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14 Crafting a Thesis Statement

Learning Objectives

  • Craft a thesis statement that is clear, concise, and declarative.
  • Narrow your topic based on your thesis statement and consider the ways that your main points will support the thesis.

Crafting a Thesis Statement

A  thesis statement  is a short, declarative sentence that states the purpose, intent, or main idea of a speech. A strong, clear thesis statement is very valuable within an introduction because it lays out the basic goal of the entire speech. We strongly believe that it is worthwhile to invest some time in framing and writing a good thesis statement. You may even want to write your thesis statement before you even begin conducting research for your speech. While you may end up rewriting your thesis statement later, having a clear idea of your purpose, intent, or main idea before you start searching for research will help you focus on the most appropriate material. To help us understand thesis statements, we will first explore their basic functions and then discuss how to write a thesis statement.

Basic Functions of a Thesis Statement

A thesis statement helps your audience by letting them know, clearly and concisely, what you are going to talk about. A strong thesis statement will allow your reader to understand the central message of your speech. You will want to be as specific as possible. A thesis statement for informative speaking should be a declarative statement that is clear and concise; it will tell the audience what to expect in your speech. For persuasive speaking, a thesis statement should have a narrow focus and should be arguable, there must be an argument to explore within the speech. The exploration piece will come with research, but we will discuss that in the main points. For now, you will need to consider your specific purpose and how this relates directly to what you want to tell this audience. Remember, no matter if your general purpose is to inform or persuade, your thesis will be a declarative statement that reflects your purpose.

How to Write a Thesis Statement

Now that we’ve looked at why a thesis statement is crucial in a speech, let’s switch gears and talk about how we go about writing a solid thesis statement. A thesis statement is related to the general and specific purposes of a speech.

Once you have chosen your topic and determined your purpose, you will need to make sure your topic is narrow. One of the hardest parts of writing a thesis statement is narrowing a speech from a broad topic to one that can be easily covered during a five- to seven-minute speech. While five to seven minutes may sound like a long time for new public speakers, the time flies by very quickly when you are speaking. You can easily run out of time if your topic is too broad. To ascertain if your topic is narrow enough for a specific time frame, ask yourself three questions.

Is your speech topic a broad overgeneralization of a topic?

Overgeneralization occurs when we classify everyone in a specific group as having a specific characteristic. For example, a speaker’s thesis statement that “all members of the National Council of La Raza are militant” is an overgeneralization of all members of the organization. Furthermore, a speaker would have to correctly demonstrate that all members of the organization are militant for the thesis statement to be proven, which is a very difficult task since the National Council of La Raza consists of millions of Hispanic Americans. A more appropriate thesis related to this topic could be, “Since the creation of the National Council of La Raza [NCLR] in 1968, the NCLR has become increasingly militant in addressing the causes of Hispanics in the United States.”

Is your speech’s topic one clear topic or multiple topics?

A strong thesis statement consists of only a single topic. The following is an example of a thesis statement that contains too many topics: “Medical marijuana, prostitution, and Women’s Equal Rights Amendment should all be legalized in the United States.” Not only are all three fairly broad, but you also have three completely unrelated topics thrown into a single thesis statement. Instead of a thesis statement that has multiple topics, limit yourself to only one topic. Here’s an example of a thesis statement examining only one topic: Ratifying the Women’s Equal Rights Amendment as equal citizens under the United States law would protect women by requiring state and federal law to engage in equitable freedoms among the sexes.

Does the topic have direction?

If your basic topic is too broad, you will never have a solid thesis statement or a coherent speech. For example, if you start off with the topic “Barack Obama is a role model for everyone,” what do you mean by this statement? Do you think President Obama is a role model because of his dedication to civic service? Do you think he’s a role model because he’s a good basketball player? Do you think he’s a good role model because he’s an excellent public speaker? When your topic is too broad, almost anything can become part of the topic. This ultimately leads to a lack of direction and coherence within the speech itself. To make a cleaner topic, a speaker needs to narrow her or his topic to one specific area. For example, you may want to examine why President Obama is a good public speaker.

Put Your Topic into a Declarative Sentence

You wrote your general and specific purpose. Use this information to guide your thesis statement. If you wrote a clear purpose, it will be easy to turn this into a declarative statement.

General purpose: To inform

Specific purpose: To inform my audience about the lyricism of former President Barack Obama’s presentation skills.

Your thesis statement needs to be a declarative statement. This means it needs to actually state something. If a speaker says, “I am going to talk to you about the effects of social media,” this tells you nothing about the speech content. Are the effects positive? Are they negative? Are they both? We don’t know. This sentence is an announcement, not a thesis statement. A declarative statement clearly states the message of your speech.

For example, you could turn the topic of President Obama’s public speaking skills into the following sentence: “Because of his unique sense of lyricism and his well-developed presentational skills, President Barack Obama is a modern symbol of the power of public speaking.” Or you could state, “Socal media has both positive and negative effects on users.”

Adding your Argument, Viewpoint, or Opinion

If your topic is informative, your job is to make sure that the thesis statement is nonargumentative and focuses on facts. For example, in the preceding thesis statement, we have a couple of opinion-oriented terms that should be avoided for informative speeches: “unique sense,” “well-developed,” and “power.” All three of these terms are laced with an individual’s opinion, which is fine for a persuasive speech but not for an informative speech. For informative speeches, the goal of a thesis statement is to explain what the speech will be informing the audience about, not attempting to add the speaker’s opinion about the speech’s topic. For an informative speech, you could rewrite the thesis statement to read, “Barack Obama’s use of lyricism in his speech, ‘A World That Stands as One,’ delivered July 2008 in Berlin demonstrates exceptional use of rhetorical strategies. 

On the other hand, if your topic is persuasive, you want to make sure that your argument, viewpoint, or opinion is clearly indicated within the thesis statement. If you are going to argue that Barack Obama is a great speaker, then you should set up this argument within your thesis statement.

For example, you could turn the topic of President Obama’s public speaking skills into the following sentence: “Because of his unique sense of lyricism and his well-developed presentational skills, President Barack Obama is a modern symbol of the power of public speaking.” Once you have a clear topic sentence, you can start tweaking the thesis statement to help set up the purpose of your speech.

Thesis Checklist

Once you have written a first draft of your thesis statement, you’re probably going to end up revising your thesis statement a number of times prior to delivering your actual speech. A thesis statement is something that is constantly tweaked until the speech is given. As your speech develops, often your thesis will need to be rewritten to whatever direction the speech itself has taken. We often start with a speech going in one direction, and find out through our research that we should have gone in a different direction. When you think you finally have a thesis statement that is good to go for your speech, take a second and make sure it adheres to the criteria shown below.

Thesis checklist questions.

Preview of Speech

The preview, as stated in the introduction portion of our readings, reminds us that we will need to let the audience know what the main points in our speech will be. You will want to follow the thesis with the preview of your speech. Your preview will allow the audience to follow your main points in a sequential manner. Spoiler alert: The preview when stated out loud will remind you of main point 1, main point 2, and main point 3 (etc. if you have more or less main points). It is a built in memory card!

For Future Reference | How to organize this in an outline |

Introduction

Attention Getter: Background information: Credibility: Thesis: Preview:

Key Takeaways

Introductions are foundational to an effective public speech.

  • A thesis statement is instrumental to a speech that is well-developed and supported.
  • Be sure that you are spending enough time brainstorming strong attention getters and considering your audience’s goal(s) for the introduction.
  • A strong thesis will allow you to follow a roadmap throughout the rest of your speech: it is worth spending the extra time to ensure you have a strong thesis statement.

Stand up, Speak out  by University of Minnesota is licensed under a  Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Public Speaking Copyright © by Dr. Layne Goodman; Amber Green, M.A.; and Various is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Public Speaking: Developing a Thesis Statement In a Speech

Thesis Statement In a Speech

Understanding the purpose of a thesis statement in a speech

Diving headfirst into the world of public speaking, it’s essential to grasp the  role of a thesis statement  in your speech. Think of it as encapsulating the soul of your speech within one or two sentences.

It’s the declarative sentence that broadcasts your intent and main idea to captivate audiences from start to finish. More than just a preview, an effective thesis statement acts as a roadmap guiding listeners through your thought process.

Giving them that quick glimpse into what they can anticipate helps keep their attention locked in.

As you craft this central hub of information, understand that its purpose is not limited to informing alone—it could be meant also to persuade or entertain based on what you aim for with your general purpose statement.

This clear focus is pivotal—it shapes each aspect of your talk, easing understanding for the audience while setting basic goals for yourself throughout the speech-making journey. So whether you are rallying rapturous applause or instigating intellectual insight, remember—your thesis statement holds power like none other! Its clarity and strength can transition between being valuable sidekicks in introductions towards becoming triumphant heroes by concluding lines.

Identifying the main idea to develop a thesis statement

In crafting a compelling speech, identifying the main idea to develop a thesis statement acts as your compass. This process is a crucial step in speech preparation that steers you towards specific purpose.

Think of your central idea as the seed from which all other elements in your speech will grow.

To pinpoint it, start by brainstorming broad topics that interest or inspire you. From this list, choose one concept that stands out and begin to narrow it down into more specific points. It’s these refined ideas that form the heart of your thesis statement — essentially acting as signposts leading the audience through your narrative journey.

Crafting an effective thesis statement requires clarity and precision. This means keeping it concise without sacrificing substance—a tricky balancing act even for public speaking veterans! The payoff though? A well-developed thesis statement provides structure to amplifying your central idea and guiding listeners smoothly from point A to B.

It’s worth noting here: just like every speaker has their own unique style, there are multiple ways of structuring a thesis statement too. But no matter how you shape yours, ensuring it resonates with both your overarching message and audience tastes will help cement its effectiveness within your broader presentation context.

Analyzing the audience to tailor the thesis statement

Audience analysis is a crucial first step for every public speaker. This process involves adapting the message to meet the audience’s needs, a thoughtful approach that considers cultural diversity and ensures clear communication.

Adapting your speech to resonate with your target audience’s interests, level of understanding, attitudes and beliefs can significantly affect its impact.

Crafting an appealing thesis statement hinges on this initial stage of audience analysis. As you analyze your crowd, focus on shaping a specific purpose statement that reflects their preferences yet stays true to the objective of your speech—capturing your main idea in one or two impactful sentences.

This balancing act demands strategy; however, it isn’t impossible. Taking into account varying aspects such as culture and perceptions can help you tailor a well-received thesis statement. A strong handle on these elements allows you to select language and tones best suited for them while also reflecting the subject at hand.

Ultimately, putting yourself in their shoes helps increase message clarity which crucially leads to acceptance of both you as the speaker and your key points – all embodied within the concise presentation of your tailor-made thesis statement.

Brainstorming techniques to generate thesis statement ideas

Leveraging brainstorming techniques to generate robust thesis statement ideas is a power move in public speaking. This process taps into the GAP model, focusing on your speech’s Goals, Audience, and Parameters for seamless target alignment.

Dive into fertile fields of thought and let your creativity flow unhindered like expert David Zarefsky proposes.

Start by zeroing in on potential speech topics then nurture them with details till they blossom into fully-fledged arguments. It’s akin to turning stones into gems for the eye of your specific purpose statement.

Don’t shy away from pushing the envelope – sometimes out-of-the-box suggestions give birth to riveting speeches! Broaden your options if parameters are flexible but remember focus is key when aiming at narrow targets.

The beauty lies not just within topic generation but also formulation of captivating informative or persuasive speech thesis statements; both fruits harvested from a successful brainstorming session.

So flex those idea muscles, encourage intellectual growth and watch as vibrant themes spring forth; you’re one step closer to commanding attention!

Remember: Your thesis statement is the heartbeat of your speech – make it strong using brainstorming techniques and fuel its pulse with evidence-backed substance throughout your presentation.

Narrowing down the thesis statement to a specific topic

Crafting a compelling thesis statement for your speech requires narrowing down a broad topic to a specific focus that can be effectively covered within the given time frame. This step is crucial as it helps you maintain clarity and coherence throughout your presentation.

Start by brainstorming various ideas related to your speech topic and then analyze them critically to identify the most relevant and interesting points to discuss. Consider the specific purpose of your speech and ask yourself what key message you want to convey to your audience.

By narrowing down your thesis statement, you can ensure that you address the most important aspects of your chosen topic, while keeping it manageable and engaging for both you as the speaker and your audience.

Choosing the appropriate language and tone for the thesis statement

Crafting the appropriate language and tone for your thesis statement is a crucial step in developing a compelling speech. Your choice of language and tone can greatly impact how your audience perceives your message and whether they are engaged or not.

When choosing the language for your thesis statement, it’s important to consider the level of formality required for your speech. Are you speaking in a professional setting or a casual gathering? Adjusting your language accordingly will help you connect with your audience on their level and make them feel comfortable.

Additionally, selecting the right tone is essential to convey the purpose of your speech effectively. Are you aiming to inform, persuade, or entertain? Each objective requires a different tone: informative speeches may call for an objective and neutral tone, persuasive speeches might benefit from more assertive language, while entertaining speeches can be lighthearted and humorous.

Remember that clarity is key when crafting your thesis statement’s language. Using concise and straightforward wording will ensure that your main idea is easily understood by everyone in the audience.

By taking these factors into account – considering formality, adapting to objectives, maintaining clarity – you can create a compelling thesis statement that grabs attention from the start and sets the stage for an impactful speech.

Incorporating evidence to support the thesis statement

Incorporating evidence to support the thesis statement is a critical aspect of delivering an effective speech. As public speakers, we understand the importance of backing up our claims with relevant and credible information.

When it comes to incorporating evidence, it’s essential to select facts, examples, and opinions that directly support your thesis statement.

To ensure your evidence is relevant and reliable, consider conducting thorough research on the topic at hand. Look for trustworthy sources such as academic journals, respected publications, or experts in the field.

By choosing solid evidence that aligns with your message, you can enhance your credibility as a speaker.

When presenting your evidence in the speech itself, be sure to keep it concise and clear. Avoid overwhelming your audience with excessive details or data. Instead, focus on selecting key points that strengthen your argument while keeping their attention engaged.

Remember that different types of evidence can be utilized depending on the nature of your speech. You may include statistical data for a persuasive presentation or personal anecdotes for an informative talk.

The choice should reflect what will resonate best with your audience and effectively support your thesis statement.

By incorporating strong evidence into our speeches, we not only bolster our arguments but also build trust with our listeners who recognize us as reliable sources of information. So remember to choose wisely when including supporting material – credibility always matters when making an impact through public speaking.

Avoiding  common mistakes when developing a thesis statement

Crafting an effective thesis statement is vital for public speakers to deliver a compelling and focused speech. To avoid  common mistakes when developing a thesis statement , it is essential to be aware of some pitfalls that can hinder the impact of your message.

One mistake to steer clear of is having an incomplete thesis statement. Ensure that your thesis statement includes all the necessary information without leaving any key elements out. Additionally, avoid wording your thesis statement as a question as this can dilute its potency.

Another mistake to watch out for is making statements of fact without providing evidence or support. While it may seem easy to write about factual information, it’s important to remember that statements need to be proven and backed up with credible sources or examples.

To create a more persuasive argument, avoid using phrases like “I believe” or “I feel.” Instead, take a strong stance in your thesis statement that encourages support from the audience. This will enhance your credibility and make your message more impactful.

By avoiding these common mistakes when crafting your thesis statement, you can develop a clear, engaging, and purposeful one that captivates your audience’s attention and guides the direction of your speech effectively.

Key words: Avoiding common mistakes when developing a thesis statement – Crafting a thesis statement – Effective thesis statements – Public speaking skills – Errors in the thesis statement – Enhancing credibility

Revising the thesis statement to enhance clarity and coherence

Revising the thesis statement is a crucial step in developing a clear and coherent speech. The thesis statement serves as the main idea or argument that guides your entire speech, so it’s important to make sure it effectively communicates your message to the audience.

To enhance clarity and coherence in your thesis statement, start by refining and strengthening it through revision . Take into account any feedback you may have received from others or any new information you’ve gathered since initially developing the statement.

Consider if there are any additional points or evidence that could further support your main idea.

As you revise, focus on clarifying the language and tone of your thesis statement. Choose words that resonate with your audience and clearly convey your point of view. Avoid using technical jargon or overly complicated language that might confuse or alienate listeners.

Another important aspect of revising is ensuring that your thesis statement remains focused on a specific topic. Narrow down broad ideas into more manageable topics that can be explored thoroughly within the scope of your speech.

Lastly, consider incorporating evidence to support your thesis statement. This could include statistics, examples, expert opinions, or personal anecdotes – whatever helps strengthen and validate your main argument.

By carefully revising your thesis statement for clarity and coherence, you’ll ensure that it effectively conveys your message while capturing the attention and understanding of your audience at large.

Testing the thesis statement to ensure it meets the speech’s objectives.

Testing the thesis statement is a crucial step to ensure that it effectively meets the objectives of your speech. By  testing the thesis statement , you can assess its clarity, relevance, and impact on your audience.

One way to test your thesis statement is to consider its purpose and intent. Does it clearly communicate what you want to achieve with your speech? Is it concise and specific enough to guide your content?.

Another important aspect of  testing the thesis statement  is analyzing whether it aligns with the needs and interests of your audience. Consider their background knowledge, values, and expectations.

Will they find the topic engaging? Does the thesis statement address their concerns or provide valuable insights?.

In addition to considering purpose and audience fit, incorporating supporting evidence into your speech is vital for testing the effectiveness of your thesis statement. Ensure that there is relevant material available that supports your claim.

To further enhance clarity and coherence in a tested thesis statement, revise it if necessary based on feedback from others or through self-reflection. This will help refine both language choices and overall effectiveness.

By thoroughly testing your thesis statement throughout these steps, you can confidently develop a clear message for an impactful speech that resonates with your audience’s needs while meeting all stated objectives.

1. What is a thesis statement in public speaking?

A thesis statement in public speaking is a concise and clear sentence that summarizes the main point or argument of a speech. It serves as a roadmap for the audience, guiding them through the speech and helping them understand its purpose.

2. How do I develop an effective thesis statement for a speech?

To develop an effective thesis statement for a speech, start by identifying your topic and determining what specific message you want to convey to your audience. Then, clearly state this message in one or two sentences that capture the main idea of your speech.

3. Why is it important to have a strong thesis statement in public speaking?

Having a strong thesis statement in public speaking helps you stay focused on your main argument throughout the speech and ensures that your audience understands what you are trying to communicate. It also helps establish credibility and authority as you present well-supported points related to your thesis.

4. Can my thesis statement change during my speech preparation?

Yes, it is possible for your thesis statement to evolve or change during the preparation process as you gather more information or refine your ideas. However, it’s important to ensure that any changes align with the overall purpose of your speech and still effectively guide the content and structure of your presentation.

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Writing a Thesis Statement – Template & Examples

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Amanda Green was born in a small town in the west of Scotland, where everyone knows everyone. I joined the Toastmasters 15 years ago, and I served in nearly every office in the club since then. I love helping others gain confidence and skills they can apply in every day life.

The thesis statement aims to inform your readers what your essay or speech will cover. It provides contexts and limitations on your topic.

Your thesis statement can make or break your essay. Even though it’s only one to two sentences short, it’s still the most challenging part of your paper to write. Follow these templates and examples when writing your thesis statement.

What Is a Thesis Statement?

example of thesis statement for speech

Whether in high school or college, you’ve probably heard of the term thesis statement when writing school essays. A thesis statement is a single idea found in the introductory paragraph of every piece.

As the secret to a strong essay outline, this statement sums up the central idea of your essay. It informs the reader how you will analyze, argue, or describe a subject matter. It also directly answers the question, “What is your paper all about?”

A weak thesis statement won’t be able to tell the reader what to expect from your paper. The thesis statement is also different from the topic sentence, which is a sentence summing up every body paragraph.

Why Your Essay Needs a Thesis Statement

It would help if you spent extra time writing an effective thesis statement in your essays so that the readers will know its scope. The thesis also informs the readers of your ideas on your paper, especially if you’re writing academic papers like analytical or argumentative essays.

A clear thesis statement will make the audience understand your stance if you’re writing about a debatable topic. It will ensure that your relevant evidence is related to the paper and that your ideas can be tested.

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Where to Put the Thesis Statement

Thesis statements usually appear at the end of the essay introduction and before the body paragraphs.

Thesis statements are usually generated once you’ve decided on the type of essay you’re making, whether it’s an informative or argumentative essay. It would help if you also decided on the topic of your entire paper before writing the direct statement.

Tips for Writing a Thesis Statement

Consider these tips and examples when writing a thesis statement for your essay.

Determine the Type of Paper You’re Writing

Different types of papers require different methods for writing a thesis statement. Once you understand the formula, you’ll develop a strong thesis that can be supported by substantial evidence.

An argumentative thesis statement should state the position you argue for or against with all the key points. Here are some argumentative thesis statement examples.

  • The war on drugs has more disadvantages than advantages because it leads to the criminalization of drug users, mandatory sentencing, and excessive imprisonment levels that directly impact the poor.
  • The federal government should regulate the size of chips and sodas because of the health effects of junk food.

Meanwhile, an expository paper aims to explain. That means there should be no opinion or persuasion in this sentence. Take a look at these expository thesis statement examples.

  • The government allots most of its budget to the military rather than the education system or food security.
  • The rate of suicide is higher among men than women.

An analytical essay focuses on exploring a concept in-depth. That means the thesis statement may serve as a summary of your analysis. Here are some analytical thesis statement examples.

  • The implications of Olivia Wilde’s movie, Don’t Worry Darling, contributes to notions of liberal feminism.
  • In modern times, Korean music is heavily influencing the consumption of Filipinos.

Ask a Question

Don’t forget to ask a question whenever you write a thesis statement for your paper. If the professor assigns a topic to you, the assignment question may serve as a guide to your thesis. But if they haven’t assigned a topic, you should think about what you want to discuss and turn it into an interrogative statement.

Here are a few quick sample questions based on the types of thesis statements you will produce.

  • Argumentative thesis question: Should cigarettes and other tobacco products be outlawed?
  • Expository thesis question: What are the health effects of a lack of sleep?
  • Analytical thesis question: How are Virginia Woolf’s works relevant to modern times?

Below is a sample thesis statement for the analytical thesis question.

  • Virginia Woolf’s novels and essays have shaped women’s writing, artistic theory, and the politics of power.

As you can see, a single sentence could answer the question and produce a thesis statement. However, this answer may still be tentative. It should only guide your research process first. Along the way, your analysis and writing structure may still change.

Decide on an Answer You Can Defend or Explain

After conducting enough research on your thesis statement, it’s time to finalize your answer. Will your strong thesis statement be supported by richer ideas and evidence throughout the paper?

Importantly, your statement should definitely be something that a reader could disagree with, even if it’s an expository essay.

For example, it’s not enough to say that “Access to foreign countries has a huge effect on our culture” since the statement is too obvious. Instead, ask yourself why or how it has a huge effect. Think of a position that your readers could rationally disagree with or dispute.

Here is an example to show you what I mean.

“Access to foreign countries has enabled cultural changes by bringing people of different backgrounds and traditions together.”

Here are other examples of argumentative and analytical thesis statements.

  • Argumentative: COVID-19 vaccinations should be mandatory.
  • Analytical: A Little Life by Hanya Yanaghihara is an unrealistic representation of mental health struggles.

Refine Your Thesis Statement

Thesis statements are clear and concise, at most two sentences. However, they should be specific enough to summarize the key arguments of your paper and answer the essay question.

From your initial answer, you need to make some expansions that will include every point in your body paragraphs. Below is an example of an incomplete argumentative thesis statement with main points.

  • COVID-19 vaccines are safe and effective.
  • COVID-19 vaccines will reduce hospitalizations and deaths.

Once everything is set, it’s time to refine your thesis statement. Your goal is to write your main point and supporting details in one to two sentences. Below is an example.

  • COVID-19 vaccinations should be mandatory because they are safe and effective and can help reduce hospitalizations and deaths caused by COVID-19.

Here’s another example of a complete thesis statement.

  • The benefits of internet use among adolescents outweigh the downsides: It allows them to easily access information, develop their identities through self-expression, and hone critical thinking skills.

If you find this step challenging, you can hire professional essay writers to generate a thesis statement and outline for your essay needs.

Check if Your Thesis Statement Is Strong

example of thesis statement for speech

Whether you’re writing an essay about politics or cinema, you need to maintain a solid thesis statement. Here are some questions to ask when checking your thesis.

Was I Able to Answer the Question?

As you already know, the question depends on the type of paper you’re writing. Your answer should be a clear and concise 1-2 sentence statement. Try changing the wording if the question prompt isn’t phrased as a question.

Have I Shared an Opinion That Others Might Oppose?

Your argumentative thesis statement should not merely state facts that people already know. Remember that you’re not writing a summary, so make your thesis as opinionated as possible.

Beyond being debatable, you should also have a convincing thesis statement. This is especially important if you’re writing persuasive essays.

Is It Specific Enough?

Being specific is critical to producing a solid statement. Make sure it does not contain general words like good or successful . Once your argument is strong, the process of writing essays will be much easier.

Does the Entire Essay Support the Thesis?

An ineffective thesis statement does not support the next couple of paragraphs of the entire essay. Therefore, if you say that low-income students and student-athletes should receive more assistance in terms of their crippling student debt, then your empirical evidence should support it in your argumentative paper.

The Backbone of Your Essay Is Your Thesis Statement

A thesis statement is a declarative statement that expresses your paper’s position or main topic. It fulfills the several roles of your paper, whether it’s a research paper, an essay for coursework, or a speech.

Make sure to place your thesis statement at the end of your introduction before your first body paragraph.

More Thesis Statement Examples

  • Incorrect: People should eat healthily.
  • Correct: Americans should start eating a balanced diet because it keeps their body healthy and prevents the risk of stroke.
  • Incorrect: Everyone should stop smoking because it is bad for our health.
  • Correct: Individuals must stop smoking because it causes cancer, lung disease, and diabetes.
  • Incorrect: Listening to music can make people feel relaxed.
  • Correct: Listening to music relieves stress as the brain synchronizes to the beat and causes alpha brainwaves.

Thesis Statement Template

Use these templates for your essays when writing a thesis statement.

Comparison/Contrast Thesis Statement Templates

  • The similarities between ____________ and ____________ are [striking, pronounced], and they ____________ [deserve, merit] [thorough, rigorous, meticulous] [investigation, scrutiny, examination].
  • [Despite, despite bearing, although they bear] some [superficial, minor] similarities, the differences between ____________ and ____________ are [clear, striking, remarkable, pronounced].
  • While some differences between ____________ and ____________ are [evident, obvious, noticeable], the similarities are ____________.

Proposition Thesis Statement Templates

  • The [belief, thought, notion, idea, proposition] that ____________ is ____________ is [an interesting, a fascinating, a thought-provoking, a provocative] one, and one that I believe in.
  • ____________ is true because of ____________.

Informative Thesis Statement Template

  • The ____________ is characterized by ____________, ____________, and ____________.
  • An analysis of ____________ reveals that ____________.

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Speechwriting

8 Purpose and Thesis

Speechwriting Essentials

In this chapter . . .

As discussed in the chapter on Speaking Occasion , speechwriting begins with careful analysis of the speech occasion and its given circumstances, leading to the choice of an appropriate topic. As with essay writing, the early work of speechwriting follows familiar steps: brainstorming, research, pre-writing, thesis, and so on.

This chapter focuses on techniques that are unique to speechwriting. As a spoken form, speeches must be clear  about the purpose and main idea or “takeaway.” Planned redundancy means that you will be repeating these elements several times over during the speech.

Furthermore, finding purpose and thesis are essential whether you’re preparing an outline for extemporaneous delivery or a completely written manuscript for presentation. When you know your topic, your general and specific purpose, and your thesis or central idea, you have all the elements you need to write a speech that is focused, clear, and audience friendly.

Recognizing the General Purpose

Speeches have traditionally been grouped into one of three categories according to their primary purpose: 1) to inform, 2) to persuade, or 3) to inspire, honor, or entertain. These broad goals are commonly known as the  general purpose of a speech . Earlier, you learned about the actor’s tool of intention or objectives. The general purpose is like a super-objective; it defines the broadest goal of a speech. These three purposes are not necessarily exclusive to the others. A speech designed to be persuasive can also be informative and entertaining. However, a speech should have one primary goal. That is its general purpose.

Why is it helpful to talk about speeches in such broad terms? Being perfectly clear about what you want your speech to do or make happen for your audience will keep you focused. You can make a clearer distinction between whether you want your audience to leave your speech knowing more (to inform), or  ready to take action (to persuade), or feeling something (to inspire)

It’s okay to use synonyms for these broad categories. Here are some of them:

  • To inform could be to explain, to demonstrate, to describe, to teach.
  • To persuade could be to convince, to argue, to motivate, to prove.
  • To inspire might be to honor, or entertain, to celebrate, to mourn.

In summary, the first question you must ask yourself when starting to prepare a speech is, “Is the primary purpose of my speech to inform, to persuade, or to inspire?”

Articulating Specific Purpose

A specific purpose statement builds upon your general purpose and makes it specific (as the name suggests). For example, if you have been invited to give a speech about how to do something, your general purpose is “to inform.”  Choosing a topic appropriate to that general purpose, you decide to speak about how to protect a personal from cyberattacks. Now you are on your way to identifying a specific purpose.

A good specific purpose statement has three elements: goal, target audience, and content.

If you think about the above as a kind of recipe, then the first two “ingredients” — your goal and your audience — should be simple. Words describing the target audience should be as specific as possible. Instead of “my peers,” you could say, for example, “students in their senior year at my university.”

The third ingredient in this recipe is content, or what we call the topic of your speech. This is where things get a bit difficult. You want your content to be specific and something that you can express succinctly in a sentence. Here are some common problems that speakers make in defining the content, and the fix:

Now you know the “recipe” for a specific purpose statement. It’s made up of  T o, plus an active W ord, a specific  A udience, and clearly stated  C ontent. Remember this formula: T + W + A + C.

A: for a group of new students

C: the term “plagiarism”

Here are some further examples a good specific purpose statement:

  • To explain to a group of first-year students how to join a school organization.
  • To persuade the members of the Greek society to take a spring break trip in Daytona Beach.
  • To motivate my classmates in English 101 to participate in a study abroad program.
  • To convince first-year students that they need at least seven hours of sleep per night to do well in their studies.
  • To inspire my Church community about the accomplishments of our pastor.

The General and Specific Purpose Statements are writing tools in the sense that they help you, as a speechwriter, clarify your ideas.

Creating a Thesis Statement

Once you are clear about your general purpose and specific purpose, you can turn your attention to crafting a thesis statement. A thesis is the central idea in an essay or a speech. In speechwriting, the thesis or central idea explains the message of the content. It’s the speech’s “takeaway.” A good thesis statement will also reveal and clarify the ideas or assertions you’ll be addressing in your speech (your main points). Consider this example:

General Purpose: To persuade. Specific Purpose: To motivate my classmates in English 101 to participate in a study abroad program. Thesis: A semester-long study abroad experience produces lifelong benefits by teaching you about another culture, developing your language skills, and enhancing your future career prospects.

The difference between a specific purpose statement and a thesis statement is clear in this example. The thesis provides the takeaway (the lifelong benefits of study abroad). It also points to the assertions that will be addressed in the speech. Like the specific purpose statement, the thesis statement is a writing tool. You’ll incorporate it into your speech, usually as part of the introduction and conclusion.

All good expository, rhetorical, and even narrative writing contains a thesis. Many students and even experienced writers struggle with formulating a thesis. We struggle when we attempt to “come up with something” before doing the necessary research and reflection. A thesis only becomes clear through the thinking and writing process. As you develop your speech content, keep asking yourself: What is important here? If the audience can remember only one thing about this topic, what do I want them to remember?

Example #2: General Purpose: To inform Specific Purpose: To demonstrate to my audience the correct method for cleaning a computer keyboard. Central Idea: Your computer keyboard needs regular cleaning to function well, and you can achieve that in four easy steps.
Example # 3 General Purpose: To Inform Specific Purpose: To describe how makeup is done for the TV show The Walking Dead . Central Idea: The wildly popular zombie show The Walking Dead achieves incredibly scary and believable makeup effects, and in the next few minutes I will tell you who does it, what they use, and how they do it.

Notice in the examples above that neither the specific purpose nor the central idea ever exceeds one sentence. If your central idea consists of more than one sentence, then you are probably including too much information.

Problems to Avoid

The first problem many students have in writing their specific purpose statement has already been mentioned: specific purpose statements sometimes try to cover far too much and are too broad. For example:

“To explain to my classmates the history of ballet.”

Aside from the fact that this subject may be difficult for everyone in your audience to relate to, it’s enough for a three-hour lecture, maybe even a whole course. You’ll probably find that your first attempt at a specific purpose statement will need refining. These examples are much more specific and much more manageable given the limited amount of time you’ll have.

  • To explain to my classmates how ballet came to be performed and studied in the U.S.
  • To explain to my classmates the difference between Russian and French ballet.
  • To explain to my classmates how ballet originated as an art form in the Renaissance.
  • To explain to my classmates the origin of the ballet dancers’ clothing.

The second problem happens when the “communication verb” in the specific purpose does not match the content; for example, persuasive content is paired with “to inform” or “to explain.” Can you find the errors in the following purpose statements?

  • To inform my audience why capital punishment is unconstitutional. (This is persuasive. It can’t be informative since it’s taking a side)
  • To persuade my audience about the three types of individual retirement accounts. (Even though the purpose statement says “persuade,” it isn’t persuading the audience of anything. It is informative.)
  • To inform my classmates that Universal Studios is a better theme park than Six Flags over Georgia. (This is clearly an opinion; hence it is a persuasive speech and not merely informative)

The third problem exists when the content part of the specific purpose statement has two parts. One specific purpose is enough. These examples cover two different topics.

  • To explain to my audience how to swing a golf club and choose the best golf shoes.
  • To persuade my classmates to be involved in the Special Olympics and vote to fund better classes for the intellectually disabled.

To fix this problem of combined or hybrid purposes, you’ll need to select one of the topics in these examples and speak on that one alone.

The fourth problem with both specific purpose and central idea statements is related to formatting. There are some general guidelines that need to be followed in terms of how you write out these elements of your speech:

  • Don’t write either statement as a question.
  • Always use complete sentences for central idea statements and infinitive phrases (beginning with “to”) for the specific purpose statement.
  • Use concrete language (“I admire Beyoncé for being a talented performer and businesswoman”) and avoid subjective or slang terms (“My speech is about why I think Beyoncé is the bomb”) or jargon and acronyms (“PLA is better than CBE for adult learners.”)

There are also problems to avoid in writing the central idea statement. As mentioned above, remember that:

  • The specific purpose and central idea statements are not the same thing, although they are related.
  • The central idea statement should be clear and not complicated or wordy; it should “stand out” to the audience. As you practice delivery, you should emphasize it with your voice.
  • The central idea statement should not be the first thing you say but should follow the steps of a good introduction as outlined in the next chapters.

You should be aware that all aspects of your speech are constantly going to change as you move toward the moment of giving your speech. The exact wording of your central idea may change, and you can experiment with different versions for effectiveness. However, your specific purpose statement should not change unless there is a good reason to do so. There are many aspects to consider in the seemingly simple task of writing a specific purpose statement and its companion, the central idea statement. Writing good ones at the beginning will save you some trouble later in the speech preparation process.

Public Speaking as Performance Copyright © 2023 by Mechele Leon is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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  • How to Write a Thesis Statement | 4 Steps & Examples

How to Write a Thesis Statement | 4 Steps & Examples

Published on January 11, 2019 by Shona McCombes . Revised on August 15, 2023 by Eoghan Ryan.

A thesis statement is a sentence that sums up the central point of your paper or essay . It usually comes near the end of your introduction .

Your thesis will look a bit different depending on the type of essay you’re writing. But the thesis statement should always clearly state the main idea you want to get across. Everything else in your essay should relate back to this idea.

You can write your thesis statement by following four simple steps:

  • Start with a question
  • Write your initial answer
  • Develop your answer
  • Refine your thesis statement

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Table of contents

What is a thesis statement, placement of the thesis statement, step 1: start with a question, step 2: write your initial answer, step 3: develop your answer, step 4: refine your thesis statement, types of thesis statements, other interesting articles, frequently asked questions about thesis statements.

A thesis statement summarizes the central points of your essay. It is a signpost telling the reader what the essay will argue and why.

The best thesis statements are:

  • Concise: A good thesis statement is short and sweet—don’t use more words than necessary. State your point clearly and directly in one or two sentences.
  • Contentious: Your thesis shouldn’t be a simple statement of fact that everyone already knows. A good thesis statement is a claim that requires further evidence or analysis to back it up.
  • Coherent: Everything mentioned in your thesis statement must be supported and explained in the rest of your paper.

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The thesis statement generally appears at the end of your essay introduction or research paper introduction .

The spread of the internet has had a world-changing effect, not least on the world of education. The use of the internet in academic contexts and among young people more generally is hotly debated. For many who did not grow up with this technology, its effects seem alarming and potentially harmful. This concern, while understandable, is misguided. The negatives of internet use are outweighed by its many benefits for education: the internet facilitates easier access to information, exposure to different perspectives, and a flexible learning environment for both students and teachers.

You should come up with an initial thesis, sometimes called a working thesis , early in the writing process . As soon as you’ve decided on your essay topic , you need to work out what you want to say about it—a clear thesis will give your essay direction and structure.

You might already have a question in your assignment, but if not, try to come up with your own. What would you like to find out or decide about your topic?

For example, you might ask:

After some initial research, you can formulate a tentative answer to this question. At this stage it can be simple, and it should guide the research process and writing process .

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Now you need to consider why this is your answer and how you will convince your reader to agree with you. As you read more about your topic and begin writing, your answer should get more detailed.

In your essay about the internet and education, the thesis states your position and sketches out the key arguments you’ll use to support it.

The negatives of internet use are outweighed by its many benefits for education because it facilitates easier access to information.

In your essay about braille, the thesis statement summarizes the key historical development that you’ll explain.

The invention of braille in the 19th century transformed the lives of blind people, allowing them to participate more actively in public life.

A strong thesis statement should tell the reader:

  • Why you hold this position
  • What they’ll learn from your essay
  • The key points of your argument or narrative

The final thesis statement doesn’t just state your position, but summarizes your overall argument or the entire topic you’re going to explain. To strengthen a weak thesis statement, it can help to consider the broader context of your topic.

These examples are more specific and show that you’ll explore your topic in depth.

Your thesis statement should match the goals of your essay, which vary depending on the type of essay you’re writing:

  • In an argumentative essay , your thesis statement should take a strong position. Your aim in the essay is to convince your reader of this thesis based on evidence and logical reasoning.
  • In an expository essay , you’ll aim to explain the facts of a topic or process. Your thesis statement doesn’t have to include a strong opinion in this case, but it should clearly state the central point you want to make, and mention the key elements you’ll explain.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

  • Ad hominem fallacy
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  • Appeal to authority fallacy
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  • Sunk cost fallacy

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A thesis statement is a sentence that sums up the central point of your paper or essay . Everything else you write should relate to this key idea.

The thesis statement is essential in any academic essay or research paper for two main reasons:

  • It gives your writing direction and focus.
  • It gives the reader a concise summary of your main point.

Without a clear thesis statement, an essay can end up rambling and unfocused, leaving your reader unsure of exactly what you want to say.

Follow these four steps to come up with a thesis statement :

  • Ask a question about your topic .
  • Write your initial answer.
  • Develop your answer by including reasons.
  • Refine your answer, adding more detail and nuance.

The thesis statement should be placed at the end of your essay introduction .

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Informative Speaking

The topic, purpose, and thesis.

Before any work can be done on crafting the body of your speech or presentation, you must first do some prep work—selecting a topic, formulating a purpose statement, and crafting a thesis statement. In doing so, you lay the foundation for your speech by making important decisions about what you will speak about and for what purpose you will speak. These decisions will influence and guide the entire speechwriting process, so it is wise to think carefully and critically during these beginning stages.

I think reading is important in any form. I think a person who’s trying to learn to like reading should start off reading about a topic they are interested in, or a person they are interested in. – Ice Cube

Questions for Selecting a Topic

  • What important events are occurring locally, nationally and internationally?
  • What do I care about most?
  • Is there someone or something I can advocate for?
  • What makes me angry/happy?
  • What beliefs/attitudes do I want to share?
  • Is there some information the audience needs to know?

Selecting a Topic

Painting of a person reading a book

“The Reader” by Shakespearesmonkey. CC-BY-NC .

Generally, speakers focus on one or more interrelated topics—relatively broad concepts, ideas, or problems that are relevant for particular audiences. The most common way that speakers discover topics is by simply observing what is happening around them—at their school, in their local government, or around the world. This is because all speeches are brought into existence as a result of circumstances, the multiplicity of activities going on at any one given moment in a particular place. For instance, presidential candidates craft short policy speeches that can be employed during debates, interviews, or town hall meetings during campaign seasons. When one of the candidates realizes he or she will not be successful, the particular circumstances change and the person must craft different kinds of speeches—a concession speech, for example. In other words, their campaign for presidency, and its many related events, necessitates the creation of various speeches. Rhetorical theorist Lloyd Bitzer [1] describes this as the rhetorical situation. Put simply, the rhetorical situation is the combination of factors that make speeches and other discourse meaningful and a useful way to change the way something is. Student government leaders, for example, speak or write to other students when their campus is facing tuition or fee increases, or when students have achieved something spectacular, like lobbying campus administrators for lower student fees and succeeding. In either case, it is the situation that makes their speeches appropriate and useful for their audience of students and university employees. More importantly, they speak when there is an opportunity to change a university policy or to alter the way students think or behave in relation to a particular event on campus.

But you need not run for president or student government in order to give a meaningful speech. On the contrary, opportunities abound for those interested in engaging speech as a tool for change. Perhaps the simplest way to find a topic is to ask yourself a few questions. See the textbox entitled “Questions for Selecting a Topic” for a few questions that will help you choose a topic.

There are other questions you might ask yourself, too, but these should lead you to at least a few topical choices. The most important work that these questions do is to locate topics within your pre-existing sphere of knowledge and interest. David Zarefsky [2] also identifies brainstorming as a way to develop speech topics, a strategy that can be helpful if the questions listed in the textbox did not yield an appropriate or interesting topic.

Starting with a topic you are already interested in will likely make writing and presenting your speech a more enjoyable and meaningful experience. It means that your entire speechwriting process will focus on something you find important and that you can present this information to people who stand to benefit from your speech.

Once you have answered these questions and narrowed your responses, you are still not done selecting your topic. For instance, you might have decided that you really care about conserving habitat for bog turtles. This is a very broad topic and could easily lead to a dozen different speeches. To resolve this problem, speakers must also consider the audience to whom they will speak, the scope of their presentation, and the outcome they wish to achieve. If the bog turtle enthusiast knows that she will be talking to a local zoning board and that she hopes to stop them from allowing businesses to locate on important bog turtle habitat, her topic can easily morph into something more specific. Now, her speech topic is two-pronged: bog turtle habitat and zoning rules.

Formulating the Purpose Statements

bog turtle

“Bog turtle sunning” by U.S. Fish and Wildlife Service. Public domain.

By honing in on a very specific topic, you begin the work of formulating your purpose statement . In short, a purpose statement clearly states what it is you would like to achieve. Purpose statements are especially helpful for guiding you as you prepare your speech. When deciding which main points, facts, and examples to include, you should simply ask yourself whether they are relevant not only to the topic you have selected, but also whether they support the goal you outlined in your purpose statement. The general purpose statement of a speech may be to inform, to persuade, to inspire, to celebrate, to mourn, or to entertain. Thus, it is common to frame a specific purpose statement around one of these goals. According to O’Hair, Stewart, and Rubenstein, a specific purpose statement “expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve.” [3] For instance, the bog turtle habitat activist might write the following specific purpose statement: At the end of my speech, the Clarke County Zoning Commission will understand that locating businesses in bog turtle habitat is a poor choice with a range of negative consequences. In short, the general purpose statement lays out the broader goal of the speech while the specific purpose statement describes precisely what the speech is intended to do.

Success demands singleness of purpose. – Vince Lombardi

Writing the Thesis Statement

The specific purpose statement is a tool that you will use as you write your talk, but it is unlikely that it will appear verbatim in your speech. Instead, you will want to convert the specific purpose statement into a thesis statement that you will share with your audience. A thesis statement encapsulates the main points of a speech in just a sentence or two, and it is designed to give audiences a quick preview of what the entire speech will be about. The thesis statement for a speech, like the thesis of a research- based essay, should be easily identifiable and ought to very succinctly sum up the main points you will present. Moreover, the thesis statement should reflect the general purpose of your speech; if your purpose is to persuade or educate, for instance, the thesis should alert audience members to this goal. The bog turtle enthusiast might prepare the following thesis statement based on her specific purpose statement: Bog turtle habitats are sensitive to a variety of activities, but land development is particularly harmful to unstable habitats. The Clarke County Zoning Commission should protect bog turtle habitats by choosing to prohibit business from locating in these habitats. In this example, the thesis statement outlines the main points and implies that the speaker will be arguing for certain zoning practices.

  • Bitzer, L. (1968). The rhetorical situation. Philosophy & Rhetoric , 1 (1), 1 – 14. ↵
  • Zarefsky, D. (2010). Public speaking: Strategies for success (6th edition). Boston: Allyn & Bacon. ↵
  • O’Hair, D., Stewart, R., Rubenstein, H. (2004). A speaker’s guidebook: Text and reference (2nd edition). Boston: Bedford/St. Martin’s. ↵
  • Chapter 8 The Topic, Purpose, and Thesis. Authored by : Joshua Trey Barnett. Provided by : University of Indiana, Bloomington, IN. Located at : http://publicspeakingproject.org/psvirtualtext.html . Project : The Public Speaking Project. License : CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
  • The Reader. Authored by : Shakespearesmonkey. Located at : https://www.flickr.com/photos/shakespearesmonkey/4939289974/ . License : CC BY-NC: Attribution-NonCommercial
  • Image of a bog turtle . Authored by : R. G. Tucker, Jr.. Provided by : United States Fish and Wildlife Service. Located at : http://commons.wikimedia.org/wiki/File:Bog_turtle_sunning.jpg . License : Public Domain: No Known Copyright

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9.3 Putting It Together: Steps to Complete Your Introduction

Learning objectives.

  • Clearly identify why an audience should listen to a speaker.
  • Discuss how you can build your credibility during a speech.
  • Understand how to write a clear thesis statement.
  • Design an effective preview of your speech’s content for your audience.

Puzzle pieces

Erin Brown-John – puzzle – CC BY-NC 2.0.

Once you have captured your audience’s attention, it’s important to make the rest of your introduction interesting, and use it to lay out the rest of the speech. In this section, we are going to explore the five remaining parts of an effective introduction: linking to your topic, reasons to listen, stating credibility, thesis statement, and preview.

Link to Topic

After the attention-getter, the second major part of an introduction is called the link to topic. The link to topic is the shortest part of an introduction and occurs when a speaker demonstrates how an attention-getting device relates to the topic of a speech. Often the attention-getter and the link to topic are very clear. For example, if you look at the attention-getting device example under historical reference above, you’ll see that the first sentence brings up the history of the Vietnam War and then shows us how that war can help us understand the Iraq War. In this case, the attention-getter clearly flows directly to the topic. However, some attention-getters need further explanation to get to the topic of the speech. For example, both of the anecdote examples (the girl falling into the manhole while texting and the boy and the filberts) need further explanation to connect clearly to the speech topic (i.e., problems of multitasking in today’s society).

Let’s look at the first anecdote example to demonstrate how we could go from the attention-getter to the topic.

In July 2009, a high school girl named Alexa Longueira was walking along a main boulevard near her home on Staten Island, New York, typing in a message on her cell phone. Not paying attention to the world around her, she took a step and fell right into an open manhole. This anecdote illustrates the problem that many people are facing in today’s world. We are so wired into our technology that we forget to see what’s going on around us—like a big hole in front of us.

In this example, the third sentence here explains that the attention-getter was an anecdote that illustrates a real issue. The fourth sentence then introduces the actual topic of the speech.

Let’s now examine how we can make the transition from the parable or fable attention-getter to the topic:

The ancient Greek writer Aesop told a fable about a boy who put his hand into a pitcher of filberts. The boy grabbed as many of the delicious nuts as he possibly could. But when he tried to pull them out, his hand wouldn’t fit through the neck of the pitcher because he was grasping so many filberts. Instead of dropping some of them so that his hand would fit, he burst into tears and cried about his predicament. The moral of the story? “Don’t try to do too much at once.” In today’s world, many of us are us are just like the boy putting his hand into the pitcher. We are constantly trying to grab so much or do so much that it prevents us from accomplishing our goals. I would like to show you three simple techniques to manage your time so that you don’t try to pull too many filberts from your pitcher.

In this example, we added three new sentences to the attention-getter to connect it to the speech topic.

Reasons to Listen

Once you have linked an attention-getter to the topic of your speech, you need to explain to your audience why your topic is important. We call this the “why should I care?” part of your speech because it tells your audience why the topic is directly important to them. Sometimes you can include the significance of your topic in the same sentence as your link to the topic, but other times you may need to spell out in one or two sentences why your specific topic is important.

People in today’s world are very busy, and they do not like their time wasted. Nothing is worse than having to sit through a speech that has nothing to do with you. Imagine sitting through a speech about a new software package you don’t own and you will never hear of again. How would you react to the speaker? Most of us would be pretty annoyed at having had our time wasted in this way. Obviously, this particular speaker didn’t do a great job of analyzing her or his audience if the audience isn’t going to use the software package—but even when speaking on a topic that is highly relevant to the audience, speakers often totally forget to explain how and why it is important.

Appearing Credible

The next part of a speech is not so much a specific “part” as an important characteristic that needs to be pervasive throughout your introduction and your entire speech. As a speaker, you want to be seen as credible (competent, trustworthy, and caring/having goodwill). As mentioned earlier in this chapter, credibility is ultimately a perception that is made by your audience. While your audience determines whether they perceive you as competent, trustworthy, and caring/having goodwill, there are some strategies you can employ to make yourself appear more credible.

First, to make yourself appear competent, you can either clearly explain to your audience why you are competent about a given subject or demonstrate your competence by showing that you have thoroughly researched a topic by including relevant references within your introduction. The first method of demonstrating competence—saying it directly—is only effective if you are actually a competent person on a given subject. If you are an undergraduate student and you are delivering a speech about the importance of string theory in physics, unless you are a prodigy of some kind, you are probably not a recognized expert on the subject. Conversely, if your number one hobby in life is collecting memorabilia about the Three Stooges, then you may be an expert about the Three Stooges. However, you would need to explain to your audience your passion for collecting Three Stooges memorabilia and how this has made you an expert on the topic.

If, on the other hand, you are not actually a recognized expert on a topic, you need to demonstrate that you have done your homework to become more knowledgeable than your audience about your topic. The easiest way to demonstrate your competence is through the use of appropriate references from leading thinkers and researchers on your topic. When you demonstrate to your audience that you have done your homework, they are more likely to view you as competent.

The second characteristic of credibility, trustworthiness, is a little more complicated than competence, for it ultimately relies on audience perceptions. One way to increase the likelihood that a speaker will be perceived as trustworthy is to use reputable sources. If you’re quoting Dr. John Smith, you need to explain who Dr. John Smith is so your audience will see the quotation as being more trustworthy. As speakers we can easily manipulate our sources into appearing more credible than they actually are, which would be unethical. When you are honest about your sources with your audience, they will trust you and your information more so than when you are ambiguous. The worst thing you can do is to out-and-out lie about information during your speech. Not only is lying highly unethical, but if you are caught lying, your audience will deem you untrustworthy and perceive everything you are saying as untrustworthy. Many speakers have attempted to lie to an audience because it will serve their own purposes or even because they believe their message is in their audience’s best interest, but lying is one of the fastest ways to turn off an audience and get them to distrust both the speaker and the message.

The third characteristic of credibility to establish during the introduction is the sense of caring/goodwill. While some unethical speakers can attempt to manipulate an audience’s perception that the speaker cares, ethical speakers truly do care about their audiences and have their audience’s best interests in mind while speaking. Often speakers must speak in front of audiences that may be hostile toward the speaker’s message. In these cases, it is very important for the speaker to explain that he or she really does believe her or his message is in the audience’s best interest. One way to show that you have your audience’s best interests in mind is to acknowledge disagreement from the start:

Today I’m going to talk about why I believe we should enforce stricter immigration laws in the United States. I realize that many of you will disagree with me on this topic. I used to believe that open immigration was a necessity for the United States to survive and thrive, but after researching this topic, I’ve changed my mind. While I may not change all of your minds today, I do ask that you listen with an open mind, set your personal feelings on this topic aside, and judge my arguments on their merits.

While clearly not all audience members will be open or receptive to opening their minds and listening to your arguments, by establishing that there is known disagreement, you are telling the audience that you understand their possible views and are not trying to attack their intellect or their opinions.

Thesis Statement

A thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. A strong, clear thesis statement is very valuable within an introduction because it lays out the basic goal of the entire speech. We strongly believe that it is worthwhile to invest some time in framing and writing a good thesis statement. You may even want to write your thesis statement before you even begin conducting research for your speech. While you may end up rewriting your thesis statement later, having a clear idea of your purpose, intent, or main idea before you start searching for research will help you focus on the most appropriate material. To help us understand thesis statements, we will first explore their basic functions and then discuss how to write a thesis statement.

Basic Functions of a Thesis Statement

A thesis statement helps your audience by letting them know “in a nutshell” what you are going to talk about. With a good thesis statement you will fulfill four basic functions: you express your specific purpose, provide a way to organize your main points, make your research more effective, and enhance your delivery.

Express Your Specific Purpose

To orient your audience, you need to be as clear as possible about your meaning. A strong thesis will prepare your audience effectively for the points that will follow. Here are two examples:

  • “Today, I want to discuss academic cheating.” (weak example)
  • “Today, I will clarify exactly what plagiarism is and give examples of its different types so that you can see how it leads to a loss of creative learning interaction.” (strong example)

The weak statement will probably give the impression that you have no clear position about your topic because you haven’t said what that position is. Additionally, the term “academic cheating” can refer to many behaviors—acquiring test questions ahead of time, copying answers, changing grades, or allowing others to do your coursework—so the specific topic of the speech is still not clear to the audience.

The strong statement not only specifies plagiarism but also states your specific concern (loss of creative learning interaction).

Provide a Way to Organize Your Main Points

A thesis statement should appear, almost verbatim, toward the end of the introduction to a speech. A thesis statement helps the audience get ready to listen to the arrangement of points that follow. Many speakers say that if they can create a strong thesis sentence, the rest of the speech tends to develop with relative ease. On the other hand, when the thesis statement is not very clear, creating a speech is an uphill battle.

When your thesis statement is sufficiently clear and decisive, you will know where you stand about your topic and where you intend to go with your speech. Having a clear thesis statement is especially important if you know a great deal about your topic or you have strong feelings about it. If this is the case for you, you need to know exactly what you are planning on talking about in order to fit within specified time limitations. Knowing where you are and where you are going is the entire point in establishing a thesis statement; it makes your speech much easier to prepare and to present.

Let’s say you have a fairly strong thesis statement, and that you’ve already brainstormed a list of information that you know about the topic. Chances are your list is too long and has no focus. Using your thesis statement, you can select only the information that (1) is directly related to the thesis and (2) can be arranged in a sequence that will make sense to the audience and will support the thesis. In essence, a strong thesis statement helps you keep useful information and weed out less useful information.

Make Your Research More Effective

If you begin your research with only a general topic in mind, you run the risk of spending hours reading mountains of excellent literature about your topic. However, mountains of literature do not always make coherent speeches. You may have little or no idea of how to tie your research all together, or even whether you should tie it together. If, on the other hand, you conduct your research with a clear thesis statement in mind, you will be better able to zero in only on material that directly relates to your chosen thesis statement. Let’s look at an example that illustrates this point:

Many traffic accidents involve drivers older than fifty-five.

While this statement may be true, you could find industrial, medical, insurance literature that can drone on ad infinitum about the details of all such accidents in just one year. Instead, focusing your thesis statement will help you narrow the scope of information you will be searching for while gathering information. Here’s an example of a more focused thesis statement:

Three factors contribute to most accidents involving drivers over fifty-five years of age: failing eyesight, slower reflexes, and rapidly changing traffic conditions.

This framing is somewhat better. This thesis statement at least provides three possible main points and some keywords for your electronic catalog search. However, if you want your audience to understand the context of older people at the wheel, consider something like:

Mature drivers over fifty-five years of age must cope with more challenging driving conditions than existed only one generation ago: more traffic moving at higher speeds, the increased imperative for quick driving decisions, and rapidly changing ramp and cloverleaf systems. Because of these challenges, I want my audience to believe that drivers over the age of sixty-five should be required to pass a driving test every five years.

This framing of the thesis provides some interesting choices. First, several terms need to be defined, and these definitions might function surprisingly well in setting the tone of the speech. Your definitions of words like “generation,” “quick driving decisions,” and “cloverleaf systems” could jolt your audience out of assumptions they have taken for granted as truth.

Second, the framing of the thesis provides you with a way to describe the specific changes as they have occurred between, say, 1970 and 2010. How much, and in what ways, have the volume and speed of traffic changed? Why are quick decisions more critical now? What is a “cloverleaf,” and how does any driver deal cognitively with exiting in the direction seemingly opposite to the desired one? Questions like this, suggested by your own thesis statement, can lead to a strong, memorable speech.

Enhance Your Delivery

When your thesis is not clear to you, your listeners will be even more clueless than you are—but if you have a good clear thesis statement, your speech becomes clear to your listeners. When you stand in front of your audience presenting your introduction, you can vocally emphasize the essence of your speech, expressed as your thesis statement. Many speakers pause for a half second, lower their vocal pitch slightly, slow down a little, and deliberately present the thesis statement, the one sentence that encapsulates its purpose. When this is done effectively, the purpose, intent, or main idea of a speech is driven home for an audience.

How to Write a Thesis Statement

Now that we’ve looked at why a thesis statement is crucial in a speech, let’s switch gears and talk about how we go about writing a solid thesis statement. A thesis statement is related to the general and specific purposes of a speech as we discussed them in Chapter 6 “Finding a Purpose and Selecting a Topic” .

Choose Your Topic

The first step in writing a good thesis statement was originally discussed in Chapter 6 “Finding a Purpose and Selecting a Topic” when we discussed how to find topics. Once you have a general topic, you are ready to go to the second step of creating a thesis statement.

Narrow Your Topic

One of the hardest parts of writing a thesis statement is narrowing a speech from a broad topic to one that can be easily covered during a five- to ten-minute speech. While five to ten minutes may sound like a long time to new public speakers, the time flies by very quickly when you are speaking. You can easily run out of time if your topic is too broad. To ascertain if your topic is narrow enough for a specific time frame, ask yourself three questions.

First, is your thesis statement narrow or is it a broad overgeneralization of a topic? An overgeneralization occurs when we classify everyone in a specific group as having a specific characteristic. For example, a speaker’s thesis statement that “all members of the National Council of La Raza are militant” is an overgeneralization of all members of the organization. Furthermore, a speaker would have to correctly demonstrate that all members of the organization are militant for the thesis statement to be proven, which is a very difficult task since the National Council of La Raza consists of millions of Hispanic Americans. A more appropriate thesis related to this topic could be, “Since the creation of the National Council of La Raza [NCLR] in 1968, the NCLR has become increasingly militant in addressing the causes of Hispanics in the United States.”

The second question to ask yourself when narrowing a topic is whether your speech’s topic is one clear topic or multiple topics. A strong thesis statement consists of only a single topic. The following is an example of a thesis statement that contains too many topics: “Medical marijuana, prostitution, and gay marriage should all be legalized in the United States.” Not only are all three fairly broad, but you also have three completely unrelated topics thrown into a single thesis statement. Instead of a thesis statement that has multiple topics, limit yourself to only one topic. Here’s an example of a thesis statement examining only one topic: “Today we’re going to examine the legalization and regulation of the oldest profession in the state of Nevada.” In this case, we’re focusing our topic to how one state has handled the legalization and regulation of prostitution.

The last question a speaker should ask when making sure a topic is sufficiently narrow is whether the topic has direction. If your basic topic is too broad, you will never have a solid thesis statement or a coherent speech. For example, if you start off with the topic “Barack Obama is a role model for everyone,” what do you mean by this statement? Do you think President Obama is a role model because of his dedication to civic service? Do you think he’s a role model because he’s a good basketball player? Do you think he’s a good role model because he’s an excellent public speaker? When your topic is too broad, almost anything can become part of the topic. This ultimately leads to a lack of direction and coherence within the speech itself. To make a cleaner topic, a speaker needs to narrow her or his topic to one specific area. For example, you may want to examine why President Obama is a good speaker.

Put Your Topic into a Sentence

Once you’ve narrowed your topic to something that is reasonably manageable given the constraints placed on your speech, you can then formalize that topic as a complete sentence. For example, you could turn the topic of President Obama’s public speaking skills into the following sentence: “Because of his unique sense of lyricism and his well-developed presentational skills, President Barack Obama is a modern symbol of the power of public speaking.” Once you have a clear topic sentence, you can start tweaking the thesis statement to help set up the purpose of your speech.

Add Your Argument, Viewpoint, or Opinion

This function only applies if you are giving a speech to persuade. If your topic is informative, your job is to make sure that the thesis statement is nonargumentative and focuses on facts. For example, in the preceding thesis statement we have a couple of opinion-oriented terms that should be avoided for informative speeches: “unique sense,” “well-developed,” and “power.” All three of these terms are laced with an individual’s opinion, which is fine for a persuasive speech but not for an informative speech. For informative speeches, the goal of a thesis statement is to explain what the speech will be informing the audience about, not attempting to add the speaker’s opinion about the speech’s topic. For an informative speech, you could rewrite the thesis statement to read, “This speech is going to analyze Barack Obama’s use of lyricism in his speech, ‘A World That Stands as One,’ delivered July 2008 in Berlin.”

On the other hand, if your topic is persuasive, you want to make sure that your argument, viewpoint, or opinion is clearly indicated within the thesis statement. If you are going to argue that Barack Obama is a great speaker, then you should set up this argument within your thesis statement.

Use the Thesis Checklist

Once you have written a first draft of your thesis statement, you’re probably going to end up revising your thesis statement a number of times prior to delivering your actual speech. A thesis statement is something that is constantly tweaked until the speech is given. As your speech develops, often your thesis will need to be rewritten to whatever direction the speech itself has taken. We often start with a speech going in one direction, and find out through our research that we should have gone in a different direction. When you think you finally have a thesis statement that is good to go for your speech, take a second and make sure it adheres to the criteria shown in Table 9.1 “Thesis Checklist”

Table 9.1 Thesis Checklist

Preview of Speech

The final part of an introduction contains a preview of the major points to be covered within your speech. I’m sure we’ve all seen signs that have three cities listed on them with the mileage to reach each city. This mileage sign is an indication of what is to come. A preview works the same way. A preview foreshadows what the main body points will be in the speech. For example, to preview a speech on bullying in the workplace, one could say, “To understand the nature of bullying in the modern workplace, I will first define what workplace bullying is and the types of bullying, I will then discuss the common characteristics of both workplace bullies and their targets, and lastly, I will explore some possible solutions to workplace bullying.” In this case, each of the phrases mentioned in the preview would be a single distinct point made in the speech itself. In other words, the first major body point in this speech would examine what workplace bullying is and the types of bullying; the second major body point in this speech would discuss the common characteristics of both workplace bullies and their targets; and lastly, the third body point in this speech would explore some possible solutions to workplace bullying.

Key Takeaways

  • Linking the attention-getter to the speech topic is essential so that you maintain audience attention and so that the relevance of the attention-getter is clear to your audience.
  • Establishing how your speech topic is relevant and important shows the audience why they should listen to your speech.
  • To be an effective speaker, you should convey all three components of credibility, competence, trustworthiness, and caring/goodwill, by the content and delivery of your introduction.
  • A clear thesis statement is essential to provide structure for a speaker and clarity for an audience.
  • An effective preview identifies the specific main points that will be present in the speech body.
  • Make a list of the attention-getting devices you might use to give a speech on the importance of recycling. Which do you think would be most effective? Why?
  • Create a thesis statement for a speech related to the topic of collegiate athletics. Make sure that your thesis statement is narrow enough to be adequately covered in a five- to six-minute speech.
  • Discuss with a partner three possible body points you could utilize for the speech on the topic of volunteerism.
  • Fill out the introduction worksheet to help work through your introduction for your next speech. Please make sure that you answer all the questions clearly and concisely.

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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7.2 The Topic, General Purpose, Specific Purpose, and Thesis

Before any work can be done on crafting the body of your speech or presentation, you must first do some prep work—selecting a topic, formulating a general purpose, a specific purpose statement, and crafting a central idea, or thesis statement. In doing so, you lay the foundation for your speech by making important decisions about what you will speak about and for what purpose you will speak. These decisions will influence and guide the entire speechwriting process, so it is wise to think carefully and critically during these beginning stages.

Selecting a Topic

Generally, speakers focus on one or more interrelated topics—relatively broad concepts, ideas, or problems that are relevant for particular audiences. The most common way that speakers discover topics is by simply observing what is happening around them—at their school, in their local government, or around the world. Student government leaders, for example, speak or write to other students when their campus is facing tuition or fee increases, or when students have achieved something spectacular, like lobbying campus administrators for lower student fees and succeeding. In either case, it is the situation that makes their speeches appropriate and useful for their audience of students and university employees. More importantly, they speak when there is an opportunity to change a university policy or to alter the way students think or behave in relation to a particular event on campus.

But you need not run for president or student government in order to give a meaningful speech. On the contrary, opportunities abound for those interested in engaging speech as a tool for change. Perhaps the simplest way to find a topic is to ask yourself a few questions, including:

• What important events are occurring locally, nationally and internationally? • What do I care about most? • Is there someone or something I can advocate for? • What makes me angry/happy? • What beliefs/attitudes do I want to share? • Is there some information the audience needs to know?

Students speak about what is interesting to them and their audiences. What topics do you think are relevant today? There are other questions you might ask yourself, too, but these should lead you to at least a few topical choices. The most important work that these questions do is to locate topics within your pre-existing sphere of knowledge and interest. David Zarefsky (2010) also identifies brainstorming as a way to develop speech topics, a strategy that can be helpful if the questions listed above did not yield an appropriate or interesting topic. Starting with a topic you are already interested in will likely make writing and presenting your speech a more enjoyable and meaningful experience. It means that your entire speechwriting process will focus on something you find important and that you can present this information to people who stand to benefit from your speech.

Once you have answered these questions and narrowed your responses, you are still not done selecting your topic. For instance, you might have decided that you really care about breeds of dogs. This is a very broad topic and could easily lead to a dozen different speeches. To resolve this problem, speakers must also consider the audience to whom they will speak, the scope of their presentation, and the outcome they wish to achieve.

Formulating the Purpose Statements

By honing in on a very specific topic, you begin the work of formulating your purpose statement . In short, a purpose statement clearly states what it is you would like to achieve. Purpose statements are especially helpful for guiding you as you prepare your speech. When deciding which main points, facts, and examples to include, you should simply ask yourself whether they are relevant not only to the topic you have selected, but also whether they support the goal you outlined in your purpose statement. The general purpose statement of a speech may be to inform, to persuade, to celebrate, or to entertain. Thus, it is common to frame a specific purpose statement around one of these goals. According to O’Hair, Stewart, and Rubenstein, a specific purpose statement “expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve” (2004). For instance, the home design enthusiast might write the following specific purpose statement: At the end of my speech, the audience will learn the pro’s and con’s of flipping houses. In short, the general purpose statement lays out the broader goal of the speech while the specific purpose statement describes precisely what the speech is intended to do. Some of your professors may ask that you include the general purpose and add the specific purpose.

Writing the Thesis Statement

The specific purpose statement is a tool that you will use as you write your talk, but it is unlikely that it will appear verbatim in your speech. Instead, you will want to convert the specific purpose statement into a central idea, or thesis statement that you will share with your audience.

Depending on your instructor’s approach, a thesis statement may be written two different ways. A thesis statement may encapsulate the main points of a speech in just a sentence or two, and be designed to give audiences a quick preview of what the entire speech will be about. The thesis statement for a speech, like the thesis of a research-based essay, should be easily identifiable and ought to very succinctly sum up the main points you will present. Some instructors prefer that your thesis, or central idea, be a single, declarative statement providing the audience with an overall statement that provides the essence of the speech, followed by a separate preview statement.

If you are a Harry Potter enthusiast, you may write a thesis statement (central idea) the following way using the above approach: J.K. Rowling is a renowned author of the Harry Potter series with a Cinderella like story having gone from relatively humble beginnings, through personal struggles, and finally success and fame.

Writing the Preview Statement

However, some instructors prefer that you separate your thesis from your preview statement . A preview statement (or series of statements) is a guide to your speech. This is the part of the speech that literally tells the audience exactly what main points you will cover. If you were to open your Waze app, it would tell you exactly how to get there. Best of all, you would know what to look for! So, if we take our J.K Rowling example, let’s rewrite that using this approach separating out the thesis and preview:

J.K. Rowling is a renowned author of the Harry Potter series with a Cinderella like rags to riches story. First, I will tell you about J.K. Rowling’s humble beginnings. Then, I will describe her personal struggles as a single mom. Finally, I will explain how she overcame adversity and became one of the richest women in the United Kingdom.

There is no best way to approach this. This is up to your instructor.

Writing the Body of Your Speech

Once you have finished the important work of deciding what your speech will be about, as well as formulating the purpose statement and crafting the thesis, you should turn your attention to writing the body of your speech. All of your main points are contained in the body, and normally this section is prepared well before you ever write the introduction or conclusion. The body of your speech will consume the largest amount of time to present; and it is the opportunity for you to elaborate on facts, evidence, examples, and opinions that support your thesis statement and do the work you have outlined in the specific purpose statement. Combining these various elements into a cohesive and compelling speech, however, is not without its difficulties, the first of which is deciding which elements to include and how they ought to be organized to best suit your purpose.

clearly states what it is you would like to achieve

“expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve" (O'Hair, Stewart, & Rubenstein, 2004)

single, declarative sentence that captures the essence or main point of your entire presentation

the part of the speech that literally tells the audience exactly what main points you will cover

Introduction to Speech Communication Copyright © 2021 by Individual authors retain copyright of their work. is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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The Writing Center • University of North Carolina at Chapel Hill

What this handout is about

This handout will help you create an effective speech by establishing the purpose of your speech and making it easily understandable. It will also help you to analyze your audience and keep the audience interested.

What’s different about a speech?

Writing for public speaking isn’t so different from other types of writing. You want to engage your audience’s attention, convey your ideas in a logical manner and use reliable evidence to support your point. But the conditions for public speaking favor some writing qualities over others. When you write a speech, your audience is made up of listeners. They have only one chance to comprehend the information as you read it, so your speech must be well-organized and easily understood. In addition, the content of the speech and your delivery must fit the audience.

What’s your purpose?

People have gathered to hear you speak on a specific issue, and they expect to get something out of it immediately. And you, the speaker, hope to have an immediate effect on your audience. The purpose of your speech is to get the response you want. Most speeches invite audiences to react in one of three ways: feeling, thinking, or acting. For example, eulogies encourage emotional response from the audience; college lectures stimulate listeners to think about a topic from a different perspective; protest speeches in the Pit recommend actions the audience can take.

As you establish your purpose, ask yourself these questions:

  • What do you want the audience to learn or do?
  • If you are making an argument, why do you want them to agree with you?
  • If they already agree with you, why are you giving the speech?
  • How can your audience benefit from what you have to say?

Audience analysis

If your purpose is to get a certain response from your audience, you must consider who they are (or who you’re pretending they are). If you can identify ways to connect with your listeners, you can make your speech interesting and useful.

As you think of ways to appeal to your audience, ask yourself:

  • What do they have in common? Age? Interests? Ethnicity? Gender?
  • Do they know as much about your topic as you, or will you be introducing them to new ideas?
  • Why are these people listening to you? What are they looking for?
  • What level of detail will be effective for them?
  • What tone will be most effective in conveying your message?
  • What might offend or alienate them?

For more help, see our handout on audience .

Creating an effective introduction

Get their attention, otherwise known as “the hook”.

Think about how you can relate to these listeners and get them to relate to you or your topic. Appealing to your audience on a personal level captures their attention and concern, increasing the chances of a successful speech. Speakers often begin with anecdotes to hook their audience’s attention. Other methods include presenting shocking statistics, asking direct questions of the audience, or enlisting audience participation.

Establish context and/or motive

Explain why your topic is important. Consider your purpose and how you came to speak to this audience. You may also want to connect the material to related or larger issues as well, especially those that may be important to your audience.

Get to the point

Tell your listeners your thesis right away and explain how you will support it. Don’t spend as much time developing your introductory paragraph and leading up to the thesis statement as you would in a research paper for a course. Moving from the intro into the body of the speech quickly will help keep your audience interested. You may be tempted to create suspense by keeping the audience guessing about your thesis until the end, then springing the implications of your discussion on them. But if you do so, they will most likely become bored or confused.

For more help, see our handout on introductions .

Making your speech easy to understand

Repeat crucial points and buzzwords.

Especially in longer speeches, it’s a good idea to keep reminding your audience of the main points you’ve made. For example, you could link an earlier main point or key term as you transition into or wrap up a new point. You could also address the relationship between earlier points and new points through discussion within a body paragraph. Using buzzwords or key terms throughout your paper is also a good idea. If your thesis says you’re going to expose unethical behavior of medical insurance companies, make sure the use of “ethics” recurs instead of switching to “immoral” or simply “wrong.” Repetition of key terms makes it easier for your audience to take in and connect information.

Incorporate previews and summaries into the speech

For example:

“I’m here today to talk to you about three issues that threaten our educational system: First, … Second, … Third,”

“I’ve talked to you today about such and such.”

These kinds of verbal cues permit the people in the audience to put together the pieces of your speech without thinking too hard, so they can spend more time paying attention to its content.

Use especially strong transitions

This will help your listeners see how new information relates to what they’ve heard so far. If you set up a counterargument in one paragraph so you can demolish it in the next, begin the demolition by saying something like,

“But this argument makes no sense when you consider that . . . .”

If you’re providing additional information to support your main point, you could say,

“Another fact that supports my main point is . . . .”

Helping your audience listen

Rely on shorter, simpler sentence structures.

Don’t get too complicated when you’re asking an audience to remember everything you say. Avoid using too many subordinate clauses, and place subjects and verbs close together.

Too complicated:

The product, which was invented in 1908 by Orville Z. McGillicuddy in Des Moines, Iowa, and which was on store shelves approximately one year later, still sells well.

Easier to understand:

Orville Z. McGillicuddy invented the product in 1908 and introduced it into stores shortly afterward. Almost a century later, the product still sells well.

Limit pronoun use

Listeners may have a hard time remembering or figuring out what “it,” “they,” or “this” refers to. Be specific by using a key noun instead of unclear pronouns.

Pronoun problem:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This cannot continue.

Why the last sentence is unclear: “This” what? The government’s failure? Reality TV? Human nature?

More specific:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This failure cannot continue.

Keeping audience interest

Incorporate the rhetorical strategies of ethos, pathos, and logos.

When arguing a point, using ethos, pathos, and logos can help convince your audience to believe you and make your argument stronger. Ethos refers to an appeal to your audience by establishing your authenticity and trustworthiness as a speaker. If you employ pathos, you appeal to your audience’s emotions. Using logos includes the support of hard facts, statistics, and logical argumentation. The most effective speeches usually present a combination these rhetorical strategies.

Use statistics and quotations sparingly

Include only the most striking factual material to support your perspective, things that would likely stick in the listeners’ minds long after you’ve finished speaking. Otherwise, you run the risk of overwhelming your listeners with too much information.

Watch your tone

Be careful not to talk over the heads of your audience. On the other hand, don’t be condescending either. And as for grabbing their attention, yelling, cursing, using inappropriate humor, or brandishing a potentially offensive prop (say, autopsy photos) will only make the audience tune you out.

Creating an effective conclusion

Restate your main points, but don’t repeat them.

“I asked earlier why we should care about the rain forest. Now I hope it’s clear that . . .” “Remember how Mrs. Smith couldn’t afford her prescriptions? Under our plan, . . .”

Call to action

Speeches often close with an appeal to the audience to take action based on their new knowledge or understanding. If you do this, be sure the action you recommend is specific and realistic. For example, although your audience may not be able to affect foreign policy directly, they can vote or work for candidates whose foreign policy views they support. Relating the purpose of your speech to their lives not only creates a connection with your audience, but also reiterates the importance of your topic to them in particular or “the bigger picture.”

Practicing for effective presentation

Once you’ve completed a draft, read your speech to a friend or in front of a mirror. When you’ve finished reading, ask the following questions:

  • Which pieces of information are clearest?
  • Where did I connect with the audience?
  • Where might listeners lose the thread of my argument or description?
  • Where might listeners become bored?
  • Where did I have trouble speaking clearly and/or emphatically?
  • Did I stay within my time limit?

Other resources

  • Toastmasters International is a nonprofit group that provides communication and leadership training.
  • Allyn & Bacon Publishing’s Essence of Public Speaking Series is an extensive treatment of speech writing and delivery, including books on using humor, motivating your audience, word choice and presentation.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Boone, Louis E., David L. Kurtz, and Judy R. Block. 1997. Contemporary Business Communication . Upper Saddle River, NJ: Prentice Hall.

Ehrlich, Henry. 1994. Writing Effective Speeches . New York: Marlowe.

Lamb, Sandra E. 1998. How to Write It: A Complete Guide to Everything You’ll Ever Write . Berkeley: Ten Speed Press.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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8.2  The Topic, General Purpose, Specific Purpose, and Thesis

Before any work can be done on crafting the body of your speech or presentation, you must first do some prep work—selecting a topic, formulating a general purpose, a specific purpose statement, and crafting a central idea, or thesis statement. In doing so, you lay the foundation for your speech by making important decisions about what you will speak about and for what purpose you will speak. These decisions will influence and guide the entire speechwriting process, so it is wise to think carefully and critically during these beginning stages.

Understanding the General Purpose

Before any work on a speech can be done, the speaker needs to understand the general purpose of the speech.  The general purpose is what the speaker hopes to accomplish and will help guide in the selection of a topic. The instructor generally provides the general purpose for a speech, which falls into one of three categories. A general purpose to inform would mean that the speaker is teaching the audience about a topic, increasing their understanding and awareness, or providing new information about a topic the audience might already know.  Informative speeches are designed to present the facts, but not give the speaker’s opinion or any call to action. A general purpose to persuade would mean that the speaker is choosing the side of a topic and advocating for their side or belief.  The speaker is asking the audience to believe in their stance, or to take an action in support of their topic. A general purpose to entertain often entails short speeches of ceremony, where the speaker is connecting the audience to the celebration. You can see how these general purposes are very different.  An informative speech is just facts, the speaker would not be able to provide an opinion or direction on what to do with the information, whereas a persuasive speech includes the speaker’s opinions and direction on what to do with the information. Before a speaker chooses a topic, they must first understand the general purpose.

Selecting a Topic

Generally, speakers focus on one or more interrelated topics—relatively broad concepts, ideas, or problems that are relevant for particular audiences. The most common way that speakers discover topics is by simply observing what is happening around them—at their school, in their local government, or around the world. Opportunities abound for those interested in engaging speech as a tool for change. Perhaps the simplest way to find a topic is to ask yourself a few questions, including:

  • What important events are occurring locally, nationally, and internationally?
  • What do I care about most?
  • Is there someone or something I can advocate for?
  • What makes me angry/happy?
  • What beliefs/attitudes do I want to share?
  • Is there some information the audience needs to know?

Students speak about what is interesting to them and their audiences. What topics do you think are relevant today? There are other questions you might ask yourself, too, but these should lead you to at least a few topical choices. The most important work that these questions do is to locate topics within your pre-existing sphere of knowledge and interest. Topics should be ideas that interest the speaker or are part of their daily lives.  In order for a topic to be effective, the speaker needs to have some credibility or connection to the topic; it would be unfair to ask the audience to donate to a cause that the speaker has never donated to.  There must be a connection to the topic for the speaker to be seen as credible. David Zarefsky (2010) also identifies brainstorming as a way to develop speech topics, a strategy that can be helpful if the questions listed above did not yield an appropriate or interesting topic. Brainstorming involves looking at your daily activities to determine what you could share with an audience.  Perhaps if you work out regularly or eat healthy, you could explain that to an audience, or demonstrate how to dribble a basketball.  If you regularly play video games, you may advocate for us to take up video games or explain the history of video games.  Anything that you find interesting or important might turn into a topic. Starting with a topic you are already interested in will make writing and presenting your speech a more enjoyable and meaningful experience. It means that your entire speechwriting process will focus on something you find important and that you can present this information to people who stand to benefit from your speech. At this point, it is also important to consider the audience before choosing a topic.  While we might really enjoy a lot of different things that could be topics, if the audience has no connection to that topic, then it wouldn’t be meaningful for the speaker or audience.  Since we always have a diverse audience, we want to make sure that everyone in the audience can gain some new information from the speech.  Sometimes, a topic might be too complicated to cover in the amount of time we have to present, or involve too much information then that topic might not work for the assignment, and finally if the audience can not gain anything from a topic then it won’t work.  Ultimately, when we choose a topic we want to pick something that we are familiar with and enjoy, we have credibility and that the audience could gain something from. Once you have answered these questions and narrowed your responses, you are still not done selecting your topic. For instance, you might have decided that you really care about breeds of dogs. This is a very broad topic and could easily lead to a dozen different speeches. To resolve this problem, speakers must also consider the audience to whom they will speak, the scope of their presentation, and the outcome they wish to achieve.

Formulating the Purpose Statements

By honing in on a very specific topic, you begin the work of formulating your purpose statement. In short, a purpose statement clearly states what it is you would like to achieve. Purpose statements are especially helpful for guiding you as you prepare your speech. When deciding which main points, facts, and examples to include, you should simply ask yourself whether they are relevant not only to the topic you have selected, but also whether they support the goal you outlined in your purpose statement. The general purpose statement of a speech may be to inform, to persuade, to celebrate, or to entertain. Thus, it is common to frame a specific purpose statement around one of these goals. According to O’Hair, Stewart, and Rubenstein, a specific purpose statement “expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve” (2004). The specific purpose is a single sentence that states what the audience will gain from this speech, or what will happen at the end of the speech. The specific purpose is a combination of the general purpose and the topic and helps the speaker to focus in on what can be achieved in a short speech.

To go back to the topic of a dog breed, the general purpose might be to inform, a specific purpose might be: To inform the audience about how corgis became household pets. If the general purpose is to persuade the specific purpose might be: to persuade the audience that dog breeds deemed “dangerous” should not be excluded from living in the cities. In short, the general purpose statement lays out the broader goal of the speech while the specific purpose statement describes precisely what the speech is intended to do.  The specific purpose should focus on the audience and be measurable, if I were to ask the audience before I began the speech how many people know how corgis became household pets, they could raise their hand, and if I ask at the end of my speech how many people know how corgis became household pets, I should see a lot more hands.  The specific purpose is the “so what” of the speech, it helps the speaker focus on the audience and take a bigger idea of a topic and narrow it down to what can be accomplished in a short amount of time.

Writing the Thesis Statement

The specific purpose statement is a tool that you will use as you write your speech, but it is unlikely that it will appear verbatim in your speech. Instead, you will want to convert the specific purpose statement into a central idea, or thesis statement that you will share with your audience.  Just like in a written paper, where the thesis comes in the first part of the paper, in a speech, the thesis comes within the first few sentences of the speech.  The thesis must be stated and tells the audience what to expect in this speech. A thesis statement may encapsulate the main idea of a speech in just a sentence or two and be designed to give audiences a quick preview of what the entire speech will be about. The thesis statement should be a single, declarative statement followed by a separate preview statement. If you are a Harry Potter enthusiast, you may write a thesis statement (central idea) the following way using the above approach: J.K. Rowling is a renowned author of the Harry Potter series with a Cinderella-like story of a rise to fame.

Writing the Preview Statement

A preview statement (or series of statements) is a guide to your speech. This is the part of the speech that literally tells the audience exactly what main points you will cover. If you were to get on any freeway, there would be a green sign on the side of the road that tells you what cities are coming up—this is what your preview statement does; it tells the audience what points will be covered in the speech. Best of all, you would know what to look for! So, if we take our J.K Rowling example, the thesis and preview would look like this: J.K. Rowling is a renowned author of the Harry Potter series with a Cinderella-like rags-to-riches story. First, I will tell you about J.K. Rowling’s humble beginnings. Then, I will describe her personal struggles as a single mom. Finally, I will explain how she overcame adversity and became one of the richest women in the United Kingdom.

Writing the Body of Your Speech

Once you have finished the important work of deciding what your speech will be about, as well as formulating the purpose statement and crafting the thesis, you should turn your attention to writing the body of your speech. The body of your speech consists of 3–4 main points that support your thesis and help the audience to achieve the specific purpose.  Creating main points helps to chunk the information you are sharing with your audience into an easy-to-understand organization. Choosing your main points will help you focus in on what information you want to share with the audience in order to prove your thesis. Since we can’t tell the audience everything about our topic, we need to choose our main points to make sure we can share the most important information with our audience. All of your main points are contained in the body, and normally this section is prepared well before you ever write the introduction or conclusion. The body of your speech will consume the largest amount of time to present, and it is the opportunity for you to elaborate on your supporting evidence, such as facts, statistics, examples, and opinions that support your thesis statement and do the work you have outlined in the specific purpose statement. Combining these various elements into a cohesive and compelling speech, however, is not without its difficulties, the first of which is deciding which elements to include and how they ought to be organized to best suit your purpose.

clearly states what it is you would like to achieve

“expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve” (O'Hair, Stewart, & Rubenstein, 2004)

single, declarative sentence that captures the essence or main point of your entire presentation

It’s About Them: Public Speaking in the 21st Century Copyright © 2022 by LOUIS: The Louisiana Library Network is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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The purpose and thesis statement, 1. the inverted pyramid.

Think of a speech as an inverted pyramid. The pyramid's widest point is the topic of the speech. Once you have determined your topic, you should consider what the general purpose of your speech is, followed by your specific purpose, which will be discussed in the next section. Once your purpose is established, you should begin to refine your thesis, identify evidence, and create supporting arguments. As you follow these steps, the pyramid gets narrower and narrower. It’s important to take the broad view first because getting too caught up in specific arguments or evidence might confuse your audience or cause them to miss the point. It can be easy to focus on that narrowest point, especially if you are very knowledgeable about your topic, but it is just as important to take a step back.

example of thesis statement for speech

2. Speech Purposes

First, we will discuss the purposes of your speech, both general and specific, and then we will get into the rest of the inverted pyramid. After you determine your topic, you should refine it into the general purpose and specific purpose by asking yourself what you hope to accomplish with your speech and what you hope your audience will take away with them.

2a. General Purpose

From a broad standpoint, the speaker should ask, “What do I hope to achieve with the speech? Is the aim to inform? Persuade? A little of both, perhaps? Or maybe entertain?”

  • To persuade
  • To instruct
  • To entertain
IN CONTEXT Imagine a basic speech topic, such as social media. Consider the audience: To whom will the speaker be speaking? What's their age and knowledge base? A crowd of college students might have a much wider knowledge base than, say, a group of elderly audience members—but not necessarily! There are plenty of grandmothers who could run circles around a twenty-year-old on Instagram or Facebook, and the user demographics of social media are changing as we speak. If the general purpose is to instruct, the speaker may demonstrate how to set up privacy settings on a social media platform. As they further hone the purpose and thesis of their speech, it might include instruction about why it is important to specify one's privacy settings—with the purpose of persuading the audience. Now imagine a speaker who wants to convince an audience—for example, an elderly crowd—to adopt a technology like Instagram. The speaker may have to do some instruction, but they will also want to talk about the social benefits of developing a digital network or the cognitive benefits of lifelong learning and technology use. Again, this speech takes a topic like social media and refines it down to a purpose, like persuasion. From there, the speaker can begin to craft a thesis such as, “Social media is a valuable tool for the elderly to remain connected to their loved ones while simultaneously boosting cognition and memory affected by aging.”

Whatever the purpose of the speech, before diving into the specifics of the thesis, the speaker must take a step back to examine the broad, general purpose of why they are speaking. The speaker will want to ensure that every piece of evidence and thought in the speech connects to that general purpose to present a reinforced theme to the audience.

terms to know General Giving or consisting of only the most important aspects of something, ignoring minor details; indefinite. Purpose A result that is desired; an intention.

2b. Specific Purpose

Let’s go back to that inverted pyramid. As the speaker refines their purpose, the speech narrows to its most specific point. The widest part represents the topic, followed by the speech's general purpose (instructing, informing, persuading, or entertaining). The next most refined level is the specific purpose, which fuses the topic and general purpose.

Going from general to specific is all about refinement. If the speech is too broad, the audience may be confused about what the speaker is saying or trying to achieve. At the same time, the speaker must temper just how specific to get in relation to the audience. How much does the audience already know about the subject? How might their demographics, such as age, gender, culture, and education levels, already inform that knowledge base?

Using the inverted pyramid model to outline exactly how to arrive at the speech's most specific, narrowest point, the speaker should avoid losing the audience by getting too specific at the wrong time.

But what if the speech has more than one purpose? Not all speeches conform strictly to the four general purposes for speaking. Some persuasive speeches may contain elements of informative or entertainment speeches. If this is the case, first identify the most important purpose of the speech. At the end of the day, what exactly is the speech trying to achieve? From there, subordinate the other, more specific purposes.

Just keep picturing the inverted pyramid, getting closer and closer to the most specific points to assist in the refinement process of honing a topic into a specific purpose and a solid thesis with substantive evidence to make a case.

term to know Specific Explicit or definite.

3. The Thesis

Your thesis statement should clearly articulate the purpose and main points of your speech. Think of the thesis as the rocket that will guide the spaceship—that is, your speech. It's there at the beginning, and in some ways, it guides the trajectory of your speech.

Defining a thesis is essentially constructing the structural outline of your speech. When you have defined a thesis, you have essentially articulated to yourself what your speech will say, what position you will take up, and what the speech's purpose is.

Use the work that you have done to narrow down the scope of the topic that your speech is about; determine the purpose your speech will serve, and define a thesis to construct the remainder of it.

term to know Thesis A concise summary of the argument or main points, usually one to three sentences long; also referred to as a speech’s key message or primary message.

3a. Crafting Your Thesis

  • What are you trying to accomplish with it?
  • What's the takeaway message you wish to leave with your audience?

3b. Thesis Placement

The thesis should be introduced near the beginning of your speech, usually at the conclusion of the introductory remarks. Its placement there is a way of introducing the audience to your specific topic. It should be a declarative statement stating what position you will argue.

It's also particularly helpful to give a quick outline of just how you plan to achieve those goals in another few sentences immediately following your thesis statement.

At the end of the speech, you should restate your thesis (perhaps in a more concise form) to reassert to your audience what you have argued throughout your speech.

summary In this lesson, you learned that you can think of a speech as an inverted pyramid , with the topic being the widest section. From there, refine down into the general purpose and specific purpose ; speeches typically serve one or more of four general purposes: to inform, persuade, instruct, or entertain. You learned that a thesis is a clear statement of your speech’s main points in the context of your topic and purpose. Crafting and placing your thesis takes time and close consideration. The thesis is followed by evidence and arguments, which drive the point of your speech home for your audience. By taking a step back to examine the topic and purpose of your speech first, you will ensure that everything presented to argue your case is aligned and organized.

Source: THIS TUTORIAL HAS BEEN ADAPTED FROM "BOUNDLESS COMMUNICATIONS" PROVIDED BY BOUNDLESS.COM. ACCESS FOR FREE AT oer commons. LICENSED UNDER CREATIVE COMMONS ATTRIBUTION-SHAREALIKE 4.0 INTERNATIONAL.

Giving or consisting of only the most important aspects of something, ignoring minor details; indefinite.

A result that is desired; an intention.

Explicit or definite.

A concise summary of the argument or main points, usually one to three sentences long; also referred to as a speech’s key message or primary message.

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25 Thesis Statement Examples

thesis statement examples and definition, explained below

A thesis statement is needed in an essay or dissertation . There are multiple types of thesis statements – but generally we can divide them into expository and argumentative. An expository statement is a statement of fact (common in expository essays and process essays) while an argumentative statement is a statement of opinion (common in argumentative essays and dissertations). Below are examples of each.

Strong Thesis Statement Examples

school uniforms and dress codes, explained below

1. School Uniforms

“Mandatory school uniforms should be implemented in educational institutions as they promote a sense of equality, reduce distractions, and foster a focused and professional learning environment.”

Best For: Argumentative Essay or Debate

Read More: School Uniforms Pros and Cons

nature vs nurture examples and definition

2. Nature vs Nurture

“This essay will explore how both genetic inheritance and environmental factors equally contribute to shaping human behavior and personality.”

Best For: Compare and Contrast Essay

Read More: Nature vs Nurture Debate

American Dream Examples Definition

3. American Dream

“The American Dream, a symbol of opportunity and success, is increasingly elusive in today’s socio-economic landscape, revealing deeper inequalities in society.”

Best For: Persuasive Essay

Read More: What is the American Dream?

social media pros and cons

4. Social Media

“Social media has revolutionized communication and societal interactions, but it also presents significant challenges related to privacy, mental health, and misinformation.”

Best For: Expository Essay

Read More: The Pros and Cons of Social Media

types of globalization, explained below

5. Globalization

“Globalization has created a world more interconnected than ever before, yet it also amplifies economic disparities and cultural homogenization.”

Read More: Globalization Pros and Cons

urbanization example and definition

6. Urbanization

“Urbanization drives economic growth and social development, but it also poses unique challenges in sustainability and quality of life.”

Read More: Learn about Urbanization

immigration pros and cons, explained below

7. Immigration

“Immigration enriches receiving countries culturally and economically, outweighing any perceived social or economic burdens.”

Read More: Immigration Pros and Cons

cultural identity examples and definition, explained below

8. Cultural Identity

“In a globalized world, maintaining distinct cultural identities is crucial for preserving cultural diversity and fostering global understanding, despite the challenges of assimilation and homogenization.”

Best For: Argumentative Essay

Read More: Learn about Cultural Identity

technology examples and definition explained below

9. Technology

“Medical technologies in care institutions in Toronto has increased subjcetive outcomes for patients with chronic pain.”

Best For: Research Paper

capitalism examples and definition

10. Capitalism vs Socialism

“The debate between capitalism and socialism centers on balancing economic freedom and inequality, each presenting distinct approaches to resource distribution and social welfare.”

cultural heritage examples and definition

11. Cultural Heritage

“The preservation of cultural heritage is essential, not only for cultural identity but also for educating future generations, outweighing the arguments for modernization and commercialization.”

pseudoscience examples and definition, explained below

12. Pseudoscience

“Pseudoscience, characterized by a lack of empirical support, continues to influence public perception and decision-making, often at the expense of scientific credibility.”

Read More: Examples of Pseudoscience

free will examples and definition, explained below

13. Free Will

“The concept of free will is largely an illusion, with human behavior and decisions predominantly determined by biological and environmental factors.”

Read More: Do we have Free Will?

gender roles examples and definition, explained below

14. Gender Roles

“Traditional gender roles are outdated and harmful, restricting individual freedoms and perpetuating gender inequalities in modern society.”

Read More: What are Traditional Gender Roles?

work-life balance examples and definition, explained below

15. Work-Life Ballance

“The trend to online and distance work in the 2020s led to improved subjective feelings of work-life balance but simultaneously increased self-reported loneliness.”

Read More: Work-Life Balance Examples

universal healthcare pros and cons

16. Universal Healthcare

“Universal healthcare is a fundamental human right and the most effective system for ensuring health equity and societal well-being, outweighing concerns about government involvement and costs.”

Read More: The Pros and Cons of Universal Healthcare

raising minimum wage pros and cons

17. Minimum Wage

“The implementation of a fair minimum wage is vital for reducing economic inequality, yet it is often contentious due to its potential impact on businesses and employment rates.”

Read More: The Pros and Cons of Raising the Minimum Wage

homework pros and cons

18. Homework

“The homework provided throughout this semester has enabled me to achieve greater self-reflection, identify gaps in my knowledge, and reinforce those gaps through spaced repetition.”

Best For: Reflective Essay

Read More: Reasons Homework Should be Banned

charter schools vs public schools, explained below

19. Charter Schools

“Charter schools offer alternatives to traditional public education, promising innovation and choice but also raising questions about accountability and educational equity.”

Read More: The Pros and Cons of Charter Schools

internet pros and cons

20. Effects of the Internet

“The Internet has drastically reshaped human communication, access to information, and societal dynamics, generally with a net positive effect on society.”

Read More: The Pros and Cons of the Internet

affirmative action example and definition, explained below

21. Affirmative Action

“Affirmative action is essential for rectifying historical injustices and achieving true meritocracy in education and employment, contrary to claims of reverse discrimination.”

Best For: Essay

Read More: Affirmative Action Pros and Cons

soft skills examples and definition, explained below

22. Soft Skills

“Soft skills, such as communication and empathy, are increasingly recognized as essential for success in the modern workforce, and therefore should be a strong focus at school and university level.”

Read More: Soft Skills Examples

moral panic definition examples

23. Moral Panic

“Moral panic, often fueled by media and cultural anxieties, can lead to exaggerated societal responses that sometimes overlook rational analysis and evidence.”

Read More: Moral Panic Examples

freedom of the press example and definition, explained below

24. Freedom of the Press

“Freedom of the press is critical for democracy and informed citizenship, yet it faces challenges from censorship, media bias, and the proliferation of misinformation.”

Read More: Freedom of the Press Examples

mass media examples definition

25. Mass Media

“Mass media shapes public opinion and cultural norms, but its concentration of ownership and commercial interests raise concerns about bias and the quality of information.”

Best For: Critical Analysis

Read More: Mass Media Examples

Checklist: How to use your Thesis Statement

✅ Position: If your statement is for an argumentative or persuasive essay, or a dissertation, ensure it takes a clear stance on the topic. ✅ Specificity: It addresses a specific aspect of the topic, providing focus for the essay. ✅ Conciseness: Typically, a thesis statement is one to two sentences long. It should be concise, clear, and easily identifiable. ✅ Direction: The thesis statement guides the direction of the essay, providing a roadmap for the argument, narrative, or explanation. ✅ Evidence-based: While the thesis statement itself doesn’t include evidence, it sets up an argument that can be supported with evidence in the body of the essay. ✅ Placement: Generally, the thesis statement is placed at the end of the introduction of an essay.

Try These AI Prompts – Thesis Statement Generator!

One way to brainstorm thesis statements is to get AI to brainstorm some for you! Try this AI prompt:

💡 AI PROMPT FOR EXPOSITORY THESIS STATEMENT I am writing an essay on [TOPIC] and these are the instructions my teacher gave me: [INSTUCTIONS]. I want you to create an expository thesis statement that doesn’t argue a position, but demonstrates depth of knowledge about the topic.

💡 AI PROMPT FOR ARGUMENTATIVE THESIS STATEMENT I am writing an essay on [TOPIC] and these are the instructions my teacher gave me: [INSTRUCTIONS]. I want you to create an argumentative thesis statement that clearly takes a position on this issue.

💡 AI PROMPT FOR COMPARE AND CONTRAST THESIS STATEMENT I am writing a compare and contrast essay that compares [Concept 1] and [Concept2]. Give me 5 potential single-sentence thesis statements that remain objective.

Chris

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

  • Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 5 Top Tips for Succeeding at University
  • Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 50 Durable Goods Examples
  • Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 100 Consumer Goods Examples
  • Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 30 Globalization Pros and Cons

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25 Thesis Statement Examples That Will Make Writing a Breeze

JBirdwellBranson

Understanding what makes a good thesis statement is one of the major keys to writing a great research paper or argumentative essay. The thesis statement is where you make a claim that will guide you through your entire paper. If you find yourself struggling to make sense of your paper or your topic, then it's likely due to a weak thesis statement.

Let's take a minute to first understand what makes a solid thesis statement, and what key components you need to write one of your own.

Perfecting Your Thesis Statement

A thesis statement always goes at the beginning of the paper. It will typically be in the first couple of paragraphs of the paper so that it can introduce the body paragraphs, which are the supporting evidence for your thesis statement.

Your thesis statement should clearly identify an argument. You need to have a statement that is not only easy to understand, but one that is debatable. What that means is that you can't just put any statement of fact and have it be your thesis. For example, everyone knows that puppies are cute . An ineffective thesis statement would be, "Puppies are adorable and everyone knows it." This isn't really something that's a debatable topic.

Something that would be more debatable would be, "A puppy's cuteness is derived from its floppy ears, small body, and playfulness." These are three things that can be debated on. Some people might think that the cutest thing about puppies is the fact that they follow you around or that they're really soft and fuzzy.

All cuteness aside, you want to make sure that your thesis statement is not only debatable, but that it also actually thoroughly answers the research question that was posed. You always want to make sure that your evidence is supporting a claim that you made (and not the other way around). This is why it's crucial to read and research about a topic first and come to a conclusion later. If you try to get your research to fit your thesis statement, then it may not work out as neatly as you think. As you learn more, you discover more (and the outcome may not be what you originally thought).

Additionally, your thesis statement shouldn't be too big or too grand. It'll be hard to cover everything in a thesis statement like, "The federal government should act now on climate change." The topic is just too large to actually say something new and meaningful. Instead, a more effective thesis statement might be, "Local governments can combat climate change by providing citizens with larger recycling bins and offering local classes about composting and conservation." This is easier to work with because it's a smaller idea, but you can also discuss the overall topic that you might be interested in, which is climate change.

So, now that we know what makes a good, solid thesis statement, you can start to write your own. If you find that you're getting stuck or you are the type of person who needs to look at examples before you start something, then check out our list of thesis statement examples below.

Thesis statement examples

A quick note that these thesis statements have not been fully researched. These are merely examples to show you what a thesis statement might look like and how you can implement your own ideas into one that you think of independently. As such, you should not use these thesis statements for your own research paper purposes. They are meant to be used as examples only.

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  • Educational Resources for Low-Income Students Schools should provide educational resources for low-income students during the summers so that they don't forget what they've learned throughout the school year.
  • School Uniforms School uniforms may be an upfront cost for families, but they eradicate the visual differences in income between students and provide a more egalitarian atmosphere at school.
  • Populism The rise in populism on the 2016 political stage was in reaction to increasing globalization, the decline of manufacturing jobs, and the Syrian refugee crisis.
  • Public Libraries Libraries are essential resources for communities and should be funded more heavily by local municipalities.
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  • Medical Marijuana for Veterans Studies have shown that the use of medicinal marijuana has been helpful to veterans who suffer from Post-Traumatic Stress Disorder (PTSD). Medicinal marijuana prescriptions should be legal in all states and provided to these veterans. Additional medical or therapy services should also be researched and implemented in order to help them re-integrate back into civilian life.
  • Work-Life Balance Corporations should provide more work from home opportunities and six-hour workdays so that office workers have a better work-life balance and are more likely to be productive when they are in the office.
  • Teaching Youths about Consensual Sex Although sex education that includes a discussion of consensual sex would likely lead to less sexual assault, parents need to teach their children the meaning of consent from a young age with age appropriate lessons.
  • Whether or Not to Attend University A degree from a university provides invaluable lessons on life and a future career, but not every high school student should be encouraged to attend a university directly after graduation. Some students may benefit from a trade school or a "gap year" where they can think more intensely about what it is they want to do for a career and how they can accomplish this.
  • Studying Abroad Studying abroad is one of the most culturally valuable experiences you can have in college. It is the only way to get completely immersed in another language and learn how other cultures and countries are different from your own.
  • Women's Body Image Magazines have done a lot in the last five years to include a more diverse group of models, but there is still a long way to go to promote a healthy woman's body image collectively as a culture.
  • Cigarette Tax Heavily taxing and increasing the price of cigarettes is essentially a tax on the poorest Americans, and it doesn't deter them from purchasing. Instead, the state and federal governments should target those economically disenfranchised with early education about the dangers of smoking.
  • Veganism A vegan diet, while a healthy and ethical way to consume food, indicates a position of privilege. It also limits you to other cultural food experiences if you travel around the world.
  • University Athletes Should be Compensated University athletes should be compensated for their service to the university, as it is difficult for these students to procure and hold a job with busy academic and athletic schedules. Many student athletes on scholarship also come from low-income neighborhoods and it is a struggle to make ends meet when they are participating in athletics.
  • Women in the Workforce Sheryl Sandberg makes a lot of interesting points in her best-selling book, Lean In , but she only addressed the very privileged working woman and failed to speak to those in lower-skilled, lower-wage jobs.
  • Assisted Suicide Assisted suicide should be legal and doctors should have the ability to make sure their patients have the end-of-life care that they want to receive.
  • Celebrity and Political Activism Although Taylor Swift's lyrics are indicative of a feminist perspective, she should be more politically active and vocal to use her position of power for the betterment of society.
  • The Civil War The insistence from many Southerners that the South seceded from the Union for states' rights versus the fact that they seceded for the purposes of continuing slavery is a harmful myth that still affects race relations today.
  • Blue Collar Workers Coal miners and other blue-collar workers whose jobs are slowly disappearing from the workforce should be re-trained in jobs in the technology sector or in renewable energy. A program to re-train these workers would not only improve local economies where jobs have been displaced, but would also lead to lower unemployment nationally.
  • Diversity in the Workforce Having a diverse group of people in an office setting leads to richer ideas, more cooperation, and more empathy between people with different skin colors or backgrounds.
  • Re-Imagining the Nuclear Family The nuclear family was traditionally defined as one mother, one father, and 2.5 children. This outdated depiction of family life doesn't quite fit with modern society. The definition of normal family life shouldn't be limited to two-parent households.
  • Digital Literacy Skills With more information readily available than ever before, it's crucial that students are prepared to examine the material they're reading and determine whether or not it's a good source or if it has misleading information. Teaching students digital literacy and helping them to understand the difference between opinion or propaganda from legitimate, real information is integral.
  • Beauty Pageants Beauty pageants are presented with the angle that they empower women. However, putting women in a swimsuit on a stage while simultaneously judging them on how well they answer an impossible question in a short period of time is cruel and purely for the amusement of men. Therefore, we should stop televising beauty pageants.
  • Supporting More Women to Run for a Political Position In order to get more women into political positions, more women must run for office. There must be a grassroots effort to educate women on how to run for office, who among them should run, and support for a future candidate for getting started on a political career.

Still stuck? Need some help with your thesis statement?

If you are still uncertain about how to write a thesis statement or what a good thesis statement is, be sure to consult with your teacher or professor to make sure you're on the right track. It's always a good idea to check in and make sure that your thesis statement is making a solid argument and that it can be supported by your research.

After you're done writing, it's important to have someone take a second look at your paper so that you can ensure there are no mistakes or errors. It's difficult to spot your own mistakes, which is why it's always recommended to have someone help you with the revision process, whether that's a teacher, the writing center at school, or a professional editor such as one from ServiceScape .

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Informative Speech Thesis Statement

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7+ Informative Speech Thesis Statement Examples

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3. Informative Speech Thesis Statement Format

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4. Basic Informative Speech Thesis Statement

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5. Informative Speech Thesis Statement Example

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6. Informative Speech Thesis Statement Outline

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7. Formal Informative Speech Thesis Statement

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Informative Speech Thesis Statement Generator

Text prompt

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Write an Informative Speech Thesis Statement on the importance of recycling.

Create an Informative Speech Thesis Statement about the effects of global warming.

IMAGES

  1. 45 Perfect Thesis Statement Templates (+ Examples) ᐅ TemplateLab

    example of thesis statement for speech

  2. Informative Speech Thesis Statement

    example of thesis statement for speech

  3. Purpose and thesis statements in speeches

    example of thesis statement for speech

  4. 45 Perfect Thesis Statement Templates (+ Examples) ᐅ TemplateLab

    example of thesis statement for speech

  5. 45 Perfect Thesis Statement Templates (+ Examples) ᐅ TemplateLab

    example of thesis statement for speech

  6. 45 Perfect Thesis Statement Templates (+ Examples) ᐅ TemplateLab

    example of thesis statement for speech

VIDEO

  1. How to Write a THESIS Statement

  2. Teaching class how to write thesis statement

  3. Thesis Statement and Outline Reading Text|GROUP 4

  4. What is a Thesis Statement?

  5. What is Thesis Statement? Writing Thesis Statement with Practice in Urdu/Hindi #researchmethodology

  6. Thesis Statement Part 2

COMMENTS

  1. Speech Thesis Statement

    100 Speech Thesis Statement Examples. "Today, I will convince you that renewable energy sources are the key to a sustainable and cleaner future.". "In this speech, I will explore the importance of mental health awareness and advocate for breaking the stigma surrounding it.". "My aim is to persuade you that adopting a plant-based diet ...

  2. Crafting a Thesis Statement

    Crafting a Thesis Statement. A thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. A strong, clear thesis statement is very valuable within an introduction because it lays out the basic goal of the entire speech. We strongly believe that it is worthwhile to invest some time in framing and ...

  3. Public Speaking: Developing a Thesis Statement In a Speech

    Having a strong thesis statement in public speaking helps you stay focused on your main argument throughout the speech and ensures that your audience understands what you are trying to communicate. It also helps establish credibility and authority as you present well-supported points related to your thesis. 4.

  4. Thesis Statement for Speech

    A thesis statement is the speaker's whole speech condensed into one statement. It should include the overall point of the speech as well as any subpoints they intend to make. Most often, the ...

  5. Writing a Thesis Statement

    The thesis statement aims to inform your readers what your essay or speech will cover. It provides contexts and limitations on your topic. ... Below is a sample thesis statement for the analytical thesis question. Virginia Woolf's novels and essays have shaped women's writing, artistic theory, and the politics of power.

  6. Purpose and Thesis

    It's the speech's "takeaway." A good thesis statement will also reveal and clarify the ideas or assertions you'll be addressing in your speech (your main points). Consider this example: General Purpose: To persuade. Specific Purpose: To motivate my classmates in English 101 to participate in a study abroad program. Thesis: A semester ...

  7. Thesis Statements

    Thesis Statements. A thesis is the main claim you are making in an argument, similar to the hypothesis in a scientific experiment. It is what you are trying to prove or persuade your audience to believe or do. It's helpful to develop a working thesis to guide your composition process. "Working" is the operative word here; your ideas are ...

  8. How to Write a Thesis Statement

    Step 2: Write your initial answer. After some initial research, you can formulate a tentative answer to this question. At this stage it can be simple, and it should guide the research process and writing process. The internet has had more of a positive than a negative effect on education.

  9. The Topic, Purpose, and Thesis

    The thesis statement for a speech, like the thesis of a research- based essay, should be easily identifiable and ought to very succinctly sum up the main points you will present. Moreover, the thesis statement should reflect the general purpose of your speech; if your purpose is to persuade or educate, for instance, the thesis should alert ...

  10. 9.3 Putting It Together: Steps to Complete Your Introduction

    A thesis statement should appear, almost verbatim, toward the end of the introduction to a speech. A thesis statement helps the audience get ready to listen to the arrangement of points that follow. Many speakers say that if they can create a strong thesis sentence, the rest of the speech tends to develop with relative ease.

  11. 7.2 The Topic, General Purpose, Specific Purpose, and Thesis

    The general purpose statement of a speech may be to inform, to persuade, to celebrate, or to entertain. Thus, it is common to frame a specific purpose statement around one of these goals. According to O'Hair, Stewart, and Rubenstein, a specific purpose statement "expresses both the topic and the general speech purpose in action form and in ...

  12. Speeches

    Tell your listeners your thesis right away and explain how you will support it. Don't spend as much time developing your introductory paragraph and leading up to the thesis statement as you would in a research paper for a course. Moving from the intro into the body of the speech quickly will help keep your audience interested.

  13. 8.2 The Topic, General Purpose, Specific Purpose, and Thesis

    The thesis must be stated and tells the audience what to expect in this speech. A thesis statement may encapsulate the main idea of a speech in just a sentence or two and be designed to give audiences a quick preview of what the entire speech will be about. ... So, if we take our J.K Rowling example, the thesis and preview would look like this ...

  14. 100+ Informative Speech Thesis Statement Examples, How to Write, Guide

    Informative Speech Thesis Statement Examples on Melancholy. When discussing depression, the thesis should be feel, informed, and oriented at eliminating stigma while spreading awareness. Depression, often silent, is a profound emotional get that impacts countless lifestyle globally.

  15. 15 Thesis Statement Examples to Inspire Your Next Argumentative ...

    Schools should start at a later time of day. Inspired by this sample essay about school start times. Beginning the school day at a later time would stabilize students' sleep patterns, improve students' moods, and increase students' academic success. #15. Schools should distribute birth control to teens.

  16. 30 Persuasive Thesis Statement Examples to Persuade

    You've reviewed thesis statements. You've reviewed persuasive essays and persuasive essay topics. You've even reviewed persuasive thesis statement examples (and maybe even read some additional thesis examples). Now the only things left are to choose your topic, craft your thesis, and begin prewriting and drafting.

  17. The Purpose and Thesis Statement Tutorial

    The Thesis. Your thesis statement should clearly articulate the purpose and main points of your speech. Think of the thesis as the rocket that will guide the spaceship—that is, your speech. It's there at the beginning, and in some ways, it guides the trajectory of your speech. Defining a thesis is essentially constructing the structural ...

  18. 25 Thesis Statement Examples (2024)

    Strong Thesis Statement Examples. 1. School Uniforms. "Mandatory school uniforms should be implemented in educational institutions as they promote a sense of equality, reduce distractions, and foster a focused and professional learning environment.". Best For: Argumentative Essay or Debate. Read More: School Uniforms Pros and Cons.

  19. 25 Thesis Statement Examples That Will Make Writing a Breeze

    What that means is that you can't just put any statement of fact and have it be your thesis. For example, everyone knows that puppies are cute. An ineffective thesis statement would be, "Puppies are adorable and everyone knows it." This isn't really something that's a debatable topic. Something that would be more debatable would be, "A puppy's ...

  20. 7+ Informative Speech Thesis Statement Examples in PDF

    Write an Informative Speech Thesis Statement on the importance of recycling. Create an Informative Speech Thesis Statement about the effects of global warming.