company presentation what is

How to Make a Company Profile Presentation (Tips & Examples)

Learn how to make a company profile presentation with our expert tips and company profile presentation examples. Try interactive templates for a personal touch.

Dominika Krukowska

9 minute read

Short answer

What is a company profile presentation?

A company profile presentation is a short, visually appealing presentation that tells your company's story — covering its mission, history, key achievements, and future aspirations. It's perfect for making a great first impression on clients and investors, showing them what makes your business special in a clear and engaging way.

Without a compelling company profile, you’re just another logo in a sea of businesses

In a world where every niche is crowded with competitors, both fresh startups and established giants, standing out is not just tough; it's a survival game.

Not having a strong company profile presentation can lead to missed opportunities and potential customers slipping through your fingers.

But here's the good news: I believe your company can not only compete but also shine.

Stick with me, and you'll learn to create a company profile presentation that not only stands out but also holds its own against the big players. I’m going to walk you through easy-to-implement, effective ways to elevate your company profile from just another name to a standout brand.

Let’s get started!

What makes an effective company profile presentation?

An effective company profile presentation blends engaging storytelling, interactivity, and personalized content that speaks directly to your audience. It's about making a connection, tailoring your message to resonate with viewers, and highlighting your company's journey, mission, and successes.

What should a company profile presentation include?

When you're putting together a business profile presentation, think of it as telling your business's story in a way that's both engaging and informative.

It's your chance to connect with your audience, whether they're potential investors, clients, or partners, and give them a real sense of what your company is all about.

Here's a breakdown of what to include to make your business profile presentation shine.

1) The story of your business

Begin with the origins of your company. This isn't just about dates and facts; it's about sharing the journey, the ups and downs, and the lessons learned along the way.

This narrative helps your audience connect with your business on a personal level, understanding where you come from and what has shaped your company.

2) Core principles and goals

Your mission, vision, and values aren't just corporate jargon; they're the heart and soul of your business. They guide your decisions and actions.

Clearly presenting these principles helps your audience understand what your business stands for and what you're striving to achieve.

3) Milestones and success stories

Highlight the key moments that have defined your company's journey. This could be anything from launching a groundbreaking product to expanding into new markets.

These milestones not only showcase your achievements but also demonstrate your growth and adaptability.

4) Awards and recognitions

Displaying awards and recognitions adds a layer of trust and credibility. It shows that external bodies have endorsed your company, which can be a powerful tool in building confidence in your brand.

5) The team

People connect with people, not just brands. Introduce the key figures in your company, highlighting their expertise and roles.

You can also include employee testimonials that offer a genuine look into your company culture and the people who make everything happen. This humanizes your company and builds trust by showing the faces behind the business.

6) What you offer

Clearly outline what your company offers. This section should be straightforward, explaining your products or services and how they benefit your customers.

Keep it simple but informative, ensuring your audience understands your value proposition.

7) What makes you different

In a competitive market, it's crucial to highlight what sets you apart. Discuss your unique selling points and how they differentiate you from your competitors. This is your chance to explain why your company is the better choice.

8) Financial health and growth

Share key financial data that showcases your company's stability and growth potential. This reassures your audience of your business's health and prospects, which is particularly important for investors and partners.

9) Future plans and aspirations

Describe your goals and how you plan to achieve them. This shows that you're not just focused on the present but are actively planning for future growth and success.

10) Clear call to action

Finish your presentation with a clear invitation for your audience to take the next step. Whether it's exploring a partnership, trying out your products, or discussing investment opportunities, make it easy for them to know how to engage with your company.

How do you create a company profile presentation?

Creating a company introduction presentation is more than just listing facts about your business; it's an opportunity to tell a compelling story that resonates with your audience and offer a window into the soul of your business.

Here’s how to create a captivating company introduction presentation in a few easy steps:

1) Understand the purpose of your presentation

Before you start, it's crucial to understand why you're creating this presentation. Is it to attract investors, inform potential clients, or introduce your company to new employees?

Knowing your audience and purpose shapes the content, tone, and style of your presentation, ensuring it resonates with the right people in the right way.

2) Start with a strong introduction

Your introduction is your first impression. Start with something that grabs attention – your company's mission statement, a brief but intriguing history, or an engaging anecdote about how your company came to be.

This isn't just about providing information; it's about setting the stage and getting your audience interested in what comes next.

Here’s an example of a deck with a strong introduction:

3) Personalize your presentation

Customize your presentation to speak directly to your audience's interests and needs. If you're addressing potential clients, focus on how your products or services solve their specific problems. For investors, emphasize business performance and growth potential.

You can also add dynamic variables to your company profile and import relevant data like your reader’s name or company directly from your CRM. This simple trick will get 68% more people to read your deck in full , and share it internally 2.3x more often.

Here’s a great example of a personalized slide:

4) Incorporate scrollytelling

Scrollytelling can transform a static presentation into an interactive experience, especially for digital formats.

As the viewer scrolls, new elements of your story appear, keeping them engaged and curious about what's next. This technique works wonders for keeping your audience hooked.

Here’s what scrollytelling looks like in practice:

5) Tell your story authentically

Share your company's journey with authenticity. Talk about the challenges you've faced and how you overcame them, the milestones you've achieved, and the reasons behind starting your business.

Authentic storytelling creates a deeper, more emotional connection with your audience.

If you’re looking for inspiration, we have a handy guide including the best presentation storytelling examples and techniques .

6) Add interactive elements

Interactive elements like clickable links, embedded videos, or tiered slides can significantly enhance your presentation's engagement level. These elements provide additional layers of information and interaction without overloading your slides with text.

7) Simplify complex information

Data visualization slides and infographics are powerful tools for presenting complex information in a digestible format.

Whether it's market trends, growth statistics, or financial data, visual representations make it easier for your audience to understand and remember key points.

Here’s a great example of using data visualization in a presentation:

8) Guide your audience to the next step

End your presentation with a clear call to action. What do you want your audience to do next? Whether it’s visiting your website, contacting your team, or exploring a partnership, make this step clear and easy to follow.

Interactive presentation makers let you integrate your calendar into your deck, making it easier than ever for readers to book a meeting with you.

Here’s what a next step slide looks like:

Company profile examples that make your business stand out

Creating a compelling company profile presentation is an art. It's about striking the perfect balance between informative content and engaging storytelling.

To help you master this craft, let's dive into some standout examples of company profile presentations.

Each one shows just how well creativity and clear thinking can work together to really bring out what a company does best and where it's headed, in a way that's both unique and easy to understand.

Jump ahead to page section

Company highlights

This company highlights template presents your journey, market growth, and customer satisfaction. It's ideal for companies like SMEs, startups, and enterprises looking to illustrate their success in AI-driven innovation.

What makes this company profile presentation great:

Using a mix of storytelling and data to highlight a company’s evolution and expertise.

Interactive elements like clickable data points and embedded testimonials bring the company's impact and client experiences to life.

The presentation strategically targets diverse business segments , demonstrating the company's versatility and wide-ranging applications in AI solutions.

Company profile overview

This template is ideal for businesses seeking to present a comprehensive overview. It effectively communicates your company's mission, vision, achievements, and future goals, making it suitable for all types of businesses aiming to establish a strong brand narrative.

Key metrics like annual revenue growth and customer retention rates are highlighted, demonstrating market impact and growth trajectory.

It cleverly segments its audience , detailing how its AI solutions cater to the specific needs of SMEs, startups, and large enterprises, demonstrating a tailored approach.

The company uniquely positions itself by emphasizing its specialized team , highlighting their expertise in driving AI innovation.

Enterprise snapshot

This template is designed for large-scale organizations. It effectively showcases your company's scale, capabilities, and market position, making it ideal for enterprises aiming to highlight their industry dominance and innovative solutions.

It uses tiered slides with tabs , effectively catering to different use cases and readers, allowing for a personalized presentation journey.

The presentation features easily editable logo placeholders , offering the flexibility to showcase past clients' logos, enhancing credibility and trust.

The ability to embed a case study directly into the presentation, providing tangible evidence of a company’s impact and success in real-world scenarios.

Corporate spotlight

This template is a concise yet impactful tool for highlighting your company's background, values, capabilities, and accomplishments. It's perfect for businesses wanting to emphasize their unique selling points and industry standing.

A smart Call-to-Action (CTA) that's strategically placed to engage viewers and encourage them to schedule a call directly from the company profile deck.

The fully interactive layout of the presentation invites viewers to actively engage with the content, creating a more immersive and memorable experience.

Data visualization elements transform complex data into easily digestible and visually appealing information, enhancing understanding and retention.

Company introduction

This template is tailored for businesses in the finance and technology sector. It effectively communicates your company's solutions, market challenges, and how you address them, making it ideal for companies looking to establish credibility.

The average reading time on the cover slide sets clear expectations for the audience and reduces bounce rate by almost a quarter .

The use of grayed-out content strategically highlights key information, guiding the viewer's focus to the most important aspects of the presentation.

Running numbers dynamically showcase key achievements and growth metrics, capturing attention instantly.

Corporate profile

This corporate profile emplate offers a succinct yet powerful presentation of your company. Highlight your unique selling points and industry standing, making a strong impression on your audience.

A video on the cover slide immediately sets the tone for the company's innovative approach and boosts engagement by up to 32% .

A perfect balance between image and text placeholders ensures a visually appealing layout that communicates effectively without overwhelming the audience.

A built-in analytics panel allows companies to track viewer engagement and gather valuable insights for future presentations and strategies.

General business overview

This general business overview template is a versatile tool for businesses across various industries. It showcases your company's innovative solutions, market growth, and customer satisfaction, suitable for companies aiming to highlight their market impact and user-centric approach.

The presentation begins with a strong, user-centric message , emphasizing commitment to enhancing user experiences and streamlining operations.

The ability to add testimonials and case studies can enhance credibility and showcase the real-world impact of your company’s solutions.

A library of data visualization elements to highlight the most important growth metrics in an interactive way.

Company insights

This company insights template is perfect for businesses looking to showcase their innovative solutions and market impact. It highlights your company's growth, customer satisfaction, and industry solutions, ideal for companies aiming to illustrate their success and expertise.

It offers the option to integrate dynamic variables , which enables a personalized experience for each viewer to enhance engagement and relevance.

The ability to use an AI assistant for crafting messages and generating images , showcasing a forward-thinking approach in presentation design.

The presentation design allows for the addition of multiple smart CTAs , giving presenters the flexibility to guide viewer interaction and drive specific actions.

Company overview

This template emphasizes your company's innovative solutions, market growth, and customer satisfaction, making it suitable for e-commerce, startups, and large enterprises aiming to demonstrate their user-centric approach and success.

An intuitive editor makes it easy for users to create and customize their presentations.

Thanks to various CRM integrations , you can personalize your deck at scale, allowing for tailored messaging that resonates with each unique audience segment.

The option to extract branding elements directly from the company website, ensuring brand consistency and a cohesive visual identity across the presentation.

Company intro

This template showcases your company's innovative solutions, industry challenges, and the benefits of your services, making it ideal for companies aiming to demonstrate their expertise and capacity for digital transformation and financial empowerment.

Using dynamic variables makes personalization quick and easy while ensuring that 68% more people will read your presentation in full .

The layout of the presentation automatically adapts to any changes made, so you don’t have to worry about ever breaking the design.

The option to make changes even after it has been sent , offering flexibility and control over the messaging and content.

Company presentation

This template is perfect for 'About us' decks or company overviews. It tells the story of your business in a way that engages and resonates with the audience, making it ideal for companies looking to create a compelling narrative about their journey and achievements.

A mobile-responsive design ensures it looks great and functions smoothly on any device, enhancing accessibility and viewer engagement.

The option to embed videos directly into the deck adds a dynamic and interactive element that can effectively convey the company's story and values.

The scroll-based design of the presentation creates a seamless and intuitive user experience, guiding viewers through the content in a natural and engaging way.

How to design a company profile presentation?

Designing a compelling company profile presentation is about more than just listing your achievements and services. It's about creating a narrative that resonates with your audience and showcases your company's unique value.

Here’s how to make your company introduction presentation stand out:

1) Tell your company's story visually

Start with a strong visual narrative. Use images, infographics, and timelines to illustrate your company's journey, achievements, and future goals. This approach helps your audience connect with your story on a deeper level.

2) Incorporate your branding

Ensure your presentation reflects your company's branding. Use your brand colors, logos, and fonts consistently throughout the presentation. This does more than just give a polished look; it really helps hammer home what your brand is all about. Use all the toolstack you need for a hgh-end design, from logo creators to brand color palletes.

3) Use data visualization components

When presenting data, such as market growth, financials, or customer demographics, use charts and graphs. This makes complex information more digestible and engaging.

4) Personalize for different audiences

Tailor your presentation to your audience. Whether it's potential investors, clients, or partners, make sure the content speaks directly to their interests and needs.

Also, thanks to CRM integrations, you can extract information such as first name or company name, and use it to personalize your business profile presentations at scale in just a few clicks.

5) Add interactive elements for engagement

Consider adding interactive elements like clickable links, embedded videos, or animated product demos. This interactivity keeps the audience engaged and makes your presentation more memorable.

6) Prioritize clarity and readability

Organize your content in a way that's easy to follow. Use bullet points, short paragraphs, and clear headings. If you have a lot of information, consider using expandable sections or tabs.

7) End with a strong Call to Action

Conclude your presentation with a clear call to action. Whether it’s inviting questions, scheduling a meeting, or directing them to your website, make it easy for your audience to take the next step.

Interactive company profile presentation templates

Starting from scratch on a company profile presentation can be a real challenge. You need to figure out not only what to say but also how to say it in a way that truly represents your brand.

That's where interactive company profile presentation templates are a lifesaver. They give you a solid foundation with professional designs and layouts, so you can focus on customizing the content to tell your company's unique story.

Grab one and see for yourself.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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8 Tips for a Winning Company Presentation

A company presentation is a vital tool for management and sales departments . This type of presentation plays a huge part in promoting the corporate brand – it’s layout and structure need to be professional and convincing . In this article, we’ll show you what goes into a successful company presentation.

Your company presentation in PowerPoint 

Today’s dynamic market requires companies to adapt and continually seek out new partnerships and clients. Creating a compelling and versatile presentation of products and services is essential . Here are 8 useful tips for designing your company presentation in PowerPoint .

First impressions are everything – and that goes for company presentations, too. It takes people a fraction of a second to form an initial opinion and all too often, that initial opinion is hard to change. This makes it all the more important to set the right tone at introductory meetings.

At face value, a company presentation serves the simple purpose of presenting a company in the best possible light . You want to list key figures and detail services, but you also want to convey emotions and mission statements. The other party wants to learn about who you are .

Your company presentation needs to be tailored to your brand, your business, your products and your services . Although there is no ideal blueprint for a company presentation, there are principles and rules to guide the process.

Tip 1: Preparation and design: The first impression counts

A company presentation is often the first step in connecting with important stakeholders . It lays the groundwork for further discussions and meetings and other objectives, such as closing a contract, establishing a partnership or inviting the client to a follow-up meeting.

You don’t get a second chance to make a first impression and your company presentation is no exception to this rule. To truly be effective, every presentation needs a professional design . And that starts with the corporate design (CD) .

Take a look at your existing company presentation. Is it consistent with your CD?

If not, you need to tailor the font, color scheme and visual language to your corporate identity. Establishing a consistent and meaningful design will help you make a lasting impression on potential clients and partners.

In addition, high-quality images are a must. Professional preparation and great design mean being able to win over even the most critical managing director or the most demanding customers.

✔ Keep the design of your company presentation timeless, elegant and appealing . Avoid overwhelming your audience with cluttered slides and too many bells and whistles. Clean and modern flat design (a large selection of graphics, icons and diagrams can be found here ),as well as isometric design (found here ) are currently on trend.

Tip 2: The 20-minute rule. Your audience’s time is precious!

Most executives and leader are pressed for time and as a result, attention spans can be short. For this very reason, keep your company presentation short:

Spend a maximum of 20 to 25 minutes on the introduction section (“about us”). Then it’s time to get to the point and present your business concept, specific offer, products and/or services in detail. Better yet, keep you presentation short and start a dialogue .

Studies have proven that during a presentation, attention levels drop sharply after just 15 minutes . Your audience will be grateful that you value their time. In most cases, they already know more about your company than you think.

Tip 3: Structure: What belongs in a professional company presentation?

The art of a successful company presentation is, among other things, to condense the most important content of your business plan (business model, market, strategy, finances, etc.) onto a few slides . But it’s even more important to know which facts are truly relevant to your target audience and which are not.

1. Always start by answering the most important W questions :

Who? Contacts, management, staff, partner companies

What? Services, products, etc.

Where? Locations, industries/markets, business areas

How? Goal, vision, mission statement

Why? Advantages for new clients or partner companies

Emphasize the “What?” and ” Why?” of your presentation; this is what your audience will be most interested in.

2. Competition is fierce. Most markets are flooded with competitors and attractive alternatives. That’s why unique selling propositions and individual advantages are so important. What makes you special? Why are you better at meeting the needs of your audience?

3. Always include references from satisfied clients and customers . Concrete references help your audience better understand why your services or products are the right choice.

4. Call-to-action: The last slide of your PowerPoint presentation should motivate your audience to act . You’ve presented your company in detail and with conviction – now you want a reaction from the audience. You can formulate this call to action in more general phrases along the lines of “Let’s get it done!” or “Let’s go!”, package it as a targeted question about the content or use it as a prompt for follow-up contact.

Tip 4: Highlight benefits to your target audience

Knowledge about your target group is power . The first question your audience will ask themselves when you give a presentation is, “How will I benefit from this?” Here are some questions that will help you tailor your content to your audience :

• What are the driving factors for purchasing/collaborating?
• How much prior knowledge about your company is available?
• What follow-up questions are you likely to receive?
• What key messages do you want to convey in your presentation?
• What is your unique selling point (USP) and how do you differ from your competitors? Check out this blog article for more information.
• What kind of design and layout is right for your (business) presentation?
• Storytelling: How do you best get your story across?
• Is the company history really interesting to your audience? Maybe it’s the new innovative solutions you’re about to launch that will deliver real added value?
• Does it matter how many locations and employees you have or is how your customer service process works more important?

A good start to developing your presentation is a team brainstorming session followed by a workshop with key decision-makers from management, marketing, and sales. You can also bring editors, copywriters or a specialized agency on board.

Tip 5: Convince with more than just text

The presentation design needs to be just as convincing as the content. Most presentations we see consist of 70-80% text. But bullet points and sprawling text alone aren’t enough to make an impact .

The design process begins when you stop focusing on writing statements and start creating a presentation that supports your content visually. Here’s a good rule of thumb: 50% of your slide’s area should be text, 50% should be images, graphs and charts .

Obviously, you don’t have to follow this rigidly on all slides, but presentations with rich visual content are always a success . The most important thing is to keep written content short – keywords and short sentences are usually enough .

The following slides (screenshots from our Company Presentation Toolbo x ) provide vivid examples of layouts and designs.

If you’re pressed for time or need some professional design inspiration, check out our PowerPoint templates . Or ask a graphic designer or a professional PowerPoint or presentation agency like PresentationLoad for support.

Tip 6: The customer is king: Give them what they want

Before you start your presentation, ask your audience what information they need. Are they familiar with your company? Have they already gone to your website for information? Knowing this might help you tailor it more to your audience’s needs by editing or even completely omitting sections of your presentation. The key is to remain flexible while presenting and only include what is really relevant to your audience.

The first step is to make sure your presentation is completely up to date .  A slide master is the easiest way to make any universal changes to your presentation, update key figures, contact information, etc., without sacrificing formatting or layout.

Even in a completely updated presentation, you may find there’s information that just isn’t relevant to your target audience. PowerPoint helps you with this by providing a quick and easy option to hide slides . In the thumbnail pane, right-click the slide you want to hide and select Hide Slide .  You can also hide multiple slides by holding down the Ctrl key , clicking on them and then selecting Hide Slide with a right-click. The hidden slides will now appear greyed out. To reverse this option, simply click Hide Slide again and you slides will be visible.

Another technique to make your PowerPoint company presentation more flexible and interactive is to use hyperlinks . For example, you could hyperlink all the titles of individual sections on your agenda slide so that you can jump from the agenda slide directly to the relevant section with a simple click. This also allows you to respond dynamically to your audience’s reactions or interests.

Pro tip : Use your company logo as a home button. Adding a small logo to the corner of each slide not only strengthens your branding, but also allows you to add a hyperlink to the agenda slide. Click on the logo and you’re back to your PowerPoint presentation overview.

Tip 7: Present like a pro

A company presentation lives and dies by its delivery . Even a perfect presentation is of little value if the delivery isn’t convincing. As a presenter, you need to communicate the passion and enthusiasm you feel for your brand through your presentation.

But don’t go overboard! Be authentic . If you can do this, your company presentation will not only reinforce your company’s positive image but will also excite your audience.

Arouse emotions by using images that speak to your audience . Involve your audience by starting with words such as “Imagine…”. Focus less on “we” (your company) and more on “you” (your audience) . These techniques will help you open the door to your audience’s subconscious – which is where most decisions are made.

 ✔ Leave enough time to rehearse your presentation . Ask your colleagues if they would be willing to serve as a test audience and give feedback on your presentation.

Tip 8: Post-presentation best practice

Always prepare a ready-to-email format of your presentation . When your customers and partners are impressed, they’ more likely to ask for a digital copy.

Never send your presentation as a PowerPoint file; always send it as a PDF to preserve its formatting and layout. Be sure to pay attention to the file size , too. A company presentation in PDF format should be no larger than about 3MB. An email attachment containing a 30MB company presentation will come across as anything but professional. There’s also a risk that the email won’t even reach the recipient’s inbox due to a limited attachment size.

✔ Create your company presentation PDF before you present . This way, you can offer it as a digital copy directly after the presentation.

Win customers with your company presentation

On just a few slides, your company presentation summarizes all the pertinent facts and ideas with which you want to convince your audience. This makes it all the more important to truly understand your audience before you start designing your presentation .

The first impression counts – adhering to your corporate design will elevate your presentation to a higher, more professional level. Be concise and to the point and highlight the benefits your audience will derive from working with you and your company. A modern presentation is designed with a 50:50 ratio of text to images ; avoid too much text and unnecessary facts.

As the presenter, you represent your company. That’s why it’s especially important to be flexible and provide your audience with the information that matters most to them .

The aim of this blog post is to provide you with a general idea of how to create a practical and convincing company presentation in PowerPoint. These tips are based on years of proven professional expertise.

Need help creating an even better company presentation?

Feel free to post a comment here or contact me directly by sending an email to [email protected] .

I’d be happy to answer your questions or, along with my team, help you with the concept, structure, content and design of your company presentations. It can really help to have someone with a different perspective take a look at your presentations.

We have been creating PowerPoint presentations for mid-sized companies and international corporations for almost 20 years. As a result, we have a wealth of experience with corporate sales and strategy presentations.

Additional services:

• Non-binding consultation for your presentations.
• Send me your presentations for review.
• Professional support with concept and design.
• Revision of your existing company presentations.

Good luck with your presentations!

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Home Blog Business Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

A business presentation is a purpose-led summary of key information about your company’s plans, products, or practices, designed for either internal or external audiences. Project proposals, HR policy presentations, investors briefings are among the few common types of presentations. 

Compelling business presentations are key to communicating important ideas, persuading others, and introducing new offerings to the world. Hence, why business presentation design is one of the most universal skills for any professional. 

This guide teaches you how to design and deliver excellent business presentations. Plus, breaks down some best practices from business presentation examples by popular companies like Google, Pinterest, and Amazon among others! 

3 General Types of Business Presentations

A business presentation can be given for a number of reasons. Respectively, they differ a lot in terms of content and purpose. 

But overall, all types of business presentations can be classified as:

• Informative
• Persuasive 
• Supporting 

Informative Business Presentation 

As the name suggests, the purpose of an informative presentation is to discern the knowledge you have — explain what you know. It’s the most common type of business presentation out there. So you have probably prepared such at least several times. 

Examples of informative presentations:

• Team briefings presentation 
• Annual stakeholder report 
• Quarterly business reviews
• Business portfolio presentation
• Business plan presentation
• Project presentation

Helpful templates from SlideModel:

• Business plan PowerPoint template
• Business review PowerPoint template
• Project proposal PowerPoint template
• Corporate annual report template

Persuasive Business Presentation 

The goal of this type of presentation is to persuade your audience of your point of view — convince them of what you believe is right. Developing business presentations of this caliber requires a bit more copywriting mastery, as well as expertise in public speaking . Unlike an informative business presentation, your goal here is to sway the audience’s opinions and prompt them towards the desired action. 

Examples of persuasive presentations:

• Pitch deck/investor presentations
• Sales presentation  
• Business case presentation 
• Free business proposal presentation
• Business proposal PowerPoint template
• Pitch deck PowerPoint template
• Account Plan PowerPoint template

Supporting Business Presentation 

This category of business PowerPoint presentations is meant to facilitate decision-making — explain how we can get something done. The underlying purpose here is to communicate the general “action plan”. Then break down the necessary next steps for bringing it to life. 

Examples of supporting presentations:

• Roadmap presentation
• Project vision presentation 
• After Action Review presentation 
• Standard operating procedure (SOP) PowerPoint template 
• Strategy map PowerPoint template 
• After action review (ARR) PowerPoint template 

What Should Be Included in a Business Presentation?

Overall, the content of your business presentation will differ depending on its purpose and type. However, at the very minimum, all business presentations should include:

• Introductory slide 
• Agenda/purpose slide
• Main information or Content slides
• Key Takeaways slides
• Call-to-action/next steps slides

We further distill business presentation design and writing best practices in the next section (plus, provide several actionable business PowerPoint presentation examples!). 

How to Make a Business Presentation: Actionable Tips

A business presentation consists of two parts — a slide deck and a verbal speech. In this section, we provide tips and strategies for nailing your deck design. 

1. Get Your Presentation Opening Right 

The first slides of your presentation make or break your success. Why? By failing to frame the narrative and set the scene for the audience from the very beginning, you will struggle to keep their interest throughout the presentation. 

You have several ways of how to start a business presentation:

• Use a general informative opening — a summative slide, sharing the agenda and main points of the discussion. 
• Go for a story opening — a more creative, personal opening, aimed at pulling the audience into your story. 
• Try a dramatic opening — a less apparent and attention-grabbing opening technique, meant to pique the audience’s interest. 

Standard Informative Opening 

Most business presentation examples you see start with a general, informative slide such as an Agenda, Problem Statement, or Company Introduction. That’s the “classic” approach. 

To manage the audience’s expectations and prepare them for what’s coming next, you can open your presentation with one or two slides stating:

• The topic of your presentation — a one-sentence overview is enough. 
• Persuasive hook, suggesting what’s in it for the audience and why they should pay attention. 
• Your authority — the best technique to establish your credibility in a business presentation is to share your qualifications and experience upfront to highlight why you are worth listening to. 

Opening best suited for: Formal business presentations such as annual reports and supporting presentations to your team/business stakeholders. 

Story Opening 

Did you ever notice that most TED talks start with a quick personal story? The benefit of this presenting technique is that it enables speakers to establish quick rapport and hold the listener’s attention. 

Here’s how Nancy Duarte, author of “Slide:ology: The Art and Science of Creating Great Presentations” book and TED presenter, recommends opening a presentation: 

You know, here’s the status quo, here’s what’s going on. And then you need to compare that to what could be. You need to make that gap as big as possible, because there is this commonplace of the status quo, and you need to contrast that with the loftiness of your idea. 

Storytelling , like no other tool, helps transpose the audience into the right mindset and get concentrated on the subject you are about to discuss. A story also elicits emotions, which can be a powerful ally when giving persuasive presentations. In the article how to start a presentation , we explore this in more detail.

Opening best suited for: Personal and business pitches, sales presentations, other types of persuasive presentations. 

Dramatic Opening 

Another common technique is opening your presentation with a major statement, sometimes of controversial nature. This can be a shocking statistic, complex rhetoric question, or even a provocative, contrarian statement, challenging the audience’s beliefs. 

Using a dramatic opening helps secure the people’s attention and capture their interest. You can then use storytelling to further drill down your main ideas. 

If you are an experienced public speaker, you can also strengthen your speech with some unexpected actions. That’s what Bill Gates does when giving presentations. In a now-iconic 2009 TED talk about malaria, mid-presentation Gates suddenly reveals that he actually brought a bunch of mosquitoes with him. He cracks open a jar with non-malaria-infected critters to the audience’s surprise. His dramatic actions, paired with a passionate speech made a mighty impression. 

Opening best suited for: Marketing presentations, customer demos, training presentations, public speeches. 

Further reading: How to start a presentation: tips and examples. 

2. Get Your PowerPoint Design Right

Surely, using professional business PowerPoint templates already helps immensely with presentation deck design since you don’t need to fuss over slide layout, font selection, or iconography. 

Even so, you’ll still need to customize your template(s) to make them on brand and better suited to the presentation you’re about to deliver. Below are our best presentation design tips to give your deck an extra oomph. 

Use Images, Instead of Bullet Points 

If you have ever watched Steve Jobs’s presentations, you may have noticed that he never used bullet-point lists. Weird right? Because using bullet points is the most universal advice in presentation design. 

But there’s a valid scientific reason why Jobs favored images over bullet-point texts. Researchers found that information delivered in visuals is better retained than words alone. This is called the “ pictorial superiority effect ”. As John Medina, a molecular biologist, further explains :

“Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.”

So if your goal is to improve the memorability of your presentation, always replace texts with images and visualizations when it makes sense. 

Fewer Slides is Better

No matter the value, a long PowerPoint presentation becomes tiring at some point. People lose focus and stop retaining the information. Thus, always take some extra time to trim the fluff and consolidate some repetitive ideas within your presentation. 

For instance, at McKinsey new management consultants are trained to cut down the number of slides in client presentations. In fact, one senior partner insists on replacing every 20 slides with only two slides . Doing so prompts you to focus on the gist — the main business presentation ideas you need to communicate and drop filler statements. 

Here are several quick tips to shorten your slides:

• Use a three-arc structure featuring a clear beginning (setup), main narrative (confrontation), ending (resolution). Drop the ideas that don’t fit into either of these. 
• Write as you tweet. Create short, on-point text blurbs of under 156 symbols, similar to what you’d share on Twitter. 
• Contextualize your numbers. Present any relevant statistics in a context, relevant to the listeners. Turn longer stats into data visualizations for easier cognition. 

Consistency is Key 

In a solid business presentation, each slide feels like part of the connecting story. To achieve such consistency apply the same visual style and retain the same underlying message throughout your entire presentation.

Use the same typography, color scheme, and visual styles across the deck. But when you need to accentuate a transition to a new topic (e.g. move from a setup to articulating the main ideas), add some new visual element to signify the slight change in the narrative. 

Further reading: 23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations

3. Make Your Closure Memorable 

We best remember the information shared last. So make those business presentation takeaways stick in the audience’s memory. We have three strategies for that. 

Use the Rule of Three 

The Rule of Three is a literary concept, suggesting that we best remember and like ideas and concepts when they are presented in threes. 

Many famous authors and speakers use this technique:

• “Duty – Honor – Country. Those three hallowed words reverently dictate what you ought to be, what you can be, and what you will be” . Gen. Douglas MacArthur.
• “Life, Liberty, and the Pursuit of Happiness” are the unalienable rights of all humans that governments are meant to protect.” Thomas Jefferson 

The Rule of Three works because three is the maximum number of items most people can remember on their first attempt. Likewise, such pairings create a short, familiar structure that is easy to remember for our brains. 

Try the Title Close Technique

Another popular presentation closing technique is “Title Close” — going back to the beginning of your narrative and reiterating your main idea (title) in a form of a takeaway. Doing so helps the audience better retain your core message since it’s repeated at least two times. Plus, it brings a sense of closure — a feel-good state our brains love. Also, a brief one-line closure is more memorable than a lengthy summary and thus better retained. 

Ask a Question 

If you want to keep the conversation going once you are done presenting, you can conclude your presentation with a general question you’d like the audience to answer.

Alternatively, you can also encourage the members to pose questions to you. The latter is better suited for informational presentations where you’d like to further discuss some of the matters and secure immediate feedback. 

Try adding an interactive element like a QR code closing your presentation with a QR code and having a clear CTA helps you leverage the power of sharing anything you would like to share with your clients. QR codes can be customized to look alike your brand.

If you are looking for a smoother experience creating presentations on the fly, check out the AI PowerPoint maker —it offers everything you can ask forfrom presentation design in a couple of clicks.

12 Business Presentation Examples and What Makes Them Great 

Now that we equipped you with the general knowledge on how to make a presentation for business, let’s take a look at how other presenters are coping with this job and what lessons you can take away from them. 

1. N26 Digital Bank Pitch Deck 

This is a fine business pitch presentation example, hitting all the best practices. The deck opens with a big shocking statement that most Millennials would rather go to the dentist than step into a bank branch. 

Then it proceeds to discuss the company’s solution to the above — a fully digital bank with a paperless account opening process, done in 8 minutes. After communicating the main product features and value proposition, the deck further conceptualizes what traction the product got so far using data visualizations. The only thing it lacks is a solid call-to-action for closing slides as the current ending feels a bit abrupt. 

2. WeWork Pitch Deck

For a Series D round, WeWork went with a more formal business presentation. It starts with laying down the general company information and then transitions to explaining their business model, current market conditions, and the company’s position on the market.

The good thing about this deck is that they quantify their business growth prospects and value proposition. The likely gains for investors are shown in concrete numbers. However, those charts go one after another in a row, so it gets a bit challenging to retain all data points. 

The last part of their presentation is focused on a new offering, “We Live”. It explains why the team seeks funds to bring it to life. Likewise, they back their reasoning with market size statistics, sample projects, and a five-year revenue forecast. 

3. Redfin Investor Presentation 

If you are looking for a “text-light” business presentation example, Redfin’s investor deck is up to your alley. This simple deck expertly uses iconography, charts, and graphs to break down the company’s business model, value proposition, market share, and competitive advantages over similar startups. For number-oriented investors, this is a great deck design to use. 

4. Google Ready Together Presentation 

This isn’t quite the standard business presentation example per se. But rather an innovative way to create engaging, interactive presentations of customer case studies .

The short deck features a short video clip from a Google client, 7-11, explaining how they used the company’s marketing technology to digitally transform their operations and introduce a greater degree of marketing automation . The narrated video parts are interrupted by slides featuring catchy stats, contextualizing issues other businesses are facing. Then transitions to explaining through the words of 7-11 CMO, how Google’s technology is helping them overcome the stated shortcomings.

5. Salesforce Business Presentation Example 

This is a great example of an informational presentation, made by the Salesforce team to share their research on customer experience (CX) with prospects and existing customers.

The slide deck errs on the lengthier side with 58 slides total. But bigger topics are broken down and reinforced through bite-sized statistics and quotes from the company leadership. They are also packaging the main tips into memorable formulas, itemized lists, and tables. Overall, this deck is a great example of how you can build a compelling narrative using different statistics. 

6. Mastercard Business Presentation

This slide deck from Mastercard instantly captures the audience’s attention with unusual background images and major data points on the growth of populations, POS systems, and payment methods used in the upcoming decade.

Perhaps to offset the complexity of the subject, Mastercard chose to sprinkle in some humor in presentation texts and used comic-style visuals to supplement that. However, all their animations are made in a similar style, creating a good sense of continuity in design. They are also using colors to signify the transition from one part of the presentation to another. 

In the second part, the slide deck focuses on distilling the core message of what businesses need to do to remain competitive in the new payments landscape. The team presents what they have been working on to expand the payment ecosystem. Then concludes with a “title close” styled call-to-action, mirroring the presentation title.

7. McKinsey Diversity & Inclusion Presentation 

This fresh business slide deck from McKinsey is a great reference point for making persuasive business presentations on complex topics such as D&I. First, it recaps the main definitions of the discussed concepts — diversity, equity, and inclusion — to ensure alignment with the audience members. 

Next, the business presentation deck focuses on the severity and importance of the issue for businesses, represented through a series of graphs and charts. After articulating the “why”, the narrative switches to “how” — how leaders can benefit from investment in D&I. The main points are further backed with data and illustrated via examples. 

8. Accenture Presentation for the Energy Sector

Similar to McKinsey, Accenture keeps its slide deck on a short. Yet the team packs a punch within each slide through using a mix of fonts, graphical elements, and color for highlighting the core information. The presentation copy is on a longer side, prompting the audience to dwell on reading the slides. But perhaps this was meant by design as the presentation was also distributed online — via the company blog and social media. 

The last several slides of the presentation deck focus on articulating the value Accenture can deliver for their clients in the Energy sector. They expertly break down their main value proposition and key service lines, plus quantify the benefits. 

9. Amazon Web Services (AWS) Technical Presentation 

Giving an engaging technical presentation isn’t an easy task. You have to balance the number of details you reveal on your slides to prevent overwhelm, while also making sure that you don’t leave out any crucial deets. This technical presentation from AWS does great in both departments. 

First, you get entertained with a quick overview of Amazon’s progress in machine learning (ML) forecasting capabilities over the last decade. Then introduced to the main tech offering. The deck further explains what you need to get started with Amazon Forecast — e.g. dataset requirements, supported forecasting scenarios, available forecasting models, etc. 

The second half of the presentation provides a quick training snippet on configuring Amazon SageMaker to start your first project. The step-by-step instructions are coherent and well-organized, making the reader excited to test-drive the product. 

10. Snapchat Company Presentation

Snapchat’s business model presentation is on a funkier, more casual side, reflective of the company’s overall brand and positioning. After briefly recapping what they do, the slide deck switches to discussing the company’s financials and revenue streams.

This business slide deck by Snap Inc. itself is rather simplistic and lacks fancy design elements. But it has a strong unified theme of showing the audience Snapchat’s position on the market and projected vector of business development. 

11. Visa Business Acquisition Presentation 

If you are working on a business plan or M&A presentation for stakeholders of your own, this example from Visa will be helpful. The presentation deck expertly breaks down the company’s rationale for purchasing Plaid and subsequent plans for integrating the startup into their business ecosystem. 

The business deck recaps why the Plaid acquisition is a solid strategic decision by highlighting the total addressable market they could dive into post-deal. Then it details Plaid’s competitive strengths. The slide deck then sums up all the monetary and indirect gains Visa could reap as an acquirer. 

12. Pinterest Earnings Report Presentation 

Annual reports and especially earnings presentations might not be the most exciting types of documents to work on, but they have immense strategic value. Hence, there’s little room for ambiguities or mistakes. 

In twelve slides, this business presentation from Pinterest clearly communicates the big picture of the company’s finance in 2021. All the key numbers are represented as featured quotes in the sidebar with diagrams further showcasing the earning and spending dynamics. Overall, the data is easy to interpret even for non-finance folks. 

To Conclude 

With these business presentation design tips, presentation templates , and examples, you can go from overwhelmed to confident about your next presentation design in a matter of hours. Focus on creating a rough draft first using a template. Then work on nailing your opening slide sequence and shortening the texts in the main part of your presentation when needed. Make sure that each slide serves a clear purpose and communicates important details. To make your business presentation deck more concise, remove anything that does not pertain to the topic. 

Finally, once you are done, share your business presentation with other team members to get their feedback and reiterate the final design.

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Business Presentations, Corporate Presentations, Design, Design Inspiration, Examples, Executive Reports, Inspiration, Presentation Ideas Filed under Business

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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10 Slides you should have in your company profile

• Presentation design

Creating a business presentation from scratch is never an easy task – you always have to consider and start from the type of presentation you’d need, the goals you want to achieve through it, your audience’s profile, needs and expectations, and the context of the presentation (how and where it’s going to be delivered and how much time will you have).

But when you have a guideline of how to figure out these elements and what you should include in your business presentation, then it all starts to make sense. That’s why we decided to put together several guides and how-tos on the most common business presentations out there. We started our series with the slides you should have in your pitch deck , followed by what to add in your sales deck and now in this article, we want to cover another very common type of presentation: the company profile.

We started this series with the structure for a pitch deck, followed by a sales presentation and now a company profile.

https://visualhackers.com/blog/10-slides-you-need-to-have-in-your-startup-pitch-deck/

https://visualhackers.com/blog/10-slides-you-should-have-in-your-sales-presentation/

What is a company profile and when & where to use it?

Company profiles are presentations made to be used in introduction emails, to introduce your company before getting to specifics. You won’t need to actually present it, so make it explicit and easy to understand. 

Compared to a live presentation, where your focus is on the audience, in a company profile it is ok to talk about you. The reader’s purpose is to get to know you. 

A company profile is essential, from a startup to any major company

It is what most of your future partners and clients will see for the first time. What impression do you want to make? 

It happens for a lot of companies to get so involved in making the company profile that they forget for who is actually made. Putting in all the information about you will make it boring for the reader and at the same time won’t leave any mystery about you. 

As the Business Dictionary would define it: 

A company profile is a concise description which, among other items of information, includes  firm’s history, number and quality of its human, financial, and physical resources, organizational and management structure, past, current and anticipated performance, and its reputation, and the standing of its goods or services.

But let’s not get wrapped around a definition and see how we can make a unique profile. Even if it’s your company profile, we recommend you to focus on how your company helps your customers. 

It can also take many forms, some companies have it in a word document, others in a brochure, or as a presentation. We will talk about the 10 elements any company profile should have:

1. Mission statement/vision 

This is the moment where you tell customers what drives you to do what you do. Continue with your mission and what are the values the brand stands for. Without knowing all the details about your products, they judge you by your values and your vision. 

What does your company aspire to achieve? 

You probably know the mission’s company, as it is part of your brand identity. With it, or with some additional information, also cover here details as who are your primary customers and where are your operations active.  

2. Brief history of the company 

A very simple way to tell your history is with a timeline slide. This way you can put all the steps that got you to the present in a visual way that is easy to understand. For the important one you can always add a short paragraph.

Keep in mind that you should include both ups and downs from your company. Show your readers that you have been through difficult moments, but you overcame them. 

3. Overview of the solution

Spark some curiosity. Before getting into more details about each product/service you have, do an overview of the solution you are offering. Talk about what problem your solution tackles and how it does that.

You can also walk the reader through the process of creating this solution, what were your drivers and aspirations. This slide is meant to paint the big picture of your work.

4. Development & Growth 

Hit me some numbers. Use real facts and data to show the difference between where you started, where you are now and where the company is going. Based on the internal data make a connection with external factors. They will be of much more interest for the reader, and at the same time will be explained by your work.

Tell stories of how much effort all the company did to grow. It’s up to you if you want to share struggles your company faced or specific actions of improving.

5. Detailed Products & Services

If your company has only a few products/services you can present them individually. Each product/service needs to be described from a technical point of view ( specific characteristics ) and from a customer point of view ( how can it be used/ for what it is used ). 

In case there are too many products/services and it will take a lot of space to write about all, put them in categories. Under each category make a list of the products that it includes and add a general description. 

It would be very helpful for your potential client and also for you if you add pricing and offers for the products/services. This will save time and you will continue discussion with those who are interested even after seeing the pricing.

6. Industry recognition/position

Let your reader know what your position is in the market. Include details about market size, your contribution to the market and what is the course of the industry. Don’t forget to differentiate yourself from other players in the market. 

Even better, if you have received any recognitions or awards don’t be shy to mention them. Your readers will trust your company more if they see you have been acknowledged by specialized institutions. 

7. Client portfolio & Testimonials

Show your potential partner/customer with whom you have already worked. Having testimonials form the biggest clients will bring value to your brand. Try to get a quote from a well known person in that organization or from an authoritative one.  

Real feedback will strengthen your image without being too promotional. And is more credible as it comes from an external source.

8. Case studies

A very good way to showcase your work is with a case study. This means that you take a client that you worked with and start explaining how you worked together, what were the challenges, how you handled them, what was your approach and what were the results.

This is the process from the first talk until the end of the collaboration. Focus on the relevant aspects that showcase your solution and your communication during the collaboration. It is also helpful to have feedback from the client here. 

9. Team & Departments

Who are the people behind the company? 

In a startup it may be easier to present every member of the team, their background and area of expertise and it is also more important. A strong team sends a clear message, that you are ready for business.

For a bigger company having only the ones in leadership won’t be as meaningful. They must appear in the company profile together with the departments of the company. You want to transmit the image of a united company where every employee has its contribution.

10. Call to Action & Contact

A must have in your company profile is a simple push toward the next step. If the reader doesn’t know exactly what to do when they finish going through the document give them a few ideas, like:

“For more information contact us”, “Let’s schedule a call to talk more”.

In the end put the contact info where you can be found, address, email, telephone number. You can also have more contact persons for different situations. This will make it easier for the reader and will shorten the contacting process. 

Company profiles can get very formal and have a lot of pages, the difference is that you can make it more interactive. Use creativity and put yourself in the customer shoes to see what they would be interested to see. May it be in a word document form or a presentation format do the best to personalize it and add your colors to it (metaphorically and literally).

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Thank you for sharing this good information

This is mind blowing, thanks for sharing.

Thank you so much for this blog post, now i know what should i add in my comopany profile presentation? all these three slides are fabulous..!!

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How To Create a Meaningful Corporate Presentation

Within an infinite number of corporate events out there, how can you make sure yours stands out? Better yet, when your event is over, how do you ensure your attendees will feel like they gained value from what you had to offer?

A meaningful presentation will help you build strong professional relationships, build your credibility, and maintain your presence as a leader. To create a valuable corporate event, you must consider a variety of factors. However, one of the most important elements to consider is the presentations and content. A strong corporate presentation will include meaningful, easily consumable content connected to your event goals, tell a story, use clear language, and prioritize audience interaction.

Our years of experience helping industry leaders conceptualize and manage successful events has allowed us to create our own proven, concrete approach to corporate event planning. We’re sharing our tips with you in a two-part blog series.

In our first post , we covered how to choose your event type, create an agenda and goals, determine your overall message, and keep your attendees happy.

In this second and final post in the series, we will dig deeper and focus on how to create an impactful corporate presentation.

Be intentional with your content

What Bill Gates said in 1996 still rings true today. When it comes to building influence, content is king. Further, content plays a significant role in meeting your audience’s needs and communicating your message.

Just as the most successful conferences and meetings incorporate the themes in all aspects of the event, using the right content can add needed depth to the talk. Taking a cue from your event’s strategy and goals, consider the types of content that will tie the main takeaways together for your audience. What is the message that you want the audience to carry home at the end of the event, or your call to action at the closing keynote?

Establish your presentation’s outcome and goals

Hosting corporate events and conferences offers a unique opportunity to share insights, discuss strategy, and connect with industry leaders. However, fully connecting with your audience requires a clear understanding of their needs and your goals for the event.

One way to frame your thinking about connecting with your audience is using the “know-feel-do” framework. This exercise will help you outline your presentation’s main ideas as you identify the most relevant topics to your audience, as well as the takeaways for attendees.

Breaking it down, here are the three key focus areas:

What information do you want your audience to take away from your presentation?

As an example, the answer could include your company or team’s plans for success, details on a new initiative, how to solve a common industry challenge or details on a new program. The key is to determine the main points that you want people to absorb throughout the presentation.

What emotional response do you want to elicit from your audience?

For example, do you want attendees to fear the status quo, get excited about your new approach, or gain confidence in your leadership team?

Knowing how you want attendees to feel will help you test word choice as you create your presentation’s messaging. We will offer more insight on how to evoke emotion from your audience later in this post.

How will you turn your audience’s attention and interest into action?

• First, limit yourself to identifying three to five key actions per presentation. The odds are low that someone would follow through on more than a handful of steps.
• Second, be specific. Whether you want your audience members to reach out to an account manager or review the revenue opportunities of your latest offering, using direct instructions will give attendees clarity on next steps.

Building a clear understanding of what you want your audience to know, feel, and do will add exponential value to your content.

Make your presentation flow

At any one time, today’s professionals are often juggling several tasks demanding their attention, often on multiple devices, which is why during your presentation, it’s important to captivate your audience quickly and find a way to hold their attention. At The Spur Group, we’ve worked with numerous executives to build and deliver presentations that resonate with people. We offer five tips that you can use to ensure your next presentation flows well:

Set the context for your audience

Inevitably, you have a lot of information to cover throughout your presentation. Your topics may include new solutions that are faster and less expensive than your competition, additional services that make it easier for your customers and partners to implement solutions or innovative financing options that make the buying decision easier for your customers.

Presenters are often so familiar with their topic that it’s easy to forget the larger context and jump straight to the talking points. However, you need to set up your audience for what they are about to hear. Otherwise, they won’t understand the significance of your main talking points. Once the audience understands the full narrative, the likelihood increases that they’ll be receptive to your key points.

Acknowledge your audience

Sometimes, presenters make the mistake of focusing primarily on themselves during presentations. You might be familiar with this type of speech:

“We are so pleased to be here. As a leader in software and technology solutions, we have a lot of new innovations we are excited to tell you about, but these are just another step in our long history of ground-breaking work. Over the past 10 years, we have deployed more than our share of firsts...”

Why should your audience care about your company? How does it affect them?

Consider this alternative:

“We are so pleased to be here today, talking with some of our most important customers. As a company, we have several jobs. One of them is to listen to you with great intensity. Custom feedback has informed all of our most important innovations, and today, we’re excited to share some new ones with you...”

In this example, the speaker positioned customer feedback as a primary reason for the speaker’s success. The audience will become more receptive to the presented information once the speaker creates a connection with them.

Tell a story with a clear arc

Say you’ve been asked to speak about your organization’s approach to change management at an international conference. You may consider asking each of your team leaders to submit a section for the presentation. However, content from many different authors and perspectives can hinder the flow of your story.

You don’t have to do everything yourself. But you do need to build your presentation with a clear story arc in mind. As you design your talk, make sure it includes a clear beginning, key points to hit, and a wrap-up. If you use content from other team members, you will need to place it strategically throughout your presentation slides, so the story remains fluid. In other words, the content you gather from your team should be restructured to follow the arc you’ve developed.

Don’t avoid difficult topics (when necessary)

It’s common to want to focus on the positives when preparing for a presentation, however, this isn’t always the right approach when there’s an elephant in the room. Usually, if you are dancing around the obvious topic, the audience will notice.

If you are representing a company undergoing a drastic change, going through a financial hardship, experiencing friction in the marketplace, or another significant event, it’s important to address the issue (when possible) and explain the steps you will take to resolve it. Being transparent about the conflict at hand will allow you to build credibility with your audience. At first, your words may evoke feelings of anger, disagreement, disgust, and surprise within your audience. However, choosing to address a tough discussion can create a powerful opportunity to inspire your audience.

Balance your visuals and content

You’ve likely sat through presentations displaying charts and graphs with indecipherable numbers or images that do not add value to the speaker’s key points. Nevertheless, there are endless ways to make a presentation visually appealing.

Renowned author and motivational speaker Simon Sinek rarely uses any sort of presentation deck. He is known for his ability to deliver captivating presentations with nothing more than a large pad of paper and a marker.

Emulating Simon’s simplistic yet powerful delivery style, here are three suggestions to remember when creating your presentation’s visuals:

• Maintain the focus on you rather than the visuals behind you
• Keep your visuals simple
• Try using a mix of images and videos

Try to balance the visuals and words on your slides. Often, you’ll see executive presentations with visual slides that have one or two words. According to experiments in communication and memory, information delivered through images is more memorable than information delivered through words alone.

The measure of an impactful presentation is whether you’re able to leave a lasting impression on your audience. Delivering a powerful message is the key to inspiring everyone to act. By cultivating a powerful connection with attendees, setting the context, telling a story, addressing tough topics, and using meaningful visuals, your audience will walk away from your demonstration feeling motivated and empowered.

Use snackable content

One way to help you balance your visuals and words in your presentation is to find opportunities to use snackable content . Snackable content is shorter, easily consumable content that’s often a concise version of more complex information. Our experts at The Spur Group offer five ways to use it in your next event:

Find your ‘snackable moment’

Look for places where you can break down big ideas into small parts. Try to break down those ideas as briefly as you can. Look for concepts that can be conveyed effectively in no more than 10 minutes. Five minutes or less is even better. Within your broken-down ideas, try to find your snackable moment. In other words, your objective is to identify opportunities for a speaker to succinctly provide insight on a single problem or pain point and concisely present your business solution. Then develop the talking points. Spare the details unless they add meaning and value to your main points. Remember, you just want to convey one or two critical ideas.  

Leave the audience with a teaser 

By the end of your speech, your audience may be thinking, ‘What’s next?’ Take advantage of that emotion and end each presentation with a leading question. For example, “That solved our first problem. But what happens in this (next) scenario?” or “You might think that’s the hardest part. Have you thought about (next issue)?”  You want to entice the audience to attend the next session or watch the next video in the series. For example, “That solved our first problem. But what happens in this (next) scenario?” or “You might think that’s the hardest part. Have you thought about (next issue)?”

Use insights from your own network

Anyone can be an expert on a certain topic for just five minutes! Identify people in your own network who have specialized expertise and perspectives on topics relevant to your presentation’s main ideas.

Some ideas of people other than yourself that you could gather content from could include those who:

• Speak with customers after their first inquiries
• Follow up after a purchase
• Talk to your vendors 
• Answer emails or reply to tweets and comments on social media when problems arise
• Deal with gathering feedback after events
• Write your annual report or present to your board of directors 
• Have been with the company the longest
• Are the newest hires
• Are always the first person to brainstorm new ideas and embrace new tech
• Sit on your board of directors

All of these people have unique points of view and knowledge that can be converted into snackable content.  

Film and repurpose

Whether your event is virtual or in person, be sure to record all the short presentations. You can showcase your videos on your company website and social media accounts. Once your event is over, your customers won’t want the material to be gated. Provide links and remind them of your hashtags. Do your best to show people the relevance of each video and how one piece of content links to another. Guide them through your event tracks or themes and highlight the kinds of questions you’ve answered or problems your business has solved. You could even take it a step further by following up with your CRM and targeting or re-targeting people who would appreciate the fast, easily understood responses to common concerns. 

Test your content

Let data drive your decisions. If your developers, salespeople, CEO, or stakeholders need to be convinced of the value of snackable content for your event, test short posts and videos versus longer ones before your event. Identify which get more engagement. Gathering data on the most effective content beforehand will give customers a voice to tell you what kind of content they really want.  Snackable content is a simple, effective way to grab customer attention and leave an impact on them. And just like the best snacks, customers will keep wanting more!

Use real language

How can you ensure your message to your audience is clear? No matter how dynamic your content or the quality of your presentation skills are, if you use wordy language or jargon, your message will get buried. Using precise and accurate language will ensure the clarity and quality of your presentation. Here are three ways to help clean up your language:

Say what you mean

This may seem like an obvious guideline, but using flowery, inaccurate language is a common mistake. Without realizing it, sometimes presenters will use language that is approximate, but not exact to the message they intend to convey. For example, take the words “viable” and “feasible.” They are often used interchangeably — but they do not mean the same thing. “Viable” refers to whether or not something is capable of surviving, whereas “feasible” refers to whether something is possible. Choose words that most accurately portray what you mean.

Avoid jargon

No one would ever speak German to a Spanish-speaking audience. In the same sense, you shouldn’t use highly technical words or phrases with an audience who is unfamiliar. Communicate in a clear, common language, using layman’s terms when necessary. Avoid jargon and acronyms unless you know everyone in the audience will know what you mean. For example, financial analysts will have a different level of technical understanding than a group of chief information officers. Adjust your language to accommodate your audience.

Use short sentences

Less is more. Remain mindful of the fact that your audience has a short attention span. Use precise words and brief sentences. Stick to your main points by only adding sentences that will add value to your presentation. Often, using several short, pithy sentences will have a greater impact than using one compound sentence.

Use the power of storytelling

Nothing could be more revealing about someone than a powerful personal story. If you plan to share a personal story, you must commit to being vulnerable with your audience. If you pick the right story to share, your listeners will walk away from your presentation feeling empowered or inspired. The right tale will not only encourage your audience to listen, but to live, act, and ultimately become ambassadors for your message.

The story you plan to share will resonate with your audience if you can answer yes to the following questions:

1. does the story show empathy for your audience.

Your audience wants to feel heard and understood. For example, an executive leader may share the following: “Ten years ago, I was sitting exactly where you are now. I was listening to other executives and wondering how I could make my team successful.” The story is simple, yet effective because the speaker is putting themselves in the shoes of the spectators.

2. Does the story show how you overcame diversity?

When you are willing to tell others how you’ve failed, you are allowing yourself to connect with and inspire your audience. No matter how challenging the obstacle you once faced was, attendees will appreciate you acknowledging the fact that you’re human too.

3. Does the story reveal a personal motivation?

Everyone is motivated by different drivers. For some, it could be family. For others, it could be success in their industry. Tell a story that reveals what motivates you. Your audience will feel they can relate to you on a personal level, which will build your credibility.

On the other hand, your story will not resonate with your audience if it’s:

1. irrelevant.

If your story is unrelated to your presentation’s main message, attendees will likely start to wonder why you’re talking about yourself. An irrelevant story will cause you to lose credibility with your audience and you will look unfocused and off-topic.

2. Boastful

There is a discernible line between expressing empathy and boasting. Sometimes, presenters will fall into the trap of regurgitating their full resumes with the achievements highlighted. Telling a story with the intention of boosting your self-image will separate you from the audience and make you seem less authentic.

If your story isn’t interesting and lacks a conclusion, your audience will likely drift away and start distracting themselves by getting on their phones. Make sure your story has a clear beginning, middle, and end. You can get a sense of how your attendees will respond to the story by telling it to your friends or co-workers beforehand.

Real-life example: Seattle coffee company inspires company pride through stories

Every company event can be inspiring with the right story. For example, a Seattle coffee company held an event for its store managers. Executive leaders wanted to find a way to inspire the management team and increase their sense of pride in the company. The executives determined that “company pride” would be the event’s main message. To demonstrate company pride, company leaders decided to tap into the company’s history, its core value of compassion, and the quality of its product — a three-pronged approach to the core message.

First, the company’s executive team created an interactive experience that reinforced cohesion and pride. Attendees were encouraged to create post-it notes that shared their definition of leadership when they arrived. The exercise was a great way to spark conversations amongst attendees.

Second, not only did the event have coffee tastings, but it also showcased the growers’ stories so managers could learn about the farms where their beans were grown. The information was interesting information for coffee professionals and created a stronger bond between the managers and coffee suppliers.

Further, attendees had the opportunity to demonstrate compassion, the company’s core value, through a community restoration project. Hands-on work fostered connections among the different store managers. By the end of the event, the store managers felt inspired to perform their jobs better, share their stories with customers, and represent their company. The event was a success on all counts.

Stories are a universal way to connect with others. When used the right way, they are the key to effectively influencing your audience. A powerful story will instantly elevate your event to a moving and memorable moment for the audience.

Interact with the audience

No matter whether it’s in person or virtual, everyone goes to an event hoping to learn something new.

When a panel gets repetitive, or your keynote speaker’s speech doesn’t resonate with the audience, it’s only natural that your attendees will lose interest. How do you make sure your presentation is so intriguing that your attendees won’t be tempted to pull out their phones or laptops?

We offer six best practices to hold your audience’s attention:

1. use technology for interaction, 2. engage with your audience.

Create a new, engaging, and fun experience for your attendees. You can interact with the audience, even if it’s as simple as asking for a show of hands or moving through the crowd. If your event is virtual, you can engage by asking people to respond in the meeting chat or thumbs up/down on video.

Another idea that’s perfect for smaller events is creating small groups (ideally based on interest areas) for discussion and then bringing everyone back together to discuss the takeaways. You can also use this method if your event is virtual through the breakout room feature. Finally, you can keep your attendees interested by showing and demonstrating a new or unreleased technology or product. If your event is in person, allow the audience to see the product up close and interact with it.

3. Keep your audience moving

Sitting all day long is boring and uncomfortable. Break up lectures with small bursts of movement. Rather than speaking for an hour and then going straight into a question-and-answer session, divide your lecture in half. Incorporate activities in the break that introduce movement and reinforce the information shared in the speech. Then, assign one final exercise before the question-and-answer section. If your event is virtual, you could schedule multiple breaks for attendees to take a quick walk or get some fresh air. Ultimately, your material and content will resonate on a deeper level with the audience if they have more time to engage with the speaker’s ideas.

4. Personalize to your audience

This may seem obvious, but always read the room, even if you are in a virtual setting. Depending on the number of attendees, you can determine how personal you will make your speech. Think about the typical event your attendees attend and make sure your content, activities and presentation language are tailored to their needs and perspectives.

5. Remain mindful of your non-verbal communication

Stay mindful of your body language, gestures, and facial expression. If you aren’t a natural speaker, it could be helpful to watch videos of powerful speakers, then copy their body language or style of engaging the audience. Non-verbal behaviors engage the audience as much as, if not more than, the content of your speech. If you look stiff and uncomfortable, your listeners will start to disengage.

6. Creative thinking

Adapt your presentation to include unique ways to showcase your main ideas and content. Try to find ways to make your main points without relying completely on PowerPoint slides, which can grow repetitive after a while. Incorporate videos or demonstrations to break up the time. Remember, showing how something works in a visual or interactive way leaves a stronger impression than simply explaining how it works.

Keep your audience engaged in any event setting

If you are presenting at a virtual event hosted by your company, you can take some cues from data platform Splunk on how to keep your audience’s attention. To make its digital events stand out, Splunk uses a dynamic and interactive interface that guides attendees through different digital ‘rooms.’ The rooms include waiting areas for sessions (such as an entry plaza at a theater), networking lounges, partner ‘zones’ to showcase Splunk’s partners, a theater for live sessions, and a game room.

Additionally, Splunk provides a sponsor expo hall for attendees to browse content and chat with each other, either one-on-one or in groups. To encourage participation during sessions, Splunk will sometimes host scavenger hunts for members of its virtual audience who can earn prizes for completing activities.

Real-life examples of engagement

Google's annual developer event.

At Google’s annual I/O event in 2019 , the company offered endless ways to keep its audience engaged. The conference typically brings together developers from around the globe to network, get a first look at the latest Google products, and engage in hands-on learning with Google experts.

The three-day outside tech ‘festival’ featured endless interactive learning sessions, including sandboxes, code labs, app reviews, office hours, and meetups for networking before, during, and after the event. The sandbox stations provided attendees with hands-on demos of Google’s newest technology. One sandbox showcased augmented reality (AR) use cases by bringing an espresso machine ‘to life ’ through augmented images. If attendees scanned the code associated with the espresso machine on their smartphones, a lifelike version of the espresso machine appeared on their screens and allowed them to explore the different features and capabilities in an interactive way. By using AR technology in real-time, attendees could better grasp and visualize the benefits of using Google’s AR technology to showcase their own business’ products.

How do you keep your audience engaged if your event setting falls somewhere in between in-person and virtual? Salesforce’s 2021 Dreamforce event set a new standard for all hybrid events moving forward. More than 1,000 people were invited to attend the event in person, and attendees from 177 different countries joined virtually from home.

Guests who attended in person saw live musical performances, celebrity appearances, and could participate in live educational programming sessions. Virtual attendees could watch performances and participate in learning sessions either in real-time or on-demand through Salesforce’s online streaming platform, which featured more than 125 hours of content from Dreamforce. The streaming platform also allowed virtual attendees to network and chat with one another, as well as submit questions for on-site speakers to answer during sessions.

Plan for success at your next event

No matter what event format you choose, actively engaging and interacting with your audience is crucial to leaving a lasting impression, increasing lead generation, and building your company’s brand awareness. The strategies we’ve presented here will allow you to craft a meaningful presentation at your next event. Plus, with hard work and commitment, you can create a powerful experience that connects, inspires, and influences your audience.

The Spur Group has decades of experience with events across industries. We pride ourselves on working on a one-on-one basis with our clients to help them cultivate captivating events. If outsourcing event planning or management for your next event makes sense for your team, our firm can provide the resources and expertise you need to ensure success.

This blog is the second and final blog post in a series on corporate event planning best practices. Check out the first blog in the series on event planning.

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[Updated 2023] 50 Best Company Presentation Templates To Ace The Corporate Ladder

Malvika Varma

Let’s face it! Company presentations are generally the same– unattractive and boring. 

Your company presentation is a crucial thing! It is often the primary stage of your business as it forms the ground for further discussions. Do it right and witness your company flourish! Do it wrong and lose a lot more — brand identity, productivity, and communication effectiveness. Whether you’re introducing your company to venture investors and potential clients or discussing the business with senior management, you need to make an amazing first impression . 

A well-crafted business presentation assists you in achieving significant goals like sealing deals or developing of partnerships. It is an important tool that evaluates the components of the company, like plans, progress, and specific goals. The secret ingredient of a successful business presentation is putting your heart and soul into it. The right presentation will help you in connecting with your audience and show them the value of your ideas and vision, thereby serving the purpose. 

Now the question is how can you make an engaging company presentation? Well, this is where we come into the picture. SlideTeam provides the 50 best company presentation template complete decks that are as unique as your organization, your products, and your services and make you stand out from a dozen others. 

Company Presentation Templates To Download

Template 1: company profile ppt template.

Download this template

Our PPT Template is the perfect solution for anyone looking to create a comprehensive, engaging, and visually stunning overview of their company. With our Company Profile PPT Template, you can showcase your brand's vision and mission, introduce your founders and team members, and highlight your company's goals and objectives. Our template allows you to share your organization structure, workflow, and future projects with your audience, giving them a clear picture of where your company is headed. But that's not all - our PPT Template also provides a detailed comparison with your competitors, enabling you to showcase what sets your brand apart from others in your industry. By illustrating your company's unique selling points and core values, you can create a compelling brand narrative that resonates with your audience and sets you apart from the competition. Download now.

Template 2: Business Plan for New Company PowerPoint Presentation Slides

Looking for a professional and comprehensive way to showcase your business to investors, stakeholders, or potential clients? Look no further than our Business Plan PPT Template!

Our template is designed to give you a head start in creating a visually appealing and informative company profile presentation. It includes all the key sections you need to highlight your brand, including your value proposition, product roadmap, business model, revenue model, go-to-market strategy, and financial projections. Our template helps to create a compelling story about your business that showcases its strengths and potential while providing key insights that will help stakeholders make informed decisions. Get it now.

Template 3: Business Model For Startup Companies PPT Template

Introducing the ultimate PPT template for startup companies - the perfect tool to help you unlock the full potential of your business. Our Business Model PPT template is designed to provide you with the tools you need to effectively communicate your market insights, the company's unique selling proposition (USP), projected key financials, objectives, and strategic positioning to investors, partners, and stakeholders.

Crafted with the needs of startups in mind, this template is both creative and engaging, making it easy for you to capture your audience's attention and communicate your message effectively. 

With this template, you'll be able to showcase your startup's unique value proposition and market insights in a visually stunning way. You'll also be able to present your financial projections and key objectives with clarity and precision, helping you to secure the investment and support you need to take your business to the next level. Download now.

Template 4: Company Profiling PPT Template 

Download Company Profiling PowerPoint Presentation Slides

As you know, a company presentation is your best tool to narrate your corporate story to the audience with clarity and simplicity. Highlight the strengths of your enterprise in an interesting manner using our complete PPT deck. The professional summary of your business and its activities presented here will keep the audience engaged and make it informative for the investors as well as management staff. Our company presentation templates are pre-designed to help you out with numerous ideas on how to illustrate the various facets of your organization. Reach new heights with this captivating enterprise PPT deck. This company profiling PowerPoint template can be employed for company introduction to new employees, pitch capitalists, and whatnot. 

Template 5: Company Summary Of Business Plan

Break the stereotype of monotonous company presentations. Save yourself from the yawn-inducing corporate presentation by downloading our attention-grabbing company profiling PowerPoint template. All crucial elements to making an awesome business presentation are incorporated in this PowerPoint layout. Acquisition strategy plan, core values, company objectives, organizational structure, and other aspects which amplify the success of the firm can be presented effectively. It is also useful for project managers, HR, and other management meetings conducted to track corporate milestones.

Template 6: Corporate Profile PPT Slides

Do wnload Corporate Profile PowerPoint Presentation Slides

Deliver an in-depth blueprint of the organizational structure and leave a mark on the audience's mind by utilizing this corporate profiling PowerPoint theme. The complete deck is specially designed by keeping in mind all the essential elements that can help you reach the top of the corporate success ladder. Build a strong connection with your audience by using this corporate profile PPT presentation describing the agenda, vision and mission of the enterprise, achievements accomplished and lots more. Utilize our professionally designed company presentation template in meetings, where core values, solutions, and business strategies are to be discussed with co-workers and management staff.

Template 7: Vision, Mission, Goals, And Objectives

Download Vision Mission Goals And Objectives PowerPoint Presentation Slides

Is achieving targets on your mind? Look no further. Incorporate our company goals PowerPoint template to state and achieve corporate goals within the deadline. Our business goals PPT presentation is interactive enough to communicate your ideas effectively. This attractively designed PowerPoint complete deck can also be used to foster teamwork and describe what your institution wants to accomplish.  

Template 8: Business Pitch

Download Business Pitch PowerPoint Presentation Slides

Weave an interesting story for your startup fundraising meeting by introducing this awe-inspiring business pitch PowerPoint template. If you are new to the corporate world and looking to start your own business, then this content ready company PowerPoint template can be of great use to you. The format, design, and selection of slides make it very easy to explain the financial projections and growth strategy to the stakeholders. Impress your prospects by giving a framework to your business ideas and climb up the corporate ladder.

Template 9: Business Achievements PPT Template

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Business accomplishments give us the much-needed confidence to excel further. The company presentation template consisting of business achievements can be employed to illustrate the key milestones achieved. Project managers can present our pre-designed corporate achievements PowerPoint complete deck to acknowledge the teammates and encourage them to continue showing dedication. You can list the company achievements with the use of the timeline so that the viewer gets a clear idea about the progression of your firm. 

Template 10: Business Campaigning

Download Business Campaigning PowerPoint Presentation Slides

Campaigning is so important in the success of any business. Poor business campaigning can easily fade your presence from the market. Discuss the brand promotion channels and tools with the marketing team to outshine your competitors. Advertising techniques to boost the business in the online and offline market can be formulated by taking the aid of this company presentation template complete deck. This editable company promotion PowerPoint template can be incorporated to analyze the marketing strategies to target different sets of audiences.

Template 11: Business Operational Excellence Strategy

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Business Operational PowerPoint template can be used to showcase the operational excellence for your company to create value for customers and stakeholders. Discuss the agenda, operational and customer-related challenges with the senior managers and figure out ways to mitigate sales and marketing challenges using this PowerPoint template. The eye-appealing graphics with a thoroughly researched content of the company presentation template complete deck makes it a perfect fit for presenting the company stats across the table.

Template 12: Business Overview Module

Download Business Overview Module PowerPoint Presentation Slides

Portray all your success stories with our company overview module PowerPoint presentation. Amplify your core values, milestones achieved, and services offered to ace your business presentation. This business presentation template can be tailored to suit your needs as it is completely editable. You can also bring the spotlight on the press and media coverage of your institution with the assistance of our company presentation PowerPoint layout. Present this complete deck in front of your clients and get an overwhelming response converting it into a deal done right.

Template 13: Product Design And Development

Download Product Design And Development PowerPoint Presentation Slides

If you are looking for a powerful company presentation template to launch a new product in the market, you are just a few clicks away. This product design and development PowerPoint template can make your brand stand ahead of others. Comprising PowerPoint slides such as product idea screening, product lifecycle, market analysis, development plans, cost analysis, product roadmap, and other significant features, you can download our company presentation complete deck to ace your next product launch meeting.

Template 14: Market Growth Rate

Download Market Growth Rate PowerPoint Presentation Slides

Demonstrate the market driving factors with the help of this professionally designed market growth rate PowerPoint layout. Discuss the market analysis with the marketing team to identify trends and driving forces to forecast the sales and mitigate risks beforehand. Incorporate our pre-designed company PowerPoint layout to boost the dominance in the field. Download this corporate presentation template to communicate right and build your brand image. Just add your organization's statistics and you are ready to go.

Template 15: Business Strategy Innovation

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Introducing business ideas is no piece of cake. The repercussions of a single decision can last for a long time. Download our innovative business strategy PowerPoint complete deck to bring business innovation in an organization for a positive impact on the overall growth of the company. This PPT deck includes topics such as business model innovation framework approaches to the business model, the strategy of innovation, business model innovation segments, and many more. Download this impactful company presentation template to give an engaging presentation to your seniors and colleagues to have a competitive edge over others.

Template 16: Quarterly Business Review

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Use this template to talk about quarterly highlights, financial summary, key developments, balance sheet, cash flow statement, key financial ratios, and other important information of your organization. Beneficial in showcasing the company results and suggesting methodologies for improvement, this company presentation template can be of great advantage to you. No need to prepare the presentation from scratch as this PowerPoint template is well-researched and the designing aspect makes it very appealing.

Template 17: Start-Up Business Proposal

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Startups have to toil day and night to get an opportunity to make their business ideas come to reality and we want to give our best shot. Download our professionally designed startup company presentation template to showcase the executive summary, market insights, services offered, objectives, key financial highlights and other crucial elements to convince your investors. This start-up company PowerPoint complete deck is a must for your institution as it covers all the aspects of a great business pitch. 

Template 18: Organizational Success

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Organizational success is dependent on numerous factors and each element plays a crucial role in determining the corporate triumph. Discuss the tools and techniques your company adopts to increase the efficiency by employing our professionally designed company presentation template. This enterprise success PowerPoint complete deck can be used to illustrate the steps to achieve organizational effectiveness along with the dimension. Human resource management of your firm can utilize this business PPT theme. 

Template 19: Detailed Business Plan For Company

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Have a business plan but clueless about how to prepare an attention-grabbing PowerPoint presentation? The solution is just a click away. Download our business plan PowerPoint theme and illustrate the solutions to the problems and a detailed growth plan suggested to a strong market game. Including the contents, growth strategies, financial projections, details of shareholders, this company presentation template can also be employed by start-up companies to c onvince the investors to invest in your business idea. The shareholding pattern and milestones achieved can be highlighted in an effective manner using this visually attractive business plan PPT theme.

Template 20: Investor Relations Profile

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Investors' relations are directly linked to the brand image. Employ this company presentation template to discuss the business canvas model, investment deals and monthly run revenue to showcase the company achievements. This investor relations PowerPoint complete deck is particularly helpful in building trust with potential clients. Download this customer relations PPT template and convince your clients to work with you.  

Template 21: Business Performance Analysis And Planning

Download Business Performance Analysis And Planning PowerPoint Presentation Slides

Analyze the financial situation of your business by incorporating this detailed company presentation template. This business performance analysis and planning PowerPoint template can be utilized as the quarterly results of the company as it includes topics such as financial summary, key developments, balance sheets, cash flow statements, etc. to give a clear view of the financial status of the firm. Employ this corporate performance PPT theme to ace your business.

Template 22: Financial Assets Management KPI And Dashboard

Incorporate this company dashboard PPT template in providing an overview of setting up KPI reports for your enterprise. Summarize your business stats and figures in an impressive report of business performance to help your organization navigate the best strategy to adopt for boosting the sales and profitability of the company. This pre-designed company presentation template can be downloaded by finance analysts to present the company results in an interesting way to the viewers. 

Template 23: Brand Resonance

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Brand image plays a crucial role in determining the success of the company, which can be effectively communicated by introducing this company presentation template. The concepts like the brand loyalty pyramid, measurement framework, and brand measurement can be discussed with your employees with the assistance of our brand resonance PowerPoint template.

Template 24: Business Operational Challenges

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The general operational challenges faced by business houses can be described using this company presentation template. Illustrate ground realities of the market scenario to employees to showcase the company strategy, objectives, changes in the competitive market scenario, sources of revenue, etc., with this business challenges PowerPoint presentation. Download this PPT theme to highlight the key performance indicators of your firm and strategize the methodology to be followed accordingly. 

Template 25: Company Marketing Analysis Report

Download Company Marketing Analysis Report PowerPoint Presentation Slides

Marketing analysis of an enterprise is of great importance as it is related to the generation of revenue of the company. Download this company presentation template to showcase the key highlights of your business. Discuss the factors that are responsible for company sales and marketing by utilizing our content-ready PowerPoint presentation.

Template 26: Entering a New Market

Enter the market with a bang by incorporating this powerful company presentation template. Identify your target market, have thorough market research, and a good marketing strategy like market assessment, business case development, implementation roadmap, etc., can be illustrated by employing this entering a new market PowerPoint theme. Download this business PPT complete deck and impress your prospects.

Template 27: Business Model Design

Download Business Model Design PowerPoint Presentation Slides

Present your business model like a pro by introducing our professionally designed company presentation template. Essential for your business meetings, this business model PowerPoint complete deck covers all the topics which give an edge over other presenters. Discuss the enterprise roadmap, agenda, objectives, and goals by downloading this visually attractive PPT layout and excel at the business conferences. 

Template 28: HR Induction

Download Hr Induction PowerPoint Presentation Slides

Have an impressive HR induction by downloading this very handy company presentation template. Giving a detailed overview of the company success road map, milestones achieved, corporate hierarchy, office timings, office dress code, attendance portal, leaves and holidays, rules and regulations, our company briefing hr induction ppt is a must to give the information to the new employee in an interesting and engaging manner.

Template 29: Recruiting Process PPT Template

The HR department can download this company presentation template to illustrate the recruitment process and portray the transparency of the organization. Elaborate your hiring process using this eye-catching PowerPoint complete deck to strengthen the human resource process of your institution. Showcase the recruitment agencies, hiring process, job description, recruitment funnel, the budget allocated and other such important components of the employee recruitment process by downloading this company hiring PPT theme.

Template 30: New Product Analysis

Product analysis before launching in the market is a significant step as the company's reputation is at stake. Download this visually appealing company presentation template to highlight the key features to be analyzed before introducing a new product in the market. Illustrate the different parameters that must be met for performing well by utilizing this new product evaluation PowerPoint complete deck. 

Template 31: Business Operations Cycles

Download Business Operation Cycles PowerPoint Presentation Slides

Business operation cycles are essential for the smooth functioning of your organization. Incorporate this company presentation template for displaying the executive summary, company mission statement, strategy to excel in business, potential sources of revenue and other chief areas. Download this awe-inspiring business management PowerPoint complete deck to illustrate the key performance indicators, financial and operational summary of your organization. The designing element used here is definitely attention-grabbing.

Template 32: Business Strategic Planning Template For Organizations

Business Strategic Planning Template For Organizations PowerPoint Presentation Slides

Accomplish the company goals by stating your mission and vision and lay a firm ground for your organization. Employ this business strategic planning PowerPoint complete deck highlight the purpose of the business plan, the SWOT analysis, brand promotion road map, company sales & performance dashboard effectively. Download this company presentation template to give an impressive enterprise overview for the board meetings.

Template 33: Project Management Concepts And Principles

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Gain a competitive edge in your company by illustrating this company presentation template to your employees. Precisely highlight your project management principles and concepts by downloading our content ready business PPT complete deck. Brief your colleagues about project management principles and techniques for precise control and monitoring.  Download this business management PowerPoint template about the constraints or roadblocks of your organization. 

Template 34: Company Overview

Give an impressive company overview by employing our aesthetically appealing organization profiling PowerPoint complete deck. This visually communicating company presentation template is perfect for highlighting your enterprise’s strength in front of your investors and potential clients. You can also demonstrate the risk management report to discuss ways of mitigating risks in business.  

Template 35: Customer Acquisition Business Process

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Showcase the procedure your company adopts for gaining new clients by stating the agenda, customer acquisition management, framework and target prospects in a very compelling manner. Download this pictorial company presentation template to highlight the efforts as well as tips required to turn a prospect into a loyal customer and hence boost the sales of your organization. 

Template 36: Introduce Company Profile

Download Introduce Company Profile PowerPoint Presentation Slides

Introduce your enterprise for pitching investors and leave a powerful impression by employing our company presentation template. Starting with the agenda of your company you can easily strike the viewers’ attention as this pre-designed organization briefing PowerPoint complete deck covers all the essential elements of portraying the strengths of your company. You can showcase the founders and your talented workforce in an effective way by introducing this organizational introduction PPT theme. 

Template 37: Business Profile PPT Template

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Incorporate our multi-purpose company presentation template to highlight the business framework and the core values of your organization. The color palette used in this business PPT complete deck caters to a wide variety of topics such as milestones achieved, company roadmap, organization structure, services offered and lots more which portray the efficiency and dominance of the company in the market. 

Template 38: Business Change Principles

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Engage your audience with this beautifully designed company presentation template and explain the concept and principles of business change management effectively. Discover opportunities and educate your employees to learn new skills with the help of this business transformation PowerPoint complete deck. Take the help of this content ready organization change strategy PPT layout to formulate a plan and provide effective training to your workforce. Download our professionally designed business PowerPoint template to manage time and prioritize different tasks in your enterprise.

Template 39: Strategic and Operational Planning

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Document and establish the right direction of your business by incorporating this company presentation template. The progress of your business is directly linked to the strategic and operational plans you adopt to manage resources, risk and return across an organization and stand ahead of your competitors. Articulate the decisions made about the organization's goals by downloading this business plan PPT complete deck.

Template 40: Marketing And Sales Strategy Business Plan

Download Marketing And Sales Strategy Business Plan PowerPoint Presentation Slides

A strong marketing and sales strategy can make or break a company. Highlight the significance of a powerful business plan by downloading this company presentation template. Illustrate the challenges and the solutions proposed to meet the target with the assistance of this content ready business PPT complete deck. Explain the value proposition and acknowledge your team by downloading our marketing and sales strategy PowerPoint templates.

Template 41: Company Introduction

Download About Our Company Introduction Profile PowerPoint Presentation With Slides

Cover the important aspects of your enterprise with this aesthetically appealing company presentation template. Introduce the founding members of your company and their vision and mission to showcase the core values and principles in a convincing manner. You can also showcase future projects and workflow in your organization. Influence your prospects by illustrating customer testimonials using this pre-designed business PPT theme.

Template 42: Business Continuity Audit Program And Checklist

Download Business Continuity Audit Program And Checklist PowerPoint Presentation Slides

Auditing is a very crucial component for your firm as it helps your business in keeping track and achieving goals. Highlight the types and procedures of your enterprise audits by downloading this company presentation template. Finance analysts can download this business continuity PowerPoint complete deck to illustrate the audit conversion system and portray the company efficiency. 

Template 43: Company Representation

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Introduce your organization with a bang by downloading this graphically convincing company presentation template. Amplify your business goals, objectives, ideas and core values by employing our striking business profiling PowerPoint theme. Showcase your services and upcoming projects to establish a solid foundation for your enterprise in front of your stakeholders. 

Template 44: Performance Rating

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Discuss the performance rating system of your institution by giving an overview of the employee assessment criteria by utilizing this beneficial company presentation template. Discuss the evaluative methodologies and tools to access the overall work quality of your employees by downloading this human resource management PowerPoint complete deck. Workforce assessment on various parameters can be described with this graphically appealing HR PowerPoint template.

Template 45: Project Quality Management Plan Checklist

Download Project Quality Management Plan Checklist PowerPoint Presentation Slides

Ensure getting your quality assurance and quality control methods conveyed effectively by employing this quality management PowerPoint template. You can discuss the evolution of quality management in your organization and its key principles by employing this company presentation template and suggest solutions to the problems faced in the process. 

Template 46: Financial Proposal PPT Template

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Finance experts of your organization can make optimum use of this pre-designed company presentation template to highlight the financial plan proposed to pitch in investors. The business highlights and financial summary can be discussed with your fellow teammates by using this visually appealing company budget PowerPoint presentation.

Template 47: Elevator Pitch PPT Presentation

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Leave no stone unturned by incorporating this professionally designed company presentation template to influence your potential investors. Present this awesome company presentation to impress your audience like never before. This content ready elevator pitch PowerPoint complete deck highlights all the essential elements to give you an edge over others. 

Template 48: New Employee Briefing

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Employ this HR induction company presentation template to give a briefing to your new employees. Mention the attendance portal, leaves and holidays, office timings, dress code, rules and regulations, employee compensation and benefits and salary package with the assistance of our company presentation template.

Template 49: Feedback and Performance Management PPT Template

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Feedback is so important to ensure continuous performance improvement in your business which can be highlighted using this company presentation template. Employee assessment and different criteria on which the capabilities are judged can be displayed to make the colleagues aware of the transparent rating system of your organization. Download this employee evaluation PowerPoint complete deck and portray the work efficiency of your enterprise.

Template 50: Company Results PPT Slides

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Get the spotlight on you by incorporating this attractively designed company presentation template. Show your institutions overwhelming performance in our pre-designed and get applauded by your seniors. 

A company presentation is not just a deck of well-designed slides! They reflect the future of the company. Catering to a variety of purposes, we have curated the best company presentation templates to ease the work for you. If you’re already feeling pumped about your next corporate meeting, then definitely download these 50 Best Company Presentation Templates and double your impact!

FAQs on Company Presentation

What is a company presentation.

A company presentation is a document or a set of materials, usually in a slide deck format, that provides an overview of a company, its products or services, and its overall performance. The purpose of a company presentation is to communicate the company's key information, objectives, strengths, and achievements to different stakeholders, including investors, customers, employees, partners, and the general public.

A typical company presentation may include information on the company's history, mission statement, leadership team, organizational structure, financial performance, and competitive landscape. It may also showcase the company's products or services, including their features, benefits, and value propositions, as well as highlight the company's achievements, awards, and recognition.

How to make an effective company presentation?

To make an effective company presentation, you should keep in mind the following tips:

• Know your audience: Before creating your presentation, it's important to know your audience and their needs. This will help you tailor your content and messaging to their interests and priorities.
• Define your key message: Identify the core message or takeaway that you want your audience to remember after your presentation. This will help you structure your content and focus on the most important points.
• Keep it concise: Avoid overwhelming your audience with too much information. Stick to the key message and present information in a clear, concise, and easy-to-digest manner.
• Use visuals: Visual aids such as images, infographics, and graphs can help to break up text and make information easier to understand. They also make your presentation more engaging and memorable.
• Tell a story: Use storytelling techniques to create a narrative that connects with your audience and conveys your message in a compelling way. Use real-world examples and anecdotes to make your content relatable and memorable.
• Practice and rehearse: Practice your presentation several times to ensure that you are comfortable with the material and can deliver it with confidence. Rehearse in front of friends or colleagues to get feedback and improve your delivery.

Be authentic and enthusiastic: Show your passion for your company and your message. Be authentic and enthusiastic, and use your own voice to connect with your audience and build rapport.

How to describe a company in a PPT presentation?

When describing a company in a PPT presentation, it's important to keep the following points in mind:

Company overview: Start with an overview of the company, including its history, mission statement, core values, and leadership team.

• Products or services: Describe the products or services offered by the company, including their features, benefits, and value proposition. Use visuals and examples to illustrate how the company's products or services solve problems or meet customer needs.
• Market and competition: Provide an overview of the market in which the company operates, including size, growth, and trends. Discuss the competitive landscape and how the company differentiates itself from its competitors.
• Financial performance: Share the company's financial performance, including revenue, profit margins, and key metrics. Use charts and graphs to help visualize the data and provide context for your audience.
• Future plans: Discuss the company's plans for growth and expansion, including new products or services, new markets, and strategic partnerships. Highlight any achievements, milestones, or awards that the company has earned.
• Conclusion: End the presentation with a clear and compelling call to action, such as investing in the company or purchasing its products or services.

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Company Overview Template

Every company has a unique story to tell. However, it can be difficult to put together a beautiful presentation that tells your story effectively and looks great at the same time. Our company overview template is the answer. With this presentation template, you can share your company’s philosophy, specific goals, team members, products or services, plans for the future, and more.

Beautiful.ai’s company overview template is perfect for:

• Annual meetings
• Potential customer or investor pitches
• New hire orientations

Use the Company Overview Template to highlight your story

A company overview presentation requires brevity and organization, with each part designed to tell a different aspect of your company’s story. Create visual interest by adding graphics, photos, charts, or videos to engage your audience. These visual design features can be added to your slides with a single click.

Tips for creating a Company Overview Presentation

There are many ways to design a successful company overview presentation. Some tips to consider during creation include:

Keep your copy short and simple on your slides. Your company overview presentation is a guide that supports what you’re saying; it’s not an essay.

Share your history, why your company was founded, and the challenges you’ve overcome to get where you are. Don’t be afraid to use stories, brand voice and tone, and humor to keep it interesting.

Your presentation should unfold in a story that keeps your audience engaged. The order of your slides impacts the ultimate outcome and whether or not your audience is persuaded at the end of your presentation.

Use graphics, photos, carts, and videos to bring your story to life. Visuals capture your audience’s interest and can help you tell your story in impactful, memorable ways.

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The Ultimate Guide to Corporate Storytelling

Home / TPC Blog / The Ultimate Guide to Corporate Storytelling

You’ve probably heard that storytelling is all the rage in the business world today. But you might be wondering, “What is corporate storytelling and how do I get started?” Read on to learn Corporate Storytelling 101: What it is, why it’s the most effective way to get your ideas heard (and acted on), and how to get started.

What is corporate storytelling, and why is it so valuable?

Corporate storytelling is, well, just what it sounds like… telling stories at work . But let’s face it, most of us don’t know  how or where to begin. How can we possibly persuade and motivate our manager, prospects or customers into action through a story?

Like any book, movie, or play, corporate storytelling can take people on an emotional journey. And, bluntly put, humans are suckers for an emotional journey. When presented authentically with strong logic and visuals to bolster your message, a well-crafted story is sure to drive people to act.

Facts and data presented with no story are often difficult to follow because they lack context. Haven’t ALL of us experienced presentations with endless bullets and charts that leave us bored, confused, and remembering nothing?

Weaving a story into a product update, customer pitch, or recommendation is remarkably simple. In fact, corporate storytelling sells ideas in any format…from emails, to one-pagers, to PowerPoint decks. Bottom line: story structure strengthens all forms of communication.

How does corporate storytelling lead to getting decisions made?

The end goal of nearly all business communications is producing a decision, whether big or small. The vast majority of decisions we make are based on both logic (which appeals to the left brain) and emotion (which appeals to the right brain). However, neuroscience has proven that emotion is even more important than logic when it comes to driving a decision – even in the boardroom . The best way to establish this potent, decision-driving combination is by weaving your facts, data, and ideas into a story framework .

Who needs corporate storytelling?

Storytelling is useful for anyone who presents updates, reports, or wants their ideas to influence decisions. This includes:

• Teams that present internally or externally clients, prospects or key stakeholders
• Those who present to executives
• Salespeople , or anyone who want to educate prospects and close deals
• Anyone that presents data and wants to incorporate their metrics into a digestible, meaningful   narrative. Numbers alone won’t tell the whole story .

How do I build a business story?

Like any story, corporate stories should be built on a framework that provides a roadmap for your supporting facts and data. There are four major elements in the arc of a story:

• Setting : Your setting is a snapshot in time, a place, or a circumstance. It immediately establishes the context for your message
• Characters : Your characters are who or what is affected by the current situation — your customers, employees, or team.
• Conflict : With the context of setting and characters in place, it’s time to reveal the conflict. Conflict provides the tension that gives your audience a reason to care – and get it resolved.
• Resolution : With setting, characters, and conflict established, your audience’s emotions will be built up. They will hopefully be ready to embrace your resolution – your recommendation, product, or solution.

Your story framework provides important guidance on what is critical in advancing your story, and what is secondary. Establishing a clear setting, characters, and conflict first, gives you a much better chance of getting your audience to care about your resolution.  

A story framework has another powerful benefit: It creates flexibility within presentations.  Depending on audience needs, well-architected decks will expand and contract easily. Executives can be unpredictable (and impatient). They might want to suddenly drill down into a chart or fast-forward to the resolution. No matter what, a storytelling framework gives you a roadmap at all times so you don’t get lost and prepares you for a sudden dialogue .

The benefits of corporate storytelling are profound. Clear, well-organized, and purposeful communications will catapult careers , further team goals, and create a nimble organization.

Does using a storytelling framework mean starting every presentation from scratch?

Many of us build decks with a big team or “borrow” slides from colleagues. This often creates a hastily cobbled together “ Frankendeck ” that doesn’t work – logically or visually. The more you understand the patterns of corporate storytelling, the easier it is to incorporate any outside chart, graphic, or anything else. You can still save time by incorporating outside slides but you won’t scare off your audience with a confusing “ Frankendeck.”

What’s the best advice for getting started with corporate storytelling?

First and foremost, you must have a clear understanding of your audience . You will do no better preparation than stopping, taking a moment, and walking in their shoes. Imagine what is happening in their world? Dedicate yourself to offering them something that will truly benefit them.

Second, isolate the BIG Idea of your presentation. What is the most important piece of information or concept that you want to leave with your audience? It is the through-line that runs through your entire presentation. Every fact or piece of data you include should be supporting and driving your BIG idea forward.

Finally, possibly our simplest piece of advice is to advance your story with your slide headlines. As you structure your facts and data into a story framework, shout the main piece of information at the top of every slide. If you look at your slide headlines in isolation of everything else on your slides, they should provide a clear start-to-finish narrative.

We believe the tools and strategy used in building a visual story is much like those used in constructing a home. Preparation is critical and should always begin before any actual building starts.

What are some resources to get started with corporate storytelling?

There is nothing that better jumpstarts storytelling than having a framework to help you organize your ideas into a story arc. This will set the stage for every presentation you make.

We have scores of articles about visual storytelling. Our quickest reference on storytelling fundamentals, is our 3-part video series . For a longer conversation, listen to a podcast by corporate storytelling experts here .

We also recommend custom PowerPoint templates that allow you to quickly and easily create story-driven narratives. Well-built templates not only save you tons of time when putting together decks, they allow teams to easily pull together a cohesive story, using slides that speak to Setting, Character, Conflict and Resolution. Again, if everyone is using the same story framework and a presentation template built in their brand, organizing a presentation is simple.

Where can I learn more about corporate storytelling training?

The fastest way to develop storytelling expertise is with training. Companies like Facebook, Nike, Marriott, and Accenture, as well as Learning and Development experts everywhere, have recognized the incredible advantages of investing in corporate storytelling. Everyday, more and more companies are striving to imbue storytelling throughout their organization. The Presentation Company’s workshops, including their flagship Crafting Strategic Visual Stories , has trained people at Fortune 500 companies all over the world.

Ready to learn more about TPC’s Corporate Storytelling workshop? Click here for more info.

Company culture presentation: A comprehensive guide

Company culture: The key to success. Learn to create a winning culture with our guide.

Raja Bothra

Building presentations

Hey there, fellow business enthusiasts!

In this comprehensive guide, we will delve into the intricate art of presenting your company's culture effectively. Whether you're an HR professional, a manager, or just someone interested in the dynamics of corporate environments, this guide is your ultimate resource.

What is a company culture?

Before we dive into the nuts and bolts of creating a remarkable company culture presentation, let's establish what company culture truly means. Company culture is the collective personality of an organization. It encompasses the shared values, beliefs, practices, and the overall atmosphere that defines your workplace.

How company culture presentation impacts employees

Now that we understand what company culture is, let's explore how a well-crafted company culture presentation can influence your employees. A compelling presentation can ignite enthusiasm, boost morale, and foster a sense of belonging among your team. It's not just about fancy slides; it's about conveying the heart and soul of your organization.

How to structure an effective company culture presentation

Creating an impactful culture presentation requires careful planning and structuring. Here's a step-by-step guide to help you craft a presentation that leaves a lasting impression:

1. Start with a strong foundation

Begin by understanding your company's core values, mission, and vision. These are the pillars of your culture and should be the bedrock of your presentation.

2. Choose the right template

Selecting the appropriate presentation template is crucial. Prezent offers a variety of templates designed to align with your organization's brand, ensuring a cohesive look and feel.

3. Craft engaging slides

Your presentation slides should tell a story. Incorporate graphics, icons, and relevant content to make your message visually appealing and easy to understand.

4. Highlight your core values

Your company's core values are at the heart of your culture. Dedicate a section of your presentation to these values, explaining how they shape your organization.

5. Showcase leadership enriched culture

Effective leadership is a cornerstone of a healthy corporate culture. Illustrate how your leadership team contributes to the culture's success.

6. Discuss the hiring process

Take your audience through your organization's hiring process. Emphasize how you attract top talent that aligns with your culture.

7. Explore employee autonomy

Empower your employees by showcasing the autonomy they have within the organization. Highlight their role in shaping the culture.

8. Reinforce with data

Use charts and graphs to provide data-driven insights into the positive impact of your culture on productivity and retention.

9. Include a thank you slide

End your presentation with gratitude. Thank your employees for being part of the company's culture journey.

Do's and don'ts on a company culture presentation

As with any presentation, there are certain do's and don'ts to keep in mind:

• Engage your audience with anecdotes and real-life examples.
• Keep the presentation concise and focused on key messages.
• Use a mix of visuals, such as images and infographics, to enhance understanding.
• Encourage questions and interaction during the presentation.

Don'ts:

• Avoid jargon and complex language; keep it simple and relatable.
• Don't rush through the slides; give your audience time to absorb the information.
• Steer clear of negative or controversial topics.
• Don't overwhelm with statistics; use them sparingly.

Summarizing key takeaways

In this comprehensive guide, we've discovered that your company's culture is the very essence of your organization, shaping decisions and interactions at every level. Crafting a compelling company culture presentation goes beyond slides; it's about telling a captivating story. Choose templates and designs that resonate with your brand identity, and prominently showcase your core values as the North Star of your culture.

Effective leadership, a meticulous hiring process, and granting autonomy to employees are pivotal in sustaining your culture's vitality. Back your narrative with data, but remember to express gratitude to your team for their role in shaping and preserving your unique culture. This journey is ongoing; embrace the power of culture presentation and watch your workplace thrive.

1: What exactly is a company culture presentation, and how does it differ from a standard PowerPoint presentation?

A company culture presentation goes beyond the ordinary PowerPoint slides; it's a dynamic showcase of your organizational culture. It dives deep into your core values, similar to corporate culture, and provides a holistic view of your brand congruent culture. Unlike standard presentations, it introduces your workplace culture, work environment, and multi-directional culture, giving people a glimpse into what's hot in your organization. To create one, you can use this template to ensure a strategic, high-quality result.

2: Can you provide an example of how a company culture presentation can transform the workplace environment?

Certainly! Imagine a scenario where a company, let's call it "ABC Inc.," introduced a comprehensive culture PowerPoint presentation during their onboarding process. This presentation contained creative slides, complete decks, and presentation graphics that clearly communicated the company's core values and commitment to stakeholder engagement. This strategic approach not only impressed new recruits but also instilled a sense of willingness among existing employees to align with the company's culture.

3: How can a company culture presentation help in the recruitment process?

A well-crafted company culture presentation can be a powerful recruitment tool. When potential candidates view a presentation that outlines your organization's culture and work environment, they gain insight into what to expect. This transparency can attract candidates who align with your culture, saving you time and effort in the hiring process. It's a great way to introduce your organization's brand congruent culture to candidates and showcase the perks of working with your company.

Here is a guide on recruitment presentation .

4: What's the significance of using slide templates and deck designs in a company culture presentation?

Slide templates and deck designs play a crucial role in creating an impactful presentation. They not only make your slides visually appealing but also ensure brand consistency. Using pre-designed templates, like those found on Prezent, can save you time and effort while maintaining a high level of professionalism. This approach helps you avoid the blame game of inconsistent branding and ensures that your presentation is of high quality.

5: Where can I find pre-designed templates and related content for my company culture presentation?

You can easily find pre-designed templates, related content, and complete decks for your company culture presentation online. Platforms like Prezent offer a wide range of templates and presentation graphics that align with your organizational culture. Additionally, you can explore recently uploaded designs and flat designs that match your brand identity. If you're seeking high-quality, strategic templates, these platforms are your go-to resource. Feel free to reach out via email address for more information and to embark on a journey of creativity in your next culture PowerPoint presentation.

Create your company culture presentation with prezent

To make the process even smoother, consider using Prezent, the AI presentation software trusted by many Fortune companies. With a wide range of templates and design options, you can easily craft a presentation that aligns with your organization's brand and values. Say goodbye to presentation woes and hello to impactful culture presentations.

Your company culture presentation has the potential to inspire, engage, and unite your employees. It's a powerful tool for communicating your organization's values and vision. So, go ahead, embrace the art of culture presentation, and watch your workplace thrive.

Are you ready to take your company culture presentations from good to great? Try our Free Trial or book a Demo today with Prezent!

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Crypto investment company executives indicted for $780M fraud scheme: 'Predatory'

by RAY LEWIS | The National Desk

SAN FRANCISCO (TND) — Former executives of a cryptocurrency investment company were indicted last week for allegedly defrauding customers and investors of assets worth as much as $783 million.

Cred CEO Daniel Schatt, Chief Financial Officer Joseph Podulka and Chief Capital Officer James Alexander lied to consumers about the company’s lending and investing practices, according to the U.S. Attorney’s Office for Northern California.

The Northern District of California is home to many of the nation’s most innovative businesses,” U.S. Attorney Ismail Ramsey said. “Maintaining a market for continued prosperity requires rooting out those who use fraud as a substitute for success.”

The executives purportedly claimed Cred only dealt in collateralized and guaranteed lending and hedged its cryptocurrency investments with an “all weather” approach to protect against volatility. In the spring of 2020, the company lost its hedging partner and was effectively insolvent after a creditor failed to repay a $40 million loan, according to the prosecutors.

Schatt and Podulka allegedly continued to lie about Cred’s financial situation through the next several months, only revealing the truth to its investors when a customer asked about the company's finances in October 2020. Cred purportedly had no hedges, and its asset to liabilities ratio was off by tens of millions of dollars.

The allegations against the defendants associated with Cred, LLC highlight a predatory, deceptive scheme defrauding potential victims of hundreds of millions of dollars of cryptocurrency at market value,” IRS Criminal Investigation Acting Special Agent in Charge Mark Mosley said.

In February 2020, the company lost more than $8 million in a scam Alexander became victim to, according to the prosecutors. A month later, as the market crashed during the onset of the pandemic, Alexander allegedly told a customer the crash was a “good thing” for Cred despite the company’s solvency crisis.

After Schatt fired Alexander, the chief capital officer purportedly directed a company employee to transfer roughly 225 bitcoin from a Cred account to his own. Alexander used the bitcoin to make personal purchases in the following months, according to the prosecutors.

All the executives face 50 years in prison for wire fraud, money laundering and conspiracy to commit wire fraud. Schatt and Podulka face an additional 20 years for engaging in a financial transaction to promote illegal activity.

Follow Ray Lewis on X for trending national news @rayjlewis or send a tip to [email protected] .