

Our Presentation Skills section is split into two parts.

• The first gives you a step-by-step guide to putting together and delivering a professional and effective presentation .
• The second provides more detailed information about presenting and communicating in particular circumstances .

You can either use our step-by-step guide to walk you through the presentation preparation and delivery process, or you can focus on particular areas that are an issue for you.

Preparing for Your Presentation

The guide starts by explaining What is a Presentation?

We define a presentation as a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team. Effective presentations usually require careful thought and preparation—although this preparation need not take very long.

Preparation is the most important part of making a successful presentation.  Our page on Preparing For A Presentation explains what information you need before you can really start to plan your presentation and decide what you are going to say. The most important aspects include the objective of the presentation, the subject, and the audience.

Irrespective of whether the occasion is formal or informal, you should always aim to give a clear, well-structured delivery. To do so, you need to organise your presentation material . You can either do this in your head, or use a technique like mind-mapping to help you identify links and good flow.

By the time you come to write your presentation , you should know exactly what you want to say and the order in which you want to say it. You may want to use one of the standard presentation structures, such as ‘What, Why, How?’. You will also find it helpful to consider how to tell your story most effectively, and to use stories in your presentation to illustrate points. There is more about this in our page on writing your presentation .

You also need to decide on your presentation method . Presentations range from the formal to the informal. Your choice of presentation method will depend on many factors, including the audience, the venue, the facilities, and your own preferences.

Visual aids can add another dimension to your presentation, helping to hold your audience’s attention, and also act as a reminder of what you wanted to say. However, they need handling with care. Only use visual aids if they are necessary to maintain interest and assist comprehension . If visual aids are not used well, they can ruin a presentation.

See Working with Visual Aids to avoid falling into the trap of the dreaded ‘ Death by PowerPoint’ .

A particular case of visual aids is the use of data in a presentation.

There are times when using data in a presentation can really help you to tell the story better. It is, however, important not to blind your audience with statistics. You also need to remember that many people find numbers difficult to understand. Our page on Presenting Data gives some hints and tips about using data effectively in a presentation situation.

On the Day of the Presentation

There are a number of aspects to delivering your presentation on the day.

The practicalities of how you manage your presentation can make a significant difference to its success, and to your nerves! For example, turning up early means that you have will have a chance to see the room, and ensure that you can operate all the necessary equipment. There is more about how to cope, including managing sound systems, audio-visual equipment and lecterns in our page on Managing the Presentation Event .

Many people also feel very nervous before and during a presentation. This is entirely normal, and can even be helpful if you can channel it in the right way. There are some tried and tested strategies and techniques to manage your nerves so that you can concentrate on delivering an effective and engaging presentation.

See Coping with Presentation Nerves for some ideas that will help.

How you present yourself can also affect how your audience responds to your presentation.

You need to fit with your audience's expectations if they are not going to spend quite a large chunk of your presentation dealing with the differences between expectations and reality.

For more about aspects of self-presentation, see our page on Self-Presentation in Presentations .

You also need to consider how to manage your presentation notes .

Few people are able to give a presentation without notes. You will need to know your own abilities and decide how best to make the presentation. You might manage your talk by using full text, notes on cue cards, keywords on cue cards, or mind maps. There is more about this in our page on Managing your Presentation Notes .

After the presentation, you may be faced with a question-and-answer session. For many people, this is the worst part of the event.

Decide in advance how and when you wish to handle questions. Some speakers prefer questions to be raised as they arise during the presentation whilst others prefer to deal with questions at the end. At the start of your presentation, you should make clear your preferences to the audience. See our page on Dealing with Questions for more ideas about how to make the question session pleasant and productive, rather than something to dread.

Presenting Under Particular Circumstances

You may find that you need to give a presentation under certain circumstances, where your previous experience is less helpful.

Circumstances that may be new to you include:

• Giving a Speech , for example, at a wedding.

One particular special case is attending public consultation meetings.

Our pages on Attending Public Consultation Meetings , and Managing Public Consultation Meetings provide information to help whether you are a concerned member of the public, or responsible for organising a public meeting.

You may also find yourself required to organise or manage a press conference.

Although this may not strictly be what you would describe as a ‘presentation’, it is nonetheless an event at which you are required to present your organisation in a particular light.

Our page on Managing a Press Conference gives some ideas about how best to do that.

Finally, should you be unlucky enough to be involved in a serious crisis or disaster that affects your organisation, our page on Crisis Communications gives some ideas about how to manage press and public relations on these occasions.

Start with: What is a Presentation? Top Tips for Effective Presentations

See also: Personal Appearance Interpersonal Communication Skills

14 Practical Tips to Improve Your Presentation Skills

• The Speaker Lab
• May 11, 2024

Table of Contents

Ever felt complete dread and fear at the thought of stepping up to deliver a presentation? If so, you’re not alone. The fear of public speaking is more common than you might think, but with the right presentation skills , it’s a hurdle that can be overcome.

In this article, we’ll help you master basic confidence-building techniques and conquer advanced communication strategies for engaging presentations. We’ll explore how body language and eye contact can make or break your connection with your audience; delve into preparation techniques like dealing with filler words and nervous habits; discuss tailoring content for different audiences; and much more.

Whether you’re prepping for job interviews or gearing up for big presentations, being prepared is key. With adequate practice and the proper attitude, you can crush your speech or presentation!

Mastering the Basics of Presentation Skills

Presentation skills are not just about speaking in front of a crowd. It’s also about effective communication, audience engagement, and clarity. Mastering these skills can be transformative for everyone, from students to corporate trainers.

Building Confidence in Presentations

Becoming confident when presenting is no small feat. But fear not. Even those who feel jittery at the mere thought of public speaking can become masters with practice and patience. Just remember: stage fright is common and overcoming it is part of the process towards becoming an effective presenter.

Taking deep breaths before you start helps calm nerves while visualizing success aids in building confidence. Also, know that nobody minds if you take a moment to gather your thoughts during your presentation—everybody minds more if they cannot understand what you’re saying because you’re rushing.

The Role of Practice in Enhancing Presentation Skills

In line with old wisdom, practice indeed makes perfect, especially when improving presentation skills. Consistent rehearsals allow us to fine-tune our delivery methods like maintaining eye contact or controlling body language effectively.

You’ll learn better control over filler words through repeated drills. Plus, the extra practice can help you troubleshoot any technical glitches beforehand, saving you the sudden panic during your actual presentations.

Remember that great presenters were once beginners too. Continuous effort will get you there sooner rather than later.

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Body Language and Eye Contact in Presentations

The effectiveness of your presentation can hinge on more than just the words you say. Just as important is your body language .

Impact of Posture on Presentations

Your posture speaks volumes before you utter a word. Standing tall exudes confidence while slouching could signal nervousness or lack of preparation.

If there’s one lesson to take away from our YouTube channel , it’s this: good presenters know their message but great ones feel it through every fiber (or muscle) of their being. The audience can sense that energy when they see open body language rather than crossed arms.

Maintaining Eye Contact During Your Presentation

Eyes are often called windows to the soul for a reason. They’re communication powerhouses. Making eye contact helps build trust with your audience members and keeps them engaged throughout your speech.

Avoid staring at note cards or visual aids too much as this might give an impression that you’re unprepared or uncertain about your chosen topic. Instead, aim to maintain eye contact between 50% of the time during presentations. This commonly accepted “50/70 rule” will help you exhibit adequate confidence to your audience.

If stage fright has gotten a hold on you, take deep breaths before you start speaking in order to stay calm. Make sure that fear doesn’t disrupt your ability to maintain eye-contact during presentations.

If body language and eye contact still feel like a lot to manage during your big presentation, remember our golden rule: nobody minds small mistakes. It’s how you handle questions or mishaps that truly makes a difference—so stay positive and enthusiastic.

Preparation Techniques for Successful Presentations

Presentation skills are like a craft that requires meticulous preparation and practice. Aspects like visual aids and time management contribute to the overall effectiveness of your delivery.

The first step towards delivering an impactful presentation is research and organization. The content should be well-researched, structured logically, and presented in simple language. This will make sure you deliver clear messages without any room for misinterpretation.

Dealing with Filler Words and Nervous Habits

Nervous habits such as excessive use of filler words can distract from your message. Luckily, there are plenty of strategies that can address these issues. For instance, try taking deep breaths before speaking or using note cards until fluency is achieved. In addition, practice regularly to work on eliminating these verbal stumbling blocks.

Avoiding Distractions During Presentations

In a digital age where distractions abound, maintaining focus during presentations has become an even more crucial part of the preparation process. This video by motivational speaker Brain Tracy provides insights on how one could achieve this level of focus required for effective presentations.

Maintaining Confidence Throughout Your Presentation

Confidence comes from thorough understanding of the chosen topic combined with regular practice sessions before the big day arrives. Make use of note cards or cue cards as needed but avoid reading from them verbatim.

Taking control over stage fright starts by arriving early at the venue so that you familiarize yourself with the surroundings, which generally calms nerves down considerably. So next time you feel nervous before a big presentation, remember—thorough preparation can make all the difference.

Engaging Your Audience During Presentations

Connecting with your audience during presentations is an art, and mastering it can take your presentation skills to the next level. Making the message conveyed reach an emotional level is essential, not just conveying facts.

Understanding Your Target Audience

The first step towards engaging your audience is understanding them. Tailor the content of your presentation to their needs and interests. Speak in their language—whether that be professional jargon or everyday slang—to establish rapport and ensure comprehension.

An effective presenter understands who they’re speaking to, what those individuals care about, and how best to communicate complex ideas understandably.

Making Complex Information Understandable

Dense data or complicated concepts can lose even the most interested listener if presented ineffectively. Breaking your key points down into manageable chunks helps maintain attention while promoting retention. Analogies are especially useful for this purpose as they make unfamiliar topics more relatable.

Audience Participation & Questions: A Two-Way Street

Incorporating opportunities for audience participation encourages engagement at another level. It allows listeners to become active participants rather than passive receivers of knowledge.

Consider techniques like live polls or interactive Q&A sessions where you invite questions from attendees mid-presentation instead of saving all queries until the end.

This gives you a chance not only engage but also address any misunderstandings right on spot.

• Treat each question asked as an opportunity—it’s evidence someone has been paying attention. Even challenging questions should be welcomed as they demonstrate an engaged, thoughtful audience.
• Encourage participation. It can be as simple as a show of hands or the use of interactive technologies for live polling during your presentation. This keeps your audience active and invested in the content.

Remember, your presentation isn’t just about putting on a show—it’s about meaningful interaction.

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Presentation Skills in Specific Contexts

Whether you’re nailing your next job interview, presenting an exciting marketing campaign, or delivering insightful educational content, the context matters. Let’s take a look.

The Art of Job Interviews

A successful job interview often hinges on effective communication and confidence. Here, the target audience is usually small but holds significant influence over your future prospects. Body language plays a crucial role; maintain eye contact to show sincerity and interest while open body language communicates approachability.

Bullet points summarizing key experiences are also helpful for quick recall under pressure. This allows you to present your chosen topic with clarity and positive enthusiasm without relying heavily on note or cue cards.

Pitching in Public Relations & Marketing

In public relations (PR) and marketing contexts, presentations need to capture attention quickly yet hold it long enough to deliver key messages effectively. Visual aids are valuable tools here—they help emphasize points while keeping the audience engaged.

Your aim should be highlighting presentation benefits that resonate with potential clients or partners, making them feel as though ignoring such opportunities would mean missing out big time.

Educational Presentations

An educational setting demands its own unique set of presentation skills where deep understanding trumps flashy visuals. You must make complex information understandable without oversimplifying essential details—the use of analogies can be beneficial here.

Keeping the audience’s attention is critical. Encourage questions and participation to foster a more interactive environment, enhancing learning outcomes for all audience members.

Tips for Becoming a Great Presenter

No single method is suitable for everyone when it comes to speaking in public. However, incorporating continuous improvement and practice into your routine can make you an exceptional presenter.

Tailor Your Presentation to Your Audience

Becoming an excellent speaker isn’t just about delivering information; it’s also about making a connection with the audience. So make sure that you’re taking setting, audience, and topic into consideration when crafting your presentation. What works for one audience may not work for another, so be sure to adapt your presentation styles according to the occasion in order to be truly effective.

The Power of Practice

The art of mastering public speaking skills requires practice —and lots of it . To become a great presenter, focus on improving communication skills through practice and feedback from peers or mentors. Try to seek feedback on every speech delivered and incorporate those pointers in your future presentations. Over time, this cycle of delivery-feedback-improvement significantly enhances your ability to connect with audiences and convey ideas effectively.

If you’re looking for examples of good speakers, our speech breakdowns on YouTube provide excellent examples of experienced presenters who masterfully utilize speaking techniques. Analyzing their strategies could give you great ideas for enhancing your own style.

Finding Your Style

A crucial part of captivating any audience lies in how you deliver the message rather than the message itself. Developing a unique presentation style lets you stand out as an engaging speaker who commands attention throughout their talk. Through — you guessed it — practice, you can develop a personal presentation style that resonates with listeners while showcasing your expertise on the chosen topic.

Your body language plays a pivotal role here: open gestures communicate confidence and enthusiasm towards your subject matter, two qualities essential for keeping audiences hooked. Similarly, using vocal variety adds dynamism to speeches by emphasizing points when needed or creating suspense during storytelling parts of your talk.

Cultivating Passion & Enthusiasm

Showcasing genuine passion for the subject helps keep listeners engaged throughout even lengthy presentations. Sharing stories related to the topic or expressing excitement about sharing knowledge tends to draw people in more than mere data recitation ever could.

Recognize that everybody is distinctive; don’t expect identical results from every speaker. The path to becoming a great presenter involves recognizing your strengths and working tirelessly on areas that need improvement.

FAQs on Presentation Skills

What are good presentation skills.

Good presentation skills include a clear message, confident delivery, engaging body language, audience understanding, and interaction. They also involve effective preparation and practice.

What are the 5 steps of presentation skills?

The five steps of presenting include: planning your content, preparing visual aids if needed, practicing the delivery aloud, performing it with confidence, and finally post-presentation reflection for improvements.

What are the 5 P’s of presentation skills?

The five P’s stand for Preparation (researching your topic), Practice (rehearsing your talk), Performance (delivering with confidence), Posture (standing tall), and Projection (using a strong voice).

What are your presentation skills?

Your personal set of abilities to deliver information effectively is what we call your presentation skill. It can encompass public speaking ability, clarity in speech or writing as well as visual communication talent.

Mastering presentation skills isn’t an overnight process, but practice and perseverance will put you well on your way to becoming an effective speaker.

You’ve learned that confidence plays a crucial role in effective presentations, so take deep breaths, make eye contact, and keep your body language open. As always, preparation is key. Tackle filler words head-on and get comfortable with visual aids for impactful storytelling.

Remember the importance of audience engagement — it’s all about understanding their needs and tailoring your content accordingly. This way, complex information turns into digestible insights.

Above all else: practice! After all, nothing beats experience when it comes to improving public speaking abilities.

• Last Updated: May 9, 2024

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Imagine a busy office, and someone steps up to give a presentation. They have important things to say, but the message doesn’t quite hit the mark. This often happens in the workplace – presenting the idea isn’t always easy.

In today’s workplace, of course, being good at presentations is more than just a useful skill; it’s something you need to succeed. Being able to share information clearly, persuasively, and with impact goes beyond the job interview process, titles, and industries. Once you get the hang of it, it can open up opportunities, build teamwork, and boost your professional reputation.

This blog is all about improving at presenting in the workplace. We’ll talk about why it’s so important, look at the key parts of a good presentation, and give you practical tips to become a more confident and effective presenter.

So, whether you’re a pro or just starting out, let’s work on making your presentations stand out in the workplace.

What Are Presentation Skills?

Beyond the surface, presentation skills are the nuanced art of delivering information in a way that grabs attention and leaves a lasting impression. It’s a multifaceted approach to public speaking , covering both how you articulate your thoughts and how you convey them through your body language and visuals.

Presentations are about choosing words that resonate, structuring ideas coherently, and ensuring clarity in delivery. Yet, presentation skills extend to the non-verbal communication, where gestures, facial expressions , eye contact , and the strategic use of visuals play a pivotal role in enhancing your message.

Think of presentation skills as a toolkit, each element contributing uniquely to the overall impact. Your words are like the instruments, your gestures add flair, and visuals are powerful anchors for understanding.

It’s a comprehensive strategy aimed at communicating information and making it relatable, memorable, and compelling.

Honing these presentation skills is more than a professional advantage in the workplace—it’s a means to influence decisions, foster collaboration, and establish yourself as a confident and effective communicator. As we dive deeper into workplace presentation skills, we’ll dissect these components to empower you to master the art of impactful presentations.

What Are The Key P resentation Skills in Workplace

In the professional world, honing specific soft skills is essential for delivering presentations that leave a lasting impact.

Let’s understand these crucial presentation skills in workplace   abilities that extend beyond the mere conveyance of information, focusing on establishing a meaningful connection with your audience:

1. Verbal Communication

Mastering verbal communication involves more than just speaking—it’s about articulating thoughts with precision, clarity, and impact and most importantly active listening. Your choice of words, tone, pitch, and pacing all play crucial roles in ensuring your message or idea is heard and truly understood when you speak. A skilled communicator can keep the audience engaged through eloquence, making the presentation memorable and engaging.

2. Non-Verbal Communication

Non-verbal cues, comprising open body language, facial expressions, and gestures, communicate and deliver a wealth of information beyond spoken words. A presenter who masters non-verbal communication can project confidence, sincerity, and enthusiasm. Understanding and aligning non-verbal signals with verbal messages create seamless and compelling presentations, fostering a deeper connection with the audience.

3. Visual Communication

Visual communication skills go beyond aesthetics; it’s a strategic use of visuals—slides, charts, graphs—to enhance understanding and retention. Proficiency in visual communication ensures that your presentation is not only informative but visually appealing. Well-crafted visual aids complement spoken words, making complex information more accessible and leaving a lasting impression.

4. Written Communication

While spoken words take centre stage, effective written communication supports and reinforces your message. Crafting clear and concise content for slides, handouts, or supplementary materials adds depth to your presentation. A skilful presenter understands the importance of synergy between spoken and written communication, ensuring that both channels work harmoniously to convey key information to the audience.

5. Adaptability

Adaptability is the ability to tailor your presentation style to suit different audiences and dynamic situations. It involves recognising and responding to the unique needs and dynamics of each context using your critical thinking. A versatile presenter can seamlessly adjust vocal tone, content, and delivery, ensuring that the message remains relevant and impactful. Adaptability transforms a presentation from a one-size-fits-all approach to a customised and resonant experience for diverse audiences.

Why Are Good Presentation Skills Important In The Workplace?

In the dynamic and competitive workplace, the mastery of effective presentation skills in workplace transcends being merely advantageous; it becomes imperative for substantial career growth.

Let’s go deeper into the multifaceted reasons why honing these critical skills is pivotal for professional success:

Professional Credibility

The art of presenting ideas with clarity and self-confidence is akin to crafting a professional persona. Strong presentation skills cultivate an aura of professional credibility, earning the trust and respect of colleagues, superiors, and stakeholders. This credibility is a cornerstone for building enduring professional relationships, positioning you as a reliable and competent office employee. 

Influence And Persuasion

Beyond mere communication, presentations are platforms for influence and persuasion. The ability to articulate ideas persuasively equips you to navigate diverse scenarios – whether you’re pitching proposals, leading team meetings, or advocating for projects. This skill becomes a powerful tool, enabling you to shape opinions, garner support, communicate and drive initiatives towards organisational success.

Career Advancement

Good presentation skills often serve as a catalyst for an accelerated career trajectory. A good presenter who can deliver compelling presentations is recognised as a valuable asset to the organisation. This distinction positions you for leadership roles where effective , communication skills , inspiration, and engagement of others are not just valued but crucial for steering the organisation towards its goals.

Enhanced Collaboration

Effective presenters are architects of collaborative environments. Through adept communication and engagement, they create spaces that foster collaboration among team members, clients, and stakeholders. Effective presentation skills contribute to the development of positive relationships, laying the groundwork for successful collaborations and shared achievements.

Confidence Building

Mastery of presentation skills is a journey towards projecting confidence. As you become adept at expressing ideas with impact, your confidence grows proportionally. This confidence not only enhances your personal and professional life but also has a ripple effect, inspiring confidence in your colleagues and contributing to the creation of creating a positive and dynamic work culture.

Leadership Development

Presentation skills are integral to leadership skills. Leaders are often required to articulate a vision, present information, motivate teams, and navigate challenges through effective communication. The ability to convey ideas clearly and inspire others through presentations is a hallmark of effective leadership, paving the way for greater leadership responsibilities.

How To Improve Workplace Presentation Skills?

Now that we understand the importance of workplace presentation skills let’s delve more detail into actionable strategies to enhance and refine these crucial abilities:

Tailor Content To Your Audience

The first step is understanding your audience, which is crucial for an effective presentation. Utilise techniques such as audience analysis to gather information about their interests, preferences, and knowledge levels. Craft a message that resonates with them by incorporating relevant examples and industry-specific terminology and addressing their specific needs. Consider using audience personas to create a more personalised and targeted presentation.

Utilise Storytelling Techniques

Storytelling is an art that can be honed with specific techniques. Begin with an engaging hook to grab attention, then structure your narrative with a clear beginning, middle, and end. Introduce relatable characters and real-life scenarios to illustrate key points. Use the power of visualisation by painting vivid images with your words. 

Audience loses interest when stage presence lacks confidence or enthusiasm keep your audience, so strive to maintain a dynamic and captivating delivery throughout your storytelling journey.

Employ the Hero’s Journey framework to keep the focus of your audience interested because the hero overcomes challenges, creating a connection.

Learn To Manage Nerves

Techniques for managing nerves involve both mental and physical strategies. Practise deep breathing exercises to calm your mind and reduce anxiety. Visualisation techniques involve mentally rehearsing a successful presentation, boosting confidence and honing effective time management skills. Mindfulness practices that focus on the present moment can help alleviate nervous tension. 

Additionally, the 10-20-30 Rule for slides (10 slides, 20 minutes, 30-point font) can simplify your visuals and ease presentation anxiety.

Invest In Professional Development

To invest in professional development, explore various resources and methodologies. Attend workshops, leadership development programs or webinars dedicated to presentation or public speaking skills. Enrol in a course that provides practical insights and strategies to develop presentation skills. Consider hiring a presentation coach for personalised guidance. Utilise online platforms offering interactive modules and real-world scenarios.

In job interviews or such situations , having refined presentation skills can significantly enhance your chances of success.

Practice And Seek Feedback

Effective practice involves simulated presentations and seeking constructive feedback. Utilise techniques like Mirror Practice to observe your eye contact, open body language and hand gestures. Record yourself to assess pacing, tone, and overall delivery. Practice with a timer to ensure adherence to allocated time. For feedback, create a feedback form or seek input from colleagues and mentors. Embrace the Two Stars and a Wish model, where you identify two positive aspects and one area for improvement, fostering a balanced and constructive feedback loop.

Free Tools To Enhance Your Presentations

Check out these free tools that can help make your presentations look better and grab the audience’s attention.

Let’s dive into how these tools can make effective presentations without costing you a dime!

Offers a vast library of professional templates (thousands!) covering various presentation styles and topics. Their drag-and-drop interface is user-friendly for beginners, while advanced features like animation and data visualisation cater to experienced users. Additionally, they boast a massive collection of stock photos, illustrations, and icons (many even free!) that you can seamlessly integrate into your slides. 

Google Slides

This lightweight editor shines in its simplicity and accessibility. Being part of Google Drive, it integrates seamlessly with other Google tools like Docs and Sheets, facilitating easy data import. While the template selection is decent, the main strength lies in its real-time collaboration features, allowing multiple users to edit and work on the presentation simultaneously.

This interactive tool focuses on keeping the audience engaged in real time. Create polls, quizzes, and word clouds on the fly, allowing your audience members to participate and respond directly during your presentation. This fosters a more dynamic and memorable speaking experience. Their free plan lets you create basic polls and quizzes, while paid plans offer advanced features like live data visualisation and presenter controls.

GetFeedback

This platform focuses on structured feedback collection. Design surveys with various question types (multiple choice, open-ended, rating scales) and customise them to gather specific feedback on different aspects of your presentation. Analyse responses, identify areas for improvement and track progress over time. Their free plan allows for basic surveys with limited responses, while paid plans offer advanced features like branching logic and reporting tools.

Conclusion: Effective Presentation Skills to Build Your Personal and Professional Life.

Wrapping up our discussion on presenting at work, it’s clear that being good at this isn’t just a skill—it’s a big plus for your career.

Whether you want to impress decision-makers, work better with others, or move up in your job, having great presentation skills is like having a secret weapon.

Remember, getting better at presentations is a journey, not a one-time thing. Each time you present, see it as a chance to get even better.

Learn from what goes well and what doesn’t. As you put these ideas into action, may your presentations not just be about talking but about connecting, persuading, and succeeding in the busy world of work.

Here’s to you becoming an awesome presenter—confident, interesting, and leaving a lasting impression.

By Rishabh Bhandari

Unveiling the significance: exploring the importance of presentation skills, books on presentation skills: essential books and resources for effective communication, unlocking effective oral presentation skills and public speaking proficiency.

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12 Ways to Improve Your Presentation Skills [for Work & Life]

According to research by the National Institute of Mental Health, around 75% of people list public speaking as their number one fear , even higher than their fear of death! 

At the same time, though, presentation skills are among the most in-demand skills for just about any job out there . 

Want to get over your fear of public speaking, improve your presentation skills, and give your career a huge boost?

You’re in the right place! This article is here to tell you everything you need to know about presentation skills from A to Z: 

• 9 Types of Presentations and Delivery Methods
• 12 Steps to Giving Better Presentations
• 5 Ways to Improve Your Presentation Skills

How to Add Your Presentation Skills to Your Resume

And more! Let’s dive in. 

What Are Presentation Skills?

Presentation skills are soft skills that allow you to present information clearly in front of an audience.

As such, these skills come in handy in all kinds of situations, including:

• Work. For example, giving a presentation in front of your team, pitching a new idea, etc.
• School or university. E.g., giving an oral presentation about a subject or presenting a master's thesis.
• Personal life. E.g. giving a speech at your best friend’s wedding or a toast at a restaurant.

No matter the situation, people with strong presentation skills typically possess the following skills:

• Body language
• Public speaking
• Communication skills
• Emotional intelligence

Why Are Presentation Skills Important?

But, what exactly makes presentation skills so important in basically every life area? 

Here are their most noteworthy benefits: 

• Increased employability. Presentation skills come in handy for many positions across all industries. 70% of respondents in a Prezi study said that presentation skills are critical for career success. As such, presentation skills are transferable skills that can instantly make you more employable.
• Higher academic performance. In the US, most university classes involve a presentation assignment or two. As such, being good at presenting is essential if you want to succeed academically.
• Effective networking. Having great presentation skills translates into great communication skills, which, in turn, helps you get better at professional networking .
• Improved confidence. Being able to speak in front of an audience can be a serious confidence booster, easily translating to other areas in life.

9 Types of Presentation and Delivery Methods

There are several types of presentations out there. 

Some presentations are meant to inspire the audience (such as motivational talks), while others are simply meant to instruct or inform (HR giving a presentation about company policies to new employees). 

Here are the five most common types of presentations, explained: 

• Persuasive presentations are meant to persuade the audience to make a decision, support a cause, side with a particular argument, and so on. A salesman pitching a product to a potential customer is an example of a persuasive presentation.
• Informative presentations aim to inform the audience about a topic, procedure, product, benefit, etc. An example of an informative presentation is a weatherman reading the weather report on TV.
• Inspirational presentations are meant to inspire the audience and potentially boost their confidence or morale. In a business setting, inspirational presentations are meant to motivate employees to perform better or get through tough times. In day-to-day life, on the other hand, an inspirational presentation could be trying to motivate a friend to do better at school.
• Educational presentations , just like the name implies, aim to educate the audience. Professors giving a lecture or tour guides speaking to museum visitors are examples of educational presentations.
• Instructional presentations are about instructing or guiding the audience on a set of guidelines, a new policy, a certain law, etc. An example of an instructional presentation is a flight attendant instructing passengers on what to do in case of an emergency.

On the same note, there are also 4 common ways presentations are delivered: 

• Extemporaneous presentations. These presentations are planned, but you deliver them without preparation.
• Manuscript presentations are presentations you deliver based on a script or notes.
• Impromptu presentations aren’t planned but rather delivered on the spot.
• Memorized presentations are those you learn by heart from start to finish.

11 Tips on How to Give Better Presentations

Looking to improve your presentation skills?

There’s good news and bad news.

The good news is that, with enough practice, you can get really good at delivering presentations.

The bad news, though, is that just like any other soft skill, in order to get good at delivering presentations, you’ll have to practice a lot.

To help get you started, below, we’re going to cover 12 of our best tips on how to improve your presentation skills, starting with:

#1. Prepare your presentation in advance

Impromptu presentations don’t happen that often in real life. Most times, you’ll have enough time to prepare for your presentation. 

Needless to say, you should use that time to your advantage. Don’t just make mental notes of what you’ll say during your presentation and call it a day, but actually plan it out from start to finish. 

When preparing your presentation in advance, make sure to consider the following points:

• What type of presentation are you making?
• What is your speech delivery method?
• How are you going to grab the audience’s attention from the get-go?
• What are the main points you need to cover?
• What is the best way to make the conclusion memorable?
• How much time do you have at your disposal?
• What visual aids and multimedia can you use?
• What does the audience expect to see/hear?

#2. Practice as much as possible

Just like with any other soft skill, the best way to hone your presentation skills is to practice as much as possible.

Some ways you can practice your presentation skills are:

• In front of a mirror or in front of your friends and family.
• Watch TED talks to get inspired and learn what good presentation skills look like.
• Read books on communication, presentation, and public speaking.
• Take extensive notes of what you need to improve. 
• Record and time yourself when doing presentations.
• Hire a public speaking coach on Fiverr or another platform.
• Take a public speaking course at your local community college.

The more you practice, the better your presentation skills are going to get.

Also, when practicing, make sure to pay attention to your tonality, body language, and whether you’re using a lot of crutch words .

#3. Exercise

Yes, really.

Exercise can help improve your presentation skills!

Some ways it does so are:

• It boosts the levels of neurotransmitters like serotonin, dopamine, and noradrenaline, all of which are known to improve your mood and regulate your anxiety. 
• It improves your ability to focus and pay attention, benefits which can last for up to two hours after your workout .
• It strengthens and protects your memory, making it easy to recall words. 

Now, when it comes to how much you should exercise, that can differ from one person to the next.

We say - find a golden mean that works best for you. If you’re not big on exercising, you can always start small with something casual like biking to work or playing a sport once or twice a week. 

#4. Arrive early

By arriving early for your presentation, you can deal with any possible setbacks (e.g. mic not working, USB failure, wardrobe malfunction, etc). 

This will give you plenty of time to start your presentation on your terms, instead of running around trying to fix things at the last minute. 

Not to mention, in certain situations arriving early can also help you to prepare mentally and emotionally for the upcoming presentation. 

Obviously, a casual presentation in front of coworkers won’t require much emotional preparation. But if you have to, say, pitch a marketing idea to your clients or address a room full of strangers, getting to exchange some words with them before the presentation could break the ice and make it easier to engage with them later on. 

#5. Know your audience

You should always keep your audience in mind when making (and delivering) a presentation. 

At the end of the day, if your message is not tailored to its audience, chances are, it’s going to fall flat.

If your audience is a group of 50-somethings, high-level executives, chances are they won’t get your Rick and Morty references or appreciate any attempts to keep the presentation light, casual, and humorous. 

Instead, stick to talking about facts and figures without any joking around, use straightforward language, and avoid over-the-top body language while delivering the presentation. 

If on the other hand, you’re delivering a presentation to your class of 20-somethings, then you’re a lot more likely to make an impact if you joke around, make references, and make the presentation more casual.

In short, if you want your presentation to carry as much impact as possible, make sure to think about who you’re presenting to. 

#6. Use Relaxation Techniques

Even the most seasoned public speakers experience some level of anxiety before giving a presentation.

To make sure nerves and anxiety don’t throw you off your A-game, you can take advantage of relaxation techniques. 

One of the simplest (and most effective) ways to relax before a presentation is to breathe.  

When we say breathing, though, we don’t mean the automatic in-and-out we do to stay alive. We mean taking deep, relaxing breaths from your stomach while being mindful of what you’re doing. 

Here’s how breathing mindfully before your presentation can help you give a better presentation: 

• Calms your nerves
• Reduces stress 
• Helps with anxiety 

To practice mindful breathing, focus on breathing from your stomach and push your stomach out each time you inhale. When you’re inhaling and exhaling, count to at least three for each breath. 

Keep doing this and you’ll soon start feeling more relaxed. 

#7. Acknowledge That You’re Nervous

People appreciate honesty. 

If you go on stage feeling extremely nervous, use this neat little trick:

Instead of trying to play it cool, simply acknowledge that you’re feeling nervous by straight-up saying it.

Chances are, a very large chunk of your audience feels exactly the same way about public speaking, and you’ll build up some rapport just like that!

This same exact tip even applies to job interviews. You can simply tell the recruiters that you’re feeling nervous and need a minute - that’s totally acceptable!

Unless you’re applying for a job in sales, the job interviewer is not going to be evaluating you on how good you are at passing interviews.

#8. Tell stories

Storytelling is a powerful presentation tool. According to the Guardian, 63% of presentation attendees remember stories , while only 5% remember statistics.

That’s because a good story can take the audience on a journey, intrigue them, inspire them, and motivate them. In turn, they’re much more likely to remember your presentation.

There are several ways you can go about incorporating stories into your presentation. 

One is to tie your own stories, along with what you experienced, learned, or observed, to make your argument more impactful and relatable. Alternatively, you can also create a story for the sake of the presentation that can be just as impactful in driving your point across. 

Keep in mind, though, that not every presentation requires storytelling. If your presentation is packed with data and stats showing how you managed to improve profits by 20% in the last quarter, for example, then you don’t really need to include a story in there to make it impactful. 

#9. Be humorous

This one’s quite self-explanatory; as much as you can, be humorous during your presentation. It helps ease tension, get the attention of everyone in the room, and connect with them more effectively. 

Now, some people are born with humor. If you’re one of them, cracking a joke here and there should come very naturally to you. 

Otherwise, you can practice your presentation in front of your friends and family and prepare your jokes in advance. If your mock audience laughs at your jokes, chances are, so will your real audience!

#10. Use visual aids and media

Using visuals and other media forms (e.g. music, videos, infographics, etc.), can make your presentation significantly more engaging, memorable, and striking. 

Say, for example, that your presentation consists entirely of numbers and data. You can use data visualization (e.g. charts, graphs, and maps), to make the data stick with your audience better. 

Or, if you’re a lecturer at a university, you’ll want to use as many pictures, videos, and even music to help your students remember the information you’re transmitting. 

Some of the most popular ways to make your presentations as visual as possible involve using:

• Whiteboards
• Presentation applications 

#11. Engage the audience

To give a truly memorable presentation, engage your audience as much as possible. 

Instead of speaking to your audience, try to speak with your audience.

What we mean by this is that you should be very proactive in getting your audience involved in your presentation. Ask questions, get them to share stories, and so on. 

Some examples of how you can effectively engage an audience are: 

• Asking a random audience member to share their experience on a topic.
• Doing a count of hands (e.g. “Has anyone done X? Can I see a count of hands?” or “Which one of you guys likes Y? Raise your hands.” )
• Do an on-the-spot poll (e.g. “How many of you guys do X?” or “how many of you guys think Y?” )
• Making time for a Q&A at the end of your presentation. 

6 Ways to Improve Your Presentation Skills

Just like any other skill, presentation skills can be learned and improved. So, if you’re looking to improve your presentation skills, follow the tips below: 

• Take every public speaking opportunity you get. The best way to learn presentation skills is by doing it. So, take every opportunity you get. E.g. volunteer to present a project, say a toast at your friend's wedding, etc.
• Check these TED talks. Is there anything TED talks haven’t covered? Check out these talks that can teach you how to give awesome presentations: “ Giving Presentations Worth Listening To ”, “ the secret structure of great talks ,” and “ the science of stage fright (and how to overcome it) ”. 
• Take public speaking classes. Udemy, Coursera, and LinkedIn all have great public speaking courses. Or, even better, take a class at your local college. This way, you’ll get a lot more practice than by taking an online class. 
• Attend other presentations. This one’s pretty self-explanatory. The more presentations you attend, the more you can learn from others’ successes or failures. 
• Grow your confidence. Speak in front of friends and family, film yourself, and accept constructive criticism. Soon enough, you’ll be confident enough to give excellent presentations!
• Ask for feedback. How can you improve your presentation skills if you don’t know where you’re lacking? After your presentation, ask one or two members of your audience for personal, one-on-one feedback on how you did. 

If you want to show a potential employer that you’ve got presentation skills, you’ll need to highlight them on your resume.

And in this section, we’ll teach you just how to do that!

Before you do that, though, make sure to grab one of our free resume templates!

#1. List Your Presentation Skills Under Your Soft Skills 

The first and most obvious place to list your presentation skills is under your skills section . 

This part is pretty straightforward. Your skills section should be divided into “soft skills” and “hard skills” and look something like this: 

Simply add “Presentation Skills” under the “Soft Skills” section, and you’re good to go.

#2. Mention Your Presentation Skills in Your Resume Summary 

If presentation skills are super important for the role you’re applying for, you can also include them in your resume summary : 

In a nutshell, the resume summary is a short paragraph on top of your resume that typically mentions: 

• Your title and years of experience 
• Your most noteworthy achievements
• Your top skills and qualifications

Done right, this section should highlight all your strong points right from the get-go and get the hiring manager to go through the rest of your resume in more detail. 

Here’s an example of a resume summary that effectively mentions the candidate’s presentation skills: 

• Sales professional with 7 years of experience in sales presentations and lead generation. Excellent public speaking skills. Track record of converting prospects into loyal customers.

#3. Prove Presentation Skills Through Your Work Experience 

Lastly (and most importantly), you should use your work experience section to prove that you’ve got the presentation skills you mentioned in your skills section.

Here’s exactly how you can do that: 

• Keep your work experience section relevant. List recent and relevant positions. Omit outdated and irrelevant ones. For example, if you’re applying for a customer service position, you can mention the time you worked, say, as a receptionist. Your teen job mowing lawns, on the other hand? Not as important. 
• Focus on achievements instead of responsibilities. Instead of telling the hiring manager what they already know (your responsibilities), focus on showing them how you made an impact with your achievements. A way to do that is to write down a couple of achievements for every presentation skill that you include under your soft skills. 
• Make your achievements quantifiable . Adding numbers to your achievements makes them significantly more impressive. “Delivered a presentation that closed a 6-figure client” is a lot more powerful than “Delivered client presentations,” right?
• Use action verbs and power words. Presentation skills are also about how you present yourself in your resume. Avoid dry and unimaginative language and go for these action verbs and power words instead.

Key Takeaways 

And that’s about all you need to know to improve your presentation skills!

Before you go, though, here’s a quick recap of everything we covered in this article:

• Presentation skills are soft skills that allow you to present information clearly and convey your message effectively. 
• Some important presentation skills include public speaking, communication, persuasion, creativity, humor, and emotional intelligence. 
• Presentation skills can increase your employability, improve your academic performance, make it easier to network, and help you grow professionally. 
• Some steps you can take to give better presentations are to prepare in advance, practice as much as possible, exercise regularly, be humorous, use visual aids and multimedia, engage the audience, and accept that you’re nervous. 
• To improve your presentation skills, watch videos that teach you how to give great presentations, attend public speaking classes and other presentations, and grow your confidence. 
• List your presentation skills under your skills section, mention them in your resume summary, and prove them with your achievements in the work experience section.

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The Importance of Presentation Skills in the Workplace

We all need good presentation skills to excel in our careers. However, if you are a confident presenter, your superiors may give you better opportunities essential for your career growth. For this reason, we have identified seventeen reasons why presentation skills are important in the workplace.

The Importance of Presentation Skills in the workplace

1. having a well-planned presentation.

Plan the presentation structure and understand what kind of structure is preferable for your audience. For instance, do not complicate the structure of your presentation. Instead, create a structure that your audience can follow easily.

2. Importance of organization

3. Acquaint yourself with your audience

Before you make a presentation, you have to understand your audience’s interests. In addition, you have to think about the people attending the meeting. Therefore, acquainting yourself with your audience and knowing what they expect from your presentation will help align your presentation with their needs.

4. Make it worth their time

One of the most difficult challenges that a presenter faces is to hold the audience’s attention. Therefore, add things that you know that your audience will appreciate and take an interest in your presentation. As a result, it will be worth their time.

5. Dress accordingly

When giving your presentation, dress appropriately. With your appearance, you will be able to impress your audience and perhaps, gain an advantage and have more of an impact on your audience.

6. Building your morale

7. clear communication.

If you have good presentation skills, you will be able to maintain a clear line of communication with your audience. It will help prevent any form of miscommunication and enhance your audience’s understanding and support.

8. More professionalism

You can enhance your professionalism in your industry if you know how to effectively communicate your experience and knowledge during presentations. Better job opportunities may be offered by being an expert in your field. In addition, you will be able to elevate your authority when presenting business operations plans.

9. Management of time

10. nailing interviews.

Your presentation skills will help you nail interviews. It is equally important for the interviewee and the interviewer to have good presentation skills. These skills will help you get the job you want.

11. Communicating with clients

12. having conferences.

If you aim to be a conference speaker, you need to be a leader when it comes to your presentation skills. It will help create an impact on your potential customers and educate them about your brand. As a result, for your audience, it will be a call for action.

13. Being the lead speaker in meetings

Meetings can be in various forms like face-to-face meetings, sales calls, and conference meetings. Being a leading voice in these meetings by using your presentation skills, can make a huge difference in your career.

14. Pitching sales

It is not easy to ask customers to choose your company’s product. But, a good presenter will be able to provide a good sales pitch to offer their client all the information they require to make a favorable decision.

Thus, you can convince your clients to select and purchase your company’s product with good presentation skills.

15. Attending events

It can be difficult for a presenter to give presentations during an event due to their nerves. The presenter may not be able to create the desired impact on the audience.

Sharpen your presentation skills to feel confident while presenting at events. Moreover, it will help your audience maintain their attention and take in all the critical points that you want to highlight.

16. Building your reputation

If you are a good presenter at events and conferences, you will be able to make a name for yourself in the industry and gain a reputation. Thus, you can influence your audience and build your personal brand.

17. Enhancing relationships with clients

With the help of good presentation skills, you will be able to connect with your clients on a professional level that will be beneficial for your career and your company. This leads to good relationships with clients to improve your company’s future prospects.

If you have good presentation skills, you will be able to communicate clearly with your audience. For instance, if you know how to manage time, you will have enough time on your hands to look into the finer details of your presentation. It will also give you better job opportunities, and it will be significant for the growth of your company as you will be responsible for communicating their vision.

Steve Todd, founder of Open Sourced Workplace and is a recognized thought leader in workplace strategy and the future of work. With a passion for work from anywhere, Steve has successfully implemented transformative strategies that enhance productivity and employee satisfaction. Through Open Sourced Workplace, he fosters collaboration among HR, facilities management, technology, and real estate professionals, providing valuable insights and resources. As a speaker and contributor to various publications, Steve remains dedicated to staying at the forefront of workplace innovation, helping organizations thrive in today's dynamic work environment.

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The Importance of Presentation Skills in the Workplace

Good presentation skills require organisation and confidence. If these two essential items are not ticked off, then it’s time you looked at developing presentation skills. This type of personal development work will really assist you to develop first more confidence, which is the key. Then, by you getting organised, well presented and ultimately building self-esteem, those dream jobs will appear and your ambitions will be realised!

Being well presented in the workplace – in a presentation, in a meeting, during a discussion with a colleague or client is essential. If your career matters to you – develop your presentation skills!

We are a brand created by women, for women, to support you to follow your passion and boost your confidence.

A presenter or staff member is given an added advantage over someone who is less than polished in public speaking (i.e. someone who actually avoids it like the plague), when he or she can get up and deliver a well-constructed, confident presentation in front of a group of colleagues.

Superiors notice the confident approach, which translates into other parts of their role. Staff who are highly skilled in their area of expertise, but hate public speaking, will still be appreciated, but they may just get more kudos and more accolades if they can articulate their approaches and knowledge in a more confident manner.

“Being well presented in the workplace – in a presentation, in a meeting, during a discussion with a colleague or client is essential. If your career matters to you – develop your presentation skills!”

Presentation and public speaking skills are “learnt” skills – by working on these skills, the quiet and shy person can learn to present with confidence and evidentially “Find their voice”.

Where do Presentation Skills have an impact in the Workplace?

Presentation skills will help in the following workplace or professional circumstances:

• At interviews, as the interviewer or interviewee
• At meetings, face to face or in a conference call
• At networking functions, meeting new people or getting to know ones you already know.
• Speaking to colleagues and staff
• Delivering a presentation to clients detailing a technical topic or selling a product
• Presenting at conferences
• Speaking at large internal meetings
• Speaking at Chamber of Commerce or Rotary promoting your business
• Speaking with suppliers
• Speaking with clients
• Presenting training
• Attending training

And so on …

Discover our Make Your Mark planners and journals to help you create daily life habits to grow as a leader.

Presentations are Part of the Job

Yes, it’s true. Professionals are expected to give presentations as part of their job. But surely with their education, whether at university or other colleges, delivering a presentation is straightforward? Well, no!

A Gallup poll found that 40% of the population have a fear of speaking in public. It doesn’t matter how big or small the group, there are some people who struggle to give presentations. Does this have an impact on their work? Potentially, yes.

So what are the areas that are important in the workplace, with respect to presentation skills?

“Presentation skills and public speaking are a “learnt” skill – by working on these skills, the quiet and shy person can learn to present with confidence and evidentially “Find their voice””

1. Know Your Audience

Understand what the audience wants to get out of the presentation. You need to be mindful of the people in the meeting or in the conference room. This is so your presentation will meet and exceed the audience’s expectations, and so your audience gets what they came for.

2. Plan your Presentation

Planning the structure of your presentation – and knowing what structure works for your audience – is very important. For your audience to absorb your information, it needs to be delivered in an easy-to-follow format.

3. Make it Interesting

Attention spans are not long, no matter how advanced the audience is. Make sure you’ve included some really interesting points, and vary the type of interest points, as this will help to keep the attention of the meeting.

“A Gallup Poll found that 40% of the population have a fear of speaking in public … Does this have an impact on their work? Potentially, yes”

4. Dress the Part

Your appearance in the workplace matters. Not only are you meant to be a thought leader in your chosen presentation topic, you are also in competition with others wanting to advance. If you are not well presented, with respect to clothes, hair, shoes, paperwork, etc., people will notice and it will have an impact.

5. Show you Care

Your enthusiasm for the topic is essential. If you seem disinterested in the topic you are talking about, your audience will pick up on this.

6. Be Organised

Your audience will appreciate you being organised for a meeting or a presentation. If there are little changes or hiccups, your audience will understand. If you are unorganised and you appear to have not put in an effort, the attendees will not sympathise, and they will get annoyed.

“Make sure you’ve included some really interesting points … this will help to keep the attention of the meeting”

7. Discuss the “Elephant in the Room”

If there is an issue, if something isn’t working, you are experiencing a problem, then make a mention of whatever it is and then move on. If we hold back from discussing something important (which may not have an impact on the meeting topic), then get this discussion done, and then move on. If you don’t, the attendees will be thinking about that rather than the actual topic at hand.

8. Get a Grip on your Nerves

Handling nervousness and building confidence is important – you will struggle to get your message across if you struggle here. Being mindful of how you present at work will really help with your interactions with colleagues and clients. This will ultimately impact on whether you get that important raise, or that desired new job.

Featured Photo Credit: citirecruitment via Compfight cc

Adrienne, with her experience of growing up in a family business, working in the corporate and small business sector plus building her own business, gives an enthusiastic and practical approach to the benefits of presentation skills development, learning to promote yourself and building a successful business. She is a regular presenter, blogger and a contributing author in four recent business publications.

Follow her via Facebook , LinkedIn , Twitter and Google+

2 replies on “ The Importance of Presentation Skills in the Workplace ”

Loved this post, some great points. Some areas where you might think are second nature but its a great reminder to people especially at times that they might be stressed. Its good to have a check list to keep organised and above it all.

Adrienne McLean

Thanks Julia for your feedback, Much appreciated.

Comments are closed.

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The Importance of Presentation Skills in the Workplace

I was reminded this week about the importance of presentation skills in the workplace. Three participants in my presentation skills workshop in Detroit taught job placement skills. I noticed a couple of interesting things as the class went on. First, these participants offered tips in their class presentations similar to what I teach. These three class members also developed their presentation skills very quickly. Basically, they had well-developed communication skills that helped them be more successful in business. They developed presentation skills quickly because they already had great communication skills. The opposite is true as well. Presentation skills help you communicate better in the business world. (That is the importance of presentation skills in the workplace!)

Five Ways that Presentation Skills Can Help You in the Workplace

• Leaders Always have Great Presentation Skills

Think of any person who you consider to be a great leader. The moment that you think of this person, an image of that person will often appear in your head. There is a really good chance that the image will be the person speaking in front of a group. If you thought of a President like JFK or Ronald Reagan, you probably thought of a famous speech. “Ask not what your country could do for you..” or “Tear down this wall…” might have actually entered your mind as well. Also, when I think of General Patton, I have an image of George C. Scott standing in front of an American Flag. (He was giving a speech.)

Inspirational Pep Talk from Friday Night Lights

When I played football in college, my position coach was Gary Gaines. If you have seen the movie or read the book Friday Night Lights , you may recognize the name. Coach Gaines is a fantastic leader. He is also a fantastic communicator. Interestingly, when I think of him today, I don’t remember the coaching and reprimands. Instead, I remember the way he used to make us feel during team meetings. Just as an FYI, Billy Bob Thornton did an amazing job portraying him. Although there was a scene in the movie where he yelled at a kid. I never once saw Coach lose his temper or yell at anyone. That’s why we all loved him.

• To Be a Part of the Team, You Have to Speak Up

I was angry at myself. “Why didn’t I say something?” I had an opportunity to help the team and help myself at the same time. The opportunity had passed though. I missed it. So one importance of presentation skills in the workplace is that we gain confidence. When we do, we are more likely to contribute to the team.

• Set Yourself Apart from the Crowd

One major importance of presentation skills in the workplace is the ability to stand out from the crowd. Let’s face it. Most people stink at giving presentations. I sometimes jokingly say in class that you don’t have to be an excellent presenter. You just have to be a little better than the last person that spoke. And in most cases, the bar is set pretty low.

I taught a team-building activity to a department of the Federal Government a couple of weeks ago. As I was teaching, I felt like the energy was a little lower than usual. As I was packing up my stuff, though, one of the participants came up to me. He said, “I’ve been coming to these ‘team meetings’ for almost 25 years. This one was, by far, the best that I’ve ever been to.” He was comparing me to past speakers. Compared to them, it was fantastic. My presentation skills helped me set myself apart from the crowd.

• You Can Create a Team Atmosphere

The manager who took over was very disorganized. There were about 10 of us who were sales reps for the company. We each had to drive almost an hour to each weekly “team meeting.” The new manager droned on and on about irrelevant stuff. His meetings were an absolute chore. Within a few months, the owner had to “transition” him to a new position. That left an opening, and I got the job. When I took over, I just began to copy Scott. It worked really well, and sales and morale improved immediately.

• Open Doors of Opportunity

For instance, I got a random call out of the blue a couple of weeks ago from a police officer who took my class. After taking Fearless Presentations ®, he volunteered for a community outreach position. He has spent the last few years teaching college students how to improve security on their campus. He told me that he has received two promotions as well.

An entrepreneur from a recent class sent me an email saying that she auditioned for Shark Tank. She said that she would have never done something like that before the class.

These are just a few of the intangible benefits of good presentation skills. In many positions, these skills are vital. For instance, if you are in sales, the better your skills, the more sales you will create. If you are a trainer, your presentation skills will allow you to teach others more easily and effectively. Also, managers and supervisors can lead to more productive meetings. Folks who work with customers are less likely to have miscommunication. The benefits are endless. So, if you want to get ahead in the business world, work on your presentation skills!

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10 Good Communication Skills In The Workplace (Guide 2024)

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Introduction

Effective communication skills are essential in the modern workplace, regardless of your job level or industry. The ability to communicate information clearly, concisely and with impact can make the difference between success and failure.

In this comprehensive guide, we’ll explore 10 key communication skills that can help you excel in your career. We’ll also discuss why communication skills are so important, the different types of communication, and how to highlight your communication abilities on your CV and in job interviews.

Why Communication Skills Are Important in the Workplace

Communication is one of the most sought-after skills by employers today. Strong communication abilities allow you to:

• Convey information, instructions and ideas effectively
• Build positive relationships with colleagues, managers and clients
• Collaborate productively on projects and solve problems efficiently
• Negotiate, persuade and influence others
• Provide excellent customer service
• Advance your career through effective self-promotion

When communication breaks down in the workplace, it can lead to misunderstandings, reduced productivity, low morale and even conflict. That’s why honing your communication skills is so crucial, no matter what your role or industry.

The 4 Types of Communication Skills

Effective communication is multi-faceted, involving a range of verbal, nonverbal, written and visual skills. The four main types of communication skills are:

Mastering each of these four communication skill types is essential for thriving in the modern workplace.

10 Good Communication Skills Examples for 2024

Here are 10 key communication skills that can help you excel in your career:

Developing these 10 communication skills takes time and practice, but the payoff can be significant for your career success. Regularly assess your communication strengths and weaknesses, and seek out opportunities to improve.

Which Jobs Require Strong Communication Skills?

Communication skills are crucial in virtually every job and industry. Some roles where excellent communication abilities are particularly important include:

• Customer service and sales positions
• Management and leadership roles
• Consultancy and advisory roles
• Public relations and marketing roles
• Teaching, training and coaching roles
• Creative roles like writing, journalism and public speaking

Even for highly technical or specialized jobs, the ability to communicate complex information in a clear and engaging way is invaluable. Strong communication skills can help you excel in your current role and open doors to new career opportunities.

Emphasizing Communication Skills on Your CV and in Interviews

When applying for jobs, it’s important to highlight your communication skills throughout your CV and in job interviews. Here are some tips:

On Your CV:

• Include communication-focused achievements and responsibilities in your work history
• Showcase written communication skills through well-structured, error-free writing
• List relevant communication-related skills and training (e.g. public speaking, negotiation, active listening)
• Provide examples of how you’ve used communication skills to benefit your employer

In Interviews:

• Prepare examples of times you’ve demonstrated strong communication abilities
• Use confident, clear and friendly body language and tone of voice
• Listen carefully to questions and respond concisely and directly
• Ask thoughtful questions that show your engagement and communication skills
• Emphasize your ability to communicate effectively with diverse stakeholders

By emphasizing your communication prowess, you can demonstrate to employers that you have the essential skills to succeed in the role and contribute to the organization.

Effective communication skills are vital for career success in the modern workplace. By mastering the 10 communication skills outlined in this guide – including emotional intelligence, clarity, friendliness, confidence, empathy and more – you can set yourself up for professional advancement.

Remember that communication is a multi-faceted skill that can always be improved through regular practice and self-reflection. Consider taking a career test or psychometric test to better understand your communication strengths and development areas.

With commitment and the right strategies, you can become an exceptional communicator and unlock new opportunities for growth and success in your career.

7.1 Effective Presentation Skills

Learning objectives.

By the end of this section, you will be able to:

• Ensure the slideshow meets the needs of the presentation
• Craft a strong presentation hook
• Identify the key skills for presenting in front of an audience
• Describe the importance of a strong closing

A well-crafted set of slides is essential for an effective presentation. Equally essential are presentation skills. In this first section, we discuss some best practices in presenting. Some people may be apprehensive about presenting in front of a group; others may welcome the challenge. At this point in your academic career, you may have also taken a course in public speaking. Regardless of your prior experience and your feelings about presenting in front of others, some practice and attention to developing your skills as a presenter will be worthwhile. We can all benefit from fine-tuning our public speaking and presenting abilities, even if we are regularly in front of a group. These skills are relevant in all types of meetings, whether in person or virtual.

One of the best ways to improve your presenting is to practice. This can help you work through all of the technological hiccups, as well as set your mind at ease. You should practice in the same space and with the same technology, if possible, as well as practice what you are going to say and your demeanor during the presentation. The importance of this prep work cannot be overemphasized. Consider recording yourself as you are practicing to give you a firsthand look at your presentation skills. This strategy is helpful even if you are presenting fully in person.

Ensuring the Final Presentation Meets Its Goals

In general, to create an effective presentation, you first need to understand the goal or intent of the presentation. Your supervisor may provide those goals, or you may determine them yourself. Regardless, setting your goals first will help you ensure that the look of your slides matches those goals. Presentations can fall into one of the following categories, as outlined in Table 7.1 : persuasive, instructional, informational, or inspirational. Knowing the goal of your presentation helps you set the stage for developing the slides and constructing your narrative.

For example, if you want to create a lively, inspirational presentation to encourage the audience to donate to a nonprofit cause, a gray-tone slide presentation dominated by text will not be effective in meeting your goals.

Opening a Presentation

There are many ways to start a presentation to engage your audience. What you do not want to do is jump right into the content or start by simply introducing yourself. You want your audience to be interested and engaged right away and to want to know more about what you are presenting.

To get your audience interested and engaged in the presentation from the get-go, consider developing a strong opener, or hook . A hook is a statement, story, or question designed to get participants’ attention and pique their interest.

For example, if you are presenting WorldCorp’s sales goals, you could begin with a personal anecdote about how you once set a goal and achieved it. Alternatively, you could ask the audience to think about a time when they faced a lofty goal and found a way to overcome the challenges. Be creative—think about a time when you were in a meeting or presentation and found yourself engaged from the beginning. What did that speaker do to get your attention? Did the presentation include compelling statistics? Maybe a short video or bit of humor got your attention. The hook helps set the tone of the entire presentation and can establish rapport with the group. It is your way to connect with the audience from the initial stages of the presentation.

Also, think about your goals and how they are relevant to the type of presentation you are giving. Do you want to inspire the group and leave them with a call to action? Perhaps your presentation is a training session where you will be assessing the participant’s learning at the end. Keeping the type of presentation in mind can help you craft an impactful hook. After you have delivered the hook, transition into the introduction of the slideshow, drawing the connection between the hook and the goal of the slideshow.

Spotlight on Ethics

Inclusivity and presentations.

When delivering presentations, consider the needs of all audience members and ensure accessibility for all individuals, including those with disabilities. Presentations should be designed and delivered in a way that accommodates individuals with visual, hearing, or other impairments, to ensure equal access to information and an inclusive experience. Here is an example:

Imagine WorldCorp is conducting a large-scale conference at which it provides handouts of presentation slides to attendees. In this case, it would be important to consider whether the handouts are available in alternative formats, such as braille or accessible electronic formats. This ensures that individuals with visual impairments can access the same information as everyone else.

Additionally, in the context of delivering presentations, presenters should consider incorporating accessible features in their slides and delivery style. Some key considerations include the following:

• Clear and readable text: Use legible fonts, appropriate font sizes, and high contrast between text and background colors to ensure readability for individuals with visual impairments.
• Alt text for visuals: Provide alternative text descriptions for images, graphs, and charts. This allows individuals with visual impairments who use screen readers to understand the content presented visually.
• Captioning and transcripts: If the presentation involves audio or video elements, provide closed captions or transcripts. This helps individuals with hearing impairments or those who may have difficulty understanding the spoken language.
• Verbal descriptions: When demonstrating visual elements, ensure that the presenter provides verbal descriptions of what is being shown on the screen. This assists individuals who are visually impaired and cannot see the visuals.
• Inclusive language and tone: Use inclusive language, and avoid making assumptions or generalizations that could marginalize or exclude certain groups of individuals.

By considering these guidelines, presenters can create a more inclusive and accessible environment, ensuring that their presentations are accessible to a broader range of individuals.

Key Presentation Skills

Specific skills can vary by the type of presentation. For example, if you are giving a persuasive presentation, you might use more humor than you would in an informational presentation. There is no single standard set of skills that all presenters should possess, and what defines a good presenter versus a bad presenter can be quite subjective. However, there are some skills that pertain in all situations. A good presenter is one who is prepared, professional, and able to communicate effectively with the audience.

First, consider what you are going to wear to the presentation. You should choose attire that is professional and appropriate for the type of presentation you are giving. Make sure you feel comfortable too. Do not wear clothing that you think you will be fidgeting with or accessories that you might handle if you are feeling nervous, such as coins or keys in your pocket. If your hair falls on your face often, you may want to pull it back for the presentation. The fewer distractions there are, the better. Consider the type of footwear you will wear. If you will be moving around the room during the presentation, choose comfortable shoes that you are confident walking in. The type of flooring in the room is also something to consider. Carpet is typically much quieter when walking during the presentation. Certain shoes on tile floors can be quite loud and distracting.

Also, think about the temperature in the room. When you are presenting, you may warm up quickly because of nerves and because you are active. Choose attire that will not show signs of sweat and will not let you become overheated. You might also want to consider what fragrances you typically wear. In a smaller or warm room, strong fragrances can quickly become overwhelming and distracting.

But first and foremost, be on time for your presentation. In fact, you should plan to arrive early. Arriving early will help set your mind at ease and leave time for you to work out any issues that may arise. A good rule of thumb is to arrive at least thirty minutes before your presentation is scheduled to start. Get the slideshow set up before any participants arrive, and get prepared to begin. Remember, you will start with your hook. Be sure to use your slides as a supplement to what you are saying. The slides should not be the centerpiece; they are secondary and complementary to what you want to convey. Reference the content on the slides as necessary to keep the audience engaged.

During the presentation, be aware of your body language. You want to appear confident and prepared. Make eye contact with the audience, making sure you look at all sides of the room. Also, you should display body language that shows the audience you are engaged and excited about the presentation. This means good posture, using hand gestures as appropriate, and pausing to make sure the audience is following. There is nothing worse than sitting through a presentation where the speaker appears disengaged and bored. Try not to rely on the slides or your notes too much, and avoid turning your back to the audience. It is acceptable to walk out into the room a bit and not stay in the front of the room or behind a computer desk or podium. However, too much moving around can be distracting to the audience and make you appear nervous and unprepared.

Think about how your voice is coming across to the audience. Have good voice projection without yelling. Maintain a conversational style of speaking, rather than sounding monotone and memorized. Avoid swearing and inappropriate jokes. Be sensitive to audience members and aware of words or phrases that may reflect any bias or discrimination. Use pauses and voice inflection when you want to draw attention to certain parts of the presentation. Throughout the presentation, you can also repeat or rephrase important points for emphasis. Speak slowly and clearly. Keep a bottle of water close in case you need it, especially if you will be speaking for an extended period. If you lose your train of thought or are searching for the next phrase, avoid using filler words such as “uh” and “um.” Instead, try silently counting to yourself for a few moments; this is one strategy that can help you avoid using words to fill pauses. Sometimes a little silence is okay. You do not need to fill every spare moment with speaking.

Again, consider recording yourself presenting to see where you can improve. Use the available technological tools such as the Rehearse with Coach feature in PowerPoint. Your skills and comfort level will improve with practice and preparation. The more you practice and present in front of others, the better you will get at it.

Real-World Application

One way to hone your presentation skills is to watch other presenters. TED Talks are an excellent source. One TED Talk that is often recommended for its exceptional presentation skills and storytelling is “The power of vulnerability” by Brené Brown. In this talk, Brown, a renowned research professor and author, explores the topic of vulnerability and its connection to human connection and personal growth.

Brown’s talk stands out for several reasons:

• Engaging storytelling: Brown captivates the audience with personal anecdotes, humor, and relatable stories that make the topic accessible and relatable to a wide range of people. She uses storytelling as a powerful tool to connect with the audience emotionally.
• Authenticity and vulnerability: As she discusses vulnerability, Brown displays a genuine and vulnerable presence on stage. She shares personal experiences and openly acknowledges her own struggles and fears. This authenticity creates a strong connection with the audience, making her talk even more impactful.
• Research-based content: Brown supports her talk with research findings, which adds credibility and depth to her message. She presents her research in a way that is easily understandable and relatable, helping the audience grasp complex concepts.
• Humor and wit: Brown infuses her talk with humor and wit, using well-timed jokes and lighthearted moments. This keeps the audience engaged and creates a pleasant atmosphere during the presentation.

"The power of vulnerability" has millions of views and has resonated with people worldwide. It serves as an excellent example of how effective storytelling, authenticity, and research-based content can create a powerful and memorable presentation.

Closing a Presentation

Just as you need a strong hook to start off a presentation, you also need a strong closing statement. It should be more than simply a summary of what you discussed in the presentation. Your closing statement should be a few words that leave a lasting, positive impression and that convey the essence of the slideshow. You want your audience to remember the presentation, especially your key points. This is your last chance to bring it all together for the audience.

To prepare your closing statement, start by making a list of the top three to five items you hope the audience will walk away with after listening to your presentation. For Amir’s presentation at WorldCorp, he may want the audience to remember his leadership skills, his teamwork ability, and a few items about his background. In your closing, you can reemphasize these items in a creative way rather than simply listing them one by one. For example, your closing slide might include a collage of pictures that visually represent your main points. If you are giving a persuasive or inspirational presentation, you may want to close with a call to action—what you hope the participants will be motivated to do after hearing your presentation.

For example, if you are giving a presentation to encourage people to donate to a nonprofit organization, in the closing you can specifically ask about how to donate. Another option is to end the presentation with a story or joke that sums up the main points. If you started with a story as your opening hook, you can come back to that story and add more to it. Finally, you may want to use a quote from a famous historical or contemporary figure that encapsulates what you hope the audience will take away from your presentation.

As you can see, there are many ways to close a presentation that go beyond simply ending with a “Thank You” or “Questions” slide. Your main goal should be to get the audience to remember the presentation and the message you set out to convey.

Link to Learning

One technique to engage the audience during a presentation is to tell a story rather than give a speech. People are intrigued by stories. Using this approach encourages your listeners to create mental images. See this blog on storytelling techniques used by the TED presenters for some tips on using storytelling in presentations.

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• Authors: Tammie Bolling, Angela Mitchell, Tanya Scott, Nyrobi Wheeler
• Publisher/website: OpenStax
• Book title: Workplace Software and Skills
• Publication date: Nov 29, 2023
• Location: Houston, Texas
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More From Forbes

12 mistakes that can doom your presentation to failure.

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Sales. Believe it or not, most of us are in the sales business.

Courtroom attorneys, both prosecutors and defense lawyers, are in the sales business. Their product consists of arguments for or against the defendant.

University professors are in the sales business. Their products are knowledge and thinking skills.

Consultants and corporate trainers are in the sales business. Their products are competence and proficiency with everything from how to lead a team to how to operate a complicated machine.

Whatever your job is, you can be sure that it involves sales—persuading people to adopt fresh perspectives, embrace new methods, rally around a common cause.

In all of this, Terri L. Sjodin is worthy of attention. An expert in advancing the persuasive presentation skills of professionals, Sjodin is a New York Times bestselling author ( Small Message, Big Impact ), and a respected researcher. For her latest book ( Presentation Ready: Improve Your Sales Presentation Outcomes & Avoid the Twelve Most Common Mistakes ), she conducted a multi-year study drawing on the experiences and observations of more than 5,000 business and sales professionals. Her expertise has been featured by many media outlets including the Today Show, Bloomberg News, CNN, CNBC, and Fox Business, as well as many industry podcasts.

Quoting the philosopher Seneca as saying, “Luck is when preparedness meets opportunity,” Sjodin explains how that view applied to the research she conducted during the Covid pandemic.

“ We used the lockdown to our advantage and captured data that has revealed insights unique to presenting during that challenging time,” she says. “We learned more about how to navigate specific obstacles in virtual presentations.”

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A lot of professionals were great at in-person customer interactions but had to adapt to virtual presentations via video platforms when the pandemic hit. What were the biggest challenges of that transition?

“Ultimately, virtual meetings can’t provide all the benefits of face-to-face meetings, but they are scalable and can save you and your prospects time and money,” Sjodin says. “Some people simply feel awkward and uncomfortable using this technology. A common confession is, ‘I’ve been presenting for years. Why is this so difficult?’ The reason it’s daunting is because we are merging the art of presenting, the science of selling, and the modern tools of technology. It’s a lot to juggle all at once.”

Sjodin says that for some people, learning to master this technology is a lot like learning to drive a stick-shift automobile after years of driving with an automatic transmission.

When people are preparing for important presentations, what questions should they be asking themselves to ensure that their message and delivery are effective?

Terri L. Sjodin

“The best game plan is to do your homework early in the process, while keeping the end goal in mind,” Sjodin says. “Preparation is the best way to avoid ‘winging it.’ That might seem obvious. The truth is that many people, for various reasons, simply fail to prepare or don’t have a strategy to prepare effectively.”

Consider a meeting you have on your calendar right now and ask yourself a few key questions. What is my intention for this meeting? What am I trying to accomplish? Who are the listeners? What’s the audience size?

In the information-persuasion balance, what seems to be the key to driving a presentation to a prospect’s decision or conversion?

Sjodin says being overly informative was one of the highest ranked mistakes self-identified in her research study. “Information in and of itself doesn’t drive conversion,” she says. “The key is to get clear on the goal of being persuasive. What do you want to have happen as a result of this meeting or presentation?”

By design, a persuasive presentation has a specific intention. The speaker wants the listeners to act based on what they’re hearing. Sjodin suggests asking yourself this question: “Did I build a compelling case for my message?” She says professionals in need of results are best served when they craft presentations that are both persuasive and informative. “This seems simple, but, trust me, nobody complains that a talk was overly persuasive. They complain about the data dump.”

A challenge many speakers face is how to establish their own credibility without distracting from the product service, or cause they are championing. Sjodin has some suggestions on how to address that challenge.

“When a presentation is filled with vague assertions and imprecise data, speakers lose credibility,” she says. “Credibility is essential. Without it, a prospect has little reason to buy into your proposal.”

Her research results showed that sales professionals who committed the mistake of providing inadequate support consistently failed to establish credibility with the listener through their personal experience or data quality.

“A potential customer will evaluate you and your information before deciding whether to believe you,” she says. “Personal credibility speaks to your experience, education, background, industry knowledge, and field work. If you are new to an industry, it’s tough to sell your experience. Your chances are better if you sell your work ethic and scrappy mindset instead of your ability to advise listeners on how to do something they have been doing for the past 20 years.”

In her research, Sjodin found that many sales professionals confessed that they “conclude but do not close.” Where’s the disconnect? What’s her advice to them?

“ The close is the specific call to action you want your listener to take after hearing your message,” she says. “A conclusion is a wrap-up of what you just said. Some people avoid closing altogether because they don’t want to risk hearing ‘no thanks, not interested.’ The fear of rejection makes closing feel uncomfortable, so they just skip it altogether.

Closing doesn’t need to be scary, she says. “All you are doing is inviting your listener to choose to move forward in some regard.

Delivering a persuasive presentation requires the ability to close. “Persuasive presenters are always prepared to ask for a next step, or commitment—it’s what they’re there to do,” she says. “If you have met with numerous prospects but haven’t completed many transactions, ask yourself, ‘Do I close, or do I conclude?’ One generates action; the other gives your prospect the option of doing nothing.”

What’s the role of storytelling in making a compelling sales presentation, and what’s the key to doing it well?

It’s Sjodin says it’s the presenter’s responsibility to build and deliver an interesting message. You might think your data is interesting, but that doesn’t mean the audience will. This is where storytelling plays a role.

“Boring presentations are unfortunately a common occurrence,” she says. “Multiple factors can contribute to a dull, tedious, and tiresome talk, including low presenter energy, an overall lack of creativity, and an absence of storytelling and other entertaining elements.”

Sjodin says the key to effective storytelling is to put yourself in the seat of a skeptical listener and ask whether your message is intriguing and thought-provoking. “If a small, persistent voice tells you that it’s boring, it probably is. Can you find a story that could bring this issue to life in a more dazzling way?”

Death-by-PowerPoint still seems to be a common mistake made by speakers and presenters. Sjodin offers advice on using visual aids effectively.

“Visual aids can significantly enhance a presentation when used effectively,” she says. “They are not designed to be a crutch to help get a person through their content. Remember, you are the star, and the visual aids are the bit players. They are there to enrich the message and say something visually that you can’t communicate in the same way verbally. Tragically, most presentations are dominated by text and bullet points and do not visually create a wow factor.”

Does making a sales presentation mistake matter?

“In today’s competitive market, everybody sells something, whether it’s a product, a service, a cause or even when selling themselves on a job interview or for a promotion,” Sjodin says. “One of the most surprising initial insights in the research study was that 92% of participants reported feeling that making a sales presentation mistake has or probably has impacted moving a transaction forward or achieving their goal. That is a big number! So does it matter? The research results say yes!”

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10 Most In-Demand Soft Skills to Put on Your Resume

L ong gone are the days when listing hard skills was the best (and oftentimes only) way to get your foot in the door at a prestigious company. While technical knowledge and training will always be important, soft skills (or essentially personality traits) are becoming increasingly important to highlight on your resume. And it makes sense, as more companies prioritize work culture and, therefore, the personalities of those they’re hiring.

But which soft skills are the ones that standout the most on a resume? Using data from Indeed.com, CashNetUSA scoured job ads for 46 predetermined soft skills to find the ones that appeared the most on high-paid jobs that surpassed the 75th percentile of wages in America’s most populated cities as well as each state. These are the soft skills that came out on top.

10. Resilience

Percentage of highly paid jobs requiring the skill: 34.29%

Resilience is a soft skill that highlights your ability to handle stress and challenges that come up at work. 

A good example of how to add this to your resume could be, “Showed resilience when leading a team after budget cuts by still delivering work on time and within scope.”

* Data comes from a January 2024 report released by CashNetUSA .

9. Financial Management

Percentage of highly paid jobs requiring the skill: 38.24%

If you’ve ever been in charge of a budget of any size, you can say that you have financial management skills. 

For instance, something like “oversaw the financial management of the freelance budget” could work if you hired contractors for a specific project.

8. Innovation

Percentage of highly paid jobs requiring the skill: 39.24%

Sure, this one makes our eyes roll a bit, too, but in today’s fast-paced world, innovation is key. No one wants an employee that stays stagnant or, worse, digs their heels in at the slight mention of change. 

You know who’s not stagnant? Someone who “excelled at brainstorming and ideation in the innovation process for [fill in project name].” You get it.

7. Emotional Intelligence

Percentage of highly paid jobs requiring the skill: 43.11%

We’re actually pleasantly surprised with this one. After all, we didn’t think corporations necessarily had it in them to care about this.

Jokes aside, having emotional intelligence is something that makes a good team member and an even better manager. After all, it’s hard to resolve team conflicts without it. The more a company emphasizes a “harmonious work environment,” the more this soft skill will matter.

6. Mentoring

Percentage of highly paid jobs requiring the skill: 47.89%

Here’s another managerial skill that job ads like to use to weed out the haves from the have-nots when it comes to managers. Do you actually enjoy mentoring people or have you just fallen up the corporate ladder into a management position?

True leaders will make mentoring a priority and want to highlight it on their resume.

5. Critical Thinking

Percentage of highly paid jobs requiring the skill: 47.94%

“Critical thinking” or “problem solving” can be put in the same bucket as resilience. How did you handle a challenging situation at work? It’s even better if you have data to back up your claim.

Well, maybe you “demonstrated strong critical-thinking skills when analyzing financial reports and making forecasts for the following quarter.”

4. Presentation Skills

Percentage of highly paid jobs requiring the skill: 56%

Presentation skills are the nature of the beast when it comes to today's Corporate America. That's because lots of today’s high-paying jobs require working with cross-functional teams and being able to explain your work in easy, digestible terms.

Think someone on a data science team explaining their findings to a marketing team. Along with "presentation skills," you could also add the specific presentation tools or software you use for your presentations on your resume.

3. Persuasion

Percentage of highly paid jobs requiring the skill: 57.41%

Persuasion sounds rather seductive, but it's crucial when trying to get specific projects across the finish line.

It's also a term that's used a lot in marketing when talking about "persuasive marketing skills" required to communicate well with a customer audience.

2. Negotiation

Percentage of highly paid jobs requiring the skill: 58.26%

This skill goes back to business basics. Proper negotiation skills come in handy in any aspect of life, whether you're negotiating a $1 billion merger or whether or not your toddler can have dessert for breakfast.

That said, it's a skill that takes time to hone — which is why it's considered all the more valuable.

1. Strategic Thinking

Percentage of highly paid jobs requiring the skill: 64.77%

Strategic thinking is essentially a combination of innovation and critical thinking, but the best way to incorporate this keyword on your resume is by using the CAR (challenge, action, result) technique.

You could say something like, "Used strategic thinking skills by analyzing user engagement data and running an A/B test that resulted in increased engagement of 20 percent."

For more resume advice, check out "How to Make Your Resume Shine."

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