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Academic Papers is a new section we launch this month. Participants at the recent Afrocentric journalism curriculum workshop at Wits University (July 3-4) requested a facility to share papers.

This platform will serve as a resource that prompts dialogue, encourages decolonisation and afro-centric learning, peer review, and easy access to research as it emerges. Should you have the desire to contribute a research paper email Mthobeli Ngcongo at [email protected].

SACOMM is an organization that links academic departments across the country in the discipline of media, journalism and communications. SACOMM holds an annual conference to bring interested scholars together. The Emerging Scholars Network is a group within this organization that supports young scholars.

THESIS Of – Onkgopotse JJ Tabane

Jun 28, 2021

BRIDGING THE GAP: AN ANALYSIS OF THE COMPLICATED RELATIONSHIP BETWEEN GOVERNMENT AND THE MEDIA 23 YEARS INTO DEMOCRACY Download the full paper on this link: 77X OJJ TABANE FINAL THESIS AS OF 25 APRIL 2020 (1) (2) (1)

Noma and the 3C’s

Oct 28, 2020

Noma and the 3C’s – COVID-19, CAPTITALISM and CLIMATE CHANGE

n this comic book by ILRIG and the Environmental Monitoring Group, our super-hero Noma confronts a triple curse that is now facing not only South Africa but all of humanity. The destructive and exploitative system of Capitalism which has allowed governments and corporations to exploit humans, the earth and destroy nature in the process.

African History and the Struggle to De-Colonise Africa.

Sep 28, 2020

The academic section features Neville Alexander’s classic booklet from 1980 on struggles to de-colonise Africa, African History and the Struggle to De-Colonise Africa. DOWNLOAD THE BOOKLET

Solidarity During the ‘Outsourcing Must Fall’ Campaign: The Role of Different Players in Ending Outsourcing at South African Universities

Aug 25, 2020

Mondli Hlatshwayo, Centre for Education Rights and Transformation, University of Johannesburg, South Africa ABSTRACT In South Africa, outsourced workers began their struggles in the 1990s, when universities started to implement the outsourcing of services that were considered non-core by university administrations. In analysing the struggle against outsourcing of 2015 and 2016, different scholars have tended to emphasise the role of either the outsourced workers or the student activists of...

The Nigerian press, the public sphere and sustainable development: Engaging the post amnesty deal in the Niger Delta

Jul 28, 2020

Poet who made black “cool” in Britain wins 2020 Pen Pinter Prize

The coalescence of effective media and the public sphere is a synergy that brings about democracy, sustainable development and good governance. Irrespective of its shortcomings, the Nigerian media has been described as a bastion of people’s agitation, which impacts on the public sphere, a realm where private individuals meet to address societal questions with the state. This is the case with the Nigerian press, whose duties and ideals have been called to action in the wake of the amnesty deal in the Niger delta.

Book Review: Herman Wasserman’s Media, Geopolitics, and Power: A View from the Global South.

Nov 4, 2018

The over two decades of the abolishment of the apartheid regime and the development of democracy in South Africa have been the subject of countless volumes and research articles, ranging from historical overviews and technical examinations to sociological inquiries and ethnographic reports. Herman Wasserman's Media, Geopolitics and Power, the seventh volume in the Geopolitics of Information series published by the University of Illinois Press, makes a point of taking both a step back toward...

Date My Family Twitter discourses and social conventions

While South Africa’s television history may be young and marked by the complexities of our political changes, a stimulating body of scholarly work on South African television has started to grow, especially on reality shows. This work is significant,  because there is now need to do more work on how viewers interact on social media with other followers of South African TV programmes and shows. This will enable us to uncover and analyse perceptions, different ideologies and discourses that are...

Towards a Transformation Communication Theory: UbuNtu, Prince, and the Oral-Aesthetic Perspective

Sep 5, 2018

Music is culture and what musicians do is society

A BaNtu proverb says: “What you think belongs to you, but what you say belongs to the community.” This consciousness is extended further through the dynamics of African musical expression which, from a culturally-centered perspective is properly regarded as an enhanced form of speaking. By Malaika Mutere

Voices of protest: The inner lives of women in social movements

It has been 62 years since the Federation of South African Women bravely took a stand against the injustices of Apartheid laws. Despite this fact, the role that women play in social movements and social movement organisations in not fully recognised. By Thembelihle Maseko Even though researchers and publishers who write about women’s experiences and dynamics within the movements note that these spaces are dominated by women; the way that they write about them tends to exclude women’s...

SACOMM Emerging scholars’ Pre-conference 2018

Date: 11 September 2018 (09:00-16:00)

This year the SACOMM emerging scholars’ pre conference is being hosted at the University of Johannesburg a day before the main conference themed ‘Communication at the crossroads’. The pre-conference will include the usual AGM to vote on important issues that impact on emerging scholars in the communication discipline.

Your cell phone or our cell phone? The negotiation of cell phone usage rules in romantic relationships

Jun 27, 2018

By Mthobeli Ngcongo We often take for granted both the importance of cell phones in affording us to stay connected with our partners. It is as it here an extension of ourselves that allows us to be within reach of those we love. However, the mobile phone often presents a double-edged sword in romantic relationships. While the mobile phone can enhance the quality of communication, it can simultaneously become a source of conflict. In romantic relationships, mobiles may be used inappropriately...

Don’t be so nervous

By Mthobeli Ngcongo The state of affairs both socially and economically following the administrative end of racialized forms of segregation in Africa remains a point of great contention. While some uncritically celebrate the changes that have resulted in the ‘post-colonial’ era, not everyone is sold on this proposition. Tsitsi Dangarembga is one of many voices who have called for a re-examination of the socio-political milieu in post liberated Africa. She adopts the concept neo colonial rather...

Burning to consume? A look at izikhothane as “aspirational consumers”!

By Jabulani G. Mnisi The month of June is regarded in South Africa as a month of the youth. Looking back to 1976 we cant help but think about the bloody sacrifice of the youth uprising that started in Soweto. Many young people lost their lives on the 16th of June in 1976 during the struggle against Bantu Education. The most notable death which in fact became a symbol of that struggle being that of the 12 year old Hector Peterson through the momentous photograph that was captured by the late...

‘Enemy of the African Workers’: General Agent SM Bennett Ncwana

Oct 24, 2017

Many South Africans actively undermined ‘the struggle’, not least of all because it could be lucrative business. One notable ‘progressive’ sell-out in the 1920s was the propagandist Samuel Michael ‘SM’ Bennet Ncwana, who wrote for a prolific number of South African newspapers. He also promoted an unprecedented number of political causes, moving from Marcus Garvey’s Universal Negro Improvement Association (UNIA) and South Africa’s first major black trade union, the Industrial and Commercial...

De-Westernising journalism curricula in South African universities: Where are we?

Jul 27, 2017

Dr Bevelyn Dube graduated with a PhD degree in Journalism from Stellenbosch University (SU) in December 2013. She is a lecturer at the University of Venda. Her address at the Universities Curriculum Workshop was titled “Confronting the Challenges of Africanising Curriculum in Media Disciplines”, and was hosted by Wits University. Dr Dube's paper interrogated the reasons journalism curricula in South African universities remain deeply embedded in Western epistemologies and philosophies. This is...

The decolonization of African knowledges

Jul 26, 2017

An address delivered at the for 9th Africa Day Lecture, University of the Free State, Bloemfontein, South Africa, by Dr. Paul Tiyambe Zeleza. Although capacity is limited given Africa's encounter with European settlers in the 15th century, Zeleza opened his talk on a positive note by pointing out that African has a role to play in world's knowledge production in higher education across the globe. Despite the potential, Zeleza acknowledged that colonilisation and its many social consequences...

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JJ Tabane's age, wife, parents, qualifications, new show, book and Instagram

JJ Tabane is one of South Africa's media personalities. The prolific broadcast journalist and entrepreneur has rubbed shoulders with the high and mighty in his career. He has interviewed political and non-political leaders, and people love his calm and collected demeanour on air.

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JJ Tabane has had a long-running career in media and entrepreneurship. He is a bold and outspoken personality who gives all his interviewees a chance to express themselves. Read on to discover more about him, including his family background, qualifications, career, and marriage.

Profile summary

Jason Luv's biography: age, wife, career, real name, height, and net worth

Dr JJ Tabane's biography

Who is JJ Tabane? Onkoposte JJ Tabane is a celebrated radio and television personality in South Africa . He is also an author and entrepreneur running a successful company.

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How old is JJ Tabane?

JJ Tabane's age is 58 years as of 2022. He was born on 30th July 1964, and his Zodiac sign is Leo.

Where is JJ Tabane from?

The media personality is from South Africa. His nationality is South African, and his ethnicity is White. He resides in Johannesburg, Gauteng, South Africa, with his family.

Family background

The media personality's father is Matthew Mathethe, and his mother is Helen Mapako. Matthew worked as a Canon Reverend in the Anglican Church. He was ordained as a deacon by the late Bishop Richard Craft in 1984. Besides being a member of the clergy, he was a teacher at Lerothodi High School in Bethanie.

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On the other hand, Helen was a senior lecturer at Hebron College. She came from Bethanie, while Matthew came from Mathibestad near Hammanskraal. The two met when Matthew was teaching in Bethanie. They got married and were blessed with three children.

The media personality has a brother who worked in the Ministry of Tourism and Environmental Affairs in President Thabo Mbeki's era. He also has a sister named Keorapetse, a qualified medical doctor. Keorapetse worked at a Pietersburg-based hospital in South Africa's Northern Province.

Is JJ Tabane a professor?

On 5th May 2022, JJ Tabane became an Adjunct Professor of Communications at the University of South Africa (UNISA). He was appointed to collaborate with the University’s business school to offer strategic executive communication courses in countries where UNISA has a presence.

Dr JJ Tabane's qualifications are fit for this role. He started his primary school education at a local institution. He then proceeded to Tsogo High School in 1983 and graduated in 1988.

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After high school, he joined the University of West Cape, obtaining a BProc degree. He also pursued a Bachelor's degree at the University of the North. He then proceeded to Nelson Mandela Metropolitan University for his Master's and received his PhD in media studies at the University of the Witwatersrand in 2020.

The media personality has had a long-running career in various capacities. From February 2004 to December 2006, he was the Vice President-Communications at South African Airways (SAA). His achievements at SAA included the following.

• He assisted in the launch of SAA into the Star Alliance
• He launched Launched My SAA Magazine, My SAA Daily News, My SAA Radio, and My SAA Television
• He founded the SAA VIP Customer Care Unit
• He led the debut SAA television broadcast in collaboration with the SABC 's Morning Live
• He headed the biggest retraining programme for customer care at SAA
• He served on the editorial board of Sawubina

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In November 2007, he joined Altron as a Group Executive. He spearheaded the development of a five-year transformation strategy called Altron Vision 2012. He left the company in November 2009.

Later, Tabane joined Power FM as a radio presenter of the Power Perspective show. In 2018, the management of the radio network suspended him for violating the company's policies. He deflected from the normal show format to deal with his personal matters.

He was driven by his business involvement with former communications minister Faith Muthambi and projected that without consent. It was revealed that he previously worked for Muthambi during her tenure as the Communications Minister.

After his suspension at Power FM, Tabane joined Newzroom Afrika as the new host of Your View . The station suspended his show in 2020 due to the public's reaction to his comments about witchcraft in Limpopo.

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Some people felt the media personality disrespected the whole of Limpopo Province. As a result, Newzroom Afrika released a statement distancing itself from his comments and reassured people that it respected all cultures.

In November 2020, the media personality joined eNCA . His first Truth to Power show aired on Sunday, 1st November 2020. Truth to Power is a riveting current affairs show that airs twice weekly.

In addition to being a respected media personality, Tabane is the director of the BEE Resolution company and a trustee at the West Cape University Foundation. He is also a council member of West Cape University and a former council member of Northwest University.

Entrepreneurship

Besides formal employment, the media personality runs a successful company called Oresego Holdings . It is a public relations and communications services firm in South Africa with three subsidiaries.

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In addition to running a successful business and being a media personality, Tabane is also an author. He published the book Let's Talk Frankly in 2015. Pan Macmillan published it. The book contains a collection of letters addressed to fellow citizens. It enlightens readers about South Africa's economic and political situation.

Marriage and children

The successful media personality is a family man. Nonhlanhla Tabane is the name of JJ Tabane's wife. The lovebirds have been together for years and are blessed with two children. Their son's name is Resego, and their daughter is Oreabetse.

Where is JJ Tabane now?

The media personality is still based in South Africa and is working on various projects. He is the editor of Leadership Magazine and a trustee of the Love Life Trust. He is also an adjunct professor at UNISA and the CEO of Sgwili Media Group.

Violet Summers' biography: age, social media career, family, net worth

Legal feud with Trevor Manuel

eNCA's JJ Tabane and former finance minister, Trevor Manuel, have been in a feud. It all started when Tabane claimed Manuel was involved in forming the ANC splinter party, COPE. Manuel threatened to take legal action if the media personality did not apologise.

Eventually, Manuel sued him, and the matter is ongoing in court . The media personality recently reported he could not talk about the matter because it is in court. He further expressed gratitude to everyone who donated money to assist him with the case. He asserted he would not apologise to Manuel except if the court asked him to.

Quick facts about JJ Tabane

• Unlike many people assume, he is not a medical doctor.
• He combined his children's names to form his company's name.

JJ Tabane is a renowned media personality and entrepreneur best known for hosting radio and TV shows. He is also an adjunct professor at UNISA. Outside the work environment, he is a husband and father of two.

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READ ALSO: Who is Justin Combs? Age, girlfriend, parents, height, football career, net worth

Briefly.co.za recently published Justin Combs' biography . Combs is an American footballer best known as Sean P. Diddy Combs' son. His father is a globally-recognised rapper, producer, designer, and entrepreneur.

The young footballer graduated with a bachelor's degree in sociology from UCLA. Besides playing football, he is an actor who has appeared in My Super Sweet 16, Hip Hop Squares, Respectfully Justin, and Catfish: The TV Show .

New feature: check out news exactly for YOU ➡️ find "Recommended for you" block and enjoy!

Source: Briefly News

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JJ Tabane earns a PhD in Media Studies

Author and popular host of Newzroom Afrika’s Your View, Onkgopotse “JJ” Tabane today took to Twitter to announce that he has earned a doctorate in Media Studies.

Tabane, who earned his PhD from University of the Witwatersrand, thanked his family and close associates for their support in his journey to attain the highest possible qualification in anyone’s career.

Speaking to Sunday World, Tabane said his PhD did not signify the end of a journey but an opportunity to create new knowledge.

“It’s a chance to continue making a difference as an expert in my chosen field of media and communication and beyond. I am busy writing two books now – there’s no time like the present,” he said.

Tabane’s research title was “bridging the gap: An analysis of the complicated relationship between government and the media 23 years into democracy”. Tabane said he was grateful to many who helped him on his 5-year journey.

“A big thanks to my wife Nonhlanhla, family & friends who stood by me in the last 5 years & my no nonsense supervisor Prof @glendaADaniels. I dedicate this to my late Mom Helen Mapako & my Dad Rev Mathews Tabane. Glory to God,” tweeted Tabane.

Tabane is known mostly in South Africa for his expertise in communication and media. He also happens to be a businessman – being CEO of Sgwili Media Group.

He often riles both politicians and sensitive people with his off the cuff criticism of inept leaders and corruption in the country.

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A fight for the soul of local government in rural areas: a case study of the Dalindyebo area in the Eastern Cape, 1995-2001

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Dear Teacher, the fact that a child is not fluent in English says nothing about that child’s intelligence. Are we clear? Jonathan Jansen

Jonathan Jansen is Distinguished Professor of Education at Stellenbosch University and the immediate past President of the Academy of Science of South Africa,

He started his career as a high school Biology teacher in the Cape and holds a PhD from Stanford as well as honorary doctorates from four universities including the University of Edinburgh.

He is the author of the award-winning book, Knowledge in the Blood (Stanford University Press) and his recent books include Corrupted a study of chronic dysfunction in South African universities (2023, Wits University Press), and The decolonization of knowledge (2022, Cambridge University Press).

He was recently inducted into the American Academy of Arts and Sciences and will be the Chin Yidan Global Fellow at Harvard University in 2024.

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The Telegraph May 15

Sunday standard may 12 – 18, the telegraph may 8, sunday standard may 5 – 11, the telegraph may 1, ub appoints professor tabane as adjunct professor .

The University of Botswana (UB) has appointed Prof Onkgopotse JJ Tabane as adjunct professor at the Department of Media Studies in the Faculty of Humanities. 

Professor Tabane, a South African, holds a PhD in Media Studies from Wits University, South Africa. He also holds a BA Degree from the University of Limpopo, BProc Degree from the University of the Western Cape (UWC) and a Master’s Degree in Political Economy from Nelson Metropolitan Mandela University (NMMU) now Nelson Mandela University (NMU), South Africa. 

He is currently Professor of Communications at the UNISA School of Business Leadership.

Throughout his career, Professor Tabane has completed leadership courses at Wits Business School and University of Cape Town (UCT) Business School. In 2010, he was admitted as an associate of the prestigious Institute of International Business (IIB). Professor Tabane is skilled in strategic communications, something he crafted in 1989 when, at only 25, he became a ministerial spokesperson of the then Department of Constitutional Development in South Africa under former Minister Mohammed Valli Moosa. In 2002, he was selected the inaugural joint winner of the Government Communicator of the year. 

Following this accolade, Professor Tabane was in 2003 appointed Communications Advisor for the then Chamber of Mines representing almost all mining companies in South Africa. Another position he held was as Communications Advisor for the African Development Bank (ADB) for the African Peer Review Mechanism African Union (AU) governance advisory body. He helped the organisation to craft a Communications Strategy as well as to set up a continent-wide communications forum representing 40 countries.

In 2006, Professor Tabane held the position of Vice President of Communications for the South African Airways where he was also in charge of strategy, business development all domestic airports and customer care under the leadership of Dr Khaya Nqula. Other roles include being a consultant to Brand South Africa and Water Research Commission and convenor of the National Communications Task Team. Professor Tabane has also served as First Chief Information Officer of the Congress of the People (COPE). After these and many other roles he went on to become Chief Executive Officer of an investor relations company, Graphicor Pty Ltd, a subsidy of a Johannesburg Stock Exchange listed ADcorp. In 2007, he joined the multibillion Johannesburg Stock Exchange listed company, Altron and served on its main board and the subsidiary boards of Powertech, Altech and Bytes Technologies as Group Executive Corporate Affairs with a mandate to drive a five-year transformation strategy. From 2014 to date, Professor Tabane became a non-state actor in the AU. From 2019, Professor Tabane served as Chairperson of the University of Western Cape (UWC) Media Society. Other roles include serving as board committee Chair of Finance at UWC and Transformation at North-West University and has spoken at various international conferences since his youth including as Convenor of the International Anglican Youth Network with offices in New York and London. 

Since 2006 when he penned his first column for the City Press Newspaper, Professor Tabane has been a columnist of the Huffington Post, The Mail and Guardian, Daily Maverick, The Star and the Sunday Times penning more than 300 opinion pieces both in his name and guest writer for his numerous clients in his communication companies that he founded and ran over the years. He remains the CEO and shareholder of reputation management company, Sgwili Media Group. Professor Tabane is an author of “Let’s Talk Frankly”- Letters to Influential South Africans on the state of the nation (Pan MacMillan) and has just launched a biography of Major Madisa Mfeka “Yes I am a pilot” (Seriti sa Sechaba publishers). 

In 2023, he launched his first academic guidebook – a workbook of strategic communications.  In 2013, Professor Tabane launched a media career serving as Editor of Leadership and BBQ Magazines and Anchor at eNCA. Amongst his extensive portfolio, Professor Tabane has been Executive Producer of Water is Life on Tshwane TV as well as being host of numerous programmes on television and radio – Frank Dialogue on Ubuntu Radio, Power Perspective on Power 987, Frankly Speaking on SABC 3 and 404, “Your View” on Newzroom Afrika channel 405 and “Power to Truth” on eNCA. 

He is also, Chief Facilitator and Convenor of Frank Dialogue as well as editor of top business publications: Leadership magazine and BBQ magazine. Professor Tabane has also served as Sessional Lecturer in African Media Studies Honours Class: Media and Politics Honours class and Academic Champion for Government Communications Course at Wits Business School.  He is founder of Communications Master Class series recently staged at the University of Botswana and on the side lines of the SONA in Cape Town.

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WATCH | South Africans congratulate author and TV host Onkgopotse JJ Tabane on his PhD

Twitter is celebrating author and host of “Your View” on Newzroom Afrika, Onkgopotse “JJ” Tabane, who has received his PhD in media studies from Wits University.

Tabane shared a short video in which he was wearing his graduation gown on what would have been the day of his graduation.

He captioned the video, “PhD conferred by Wits University this morning, glory to God.”

His Twitter bio has also been changed to “Dr Onkgopotse JJ Tabane.”

PhD conferred by Wits University this morning. Glory to God! pic.twitter.com/raGPLd8NJA — Dr.Onkgopotse JJ Tabane (@JJTabane) July 7, 2020

Congratulatory messages continue to flood his timeline and his video has gone viral with more than 176,000 views since it was posted on Tuesday morning.

In May, Tabane shared a letter from the institution confirming that he had successfully finished his PhD . He thanked his family for supporting him in his journey and dedicated his degree to his parents.

His research is titled “Bridging the gap: An analysis of a complicated relationship between government and the media 23 years into democracy.” Speaking to 702 in May, he said, “My research showed that the impact of that relationship has to do with who sets an example at the very top. Mandela set a different example to Mbeki, and Mbeki set a different example from Zuma.”

He said his research has had a positive contribution to his work as a television host.

“Having interviewed 20 or 30 colleagues has strengthened my own work. I’m a host of a TV show, I have to pick up the phone from time to time to make sure that I can have whatever guest I want ... at the same time I need to make sure that they are able to come back because they feel treated fairly. I have to navigate both sides.”

These are some of the messages shared on Twitter:

Inspired by you. Keep rising. So proud of you. You lead, We shall follow! — Mmusi Maimane (@MmusiMaimane) July 7, 2020

Congratulations JJ in you we see ourselves, we are inspired by black fearless academics. Enjoy your moment with your family... — Manqoba_282 (@Manqoba_282) July 7, 2020

I love it! Congratulations Dr Tabane! 👏🏼👏🏼👏🏼👏🏼 — Madeleine Fullard (@mfullard2) July 7, 2020

Congratulations Dr Tabane, but remember that we still miss your robust dialogues on NEWSROOM AFRICA . When are you coming back Dr, we dearly miss you? — Thomas Nkosi (@ThomasNkosi8) July 7, 2020

Congratulations #DrTabane 🎉🎈🥳 — Sakina Kamwendo (@SakinaKamwendo) July 8, 2020

Congratulations Dr Tabane 🙏🏽your hard work has paid off. You’ve done incredibly well! — KatlegoDanke (@KatlegoDanke) July 8, 2020

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Tabane engages media practitioners

18 Mar 2024

The media practitioners have been urged to up their game and take a lead in telling the true African story to the world.

“I am passionate about the African story and how it should be told. The University of Botswana (UB) is equally interested in telling the African story. We are working together to achieve the shared vision of re-telling the African story,” said Professor Onkgopotse JJ Tabane.

Hosting a Media Round Table Chat Session on Friday in Gaborone, Prof. Tabane, a communications expert and academic, host of Power to the Truth on eNCA , and currently an Adjunct Professor of Media Studies at UB said one of his projects with the university would be to work with Africa’s media in presenting the potential possessed by the continent to the world.

He said lack of African voice on the perceived African stories was a challenge presenting the African media with an opportunity to re-write the narrative. 

Prof Tabane will in the near future host a full lecture at UB elaborating on his projects with Media Studies faculty and the university as a whole.

“I challenge the media to go out there and find the African voice and bring it forth in telling stories of our people. You have long been liberated, but still do not have the capacity to tell the African story,” he said.

Prof. Tabane said funding would never be a challenge in re-writing the African story, but  the only setback was shortage of like-minded media personnel, script writers, film and documentary producers working together to rewrite the story of Africa.

“There is a serious shortage of content on Africa. Africa has a positive story, a story of Pan Africanism, a story of African renaissance to tell to the world,” he said.

He said capacity-building was primarily the foundation of his aspired dream of uniting Africa and shaping perceptions of the world by telling the truth, the good, the beauty, the rich and diverse culture of Africa, , which he was driving with UB.

Professor Tabane said Africa’s image was tainted by negative stories of war and famine among others, therefore it would take collective efforts by its media personnel to tell the world the continent’s beauty.

“When I first came at UB, one thing that fascinated me and caught my attention was the statue of a cow being tracked by a man. I enquired about the cow that was standing there as if it was some form of an idol, only to learn that the university came into being through the spirit of volunteerism where members of the public made contributions of livestock and other valuables through an initiative dubbed; Motho le motho kgomo ,” he said

Prof. Tabane told his audience that it was unfortunate that such stories of self-reliance and ingenuity were still buried as they were never told. “It is high time we tell the beautiful story of Botswana diamonds. We know what the diamond industry has done to the economy of the country and livelihoods, but it is yet to be fully documented,” he said.

“I am told that Kasane is a tourism hub for Botswana with countless wildlife species, but remains less documented. Documenting and telling our beautiful stories to the world will impact positively on our people,” he said.

For the African story to be told afresh, Prof. Tabane said was important to build capacity of the story tellers. 

Guided by the Setswana platitude lore lo ojwa lo sale metsi,’ Prof. Tabane said the development must start now by preparing and empowering media and film industry students with the necessary resources to rewrite the African Story.

“Let us intervene now for them to get a bout of consciousness,” he said. He said capacity building started with an individual, therefore compiling truthful African stories would take committed and willing media.

He said telling the African story was a project that would take collaborated efforts, therefore creating a network of the media in Africa was important. Prof. Tabane said a complete Botswana story would not be told by someone who was not informed about the said location, the SADC region and equally aware of the continent.

 “We will work on creating a network of the media/story tellers. Our focus will be on telling the African story better,” he said.

Without knowing the truth about the continent, Prof. Tabane said it would be difficult for the African people to unite, do business together, ease movement and empower their economy.

“The envisaged African Free Trade Agreement will not be fully achieved without knowledge on the continent,” he said. “I doubt that anyone has approached the AU with the idea of an African tv channel, presenting the importance and power of using our people to sell our continent,” he said. Prof. Tabane said UB would be a place to plant a seed of telling the African story afresh.

“We must do something concrete to establish an African voice. We have amazing talent in film producers and script writers. We must pull resources together and have a Pan Africanist voice,” he said. Ends

Source : BOPA

Author : Moshe Galeragwe

Location : Gaborone

Event : Media Round Table Chat Session

Date : 18 Mar 2024

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