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Simple – your opinion matters.

Use your voice so companies can provide the best services and products to the people who need them most. From consumers to business professionals, those working in the medical field to the patients they provide care for, kids to seniors – we want to hear from you!

Who Participates With Us… Anyone!

We welcome participants of all ages, including children, teenagers, moms, dads, and seniors. Our studies cover a wide range of topics, such as gaming, food, alcohol, and diapers.

Business Professionals

Many of our focus groups feature active participation from IT decision makers, business owners, C-Level professionals, human resource experts, contractors, and educators.

Those who utilize medications, treatments, and devices like injectables and wearables all play an integral role in research topics, such as rare diseases, weight management issues, diabetes, and cancer.

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We have research opportunities for patient care managers, physicians, nurses, pharmacists, dentists, surgeons, veterinarians, hospital administrators, technicians, among others.

Had the opportunity to participate in my first focus group and I can say it was a great experience.

Everyone was so very nice and made the process so very easy. Will definitely participate again and recommend it to family and friends.

The Experience

Be Heard. Feel Appreciated.

Once you register for our Respondent Dashboard, you’re on your way to influencing the direction of game-changing products, services, and medical treatments.

From there, you’ll be contacted based on your responses and will be screened to ensure you’re participating in the appropriate market research study.

Create a profile to receive communication on potential opportunities.

Tell us more about yourself under the “More Information” tab in your profile. The more information we have, the more likely you are to be contacted.

Based on the preferences you’ve outlined in your profile, you will receive study opportunity information via email, phone, or a combination of the two.

4. Participate

Depending on the project, you may participate in a focus group, one-on-one interview, in-home discussion, or virtual session. Topics range from breakfast cereal to medical devices.

5. Be Rewarded

Your opinion matters. In appreciation, receive an incentive for your impact – it’s as easy as that!

Learn More About the Participant Experience

What’s a Mock Jury?

Ever wondered what it’s like to step into the shoes of a juror and weigh in on a legal case? In the intriguing world of mock trials, your opinions matter and your insights can shape the future.

We Want Your Opinion: How Focus Group Participants Help Brands Grow

You’ve heard of taste tests or seen commercials with a room full of people sharing their feedback. But on a large scale, how do so many companies get vital feedback from consumers to help them understand the market and make better products and services?

Partnering with Fieldwork: Jake Toohey

Jake was invited to participate in an in-person influencer event at our LA – Orange County office. Familiar with Fieldwork, Ben shares his experience participating in a focus group and at the Ambassador Event.

Who We’re Looking For

Sign Up For A Market Research Study Near You

Or participate online.

You’ll have the flexibility to participate in local market research studies or opt into our national database for virtual opportunities.

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Join our growing network of content creators, patient advocates, and influencers helping spread the word about Fieldwork focus groups.

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Frequently Asked Questions

What's a focus group.

A focus group is a round-table discussion on products and services that you use. The discussions are led by market research professionals and usually last between 1-2 hours. While focus groups are common types of research studies, we also do taste tests, product trials, in-home interviews, shop-along interviews, phone interviews, and online research.

When you’re done, you will receive an incentive for your contribution!

Fieldwork has focus group facilities across the United States. When you register, you will choose the one nearest you. If you do not live close to any, you can register for our national database, and you will be eligible for phone or online interviews.

What are my responsibilities as a focus group participant?

Fieldwork and its clients rely on the integrity of focus group respondents to conduct accurate and meaningful research. We ask that you:

• Be truthful in answering questions about yourself and your habits.
• Arrive for your appointment on time and ready to participate in the discussion.
• Notify fieldwork if you must cancel with as much advance notice as possible.
• Enjoy it. Focus Groups are fun!

How do I sign up for focus groups and other research studies?

Registering will add you to Fieldwork’s participant community, giving you access to various study opportunities. During the sign-up process, we will ask for contact information, demographic questions, and details about your household. This will be used to identify those who may qualify for a particular project. Additional screening will be needed to confirm qualification. Click here   to register now.

Once I have registered, what happens?

Based on the details provided in your profile, you will receive study opportunity information via email, phone, or a combination of the two. During our initial outreach we will establish if you are available and interested in a particular study and a good candidate for the research.

If you qualify for a study, you will receive an email confirmation outlining the details such as location, what you will receive as an incentive, and any other details necessary to ensure you’re ready and prepared for your participation.

Once you’ve completed your participation, you will receive your incentive. Your voluntary participation in market research with Fieldwork constitutes an independent contractor relationship, not an employment relationship.

How and when will I receive my incentive? 

We offer incentives in multiple forms. Depending on the project, but most commonly via an online, pre-paid solution. Incentives are typically sent out within 2 weeks of the date of participation.

If it’s been more than 2 weeks since participation, please reach out to [email protected]   and include the following details:

• Name of participant
• Office where you participated
• Date of participation
• Study reference number

Why is my information being asked for multiple times? 

We recognize things change and it’s important that we collect the most up to date information from each participant for each project. For this reason, you may be presented with questions you’ve answered previously. We thank you for your effort and patience with this process!

Why am I not qualifying for studies?       

Our clients provide us with the specifications to ensure we get the right people for the project. You may not qualify for every study and that’s okay! This is no reflection on you, nor does it compromise your status in our system. It’s important to us that our participants engage in research topics that make sense for them and fit our clients’ needs!

I signed up but haven't heard from you. Why?

Phone and email communication are determined by the information provided in your Dashboard Profile. If your profile is complete, but you are not receiving calls or emails from Fieldwork, double check your email preferences and contact information on the “Edit Profile” tab when logged in. Also, double check that our email,   [email protected] , is added to your contacts – our emails may be going to spam.

Is my information secure?

YES! Fieldwork adheres to the Insights Association Code of Standards and Ethics for Market Research and Data Analytics. That means your information is kept completely confidential. We do not sell or give your information to any third party. For more information, please   visit the Insights Association website . See our privacy policy   here .

I can't seem to log into my account. Can you help?

We’re here to help! Visit the login page to reset your password. Still having trouble? Send us an email at   [email protected].

How do I unsubscribe?

If you would like to unsubscribe from our database and no longer receive calls or emails about upcoming focus groups, please click unsubscribe.

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How friendship pairs can help marketing researchers

Conducting marketing research with friendship pairs offers researchers a unique perspective from two individuals at once. Observing friendship pairs, or groups, allows moderators to understand how ideas or advertisements will be received.

The value of friendship pairs

Editor’s note: Zara Marouf is a senior research executive at The Nursery. This is an edited version of an article that originally appeared under the title “ Why use friendship pairs in market research .”

You’ve heard of paired depths as a research method – a great in-between of interviews and small groups with many benefits to specific and time sensitive projects – but what are friendship pairs in market research?  

A friendship pair, as you can imagine, is an interview with a pair of friends. It doesn’t need to be a pair, but there is something about the shared and intimate, peer-to-peer connection with two people that is both fun and revealing. 

Chatting with your friend – whether it be gossip, a personal issue, a TV show you’re both watching or asking for career advice – is either going to be fun, easy, thoughtful or all of the above.  

A positive research environment leads to insights  

Friendship as a methodological approach is a wonderful way to stimulate conversation and a hugely impactful tool. Getting each friend to introduce the other (which normally involves some kind of joke about one another) by explaining who they are, what do they do, how long they’ve known each other and where they met helps the research become enjoyable for both participants and moderators.  

The chemistry between two friends discussing an idea for advertising or their own personal habits is positively contagious. For the more awkward or relatively personal topics, the value of friendship pairs is unmatched. 

A moderator’s role is to create a comfortable and non-judgmental environment to help people open up. Friendship pairs are an effective tool to help people feel safe to say what they think in a space with someone they know.

Friends can bounce off one another, give each other reminders of habits, speak to inside jokes or bring them down to earth if they are playing up an experience. They can help each other articulate points, especially if there is a lot of detail (which paired depths are great method to conduct research for) or if the adcept or advertising is very conceptual.   

It is also a brilliant way to explore topics which feel more individual, such as the topic of humor. Friendship pairs (and groups) have been a brilliant way to help young people, who may find the experience of research daunting, ease into and open up in a comfortable space.

As moderators, it’s fun to explore how different friendships interact and discuss advertising. You are almost let into the “real world” rendition of how people might respond to advertising, with the personal and specific language people use with their friends and loved ones.

Organizing research with friendship pairs 

On a logistical note, it is, in theory, easier to manage no-shows and rescheduling as one friend can just text the other and ask where they are. On the flip side, and following vain of logistics, a friendship pair is a sample of two. It will be dependent on the project type, but several sessions may be needed to cover all audiences and the intended sample.

Market research friendship pairs are a valuable tool in creating a space for people to discuss personal views or the finer detail of advertising to produce authentic insights.

Work and Play: Tandem cycling and the unscripted Related Categories: Research Industry, Focus Group-Moderating, Qualitative Research

How moderators can address silence in interviews Related Categories: Research Industry, One-on-One (Depth) Interviews, Focus Group-Moderating

Protecting qualitative research from participant deception Related Categories: Research Industry, One-on-One (Depth) Interviews, Qualitative Research Research Industry, One-on-One (Depth) Interviews, Qualitative Research, Data Quality, Fraud Detection, Quantitative Research, Recruiting-Qualitative, Recruiting-Quantitative, Survey Research, Strategy Research

Navigating challenges of MedTech research with rare-disease patients Related Categories: Research Industry, One-on-One (Depth) Interviews, Focus Group-Moderating, Qualitative Research Research Industry, One-on-One (Depth) Interviews, Focus Group-Moderating, Qualitative Research, Health Care (Healthcare), Health Care (Healthcare) Research, Medical, Patients , Health Care-Rare Patients, Recruiting-Qualitative

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Market Research & Consumer Insights Recruiting

Niche expertise, broad network, research & insights recruiting experts.

National leaders in the placement of market research and consumer insights professionals. Our clients range from Fortune 500 corporations to management consulting firms and research companies.

The team at our market research recruitment agency has a wide range of industry expertise, both B2C and B2B. Our in-depth knowledge of the market research recruiting process makes us true consultants to both candidate and client.

• Consumer Packaged Goods (CPG)
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Research & Insight Roles

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Our Market Research and Consumer Insights Recruiters

Lindsey Bartlett

Daniel Wilberschied

Pierson Wofford

Division: Market Research & Consumer Insights

• 312.273-9897
• [email protected]

Lindsey Bartlett leads the Market Research & Consumer Insights area. With a decade of experience recruiting in this niche, Lindsey has proven successful in making the match. Her highly consultative nature combined with her dedication to excellence pushes her to swiftly and successfully find you the best talent . Lindsey is a strong recruiter and highly personable, staying abreast of new industry trends by attending a variety of conferences and participating with our affiliations. Offer her an oat milk latte and a good conversation and she’ll always be in your corner.  

Executive Recruiter

• 773.457-1222
• [email protected]

Daniel Wilberschied is an Executive Recruiter dedicated to the industry of Market Research and Consumer Insights. His commitment to partnership in the recruitment relationship allows him to be a true consultant across both client and candidate. Daniel has successfully partnered with both niche research companies and fortune 500 corporations, all through transparent communication and industry expertise. Outside of work Daniel loves spending time with his family and playing music.  

• 217.414-7878
• [email protected]

Pierson is an Executive Recruiter on the Market Research and Consumer Insights team. While the newest on the team, Pierson is already a step above the rest in his deep understanding of the Market Research Industry and has been highly successful in finding clients their ideal match. With his warm personality and drive to provide results, he is highly sought after in the market research space. Pierson’s best skill is his ability to connect with all, no matter the differences; he loves a good conversation! Pierson spends his free time coaching basketball, designing clothes, and hanging with his German Shepherd.  

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Communications Specialist

• Madison, Wisconsin
• VC FOR RESEARCH AND GRADUATE EDUCATION/BIOTECHNOLOGY CENTER-GEN
• Communications and Marketing
• Staff-Full Time
• Opening at: May 1 2024 at 15:45 CDT
• Closing at: May 31 2024 at 23:55 CDT

Job Summary:

The University of Wisconsin Center for Genomic Science Innovation (CGSI) is committed to maximizing the benefits of genomic research within the University of Wisconsin-Madison, University of Wisconsin System, State of Wisconsin and the nation. The Center facilitates high quality, comprehensive, multidisciplinary research and supports, coordinates, disseminates, and advances genome-enabled research. CGSI includes core and affiliate faculty members and research labs within the Genetics-Biotechnology Center building. CGSI administers the Computation and Informatics in Biology and Medicine (CIBM) graduate training program and the Genomic Sciences Training Program (GSTP). The Center has a variety of funding sources; federal and non-federal grants, awards and gifts. The Communications Specialist will manage communications related to publicity and outreach in CGSI including the coordination of the Genomics & Technology Newsletter. This will include organization, layout, conducting interviews, writing articles for the newsletter, creating and maintaining a manual to sustain the Genomics and Technology Newsletter into perpetuity. The candidate will also regularly update and maintain the CGSI website and associated reference and user manual, design marketing materials, and other tasks related to communications. The candidate will also contribute to fundraising efforts within CGSI including the UW-Madison Day of the Badger efforts and associated communications with stakeholders as directed by the CGSI director. The candidate will also manage the Genomics Seminar Series and associated communications to distribute seminar information, maintain web calendar for the series and coordinate with invited speakers to ensure their talks are set up, recorded and disseminated appropriately. The candidate will act as the communications liaison and some IT support for CGSI events such as the CGSI annual retreat and training grant annual meetings.

Responsibilities:

• 10% Monitors reach and effectiveness of communication campaigns, projects, and initiatives
• 25% Plans editorial content according to established goals and objects
• 20% Communicates with stakeholders to verify requests and identify editorial resources
• 30% Writes, edits, and publishes content for various communication projects and marketing platforms to align with strategic initiatives and established communication campaigns
• 15% Provides project management and execution of communications programs, initiatives, and tactical plans

Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals. The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world. For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion

Preferred Bachelor's Degree

Qualifications:

Well qualified candidates will have the following preferred experience: - Strong analytical skills. - Strong attention to details. - Ability to work independently and as part of a team. - Excellent written and oral communication skills. - Organizational and time management skills. - Past experience working in a communications role highly desired.

Full Time: 100% It is anticipated this position requires work be performed in-person, onsite, at a designated campus work location.

Appointment Type, Duration:

Ongoing/Renewable

Minimum $42,600 ANNUAL (12 months) Depending on Qualifications The minimum salary for a Communications Specialist position is $42,600 annually. Salary will be determined based on qualifications and experience.

Additional Information:

A successful applicant will be responsible for ensuring eligibility for employment in the United States on or before the effective date of the appointment. University sponsorship is not available for this position.

How to Apply:

Click the 'Apply Now' button to create a UW-Madison Jobs profile and begin the application process. You will be asked to upload a resume and cover letter briefly describing your qualifications for the position. You will also be asked to provide the names and contact information for three professional references.

Jennifer Reed [email protected] 608-262-3978 Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.

Official Title:

Communications Specialist(CM004)

Department(s):

A34-OVCR/BIOTECH/GENOMICS

Employment Class:

Academic Staff-Renewable

Job Number:

The university of wisconsin-madison is an equal opportunity and affirmative action employer..

You will be redirected to the application to launch your career momentarily. Thank you!

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Immigration status, educational attainment, poverty status, homeownership, top states of residence, marital status, methodology, facts on hispanics of mexican origin in the united states, 2021.

An estimated 37.2 million Hispanics of Mexican origin lived in the United States in 2021, according to a Pew Research Center analysis of the U.S. Census Bureau’s American Community Survey. Mexicans in this statistical profile are people who self-identified as Hispanics of Mexican origin; this includes immigrants from Mexico and those who trace their family ancestry to Mexico.

Mexicans are the largest population of Hispanic origin living in the United States, accounting for 60% of the U.S. Hispanic population in 2021. From 2000 to 2021, the Mexican-origin population increased 79%, growing from 20.9 million to 37.2 million. At the same time, the Mexican foreign-born population living in the U.S. grew by 23%, from 8.7 million in 2000 to 10.7 million in 2021.

For a downloadable spreadsheet of these findings, see “ U.S. Hispanic population data (detailed tables) .”

Note: Figures greater than 1 million are rounded to the nearest 100,000; other figures greater than 100,000 are rounded to the nearest 10,000; figures that are less than or equal to 100,000 and greater than 25,000 are rounded to the nearest 5,000.

Source: Pew Research Center tabulations of the 2000 census (5% IPUMS) and the 2010 and 2021 American Community Surveys (1% IPUMS).

The following key facts compare demographic and economic characteristics of the Mexican-origin population in the U.S. with the characteristics of U.S. Hispanics and the U.S. population overall. They are based on Pew Research Center tabulations of the 2021 American Community Survey.

• Among Hispanics in the U.S., 32% are foreign born, compared with 29% of U.S. Mexicans.
• 62% of foreign-born Mexicans have been in the U.S. for over 20 years, and 35% of foreign-born Mexicans are U.S. citizens.
• 20% of U.S. Hispanics ages 25 and older have obtained at least a bachelor’s degree, compared with 15% of Mexicans.
• Among Mexicans ages 25 and older, the U.S. born are more likely than the foreign born to have a bachelor’s degree or higher (21% vs. 9%).
• Among U.S. Hispanics and Mexicans, the median annual personal earnings for those ages 16 and older was $30,000.
• Looking at full-time, year-round workers, U.S. Hispanics earned $40,000, while Mexicans also earned $40,000.
• The share of U.S. Hispanics overall who live in poverty is 18%. The share is the same for Mexicans.
• 18% of U.S.-born Mexicans live in poverty, as do 17% of foreign-born Mexicans.
• The rate of homeownership among U.S. Hispanic households is 51%, compared with 53% for Mexicans.
• Among Mexicans in the U.S., rates of homeownership are 54% for the U.S. born and 53% for foreign born.
• The Mexican population is concentrated in California (34%), Texas (26%), Arizona (5%), Illinois (5%) and Colorado (2%).
• The median age of U.S. Hispanics  (29.5) is similar to that of Mexicans (27.9) and lower than that of the U.S. population (37.8).
• U.S. Hispanics ages 18 and older are about as likely to be married (46%) as Mexicans (47%).
• Among Mexicans ages 18 and older, those who are foreign born are more likely to be married than U.S.-born Mexicans (62% vs. 37%).
• 6% of U.S. Hispanic females ages 15 to 44 gave birth in the 12 months prior to the July 2021 American Community Survey. That was similar to the rate for Mexican females (7%).
• 72% of U.S. Hispanics ages 5 and older speak only English at home or speak English at least “very well,” compared with 74% of Mexicans.
• Meanwhile, 67% of Hispanic adults are English proficient, as are 69% of Mexican adults.

Note: This is an update of a fact sheet originally published in September 2019, which former Research Analyst  Antonio Flores contributed to and co-wrote.

Pew Research Center’s fact sheets on U.S. Latinos and the accompanying blog post examine the Latino population of the United States overall and by its 17 largest origin groups – Mexicans, Puerto Ricans, Salvadorans, Dominicans, Cubans, Guatemalans, Colombians, Hondurans, Spaniards, Ecuadorians, Peruvians, Venezuelans, Nicaraguans, Argentines, Panamanians, Chileans and Costa Ricans. These sheets provide detailed geographic, demographic and economic characteristics for all Latinos and for each Latino origin group. They are based on the Center’s tabulations of the U.S. Census Bureau’s 2010 and 2021 American Community Survey (ACS) and the 2000 U.S. decennial census.

The ACS is the largest household survey in the United States, with a sample of more than 3 million addresses . It covers the topics previously covered in the long form of the decennial census. The ACS is designed to provide estimates of the size and characteristics of the resident population, which includes persons living in households and group quarters. For more about the ACS, including the sampling strategy and associated error, see the 2010 or 2021 American Community Survey’s Accuracy of the Data document provided by the Census Bureau.

The specific data sources for these fact sheets are the 1% samples of the 2010 and 2021 ACS Integrated Public Use Microdata Series (IPUMS) provided by the University of Minnesota and the 5% sample of the 2000 decennial census. IPUMS assigns uniform codes, to the extent possible, to data collected by the decennial census and the ACS from 1850 to 2021. For more information about IPUMS, including variable definition and sampling error, please visit the “ IPUMS Documentation and User Guide .”

Due to differences in the way in which IPUMS and Census Bureau adjust income data and assign poverty status, data provided on these topics might differ from data that are provided by the Census Bureau.

For the purposes of these fact sheets, the foreign born include those persons who identified as naturalized citizens or noncitizens and are living in the 50 states or the District of Columbia. Persons born in Puerto Rico and other outlying territories of the U.S. and who are now living in the 50 states or D.C. are included in the U.S.-born population.

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Assistant Director, Development Marketing and Web Communications

How to apply.

A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that are directly related.

Work in a fast-paced, service-oriented environment as a member of a multifaceted development communications team. The assistant director serves an important role in creating and maintaining high-quality, compelling web content for the Michigan Medicine Office of Development. Writes web articles about donors, gifts, and giving. Manages content and organizes communications assets for posting on development intranet, among other responsibilities. Has a strong sense for design. The goal is to build positive awareness and foster philanthropic support for research, patient care, and medical student education at Michigan Medicine.

Mission Statement

Michigan Medicine improves the health of patients, populations and communities through excellence in education, patient care, community service, research and technology development, and through leadership activities in Michigan, nationally and internationally.  Our mission is guided by our Strategic Principles and has three critical components; patient care, education and research that together enhance our contribution to society.

Michigan Medicine is a groundbreaking organization for many reasons, and much of the work that we do is made possible because of philanthropy. Annually, the Michigan Medicine Office of Development raises an average of $200 million annually, which helps us to be a change agent of the world. The Office of Development supports a culture of flexibility, and a hybrid work arrangement is possible for this position.

Responsibilities*

• Write and manage content to create robust and compelling development web pages
• Partner with development and Medical School colleagues to gather information, potentially through interviews or published material, for website content development
• Facilitate the collection of photography and video resources to post on web pages
• Create and help manage content for DevConnect/Office of University Development intranet
• Gather and organize fundraising resources to post on intranet
• As materials are updated, ensure they are posted on intranet 
• Interview donors and faculty to create engaging web articles about donors and giving
• Provide writing, editing, and proofreading support on a variety of communications projects and offer backup to communications team members as needed
• Bring creative, critical, and analytical approaches to communications and web planning sessions with colleagues
• Assist with review of projects for Michigan Medicine brand standards and style guidelines

Required Qualifications*

• Bachelor's degree in journalism, communications, or other relevant field, or equivalent combination of education and experience
• Two or more years of professional writing experience, preferably in website content development
• Excellent editing and proofreading skills
• Familiarity across Adobe Creative Suite
• Excellent organizational skills, with ability to handle multiple deadline-driven projects for varied platforms at once
• Interest in medical science and health-related topics
• Proficiency in Microsoft Office
• An active commitment to diversity, equity, and inclusion
• Commitment to the highest standards of customer service and professionalism 
• Commitment to confidentiality regarding patient and donor records and information

Desired Qualifications*

• Familiarity with AP Style
• Familiarity with web writing principles and best practices
• Project management experience
• Interest in print and web design 
• Interest in development and philanthropy
• Experience working in a health system environment and knowledge of medical terminology
• Experience in a fundraising organization
• Knowledge of the University of Michigan and/or the Michigan Medicine organizational structure, culture, operations, and procedures

Work Locations

This position may be eligible for flexible work opportunities at the discretion of the hiring department. The candidate must live within commuting distance of Ann Arbor. Internet connection is required when working from home.

Flexible work agreements are reviewed annually and are subject to change dependent on the business needs of the hiring department, throughout the course of employment. 

Background Screening

Michigan Medicine conducts background screening and pre-employment drug testing on job candidates upon acceptance of a contingent job offer and may use a third party administrator to conduct background screenings.  Background screenings are performed in compliance with the Fair Credit Report Act. Pre-employment drug testing applies to all selected candidates, including new or additional faculty and staff appointments, as well as transfers from other U-M campuses.

Application Deadline

Job openings are posted for a minimum of seven calendar days.  The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.

U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action employer.

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• 19 April 2024

Do insects have an inner life? Animal consciousness needs a rethink

• Mariana Lenharo

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Growing evidence indicates that insects such as bees show some forms of consciousness, according to a new scientific statement. Credit: Phil Savoie/Nature Picture Library

Crows , chimps and elephants : these and many other birds and mammals behave in ways that suggest they might be conscious . And the list does not end with vertebrates. Researchers are expanding their investigations of consciousness to a wider range of animals, including octopuses and even bees and flies.

Armed with such research, a coalition of scientists is calling for a rethink in the animal–human relationship . If there’s “a realistic possibility” of “conscious experience in an animal, it is irresponsible to ignore that possibility in decisions affecting that animal”, the researchers write in a document they call The New York Declaration on Animal Consciousness . Issued today during a meeting in New York City, the declaration also says that there is a “realistic possibility of conscious experience” in reptiles, fish, insects and other animals that have not always been considered to have inner lives, and “strong scientific support” for aspects of consciousness in birds and mammals.

As the evidence has accumulated, scientists are “taking the topic seriously, not dismissing it out of hand as a crazy idea in the way they might have in the past”, says Jonathan Birch, a philosopher at the London School of Economics and Political Science and one of the authors of the declaration.

The document, which had around 40 signatories early today, doesn’t state that there are definitive answers about which species are conscious. “What it says is there is sufficient evidence out there such that there’s a realistic possibility of some kinds of conscious experiences in species even quite distinct from humans,” says Anil Seth, director of the Centre for Consciousness Science at the University of Sussex near Brighton, UK, and one of the signatories. The authors hope that others will sign the declaration and that it will stimulate both more research into animal consciousness and more funding for the field.

Blurry line

The definition of consciousness is complex, but the group focuses on an aspect of consciousness called sentience, often defined as the capacity to have subjective experiences, says Birch. For an animal, such experiences would include smelling, tasting, hearing or touching the world around itself, as well as feeling fear, pleasure or pain — in essence, what it is like to be that animal. But subjective experience does not require the capacity to think about one’s experiences.

The consciousness wars: can scientists ever agree on how the mind works?

Non-human animals cannot use words to communicate their inner states. To assess consciousness in these animals, scientists often rely on indirect evidence, looking for certain behaviours that are associated with conscious experiences, Birch says.

One classic experiment is the mirror test , which investigates an animal’s ability to recognize itself in a mirror. In this experiment, scientists apply a sticker or other visual mark on an animal’s body and place the animal in front of a mirror. Some animals — including chimpanzees ( Pan troglodytes ) 1 , Asian elephants ( Elephas maximus ) 2 and cleaner fishes ( Labroides dimidiatus ) 3 — exhibit curiosity about the mark and even try to remove it. This behaviour suggests the possibility of self-awareness, which might be a sign of consciousness.

In an experiment with crows ( Corvus corone ) 4 , the birds were trained to make a specific head gesture whenever they saw a coloured square on a screen, a task they carried out with high accuracy. While the birds performed the task, scientists measured the activity in a region of their brain associated with high-level cognition. The birds’ brain activity correlated with what the birds were reporting, not with what they were actually shown. This suggests that they were aware of what they were perceiving, another potential marker of consciousness.

Invertebrate inner lives?

Another experiment showed that octopuses ( Octopus bocki ) 5 , when picking between two chambers, avoided one where they had previously received a painful stimulus in favour of one where they were given an anaesthetic. This suggests that they experience and actively avoid pain, which some researchers think indicates conscious experience.

Research shows that octopuses avoid pain, which some scientists take as a sign of consciousness. Credit: Brandon Cole/Nature Picture Library

Investigations of fruit flies ( Drosophila melanogaster ) show that they engage in both deep sleep and ‘active sleep’, in which their brain activity is the same as when they’re awake 6 . “This is perhaps similar to what we call rapid eye movement sleep in humans, which is when we have our most vivid dreams, which we interpret as conscious experiences,” says Bruno van Swinderen, a biologist at the University of Queensland in Brisbane, Australia, who studies fruit flies ’ behaviour and who also signed the declaration.

Some suggest that dreams are key components of being conscious, he notes. If flies and other invertebrates have active sleep, “then maybe this is as good a clue as any that they are perhaps conscious”.

Animal minds

Other researchers are more sceptical about the available evidence on animal consciousness. “I don’t think there is basically any decisive evidence so far,” says Hakwan Lau, a neuroscientist at the Riken Center for Brain Science in Wako, Japan.

Lau acknowledges that there is a growing body of work showing sophisticated perceptual behaviour in animals, but he contends that that’s not necessarily indicative of consciousness. In humans, for example, there is both conscious and unconscious perception. The challenge now is to develop methods that can adequately distinguish between the two in non-humans.

Seth responds that, even in the absence of definitive answers, the declaration might still have a positive influence in shaping policies relating to animal ethics and welfare.

For van Swinderen, the time is right to consider whether most animals might be conscious. “We are experiencing an artificial-intelligence revolution where similar questions are being asked about machines. So it behoves us to ask if and how this adaptive quality of the brain might have evolved in nature.”

Nature 629 , 14-15 (2024)

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Dr. Sergio Reyes, established in the Geographical Analysis Research Group of the University of Málaga is looking for candidates for the 2024 MSCA PF call.

Hosting Information

Organisation/institute, contact information, description.

Dr. Sergio Reyes, established in the Geographical Analysis Research Group of the Department of Geography of the University of Malaga is looking for candidates to prepare and submit a proposal to the 2024 MSCA PF call in the fields of spatial planning, Geographic Information Systems, Cultural Representations of territory and landscape, cinema and other audiovisual formats where the territory and its relations with these types of spaces are represented.

Research group/supervisor:

The research group works on a cross-cutting research field applying geographic information technologies  to multiple topics such as cultural representations of landscape and territory. Recently, new avenues of analysis are being developed in relation to the territorial representativeness of film and television series shoots in areas of the Iberian Peninsula, developing methodologies adaptable to different scales and geographical spaces. In addition, Dr. Reyes has extensive experience in directing end-of-degree projects as well as interdisciplinary doctoral theses.

Research topics:

The main research topics for candidates focus on the application of geotechnologies (GIS) to different cultural fields such as cinema or painting, among others, as well as any heritage issue that has a territorial and spatial analysis aspect. The versatility of these subjects allows the generation of innovative solutions of interest for the future of the candidates.

Keywords: GIS, spatial analysis, land planning, cultural representations, cinema, audiovisual.

Expressions of interest:

We invite candidates to submit a one-page expression of interest and a full CV by e-mail.

Candidates must fulfil the 2024 MSCA PF eligibility criteria .