skills needed when conducting research

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The Most Important Research Skills (With Examples)

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Research skills are the ability to find out accurate information on a topic. They include being able to determine the data you need, find and interpret those findings, and then explain that to others. Being able to do effective research is a beneficial skill in any profession, as data and research inform how businesses operate.

Whether you’re unsure of your research skills or are looking for ways to further improve them, then this article will cover important research skills and how to become even better at research.

Key Takeaways

Having strong research skills can help you understand your competitors, develop new processes, and build your professional skills in addition to aiding you in finding new customers and saving your company money.

Some of the most valuable research skills you can have include goal setting, data collection, and analyzing information from multiple sources.

You can and should put your research skills on your resume and highlight them in your job interviews.

What are research skills?

Why are research skills important, 12 of the most important research skills, how to improve your research skills, highlighting your research skills in a job interview, how to include research skills on your resume, resume examples showcasing research skills, research skills faqs.

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Research skills are the necessary tools to be able to find, compile, and interpret information in order to answer a question. Of course, there are several aspects to this. Researchers typically have to decide how to go about researching a problem — which for most people is internet research.

In addition, you need to be able to interpret the reliability of a source, put the information you find together in an organized and logical way, and be able to present your findings to others. That means that they’re comprised of both hard skills — knowing your subject and what’s true and what isn’t — and soft skills. You need to be able to interpret sources and communicate clearly.

Research skills are useful in any industry, and have applications in innovation, product development, competitor research, and many other areas. In addition, the skills used in researching aren’t only useful for research. Being able to interpret information is a necessary skill, as is being able to clearly explain your reasoning.

Research skills are used to:

Do competitor research. Knowing what your biggest competitors are up to is an essential part of any business. Researching what works for your competitors, what they’re doing better than you, and where you can improve your standing with the lowest resource expenditure are all essential if a company wants to remain functional.

Develop new processes and products. You don’t have to be involved in research and development to make improvements in how your team gets things done. Researching new processes that make your job (and those of your team) more efficient will be valued by any sensible employer.

Foster self-improvement. Folks who have a knack and passion for research are never content with doing things the same way they’ve always been done. Organizations need independent thinkers who will seek out their own answers and improve their skills as a matter of course. These employees will also pick up new technologies more easily.

Manage customer relationships. Being able to conduct research on your customer base is positively vital in virtually every industry. It’s hard to move products or sell services if you don’t know what people are interested in. Researching your customer base’s interests, needs, and pain points is a valuable responsibility.

Save money. Whether your company is launching a new product or just looking for ways to scale back its current spending, research is crucial for finding wasted resources and redirecting them to more deserving ends. Anyone who proactively researches ways that the company can save money will be highly appreciated by their employer.

Solve problems. Problem solving is a major part of a lot of careers, and research skills are instrumental in making sure your solution is effective. Finding out the cause of the problem and determining an effective solution both require accurate information, and research is the best way to obtain that — be it via the internet or by observation.

Determine reliable information. Being able to tell whether or not the information you receive seems accurate is a very valuable skill. While research skills won’t always guarantee that you’ll be able to tell the reliability of the information at first glance, it’ll prevent you from being too trusting. And it’ll give the tools to double-check .

Experienced researchers know that worthwhile investigation involves a variety of skills. Consider which research skills come naturally to you, and which you could work on more.

Data collection . When thinking about the research process, data collection is often the first thing that comes to mind. It is the nuts and bolts of research. How data is collected can be flexible.

For some purposes, simply gathering facts and information on the internet can fulfill your need. Others may require more direct and crowd-sourced research. Having experience in various methods of data collection can make your resume more impressive to recruiters.

Data collection methods include: Observation Interviews Questionnaires Experimentation Conducting focus groups

Analysis of information from different sources. Putting all your eggs in one source basket usually results in error and disappointment. One of the skills that good researchers always incorporate into their process is an abundance of sources. It’s also best practice to consider the reliability of these sources.

Are you reading about U.S. history on a conspiracy theorist’s blog post? Taking facts for a presentation from an anonymous Twitter account?

If you can’t determine the validity of the sources you’re using, it can compromise all of your research. That doesn’t mean just disregard anything on the internet but double-check your findings. In fact, quadruple-check. You can make your research even stronger by turning to references outside of the internet.

Examples of reliable information sources include: Published books Encyclopedias Magazines Databases Scholarly journals Newspapers Library catalogs

Finding information on the internet. While it can be beneficial to consulate alternative sources, strong internet research skills drive modern-day research.

One of the great things about the internet is how much information it contains, however, this comes with digging through a lot of garbage to get to the facts you need. The ability to efficiently use the vast database of knowledge that is on the internet without getting lost in the junk is very valuable to employers.

Internet research skills include: Source checking Searching relevant questions Exploring deeper than the first options Avoiding distraction Giving credit Organizing findings

Interviewing. Some research endeavors may require a more hands-on approach than just consulting internet sources. Being prepared with strong interviewing skills can be very helpful in the research process.

Interviews can be a useful research tactic to gain first-hand information and being able to manage a successful interview can greatly improve your research skills.

Interviewing skills involves: A plan of action Specific, pointed questions Respectfulness Considering the interview setting Actively Listening Taking notes Gratitude for participation

Report writing. Possessing skills in report writing can assist you in job and scholarly research. The overall purpose of a report in any context is to convey particular information to its audience.

Effective report writing is largely dependent on communication. Your boss, professor , or general reader should walk away completely understanding your findings and conclusions.

Report writing skills involve: Proper format Including a summary Focusing on your initial goal Creating an outline Proofreading Directness

Critical thinking. Critical thinking skills can aid you greatly throughout the research process, and as an employee in general. Critical thinking refers to your data analysis skills. When you’re in the throes of research, you need to be able to analyze your results and make logical decisions about your findings.

Critical thinking skills involve: Observation Analysis Assessing issues Problem-solving Creativity Communication

Planning and scheduling. Research is a work project like any other, and that means it requires a little forethought before starting. Creating a detailed outline map for the points you want to touch on in your research produces more organized results.

It also makes it much easier to manage your time. Planning and scheduling skills are important to employers because they indicate a prepared employee.

Planning and scheduling skills include: Setting objectives Identifying tasks Prioritizing Delegating if needed Vision Communication Clarity Time-management

Note-taking. Research involves sifting through and taking in lots of information. Taking exhaustive notes ensures that you will not neglect any findings later and allows you to communicate these results to your co-workers. Being able to take good notes helps summarize research.

Examples of note-taking skills include: Focus Organization Using short-hand Keeping your objective in mind Neatness Highlighting important points Reviewing notes afterward

Communication skills. Effective research requires being able to understand and process the information you receive, either written or spoken. That means that you need strong reading comprehension and writing skills — two major aspects of communication — as well as excellent listening skills.

Most research also involves showcasing your findings. This can be via a presentation. , report, chart, or Q&A. Whatever the case, you need to be able to communicate your findings in a way that educates your audience.

Communication skills include: Reading comprehension Writing Listening skills Presenting to an audience Creating graphs or charts Explaining in layman’s terms

Time management. We’re, unfortunately, only given 24 measly hours in a day. The ability to effectively manage this time is extremely powerful in a professional context. Hiring managers seek candidates who can accomplish goals in a given timeframe.

Strong time management skills mean that you can organize a plan for how to break down larger tasks in a project and complete them by a deadline. Developing your time management skills can greatly improve the productivity of your research.

Time management skills include: Scheduling Creating task outlines Strategic thinking Stress-management Delegation Communication Utilizing resources Setting realistic expectations Meeting deadlines

Using your network. While this doesn’t seem immediately relevant to research skills, remember that there are a lot of experts out there. Knowing what people’s areas of expertise and asking for help can be tremendously beneficial — especially if it’s a subject you’re unfamiliar with.

Your coworkers are going to have different areas of expertise than you do, and your network of people will as well. You may even know someone who knows someone who’s knowledgeable in the area you’re researching. Most people are happy to share their expertise, as it’s usually also an area of interest to them.

Networking involves: Remembering people’s areas of expertise Being willing to ask for help Communication Returning favors Making use of advice Asking for specific assistance

Attention to detail. Research is inherently precise. That means that you need to be attentive to the details, both in terms of the information you’re gathering, but also in where you got it from. Making errors in statistics can have a major impact on the interpretation of the data, not to mention that it’ll reflect poorly on you.

There are proper procedures for citing sources that you should follow. That means that your sources will be properly credited, preventing accusations of plagiarism. In addition, it means that others can make use of your research by returning to the original sources.

Attention to detail includes: Double checking statistics Taking notes Keeping track of your sources Staying organized Making sure graphs are accurate and representative Properly citing sources

As with many professional skills, research skills serve us in our day to day life. Any time you search for information on the internet, you’re doing research. That means that you’re practicing it outside of work as well. If you want to continue improving your research skills, both for professional and personal use, here are some tips to try.

Differentiate between source quality. A researcher is only as good as their worst source. Start paying attention to the quality of the sources you use, and be suspicious of everything your read until you check out the attributions and works cited.

Be critical and ask yourself about the author’s bias, where the author’s research aligns with the larger body of verified research in the field, and what publication sponsored or published the research.

Use multiple resources. When you can verify information from a multitude of sources, it becomes more and more credible. To bolster your faith in one source, see if you can find another source that agrees with it.

Don’t fall victim to confirmation bias. Confirmation bias is when a researcher expects a certain outcome and then goes to find data that supports this hypothesis. It can even go so far as disregarding anything that challenges the researcher’s initial hunch. Be prepared for surprising answers and keep an open mind.

Be open to the idea that you might not find a definitive answer. It’s best to be honest and say that you found no definitive answer instead of just confirming what you think your boss or coworkers expect or want to hear. Experts and good researchers are willing to say that they don’t know.

Stay organized. Being able to cite sources accurately and present all your findings is just as important as conducting the research itself. Start practicing good organizational skills , both on your devices and for any physical products you’re using.

Get specific as you go. There’s nothing wrong with starting your research in a general way. After all, it’s important to become familiar with the terminology and basic gist of the researcher’s findings before you dig down into all the minutia.

A job interview is itself a test of your research skills. You can expect questions on what you know about the company, the role, and your field or industry more generally. In order to give expert answers on all these topics, research is crucial.

Start by researching the company . Look into how they communicate with the public through social media, what their mission statement is, and how they describe their culture.

Pay close attention to the tone of their website. Is it hyper professional or more casual and fun-loving? All of these elements will help decide how best to sell yourself at the interview.

Next, research the role. Go beyond the job description and reach out to current employees working at your desired company and in your potential department. If you can find out what specific problems your future team is or will be facing, you’re sure to impress hiring managers and recruiters with your ability to research all the facts.

Finally, take time to research the job responsibilities you’re not as comfortable with. If you’re applying for a job that represents increased difficulty or entirely new tasks, it helps to come into the interview with at least a basic knowledge of what you’ll need to learn.

Research projects require dedication. Being committed is a valuable skill for hiring managers. Whether you’ve had research experience throughout education or a former job, including it properly can boost the success of your resume .

Consider how extensive your research background is. If you’ve worked on multiple, in-depth research projects, it might be best to include it as its own section. If you have less research experience, include it in the skills section .

Focus on your specific role in the research, as opposed to just the research itself. Try to quantify accomplishments to the best of your abilities. If you were put in charge of competitor research, for example, list that as one of the tasks you had in your career.

If it was a particular project, such as tracking the sale of women’s clothing at a tee-shirt company, you can say that you “directed analysis into women’s clothing sales statistics for a market research project.”

Ascertain how directly research skills relate to the job you’re applying for. How strongly you highlight your research skills should depend on the nature of the job the resume is for. If research looks to be a strong component of it, then showcase all of your experience.

If research looks to be tangential, then be sure to mention it — it’s a valuable skill — but don’t put it front and center.

Example #1: Academic Research

Simon Marks 767 Brighton Blvd. | Brooklyn, NY, 27368 | (683)-262-8883 | [email protected] Diligent and hardworking recent graduate seeking a position to develop professional experience and utilize research skills. B.A. in Biological Sciences from New York University. PROFESSIONAL EXPERIENCE Lixus Publishing , Brooklyn, NY Office Assistant- September 2018-present Scheduling and updating meetings Managing emails and phone calls Reading entries Worked on a science fiction campaign by researching target demographic Organizing calendars Promoted to office assistant after one year internship Mitch’s Burgers and Fries , Brooklyn, NY Restaurant Manager , June 2014-June 2018 Managed a team of five employees Responsible for coordinating the weekly schedule Hired and trained two employees Kept track of inventory Dealt with vendors Provided customer service Promoted to restaurant manager after two years as a waiter Awarded a $2.00/hr wage increase SKILLS Writing Scientific Research Data analysis Critical thinking Planning Communication RESEARCH Worked on an ecosystem biology project with responsibilities for algae collection and research (2019) Lead a group of freshmen in a research project looking into cell biology (2018) EDUCATION New York University Bachelors in Biological Sciences, September 2016-May 2020

Example #2: Professional Research

Angela Nichols 1111 Keller Dr. | San Francisco, CA | (663)-124-8827 |[email protected] Experienced and enthusiastic marketer with 7 years of professional experience. Seeking a position to apply my marketing and research knowledge. Skills in working on a team and flexibility. EXPERIENCE Apples amp; Oranges Marketing, San Francisco, CA Associate Marketer – April 2017-May 2020 Discuss marketing goals with clients Provide customer service Lead campaigns associated with women’s health Coordinating with a marketing team Quickly solving issues in service and managing conflict Awarded with two raises totaling $10,000 over three years Prestigious Marketing Company, San Francisco, CA Marketer – May 2014-April 2017 Working directly with clients Conducting market research into television streaming preferences Developing marketing campaigns related to television streaming services Report writing Analyzing campaign success statistics Promoted to Marketer from Junior Marketer after the first year Timberlake Public Relations, San Francisco, CA Public Relations Intern – September 2013–May 2014 Working cohesively with a large group of co-workers and supervisors Note-taking during meetings Running errands Managing email accounts Assisting in brainstorming Meeting work deadlines EDUCATION Golden Gate University, San Francisco, CA Bachelor of Arts in Marketing with a minor in Communications – September 2009 – May 2013 SKILLS Marketing Market research Record-keeping Teamwork Presentation. Flexibility

What research skills are important?

Goal-setting and data collection are important research skills. Additional important research skills include:

Using different sources to analyze information.

Finding information on the internet.

Interviewing sources.

Writing reports.

Critical thinking.

Planning and scheduling.

Note-taking.

Managing time.

How do you develop good research skills?

You develop good research skills by learning how to find information from multiple high-quality sources, by being wary of confirmation bias, and by starting broad and getting more specific as you go.

When you learn how to tell a reliable source from an unreliable one and get in the habit of finding multiple sources that back up a claim, you’ll have better quality research.

In addition, when you learn how to keep an open mind about what you’ll find, you’ll avoid falling into the trap of confirmation bias, and by staying organized and narrowing your focus as you go (rather than before you start), you’ll be able to gather quality information more efficiently.

What is the importance of research?

The importance of research is that it informs most decisions and strategies in a business. Whether it’s deciding which products to offer or creating a marketing strategy, research should be used in every part of a company.

Because of this, employers want employees who have strong research skills. They know that you’ll be able to put them to work bettering yourself and the organization as a whole.

Should you put research skills on your resume?

Yes, you should include research skills on your resume as they are an important professional skill. Where you include your research skills on your resume will depend on whether you have a lot of experience in research from a previous job or as part of getting your degree, or if you’ve just cultivated them on your own.

If your research skills are based on experience, you could put them down under the tasks you were expected to perform at the job in question. If not, then you should likely list it in your skills section.

University of the People – The Best Research Skills for Success

Association of Internet Research Specialists — What are Research Skills and Why Are They Important?

MasterClass — How to Improve Your Research Skills: 6 Research Tips

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Sky Ariella is a professional freelance writer, originally from New York. She has been featured on websites and online magazines covering topics in career, travel, and lifestyle. She received her BA in psychology from Hunter College.

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• Research Skills

What are research skills?

Last updated

26 April 2023

Reviewed by

Broadly, it includes a range of talents required to:

Find useful information

Perform critical analysis

Form hypotheses

Solve problems

It also includes processes such as time management, communication, and reporting skills to achieve those ends.

Research requires a blend of conceptual and detail-oriented modes of thinking. It tests one's ability to transition between subjective motivations and objective assessments to ensure only correct data fits into a meaningfully useful framework.

As countless fields increasingly rely on data management and analysis, polishing your research skills is an important, near-universal way to improve your potential of getting hired and advancing in your career.

Make research less tedious

Dovetail streamlines research to help you uncover and share actionable insights

What are basic research skills?

Almost any research involves some proportion of the following fundamental skills:

Organization

Decision-making

Investigation and analysis

Creative thinking

What are primary research skills?

The following are some of the most universally important research skills that will help you in a wide range of positions:

Time management — From planning and organization to task prioritization and deadline management, time-management skills are highly in-demand workplace skills.

Problem-solving — Identifying issues, their causes, and key solutions are another essential suite of research skills.

Critical thinking — The ability to make connections between data points with clear reasoning is essential to navigate data and extract what's useful towards the original objective.

Communication — In any collaborative environment, team-building and active listening will help researchers convey findings more effectively through data summarizations and report writing.

What are the most important skills in research?

Detail-oriented procedures are essential to research, which allow researchers and their audience to probe deeper into a subject and make connections they otherwise may have missed with generic overviews.

Maintaining priorities is also essential so that details fit within an overarching strategy. Lastly, decision-making is crucial because that's the only way research is translated into meaningful action.

• Why are research skills important?

Good research skills are crucial to learning more about a subject, then using that knowledge to improve an organization's capabilities. Synthesizing that research and conveying it clearly is also important, as employees seek to share useful insights and inspire effective actions.

Effective research skills are essential for those seeking to:

Analyze their target market

Investigate industry trends

Identify customer needs

Detect obstacles

Find solutions to those obstacles

Develop new products or services

Develop new, adaptive ways to meet demands

Discover more efficient ways of acquiring or using resources

Why do we need research skills?

Businesses and individuals alike need research skills to clarify their role in the marketplace, which of course, requires clarity on the market in which they function in. High-quality research helps people stay better prepared for challenges by identifying key factors involved in their day-to-day operations, along with those that might play a significant role in future goals.

• Benefits of having research skills

Research skills increase the effectiveness of any role that's dependent on information. Both individually and organization-wide, good research simplifies what can otherwise be unwieldy amounts of data. It can help maintain order by organizing information and improving efficiency, both of which set the stage for improved revenue growth.

Those with highly effective research skills can help reveal both:

Opportunities for improvement

Brand-new or previously unseen opportunities

Research skills can then help identify how to best take advantage of available opportunities. With today's increasingly data-driven economy, it will also increase your potential of getting hired and help position organizations as thought leaders in their marketplace.

• Research skills examples

Being necessarily broad, research skills encompass many sub-categories of skillsets required to extrapolate meaning and direction from dense informational resources. Identifying, interpreting, and applying research are several such subcategories—but to be specific, workplaces of almost any type have some need of:

Searching for information

Attention to detail

Taking notes

Problem-solving

Communicating results

Time management

• How to improve your research skills

Whether your research goals are to learn more about a subject or enhance workflows, you can improve research skills with this failsafe, four-step strategy:

Make an outline, and set your intention(s)

Know your sources

Learn to use advanced search techniques

Practice, practice, practice (and don't be afraid to adjust your approach)

These steps could manifest themselves in many ways, but what's most important is that it results in measurable progress toward the original goals that compelled you to research a subject.

• Using research skills at work

Different research skills will be emphasized over others, depending on the nature of your trade. To use research most effectively, concentrate on improving research skills most relevant to your position—or, if working solo, the skills most likely have the strongest impact on your goals.

You might divide the necessary research skills into categories for short, medium, and long-term goals or according to each activity your position requires. That way, when a challenge arises in your workflow, it's clearer which specific research skill requires dedicated attention.

How can I learn research skills?

Learning research skills can be done with a simple three-point framework:

Clarify the objective — Before delving into potentially overwhelming amounts of data, take a moment to define the purpose of your research. If at any point you lose sight of the original objective, take another moment to ask how you could adjust your approach to better fit the original objective.

Scrutinize sources — Cross-reference data with other sources, paying close attention to each author's credentials and motivations.

Organize research — Establish and continually refine a data-organization system that works for you. This could be an index of resources or compiling data under different categories designed for easy access.

Which careers require research skills?

Especially in today's world, most careers require some, if not extensive, research. Developers, marketers, and others dealing in primarily digital properties especially require extensive research skills—but it's just as important in building and manufacturing industries, where research is crucial to construct products correctly and safely.

Engineering, legal, medical, and literally any other specialized field will require excellent research skills. Truly, almost any career path will involve some level of research skills; and even those requiring only minimal research skills will at least require research to find and compare open positions in the first place.

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What Are Research Skills, and How You Can Improve Them

• Posted on March 9, 2022

Original research is an arduous task, no matter how you slice it. Conducting extensive research and collecting relevant information for an original idea is complicated. It involves much more than just reading several recently published papers.

Good research will help you develop a data collection that provides accurate and relevant information to your topic. So, is research a skill that you can develop and improve? What are research skills?

Research skills are the abilities and techniques needed to conduct research. This includes finding and assessing information and properly citing all research. Research skills are fundamental to academic success, and the more you practice, the better you will become.

Research Skills vs. Research Methods

Some people use the terms research skills and research methods interchangeably. Although they relate closely, they are different.

Research skills are a part of the process, but they also take a lot of time to master. Research methods are what you use during the research stages.

For example, one research method may be a literature review. Research skills would involve learning how to conduct the best possible literature review.

You can practice research skills and improve your speed, accuracy, and reliability. Critical thinking, project management, effective note-taking, and time management are great examples of research skills.

How To Improve Your Research Skills

Conducting high-quality research requires mastering several skills. Some of the best skills for good academic research come with practice and experience. You can improve your research skills by using outlines, sources and practicing.

Use Outlines to Your Advantage

An outline is a great way to keep yourself organized and on topic. By paying close attention to the outline you craft, you set yourself up to conduct good research that lends itself to a well-written paper. After all, an outline makes it easier to write your first draft, and a structured approach will improve your writing.

Before you even begin your research, outline what you need to do to complete your paper on time. Start with an introduction, add your first point and then supporting evidence, a second point with its supporting evidence, and then a third, fourth, or fifth, depending on how in-depth your paper will be. The last step will be your conclusion or a summary of your content.

Often outlining will give you ideas for research methods that you may not have considered before. Data collection can be challenging, but devising an outline can make the process much easier.

Because an outline allows you to think about all the topics you need to cover in your paper, you’ll be better prepared when you begin researching.

Dig Into Your Sources

It’s daunting to determine relevant information, especially if it’s a topic that you’re not knowledgeable about. It’s important to know when your sources are reliable for academic research . It’s also imperative to use different sources when finding relevant information, or you may display a bias. This also helps you avoid plagiarism by relying on multiple points of reference.

For example, you should know that an article published in a peer-reviewed journal will be more reliable than an article found on Wikipedia. Wikipedia, though often sourced, is open to be edited by anyone. The sources supplied themselves are not always credible, as the organization largely relies on unpaid editors to donate time to review articles.

A peer-reviewed journal will be fact-checked multiple times, demonstrate a history of credibility, and use reputable sources to support any arguments or claims.

Your sources should also answer the question that you are trying to ask. You should perform a light critical analysis of your source materials to determine their value. This requires investigative thinking and research itself. You need to discover:

• Who wrote the source?
• What was their agenda?
• Who sponsored the publication, if anyone?
• What was the agenda of the publisher?
• Does the publisher have a notable bias?
• Does the author have a notable bias?
• What year was the material published, and has it become outdated?

Try Advanced Search Techniques

Google and other search engines aren’t the only way to find information for your research paper. Library resources offer a wealth of services and tools, such as full-text journals and databases. Your local university library is another excellent place to start.

Often, librarians will be able to assist you with your research and can help you utilize advanced research methods you may not have thought of. They can direct you to the correct database and demonstrate how to best use it to find information about your subject. They may know of specific journals or other literature that could be a good starting point to get your footing.

During your research process, seek a different point of view and new ways to find reliable sources for your paper. When you rely on a single viewpoint or only one credible source, you not only develop a bias by showing just one side of your topic, but you run the risk of plagiarism. Where will your source’s argument end and yours begin? It may appear that you’re simply copying someone else’s hard work.

Practice Makes Perfect

Research isn’t a skill that people learn overnight. But you’d be surprised how fast these skills develop every time you conduct research. Once you get used to collecting data from reliable sources, you can become a master at it by learning from your own research paper mistakes.

One of the most overlooked aspects of research is a person’s time management skills. Those who wait until the last minute to start research run the risk of not finding adequate sources and producing a sub-par product. By giving yourself extra time, especially as you develop your research skills, you allow yourself to thoroughly investigate your sources, find appropriate support for your arguments, and develop a conclusion based on research, rather than trying to scramble to find research to support a specific conclusion.

6 Steps for Conducting Research

Conducting research isn’t easy, and many people find it frustrating. It can be like solving a puzzle to uncover the best information about the topic you’re researching. Here are 5 steps to help with your research strategy.

• Clearly define your research question. Precisely formulate your question so you know exactly which information sources are relevant to your research. This will save you lots of time.
• Draft a solid outline. Put your research question at the top of the document, then write out each of your supporting points or arguments. Include a few thoughts that go with each of those points.
• Determine the research methods you’ll use. Depending on the type of research paper you’re writing, you may need primary or secondary research. Your research will likely be either qualitative, quantitative, descriptive, or experimental.
• Find data from reliable sources. Make sure your resources are reliable by looking for things like the date of publication, author credentials, and publisher.
• Focus on your note-taking. Take detailed notes in whatever format you’re most comfortable with, whether that’s on your computer, tablet, or by hand in your notebook or on index cards.
• Draft your research paper. Combine your notes with a solid outline, and put it all together. Don’t forget to cite all of your sources . Give your paper a final review, then you’re done!

Final Thoughts

Conducting research can be a frustrating assignment. Here is the good news: the above steps and tools will make research report writing more effective.

By clearly defining your research question, determining the type of research methods you’ll use, and finding data from reliable sources, you’ll be on your way to conducting successful research.

Your last steps should be using a plagiarism detector and a citation generator, to double-check your work. Quetext is an online plagiarism checker with a built citation generator, so you can easily cite everything that you read.

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Discover the nine competencies required to become a researcher

What essential skills do researchers need? For those just starting on the road to research, breaking the process down into achievable and measurable milestones can help

Cynthia López

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A diy guide to starting your own journal, universities, ai and the common good, artificial intelligence and academic integrity: striking a balance, create an onboarding programme for neurodivergent students.

When studying education, researchers often face the challenge of trying to figure out what, how and when to research, often believing that if a researcher is not an expert in a specific area, they are unable to carry out research on it. However, certain core competencies can help you effectively research any topic related to your teaching practice, as well as incorporate technological and/or pedagogical trends.

• How to be proactive when amplifying research papers
• Don’t worry about journal acceptance rates – and here’s why
• Streamline your research using academic search engines

Several models outline the basic knowledge and competencies that a professional (in this case, a teacher) must have in order to carry out research, including the LART model suggested by Luis Arturo Rivas-Tovar , which lists the key competencies as:

• The ability to state a research problem : start from what is known and move to what is desired to be known.
• Know how to elaborate a contextual framework : analyse how the stated problem occurs within a whole and in the context you want to research.
• Examine the state of the art : review what is already known about the defined problem in the literature in order to aid the search for new knowledge. Each part of the problem must be studied separately.
• Prepare and validate data collection instruments: while considering the objective of the study, define the type of research best suited to it, the instrument(s) to be used, and the individuals who will validate and answer them.
• Build a research model: once you have visualised the problem or event to be researched, establish the process you will follow to analyse it and achieve the study objectives.
• Know how to analyse the data obtained: recognise that different techniques are available to process the results, which are linked to the type of research and the scale used in the data collection instruments.
• Know how to write scientific articles : any professional researcher must learn the citation styles: MLA (for literature), CBE (for basic sciences) and APA (for social sciences). Write briefly and concisely and use the IMRaD structure (introduction, method, results and discussion) to present your work.
• Present your results at a conference:  this ability means the new knowledge will be communicated and, most likely, doors will be opened to exchange experiences with other researchers – in this case, teachers from different disciplines and educational institutions.
• Master a second language : English is the universal language, so it is necessary to learn it to be able to communicate in international journals or at conferences.

These nine skills can help guide professionals interested in researching teaching, although they can also, of course, be applied to almost any field. Even if you do not have a particularly scientific profile, they can help instigate a critical view of any topic or event, even one already defined or being tested.

Indeed, as educational engineers, we often analyse educational models to help gauge the impact of pedagogical innovations.

But for what purpose? To answer, here are three key reasons that can apply to any research:

• To gain in-depth knowledge of a topic, event or situation and visualise the place each of its components occupies.
• To communicate the knowledge obtained to the people involved to help them grasp the scope of their participation in the field studied.
• To help make decisions that favour or produce changes in the object/subject of research.

These three purposes, I think, show the usefulness of the nine competencies. They can help us detect strengths as well as opportunities for improvement – and provide the information needed to adjust or optimise.

Finally, the central argument for mastering these nine competencies is that it demonstrates the commitment and passion that any person, whether they are a researcher or not, must put into a field they want to know better. Only through displaying the correct level of rigour can we prepare to find and then solve those aspects of education (or any other field) that remain to be discovered.

Cynthia López is an educational engineer at Monterrey Institute of Technology, Mexico.

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The Best Research Skills For Success

Updated: December 8, 2023

Published: January 5, 2020

Every student is required to conduct research in their academic careers at one point or another. A good research paper not only requires a great deal of time, but it also requires complex skills. Research skills include the ability to organize, evaluate, locate, and extract relevant information.

Let’s learn how to develop great research skills for academic success.

What is Research?

We’ve all surely heard the term “research” endlessly. But do you really know what it means?

Research is a type of study that focuses on a specific problem and aims to solve it using scientific methods. Research is a highly systematic process that involves both describing, explaining, and predicting something.

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What are research skills.

Research skills are what helps us answer our most burning questions, and they are what assist us in our solving process from A to Z, including searching, finding, collecting, breaking down, and evaluating the relevant information to the phenomenon at hand.

Research is the basis of everything we know — and without it, we’re not sure where we would be today! For starters, without the internet and without cars, that’s for sure.

Why are Research Skills Important?

Research skills come in handy in pretty much everything we do, and especially so when it comes to the workforce. Employers will want to hire you and compensate you better if you demonstrate a knowledge of research skills that can benefit their company.

From knowing how to write reports, how to notice competition, develop new products, identify customer needs, constantly learn new technologies, and improve the company’s productivity, there’s no doubt that research skills are of utter importance. Research also can save a company a great deal of money by first assessing whether making an investment is really worthwhile for them.

How to Get Research Skills

Now that you’re fully convinced about the importance of research skills, you’re surely going to want to know how to get them. And you’ll be delighted to hear that it’s really not so complicated! There are plenty of simple methods out there to gain research skills such as the internet as the most obvious tool.

Gaining new research skills however is not limited to just the internet. There are tons of books, such as Lab Girl by Hope Jahren, journals, articles, studies, interviews and much, much more out there that can teach you how to best conduct your research.

Utilizing Research Skills

Now that you’ve got all the tools you need to get started, let’s utilize these research skills to the fullest. These skills can be used in more ways than you know. Your research skills can be shown off either in interviews that you’re conducting or even in front of the company you’re hoping to get hired at .

It’s also useful to add your list of research skills to your resume, especially if it’s a research-based job that requires skills such as collecting data or writing research-based reports. Many jobs require critical thinking as well as planning ahead.

Career Paths that Require Research Skills

If you’re wondering which jobs actually require these research skills, they are actually needed in a variety of industries. Some examples of the types of work that require a great deal of research skills include any position related to marketing, science , history, report writing, and even the food industry.

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How students can improve research skills.

Perhaps you know what you have to do, but sometimes, knowing how to do it can be more of a challenge. So how can you as a student improve your research skills ?

1. Define your research according to the assignment

By defining your research and understanding how it relates to the specific field of study, it can give more context to the situation.

2. Break down the assignment

The most difficult part of the research process is actually just getting started. By breaking down your research into realistic and achievable parts, it can help you achieve your goals and stay systematic.

3. Evaluate your sources

While there are endless sources out there, it’s important to always evaluate your sources and make sure that they are reliable, based on a variety of factors such as their accuracy and if they are biased, especially if used for research purposes.

4. Avoid plagiarism

Plagiarism is a major issue when it comes to research, and is often misunderstood by students. IAs a student, it’s important that you understand what plagiarism really means, and if you are unclear, be sure to ask your teachers.

5. Consult and collaborate with a librarian

A librarian is always a good person to have around, especially when it comes to research. Most students don’t seek help from their school librarian, however, this person tends to be someone with a vast amount of knowledge when it comes to research skills and where to look for reliable sources.

6. Use library databases

There are tons of online library resources that don’t require approaching anyone. These databases are generally loaded with useful information that has something for every student’s specific needs.

7. Practice effective reading

It’s highly beneficial to practice effective reading, and there are no shortage of ways to do it. One effective way to improve your research skills it to ask yourself questions using a variety of perspectives, putting yourself in the mind of someone else and trying to see things from their point of view.

There are many critical reading strategies that can be useful, such as making summaries from annotations, and highlighting important passages.

Thesis definition

A thesis is a specific theory or statement that is to be either proved or maintained. Generally, the intentions of a thesis are stated, and then throughout, the conclusions are proven to the reader through research. A thesis is crucial for research because it is the basis of what we are trying to prove, and what guides us through our writing.

What Skills Do You Need To Be A Researcher?

One of the most important skills needed for research is independence, meaning that you are capable of managing your own work and time without someone looking over you.

Critical thinking, problem solving, taking initiative, and overall knowing how to work professionally in front of your peers are all crucial for effectively conducting research .

1. Fact check your sources

Knowing how to evaluate information in your sources and determine whether or not it’s accurate, valid or appropriate for the specific purpose is a first on the list of research skills.

2. Ask the right questions

Having the ability to ask the right questions will get you better search results and more specific answers to narrow down your research and make it more concise.

3. Dig deeper: Analyzing

Don’t just go for the first source you find that seems reliable. Always dig further to broaden your knowledge and make sure your research is as thorough as possible.

4. Give credit

Respect the rights of others and avoid plagiarizing by always properly citing your research sources.

5. Utilize tools

There are endless tools out there, such as useful websites, books, online videos, and even on-campus professionals such as librarians that can help. Use all the many social media networks out there to both gain and share more information for your research.

6. Summarizing

Summarizing plays a huge role in research, and once the data is collected, relevant information needs to be arranged accordingly. Otherwise it can be incredibly overwhelming.

7. Categorizing

Not only does information need to be summarized, but also arranged into categories that can help us organize our thoughts and break down our materials and sources of information.

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What are different types of research, 1. qualitative.

This type of research is exploratory research and its aim is to obtain a better understanding of reasons for things. Qualitative research helps form an idea without any specific fixed pattern. Some examples include face-to-face interviews or group discussions.

2. Quantitative

Quantitative research is based on numbers and statistics. This type of research uses data to prove facts, and is generally taken from a large group of people.

3. Analytical

Analytical research has to always be done from a neutral point of view, and the researcher is intended to break down all perspectives. This type of research involves collecting information from a wide variety of sources.

4. Persuasive

Persuasive research describes an issue from two different perspectives, going through both the pros and cons of both, and then aims to prove their preference towards one side by exploring a variety of logical facts.

5. Cause & Effect

In this type of research, the cause and effects are first presented, and then a conclusion is made. Cause and effect research is for those who are new in the field of research and is mostly conducted by high school or college students.

6. Experimental Research

Experimental research involves very specific steps that must be followed, starting by conducting an experiment. It is then followed by sharing an experience and providing data about it. This research is concluded with data in a highly detailed manner.

7. Survey Research

Survey research includes conducting a survey by asking participants specific questions, and then analyzing those findings. From that, researchers can then draw a conclusion.

8. Problem-Solution Research

Both students and scholars alike carry out this type of research, and it involves solving problems by analyzing the situation and finding the perfect solution to it.

What it Takes to Become a Researcher

• Critical thinking

Research is most valuable when something new is put on the table. Critical thinking is needed to bring something unique to our knowledge and conduct research successfully.

• Analytical thinking

Analytical thinking is one of the most important research skills and requires a great deal of practice. Such a skill can assist researchers in taking apart and understanding a large amount of important information in a short amount of time.

• Explanation skills

When it comes to research skills, it’s not just about finding information, but also about how you explain it. It’s more than just writing it out, but rather, knowing how to clearly and concisely explain your new ideas.

• Patience is key

Just like with anything in life, patience will always take you far. It might be difficult to come by, but by not rushing things and investing the time needed to conduct research properly, your work is bound for success.

• Time management

Time is the most important asset that we have, and it can never be returned back to us. By learning time management skills , we can utilize our time in the best way possible and make sure to always be productive in our research.

What You Need to Sharpen Your Research Skills

Research is one of the most important tasks that students are given in college, and in many cases, it’s almost half of the academic grade that one is given.

As we’ve seen, there are plenty of things that you’ll need to sharpen your research skills — which mainly include knowing how to choose reliable and relevant sources, and knowing how to take them and make it your own. It’s important to always ask the right questions and dig deeper to make sure that you understood the full picture.

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Skills and Strategies for Research and Reading

• First Online: 03 April 2024

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• Jacqueline S. Stephen   ORCID: orcid.org/0000-0001-8949-5895 2  

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In addition to study skills and study habits, students need to be able to effectively engage in the process of research and college-level reading. Chapter 8 explains the significance of effective research and reading skills on academic performance. There are many types of research activities that college and university students are expected to actively participate in to complete various course requirements. Similarly, there are many different forms of literature that a student will encounter while engaging in the research process. College and university libraries provide access to a many of resources to support students through the research process. Thus, this chapter introduces students to the different types of research activities they can expect to engage in through their courses, explains the different forms of literature that a student may encounter during the research process, and provides insight into the many resources that libraries often provide to support student research activities and student development of college-level research skills. One of the areas of student development is in reading skills. Hence, Chapter 8 explains the various types of reading materials that a student may encounter in college or university courses, provides information on the styles of reading academic texts, and presents strategies to promote effective research and reading, including best practices for evaluating the relevancy and credibility of information sources.

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Stephen, J.S. (2024). Skills and Strategies for Research and Reading. In: Academic Success in Online Programs. Springer Texts in Education. Springer, Cham. https://doi.org/10.1007/978-3-031-54439-2_8

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Institute for Employment Research National Guidance Research Forum

Developing your research skills.

Developing Your Research Skills

Contribution from Jenny Bimrose, Warwick Institute for Employment Research (2003).

The following materials provide an introduction to some key issues for designing and progressing a research project in guidance through to successful completion.

Links to subsections: Contents

STAGE 1: Identifying a research need within a guidance (or related) context

Stage 2: reading for research, stage 3: selecting appropriating methods and procedures, stage 4: research models, traditions and approaches, stage 5: writing a research report.

Bibliography

Research in Practice website

Harvard Reference Style

This section will help you plan your research project.

1.1 Introduction

To carry out research, you will need to carry out a variety of tasks. Robson (1993:pxvii) identifies the main ones as:

deciding on the focus; developing the research question(s); choosing a research strategy; selecting the method(s); arranging the practicalities; collecting the data; preparing for, and carrying out analysis; reporting what you have found; and possibly acting on your findings There is no shortage of advice in books on how to approach your research (see the References and Bibliography sections - though, please note, that there are many other standard texts which contain the same type of general information). It is worth spending time reviewing the advice and suggestions contained in a selection of these texts, since learning from the experience of the experts who have written these texts can often save you time and effort in the longer term.

1.2 Objective: stage 1

The first stage in conducting successful research involves identifying a realistic and achievable research need which is relevant to your professional area, then undertaking some initial planning of your project.

By the end of this stage of your research project, you should have:

gathered and selected information from a variety of sources which is appropriate to your broad area of interest; synthesised this information to identify a research need; identified constraints associated with your chosen research focus together with possible solutions to potential problems they represent; considered likely trends related to the prospective research area; written a brief research proposal outlining your ideas for research (see 1.8 below).

1.3 Keeping a research diary

It is usual for initial ideas to change as you become more and more involved with the process of research. Because of this, it is worth keeping some informal notes about your progress, like a personal diary, which keeps a reasonably accurate record of key issues. These could include:

how and why you selected the particular focus for your study; difficulties anticipated and actually encountered; how and when difficulties are overcome; sources of inspiration; thoughts and feelings; insights and anxieties; critical turning points, etc. To ensure you do actually keep a diary, it’s important to select an approach to keeping a diary with which you feel comfortable. A small notebook would suffice or, alternatively, Blaxter et al (1996) suggest that diaries can also be kept on tape or a word processor. Whichever method of recording your choose, try to keep it readily accessible, so that ideas can be jotted down as and when they arise.

1.4 Models of research process

‘A rationale for the methods used to gather and process data, in what sequence and on what samples, taken together, constitutes a research methodology.’ Cryer, 1996: 45

The task of carrying out a research inquiry is complicated by the fact that there is no consensus about the way this should be done (Robson, 1993). A fundamental difference relates to the sequence and relationship of activities involved. One model says that you collect all the data before analysing it. One other model requires that data collection and analysis are intertwined. Another difference relates to views about the role of theory. Such differences can be categorised into two main traditions: quantitative (positivist, natural-science based, hypothetico-deductive) and qualitative (interpretative, ethnographic). The implications of adopting one as opposed to the other of these models are discussed later (4.5 and 4.6 below). However, whichever of these approaches (or combination of approaches) you decide to adopt, you will still need to develop your focus at an early stage of your research.

1.5 Selecting a topic

If you are reading this information, it is likely that you already have one (maybe several) idea(s) or a particular area of interest that you would like to research. To help you make your final selection, try to find out just how much has been written each topic. You probably won't have time to read extensively on each topic, so using a library catalogue can be a useful way of identifying relevant material. For example, try the catalogue linked to the careers library that can be accessed through this Forum). Additionally, talk to colleagues and others who might be interested. Discussing ideas about possible topics and the associated problems is an essential part of planning your research. Views may differ from (even conflict) with your own and you may be able to identify alternative approaches as a result of this process. For example, colleagues may be aware of sensitive aspects of certain topics that could cause difficulties at some stage. Use the discussion facility of the Forum to test out your ideas. If you are hoping to carry out research in your own employing organisation, early consultation with relevant individuals is essential to avoid later difficulties.

In selecting a topic, there is often a tendency to be over-ambitious. With limited resources (including time) at your disposal it’s important to prepare the ground carefully. Discussions and inquiries will help you select a topic which is likely to be of interest, which you have a good chance of completing and which may well have some practical application in a guidance context.

1.6 Ethical considerations

At a very early stage of your preparations to carry out research it is vital that you give serious thought to the ethical aspects of the enquiry you are proposing. Ethics refers to rules of conduct, and adopting an ethical approach involves conformity to a code or set of principles. Ethical problems can start at the very beginning of study. Some issues, which may be relevant to your research, are identified by Robson (1993:31):

Do individuals have the right not to take part? Even if they do, are there any overt or covert penalties for non-participation (e.g. 'it will look good on your reference if you have taken part in this study'). Do they know what they are letting themselves in for? Is their consent fully informed? Will individuals participating be protected, not only from any direct effects of the intervention, but also by the investigator ensuring that the reporting of the study maintains confidentiality? Is confidentiality always appropriate? If people have done something praiseworthy and put extra effort and time, should they get credit for this? Conversely, if inefficiency or malpractice is uncovered in your study, should the guilty ones be permitted to hide? What responsibility do investigators have for the knowledge they have acquired? Should those undertaking applied research target their knowledge and take responsibility for the consequences? These are just some examples. Each needs careful thought for your particular situation. Robson (1993: 32) lists ten questionable practices in social science research, relevant to a guidance context. These are:

Involving people without their knowledge or consent. Coercing them to participate. Withholding information about the true nature of the research. Otherwise deceiving the participant. Inducing them to commit acts diminishing their self-esteem. Violating rights of self-determination (e.g. in studies seeking to promote individual change). Exposing participants to physical or mental stress. Invading their privacy. Withholding benefits from some participants (e.g. in comparison groups). Not treating participants fairly, or with consideration, or with respect. He goes on to identify ethical principles relevant for 'action research' - one approach that you may choose to adopt, relevant to a guidance context, characterised by a collaborative effort between researcher and 'researched'. Ethical guidelines for this type of research emphasise the need for negotiation and involvement in the research process. These include:

Observe protocol: Ensure that the relevant persons, committees and authorities have been consulted and informed and that the necessary permission and approval has been obtained. Involve participants: Encourage those who have a stake in the improvement you envisage, shape the form of the work. Negotiate with those affected: Remember that not everyone will want to be directly involved. Your research should respect this. Report progress: Keep the work visible and remain open to suggestions to that both anticipated and unanticipated developments can be dealt with. All involved must have the opportunity to raise concerns with you. Negotiate descriptions of people's work. Always allow those described in your research to challenge your accounts on the grounds of fairness, relevance and accuracy. Negotiate reports for various levels of release. Different audiences demand different levels of reports. 1.7 Planning your research project

Bell (1993:23) provides a useful checklist for planning your project, which identifies the following stages:

Draw up a short list of topics; Select a broad topic for investigation; Refine the precise focus of the study; Decide on the aims and objectives; Draw up an initial project outline; Read enough to ensure you’re on the right lines; Devise a timetable to enable you to check that all stages will be covered and time allowed for writing. By the time you have completed all of these planning phases, you will be ready to write your Research Proposal.

1.8 Research proposal

It is good practice to produce a brief research proposal after your preliminary investigations. This need not be long or complicated, but helps order thoughts and organise subsequent action. It is also good preparation for when you may wish to submit a formal application for funding for research. It should include:

a statement of the research (including, aims and objectives), sources to be examined and identification of any potential ethical issues; a provisional timetable for carrying out the research and writing the report; a rationale for the research, which identifies probable outcomes (what you hope to achieve); a provisional outline of your research report, which can be expanded as your research progresses. Cryer (1996:51) identifies some examples of research outcomes, which are relevant to a guidance context:

A new product e.g. a book, a video, worksheets, etc. A development of or an improvement on something that already exists. A new theory. A reinterpretation of an existing theory. A new research tool or technique. A new model or perspective. An in-depth study. A critical analysis e.g. an analysis of the effects of a particular policy. A collection of general findings or conclusions.

Once you have written your research proposal, you are ready to move on to second stage of your research.

This section will help you focus on identifying and managing the reading materials for your research project.

2.1 Introduction

Carrying out any worthwhile research project will involve a significant amount of reading. The purpose of research is to extend and develop knowledge and understanding. Reading is an integral part of this process. Reading for research in guidance will probably involve reviewing or refreshing your current knowledge base (e.g. theories on which practice is based) as well as undertaking new reading. The types of skills required with reading for research (e.g. how to read, deciding what to read, how to interpret your reading) can be a source of anxiety, so the following sections have been designed to support and/or develop these skills.

2.2 Objective: stage 2

By the end of the second stage of your research you will be able to:

communicate effectively and clearly with others in the discipline area; develop information storage and retrieval strategies; develop skills relevant to library and resource use; develop skills relating to the organisation of reading, research time and tasks; use information to construct a rationale for your research project. 2.3 Information storage and retrieval strategies

For successful research, you will need to be familiar with the sound methods of keeping records and making notes. Whilst locating information for the first time can be difficult, re-locating it can be even more of a problem unless you have developed systematic record-keeping procedures. As well as keeping a record of useful sources, you should also keep a record of sources that proved to be of no interest (and why) to save valuable time later if you come across the same reference again. Remember that for all your sources, you need to record sufficient information for constructing your bibliography (see 2.7 below).

A number of texts on research suggest adopting a card index system (e.g. Bell, 1993 and Cryer, 1996). The merits of using different size cards are discussed (e.g. to contain more or less information) and the potential for keeping cards for various sources in different sections (e.g. cards on books in one section, cards on articles in another, etc.). Other methods could include using part of your 'Research Diary' (see 2.3 above), or using a computer to develop systems of recording.

Adopting a system may prove challenging because breaking off from reading an interesting report, article or chapter to record the necessary details requires a good deal of self-discipline – especially when you’re working under pressure. It is, however, worth persevering since your recording system will undoubtedly be a key feature of producing a high quality research report.

2.4 Reading for research

You may already have been involved in research connected with your professional role and this may have been undertaken without much direct reading (e.g. if you have been involved in administering questionnaires on someone's behalf). However, for research requiring more in-depth involvement, reading is essential since it will both be stimulated and informed by the knowledge acquired by your reading. Blaxter et al (1996:94) usefully suggest that reading should be undertaken at different stages of your research and for different purposes, as follows:

At the beginning of your research: to check what other research has been done, to focus your ideas and to explore the context for your project. During your research: to keep you interested and up to date with developments, to help you better understand the methods you are using and the field you are researching, and as a source of data. After your research: to see what impact your own work has had and to help you develop ideas for further research projects. Purposes of reading for your research are to familiarise yourself with:

research which has been undertaken on topics similar to your own; research methods being applied in ways which are similar to your own plans; accounts of the context relating to your project 2.5 Potential difficulties

One common difficulty is getting hold of relevant books, reports or journal articles. The careers library which can be accessed through this website, is one obvious source of relevant materials. However, remember that there is often competition for popular and scarce resources, so careful planning may be necessary to ensure you manage to access key texts for your research when you need them. It may also be necessary to negotiate access to libraries near to where you live. Local libraries can be very helpful - ordering specialist books on request – and you may be lucky enough to live near a University library, which often allow access to researchers. Wherever you access literature, you probably need to give some careful thought and planning to how and when you will access the material you wish to read.

Apart from libraries, you will need to use a wide variety of other sources for your reading. Your employer, colleagues, supervisors, friends, relations - even clients and research subjects - can prove to be a rich source of relevant material. The Internet can also produce relevant information and can be invaluable for identifying and locating possible material.

Blaxter et al (1996) identify four common concerns about reading for research:

the volume of literature: how do you get to grips with this? the variety of literature: how do you go about using the vast range of sources available? lack of boundaries: how do you decide which areas of literature are relevant? conflicting arguments: how do you assess and evaluate competing explanations? If you can identify with any, or all, of these concerns it is probably worth spending some time developing strategies for reading for research. Again, a number of texts that are readily available provide helpful hints on dealing with these sorts of problems. Some of these are summarised next.

2.6 Basic reading strategies

What to read Read as much as possible from as many sources as possible - books, journals, computer-based materials, reports, the popular media (daily and weekly press, magazines), memos, minutes, internal reports and even letters.

Remember that, even though it is important to be as up-to-date as possible, this does not preclude older sources like classic texts. Edited texts and literature reviews are also particularly useful for research purposes. The careers library accessed through this website is a rich source of this type of material since it contains historical collections of guidance materials. They can provide invaluable overviews of an area as well as excellent introductions to an area – though try to balance these with references to original materials where possible. Methodological accounts are also valuable sources.

Make sure you understand the extent to which the texts that you are using make use of original data:

primary sources: contain original data; secondary sources: contain discussions and interpretations of data, in which the author typically argues for a particular point of view; tertiary sources: presents information and references to the sources of that information. It’s best to try to draw from a mix of sources for your research report.

Making selections Familiarise yourself with key texts relevant to your research topic and then supplement with a broader, but selective, reading around the topic. Develop a selective approach by, for example:

Taking advice from available sources: for example from your colleagues or manager at work. Use the discussion section of this website under different section headings (e.g. Equal Opportunties; Improving Practice; Impact Analysis). Locating books or journals that appear relevant in a careers library by asking, browsing or using a catalogue. Keyword searches on computer-based catalogues are very useful. Following up interesting references from your original sources. Identifying key texts by noting those that are referred to repeatedly. Selective reading If you haven’t already done so, you will need to develop the skill of selective reading because you will not have time to read thoroughly all the written sources with which you need to be familiar. The following tips can help develop this skill:

record the author(s), title, publisher and date of the book, report or articles. Keep this safely and any notes you make on the content; look for an introduction, concluding chapter, abstract or executive summary. If it exists, read quickly, scanning the contents. If the book or report has a cover, the information printed there can be useful; with books and reports, look for the contents page. Identify any chapters that you think may be of particular relevance and focus on them, again starting from the introduction and/or conclusion. You can find your way through a chapter or section by using the sub-headings; in the text itself, key points will often be highlighted, or in the first or last paragraphs. Similarly, the first and last sentences of paragraphs are often used to indicate and summarise their contents. Remember - you should be able to understand the key points of a book or article in no more than five minutes. This should enable you to decide you need go no further, or decide which parts of the book or article you need to read in depth.

Critical reading This requires careful examination of what others have written (or said) on a particular subject. It is a difficult skill to develop but important for successful research. The types of questions you will need to ask as you are reading: does the author present convincing arguments or evidence to support assertions? Is information easy to find? Are the views expressed consistent? Are clear distinctions made between fact and opinion?

Blaxter et al (1996:106) suggest that critically sound sources:

go beyond mere descriptions by arguing their position - making a personal response to what has been written; relate different writings to each other, indicating their differences and contradictions, and highlighting what they are lacking; do not take what is written at face value; are explicit about the values and theories which inform and colour reading and writing; view research writing as contested terrain, within which alternative views and positions may be taken up; show an awareness of the power relations involved in research, and of where writers are coming from; use a particular language (e.g. the author asserts, argues, states, concludes or contends). 2.7 Referencing

There are several acceptable ways of recording sources and other information. The Harvard method is a common method that has various advantages. For example, it avoids footnotes and all sources mentioned appear at the end of your dissertation rather than at the end of each chapter. When sources are referred to in the text, only the name(s) of author(s) and year of publication appear. Even though there are different styles of referencing, they will probably contain the information identified below.

Books For all books you wish to include in your Bibliography, you will need the following information:

Author's surname and initials Year of publication (in brackets) Title (underlined) Edition, if relevant (in brackets) Place of publication Name of publisher

For example: Hodkinson, P., Sparkes, A.C. & Hodkinson, H. (1996) Triumphs and Tears: young people, markets and the transition from school to work, London, David Fulton Publishers.

References in the text should be given as follows:

Smith and Brown (1998:175) or (Smith and Brown, 1998:175)

Where there are three or more authors, only give the name of the first:

Smith et al. (1997:203) or (Smith et al., 1997:203)

When an author has published two or more items in one year, the references should be distinguished by:

Smith (1996a) Smith (1996b) and so on.

Where more than one reference has to be given at a single point in the text, they should be listed chronologically:

Brown (1986:47), Jones (1992:106) and Kaput (1997:427)

Articles and Chapters in Books quote the following:

Author's surname and initials Year of publication (in brackets) Title (in inverted commas or italics) Source of journal or book, that is: ~ Title of journal or book (underlined) ~ Volume number, issue and page numbers in journals

For example: Savickas, M.L. (1995) Current Theoretical Issues in Vocational Psychology: Convergence, Divergence, and Schism in Walsh, W.B. and Osipow, S.H. Handbook of Vocational Psychology: Theory, Research and Practice, (2nd ed) Mahwah, New Jersey: Lawrence Erlbaum Associates.

Articles in Journals quote the following:

Author's surname and initials Year of publication Title (inverted commas or italics) Title of journal (underlined) Volume number, issue and page numbers

For example: Betz, N.E., Harmon, L.W. & Borgen, F.H. (1996) The Relationships of Self-Efficacy for the Holland Themes to Gender, Occupational Group Membership, and Vocational Interests in Journal of Counseling Psychology, 43, 1, p90-98.

Citing Web Pages As with printed references, the title should be either in Italics or underlined. Note that round brackets are used for (year) and (edition). Where there is no year given on the web material, your would record this as (no date).

Note also that square brackets are used for [medium] and [access date]. The access date is the date you last accessed that reference. This is important, given the volatility of web material, because it offers some indication of the currency of the reference. Without your access date, there might be no intention of how old the material is.

Author/editor. (Year). Title (edition).[Type of medium].Producer (optional). Available Protocol (if applicable):Site/Path/File[Access date].

For example: Equal Opportunities Commission (2003) ‘The Development of Gender Roles in Young Children’. [Online]. Available: http://www.eoc.org.uk/PDF/gender_roles.pdf [2003, May 22].

Whichever method you select for your Bibliography and referencing, remember that it is important to be consistent.

This section will help you to decide how to collect the evidence you require for your research project.

3.1 Introduction

Once you have decided on a research topic, you will be able to decide how to collect the evidence you require. This section will be concerned with general issues associated with the selection of methods and appropriate procedures for the project.

3.2 Objectives: stage 3

By the end of this stage of your research project, you will be able to:

identify appropriate criteria by which to judge the validity of a guidance project; approximate and estimate time involved, necessary materials and the quantities in which they are required, costs of the research, etc.; identify design principles relevant to the chosen research area; identify the major issues or problems in the specific research area; demonstrate the ability to re-formulate research design in response to unexpected circumstances; synthesise material, evidence and arguments to select appropriate methods and procedures for the project. 3.3 Validity, Reliability and Relevance

When judging the quality of any research, reliability, validity and relevance are important.

The validity of research refers to the credibility of the results. Has the research actually done the things it claims to do? Does an item measure or describe what it is supposed to measure or describe? In considering these issues, it needs to be acknowledged that discussions about validity provoke controversy amongst researchers. Some have rejected the concept of validity as inapplicable since it implies the possession of knowledge that is absolutely certain and, in this sense, knowledge can never be certain. McLeod (1999) argues that the concepts of validity and reliability that have been developed for use in quantitative research can’t be applied in the same way in qualitative studies. Nevertheless, in deciding the value of our own and other research, we need to be able to make reasoned judgements about it as a new contribution to knowledge.

Measuring the extent of validity can become extremely involved and there are different levels at which the question of validity can be considered. Put simply, if your research is valid, then you are observing, identifying or measuring what you say you are. A rough guide would be to ask the question: ‘would another researcher using my research instrument get the same responses?’ Additionally, ask other people whether the questions or items you have devised are likely to achieve what you want. Three different aspects of validity are discussed below:

Plausibility:

How plausible is this claim: that is, do we judge it to be likely to true, given our existing knowledge? Some claims may be so plausible that we can reasonably accept them at face value without needing to know anything else.

Credibility:

Does it seems likely that the researcher's judgement of matters relating to the claim is accurate, given the nature of the phenomena concerned, the circumstances of the research, the characteristics of the researcher, etc.?

Where a claim is neither sufficiently plausible, nor sufficiently credible, then we require evidence. When examining the evidence, we need to employ much the same means to assess its validity as we applied to the claim itself (plausibility and credibility) - and may require even more evidence!

McLeod (1999:101) outlines nine criteria suitable for evaluating the validity of qualitative research, which include:

Sufficient contextualisation of the study: Since qualitative research is more concerned with developing knowledge that is relevant and useful at particular times and places, it is necessary to contextualise the study in its historical, social and cultural location.

Credibility of the researcher (reflexivity):A reflexive account of internal processes of research, covering, for example, how contact was made with informants, issues of trust and rapport, how mistakes and misconceptions were dealt with, whether there was agreement over goals and tasks.

Catalytic validity: Defined as the degree to which the research process reorients, focuses and energies participants. Implicit in this is the idea that research should empower those who take part in it.

McNiff (1992) discusses the issue of validity in relation to action research, and distinguishes three types: 1) self validation, 2) peer validation and 3) learner validation. Action research is an approach that often has particular appeal to researchers working on issues related to professional practice. Because much of what McNiff (1992) discusses is applicable to a careers guidance and counselling context, a summary of some of the points she makes on validity follows.

Self-validation: If you are researching within the broad area of guidance and counselling, you are likely to be involved in interpreting your own practice and in making decisions about improving it. The implication of self-validation in this context refers to the potential of these interpretations of your own practice being recognised. McNiff (1992:133) discusses how certain criteria justify an individual's claim to knowledge. They include:

Practice as a realisation of values: where guidance and counselling research starts with a declaration (spoken or written) of values – for example, 'my clients have a right to self-determination'. Often the research inquiry is stimulated because those values are being denied in practice. If clients are being denied the service you think they deserve, this is where a cycle of imagined solutions, implementation, observation, evaluation, re-planning is enacted. Intentional critical reflection: where research inquiry occurs as a result of critical reflection, a desire to explore an intuitive understanding of practice and communicate it to others. Disciplined enquiry: where a researcher demonstrates publicly that s/he has followed a system of disciplined enquiry in arriving at a hypothesis. Personal interpretation as a basis for dialogue: where individuals recognise the potential in their interpretations of their own practice. Peer validation: This relates to the notion that a claim to knowledge or expertise derived from practice must be validated externally. It is the process whereby your findings are made available to and scrutinised by others who can agree that these findings are of interest and could be useful to their own practice. This external validation can come from a number of sources, including colleagues, manager or supervisor, the wider guidance and counselling community, other students, etc. Peer validation can be effective in moving your ideas forward. Questions may be asked which provide new insights and ways of thinking about your research, and invariably you will gain more confidence to progress your research from the process of peer validation.

Client validation: It is particularly useful to get the reactions of the clients themselves. This may be presented in short, written statements, recordings (tape or video), reports, etc. For example, data about the use of labour market information by guidance practitioners could be collected during focus group discussions. This could be written up into a report that was circulated to the practitioners who were asked to validate the accuracy of the reports. The findings could then be circulated more widely to the guidance community who are asked to comment on the relevance of these findings to their own experiences. This represents a powerful chain of validation.

Overall, validation of research findings in a guidance and counselling or related context is likely to involve the development of self-knowledge followed by a genuine attempt to share that knowledge with others.

Reliability

Whatever procedure is used for collecting data for research, it should always be examined critically to assess to what extent it is likely to be reliable, as well as valid. Reliability is the extent to which a test or procedure produces similar results under constant conditions on all occasions. Bell (1993:65) suggests two questions to ask yourself when checking items on a questionnaire or interview schedule you may devise to collect data. They are:

would two interviewers using the schedule or procedure get a similar results? would an interviewer obtain a similar picture using the procedures on different occasions? There are a number of devices for checking reliability in scales and tests. For example:

test-retest method: administering the same test some time after the first; alternate forms method: where equivalent versions of the same items in the test are given and results correlated; split-half method: where the items in the test are split into two matched halves and scores then correlated. These methods are not always feasible or necessary, and there are disadvantages and problems associated with all three. Such mechanisms are not usually necessary unless you are attempting to produce a test or scale. The check for reliability will come at the stage of wording questions and piloting your research instrument(s).

A third criterion for judging research in the area of guidance and counselling is relevance. Since the purpose of any research inquiry is to extend knowledge and understanding, it follows that this must be communicated to a wider audience. When we communicate with people, they assume that we are telling them something that is likely to be of significance to them. It follows that what is communicated should be relevant in some way to the chosen audience. Who are the appropriate audiences for your research and what sort of relevance should your research have for them? Audiences for research reports vary. If you are undertaking a research project within your employing organisation, its primary audience is likely to be members of that organisation. Additionally, your research findings should have some relevance to other audiences. These may include other researchers, a particular practitioner audience or even a more general audience. Whatever audience(s) you select as your target(s), you will need to consider two aspects of the relevance of your research:

importance of the topic: must relate to an issue of importance to the intended audience; contribution to existing: must add something to our knowledge of the issue to knowledge which they relate. Research that merely confirms what is already beyond reasonable doubt makes no contribution to the existing knowledge base. 3.4 Access

No researcher can demand access to an institution, an organisation or to materials. People will be doing you a favour if they agree to help, and will need to know exactly what they will be asked to do, how much time they will be expected to give and what use will be made of the information they provide. They will have to be convinced of your integrity and of the value of your research before they decide whether or not to cooperate. Bell (1993:58) provides a useful checklist of points to consider when negotiating access, including:

Clear official channels by formally requesting permission to carry out your research as soon as you have an agreed project outline. Speak to the people who will be asked to co-operate. Maintain strict ethical standards at all times. Submit the project outline to the principal, senior staff member. Decide what you mean by anonymity and confidentiality. Decide who will receive a copy of the report and/or see drafts of interview transcripts. Inform participants what is to be done with the information they provide. Prepare an outline of intentions and conditions under which the study will be carried out to hand to participants. Be honest about the purpose of the study and about the conditions of the research. Remember that people who agreed to help are doing you a favour. Even when strict protocol is adhered to, things can go wrong. Blaxter et al identify the following strategies to consider if access is denied (1996:144):

approach other individuals. If one person refuses to be interviewed or answer a questionnaire, try approaching another person in a similar position or sharing similar characteristics; approach another institution; approach another individual within the same institution (more risky because of possible communication with the institution); try again later, when people are less busy. Attitudes may have changed, people may have moved on, and you may have more to show to demonstrate the value of your research; change your research strategy. This is probably something you should be prepared to do, and plan for, throughout the research process. It may involve using other, perhaps less sensitive, methods for collecting data, or focusing on a slightly different set of issues, or studying alternative groups or organisations. 3.5 Managing your research project

Constraints operate on any research process. This section discusses time and costs, as well as identifying some others which may well be relevant for the type of research you are planning.

Inevitably, the nature and extent of your data collection will be constrained by your access to various resources – in particular time. Whatever the competing demands for your time and attention, it is important to think about what strategies you need to develop to manage the new demands of your research project in parallel with all the established demands.

A key strategy for managing your time effectively is to be realistic, initially, about the methods you are going to use to collect data and the amount of data needed. One common problem with new researchers is over-ambition. Since it’s likely that you will have a limited timescale to complete and write up your research, it follows that the methods you select will have to be informed by these (and other) considerations. For example, time available will limit the amount of any cross-checking you can undertake, and the size of your research sample.

The costs of research can mount up, so it is advisable to undertake a rough costing of the methods of data collection and analysis that you have considered to make sure they are affordable. The process of costing research activities will be very useful if you are, at any stage of your professional career, ever likely to apply for research funding. For applications for external funding, a detailed costing has to be submitted, and if successful, it is likely that you will have to adhere fairly closely to the original costing submitted.

The costs of your research project could include:

travel costs to your research sites and/or libraries; costs of consumables, such as paper, tapes, batteries, etc.; equipment purchase or hire costs (e.g. word processor, tape recorder, software); book, report and journal purchases; photocopying, printing and binding costs; postage and email/telephone costs. Other constraints

In addition to time and costs, there are bound to be other constraints you need to take into account when designing your research: for example, the willingness of people to be interviewed or observed. If you need to observe meetings or training sessions, you will be limited by the schedule of meetings or training events that will take place during the data-collection phase of your project. If you need to research some aspect of guidance and counselling that requires involvement with schools, colleges or universities, you are likely to be constrained by examination timetables and vacations.

To manage your research project successfully, you will need to anticipate routine constraints affecting the research process. This will help you to develop strategies to cope with these limitations and avoid difficult situations arising in the first place.

3.6 Overcoming obstacles

The process of successful research will, inevitably, involve developing problem-solving techniques. Problems that may arise can range from those relating directly to the research process (for example, the response rate is very low), to problems in other areas in your life (for example, changing your job or falling ill). Blaxter et al (1996: 137) suggest the following ways of coping with difficulties:

remind yourself that the purpose of carrying out research, particularly as a new researcher, may be as much to develop your understanding of the research process and/or the use of particular research methods as to explore substantive issues; remember that it may be just as valid to write up your research in terms of, for example, the problems of gaining access to a particular group, or of getting an adequate response from that group once access has been gained; as part of writing your research report, reflect on your research strategy, explore what went wrong and why and include recommendations for improvement; view research as being about the skills you have learnt and developed on the way. Part of doing research is about appreciating what is involved and where it may be leading you; if you have time and resources, you may choose to redirect your research strategy when you become stuck.

This section will help you understand the broader context of guidance research including consideration of both qualitative and quantitative approaches.

4.1 Introduction

This section examines the two major traditions of research methods: qualitative and quantitative. It discusses the dominant effect that one of these traditions (quantitative research) has had on current careers guidance and counselling practice and considers the value of piloting research.

4.2 Objectives: stage 4

distinguish between quantitative and qualitative research; outline some key issues from current practice which link with research method; describe the main features of qualitative research; describe the main features of quantitative research; pilot your research project. 4.3 Models of Research

The most common way of conceptualising the diversity of approaches to research is to distinguish between quantitative and qualitative models. It is this distinction that will be adopted here, though it should be stressed that this is a rather crude distinction that can be misleading. In reality, much social scientific research combines methods from the two traditions. So how are these two approaches different? Most obviously, quantitative research involves measurement on some numerical basis and usually employs statistical techniques, whereas qualitative research does not (at least to the same degree). Various other features of the research process are also associated with the different traditions. For example, quantitative research favours structured forms of data, which can consist of frequency counts or other types of measurements. In contrast, the data that qualitative researchers typically deal with are verbal descriptions in natural language often collected from an interview or some type of recorded conversation (for example, using audio tapes). They deal more in meanings, experiences and descriptions. This type of data cannot be directly subjected to counting or measuring, though, of course, they can subsequently be presented so that they can be analysed quantitatively.

Other differences have already been identified in 1.4 above. For example, the sequence and relationship of activities involved. A quantitative approach requires that the researcher collects all the data before analysing it. A qualitative approach requires that data collection and analysis are intertwined. One other important difference relates to views about the role of theory. These and other differences will be discussed in more detail later.

Methods of data collection are also varied. Some are clearly associated with quantitative research (for example, the scientific experiment) and other with qualitative research (for example, participant observation). Others are shared by both traditions (for example, questionnaires and interviews) though the precise design of the research instrument and the approach adopted by the researcher are likely to differ. There is a vast literature available on research methods. You will need to spend time reading about different methods and, once you have an idea of your research focus and methods, you will need to spend time researching issues related to different designs (for example, of questionnaires). Whichever approach (or combination of approaches) you choose to adopt for your research project and whatever methods, remember the underlying purpose is to extend knowledge and understanding about some aspect of careers guidance and counselling. As May (1996:3) expresses it more generally, the purpose of all research is:

'to understand and explain social phenomena, to focus attention on particular issues and to challenge conventionally held beliefs about the social and natural worlds'.

4.4 Research Traditions in Guidance and Counselling

Current Practice

The theories which underpin current careers guidance and counselling practice have come mainly from North America. Varied accounts exist which identify the main influences in the development of this body of knowledge (for example, Arthur et al,1989, Brown et al, 1990, Seligman, 1994, Scharf, 1997 and Zunker, 1998,). Despite disagreements about the particular strands of influence, there is agreement that Frank Parsons was the founding father of the vocational guidance movement. A seminal work by Parsons entitled Choosing a Vocation was published posthumously in 1909. His ideas about how people choose jobs came from differential psychology and were initially referred to as the 'talent matching' approach. They later developed into what became known as the 'trait and factor' theory of occupational choice, and were developed by theorists who had a major impact on practice such as John Holland (1966,1973, 1992) and Alec Rodger (1952). Parsons' core concept was that of 'matching'. He suggested that occupational choice occurs when people have achieved:

an accurate understanding of their individual traits (e.g. personal abilities, aptitudes, interests, etc.); a knowledge of jobs and the labour market and then made a rational and objective judgement about the relationship between these two groups of facts. A key assumption is that it is possible to measure both individual talents and the attributes required in particular jobs which can then be matched to achieve a 'good fit'. It is when individuals are in jobs best suited to their abilities, they perform best, and productivity is highest.

This theory of occupational choice has dominated careers guidance and counselling practice for nearly a century, partly because of its practical appeal. It provides careers guidance and counselling practitioners with a clear rationale and framework for practice. Additionally, the underlying philosophy has suited policy makers since it lends itself to the servicing of labour market requirements. Consequently, it has been embraced enthusiastically by policy makers and barely questioned by the majority of practitioners.

The theory contains, however, fatal flaws. Scharf (1997) reminds us that:

There is little research supporting or refuting trait and factor theory itself as a viable theory of career development. Rather, the research that has been done, of which there is a large amount, has related traits and factors to one another or has established the validity and reliability of measurements of traits and factors.' (p26).

There was no viable theoretical alternative during the first half of this century to this 'best fit' theory of occupational choice, and it was not until the 1950's and 1960's that theories originating from other academic disciplines such as sociology, and other branches of psychology like developmental psychology emerged as serious alternatives. Theories which were developed from these academic disciplines emphasised the context in which occupational 'choice' occurred and the importance of the maturation process of individuals, respectively. Since this time, the theories careers guidance practitioners have used to inform their practice have expanded dramatically. Whichever theories actually inform current practice, there is emerging consensus around the inadequacies of these theories. In particular, researchers are questioning the relevance of current theory for particular sectors of society.

Adequacy of Current Practice

There is a growing critique of the current practice of careers guidance and counselling which is based on theory derived from quantitative research methods. For example, Osipow and Littlejohn (1995) discuss serious weaknesses in applying current theory to Minority ethnic groups. They argue that a major problem is the manner in which all current theories use concepts which 'assume cultures that are relatively affluent and have good opportunities for education, upward mobility and family support and encouragement' (p255). Many members of minority ethnic groups, they argue, do not have access to these privileges.

Hackett (1997) identifies several problems in trying to apply current theory to girls and women: 'I am suggesting the need for formal testing of competing models as well as attempts at unification and integration....we also need to incorporate issues of sexism, racism and their interaction, along with considerations of relational orientation, support and barriers into all our developing conceptions of women's career psychology’ (p187).

Savickas (1995) relates current problems with theory to the more fundamental issue of different philosophical origins reflected in the two approaches to research. He identifies inherent tensions which arise from the academic traditions of different theories: 'sharp lines have been drawn on which philosophy of science to choose' (p15). He concludes that 'vocational psychology could benefit simultaneously from refinements forged within the distinct career theories, from advances produced by convergence among career macrotheories and from break-throughs induced by divergence in work-role microtheory' (p29).

Implications for Research Methods

Theories informing current guidance and counselling policy practice have been developed mainly by psychologists operating from scientific positivist paradigms of research using quantitative methods. What, then, are the concerns now being expressed about the limitations of this research method?

Taking just one example of careers guidance and counselling for girls and women, Harmon & Meara (1994) discuss the limitations of experimentally designed empirical inquiry that meets the criterion of internal validity for both policy and practice. They argue that 'those who are interested in career counselling for women seem to be swimming against this tide in an attempt to integrate science and practice' (p362).

Hackett (1997) reviews some of the criticisms made about the existing literature on women's career development which include research methodologies which have been used. In particular, she argues that there is a need to move beyond 'simple correlational designs' (p184) and suggests that qualitative research methods 'are highly appropriate in attempts of this sort to truly understand the experiences of a group that has received insufficient attention' (p185). She discusses the need to triangulate across different data sources using focus groups, diaries, archival documents, or observations, concluding that 'future research on this model will also benefit from the integration of qualitative and quantitative methods' (p186).

Others have also discussed the type of research methods which should be used for future research inquiry. For example, Rainey and Borders (1997) advocate the use of narratives, constructivist methods or other qualitative approaches to examine environmental factors for girls and women (p169). Edwards and Payne (1997) state simply that there is a need 'to embrace ideas from a wider moorland of study than is presently the case' (p537).

Overall, then, there is a growing consensus that scientific research methods from within a positivist paradigm have been found to be wanting in several respects. Knowledge and understanding built up from a particular approach to research needs to be complemented with knowledge and understanding derived from different ways of investigating social phenomenon.

4.5 Quantitative Research

'Quantitative research is concerned with the collection and analysis of data in numeric form. It tends to emphasise relatively large-scale and representative sets of data, and is often........... presented or perceived as being about the gathering of facts.' (Blaxter et al (1996:60).

Quantitative or traditional experimental approaches set out to quantify and measure the contributions of different factors to phenomenon (for example, occupational choice behaviour). It can be useful if you want to compare things, like test scores under different conditions or behaviour under different conditions. However, this approach to research has certain disadvantages for small scale studies. For example, you would need a large enough sample to ensure your data is statistically significant. Additionally, your sample must be representative so that you can be confident of getting the same pattern of results again when you repeat the same procedures on a different population. Only then would you be able to generalise your findings to a wider sample than the one you are testing.

Robson (1993:19) summarises the five sequential steps which are commonly regarded as typifying the 'scientific' or quantitative approach to research. These involve:

Deducing a hypothesis (a testable proposition about the relationship between two or more events or concepts) from theory. Expressing the hypothesis in operational terms (i.e. ones indicating exactly how the variables are to be measured) which propose a relationship between two specific variables. Testing this operational hypothesis. This will involve an experiment or some other form of empirical enquiry. Examining the specific outcome of the enquiry. It will either tend to confirm the theory or indicate the need for its modification. If necessary, modifying the theory in the light of the findings. An attempt is then made to verify the revised theory by going back to the first step and repeating the whole cycle. So, adopting a quantitative approach to research involves searching for causal relationships which are conceptualised in terms of the interaction of 'variables', some of which (independent variables) are seen as the cause of other (dependent variables). It will invariably involve designing and using standardized research instruments (for example, tests, questionnaires, attitude scales) so that numerical data can be collected which will then be manipulated using statistical techniques.

Some suitable data for this research method already exists in the form of published or unpublished statistics. Often, though, researchers have to produce the data they need for analysis themselves. For example, from a laboratory experiment or from psychometric or personality tests which have been administered to relatively large groups of participants. As previously indicated, if responses to unstructured questionnaires can be coded and then counted in some way, this may also be a source of quantitative data.

4.6 Qualitative research

'Qualitative research is concerned with collecting and analysing information in as many forms, chiefly non-numeric, as possible. It tends to focus on exploring, in as much detail as possible, smaller numbers of instances or examples which are seen as being interesting or illuminating, and aims to achieve 'depth' rather than 'breadth'.' (Blaxter et al.,1996:60).

Qualitative research is concerned with life as it is lived, things as they happen or situations as they are constructed in the day-to-day course of events. Qualitative researchers seek lived experiences in real situations, try not to disturb the scene and to be unobtrusive in their methods. This is to ensure that data and analysis will closely reflect what is happening. Qualitative researchers are also interested in 'natural' experiments. For example, when ordinary processes are disrupted, basic rules and norms are thrown into relief. Usually, these types of rules and norms are tacit and understood, perhaps subconsciously, by people in a particular situation. A recent example relevant to guidance in the UK is the recent is the introduction of Personnel Advisers to work with disaffected young people in the Connexions service. Reformed organisational structures, different relations with schools, colleges, Youth Services, Social Services, Youth Offending Teams, and Educational Welfare Officers, different working practices with clients (e.g. over a two year period) are all examples of natural experiments which would be legitimate areas for research inquiry using a qualitative approach.

When studying in this way, it is important not to start off with too many preconceptions about what you might find. It is necessary to maintain an openness, not pre-judging issues and not even settling for the first (even second) impressions formed. Guesses might be made, tested along the way and abandoned, changed or revised in the light of later discoveries. This mode of study will have implications for the relationship fostered with the subjects in the research (refer to 'ethics' in 1.6, and 'access' in 3.4).

Six characteristics of qualitative research are identified by Blaxter et al (1996:61):

Events can be understood adequately only if they are seen in context. A qualitative researcher therefore immerses her/himself in the setting. The contexts of inquiry are not contrived; they are natural; nothing is predefined or taken for granted. Qualitative researchers want those who are studied to speak for themselves, to provide their perspectives in words and other actions. Therefore qualitative research is an interactive process in which the persons studied teach the researcher about their lives. Qualitative researchers attend to the experience as a whole, not as separate variables. The aim of qualitative research is to understand experience as unified. Qualitative methods are appropriate to the above statements. There is no one general method. For many qualitative researchers, the process entails appraisal about what was studied. This approach to research, therefore, involves considered selection and interpretation. It is therefore important to make the choice of focus for study principled and clear as well as being careful to make only reasonable claims in the research report or dissertation. In addition to making the basis of selections and methods clear, the researcher needs to include some biographical information because s/he cannot be regarded as an objective recorder of absolute truths, but rather a participant in the research process.

4.7 Piloting

Piloting is the process whereby you try out the research techniques and methods you have in mind to see how well they work in practice. This enables you modify your plans before you commit too much time to one procedure. If you have spent time thinking about and planning your research project, you may be tempted to believe that you are clear about what you are doing. However, the value of piloting research cannot be overestimated. Things rarely work out the way you expect - respondents can answer a questionnaire or interpret an interview question in ways that you can never anticipate! Taking time to run a pilot can save you time, frustration and even anguish in the end.

In a small scale study, even an informal pilot can prove invaluable. Try out a couple of interviews, get some friends to fill out your questionnaires, go and observe some organisational activities - or whatever else you have in mind for the data collection phase of your project. You will almost certainly gain from doing this, even if it is a more accurate idea of the time collecting data can take. If you do this early enough, you can change your strategy before it's too late!

This section provides guidelines to help structure a research report.

When writing the main body of your research report, the following points may help with the structure:

Introduction:

Use your introduction to: set the context of your study (including information about your own role); explain why you approached your study in the way you did; what you hope to demonstrate by your results; and justify your approach with reasoned argument based on relevant theory and research evidence.

Literature Review:

The literature review should employ a critical, analytical approach with an understanding of (relevant) competing perspectives. It must go beyond a descriptive account and should be logically and coherently organised. Your review should demonstrate a detailed knowledge of original sources and the field together with your understanding of main theoretical and methodological issues. Do not be afraid to add your own ideas, especially if your study challenges established wisdom.

Research Method:

The purpose of this section is to enable your reader to understand exactly what you did as part of the research process, together with the results and your interpretation of their meaning. It should include sufficient details to enable the reader to understand:

the overall design of the study; details of participants (e.g. age, gender, experience, occupational role, etc.); research instruments used; procedures used in the study. This section should also contain a description of the overall purpose, summary of content, structure and justification of why this particular approach was used. If an instrument (e.g. questionnaire) was designed especially for your study, you should also include details of its piloting and include the final version as an appendix. Issues of validity and reliability should also be addressed.

Your results should be presented in a form that enables the reader to understand exactly what your data consists of and sources. It should also identify any trends that have emerged and (where relevant) statistical techniques used as well as the results of these analyses. Finally, this section should address the way(s) in which the data illuminate your research question(s).

It is likely that the results section will be the most difficult to write. If your have undertaken a qualitative study or have huge quantities of data, then you may need to include some discussion and not just description in this section. You should not include extensive ‘raw’ data and the results must be organised, summarised and selective. Where appropriate, tables or diagrams should be used to summarise your results. It may not even be possible to include all the results, as this may overwhelm your reader and obscure your main findings.

Discussion:

The purpose of this section is to:

present your interpretation of your results; justify your interpretation by anticipating counter arguments; and urge caution in accepting your interpretation where there are defects in the design and execution of the study. Few applied studies can be perfect, so demonstrate your awareness of flaws and weaknesses in your work and your understanding of how you might improve on your research. It is also important to comment on any practical difficulties you may have encountered, especially those out of your control. In summary, adopt a ‘reflective practitioner’ approach in reviewing the research process as a whole.

Your discussion should also highlight links between your own research and the literature review and evaluate your study's contribution to professional guidance practice.

Conclusion:

Your conclusion should present a summary of what you have achieved in your research project, without containing any new material. It should also suggest the implications of the findings, identify future related research and emphasise issues which require further research or investigation.

The 'Harvard Reference Style' is one system of referencing sources used internationally by scholars and researchers. At Coventry University the Centre for Academic Writing have produced a website and downloadable guide to this system which may be of interest. It includes sections on referencing new technology sources such as websites and emails. The link address is: http://home.ched.coventry.ac.uk/caw/harvard/index.htm

What are Research Skills? How to Improve Your Skills in Research

Learn strategies and techniques to improve your research skills. Avoid common mistakes and implement proven methods for efficient research. This article offers practical tips to enhance your ability to find and evaluate high-quality information.

Are you struggling to find relevant and reliable information for your research? Do you want to avoid getting lost in a sea of sources and needing help knowing where to start? Improving your research skills is essential for academic success and professional growth.

In today's information age, effectively conducting research has become more important than ever. Whether you are a student, a professional, or simply someone who wants to stay informed, knowing how to find and evaluate information is crucial.

Fortunately, some strategies and techniques can help you improve your research skills and become a more efficient and effective researcher. By avoiding common mistakes and implementing proven methods, you can enhance your ability to find high-quality information and make the most of your research endeavors. This article will explore some practical tips and tricks to help you improve your research skills and achieve better results.

What is Research?

Research is a critical part of learning, problem-solving, and decision-making. It is an essential process used in every field for both the individual and collective’s mutual benefit and success. Research involves systematically gathering data from primary or secondary sources, analyzing it, interpreting it, and communicating its findings to researchers and other interested parties.

Research can be divided into two main categories: quantitative research, which uses numerical data to describe phenomena, and qualitative research, which seeks to understand people's beliefs, opinions, values, or behaviors. Quantitative research often involves applying model-based approaches that can predict outcomes based on observations. It is one of the most powerful methods of discovering information about the world, as it allows for testing hypotheses in a systematic manner. Qualitative research is more exploratory in nature by focusing on understanding the motivations behind what people do or think rather than developing models or producing statistics in order to conclude behavior and relationships between variables. This type of research usually relies more on observation and engagement with people instead of using statistical models.

What are Research Skills?

Research skills are the abilities and talents required to focus on an objective, gather the relevant data linked to it, analyze it using appropriate methods, and accurately communicate the results. Taking part in research indicates that you have acquired knowledge of your subject matter, have digested that knowledge, and processed, evaluated, and analyzed it until you can resolve a problem or answer a query. It is highly beneficial for employers to hire people with strong research skills since they can provide valuable insights and add value to the company’s performance. Therefore, researching effectively has become crucial to securing a job in most industries.

Why Do Research Skills Matter?

Research skills are essential if one intends to succeed in today's competitive world. With technology ever-evolving and a need to stay ahead of the competition, employees who possess research skills can prove invaluable to their employers. These skills include researching, analyzing, and interpreting data and making informed decisions based on that information.

Employers value workers who can quickly develop a thorough understanding of any changes or trends in their field of work through accurate research. Knowing how to assess customer needs, recognize competition, write reports, improve productivity, and advise on investments can also benefit any business. With the help of research skills, companies can uncover ways to adapt their services or products that better serve their customers’ needs while helping them save money at the same time. This makes overall operations more efficient as well as helps a company remain ahead of its competitors.

Essential Research Skills :

Here is a list of essential research skills:

Data Collection

Data collection is an important part of comprehending a certain topic and ensuring reliable information is collected while striving to answer complex questions. Every situation differs, but data collection typically includes surveys, interviews, observations, and existing document reviews. The data collected can be quantitative or qualitative, depending on the nature of the problem at hand. As students advance through university and other educational institutions, they will need to read extensively into a particular field and may even need to undertake comprehensive literature reviews to answer fundamental questions.

The skills acquired through data collection during university are invaluable for future roles and jobs. Gaining experience in understanding complex topics, reading widely on a given subject matter, collecting relevant data, and analyzing findings - all these activities are integral when dealing with any type of project within the corporate sector. Therefore, embarking on various research projects enhances a person's education level and brings about significant professional experience.

Goal-Setting

Setting goals is an important skill for any successful research project. It allows you to stay focused and motivated throughout the process. Goals are also essential in helping with direction: they provide a path to organize our thoughts, narrow our focus, and prioritize the tasks we need to undertake to achieve our desired result. The concept of goal-setting is inherent in most research processes, as everything needs to have something to strive for — whether that’s gaining knowledge about a particular topic or testing a theory.

When it comes to creating and setting goals during the research process, you must have clear and specific objectives in mind from the outset. Writing down your thoughts helps define these objectives, which can inform the data collection process; moreover, thinking about short-term and long-term goals can help you create manageable steps toward achieving them. Learning how to break up larger projects into smaller “mini-goals effectively” can make all the difference when tackling complex investigations — allowing researchers to monitor their progress more easily and culminate results further down the line.

Critical Thinking

Critical thinking is an integral part of the modern workplace. To succeed, one must be able to look at a situation objectively and make decisions based on evidence. The information examined needs to come from various sources, such as data collection, personal observation, or analysis. The goal should then be to take all this information and form a logical judgment that informs an action plan or idea.

Someone who displays strong critical thinking skills will not just accept proposed ideas at face value but instead can understand how these ideas can be applied and challenged. Accepting something without consideration means making the wrong decision due to a lack of thought. Critical thinkers understand how brainstorming works, assessing all elements before forming any decision. From negotiating with colleagues or customers in adversarial scenarios to analyzing complex documents such as legal contracts in order to review business agreements - critical dedicated apply their knowledge effectively and are able to back up their evaluation with evidence collected from multiple sources.

Observation Skills

Observation skills are necessary for conducting any form of research, whether it be in the workplace or as part of an investigative process. It is important to be able to pick up on the details that might otherwise pass unnoticed, such as inconsistencies in data or irregularities in how something is presented, and to pay careful attention to regulations and procedures that govern the company or environment. This can help researchers to ensure their processes are accurate and reliable.

As well as analyzing what we see around us directly, many research methodologies often involve calculated statistical analyses and calculations. For this reason, it’s important to develop strong observation skills so that the legitimacy of information can be confirmed and checked before conclusions are formed. Improving this skill requires dedication and practice, which could include keeping a journal reflecting on experiences, posing yourself questions about what you have observed, and seeking out opportunities in unfamiliar settings to test your observations.

Detail Orientation

Detail orientation is an important research skill for any scientific endeavor. It allows one to assess a situation or problem in minute detail and make appropriate judgments based on the information gathered. A detail-oriented thinker can easily spot errors, inconsistencies, and vital pieces of evidence, which can help lead to accurate conclusions from the research. Additionally, this skill allows someone to evaluate the quality and accuracy of data recorded during an experiment or project more efficiently to ensure validity.

Spotting small mistakes that may otherwise have been overlooked is a crucial part of conducting detailed research that must be perfected. Individuals aiming for superior outcomes should strive to develop their skill at detecting details by practicing critical analysis techniques, such as breaking down large bodies of information into smaller tasks to identify finer points quickly. Moreover, encouragement should also be made for elaborate comparison and analysis between different pieces of information when solving a complex problem, as it can help provide better insights into problems accurately.

Investigative Skills

Investigative skills are an essential component when it comes to gathering and analyzing data. In a professional setting, it is important to determine the accuracy and validity of different sources of information before making any decisions or articulating ideas. Generally, effective investigation requires collecting different sets of reliable data, such as surveys and interviews with stakeholders, employees, customers, etc. For example, if a company internally assesses possible challenges within its business operations environment, it would need to conduct more profound research involving talking to relevant stakeholders who could provide critical perspectives about the situation.

Data-gathering techniques such as comparison shopping and regulatory reviews have become more commonplace in the industry as people strive for greater transparency and more accurate results. Knowing how to identify reliable sources of information can give individuals a competitive advantage and allow them to make sound decisions based on accurate data. Investing time in learning different investigative skills can help recruiters spot applicants dedicated to acquiring knowledge in this field. Developing these investigative skills is also valuable for those looking for executive positions or starting their own business. By familiarizing themselves with their application process, people can become adept at collecting high-quality data they may use in their research endeavors.

Time Management

Time management is a key skill for any researcher. It's essential to be able to allocate time between different activities so you can effectively plan and structure your research projects. Without good time management, you may find yourself hastily completing tasks or feeling stressed out as you rush to complete an analysis. Ultimately, managing your time allows you to stay productive and ensure that each project is completed with the highest results.

Good time management requires various skills such as planning ahead, prioritizing tasks, breaking down large projects into smaller steps, and even delegating some activities when possible. It also means setting realistic goals for yourself in terms of the amount of research that can be achieved in certain timestamps and learning how to adjust these goals when needed. Becoming mindful of how you spend the same hours each day will propel your productivity and see positive results from your efforts. Time management becomes especially relevant regarding data collection and analysis – it is crucial to understand precisely what kind of resources are needed for each task before diving into the research itself. Knowing how much time should be dedicated to each step is essential for meeting deadlines while still retaining accuracy in the final outcomes of one’s study.

Tips on How to Improve Your Research Skills

Below are some tips that can help in improving your skills in research:

Initiate your project with a structured outline

When embarking on any research project, creating an outline and scope document must first ensure that you remain on the right track. An outline sets expectations for your project by forming a detailed strategy for researching the topic and gathering the necessary data to conclude. It will help you stay organized and break down large projects into more manageable parts. This can help prevent procrastination as each part of the project has its own timeline, making it easier to prioritize tasks accordingly.

Using an outline and scope document also allows for better structure when conducting research or interviews, as it guides which sources are most relevant, what questions need to be answered, and how information should be collected or presented. This ensures that all information received through research or interviews stays within the confines of the chosen topic of investigation. Additionally, it ensures that no important details are overlooked while minimizing the chance that extraneous information gets included in your results. Taking this time upfront prevents potential problems during analysis or reporting of findings later.

Acquire expertise in advanced data collection methods

When it comes to collecting data for research purposes, a range of advanced data collection techniques can be used to maximize your efficiency and accuracy. One such technique is customizing your online search results with advanced search settings. By adding quotation marks and wildcard characters to the terms you are searching for, you are more likely to find the information you need from reliable sources. This can be especially useful if, for instance, you are looking for exact quotes or phrases. Different search engines require different advanced techniques and tactics, so learning these can help you get more specific results from your research endeavors.

Aside from using online searches, another standard methodology when conducting research is accessing primary information through libraries or other public sources. A specific classification system will likely be in place that can help researchers locate the materials needed quickly and easily. Knowing and understanding this system allows one to access information much more efficiently while also giving them ample opportunity to increase their knowledge of various topics by browsing related content in the same category groups. Thus, by learning about advanced data collection techniques for both online and offline sources, researchers can make substantial progress in their studies more efficiently.

Validate and examine the reliability of your data sources

Collecting reliable information for research can be a challenge, especially when relying on online sources. It is essential to remember that not all sources are created equal, and some sites may contain false or inaccurate data. It is, therefore important to verify and analyze the data before using it as part of your research.

One way to start verifying and analyzing your sources is to cross-reference material from one source with another. This may help you determine if particular facts or claims are accurate and, therefore, more valid than others. Additionally, trace where the data is coming from by looking at the author or organization behind it so that you can assess their expertise in a particular field and authority on the topic at hand. Once these steps have been completed, you can confidently use this trusted information for your project.

Structure your research materials

Organizing your research materials is an integral part of any research process. When you’re conducting a project or study and trying to find the most relevant information, you can become overwhelmed with all the data available. It’s important to separate valid from invalid materials and to categorize research materials by subject for easy access later on. Bookmarking websites on a computer or using a digital asset management tool are two effective methods for organizing research information.

When researching, it’s critical to remember that some sources have limited value and may be outside the scope of your topic. Recognizing reliable material versus trustworthy resources can be complex in this sea of information. However, sorting data into appropriate categories can help narrow down what is necessary for producing valid conclusions. This method of classifying information helps ensure that vital documents aren't overlooked during the organization process as they are placed in folders shortcutted for quick access within one centralized source whenever needed. Separating valuable sources also makes it easier to reference later on when writing reports or giving presentations - material won't get lost among irrelevant data, and conclusions will be backed by sound evidence.

Enhance your research and communication capabilities

Developing research and communication skills is essential for succeeding academically and professionally in the modern world. The key to improving these skills lies in rigorous practice, which can begin with small projects such as resolving common issues or completing a research task that can be made into a personal project. One way to do this is to volunteer for research projects at work and gain experience under the guidance of experienced researchers. This will improve your research skills and help you develop communication skills when working with others on the project. Another option is to turn a personal project into a research task. For example, if you plan on taking a holiday soon, you could create an objective method to select the best destination by conducting online research on destinations and making informed decisions based on thorough analysis. Practicing in this way enables you to complete any research task confidently and communicate efficiently with ease.

How to Articulate Research Skills on Your Resume

Research projects require commitment and perseverance, making it an important skill to include on a resume. Even if you have had limited research experience throughout your education or previous job, including this in your resume assesses these qualities to potential employers. It's important to consider the extent of your research experience when deciding how to add this part of your background to your resume. If you have been involved with multiple in-depth research projects, it might be best to highlight this by including it as its own section. On the other hand, if the amount of research you have completed is more limited, then try including it in the skills section instead.

When adding research experience and accomplishments into either section of your resume, be sure to emphasize any specific roles or contributions you made during the process instead of just describing the project itself. Furthermore, remember to quantify any successes where possible - this showcases both communication and technical proficiency strengths, which can help make your resume stand out even more. By properly articulating research skills within a resume, employers will likely be more interested in what job seekers have accomplished in their careers.

How to Apply Research Skills Effectively in Your Workplace

Research skills are an invaluable set of abilities to bring to your workplace. To make sure you use them properly, a good place to start is by taking time to plan the project you have been assigned. Whether it’s writing a report or analyzing data, mapping out what tasks you need to do and how long they should take helps to understand the project timeline better. This also makes setting aside dedicated time for research easier too.

To ensure that the decisions made are sound and informed, reading up on the subject area related to the project remains one of the premier ways of doing this. This will help to ensure that any problems arising can be solved quickly and effectively, as well as provide answers before any decisions are actually put into practice. By arming yourself with knowledge gathered through reading about a particular topic, it can give you more confidence when formulating plans or strategies in which direction to take your work in.

Final Thoughts

Research skills are increasingly important in the modern world, and gaining proficiency in this area can significantly benefit a person's career. Research skills are essential for success in many different roles and fields, including those within business and industry, education, science, and medicine. Developing a deep understanding of research allows us to identify problems better and critically evaluate potential solutions. It also bolsters our problem-solving abilities as we work to find creative solutions that meet our efforts' objectives.

By improving your research capabilities, you can impress employers during an application process or when joining a team at work. Research skills are considered soft skills by potential employers since they signal that you have attention to detail while simultaneously demonstrating your ability to learn new things quickly. Employers regard these skills highly, making them one of the key graduate career skills recruiters seek. Furthermore, being able to add ‘research skills’ to your CV will be looked upon favorably by employers and help drive up your employability significantly. Demonstrating that you possess these sought-after traits makes it easier for recruiters to give you the opportunity you've been looking for, so it's worth investing the time into developing these life-long learning tools today.

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Table of Content

11 skills and traits you need to be a successful qualitative researcher.

Essential skills and traits for successful qualitative researchers: insights, empathy, analysis, communication.

Are you new to research or looking to switch careers and move to research? Or you are a pro at research but still want to know the qualities of an excellent qualitative researcher that you already possess. If you belong to any of the above three categories, you have landed at the right place.  

Every profession demands certain qualities from its practitioners, and market research is no exception; to succeed in it, every qualitative researcher needs the qualities we cover in this article.  

When we say qualities, we are talking about the ‘must haves’ – the key characteristics and attributes of a good researcher. The ones that help them fly high and far - not the generic qualities like hard work, determination to succeed, etc. These are a necessity for any job in the world.    

The qualities we will discuss are absolutely inevitable for qualitative researchers - the ones that will upgrade your status from researcher to a great qualitative researcher.  

Now let’s get to it - shall we?

The Key Skills Required to Be a Great Qualitative Researcher

Here are some of the skills every qualitative researcher should have. Consider how you can incorporate more of these skills into your research efforts to become better at conducting market research.

How to be a Good Qualitative Researcher

There is no quick way to become an excellent researcher, but the skills mentioned below can put you on the path to success sooner rather than later, especially if you are a qualitative researcher.  

Success Trait #1: Good Communicator

The key to understanding your customers is asking good questions. Good communication skills can greatly help you in this information elicitation phase. Clear and concise questions can help you know your customers better.

To kickstart your communication skills into high gear, always start by getting clear on the goal behind each question you are crafting. With awareness of what you are trying to accomplish by asking these questions, it will be easier to focus on the details that matter most- which in turn help you drive a meaningful outcome.  

Also, great communicators are usually not just good speakers, but they also know how to read others' body language. Wondering how it can help you in your research process? Well, people can say anything they want; but their body language often reveals their true intentions or meaning. Good researchers know how to read body language, which helps them anticipate the direction a conversation is heading.

Success Trait #2: Active Listening

Good listening involves paying close and keen attention to what your consumers say. Basically, doing active and perspective listening - now we know it is not easy.  

In fact, perspective listening is one of the most complex skills because it requires you to be totally focused, completely mindful, and well perceptive of what is happening. And, yes, you cannot acquire this skill or quality in a day, but you can start learning it today.

Most researchers fail to understand their consumers deeply because of the 'consumer communication barrier.' They fail to get into their consumer's minds and understand them inside out.  

The only way to get to understand your consumers and know what they want is by listening to what they are saying. Successful qualitative researchers know good listening and its role in understanding consumers.

Success Trait #3: Well-Prepared

It is no secret that customer interviews, when done effectively, can help you build a better business. But do you know a successful interview is more than a simple Q&A session; it is a conversation?

Conducting successful consumer interviews requires a tremendous amount of research, confidence, and flawless execution. There are too many ways to get it wrong, and only one sure-fire way to get it right — be prepared.

Highly successful researchers use every resource at their disposal to research and prepare for every interview. They know exactly what they will ask before they start the discussion. They prepare their questions in advance - they conduct mock interviews to better tune their questions to maximize the effect.  

They do not hesitate to ask again if something is not clear. They talk less and focus more on listening. They are not afraid of pauses and moments of silence, and they do not rush to fill those silent moments as they know participants may just be thinking over the question. They tailor every question based on consumer responses to better understand the consumer they are interviewing.  

In short, a lot goes into planning and conducting an effective remote user interview. But such meticulous preparation always pays off in the form of deep, actionable insights that can help you design better products, improve customer experiences, etc. So, there is no excuse for conducting bad customer interviews. It simply boils down to one simple thing — doing the work by preparing in advance.

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Success Trait #4: Open to New Technologies

The fourth trait that all successful researchers must possess is they are tech-savvy - they are open to exploring new technologies.  

As consumer behavior evolves rapidly, technology plays a vital role in increasing business agility. Technology democratizes market research while providing high-quality intelligence, allowing brands to move quickly and confidently.  

Qualitative market research is now in the technology-driven era. Data is everywhere, and we have more access to it than ever before - because we now have so much data about consumers, it is vital to use technology to get value from it.  

An excellent qualitative researcher is open to exploring and leveraging these new technologies. As they know, research tools powered by AI and emotion AI can make fast work of this data.  

These tools can deliver deep consumer insights into what consumers feel. For example, if you are using Decode, an emotion AI-powered qualitative research platform, you can even track human emotions at a granular level using emotion AI and other technologies. This gives researchers a peek into their consumer's mindset, which was previously difficult to get.  

Also Read: Automate or Deteriorate: Why Consumer Researchers Must Adopt Tech

Success Trait #5: Analytical Thinker/Understand Data and Metrics

Being a researcher, you are not expected to conduct just research. You need to collect and understand the data - you need to analyze and interpret it to get value from it.

Now, I know qualitative data can be challenging and time-consuming to analyze and interpret. At the end of your research phase, you may have a lot of audio or video-based data to work through. And making sense of all this data is no small task. You need to have good analytical skills to make sense of this data.  

Also, you need a conversation analytics platform to unlock this data. One that lets you tap into your customers’ emotions and comprehend the subtle human elements, behavioral nuances, and context of these virtual conversations using technologies like facial coding, voice tonality, and text-based sentiment analytics.

Success Trait #6: Comfortable with Silence

Well, this may surprise you, but believe me, it is one of the most important traits a researcher should have. Most researchers are too uncomfortable with silence. When they ask a question, and the customer gets quiet, they immediately try to fill the silence by asking another question or a follow-up question or clarifying their ask. This is a mistake - sometimes, customers need time to collect their thoughts before answering the question.

So, pause for around four-to-five seconds before speaking. This way, you can ensure that you are not interrupting a critical thought your customer might be having. Also, this way, you can set the precedent that silence is welcome in your conversations.

Success Trait #7: Do Not Believe in Making Assumptions

A good researcher never assumes anything. But this is one of the qualities most researchers tend to lose as they gain more experience. Most researchers tend to develop the habit of taking things for granted - they start assuming things.  

If you have been a qualitative researcher for a while, you can easily fall into a routine. But just because the ten consumers you interviewed had the same problems does not mean the 11th one will have the same one too.

Never make assumptions about your consumers or their situation. It only takes a few seconds to ask a question and a follow-up question. Making assumptions can hurt your research results.

As a qualitative researcher, you should never assume anything because bad ideas are often the result of guesswork. So instead of assuming things, you should ask questions and focus on listening. Simply listening to your customers and focusing on their experience, you are less likely to get pulled in the wrong direction.

Success Trait #8: Being Empathetic Towards Customer

According to me, one of the most valued skills a researcher must possess is empathy with the customer or the consumer. By empathy, I mean the researcher should put himself in the consumers' shoes.

Empathy drives connection and incorporating empathy into your research process allows you to transcend your assumptions to get insight into the audience. And when the audience senses the researchers' empathy, they are more likely to be open with them.

Also, empathy for customers will help you connect with them on a deeper level, enabling you to get deep consumer insights. And yet empathy is a skill we rarely talk about. Why? Because we just assume we have empathy. Well, most researchers do not, or if they do, it is not enough. Empathy is a journey; it is a skill you need to cultivate - all it takes is a little focused attention.

Success Trait #9: Curiosity

Another vital quality of a good qualitative researcher is curiosity. Though we have all heard the common idiom "Curiosity killed the cat," a little curiosity or interest will only make a qualitative researcher better at doing the research.

How? Basically, curiosity is the desire to always learn something. Being curious about why consumers say what they are saying is only the start.  

Successful researchers are also curious about the latest market trends, what is happening in the industry, and how it impacts their consumers' preferences.  

This, in turn, pushes them to become the best at what they do. However, this requires a lot of time, dedication, and market and sales process research. But success with a little effort is worth it.

Success Trait #10: A Clear Sense of Direction

The final trait that all successful researchers must possess is a clear sense of direction. Because of the turbulence and rapid change in today's marketplace and constantly evolving consumer expectations, most researchers lack clarity. They are not clear about the direction they want to go in. They are preoccupied with short-term problems and want to deliver quick results.  

Though the existing model of market research is broken, it is too slow, too expensive, and not sufficiently useful. But that does not mean market research is going anywhere. In fact, it is essential to the success of every organization.  

Did you know that the global revenue of the market research industry exceeded 76.4 billion U.S. dollars in 2021, growing more than twofold since 2008?  

So, market research and researchers are not going anywhere. It is just that you need the right tools to conduct market research, and you need some skills to conduct it successfully. And one such skill is you need to set clear targets and directions for yourself to succeed in these turbulent times.

Success Trait #11: Genuine Interest in Consumers and Studying the Market

You should have a fascination with figuring consumers out—what are they interested in? What makes them tick? What do they want from your product or service? Why do they do what they do? Identify what they need, then focus on fulfilling their expectations.  

Ultimately, market research is all about knowing your consumers, their pain point, wants, or needs, and studying your market, product, and company. To do it well, you need to have a genuine interest in knowing your consumers and digging for information.  

The researchers who know how to connect with consumers and where to dig for information, understand, collect, and analyze the

Over to You

These are the 11 qualities that make you an excellent qualitative researcher. So, whether you are already a qualitative researcher or considering research as a career, I hope this list helps you evaluate yourself and decide if this field is a good fit for you.  

Without these qualities, you will never excel in the qualitative research field. So, try to imbibe these qualities as every good researcher only becomes one after cultivating these qualities.

Remember, these skills and qualities are learnable, and even if you do not possess them right now, you can cultivate them as long as you are willing to do the work.

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Frequently Asked Questions

Final thoughts, research skills.

Updated March 23, 2023

Research skills are highly valued by employers in all industries, because employees with strong research skills can be invaluable to a company’s performance and growth.

While you may already possess research skills, you must be able to identify what these skills actually are, so that you can highlight them in your applications and interviews .

This article will explore what research skills are and why they are important, identify some core research skills and explain how you can develop them, and answer some frequently asked questions.

What Are Research Skills?

Research skills enable you to effectively find and gather appropriate information , then analyze and apply it to find solutions to solve problems .

Research skills are crucial for every industry and can be extremely useful in any role. They consist of a range of other soft skills that come together to be more than the sum of their parts.

Possessing research skills makes you very useful to an employer, as you can successfully research competitors, get information to form marketing or sales plans and spot potential problems in the business that require attention.

Some of these soft skills include attention to detail, communication and problem-solving , among others.

In Which Industries Are Research Skills Required?

No matter what your job is, or what industry you’re in, research skills will be extremely beneficial to you and the business .

For example, even if you work in a restaurant, it will be useful to research local competitors or exciting new ingredients to try on your menu.

Another example, within the retail sector, is that you may need to research to find out your customer satisfaction rate and therefore identify any issues with your team’s performance.

Further, research skills are essential to corporate or commercial roles, as these roles may require you to identify issues causing a drop in your team's performance and work out the tasks that must be completed to reach your goal.

Additionally, you may also be required to analyze large amounts of data and identify key issues and work out how to solve them.

What Are Considered Research Skills?

Collating and analyzing information from different sources.

The best research is conducted by analyzing data from online resources, books, surveys or other sources.

It’s important that you only use credible resources when you are collecting your data. Make sure that you’re not relying on largely opinion-based information or information from someone who lacks the right qualifications to be considered an authority.

You may also come across a lot of irrelevant data when you are conducting research. One important research skill is knowing how to discern the most relevant data and discard the rest.

Data Collection

Another important skill for research is data collection.

This is different from collating information from other sources, as data collection requires you to conduct your own research . For example, you would run your own surveys on your customers or derive data from their social media, instead of relying on others to do so.

Many employers value this skill within their employees.

The ability to collect hard-to-find data is not one that everyone possesses and is often considered a more advanced skill.

It takes a great deal of know-how to be able to run efficient, effective and ethical research and to only collect relevant information to answer your questions.

Note-Taking

Note-taking is more than it sounds – it is an essential skill for research.

It would be almost impossible to conduct a large amount of research and be able to recite the information from memory, or even be able to recall where to look for certain information.

Therefore, knowing how to take effective notes is a necessary skill. If you take your notes digitally , you can more easily search them later and share findings with others.

Why Are Research Skills Important?

Research skills are a factor that recruiters will look at because they are important; here are some reasons why.

Learn About Your Consumers and Better Meet Their Needs

Whatever your industry, you are likely selling something to consumers or providing a service, at least sometimes.

Further, no matter what your business model is, you have to keep on top of your customer satisfaction. Their word-of-mouth affects your future bottom line .

Using research skills to identify problems with your consumer satisfaction rate is, therefore, essential.

Such research will let you know where improvements need to be made and will provide you with the starting blocks of a plan to solve the issue.

Get Better Information About Your Competitors

By collecting information about your competitors, such as on their plan for the next quarter, you can alter your company or team's actions to counteract them and come out on top.

You can look into their sales tactics for a glimpse into their future plans, or look at online reviews their customers have left to find weak spots.

This information about your competitors can be implemented to identify key issues that your team or business needs to work on .

They Make You More Employable

Recruiters often look for strong research skills in candidates. Having them makes you more of a desirable employee.

These skills show them that you can take initiative and learn about new things .

This is considered a good quality in a candidate, because it means you can be left to your own devices more often without constant supervision and trusted to not only complete your work but also find ways to do it better .

They Enable You to Work More Efficiently and Productively

Having advanced research skills also enables you to improve your personal productivity and the general productivity of the company .

Research skills can be applied to improving a company’s processes to make them more efficient.

Additionally, you can research skills to find ways the company can improve its employees' satisfaction .

Core Research Skills

Here are some of the core skills required for conducting high-quality research.

Recording Information During Key Events or From Important Sources

Recording information, such as in the form of notes or, is an essential skill required for research.

Whenever you come across an important piece of information that is relevant to your research question, you must record it in some way. This will make it much easier when you come to analyze and report on what you have found.

Simply reading information will not be enough for it to sink into your brain sufficiently to actually be a useful and analyzable resource.

Note-taking is one way of doing this, particularly for pre-existing information that you are collating, such as when you are performing a business literature review for a white paper.

Making recordings of meetings is another way, as you can refer back to them in the future and may be able to distill new information from them.

Stick to Relevant Information

Another key skill here is knowing what information is important .

Make sure that you fully understand why you’re collecting your data and what question you are trying to answer.

This will ensure you only collect the necessary information in your research and don’t infringe on your participants’ right to privacy.

Additionally, when you are collating information from other sources, knowing what’s important means you don’t waste time following dead ends.

Collecting Data From External Sources

Another key skill is knowing how to find reputable, external sources and collect data.

A common mistake people make when researching is taking too much from one source : if you don’t stretch your feelers far enough, your data collection may be too narrow, biased and potentially inaccurate.

Using a wide range of resources is the real secret to strong research. Some sources you can use to extend your research are:

• Published books
• Reputable websites
• Academic journals
• Library catalogues

You must learn to judge whether each source is reliable to keep your research accurate. Note the authors and publishers of the books, websites and newspapers you use, and see what else they’ve published to find what biases they have.

Analyzing Data for Patterns and Trends

Data analysis is another advanced skill highly valued by recruiters.

The ability to spot patterns and trends in large amounts of data is an extremely useful skill to spot areas of weakness and strength within a team or a company.

It is a key component to work out areas that require development and where resources should be spent.

Online Research

Online research is a skill that many people believe they are already acquainted with.

But that is like equating someone who types ' What are REITs? ' into a search engine and reads a couple of articles with someone who digs deep into that initial information and derives key terms and search queries to find specific information about both the foundational and cutting-edge ideas of their topic.

Additionally, a skilled online researcher optimizes their time and energy to not be sucked into unreputable websites or to not waste a lot of time tracking down one specific piece of information.

Make sure that you familiarize yourself with which sources are credible and those which are not, so you don’t waste your time researching inaccurate information.

Lateral Thinking

Lateral thinking means solving problems using solutions that are usually creative, new and unexpected . Rarely are these immediately obvious and may not be thought of through traditional logic.

You may be required to be creative and use lateral thinking to discover how to find the answer to the problem you are facing.

This is because it is very rare that the answers are clear and right in front of us .

More often than not, you’ll have to be innovative and take on a new approach for your research, even to find what question you should be asking before you can begin.

How to Develop Research Skills

Establish context.

Before diving into something new, you should make an effort to understand the broader subject area surrounding your query.

You will become easily confused if you begin conducting your research without having a full understanding of the question you are trying to answer.

Be Selective About Your Sources

You must learn how to identify credible sources from untrustworthy ones .

Especially when you are conducting internet research, it’s easy to come across information from people who are not qualified to give it or from sources that have a hidden agenda.

Further, all sources have biases, and these must be accounted for when interpreting information from them.

Conducting your research on unqualified sources will likely lead to you analyzing incorrect data and coming to the wrong conclusion.

Be Open to Changing Your Mind

You may begin your research with an opinion already formed in your mind.

Be open to the fact that this might change as you do your research.

Sticking with one opinion often leads you to use sources biased only in one direction and therefore come to a biased conclusion.

Using sources that show different opinions will give you richer research and you’re more likely to end up with a well-rounded answer to your question.

Stay Organized; Record Your Sources of Information

Without keeping your information organized, you’ll wind up wasting a lot of time looking for information you’ve already come across.

A good way to keep track is to have a list of the sources you use and record the important information from that source.

This way you’ll easily be able to look up the information you’re looking for.

You can also note what else those sources may be useful for, as well as a section of the list for sources not necessary this time but may be in the future.

Keep Learning

Don’t just limit yourself to doing research for work or academic purposes.

Keep researching topics you find interesting or may come in useful later down the down.

You can try taking free online courses if you prefer a more guided approach.

This proactivity will not only develop your research skills but will also generally improve your knowledge base, making you more employable.

Learn to Summarize in a Report

A key skill of research is communicating your findings , often in the form of summarizing what you have found in a report.

You may have come across invaluable data, but that will be rendered useless if you are unable to effectively communicate what it means.

Reporting skills are a whole other skill on their own and are valued by employers.

Take time to develop good report writing skills and be open to feedback about the reports you have made at work and school.

Maintain Focus On Your Research Question

Conducting a lot of research can cause people to sway away from their research questions as new information comes to light or you uncover new areas that require deep research.

However, if this happens, keep notes of these areas so that you can return to them in the future and then move back to the question at hand.

Remember your main task and return your attention to your research question .

How Can I Demonstrate Research Skills?

When you’re applying for a role, always mention your research skills.

The key to doing this well is being specific . Give real examples of a time you used your research skills to provide some value to your team or the company.

For example: “I used research skills to identify key problems within our customer satisfaction. I looked through our customer feedback and listened to customer calls to work out the areas we had to improve upon. My research identified weaknesses in our customer support team’s knowledge, so we implemented training and our customer satisfaction increased by 25% as a result”.

Where possible, include a metric showing objectively how much of a positive impact your research had.

How Can I Include Research Skills on My Resume?

Research skills should definitely be on your resume since they are valued by employers in every industry.

There are a few different ways that you can incorporate these into your resume.

If your skills are advanced and have been a primary duty in previous roles, you could dedicate a full section to research skills. Give detailed examples of the skills you possess and how they have served you within these roles.

If you possess some research skills but don’t have extensive examples of using them, then don’t spend as much space on them – include them in your skills section on your resume instead .

As long as they are listed on your resume somewhere, the recruiter will be aware of them.

What Should I Include in a Summary of My Research?

When summarizing your research, you should only include the most relevant information .

Remember to always refer to the original problem or question at hand and make the information easy to read and follow.

Your report should also include some next steps based on your findings.

Which Research Skill Is the Most Important?

The most important element to research is report writing .

Your research will be void if you are unable to compile the information clearly and communicate your findings.

Reporting is a skill that you will need to develop through practice .

Speak to your colleagues and ask for advice on how to improve your reporting techniques.

These skills can be invaluable and increase your employability.

How Can I Tell Good Sources From Bad Ones?

The ability to tell good sources from bad is one not everyone possesses.

However, it’s crucial to conduct high-quality research.

In general, you want to know who is telling you this information and why – what is their goal in telling you?

Further, you should aim to ascertain if they have any expertise in the area, either from certification , years of learning and practicing or lived experience.

You’re most at risk of accessing untrustworthy sources on the internet.

Anyone can post whatever information they like on the internet, and it can be very easy to come across.

Look out for the writer’s credentials at the bottom of the article to confirm its validity.

Also take a look at the publication's ‘About’ section to find out more about them and work out if you should use the information as authoritative.

Research skills are useful and transferable .

They make it possible to work smarter in the long term.

Adding them to your toolkit has a wealth of advantages, but they do require diligence and perseverance.

It’s crucial that you are aware of what good research skills are, so that you can put time and effort into improving them.

Additionally, take note of instances when you have used research skills to reach certain goals, whether it’s in school, at work or in your personal life.

As well as giving you examples to put on an application, this will also show you research skills are always beneficial .

You might also be interested in these other Wikijob articles:

Or explore the Interview Advice / Competencies sections.

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Research skills: Examples + how to improve them

No matter what career path you choose to take, research skills are one of the key graduate career skills that will help you impress employers in applications and support you throughout your entire working life. 

Research skills are essential in problem-solving; learning how to improve research skills is therefore a great way to prepare for the workplace and improve your overall skill set in your early career. In this article, you’ll find out what research skills are, how to improve your research skills and much more. 

• What are research skills?
• Examples of research skills
• Jobs that require research skills
• How to improve research skills

How to use research skills at your workplace

How to include research skills in a cv, how to include research skills in a cover letter.

• How to demonstrate your research skills at a job interview

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What are research skills? 

Research skills refer to an individual’s ability to source information about a certain topic, and effectively extract and evaluate the information in order to answer questions or solve problems. 

Research skills are soft skills that are highly sought after by employers as they show a candidate’s ability to understand and analyse a variety of materials and sources. Whether you’re studying or already in the workplace, research skills are important transferable skills to have in any role or sector that you choose.

These skills can be constantly improved, and this is a great way to develop in your early career and prepare for the workplace. For example, your manager might ask you to conduct research or analysis for various projects, where these skills will be essential for your success. 

Learn how to develop your entire transferable skillset with this free online learning course. You'll also get a certificate once you complete the course that you can display on your CV and LinkedIn profile.

Examples of research skills 

During your time at school and university, you will have used a variety of research skills to complete projects and assignments. If you’re not sure what research skills look like in practice, here are some examples: 

Data collection 

Data collection is the process of systematically gathering information in order to solve problems, answer questions and better understand a particular topic. The information or data that you are collecting can be quantitative or qualitative; it can be collected through using surveys, interviews, reviewing existing materials and more to solve a particular problem.

At university, you would need to read broadly on a certain topic or conduct a literature review for a certain project. This is all data collection, and you can develop and use these experiences in your future role too. 

Critical thinking

Critical thinking is the ability to interpret and analyse information in order to form a particular judgement or evaluation. Someone who is a great critical thinker will be able to apply their knowledge (informed by evidence from, for example, data collection) to think rationally and come to a conclusion. Critical thinking is key in the workplace as it means you can analyse and evaluate strategically, to come to a judgement that will inform a particular action or idea.

Detail orientation 

Another key example of a research skill is detail orientation, or the ability to focus on small details. Someone who is detail-oriented will be able to notice small mistakes and will be able to deliver high-quality and accurate work. When solving problems, this is essential, as the ability to extract and evaluate information with accuracy is important for the validity of your research and will help drive high-quality results. 

Time management 

Time management is the ability to organise your time when planning different activities and projects. Effective time management means you’re able to balance your workload and ensure all tasks are completed within an allotted time. This is important for your research skills, as it means you are able to effectively delegate your time between data collection, analysis and evaluation.

Jobs that require research skills 

• External auditors have great attention to detail to investigate organisations. In an external auditor role, you will need to research policies and regulations, analyse data provided by the organisation and draw conclusions for a report.
• A strategist in the financial sector looks at an organisation’s finances to come up with plans for the future. You need great analytical and evaluative skills in order to understand the best options for your clients and turn a rational judgement into action. 
• A role in the Civil Service involves researching, developing and maintaining policy in the UK. Being able to inform your decisions with evidence, and manage your time effectively, is key. 
• In the role of a data scientist , you will need to conduct research to understand why a client or company needs a data scientist, and be able to analyse effectively to see big patterns in large amounts of data. 
• Clinical scientists must carefully analyse and process large amounts of data, requiring strong research skills and detail orientation.

Not quite sure about the type of career you should pursue? Take our Career Path Test and get matched with the career paths and sectors that meet your interests. 

How to improve research skills 

• Practise your time management and organisation skills: Whether you’re at university or in your early career, it’s important to start learning how to balance your time effectively to complete a number of tasks. For your next project, try setting out clear activities that need to be completed, how long you need to spend on each, and a timeline for when each task will be started and completed. 
• Learn how to write reports: In any research process or project, you will need to summarise and evaluate your findings in a written report in a clear and concise way. Make sure to include the objective of your research, a summary of your findings, and the judgements you have made from the evidence you found. 
• Read more widely: One of the core aspects of research and analysis is the ability to extract information from a variety of materials. Reading more widely will improve your data collection skills and will give you experience with forming judgements from a range of sources and on a number of topics.
• Plan . Before you start a project at work, make sure you’ve taken time to plan what tasks you need to do, and how long each will take, to understand the timelines of the project. This allows you to set aside dedicated time for the research phase, for example, before analysing data or putting ideas into action.
• Read about the topic . Whatever sector you’re in, and whatever project you’re working on, reading about your subject area is key to understanding your field ahead of any decisions being made. This will help you solve problems and answer any questions you need to be answered at the offset.
• Compare your results . Following any research or data collection, it’s a good idea to compare your findings with colleagues to ensure consistency across the team. This will lead to greater accuracy for the project as a whole.
• Present . Practising your presentation and communication skills is an essential part of developing your research skills. At the end of any research you’ve conducted, get into the habit of presenting your findings in a written report, and try presenting this to your line manager and wider team.

Once you’ve developed your research skills, it’s important that you know how to convey these effectively in applications – starting with your CV.

Read: How to write a CV | Advice & templates

Your CV is usually the first thing an employer sees of you, so you need to impress them from the offset. Highlighting your research skills, and how you’ve used them in your experience so far, is a great way to do this and will show your organisation, attention to detail and critical thinking.

Research skills should be included under the ‘skills and achievements section of your CV. This is where you include your technical and personal skills that relate to the role you’re applying for.

When talking about your research skills, remember to highlight how you’ve developed these in a concise way. For example, you might have developed research skills by writing a number of literature reviews at university. This might be phrased as “developed effective research skills through data collection and analysis when writing literature reviews for university projects.”

Another way to convey your research skills on your application and impress employers is through the cover letter. If an employer asks for one, it’s important to know how to structure a cover letter so that you can convey your skillset and interest in the role clearly and succinctly.

Your cover letter needs to be no more than one page and should highlight your competency for the role you’re applying for. Approach your application from the basis of ‘what I can do for you’ rather than ‘what you can do for me’. As research skills are transferable, this is a great chance to highlight how you can benefit the organisation and team you’re applying for, as it shows your ability to collect data, think critically, organise your time, analyse and more. Remember to apply these soft and transferable skills to what the job description says will be expected of you.

How to demonstrate your research skills at a job interview 

Interviews are another opportunity to impress employers with your skill set - including how you have developed strong research skills which you can use in the role you’re applying to. 

Ahead of your interview, you should be using your research skills to look into the company you’ve applied for. Get familiar with what they do, their company values and what they’re looking for in a candidate for your chosen role. 

You can also get prepared by practising to answer potential research skills questions like “give me an example of a time when you solved a problem using your research skills.” To answer this, make sure you’re identifying the specific research skills you have used, and explain a real example of when you have solved problems using them. Think about the impact using those research skills had in order to highlight how you have developed these skills effectively in practice. 

Research skills are essential for success in many different roles and fields. By learning how to improve your research skills, you are setting yourself up to impress employers at application and become an asset to a team when you enter the workplace. 

Research skills are soft skills that employers value, are essential for developing your problem-solving skills and are one of the key graduate career skills that recruiters look for. By adding ‘research skills’ to your CV, and highlighting your research capabilities at interviews, you are increasing your employability and chances for success.

Browse thousands of available graduate jobs, schemes and more and demonstrate to employers that you're able to use your research skills to succeed at interview and in your early career. 

Empowering students to develop research skills

February 8, 2021

This post is republished from   Into Practice ,  a biweekly communication of Harvard’s  Office of the Vice Provost for Advances in Learning

Terence D. Capellini, Richard B Wolf Associate Professor of Human Evolutionary Biology, empowers students to grow as researchers in his Building the Human Body course through a comprehensive, course-long collaborative project that works to understand the changes in the genome that make the human skeleton unique. For instance, of the many types of projects, some focus on the genetic basis of why human beings walk on two legs. This integrative “Evo-Devo” project demands high levels of understanding of biology and genetics that students gain in the first half of class, which is then applied hands-on in the second half of class. Students work in teams of 2-3 to collect their own morphology data by measuring skeletons at the Harvard Museum of Natural History and leverage statistics to understand patterns in their data. They then collect and analyze DNA sequences from humans and other animals to identify the DNA changes that may encode morphology. Throughout this course, students go from sometimes having “limited experience in genetics and/or morphology” to conducting their own independent research. This project culminates in a team presentation and a final research paper.

The benefits: Students develop the methodological skills required to collect and analyze morphological data. Using the UCSC Genome browser  and other tools, students sharpen their analytical skills to visualize genomics data and pinpoint meaningful genetic changes. Conducting this work in teams means students develop collaborative skills that model academic biology labs outside class, and some student projects have contributed to published papers in the field. “Every year, I have one student, if not two, join my lab to work on projects developed from class to try to get them published.”

“The beauty of this class is that the students are asking a question that’s never been asked before and they’re actually collecting data to get at an answer.”

The challenges:  Capellini observes that the most common challenge faced by students in the course is when “they have a really terrific question they want to explore, but the necessary background information is simply lacking. It is simply amazing how little we do know about human development, despite its hundreds of years of study.” Sometimes, for instance, students want to learn about the evolution, development, and genetics of a certain body part, but it is still somewhat a mystery to the field. In these cases, the teaching team (including co-instructor Dr. Neil Roach) tries to find datasets that are maximally relevant to the questions the students want to explore. Capellini also notes that the work in his class is demanding and hard, just by the nature of the work, but students “always step up and perform” and the teaching team does their best to “make it fun” and ensure they nurture students’ curiosities and questions.

Takeaways and best practices

• Incorporate previous students’ work into the course. Capellini intentionally discusses findings from previous student groups in lectures. “They’re developing real findings and we share that when we explain the project for the next groups.” Capellini also invites students to share their own progress and findings as part of class discussion, which helps them participate as independent researchers and receive feedback from their peers.
• Assign groups intentionally.  Maintaining flexibility allows the teaching team to be more responsive to students’ various needs and interests. Capellini will often place graduate students by themselves to enhance their workload and give them training directly relevant to their future thesis work. Undergraduates are able to self-select into groups or can be assigned based on shared interests. “If two people are enthusiastic about examining the knee, for instance, we’ll match them together.”
• Consider using multiple types of assessments.  Capellini notes that exams and quizzes are administered in the first half of the course and scaffolded so that students can practice the skills they need to successfully apply course material in the final project. “Lots of the initial examples are hypothetical,” he explains, even grounded in fiction and pop culture references, “but [students] have to eventually apply the skills they learned in addressing the hypothetical example to their own real example and the data they generate” for the Evo-Devo project. This is coupled with a paper and a presentation treated like a conference talk.

Bottom line:  Capellini’s top advice for professors looking to help their own students grow as researchers is to ensure research projects are designed with intentionality and fully integrated into the syllabus. “You can’t simply tack it on at the end,” he underscores. “If you want this research project to be a substantive learning opportunity, it has to happen from Day 1.” That includes carving out time in class for students to work on it and make the connections they need to conduct research. “Listen to your students and learn about them personally” so you can tap into what they’re excited about. Have some fun in the course, and they’ll be motivated to do the work.

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Research skills allow you to find information and use it effectively. It includes creating a strategy to gather facts and reach conclusions so that you can answer a question.

Starting your research

think about your topic – don’t be too vague or too specific (try mind mapping or keyword searching).

read broadly around your subject (don’t just use Google and Wikipedia). Think about a research question that is clearly structured and builds on literature already produced.

find information using the subject databases. View the Database Orientation Program to learn about databases and using search strategies to refine your search and limit results. View our library tutorial on planning your literature search and look at our library subject guides for resources on your specific topic.

Another good starting point for finding information is our library catalogue Library Search  which allows you to search across the library's electronic resources as well as major subject databases and indexes.

carry out a literature review . You may want to include journals, books, websites, grey literature or data and statistics for example. See the list of sources below for more information. Keep a record and organise your references and sources. If you are intending to carry out a systematic review then take a look at the systematic review page on our Research Support library guide.

evaluate your resources – use the CRAAP test (Currency, Relevancy, Authority, Accuracy, Purpose - watch the video, top right). 

reach considered conclusions and make recommendations where necessary.

Your research journey.

Why do I need research skills?

they enable you to locate appropriate information and evaluate it for quality and relevance

they allow you to make good use of information to resolve a problem

they give you the ability to synthesize and communicate your ideas in written and spoken formats

they foster critical thinking

they are highly transferable and can be adapted to many settings including the workplace

You can access more in depth information on areas such as primary research, literature reviews, research methods, and managing data, from the drop down headings under Research Skills on the Academic Skills home page. The related resources in the right-hand column of this page also contain useful supporting information.

• Conference proceedings
• Data & statistics
• Grey literature
• Official publications

Books are good for exploring new subject areas. They help define a topic and provide an in-depth account of a subject.

Scholarly books contain authoritative information including comprehensive accounts of research or scholarship and experts' views on themes and topics. Their bibliographies can lead readers to related books, articles and other sources. 

Details on the electronic books held by the University of Southampton can be found using the library catalogue .

Journals are quicker to publish than books and are often a good source of current information. They are useful when you require information to support an argument or original research written by subject experts.  The bibliographies at the end of journal articles should point you to other relevant research.

Academic journals go through a "peer-review" process. A peer-reviewed journal is one whose articles are checked by experts, so you can be more confident that the information they contain is reliable.

The Library's discovery service Library Search  is a good place to start when searching for journal articles and enables access to anything that is available electronically.

Newspapers enable you to follow current and historical events from multiple perspectives. They are an excellent record of political, social, cultural, and economic events and history.

Newspapers are popular rather than scholarly publications and their content needs to be treated with caution. For example, an account of a particular topic can be biased in favour of that newspaper’s political affiliation or point of view. Always double-check the data/statistics or any other piece of information that a newspaper has used to support an argument before you quote it in your own work.

The library subscribes to various resources which provide full-text access to both current and historical newspapers. Find out more about these on the Library's Newspaper Resources page.

Websites provide information about every topic imaginable, and many will be relevant to your studies.

Use websites with caution as anyone can publish on the Internet and therefore the quality of the information provided is variable. When you’re researching and come across a website you think might be useful, consider whether or not it provides information that is reliable and authoritative enough to use in your work.

Proceedings are collections of papers presented by researchers at academic conferences or symposia. They may be printed volumes or in electronic format.

You can use the information in conference proceedings with a high degree of confidence as the quality is ensured by having external experts read & review the papers before they are accepted in the proceedings.

Find the data and statistics you need, from economics to health, environment to oceanography - and everywhere between - http://library.soton.ac.uk/data .

Grey literature is the term given to non-traditional publications (material not published by mainstream publishers). For example - leaflets, reports, conference proceedings, government documents, preprints, theses, clinical trials, blogs, tweets, etc.. 

The majority of Grey literature is generally not peer-reviewed so it is very important to critically appraise any grey literature before using it.

Most aspects of life are touched by national governments, or by inter-governmental bodies such as the European Union or the United Nations.  Official publications are the documentary evidence of that interest. 

Our main printed collections and online services are for British and EU official publications, but we can give advice on accessing official publications from other places and organisations. Find out more from our web pages  http://library.soton.ac.uk/officialpublications .

Patents protect inventions - the owner can stop other people making, using or selling the item without their permission. This applies for a limited period and a separate application is needed for each country.

Patents can be useful since they contain full technical details on how an invention works. If you use an active patent outside of research - permission or a license is probably needed.

Related resources:

Checking for CRAAP - UMW New Media Archive

How to Develop a STRONG Research Question - Scribbr

Guide to dissertation and project writing - by University of Southampton (Enabling Services)

Guide to writing your dissertation - by the Royal Literary Fund  

Guidance on the Conduct of Narrative Synthesis in Systematic Reviews  - by ESRC Methods Programme

Guidelines for preparing a Research Proposal - by University of Southampton

Choosing good keywords - by the Open University

Developing a Research or Guided Question  - a self-guided tutorial produced by Arizona State University

Evaluating information - a 7 minute tutorial from the University of Southampton which covers thinking critically, and understanding how to find quality and reliable information.

Hints on conducting a literature review  - by the University of Toronto

Planning your literature search  - a short tutorial by the University of Southampton

Using Overleaf for scientific writing and publishing  -  a popular  LaTeX/Rich Text based online collaborative tool for students and researchers alike. It is designed to make the process of writing, editing, and producing scientific papers quicker and easier for authors. 

Systematic reviews  - by the University of Southampton. 

Create your own research proposal - by the University of Southampton

• Last Updated: Mar 13, 2024 3:14 PM
• URL: https://library.soton.ac.uk/sash/introduction-to-research-skills

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Updated on 04 June 2020

Research skills are in demand. This guide explains what research skills are and how you can prove you've got them!

What are research skills?

In a nutshell, research skills help us find answers to questions.

Research skills are the ability to search for, find, collect, analyse, interpret and evaluate information that is relevant to the subject being studied.

Research shapes the future, it teaches us new things and helps us adapt and evolve. Without research, we wouldn't have cars, smartphones or the internet (or this website for that matter!)

Everyone is a researcher

We all research, even if we don't know it.

The internet is a huge part of our lives. Using search engines (like Google) is a way of researching. Whether you're finding cheap flights or a top restaurant, it's all research!

Why are research skills important?

Employers love research skills. Research is an important part of business because it helps companies:

• Report writing
• Keep an eye on their competitors
• Develop new products
• Identify what customers want
• Get better at what they do
• Keep up with changing technologies

Research skills show companies you're able to suggest new ideas and help the business adapt to the ever changing world we live in.

Research saves money

Launching a new product is expensive. Research helps companies find out if anyone will buy it.

Launching a product without research is risky. There might not be a demand for it. The money spent on launch, marketing and production could've been saved if the company did some research.

How can you gain research skills?

You can research using tools and methods like:

• The internet
• Experiments

How can you demonstrate your research skills?

As a graduate, It's likely you've done a lot of researching! For example during:

• Your dissertation
• Assignments
• Group projects

In interviews

Talk about what you researched, how you did it and what you found. Explaining research you've done as part of a group will also demonstrate your teamwork skills #2birds1stone.

Using the S.M.A.R.T framework is helpful way to structure your answer. You can read more about S.M.A.R.T in our planning and organising guide.

Show what you know

Demonstrate your research skills by sharing what you know about the industry or company you want to work for. The more you know, the more likely you are to impress.

Add your research skills to your CV

Especially if you're applying for a job that requires research skills.

In many cases, your CV is your chance to make a first impression. Your CV will help employers check you've got the right skills. If they can see you've got them, it's likely you'll get to the next stage.

Examples of research skills

Here's a list of some research skills for your CV:

• Data collection
• Analysis of information from different sources
• Finding information off the internet
• Critical thinking
• Planning and scheduling
• Interviewing
• Critical analysis

Which careers require research skills?

Research plays a key role in several industries. For example:

• Consumer goods

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What are Research Skills and why are they important?

Most jobs actually require some level of problem-solving. You may come across an impediment and come up with a question that you must answer in order to proceed. To answer this question, you will almost certainly need to conduct some research. People with research skills can identify a problem, gather informational resources that can help address the problem, assess the quality and relevance of these resources, and come up with an effective solution to the problem.

By the way, to diversify your research paper process you can find unique research paper topics .

What is Research?

Internet Research is the practice of conducting research using Internet information, particularly free information on Internet-based educational resources (such as Internet discussion forums).

Simply put, research is the process of discovering new knowledge. This knowledge can be either the development of new concepts or the advancement of existing knowledge and theories, leading to a new understanding that was not previously known.

In fact, almost every profession or job necessitates some level of research and research skills. As long as you encounter a question, which is a natural occurrence in almost everything, you should encounter an opportunity to conduct research. When there is a need for research, strong research skills come in handy.

What are Research Skills?

Research skills enable you to focus on a specific goal, gather relevant information, and communicate your findings to others. We are taught from a young age to develop research skills, and for good reason.

Teachers in academia required answers to a series of topic-related questions in an essay. Similarly, your boss may eventually request that you investigate a work-related topic or figure out how to solve a problem.

Why are Research Skills Important?

Research skills are important in the workplace for a variety of reasons, including the ability for individuals and businesses to:

• Develop new processes and outcomes. You don't have to be involved in research and development to improve the way your team works. Any sensible employer will value your efforts in researching new processes that will make your job (and those of your team) more efficient.
• Personal Growth. People who have a knack and a passion for research are never satisfied with doing things the same way they've always done them. Organizations require independent thinkers who will seek their own answers and continually improve their skills. These employees will also learn new technologies more quickly.
• Customer relationship management. In almost every industry, being able to conduct research on your customer base is critical. It's difficult to move products or sell services if you don't know what people want. It is a valuable responsibility to research your customer base's interests, needs, and pain points.
• Cost Effective. Whether your organization is launching a new product or simply trying to cut costs, research is critical for identifying wasted resources and redirecting them to more worthy causes. Anyone who goes out of their way to find ways for the company to save money will be praised by their boss.
• Competitor Analysis. Knowing what your top competitors are up to is crucial for any company. If a company wants to stay functioning, it must research what works for its competitors, what they do better than you, and where it may improve its standing with the least amount of resources.

Types of Research Skills

Experienced researchers understand that conducting a worthwhile investigation necessitates a wide range of abilities. Consider which research abilities you have naturally and which you could improve.

Goal Setting

You must first know what you're looking for before you can conduct any form of productive research. Setting goals is a skill just like any other. It will be lot easier to construct a path there if you can imagine the conclusion you're aiming to attain by investing effort into research. Goal-setting skills include:

• Specificity
• Time-Management
• Planning ahead
• Organization
• Accountable

Data Collection

The collection of data is often the first thing to remember when thinking about the research process. It is a systematic process to collect and measure information on variables of interest that allows one to respond to research questions, to test hypothesis and to assess results.

Simply collecting facts and information on the internet can meet your needs for some purposes. More direct and popular research may be needed by others. You will be more impressive with your experience in different methods of data collection. Methods of data collection are:

• Questionnaires and surveys
• Observations
• Documents and records
• Focus groups
• Oral histories

Evaluate and Analyze Information and Sources

In research, it is important to find reliable information suitable for your task. Some tasks may require the use of certain types of sources, such as primary or secondary sources or certain types of journals, like scientific journals. You may need to restrict the numbers sources you use for other assignments.

In all cases, the information contained in your assignments should always be assessed. Knowing how to assess information helps you with research tasks and with your life's bigger decisions. Knowing where to go for information that is relevant, credible, and accurate can assist you in making informed decisions about graduate school, a new car purchase, financial aid opportunities, daycare options, and other topics.

• Published books
• Encyclopedias
• Scholarly journals
• Library catalogs

Using the internet to gather information

Search engines are used to find the majority of information on the Internet. A search engine is an online service that employs web robots to query millions of web pages and compile an index of the results. Internet users can then utilize these services to search the web for information. While it is beneficial to consult different sources, today's research is driven by good online research skills.

One of the greatest things about the internet is how much information it holds; unfortunately, getting to the data you need requires sifting through a lot of rubbish. Employers value the ability to efficiently utilise the large reservoir of knowledge available on the internet without getting lost in the clutter. The following are some examples of internet research skills:

• Source checking
• Searching relevant questions
• Exploring deeper than the first options
• Avoiding distraction
• Giving credit
• Organizing findings

Due to the sheer size of the World Wide Web, and with the rapid growth of indexed web pages, finding relevant and reliable information demands specialized training and Internet research skills . We provide a centralized virtual platform for knowledge professionals that use the Internet as a primary source of information. This AofIRS is more than just a virtual collaboration and networking platform for researchers and knowledge professionals. The website is filled with free, up-to-date content and reference material that is ideal for research.

Interviewing

Some research projects may demand a more hands-on approach than relying just on online resources. In the research process, being prepared with great interviewing skills can be really beneficial. Interviews can be a good way to get first-hand knowledge for your research, and knowing how to conduct an effective interview can help you improve your research skills. Interviewing abilities include:

• A plan of action
• Specific, pointed questions
• Respectfulness
• Considering the interview setting
• Actively Listening
• Taking notes

Report Writing

Report writing skills can help you in both your employment and your academic studies. In any case, the overall goal of a report is to transmit specific facts to its audience.

Communication is crucial for effective report writing. Your supervisor, professor, or general reader should comprehend your findings and conclusions clearly. Skills in report writing include:

• Formatting is important.
• Including a synopsis
• Keeping your focus on your main goal
• Developing a plan
• Proofreading\sDirectness

Critical Thinking

Critical thinking skills can help you a lot in the research process and in general as an employee. Your data analysis skills are referred to as critical thinking. When you're conducting research, you'll need to be able to interpret your findings and make rational judgments based on them. The following are examples of critical thinking skills:

• Observation
• Assessing issues
• Problem-solving
• Communication

Planning and Scheduling 

The development of baseline productivity and success standards is one of the most significant components of planning and scheduling. You won't know if you're meeting goals until you have a particular strategy in place with a specific desired outcome defined by a completion date.

It also makes time management considerably easy. Employers value planning and scheduling abilities because they suggest a well-prepared employee. Skills in planning and scheduling include:

• Setting objectives
• Identifying tasks
• Prioritizing
• Delegating if needed
• Time-management

Note-taking

Research involves sifting through and taking in lots of information. Taking thorough notes ensures that you do not overlook any findings and allows you to communicate these findings to your coworkers. Being able to take good notes aids in the summarization of research. Here are some examples of note-taking abilities:

• Using short-hand
• Keeping your goal in mind
• Emphasizing important points
• Reviewing notes afterward

Time Management

Unfortunately, we only have 24 measly hours in a day. In a professional setting, the ability to effectively manage this time is extremely valuable. Hiring managers look for candidates who can complete tasks within a specific time frame.

Strong time management skills imply that you can organize a strategy for breaking down larger tasks in a project and completing them by a deadline. Improving your time management skills can significantly boost the productivity of your research. Time management abilities include the following:

• Creating task outlines
• Thinking strategically
• Stress-management
• Utilizing resources
• Setting reasonable expectations
• Meeting deadlines

Other Helpful Research Skills

The definition of research skills is broad, and there are many traits that could help you in the research process. Consider some of the additional research skills below.

• Attention to detail
• Reading and writing skills
• Considering keywords
• Competitor comparison
• Multitasking
• Summarization
• Presentation

How to Improve Your Research Skills

The great thing about research skills is that many of us use them on a daily basis. When you use a search engine to find information on a topic, you are conducting research. However, there are more proactive ways to begin improving your research skills today:

• Make a distinction between source quality. A researcher's worst source determines how good they are. Start paying attention to the quality of the sources you're using, and be wary of anything you read until you've double-checked the attributions and works cited. Examine the author's bias, the author's research's alignment with the greater body of confirmed research in the subject, and the journal that sponsored or published the research.
• Verify information from several sources. It gets increasingly trustworthy when you can verify information from a variety of sources. If you want to strengthen your belief in one source, check if you can locate another that agrees with it. When you run into contradictions and conflicts in your study, you know you need to keep going until you reach a more definitive conclusion.
• Don't be influenced by confirmation bias. Confirmation bias occurs when a researcher expects a specific result and then searches for data to support that hypothesis, ignoring any sources that contradict or invalidate the researcher's initial idea. Be ready for unexpected responses and keep an open mind. Also, keep in mind that you might not be able to discover a definitive answer. It's preferable to provide the important points of your research to someone (such as your employer) and explain that it didn't lead to a concrete plan of action than to alter your data and give the answer you or your boss want to hear.
• Stay organized. You'll encounter a lot of material during the data gathering process, from webpages to PDFs to videos. To avoid losing something or not being able to properly mention something, it's critical that you maintain all of this information organized in some way. There are numerous methods for keeping your research project structured, but here are a few of the most common: Bookmarks in your browser, index cards, and an annotated bibliography that you update as you go are all useful tools.
• Develop your research skills. Professional certification will help you improve your research skills. CIRS™ (Certified Internet Research Specialist), is by far the only professional credential that meets this challenge. Professional researchers owe it to themselves to seek structured certification programs and stay in touch with new materials and tools that are available to transform research problems from very difficult or impossible to quick and simple tasks. We have developed a CIRS Certification (Certified Internet Research Specialist) to educate and train Online Researchers that now form a significantly large group of people involved in digital information research work.
• Get specific as you go. There's nothing wrong with commencing your investigation in a broad sense. After all, it's critical to become acquainted with the vocabulary and substance of the researcher's results before delving into the details. Orienting yourself to a new topic is an important step that will prevent you from being discouraged and working backwards.
• Learn how to spot a reliable source. Because not all sources are trustworthy, it's critical to be able to distinguish between the good and the bad. To find a trustworthy source, utilize your critical thinking and analytical skills to ask yourself the following questions: Is this source consistent with other sources I've discovered? Is the author a subject matter expert? Is there a conflict of interest in the author's point of view on this subject?

If you're ready to conduct research to enhance your search efforts, the following resources will be useful:

• Educational Search Engines for Students
• Top 100  Academic Search Engines
• 3 ways to help students do efficient online research

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World's leading professional association of Internet Research Specialists - We deliver Knowledge, Education, Training, and Certification in the field of Professional Online Research. The AOFIRS is considered a major contributor in improving Web Search Skills and recognizes Online Research work as a full-time occupation for those that use the Internet as their primary source of information.

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Developing a Research Skill Set

Y. nancy you.

1 Department of Surgical Oncology, University of Texas MD Anderson Cancer Center, Houston, Texas

Brian Bednarski

The recent decades have witnessed a significant expansion in the diversity of career paths within academic surgery. Although the skills for providing exemplary surgical care and for maintaining a strong work ethic are the foundations of an academic surgeon, deliberate career planning and organized acquisition of research skills contribute to the success of an academic career. In this article, we identify a set of core academic skills and propose a framework for acquiring them. We also describe specific career paths within academic surgery and provide an overview of the opportunities for acquiring specific skill sets. The development of an academic career is challenging, and firm knowledge of the personal motivations will sustain and endure the time needed for acquiring the needed skills.

CME Objectives : After reading this article, readers will (1) understand common challenges facing academic surgeons and key skills for success; (2) become familiar with stages of adult learning and apply this framework to learning academic skills.

“Academic medicine” has been defined by the capacity for a health care system to think, study, research, discover, evaluate, innovate, teach, learn, and improve. 1 To an individual, these are the hallmark activities engaged by an academic surgeon, who also provides exemplary clinical care to patients. The recent decades have witnessed a significant expansion in the diversity of the nonclinical activities of an academic surgeon. There is also great variation in the structure for allocating effort toward clinical versus nonclinical of activities. Although such variety and personalization represent one of the attractions toward an academic career, it also highlights the challenges of such a demanding career path. Indeed, a strong work ethic is the basic foundation of this career. Sir William Osler had said “I propose to tell you the secret of life as I have seen the game played and as I have tried to play it myself…–WORK, it's the open sesame to every portal, the great equalizer in the world, the true philosophers stone, which transmutes all the base metal of humanity into gold.” 2 The added task of research training should not compromise the clinical training that enables provision of exemplary surgical care. Indeed, rigorous clinical training will necessarily develop and refine personal attributes of work ethic, meticulousness, attention to detail, and ethical conduct, all of which are also fundamental to a successful academic career.

In the past, development of an academic surgeon has largely relied on the individual. The lack of a deliberate and organized approach has been thought to be responsible for academic burnout. 3 Indeed, a stepwise progression of education remains the usual and most reliable means of becoming a productive investigator. In this article, we aim to provide an overview of a framework for learning core skills that are translatable to different pathways of academic surgery. We then describe specific career paths within academic surgery and highlight opportunities for acquiring specific skill sets.

Challenges and Rewards of an Academic Surgical Career in Colorectal Surgery

Over the recent decades, concern has been raised regarding a dwindling work force for academic medicine and several threats to such a career path have been recognized ( Table 1 ). The lack of time is perhaps the most commonly felt challenge among academic surgeons. The need to balance personal and professional responsibilities can indeed powerfully influence a career choice. With increasing value being placed on family and personal needs among a workforce who likely entered the medical field with the work-hour restrictions in place, less time with family and less personal leisure time have been cited as deterrents to an academic career path. 4 5 Emergency surgery, nights on call, and hours worked were all independent predictors of burnout reported by academic physicians in a 2008 survey by the American College of Surgeons. 6 Another group of factors that threaten an academic pathway consists of financial pressures. Research funding is increasingly limited and competitive, while pressures from personal finances and education debt may be mounting. Thus, wage structures based purely on clinical activity may be perceived as a disincentive toward academic pursuits. Third, academic success increasingly requires navigation among not only research collaborators but also other stakeholders outside of the academic environment, including patient advocates, industry representatives, policy makers, and others. 7 Traditional medical training has ill-prepared the surgeon researcher for these interactions and may thus also discourage pursuit of these endeavors. Finally, with the recognition of the significant role played by department chairs, mentors, and role models in career choice and advancement, 8 formalized mentorship and career development programs are currently being established and implemented.

Because the development of an academic career can be challenging and even uncertain at times, it is important to establish clear personal motivations for pursuing an academic career. These serve as a firm foundation for sustaining and persevering through the challenges that arise over time. Many academic surgeons cite the opportunity for lifelong intellectual stimulation as a key motivator for their careers. The ability to identify new findings that directly or indirectly improve the care of current and future patients is highly valued. In addition, some enjoy the wide variety and autonomy in designing their career path and their daily schedules. The frequent opportunities to collaborate with colleagues in exchange of scientific ideas, and to travel and work with others nationally and internationally are also unique motivations toward an academic career. Indeed, since over one-third (37.7%) of the academic surgeons may experience burnout, 6 having well-grounded personal convictions for the choice of a career path may help prevent burnout and maintain career satisfaction.

A Core Skill Set for Academic Surgery

Because these challenges of academic surgery exist regardless of the specific career path, it is feasible to devote time in gaining strategies that will address these challenges during the early stages of career development. Five main areas of key skills to foster are summarized in Table 1 :

• Perhaps of the foremost importance is personal time spent in defining and reflecting on the goals and motivations toward an academic career as discussed above. Solidifying and renewing the self-convictions are essential for continued self-motivation . Indeed, recognition of personal priorities and values often represents a prerequisite for further career development.
• Time management and organization skills : The need to balance multiple demands and manage the sense of overload challenges every busy academic surgeon. Although protected time for academic work from clinical demands is valuable, it can be difficult to obtain depending on the departmental infrastructure. Numerous time management and organization strategies are available. Investing the time to learn about, select, and then master specific strategies that work well for oneself can increase efficiency and productivity while reducing stress and wasted time.
• Grant writing and budgeting : In the competitive funding environment, the basic writing and presentation skills must be refined to tell a compelling story succinctly. In addition, a feasible and detailed budget will lend further support to the practical fundability of the proposed scientific projects. Additional key elements including organizing components of the proposal, coordinating and assembling supporting documents, creating and adhering to a timeline, and attention to detail are also critical to the success of any funding application.
• Communication and interpersonal skills for presentation, publication, networking, and negotiations : Academic physicians rarely work in isolation. Effectively communicating their work to those who are outside of the particular academic field of focus is required for successful navigation among the stakeholders, for collegial networking, and for effective career advancement through negotiations. Interpersonal skills must bridge across a wide spectrum of personalities ranging from patient advocates, referring physicians, institutional administrators, philanthropic donors, and/or other policy makers.
• Mentoring and leadership skills : Mentors play critical roles in defining the choice and the trajectory of academic careers. Sometimes, a team of mentors is needed to address the needs at different stages of career and personal development. Identification of good mentors starts with knowing one's own goals and then finding surgeons who are already thriving at doing what one wants to do. 9 Key characteristics to consider also include: (1) mentor's personal motivations and convictions for their career resonates with your own; (2) the mentor has a track record of mentoring other trainees; (3) the mentor is accessible in his/her appointment book and in his/her personality; and (4) the mentor expresses a genuine desire to see the mentee succeed. It is equally critical to realize that the mentee must play an active role in the mentoring relationship. Sincere investment into the relationship is necessary. A list of key actions of good mentee may include: (1) being proactive in seeking out meetings and learning opportunities; (2) being humble to constructive criticism; (3) being realistic about taking on tasks that one can finish; and (4) being thankful to the mentor. 9 At the same time, academic physicians are called to be mentors to their trainees and leaders to their supporting team. 10 Mentorship has traditionally been under-recognized and appropriate academic compensation is only starting to be considered for excellent mentors. 4 Effective coaching, mentoring, and leadership skills will help ensure the talents of team members are fully realized and channeled toward the key tasks and goals.

A General Framework for Acquiring Academic Skills for Adult Learners

A detailed guide about specifically acquiring each of the core skills is beyond the scope of this article; however, a general approach to skill development is presented herein. 11 As originally proposed by Fitts and Posner, 12 learning can be viewed as a three-phase process ( Table 2 ).

During the initial cognitive stage , the learners gather information from different sources to find out why, what, and how about the tasks that need to be performed to acquire a particular skill. Translated into learning academic skills, learners should seek out and pay close attention to resources for the specific skills such as time management, organization, grant writing, negotiation, and others. Several broad categories of didactic resources are available:

Formal training courses or didactic seminars are often offered through professional societies such as the American Medical Association, American College of Surgeons, Association for Academic Surgeons, and others. They may be conducted in conjunction with or within the program of the annual meetings of these societies; detailed information can usually be obtained at society Web sites. Since some of these courses are repeated annually or biannually, one can often find past attendees for additional information and feedback. Grant-writing courses and mock study sections are available through the National Institute of Health (NIH), as well as the junior faculty seminars from American Association of Cancer Research, American Society of Clinical Oncology, and other societies. Individual academic institutions may also offer seminar series for junior faculty development and/or topic-specific seminars. Many of these courses have been adapted specifically for health care professional and may even have speakers who are academic surgeons themselves thereby providing highly relevant information.

One hallmark of adult learning is self-directed learning outside of the lecture hall. Indeed, because many of these skills translate across multiple professional disciplines beyond medicine, there are numerous printed or internet material available for self-study . For example, controlling time, managing emails, handling interruptions, assembling a support team, and negotiating career advances are topics that are so vital for success in the business world that they have been topics of many books and articles.

Another category of recourse about various skills is represented by the collective experience of other academicians . Just as different surgeons may conduct the same procedure differently and surgical trainees learn by observing and absorbing these different surgical techniques and approaches, the many academic surgeons will differ in their methods for time management, for personal and work life balance, and for team leadership. Whenever one has an opportunity to interact with seasoned academicians, making a conscious effort to either directly observe or specifically inquire about the techniques that have proven to work well for the particular person represent a highly efficient method of cognitive skill learning.

The second learning phase, the associative phase , is where the learner converts the theoretical and learned knowledge into a personal repertoire of skills through experimentation and practice. In the setting of developing academic skills, this phase is typically self-directed. While some skills (e.g., time management) can be practiced easily on a daily basis, others may need to wait for special circumstances (e.g., negotiating a career move). During this phase, a large amount of conscious effort is spent in performing the tasks and skills. When multiple techniques are available, there may be a time for trial-and-error until those that suite oneself the best are identified. In addition, time for self-reflection and opportunities for others to provide feedback are two critical activities during this phase of learning. These lead to adjustments toward improved consistency and efficiency. Indeed, grant writing is an example of a skill set that lends itself well to peer review and mentor critique; additionally, some of the training seminars will include role playing with peers and/or group discussion activities for skills such as networking or negotiation.

The final phase of learning, usually reached after extensive practice, is the autonomous phase . This is hallmarked by full incorporation of learned skills into a part of oneself and one's routine, such that the skills are automatically executed. The skills are said to have become second nature to the learner. One challenge during this stage may be execution of learned skills during stress, or times of multiple demands.

In summary, we have offered a general framework for learning ( Table 2 ) along with a list of core skills ( Table 1 ) important for combating the challenges posed by an academic career. Adult learners are known to be self-directed, autonomous, goal oriented, and driven by relevancy. Thus, we again emphasize the importance of having a firm set of overarching personal motivations for career development along with skill-oriented goals and tasks.

Diverse Career Paths in Academic Surgery Today

Classically, an academic surgeon is a surgical investigator who cared for patients in the hospital, taught surgical trainees, and conducted experiments in the laboratory. Over the past few decades, the types of career paths in academic surgery have vastly diversified to include not only laboratory-based research, but also patient-oriented research in clinical trials, in epidemiologic and outcomes research, as well as other careers focusing on health education, health policy, and health administration. For surgical trainees, this diversity can be overwhelming, and choosing a particular career trajectory can be difficult and even stressful. However, the core academic skills ( Table 1 ) are translatable to whichever specific pathway is chosen. The training pathways and infrastructures for academic surgeons are being increasingly defined. Three major forms of adult learning are often integrated: degree-credit programs, organized instruction, and self-directed/hands-on learning ( Table 3 ).

The potential role for degree-credit learning in academic surgery is variable and is in part related to the individual's chosen academic path, the needs of the academic institution, and the additional time required to complete the training. The optimal time period to enter such a program is highly variable and points of entry range from dual degree programs concurrent with MD training to long-distance online programs concurrent with a full-time faculty position ( Table 3 ). Multiyear training programs leading toward master's degrees in clinical research, in public health, or in business administration have increased in popularity because some are offered through special long-distance or seasonal programs that enable physicians to complete course credits while maintaining a clinical practice. The completion of formal doctoral training in basic science (PhD) has remained relatively uncommon. This is likely secondary to the greater requirements for doctoral training, which typically includes formal graduate coursework and a formal basic science research experience that may range from 3 to 5 years to complete.

The “hands-on” experience can be viewed as a “wet-lab” experience where one gains a real-time exposure into a potential future career. Such an experience need not occur in a traditional laboratory. For example, the National Cancer Institute offers research fellowship positions for patient-oriented research and clinical trials; the American College of Surgeons and several large academic institutions offer specialized clinical research fellowships; and finally unique programs can be created on an individual basis. Immersion into the “wet-lab” research experience is critical not only for the hands-on research but also for interactions with experts in the field, for reading and publishing on defined subjects, and for the opportunities to present and attend key meetings of the associated professional societies.

Finally, the infrastructure for dedicated time away may include deferred time for degree-credit study; institutional sponsored research fellowships; professional society sponsored career development awards; and finally NIH T32 training fellowships or K-series career development awards. The latter grant-related awards provide salary support thereby allowing for formal protected time away from clinical duties.

Below we discuss three of the most common pathways for academic career in surgery and illustrate how these components of learning can be integrated.

Patient-Oriented Research

Clinical and patient-oriented research is becoming perhaps the most common of the pathways among academic surgeons. Patient-oriented research can represent a natural extension of one's clinical practice, thereby facilitating the integration of clinical and research duties. Core areas of patient-oriented research include: (1) health outcomes research, (2) health services/quality improvement research, and (3) clinical trials research. Health outcomes research is a highly diverse field. Many of the questions examine epidemiologic or practice trends across time, patient groups, and locations; clinical outcomes along with practice, treatment, and other factors that impact such outcomes; or patient-reported outcomes such as patient preferences, health utilities, functional outcomes, and quality of life (QOL). Health services/quality improvement research is a multidisciplinary field that focuses the structure, process, and delivery of health care services on patient groups and on society, by examining the utilization, costs, quality, accessibility, delivery, organization, and outcomes of health care services. 13 Clinical trials represent a type of prospective human subject research conducted with a predefined protocol that is designed to answer specific questions about novel treatment interventions, with the goal of testing safety and/or efficacy. These trials can be conducted within an institution or can be conducted across institutions within the national cooperative groups' infrastructure. For surgeons in particular, the American College of Surgeons Oncology Group (ACOSOG) was a member of the NIH cooperative group trials program that was dedicated to studying surgically relevant treatments of solid tumors. 14 Today, ACOSOG has become the American College of Surgeon Clinical Research Program and has merged with two other cooperative groups the North Central Clinical Trials Group and the Cancer and Leukemia Group B into ALLIANCE for clinical trials in oncology, and many surgeons continue to play active and leadership roles in clinical trials research. 15

The process of clinical and patient-oriented research is not different from that in any research field. In general, one first gathers an adequate amount of general information about a research field to understand the gaps in current knowledge and identify key questions to be answered to advance the particular field. This clinically interesting inquiry must then be formulated into an answerable research question with a testable hypothesis through a process of refinement. Input from experts and experienced researchers in the field are often critical at this step. Third, a stepwise plan is devised toward testing the hypothesis. This may include asking a series of successive questions, designing a set of small studies, and deciding the methods and resources that will be needed to answer these questions. Finally, one sets out to conduct the research and this process will involve troubleshooting, interpreting data, linking findings into the larger rubric of the research question, and then identifying the next frontier of questions. These steps are often most efficiently acquired by immersion into a “wet-lab” type experience and hands-on conduct of research projects with experienced researchers.

There are some specific methodologies used in clinical and patient-oriented research. Degree-credit learning or topic-specific seminars/courses represent formal ways of learning about these methods. For example, the American College of Surgeons and the Association of Academic Surgeons sponsor intensive courses in outcomes research and in clinical trials methodology. For health outcomes research, one common method is statistical analysis of large epidemiologic, administrative, or clinical databases. These require practical application of statistical knowledge and commonly used databases include the Surveillance, Epidemiology and End Result program (SEER), the SEER-Medicare, the National Cancer Database, the National Surgical Quality Improvement Program, the National Inpatient Sample, and many others. These databases differ in the types of patients included, the data points collected, the degree of granularity of data, their method for data coding, as well as the process of data collection, reporting, and quality assurance. Understanding the specific data coding dictionaries, including the International Classification of Disease codes or the Current Procedural Terminology codes, can greatly facilitate data searches. In addition, the databases differ in accessibility. The process of obtaining Data User Agreement and Institutional Review Board approval should take place with each specific database. Indeed, the data managers of each database represent a helpful information source. Finally, it is critical to understand the limitations of each database, so the researcher can answer the question “can this database really help answer this question?” and perhaps embark on a process of refining the data source and/or the study question. Another common method of outcomes research involves patient surveys to collect patient-reported data such as preferences, health utilities/trade-offs, and QOL. The methodologies of questionnaire design and validation can be learned. More practically, a variety of validated measurement tools already exist for measuring both general health-related well-being as well as disease-specific issues. Reading previous literature where these tools had been used and working with researchers in the field can help one determine which instruments would be optimal for the patient population and the research question being investigated. Additional more specific methodologies include meta-analysis of the literature, and decision modeling including cost analysis, cost-effective analysis, and decision analysis. It is often helpful for a clinical researcher to collaborate with a “methodologist,” one who fully understands the utility and limitations and can practically operate the software that is associated with these methods. The collaboration should be established as early as possible in the design of the research study. In such process of collaboration, the clinician often learns a tremendous amount and thus becomes a more experienced researcher.

Basic Science and Laboratory-Based Research

For surgeons seeking an academic career that is grounded in basic science research, a strong foundation in scientific method and bench research techniques is critical. Traditionally, these skill sets have been founded in research experiences conducted throughout undergraduate studies, medical school, and/or during residency/fellowship. Although committing to formal doctoral and postdoctoral training requires careful consideration due to the significant time commitment, the increasingly complex strategies required for research and the increasingly competitive funding environment may motivate the aspiring academic surgeon.

The most traditional pathway to obtain a PhD is the combined MD/PhD medical school program. The perceived benefit is that the scientific foundation is created early and extended interruption of the clinical surgical training can be avoided. However, the decision for the dual degree program has to be made early and, not infrequently, surgical trainees' interest in basic science research is cultivated later in residency during elective research years. As a result, alternative pathways have also been used including completing the doctorate degree during the research years in the midst of surgical residency or even completing the degree requirements as faculty.

However, it is important to realize that a successful basic science research program can be established without completing a formal PhD program. Experience can be gained through hands-on training during wet-laboratory research experiences during residency and fellowship. To provide the best chance for success, it is important to seek out excellent basic science (PhD) and surgeon scientist (MD) mentors. Moreover, find an environment where there are collaborative doctoral students or postdoctoral fellows to create a fertile environment to nurture scientific curiosity and further knowledge and skills.

One issue to remember is with or without pursuing a doctoral degree, basic science experiences can leave large gaps of time between the wet laboratory and the clinical arena. One strategy is to pursue fellowship training at institutions that have research tracks that will provide the resources necessary to further the laboratory skill set needed to succeed at the junior faculty level, including successful surgical scientists on the faculty, dedicated research time away from clinical duties, and funding opportunities such as T32 grants. Such time during fellowship training permits the development of projects, ideas, and skills that will enable an easier transition to an academic surgical scientist position.

As surgical education has evolved, the need for surgeons interested in academic careers focused on the successful training of surgical residents has grown. The changes to the way surgery and medicine is practiced have resulted in increased scrutiny and increased challenges to be able to demonstrate competence in the many facets of complex patient care. The field of surgical education provides three pathways for surgeons to pursue an academic career. The first is through a leadership pathway that focuses on developing the tools to help run a surgical education program; the second is centered on educational research; while the third is the most common in that surgeons can participate in resident/medical student education through giving lectures, instructing anatomy courses, and participating in surgical education on the wards and in the operating room.

As the importance and the difficulties of surgical education are recognized, formal master's degree programs in education concentrating on health care professional's education have increased. These postgraduate degree programs can foster a career path toward a leadership position in surgical education, such as residency or fellowship program director (including curriculum development, mentoring, leadership, etc.) at the institutional or national levels. Skills acquired in these degree programs can foster meaningful educational research that can yield evidence-based methods for surgeon education (research methodology, survey research, statistics, etc.). Additional areas of research include techniques of teaching, methods of learning, and fundamentals of how to provide an atmosphere that promotes learning and the attainment of competence. Besides formal degree-credit programs, several surgical societies conduct seminars focusing on education. For instance, the American College of Surgeons offers an intensive 1-week course entitled “Surgeons as Educators”; the Association for Surgical Education sponsors the Surgical Education Research Fellowship that provides support and mentorship for a research project in surgical education. Understanding the increased need to provide support for surgeons participating in resident and medical student education has generated an increasing number of resources to help improve the educational experience for both faculty and residents/students.

Academic surgery is a uniquely challenging but rewarding career. With increasing variety of the successful career paths, there has been increasing support for acquisition of skills needed for success. The development of firm personal motivations and convictions for pursuing such a career is fundamental for skill development. Development of both core and specific skills may integrate formal didactic learning with hands-on “wet-lab” experiences. Ultimately, the deliberate career planning along with strong work ethic and acquired skills will help ensure the continued viability of academic surgeons.

Skills for Learning : Research Skills

All research projects, especially those dealing with people, can raise ethical issues. These issues could include consent, confidentiality, anonymity and legality. Research conducted without human subjects or participants can also raise ethical problems. Researching may bring you into contact with a variety of people and institutions. These could include sponsors, colleagues, professional bodies, employers, consumers and respondents. The needs of different groups may not be easy to balance. They may also conflict with the practical requirements of your method.

We run interactive workshops to help you develop skills related to doing research, such as data analysis, writing literature reviews and preparing for dissertations. Find out more on the Skills for Learning Workshops page.

We have online academic skills modules within MyBeckett for all levels of university study. These modules will help your academic development and support your success at LBU. You can work through the modules at your own pace, revisiting them as required. Find out more from our FAQ What academic skills modules are available?

Research ethics principles

There are no easy answers to the ethical questions individual researchers might face. However, you must address these issues and explain how you will manage them.

Leeds Beckett University’s Research Governance and Practice at Leeds Beckett gives detailed information about our institution’s research procedures. These apply to all staff, undergraduate and postgraduate students conducting research. Read this carefully.

The Research Ethics Policy outlines fourteen principles that researchers should observe. The research should:

• Benefit society by adding to human knowledge
• Avoid or minimise harm
• Give consideration to issues around participation and consent
• Respect confidentiality and anonymity procedures
• Ensure that the research outcomes are disseminated appropriately

For research conducted for an academic award, there are likely to be specific ethics requirements. You may also have to comply with the requirements of an appropriate learned society recognised by your School. Be sure to check what types of approval are needed for your study programme.

Key ethical issues for researchers

The key issues that may raise ethical concerns include:

• Relationships with research participants
• Covert research
• Anonymity, privacy and confidentiality

You should think carefully about how the following issues might affect your research:

• Your own values (i.e. beliefs or judgements arising from your life experiences).
• Your biographical details and how these relate to those of your participants.
• The power dynamics of the research process (i.e. the power you, the researcher, have to define the research agenda).
• The age and health of the participant(s) – care should be taken not to intrude on participants’ personal lives.
• Problems associated with covert research (i.e. the fairness of not telling participants you are undertaking research). This is particularly relevant when considering if you need to gain consent from participants.
• Personal and political interests. This relates to your own and those of any organisation supporting your research.
• The need to maintain the confidentiality and anonymity of participants.
• How your research will be used. Who will benefit from it?

You are expected to justify your approach to ethical issues in your written research report. For example, if you undertake covert research, you must give valid reasons for this.

Protecting research participants and others

Where people are involved in your research, you should:

• Provide them with information about what you are doing
• Obtain their consent to use the information they provide
• Record what they say accurately, without distorting the information they provide
• Ensure that no physical, psychological, social, political or economic harm results from the research
• Inform them who your supervisor is
• Offer them feedback
• Respect their privacy and anonymity
• Remember to thank them for their co-operation

Outside organisations

Your research may require the co-operation of organisations or individuals outside the University. How you handle these relationships is important for the success of your research. However, it’s also crucial for your reputation and that of the University.

If your research requires involvement from an outside individual/organisation, give them clear details about:

• Who you are and what you are doing
• What help you require
• What guarantees you can make concerning confidentiality and other relevant issues

Sometimes, an outside organisation or sponsor will hope to gain or benefit from the research.

Discuss any written or verbal promises with your supervisor.

Vulnerable participants and informed consent

Some research participants are regarded as vulnerable. In this case, you must give special consideration to protecting their rights. You must also think carefully about whether they are capable of giving ‘informed consent’. Examples of groups usually considered vulnerable include children, the elderly, people with learning difficulties, the terminally ill and people with mental illness.

Sometimes, another person will have authority to give consent on behalf of the vulnerable individual. In the case of children under the age of sixteen, consent from a parent or legal guardian is required. The child should also be informed about the research, however, in an age-appropriate way. Their willingness to participate should be confirmed. In some cases, participants may be approached to take part via an institution (e.g. a school or hospital). Here, the agreement and co-operation of the institution will also be required.

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