marketing management individual project (mmip) recommendations assignment instructions

BUSI 520 Strategic Marketing Management

• Course Description

For information regarding prerequisites for this course, please refer to the  Academic Course Catalog .

Course Guide

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*The information contained in our Course Guides is provided as a sample. Specific course curriculum and requirements for each course are provided by individual instructors each semester. Students should not use Course Guides to find and complete assignments, class prerequisites, or order books.

In order to market successfully and efficiently, a marketer must thoroughly understand and properly apply the principles of managing a marketing strategy. Developing a strategic marketing plan is a multifaceted task that requires research, analysis, and decision making. This course provides the student with knowledge and practice related to crafting a viable marketing plan.

Course Assignment

Textbook readings and lecture presentations.

No details available.

After reading the Course Syllabus and Student Expectations , the student will complete the related checklist found in the Course Overview.

Discussions (2)

Discussions are collaborative learning experiences. Therefore, the student will create a thread in response to 1 of the available topics. The thread must be at least 600 words, reference at least 2 scholarly or practitioner sources in addition to the course textbook in current APA format, and demonstrate course-related knowledge. In addition to the thread, the student will reply to at least 2 other classmates’ threads. Each reply must be least 250 words and reference at least 1 scholarly or practitioner source in addition to the course textbook in current APA format.

Marketing Management Individual Project (MMIP) Assignments (6)

Discover Marketing Management Assignment

Each student must provide a description of the product/service and a brief history of the firm that produces the product/service. Assignments must include a title page that has the name of the project topic and the specific questions being addressed from the prompt, be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. The same project topic must be used in all installments. This will be reviewed for plagiarism by Turnitin.

Use Information to Drive Marketing Decisions Assignment

Each student must analyze the consumer market and market segments for its product/service. Assignments must include a title page that has the name of the project topic and the specific questions being addressed from the prompt, be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. The same project topic must be used in all installments. This will be reviewed for plagiarism by Turnitin.

Develop Value Offering Product Experience Assignment

Each student must describe the positioning, competition, and branding for the product/service. Assignments must include a title page that has the name of the project topic and the specific questions being addressed from the prompt, be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. The same project topic must be used in all installments. This will be reviewed for plagiarism by Turnitin.

Price and Deliver Value Offering Assignment

Each student must describe the support services, pricing, and distribution of the product/service. Assignments must include a title page that has the name of the project topic and the specific questions being addressed from the prompt, be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. The same project topic must be used in all installments. This will be reviewed for plagiarism by Turnitin.

Communicate the Value Offering Assignment

Each student must analyze the promotions and socially responsible marketing associated with the product/service. Assignments must include a title page that has the name of the project topic and the specific questions being addressed from the prompt, be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. The same project topic must be used in all installments. This will be reviewed for plagiarism by Turnitin.

Recommendations Assignment

Each student will submit a 600-word recommendations document based on information gathered over the course of the session while completing the project installments. A minimum of five strategic and five operational recommendations must be offered. The student will add scriptural integration throughout the recommendations, quoting relevant scripture verses as appropriate. There must be a minimum of 10 relevant scriptural quotes found throughout the recommendations document, with their relevance to the recommendations explained. This must include a title page, a brief introduction delineating the recommendations, and a separate section (with heading) for each recommendation. At least 5 scholarly or practitioner sources (in addition to the Bible) must be used. The 600-word requirement does not include the title page, scriptural quotes, or references. The same project topic must be used in all installments. This will be reviewed for plagiarism by Turnitin.

Integration of Faith and Learning Assignments (2)

The student will complete 2 Integration of Faith and Learning (IFL) essays that are at least 500 words each, use 2 scholarly or practitioner sources, are in current APA format, and are submitted as Microsoft Word documents.  The student will contemplate the assigned Scripture verse and relate it to marketing management. This will be reviewed for plagiarism by Turnitin.

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MARKETING MANAGEMENT INDIVIDUAL PROJECT (MMIP) RECOMMENDATIONS ASSIGNMENT INSTRUCTIONS

MARKETING MANAGEMENT INDIVIDUAL PROJECT (MMIP) RECOMMENDATIONS  ASSIGNMENT INSTRUCTIONS

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BUSI 520: Marketing Management Individual Project (Mmip): Discover Marketing Management Assignment Instructions

Each student must complete an individual marketing project. Your first task is to select a project topic. This must be an existing product, service, or organization. Please select an organization or brand from within one of these pre-approved industries:

• Agriculture
• Automotive/personal transportation
• Computers/home technology
• Consumer staples
• Financial services
• Food and beverage
• Health care
• Home entertainment
• Home furnishings/appliances/comfort
• Hospitality
• House and garden
• Large retail
• Online retail
• Personal care/nutrition
• Personal communication
• Personal fitness
• Personal technology/consumer electronics
• Specialty retail

Instructions

The same project topic must be used in all installments . Each project installment must include a title page that has the name of the project topic in it. Each of the five questions should be numbered and written out in its entirety in the pages that follow. The entire document (all five questions, combined, but not counting references) should be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics. The assignment should be submitted as a Microsoft Word document.

When completing an assignment for a given module, the student will assume the role of marketing manager for the selected organization. All student responses must be based on research. View the entire course textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate assignment-related material in chapters other than those corresponding with the module in which the assignment is located.

While the effort has been made to ensure that all material necessary for assignment completion is found in the textbook, contact the instructor immediately if information needed to complete the assignment cannot be located in the textbook. The instructor will then provide instructions on locating the required material. Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing journals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, etc.), practitioner publications, and the course textbook. Assignments must be submitted though Turnitin.

Q1. Provide a description of the product/service and a brief history of the firm.

Q2. Explain your current or possible global marketing efforts. (Ch. 3)

Q3. Explain the organization’s mission. Provide its mission statement or create one if necessary. (Ch 3)

Q4. Explain your competitive strategy. (Ch.3)

Q5. Conduct a SWOT (strengths, weaknesses, opportunities, threats) analysis for the organization. (Ch.3)

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