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Education Business Plans

Education consulting business plans.

• Consulting Seminars Business Plan
• Educational Research Business Plan
• Government Services Business Plan
• Scholarship Consulting Business Plan

Education Products Business Plans

• Children's Educational Toys Business Plan
• Seminar Business Plan

Education Services Business Plans

• Aircraft Rental Instruction Business Plan
• Children's Play Program Business Plan
• Online College Bookstore Business Plan
• School Fundraising Business Plan
• Stained Glass Gallery Business Plan
• Teachers' Employment Agency Business Plan
• Tutoring Service Business Plan
• Weight Loss Seminars Business Plan

Education Technology Business Plans

• Computer Software Business Plan
• Educational Software Business Plan
• Educational Software K-12 Business Plan
• Educational Website Business Plan

Educational Recreation Business Plans

• Baseball Batting Cages Business Plan
• Dance Studio Business Plan
• Karate Business Plan

Schools Business Plans

• Art School Gallery Business Plan
• Art School Museum Business Plan
• Dog Obedience School Business Plan
• Driving School Business Plan
• Martial Arts School Business Plan

The more you learn, the more you grow! Get prepared with our sample business plans for education, preparation, vocational, and other training-related businesses.

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School Business Plan Template

Written by Dave Lavinsky

School Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their schools.

If you’re unfamiliar with creating a school business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a school business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a School Business Plan?

A business plan provides a snapshot of your school as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a School

If you’re looking to start a school or grow your existing school, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your school to improve your chances of success. Your school business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Schools

With regards to funding, the main sources of funding for schools are donations and gifts, tuition, personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for schools.

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How to write a business plan for a school.

If you want to start a school or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your school business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of school you are running and the status. For example, are you a startup, do you have a school that you would like to grow, or are you operating a chain of schools?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the school industry.
• Discuss the type of school you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of school you are operating.

For example, you might specialize in one of the following types of schools:

• Private K-12 school : this type of school typically charges tuition, and may be affiliated with a religious organization, or specialize in a particular learning method.
• Charter school: this type of school offers primary or secondary education for a tuition, and may receive some public funding, and/or donations. These schools require their students to take state-mandated exams.
• Special subject school: this type of school specializes in teaching a specific subject, such as driving, first-aid, self-defense, fine arts, language, or general tutoring.
• Preschool: this type of school typically serves children who are aged 3 and 4. These schools prepare young children to enter formal education, and are funded by some combination of tuition, donations, and government grants.

In addition to explaining the type of school you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of students served, the number of students accepted into elite formal education institutions, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the school industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the school industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your school business plan:

• How big is the school industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your school? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your school business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: families with elementary-aged children, families with high-school-aged children, families with preschool children.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of school you operate. Clearly, families with high schoolers would respond to different marketing promotions than families with preschoolers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other schools.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes public schools, virtual schools, and families who do homeschooling. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of students do they serve?
• What type of school are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide specialized instruction, either in subject or in method?
• Will you offer courses or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a school business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of school that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide religious-focused K-8 education, college preparatory courses, or single-subject instruction like driving or fine arts?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the courses and/or extracurricular activities you offer and their prices.

Place : Place refers to the site of your school. Document where your company is situated and mention how the site will impact your success. For example, is your school located in a growing neighborhood, in the city center, or will you operate purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your school marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your school, including answering calls, planning and delivering instruction, applying for grants, fundraising, performing administrative tasks, overseeing instructors, handling discipline, scheduling and monitoring extracurricular activities, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to enroll your Xth student, or when you hope to reach $X in revenue. It could also be when you expect to expand your school to a new city.  

Management Team

To demonstrate your school’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing schools. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in running a school or experience with public school administration or who has served on a public school board.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you enroll 100 or 1,000 students per semester, and/or offer extracurricular activities? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your school, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a school:

• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your school location lease or a list of elective courses or extracurricular activities you will offer.  

Writing a business plan for your school is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the school industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful school.  

School Business Plan FAQs

What is the easiest way to complete my school business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your school business plan.

How Do You Start a School?

Starting a school is easy with these 14 steps:

• Choose the Name for Your School
• Create Your School Business Plan
• Choose the Legal Structure for Your School
• Secure Startup Funding for Your School (If Needed)
• Secure a Location for Your Business
• Register Your School with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your School
• Buy or Lease the Right School Equipment
• Develop Your School Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your School
• Open for Business

Learn more about   how to start your own school .

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to learn about Growthink’s business plan writing services .

Other Helpful Business Plan Articles & Templates

Business Plan Template for Education

• Great for beginners
• Ready-to-use, fully customizable Subcategory
• Get started in seconds

Starting or expanding an educational venture can be an exciting yet challenging endeavor. To ensure that your goals are clearly defined and your strategies are solid, you need a comprehensive business plan. That's where ClickUp's Business Plan Template for Education comes in!

This template is perfect for education institutions, entrepreneurs, or investors who want to outline their goals, strategies, and financial projections. With ClickUp's business plan template, you can create a roadmap for success and attract potential stakeholders to support your educational venture.

This template includes everything you need to:

• Define your educational goals and mission
• Develop strategies for growth and sustainability
• Create financial projections and budgets
• Outline marketing and outreach plans
• Identify potential risks and mitigation strategies

Don't miss out on the opportunity to bring your educational vision to life. Get started with ClickUp's Business Plan Template for Education today!

Business Plan Template for Education Benefits

A business plan template for education offers a multitude of benefits to education institutions, entrepreneurs, or investors looking to start or expand their educational ventures. Some of the key benefits include:

• Providing a clear roadmap for success by outlining goals, strategies, and financial projections
• Attracting potential stakeholders, such as investors or partners, by showcasing a well-thought-out plan
• Ensuring alignment and focus by defining the mission, vision, and values of the educational enterprise
• Analyzing market trends and competition to identify unique selling points and opportunities for growth
• Guiding resource allocation and budgeting decisions to optimize financial sustainability
• Facilitating communication and collaboration among team members and stakeholders
• Supporting decision-making processes by evaluating risks and creating contingency plans
• Enhancing credibility and professionalism for grant applications or funding proposals
• Monitoring progress and tracking key performance indicators to measure success and make adjustments as needed.

Main Elements of Education Business Plan Template

ClickUp's Business Plan Template for Education provides all the essential elements to help you create a comprehensive and strategic roadmap for your educational venture:

• Custom Statuses: Track the progress of your business plan with statuses such as Complete, In Progress, Needs Revision, and To Do.
• Custom Fields: Utilize custom fields like Reference, Approved, and Section to add important information and categorize different sections of your business plan.
• Custom Views: Access different views to organize and analyze your business plan, including Topics view to focus on specific topics, Status view to track the progress of each section, Timeline view to visualize milestones and deadlines, Business Plan view for a holistic overview, and the Getting Started Guide view to help you navigate through the template.

With ClickUp's Business Plan Template for Education, you can streamline your planning process, collaborate with stakeholders, and ensure a clear path to success for your educational venture.

How To Use Business Plan Template for Education

If you're in the education industry and need to create a business plan, our Business Plan Template for Education can help guide you through the process. Follow these four steps to effectively use the template and create a comprehensive and actionable plan for your educational institution:

1. Define your vision and mission

Start by clearly articulating your vision and mission for your educational institution. What is the long-term goal you want to achieve? What values and principles will guide your organization? By clearly defining your vision and mission, you'll have a solid foundation for your business plan.

Use a Doc in ClickUp to brainstorm and outline your vision and mission statements.

2. Conduct market research

To create a successful business plan, you need to have a deep understanding of the market and the competitive landscape. Research trends in the education industry, analyze your target audience, and identify your unique selling points. This information will help you position your institution effectively and develop strategies to attract and retain students.

Use the Table view in ClickUp to organize and analyze your market research data.

3. Develop your curriculum and programs

The curriculum and programs you offer are crucial to the success of your educational institution. Define the courses and programs you will offer, outline the learning objectives, and design a comprehensive curriculum that aligns with industry standards and meets the needs of your target audience.

Create tasks in ClickUp to outline each course and program, assign responsible team members, and set deadlines.

4. Create a financial plan

A solid financial plan is essential for the sustainability and growth of your educational institution. Determine your startup costs, projected revenue, and operating expenses. Additionally, consider funding options, such as grants or investments, and create a budget that aligns with your financial goals.

Use Dashboards in ClickUp to track your financial projections, expenses, and funding options in one centralized location.

By following these four steps and utilizing our Business Plan Template for Education in ClickUp, you'll be well on your way to creating a comprehensive and actionable business plan for your educational institution.

Get Started with ClickUp’s Business Plan Template for Education

Education institutions, entrepreneurs, or investors who are looking to start or expand educational ventures can use the ClickUp Business Plan Template for Education to create a comprehensive and organized business plan.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a successful business plan:

• Use the Topics View to outline and organize the different sections of your business plan
• The Status View will help you track the progress of each section, with statuses like Complete, In Progress, Needs Revision, and To Do
• Utilize the Timeline View to set deadlines and milestones for each section, ensuring timely completion
• The Business Plan View provides a comprehensive overview of your entire plan, allowing you to review and make adjustments as needed
• Create a Getting Started Guide View to provide step-by-step instructions for team members or stakeholders involved in the implementation of the plan
• Customize the template by adding custom fields like Reference, Approved, and Section to provide additional information and categorization for each section
• Update statuses and custom fields as you progress through the plan to keep everyone informed and ensure accountability.
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School Business Plan

High demand and a recurring revenue model make starting a school business a lucrative and rewarding profession.

Anyone can start a new business, but you need a detailed business plan when it comes to raising funding, applying for loans, and scaling it like a pro!

Need help writing a business plan for your school business? You’re at the right place. Our school business plan template will help you get started.

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
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How to Write A School Business Plan?

Writing a school business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Educational programs & services:.

Highlight the school services you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your business. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

Describe what kind of school business you run and the name of it. You may specialize in one of the following school businesses:

• Public schools
• Private schools
• Charter schools
• Magnet schools
• Virtual or online schools
• Boarding schools
• International schools
• Religious schools
• Describe the legal structure of your school, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established school, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Additionally, If you have received any awards or recognition for excellent work, describe them.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Market size and growth potential:

Describe your market size and growth potential and whether you will target a niche or a much broader market.

Competitive Analysis:

Market trends:.

Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your school business plan::

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to students. To write this section should include the following:

Describe your school services:

Mention the school services your business will offer. This list may include services like,

• Education programs
• Extracurricular activities
• Counseling & Guidance
• Special education services
• Transportation services
• Food services
• Testing and assessments

Describe specialized programs:

Student leadership programs, additional services:.

In short, this section of your school plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your school business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your school business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & software:.

Include the list of equipment and software required for school, such as whiteboards & projectors, student information systems, learning management systems, communication & collaboration tools, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your school business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your school, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your school business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

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This sample school business plan will provide an idea for writing a successful school plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our school business plan pdf .

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Frequently asked questions, why do you need a school business plan.

A business plan is an essential tool for anyone looking to start or run a successful school business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your school.

How to get funding for your school business?

There are several ways to get funding for your school business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your school business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your school business plan and outline your vision as you have in your mind.

What is the easiest way to write your school business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any school business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

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Teaching Online Pedagogical Repository

Using a Business Proposal to Develop Students’ Problem-Solving Skills and Entrepreneurship

Tags: Assessment , Business Proposal , Creativity , Entrepreneurship , instructional strategy , Peer-Reviewed Entry

Description

The current technology-infused and globalized job market is putting pressure on students to apply knowledge and use it to solve complex problems (Pham & Sampson, 2022). As a result, instructors in higher education often encounter difficulty in designing and guiding learning experiences that are relevant and like what students could face in their jobs (Talbert & Bergmann, 2017). To address that gap, many instructors apply experiential learning activities to not only provide relevant and authentic learning experiences but also to promote the development of high-order skills (e.g., problem-solving, entrepreneurship).

A business proposal/plan is a written document that details how a potential business wants to achieve its goal (Joseph et al., 2021). Business plan projects are widely used in business education (Malach, & Malach, 2014) as they are seen as useful to facilitate knowledge transfer and help prepare students to pitch their brand to potential investors. Business proposals have also been used in online courses that include technology as a core dimension of knowledge and can improve students’ collaboration, communication, creativity, and planning skills (Yoke & Ngang, 2017).

Link to example artifact(s)

We illustrate how to leverage a business proposal assignment to enhance students’ problem solving and entrepreneurship based on our experience with the online course HMG6449 (Smart Travel and Tourism) taught at University of Central Florida. We explain the purpose and steps of the assignment. We also provide artifacts and share the outcomes of the assignment after its implementation in Fall 2022.

Description of the Assignment

Explain to students why the business proposal is relevant for their future careers. Highlight that the business proposal will allow them to articulate their long-term goals by creating an original and potentially feasible business opportunity based on their skills and interests. Include a list of knowledge, skills, and abilities relevant to the specific industry sector. Ideally, you would want to encourage group work since it is probed to lead to more creative and innovative products. However, some students might prefer to work individually to have more flexibility and control over the project (especially in online/mixed-mode courses). Briefly summarize the different steps of the assignment and present its goal (see Figure 1).

Fig. 1. Business Proposal Assignment

Location of the Assignment

In the HMG6449 course, the business proposal project was presented in a separate module on top of the module pages (See Figure 1) which allowed students to quickly see the deadlines for each step of the project and quickly navigate to the directions and rubrics. In addition, the instructor provided reminders within the content modules of which deliverables were due for the week. It is important to note that the reminders were included in the modules as webpages, which turn, directed students to the specific assignments available in the business project module. This strategy was taken based on students’ feedback provided in prior course sections highlighting that a specific module for the project would facilitate access to the project’s resources, directions, rubrics, and submission pages.

Team Formation and Brainstorming

Discuss with students their initial ideas since some propounded solutions might not be feasible, could be unrealistic, or could simply lack common sense. To maximize the impact of the proposed businesses, you can ask your students to come up with a team/company name and submit a one-page abstract summarizing your initial business idea. You can clarify that their initial business idea can evolve, so it does not happen to be perfect at first. The abstract is intended to show how each team/student is making progress. The crucial aspect of this stage is providing personalized feedback.

Revision/feedback on Initial Business Idea

Here is an example of how written feedback was provided to an initial idea developed by students to create a gamified app for travelers:

Thank you for sharing your initial idea. Research suggests that travelers’ sustainability awareness is generally increasing among the younger generation of consumers. Uses cases show that T&H businesses are increasingly using gamification strategies (apps with points, rewards, leaderboards) to promote customers’ engagement and brand awareness. Combining both ideas to promote sustainability behaviors and consumer engagement sounds promising. Please keep developing your idea and be more specific about the product/service that you will offer. At this point, it is not clear to me if you are thinking about developing a technological service (e.g., H&T businesses under a B2B model) or a social tool under a B2C model for consumers. You can start conducting some Internet searches to get some inspiration by seeing similar solutions (e.g., scavify) and identifying the gaps. Great work on your initial business idea!

Ask students to conduct consumer discovery through rounds of user interviews

User interviews are intended to explore users’ current journeys in a service, identify unknown needs, and provide insights to inform the design of students’ technological products or services. Recommendations for implementing include:

• Require students to complete one or two rounds of interviews. Each team member can interview 2 potential users of the propounded product/service to understand the user’s needs and to surface unknown needs and insights, not to get reactions from the work or ideas.
• Provide your students with an interview template to exemplify how the interview report should be organized.
• Provide a few complementary resources (e.g., videos) related to creating a journey map , and how to ask a question: get better answers as supplementary materials for students to dive deeper into the interview process.

Ask students to prepare a pitch deck

After potential users’ interviews, ask each team to record a mid-term project pitch talk. Each team is asked to create an up to 5-minute 8-slide presentation video of a mock business proposal accompanied by audio explanations and upload it to the online course. Invite external audiences (e.g., venture capitalists from local investment firms, and industry experts) to provide feedback on the team presentations. Provide examples of successful startups pitch decks. Provide a rubric to guide students’ performance.

Solicit students to submit a business proposal draft

The last stage consists in submitting the final business proposal. Students can be provided with an outline to summarize their business planning decisions. Students can also be encouraged to title each section of their written plan as indicated in the outline and write using their own words answers to the questions listed. A rubric is fundamental to guide the writing of the business proposal.

We found useful reminding students that they do not have to win a Pulitzer Prize but focus on selling their ideas in a compelling way. You can also provide a few examples and nonexamples of prior students’ submissions to help them visualize the required performance in the assignment.

Outcomes of the Learning Experience

Our experience implementing the business proposal assignment was positive. Students developed their ideas, creativity, and research skills to create amazing ideas on new products, services, and technologies with potential to be founded and marketed in the tourism and hospitality industry. Designed products and services included:

• Gaming app based on AR technology that can be downloaded into mobile or another digital gadget to explore destinations.
• Mobile app that makes the travel planning experiences fun and accessible.
• Autonomous and AI-enabled trams/carts that can be rolled out to airports.
• Robotic assistant that provides guests with easy access to both room supplies and room service throughout their stay.
• Full-service virtual check-in kiosk applications.
• AI-based systems to streamline the process of handling food allergies and dietary restrictions.
• Smart luggage tags that utilize biometric sciences to track and locate the items.

Students’ perceptions

Students’ reflective essays indicated they the business proposal assignment was effective for the development of soft skills: teamwork, interviewing skills, entrepreneurship, creativity, communication, leadership, and collaboration, and team commitment. Students also mentioned that the business proposal assignment was relevant for their future professional life, facilitate transfer of class knowledge to real-life practice and social impact, and provided meaningful student-student and student-instructor interactions. Some students identified a few challenges, including difficulty in matching group members’ schedules and differential contributions of group members.

Online instructors could leverage business proposal assignments to develop students’ soft skills, facilitate transfer classroom knowledge to industry, and to enhance students’ entrepreneurship/creativity. By including formative feedback and well-designed rubrics to guide students’ efforts, business proposal assignments can help learners to exercise creativity, innovation, entrepreneurship, and potentially find investments in the future to growth their companies and follow their professional dreams.

Link to scholarly references

Joseph, C., Hossen, R., Rahmat, M., Noyem, J. A., & Ho, V. B. (2021). Exploring the readiness for business proposal pitching video activity using the competition-based Learning Model among Accounting Students.  International Business Education Journal ,  14 (2), 13-24.

Malach, S. E., & Malach, R. L. (2014). Start Your own business assignment in the context of experiential entrepreneurship education.  Journal of Higher Education Outreach and Engagement ,  18 (1), 169-186.

Pham, S. T., & Sampson, P. M. (2022). The development of artificial intelligence in education: A review in context.  Journal of Computer Assisted Learning ,  38 (5), 1408-1421.

Talbert, R., & Bergmann, J. (2017).  Flipped learning: A guide for higher education faculty . Routledge.

Yoke, T. C., & Ngang, T. K. (2017). A study on soft skill development among final year diploma in business studies students.  MOJEM: Malaysian Online Journal of Educational Management ,  3 (2), 32-50.

Post Revisions:

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How to start an education consulting business

Are you a seasoned educator with a passion for helping others succeed? Do you have an entrepreneurial spirit? If so, an educational consulting business may be the perfect career path for you. As an educational consultant, you can provide invaluable guidance, support, and expertise. You can offer your services to clients who want to achieve their educational and career goals. 

There are over 7,500 education consultants in the country. There’s increasing demand for expert guidance and support from students, parents, and educators. By starting your own consultancy business, you can tap into this growing market. 

This guide will help you lay a strong foundation for your consulting business. Read on to explore the essential steps to starting an education consulting business. 

What is an educational consulting business?

Starting an educational consulting business is a great opportunity for individuals with expertise in the education sector. An educational consultant provides guidance and support to students, parents, and educational institutions. This is to enhance their learning process and achieve their academic goals. 

Educational consultants help students and parents with college admissions, financial aid, and career choices. They also assist educational institutions with curriculum development, faculty development, and student recruitment.

Benefits of starting an educational consulting business

Starting an educational consulting business can be a highly rewarding and lucrative venture. It provides the opportunity to work in the education sector. You can help and impact the lives of students and educators. You can also work with educational institutions to improve their services. Additionally, an educational consulting business has the potential to generate significant revenue.

The education consultancy industry

The education consultancy industry is a growing sector as many parents and educators seek support and guidance in navigating the education system. The education consulting market size is expected to reach $3.45 billion by the end of 2030. With an increasing demand for quality education, these consulting businesses are increasingly relevant, helping students and parents make informed decisions about their educational journey. The industry includes a range of services, from college admissions counseling to curriculum development and teacher training. This provides businesses with a wide range of opportunities to specialize and stand out.

Conducting market research

Before you start your education consultancy business, it is essential to conduct thorough market research. This will help you understand your target audience, competition, and industry trends. 

Identifying your target audience

One crucial aspect of market research is identifying your target audience. You must understand your potential clients’ specific demographics, interests, and needs. This will help you develop services that cater to their unique requirements and create effective marketing strategies.

Analyzing competition in the education consultancy industry

Competitor analysis is another significant element of market research. By analyzing the services, pricing, and marketing strategies of your competitors, you can gain a competitive edge. This can help you identify opportunities to differentiate your services and stand out in the market.

Understanding market trends and demands

You must understand the current and future trends in the education consultancy industry. This includes understanding your target audience’s needs. You must understand the increasing demand for specific services. Additionally, you must explore advancements in technology that can impact your business. So stay up-to-date on trends. This way, you can adapt your services. This also lets you stay ahead of the competition.

Conducting comprehensive market research can help you understand your audience, competition, and industry trends. Consequently, this can help you develop effective strategies for growth and success.

Developing a business plan

A business plan is the essence of any business, including an educational consulting business. It is a roadmap for achieving your goals and objectives. A well-written business plan helps you define your business and identify your competition. It helps you determine your target audience and develop effective marketing strategies.

Setting specific goals and objectives

Before creating a business plan, you need to set specific goals and objectives for your educational consultancy. These goals should be measurable, achievable, and relevant to your business. Goal examples include:

• Improving client conversion rate
• Increasing revenue
• Becoming a market leader in your niche

Say you’ve identified your goals and objectives. Then, you can create a plan that focuses on achieving those goals.

Creating a marketing strategy

A well-crafted marketing strategy can help you reach your target audience. Your marketing strategy should identify your target audience. This is where you outline your marketing channels (print ads, social media platforms, email marketing, etc.). This is also where you determine your budget for marketing activities.

Determining financial projections

Determining financial projections is vital for any business. You need to calculate your start-up costs and ongoing expenses. These include rent, utilities, equipment, and employees' salaries. You also need to determine your pricing strategy. You can base this on your competition and the value of your services. Additionally, you should prepare financial projections for the next two to five years. This will guide you in your financial decisions and ensure your business stays profitable.

Legal and financial considerations

Starting a consultancy business involves important legal and financial considerations. By addressing these aspects, you can ensure the smooth operation of your business and minimize the risks involved.

Choosing a business structure

You must choose a business structure. This includes sole proprietorship, LLC, partnership, or corporation. For an educational consultancy business, an LLC structure is commonly preferred as it offers limited liability protection and flexibility in management.

Meeting legal requirements

Starting a consultancy business also involves meeting legal requirements. This includes obtaining any required licenses or permits from your state and local government. You may also need to file for a tax ID number and register for taxes. Additionally, you must ensure compliance with relevant laws and regulations. For instance, data privacy laws.

Managing expenses and income

Managing expenses and income is an essential part of running a consultancy business. You can anticipate expenses through your business plan. You should keep track of your expenses and income through an accounting system. This can help you make informed decisions. Plus, this can ensure that your business stays profitable.

Protecting your business

You can protect your business in several ways. For example, you can purchase general liability insurance and professional liability insurance. These can cover legal expenses and damages resulting from liability claims and lawsuits. By investing in proper insurance coverage, you can minimize financial risks and safeguard your business.

Branding and marketing your business

Branding and marketing are essential elements of any successful consulting business. Below are some strategies that can help you establish a strong brand image and attract potential clients.

Creating a strong brand image

Your brand identity communicates your values, expertise, and personality to your target audience. To create a strong brand image for your education consulting business, you need to consider the following aspects.

• Logo and color scheme: A well-designed logo and color scheme can make your brand memorable and recognizable. Choose colors and fonts that represent your brand's personality and appeal to your audience.
• Messaging and tone: Your brand messaging should clearly communicate your value proposition and unique selling points. The tone of your messaging should be tailored to your audience and aligned with your brand values.

Developing a website and social media presence

A website and social media presence are essential tools for promoting your education consulting business and reaching potential clients. 

• Website: Your website should be easy to navigate. It should be visually appealing and optimized for search engines. Your website should feature clear calls to action and compelling content that highlights your services and expertise. B12 is an AI website builder favored by growing consultancies for its ease of use, on-platform experts, and built-in client tools like scheduling and invoicing.
• Social media: Choose social media channels that are popular among your target audience. Create a content strategy that includes a mix of educational content, industry news, and promotional messages. Engage with your followers and respond to their comments and feedback.

Establishing partnerships with educational institutions

Partnering with educational institutions can help you expand your network and reach more potential clients. Here are some ways to establish partnerships:

• Networking: Attend industry events, conferences, and meetups to meet potential partners and clients. Build relationships with school administrators, educators, and other professionals in the education industry.
• Offering value-added services: Consider offering value-added services, such as professional development workshops or teacher training programs, to school districts and institutions. This can help you establish yourself as a thought leader in the education space and build credibility with potential clients.

By implementing these strategies, you can develop a strong brand image and attract potential clients to your education consulting business. Remember to continuously monitor and refine your marketing efforts to ensure that they are aligned with your business goals and target audience.

Growing your consultancy business

Congratulations, you have successfully started your own education consultancy business! But the work doesn't stop here. To achieve long-term success, you must continuously grow and improve your services. 

Continuously improving your services and offerings

The education consultancy industry is constantly evolving. So you must stay up-to-date with the latest trends and practices. Keep yourself informed by attending conferences, reading industry publications, and networking with other professionals. Additionally, continuously gather feedback from your clients and use it to improve your services.

Retaining clients and building long-term relationships

Building long-term relationships with your clients impacts your consultancy business’s success. Keep in touch with your clients through regular communication and provide them with regular updates on your services and offerings. Respond to their concerns and questions promptly, and always go the extra mile to exceed their expectations. This will help build trust and loyalty. Plus, this will build a positive reputation for your business.

Seeking opportunities for expansion and growth

As your education consultancy business grows, you may want to consider expanding into different markets or offering new services. But before you do so, conduct market research and assess the risks and benefits of the expansion. Consider hiring additional staff and investing in new technologies to support your growth.

Grow your education consulting business with B12

Starting an education consultancy business is a challenging yet rewarding journey. It requires a solid business plan, a strong brand image, and a clear understanding of your target audience. With these, you can create a consultancy business that will thrive in the ever-changing education industry.

After starting your education consulting business, you need to make sure that you have a solid online presence. This will help you attract the right audience. More importantly, this will help you offer your services to those who are more likely to engage with your business. 

B12 is the all-in-one platform that helps professional service small businesses launch an online presence with tools like payments, scheduling, email marketing, and contracts. See your new site for free in 60 seconds to start winning, attracting, and serving clients in no time.

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How to Write an Education Business Proposal

Did you know? Proposal Packs are designed for writing educational proposals (RFP responses, grants, educational products, services, funding, etc.) with pre-written templates, samples, graphic design options and automation software.

Do you have an idea for a new educational program or service? Maybe you want to apply for a government grant for an after-school program for middle school kids, organize a private high school, or develop a network of tutors for hire.

How are you going to get the money you need and explain your ideas to the influential people who can make it happen? The best way is to master the art of writing a proposal.

If you are replying to an RFP (Request for Proposal) or applying for a specific grant, you need to follow any instructions specified in the RFP or grant application as precisely as possible. An RFP response typically requires combining government agency forms with topics you need to write from scratch - based on what the RFP asks you talk about.

All proposals follow a basic structure: introduction, the recipient/client-oriented section, the description of proposed goods and/or services, and then the proposal writer/supplier-oriented section. The content of each section will vary from one proposal to the next, but this sequence of sections should stay the same.

Let's break down those sections further. The introduction section is the shortest. The very first thing you'll want for your proposal is a Cover Letter. A Cover Letter should be brief, and it should contain the following four elements:

• A brief explanation of who you are
• A statement about why you are submitting this proposal at this time
• A statement of what you want the reader to do after reading your proposal - call for a meeting, sign the contract, etc.
• All your contact information so the reader can easily call you with questions or to accept your proposal

The very first page of your proposal package should be a Title Page - just name your proposal something appropriate, like “Advanced Science Seminars Offered for the Jacobi School Gifted Program” or “Proposal to Create a New Charter School in the West Valley School District.” Next, if your proposal is long and detailed, you may want an Executive Summary or Client Summary Page, which is a summation of the most important points you want to make, and a Table of Contents to help readers easily see the contents and navigate through the proposal. That's all for the introduction section.

The next section should be focused on the proposal recipient or client. Depending on what you are proposing, the readers you want to target might be members of a grant committee, potential students, parents of students, teachers, school administrators, a loan committee, or a governmental organization. It's important to consider them carefully, and tailor your information to them. What do they want to know? What concerns might they have? Are there scheduling or budget restrictions? At the very least, this client-oriented section should have a Requirements page that summarizes what they have asked for, or what you believe they need. You may also want pages like Schedule, Deadlines, Limitations, Budget, Goals, Considerations, Special Needs, and so forth, to describe in detail your understanding of what the client needs. This is not yet the time to brag about your proposed program or your organization. Keep this section focused on information about what the client wants or needs.

The next section is a description of your ideas. Be sure to match them up with the previous section, explaining how you can address the client's needs, how the client will benefit from your proposed program, and what your proposal will cost to implement. Don't use generic sales jargon. Instead, be as specific as possible about what you plan to do. This section could contain a wide variety of topic pages, like Classes, Equipment, Schedule, Staff, Venues, Tutoring, Testing, Mentoring, Evaluation, and so forth - you'll include whatever you need to thoroughly describe your proposal. At a bare minimum, you'll want a Services Provided, Benefits, and a Cost Summary page in this section.

After you have thoroughly described what you want to do and how much it will cost, it's time to tell the proposal readers all about you in the final section. What makes you or your organization qualified to take on this job? It's not enough to simply say “I can do it” or boast about how smart you are. Keep in mind that it's always best to provide evidence or testimonials from other parties than to do your own bragging. Do you have special Training, Certifications, or Education? Do you have an extensive Company History, a long list of Clients Served, or years of Experience in the field? Have you won Awards? Do you have Testimonials or Case Studies to offer to show how you have been successful in the past? Include any information that helps persuade the clients that you have the knowledge and professionalism to carry out your proposal promises.

At this point, you will have completed the first draft of your proposal. Congratulations! Now for the finishing touches. Have a qualified proofreader or editor read through your draft and fix any grammatical or spelling errors. It's always best to enlist someone who is not familiar with your ideas to do this. That person is much more likely to catch errors and ask important questions than someone who knows your proposal well. It would be especially embarrassing to submit an error-ridden proposal for an education project, wouldn't it?

Here are some related samples included in every Proposal Pack

• Educational Grant Sample Proposal
• Educational Grant Sample Proposal #2
• Research Assistant Sample Proposal
• Corporate Event Planner Services Proposal
• USDA Federal Government Grant Proposal
• Training Services Sample Proposal
• Software and Hardware System Sample Proposal
• Charter School Educational Sample Proposal
• School Funding Request Sample Proposal
• Mining Safety Sample Proposal
• Youth Sports Program Sample Proposal
• Ranching Educational Grant Funding Sample Proposal
• Disaster Preparation and Training Sample Proposal
• Orphanage Non-Profit Funding Sample Proposal

Here are some related templates:

• Charter School Educational Proposal
• Computer Lab for Students Educational Proposal
• Distance Learning Education Proposal
• Educational Training for Special Needs Proposal

After the words are perfect, make sure each page looks good, too. You might want to use visual details like splashes of color in titles or special bullet points to add interest, but keep the overall look professional.

Spend some time to make it look good. Remember, you want to stand out from the competition. Incorporate your company logo, use pages with colored borders, and add custom bullet points and fonts that match your organizational style. Learn how to effectively select colors for a winning business proposal.

That's it! Print out your proposal or package it into a PDF file, and deliver it to the client or committee. Be sure to use whichever delivery method was specified by the client, or deliver it in the way you believe will most impress the recipients (email, upload to a web server, print and mail, etc.). Remember, you want your proposal to succeed, not end up in the heap with a hundred others, so it might be worthwhile to hand-deliver it or use another special method. Then, after a reasonable period of time, follow up with a phone call to make sure your proposal was received and give the clients a chance to ask questions.

After you have written one proposal, you'll find that the next one is easier and faster to write, and that you can re-use a lot of the same information in multiple proposals. But it's important to customize each one to the specific recipient; that's the difference between proposal writing and mass marketing.

Photo Design Proposal Packs

Line art design proposal packs.

Proposal writing software packages can make your proposal writing and formatting easier. Take a look at Proposal Kit. You'll be impressed by its value. The Proposal Kit packages include over a thousand templates, including all the ones mentioned above. You can find a page for almost any topic, and in the rare event you can't, there are blank templates you can adapt for your own needs. The writing and details to include are up to you, but each template includes examples and instructions that remind you of typical information for that topic, so you'll feel like you have a guide throughout the writing process.

Each Proposal Kit package is professionally designed, so your proposal will look great, too. You can choose a design theme or insert your own company logo. All pages can be adapted for your own needs. There are over a hundred sample proposals, too, including some education-oriented ones. These are included to give you ideas of contents and looks for finished proposals. You can use Proposal Kit to generate reports and studies as well as proposals, and the product even includes contracts you can adapt for your projects. You'll find that Proposal Kit gives you a big head start on your first proposal, and you'll use it over and over again for all your business documents.

Using our professional quality proposal and contract packages, wizards, and support documents to develop your proposals, business plans, and other business documents will give you a comprehensive final document that will present you and your organization as a highly professional alternative that instantly inspires trust.

It will provide you with the inside track.You can order and instantly download the Proposal Kit that best suits your needs.

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How to Ask Your Employer to Pay for Your Education

• 24 Jul 2019

Continuing your education can help you grow your career or transition to a new field. A huge factor in deciding whether to enroll in a course or degree program could be how you’re going to pay for it.

Many organizations offer tuition reimbursement as part of their benefits package, yet only five percent of employees typically take advantage of it. Some might fear education won’t fit into their schedule, while others are nervous to ask their boss or are simply unaware of the perk.

The truth is, gaining new skills or strengthening existing qualities can be a fast track to career advancement. According to a survey by City Square Associates for Harvard Business School Online, even a single online course can lead to a promotion and improve your confidence at work. For employers, tuition reimbursement can also be an extraordinary retention tool.

If you’re considering taking an online course or pursuing an advanced degree, here’s how to ask your employer to fund your education.

How to Convince Your Employer to Pay for Your Education

1. make career development a stated priority.

Most managers want to know what motivates employees. For some, the biggest motivator is money. For others, it’s stock options or simply positive feedback for a job well done. But some employees are motivated most by the opportunity to grow their career.

Be sure your manager knows that career growth is important to you. It’s reasonable to ask your boss what it will take to get promoted. Once you know the skills and experience you need, you can look for training opportunities or educational programs to help you get there.

2. Do Your Homework

Does your employer offer tuition assistance or reimbursement? If there isn’t a publicized program, don’t lose hope. Many companies allocate a certain amount of money toward professional development. Managers may earmark that budget for industry conferences and might not have considered applying it toward continuing education.

Check with your HR department about educational assistance and ask around to find out if others have taken a course and gotten reimbursed. Once you know if there’s a precedent, you’ll be better equipped to approach your boss.

3. Create a Pitch

Approach asking for tuition assistance like you would a formal negotiation. Go into the discussion with clearly outlined and rehearsed messages about what you hope to gain and how it will benefit your boss and organization.

Anticipate objections and be prepared to address them. Some managers may be concerned that a course or program will take your time and attention away from work. Point out that most online programs are flexible and can be done on your schedule.

4. Calculate the ROI

An important argument for why your organization should invest in your education is what they will get out of it. Outline how the class would help you be more effective in your role. If you can determine an estimated dollar return, even better, but simply stating the new or enhanced skills you’re likely to gain and how they can be applied to your work should suffice.

5. Timing Is Everything

Consider the best time of the week, day, or even year to ask for tuition assistance. Annual performance reviews present a natural opportunity to discuss your career goals with your manager and are often the perfect time to ask for financial support to help continue your education.

If your employer approves the request, make sure you understand the rules. Will you be required to stay at your company for a defined period after completing the program? Will you need to pay upfront and get compensated later? Do you need to earn a certain minimum grade point average to be reimbursed?

Investing in yourself and your career can pay dividends for you and your employer. Like most things, approaching it with a plan will more likely bring you that positive outcome.

If you're interested in furthering your education, explore our online business courses in negotiation, management, leadership, and more.

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Education Project Proposal

Proposal maker.

Whenever you desire to see something to happen what do you do? Of course! You make an excellent proposal to encourage people to see the need from your standpoint and help you achieve your goals. However, if you find yourself inadequate to create an exceptional and excellent Education Project Proposal , you don’t have to worry because we got you covered. We provided you with an excellent collection of Project Proposal Samples that you can pull up whenever you need one. Nonetheless, that’s not the end. We also created a concise guide so you can create one without breaking a sweat. Go on take a scroll below and see it for yourself.

10+ Education Project Proposal Examples

1. university project proposal template.

• Google Docs

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11. Education Project Proposal in PDF

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What is an Education Project Proposal?

An Education Project Proposal is a document that anyone can use within the education industry. This type of proposal is something students , teachers , and other staff can use to showcase their ideas to the school board or to the PTA.

What are the characteristics of a project life cycle?

A project life cycle is a process in which people from an organization or a project management team go through to finish a project successfully. In this way, people can gauge if what they are doing is advantageous to the overall project or not, and how it affects the company in the long run. 

The Initiation stage of the project is the conception part of it. It is the part where people create the ideas and concepts of the whole project. Determining the purpose and desired outcome of the project is within this stage.

The Planning stage is all about determining the details and processes to ensure that the project will hit the desired outcome. It is also in this phase that the proposal submission should be done.

The execution stage is usually the longest stage. The whole duration of this stage is not something the other stages can eclipse. However, this is the most hectic and time-consuming of them all. This is also the stage where all the plans are executed and come to life.

At this stage of the project, the whole execution is done and people are ready to close the project. Maybe some projects opt to become a program like the Indian Poshan Project that pushed for health and nutrition or ultimately ending the project in view of another. Nonetheless, this should never be done quickly but instead by a proper and deliberate process.

How to Create an Education Project Proposal

Education is one of the most favorable works that the older generation can do for its successor. Without a proper and genuine early childhood education , even our civilizations can be endangered. That’s why to help you make the most of their education we provided steps below for you to create an excellent project proposal.

Step 1: Determine the Readers

Your first step in creating your education project proposal should be on determining the reader of the said proposal. In this way, you can be sure that what you’re writing is tailor-made to the specific person and will see its fruits. So make sure to write something that your readers would appreciate.

Step 2: Define Project Summary

After having a definite audience you should also make sure that what you’re writing should include all the details of the project. However, since it is a proposal you may only opt to provide a summary of the project plan itself.

Step 3: Establish a Work Plan

The actions your team will do has a cause and effect, in this way, you can also see that it has further effects in the long run that might affect the readers. So make sure that you determine these within your work plan. If you’re planning to tackle school health in a certain primary school make sure that you detail it.

Step 4: Tackle the Budget and Schedule

Lastly, ensure that your proposal has a budget and schedule document or section. If you check the internet for some proposal templates you may also see these embedded usually in the later pages of the document. However, this is important and you should make sure that you write these well.

What details should I put in the project proposal?

The main details that a project proposal should have are the vision and goals, key deliverables, schedule, and ownership. Other resources and details that can also be included are the success criteria, key issues and risks, and reporting.

What is the proposal format?

The major format of creating a proposal includes: 1. Introduction 2. Issue 3. Solution 4. Qualification 5. Conclusion

What are the five elements of a concept paper?

The five elements of a concept paper are: 1. Vision 2. Scope of Work 3. Goals 4. Schedule/Timetable 5. Milestones/Criteria

With the rise of the internet and the promulgation of its uses, comes the rise of higher education. The concepts that once thought impossible are now right around the corner. However, it is still necessary to put forth ideas and concepts to the test. Use PDF, Word, or other formats as you see fit, but make sure that you are creating proposals to make the world a better place.

Text prompt

• Instructive
• Professional

Generate a proposal for a new school recycling program

Compose a proposal for a school field trip to a science museum.

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Education Consulting Business Plan Sample

Published Dec.10, 2021

Updated Apr.22, 2024

By: Jakub Babkins

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Table of Content

Do you want to start Education Consulting business plan?

You might wonder how to start an educational consulting business. In that case, you can take help from this education consulting business plan. Starting a consultation business doesn’t require many resources. You just need basic expertise in the domain.

So, if you have a fundamental understanding of the education sector, you can start this business. However, in order to create a successful venture, you’ll need a good business plan. For that purpose, you can refer to this document or any related business plan such as life coaching business plan , etc. You can also take help from the best business plan experts .

Executive Summary

2.1 the business.

Pro Learning will be an education consultation firm started by Harry Brown. The firm will aim to provide consultation services catering to the requirements of the clients in Stockton. The firm will provide a wide range of services for both students and educational institutes in the US.

2.2 Management of Education Consulting Company

Starting an educational consulting business requires appropriate management of the resources you possess. You can ensure this through an education consultant business plan. In this plan, you should mention all the technical as well as human resources you have along with your plans for their management.

In this strategic and operational business plan , all the requirements for business consulting education have been mentioned.

2.3 Customers of Education Consulting Company

The backbone of an education consulting business is its customers. Our customers will mainly be people who directly belong to the educational domain. They are identified as follows:

• Universities
• International Education Agents

2.4 Business Target

Our primary goal is to become the most trusted place for all kinds of education-related consultancy services.

The financial targets that we want to achieve within the first few years of launch are demonstrated below:

Company Summary

3.1 company owner.

Harry Brown will own Pro Learning. Harry did his M. Ed two years ago. After that, he served as a freelance consultant to many clients. But he decided to expand his business and provide more services.

3.2 Why the Education Consulting company is being started

Harry observed that many schools around the Stockton area had a deficiency of adequate educational consultancy resources. Many able students needed guidance, but there was no one they could go to. Therefore, he decided to make use of his experience and start a consultancy firm.

3.3 How the Education Consulting company will be started

Step1: Plan Everything

A solid education consultant business plan is the first step in how to start an education consulting business. For developing your business plan, you can refer to this education business plan sample or any related business plan like business consulting business plan .

This sample educational consultant proposal can be used to guide the development of a business plan for any business because Harry decided to offer a wide variety of services.

Step2: Define the Brand

The next step in your journey is to advertise your business. You can do this by developing a brand. In your brand, you have to highlight your competitive advantage by listing your unique services and policies.

Step3: Establish Your Corporate Office

For the time being, Harry decided to rent out an office in Stockton. He will now put together a team and gather the technical equipment required.

Step4: Establish a Web Presence

Establishing a solid web presence is necessary when starting a business in this digital age. Keeping this in view, Harry created social media profiles of his business. He also had a simple website developed where clients could reach out.

Step5: Promote and Market

The last thing to do is develop a marketing plan and promote your business by following it.

Services of Education Consulting

Before you start education consulting business, you need to identify the services you will be providing to your clients. That way, you can develop your education consultant services business plan accordingly.

As Harry wanted to offer a wide variety of services through his business, so this education consulting business plan sample pdf can be used as a guide to writing any business plan. Even a mortgage lender business plan .

Below, we have described the education consulting services. So, if you want to know how to become an education consultant, you can take help from here.

• Education Counselling Service

The main service provided by Pro Learning will be education counseling for students. Students can book an appointment directly or through their institutes to gain the help and perspective they need. Our firm will help students:

• Realize their potential
• Understand their areas of aptitude
• Make an educated decision about their future learning
• Admission Procedure Help

Another important service of Pro Learning will be to guide students about the application procedures of the institutes of their choice. Many students shy away from applying to educational institutes because of the overwhelming and complex application procedure.

Pro Learning will:

• Guide students about application dates
• Help students plan out their application submission process
• Inform students about necessary academic and financial requirements
• Financial Advice

Pro Learning will also help students plan out their finances. And inform them of financial resources they can turn to if needed.

• Visa Assistance

Our firm will also handle visa applications and guide students throughout the whole process so that they are as efficient as possible.

Marketing Analysis of Education Consulting Company

Starting an educational consulting firm will require you to have an in-depth knowledge of the target market. You can gain this knowledge through a marketing analysis. A marketing plan for education consultancy business will help you identify your customers and competitors in a better way.

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Conducting marketing analysis is an essential step in the steps to become an educational consultant. However, if you don’t know much about marketing analysis, you can take help from education business plan samples. You can also look to specialized documents like Harvard business school marketing plan template for a more in-depth understanding.

In this document, we have detailed the marketing analysis of Pro Learning.

5.1 Market Trends

According to IBISWorld, the education consultant market is valued at $2 billion. The industry is expected to increase at a steady rate of 2% or over in the next five years. It is because people have finally realized the importance of suitable education. So more and more people are turning towards professional consultancy services to boost their careers.

5.2 Marketing Segmentation

The customer groups of Pro Learning are as follows:

Business plan for investors

5.2.1 students.

Our primary services will be dedicated to helping students and coaching their academic path. They are expected to be our main customers and are expected to avail our resources the most. The services they are expected to use involve:

• Counseling for future academic opportunities
• Guide for choosing a career path
• Help in deciding and managing academic activities

5.2.2 Universities

Our second target customers will be universities and other institutes of higher education. We want to connect students with suitable universities. Thus, we are expected to partner with many universities throughout the year to provide them with a good candidate pool.

5.2.3 International Education Agents

We will also be partnering with international educational agents and connecting them with the universities in the US. So we expect them to avail our resources quite often as well.

5.2.4 Schools

Lastly, we will also reach out to schools to provide high school students counseling for deciding their future academic paths and careers.

5.3 Business Target

• To become the most sought out counseling service firm throughout Stockton
• To expand our services steadily and reach out to more schools
• To keep customer satisfaction rate above 95%
• To earn a profit margin of $30k per month by the end of our first year.

5.4 Product Pricing

Our prices will be very reasonable considering our main target audience is students. We will provide a greater range of services at the same price as our competitors.

Marketing Strategy of Education Consulting

To become prominent among the businesses for education consulting careers, you need to have a strong marketing strategy for educational consultancy. A good marketing strategy will help you highlight your competitive advantage to your customers. Therefore, it should be a part of your business plan.

Here, we have a sample business plan educational services that highlights the marketing strategy of Pro Learning. This is just an example. And you can use any business plan for guidance, may it be a   counseling private practice business plan .

6.1 Competitive Analysis

• We have excellent client care services available that will be ready to help our clients whenever they need them.
• We will implement a feedback system to improve our services for our clients.
• Our clients can contact us directly by phone. Or they can reach out to us through our website or social media platforms. This will allow them to easily book appointments from the comfort of their home.
• We will have timings for walk-in sessions where our first-time customers can just come and go through a session without needing to book an appointment.

6.2 Sales Strategy

• We will offer reduced prices and sales for our long-term customers
• We will provide cheaper and affordable packages for students.
• We will advertise through word of mouth, Google Ads, and social media.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan of Education Consulting

Any good sample educational consultant proposal includes employee hiring criterion. It’s because the success of a business, especially a consultancy business, depends on the employees and their behavior.

Realizing the importance of employee selection, Harry also decided to implement a selection criterion while selecting the employees mentioned below in the educational services business plan.

7.1 Company Staff

• 1 Co Manager
• 4 B. Ed graduates to help with the workload
• 8 Career Specialists
• 1 Web Developer/ Mobile App Developer to manage online sites
• 1 Sales Executive to organize and promote sales
• 1 Accountant
• 1 Receptionist

Financial Plan of Education Consulting

To start education consulting business, you need much more than sales. The success of a business is ensured by a proper financial plan that is usually a part of education consulting business plan.

A financial plan allows you to manage your time and other resources efficiently in order to reap the benefits. It also helps you to analyze the degree of profitability or loss that your business is incurring.

In your financial plan, you need to identify the ways and plan how you will earn profits and pay up your expenses. The financial analysis of a company also helps to identify ways to reduce expenses and increase productivity.

Here we’re providing the detailed financial plan for Pro Learning. You can go through this document on any business plan, such as a business plan for electrical contractor to help you develop a financial plan.

8.1 Important Assumptions

8.2 break-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

• How do I start an educational consulting business?

If you are wondering how to start an education consulting business, you can do it by writing a sample educational consultant proposal. You can refer to any business proposal such as business plan computer software for guidance.

• How much do educational consultants make?

If you are wondering how much do educational consultants make, then on average, an educational consultant makes $65k per year. But the salary may vary depending on the scale of the business and the job post.

• What is the average cost of an educational consultant?

On average, an educational consultant charges $85 to $200 per hour. The rates will be dependent on the services required and the scale of the business.

Download Education Consulting Business Plan Sample in pdf

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Excellence in Business Education: SBA Achieves AACSB Renewal

In an affirmation of its commitment to excellence in business education, the University of Dayton School of Business Administration (SBA) accreditation has been renewed for its business and accounting degree programs from the prestigious Association to Advance Collegiate Schools of Business (AACSB).

The SBA received AACSB undergraduate business accreditation in 1983, followed by the undergraduate accounting program in 1993. These initial accreditations along with the most recent reaccreditation, were based upon the SBA’s high-quality and innovative programs, which meet the professional needs of our graduates and their employers and enhance the SBA’s reputation. The next accreditation review cycle will occur in 2030. 

According to SBA Dean Trevor Collier “This is an endorsement from deans at our peer and aspirant schools reinforcing that we are delivering the high-quality education our mission promises.”

With this extension, the University of Dayton SBA joins a select group of institutions worldwide dedicated to providing top-tier business education. Currently, AACSB boasts accreditation for 1,021 institutions across more than 65 countries and territories, with only 194 institutions holding accreditation specifically for accounting programs. 

AACSB accreditation is recognized globally as the gold standard in business education. It is a rigorous, mission-driven process that involves comprehensive self-assessment, mentorship with AACSB advisors, and peer-reviewed evaluations focused on continuous improvement. Accredited institutions must demonstrate excellence in three areas: (i) strategic management and innovation, (ii) learner success, and (iii) thought leadership, engagement and societal impact.

“Our curriculum equips students with critical thinking, problem-solving, and leadership skills, preparing them for successful careers in a dynamic global marketplace” says Dean Collier.

AACSB accreditation underscores our commitment to excellence and our ongoing dedication to providing students with a relevant and impactful education.

Additionally, AACSB's supplemental accounting accreditation further attests to the University of Dayton SBA's commitment to meeting the highest standards of quality in accounting education. This distinction reflects the school's dedication to excellence in both business and accounting programs.

“The accounting accreditation review process is equally rigorous as the business review process.  Our renewal is a strong signal that our program provides the knowledge and skill development students need to enter the constantly-evolving accounting profession” add Dr. Timothy Keune, Associate Professor & Chairperson of the Department of Accounting.

The University of Dayton SBA's continued accreditation with AACSB underscores its position as a leader in business education and exemplifies its dedication to fostering the next generation of global business leaders. 

The SBA's Career Flight Plan Takes Off

The University of Dayton's School of Business Administration launches the Career Flight Plan, offering one-credit courses to assist business majors in exploring career paths and developing professional skills. This initiative addresses students' career-focused needs by providing structured guidance throughout their academic journey, aiming to prepare them for success beyond graduation. 

Here's what the economy could look like with a Biden or Trump presidency

• Voters are concerned about issues like inflation and home prices ahead of the presidential election.
• BI analyzed Biden and Trump's plans for eight major economic categories.
• The analysis evaluated the candidates' past records as president and their campaign promises.

American voters have a lot on their minds ahead of the November presidential election.

For starters, inflation is keeping the cost of living high in many US cities, and astronomical home prices are preventing aspiring homeowners from buying. Issues like abortion access and tax policy are also a key consideration for many voters.

With the election six months away, Business Insider looked at President Joe Biden and former President Donald Trump's plans for eight major economic categories that affect Americans' daily lives: domestic manufacturing, higher education, healthcare, housing, labor, taxes, tariffs, and trade.

"President Biden is going to keep fighting for working families — lowering the costs of prescription drugs, housing, and childcare; investing in our future; supporting workers and small businesses; and making sure big corporations and the wealthy to pay their fair share," Lael Brainard, the director of the National Economic Council, told BI in a statement.

Business Insider reached out to Trump's campaign team but didn't receive a response.

The analysis is based on the candidates' past records as president and their promises on the 2024 campaign trail.

Jump to a category: Domestic manufacturing | Higher education | Healthcare | Housing | Labor | Taxes | Tariffs | Trade

Domestic manufacturing

The future of domestic manufacturing will be shaped by federal labor and business policy. Although the president doesn't have complete control over the economy, the Oval Office has a role in shaping factors like job growth, tax incentives, and industry regulations. A March report published by The Economist and YouGov found that 22% of voters identified inflation and the price of goods as their most important issue this November. The poll is based on the responses of 1,594 likely voters between March 24 and March 26.

During their tenures in office, Trump and Biden both focused on costs and the labor force for two major American industries: auto manufacturing and steel.

If reelected, Biden plans to continue efforts to keep auto manufacturing in the US and push back against the growing Chinese auto industry. Trump has also expressed plans to protect American car manufacturers. At a March rally, Trump said he plans to raise tariffs on foreign-made cars and suggested there will be a " bloodbath " in the domestic auto industry if he isn't reelected.

As electric vehicles gain popularity, the Biden administration has said it wants to make EVs more affordable and invest in charging infrastructure across the country. Biden is also working to boost US EV manufacturing and increase tax credits for EV drivers. Trump, on the other hand, has said EVs could give Mexican and Chinese manufacturers an advantage and cut US auto jobs .

In light of the pending US Steel Corp sale to Japan's Nippon Steel for $14.9 billion, Biden has said steel should stay domestically owned — but has not yet taken regulatory steps to affect the deal. While Trump was in office, he also made efforts to protect the US metals industry, placing tariffs on steel and aluminum imports.

Sameeksha Desai, a professor at Indiana University and the director of the school's manufacturing policy initiative, told BI that the health of the country's domestic-manufacturing industry directly affects the labor market. Unemployment soared in many manufacturing industries during the pandemic but those jobs made a modest recovery during the remainder of Trump's time in office.

As far as environmental regulations go, Biden has worked to tighten standards for vehicle pollution and expand the use of renewable energy , while Trump has called for the dismantling of clean-energy and carbon-capture tax credits and more investment in fossil fuels.

Back to top

Higher education

Biden and Trump have major differences in how they view education policy, particularly student-loan debt.

Since Biden took office, his Education Department enacted a series of reforms to student-loan-repayment programs . For example, after Trump's Education Department ran up a backlog in applications to the Public Service Loan Forgiveness program — which forgives student debt for government and nonprofit workers after 10 years of qualifying payments — Biden's department established a limited-time waiver . The initiative allowed students' past payments that had been deemed ineligible for the program since it was established in 2007 to count toward debt forgiveness.

Additionally, the Education Department is carrying out one-time account adjustments for borrowers on PSLF and income-driven repayment plans to bring borrowers' payment progress up to date. It also implemented the new SAVE income-driven repayment plan in July, which includes a provision to shorten the timeline for borrowers to have their monthly pay reduced.

During his term so far, Biden's administration has canceled $153 billion in student debt for 4.3 million borrowers. And there's still more to come — Biden unveiled details in early April about a new student-loan-forgiveness plan after the Supreme Court struck down his first attempt .

However, that new plan is not set to be implemented until the fall, and should Trump win the presidential election, it could jeopardize Biden's relief efforts . After the Supreme Court decision on debt relief, Trump posted on his campaign website that the ruling was "only made possible through President Trump's strong nomination of three distinguished and courageous jurists to the Supreme Court."

While in office, Trump worked to weaken the borrower defense to repayment, an avenue for relief for thousands of borrowers who were defrauded by the schools they attended. For-profit schools like Corinthian Colleges and ITT Technical Institutes , for example, misrepresented their programs and forced students to take on debt they could not afford. While Biden's administration enacted a range of relief for defrauded borrowers, it's unlikely those efforts would continue under Trump if he were reelected.

More broadly, student-loan borrowers would likely face very different outcomes under a Biden or Trump presidency. While plans for relief would likely continue should Biden win a second term, a Trump presidency could halt the efforts Biden's Education Department already enacted — meaning borrowers would continue to repay their loans without new avenues for relief.

Additionally, the Education Department would likely face more budget cuts under Trump. While in office, Trump proposed cutting billions of dollars from the department, which included eliminating PSLF.

However, he did support capping the amount parents can borrow through PLUS loans, which are loans parents can take out to cover up to the full cost of their kid's education. Those loans have the highest federal-student-loan interest rate, making them difficult to pay off. Trump's budget also called for an extension of the Pell Grant, a grant for those who demonstrate financial need, to incarcerated people.

Eighty percent of voters believe it's important for Biden and Trump to talk about healthcare costs on the campaign trail, a poll by KFF found.

Biden has worked to expand the Affordable Care Act , while Trump has said he hopes to "repeal and replace" the law and make cuts to Medicare . However, Trump has not publicly outlined an alternate affordable healthcare plan.

In March, the Biden administration expanded the 2022 PACT Act to provide healthcare for millions more veterans, including those who were exposed to toxins while in training or in active service during the Vietnam War, the Gulf War, Iraq, Afghanistan, and post-9/11 combat zones. This follows a 2018 law signed by Trump that allows some veterans to seek VA-funded care at their community medical facilities. Trump has not mentioned new veteran healthcare initiatives as part of his reelection campaign.

The price of pharmaceutical drugs is also a priority for voters, as some Americans say they are unable to access prescriptions due to high costs and drug shortages . While in office, Biden signed the 2022 Inflation Reduction Act , which included provisions to lower the price of insulin to $35 a month. His administration is also negotiating lower prices for 10 major pharmaceuticals, including medications to manage diabetes, arthritis, and heart conditions. The Inflation Reduction Act would require Trump to continue these drug price negotiations should he win a second term. Trump has not focused on drug affordability in his 2024 campaign.

Ninety percent of Democratic voters believe Biden has done more to address healthcare costs , compared to 91% of Republicans who believe Trump did more to address costs while he was in office, a KFF poll of 1,309 US adults found.

Nearly two years after the Supreme Court overturned Roe v. Wade , Biden — along with Vice President Kamala Harris — is emphasizing abortion access as part of his reelection platform. The president said he hopes to restore the Constitutional right to abortion if reelected, despite an evolving stance on the issue during his 50-year political career. Both Biden and Trump support access to IVF following an Alabama Supreme Court decision in February that ruled frozen embryos can be considered people under state law.

If reelected, Trump has said he would not sign a nationwide abortion ban if it were passed by Congress, but his personal stance on the issue has varied during his time in the public eye — and many Americans worry about GOP efforts to limit reproductive healthcare access. Trump said at an April campaign rally that abortion should be a state issue , which could allow state legislatures to continue passing bans that restrict abortion access and place doctors who perform the procedure at risk of prosecution . In an April interview with Time Magazine , Trump also said he would "let red states monitor women's pregnancies and prosecute those who violate abortion bans."

Trump has also said he will ban all gender-affirming healthcare and hormone therapies for minors if he returns to office. Biden signed an executive order in 2022 to enhance protections for transgender children and has taken steps toward banning so-called conversion therapy.

Housing costs present a major challenge for both Biden and Trump as millennials and Gen Zers find themselves priced out of many markets.

The state of the housing market can be summed up by two compelling statistics.

A Gallup survey of 1,013 adults released in April 2023 showed that only 21% of Americans said it was a good time to purchase a home , while 78% said it was a bad time to buy one.

Millennials will play a crucial role in this November as voters in their 30s and early- to mid-40s with growing families cannot live in the communities where they grew up because of the scarcity of available homes and elevated costs.

Affordable housing has been a top concern for Biden, who's aware of the saliency of an issue that could make or break his reelection bid.

With the current 30-year fixed-rate mortgage currently above 7% , many potential buyers simply aren't purchasing homes and are continuing to rent.

For decades, housing has failed to keep up with demand. After the Great Recession and throughout the COVID-19 pandemic, the problem only grew worse . Now, many would-be sellers have decided to stay put, exacerbating a housing shortage that has become one of the most pressing public-policy issues on the local, state, and federal levels.

In the swing state of Nevada, which Biden wants to keep in his column this fall, he recently talked about his efforts to tackle the housing crisis, including the 1.7 million housing units currently under construction . He also noted that his administration planned to create an additional 2 million affordable homes, with thousands of the units poised to be built in the Silver State. However, there's no official timeline for when these homes will be completed.

Housing affordability will also be a key issue in other battleground states including Arizona, Georgia, North Carolina, and Pennsylvania.

Biden also called for more office-to-residential conversions, adding that the administration would create a program to "help communities build and renovate housing or convert housing from empty office spaces into housing."

Such conversions have become increasingly popular in recent years. With legions of employees able to work remotely during the pandemic, many companies have opted to not renew their office leases .

Trump has also zeroed in on the issue . While campaigning in Iowa last year, he said that the key to driving down housing costs was to lower energy costs.

"We'll get the prices way down," he said, referring to energy costs, "and then the interest rates down and then the home builders will start building again."

Trump's record on affordable housing has been mixed. In 2019, he created a White House council to remove impediments to the construction of affordable housing . But during his presidency, Trump also called for major cuts to the Department of Housing and Urban Development's budget. In 2020, he sought to end the Community Development Block Grant program — which offers annual grants to states and local municipalities to fund redevelopment and community services — in the next year's budget, arguing that housing policies were best handled at the state and local levels.

A second Trump term would likely mean the federal government would be more hands-off in shaping housing policy than the Biden administration has been.

Biden has long been an ally of organized labor — even becoming the first sitting US president to walk a picket line last year — but Trump is looking to chip away at the president's union support this fall.

In April 2019, Biden launched his 2020 presidential campaign at a Teamsters union hall in Pittsburgh, putting his primary rivals on notice of his longtime relationship with organized labor. At that time, labor advocates were pushing hard to allow fast-food employees at restaurants like Chipotle and McDonald's to unionize.

Once in office, Biden prioritized passage of the bipartisan infrastructure law , with one of its selling points being the creation of thousands of well-paying union jobs. And last year, Biden's Department of Labor tweaked a rule in how it calculates prevailing wages for construction workers, with the changes affording them higher pay and more workplace protections.

In recent decades, public-sector unions have become increasingly diverse, with more female, Black, and Latino members who have often thrown their support behind Democratic candidates.

But Trump has been successful in earning endorsements from influential police unions like the Police Officers Association of Michigan and the Florida Police Benevolent Association.

Trump's mission is clear: He wants to win over more union households in battleground states like Michigan and Wisconsin. In 2016, Trump made strong gains with these voters, but Biden flipped many of them back into the Democratic column in 2020, promising robust support for the automobile industry. In January, Biden earned the backing of the United Auto Workers after joining them on the picket line, with UAW president Shawn Fain saying: "Joe Biden bet on the American worker while Donald Trump blamed the American worker." Trump responded that Fain "didn't have a clue."

In March, Biden gave the auto industry slightly more time to adopt strict new rules for tailpipe emissions, in a huge win for organized labor, as automakers and unions were concerned about meeting the administration's initial electric vehicle transition proposals. In a second term, Biden is poised to continue his administration's push to advance EV production . Meanwhile, Trump has said that the transition to electric vehicles would decimate the auto industry and benefit China and Mexico.

A Gallup poll conducted in August found that 67% of Americans approved of labor unions, a marked increase from the 48% who backed unions in 2009.

With many Americans working multiple jobs and inflation continuing to take a toll on people, labor unions have fought for higher wages for employees. Looking at the Gallup survey, 61% of Americans said that unions help the economy more than they hurt it, a figure that exceeded the previous high-water mark from 1999.

Trump has made the economy the hallmark of his campaign, touting low pre-COVID-19 unemployment numbers, especially among Black Americans. In both September 2019 and February 2020, the overall unemployment rate hit 3.5%, which at the time represented a 50-year low.

When Biden took office in January 2021, the unemployment rate, which rose sharply during the COVID-19 pandemic, sat at 6.4%. But unemployment hit a modern low of 3.4% in both January 2023 and April 2023, a figure that hadn't been seen since 1969. In April 2023, Black unemployment hit a record low of 4.7%.

The unemployment rate has risen since last year, but it remains below 4%.

Biden has overseen a strong job market throughout much of his administration. In March, employers added 303,000 jobs, far exceeding the 200,000 jobs that were projected. The latest figure represents the 39th-straight month of job growth, which is tied to the president's argument that his policies have created an economy in which the number of jobs — and wages — have risen .

Earlier this year, the White House released Biden's tax priorities should he secure a second term. They're largely focused on ensuring big corporations and the wealthy pay what Biden deems their fair share.

According to the White House's fact sheet , Biden's tax plan would seek to raise the corporate tax rate from 21% to 28%, and the minimum corporate tax rate from 15% to 21%. This differs from Trump's tax plan: His 2017 Tax Cuts and Jobs Act established a 21% corporate income tax rate — a decrease from 35% — and Trump would maintain that rate, Bloomberg reported .

Additionally, Biden wants to require billionaires — the richest 0.01%, or people worth $100 million or more — to pay at least 25% of their income on taxes every year.

The White House said that Biden's tax plan would cut taxes for middle- and low-income people by $765 billion over 10 years. This would be accomplished by restoring the fully refundable expanded child-tax credit , which was first enacted under the American Rescue Plan in 2021 and gave $3,000 per child to families with children over the age of 6, and $3,600 per child to families with children under the age of 6.

Biden would also increase the Earned Income Tax Credit, which is a refundable tax credit for working individuals or couples.

While Trump has not yet released a detailed tax plan, many of the provisions in his 2017 tax law are set to expire in 2025. Biden's tax plan would support extending Trump's tax cuts for households making under $400,000 a year, but some Republican lawmakers want all of Trump's provisions extended past 2025, and they introduced a bill last year to make the tax law permanent.

Trump has also proposed a 10% tariff on goods coming into the US, along with a 60% tariff on all imports from China. The Tax Foundation, a nonpartisan think tank, has said the proposed 10% tariff would raise taxes for Americans by over $300 billion a year. Trump recently said during an interview with Time Magazine, however, that the 10% tariff could end up being higher.

Given that Democrats and Biden are on board to extend some of Trump's tax cuts for low- and middle-income households, there's likely to be some bipartisan agreement over taxes under either a Trump or Biden presidency. But there's a significant divide over how much wealthy individuals and corporations should be taxed.

During his presidency, Trump imposed sweeping, unprecendented tariffs on imported goods. While Biden has left some of Trump's tariffs in places, he is far from the self-proclaimed "Tariff Man."

Unlike traditional Republicans, Trump is proudly a protectionist. While he's changed his views on many other policy issues, the former president has for decades bashed the US trade deficit and sweeping deals like the North American Free Trade Agreement, saying the agreements had harmed workers.

Trump's tariff barrage relied on Section 232 , a provision of the Trade Expansion Act of 1962, which allowed his commerce secretary, Wilbur Ross, to declare some imports a national-security risk. The former president wasn't afraid to use this power against US allies, which outraged European and Canadian leaders. In response, other nations imposed retaliatory tariffs. But Trump's approach helped secure the US-Mexico-Canada Agreement, a NAFTA substitute.

But those disputes paled in comparison to China's reaction. Beijing, by far the biggest target of Trump's tariffs and other trade actions, responded by suspending purchases of US agricultural exports and imposing other retaliatory tariffs. The Trump administration spent billions bailing out US farmers as it tried to manage the political and actual costs of the trade war. Trump and China eventually announced a deal to soothe tensions, but Beijing never purchased the additional US goods it said it would under the so-called "Phase 1" agreement.

In response to criticism, Trump argued that foreign countries were footing the bill. Many economists pointed out that tariffs are paid by US importers . Consumers are also likely to face higher costs on goods that are subject to high tariffs. Both Biden and Trump's teams dispute that tariffs can lead to higher costs for consumers. Some economists have found evidence that Trump's actions caused a spike in the price of washers , dryers, new cars , furniture , and other goods. In an April interview with Time Magazine, Trump disputed that tariffs end up costing consumers more. In comments to reporters, Tai defended Biden's decision to keep in place some Trump-era tariffs, arguing that previous price increases "were about the chaos and unpredictability that it created."

Many economists have long been skeptical about countries engaging in trade wars and the tit-for-tat cycle of tariffs that result. An analysis by CNBC suggested that Trump's tariffs were equivalent to one of the largest tax increases in decades based on the revenue they generated for the Treasury Department. Unsurprisingly, not everyone on Trump's team was on board: Gary Cohn , a former president of Goldman Sachs who served as a Trump economic advisor, resigned his White House post shortly after Trump announced high tariffs on steel and aluminum imports.

As a candidate, Biden criticized Trump's trade war with China. As president, Biden brokered a deal with the European Union to largely end Trump's tariffs on its member nations. But Biden has left Trump's tariffs on China largely untouched. In fact, Biden wants to triple US tariffs on Chinese steel. Biden also recently imposed higher tariffs on Chinese electric vehicles, solar cells, and other goods.

If he returns to office, Trump wants to impose more tariffs. He's proposed everything from a flat 10% tariff on every product that enters the US to a 100% tariff on all imported cars.

The US is not returning to a pre-2016 trade consensus, that much is clear.

Trump dramatically shifted the Republican Party away from its largely held belief that free trade would help all nations. Biden, like many Democrats in the 1990s, also championed this mindset, which led to the sweeping North American Free Trade Agreement and paved the way for China to join the World Trade Organization.

Biden and his top officials have signaled they also favor a paradigm shift. Katherine Tai , the US trade representative, has argued for a move away from a "colonial mindset" that all too often led to supply chains that preyed on developing countries. The Biden administration's focus is best seen in one of his biggest trade shifts: withdrawing US support for digital trade principles that some progressive lawmakers, including Sen. Elizabeth Warren, say were hijacked by Big Tech companies. Other Democrats have criticized the administration's approach.

Biden has left some of Trump's tariffs in place, illustrating the protectionist bent that continues to take hold in Washington. In April, Biden pushed for even higher tariffs on Chinese steel and aluminum amid his reelection push. European leaders are also concerned about Biden's pursuit of climate-related tax credits that may lure green jobs away from their countries to the US.

If Biden and Trump have anything in common it's their stance on China. Biden has used his trade powers to restrict US investment in Chinese technology, particularly semiconductors, quantum computing, and some artificial-intelligence sectors. As Bloomberg News reported, Biden has even surpassed Trump in adding more Chinese companies and individuals to an export blacklist.

As president, Trump fixated on the US trade deficit even as some economists argued against reading too much into such figures. Still, the trade gap grew under his watch.

Overall, Trump's combative trade policy led to mixed results. He didn't see the fruits of his biggest trade deal, which went into effect in July 2020: the USMCA, a revamped North American trade deal known Experts at Brookings Institution have praised the treaty for growing regional trade. Unlike NAFTA, the USMCA also contains new provisions on digital trade and labor protections. The Biden administration has used the deal to push Mexico over its labor practices.

While Trump has bragged about brokering a historic trade deal with China, economists found that Beijing never lived up to its commitment to purchase an additional $200 billion worth of US exports. He successfully ended US support for the TransPacific Partnership, a massive trade deal that President Barack Obama supported with the hopes it would align much of the region more closely with the US. Trump has pledged to kill the Biden administration's new Asian trade talks, which the former president has dubbed " TPP two."

Some Trump allies have signaled that he'll push the envelope even further if he wins in November. Politico reported that some of the former president's top economic advisors are discussing how to devalue the dollar to boost US exports. It's a risky proposition, as it could drive up the costs of some items that have already risen because of inflation.

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Biden admin announces $7.7B student debt handout for 160K borrowers

The biden administration has cleared a total of $167 billion in student loan debt for 4.75 million americans, the department of education said.

Biden’s student loan plan is not going to have a good ending: Rep. Greg Murphy

Rep. Greg Murphy, R-N.C., argues that Biden’s student loan bailout plan is ‘unconstitutional’ during an appearance on ‘The Big Money Show.’

The Biden administration on Wednesday morning announced another massive round of student debt handouts with $7.7 billion going toward clearing debt for more than 160,000 borrowers. 

Three categories of borrowers are covered in the latest handout: people receiving Public Service Loan Forgiveness (PSLF), people signed up for President Biden's Saving on a Valuable Education (SAVE) Plan who are also eligible for its shortened time-to-forgiveness benefit and people receiving forgiveness on income-driven repayment (IDR) as a result of fixes made by the administration.

It includes $5.2 billion for 66,900 borrowers through fixes to PSLF, $613 million for 54,300 borrowers through the SAVE Plan that will go to borrowers enrolled in the SAVE Plan who had smaller loans for their postsecondary studies and $1.9 billion for 39,200 borrowers through administrative adjustments to IDR payment counts, the Department of Education (DOE) said in a press release.

BIDEN'S STUDENT DEBT HANDOUT PLAN COULD COST AS MUCH AS $1.4 TRILLION

The Biden administration announced another $7.7 billion is going toward more than 160,000 borrowers in the latest round of student loan debt handouts. (Getty Images / Getty Images)

As of Wednesday's announcement, the Biden administration has cleared $167 billion in student loan debt for 4.75 million Americans, the DOE said.

"The Biden-Harris Administration remains persistent about our efforts to bring student debt relief to millions more across the country, and this announcement proves it," Secretary of Education Miguel Cardona said in the release. "One out of every 10 federal student loan borrowers approved for debt relief means one out of every 10 borrowers now has financial breathing room and a burden lifted."

The DOE also announced an update on the timing of the payment count adjustment, saying that the fix ensures borrowers receive credit for progress they made toward IDR forgiveness and PSLF. Borrowers now have until June 30 to apply to consolidate.

"Another 160,000 borrowers and their families will get some much-needed relief thanks to the continued efforts [of] the Biden-Harris Administration to fix the broken student loan system," Under Secretary of Education James Kvaal said. "We congratulate those borrowers on their due forgiveness and we will continue to work to deliver relief to others."

BIDEN ANNOUNCES FRESH ROUND OF $6.1 BILLION IN STUDENT LOAN HANDOUTS, BRINGS TOTAL GIVEN TO $160 BILLION

The Biden administration has now approved $167 billion in student debt handouts for 4.75 million Americans, the DOE, led by Education Secretary Miguel Cardona, said. ( Williams/CQ-Roll Call, Inc via Getty Images / Getty Images)

The Biden administration has taken several actions to clear student debt, including securing a $900 increase to the maximum Pell Grant and finalizing new rules to protect borrowers from "career programs that leave graduates with unaffordable debts or insufficient earnings."

"Today's announcement comes on top of the significant progress we’ve made for students and borrowers over the past three years," Biden said in a statement. "That includes providing the largest increases to the maximum Pell Grant in over a decade; fixing Public Service Loan Forgiveness so teachers, nurses, police officers, and other public service workers get the relief they are entitled to under the law; and holding colleges accountable for taking advantage of students and families. And last month, I laid out my Administration’s new plans that would cancel student debt for more than 30 million Americans when combined with everything we’ve done so far."

"From day one of my Administration, I promised to fight to ensure higher education is a ticket to the middle class, not a barrier to opportunity," he continued. "I will never stop working to cancel student debt — no matter how many times Republican elected officials try to stop us."

President Biden said he will "never stop working to cancel student debt" when announcing his latest round of handouts on Wednesday. (Andrew Caballero-Reynolds/AFP via Getty Images / Getty Images)

In addition to the loans cleared under IDR, the SAVE Plan and PSLF, the Biden administration has also approved $28.7 billion for more than 1.6 million borrowers who were "cheated by their schools, saw their institutions precipitously close, or are covered by related court settlements" and $14.1 billion for more than 548,000 borrowers with a total and permanent disability.

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Last year, the Supreme Court ruled that the Biden administration overstepped its authority in 2022 when it announced it would cancel up to $400 billion in student loans.

President Biden has since made new efforts to wipe out student debt, but Republican states have filed lawsuits challenging those initiatives.

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Western Nevada College News

Support system fosters wnc graduate with degree that wasn’t part of plan, may 16, 2024.

NSHE Regent Dr. Jeffrey Downs takes a photo of WNC Fallon's graduating class to share with the chancellor.

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WNC Class of 2024 Graduate Working on Bachelor’s Degree in Finance through Penn State University

For someone who never thought he’d venture into higher education, Bruce Runnels II definitively demonstrated that he belongs in college.

Runnels graduated from Western Nevada College with an Associate of Business degree on Thursday. Moreover, he’ll graduate with academic honors (Cum Laude).

“This graduation means a lot to me; I never anticipated I would pursue higher education, which is something my mother and sisters always wanted for me,” Runnels said.

“This has been an extremely challenging pursuit, and at times, I felt completely overwhelmed, but through the support of my family and close friend — WNC alum Brenna King — I was able to persevere.”

The spark for his college education stemmed from Runnels’ interest in finance and economics, followed by WNC’s business program developing that passion.

“I enjoyed all of my business classes, specifically I found Business 101 with Jacob Council particularly enjoyable; it laid a strong foundation of information that benefited me in many of my other classes such as Marketing, Accounting and Economics,” he said.

Runnels’ rapport with his instructors and work ethic helped him excel in his classes and accomplish academic honors.

“I attribute this to both the excellent instructors of my classes and my own determination in completing the material,” he said. “Even when I had a challenging start in a class, I never let it discourage me. I simply focused on that class’s material and worked hard to reach my goals.

“After my first semester, I remember telling my friend, Brenna, that my goal was to graduate with a 3.3 GPA, but as the classes continued, I remember raising that goal to 3.5, then 3.6.”

Cum Laude academic honors recipients have cumulative GPAs ranging from 3.6 to 3.74.

King, who provides academic coaching support at WNC, says that Runnels has one quality that makes a difference in learning new material and concepts.

“There are a lot of great things that I could say about Bruce, but if I only said one thing, it would be, he is tenacious,” King said. “Even when he feels overwhelmed or defeated, he keeps on pushing. He might take a moment to regroup, but he doesn't give up. He's incredibly smart and kind, but it's his tenacity that is truly inspiring.”

Council, a Business Management instructor at WNC, enjoyed Runnels’ participation in discussions in online courses.

“Bruce Runnels was an exemplary student of mine,” Council said. “Over the 16 weeks, I witnessed his significant academic growth. Online courses can be challenging due to minimal interaction with peers, but in my course, students participate in discussion posts, and Bruce consistently responded with respect and professionalism. I am delighted to hear that he is continuing his education at Penn State. I wish him all the best in his future endeavors.”

Studying and working hard are only part of what it takes to realize a college education. Runnels is especially appreciative of the financial support he received from WNC Foundation to make it happen.

“I had some scholarships that I received through WNC that were extremely helpful in completing my degree,” he said. “The Helen Close Charitable Foundation Scholarship and the Catherine ‘Suse’ Fitz Scholarship. Additionally, I worked part time as the Testing Center proctor at the WNC Fallon campus.”

Runnels plans to work at a financial institution evaluating businesses or in a finance department at a business. But, first, he is continuing his higher education path by transferring to Penn State University to complete a Bachelor of Science degree in Finance through its online distance learning program. Summer classes have already started.

His experiences at WNC and completing his associate degree have left a lasting impression on Runnels.

“I'm happy to have started this path and this ceremony is the first way I can share my success with my family,” he said.

Note: Western Nevada College's Commencement Week concluded on Thursday, May 23, with a ceremony in Fallon. WNC began celebrating the Class of 2024 on Monday, May 20, in Carson City, including a special Pinning Ceremony for the Associate of Applied Science Nursing grads. In today's ceremony, Captain Shane Tanner, the commanding officer at Naval Air Station Fallon, delivered the commencement address. WNC President Dr. J. Kyle Dalpe provided opening remarks and presented and conferred the grads. Nevada System of Higher Education Regent Dr. Jeffrey Downs and ASWN (student government) President Suzanna Stankute also spoke to the graduates. Congratulations, graduates and families!