logo design presentation to client

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How to Present a Logo to Clients in 6 Steps (Tips from Experts)

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1. Start with the logo design brief

2. make the logo presentation in-person or via video, 3. tell a compelling story about the logo, 4. include mockups & provide context, 5. show off the logo’s versatility, 6. focus on the audience, 3 logo presentation templates for inspiration, mastering how to present a logo.

Mastering how to present a logo to clients can take years of practice and experience.

Plus, there’s the pressure of getting a client logo presentation right the first time in order to avoid starting over or frustrating your client.

While a logo technically should stand on its own, my friend and logo expert Ian Paget perhaps put it best:

“I’ve learned through experience that how you present your design work is as important, if not more, than the physical design phase.”

With that in mind, I reached out to Ian, who runs a wonderfully successful logo design company in the UK and asked for a favor.

Could he connect me with dozens of talented logo designers to answer the question of how to present a logo to a client successfully?

What I got back was a collection of incredible advice from experienced logo designers who have been designing logos and presenting them to clients for years.

That means, instead of slogging through learning how to present a logo from scratch, you can learn from some talented and experienced logo designers exactly how to present a logo for the highest chances of client satisfaction.

• When presenting a logo, keep it simple. Present only your best design option(s).
• Explain how your design choices align with the client’s brand and goals.
• Consider using mockups to show how the logo would look in real-life scenarios.

Below are some of the most helpful responses I received. I hope they’ll prove useful as you perfect how to present a logo to your own clients.

The success of your logo presentation to a client starts long before you sit down to present your logo.

The real secret of how to present a logo begins in your initial meetings with clients when you send a proposal and agree on a creative brief.

Then, presenting a logo to a client becomes a matter of showing them how your design fulfills the requirements you both agreed on earlier in the process.

Here’s what a few expert logo designers had to say about how to present a logo according to the design brief:

Always start with a detailed design brief. If the client doesn’t provide you with one, create your own by asking the right questions. Once you have created a brief, get the client to approve this before starting anything. As part of my logo design process I create a tick-list of objectives by asking questions. I then ask the client to check and approve this list. Quick Note: Right now, you can get 14 days FREE of our favorite freelance productivity app, Moxie . Create proposals, send invoices, collab with clients, and tons more in the #1 app for serious freelancers. Claim your free trial now »     This approach ensures that we’re both on the same page from the outset, and that I have goals to refer back to when presenting my work. — Ian Paget, LogoGeek Before presenting I start with a conversation. I tell them what they are going to see, and how I will explain the reasons behind the work. I talk about research and reiterate what the creative brief outlines. —Susan Feinberg, Fireside Sponsored Become a sponsor Take them through the logo design process and show them how your concept meets their criteria. —Col Gray, PixelsInk Refer back to the brief to show your understanding of their brand and requirements. — James Mortimer Start with the end in mind – the goal – then repeat the brief, linking to aspirations they have for their company/brand. Then take them through what you will be presenting and your thought process for each. — Danny Matthews, Danny & Co. The most important thing is that the client can see how the solution delivers the strategy. — Iain Hamilton

Another suggestion on how to present a logo that came up over and over again in our group of experts was to make your logo presentations to clients in-person (or online), not via email.

Part of mastering how to present a logo is being able to gauge client reactions on the fly and adapt to a wide variety of responses. This proves near impossible when you simply present a logo via email.

Taking time to prepare a logo presentation that you make “in person” also shows you care about how you present the logo and that you believe in your final logo design.

Here’s what a few of our expert logo designers had to say about how to present a logo in-person (or via video):

My best advice is to always present [the logo] face to face. Never just send a file… It’s a simple one but also one of the most important things, in my opinion.

— Mads Haakansson, N’fellows Have structure to the presentation and always do it in person/live, instead of email. — Danny Matthews If you’re presenting the logos over skype or Zoom, do not send the presentation document to the client ahead of the call, instead present the logos document to them page by page and talk them through what they are seeing. — Ben Stanbury – Prosper

Learning how to present a logo to a client is as much about storytelling as it is about professional presenting skills.

In fact, a story will often get you much further with a client than a stiff, executive-style presentation ever will.

Your story should present the problem the company or its customers have faced and how the new logo solves many previous issues.

Here’s what some of our experts had to say when it comes to using storytelling when presenting a logo:

Tell the story behind the logo and it’s meaning. Touch on how it meets their criteria and how you see it resonating with the target market. Make sure to summarize that story as a simple blurb in the presentation, so the client can reference it as they deliberate.

— Rachel Stoneking, Stoneking Design Take them on a journey. Tell a meaningful story both visually and in writing. — Craig Burton Make a little animation or GIF to explain the story of the logo. This makes your client’s life easier as they explain further to all other stakeholders. — Mohak Ahuja Tell their story. Show how you’ve listened and interpreted their core. Show them that you understand and share their vision and goals. The craft and implementation can come later in the presentation but they need to believe you’ve ‘got it’. — Jonathan Harris, Harrisment

In addition to telling a story and showing how your logo solves the client’s problem-at-hand, you’ll also want to learn how to present a logo in context by providing real-life scenarios and mock-ups.

By presenting a client’s logo in real-world settings (like on their products, on business stationary, or in advertisements), your client will be more likely to envision the strength of the new logo you’re presenting.

Here’s what logo presentation pros told me about harnessing the power of logo mockups:

Include mockups to show the logo in use in real world situations and not just on an empty white page. Many people need help with visualising their logo in use and it really helps to sell the design. — Col Gray Give the logos some context. Whether that’s on the back of a business card, or the side of a building. It will help them understand how their new brand is going to work in the real world. — Simon Potter, Pixels & Paper Show them how the logo will be used in real life and suggest an application they may not have thought of relating to their aspirations. So if they would love to bring out a new product in future – show how that would look in real life to give longevity to the designs. —Danny Matthews Showcase the logos on mockups! Be sure to use the typical business stationery mockups, but also include a few that are relevant to the clients and their industry. Mockups are a great way to show clients how their new logo will work in the real world. —Rachel Stoneking Choose some selected key visuals/mockups of their identity in action. Get them to buy into themselves and their audience using and experiencing the new scheme. —Jonathan Harris You have to present [the logo] in context, and build on a story that the client will embrace. All of this stems from understanding the business, the culture, and the brand to help establish the right design for the right narrative. — Tony Lopez

In addition to presenting mockups of the logo’s potential usage, it will be helpful to show how versatile your logo can be.

Learning how to present a logo in a wide variety of ways will help your client see how flexible and timeless your new design is. It will help them see exactly why you charge good money for logo design .

Here’s what some of our logo design pros said about versatility:

Present it in as many ways as you can. Show it big, small, white only, black only. Show it embroidered, screen printed, embossed, glossy, matte. Show it on a mug, a hat, a t-shirt, on paper, on a car, on a billboard, in a newspaper… you get the idea. The point is to show them the versatility of the logo. Show that you’ve put in enough thought on the design that no matter the situation your design is going to work for them and not be something they need to “find a solution for” down the road. — Mike Pickett Don’t just show it large, show it tiny too. Large is impactful, but small shows it has range. There’s no point progressing a design that doesn’t work at 100px wide. —Mark Bowley, Bowley Design

Throughout your entire logo design presentation, you want to focus on the logo’s audience.

The audience is often not the client you’re presenting the logo to, but their customers or clients. So while it may be tempting to talk about how much your client should like your new logo designs, learning how to present a logo with the right audience in mind is critical to your success.

Perhaps one of the most critical pieces of advice was given by logo designer Ben Mottershead from Ben Designs: “Always show the logo as it would be seen by an audience.”

That means as you’re presenting mockups or highlighting the versatility of your new logo design, make sure you highlight the new logo from the perspective of the most important audience: your client’s customer.

You may find you need to remind your client to judge the new concept based on the audience, as I was reminded by designer Darius Enache: “Tell them on what criteria they should judge the logo (functionality, not personal preference).”

Show customers using products with the new logo. Show team vans parked on streets with the new logo plastered on the side. Mock-up a banner to see what the logo might look like at a major convention.

Putting the audience first through the entire process will be critical as you learn how to present a logo successfully.

To help your logo presentations and spark some ideas, here’s 5 designs done from experts showing you how it’s done.

Grid logo presentation by Gennady Savinov

In this logo presentation, designer Gennady Savinov created a simple, yet effective grid layout to show both color variations. Additionally, he included the logo spacing spec for added visuals. This layout quickly and easily shows the client your design concept.

Single logo presentation by Angie Mathot

Detailed logo presentation by Jeroen van Eerden

In this logo presentation design, designer Jeroen van Eerden created a one-pager full of info. This gives a breakdown of who the company is, what they’re about, the logo design variations, and the typography to be used. Although it’s a little busy, this style can be super informational and useful for relaying brand guidelines.

The truth is, you won’t be perfect at presenting logos to clients overnight. And that’s ok.

But with time, and using the advice of the expert logo designers above on how to present a logo, you’re way ahead of the competition.

In addition to the advice shared above, Steve Evans from Sed+Co urges, “Make sure you … tell them to sleep on the concepts. Far too often clients are too quick to pick an option. Once they’ve gained some distance from the initial excitement, they’re mind is clearer to make an informed ‘business minded’ decision.”

And, of course, perhaps the most important advice for anyone wanting to learn how to present a logo comes from designer Liam Jackson:

“Only present designs you’re happy with. (We all know why 😅 ).”

For anyone who doesn’t know (yet), there’s an unwritten law in logo design that the client will always, ALWAYS pick the design you like the least.

So when presenting logos to clients, never show them something you’re not happy with yourself.

With that, you’re ready to go. All of us wish you the best of luck on your next logo design presentation!

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Clients Creativity

Written by Preston Lee

Editor at millo.co.

Preston Lee is the founder of Millo where he and his team have been helping freelancers thrive for over a decade. His advice has been featured by Entrepreneur , Inc , Forbes , Adobe, and many more.

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Reviewed & edited by Adam Wright , at Millo.

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Comments from the community

All of these are highly appreciated and remarkable client dealing strategies. But I have a query, what if you get some really annoying client who is not willing to show any interest in that design you made with full dedication and hard work. I was in a trouble last month when this type of situation happened to me and after all the efforts, I was no excuse for my services I provided him. However, nice post and I’ve learnt a lot from this.

Thank you for this great article. It is very important to provide clients with more than one logo concept for them to be satisfied with the service you have offered. This gives them a chance to choose from different styles and options.

Offering clients free revisions will also win clients over.

I just want to know how designers deliver the logos to the client? By email? By jump drive?

i see that a lot of logo designers who post their work online present their work on business cards or a large wooden panel. Especially for compete branding packages. How do they do this?

Focus should be on the logo and not presenting it on different material or backgrounds. That stuff comes later. The logo should be on a white background and free of clutter and other distractions. what your talking about is a brand identity which comes with big budget clients and possibly after they select one of the designs.

I’m not in agreement with this. A logo is never seen in isolation, so why present in this way? I think a logo needs to be tested in application by the designer, and also presented in this way too. I personally present the logo on its own as you mentioned, together with a few slides showing it in use as it helps to sell the design. There’s lots of really cool tools out there to make this a quick/easy process.

Awesome article. I love being able to explain “why” I create a logo the way I do and the elements I choose to include. It does double duty as showing the client that I was listening to their wants and it serves as a barrier to keep me from including irrelevant information or elements. Again, awesome post!

Your article covers almost all points.But I want to know to make a attractive background and portfolio that can help me getting more clients.I make good logos but problem comes while showing them .please help

Great article, nice tips! The first impression is so important, that there’s no room for bad logos. Unfortunatelly it is sometimes hard to convince clients of the solution that would be the best for them.

Nice article. Anyone that is presenting full web designs should remember to create a “mockup” of their work that your client can view in a browser with a background.

Very good post, awesome read, thanks

To echo Shea’s comment, Murphy’s law applies here. If you include a logo you are not 100% pleased with, the client will pick that one. Also, if you are working with an AE on the project, be sure to sit down beforehand and explain your reasoning so they can appropriately champion your work to the client. If you don’t work together as a team, it will make everyone look bad, not just the design. Great article Preston!

– “Present practical application”

Very often their first reaction is not so good when you showed them JUST logo. Then you put in on the business card, stationery, t-shirt, whatever – and they love it.

Most people perceive things depending on their surroundings :).

@Michal Kozak, That is a very good point! It seems that the client is always more impressed when you go the extra mile to help them understand application of the logo. Thanks for adding.

Sure do all that work but make sure your getting paid for all that additional work. That stuff comes after they decide on one of the concepts. Also the proper way is to have them pic a logo and if there are additional revisions, then you move to all that jazz with business cards etc.. You only do that if they pay for it, not to win them over. Your logo should do that by itself.

Nice Article. The first impression counts!

The “why” factor is always acting as the main principle in my presentation. From my experience: the more time you spend and efforts give to writing presentation the more positive client’s reaction is. So obviously sometimes it’s just not enough for a result and then it comes to how good you can be at explanations of your decisions.

And never present something that you don’t love. If it’s just okay… It it’s your least favorite… If it’s one one that you did just to illustrate how much better of an idea the others are, It is guaranteed that the client will pick that one.

YES! THIS CANNOT BE OVERSTATED! It has proven true SO many times.

It must be your best pick. Nice one Shea.

Nice tips! The way we present the logos might be 50% of success. We can drive the client’s mind to what we want 🙂

wicked article. You defiantly hit the nail on the head with a lot of those points. A lot of what I have read says that how you present your concept is just as important as what you present to a client.

How To Present Logo Design Projects

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I'm a branding expert and graphic designer based in Brooklyn, New York. Need help with branding?—Just Get in touch

Need help with branding?

Learn how to present logo design and identity projects to your clients and win their hearts and minds.

I have mastered this presentation methodology by years of experience working with some of the best design agencies.

So if you're wondering how to present logos to your clients—you're in the right place!

Before we go into nitty gritty of how to present logo design work, first it’s worth to mention that:

Presenting logos is a science, not an art.

If you follow my proven process, you won’t have to sell nothing to your client, they will be sold on their own.

If your logo is the product that you sell, then your logo presentation is the packaging of that product.

As we all know, we buy with eyes, so that your logo presentation just as packaging must be very attractive. ‍

How you present your logos is as important as the logo designs themselves.

PS. If you prefer watching a YouTube video— check it out my channel .

5-Steps To Present Logos

• Prepare your client
• Start with objectives
• Explain your process
• Reveal the logos
• Get the feedback

Of course, before you proceed you have to have some logo concepts to show and someone to show them to.

I’m not going to talk here about how to design a logo , but I will just focus on the presentation itself—so let's assume that you have some logos designed.

First, it's important to establish some rules—let’s talk about the DO’s and DONT’s of presenting logos.

Common mistakes when presenting logos

The first biggest mistake you can make is presenting too many options .

How many logos should you present?—Show only three logos.

I’ve heard of designers presenting even 20 to 30 concepts—that’s way too many!

My client recently called me and said that some other designer presented them with 15 logos .

All of which were really bad, they didn’t like none of them .

You might be thinking that the more logos you present the greater the chance your client will like one, but the reality is that it will only confuse them .

Not even mentioning the energy and creativity you have to dilute over those 15 concepts—most likely you would end up with mediocre concepts.

It’s much better to focus on presenting only three strong logo concepts! ‍

Behind the scenes you can sketch hundreds of logos —no problem, just don’t show them all to your client!

The second biggest mistake you can make is sending them over by emai l, in an attachment. ‍

Is best to present logo and identity design projects either over the phone or in-person .

I usually present my logo design work via Zoom video call , after which I send my client the link to that logo presentation by email.

That way I get the chance to describe my logos , explain my ideas and say what I have to say, before letting the client voice their opinion.

Now, let’s talk about some of the best practices when it comes to logo presentation.

Best practices when presenting logos

The first best practice to follow when presenting your logo concepts is to start with a solid strategy session .

This sessions will provide you with all the necessary words that you can use to translate strategy into visual concepts .

This is basically about extracting important information from the client, but also engaging the client in the process and generating some ideas.

Learn more about how to develop and then translate strategy into visual design in my other article.

The second best practice to follow when presenting your logos is to take smaller steps with your client. ‍

You see, logo and identity design is often a long windy road towards the right solution.

It’s not like you just design something fast and there's is a big reveal where you expect to WOW your client.

it’s more of a sequential process where you’re building towards the final logo in a set of steps.

One of the best steps you can take is to use moodboards or stylescapes. ‍

Taking smaller steps will point you (and your client) in the right direction with confidence.

So remember—Never just send your logo presentation by email, and never present more than three concepts.

Tools to prepare your logo presentation

There are many ways in which you can present your design work successfully.

It could be a high-res PDF, a PowerPoint or Keynote, or you can simply use an online visual board tool like InVision.

First, I prepare mockups in PSD , then I embed these mockups in Indesign (one mockup per slide).

So that when I'm making changes to my mockup in Photoshop, the presentation will be automatically updated in Indesign.

Next, I don’t export a PDF like you would expect, but I rather publish that PDF to the cloud straight form InDesign, so that I can simply send my client a link later on.

That way, if I want to change something in my presentation, I simply republish it with just one click straight from InDesign and my client can see the changes .

They can also download the PDF for their own record or just to print it out if they want to.

So with that being said, let’s jump into building the logo presentation.

1. Prepare your client

First, before you show any of you logo work, you need to prepare your client for what’s coming.

You must put your client in the right state of mind before you show them anything.

I like to remind my client about two things: what a logo is and what makes a good logo .

So I open my presentation with a quite by great designer Sagi Haviv (that I had a pleasure to work with):

“A good logo is NOT about what one likes or dislikes, it’s about what works.“ —Sagi Haviv

The reason for saying that is to simply remind your client that logo design is NOT about personal preferences .

A logo doesn’t have to communicate or illustrate everything, so you shouldn’t try to say too many things with it.

A logo is more like an empty vessel and meaning can be attached to it over time , with its consistent use and following through on brand promise.

I say this in order to prevent the client from trying to make the logo look too busy and therefore confusing.

Next, I follow up with a slide that talks about logo design principles— what makes a good vs bad logo. ‍

Clients usually tend to be a bit subjective, so you have to remind them about some of the basic principles of logo design.

This should save you from hearing pointless suggestions later on that could ruin your great work.

We, as designers, have a good sense of aesthetics and we usually know why one logo is better than the other.

However, sometimes it’s not easy to explain that to our client.

That’s why I use the following slide with three logo design principles (again, developed by Sagi Haviv).

"A logo must be appropriate, simple and memorable." —Sagi Haviv

I say this out loud when I show this slide.

Next, I describe shortly each of them:

• Appropriate —Is your logo appropriate for the business?
• Simple —Is your logo simple enough to work in all sizes?
• Memorable —Is it distinctive, so it can be easily remembered?

I also explain that I use these rules when determining what logos would potentially work (I use it as a checklist).

Now, with those two opening slides, I don’t go into showing off the logos yet.

2. Start with objectives

Before you show any of your logo design concepts, you need to start with some basic facts .

You can start by saying something like this:

“Our goal is to design a new identity for Medihuanna, one that resonates better with our customers...”

Your goal here is to remind the client about the goals and objectives of this project or what kind of problems we’re trying to solve.

Here are some of the examples of the reasons why people need a new brand identity.

• repositions you to gain more sales
• increase your revenue
• connect better with target audience

This should have been fleshed out way before you start working—in your first sales call.

So if you follow my other guides on how to develop brand strategy and how to translate strategy into visuals , then you should know by now what I’m talking about here.

By reminding your client about the objectives for designing the logo, you will put them back into the buying mode—which can be a powerful thing when it comes to approvals.

This is also a great way to reassure the client that you understand the problem and you truly want to help them succeed.

Aside form that, it will help you remove yours or clients’ design preferences from the equation.

They will be more likely to settle on a logo they may not necessarily love, but they know it can work effectively for their business.

3. Explain your process

Once I stated the project's objectives, then I inform them about the strategy we took to accomplish these objectives.

Here, you simply want to summarize what you’ve done so far—I usually say something like:

"Before I show you the work, let’s take a step back and review the process to date."

Here I simply refer back to our strategy session and the brief that came out of that.

First, I show them the words that we chose to describe the brand , and next I show them the moodboards we created to express these words visually.

Here I just want to remind them what we’ve gone through together, from initial phone call, through brand strategy, to brand brief with moodboards.

I do this because it’s much more difficult to disagree with yourself than with other people.

So if you remind them about something they said earlier in the process (like during the strategy session), they most likely won’t refute the results of those decisions.

For example, if they chose the word “ credible ” to describe their brand during the strategy session, and then I use colors or fonts to reflect that “credibility”—it's much easier for me to explain my designs.

This whole summary shouldn’t take more than 5 minutes—it’s just a good way to get everybody on the same page .

This will help your client stay objective when you start showing them your logos.

Moreover, it will give your client a sense of ownership—after all, it’s their insights what drove your decisions .

4. Reveal the logos

Finally it’s time to reveal your logos and explain your thoughts behind each concept.

For example, this is how I presented my first logo concept:

"In the first logo we use a minimalist sans-serif font that conveys the simplicity of use and the clarity of our courses.“

First I say this as I show the first slide, which is just the logo alone centered on a white background .

The second slide is usually the logo on dark background and with some photo behind it.

So as I continue going through the slides I'm describing my work:

“To make the logo distinctive, we replaced the dot over the “i” with a leaflet which symbolizes nature and natural treatment that cannabis provides.“

The next—third slide—is a split screen showing the logo on white background on the left and black background on the right.

As I navigate through the slides (3-5 sec for each) I also say a few words about the designs and the decisions I’ve made.

For example, when I reach the slide with the pattern, I say this:

“I designed a geometric leaflet that can be used as an identity element and an extension of the simplistic wordmark”

And then when I go to the next slide I follow up with:

“This leaflet allows us plenty of room for expression, it can be used as a unifying graphic element on all applications.”

Remember that a huge part of successful presentation is your ability to articulate your design choices (the style, fonts and colors you picked).

Here, you can prepare yourself by reading design reviews , for example: I like to read the BrandNew Blog .

This will help you build your design literacy, so that describing your work will become much easier.

Of course, whatever you say it must be backed up by strategy and decisions you’ve made with your client in the past.

So the following few slides is a collection of different mockups relevant to your client. ‍

You should know by now what mockups to use based on the discovery session ( the 6th exercise of my strategy guide ).

However, typical mockups would include something like business cards , envelope , stationery , perhaps a website , maybe social media graphic , a signage and so on.

All the things that your client expect to see the logo on.

Here, it’s important to show a couple of small format mockups like pins, icons, pencils, cufflinks as well as large-format mockups like signage, way-finding, interior graphics, billboards etc.

Your client needs to see how the logo will look like when used in small size as well as at scale—in large format.

Here you can even go beyond of what they would typically use the logo on and add a couple of extra mockups .

That way you can really help them envision this logo in use in real life.

Beginner designers often ask me—how to find best mockups for logo presentation?

There are many places where you can find free mockups , but the problem with that is that they tend to be everywhere just because they’re free.

A much better way is to buy premium mockups —they won’t cost you a fortune, but you will end up with a gorgeous logo presentation.

Alternatively you can create mockups yourself by finding stock photos and then using Smart Objects in Photoshop.

It always try to include at least one or two realistic photos, for example a billboard on the street or on the side of a building.

As I go through these slide, I’m NOT asking for the feedback yet— I simply lead the presentation and navigate through slides while describing the designs.

If client interrupts me, I simply stop them saying:

"Please let me go through all the concepts first and then we can discuss them".

Once I’m done with presenting the first concept, then I go straight to the second one.

As I already mentioned, the ideal number of logos to present is three .

And each of the three logo concepts should be explained on the same sequence of slides.

What it means is that you should use the same mockups for each concept just to make the comparison fair.

Your client will probably reject one of them and then lean toward either one of the other two.

Rarely clients will make a decision on the spot—but that’s fine, that’s why we’re preparing such a beautiful logo presentation.

That way the client can sleep on it, show it to other people and get back to you with some feedback.

So you do the same with the other two concepts—you should have about 5 to 10 slides per concept.

And again, while you’re preparing those mockups, try to describe your thought behind each concept .

For example, this is how I described my 3rd logo concept:

“This concept was inspired by crests that are often being used in logos of universities.”

and then while I go through the slides, I add:

“In combination with the prestigious-looking color palette, this identity portrays Medihuanna as a well-established and respected educational organization.”

When I reach the slide with the mark, then I add:

“Here we retain the serpent-entwined rod (symbol of health) from the old logo, but we refined the shape to nicely sit inside the university-like crest.”

When I’m on the slide with book covers, I talk about typography:

“Using the classic, traditional serifs as the primary font, adds to the heritage, plus it compliments well the sans serif wordmark set in all caps.”

So I just gave you a few examples of what I say when presenting logos to my clients and I hope it gives you an idea of how to describe your logos.

Remember—having a story behind each piece helps you sell it easier .

And finally at the very end you need to add one more slide to compare all three options .

Once I reach this comparison slide, I follow up with a question to release the tension .

A good question you can end your logo presentation with is:

“Did we take a step in the right direction to connect better with our customers?”

After all, I have been presenting for the past few minutes and didn’t let them talk yet.

Now, it’s time to get some feedback.

5. Get the feedback

Once you finished your presentation, then let your client talk but don’t push them to make a decision just yet.

The worst you could say at the end is:

“What do you think?”, or “Which concept do you like?”.

Instead, you should refer back to the strategy and ask them to step into customer shoes .

I usually say something along the lines:

“How do you think John would react to each of those concepts?”

This will help you take the client away from subjectivity (once again) and help them see it through the eyes of customers.

Every time your clients says something like “I don’t like this” or “I like that” — help them get back in the right mindset.

Simply remind them that while you understand that they pay and they must “like” the new identity, we should really focus on the target audience because ultimately it is for them.

We should really think about how potential customers would respond when judging these logo concepts.

Even if your client have some favorite right away, they most likely won’t tell you just yet and you shouldn’t force either.

A much better way is to follow up with something like that:

“Is there one direction that we should definitely eliminate now?”

Usually, clients will come to consensus that one concept we could cross off the list.

Sometimes clients can give you an immediate feedback like “I’m leaning toward the first concept”.

However, I usually want to give them some time to sleep on it and invite them to discuss these concepts internally.

I say something like this:

“I know it’s a lot to digest and you probably want to show it around—how about we regroup in 3 days?”.

By saying that, you will take the pressure off your client and give them more time to make the final decision.

Just don’t leave the meeting without scheduling a specific time to talk.

Whether it be a call or an email, ask them when they might be ready.

Conclusions

When you present your work as a graphic designer , you might feel a bit anxious and insecure , but this is normal.

Only you know the amount of time and effort you’ve put on into designing these logos, so it’s natural to fear the client rejecting them all .

Just imagine your client “not getting it” or demanding changes that will ruin your hard work.

Does it sound familiar?—It happened to me so many times when I was starting my career as a logo designer.

But eventually, over the years I’ve developed this process that makes my logo presentations go smooth .

Not only the logo presentation, but the whole process of working with clients who come to me for logo design.

Starting with the initial discovery call, to strategy session, to execution and presentation—my process allows me to be super effective and efficient.

So if you follow my process of presenting logos, then you should just nail it at first with a beautiful presentation that is hard to reject.

My client picked the 1st logo concept, next we just refined the leaflet a bit, polished the designs and then I delivered the logo artwork and brand guidelines.

You can see the final work for Medihuanna on my portfolio.

Need a custom logo?— Just shoot me an email. ‍

Download my template

Looking to save time create your own logo presentation template ?—Look no further.

Now, you can download my InDesign files —the presentation I've done for Periti Digital (more recent project than Medihuanna ).

For only $29 you can get all the files ( 2.1 GB )—The template is made in InDesign with Photoshop and Illustrator files embedded in it (including mockups and logo files).

Just customize the template, change the logo and branding (colors, fonts)—and you'll be able to use it with your clients right out of the box!

In any case—I hope you enjoyed my tutorial on how to prepare a successful logo design presentation.

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I'm a branding expert and graphic designer based in NY. I specialize in the development of brands: brand strategy, identity & web design. Need help with your project?— Get in touch

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How to do a great logo presentation for your clients

• BY Bogdan Sandu
• 12 April 2023

When you design a logo, you might think that the entire process is all about designing. However, there is also another important element when you want to deliver a project, and that is a strong logo presentation .

You might feel really confident about the way you do your work but when it comes to presentations some of us might be anxious.  Presenting your logo can actually be the most important step of the logo design process .

Sometimes graphic designer fails to communicate well and understand exactly the client’s needs and this results in confusion and undesired redesigning efforts. One of the key aspects when creating a logo is to take your client into confidence. They don’t know what colors to choose or to give certain guides but still a client will be part of the design process because in the end they give the final approval!

How to present a logo

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• How To Present Logo Concepts

Why present, instead of email?

I never email logo concepts to clients without first presenting the concepts. Live presentations (whether in person or via ZOOM) are critical for several reasons:

• It gives you the chance to explain the logic and insights that drove your creative decisions
• It allows you to educate the client while presenting (most clients need guidance on what makes for a good, and consequently a bad logo)
• It helps build rapport with the client and stakeholders
• It reassures the client that the design concepts are not random expressions of your subjective preference
• It allows you to show the concepts in the order and manner you choose
• It enables you to gauge the temperature of the room and gain feedback in real time
• It gives you the chance to defend your design decisions when met with pushback, if needed

Build your design vocabulary

A huge part of the presentation is the designer’s ability to articulate the design direction, the decisions made, the style of design, and the usage for the logo. Reading books, forums, reviews, and blogs about design will help build our design literacy.

The Presentation Flow

Every time I present logo concepts to clients, I follow the same general flow of presentation.

Step 1) Pre-Framing

Pre-framing is a tactic of preparing your clients frame of mind before you show them your logo concepts. Before revealing the logo concepts, I like to remind the client of two things:

1. What a logo is. A logo is not communication, it is identification. It shouldn’t try to say a whole lot. It is best to think of a logo as an empty vessel that meaning can be breathed into over time, with consistency of use and follow through on the brand’s promise. When you try to communicate too much with a logo, it becomes too busy and distracting. Helping clients understand this will answer the notorious question/objection before it comes – “I don’t get it? What does it mean?”.

2. How we define good (and bad) design. Logo design has a bit of subjectivity to it. Who is the standard for what good and bad design is? When we see a good logo it’s difficult to explain why it’s good. We just kind of know it when we see it. Same goes for bad design. However, it’s not as arbitrary as you might think. There are some basic rules for what constitutes a good and bad logo. During Discovery I like to share a short video from the Futur featuring Sagi Haviv regarding the 3 rules to a good logo (I add a fourth rule). At the beginning of the logo reveal presentation, I remind them of the rules which, for us, act as the filter through which we determine what designs would work for their project.

Pre-framing takes only about 1-2 minutes, and I show them these two slides…

Step 2) Objectives and Strategy

Now that the ground is laid and the client is aware of what to expect for the logo presentation, I remind them of our objectives for designing the logo, and the strategy we took to accomplish their objectives.

Objectives need to come from the client – not the designer . It’s important for the designer to understand the client’s need for a logo design or logo redesign, and the need must be deeper than aesthetic preference. Objectives are uncovered during Discovery. Maybe they are trying to tap into a new market. Maybe their logo isn’t able to move with them into the future. Maybe there have been organizational changes and they want to communicate change through a fresh identity. Reviewing objectives not only reassures the client that you understood the problem to solve, it also removes their design preference from the equation. Most clients are willing to settle on a logo they don’t personally like, so long as the designer can clearly articulate why the logo meets their business objectives.

Strategy needs to come from the designer – not the client. Once I restate the client’s objectives for the logo design, I inform them of the strategy we took to accomplish their objectives. I inform them with words, first – then showing them how those words are expressed through the concepts we created. It’s critical to build the case for your strategy before you show the execution.

(Example from an actual presentation)

Step 3) Review Insights from Discovery

The logo concepts we come up with are a byproduct of the strategy we develop. The strategy we develop is the byproduct of the Discovery session. Discovery is a facilitated meeting lead by the designer for the purpose of uncovering insights that will inform the creative team on what and how to design.

The last step before revealing the logo concepts is to remind the client of the insights they gave you during Discovery. This reaffirms the fact that the logo concepts are just as much from them as they are from you. It gives the client a sense of ownership of the concepts since their insights are what drove your decisions.

Step 4) Reveal the Logos

Show only three logos. Even though during the creative process we may sketch or work on dozens of logo concepts, we typically only reveal up to three and no more. Showing too many concepts can be overwhelming and cause paralysis, making it more difficult for the client to choose. It also cheapens the design for each concept you show. When you narrow down your concepts to three, it reinforces the idea that these are the top three strongest choices.

Show one logo at a time. Instead of showing all the concepts together on one image, I focus on building a single case for each concept. Showing one logo at a time helps the client focus on the logic and the story, rather than their personal preference. If you start by showing them multiple concepts at once, their eye might naturally be drawn to the one of their personal preference – hindering them from hearing the case and logic for each logo.

Show the logo in context. In everyday life, you never see a logo by itself on a clean white background with no other distractions or surrounding elements. You always see a logo in context of something it’s placed on. During Discovery its important to identify what context the logo will be used in, then show the logo concept in those contexts. It changes a design when you see it on an application rather than on a simple white background. Remove as much guesswork as you can, filling in the mental gaps your client will have when they see your concepts.

(From the ZND Residential Example)

(Other Samples)

Step 5) Gain Feedback

After you reveal your concepts, building a case for each logo, ask your client to share their initial thoughts. “What are you thinking? How are you feeling? Which one feels right, based on the objectives and strategy?”

Don’t put pressure on the client to make a final decision on the spot. Reassure them that they will have time to make their determination (how long depends on how you structure your timeline). However, gaining their initial feedback during the time of the presentation is important. Document what they say by writing notes on each concept they comment on.

In my opinion, the more people in the room during the presentation the better. With more people it is easier to gauge consensus as people start to speak up. They will collectively start building a case for the popular choice, and landing on a decision will be quick. When there are only one or two other people in the room, there tends to be a bit more hesitation because they do not want to make a wrong decision. People thrive off confirmation, which is why you’ll hear “I love the concepts. Send me the samples and let me think about it over the weekend” (AKA – let me show a bunch of people and get a vote). Larger companies know better than to get cheap opinions from non-professionals – especially those who weren’t present for the Discovery session and have no insights into the strategy. However, even if this does happen, so long as you have done a good job articulating your case for each logo and demonstrating how the concepts are a direct result of their objectives, a few outside opinions won’t hurt. It is extremely rare when a client is unhappy with any of the concepts and asks for another one when you present well.

• Never email logo concepts, always do live presentations.
• Develop your design vocabulary so you can effectively articulate your concepts.
• Follow a structured flow for your presentation
• Pre-frame your client’s mindset before the reveal
• Remind them of the objectives and inform them of your strategy
• Review the insights from Discovery that informed your design decisions
• Reveal the logo concepts. No more than three, one at a time, and in context.
• Gain feedback

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How to Present Logo Design Concepts to Clients (Step-by-step)

The presentation of logo design concepts to clients is an essential component of the logo design process. It is challenging to combine the desires of the customer with your creativity.

The way the concepts are displayed can significantly affect the client’s sentiment about the design work. When the customer senses you are listening to them and endeavoring to satisfy their expectations, they are more inclined to pick one of your designs instead of selecting one of theirs.

Conversely, presenting the concepts inappropriately can make the customer feel like they had no part in the process. This will definitely lead them to choose one of their own designs.

Therefore, how can you effectively show your logo design concepts to clients? In this article, we will cover a step-by-step method to showcase your ideas.

This approach can help you obtain feedback from the customer and guarantee they comprehend what went into each design decision.

Table of Contents

1. Understand the client’s background and objectives

It is essential to comprehend the client’s history and objectives prior to beginning the design of a logo. The client can give you all of the essential details you require regarding their business; hence, pay attention attentively and take notes.

Such notes should contain the company’s name, what they do, and how they want the logo design to show its brand. Additionally, ask questions about their business and how they wish to be seen by customers, which can help avoid misunderstandings.

Use the gathered information, alongside any research you’ve done on industry trends, to construct a logo that meets the customer’s requirements and their target market.

Finally, once you have completed your notes, ask the client if they have any queries. This will make sure that you have provided all of the necessary information they need to make an informed decision regarding your work.

2. Talk about the key features

It is more likely that a client will opt for your logo if they comprehend its mechanics and the way it can be utilized. Here are a few aspects to consider when communicating this information:

• What characteristics distinguish your logo from the competition? How does the logo stand out in the marketplace?
• For what reason did you decide to select these precise elements for the design? How does each element help in forming an iconic corporate or product brand identity?
• How does this concept contrast with other ideas you have seen so far? If the design contains any peculiar features (e.g. an atypical shape), describe the importance of this trait and how it portrays the uniqueness of the business.

Thoroughly addressing all of these inquiries to the client can make it simpler for them to decide why this logo is a superior choice to other available logos in the portfolio, which might contain identical features or design components.

In case you’re uncertain about what makes the company or product special, it is essential to conduct some market research.

If there’s an exclusive characteristic of your client’s business that differentiates them from their competitors, then demonstrate how the logo plays off of this attribute to produce a new, eye-catching image.

Also, read, 10 Do’s and Don’ts of Creating Logo Slogan (Ultimate Guide)

3. Create a mood board

Mood boards are an ideal method to obtain your customer’s feedback on the concept. Instead of simply discussing the concept, they enable you to visually demonstrate the idea which can be more efficient.

A mood board is an arrangement of pictures that reflect the soul of your design concept. You can use photos or illustrations – or even both! The purpose is to craft an authentic display of how the logo would look, feel, and sound when finalized.

Presenting a consistent message is fundamental for the successful formation of a great logo, and this is where a mood board assists. Examples of logos representative of the brand should be shown alongside images that epitomize the nature of their business, as well as ones that exemplify your brand.

Mood boards are a brilliant means of exhibiting how the logo would look, feel and sound when finished. Illustrations of logos should be highlighted which reflect the brand, and images should be included that depict the heart of their company, as well as yours.

4. Refer to the brand vision

The purpose, mission, and values of a brand can be encapsulated in a succinct statement known as a brand vision.

It should be distributed to stakeholders so they are aware of the overall goal, allowing them to collaborate and interact more effectively. The vision should detail the scope of the business, who it is intended to benefit, and how these objectives can be achieved with the design work.

By being clear and precise, the statement outlines what the business is, who it serves, and why it should care.

Additionally, when presenting the logo concept, reference the brand vision frequently to ensure everyone is on the same page. Doing so also reinforces trust with clients, leading to a more satisfying working relationship.

5. Be creative in the presentation

Presenting your logo designs to customers provides an opportunity for you to demonstrate your creative abilities and captivate their interest in the project. You can do this by using eloquent language, the appropriate inflection, and hues to create an aesthetic appeal.

Make sure the design is kept clean and limited to one or two colors. Utilizing typography in the presentation will illustrate to the customer how the logo will appear in different settings, such as in print media or online.

Include mock-ups of the logo as it would appear in multiple situations, such as on business cards or website banners. Additionally, you can also include the progression of creating the logo by displaying the initial sketches and explaining the alterations until it took its definitive form.

When constructing the presentation, consider adding some of the client’s own input. If they have provided a selection of words or phrases that relate to their enterprise, these can be incorporated into a new logo design.

The effectiveness of designing a logo for a customer necessitates being creative and accommodating. Doing so will create a design that is original and memorable, therefore helping it stand out from the competition.

Don’t forget to check out How to Choose the Right Color for Your Logo Design

6. Use the interactive slides

You can use the interactive slides to show your client how their logo would look on different platforms. This will help them understand how their brand will be represented on different devices and social networks, which is especially important if they’re planning o run advertisements or develop a presence online.

If you have a lot of concepts to present, it might be helpful for both parties if you create an interactive presentation where each concept can be viewed individually and then compared side-by-side with other options as well.

This way, clients can easily compare each design against one another without having to flip through pages upon pages of printed designs!

If you’d like to create an interactive presentation, here are a few things to consider:

• Use a tool that will allow you to create an interactive presentation (e.g., Adobe InDesign).
• Give your client control over the presentation so they can easily navigate through all of the options and compare them side-by-side with one another.
• Use tools that allow you to create clickable links between different design options (e.g., buttons).
• Create a separate presentation file for each concept, so clients can easily compare them against one another without having to flip through pages of printed designs!

7. Put your concept in crystal clear points

To make a successful pitch, it is important to effectively communicate the concept and its advantages. Simplicity and clarity should be used when speaking, yet you should strive to make it interesting rather than dull and monotonous.

Utilize the appropriate words, manner of speech, and nonverbal cues for your presentation. Your audience does not require full knowledge of your concept, but rather what is important.

It is not beneficial to inundate them with excessive information. A presentation should include a strong message and evidence to demonstrate the value of your concept and how it will benefit them.

This requires the skill to clearly express the concept and demonstrate why it is the best solution for the given situation. If the client does not understand, it will be impossible for them to make an informed decision.

It is important to keep the presentations structured and to the point so that the audience can quickly comprehend the message and the advantages of your idea. Ensure your presentation is comprehensible and illustrates the value of the concept for the client.

8. Stay calm

You’ve done your research, you’ve created some great concepts and now it’s time to present them to your client.

While this may seem like the most nerve-racking part of the whole process, it can actually be quite straightforward if you stay calm and remain confident in your work.

Always start with a positive attitude! There could be any number of reasons why something isn’t working out as planned; don’t take it personally if someone doesn’t like one of your designs or has suggestions for improvement (that’s why they’re there).

Don’t be afraid to ask questions about what exactly they want from their new logo design–you might even find out that there were things about previous designs which could still work well together in another combination!

Staying calm and positive when working with clients can also help you avoid making mistakes or saying something you’ll regret later on.

Be sure to listen carefully to any feedback they give you and make any changes needed, but don’t be afraid to stand up for yourself if they’re asking for something unreasonable (like a logo that doesn’t fit their brand).

You may also like, Top 12 World-Famous Logos and Their Story

9. Present the logo in the practical situation

While it’s important to present your logo in a variety of situations, it’s equally important that you do so in a way that makes sense for the client.

For example, if you’re presenting a logo design concept for an eCommerce website, don’t show it on a t-shirt or as part of an ad campaign; instead, show how it would look on the homepage and product pages of their site–and make sure they’re okay with sharing those designs with you beforehand!

In addition to showing off how well your logo works across different sizes and contexts (for instance: print vs digital), also consider how it looks when paired with other graphics like icons or photos.

A good rule of thumb here is “less is more.” If there are too many elements competing for attention within one piece of collateral material (such as business cards), then everything gets lost in the shuffle–and clients may assume this problem will carry over into other materials too!

As part of your design process, make sure you’re including clients in the decision-making process. This can be a little intimidating at first, but it’s important to remember that they’re paying you for your expertise–and they want to see exactly how all those hours of training are paying off!

10. Use the correct mock-ups

A good logo design concept will look great in both black and white and color; therefore, you should have a few versions of each mock-up ready to go.

Mockups are a great way to show off your logo without having to spend a lot of money on materials, and can also be used as a selling point when selling your design services.

Keep in mind that the mock-ups should be clear and easy to understand; if they’re too busy or confusing, they’ll only hurt your design.

You should also have mock-ups for each of the different sizes that you’ll be designing for. This can vary depending on the industry–but as a general rule, you should definitely have at least one high-resolution version ready to go.

If you’re designing for a business that needs to use its logo on everything from website banners to letterhead, it’s also important to have a few different versions of each size ready.

All of this can be done using Adobe Illustrator; however, if you’re not familiar with the program or don’t want to spend the money for it just yet, there are plenty of free tools available online that will allow you to create mock-ups in seconds.

In order to ensure a successful logo design concept presentation, the following nine steps will be of great assistance. Remain collected and confident when presenting your concepts; if something happens to not go according to plan, instead of worrying, just start from the beginning again, understanding the customer’s expectations from their desired logo design.

Recommended Reading: 15 Best Luxury Fashion Logos and Their Concept

How do I present my design to a client?

Before presenting the design to the client, it is essential to consult them. You should inquire as to their desires and comprehend their requirements. Additionally, it is important to pre-discuss any possible issues related to your ideas, so that when you display the design, it comes without surprises.

How to make a presentation of a logo?

To craft a presentation involving a logo, first pick the logo of your choice from the countless options available on the web or in print magazines. Incorporate the logo into your presentation as a background – either on your computer or as a printed document. For extra flair, customize the logo by incorporating some text related to the product or company that you wish to promote. Make sure to use a font specially crafted to look beautiful when matched with the colors present in the logo.

How do you write a design description?

Creating an effective design description is a great way to communicate your project ideas to potential clients. This brief yet descriptive summary should be comprehensive, answering any and all questions a client might have and instilling confidence in your abilities. Writing in a clear and simple manner is the most effective approach for your description to be read and understood by clients.

How many logos should you present to a client?

Providing your client with at least three logos is a beneficial approach to take. First and foremost, this will enable them to get a better understanding of what they prefer, since it’s hard for them to know exactly what they’re looking for until they see it. Additionally, this makes the design process easier for you since you’ll have multiple versions to use for reference and figure out which alterations have the greatest impact. Furthermore, showing them to few options will only lead them to feel pressured to decide and potentially make the wrong decision.

How do you introduce design thinking?

Design thinking is an innovative, people-focused method that merges classic design with user-oriented creativity. It is a cyclic process that initiates with understanding the needs of individuals, before proceeding to articulate issues, create answers, and evaluate prototypes with consumers. It has been applied to a plethora of industries, ranging from technology to education and healthcare to business.

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Written by Rameez Ramzan • October 29, 2018 • 9:19 pm • Articles • 2 Comments

How to Successfully Present Logo Designs to Clients: A Step-by-Step Guide

‘There are three responses to a piece of design – yes, no, and wow. Wow is the one to aim for’ – Milton Glaser

Designing creative, effective and appealing logos is an art, but presenting it to clients is another. The response of your client on the logo highly depends on how you present and deliver it, and you wouldn’t want any stone unturned, after your tireless designing efforts.

It is essential to go through the business again and revise how it resonates with the logo you have designed . Often designers feel confident and ready to present the logo because they made it just yesterday and it is fresh in their minds. However, the chances are that you are not as thorough in the business values and positioning as the client would like you to be.

If the logo is delivered via email, considering referring to some articles, press releases or advertisements of the brand and sharing their links. This will validate your background research and make the client rely on your design opinions.

Explain the Concepts behind the Logo

Every logo is designed after thoroughly analyzing the brand and its offerings. The aim is to represent the positioning of the brand through its logo and to communicate the brand message effectively.

Before presenting the logo, briefly tell the client about the ideas and thoughts you had in your mind when designing the logo . For example, you may want to say to the client that you wanted to reflect the vibrant personality of the company with bright colors or the organic ingredients with green. This helps the client know the rationale behind the color scheme, strokes, shapes, text, and other aspects.

It also fosters a positivity in the client’s mind, knowing that the designer understands and cares for the brand.

Present Different Variants of the Logo

As much as clients want a logo that does not require any changes, they like their ideas and opinion to be incorporated into the design. As a smart graphic designer, you must accommodate the client’s ideas without further delaying the work.

Consider taking more than one variants of the logo , such as in monochrome and different colors. You may also want to show two or more sizes of the logo so that the client can make the final decision.

However, it is vital to give your advice and select the version you recommend. The client must not think of you as an indecisive designer.

Explain Potential Effects of the Logo

Now that the logo is ready, the client would want to know how it will help the brand progress and nurture. As a designer, you may feel that it isn’t your responsibility to bring in sales for the company. But, it is your job to design a logo that takes forward the brand’s message and values effectively to the customers.

Tell the client how the design will help achieve the brand’s vision. Focus on how different people will perceive the brand when looking at the logo. For example, talk about what an unaware customer would think of the brand, how loyal customers would feel about it and so.

Sound Professional and Experienced

It is essential for a designer to sound professional when delivering the logo to the client. Show that you take work seriously and have invested your time and energy in developing the logo . Make sure that the files are saved in different formats, and a proper zip file is maintained. Make it simple and easy for the client to view the work or include detailed guidelines if any file requires an unusual application to open.

‘If we want users to like our software, we should design it to behave like a likable person: respectful, generous and helpful’ – Alan Cooper

Insist on Your Design

‘One important key to success is self-confidence. An important key to self-confidence is a preparation’ – Arthur Ashe

Reflecting confidence and faith in your designs is important. Subtly remind the client of your experience and understanding of designing concepts. Remember that your technical expertise will help the client and it is your job to convey it.

If the client recommends otherwise, give your expert opinion and tell him what you think about it.

Listen to the Client’s Reservations

Despite all your efforts and hard work, the client may have some concerns. He knew his brand better and had some expectations from the logo. Keep an open mind and leave room for discussion, encouraging the client to give his valuable opinion without getting offended or impatient.

The client may want a different color, text or an entirely different logo. It is your job to accommodate the changes and present the logo again. Also, let the client when you resubmit the design.

Track the Changes for the Client

Once you have accommodated the changes in the logo, send it to the client and inform him objectively of the changes. You may want to submit the original logo along, so it is easier for the client to see the difference.

If the new logo looks better , then appreciate the client’s suggestion and thank him for helping you in developing an effective logo.

You may also want to use the logo on different products of the client to graphically present the implications. It will increase the chances of acceptance.

‘  Good design is obvious. Great design is transparent ’ – Joe Sparan

About the Author / Rameez Ramzan

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October 19, 2023 • Inspiration • One Comment

2 Replies to “How to Successfully Present Logo Designs to Clients: A Step-by-Step Guide”

Hi Rameez, nice article about presenting logo. I m 100% agree with you on these points. But we have to get more information about company and its background like est, what kind of work they are doing, how they start their company or business and general info about business. And most important what about there plans for future and vision. Because if designer knows everything about their business i think they can create and present logo in more professional way. This is my opinion may be you are not total agree with me.

Overall its really useful read after a long time. thank you and keep doing good work.

Hi John, We just trying to cover the basic info about how to present Logo to client. I’m also 100% agree with you its not enough there are lots more think we have to focus on this article. I hope you will see soon more information and tips on this topic. Thanks for your appreciation.

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Article: Winning Your Client Over: Tips for Presenting Logo Designs

Winning Your Client Over: Tips for Presenting Logo Designs

In the diverse and dynamic world of graphic design, crafting a stunning logo is an art in itself. But what truly sets successful designers apart is not just their creative prowess, but their ability to effectively present their work. A well-executed presentation can be the linchpin in securing client approval and building enduring professional relationships. This is where presenting logo designs comes into play.

Whether you're a seasoned graphic designer or just starting your journey, mastering the art of presenting logo designs is crucial. This isn't just about unveiling your design; it's about crafting a compelling narrative around your creation, communicating your design decisions effectively, and using feedback as a stepping stone towards a design that resonates with the client.

In this article, we'll delve into key strategies to win your client over during your logo design presentation. We'll discuss understanding the client, creating the logo, preparing for the presentation, the presentation itself, handling feedback, and finally, sealing the deal. By the end, you'll have a comprehensive guide to elevate your logo design presentations, enabling you to impress clients and boost your professional success. Let's get started!

I. Understanding the Client

Understanding your client is a crucial first step in winning them over with your logo designs. Without this, you're essentially designing in the dark, hoping that what you create aligns with their vision. That's why the second chapter of our journey in "Winning Your Client Over: Tips for Presenting Logo Designs" is all about getting to know your client and their needs.

When you first meet a client, it's more than just exchanging pleasantries and talking business. It's about establishing rapport and fostering a connection that will allow for smoother communication throughout the design process. Be genuinely interested in their business, ask questions about their history, their audience, and their values.

You're not only a designer; you're also a detective. Dig deeper to understand your client's business and target market. What does the client want to communicate with their logo? Who are they trying to reach? Every business has a story, and it's your job to translate that story into a logo design.

Remember, it's not about your personal style or preference, but what's best for the client and their business. Aligning your design with their business goals is what will truly help in winning your client over.

Understanding the client also means identifying their tastes and preferences. Some clients have a clear vision, while others might need your expertise to shape their thoughts. Use your initial discussions to gauge what style, colors, and elements could resonate with them. A helpful tip is to ask for examples of logos they like and dislike, providing you with valuable insights to guide your design process.

Once you've gathered enough information, it's time to set clear expectations. Be transparent about what the design process will look like, including timelines and revision rounds. This not only ensures you're both on the same page, but it also builds trust, further strengthening your chances of winning your client over.

Lastly, keep the lines of communication open throughout the entire process. Regular updates about your progress not only keep your client in the loop but also provide opportunities for feedback before you get too far down the design path.

In conclusion, understanding the client is the foundation for creating a logo design that truly captures their business's essence. This stage may take some time, but it's a necessary investment. It helps you not only in crafting an effective design but also in presenting it in a way that aligns with the client's vision, ultimately winning them over.

II. Creating the Logo

Creating a logo can often feel like a thrilling journey, filled with a myriad of design elements and countless rounds of iterations. Let's delve into how we can streamline the logo creation process and ensure our clients are captivated by our design.

The design process begins with ideation – taking all that information you've gathered about your client and translating it into visual concepts. Sketching is a great starting point. Use your client's story, their target market, and their brand values as inspiration. This phase isn't about perfection. It's about letting your creativity flow, making connections, and exploring various design possibilities.

Once you have a good collection of sketches, it's time to refine them. Look for common themes or ideas that stand out. Don't forget to keep in mind the practical aspects of logo design, such as versatility and scalability. Will the logo work well in different sizes and mediums? A design that is only effective when it's on a billboard is not a versatile logo.

Created by SlabPixel Design | https://dribbble.com/shots/18345455-SlabPixel-Brand-Guideline

Creating the logo isn't only about shapes and symbols, though. Color plays a crucial role too. Colors evoke emotions and can significantly impact how a brand is perceived. Therefore, it's essential to consider the psychology of color in logo design. The colors you choose should align with the brand's personality and appeal to its target audience.

Typography, if your logo includes text, is another vital element to consider. The font you select should complement the logo and the brand’s personality. Be mindful of readability and versatility when selecting typefaces.

Now, here's a pro-tip: while you're crafting the design, start thinking about how you'll present it. Consider your narrative – how does this design embody the client's brand? How does it target their audience? By beginning to form this narrative now, you'll be better prepared when it's time to present your logo to the client.

Finally, remember to design a few variations of the logo. Different layouts or color schemes can show the client you've considered various applications for the logo. It also provides them with choices, allowing them to feel more involved in the final decision, thus bringing you one step closer to winning them over.

Creating the logo is an exciting part of the design process, but remember it's not just about crafting an aesthetically pleasing logo. It's about translating a brand's identity into a visual form and being able to present it effectively to your client. Keep the lines of communication open with your client, maintain transparency, and you'll surely win your client over with your compelling logo designs.

III. Presentation Prep

Proper preparation is the secret ingredient to winning your client over with your logo design presentation. As a graphic designer, you’ve probably realized that the process doesn't stop at creating the logo. You need to prepare effectively to present your design convincingly. So, let's dive into how to prep for your presentation to win over the clients

To begin with, decide on the presentation medium. Depending on your client's preferences and your comfort level, this could be in-person, via a video call, or a well-crafted email with a detailed PDF. Each method has its benefits. In-person or video presentations allow for real-time feedback and discussion, while a detailed PDF gives the client the opportunity to absorb the information at their own pace.

Next, it’s crucial to tailor your presentation based on your client's business and preferences. The more personalized your presentation feels, the more engaged your client will be. For instance, if your client is a tech start-up, they might appreciate a more dynamic, digital presentation. On the other hand, a more traditional business might appreciate a printed presentation that they can physically hold and review.

Created by Kurppa Hosk | https://www.behance.net/gallery/152417823/Alleima

Prepare your design assets meticulously. Ensure that your designs are well-organized and easy to understand. If possible, include logo variations and show how the logo will look in different contexts - for example, on a business card, a website, or a billboard. This will help the client visualize how the logo will work in real-world scenarios, and will demonstrate your thoroughness as a designer.

One aspect often overlooked in presentation prep is anticipating your client's questions or concerns. Try to put yourself in their shoes. What queries might they have about the design? What potential concerns could arise? By addressing these proactively in your presentation, you'll show the client that you’ve thoroughly considered their needs and are committed to delivering a logo that works for them.

Lastly, remember that your presentation should tell a story. Every choice you made while creating the logo - from color to typography - should have a reason behind it. The narrative around your design choices will be as vital as the design itself in winning your client over.

It’s about more than just displaying a logo; it's about showcasing the thought process behind the design, demonstrating your professionalism, and building trust with your client. Keep these tips in mind, and you’ll be well on your way to mastering logo design presentations.

IV. The Presentation

The initial moments of your presentation set the tone for the rest of the meeting. Start with confidence, and open with a brief recap of the client's brief and objectives. This reiterates that you've been attentive to their needs and sets up the context for your design.

As you unveil your logo design, remember that this isn't just a reveal, but an opportunity to share your thought process. Walk your client through your design choices, explaining why you chose specific colors, shapes, or typefaces. Don't rush - take your time to weave the narrative you prepared around your design. This narrative should paint a clear picture of how you took the client's brief and translated it into a logo that reflects their brand's identity.

A picture may be worth a thousand words, but a mock-up can be worth a million when it comes to logo design presentations. Demonstrate the versatility of the logo by showing it in different contexts. Show how it would look on business cards, websites, or social media platforms. This step helps clients visualize the logo in action and appreciate its functionality and adaptability.

When presenting variations of the design, explain the rationale behind each one, and give your professional opinion on where each variant might be most suitable. Offering variations not only shows your versatility as a designer but also provides your client with a sense of involvement in the final decision.

Invite questions and feedback throughout your presentation, and handle any critique with grace and professionalism. Remember, constructive feedback is a chance for improvement, not a personal attack. If the client has suggestions or concerns, listen attentively, and offer solutions where you can.

As you wrap up your presentation, summarize the key points, reaffirm how the design meets the brief, and thank your client for their time. Be sure to clarify the next steps, whether that's a follow-up meeting, revisions, or moving forward with the final design.

An effective presentation is about more than just showcasing your design - it's about telling a compelling story, demonstrating your understanding of the client's needs, and establishing a two-way conversation. By mastering these presentation skills, you're well on your way to winning your clients over with your exceptional logo designs.

V. Handling Feedback

Feedback, in the world of graphic design, is inevitable and invaluable. So, let's discuss how to effectively manage feedback and use it as a tool for improvement.

Firstly, approach feedback with an open mind. Remember that it's not a personal criticism of your work, but rather a collaborative step to create a design that meets your client's needs. Encourage your client to provide their thoughts and constructive criticism. After all, they know their business best, and their insights can greatly contribute to creating a logo that truly encapsulates their brand.

A key aspect of handling feedback is active listening. Ensure your client feels heard and appreciated. Try not to defend your design immediately, but rather, show understanding of their points. Summarize their feedback to demonstrate that you've understood their perspective. This not only reassures the client but also prevents miscommunication.

However, not all feedback will be helpful or practical. In cases where you disagree with a suggestion, it's essential to communicate this tactfully. Use your expertise to explain your rationale for certain design choices and how they benefit the final design. Remember, you're the design expert, and part of your role is guiding your client to make informed decisions.

One helpful strategy is to handle feedback in real-time, particularly if you're presenting in person or via a video call. If a client has a suggestion or concern, try to address it immediately. Making a quick edit (if feasible) or sketching out a suggested change can show responsiveness and adaptability.

Lastly, after your presentation, collate all the feedback and clarify any ambiguities with your client. This step ensures you both are on the same page before moving forward with revisions. Once the changes are made, present them to your client, emphasizing how their feedback contributed to the final design.

Handling feedback is a crucial part of the design process. It's a delicate dance between respecting the client's ideas and maintaining the integrity of your design expertise. But with open communication, patience, and a bit of finesse, you can turn feedback sessions into a collaborative effort that brings you one step closer to winning your client over.

Remember, in the grand scheme of logo design presentations, feedback isn't a hurdle - it's a stepping stone to creating a design that both you and your client will be proud of.

VI. Sealing the Deal

After all the sketches, design iterations, presentations, and feedback sessions, we arrive at the final step: sealing the deal. This stage is the grand finale of our journey in "Winning Your Client Over: Tips for Presenting Logo Designs". It's about ensuring your client is satisfied with the design and eager to move forward.

The first step in sealing the deal is presenting the finalized logo. At this stage, you've incorporated your client's feedback and fine-tuned the design. It's crucial to maintain the same level of enthusiasm and professionalism in this presentation as you did in the initial one. Walk your client through the revised design, emphasizing how their feedback contributed to the final result. This reaffirms that you value their input and fosters a sense of collaboration.

Next, it's essential to discuss practical matters, like the file formats you'll deliver the logo in and when the client can expect to receive them. Whether it's a vector file for printing or a PNG for their website, assure them that they'll have what they need for various applications. Providing this clarity can ease any lingering worries your client might have and gives them confidence in your professionalism.

A great way to add value to your service and impress your client is by providing a simple logo usage guide. This could include information on color codes, minimum sizes, and examples of what to avoid when using the logo. It's an extra step, but it shows your dedication to their brand and the success of the logo beyond the design phase.

Once everything's agreed upon, it's time to wrap up the project professionally. Thank them for their collaboration, ask for any final feedback, and express your excitement about the logo's potential. This leaves a positive impression and opens the door for future collaborations.

Lastly, after the project ends, follow-up. A simple message checking in on how the logo is performing can go a long way in building long-term client relationships. It shows you genuinely care about their success and aren't just in it for a one-time project.

Sealing the deal isn't just about concluding the project but ensuring your client is delighted with the outcome. This is your final opportunity to showcase your professionalism and dedication to the client's success, solidifying your role not just as a designer, but as a trusted partner. By successfully sealing the deal, you've truly won your client over.

And remember, each client won over is a step forward in your journey as a graphic designer, paving the way for more opportunities to create, impress, and succeed.

As we've journeyed through these essential steps in "Winning Your Client Over: Tips for Presenting Logo Designs", remember, your design talent is merely part of the equation. It's your understanding of the client, thoughtful design creation, well-prepared presentation, tactful feedback handling, and professional conclusion that collectively impress your clients. As graphic designers, it's our privilege to turn visions into visual realities. Embrace this process and keep improving your presentation skills - every client won over marks another success in your design career. Here's to many more wins in your future design presentations!

Let us know what you think!

These fantastic logo design articles are written and curated by Kreafolk 's team. We hope you enjoy our information and remember to leave us a comment below. Cheers!

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Logo Design Presentation Template

Organize and share your logo design concepts

How you present your design work is just as important as the actual artwork itself. It's here that you get to tell the story and strategy behind your work, not just share the final artwork.

Whether you're presenting in person or remotely, it's important to display your concepts in a way that's easy for others to compare and discuss, and most importantly shows your work in the best light.

In this guide, you'll learn the modern approach to presenting logo concepts and gathering feedback from your team and client using Milanote. This template is part of our guide on How to plan a logo design project .

• Explore ideas
• Organize visually
• Share with your team & clients
• Gather feedback
• Export to PDF

How to use this template

Whether you’re a designer or creative director, follow this step-by-step guide to learn the modern process of sharing logo concepts with your team or client in Milanote, a free tool used by top creatives.

1. Start with an empty template

The Logo Design Presentation template contains beautifully composed placeholders for images, video, notes and more. Just drag and drop your content onto the board to create a presentation in minutes.

Create a new board for your concepts.

Create a new board

Drag a board out from the toolbar. Give it a name, then double click to open it.

Choose the Logo Design Presentation template.

Choose a template

Each new board gives you the option to start with a beautiful template.

2. Arrange your concepts

Start by uploading the concepts you've designed so you can share them with your team or client. Provide a few example of the logo in different environments. E.g. If it's a logo for a clothing brand, show how the logo will looks on its own, on store signage and on packaging or wrapping paper.

It's best to provide at least 2-3 different concepts so your team and client can start to debate which one best suits the business.

Drag files from your computer.

Upload a file or document

Click the "Upload" button or just drag a file onto your board. You can add images, logos, documents, videos, audio and much more.

3. Explain your thinking

Next, include some written notes about each concept. This will help explain your ideas and keep everything in context. Refer to the client's goals you set earlier in the  Logo Brief  and the visual direction from the  Moodboard  to communicate the path to this point.

Try to provide reasons why these concepts will provide the perfect visual brand for the client's company. Explain how they embody the brand personality and why they'll appeal to the target audience.

Add a note to describe each option.

Drag a note card onto your board

Start typing then use the formatting tools in the left hand toolbar.

4. Share with your team or client

With any creative technique or project, it’s important to be open to constructive criticism. Now that you've prepared the initial concepts, it's time to ask for specific feedback. Share the board with your team or client and get together to choose a final direction.

Share the concepts with your team.

Share a read-only link with others.

Click Share in the top right of your board. You can add a Welcome message for viewers, allow comments, set a password or embed the board in another app or website.

5. Agree on a concept

Ensure that everyone involved agrees on the concept direction before you start finalizing the logo artwork. Try to keep the conversation focused on the strategy behind the logo rather than discussing just the visual aspects. Consider how the logo addresses the goals, audience and requirements. Lastly, make sure you stay open to suggestions and improvements and try not to take criticism personally.

Start a conversation about the options.

Start a comment thread

Drag out a comment from the toolbar on the left and place it on your board. Other editors can reply to your comment.

Mention others to get their attention.

Mention teammates to get their attention

Type '@' in any text field to mention someone who has access to your board. They'll receive a notification and be able to respond to your comment.

Start your Logo Design Presentation

Organize and share logo design concepts

Sign up for free with no time limit

Milanote is where creative professionals organize their most important work.

Free with no time limit

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Presenting a Logo to Clients: Best Practices

In the world of visual communication and branding, the presentation of a logo to a client is a crucial step that can make or break the deal. A logo is not just a graphical representation; it is the face of a company, something that directly impacts how a business is perceived. This task can be particularly challenging for freelancers who may not have the backing of a large team. However, with the right techniques in place, this process can be made much smoother. This article aims to equip you with the best practices for presenting a logo to clients and overcoming the challenges that come along the way.

Understanding the Importance of a Logo Presentation

A logo is a powerful tool in branding. It is often the first thing that a customer sees, and it plays a significant role in how they perceive the brand. Therefore, presenting a logo to a client is not just about showing a design; it’s about demonstrating your creativity and professionalism. A well-presented logo can greatly influence a client’s perspective and can set the foundation for a long-lasting professional relationship.

Preparing for the Presentation

Like any other professional endeavor, preparing for a logo presentation requires careful planning and strategic considerations. It’s important to understand the client’s business and target audience. What does the brand stand for? Who are they trying to reach? These insights can guide your design process. Additionally, staying on top of industry trends can help you create a logo that is modern and relevant. Remember, the final logo is not just a design; it’s a reflection of the brand’s identity. Therefore, it’s crucial to refine your design to the best possible version before the presentation.

Key Elements of a Successful Logo Presentation

What makes a logo presentation successful? There are several elements that, when combined, create a compelling and effective logo presentation. Each part plays a vital role in conveying the essence of the design and connecting it with the client’s brand identity.

Imagine you’re building a bridge. Every piece, from large supporting structures to small bolts, is important. Similarly, in a logo presentation, nothing should be left to chance. Each element needs to be carefully thought out and executed. But what are these elements? Let’s explore.

Clear Communication

First and foremost is the need for clear and concise communication. As a designer, it’s your job to explain your design choices and how they align with the client’s brand image.

Remember, your clients may not be design experts. Using complex design jargon can confuse them, making it harder for them to appreciate your work. So, use simple language and explain the reasoning behind your design decisions in a way that is easy to understand.

How does the chosen color palette reflect the brand’s personality? Why did you opt for a particular font? How does the logo design embody the brand’s mission and vision? These are all crucial points to cover in your presentation.

Visual Aids

Another crucial element is the use of visual aids. No, we’re not talking about fancy PowerPoint animations. We’re referring to mockups, sketches, or digital models that help clients visualize the logo in real-world applications.

For instance, showing how the logo looks on a billboard, business card, or a website can give clients a better understanding of its versatility and effectiveness. Visual aids add a layer of realism that clients can relate to, making your presentation more engaging and persuasive.

Handling Feedback

Lastly, but certainly not least, is the handling of feedback. As a designer, it’s crucial to be open to client feedback. After all, they know their brand better than anyone else.

Constructive criticism shouldn’t be viewed as a negative. Instead, see it as an opportunity to refine your design and make it even better. Show your clients that you value their input and are willing to make changes that align with their vision. This not only improves the final design but also builds trust and fosters a positive working relationship.

Incorporating Storytelling in Your Presentation

Have you ever noticed how stories can captivate us, making even complex ideas more digestible? The same principle applies to logo presentations.

Storytelling is a powerful tool that can instill an emotional connection and better explain the thought process behind your design. It’s not just about showing a pretty design; it’s about taking your clients on a journey, from the initial concept to the final product.

Explain the inspiration behind your design, the challenges you faced, and how you overcame them. Talk about the symbolism in the logo and how it represents the brand’s values. Make your presentation a narrative, and you’ll have your clients hooked from start to finish.

Client-centric Presentation Approach

Have you ever sat through a presentation that felt more like a sales pitch than a solution to your problem? That’s exactly what we want to avoid when presenting a logo design to a client. It’s crucial to make the presentation all about the client and their needs. But how exactly can you do this?

First, start by understanding the client’s business, their target audience, and their brand’s mission and values. The logo isn’t just a pretty picture; it’s a representation of the brand’s identity. So, every element of the design should align with the client’s brand.

Next, focus on how the logo can benefit the client’s business. How does it communicate the brand’s personality? How will it attract the target audience? This not only shows that you understand the client’s needs but also demonstrates the value of your design.

Lastly, be sure to empathize with the client’s objectives. Understand their goals and show them how your logo design can help them achieve these goals. This client-centric approach will make your presentation more impactful and persuasive.

Using Technology to Enhance Your Presentation

In today’s digital age, technology can play a significant role in enhancing your logo presentation. But with so many tools and platforms available, which ones should you use?

Digital portfolios are a great way to showcase your logo design. They allow clients to view the logo in high resolution and see it from different angles. Plus, you can include other design elements like color palettes, typography, and icons to give the client a more comprehensive view of the brand’s visual identity.

Slide presentations are another effective tool. They allow you to guide the client through your design process, explaining each step and decision along the way. You can include images, sketches, and notes to provide a visual representation of your thought process.

Lastly, video animations can add a dynamic element to your presentation. They can help clients visualize how the logo would look in various real-world applications, such as on a website, a billboard, or a business card. This can make your presentation more interactive and engaging, leaving a lasting impression on the client.

Common Mistakes to Avoid

One of the most crucial steps in delivering an effective logo presentation is being aware of the pitfalls that can undermine your efforts. By understanding these common mistakes, you can take precautionary steps to avoid them and make your presentation more impactful.

Getting Overly Technical

While explaining your design choices, it’s important to remember that not all clients will have a background in design. Therefore, getting overly technical with design jargon can confuse them, making your presentation less effective. Instead, try to simplify your explanations and relate them to how the design elements align with the client’s brand and objectives.

Not Being Prepared for Questions

Being unprepared for the questions your client may ask can make you seem unprofessional and undermine your credibility. Before the presentation, anticipate potential questions and prepare concise, clear answers. This preparedness will not only make you seem more professional but also help you build trust with your client.

Not Providing Context to Design Choices

When presenting a logo, it’s not enough to just showcase the final design. Clients often want to understand the thought process that led to the final design. Therefore, failing to provide context to your design choices can leave your clients feeling disconnected from the design. Make sure to clearly explain how each design element reflects the client’s brand identity and goals.

Finalizing the Presentation

The way you conclude your presentation can leave a lasting impression on your clients. Therefore, it’s important to end on a positive note and leave your clients feeling excited about their new logo.

Summarizing Key Points

Before closing your presentation, summarize the key points you’ve discussed. This recap can help reinforce your message and ensure that your clients have a clear understanding of the logo’s design and its alignment with their brand identity.

Extending the Conversation

Finally, remember that the presentation shouldn’t be the end of the conversation. Invite feedback from your clients and make them feel involved in the process. Additionally, suggest scheduling a follow-up meeting to discuss any potential revisions or to answer any further questions they might have.

Tips for Continuous Improvement

Improving your presentation skills is a continuous process. Here are a few tips that can help you enhance your skills over time.

Practicing Public Speaking

Public speaking can be daunting, but it’s a skill that can be improved with practice. Seek out opportunities to present in front of others, whether it’s in a small meeting or a larger event. Each experience will help you become more comfortable and confident in your speaking abilities.

Seeking Feedback

Don’t be afraid to ask for feedback on your presentations. Whether it’s from a colleague, a mentor, or the clients themselves, constructive criticism can provide valuable insights into areas where you can improve.

Staying Updated on Industry Trends

The design industry is always evolving, and staying updated on the latest trends can provide fresh inspiration for your presentations. Regularly reading design blogs, attending webinars, or participating in design forums can help you stay ahead of the curve and continuously improve your presentation skills.

Related posts:

• Client Payment Issues: How to Handle Non-Paying Clients
• Design Revision Policy: How Many Revisions for Clients?
• Good Client Relations: Building Strong Relationships
• How to Handle A Client Invoice Dispute
• How to Respond to Client Feedback

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Home Blog Design How to Create and Deliver a Logo Presentation

How to Create and Deliver a Logo Presentation

What do Amazon, Walmart, Apple, and GE have in common? A logo identity with a powerful story behind its creation. Working with a well-crafted logo is the first step in a company’s visual branding, as it encapsulates its values, ethos, and vision in a single, memorable emblem. However, it’s important to understand that this logo becomes the cornerstone of a more extensive corporate identity presentation, which encompasses every visual aspect of a company’s brand. That being said, part of the process of creating a logo is submitting it for its approval at board meetings and mass public, and here’s where our expertise will guide you.

This article delves into the significance of creating and presenting a logo that resonates with both the market and the ethos of the business. We will discuss the rules behind creating a logo presentation, tips for introducing the new brand identity, and how to construct a story that refers to each stage of logo creation. Let’s get started.

Table of Contents

What is a Logo Presentation?

What should be included in a logo presentation, how to explain the logo creation process, common mistakes in logo presentations, recommended logo presentation decks, final words.

A logo presentation is one of the core elements of a brand identity presentation , and it helps designers or marketing teams introduce the new logo identity in board meetings or deliver company-wide presentations about new branding strategies.

This type of presentation reveals the design and articulates its rationale, demonstrating how it aligns with the company’s branding and business goals. A well-crafted logo presentation can significantly influence the client’s decision-making process and perception of the company’s value.

Key Elements of a Logo Presentation

In order to structure a logo presentation, designers must be aware of the following elements.

• Understanding Client Needs: Before the presentation, the designer must have a thorough understanding of the company’s business, target audience, and brand values. This understanding guides the design process and forms the foundation of the presentation.
• Conceptualization and Design: The core of the presentation is the logo itself. Designers typically present several concepts, showing variations in color, typography, and style. Each design is not just a visual but a strategic solution to the client’s branding needs.
• Rationale and Storytelling: A crucial part of the presentation involves explaining the reasoning behind each design. This includes the symbolism of shapes and colors used, the choice of typography, and how the design communicates the brand’s message. Effective storytelling can connect the logo to the client’s brand story, making it more meaningful and impactful.
• Application and Versatility: Demonstrating how the logo will look in various applications (like business cards, websites, or billboards) helps clients visualize the logo in real-world scenarios. This also shows the logo’s versatility and scalability.
• Feedback and Revision Process: A logo presentation is often an interactive session where clients provide feedback. This stage is required for refining the design and ensuring it aligns with the client’s expectations and needs.
• Technical Details: The presentation may also cover technical aspects like file formats, color codes, and usage guidelines, ensuring the client knows how to use the logo correctly across different mediums.

We can summarize a logo presentation deck as a set of 5-7 slides. We will introduce some examples for each section.

Title Slide

As with any other topic, knowing how to start a presentation in style is a plus. Therefore, we highly recommend using a title slide that doesn’t instantly disclose what the logo is about but gives general guidelines for your ideas.

For example, you can use a title slide that contains photos of your sketches laid out on a table to give hints about the creative process that brought the logo to life.

Background Info

The information that drove the company to the research and the information gathered by the designer to back up its creation has to be presented next. Using proper visual communication techniques, we can condense that information into a series of graphics or placeholder text areas that pinpoint the core reasons that support a branding change.

Presenters can use up to two slides to summarize this point, and customer testimonials can also help gain insights into market trends for a particular design.

Logo Presentation

This is what everyone wants to see: the new logo. Presenters can use up to two slides to introduce the process that drove them to create the logo, then the logo itself. A well-crafted story has to link the points between the different stages to create the logo to the end piece and its potential real-life application. 

The new logo should be highlighted in an individual slide with its associated values.

Presenters must also demonstrate the logo in action, which can be done in the next slide or by using a video presentation that features the logo in target consumer products (in this case, mockups of bottles, t-shirts, etc.).

As the background research is already covered in the slides, a good question arises: how do we explain the logo concept presentation? Designers can initially speak about which ideas the initial meeting with the customer evoked. Those are the driving forces behind logo creation.

One approach is to show competitors’ logos and briefly analyze why they successfully convince the target audience that their product is good. For starters, using a logo maker can help generate initial concepts to discuss in relation to these competitors’ designs before customizing further to align with the client’s core values and vision when introducing the first drafts of the new logo.

Speak of the objectives your logo has to answer for, then honestly say why some ideas were accepted or discarded. Present hand-drawn mock-ups about how the logo ideas fit the target products. Then, move on to your pre-selection of 2-4 potential logos, their high-quality format, and the reasons why you consider these logos may be apt for the customer.

Out of the pre-selection of logos, choose the definite logo for the project and introduce it by telling a story about a potential customer looking for a product, how no other option in the market seemed to answer their search intent, and how seeing the logo was the answer. Put yourself in the shoes of the ideal customer persona of that brand and present facts that drove that customer’s interest. Using storytelling techniques can help build a convincing story from a consumer’s perspective, and the outcome format should contain either a physical product as a logo presentation example or a video telling that same consumer story. 

Mistake #1 – Not Using Mockups

Your client may not understand the full impact of the logo until a physical application of the logo is seen. Although you must present the logo in full format, you must also introduce realistic mockups, videos, and physical products showing the new identity and submit them to the customer’s approval.

Tiny details like the chosen typeface not being clear enough can only be appreciated on the final product, not with an upscaled image that shows no imperfection.

Mistake #2 – Considering the Logo as a Solo Piece

Your logo ppt presentation is part of a new brand identity concept. Therefore, designers should align their efforts to disclose which fonts should be used alongside this new logo, which colors best suit any media advertisement using the logo, etc. This mistake is commonly triggered when multiple teams work on the brand identity or if that process is made in different stages. 

Mistake #3 – Revealing the Logo in the Title Slide

Ignoring the surprise factor is one certain way to tank your presentation in seconds. You need to build excitement, present your ideas aligned to the course of your talk rather than showing the end product on the first slide, and have no extra surprise factor to gather the interest of your audience. 

If you fall prey to presenting the logo in the title slide, the rest of the conversation will steer towards why they like certain aspects of the logo or not and why it should be accepted or discarded, rather than a reasonable story explaining each of your design decisions.

Mistake #4 – Ignoring the Feedback

Delivering a logo design presentation doesn’t automatically imply the customer accepts the logo. A back-and-forth process of changes may be triggered instantly, where the designer must clearly state the agreed revisions per contract on that logo. Then, a new meeting should be scheduled where the designer will answer the customer’s requirements.

Safely keep copies of your previous presentations to protect yourself against misunderstandings. These logo presentation templates save you time and document your decisions and what you present to your customer on one specific date. If one revision requires going back to a previous version of the design, bring that particular presentation file to the front and explain why it was initially rejected and the changes the customer requested.

Take a look at this selection of PowerPoint templates and Google Slides themes that can fit your logo presentation needs. You can also find comprehensive corporate identity presentation templates that follow the brand identity and brand guidelines, ensuring a cohesive presentation of your company’s visual brand to stakeholders.

1. Logo Presentation PowerPoint Template

An all-in-one solution that lists the tools required to create a captivating logo presentation. In a clear timeline format, this logo presentation deck can help us structure the story that backs up the logo creation process – ideal for those who prefer to omit hand-drawn illustrations and stick to the final digital files. We can also find a slide that gives guidelines on the typography to pair your logo, preferred color palette and ideal use size of the logo.

Use This Template

2. Branding Process Logo Presentation Slide Deck for PowerPoint and Google Slides

For larger projects that require full guidance on every aspect of the brand identity, this slide deck contains tools such as surveys, roadmaps, brand logo options, and more. Presenters can use this PPT slide deck to attend the initial meetings for findings about which direction should the logo creation process take.

3. One-pager Logo Creative Brief PowerPoint Template

After your initial meetings with the customer conclude, it is time to put your hands into logo creation, but how do you express the ideas gathered with pen and paper to your team in a clear, easy-to-understand format?

Meet this one-pager creative brief, ideal for reference, and check all the aspects your logo creation process should cover. This document can be shown in your logo presentation as part of the background research done, as it contains a summary of the ideas agreed with the customer.

A logo presentation may divert from the usual format of presentations as it combines aspects like factual data with design decisions and the reasoning behind them. Presenters should approach this type of presentation as not a final product but a series of iterations that will result in an end product. The logo presentation then becomes a collaborative project between the designer and the customer, where the designer needs to keep an open mind to allocate new ideas or present a past concept from a different perspective.

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Logos, Presentation Approaches Filed under Design

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Logo Presentation Template for Clients | Free Download

• December 11, 2019

Nick Saporito

In this post I’ll be sharing a copy of the template that I use to present logo ideas to my clients. This is useful because it lays out all of the potential design choices in numbered rows and displays how they look on a light background, a dark background, and in monotone.

One of the members of my logo design academy requested that I share a copy of this template after watching the client presentation section of the course, and I thought it would be helpful to share a copy of it here on my blog as well.

Logo Presentation Template

Whenever I present logo designs to a client, I usually offer several design ideas to choose from. The way that I do this is by placing each design on its own row, and in 3 different columns that display variations of how the design will look under the following conditions…

• In color, on a white background
• On a dark background
• In monotone

Logos need to be versatile enough to work in many in different contexts, and because of that you will typically need to provide your client with color variations that they can use on any color background. This logo presentation template allows the client to visualize how their logo would look in those contexts.

Here’s an example of the template in use…

Click to enlarge

Each box of the logo presentation template is sized at 800px by 500px. This is typically a large enough size for the client to get a good enough view of the logos on any device (desktop, tablet, phone,) but not so large that it’s going to hog disk space.

Free Download

You can download a free copy of the template here: Logo-Presentation-Template.zip

Here’s how the blank template looks…

I’ve included two copies — one for Inkscape users (.svg) and one for Illustrator users (.ai.) However, the the SVG copy can be used with any vector graphics software, not just Inkscape.

I use this template so frequently that I’ve set it as my startup document in Inkscape so that every time I launch Inkscape, it opens this document instead of the standard blank document. I have a tutorial on changing Inkscape’s startup file here if you’d like to do the same.

Use it however you’d like. No attribution or credit necessary. Enjoy!

View All Courses

Hi, I'm Nick— a Philadelphia-based graphic designer with over 10 years of experience. Each year millions of users learn how to use design software to express their creativity using my tutorials here and on YouTube.

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Thank you, very helpful!

Thank you, Nick.

Kenyan Grafik

Hi Nick, I have been reading your articles and this resource is very nice. Thanks for helping us in all sorts of ways.

Muhammad Hamrozi

Hi Nick! Thank you so much for the blog.

I wonder, if I wanted to send the concept to the client. What kind of file I should send?

Thank You -Ozi

I usually send it as a PNG

Great value Nick, thank you so much! What a great time saver!

Glad to help 👍

Frank Okunwe

Thank you for this, I normally do this on the design brief, just colored and grayscale, incorporating this in future deliveries would be such an upgrade, once again, thank you!

Good stuff. Thanks for everything. I’m very grateful to have found you on the net.

May your charity increase as much as your wealth.

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Logo Presentation Template

Present your design ideas with confidence and make your clients fall in love with their new logo.

Trusted by 65M+ users and leading companies

About the Logo Presentation Template

This Logo Presentation Template helps you create the right context for your logo ideas and give them compelling backstories. You can use it to create presentations for your clients, colleagues, employees, or partners.

Help your audience recognize the relatability, beauty, and versatility of the new logo at a glance. Delight them by showing how it can help their brand become more recognizable and attractive to their target customers.

How to present a new logo

Sending over a PNG file with a logo on a white background won’t impress your clients — giving a stunning presentation will. Instead of making your clients wonder why they should change their branding at all, you can tell them a captivating story with your slides.

Delivering your logo design ideas in a professional way allows you to:

Highlight your expertise and skills and make your clients trust you and your design solutions more.

Convince your audience that the new logo is more compelling and won’t go out of style.

Show how the new logo can be used in different situations and on different media.

Help your clients overcome doubts and cut ties with the old brand identity.

What should be included in a logo presentation?

You don’t want to just present your logo — you want to amaze your audience and make them love the new concept. You can use mood boards or style scapes to convey the mood and show your sources of inspiration. It’ll add depth to your logo presentation and make it more emotive and engaging.

Your clients may have questions about the new logo applications, and you can answer them even before they arise. Add mockups to your presentation to demonstrate the new logo’s potential and how it will “behave” in real life. Put the new logo on merchandise, mobile apps, billboards, or public transport, depending on the niche and scale of your clients’ company.

How to use the Logo Presentation Template

Save time with Miro's easy-to-use presentation maker . You can prepare and assemble a pixel-perfect presentation in less than an hour, especially if you already know how you want to structure it. You can even use other Miro templates for brainstorming to speed up the ideation process and find more logo ideas with your team.

Step 1 . Prepare your mood boards, mockups, and other assets. Choose up to three of your boldest and most contrasting ideas. Make sure your logo works equally well in all sizes and on different materials, and outline the most important logo usage guidelines.

Step 2 . Choose this template and start customizing it. Add your branding, copy, and visuals. Show your logo in different sizes and on white and dark backgrounds. At this step, you can invite your colleagues to collaborate and share their thoughts on how formal or informal the presentation should be or how many slides to include.

Step 3 . When you’re done editing the template, switch to Presentation mode . It’s a full-screen view that lets you see your presentation exactly how your clients will see it, so it’s a good opportunity to spot and fix any minor mistakes. You don’t have to download or install anything to give a presentation — just always use Presentation mode whenever you need to use your slides.

The dos and don’ts of logo presentation

No matter how great your new logo is, the way you present it still plays a huge role. If you want to impress your audience, make sure to follow these best practices.

The dos of logo presentation:

Present your logo concept in person . You don’t want to distance yourself from your creative work. Presenting it in person also allows you to connect with your audience and address their concerns.

Show how you’ve arrived at the idea . Give your audience a glimpse of your design process and explain what influenced your decisions. You can also include their buyer personas in your presentation to remind your clients what this logo is for.

Explain why the new logo is better . Is it more relevant? Is it more memorable? You don’t have to make a side-by-side comparison, but it makes sense to list your new logo’s advantages using, for example, bullet points.

There are also some common mistakes to avoid.

The don'ts of logo presentation:

Don’t overwhelm your clients with too many ideas . Narrow down the list of possible design choices before you show it to your audience. Ideally, you should present no more than three of your most interesting design concepts.

Don’t assume your clients have the same aesthetic taste as you . Try to stay objective and explain what makes a great logo, why the new logo will work better in different situations, and why it’ll resonate with their target audience.

Don’t overexplain your logo . Avoid making your slides text-heavy — use mockups and other visuals to get your point across. Also, instead of defending your idea after the fact, try to predict your clients’ objections and handle them right in your presentation.

Who should give a logo presentation?

You can present your logo designs as a team, but it’s always better to have one person do most of the talking to help your audience focus. If you are a design agency, usually, it’s the art director’s job to present finished design projects. In any case, you need to position yourself as an expert and build trust with your clients — it’ll also help you justify your price tag.

What makes a terrific logo presentation?

When you present a logo, you need to avoid subjectivity and focus on the practical tasks you’re solving with your design. If your clients see that your design can help them attract a new target audience or increase revenue in some other way, they will grow to like it. Also, don’t ask for feedback right away — give them some time to digest your creative logo designs and discuss them with their peers. This way, your presentation will be impactful but not pushy.

Get started with this template right now.

Demo Presentation Template

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Present your ideas confidently and professionally with this Demo Presentation Template. Use it to show potential and existing customers how your product or service works so they can fully appreciate its value.

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The Sales Presentation Template provides you with a straightforward, ready-to-go structure for your next sales pitch — all you need to do is plug in the information specific to your buyer and focus on your delivery.

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Designed to remove the clutter and communicate the most important information in a clear and visually appealing way, our Simple Presentation Template will keep your audience’s eyes glued to the screen and their ears tuned into your voice — without having to add any fancy bells or whistles.

Keynote Presentation Template

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Designed to create enthusiasm and build knowledge about a specific topic, keynote presentations are more powerful than most people think. With them, you get to inspire and unify an audience with a common purpose. We give you an easy way to do this — just use our Keynote Presentation Template to create your own captivating presentation.

Company Vision Presentation Template

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Creating or reimagining a company vision is just half the battle. You also need to make sure that your employees and customers understand and share it. Communicate your vision statement in the most effective and concise way with this Company Vision Presentation Template.

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Trying to cut down on the time it takes to create a stunning yet professional annual report presentation to wow your stakeholders? Use this template to outline all the in-depth information about your company’s performance in an engaging and easy-to-digest way.

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